Product Presentation Examples | 2024 Ultimate Guide
Ellie Tran âą 07 April, 2024 âą 24 min read
Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.
- â Teslaâs next-gen Roadster stole the show from the electric truck â, Electrek .
- â Moz unveils Moz Group, new product ideas at MozCon â, PR Newswire .
- â 5 mind-boggling tech sneaks from Adobe Max 2020 â, Creative Bloq .
So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?
If youâre looking for answers to these questions, youâre in the right place. Take a look at the full guide for how to make a successful product presentation.
Ready to dive in? Letâs get started!
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Table of Contents
What is a product presentation.
- Why Is It Important?
- 9 Things in the Outline
- 6 Steps to Host
In A Few WordsâŠ
Frequently asked questions, tips from ahaslides.
- Marketing presentation
- Business presentation
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A product presentation is a presentation you use to introduce your companyâs new or renovated product, or a newly developed feature, for people to get to know more about it.
In this type of presentation , youâll take your audience through what it is, how it works, and how it helps solve their problems.
For example, the Tinder pitch deck and Teslaâs Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .
So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:
- Board of directors, shareholders/investors â To this group, typically youâll pitch a new idea to ask for approval before the whole team starts working on it.
- Colleagues â You can show a trial or beta version of the new product to other members of your company and collect their feedback .
- The public, potential & current customers â This can be a product launch, which shows your target audience everything they need to know about the product.
The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.
Why Is Product Presentation Examples Important?
A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:
- Raise awareness and grab more attention â By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
- Stand out in the cutthroat market â Having great products isnât enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
- Leave a deeper impression on your potential customers â Give them another reason to remember your product. Maybe when theyâre on the go and see something similar to what youâve presented, it would ring a bell for them.
- A source for external PR â Ever noticed how Moz dominates the media coverage after their annual professional âmarketing campâ MozCon? CEO at the WhenIPost guest posting agency says: âYou can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.â
- Boost sales and revenue â When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.
9 Things in a Product Presentation Outline
To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.
Letâs take a quick tour of a typical product presentation đ
![presentation meaning in product An infographic of a product presentation outline.](https://ahaslides.com/wp-content/uploads/2022/06/PRODUCT-PRESENTATION-1-410x1024.png)
- Introduction
- Company Information
- Product Information
- Benefits of the Product
- Positioning Map
- Examples and Testimonials
- Call to Action
#1 â Introduction
An introduction is the first impression people have of your product presentation, thatâs why you should start strong and show people what they can expect to hear.
Itâs never easy to blow the audienceâs mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( hereâs how ). A great start can boost your confidence to nail the rest of your presentation.
If you want to make this product presentation super-duper clear, you can give your audience a preview of what theyâre going to see. This way, they will know how to follow better and not miss any important points.
#3 â Company Information
Again, you donât need this part in every one of your product presentations, but itâs best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.
#4 â Product Introduction
The star of the show is here đ Itâs the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.
There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .
As your team has invested massive amounts of time in developing your product to meet the marketâs demands, itâs essential to prove to your audience that this product can solve their problems.
Do some research, discover your customersâ pain points, list out some potential consequences and here comes a hero to the rescue 𩾠Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.
You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.
Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.
![presentation meaning in product Starbursting diagram.](https://ahaslides.com/wp-content/uploads/2022/06/star-busting-1024x576.jpg)
#5 â Benefits of the Product
What else can your product do, aside from solving that particular problem?
What values can it bring to your customers and the community?
Is it a game-changer?
How is it different from other decent similar products on the market?
After grabbing the audienceâs attention on your product, poke into all the good things that it can bring about. Itâs also vital to spotlight your productâs unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.
đ Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024
#6 â Positioning Map
A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.
If a positioning map doesnât fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.
In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field itâs in.
#7 â Real-Life Product launch Presentation Examples and Testimonials
Everything youâve said to your audience so far can sound like theories that go in one ear and out the other. Thatâs why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.
And if possible, let them see it in person or interact with the new product right away; itâll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.
â We have some real-life examples for you too!
#8 â Call to Action
Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like â you should use it â to persuade people to purchase their product, right?
Of course, itâs still crucial to tell people what you expect them to do in a few short sentences.
#9 â Conclusion
Donât let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).
Quite a huge load of work. đ” Sit tight; weâll walk you through everything in the simplest way possible to get you prepared.
6 Steps to Host a Product Presentation
Now you get what should be included in your product presentation, itâs time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?
The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!
- Set your goals
- Define audience needs
- Make an outline & prepare your content
- Choose a presenting tool & design your presentation
- Anticipate questions & prepare the answers
- Practice, practice, practice
#1 â Set your goals
You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style youâre going for and the way you present everything.
To make your goals more clear and achievable, set them based on the SMART diagram.
![presentation meaning in product A SMART goal illustration.](https://ahaslides.com/wp-content/uploads/2022/06/SMART.jpg)
For example , at AhaSlides, we have product presentations among our big team quite often. Letâs imagine weâre having another one real soon and we need to set a SMART goal.
Hereâs Chloe, our Business Analyst đ©âđ» She wants to announce a recently developed feature to her colleagues.
Her audience is made up of colleagues who donât directly build the product, like the ones from the marketing and customer success teams. This means that theyâre not experts in data, coding or software engineering, etc.
You might think of a general goal, such as âeveryone understands thoroughly about the developed featureâ. But this is pretty vague and ambiguous, right?
Hereâs the SMART goal for this product presentation:
- S (Specific) â State what you want to achieve and how to do so in a clear and detailed way.
đŻ Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.
- M (Measurable) â You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.
đŻ Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).
- A (Attainable) â Your goal can be challenging, but donât make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.
đŻ Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.
- R (Relevant) â Have a look at the big picture and check whether what youâre planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.
đŻ Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.
- T (Time-bound) â There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, youâll have the ultimate goal:
đŻ Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.
A goal can get quite big and sometimes make you feel too much. Remember, you donât have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.
You can also consider chunking down a long goal into smaller objectives to do one by one.
Check out: Use idea boards to brainstorm better for your next presentation!
#2 â Define audience needs
If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.
First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.
In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.
There are some questions you can ask to understand their needs:
- What are they like?
- Why are they here?
- What keeps them up at night?
- How can you solve their problems?
- What do you want them to do?
- See more questions here .
#3 â Make an outline & prepare your content
When you know what you should say, itâs time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.
After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team wonât forget anything.
#4 â Choose a presenting tool & design your presentation
Talking is not enough on its own, especially in a product presentation. Thatâs why you should give the audience something to look at, and maybe interact with, in order to liven up the room.
With slide decks, itâs not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.
![presentation meaning in product A product presentation slide on AhaSlides.](https://ahaslides.com/wp-content/uploads/2022/06/tool-1024x570.jpg)
You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.
đĄLooking for more Powerpoint product presentation templates or alternatives? Check them out in this article .
#5 â Anticipate questions & prepare the answers
Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldnât answer all questions related to the product that youâve created, so try your best to avoid that situation.
Itâs a good practice to put yourself in the audienceâs shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.
đ Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]
#6 â Practice, practice, practice
The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.
You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.
5 Product Presentation Examples
Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.
#1 â Samsung & the way they started the presentation
Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. Itâs loud, itâs eye-catching, and itâs satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.
Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you canât come up with any of these, donât try too hard, just keep it short and sweet.
Takeaway: Start your presentation on a high note.
#2 â Tinder & how they laid out problems
As youâre presenting your product to âsellâ them to a cohort of people, itâs important to find out the thorns in their side.
Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. Itâs simple, impressive and canât be any more entertaining.
Takeaway: Find the true problem, be the best solution and drive your points home!
#3 â Airbnb & how they let the numbers speak
Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldnât say no to, in which they let their data gain trust from the audience.
Takeaway: Remember to include data and make it big & bold.
#4 â Tesla & their Roadster appearance
Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Teslaâs product presentation.
At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.
Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.
#5 â Apple & the tagline for Macbook Air presentation in 2008
Thereâs something in the Air.
This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyoneâs attention.
Having a tagline reminds people of your productâs characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.
Takeaway: Find a tagline or slogan that represents your brand and product.
Other Product Presentation Tips
đš Stick to one slide theme â Make your slides uniform and follow your brand guidelines. Itâs a good way to promote your companyâs branding.
đ” Donât cram too much information on your slides â Keep things neat and clean, and donât put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30.
đ Know your style and delivery â Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!
đ· Add more visual aids â Some pictures, videos or gifs can help you grab peopleâs attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data.
đ± Make it interactive â 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.
Feeling snowed under with all the information in this article?
There are a lot of things to do when presenting your product, whether itâs in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.
If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.
A product presentation is a presentation you use to introduce your companyâs new or renovated product, or a newly developed feature, for people to learn more about it.
Why product presentation is important?
Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue
What a good product presentation should be?
A great product presentation blends between the presenterâs delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general
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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience
Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience
![presentation meaning in product Cover for Product Presentation guide by SlideModel - how to present a product?](https://slidemodel.com/wp-content/uploads/00_product-presentation-cover.png)
Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.
The thing is, though, product presentations donât come easy for everyone. So, how to present a product?Thatâs why we want to share the adaptable product presentation archetype with you. Itâs a building model you can start with and adapt for your product and audience.
With this adaptable archetype, your product presentations will be easier to create, and youâll have more time and brain space to practice your speech and sell more products!
Letâs get started.
Table of Contents
- What is a Product Presentation?
Product Presentation FAQ
Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.
Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it.
Typically, a product presentation showcases a productâs key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.
We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative.
![presentation meaning in product Introducing a big concept in a product presentation](https://slidemodel.com/wp-content/uploads/01_introducing-a-concept-in-a-product-presentation.png)
Letâs quickly cover some of your most pressing product presentation questions.
What are product presentations good for?
A product presentationâs job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, theyâre good for getting the word out and bringing in new clients.
Why do product presentations matter?
Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.
When do businesses use product presentations?
There are several occasions when you need a product presentation:
- When you launch a new product.
- When you want to share about a new feature or improvement.
- When you need approval or funding from shareholders for a new product or feature.
- When you want to sell an existing product to a potential or returning customer.
This article shows you how to create product presentations using an archetype adaptable for your product and audience. So itâs important to define what possible audiences a product presentation has.
There are three major audience types. Letâs look at each stakeholder group and their differences in your product presentation.
- Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins.
- Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentationsâ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
- The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.
![presentation meaning in product Defining the audience of a product presentation](https://slidemodel.com/wp-content/uploads/02_defining-the-target-audience-for-a-product-presentation.png)
The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. Thatâs where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.
1. Introduction
Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:
- When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
- Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
- Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.
2. Pain Point: Problem or Need
Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point.
- In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
- Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
- If the problem or need your product solves isnât obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obviousâwhatâs above water level.
![presentation meaning in product The iceberg model illustration by SlideModel](https://slidemodel.com/wp-content/uploads/04-iceberg-infographic-model-slide.png)
3. Product = Solution
Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.
- When your product is new, you wonât have testimonials or case studies from real customers, but you can add in-company user and beta testing.
- For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out.
![presentation meaning in product Example of a competitor analysis slide](https://slidemodel.com/wp-content/uploads/03_competitor-analysis-slide-for-a-product-presentation-1.png)
- When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem.
- Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of ânot buyingâ with real examples.
4. Personalized Benefits
Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your productâs benefits are directly related to the audience.
- For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
- For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
- Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
- If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
- When presenting to partners, show how continued collaboration can lead to the productâs success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the productâs reach.
- Use the selling technique called âthe cost of doing nothingâ and show the potential customer how they will end up spending more money or wasting more time by not buying your product.
![presentation meaning in product Presenting the benefits of a product in a product presentation](https://slidemodel.com/wp-content/uploads/04_how-products-can-change-customers-lives.png)
5. Product Demonstration
If feasible, include a product demonstration in the presentation.
Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:
- Create a video for a physical product .
- Record a screencast for a digital product.
- In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
- For products like machinery parts or large-scale products that canât be brought on stage, add photos or a 3D rendition of the product to a slide.
Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies.
How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.
6. Product Roadmap
Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a birdâs eye view of the productâs lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.
- Use a visual layout to show the steps along the road your product must pass through to become a reality.
- In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the productâs position, show whatâs coming up in the future; launch, production of a new version.
- As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience.
![presentation meaning in product Product roadmap example](https://slidemodel.com/wp-content/uploads/05_product-development-roadmap.png)
Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isnât a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.
Instead, you can close the presentation with a memorable quote or question. Use your product presentationâs closing to leave the ball in the audienceâs court. Inspire them to act and go ahead and buy the product youâre presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.
A presentationâs success depends on a solid foundation. The section isnât about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.
Define a Clear Purpose, Objective, and Goal
A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.
For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system.
Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:
- Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
- Objective: To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
- Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.
One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation.
Tell A Story
Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the productâs real story to tap into the audienceâs real issues.
Support the explanation for the problem/solution with a story about a personâor companyâtrying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.
The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue.
Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.
Consider a Value Proposition with Proof
Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:
- How will the product change the userâs life?
- What makes the product special and desirable?
- Why does the product matter?
Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.
Consider a Strategic but Natural Body Language
When hosting a product presentation, be conscious of your body language. Use body language to support your presentationâs story and connect with the people watching.
While presenting, always avoid these non-verbal mistakes:
- Hands in your pockets: Suggests a lack of transparency.
- Arms crossed close to body: Suggests fear and anxiety against the audience.
- Posture: Donât slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
- Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.
Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech.
Make a Product Demo
You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.
A product demo can also be mixed together with a case study. Letâs use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely.
Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and youâre on your way to the top.
Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and youâll see how sales improve.
![presentation meaning in product presentation meaning in product](https://slidemodel.com/wp-content/uploads/00_product-presentation-cover-320x180.png)
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Product presentation: best practices & templates for success.
11 min read
As a product manager, itâs not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasnât seen before.
One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work).
In this guide we take a look at the process of product presentation and outline why itâs important to your brandâs long-term success.
What is product presentation?
Product presentation is the process of bringing your product in front of your customers, whether itâs a new product, or an existing product with new features.
As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.
A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.
Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.
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Some of these benefits include:
A. Raise more product awareness
Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. Weâve all seen the slick product presentations by the likes of Apple that are treated as world events.
B. Help your product stand out
Whether youâre looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if youâre in a competitive or crowded market.
C. Reach a much larger audience
Weâve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.
Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.
Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.
D. Generate more sales and revenue
Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.
What is the purpose of product presentation?
While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.
It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.
Weâve all heard Simon Sinekâs âStart with Whyâ presentation, this is what your product presentation can do.
It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.
Examples of effective product presentations
Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.
The best product presentations will include details like:
1. Your company overview
Give customers some background and an idea of who you are as a company and why you do the things you do.
2. The problem you solve
Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.
3. What the product is
This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.
4. Case studies
If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.
5. Call to action
Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.
Here are a few examples of effective product presentations weâve seen:
Samsung galaxy note8.
Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:
AirBnBâs product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.
AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.
They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.
Tesla Roadster
Tesla is becoming as synonymous with brilliant product presentations as Apple and the presentation of the companyâs Roadster was a great example.
All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.
Apple 2008 MacBook Air
Of course it wouldnât be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.
The MacBook Air product presentation tagline Thereâs something in the air makes sense completely in the brand guidelines of Apple too.
It creates a story around the product before diving into the details.
What not to do with your product presentation
Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.
And thereâs plenty of examples of what you shouldnât do in a product presentation:
Ignore brand guidelines
Remember, you want customers to associate your brand along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, youâll risk confusing customers.
Using too much information
Thereâs nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. Itâs not just powerpoint slides that can be a problem of course. While itâs important to give customers information in your product presentations, the key is to give them the relevant information.
Cramming in too much risks them losing the key points.
Having a boring presentation template
Weâve shown with AirBnBâs product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.
That can work when you donât have a physical product.
But as weâve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.
Make it all about you
This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear whatâs in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive thereâs a great chance it will stand out.
Product presentation templates
Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:
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How to create and deliver an impactful product presentation
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As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).
![presentation meaning in product How To Create And Deliver An Impactful Product Presentation](https://blog.logrocket.com/wp-content/uploads/2022/10/how-to-create-a-product-presentation.png)
One of the best ways to do this is to deliver a product presentation. In this guide, weâll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .
How to structure your product presentation
Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.
This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.
From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customersâ problems and how you plan to do it.
Following this structure, your product presentation should flow as follows:
- What will you do?
- How will you do it?
This is your chance to set up the entire presentation and create a memorable first impression.
You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.
Start with an image that figuratively or literally depicts the problem and add some text. For example:
- âIs this you?â
- âThis is our customerâ
- âThis is our focus for the next quarterâ
A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain â often poorly â the steps they took so the agent could attempt to reproduce the problem.
![presentation meaning in product Product Presentation Example Slide: Pain](https://blog.logrocket.com/wp-content/uploads/2022/10/product-presentation-example-slide-pain.png)
Once youâve identified the problem, itâs time to agitate it â in other words, make the problem seem as big and as urgent as possible.
The goal here is to get your audience members thinking about how much better things could be if this problem were solved.
Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.
Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem youâre setting out to solve.
For example:
![presentation meaning in product Product Presentation Example Slide: Agitate](https://blog.logrocket.com/wp-content/uploads/2022/10/product-presentation-example-slide-agitate.png)
3. Solution
Finally, itâs time to introduce your solution. This is where you get to talk about how you plan to solve the customerâs problem.
Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?
Ideally, you should have an image that depicts â figuratively or literally â what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.
![presentation meaning in product Product Presentation Example Slide: Solution](https://blog.logrocket.com/wp-content/uploads/2022/10/product-presentation-example-solution.png)
The tone you want to present is something like, âFear not! There is a product with a solution. Hereâs how it will help our users solve their problems.â
4. What will you do?
What will you do to help your customers solve their problems?
![presentation meaning in product presentation meaning in product](https://blog.logrocket.com/wp-content/uploads/2023/01/Screen-Shot-2023-01-17-at-2.48.23-PM.png)
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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.
![presentation meaning in product Product Presentation Example Slide: Plan](https://blog.logrocket.com/wp-content/uploads/2022/10/product-presentation-example-action-plan.png)
5. How will you do it?
Finally, you get the slide that most people are after: the product roadmap .
Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?
![presentation meaning in product Product Presentation Example Slide: Roadmap](https://blog.logrocket.com/wp-content/uploads/2022/10/product-presentation-example-roadmap.png)
The roadmap section of your presentation is also an opportunity to showcase the product in action.
A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the productâs use, you can help the audience understand how your product solves customer problems.
What is the goal of a product presentation?
Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the productâs value and gain the buy-in you need to execute your roadmap .
An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.
Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.
Product presentation template
Click here to access the template I used to create the example presentation referenced throughout this guide.
To customize this product presentation template , select File > Make a Copy or download the file to your computer.
How to deliver an engaging product presentation: 4 tips
By this point, youâve prepared an awesome presentation. Now itâs time to deliver it.
Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:
- Know your audience
- Start with a bang
- Keep it concise
- Engage with your audience
1. Know your audience
The first step to giving an effective presentation is to know your audience:
- Who are you presenting to?
- What are their needs and wants?
- How knowledgeable are they about the subject matter?
Answering these questions will help you tailor your presentation so that it resonates with your audience.
For example, if youâre presenting to a group of engineers, youâll want to focus on the technical aspects of your product . If youâre presenting to a group of salespeople, youâll want to focus on how your product can be sold effectively.
By understanding who your audience is, you can ensure that your talking points hit the right note.
2. Start with a bang
You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audienceâs attention.
One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.
For example, you could start by saying something punchy and ambitious, like: âOur new product has the potential to revolutionize the way we do business.â This will immediately pique the interest of your audience and set the stage for the rest of your presentation.
3. Keep it concise
When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation â theyâll tune out before you even get to the good stuff.
The product presentation template used in the example above only includes five slides; thereâs no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.
Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.
Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.
If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.
4. Engage with your audience
An effective presentation is not a one-way street; it should be interactive and engaging.
Donât just stand at the front of the room and lecture your audience. Instead, try to get them involved in what youâre saying. Ask questions, invite input from the group, and encourage discussion.
The more engaged your audience is, the more likely they are to remember what youâve said â and, hopefully, buy into it.
Giving an effective product presentation doesnât have to be difficult â it just takes a little planning and preparation.
By following these tips, you can be sure that your next product presentation goes off without a hitch!
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Crafting a Powerful Product Presentation: A Comprehensive Guide
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Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present...
Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present the product's key features and value proposition in a persuasive way. But how do you create an impactful product presentation?
Creating a product presentation involves a careful blend of content, design, and delivery strategy. Utilizing presentation templates can significantly ease the process. Many platforms, like PowerPoint and Google Slides, offer a wide array of presentation templates suitable for various industries and audiences.
Start your presentation with an attention-grabbing intro. This sets the stage for what's to come and immediately captures the audience's attention. Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments.
To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective. This visually communicates how your product has evolved and where it's heading.
Design plays a pivotal role in the presentation. A clean, professional look with easy-to-read fonts helps your key points stand out. Adhere to brand guidelines to ensure a consistent visual identity. Visual aids like pictures, videos, and diagrams can further enhance your presentation.
In a product presentation, you present all aspects of the product that are relevant to the potential customers or stakeholders. Begin with the product's features, emphasizing how they address customer needs. An effective way to build trust and authenticity is through testimonials and case studies, as they provide social proof of your product's benefits.
Pricing is another crucial aspect to address. Be transparent and elaborate on the value the customer receives for their investment. Include a clear call to action, telling your audience what you want them to do next.
A good product presentation effectively conveys the value of the product to the target audience. It tells a compelling story, keeping the audience engaged from start to finish. It's not just about the slides or pitch deck, but how the information is presented.
Use techniques like the 'Problem-Solution-Benefit' approach. Identify a problem (pain points), introduce your product as the solution, and highlight the benefits. This aligns your product with the audience's needs and wants.
Include social media mentions, user reviews, or notable achievements to bolster credibility. A great product presentation also leaves room for interaction, questions, and feedback, making the audience feel valued and engaged.
Let's assume you are launching a new fitness app. Begin by expressing the challenges faced by many in managing their fitness routines (the problem). Then, introduce your app as the solution. Show how its features simplify the fitness management process. Display some infographics or graphs to show how the app improves overall fitness over time.
Substantiate your claims with testimonials from beta testers or case studies from a pilot run. Discuss the pricing model, possibly comparing it with other similar apps. Finally, conclude with a call to action like 'Download now' or 'Start your free trial today.'
Presenting a product effectively can significantly increase its chances of success. It allows you to showcase the product's value proposition and benefits clearly, convincing potential customers of its worth. It is a great opportunity to clarify any doubts or misconceptions about the product, giving the sales team an edge.
It also helps set a positive first impression about the product and the company. A successful product presentation can generate buzz, heightening anticipation and leading to a successful product launch.
Presenting a product to a customer involves understanding their needs, tailoring your presentation to address those needs, and highlighting how your product fills that gap. Remember, your main points should revolve around the customer â not the product.
Stress on the product's benefits over features. Use simple, understandable language and avoid jargon. Where possible, offer a hands-on experience or a demo. Reinforce your claims with testimonials or case studies for a more powerful product presentation.
- PowerPoint: This Microsoft product is arguably the most widely used presentation software. It offers a vast range of templates and tools for creating professional presentations.
- Google Slides: A web-based presentation tool that allows real-time collaboration. Its integration with other Google services makes it highly convenient.
- Prezi: Prezi stands out with its zoomable canvas, enabling non-linear presentations. It's ideal for those looking to break away from the traditional slide-by-slide approach.
- Apple Keynote: Known for its clean, intuitive interface and high-quality templates, Keynote is the go-to for Apple users.
- Slidebean: Slidebean offers AI-powered presentation design. You provide the content, and the software takes care of the design.
- Visme: Visme stands out with its vast collection of images, icons, fonts, and templates. It also allows users to animate objects and data.
- Canva: Canva is an online design and publishing tool that offers a variety of presentation templates. It's known for its user-friendly interface and vast library of elements.
- Zoho Show: An online tool that supports real-time collaboration, integrates well with other Zoho apps and Google Drive, and allows importing presentations from other software.
Product presentations are crucial in introducing a product, communicating its benefits, and persuading the audience of its value. With careful planning, understanding of customer needs, and the right tools, you can craft a powerful product presentation that leaves a lasting impression.
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Tips To Create A Powerful Product Presentation Plus Examples
Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.
But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?
This blog will share some inspiring product presentation examples to help you take your presentations to the next level.
We’ll also provide tips and tricks to help you create an informative and memorable product presentation.
What is a Product Presentation, and why itâs important?
Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.
The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:
- Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it.
- Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
- Builds credibility: A professional and engaging product presentation can help build credibility for your product and brand, making customers more likely to trust and purchase from you.
- Increases sales: A presentation for a product can help increase sales by effectively communicating the features and benefits of a product and convincing potential customers that it is worth their investment.
- Differentiates from competitors: A well-designed presentation can differentiate your product from competitors in the market, highlighting what sets it apart and making it more attractive to potential customers.
Key Elements of a Product Presentation
When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:
Introduction
Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.
Company Overview
This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.
The Problem
Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.
Product and Solution
This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.
The Promise of Value or Benefits
Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.
Product Positioning
Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.
Use Cases and Social Proof
Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.
Call-to-Action
End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.
By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.
The 8 Steps Formula To Craft a Powerful Product Presentation
Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business?Â
A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light.Â
So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.
Start with a captivating introduction
Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product.Â
This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.
Stay on brand
Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.
Leverage a product roadmap
A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.
Write promising content
Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives.Â
Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.
Use engaging visuals
Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.
Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.
Showcase a demo
A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.
Share success stories
Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.
Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.
End in an actionable way
Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.
You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.
Winning Product Presentation Examples That Convert and Sell
Product strategy deck powerpoint template.
This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.
New Product Presentation
This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality.Â
Such presentations help build trust with potential customers and make them more likely to purchase.Â
Product Features Presentation
This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customersâ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.
It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.
Collection of Product Roadmap templates
The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation.Â
Collection of Product Planning
Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.
It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.
Collection of Product Review
A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product.Â
This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.
Collection Of Product Performance
These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way.Â
Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions.Â
Common mistakes to avoid while delivering a product presentation
Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.
From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.
Not defining your presentation goal
One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.
Are you trying to persuade investors to fund your product?Â
Are you showcasing new features to existing customers?Â
Knowing your goal will help you structure your presentation and focus on the most critical points.
Not preparing enough for the presentation
A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.
Not knowing who your audience is
Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.
Not checking if the presentation file is working
Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.
Not scoping out the presentation venue ahead of time
Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.
Too many animations
Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.
Wrapping It Up
A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.
Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.
With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.
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How we create awesome product presentations.
Learn how to pitch your product with passion and persuasion . This is how we create awesome product presentations and how you can too.
As a Product Manager, youâve been deeply involved in the development of your product since it was just a twinkle in your eye. Youâve seen its initial prototypes, watched it stumble to take those first steps into early user testing, experienced the heartbreak of failures and the exhilaration of positive customer feedback. Surely, once the product is ready to fly the nest and get out into the market, all the hard work is done and you should be able to just watch it leave, like a proud parent?
Unfortunately, you canât rest just yet, youâd be missing one of the most important parts of your journey. Itâs time to present your baby to the world, like Rafiki proudly thrusting Simba over the edge of Pride Rock. Donât let all your weeks, months and years of hard work crumble to nothing out in the big, bad world due to a poorly-communicated product presentation.
By making sure your product presentation hits three key pillars of persuasion, youâre guaranteed to give your product the best start in life, setting it up for a successful future.
1. Lead with emotion in your product presentation
Tell a story.
Stories are the most powerful way of communicating information in your product presentation. They help to engage your audience on an emotional and intellectual level, which is far more powerful than just info-dumping lists of facts and figures. Even the most hard-nosed, data-driven audiences canât resist a good story.
The very nature of the product presentation is a prime storytelling opportunity. Youâre introducing something new, so you can craft a narrative of change. And thereâs bound to be a compelling story or two in the development of your product. Get your audience involved with your product emotionally by transferring the very purpose of its conception through story.
Implement a narrative structure with a clear beginning, middle and end. This way you can clearly demonstrate the difference your product will make. Begin by talking about the current state of affairs, introduce conflict by talking about problems that your customers face, then end by introducing a brighter vision of the future with your product as the solution.
Can I help you?
Just like all proud parents, you want to position your product as the hero of this tale. But your audience wants to know how this change is going to help the end-user and, in turn, improve their own lives. A great product is built to solve the problems of its customers, and developed to perfection because you know them intimately. Youâve talked to your customers, youâve listened to their feedback and their struggles. Youâve already done the hard work.
Donât forget about the real people who drove you to develop your product, when it comes to presenting it. If you know them so well, you should be able to craft a product presentation that tells the story from their point of view. Paint a picture of who they are to create an emotional connection with your audience. What are their goals, dreams, aspirations? Take your audience on a journey through the eyes of the customer and invoke the same emotions in your audience as your product does in them.
Find your why
Businesses donât generate loyalty based on what they do or how they do it. Selling through features just isnât enough, consumers want to buy from businesses that believe what they believe.
By moving the focus away from the features, benefits, facts and figures, and leading with customer-centric storytelling, you can connect with beliefs and emotions and change the buying behaviours of your audience. Instead of approaching your audience with the facts, try thinking about what they believe and what they really want, and show them how this aligns with your own beliefs and how you can get them to where they want to be.
âIf two products have the same features, the one that appeals to an emotional need will be chosen.â Nancy Duarte, Resonate
2. Support your product presentation with fact
Now that emotional storytelling has got them hooked, prove to your audience that this isnât fiction.
Real customer results
As a successful Product Manager, you know the importance of sourcing quality feedback when it comes to developing your product, ready for market. The ability to capture market feedback and translate it into a coherent vision is why youâre so good at what you do. Donât underestimate the impact of using this feedback early in your product presentation as well.
To paraphrase Jeff Bezos , nothing flattens a hierarchy like customer feedback. The audience may be willing to overlook your opinion, but they canât ignore the opinions of the people using the product.
Real-world examples of how your product is being used provide powerful storytelling opportunities. You can take advantage of them to demonstrate how itâs a better alternative to the competition and prove that it works.
Paint by numbers
We know you havenât got your product to market without accumulating reams and reams of data, relating to every feature, every prototype, every spin around the block. This quantitative information is an important part of any communication collateral that aims to persuade, presentations included. But how you choose to visualise your data is the difference between high-impact factual messaging, and lulling your audience into a deep slumber.
Numbers on their own are abstract and difficult to understand. They have little semantic meaning, so you can forget about pasting Excel sheets onto your slides. However, our brains can process and extract visual meaning at an astounding rate, so using graphics to represent data just makes sense. Bring your data to life with out-of-the-box visualisation, key stats, infographics and icons. Retention of data increases dramatically when people can âsee the numbersâ.
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Keep it clear
You know this product inside out, and youâre proud to be representing your teamâs hard work in front of potential retailers. There are so many incredible features that you want to shout about, but donât let yourself get carried away. Just because youâre excited about each and every success, doesnât mean they will be. Instead, ask yourself âwhy should the audience care?â and strip away any messaging that doesnât pass the test.
In order to be persuaded, they first need to understand what youâre saying, and then they need to remember it. Firing out a hundred pieces of information a minute is not going to achieve either of these objectives. Keep your product presentation to one idea per slide, and allow time for each message to sink in before you move on.
Try to deliver each unit of information in the clearest and simplest way possible, even if youâre talking to experts. The less cognitive energy your audience needs to expel in order to understand, the better theyâll feel about your presentation. Donât make them work hard for it, because they wonât.
Your slide design can help here as well. Use minimal text set against powerful, relevant images that match the quality of your product. Maintain consistent use of colour throughout to reduce distractions and keep things uniform. Also, employ subtle animations and transitions to explain processes and help your information flow along naturally.
3. Build trust
Getting ahead of the game.
Persuasion starts before you even open your mouth. Credibility comes down to trust; both in the speaker and in the organisation. If you havenât established yourself as an authority, youâve lost before youâve even begun.
Modern-day influencers like Seth Godin and Neil Patel have spent years regularly putting out valuable content to establish this authority. Make sure youâre communicating your expertise to the world, outside of your presentations. Write articles, contribute to industry discussions, get your voice heard and show you know what youâre talking about.
Delivering credible product presentations is more than showing up on the day with a great set of slides.
But, of course, there is a lot you can do to establish credibility and trust when youâre stood in front of your audience.
Personal trust can be established in multiple ways, but it can also be hindered in multiple ways. So, how can you make your audience trust you? Itâs not just a case of telling an audience that you know what youâre talking about, and they should trust what you say. Itâs how well you convince them that youâre qualified to speak on the subject.
First, forget about selling. Think back to the last time you were buying a car or trialling a gym membership. Did you feel as though the sales representative really had your best interests at heart? Or were you just a means to hitting a sales target? If your audience smells desperation or selfish motivation in your pitch, they wonât believe that your product really is the answers to all their prayers, and all your credibility will disappear. Instead, remember your purpose and remember why youâre really there.
Present your credentials . This doesnât mean running through your entire CV or LinkedIn profile. Show that you are qualified, but donât brag. Expertise is more than just a list of achievements, you can communicate your confidence and authority through your actions. Your voice, gestures, expressions and movement all add to a complete communication of credibility.
Show your connection with others. Having the endorsement of other people or organisations that are established as trustworthy, will enhance your credibility in return. You can do this through awards and accreditations, as well as testimonials and case studies. Reinforce competence by letting other companies, that your audience already trusts, shout about their experience with you.
Deliver your product presentation with passion
Youâve developed your product with passion, so donât lose it when you stand in front of an audience. As the productâs owner, youâre closer to product than anyone else. Use the fact that you genuinely care about its success to your advantage and speak from the heart.
Audiences are extremely perceptive to authenticity. If they donât trust in your genuine belief in your product, they wonât trust anything else you have to say.
At Hype Presentations , we donât hire people who love PowerPoint. In fact, most of our team wonât have touched PowerPoint since school when they walk through the studio doors. We hire people who love a challenge and have the enthusiasm to find something they love about PowerPoint.
Thatâs the secret. Authentic, undeniable passion is what makes us experts in our field.
Whatever your product, focus on finding your unique angle, the story youâre passionate about, and speak to your audience, authentically, from this viewpoint.
Check youâve ticked all three boxes
By leading with stories that trigger an emotional response, backed up with easy-to-absorb data and facts, and communicated with credibility, youâre sure to paint your product in the best light and show your audience that their beliefs align with yours.
And if you only remember one thing from this article, let it be to find your passion within your presentation.
A product presentation example by Hype Presentations
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Product Presentation
A product presentation is a formal introduction about a product or category of products that a business gives to potential customers, investors, or other market stakeholders.
What Is a Product Presentation?
Having a great product is one thing, but helping consumers understand the product is another thing entirely. A product presentation can help, as it involves outlining a product's key features, benefits, and capabilities to potential customers or investors.
The most critical part of a product presentation is explaining what the product is and how it works. After building that foundation, businesses can expand to discuss how the product meets a customer's need, how it solves a particular pain point, and how it will fit within the current market or product category.
Businesses can deliver product presentations in person in a focus group or conference, or they can share their presentation on a website to drive online traffic. A strong product presentation can help a business gain a leg up on its competition by winning over segments of customers, garnering investor trust, or conveying a brand story.
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What It Takes to Give a Great Presentation
- Carmine Gallo
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Five tips to set yourself apart.
Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).
I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives â the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.
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- Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman (St. Martin’s Press).
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What Is a Digital Presentation & How to Get Good At It
Learn the basics of presentation decks and how to create one. Explore examples and tips to make your own deck more effective and engaging.
Dominika Krukowska
16 minute read
Short answer
What is a presentation.
A presentation is a slide-based visual storytelling aid. It’s used for transferring information and emotion to an audience with visual, vocal, and textual communication.
The purpose of a presentation is to help the audience understand a subject matter. Presentations are used in business, academics, and entertainment. They can be made in PowerPoint, PDF, or webpage format.
Why people hate presentations (including yours)
Have you ever sat through a digital presentation that felt like it was dragging on forever? Or worse, have you been the one giving the presentation when people’s eyes glazed over?
This feeling of agonizing boredom is called Death by PowerPoint, and it means losing your audience's attention. They won't remember anything you said, and probably couldn't care less.
I’m going to show you how to never again suffer from Death by PowerPoint by avoiding the common PowerPoint pitfalls, immediately engage your audience, capture their interest, and make them care.
Let's dive in!
What is the main purpose of a presentation?
The purpose of a presentation is to communicate information or ideas to an audience in a clear and effective manner. The reasons for making a presentation can be to inform, persuade, motivate, educate, entertain, or simply share knowledge or experiences.
The goal of a presentation can be to help your audience understand complex concepts, make informed decisions, or take action based on the information you present.
In business settings, presentations are often used to pitch products or services, report on progress or performance, or make recommendations to stakeholders.
What are the 2 main types of presentations?
When it comes to creating a presentation, there are 2 primary types: (1) speech presentations and (2) digital presentations (made for reading). There are key takeaways for nailing each presentation type. Take note of them if you intend to get good at both.
Reading presentations
Speech presentations
Digital presentations (Reading presentations)
Digital presentations, on the other hand, are presentations that the audience can access on their own computer or phone without the presenter being physically present. These presentations require a different set of skills and techniques to keep the audience engaged.
Essentials for improving your digital presentations:
- Written clarity is critical: Since your audience will be reading your presentation, it's essential to keep your content clear and concise. Say more with less.
- Show, don't tell: Use supporting visuals to help illustrate your points and make your presentation more engaging.
- Animation and annotation: Use animations and annotations to direct your audience's attention to the right place at the right time, keeping them engaged throughout. there are plenty of free animation software to help you create these.
- Personalization: Make your audience feel like you're speaking directly to them by personalizing your presentation. Use inclusive language and address their pain points, needs, and interests.
Speech presentations (Face to face)
Speech presentations are the classic type of presentation where a speaker presents to an audience in person. These presentations are usually given at conferences or meetings, and can now also take place virtually through platforms like Zoom, Google Meet, or Skype.
Essentials for improving your speech presentations:
- Less written, more spoken: Speech presentations are all about the spoken word, so it's crucial to avoid cramming too much text onto your slides. Focus on speaking to your audience instead.
- Body language and voice: In a speech presentation, your body language and tone of voice are essential to engaging your audience. Use humor, sarcasm, or suspense to keep your listeners interested.
- Rapport: Making eye contact and using real-time communication can help you build rapport with your audience and make them feel involved in your presentation.
What are the main types of digital presentations?
Digital presentations come in all shapes and sizes, but understanding the main types can help you choose the right format for your message.
Business presentations
Marketing presentations, sales presentations, education and training presentations, personal presentations.
Education & training
Business presentations are used for showcasing company performance updates, introducing new products or services, discussing future plans with clients and partners, or briefing investors.
Whether it's an internal meeting or an external one with stakeholders, business presentations are all about delivering a clear and compelling message that drives the company forward.
Marketing presentations are visual decks used to present your target audience, marketing strategies, and campaign outcomes to prospective clients, ad agencies, or stakeholders.
Sales presentations are decks that contain details about the features, pricing, and main benefits of your offering, and are used during in-person meetings or online sales calls. They’re designed to help sales reps close deals or land new clients.
Education and training presentations are slide decks designed to teach new concepts and best practices to a variety of audiences, including students, employees, or clients.
A personal presentation is used during networking events, business conferences, or public speaking engagements. It’s used to share your key accomplishments and demonstrate your passion and the main values you stand for.
What makes a good presentation?
A good presentation captivates by establishing trust, engaging the audience with interactive elements, and weaving data into an enthralling narrative that sparks emotions and inspires, leaving a lasting impact.
There are 3 things any good presentation must do:
1. Establish trust and credibility
Without your audience trusting you and your authority you will never get them to listen. And to really listen, some say, they have to like you.
To establish yourself as a credible source of information, use relevant visuals, stories, and examples that showcase your expertise and experience, earning the trust of your audience.
2. Interact with the audience
Static PowerPoint slides are no longer enough to engage anyone. Presentations need to be informative but also entertaining.
Therefore, incorporating interactive elements into your presentations like animations, videos, calculators, quizzes , polls, and live infographics is now essential to grab attention and keep your audience engaged start-to-finish .
3. Tell a good story
When it comes to digital presentations, it's not just about the information you share, but how you share it. That's where storytelling comes in! It's all about weaving a relatable narrative that resonates with your viewers, leaving them eager for more.
By blending your data and facts into an enthralling tale, you're not only dishing out knowledge but also sparking emotions and inspiration. It's a game-changer for grabbing your audience's attention and getting your message across effectively.example
How to create a good digital presentation?
To create a great digital presentation, you need to think beyond the slides and consider the experience you want your audience to have.
Think of your presentation as a journey that takes your audience from point A to point B - you need to ensure that every step of the way is memorable and captivating.
When creating a digital presentation, there's more to it than just putting together a few slides.
You can make it real-pretty, but to make it truly effective you need to have a clear understanding of where you want to take your audience, and tailor your content accordingly.
Good presentation example
This example shows how interactive content can make a presentation that pulls you in and makes you feel part of the journey.
What should a presentation include?
Most decks contain the following 3 elements:
- Introduction (the objectives and agenda of your presentation)
- Main body (key talking points that you want to cover)
- Conclusion (followed by a single, actionable call to action)
The specific outline of your presentation will depend on your particular use case.
Check out our dedicated guides for particular business presentations:
- What to Include in a Pitch Deck (Slides 99% of Investors Want)
- 7 elements of a great sales deck structure
- What should a one-pager include?
- What does a marketing deck include?
How to start and how to end a presentation?
Start your presentation with a strong hook that captures your audience's attention and makes them interested in what you have to say.
You can end your presentation with a thank you slide, but that would be too bad. For your words to carry beyond the last slide you’ll need to give your audience the next step.
And so, you should end your presentation with a singular, clear call to action that inspires your audience to follow through on your message.
What are the essential building blocks of a successful presentation?
Almost everyone nowadays makes beautiful presentations. But that’s not enough to make them successful.
5 key elements that every successful presentation includes:
1. Compelling (human) story: Your presentation should tell a story that connects with your audience on a personal and emotional level, making your message relatable and memorable.
Here are 5 quick storytelling tips to deliver engaging presentations:
2. Clear structure: A clear structure helps your audience follow along and understand the flow of your presentation. This can be chronological, sequential, before-after, problem-solution-resolution, or any other simple and easy-to-follow structure.
3. Problem and solution: Your presentation should address a problem that your audience faces and offer a solution that your product or service can provide.
4. Actionable takeaways: Your presentation should leave your audience with actionable steps or insights that they can use to apply the information you've presented.
5. Supporting visuals (product demo) and data visualization (graphs, charts, and infographics): Using visuals to support your presentation can reinforce your message and help your audience retain the information you presented.
6 biggest mistakes to avoid when creating a presentation
It’s easy to forget that the presentation is for your audience rather than for you. You may want to tell them everything from A to Z, but they may only want to know ABC.
It’s even easier to take for granted that the things you understand are clear to others. But for them, these things are horribly complex (look up the curse of knowledge).
1. Using too much text: Overloading your slides with text can cause your audience to lose interest and detract from your main points. Keep your text to a minimum and use visuals to reinforce your key takeaways.
2. Going too much into detail: attention is a limited resource so you can’t fit everything in a single presentation. Tell your audience only what they really want (and need) to know. Avoid any technical details or complex jargon that does not contribute to the core of your message.
3. Neglecting interactivity: Failing to include interactive elements can cause your audience to disengage. Use polls, quizzes, and other interactive tools, including email newsletter software , to keep your audience engaged.
4. Ignoring the power of storytelling: Telling a compelling story is critical to capturing your audience's attention and leaving a lasting impression. Use relatable stories and examples that support your key points.
5. Poor use of visuals: Using low-quality visuals, irrelevant images, or poorly designed charts and graphs can detract from your presentation and cause confusion. Use high-quality visuals that reinforce your key ideas and are easy to understand.
6. Lack of personalization: If you don’t tailor your presentation to your audience's needs, interests, and level of understanding, your message will fall flat. Make sure to consider your audience's perspective and adjust your deck accordingly.
You don't want your presentation to end up looking like this:
How to design a presentation?
Designing a presentation is a bit like decorating a cake - you want it to be visually appealing but also yummy to consume. You want it to leave your audience with a taste for more rather than a bad taste in their mouth.
Lucky for you there are practical steps for designing a presentation that truly wows your audience every time. There's also a more practical presentation maker for this than PowerPoint. You can use it to get much more engaging presntations.
Practical presentation design tips:
1. Choose a color scheme: Just like choosing the perfect icing color for your cake, selecting a color scheme that complements your brand can make your presentation feel more coherent. Or, if you’re pitching to a client, you can use their brand colors instead in order to impress them.
2. Use high-quality images: Using high-quality images is like adding a layer of delicious, rich frosting to your cake. It makes your presentation more visually interesting and helps support your key message.
3. Use consistent fonts: Using consistent fonts throughout your presentation can make it easier to read. Stick to two or three fonts that complement each other and use them consistently.
4. Incorporate visual aids: Visual aids like colorful sprinkles and creative cake toppers can take your cake to the next level. Similarly, graphs, charts, and infographics can help break text patterns and, therefore, make your presentation more memorable.
Check out our use-ready slide design with every type of slide you can think of designed according to our tips and best practices.
Where to find presentation templates?
Scouring the web for presentation templates can be a bit like looking for a needle in a haystack - it's time-consuming, frustrating, and can leave you feeling a bit lost. Most designs available look dull and samey, and are not optimized for engagement.
But don't worry, we've got you covered! Here are the best interactive presentation templates for different use cases:
Choose template by:
What tools to use to create presentations?
Unfortunately, there's no one-size-fits-all tool for creating a digital presentation. And with so many presentation tools out there, it can be hard to know where to start looking.
That’s why we've done the research for you - check out our article rounding up the best presentation software to pick the right one for your needs!
And, if you want to learn more about creating effective digital presentations, check out these posts:
- How to Make Effective & Impactful Presentations (12 Steps)
- How to Make a Multimedia Presentation (5 Easy Steps)
How to give a presentation?
Giving a presentation can be intimidating, but it's an excellent opportunity to showcase your knowledge and expertise. To deliver a successful presentation, you need to focus on engaging your audience, keeping their attention, and providing valuable information.
9 tips to help you give a memorable presentation:
![](http://omraadeinfo.online/777/templates/cheerup1/res/banner1.gif)
1. Start with a strong hook
A strong opening is crucial to grab your audience's attention and pique their interest. Begin with a bold statement, a surprising fact, or a personal anecdote that relates to the topic of your presentation. This will immediately grab the audience's attention and make them want to listen to what you have to say.
2. Make your objectives and agenda clear
Engage your audience right from the start by letting them know what's in store for them. Outlining your objectives and agenda early on will keep your audience focused and ensure that they don't miss out on any crucial information. Let them know why it's important to pay attention to your presentation and what they can expect to learn from it. By doing this, you'll build anticipation and get them excited about what's to come!
3. Leverage storytelling
People love stories, and they are an effective way to connect with your audience. Use anecdotes, metaphors, and examples to illustrate your points and make your presentation more relatable. This will help the audience understand the concepts you're presenting and retain the information up to 60-70% better .
4. Ask questions, use humor, give simple directions that prove a point
Engage your audience by asking questions, using humor, and giving them simple tasks to perform that illustrate your point. This will keep their attention and make the presentation more interactive.
5. Direct the audience's attention
Use a pointer or built-in animation to draw the audience's attention to critical information. This will help them focus on what you're saying and avoid distractions.
6. Work on the delivery
Speak slowly and clearly, use positive language, and avoid reading from notes as much as possible. Use humor and engage with your audience to make the presentation more enjoyable. Ensure your body language is confident and relaxed, and maintain eye contact with your audience.
7. Add interactive elements
Incorporate interactive elements like polls, quizzes, or surveys to involve your audience and gather valuable feedback. This will make your presentation more engaging and ensure your audience retains the information presented.
8. Close with a CTA
End your presentation with a strong call to action (CTA). Inspire your audience to take the next step, whether it's signing up for a newsletter, buying a product, or visiting your website. Make it clear what you want your audience to do after the presentation.
9. Leave time for a Q&A session
Finally, leave ample time for a Q&A session. This will allow your audience to clarify any doubts and ask questions. It's also an excellent opportunity for you to engage with your audience and get valuable feedback on your presentation.
Create amazing digital presentations from templates
Creating a digital presentation that grabs your audience's attention and drives results may feel like a daunting task.
After all, a strong digital presentation can be the difference between leaving a lasting impression on your audience or falling flat and losing their attention.
It's like trying to teach a class without proper preparation - you're not giving your knowledge and expertise a chance to shine, and your audience might not retain the information you're presenting.
To make things easier, try using our customizable digital presentation templates that will help you create an engaging and impactful digital presentation in no time!
Where can I see examples of good presentations?
If you’re looking for real-life examples that drove results for other companies from different industry sectors, check out highly effective presentation examples by our clients .
Alternatively, if you want to see the best presentation examples that you can replicate to create your own, here are our dedicated guides:
- 10 Perfect Presentation Examples That Win Over Anyone
- 9 Unique Sales Deck Examples that Outsell the Rest
- 10 Top Pitch Deck Examples to Inspire Your Fundraising Efforts
- Top Product Presentation Examples That Wow Everyone
- Marketing Deck: What It Is & How to Make It Win (Examples)
- 6 Elevator Pitch Examples for Any Scenario (Ready for Use)
Where can I find good presentation templates?
If you’re looking for snazzy presentation templates, Storydoc should be your go-to place. We offer a fantastic selection of visually stunning designs to make your digital presentation pop.
All components have been designed with best practices in mind and optimized for engagement. Thanks to the built-in analytics panel, you can also check how your presentations perform in real-time.
Click on any of these categories to see the best presentation templates for your specific use case:
- One-pager templates
- Sales deck templates
- Pitch deck templates
- Business proposal deck templates
- Marketing decks templates
- Case studies templates
- Report templates
- White paper templates
What are common types of business presentations?
The most common types of business presentations are:
- Sales decks
- Pitch decks
- Business proposal decks
- Marketing decks
- Case studies
Is a presentation the same as a slideshow?
Technically, a slideshow is a type of presentation, but not all presentations are slideshows.
A presentation can take many different forms, from a speech to a product demonstration, and can use various tools, including slideshows, to deliver the message. So while a slideshow is certainly a popular choice for presentations, it's not the only option out there.
What is death by PowerPoint?
Death by PowerPoint is the phenomenon of boring, uninspired, and ineffective presentations that use an overabundance of bullet points, text-heavy slides, and monotonous delivery. It's a surefire way to put your audience to sleep and leave them counting down the minutes until your presentation is over.
To avoid death by PowerPoint, aim to create presentations that are visually engaging, incorporate storytelling, and use multimedia elements like images, videos, and interactive features. Remember, a presentation should be a tool to enhance your message, not a crutch to lean on.
What are common types of presentation delivery formats?
There are 5 popular types of presentation delivery formats to choose from:
- Powerpoint: A classic choice, PowerPoint offers a range of design and animation options to create static slide-based presentations.
- Google Slides : As a cloud-based tool, Google Slides makes it easy to collaborate with others in real-time. It's an excellent option for static team presentations and remote work situations.
- Keynote : Exclusive to Apple devices, Keynote is known for its sleek and elegant design options. It's an ideal choice for visually appealing presentations on Mac or iOS devices.
- PDF: For a simple, static, and easily shareable format, PDF presentations are a reliable option. They ensure consistent formatting across different devices and platforms.
- Storydoc : Taking presentations to the next level, Storydoc provides immersive and interactive templates that are sure to captivate your audience and leave a lasting impression.
What are common types of presentation speech formats?
There are 4 common types of presentation delivery formats:
- Memorized: In a memorized delivery, the presenter memorizes the entire presentation word-for-word and delivers it without notes. This format can be effective for short presentations or speeches but can be challenging to execute for longer presentations.
- Manuscript: In a manuscript delivery, the presenter reads from a written script or teleprompter. This format is great for delivering complex or technical information but can come across as less engaging.
- Impromptu: In an impromptu delivery, the presenter delivers a presentation without prior preparation or planning. This format is often used in situations like interviews or meetings and requires quick thinking and adaptability.
- Extemporaneous: In an extemporaneous delivery, the presenter delivers a presentation using notes or an outline, but not a fully scripted presentation. This format allows for flexibility and engagement with the audience while still maintaining structure.
Why is a presentation important for my business?
Here are the main reasons why presentations are essential for your business:
- Be the expert: Presentations provide a platform to showcase your expertise and share your unique perspectives with your audience, establishing you as a thought leader in your industry.
- Build connections: Presentations provide an opportunity to connect with your audience, building relationships that can lead to future business opportunities.
- Leave a lasting impression: An engaging and memorable presentation can leave a lasting impact on your audience, increasing brand awareness and improving message retention.
- Achieve your goals: Presentations can be used to achieve business goals, from generating leads to securing funding or closing deals.
How to measure the effectiveness of a presentation?
Measuring the effectiveness of a presentation is crucial to ensure it hits the mark with your audience and achieves its goals. Here are some ways to measure the effectiveness of a presentation:
Ask for feedback: Don't be afraid to ask your audience for feedback after the presentation, either through surveys or live feedback. This feedback can provide valuable insights into what worked well and what could be improved, helping you refine your approach for future presentations.
Monitor engagement: Keep a pulse on engagement metrics such as views, shares, or the average reading time if the presentation is delivered online. These metrics can give you a sense of the level of interest generated by the presentation and which parts resonated with your audience. Our own presentation maker comes with built-in analytics tracking and reporting .
Track business outcomes: If your presentation is designed to drive business results, track metrics such as lead generation, sales, or conversion rates to assess its effectiveness in achieving these goals.
Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.
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How to Structure your Presentation, with Examples
August 3, 2018 - Dom Barnard
For many people the thought of delivering a presentation is a daunting task and brings about a great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, youâll appear much more confident and relaxed.
Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.
Why is structuring a presentation so important?
If youâve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isnât because the speaker was the most knowledgeable or motivating person in the world. Instead, itâs because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.
Research has supported this, with studies showing that audiences retain structured information 40% more accurately than unstructured information.
In fact, not only is structuring a presentation important for the benefit of the audienceâs understanding, itâs also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.
What will affect your presentation structure?
Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:
- Whether you need to deliver any demonstrations
- How knowledgeable the audience already is on the given subject
- How much interaction you want from the audience
- Any time constraints there are for your talk
- What setting you are in
- Your ability to use any kinds of visual assistance
Before choosing the presentation’s structure answer these questions first:
- What is your presentation’s aim?
- Who are the audience?
- What are the main points your audience should remember afterwards?
When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.
![presentation meaning in product Good presentation structure is important for a presentation](https://vs-static.virtualspeech.com/img/blog/presentation_skills_large_audience.jpg)
What is the typical presentation structure?
This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.
1. Greet the audience and introduce yourself
Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.
Read our tips on How to Start a Presentation Effectively
2. Introduction
In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:
- Introduce your general topic
- Explain your topic area
- State the issues/challenges in this area you will be exploring
- State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that⊔ or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
- Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
- Show a preview of the organisation of your presentation
In this section also explain:
- The length of the talk.
- Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
- If it applies, inform the audience whether to take notes or whether you will be providing handouts.
The way you structure your introduction can depend on the amount of time you have been given to present: a sales pitch may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.
Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.
3. The main body of your talk
The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.
- Main points should be addressed one by one with supporting evidence and examples.
- Before moving on to the next point you should provide a mini-summary.
- Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
- Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.
When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.
4. Conclusion
In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.
Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.
Follow these steps:
- Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk⊔
- Restate the topic and purpose of your presentation – “In this speech I wanted to compare⊔
- Summarise the main points, including their implications and conclusions
- Indicate what is next/a call to action/a thought-provoking takeaway
- Move on to the last section
5. Thank the audience and invite questions
Conclude your talk by thanking the audience for their time and invite them to ask any questions they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.
Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.
![presentation meaning in product Questions being asked after a presentation](https://vs-static.virtualspeech.com/img/blog/answering_questions_hands_raised.jpg)
Other common presentation structures
The above was a description of a basic presentation, here are some more specific presentation layouts:
Demonstration
Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.
- Explain why the product is valuable.
- Describe why the product is necessary.
- Explain what problems it can solve for the audience.
- Demonstrate the product to support what you’ve been saying.
- Make suggestions of other things it can do to make the audience curious.
Problem-solution
This structure is particularly useful in persuading the audience.
- Briefly frame the issue.
- Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
- Provide the solution and explain why this would also help the audience.
- Call to action – something you want the audience to do which is straightforward and pertinent to the solution.
Storytelling
As well as incorporating stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.
Storytelling for Business Success webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.
Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.
- Great storytelling: Examples from Alibaba Founder, Jack Ma
Remaining method
The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.
- Go into the issue in detail showing why it’s such a problem – use logos and pathos.
- Rebut your opponents’ solutions – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
- After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.
Transitions
When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done using speech transitions which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.
Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:
Moving from the introduction to the first point
Signify to the audience that you will now begin discussing the first main point:
- Now that you’re aware of the overview, let’s begin with…
- First, let’s begin with…
- I will first cover…
- My first point covers…
- To get started, let’s look at…
Shifting between similar points
Move from one point to a similar one:
- In the same way…
- Likewise…
- Equally…
- This is similar to…
- Similarly…
Internal summaries
Internal summarising consists of summarising before moving on to the next point. You must inform the audience:
- What part of the presentation you covered – “In the first part of this speech we’ve covered…”
- What the key points were – “Precisely how…”
- How this links in with the overall presentation – “So that’s the context…”
- What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”
Physical movement
You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.
A common technique for incorporating movement into your presentation is to:
- Start your introduction by standing in the centre of the stage.
- For your first point you stand on the left side of the stage.
- You discuss your second point from the centre again.
- You stand on the right side of the stage for your third point.
- The conclusion occurs in the centre.
Key slides for your presentation
Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:
- An intro slide outlining your ideas
- A summary slide with core points to remember
- High quality image slides to supplement what you are saying
There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:
- Don’t over fill them – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
- A picture says a thousand words – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
- Make them readable – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
- Don’t rush through slides – give the audience enough time to digest each slide.
Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a 10-20-30 rule :
- There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
- The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
- The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.
Here are some additional resources for slide design:
- 7 design tips for effective, beautiful PowerPoint presentations
- 11 design tips for beautiful presentations
- 10 tips on how to make slides that communicate your idea
Group Presentations
Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices. Clean transitioning between speakers is very important in producing a presentation that flows well. One way of doing this consists of:
- Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
- Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
- Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
- The next speaker should acknowledge this with a quick: “Thank you Joe.”
From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.
Example of great presentation structure and delivery
Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.
How Google Works – by Eric Schmidt
This presentation by ex-Google CEO Eric Schmidt demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.
Start with why – by Simon Sinek
Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, itâs not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.
The Wisdom of a Third Grade Dropout – by Rick Rigsby
Hereâs an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rickâs presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.
However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.
As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.
By preparing a solid structure, and practising your talk beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.
It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.
Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.
The 8 Types of Presentation Styles: Which Category Do You Fall Into?
![presentation meaning in product Meg Prater (she/her)](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/meg-byline-compressor.png?width=48&height=48&name=meg-byline-compressor.png)
Updated: December 16, 2020
Published: September 24, 2018
Types of Presentations
- Visual Style
- Freeform Style
- Instructor Style
- Coach Style
- Storytelling Style
- Connector Style
- Lessig Style
- Takahashi Style
Everyone on the internet has an opinion on how to give the âperfectâ presentation.
![presentation meaning in product types-of-presentation-styles](https://blog.hubspot.com/hs-fs/hubfs/types-of-presentation-styles.webp?width=595&height=400&name=types-of-presentation-styles.webp)
One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And donât even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.
But what if there wasnât just one ârightâ way to give a presentation? What if there were several? Below, Iâve outlined eight types of presentation styles. Theyâre used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.
Check out each one and decide which will be most effective for you.
![presentation meaning in product â Free Download: 10 PowerPoint Presentation Templates [Access Now]](https://no-cache.hubspot.com/cta/default/53/2d0b5298-2daa-4812-b2d4-fa65cd354a8e.png)
Types of Presentation Styles
1. visual style.
What it is: If youâre a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.
When to use it: This style is helpful when speaking to a large audience with broad interests. Itâs also great for when you need to throw together slides quickly.
Visual style presenter: Steve Jobs
2. Freeform Style
What it is: This impromptu style of presenting doesnât require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.
When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. Youâll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.
Freeform style presenter: Sir Ken Robinson
3. Instructor Style
What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.
When to use it: If youâre not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and youâre not familiar with the finer points), try instructor-style presenting.
Instructor style presenter: Al Gore
4. Coach Style
What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.
When to use it: Use this presentation style when youâre speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.
Coach style presenter: Linda Edgecombe
5. Storytelling Style
What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TEDâs Commandments never let you down: Let your emotions out and tell your story in an honest way.
When to use it: Avoid this style if youâre in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.
Storytelling style presenter: Jill Bolte Taylor
6. Connector Style
What it is: In this style, presenters connect with their audience by showing how theyâre similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what theyâre saying.
When to use it: Use this style of presenting early in the sales process as youâre learning about your prospectâs pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how youâre doing in real time, and is more of a dialogue than a one-sided presentation
Connector style presenter: Connie Dieken
7. Lessig Style
What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, itâs typically synchronized with the presenterâs spoken words.
When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.
Lessig style presenter: Lawrence Lessig
8. Takahashi Style
What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.
When to use it: If you find yourself in Takahashiâs shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.
Takahashi style presenter: Masayoshi Takahashi
Slides from one of Takahashiâs presentations:
Whether youâre speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, youâll capture attention, engage listeners, and effectively share your message. You can even ask an AI presentation maker tool to create presentations for you in your preferred style
![presentation meaning in product Blog - Beautiful PowerPoint Presentation Template [List-Based]](https://no-cache.hubspot.com/cta/default/53/013286c0-2cc2-45f8-a6db-c71dad0835b8.png)
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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]
How To Make a Good Presentation [A Complete Guide]
Written by: Krystle Wong Jul 20, 2023
![presentation meaning in product How to make a good presentation](https://venngage-wordpress.s3.amazonaws.com/uploads/2023/07/How_To_Make_a_Good_Presentation_Blog_Header.png)
A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding â your secret weapon lies within the realm of creating an effective presentation .
Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.
In this article, Iâll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!
These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters.
No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.
Click to jump ahead:
What are the 10 qualities of a good presentation?
Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.
When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content â it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:
1. Clear structure
No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.
Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Hereâs a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion:
![presentation meaning in product presentation meaning in product](https://venngage-wordpress.s3.amazonaws.com/uploads/2023/07/image-62-767x1024.png)
2. Engaging opening
Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!
The opening moments of your presentation hold immense power â check out these 15 ways to start a presentation to set the stage and captivate your audience.
3. Relevant content
Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.
4. Effective visual aids
Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just thatâaiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.
With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.
![presentation meaning in product presentation meaning in product](https://venngage-wordpress.s3.amazonaws.com/uploads/2023/07/image-63-814x1024.png)
5. Clear and concise communication
Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message.
6. Engaging delivery
Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!
7. Interaction and audience engagement
Turn your presentation into an interactive experience â encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.
Transform your slides into an interactive presentation with Venngageâs dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.
![presentation meaning in product presentation meaning in product](https://venngage-wordpress.s3.amazonaws.com/uploads/2023/07/image-64-648x1024.png)
8. Effective storytelling
Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.
A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.
9. Well-timed pacing
Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.
10. Strong conclusion
Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.
In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations .
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Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software .
Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.
1. Understand the audience and their needs
Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!
2. Conduct thorough research on the topic
Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials â dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.
3. Organize the content with a clear structure
No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.
Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.
Donât want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that wonât go wrong.
![presentation meaning in product presentation meaning in product](https://venngage-wordpress.s3.amazonaws.com/uploads/2023/07/image-65-646x1024.png)
4. Develop visually appealing and supportive visual aids
Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.
Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Hereâs a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.
5. Practice, practice and practice
Practice makes perfect â rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.
6. Seek feedback and make necessary adjustments
Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.
With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.
![presentation meaning in product Venngage Real Time Collaboration](https://venngage-wordpress.s3.amazonaws.com/uploads/2023/07/image-66.png)
7. Prepare for potential technical or logistical issues
Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.
8. Fine-tune and polish your presentation
As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths â you’re on the brink of delivering a successful presentation!
In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively .
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Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!
From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.
1. Confidence and positive body language
Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence.
2. Eye contact with the audience
Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.
3. Effective use of hand gestures and movement
A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!
4. Utilize storytelling techniques
Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.
![presentation meaning in product presentation meaning in product](https://venngage-wordpress.s3.amazonaws.com/uploads/2023/07/image-67-814x1024.png)
5. Incorporate multimedia elements
Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is moreâdon’t overwhelm them with information overload.
Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.
6. Utilize humor strategically
Laughter is the best medicineâand a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.
7. Practice active listening and respond to feedback
Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.
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8. Apply the 10-20-30 rule
Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!
9. Implement the 5-5-5 rule
Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.
Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngageâs gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.
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1. How to start a presentation?
To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.
2. How to end a presentation?
For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.
3. How to make a presentation interactive?
To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.
In need of inspiration for your next presentation? Iâve got your back! Pick from these 120+ presentation ideas, topics and examples to get started.
Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs.
Here’s how to make a presentation in just 5 simple steps with the help of Venngage:
Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account.
Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).
Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.
Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations.
Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!
By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!
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![presentation meaning in product Cambridge Dictionary](https://dictionary.cambridge.org/external/images/logo-lrg-small.png?version=6.0.11)
- Cambridge Dictionary +Plus
Meaning of presentation in English
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presentation noun ( EVENT )
- talk She will give a talk on keeping kids safe on the internet.
- lecture The lecture is entitled "War and the Modern American Presidency".
- presentation We were given a presentation of progress made to date.
- speech You might have to make a speech when you accept the award.
- address He took the oath of office then delivered his inaugural address.
- oration It was to become one of the most famous orations in American history.
- The presentation was a collaborative effort by all the children in the class .
- The charity invited the press to a presentation of its plans for the future .
- The magazine asked its readers to send in their comments about the new style of presentation.
- Jenny's retiring and I think there's going to be a small presentation this afternoon .
- Graduates must be in full academic dress at the presentation of certificates .
- call for papers
- extemporize
- maiden speech
- talk at someone
You can also find related words, phrases, and synonyms in the topics:
presentation noun ( APPEARANCE )
- adverse conditions
- good/bad karma idiom
- have it in you idiom
- unaffiliated
- undercurrent
presentation | American Dictionary
Presentation | business english, examples of presentation, collocations with presentation, presentation.
These are words often used in combination with presentation .
Click on a collocation to see more examples of it.
Translations of presentation
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Word of the Day
If you are on hold when using the phone, you are waiting to speak to someone.
![presentation meaning in product Searching out and tracking down: talking about finding or discovering things](https://dictionary.cambridge.org/rss/images/searching.jpg)
Searching out and tracking down: talking about finding or discovering things
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- presentation (EVENT)
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presentation
Definition of presentation
- fairing [ British ]
- freebee
- largess
Examples of presentation in a Sentence
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'presentation.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Word History
15th century, in the meaning defined at sense 1a
Phrases Containing presentation
- breech presentation
Dictionary Entries Near presentation
present arms
presentation copy
Cite this Entry
“Presentation.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/presentation. Accessed 18 May. 2024.
Kids Definition
Kids definition of presentation, medical definition, medical definition of presentation, more from merriam-webster on presentation.
Nglish: Translation of presentation for Spanish Speakers
Britannica English: Translation of presentation for Arabic Speakers
Britannica.com: Encyclopedia article about presentation
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Legal requirements for placing a veterinary medicine on the market
Placing a veterinary medicine on the market, including non-medicinal products, medicinal words and phrases, how to obtain advice, report non-compliance.
Legislation
The Veterinary Medicines Regulations 2013 (legislation.gov.uk) (VMR), as amended, set out the UK controls on veterinary medicines, including their manufacture, advertising, marketing, supply and administration.
It is the responsibility of anyone engaged in these activities to comply with the VMR.
The VMR is available on Legislation.gov.uk .
Requirement for a Marketing Authorisation (MA)
The VMR require that any person who places a veterinary medicine on the market does so in accordance with an MA .
It is an offence to place a veterinary medicine on the market unless that product has been granted an MA.
Definition of Veterinary Medicine
A Veterinary Medicine is legally defined as:
- any substance or combination of substances presented as having properties for treating or preventing disease in animals
- any substance or combination of substances that may be used in, or administered to, animals with a view either to restoring, correcting or modifying physiological functions by exerting a pharmacological, immunological or metabolic action, or to making a medical diagnosis
- any substance or combination of substances that may be used for the purpose of euthanising an animal
This means that a product may be a veterinary medicine if it is:
- medicinal by presentation; in that product information, such as  product labels or marketing material, gives the averagely well-informed person the impression that the product treats or prevents disease
- medicinal by function; in that it contains a substance that would have a medicinal effect
Medicinal by presentation
A product is medicinal by presentation if its appearance gives the averagely well informed person the impression that the product treats or prevents disease, or they gain that impression.
Principally, if a person placing a product on the market, or the manufacturer, or a connected third party, expressly indicates or recommends the product for treating or preventing disease, this would render the product as medicinal by presentation. This includes product labels, leaflets, websites and social media advertisements or oral recommendations, and any other forms of literature relating to the product issued before, during or after the sale.
UK case law has established that:
- the concept of presentation of a product must be broadly understood
- the presentation will be that of the manufacturer but is not limited to the terms or manner in which the manufacturer chooses to package, describe or classify the product
- when considering whether a product is medicinal by presentation, regard should be given to the warnings, express indications and recommendations on the packaging but they are not conclusive of the position
- the external form of the product may be relevant to establishing the manufacturerâs intention but may also be material to the impression gained by the averagely well informed person
- the method of administration is an aspect of the presentation
- if a product is not only used externally but is used internally this may be relevant to its presentation and function
A product which is medicinal by presentation must have a MA granted by the SoS before it can be placed on the market unless it is covered by Schedule 6 to the VMR Exemptions for small pet animals .
Medicinal words and phrases
If a product claims it will treat, prevent or control a disease it is medicinal by presentation. Certain words are considered medicinal as theyâre normally associated with authorised medicines. The whole presentation of the product, including the packaging, will determine whether the words used make the product appear medicinal.
For guidance on marketing non-medicinal products: Digital media checklist ( PDF , 74.8 KB , 1 page )
Diseases and adverse conditions
If a product label refers, explicitly or implicitly, to the treatment or prevention of a disease or adverse condition, or to improving the state of health of the animal treated, it is making a medicinal claim.
References to the nutritional maintenance of a healthy animal, healthy digestive system or healthy respiratory system would not normally be regarded as medicinal claims.
Complying with legal requirements - medicinal by presentation: issues of difficulty
The following is guidance on particular points of difficulty and is not a definitive account of legal requirements.
Marketing and other promotional material
Claims made by a third party, such as magazine reviews or articles published by independent analysts, will be regarded as those of the company marketing the product where evidence confirms that the third party has a connection to the marketing company via solicitation, endorsement, sponsorship or funding.
Disclaimers
Disclaimers, for example on packaging or other marketing material, are not sufficient to prevent a product from being considered medicinal by presentation.
Reference to studies
References in marketing material to studies may cause a product to be considered medicinal if the study indicates that the product, or one of its ingredients, may have a medicinal effect or purpose.
Customer testimonials
If customer testimonials are used in connection with the marketing of a product and report results containing medicinal claims, the claims will be regarded as those of the company marketing the product.
Websites and social media
Websites and social media sites, including any chat room or forum, are considered in the same way as any other form of advertising and should not make medicinal claims for products that do not hold an MA.
UK based websites advertising a non-UK authorised veterinary medicine, intended for sale and administration outside the UK, must clearly indicate that the products will not be sold to UK customers.
For guidance on what internet marketing material to check see the Medicinal words and phrases ( PDF , 103 KB , 5 pages )
False and misleading claims
The VMR do not cover any claim made for an unauthorised veterinary medicine that is thought to be misleading or false but does not imply a medicinal effect.
False or misleading advertising claims about a product that is not a veterinary medicine are dealt with by local Trading Standards Officers.
Product form
The form in which a product is presented and the instructions for administration will be considered when deciding if a product is medicinal by presentation. For example, a vitamin supplement administered by injection may be considered to be medicinal by the nature of its presentation.
Packaging presentation
The appearance and design of packaging and its similarity to that of authorised medicines will be considered when deciding if a product is medicinal by presentation.
Medicinal by function
A product is medicinal by function if it is used or administered to animals with a view to restoring, correcting or modifying physiological functions by exerting a pharmacological, immunological or metabolic action or making a medical diagnosis. Risk to health is a factor that must be taken into account when classifying a product as medicinal by function.
A product which is medicinal by function must have an MA granted by the SoS before it can be placed on the market. This requirement does not apply to products marketed under Schedule 6 to the VMR.
Specific topics
Feeding stuffs intended for particular nutritional purposes.
The Animal Feed (England) Regulations are enforced by local Trading Standards Officers.
Your local office (contact your local council for details) will be able to provide individual advice on these Regulations.
The Animal Feed (England) Regulations apply in England only, separate but parallel legislation is in force in Scotland, Wales and Northern Ireland.
Nutraceuticals
A nutraceutical product is a food or naturally occurring food supplement marketed as having a beneficial effect on health and is treated like any other product. They require an MA if medicinal claims are made or if they contain certain ingredients that exert a pharmacological effect on the target animal.
Biocides, insecticides and repellents
The following require an MA:
- a veterinary product administered to an animal, which contains a substance that kill insects or external parasites, such as pyrethrins, pyrethroids or organophosphate compounds, as they are medicinal by function
- a veterinary product claiming to have, or which has, the function of, control of internal parasites
- a veterinary product administered to an animal, claiming to treat or prevent a disease caused by a viral, bacterial or fungal infection
The following do not require an MA:
- a product containing a repellent, such as diethyltoluamide or ethylhexanediol, provided they claim only to repel external insects
- a product applied only to housing or bedding
- a topical disinfectant applied to intact skin provided they do not claim to treat or prevent disease
The marketing of these products are covered by legislation on biocides. For further information refer to the Chemicals Regulation Directorate , email [email protected] or [email protected] .
A shampoo for animals will be considered medicinal if it contains an insecticide or an ingredient which has a pharmacological effect or is presented as an insecticidal shampoo. Reference to skin conditions such as seborrhoea and dermatitis are medicinal and should not be made in connection with an unauthorised shampoo.
Cosmetic products
Cosmetic products for animals are subject to the general definition of veterinary medicines. Products that do not make specific medicinal claims and are used for cosmetic purposes only, such as colouring shampoos and hoof oils, are not considered to be veterinary medicines as long as they do not contain any pharmacologically active ingredients.
Teat and udder products
A product applied internally to teats and udders for the prevention of mastitis is considered to be a veterinary medicine.
A product applied topically to disinfect teats and udders and for which no medicinal claims are made, does not require an MA. These are regarded as biocidal products and dealt with by the Health and Safety Executive (HSE) under the Biocidal Products Regulations.
Disinfectants
A product labelled as a disinfectant which does not claim to treat or prevent disease does not require an MA. However, disinfectants may be regarded as biocidal products and can be dealt with by the HSE under the Biocidal Products Regulations.
Herbal products
Herbal products are treated like any other products. They require an MA if they are medicinal by presentation or function. For example, a product containing pyrethrum, pyrethrins or alkaloids, such as digoxin from Digitalis sp., would be considered medicinal by function.
Homeopathic remedies
A new homeopathic veterinary remedy placed on the market must either be registered under the homeopathic registration scheme  or have a full MA. A homeopathic product on the market prior to 1 January 1994 may remain on the market provided no medicinal claims are made.
Diagnostic tools (testing kits)
Any substance, or combination of substances administered to animals with a view to making a medical diagnosis is a veterinary medicine and therefore requires an MA.
The withdrawal of fluid or tissue for diagnostic purposes and laboratory diagnostic tests are not considered medicinal.
Manufactured colostrum, including that from cows that have been treated to ensure the colostrum will contain particular antibodies, require an MA.
A colostrum or colostrum based product containing pure colostrum, provided that no reference is made to disease, immunoglobulin, antibodies, IgA, IgG or immunity, does not require an MA.
Products excluded from the scope of the Regulations
The VMR do not apply to:
- a veterinary medicinal product based on radio-active isotopes
a product intended for administration in the course of a procedure licensed under the Animals (Scientific Procedures) Act 1986, except that, if the animals are to be put into the human food chain, the only products that may be administered to the animals are:
- authorised veterinary medicinal products administered in accordance with their marketing authorisation; or
- products administered in accordance with an animal test certificate granted under VMR paragraph 9 of Schedule 4.
Obtaining advice
If you are in any doubt as to whether a specific product requires an MA you will be able to obtain confirmation from the VMD through a formal process. There is a fee for this procedure, the details can be found on the Fees applied to veterinary medicine authorisation applications in GB .
It is not mandatory to seek formal confirmation of a productâs status before it is placed on the UK market. However, should a product be placed on the market without an MA and it is deemed to be a veterinary medicine, enforcement action will be taken which could result in the product being seized without compensation.
How to apply
Each Advice application form  (ODT, 46.1KB) should be signed by the applicant or in the case of a corporate body by a proper officer and be accompanied by the supporting information referred to in the application form. Applications should be emailed to: [email protected] Â
All relevant information submitted in support of such applications is treated as commercially confidential.
Each application will be acknowledged and validated to check that all necessary information has been supplied within 14 calendar days of receipt.
The application will be considered by us once it has passed validation. You will be informed within 30 calendar days whether an MA is required, or you will be asked to provide further information. You will receive written confirmation of this.
This decision is only valid based on the documentation submitted as part of the application. Small changes to any of the information provided could invalidate the decision.
On receipt of a valid application, the VMD will send an invoice to the applicant for each product listed in the application.
The fee is ÂŁ885.
Reporting non-compliance
Use our online reporting forms to:
- report any suspected breach of the VMR
- Report an animal product that is marketed as a medicine
The VMDâs Enforcement Section coordinates reports of suspected breaches of the VMR. The information and intelligence we receive is analysed and may be shared with our enforcement partners with the aim of protecting public health, animal health and the environment, and to promote animal welfare by assuring the safety, quality and efficacy of veterinary medicines.
Anonymous reporting
You can submit an anonymous report to us through:
- the online reporting form and selecting the anonymous option
- our telephone Hotline on 01932 338 338
Please be aware that if you use this option and there is not enough information in your report, we may be limited on the action we can take regarding your concern.
We do not disclose where reports originate.
Other Legislation
If a product does not fall within the definition of a veterinary medicine care should be taken to ensure that it meets the requirements of any legislation which might be relevant, such as:
- The Food and Environment Protection Act as amended
- The Control of Pesticides Regulations as amended
- The Biocidal Products Regulations as amended
- The Animal Feed (England) Regulations as amended
Contact and further guidance
For further information regarding any of the above topics contact the Enforcement Section, [email protected] Â
For information relating to authorised veterinary products see the Product Information Database  or email your enquiry to [email protected] .
For information on authorisation routes and how to apply for a marketing authorisation refer to the guidance; Marketing authorisations for veterinary medicines .
For information on advertising; Advertise veterinary medicines legally .
For information on the retail of veterinary medicine; Retail of veterinary medicines .
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OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT
![presentation meaning in product](https://techcrunch.com/wp-content/uploads/2024/05/mira-gpt4o.jpg?w=1024)
OpenAI announced a new flagship generative AI model on Monday that they call GPT-4o â the “o” stands for “omni,” referring to the model’s ability to handle text, speech, and video. GPT-4o is set to roll out “iteratively” across the company’s developer and consumer-facing products over the next few weeks.
OpenAI CTO Mira Murati said that GPT-4o provides “GPT-4-level” intelligence but improves on GPT-4’s capabilities across multiple modalities and media.
“GPT-4o reasons across voice, text and vision,” Murati said during a streamed presentation at OpenAI’s offices in San Francisco on Monday. “And this is incredibly important, because we’re looking at the future of interaction between ourselves and machines.”
GPT-4 Turbo , OpenAI’s previous “leading “most advanced” model, was trained on a combination of images and text and could analyze images and text to accomplish tasks like extracting text from images or even describing the content of those images. But GPT-4o adds speech to the mix.
What does this enable? A variety of things.
![presentation meaning in product](https://techcrunch.com/wp-content/uploads/2024/05/Screenshot_2024-05-13_at_1.28.44a_ÂŻPM-transformed-1.png)
GPT-4o greatly improves the experience in OpenAI’s AI-powered chatbot, ChatGPT . The platform has long offered a voice mode that transcribes the chatbot’s responses using a text-to-speech model, but GPT-4o supercharges this, allowing users to interact with ChatGPT more like an assistant.
For example, users can ask the GPT-4o-powered ChatGPT a question and interrupt ChatGPT while it’s answering. The model delivers “real-time” responsiveness, OpenAI says, and can even pick up on nuances in a user’s voice, in response generating voices in “a range of different emotive styles” (including singing).
GPT-4o also upgrades ChatGPT’s vision capabilities. Given a photo — or a desktop screen — ChatGPT can now quickly answer related questions, from topics ranging from “What’s going on in this software code?” to “What brand of shirt is this person wearing?”
![presentation meaning in product](https://techcrunch.com/wp-content/uploads/2024/05/desktop.jpg?w=680)
These features will evolve further in the future, Murati says. While today GPT-4o can look at a picture of a menu in a different language and translate it, in the future, the model could allow ChatGPT to, for instance, “watch” a live sports game and explain the rules to you.
“We know that these models are getting more and more complex, but we want the experience of interaction to actually become more natural, easy, and for you not to focus on the UI at all, but just focus on the collaboration with ChatGPT,” Murati said. “For the past couple of years, we’ve been very focused on improving the intelligence of these models ⊠But this is the first time that we are really making a huge step forward when it comes to the ease of use.”
GPT-4o is more multilingual as well, OpenAI claims, with enhanced performance in around 50 languages. And in OpenAI’s API and Microsoft’s Azure OpenAI Service , GPT-4o is twice as fast as, half the price of and has higher rate limits than GPT-4 Turbo, the company says.
At present, voice isn’t a part of the GPT-4o API for all customers. OpenAI, citing the risk of misuse, says that it plans to first launch support for GPT-4o’s new audio capabilities to “a small group of trusted partners” in the coming weeks.
GPT-4o is available in the free tier of ChatGPT starting today and to subscribers to OpenAI’s premium ChatGPT Plus and Team plans with “5x higher” message limits. (OpenAI notes that ChatGPT will automatically switch to GPT-3.5 , an older and less capable model, when users hit the rate limit.) The improved ChatGPT voice experience underpinned by GPT-4o will arrive in alpha for Plus users in the next month or so, alongside enterprise-focused options .
In related news, OpenAI announced that it’s releasing a refreshed ChatGPT UI on the web with a new, “more conversational” home screen and message layout, and a desktop version of ChatGPT for macOS that lets users ask questions via a keyboard shortcut or take and discuss screenshots. ChatGPT Plus users will get access to the app first, starting today, and a Windows version will arrive later in the year.
Elsewhere, the GPT Store , OpenAI’s library of and creation tools for third-party chatbots built on its AI models, is now available to users of ChatGPT’s free tier. And free users can take advantage of ChatGPT features that were formerly paywalled, like a memory capability that allows ChatGPT to “remember” preferences for future interactions, upload files and photos, and search the web for answers to timely questions.
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Adobe comes after indie game emulator Delta for copying its logo
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Featured Article
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6 misleading food label terms and what they really mean
How to understand claims like âno cholesterolâ and âgluten freeâ on products
Consumer Reports has no financial relationship with any advertisers on this site.
When it comes to filling your grocery cart with the healthiest foods, careful label reading is critical. Yet even the savviest shoppers can be confused by some of the claims found on the front of food packages. And that is intentional. âIf the marketing is done well, it slips through the radar of critical thinking,â says Marion Nestle, professor of nutrition and food studies at New York University. âItâs designed to make you think emotionally, and before you know it, youâve picked up a box of junk masquerading as health food.â
Some of the terms on the front of food packages arenât regulated by the Food and Drug Administration, which oversees nutrition and health labels and claims . âManufacturers use colorful images, product names and claims that give the food a âhealth halo,ââ says Amy Keating, a Consumer Reports nutritionist. âIn some cases, the claims are factually true but still can be quite misleading.â Here are some claims experts say to ignore:
No cholesterol
Cholesterol is found only in animal products. Seeing âno cholesterolâ on a plant-based food (like peanut butter or vegetable oil, which would never contain cholesterol) is stating the obvious, but itâs there to make you think itâs healthier than a similar product that doesnât proclaim it.
Made with real vegetables or fruit
The ingredients listed below the Nutrition Facts panel are in order of weight, says Nestle. âThe first few are the only ones that really count, and if the ingredient is below the first five, thereâs probably not much of it in the product.â
For example, the packaging for Simply Layâs Veggie Poppables states they are âmade with real veggies,â but the only âvegetablesâ in them are spinach and tomato powders â listed 10th and 11th in the ingredients list. Welchâs Fruit Snacks correctly state that âfruit is our 1st ingredient,â but second and third in line are corn syrup and sugar, effectively negating any real benefits from the fruit.
Lightly sweet
This suggests that a product would have very little sugar, but thatâs not always the case. For example, a cup of Morning Summit cereal, labeled âlightly sweetened,â has 14 grams of added sugars. (The American Heart Association recommends no more than 36 grams of added sugar a day for men and 25 grams for women.) And âslightly sweetâ Gold Peak iced tea has 16 grams of added sugars in 12 ounces. The terms that the FDA has definitions for are âsugar freeâ (contains less than 0.5 grams sugars), âreduced sugarâ (contains at least 25 percent less sugar than a comparable product), and âno added sugarsâ (no sugar or sugar-containing ingredient is added to the food).
Ketogenic foods contain little or no carbs or added sugars, but that doesnât automatically make them healthy. âCereals, bars or cookies that say âketoâ on the package are often ultra-processed, a category of foods that are made with industrial ingredients,â says Nestle, such as isolated proteins and sugar alcohols. The latter donât have calories or raise blood sugar, but âthey are manufactured sweeteners, and questions have been raised about how safe they are,â she says.
Gluten free
Unless you have celiac disease or a gluten sensitivity, thereâs no health reason to avoid gluten. In fact, some gluten-free versions of breads, pasta and tortillas can be a less healthy choice. They may be lower in fiber than whole-grain products (Toufayan Bakeries Gluten Free Tortilla Wraps, for example, have zero grams of fiber) and can contain gums and other additives that push them into the ultra-processed food category.
Cured deli meats and hot dogs are preserved with synthetic nitrates and nitrites, which research has found may raise the risk of some cancers. But all âuncuredâ means is that the meat is preserved with celery seed powder or another natural source of nitrates and nitrites. âUncured meats arenât better for you,â Keating says, âbecause synthetic and natural nitrates and nitrites have the same effects on the body.â
Copyright 2024, Consumer Reports Inc.
Consumer Reports is an independent, nonprofit organization that works side by side with consumers to create a fairer, safer and healthier world. CR does not endorse products or services, and does not accept advertising. Read more at ConsumerReports.org .
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Nestle India shareholders vote against increase in royalty to Swiss parent
Shareholders in Nestle India have rejected a company proposal to increase royalty payments to its Swiss parent Nestle , the company said late on Friday.
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IMAGES
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COMMENTS
Step 8: Determine Follow-Up Questions and Provide Answers. At the end of your product presentation, prospects or investors are likely to have a handful of questions about your product. Typically prospective customers ask questions to know if the product is a right fit for their organization.
Product Presentation. For example, at AhaSlides, we have product presentations among our big team quite often. Let's imagine we're having another one real soon and we need to set a SMART goal. Here's Chloe, our Business Analyst đ©âđ» She wants to announce a recently developed feature to her colleagues.
But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience. For that you need visuals that show what words can't tell - show your product in action, how it works, or how it changes lives. 4. No clear call-to-action.
In a product presentation slide deck, use an infographic slide to list the pain points visually using icons or visual metaphors. Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
Product presentation is the process of bringing your product in front of your customers, whether it's a new product, or an existing product with new features. As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how ...
2. Start with a bang. You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience's attention.
Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments. To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective.
5) Unveil the solution. When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits. This is where your product moves from being a concept to a tangible solution in the minds of your audience.
A product presentation serves as a means of communication to showcase a product's noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement. The importance of product presentations cannot be overstated, as they play a vital role in the success of a product ...
Use minimal text set against powerful, relevant images that match the quality of your product. Maintain consistent use of colour throughout to reduce distractions and keep things uniform. Also, employ subtle animations and transitions to explain processes and help your information flow along naturally. 3. Build trust.
How to create a product presentation. Here are some steps you can use to create your own product presentation: 1. Plan your introduction. Determine how you want to introduce yourself. An introduction in a product presentation can be brief, as the presentation typically focuses more on the product being described.
5. Sales presentation. Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.
Having a great product is one thing, but helping consumers understand the product is another thing entirely. A product presentation can help, as it involves outlining a product's key features, benefits, and capabilities to potential customers or investors. The most critical part of a product presentation is explaining what the product is and ...
1. Structure your presentation. Guiding your prospects down a clear path is key to a successful sales presentation. You'll follow a logical structure, and listeners will understand how each element of your presentation relates to one another, rather than them having to piece together disjointed information on their own.
Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired ...
Use high-quality images: Using high-quality images is like adding a layer of delicious, rich frosting to your cake. It makes your presentation more visually interesting and helps support your key message. 3. Use consistent fonts: Using consistent fonts throughout your presentation can make it easier to read.
This clarifies the overall purpose of your talk and reinforces your reason for being there. Follow these steps: Signal that it's nearly the end of your presentation, for example, "As we wrap up/as we wind down the talkâŠ". Restate the topic and purpose of your presentation - "In this speech I wanted to compareâŠ". 5.
3. Instructor Style. What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.
Apply the 10-20-30 rule. Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it! 9. Implement the 5-5-5 rule. Simplicity is key.
A pitch deck is a brief presentation that gives potential investors or clients an overview of your business plan, products, services and growth traction. As an entrepreneur, you probably know this: your company or idea needs financing. Oftentimes, this financing will come from external sourcesâi.e. people who aren't friends or family.
PRESENTATION definition: 1. a talk giving information about something: 2. an occasion when prizes, qualifications, etc. areâŠ. Learn more.
Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images. You'll make presentations at various ...
presentation: [noun] the act of presenting. the act, power, or privilege especially of a patron of applying to the bishop or ordinary for instituting someone into a benefice.
OpenAi Chief Technology Officer Mira Murati introduced the company's product upgrades on stage and in a live-stream presentation on Monday. ... using text and "vision," meaning it can view ...
The whole presentation of the product, including the packaging, will determine whether the words used make the product appear medicinal. For guidance on marketing non-medicinal products: Digital ...
OpenAI announced a new flagship generative AI model on Monday that they call GPT-4o â the "o" stands for "omni," referring to the model's ability to handle text, speech, and video.
Yet even the savviest shoppers can be confused by some of the claims found on the front of food packages. And that is intentional. "If the marketing is done well, it slips through the radar of ...
As television executives prepare lavish stage presentations in New York this week to dazzle advertisers during the annual TV upfront sales season, a harsh economic reality looms offstage ...
The recently published CVE-2024-21427 Windows Kerberos Security Feature Bypass Vulnerability fixed the potential bypass of authentication policies configured in Active Directory. We strongly recommend that you deploy the latest security updates, including the most recent patch, to your servers and devices to help ensure you have the latest protections available.
/PRNewswire/ -- Rakuten Medical, Inc., a global biotechnology company developing and commercializing precision, cell-targeting photoimmunotherapy based on its...