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Market Research as a Service

A value-added service at no additional cost.

MRAS delivers meaningful market data to federal, state, and local agencies. Through FAR Part 10 compliant requests for information, sources sought, industry days, and advanced product research, MRAS collects data to help customers understand where their need fits within the GSA government-wide marketplace.

Watch a video to learn more about Market Research As a Service .

Explore our offerings

MRAS provides automated RFIs and Sources Sought for services and advanced GSA Advantage product searches.

• Request for Information (RFI) with Market Research Report  — Request an RFI to understand GSA contracts and industry capabilities with a market report.
• Product Research Request  — Search up to 20,000 products on GSA Advantage and receive a market report.
• MRAS Report Archives - COMING SOON! Search thousands of previous market research reports to research your requirement (OMB Max Login required).

Request for information with market research report

Develop customized RFIs that strategically target GSA contract holders on GSA eBuy, resulting in a robust market research analysis report showing all responses received, in as little as 1-2 weeks, depending on the requirement. Within 24 hours of receiving your request, we work directly with agency POCs to review a draft RFI developed from information provided, and work side-by-side with customers to further refine the RFI until it is ready to be posted on GSA eBuy.

After the RFI closes, a Market Research Report is designed specifically to see how the GSA market can meet technical requirements and mission needs provided. Market Research Reports are designed to facilitate completing Small Business Office review forms, developing Acquisition Plans, and assisting in formulating an overall acquisition strategy.

Begin your RFI or product market research request .

What to expect in the MRAS process

• Customer submits a request for an RFI
• Collaborate with us and develop RFI
• Customer approves and engages industry
• RFI closes and you get a market report
• Consult with us

The total estimated time is one day to two weeks, depending on the requirement.

MRAS provides each customer with a unique, comprehensive, and easy-to-understand report. The report analyzes industry partner data related to the customers' needs, which gives an understanding of the results expected under the markets researched. The Market Research Report includes socio-economic, technical, capabilities, and comprehensive business information so agencies can complete their Acquisition Planning and Small Business strategies and requirements and estimate documents.

Training and events

Mras customer training on effective market research (for federal, military, state, and local).

Attention all public sector employees in the contracting and acquisition career field! In GSA's Market Research As a Service Customer Training: Effective Market Research (Fed/Military), you'll learn the importance of market research, how and when to conduct it, and how to get the best results by making your data collection methods more efficient.

You'll also delve into the regulatory nature of FAR Part 10 and how it ties into other decisions such as acquisition planning, small business set-asides, commercial items, and contract type selection.

This course includes real-life scenarios, expert instructors, and tools from GSA's market research as a service. Take this opportunity to enhance your market research skills and advance your career. This is a one-CLP credit course.

Register Today

MRAS industry training

As an industry partner, you can provide valuable market research data to inform the purchasing decisions of GSA customers. Participating in our research allows you to showcase your products and services to potential buyers and play a key role in helping government agencies make informed and efficient purchasing decisions.

But why choose our MRAS over traditional market research methods? Our research is 100 times easier and efficient, making it a great business development activity for your company. Plus, by participating in MRAS, you can reach a wider audience of government buyers and increase your visibility in the market.

We offer monthly industry training seminars to help you get started and make the most of your participation in MRAS. CLPs are not issued for these webinars.

MRAS in the news

• Listen to the FAS Focus: Deep Dive podcast episode as we discuss GSA’s Market Research As a Service with Kevan Kivlan, Director, Customer & Stakeholder Engagements New England & FAS MRAS Program Office: https://twitter.com/i/status/150-165-6591321518081
• January 2022: MRAS Pushes Billions in Business to the GSA Schedule
• June 2021: MRAS Webinars Show Industry How To Work Smarter Not Harder

What our customers say

“Utilizing this resource is a great way to leverage the hard work put into establishing these contracts and provide a great benefit to the Government as a whole by simplifying the already complex process of federal acquisition. The benefit of conducting this market research gives a PCO the ability to see if there's a more expedient or cost-effective way to support their mission partner's needs. Often contracting is known as a slow and drawn-out process, and while it can be, this free tool is fast and gives a great snapshot as to what alternatives are available. MRAS is a great tool in a PCO's toolkit to have and one that should not be overlooked.”

— Capt. Jeremy A. Deorsey, Massachusetts Army National Guard

MRAS background

What MRAS is: MRAS helps customers by collecting and providing industry partner information specific to Agency needs. MRAS conducts Requests for Information, Sources Sought, and advanced product searches to help Agencies compile business, socio-economic, and technical data. Additionally, MRAS helps provide feedback from industry about Agency requirements documents, industry trends, best practices, and the best GSA contract and NAICs for their acquisition.

Cost: MRAS is a market research service GSA provides to all federal, state, and local agencies at no cost.

How to submit your market research request: Please reach out to your agency POC  so they can walk you through the MRAS process and determine the best MRAS service for your requirement. You can then fill out the MRAS Service Request Form .

For industry partners that need help with a survey

Please fill out the Industry Help Request Form .

Still have questions?

Contact your agency POC or email the MRAS team at [email protected] .

PER DIEM LOOK-UP

1 choose a location.

Error, The Per Diem API is not responding. Please try again later.

No results could be found for the location you've entered.

Rates for Alaska, Hawaii, U.S. Territories and Possessions are set by the Department of Defense .

Rates for foreign countries are set by the State Department .

2 Choose a date

Rates are available between 10/1/2021 and 09/30/2024.

The End Date of your trip can not occur before the Start Date.

Traveler reimbursement is based on the location of the work activities and not the accommodations, unless lodging is not available at the work activity, then the agency may authorize the rate where lodging is obtained.

Unless otherwise specified, the per diem locality is defined as "all locations within, or entirely surrounded by, the corporate limits of the key city, including independent entities located within those boundaries."

Per diem localities with county definitions shall include "all locations within, or entirely surrounded by, the corporate limits of the key city as well as the boundaries of the listed counties, including independent entities located within the boundaries of the key city and the listed counties (unless otherwise listed separately)."

When a military installation or Government - related facility(whether or not specifically named) is located partially within more than one city or county boundary, the applicable per diem rate for the entire installation or facility is the higher of the rates which apply to the cities and / or counties, even though part(s) of such activities may be located outside the defined per diem locality.

Change Number: DAFAC 2023-0707 Effective Date: 07/07/2023

Subpart 5307.1 - ACQUISITION PLANS

5307.104 general procedures.

(a) In order to help develop a sound acquisition strategy, the acquisition team must provide appropriate opportunities for the early involvement of industry in all acquisitions and the Defense Contract Management Agency and Defense Contract Audit Agency in non-competitive acquisitions.

5307.104-90 Solicitation Release

(a) For ACAT programs, see DAFI 63-101/20-101 (paragraph 4.3.1) and DODI 5000.02

(b) For all other acquisitions, the contracting officer must not release the solicitation until the approval official has approved the Acquisition Plan (AP) unless the acquisition is being conducted pursuant to the authority of FAR 6.302-2 , Unusual and compelling urgency .

(c) For acquisitions utilizing policies and procedures in accordance with FAR 15.3, see FAR 15.303 and the DoD Source Selection Procedures .

5307.104-91 Changes

If a change occurs to the program/acquisition that significantly affects the acquisition, the program manager with the assistance of the contracting officer must prepare a revised AP and a statement that summarizes the changes and obtain the approval from the appropriate approval authority.

5307.104-92 Acquisition Strategy Panels (ASP) and Approval Authority (AP)

(1) ASP are integral to a deliberative process that support the acquisition strategy approving authority in making informed decisions in performing their acquisition execution responsibilities. An ASP includes the Chair, panel members, and a briefing supporting the proposed strategy.

(2) The program manager, or the contracting officer if a program manager is not assigned, must ensure an ASP is conducted for all acquisitions that require a written AP in accordance with DFARS 207.103 , unless otherwise waived by the AP approval authority ((also see 5307.104-92 Acquisition Strategy Panels (ASP) and AP Approval Authority DAFFARS 5307.104-92(b)) .

(3) The AP approval authority will be the ASP Chair. The ASP Chair will determine the ASP membership and the required briefing content based upon the unique requirements of each acquisition.

(4) At the conclusion of the ASP briefing, the program manager (or equivalent) must prepare ASP minutes and obtain approval from the AP approval authority.

(b) AP Approval Authority:

(c) Actions that do not require a written Acquisition Plan or written Streamlined Strategy: (Note: FAR 7.102 requires acquisition planning and market research for ALL acquisitions.)

(1) Task orders or delivery orders awarded from a DoD ID/IQ vehicle in accordance with the terms of the basic contract. Acquisition Plans are required for non-DoD orders.

(Note: Use of non-price evaluation factors for award of task orders or delivery orders is considered outside the terms of the basic contract and action would require a written AP IAW DFARS 207.103 and DAFFARS 5307.104-92(a)(2))

(2) Modifications within the scope of the contract;

(3) Replenishment parts except for those replenishment buys that require design; development, verification testing, and approval before start of production;

(4) Basic research under funding category 6.1

(5) Any action < SAT;

(6) Final Buy Out and One-Time Buy. This refers to a single contract that covers all known present and future requirements. This exception does not apply to a multiyear contract or a contract with options or phases;

(7) The Small Business Innovation Research (SBIR) program, including the Small Business Technology Transfer (STTR) program (e.g. DoD-wide program planning/solicitation); and

(8) Acquisitions in accordance with FAR 13.5 , Simplified Procedures for Certain Commercial Products and Commercial Services .

5307.105 Contents of Written Acquisition Plans

(1) For actions that do not fall within one of the categories listed within DFARS 207.103 or actions with dollar thresholds less than a need for a written Acquisition Plan (e.g. <$50M total program or <$25M in a FY for products & services), written AP documentation is still recommended. This documentation may include Market Research Acquisition Approach document (MRAA), Briefing Charts, Memorandum for Record, or use of the Streamlined Acquisition Strategy Summary as directed by the applicable approval authority.

(2) Actions above $10M but below the thresholds prescribed at DFARS 207.103, written AP documentation is recommended. Acquisition Teams should consider the depth, complexity, and requirements needs of their program to determine use of the AP template , ASP brief, or the Streamlined Market Acquisition Approach Document (SMRAA) template.

(3) Actions for production or services when the total cost of all contracts for the acquisition program is equal to or greater than $50M for all years or $25M or more for any fiscal year, an Acquisition Strategy Panel (ASP) is recommended. (Note: recommend documentation that identifies the ASP as the written AP)

(4) The acquisition strategy approval authority may utilize the ASP briefing charts and associated note pages, minutes, and change charts to satisfy a required written AP. Recommend documentation identifies the ASP as the written AP.

5307.107-2 Consolidation

(a) Consolidation determinations are only required for contracts awarded and performed in the United States and Outlying Territories.

(b) See MP5301.601(a)(i)

The determination must include the acquisition strategy information required in FAR 7.107-2 , to include supporting documentation that consolidation is necessary and justified when the expected benefits do not meet the thresholds for a substantial benefit but are critical to the agency’s mission success; and the procurement strategy provides for maximum practicable participation by small business. When preparing these documents clearly identify the consolidation determination.

5307.107-3 Bundling

(a) See MP5301.601(a)(i) .

(f)(1) See MP5301.601(a)(i) .

DAFFARS Parts

• Data Initiatives
• Regulations
• Smart Matrix
• Regulations Search
• Acquisition Regulation Comparator (ARC)
• Large Agencies
• Small Agencies
• CAOC History
• CAOC Charter
• Civilian Agency Acquisition Council (CAAC)
• Federal Acquisition Regulatory Council
• Interagency Suspension and Debarment Committee (ISDC)

ACQUISITION.GOV

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