job application letter for the post of marketing manager

Marketing Manager Cover Letter Examples and Templates for 2024

• Cover Letter Examples

How To Write a Marketing Manager Cover Letter

• Cover Letter Text Examples

A great marketing manager cover letter can make all the difference during the job hunt. To create a lasting impression on potential employers, feature accomplishments demonstrating your marketing expertise and leadership capabilities. Showcase your ability to execute high-impact campaigns in alignment with target audiences. This guide provides cover letter examples and expert tips to help you land your next big job opportunity.

Marketing Manager Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

To write a great marketing manager cover letter that stands out from the competition, use the same approach you would to any campaign or branding initiative. Start by identifying what content will resonate with your target audience. Research the company you’re interested in and carefully analyze the job description. By tailoring your document towards each opportunity, your application is sure to generate interviews on the open market. Below, we’ll provide additional guidance to help you craft each section of your marketing manager cover letter:

1. Contact information and salutation

List all essential contact information at the top of your marketing manager cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This is preferable to salutations such as “To Whom It May Concern,” as these types of greetings are largely considered outdated.

2. Introduction

Making a strong first impression on your marketing manager cover letter is essential for grabbing the attention of potential employers. The best way to accomplish this is by leading with a powerful introduction. Highlight your years of experience and key qualifications that match the organization’s needs. Anchor your paragraph with one of your most impressive marketing achievements to immediately show prospective employers that you have a proven track record of success.

In the example below, the candidate draws attention to a key marketing campaign they led for a major airline. The size of the company makes the increase in online sales conversions all the more impressive. Featuring tangible examples of your prior success will greatly enhance the impact of your marketing manager cover letter.

I’m reaching out to apply for the marketing manager position with Cadence Marketing Solutions that I found on LinkedIn. During my time with West Coast Airlines, I developed and implemented large-scale campaigns to enhance brand awareness, which increased online sales conversions by 25%. I can achieve similar success for your clients in this role.

3. Body paragraphs

Continue to describe your professional experience and accomplishments in the body paragraphs of your marketing manager cover letter. Start by mentioning something specific about the company’s reputation or culture and why this draws you to apply for the position. Feature a mix of marketing achievements that demonstrate your industry expertise and leadership skills, preferably backed by hard numbers and data.

For example, notice how this marketing manager prioritizes key aspects of their career. First, they effectively demonstrate how their expertise in brand messaging aligns with the organization’s needs. They proceed to paint a clear picture of their marketing background using KPIs and eye-catching monetary figures. Using this approach is a great way to add depth to your marketing manager cover letter.

Cadence Marketing Solutions’ reputation for revitalizing brand images draws me to apply for this opportunity. As a marketing professional, I pride myself on my ability to refine brand messaging in alignment with target audiences and long-term business goals. I can create value for your clients based on my career achievements:

• Led high-impact campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversaw the redesign of the landing page, and increased sales conversions by 20%
• Managed and built a 20-person marketing team, oversaw paid, social, and digital marketing initiatives, and achieved a 150% ROI on average for marketing campaigns
• Analyzed KPIs, market indicators, and industry trends to revamp brand messaging and identity with an emphasis on DEI

4. Marketing manager skills and qualifications

Featuring a long list of skills isn’t the right approach for a marketing manager cover letter, as most of this information should already be captured on your resume. Instead, you should use this opportunity to show hiring managers how you’ve utilized key skills from the job description in your career. Below, you’ll find a range of potential keywords to consider featuring on your marketing manager cover letter:

5. Closing section

End your marketing manager cover letter on a strong note with a call to action (CTA) that invites the hiring manager to bring you in for an interview. This displays a sense of confidence and your genuine interest in the opportunity. Be sure to thank the hiring manager for their time and consideration in the last sentence.

I look forward to speaking with you further about how my marketing experience within the craft beer industry can help accelerate your brand growth. You may contact me via phone or email at your convenience. Thank you for your time and consideration.

Best regards,

Aliya Jackson

Marketing Manager Cover Letter Tips

1. highlight your industry knowledge and marketing expertise.

To effectively market a product or drive brand awareness, you need to have a keen understanding of what approach will resonate with target audiences. As you build your marketing manager cover letter, highlight your deep industry knowledge using key achievements from your career. In the example below, the candidate emphasizes how their success within the craft beer space could be a strong asset to the company they’re targeting:

• Vanguard Brewing Company’s reputation as an innovator within the craft beer space draws me to apply for this opportunity. During my time with Redemption Brewing, I established partnerships with online craft beer retailers to integrate digital advertisements and promotions, which contributed to a $500,000 sales increase in 2023. I can achieve similar results for your organization based on my previous achievements:

2. Quantify your marketing achievements

The best way to demonstrate the impact of your marketing efforts is by incorporating KPIs, monetary figures, and hard data into your cover letter. That said, it’s important to be tactical to fully leverage these numbers to your advantage. In the example below, the applicant makes a point to highlight the size of the airline, which makes the 25% increase in online sales conversions all the more impressive:

• Led high-impact campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversaw the redesign of the landing page, and increased sales conversions by 25%

3. Feature your leadership capabilities

It’s important to highlight your leadership experience when applying for any type of manager position. In addition to your marketing expertise, employers also want to see you’re the ideal culture fit for their organization. In the example below, the candidate demonstrates their ability to collaborate effectively with clients, marketing teams, and cross-functional groups, a core aspect of being a successful marketing manager:

• Led the development and implementation of digital marketing strategies for enterprise client accounts, executed  Google Ad campaigns, and spearheaded rebranding initiatives
• Coordinated cross-functionally with web development teams to enhance customer web properties and drive SEO, resulting in 50% to 250% increases in page views
• Interfaced with C-level executives and client stakeholders to identify target demographics and define brand messaging across all marketing channels

Marketing Manager Text-Only Cover Letter Templates and Examples

Joseph Corbin Marketing Manager | [email protected] | (123) 456-7890 | Los Angeles, CA 12345 | LinkedIn

January 1, 2024

Celia Alvarez Senior Hiring Manager Cadence Marketing Solutions (987) 654-3210 [email protected]

Dear Ms. Alvarez:

I’m reaching out to apply for the marketing manager position with Cadence Marketing Solutions that I found on LinkedIn. At West Coast Airlines, I developed and implemented large-scale campaigns to enhance brand awareness, which contributed to a 25% increase in online sales conversions. I can achieve similar success for your clients in this role.

Cadence Marketing Solutions’ reputation for revitalizing brand images draws me to apply for this opportunity . As a marketing professional, I pride myself on my ability to refine brand messaging in alignment with target audiences and long-term business goals. I can create value for your clients based on my career achievements:

• Led high-impact campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversaw the redesign of landing page, and increased sales conversions by 25%
• Managed and built a 20-person marketing team, oversaw paid, social, and digital marketing initiatives, and achieved a 150% return on investment (ROI) on average for marketing campaigns
• Analyzed key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

I’d like to set up an interview to discuss how my expertise in brand messaging could be an asset to your team. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Joseph Corbin

Aliya Jackson Marketing Manager | [email protected] | (123) 456-7890 | Boston, MA 12345 | LinkedIn

Hector Santos Senior Hiring Manager Vanguard Brewing Company (987) 654-3210 [email protected]

Dear Mr. Santos:

I’m interested in applying for the marketing manager position with Vanguard Brewing Company. As you can see from my attached resume, I have over eight years of experience developing and implementing digital marketing strategies within the craft beer industry. I can provide valuable insights to help strengthen your digital presence and market share in this role.

Vanguard Brewing Company’s reputation as an innovator within the craft beer space is what draws me to apply for this opportunity. During my time with Redemption Brewing, I established partnerships with online craft beer retailers to integrate digital advertisements and promotions, which contributed to a $500,000 sales increase in 2023. I can achieve similar results for your organization based on my previous achievements:

• Defined overarching digital marketing strategy for a craft beer company with over 20 products, including paid search campaigns and social media initiatives
• Partnered with the digital marketing manager and advertising teams to establish brand identity and differentiate craft beer products in a crowded marketplace
• Increased engagement on Instagram by 50% and grew audience from 25,000 to 800,000 followers in two years

Allison Rosenberg Marketing Manager | [email protected] | (123) 456-7890 | San Diego, CA 12345 | LinkedIn

Hideo Araki Senior Hiring Manager Ramstead Marketing Inc. (987) 654-3210 [email protected]

Dear Mr. Araki:

I’m reaching out to apply for the marketing manager role with Ramstead Marketing Inc. During my time with Alliance SEO Solutions, I led high-impact digital and brand marketing campaigns for enterprise client accounts valued at up to $5 million. As the new marketing manager, I can achieve similar results for your clients.

Ramstead Marketing Inc’s reputation for its creative marketing solutions draws my interest in this opportunity. As a marketing manager with over 10 years of experience, I’ve built and managed dynamic teams to drive market penetration across untapped verticals. My leadership capabilities would be an asset to your company based on previous successes:

• Led the development and implementation of digital marketing strategies for enterprise client accounts, executed Google Ad campaigns, and spearheaded rebranding initiatives
• Coordinated cross-functionally with web development teams to enhance customer web properties and drive search engine optimization (SEO), resulting in 50% to 250% increases in page views

I would like to schedule an interview to provide more insights into how my leadership experience can help your marketing team excel. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Allison Rosenberg

Marketing Manager Cover Letter FAQs

Why should i submit a marketing manager cover letter -.

Although not every job application will require a cover letter, submitting one can increase your odds of landing the interview. This is an opportunity to make a strong introduction and express your genuine enthusiasm for the position. It also allows you to speak more directly about how your marketing skills can create value for the organization you’re applying to, differentiating you from the competition.

How do I make my marketing manager cover letter stand out? -

To make a lasting impression on the hiring manager, you need to highlight the nuances of your marketing experience. Avoid generic descriptions and mundane job responsibilities. Instead, showcase how your marketing strategies and campaigns have positively impacted brand awareness, digital presence, and growth.

How long should my cover letter be? -

It’s normally best to keep your cover letter brief, limited to no more than three or four paragraphs. This ensures that the reader focuses on your strongest marketing qualifications and achievements. Providing too much detail might overwhelm the hiring manager and send a message that you can’t market yourself effectively.

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Marketing Manager Cover Letter Samples & Examples That Worked in 2024

How to build a jaw-dropping marketing manager cover letter

Marketing managers wear many hats, serving as both client-facing representatives and employee-facing managers. This requires marketing managers to possess a wide range of skills that enable them to quickly adapt to various scenarios and a diverse range of clients.

In this guide, we teach you how to land your ideal job in marketing management with a well-written cover letter . Keep reading to learn the following five steps

• Format your marketing manager cover letter header
• Tailor your marketing manager cover letter to specific employers
• Write a compelling introduction for your marketing manager cover letter
• Highlight your best skills and achievements as a marketing manager
• Craft a concise closing statement for your marketing manager cover letter

1. Format properly your marketing manager cover letter header

Before you even begin to write the body text of your marketing manager cover letter, your first essential task is to create a well-formatted cover letter header .

Headers are important elements on any cover letter, as they provide greater structure and visual appeal .

In your cover letter, you should include:

• Your name and professional title
• Your professional contact information
• The name, department, and address of the company you are applying to

Here is an example of a well-formatted marketing manager header

John Doe , Marketing Manager (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: BrightSpot Donuts Marketing Department 1234 Street Address Durham, NC

2. Tailor your marketing manager cover letter to specific employers

Whenever you write a cover letter as a marketing manager, it is crucial to tailor that letter to each specific employer you reach out to. Tailoring a cover letter in this way helps your letter stand out from competing applicants and shows the employer you have excellent attention to detail.

To tailor a cover letter, the key is to research the company thoroughly beforehand, looking for information such as:

• Major projects, partnerships, or clients the company is involved with
• Core goals and values listed on the company’s website
• The specific staff member responsible for hiring new team members

Using this last detail, you can create a personalized greeting that addresses this specific person by name.

Here are 3 examples of personalized cover letter greetings

Dear Hiring Manager Jane Smith,

• Dear Mrs. Jane Smith,
• Dear Ms. Jane Smith & the Marketing Team,

Find out your resume score!

3. Write a compelling introduction for your marketing manager cover letter

Next up on your writing task list is to craft a compelling introduction .

You have already stated your name and job title in the header of your cover letter, so there’s no need to repeat this information. Instead, you should focus on describing the following details:

• A brief overview of your professional history and years of experience
• Any specialized areas of expertise you have
• A statement about your enthusiasm for this role and the company

Here is an example of a strong introduction from a marketing manager’s cover letter

I am a marketing manager with 7+ years of specialized experience providing marketing services for the FinTech industry. Recently, I had the pleasure of meeting your CEO, who encouraged me to apply for this position. Given my long history working in FinTech marketing, I know I have the skills and dedication your company needs to thrive.

4. Highlight your best skills and achievements as a marketing manager

Once your introduction is complete, the next-to-last step for writing your marketing manager cover letter is to write the body paragraphs.

A good cover letter should contain between 2 to 4 body paragraphs that are comprised of short sentences. Bullet points can also be used to help break up the text and give it a more organized appearance that is easy for the employer to read through.

In your body paragraphs, you will describe your very best skills and achievements as a marketing manager. As you do so, make sure to relate these qualifications back to the wants and needs of the company whenever possible.

Here are 6 examples of skills to describe in a marketing manager cover letter

• Leadership (describe your exact leadership style)
• Exceptional communication
• Collaboration and teamwork
• Data and marketing performance analysis
• Critical thinking and problem-solving

Here is an example of how to describe an accomplishment in a marketing manager cover letter

As the marketing manager at [Former Employer], I worked diligently to ensure each of my team members had the proper support and resources for their marketing campaigns. Resulting from my leadership in this role, my team’s average productivity rate raised by 20% overall.

5. Craft a concise closing statement for your marketing manager cover letter

You’ve made it to the last step of crafting your marketing manager cover letter — writing the conclusion.

To make a conclusion both concise and effective , it is essential to include the following information:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Here is an example of an effective conclusion from a marketing manager cover letter

Thank you for taking the time to review my cover letter and application. I greatly look forward to learning more about this opportunity and speaking with you directly. To contact me to schedule a meeting or interview, please call me at (123) 456-7890 any day between Monday through Friday from the hours of 9 a.m. to 5 p.m. As I am eager to get started and get to know your team, I plan to follow up next Tuesday morning if I have not yet heard back.

With Sincerity,

[Applicant Name]

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

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17 Professional Marketing Manager Cover Letter Examples for 2024

Your marketing manager cover letter must capture attention. It should showcase your most compelling achievements. Tell your story with clarity and confidence. Make them believe you're the missing piece in their marketing puzzle.

All cover letter examples in this guide

Senior Marketing Manager

Affiliate Marketing Manager

Assistant Marketing Manager

Associate Marketing Manager

Channel Marketing Manager

Email Marketing Manager

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International Marketing Manager

Marketing Account Manager

Marketing Operations Manager

Marketing Product Manager

Marketing Project Manager

Regional Marketing Manager

Sales and Marketing Executive

Sales Marketing Manager

Trade Marketing Manager

Cover letter guide.

Marketing Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Marketing Manager Cover Letter

Key Takeaways

By Experience

Embarking on the job hunt, you've found the perfect marketing manager position, but there's a hitch: crafting a compelling cover letter. Striking the balance between formality and a fresh voice, your letter must narrate a proud professional milestone without echoing your resume. Fitting your story into a concise, one-page document may seem daunting. Fear not—you're about to learn how to create a standout cover letter that's just the right blend of personal achievement and professional finesse.

• Including all the must-have paragraphs in your structure for an excellent first impression;
• Learning how to write individual sections from industry-leading cover letter examples;
• Selecting the best accomplishment to tell an interesting and authority-building professional story;
• Introducing your profile with personality, while meeting industry standards.

And, if you want to save some time, drag and drop your marketing manager resume into Enhancv's AI, which will assess your profile and write your job-winning cover letter for you.

If the marketing manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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Marketing Manager cover letter example

New York City, NY

+1-(234)-555-1234

[email protected]

• Highlighting previous relevant experience: The cover letter emphasizes the candidate's direct experience managing a high-profile product launch at Google, showcasing their ability to handle significant responsibilities and achieve tangible results.
• Quantifying achievements: By mentioning specific figures such as budget management ($5M), market share increase (35%), and ROI improvement (20%), the candidate provides concrete evidence of their success and impact in previous roles.
• Demonstrating strategic insight: The cover letter underscores the candidate’s strategic planning abilities, showing that they can lead complex marketing campaigns with multiple facets and coordinate across various channels efficiently.
• Company-specific tailoring: The writer makes sure to align their skills and achievements with the prospective organization's goals, indicating they have researched the company and understand how their expertise can contribute to its objectives.

The visual appeal of your marketing manager cover letter: format, font, and structure

When using our cover letter builder , make sure to include these vital sections:

• Header (with your name, contact details, the role, and date);
• Greeting (that's personalized to the recruiter);
• Introductory paragraph (to capture attention);
• Body paragraph (to tell a story of how you've obtained your job-crucial skills);
• Closing paragraph (ending with a nod to the future ahead);
• Signature (that is not a must).

Our cover letter templates are already set up for you with the best marketing manager cover letter design with single-spaced paragraphs and a one-inch margin.

As for the font of your marketing manager cover letter, use the same one as you did in your resume (where modern and simple fonts, like Rubik and Bitter, take precedence over Arial and Times New Roman).

Your marketing manager cover letter is created with the recruiters in mind - as no Applicant Tracker System looks over this part of your profile.

When sending over your marketing manager cover letter, download it in PDF. This format allows your information and design to stay intact and to keep the same visual quality.

The top sections on a marketing manager cover letter

• Header: Include your name, contact information, and the date, ensuring the hiring manager can easily identify and reference your application, which is crucial for a marketing manager's attention to detail.
• Greeting: Personalize the salutation by addressing the hiring manager by name, which demonstrates your research skills and personal touch, both important in a marketing role.
• Introduction: Highlight your enthusiasm for the company and the marketing manager position, briefly mentioning key achievements that align with the job's requirements, displaying your strategic communication skills.
• Body: Detail your relevant experience, especially successes in previous marketing campaigns and leadership roles, showcasing your ability to plan, execute and manage marketing strategies effectively.
• Closing: Reiterate your interest and propose a next step or call to action, such as a meeting or a discussion, which illustrates your proactive approach—a vital trait for a marketing manager.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic Thinking: Marketing managers must be able to develop and execute long-term strategies to improve brand awareness and achieve business goals.
• Data-Driven Decision Making: They should have the ability to analyze market data and consumer trends to inform targeted marketing campaigns and measure performance effectively.
• Creativity and Innovation: Being able to conceive original marketing campaigns and innovative ideas to differentiate the brand in a competitive market is crucial.
• Leadership and Team Management: Marketing managers need to lead and motivate their teams, coordinate with other departments, and manage external agencies to ensure cohesive efforts.
• Communication Skills: They must be excellent communicators, able to clearly convey brand messages and marketing strategies to stakeholders, team members, and customers alike.
• Digital Marketing Expertise: Proficiency in digital marketing tools and platforms, SEO, SEM, social media advertising, and familiarity with CRM software is essential in today's digital-first marketplace.

How to start your marketing manager cover letter: with a greeting, of course

Have you ever considered just how powerful a personalized salutation can be?

We sure have news for you! Your marketing manager cover letter should start with the right salutation to recruiters, nurturing a sense of respect and individuality.

Greet recruiters by using their first name (e.g. "Dear Tom" or "Dear Patricia") if you've previously established contact with them.

Otherwise, opt out for the less familiar, "Dear Ms. Peaches" or "Dear Ms Kelsey", if you've found the recruiter's name on LinkedIn or a corporate website.

"To whom it may concern" is never a good option, as it creates a sense that you've been sending out your marketing manager cover letter to anyone. Instead, use "Dear HR team" or "Dear (company name) recruiter" for a feeling of exclusivity.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Hiring Committee,
• Dear Ms. [Last Name],
• Dear Mr. [Last Name],
• Dear Dr. [Last Name],

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your marketing manager cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your marketing manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your marketing manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your marketing manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

What to write in the middle or body of your marketing manager cover letter

Here's where it gets tricky.

Your marketing manager cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your marketing manager cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Finishing off your marketing manager cover letter with what matters most

So far, you've done a fantastic job in tailoring your marketing manager cover letter for the role and recruiter.

Your final opportunity to make a good impression is your closing paragraph.

And, no, a "Sincerely yours" just won't do, as it sounds too vague and impersonal.

End your marketing manager cover letter with the future in mind.

So, if you get this opportunity, what do you plan to achieve? Be as specific, as possible, of what value you'd bring to the organization.

You could also thank recruiters for their interest in your profile and prompt for follow-up actions (and organizing your first interview).

What to write on your marketing manager cover letter, when you have zero experience

The best advice for candidates, writing their marketing manager cover letters with no experience , is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your marketing manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Your marketing manager cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

• Chose no more than one achievement, which you'd be talking about in the body of your marketing manager cover letter, by focusing on skills and outcomes;
• Address recruiters with their first or last name, or "Dear Hiring Manager" in your marketing manager cover letter greeting;
• Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
• Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
• Close your marketing manager cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Marketing Manager cover letter examples

Explore additional marketing manager cover letter samples and guides and see what works for your level of experience or role.

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Marketing Manager Cover Letter Example

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Start your Marketing Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or most relevant experience. Immediately highlight your key achievements that align with the job requirements. For example, you could start with, "As a dynamic Marketing Manager with over 10 years of experience driving successful campaigns and leading high-performing teams, I have consistently delivered results that have significantly increased brand awareness and revenue. In my current role at XYZ Company, I have increased our lead generation by 50% over two years." This approach immediately showcases your qualifications and achievements, grabbing the hiring manager's attention.

The best way for Marketing Managers to end a cover letter is by summarizing their interest in the role, reiterating their relevant skills, and expressing enthusiasm for a potential interview. It's important to end on a proactive note, such as "I look forward to the opportunity to discuss how my skills and experiences can benefit your team." This shows initiative and eagerness to move forward in the hiring process. Also, remember to thank the hiring manager for their time and consideration. This not only shows good manners but also leaves a positive impression. Lastly, sign off professionally with a "Sincerely" or "Best regards," followed by your full name.

Marketing Managers should include the following elements in their cover letter: 1. Contact Information: At the top of your cover letter, include your name, address, phone number, and email address. 2. Salutation: Address the hiring manager by name. If you don't know their name, do some research or use a general greeting like "Dear Hiring Manager." 3. Introduction: Start with a compelling introduction that grabs the reader's attention. Briefly introduce yourself and mention the position you're applying for. 4. Relevant Experience: Highlight your most relevant experience and achievements. As a Marketing Manager, you should focus on your experience in managing marketing campaigns, developing marketing strategies, and leading a team. Use specific examples and quantify your achievements whenever possible. 5. Skills: Highlight the skills that are most relevant to the job description. These could include strategic planning, market research, digital marketing, SEO, data analysis, project management, and leadership skills. 6. Understanding of the Company: Show that you've done your homework by mentioning something specific about the company and explaining why you're interested in working there. This could be something you admire about their marketing strategy, their company values, or their products or services. 7. Closing: In your closing paragraph, express your enthusiasm for the role and your interest in an interview. Thank the hiring manager for considering your application. 8. Signature: End with a professional closing like "Sincerely" or "Best regards," followed by your name. Remember, your cover letter should complement your resume, not duplicate it. It's your chance to tell a story about your experience and skills, and to show the hiring manager why you're the best candidate for the job.

Related Cover Letters for Marketing Manager

Related resumes for marketing manager, try our ai cover letter generator.

How to Write a Marketing Manager Cover Letter (With Template)

Key takeaways

• A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
• A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
• The included Marketing Manager cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search   translates to a new role .

In this post, you will discover:

• Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
• Cover letter do’s and dont’s
• A Marketing Manager sample cover letter you can easily adapt and personalize

A well-tailored   cover letter : The key to   job application   success

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

• Showcasing relevance:   Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the   talent acquisition   team, recruiters, or human resources reps.
• Demonstrating research:   A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
• Telling your story:   Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
• Highlighting cultural fit:   Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
• Addressing specific requirements:   Job postings often include   specific skills or qualifications   the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

Cover letter tips

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

• Keep it concise:   Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
• Use a clean layout:   Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
• Include   contact information :   Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
• Use   headers   and sections:   Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
• Maintain a professional tone:   Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
• Use keywords:   Incorporate relevant keywords from the Agile Project Manager   job description   and company website into your cover letter. This can help your application pass through   applicant tracking systems (ATS)   used by many employers.
• Highlight achievements with bullet points:   Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
• Use quantifiable data:   Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
• Match company tone:   Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
• Showcase company knowledge:   Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
• Address employment gaps (if applicable):   If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
• Proofread   thoroughly:   Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
• Include a   call to action :   Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
• Follow submission instructions:   If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
• Save as a PDF:   Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

• Don't use a generic greeting:   Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
• Don't repeat your resume:   An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
• Don't exaggerate or lie:   Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
• Don't use unprofessional email addresses:   Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
• Don't include irrelevant information:   Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
• Don't use jargon unnecessarily:   While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
• Don't sound overly eager:   Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

How to structure your Marketing Manager   cover letter

Express your genuine interest in the   Marketing Manager   position in the opening paragraph. Communicate your passion for developing and executing strategic marketing initiatives and your eagerness to contribute to a team dedicated to achieving marketing goals. If applicable, mention any referrals that have influenced your decision to apply for this specific role.

About your current role

Highlight your achievements and effective marketing strategies that have positively impacted the success of your current team. Emphasize your role in leading marketing campaigns, developing brand strategies, and driving successful marketing outcomes. Demonstrate your proficiency in utilizing various marketing channels and analytics to measure campaign effectiveness.

Use this section to outline your current responsibilities and ongoing projects, emphasizing how they align with the requirements and objectives of the Marketing Manager role.

About your experience

Detail your hands-on experience in marketing roles, showcasing your ability to create and implement marketing plans, manage budgets, and oversee cross-functional marketing teams. Clearly communicate that your marketing skills and readiness for the role are well-established. 

This section is also an opportunity to highlight any relevant certifications or additional skills you've acquired throughout your marketing   career path .

Notable achievements

Highlight notable accomplishments that showcase your effectiveness as a Marketing Manager. Whether you played a key role in launching a successful product campaign, increasing brand awareness, or achieving significant growth in customer acquisition, use this section to concisely mention your achievements, how they were measured, and their impact on the overall success of your marketing efforts.

Why you want to work there

Express your interest in the company by highlighting specific aspects of its industry reputation, products or services, mission, and values related to marketing that resonate with you. Convey how these align with your professional goals and how you envision contributing to the company's success through your expertise in marketing. Be concise but articulate about your motivations.

Specific projects or initiatives that motivated you to apply

Demonstrate your understanding of the organization by referencing specific marketing-related projects or initiatives that have captured your interest. Draw connections between these initiatives and your skills and experiences, emphasizing how your contributions align with the company's marketing goals. This shows your genuine interest and proactive approach to aligning with the company's mission.

In the closing paragraph, reiterate your enthusiasm to contribute to the company's success as a Marketing Manager. Express your eagerness to discuss how your skills align with the company's marketing objectives and invite the reader to reach out with any questions they may have. Sign off with a professional salutation.

Marketing Manager   cover letter template

Dear [Hiring Manager’s name],

I am writing to express my enthusiastic interest in the Marketing Manager position at [Company Name], as advertised. With a proven background in strategic marketing and a track record of developing and executing successful marketing campaigns, I am confident in my ability to contribute effectively to your organization.

About my current role

In my current position as a Marketing Manager at [Current Company], I have:

• Developed and implemented comprehensive marketing strategies that resulted in [specific outcome, e.g., increased brand visibility, lead generation, or revenue growth].
• Led a team of marketing professionals in executing integrated marketing campaigns across digital and traditional channels.
• Analyzed marketing data and metrics to assess campaign performance and inform future strategy.

About my Marketing Manager experience

My experience extends to:

• Managing end-to-end marketing initiatives, including market research, campaign planning, and performance analysis.
• Collaborating with cross-functional teams, including sales, product development, and creative, to align marketing efforts with overall business goals.
• Utilizing marketing automation tools and CRM systems to streamline processes and enhance campaign effectiveness.

Some of my notable achievements include:

• Launching [specific successful marketing campaign], resulting in a [percentage] increase in customer engagement.
• Implementing a lead nurturing program that contributed to a [percentage] increase in conversion rates.
• Enhancing social media presence, leading to a [percentage] growth in followers and increased brand awareness.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its [mention aspects unique to the company and are a core part of its mission and values such as commitment to innovation in marketing, dedication to customer satisfaction, growth,...]. I am excited to apply my marketing skills to contribute to [Company Name]'s success in achieving its marketing and business objectives.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific marketing-related project or achievement]. I believe my experience in marketing management aligns seamlessly with your organizational objectives. My commitment to delivering impactful marketing strategies, coupled with my dedication to delivering high-quality results, would make me a valuable addition to your marketing team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Marketing Manager role at [Company Name]. I look forward to contributing to your team's success.

[Your Full Name]

Get your career rolling with Deel

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?   Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on   the get-hired content hub .

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Marketing Manager cover letter examples

Can you implement and execute marketing strategies, whilst also overseeing the marketing team?

Sure you can, that’s why you’re perfect for the managerial role.

The trouble is, you need to prove that you can juggle all these responsibilities in just a few paragraphs.

But we have good news, we can help you to do just that. Check out our comprehensive guide below, packed with top tips and marketing manager cover letter examples to inspire you.

CV templates 

Marketing Manager cover letter example 1

Marketing Manager cover letter example 2

Marketing Manager cover letter example 3

The Marketing Manager cover letter examples above should give you a good idea of the type of content you need to include in your own cover letter, and how it should be structured.

But if you’re really looking to wow recruiters and get your CV in front of the very best employers, then check out our guidance on how to write your own effective cover letter below.

How to write a Marketing Manager cover letter

A simple step-by-step guide to writing your very own winning cover letter.

Write your cover letter in the body of an email/message

Type the content of your cover letter directly into the email you are sending, or if you are applying via a job board, directly into their messaging system.

The reason for doing this it to ensure that your cover letter gets seen instantly and you can start connecting with the recruiter as soon as they open your message.

If you attach your cover letter as a separate document, the recipient will have to open up the document, which will slow the process down, or make them less likely to even open your cover letter – which could mean your application gets skipped over.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.

Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.

Highlight the department/area if possible and look for any reference numbers you can quote.

These are some examples you can add..

• I am interested in applying for the role of Marketing Manager with your company.
• I would like to apply for the role of Sales assistant (Ref: 40f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The bulk of your cover letter should be focused around highlighting your suitability for the job you are applying to.

Doing this will show the recruiter that you are suitable candidate and encourage them to open your CV.

The best way to do this, is by studying the job advert you are applying to, and find out what the most important skills and knowledge are.

Once you know the most important requirements, you then need to highlight your matching skills to the recruiter. In a few sentences, tell them exactly why you are a good fit for the job and what you can offer the company.

Keep it short and sharp

A good cover letter is short and sharp, getting to the point quickly with just enough information to grab the attention of recruiters.

Ideally your cover letter should be around 4-8 sentences long – anything longer will risk losing the attention of time-strapped recruiters and hiring managers .

Essentially you need to include just enough information to persuade the reader to open up your CV, where the in-depth details will sit.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Marketing Manager cover letter

Your Marketing Manager cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Marketing Manager cover letter templates

Copy and paste these Marketing Manager cover letter templates to get a head start on your own.

Dear Joanna

I hope this email finds you well. I am writing to express my interest in the Graduate Marketing Manager position at Blade Agency. As a recent Marketing graduate with a 1st Class Honours degree from Bristol University, I would be thrilled to contribute my creative and strategic skills to your dynamic team.

During my degree I honed my marketing acumen and digital marketing expertise, achieving 88% on my final project about targeted multi-channel marketing for startups. I actively participated in developing and executing a successful social media campaign for a local non-profit organisation, increasing their online engagement by 60%. Additionally, my strong analytical skills and proficiency in tools like Google Analytics and SEO optimisation enable me to devise data-driven marketing strategies which I could apply to this role. I have extensive experience in content creation and email marketing, having managed a weekly newsletter with a subscriber base of 2,000+ for the Bristol University Student’s Union.

I am eager to contribute fresh ideas to the team at Blade to enhance brand visibility and drive business growth. I am available for an interview to discuss how my passion for marketing and willingness to learn can benefit your esteemed agency.

Kind regards,

Dear Peter,

I trust this message finds you well. I am excited to apply for the Marketing Manager role at Lonae Clothing as, with six years of experience in the marketing industry and retail branding, I am confident in my ability to elevate your brand’s presence.

In my current position at H&M, I lead an 18-person team in executing up to 12 multi-channel marketing campaigns per annum with the recent launch of ‘Clothes Swap’ which resulted in a 25% increase in sales within three months. My creative approach, combined with my expertise in data-driven market analysis, played a crucial role in this achievement.

Moreover, my master’s degree in marketing strategy from LBI has equipped me with the knowledge to craft innovative marketing plans and effectively manage budgets. I also have extensive experience in managing influencer partnerships and launching new product lines, demonstrated by the negotiation of £1.2 million in contracts during my junior role at Urban Outfitters.

I would welcome the chance to discuss how my leadership and marketing expertise can further enhance your company’s market position and I am available for an interview at your convenience.

All the best,

Christine Orien

I hope you’re well. I am writing to express my keen interest in the Senior Marketing Manager vacancy at Cyber Solutions. With over two decades of experience in marketing management and a track record of driving revenue growth in technology companies, I am excited to contribute my skills to your marketing team.

During my tenure at CTF, I spearheaded a rebranding campaign that led to a 35% increase in brand awareness and a subsequent 20% rise in market share. I also successfully led cross-functional teams in executing complex product launches, consistently exceeding sales targets. I am adept at creating data-driven marketing strategies and leveraging emerging technologies to enhance customer engagement, evidenced in the successful creation of a five-person social media team at Clifton Audio which was subsequently implemented in all their European offices. Furthermore, my MBA in Marketing has equipped me with a strategic mindset and a comprehensive understanding of global marketing trends.

I am deeply impressed by Cyber Solutions’ international reach and commitment to innovation, and I would be keen to discuss my skills further in an interview, for which I available from next week.

Kind Regards,

Michael McLough

Writing a strong attention-grabbing cover letter is a vital step in landing a good Marketing Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

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Marketing Manager cover letter example

Primary purpose

Secondary purpose, the cover letter header, the cover letter greeting, the cover letter introduction, the cover letter body, the conclusion and signature, the power of belief matching.

From running social media accounts and writing branded copy to creating SEO advertising campaigns and brainstorming promotion ideas, marketing managers wear a lot of hats. That’s why an impressive marketing manager cover letter is your secret weapon when applying for such a position with so many varied demands. 

This document is the perfect “convincer” to show an employer that you have the right skills and ideas to make its marketing goals a reality. In a field like marketing, a resume can explain what you’ve achieved in the past, but it leaves little room for an employer to imagine how you can help their business grow in the future. For job seekers, a great cover letter is essential for bridging the gap and highlighting your strengths.

Today’s companies are demanding professional managers with inside knowledge of how to market a specific industry in the digital age. To land your dream position, you’ll not only need to prove your track-record of success, but show that you’ve got the right personality and vision for the brand. For that, an exceptional cover letter is a must.

Resume.io is a leading provider of expert advice and support for every cover letter preparation step. Our job-winning resources include a wide selection of occupation-specific writing guides and free cover letter examples. In addition, we offer formatting advice, plus field-tested templates and builder tools to help you create both resumes and cover letters.

This writing guide, along with an effective marketing manager cover letter example will:

• Explain the importance of a cover letter tailored to each job posting
• Describe the best format for structuring a marketing manager cover letter
• Explore persuasive writing strategies for optimizing the impact of each cover letter part: header, greeting, introduction, body and conclusion
• Discuss writing psychology as it applies to your marketing manager cover letter
• Help you avoid the most common cover letter mistakes

Here is exactly how you can write a cover letter that will stand out from the crowd, and help you land that interview.

Why you need a marketing manager cover letter

Hiring for a marketing manager position is one of the biggest investments a company can make to increase profits and ensure future success. To get a sense of your personality and achievements, potential employers will likely ask for a cover letter with your resume. This document is your chance to make a great first impression without ever setting foot in the door for an interview.

While on the job search, the goal of your cover letter is to create a personal connection, and to show off your most relevant skills and potential contributions to the prospective employer.

To maximize the effectiveness of your cover letter, keep the length between 200 and 400 words, or roughly one page. Instead of covering every aspect of your career, keep your document concise and focused on a few relevant points. You can also answer any natural questions that might arise from your resume, like gaps in work history.

A critical trait

According to a survey of professionals in a variety of industries, personality actually matters more than skills when it comes to hiring. Almost 80 percent of respondents rated personality as the most desirable quality in a potential employee. 

Your cover letter is the best place to show off why you’d make a great fit for a company’s workplace culture so don’t be afraid to be your (professional) self!

When it comes to making a great impression, your visual presentation is just as important as your writing. It’s best to stick to trusted san-serif fonts like Arial, Helvetica and Georgia with a size between 10 and 12 points. For even more formatting tips, check out our overall guide on cover letters.

Sometimes an application doesn’t call for a cover letter, so should you include one? Unless specifically instructed NOT to write a cover letter, it’s always a good idea to submit one with your resume.

That’s because a cover letter is all about maximizing your chances of landing your dream job. There may be many candidates with a similar number of years of experience, but there’s only one YOU, with your unique perspectives and ideas to help a company grow. 

Why throw away your best chance to make a case for yourself? A cover letter allows you to level the playing field and highlight your strengths and skills, especially in a field like marketing where fresh approaches and creativity count.

The importance of tailoring your cover letter

One of the best things you can do to make sure your cover letter is poised for success is to tailor it to each position and company you apply to. Sure, a generic cover letter may seem easier, but it’s much less likely to land you a position. By showing a company that you understand their needs and have the skills to make their goals a reality, you have a better chance of standing out in a crowded application pool.

To tailor your letter, start by researching the company’s public image, branding and recent marketing campaigns. You can use any knowledge of their target audience and preferred approaches to your advantage by highlighting times when you accomplished similar goals.

Your formatting can also help in creating a personal image that’s consistent with the brand you hope to work with. By choosing a cover letter template that matches the look and feel of the company, you can show you understand the mission and message – critical for any marketing manager.

For additional inspiration, you can check out our related cover letter examples in the  Marketing category listed here below. 

• Digital Marketing cover letter sample
• Marketing cover letter sample
• Social Media Manager cover letter sample
• Writer cover letter sample
• Marketing Coordinator cover letter sample
• Event Coordinator cover letter sample
• Public Relations cover letter sample
• Event Manager cover letter sample
• Marketing Assistant cover letter sample
• Brand Ambassador cover letter sample
• Copywriter cover letter sample

Best format for a marketing manager cover letter

Some applicants choose not to submit a cover letter because they simply don’t understand the cover letter writing process. Luckily, it’s not unstructured as it might seem. 

While it’s true that cover letters have a more freeform style than resumes, the framework below will help break your document into manageable sections so that you can write quickly and efficiently.

Here are the key components:

• Introduction
• Conclusion and signature.

The great news is that these sections remain relatively unchanged even across industries and job titles. Learning to write a great cover letter is a skill that will benefit you for the rest of your career! Let’s get started.

In medium and large organizations, hiring decisions are often made by a team of people. Your marketing manager cover letter is likely to float from desk to desk while it’s being evaluated by a few different hiring managers. That's why the header's primary role is to keep your name and personal data front and center. When your document is clearly labeled, an interested employer will have a much easier time getting in touch with you.

The header’s second purpose is to add a bit of attractive formatting to an otherwise plain sheet of paper. A larger font size along with color or other stylish touches can catch a recruiter’s attention and make your letter stand out. 

The goal of the cover letter header: Identify the document as belonging to you, and create a stylish presentation that captures the reader’s attention

Align document styles!

As a marketing manager, branding is your area of expertise. So why not apply some of those principles to your job application? By aligning the header styles of your cover letter and resume, you can create a consistent look and feel that offers an additional level of professionalism. 

Since your header is likely the only place you’ll be able to add color or other style touches to your document, it pays to reflect on what you want your formatting to say about you. 

It’s a good idea to check out the company’s website and marketing materials to get a sense of their formality, public image and tone. Use this knowledge to create a layout that shows the hiring manager you understand the needs of their brand.

Your cover letter greeting is the best place to establish a personal connection with the hiring manager. In today’s business world, some companies pride themselves on a casual workplace culture, while others base their image on formality and prestige. Choosing an appropriate greeting for the company is essential to showing why you’d make a great fit.

The goal of the cover letter greeting: Establish the right tone for the position and employer through a friendly, professional greeting

The importance of names in your cover letter greeting

People love the sight and sound of their own names – just think of the monogrammed keychains and faux license plate souvenirs sold at every tourist destination around the world. If you need more proof than that, there’s even scientific evidence that our brains release a positive chemical response upon hearing our own names. 

You can use these facts to your advantage when it comes time to write your cover letter greeting. If at all possible, try to address your letter to the name of the hiring manager who will be reading it. This serves to establish a personal connection and give the sense that you’re an invested applicant. 

However, in larger companies, it may be nearly impossible to pinpoint exactly who is responsible for the hiring. In that case, a collective noun such as “Team” can still serve to create a friendly greeting. For companies with warm branding, you may even try a more creative approach by using the word “Family.”

A great introduction is one of the strongest advantages you can give your cover letter. The opening sentence is critical to hook the reader’s attention with encouragement to continue reading. There are multiple ways to approach the introduction, but a relevant anecdote, surprising fact or interesting personal statement all make for good lead-ins to describing your impressive skills and abilities. Just make sure to keep any stories concise so that the reader can quickly understand the point you’re trying to make.

The goal of this section: Catch and hold the reader’s attention with relevant information that leads into the body of the letter

The body section is where you can finally dive into your achievements and milestones and show why you’d make a great addition to the company. To give the largest section a bit more structure, you can divide it into two subsections. In the first, you may want to use the STAR method to describe a s ituation , the t ask it required, your a ction and the positive r esult it caused. This is a great place to use data and facts to illustrate your impact on the company’s sales or success. 

In the second paragraph, you can discuss your most relevant skills and how they make you the right candidate for the position. The marketing manager job description can give you a good idea of what areas to focus on. 

The goal of the cover letter body: Use the STAR method to describe your past successes and highlight your skills and potential contributions to the new company

Now that you’ve made a convincing case for your skills and potential, it’s time to close your letter in a respectful and positive way. To express your interest in the position without sounding presumptive, try a call to action. 

This sentence conveys your enthusiasm and invites a hiring manager to contact you. You may also want to leave your phone number or email address here depending on how much space you have left. Then use a sign-off like “Best regards,” “Sincerely,” or even “Thank you” for less-formal positions.

The goal of the cover letter conclusion and signature: Create an effective call to action that encourages a hiring manager to contact you, sign off in a respectful way

Writing psychology – cover letter tools and strategies

You'll want your marketing manager cover letter should convey these key ideas.

• A track record of success : A company is hiring you because they want to see results. Examples of times when you’ve helped other businesses achieve their goals are crucial to presenting yourself as the right candidate for the role.  
• Industry knowledge : A company’s marketing strategy depends on their clientele. Use your cover letter to show why you have the right marketing skills and experience for that specific type of product or industry.  
• Communication skills : Marketing managers should be fluent in the languages of business, social media and branded content. They should also be adept at working with a marketing team and across multiple sections of an organization.  
• Creativity : A great marketing manager has fresh ideas and creative approaches to keep a company relevant. Use your cover letter to show off what makes you unique.

One marketing principle with great relevance for your cover letter is that of belief matching: the idea that people are much more receptive to our message if they first believe we understand their problem.

As a marketing manager, your job is all about solving a company’s problems, whether in terms of sales, public perception or brand awareness. By aligning yourself with the employer’s needs in your cover letter, you can show how you’d make a great asset without ever having to step foot in the door for a job interview. There’s more than one way to incorporate belief matching into your marketing cover letter, but it all starts with understanding the employer. Take a few minutes to Google its target customer, public image, logos and color scheme. 

What does this say about the organization's goals and workplace culture? What new initiatives have been taken on in the past few months?

Once you’ve gathered this type of information, start to take a look at how you might fit in. Have you developed any similar projects, worked with any related brands, accomplished any goals in line with this potential employer’s? Your aim should be to illustrate the ways in which you can add value.

The case for formatting that looks the part

A multiyear research project at Yale has shown that not only do people evaluate a message based on its content, they also evaluate the way in which it’s presented to them. This can include everything from a speaker’s clothing and speech pattern to a written document’s formatting.

That’s why it’s so important that your formatting conveys the right message. A hiring manager wants to know that you’ve correctly evaluated the company’s tone and can create an image to match. If you’re short on time or want to make sure your application looks professional, Resume.io’s expertly-designed cover letter templates and straightforward builder tool can help.

Common mistakes to avoid 

Avoid these common pitfalls made by candidates for similar positions.

• Generic letters : As a marketing manager, you should be full of creativity and fresh ideas. How can a company trust your commitment to their brand if you’re not dedicated enough to tailor the letter to their specific opening?  
• Spelling and grammar mistakes : Typos give the impression that you didn’t spend enough time on your application to catch the mistakes. Make sure you use spell check and have a friend proofread before you submit.  
• Poor formatting : Visual presentation counts for a lot, especially when you are a marketing manager. Make your life easier with Resume.io’s collection of professional and attractive templates perfect for a variety of industries.  
• Overly complex or mismatched tone : As a marketing manager, your job is to understand the image a company wants to present. An overly formal or excessively casual tone shows that you didn’t take the time to research your potential employer.

Key takeaways for a marketing manager cover letter

• A cover letter is an essential part of a job-winning application. Unless an employer asks you NOT to submit one, make sure to include this document in your application.
• Follow the tried-and-true cover letter structure to simplify the writing process and keep your letter focused on relevant information.
• Use a matching layout for your resume and cover letter to create an even more polished image.
• Show a company you understand its unique needs and present the ways in which you are prepared to rise to the challenge.
• Make sure your cover letter conveys the key skill set needed for the position including great communication and industry knowledge.

With resume.io, you can create a perfect cover letter in just a few minutes. No uncertainty, no hassle. Go out there and win!

Free professionally designed templates

Resume Worded   |  Career Strategy

14 marketing manager cover letters.

Approved by real hiring managers, these Marketing Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Marketing Manager
• Senior Marketing Manager
• Senior Marketing Specialist
• Marketing Communications Coordinator
• Digital Marketing Specialist
• Alternative introductions for your cover letter
• Marketing Manager resume examples

Marketing Manager Cover Letter Example

Why this cover letter works in 2024, data-driven creativity.

What I love about this cover letter is that it shows how the applicant values the unique approach the company takes to marketing. By emphasizing this alignment, it demonstrates that they will be a good cultural fit.

Specific Accomplishments

This sentence highlights the candidate's accomplishments in a clear and concise manner, using specific numbers to showcase their success. Remember to always include measurable results when discussing your past experiences.

Expressing Genuine Excitement

Here, the applicant expresses genuine excitement for the potential to work on innovative projects at the company. This shows that they are passionate about the role and that they are not just applying to any company.

Conversational Gratitude

The closing sentence is not overly formal or robotic and comes across as genuine gratitude for the reader's time. Be sure to end your cover letter on a positive, appreciative note.

Bring out your passion for the company's values

When you connect your personal interests with the company's values or culture, it shows that you're not just looking for any job, but specifically want to work with them. So, when you say you want to bring the same spirit of creativity and innovation to Google, it shows alignment and genuine passion.

Show, don't just tell

Pointing out your achievement of increasing website traffic by 60% at Resume Worded is great, but also giving insight into how you did it - through creative, data-driven strategies - makes it even better. It not only shows that you're result-oriented but also strategic and creative.

Express your excitement for the job responsibilities

When you talk about your enthusiasm for working on global marketing campaigns targeting millions of people, it shows you're ready and excited to work on big projects. This can help assure the hiring manager that you're not just aiming for a new job, but you're also excited about the challenges it brings.

Highlight your confidence and potential contribution

Ending your cover letter by expressing confidence in your skills and the value you can provide is a strong move. It leaves the impression that you're not only capable and experienced, but also ready to contribute to the team from day one.

Highlighting Specific Achievements

When you mention a specific achievement, like increasing a product's market share by 15%, it's no longer about listing down your responsibilities. It's about providing solid proof of your capacity to generate results. It really helps me visualize your potential impact on our company.

Understanding of Marketing Principles

Your belief that successful marketing resonates personally with its audience, shows you get marketing at a fundamental level. You're not just about pushing products, you're about creating relationships. This understanding is critical in a role like ours.

Aligning with Company Culture

You've recognized our innovative spirit that drives our marketing efforts. This shows that you've done your research and you understand our company's culture. It's often overlooked, but cultural fit is a big deal for us.

Displaying Enthusiasm

Your excitement about bringing your unique blend of skills to our company radiates off the page. Enthusiasm is contagious and it tells us you're driven, ready, and eager to contribute. That's the kind of energy we want on our team.

Showing Professionalism

Your note of gratitude for considering your application shows professionalism and courteousness. It might seem like a small thing, but trust me, manners matter and they leave a lasting impression.

Show your enthusiasm for the company’s mission

Expressing a clear understanding of the company's mission and showing genuine enthusiasm for it demonstrates that you're not just looking for any job, but you're interested in this specific role at this company. This personal connection can make you more memorable.

Highlight your marketing campaign successes

Discussing specific marketing campaigns you've led and their successful outcomes, especially with quantifiable results, showcases your ability to execute strategies that have a real impact. This is what hiring managers look for: evidence that you can deliver results.

Confidence in your marketing skills

Stating your confidence in your skills and how they can benefit the company directly addresses the "why you?" question. It shows that you've thought about how your experience aligns with the company's needs and are ready to tackle challenges head-on.

Offer specific skills for the company’s growth

Outlining how your specific skill set, such as social media strategy or analytics, can contribute to the company’s objectives, highlights your understanding of the role and how you can add value based on the company’s current goals and challenges.

Express enthusiasm for the discussion

Ending your cover letter by expressing eagerness to discuss your potential contribution further is a good strategy. It shows you're proactive and interested in moving forward in the hiring process.

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Share your enthusiasm for the role

Your excitement about the open position is infectious and tells me that you would bring energy and passion to the team. That's a big plus in a potential hire.

Demonstrate your marketing success

Describing how you've driven growth with data-driven strategies proves you have the skills to back up your passion. It's impressive to see concrete achievements laid out like this.

Value teamwork in marketing

Mentioning your enjoyment of collaborative work highlights your understanding of how important teamwork is in marketing. It assures me you'd fit well with our team dynamic.

Emphasize your desire to innovate and learn

Stating your love for challenges and learning shows you're someone who will keep pushing our marketing efforts forward. I'm always looking for people who are not afraid to try new things.

Politely request further discussion

Your respectful request for an interview makes it clear you're genuinely interested in the opportunity to join our team. It's a good way to prompt a hiring manager to respond.

Show your passion for marketing and the company

Telling me you're excited to apply because you admire what the company does shows you're not just looking for any job but are interested in this role at this company. It makes me think you'll be more motivated and engaged in your work.

Detail your success in driving growth

When you talk about how you've used data to increase revenue and engagement, it tells me you're not just about ideas but about results. Show me the numbers, and I know you mean business.

Highlight your digital marketing achievements

By mentioning specific improvements in traffic and lead generation, you demonstrate your ability to navigate the digital space effectively. It's important for me to see that you're skilled in areas that are critical to our success.

Express excitement for the team

When you say you're looking forward to working with our team, it tells me you're a team player who values collaboration. It's a big plus because teamwork is key to our marketing efforts.

Close with a forward-looking statement

Ending your letter by looking forward to discussing how you can contribute signals confidence and readiness to take the next step. It's a strong close to a promising application.

Senior Marketing Manager Cover Letter Example

Align yourself with the company's approach.

When you say that you believe in the same customer-focused approach that Amazon does, it shows that you understand and appreciate the company's ethos. This could give the hiring manager confidence that you'll fit into the company culture.

Highlight your strategic and result-driven approach

By sharing how you used customer segmentation to increase engagement rates, you're showing that you can use strategic initiatives to achieve tangible results. This can help convince the hiring manager that you're capable of bringing innovative strategies to the table.

Express your eagerness to contribute to the company's goals

By mentioning that you're excited to contribute to strategies that enhance customer experience, you show that you're not only focused on growth, but also on improving the customer journey. This can demonstrate that you're aligned with Amazon's customer-centric mission.

End on a confident note

Concluding your letter by stating your confidence in your strategic marketing expertise and dedication to customer-centric strategies can leave a strong impression with the hiring manager. It shows that you believe in your ability to contribute significantly to the team.

Sharing Your Journey

You shared your journey in marketing and how you honed your craft at your previous company. This gives us an insight into your professional growth and lets us know you've got the experience we need for a senior role.

Demonstrating Innovation

You initiated a groundbreaking project that boosted brand visibility and set a new industry standard. That's innovation. And it's not just about having great ideas, it's about having the initiative and drive to make them happen. That's the kind of leadership we need.

Connecting with Company Values

By highlighting how our commitment to diverse storytelling and data-driven content aligns with your professional ethos, it's clear you've thought deeply about how you can fit into and contribute to our company culture. This thoughtful connection speaks volumes about why you're applying and what you bring to the table.

Showing Passion

Your passion for utilizing storytelling to foster deeper connections with audiences is evident and it's exactly what we're looking for. Passion breeds dedication and creativity – two attributes that are crucial in a fast-paced, innovative industry like ours.

Expressing Eagerness

By expressing your keenness to explore how your skills align with our opportunities, you're showing your eagerness to be a part of our team. Eagerness is a sign of motivation and that's something we value in a potential hire.

Show your admiration for the company's growth

Sharing that you've followed a company's journey shows you've done your research and feel a genuine connection to their mission. This sets a positive tone for your cover letter.

Highlight your marketing leadership across companies

Talking about your experience with both startups and big companies shows you're versatile. This versatility is valuable in digital marketing, where strategies can vary widely based on company size and industry.

Pride in mentoring shows leadership

When you mention building and mentoring a team, it highlights your leadership skills and dedication. It shows you're not just about results, but also about growing talent, which is essential in a senior position.

Connect your passion with the company's mission

Expressing excitement about joining a company because of its leading role in innovation directly connects your personal goals with the company's objectives, making your application more compelling.

Express eagerness to contribute

Your closing statement should reinforce your interest in the position and the company. It's a courteous way to end your letter and leaves the door open for further discussion.

Connect your application to your admiration for the company

Starting your letter by saying you had to apply because you admire the company sets a positive tone. It shows me you have genuine interest and you're likely to be passionate about your work here.

Showcase impactful marketing campaigns

Describing a campaign that significantly increased traffic and leads is exactly what I want to hear. It tells me you know how to catch an audience's attention and draw them in.

Emphasize your expertise in email marketing

Mentioning your success in marketing automation and email marketing speaks volumes about your technical skills. In our digital age, these are crucial abilities for a senior marketing manager.

Demonstrate a match between your skills and the company's needs

When you say your expertise aligns with our mission, you're helping me see how you'd fit in. It's important for me to envision how you could impact our team positively.

End on a note of eagerness to contribute

Closing by expressing your eagerness to discuss further how you can contribute shows initiative. It makes me interested in learning more about you and what you bring to the table.

Senior Marketing Specialist Cover Letter Example

Share your personal connection to the product.

Mentioning your personal use and admiration for the company's product creates a unique connection. It indicates you already believe in the product, which is a strong foundation for marketing it effectively.

Quantify your achievements in email marketing

Providing concrete numbers to illustrate your successes, especially in a specialized area like email marketing, demonstrates your capability to not only execute campaigns but to deliver measurable results, which is highly appealing to potential employers.

Express excitement for contributing to the mission

Showing excitement about contributing to a company's mission, especially when it aligns with your career aspirations and skills, highlights your genuine interest in the role and your motivation to help the company succeed.

Illustrate your eagerness to engage further

Concluding your cover letter with a statement that emphasizes your eagerness to discuss how you can contribute showcases your proactive approach and willingness to engage in further conversations, making a positive impression on the hiring team.

Close with professional politeness

Ending your letter with a polite sign-off is not just about following standard conventions; it also reflects your professionalism and respect for the recipient's time and consideration, leaving a lasting good impression.

Marketing Communications Coordinator Cover Letter Example

Show genuine interest in the company's mission.

When you mention your admiration for the company's goals, it helps me see that you care about more than just a job. This makes you seem like someone who will be passionate about your work.

Quantify your marketing achievements

Talking about specific results you've achieved, like increasing followers or website traffic, shows you can make a real difference. This is exactly what I look for in a candidate.

Highlight your passion and skills

Your excitement about using your creative skills to support our mission is compelling. It suggests you're not just looking for any job, but the right job where you can make an impact.

By saying you'd welcome the chance to help us grow, you're making it clear you're ready to jump in and start making a difference. This is the kind of proactive attitude I appreciate.

Close with professionalism

Your polite sign-off shows respect and professionalism, leaving a good last impression. It's a small detail, but it matters in communicating your work ethic.

Digital Marketing Specialist Cover Letter Example

Personal connection to the brand stands out.

Starting with a personal connection to the company's brand makes your cover letter memorable. It shows that your interest in the position goes beyond just job hunting.

Showcase your relevant digital marketing skills

Detailing your specific experience and achievements in email marketing and lead generation directly demonstrates your capability and relevance for the position. It's practical and persuasive.

Value of using data for improvement

Focusing on the use of data to enhance marketing efforts showcases a modern and effective approach to digital marketing. It's an attractive trait for candidates in this field.

Align your passion with the company's values

Sharing your enthusiasm for helping businesses grow aligns your personal values with the company's goals. This alignment can make you a more appealing candidate.

Gratitude and openness for dialogue

Ending with a thank you and expressing eagerness for a discussion about your potential contributions is polite and proactive. It sets a positive tone for future interactions.

Start with your passion

When you begin your cover letter by sharing your enthusiasm for the position, it shows you're not just looking for any job, but you are interested in this specific role because it aligns with what you love. This can make your application more memorable.

Show your digital marketing impact

Talking about your past successes with numbers proves your ability to achieve results, something every employer values. It's not just about what you've done, but how well you've done it, and numbers make that clear.

Highlight ongoing learning in digital marketing

Emphasizing your continuous skill development, especially in fast-evolving fields like SEO and content marketing, demonstrates your commitment to staying current. This is highly attractive to employers who want proactive team members.

Connect personal interests with professional goals

Mentioning how your personal passions align with the job duties makes your motivation clear. It suggests that you will bring not just your skills, but also your heart to your work, which can be a powerful combination.

End with a forward-looking statement

Closing your cover letter by looking ahead to how you can contribute to the company's goals shows confidence and ambition. It shifts the focus from what you have done to what you can do, inviting the hiring manager to envision your future impact.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Marketing Manager Roles

• Concise with summary Cover Letter Guide
• Career Change Cover Letter Guide
• Content Marketing Manager Cover Letter Guide
• Digital Marketing Manager Cover Letter Guide
• Digital Marketing Specialist Cover Letter Guide
• Senior, Professional Cover Letter Guide
• Email Marketing Manager Cover Letter Guide
• Entry-Level (Free) Cover Letter Guide
• Entry Level (Two Column) Cover Letter Guide
• Professional Cover Letter Guide
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• Marketing Director Cover Letter Guide
• Concise Cover Letter Guide
• Marketing Manager Cover Letter Guide
• Simple, 2-column (Free) Cover Letter Guide
• Product Marketing Manager Cover Letter Guide
• Senior Marketing Manager Cover Letter Guide
• Modern (Free) Cover Letter Guide
• Social Media Marketing Manager Cover Letter Guide

Other Marketing Cover Letters

• Brand Ambassador Cover Letter Guide
• Brand Manager Cover Letter Guide
• Brand Strategist Cover Letter Guide
• Campaign Manager Cover Letter Guide
• Content Creator Cover Letter Guide
• Content Writer Cover Letter Guide
• Creative Director Cover Letter Guide
• Digital Strategist Cover Letter Guide
• Director of Marketing Cover Letter Guide
• Event Coordinator Cover Letter Guide
• Marketing Executive Cover Letter Guide
• Social Media Manager Cover Letter Guide
• Technical Writer Cover Letter Guide
• Video Editor Cover Letter Guide

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5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

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Microsoft Word

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Block Format

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Marketing Coordinator Cover Letter Example

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Luna Torres

Marketing Cover Letter Mistakes to Avoid

• The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
• This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
• While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
• You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
• Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

Where do you want to work?

• South Korea
• New Zealand
• South Africa
• Iran (Islamic Republic Of)
• Russian Federation
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Trade Marketing Manager

• Posted: 28 Jun 2024
• Ho Chi Minh City

AT A GLANCE, YOU WILL

About the job.

Danone Vietnam company Limited is seeking for Trade Marketing Manager.  With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance. To succeed in this journey, we're looking for the right talent and personalities eager to bring their energy and ideas to a meaningful project. Take this opportunity to GROW together and experience a culture that empowers you to express your ideas and share what you're passionate about!  

1. Strategy and Long term plan  • Understand Category Visions, shopper insights and Aptamil Strategy to identify opportunity to grow business. • Coordinate with channel lead to lead growth strategies, develop channel plan, implement customize channel communication based insights and priorities between the Marketing and the shopper in particular channel to achieve business growth goal.

2. Channel/Category Understanding • Maintain a complete understanding of the dynamics and trends within the categories and managed with implications and recommendations to capture opportunity in channel for sale target achievement.   • Continuously identify category & channel opportunity from shopper and customer insights to update/develop medium term and short term plan (ie. Yearly, quarterly, or monthly plan/priorities) to support customer development team.

3. Monitoring and Evaluation • Develop annual budget planning indicating channel priority and focus with action plans to ensure that budget allocation is effective and well-spent for sale target achievement. • Lead in developing and monitor/control channel activities, projects and promotions within budget and on time in order to maximize the return on investment and ensure adequate levels of trade and consumer participation. • Monitor and Control productivity that meets company plan / expectation. • 80% on field – 20% in office

4. Business driver • Align & co-create direction and plan with cross function ie. Medical/Marketing, Sale, Demand, and Finance team. • Maintain a complete understanding of the dynamics and trends within the categories managed with implications and recommendations to Sales/ Marketing team and other functions

• Master Degree in Business Administration or related field. • At least 5 years’ work experience as Trade Marketing or Sales, FMCG business is preferable, experience in handling offline channel (GT, MT) is preferable. • Business Analytical Skill. • Strategic thinking and Business acumen. • Customer and Category Management Development (CCMD). • Good Command of English.  • Master in Microsoft Word, Excel, PowerPoint.

Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation

We believe that our differences will make the difference

For more information, please visit our website at careers.danone.com/isea

What's next Willing to start your meaningful journey? Hit the APPLY button! or you can contact us: Pimparin Limpachote (Pim) SEA Talent Acquisition Manager, DANONE SEA - HR Central Pool Email : Pimparin.Limpachote@danone.com   #LI-ML

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IT & Data

Election latest: Farage on defensive after supporters caught on camera making racist, murderous and homophobic remarks

Rishi Sunak has spoken out after a Reform UK supporter was filmed making racist comments about him - with party leader Nigel Farage forced on to the defensive. Meanwhile, Sir Keir Starmer has distanced himself from a Labour colleague's previous criticism of Donald Trump.

Friday 28 June 2024 16:00, UK

• General Election 2024

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• Sunak: Farage supporter using racial slur 'makes me angry'
• Farage on defensive after supporters filmed making racist, murderous and homophobic comments
• Police 'urgently assessing' comments to see if 'criminal offences' committed
• Reform UK racism and homophobia scandal: What do we know?
• Starmer says he would resign if Labour lost badly
• Analysis : Sunak's tetchiness over betting scandal speaks volumes
• PM accuses Farage of Putin 'appeasement'
• Rylan would 'love' to get into politics
• Politics at Jack and Sam's : The last weekend
• Live reporting by Ben Bloch

Election essentials

• Manifesto pledges: Conservatives | Greens | Labour | Lib Dems | Plaid | Reform | SNP
• Trackers:  Who's leading polls? | Is PM keeping promises?
• Campaign Heritage:  Memorable moments from elections gone by
• Follow Sky's politics podcasts:  Electoral Dysfunction | Politics At Jack And Sam's
• Read more:  Who is standing down? | Key seats to watch | What counts as voter ID? | Check if your constituency is changing | Guide to election lingo
• How to watch election on Sky News

Last night, Channel 4 broadcast a report in which a Reform UK campaigner called Rishi Sunak a "P***".

Asked about this today, the prime minister told broadcasters: "Well, my two daughters have to see and hear Reform people who campaign for Nigel Farage calling me an effing 'P***'.

"It hurts, and it makes me angry, and I think he has some questions to answer. 

"And I don't repeat those words lightly. I do so deliberately because this is too important not to call out clearly for what it is."

Asked about repeating the word the Reform supporter used, he said: "I hate having to do it, I chose my words deliberately, I hate having to repeat them, absolutely hate it.

"But I also think it's important to call this out for what it is and be clear about what it is."

Our live poll tracker collates the results of opinion surveys carried out by all the main polling organisations - and allows you to see how the political parties are performing in the run-up to the general election.

With under a week to go, the Tories and Labour have taken a drop, while support for Reform UK and the Liberal Democrats is on the rise.

Read more about the tracker  here .

We've just been hearing from the leader of the Liberal Democrats, and he was asked about the Channel 4 report showing Reform activists using a racial slur about the prime minister and using homophobic language.

Speaking on a campaign visit to Little Paxton, Cambridgeshire, Sir Ed Davey said: "I heard the comments on the television, and they were clearly racist, homophobic and abhorrent, and I hope the party deals with these and any other people who speak like this."

We've just had a statement from Essex Police after Reform activists were heard using a racial slur about the prime minister and using homophobic language.

The force said in a statement: "We are aware of comments made during a Channel 4 News programme and we are urgently assessing them to establish if there are any criminal offences."

The footage, captured by an undercover Channel 4 reporter in Clacton, where Mr Farage is a candidate, showed Reform campaigner Andrew Parker calling Mr Sunak a "P***", and suggesting migrants should be used as "target practice".

He also described Islam as a "disgusting cult".

Another canvasser described the Pride flag as "degenerate" and suggested members of the LGBT community were paedophiles.

Mr Farage has sought to distance himself from the inflammatory comments,  saying he was "dismayed"  by the "appalling sentiments" expressed.

By Megan Harwood-Baynes , digital investigations reporter

Reform and Labour have bought up advertising on two major national news sites in a bid to sway voters in the remaining days before the general election.

When looking at MailOnline, Nigel Farage's stern face beams down from both the main banner and the left of the site.

Their manifesto - which have they been calling their "contract" with the public - is pasted down the side of the news website.

Meanwhile, Labour, perhaps in a bid to emulate 1992's "It's the Sun Wot Won It" front page, have pasted their advertising all over The Sun online.

With a countdown to 4 July, they also bemoan "14 years of Tory chaos".

Crucially, neither of these papers have openly endorsed a candidate, although a regular reader may be forgiven for not noticing this nuance.

In 1992, The Sun claimed credit for the victory of the Conservative Party, after openly campaigning to drive voters away from the then-Labour leader Neil Kinnock.

It is regularly cited as demonstrative of the influence the tabloid press could have over politicians and elections.

So far, the Daily Telegraph has come out in support of the Tories, while the Guardian, Daily Mirror, Economist, New Statesman and Daily Record have all backed the Labour Party.

The Times, The Sun and the Daily Mail have not endorsed anyone, and the Daily Star has taken the unusual (but perhaps unsurprising) approach of supporting Count Binface, labelling him the "most sane politician in the UK".

And while the Mirror has already backed Labour, and despite - at first glance - appearing to be plastered with advertising for the party, the red banners promising "change" are actually for coffee brand Nespresso.

Sky News has been looking at the advertising as part of the Online Election project - a Sky News initiative to cover how the campaign is playing out online, led by Tom Cheshire , Online Campaign correspondent .

We also found  one party has been dominating social media  - but it's not the one spending the most.

Reform UK has been dominating, with its page growing by more than 32,000 followers over the course of the campaign. 

Meanwhile, the Tories have only seen 596 new followers.

Sixteen of the top 20 most-loved posts were also from Mr Farage.

And for some Tories, the only brand has been seen as so bad, that  some have ditched it altogether .

There has been uproar today about comments made by Reform UK supporters.

So what do we know?

Channel 4 publishes expose

On Thursday evening, Channel 4 publish an article about racism and homophobia being used by Reform UK canvassers.

This included undercover footage of a man called Andrew Parker in Mr Farage's constituency, who used a racial slur about Rishi Sunak.

He also said young army recruits should be sent to "f****** just shoot" migrants arriving on the beach in Kent.

Another Reform supporter made homophobic comments, describing the Pride flag as "degenerate" and suggesting members of the LGBT community were paedophiles.

Party leader Nigel Farage said he was "dismayed" by the comments.

Allegations of impropriety

By Friday morning, Mr Farage and his deputy Richard Tice were challenging the reporting, alleging that Mr Parker was an actor and insisting the whole thing "stinks".

Sky News spoke to Mr Parker. He says that while he has worked as an actor, he was volunteering for Reform.

He denied taking money, and said he supported Mr Farage.

Channel 4 also said they did not pay anyone and stood by their reporting.

Sunak reacts

At 1pm, Mr Sunak reacted to what had been said. 

He repeated the word used by Mr Parker - "P***" - and said it "hurts" and makes him "angry".

He also said his two daughters had to hear it being said.

Sir Keir Starmer earlier declined to say that Mr Farage was racist - but said the words used were.

Farage doubles down

Fifteen minutes later, Mr Farage appeared on ITV show Loose Women.

He doubled down on his suggestion that the incident had somehow been staged, without providing details.

The Reform leader says he had previously met Mr Parker - and claimed the man was putting on "an act right from the start".

Mr Farage said: "I have to tell you, this whole thing was a complete and total set-up, I have no doubt about that."

By Darren McCaffrey, political correspondent, in Teeside

I've spent much of the last five weeks with the prime minister, dozens of visits, dozens of questions. But I've never seen him as angry as today.

The broadcast last night of a Reform canvasser making a targeted racist slur against the prime minister has left Rishi Sunak not just angry - but hurt too. 

When asked why he had deliberately decided to repeat the slur itself in an interview, he said it was not something he wanted to do.

"I hate it, I hate having to do it, I choose my words deliberately, I hate it, but I have to call it out for what it is," he said.

On a personal level, this clearly matters to the prime minister and his desire to protect his family. 

He has mentioned his daughters having to hear racism like this several times.

Politically, the Conservatives are hoping that this will also make voters think twice about Reform and about Nigel Farage. 

When I asked Mr Sunak if he would now describe Reform as a racist party - he wouldn't go that far, but suggested "Nigel Farage has questions to answer".

Reform UK leader Nigel Farage is appearing on ITV's Loose Women.

He doubles down on the suggestions that Channel 4 - or a production company - paid a Reform supporter to say racist things about the prime minister.

Andrew Parker, referred to Rishi Sunak as a "P***" and said young army recruits should be sent to "f****** just shoot" migrants arriving on the beach in Kent.

Mr Parker has spoken to Sky News and denied he took any money, while praising Mr Farage.

He has worked as an actor but says he was volunteering when he was caught on undercover camera making the remarks.

Mr Farage claimed "no one speaks" how the man spoke in the footage and that he was putting on an accent.

Mr Parker used the same voice as he did in the Channel 4 video when he spoke to Sky.

The Reform UK leader adds that the whole thing was "a set up" - and that "something is wrong here".

Asked about other Reform supporters who were seen making homophobic comments, Mr Farage says the group were "drunk" after watching the football, and were "vulgar" and "wrong" and "gone" from the party.

Following on from its reporting last night - and claims from Reform that the man involved might have been paid - Channel 4 has defended its expose.

A spokesperson said in a statement: "We strongly stand by our rigorous and duly impartial journalism which speaks for itself.

"We met Mr Parker for the first time at Reform UK party headquarters, where he was a Reform party canvasser.

"We did not pay the Reform UK canvasser or anyone else in this report. Mr Parker was not known to Channel 4 News and was filmed covertly via the undercover operation."

Yesterday, Channel 4 news published a report in which Reform UK activist Andrew Parker was captured by an undercover reporter posing as a canvasser in Clacton, Essex, where leader Nigel Farage is a candidate.

Mr Parker used a racial slur to refer to the prime minister, and said the army should "just shoot" migrants crossing the Channel.

Since the report came out, it emerged that Mr Parker had previously worked as an actor.

This fact was used by Mr Farage and Reform deputy leader Richard Tice to suggest what happens "does not add up" and "stinks".

However, Sky News has now spoken to Mr Parker - and he denies being a paid actor.

He says he was "just a volunteer" delivering leaflets - and that he still supports Mr Farage and thinks he is "a brilliant guy".

Mr Parker denied that he had put on a "rough voice" - adding that he feels like he was "set up" and "goaded on" by the undercover journalist, and he was using his natural accent.

He added that he first joined the campaign after Mr Farage launched it in Clacton.

Acting, he says, makes up a small portion of his income and he can't remember his last job in the sector.

He denies being racist, saying his word choice was partially down to his age.

"It's the sort of language we use. There's no racism at all in it. I am a decent guy to be honest," he told Sky.

Reform has not contacted him since, he says.

Read more and see the other candidates for Clacton here:

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