how to format a powerpoint presentation

Microsoft 365 Life Hacks > Presentations > How to Format Presentation Slides

How to Format Presentation Slides

Learn how to give your presentation slides a facelift so they captivate your audience.

Why is Presentation Design and Formatting Important?

A well-designed presentation can help you connect with your audience and gets your message across in an easily digestible manner. Great presentation design can impart a positive first impression and is more likely to draw in and engage an audience.

Pretend you’re attending a presentation and instead of formatted PowerPoint slides, each one is plain white with a lot of dark text that’s hard to read. And even though the background and text colors are the same, none of the text is lined up and multiple fonts are used. There are no transitions or title pages that help to differentiate between topics being discussed and you’re presented with slide after slide of confusing, jumbled text.

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Formatting slides in your presentation is what enhances the look of the slides and transforms them into something that complements the content and resonates with the audience.

What Else Should a Good Presentation Include?

While formatted slides can help to connect with the audience, a good presentation should also include:

• Well-written, concise content that clearly explains the problem that you’re trying to solve and the unique solution you’ve come up with.
• A great hook or emotionally compelling introduction.
• Visuals that support your message and aren’t too busy.

Most importantly, a good presentation should be efficient and engage with the audience. And that engagement can be found in the content as well as how the slides are formatted.

Tips for Creating & Formatting Presentation Slides

Before you start creating your PowerPoint presentation, make sure that your content is solid. Making an outline can help you keep information organized, clear, and concise before you put it into a presentation. The outline can also help you break down what information is shared on each slide to keep things from being overcrowded or wordy. Take a minute to consider your audience and the best ways to connect with them and present what you’re trying to share.

Once your content is finalized, you can get to work on creating and formatting your presentation slides.

How to Make a Slide

A PowerPoint presentation is sometimes known as a deck and is composed of different slides. When you’re putting your own deck together, you’ll certainly need to add slides and format them in different ways.

In order to make a new slide appear in your presentation, first select the slide that you’d like your new slide to follow. Then click Home and choose New Slide . From there, you can choose your desired layout , and start inputting content. The layout options in PowerPoint are great for keeping your text lined up and consistent through the deck. You can also rearrange, duplicate, and delete slides as necessary.

Formatting Your Presentation Slides

Once you’ve created your content or slides, it’s time to consider design and formatting. This is where you make choices about themes, templates, color schemes, and fonts.

If you don’t feel confident about your design abilities, you might want to try applying a template . This customizable option offers a variety of artistic skins that can give your deck a professional polish. There is even a range of downloadable templates available from Microsoft to suit any kind of presentation.

Don’t feel like you must use a template, though. Many users may prefer to use or create a theme to visually tie together their presentations. PowerPoint provides a variety of themes which include color schemes, backgrounds, fonts, and placeholder slides. In the Design tab, you can choose a theme that appeals to you or matches with your content. You can even try different color variations within the theme by selecting Variants . Each variant has built in options for colors, fonts, and background colors and styles that can help you format your slides and create a cohesive look throughout the deck.

There are a few things to keep in mind if you decide to eschew the suggestions made by PowerPoint:

• Consider the colors you’re using. There are definitely a few color combinations you should avoid .
• Choose fonts that are easy to read and make sure that your text isn’t too small to be read across a large room. You’ll also want to remember to keep the text on your slides relatively sparse, with no more than three bullet points per slide.

Using Visual Aids in Your Presentation

One way to break up the monotony of an all-text presentation is to use visual aids like charts, graphs, static images, gifs, and movies.

As with all other aspects of your deck, ensure that your visuals are easy to see and understand, and aren’t too wordy. Imagine trying to read a line graph with lots of muddy colors and small text from across a conference room. The goal of a visual aid is to make the presentation you’re giving more compelling and the information you’re sharing easier to understand.

Here are a few tips for adding visuals to your presentation:

• Make sure the images you use are of high quality and that they fit in your deck. They shouldn’t be distorted or pixelated, as this will distract from the content.
• All charts should be very easy to read and understand. If someone can’t immediately glean what information is presented, you may be trying to fit too much into a single chart.
• Don’t use more than one chart per slide unless it’s necessary. Keep it simple.
• If you’re including a brand or logo in your deck, make sure you’re adhering to that brand’s style guide .

A great way to get design ideas for slides in your presentation us to use the Designer feature in PowerPoint. It automatically generates design ideas for you to choose from based on the content of your slide. Designer detects when you’re using pictures, charts, and tables and gives you suggestions for arranging them on your slides in a cohesive layout that’s easy on the eyes. Designer can also help to format your lists and timelines into easy-to-read graphics and suggests relevant graphics to pair with keywords that it finds within your content.

Create a PowerPoint deck that stands out and resonates with your audience by formatting it in a professional manner. And don’t forget to prep for your presentation !

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Simple Steps to Make a PowerPoint Presentation

Last Updated: April 28, 2024 Fact Checked

Creating a New PowerPoint

Creating the title slide, adding a new slide, adding content to slides, adding transitions, testing and saving your presentation.

This article was co-authored by wikiHow staff writer, Darlene Antonelli, MA . Darlene Antonelli is a Technology Writer and Editor for wikiHow. Darlene has experience teaching college courses, writing technology-related articles, and working hands-on in the technology field. She earned an MA in Writing from Rowan University in 2012 and wrote her thesis on online communities and the personalities curated in such communities. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,325,849 times. Learn more...

Do you want to have your data in a slide show? If you have Microsoft 365, you can use PowerPoint! PowerPoint is a program that's part of the Microsoft Office suite (which you have to pay for) and is available for both Windows and Mac computers. This wikiHow teaches you how to create your own Microsoft PowerPoint presentation on a computer.

How to Make a PowerPoint Presentation

• Open the PowerPoint app, select a template and theme, then like “Create.”
• Click the text box to add your title and subtitle to create your title slide.
• Click the “Insert” tab, then “New Slide” to add another slide.
• Choose the type of slide you want to add, then add text and pictures.
• Rearrange slides by dragging them up or down in the preview box.

Things You Should Know

• Templates make it easy to create vibrant presentations no matter your skill level.
• When adding photos, you can adjust their sizes by clicking and dragging in or out from their corners.
• You can add animated transitions between slides or to individual elements like bullet points and blocks of text.

• If you don't have a Microsoft Office 365 subscription, you can use the website instead of the desktop app. Go to https://powerpoint.office.com/ to use the website version.
• You can also use the mobile app to make presentations, though it's easier to do this on a computer, which has a larger screen, a mouse, and a keyboard.

• If you don't want to use a template, just click the Blank option in the upper-left side of the page and skip to the next part.

• Skip this step if your selected template has no themes available.

• If you're creating a PowerPoint presentation for which an elaborate title slide has been requested, ignore this step.

• You can change the font and size of text used from the Home tab that's in the orange ribbon at the top of the window.

• You can also just leave this box blank if you like.

• You can also click and drag in or out one of a text box's corners to shrink or enlarge the text box.

• On a Mac, you'll click the Home tab instead. [1] X Research source

• Clicking the white slide-shaped box above this option will result in a new text slide being inserted.

• Title Slide
• Title and Content
• Section Header
• Two Content
• Content with Caption
• Picture with Caption

• Naturally, the title slide should be the first slide in your presentation, meaning that it should be the top slide in the left-hand column.

• Skip this step and the next two steps if your selected slide uses a template that doesn't have text boxes in it.

• Text boxes in PowerPoint will automatically format the bulk of your text for you (e.g., adding bullet points) based on the context of the content itself.
• You can add notes that the Presentation will not include (but you'll still be able to see them on your screen) by clicking Notes at the bottom of the slide.

• You can change the font of the selected text by clicking the current font's name and then clicking your preferred font.
• If you want to change the size of the text, click the numbered drop-down box and then click a larger or smaller number based on whether you want to enlarge or shrink the text.
• You can also change the color, bolding, italicization, underlining, and so on from here.

• Photos in particular can be enlarged or shrunk by clicking and dragging out or in one of their corners.

• Remember to keep slides uncluttered and relatively free of distractions. It's best to keep the amount of text per slide to around 33 words or less. [2] X Research source

• Slide content will animate in the order in which you assign transitions. For example, if you animate a photo on the slide and then animate the title, the photo will appear before the title.
• Make your slideshow progress automatically by setting the speed of every transition to align with your speech as well as setting each slide to Advance . [3] X Trustworthy Source Microsoft Support Technical support and product information from Microsoft. Go to source

• If you need to exit the presentation, press Esc .

• Windows - Click File , click Save , double-click This PC , select a save location, enter a name for your presentation, and click Save .
• Mac - Click File , click Save As... , enter the presentation's name in the "Save As" field, select a save location by clicking the "Where" box and clicking a folder, and click Save .

Community Q&A

• If you save your PowerPoint presentation in .pps format instead of the default .ppt format, double-clicking your PowerPoint presentation file will prompt the presentation to open directly into the slideshow view. Thanks Helpful 5 Not Helpful 0
• If you don't have Microsoft Office, you can still use Apple's Keynote program or Google Slides to create a PowerPoint presentation. Thanks Helpful 0 Not Helpful 0

• Your PowerPoint presentation (or some features in it) may not open in significantly older versions of PowerPoint. Thanks Helpful 1 Not Helpful 2
• Great PowerPoint presentations avoid placing too much text on one slide. Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ https://onedrive.live.com/view.aspx?resid=DBDCE00C929AA5D8!252&ithint=file%2cpptx&app=PowerPoint&authkey=!AH4O9NxcbehqzIg
• ↑ https://www.virtualsalt.com/powerpoint.htm
• ↑ https://support.microsoft.com/en-us/office/set-the-timing-and-speed-of-a-transition-c3c3c66f-4cca-4821-b8b9-7de0f3f6ead1#:~:text=To%20make%20the%20slide%20advance,effect%20on%20the%20slide%20finishes .

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17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]

Published: April 26, 2024

PowerPoint presentations can be professional, attractive, and really help your audience remember your message.

If you don’t have much experience, that’s okay — I’m going to arm you with PowerPoint design tips from pro presenters, the steps you need to build an engaging deck, and templates to help you nail great slide design.

Download Now

Buckle up for a variety of step-by-step explanations as well as tips and tricks to help you start mastering this program. There are additional resources woven in, and you’ll find expert perspectives from other HubSpotters along the way.

Table of Contents

How to Make a PowerPoint Presentation

Powerpoint presentation tips.

Microsoft PowerPoint is like a test of basic professional skills, and each PowerPoint is basically a presentation made of multiple slides.

Successful PowerPoints depend on three main factors: your command of PowerPoint's design tools, your attention to presentation processes, and being consistent with your style.

Keep those in mind as we jump into PowerPoint's capabilities.

Getting Started

1. open powerpoint and click ‘new.’.

A page with templates will usually open automatically, but if not, go to the top left pane of your screen and click New . If you’ve already created a presentation, select Open and then double-click the icon to open the existing file.

10 Free PowerPoint Templates

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• Creative templates.
• Data-driven templates.
• Professional templates.

You're all set!

Click this link to access this resource at any time.

Creating PowerPoint Slides

3. insert a slide..

Insert a new slide by clicking on the Home tab and then the New Slide button. Consider what content you want to put on the slide, including heading, text, and imagery.

• Finally, PowerPoint Live is a new tool that enables you to do more seamless presentations during video calls and may be a better overall match for doing presentations remotely. Check out this video:

11. Try Using GIFs.

12 Free Customizable Resume Templates

Fill out this form to access your free professionally-designed templates, available on:

• Microsoft Word
• Google Docs
• Microsoft PowerPoint
• Google Slides

15. Embed multimedia.

PowerPoint allows you to either link to video/audio files externally or to embed the media directly in your presentation. For PCs, two great reasons for embedding are:

• Embedding allows you to play media directly in your presentation. It will look much more professional than switching between windows.
• Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

If you use PowerPoint for Mac it gets a bit complicated, but it can be done:

• Always bring the video and/or audio file with you in the same folder as the PowerPoint presentation.
• Only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder.
• If the presentation will be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format.
• Consider using the same operating system for designing and presenting, no matter what.

16. Bring your own hardware.

Between operating systems, PowerPoint is still a bit jumpy. Even between differing PPT versions, things can change. The easiest fix? Just bring along your own laptop when you're presenting.

The next easiest fix is to upload your PowerPoint presentation into Google Slides as a backup option — just make sure there is a good internet connection and a browser available where you plan to present.

Google Slides is a cloud-based presentation software that will show up the same way on all operating systems.

To import your PowerPoint presentation into Google Slides:

• Navigate to slides.google.com . Make sure you’re signed in to a Google account (preferably your own).
• Under Start a new presentation , click the empty box with a plus sign. This will open up a blank presentation.
• Go to File , then Import slides .
• A dialog box will come up. Tap Upload.
• Click Select a file from your device .
• Select your presentation and click Open .
• Select the slides you’d like to import. If you want to import all of them, click All in the upper right-hand corner of the dialog box.
• Click Import slides.

When I tested this out, Google Slides imported everything perfectly, including a shape whose points I had manipulated. This is a good backup option to have if you’ll be presenting across different operating systems.

17. Use Presenter View.

In most presentation situations, there will be both a presenter’s screen and the main projected display for your presentation.

PowerPoint has a great tool called Presenter View, which can be found in the Slide Show tab of PowerPoint. Included in the Presenter View is an area for notes, a timer/clock, and a presentation display.

For many presenters, this tool can help unify their spoken presentation and their visual aid. You never want to make the PowerPoint seem like a stack of notes that you’re reading off of.

Use the Presenter View option to help create a more natural presentation.

Pro Tip: At the start of the presentation, you should also hit CTRL + H to make the cursor disappear. Hitting the “A” key will bring it back if you need it.

Your Next Great PowerPoint Presentation Starts Here

Now that you have these style, design, and presentation tips under your belt, you should feel confident to create your PowerPoint presentation.

But if you can explore other resources to make sure your content hits the mark. After all, you need a strong presentation to land your point and make an impression.

With several templates to choose from — both in PowerPoint and available for free download — you can swiftly be on your way to creating presentations that wow your audiences.

Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness.

Don't forget to share this post!

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PowerPoint Best Practices: The Formatting Guides

• PowerPoint Tutorials
• December 16, 2014

When people see our slides, they often ask us: “What is all that stuff there on the left side of your slides and how do I get them on mine?”

“All that stuff” is what we have dubbed the “Formatting Guides” and in our opinion, is one of the cleverest PowerPoint best practices you can implement today, to save time…which is why you’ll see them across our website in our slide examples, screenshots and videos.

You might say: “But, isn’t that what creating your own custom PowerPoint theme is for in the first place?”

The answer is yes…but the formatting guides will take your formatting selections to the next level, by creating a visual guide of all the formatting that needs to be used, and give someone the bread crumbs they need to recreate your theme if they need to.

That’s why we consider it as one of the cleverest, and low tech, PowerPoint best practices that you can immediately implement today.

These breadcrumbs will also never show up when you present your presentation or convert your presentation to the PDF file format.

To learn how to convert your PowerPoint presentation into a PDF,  read my guide here .

[Watch] Setting up your formatting guides

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1. Open the Slide Master View

First off, you want to add the formatting guides in the Slide Master View of your presentation, next to the parent slide. And there are number of placement advantages for doing so (as discussed below).

But first off, if you’ve never navigated to the Slide Master View before, from the View tab in your Ribbon, select Slide Master.

2. Navigate up to the Parent Master Slide

Once in the Slide Master View, on the left hand side of your screen, select the Parent Slide, or largest slide, on the left. This is where you want to add the Formatting Guides to take advantage of the three placement advantages discussed below.

Advantage #1: They show up everywhere

Once on your Slide Master, the formatting guides will show up everywhere within your presentation, or at least in enough places (you can toggle them off for specific layouts) that there is no way to “accidentally” not see them.

Additionally, if you ever need to update the formatting guides, you can update them all at once (on your Slide Master) and have those changes carried through to all of your slides!

Now, if you feel it’s too distracting to have them show up everywhere within your presentation, you can alternatively add them to the left side of your Title Slide (or other) layout and only have them show up on that specific layout.

Advantage #2: You can’t accidentally delete them

As such, they won’t get in your way and if someone does want to change them (if they dare), they’ll have to purposefully navigate to the Slide Master view to do so.

Advantage #3: They don’t print on show onscreen

Placing the formatting guides on the outside of the slide space ensures that they will NEVER show up when presenting or printing your presentation.

So they are there when you need them, building out your presentation; but they aren’t there when you don’t need them, presenting or printing your presentation.

3. Add your Formatting Guides off the slide space

What to include in your Formatting Guides

You can include as much or as little formatting guidance as you want, but our recommendation is that you should include the font styles (spelled out), font sizes, outline weights, hard code the fill colors to match the theme colors that should be used within your presentation, and include the RGB or HSL codes for your colors (see explanation below).

If you use additional formatting elements in your presentations like drop shadows, bevels, etc., you can add those to your Formatting Guides.

Tips for adding colors to the Formatting Guides

• Within the color dialog box (hard coding the color in)
• Within the Formatting Guide rectangles themselves

Hard coding the colors in

Notice in the picture below that even though I’ve selected a new theme color, the formatting guides remain the same.

On the Custom tab, all you need to do is re-type the codes that are currently in each menu item there. So for Red, you would simply place your cursor where “31” is and type “31” on your keyboard, etc. And now it’s hard coded in.

Typing in the colors codes into the Formatting Guides

The second place you want to add your color codes, is in the Formatting Guide rectangles themselves, to act as the Hansel and Gretel bread crumbs that someone can use to rebuild your theme colors if they need to.

As you can see on the right, I simply type them in with dashes separating the numbers.

Yes, in an ideal world full of unicorns and cotton candy clouds, you would create your own customized theme, distribute it to everyone properly and everyone would actually use it.

But until we see unicorns crossing the street and edible clouds floating in the skies, the formatting guides is your best insurance policy (that we know of) to police formatting consistency across your presentations.

To learn more about PowerPoint best practices for building templates,  read our guide here .

If you enjoyed the depth of this article, you can learn more about our PowerPoint training courses and other free resources here .

What’s Next?

Related articles.

• What is a broken link chart in PowerPoint (and how to fix it)?
• Bar chart trick: Right aligning categories (PPT, Word, and Excel)
• PowerPoint settings: program level vs. presentation level
• What is a linked Excel chart in PowerPoint?
• Set Up Slide Show: Customize how your PPT presentations run

About The Author

This Post Has 2 Comments

Genius. I need that to “force” consistency in presentation general look and feel. I wonder if that formatting guide applies to Word Doc too.

Hey Jimmy, and thanks for the comment! Yeah we’ve found that most people will take more notice of formatting with these guides. I WISH they applied to Word too! We haven’t found a way to do the same thing there, but what you could do is make page 1 a formatting guide sheet, where you put all that information, along with instructions to delete before sending or exclude from printing… not a great solution but it’s something. Let us know if you figure out something more elegant! 🙂

Comments are closed.

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How to Format PowerPoint Slides: A Complete Tutorial

Complete Tutorial: How to Format PowerPoint Slides

Format PowerPoint Slides? As you know, PowerPoint is a handy tool if used properly. There is a lot to format and changes to be made in the program, and in this article, we go through the most critical formatting tips, what you will learn to format in this article are:

• Chunks of Content
• Header and Footer
• Bullet Lists

The above is a long list of areas, but that is why we have named this article exactly “Complete Tutorial: How to Format PowerPoint Slides.” Let’s dig into the content!

Format Text in PowerPoint

In PowerPoint, all text is written in text boxes. Each text box can be viewed as its own miniature document which can have its own settings for, for example, indents, tabs, and another formatting.

Like different Word documents, paragraphs work in the same way in text boxes for PowerPoint. If you write a running text and end with “Enter”, a new paragraph is created for upcoming text. This makes it possible to have different settings for different pieces within the same text box.

To make different formatting in text boxes, it is crucial to keep track of what you want to format. Is it one or more words? Or a piece? Or all the text in the text box? With the right selection, this will be easy. Format text is very important when you format PowerPoint slides.

Format Words, in Running Text in PowerPoint

Select the word or text to be formatted. Double-click for a word or make a continuous selection for a coherent text.

Then do the formatting (for example, bold style), and this applies to the selected text.

Pro Tip! For single words, it works just as well just to place the cursor in the word and do its formatting. It is therefore not necessary to mark the word.

Format a Paragraph

To format a whole piece of text in the text box, it is sufficient to place the cursor in the current paragraph. However, if you have to format several parts, it is necessary to mark these pieces in advance.

Then do a paragraph formatting (for example, bulleted list or indentation). Then this change only occurs in the current paragraph.

Format Chunks of Content

You can also format the full contents of a text box at once without having to select all text. When you click on a text box, the frame becomes around a dashed line. Then you are in an edit mode and can choose or edit the text in the text box. If you click on the dashed frame, the line instead becomes solid. Now the entire text box is selected, and all formatting you make applies to the whole text in the text box.

This method is handy for quickly giving the text the same settings and formatting at once, and a great tool when you format PowerPoint slides.

Pro Tip! If the text box is in edit mode (dashed line), you can press “Esc” on the keyboard. Then the entire text box is highlighted (solid line).

Format the Header and Footer

The information displayed on each page of the PowerPoint presentation, such as a logo, address, title, or page number, should be in either the header or footer of the image. Since these are such common elements for a presentation, that is, they are visible on all pages, PowerPoint has created a function that prevents you from formatting this on every page.

Changing the contents of the footer or header is a simple process that can be applied either to individual images or across the board to all slides in the presentation. You can easily format the footer in your PowerPoint slides by following these steps:

Format Header and Footer in PowerPoint

1 Open the PowerPoint file. Then, click the “View” button in the top menu, and then navigate down to the “Normal” or “Slide Sorter” views that you see in the top left.

2. Click the “Insert” menu. Then click the “Header and Footer” option. Click on “Slide.”

3. Edit header information displayed at the top of the image or change the text in the footer field. Click “Apply” to apply the changes to one or more selected images. Click “Apply to All” to change the header and footer information of all the slides.

Format Bullet Lists

When you format PowerPoint slides, bullet lists are very important. Create bulleted lists with default points and lists with your own graphic points. You can also create numbered lists in the same way. You can easily add and format a bullet list in PowerPoint by following these steps:

1. Click on the bullets bullet button or select a bulleted image layout.

2. Enter the first entry in your list.

3. Press the Enter key. A gray dot appears on the next line.

4. Continue until the list is complete.

5. To change the row in the list but not to create a new point, press Shift + Enter.

Format the Bullet Point Appearance in Your PowerPoint Slides

1. Select the frame on the placeholder.

2. Start menu “Home”.

3. Select the Points “Bullets” button.

4. Click the Bullets and Numbering option to use a different bullet appearance.

5. Click the “Customize” button to select a character for point appearance.

6. Select Color and Size as a percentage of text.

7. You can use the “Picture” button for more alternative points.

Space Between Bullet Points and Text.

When you have selected bigger points for your text, it may become crowded between the points and the text. To increase the distance between points and writing, first show the ruler.

1. Click “View” Ribbon.

2. Check the Ruler box.

Distance Between Bullet Points and Text.

1. Click on the text. You cannot choose to mark the frame on the placeholder!

2. Drag the Hanging Indent icon. It’s the little triangle with the tip up, the “tent.”

Several Levels in the Bullet List

You can create sub-points for your bulleted list.

1. Stand with the cursor in the text at one point.

2. Click the “Increase Indent” / “Decrease button”

3. You can use the Tab key to lower the level and Shift + Tab to raise the level. Then the cursor must be placed in front of the first letter of the point.

Bullet List Spacing

You can set the spacing between rows.

1. Select the frame on the placeholder or select individual rows.

2. Start menu “Home.”

3. Select “Line Spacing.”

Poorly formatted bullet point list is a very common issue, make sure you make this right when you format PowerPoint slides.

The Format Panel

You can enable the style panel for shapes and image objects. There are formats and layout options gathered for quick changes. To activate the Format panel, right-click on the object and then select Image “Format Shape.” The style panel opens on the right side with the various useful options when formatting PowerPoint slides.

Add & Format Tables

To create an edit Tables are a lot easier and more convenient compared to Word and Excel. This is a great way to format PowerPoint slides. In PowerPoint, the tables are formatted to look good, rather than be packed with data. The trade-off is, however, less functionality, you cannot use classic Word fields or Excel formulas. However, you can achieve this by link an Excel file to your slide, follow these steps:

1. Navigate to “Insert”

2. Click “Object”

3. Select the Word document or Excel file you want to embed in your slide.

Add a Table to a PowerPoint Slide

There are several ways to create and add tables in PowerPoint, the most convenient and comfortable method is:

2. Select “Table,” and specify how many rows and columns you need

Setting Table Options in PowerPoint

After you create a table, click anywhere in the table to select it to enable the Alternative Group table in the Table tab. Then click the options button and toggle between and format rows and columns.

The Total Rows option is just another format for the bottom line – PowerPoint has no formulas or calculations. You can see checkboxes instead of a menu if the screen is wide enough.

Select a Table Style in PowerPoint

The standard layout gets boring, pretty fast. While selecting your table, visit the Format Groups table on the Table Layout table in the ribbon to apply a new style. Click on the left and right scroll arrows at both ends of the table style gallery or click on “cute place” at the bottom to display all styles in a palette. If you want a standard table, select “Clear Table Style,” which is also the first table in the Table Style gallery and the Table Format palette.

In this article, we have presented several elements you can edit and format in PowerPoint. Furthermore, we have taken you through the process of actually format PowerPoint slides. Now, you are probably more confident when you work with:  

Of course, there are many more elements in PowerPoint that can be formatted, but it will be too long for an article. We plan to launch an article shortly focusing on how to format images and video.

Thank you for reading, and we hope you have learned something. Do you have any questions or comments? Then you are more than welcome to get in touch with us as usual. If you need help with PowerPoint or other Microsoft Office tools, you are also welcome to contact us.

You May Also Like: How to Embed: PowerPoint Video

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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How-To Geek

6 ways to create more interactive powerpoint presentations.

Engage your audience with cool, actionable features.

Quick Links

• Add a QR code
• Embed Microsoft Forms (Education or Business Only)
• Embed a Live Web Page
• Add Links and Menus
• Add Clickable Images to Give More Info
• Add a Countdown Timer

We've all been to a presentation where the speaker bores you to death with a mundane PowerPoint presentation. Actually, the speaker could have kept you much more engaged by adding some interactive features to their slideshow. Let's look into some of these options.

1. Add a QR code

Adding a QR code can be particularly useful if you want to direct your audience to an online form, website, or video.

Some websites have in-built ways to create a QR code. For example, on Microsoft Forms , when you click "Collect Responses," you'll see the QR code option via the icon highlighted in the screenshot below. You can either right-click the QR code to copy and paste it into your presentation, or click "Download" to add it to your device gallery to insert the QR code as a picture.

In fact, you can easily add a QR code to take your viewer to any website. On Microsoft Edge, right-click anywhere on a web page where there isn't already a link, and left-click "Create QR Code For This Page."

You can also create QR codes in other browsers, such as Chrome.

You can then copy or download the QR code to use wherever you like in your presentation.

2. Embed Microsoft Forms (Education or Business Only)

If you plan to send your PPT presentation to others—for example, if you're a trainer sending step-by-step instruction presentation, a teacher sending an independent learning task to your students, or a campaigner for your local councilor sending a persuasive PPT to constituents—you might want to embed a quiz, questionnaire, pole, or feedback survey in your presentation.

In PowerPoint, open the "Insert" tab on the ribbon, and in the Forms group, click "Forms". If you cannot see this option, you can add new buttons to the ribbon .

As at April 2024, this feature is only available for those using their work or school account. We're using a Microsoft 365 Personal account in the screenshot below, which is why the Forms icon is grayed out.

Then, a sidebar will appear on the right-hand side of your screen, where you can either choose a form you have already created or opt to craft a new form.

Now, you can share your PPT presentation with others , who can click the fields and submit their responses when they view the presentation.

3. Embed a Live Web Page

You could always screenshot a web page and paste that into your PPT, but that's not a very interactive addition to your presentation. Instead, you can embed a live web page into your PPT so that people with access to your presentation can interact actively with its contents.

To do this, we will need to add an add-in to our PPT account .

Add-ins are not always reliable or secure. Before installing an add-in to your Microsoft account, check that the author is a reputable company, and type the add-in's name into a search engine to read reviews and other users' experiences.

To embed a web page, add the Web Viewer add-in ( this is an add-in created by Microsoft ).

Go to the relevant slide and open the Web Viewer add-in. Then, copy and paste the secure URL into the field box, and remove https:// from the start of the address. In our example, we will add a selector wheel to our slide. Click "Preview" to see a sample of the web page's appearance in your presentation.

This is how ours will look.

When you or someone with access to your presentation views the slideshow, this web page will be live and interactive.

4. Add Links and Menus

As well as moving from one slide to the next through a keyboard action or mouse click, you can create links within your presentation to direct the audience to specific locations.

To create a link, right-click the outline of the clickable object, and click "Link."

In the Insert Hyperlink dialog box, click "Place In This Document," choose the landing destination, and click "OK."

What's more, to make it clear that an object is clickable, you can use action buttons. Open the "Insert" tab on the ribbon, click "Shape," and then choose an appropriate action button. Usefully, PPT will automatically prompt you to add a link to these shapes.

You might also want a menu that displays on every slide. Once you have created the menu, add the links using the method outlined above. Then, select all the items, press Ctrl+C (copy), and then use Ctrl+V to paste them in your other slides.

5. Add Clickable Images to Give More Info

Through PowerPoint's animations, you can give your viewer the power to choose what they see and when they see it. This works nicely whether you're planning to send your presentation to others to run through independently or whether you're presenting in front of a group and want your audience to decide which action they want to take.

Start by creating the objects that will be clickable (trigger) and the items that will appear (pop-up).

Then, select all the pop-ups together. When you click "Animations" on the ribbon and choose an appropriate animation for the effect you want to achieve, this will be applied to all objects you have selected.

The next step is to rename the triggers in your presentation. To do this, open the "Home" tab, and in the Editing group, click "Select", and then "Selection Pane."

With the Selection Pane open, select each trigger on your slide individually, and rename them in the Selection Pane, so that they can be easily linked to in the next step.

Finally, go back to the first pop-up. Open the "Animations" tab, and in the Advanced Animation group, click the "Trigger" drop-down arrow. Then, you can set the item to appear when a trigger is clicked in your presentation.

If you want your item to disappear when the trigger is clicked again, select the pop-up, click "Add Animation" in the Advanced Animation group, choose an Exit animation, and follow the same step to link that animation to the trigger button.

6. Add a Countdown Timer

A great way to get your audience to engage with your PPT presentation is to keep them on edge by adding a countdown timer. Whether you're leading a presentation and want to let your audience stop to discuss a topic, or running an online quiz with time-limit questions, having a countdown timer means your audience will keep their eye on your slide throughout.

To do this, you need to animate text boxes or shapes containing your countdown numbers. Choose and format a shape and type the highest number that your countdown clock will need. In our case, we're creating a 10-second timer.

Now, with your shape selected, open the "Animations" tab on the ribbon and click the animation drop-down arrow. Then, in the Exit menu, click "Disappear."

Open the Animation Pane, and click the drop-down arrow next to the animation you've just added. From there, choose "Timing."

Make sure "On Click" is selected in the Start menu, and change the Delay option to "1 second," before clicking "OK."

Then, with this shape still selected, press Ctrl+C (copy), and then Ctrl+V (paste). In the second box, type 9 . With the Animation Pane still open and this second shape selected, click the drop-down arrow and choose "Timing" again. Change the Start option to "After Previous," and make sure the Delay option is 1 second. Then, click "OK."

We can now use this second shape as our template, as when we copy and paste it again, the animations will also duplicate. With this second shape selected, press Ctrl+C and Ctrl+V, type 8 into the box, and continue to do the same until you get to 0 .

Next, remove the animations from the "0" box, as you don't want this to disappear. To do this, click the shape, and in the Animation Pane drop-down, click "Remove."

You now need to layer them in order. Right-click the box containing number 1, and click "Bring To Front." You will now see that box on the top. Do the same with the other numbers in ascending order.

Finally, you need to align the objects together. Click anywhere on your slide and press Ctrl+A. Then, in the Home tab on the ribbon, click "Arrange." First click "Align Center," and then bring the menu up again, so that you can click "Align Middle."

Press Ctrl+A again to select your timer, and you can then move your timer or copy and paste it elsewhere.

Press F5 to see the presentation in action, and when you get to the slide containing the timer, click anywhere on the slide to see your countdown timer in action!

Now that your PPT presentation is more interactive, make sure you've avoided these eight common presentational mistakes before you present your slides.

Got any suggestions?

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Download the Customer Loyalty MK Plan presentation for PowerPoint or Google Slides. This incredible template is designed to help you create your own marketing plan that is sure to impress your entire team. Using this amazing tool, you'll be able to analyze your target audience, assess your competitors, map out...

Tennis Championship Pitch Deck

Download the Tennis Championship Pitch Deck presentation for PowerPoint or Google Slides. Whether you're an entrepreneur looking for funding or a sales professional trying to close a deal, a great pitch deck can be the difference-maker that sets you apart from the competition. Let your talent shine out thanks to...

Investment Company Business Plan

A business plan sets the strategy, resources, goals and plans for your company. If you focus on using money to fund new projects, get huge returns, make ideas possible and getting new forms of income, this template for investment companies is the one that best will reflect your ideals! With...

Digital Adaptation Meeting

Download the "Digital Adaptation Meeting" presentation for PowerPoint or Google Slides. Gone are the days of dreary, unproductive meetings. Check out this sophisticated solution that offers you an innovative approach to planning and implementing meetings! Detailed yet simplified, this template ensures everyone is on the same page, contributing to a...

Simple Business Plan

Boosting sales, attracting new customers, expanding the market... All of these are goals that businesses want to achieve. Aim high in your next presentation for your business plan, especially if you put your trust in this free template by Slidesgo.

Investment Business Plan

Rewards come after a great investment, and this applies especially to companies. You’ll need to attract potential investors and other people to put their trust in your project. With this free presentation template, you can explain your business plan, your market research and everything you need to strike a new...

Public Consulting

Consulting services are essential for many businesses and organizations. Promote yours by showing your audience a presentation created out of this dynamic template. The illustrations are isometric, which is always a good innovation. All the layouts, graphs and infographics included are very helpful when it comes to defining your potential...

Colorful Candy Shop Company Profile

Do you like candies? It’s time to sweeten your presentation with a very fun template! The pastel colors and wavy abstract shapes will make your information stand out and frame your data into a cool candy-land. Present your candy shop to potential investors, clients or at an industry level and...

Macari Company Profile

Making your business known in all areas is not easy, but not impossible either. Clear, concise, direct and minimalist: this is the aesthetics of this presentation with which you can create your company profile department by department, down to the smallest detail. With only three colors (white, black and red)...

Speech Therapy Expert CV

Download the Speech Therapy Expert CV presentation for PowerPoint or Google Slides. Having a good CV can make all the difference in landing your dream job. It's not just a piece of paper, it's your chance to showcase your skills, experience, and personality. If you want to stand out from...

Law Consulting Sales Pitch

To ensure that people act according to what they’re allowed to do, law consulting firms offer their helpful legal services. When it comes to demonstrating your strong points and attracting new clients, there’s nothing like a sales pitch, and this new free business template is cut out for that job.

Technology Consulting

If you want to attract new clients to your technology company and to keep them satisfied, design your own consulting sales pitch with these minimalistic slides.

Cute Interface Portfolio

Download the Cute Interface Portfolio presentation for PowerPoint or Google Slides. When a potential client or employer flips through the pages of your portfolio, they're not just looking at your work; they're trying to get a sense of who you are as a person. That's why it's crucial to curate...

Co-operative Company Business Plan

Having a good business plan can open many doors. At Slidesgo we know that, and that’s why we have created this co-operative company business plan, to help you structure your information. Start with an overview of market trends and competitors. Then edit the graphs to talk about your potential clients...

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