costa coffee business plan

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How To Write a Business Plan for Costa Coffee Franchisee in 9 Steps: Checklist

By henry sheykin, resources on costa coffee franchisee.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan
• Bundle Business Plan & Fin Model

Welcome to our blog post on how to write a comprehensive business plan for becoming a Costa Coffee franchisee! As the coffee industry continues to see exponential growth, with an annual revenue of over $100 billion globally, it's no wonder that entrepreneurs are looking to capitalize on this flourishing market. Costa Coffee, a renowned international brand, offers a fantastic opportunity to bring their premium blends and delightful coffee experience to your local community. In this guide, we will outline the nine crucial steps to help you create a successful business plan for your Costa Coffee franchise.

Conduct Market Research

Conducting thorough market research is a crucial first step in developing a solid business plan for your Costa Coffee franchisee. This research will provide valuable insights into the local coffee market and help you identify opportunities and challenges specific to your chosen location.

Start by gathering data on the coffee industry as a whole, including market trends, customer preferences, and industry forecasts. This will give you a broader understanding of the market and help you position your franchise for success.

Next, narrow your focus to the local market. Consider factors such as the demographics of the area, including age, population size, and income levels. Understanding your target audience will help you tailor your offerings and marketing strategies to meet their specific needs and preferences.

Important factors to consider during market research:

• Competitor Analysis: Take a close look at existing coffee shops and cafes in the area. Analyze their strengths, weaknesses, and unique selling points. This analysis will help you identify gaps in the market and differentiate your Costa Coffee franchise from the competition.
• Location Assessment: Evaluate potential locations for your franchise, considering factors such as foot traffic, visibility, and accessibility. Assessing the demand for coffee in different areas will help you choose the ideal location for your business.
• Target Audience Research: Dive deep into the demographics and preferences of your target audience. Understand their coffee consumption habits, preferred flavors, and other factors that might influence their purchasing decisions.

Tips for conducting effective market research:

• Use online resources, industry reports, and surveys to gather relevant data.
• Consider conducting focus groups or interviews with potential customers to gather qualitative insights.
• Visit existing Costa Coffee franchises or other coffee shops to gain firsthand knowledge of their operations and customer experience.
• Stay updated on the latest coffee industry trends and innovations.

Remember, conducting comprehensive market research will help you make informed decisions and develop a business plan that caters to the unique needs and preferences of your target audience.

Analyze Competitors

Analyzing your competitors is a crucial step in developing a successful business plan for your Costa Coffee franchisee. By thoroughly understanding the competitive landscape, you can identify your unique value proposition, capitalize on market opportunities, and differentiate yourself from other coffee franchises in your area.

Here are some important aspects to consider when analyzing your competitors:

• Identify who your direct and indirect competitors are in the local coffee market.
• Research their strengths and weaknesses, including their coffee offerings, menu variety, pricing, customer service, and overall brand reputation.
• Visit their coffee shops to firsthand experience their ambiance, decor, and customer experience.
• Study their marketing strategies, online presence, and social media engagement to understand how they attract and retain customers.
• Assess their target audience and customer demographics to determine if there are any untapped niche markets.

Tips for Competitor Analysis:

• Compile a comprehensive list of your competitors, including both local independent coffee shops and other franchise chains.
• Utilize online tools and resources, such as review platforms and industry reports, to gather information about your competitors' performance and customer satisfaction.
• Seek feedback from friends, family, and potential customers about their experiences with different coffee establishments in your area.
• Consider conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess how your franchise can position itself in the market.

By conducting a thorough competitor analysis, you will gain invaluable insights that will inform your business strategies and help you create a unique and compelling offering for your Costa Coffee franchisee.

Identify Target Audience

Identifying your target audience is a crucial step in creating a successful business plan for your Costa Coffee franchise. Understanding who your potential customers are will not only help you tailor your marketing efforts, but it will also allow you to provide the best possible coffee experience for your local community.

Start by conducting thorough market research to gain insights into the demographics and preferences of the people in your area. Look at factors such as age, income level, occupation, and lifestyle. This information will help you determine the types of customers who are likely to be interested in your Costa Coffee offerings.

Once you have collected data on your target audience, create buyer personas to get a clearer picture of their characteristics and behaviors. These personas should include details such as their coffee preferences, purchasing habits, and even their motivations for visiting a coffee shop. This will enable you to tailor your menu, ambiance, and marketing strategies to appeal directly to these potential customers.

• Consider hosting focus groups or conducting surveys to gather feedback directly from your target audience. This will give you valuable insights into their expectations and desires, allowing you to customize your offerings accordingly.
• Monitor the trends and preferences of coffee enthusiasts in the industry. Stay up-to-date with current coffee trends and flavors to ensure you are offering what your target audience desires
• Connect with local organizations and businesses that align with your target audience's interests. This will help you build connections and attract customers who share similar values and preferences.

By identifying your target audience early on, you can develop a business plan that caters to their needs and desires. This will not only attract loyal customers but also differentiate your Costa Coffee franchise from competitors in the market.

Determine Startup Costs

Before launching your Costa Coffee franchise, it is crucial to determine the startup costs involved. This will help you plan your financials and ensure you have enough funds to cover the initial expenses. Here are the steps to determine your startup costs:

• Research franchise fees: Start by researching the franchise fees charged by Costa Coffee. These fees can vary depending on the location and size of the franchise. Understanding these fees will give you an idea of the initial investment required.
• Evaluate equipment and supplies: Consider the costs of purchasing coffee-making equipment, seating and furniture, signage, and other supplies necessary for running a coffee shop. It's essential to factor in the quality and durability of these items to ensure long-term operations.
• Estimate renovation and construction costs: Depending on the condition of the chosen location, you might need to renovate or make necessary repairs to create a welcoming ambiance for customers. Include the costs of construction, interior design, plumbing, electrical work, and any other improvements required.
• Calculate initial inventory: Determine the cost of purchasing the initial inventory of coffee beans, snacks, milk, sugars, and other ingredients required to start serving customers. Consider both perishable and non-perishable items to ensure smooth operations.
• Account for licensing and permits: Research the licensing and permit costs associated with operating a coffee shop in your local area. Contact the relevant authorities to understand the requirements and fees involved.
• Factor in marketing and advertising expenses: Determine the budget for marketing and advertising campaigns to create awareness about your Costa Coffee franchise. This may include digital marketing, print advertisements, flyers, and other promotional activities.
• Consider consulting with a financial advisor or an accountant specializing in franchise businesses to get a realistic estimate of startup costs.
• Don't forget to account for ongoing expenses such as rent, utilities, employee salaries, and inventory replenishment in your financial projections.
• Explore potential financing options, including small business loans or partnerships, to secure the necessary funds for your franchise.

By accurately determining your startup costs, you will be better prepared to make informed financial decisions for your Costa Coffee franchise. This step is vital to establish a solid foundation for your business and ensure a successful launch.

Secure Funding

One of the crucial steps in starting your Costa Coffee franchise is securing funding for your business venture. While the exact amount may vary depending on various factors such as location, size, and projected growth, it is essential to have a clear understanding of your financial needs.

Here are some important considerations to keep in mind:

• Evaluate your personal finances: Assess your current financial situation and determine how much capital you can contribute to the business. This self-investment serves as a solid foundation for potential investors or lenders.
• Research funding options: Explore different avenues for obtaining funding, such as traditional bank loans, small business grants, or private investors. Each option has its requirements and potential benefits, so be sure to compare and choose the one that best suits your needs.
• Create a comprehensive business plan: A well-crafted business plan serves as a key document when approaching lenders or investors. It should outline your financial projections, marketing strategies, and contingency plans, demonstrating the potential profitability and long-term viability of your Costa Coffee franchise.
• Establish relationships with lenders or investors: Networking and building relationships within the financial industry can significantly increase your chances of obtaining funding. Attend industry events, join business associations, and seek out professional advice to connect with potential backers who share your vision.
• Prepare a detailed financial forecast that includes both optimistic and conservative projections.
• Consider reaching out to friends and family who may be interested in investing in your franchise.
• Explore government programs or incentives that may provide financial support to small business owners.
• Seek guidance from a financial advisor or business consultant to ensure you are making informed decisions.

Develop A Location Strategy

When it comes to opening a Costa Coffee franchise, developing a location strategy is crucial for success. The right location can make a significant difference in attracting customers and generating revenue. Here are some important steps to consider when developing your location strategy:

• Research potential areas: Start by identifying potential areas that align with your target audience. Consider factors such as population density, foot traffic, and proximity to other businesses.
• Evaluate competition: Analyze the presence of other coffee shops or cafes in the area. Assess their strengths and weaknesses and consider how you can differentiate your Costa Coffee franchise.
• Consider accessibility: Choose a location with easy access for customers, whether it's near public transportation, major roads, or residential areas. Convenience plays a significant role in attracting and retaining customers.
• Assess space requirements: Evaluate the size and layout needed for your Costa Coffee franchise. Consider seating capacity, kitchen and storage areas, and any additional space requirements for future expansion.
• Negotiate lease terms: Once you have identified a potential location, negotiate favorable lease terms with the property owner. Consider factors such as rental costs, lease length, and any repair or maintenance responsibilities.
• Perform a feasibility study: Conduct a comprehensive feasibility study to assess the potential profitability of the location. Evaluate factors such as market demand, expected sales, and operational costs.
• Visit potential locations multiple times at different times of the day to observe foot traffic and customer behavior.
• Consider partnering with complementary businesses, such as bookstores or gyms, to attract a broader customer base.
• Consult with a real estate professional or commercial leasing agent to ensure you navigate the leasing process effectively.

By carefully considering these steps and conducting thorough research, you can develop a location strategy that positions your Costa Coffee franchise for success. Remember, the right location not only attracts customers but also contributes to creating that inviting and cozy ambiance that Costa Coffee is known for.

Research Franchise Requirements

Before diving into the world of becoming a Costa Coffee franchisee, it is essential to thoroughly research the franchise requirements set by the company. This step will help you understand the criteria you need to meet and the process you must follow to become a franchisee.

To start, visit the official Costa Coffee website and navigate to the franchise section. Here, you will find valuable information about the company's requirements, qualifications, and expectations from potential franchisees. Take the time to read through the provided materials carefully, paying particular attention to any specific experience, financial, or operational prerequisites.

Additionally, reach out to current Costa Coffee franchisees to gather insights into their experiences and the requirements they had to meet in order to secure the franchise. Their firsthand knowledge can provide you with valuable information and help you gain a better understanding of the expectations and challenges you may face as a franchisee.

• Contact multiple franchisees to get a well-rounded perspective.
• Ask specific questions about the franchise process, training, and ongoing support.
• Consider attending franchise trade shows or exhibitions where you can meet Costa Coffee representatives in person.

During your research, you may uncover additional prerequisites that need to be fulfilled, such as holding the necessary licenses, obtaining insurance coverage, or meeting certain criteria related to the location of your potential café. Ensure that you carefully note down all these requirements and include them in your business plan.

By conducting thorough research into Costa Coffee's franchise requirements, you will be better prepared to navigate the application process successfully, meet the company's expectations, and ultimately secure your dream of becoming a Costa Coffee franchisee.

Contact Costa Coffee For Franchise Information

Once you have conducted thorough market research, analyzed your competitors, and identified your target audience, it's time to reach out to Costa Coffee for franchise information. This step is crucial as it will provide you with essential details about the franchise requirements and the support they offer to their franchisees.

Here are some important points to consider when contacting Costa Coffee:

• Prepare your questions: Before reaching out to Costa Coffee, make sure you have a list of well-prepared questions regarding the franchise opportunity. This will help you gather all the necessary information and ensure that you have a clear understanding of what it takes to become a Costa Coffee franchisee.
• Explore their website: Before making contact, thoroughly explore the Costa Coffee website. Take note of any information or resources available that could answer some of your initial questions. It's always beneficial to have a solid understanding of the brand and its values before initiating the conversation.
• Be professional and enthusiastic: When contacting Costa Coffee, it's important to maintain a professional tone and show genuine enthusiasm for their brand. Highlight your passion for the coffee industry and explain why you believe a Costa Coffee franchise would be a perfect fit for your local community.
• Request franchise documentation: During your initial conversation, express your interest in receiving franchise documentation. This may include a franchise disclosure document (FDD) and other relevant materials that outline the terms of the franchise agreement, financial expectations, and support provided by Costa Coffee.
• Ask about training and ongoing support: Inquire about the training programs offered by Costa Coffee for franchisees and the ongoing support provided to ensure the success of your business. Understanding the level of support available will help you gauge the resources you will need to operate effectively.

By reaching out to Costa Coffee and following these steps, you'll gain valuable insights into the franchise opportunity and receive the information you need to move forward with your business plan.

Assemble A Team Of Key Personnel

Building a successful Costa Coffee franchise requires assembling a team of key personnel who will contribute their expertise and dedication to the business. Each member of your team plays a crucial role in ensuring the smooth operation and growth of your franchise. Here are some important considerations when assembling your team:

• Identify the roles and responsibilities: Determine the specific roles that need to be filled in your franchise, such as manager, barista, cashier, and kitchen staff. Clearly define the responsibilities associated with each role to ensure alignment and efficiency within the team.
• Recruit individuals with relevant experience: Look for candidates who have experience in the coffee industry, preferably with a background in managing or working in a coffee shop. This knowledge and expertise will be invaluable in delivering the high-quality coffee experience that Costa Coffee is known for.
• Emphasize customer service skills: Excellent customer service is essential for creating a pleasant and memorable experience for your patrons. Seek individuals with a friendly, approachable demeanor and a genuine passion for customer satisfaction.
• Promote a positive work environment: Foster a positive and inclusive work environment that values teamwork and mutual respect. Encourage open communication and provide opportunities for professional development to keep your team motivated and engaged.

Tips for Assembling a Strong Team:

• Seek out referrals from trusted sources, such as industry contacts or professionals.
• Consider conducting thorough interviews to assess candidates' skills, experience, and cultural fit.
• Provide comprehensive training to ensure that all team members are aligned with Costa Coffee's standards and protocols.
• Maintain clear channels of communication to address any concerns or issues that may arise within the team.

Remember that the success of your Costa Coffee franchise relies heavily on the expertise and dedication of your team members. Take the time to carefully select and assemble a team that shares your vision for delivering a delightful coffee experience to your local community.

In conclusion, writing a business plan for a Costa Coffee franchisee involves conducting thorough market research, analyzing competitors, identifying the target audience, determining startup costs, securing funding, developing a location strategy, researching franchise requirements, contacting Costa Coffee for franchise information, and assembling a team of key personnel. Following these 9 steps will increase your chances of success as a Costa Coffee franchisee and bring a delightful coffee experience to your local community.

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Costa Coffee SWOT Analysis

Before we dive deep into the SWOT analysis, let’s get the business overview of Costa Coffee. Costa Coffee is a British multinational coffeehouse chain that was founded in London, England, in 1971 by Italian brothers Sergio and Bruno Costa.

Since its inception, the company has become one of the largest coffee chains in the world, with thousands of locations in more than 30 countries. Costa Coffee is known for its high-quality coffee, made from its blend of Mocha Italia and a range of other hot and cold beverages, pastries, sandwiches, and snacks.

In August 2018, The  Coca-Cola Company announced its plans to acquire Costa Coffee  from its then-parent company, Whitbread PLC, for £3.9 billion. The acquisition was completed in January 2019, benefiting Costa Coffee from Coca-Cola’s global distribution network and food and beverage industry expertise.

Costa Coffee operates under several formats, including traditional sit-down coffee shops, Costa Express self-service units, drive-thrus, and concessions within larger establishments such as cinemas and supermarkets. The company has also embraced digitalization by introducing its mobile app, which enables customers to collect loyalty points, pre-order drinks, and make payments.

Costa Coffee’s main competitors include Starbucks, Dunkin’ Donuts, and other regional and local coffee chains. The company has focused on expanding its global presence and innovating its product offerings to compete effectively in the highly competitive coffee market.

Key aspects of Costa Coffee’s business strategy include:

• Geographic expansion:  Costa Coffee aims to grow its international footprint, focusing on high-growth markets like China and the Middle East while consolidating its position in the UK and other European markets.
• Product innovation:  The company regularly introduces new beverages, food items, and seasonal promotions to maintain customer interest and appeal to different tastes and preferences.
• Digitalization:  Costa Coffee has invested in its digital capabilities, including its mobile app, to improve customer experience and drive loyalty.
• Sustainability:  The company is committed to ethically sourcing coffee beans, reducing environmental impact, and engaging in community initiatives.
• Diversification:  Costa Coffee has diversified its portfolio by offering Costa Express self-service units and expanding its ready-to-drink product range in collaboration with Coca-Cola.

Here is the SWOT analysis for  Costa Coffee

A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. It involves identifying the internal and external factors that can affect a venture’s success or failure and analyzing them to develop a strategic plan. In this article, we do a SWOT Analysis of Costa Coffee.

SWOT Analysis: Meaning, Importance, and Examples

• Brand reputation : Costa Coffee enjoys a strong brand reputation for its high-quality coffee and excellent customer service. This has helped the company build customer loyalty and trust.
• Global presence : With thousands of locations in more than 30 countries, Costa Coffee has a strong international presence, which allows it to cater to a diverse range of customers and expand its market reach.
• Coca-Cola acquisition: Being acquired by The Coca-Cola Company has provided Costa Coffee with significant resources, global distribution channels, and expertise in the food and beverage industry, enabling the company to expand more effectively and innovate its product offerings.
• Unique coffee blend : Costa Coffee’s signature Mocha Italia blend sets it apart from competitors, offering a distinct taste that appeals to many coffee drinkers.
• Diverse formats : Costa Coffee operates a variety of store formats, such as traditional coffee shops, drive-thrus, and Costa Express self-service units, allowing the company to adapt to different market needs and customer preferences.
• Product innovation : Costa Coffee consistently introduces new products and seasonal promotions, keeping its menu fresh and appealing to customers with varying tastes.
• Digitalization : The company’s investment in digital technologies, like its mobile app, enhances customer experience, drives loyalty, and streamlines operations.
• Sustainability and ethical sourcing : Costa Coffee’s commitment to sustainable practices and ethical sourcing of coffee beans helps build a positive brand image and appeal to environmentally conscious consumers.
• Strong supply chain:  Costa Coffee’s robust supply chain and in-house coffee roasting capabilities enable the company to maintain consistent quality and taste across its locations.

• Market saturation:  Costa Coffee faces stiff competition in the highly saturated coffee market, with rivals like Starbucks, Dunkin’ Donuts, and local coffee chains vying for market share. This could limit the company’s growth potential in certain regions.
• Overdependence on the UK market : A significant portion of Costa Coffee’s revenue comes from the UK, making it susceptible to economic and consumer trends fluctuations. Diversifying its revenue streams through further international expansion could help mitigate this risk.
• Limited product diversification : While Costa Coffee offers a range of food and beverage options, its primary focus remains on coffee. This may limit its appeal to consumers looking for more diversified options or healthier alternatives.
• Inconsistent store experience : Due to the vast number of locations and different store formats, customers may experience inconsistencies in service quality and atmosphere, which could impact brand perception and customer satisfaction.
• Franchising challenges : While franchising enables Costa Coffee to expand rapidly, it may lead to a lack of control over store operations and quality, potentially harming the brand image.
• Slow adoption of digital technology : Although Costa Coffee has invested in digital capabilities such as its mobile app, it has been relatively slow compared to competitors in fully embracing digital technologies for enhancing customer experience and streamlining operations.
• Environmental impact:  Like other coffee chains, Costa Coffee faces challenges in reducing its environmental footprint, including waste generated from disposable cups, single-use packaging, and energy consumption at its locations.
• Price sensitivity : Costa Coffee’s premium pricing may not appeal to price-conscious customers, who may opt for more affordable alternatives available in the market.

Opportunities

• International expansion : Costa Coffee can target high-growth markets, such as Asia and the Middle East, to expand its global footprint and diversify revenue streams. This could also reduce the company’s overdependence on the UK market.
• Product diversification : By expanding its menu to include more non-coffee beverages, healthier food options, and plant-based alternatives, Costa Coffee can cater to a broader range of customer preferences and tap into growing trends.
• Strengthen digital presence : Costa Coffee can further invest in digital technologies to improve customer experience, enhance loyalty programs, and streamline store operations. This includes leveraging data analytics for personalized marketing and optimizing supply chain management.
• Sustainability initiatives : Costa Coffee can amplify its sustainability efforts by further reducing waste, increasing the use of renewable energy, and promoting the adoption of reusable cups and packaging. These initiatives can help strengthen the company’s brand image and attract environmentally conscious consumers.
• Partnerships and collaborations : Costa Coffee can explore strategic partnerships and alliances with other businesses, such as supermarkets, hotels, and airlines, to extend its reach and create new revenue streams.
• Drive-thru and delivery services : Expanding drive-thru locations and delivery services can help Costa Coffee cater to the growing demand for convenience and adapt to changing consumer behavior in the wake of the COVID-19 pandemic.
• Private label products : Costa Coffee can develop and market its private label products, such as coffee beans, ready-to-drink beverages, and branded merchandise, to generate additional revenue and enhance brand visibility.
• Enhanced customer experiences : Costa Coffee can invest in store design, ambiances, and technology, such as touch-screen ordering and self-service kiosks, to create unique and memorable customer experiences that differentiate it from competitors.

• Starbucks SWOT Analysis
• Dunkin Donuts SWOT Analysis
• Economic fluctuations : Economic downturns and fluctuations in consumer spending may negatively impact Costa Coffee’s sales and profitability, particularly since the company’s premium pricing may be less appealing during economic recessions.
• Changing consumer preferences : Evolving consumer tastes and preferences, such as the demand for healthier options, plant-based alternatives, and unique coffee experiences, can challenge Costa Coffee if it does not adapt its product offerings and services accordingly.
• Supply chain disruptions : Costa Coffee’s supply chain is vulnerable to disruptions from natural disasters, geopolitical tensions, and global pandemics. These disruptions can increase costs, shortages and compromise product quality.
• Regulatory changes : Changes in regulations and policies related to food safety, health, labor, and environmental standards can increase operational costs and potential fines for non-compliance.
• Currency fluctuations : As an international business, Costa Coffee is exposed to risks associated with currency fluctuations, which can affect its revenue and profitability.
• Environmental and social concerns : The coffee industry has been scrutinized for its environmental impacts, such as deforestation, waste generation, and water consumption. Additionally, fair labor practices and ethical sourcing concerns can affect Costa Coffee’s reputation and consumer perception.
• Technological advancements : Competitors who are quicker to adopt new technologies and digital solutions may gain an advantage in customer experience, operational efficiency, and market share.
• Data security and privacy : As Costa Coffee relies on digital technologies and collects customer data, it faces potential risks related to data security breaches and privacy concerns, which can harm its reputation and result in legal consequences.

Check out the SWOT Analysis of Global Businesses

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How Coca-Cola and Costa Coffee are forging ahead with global expansion

Main image: A Costa Coffee store in Shanghai, China. Inset: (Above) Dominic Paul, CEO, Costa Coffee, (below) Jennifer Mann, President, Coca-Cola's Global Ventures Group (GVG)

Costa Coffee: British icon, global brand

"We have a long track record of disrupting the UK coffee market through different formats and channels" –  Dominic Paul, CEO, Costa Coffee

Costa's £38m UK roastery produces 45,000 tons of coffee annually and supplies the company's global portfolio. © Costa Coffee

“Coca-Cola has been very respectful of our brand and our heritage. Our operating model means that we’re connected to Coca-Cola, but not integrated within it. That’s important because we can benefit from Coca- Cola’s support, while continuing to operate as the Costa Coffee brand that customers know and love,” says Costa’s Paul. It’s a partnership that holds the potential to supercharge growth for both firms across café, vending and retail segments in international coffee markets that could otherwise prove difficult for each firm to navigate in isolation. “Costa is a good fit – and the best way – for Coca-Cola to add a global coffee platform that will complement our existing systems,” says Global Ventures Group President Jennifer Mann. “Coffee is one of the fastest-growing beverage categories in the world. It is also a category with many different elements, from vending to coffee shops to roast-and-ground to instant to pods and capsules. Today, with the growth in coffee and hot beverages, it is more important than ever that Coca-Cola makes a serious and significant investment in the category, because it’s the right thing to do to serve our consumers with more of the drinks they want.” Coca-Cola’s purchase of Costa Coffee forms part of a global trend of coffee market consolidation blurring the lines between hot beverages, soft drinks, cafés and retail. As coffee investments become increasingly lucrative, large conglomerates, such as Nestlé and JAB Holdings, are vying for supremacy across burgeoning growth categories, such as premium coffee and ready-to-drink (RTD) products. “Coffee is a big business with many formats. It’s also a very fragmented business. No single company in the world has a strong foothold across all parts of coffee. This presents a huge opportunity for Coca-Cola,” says Mann.  

Putting a price on excellence

When the Costa Coffee acquisition was announced in August 2018, analysts at Credit Suisse suggested Coca-Cola had paid too high a premium, valuing the UK coffee chain at £2.5bn ($3bn). Yet compared to the $7.1bn Nestlé paid to license Starbucks-branded retail products in 2018, Coca-Cola has not only acquired Costa’s branding rights but also the business’ substantial intellectual and material assets. These include nearly half a century of coffee knowledge, and crucially, scaled coffee self-sufficiency. Opening in 2017 after two years of construction, Costa’s £38m UK roastery produces 45,000 tons of coffee annually and is the beating heart of its global retail operations.  

"One of the strongest opportunities we see is to expand the availability of Costa Express with our customers in places around the world" –  Jennifer Mann, President of Coca-Cola's Global Ventures Group (GVG)

As Mann puts it; “Costa is an incredible British success story. The team has built a successful brand and business with proper coffee at its heart. They are experts when it comes to coffee.”  

We are only beginning to see how Coke is harnessing Costa’s significant global resources and knowledge. The deal gives the US beverage giant a strong coffee platform in more than 30 countries across Europe, Asia- Pacific, the Middle East and Africa, across which Costa already has an established retail presence. Since the 2018 acquisition Coca-Cola has already added 1,200 Costa Express self-serve machines to Costa’s pre-existing 8,000+ global portfolio.  

“One of the strongest opportunities we see is to expand the availability of Costa Express with our customers in places around the world. This is an example of bringing together the strengths of the Coca-Cola system and Costa Coffee,” says Coca-Cola’s Mann. Another high-profile development has been the launch of Costa Coffee’s hotly anticipated RTD coffee range. With Coke’s soft beverage marketing acumen and bottling infrastructure and Costa’ highly respected coffee credentials, RTD is an eloquent fusion of each firm’s expertise. “We are looking to combine the great coffee knowledge at Costa with our marketing expertise, global scale and distribution credentials,” adds Mann.  

Waking up to smell the coffee competition

Costa Coffee stores in the UK (L) and China (R). The company has over 4,000 stores and 9,000 vending machines across 32 markets. Image © Costa Coffee

Herein lies one of the biggest challenges for Coke’s global coffee strategy. Costa may be a revered global brand, yet except for a brief trial in Canada that was discontinued in 2016, the coffee chain is virtually unknown in the Americas. In the US, Costa faces an uphill struggle to garner brand recognition in a crowded market dominated by market leaders Starbucks and Dunkin’, which already hold two-thirds of the branded coffee chain market between them. German conglomerate, JAB Holdings, is also exerting significant influence in the US. Since the early 2010s JAB has amassed nearly 30 café and retail coffee brands. With a portfolio containing established businesses such as Panera Bread, Peet’s Coffee, Stumptown Coffee Roasters and Caribou Coffee, Allegra research reveals JAB is now the third-largest branded coffee chain business in the US. Combined, Starbucks, Dunkin’ and JAB control a princely 80% share of the US branded coffee shop market. Furthermore, the $18.7bn amalgamation of JAB’s soft drinks and retail coffee businesses in 2018 to create Keurig Dr Pepper is recasting coffee in the US soft drinks market. This is enabling JAB to push coffee products further and faster through Dr Pepper’s retail channels, which is now the third-largest beverage distribution company in the US behind Pepsico and Coca-Cola. For these reasons, at least in the near-term, it makes sense for Coca-Cola and Costa Coffee to focus on the latter’s strong UK and European presence , as well as growth markets in the Middle East and China, both of which represent “huge potential” according to Costa’s Paul.  

"By combining our resources and expertise we can become a world leader in coffee" –  Jennifer Mann, President of Coca-Cola's Global Ventures Group (GVC)

Allegra research shows the Middle Eastern coffee shop market grew 7.8% in 2018, with Costa Coffee the third-largest branded coffee chain and holding a 4.5% outlet share across the region. In China, Costa Coffee posted strong 2018 sales and plans to operate 1,200 stores by 2022. “We intend to grow within those markets where we already have a presence along with selective expansion into new markets,” explains Paul. While international growth across retail products and self-serve are important for Costa, Paul reiterates that brick and mortar stores will always play a core role in the Costa Coffee experience, especially in its flagship UK market. “Our store portfolio remains very important to us, as does the role we play across thousands of high streets and communities within the UK. We continue to invest in our stores and develop new formats, fit for purpose in areas such as travel locations. The growth in both RTD and our Costa Express machines means we can provide customers with convenient access to their favourite Costa, wherever they are and whatever the occasion.”

Breaking new ground

Costa Coffee's range of RTD coffee range launched in June 2019. Image © Costa Coffee

“We believe Costa Coffee is exceptionally well placed to benefit from the growing coffee trend as our brand is truly centred on coffee quality and expertise,” says Costa’s Paul. “We continue to invest in our digital platforms, delivery partnerships, new product innovation and our store environments – providing our customers with their favourite Costa product whatever the occasion.”  

The Allegra view

Combining the extensive skillsets of both firms makes sound strategic sense. Costa Coffee has the heritage, assets and expertise to deliver the expectations of increasingly sophisticated global coffee audiences, while Coca-Cola wields immense marketing firepower and global beverage distribution knowledge. Until now, both firms have had major gaps in their respective market approaches and this deal should open doors to new markets opportunities around the world. For Coca-Cola, the deal has delivered a credible coffee offer within its immense beverage portfolio, while Costa Coffee can now realise true global success beyond the UK and a handful of select international markets. Together the two entities can achieve greater opportunities across physical stores and premium vended coffee solutions, as well as the fast-growing RTD coffee segment. This looks like a commercial arrangement made in heaven – and a timely one at that. Now, with a supercharged investment and cross-channel global expansion strategy, only time will reveal the limits of what these titans can achieve together.  

From an article originally published in  Issue 2 of 5THWAVE .    Subscribe to 5THWAVE to receive each edition in print and digitally or sign up to our newsletter and be the first to read the latest articles and updates on World Coffee Portal research

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Spotlight: Costa’s Strategic Objectives

We take a look at how the Costa strategy focuses on environment and people… ☕

Table of Contents

Costa Coffee (Costa) is a multinational coffee chain store, founded in Britain in 1971 with more than 2,600 stores in the UK.

They’ve had a successful few years, increasing market share to 40% and with net profits over £160 million. Within the UK market, they even beat Starbucks .

More recently, Costa was bought from Whitbread by Coca-Cola for £3.9 billion, due to the latter identifying opportunities for growth in the coffee industry.

Costa has many stakeholders, therefore it is imperative that they are managed sufficiently. To do this, Costa adopts the Freeman’s stakeholder-centred view. The model involves guaranteeing the stakeholders are taken into consideration regarding decision-making by acknowledging the economic, legal, ethical and philanthropic responsibilities – this all comes together in the strategic objectives.

The Strategic Objectives of Costa

The public strategic objectives of Costa are very focused around environment and people. They include:

The Unique Flavour

• It is important for Costa to ensure their history is transpired in each cup
• The flavour maintains consistent with their ‘Mocha Italia’ perfect blend

Nutrition and Wellbeing

• Enhancing the healthiness of the Costa product range with new choices
• Reduce added sugar in all drinks by 25% from 2020 onwards
• Member of British Nutrition Foundation and Out of Home Food and Drink Alliance

Community Focus

• Investing in establishing lasting relationships within the community through launching a Chatty Café scheme
• Participating in the help ‘keep Britain tidy’ scheme and maintaining support for the Costa Foundation, which supports coffee-growing communities with education and employment

The Planet In Mind

• Collaboration with Rainforest Alliance to ensure a fair and sustainable coffee business
• Commitment to recycling disposable cups with a target to recycle as many cups as Costa sell.
• Reducing waste by being members of the refill scheme
• Transition to straws and introduction of glassware as an alternative to plastic iced cups to reduce plastic waste
• Conscious of energy use and efficiency by only purchasing from renewable sources

People Powered

• Barista of the Year Awards for Costa Baristas to showcase their skills
• LGBT+ network called Shine which supports personal and emotional development and professional growth

Environmentalism is a clear concept throughout Costa’s strategy with an example being recycling, as Costa became the first UK coffee chain in 2016 to begin recycling used disposable cups of any brand. More recently Costa announced a plant based range of products, including vegan sandwiches.

It’s clear the approach Costa is taking – attempting to position itself as environmentally focused and people friendly, despite being the largest chain of coffee outlets in the UK and now owned by Coca-Cola. With the increased competition of local, independent coffee providers, and ongoing advances of Starbucks, this clear and focused strategy is required for ongoing growth.

However with a change of CEO (November 2019) and the maturing of the acquisition by Coca-Cola, it’ll be interesting to see if this is the continued strategy over the coming years…

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Marketing Strategy of Costa Coffee

March 5, 2018 | By Hitesh Bhasin | Filed Under: Brand Strategies

  Founded in 1971 by the Italian brothers Costa Coffee has emerged as a leading coffee chain in the world with 3000+ coffee shops and 4200+ Costa express self-service units globally. Costa coffee has large product portfolio in the beverages segment which is helping the company to compete with the peer companies.

Table of Contents

Segmentation, targeting, positioning in the Marketing strategy of Costa Coffee –

Costa coffee uses a mix of geographic and demographic segmentation strategy to target the customer and satisfy their needs.

Selective targeting strategy is used by the Costa coffee as being present in 29 nations which are geographically separated, following selective strategy is helping the company in catering to the needs of the customers and introducing new products accordingly.

It has positioned itself on the product basis, where it ensures that quality wise every cup of coffee leaves a lasting impression on the customer.

Marketing mix – Here is the Marketing mix of Costa Coffee .

Mission - “To save the world from mediocre coffee”

Vision - “ Not Available ”

Tagline-“ I was made for loving you ”

Competitive advantage in the Marketing strategy of Costa Coffee –

As a part of its customer well-being process, it sources all its raw materials like coffee beans, tea leaves and many others from Rainforest Alliance Certified farms.

Whitbread being the parent company of Costa Coffee is already present in different lines business in the hospitality industry . Whitbread is financially strong having properties/infrastructure to support Costa coffee.

Limited presence in the developed or developing nations is helping the company to remain focused on what they have and control its operational cost thereby increasing the profit.

BCG Matrix in the Marketing strategy of Costa Coffee –

Coffee in its product portfolio is what it is known for and that’s why it is a star in the BCG matrix .

Tea and other Beverages of Costa Coffee are the question mark in the BCG matrix.

Distribution strategy in the Marketing strategy of Costa Coffee –

Costa Coffee has more than 3000 outlets and 4200 Costa Express outlets spread across 29 countries globally. It works with coffee-growing communities around the world to source high-quality coffee beans.

Brand equity in the Marketing strategy of Costa Coffee –

Whether it is a digital platform or social platform, Costa Coffee has the strong presence in the media which is helping the company in creating awareness and thereby increasing its sales. It is involved in CSR activities and has set up Costa foundation to get associated with coffee-growing communities around the world.

Competitive analysis in the Marketing strategy of Costa Coffee –

Companies in this industry have to face the entry and exit barriers as infrastructure and branding cost are involved in the setup of the company and if the business is unable to attract customers then it’s just the loss for the franchise owner. Moreover, the coffee culture is still new to the developing nations and in the developed nations there is a lot of competitions between the local, national, and international players.   The average revenue per customer of Costa Coffee is much less than its competitors.

Market analysis in the Marketing strategy of Costa Coffee –

Coffee consumption in globally is growing at the rate of 2%. In India, the per capita consumption of coffee is around 85 grams while it is six kg in US Developing nations are the big potential for the companies in this industry.

Customer analyses in the Marketing strategy of Costa Coffee –

A customer of Costa coffee is millennial in the age group of 15-45 years who like to experience the innovative and blended beverages offered by Costa coffee.

Liked this post? Check out the complete series on Strategies

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About Hitesh Bhasin

Hitesh Bhasin is the CEO of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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Coca-Cola refocuses Costa coffee ambitions after pandemic disruption

17-Feb-2022 - Last updated on 17-Feb-2022 at 09:33 GMT

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Diversifying into RTD coffee and self-serve Costa Express machines has helped diversify the business: but the pandemic has put Coca-Cola a couple of years back in its plans for Costa, James Quincey, CEO, The Coca-Cola Company, said in the company’s FY2021 earnings call last week.

He acknowledges the pandemic has impacted the company's plans for Costa: but remains positive the strategy remains the right one.

Diversifying the coffee platform

Costa was founded in London in 1971 and has around 4,000 retail outlets across the UK and in 30 other countries. When Coca-Cola bought the company from Whitbread PLC for £3.9bn, this also included coffee vending operations, at-home formats and self-serve Costa Express machines.

While the aim of the acquisition was to develop a ‘scalable coffee platform’ across multiple formats and channels, the base of the business remains on the on-trade. This was naturally hit by the pandemic, and while Costa continued to recover through 2021 it continued to be impacted due to COVID-19 related restrictions.

In the company’s FY2021 earnings call last week, Quincey was clear that Costa has taken a hit from COVID-19.

“Clearly, COVID impacted not just our total business, but it impacted the Costa business, which is an almost entirely away-from-home business, and so it was very much a bit like our fountain business in the US,” ​he said.

“But 2021 made a lot of progress, reopenings... So the coffee stores are bouncing back, but not back to where they were yet.” ​

Costa Express

Coca-Cola’s vision for coffee includes a number of components, continued Quincey: and those outside the key on-trade area have managed to make inroads during the pandemic.

New ranges of Costa Coffee products for at-home consumption ​ have been launched and rolled out.

In China, the Costa ready-to-drink expansion continued in 2021 with availability now in more than 300,000 outlets. 

And Costa Express – a self-serve machine with barista-style coffee – has been a success story for the company, said Quincey.

“Obviously, 2020 was hard to install new machines, but the performance of the existing machines was extraordinary and very positive. ​

"And then last year, we began to install thousands of new machines. And then we've partnered with our bottlers to have Proud to Serve, where they provide the beans, the machines to the HORECA channel and we've launched ready-to-drink where it's done really well in certain parts of the world.” ​

Ultimately, Quincey says the company’s plans for Costa have been pushed back: but he remains positive the strategy remains the right one.

“The vision is still there. Clearly, we've lost a couple of years. I mean, there's no beating around the bush, and we're going to have to bounce back from it. ​

“But the learnings we had and the experiences where we were able to do things give us some confidence and belief that we have an opportunity to execute against the vision, which, of course, we still need to do.” ​

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Costa Coffee Marketing Strategy & Marketing Mix (4Ps)

Here is the marketing strategy of Costa Coffee which analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion).

Costa Coffee Product Strategy:

The product strategy and mix in Costa Coffee marketing strategy can be explained as follows:

Costa Coffee is one of the most popular coffee chain outlets globally. Costa Coffee sells coffee, beverages & snacks as its main product offering in its marketing mix. The Coca Cola company purchased the brand from Whitebread company for $5 billion in 2019. The company offers a lot of variants and flavours in coffee. Most famous offering of Costa coffee are: Cappuccino, Latte, Flat white, Americano, Mocha, Expresso etc. Some of the ice blended products offered by costa coffee are: coffee cream, Mocha cream Frostino, Lemonade etc.

Costa coffee also sells its products to businesses and caterers for example the company sells its vending machines to corporate offices and colleges under the brand name of Costa express. The product offered by costa coffee is the main driver in company’s business strategy as it uses a pull strategy to gather more customers and be liked by them. The company believes in giving wow moments to its customers with its main product coffee. A canned coffee version was also launched along with Coca Cola for retail chain outlets.

Image: Wikimedia

Costa Coffee Price/Pricing Strategy:

Below is the pricing strategy in Costa Coffee marketing strategy:

Costa Coffee has a diverse price offering in its marketing mix, though it is influenced by competition and is slightly premium. The products offered by Costa coffee are priced at premium range because of its brand value and high quality.

Costa coffee always believes that price is secondary for any customer and focuses on delivering good quality products. The company provides two variants in its beverages like small and large. The price is also directly proportional to the quantity ordered. Costa coffee also sells it coffee vending machine under brand Costa express. The price of this vending machine is competitive as compared to its other competitors like Starbucks, Cafe Coffee Day. The price of coffee also varies according to the supplement added to coffee like extra chocolate, cream etc. The pandemic impacted the sales as stores were shutdown, but were later opened for takeaways. The annual revenue of the company is around $1 billion.

Read more about Costa Coffee

• Costa Coffee SWOT Analysis
• Costa Coffee PESTLE Analysis
• Costa Coffee Competitors

Costa Coffee Place & Distribution Strategy:

Following is the distribution strategy in the Costa Coffee marketing mix:

Costa Coffee operates in nearly 3000 outlets spread over 30 countries. It operates in more than 2100 UK restaurants and over 1200 outlets are spread overseas. Costa coffee outlets are mainly targeted at upper middle class and rich people. Its outlets can be found mainly in shopping malls, airport etc. where there is high footfall. Costa coffee also modifies its menu according to the country in which it operates to gain more customer base.

The Costa Coffee website also allows its users to place orders online which can be delivered via a delivery partner in that region.

Costa Coffee Promotion & Advertising Strategy:

The promotional and advertising strategy in the Costa Coffee marketing strategy is as follows:

Costa coffee is a premium brand which does not rely much on advertisement on TV, print media etc. The most important marketing strategy followed by the company is to get word of mouth publicity from its customers as the brand Costa coffee not just provides coffee but also the experience. Also as a part of its promotional strategy of new products the company provides free samples to its customers to get the review about product and increase it purchase intention. Costa coffee also focuses on digital media to promote its campaigns and connect to its customers. The company also runs a loyalty program as Costa Coffee Club which allows its frequent customers to get discount on products and earn points on purchase of products from any Costa Coffee outlet. One of the promotional campaigns followed by the company is ShakeUpSummer which promotes company’s cold coffee products. Also Costa Coffee uses its logo on the cups that are served to the customers.

Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Costa Coffee.

Costa coffee globally focuses on its people ie employees and customers. The number of employees working in Costa coffee is more than 20,000. The employees of Costa coffee are trained to follow a highly professional and polite behavior with its customers. Each Costa coffee treats every customer with high regards and the overall experience of the cafe is majorly dependent on its employees. Also the employees are very well trained in communication skills as they have to deal with variety of people. Employees of Costa coffee also interact with customers in regional language along with English as their main language to make its customer feel more comfortable and friendly. Also its employees all over the world wear same color uniform which is deep black in color. This shows how its people strategy in its marketing mix has been important in its success.

Costa coffee follows a standard procedure as most of the big coffee houses around the world. Each outlet of Costa Coffee has very nice sitting arrangement. As the customer enters the outlet and make themselves comfortable, the menu card is presented to them by the employee working at Costa coffee outlet. The employee makes sure that each customer is treated politely and with a smile. After taking the order the employees make sure that the products asked by customers are made them available in minimum time and with high quality maintained. The last process is of paying bills for the products. Costa coffee uses a wide range of mechanism to process fee from customers like cash payment, online payment, credit/debit cards etc. In few of the outlet of Costa coffee there is a self service counter.

Physical Evidence:

The outlets of Costa Coffee are the physical evidence for the company. Costa Coffee operates in over 31 countries with a total outlet count of more than 3300. Major part of Costa Coffee business is established in UK with 2100 outlet established there. Also the products offered by cafe are the physical evidence for this coffee house. The company also sells some of its merchandise like its branded cups to its customer. Hence, this completes the Costa Coffee marketing strategy & marketing mix

About Costa Coffee:

Costa Coffee is the largest coffeehouse company in Britain and second largest coffee chain in the world. The largest coffeehouse chain being Starbucks and then followed by Costa Coffee. It was founded in London, England in the year 1971 by Italian brothers Bruno Costa and Sergio Costa. The headquarters of Costa Coffee is in Dunstable, England. Costa Coffee has more than 3000 stores worldwide in over 30 countries. Costa Coffee is a subsidiary of Coca Cola company, which purchased it from Whitbread company which owns multinational hotels and coffee shops.

Costa Coffee produces its own coffee and has owns its roastery. Costa Coffee also offers coffee machines under the brand ‘Costa Express’.

This article has been researched & authored by the Content & Research Team . It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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Costa Coffee PESTLE Analysis – Complete PESTEL Analysis

Table of Contents

Born in 1971, Costa Coffee has now become Britain’s most loved brand. The British coffeehouse chain is headquartered in Dunstable, England. To know more about Costa Coffee, click here .

Costa Coffee’s unstoppable rise makes it an interesting case to learn how businesses can attain success while operating in a complex and challenging environment.

This article presents the Costa Coffee PESTLE analysis , and highlights key external environmental forces that influence the business success.

1. PESTLE Analysis of Costa Coffee

We first discuss each environmental force, analyze its impact on Costa Coffee, and then evaluate whether that particular force is a threat (T), an opportunity (O), or both (O and T) for the company.

1.1. Political Factors

1.1.1. taxation policies (t and o).

The UK government imposes high corporate tax. The corporate tax has raised from 19% to 25% in 2023. It could affect the financial performance of coffee brands. However, Costa Coffee takes it as an opportunity to build a responsible brand image.

Last year, Starbucks- a close rival of Costa Coffee was criticized for deceiving and avoiding the tax in UK. As the news broke, the anger against Starbucks compelled the customers to prefer Costa Coffee.

See the difference in customers’ preferences after and before tax row:

Source: The Guardian

It benefited the Costa, as it marked £1 billion sales, and its pre-tax profit rose by 11.4%.

1.1.2. Political uncertainty (T)

Global political uncertainty is growing. It negatively affects the Coffee industry revenue. For instance, the Brexit decision directly affected the UK coffee industry by creating staff shortage and raising production costs. The Brexit fallout has compelled Costa Coffee to raise its prices twice a year.

1.1.3. New trade tariffs (T and O)

In post-Brexit world, the new trade tariffs and restrictions are affecting the UK coffee industry. The new tariffs require additional paper work, which increases the administrative costs for businesses.

However, successful EU-UK co-operative trade agreement benefits the coffee industry, as much feared 9% import duty on instant coffee, and 7.5% on roasted coffee is not imposed. This co-operation agreement makes the business environment somehow conducive for Costa Coffee and other players.

1.1.4. Political lobbying (O)

Costa Coffee invests on the political lobbying to enhance its political influence on the government, and serve its business interests. Political lobbying helps Costa Coffee in gaining the political support for its proposals from relevant councilors.

1.2. Economic Factors

1.2.1. rising inflation (t).

The prevailing economic uncertainty is hitting the coffee industry hard. The rising prices are compelling the industry players like Costa Coffee to increase their prices.

Following graph shows the inflation rise in UK from 2013 to 2021:

Source: BBC

In 2022, Costa Coffee increased its prices twice (from £2.95 to £3.30) in response to unprecedented inflation pressure- Daily Mail reports.

1.2.2. Minimum wage increase (T)

UK economy has entered in post-pandemic recovery phase. In an effort to support the economic rebound, UK government has raised the minimum wage. Reuters reports that Costa Coffee will increase pay of 16,000 workers from 10 pounds/hour to around 10.70 pounds/hour to meet the revised minimum wage legislation. It can affect the company’s profitability.

1.2.3. Emerging economies (O)

Middle East and Africa are emerging markets with high growth potential. The coffee industry in these regions will account for $22,744.79 million by 2027:

Source: Data Bridge

Costa Coffee may penetrate deeper into Middle Eastern and African region to drive its revenue.

1.2.4. Skilled labor shortage (T)

World Coffee Portal reports that around 40% of the hospitality firms in UK are facing skilled labor shortage in post pandemic and post-Brexit world.

In response to this challenge, Costa Coffee has raised staff pay thrice in a year. But it is affecting the brand’s revenue and profitability- as reported by BBC .

1.2.5. Consumer purchasing power (O)

Despite the rising inflation, a continuous rise in the Britons’ purchasing power could be noticed in this graph:

Source: Financial Times

Rising purchasing power may encourage the customers to spend more, providing an exciting growth opportunity to Costa Coffee.

1.3. Social Factors

1.3.1. changing lifestyle in developing world (o).

A world-bank report shared that more people in the developing countries are eating out. Costa Coffee can take it as an opportunity, and penetrate deeper into these markets to accelerate the growth.

1.3.2. Growing health consciousness (T and O)

A survey by PwC shared that around 47% of the consumers (aged 18 to 34 years) made their diet healthier in last year, compared to 35% consumers aged 35 to 54 years, and 23% consumers aged 55 above:

Source: PwC

The above research was conducted globally. Following graph presents the findings of a 2020 survey conducted on UK consumers:

Source: Statista

The survey shows the health consciousness trend is getting famous among all age groups in UK. Although, it threatens Costa as its coffee has high sugar content . But, Costa may convert this threat into an opportunity by adding healthy product range in its menu.

1.3.3. Plant based diet (O)

There is constant rise in the demand for plant-based products in UK. A 2020 survey showed that plant based organic food sales were worth $305 million, and this market will grow to $548 million by 2026.

Costa Coffee could consider it an opportunity and add plant based diet in its menu to enter in expanding vegan market .

1.3.4. Growing middle class (T and O)

The proportion of lower middle class will grow more speedily than upper middle class segment across the globe.

Following table shows that in 2020, the upper middle class consumer group was 0.6 billion, which will grow to 1 billion by 2030. While, lower middle consumer group will grow from 2.9 billion (2020) to 3.8 billion (2030):

Source: Wallach et al. (2022)

As Costa charges higher prices and targets upper middle class segment, the growing lower middle class can impose a threat. Costa can turn it into an opportunity by adding more affordable items in its menu.

1.3.5. Growing coffee culture (O)

A report by BBC shared that every day, more than two billion cups of coffee are drunk. The coffee drinking culture is particularly common in countries with high proportion of working class (like China). Soon, it will become world’s most favorite drink.

1.4. Technological Factors

1.4.1. service robots (o).

Global service robot market is expected to grow from $13.1 billion (2017) to $54.44 billion (2026), as depicted in following graph:

Source: Robotics Tomorrow

Costa is already partnering with Starship to launch delivery robots. Considering the changing service delivery trends and preferences, Costa may continue investing on service robots that could revolve the labor shortage and efficiency related issues besides enhancing customer experience.

1.4.2. Technology transfer (O)

Currently, UK government policies favor the technology transfer process in coffee production and sale. Costa may take it as an opportunity, and partner with farmers that use latest technologies to maximize supply chain efficiency.

1.4.3. Specialty coffee machines (T)

Demand for specialized coffee machines for home use is continuously rising, imposing a threat to the sales of coffee brands including Costa.

1.4.4. Emerging technologies (O)

Proactive companies like Costa are investing heavily on the emerging digital technologies to deliver the superior customer experience.

For instance, Costa invested on HR Tech (Ceridian’s Day force Workforce Management Technology), and saved Costa £625,000 .

In 2018, Costa become first mover in introducing contactless cup. Costa partnered with Barclay to integrate contactless technology in their reusable cups so that customers may pay by waving their cups.

Costa may consider investing on technologies like RSI reducing gizmos, back to black, foam on demand technology, and snap chilling technology to improve coffee production and taste.

1.5. Legal Factors

1.5.1. regulations protecting employees’ rights (t).

The regulations protecting employees’ rights are getting strict. Rising health and safety standards require strict compliance. However, Costa Coffee faces criticism for stressing out its employees. The work conditions at Costa Coffee are poor, and employees ae compelled to work more than 48 hours per week.

This non-compliance increases the risk of lawsuits that could damage the Costa’s reputation as a responsible and caring employer.

1.5.2. GMO regulations (O)

Currently, there is an on-going debate on whether to ban the GMOs as they impose threat to the animal and human health. As Costa Coffee products are GMO free, they can advertise it as a unique selling point to improve their brand image.

1.5.3. Anti-discrimination laws (T)

Stringent anti-discrimination regulations compel the businesses to foster an inclusive work environment. However, Costa coffee is currently facing discrimination lawsuit for failing to provide single-sex bathroom option for women (read full story here ). It can hurt the Costa Coffee brand image.

1.6. Environmental Factors

1.6.1. growing sustainability pressure (t and o).

The environment protection regulations are raising pressure on businesses to integrate sustainability in their business operations.

In response, Costa has partnered with Rainforest Alliance limited to invest back to community. It has also installed recycling points in all 2700+ stores all over the country.

Instead of taking it as threat, such measures enable the Costa to take this pressure as an opportunity to develop responsible brand image.

1.6.2. Raising emission standards (T and O)

Raising emission standards are making business environment increasingly challenging for companies. But Costa coffee is proactively responding to this threat. Its 2030 target is to reduce the emissions per cup by 50% .

1.6.3. Responsible sourcing policies (T)

The stakeholder pressure to adopt the responsible sourcing policies is mounting. However, Costa is unable to implement the responsible sourcing policies. Recently, Costa drew criticism as systemic animal abuse was found to be linked with Costa’s dairy farms.

2. Summary- PESTLE Analysis of Costa Coffee

3. recommendations.

Costa Coffee should:

• Enter in African and Middle Eastern regions to expand the market reach.

• Add healthy items into the menu to attract health conscious customers.

• Add plant based products into the menu to attract vegans.

• Diversify the menu to target both- upper middle and price sensitive middle class.

• Invest more on service robots and other emerging technologies to enhance customer experience and process efficiency.

• Adopt responsible sourcing policies to avoid any harm to brand reputation.

4. Conclusion

Costa Coffee PESTEL analysis suggests that the company is operating in a challenging business environment. However, Costa is proactively responding to the external threats, and is leveraging the available opportunities to compete in the market.

5. References

Bowers, S. (2013, May 1). Costa breaks through £1bn sales mark as tax anger leaves Starbucks suffering . The Guardian .

Brexit’s impact on the UK coffee industry | CBI . (n.d.).

Redirect Notice . (n.d.-e).

Boyle, D., & MailOnline , B. D. B. F. (2022, June 3). Cost of living Crisis: Outrage as Costa Coffee increases prices by an average of 14p . Mail Online.

Reuters. (2023, March 6). Costa Coffee raises UK staff pay for third time in a year .

Middle East and Africa Espresso Coffee Market Analysis & Size to 2027 . (n.d.). Data Bridge Market Research , https://www.databridgemarketresearch.com, All Right Reserved 2023.

Nearly 40% of UK hospitality businesses facing skilled worker shortage . (2022, September 7). World Coffee Portal .

A., & A. (2023a, March 20). Marriott SWOT Analysis 2023 – Strategy Behind Success . Strategy Finders.

Masud, B. F. (2023, March 6). Costa Coffee follows Pret a Manger with third staff pay rise in a year . BBC News .

Romei, V. (2021, November 22). UK consumer spending continues to rise despite surging inflation . Financial Times .

Vakis, R., Genoni, M. E., & Farfan, G. (2023, April 3). More people in the developing world are eating out. Measuring this well could change our understanding of poverty and inequality . World Bank Blogs .

Healthy eating is increasingly on consumer’s agendas, with millennials leading the way – Press room . (n.d.).

Statista. (2022a, February 28). Tendency of adults to seek out healthy food in the UK , in 2020 by age group .

A., & A. (2023a, March 6). Tim Hortons SWOT Analysis – Deeper Insights . Strategy Finders.

Statista. (2022a, February 8). Plant-based food market size in the UK 2019-2026, by category .

A., & A. (2023b, March 7). Beyond Meat SWOT Analysis 2023 . Strategy Finders.

Wallach , O. (2022b, April 28). The World’s Growing Middle Class (2020–2030) . Elements by Visual Capitalist.

Wallach, O. (2022c, April 28). The World’s Growing Middle Class (2020–2030) . Elements by Visual Capitalist.

How the world came to run on coffee . (n.d.).

More Industrial Automation, Robots and Unmanned Vehicles Resources . (n.d.).

A., & A. (2023a, January 13). Walmart SWOT Analysis 2022 | In-depth SWOT Study of Walmart . Strategy Finders.

Nawrat, A. (2022, September 8). The HR tech that saved Costa £625k . UNLEASH .

A., & A. (2023d, March 7). Beyond Meat SWOT Analysis 2023 . Strategy Finders .

North, J. (2022, February 6). Edinburgh Costa Coffee accused of “ discrimination ” for not providing female loo . Scottishdailyexpress.

Climate — Sustainability | Costa Coffee . (n.d.).

Stone, R. (2023, January 9). Cruelty found at dairy farm with links to Costa Coffee . Viva! The Vegan Charity.

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Press Releases

The coca-cola company to acquire costa.

Acquisition to Give Coca-Cola a Strong, Global Coffee Platform with a Footprint in More than 30 Countries and Potential for Future Growth

Fast-Growing Coffee Category Offers Opportunities for Expansion of Costa Brand in Multiple Channels and Formats

ATLANTA--(BUSINESS WIRE)-- The Coca-Cola Company today announced that it has reached a definitive agreement to acquire Costa Limited, which was founded in London in 1971 and has grown to become a major coffee brand across the world.

The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola a strong coffee platform across parts of Europe, Asia Pacific, the Middle East and Africa, with the opportunity for additional expansion. Costa operations include a leading brand, nearly 4,000 retail outlets with highly trained baristas, a coffee vending operation, for-home coffee formats and Costa’s state-of-the-art roastery.

For Coca-Cola, the expected acquisition adds a scalable coffee platform with critical know-how and expertise in a fast-growing, on-trend category. Costa ranks as the leading coffee company in the United Kingdom and has a growing footprint in China, among other markets. Costa has a solid presence with Costa Express, which offers barista-quality coffee in a variety of on-the-go locations, including gas stations, movie theaters and travel hubs. Costa, in various formats, has the potential for further expansion with customers across the Coca-Cola system.

The acquisition will expand the existing Coca-Cola coffee lineup by adding another leading brand and platform. The portfolio already includes the market-leading Georgia brand in Japan, plus coffee products in many other countries.

Costa also provides Coca-Cola with strong expertise across the coffee supply chain, including sourcing, vending and distribution. This will be a complement to existing capabilities within the Coca-Cola system.

“Costa gives Coca-Cola new capabilities and expertise in coffee, and our system can create opportunities to grow the Costa brand worldwide,” said Coca-Cola President and CEO James Quincey. “Hot beverages is one of the few segments of the total beverage landscape where Coca-Cola does not have a global brand. Costa gives us access to this market with a strong coffee platform.”

Coffee is a significant and growing segment of the global beverage business. Worldwide, coffee remains a largely fragmented market, and no single company operates across all formats on a global basis.

“The Costa team and I are extremely excited to be joining The Coca-Cola Company,” said Costa Managing Director Dominic Paul. “Costa is a fantastic business with committed and passionate associates, a great track record and enormous global potential. Being part of the Coca-Cola system will enable us to grow the business farther and faster. I would like to say a huge thank you to our customers and to everyone in the Costa team who have helped us build the business to this position, and I look forward to the next exciting chapter in Costa’s vision of Inspiring the World to Love Great Coffee.”

Transaction details

The purchase price is £3.9 billion. This translates to approximately $5.1 billion. Upon the closing, The Coca-Cola Company will acquire all issued and outstanding shares of Costa Limited, a wholly owned subsidiary of Whitbread. This subsidiary contains all of the existing operating businesses of Costa.

Whitbread will be seeking shareholder approval for the transaction, which is expected to take place by mid-October. The deal is subject to customary closing conditions, including antitrust approvals in the European Union and China. It is expected to close in the first half of 2019.

Coca-Cola expects the transaction to be slightly accretive in the first full year, not taking into account any impact from purchase accounting. For the fiscal year 2018 (ending March 1, 2018), Costa generated revenue and EBITDA of £1.3 billion and £238 million GBP, respectively. This equates to roughly $1.7 billion in revenue and $312 million in EBITDA.

Because Coca-Cola expects the transaction to close in the first half of 2019, there is no change to 2018 guidance. The company’s long-term targets also remain unchanged. Coca-Cola will provide additional information as part of comprehensive guidance provided during the fourth quarter 2018 earnings call.

Rothschild acted as exclusive financial adviser to The Coca-Cola Company. Clifford Chance acted as legal counsel to The Coca-Cola Company, and Skadden, Arps, Slate, Meagher & Flom acted as tax counsel to The Coca-Cola Company.

Investor conference call details

Coca-Cola is hosting a conference call with investors and analysts to discuss this announcement today, Aug. 31, 2018, at 8:30 a.m. ET. Supplementary materials to the call will be available in advance of the call on the company’s website, http://www.coca-colacompany.com , in the "Investors" section. The company invites participants to listen to a live webcast of the conference call on the company’s website, http://www.coca-colacompany.com , also located in the "Investors" section. An audio replay in downloadable digital format and a transcript of the call will be available on the website within 24 hours following the call.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter , Instagram , Facebook and LinkedIn .

The fairlife® brand is owned by fairlife LLC, our joint venture with Select Milk Producers Inc. Products from fairlife are distributed by our company and certain of our bottling partners.

Forward-Looking Statements

This press release may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will,” “plan,” “seek” and similar expressions identify forward-looking statements, which generally are not historical in nature. However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These risks include, but are not limited to, obesity and other health-related concerns; water scarcity and poor quality; evolving consumer preferences; increased competition; product safety and quality concerns; perceived negative health consequences of certain ingredients, such as non-nutritive sweeteners and biotechnology-derived substances, and of other substances present in our beverage products or packaging materials; an inability to be successful in our innovation activities; increased demand for food products and decreased agricultural productivity; an inability to protect our information systems against service interruption, misappropriation of data or breaches of security; changes in the retail landscape or the loss of key retail or foodservice customers; an inability to expand operations in emerging and developing markets; fluctuations in foreign currency exchange rates; interest rate increases; an inability to maintain good relationships with our bottling partners; a deterioration in our bottling partners' financial condition; increases in income tax rates, changes in income tax laws or unfavorable resolution of tax matters; increased or new indirect taxes in the United States and throughout the world; failure to realize the economic benefits from or an inability to successfully manage the possible negative consequences of our productivity initiatives; inability to attract or retain a highly skilled and diverse workforce; increased cost, disruption of supply or shortage of energy or fuels; increased cost, disruption of supply or shortage of ingredients, other raw materials, packaging materials, aluminum cans and other containers; changes in laws and regulations relating to beverage containers and packaging; significant additional labeling or warning requirements or limitations on the marketing or sale of our products; unfavorable general economic conditions in the United States; unfavorable economic and political conditions in international markets; litigation or legal proceedings; failure to adequately protect, or disputes relating to, trademarks, formulae and other intellectual property rights; adverse weather conditions; climate change; damage to our brand image or corporate reputation from negative publicity, even if unwarranted, related to product safety or quality, human and workplace rights, obesity or other issues; changes in, or failure to comply with, the laws and regulations applicable to our products or our business operations; changes in accounting standards; an inability to achieve our overall long-term growth objectives; deterioration of global credit market conditions; default by or failure of one or more of our counterparty financial institutions; an inability to renew collective bargaining agreements on satisfactory terms, or we or our bottling partners experience strikes, work stoppages or labor unrest; future impairment charges; multi-employer pension plan withdrawal liabilities in the future; an inability to successfully integrate and manage our company-owned or -controlled bottling operations or other acquired businesses or brands; an inability to successfully manage our refranchising activities; failure to realize a significant portion of the anticipated benefits of our strategic relationship with Monster; global or regional catastrophic events; risks and uncertainties relating to the transaction, including the risk that the businesses will not be integrated successfully or such integration may be more difficult, time-consuming or costly than expected, which could result in additional demands on our resources, systems, procedures and controls, disruption of our ongoing business and diversion of management’s attention from other business concerns; the possibility that certain assumptions with respect to Costa or the transaction could prove to be inaccurate; the failure to receive, delays in the receipt of, or unacceptable or burdensome conditions imposed in connection with, all required regulatory approvals and the satisfaction of the closing conditions to the transaction; the potential failure to retain key employees as a result of the proposed transaction or during integration of the businesses and disruptions resulting from the proposed transaction, making it more difficult to maintain business relationships; the response of customers, policyholders, brokers, service providers, business partners and regulators to the announcement of the transaction and other risks discussed in our company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2017 and our subsequently filed Quarterly Reports on Form 10-Q, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company can give no assurance that the expectations expressed or implied in the forward-looking statements contained herein will be attained and undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Non-GAAP Financial Measures

This press release contains disclosure of the EBITDA, or underlying earnings before interest, tax, depreciation and amortization, excluding income from joint ventures, and revenue of Costa for the fiscal year 2018 (ending March 1, 2018), which may be deemed to be non-GAAP financial measures within the meaning of Regulation G promulgated by the SEC. Costa uses a range of measures to monitor its financial performance, which include both statutory measures in accordance with International Financial Reporting Standards ("IFRS") and alternative performance measures which are consistent with the way that business performance is measured internally and which are believed to provide both management and investors with useful additional information about the financial performance of Costa’s business. Underlying measures of profitability represent the equivalent IFRS measures adjusted for specific items that Costa considers relevant for comparison of the financial performance of Costa's business either from one period to another or with other similar businesses. Costa's calculation of EBITDA for the 52 weeks ended March 1, 2018, is as follows:

The above unaudited historical financial information relating to Costa has been extracted without material adjustment from the underlying consolidation schedules used in preparing Whitbread PLC’s consolidated financial statements for the financial year ended March 1, 2018.

EBITDA is not an earnings measure recognized by GAAP and does not have a standardized meaning prescribed by GAAP; accordingly, EBITDA may not be comparable to similar measures presented by other companies. EBITDA should be considered in addition to, and not as a substitute for, or superior to, operating income, cash flows, revenue, or other measures of financial performance prepared in accordance with GAAP. EBITDA is not a completely representative measure of either the historical performance or, necessarily, the future potential of Costa.

The Coca-Cola Company Investors and Analysts: Tim Leveridge, +1-404-676-7563 or Media: Scott Leith, +1-404-676-8768

Source: The Coca-Cola Company

Released August 31, 2018

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Costa Coffee’s Autonomous Store Technology Ushers in New Era for Coffee Retail

The coffee retail industry is witnessing a potentially monumental shift, propelled by advancements in technology and evolving consumer preferences. One of the companies harnessing the power of technology to redefine the traditional coffee retail experience is Costa Coffee .

The company’s latest innovation is the autonomous coffee retail store, a fully robotic system capable of operating without human intervention for up to seven days. It uses freshly ground whole beans, milk, and alternative milk options to serve a wide array of flavors. The system is designed to deliver consistent quality, with the capacity to create up to 8 million combinations of bean and milk type, strength, temperature, and flavor.

In a strategic partnership with New York-based Delaware North , one of the largest privately-owned-and-operated hospitality and entertainment companies in the world, Costa Coffee is set to launch its groundbreaking autonomous coffee technology, dubbed Costa Coffee Creations, at the Austin-Bergstrom International Airport in August.

The initial system will reportedly be installed at Gates 11 and 16, offering travelers an unparalleled coffee experience at any hour of the day or night. With a compact footprint of 24 square feet and round-the-clock availability, it offers unparalleled convenience for travelers seeking coffee during non-traditional hours.

The introduction of Costa Coffee Creations comes at a time when the industry is grappling with labor shortages and growing consumer demand for convenience and personalization. According to Nick Rex, Senior Director at Costa Coffee, the machine embodies a win-win scenario for operators and guests alike. It can concoct an infinite array of coffee options in minutes and facilitate seamless mobile ordering, all without the need for human intervention.

Costa Coffee’s journey towards innovation began in 1971. Now owned by The Coca-Cola Company, the brand has over 2,700 coffee shops in the UK and Ireland and 1,300 globally. The company, which entered the U.S. market in 2021, has always relied on technology to bring new ideas to life. In 2020, when the COVID-19 pandemic hit, for example, Costa Coffee turned to technology to ensure that its consumers could continue enjoying their cup of Costa Coffee amidst travel restrictions. The company used Google Maps Platform to roll out more ways to order to more locations. It embedded Google Maps Platform within its mobile app and international website, using the Geocoding API to create visual place markers illustrating Costa Coffee locations on its maps. This allowed customers to easily locate their nearest store and its opening hours, and even order online for minimal contact collection.

The introduction of its autonomous coffee retail store and the upcoming pilot test of Costa Coffee Creations at the Austin-Bergstrom International Airport are prime examples of how the company is redefining the traditional coffee retail experience. By leveraging technology to address industry challenges such as labor shortages and growing consumer demand for convenience and personalization, Costa Coffee is setting new standards for innovation in the coffee retail industry.

Copyright © 2024 Starfleet Media. All Rights Reserved.

635th Anti-Aircraft Missile Regiment

635-й зенитно-ракетный полк

Military Unit: 86646

Activated 1953 in Stepanshchino, Moscow Oblast - initially as the 1945th Anti-Aircraft Artillery Regiment for Special Use and from 1955 as the 635th Anti-Aircraft Missile Regiment for Special Use.

1953 to 1984 equipped with 60 S-25 (SA-1) launchers:

• Launch area: 55 15 43N, 38 32 13E (US designation: Moscow SAM site E14-1)
• Support area: 55 16 50N, 38 32 28E
• Guidance area: 55 16 31N, 38 30 38E

1984 converted to the S-300PT (SA-10) with three independent battalions:

• 1st independent Anti-Aircraft Missile Battalion (Bessonovo, Moscow Oblast) - 55 09 34N, 38 22 26E
• 2nd independent Anti-Aircraft Missile Battalion and HQ (Stepanshchino, Moscow Oblast) - 55 15 31N, 38 32 23E
• 3rd independent Anti-Aircraft Missile Battalion (Shcherbovo, Moscow Oblast) - 55 22 32N, 38 43 33E

Disbanded 1.5.98.

Subordination:

• 1st Special Air Defence Corps , 1953 - 1.6.88
• 86th Air Defence Division , 1.6.88 - 1.10.94
• 86th Air Defence Brigade , 1.10.94 - 1.10.95
• 86th Air Defence Division , 1.10.95 - 1.5.98

Business plan of Costa Coffee

Added on   2020-12-09

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Coffee Shop Usy Teodora Glagoleva

COFFEE SHOP USY TEODORA GLAGOLEVA, Elektrostal - Restaurant Reviews, Photos & Phone Number - Tripadvisor

Costa Coffee

Location & Hours

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1020 White St SW

Atlanta, GA 30310

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From the moment I stepped into Costa Coffee on White Street, I was enveloped in an ambiance that beautifully marries chic design with homely comfort. It's a gem for anyone looking to shift their work environment from home to a more engaging setting. The decor is not just visually appealing but thoughtfully designed, creating an ideal backdrop for both casual visits and productive hours. The highlight, undoubtedly, is their coffee. Each cup is a testament to Costa's reputation for quality - rich, aromatic, and brewed to perfection. It's the kind of coffee that commands your attention, making you appreciate the art of coffee-making. What sets this location apart, however, is the palpable sense of joy and warmth exuded by the staff. Their genuine smiles and attentive service don't just cater to your needs, but also add to the overall experience, making you feel genuinely welcomed. Costa Coffee on White Street isn't just a coffee shop; it's a destination. It's where you go to bask in the beauty of good design, indulge in excellent coffee, and enjoy the kind of customer service that leaves you smiling long after you've left. For remote workers or anyone in need of a change of scenery, this is your perfect spot. It's more than a coffee shop - it's an experience.

Such a cute coffee shop! I really like the interior and the location is great. Separate from the new food hall but also accessible from inside the food hall. The service was fast although they said it would be a few minutes! I had the lavender latte and it was great.

Blue lavender matcha latte

Had to update my rating for this amazing community hub, because they have been so consistent in their quality, service and food. It is now my favorite place.

See all photos from Nia G. for Costa Coffee

A great new space in the West End on the Beltline- I'm especially happy to see they serve more than coffee! Explore a variety of herbal teas, bakery items, and light brunch items. Plenty of seating, good atmosphere and bright environment. The service was quick however, the menu does need to be a little bit more specific regarding the quiche and mixed greens. I was not expecting a crustless quiche on a bun, but an actual quiche with salad on the side. The server did advise that this is an option and there were other options. However, the menu does not display this and when the order it was taken, It was taken as a quiche on a roll. The lady at the register was "new" so, no worries I will try it again because it was otherwise a tasty quiche. I do recommend you give this place a try.

This is such a cute spot to study, work, take photos drink coffee and eat small bites. I had the egg croissant it was good maybe just a tad bit salty but nothing major. The parking is free. It's not a huge location, seems like they are still building in the back room. But it's def a place to visit for all the folks who love coffee and cute seating areas. The service was good everyone was extremely nice. My iced latte was amazing.

Ice lattes with oat milk and caramel syrup

The hallway to the bathroom

This was cute coffee shop in the West End area of Atlanta. It's conveniently located right near the west side beltline. I enjoyed a healthy avocado toast option and my friend had the veggie quiche! The food was light, yet filling and really good. The establishment was clean and inviting, and the staff were friendly! I recommend for a fresh cup of Joe and light snack. They also have pastry options.

This shop is so cute! So I wasn't aware this was a UK coffee company until recently and I just had to try! It's a cute space located on the West End side of the Beltline. They have a great selection of lattes, specialty drinks, and teas to try. I had their Blue Lavender Matcha Latte and it was so good. I don't know if it's seasonal, but if you like Matcha give a try if you decide to go. There's a nice amount of seating ( I went on a Monday) and the atmosphere is inviting and quiet, but I do think they are still adding more seating to the back as well. I'm not a pastry or sweets person, but I did order the Banana Chocolate Bread and I honestly could've did without it. It just lacked flavor imo. Because I prefer just a nice latte, it's not a reason to not come back because the employees were so kind. Oh, and did I mention, there is free parking.

New coffee shop in the west end and off the belt line. Plenty of parking. And really adorable in the inside. The people working there are so friendly and helpful with their menu. It's really clean and welcoming. I've been there a few times and it's comparable to Starbucks. The coffee is ok and they use syrupy flavors. The food is ok. I had an avocado toast that was oddly lemony and my daughter had a croissant that was a little tough. Overall happy to have them in the neighborhood but I wouldn't go out of my way to go there.

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MOSCOW - RUSSIA

Ewf b.v east west forwarding.

Edelveis, Right Entrance, 2nd Floor Davidkovskaja, 121352 Moscow, Russia

• Phone: +7 495 938-99-66
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In 1988, the Tuvan Archaeological Expedition (led by M. E. Kilunovskaya and V. A. Semenov) discovered a unique burial of the early Iron Age at Saryg-Bulun in Central Tuva. There are two burial mounds of the Aldy-Bel culture dated by 7th century BC. Within the barrows, which adjoined one another, forming a figure-of-eight, there were discovered 7 burials, from which a representative collection of artifacts was recovered. Burial 5 was the most unique, it was found in a coffin made of a larch trunk, with a tightly closed lid. Due to the preservative properties of larch and lack of air access, the coffin contained a well-preserved mummy of a child with an accompanying set of grave goods. The interred individual retained the skin on his face and had a leather headdress painted with red pigment and a coat, sewn from jerboa fur. The coat was belted with a leather belt with bronze ornaments and buckles. Besides that, a leather quiver with arrows with the shafts decorated with painted ornaments, fully preserved battle pick and a bow were buried in the coffin. Unexpectedly, the full-genomic analysis, showed that the individual was female. This fact opens a new aspect in the study of the social history of the Scythian society and perhaps brings us back to the myth of the Amazons, discussed by Herodotus. Of course, this discovery is unique in its preservation for the Scythian culture of Tuva and requires careful study and conservation.

Keywords: Tuva, Early Iron Age, early Scythian period, Aldy-Bel culture, barrow, burial in the coffin, mummy, full genome sequencing, aDNA

Information about authors: Marina Kilunovskaya (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Vladimir Semenov (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Varvara Busova  (Moscow, Russian Federation).  (Saint Petersburg, Russian Federation). Institute for the History of Material Culture of the Russian Academy of Sciences.  Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail:  [email protected] Kharis Mustafin  (Moscow, Russian Federation). Candidate of Technical Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Irina Alborova  (Moscow, Russian Federation). Candidate of Biological Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Alina Matzvai  (Moscow, Russian Federation). Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected]

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