resume summary examples for marketing

77+ Resume Summary Examples [& How-to Guide for 2024]

Most companies get hundreds or even thousands of applications monthly.

Hiring managers don’t have the time to read each resume in detail, so they usually end up scanning it for five to six seconds.

So, unless your resume manages to grab the hiring manager’s attention in those few seconds, they’ll just toss your application aside and move on to the next one.

That’s why, you want to make sure that the hiring manager can instantly tell that you’re the right candidate for the job before they even read your resume in depth. 

This is where writing an attention-grabbing resume summary comes in!

In this guide, we’re going to cover: 

• What Is a Resume Summary?
• Tips for Writing an Effective Resume Summary 
• 77+ Convincing Resume Summary Examples

Let’s dive in.

This guide is part of our larger resume series. If you want to start from the basics, take a look at our comprehensive guide on how to make a resume .

What Is a Resume Summary? 

A resume summary is a section that summarizes your resume’s contents. It’s placed in your resume’s header, close to your 

contact information , and it’s the first thing hiring managers see when they look at your resume.

When done right, your resume summary serves as a snapshot of your entire career. It shows that you’re a qualified candidate in less than five seconds, and it gets the hiring manager interested in reading the rest of your resume.

So, what makes a resume summary effective?

A good resume summary is two to four sentences long and includes:

• Your years of experience and job title
• Some of your biggest achievements to date
• A couple of your most essential skills that are relevant for the role

Let’s look at an example:

• Detail-oriented Technical Writer with 7+ years of experience in writing end-user documentation, specializing in user help guides. Excellent writing, analytical thinking, research, and time management skills. Rewrote over 80% of user help guides for 30+ products at Company X, resulting in a 42% decrease in product-related customer support calls.

New to resume-making? Give our resume summary video a watch before diving into the article!

When Should You Use a Resume Summary?

Hiring managers skim through resumes before deciding to read them, so candidates who grab their attention from the start stand a better chance of grabbing their attention. This is why you should always include a brief paragraph in your resume header that summarizes your strengths as a candidate.

Depending on your experience level, you can choose between a resume summary or a resume objective .

Resume objectives focus on professional goals, skills, and motivation for applying for the job, so they’re perfect for students, recent graduates , and other entry-level workers.

A resume summary, on the other hand, is perfect for seasoned professionals, as it focuses more on your past work experience and how it relates to the job you’re applying for. So, if you already have some work experience, we recommend sticking to a resume summary.

If you’re embarking on a career change , on the other hand, you can choose between a resume summary or a resume objective, depending on how your previous skills and work experience relate to the job.

When you’re making your resume, write your resume summary last. Creating a resume summary is much easier once you’ve already finished up your work experience section! 

5 General Resume Summary Examples

There are different aspects of your professional background that you can focus on when writing your resume summary.

Let’s look at some examples and what they do right:

• A hard-working bartender with over five years of experience providing professional service at various bars across Brooklyn. I have received the Hospitality Skill Certification for Bartenders and I know how to make over 200 alcoholic and non-alcoholic cocktails. Seeking the Head Bartender position at Bar X, where my skills and beverage knowledge can be leveraged to offer customers the highest quality of service.

Above all, this resume summary shows how experienced the candidate is. Their main selling point is their vast bartending knowledge, followed by an impressive bartending qualification and customer service skills .

• Communicative financial analyst, specializing in informative and persuasive financial presentations, cost accounting, and team management. Master’s Degree in Finance and two related certifications from the Corporate Finance Institute. Extensive experience with a variety of software programs, including SQL, Equitrak, and Lawson.

What sticks out the most in this resume summary is the candidate’s educational background and certifications. It matches the field they’re applying for, and their knowledge also extends to the most important professional software.

• Human Resources Manager with 7+ years of experience seeks to improve overall efficiency at XYZ Office. Career highlights include handling all employee relations in a 75-employee finance firm, reducing recruitment lead time by 35%, and increasing employee retention by 17%.

In addition to the candidate’s long professional experience, the most impressive part of this resume summary is their achievements . The candidate also made sure to quantify their professional accomplishments, which gives you credibility and shows you know what you're talking about.

• Detail-oriented receptionist with 4+ years of experience in customer service. Efficient in performing the administrative and front-desk tasks of large-scale offices. Fluent in Norwegian, English, Spanish, and Swedish. Proficient in MS Office Suite and ZenDesk.

This resume summary shows off the candidate’s key skills, including language proficiency , extensive customer service experience, and computer skills .

• Hard-working and passionate Secondary Social Studies teacher with 10+ years of experience in creating positive environments in which teenagers can learn and grow. Incorporates interdisciplinary knowledge into the classroom to engage students of all learning orientations. 

This candidate mentions they have more than a decade of work experience , but the main takeaway is what they can do on the job. The hiring manager who reads this resume summary can immediately see what this applicant can bring to the team.

How to Write a Resume Summary

Now, let’s get down to business – how can you write a resume summary that’s guaranteed to catch the hiring manager’s attention?

Let’s start with the basics. Here’s what your resume summary should include:

• Experience. If you have a lot of relevant professional experience, you should summarize it. This may include your job titles and years of experience in the field. (e.g., “Facebook marketer with 5+ years of experience..." )
• Skills. Mention your areas of expertise, specializations, certifications , and/or skills. (e.g., “Experienced in managing Facebook ad accounts and SEO copywriting..." )
• Achievements. Add one or two impressive achievements to show what you can do. (e.g., “Managed over $100,000 in marketing budget over several accounts and reduced annual company costs by 16%.” )

The next step is to take your resume summary from good to great by following these expert tips:

#1. Tailor Your Resume Summary

You could be an excellent candidate with tons of work experience, but if your resume summary isn’t tailored to the job ad, the hiring manager probably won’t be impressed.

If the hiring manager doesn’t see your value in the first seven seconds of reading your resume , you probably won’t get them to give it a second glance.

This is where tailoring your resume summary comes in. Just reference the job description to make sure your work experience, skills, and achievements all match what the employer is looking for in a candidate.

Let’s go over it in detail.

Imagine you’re applying for this specific job:

The ad tells you exactly what the company is looking for in a candidate.

So here’s what a resume summary tailored to this ad might look like:

• Professional marketer manager with 5+ years of experience in digital marketing. Social media marketing experience, including Facebook, Google, and LinkedIn advertising. Experience in managing an account with a monthly budget of $30,000. B.A. in marketing management. Fluent in German. 

By carefully tailoring your resume summary to the ad and mentioning what the company is looking for, the hiring manager will be hooked! They’ll immediately think, “This is the right person for the job!” and read the rest of your resume in detail.

Tailoring your resume summary to the job description can also help you get past Applicant Tracking Systems that companies use to filter through resumes. This is software that scans applications and disqualifies candidates who don’t mention specific skills or add enough keywords from the job description throughout their resume, so the more you tailor your resume to the job, the better your chances!

#2. Quantify Your Achievements

Your resume summary is supposed to be brief, which means you’re not supposed to list all your achievements. So, make sure to mention the ones that are most relevant and impactful for the role you’re applying for to pique the hiring manager’s attention.

The best way to back up your accomplishments is by providing concrete data.

Quantifiable achievements are instantly more credible and more likely to leave a good impression than vague statements. 

Let’s compare:

• Helped customers sign up on our platform.
• Onboarded 100+ customers to our SaaS platform with a retention rate of over 75%.

See the difference? In fact, the first example sounds more like a responsibility than an achievement.

Here’s what this applicant's entire resume summary would look like:

• Customer service representative with 5+ years of experience in telephone customer service, tech support, and customer care. Familiar with Intercom, Drift, and several other customer service software solutions. Handled up to 100 calls daily with a retention rate of over 75%. 

In some fields, there aren’t many achievements that you can mention. For example, saying that you served 50 people a day isn’t an achievement if you're a server. Don’t fret! In such cases, it’s OK to stick with your key responsibilities simply.

#3. Use Power Words and Action Verbs

Saying you’re a “team player” who was “responsible for” this or “managed” that is boring.

To stand out from every other applicant using the same words, you need to use the right action verbs and power words .

These words can make your skills and achievements pop, and the hiring manager will appreciate that you’re going the extra mile to describe your experience.

Let’s compare how the same sentence with and without power words plays out:

• Spearheaded Company X’s content marketing operations.
• Responsible for content marketing at Company X.

While both of these sentences say the same thing, the first one makes you seem more competent and implies initiative and leadership skills. The second just comes off as passive.

To drive the point home, here’s what a resume summary looks like packed with action words:

#4. Follow Our Formula

When you get down to writing your resume summary, you might still not be sure where to start or what to add.

Don’t worry!

We have a tried and tested formula that you can follow to write the perfect resume summary.

77+ Convincing Resume Summary Examples (For Different Fields)

Need inspiration to write your resume summary? No sweat!

We’ve curated a list of 77+ resume summary examples for different professions to help inspire you.

Sales and Customer Service Resume Summary Examples

#1. sales associate resume summary.

“Enthusiastic and knowledgeable sales associate specialized in upselling furniture and dealing with customer objections. Proven 2-year track record of success at Company X, having exceeded department KPIs by 40-50% for 6 months in a row.”

Read the full sales associate resume example here.

#2. Account Manager Resume Summary

“Client-oriented account manager with a successful track record in the oil industry. Managed accounts worth over $500K while working with clients such as BP and Lukoil.”

#3. Software Support Specialist Resume Summary

“Software support specialist with 5+ years of experience in providing support and assistance to clients, managing user accounts, and recruiting and hiring new IT support interns. Built customer relationships and trust with 20+ B2B clients. Skilled at simplifying complex problems, making it easy for non-technical specialists to solve IT issues.”

#4. Customer Service Representative Resume Summary

“Dedicated and trustworthy customer service specialist with four years of experience in online software troubleshooting, tech support, and customer care. Experienced in using Intercom and Drift. Received an average 87% customer satisfaction rating to date, 15% higher than the company average.”

Read the full customer service resume example here.

#5. Cashier Resume Summary

“Reliable and detail-oriented cashier. Skilled at mathematics, thinking on my feet, and solving any potential customer issues that arise without help from management. Experience in training and onboarding 3+ new cashiers at Company X.”

Read the full cashier resume example here.

#6. Retail Manager Resume Summary

“Retail Manager with 5 years of experience managing mid-sized retail stores. Increased store revenue by 15% through effective team management and customer engagement strategies. Proficient in inventory control, merchandising, and staff training. Looking to leverage retail management expertise in a larger, high-volume store setting.”

Read the full retail manager resume example here.

#7. Barista Resume Summary

“Passionate Barista with 2 years of experience in specialty coffee shops. Known for crafting signature beverages and maintaining high standards of customer service. Consistently received positive feedback for friendly demeanor and quick, accurate order fulfillment.”

Read the full barista resume example here.

#8. Server Resume Summary

"Dedicated Server with 3 years of experience in fast-paced dining environments. Skilled in order accuracy, multitasking, and providing exceptional customer service. Recognized for ability to maintain composure and efficiency during peak hours."

Read the full server resume example here.

#9. Waiter Resume Summary

“Positive and friendly waiter with 3 years of experience working at a fast-paced Italian restaurant. People skills with a proven ability to upsell alcohol, desserts, and appetizers to customers. Memorized restaurant’s wine stock and accompanying meals to the T.”

Read the full waiter resume example here.

#10. Front Desk Agent Resume Summary

“Front Desk Agent with 4 years of experience in the hospitality industry, excelling in customer service at busy city-center hotels. Skilled in handling reservations, guest inquiries, and providing travel recommendations. Committed to enhancing guest experiences and maintaining a high standard of service.”

#11. Housekeeper Resume Summary

“Hard-working house-keeper with 5+ years of experience. Past experiences include working as a housekeeper in hotels as well as private residences. Proven time-management skills and deep familiarity with all cleaning materials and tools.”

#12. Line Cook Resume Summary

“Line Cook with 3 years of experience in high-volume kitchens. Efficient in meal preparation and plating, with a focus on maintaining quality and speed. Trained in various cuisines and knowledgeable about food safety standards.”

#13. Restaurant Manager Resume Summary

“Professional restaurant manager with a strong interest in providing the highest standards of customer service and ensuring customer satisfaction. Skilled at reducing staff turnover, conflict resolution, marketing, and upselling techniques. Increased restaurant revenue by 20% through advertising lunch menu and word-of-mouth strategies.”

#14. Bar Manager Resume Summary

“Experienced Bar Manager with 7 years overseeing busy urban bars. Successfully increased annual sales by 20% through innovative marketing and menu redesign. Expert in inventory management, staff training, and creating a welcoming atmosphere for patrons. Seeking to bring leadership and efficient operational skills to a high-end establishment.”

Read the full bar manager resume example here.

Administrative and HR Resume Summary Examples

#15. receptionist resume summary.

"Organized Receptionist with 3 years of experience in corporate and medical office settings. Efficient in managing multiple phone lines, scheduling appointments, and providing administrative support. Known for a welcoming demeanor and effectively handling client inquiries."

Read the full receptionist resume example here.

#16. Recruiter Resume Summary

"Communicative professional with 5+ years of experience in recruitment. Worked with every part of the recruitment process, including sourcing, vetting, and onboarding of candidates. Passionate about IT recruitment, having worked as a tech recruiter at Company X. MBA from University X."

Read the full recruiter resume example here.

#17. Human Resources Specialist Resume Summary

“Human Resources Specialist with 6 years of experience focusing on employee retention and satisfaction. Implemented employee engagement programs that increased retention rates by 25%. Skilled in conflict resolution, performance management, and creating positive work environments. Dedicated to fostering a culture of continuous improvement and employee development.”

Read the full human resources resume example here.

#18. Office Manager Resume Summary

“Office manager with 5+ years of experience in controlling inventory, ordering and tracking new supplies, developing procedures and training material for staff. Strong communication skills, organized, with a track record of success.”

Read the full office manager resume example here.

#19. Secretary Resume Summary

“Professional Secretary with 4 years of experience in fast-paced legal and corporate environments. Proficient in document preparation, managing executive schedules, and coordinating meetings. Excellent organizational skills and attention to detail, ensuring efficient office operations.”

#20. Executive Assistant Resume Summary

“Accomplished executive assistant with experience in providing support to a high-level CEO and other executives for 4 years. Helped with everything from customer support to data entry and preparing well-researched documents. Skilled at time management, proficient in MS Office and Adobe Photoshop.”

Read the full executive assistant resume example here.

#21. Administrative Assistant Resume Summary

“Experienced administrative assistant seeking to leverage advanced administrative skills for improved efficiency at Media XYZ. 5+ years of industry experience includes decreasing data entry mistakes by 23%, decreasing negative feedback by 11%, and giving insights into creating paperless office environments.”

Read the full administrative assistant resume example here.

#22. Data Entry Resume Summary

“Data entry clerk with 3+ years of experience in verifying complex data, maintaining databases, and producing monthly reports using advanced Excel functions. Known for quick typing skills, eye for detail, and the ability to keep clients and employers happy.”

Read the full data entry resume example here.

Finance Resume Summary Examples

#23. accountant resume summary.

“Licensed Certified Public Accountant with 10+ years of experience in budget analysis, financial audits, and forensic accounting. Created financial reports within a five-person finance team and managed a $500,000 budget. Over the two years working there, helped cut annual company expenses by 15%.”

Read the full accountant resume example here.

#24. Financial Analyst Resume Summary

“Dedicated financial analyst with a track record of successful investments. 5+ years of experience in investment banking, with a focus on the oil industry. Responsible for analyzing potential investments, as well as conducting industry, market, and company-specific research. MBA in Finance.”

Read the full financial analyst resume example here.

#25. Bank Teller Resume Summary

“Bank teller with 2+ years of experience in client-facing roles at Bank X, where I handled customer transactions, cross-selling bank products, and keeping customers happy by providing a professional and efficient service. Followed strict and safe deposit box operations guidelines and processed 100+ customer transactions daily.”

Read the full bank teller resume example here.

#26. Banker Resume Summary

"Experienced Banker with 5 years of expertise in personal and small business banking. Managed a portfolio of high-value accounts, increasing client satisfaction and financial performance. Skilled in financial advising, loan processing, and risk management. Committed to helping clients achieve their financial goals with tailored solutions."

Read the full banker resume example here.

Business Resume Summary Examples

#27. business analyst resume summary.

“Solutions-driven business analyst with over 5 years of experience in consulting businesses and analyzing their operations. Previous experience in working with Consulting Company X and Consulting Company Y. Strong understanding of digital transformation. Improved a client company’s processes by taking them online, which improved manufacturing output by 3%.”

Read the full business analyst resume example here.

#28. Business Development Manager Resume Summary

"Dynamic Business Development Manager with 7 years of experience in identifying and pursuing new market opportunities. Led initiatives that resulted in a 30% increase in annual revenue. Strong background in strategic planning, client relations, and market analysis. Proven ability to drive business growth and forge strong partnerships.”

Read the full business development manager resume example here.

#29. Project Manager Resume Summary

“Project manager with a proven track record of working with agile and waterfall project management methodologies. Managed 5+ teams of software projects over the past 3 years. Basic understanding of several programming languages, including Java, React, and NodeJS.”

Read the full project manager resume example here.

Marketing and Advertising Resume Summary Examples

#30. marketing executive resume summary.

"Accomplished Marketing Executive with 10 years of experience in developing and executing comprehensive marketing strategies in the technology sector. Led campaigns that increased brand awareness by 40% and consistently exceeded sales targets by 15-20%. Expertise in digital marketing, market research, and team leadership. Committed to driving market growth and enhancing brand positioning for leading tech companies."

Read the full marketing executive resume example here.

#31. Marketing Manager Resume Summary

“Marketing manager with 4+ years of experience in a corporate environment. Good eye for design, with experience in creating marketing materials with Canva. Intermediate copywriting skills, having worked on the company website, flyers, and several other content pieces.”

Read the full marketing manager resume example here.

#32. Social Media Marketing Manager Resume Summary

“Creative social media manager with 2+ years of experience and a passion for boosting brand awareness and customer engagement. Skilled in copywriting and basic graphic design tools. Personally started and grew a Facebook page for my consultancy brand from 0-1,000+ in just a month. Looking to help Company X establish an online presence and increase their social presence.”

#33. Content Marketer Resume Summary

“Accomplished professional with 3+ years of experience in marketing, content writing, and outreach. Experience in writing for high-authority publications like Forbes, Business Insider, and more. Looking to help Company X increase their online presence and generate more leads through content.”

#34. SEO Specialist Resume Summary

“Results and data-driven SEO specialist with experience in keyword research, developing and marketing evergreen content, and increasing overall website rankings. Freelancing for over 2 years. Grew Company X from 50,000 daily visits to 100,000 within a year by creating long-form content and conducting backlink outreach.”

Read the full digital marketing resume here.

#35. PPC Specialist Resume Summary

“Data-driven SEM professional with 5+ years of experience with Google Analytics, AdWords, Google Display Ads, and Facebook/LinkedIn Ads. Managed a monthly advertising budget of $50,000 over 4 clients.”

IT and Software Development Resume Summary Examples

#36. it specialist resume summary.

“Competent IT specialist with 5+ years of experience working with Windows Server 2016. Microsoft Certified Solutions Expert. Advanced knowledge in SQL, C++, Bash, and Linux.”

Read the full IT resume example here.

#37. Software Engineer Resume Summary

“Results-oriented software engineer with a focus on the design and implementation of relational database systems. 8+ years of experience in developing cutting-edge engineering solutions with a wide range of eCommerce and technology features. Skilled in agile processes, backend and frontend development, and creating eCommerce websites that integrate with Paypal, Stripe, and other payment APIs.”

Read the full software engineer resume example here.

#38. Cyber Security Resume Summary

"Cyber Security Specialist with 6 years of experience in threat analysis and network defense. Implemented security protocols reducing data breaches by 40% at TechSecure Inc. Certified in CISSP and experienced in cybersecurity technologies including firewalls and endpoint security. Eager to bring advanced threat detection and mitigation strategies to XYZ Cyber Solutions."

#39. Web Developer Resume Summary

"Dynamic Web Developer with 3 years of experience in designing and developing user-friendly websites. Proficient in HTML, CSS, JavaScript, and React. Developed an e-commerce site that increased client sales by 30%. Looking to contribute innovative and efficient web solutions at CreativeWeb Studios."

Read the full web developer resume example here.

#40. Computer Scientist Resume Summary

“Creative and people-oriented computer scientist with up to 2 years of working with tech startups. Advanced knowledge of software design principles and agile development principles. Led and managed a team of five in developing new software from concept to delivery.”

Read the full computer scientist resume example here.

#41. Data Scientist Resume Summary

“Business-minded data scientist with a demonstrated ability to deliver valuable insights via data analytics. 10+ years of professional experience in working with CEOs and VPs of Fortune 500 companies. Deep understanding of statistical models, algorithms, and multivariate analysis.”

Read the full data scientist resume example here.

#42. Data Analyst Resume Summary

“Detail-oriented data analyst passionate about helping businesses grow. Former small business owner. Conducted research using three different focus groups and increased sales by 10% over 4 months. MBA recipient with strong technical skills in data mining and data, survey creation, and quantitative methods.”

Read the full data analyst resume example here.

#43. DevOps Engineer Resume Summary

"DevOps Engineer with 8 years of experience in automating and optimizing mission-critical deployments. Led a team that reduced deployment times by 50% through CI/CD pipeline enhancements. Skilled in cloud technologies and infrastructure as code with certifications in AWS and Terraform. Committed to improving operational efficiency at XYZ Tech."

Read the full DevOps engineer resume example here.

#44. AI Engineer Resume Summary

"AI Engineer with 4 years of experience specializing in machine learning and natural language processing. Developed AI models that improved customer interaction accuracy by 35% for a leading tech firm. M.Sc. in Artificial Intelligence. Passionate about deploying cutting-edge AI solutions at AI Innovators Inc."

Read the full AI engineer resume example here.

#45. Java Developer Resume Summary

"Experienced Java Developer with 5 years of experience in building scalable and efficient applications. Contributed to a major project that enhanced application performance by 25%. Strong background in Spring Framework and microservices. Aiming to apply robust coding skills to develop innovative software solutions at XYZ Tech Solutions."

Read the full Java developer resume example here.

Health and Medicine Resume Summary Examples

#46. nurse resume summary.

“Registered nurse specialized in psychiatric nursing. Developed strong psychiatric evaluation and treatment planning skills after 5 years of working at Hospital X. Experienced in administrative work, management, and training new employees.”

Read the full nurse resume example here.

#47. Medical Assistant Resume Summary

“Certified Medical Assistant with 10 years of experience in working in a fast-paced environment, handling confidential paperwork, administering medication, and providing quality patient care. Proven ability to create positive rapport with patients, family, and staff. Completed and submitted clinical documentation following hospital regulations and experience in supporting diagnostic and technical treatment procedures.”

Read the full medical assistant resume example here.

#48. Dental Assistant Resume Summary

“Licensed dental practitioner with 4+ years in helping dentists prepare, perform, and document procedures. Strong hand-eye coordination, with skills in 4-handed dentistry and working with patients.”

#49. Dentist Resume Summary

"Experienced Dentist with 10 years of practice in general and cosmetic dentistry. Committed to providing exceptional patient care, demonstrated through a consistent record of patient satisfaction and successful dental procedures. Proficient in the latest dental technologies and techniques, including digital radiography and CAD/CAM dentistry, with a strong focus on preventive care and oral health education."

Read the full dentist resume example here.

#50. Pharmacist Resume Summary

"Detail-oriented Pharmacist with over 7 years of experience in retail and hospital settings. Proven ability in medication therapy management and pharmaceutical care, with a track record of efficiently managing prescription processing and patient counseling. Skilled in utilizing digital prescription systems and maintaining up-to-date knowledge of drug interactions and healthcare regulations."

Read the full pharmacist resume example here.

Creative Resume Summary Examples

#51. graphic designer resume summary.

"Senior graphic designer with 6+ years of experience in website design and branding, across a wide range of industries. Extensive experience in multimedia, marketing, and print design. Highly skilled in communications, digital storytelling, and Adobe Creative Suite."

Read the full graphic designer resume example here.

#52. UI/UX Designer Resume Summary

“Proactive UX designer with 5 years of experience in delivering enjoyable web and mobile products for the FinTech industry. Designed UI, UX, and marketing materials for 6 apps and 3 games at Company X, 2 of which were featured in Apple’s App Store. Skilled with Sketch, and Adobe Creative Suite.”

#53. Product Designer Resume Summary

“Creative designer with 7 years experience in product design, packaging, and graphic design. Expertise in new product design, brand identity, and market research. Created and launched a new line of award-winning tableware that generated over $1 million in sales the first year.”

#54. Creative Director Resume Summary

“Experienced creative director, with 10+ years of experience in the advertising industry. Over the past 3 years, managed 2 separate creative teams, creating video ads for company clients. Worked with some high-profile clients, including IBM and Phillips.”

#55. Game Designer Resume Summary

"Innovative Game Designer with 5 years of experience in creating engaging and immersive gaming experiences. Led a team that developed 'AdventureQuest,' a game that won 'Best Mobile Game' at the Indie Game Awards and achieved over 500,000 downloads within the first year. Skilled in gameplay mechanics and story development, with proficiency in Unity and Unreal Engine. Dedicated to crafting games that resonate with players, combining artistic vision with user-friendly design."

Read the full game designer resume example here.

#56. Animator Resume Summary

"Creative Animator with over 8 years of experience in 2D and 3D animation, specializing in character and environmental animation. Proficient in using Maya, Adobe After Effects, and Blender, with a strong background in motion graphics and visual effects. Known for delivering high-quality animations under tight deadlines, contributing to successful animated features and advertising campaigns."

Read the full animator resume example here.

#57. Illustrator Resume Summary

"Award-winning Illustrator with a decade of professional experience, recognized for innovative and impactful visual storytelling. Recipient of the 'Illustrator of the Year' award at the Global Art Forum, with a portfolio that includes book illustrations, advertising campaigns, and digital content."

Read the full illustrator resume example here.

#58. Photographer Resume Summary

"Professional Photographer with a Master's in Fine Arts and 6 years of experience in commercial and portrait photography. Known for a unique aesthetic that combines technical skill with artistic creativity, resulting in visually stunning compositions. Holds a certification in digital photography from the Professional Photographers of America, with a portfolio that has been featured in several national photography exhibitions."

Read the full photographer resume example here.

#59. Actor Resume Summary

"Versatile Actor with 3 years of experience in commercials and television, known for a dynamic range that adapts seamlessly to varied roles. Strong background in stage combat and period drama. Proficient in multiple dialects and expressive character portrayal, enhancing authenticity in every performance."

Read the full actor resume example here.

#60. Writer Resume Summary

"Professional Writer and Blogger with 2 years of experience, specializing in lifestyle and travel content. Successfully increased blog readership by 40% over two years and contributed featured articles in 'Traveler's Digest' and 'Modern Living' magazines."

Read the full writer resume here.

#61. Editor Resume Summary

"Dedicated Editor with 10 years of experience in translated literature, focusing on Mandarin and Cantonese works. Expertise in preserving the original tone and cultural nuances, ensuring translations resonate with English-speaking audiences. Collaborated with acclaimed authors from China and Hong Kong, contributing to over 30 translated novels. Committed to bridging the gap between Eastern and Western literary worlds through meticulous and sensitive editing."

Read the full editor resume example here.

Education Resume Summary Examples

#62. professor resume summary.

"Distinguished Professor with 15 years of experience in higher education, specializing in Modern Literature. Published over 20 peer-reviewed articles and 3 books, receiving the Excellence in Research Award twice. Secured $500,000 in research grants and led multiple international academic collaborations. Committed to fostering critical thinking and research skills in students, enhancing the academic prestige of the department."

Read the full academic CV example here.

#63. Teacher Resume Summary

“Dedicated Teacher with 4 years of experience in elementary education, specializing in innovative teaching strategies. Implemented a project-based learning approach that increased student engagement by 30%. Eager to bring creative teaching methodologies and a passion for educational excellence to School ABC, contributing to student development and academic success.” 

Read the full teacher resume example here.

#64. Tutor Resume Summary

“Experienced Tutor with 2 years of expertise in mathematics and science, adept at simplifying complex concepts. Consistently helped students improve their grades by an average of one full letter grade.”

#65. College Student Resume Summary

"Proactive College Student majoring in Business Administration with strong leadership skills, demonstrated through roles in student government and the debate team. Organized multiple campus events, enhancing student engagement and participation. Seeking to apply organizational and communication skills in a professional internship, contributing to company projects while gaining hands-on experience."

Read the full college freshman resume example here.

#66. High School Student Resume Summary

"High School Student with 3+ months of experience as a cashier. Excellent time-management and communication skills. Actively involved in extracurricular activities, demonstrating strong teamwork and responsibility. Looking to join Retail Store X as a part-time sales representative."

Read the full high school resume example here.

Other Resume Summary Examples

#67. architect resume summary.

"Professional and creative architect with 10 years experience in developing construction drawings, 3D models, and doing design rendering. Served as a project architect at company X and won an honorable mention as a staff architect at XYZ Construction Awards 2023."

Read the full architect resume example here.

#68. Electrical Engineer Resume Resume Summary

"Electrical Engineer with 4 years of experience in power systems and automation. Holds a Master's in Electrical Engineering and a certification in PLC programming. Proven expertise in designing and implementing efficient electrical solutions for industrial applications."

Read the full electrical engineer resume example here.

#69. Interior Designer Resume Summary

"Creative Interior Designer with 3 years of experience, recognized for increasing client satisfaction by 30% through innovative design solutions. Portfolio includes residential and commercial projects, with a focus on modern and sustainable designs. Skilled in AutoCAD and 3D visualization, transforming client visions into reality."

Read the full interior designer resume example here.

#70. Construction Project Manager Resume Summary

"Construction Project Manager with a decade of experience in overseeing large-scale commercial and residential projects. Proven track record of completing projects on time and within budget, reducing costs by 20% on average. Skilled in team leadership and effective communication. Committed to ensuring the highest standards of safety and quality."

Read the full construction project manager resume example here.

#71. Operations Manager Resume Summary

"Dynamic Operations Manager with 2 years of experience in streamlining processes for increased efficiency. Expertise in supply chain management and cost reduction strategies."

Read the full operations manager resume example here.

#72. Event Planner Resume Summary

"Seasoned Event Planner with 5 years of experience, successfully organized over 100 corporate and private events. Increased event attendance by 40% through innovative marketing strategies. Excited to bring expertise in event coordination and vendor relations to XYZ Celebrations."

Read the full event planner resume example here.

#73. Warehouse Worker Resume Summary

“Seasonal warehouse worker with experience working for Supermarket X and Supermarket Y. Diligent, organized, and very hard-working. Previous experience working in the service industry for 2+ years.”

Read the full warehouse worker resume example here.

#74. Welder Resume Summary

"Skilled Welder with 7 years of experience in MIG, TIG, and arc welding. Proficient in reading blueprints and maintaining high standards of safety and quality."

Read the full welder resume example here.

#75. Real Estate Agent Resume Summary

"Experienced Real Estate Agent with 6 years in residential and commercial property sales. Achieved a 25% year-on-year increase in sales volume. Known for excellent negotiation skills and a deep understanding of market trends."

Read the full real estate agent resume example here.

#76. Flight Attendant Resume Summary

"Dedicated Flight Attendant with 1 year of experience, fluent in Spanish and French. Excelled in providing top-notch customer service, contributing to a 15% increase in passenger satisfaction. Fluent in English, French, German, and Arabic. Eager to bring customer care expertise to Airline XYZ."

Read the full flight attendant resume example here.

#77. Paralegal Resume Summary

"Paralegal with 3 years of experience in corporate law, proficient in legal research and document drafting. Certified in legal software applications, enhancing case management efficiency."

Read the full paralegal resume example here.

#78. Social Worker Resume Summary

"Compassionate Social Worker with 6 years of experience in child and family services. Successfully managed caseloads of up to 50 people, improving service delivery by 20%. Skilled in crisis intervention and developing tailored support plans for diverse case needs."

Read the full social worker resume example here.

Resume Summary FAQs

Do you still have some questions about resume summaries? Check the answers to the most frequently asked questions.

#1. How Do You Write a Resume Summary with No Experience?

If you have no work experience whatsoever, you should write a resume objective instead of a resume summary.

A resume objective is also a brief paragraph that goes at the top of your resume. However, instead of focusing on your professional experience and accomplishments, it highlights your career goals, aspirations, skills, and academic achievements.

If you have any informal experience that’s relevant to the job, such as volunteer work or relevant coursework , you can still write a resume summary to highlight why you’re a great candidate.

#2. How Do I Start My Resume Summary?

The best way to start your resume summary is by writing down your job title and exact years of experience. You can also add an adjective that describes your strongest character traits or work ethic.

To make this easy, try this formula:

[Adjective/character trait] [job title] [your experience]. Looking to help/support/apply/assist/etc [employer’s name] [describe how you can be of help to the company]. [Your top achievements/qualifications]. 

#3. How Long Should My Resume Summary Be?

The resume summary should be brief and attention-grabbing. Ideally, it should be between two and four sentences long.

Its goal is to provide a snapshot of your career that can captivate the hiring manager into reading more.

If you want to give the employer more details and elaborate on why you’re the best candidate for the job in your own words, you can also write a cover letter to complement your resume.

#4. Should a Resume Summary Be Written in the First or Third Person?

As a general rule, your resume should avoid using first-person pronouns . This includes your resume summary.

That said, the third person sounds too impersonal – as if somebody else wrote the resume summary instead of you. Luckily, there’s a neat trick you can use to make your text flow better—just get rid of the pronouns altogether.

This way, instead of writing, “She is a marketer with 5+ years of experience in XYZ,” you can write, “Marketer with 5+ years of experience in XYZ,” and get your point across just as effectively.

#5. Should You Always Use the Same Resume Summary?

As a general rule, you shouldn’t use the same resume summary when applying to different jobs.

Your resume summary should be tailored to the specific job ads and reflect how you can meet the company’s unique needs. If your current resume summary can be applied to different job applications, it isn’t as effective and tailored as it should be.

When writing your resume, go through the job ad for the specific position and try to include the skills or qualifications the employer is looking for. Make sure to also mention any relevant experience and your top achievements, and you’ll have the perfect resume summary.

#6. What Are Other Names for a Resume Summary?

Across the internet, you might find different names for what we’re calling a resume summary in our article. Some of these names include:

• Resume profile
• Career summary
• Personal statement
• Qualifications summary
• Summary of experiences
• Summary of qualification

If you’re heading for a career in academia, a “personal statement” means something different. Check out our detailed guide to writing an academic personal statement to learn more!

Key Takeaways

And that’s our full guide to writing a resume summary!

Hopefully, now you feel more confident about adding this finishing touch to your resume.

Before we go, let’s recap everything we covered about writing resume summaries:

• A resume summary is a two to four-sentence long paragraph that tells the hiring manager your key selling points. These can include your years of experience, exact job title, relevant skills, qualifications, and impressive achievements.
• If you don’t have any work experience, you can opt for a resume objective instead. This way, you can focus more on your professional goals and motivation for applying.
• The goal of a resume summary is to catch the hiring manager’s attention. Do this by tailoring your resume summary to the job ad and addressing what the company needs in a candidate.
• Back up your achievements with data whenever possible. Mentioning the exact numbers, dates, and results makes you seem more credible.
• Use power words and action verbs instead of generic descriptions to make your resume summary pop.

Need more career advice? Check out our career blog for more useful articles!

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Marketing Resume Summary Examples + How-to Guide

Marketing resume summary examples for all kinds of jobs in marketing. Plus, easy-to-use formulas for creating a resume summary from scratch, depending on your biggest strengths and your current career circumstances.

In this article

In the competitive world of marketing, your resume is your personal billboard. The resume summary, often the first thing potential employers read, acts as your 30-second elevator pitch. It needs to grab attention and convey your value proposition quickly and effectively. For marketing professionals, an impactful resume summary is crucial. It not only highlights your expertise but also showcases your ability to communicate clearly and concisely — essential skills for any marketer.

Formulas for Writing a Powerful Marketing Resume Summary

Creating a standout resume summary doesn’t have to be as elusive as predicting the next viral trend. Here are a few straightforward formulas to help you craft a compelling summary that resonates:

Formula 1: [Job Title] + Experience + Key Skills + Achievements

Marketing Manager with 7 years of experience in digital and traditional marketing, skilled in SEO, content marketing, and brand management, with a track record of increasing engagement by 40%.

Formula 2: [Personal Brand Statement] + [Years of Experience] + [Unique Strengths] + [Quantifiable Results]

Innovative Marketing Specialist with 5+ years’ experience, proficient in social media strategy and email marketing, known for driving 50% growth in email subscription rates.

Formula 3: [Professional Identity] + [Market Expertise] + [Core Competencies] + [Achievements]

Dynamic Content Marketer with expertise in tech and healthcare sectors, strong in analytics, content creation, and lead generation, recognized for tripling organic traffic in 2023.

These formulas provide a structured yet flexible framework, allowing you to tailor your summary to reflect your unique professional journey.

Marketing Resume Summary Examples

Below are 10 sample resume summaries tailored for different facets of marketing:

1. Digital Marketing Specialist

Results-driven Digital Marketing Specialist with over 6 years of experience in managing PPC campaigns, SEO strategies, and content marketing. Expert in using data-driven insights to optimize performance and boost ROI by 35%.

2. Content Marketing Manager

Creative Content Marketing Manager with 8 years in the media and publishing industry, skilled in developing content strategies, editorial planning, and team leadership. Proven record of increasing readership by 50% within one year.

3. SEO Analyst

Analytical SEO Analyst with 4 years of experience in competitive analysis, keyword research, and on-page and off-page SEO. Successfully improved site rankings and increased organic traffic by 60%.

4. Social Media Manager

Engaging Social Media Manager with a knack for creating compelling, brand-aligned social content. 5 years’ experience boosting follower growth, engagement, and brand loyalty. Achieved a 70% increase in social media-driven conversions.

5. Brand Manager

Strategic Brand Manager with 10 years of experience building and managing popular consumer brands. Proficient in market research, consumer insights, and integrated marketing campaigns, noted for a $2M uplift in brand equity.

6. Product Marketing Specialist

Customer-focused Product Marketing Specialist with 7 years’ experience in tech and SaaS industries. Adept at market analysis, competitor benchmarking, and product launch strategies, driving product adoption rate by 45%.

7. Marketing Communications Director

Experienced Marketing Communications Director with a 12-year background in corporate communication, media relations, and crisis management. Known for driving coherent brand messaging and enhancing corporate reputation significantly.

8. Email Marketing Coordinator

Detail-oriented Email Marketing Coordinator with 3 years of experience crafting persuasive email campaigns and maximizing open and click-through rates. Increased newsletter engagement by 80% through innovative content strategies.

9. Growth Marketing Manager

Innovative Growth Marketing Manager with 6 years specializing in user acquisition and lifecycle marketing. Spearheaded multiple growth initiatives resulting in a 50% increase in active user base over 12 months.

10. Public Relations Specialist

Versatile Public Relations Specialist with 9 years in media relations, event planning, and reputation management. Successfully executed PR campaigns that led to a 100% increase in positive media mentions.

Crafting a powerful resume summary is less about fitting into a mold and more about highlighting your unique skills and accomplishments with clarity and precision. For marketers, it's an opportunity to demonstrate the very communication skills you bring to the table. Use the formulas and examples provided to create a resume summary that acts as a spotlight, showcasing your ability to drive results, influence audiences, and elevate brands. Remember, in marketing — and in your resume summary — it's all about making an impactful first impression.

Editorial note: The first draft of this article has been created by AI. It has then undergone a normal editorial process, with our Editor-in-chief, Michael Tomaszewski , a Certified Professional Resume Writer, ensuring the advice in this piece is factually correct, in line with the best resume writing practices, and written in a clear, readable manner.

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Marketing Resume: Examples and Guide for 2024

As a marketing professional, your resume is your primary marketing tool. It is the first chance you have to impress potential employers and demonstrate your capabilities as a marketer. The importance of a well-crafted marketing resume cannot be overstated.

The goal of your marketing resume should be to land you an interview, which is why it’s essential to make it stand out from the crowd. After all, you are competing with other highly qualified candidates for the same position.

The primary goal of your marketing resume is to showcase your unique skills and expertise. It should highlight your ability to develop and execute successful marketing campaigns, your understanding of market trends, and your excellent communication and interpersonal skills.

Aside from these goals, your marketing resume should also:

1. Be clear and concise

Your resume should be easy to read and logically organized. Use bullet points to highlight your achievements and responsibilities in each role, and make sure to edit and proofread it to eliminate any errors.

2. Emphasize relevant experience

Highlight your experience in marketing related to the job you are applying for. If you have experience in a particular niche, make sure to emphasize that in your resume.

3. Highlight quantifiable results

Employers want to see results, so make sure to include specific metrics and numbers that demonstrate your success in previous roles.

4. Stand out visually

Although content is king, an eye-catching design can also make your resume stand out to potential employers. A visually appealing resume can catch their attention and make them take notice of your skills and experience.

The importance of a well-crafted marketing resume cannot be overstated. The goals of your marketing resume should be to showcase your unique skills and expertise, emphasize relevant experience, highlight quantifiable results, and stand out visually. By following these goals, you can increase your chances of landing an interview and ultimately, landing your dream marketing job.

Basics of a Marketing Resume

When it comes to creating a marketing resume, there are some basic components you should include to make sure you are presenting yourself in the best possible light. These components include:

Components of a Marketing Resume

Contact information:  Make sure to include your full name, phone number, email address, and LinkedIn profile.

Objective or Summary Statement:  A brief statement that highlights your experience and what you can bring to the table.

Relevant Skills:  Highlight your most relevant skills at the top of your resume. This might include things like Search Engine Optimization (SEO), Content Marketing and Social Media Marketing.

Experience:  When listing your previous work experience, focus on your most relevant experience as it relates to the job you are applying for. Use quantifiable metrics such as an increase in sales or conversion rates for the roles you have held before.

Education:  List your education including degrees, certifications, and relevant courses.

Professional Memberships:  Mention any industry-related organizations, associations or memberships that you have.

Portfolio:  As a marketing professional, having a portfolio link is stock in trade. Listing your best work samples on your resume or providing a link could be a great way to showcase your marketing skills.

Marketing Resume Format

It’s important to make sure your marketing resume looks professional and readable. Most resumes follow a reverse chronological order, starting with your most recent experience first. Use a simple and easy-to-read font like Calibri or Arial, and make sure your font sizes are consistent throughout.

Stick to a single color for the headings and bullet points, making sure it offers a good contrast against the page background. Use bullet points to break down information into succinct, easily digestible chunks.

It is important to format your resume using PDF format; it ensures that whoever is reading it will see it as you originally intended. A PDF format also prohibits anyone from altering the formatting or content of your document.

Marketing Resume Length

One of the most common questions job seekers have around writing resumes is how long it should be. While the answer varies depending on your experience and industry, a marketing resume should be no more than two pages. When in doubt, choose to highlight quality over quantity and stick to only the most relevant and impactful experiences.

Knowing the basics of what to include in a marketing resume, how to format it, and how long it should be, can help you create a standout document that gives you the best chance of catching the eye of potential employers.

Perfecting the Marketing Resume Format

When it comes to creating your marketing resume, one critical aspect to perfect is its format. The importance of format lies in how it presents your experience, skills, and achievements, making it easier for recruiters to spot why you are the right candidate.

Importance of Format

Your resume format can influence how well recruiters see you as a suitable candidate for the job. The first few seconds of scanning a resume can determine whether or not your application is worth it, and how your skills, experience, and achievements stand out from other applicants.

Using a cluttered, disorganized resume that does not emphasize your accomplishments is a sure-fire way to get your application tossed. Instead, crafting a memorable resume that highlights your strengths, using an efficient format, is a smart way to stand out and land the job.

Chronological Resume Format

The chronological resume format starts with your most recent position and works backward. This format is ideal if you have a clear career path, relevant job experience, and a straightforward job history. It also shows career progression and highlights career stability.

In marketing, highlighting your career path and professional achievements is crucial. Using a chronological resume format allows your potential employer to see your achievements progressively.

Functional Resume Format

If your work experience isn’t as relevant, you might consider using the functional resume format. Instead of following a timeline structure, a functional resume focuses on your skills and ability to do the job. This is great if you are just starting or changing careers or there are significant gaps in your work history.

Since marketing requires specific skills orientation and individual talents, the functional resume format is an excellent opportunity to highlight those advantages.

Combination Resume Format

As you may have guessed, the combination resume format combines elements of chronological and functional formats. This format lets you showcase your accomplishments and experience while highlighting your relevant skill sets.

If you have a haphazard work history but have many relevant skills or if you want to emphasize your achievements, then the combination resume format is an excellent choice.

The perfect marketing resume’s format is critical to catch the employer’s attention, highlight your best qualities, and land the job. Using the Chronological, Functional or Combination Resume Formats can help you share your skills, work experience, and achievements to strengthen your job application.

Crafting a Captivating Marketing Resume Summary/Objective

As a marketing professional, having a captivating resume summary/objective is crucial to catching the attention of potential hiring managers. The summary/objective is a brief statement that highlights your most relevant skills, experiences, and accomplishments. It is the section of the resume that hooks the reader in and entices them to read on.

Significance of the Summary/Objective

A well-crafted marketing resume summary/objective is significant in several ways. Firstly, it ensures that the reader quickly understands your skills, experience, and career goals. Secondly, it helps you stand out from other candidates by highlighting your unique value propositions. Finally, it sets the tone for the rest of the resume by providing context for the reader.

Marketing Resume Summary Examples

Here are a few marketing resume summary examples:

Creative marketing professional with 5 years of experience in content creation and brand strategy. Expertise in social media management and digital marketing campaigns. Seeking a role that leverages my skills to drive brand awareness and customer engagement.

Accomplished marketing manager with a track record of successful product launches and revenue growth. Skilled in market research, competitive analysis, and campaign optimization. Seeking a senior marketing position that allows me to lead a team and achieve strategic objectives.

Digital marketing specialist with 3 years of experience in SEO, SEM, and PPC advertising. Proficient in Google Analytics and AdWords. Seeking a position that challenges me to think creatively and drives business growth through data analysis and optimization.

Marketing Resume Objective Examples

If you are just starting your career in marketing or looking to switch fields, a well-written resume objective can help you showcase your intentions and career aspirations. Here are a few marketing resume objective examples:

A recent marketing graduate seeking an entry-level position that will allow me to learn and grow within the industry. Strong writing and communication skills, with experience in social media and content creation.

Experienced sales representative looking to transition into a marketing role. Skilled in relationship building, customer service, and market research. Seeking a position that leverages my sales experience to drive revenue growth and brand awareness.

Marketing professional with 2 years of experience in print advertising and event planning. Seeking a position that allows me to combine my creative and organizational skills to drive successful marketing campaigns.

The summary/objective section of a marketing resume is critical to catching the attention of potential hiring managers. By incorporating your most relevant skills, experiences, and career goals, you can set yourself apart from other candidates and showcase your unique value propositions. Use these examples and tips to craft a captivating marketing resume summary/objective that gets noticed!

Showcasing Your Professional Experience

The professional experience section of your marketing resume is where you highlight your relevant work history and accomplishments. This is where you can demonstrate your expertise in various areas of marketing, such as branding, digital marketing, social media, and more.

Marketing Resume Professional Experience Section

When crafting this section of your resume, be strategic in including relevant experience that showcases your skills and achievements. Start with your most recent position and work backward. For each job, include the company name, job title, employment dates, and a brief description of your responsibilities and accomplishments in bullet points.

Marketing Resume Professional Experience Examples

Here are some examples of how to highlight your professional experience on your marketing resume:

Brand Manager , XYZ Company, New York, NY, August 2018 – Present: Developed brand strategy and managed marketing campaigns that resulted in a 20% increase in sales. Led the development of brand guidelines and executed a successful rebranding campaign.

Digital Marketing Specialist , ABC Agency, Chicago, IL, January 2015 – July 2018: Developed and executed digital marketing campaigns for clients across various industries, resulting in a 25% increase in website traffic and a 15% increase in lead generation. Managed social media accounts and implemented successful email marketing campaigns.

Marketing Coordinator , DEF Corporation, Los Angeles, CA, June 2012 – December 2014: Assisted in the development of marketing plans and executed promotional events that resulted in a 10% increase in attendance. Coordinated the production of marketing materials and managed the company’s social media accounts.

As you can see, these examples demonstrate the candidate’s ability to achieve results and deliver on key performance indicators.

Marketing Resume Action Words

Using strong action words in your bullet points can make your professional experience section more impactful. Here are some effective action words to use:

• Implemented
• Collaborated

By using action words, you can convey your skills and achievements in a more powerful way.

The professional experience section of your marketing resume should showcase your skills and accomplishments in a way that aligns with the job you’re applying for. By highlighting your achievements and using strong action words, you can demonstrate your expertise and stand out in a competitive job market.

Highlighting Your Marketing Skills

One of the most important sections of any marketing resume is the skills section. This is where you can highlight the specific marketing skills you possess that make you a valuable candidate for the job you are seeking.

Marketing Resume Skills Section

When crafting your marketing resume skills section, it’s important to include a mix of technical and soft skills that demonstrate your expertise in the field. Technical marketing skills may include things like web analytics, SEO, PPC advertising, CRM, and data analysis. Soft marketing skills may include things like interpersonal communication, creativity, problem-solving, and team collaboration.

Marketing Resume Skills Examples

Here are some examples of skills that you should consider including in your marketing resume skills section:

• Web Analytics: Google Analytics, Adobe SiteCatalyst, Piwik
• PPC Advertising: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads
• SEO: Keyword research, on-page optimization, link building
• CRM: Salesforce, HubSpot, Zoho
• Data Analysis: Excel, Tableau, Google Data Studio
• Interpersonal Communication: Public speaking, pitching, negotiating
• Creativity: Content creation, graphic design, video editing
• Problem-Solving: Critical thinking, decision-making, strategy development
• Team Collaboration: Project management, team leadership, cross-functional collaboration

Remember that your marketing resume skills section should be tailored to the specific job you are applying for.

Different Types of Marketing Skills

Marketing is a broad field, and there are many different types of marketing skills that you may possess. Some common types of marketing skills include:

• Digital marketing: This type of marketing focuses on using digital channels like social media, email, and search engines to reach and engage with customers.
• Content marketing: This type of marketing focuses on creating and sharing valuable content that engages and informs your target audience.
• Brand management: This type of marketing focuses on building and maintaining a brand’s image and reputation in the marketplace.
• Public relations: This type of marketing focuses on managing a company’s relationships with the media and the public.
• Event marketing: This type of marketing focuses on planning and executing events that promote a company or product.

When highlighting your marketing skills, it’s important to focus on the specific skills that are most relevant to the job you are applying for. By showcasing your expertise and experience in these areas, you’ll be more likely to stand out from other candidates and land the job you want.

Leveraging Education and Certification

In today’s competitive job market, having a solid education and relevant certifications can set a candidate apart from the rest. Hiring managers tend to favor candidates who have made an effort to keep their skills up-to-date and demonstrate a commitment to the field.

Importance of Education and Certification

Education and certification are critical components of a strong marketing resume. By including these sections, candidates show the hiring manager that they are invested in their professional development and have the expertise they need to succeed in the role. When a candidate can demonstrate this commitment, it can make a positive and lasting impression on the hiring manager.

Marketing Resume Education Section

The education section on a marketing resume should list the candidates’ formal education achievements, such as degrees and certifications. In addition to formal education, listing coursework that relates to the position can be beneficial. For example, if the candidate took a course on digital marketing or social media strategy, it is relevant to list on a marketing resume.

When listing education on a marketing resume, it is important to highlight the highest education achieved first. For example, if a candidate has a master’s degree, they should list that before listing their bachelor’s degree.

Marketing Resume Certification Section

Certifications are a way for candidates to show their skills and expertise beyond formal education. Having relevant certifications in marketing can demonstrate that a candidate has completed training and has hands-on experience with a particular skill set.

Some certifications that candidates may want to consider including on their marketing resume include Google Analytics, HubSpot Inbound Marketing, and Hootsuite Social Media Marketing. Including relevant certification demonstrates to the hiring manager that the candidate is committed to understanding the latest tools and techniques used in marketing.

When listing certifications on a marketing resume, it is essential to note that not all certifications are equal in the eyes of a hiring manager. Candidates should consider including only the certifications that are most relevant to the job they are applying for and highlight those in the certification section.

Education and certification can set a marketing candidate apart from the rest. By leveraging these components in a marketing resume, job seekers can demonstrate their commitment to the industry and the skills they possess. Hiring managers will take notice of a candidate with a solid education and relevant certifications, so it is essential to include these sections in a strong marketing resume.

Emphasizing Achievements and Awards

Significance of achievements and awards.

Emphasizing achievements and awards in a marketing resume is critical to showcase the competencies and capabilities of the candidate. It helps the hiring managers understand the candidate’s significant contributions to the previous organizations and their willingness to go above and beyond in their job responsibilities, leading to business growth and success.

Highlighting achievements and awards boost the candidate’s chances of getting shortlisted for the next recruitment stage as it denotes that they are results-driven and have excellent work ethics. When the recruiter sees the candidate’s name popping up with awards and recognitions, they give more importance to their marketing capabilities and achievement, leading to a higher probability of landing a job offer.

Marketing Resume Achievements and Awards Section

The marketing resume achievement and awards section should be located immediately after the professional summary or objective. It should mention the critical achievements and awards obtained by the candidate in detail, using bullet points. It is important to include metrics and numbers that showcase the magnitude of success.

This section can start with a header like “Key Achievements and Awards” or “Honors and Recognitions.” The candidate should prioritize highlighting the achievements that align with the requirements of the job posting they are applying for. For example, if the job description requires expertise in digital marketing, the candidate should emphasize their achievements in that domain.

Marketing Resume Achievements and Awards Examples

Below are some examples that will give a better understanding of how to write the achievement and awards section in a marketing resume:

• Received “Most Creative Marketing Collateral” award for designing a brochure that led to a 30% increase in sales.
• Increased the social media following by 50% through strategic content planning and execution.
• Successfully executed a product launch campaign that led to a 70% year-over-year increase in sales.
• Achieved a customer retention rate of 90% by implementing customer-centric marketing strategies.
• Received recognition for outstanding leadership skills, which led to 20% improvement in team performance.

Note that these examples contain metrics and numbers that illustrate the candidate’s impact and contribution to their previous organizations.

Highlighting achievements and awards is a vital aspect of a marketing resume that showcases the candidate’s capabilities and work ethic. By focusing on the accomplishments that align with the job requirements, candidates can increase their chances of landing their dream job.

Using Numbers and Metrics to Demonstrate Success

As a marketing professional, one of the most effective ways to showcase your value to potential employers is by quantifying your accomplishments. In other words, using numbers and metrics to demonstrate success can help you stand out from other candidates and showcase the impact of your work.

Power of Quantifying Experience

Quantifying your experience helps to amplify your success in a tangible way. Hiring managers and recruiters are often looking for measurable results, and numbers and metrics can provide this. For example, stating that you “increased sales” doesn’t provide nearly as much information as stating that you “increased sales by 25 percent in six months by implementing a new lead generation strategy.”

By quantifying your experience, you can also help future employers understand the scope of your work. If you managed a campaign that received 10,000 views, this is a lot more impressive than simply stating that you “managed a campaign.” Including numbers and metrics helps to provide context and specificity to your accomplishments.

Marketing Resume Numbers and Metrics Examples

When it comes to crafting your marketing resume, including numbers and metrics can be incredibly powerful. Here are some examples of how you can use numbers to showcase your accomplishments:

• Increased website traffic by X percent
• Improved click-through rate (CTR) from X to Y percent
• Generated X new leads as a result of a campaign
• Boosted sales by X percent over the course of Y months
• Achieved X amount of social media engagement in a single week
• Managed a budget of $X for a successful campaign
• Led a team that achieved X percent market share in a competitive industry
• Developed and executed a successful email campaign that resulted in X percent conversion rate

These are just a few examples of how you can use numbers and metrics to quantify your success as a marketer. Remember to highlight the most impressive numbers and be specific about the impact of your work.

Using numbers and metrics is an important strategy for showcasing your accomplishments and demonstrating your value as a marketer. By quantifying your experience, you can provide context, detail, and tangibility to your work, making it more impressive to potential employers. Use examples like the ones above to help craft a marketing resume that will stand out from the competition.

Avoiding Common Resume Mistakes

As a marketer, your resume is your best bet to impress a potential employer and land an interview. However, common resume mistakes can easily obstruct your chances of getting that dream marketing job. Here are some common mistakes to avoid:

Common Resume Mistakes

1. grammatical errors and typos.

Grammatical errors and typos are a big “no-no” in resumes. An error-free resume shows that you are detail-oriented and possess strong communication skills – prerequisites for any marketing job. A small typo could negatively impact your chances of getting hired, so proofread your resume several times.

2. Using Clichéd Phrases

Using clichéd phrases, such as “team player” or “good communication skills,” can make your resume sound unoriginal and boring. Instead, focus on specific achievements and details that highlight your uniqueness and make you stand apart from other job applicants.

3. Poor Formatting

Poor formatting on a resume diminishes its readability and aesthetics. A cluttered and cluttered resume can be annoying and difficult to scan through. Keep a clean and organized format that highlights key information and makes it easily accessible to potential employers.

4. Focusing on Job Duties Instead of Achievements

Employers want to know what you achieved in your previous role instead of knowing what you did. Using buzzwords without concrete achievements may not convey your potential impact. Instead, showcase your achievements that highlight your skills and competencies by using specific numbers and data.

Tips to Avoid Common Resume Mistakes

1. tailor your resume.

Tailoring your resume to the specific job description can increase your chances of getting noticed by employers. It is essential to use the right keywords and to highlight achievements and experiences that appear relevant to the job description.

2. Keep It Concise

Employers are usually bombarded with applications, so keep your resume concise and to the point. Avoid using long sentences and paragraphs; use bullet points to simplify your resume content.

3. Highlight Your Achievements

Highlight your achievements and experiences by using specific numbers and data. Showing your potential impact on the previous job will attract employer’s attention at a glance.

4. Proofread

Proofreading is an essential step in ensuring error-free resumes. Ask someone to read and review your resume for grammatical errors, spelling mistakes, and formatting issues.

Conclusion:

Avoiding these common resume mistakes can make your application stand out and increase your chances of getting hired for your dream marketing job. By following these tips, you can create a compelling marketing resume that highlights your achievements and experiences, catches the employer’s eye, and ultimately lands you an interview.

Tailoring Your Marketing Resume for Applicant Tracking Systems (ATS)

As technology continues to evolve, so do the ways in which employers receive, analyze, and sort through resumes. Many companies now use Applicant Tracking Systems (ATS) to streamline the hiring process and efficiently manage the large volume of resumes they receive.

The significance of ATS for job seekers cannot be overstated. According to research, up to 75% of resumes are never seen by a human due to being filtered out by ATS. Therefore, it is essential for job seekers, especially those in the marketing field, to understand how to tailor their resumes to optimize their chances of being seen by recruiters.

Here are some tips for tailoring your marketing resume for ATS:

1. Use Relevant Keywords

The first step in optimizing your resume for ATS is to use relevant keywords that align with the job description. ATS scan resumes for specific keywords and phrases that match the skills and experiences required for the job. Therefore, carefully read the job description and include these keywords throughout your resume, such as in your skills section, job title, and job duties.

2. Simplify Formatting

While creativity is important in the field of marketing, when it comes to resumes, a simple and clean format is key. ATS can have difficulty reading resumes with complex layouts or graphics, so it is best to avoid them. Use a standard font, bullet points, and clear headings to make your resume more readable for ATS.

3. Avoid Using Tables and Graphics

Similar to complex layouts, tables and graphics can cause issues for ATS when scanning resumes. Instead, use simple text formatting to highlight key information, such as bold and italic fonts.

4. Proofread Your Resume

While not directly related to ATS, it is important to proofread your resume to ensure that it is error-free. ATS may have difficulty reading resumes with spelling or grammatical errors, and these errors can also negatively impact your chances with human recruiters.

By following these tips, you can increase your chances of passing ATS and getting your marketing resume in front of human recruiters. Remember to always tailor your resume to the specific job you are applying for and highlight your relevant skills and experiences. A carefully crafted marketing resume can set you apart from the competition and land you your dream job.

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20 Real Marketing Resume Examples That Got People Hired at Nike, Google or Yamaha

• Klara Cervenanska , 
• Updated April 11, 2024 9 min read

Want to work with leading global brands on their marketing strategies? You’ve come to the right place. We’ve put together 20 real marketing resume examples by real people who got hired by the world’s top companies. 

We took a close look at these resume examples and explored what it is exactly that made them stand out and be successful. 

We found that crafting a killer marketing resume boils down to two main aspects: content and design . 

• Content. Your content should align with the job description and highlight your skills , achievements , and experiences . 
• Design. In the same way that smart design can highlight key aspects in marketing, a clean, organized resume layout can guide your reader's attention to crucial elements. 

Our real marketing resume samples will help you see the impact of the form and content going hand in hand. In the end, they got people hired at Google , Nike , Yamaha , L'Oréal , or even at the Government of Canada!

Disclaimer: These marketing resume examples were published with the consent of their creators. They were made using Kickresume’s templates . The resumes were anonymized, that is unless their author specified that they wanted their real name and information made public.

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1. Nike: Retail Brand Specialist Resume Example

Nike is a global, trend setting brand. Hence, if you want to become one of the company’s marketing specialists, you need to show that you know where you’re heading too. 

This marketing resume example shows a young individual with a visual taste that matches the company’s energy . You don’t even need to speak Swedish to see the features that make this resume readable.

Moreover, look at the balance between paragraphs and bullet points and how they convey the message in a different way. Bullet points talk about Sienna’s key tasks, each line being introduced by a powerful action verb .  The short paragraphs in italics, on the other hand, contain Sienna’s first person narrative of challenges and professional achievements.

Retail Brand Specialist at Nike

This resume sample was contributed by a real person who got hired with Kickresume’s help.

To see the full, two-page version of the resume, click directly on the image.

2. Google: Team Leader Resume Example

First, the length of this resume is fairly impressive. But hey, it’s no fluff — only relevant work experience. However, it might surprise you that older jobs are lacking a description. Why is that?

If you have a long story to tell, remember to focus on the 3-4 most recent jobs you had. Likely, hiring managers won’t be very keen on reading an extensive chronicle of your whole professional life.

Also, there’s simply no better way of demonstrating your achievements than with numbers. Notice how numbers appear throughout the whole marketing resume wherever possible. Therefore, if you can quantify your career, do it. Google likes it.

Team Leader at Google

3. sheraton: marketing manager resume example.

The following marketing manager resume boasts an especially powerful marketing professional summary section . It includes the most important pieces of information in just four sentences. Nothing unnecessary or non-relevant.

The comprehensive summary helps you prioritize information you want the hiring manager to see first. This is ideal for someone looking for  high-paying marketing jobs . For Aisha Hakim, this meant highlighting her extensive experience and admirable linguistic skills.

Furthermore, she also included marketing awards. This is a smart move that got her hired at such a multicultural company as Sheraton.

Marketing Manager at Sheraton

4 . yamaha: e-commerce executive resume example.

The marketing resume of Juliam won’t tell us what he looks like, but we know he scored a cool job at Yamaha. If you want to learn more about the inclusion of your photo on your resume , check our article Should You Put Your Picture on Your Resume?

Besides the photo, what makes this one so special? See how the bullet points govern the structure of the resume and list the key responsibilities under each position. Also, notice how the visually dominant labels help the hiring managers see the chronology in the experience and education sections. A smooth journey, so to say.

E-commerce Executive at Yamaha

5 . hummingbird: marketing director resume sample.

If you’re applying for a senior marketing position, you can get away with a wordier resume . The point is to describe your wealth of experience in a enough detailed manner.

The marketing director resume below has a detailed marketing professional summary and includes all the necessary information: a professional title, years of experience in the field and key marketing skills. In the work experience descriptions, Meghan focuses on job duties and also lists key achievements — context plus impact.

Still, this resume could benefit from a clearer structure. Although it’s divided into several resume sections , its structure within these sections leaves much to be desired. Remember that nobody likes reading walls of text. When writing your own marketing director resume, try to use bullet points. They make your resume nice and easier to read.

Marketing Director at Hummingbird

6. philips: marketing management intern resume sample.

Students and fresh graduates often lack experience but exude passion for what they want to do. To write a good marketing internship resume, you need to describe yourself as a motivated and enthusiastic individual. So, what’s the secret of Dennis Bondarev’s resume that got him hired at Philips?

The lesson is — build your resume on your strengths points, not weaknesses. Focus on your soft skills, highlight your education and show off the certificates that you’ve earned so far. Then, just watch your experience grow with every internship you get.

Marketing Management Intern at Philips

7. planetromeo: social media officer resume example.

Marketing is tied closely with the company’s philosophy and its objectives. Consequently, it’s the social media officer who is responsible for shaping the voice of the company in the online world.

The introductory paragraph of Joseph’s resume conveys a clear message: “I share your values and vision, and we will work towards a common goal.” Don’t shy away from including details from your personal life if it has something to do with the position you’re applying to. After all, it’s stories we live, not dry facts.

Social Media Officer at Planetromeo

8. hyatt-regency: marketing communications manager resume sample.

See how the clean layout and logical structure makes the resume easy to read. The bullet point is not the only tool for listing individual tasks in your Work experience section. Instead of bullet points and commas, you can come up with something more creative like vertical lines to divide your keywords .

Marketing Communications Manager at Hyatt-Regency

9. l'oréal: marketing manager resume example.

Being able to present yourself is one of the key skills the hiring managers seek. If they can see that you have a knack for the art of presentation, they’ll instantly recognise your potential.

Marketing is all about customers’ eyes. The bullet points introduce key responsibilities in short phrases and give the resume sample a powerful visual element. One may argue the icons for the job seeker’s hobbies are redundant, but they'll for sure catch the reader’s attention.

Another thing that makes this marketing resume great is mentioning notable clients such as Kinder Chocolate . And, of course, including relevant marketing certifications.

Marketing Manager at L'Oréal

10. hard rock cafe: copywriter resume example.

The position of copywriter at Hard Rock Cafe asks for something eccentric, and that’s exactly what this marketing CV stands for. It’s bold and creative , uses bright colors and an unusual font type. 

Unless you step into the realm of Comic Sans, there’s a high chance you can pick an original typeface that the hiring manager will appreciate. Use it for the headlines, but keep the body text clean by using one of the standard fonts like Verdana, Arial or Times New Roman.

Another thing that makes this copywriter resume special is mentioning notable sites and publications that Nora wrote for. She even added a link to her copywriting portfolio which is a great way to show off your work.

Last but not least, one of the smart ways to demonstrate that you are skilled in communication is including your social media accounts too. But don’t forget to clean up your social media presence first!

Copywriter at Hard Rock Cafe

11. american eagle: marketing and brand manager resume example.

As a brand ambassador manager, you’ll be required to demonstrate that you know how to lead and work with people . So, that's exactly what Bryant did in his marketing resume. In a few bullet points under the work experience section, he describes how he led consumer research and also a multi-functional team to deliver new product developments.

Moreover, he talks about other notable achievements and backs them up with quantifiable results — not only in the work experience section, but also in education.

To make it even more impactful, you could highlight numbers in bold font so they'll immediately catch the attention of hiring managers.

Marketing and Brand Manager at American Eagle

12. government of canada: digital media manager resume example.

Digital marketers should think about promoting themselves digitally . That's exactly what Ariel did by adding a link to her website at the top of her resume (although we had to anonymize it).

But that's not the only thing that makes her digital marketing resume great. For instance, Ariel was on Justin Trudeau’s social media team, being responsible for his official social media accounts. Cool, right?

What’s more, the way she wrote her resume is at least as impressive as her accomplishments. Notice how she always goes straight to the point when describing her past work experiences. You immediately know what her role was and how exactly she contributed to the overall success of her team — because she includes specific data.

She also optimized her resume with digital marketing keywords like “social media, content strategy, UX research, Photoshop” . And both recruiters and ATS systems like that.

Digital Media Manager at Government of Canada

13. harbour space university: sales and marketing cv example.

Gorkem landed an English-speaking job in sales and marketing at a tech hub in Barcelona thanks to his cut-to-the-chase marketing CV. So, if you're a fresh graduate too, your resume should focus mainly on your education and relevant experience.

Just like Gorkem's marketing resume does. Even though he doesn't have marketing work experience yet, he outlines relevant skills like communication, creativity and teamwork. Even more importantly, he included an award section with quantifiable descriptions .

While these accomplishments are linked to his studies and the results are above average, just by including them, the resume appears more professional and he makes an impression of a hard-working and detail-oriented person. And that's exactly what a fresh-graduate's resume needs.

Also, his hobbies section is a breeze of fresh air . Non-generic hobbies like dancing tango and salsa will add a nice touch of personality to your marketing resume.

For those considering university-based marketing roles, there are plenty of university marketing jobs listed by The Times Higher Education that can provide insight and opportunities.

Sales and Marketing at Harbour Space University

14. thermofisher scientific: marketing strategist resume sample.

ThermoFisher is the world leader in serving science. That said, Kyle knew exactly how to catch their attention.

His marketing resume starts with an impressive marketing professional summary where he highlights his job title and experience of working for Fortune 500 companies. He also outlines his expertise in various marketing spheres. 

Moreover, his resume is packed with relevant marketing keywords and action verbs . Words like “developed, implemented, managed, executed, established, created” will make your work experience descriptions sound much more impactful!

Marketing Strategist at ThermoFisher

15. big cartel: digital marketing resume sample.

Megi's digital marketing resume is rather short, but 1-2 pages is the ideal length for your marketing resume, especially if you don't have more than 10 years of work experience.

It has a clean structure and enough white space . But even though the resume template is rather simple, Megi still manages to make her marketing resume stand out by using various graphic elements — like mixing two colors, using bullet points, or displaying skill levels with progress bars.

However, when listing her work experiences, she doesn't use a chronological resume format. If you're an experienced professional, we'd recommend to list your work experience chronologically and start with the most recent job. It's the most used resume format and a favorite among recruiters, too.

Digital Marketing at Big Cartel

16. streamworks: media specialist intern resume example.

This marketing resume example cleverly highlights what the student candidate has to offer, making the most of limited work experience . 

The projects section is a genius idea. It's a strategic way of demonstrating applied skills and knowledge which makes up for the lack of professional experience. Each project showcases Roman's hands-on engagement in the field of marketing — from branding and digital analytics, to even creating a campaign proposal. 

Roman also highlights a broad list of relevant skills such as Adobe software , public speaking, and Google Analytics . He's savvy with tech skills, making him a catch for employers, even as a student.

Media Specialist Intern at Streamworks

17. adidas: sales representative resume example.

This Adidas sales rep resume stands out due to its detailed work experience and an impressive list of extra courses .

In the work experience section, the use of bullet points is spot-on. Each responsibility is neatly summed up, showing his diverse roles. From sales to marketing strategies to market research, it's clear Nick has had a progressive career. It’s like we're watching him grow and evolve professionally.

Additionally, the extra courses section reinforces this growth narrative. Continuous learning is a marker of a dedicated professional, and Nick proves just that. By learning about different areas such as technical and  marketing software , Nick positions himself as a versatile candidate.

Sales Representative at Adidas

18. ikea: e-commerce operations manager resume example.

The reason why this resume stands out is its robust skills section and quantified achievements . 

In the skills section, language proficiency is showcased in four languages — a valuable asset in the e-commerce industry which operates across different geographies. The IT skills, meanwhile, underline Mary's hard skills. Additionally, the proficiency level is shown for each skill, which is very handy.

What's also impressive is Mary’s achievements section. By quantifying her accomplishments, Mary provides concrete evidence of her capabilities, showing her actions led to significant improvements ( “...reducing instances of online out of stock by 40%” ).

E-commerce Operations Manager at IKEA

19. wind hellas: digital marketer resume example.

The resume summary pulls you right in, painting Nikitas as focused, experienced ( 10+ years in Marketing ), and highly motivated. It signals Nikitas is a go-getter who welcomes challenges.

A glance at his professional experience leaves no doubt about his expertise. With a career spanning over a decade, he's knowledgeable in various marketing fields — from customer experience to CRM operations. 

What's even more impressive is his well-organized skills section , divided into 4 categories: Marketing & Communication, Digital Marketing, Systems, and Languages . It makes it easier for recruiters to understand his areas of expertise. 

Digital Marketer at WIND Hellas

20. merck: brand marketing manager resume example.

Starting with a keyword-rich profile , this marketing manager nails it with renowned certifications like Google Analytics IQ , Inbound Marketing , Email Marketing , and Content Marketing , instantly showcasing her forte.

The work experience is sprinkled with quantifiable achievements — from acquiring two new locations within eight months to slashing payroll costs by a staggering 30%. This paints a picture of a result-oriented professional, ready to deliver tangible results.

Along with that, the resume also contains a stand-alone certifications section right after experience and before education, which draws attention to this section. These field-relevant certifications boost Antonella's credibility in the sector. 

Additionally, Antonella includes a unique Leadership Experience section . Here, roles like General Secretary, Graduate Assistant, and volunteering experiences are smartly highlighted, giving her an edge by showcasing her leadership capabilities and community service.

Brand Marketing Manager at Merck

Want more inspiration? See all marketing resumes in our Resume Examples Library . Or check out resume guides for specific marketing and PR positions:

Resume guides for marketing and PR positions

• Marketing Assistant Resume Guide
• Digital Marketing Resume Guide
• Marketing Manager Resume Guide
• Brand Ambassador Manager Resume Guide
• Content Manager Resume Guide
• Advertising Manager Resume Guide
• Events Coordinator Resume Guide
• Public Relations Resume Guide

And if you feel like you still need more guidance, check out our ultimate resume guide or download our ebook , completely free of charge.

Tip:  If you already have a great LinkedIn profile, there's no need to create a resume from scratch. You can simply  turn your LinkedIn profile into a resume  in one click. No hassle.

FAQ: Marketing resume

Here are the seven best skills to include in a marketing resume:

1. Influencer marketing 2. Social media marketing 3. Pay Per Click (PPC) 4. SEO and SEM 5. Content creation 7. Data analysis 7. Email marketing

To write a CV for sales and marketing, you should:

1. Start with a strong profile summary including relevant keywords, such as Google Analytics IQ or email marketing certifications. 2. Detail your work experience using bullet points to showcase roles and responsibilities, spanning sales, marketing strategies, and progressive career growth. 3. Quantify achievements to provide concrete proof of capabilities, like surpassing campaign goals, increasing brand reach, or driving customer engagement. 4. Create a separate section for certifications to bolster credibility, showcasing ongoing learning and professional development. 5. Highlight hard skills , such as proficiency in CRM software, social media management, or market research, to emphasize your capabilities. 6. Ensure a clean and visually appealing design , avoiding clutter and using appropriate headings, bullet points, and spacing to enhance readability.

For marketing managers with lots of experience, go for a reversed chronological format . Show your work history in order, starting with the most recent position. It helps highlight your career progression and accomplishments.

If you're new to the game or have limited experience, try a functional resume format . Put your skills and certifications up front to grab attention. Show recruiters what you bring to the table, even without tons of experience.

First and foremost, make sure to use keywords from the job description on your marketing resume. However, in general, here are the best keywords for a marketing resume :

Digital marketing Analytics Brand management Market research Campaign management

Klara graduated from the University of St Andrews in Scotland. After having written resumes for many of her fellow students, she began writing full-time for Kickresume. Klara is our go-to person for all things related to student or 'no experience resumes'. At the same time, she has written some of the most popular resume advice articles on this blog. Her pieces were featured in multiple CNBC articles. When she's not writing, you'll probably find her chasing dogs or people-watching while sipping on a cup of coffee.

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Marketing resume examples & templates

Marketing job market and outlook

A great marketing resume does just what a great marketing campaign accomplishes: It generates leads that become sales. In this case, the leads are interviews and the sale is your next awesome marketing job!

It takes time to create the right campaign, find the right audience and cultivate trust. The same is true of your marketing resume, but we can help make the process smoother.

Resume.io is a powerful tool for job seekers, with writing guides and resume examples for 300+ professions. With our tools and your marketing know-how, you will be on your way to a resume that resonates with hiring managers.

This guide, along with the corresponding marketing resume example, will cover the following topics:

What does a marketing professional do?

• How to write a marketing resume (tips and tricks)
• The best format for a marketing resume
• Advice on each section of your resume (summary, work history, education, skills)
• Professional resume layout and design hints.

Marketing professionals are responsible for the image of the products and services they represent and for generating interest that leads to sales. 

At its narrowest, marketers place advertising that will be seen by the company’s target audience, but in many cases, marketers must also manage social media, understand consumer behavior and mine data for the best ways to pinpoint exactly how, when and where to market their products and services.

Search for these titles during your job hunt

Don’t miss out on an opportunity because you left a keyword out of your online job search. Here are some titles employers use for marketing professionals, according to creative staffing agency Artisan Talent and HubSpot :

• Brand manager
• Account supervisor
• Business development executive
• Market development manager
• Marketing coordinator
• Marketing manager
• Product manager
• Social media marketing/email manager
• Blog/content marketing/SEO manager
• Paid marketing manager
• Public relations/media relations manager
• Marketing operations manager

The good news here is that companies expect to increase marketing hiring by 7.6% throughout 2021, the CMO Survey reports. Try applying at smaller companies, as they are looking to ramp up hiring much more quickly than larger firms.

Marketing professionals have another bright spot to take comfort in: 72.2% of marketers reported that the importance of their role has grown in the past year. The industry verticals with the highest marketing job growth were consumer services, healthcare, education and technology. 

It’s in your best interest to gain digital media skills if you don’t already have them. Companies are investing heavily in website optimization, digital media and SEO, data analytics and related technology updates, the survey found.

How much do marketing professionals earn?

Salaries vary greatly depending on experience, education and job responsibilities, but here are a few examples.

How to write a marketing resume

Getting going on your marketing resume starts with knowing what sections to include. Your CV must contain:

• The resume header
• The resume summary (aka profile or personal statement)
• The employment history section
• The resume skills section
• The education section

A great marketing campaign starts with learning about the targeted consumer. The same is true of your resume. Get to know the company you are applying to. Learn about its employees, its philosophy, its products and services. Find out as much as you can about the hiring manager and your prospective boss. Then, target your campaign and remember that you are the brand here.

Use consistent messaging, tone and style throughout your resume and cover letter. Follow these guidelines to make the most of your marketing CV:

• Keep up your branding throughout your resume and write as though you are addressing the company you wish to work for.
• Pay attention to creating a polished visual first impression with a resume template that has a creative edge without distracting from your message.
• Use your SEO optimization skills to target the ATS algorithms.

Beat the ATS

The Applicant Tracking System is your first chance to show off your ability to assess the customer’s needs (in this case the employer!) Use your data analysis abilities to insert appropriate keywords and phrases from the job listing into your marketing resume.

This will not only help you avoid being filtered out of the running for the job, but it will show your prospective employer that you know how to target your market.

Choosing the best resume format for a marketing professional 

Once again, the ATS comes into play. When it scans your resume, it is looking to place information in specific slots. To make the transfer from your document to the company’s HR system, use reverse chronological order, the format the ATS is programmed to scan.

The reverse chronological format centers on your employment history section where you’ll list your relevant work experience starting with the most recent role and working backwards up until about 10 years. This format is also best for marketing professionals since advancement can come through the skills learned in various positions.

Although other formats exist, you should use them only in special circumstances. Recent marketing graduates or those looking for a career shift can check out the resume formats we suggest as chronological alternatives or hybrids. 

For 99% of marketing professionals, reverse chronological order is the way to go.

Resume summary example: define your brand

You’re a creative thinker who knows how to garner interest in your product. The summary section of your marketing resume should be a breeze for you because it allows you a bit of free-flowing text to manage your image. 

Be clear about your message. What creative marketing campaign do you want to highlight here? What skills will make you a standout? You have 3-4 sentences to sell the hiring manager on why you are the right candidate for the job, so make sure your examples focus on the company’s needs.

If you want to take a look at more pointed resume samples, you can click over to our digital marketing resume example or our marketing associate resume sample . If you’re looking for ideas for higher level positions, try our marketing manager resume sample or if you prefer to work for yourself, our marketing consultant resume sample . See here all our marketing resume samples:

• Social Media Manager resume sample
• Art Director resume sample
• Digital Marketing resume sample
• Event Planner resume sample
• Content Writer resume sample
• Magazine Editor resume sample
• Blog Writer resume sample
• Content Marketing Associate resume sample
• Advertising Director resume sample
• Content Acquisitions Director resume sample
• Creative Director resume sample
• Brand Ambassador resume sample
• Brand Manager resume sample
• Public Relations resume sample
• SEO resume sample
• Marketing Coordinator resume sample

Take some time to consider how you would describe yourself, then add those strong adjectives to your profile. The goal of this section is to complement the rest of your resume and give the hiring manager an intriguing bit of information you can capitalize on during your interview.

You can find a resume example for your summary section below.

Experienced Marketing Specialist adept in overseeing traditional and new media strategies, designed to help companies reach goals in lead generation, brand awareness and user engagement.     

Employment history sample: your career roadmap

Your employment history section is the place in your marketing resume where chronological order comes into play. Bulk up your most recent job description and slim down your earlier positions as your career advances. That’s because recruiters are most interested in what you have done lately.

Develop each bullet item as though you were touting a product. (In fact, you are!) Start off with a strong action word, followed by the details, numbers and statistics that make your accomplishment all the more impressive.

• Generated 20% more leads weekly by refreshing social media campaign on a daily basis
• Wrote new marketing campaign that increased leads

Remember to optimize for the job. Focus on the skills your prospective employer seeks. If you can prove you are already doing the job they are hiring for, all the better.

Below you will find an adaptable employment history resume example.

• Worked to establish and implement strategic marketing plans designed to capitalize on market opportunities and achieve growth.
• Assessed competition and determined business and marketing plans to be implemented.
• Worked to foster a marketing plan that promoted brand awareness and effectively launched messages.
• Led the company on strategy, content, and creative initiatives for fully-integrated marketing communications.
• Successfully managed company social media accounts.
• Developed and managed email campaigns.

CV skills example: smart content

You know that if you don’t capture your target market’s attention in seconds, they are on to the next ad. That’s why the skills section of your marketing resume is so important. Many recruiters will glance here first to quickly see what skills you bring. If your list falls short, they are on to the next CV.

This CV section is the easiest to personalize for the ATS, so when you refresh your marketing resume for each position, you may want to start here to set your message. Make sure the skills listed here work with the other sections to form a coherent picture of your abilities.

Show you are a “T-shaped marketer”

What does that mean? That you have both a breadth and depth of knowledge. You have the base knowledge of business, marketing foundational skills and channel expertise. Here are the top 10 skills you need to demonstration, according to professional training company Digital Vidya :

Choose three to five of these abilities and then add some soft skills such as organization and communication to create a well-rounded skills section.

Below you will find a skills section resume example.

• Content Marketing
• Digital Marketing
• Effective Time Management
• SEO Optimization Skills
• Collaboration Skills
• Content Research & Development

Marketing education resume example

The education section of your marketing resume is a listing of your academic degrees. Most marketing management positions require a bachelor’s degree. If you have a master’s degree or higher, there’s no need to include high school.

You may have learned many of your skills on the job, but if you have taken any classes that enhance your candidacy, list those here as well.

If you have earned marketing awards or other accolades or are active in professional organizations, you may create a separate section called “Awards and Affiliations” to highlight your career achievements as well as your networking efforts.

Below you will find an education section resume example as a formatting guide.

• Bachelor of Science in Marketing, Boston College, Boston
• Sep, 2010 - May, 2014
• High School Diploma, Ipswich High School, Ipswich
• Sep, 2006 - May, 2010

Resume layout and design: you got this!

No brand is complete without a look. What is yours? You want to make a splash without looking flashy. You want to be remembered, but you don’t want your design overwhelming your message. As a marketing professional, you know these things! Make use of your skill to create a document that says, “I am a creative professional. I know how to draw the eye in and make the message clear.”

You may be tempted to go for color, graphics or elaborate fonts, but remember that your real goal is to impress with the content of your resume. Recruiters want to be able to find the information they need quickly and without eye strain. Stick to legible fonts and just a bit of color, if you must.

An attractive header that’s appropriate for the company and position is one of the key elements that will make your resume stand out. You may even choose to use different layouts for different companies. A resume template can make the formatting process much easier and give you more time to concentrate on the writing.

Key takeaways for a marketing resume

• You know all about presenting a brand, so use that skill here to create your career brand.
• The demand for marketing professionals is on the upswing, especially in smaller companies — digital skills are a must.
• Make sure to add in keywords from the job description using the exact same language as the employer to overcome the ATS.
• Check out our marketing resume sample for more ideas on how to create an attractive and functional page layout.

Beautiful ready-to-use resume templates

24 Resume Summary Examples That Get Interviews

By Biron Clark

Published: November 8, 2023

Biron Clark

Writer & Career Coach

A resume summary statement usually comes right after a job seeker’s contact info and before other resume sections such as skills and work experience. It provides employers with a brief overview of a candidate’s career accomplishments and qualifications before they read further. Because of how early it appears on the document, your resume summary statement (or your CV “profile” in the UK) is one of the first places recruiters and employers look. And without the right information, they’ll doubt that you’re qualified and may move to another resume.

So I got in touch with a select group of professional resume writers, coaches and career experts to get their best resume summary examples you can use and adapt to write a resume summary that stands out and gets interviews.

As a former recruiter myself, I’ll also share my best tips to write your resume summary effectively.

Why the Resume/CV Summary is Important

You may have heard that recruiters only spend 8-10 seconds looking at your resume. The truth is: they spend that long deciding whether to read more. They do glance that quickly at first and may move on if your background doesn’t look like a fit. However, if you grab their attention, they’ll read far more. Recruiters aren’t deciding to interview you in 8-10 seconds, but they are ruling people out in 8-10 seconds. And this is why your resume summary is so crucial. It appears high up on your resume (usually right after your header/contact info) and is one of the first sections employers see. So it’s part of what they’ll see in the first 8-10 seconds.

Your resume summary statement is one of your first (and one of very few) chances to get the employer to stop skimming through their pile of resumes and focus on YOU.

Watch: Resume Summary Examples That Get Interviews

10 resume summary examples:.

These career summary examples will help you at any experience level – whether you’re writing a professional summary after a long executive career, or writing your first resume summary without any experience! After you finish this article you’re NEVER going to have to send out a limp, weak resume summary statement again (and you’ll get far more interviews  because of it).

1. Healthcare Sales Executive Resume Summary Example:

Turnaround & Ground Up Leadership – Concept-to-execution strategies for untapped products, markets + solutions that yield 110% revenue growth – Negotiates partnerships with leading distributors + hospitals—Medline to Centara + Novant Health to Mayo Clinic –  Revitalizes underperforming sales organizations via scalable, sustainable infrastructures emulated as best practice –  C-Level networks of clinical + supply chain leadership acquired during tenures with XXX, XXX and XXX

Why this resume summary is good:

This resumes summary example’s strength lies in the detailed, unique information that has been included. By including revenue stats, names of past employers and partners, the reader right away sees that this person will bring to the role a strong networking ability with key players in his industry, and more importantly can build, grow and revitalize a sales organization, market or product.

By:  Virginia Franco, Founder of Virginia Franco Resumes  and Forbes contributor.

2. 15+ Year Business Owner Resume Summary Statement:

Dynamic and motivated marketing professional with a proven record of generating and building relationships, managing projects from concept to completion, designing educational strategies, and coaching individuals to success. Skilled in building cross-functional teams, demonstrating exceptional communication skills, and making critical decisions during challenges. Adaptable and transformational leader with an ability to work independently, creating effective presentations, and developing opportunities that further establish organizational goals.

Why this is a good summary section:

This is a resume summary statement that was for  a candidate returning to work after having her own business for 15+ years. Because of this, we needed to emphasize her soft skills and what she can bring to this potential position. In addition, we highlighted the skills she has honed as a business owner so that she can utilize these qualifications as a sales professional, account manager , and someone knowledgeable about nutrition, medicine, and the overall sales process.

By: Dr. Heather Rothbauer-Wanish. MBA, Ph.D., CPRW, and Founder of Feather Communications

3. Human Resources Generalist Resume Summary Example:

Human Resources Generalist with progressive experience managing employee benefits & compliance, employee hiring & onboarding, performance management processes, licensure tracking and HR records. Dependable and organized team player with the ability to communicate effectively and efficiently. Skilled at building relationships with employees across all levels of an organization. Proficient with HRIS, applicant tracking and benefits management.

Why this is a good resume summary:

The applicant highlights their experience across a wide range of HR functions from the very first sentence, and continues this pattern throughout the rest of the summary. They then use easily digestible langue to showcase their hard skills (in the first & fourth sentences) and soft skills (in the second & third sentences). They also integrate a variety of keywords to get past automated job application systems , without sounding spammy or without overdoing it.

By: Kyle Elliott, MPA/CHES,  Career Coach and Consultant

4. Social Media Marketing CV Profile Example (UK):

Social media expert with successes in the creation and management of social media strategies and campaigns for global retail organisations. Extensive experience in the commercial utilisation of multiple social media channels including Facebook, Twitter and YouTube; I build successful social strategies that increase brand awareness, promote customer engagement and ultimately drive web traffic and conversions.

Why this summary is good:

This summary is well-written, short, sharp, and gives recruiters a high-level explanation of the candidate’s core offerings in a persuasive and punchy style. A quick scan of this profile tells you the exact type of social media platforms the candidate is an expert in, as well as the campaigns they have experience running and types of organizations they have worked for. Most importantly, the summary is rounded off by showing the results that this person achieves for their employers, such as increased web traffic and conversions.

Editor’s note: This CV profile summary was written for the UK market… this is a great one to use/copy, but make sure you put it through a spell-checker if you’re applying for jobs in the US (utilisation vs. utilization, etc.)

By: Andrew Fennell, Director at StandOut CV , contributor for The Guardian and Business Insider

5. Marketing Manager Professional Summary Example:

Marketing Manager with over eight years of experience. Proven success in running email marketing campaigns and implementing marketing strategies that have pulled in a 20% increase in qualified leads. Proficient in content, social media and inbound marketing strategies. Skilled, creative and innovative.

This resume summary stands out because it gets straight to the point. By immediately introducing the number of years of experience the candidate has, the HR manager doesn’t need to spend time adding up years. The candidate also jumps right into his or her strongest skill, provides a statistic , then gives additional skills.

By: Sarah Landrum, career expert and contributor at Entrepreneur.com and Forbes

6. Warehouse Supervisor Resume Summary Example:

Warehouse Supervisor with Management, Customer Service, & Forklift Experience –  Dependable manager with 15+ years of experience in warehouse management and employee supervision. –  Skilled at managing inventory control, shipping & receiving, customer relations and safety & compliance. –  Certified Power Equipment Trainer, Forklift Operator and Reach Operator skilled at coaching other staff. –  Promoted to positions of increased responsibility given strong people and project management skills.

The applicant was applying for a warehouse supervisor position that required them to have demonstrated management, customer service and forklift experience. As such, the applicant showcased their experience in these areas with a few keywords in the title, followed by additional details in the accompanying bullet points. Their final bullet shows a record of promotions, while reinforcing the applicant’s customer service and project management skills.

7. IT Project Manager Resume Summary Example:

Experienced Project Manager with vast IT experience. Skills include computer networking, analytical thinking and creative problem solving. Able to apply customer service concepts to IT to improve user experience for clients, employees and administration.

Because this candidate is switching career paths, it’s important he or she take skills used for previous positions and apply those skills to the new job listing. This is a great example because the candidate makes it clear that his or her experience is not in the new field, but that they are still able to bring relevant experience to the table. When writing your resume summary, keep these tips in mind: Use writing that is straight to the point, clear and concise, you’ll have a higher chance of getting noticed by the hiring manager.

8. Career-Changer Resume Summary Example:

Earn trust, uncover key business drivers and find common ground as chief negotiator and identifier of revenue opportunities in sales, leadership and account management roles spanning e-Commerce, air travel and high-tech retail. Navigate cultural challenges while jumping time zones, lead international airline crews and manage corporate accounts to deliver an exceptional customer experience. A self-taught techie sought after as a go-to for complex billing systems and SaaS platforms alike—bridging the divide between technology and plain-speak. – Tenacious Quest for Success + Learning . Earned MBA and BS in just 3 years while working full-time – gaining hands-on experience in research- and data-driven product roadmap development, pricing and positioning. – Results-Driven Leadership. Whether leading Baby Boomers, Gen X or Millennials—figures out what makes teams tick, trains and transforms individuals into top-performers. – Challenger of Conventional Wisdom. Always ask the WHY. Improve the user experience through smart, strategic thinking that anticipates outcomes. Present cases that influence, and lead change that drives efficiency and profitability.

This client was eager for a career change and had moved from role to role and industry to industry. After completing her Master’s degree, she was eager to tie her skills together to land a role – which she did – as a Senior Technology Account Strategist for a global travel company. Although a bit longer than a traditional summary, its strength lies in the details. Without ever getting to the experience section, the reader gets a clear idea of the scope of responsibility, and hard and soft skills the candidate brings to the table.

By: Virginia Franco, Founder of Virginia Franco Resumes  and Forbes contributor.

9. Project Management Executive Professional Summary Example:

15+ years of initiating and delivering sustained results and effective change for Fortune 500 firms across a wide range of industries including enterprise software, digital marketing, advertising technology, e-commerce and government. Major experience lies in strategizing and leading cross-functional teams to bring about fundamental change and improvement in strategy, process, and profitability – both as a leader and expert consultant.

Why this resume summary is good:

“Project Manager” is one of those job titles that’s REALLY broad. You can find project managers earning $50K, and others earning $250K. The client I wrote this for was at the Director level, and had worked for some of the biggest and best tech companies in her city. So this resume profile section shows her level and experience, and the wide array of areas she has responsibility for in her current work. You can borrow or use some of the phrasing here to show that you’ve been responsible for many important areas in your past work.

By: Biron Clark, Founder of  CareerSidekick.com.

10. Startup And Finance Management Consultant Career Summary Example:

Experienced strategist, entrepreneur and startup enthusiast with a passion for building businesses and challenging the status quo. 8+ year track record of defining new business strategies, launching new ventures, and delivering operational impact, both as a co-founder and management consultant. 

Why this resume summary example is good:

This summary was for a highly-talented management consultant looking to break out of finance, and into trendier tech companies like Uber . His track record and educational background were great, so the goal of this summary section was to stand out and show he’s more than just the typical consultant with a finance background. So we emphasized his passion for startups, and his ability to think outside the box and challenge the status quo. That’s something that companies like Uber and other “disruptive” tech companies look for.

14 Resume Summary Examples for Various Industries

Compassionate and effective 5th-grade teacher with experience overseeing the classroom and preparing lessons. Extensive experience encouraging students through positive reinforcement and motivational techniques. Collaborate well with school administration and other members of the teaching team. Ensure all students meet learning requirements, including literacy, social, and arithmetic skills.

2. Teacher’s Assistant

Goal-oriented teacher’s assistant with ten years of experience working with elementary school children. Aid teachers with lesson planning, classroom settings, and group instruction. Model positive behavior and maintain order in the classroom. Willingness to take on additional responsibilities to meet learning objectives.

Tech Industry

3. computer programmer.

Innovative computer programmer with a proven track record of writing high-quality code and supporting team needs with subject matter expertise. Adept in multiple programming languages, including Python, JavaScript, and C++. Ability to troubleshoot complex programming issues with inventive solutions. 

4. Cybersecurity Analyst

Dedicated cybersecurity analyst with ten years of experience in online security research, execution, planning, and maintenance. Proven track record of identifying business risks and proactively resolving them. Experience designing and instituting layered network security for large-scale organizations. Train users and other staff members on IT safety procedures and preventive techniques.

Skilled healthcare professional with ten years of experience in patient care, diagnosis, and providing appropriate treatments and medical services. Manage medical staff and resolve complex medical cases with maximum efficiency. Communicate the patient’s condition and treatment plan in easily understood terminology. Remain current with the latest advancements in medicine and research to ensure patients receive proper care.

6. Registered Nurse

Seasoned registered nurse offering comprehensive patient care in emergency room settings. Experience handling diverse patient populations and caring for various conditions. Proven leadership managing nursing teams and other staff. Focus on enhancing patient care and satisfaction through empathetic communication and excellent customer service. 

7. Digital Marketing Manager

Forward-thinking digital marketing manager experienced in all facets of digital marketing, including social media management, PPC advertising, SEO, and email marketing. Proven experience creating comprehensive marketing plans that improve lead prospecting and enhance brand awareness. Up to date with the newest tools available for digital marketing campaigns.

8. Marketing Analyst

Industrious marketing analyst well-versed in analyzing marketing campaign analytics and making recommendations to improve performance. Collaborate with account managers and use KPI metrics to explain the results of marketing initiatives. Meticulous with a strong work ethic and robust communication skills.

Food and Service Industry

Experienced wait staff member capable of managing orders, processing payments, and upselling menu items. Ensure restaurant guests feel welcome with attentive service catered to their needs. Remain current on updates to the menu and assist guests with selecting orders to meet their dietary requirements. Maintain a positive attitude and focus during busy restaurant periods.

10. Hotel Receptionist

Friendly hotel receptionist with extensive experience handling guest check-ins, check-out, and payments. Facilitate a positive guest experience with polished customer service skills and a readiness to address common inquiries and complaints. Collaborate well with other hotel team members, including executive administration and on-site restaurant staff.

Business/Office Jobs

11. financial analyst.

Highly motivated financial analyst with a proven track record of recommending appropriate financial plans based on financial monitoring, data collection, and business strategizing. Experienced in qualitative and quantitative analysis, forecasting, and financial modeling. Excellent communication skills for building and fostering long-term business relationships across the organization.

12. Tax Accountant

Experienced tax accountant with ten years of experience preparing federal and state tax returns for corporations and partnerships. Monitor changes in laws to ensure the organization properly complies with reporting requirements. Assist with tax audits, ensuring the team receives proper supporting evidence for tax positions. Analyze and resolve complex tax issues. Look for available tax savings opportunities for corporations with an aggregate savings of $500K last year. Excellent analytical skills and attention to detail.

Sales and Customer Service

13. sales representative.

Enthusiastic sales representative with expertise in identifying prospects and converting qualified leads to paying customers. Provide quality customer service and contribute to team sales success. Offer exceptional communication skills and seek to understand client needs before making the appropriate product recommendations. Continually meet and exceed sales goals. Leverage extensive knowledge of available products to provide appropriate client solutions and enhance customer loyalty and retention.

14. Customer Service Associate

Knowledgeable customer service professional with extensive experience in the insurance industry. Known as a team player with a friendly demeanor and proven ability to develop positive rapport with clients. Maintain ongoing customer satisfaction that contributes to overall company success. Highly articulate, with a results-oriented approach that addresses client inquiries and issues while maintaining strong partnerships. Collaborate well with the customer service team while also engaging independent decision-making skills.

Now you have 24 professional resume summary statements and some explanations of why they’re effective. Next, I’ll share tips for how to write your own in case you’re still unsure how to begin based on these examples above.

How to Write a Resume Summary: Steps and Hints

We’ve looked at 10 great resume summary examples above. As you begin writing a resume summary for yourself, here are some helpful tips to keep in mind:

• Read the employer’s job description. Your career summary shouldn’t be a long list of everything you’ve done; it should be a refined list of skills and experiences that demonstrate you’re a fit for their job.
• Mention your current job title if relevant. One common way to begin your resume summary is to state your current job title.
• Explain how you can help employers achieve their goals or solve their problems.
• Consider using bold text to emphasize one or two key phrases.
• Include any relevant metrics and data like dollar amounts, years of experience, size of teams led, etc. This helps your resume stand out.
• Focus on making the employer want to read more. The goal of your resume summary isn’t to show everything you can do, but to grab their attention and show enough that they continue reading.

Creating a Customized Resume Summary

While general summaries are appropriate when applying for jobs requiring similar skills and experience, a customized resume summary can enhance your chances of moving on to the next step in the hiring process. 

That’s because most companies use automated tracking systems (ATS) to review submitted resumes for content directly related to the job posting. If you use keywords and natural language phrases in your summary that interlink to the job description, you’ll have a much higher chance of passing the ATS review.

Let’s look at an example of a resume summary that is customized for the specific job description below:

“Highly motivated social media specialist with strong project management skills. Creative marketer skilled in crafting innovative social media campaigns that resonate with a target audience. Regularly develop compelling copy and social media content to enhance lead generation and brand awareness. Detail-oriented with extensive project management skills that ensure proper prioritization of tasks and projects. Work with various social media management and analytics tools to examine results and make adjustments as necessary.”

This summary directly addresses the key points in the job description but rewrites them so the customization is natural and flows well. It’s personalized for the open role and uses similar terms with a few strategically placed keywords, such as “social media content” and “project management.”  

How Long Should a Resume Summary Be?

As you read the resume summaries above, you probably noticed there are some short single-paragraph resume summary examples and much longer career summaries that are two to three paragraphs plus bullet points. So how long should YOUR professional summary be? If you have relevant work experience, keep your summary to one or two paragraphs. The piece you really want the hiring manager to read is your most recent work experience (and you should make sure you tailored that info to fit the job description). The resume summary is just a “bridge” to get the hiring manager into your experience.

If I were writing my own career summary right now, I’d likely use one single paragraph packed with skills, accomplishments, and exactly why I’m ready to step into the job I’ve applied for and be successful!

Even for a manager resume summary, I recommend a very short length. However, if you’re changing careers, or you’re looking for jobs without any work experience , the summary section needs to stand on its own, and should be longer. That’s why some examples above are a bit longer.

Formatting Your Resume/CV Career Summary

You may have noticed a variety of different formats in the career summary examples above. There isn’t one “right” way to format this section on your resume or CV. However, I recommend either using one or two brief paragraphs, or combining a short sentence or paragraph with bullets. Avoid writing three or four long paragraphs with no special formatting like bullet points. That’s simply too much text for your summary section and will cause recruiters and hiring managers to skip over it in some cases.

Should You Include a Resume Objective?

You do not need to include an objective on your resume, and doing so can make your resume appear outdated. Use a resume summary instead of an objective. Follow the resume summary examples above and focus on discussing your skills, qualifications, and achievements, rather than stating your objective. Employers know that your objective is to obtain the position you’ve applied for, and the resume objective has no place on a modern resume/CV in today’s job market.

Examples of Bad Resume Summaries

Now that we’ve seen a few exemplary resume summaries, let’s look at some that you should avoid at all cost.

1. Typos and Grammatical Errors

“Experienced cashier who knows how to run the register cash. Responsible with the money and can talk with the customer. Knows when to stoc up the invenory and checks it all the time. Can count change and run credit card tranactions. Get the customer happy by good service. I am always cheerful and organized.”

Why this resume summary is bad:

If you read the summary carefully, you’ll notice several spelling errors. The words “stock,” “inventory,” and “transactions” are all spelled wrong. Grammatical errors make the summary choppy and difficult to follow (“Get the customer happy by good service”).  A summary like this probably won’t fly with a company looking for a detail-oriented cashier responsible for managing in-person sales.

2. Lacks Relevant Keywords

“Talented worker with experience managing a team of staff. Creative and responsible with knowledge of organizational processes. Can keep up with the busiest of environments. Stays focused when at work, ensuring prompt task completion. Dependable and willing to collaborate with a team to get things done.”  

In this example, the chef doesn’t use keywords relevant to cooking, restaurants, or kitchens. The summary is very generic and can apply to nearly any job. A manager who receives the application isn’t likely to understand what value the candidate can bring to the restaurant.  To fix the summary, the applicant must rewrite it to include relevant keywords and phrases. 

3. No Numbers to Quantify Achievements

“An experienced and hardworking manager ready to align procedures for maximum revenue and profits. Proven track record of streamlining and strengthening processes, resulting in higher sales and better customer satisfaction. Collaborate well with sales team members, ensuring they have the resources and knowledge to support customer purchases and inquiries. Develop strong rapport with clients and maintain ongoing relationships.”

This isn’t a terrible summary for a sales manager, but it has room for improvement. For one, the first two sentences essentially duplicate each other, mentioning an aptitude for improving processes with the objective of higher sales. The other issue is a lack of quantifying achievements. 

The applicant mentions they have a proven record of increasing sales, but they could strengthen the summary by quantifying their results. For example, they might say, “Proven track record of streamlining and strengthening processes, resulting in a 25% increase in sales over the past year.” The quantifier provides additional credibility. 

4. Not Targeting the Specific Job

“Looking for work in a role that requires great customer service, project management, and communication skills. Able to collaborate with people from diverse and varying backgrounds. Highly organized and reliable worker with a strong work ethic. Responsible and reliable worker you can count on.”

While the candidate lists various skills they have, including customer service and project management, there’s no indication of prior roles held or what position they’re applying for. The summary could apply to numerous positions in a variety of industries. To improve the resume summary, the applicant must specify the job they’re applying for and indicate their prior experience in a similar role, if they have any.

After You Start Getting Interviews, Make Sure to Take Advantage…

If you follow the advice above, you’ll have a great professional resume summary to make your qualifications stand out to employers. But landing the interview is only half the battle… So make sure you go into every interview ready to convince employers that they should hire you, too! If you write a great resume summary example that gets employers excited to interview you, they’re going to ask you questions like, “tell me about yourself” early in the interview to learn more about your background. So make sure you’re prepared with an answer.

I also recommend you review the top 20 interview questions and answers here.

Your resume caught their interest, so naturally, they’re going to follow up with a variety of questions to learn more about your professional background.

The bottom line is: A strong professional resume summary, followed up by other well-written resume sections will get you the interview, but your interview performance is what determines whether you get the job offer!

About the Author

Read more articles by Biron Clark

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I would recommend to customise the skills section of your resume, and ensure that it matches the job posting. The higher the number of phrases within the resume matching the job requirements the more are the chances that the recruiter will pick you for the job.

I just wanted to say, “thank you!”. This was very helpful. Instead of jumping from one website to the next there’s so much useful, relevant information right here.

Hi, I have been having trouble creating a resume as My old one is so long, I’ve worked for a government agency for the past 14 years and held multiple positions doing many different duties for each and now I have to relocate to another area where they do not have an agency like mine in my new area within a 3 hour drive, how can I squeeze all my experience and duties on one page and where do I even start, I’m so nervous, it’s been so long since I’ve attempted the job hunt. So I’m wondering, I do not want to cut anything out that may hurt my chances and I can’t afford to have my resume rewritten by a professional. Can you guide me as to where you think would be a good place to start, I’ve been staring at this laptop for weeks trying to decide on a resume template, there are so many. I thank you for your time and any input will help.

Hi, I am a new graduate and do not have any experience in my field which is Nursing. I want to apply for the jobs but I have no idea about what to mention in my resume.

Hi, this article should help with the resume summary, at least: https://careersidekick.com/summary-for-resume-no-experience/

Other than that, you need to put your academic experience. And internships/part-time jobs if you’ve had any.

Dear Biron,, Thanks for sharing the 10 examples of professional summaries in your article, and especially the reasons why they were considered to be good. However, as a HR professional, I would most likely skip over most of them and would not read much past the first or second sentence. The summaries were mostly too wordy and boring, and did not demonstrate ‘oomph’ at first cursory reading. Simply indicating certain skills or behaviors does not give an idea of the level of expertise, and could simply be wishful thinking on the part of the resume writer.

Just goes to show that there are many ways to see what makes a good summary.

I am a chemical engineer and project management professional with 15+years experience. My experience is between process engineering and project management . How can I marry the two in my profile summary?

It’s not about showing everything you’ve done. It’s about showing employers evidence you’ll succeed in their job. You can show a bit of both but focus heavily on what’s most relevant for the jobs you’re applying for right now. 80/20.

This was absolutely helpful and amazing! Thank you very much!

Hello, I am an active job seeker. I hold a law degree from a foreign country and currently in college for an associate degree. My question is, how do I blend both my foreign job experience with that of the United States in my resume. Thank you.

I’d put your work history in chronological order, starting with the most recent up top. That’s what I’d recommend for 95% of people actually. Then it doesn’t matter where you held each job.

And then in your Education section, I’d include your foreign degree and the current degree you’re pursuing in the US, too (for the US degree, you can say “in progress” or “graduating May 2019” for example).

I am 40 years old & B.A degree holder I have experience in many fields.I would like to join any one fields

I am a fresh graduate, who has five years teaching experience and some months customer service representative experience. Pls kindly assist me to put the resume summary together

I’m an active duty service member and finding in a little difficult creating a good transitional summary from 20 year profession in tactical communications to a drug and alcohol counselor. Do you have any recommendations how I should approach this? Any assistance would be helpful. Thanks

Great piece

How to write the CAREER ABSTRACT in resume for ware super visor retail business?

Just wanted to say thank you.Your advise and information was clear and easy to understand , sometimes there is nothing pertaining to what im looking fot in particular, buy you have sermed to cover everything I n a short quick easy to understand method.It will help tremendously.

Thanks! Glad to hear it helped :)

Very informational

What if you have work experience, but the job your going for(teachingeducation) has nothing to do with warehouse work? How should I build my resume?

In the summary, describe yourself and then say, “…looking to transition into ___” (the type of work you want to be doing now).

This is a bit like a resume “Objective”. I normally don’t recommend an Objective section (and I recommend a Summary section instead), however the one time an Objective does make sense is when you’re trying to change industries or make a big change in the type of role you have.

So that’s why my advice here might seem like I’m telling you to combine an Objective with your resume Summary.

Then “tailor” your previous work to be as relevant as possible. Even if you worked in a different industry you can still show things like leadership, accountability, progress/improvement, hard work, achieving goals, strong teamwork skills, etc. You can do all of that in your resume bullets and work history.

Don’t u have Resume Summary of legal secretary/legal assistant?

No, sorry about that. There are hundreds of different professions/job titles, and we aren’t able to include an example for every scenario out there. These resume summary examples are designed to give you a general idea of how to write yours.

The summaries listed are excellent example and have helped me develop a stand out summary for a new position.

Hello, I been trying to land the job of my dreams. I need help with my resume if i want the recruiters in airlines to notice me. I’ve applied before but haven’t had complete success to making it to a face-to Face Interview. It is a career change – yet i feel i am a great candidate bc i have had many customer service and I even attended an academy for that specific position. Can you please tell me what I am doing wrong on my resume ?

what if i never had a job experience?

Great question. If you don’t have any work experience, take one of the formats/examples above and put your accomplishments and qualifications from your academic studies.

Your headline could say: “Motivated Bio-Sciences Graduate With Expertise in ____”.

And then you might talk about accomplishments in school, group projects you worked on or led, etc.

Basically, when you have no work experience, your school/studies BECOMES your recent work. You should talk about that like it’s a job, because that’s the experience you do have.

really amazing article and too useful , thanks

Hi Mr. Clark, I have been out of the work force for about 18+years and I have been a small business owner for the same number of years. However, I want to go back to the work force. But my problem is that, I don’t know how to prepare my resume or resume summary statement. I had a degree in Communication,Arts and Sciences and a postgraduate degree in Public Administration. I’m a bit confused as to how to incorporate all these experiences into my resume. Please can you help?

Hi Dorothy, I can recommend a professional resume writer if you want. But they’re typically not cheap, so it’s something you’d have to be willing to invest in. If not, there’s a lot of free info online about how to “tailor” your resume for specific jobs. I can’t help one-on-one unfortunately, but I’d recommend thinking about which type of jobs you want, and think of what experience you have that is most relevant. that’s what to put on your resume. Your resume isn’t only about you, it’s about them – what do they want/need? (if you want to get a ton of interviews, that’s how to do it :) ).

Can I have a professional resume writer?

I use a similar format when writing my opening statement for my coverletter. How do you recommend differentiating the two? Or is it ok to use largely the same language?

I think it’s okay to use something similar. I might be more brief in the cover letter… it needs to be about them just as much as it’s about you. Whereas the resume is all about you, at least in the summary section. (The later sections should still be tailored to THEIR needs..)

Struggling to write a Summary Statement for a Secretary/Administrative Assistant position. I have 15 years government experience but have been away from the government since 9/1993 and have spent 15 years as a Substitute Teacher after taking off for 10 years to raise my children.

Hiya! I am a mother of three attempting to return to the workforce. I have been a stay at mom for about 13 years, so I have a (large) gap in my employment history; which doesn’t look great. I have a college education and have obtained a few certifications whilst not employed, plus many volunteer hours. I know that I should probably use a functional resume format. Would love some advice on what I should include in my summary statement.

Hi Juniper,

I rarely like functional resumes, but it might be worth trying. I’d “split-test” it (a marketing term). Create two resume styles, send out 50% one way, 50% the other way, and track results for a week.

I’d treat the resume summary statement just like any other resume. Highlight your skills and past wins/accomplishments.

how do i explain long term gaps in employment? leave them out?

Hi Paulette,

Don’t mention them on a resume summary. But do mention the gaps on a cover letter or lower down on the resume. Here’s an article on how to explain gaps in employment:

https://careersidekick.com/explaining-gaps-in-employment/

I am student in civil engineering field. Have 1.5 yrs of work ex. How should i structure my resume. Thanks.

Hello My name is Shataka and I’m a current job seeker trying to land my dream job as a Counselor. I have Master degree in Counseling Psychology and a Bachelor’s degree in Social Work. My experience lies in many different fields. I’m currently a Substance Abuse Counselor, with a teaching background and over 5 years of social service experience. I guess my question is how would I sum up all my experience to help me find a job as a Counselor.

Comments are closed.

Resume Worded   |  Career Strategy

Marketing manager resume summary examples.

Approved by hiring managers, here are proven resume summary examples you can use on your Marketing Manager resume. Learn what real hiring managers want to see on your resume, and when to use which.

• Marketing Manager
• Digital Marketing Manager
• Entry-Level Marketing Manager
• International Marketing Manager
• Marketing Campaign Manager
• Marketing Operations Manager
• Marketing Project Manager
• Marketing Strategy Manager
• Product Marketing Manager
• Senior Marketing Manager
• Marketing Manager resume templates
• Similar summary examples

Marketing Manager Resume Summary Example

The power of specific achievements.

When you mention a noteworthy achievement like a '35% increase in customer acquisition,' it provides a concrete example of your competence in the field. It not just adds credibility but also gives a clear picture of your potential impact on the new company.

The importance of data-driven strategies

Data-driven strategies are the backbone of modern marketing. When you highlight this, you signal your ability to use data effectively to drive results, which is a highly valuable skill in today's marketplace.

The strength of industry diversity

Experience across multiple industries shows adaptability and versatility. It suggests that you can navigate different business environments and apply your skills effectively, regardless of the industry context.

Digital Marketing Manager Resume Summary Example

Showcase your specific skill set.

Highlighting your knack for 'creating engaging content and driving online traffic' can set you apart in the crowded digital marketing space. It shows you understand the crux of digital marketing - it's not just about creating content, it's about creating content that pulls traffic.

Demonstrate experience in team management

By stating that you've 'managed a team of digital marketers,' you not only prove your leadership abilities, but also convey that you have experience in orchestrating a team effort, which is crucial in a field as collaborative as digital marketing.

Highlight technical proficiency

Stating your 'strong expertise in using Google Analytics and AdWords' is brilliant. These are key tools in a digital marketer's arsenal, and your proficiency with them signifies your technical competence and readiness to handle the data-driven part of the job.

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Entry-Level Marketing Manager Resume Summary Example

Digital marketing skills.

Emphasizing your foundation in digital marketing strategies and analytics shows your understanding of the digital landscape and your ability to leverage data to guide decision making.

Adaptability in fast-paced environments

Highlighting your ability to work effectively in fast-paced startup environments indicates your adaptability and resilience, attributes that are highly valued in the dynamic field of marketing.

International Marketing Manager Resume Summary Example

Show off your strategic thinking.

Highlighting your expertise in 'developing and implementing global marketing strategies' signals that you're not just a doer, but a thinker. You can not only execute but also plan and strategize, a highly desirable trait in a marketing manager.

Demonstrate your global management skills

By stating that you’ve 'managed a diverse team of marketers across multiple countries', you show that you understand the importance of cultural sensitivity in international marketing and that you can lead a global team.

Marketing Campaign Manager Resume Summary Example

Prove your creativity and execution skills.

Stating that you're good at 'designing and executing successful marketing campaigns' shows that you're a complete package - you can both conceptualize creative campaigns and bring them to life.

Show your multi-channel management skills

Mentioning that you 'managed multi-channel campaigns' like email, social media, and direct mail, demonstrates your understanding of the multifaceted nature of modern marketing. It tells recruiters that you can navigate and manage multiple marketing channels simultaneously.

Marketing Operations Manager Resume Summary Example

Improving operational efficiency.

When you say you have a knack for optimizing marketing processes and improving operational efficiency, it suggests that you can bring a higher level of effectiveness to the team by refining existing procedures.

Budget management

Managing a marketing budget of $1M shows a high level of responsibility and trust in your past roles, as well as your capability to handle significant financial resources.

Marketing Project Manager Resume Summary Example

Leading teams and delivering projects.

By highlighting your experience in leading high-performing teams and delivering high-impact projects, you show that you can manage people and processes effectively to get results.

Economic efficiency focus

The focus on cost-effective solutions is a strong point, demonstrating that you are conscientious about budgets and can creatively maximize resources to achieve results.

Technical proficiency

Proficiency in project management tools like Asana and Trello speaks to your organizational skills and your ability to use technology to streamline processes and improve efficiency.

Marketing Strategy Manager Resume Summary Example

Strategic execution.

By highlighting your experience in formulating and executing marketing strategies that led to a significant increase in market share, you demonstrate your strategic thinking, execution abilities, and impact.

Building strategic partnerships

Managing strategic partnerships with key industry players shows your ability to build and maintain relationships that can enhance brand visibility and credibility.

Product Marketing Manager Resume Summary Example

Talk about results.

When you say you have a history of 'successfully launching and promoting products' and mention the 50% sales increase, it serves as concrete evidence of your competence. Concrete results resonate more with recruiters than vague statements.

Show your comprehensive campaign management skills

By mentioning that you've 'managed product marketing campaigns across multiple channels', you demonstrate your ability to handle complexity and your understanding of the multi-channel nature of modern marketing.

Senior Marketing Manager Resume Summary Example

Strategic marketing planning.

Highlighting your capability to develop and implement strategic marketing plans shows your ability to think long-term, set clear goals, and create actionable steps to achieve them. It's a clear indicator of your managerial acumen.

Evidence of impact

Successfully launching products in the tech industry provides solid evidence of your ability to bring new offerings to market successfully. This is a compelling way to showcase your track record of tangible results.

Digital marketing expertise

Showing expertise in SEO and SEM tools highlights your technical skills and shows that you understand the tools necessary for driving online visibility and customer engagement.

Marketing Manager Resume Templates

Social Media Manager

Virtual Assistant

Resume Summary Examples Similar To Marketing Manager Roles

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Resume Objective Examples Similar To Marketing Manager Roles

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Marketing Resume Examples and Templates for 2024

• Resume Examples

How To Write a Marketing Resume

• Resume Text Examples

To craft an accomplishment-driven marketing resume, emphasize career achievements rather than day-to-day job responsibilities. As you build your resume , reflect on your value to your clients, teams, and organizations. Also, evaluate your long-term goals and determine whether or not your content aligns with your career objectives .

For example, if you’re a marketing manager transitioning to a director of corporate communications, heavily emphasize your public relations experience. If you’re pursuing a career in digital marketing, you’d highlight your versatility and advanced knowledge of search engine optimization (SEO), social media, and brand messaging. We’ll provide valuable insights to help you translate your career experience into a powerful marketing document.

• Entry-Level
• Senior-Level

1. Write a dynamic profile summarizing your marketing qualifications

It’s important to grab the hiring manager’s attention as early as possible on your resume. Crafting a strong professional profile lets you draw attention to your most relevant qualifications at the top of your document. Start by including your title, years of experience, and three to four specializations that align with the job posting in the first sentence. In the following sentences, provide industry-specific details to demonstrate your area of marketing expertise. This will help you make a solid first impression on prospective employers.

Senior-Level Profile Example

A marketing manager with over 10 years of experience defining brand messaging and leading campaigns for enterprise organizations. A proven track record of identifying opportunities to enhance digital marketing efforts and grow brand awareness across core demographics. Adept at building and leading diverse marketing teams.

Entry-Level Profile Example

A social media marketing coordinator with three years of experience specializing in brand messaging, content writing, data analytics, and HootSuite. A proven track record of developing marketing strategies and executing social media campaigns to drive brand exposure across target audiences.

2. Add your marketing experience with compelling examples

As a marketing professional, craft bullet points to showcase your most compelling achievements within your industry. Hard numbers, metrics, and monetary figures should be incorporated wherever possible to establish a sense of scope for your accomplishments. The most important aspect of the resume-building process is drawing attention to the bottom-line value you bring to your clients, teams, and organizations. Even if you can’t quantify an accomplishment using data, you can still highlight the positive impact of your contributions. This makes all the difference in generating interviews during the job search.

Senior-Level Professional Experience Example

Professional experience.

Marketing Manager, West Coast Airlines, Seattle, WA July 2016 – present

• Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversee the redesign of the landing page, and increase sales conversions by 42%
• Manage and build a 20-person marketing team, oversee an annual budget of $30 million, lead paid, social, and digital marketing initiatives, and achieve a 150% return on investment (ROI) on average for marketing campaigns
• Analyze key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

Entry-Level Professional Experience Example

Social Media Marketing Coordinator, Rise Marketing Inc., Miami, FL June 2020 – present

• Oversee all aspects of social media marketing for a premiere technology start-up, manage Facebook, LinkedIn, and Twitter accounts, and improve followership by over 400% across all social media platforms
• Coordinate with the marketing team and senior leadership to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
• Support marketing initiatives for the launch of a new software product, coordinate social media campaigns, and raise awareness of online launch events

3. Include education and certifications relevant to marketing

Certifications are especially important for professionals within the marketing industry. You can pursue a wide range of certifications, so focus on credentials that further emphasize your expertise within your specific type of marketing. Digital marketing managers will value certifications that emphasize their knowledge of SEO and content marketing. If you’re focused on product marketing, prioritize a Professional Certified Marketer (PCM) credential.

• [Degree Name]
• [School Name], [City, State Abbreviation] [Dates Enrolled]
• Bachelor of Science (B.S.) Graphic Design
• Temple University, Philadelphia, PA September 2012 – June 2016

Certifications

• [Certification Name], [Awarding Organization], [Completion Year]
• Certified Web Professional – Web Developer, IWA, 2018
• Certified Digital Designer (CDD), ADA, 2017

4. List key skills and proficiencies for marketing

Most organizations rely on Applicant Tracking Systems (ATS) to identify qualified candidates for job openings. To ensure ATS compliance, incorporate keywords that match the job description. However, it’s also important to understand that hiring managers want tangible examples of you using your marketing skills throughout your career. Rather than simply listing SEO marketing in your skills section, craft a bullet point detailing a specific campaign you managed and describing the results. Below are potential keywords you may encounter during the job search:

How To Pick the Best Marketing Resume Template

Selecting a template for marketing resumes can be more complicated than in other industries. It’s best to have a straightforward template that organizes your content effectively. But you may also want to prioritize the aesthetic presentation of your template as a way of illustrating your personal brand as a marketing professional. The key is to achieve a healthy balance rather than have flashy colors and bulky graphics overshadow your career achievements.

Marketing Text-Only Resume Templates and Examples

Mina Sayed (123) 456-7890 [email protected] LinkedIn | Portfolio Miami, FL 12345

Social Media Marketing Coordinator, Rise Marketing Inc., Miami, FL June 2020 – Present

Social Media Marketing Intern, University of Florida, Gainesville, FL September 2019 – June 2020

• Managed social media editorial calendars and platforms in coordination with a team of students and three faculty advisors, including LinkedIn, Twitter, and Facebook
• Spearheaded a Twitter campaign to raise awareness of student cultural organizations and events and collaborated with the team to overhaul social media strategy, resulting in a 200% increase in engagement
• Brand Messaging
• Social Media Marketing
• Content Writing
• Data Analytics
• Marketing Strategy
• Certified Web Professional – Web Developer, IWA, 2016
• Certified Digital Designer (CDD), ADA, 2015

Bachelor of Science (B.S.) Marketing University of Florida, Gainesville, FL September 2010 – June 2014

Aliya Jackson (123) 456-7890 [email protected] LinkedIn | Portfolio San Diego, FL 12345

A Senior Digital Marketing Specialist with eight years of experience specializing in SEO marketing, social media advertising, and content marketing. A strong history of building successful brands and expanding online presence. Adept at developing strategies to drive community engagement and market penetration.

Digital Marketing Strategist, Skyline Marketing Inc., San Diego, CA October 2018 – Present

• Manage all online marketing for a portfolio of 12 client accounts valued at $100K-$300K, define digital marketing strategy, and align brand messaging with target audiences across a variety of industries, including technology, fitness, travel and hospitality, and healthcare
• Collaborate with marketing teams to develop visual materials, content, and website designs
• Enhance social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average

Digital Marketing Coordinator, West Beach Fitness, San Diego, CA June 2015 – October 2018

• Defined digital marketing strategy for a new fitness center and developed range of marketing materials, including brochures, articles, press releases, newsletters, and videos
• Established and managed social media presence on Facebook, Twitter, and Instagram, developed a series of YouTube fitness videos, and generated a 35% increase in community engagement across all accounts
• Drove SEO marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
• Digital Marketing Strategy
• SEO Marketing
• Lead Nurturing
• Content Marketing

Bachelor of Science (B.S.) Marketing University of San Diego, San Diego, CA September 2011 – June 2015

Joseph Corbin (123) 456-7890 [email protected] LinkedIn | Portfolio Seattle, WA 12345

A Marketing Manager with 10+ years of experience defining brand messaging and leading campaigns for enterprise organizations. A proven track record of identifying opportunities to enhance digital marketing efforts and grow brand awareness across core demographics. Adept at building and leading diverse marketing teams.

Marketing Manager, West Coast Airlines, Seattle, WA July 2016 – Present

• Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200M, oversee the redesign of landing page, and increase sales conversions by 42%
• Manage and build a 20-person marketing team, oversee an annual budget of $30M, lead paid, social, and digital marketing initiatives, and achieve a 150% ROI on average for marketing campaigns
• Analyze KPIs, market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

Marketing Manager, White Tiger Consulting, Seattle, WA June 2013 – July 2016

• Managed a team of 15 marketing specialists, social media coordinators, and graphic designers to enhance visual marketing and brand identity for a $1.5M client portfolio
• Led initiatives to unify visual marketing and brand messaging across all platforms, coordinated with key stakeholders to define marketing strategy, and increased web traffic by up to 300% for clients
• Analyzed Google Analytics to evaluate online presence and define SEO marketing strategy, delivered presentations to clients, and identified opportunities to enhance web page performance
• Cross-Functional Leadership
• Project Management

Bachelor of Science (B.S.) Marketing University of Washington, Seattle, WA September 2009 – June 2013

Frequently Asked Questions: Marketing Resume Examples and Advice

What are common action verbs for marketing resumes -.

It’s easy to run out of action verbs during the resume-building process. Often, a limited number of verbs can describe your career achievements accurately. Marketing positions often involve much content writing, and using the same verbs repeatedly may create a negative image of your writing capabilities. We’ve compiled a list of action verbs you can use to craft your bullet points:

How do you align your resume with a job description? -

According to the Bureau of Labor Statistics , marketing jobs are expected to experience a 10% increase in growth from 2021 to 2031. This is a $1 billion industry within the U.S ., and there’s a growing need for marketing professionals who can leverage data and develop strategies to reach target audiences. Despite the positive outlook, you must align your resume with the job description to secure the most lucrative opportunities.

For example, if a company is looking for a digital marketing manager with a strong background in content writing and SEO, highlight your experience creating quality web copy to improve user engagement, time-on-page, and web traffic. If an organization is seeking an expert in growth marketing, you could illustrate how you utilized multi-channel marketing to improve conversion rates. By tailoring your resume to the job description, you’ll significantly increase your odds of landing the interview.

What is the best marketing resume format? -

Marketing resumes should always use a reverse chronological format. This ensures that your most recent and relevant experience is featured at the top of your resume. Functional resumes, also known as skill-based resumes, are considered outdated by hiring managers and recruiters. This approach prioritizes listing skills and qualifications, but lacks the detail required to properly convey your career achievements.

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Providing a matching cover letter can bolster your chances of landing the interview if the document is carefully tailored towards individual job opportunities. Rather than only reiterating information from the resume, mention something specific about the company’s reputation or work culture in the middle paragraphs. This will show prospective employers you’ve researched beforehand and are genuinely interested in the position. For more guidance, view our marketing cover letter guide .

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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• 27 Great Resume Summary...

27 Great Resume Summary Examples to Get Hired

20 min read · Updated on June 03, 2024

Your resume summary is the first impression you make on potential employers, so it's crucial to get it right

When it comes to job applications, your resume is often the first point of contact with prospective employers. It's essential to make a good impression right from the start and that's where your resume summary comes in. Your summary is a brief statement at the top of your resume that highlights your skills , experiences , and achievements , making it a key part of your job application.

In this article, you'll learn how to write the ultimate resume summary that will grab the attention of recruiters and hiring managers. You'll discover what makes a good summary and what to avoid, as well as how to sell yourself effectively to potential employers.

You may be wondering: what exactly is a resume summary and how do I write one? We'll answer these questions and provide examples of professional summaries for various industries.

By the end of this article, you'll have a comprehensive understanding of what it takes to create a standout resume summary that will help you to land your dream job.

What is a resume summary?

To understand a resume summary, it's important to understand the challenge that good summaries are designed to overcome. Employers who are looking for new hires often need to compare many dozens or even hundreds of resumes to find the best candidates for the job. Few hiring personnel have the time needed to thoroughly examine every single resume that they receive.

Instead, employers typically spend no more than five or six seconds scanning any given resume. If a resume manages to capture their interest in those few seconds, they'll take the time to read it in greater detail. 

However, if your resume doesn't grab their attention, it's likely to be rejected without any further examination. So, the challenge is to find a way to quickly earn the reader's interest and inspire them to read the rest of the document.

That's where your resume summary comes into play. As you'll see from our resume summary examples, a good summary is the resume equivalent of a salesperson's elevator pitch. 

This brief statement should highlight your experience and job title, one or two key skills, and a couple of your most prominent achievements. When your summary is crafted well, it will provide the employer with a quick overview of your potential value as a new hire.

Once you've written your summary, you should place it right after your contact information and resume headline , so that it's the first thing employers see. If you've done your job properly, that summary will be compelling enough to make the reader want to learn more about the type of value you can bring to the job.

How should you start a resume summary?

After your headline, you should include a brief opening statement that summarizes who you are. This statement should be concise and compelling, and it should clearly communicate your unique value proposition. Here are some examples of strong opening statements:

Innovative Marketing Manager with over five years of experience in developing and executing successful campaigns for Fortune 500 companies

Results-driven Sales Executive with a proven track record of exceeding revenue targets and building strong client relationships

Skilled Customer Service Representative with expertise in problem-solving, conflict resolution, and communication

Tips for writing a resume summary

To make sure you get your summary spot on, follow our top tips:

Be specific

When writing a resume summary, it's essential to be specific and quantify your achievements wherever possible. Instead of saying, "Experienced marketing professional," try saying, "Experienced marketing professional with expertise in managing successful social media campaigns, resulting in increases of up to 30% in website traffic."

This provides concrete evidence of your skills and demonstrates your value to potential employers.

Reflect on your career

When it comes to writing a strong resume summary, you should engage in some self-reflection. Before putting pen to paper (or fingers to keyboard), take some time to think about your key skills, experiences, and achievements. This will help you to identify the most important information to include in your summary. Review your past roles, responsibilities, and accomplishments, and think about how they relate to the job you're applying for. Ask yourself:

What have I achieved in my career?

What skills have I developed?

What makes me stand out from other applicants?

Identify your key skills

One of the most important things to include in your resume summary is your key skills. These are the abilities that set you apart from other candidates and demonstrate your value to potential employers. Begin by making a list of your top skills, then prioritize them based on relevance to the job you're applying for.

Highlight your relevant experiences

Next, think about relevant experiences that you can include in your summary. This includes any previous jobs or internships, volunteer work, or extracurricular activities that have given you valuable experience. Consider what you've learned and achieved in each role and how that relates to the job you're applying for.

You should focus on what is most relevant to your target job. Here are some examples:

Proven ability to increase sales revenue by 20% year on year

Expertise in project management and team leadership

Proficient in Adobe Creative Cloud and Microsoft 365

Confident working with a diverse range of clients and stakeholders

Keep it concise

Remember, your resume summary should be concise and to the point. Stick to the most important information and avoid filler words or irrelevant details. A good rule of thumb is to keep your summary to 3-5 sentences.

Use action verbs

When describing your experiences and achievements, use strong action verbs and adverbs to convey a sense of accomplishment and momentum. For example, instead of saying, "Responsible for managing social media accounts," say, "Successfully manages social media accounts."

Quantify your achievements

Wherever possible, use numbers and statistics to quantify your achievements. This provides concrete evidence of your skills and demonstrates your value to potential employers. For example, instead of saying, "Helped to increase sales," say, "Helped to increase sales by 20% in the first year."

Tailor it to the job

Make sure your resume summary is tailored to the job you're applying for. This means highlighting the skills and experiences that are most relevant to the role. Look at the job description and identify the key requirements, and then make sure your summary addresses these points.

Professional resume summary examples

Since there's nothing quite like seeing an example of a great summary, we've compiled twenty-seven great resume summary examples that you can use as inspirational templates for your own perfect resume . Below, you'll find summary examples for a variety of different job roles, including:

Customer Service Representative

Sales Representative

Marketing Manager

Project Manager

Software Developer

Human Resources Manager

Graphic Designer

Registered Nurse

Financial Analyst

Administrative Assistant

Data Entry Clerk 

Business Analyst

Operations Manager 

Mental Health Counselor

High School Teacher

Event Manager

Digital Marketing Manager

Content Marketer

SEO Specialist

Bank Teller

Software Support Specialist

Data Scientist

Dental Assistant

1.     Customer Service Representative resume summary example

"Highly motivated Customer Service Representative with 5 years of experience in delivering service excellence. Skilled in conflict resolution and problem-solving, resulting in a 95% customer satisfaction rate. Proven ability to multitask in fast-paced environments while maintaining accuracy and attention to detail."

Why it works : This summary highlights the candidate's experience and skills while also showcasing their relevant achievements in ensuring customer satisfaction. It mentions how much experience they have and calls out a measurable success.

2.     Sales Representative resume summary example

"Dynamic Sales Representative with a track record of exceeding sales quotas by 20%+. Proficient in consultative sales techniques and relationship building. Exceptional communication and negotiation skills with the ability to close deals."

Why it works : This summary provides a quantifiable achievement to show the candidate's success in their previous sales roles while also highlighting their key skills in relationship building and communication.

3.     Marketing Manager resume summary example

"Strategic Marketing Manager with 7+ years of experience in developing and executing successful marketing campaigns across multiple channels. Skilled in market research and analysis, campaign optimization, and team leadership. Proven track record of driving revenue growth and increasing brand awareness."

Why it works : This summary emphasizes the candidate's experience and leadership skills while also showcasing their ability to drive results through successful marketing campaigns. The candidate has also demonstrated their ability to grow revenues and raise brand awareness.

4.     Project Manager resume summary example

"Accomplished Project Manager, with confidence in leading cross-functional teams and managing project timelines, budgets, and resources. Strong communication and collaboration skills, with the ability to build relationships with stakeholders. Proven track record of delivering projects on time and within budget."

Why it works : This summary highlights the candidate's extensive project management experience and emphasizes their ability to successfully deliver projects while working with multiple stakeholders.

5.     Software Developer resume summary example

"Innovative Software Developer with 5+ years of experience in designing, developing, and implementing complex software applications. Skilled in programming languages including Java, Python, and C++. Demonstrated ability to work collaboratively in Agile environments to deliver high-quality code on time."

Why it works : This job seeker has taken the time to highlight some of the technical skills they possess, while emphasizing their ability to work in Agile environments. They also call attention to the fact that they can take a software development project from design to implementation.

6.     Human Resources Manager resume summary example

"Experienced Human Resources Manager specializing in talent acquisition, employee relations, and performance management. Skilled in developing and implementing HR policies and procedures that align with business objectives and values. Proven track record of building and managing high-performing teams."

Why it works : This summary highlights the candidate's experience in various HR functions and emphasizes their ability to build and manage teams. It also shows that they can perform managerial functions like developing policies and procedures.

7.     Graphic Designer resume summary example

"Creative Graphic Designer with particular expertise in developing and executing visually stunning designs for print and digital media. Proficient in Adobe Creative Cloud, with a focus on typography and layout. Strong communication and collaboration skills, with the ability to work on multiple projects simultaneously."

Why it works : This summary works well because it showcases their technical skills and experience while also emphasizing creativity and an ability to work collaboratively.

8.     Registered Nurse resume summary example

"Compassionate Registered Nurse with over 10 years' experience in providing high-quality patient care. Skilled at patient assessment, medication administration, and treatment plan development. Strong communication and interpersonal skills with the ability to build rapport with patients and their families."

Why it works : This summary emphasizes the candidate's clinical and patient care experience and highlights their key nursing and interpersonal skills.

9.     Financial Analyst resume summary example

“Detail-oriented Financial Analyst with a strong background in financial modeling, data analysis, and forecasting. Combines advanced Excel skills with the ability to create and manage financial reports. Able to work collaboratively with cross-functional teams.”

Why it works : This summary showcases the applicant's specific skills and experience in financial analysis and highlights their proficiency in Excel, a crucial tool for the role.

10.  Administrative Assistant resume summary example

“Skilled Administrative Assistant with 8 years of experience in administrative support and office administration. Resilient, detail-oriented, and able to work under extreme pressure in a team environment. Excellent interpersonal, client management, and interdepartmental liaison skills. Committed to successful management of multiple simultaneous projects, strict adherence to deadline requirements, and accurate maintenance of schedules, meeting obligations, and records.”

Why it works : An Administrative Assistant wears many hats and experiences many challenges. This resume summary covers a lot of ground to demonstrate that the candidate understands those obstacles and knows how to overcome them.

11.  Data Entry Clerk resume summary example

“Task-driven and results-oriented professional with more than 10 years of experience in data entry, project coordination, and customer service. Uses interpersonal skills including effective communication to build rapport and positive relations with customers, gather vital information, and ensure rapid and accurate entry of data into designated software programs.”

Why it works : This resume summary is effective because it gets right to the heart of the job: dealing with customers and entering data into databases. The candidate also emphasizes their results-focused mindset, project skills, and key soft skills.

12.  Business Analyst resume summary example

“Results-driven Business Analyst with a proven record in expanding profitability by 55% in the retail industry.  Confident carrying out data-focused analysis that provides key insights and recommendations for growth strategies. Strong interpersonal and team building skills, innovative approach to problem-solving , and resolute commitment to efficiency and productivity.”

Why it works : Business analysis is all about using data and research to deliver key insights that result in improved operations and greater business success. This summary hits all the right notes as it focuses on key skills, a solutions-oriented mindset, and notable achievements that reflect real value for employers.

13.  Operations Manager resume summary example

“Results-oriented Operations Manager with more than 10 years of supervisory experience in high-level operational environments. Adept at coordinating both large and small teams, outside consultants, and mid-level management personnel. Successfully introduced Lean manufacturing principles that reduced costs by 32% via waste elimination and process revitalization.”

Why it works : This candidate's summary emphasizes key skills that the employer wants to see in any managerial candidate, while also showcasing their knowledge of best operational practices and a commitment to cost reduction.

14.  Mental Health Counselor resume summary example

“Compassionate Mental Health Counselor with more than a decade of experience addressing mental health issues and behavioral concerns. Proven success in both individual and group counseling environments, assisting clients in gaining insight and understanding of their unique conditions. Specialized focus on working with young adults and families, with an emphasis on addressing substance abuse root causes and other social factors involved in mental health.”

Why it works : This resume summary is notable for citing important skills like empathy and compassion. It also focuses attention on the candidate's experience in dealing with common mental health concerns and hints at their preferred approach to assisting patients.

15.  High School Teacher resume summary example

“Dynamic high school teacher with 12 years of experience developing approved curricula for more than 500 students in grades 9-12. Proven track record of helping students to achieve a 98% passing rate in both Western Civilization and World History instruction. Actively engaged in every aspect of education, at the district, local, and parent-teacher level.”

Why it works : This candidate's resume summary highlights their vast experience, while illustrating their success in ensuring that their students learn what they need to know to pass the class. They also demonstrate their commitment to the educational process by highlighting their involvement in every area of education.

16.  Accountant resume summary example

“Diligent and detail-oriented CPA with seven years of experience in accounting, process improvement, and problem-solving. Skilled at identifying inefficiencies and using reporting to offer insights that can guide employers to better practices and greater profitability. At XYZ Corp., identified labor usage inefficiency that motivated management to introduce new scheduling that eliminated $300,000 in labor waste.”

Why it works : In addition to highlighting a wide range of valuable skills, this candidate also focused on a quantifiable achievement that illustrates real value. This type of summary would certainly capture a hiring manager's attention and make them want to read more!

17.  Event Manager resume summary example

“Resilient and creative Event Manager with 6 years of corporate experience. Detail-oriented perfectionist with experience in project management, team leadership, and customer relations. Successfully organized and executed more than 40 major business conferences, hosting thousands of guests. Major clients have included three Fortune 500 firms with multi-million-dollar event budgets.

Why it works : As Event Managers go, this one has certainly made the rounds. That summary of achievements highlights their ability to manage even large-scale events, dealing with every aspect of the project. How could a serious hiring manager not want to learn more about this candidate?

18.  IT Manager resume summary example

“Dedicated IT Manager with significant experience in an innovative and growing tech firm. Skilled leader with experience in systems analysis, database architecture, problem-solving, and troubleshooting. Superior client satisfaction rate of more than 99%. Created and implemented IT troubleshooting process that reduced internal client service time by 30%.”

Why it works : This IT professional focuses attention on their key leadership skills , while also mentioning the hard skills that any hiring manager is likely to be looking for. There's also a nice nod to their history of satisfying clients, as well as a notable and measurable achievement.

19.  Product Designer resume summary example

“Innovative Design Engineer with 5 years of experience in the development of products and packages. Skilled in market research, brand development and alignment, and design elements. Led team of seventeen Designers in the creation of industrial products that yielded $20 million in sales in the first month after launch.”

Why it works : This resume summary uses some important keywords, action verbs, and descriptive language to describe the candidate's key skills and experiences. It also cites an impressive product design achievement, along with real numbers that showcase value.

20.  Content Marketer resume summary example

“Creative marketing professional with 7 years' experience as a Content Marketer. Skilled writer who understands how written communication empowers business growth and expansion. Expertise in development of compelling content that drives activities across multiple media channels. Adaptable , detail-oriented, and focused on a brand-building approach to content strategy that drives real results. Developed a cross-platform content strategy that boosted sales conversion rates by 37%.

Why it works : This Content Marketer focuses on their key skills and keen insights into how content impacts business profitability. They even included a measurable result that demonstrates their focus on adding value to their employer's bottom line.

21.  SEO Specialist resume summary example

“Results-focused SEO expert with 6 years of experience in keyword mastery, the promotion of sustainable content, and growing organic website search engine rankings. Proven track record of SEO success, using content development and link outreach to expand website traffic activity from 10,000 daily visitors to more than 2,000,000 per year.”

Why it works : Many hiring managers may not fully understand SEO, but they will understand the need to get more eyes on their digital content. This candidate speaks to that need by focusing on website rankings, content, and overall web traffic - while including a quantifiable achievement that demonstrates their ability to make things happen.

22.  Copywriter resume summary example

“Website Copywriter with 5 years of experience in developing content that creates real conversions. Cross-channel expertise including website content, advertising, newsletters, press releases, email, and podcast / video scripts. Proven track record of increasing social traffic by 36% and driving a 22% boost in landing page conversions.”

Why it works : This candidate's summary is focused not only on the type of things they write, but how those content pieces directly contribute to the company's online presence and sales conversion rate. This illustrates the writer's understanding of how their work aligns with their employer's business needs and goals.

23.  Bank Teller resume summary example

“Empathetic and personable Bank Teller with more than 4 years of experience in client interactions at First Bank. Detail-oriented customer management approach, focused on superior customer experiences and client retention. Strict adherence to bank policy, including safety deposit guidelines, customer account security, and due diligence. Efficiently and effectively processed more than 200 client account interactions each day.”

Why it works : For a Bank Teller, much of the role's value lies in the employee's ability to serve as the face of the branch. This summary is effective because it showcases the Teller's knowledge of bank procedures, while also highlighting their commitment to creating an excellent customer experience.

24.  Software Support Specialist resume summary example

“Problem-solving Software Support Specialist with 8 years of experience in customer-facing user assistance. Provided key problem resolution services for hundreds of customers, with a focus on maximizing their satisfaction with the company to increase loyalty and retention. Experienced in both customer and B2B interactions, with a specialized talent for explaining technical problems in language that is easily understood by the average layperson.”

Why it works : This resume summary focuses not only on the candidate's specialized skills in solving computer issues, but also highlights their ability to simplify their explanations to customers.

25.  Data Scientist resume summary example

“Committed Data Scientist focused on analytical insights that can drive company growth and development. More than eight years of experience providing data-driven analysis to Fortune 500 executives, based on comprehensive statistical models and detailed historical data patterns. Successfully provided insights and recommendations used to increase company profits by 32% over a two-year period.”

Why it works : Data science may not seem like the most exciting field, but hiring managers are always on the hunt for candidates who understand why data matters. This candidate's focus on providing insights that can translate into real value for the employer is something that is likely to earn a hiring manager's interest.

26.  Dental Assistant resume summary example

“Dental Assistant with 5 years of experience with patient preparation, processing, and administrative support. Keen attention to detail and a commitment to dental health and aesthetics. Skilled in dental impressions, hands-on assistance during procedures, x-rays, and record maintenance. Fully committed to developing rapport with patients that creates a welcoming environment and a joyful experience.”

Why it works : This candidate's resume summary not only highlights key Dental Assistant requirements, but also conveys their personal approach to teamwork and patient care.

27.  Architect resume summary example

“Creative Architect experienced in high-end architectural design and development oversight. Ten years of proven success in creating sustainable designs that earn rave reviews and commendations from clients. Skilled in adapting to new challenges and working under pressure to achieve every client's vision. Consistently produces designs and project plans that come in on time and under budget, at 10%-30% less cost than industry competitors.”

Why it works : In this summary, the candidate highlights key skills that employers will want to see, while also emphasizing quantifiable results that demonstrate competitive value for the employer. They also showcase their ability to not only design architectural structures but to do so with a conscious awareness of critical factors like budgetary concerns, deadlines, sustainability and market competition.

Bonus: how to write a resume summary if you have no experience

Of course, it's also important to know how to write a resume summary if you have no experience. Here's a quick resume summary example that you can adapt if you are just entering the job market:

“Recent Marketing graduate, seeking an entry-level position to kickstart a career in the field. Demonstrated strong leadership and teamwork skills gained through involvement in various extracurricular activities, including volunteering at local events and leading group projects. Proficient in Microsoft 365 and Adobe Creative Cloud. Passionate about using marketing strategies to create engaging content and drive brand awareness.”

Why it works: This summary works because it highlights the candidate's relevant hard and soft skills and qualifications, even though they don't have direct career experience. The use of action words such as "demonstrated" and "proficient" shows the candidate's confidence in their abilities, which can be attractive to potential employers, showcasing the candidate's potential for success in an entry-level marketing role.

Key takeaways

A well-written resume summary can make a significant impact on a job application. A good summary should highlight relevant skills and experiences, use clear and concise language, and avoid unnecessary information. Feel free to customize any of the resume summary examples we've provided to help ensure that your resume captures the attention of potential employers.

We know it can be difficult to condense a whole career full of skills and achievements into a paragraph of only a few sentences. If you're unsure about the document you've crafted, why not send it for a free resume review by our team of expert resume writers? 

Recommended reading:

Ask Amanda: How Are a Resume Objective and a Resume Summary Different?

How to Write a Standout Career Summary

Business Acumen: What It Is and How You Can Showcase It On Your Resume

Related Articles:

Do Hiring Managers Actually Read Cover Letters?

How to Create a Resume With No Education

Why You Lose When You Lie on Your Resume: Learning From Mina Chang

See how your resume stacks up.

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13 Marketing Manager Resume Examples for 2024

• Marketing Manager (MM) Resume
• Assistant MM Resumes
• Senior MM Resume
• Specialized MM Resumes

Writing Your Marketing Manager Resume

You know how to reach the right customer at the right time with your messaging. You can create Facebook ad campaigns to sell water to a fish. You can build an organic traffic engine that grows exponentially over time.

You’re a great marketing manager. You shouldn’t also have to be great at building a resume or writing a cover letter for a job . We’ve poured through thousands of marketing manager resumes learning what works and what doesn’t, to help you get an interview.

We’ve distilled our findings into professional resume templates and an extensive resume guide that has helped marketing managers get interviews at companies like Stripe and Facebook in 2024 .

Marketing Manager Resume  

or download as PDF

Why this resume works

• Digest skill requirement specifics and responsible KPIs from  marketing job descriptions  and include them on your marketing manager resume. This gives you a roadmap for success!
• Whether it be self-management, managing a few, or managing many, talking about a proven leadership history sets you apart.
• Since you want to make the experience of the person reviewing your resume as pleasant as possible, the format matters.  Pick a design  that highlights your strengths in the order best suited to the position.

Assistant Marketing Manager Resume

• Including your certifications in their own section makes this determination quick and decisive. If you have certifiable skills but lack certification, your professional experience will be enough to showcase the practical application of your skills.
• As an assistant marketing manager, include any other work experience you’ve had! Try to focus your discussion of these other work experiences around how you interacted with people, whether they were colleagues, customers, or clients.

Assistant Marketing & Communications Manager Resume

• That statement may have left you wondering, “Ummm, isn’t a resume an overview of experience?”. And, it’s true, but that doesn’t mean you’re limited to listing  work  experience.
• Fill your resume with projects (including school projects), internships, externships, volunteer experiences, education, school awards, hobbies, and interests. As long as you can make them relevant for the job you want, they can have a spot on your resume. 
• These two or three sentences can highlight why you want the assistant marketing & communications manager role, why you’d be a good fit, and what skills you bring to the table. The most important thing about adding a resume objective, though, is to make sure it’s specific to the job. That means including the company name, job title, and relevant skills.

Marketing Director Resume

• These can be rough estimates as the main goal is to showcase your ability to drive high value in the positions you’ve held.
• When your skills and expertise are already at the top of the career ladder, you must  showcase only the best skills  and experience. Including too many, too few, or immediately-irrelevant skills on your marketing director resume can easily lose the attention of the resume reviewer, especially for a high-level position like a marketing director.

Field Marketing Manager Resume  

• To sustain your momentum of career growth, add your mid-level position (say marketing analyst) and detail how this job prepared you for the current role you’re applying for.

Influencer Marketing Manager Resume

• But don’t just flaunt your working history in your influencer marketing manager resume. Ensure you showcase the impact you had in your previous jobs, including and not limited to saving costs, increasing sales revenue, improving marketing ROI, and more.

Sales and Marketing Manager Resume  

• Specifically, it shows a great understanding of the industry in general and narrows it down to identifying and actualizing niche opportunities to spur product and market growth.

Marketing Account Manager Resume

• Your marketing account manager resume should detail how you, well, manage accounts. It’s even better when you mention the magnitude of the portfolio under your supervision’s scope to show your abilities to recruiters.

Digital Marketing Team Lead Resume  

• You can design your resume with a specific target role in mind. By knowing precisely what a company is buying (looking for), you can reciprocate by selling (showcasing) exactly what they want. This process guarantees success by illustrating exact skills, KPIs, and qualification preferences.
• This means adding graphics or images. Use a color palette that enhances your professional style.
• Your resume is a digital marketing piece designed to persuade and inform its reader. According to several corporate marketing studies, emboldening certain KPIs can enhance recognition and remembrance; don’t be afraid to A/B test and find what works for you.

Email Marketing Manager Resume

• As an email marketing manager, it’s important to show ownership over the projects on which you’ve worked. The best way to achieve this is by using action verbs and quantifiable results. In your email marketing manager resume , you’ll notice words and values like “created 50+ email templates,” “tested 5,000+ emails,” “analyzed 100+ campaigns,” and “executed 200+ direct emails.”
• Remember the wise phrase, “dress for the job you want, not the job you have.” This phrase hits the nail on the head. Use sections in your resume as opportunities to properly articulate the position you want, not the one you currently have.

Content Marketing Manager Resume

• The overall goal of your content marketing manager resume is to quickly and convincingly make the case to the hiring director that you deserve an interview. The best way to make that case is by demonstrating your impact (in numbers) in your past roles as a content marketing manager.
• Example: Produced 600+ blog posts, SEO articles, guides, social media copy, short videos, and influencer interviews
• Example: Reported data and content performance, diving into 50+ dashboards and analytics

Product Marketing Manager Resume

• Example: Partnered with product, policy, analytics, research, voice of the customer, and UX teams to plan and execute 30+ new research initiatives
• Example: Led creation of value-based messaging and positioning that resonated with audience/segments and drove booking behaviors by 27%
• Create an  AI resume  with a specific target role in mind and selling the target company exactly what you know they’re buying (the job description has all the answers!), you ensure results, even if your combined years of experience fall below the “ideal candidate” minimum.

Regional Marketing Manager Resume

• Rather than cramming your work experience down to a font size that requires a magnifying glass to read, focus on your most relevant work.
• Having trouble breaking up with the jobs you had in high school? You can save old experiences in a separate document, just in case. And remind yourself that you can discuss these experiences during an interview.
• Since you probably have many years of experience, you may want to consider including a  resume summary , which can give a valuable overview of your skills and how they’ve driven results throughout your career.

Related resume guides

• Sales Manager
• Account Manager

The goal with your marketing manager cover letter and resume is to get an interview. From there, your resume is not nearly as important.

In this guide, we’ll walk you through how to best structure your resume to get that initial interview. Marketing managers have a wide range of skills so it can be really tough to figure out what to include and what to leave out.

You’ll need to make sure your resume is formatted properly, you have all the sections a hiring manager is looking for, and most importantly you’ll have to be sure to talk about your skills and work experience in the right way to get an interview.

What’s in this guide (the sections are ordered by how important they are):

• General  resume formatting tips
• How to talk about your work experience (hint: use numbers)
• What skills to include in your “skills” section
• How to customize your marketing manager resume for each job you apply to
• Should you include a resume objective?
• Including your education and certifications

Formatting tips for your marketing manager resume

Formatting your marketing manager resume is relatively straightforward. In short, here is what you should strive for:

• Keep it to one page.
• Keep your resume layout simple. Don’t include any images or graphics and choose a layout that’s easy to read.
• Don’t have any spelling or grammar errors! Don’t let this be the reason you don’t get an interview. Triple check and have a friend review your resume as well.
• When talking about your work experience, make your bullet points short and self-contained. The hiring manager will only skim over paragraphs of text.
• More likely than not, you don’t need to include a resume objective or resume summary. We’ll talk more about that later.

Quantify your past marketing manager work experience

Let’s dive right into the most important part of your resume: your work experience. You’ll see in the example resumes I provided that this part takes up most of the space.

There’s a good reason for that. Hiring managers largely make their decision about whether or not you get an interview based on your past experience.

The best way to talk about your experience is to focus on tangible outcomes . Hiring managers want to know you’ll have a big impact on their business through your marketing ability.

What’s the best way to make that case? By showing you’ve had a similarly large impact in your past marketing manager roles.

Think about it. Would you keep running a paid ad if you had no insight into whether it was working or not? Or course not!

To illustrate this point consider these two work experiences. They are describing the same person in the same job but one utilizes numbers to describe their impact and the other doesn’t.

Which do you think is more convincing?

RIGHT – use metrics to describe your impact

Financial Services Company August 2016 – May 2018, New York NY Marketing Manager

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads that generated  $17M  in 2017
• Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads of  78%  year over year
• Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI by  27%
• Exceeded growth targets every quarter by  24%  on average
• Managed a team of 3 full-time marketing associates

WRONG – avoid generalities and vague statements of impact

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads
• Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads
• Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI
• Exceeded growth targets every quarter by

The reality of applying to marketing manager roles is that you’ll likely be competing with 50+ other applicants. This means the hiring manager will quickly review your resume and determine whether or not you’ll get an interview.

You can quantify your marketing impact in a wide range of ways. Here are some examples for inspiration:

Ways to quantify your impact as a marketing manager

• Example: Created SEO campaign that generated 25,000 monthly organic users to the site resulting in 500 new leads monthly
• Example: Ran an email marketing campaign based on customer engagement to notify power users of underutilized features resulting in $400,000 in incremental up-sell revenue
• Example: Through A/B testing of various attributes of an AdWords campaign improved impression to customer conversion rate by 78% over the lifetime of the campaign 
• Example: Identified under-performing external vendors and reduced costs by $225,000 annually while exceeding revenue targets
• Example: Created specific ads for each customer segment resulting in an ROI improvement of 26% relative to non-specific ad campaigns
• Example: Exceeded quarterly revenue targets each quarter for the last year and a half by on average 7%
• Example: Implemented monthly goals and coaching plan for each direct report leading to all 90% of team members exceeding their revenue goals for the year

Quantifying your impact draws the hiring manager’s attention and quickly makes the case that you’ll have a huge impact on their business.

Highlighting your marketing skills

Before your resume is ever reviewed by a hiring manager, companies utilize an Applicants Tracking System (ATS) to automatically filter out resumes based on whether they contain certain keywords.

How can you be sure that your marketing manager resume will get past this filter? By including the relevant  skills on your resume  that are mentioned in the job description.

In your skills section,  only include hard technical skills that you have . ATS filters are not screening for soft skills. Including soft skills also won’t help you impress the hiring manager.

When you’re reviewing the resume of a marketing associate is your decision impacted by whether they include a word like “communication” in their skills section? Soft skills listed without context don’t really convey meaningful information about your qualifications.

So what skills should you include? Here are common skills to include in your marketing manager resume.

You don’t (and shouldn’t) list all of these skills. Only include the ones you’d be comfortable being interviewed on.

Skills to include in your marketing manager resume:

• CRM: HubSpot, Salesforce, Microsoft Dynamics, Pipedrive
• Web Analytics: Google Analytics, Adobe Analytics, Mixpanel, Heap
• General Tools: Microsoft Excel/ Word/ PowerPoint, Google Sheets/ Docs/ Slides
• Optimization: A/B testing, customer segmentation, attribution modeling
• Paid Ads: Facebook, AdWords, LinkedIn, Google Display Network, retargeting
• Social Media: Twitter, Instagram, Facebook, LinkedIn
• Email Marketing: Mailchimp, ConvertKit, Drip
• SEO: content creation, keyword research, backlink building
• Direct Mail

The skills you’ll include on your resume should vary based on the kind of job you’re applying to. If you’re applying for a digital marketing manager role then you should focus less on events and more on paid ads.

If you’re applying for a marketing director role that focuses primarily on SEO then you’ll expand on that as an area of focus in your “skills” section at the expense of, say, your social media skill set.

You don’t want your skills to be a laundry list. Only include skills you’re very comfortable with.  For marketing managers, it’s better to be a master of a few skills than a jack of all trades .

A hiring manager would be skeptical of a digital marketing manager who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those specialties on your resume. 

Customizing your resume for each marketing manager role

Because “marketing” is such a broad, all-encompassing term you’re much more likely to get an interview if you tailor your resume for each job you apply to.

Only 5% of applicants customize their resumes for each application . By taking the time to do so, you’ll really help yourself stand out.

How do you actually go about customizing your resume for a specific marketing manager role? It’s easier than you think.

• Read over the job description. What are they looking for? A digital marketing expert who specializes in SEO? A marketing director who has experience leading large teams? A paid acquisition expert?
• Be sure to mention any work experience you have that is related to the role. Include the relevant skills they’re looking for in your “skills” section if you know them.

That’s it, not so bad, right? For example, if for a given marketing manager role they want someone with extensive experience in paid ads then that should be the primary focus of your work experience. 

Let’s walk through a concrete example.

At the time of this writing, the company Qapital is hiring a senior performance marketing manager. Here are the job responsibilities.

Example marketing manager job responsibilities

About the Role – Qapital Performance Marketing Manager

As a Senior Manager, Performance Marketing at Qapital, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:

• Manage  acquisition strategy and execution for paid media  across channels.  Continuously  improve performance through detailed optimization  to meet aggressive campaign goals and objectives. 
• Own all paid performance marketing channels  and serve as a day-to-day steward of the budget; maximize spend efficiencies through continuous process improvements and oversight including maintaining quantitative models of performance across funnel stages and channels.
• Build and maintain a test-and-learn culture  to determine the most effective channels. Improve effectiveness in current paid performance channels, and expand into new channels.
• Partner closely with media agencies  to align on goals, and drive the strategy to get there. Serve as the day-to-day point of contact for agency communication and status updates.
• Devise innovative ways to drive subscriptions and KPIs.  Create a testing agenda  for new digital platforms and creatives.  
• Partner with Analytics, Design, and agencies to  track and report acquisition performance .
• Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
• Work collaboratively to  create and test messaging  and creatives for multiple audiences and engagements/channels.
• Own budget tracking and forecasting across channels. 

I’ve highlighted in yellow the keywords and concepts you might be able to incorporate into your resume. In summary, they’re looking for someone to take ownership of overpaid media and all responsibilities that come with that task from budgeting to measuring performance. 

I’ve taken the resume example at the top of this page and changed the work experience to mirror what they’re looking for.

Example – customizing your work experience for a given role

• Owned  forecasting, budgeting, tracking, and reporting for all paid acquisitions  resulting in new leads that generated $17M in 2017
• Fostered a culture of testing and learning  by encouraging constant  optimization  of ad strategy resulting in conversion improvements rates of 250%
• Onboarded and monitored media agency partners  and saved $250,000 by ending contracts with the worst-performing partners while hitting revenue targets
• Exceeded growth targets every quarter by 24% on average

You can see how I adjusted the description of my work experience to closely match what Qapital is looking for in this hire. This will ensure you get past the automated ATS filters and will really help you stand out to the hiring manager.

Your marketing resume objective

A  resume objective  expresses your specific interest in the marketing manager role you’re applying to. In short,  you most likely shouldn’t include a resume objective.

Why? Remember that you’re trying to keep your resume to one page. You should be super selective about what makes the final cut on your resume.

99% of the time, resume objectives are generic and do nothing to convince the hiring manager you deserve an interview.  Unless you’re customizing your resume objective for the specific role you’re applying to, you shouldn’t waste the space on your resume to include it.

You tell me, would this resume objective increase the chance of you giving an interview to the applicant?

WRONG – generic resume objective

“Looking to leverage my experience with paid acquisition and SEO to help grow a customer-centric technology product”

I fell asleep while reading that. It’s clear as day this marketing manager didn’t bother to customize the resume objective for the specific role. Compare that to this resume objective.

RIGHT – customized resume objective

“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into Africa.”

This applicant took the time to understand the role they’re applying for, understand the company mission, and succinctly demonstrate their unique qualifications to succeed in this role. This is the kind of resume objective worth including.

Education and certifications on your resume

All marketing managers should include their education on their resumes. At a minimum, this section should include the school you went to and the degree you obtained. 

Since you’re applying for a marketing manager role you likely have a few years of work experience. This means you don’t have to include your GPA or relevant classes you took in school. Use that space to tsealk more about your work experiences.

You should also be sure to include any relevant marketing certifications you’ve obtained. You can include these in your education section.

Here are some common certifications for marketing managers:

Common certifications for marketing managers

• Google Analytics
• Facebook Certified Digital Marketing Associate
• Facebook Certified Marketing Science Professional
• Bing Ads Accredited Professional Certification

Frankly, certifications don’t hold much weight for marketing managers. It’s much better to demonstrate your ability through your work experience and outcomes.

For newer marketing professionals, however, certifications can signal to employers you can learn on your own.

Writing a marketing manager resume that will get you interviews

When writing your resume always keep in mind your goal: to get that initial interview. All of the tips we’ve given in this guide are in service of that mission.

Here’s a quick recap of those tips:

• Use one of the proven resume templates at the top of this guide so you’re not starting from zero (staring at a blank page can be intimidating).
• Keep your resume to one page.
• Quantify the impact you’ve had in your past marketing roles.
• Include only hard skills in your “skills section”. For marketing roles, it’s better to be a master of a few skills than a jack of all trades on your resume.
• Customize your resume for each marketing manager role you apply to. Read the job description and demonstrate you can handle the major responsibilities of the role.
• Only include a resume objective if you’re going to customize it for each job you apply to.

Applying to new marketing jobs can be soul-draining. It can seem like you’re applying into a void. Try to keep your head up! Give yourself a high-five for completing one of the most annoying parts of the application process, your resume.

Before you know it you’ll have more interviews than you can manage. You got this!

• • Worked closely with the Creative Director to delegate and assign incoming creative requests.
• • Coordinated with multiple external agencies to manage partner customizations and significant request volume.
• • Assisted in the management of timelines, gathering and communicating programming information, and the creative review process.
• • Supported the team in managing an evolving suite of creative design assets.
• • Participated in weekly meetings to maintain an understanding of the financial services and marketing industry landscape.
• • Assisted in the development of creative assets and imagery requests.
• • Supported the execution of partner marketing campaigns.
• • Gained valuable experience in the financial services space.

22 Marketing Resume Examples & Guide for 2024

Your marketing resume must immediately showcase your prowess in creating engaging campaigns. Highlight your ability to analyze market trends and adapt strategies accordingly. Demonstrate your proficiency in both digital and traditional marketing methods. Employers seek candidates who can integrate seamlessly into multi-channel approaches.

All resume examples in this guide

Marketing Intern

Affiliate Marketing

Business Marketing

Content Marketing

Creative Marketing

Ecommerce Marketing

Email Marketing

Event Marketing

Experiential Marketing

Fashion Marketing

Freelance Marketing Consultant

Growth Marketing

Influencer Marketing

Marketing And Sales

Marketing Assistant

Marketing Associate

Marketing Coordinator

Marketing Specialist

Sports Marketing

Telemarketing

Resume guide.

Resume Format

Marketing Resume Experience

Hard & Soft Skills

Certifications and Education

Resume Summary Tips

Additional Resume Sections

Key Takeaways

By Experience

Marketing professionals who are preparing a resume for a new position face some unique challenges that can impact their chances of making a good impression on recruiters and HR managers.

Oftentimes, they focus on the wrong information or forget to document their accomplishments in expanding market reach, increasing ROIs, and other key marketing metrics.

In this guide, we will discuss the common pitfalls and mistakes many marketing professionals make when creating a tailored marketing resume. We use real-world examples to cover necessary information, such as how to:

• Create a properly formatted resume that perfectly balances your creative and technical skills along with your business savvy.
• Quantify complex metrics, such as ROIs, conversion rates, click-through rates, and other marketing metrics, in a way that everyone can understand.
• Demonstrate your connection to the industry through memberships with national organizations and local networking groups.
• Highlight relevant advanced training through certifications in various marketing tools.

If this resume guide does not line up with your career plans, we have other relevant guides for you to check out:

• Event Marketing resume
• Fashion Marketing resume
• Sports Marketing resume
• Influencer Marketing resume
• Email Marketing resume

The first step in creating a marketing resume is to use the proper format, which includes specific sections that recruiters expect to find.

How to format a marketing resume

All resumes, regardless of position, follow a specific document format that everyone must adhere to, especially now that the popularity of applicant tracking systems is on the rise.

Fortunately, this format includes the standard document settings for most word-processing applications. If you are creating a new resume from scratch, you don’t have to worry about margins, line spacing, and font sizes. That being said, there are some choices that you can make in the formatting of your marketing resume.

Enhancv offers free resume templates  to get you started. These templates come in a variety of styles, from modern to creative, and include modern fonts such as Exo 2, Lato, Montserrat, Raleway, Rubix, and Volkhov. You can choose a more classic font, like Arial or Times New Roman, but these are outdated and overused, and we are building a more modern resume.

Whatever font you go with, make sure it is a serif or sans-serif font . Using a script or decorative font is not the way to make your resume stand out.

Your resume is divided into small sections where you will detail your:

• Title and current contact information
• A professional resume statement
• Details of past marketing experience
• Post-secondary education and any advanced training
• A list of technical, business, and creative skills

All of this needs to be done in no more than two pages, which is more than enough, even for marketers with 15+ years of experience. With a little work, you’ll find there is plenty of space to list your experience, education, and marketing skills.

When you are ready to apply for a marketing position, save it as a PDF document (.pdf) . This will preserve the look of your resume no matter what operating system or screen size they are using.

Is your resume good enough?

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Already have a marketing resume ready to go? Run it through our resume checker  to get an in-depth analysis.

Before we begin adding your career details, take a look at the must-have sections and what recruiters want to see from their pool of candidates:

The top sections on a marketing resume:

• Profile summary: A brief statement that summarizes your career and includes any profitable sales strategies, increases in profits, or social media saturation.
• Core competencies: Include a list of technical, creative, and marketing skills that highlight your unique set of knowledge and marketing abilities.
• Professional experience: Detail your past work experience in concise bullet points that quantify marketing metrics and other accomplishments.
• Education and certifications: Demonstrate a foundation of knowledge of rudimentary and advanced marketing skills through post-secondary education and industry certifications.
• Skills and tools: Detail your experience in a wide range of technical, business, analytical, and creative software and industry tools such as SEO, Mailchimp, Google Analytics, and Salesforce.

When listing the details of your past accomplishments, be sure to include the following:

What recruiters want to see on your resume:

• Experience in creating and implementing marketing strategies: The main responsibility of all marketers is to develop content and social media marketing strategies that target specific audiences and prompt them to engage.
• Proficiency in digital marketing tools: Experience with Google Analytics, SEO, and lead generation software shows recruiters you can analyze new trends and develop strategies to expand the company's market reach.
• Creativity and innovation: Marketing trends are constantly changing, and effective marketers need to come up with creative and innovative solutions to keep their brand or product relevant.
• Strong communication skills: Marketing is all about promoting a brand or product, and that requires superb communication and listening skills to engage different audiences and build a connection with each of them.
• Analytical skills: Recruiters need to know if their new hires will be able to analyze marketing trends and develop the best strategies based on the data they analyze.

The first section we will work on is the resume experience section, which will include any past marketing or other jobs where you performed the duties of a marketer. Because you want to highlight your most recent experience, you will list all jobs in reverse chronological order .

How to write your marketing resume experience

The resume experience section is where you will list any marketing experience within a specified field. Marketing a popular child’s toy requires a unique marketing approach that is different than how you would market pharmaceuticals or climate change initiatives.

Many marketing experts fail to properly detail their work experience in a way that shows what they bring to the table. Instead of listing accomplishments with quantifiable data, they simply include the job duties and responsibilities. Recruiters are well aware of the requirements for the job. After all, they are the ones who wrote the job post.

Let’s take a look at a real-world marketing resume experience example to give you a visual of what we mean:

• • Execute direct email, push, and SMS marketing campaigns
• • Create new email templates and user journeys using Salesforce Marketing Cloud
• • Develop campaigns that are more personalized to the customer with updated graphics and other features
• • Optimize design layout to improve readability on all devices
• • Develop weekly reports for staff and executive officers

This resume example reads more like they simply pasted the job details and did nothing to show how well they performed on the job. Don’t do this.  

Each job entry should list how you used your skills and knowledge to produce actionable results. “Execute direct email…” should be “Executed direct email…” It is a task you have already performed and should be written in the past tense.

Another common mistake is not listing the industry type or a brief company description. Right now, we have no idea what they are marketing. This example leaves more questions than answers and does not make a good impression.

Let’s see if we can improve it by adding some more details about the company and their performance:

• • Executed 200+ direct email, push, and SMS marketing campaigns to existing and new markets, which led to a 20% increase in new customer accounts
• • Created 50+ email templates and user journeys using Salesforce Marketing Cloud
• • Developed 100+ campaigns using graphics, personalization, and advanced features, such as AI integration and more targeted ads based on customer feedback
• • Optimized design and layouts of 10,000+ emails, ensuring user and mobile-friendly capabilities
• • Tested 5,000+ emails for quality assurance, which reduced grammatical errors by 39%
• • Developed and presented 7+ reports to staff and executive officers every week

That’s much more like it. Notice how, instead of just listing the job duties, they include vital information about the scope of their work and the positive impact they had. This example does a great job of showing:

• The effect they had on adding new customers through developing new email marketing campaigns.
• Experience using a specific marketing tool (Salesforce) to demonstrate their knowledge of industry software.
• The amount of workload they are comfortable handling.
• Experience in improving workflow and reducing production errors.
• The ability to work with all levels of employees, from support staff to upper management.

Notice how this example includes the company’s industry, vacation rentals. This helps recruiters determine if the person has the right experience for their marketing field.

How many jobs should you include in this section? Because of the limited space, include no more than three jobs. Any more than that, and you risk going over the two-page limit and most recruiters will stop reading at that point.

Now it’s time to focus on one area where over 80%  of job seekers  fail to take full advantage of the potential of their resume.  

How to quantify impact on your resume

We saw in the resume experience section how much of an impact using numbers and percentages  can make on your resume. Marketing pros are at a unique disadvantage when it comes to quantifying their actions. It’s not so easy to quantify customer aquisitions, conversion rates, and cost-per-lead reductions of targeted ad campaigns.

Here are some examples of marketing metrics that will help you make a big impact:

• Total revenue generated: “Directed the launch of a campaign for a new educational product, resulting in revenue of $5.4M in the first year.”
• Customer/Client acquisition: “Planned client relationship cultivation events to promote growth, resulting in expansion of clientele base by 53%”
• Number of marketing campaigns: “Created 35+ content marketing initiatives to drive traffic, increasing revenue by 12% with a 6% boost in donor retention.”
• Conversion rate increases: “Analyzed sales funnels while measuring online campaign performance, resulting in a 17% improvement in customer conversion rates.”
• Budgetary savings: “Worked with local shelters to build a paid advertising campaign on Facebook and Instagram, resulting in a 55% cost reduction per lead.”
• Increases in social media engagement: “Worked with local restaurants to grow their online search presence, leading to an increase in organic search traffic from 100 to 1,000 users per month on average.”
• SEO Ranking improvements: “Achieved 1st position on the Google Search Page for selected keywords (5000+ set).”
• Email marketing metrics: “Developed and executed a targeted email campaign resulting in a 25% increase in open rates and a 15% increase in click-through rates.”

Apps like Google Analytics and Hubspot can help you find these and other marketing metrics.

How do I write a marketing resume with no experience

If you are looking for your first marketing job, have no fear. You don’t need formal marketing experience to qualify, but you will need to show you have the relevant skills and experience to be an effective marketer.

For first-time marketers, recruiters like to see past work experience  in:

• Content creation
• Sales or general retail experience
• Social media management
• Freelance design work
• Marketing internships

If you manage several personal social media accounts that have the same type of content, you can use that as an example of your marketing experience. If you volunteered your time to help an organization expand its market reach, you want to include that on your resume.

Ideally, you want to list those jobs that show a steady progression toward a marketing career. Take a look at this real-world resume example from someone who is interested in a marketing career:

Each job uses the skills and tools that a marketer would need and does not include similar jobs. There’s no need to list other sales jobs where you did the same duties as the one listed, especially if you are applying for your first marketing job.

How to list your hard skills and soft skills on your resume

Marketers need a wide range of creative, technical, and business skills to generate effective ad campaigns, increase ROIs, and attract new customers to their brand or product. Your job is to list only those skills that are necessary to the specific job you are applying to.

You would only include “First aid/CPR training” as a skill set if you are marketing life-saving products or working in an environment that requires First Aid and CPR training.

Your hard skills  are those skills that you learn through coursework at a university or trade school, internships, and real-world experience through part and full-time jobs and personal projects. They include essential skills such as data analysis, budget management, and experience with Adobe Creative Suites.

Some of the most-requested hard skills from employers include:

Best hard skills for your marketing resume

• Search engine optimization (SEO)
• Pay-per-click (PPC)
• Google analytics
• Content management systems (CMS)
• Social media advertising
• Email marketing
• Adobe Creative suites
• Market research
• Marketing automation software
• Articulate storyline
• HTML/CSS knowledge
• Customer relationship management (CRM)
• Data analysis
• Strategic planning software
• Graphic design tools
• Video editing software
• Conversion rate optimization (CRO)
• A/B testing
• Microsoft Office suites

Soft skills define more personal skills, such as emotional intelligence and being able to work with all types of people (interpersonal skills). You generally pick these up through everyday life experiences and spending time with your friends, family, and peers.

Without these skills, marketers would have difficulty relating to their customers, creating creative ad campaigns, and leading a team of diverse employees.

These are the top soft skills  that are crucial to be a successful marketer:

Best soft skills for your marketing resume

• Communication skills
• Problem solving
• Critical thinking
• Adaptability
• Analytical thinking
• Time management
• Decision making
• Collaboration
• Negotiation
• Emotional intelligence
• Customer service
• Attention to detail
• Relationship building
• Salesmanship
• Listening skills

Before we move on to the education section, let’s talk about tailoring your resume  to the job post. This will help you make a better first impression and score higher with applicant tracking systems.

When creating a job post, HR staff will add specific keywords and phrases to narrow their pool of candidates. If they use an applicant tracking system, the software will score each resume on the number of matching keywords.

If the job duties say: “Exceptional interpersonal and communication skills, including a high level of emotional intelligence and empathy.”

Your resume must include “empathy,” “communication skills,” and “interpersonal” in either the resume experience section, professional summary, or skills sections. It is OK to list them in multiple sections, like the resume summary and work experience or technical skills sections.

While you don’t necessarily have to add the exact words, a 100% match may score higher than a partial match.

How to list your certifications and education on your resume

Listing your education is required for all resumes, no matter how long ago you graduated. It shows employers that you have a solid educational foundation and are willing to put in the work necessary to learn the skills you need to succeed.

While some entry-level marketing jobs may not require a bachelor’s degree, earning one will allow you to advance to higher positions and earn more money. The best degrees for marketing include:

• Marketing/Digital marketing
• Business administration
• Communications
• Advertising
• Graphic design

When adding your post-secondary education, you want to include:

• Name of the degree
• School name and location
• Dates of attendance/graduation date
• Course description

First-time marketers with only an internship or summer job under their belt can add college coursework  in a short bullet list as well as any school volunteering projects, achievements, or recognitions. Take a look at this example of a resume education section for someone who wants a career in marketing:

• • Introduction to Marketing
• • Marketing research
• • Consumer behavior
• • Salesforce management
• • E-commerce
• • Advertising and sales promotion
• • Principles of selling
• • Email marketing
• • Current Brand Activation Association (BAA) member

In addition to a 4-year degree, marketers can further hone their skills by earning certifications for various marketing tools and software. All you need to list in this section is the name of the certificate and the company that provided the training.

If you need to boost your knowledge and earning potential, consider applying for one of these certificates:

Best certifications for your marketing resume

• Google Analytics certification
• HubSpot Content Marketing certification
• Meta certification
• Salesforce Certified Marketing Cloud Email Specialist
• HootSuite Social Media Marketing Certification

How to write your marketing resume summary or objective

This next section is one more area that you can to tailor to the job you are applying for. Which one is right for you, a summary or objective? That depends on how much marketing experience you have.

A resume summary  is a summarization of your marketing career and includes accomplishments in various marketing metrics, such as increased revenue generation and year-over-year expansion of market reach. It is for those marketers with 5-10+ years of experience within the same marketing field (e.g, content marketing, email marketing, or product marketing ).

A resume objective  is for marketers that are in the beginning of their careers and still need to gain some real-world experience. It includes their career objectives and how they plan to reach those goals.

For this guide, we will focus on showing you how to create an effective resume objective using a real-world example from a young marketing professional’s resume.

In this example, we see what many marketers do when writing about their career. It’s a good start, but can bo so much better.

We get a clear picture of this person’s experience as an e-commerce and social media strategist and how they used their skills to improve their client’s online presence. There are some key details that are missing that can be easily added:

Now we have a more targeting resume objective that does an impressive job of stating:

• The years of experience
• Specific platforms where they have experience in
• The number of accounts they managed
• Their interest in finding a company that allows them to gain valuable experience in specified areas

This is a great example of how you can write a powerful statement in only 4 sentences.

Now that we’ve gone over the main sections of your resume, let’s talk about some additional resume sections  that are important for marketers to have on their resumes.

Additional sections for a marketing resume

There are just a few more sections that we need to discuss before you can submit your polished resume.

Networking is very important for marketers in all fields, and recruiters like to see memberships in national or local marketing groups. There is a Professional Association section where you can list your affiliation to one or more groups:

Including this information shows that you are building new industry connections and staying informed of new marketing trends, tools, and technologies.  

On top of your education and marketing certifications, you can also list additional training through workshops, conferences, and other professional development courses or programs:

Here are some other special Enhancv resume sections  that you should consider adding to your resume:

• Achievements: Highlighting awards and recognitions related to marketing gives proof of your expertise in the field and can help you get noticed.
• Spoken languages: This section is essential if the job requires mastery of a second language.
• Publications: Another great way to show off your expertise in marketing is by listing any blog posts, articles, or books you wrote and published.
• Volunteering: Recruiters love to see their employees donate their time and marketing experience to a charity or local community group.
• Technical skills: Marketers need experience in a wide range of equipment and software, from video cameras and editing software to Microsoft Office, Google Analytics, and MailChimp.

Adding an online portfolio to your resume

Having a portfolio is not just for painters, photographers, and fashion designers. Thanks to the internet, we can now create a website portfolio for any type of industry.

Marketers can take full advantage of this and showcase their past accomplishments and projects on a single website instead of giving them multiple links.

Here are some of the most common types of content that you can include in your marketing resume:

• Samples of content creation
• Social media strategy statistics
• Managed social media accounts
• Design work
• Email marketing campaigns
• Website projects
• SEO and SEM projects
• Press releases
• Publications

Where can you add a portfolio link? The header is the best place for this:

Notice how the title includes their certification and the industry type. This section is often overlooked as a way to further highlight your marketing experience.

Should you add a photo to your marketing resume? There are a few positions where adding a resume photo is appropriate, and this is one of them. When adding a photo, make sure to use a professional headshot where you are professionally dressed and is well lit.

Key takeaways

Our journey toward building an attention-grabbing marketing resume is complete. Congratulations!

Now that you are aware of the common mistakes and pitfalls marketers face, you will have a resume that:

• Effectively uses numbers and percentages to quantify complex marketing metrics in the summary/objective and work experience sections.
• Highlights industry-related technical and business skills, creative abilities, and interpersonal skills in a way that demonstrates all necessary marketing skill sets.
• List professional associations and networking groups that show you stay current with new trends and technologies.
• The value of adding a digital portfolio and other resume sections to detail past marketing accomplishments and your passion for marketing.

Marketing resume examples

Explore additional marketing resume samples and guides and see what works for your level of experience or role.

Looking to build your own Marketing resume?

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20 Resume Summary Examples to Make Writing Your Own Easier

If you still have an objective statement perched at the top of your resume, it’s time for some serious updating.

That formal (and, honestly, totally useless) blurb of the past has since made way for something way more helpful: a resume summary statement.

So…uhh…what exactly is a summary statement ? It’s a few short lines that go at the top of your document and make it easy for the hiring manager to quickly understand your experience and qualifications. Basically, it gives the highlights of what you bring to the table.

It sounds simple in theory. But when you sit down to actually pull one together, you’ll quickly realize that distilling your skills, experience, and ambitions into a few short sentence fragments is way easier said than done.

Fortunately, a little inspiration can get your creative juices flowing. These 20 resume summary examples (and expert tips) will help you get started—and hopefully keep you from staring at that menacing, blinking text cursor for a half hour.

5 tips for writing your own resume summary statement

Before we get into the actual resume summary examples, let’s set the scene with some more general advice for writing your own professional summary. Here are five tips to keep in mind as you work on this blurb for yourself.

1. Determine if you actually need one

There are certain things you absolutely have to include on your resume—like your name and your contact information. But a summary statement? It’s not necessarily a prerequisite.

Summary statements can be more impactful for certain types of candidates. For example, if you have years of professional history, several disparate experiences that need to be tied together, or an untraditional background that could warrant some explanation, a summary statement can help you set the scene.

If you’re stuck on whether or not to write one, ask yourself this: Is this adding value or is it simply restating things that are said elsewhere on your resume?

2. Say exactly what you do

Your summary statement is included directly at the top of the document, so don’t forget its primary purpose: to introduce you to the hiring manager.

To make a solid introduction , you need to plainly state what you do (without any vague terms or clever phrasing). Are you a software engineer? Say that. A customer support specialist? Use those exact words.

It might seem basic, but explicitly spelling out your job title gives some important context as the hiring manager reviews your history and other qualifications. Plus, it helps them more readily understand what position you’re applying for, just in case your resume gets bounced around or separated from your application.

3. Tailor your summary to the job description

We know you’ve heard the classic “ tailor your resume ” advice before, but it’s oft-repeated for a good reason: It’s important.

Your resume summary is one area that you should be prepared to tweak and rewrite with every single new job you apply for. Take a fine-tooth comb to the job description and pay close attention to certain skills or responsibilities the employer emphasizes.

Are they specifically looking for someone with Salesforce experience? Do they want someone with at least five years of work history under their belt? Incorporate those heavy-hitting qualifications into your summary so that the hiring manager sees them right away without any scrolling or searching.

4. Get specific

To make the most of your summary statement, you need to go beyond buzzwords and resume fluff and provide tangible, impressive qualifications and experiences.

That could mean quantifying your accomplishments where you can—whether that’s your years of experience or an aggressive target you met in a previous position.

Even if you can’t include numbers, skip the generalities and get specific with the value you have to offer. Have you worked with Fortune 500 companies? Are you a whiz with a certain type of industry software? Those could deserve a mention in your summary.

You might find it helpful to sit down and brainstorm a long list of your experiences and accomplishments before trying to write your summary. Whenever you apply for a new job, you can sort through your list and pull out the ones that are most relevant to that specific position. Plus, it’s a solid confidence booster.

5. Keep it short

Your resume summary statement should pack a punch without a lot of wordiness. Remember, it’s a statement and not a full-blown career memoir, so you need to keep it short.

Try to stay as close to three sentences as possible. Any longer than that and you’ll likely lose the interest of the hiring manager before they’ve even made it to your skills or professional history .

Now that you have the lay of the land with regard to summary statements, let’s look at 20 different resume summary statement examples sorted into several categories:

Resume summary examples based on experience level

Resume summary examples based on industry, miscellaneous resume summary examples.

The summary statement (not to mention the entire resume) of someone with 20 years of experience will inevitably look different from someone who’s looking for an entry-level or early-career role. Here are some helpful resume summary examples for all different experience levels.

1. Eager and enthusiastic digital marketing student working toward a BS in Business Administration at Boston University. Extensive coursework and project-based experience with social media content creation, keyword strategy, and GA4. Driven team player with a growth mindset and a can-do attitude.

Entry-level

2. Dedicated and detail-oriented finance graduate with internship experience in financial analysis with a Fortune 100 company. Skilled with financial modeling, data analysis, and Microsoft Excel, with a solid understanding of financial principles and investment strategies.

3. Experienced recruiter with four years of experience in successfully identifying and attracting top talent for diverse organizations. Proficient with full-cycle recruitment, from sourcing and screening candidates to conducting interviews and negotiating offers. Strong interpersonal and communication skills, combined with a data-driven approach to optimize recruitment processes and shorten time-to-hire by 20%.

Manager level

4. Accomplished software engineering manager with seven years of experience and a solid background in leading cross-functional teams at Deloitte and Capital One. Expert-level proficiency in database management as well as Python, Java, SQL, and C#. Proven track record of successfully delivering complex projects on time and within budget while nurturing the professional growth of engineering teams.

Senior level

5. Highly accomplished and strategic senior-level VP of Human Resources with a decade of progressive leadership in driving HR excellence within diverse organizations. Proven expertise in developing and implementing innovative talent acquisition, employee development, and workforce relations initiatives. Passionate about fostering a culture of inclusion, engagement, and organizational growth.

Executive or C-suite level

6. Results-driven Chief Financial Officer with an extensive, 16-year track record of successfully optimizing financial operations and driving profitability for both leading corporations and expansion-stage startups. Adept at strategic financial planning, risk management, and cost control measures, resulting in substantial revenue growth. Proven ability to lead high-performing finance teams and collaborate with executives to shape and execute long-term financial strategies.

Different industries value different qualifications. If you’re applying for a marketing position, you’ll emphasize your creativity. But if your career’s in finance, you’ll likely prioritize compliance and your attention to detail. Here are a few industry-specific resume summary examples to give you some more targeted direction and inspiration.

Engineering

7. Results-oriented mechanical engineer with eight years of experience in product design and development with Siemens. Proficient in designing and optimizing mechanical systems, with a track record of improving product efficiency and reliability. Eager to leverage technical expertise and leadership skills to manage and mentor engineering teams in achieving organizational goals.

8. Creative and inquisitive software developer with two years of experience in designing, developing, and debugging software applications. Proficient in Python, Java, and C++ and committed to writing clean, efficient code that meets client and project requirements. Quick learner, dedicated team player, and relentless problem solver.

9. Motivated and detail-oriented entry-level financial associate with one year of internship experience at BlackRock. Proficient in financial data analysis, portfolio management support, and client relationship building. Recognized by professors and internship managers for a strong work ethic and commitment to excellence.

10. Accomplished financial controller with an impressive 22-year career in property and casualty insurance. Adept at overseeing financial operations, financial reporting, and regulatory compliance to ensure the financial stability and growth of organizations. Proven track record of implementing effective financial strategies, leading high-performing teams, and providing invaluable insights to drive informed decision-making within the insurance sector.

Human resources

11. Experienced HR manager with over a decade of experience overseeing HR operations, fostering a positive workplace culture, and driving organizational growth. Skilled at employee development and HR policy implementation, with a strong commitment to inclusivity and employee wellbeing.

12. Passionate HR assistant with one year of experience at Bombas and proficiency in Workday. Skilled at providing administrative support for all types of recruitment, onboarding, and employee relations activities. Conscientious communicator, empathetic listener, and driven problem solver.

13. Editorial-minded marketer and communications strategist transforming the way brands interact with audiences through content. With over seven years of experience at consumer startups, media companies, and an agency, brings a thoughtful perspective and blend of creative chops and digital data-savvy. Entrepreneurial at heart and a team player recognized for impassioned approach and colorful ideas.

14. Award-winning journalist and digital producer offering extensive experience in social media content curation, editing, and storytelling. Adept at transforming complex topics into innovative, engaging, and informative news stories.

15. High-achieving enterprise software account manager driven to increase sales in established accounts while reaching out to prospects. Help Fortune 500 companies gain a competitive edge and increase revenue by identifying customer needs, providing recommendations, and implementing technology products that solve problems and enhance capabilities.

16. Results-driven sales manager with four years of experience driving revenue growth for high-performing B2B software sales teams. Skilled at developing and executing strategic sales plans, nurturing client relationships, and achieving sales targets through effective leadership and collaboration .

17. Eager sales associate with a keen focus on new business development, leveraging strong interpersonal and communication skills to identify and pursue sales opportunities. Proven track record of expanding client bases, building lasting customer relationships, and exceeding sales targets by at least 10% every quarter.

Whether you’re making your comeback from a longer career break or are making a jump to an entirely new role or industry, there are certain situations that require a bit more explanation. Fortunately, your summary statement allows you to go beyond the confines of bullet points and add a little more color to your professional story . Here are a few examples to see that in action.

Returning from a career break

18. Experienced customer support specialist with five years of proven expertise in delivering exceptional service and resolving customer inquiries across industries. Returning to the workforce after a rewarding three-year break focused on family. Unwavering enthusiasm to contribute strong communication and organizational skills to a dynamic, customer-centric team.

Making a career change

19. Content marketing professional with three years of experience, now transitioning into the user experience field. Strong background in data-driven decision making, content strategy and design, and customer engagement. Dedicated to leveraging unique skills and non-traditional experiences to create user-centered digital experiences that drive business growth.

Making an internal move within your company

20. Over three years of experience as an administrative support specialist with Allstate. Eager to leverage organizational skills, attention to detail, and deep familiarity with company culture to transition into an HR assistant role.

Stop sweating over your resume summary statement

Your resume summary statement seems simple enough in theory. It’s just a few quick sentences, right? But that’s exactly what makes it so challenging. It feels impossible to condense all of your skills, experiences, and accomplishments into a couple of powerful and punchy sentence fragments.

The above resume summary examples will help you get your own wheels turning. And if you’re really struggling, ask yourself this: If you could only tell the hiring manager three to five things about yourself, what would they be? Those belong in your summary statement.

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How to Write a Resume Summary That Stands Out

Published: Jun 18, 2024

In the competitive job market, making a strong first impression is crucial. One of the most effective ways to do this is through a compelling personal summary at the top of your resume. A personal summary, also known as a resume summary, is a brief statement that highlights your key skills, experiences, and career goals. It serves as a snapshot of your professional identity, giving employers a quick overview of who you are and what you bring to the table.

A well-crafted summary not only grabs recruiters’ attention but also sets the tone for the rest of your resume. Here are six actionable tips for making your summary stand out.

1. Tailor your summary to each job

Customize your resume summary for each job application. Carefully read the job description and identify the key skills and experiences the employer is looking for. Then, highlight these in your summary. This shows that you’ve taken the time to understand the role and align your qualifications with the employer’s needs. For example, if a job posting emphasizes teamwork and project management, ensure these qualities are prominent in your summary.

2. Showcase specific achievements

Rather than just listing your skills, provide specific examples of your achievements. Quantify these achievements wherever possible. For example, instead of writing, “Experienced in social media marketing,” you could write, “Increased social media engagement by 50% through strategic content creation and audience targeting.” This helps demonstrate your impact and value to potential employers.

3. Highlight transferable skills

Include skills that are important to target employers, even if they come from different experiences. Many skills are transferable across various roles and industries. Identify these skills in your summary to show your versatility. For example, communication, leadership, and problem-solving are valuable in many fields. Highlighting these can make you a more attractive candidate.

4. Use dynamic and specific language

Action verbs and strong adjectives can make your summary more dynamic and engaging. Words like “led,” “developed,” “managed,” and “innovative” help convey your proactive and results-oriented nature. Avoid generic phrases and be specific about what you’ve accomplished. For example, “Developed a new project management system that improved team efficiency by 30%” is more impactful than simply stating, “Project management skills.”

5. Show the benefits you bring to employers

Your personal summary should not only highlight your skills and achievements but also explain how they benefit potential employers. Think about what makes you unique and how your experiences can add value to the company. For example, “Passionate about using data analysis to drive business decisions, leading to more informed and strategic company growth.” This approach helps employers see the direct benefits of hiring you.

6. Be specific

Avoid generic statements that could apply to anyone. Be specific about your skills and experiences to stand out. While it’s important to use industry-relevant terms, avoid overloading your summary with jargon that might confuse the reader. Employers are more interested in what you’ve achieved rather than just what you were responsible for. Highlight the impact of your specific actions to show your genuine interest and fit for the position.

Andrew Fennell is the founder and director of StandOut CV , a leading CV builder and careers advice website. He is a former recruitment consultant and contributes careers advice to publications like Business Insider, The Guardian, and The Independent.