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Assignment in International Marketing Management of Master in Business Management

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The Amfiteatru Economic Journal

Constantin Sasu

Enriko Ceko

Marketing, marketing research and firm's strategy are some of the main tools used for the current success of most of the SME-s and large firms around the globe, while Albanian firms for several reasons don't use these tools frequently. Marketing, marketing research and firms' strategy help on gaining competitive advantage on the path of challenges towards a globalizing economy. The attention of research it has been focused on marketing, marketing research and firms' strategy, configuring the paper mainly based on primary resources. Conclusions and recommendations have been drawn as a result. Findings of the research help local firms to gain competitive advantage towards current EU integration and globalization trends. Globalization offers the opportunity of reaching a wider range of consumers. The essence of changes in marketing management is focused on use of tools/techniques which drives the company's marketing worldwide. The basics are: core technology, design, branding, product specification, marketing mix, promotion, customer support, etc, but marketing research must be the main issue for local firms, gaining competitive advantage. Working out the physical channels to market is not enough: marketers now need to understand the informational channels to market. The nature of market research and marketing is changing to take this into account. The new market environment is characterized by significantly greater organizational fluidity, especially in the marketing function. The move towards globalization requires marketing managers to abandon old fashion modifying its own views/installs a set of processes/structures that relate to the emerging reality of the business and not to past practice, applying marketing research tools.

Mihaela Belu

Entering new foreign markets may be achieved in a variety of ways. Each of these ways places its unique demands on the company in terms of organizational and financial resources. Most of the times, entering international markets is not a matter of choice but of necessity to remain competitive in new or established markets. Our paper is going to analyze the possibilities that a company has when entering a foreign market, decision that is very important and which involves market assessment and analysis.

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This report has given a comprehensive overview of Spice product introduction for foreign markets. First, we have understood that Srilankan spice products have the ultimate history in the world. When we are called, “MADE IN SRILANKA”, we have recognized the significant history of the Sri Lankan Spices in the world. I selected the CINNAMON as an exported spice product to other countries. I will discuss the overview of the selected spice products and the Micro and Macro environment for the selected country. Then I will discuss the main market entry method for the selected country. The recent outbreak of the coronavirus has greatly affected the behavior of the people. On the demand side, industry and consumers are buying more and more shelf-stable food, including spices and herbs. On the supply side, the largest producing countries are not able to export due to border closures. Objective of this report-: 1. Select a country of your choice to expand the value-added product range and analyze the external marketing environment of the selected country. You are expected to provide an overview of the product range and a country overview which can be followed by an external marketing environment analysis. 2. When entering to the selected market, the organization has few entry options available. Discuss three entry strategies suitable for the organization and discuss advantages and disadvantages of each of these strategies. Thereafter, select one strategy which is the most appropriate for your organization..

Balkan Region Conference on Engineering and Business Education

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Romanian organizations must open their doors to the outside, and for that managers must perceive and interpret all incoming signals to withstand competitive pressure to attract and retain customers, to be competent, to achieve maximum efficiency in their business processes.The purpose of the selective scientific research aims the knowledge of certain issues within the organization, such as: current state of marketing management and customer orientation; specific business marketing management in conditions of business globalization and internationalization of companies; specific customer orientation;Depending on the objectives pursued, the investigation carried out included two successive researches: an exploratory qualitative research and a descriptive quantitative research. The general conclusion about the state of knowledge on marketing management in the context of business globalization and internationalization of companies is that the majority of respondents are aware of the imp...

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Saša Veljković , Zoran Bogetić

Notable business operations internationalization and changes in marketing channels have affected the position of domestic suppliers and domestic brands. This is especially characteristic for the developing countries’ markets, primarily with respect to consumer’s goods markets, where, as a rule, marketing channels are more developed and brand is more prominent as a means of competitive advantage. Under competitive pressure, many companies have started to implement modern marketing approach in their business operations in order to adequately respond to the perceived tendencies. A research on suppliers’ (producers and distributors) marketing practice was conducted using a sample of 93 companies focused on consumer goods market from Serbia and Montenegro. Marketing approach was observed from the aspect of the following dimensions: company’s innovativeness, company’s differentiation, brand positioning and protection, developing good relations in marketing channels, perceiving the price as the reflection of brand value, and balanced application of promotion instruments. The results showed that implementation of modern marketing practice leads to more successful business operations and better financial results. It was also determined that, depending on the origin of (the majority) company ownership, there is a statistically significant difference in implementation of modern marketing approach. Foreign companies more consistently implement modern marketing practice in business operations. With respect to differences in companies’ market approach depending on the origin of the key brands no statistically significant differences were noted.

International Journal of Emerging Marketing

Fabio Cassia

Purpose The purpose of this paper is to comprehensively explore marketing issues for foreign industrial companies of large, small and medium size entering emerging markets (EMs), particularly transition economies in Eastern Europe. The vast majority of current studies about emerging markets focus only on defining suitable strategies related to large consumer goods corporations. Design/methodology/approach The research adopted a multiple case study approach. Five Italian companies belonging to different business-to-business industries that have entered emerging countries in Eastern Europe were selected for investigation. Findings Empirical analysis uncovered recurring issues related to: institutional factors causing market uncertainty and instability; difficulties in building a sales network; a need for product adaptation to guarantee satisfactory performance; choices related to communication, branding and trade fairs; and considerations about competition and first mover advantage. Results can be interpreted as an extension of the analysis of institutional voids by Khanna and Palepu (1997). Research limitations/implications The study is based on the analysis of five case studies of companies operating in specific emerging markets, namely in Eastern Europe Countries (EEc) Further research based on different samples and different emerging countries is needed before generalizing results. Practical implications The study shows that the main institutional void affecting business-to-business companies entering emerging markets (EEc) is the lack of locally developed sales and after-sales networks. This institutional void slows the entry process of business-to-business companies in EMs. Given these constraints, from the perspective of business-to-business SMEs, it may be fruitful to pursue niche positioning in EMs. Originality/value The study analyzes emerging markets opportunities and entry strategies from the business-to-business marketing perspective, uncovering the most critical issues.

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International Marketing Notes PDF | Syllabus, Book MBA 2021 2024

• Post last modified: 5 April 2022
• Reading time: 20 mins read
• Post category: MBA Study Material

Download  International Marketing Notes PDF 2024 for MBA. We provide complete MBA international marketing notes . MBA international marketing study material includes international marketing notes, international marketing book, courses, case study, syllabus, question paper, questions and answers and available in  international marketing pdf  form.

Table of Content

• 1 International Marketing Syllabus
• 2 International Marketing PDF
• 3 International Marketing Notes
• 4 International Marketing Question Paper
• 5 International Marketing Books
• 6 Go On, Share & Help your Friend

The  MBA International Marketing Notes  can be downloaded in international marketing pdf from the below article.

International Marketing Syllabus

MBA International Marketing Syllabus  is mentioned below:

International Marketing : Scope and Significance of International Marketing, The importance of international marketing, Differences between international and domestic marketing International environment, International Social & culture Environment, the political legal environment and regulatory environment of international marketing.Technological Environment.

International Market Entry Strategies : Indirect Exporting, Domestic Purchasing, Direct Exporting, Foreign Manufacturing Strategies without Direct Investment, Foreign Manufacturing Strategies with Direct Investment. Entry Strategies of Indian Firms.

International product management : International product positioning, Product saturation Levels in global Market, International product life cycle, Geographic Expansion–Strategic Alternatives. New products in Intentional Marketing, Product and culture, brands in International Market.

International Marketing Channels : channels –Distribution Structures, Distribution Patterns, Factors effecting Choice of Channels, the Challenges in Managing an international Distribution Strategy Selecting Foreign Country Market intermediaries. The management of physical distribution of goods, Advertising and Branding, Grey Market goods.

Export Marketing : Introduction to Export Marketing, Export Policy Decisions of a firm, EXIM policy of India. Export costing and pricing, Export procedures and export documentation. Export assistance and incentives in India.

International Marketing PDF

International Marketing Notes

What is International marketing?

International marketing refers to marketing carried out by companies overseas or across national borders.

On completion of International Marketing course, students should be able to critically analyze the international marketing environment in terms of markets structures and size, legal frameworks, political structures, financial markets etc for managing products and services, and other marketing mix factors.

International Marketing Question Paper

Some of the international marketing questions and answers & question paper pdf are mentioned below:

• Discuss various objectives of International Marketing along with challenges involved ‘International Marketing’.
• Elaborate various ‘Product Strategies’ for International Markets.
• Discuss various factors affecting ‘International Pricing’.
• Describe various commercial documents required for shipment of export goods.
• How will you Identify a Product?
• Define Brand and Trademark?
• Why Price of the Same Product Differ in International and Home Markets?
• What is the Scope of Product Planning and Development?
• Name Few Export Promotion Organisations Working to Promote Exports in India?
• What are the Factors that Influence Packaging Decision in International Marketing?

International Marketing Books

Below is the list of international marketing book recommended by the top university in India.

• Global Marketing Management, Keegan, Green, 4/e, Pearson
• International Marketing, Philip R. Cateora, John L. Graham, Prasanth Salwan, TMH
• International Marketing Analysis and Strategy, Sak Onkvisit, John J. Shaw, PHI.
• International Marketing, Michael R.Czinkota, Likka A Ronkainen, Cengage .
• International Marketing, Vasudeva PK, excel.
• Global Marketing Management, Lee, Carter, Oxford.
• International Marketing and Export Management, Albaum, Pearson Education.
• Global Marketing, Johansson, TMH.

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In the above article, a student can download International Marketing Notes PDF 2020 for MBA. international marketing study material includes international marketing notes , international marketing books , international marketing syllabus , international marketing question paper , international marketing questions and answers , international marketing courses in international marketing pdf form.

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