COMMENTS

  1. OYO Case Study: History, Valuation, Product, Services & Growth

    OYO Case Study: History, Valuation, Product, Services & Growth. Oyo Rooms (stylized as OYO), also known as Oyo Hotels & Homes, is an Indian hotel chain. It is one of the largest and fastest-growing hospitality chains of leased and franchised hotels, homes, and living spaces. Founded in 2013 by Ritesh Agarwal, OYO initially consisted mainly of ...

  2. (PDF) STRATEGIES OF OYO ROOMS

    STRA TEGIES OF OYO ROOMS -. A CASE STUDY. BI-LINGUAL INTERNATIONAL RESEARCH JOURNAL. Vol. 10 Issue 40 October to December 2020 140. VVS. *Student MHM II Semester, Graphic Era Deemed to be ...

  3. OYO Success Story

    OYO Corporate Business Solution has a presence in 230+ cities and towns as of January 2024, spanning across 4 countries. OYO has over 174,000 hotels and homes around the nation as of January, 2024. It is present in over 35 countries as of January, 2024. OYO reached the milestone of 100 million downloads in 2021.

  4. Startup Success Story of OYO Rooms (Case Study)

    Despite many struggles, This Startup Oyo got successful and success story of its journey is an inspiration for many small startups in India. Oyo has expanded its horizons beyond the bounds of India as well as just hotels. At the moment, Oyo is one of the India's most gifted startups. Ritesh Agarwal has 30% of the profits of Oyo Rooms.

  5. (PDF) The Growth Story of OYO: A Case Study

    The Case Study focuses on OYO, the leading online hotel booking website in India. A "Make in India" initiative, OYO currently has the highest market share of approximately 68%, generating the ...

  6. OYO: A New Global Chain of Hotels Emerges

    The case discusses the rise of a global chain of hotels that originated in India in 2015/16 and grew to become one of the top five leading hotel chains in the world in about four short years. The story of OYO's meteoric growth illustrates the power of technology to transform emerging markets and disrupt established industries. OYO represents a classic case of an organization that leveraged the ...

  7. OYO: A Journey Through the Hotel Chain's First Ten Years

    Abstract. This case study explores the amazing path of OYO, a global phenomenon in the hotel industry that started out small in India. OYO, which was established by Ritesh Agarwal in 2013 as a budget hotel aggregator in India, has now grown to become a significant player in the hospitality sector, with a presence in more than 80 nations.

  8. The Growth Story of OYO: A Case Study

    The Case Study focuses on OYO, the leading online hotel booking website in India. A "Make in India" initiative, OYO currently has the highest market share of approximately 68%, generating the highest revenue among all its competitors. The case traces the origin and growth of OYO and presents a SWOT analysis of the business.

  9. OYO: A New Global Chain of Hotels Emerges

    The case discusses the rise of Indian global hotel chain OYO, originating in 2015/16 that has grown to become one of the top five hotel chains in the world in just four years. OYO's growth illustrates the power of transformative technology on emerging markets to disrupt established industries. OYO represents a classic case of an organization ...

  10. OYO: Creating Effective Spaces

    Abstract. Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed to capture almost 1.5% of India's budget hotel market.

  11. Progress and Performance of Oyo Rooms- a Research Based Case Study

    6689 Guruprasad et al. Progress and Performance of OYO R ooms- A Research Based Case Study. sales growth, with a realized v alue run rate of $1.8 Bn as of. December 2018, fr om $0.4 Bn in 2017 ...

  12. PDF "A game changing business model for hotel industry": Case study of Oyo

    The success of this game changing business model is that company is working in18 countries. with 23,000 hotels and more than 800 cities and continues to grow. On top of that, Oyo is. world‟s 6th largest chain of operated hotels, homes, managed living and work spaces. The recent.

  13. The Success Story of OYO

    In the case of asset partners, OYO offers its proprietary technology and tech-driven solutions to guarantee hassle-free operations on the ground. It provides end-to-end revenue ownership, that includes pricing, third-party distribution, and higher revenue for partners via its direct channels while also eliminating day-to-day operational hassles

  14. OYO IPO Case Study

    OYO IPO Case Study - Purpose of the IPO. The company plans to use 29% of the IPO proceeds for repayment of the borrowings. The repayment or prepayment of debt would amount to INR 2,441 Cr. The total debts in OYO's books are at 2848.79 cr as of FY 2020-21.

  15. Marketing Strategy of OYO: Unlocking Success

    OYO Marketing Strategy. OYO Rooms, also known as OYO Hotels & Homes is the third-largest hospitality chain by room count providing a comfortable room stay and ensuring the acceptability of the services by the OYO's customers in more than 80 nations.Incorporated in 2013 by Ritesh Agarwal (one of the youngest Indian entrepreneurs, the founder and CEO of OYO Rooms) it has established itself as ...

  16. Case Study: How OYO drove Brand Awareness amidst family travellers

    The Case Study of the OYO campaign includes insights into conceptualization and execution, along with statistics on the results garnered. Category Introduction. As of 2019, it is estimated that there were on an average 54 million short-stay storefronts globally. Out of these, only ~10% of storefronts are organized under traditional brands.

  17. Oyo Case Study: Business Strategy, Success & Failure

    Summary: In this blog we are discussing Oyo case study. OYO company was founded by entrepreneur Ritesh Agarwal at very young age. Recently, company's estimated revenue was over Rs 5,700 crore for FY2023. Born in 1993, Ritesh embarked on his entrepreneurial adventure at the tender age of 17, setting the stage for a remarkable story.

  18. Oyo Business Model(Case Study) How Oyo Works & Earns?

    The New business model of Oyo Rooms is Fully stack and Franchise Business. UPDATES. SoftBank Group Corp. is dispatching two executives to help Oyo Hotels, one of the largest startups in its portfolio, right its virus-stricken business in Japan, according to people familiar with the matter.

  19. Case study: Oyo services

    Oyo Rooms, also known as Oyo Hotels & Homes, is an Indian vacation rental online marketplace company. Along with a clean room, they offer, quality and standardized services like in-room Wi-Fi, breakfast, AC, backup power, etc. at budget prices. In theory, your experience as a guest should be the same if you check-in and stay at an Oyo Rooms ...

  20. OYO Rooms Scales Rapidly to Support Expansion with AWS

    OYO Rooms also offers a property management system for partners to manage check-ins and check-outs and conduct price adjustments according to demand. To date, around 1.1 million people visit the OYO Rooms website daily, and more than 12,000 hotels in over 500 cities across 18 countries have partnered with the company.

  21. OYO Case Study

    Read this case study to learn how Singular has helped OYO increase efficiency and save an enormous amount of time. Skip to main content [Live Webinar] ... OYO offers 40+ integrated products and solutions to patrons who operate over 157,000 hotel and home storefronts in more than 35 countries including India and those in Europe and Southeast ...

  22. Exploring Crisis Leadership during COVID-19: A Case Study on OYO

    Study on OYO. Yasmin Kukul 1, Kedarnath Thakur 2 and Lalatendu Kesari Jena 1. Abstract. The case explores the steps taken by the leadership team at OYO to mitigate the challenges faced. due to the ...

  23. Case Study: How OYO reached 8 M+ with global Women's Day campaign

    The campaign went live across platforms including YouTube, Instagram, Facebook, LinkedIn, Twitter as well as the OYO App, thereby achieving a reach of 8 million+ with a total engagement of 1.8m+ globally. The Women's Day film garnered 1million+ views on YouTube and 500k on Instagram and Facebook. OYO increased engagement on their social ...