what is social media presentation

Send us an email

How to give better social media presentations (free templates included)

Written by by Ronnie Gomez

Published on  December 11, 2023

Reading time  6 minutes

Public speaking skills are a career accelerator, especially in social media marketing . According to the 2023 Sprout Social Index™ , more than half (61%) of marketers agree the most effective way to share social metrics with executive leadership is through in-person presentations or meetings. Whether you’re on Zoom or in a meeting room, you have to speak on your data if you want to get ahead.

If that makes your palms sweaty, don’t panic. Skills can be learned. It just takes time and practice.

If you’re ready to start giving more compelling social media presentations, you’re in the right spot. In this article, you’ll find a list of the essential elements of a social media marketing presentation, expert advice on speech delivery and templates to speed up your deck creation process.

What is a social media presentation?

A social media presentation is a speech, lecture or pitch in which elements of a social media strategy are shared and explained to an audience—senior leaders, internal stakeholders, clients, etc.

Like a snowflake, no two presentations are the same. Every social media marketing presentation is tailored to the needs of a specific situation or goal. Broadly, these presentations can be categorized into the following:

• Pitch presentations : Here, the speaker aims to persuade the audience on a strategic initiative. This could involve pitching services to a potential client in an agency setting, or in-house teams pitching a new tool or process.
• Update presentations : These presentations keep stakeholders informed about the progress of a strategy—wins, opportunities, lessons learned, etc.
• Knowledge-sharing presentations: The speaker aims to educate stakeholders on insights gained through social media data collection .

Each of these presentations has the power to give your social media efforts new meaning. They clarify the return on investment (ROI) of your social media strategy by creating more tangible connections between your work and its results.

The 4 elements of a persuasive social media presentation

It can be difficult to tell when a presentation is ready to share. After spending hours developing a talk track and creating a deck, the lines between critical information and fluff can blur. The following list will help you plan and audit presentations to ensure they’re well-received every time.

1. A cohesive narrative

Why are you delivering your social media presentation?

Behind every exceptional presentation lies a central thesis—a significant idea or perspective that you intend to convey to your audience. Even routine performance updates should have a driving purpose.

Starting from this point will align all of the information you incorporate—from your opening hook to your concluding thoughts—to create a cohesive, compelling story.

2. Succinct slides

Each slide you present should be simple, focused and void of unnecessary distractions. According to Paul Jurczynski, a TED Talk coach and cofounder of Improve Presentation, “The golden rule is to have one claim or idea per slide. If you have more to say, put it on the next slide.”

3. Compelling data visualizations

Social media marketing presentations often come down to proving ROI for stakeholders. Data visualization like graphs and charts are a compelling way to make your case.

In data journalist David McCandless’s TED talk , he explains that the beauty of data visualization is “that we can see the patterns and connections that matter and design that information so it makes more sense, it tells a story or allows us to focus only on the information that’s important.”

Don’t get bogged down in mapping out every single data point you uncover during your research. The best graphs are simple graphs with takeaways that are quick to spot.

4. Room for conversation

Engaging your audience goes beyond simply presenting great content. It’s about fostering a connection with them. It’s not enough to ask “any questions?” at the end of your presentation. You need to create space for everyone to absorb and interact with their newfound knowledge.

Create space throughout your presentation to seek feedback on crucial concepts or areas of concern. Tailored questions create engaged audiences.

Expert advice for delivering your next social media presentation

If you’re looking for presentation advice, who better to turn to than a salesperson? That’s why we went to John Barrows, CEO of JB Sales for his guidance on presenting. Barrows provides professional sales training to companies like Salesforce, LinkedIn and Amazon, plus he has over 25 years worth of presentation experience.

We asked him for his expert advice on giving exceptional presentations. Here’s what he had to say.

Know the ins and outs of your business priorities

A great presentation is all about delivering value. You need to draw distinct lines between the content and its business value . Otherwise, you risk losing your audience’s attention right from the start.

“We have seconds to get people’s attention these days,” says Barrows. “A person’s most valuable asset is their time.”

You can give more engaging presentations simply by staying up to date on company goals and priorities. Get to know what’s top of mind for senior leaders and other stakeholders so you can tailor your presentation content accordingly.

On sales calls, Barrows does this by asking each individual attendee what they’d like to get out of the meeting. You can mimic this approach by setting up regular 1:1’s with team members to stay up to date on their priorities.

Practice, practice, practice

According to Barrows, practice can and will make perfect. “Public speaking is one of the biggest fears that most people have, but a lot of it comes down to confidence and preparation. The more prepared you are, the more confident you’ll be in your presentation.”

Barrows refers to confidence and preparation as the art and science of giving a good presentation. The art can be seen in skilled delivery and a snazzy deck, but it’s preparation that keeps everything on track. “If you come in unprepared to a meeting and you get one curveball of a question, you tend to fall apart. Preparation gives you the confidence you need to adjust on the fly.”

Watch your playback footage

It may make you cringe, but the best way to improve your presentation skills is to record yourself and watch it back.

Barrows figured this out after taking a presentation skills course, but not through instructor feedback. It was watching himself back on video that showed him everything he wanted to fix. Common public speaking issues—like overusing filler words and standing with closed body language—are easy to spot on tape.

The good news is, in increasingly distributed workforces, you don’t have to set up a camera during your Monday morning stand up to get footage of yourself speaking in front of an audience. You can just watch the Zoom recording.

Remember you’re a person speaking to people

This is especially important to keep in mind when talking to business leadership. You may look around and see a group of senior executives but at the end of the day, it’s really just another person.

“When I was first starting out in sales, I would get nervous presenting in front of CEOs and people who I perceived to be smarter or more important than I was,” says Barrows. “Presenting can cause imposter syndrome. But, if you take a minute to connect with your audience, you’ll see they’re not that intimidating.”

We can all agree “picture your audience naked” is universally bad advice. Instead, picture your audience as your friend’s dad or a neighbor. Thinking of people as who they are in their daily lives can be a powerful way to fend off nerves.

3 social media presentation templates to build off of

It happens all the time: You set aside 30 minutes for deck creation and an hour later, you’re still trying to figure out the layout of your third slide. A good presentation deck takes time, but that’s time you could be using to practice.

Instead of stressing over your design chops, try one of these pre-built social media marketing presentation templates. Update them to match your brand guidelines, fill in your information and you’re all set to present.  

Social strategy workshop template

Download the 2023 Sprout Social Index™ Report for a customizable deck template that will help you align stakeholders around key opportunities for your social strategy. Use it to lead conversations around how your business can maximize the utility of:

• Emerging technologies, like AI and automation
• Changing consumer engagement preferences and patterns
• Team structures and collaboration norms
• Revenue impact from social

Social media strategy pitch template

  This leadership presentation deck will help you pitch a compelling vision for your next campaign, initiative or annual strategy. Update it with historical performance insights to bridge the gap between raw data and direct business value.

Social insights analysis template

Your social insights can’t do anything for your business if they live and die within your marketing team. This social insights analysis deck template will help you synthesize findings from social media listening to provide key stakeholders with actionable insights to inform work across the org.

Your next social media presentation will be your best one yet

  It’s perfectly normal to feel nervous before speaking in front of a group; most people do. Some of the world’s best public speakers get the same increased heart rate and sweaty palms as the rest of us. Thankfully, now you have everything you need to give great presentations despite those nerves.

Go prep for your next presentation, and use insights from the 2023 Sprout Social Index™ Report to infuse even more value into your work. With it, you’ll get a presentation-ready insights deck that you can tailor to further establish your expertise.

• Marketing Disciplines
• Social Media Analytics

5 overlooked B2B market research methods for understanding your customers

When to Create Separate Social Media Accounts for your Multilocation Business [Free Worksheet]

• Now on slide

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

• Google Slides Presentation Design
• Pitch Deck Design
• Powerpoint Redesign
• Other Design Services

• Business Slides
• Design Tips

How to create a social media presentation for any business and brand (+ bonus tips for newbies)

What is social media presentation.

In the digital age, where attention spans are shrinking, creating an effective social media presentation is crucial for capturing and retaining any client’s interest. For example, when a business is looking for a social media manager (SMM) to boost their company’s social media presence, they want to know what will be done before it is actually done: what results they’ll get and what methods will be used to achieve them. That’s when a social media presentation comes in handy as the most attractive and informative way to introduce a business PowerPoint presentation .

If you wonder how to present a social media strategy, consider the below tips to help guide your path forward. In today’s article, we’ll walk you through the essential steps to create an impactful social media strategy PPT for any platform that not only conveys your message effectively but also engages your client, so dive right in!

How to create a social media strategy presentation?

Before you design slides, you need to have text, images, or infographics to add. A social media PowerPoint presentation must be related to content such as your social media strategy. Below, we share the steps that will help you craft an impactful social media marketing presentation for client they will never forget!

Disclaimer: You should not limit yourself to just one slide, e.g., to show the target audience, and we’ll now give you an approximate skeleton to follow.

Set goals: Slide 1 ⎼ Social media goals

To present informative social media presentation slides, you should have a solid discussion with the client to discover their business goals and transform them into social media goals. It will impact further brand presentation and research on the target audience, competitors, and promotion methods. In such a presentation, your clients will expect clear and tangible metrics.

For example, a shoe company wants to boost its sales using Instagram. In this case, you have to create goals of getting more conversions in sales, like increased clicks to the company’s website. Your social media analytics presentation should depict how a specific promotion method on a specific platform will give specific numbers.

Pro advice: Use Google Analytics for enhanced tracking and PowerPoint redesign services to create compelling diagrams.

Research your audience: Slide 2 ⎼ Target audience

Most clients know the “persona” they are marketing to, but your task is understanding if desirable business goals match the typical buyer persona. If the client doesn’t know their target audience, you should make recommendations but still try to discover the location, age, occupation, or favorite game of the people they want to reach. The more criteria you know, the more targeted tone and voice you will be able to use to influence people’s choices.

Research competitors: Slide 3 ⎼ Competitors

An effective social media marketing presentation ppt has to analyze direct competitors that definitely exist. And their SMM has already tried promotion strategies for you to learn from or avoid. Researching competitors is about thinking outside the box and analyzing their mistakes or successes. Your client should not be present on every platform, so do research and explore which ones will work best for their business.

When looking at competitors, consider two main things:

• MARKET GAP (e.g., there is no podcast about house plant care).
• LEAD ENGAGEMENT (e.g., they get fantastic traffic from Instagram).

Remember, researching competitors teaches you what to do and what not to do: posting frequency, type of content, followings of their followers, and more.

Do social media audit: Slide 4 ⎼ Social media analysis

Any social media report presentation must summarize what the company is already doing. It may be a new company you have to launch social media channels for, and it may be an experienced business looking for a new strategy.

If you create a social media strategy for an existing company, you have to audit its media to define baseline metrics: the number of followers, demographic data, average engagements, content performance, and other important analytics.

If you create a social media strategy for a startup, you will have what to offer only after researching their personas and suitable social media. For example, the target audience is women aged 40 to 55 living in the suburbs, so you offer to go with Facebook.

Set up the infrastructure: Slide 5 ⎼ Content posting tools

In the case of a new company, setting up the infrastructure means doing manual work or making use of SOPs to automate processes.

Answer the following questions if you’re going to do everything manually:

• Am I going to post things natively?
• How are we going to get the content calendars approved?
• Am I the only one to contact/answer the audience in DM/messaging?

In the case of established companies, they will most probably onboard you on a tool they already use and assign a colleague for you to master it quickly.

Create a content calendar: Slide 6 ⎼ Instagram/Facebook/TikTok content calendar

The last thing is putting together your content calendar and content into motion, which can be the hardest part. The last slides in the social media presentations ppt show an example of a post and calendar in tools like CoSchedule. For instance, you will post stories daily, behind-the-scenes images twice a week, and share product posts thrice weekly.

Regardless of plenty of scheduling tools, we advise building a simple content calendar in Excel Spreadsheets to send directly to a client and get approval/feedback.

6 bonus tips for newbies

Tip #1: develop a compelling storyline.

Every effective presentation tells a story, and social media presentations are no exception. Craft a compelling narrative that takes your client on a journey, keeping them engaged from start to finish. Begin with a strong introduction, followed by a clear progression of ideas, and conclude with a memorable closing. Remember, a well-structured storyline can enhance the overall impact of your social media content strategy presentation.

Tip #2: Design eye-catching visuals

Visual elements play a crucial role in any presentation. Create visually appealing graphics, images, and videos that complement your content and are consistent with the brand’s aesthetics. Then, ensure they are optimized to maintain a professional and cohesive look across different devices.

Pro advice: If design is not your cup of tea, consider hiring a professional PowerPoint redesign company to create beautiful icons, diagrams, and other visuals for you.

Tip #3: Incorporate engaging multimedia

Diversify your content by incorporating various multimedia elements. Leverage the power of videos, GIFs, and interactive elements to captivate your client even more.

Tip #4: Keep your social media presentation ppt concise

In the fast-paced world of social media, conciseness is key, so keep your presentation focused on the essential points. Avoid overwhelming your client with excessive information. Instead, prioritize clarity and simplicity to ensure your message is easily digestible. Consider using bullet points, short sentences, and impactful visuals to convey your ideas efficiently.

Tip #5: Leverage data and statistics

Support your claims and statements with relevant data and statistics. Incorporating credible information not only adds authenticity to your presentation on social media strategy but also helps build trust with your client. However, be sure to attribute your sources to enhance credibility.

Tip #6: Optimize for mobile

With the increasing use of smartphones, optimizing your presentation for mobile devices is crucial. Ensure that your content is responsive and looks appealing on smaller screens. Test your presentation on various devices to identify and address any formatting issues. A mobile-friendly presentation enhances accessibility and caters to the preferences of on-the-go clients.

Creating an effective social media campaign presentation requires a thoughtful combination of understanding the client’s needs and their target audience, compelling storytelling, and visually engaging content. By following the tips outlined above, you’ll be well-equipped to craft presentations your client will most definitely appreciate.

In case you need any help with social media slide design, don’t hesitate to contact us for professional assistance. Our presentation design experts are available to help 24/7/365!

#ezw_tco-2 .ez-toc-widget-container ul.ez-toc-list li.active::before { background-color: #ededed; } Table of contents

• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Keynote VS PowerPoint
• Types of presentations
• Present financial information visually in PowerPoint to drive results

• Guide & How to's

Top strategies and tips for creating awesome marketing presentations

How to create a business plan presentation?

How to create weekly status report template

Social Media Strategy Presentation

Your social media strategy has many moving parts: background research, campaign goals, task lists, deliverables, and more. That’s why your social media strategy presentation has to be comprehensive, organized, and easy to understand.

A customizable, intuitive social media strategy deck template can relieve some of the stress of building your own presentation, allowing you to focus on sharing important information with your social media team. 

Use a social media strategy presentation template to:

• Present research, goals, and strategies to executives
• Keep social media team members informed
• Check in on social media campaign progress and deliverables

Create a stunning Social Media Strategy Presentation

Every slide in your social media strategy presentation template fills an important role, so choose them carefully. While putting together your social media strategy deck slides, think about adding graphs, comparison charts, timelines, or a SWOT analysis to make your points visually. Some potential slides to include are:

Pro tips for your Social Media Strategy Deck Template

Consider these tips when creating your social media strategy deck.

A good rule of thumb for your social media presentation: provide an overview before diving into the details. This kind of structure may help your slides connect and flow naturally.

Charts, graphs, timelines, diagrams, and other graphics can transform your social media strategy presentation into a memorable, meaningful one.

Think about including pauses or breaks for Q&A into your social media strategy presentation.

Limit one idea or one topic to one slide. Overcrowding each slide makes it harder for your audience to absorb and remember the information, as well as execute on it.

More Popular Templates

Feature Planning Presentation Template

Learn how Beautiful.ai’s influencer media kit template can help influencers and content creators land the brand partnership and get more collaborations.

Product Proposal Presentation Template

Seize opportunities by showcasing your product idea in our product proposal template. Visualize the future of your product.

Discord Rebrand Presentation Template

Learn how Beautiful.ai’s rebrand presentation can help your team introduce your new brand image to key stakeholders.

Shopify Pitch Deck

Shopify created a global commerce operating system that enables merchants of all sizes to sell to anyone, anywhere. We took a look at Shopify’s original pitch deck to look for ways to improve the design.

Year End Employee Review Presentation Template

Learn how Beautiful.ai’s year end employee review template can help managers and employees connect on performance expectations and accomplishments.

Netflix Pitch Deck

Streaming services giant Netflix released a 125-slide presentation on company culture in 2009. We gave the Netflix pitch deck a modern update.

15+ Best Social Media Presentation Templates

Engage your audience with our social media PowerPoint templates. These tools help you create compelling presentations that are optimized for sharing on social media, enhancing your online engagement.

Active Social Media PowerPoint Template

Digital and social media marketing often operate on a tight budget. That means you need to make every dollar count. This social media presentation tem...

Social Network PowerPoint Template

Looking for a social media PowerPoint template? This social media PowerPoint template comes in handy. Thanks to PowerPoint you can alter it with a few...

Social Media Analytics PowerPoint Template

Looking for digital marketing PPT templates? This is a social media PowerPoint presentation template that will help you craft content for your network...

Sociala Presentation Template

This social media presentation PPT template includes a SWOT analysis. Use it for specific projects. You’ll get 30 slides to choose from. Sociala...

Socio Presentation Template

Show your social media presence, thanks to the Social Media Guide PowerPoint template. It’s a winning social media PowerPoint presentation downl...

Socialedia Social Media Presentation

This is a great social media PowerPoint template. It’s designed with analytical reports in mind. This digital marketing PPT download has many sl...

Vendo Presentation Template

Do you want to impress your audience with your knowledge and skills? You need a social media plan PPT that represents you well. Vendo is that ideal so...

Content Marketing PowerPoint Template

Update your social media PPT for 2022. Get this social media marketing PPT for your next presentation. This social media PPT download comes with chart...

Mediaplan Presentation Template

The Mediaplan PowerPoint template is a modern and sleek professional presentation that will give a boost to your business meetings and lectures. It co...

Modern Social Media PowerPoint Template

This simple download offers a variety of slides. It’s a marketing PPT template with a social media theme. It comes in 4:3 and 16:9 aspect ratios...

Sociometrics Social Media PowerPoint Template

This social media insight PowerPoint template is a presentation designed to analyze the performance of your business on social media platforms. It pro...

Social Media Management PowerPoint Template

Need a professional social media PowerPoint template that’s also stylish? Then take a look at this premium template. It’s perfect for all ...

Gianna Presentation Template

Social media is a crowded landscape, and it pays to stand out. This trendy modern social media advertising PowerPoint presentation includes 100 unique...

Social Media Marketing PowerPoint Template

Get an amazing social media PowerPoint presentation template like the above-mentioned product. It is a fast way to get your social media networks in f...

Socialina Social Media PowerPoint Template

Social media is all about engagement and visual identity. This social media PowerPoint template is perfect. Present your brand’s visual online p...

Morina Social Media Presentation

Morina is a social media marketing presentation template for fans of minimal design. Every slide is completely customizable and comes in the widescree...

Fixga Social Media PowerPoint Template

Sure, you can find a free social media PowerPoint presentation template. Turn to a professionally-designed premium option like this, featuring 30 slid...

Visious Social Media Presentation

A social media PowerPoint like this helps you put your best foot forward. Device mockups are included as a critical feature of the template. These all...

FAQs About Social Media Presentation Templates

What are social media presentation templates.

Social Media Presentation Templates are pre-formatted designs that can be used for creating professional and visually appealing presentations related to social media. These templates can be used across various presentation software like PowerPoint, Google Slides, and Keynote. They typically feature elements such as infographics, charts, and diagrams related to the social media realm.

These templates are used to present data and analytics, marketing strategies, campaign overviews, and other related topics in an easy-to-understand and engaging manner. They are ideal for social media managers, digital marketers, business owners, or anyone who needs to showcase information about social media in a professional context.

Why should I use Social Media Presentation Templates?

Using Social Media Presentation Templates comes with several benefits. First, these templates can save you a lot of time and effort. Instead of starting from scratch, you only need to input your data and adjust the design according to your branding or preferences. They provide pre-made layouts, so you no longer have to worry about designing your slides.

Second, templates ensure consistency in your presentation. All slides follow the same design, which contributes to a seamless and professional look. Lastly, these templates help in delivering your message effectively with the help of relevant visuals, making your presentation more engaging.

Why do I need a Social Media Presentation Template when I can use traditional ones?

Social Media Presentation Templates are designed specifically for presenting social media-related content. These templates usually include graphics, icons, and layouts that are tailored to present social media data and strategies. Traditional templates may not have these specialized components.

In addition, using targeted templates for your presentation can make it more focused and relevant to your audience. It also helps in keeping your audience engaged as the visuals are more relatable and easy to understand.

How customizable are Social Media Presentation Templates?

Social Media Presentation Templates are usually fully customizable. You can insert your text, photos, logos, or any other necessary graphics. You can also adjust design elements like color scheme, fonts, and backgrounds to align with your company branding or specific preferences.

Moreover, the included charts, graphs, and infographics are often data-driven, which means you just need to replace the presented dummy data with your own. This feature can make a significant impact in terms of achieving a personalized and professional presentation.

Where can I find quality Social Media Presentation Templates?

Quality Social Media Presentation Templates can be found on various online platforms. These platforms include template marketplaces and specific tools for presentations like SlidesCarnival, SlideModel, Envato Elements, or TemplateMonster. These platforms offer a wide range of templates to satisfactorily cater to your needs.

When choosing a template, be sure to evaluate its design, customization features, and relevance to your content. A preview function is usually available to help you choose the most suitable template. It's also worthwhile to check reviews or ratings if available to ensure it's a reliable choice.

Social Media Presentation Templates

Unlock social success with Venngage's snazzy social media presentation templates – your key to turning likes into leads!

Other presentation templates

• Pitch decks
• User persona
• Brand guidelines
• Professional
• Group project
• Valentine's day
• Book report
• Mother's day
• Father's day
• Visual chart
• Architecture
• Advertising

Popular template categories

• Infographics
• White papers
• Letterheads
• Newsletters
• Business cards
• Human resources
• Certificates
• Invitations
• Social media
• Table of contents
• Magazine covers
• Price lists
• Album covers
• Book covers
• See All Templates

• Social Media Presentation 101: How to Properly Pitch Your Strategy to Your Clients

In 2024, social media marketing has become an essential part of modern business. If you’ve ever wondered why that is, take a look at these statistics:

• In 2021, over 4.26 billion people used social media worldwide—a number projected to increase to almost six billion by 2027.
• 78% of consumers say they’re willing to buy from a company after having a positive experience with them on social media.
• 91% of executives plan to increase social media marketing budgets in the next three years.

Free to use image sourced from Unsplash

These are just a few of the reasons why all kinds of businesses, from car dealerships to sellers of online communication technologies, are keen to invest in social media marketing. While the demand for services is growing, however, the industry is also becoming fiercely competitive.

Persuading your prospective client that you know how to build a high-converting social media marketing funnel or organize their social media calendar isn’t enough; if you want to stand out among your competitors, you need to convince them you can help to achieve their specific goals.

A strategic social media presentation is where you can showcase your skills and tell your client what value you can deliver for their business. Are you looking for tips on how to pitch to a prospect? Then read this brief guide to find out what makes the best possible presentation!

In-depth research

Preparation is key to delivering high-quality work. Make sure you base your presentation on thorough research. Learn as much as you can about your client, from their brand to their industry, products, customers, and competitors.

Gathering information about your prospect can also protect you against a potentially bad client , as you may be able to spot certain red flags at this stage.

This could involve:

Getting to know your client

Learning as much as you can about your client will enable you to build a tailor-made strategy for them. You can research their website, social media profiles, product catalogs, and customer reviews. Find out about their brand, industry, and business, as well as their values, objectives, needs, and problems.

It’s helpful to establish who is in charge of marketing in the company, who the members of the marketing team are, and what their budget is. Equipped with this knowledge, you’ll be able to optimize your strategy and the process of implementation. For example, you might suggest your client explores the application of integrations to streamline their approach.

Finding out about their audience

Developing a successful strategy for a business requires knowing its customers and social media audience. At the very least, it’s useful to understand which platforms they’re present on, the groups and demographics they appeal to, and who they wish to attract. It may also be worth your while to test and track ad creative elements they currently have on their social channels to see how these are performing.

Knowing these things will allow you to propose well-informed solutions and strategies. For example, you can help your client find ways to expand their social media reach or attract a specific demographic such as GenZ.

Researching their competitors

A successful social media marketing strategy will make your client stand out. To achieve this, you need to know about their competitors’ social media presences and strategies, as well as the products or services they offer. Only then can you design a campaign that will differentiate your client and emphasize their advantages.

For example, if your client is a new online communications technology provider, check out industry rankings and comparison sites to find out what other competitors to eVoice have to offer, and then design your strategy around the things that make your client special. Perhaps they can offer their customers a useful feature free of charge? If so, this might become the central theme of your campaign.

A personalized approach, trust, and good communication

The information you gather at the research stage will help you develop a strategy based on a personalized approach . Your presentation should reflect this. Use it to persuade your client that you’re there to help them solve their problems and achieve their goals and have the experience and resources to do it.

To do this:

Focus on the client

Image sourced from semrush.com

A 2019 Semrush study showed personalization is the most important factor determining the success of a sales agency pitch and matters more than the pricing strategy, value proposition, or relevant stats and benchmarks. So, it’s definitely a good idea to tailor your presentation to your specific client! Let them know you’re aware of their needs, challenges, and preferences. It’s also useful to specify what you’ll need from them to make your strategy work.

Back your plan up with examples and case studies from your past work that your prospect can relate to. Coming back to our previous example, a new online telecommunications technology provider may be keen to learn what you achieved for a virtual call center solutions business previously, but less interested in your campaigns for a fashion brand.

Establish your credibility

In addition to showcasing your experience and expertise and demonstrating your track record of successful campaigns, you can establish credibility by telling clients more about yourself and how you work. A Stanford study showed people tend to remember stories rather than facts and figures.

Telling a prospective client about your professional journey or how you started your agency can leave a lasting impression on them. Introducing your team and their respective roles or describing the business process (i.e. how you work with your clients) can be helpful too.

Foster good communication

Be open to answering your client’s questions after the presentation and leave your contact details so they can reach you with any queries at a later stage (letting them call you on a virtual number free of charge may encourage them to get in touch).

It’s good practice to send a “thank you” email after the presentation in which you also ask for feedback.

Planning, design, and delivery

There’s little need to emphasize the importance of good planning, attractive design, and professional delivery in business presentations.

You’re probably already familiar with the principles of designing and delivering a strong presentation, and there are plenty of resources available to consult for inspiration and guidance. Nonetheless, below you’ll find a brief recap of the basics to refresh your memory.

Structure your information

A good presentation must be well structured and focused on the main objectives. Include all the relevant information and present it in a logical order, so your audience leaves the room having a clear idea of what you wanted to say. Make the content informative but not overloaded with facts and figures.

There are various approaches to structuring your presentation. One helpful piece of advice is to follow the 10/20/30 presentation rule , which states presentations should have 10 slides, last no more than 20 minutes, and have a font no smaller than 30 points. You may want to modify this model or adopt a different one that suits your purposes better.

Make it visually attractive

American psychologist Jerome Bruner popularized the theory that people only remember 10 percent of what they hear, 30 percent of what they read, and about 80 percent of what they see and do. This means the visual side of your presentation is really important. Visualizing information, such as numerical data and stats, can help your audience understand and remember the content.

Visual elements can also make your presentation more aesthetically pleasing. After all, you are showcasing your social media marketing skills ! Looking at your presentation, your client should believe you can turn any content (be it a sample bookkeeping business proposal or a perfume) into something exciting.

Explore online resources

Remember, there are tools and resources available to help you achieve the best results with the presentation design and visual elements. You can reach for  free PowerPoint templates and focus on the content, while having the visuals taken care of by professionals. These can be accessed online from a variety of providers.

If you prefer to develop the presentation yourself but would like some guidance on how to maximize its visual appeal, you can look for advice on industry-related websites. There, you’ll find articles on the latest trends in slide design, valuable PowerPoint add-ins, and a lot more.

Showcase your skills like a pro

As you’re preparing a social media presentation, you will need to give your client a preview of how you can transform their social media profiles . Using screenshots of social media test pages is a solution that many agencies still implement, though it appears less professional and less attractive than some of the innovative options available today.

Instead, you can turn to dedicated tools which will enable you to create, edit, and approve social media content. With it, you can give your prospect the most accurate idea of what you can deliver for them. Moreover, it allows you to modify posts as and when needed. The tool will help you plan and schedule a social media campaign using predefined time slots.

Ensure a smooth delivery

Delivery is both about your presenting skills and the format of your presentation. In addition to employing top-level public speaking to engage your audience, you need to choose the best presentation environment and file type.

A good way to catch the audience’s attention early on is to tell a story or quote astonishing statistics. Then, keeping them engaged depends as much on your speaking skills as on attractive visuals.

Remember that choosing your presentation environment and format is an important decision—will you use PowerPoint, Keynote, or Google Slides? Will you rely on templates or prepare the presentation yourself?

Finally, make sure the format you chose will be compatible with the equipment you’ll be using during the presentation and that everything is working smoothly.

Virtual presentations? You’ve got it covered!

Following the expansion of remote working we saw in recent years, virtual presentations have become ubiquitous. Some organizations have adopted them as the delivery method of choice. So, it’s definitely good to have a good grasp of the art of preparing and delivering presentations remotely.

When there is no direct face-to-face interaction between the presenter and the audience, the task of captivating and sustaining the listeners’ attention falls largely on the material. This makes visual and technical aspects of a virtual presentation even more crucial. While presenting remotely may feel less stressful than doing it in person, it also requires adjusting your technique.

Experts point out that a good virtual presentation responds to the challenges of the virtual environment, such as multiple distractions, the distance between the speaker and the audience, and the risk of technical errors. You can largely mitigate them with the right solutions and approach.

Use dynamic elements

So, attractive, eye-catching visuals become more important than ever. It’s a good idea to include dynamic elements, such as animations and videos, though you need to remember not to overload the audience. When it comes to text, slides should ideally contain one or two points expressed in short and punchy sentences. Using an AI slide maker will automate design elements and suggest visually appealing layouts, ensuring that your slides are concise and visually engaging.

Complex ideas and data can be conveyed in infographics and visualizations, while the presentation itself should be well structured and follow a logical plan. You can experiment with different presentation software, check out alternatives to PowerPoint, and make your tools more powerful by reaching for interesting add-ins.

Free to use image sourced from Pexels

Interact with your audience

The listeners’ attention can also be captivated with creative ideas and interactive elements, such as polls and quizzes. Though you don’t see them face to face, you can still maintain eye contact using a webcam, and emphasize some points with gestures. An interactive presentation as it will be more engaging and be more memorable to your audience in the long-term.

You may not be able to eliminate technical issues on the viewers’ side, however, you should ensure a perfectly smooth delivery on your end. Test your equipment and rehearse the presentation to avoid any unpleasant surprises. Sending a copy of your presentation to your audience after the event will give those who may have experienced technical issues to familiarize themselves with it and create an opportunity for a follow-up interaction.

Time to get started

This brief guide should have given you a general idea of what makes a good social media strategy presentation and how to prepare one. Now, you can look for more material and explore each point in-depth, or you can start working on your presentation straight away and consult additional sources as you go along.

Whichever path you take, remember to do your research, plan your slides well, make them visually pleasing, take care of technicalities and—above all—focus on your client and social media productivity . If you fail to address their needs, you won’t be successful, no matter how visually appealing or technically advanced your presentation may be. Good luck!

Like this article?

Leave a comment, schedule social media updates at scale.

Start your free, 7-day trial by clicking the button below.

Privacy Overview

How to Create a Social Media Strategy Presentation

After creating a social media strategy, you need to make the case to stakeholders and your team. Learn how to create a social media strategy presentation today!

Learn about our

Updated March 6, 2024.

In the early days as the first social media marketing hire at a design agency in 2021, I found myself thrust into unfamiliar territory, including creating a social media strategy presentation. I felt uncertain and clueless about what to do with the blank Google sheet the co-founder had shared with me. 

I realized I was one of the many grappling with how to create social media presentations. This led me to learn that social strategy goes beyond having a content calendar, posting three times a day, or finding the best time to post. 

In this article, I'll unravel all the steps you need to create a social media strategy presentation in 2024.

How to create a social media strategy presentation

Creating a great social media strategy presentation includes the following steps:

1. Set SMART goals

Goals help you track and measure your brand's social media progress and understand shortcomings in your strategy.

SMART Goals are popular for a reason: they work.

According to the Sprout Social index, 60% of marketers in 2024 plan to connect the value of social to business goals by quantifying the value of social engagement in terms of potential revenue impact.

Take note of the term “Business goals."

But let me take you on a ride to the world of psychology first. If you want to give your brain a decent chance of meeting a goal, productivity folk wisdom insists that it better be SMART: Specific, Measurable, Achievable, Relevant, and Time-Based .

Here's how you set and document SMART goals when creating a social media strategy presentation:

Let's say your not-yet-SMART social media goal is to take your brand or client's online presence to a greater height in 2024. Let's make it SMART!

• Specific : "To a greater height in 2024" is a vague goal. Be more specific instead, like "Improve audience engagements by X% on all platforms, by the end of 2024, by creating content consistently."
• Measurable : Can you track your goals? Are there key performance indicators to ensure your social media content strategy gets you closer to your goal? If you want to take a brand's social media presence to greater heights, set benchmarks on things like engagement metrics or follower rates. So instead you could say: "10x social media presence by earning at least 200-500 monthly followers on Instagram, Facebook, and Twitter."
• Achievable : Goals are achievable when within the range of possibilities. Using the same example of boosting followers, if you know it's impossible to earn that number of followers within a month, come up with an achievable figure. The social media game involves consistency, persistence, and incremental improvements, so set goals accordingly.
• Relevant : The relevance of social media goals is a measure of the positive impact they leave on your brand. It can be a financial result, more visibility, or something tied to the fulfillment of your unique value proposition. So, before you document, ask yourself if each is goal relevant to your business's purpose. Is your social media marketing plan actually helping the business reach more potential customers and moving the needle on overall business goals?
• Time-based : "The end of 2024" is not specific. When exactly do you want to achieve your goal? For instance, maybe you want to reach out to 50 potential clients per month. That's a time-based goal, but still vague. A better version "I will send at least 12 cold DMS per week" gives you the kind of actionable insight into your strategy that business owners want to see.

2. Choose relevant metrics

 (Source) 

Goal setting doesn't determine the result. The results of your social media marketing efforts are the sum of your decisions and consistent execution.

And while taking these actions, bit by bit, you need to track them to ensure continuous improvement in your results.

“What metrics should I be looking at? What should I be tracking? How often should I look at Analytics?” are three key questions every good social media manager or social team asks themselves when penning down the metrics for a social media strategy.

When choosing metrics, Andy Crestodina recommends two factors:

• The visibility of the metric – Is the metric easy to find? Is it available to the public? Do you need tools? Or do you need to research to uncover it?
• The importance of the metric – Does the metric correlate with business success? Is it likely to affect financial outcomes?

Here are some relevant metrics to look out for in your social media marketing outcomes in 2024:

• Follower count/growth rate
• Awareness metrics (i.e. impressions and views)
• Referral traffic
• Conversion rates
• Click-through rates
• Cost per click

Remember that metrics vary from one business and one strategy to another. To get the best outcomes, focus on what counts: your brand's visibility and revenue.

3. Describe your audience

The next step in your social media strategy presentation planning is to describe your audience.

A target audience is a more specific term describing a particular group of people you're trying to reach with your social content plan.

Take audience research seriously. Bad audience targeting is the cause of many brand failures. Without a target audience in mind, you’re going to get little to no engagement on any social media campaign you launch.

To increase your social media marketing conversions, figure out who exactly is your primary target audience, what they want, what matters to them, and what are the sources of friction for them.

And if you say your social media target audience is “everybody” or “anyone interested in your services,” you don’t have much of a chance to boost conversions.

I like how, Rakefet Yacoby, CMO at Mayple puts it in an article on audience targeting :

“Your audience can be wide (e.g. if you sell napkins, everyone uses them, so your target audience will be quite broad) or it can be a narrow market segment (e.g. you might be selling makeup-removing wipes for people with a specific skin condition/type of skin).”

Describe your audience with these five simple questions:

• Who are they? Who are the people you're trying to reach with your content? Simple and Obvious question, but you'd be surprised how many businesses fail to answer it by either aiming for too broad or too specific of an audience.
• Where do they look to find information online? There's no point in publishing content on a social channel if your ideal audience isn't there.
• What are their biggest challenges or desires? Understanding your audience's fears and dreams makes it easier to present your solution.
• Pro tip 💡 Why.  Conduct interviews to get an even better understanding of your intended audience. Choose three to five current customers and ask questions like "How did you hear about us?" and "What made you buy from us?"

4. Conduct a competitive analysis

Competitor analysis is all about understanding your position in the marketplace about your competition.

As you conduct this analysis for your social media marketing, pinpoint who your competitors are. It's often helpful to compare notes with other team members, particularly in the sales or business development departments, who have often have insider industry knowledge. You can add parallel companies, who may not be direct competitors, to the list as well if their strategy has caught your eye.

Take an in-depth look at their posts on all of the platforms they use, noting content performance, what kind of content has the maximum engagement, their use of user-generated content, how much visual content they post, and so on. 

Try to spot the strengths and weaknesses in their strategy. Seeing what works for your competitors can help you identify gaps in your strategy; the gaps in their strategy, meanwhile, are opportunities for you to shine. Now you're ready to make data-backed decisions with some serious inspo.

Here's how to conduct competitive analysis when planning your social media strategy:

• List your strong competitors
• Identify their social media strategy by observing their campaigns, how they engage with their audience, and the format and frequency of their posts
• Take note of their top-performing content. Is there a pattern in their highest-performing pieces of content? For example, are they in one specific medium (video, infographic, written content)?
• Find the Points of Difference (PODs): PODs are the features that are important to your prospects and not available from your competitors

5. Run a social media audit

A social media audit involves reviewing your business's social presence point-by-point. This includes performance metrics and future opportunities to grow and optimize your accounts.

With social media audits, you can sieve out irrelevant tactics and get concrete answers to your troubling questions.

Here’s how to run a social media audit in five simple steps:

• Document and take an inventory of all your brand’s social media profiles. This includes every platform where you have a business presence of any kind – yes, even that Facebook page that's been neglected recently. Ensure the consistency of your marketing messages and note the follower count for each profile.
• Look at the analytics dashboard of each profile to find the percentage of impressions, likes, new follower count, and clicks. You can also use a social media analytics tool like Sprout Social. With these analytics reports, you can dig into your demographic data, geographic data, and company data.
• Note your social media brand style and assets. One of the most important steps in a social media audit process is to check the styling of your posts, color, consistency of brand style, and your bio. Your brand assets on social media including your link in bio must correlate to your unique value proposition.
• Analyze your top-performing posts and marketing campaigns, and try to find out why they performed so well. Document the reactions of your audience to those posts and find out how you can work on future posts to get the same results.

6. Include social media listening notes

Listen first. Talk later.

What are your customers saying about you? Social listening is the practice of monitoring social media channels for mentions of your brand, competitor brands, and related keywords.

Monitoring conversations and discussions around the industry gives you important insights about what’s working, and what’s not, for your target audience.

One tactic is to join communities where your target audience hangs out and listen to what they're saying about your competitors and the different solutions offered in your industry. You can also swipe through comments on your posts or mentions of your brand and pick through the good and bad reviews.

Use audience research tools like SparkToro to find topics your audience is discussing, discover relevant influencers in your niche, and see which websites your target customers hang out on.

7. Talk about the chosen channels

There are many social channels you can choose from: Facebook, LinkedIn, TikTok, YouTube, Twitter, Reddit, and more. Prioritize identifying the right channels for your business when deploying organic social or paid social marketing.

There's been a lot of debate surrounding the maximum number of channels that should be chosen by a brand. The rule of thumb is to stick to what you can manage, optimize, and analyze.

Social media platforms with a high population base don't cut it if your audience doesn't reside there. For example, Facebook is the most used social media platform in the world in terms of monthly active users (MAUs). Over 3 billion people log into the platform each month. But if they're logging on to stay in touch with family abroad, they're likely less receptive to brand messaging that would work on, say Linkedin.

So if you're targeting C-suite leaders and professionals in different industries, Facebook impressive stats won't be relevant to your digital marketing strategy. Don't forget to make this important point in your social media PowerPoint presentation.

8. Explain paid media involvement

During economic downturns, companies that focus on social media growth plan investments tend to outperform their rivals when markets recover.

 Social media ads let you invest money into different social media channels to increase your brand awareness and revenue. Your paid media efforts can fall into three content pillars or buckets per RefineLabs on the philosophy of Paid media :

• Product ads : These ads specifically tout the product/solution in some way and drive directly to a declared-intent page on your website.
• Content : These ads are primarily focused on fostering education and awareness at a higher level and may drive to a thought leadership blog post, third-party article, or other lower-intent content piece.
• Social proof : These ads specifically aim to affirm prospective buyers by highlighting case studies, ROI data, and/or industry recognition.

Explain each of these buckets, with a budget breakdown to explain the cost of each paid media practice (more on that next!).

Need to make sure your social content is on point? Hire a Mayple-vetted social media content freelancer . Just get in touch with us and we'll match you with the perfect one.

9. Do a budget breakdown

Did you know that the average US organization spends anything between $72,000 and $126,000 on social media services?

Even in the low range, that's a lot to leave to chance – if you don’t want to waste money, that is. This is precisely why building a sensible social media budget is crucial to your success.

A social media budget can help you set the right goals, expectations, and KPIs for your organization. With a budget in place, you know exactly what your organization can afford to do and how much it will cost. Include:

• Costs associated with advertising, including pay-per-click campaigns and sponsored posts
• Fees for the use of paid social media management tools
• Costs associated with content creation, such as contracting freelance writers and graphic designers
• Fees for influencer campaigns
• Costs associated with analytics and reporting tools
• Any other expenses related to the social media activities of your organization

10. Show inspiration

Be sure to include in your social media marketing strategy presentation examples of successful strategies that you're looking to mirror. Successes can be broken down into factors such as general strategies that make big brands win, or the consistency of their approach.

No brand is an island. Every strategy that exists today has always been around in one form or another. So use other brands as inspiration. And as for you, the leader of social media marketing operations, you can strive to be an inspiration to your colleagues.

Here are three ways to show inspiration:

Success stories

The social media marketing success of a brand is never an accident. It's a sum of goals, executions, plans, and consistency. And maybe a bit of luck here and there, just kidding.

One of the best ways to convince the C-suite leadership at your brand that social media marketing works is to show them success stories. With these stories, they can believe that these strategies and frameworks have worked.

But you must bring clarity at this point of your presentation:

• Note the success stories of brands ahead of you and make it clear that patience is key to getting these results.
• Don't overframe the early results of a brand. Yours might not be the same. So, make sure every story is achievable and believable, yet convincing.

You can get success stories from:

• Meta, on Advertising success from various brands
• Drum, on social media success stories and case studies
• MarketingSherpa, 1789 marketing case studies and counting

For example, Sprout Social did an in-depth analysis of how Duolingo rose to fame using TikTok. Looking for similar examples will help you make your case in front of the leadership, get their buy-in, and get approval for your budgets. 

Awarded accounts

Check award-winning accounts in your niche to serve as inspiration and motivation for your brand to build systems that result in successful outcomes.

Favorite brands

Highlight your favorite brands in terms of where you want to be or that get outstanding results. These brands can serve as references and motivation.

Identify areas where they dominate your presentation document. Ideally, it'd be great to make a list of these brands based on their dominance on each of your preferred channels.

11. Explain the division of responsibility (Explain the “Crawl, walk, run plan”)

Division of responsibility is one of the keys to success in an organization, especially when you are not a one-man marketing team. Just as every child progresses from crawling to walking and then running, lead your social media marketing team to each of these phases via coaching, teaching, and mentoring.

The crawling approach would be explaining to your team the why of your social media strategy. Review every step of the process and their roles throughout.

So, for example, you can explain to your founder or C-suite team their social media roles, and why it's important to take LinkedIn posting seriously. You can provide the steps to take to ensure they authentically support the company brand using their personal brand.

Then use the walk approach to supervise the first set of executions. You can help with post scheduling and supervise content creation for all profile pages, especially if an in-house team member or freelancer handles it.

In the run phase, your team is fully functioning with the social media marketing practice. They operate with greater confidence and at full speed, under your regular supervision.

This is an example of a crawl-walk-run framework for an eCommerce business:

12. Create a content calendar sketch

A content calendar helps you with efficient workflow and a consistent posting schedule.

I spoke to Susan Anderson , an editorial director with decades of experience handling content publishing, and she listed a couple of steps to create a content calendar sketch.

Firstly, she believes that it's key to understand your audience and your content creation capabilities.

She also highlights the benefits of knowing your asset library and keeping things simple and clear. Start by either creating a Google spreadsheet, or using project management tools like Trello, Airtable, and Notion

Then add columns that include:

• Topic/pillar: the topic for each social media post and content
• Content formats: for example video, image, carousel or podcast
• Frequency/Time of posting: Keep this realistic and relevant. You might want to leave Saturday and Sunday out from the calendar, for example
• Keywords (if you're aiming for SEO) and hashtags: note down keywords and hashtags relevant to your industry. Input these keywords in your post so your content can get more traction
• Channels: Write down social media platforms where you'd be posting your content
• Working/finalized title: A headline for every post
• CTA: Plan the action you want your audience to take after they consume your post
• Date to Publish: Write down the expected date of publishing each post
• Status: Make a status section for each post, from ideation to publishing
• Notes: If you have brief notes of insights for your team, add them!

Pro tip : If you want all of this taken care of for you, consider our list of top  social media managers for hire .

Best practices for a compelling social media strategy presentation

Now that you have the plan nailed down, here are some best practices for a good social media strategy deck:

Build a natural flow

Structure is everything in presentations. If you don't organize your goals, frameworks, and strategies hierarchically, you'll be unable to convince your executives. The first step is building a natural flow, ensuring that every part of your social media marketing strategy makes sense to the preceding point.

Use a mix of text, images, illustrations, and tables. If you are not speaking out loudly while presenting, make sure you make your presentation easy to read and understand.

Leave room for Q&As

Give room for questions, corrections, and suggestions. Executive leaders may have concerns, reservations, and skepticism about certain strategy elements.

With these Q&As, clarification on aspects of the social media strategy that may not be clear would be more clear. After your presentation, ask questions like: how can we improve our strategy? What do you think is missing in this strategy?

Use enticing graphics

Your social media strategy doesn't have to be a long block of text on a big table. You can use illustrations and graphics to explain terms like audience journey mapping, buyer persona, and content creation.

Looking for a social media strategy template? 

We got you. Check out our free social media worksheet . It includes everything you need to turn your 2024 social media marketing strategy into a winning one. 

Leave room for experimentation

We thrive in an ever-evolving landscape and trends come and go. Emphasizing experimentation signals that you are committed to learning and innovation. You can discover new and unexpected opportunities for engagement, follower growth, and conversion rates.

Keep it simple

Prioritize the most important things. Don't complicate your presentation, keep the structure simple and clear. Otherwise, no matter how great your social media marketing plan is, it might fall on deaf ears.

The best social media marketing presentation starts with the strategy

Your social media marketing presentation needs to be more than just a pretty slide deck. It needs to be grounded in a solid strategy that aligns with your business goals.

Social media marketing goals, social media metrics, the types of content you choose to publish, and every social media post itself should all be rooted in one question: how do you reach your ideal customer, get their attention, and make them love your online presence so much they buy from you? 

If you need help drawing up an efficient social media marketing strategy, reach out today. We can match you with a vetted social media marketer with experience in your industry, audience demographics, and the specific type of social media efforts you want to employ. 

Related Articles

Rakefet Yacoby From

[Interview] Neal Schaffer on How to Build Relationships with eCommerce Influencers

Omer Farkash

Upwork vs. Mayple - The Ultimate Comparison

Jacob Elbaum

When to Start Conversion Rate Optimization?

Amazon Conversion Rate Optimization from A to Z

Ecommerce Finance - The Ultimate Guide to Making More Money

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

holy spirit

35 templates

11 templates

business pitch

598 templates

ai technology

169 templates

21 templates

environmental science

36 templates

How to Master Social Media

It seems that you like this template, how to master social media presentation, free google slides theme and powerpoint template.

Social media has become an integral part of our lives, and mastering it has become essential in today's world. For that reason, this Google Slides & PPT template is perfect to explain the techniques for mastering social media. The bright purple background is eye-catching and impactful, and the thick font adds a touch of modern chicness to the whole presentation. The template incorporates tables, charts, graphs, maps, and timelines to help you present your data with ease. The presentation style is cool and modern, making it a perfect fit for any audience. With this design, you can say goodbye to boring slides and hello to an engaging presentation that will help you master the realm of social media.

Features of this template

• 100% editable and easy to modify
• 37 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the resources used

How can I use the template?

Am I free to use the templates?

How to attribute?

Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

Related posts on our blog.

How to Add, Duplicate, Move, Delete or Hide Slides in Google Slides

How to Change Layouts in PowerPoint

How to Change the Slide Size in Google Slides

Related presentations.

Premium template

Unlock this template and gain unlimited access

Chiefs' Harrison Butker blasted for commencement speech encouraging women to be homemakers

Kansas City Chiefs kicker Harrison Butker has aggravated one of the internet's biggest culture wars by telling a class of college graduates that one of the “most important” titles a woman can hold is homemaker.

During a commencement speech last weekend at Benedictine College, a Catholic liberal arts school in Atchison, Kansas, the NFL player railed against abortion, Pride month and Covid-19 lockdown measures.

Drawing the most viral backlash this week, however, was a section of his speech in which he addressed the female graduates specifically — telling them that it’s women who have had “the most diabolical lies” told to them.

“How many of you are sitting here now, about to cross this stage, and are thinking about all the promotions and titles you are going to get in your career? Some of you may go on to lead successful careers in the world,” Butker said. “But I would venture to guess that the majority of you are most excited about your marriage and the children you will bring into this world.”

The criticisms that followed took aim at Butker as well as the NFL.

"Hey @NFL — If you want to continue to grow your female fan base and any other marginalized group (straight white men are already watching your product), come get your boy," wrote Lisa Guerrero, a former NFL sideline reporter and now an investigative journalist for "Inside Edition."

He went on to tell the graduates that his wife would agree that her life “truly started when she began living her vocation as a wife and as a mother.” It is her embrace of this role, he said, that made his own professional success possible.

Butker’s comments share similarities with some of the more extreme ideas around gender roles that have gained traction in communities that promote “ tradwife ” lifestyles or other relationship dynamics that center on traditional gender roles .

“Listen, there’s nothing wrong with his wife being a homemaker. Homemakers are wonderful, that’s not the point,” filmmaker Michael McWhorter, known by his more than 6 million TikTok followers as TizzyEnt, said in a video response. “The point is he seemed to be acting as if you should be ashamed if you don’t want to be a homemaker, or, ‘I know what you really want to do is just stay home and have babies.’"

The speech was the latest incident to add fuel to the flames of this increasingly vocal cultural battle, much of which is playing out online. While many prominent right-wing men have voiced such beliefs before, they’re usually confined to internet forums, podcasts and other online communities where these ideologies thrive.

A spokesperson for Butker did not immediately respond to a request for comment.

Benedictine College and the Kansas City Chiefs did not immediately respond to a request for comment.

A spokesperson for the NFL told People Magazine that Butker "gave a speech in his personal capacity" and his "views are not those of the NFL as an organization."

"The NFL is steadfast in our commitment to inclusion, which only makes our league stronger," a spokesperson told the publication.

Butker, who is teammates with Chiefs tight end Travis Kelce, further drew surprise and criticism when he quoted Kelce’s girlfriend, Taylor Swift, whose monumental career success as a global pop star has inspired college courses .

“As my teammate’s girlfriend says, ‘familiarity breeds contempt,’” he said, drawing murmurs from the crowd as he used the “Bejeweled” lyric as an analogy for why Catholic priests should not become “overly familiar” with their parishioners.

In the days since his speech, a Change.org petition for the Chiefs to dismiss Butker for “discriminatory remarks” has garnered nearly 19,000 signatures.

“These comments reinforce harmful stereotypes that threaten social progress,” the petition stated. “They create a toxic environment that hinders our collective efforts towards equality, diversity and inclusion in society. It is unacceptable for such a public figure to use their platform to foster harm rather than unity.”

Those who criticized Butker’s speech online include actor Bradley Whitford as well as DJ and rapper (and self-proclaimed Swiftie ) Flavor Flav .

But his speech was also lauded by some on the religious right, including conservative sports media personalities such as Clay Travis and Jason Whitlock , who defended Butker’s statements toward women.

“Not a word Harrison Butker says here should be remotely controversial. He’s 100% correct,” former NFL wide receiver T.J. Moe posted on X . “Those trying to convince women that being assistant VP of lending & intentionally childless at age 40 is more fulfilling than making a family and home are evil.”

Sports and culture commentator Jon Root also posted that Butker “exposed the lies that the world has been telling women.” Women, he wrote, are wrongly encouraged to climb the corporate ladder, view children as a “burden” and see marriage as “not worth pursuing.”

Still, a deluge of viewers online took issue with his attitude toward women and the LGBTQ community. Many women also rejected the premise that they would be happier staying at home in lieu of paid work, even if they do have a husband and children.

“I am moved. I actually had no idea that my life began when I met my husband,” neurosurgeon Betsy Grunch, known as Ladyspinedoc on TikTok, said sarcastically in a TikTok video . “It did not begin when I graduated magna cum laude from the University of Georgia with honors. It certainly did not begin when I graduated with a 4.0 GPA, Alpha Omega Alpha, from medical school. And I had no idea that it did not begin when I completed my residency in neurosurgery.”

Angela Yang is a culture and trends reporter for NBC News.

The Canva Windows app lets you enjoy all the features you love in a dedicated program. Launch Canva instantly from your desktop. Dive into deep work without the tab overload. WORK SMARTER WITH THE VISUAL SUITE A complete suite of tools for our visual world - Craft professional content with 250,000+ free templates. - Design visual Docs with videos, charts, or linked Canva designs. - Capture your team’s best ideas with Whiteboards. - Present with confidence. Wow your audience with visual slides. - Design, schedule, and track your social posts in one place. - Print anything from t-shirts to mugs, posters, and packaging. - Turn your designs into a website. Save on domain costs. - Collaborate in real time with your team, from anywhere. - Connect your favorite work apps for a seamless workflow. PHOTO & VIDEO EDITING MADE SIMPLE Fresh content at your fingertips - Edit photos instantly. Auto enhance, focus, or blur to add depth. - Personalize with ease. Filter photos, add text, and adjust image lighting. - Need to remove photo clutter? Add, replace, or modify details with AI tools. - Restore photos or customize emojis. Discover new possibilities with Canva apps. - Play with video editing. Crop, split, or speed up videos. - Finish with the perfect audio track. Sync to the beat in a snap. MEET MAGIC STUDIO All the power of AI. All in one place. - Find the right words, fast, with Magic Write. - Create custom presentations and posts in seconds with Magic Design. - Turn ideas into images and videos with Magic Media. - Swap design formats, languages, or dimensions with Magic Switch. - Extend an image in any direction with Magic Expand. - Instantly add transitions to your design with Magic Animate. CANVA PRO GIVES YOU MORE MAGIC Unlock premium templates, powerful tools, and AI-powered magic. - Unlimited access to 100+ million premium templates and content. - Full access to 20+ AI-powered tools with Magic Studio. - Set up, manage, and grow your brand with Brand Kit. - Resize designs without limits with Magic Switch. - Remove image and video backgrounds in a click. - Turn slides and brainstorms into a doc with Magic Switch. - Schedule social media posts to 8 platforms with Content Planner. - Working with a team? Collaborate faster with Canva for Teams. Canva Pro - $14.99/month or $119.99/year Canva for Teams - $29.99/month or $300/year for the first 5 team members Prices in USD. Localized pricing applies. Subscription auto-renews unless turned off at least 24 hours before the renewal date. Any unused portion of a trial period, if offered, will be forfeited when you purchase a paid subscription. https://about.canva.com/terms-of-use https://about.canva.com/privacy-policy

Https://about.canva.com/terms-of-use https://about.canva.com/privacy-policy https://www.canva.com/policies/license-agreements.

Cincinnati Bengals

Chief content officer.

• Share via Email
• Share via Facebook
• Share via X
• Share via LinkedIn
• Partner with executive leadership to oversee content strategy for the Cincinnati Bengals with a focus on creativity and brand identity.
• Promote a culture of high performance and continuous improvement.
• Lead a talented staff responsible for content production, social media, creative design, brand management, photography and game presentation.
• Utilize all forms of production to create compelling content for social media, digital, television and game presentation.
• Contribute to content production, including shooting, editing, copywriting, motion graphics, photography and graphic design. 
• Have a strong understanding of social media channels and content trends for different platforms. 
• Foster relationships with coaches, players, influencers, Bengals Legends and celebrities for the purpose of creating content. 
• Work closely with the sales team to create unique opportunities for corporate partners to drive revenue across all platforms. 
• Develop content calendar with specific executions built around tentpole events, including the NFL Combine, NFL Draft, schedule release and training camp. 
• Be data-driven utilizing social media analytics, Voice of the Fan scores and digital reports to develop insights and content strategy.
• Manage music licensing and negotiations.
• Oversee media asset management software Iconik and provide technology guidance for server upkeep.
• Oversee project management ecosystem, including Microsoft Forms, Flow and Planner. 
• Provide technology recommendations for all department verticals (i.e. cameras, lenses, software). 
• Minimum 15 years of experience in content production, ideally in sports media. 
• Strong leader and communicator with a vision who can motivate and inspire a team.
• Demonstrated experience creating content for a variety of media platforms.
• Technical experience using video equipment and editing software.
• Creative mindset with knowledge of social media and content development.
• Knowledge of live gameday production, including camera blocking, video and music direction.
• Fluent understanding of consumer music (APM, ASCAP,SESAC, BMI).

Job Questions:

Do you have at least 15 years of experience in sports media and content production?

Please share a link to your portfolio or sizzle reel (must include video content to be considered for this position).

Describe your experience in video production, game presentation, creative design and social media strategy.

What are your salary expectations?

Cyber security experts and law enforcement warn of latest social media scam

DECORAH, Iowa (KCRG) - It’s no secret scammers are looking for victims on social media. Their methods are constantly changing. The latest one is preying on people’s emotions.

In a Facebook group in Decorah TV9 found a post that shows a disturbing picture of a young boy covered in cuts and bruises. The caption says he is in police care, but they have not found his parents.

Then they ask, “please bump this post”.

“Because people are human and they care, these attackers aren’t above anything, they’re going to use anything to their advantage. So these scams that we’re starting to see more of, the ebb and flow of those, they really appeal to people’s emotions,” said Brandon Potter with cybersecurity company ProCircular .

Experts with ProCircular are used to this type of scam, but many others are not.

“They start with something like this to get a lot of people to share it and what they can then do is edit that post to change the content completely,” said Potter.

Potter says once the post is shared, scammers change the message to include a link that could expose your personal data. The idea is that you’re more likely to click it if you see your friend shared it.

Winneshiek County law enforcement say they are diligent when it comes to saving people from these types of scams and others.

“Unfortunately the scams are getting so advanced that it’s becoming more and more difficult,” said Winneshiek County Sheriff Dan Marx. “The biggest thing I would tell people is that before they engage in any transaction, or any relationship...seek a second opinion.”

Copyright 2024 KCRG. All rights reserved.

Iowans struggle to find homeowners insurance as companies pullout of the state

One injured after Cedar Rapids motorcycle accident

Stewart helps New York rout Indiana again 91-80 despite strong game from Caitlin Clark

Two hurt in Mahaska County crash between semi, farm implement

Another warm one for Sunday, storms potentially severe on Tuesday

Latest news.

Cedar Rapids church celebrates high school graduates in foster care system

Cedar Rapids Fire Department teaches fire safety at open house

Man killed in Dubuque County tractor rollover

SYC: Family thanks local nonprofit for helping with son’s academic success