accounting and legal in business plan

Business Plan Example and Template

Learn how to create a business plan

What is a Business Plan?

A business plan is a document that contains the operational and financial plan of a business, and details how its objectives will be achieved. It serves as a road map for the business and can be used when pitching investors or financial institutions for debt or equity financing .

A business plan should follow a standard format and contain all the important business plan elements. Typically, it should present whatever information an investor or financial institution expects to see before providing financing to a business.

Contents of a Business Plan

A business plan should be structured in a way that it contains all the important information that investors are looking for. Here are the main sections of a business plan:

1. Title Page

The title page captures the legal information of the business, which includes the registered business name, physical address, phone number, email address, date, and the company logo.

2. Executive Summary

The executive summary is the most important section because it is the first section that investors and bankers see when they open the business plan. It provides a summary of the entire business plan. It should be written last to ensure that you don’t leave any details out. It must be short and to the point, and it should capture the reader’s attention. The executive summary should not exceed two pages.

3. Industry Overview

The industry overview section provides information about the specific industry that the business operates in. Some of the information provided in this section includes major competitors, industry trends, and estimated revenues. It also shows the company’s position in the industry and how it will compete in the market against other major players.

4. Market Analysis and Competition

The market analysis section details the target market for the company’s product offerings. This section confirms that the company understands the market and that it has already analyzed the existing market to determine that there is adequate demand to support its proposed business model.

Market analysis includes information about the target market’s demographics , geographical location, consumer behavior, and market needs. The company can present numbers and sources to give an overview of the target market size.

A business can choose to consolidate the market analysis and competition analysis into one section or present them as two separate sections.

5. Sales and Marketing Plan

The sales and marketing plan details how the company plans to sell its products to the target market. It attempts to present the business’s unique selling proposition and the channels it will use to sell its goods and services. It details the company’s advertising and promotion activities, pricing strategy, sales and distribution methods, and after-sales support.

6. Management Plan

The management plan provides an outline of the company’s legal structure, its management team, and internal and external human resource requirements. It should list the number of employees that will be needed and the remuneration to be paid to each of the employees.

Any external professionals, such as lawyers, valuers, architects, and consultants, that the company will need should also be included. If the company intends to use the business plan to source funding from investors, it should list the members of the executive team, as well as the members of the advisory board.

7. Operating Plan

The operating plan provides an overview of the company’s physical requirements, such as office space, machinery, labor, supplies, and inventory . For a business that requires custom warehouses and specialized equipment, the operating plan will be more detailed, as compared to, say, a home-based consulting business. If the business plan is for a manufacturing company, it will include information on raw material requirements and the supply chain.

8. Financial Plan

The financial plan is an important section that will often determine whether the business will obtain required financing from financial institutions, investors, or venture capitalists. It should demonstrate that the proposed business is viable and will return enough revenues to be able to meet its financial obligations. Some of the information contained in the financial plan includes a projected income statement , balance sheet, and cash flow.

9. Appendices and Exhibits

The appendices and exhibits part is the last section of a business plan. It includes any additional information that banks and investors may be interested in or that adds credibility to the business. Some of the information that may be included in the appendices section includes office/building plans, detailed market research , products/services offering information, marketing brochures, and credit histories of the promoters.

Business Plan Template

Here is a basic template that any business can use when developing its business plan:

Section 1: Executive Summary

• Present the company’s mission.
• Describe the company’s product and/or service offerings.
• Give a summary of the target market and its demographics.
• Summarize the industry competition and how the company will capture a share of the available market.
• Give a summary of the operational plan, such as inventory, office and labor, and equipment requirements.

Section 2: Industry Overview

• Describe the company’s position in the industry.
• Describe the existing competition and the major players in the industry.
• Provide information about the industry that the business will operate in, estimated revenues, industry trends, government influences, as well as the demographics of the target market.

Section 3: Market Analysis and Competition

• Define your target market, their needs, and their geographical location.
• Describe the size of the market, the units of the company’s products that potential customers may buy, and the market changes that may occur due to overall economic changes.
• Give an overview of the estimated sales volume vis-à-vis what competitors sell.
• Give a plan on how the company plans to combat the existing competition to gain and retain market share.

Section 4: Sales and Marketing Plan

• Describe the products that the company will offer for sale and its unique selling proposition.
• List the different advertising platforms that the business will use to get its message to customers.
• Describe how the business plans to price its products in a way that allows it to make a profit.
• Give details on how the company’s products will be distributed to the target market and the shipping method.

Section 5: Management Plan

• Describe the organizational structure of the company.
• List the owners of the company and their ownership percentages.
• List the key executives, their roles, and remuneration.
• List any internal and external professionals that the company plans to hire, and how they will be compensated.
• Include a list of the members of the advisory board, if available.

Section 6: Operating Plan

• Describe the location of the business, including office and warehouse requirements.
• Describe the labor requirement of the company. Outline the number of staff that the company needs, their roles, skills training needed, and employee tenures (full-time or part-time).
• Describe the manufacturing process, and the time it will take to produce one unit of a product.
• Describe the equipment and machinery requirements, and if the company will lease or purchase equipment and machinery, and the related costs that the company estimates it will incur.
• Provide a list of raw material requirements, how they will be sourced, and the main suppliers that will supply the required inputs.

Section 7: Financial Plan

• Describe the financial projections of the company, by including the projected income statement, projected cash flow statement, and the balance sheet projection.

Section 8: Appendices and Exhibits

• Quotes of building and machinery leases
• Proposed office and warehouse plan
• Market research and a summary of the target market
• Credit information of the owners
• List of product and/or services

Related Readings

Thank you for reading CFI’s guide to Business Plans. To keep learning and advancing your career, the following CFI resources will be helpful:

• Corporate Structure
• Three Financial Statements
• Business Model Canvas Examples
• See all management & strategy resources
• Share this article

Create a free account to unlock this Template

Access and download collection of free Templates to help power your productivity and performance.

Already have an account? Log in

Supercharge your skills with Premium Templates

Take your learning and productivity to the next level with our Premium Templates.

Upgrading to a paid membership gives you access to our extensive collection of plug-and-play Templates designed to power your performance—as well as CFI's full course catalog and accredited Certification Programs.

Already have a Self-Study or Full-Immersion membership? Log in

Access Exclusive Templates

Gain unlimited access to more than 250 productivity Templates, CFI's full course catalog and accredited Certification Programs, hundreds of resources, expert reviews and support, the chance to work with real-world finance and research tools, and more.

Already have a Full-Immersion membership? Log in

Inc. Best in Business Early-Rate Deadline Friday, August 16! Apply Today!

• Newsletters
• Best Industries
• Business Plans
• Home-Based Business
• The UPS Store
• Customer Service
• Black in Business
• Your Next Move
• Female Founders
• Best Workplaces
• Company Culture
• Public Speaking
• HR/Benefits
• Productivity
• All the Hats
• Digital Transformation
• Artificial Intelligence
• Bringing Innovation to Market
• Cloud Computing
• Social Media
• Data Detectives
• Exit Interview
• Bootstrapping
• Crowdfunding
• Venture Capital
• Business Models
• Personal Finance
• Founder-Friendly Investors
• Upcoming Events
• Inc. 5000 Vision Conference
• Become a Sponsor
• Cox Business
• Verizon Business
• Branded Content
• Apply Inc. 5000 US

Inc. Premium

How to Write the Financial Section of a Business Plan

An outline of your company's growth strategy is essential to a business plan, but it just isn't complete without the numbers to back it up. here's some advice on how to include things like a sales forecast, expense budget, and cash-flow statement..

A business plan is all conceptual until you start filling in the numbers and terms. The sections about your marketing plan and strategy are interesting to read, but they don't mean a thing if you can't justify your business with good figures on the bottom line. You do this in a distinct section of your business plan for financial forecasts and statements. The financial section of a business plan is one of the most essential components of the plan, as you will need it if you have any hope of winning over investors or obtaining a bank loan. Even if you don't need financing, you should compile a financial forecast in order to simply be successful in steering your business. "This is what will tell you whether the business will be viable or whether you are wasting your time and/or money," says Linda Pinson, author of Automate Your Business Plan for Windows  (Out of Your Mind 2008) and Anatomy of a Business Plan (Out of Your Mind 2008), who runs a publishing and software business Out of Your Mind and Into the Marketplace . "In many instances, it will tell you that you should not be going into this business." The following will cover what the financial section of a business plan is, what it should include, and how you should use it to not only win financing but to better manage your business.

Dig Deeper: Generating an Accurate Sales Forecast

Editor's Note: Looking for Business Loans for your company? If you would like information to help you choose the one that's right for you, use the questionnaire below to have our partner, BuyerZone, provide you with information for free:

How to Write the Financial Section of a Business Plan: The Purpose of the Financial Section Let's start by explaining what the financial section of a business plan is not. Realize that the financial section is not the same as accounting. Many people get confused about this because the financial projections that you include--profit and loss, balance sheet, and cash flow--look similar to accounting statements your business generates. But accounting looks back in time, starting today and taking a historical view. Business planning or forecasting is a forward-looking view, starting today and going into the future. "You don't do financials in a business plan the same way you calculate the details in your accounting reports," says Tim Berry, president and founder of Palo Alto Software, who blogs at Bplans.com and is writing a book, The Plan-As-You-Go Business Plan. "It's not tax reporting. It's an elaborate educated guess." What this means, says Berry, is that you summarize and aggregate more than you might with accounting, which deals more in detail. "You don't have to imagine all future asset purchases with hypothetical dates and hypothetical depreciation schedules to estimate future depreciation," he says. "You can just guess based on past results. And you don't spend a lot of time on minute details in a financial forecast that depends on an educated guess for sales." The purpose of the financial section of a business plan is two-fold. You're going to need it if you are seeking investment from venture capitalists, angel investors, or even smart family members. They are going to want to see numbers that say your business will grow--and quickly--and that there is an exit strategy for them on the horizon, during which they can make a profit. Any bank or lender will also ask to see these numbers as well to make sure you can repay your loan. But the most important reason to compile this financial forecast is for your own benefit, so you understand how you project your business will do. "This is an ongoing, living document. It should be a guide to running your business," Pinson says. "And at any particular time you feel you need funding or financing, then you are prepared to go with your documents." If there is a rule of thumb when filling in the numbers in the financial section of your business plan, it's this: Be realistic. "There is a tremendous problem with the hockey-stick forecast" that projects growth as steady until it shoots up like the end of a hockey stick, Berry says. "They really aren't credible." Berry, who acts as an angel investor with the Willamette Angel Conference, says that while a startling growth trajectory is something that would-be investors would love to see, it's most often not a believable growth forecast. "Everyone wants to get involved in the next Google or Twitter, but every plan seems to have this hockey stick forecast," he says. "Sales are going along flat, but six months from now there is a huge turn and everything gets amazing, assuming they get the investors' money."  The way you come up a credible financial section for your business plan is to demonstrate that it's realistic. One way, Berry says, is to break the figures into components, by sales channel or target market segment, and provide realistic estimates for sales and revenue. "It's not exactly data, because you're still guessing the future. But if you break the guess into component guesses and look at each one individually, it somehow feels better," Berry says. "Nobody wins by overly optimistic or overly pessimistic forecasts."

Dig Deeper: What Angel Investors Look For

How to Write the Financial Section of a Business Plan: The Components of a Financial Section

A financial forecast isn't necessarily compiled in sequence. And you most likely won't present it in the final document in the same sequence you compile the figures and documents. Berry says that it's typical to start in one place and jump back and forth. For example, what you see in the cash-flow plan might mean going back to change estimates for sales and expenses.  Still, he says that it's easier to explain in sequence, as long as you understand that you don't start at step one and go to step six without looking back--a lot--in between.

• Start with a sales forecast. Set up a spreadsheet projecting your sales over the course of three years. Set up different sections for different lines of sales and columns for every month for the first year and either on a monthly or quarterly basis for the second and third years. "Ideally you want to project in spreadsheet blocks that include one block for unit sales, one block for pricing, a third block that multiplies units times price to calculate sales, a fourth block that has unit costs, and a fifth that multiplies units times unit cost to calculate cost of sales (also called COGS or direct costs)," Berry says. "Why do you want cost of sales in a sales forecast? Because you want to calculate gross margin. Gross margin is sales less cost of sales, and it's a useful number for comparing with different standard industry ratios." If it's a new product or a new line of business, you have to make an educated guess. The best way to do that, Berry says, is to look at past results.
• Create an expenses budget. You're going to need to understand how much it's going to cost you to actually make the sales you have forecast. Berry likes to differentiate between fixed costs (i.e., rent and payroll) and variable costs (i.e., most advertising and promotional expenses), because it's a good thing for a business to know. "Lower fixed costs mean less risk, which might be theoretical in business schools but are very concrete when you have rent and payroll checks to sign," Berry says. "Most of your variable costs are in those direct costs that belong in your sales forecast, but there are also some variable expenses, like ads and rebates and such." Once again, this is a forecast, not accounting, and you're going to have to estimate things like interest and taxes. Berry recommends you go with simple math. He says multiply estimated profits times your best-guess tax percentage rate to estimate taxes. And then multiply your estimated debts balance times an estimated interest rate to estimate interest.
• Develop a cash-flow statement. This is the statement that shows physical dollars moving in and out of the business. "Cash flow is king," Pinson says. You base this partly on your sales forecasts, balance sheet items, and other assumptions. If you are operating an existing business, you should have historical documents, such as profit and loss statements and balance sheets from years past to base these forecasts on. If you are starting a new business and do not have these historical financial statements, you start by projecting a cash-flow statement broken down into 12 months. Pinson says that it's important to understand when compiling this cash-flow projection that you need to choose a realistic ratio for how many of your invoices will be paid in cash, 30 days, 60 days, 90 days and so on. You don't want to be surprised that you only collect 80 percent of your invoices in the first 30 days when you are counting on 100 percent to pay your expenses, she says. Some business planning software programs will have these formulas built in to help you make these projections.
• Income projections. This is your pro forma profit and loss statement, detailing forecasts for your business for the coming three years. Use the numbers that you put in your sales forecast, expense projections, and cash flow statement. "Sales, lest cost of sales, is gross margin," Berry says. "Gross margin, less expenses, interest, and taxes, is net profit."
• Deal with assets and liabilities. You also need a projected balance sheet. You have to deal with assets and liabilities that aren't in the profits and loss statement and project the net worth of your business at the end of the fiscal year. Some of those are obvious and affect you at only the beginning, like startup assets. A lot are not obvious. "Interest is in the profit and loss, but repayment of principle isn't," Berry says. "Taking out a loan, giving out a loan, and inventory show up only in assets--until you pay for them." So the way to compile this is to start with assets, and estimate what you'll have on hand, month by month for cash, accounts receivable (money owed to you), inventory if you have it, and substantial assets like land, buildings, and equipment. Then figure out what you have as liabilities--meaning debts. That's money you owe because you haven't paid bills (which is called accounts payable) and the debts you have because of outstanding loans.
• Breakeven analysis. The breakeven point, Pinson says, is when your business's expenses match your sales or service volume. The three-year income projection will enable you to undertake this analysis. "If your business is viable, at a certain period of time your overall revenue will exceed your overall expenses, including interest." This is an important analysis for potential investors, who want to know that they are investing in a fast-growing business with an exit strategy.

Dig Deeper: How to Price Business Services

How to Write the Financial Section of a Business Plan: How to Use the Financial Section One of the biggest mistakes business people make is to look at their business plan, and particularly the financial section, only once a year. "I like to quote former President Dwight D. Eisenhower," says Berry. "'The plan is useless, but planning is essential.' What people do wrong is focus on the plan, and once the plan is done, it's forgotten. It's really a shame, because they could have used it as a tool for managing the company." In fact, Berry recommends that business executives sit down with the business plan once a month and fill in the actual numbers in the profit and loss statement and compare those numbers with projections. And then use those comparisons to revise projections in the future. Pinson also recommends that you undertake a financial statement analysis to develop a study of relationships and compare items in your financial statements, compare financial statements over time, and even compare your statements to those of other businesses. Part of this is a ratio analysis. She recommends you do some homework and find out some of the prevailing ratios used in your industry for liquidity analysis, profitability analysis, and debt and compare those standard ratios with your own. "This is all for your benefit," she says. "That's what financial statements are for. You should be utilizing your financial statements to measure your business against what you did in prior years or to measure your business against another business like yours."  If you are using your business plan to attract investment or get a loan, you may also include a business financial history as part of the financial section. This is a summary of your business from its start to the present. Sometimes a bank might have a section like this on a loan application. If you are seeking a loan, you may need to add supplementary documents to the financial section, such as the owner's financial statements, listing assets and liabilities. All of the various calculations you need to assemble the financial section of a business plan are a good reason to look for business planning software, so you can have this on your computer and make sure you get this right. Software programs also let you use some of your projections in the financial section to create pie charts or bar graphs that you can use elsewhere in your business plan to highlight your financials, your sales history, or your projected income over three years. "It's a pretty well-known fact that if you are going to seek equity investment from venture capitalists or angel investors," Pinson says, "they do like visuals."

Dig Deeper: How to Protect Your Margins in a Downturn

Related Links: Making It All Add Up: The Financial Section of a Business Plan One of the major benefits of creating a business plan is that it forces entrepreneurs to confront their company's finances squarely. Persuasive Projections You can avoid some of the most common mistakes by following this list of dos and don'ts. Making Your Financials Add Up No business plan is complete until it contains a set of financial projections that are not only inspiring but also logical and defensible. How many years should my financial projections cover for a new business? Some guidelines on what to include. Recommended Resources: Bplans.com More than 100 free sample business plans, plus articles, tips, and tools for developing your plan. Planning, Startups, Stories: Basic Business Numbers An online video in author Tim Berry's blog, outlining what you really need to know about basic business numbers. Out of Your Mind and Into the Marketplace Linda Pinson's business selling books and software for business planning. Palo Alto Software Business-planning tools and information from the maker of the Business Plan Pro software. U.S. Small Business Administration Government-sponsored website aiding small and midsize businesses. Financial Statement Section of a Business Plan for Start-Ups A guide to writing the financial section of a business plan developed by SCORE of northeastern Massachusetts.

Editorial Disclosure: Inc. writes about products and services in this and other articles. These articles are editorially independent - that means editors and reporters research and write on these products free of any influence of any marketing or sales departments. In other words, no one is telling our reporters or editors what to write or to include any particular positive or negative information about these products or services in the article. The article's content is entirely at the discretion of the reporter and editor. You will notice, however, that sometimes we include links to these products and services in the articles. When readers click on these links, and buy these products or services, Inc may be compensated. This e-commerce based advertising model - like every other ad on our article pages - has no impact on our editorial coverage. Reporters and editors don't add those links, nor will they manage them. This advertising model, like others you see on Inc, supports the independent journalism you find on this site.

The Daily Digest for Entrepreneurs and Business Leaders

Privacy Policy

Accounting Business Plan Template

Written by Dave Lavinsky

Accounting Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their accounting firms. 

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an accounting business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is an Accounting Business Plan?

A business plan provides a snapshot of your accounting business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for Your Accounting Firm

If you’re looking to start an accounting firm or grow your existing accounting business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your accounting business to improve your chances of success. Your accounting business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Accounting Firms

With regards to funding, the main sources of funding for an accounting firm are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for accounting firms.

Finish Your Business Plan Today!

How to write a business plan for an accounting firm.

If you want to start an accounting business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your accounting business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of accounting business you are running and the status. For example, are you a startup, do you have an accounting business that you would like to grow, or are you operating an established accounting business you would like to sell? 

Next, provide an overview of each of the subsequent sections of your plan. 

• Give a brief overv iew of the accounting industry. 
• Discuss the type of accounting business you are operating. 
• Detail your direct competitors. Give an overview of your target customers. 
• Provide a snapshot of your marketing strategy. Identify the key members of your team. 
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of accounting business you are operating.

For example, you might specialize in one of the following types of accounting firms:

• Full Service Accounting Firm: Offers a wide range of accounting services. 
• Bookkeeping Firm: Typically serves small business clients by maintaining their company finances. 
• Tax Firm: Offers tax accounting services for businesses and individuals. 
• Audit Firm: Offers auditing services for companies, organizations, and individuals. 

In addition to explaining the type of accounting business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, or the amount of revenue earned. 
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the accounting industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the accounting industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your accounting business plan:

• How big is the accounting industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your accounting business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your accounting business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, organizations, government entities, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of accounting business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r accounting firms. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes CPAs, other accounting service providers, or bookkeeping firms. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of accounting business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for multiple customer segments?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a accounting business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f accounting company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide auditing services, tax accounting, bookkeeping, or risk accounting services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your accounting company. Document where your company is situated and mention how the site will impact your success. For example, is your accounting business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your accounting marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites 
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your accounting business, including answering calls, scheduling meetings with clients, billing and collecting payments, etc. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your accounting business to a new city.  

Management Team

To demonstrate your accounting business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing accounting businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an accounting business or bookkeeping firm.   

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 5 clients per day, and/or offer discounts for referrals ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your accounting business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a accounting business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of your most prominent clients.    Summary Writing a business plan for your accounting business is a worthwhile endeavor. If you follow the accounting business plan example above, by the time you are done, you will truly be an expert. You will understand the accounting industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful accounting business.

Don’t you wish there was a faster, easier way to finish your Accounting business plan?

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan writer can create your business plan for you.   Other Helpful Business Plan Articles & Templates

You are using an outdated browser. Please upgrade your browser to improve your experience.

The Basic Legal Aspects of an Effective Business Plan

As we enter the final month of the year and excitement grows for the holiday season many people may not realize December also holds a special designation for business owners and aspiring entrepreneurs. It is National Write a Business Plan Month . And while the holidays often serve as a time for reflection on the year that was, developing a business plan forces business owners to look forward and put constructive thought into the years ahead.

No matter what stage a business is at, it is always beneficial to develop and strengthen a strategic plan. A well-drafted business plan serves as a strong foundation for a successful business. The plan acts as a road map directing what the business will do, how it will grow, the markets its will serve, the manner in which it will operate, the struggles it may encounter and the goals it hopes to achieve. Similar to a road map, your business may encounter roadblocks and detours requiring you to rethink the plan’s path, but ultimately an effective business plan will force the owner to think critically and objectively about the future of the business and should continuously serve as a compass for the company going forward.

Along with addressing overarching business matters, the development of the business plan presents a great opportunity to address certain legal matters that may seem minor today but can prevent major stress down the road.

One of the biggest decisions a business faces at the outset is determining how it will be structured. The chosen structure will have lasting implications related to business operations, liability protections, and tax strategies. The most common business structures are limited liability companies, corporations, and partnerships. The entity you chose will likely require state filing and may necessitate obtaining a tax identification number from the IRS and State Department of Revenue.

In addition to determining business entity type, an effective business plan must consider all applicable federal, state and local laws that may be applicable to its operations for each location it intends to conduct business. These considerations keep the business ahead of the curve when it comes to obtaining necessary licenses or permits to operate. The business must also consider local zoning ordinances for each physical location from which it will operate in order to ensure the location is suitable for the operation. Effective planning in these areas helps avoid future hurdles that could delay expansion into a new market and hinder growth.

Finally, the business should consider contracts and legal agreements that may be necessary in its operations. While many of these documents will develop over time and need not be specifically addressed in the business plan, they should be given some forethought as the business considers its operations. Specific contracts that may require particular attention in the business plan are Confidentiality and Non-Disclosure Agreements. These documents are not absolutely necessary in every business venture, but in the right circumstances they can be crucial to the development or growth of the business. By entering into Confidentiality and Non-Disclosure Agreements the business owner will be able to talk freely about the innovative ideas and creative potential of the business without concern that the information will be stolen or publicly disclosed. The more sensitive the information the higher the likelihood the business will require strong Confidentiality and Non-Disclosure agreements.

Ultimately, these are just a few of the issues a business owner must address and there are many other matters that should be taken into consideration when developing a strategic plan. A business owner need not develop the plan alone. They may consult with experts in tax, law, and business as well as trusted individuals invested emotionally or financially in their success. While the business plan will not address every detail that may impact the company, it should plot the road the business will follow. Establishing an effective plan for the business will pave a way that leads to success down the road.

• Business (7)
• Estate Planning (19)
• Franchise & Distribution Law (5)
• General (3)
• Labor & Employment (12)
• Municipal Government (2)
• Personal Injury (1)
• Real Estate (1)

Recent Posts

Office of cannabis management issues a guide for local governments on adult-use cannabis, incorporating your pet into your estate planning: it’s not as unusual as you may think…, non-competes no more: the 120 days begins to toll may 7, we value your privacy, privacy overview.

The Role of Accounting in Business and Why It’s Important

• February 19, 2019

The term accounting is very common, especially during tax season.

But before we dive into the importance of accounting in business, let’s cover the basics – what is accounting?

Accounting refers to the systematic and detailed recording of financial transactions of a business. There are many types, from accounting for small businesses, government, forensic, and management accounting, to accounting for corporations.

Why Is Accounting Important?

Accounting plays a vital role in running a business because it helps you track income and expenditures, ensure statutory compliance, and provide investors, management, and government with quantitative financial information which can be used in making business decisions.

There are three key financial statements generated by your records.

• The income statement provides you with information about the profit and loss
• The balance sheet gives you a clear picture on the financial position of your business on a particular date.
• The cash flow statement is a bridge between the income statement and balance sheet and reports the cash generated and spent during a specific period of time.

It is critical you keep your financial records clean and up to date if you want to keep your business afloat. Here are just a few of the reasons why it is important for your business, big or small!

It Helps in Evaluating the Performance of Business

Your financial records reflect the results of operations as well as the financial position of your small business or corporation. In other words, they help you understand what’s going on with your business financially. Not only will clean and up to date records help you keep track of expenses, gross margin, and possible debt, but it will help you compare your current data with the previous accounting records and allocate your budget appropriately.

It Ensures Statutory Compliance

Laws and regulations vary from state to state, but proper accounting systems and processes will help you ensure statutory compliance when it comes to your business.

The accounting function will ensure that liabilities such as sales tax, VAT, income tax, and pension funds, to name a few, are appropriately addressed.

It Helps to Create Budget and Future Projections

Budgeting and future projections can make or break a business, and your financial records will play a crucial role when it comes to it.

Business trends and projections are based on historical financial data to keep your operations profitable. This financial data is most appropriate when provided by well-structured accounting processes.

It Helps in Filing Financial Statements

Businesses are required to file their financial statements with the Registrar of Companies. Listed entities are required to file them with stock exchanges, as well as for direct and indirect tax filing purposes. Needless to say, accounting plays a critical role in all these scenarios.

Work with PDR CPAs

If you are interested in a prosperous future from a personal and/or business standpoint, reach out to our team of dedicated specialists. When considering accounting, audits, tax or business consulting, one call can make all the difference. Click  here to get started – we look forward to working with you!

• Topics: accounting , business planning

Schedule a Consultation

Newsletter sign-up.

Sign up for industry accounting and tax tips below

Interested in our services?

At PDR CPAs, we leverage our 50 years of industry expertise to help you keep your finances strong and your business moving forward.

Financial Education

• Share on Facebook
• Share on Twitter
• Share on LinkedIn
• Share via Email

Accounting for a Small Business: What You Need to Know

You also might be interested in....

Sign up for emails

Get the latest financial tips and advice by signing up to receive our emails.

Connect with us:

• Personal 508.732.7072
• | Business 508.732.7078

Popular Request

• Reorder Checks Here
• Branches with Sunday Hours
• Branches with Coin Counters

Explore Rockland

• About Rockland Trust
• Branch Services
• Community Support Programs

Customer Information Center Hours

• M-F 7:00 a.m. to 8:00 p.m.
• Sat 8:00 a.m. to 5:00 p.m.
• Sun 10:00 a.m. to 3:00 p.m.

How Can We Help

• Branch & ATM Locations
• Security Center
• Contact Us Online
• Reporting Fraud
• Personal Banking
• Investment Accounts
• Business Banking
• × Close modal

Log in to your Personal Accounts

Rockland Trust Online Banking gives you a variety of services that help you use and manage your accounts, whenever and wherever you want. * indicates a required field.

• Personal Credit Card Log In

Log in to your Investment Accounts

Rockland Trust makes it easy to manage all of your accounts with our simple online portals.

• Investment Management – IMG Wealth Log In
• LPL Account View Log In

Log in to your Business Accounts

Rockland Trust gives you a variety of services that help you use and manage your accounts, whenever and wherever you want. * indicates a required field.

• Remote Deposit Plus Log In
• Business Credit Card Log In
• Tax Payments Log In
• Foreign Exchange Online Log In
• Dealer Access System Log In

Business development

• Billing management software
• Court management software
• Legal calendaring solutions

Practice management & growth

• Project & knowledge management
• Workflow automation software

Corporate & business organization

• Business practice & procedure

Legal forms

• Legal form-building software

Legal data & document management

• Data management
• Data-driven insights
• Document management
• Document storage & retrieval

Drafting software, service & guidance

• Contract services
• Drafting software
• Electronic evidence

Financial management

• Outside counsel spend

Law firm marketing

• Attracting & retaining clients
• Custom legal marketing services

Legal research & guidance

• Anywhere access to reference books
• Due diligence
• Legal research technology

Trial readiness, process & case guidance

• Case management software
• Matter management

Recommended Products

Conduct legal research efficiently and confidently using trusted content, proprietary editorial enhancements, and advanced technology.

Accelerate how you find answers with powerful generative AI capabilities and the expertise of 650+ attorney editors. With Practical Law, access thousands of expertly maintained how-to guides, templates, checklists, and more across all major practice areas.

A business management tool for legal professionals that automates workflow. Simplify project management, increase profits, and improve client satisfaction.

• All products

Tax & Accounting

Audit & accounting.

• Accounting & financial management
• Audit workflow
• Engagement compilation & review
• Guidance & standards
• Internal audit & controls
• Quality control

Data & document management

• Certificate management
• Data management & mining
• Document storage & organization

Estate planning

• Estate planning & taxation
• Wealth management

Financial planning & analysis

• Financial reporting

Payroll, compensation, pension & benefits

• Payroll & workforce management services
• Healthcare plans
• Billing management
• Client management
• Cost management
• Practice management
• Workflow management

Professional development & education

• Product training & education
• Professional development

Tax planning & preparation

• Financial close
• Income tax compliance
• Tax automation
• Tax compliance
• Tax planning
• Tax preparation
• Sales & use tax
• Transfer pricing
• Fixed asset depreciation

Tax research & guidance

• Federal tax
• State & local tax
• International tax
• Tax laws & regulations
• Partnership taxation
• Research powered by AI
• Specialized industry taxation
• Credits & incentives
• Uncertain tax positions

Unleash the power of generative AI through an accounting and tax research tool. Find answers faster with dialogue-based research and quick, on-point search results.

Provides a full line of federal, state, and local programs. Save time with tax planning, preparation, and compliance.

Automate work paper preparation and eliminate data entry

Trade & Supply

Customs & duties management.

• Customs law compliance & administration

Global trade compliance & management

• Global export compliance & management
• Global trade analysis
• Denied party screening

Product & service classification

• Harmonized Tariff System classification

Supply chain & procurement technology

• Foreign-trade zone (FTZ) management
• Supply chain compliance

Software that keeps supply chain data in one central location. Optimize operations, connect with external partners, create reports and keep inventory accurate.

Automate sales and use tax, GST, and VAT compliance. Consolidate multiple country-specific spreadsheets into a single, customizable solution and improve tax filing and return accuracy.

Risk & Fraud

Risk & compliance management.

• Regulatory compliance management

Fraud prevention, detection & investigations

• Fraud prevention technology

Risk management & investigations

• Investigation technology
• Document retrieval & due diligence services

Search volumes of data with intuitive navigation and simple filtering parameters. Prevent, detect, and investigate crime.

Identify patterns of potentially fraudulent behavior with actionable analytics and protect resources and program integrity.

Analyze data to detect, prevent, and mitigate fraud. Focus investigation resources on the highest risks and protect programs by reducing improper payments.

News & Media

Who we serve.

• Broadcasters
• Governments
• Marketers & Advertisers
• Professionals
• Sports Media
• Corporate Communications
• Health & Pharma
• Machine Learning & AI

Content Types

• All Content Types
• Human Interest
• Business & Finance
• Entertainment & Lifestyle
• Reuters Community
• Reuters Plus - Content Studio
• Advertising Solutions
• Sponsorship
• Verification Services
• Action Images
• Reuters Connect
• World News Express
• Reuters Pictures Platform
• API & Feeds
• Reuters.com Platform

Media Solutions

• User Generated Content
• Reuters Ready
• Ready-to-Publish
• Case studies
• Reuters Partners
• Standards & values
• Leadership team
• Reuters Best
• Webinars & online events

Around the globe, with unmatched speed and scale, Reuters Connect gives you the power to serve your audiences in a whole new way.

Reuters Plus, the commercial content studio at the heart of Reuters, builds campaign content that helps you to connect with your audiences in meaningful and hyper-targeted ways.

Reuters.com provides readers with a rich, immersive multimedia experience when accessing the latest fast-moving global news and in-depth reporting.

• Reuters Media Center
• Jurisdiction
• Practice area
• View all legal
• Organization
• View all tax

Featured Products

• Blacks Law Dictionary
• Thomson Reuters ProView
• Recently updated products
• New products

Shop our latest titles

ProView Quickfinder favorite libraries

• Visit legal store
• Visit tax store

APIs by industry

• Risk & Fraud APIs
• Tax & Accounting APIs
• Trade & Supply APIs

Use case library

• Legal API use cases
• Risk & Fraud API use cases
• Tax & Accounting API use cases
• Trade & Supply API use cases

Related sites

United states support.

• Account help & support
• Communities
• Product help & support
• Product training

International support

• Legal UK, Ireland & Europe support

New releases

• Westlaw Precision
• 1040 Quickfinder Handbook

Join a TR community

• ONESOURCE community login
• Checkpoint community login
• CS community login
• TR Community

Free trials & demos

• Westlaw Edge
• Practical Law
• Checkpoint Edge
• Onvio Firm Management
• Proview eReader

How to start an accounting firm: Your checklist for successfully starting a firm

So, you're thinking of starting an accounting firm.

That's great. No doubt you have plenty of questions about how to set up a new firm and get off to a great start.

Thomson Reuters spoke with some of our industry experts to get answers to the big questions you may have.

Here's what they told us.    

Useful links

• Tax preparation software
• Accounting software
• Tax and accounting research
• Practice management software
• See all solutions

Starting your own accounting business sounds like a lot of work. Why would I want to start an accounting firm?   

Starting an accounting firm is like starting any small business – it requires a lot of work. However, industry and consulting firms list accounting firms as one of the single most profitable small businesses a person can start right now.

Here are a few questions to consider when starting a firm:

• Do you want to be a cog in the machine or own a firm? Frankly, there isn’t a wrong answer to this question, but rather a preference. However, going out on your own comes with one significant benefit: you’re getting the profit from the firm, not just your wages. You go from employee to owner.
• What’s my business purpose? While perhaps a bit esoteric, defining your business’s purpose is crucial. Why am I doing this? What’s my goal behind this? It’s not just a philosophical exercise. Knowing why you’re starting a firm can help you define your target market, whether it’s helping small businesses, real estate, or another service area.
• Do you want to be nimble and cutting edge? Small firms tend to be much more agile and have a greater ability to do new things. From adopting new technology to discovering and implementing new software or other efficiency creating tools, running your own firm lets you make the decisions about what makes your business unique—and profitable.
• Should you start a legal entity? For some, a sole proprietorship won’t require incorporation – especially if the work is centered around less complex tasks such as basic tax preparation. However, there are certain liability protections by becoming an LLC, including limiting risk for your business. Assets become owned by your business and are distinguished from personal assets. When a business is not incorporated, it becomes harder to draw that line and the entire enterprise becomes at risk.

What are the requirements to open an accounting firm? What do I need?

Starting an accounting firm is no different from starting any other small business. And while there are accounting-specific requirements, it’s important to remember that you’re starting a business first.

Start by figuring out your purpose, goal, and market. This will influence many other decisions, including the function of the services you provide, whether you want a physical or virtual location, your target demographic, and the location of your business.

Once you’ve selected a location and determined your goals, it’s time to consider the nuts and bolts of owning a business.

You’ll need to:

• Obtain Employer Identification Number (EIN) and Tax ID number
• Investigate employment laws
• Determine startup costs
• Develop a pricing structure for services
• Decide on the legal structure of your business (S-Corp, L-Corp, LLC, Partnership, LLP )
• Look at business insurance
• Create a business bank account
• Develop internal policies and rules
• Hire employees

Additionally, you’ll have to think about the day-to-day needs of running a business, including managing risk, basic administrative tasks, and general questions of how and where you will meet clients. 

Will I need to get a new EIN from the federal government ?

In most cases, owning and running an accounting firm necessitates an Employer Identification Number (EIN). However, the IRS website provides an in-depth explanation of who is required to have an EIN and when. A good rule of thumb is: if you plan on hiring employees – or plan to in the future – you’ll probably need an EIN.

That said, even if you don’t think you need one – or the website says it isn’t a requirement– most businesses are probably better off acquiring an EIN.

Luckily, the online process is fast, easy, and free. 

If I’m not a Certified Public Accountant, do I need a CPA to open an accounting firm ?

It depends.

While all CPAs are accountants, not all accountants are CPAs. There are differences between the two, including education, experience, and certain opportunities. However, the answer goes back to the question, “What services do you want to offer?”

An accounting firm can do almost everything a CPA firm can do with one exception – audits and assurance services. So, if that is a part of your goals or your target market, then it’s probably wise to think about the steps needed to become a CPA.

However, if you are looking to focus on the multitude of other services accounting firms provide, it’s likely not a necessary credential to start. And while there are certain state-by-state exceptions about what can and cannot be undertaken by a CPA, they are not a requirement for starting an accounting firm.

However, if you want to call yourself a “CPA firm” – you will need a CPA.

Can accountants work from home ?

One of the benefits of starting an accounting firm is flexibility. So, the simple answer to the question is, yes—many accountants can and do work from a home office.

All the regulations that apply to a physical location also apply to virtual or home offices. So not having a physical office does not put an accounting firm at a disadvantage.

In fact, working from home is even easier with modern technology and software solutions that help bring vital aspects of your daily workflow into one dedicated (and usually online) space. For instance, Thomson Reuters makes its CS Professional Suite of tax and accounting software available as hosted online solutions and designed its Onvio products to run entirely in the cloud.

It’s important to note: an accounting firm must have a dedicated EFIN (Electronic Filing Identification Number) for every separate location where they perform work. So, if you have a physical location and do work in a home office, you’ll need to investigate whether you’ll need a separate EFIN for home office.

The answer largely depends on how much – and the extent of the work – you do from home. Check with the IRS for further guidance. 

If I’d prefer a home-based accounting business, what should I know about starting an accounting firm from home ?

Luckily, accounting firms don’t need a physical space to operate successfully. And like the traditional brick and mortar approach, having a home-based or virtual business brings both opportunities and challenges that are unique to that approach. When considering a home-based business, it’s important to think about the unique challenges and opportunities involved.

These include:

• Shared work locations. There are many co-working locations across the country, many of which include both space for professionals to perform their tasks, as well as providing a professional, on-demand space to meet with clients. While there is usually a monthly fee to use these spaces, the benefits they provide are often worth the cost (and are significantly cheaper than leasing or purchasing office space).
• Low costs. New businesses often struggle with overhead. As you build your client list, keeping costs low is a priority. Not only does it allow you to see a profit early, but it also allows you to adjust your service menu to attract clients with lower-than-normal prices.
• Liability issues. If you choose to meet clients in your home, liability and zoning can be an issue. If a client gets hurt inside your home office, or falls outside of it, it’s important to know the laws surrounding liability.
• Zoning laws. Most cities and counties have zoning regulations. Make sure you investigate and comply with any laws to ensure your home-based business isn’t operating illegally.
• Turn limitations into unique opportunities. While not having a physical space can be challenging at times, it can also be an advantage. Consider visiting clients onsite. Not only does it solve space concerns, it communicates a message to the client—you offer a higher level of service.    

What are the key services offered by accounting firm s? 

In many ways, this question can be answered by once again looking at your goals and target market. What are the key services needed by that population? How can you serve them better? Still, while many services will be dictated by the specifics of your clients and their business, there are a few standards most accounting firms offer, including:

• Assurance services
• Bookkeeping

While these are typically the core offerings – and the ones that will provide consistent business in most accounting firms – it’s also important to investigate emerging and buzz-worthy services that are attracting bigger and more progressive accounting businesses.

From consulting and advising to outsourced CFO services (serving as the embedded strategic financial decision-maker for a client), taking a cue from the bigger firms – and anticipating what trends might trickle down to smaller and independent businesses – can increase the clients you serve and put you steps ahead of your competition. 

What should I know about running an accounting firm ?

Starting a business is filled with new and challenging decisions. However, once the business is up and running, it’s common to be unprepared for typical day-to-day operations. Anticipating (and planning for) these concerns helps make sure you’re working as efficiently as possible.

Common questions and concerns include:

• Talent acquisition and development. Frankly, finding and keeping staff is a significant challenge, which is why hiring always leads industry surveys about common needs and concerns. Even if you aren’t ready to hire a team, it’s wise to start developing a strategy early.
• Going beyond the seasonal business . Every year it gets harder and harder to operate a seasonal accounting business, especially if you’re looking to offer a variety of services. Unless you’re doing just cookie-cutter tax prep – and you avoid complex returns – you won’t be able to operate on a seasonal basis. That said, prioritizing the season and maximizing your efficiency (and your profits) during the heavy times is critical to finding success.
• Keep on top of regulatory changes. Keeping up with major regulatory changes can be a challenge – especially if you add staff. Finding a solution that helps minimize the burden and risk that otherwise exists will help stave off the constant onslaught of new information.
• Rethink the traditional role of the accounting firm. Traditional accounting firms used to meet with clients just once a year to do their tax return. More progressive firms are moving to a year-round schedule, which not only allows them to expand services for current and future clients but implies a partnership relationship that goes beyond the “one touchpoint” per year model. 

How much should an accountant charge per hour? Or should accountants charge a fixed fee ?

This, in many ways, is an unanswerable question because the only reliable advice that can be given is, “It depends.” Every context is different and is swayed by factors such as competition, location, service offerings, and level of expertise.

However, even though there isn’t a standard fee, most accounting firms are moving away from an hourly fee structure and choosing to institute to a fixed fee model that allows for better value for clients, a more manageable business plan, and eventually an increase in earnings.

Again, every context is unique, and there are certain situations when an hourly fee structure is best. These include:

• When you’re gathering information to develop a fee structure
• Gauging profitability in a newer firm and trying to determine the hours you need to work and remain profitable
• Early in your career when you need more time to complete basic tasks

Outside of those circumstances, a fixed fee is recommended and preferred. As your skill and expertise grow, so will your abilities to complete tasks quickly. With an hourly fee, this means having to take on more clients to maintain (and hopefully increase) your profits.

A fixed fee structure is about value. The expertise and skill you bring to service are of more importance than just an hour of work for clients. Pricing your abilities based on knowledge is not only good for your business but is ultimately valuable for your clients as well.

How should I price accounting and bookkeeping services ?

While there is still a debate surrounding hourly versus fixed fees in some aspects of the business, accounting and bookkeeping is not one of them.

Accounting and bookkeeping services (as well as other service lines, such as simple tax preparations) are almost universally charged as a fixed fee, and there is a market expectation for that pricing structure.

When determining a fee structure, many accountants call other firms and ask for quotes. They use the average of those quotes to determine a fair and competitive price for their services.

Another resource is local and national affiliations and associations. Many of the larger ones (such as the National Association of Tax Preparers) will distribute recommended price structures and other useful information. 

How much should a CPA charge for taxes?

While you do not have to be a CPA to prepare or file taxes, the training and expertise it requires to gain that credential matters. Simply put, you’re a CPA, and you deserve a premium for your services.

When trying to structure fees, it’s important to set a minimum job value. By setting a minimum job value at, say, $500, you won’t get mired in lower-level work that you likely don’t want to take on. Plus, that work can take up time and pull you away from more valuable work that you’d rather be doing.

Knowing what you want to charge and identifying the value you bring to your clients is critical. You are providing a service to your clients, but you’re also giving them a value based on your credentials and experience. So, it’s up to you to set the standards and have them choose between lower costs (them doing it their self) versus the value of having a CPA prepare your taxes.

That said, there’s a balance.

Many CPAs make a practice of “writing down” certain services because they know their hourly rate for larger projects can quickly become untenable for a client. Not only is this seen as a discount by the client, but it also allows you to create a fixed-fee structure for your services and show the clients the savings and value they receive.

If they need more staff, what do accounting firms look for when hiring?

When hiring, accounting firms are like many businesses and are looking for a combination of credentials, experience, and the ability to perform the necessary tasks. However, in an increasingly competitive hiring market, many firms are beginning to look at soft skills as valuable for new hires.

For decades, accounting firms have focused primarily on credentials. However, more and more, it’s less and less about certification and more about aptitude. For the most part, it’s easier to train accounting knowledge than it is to build customer service skills. When hiring, it’s important to look at the qualities a candidate can bring into a firm – not necessarily just credentials.

Of course, experience and credentials do matter. Especially when the experience sets for an accountant is specific and narrow. What types of tax returns have you prepared? What specializations do you carry? And credentials such as CPA, EA, attorneys, and state certifications (when required) are all still attractive to firms looking to hire.

How much does it cost to start an accounting firm?

Start-up costs can range from $2,500 to $25,000. Your location and your goals will determine cost in several ways, including whether you want to start a traditional brick and mortar firm or are looking to create a virtual office environment.

It’s important to remember that, besides physical (or virtual) space, accounting firms need to find and install the necessary equipment and technology to help their practice run more efficiently. That, in many ways, is the first step for a new entrepreneur. Once they’ve found a tax solution that can help them achieve their goals, they’ll be able to begin tackling the other day-to-day tasks and questions of running a business.

What’s the best business structure for accounting firms?

Finding the best business structure for your accounting firm is a critical part of not only ensuring success but helping to minimize both your tax burden and your risk.

While the circumstances of what your incorporation looks like will depend on your approach, it is considered a best practice to become incorporated right off the bat due to the legal protections it provides.

Popular options include:

• Partnership

If you’re running a solo firm, you’re likely going to be looking at an S-Corp, which allows you to pay yourself as an employee. However, if you are working with other partners, a partnership might be more preferential, as it provides a little more flexibility with payment. You are permitted to take draws or distributions, and it doesn’t necessarily require a payroll department because it’s not considered “wages” per se.

Whichever structure you choose at the beginning, know that it will likely evolve throughout the maturity of your firm. For instance, a firm might accept the risk and start as unincorporated to avoid the incorporation fees. Then they might transition to S-Corp. Over time, as additional owners move into the entity structure, the firm can add additional shareholders or can reorganize as a partnership.

It’s better to have a separate legal entity than to not and better to have separate federal filing than to not.

How do I get accounting clients?

The consensus is word of mouth. However, while a strong work ethic, exceptional service, and competitive pricing will undoubtedly attract clients, a successful business always requires more than just good luck.

Here are a few tips on how to increase your client base:

• Be a business owner, not just an accountant. This means focusing on solid business practices and looking for ways to ensure both stability and growth.
• Market yourself . This goes beyond starting a business and hoping people show up. Look for ways to partner with other companies and firms, as well as networking opportunities in the community. The local chamber of commerce is an excellent resource.
• Don’t forget about friends and family. While they won’t be able to maintain your business over the long haul, friends and family are a great starting place not only for initial clients but also for referrals.
• Take advantage of easy and cheap technology . Google Ads can be capped at $20 and make for productive investments to help drive local searches for accounting firm.
• Be in the community. Look for professional speaking engagements that you can offer to local groups for free. Create thought leadership presentations, teach community education classes and provide a venue to show your skills and knowledge.

You’ll find other ideas in our blog post on finding new clients .

How about social media and online presence for accountants – is it worth the effort?

Websites, social media, and various other online presences are a great way to establish credibility in the market.

For the most part, a simple online presence is relatively easy to start with minimal start-up costs. And while an online presence won’t guarantee an increase in exposure, not having one can have a negative impact and can discredit you to a potential client. In many cases, website and social media become an augmentation to your word of mouth referrals. Most people won’t simply call a number without the opportunity to do some basic online research.

However, there is a difference between a website presence and social media. In most cases, a website is static and allows businesses to transmit basic, evergreen information such as phone number, services provided, and credentials. Social media, on the other hand, can drive business in a longer and more indirect fashion.

Auto-posting any relevant story or information can help create a brand on social media – one where you’re seen as an authority on tax and accounting subjects. Posting constant content can help with visibility and, ultimately, increasing your customer base.  

If you think you may need help with this, take a look at our social media and other digital marketing solutions for accounting firms .

Some firms focus on a specific accounting specialization. Should I consider a niche accounting service?

Put simply, the more specialized you are, the more profitable you are. However, it’s not as much a question of “should you” but “can you.”

Many – if not most – firms will start as generalists and then slowly make their way a more niche practice. Sometimes a firm will intentionally build clients in one area. Others realize they have, say, many construction clients and then move to the particular niche.

If moving toward a niche practice, consider:

• What’s your timeline? When should you plan to transition to a specialized practice? When is the right time to stop chasing general clients?
• Partnering with more generalist firms can help take on other needs from clients while you take only the niche side of their business.
• Gaining professional affiliations is important. They can help distinguish you in a competitive market and further signal your niche work.

What’s the most popular accounting niche?

Niches, like many things, are often dependent on location, interest, and understanding where there is a need across different businesses. However, some of the most successful niches are the ones serving fellow professionals such as doctors, dentists, attorneys.

Services based niches as opposed to manufacturing-based are also on the rise. For example, real estate professionals, landscapers, and farming clients are becoming a more prosperous and unique way to do business.

However, it’s important to remember that you have to target businesses where you have the right location and the right skills. Again, farming has particular needs and goals. If you can fill them, then you have a specialization that is highly valuable to that market.

What do prospective clients consider when deciding how to choose an accountant? What do they look for in a CPA?

What are the things that are most likely to influence a client’s perception of you in the little amount of information they’re able to get from a flyer, website, or social media? While the idea that “first impressions matter” may seem a little cliché, they still matter to your clients. As a result, making sure your communication is direct, pleasing, and engaging is critical to your success.

Some important deciding factors include:

• Aesthetics. What’s the aesthetic of your website? Is it mobile compliant? Does it seem modern? Do your documents use color and seem to be professionally designed? Take care to control the new prospective client’s perception of you and what they think they see in you.
• Have a professional place to meet. Whether you operate a brick-and-mortar business or a virtual one, having a professional place to meet with clients is essential.
• Clients want comfort and assurance . Clients want the assurance that, if the IRS or another regulatory authority comes after them, that you be my defender and stand between them and the organization? Extending that sense of comfort is going to help influence them.
• Know your target market . Know what your market is looking for and make it very clear that’s what you can provide them.    

Thanks to our subject matter experts Jordan Kleinsmith and Mo Arbas for their input into this article.

Bring more value to your clients.

Accounting Business Plans

Accounting & bookkeeping business plan.

The Sorcerer's Accountant is an existing one-person accounting and tax preparation service, planning to expand by adding bookkeeping services.

Automated Accounting Business Plan

Business Cashflow Solutions, Inc., is a start-up business offering automated accounts receivable/accounts payable services.

For help writing the business plan for your accounting-related business, check out these sample business plans for accounting and bookkeeping services.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

All articles

How to create an effective business plan for an accounting firm, filter by category.

Thinking of starting your own accounting firm? That's great! Getting success in the high-demand finance industry needs persistence, hard work, and proper planning.

Yes, a detailed accounting firm business plan! Whether you are preparing to raise funding, applying for loans, or want to expand the company—a business plan is the key to all. 

But do you know how to write one? Worry not, you are at the right place. This guide on writing an accounting business plan effectively will help you get started. 

Why do you need a business plan for your accounting firm?

If you're planning to launch a new accounting firm or thinking of expanding the existing one, a well-crafted business plan is essential. It does not only act as a roadmap for your firm's growth, but it also improves your chances of securing funding if required. 

It also outlines the goals and strategies of the company, allowing you to make strong decisions that align with its long-term goals.

How to write an accounting firm business plan?

Writing an effective business plan is critical for the success of your accounting firm. It acts as a roadmap for your business. But writing it includes many steps—if you need help you can use any business planning software for support. Various steps to include in the plan are: 

1. Executive summary 

An executive summary is a brief overview of the entire business plan. It acts as a hook to engage readers, motivating them to further explore your business plan. 

This section should include important details such as mission, goals, services briefs, marketing & sales strategies, and financial goals.

The executive summary should be concise yet comprehensive, giving readers a clear understanding of your firm's potential and value proposition.

2. Company description 

Now, this is the section where you give a detailed description of your accounting firm. 

Start the section by mentioning the legal structure of your accounting firm, whether it's a sole proprietorship, partnership, limited liability company (LLC) , or corporation. 

Also, highlight your firm's mission, values, long-term vision of the firm, location of your business, and business history (if any). You should also mention the owners of the business along with their experience and educational qualifications. 

3. Market analysis

Before you start writing your business plan, conduct market research . Identify the size and scope of the market, including the number of accounting firms. 

First, define your target market based on your research. Understand all their pain points and accounting needs, so you can customize your services accordingly. 

After that, do the competitive analysis. Identify your direct and indirect competitors, and conduct a SWOT analysis to understand your unique selling propositions. 

Mention any industry trends. You can adapt your strategies by staying informed about all the trends.

Finally, add the legal regulations you need to follow to run the accounting business in a particular location. Mention about all the licenses or permits your business needs. 

4. Accounting services

This is the section, where you highlight all the services and mention how you are the best in providing them. 

Give a detailed description of each service you provide. It can be about tax preparation, auditing, bookkeeping, or consulting. You can also mention the specialized services if you provide any such as business valuation, acquisition support, or anything else. 

Mention if you use any special software or technology to provide such services. For example, any accounting software, client portal software , communication tools, etc. 

5. Marketing and sales strategies

After mentioning your services, you need to highlight sales and marketing strategies to show how will you reach the customers. 

Here, you need to identify the types of customers you are going to serve. For example, individuals, firms, small businesses, startups, or NPOs. Once you know the target audience, describe your strategies to attract them. Not only attract them but also retain the existing customers. 

Some strategies your accounting firm can use are networking events, social media marketing, SEO, content marketing, email marketing, etc. 

6. Operational plan

The main essence of an operational plan is to showcase how you work daily. Here explain the procedure of the services you provide. 

For example, a client needs to register first, then schedule a meeting with the accountant, and then that particular accountant will be in the touch with client throughout. 

With the procedure, you need to mention the timeline too, in which you will provide the services. Along with all these, mention in detail all the technologies or software you plan to purchase like project management tool , bookkeeping & accounting software, file sharing software , or some other. 

7. Management team

Introduce your accounting firm's key members along with their roles, experience, and educational qualifications. This will build trust for your audience about who is behind the firm and how reliable they are. 

Include brief biographies or resumes of each key team member to show their expertise. You also need to give details about the CEO or the owners of the firm. 

Additionally, showcase the organizational structure of your team members and who will report to whom. Do not forget to include any advisory board or third-party consultants, if you have hired any. 

8. Financial plan

Here, you have to show the financial health of your accounting firm. You need to present the financial forecasts of the firm for at least three to five years. 

The financial forecasts should include profit & loss statements, cash flow statements, balance sheets, and cash flow tools .

With one view of the financial plan, your audience should get to know how much profit your business will make in the future. They should also get to know about the break-even point of the business. 

9. Funding request

In the funding request section, mention the financial ask you need for your business. For that, you need to calculate the startup costs first and be clear about your requirements from investors or bankers. 

Provide a breakdown of the funding required for various purposes, such as office rent, staff salaries, marketing, technology, and equipment. 

Highlight the potential return on investment for investors, including projected revenue growth and profitability. If you are not writing the accounting firm's business plan for funding then you can skip this section. 

10. Appendix

An appendix is kind of your supporting section, which has all the documents that support the main content of the whole business plan. 

This might include resumes of the team members, detailed financial projections, customer feedback, legal documents, or any other additional information that you feel like to be added. 

Including all this additional information can help provide a wider view of your accounting firm and support your business plan.

How Clinked Can Help You

Starting the adventure of managing an accounting firm can be significantly smoother with the right technological partners. Clinked is here to supercharge your firm’s operational capabilities and client interactions.

Here’s how Clinked can be a game-changer for your business:

• Secure Client Portal: Imagine a world where your clients have continuous access to a secure, branded client portal for your accounting firm . Here, they can view their financial documents, share necessary files, and communicate effortlessly with your team. This transparency not only boosts client satisfaction but also enhances client retention.
• Effortless Real-Time Collaboration: With Clinked, gone are the days of back-and-forth emails and disconnected workflows. Your team can now edit business documents simultaneously, streamline processes, and ensure that every financial statement or tax filing is perfect the first time around.
• Streamlined Task Management: Keep your projects on track with Clinked’s intuitive task management tools. Assign tasks, set deadlines, and monitor progress in a way that ensures your team is always productive and no client query goes unanswered.

• Uncompromised Security and Compliance: In the realm of accounting, securing sensitive information is paramount. Clinked fortifies your client data with state-of-the-art security measures and ensures compliance with the latest financial regulations, thereby nurturing trust and maintaining your firm’s esteemed reputation.
• Mobile Accessibility: In today’s fast-paced world, access to information on the go is not just a luxury—it’s a necessity. With Clinked’s mobile app, your team and clients can remain connected and operational from anywhere, at any time, facilitating unparalleled flexibility and responsiveness.

By integrating Clinked into your daily operations, you not only streamline complex processes but also enhance your firm’s overall productivity and client service capabilities. With Clinked, you’re not just surviving in the competitive accounting industry; you’re thriving.

So that's it! That is how you write an effective accounting firm business plan. If you are still confused about how to write one, then in this AI phase, you can use an AI business plan generator to write your plan or free business plan template.

Using an AI business plan generator can save you time and effort, allowing you to focus on other aspects of your business. Therefore, using these tools can be beneficial for business owners, entrepreneurs, and individuals.

Alongside AI tools, integrating platforms like Clinked can further enhance your business operations and client interactions. Clinked offers a secure, customizable client portal, real-time collaboration tools, and mobile access to manage your business effectively from anywhere. These features ensure that your accounting firm not only meets but exceeds client expectations, setting you apart in a competitive industry. Embrace these technological solutions, and propel your firm towards a successful future.

• How To Start An Accounting Firm
• 8 Best Project Management Software for Accounting Firms
• Virtual Accounting Firm: How To Make It A Success
• 8 Best Accounting Practice Management Software in 2024

Let Us Know What You Thought about this Post.

Put your Comment Below.

Related articles

Find out how Clinked can help you achieve your goal

• Client Portal
• Partner Portal
• Secure File Sharing
• Collaboration Software
• Communication Software
• Intranet Software
• Project Management Software
• Virtual Data Room
• White Label Software
• SharePoint Alternative
• Accounting Client Portal
• Financial Services Client Portal
• Legal Services Client Portal
• Help & Learning Center
• Clinked Blog
• Case Studies
• About Clinked
• Career Hiring!
• Partner with Clinked
• Security and Compliance
• Service Status
• Submit a Ticket

Subscribe to our newsletter

The latest Clinked news, articles, and resources, sent straight to your inbox every month.

• Terms of use
• Privacy Policy
• Clinked EU Data Processing Agreement

Contents of a Business Plan: Everything You Need to Know

The contents of a business plan consist of a detailed description of what, when, why, where, and how the business's operations will be accomplished. 3 min read updated on January 01, 2024

Overview of a Business Plan

A business plan includes the cost of organizing the business, the anticipated sources of revenue, how the products and services are customer oriented, and anticipated profit margins. Business plans serve two main purposes. First, they are a guide business owners use to streamline management and planning/organization of the business. Second, they show potential venture capitalists, bankers, and other lenders a comprehensive plan to encourage them to invest in the business.

Sublevels of a business plan include:

• Marketing plan
• Financial plan
• Human resource plan
• Production plan

Elements of a Business Plan

A well-written business plan will include the following:

• Cover letter

Table of Contents

Executive Summary

• Mission statement
• Company background
• Products and services
• Competitive analysis

Marketing/Realization

• Location/Production/Administrative
• Management and international organization
• Risk analysis
• Financial planning

Summary/Conclusion

Cover Letter

The business plan's cover letter has the same purpose as a cover letter for a resume. The point is to engage prospective investors using the cover letter so they'll look at the entire plan. The cover letter should include the recipient's address, the date, and your address. Begin the cover letter with "Dear" followed by the person's name.

In the body of the cover letter, let the recipient know you're submitting a business plan with a short one-sentence description of the business and what the recipient can expect when reading the plan. In the next paragraph, indicate that you look forward to hearing from them and provide a phone number they can call at their convenience.

Thank them for their time. Sign off. Include your name in typewritten form along with your signature.

Keep this page short and to the point. Include your business logo, business name, if there is a founder, and the name. Add "Business Plan," an image (optional), and the date.

The table of contents is a roadmap to help the recipient peruse the list and easily find each section. Some people may choose to read sections one after the other while others may choose to skip around. Include every section and subsection that may be of interest to a potential investor.

This is an important section. Because you're targeting executives, the overview of your business should be top-quality information to entice them to read the complete plan. The focus should be a summary of the main facets of your business plan.

Mission Statement

This section is a short statement about your business's goal and what you plan to create through the enterprise.

Company Background

This is a short statement including the date the business was developed, its founders, stages of development, the date it was incorporated, and, for existing businesses, the level of success.

Also, include the key figures in the business and the ownership and legal structure.

Products and Services

Under this section, provide a detailed description of your customer needs, benefits to customers, marketing services, and advantages and disadvantages of any competitor services or products.

Marketing Plan

This will include an overview of the market in general with an emphasis on purchase incentives, market analysis, and customer structure. It will also include the position your business holds in the market using information from target customer groups, canvassed market segments, and sale channels.

Competitive Analysis

Provide information about your main competitors' names, locations, market positions, weaknesses, strengths, and target markets.

This section covers details about product range, services, and pricing strategies. Sales targets for the next five years should also be included.

Location/Production/Administration

Include the location of the business and the advantages and disadvantages of its location. The production should discuss in-house and/or outsourced production and material costs. The administration portion will discuss the office infrastructure, such as accounting and technical support.

Management and International Organization

This section could work written as an organizational chart outlining member functions and responsibilities, special skills, and salaries.

Risk Analysis

Provide information on anticipated internal risks such as marketing, production, management, and financing. External risks would include information on ecological, economic, social, and legal areas.

Financial Planning

Lay out your plan for short- and long-term financial planning.

This is a final wrap up of the business plan that binds the everything together.

If you need help with outlining the contents of a business plan, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.

Hire the top business lawyers and save up to 60% on legal fees

Content Approved by UpCounsel

• Creating a Business Plan
• Business Plan Contents Page
• How to Make a Business Plan Format
• Business Description Outline
• Service Business Plan
• LLC Business Plan Template
• Business Plan for Existing Company
• Parts of Business Plan and Definition
• IT Company Business Plan
• Business Plan Format: Everything you Need to Know

What is Accounting and Why it Matters For Your Business

Reviewed by

March 4, 2022

This article is Tax Professional approved

When you start a business, you’ve suddenly got all kinds of new responsibilities. One of the most important? Business accounting.

But what exactly is accounting? What value does it provide your business? And how much time is it going to require?

The good news is that with the right people, tools, and resources, accounting doesn’t have to be a black hole for your time.

I am the text that will be copied.

In this post, we’ll cover the basics of accounting, from budgets to other accounting functions. But if you want to jump straight to the how-to, you can download our free guide to small business accounting .

A simple definition of accounting

Accounting is how your business records, organizes, and understands its financial information.

You can think of accounting as a big machine that you put raw financial information into—records of all your business transactions, taxes, projections, etc.—that then tells you a story about the financial state of your business.

Accounting is how you get a clear picture of your financial position. It tells you whether or not you’re making a profit, what your cash flow is, what the current value of your company’s assets and liabilities is, and which parts of your business are actually making money.

Accounting vs. bookkeeping

Accounting and bookkeeping are both part of the same process: keeping your financial records in order. However, bookkeeping is more concerned with recording everyday financial transactions and operations, while accounting puts that financial data to good use through analysis, strategy, and tax planning.

The accounting cycle

Accounting begins with recording transactions. Business transactions—any activity or event that involves your business’s money—need to be put into your company’s general ledger . Recording business transactions this way is part of bookkeeping.

Bookkeeping is the first step of what accountants call the “ accounting cycle ”: a process designed to take in transaction data and spit out accurate and consistent financial reports.

The accounting cycle has six major steps:

• Analyze and record transactions. Collect any invoices, bank or credit statements, and receipts from business transactions.
• Post journal entries to the ledger. It’s time to take those documents and start making journal entries for your transactions. Journal entries include three components of a transaction: when it happened, what it was for, and how much it was. Some businesses use single-entry accounting where only the expense or revenue is entered. But more common is double-entry accounting, which records each transaction in two accounts: where money is coming from and where it’s going.
• Prepare an unadjusted trial balance. At the end of a reporting period, list all of your business’s accounts and figure out their balances.
• Prepare adjusting entries at the end of the period. When you need to update entries you’ve already made, you prepare adjusting entries. For example, if a client is late on paying an invoice and you offer a 5% discount to help them pay, you would enter the discount as an adjusting entry, as opposed to changing the entry you’ve already made.
• Prepare an adjusted trial balance . After entering in adjusting entries, you’re left with an adjusted trial balance. This information is now ready to be turned into financial statements.
• Prepare financial statements. Finally, all the information you’ve collected is converted into your financial statements. This final step includes summarizing all your financial information into succinct reports for easy review.

Accounting software takes your accounting information and automates most of these rules and processes, so we’re going to skip over the gritty details of the accounting cycle and talk about the end product: financial statements.

Suggested reading: A Beginner’s Guide to The Accounting Cycle

Financial statements

Financial statements are reports that summarize how your business is doing financially.

There are three main types of financial statements: the balance sheet , income statement , and cash flow statement . Together, they tell you where your business’s money is and how it got there.

Let’s say you’re a self-employed surfing instructor who bills clients for surfing lessons. Financial statements can tell you what your most profitable months are, how much money you’ve spent on supplies, and what the total value of your business is.

Accounting software can help you generate financial statements easily, or you can have a bookkeeper do it for you.

Suggested reading: The ROI of Hiring a Bookkeeper

Generally accepted accounting principles (GAAP)

Every company is different, but in order to make accurate financial comparisons between companies, we need a common language to describe each of them. That’s what generally accepted accounting principles (GAAP) are: a series of standards and procedures that accountants at all companies must adhere to when preparing financial statements.

A non-governmental body called the Financial Accounting Standards Board sets the GAAP. While there are no laws enforcing these standards, most lenders and business partners in the United States will require that you adhere to GAAP. If you’re in Canada, you’ll use a different system called International Financial Reporting Standards, or IFRS .

Cash vs. Accrual

You can do your business accounting on a cash or accrual basis. The difference between the two comes down to timing.

Cash basis is the most basic accounting. On a cash basis, you only record transactions when money changes hands. If you receive an invoice on the 10th but don’t pay it until the 15th, the transaction is recorded on the 15th.

With accrual basis, you record transactions twice: when they occur and when they’re paid. For the invoice above, you record the expense on the 10th and the payment on the 15th as two separate transactions.

The method you use depends on what you need from your business finances. Cash basis is simpler and easier to stay on top of, while accrual offers greater insights for more detail-oriented business owners.

Most small businesses have more basic accounting needs, which means cash basis is often the right fit.

Suggested reading: Cash Basis Accounting vs. Accrual Accounting

The different types of accounting

Financial accounting.

Every year, your company will generate financial statements that people outside of your company—people like investors, lenders, government agencies, auditors, potential buyers, etc.—can use to learn more about your business’s financial health and profitability.

Preparing the company’s annual financial statements this way is called financial accounting. If you’re looking to hire a financial accountant, start with looking into how much an accountant costs .

Managerial accounting

Managerial accounting (or management accounting) is similar to financial accounting, with two important exceptions:

• The statements produced by managerial accounting are for internal use only.
• They’re generated much more frequently—often on a quarterly or monthly basis.

If your business ever grows to the point where you need to hire an accountant full-time, most of their time will be taken up by managerial accounting. You’ll be paying them to produce reports that provide regular updates on the company’s financial health and help you interpret those reports.

This is somewhat similar to the work a financial analyst might do, although a financial analyst will also look at past and current trends in the larger economy, not just your business, to inform their recommendations.

Tax accounting

Tax accounting is designed to make sure that you don’t pay more income tax than you are legally required to by the IRS. An example of this is when your accountant provides you with recommendations for how to get the most out of your tax return.

Tax accounting is regulated by the Internal Revenue Service (IRS), and the IRS legally requires that your tax accounting adhere to the Internal Revenue Code (IRC).

Cost accounting

Whenever you’re trying to figure out how to increase your margin or deciding if raising prices is a good idea, you’re doing cost accounting.

Cost accounting involves analyzing all of the costs associated with producing an output (whether it be a physical product or service) in order to make better decisions about pricing, spending, and inventory.

Cost accounting is often a prerequisite of managerial accounting because managers use cost accounting reports to make better business decisions. It also feeds into financial accounting since costing data is often required when compiling a balance sheet.

Credit accounting

Credit accounting involves analyzing all of a company’s unpaid bills and liabilities to make sure that a company’s cash isn’t constantly tied up in paying for them.

Credit accounting can be one of the most difficult kinds of accounting to do well, in part because it’s a difficult subject to be critical about. Talking about debts can be a sensitive, but necessary, conversation.

Why accounting matters for your small business

Accounting helps you plan for growth.

Every great journey begins with a roadmap. When you’re planning your company’s growth, it’s essential to set goals. What should your profits look like one year from now? How about in five years?

Keeping up with your accounting helps you stay on top of your business finances. That information is essential to assess how quickly your business is developing and guide future decision making. Without accurate reporting, you won’t have the full financial picture.

Has your cost of goods sold increased? Are margins thinner? Are your growth goals reasonable? Without financial statements, you won’t have an objective answer.

Accounting is essential for securing a loan

Up-to-date financial statements are essential if you want to fund your small business with a loan.

For instance, suppose you want to apply for a Small Business Association (SBA) loan through one of the big banks. You’ll need to provide, on average, three years of financial statements, plus a one-year cash flow projection . It’s virtually impossible to deliver any of these if you don’t have an accounting system in place.

Suggested reading: What to Prepare When Applying for a Business Loan

You need accounting to attract investors or sell your business

You may not be planning to court investors or sell your business right now, but it’s a good idea to leave your options open. And the best way to do that is to put a proper accounting system in place now.

Potential investors, stakeholders, or buyers will expect accounting records vetted by a CPA (Certified Public Accountant) that prove your business is profitable and on track for growth.

Accounting helps you get paid

When a customer owes you money, it appears as Accounts Receivable (AR) on your balance sheet , which is generated automatically by your accounting software or manually by you or your accountant.

The balance sheet tells you how much of your AR you’ve already pocketed during the month and how much is still outstanding.

By referring to your balance sheet, you can track how effectively you’re collecting payment. Then you can put in place processes—like harder payment deadlines or better follow-up with clients—to make sure you get your hands on the money you’ve earned when you need it.

Accounting helps you stay on top of your debts

If your business owes debts to a variety of sources, like credit cards, loans, and accounts payable, you’ll have to jump into multiple accounts to check what you’re left owing.

The balance sheet shows everything you owe in one place. It also shows all your bank account balances so you can reference both at the same time. It’s the perfect report to review to make sure you have the cash available to tend to your debts and plan future payments.

Accounting keeps you out of jail (or at least saves you from fines)

As your business grows, it can be difficult to keep track of all your tax information reporting obligations. What’s more, if there are mistakes in your financial reports, you run the risk of misreporting your income. Either mistake could land you in hot water with the IRS and other regulators.

Solid accounting gives you complete, accurate financial records , which reduces your risk of breaking tax laws and the chance of an audit . And, when you have an accountant filing your taxes for you, you can be sure they’ll be done accurately and on time.

Accounting helps you pay the right amount of taxes (and not a dollar more)

If you don’t pay your tax bill in full, the IRS will fine you . But they won’t give you a gold star for paying too much.

You can tell you’re paying too much in taxes if your business consistently receives large tax refunds.

Remember: a tax refund isn’t free cash from the IRS. It’s money you’ve overpaid the government that you could’ve used to invest in your business instead.

Refunds are often the result of miscalculated quarterly estimated tax payments . To calculate quarterly estimated tax payments accurately, you need to predict your income. It’s almost impossible to do so without reliable financial records produced through accurate accounting.

Suggested reading: The Top 19 Self-Employment Tax Deductions

What an accountant does

An accountant does more than just year-end tax preparation. A skilled CPA will save you time by communicating your company’s financial state to you in clear language, while anticipating your financial needs.

Accounting professionals like CPAs or tax advisors can also provide you with knowledge and insight that are simply inaccessible to non-accountants. These experts can offer guidance on tax deductions you didn’t know you qualified for, tax rules you didn’t know you were breaking, and best practices picked up while working for other companies in your industry.

If those are tips your business can benefit from right now, it might be time to hire an accountant .

Suggested reading: How to Find an Accountant

Accounting solutions

Small business accounting software has made big advancements as more people take the entrepreneurial path.

The self-service software you use is now almost equal to the accounting software used in firms all over the world. There are now a wide array of options available—which one is best for you depends on your business’s accounting needs.

Freshbooks offers integrated invoicing that makes it simple to manage your accounts receivable and your accounting in one place. Automated bank reconciliation will import all transactions from your business bank accounts, but you will have to review and categorize each one. Their time-tracking functionality also makes it easy for freelancers who bill by the hour. Freshbooks is a good fit for someone generating a lot of invoices with a low number of transactions.

Intuit makes both Quickbooks and a payroll processor, and allows you to bundle both for one monthly cost. The payroll service automates payroll taxes, checks, and all year-end forms, but the accounting platform is mostly manual. While the tool is powerful and can help a skilled user navigate multiple aspects of running a business, it takes a good amount of know-how to get the most out of it.

If you prefer a completely hands-off approach to bookkeeping and accounting, Bench might be right for you. Connect your business bank accounts to have transactions automatically imported, categorized, and reviewed by your personal bookkeeper.

Communication is quick and reliable—the Bench platform allows you to send messages straight to your bookkeeper or set up a call to go over any financial questions that might come up. Our premium package even includes tax filing, which makes all accounting tasks completely automated. Learn more about how Bench can help .

Related Posts

How to Calculate Gross Income for the PPP

On February 22, the PPP changed so the self-employed can apply using gross income. But what does that mean for your PPP loan amount? Here's our guide on how to calculate gross income for the PPP.

Owner’s Draw vs. Salary: How to Pay Yourself

How do you pay yourself when you're the boss?

What Are Assets, Liabilities, and Equity?

A simple guide to some common accounting terms, and why they matter.

Join over 140,000 fellow entrepreneurs who receive expert advice for their small business finances

Get a regular dose of educational guides and resources curated from the experts at Bench to help you confidently make the right decisions to grow your business. No spam. Unsubscribe at any time.

How to create an accounting and tax services business plan

Table of Contents

Market research

Online vs traditional accounting, decide on your services, identify a target market, financial planning, save time on manual admin.

Putting together a business plan is hugely important if you’re trying to set up a new business. It provides a guideline for how your company should develop and operate in the future. If your business idea centres around providing accounting and tax services, you’ll particularly benefit from a solid business plan due to the complicated nature of accounting businesses.

This article will show you how to create an accounting and tax services business plan. We’ll cover a variety of important topics that you should cover in your plan, including:

A key part of writing a business plan is research and preparation. Without knowing a lot about the industry that your business will operate in, you’ll struggle with running your business effectively.

Market research is the process of learning more about the market your business will exist in. This means finding out information about your customers and their needs, as well as your competitors’ services. You need to know how to stand out amongst the crowd, whether it’s through unique selling points or impactful marketing.

Those offering accounting and tax services usually have an advantage here. Since accounting is an advanced subject and requires years of study to practice effectively, there tend to be few competitors in the field. That said, accountants in large urban areas might still have to deal with the strong competition due to the higher population.

In these cases, a good idea is to focus your market research on your competitors’ services. Once you know more, you can decide if you should start offering similar services or if you should direct your efforts elsewhere. Additional training may be required if you choose to offer a new service to attract customers. 

During market research, consider if you should offer traditional accounting services or if you should operate solely online. Online accounting is a relatively new service that differs from traditional accounting in a few ways.

A traditional accountant will usually need to meet with clients and speak face-to-face about their financial status. Clients will also need to hand over their financial information, which means delivering physical documents to you or emailing over digital versions.

An online accountant will conduct the entire relationship between themselves and the client over the internet. You may have the opportunity to speak with a client on the phone or in a videoconference, but much of the contact you have with your client will be via email or other messaging services. There is rarely (if ever) an opportunity to meet face-to-face.

Online accountants will also often have a software tool that makes uploading and transferring data easier. During your market research, try to find out if you’ll have more potential clients operating online and if you need any software or technology to do so. 

When you initially set up an accountancy practice , you’ll need to figure out what services you’ll actually be providing to your clients. Focusing on accounting and tax services is a good start, as business owners who need help filing a Self-Assessment tax return or want to reduce their tax bill will be a good source of income. 

‘Accounting services’ is a fairly general term though, so you may want to consider specialising further so that you can avoid competition. For instance, if you’re particularly knowledgeable about audits, you could help businesses prepare for them. Alternatively, you could use your accounting skills to provide risk assessments for companies expanding or diversifying their operations.

A target market is a specific group of customers that you think will be interested in your services. While deciding on the accounting services you’ll offer, keep a potential target market in mind. You might choose to specialise in a particular industry instead of offering a specific service.

For example: if you know a lot about small businesses and have a good understanding of how their finances work, consider only offering accounting and tax services for small businesses. You could specialise in even further than this: you might only do bookkeeping to retail firms or contractors. 

Like any business, you’ll need money to continue operating and serving clients. As such, you should dedicate a large section of your business plan to financial planning . 

This section will include things like the amount you’re going to spend on setting up your business and how much you’ll need to charge for your accounting and tax services. It’s a good idea to also list how you’ll budget for the different departments of your business. For instance, you’ll need to plan out how much you’ll spend on marketing .

This is standard planning that any company will need to do, but there are a few expenses that an accountant would need to explicitly plan for. Training is a big one: financial law changes frequently, and you’ll need to stay up-to-date if you’re going to provide an adequate level of service. This training may cost money, or you may need to budget for the time you’ll spend studying instead of helping clients. 

Another important expense for accountants is insurance. Professional indemnity insurance covers mistakes such as professional negligence, unintentional copyright or confidentiality breaches, lost documents or data, and defamation. Accountants deal with these kinds of issues frequently (particularly lost documents and professional negligence), so remember to plan for how you’ll afford these kinds of insurance. 

While you complete your financial planning, you might find that bookkeeping for your own business will take up a large portion of your time. 

You can save yourself time on manual admin and help your clients keep organised records with Countingup’s free accounting software . It is designed specifically for accountants working with smaller business structures. Practice clients get access to an exclusively great value business current account that takes the strain out of essential bookkeeping.

If you’re looking to receive structured client data in real-time, without continually chasing for boxes of receipts, you’ll find Countingup a breath of fresh air as a fully MTD compatible software that frees up your time to focus on running your business.

Discover more about the advantages of Countingup here .

• Counting Up on Facebook
• Counting Up on Twitter
• Counting Up on LinkedIn

Related Resources

How to become a self-employed bookkeeper in the uk.

If you enjoy organising, business finance and having control over how and when

How to become a self-employed accountant

Becoming a self-employed accountant gives you the freedom about when and how you

Social media marketing tips for accountants

When running your own accounting firm, marketing is essential to finding clients. With

Why accountants should offer financial education

As an accountant, you help your clients understand their finances and file taxes.

How to close the accountancy skills gap

To prepare your accountancy practice for the long term, you may want to

How can accountants achieve wellbeing at work?

Running an accounting firm can be rewarding. But acting as your own boss

How can accountants survive tax return season

As an accountant, you may worry about how you’ll handle the Self Assessment

Marketing tips for accounting firms in 2022

If you want your accounting firm to be seen in 2022, then it’s

Common challenges in the accounting profession – and how to overcome them

When you run an accounting firm, chances are you’ll encounter some challenges that

Firing a client as an accountant

It may seem that as an accountant, the more clients you have, the

How to find the best accounting software for tech startups

Situated along the upward slope of the digital transformation S-curve, tech companies bring

How to improve your accounting firm’s website

A strong business website is essential to any accounting firm. Today, 87% of

• Accounts Content Our Accounting services View Services Annual Accounts Bookkeeping Business Plan Financial Forecasting Online Accounting Business Valuations Buying a Business Selling a Business Business Rescue Management Accounts Accounting Articles Content View articles
• Legal Content Our Legal Services View Services Business Purchase Business Sale Commercial Leases Employment Contracts Funding Agreements Due Diligence Service and Supplier Agreements Company Formation Company Secretarial Services Share Option Schemes Share Structure Trademarks and Intellectual Property Writing Terms and Conditions Shareholders Agreements Legal Articles Content View articles
• Tax Content Our Tax Services View Services Capital Gains Tax Corporation Tax EIS Exit Planning Inheritance Tax Research and Development Self Assessment VAT Returns Tax Articles Content View articles
• Payroll Content Our Payroll Services View All PAYE Registration Salary Payments Payrolling Benefits Payroll Portal Pensions
• HR Content Our HR Services View all HR Training Employee Wellbeing HR Consultancy Employment Contracts Employee Handbook HR Helpline HR Policies Content View articles

Need to talk Tax?

Help with accounts, expert legal advice.

• About Content Who we are Find out All About Us How We Help Jobs Who We Help Entrepreneur’s Club Our Experts Content Our News

Buying a Small Business in the UK

How to Prepare Your Business for Sale

What are the financing options for buying a...

Sole Trader Tax and Ways to Reduce It

Benefits in Kind Tax: A Guide for Employees...

The Ultimate Guide to Company Car Tax in...

Human Resources Mega Guide

Attracting Talent: Our Top Five Tips

How to Deal with Difficult Staff

Payroll Jargon Glossary by Accounts and Legal

Payroll in the UK: A Complete Guide

The Complete Guide to Buying a Business

Meet the Team – Sam

Meet Hannah

#IWD2024 at Accounts and Legal

Business Plan

You really can achieve your personal and business goals by getting a bulletproof plan in place.

Whatever stage of business you’re at, it makes sense to get all your ducks in a row with a solid business plan.

How we help

Accountants , corporate finance pros , lawyers , and tax specialists all under one roof. What more could you want?

If you’re just formed your company , laying out the foundations with a business plan couldn’t be more important…

If you’re growing your business it’ll help work out where to go next through scenario planning – whether it’s opening a new office or hiring more staff…

Either way, a business needs a plan no matter what stage you’re at, and guess what, we can help.

Why do I need a plan?

Get a sense of direction for your business so you know what step to take next.

Help make important decisions and prioritise the important stuff

Outline any strengths and weaknesses or potential risks that you can react to before they become a problem

Secure funding from outside investors by proving your  business is a solid investment

Be held accountable along the journey to make sure you’re hitting your targets.

Do I really need Quarterly Catch-Ups?

Let's face it, a lot of business owners are quite happy to only see their accountant once year.

For some, the thought of a quarterly catch-up seems like unnecessary work. However there’s method to our madness. We like to become an extension of our client’s business, holding them accountable, offering advice and helping them achieve their dreams.

We can only do that if we speak to our clients regularly, checking in every quarter to really see what’s going on. The beauty of using Xero and having live data means you can respond to things as they happen. Without quarterly catch-ups, you’re often reacting after the horse has bolted.

Quarterly catch-ups let us do more than your traditional accountant , they let us be a genuine lifeline to your business and not just a necessary evil. It’s something we’re super passionate about, and rest assured, there is another way!

Why do we only use Xero?

Xero to Hero.

Yes, it’s fair to say we love Xero . Our MD Stuart Hurst has practically tattooed the logo onto himself. But why Xero? Why not any of the other accounting software out there?

In short, Xero speaks the language of business owners. There’s no industry jargon, it’s easy to use and is specifically aimed at business owners rather than accountants .

So if you haven’t used Xero before, don’t fret. After a bit of training with our onboarding team, you’ll be a master in no time. We pride ourselves in being one of the best Xero Advisors in the country. All of our staff are Xero certified and Stuart Hurst, former Xero MVP now sits on the Xero Advisory Board.

For us, it’s the obvious choice.

What is Cloud Accounting?

What is the Cloud and why does it matter?

The Cloud is the collective name for data servers that keep your data safe and allow you to access your business information anywhere. What that means is you can access your data from any computer, phone or tablet as long as you have a connection to the internet.

So Online Accounting allows you to move your financial data to the Cloud and means you can have 24/7 access to your numbers wherever you are. The difference between Cloud Accounting and traditional software is that the data is stored in the Cloud rather than on one specific computer, which means you are not solely reliant on the main desktop where your information is saved.

Know what you need ? Get a quote.

Blowing our own trumpet, jonas kibrick, nikki dingle, fleurette mulcachy, susie batista.

I’ve been with Accounts and Legal for just under a year and it’s true to say they’ve helped my business in a huge way. I was recommended them by my business coach which really says a...

Free Advice for Tyre Kickers

Setting up a public limited company – Advantages...

How Do Management Buyouts Work?

Exit Planning: A Guide for Business Owners

• Sample Business Plans

Accounting Firm Business Plan

If you are planning to start a new accounting firm, the first thing you will need is a business plan. Use our sample accounting firm business plan created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new accounting firm, spend as much time as you can reading through some examples of  service-related business plans .

Reading sample business plans will give you a good idea of your aim. It will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample accounting firm business plan for you to get a good idea about how a perfect business plan should look and what details you will need to include in your stunning business plan.

Accounting Firm Business Plan Outline

This is the standard accounting firm business plan outline which will cover all important sections that you should include in your business plan.

• Product and Services
• Vision Statement
• Mission Statement
• Business Structure
• Chief Executive Officer
• Accounting and Tax Consultants
• Admin and HR Manager
• Marketing and Sales Executive
• Client Service Executive / Front Desk Officer
• SWOT Analysis
• Market Trends
• Target Market
• Competitive Advantage
• Sources of Income
• No. of Clients v/s Revenue Chart
• Payment Options
• Publicity and Advertising Strategy
• Financial Projections and Costing
• Generating Funds/Startup Capital
• Sustainability and Expansion Strategy

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

After getting started with upmetrics , you can copy this sample business plan into your business plan and modify the required information and download your accounting firm business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

Download a sample accounting firm business plan

Need help writing your business plan from scratch? Here you go;  download our free accounting firm business plan pdf  to start.

It’s a modern business plan template specifically designed for your accounting firm business. Use the example business plan as a guide for writing your own.

Related Posts

Bookkeeping Business Plan

Counseling Private Practice Business Plan

Common Business Plan Mistakes To Avoid

Top Business Planning Tools

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Accounting Company Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Financial Service Industry » Accounting, Bookkeeping and Tax Preparation

Are you about starting an accounting firm? If YES, here is a complete sample accounting firm business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting an accounting firm. We also took it further by analyzing and drafting a sample accounting firm marketing plan template backed up by actionable guerrilla marketing ideas for accounting firms. So let’s proceed to the business planning section.

Have you ever dreamt of becoming your own boss? Did you by chance study Accountancy and are finding it difficult to get your ideal job? You don’t need to worry because your dream of becoming your own boss and still work as an accountant can be fulfilled with little or no start-up capital.

In case you didn’t know, there are loads of small businesses, mom and pop businesses, amongst a few without the faintest idea of any accounting skills. These businesses struggle with their books and accounting concerns a lot.

Research shows that one of the reasons why many small businesses remain small and sometimes close shop is not because they don’t have clients or capital to run the business but because they fail to keep their books properly. If you are an accountant, then you can leverage on this read to start your own accounting services firm.

You can be rest assured that your services would always be in demand not only by small businesses that can’t afford to hire a full-time accountant but also medium scale and big corporation especially for auditing purpose and other accounting consulting services.

They know that it would save them cost and the good thing is that you can handle up to 20 clients per time depending on how organized and hardworking you are.

Just like most business, the accounting services industry is pretty open for as many people that are interested in the industry as long as you have what it takes to run an accounting services firm.

Even if you don’t have the finance and other requirements for starting a standard accounting services firm, you can come into the industry by starting – out as a small accounting firm servicing mom and pop businesses in your neighborhood.

If you have decided to start an accounting services firm, then you must make sure that you carry out thorough feasibility studies and also market survey.

This will enable you properly locate the business in a community or city with the right demography; a location that can readily accept your products. Business plan is yet another very important business document that you should not take for granted in the bid to launching your own business.

Below is a sample accounting services firm business plan template that will help you successfully launch your own business;

A Sample Accounting Firm Business Plan Template

1. industry overview.

Firms in the Accounting Services industry are certified to audit the accounting records of public and private organizations and to demonstrate compliance to generally accept accounting best practices in the united states and perhaps in the world.

Certified public accountants (CPAs), included in this industry, provide a variety of accounting services, including auditing accounting records, designing accounting systems, preparing financial statements, developing budgets and providing advice on matters related to accounting.

Accounting services firms are known to offer a wide array of services, which includes audit and assurance services, tax preparation and compliance work, consulting assistance, restructuring and other accounting-related services.

Over the last half – a – decade, the Accounting Services industry has recovered from a post – recessionary decline in demand caused by a falling number of businesses in the United States, weak private investment and shrinking corporate budgets amongst others.

Nevertheless, the revenue generated in this industry has been on the rise since 2012, sustained by economic growth, rising equity markets and of course a growing number of new businesses. The Accounting Services industry has loads of small business operators servicing a wide range of clients ranging from start – ups to well established businesses.

The Accounting Services industry is indeed in a mature stage of its growth. The industry is characterized by growth in line with the overall outlook of the economy, consolidation from the largest players in the industry and wholehearted market acceptance of industry products and services.

The accounting services line of business will continue to be in high demand by business establishment in the United States, most especially as the number of businesses and employees increases. Corporate organizations are also expected to continue to outsource their auditing functions so as to focus their attention on their core area of operations.

The Accounting Services industry is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, France, Italy, Nigeria, South Africa Japan, China, Germany, and Canada et al.

Statistics has it that in the United States of America alone, there are about 92,777 registered and licensed ( big, medium scale and small ) Accounting Services firm scattered all across the United States responsible for employing about 523,330 people and the industry rakes in a whooping sum of $97 billion annually.

The industry is projected to enjoy 4.4 percent annual growth within 2011 and 2016. The establishments with the lion share of the available market in this industry are DTT, EY, KPMG and PWC. These brands are known all over the world.

A recent report released by IBISWORLD shows that the geographic distribution of establishments in the Accounting Services industry is highly correlated with the overall population distribution in the United States. The report further stated that accounting service providers are predominantly small businesses that focus on serving local and regional markets.

Therefore, an increase in the number of individuals that require personal accounting services and businesses that need audit and tax services boosts the need for industry operators.

One thing is certain about starting an accounting services business -if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to secure clients because there are always mom and pop shops, start – ups and even corporate organization who would want to hire your services.

Lastly, with accounting services business, you can afford to partner with other smaller firms that are into financial related services. You can partner with tax consulting firm, you can partner with auditing firms and you can partner with human resource consulting firms et al.

The bottom line is that if you have a robust network and you are well positioned, you can indeed maximize profits with your accounting services firm.

2. Executive Summary

Rowland Pence& Co® Financial Consulting, LLC is a registered and licensed financial consulting firm with biased in accounting services and will be based in New York City – New York.

The company will handle all aspect of accounting related services; services such as auditing accounting records, designing accounting systems, preparing financial statements, developing budgets, tax preparation and compliance work, consulting assistance, restructuring and providing advice on matters related to accounting.

We are aware that to run an all – round and standard accounting services firm can be demanding which is why we are well trained, certified and equipped to perform excellently well.

Rowland Pence & Co® Financial Consulting, LLC is a client – focused and result driven accounting services firm that provides broad- based services at an affordable fee that won’t in any way put a hole in the pocket of our clients.  We will offer a standard and professional accounting services to all to our individual clients, and corporate clients at local, state, national, and international level.

We will ensure that we work hard to meet and surpass our clients’ expectations whenever they hire our services. At Rowland Pence & Co® Financial Consulting, LLC, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics.

We will ensure that we hire professionals who are well experienced in the financial consulting services industry with bias in accounting, taxation, bookkeeping and payroll administration.

Rowland Pence & Co® Financial Consulting, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position the business to become one of the leading brands in the accounting services industry in the whole of New York City, and also to be amongst the top 20 accounting services firms in the United States of America within the first 10 years of operations.

This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and feasibility studies and we are enthusiastic and confident that New York City is the right place to launch our accounting services business before sourcing for clients from other cities in the United States of America.

Rowland Pence & Co® Financial Consulting, LLC is founded by Rowland Pence and Stanford Darlington, his business partner for many years. The organization will be managed by both of them since they have adequate working experience to manage such business.

Rowland Pence has well over 10 years of experience working at various capacities within the financial consulting services industry in the United States of America.

He graduated from both University of California – Berkley with a Degree in Accounting, and University of Harvard (MSc.) and he is a chartered account. Stanford Darlington has ample experience in the area of tax consulting and financial auditing.

3. Our Products and Services

Rowland Pence & Co® Financial Consulting, LLC is going to offer varieties of services within the scope of the financial consulting services industry in the United States of America. Our intention of starting our accounting services firm is to work with both smaller organizations (start – ups and mom and pop shops) and also well – established corporate organizations who would want to outsource the accounting concerns.

We are well prepared to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals, aim and ambition. Our business offerings are listed below;

• Providing accounting advice to corporate clients
• Providing accounting advice to individuals and small businesses
• Accounts preparation
• Financial auditing services
• Financial statement review services
• Providing other financial assurance services
• General accounting services
• Tax planning and consulting services
• Individual tax preparation and representative services
• Corporate tax preparation and representative services
• Providing other financial consulting and advisory related services such as designing accounting systems, preparing financial statements, developing budgets, tax preparation and compliance work, consulting assistance, restructuring and providing advice on matters related to accounting.

4. Our Mission and Vision Statement

• Our vision is to build an accounting service firm brand that will become the number one choice for both smaller businesses and corporate clients in the whole of New York City – New York. Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional, reliable and trusted accounting services that assist start – ups, corporate organization and non-profit organizations in handling their accounting cum financial related concern. We will position the business to become one of the leading brands in the accounting services line of business in the whole of New York City, and also to be amongst the top 20 accounting services firms in the United States of America within the first 10 years of operations.

Our Business Structure

Normally we would have settled for two or three staff members, but as part of our plan to build a standard accounting services firm in New York City – New York, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent, honest and hardworking employees to occupy all the available positions in our firm.

The picture of the kind of accounting services firm we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around New York City – New York.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer

Accounting and Tax Consultants

Admin and HR Manager

Marketing and Sales Executive

• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for providing accounting advice to corporate clients
• Provides accounting advice to individuals and small businesses
• Responsible for handling accounts preparation
• Responsible for handling financial auditing services
• Responsible for handling financial statement review services
• Handles other financial assurance services and general accounting services
• Responsible for handling tax planning and consulting services, individual tax preparation and representative services and corporate tax preparation and representative services
• Other services
• Responsible for handling other financial consulting and advisory related services such as designing accounting systems, preparing financial statements, developing budgets, tax preparation and compliance work, consulting assistance, restructuring and providing advice on matters related to accounting.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of relevant projects.
• Writes winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• creates reports from the information concerning the financial transactions recorded by the bookkeeper
• Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the firm
• Serves as internal auditor for the firm

Client Service Executive / Front Desk Officer

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels / documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned

6. SWOT Analysis

Rowland Pence & Co® Financial Consulting, LLC engaged the services of a core professional in the area of business consulting and structuring to assist the firm in building a well – structured accounting services firm that can favorably compete in the highly competitive financial consulting services industry.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rowland Pence & Co® Financial Consulting, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rowland Pence & Co® Financial Consulting, LLC;

Our core strength lies in the power of our team; our workforce. We have a team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to details and to deliver excellent jobs. We are well positioned and we know we will attract loads of clients from the first day we open our door for business.

As a new accounting services firm, it might take some time for our organization to break into the market and gain acceptance especially from corporate clients in the already saturated financial consulting services industry; that is perhaps our major weakness. So also, we may not have the required cash to give our business the kind of publicity we would have loved to.

• Opportunities:

The opportunities in the financial consulting services industry is massive considering the number of mom and pop businesses, start – ups and of course corporate organizations who can’t afford to do without the services of accounting service providers. As a standard and well – positioned accounting service provider, we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as an accounting service firm operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing / spending power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The financial consulting services industry is indeed a very large industry and of course it is one industry that works for businesses across different industries. If you are conversant with the trend in the financial consulting services industry, you will agree that loads of mom and pops, businesses, and start – up ventures that do not have the capacity to hire chattered accountants to handle their accounting tax concerns would naturally hire the services of accounting services providers who would usually charge them service charge.

Relatively, it is cheaper and less stressful to hire the services of accounting service providers as against employing a qualified accountant especially when you run a small business.

The truth is that, it is common to find even bigger firms contracting their accounting, tax and auditing concerns to competent financial / auditing firms because it is cost effective to do so. Another notable trend in the financial consulting services industry is that in the last five years, the industry has performed impressively as a large reduction in unemployment boosted the revenue generated in the industry.

So also, the financial consulting services industry has benefited from the advancement of online and computer payroll and accounting services, with new cloud-based offerings providing a new revenue stream for operators, and attracting new customers. Going forward, increasing product penetration and of course an expanding customer base is expected to drive growth in the industry.

8. Our Target Market

The demographic and psychographics composition of those who need the services of accounting services providers cuts across both small businesses and large corporations.

Rowland Pence & Co® Financial Consulting, LLC will initially serve small to medium sized business, from new ventures to well established businesses and individual clients, but that does not in any way stop us from growing to be able to compete with the leading accounting service firms in the United States.

As a standard and licensed accounting service firm, Rowland Pence & Co® Financial Consulting, LLC offers a wide range of financial consulting services hence we are well trained and equipped to services a wide range of clientele base.

Our target market cuts across businesses of different sizes and industries. We are coming into the industry with a business concept that will enable us work with the small businesses and bigger corporations in and around New York City – New York and other cities in the United States of America.

Below is a list of the businesses and organizations that we have specifically design our products and services for;

• Mom and Pop Businesses
• Blue Chips Companies
• Corporate Organizations
• Religious Organizations (Pilgrimage journeys et al)
• Political Parties / Politicians
• Hotels and Restaurants
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Sport Organizations
• Entrepreneurs and Start – Ups

Our competitive advantage

The level of competitions in the financial consulting services industry depends largely on the location of the business and of course the niche of your financial consulting services. If you can successfully create a unique brand identity for your accounting services firm or carve out a unique market, you are likely going to experience less competition.

For instance, if you are one of the few accounting services firms in your locations that also offer tax consulting and bookkeeping and payroll services you are likely going to have a competitive advantage over your competitors.

Although the competition in the accounting services industry is not just within same service providers but also other financial consulting related service providers in the financial consulting services industry. For example, it is now easier for a tax consulting firm to also handle accounting services and bookkeeping and payroll services for its clients.

We are quite aware that to be highly competitive in the financial consulting services industry means that we should be able to deliver consistent quality service, our clients should be able to experience remarkable difference cum improvement and we should be able to meet the expectations of clients.

Rowland Pence & Co® Financial Consulting, LLC might be a new entrant into the financial consulting services industry in the United States of America, but the management staffs and owners of the business are considered gurus. They are people who are core professionals and licensed and highly qualified and chattered accountants in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups accounting service firms) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Rowland Pence & Co® Financial Consulting, LLC is established with the aim of maximizing profits in the financial consulting industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis and sign ‘retainer – ship’ with most of our clients.

Rowland Pence & Co® Financial Consulting, LLC will generate income by offering the following financial consulting services for start – ups, NGOs and for corporate organizations;

10. Sales Forecast

One thing is certain, there would always be mom and pop shops, start – ups, NGOs and corporate organizations who would need the services of professional accounting services firms.

We are well positioned to take on the available market in New York City and other key cities in the United States of America and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond New York City to other cities in Nevada and other states in the U.S.

We have been able to critically examine the financial consulting market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in New York City – New York.

Below are the sales projections for Rowland Pence & Co® Financial Consulting, LLC, it is based on the location of our business and the wide range of financial consulting services that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $950,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competitions amongst accounting service firms and other related financial consulting service providers in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard accounting service firm that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our accounting consulting firm to become one of the top 20 accounting services firms in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the New York City but also in other cities in the United States of America.

Rowland Pence & Co® Financial Consulting, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to corporate organizations, schools, Businesses, Non-Profit Organizations and key stake holders in New York City and other cities in New York.
• Promptness in bidding for financial consulting contracts from the government, religious organizations and other cooperate organizations
• Advertise our business in relevant financial and business related magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages’ ads (local directories)
• Attend relevant international and local finance and business expos, seminars, and business fairs et al
• Create different packages for different category of clients (start – ups and established corporate organizations) in order to work with their budgets and still deliver quality services to them
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients
• Join local chambers of commerce and industry with the aim of networking and marketing our services.

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the financial consulting services industry by storm which is why we have made provisions for effective publicity and advertisement of our accounting services firm.

Below are the platforms we intend to leverage on to promote and advertise Rowland Pence & Co® Financial Consulting, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around New York City – New York
• Engage in road show from time to time to create awareness of our business
• Distribute our fliers and handbills in target areas
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

Hourly billing for financial consulting services is a long – time tradition in the industry.  However, for some types of financial consultancy services, flat fees make more sense because they allow clients to better predict consultancy costs.  As a result of this, Rowland Pence & Co® Financial Consulting, LLC will charge our clients a flat fee for many basic services such as accounting services and business advisory services and tax consulting et al.

At Rowland Pence & Co® Financial Consulting, LLC we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises.

We are aware that there are some clients that would need regular access to financial consultancy and advisory services and assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

The payment policy adopted by Rowland Pence & Co® Financial Consulting, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Rowland Pence & Co® Financial Consulting, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for services rendered.

13. Startup Expenditure (Budget)

Starting an accounting services firm can be cost effective; this is so because on the average, you are not expected to acquire expensive machines and equipment.

Basically, what you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, the amount to purchase the required software applications, the amount needed to pay bills, promote the business and obtain the appropriate business license and certifications.

This is the financial projection and costing for starting Rowland Pence & Co® Financial Consulting, LLC;

• The total fee for incorporating the business in the United States of America – $750.
• The budget for basic insurance policy covers, permits and business license – $2,500
• The Amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000.
• The cost for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $5,000
• The cost for purchase of the required software applications (CRM software, Accounting and Bookkeeping software and Payroll software et al) – $10,500
• The Cost of Launching our official Website – $600
• Budget for paying at least three employees for 3 months plus utility bills – $10,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous: $1,000

Going by the report from the market research and feasibility studies conducted, we will need over one hundred and fifty thousand ( 150,000 ) U.S. dollars to successfully set – up a medium scale but standard accounting services firm in the United States of America.

Generating Funds / Startup Capital for Rowland Pence & Co® Financial Consulting, LLC

Rowland Pence & Co® Financial Consulting, LLC is a business that will be owned and managed by Rowland Pence and his business partner Stanford Darlington. They are the sole financial of the firm, but may likely welcome partners later which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rowland Pence & Co® Financial Consulting, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our financial consulting services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Rowland Pence & Co® Financial Consulting, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Applications for loan from our Bankers: In Progress
• Securing a standard office facility in a business district in New York City (Renovation inclusive): Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the industry: In Progress

Related Posts:

• Bookkeeping Business Plan [Sample Template]
• Tax Preparation Business Plan [Sample Template]
• Mobile Money Transfer Agency Business Plan [Sample Template]
• Investment Bank Business Plan [Sample Template]
• How Much Money Do Self Employed Tax Preparers Make Yearly?

• Search Search Please fill out this field.
• Degrees & Certifications

Accounting vs. Law: What’s the Difference?

Accounting and the law are both professions that attract many college students. Each field offers strong income potential, upward mobility, and a variety of career paths within the profession.

Accountants and attorneys can find positions in the public sector (a federal government agency, state, or municipality) and the private sector (businesses and nonprofits). Within private practice, there are two basic types of employment environments: “external”—at a firm, composed of other accounting or legal professionals, that services a variety of outside clients, and “internal”—at a particular company or organization. Accountants and lawyers can work independently as well.

While both types of professionals can deal with business matters for companies and individuals, they specialize in different things: attorneys with points of law and legal procedures; accountants with numbers, tax regulations and codes. Both fields require additional, specialized study beyond a general college degree, and the passing of an exam to receive a state license to practice (not mandated for all accountants, though strongly recommended).

An accounting career generally has less extensive educational requirements. On the other hand, the law tends to pay better.

Key Takeaways

• Accounting and the law are both fields in which professionals can work either at a firm of fellow professionals, serving various clients, or “in-house” at a single company or organization.
• Both professions require specialized study and offer specialized degrees, but a career in accounting has fewer rigid educational requirements than a career in law.
• Becoming a lawyer requires you to pass a state-sanctioned bar exam, which gives you the license to practice legally.
• Most, but not all, accounting jobs require you to be a certified public accountant (CPA), earned by passing a state-sanctioned exam.
• On average, lawyers make more money than accountants, particularly right out of school.

An accountant can work for firms that do accounting and auditing work for various external clients; these are known as public accounting firms (not to be confused with public service—that is, government or civil service). Or they can work in-house, overseeing the books and financial records as part of the staff for an individual public corporation or a smaller, private company . They can also prepare tax returns for individuals and businesses or work for the government.

Accountants must be skilled at working with figures. The career is often stigmatized as being boring and is a haven for math wonks and number crunchers, but many accounting duties require strong people skills and diplomacy. Public accountants spend the majority of their workweeks at various third-party client offices. These professionals must be capable of assimilating into diverse corporate cultures.

You can get an accounting job with a bachelor’s degree or even less, but the “Big Four” accounting firms (Deloitte, Ernst & Young, KPMG, and PricewaterhouseCoopers) want one. In addition, they want either certified public accountants (CPAs) or candidates who are eligible to sit for the CPA exam .

The “ Big Four ” is the nickname used to refer collectively to the four largest accounting firms in the U.S. Aside from auditing services, the Big Four offer tax law, strategy and management consulting , valuation, market research, assurance, and legal advisory services.

Becoming a CPA

Many states or jurisdictions now require 150 semester hours of education to obtain the CPA license—even to sit for the exam. Colleges and universities in these states/jurisdictions determine the curriculum for pre-licensure education of CPAs; it typically features a good balance of accounting, business, and general education.

Many colleges and universities offer bachelor’s and master’s degree programs in accounting. To obtain 150 semester hours of education, students do not necessarily have to get a master’s degree. They can meet the requirement at the undergraduate level or get a bachelor’s degree and take some courses at the graduate level. Some colleges offer streamlined Master of Accountancy programs that allow you to bypass a bachelor’s degree and receive the necessary credits for CPA eligibility in a minimum of four years.

Law school graduates are flush with options as well. Many young attorneys prefer to go into a private law firm, where they can specialize in fields such as criminal defense, labor law, and international law. Others go the in-house route, serving as corporate counsel within a particular company—especially if they think that they would like to transition into business management. And some work for the government or for nonprofit organizations.

Becoming a lawyer requires a bachelor’s degree, plus a Juris Doctor (J.D.) degree from a law school—seven years of full-time study in all. To practice law legally, attorneys must also pass the bar exam in the state where they want to work, be it for a law firm or a company. In contrast, the CPA designation isn’t required to work in accounting within a company, but it is for a job at a public accounting firm.

Attorneys require a broad base of skills that can depend on the specialty that they enter. Corporate law necessitates long hours, demanding job duties, and a tireless work ethic. Trial lawyers must be eloquent, persuasive, and able to think on their feet. You should have a keen understanding of various cultures and speak multiple languages if you want to practice international law. Tax law and other specialized legal fields may require additional training beyond law school.

Key Differences

On average, lawyers make more money than accountants right out of school. As of August 2024, the average pay for an entry-level accountant is $54,749 per year. Meanwhile, the most recent data from the National Association for Law Placement’s biennial Associate Salary Survey revealed that the median salary for a first-year law associate was $165,000 as of Jan. 1, 2021, up $10,000 (6.5%) from 2019.

Overall, lawyers can expect to earn a median salary of about $145,760, according to 2024 U.S. Bureau of Labor Statistics (BLS) data. Half earn more than that, and half earn less. Comparatively, accountants earn a median salary of just $79,880. Many young accountants and attorneys blaze their own career paths and, as a result, are not confined to the salary ranges of the big firms.

Many accountants and attorneys who go into private practice struggle until they build a client base, but they can be earning a six-figure salary within the first year.

According to the BLS, the number of accounting and auditing jobs is expected to grow 4% from 2022 to 2032—as fast as the average for all occupations. The expected job growth rate for lawyers is 8%.

The biggest problem for the field of law is supply and demand. For decades, a law degree was considered a guaranteed ticket to a high-paying career. As a result, law school enrollment soared, producing a huge number of law school graduates who, at times, have struggled to find job placements. Also, the prestige of the law school that someone attends can have a huge influence on the jobs and salaries that they are offered.

Special Considerations

Big Four accounting firms and corporate law positions require long workdays, few full weekends off, and even less vacation time. The work schedule can lighten as you gain seniority, but the first few years can be difficult. As a result, the burnout rate is high for new associates in both fields.

You can have a career in accounting or law without it taking over your life, but these jobs pay nowhere near the salaries that you can make working for a Big Four accounting firm or a major corporate law firm. Government jobs in these fields offer 40-hour workweeks and excellent benefits but pay significantly lower salaries—especially at the more senior positions.

For example, the median federal government attorney salary in 2023 was $166,030—over $10,000 less than first-year associates at private firms, and far less than the seven figures that full partners typically make.

For accountants, the gap is a little less: The median salary for government service was $79,130. That’s not so bad compared to entry-level jobs at the Big Four, but far less than the six figures that managers pull in and nowhere near the $1 million-plus that partners command.

ZipRecruiter. " Entry Level Accountant Salary ."

National Association for Law Placement. “ Findings on First-Year Salaries From the 2021 Associate Salary Survey .”

American Institute of Certified Public Accountants. “ 150 Hour Requirement for Obtaining a CPA License .”

U.S. Bureau of Labor Statistics. " Lawyers: How to Become One ."

U.S. Bureau of Labor Statistics. “ Lawyers: Summary .”

U.S. Bureau of Labor Statistics. “ Accountants and Auditors: Summary .”

U.S. Bureau of Labor Statistics. " Accountants and Auditors: Pay ."

American Bar Foundation. " Who’s Going to Law School? " Page 1.

PublicLegal. “ Law School Rankings by Median Salary .”

U.S. Bureau of Labor Statistics. " Lawyers: Pay ."

ABA Journal. “ How Much Do Partners Make? The Average at Larger Firms Tops $1M, Survey Finds .”

Management Consulted. “ Big 4 Accounting Firms Salary: Which Pays Most? ”

• Terms of Service
• Editorial Policy
• Privacy Policy

Nordstrom Sued Over 401(k) Plan Fees, Use of Forfeited Assets

By Jacklyn Wille

Nordstrom Inc. mismanages its $3.4 billion 401(k) plan by overpaying for administrative services and using money forfeited by departing employees for its own benefit, five current and former employees alleged in a proposed class lawsuit.

The Nordstrom plan’s annual fees for recordkeeping and managed account services were at least $63 per person over the past few years, when a reasonable fee would have been closer to $22 per person, the workers said. The company’s failure to appropriately monitor these fees or negotiate a better deal cost the plan tens of millions of dollars, according to the complaint, which seeks to ...

Learn more about Bloomberg Law or Log In to keep reading:

Learn about bloomberg law.

AI-powered legal analytics, workflow tools and premium legal & business news.

Already a subscriber?

Log in to keep reading or access research tools.

Financial Cents launches $9 monthly plan

Financial Cents announced a new $9 monthly plan for solo practitioners.

"Solo practitioners are the backbone of the accounting profession, yet they often face significant challenges when it comes to managing their practice effectively," said Shahram Zarshenas, CEO of Financial Cents. "Our solo plan is designed to provide them with the tools they need to manage their workflow efficiently and affordably, so they can focus on delivering exceptional service to their clients."

The solo plan is a less than a quarter the cost of the next most expensive tier, the $39 team plan, and less than six times cheaper than the $59 scale plan. It includes:

• A workflow dashboard that offers a clear overview of tasks and priorities;
• A client portal that offers a secure communication channel for updates, documents and requests with clients;
• Time tracking for billable hours
• A client CRM that centralized client information
• Streamlined collection and management of client information requests;
• File sharing to facilitate secure document exchange; and
• A document management system that centralized storage and facilitates fast retrieval and organization of files.

It lacks the integrated email, QuickBooks integration, AdobeSign e-signature integration, and unlimited tags, client groups and custom fields of the Team Plan. Meanwhile, the Scale Plan has everything the Team Plan has plus 11 other features meant for larger firms. To help solo practitioners experience the benefits firsthand, Financial Cents is offering a 14-day free trial of the solo plan. This trial allows users to explore the platform's features and see how it can enhance their practice management.

after the company said it added a new feature called ReCats to address uncategorized transactions with spreadsheets and emails. Financial Cents ReCats automatically pulls client's uncategorized transactions from QuickBooks; sends auto-reminders to get clients to respond to uncategorized transaction enquiries; collects notes, descriptions and documents from clients related to each uncategorized transaction; and categorizes transactions within Financial Cents and pushes uncategorized transactions to QuickBooks. Clients can also access ReCats via Financial Cents' integrated client portal. 

YouTuber, podcaster and advisor Jason Staats discussed the practical issues in AI implementation for accountants during Xerocon this week.

Speakers at Xero's annual conference this week urged accountants to think more deeply about promoting mental health and wellbeing for both clients and staff.

For a limited time, businesses can fix incorrect Employee Retention Credit claims without penalties or interest.

Sage Intaact touts enhanced features for global market; Certinia's Summer 2024 release focuses on efficiency; Korean payments company SentBe goes global; and other accounting tech news.

Wipfli releases 2024 Outsourcing Report; Herbein adds senior HR consultant; and more news from across the profession.

Host of problems; comp it; plan to fail; and other highlights of recent tax cases.

• Share full article

Advertisement

Supported by

Uber, Facing Sexual-Assault Litigation, Pushes Plan That May Curb Suits

Uber has spent millions trying to get a proposal on the Nevada ballot that would restrict the legal fees that bankroll many lawsuits against companies.

By Jessica Silver-Greenberg

It has been a decades-long dream of corporate America: making it harder for aggrieved customers, workers and others to file lawsuits against companies seeking compensation for alleged injuries, mistreatment and other harms.

Now Uber, the giant ride-hailing company that has been a magnet for such litigation, is pitching a plan that could fulfill that fantasy, at least in one state.

The company is seeking to place a measure on Nevada’s ballot that would drastically limit the amount of money that lawyers could collect when they brought successful lawsuits. If the measure passes, it will make it less attractive — and in some cases financially impractical — for plaintiffs’ lawyers to file such suits.

The initiative is being spearheaded by Nevadans for Fair Recovery, a political action committee created this year by Uber and its lobbyists. The company has put $5 million into the PAC and is its only financial backer, campaign finance records show .

The PAC has presented the measure as a way to protect people from trial lawyers who are “getting rich at the expense of plaintiffs and everyone else,” as the group says on its website alongside a picture of someone sliding a $100 dollar bill into a suit pocket.

Do You Have Safety Concerns About Uber or Lyft? We Want To Hear From You.

We want to hear from current and former employees, along with drivers and passengers.

We are having trouble retrieving the article content.

Please enable JavaScript in your browser settings.

Thank you for your patience while we verify access. If you are in Reader mode please exit and  log into  your Times account, or  subscribe  for all of The Times.

Thank you for your patience while we verify access.

Already a subscriber?  Log in .

Want all of The Times?  Subscribe .

Ukraine's top general disobeyed Zelenskyy and blew up the Nord Stream pipeline without permission, report says

• Ukraine was behind the destruction of the Nord Stream pipeline, The Wall Street Journal reported.
• The September 2022 explosion disrupted Russia's natural gas exports, hitting global energy markets.
• The WSJ said Volodymyr Zelenskyy tried to halt the plan, but that his top general did it anyway.

President Volodymyr Zelenskyy attempted to put the brakes on an audacious Ukrainian plot to blow up the Nord Stream pipeline, but his general pushed ahead anyway, according to a new report.

That explosion in the Baltic Sea back in September 2022 resulted in the destruction of a major Russian export route for natural gas, sending shockwaves through energy markets.

Who exactly blew up the pipeline was an enduring mystery. Danish and Swedish investigations closed inconclusively in February this year, and a couple of months later the UN admitted it had "no additional details" on who was behind the attack.

But The Wall Street Journal published the fullest story yet on Wednesday purporting to finally describe what happened.

It said a crew of six Ukrainian-backed divers chartered a 50-foot pleasure boat from Germany, sailed it to the Baltic Sea, and planted explosive charges on the pipeline.

The Journal cited four Ukrainian defense officials who either participated in the plot or were familiar with it, as well as linking many details to a German police investigation. It didn't say why the officials were not named.

Business Insider has not independently verified the report.

The idea to blow up the pipeline was the brainchild of a boozy night back a few months prior, when a group of Ukrainian businessmen and senior military officers were toasting their country's recent successes, the Journal reported.

The project was financed by the businessmen, on a shoestring budget of around $300,000, and received backing by then-army chief Valeriy Zaluzhniy, the report said.

The project initially got the go-ahead from President Volodymyr Zelenskyy — but in June, the CIA received a tip-off about it, and sought to stop to it, the report said.

Related stories

Zelenskyy called a halt, the report said — only for Zaluzhniy to press ahead with a modified version of the plan anyway.

Business Insider did not receive responses to its requests for comment sent to Defense Intelligence of Ukraine or Zelenskyy's office.

The Ukrainian Embassy in London, where Zaluzhniy is now Ukraine's ambassador to the UK, was not contactable for comment by email.

Ukraine has repeatedly denied being behind the attack. In a message to the Journal, Zaluzhniy denied any knowledge and said any accusation would be a "mere provocation." He also said that Ukraine's armed forces would not have had authorization for overseas missions.

Senior Ukrainian special operations officer Roman Chervinsky led the attack, The Journal reported. Chervinsky declined to comment to the paper.

Ukraine has a solid rationale for wanting to disrupt the pipeline. A joint project between Russia and Germany, the pipeline was seen by Ukraine and the US as something that would increase European dependence on Russia for energy — giving Russia immense leverage and vital income.

After Nord Stream's destruction, Russia's only other main export route for natural gas is via Ukraine itself.

Following the explosions almost two years ago, there was a flurry of finger-pointing. Western officials quickly suggested Russia could be behind the attack, which the Kremlin denied.

Meanwhile, Tucker Carlson and the investigative journalist Seymour Hersh each made thinly-sourced claims that President Joe Biden masterminded the attack.

Investigative reports pointing to Ukrainian responsibility have been emerging for several months, with many details matching the Journal report.

A joint investigation between The Washington Post and Der Spiegel also connected Chervinsky, and Ukraine, to the attack. New York Times reporting last year also said a Ukrainian group was behind the attack.

The Journal's latest report is the first to suggest Zelenskyy had knowledge of the attack.

The matter is likely to cause diplomatic friction between Ukraine and Germany, which was a joint stakeholder with Russia in the pipeline.

The cost to Germany of seeking alternative energy sources is reckoned to be $1 million per day.

Germany is also the second-biggest single country supporting Ukraine's war effort.

One senior German official familiar with the country's police investigation into the matter told The Journal: "Our critical infrastructure was blown up by a country that we support with massive weapons shipments and billions in cash."

Watch: Zelenskyy calls out Russian 'genocide' in Ukraine, demands action at UN

• Main content