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How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

• Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
• Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
• Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
• Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
• Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

Other Posts

The Evolution of Five Iconic Brand Logos (Amazon, Apple, Google, Nike, Starbucks) and Free Logo Templates

How to Make a Presentation (2023 Guide With Tips & Templates)

10 Brand Kit Examples Plus Tips and Tools

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How to make your branding presentation a success

Get your team on prezi – watch this on demand video.

Anete Ezera March 30, 2024

For all brands, whether established or new, pitching your identity and intentions as a brand should be an important part of presentations. But, it’s not always easy to showcase your brand in the way you envision. This is why knowing how to create the perfect branding deck is important. With Prezi, merging your ideas into a branding presentation has never been easier. Read on to learn more about what a branding deck is and get the knowledge you need to showcase your brand in the right way. 

What is a branding presentation? 

People use branding presentations for several reasons. They can be used to introduce a brand and explain their values and business strategy. They’re also used to brief marketing teams or partners or align internal teams with the brand’s direction. They can be useful for all brands, from newly established to global companies. 

A branding presentation will usually consist of: 

• Brand overview;
• Detailed information about the brand’s target market;
• How the brand positions itself in the market;
• Showcase of the brand’s visual elements (logo, color palette, imagery);
• Explanation of the brand’s communication style (voice, tone);
• Examples of how the brand identity is applied across various mediums;
• Brand guidelines and standards.

Examples of branding presentations

We’ve put together some examples of branding presentations that were created using Prezi. 

Personal branding presentation 

The following example is a personal branding presentation, which uses the same principles as a normal branding presentation. Only, the brand you’re selling is yourself. This presentation is created by the help of Prezi AI , and you can reuse this presentation example and fill in the placeholders with your own information. You can showcase your strengths, values, and goals, and add a personal touch to make it authentically yours. Or, you can also use Prezi AI to create a presentation like this in minutes or even seconds.

Fashion branding presentation 

The following branding presentation could be used for a fashion brand. The presentation design, created using Prezi AI , matches the aesthetic appeal a fashion brand might want to use. This is a good example of storytelling as the presentation moves through each point telling the audience about the brand and what their intentions are. The fashion brand presentation also explores its identity and heritage, which is a great way to connect with the audience on a personal level. You can simply reuse this presentation, add your content and personal touch, and present it right away.

Grammarly brand presentation 

This presentation on Grammarly is a great example of staying consistent and true to your brand. When you look at the overall theme of the presentation, such as the colors and fonts used, you can see that the brand identity is solid all the way through. This is a great way of sharing what you envision your brand to look like with the audience. 

8 Tips to help you create the best branding presentation

Now we know what a branding presentation should consist of, let’s look at some tips to help you in the creation process. 

Start with a strong story 

In order to captivate your audience from the beginning, you need to come up with a story that captures your brand’s mission, vision, and values. A storytelling approach helps to engage your audience emotionally and intellectually, making your brand’s purpose and direction clear from the outset. 

Know your audience 

Think about who you’re presenting to, as this will help you highlight the more relevant aspects of your brand. Whether you’re presenting to clients, stakeholders, or internal teams, tailor your branding presentation to the specific interests and expectations of your audience. 

Highlight the unique value proposition 

In order for people to take your brand seriously, you should talk about what sets you apart from your competitors. Think about the unique benefits your brand offers compared to similar brands, and highlight these points. You should make your unique value proposition the main focus of your presentation to showcase why your brand matters. 

Use interesting visuals 

Another great way to grab your audience’s attention is to make your branding presentation look visually interesting. You should include your brand logo and color scheme throughout to reinforce who you are. When it comes to including imagery, it’s important to choose images that correlate with your message, and they should be relevant to the information on your presentation slides. When used in the right way, visuals can be really good at strengthening the points you’re making. 

Examples of your brand in action 

The best way to get people on board with your brand is to make them believe in it. The best way to do this is to show them your brand in action. This could be from brand packaging and advertising examples to displaying your digital presence. By showing how your branding is applied in real-world circumstances, you’re bringing your brand to life, rather than just talking about it. 

Be concise and focused

Your audience is going to soak in information better if you keep your presentation clear and to the point. Think about the key points you want to make, and stick to them. You could use each slide of your branding presentation to make one key point, this way you’re not overloading each slide with too much information, which can be confusing. When thinking about how you want your presentation to look, avoid cramming your slides with too much text and too many visual elements. Your message will come across much clearer if you keep it simple. 

Interactive elements 

This is an aspect that can really boost your presentation and make it less boring. For branding presentations, you might want to include interactive elements like a live demonstration or an interactive session where the audience can experience your products or platform firsthand. Another idea might be to encourage your audience to participate in discussions, like sharing their experiences or expectations of your product or service. For virtual branding presentations, use Live Prezi to take interactivity to the next level. With Live Prezi, you can create an interactive presentation experience in real-time. Simply set up your link and share it with anyone, anywhere. Up to 100 participants can join your Live Prezi session and follow along as you guide them through your compelling content.

End with a clear call to action 

It’s important that you make it clear to your audience what action you need them to take following your presentation. This might be seeking approval or feedback, or a specific, unique action you require from your branding presentation. Either way, you should be clear about the next steps you want the audience to take following your presentation. 

Pitfalls to avoid 

We’ve already discussed things that you should consider when creating your branding deck, now let’s look at some mistakes you should avoid. 

Too much information 

A common mistake when making branding presentations is putting too much information onto the slides. Overloading slides in this way is going to be distracting for your audience. Try using bullet points to make each point clear and use visuals that complement your spoken words. With Prezi’s AI text editing tool , you can easily modify your text to match your desired outcome in seconds. Make text longer, shorter, or create a concise and engaging list.

Inconsistency 

When you use a mixture of styles, fonts and colors throughout your branding presentation, it screams amateur. You should make sure the whole thing looks in alignment with your brand and stays consistent for the whole presentation. Staying constant with the visual aspect helps to paint a picture of what your brand looks like. To feel more confident in your design choices, use Prezi’s AI presentation maker – it’ll suggest matching color schemes, layouts, and more, to match your topic and style.

Underestimating your audience’s knowledge 

Assuming your audience knows too little or too much can cause confusion. Make your presentation just right for what they know about your brand and the field it’s in. Give them new things to learn without making it too simple.

Skipping your brand’s story

People tend to resonate with stories and purposes. Failing to talk about who you are as a brand and what you stand for can cause your audience to disconnect. You should make it a personal branding presentation that mentions your values and intentions. 

Failure to mention competitors

It’s important to let your audience know where your brand sits in the market. When you fail to discuss your competitors, your audience may deem this ignorant or naive. The purpose of mentioning your competitors is to show how your brand can outshine them and what values you have to offer that they don’t. Without this, your audience will be left with questions about your brand’s uniqueness and whether you’ll fit in the market. 

Forgetting to proofread 

If your presentation contains typos, spelling mistakes, or inaccuracies, you may come across as unprofessional and questions about your brand’s credibility may arise. Remember, branding presentations are all about giving off a good first impression, so make sure you’ve checked each slide properly before your big moment arrives. 

Don’t rely too heavily on text

When the screen is crammed with text, it can make your branding presentation look dull and make it harder for your audience to follow. By using visuals to explain your points instead of lots of text, the audience can process your message much faster. After all, you’re going to be the voice of the brand, so stick to a few bullet points and elaborate with speech. 

Not preparing for questions 

Your audience is bound to have questions about your brand and goals, and how you plan on reaching these goals. Since there’s no way of knowing what questions will be thrown at you, it’s a good idea to prepare beforehand. 

Prezi’s role in your branding presentation 

Prezi is a presentation tool that’s different from any other. It lets you share ideas in a way that’s interesting, by moving around a single space, letting you zoom in and out of sections to show off your points. There’s no longer a need for boring, traditional slide-based presentations because Prezi allows us to share our thoughts in a more dynamic way that lets us bring our audience on a journey with us. 

Prezi is particularly useful for creating branding presentations because you can share your brand’s story and identity in a new and exciting way that sticks with your audience. Let’s look at some of Prezi’s features that would be great for creating your branding presentation. 

Brand kits 

We know how important it is that things stay consistent when it comes to branding presentations. This is why Prezi has created the Brand Kit feature, where you can include your brand’s color palette, logo, fonts, and style so that every time you need it, you have a pre-set branding presentation template. This way, you can save time whenever you need to create a presentation based on your brand, and you know it’s going to align with your brand’s identity every time. 

Integration features 

When it comes to presenting your branding deck virtually, Prezi has all the tools you need to succeed. You can connect and engage with hybrid teams in real-time using Prezi Video , making your meetings more exciting and engaging. You can show your branding content at the same time as showing your face, so you can still present just like you would in a conference room. 

Open canvas 

Prezi’s open canvas feature allows you to move freely from one point to the next. It takes away the restrictions that come with slide by slide-based presentations. This is ideal for when you’re telling your brand’s story, as you can zoom in on certain key points and then back out to the bigger picture. It’s also easier to go back and forth between points which might be useful when faced with questions about your brand. 

Professionally designed templates 

For those who don’t want to start with a blank page, having a fully prepared template can be a huge help. With Prezi, you can choose from a great range of templates . No matter what industry you’re starting out in, you can find a template that can serve as the building ground for your branding presentation. Prezi templates are customizable, so you can integrate parts of your brand as you go along the creation process. 

Images and icons 

Prezi has countless icons and images you can choose from to help you create the perfect visuals. Branding presentations are all about telling a story, and with Prezi, your options are endless when it comes to selecting the perfect visuals to complement your narrative. Having a great range of images and icons to choose from all in the same place makes the creation process much simpler, saving you time for more important aspects of your brand. 

AI text editing tool 

When it comes to forming the right words, we can help. Our AI feature can edit your work or offer suggestions, such as correcting spelling mistakes or grammatical errors. Prezi’s AI text editing tool can also shorten or lengthen text, as well as restructure it, such as changing paragraphs to readable bullet points. This is a really important feature when it comes to making a branding presentation, as easily readable slides are a crucial part of it. 

Collaborate easily 

Working together to create the best branding presentation is easy with Prezi. You and your team can work remotely on the presentation and communicate ideas and feedback using the comment feature. You can comment on each frame, so you and your team can be sure that every part of the presentation is up to scratch, working together from anywhere in the world. 

Why every branding presentation needs AI 

At Prezi, we’re always striving to provide the best presentation creation experience – that’s why we’re elevating it with advanced AI features. There are so many benefits of using AI to assist in the creation process of your branding presentation. Let’s look at a few of these advantages: 

Save time with automatic design and content: AI quickly creates designs and content, cutting down the time you spend on making presentations. For those using Prezi, this means extra time to improve your story. 

Brings new ideas: AI can come up with new designs and content ideas that you might not have thought of yourself. 

Keep things consistent: Many AI tools can help you stick to the same theme throughout your branding presentation, such as, colors and fonts. 

Easy updates and changes: With AI, making changes and improvements to your presentations is a lot easier. Take the Prezi AI text editing tool for example, which makes suggestions to make your content even better. 

A new beginning for branding presentations 

Whether you’re launching a new brand or whether you’re an established brand taking on a new venture, branding presentations can be the make or break for you. This is why it’s so important to make a good, strong impression on your audience. By following the tips we’ve mentioned in this article, you can maximize your chances of making a showstopping branding presentation that leaves your audience invested. 

By using Prezi to make your presentation, you’re not only equipped with features like pre-designed templates , but you also have the advantage of AI-powered design tools . It’s clear that features like the AI presentation creator and AI text editing tool have changed the way we create presentations. Gone are the days of worrying about what to say and when, because with Prezi, you know that each slide is going to have the perfect balance between text and visuals, captivating your audience.  

And, not only is the creation process a lot easier with Prezi, but it’s quicker too. This is a great perk for brand owners, as we know there’s much more to launching a brand than making presentations. The assistance of Prezi means you now have more time to spend on important tasks. So, for your next branding presentation, partner with Prezi and reap the benefits of amazing design features and AI-powered presentation tools. 

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How to make a branded PowerPoint presentation

october 6, 2023

by Microsoft Create team

A branded PowerPoint presentation features your business's own visual language in a design template. Here, you create an effective and eye-catching way to represent your company that goes far beyond adding a logo to every slide—for your audience, it conveys an attention to detail that reinforces your brand values. Thankfully, you don't have to be a graphic design expert to create a branded presentation. Start with a professionally designed PowerPoint template and then modify it to reflect the visual identity for your business.

Why create a branded presentation?

A cohesive visual identity is one of the signifiers of professionalism to your audience. It reflects confidence and uniqueness in a world of competitors.

You might already have stationery , business cards , and a website featuring your brand's visual elements—this includes things like color palette, typography, logo size and placement, or decorative elements. It makes sense to carry this cohesion to your presentations. This is often overlooked in establishing a visual identity. Many believe that they must start from scratch, which is time- and labor-intensive. But instead of building a template from the ground up, start by selecting a design that speaks to you and modify a few simple elements to create your own branded presentation.

How to create a branded PowerPoint presentation

When developing a branded presentation, there are three important things to include: your logo , your brand colors , and your brand's font.

Embed your logo

A branded presentation will carry your logo on every slide, as an anchor element. But it should not be too large or distracting that it draws attention away from your content. Your first and last slides should include a large version of your logo, and on your remaining slides, this logo will move to a corner of your presentation, where it will serve as a visual reminder for your audience.

If you have a copy of your logo saved as a file, it's easy to embed into PowerPoint; here's how:

• Open your PowerPoint deck and go to the slide where you want the logo.
• Select  Insert  >  Pictures  >  This Device .
• Navigate to your logo file, select it, and then select  Insert .
• Select the logo and resize it (if necessary) by clicking and dragging one of the resize handles, then drag the logo to the position you want it in.

Set your colors

If you've got brand colors, here's how to set them for your presentation:

• Open your PowerPoint deck.
• Select  Design .
• Under  Variants  (toward the right side of the toolbar), select the  More  drop-down and then select  Colors  >  Customize Colors .

If you haven't picked brand colors yet and are looking for guidance, learn how to choose the perfect colors for your brand with help from the Microsoft Create team.

The relationships between groups of colors can establish a mood for your business. Color theory tells us that red means passion and blue represents calm, for example, but a trio or quartet of colors across a spectrum can mean multiple things, whether they complement or contrast with each other. To learn more, check out  The fundamentals of color: What is color theory?  by artist and creative director,  Alberto Cerriteno .

Select a font family

A font is more than just the default text for your presentation: A font family also includes different weights (bold or lightweight, for example), italics, and special or foreign characters. Choosing a font family means versatility for anything you might want to convey to your audience.

Here's how to select the font family:

• Under  Variants  (toward the right side of the toolbar), select the  More  drop-down and then select  Fonts  and then select a font family.

Tips for successful presentations

• Balance text and visuals.  A wall of text will be uncomfortable to read, while too much imagery will seem unfocused.
• Enhance your content through your public speaking, but don't echo it.  Use what you're saying to accentuate the content instead of dryly repeating it.
• Keep the colors balanced.  Bright or distracting colors will take away from your message, even if it is part of your company's identity.
• Ensure that fonts are legible.  Avoid using text that's too large and make sure that it can be read from anywhere in the room where you are presenting.
• Use charts and graphs, but sparingly.  Too much data presented as visuals can be information overload.

Start with a professional template

Microsoft Create  provides PowerPoint templates that can help take the guesswork out of creating a visual identity from scratch. With just a few clicks, you can edit and revise these customizable templates to match your brand.

Start by looking through our  business presentation templates  and downloading the ones you like best. Then modify them to build your own branded presentation.

Related topics

Free Brand Presentation Templates

By Joe Weller | November 2, 2021

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We’ve compiled the most useful collection of free brand presentation templates for chief marketing officers (CMOs), brand ambassadors, marketers, creative directors, and product managers. 

Included on this page, you’ll find a brand presentation template , a brand identity presentation template , a brand launch presentation template , and a brand logo presentation template , as well as a list of helpful tips for completing these templates .

Brand Presentation Template

Download Brand Presentation Template Microsoft PowerPoint | Google Slides

Use this comprehensive template to present your brand story to team members, clients, investors, or other stakeholders. Enter details about your company’s background, purpose, values, and culture to offer an introductory idea to your company’s brand. Next, describe your organization’s positioning and strategy, including the marketplace, long-term vision and strategy, and how the brand aims can help the company reach its goals. Finally, list your brand’s distinctive attributes, as well as any story-friendly facts and figures that support it. This template helps you create a visually dynamic, easy-to-follow brand story that is engaging, memorable, and inspires loyalty. 

For helpful details to ensure that your branding efforts are aligned with your company style guide, read our article on brand style guide templates .

Brand Identity Presentation Template

Download Brand Identity Presentation Template Microsoft PowerPoint | Google Slides  

A strong brand creates an emotional connection with its customers, which results in brand loyalty.  In order to foster lifelong partnerships that lead to upsell opportunities, you must first have a strong brand identity. 

This brand identity presentation template provides a step-by-step process for defining and refining it. Enter design goals and objectives, marketing materials, and details about your target audience. 

Next, define your brand’s call to action (i.e., the desired reaction from your target audience), and enter the brand look and feel, campaign message, competitive analysis, and any brand-related image details. This completely customizable template is the ideal presentation vehicle for your brand, from brainstorming stages to brand campaigns and launches.  

For helpful details on ensuring your branding efforts are effective, see read our article on brand audit templates .

Brand Guide Presentation Template

Download Brand Guide Presentation Template Microsoft PowerPoint | Google Slides  

Use this customizable template with sample-answer text to capture and share your brand’s unique attributes. The template walks you through four primary company branding steps: who you are, what you do, how you do it, and why you do it. A strong brand increases your visibility in the marketplace by establishing an emotional reaction from potential and existing customers. This template will help you create that connection with customers through your branding efforts.

Brand Promotion Presentation Template

Download Brand Promotion Presentation Template Microsoft PowerPoint | Google Slides

This brand promotion presentation template includes a presentation-ready framework for everything you need to promote your brand. Enter company history, purpose, values, and culture details, what you do and why, and positioning and strategy details to reflect (or further define) the power of your brand. The template also includes a Brand Attributes section that includes space to note brand messaging, mission statement, vision, and brand personality, as well as an Executive Bios section to list key stakeholders and their role in strengthening your company’s brand. 

For helpful details on making your branding assets more effective, read this marketing asset management guide .

Brand Launch Presentation Template

Download Brand Launch Presentation Template Microsoft PowerPoint | Google Slides  

Use this dynamic brand launch presentation template to keep your team apprised of all brand-specific developments, from initial brainstorming sessions to brand launch. The template includes sections to note brand marketing guidelines, brand marketing materials, target audience, call to action, brand campaign look and feel, competitive analysis, and schedule. This template emphasizes key brand messaging, so you’ll be on-track for a successful brand launch and make an impression in the market. 

For more brand strategy resources and solutions, see our guide to effective brand asset management .

Luxury Brand Presentation Template

Download Luxury Brand Presentation Template Microsoft PowerPoint | Google Slides  

This presentation template provides a professional, design-rich backdrop for your luxury brand. Whether your brand is in the jewelry, auto, real estate, fashion, or advertising industry — or another luxury vertical — this customizable presentation template prompts you to emphasize your brand’s unique value proposition. This all-inclusive luxury brand presentation template helps you to accurately define your one-of-a-kind brand story and highlight the brand’s high-end characteristics.

Brand Logo Presentation Template

Download Brand Logo Presentation Template Microsoft PowerPoint | Google Slides  

Introduce or explain every facet of your logo with this easy-to-use brand logo presentation template. As the visual representation of your brand, your logo is the primary symbol connecting your company with your customers — as such, the template focuses on creative elements, such as imagery, tagline, verbiage, design style, colors, and other visual considerations. This template’s unique offerings provide ample space for you to brainstorm, develop, refine, or revise your logo for maximum visual appeal.

Brand Pitch Deck Template

Download Brand Pitch Deck Template Microsoft PowerPoint | Google Slides

Your brand is primarily concerned with establishing and maintaining strong relationships among your organization, employees, business partners, and customers. In order to effectively present your brand, you need a dynamic way to pitch it to stakeholders. This brand pitch deck template is the perfect vehicle to introduce all of your brand’s crucial components (e.g., company history, values, purpose, positioning, strategy, and brand attributes), so that your audience feels inspired and invigorated by your offerings. 

For more on building strong brand frameworks, learn how to write a brand brief and download free templates .

What Is a Brand Presentation Template?

A brand presentation template provides a framework to showcase a brand’s attributes and market impact. A branding presentation template displays your company’s history, purpose, values, and visual qualities intended to establish connections with customers and inspire lifelong brand loyalty. 

As the primary storytelling vehicle for a company’s brand, a brand presentation template is a crucial means to condense and exhibit everything your brand represents. A brand has the power to build long-lasting trust with customers and the potential to increase loyalty and upsell opportunities. 

A brand presentation template helps you turn your brand into a “story” by providing a presentation outline. Use the template as a guide to ensure that you note every aspect that makes your brand powerful, unique, and effective. By using a brand presentation template, your company will be fully prepared for brand launches, product announcements, rebranding, internal branding efforts, and special marketing campaigns. 

In your presentation, include details about each of the following components to establish solid brand awareness: 

• Company History: Provide company details, including your date of establishment, location, growth patterns, goals, and motivation.
• Customers: Provide customer information and describe your target audience.
• Customer Issues: Explain any issues or problems your customers face, and how your products and services help them solve these issues.  
• Company Purpose: Provide details for why you’re in business, including the historical and ethical reasons, and what the company is passionate about.
• Company Values: Define your company’s values and the principles that guide your company’s actions. 
• Company Culture: Share information about your company’s culture and how it positively impacts your customers. 
• What, Why, and How: Explain what you do as a company, how you do it, and why you do it. 
• Company Vision: Add information about your company’s vision. Where do you want to be in the future, based on your organization’s aspirations and goals? 
• Company Mission: Define your company’s mission and overall intention.
• Positioning and Strategy: Provide details of the marketplace, your company’s long-term vision and strategy, and how your brand aims to meet and exceed your goals.
• Brand Attributes: Add your brand attributes, including brand-related verbiage, imagery, design and style, logo, colors, and other visual considerations. 
• Facts and Figures: Share brand story-friendly facts and figures about your company to support its effectiveness.
• Executive Bios: Include brief biographical details for your brand’s primary stakeholders, including their background, current roles, and major contributions within your company.

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How Brands Are Built

The ultimate guide to brand naming

Table of contents.

Skip to a section in the ultimate guide to brand naming:

Why brand names are important

What makes a good/bad brand name, types of brand names, the brand naming process, the naming brief, how to generate name ideas, trademark prescreening, domain names, how to present brand names, books about brand naming.

• Websites and blogs about brand naming

Good, mainstream news articles about brand naming

Brand naming agencies.

• Additional resources

Why an ultimate guide to brand naming?

You might be thinking, “Rob, didn’t you just write an entire book about brand naming ? Isn’t that supposed to be your ultimate guide to brand naming?” Point taken. But let me explain: In December 2021, just two weeks before my book published, I got an email from a marketer requesting a sneak peak. “I just pre-ordered your book on Amazon, but am in the middle of trying to create some names before Christmas. It looks like [your book] would be really helpful. Any chance to get a preview?”

At the time, I didn’t have a preview to share. (There’s now a summary of the book’s key concepts for sale on the How Brands Are Built store .) But I’ve been writing about naming for years, and even published some early drafts of book chapters as e-books and articles. My reply to the namer with a Christmas deadline contained attachments and links designed to provide a good head start on what’s covered in the book. I didn’t know it at the time, but that reply email was the beginning of this post.

Since the book published, I’ve written half-a-dozen new articles about naming. As I mentioned on Instagram , “Just when I thought I was done writing, I realized one of the best ways to promote a new book is … more writing.” Since all of this information is already out there, mostly for free, a thought occurred to me: Why not pull it all together in one place? And that’s how I got the idea for this “ultimate guide to brand naming.” I’ve listed relevant topics (they loosely track with the content in Brand Naming), provided some guidance for each, and then linked to relevant articles, tools, and more. It’s not just stuff I’ve written, either—if it’s helpful and it’s out there, I’ll link to it. And I’ll do my best to keep this post updated, too.

Without further ado, I’m pleased to present: The ultimate guide to brand naming.

Brand names are important for at least three reasons:

1. Language is powerful

We experience this fact in our everyday lives—in great speeches and our favorite song lyrics. It’s also been shown empirically, in studies like Loftus & Palmer (1974) , in which researchers showed they could change people’s perceptions and memories of events simply by changing the verbs used to describe them.

2. The costs of getting it wrong are high (i.e., naming is hard)

Even if you can’t convince someone of the importance of getting the brand name right, you can probably get them to agree that getting it wrong could be very costly. Ill-considered brand names can result in product recalls, wasted money, and legal problems—not to mention embarrassment.

3. A good name is a good investment

If you’re already on board with the idea that a strong brand is important, it’s not a big leap to see that the name has an important role to play. The name lasts longer than any other brand asset—logos, taglines, websites, and ad campaigns—and often costs less to create, acquire, and protect.

Can you think of other reasons brand names matter? Leave a comment below.

Further reading:

• “ Why Are Brand Names Important? ” Rob Meyerson, Branding Strategy Insider
• “ What’s in a Brand Name? ” Rob Meyerson, AMA.org
• “ Reconstruction of automobile destruction: An example of the interaction between language and memory ,” Elizabeth Loftus and John Palmer, Journal of Verbal Learning and Verbal Behavior
• “ Famous Names ,” John Colapinto, The New Yorker

▲ Back to top

Look online and you’ll find not shortage of lists of “must-haves” for brand names . But those lists are oversimplifications, at best. What makes a name good depends on the context and underlying strategy. There is no magic list of boxes every name must check. Instead, as I wrote in Harvard Business Review , “the brand name you select should strike a balance between being strategic, creative, and technical.” For examples of qualities in each of those three categories, see the image and free tool linked below, and check out “ How to Evaluate Brand Names ” on the JUST Creative blog.

• “ How to Pick the Best Name for Your Company ,” Rob Meyerson, Harvard Business Review
• “ How to Evaluate Brand Names ,” Rob Meyerson, JUST Creative blog
• Blank Name Radar worksheet (free download)
• “ What makes a great brand name? (Useful List) ” How Brands Are Built
• “ The 10 essential qualities of great brand names ,”  Catchword blog
• SMILE & SCRATCH Test ,  Eat My Words

The best way to classify types of brand names is along two dimensions: naming approach and naming construct . Using this system, we can identify roughly eleven types of brand names—nine in the graphic shown below, plus another two that don’t fit as well into the graphic.

• Abstract, real-word names: Apple, Virgin
• Suggestive, real-word names: Ivory, Twitter
• Descriptive, real-word names: The Container Store, Pizza Hut
• Abstract, compound names: Everlane, DreamWorks
• Suggestive, compound names: Zipcar, Grubhub
• Descriptive, compound names: GameStop, Vitaminwater
• Abstract, coined names: Dasani, Kodak
• Suggestive, coined names: Febreze, Sharpie
• Descriptive, coined names: Acuvue, E-Trade
• Abbreviated names (including alphanumerics and acronyms): WD-40, IBM
• Foreign-language names: Prego, Toca Boca

Also worth mentioning are founder’s names, like McKinsey and Smart & Final (yes, those are the founders’ names), and geographic  names, like Palo Alto Networks and Mystic Pizza (yes, that’s the name of the town). I consider these subtypes of the descriptive, real-word category.

The internet is littered with lists of “types of brand names,” but most of these lists are problematic—they contain redundancies or miscategorizations. You’ll also find many other words used to describe names—words like evocative, associative, composite, double-barreled, merged, fused, invented, fabricated, and neologism—but most of them are interchangeable with the terms I’ve used above, as shown in the graphic. The approach-construct system (also detailed in Brand Naming ) is the clearest, most logical, and most useful taxonomy of name types.

• “ Every type of brand name in one simple chart ,” Rob Meyerson, How Brands Are Built

Different naming agencies and consultants may use slightly different processes, but the image below depicts a generally agreed-upon set of steps. Read more about the process in the Further reading links, or scroll down for additional information on some of the key steps.

• “ The Optimal Brand Naming Process ,” Rob Meyerson, Branding Strategy Insider
• “ A seven-step process for brand naming ,” Rob Meyerson, How Brands Are Built
• “ Pitfalls in the naming process ,” Rob Meyerson, How Brands Are Built

A naming brief is a relatively short document that outlines objectives and parameters for the brand name to be developed. Brainstorming name ideas without first articulating what the ideal name looks like is a recipe for disaster—especially when a group of decision-makers is involved. The brief forces everyone to align on what the name should convey, what kinds of names to consider, and what’s in and out of bounds.

Typically, naming briefs include the following information:

• A description of what’s being named
• Ideas to convey through the name (or “naming territories”)
• Name criteria (including approach and construct )
• Name tonality (the feeling the name should evoke
• A description of target audience for the name
• Competitor/peer names

In addition to the details listed above, some naming briefs include the following:

• Project overview (e.g., timeline, milestones)
• Previously explored/rejected names
• Other brand names (in or out of category) the decision makers like, and why
• Domain name requirements
• Lists of concepts, words, or word parts to explore or avoid
• Other brand strategy documentation (e.g., a brand platform or brand positioning statement)
• Company naming guidelines
• Trademark screening criteria
• Linguistic/cultural disaster check criteria (e.g., which countries/languages to review)
• Additional materials/links to review for background information
• How to Write a Naming Brief , Rob Meyerson (e-book; free with newsletter signup)
• Naming brief template (free download)
• “ What to include in a naming brief ,” Rob Meyerson, How Brands Are Built
• “ How to write a naming brief ,” Nancy Friedman, Fritinancy

This wouldn’t be an ultimate guide to brand naming if it didn’t tell you how to come up with name ideas. But unfortunately, there is no “right way” to generate names. There are, however, many common practices and generally accepted rules of thumb. One tip is to create a complete list of every name generated (even the “bad” ideas!). These days, many namers use spreadsheet software like Microsoft Excel or Google Sheets, which makes it easy to sort ideas, remove duplicates, and more. You can find free complete list templates on the Brand Naming book website .

When it’s time to start generating names, just about any creative exercise could work. Start with your naming brief (see above) and look for “jumping off points.” Find synonyms and metaphors for ideas or words in the brief. Build a mind map and expand your thinking with a thesaurus, Google Search, or other naming resources . Eventually, you may find yourself going deep into the etymology of a relevant word, a list of terms associated with a concept in the brief, or a Wikipedia article. Professional namers often spend four hours or more doing this kind of research, generating over 100 ideas per “round” of naming.

The ideas above are mostly related to real words. But many brand names are coined or compound—two words smashed together, like Zipcar or PayPal. To create these names, try mixing and matching short words or prefixes and suffixes from your list (maybe with a tool like Kombinator ), altering the spelling of words, or looking into words and roots from Greek, Latin, or other languages.

Hitting a wall? Here are ten additional ways to ensure you’ve left no stone unturned:

• Idioms, quotes, and song lyrics: Look up text that contains words or concepts related to the brief.
• Movies/shows, books, and podcasts: Find media related to the topic at hand (at least loosely).
• Misdirection: Pretend you’re naming something else.
• Bad ideas: Come up with a list of the worst possible names for whatever you’re naming. The bad names may lead to some good ones.
• Sprint: Set a timer. See how many ideas you can come up with in 10 minutes.
• Socialize: Talk to other people—but not about the project. Be ready to write something down. (You’ll be generating names subconsciously.)
• Exercise: Get some blood flowing. Distract yourself.
• Field trip: Get away from your desk. Visit a place that’s somehow relevant to the project.
• Sleep on it: Keep a pen and paper on your bedside table.
• Mine old lists: Not your first naming assignment? Check all your old ideas for anything that matches the brief (and hasn’t been used elsewhere).
• Complete list spreadsheet template (free download)
• How to Generate Names , Rob Meyerson (e-book, free with newsletter signup)
• “ How to Name: Explore Concepts, not Words ,” Anthony Shore, Operative Words blog

Every day, thousands of new trademark applications are filed. Legal availability is one of the toughest parts of naming a company, product, or service. That’s why preliminary trademark screening (or “prescreening,” for short) is a standard step in the brand naming process. Prescreening is much quicker and less expensive than hiring a lawyer to do a “full search” on every good name idea.

The quick, easy way to handle prescreening is to hire someone else to do it! I recommend the following three, professional trademark prescreeners:

• Steve Price of  Tessera Trademark Screening
• Angela Wilcox of Wilcox IP
• Perry Gattegno of Litwin Kach

If you’d prefer to do the screening yourself, however, it’s not impossible. (Just don’t go to market with a brand name until a trademark attorney has performed a full clearance search.) To conduct the preliminary trademark search, you’re looking for other companies using an identical or similar mark for similar goods or services. Start with the following steps:

• Check the U.S. Federal trademark database for identical names in all international classes.
• Check the U.S. Federal trademark database for  similar  names in international classes relevant to the goods and services of the project.
• If relevant, screen trademark registers outside the U.S. for identical and near-identical names.
• Search online for identical and similar names used for identical and similar goods and services.
• Visit relevant domains for identical and similar use.

Learn more at the links below, and use a spreadsheet to track your findings.

• “ How to do preliminary trademark screening on name ideas ,” Rob Meyerson, How Brands Are Built
• Preliminary trademark screening tracker (free download)
• “ Using the Trademark Electronic Search System ,” United States Patent and Trademark Office
• Steven Price of Tessera Trademark Screening on the How Brands Are Built podcast
• Additional posts about trademarks on How Brands Are Built , many of which were written by Perry Gattegno

Getting the exact, brand match dot-com for your brand name (i.e., [name].com) is increasingly difficult. It seems every real word, combination of words, and short, pronounceable string of letters is either in use, not for sale, or exorbitantly priced. But here’s the good news: You don’t need the exact dot-com. Contrary to conventional wisdom, putting too much emphasis on a perfect dot-com will probably backfire and leave you with a sub-optimal name—goofy, clunky, or hard to pronounce.

Follow the naming process and get to a great, final name or top three finalists. Then look into the domain. Try adding a simple, descriptive modifier (e.g., [name]consulting.com, [name]taxprep.com, [name]icecream.com, etc.). If these dot-coms are unavailable, try adding other words (e.g., weare[name].com, get[name].com, or, if you’re based in San Francisco, [name]sf.com) or looking into alternative top-level domains (.co, .io, .xyz, etc.).

• “ You don’t need that exact dot-com domain ,” Rob Meyerson, How Brands Are Built

▲ Back to top of ultimate guide to brand naming

Naming isn’t just about creativity and cool words. It also requires alignment—getting a team of people to agree on an idea. One of the best tools namers have for driving alignment is the naming presentation. Rather than emailing a list of names, put together a well-crafted presentation to mitigate the predictable challenges of consensus-building. Explain that the name doesn’t have to say everything, not to expect a name to “jump off the page,” and that the top name candidates will have to be vetted by an attorney (i.e., don’t fall in love too soon).

When sharing individual name ideas, present one name per slide. Show the name in a neutral font with a simple, grayscale mockup; avoid anything that could bias decision-makers toward or against a name. Say each name out loud and provide a brief explanation of where the idea came from and why it could work.

At the end of the presentation, ask meeting attendees to share only their positive  reactions first. They’ll be tempted to start by ruling out the ones they don’t like, but that can negatively bias other attendees and create a chilling effect. It’s important to hear whether anyone likes a name and why, even if the name is ultimately rejected.

• “ Brand Naming — How to Win The Presentation Every Time ,” Rob Meyerson, JUST Creative blog

About a dozen books have been written on the topic of brand naming, but they’re not all created equal. If you’re looking for practical advice and a process for creating brand names, look to Brand Naming , The Naming Book , Brand New Name , or Hello, My Name Is Awesome . For insights into the origins of names, check out From Altoids to Zima  or Why Did They Name It…? And for more of an insider’s perspective on the world of brand naming, there’s Wordcraft and  The Name of the Beast .

Websites, blogs, and podcasts about brand naming

Aside from posts about naming on this blog, read or hear more about brand naming on the following sites and pods:

• Fritinancy , Nancy Friedman’s blog about names, brands, writing, and the language of commerce
• How Brands Are Built, season one , is all about naming
• The Name Inspector , an old blog about verbal branding (no new posts since 2016)
• NameChangers , a relatively short-lived podcast about naming (last episode was in 2019)
• Namedroppings , Alan Brew ‘s blog about naming and the business of names (including a page on the origins of brand names )
• Onym has compiled an amazing, well-organized list of naming resources—an ultimate guide to naming in its own right!
• Rewind & Capture blog about how brands got their names

Additionally, many naming agencies have their own blogs and naming guides .

Every now and then, a journalist decides to write about brand naming. Unfortunately, they usually title their article “What’s In a Name?”

Here are a handful of some of the more interesting articles about brand naming:

• “ Picking Brand Names in China Is a Business Itself ,” Michael Wines, The New York Times
• “ The Power of Names ,” Adam Alter, The New Yorker
• “ The Weird Science of Naming New Products ,” Neal Gabler, The New York Times Magazine
• “ What’s in a Brand Name? ” James Surowiecki, The New Yorker

Plenty of agencies can create brand names (or claim that they can), but here’s a list of good agencies that focus almost exclusively on brand naming or have built a full-fledged practice around it:

• A Hundred Monkeys
• Bullhorn Creative
• House of Who
• NameStormers
• The Naming Group
• Operative Words
• River + Wolf
• Want Branding

You can also find a good list of naming agencies on Clutch , as well as the How Brands Are Built agency directory .

• “ Five Ways to Identify a Good Brand-Naming Consultant ,” Rob Meyerson, MarketingProfs
• “ What’s a Company Name Really Worth? ,” Rob Meyerson, StartupNation
• Clutch Top Naming Companies
• How Brands Are Built agency directory (includes naming agencies and other branding/marketing firms)

Beyond the ultimate guide to brand naming: additional resources

In addition to the books and other resources listed above, here are some websites many namers use while naming:

• Dictionary.com and Thesaurus.com
• The Free Dictionary’s Idiom dictionary
• Google Translate
• USPTO Trademark Electronic Search System
• Visual Thesaurus
• “ Resources used by professional namers (Useful List) ,” How Brands Are Built
• A few additional brand naming resources on the Branding Resources page

Rob Meyerson is a brand consultant, namer, and author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service . He also runs Heirloom , an independent brand strategy and identity firm, and hosts the podcast How Brands Are Built .

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25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

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Coverse – Modern Brand Presentation Template

Coverse is a modern PowerPoint template that offers a sleek and contemporary design for brand presentations. It includes 20 unique layouts that have been meticulously crafted. Features include image placeholders, a full HD resolution of 1920 x 1080 pixels, versatile layout, text variations, business guideline pages, and much more.

Vaselina – Brand Presentation PowerPoint Template

Vaselina PowerPoint template is a professionally created and fully customizable slideshow for brand presentations. With its chic, ultramodern design, 20 unique layouts, easy-to-edit elements, and full HD frames, this template allows for individualized presentations that rely on your images and unique brand story.

Imagine – Brand PowerPoint Presentation Template

Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it’s great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery. Plus, it features easy-to-use drag-and-drop placeholders and a selection of free fonts.

Nanase – Brand Presentation PowerPoint Template

Nanase is a sleek, professionally designed PowerPoint template, perfect for brand presentations. The ultra-modern design features 35 unique layouts, easy image placeholders, and customizable text variations. Crafted with attention to detail, it’s multipurpose, and suitable for business, portfolio, corporate, branding, and advertising presentations.

Stint – Creative Brand Presentation Template

Stint is a premium PowerPoint template specially designed with an aesthetically minimal design for fashion or lifestyle brand companies. This high-resolution template comes with 34 modern, unique slides that are easily edited and customized to your needs, and includes features like drag-and-drop image placeholders, free fonts, vector icons, master slides, and more.

Brand Proposal Presentation Template

This is a PowerPoint template that will elevate your brand presentations with its vibrant, professional design. It boasts a range of dynamic features such as photo layouts, infographics, tables, vector icons, and diagrams to effectively portray your work and company profile.

Brand Guideline Presentation Template

Another PowerPoint template to craft professional branding presentations for modern companies. It sports a minimal design and allows easy integration of your logos, images, and brand colors. This template features 25 unique slides covering different sections such as Cover, Brand Overview, Typography, and Contact. The elements are resizable, and the template can be exported as a PDF or PPTX for easy sharing with clients.

T’Lady – Brand Presentation Deck Template

T’Lady is a distinctive, professionally designed PowerPoint template suitable for any presentation need. Especially suitable for fashion brand presentations, the template offers a variety of layout and text variations, easy image placement, and customization features, including effortless color change and unique portfolio slides.

Celtic – Brand Strategy Presentation Template

The Celtic PowerPoint template offers over 35 creatively designed slides tailored for brand presentations. With HD resolution and a modern, unique layout, it provides a platform to showcase your business in an engaging but simple way. Its user-friendly design makes customization easy, with drag-and-drop image placeholders and free fonts.

A PowerPoint template ideal for outlining your brand’s rules and guidelines. It will save you all the hard work of creating one from scratch. It’s easy to customize this professional and minimalistic asset with your logo, images, brand colors, and typography. With over 30 unique slides including a cover page, content overview, mission and vision, and specific sections for logo, color palette, typography, and more.

Barriers – Modern Brand Presentation Template

The Barriers is a polished and ultra-modern PowerPoint template designed with meticulous attention to detail. It features 20 unique layouts varying in design and text, a 1920 x 1080 px resolution, image placeholders, and a simple drag & drop function. Perfect for presenting modern brands, it is easy to customize, fully editable, and comes with free support.

Volosa – Brand Fashion Presentation

Volosa is a thoughtfully designed PowerPoint template specifically tailored for fashion brands seeking an up-to-date and chic design style for their presentations. Boasting 24 unique slides, image placeholders, high-resolution design, the flexibility of layout and textual variations, and user-friendly Slide Master features for easy customization, Volosa offers intriguing details, expertly crafted for your convenience and branding needs.

Commerca – Brand Guideline Presentation Template

Commerca is a highly versatile and professional PowerPoint template, perfect for brand presentations. The template features over 30 unique slides, equipped with media and image placeholders for easy customization. It also includes editable maps, resizable vector elements, and offers unlimited color options.

Stylish Brand Guidelines Presentation Template

This is an easy-to-use PowerPoint template that allows you to effortlessly customize your brand presentation with your logo, images, colors, and typography. It has 34 editable pages full of features such as resizable vector elements, editable charts, infographics, and a plethora of sections that cover everything from brand values, photography style to social media and more.

Bold Brand Proposal Presentation Deck Template

Another PowerPoint template designed for modern brand presentations. Easy to use, it is perfect for showcasing your talents, products, or services in a stunning, professional style. The template features a master slide layout, 20 unique animated slides, theme color adaptation, and resizable vector elements.

Altto – Modern Brand Presentation Template

Altto is a modern brand presentation template, perfect for contemporary companies looking to elevate their PowerPoint presentations. Boasting a professional design created with meticulous attention to detail, it features 20 unique layouts, image placeholders, various text formations, and business guideline pages.

Bara – Brand Presentation PowerPoint Template

The Bara PowerPoint template is an ultra-modern, professionally designed slideshow ideal for showcasing brand concepts. Boasting 20 unique layouts, flexible text variations, and a drag-and-drop image feature, this 1080p, fully editable template truly simplifies content presentation.

Aesthetic Brand Guidelines Powerpoint Presentation

This is a beautifully crafted PowerPoint template that serves as a visually appealing guide for your brand’s identity. It features a modern, aesthetically pleasing design that promotes a consistent brand image. Ideal for organizations in various stages of brand definition, this fully customizable template boasts a unique layout, free fonts, and drag-and-drop image placeholders.

Trendy Brand Guidelines Presentation Template

This is a sleek and unique PowerPoint design perfect for creating brand guideline presentations. It comes with 30 different slide layouts that you can tailor to your brand’s style, including a drag-and-drop function for easily replacing photos. With resizable vector elements, a full HD 16:9 ratio, and free fonts, this template makes professional presentation creation straightforward and enjoyable.

Azura – Brand Strategy Presentation Deck

Azura is a powerful, contemporary PowerPoint template perfect for showcasing brand strategies and company profiles. This professional template offers a clean design with creative photo layouts, infographics, editable vector icons, and diagrams. It’s user-friendly, easily customizable, and available across multiple formats.

Brand Proposal PowerPoint Presentation Template

Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

This is a vibrant and distinctive PowerPoint template suitable for a vast range of presentations. This asset is not only professional and ultramodern, but its design is also crafted meticulously for optimal display. Key features include image placeholders, multiple layout variations, business guidelines pages, easily customizable elements, and a unique color change mechanism.

Minimal Brand Proposal Presentation Template

This minimal PowerPoint template makes it convenient for you to set up your brand’s proposition for clients. Boasting a clean, timeless aesthetic, this template comes with 20 unique slides and resizable elements, it also offers myriad sections such as Welcome, About, Special Service, and Contact. The straightforward design and adaptability serve a range of clients superbly.

Free Brand Presentation Templates

Free urban clothing brand pitch deck presentation.

This is a modern pitch deck template for branding presentations. It’s especially perfect for modern, urban clothing brands and fashion brands to present their brand identities. The template includes 32 unique slides and it comes in PowerPoint and Google Slides formats.

Free Brand Identity Presentation Template

A creative and minimalist brand presentation template featuring simple colors and illustrations filled with geometric shapes. This template is ideal for presenting bold brand identity designs. It includes fully customizable slides.

Free Social Media Branding Guidelines Presentation

A very colorful and stylish brand presentation template for PowerPoint and Google Slides. This template features 28 unique slides full of gradient colors and stylish typography. It’s perfect for presenting social media branding guidelines for modern businesses.

Free Brand Key Pitch Deck Presentation

This PowerPoint template features a very simple slide design that effectively highlights your content above all else. It includes lots of useful slides with editable vector graphics, maps, charts, and more.

Free Sports Brand Marketing Plan Presentation

Even though this PowerPoint template is designed with sports brands in mind, you can easily customize the slides to create presentations for many other types of brands as well. It also comes in Google Slides format.

Brand presentation templates

Stay on-brand with our collection of beautifully designed brand presentation templates. They’re free to use and easy to customize.

Home Blog Design The Language of Branding: How to Present Your Brand Identity

The Language of Branding: How to Present Your Brand Identity

Presenting your brand to a new market, investors, or even your client base, is a process that goes beyond a logo presentation. Companies seek the expertise of designers to express their core values through a visual language, going from typefaces, logos, color schemes, and many other components of what’s known as branding guidelines.

Whenever we have to present a brand, either because it is a new company or a re-branding process, customers aim to discover how their brand would look on different platforms like websites, social media, printed format, and more. Designers and teams should master the art of brand identity presentation to clear out any potential doubt in the target audience, and that’s the topic we shall discuss in this article. Stay tuned for insights on what brand identity is, why it is relevant for businesses and organizations, the process to generate a brand identity presentation, and how to disclose this information for company-wide alignment.

Table of Contents

What is Brand Identity?

The impact of a strong brand identity on any organization, the role of the personal brand, defining the brand’s mission, vision, purpose, and values, identifying your target audience, building a brand narrative, logo design, color palette and typography, images and other visual assets, defining the voice and tone of your brand, cohesive communication style, establishing objectives, branding guidelines, creating the slides for a brand identity presentation, selected templates for a brand identity presentation, final words.

We can define brand identity as the combination of content choices, from visual assets to the written word, representing a company’s values and aesthetics. It is the first impression a customer or investor can get from your brand. 

Brand identity is made out of these elements:

• Brand Visuals : Logo, color scheme, typefaces or fonts, illustrations, videos, photography, visual layouts.
• Brand Voice and Tone : The slogan, website written content, social media publications, email marketing, advertising copy, etc.

For some companies, both brand visuals and brand voice are pretty much apparent, as in the example of Red Bull, with its strong presence in multiple sports venues and worldwide advertisement, as well as with its slogan: “Red Bull gives you wings.”

Smaller companies, although they count on both elements, tend to focus on one aspect over the other due to a lack of resources and expertise. It is typical to focus on logos and visuals and neglect the option of counting with a powerful slogan. 

As stated by Forbes , having a strong brand identity is a key pillar in driving customers. It speaks of professionalism and induces both attracting and retaining customers, reinforcing customer loyalty over time if they identify with your brand’s values.

Increased Brand Recognition

Let’s consider the scenario of a new brand landing on a market niche. Establishing a strong brand identity from the beginning helps potential customers acknowledge your brand. This, in turn, makes customers clearly recognize what differentiates your product or services from competitors in that niche. 

Just in case you consider brand recognition and brand awareness as the same thing, they are individual steps on the ladder to customer acquisition. Brand awareness comes first, as potential customers know your company exists, but that won’t turn into leads. Brand recognition gives you better positioning in your niche, with endorsements over your work and the quality of your products. One example of brand recognition is Colgate, a brand anyone can associate with dental care, but that doesn’t imply every single customer available in that market will buy a Colgate dental paste.

Customer Referrals

The social proof factor drives new customers to land at your door by cultivating a brand identity that connects with the audience. This can be accomplished either through customer reviews, customer referrals, or influencer marketing – but none of these tactics can work if your brand isn’t identifiable by just naming it. 

Say, for example, we talk about the latest Samsung smartphone released. Anyone can get a mental picture of the smartphone’s appearance, features, and average price tag. If we talk about a less-known brand, Infinix, many people worldwide won’t know the brand exists. That’s strictly linked to their brand positioning in leading markets and their use of social factors associated with brand identity to promote themselves beyond their usual marketplace.

Increasing Customer Loyalty

According to the latest PwC Customer Loyalty Survey , 62% of Gen Z customers would recommend a brand they are loyal to friends and family. Although that percentage decreases with the aging generations, it doesn’t hit below 45%. 

A list of different factors could form customer loyalty:

• A company’s core values by which the customer feels identified.
• The product represents a lifestyle standard the customer has or aspires to have.
• Positive customer experience – this point, in particular, is critical, with 37% of the people surveyed in PwC’s report ditching a brand they were loyal to due to a bad experience with the product or service, followed by 32% that stopped purchasing due to poor customer service.
• Convenience – generally seen in the food industry, where people remain loyal to a brand as it always displays in stock and ensures the same quality.
• Rewards can be a driving factor, especially when customer loyalty is repaid through a rewards-gift program, like consumers acquiring points per purchase they can later exchange for products they like. 

A clear example of brand identity and customer loyalty can be found in the IT industry, with Microsoft and Apple. In 2022, the app Microsoft Teams was revised regarding the self-view being stuck to the bottom right corner of the screen during video calls – a distracting factor for over 5000 users. This could hardly seem a surprise if we remember “Trustworthy Computing” is to be considered among the mission statement of Microsoft. Blatantly ignoring the complaints raised by countless users would signify Microsoft is turning its back on its brand values, thus damaging its reputation and exposing itself to losing customers to competitors in the market, like Slack. Apple has experienced similar situations, revisiting released products or considering users’ complaints, such as when the Home button was removed from their iPhones. 

Brand identity concepts do not remain exclusive to companies, NGOs, or any other type of organization. Solopreneurs can adapt these teachings to growing their business positioning as their own name is, in some cases, a brand with immense value in their niches. Some notable cases are Oprah Winfrey, Gary Vaynerchuk, Lionel Messi, Kylie Jenner, and Dwayne Johnson, to name some cases. 

If we mention “The Rock” in any conversation (Dwayne Johnson), anyone knows who we are talking about. That’s the value a brand identity can bring to a solopreneur or influencer, but let’s analyze the factors that rule brand identity for personal brands.

Who Are You, and What Do You Have to Offer

Much like what happens with companies and organizations, personal branding is all about the value you bring to your audience. Customers resonate with your story, with the value you bring to the world, but also if your actions reflect values they currently possess or aspire to achieve: who you hang out with, what you do in professional life, which are your dreams and ambitions, etc.

Connecting with the Topics the Audience Cares About

Any life coach knows how to tailor the content their produce to grab the audience’s interest for acquiring new customers or building their brand reputation. They won’t waste efforts producing content beyond their expertise or what their target audience is seeking. This is being a specialist rather than a generalist. 

Initially, the content produced may drive little to no engagement. Still, the efforts pay back over time when consistent work becomes noticed by an audience with similar interests. Then, word-of-mouth, your name (your personal brand), starts to get the attention of people seeking that type of guidance or service. This process is well-known by solopreneurs worldwide, regardless if their contribution is linked to helping others or if they are professionals who work their career path individually (i.e., software developers, graphic designers, chefs, etc.)

Connecting with the human factor

Have you questioned why so many content creators place themselves in front of a camera when they speak rather than sticking to a voiceover method while showing relevant content to their brand? The quote, “People buy from people that they know, like, and trust” (Bob Burg, Endless Referrals , 1993), is still relevant to date. 

Marketing campaigns are usually created showcasing a person using a product or service. Personal brands should use their skills to build trust with their audience, increase loyalty, and prove why their product or service will change their lives for good. 

One of the big reasons why Apple entered the cult reputation they have is because of Steve Jobs. People connected with Jobs’ view of the world, his creative capacity, and his work ethic. Tim Cook holds the same torch nowadays, and his influence has shaped how Apple reacted to the abrupt changes in the technology market. A good example of this, and why it builds trust, is the refusal by Apple to share user data , a tendency that has led Meta and other companies in the same industry to face massive backslash and even legal actions. 

Branding Style

As a final note on personal branding, solopreneurs build their followers by developing an aesthetic in which they produce their content. This involves visual layouts, color, environment, fonts, music, transitions (for video), lighting setup, and more. What they guarantee from that hard work is that people easily identify the content by whom it is produced. These rules also apply to the tone used when disclosing content, whether it’s funny, serious, or inspiring. 

Applying a branding style should be cohesive, covering video content, website, social media posts , email marketing, and any other medium you use. Even when creating an email signature or a simple social media post, maintaining consistency in your branding style is crucial to making your brand easily recognizable and memorable to your audience.

Creating a Brand Story

This section will cover the core elements you need to create a brand story for creating your company’s or your personal brand identity.

This essential step will give you insights into what should be reflected in terms of the narrative and the graphical assets. 

Defining the Brand’s Mission

The first step in this process is defining the brand’s mission. You need to identify the core values that guide your brand. What the brand stands for, and what is its aspiration. In order to do this, it is required to analyze the target audience to understand their needs, desires, and pain points, then acknowledge where your brand stands in terms of providing a solution.

A SWOT analysis can give you valuable insights into those aspects mentioned above and find hidden opportunities.

Continue by crafting a concise but powerful mission statement . It should be specific, actionable, and give a sense of direction to any of your team members.

Defining the Brand’s Purpose and Core Values

In order to create a Vision for our brand, we must first define its Purpose and Core Values. Consider the essence of your brand. What does it stand for, and which attributes do you want it to be recognized for. In the case of companies, this task will involve the insights of different stakeholders and team members. Don’t ignore the opinion of any of the members representing the brand, and encourage honest discussions so you can address the main elements that resonate among all parties.

Clearly define each value with a level of detail that allows you to repurpose that content for publication if required (i.e., adding a page labeled “Our Values” on your website). 

The Purpose is derived from these Core Values. It should consider the brand’s impact on different tiers: target audience, industry, and society. For example, a company whose core values are linked to preserving the environment will craft a purpose statement that will link its intention to help society as a whole.

Defining the Brand’s Vision

The Vision leads the long-term path, aligning your efforts with the aspirations you define. On this behalf, the first step is to revisit the brand’s purpose. This is why your brand exists; the vision statement should reflect that. 

Proceed to picture the future state of your brand. Where do you see yourself and your team in 2 years? In 5 years? Maybe in 10 years? Answering those questions in alignment with the mission, core values, and purpose makes the path clear to define what you envision for this brand. 

Remember, a brand’s vision can be changed over time and this tactic that companies in the growth process tend to apply, as once they fulfill their vision, they move toward new horizons.

Although we should have defined the target audience to create the mission statement, this step involves going a layer deeper to gain further insights. We will use an example to illustrate this situation.

Acqua Vital is a skincare company that produces cruelty-free products, apt for vegan consumers who seek the best quality organic ingredients to create their products. They take their purpose of bringing skin care and environmental conscience together to the point of working with recycled packaging and offering seminars on selecting the best skin care products according to age and lifestyle needs. In this way, Acqua Vital fulfills its vision of becoming their region’s leading eco-friendly skincare brand.

Now, who would be Acqua Vital’s target audience? For instance, vegan consumers and animal lovers are targeted by the composition and manufacturing processes to create their products. Their ICP (ideal consumer persona) should reflect these values:

• Conscious or activist for the rights of animals in skin care testing procedures.
• Vegan (non-exclusive).
• Concerned about environmental health.
• Someone who lives an active lifestyle in contact with nature.
• A person that doesn’t care about paying more for quality, organic ingredients.
• A person who is interested in knowing the ingredients and procedures that involve creating their skin care products.
• Optional: People with specific skin necessities that cannot use chemical-based products.

Using this methodology helps to narrow down the potential consumers of a brand and direct the brand identity to make it both relevant to the company’s values and attractive to the target consumer.

Now that we have all the initial assets, it is time to construct the narrative that connects all these factors and back up both Visual Branding and Verbal Branding. 

You can use a storytelling structure, like the hero’s journey, to explain what drove your brand to act upon solving a specific need in the market and how your brand brings a solution to that. Multiple storytelling models can be used for the brand narrative or to present the brand identity to an audience. 

Ensure to establish an emotional connection with your audience by emphasizing the brand’s core values and how this brand will work to help the customer’s life. This can be tailored to meet the communication channel touchpoints, as the audience that reaches your website may not be in the same demographic group as those who met you via TikTok. Visual communication techniques should be applied in this section to create quality content that resonates with the ICP. 

Visual Branding Elements

Making a successful logo presentation is vital for brand identity design projects. The idea is that the logo easily reflects the brand’s core values, but just exposing the logo in plain format won’t help people identify the context.

Ask your designers to deliver the logo (and editables) with real-life situation scenarios applied. Say, your brand is about coffee barista accessories, then have your logo placed in a coffee mug or a French press machine. Give as much realism as possible, and also test the logo’s functionality in other mediums like print format (branding kits are a great help for this purpose).

The selected color palette and complementary colors for the branding project must be included among the branding guidelines the designers should deliver. This helps members in a company-wide context to acknowledge the usage of color and typefaces in content production, including an advertisement, written copy (blog or email marketing), PDF deliverables, etc.

If the color palette is made out of exclusive colors, then the HEX values must be specified for easy replication and showcasing a sample of that color. 

For typography, the branding guidelines must showcase the typefaces used in headings and subheadings, the allowed formats for bold and italic, and selected combinations for pages and print.

We recommend you check our articles on color theory and fonts for presentations for more insights about how to select good options for your project.

Photography, illustrations, and video should be handled with care. As mentioned before, these elements should work in combination with the other branding assets, as they are touchpoints that users will come across to discover your brand. 

Seek the help of professional designers and photographers to list in your corporate identity design project the guidelines regarding which color grading palette to use, layout settings, white balance, and tonal range, etc. For illustrations, style, and color palette must be checked before using any asset.

Verbal Branding Elements

Expressing the brand’s voice implies recognizing its authenticity value. Some community managers are masters in the art of connecting with their target audience while remaining in their role of being a brand and not a person. A clear example is seen on Twitter, where some brands nail this strategy: the Massachusetts Institute of Technology (MIT) Twitter account is filled with research information relevant to students and academics, nerdy facts, and sharable knowledge that can serve society in general. 

As a general rule, don’t force a funny or formal tone in your brand’s content; users see through that easily these days. Remain respectful of your audience, balancing the communication style to represent your brand with the context you wish to disclose content – meaning, the channel in which you are distributing the message.

A book by Alina Wheeler named “ Designing Brand Identity: An Essential Guide for the Whole Branding Team ” defines this term: “A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors.” Reusing the Red Bull example, “Gives You Wings” is the company’s tagline, and it is so connected to the company’s core values that multiple initiatives are reflected by that slogan, such as its charity program “ Wings For Life ,” a foundation that seeks to find a cure for spinal cord injuries.

We can then ask, what is the difference between a tagline and a slogan? The end use of the catchphrase can distinguish that. The tagline represents the brand and its values. In contrast, the slogan is used for a specific product or campaign. We can identify the ever-popular “ Just Do It ” from Nike as a successful use of a slogan. 

Follow these tips to build a powerful tagline:

• A tagline must be memorable, likable, and related to a brand’s core values.
• Use emotional value to connect with the target audience.
• Condensing a tagline works best than working with a large format. 
• Avoid using jargon, as any potential customers should be able to understand the tagline, even if we talk about someone not working in the same industry.
• Work with your USP (Unique Selling Points). What do they highlight in terms of your brand’s competitive advantage?
• Use persuasive language or work with creative wordplay to make it more engaging.

With all the elements on the table, we wanted to bring extra clarity to this point. Sometimes a brand can have multiple community managers working for different channels. This is common in large corporations or brands with a massive follower base. 

Whenever content is shared through a channel, that content should be in accordance with what’s previously published in that channel and the general branding guidelines for publication. Still, they must also resonate with your brand’s voice. This ensures that the brand persona is not altered, regardless of whom is making the publication. 

How to Present a Brand Identity

Before designing a brand identity, establish the intent of this new strategy. Is it a permanent rebranding or a refresher of an existing identity design? Is it a new brand identity for a new business? 

In some cases, rebranding can be temporal to promote an aggressive marketing strategy . A clear example of this is Burger King’s ad campaign saying they were rebranding to “ Fries King ” in 2013. Although this caused an uproar, the effect was as desired: everyone talked about Burger King and its french fries.

The Branding Guideline is a document created by designers during any branding project. It should be updated as the brand evolves, but overall, it has to list these elements:

• Primary Logo and Logo Icon : The first is used by default; the Logo Icon can be used as a favicon, as part of social media publications, or in printed media. Logo placement and minimum size requirements must be mentioned.
• Possible Color Schemes for the Logo : If a brand works with a text logo, that can have a color or be a monochrome logo. In any case, approved contrasting formats of the logo need to be specified. For example, a black logo has an approved white text format with a black background.
• Typography : The selected styles need to be expressed with a justification of why they were chosen concerning the brand’s personality. It is advised to list the entire set of characters that build each typeface in both uppercase and lowercase, as some languages may have restrictions with special characters.
• Typical Typeface Combos : Show a document in which you display a case use of the typefaces selected, specifying the font size, font weight, letter spacing (kerning), and any other relevant aspects like line spacing. 
• Color Palette: List the accent colors to use, neutral colors, and secondary and tertiary color options, and their HEX, RGB, and CMYK values. Disclose why those colors were selected in relationship with the brand and possible color combinations depending on the context.
• Images and Other Media : List the typical dimensions the images should have for the channels they will be distributed. If a layout is required, show the design and list the file name to use in such a case. Mention the required export format for images, audio, and video.
• Use Cases : Showcase samples of typical social media publications, web banners, email marketing, etc.

We will use the example of Acqua Vital to list down the slides that should be included in a brand identity presentation. This will be a rebranding process for the company. The PowerPoint slides for this presentation will be created using our Professional Company Profile PowerPoint Template .

Slide #1 – Title Slide

As in any other case, start your presentation with a title slide that briefly introduces the idea of why the presentation is taking place.

Slide #2 – Introduction

Expose the reasons and processes that triggered the idea to rebrand the company. Bring some clear facts on predictions about how the target market would react to a new branding strategy. An extra slide can be added to introduce the ICP to fellow stakeholders.

Slide #3 – Logo Presentation

Introduce the new logo and its values to potential buyers, and use real-case scenarios to present the logo in style. Discuss the brand’s tone to present itself and interact with the market. If there’s a tagline or a slogan, list it in this slide.

Slide #4 – Color Palette

Similarly to the brand guidelines document, showcase how color will be used for this new brand identity.

Slide #5 – Typography Styles

Introduce the typefaces to be used and their font variations depending on the context. A good rule to follow is to present a web copy and a printed copy example if the company handles both mediums.

Slide #6 – Image Styles

List down the image styles approved for any kind of publication related to the brand and the minimum size requirements for each medium.

In this section, we will list the templates we recommend from our catalog to present brand identity to stakeholders. These templates work with any version of PowerPoint and also Google Slides .

1. Brand Identity Prism PowerPoint Template

Use This Template

2. Brand Essence Wheel PowerPoint Diagram

3. Brand Marketing PowerPoint Template

4. Professional Company Profile PowerPoint Template

5. Infinite PowerPoint Template

6. Impactful PowerPoint Template

As we have seen, knowing how to create a brand identity is not a complex process but involves multiple steps and inputs from different teams. 

Consider estimating the effort dedicated to running your company’s brand identity campaign before labeling it as temporal or permanent branding. Individual elements like the tagline and slogan can be easily updated. Changes in the logo or vision involve a coordinated effort between stakeholders.

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25 Beautiful Examples of Brand Presentation for Inspiration

Branding is a vital and integral part of any business. Even before trying out your products and services, branding is what helps people recognize and identify your business. No matter how big or small your business or venture is, your marketing strategy will not be successful unless you pay proper attention to branding.

“Branding” the term itself does not just mean the logo. It also includes various components like posters, banners, advertisements, envelopes, business cards, and so on.

We have put together some beautifully designed examples of brand presentation (or corporate identity) — you’ve got logos, business cards, stationery items, and many more other items. Be inspired!

You might also like our collection of brand identity templates .

Kaibosh Brand Identity by Snask

Nude Branding Mockup Template on Envato Elements

Vakkorama Branding by Studio Born

Mobetterworks Branding by Mobills Group Corp

Presentation Mockup Template on Envato Elements

About Dough Logo Design by IIsixo_O

im nu Brand Identity & Packaging by Julian Hrankov

Stationery Branding Mockup Template on Envato Elements

No Men’s Skin Care Branding by Shou-Wei Tsai

El Apeadero Branding by Colectivo Verbena Estudio

Stationary Branding Mockup Template on Envato Elements

Le Petit Bakery Branding by Manuel Navarro Orozco

Olipop Sparkling Tonics Packaging Design by Break Maiden

Stationery Branding Mockups on Envato Elements

Syrena Branding by Agenza

Coffee Branding Mockup on Envato Elements

Hibarin Restaurant Branding by ContentFormContext

Tatabi Branding by Tatabi Design

Coffee Supreme Branding by Hardhat Design

Life Goes On Brand Identity by Oh Babushka

Nelson T Brand Identity by Shou-Wei Tsai

Yes, Joy Brand Identity by Oh Babushka

Louise Patisserie Branding by Ceren Burcu Turkan

Full Stationery Identity & Proposal by Giallo

Brand Strategy Guide by Design Stock

Oak Long Bar Branding by Korn Design

Sleep in Hostel Branding by Perconte Studio

Related Topics

• Brand Inspiration
• Graphic Inspiration
• Stationery Design

• Brand Naming Strategy
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Powerpoint Templates and Google slides for Brand Naming Strategy

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It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Brand Name Extension For Increasing Competitive Advantage And Brand Awareness Complete Deck with well suited graphics and subject driven content. This deck consists of total of fourty slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below.

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Introducing Copilot+ PCs

May 20, 2024 | Yusuf Mehdi - Executive Vice President, Consumer Chief Marketing Officer

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An on-demand recording of our May 20 event is available .

Today, at a special event on our new Microsoft campus, we introduced the world to a new category of Windows PCs designed for AI, Copilot+ PCs.    

Copilot+ PCs are the fastest, most intelligent Windows PCs ever built. With powerful new silicon capable of an incredible 40+ TOPS (trillion operations per second), all – day battery life and access to the most advanced AI models, Copilot+ PCs will enable you to do things you can’t on any other PC. Easily find and remember what you have seen in your PC with Recall, generate and refine AI images in near real-time directly on the device using Cocreator, and bridge language barriers with Live Captions, translating audio from 40+ languages into English .  

These experiences come to life on a set of thin, light and beautiful devices from Microsoft Surface and our OEM partners Acer, ASUS, Dell, HP, Lenovo and Samsung, with pre-orders beginning today and availability starting on June 18. Starting at $999, Copilot+ PCs offer incredible value.  

This first wave of Copilot+ PCs is just the beginning. Over the past year, we have seen an incredible pace of innovation of AI in the cloud with Copilot allowing us to do things that we never dreamed possible. Now, we begin a new chapter with AI innovation on the device. We have completely reimagined the entirety of the PC – from silicon to the operating system, the application layer to the cloud – with AI at the center, marking the most significant change to the Windows platform in decades.  

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The fastest, most secure Windows PCs ever built  

We introduced an all-new system architecture to bring the power of the CPU, GPU, and now a new high performance Neural Processing Unit (NPU) together. Connected to and enhanced by the large language models (LLMs) running in our Azure Cloud in concert with small language models (SLMs), Copilot+ PCs can now achieve a level of performance never seen before. They are up to 20x more powerful [1] and up to 100x as efficient [2] for running AI workloads and deliver industry-leading AI acceleration. They outperform Apple’s MacBook Air 15” by up to 58% in sustained multithreaded performance [3] , all while delivering all-day battery life.  With incredible efficiency, Copilot+ PCs can deliver up to 22 hours of local video playback or 15 hours of web browsing on a single charge. [4] That is up to 20% more battery in local video playback than the MacBook Air 15”. [5]

Windows now has the best implementation of apps on the fastest chip, starting with Qualcomm. We now offer more native Arm64 experiences than ever before, including our fastest implementation of Microsoft 365 apps like Teams, PowerPoint, Outlook, Word, Excel, OneDrive and OneNote. Chrome, Spotify, Zoom, WhatsApp, Adobe Photoshop, Adobe Lightroom, Blender, Affinity Suite, DaVinci Resolve and many more now run​ natively on Arm to give you great performance with additional apps, like Slack, releasing later this year. In fact, 87% of the total app minutes people spend in apps today have native Arm versions. [6] With a powerful new emulator, Prism, your apps run great, whether native or emulated.

Every Copilot+ PC comes secured out of the box. The Microsoft Pluton Security processor will be enabled by default on all Copilot+ PCs and we have introduced a number of new features, updates and defaults to Windows 11 that make it easy for users to stay secure. And, we’ve built in personalized privacy controls to help you protect what’s important to you. You can read more about how we are making Windows more secure here .

Entirely new, powerful AI experiences   

Copilot+ PCs leverage powerful processors and multiple state-of-the-art AI models, including several of Microsoft’s world-class SLMs, to unlock a new set of experiences you can run locally, directly on the device. This removes previous limitations on things like latency, cost and even privacy to help you be more productive, creative and communicate more effectively.  

Recall instantly  

We set out to solve one of the most frustrating problems we encounter daily – finding something we know we have seen before on our PC. Today, we must remember what file folder it was stored in, what website it was on, or scroll through hundreds of emails trying to find it.   

Now with Recall, you can access virtually what you have seen or done on your PC in a way that feels like having photographic memory. Copilot+ PCs organize information like we do – based on relationships and associations unique to each of our individual experiences. This helps you remember things you may have forgotten so you can find what you’re looking for quickly and intuitively by simply using the cues you remember. [7]

You can scroll across time to find the content you need in your timeline across any application, website, document, or more. Interact intuitively using snapshots with screenray to help you take the next step using suggested actions based on object recognition. And get back to where you were, whether to a specific email in Outlook or the right chat in Teams.

Recall leverages your personal semantic index, built and stored entirely on your device. Your snapshots are yours; they stay locally on your PC. You can delete individual snapshots, adjust and delete ranges of time in Settings, or pause at any point right from the icon in the System Tray on your Taskbar. You can also filter apps and websites from ever being saved. You are always in control with privacy you can trust.

Cocreate with AI-powered image creation and editing, built into Windows

Since the launch of Image Creator, almost 10 billion images have been generated, helping more people bring their ideas to life easily by using natural language to describe what they want to create. Yet, today’s cloud offerings may limit the number of images you can create, keep you waiting while the artwork processes or even present privacy concerns. By using the Neural Processing Units (NPUs) and powerful local small language models, we are bringing innovative new experiences to your favorite creative applications like Paint and Photos.

Combine your ink strokes with text prompts to generate new images in nearly real time with Cocreator. As you iterate, so does the artwork, helping you more easily refine, edit and evolve your ideas. Powerful diffusion-based algorithms optimize for the highest quality output over minimum steps to make it feel like you are creating alongside AI. Use the creativity slider to choose from a range of artwork from more literal to more expressive. Once you select your artwork, you can continue iterating on top of it, helping you express your ideas, regardless of your creative skills.

Take photo editing and image creation to the next level. With Restyle Image, you can reimagine your personal photos with a new style combining image generation and photo editing in Photos. Use a pre-set style like Cyberpunk or Claymation to change the background, foreground or full picture to create an entirely new image. Or jumpstart your next creative project and get visual inspiration with Image Creator in Photos. On Copilot+ PCs you can generate endless images for free, fast, with the ability to fine tune images to your liking and to save your favorites to collections.

Innovative AI experiences from the creative apps you love

We are also partnering with some of the biggest and most-loved applications on the planet to leverage the power of the NPU to deliver new innovative AI experiences.

Together with Adobe, we are thrilled to announce Adobe’s flagship apps are coming to Copilot+ PCs, including Photoshop, Lightroom and Express – available today. Illustrator, Premiere Pro and more are coming this summer. And we’re continuing to partner to optimize AI in these apps for the NPU. For Adobe Creative Cloud customers, they will benefit from the full performance advantages of Copilot+ PCs to express their creativity faster than ever before.

DaVinci Resolve Studio    

Effortlessly apply visual effects to objects and people using NPU-accelerated Magic Mask in DaVinci Resolve Studio.  

Remove the background from any video clip in a snap using Auto Cutout running on the NPU in CapCut.  

Stay in your flow with faster, more responsive adaptive input controls, like head movement or facial expressions via the new NPU-powered camera pipeline in Cephable.  

LiquidText  

Make quicker and smarter annotations to documents, using AI features that run entirely on-device via NPU, so data stays private in LiquidText. 

Have fun breaking down and remixing any music track, with a new, higher-quality version of NeuralMix™ that’s exclusive to NPU in Algoriddim’s djay Pro.  

Connect and communicate effortlessly with live captions  

In an increasingly connected and global world, Windows wants to bring people closer together. Whether catching up on your favorite podcast from a different country, or watching your favorite international sports team, or even collaborating with friends and colleagues across the world, we want to make more content accessible to more people.   

Live Captions now has live translations and will turn any audio that passes through your PC into a single, English-language caption experience, in real time on your screen across all your apps consistently. You can translate any live or pre-recorded audio in any app or video platform from over 40 languages into English subtitles instantly, automatically and even while you’re offline. Powered by the NPU and available across all Copilot+ PCs, now you can have confidence your words are understood as intended.   

New and enhanced Windows Studio Effects  

Look and sound your best automatically with easily accessible controls at your fingertips in Quick Settings. Portrait light automatically adjusts the image to improve your perceived illumination in a dark environment or brighten the foreground pixels when in a low-light environment. Three new creative filters (illustrated, animated or watercolor) add an artistic flare. Eye contact teleprompter helps you maintain eye contact while reading your screen. New improvements to voice focus and portrait blur help ensure you’re always in focus.   

Copilot, your everyday AI companion

Every Copilot+ PC comes with your personal powerful AI agent that is just a single tap away on keyboards with the new Copilot key. [8] Copilot will now have the full application experience customers have been asking for in a streamlined, simple yet powerful and personal design. Copilot puts the most advanced AI models at your fingertips. In the coming weeks, get access to the latest models including GPT-4o from our partners at OpenAI, so you can have voice conversations that feel more natural.

Advancing AI responsibly

At Microsoft, we have a company-wide commitment to develop ethical, safe and secure AI. Our responsible AI principles guided the development of these new experiences, and all AI features are aligned with our standards. Learn more here .

New Copilot+ PCs from Microsoft Surface and our partners

We have worked with each of the top OEMs — Acer, ASUS, Dell, HP, Lenovo, Samsung — and of course Surface, to bring exciting new Copilot+ PCs that will begin to launch on June 18. Starting at $999, these devices are up to $200 less than similar spec’d devices [9] .

Surface plays a key role in the Windows ecosystem, as we design software and hardware together to deliver innovative designs and meaningful experiences to our customers and fans. We are introducing the first-ever Copilot+ PCs from Surface: The all-new Surface Pro and Surface Laptop.

The new Surface Laptop is a powerhouse in an updated, modern laptop design with razor-thin bezels, a brilliant touchscreen display, AI-enhanced camera, premium audio, and now with a haptic touchpad.

Choose between a 13.8” and 15” display and four stunning colors. Enjoy up to 22 hours of local video playback on Surface Laptop 15” or up to 20 hours on Surface Laptop13.8” on top of incredible performance and all-new AI experiences.

The new Surface Pro is the most flexible 2-in-1 laptop, now reimagined with more speed and battery life to power all-new AI experiences. It introduces a new, optional OLED with HDR display, and ultrawide field of view camera perfect for Windows Studio Effects. The new Surface Pro Flex Keyboard is the first 2-in-1 keyboard designed to be used both attached or detached. It delivers enhanced stability, with Surface Slim Pen storage and charging integrated seamlessly, as well as a quiet, haptic touchpad. Learn more here.

New Copilot+ PCs from the biggest brands available starting June 18:

• Acer : Acer’s Swift 14 AI 2.5K touchscreen enables you to draw and edit your vision with greater accuracy and with color-accurate imagery. Launch and discover AI-enhanced features, like Acer PurifiedVoice 2.0 and Purified View, with a touch of the dedicated AcerSense button.
• ASUS : The ASUS Vivobook S 15 is a powerful device that brings AI experiences to life with its Snapdragon X Elite Platform and built-in Qualcomm® AI. It boasts 40+ NPU TOPS, a dual-fan cooling system, and up to 1 TB of storage. Next-gen AI enhancements include Windows Studio effects v2 and ASUS AiSense camera, with presence-detection capabilities for Adaptive Dimming and Lock. Built for portability, it has an ultra-slim and light all-metal design, a high-capacity battery, and premium styling with a single-zone RGB backlit keyboard.
• Dell : Dell is launching five new Copilot+ PCs, including the XPS 13, Inspiron 14 Plus, Inspiron 14, Latitude 7455, and Latitude 5455, offering a range of consumer and commercial options that deliver groundbreaking battery life and unique AI experiences. The XPS 13 is powered by Snapdragon X Elite processors and features a premium, futuristic design, while the Latitude 7455 boasts a stunning QHD+ display and quad speakers with AI noise reduction. The Inspiron14 and Inspiron 14 Plus feature a Snapdragon X Plus 1and are crafted with lightweight, low carbon aluminum and are energy efficient with EPEAT Gold rating.
• HP : HP’s OmniBook X AI PC and HP EliteBook Ultra G1q AI PC with Snapdragon X Elite are slim and sleek designs, delivering advanced performance and mobility for a more personalized computing experience. Features include long-lasting battery life and AI-powered productivity tools, such as real-time transcription and meeting summaries. A 5MP camera with automatic framing and eye focus is supported by Poly Studio’s crystal-clear audio for enhanced virtual interactions.
• Lenovo : Lenovo is launching two AI PCs: one built for consumers, Yoga Slim 7x, and one for commercial, ThinkPad T14s Gen 6. The Yoga Slim 7x brings efficiency for creatives, featuring a 14.5” touchscreen with 3K Dolby Vision and optimized power for 3D rendering and video editing. The T14s Gen 6 brings enterprise-level experiences and AI performance to your work tasks, with features including a webcam privacy shutter, Wi-Fi 7 connectivity and up to 64GB RAM.
• Samsung : Samsung’s new Galaxy Book4 Edge is ultra-thin and light, with a 3K resolution 2x AMOLED display and Wi-Fi 7 connectivity. It has a long-lasting battery that provides up to 22 hours of video playback, making it perfect for work or entertainment on the go.

Learn more about new Copilot+ PCs and pre-order today at Microsoft.com and from major PC manufacturers, as well as other leading global retailers.

Start testing for commercial deployment today

Copilot+ PCs offer businesses the most performant Windows 11 devices with unique AI capabilities to unlock productivity, improve collaboration and drive efficiency. As a Windows PC, businesses can deploy and manage a Copilot+ PC with the same tools and processes used today including IT controls for new features and AppAssure support. We recommend IT admins begin testing and readying for deployment to start empowering your workforce with access to powerful AI features on these high-performance devices. You can read more about our commercial experiences here .

AI innovation across the Windows ecosystem  

Like we’ve always done with Windows, we have built a platform for our ecosystem partners to build on.  

The first Copilot+ PCs will launch with both the Snapdragon® X Elite and Snapdragon® X Plus processors and feature leading performance per watt thanks to the custom Qualcomm Oryon™ CPU, which delivers unrivaled performance and battery efficiency. Snapdragon X Series delivers 45 NPU TOPS all-in-one system on a chip (SoC). The premium integrated Qualcomm® Adreno ™ GPU delivers stunning graphics for immersive entertainment. We look forward to expanding through deep partnerships with Intel and AMD, starting with Lunar Lake and Strix Point. We will bring new Copilot+ PC experiences at a later date. In the future we expect to see devices with this silicon paired with powerful graphics cards like NVIDIA GeForce RTX and AMD Radeon™, bringing Copilot+ PC experiences to reach even broader audiences like advanced gamers and creators.  

We are at an inflection point where the PC will accelerate AI innovation. We believe the richest AI experiences will only be possible when the cloud and device work together in concert. Together with our partners, we’re setting the frame for the next decade of Windows innovation.  

[1] Based on snapshot of aggregated, non-gaming app usage data as of April 2024 for iGPU-based laptops and 2-in-1 devices running Windows 10 and Windows 11 in US, UK, CA, FR, AU, DE, JP.

[2] Tested April 2024 using Phi SLM workload running 512-token prompt processing in a loop with default settings comparing pre-release Copilot+ PC builds with Snapdragon Elite X 12 Core and Snapdragon X Plus 10 core configurations (QNN build) to Windows 11 PC with NVIDIA 4080 GPU configuration (CUDA build).

[3] Tested May 2024 using Cinebench 2024 Multi-Core benchmark comparing Copilot+ PCs with Snapdragon X Elite 12 core and Snapdragon X Plus 10 core configurations to MacBook Air 15” with M3 8 core CPU / 10 Core GPU configuration. Performance will vary significantly between device configuration and usage.

[4] *Battery life varies significantly by device and with settings, usage and other factors. See aka.ms/cpclaims*

[5] *Battery life varies significantly based on device configuration, usage, network and feature configuration, signal strength, settings and other factors. Testing conducted May 2024 using the prelease Windows ADK full screen local video playback assessment under standard testing conditions, with the device connected to Wi-Fi and screen brightness set to 150 nits, comparing Copilot+ PCs with Snapdragon X Elite 12 core and Snapdragon X Plus 10 core configurations running Windows Version 26097.5003 (24H2) to MacBook Air 15” M3 8-Core CPU/ 10 Core GPU running macOS 14.4 with similar device configurations and testing scenario.

[6] Based on snapshot of aggregated, non-gaming app usage data as of April 2024 for iGPU-based laptops and 2-in-1 devices running Windows 10 and Windows 11 in US, UK, CA, FR, AU, DE, JP.

[7] Recall is optimized for select languages (English, Chinese (simplified), French, German, Japanese, and Spanish.) Content-based and storage limitations apply. Learn more here .

[8] Copilot key functionality may vary. See aka.ms/keysupport

[9] Based on MSRPs; actual savings may vary

Tags: AI , Copilot+ PC

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