business plan for a beauty bar

Beauty Salon Business Plan PDF Example

• February 28, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful beauty salon. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your salon’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a beauty salon business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the beauty industry, this guide, complete with a business plan example, lays the groundwork for turning your beauty salon concept into reality. Let’s dive in!

Our beauty salon business plan is designed with clarity and thoroughness, addressing all crucial aspects needed for a comprehensive business plan. It details the salon’s operations, strategic approach, market environment, competitive landscape, management team, and financial projections.

• Executive Summary : Provides a snapshot of your beauty salon’s business, market environment, management, and financial overview.
• Salon & Location : Describes the beauty salon’s ambiance, equipment, and unique features.
• Treatments & Pricing : Details the types of beauty treatments and services offered, along with pricing.
• Key Stats : Includes industry size , growth rates, and significant statistics relevant to the beauty salon sector.
• Key Trends : Highlights current market trends affecting the beauty industry (customer preferences, technological advancements, etc.).
• Key Competitors : Analyzes main competitors in the area and your salon’s competitive edge.
• SWOT : Analyzes strengths, weaknesses, opportunities, and threats.
• Marketing Plan : Describes promotional strategies to draw in and keep clients.
• Timeline : Lays out key milestones and objectives from launch to expansion, covering at least the first 12 months.
• Management : Introduces the team behind the salon, detailing their roles and contributions to the salon’s success.
• Financial Plan : Projects the salon’s 5-year financial performance, including expected revenue and expenses, and outlines funding expectations.

Beauty Salon Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary serves as an introduction to your beauty salon’s business plan, providing a succinct overview of your salon and the variety of beauty services it offers. This section should outline your salon’s market positioning, the comprehensive range of beauty treatments and services provided, its location, size, and a brief on operational practices.

Additionally, this section should assess how your beauty salon positions itself within the local market. It should enumerate the number of direct competitors in the vicinity, identify these competitors, and emphasize your salon’s unique selling points that set it apart.

It’s also essential to include details about the management and co-founding team, specifying their roles and how they contribute to the salon’s operational and strategic goals. Lastly, a summary of the financial projections, highlighting expected revenue and profit margins over a 5-year period, should be incorporated to outline the financial plan of your beauty salon.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

For a Beauty Salon, the Business Overview section is structured into 2 slides:

Salon & Location Illustrate the ambiance and layout of your beauty salon, highlighting features that create a welcoming and luxurious experience for clients. Discuss the salon’s strategic location, emphasizing how its accessibility and the surrounding area contribute to attracting your target market . Mention the benefits of your chosen location, such as high foot traffic or nearby complementary businesses.

Treatments & Pricing Explain the variety of beauty treatments and services your salon offers, including facials, manicures/pedicures, makeup, waxing, and more specialized services. Provide an overview of your pricing structure , showing how it aligns with the quality of services and the expectations of your clientele. Also, introduce any special offers, memberships, or loyalty programs designed to retain customers and enhance their experience at your salon.

Make sure to cover here _ Salon & Location _ Treatments & Pricing

Market Overview

In the Market Overview of your beauty salon business plan, initially address the overall size of the beauty salon industry and its prospects for growth. This provides a foundational understanding of the market’s scale and potential for expansion.

Next, explore recent trends within the industry, such as the increasing consumer preference for holistic beauty treatments, the demand for eco-friendly and natural beauty products, and the rise of personalized beauty services. For example, point out the growing popularity of bespoke skincare routines and treatments that cater to individual skin concerns, as well as the shift towards sustainable practices in beauty care.

Following this, delve into the competitive landscape, which spans from luxury beauty salons to more affordable options, including the burgeoning market for niche services like vegan or organic beauty treatments. For example, describe how your salon differentiates itself with a unique service offering , expertise in specific beauty treatments, or a commitment to sustainability. This section will help you to clearly define the demand for beauty salon services, outline the competition, and identify your salon’s unique place in the market.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, undertake a SWOT analysis for the beauty salon, identifying Strengths (such as a diverse range of beauty treatments and experienced beauticians), Weaknesses (like substantial ongoing costs or intense local competition), Opportunities (for instance, an increasing interest in self-care and beauty services), and Threats (such as economic downturns impacting discretionary spending).

Next, craft a marketing strategy that describes ways to attract and retain customers through targeted advertising, special introductory offers, active engagement on social media platforms, and participation in community events.

Finally, map out a comprehensive timeline that highlights essential milestones for the beauty salon’s launch, promotional campaigns, customer growth, and plans for scaling the business, ensuring that the salon advances with strategic intent and defined objectives.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the beauty salon’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the salon towards its financial and operational goals.

For your beauty salon business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your beauty salon’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your beauty salon business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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How To Write a Beauty Bar Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for beauty bar businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every beauty bar business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Beauty Bar Business Plan?

A beauty bar business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Beauty Bar Business Plan?

A beauty bar business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Beauty Bar Business Plan

The following are the key components of a successful beauty bar business plan:

Executive Summary

The executive summary of a beauty bar business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your beauty bar company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your beauty bar business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your beauty bar, mention this.

You will also include information about your chosen beauty bar business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a beauty bar business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the beauty bar industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a beauty bar business may include women who are looking for a quick and convenient place to get their hair done. These women may be working professionals with limited free time.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or beauty bar services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your beauty bar business may have:

• Convenience (hours of operation, walk-in service, parking)
• Quality of products and accessories
• Superior customer service
• Reasonable pricing
• Serene atmosphere/environment

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your beauty bar business via word-of-mouth marketing.  

Operations Plan

This part of your beauty bar business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a beauty bar business include reaching $X in sales. Other examples include adding new services, products, locations, or staff.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific beauty bar industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Beauty Bar Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Beauty Bar Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup beauty bar business.

Sample Cash Flow Statement for a Startup Beauty Bar Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your beauty bar company. It not only outlines your business vision, but also provides a step-by-step process of how you are going to accomplish it.

This guide has given you the framework for writing your own business plan, which is essential for obtaining funding and plotting the course for your company in the years ahead. Now it’s time to get started!   

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How to Write the Perfect Salon Business Plan in 6 Steps

Discover how to craft a winning salon business plan in just six steps! Boost your salon's success with expert tips, market analysis, and strategy insights.

No credit card required.

As a salon owner, having a well-thought-out business plan is essential to the success of your business. A salon business plan outlines your business goals, market analysis, marketing strategies, financial projections, and other key details, serving as a roadmap that guides you through the process of starting, running, and growing your salon. In this article, we’ll go over the key elements of a salon business plan and provide tips on how to write the best business plan for salons in 2023.

How Much Does It Cost to Run a Salon? 

Before you start writing a salon business plan, it’s important to get an idea of the startup and ongoing costs. As we discuss in this article , the costs of starting a salon range from $62,000 for an existing salon to $90,000 for a new operation. With some of the expenses, you’ll incur one-time costs – other expenses will be ongoing such as supplies and inventory. Here are some of the typical costs associated with starting a salon: 

Existing Salon 

When you buy an existing salon, be it a hair salon or nail salon, you save on the costs of buildout, salon equipment , and salon marketing, assuming the salon already has some of these elements in place. Here’s what you can expect to pay for the following:

• Rent deposit: $4,500
• Buyout of current salon: $10,500
• Leasehold improvements: $15,000
• Equipment: $10,000
• Initial supplies: $8,000
• Initial inventory: $4,000
• Certifications and licenses: $4,000
• Marketing: $5,000
• Legal or consulting fees: $1,000

Grand total: $62,000

The upfront costs of building out a brand-new salon, marketing it to local clients, and getting the business up and running will likely exceed those of buying an existing salon. Here are the typical expenses you can expect to incur for a new salon:

• Buyout of current salon: $0
• Leasehold improvements: $35,000
• Equipment: $25,000
• Marketing: $8,000

Grand total: $89,500

You may also want to budget for the following:

• If you need a loan or financing to cover startup costs, expect to pay interest rates of 1.25% to 10%.
• Salon insurance ranges from $50 to $1,000 per month.
• Salon booking software and a point of sale (POS) system range from free to $500 per month. GlossGenius starts at an industry-low $24 per month with low payment processing fees and includes a website, a branded card reader, and other extras.
• A salon website can cost you thousands, but with GlossGenius, it’s included free! Beautiful and customizable, your website is packed with scheduling features and is easy to navigate, helping to increase bookings and future appointments.

How Profitable Is Owning a Salon?

If you owned a salon during the pandemic, no doubt you experienced your fair share of struggles between lockdowns, closures, and reduced business hours. According to Statista , the U.S. market size of beauty salons dropped from $69 billion in 2019 to $42.3 billion in 2020. Fortunately, things are beginning to look up for hair, skin, nail, and other types of salons, with the market valued at $53.6 billion as of 2022.

You can take advantage of the comeback by approaching your salon startup with a solid plan in place, a realistic budget, and a marketing strategy. A beauty salon business plan can help you identify any questions , opportunities, and potential roadblocks so you can have the best chances of getting funding, earning a return on your investment and achieving profitability. The more you control your expenses and market your business successfully, the more profitable you will be – so be sure to take your time creating a salon business plan for your needs.

6 Steps to Writing a Hair Salon Business Plan

The business plan is the most important document for any salon owner. It’s a formal, written plan that describes the future of your business and how you intend to achieve it. A good business plan will help you stay on track, get funding if you need it, and avoid costly mistakes as you navigate through choppy waters in this industry. 

We know what you’re thinking – that a business plan is a monster of a document that will take a ton of time to create. But, it doesn’t have to be. In fact, you can pare it down to one page and still have an effective, clear document that outlines everything you (and any other interested parties) need to know about your new salon. Below are six steps to writing a salon business plan that will ensure your success.

Here are six steps to creating your salon business plan:

• Create an Executive Summary
• Map Out Your Branding Vision
• Research Your Industry
• Create a Client Acquisition Strategy
• Management and Operations
• Financial Planning

Let's dive deeper into each one.

1. Create an Executive Summary

The executive summary is the first section of your business and management plan and provides a brief overview of your salon business. This section should include your mission statement , business objectives, target market, products and beauty services, and financial projections. It should be concise, engaging, and compelling to grab the attention of potential investors, lenders, or partners. It also serves to clarify your goals so you can come back to them anytime you need a refresher or wish to update this information.

Your executive summary is just that: a summary. This means you do not have to get into every detail in this section; you’ll provide a more complete analysis in the individual sections of your business plan. Here are some key elements to include in the executive summary:

• An opening “hook.” The first sentence or two of your executive summary needs to draw in the reader; otherwise, your business plan might not get the attention it deserves. Grab your audience’s attention by sharing a compelling fact about your company, a memorable story related to your industry, or some other well-crafted description of your business that will make your business plan stand out.
• Summary of your business. Describe what your company does, what services and products you will offer, who will run the company, and other high-level details.
• Market analysis. Briefly describe the market landscape for your own salon to show there is a proven need for your services. Be sure to address who your competitors are, any advantages you have compared with others, and any research you’ve conducted to demonstrate there is a demand for your services in the area. 
• Products and services. Highlight the specific services your salon will offer, any products you will sell, and any other information showing that your salon will fill the need you’ve described in your market analysis summary – and how you’ll do it better than the competition.
• Financial information and projections. Give your reader an overview of your business financials, including any current sales and profits, the funding amount you’re looking to acquire or any funding you already have, and your projections for growth.
• Future plans. Tell your reader exactly how you plan to use any funds you acquire and how their investment could pay off. Imagine where you want your business to be in a year, five years, and so on. Make it clear how funding will help you get there.

2. Map Out Your Branding Vision

Branding isn’t just about creating a unique identity for your business; it’s also about helping people connect with that identity and remember your name anytime they need your services. Branding helps both current clients and new customers recognize who you are and why they would want to seek out your salon. In your business plan, be sure to map out your branding vision by including:

• A description of your salon business. Describe who you are and what you do.
• Your mission and vision statement. Briefly summarize why your salon should exist, its primary objective, and how you plan to achieve your goals.
• An overview of your products and services, your pricing strategy, and any unique features or benefits that differentiate your salon from others in the market. Discuss the specific services you will offer and their price points, plus any product lines you will carry, such as hair care products, makeup, or skincare.
• A description of the target audience and customer demographics. Include relevant research on your market and the people who will buy what you’re offering.

3. Research Your Industry

This section should include a market analysis that provides an in-depth look at the salon industry, including trends, customer demographics, competition, and opportunities. It should also identify your target market and describe how you plan to reach them. This section should demonstrate your knowledge of the market and your ability to capitalize on it, with details on:

• The industry and trends. Provide an overview of the salon industry with relevant statistics, especially those that pertain to your area of expertise and geographic location.
• Your competition. Conduct a competitive analysis to gain insights into your competition, their marketing strategies, and the services and products they offer. The goal is to show how you will capture market share using stronger business strategies that set you apart from your competitors.
• Market segmentation. With market segmentation , you break down a larger target market into a smaller group of customers you plan to serve. Demographics such as age and income, geographic location, lifestyles or psychographics, and behavioral factors like price sensitivity or product loyalty are just a few approaches to market segmentation that you can consider for your business plan.
• SWOT analysis. The SWOT analysis is a way to assess your strengths, weaknesses, opportunities, and threats. It's an effective method for identifying your business strengths and weaknesses as well as external factors that may affect the success of your salon business.

4. Create a Client Acquisition Strategy

The client acquisition section of your salon business plan should describe how you plan to attract and retain customers as a hairstylist . It should outline your advertising and promotional strategies, such as social media marketing , SMS marketing , email marketing, and referral programs. This section should also discuss your sales strategy, including how you plan to increase sales and generate revenue.

• Description of marketing channels and tactics . Outline the different channels you will use to generate leads, such as social media, blog articles, emails, and text messages. 
• Sales forecasting and projections. Discuss how you will convert leads into clients, nurture them through the pipeline, and retain a loyal clientele. Include a realistic estimate of the quantity of goods and services you can sell within the forecast period (for example, monthly, quarterly, and annually). For a salon business, it’s helpful to determine the customer lifetime value of your typical client as well as the customer acquisition cost. You can then break down this number for the forecast period to determine the costs and sales projections.
• Customer acquisition and retention strategies. Include which strategies you will use and the associated costs, such as pay-per-click (PPC), search engine optimization (SEO), and paid ads on social media. Describe how you will retain customers – for example, through loyalty programs and responses to feedback and reviews on social media and Google. ‍
• Pricing strategy. It’s critical that you price your services and products competitively to drive revenue and profits. Detail the pricing strategy you plan to implement based on your buyer persona and competitive analysis. The strategy could be based on a variety of factors, but geographic location and local competition will likely be the biggest factors dictating your salon pricing strategy.

5. Management and Operations

The management and staffing section of your salon business plan should describe the organizational structure of your salon, including the roles and responsibilities of each staff member. It should also discuss your hiring and training practices, employee benefits , and compensation plans. This section should demonstrate your ability to attract and retain a skilled and motivated team, with information on your:

• Organizational structure. Spell out who runs the show and who reports to whom.
• Management team and staff. If you plan to hire a manager , look for someone who has experience in the industry and understands what it takes to run a salon. This person should also have good people skills and be able to work well with others.
• Business operations and processes. Consider which other support personnel you will need, such as an accountant and a dedicated marketing specialist. Don’t be a hero; you can’t do it all alone. ‍
• Legal and regulatory requirements. Include information on any legal advice you will employ to stay compliant with local, state, and federal guidelines.

Note that with GlossGenius, you can manage your team and collaborate with them to make your operations run more smoothly. Our software helps you delegate, mentor, and partner with others based on customizable permissions that let you grant as much or as little access as you wish. Easily manage your scheduling, booking, commissions, and reporting from one intuitive dashboard.

6. Financial Planning

Financial planning is a crucial section to include in any salon business plan. A cash flow forecast shows the anticipated amount of money coming into the business, as well as what you will spend on expenses. It also projects growth over time, which allows you to make predictions about future revenue and expenses so that you can better plan for them in advance.

The best way to get started with your financial projections is by creating an income statement (also called a profit and loss statement), which breaks down all income sources by category (e.g., retail sales and commissions), along with their associated costs (e.g., salaries). This will help provide insight into where your profits are coming from as well as areas where they could improve. Here are some key areas to cover in your salon business and marketing plan:

• Revenue and expense projections. Your revenue projections should consider the number of clients you expect to serve, as well as the average price per service. Your expense projections should reflect all costs associated with running your salon, such as utilities, rent, and supplies.
• Capital requirements and funding sources. Detail how much money you need to start and run your small business, including all costs associated with opening the salon. Describe the funding sources that you intend to use for starting your salon business, whether from personal funds, salon loans , or investors.
• Break-even analysis and profitability projections. A break-even analysis is a financial tool that shows how much revenue you need in order to cover your fixed costs (rent, utilities, etc.) and variable costs (such as salons supplies and staff wages). Profitability projections show how much profit you expect from your salon business for each year of operation. This is based on your estimates of revenue and expenses. You can use this information when seeking funding from investors or lenders.
• Financial ratios and metrics. A financial ratio is a measurement of the relationship between two numbers, usually expressed as a percentage or a fraction. For example, the working capital ratio compares your current assets to liabilities; this metric allows you to measure liquidity. Include the appropriate ratios and metrics in your business to demonstrate your company’s financial health.

A well-written salon business plan is essential for the success of your business. It provides a roadmap for achieving your business goals, attracting investors, and securing funding. By following the tips outlined in this article, you can write the best business plan for your salon and ensure your salon’s success!

As you’re creating your salon business plan, remember to start your free trial with GlossGenius and give yourself the best chances for success. From salon management to payment processing, we’ve got your new salon covered – making it easier to get up and running sooner rather than later.

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Opening up a salon or spa is all about providing exceptional customer service. But in order to focus on exceeding expectations, you need to make sure you have everything else in order. That’s where your business plan comes in.

Get inspired by our collection of sample business plans beauty salons, hair studios, barbershops, hair salons, day spas, hairstylists, and other salon and spa type businesses. It’ll help ensure that you have everything planned out so you can focus on what really matters, the experience of your customers.

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How to Create an Effective Beauty Salon Business Plan

• July 5, 2023
• For Salon Owners

The beauty salon business plan is like your secret weapon for effective management and planning. It’s the ultimate tool that helps you and your team develop smart strategies and stay on top of things.

Many in the industry think that all you need is sheer motivation to succeed. Well, while having a strong passion for your salon is crucial, motivation alone won’t cut it. There are other super important factors you should consider if you want your business to thrive. And that’s where a killer salon business plan comes in handy.

This guide is going to walk you through the process of writing a document that perfectly fits your operational needs. You’ll also dive into all the different elements that make up a business plan and see why they’re so important for your salon.

But first, let’s see why having a thorough business plan is an absolute must.

Why You Need a Business Plan

A business plan is like the ultimate snapshot of your salon’s identity. It gives you the data on everything, from your mission statement and business model to where you fit in the market and who your target customers are. And let’s not forget about the financial aspect and your goals – it’s all in there.

A business plan is not just a boring piece of paper. It’s like a detailed map that’ll guide you through the wild world of the salon industry.

One of the best things about having a business plan is that it helps you keep tabs on how you’re doing. It’s like having a built-in performance tracker that lets you make those necessary tweaks with precision. What’s more, it’s not just for your own benefit. Potential investors find it useful too. They use your plan to figure out what you’re all about and if you’re worth investing in.

Keep in mind that this plan isn’t set in stone. It’s a living, breathing document that grows with your salon . It adjusts to the ever-changing market and keeps up with your goals, so you can make informed decisions along the way.

The Different Types of Beauty Salons

If you are starting a new salon, you should know where to position your business within the industry. There are many existing salon business types according to their beauty products and service offerings:

• Full-Service Salons : These are the jack-of-all-trades in the beauty industry. Full-service salons offer a wide range of services, including haircuts, styling, coloring, manicures, pedicures, facials, waxing, and more. They aim to provide a one-stop shop for all your beauty needs.
• Hair Salons : As the name suggests, these salons specialize in all things hair-related. From trendy haircuts and styling to hair coloring, highlights, extensions, and treatments, hair salons are the go-to places for fabulous locks. Some hair salons may also offer additional services like blowouts and scalp treatments.
• Nail Salons : If you’re all about nail art, manicures, and pedicures, nail salons are your haven. These salons focus on providing expert nail care, including nail shaping, polishing, gel manicures, acrylic nails, and intricate nail designs.
• Spa Salons : Spa salons take relaxation and rejuvenation to a whole new level. These upscale establishments offer a range of spa services, such as massages, body treatments, facials, aromatherapy, sauna sessions, and more. They create a serene ambiance where you can unwind and indulge in self-care.
• Barbershops : Barbershops cater specifically to men’s grooming needs. From classic haircuts and beard trims to hot towel shaves and grooming products, barbershops provide a masculine and welcoming environment for gentlemen to spruce up their style.
• Specialty Salons : Within the beauty industry, you’ll find specialty salons that focus on specific services. For example, there are eyelash extension salons, eyebrow shaping and threading salons, tanning salons, and even salons specializing in specific ethnic hair types. These salons hone their expertise in a particular area, delivering exceptional results.

When it comes to pricing, you need to decide which segment you want to be part of:

Budget segment : This is all about catering to price-conscious customers who are looking for affordable options. You keep your prices reasonable and offer quality services without breaking the bank.

Mid-Range segment : This is where you strike a balance between affordability and a touch of upscale charm. Your prices are a bit higher than the budget segment, but you offer more luxurious experiences and better-quality products. You cater to customers who want a little extra pampering without going overboard on the budget.

Luxury segment : If you’re all about the high-end, luxurious experience, this is your domain. You offer premium services and top-notch products and create an atmosphere of opulence and indulgence. Your prices are on the higher side, but you attract clients who are willing to splurge for a truly extraordinary beauty experience.

Remember, each segment has its own customer base and positioning. It’s important to understand your target market and what they value. Consider factors like location, competition, and the demographics of your area when making your decision.

How to Write a Winning Beauty Salon Business Plan

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Balance is crucial when writing a business plan. You don’t want it to be super long, but you also need to make sure it covers all the important points in an easy-to-understand way.

Beauty salon plans are a bit unique compared to plans in other industries because there are a whole lot of services and products involved.

Every beauty salon business plan should include:

Executive summary

• Business description
• Salon history & brand story

Market analysis

Marketing plan, management team and internal structure, detailed financial plan.

Surprisingly, the element that appears first in your business plan is the one you should write last. This section summarizes the document’s content on a single page.

Private investors might judge your business model solely based on the executive summary, so it needs to be right on point. Share all the highlights and the compelling facts and show the investors why your business model is a winner and why they absolutely need to get on board.

Beauty salon business description

This section is all about giving your salon business a proper introduction. Share what motivates you, the problems you’re here to solve, and how you plan to tackle them head-on.

Explain your geographic area and its advantages. Tell them about the advantages of your location. Is it a prime spot with lots of foot traffic? Does it have a funky vibe that’ll attract the cool kids? Dive into the nitty-gritty of the place itself – its layout, equipment, and all the possibilities it holds.

Detail your schedule plans and the type of salon services you will provide. Are you going to be open seven days a week, ready to glam people up whenever they need it? Will you offer special services like late-night appointments or early-morning pick-me-ups?

Likewise, clarify your legal structure and explain why you became a sole proprietor or opted for a Limited Liability Company (LLC).

Salon history and brand story

For an existing salon business, the business plan should cover its history and explain its foundations.

So, let’s start with the history of your salon. How did it all begin? Was it a wild idea that sparked one day? Did it start from humble beginnings and grow into something amazing? Share the journey and let them know the story behind your salon’s success.

Your brand story is when you make everything personal. Talk about why you started this salon adventure. What inspired you? What are the values and vibes that make your brand unique? Connect with them on an emotional level and let them feel the passion that drives your salon.

This is where you dive deep into the beauty industry and figure out your niche or segment . Now’s the perfect time to describe your target customers. Who are they? What makes them tick? Get inside their heads and understand what they’re looking for in a salon. This is how you’ll know exactly how to cater to their beauty needs.

Also, it’s time to perform proper competitor analysis . Check out what others in the beauty game are doing. What services are they offering? How are they attracting customers? This way, you’ll know what makes you stand out and how to outshine the rest.

Armed with all this knowledge, you’ll show the world that you’ve got a solid grip on your positioning. You know exactly where you fit in the beauty universe and how to make your mark.

And then you’ll use all this research to craft your Unique Selling Propositions . It’s like your secret weapon, your special charm that makes customers go, “Wow, this is the perfect salon for me!”. You’ll highlight what makes you unique and what makes you the best choice out there.

The marketing plan presents your unique selling propositions and defines clear promotion strategies. What makes you unique? What makes you the go-to spot for all things beauty? You need to highlight your USPs.

Also, you need to figure out which channels you’re going to use to reach your target audience. Social media? Email campaigns? Maybe even go old-school and rock some print ads. It’s all about finding the best ways to connect with your clients .

Additionally, introduce your marketing expenses budget and establish performance tracking criteria. Set a budget and keep track of your progress to make sure you’re on the right track.

A clear management hierarchy is essential for your business plan and model. Everyone on your team should know their roles and who they answer to.

Go beyond just talking about the number of employees you have or need. Instead, explain your team’s strengths and accomplishments to justify your management structure.

You’ll need a solid financial plan to raise funding from public institutions or investors. This plan helps you make accurate financial projections, whether you’re using your own funds or dealing with loan payments.

The financial plan includes the income statement , the balance , and the cash flow statement . You can add complementary documents like the break-even point and the break-even analysis.

The Essential Documents You Need To Open a New Beauty Salon

Beauty salons must ensure compliance with local laws and industry-specific regulations. Although these regulations and licenses can be a bit confusing, they’re super important for your salon’s success.

The Ultimate Checklist You Need to Open Your Salon

Get Trafft’s FREE & PRINTABLE step-by-step opening a beauty salon checklist every salon owner needs.

Bonus: Discover 5 essential steps to building a successful beauty salon

Here are the seven documents you need to have if you want to open your beauty salon :

• The Salon Business Plan: this is the first document that guides your whole operation. It’s the key to building a sturdy, scalable, and sustainable beauty salon. Plus, it helps you secure that funding from lenders and angel investors.
• The Cosmetology License: it varies depending on where you’re located and what services you offer. You’ll need different licenses for spa services, nail art and care, and hair salon services. Check with the local Licensing Division to make sure you got all the right permits.
• The Tax ID: this is the number you get from the Internal Revenue Service (IRS). With it, you report your income and all the expenses for tax purposes.
• The Business License: this is a must-have for all local businesses. It enables you to offer hair and skin care services as a professional activity.
• The Employer Identification Number (EIN): It allows you to register your salon business, hire employees, and file taxes. You can apply for it through the IRS platform.
• The Certificate of Occupancy: It guarantees that your location is safe and up to code. It confirms that it complies with all the necessary building and security regulations.
• The Retail Seller Permit: This is for all beauty entrepreneurs who want to sell some cosmetic products alongside their services.

These are the crucial documents you need before you can open your salon doors to the public. However, there are some other permits, licenses, and qualifications that you need to have as a beauty salon owner. Just remember that requirements may vary depending on where you’re located and the specific beauty services you offer. So, don’t forget to check in with your local community authorities for any extra licenses and regulations.

The Significance of Thorough Market Research

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Market research is the first big step you need to take in any industry. It’s like putting on your detective hat and digging deep to understand what’s going on out there. It gives you a comprehensive market perspective and helps you understand its latest trends and needs.

Check out the local community and see what they’re into. What’s the supply and demand looking like? Get the full picture!

Once you’ve got a handle on things, it’s time to make some assumptions to position yourself just right in that market. Maybe the beauty trends are pointing towards a need for a full-service beauty salon, or perhaps there’s a niche waiting to be filled, like an artsy nail salon.

Moreover, you need to take a careful look at your competitors, their offerings, and pricing practices. If you notice that everyone’s focused on hair salon services, here’s your chance to stand out. You can emphasize skincare or nail services and give your customers something they can’t find anywhere else.

This market research is about getting to know your target market inside and out . Get to know your clients, understand their pain points, and discover what they’re willing to spend. This way, you can craft a winning marketing strategy that’ll grab their attention and keep them coming back for more.

And here’s a bonus tip : start looking into potential partnerships. It’s all about building connections and working with suppliers and other professionals. By doing so, you’ll make those connections early on, pave the way for smooth negotiations, and even score some sweet deals. Plus, it’ll expand your network and open up exciting opportunities.

How Much Is It Going to Cost to Open a Beauty Salon?

When starting a beauty salon business, you should know the expenses involved in the process . Some of them might vary according to your activity, services, opening hours, and team. Still, most are predictable or even stagnant.

We’re going to break down those expenses, so you know exactly what you’re getting into:

• Rent: the rent rate can suffer some changes with time, but it is usually a regular cost. Its value can vary depending on where you’re located and the size and condition of the place. Do a quick online search to get an idea of the average amount you’ll be paying each month.
• Licenses and permits: most licenses and essential documents come with a cost. You should expect to spend at least $1000 – legality and safety are not cheap at all.
• Insurance: You have to protect your salon, your equipment, your services, and your workers. That means you’ll need different kinds of insurance coverage. The fees can add up to a few hundred dollars a month.
• Equipment: to start working, you must own proper equipment like chairs, mirrors, and trade-specific tools that make your salon shine.
• Inventory: whether you’re planning to sell cosmetic products or not, you’ll need some inventory. A hair salon needs shampoo, conditioner, and hair colors, while a spa craves massage oils, cleansers, and masks. That initial inventory can be a bit pricey, totaling a few thousand dollars.
• Marketing: set aside a marketing budget to spread the word about your fabulous salon and fuel growth.

Picking the Best Location

An excellent location is like the holy grail of salon success.

First things first, when it comes to picking the perfect location, you should think about your target market. You want a place that catches their eye. Think about convenience – easy access by foot, car, or public transportation is key. And having nearby parking is a big bonus. You don’t want your clients circling the block for hours, right?

Some popular spots for beauty salons are near shopping centers or bustling commerce streets. You want to be where the action is, where people are already out and about, ready for some splurging. Essentially, it’s all about that foot traffic.

And let’s not forget about branding. Your location should match the vibe and identity of your salon. Think about the local scene, the seasonality, and what people in the area like. Be in sync with their tastes and preferences.

Buying or renting

Now, the big question: to buy or to rent?

Buying gives you the freedom to renovate and make the place truly yours. But it’s a bigger investment, so you got to commit for the long haul. On the flip side, renting gives you more flexibility to move around if things change. Plus, some rentals come with equipment and licenses already set up. Just be ready to meet the landlord’s requirements and you’re good to go.

Hiring the Right Team

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Let’s talk about building your dream team for your beauty salon. Make sure you’ve got the right people with the right skills to create that magical salon experience for your clients.

First things first, set some hiring practices and standards. You need people who complement each other, like the perfect puzzle pieces. They should have top-notch customer service skills and be able to create a friendly and welcoming atmosphere in the salon.

You also want each team member to be passionate about the beauty industry and committed to making your salon a roaring success.

Here are some common positions you might hire for:

• The Receptionist : This superstar is the first face your clients see when they walk through the door. They handle appointments, greet everyone with a warm smile, and make sure the payment process goes smoothly.
• The Esthetician : These skin-savvy pros specialize in skincare, offering fabulous facials, relaxing massages, and waxing services.
• The Hairstylist : These hair wizards work their magic with scissors, treatments, styling, and coloring. They’re the ones who can turn a dull haircut into a head-turning masterpiece.
• The Nail Technician : These nail artists are all about pampering fingers and toes. They’ll give manicures and pedicures and can create some jaw-dropping nail art.

Develop an Effective Marketing Strategy

Business plans include a detailed marketing strategy that helps promote a beauty salon business and its services efficiently.

One of the best approaches to marketing is to combine different methods in order to reach your specific target market. Embracing a broad range of publicity efforts increases your chances of success. Also, it strengthens relationships with existing clients and attracts new ones.

So here are four fantastic marketing approaches to get your salon the attention it deserves:

• Print ed advertising has been popular for centuries and still gets excellent results. You can publish ads in local newspapers, magazines, or outdoor billboards. Flyers and business cards placed in strategic locations also help spread awareness of your brand.
• Invest in online tactics by consistently using social media and creating a website for your beauty salon. This strategy broadens your audience. It improves customer service through online bookings and payment processing. Besides, it’s easily trackable and flexible to your marketing goals and needs.
• Another efficient technique is establishing customer engagement strategies, like exclusive business events. Doing so helps you retain clients and build an active community.
• Finally, you can trust word-of-mouth to elevate your beauty salon business. Ensure an impeccable customer experience every time and you’ll have clients lining up at your door.

Set a Budget for Time-Saving Tools and Software

Let’s talk about optimizing your salon’s operations and saving some precious time and energy.

Running a beauty salon can get pretty hectic, so why not invest in some handy tools and software to make your life easier? It’s a great idea to set aside a budget specifically for time-saving tools and beauty salon scheduling software . Trust us, it’s a smart move that’ll pay off in the long run.

And when it comes to finding the perfect software for your beauty salon, let us introduce you to a real gem called Trafft .

Trafft is like your secret weapon for efficient management. It’s a comprehensive software solution that’s got your back when it comes to handling bookings, customers, employees, and finances. No more juggling spreadsheets or dealing with clunky systems – with Trafft, you can streamline your operations and keep everything in check with just a few clicks.

You can apply Trafft to various aspects of your salon operations:

• Customer service: Trafft allows you to add a booking feature to your website that automatically updates your schedule. You no longer have to struggle with complicated scheduling processes, overbooking, or double-booking issues. Plus, it even handles online payments, sends out appointment reminders, and helps you manage your client base.
• Performance tracking: Trafft helps you keep an eye on those important Key Performance Indicators (KPIs). You’ll have reliable insights into how your salon is doing in different departments. It’s like having your own personal performance tracker, guiding you to make smart business decisions and optimize your strategies.
• Marketing: Trafft provides exceptional booking experience, smooths client communications, and helps you build captivating loyalty programs.

So, if you’re ready to level up your beauty salon business, you better give Trafft a try .

How to Calculate Your Return On Investment (ROI)

Along with the Executive Summary, the Financial Plan is the most vital part of your beauty salon business plan. Thus, take extra care and attention when composing it.

One key metric to keep your eye on is the Return On Investment (ROI). This metric helps you assess your business performance. It shows you how profitable your beauty salon was during a given period. You can use it to evaluate the efficiency of your current policies and strategies and make adjustments if needed.

To calculate it, you subtract your initial investment from its final value and then divide that number by the cost of the investment. Finally, multiply that amount by 100 to get a percentage.

FAQ on Creating a Beauty Salon Business Plan

What’s the scoop on beauty salon business plans.

Creating a salon business plan is like painting a picture of your future salon. It’s about deciding on your style, your vibe, and your unique offering. It’s like choosing the right color palette, deciding on the decor, and creating a welcoming environment.

A business plan helps you make informed decisions, avoid costly mistakes, and increase your chances of success.

How do I dive into making a business plan?

Before diving in, take a step back. Think about your vision, your target audience, your services. Start your business plan with an executive summary – it’s like the homepage of a website. Keep it short, precise, and inviting. Then delve into the nitty-gritty: company description, market analysis, organization and management structure, and so on.

Where do I get market info for my plan?

Market research is like user research for web design. It’s about understanding your customer – their needs, desires, and behaviors.

You can gather information from industry reports, beauty magazines, social media trends, competitor analysis, and customer surveys. There are also online resources like Statista and IBISWorld .

What’s the deal with financial projections?

Your financial projections are like the back end of a website – crucial but unseen by customers. They include forecasts of your sales, expenses, and profitability.

You’ll need to understand basic accounting or hire someone who does. And remember, be realistic with your numbers.

How should I tackle competition in my plan?

Recognizing competition is essential, just like in web design where you study other websites. Identify your main competitors, understand their strengths and weaknesses, and define what makes you different. That’s your competitive advantage.

What should go into the services section of my plan?

Your services are like the features of a website – they need to be user-friendly and valuable. List the services you plan to offer, their prices, and why they meet your customers’ needs.

Explain how they differ from your competitors’ services.

How does the staffing plan fit into this?

Think of your team as the developers and designers of a website. They bring your vision to life. Detail how many staff you need, their roles, and the skills required.

Also, outline your plans for hiring and training.

Do I need to include a marketing and sales strategy?

Absolutely! It’s like SEO for your website, you need a strategy to drive traffic . Your marketing plan should detail how you’ll attract and retain customers.

Will you use social media, flyers, or partnerships with other local businesses?

How do I end my business plan?

Wrap up your business plan with an appendix. It’s like the footer of a website, where you can include additional information.

This could be your salon license, lease agreement, resumes of key staff, or photos of your products.

What if my plan needs changes along the way?

Just as websites need updates and maintenance, your business plan is not a one-and-done deal. As your business grows, your plan will need to evolve.

It’s your plan, so revisit and revise it as needed. Remember, it’s okay to change your plan.

So, How to Craft an Excellent Beauty Salon Business Plan?

A beauty salon business plan is one of the keys to ensuring your operation thrives. It is a living document that accompanies your salon’s growth and helps you define purposeful strategies.

Thorough market research will provide a sturdy base for your plan. Remember to analyze both your target audience and competitors and specify your positioning. That information will be crucial if you want your marketing to be effective.

Then, use various techniques in your promotion efforts to maximize your brand visibility. Build a team of highly-qualified and passionate people with premium customer service in mind.

Finally, implement tools like Trafft to support efficient management and optimize your operation. With these tips, you can write a winning business plan that sets your salon up for success.

If you enjoyed reading this article about creating a successful beauty salon business plan, you should read these as well:

• How to Make Your Salon More Profitable With Trafft
• 23 Paid & Free Salon Marketing Tools Every Owner Should Use
• How Much Do Beauty Salon Owners Make

• Jovana Smoljanovic Tucakov

Jovana Smoljanovic Tucakov is a Content Marketing and SEO Specialist who uses both words and data to communicate a message and deliver value. With more than 5 years of experience in digital marketing and content production in the IT industry, she loves identifying and solving the readers’ pain points and creating targeted content.

Curious about the human mind and emotions, especially those that drive consumer behavior. Likes fitness, food preparation, board games, reading (both for pleasure and learning), and binge-watching Netflix.

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Beauty Salon Business Plan Template

Beauty salon executive summary.

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of beauty salon you are operating and the status; for example, are you a startup, do you have a beauty salon with existing customers and revenues  that you would like to grow, or are you operating a chain of beauty salons.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the beauty salon industry. Discuss the type of beauty salon you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your beauty salon’s marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

BEAUTY SALON BUSINESS PLAN OUTLINE

• Beauty Salon Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Beauty Salon Business Plan Summary

Other Helpful Business Plan Articles & Templates

Beauty Salon Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Beauty Salon

Are you about starting a beauty salon ? If YES, here’s a complete sample beauty salon business plan template & feasibility report you can use for FREE to raise money .

If you are conversant with the aphorism that says; ‘ looking good is good business’ , then you will agree that those who are at the helms of affair in the beauty trade knows how great and relevant it is to continue to be relevant in the industry.

As a matter of fact, the art of looking good is one activity nearly all women love to partake in. This is because of the point that they do not like to be seen as shabby looking. It is for this reason that some women do not mind to go to any length to look and feel good.

One of the ways through which these women try to look their best is by making sure they get all their beauty fantasies and desires adequately met. They see to it that they have the hair done, nails done; they get the best makeup and spa treatments amongst others. This is why the beauty salon business has come to stay for a very long time to come.

If you think that starting a beauty salon is what you want to do, then care must be taken to do the adequate and needful research that will help you operate and launch out at the optimum. Below is a sample beauty Salon business plan template.

A Sample Beauty Salon Business Plan Template

1. industry overview.

A beauty salon trade is one industry that promises to fulfill the fantasies and needs of women who love to look and feel their best at all times. Some of the offerings at a beauty salon include; hair perming, nail grooming, manicure, pedicure, fixing of hair weaves, braiding, amongst many others.

It is important to note that most beauty salons also offer spa services. This is so that they can give their clients an all-round beauty experience. There are around 400,000 beauty salons in the united states of America. Those who are employed to offer the services of the nails are known as the hair stylists.

Beauty salons are also known to offer some skin beauty services. Some of these services include; waxing, skin polishing, microderm abrasion and what have you.

Research has shown that those who work in the United States of America make good money from it because of the teeming population of people who seek the services of these beauty salons. The population of people who work at the salons include; immigrants, Africans, Spanish people, and a whole lot more.

The training required for the beauty salon work is small and inexpensive; the work does not require high level of qualification so far as you are able to communicate with your clients without difficulty. In the same vein, the amount of capital is not much compared with if you had to open some other businesses that needed a huge capital base.

2. Executive Summary

Simply Cute Beauty salon is a classy beauty salon that will be opened in Manhattan, New York, America. We have chosen New York because we think that it would be an amazing opportunity to have the crème de la crème in the society and in showbiz visit our nail hub.

The business will be run as a very standard beauty salon coy, and we shall see it that all clients from old to young are given the very best of services. Our services will cover areas such as; hair perming, relaxing of hair, manicure, pedicure, nail painting, nail fixing, nail trainings, fixing of weaves, braiding, and the sales of other beauty related stuff.

We are aware that businesses these days require diverse and sophisticated approaches. This is why we will be sure to be abreast with the creativity and trend which the trade is exposed to.

We shall also be involved in the training of budding entrepreneurs who may want to venture into this industry. Even though starting a nail salon might look really pretty easy to start,   we intend to bring in strict professionalism that will make up stand out.

Simply- Cute Beauty salon is primarily focused to help its clients look their very best at all times. We would try as much as lies within our power to surpass the expectations of people. Our prices would also be very affordable; we do not want to scare our new clients away with our pricing.

As a matter of fact, we plan to lower our pricing so that we can gain good grounds within our startup period. We plan to hire the best hands in the city of New York to help us drive our biasness.

This is one of the reasons why     who do not mind to pay our employees well because we know that we are striving for a goal and that is the goal of gaining loads of clients. In addition, much more than just satisfying our clients, we also want to see new entrepreneurs empowered by us, as they emerge to start their own nail salon business.

We shall also be involved in the sponsoring of various programs that are hosted in the locality which we are located. Shows like fashion shows, hair exhibitions, entertainment shows, amongst many others. This is o that we are able to give a good account of ourselves as we launch out.

3. Our Products and Services

We shall be known to offer strict professional beauty related services at all times. This is so that we do not deviate from our core. Here below are some of our business offerings that we are to be known for in Manhattan New York;

• Fixing of artificial nails
• Braiding of hair
• Fixing of weaves
• Skin waxing
• Skin polishing
• Perming of hair
• Training of budding entrepreneurs
• Sale of nail accessories
• Sale of women accessories
• Sale of makeup stuff

4. Our Mission and Vision Statement

• Our vision is to provide our teeming clients with the best of beauty services, such that is hard to experience in Manhattan, New York.
• We strive to achieve this with our overly trained stylists and attendants and the ambience which our beauty salon has to offer.
• Our mission is to provide professional and creative service to our clients- thereby meeting their beauty needs at all times.

Our Business Structure

At Simply- Cute beauty salon, we know that having a solid structure will make us drive our beauty business really smoothly.

Therefore, we will build a firm business structure that can support the growth of our business. We will ensure that we hire competent hands to help us build the business of our dream. Below is the business structure that we will build simply- cute beauty Salon

• Chief Executive Officer

Salon Manager

• Accountant/Cashier
• Front desk officer
• Hair stylist 1
• Hair stylist 2
• Hair stylist 3
• Sales attendant

5. Job Roles and Responsibilities

Chief Executive Office

• Responsible for providing direction for the beauty salon.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall salon strategy.
• Responsible for building a strong customer care system.
• Responsible for fixing prices and signing business deals
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the business.
• Reports to the board about the salon.
• Coordinates training programs for budding entrepreneurs.
• Handle all paper documents for the coy.
• Identifies training and development needs for the employees through job analysis, appraisals and consultation
• Designs job descriptions
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Facilitates and coordinate strategic sessions.
• Works directly with the chief executive officer
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk Officer

• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distribute mails in the organization
• Handles any other duties as assigned my the line manager

Hair Stylist 1, 2 and 3

• Sees to it that the   client gets exactly what they wanted.
• Creates styles that are creative
• Gives clients a lifetime experience for patronizing

6. SWOT Analysis

Simply- cute beauty salon has engaged the services of a core professional in the area of business consulting and beauty to assist the firm in building a solid beauty one stop shop that can favorably compete in the highly competitive beauty industry.

Part of what our team of business consultant did was to work with the management of our beauty salon in conducting a SWOT analysis for our salon.

Simply- cute beauty salon is very dear and promising to us. We believe that what they have come up with is in our own best interest and that is why we aren’t in any way going to joke with their findings. Here is a summary from the result of the SWOT analysis that was conducted on behalf of simply- cute beauty salon.

Our core strength lies in the power of our team; our workforce. We have a team – made up of the Vietnamese women and other immigrants that can go all the way to give our clients value for their money. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.

As a new beauty salon in the area we have decided to operate from, it might take some time for our organization to break into the market; that is perhaps our major weakness.

• Opportunities:

The opportunities in the beauty salon industry can be said to be very promising despite the high level of competition that abounds. One of the opportunities is the fact that there are loads of people that engage the services of manicurists, and we will strive to be the leading ones.

Some of the threats that we are likely going to face as a beauty salon operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and new trends in trade that often affect patronage.

There is hardly anything we could do regarding this threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

Quite a number of distinct trends have emerged in recent times in the beauty industry which is why beauty salons are positioning their organizations to attract all and sundry. As a matter of fact, this is one of the things that makes most nail studios to spruce up their creativity level so that they

In this type of business, one of the things that could possibly make one stand out from the competitive crowd is having a top notch customer service. If possible there is the need to place a follow up calls to all clients from time to time. Those who are known to engage in such exercises have come to know that they attract more and more clients as the days go by.

In addition, no matter how bad the economy may be, people still fund or rather still deem it very important to have their nails done. This simply means that there would be more money coming into the coffers of those who operate the business, even though the economy bites hard at the people.

8. Our Target Market

The target market which we are all out to serve are primary the female folks. This is because of the fact that they are the ones who will leave no stone unturned in seeing that they look their best. Whilst some may do this to continue to be attractive to their partners, yet others cannot just do without looking good.

As such, our target market cuts across all sectors.  Also our beauty salon will have a variety of practice areas to help budding nail manicurists grow. Our target market cuts across women of different class and people from all walks of life, local and international organizations as well.

We are coming into the industry with a business concept that will enable us work with the highly placed people and celebrities in the country and at the same with the lowly placed people and smaller businesses.  In other words, our target market is the whole of the United States of America and subsequently other parts of the world. Below is a list of the people and organizations that we have specifically designed our services for;

• Females in the Banks, Insurance Companies and other related Financial Institutions
• Females in Businesses and Entrepreneurs
• College students

Our competitive advantage

A close study of the beauty industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact it is becoming really tough to break even in this market because of the number of people who are in it.

However, we are also aware that this hasn’t deterred people from braking even and smiling to the bank. This is one of the reasons why we have added other services that are beauty related, this is so that we do not miss out in any way.

Beauty salon may be a new entrant into the business beauty industry in the United States of America, but the management staffs and board members are considered gurus. They are people who are core professionals and licensed and highly qualified beauticians in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning ;that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

It is the wish of every business to generate income at all times and our beauty salon is one of such businesses. Simply – Cute beauty Salon is established with the aim of maximizing profits in the beauty industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis and sign retainer – ship with most of our clients.

Hence, there are several ways through which we plan to make this money at all times. Simply- Cute beauty salon will generate income by offering the following services;

• Fixing of hair weaves
• Skin treatment
• Spa treatments
• Fixing of acrylic nails
• Fixing of French nails
• Sale of other female accessories
• Training people of the art of nail care and fixing
• Home services in all the aspects listed above

10. Sales Forecast

There will always be a need to do some business and sales forecasting as a business. This is because of the drive it gives one to achieve it. In the same vein, simply- Cute beauty salon has several sale projections that we will be all out to achieve.

For as long as there are female folks in New York, we know that we will be able to reach our sales goals in no distant time.

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond New York City, New York to other states in the U.S. and even the global market.

We have been able to critically examine the beauty market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in New York.

Below is the sales projection for simply- Cute beauty Salon. It is based on the location of our nail salon and the wide range of other addendum services we will be offering;

• First Year-: $100,000
• Second Year -: $250,000
• Third Year-: $700,000

N.B : This projection is done based on what is obtainable in the industry.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst nail salons in United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing. Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries speak for us in the marketplace; we want to build a standard beauty business that will leverage on word of mouth advertisement from satisfied clients (both individuals and organizations).

Our goal is to grow our beauty salon to become one of the top 20 salons in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the U.S but in the world stage as well.

Simply – Cute beauty salon is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to organizations and key stake holders in New York and other parts of the U.S.
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients.
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in house consultants and other brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the consulting industry by storm which is why we have made provisions for effective publicity and advertisement of our beauty based business. Below are the platforms we intend to leverage on to promote and advertise simply- Cute beauty salon business;

• Place adverts our consulting firm on both print and electronic media platforms
• Sponsor relevant TV shows and radio programs
• Maximize our firm’s website to promote our business
• Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business.
• Offer Pro Bono services as part of our community social responsibility via fashion shows, beauty exhibitions and what have you.
• Brand all our official cars.

12. Our Pricing Strategy

One of the ways through which we know that we will be able to get more clients within a short period of time is when our pricing is on the moderate level. Being on the moderate level means that we are able to maximize profit in a ways that doesn’t put holes in the pocket of pour clients.

As such, we are looking at lowering our price a bit below that of our competitors, so that we can gain good grounds in the market and become a household name and a force to reckon with. This is very important because when our pricing becomes too high, the clients may have the options of switching over to our competitors and we do not want that to happen in any way.

So, we are poised to keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to newbies and clients who have some special occasions like Birthdays.

This means that for clients whose special days we remember, we will invite them over to the salon on that special day and then offer our services for free to them. We will also make sure that we do not lower our quality in any way because we are offering these services for free.

We are also aware that there are some clients that would need regular home services, as well as need some consultancy and advisory services and assistance on how they can launch their own beauty salon business, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

We know too well that we will be dealing with different types of clients, and that is one of the reason why we shall have different payment options to cater to all and sundry. At Simply- Cute Salon, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

Starting a beauty salon trade can be cost effective; this is so because on the average, you are not expected to procure any expensive machines and equipment.

Basically what you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, the amount needed to pay bills, promote the business and obtain the appropriate business license and certifications. Basically, this is the area we are looking towards spending our start – up capital on;

• The Total Fee for incorporating the Business in New York – $750.
• The budget for Liability insurance, permits and license – $2,500
• The Amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000.
• The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, fittings, safety gadgets and electronics, hair equipment et al) – $2,000
• The Cost of Launching your official Website – $600
• Budget for paying at least two employees for 3 months and utility bills – $30,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous – $1,000

Going by the report from the research and feasibility studies, we will need about $150,000 to set up a small scale but standard consulting firm in the United States of America.

Generating Funding / Startup Capital for Simply- Cute Beauty Salon

Simply- Cute beauty salon is going to start as a private business that will be solely owned by Mrs. Andrews. She will be the sole financial of the firm, but may likely welcome partners later which is why he has decided to restrict the sourcing of her start – up capital to 3 major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to offer a wide range of nail beauty services to both big and small clients.

We know that if we continue to deliver excellent hair services and general beauty services, there will be steady flow of income for the organization. Our key sustainability and expansion strategy is to ensure that we only hire competent employees- like the very experienced Vietnamese ladies.

We will create a conducive working environment that will add to the wealth of experience that our team has. In the nearest future, we will explore the options of either merging with other beauty related businesses in the industry, in order for us to increase our market share.

We know that if we implement our business strategies, we will grow our nail salon business beyond New York City, New York to other states in the U.S in record time.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry: In Progress

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Did you find what you are looking for.

Beauty, fitness, and wellness are some of the fastest-growing industries, making them a lucrative and scalable business venture.

So whether you plan to start a yoga studio, a spa, a wellness center, or a beauty salon—there’s ample potential as long as you have a solid business plan in place.

This library of beauty and fitness business plan examples here can inspire and guide you as you begin to plan your business. So, don’t worry; we got you covered on that part.

Let’s learn more about these sample beauty, spa, and salon plans, starting with their benefits.

Benefits of using an industry-specific business plan example

Believe it or not, using an industry-specific business plan example is the best and probably the quickest way of writing a business plan.

Doubt it? Hold, this may change your perception; an extended list of the benefits of using an industry-specific business plan template.

• Inspiration : Reading a business-specific template can be incredibly helpful in getting content inspiration. Furthermore, it helps you gain insights into how to present your business idea, products, vision, and mission.
• Risk-free method : You are taking a reference from a real-life, let’s say, medical spa business plan—so you know this plan has worked in the past or uses a method subscribed by experts.
• Deep market understanding : Analyzing and reading such examples can provide clarity and develop a deeper market understanding of complex industry trends and issues you may not know but relate directly to the realities of your business landscape.
• Increased credibility : A business plan developed using an example follows a standard business plan format, wisely presents your business, and provides invaluable insights into your business. There’s no question it establishes you as a credible business owner, demonstrating your deep business and market understanding.
• Realistic financial projections : Financial forecasting being a critical aspect of your plan, this real-life example can help you better understand how they project their financials—ultimately helping you set realistic projections for your business.

These were the benefits; let’s briefly discuss choosing a business plan sample for salon and spa businesses that best suits your business niche.

Choosing a Beauty Salon or Fitness Business Plan

This category itself has 15+ business plan templates for various fitness, spa, and salon businesses. With many similar business types and templates, you may not find the most suitable one through manual scrolling.

Here are the steps to consider while choosing the most suitable business plan template.

Identify your business type

Are you going to be a health and wellness center for female clients? Or a tanning salon? Or a unisex beauty salon?

Asking yourself these questions will help you identify your business type, which will help in choosing a niche-specific business plan template.

Once you identify your business type, you can choose between templates for different business segments.

Search for the template

We have an in-built search feature, so you can easily search for a business-specific template using your business name as a key term(e.g., barber shop business plan). Once you have the search results, choose the most suitable one. Simple as that.

Review the example

Look closely at the content of the sample business plan you are considering. Analyze its sections and components to identify relevant as well as unnecessary areas.

Since all the Upmetrics templates are tailored to specific business needs, there won’t be many fundamental customizations. However, a hybrid business model targeting multiple customer segments may require adjustments.

For instance, if you plan to start a gym that has a yoga studio—you may need to make adjustments to your plan depending on your service offerings.

No big deal—you can view and copy sections from other business plan examples or write using AI while customizing a template.

That’s how you find and select the most suitable business plan for salon , spa, or similar other businesses. Still haven’t found the perfect business plan example? Here’s the next step for you.

Explore 400+ business plan examples

Discover Upmetrics’ library of 400+ free business plan examples to help you write your business plan. Upmetrics is a modern and intuitive business planning software that streamlines business planning with its free templates and AI-powered features. So what are you waiting for? Download your example and draft a perfect business plan.

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Nail Salon Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

Nail Salon Business Plan

• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Nail Salon Plan Here

You’ve come to the right place to create your business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their nail salons.

Nail Salon Business Plan Sample

The links below provide an example of each essential component of a business plan for a nail salon:

Next Section: Executive Summary >

Nail Salon Business Plan FAQs

What is a nail salon business plan.

A business plan is a plan to start and/or grow your salon. Among other things, it outlines your business concept, provides market research about the nail salon industry trends, identifies your target customers, presents your marketing plan and details your financial plan.

You can  easily complete your business plan using our Nail Salon Business Plan Template here .

What Are the Main Types of Nail Salons?

There are many types of salons depending on the beauty and nail services offered. Traditional nail salons are the most common, focusing on manicures, pedicures, and treating and painting nails. There are also other salons that offer more comprehensive services including waxing and massages.

What Are the Main Sources of Revenues and Expenses for Nail Salon Businesses?

The primary source of revenue for nail salon businesses are its service fees. Some salons also gain revenue from sale of nail care products.

The key expenses for salons are rent, salaries for salon owners and nail technicians, and supplies expenses.

How Do You Get Funding for Your Nail Salon?

Salons are typically funded through small business loans, personal savings, credit card financing and/or angel investors. In order to secure funding you will need a solid business plan for a nail salon.

Read more about how to get funding: Seeking Funding from Angel Investors vs Venture Capitalists .

How to Write a Nail Salon Business Plan

A great business plan gets the reader excited about your business and encourages them to take the actions you want them to take. In many cases, that action is for them to write you a check to fund your nail salon. 

In order to achieve this, start with a compelling executive summary. In the summary, clearly explain why your nail salon is or will be successful. Do members of your team have lots of experience in nail salons? Do you have clients from other nail salons that you will bring to your business? Do you have a large social media presence you can leverage to get new clients?

Think about why your nail salon is going to be successful and clearly document this in your summary. Also, be sure to include the other key business plan elements like your customer analysis (describing the demographics of your target market), your competitive analysis (detailing your competitors and how you’re unique) and your marketing plan (the marketing strategies for how you will attract new clients). Do this and you’ll have a great plan that reflects your salon and attracts readers to help you succeed.

What are the Steps To Start a Nail Salon Business?

Starting your own nail salon business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Nail Salon Business Plan - The first step in starting a business is to create a detailed business plan for your nail salon that outlines all aspects of the venture.  Your nail salon business plan should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your nail salon business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your nail salon business is in compliance with local laws.

3. Register Your Nail Salon Business - Once you have chosen a legal structure, the next step is to register your nail salon business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your nail salon business, so a detailed nail salon financial plan is key.  After completing this, take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Nail Salon Equipment & Supplies - In order to start your nail salon business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your nail salon business.  Your nail salon marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful nail salon business:

• How to Start a Nail Salon Business
• How to Open a Nail Salon Business

Where can I Download a Nail Salon Business Plan Sample PDF?

You can download our sample nail salon business plan PDF template here . This is a business plan template you can use in PDF format.

7 Essential Things to Know Before Starting Your Beauty Bar

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Getting a beauty bar up and running is a whole other level of hard work compared to starting a company.

Beauty bars help clients present themselves and look their best during events or occasions. Even during economic recessions, the beauty salon business tends to stay strong.

Starting your beauty bar takes tremendous effort, financial backing, and time. Once you have decided to spend all of those, you need to know a few things before opening up your beauty bar .

#1 What should you know before opening a beauty bar?

In this post, we’ve compiled a list of things you’ll want to read and know about beauty bars before starting one.

Do beauty bars make good money? Defining your goals and plans for the business future before you embark on the journey is the best strategy. It is essential that you know the earning potential for a beauty bar. Although it is not possible to put the earning potential in numbers, it is said that the career growth of the personal appearance industry is expected to rise by at least 13% by 2026 .

Even with a pandemic in 2021, the personal appearance industry will still do well. Considering how much people care about their appearances, it’s no wonder that beauty bars make decent money.

#2 Know the market

You have to consider not just your customers but other factors, such as their comfort, tastes, requirements, and the newest trends. An analysis of the market is the first step. Find out who your target market is, grasp it, and study your competition.

This will help you understand what services your competitors provide in their beauty bars and how to provide a better service. Because if you offer anything below them or just the same services they offer, you may find it difficult to compete unless you have a USP.

#3 Think of a concept

Generally, beauty bars have a mild yet inviting atmosphere. Each time a customer visits your beauty bar, they want to leave feeling refreshed. Considering the services that a beauty bar offers – like massages, manicures, styling, etc., you’d want a place where people can relax and feel good.

Besides interior design and customer service, it is important to consider how your employees deal with your customers, if they will wear uniforms, etc., all of which contribute to creating a concept.

The other aspect of building a concept is to determine who your target customers will be. The four choices are economic, business, premium, and luxury.

#4 What does a beauty bar consist of?

Before you begin your journey as a beauty entrepreneur , you will need to have a list of furniture, equipment, products, and materials and their average costs. Your beauty bar will require a lot of professional equipment, which will cost a lot of money.

While you may be able to invest in second-hand furniture, most products will need to be brand new. Choose a reputable supplier when purchasing back bar products.

Moreover, you will need equipment for cleaning, coffee machines, drinking water, and other non-beauty-related items.

#5 Should you buy or rent the property?

One of the most confusing steps is having to choose between two options. In making the decision, various factors can be taken into consideration, such as the price of the property, rent prices, loan details, and financial standings. While most beauty bar owners rent a part of the property or a part of a bigger beauty bar, it entirely depends upon your financial ability and plans for the near future.

If you are still unsure, you can use the buy vs. rent calculator . The calculator allows you to compare prices based on various inputs such as property prices, monthly rent, or appreciation rates. You get two options: a basic and advanced calculator to help streamline the process of figuring out which is more beneficial: renting or purchasing the property.

#6 An easy-to-reach location

You can’t have a successful and growing beauty bar without the right location. As much as your customers appreciate an easily accessible location, you can also make things more convenient for them. Ideally, find a location where your customers can park their cars or a location where wheelchairs are accessible.

#7 Hiring the right employees

A thorough process should be followed when hiring employees. Ultimately, the success of your business will depend on how well you serve your customers. Not only will you need employees who are skilled and know what they are doing, but also it is equally important as to how they treat the customers. Staff members will include receptionists, managers, stylists, etc. You can either hire separate people for every role or hire people who can work for more than one role, depending on your business budget.

As you now know most of the basics, you can create a business plan for your beauty bar. An online presence is another tool that can help your beauty bar business grow. You can keep your customers informed about your prices and services by having a website or social media profile.

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How to write a business plan for your brow bar salon.

A brow bar salon is a great idea because it offers customers a convenient way to get their eyebrows professionally groomed, while also providing an opportunity for a business to specialize in a service that is increasingly in demand.

But, before that, you need a business plan.

Creating a business plan is essential for any new project, as it provides clarity on the objectives and strategies for success. It also helps to identify potential challenges and solutions to ensure the project is successful.

In short, a good business plan will help ensure the profitability of your brow bar salon .

What should be included in the business plan of a brow bar salon? What should be the overall layout? What metrics should be considered for the financial assessment? What steps should I take to ensure an efficient process when writing a business plan?

All these questions will be answered in detail here!

One last thing: starting your business plan from scratch is not required.

You can download our comprehensive business plan for a brow bar salon and tailor it to suit your requirements.

How to construct a business plan for a brow bar salon

Do you require a business plan for your brow bar salon.

Yes, you do require a business plan for your brow bar salon.

Structuring a reliable business plan will give you the means to:

• get familiar with the brow bar salon market
• stay informed about current trends and integrate them into your project
• establish what makes a brow bar salon competitive
• understand clients' eyebrow preferences and desired styles to deliver precise and customized brow services
• create a solid value proposition for your eyebrow grooming studio
• assess competitor brand reputation
• find relevant competitive advantages for your brow bar salon
• find a business model that fosters long-term financial sustainability
• design a fail-safe strategy to drive business expansion
• assess potential risks involved in operating a brow bar salon, such as customer allergies, proper hygiene practices, and licensing requirements

Our team has drafted a business plan for a brow bar salon that is designed to make it easier for you to achieve all the elements listed.

How to structure a business plan for a brow bar salon?

A well-constructed business plan covers all the necessary content, metrics, and financial information. There should be a clear structure, so it does not look messy.

When we built and designed our business plan for a brow bar salon , we made sure to outline it properly.

We have 5 sections (Opportunity, Project, Market Research, Strategy and Finances) in total.

1. Market Opportunity

The opening section is referred to as "Market Opportunity."

Our team has compiled vital data and metrics about the brow bar salon industry, providing insights and trends for salon owners and beauty service providers.

We continuously update all the data there.

2. Project Presentation

In the "Project" section, you can present your brow bar salon, describing the range of brow services you offer, such as shaping, tinting, microblading, the expertise of your brow technicians, the ambiance of your salon, and the unique value proposition that enhances clients' natural beauty through perfectly shaped and defined eyebrows.

Also, provide a self-introduction at the end of this section.

Discuss your qualifications as a brow artist, your expertise in brow shaping and grooming, and how you plan to provide tailored and flawless brow services to clients. Highlight your knowledge of different brow techniques, your use of high-quality products, and your dedication to enhancing clients' natural beauty and confidence through perfectly sculpted and well-defined brows at your brow bar salon.

We've given you text in our business plan. Feel free to edit it to align with your idea.

3. Market Research

Then, there is the "Market Research" section.

The purpose of this section is to introduce the market segments for your brow bar salon.

It includes a competition study, outlining other brow bars in the area. Your salon's unique brow services and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

Within the "Strategy" section, a 3-year development plan is outlined, specifying the necessary initiatives to make your brow bar salon highly profitable.

Furthermore, this section encompasses a comprehensive marketing plan for a brow bar salon, a strategy to handle risks, and a filled-in Business Model Canvas.

5. Finances

In the end, the section labeled "Finances" allows you to demonstrate the financial details and figures of your project.

How to make an Executive Summary for a brow bar salon?

The Executive Summary provides an initial glimpse into the business plan of your brow bar salon.

Make it short and focused, with a maximum of 2 pages. Include only the key features.

It's the initial section that a bank will read when you bring them your business plan. It should make them interested and want to read the rest of the plan.

In the Executive Summary of your brow bar salon, address the following queries: what services does your brow bar salon offer? who is your target audience? are there other brow bar salons in the area? what funding do you require?

How to do the market analysis for a brow bar salon?

The market study of your brow bar salon helps you understand external factors such as customer demands for eyebrow grooming and styling, competition within the beauty industry, and emerging trends in brow aesthetics.

By conducting a thorough market study, a brow bar salon can understand customer preferences, offer professional brow grooming services, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased appointments, and a prominent position in the local beauty industry.

Here is what you can expect to find in the "Market Research" section of our business plan for a brow bar salon :

• key insights and trends in the brow bar salon industry, including eyebrow grooming preferences, brow products, and the rise of microblading
• a compilation of potential market segments for a brow bar salon
• the competitive research
• the potential competitive advantages for a brow bar salon

The key points of the business plan for a brow bar salon

What's the business model of a brow bar salon, business model of a brow bar salon.

A brow bar salon's business model centers around providing brow shaping, grooming, and enhancement services. Revenue is generated through service fees, offering various treatment options such as waxing, threading, tinting, or microblading.

The business model emphasizes skilled brow technicians, creating a relaxing and aesthetic ambiance, using quality products, offering personalized consultations, and building a loyal customer base through exceptional service and results.

Success depends on expertise in brow grooming techniques, keeping up with industry trends, effective marketing to target clients, providing a welcoming and comfortable experience, and fostering positive customer reviews and referrals.

Business model vs Business plan

Make sure you don't mix up the terms "business plan" and "business model."

A business model is a framework that demonstrates how a company operates profitably and adds value to customers.

In a business plan, you outline your business model employing a framework referred to as the Business Model Canvas.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a brow bar salon .

How do you identify the market segments of a brow bar salon?

Segmenting the market for your brow bar salon involves dividing your potential customers into different groups based on their brow grooming preferences, demographics, and beauty needs.

These categories may include factors such as individuals seeking threading services, those interested in microblading, or customers looking for eyebrow shaping and tinting.

By segmenting your market, you can offer a range of brow grooming services and products that cater to each segment's specific requirements. For example, you might provide precise threading services for those who prefer a natural look, offer semi-permanent microblading solutions for those seeking long-lasting results, or offer brow tinting services for individuals wanting to enhance their brow color.

Market segmentation allows you to target your marketing efforts, deliver personalized brow grooming experiences, and establish a strong presence within each customer segment.

In the business plan for a brow bar salon , you will find a complete market segmentation that allows you to identify your potential customers effectively.

How to conduct a competitor analysis for a brow bar salon?

Undoubtedly, you won't be the only brow bar salon in your city. There are other salons offering eyebrow grooming and shaping services to customers.

A successful business plan requires a detailed study of the market and an analysis of your competitors' strengths and weaknesses.

Take note of their weaknesses (such as inconsistent brow shaping techniques, limited service offerings, or inadequate customer satisfaction).

Why should you pay attention to these points? Because these weaknesses can impact customer satisfaction at brow bar salons. By addressing these aspects, you can offer professional brow grooming and styling services, provide skilled and trained technicians, and create a clean and relaxing environment, establishing your brow bar salon as a preferred destination for perfecting and enhancing eyebrow aesthetics.

It's what we call competitive advantages—nurturing them sets your business apart from the competition.

Here are some examples of competitive advantages for a brow bar salon: skilled and experienced brow technicians, wide range of brow services and treatments, personalized brow shaping and styling, high-quality brow products, exceptional customer service, positive customer reviews and ratings, on-trend and fashionable brow offerings.

How to draft a SWOT analysis for an eyebrow bar?

A SWOT analysis can help identify potential opportunities and challenges that may be encountered when starting a brow bar salon.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a brow bar salon

The strengths for a brow bar salon

The letter "S" in SWOT stands for Strengths, signifying the project's internal capabilities or resources.

For a brow bar salon, potential strengths could include experienced staff, quality products, a convenient location, and a wide variety of services.

The weaknesses for a brow bar salon

The "W" stands for Weaknesses, referring to the project's areas or aspects that require enhancement.

For a brow bar salon, potential weaknesses may include lack of qualified staff, limited resources, inadequate marketing strategies, and insufficient customer feedback.

The opportunities for a brow bar salon

O represents Opportunities, which are the positive external factors or situations that can open doors for the project.

In the case of a brow bar salon, potential opportunities could include offering threading services, providing makeup application services, offering waxing services, and offering lash and brow tinting services.

The threats for a brow bar salon

When we use the "T" in SWOT, we're referring to Threats, which are the external factors that can undermine the project's success.

How to elaborate a marketing strategy for an eyebrow bar?

Including a marketing strategy in your business plan is vital for attracting customers and driving business growth.

An eyebrow bar can appeal to individuals seeking expert eyebrow grooming and styling services by developing a well-crafted marketing approach that emphasizes the bar's experienced technicians, eyebrow shaping techniques, and use of high-quality products.

Beauty enthusiasts won't visit your brow bar salon without effective promotion; emphasizing the expertise of your technicians, precise shaping techniques, and exceptional customer service is crucial.

Have you explored marketing approaches to attract customers to your eyebrow bar? Consider offering personalized eyebrow shaping or microblading services, showcasing before-and-after transformations on social media, and partnering with local beauty salons or spas for cross-promotion.

No worries if you have no clue about marketing and communication.

How to build financial projections for an eyebrow bar?

A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets.

When developing your business plan, you'll need to estimate the projected revenue for your brow bar salon.

To earn the trust and confidence of potential investors, it's crucial to have revenue projections in your business plan that are based on believable and well-founded assumptions.

Our financial plan for a brow bar salon is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

Without a doubt, you will be required to draft a provisional budget for your brow bar salon. Don't forget any expense (we have listed them all in our financial plan !).

Including the break-even analysis in your financial plan is important as it shows whether your brow bar salon will be profitable or not.

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• >> Business
• >> Casinos & Gaming

2 Nevada casinos plan renovations

Renovation projects include updated bars, a renovated sports bar and expansions on the casino floor and in a steakhouse.

Prepare to see renovation crews across several Mesquite casinos this summer as several multimillion-dollar projects take shape.

Mesquite Gaming, operators of CasaBlanca and Virgin River hotel-casinos, said this week they will renovate Katherine’s Steakhouse in CasaBlanca and the sportsbook at Virgin River. The announcement is in addition to a $6 million renovation plan that debuted in March.

CEO Justin Moore said Tuesday the major changes come several months after private investment firm Oaktree Capital purchased the casinos in December. The Los Angeles-based firm previously invested in the Nevada gaming industry through its acquisition of Interblock Gaming, an electronic table games supplier.

Renovations at Katherine’s Steakhouse will include a new lounge, expanded bar area and new carpeting. Renovations are scheduled to begin mid-summer and the restaurant is expected to stay open during the three-month project.

“People might want an expedited experience,” Moore said of the typical steakhouse meal. “Having a nice lounge area where you go in, grab a couple cocktails, maybe get a small bite or enjoy the traditional menu, might be very attractive to people.”

At Virgin River, Mesquite Gaming plans to move its sportsbook to the vacant movie theater space on the property to utilize 10-foot by 53-foot wide LCD screens. That project is expected to come online in the fall, mid-NFL season.

Moore said the region, about 80 miles northeast of Las Vegas, is experiencing noticeable growth within the city and from the neighboring St. George, Utah area.

The renovations also come at a time when there’s increased investment in the local industry. Mesquite previously announced renovations at CasaBlanca that will more than double the size of the current Center Bar, as well as add a new sports bar and 200 new slot machines to the casino floor. The property is also renovating its showroom by removing the doors to create an open space, Moore said. All projects are expected to be complete between August and the end of the year.

Across the street from Virgin River, competitor Eureka resort-casino announced plans in April to invest $40 million into renovating its hotel rooms and gaming floor.

Moore said the attention may come from the growth that’s not only in Mesquite, but also in Las Vegas and St. George. It also comes from the region’s need for investment – as evident by guest comments online.

“You can tell they have this wish list – we see it on social media – of what they’d like to see next. We’re listening to that, but it comes in stages,” Moore said. “That’s part of what tells me this is a little bit overdue.”

Contact McKenna Ross at [email protected]. Follow @mckenna_ross_ on X.

County fair horse racing events in White Pine and Elko counties are among rural Nevada’s most important tourism events.

The product that connects a digital wallet to any slot machine, regardless of manufacturer, is expected to drive more play and casino profitability.

The vice president of government relations and an executive with the company for 17 years will join the coalition working to expand fantasy sports nationwide.

Money, Baby! was initially billed as a first-of-its-kind concept that housed the Virgin Hotels’ sportsbook in a nightlife atmosphere. But the property opened without a sportsbook license and Money, Baby! closed in late June 2022.

Here are five of the more memorable casino conquests this past month in the Las Vegas Valley (and beyond).

The downtown casino offering the smaller table says it can offer the popular game during the day shift using fewer workers.

An expert who monitors sports wagering nationwide thinks Nevada may need to change its in-person registration policy to keep up with competitors nationwide.

Kevin Schenk was playing Face Up Pai Gow when he was dealt five aces, winning a $219,578 jackpot with a $5 side bet.

The wins were among several recently across the Las Vegas Valley.

Simple laws of supply and demand might make observers think that losing two resorts within three months would have a significant effect on the Strip market.

A new Wilmington wine bar is coming this fall in the site of a former comedy club

A new wine bar next to FranksWine shop in Wilmington is planned to open this fall on the site of a former comedy club.

Business/building owners Frank and Colleen Pagliaro say they hope to open Anura Wine Bar in October after renovating the interior and exterior of the space at 1206 N. Union St., near the corner of Pennsylvania Avenue. It had last been the home of the House of Laffs comedy lounge , which closed in November 2022.

The comedy club closed when the owner was evicted from the Wilmington building for failing to pay $270,000 in back rent and other fees such as legal, utilities, water and sewage, real estate tax and insurance.

Frank Pagliaro has owned the building that also houses his wine/liquor store for 37 years. It was known as Wilmington's longest-running nightclub spot and was once the home of The Alley.

Pagliaro has leased out the 6,500-square-foot space to 12 tenants over the years — the best-known nightclub was probably the former Porky's Dance Club in the 1990s — and he said he no longer is interested in offering long-term leases.

Pagliaro said he and Colleen, a pediatric pharmacist who has worked in restaurants and as a bartender, gained the confidence to open a wine bar after the success of outdoor cafe events they hosted that included live music and food trucks in the parking lot of FranksWine shop during the pandemic.

The Anura name is a nod to the frog logo at FranksWine, known as Jeremiah. Anura refers to any of an order of amphibians comprising frogs, toads, and tree frogs.

The wine bar has a license to serve alcohol, and the Pagliaros plan to serve food. Since June 2023, the kitchen of the space has been used as a commissary by Chef Robbie Jester for his thriving catering business. Jester is known for winning competitions on the Food Network and the Netflix series "Pressure Cooker ."

New in Delaware: Restaurants offer BYOB social club, dumplings, smoked cocktails and hot chicken, more

The building was originally a bowling alley that opened in 1941. The space is getting a complete interior and exterior overhaul that includes remodeled restrooms, more space for kitchen preparation, a patio that's compliant with the Americans with Disabilities Act, and a new bar that will offer a Cruvinet wine system similar to a beer tap.

"We're going to pull out everything and do it the right way," Pagliaro said, adding, "No nightclub."

He said the space could be opened before and after theater events in nearby downtown Wilmington and used for parties, wine tastings and pop-up events.

"There's no way to just do a wine bar and sustain it. We're going to have to have other events here," Pagliaro said.

Upcoming events that the Pagliaros say will give people a glimpse at what's coming this fall include a five-course May 17 wine dinner with food prepared by Jester and beverages from California Winery Owner & Winemaker Gus Kalaris of  Axios Napa Valley Winery . The cost is $125 per person and includes gratuity. Visit frankswine.com .

If you want to read more stories from Patricia Talorico, click  here. You can find her on  Instagram , X (formerly Twitter)  and  Facebook . Email [email protected]  or leave a message at 302-324-2861. Sign up for her Delaware Eats newsletter.

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Meet the Candidates: What’s your plan to support small business in District 9?

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Welcome back to our “Meet the Candidates” series, where we ask the District 9 supervisorial hopefuls in the November 2024 election one question each week. Candidates are asked to answer questions on policy, ideology and more in 100 words or fewer.

Answers are being published individually each week, but we are also archiving the weekly series here .

In terms of political happenings this week in the district, the Latinx Democratic Club will host a town hall meeting on Tuesday June 4 at 6 p.m. at 362 Capp St with all of the candidates except Trevor Chandler. Chandler has opted out because ” unresolved issues with some of the hosts ” and instead will participate in a forum with D9 Neighbors for Housing on June 4 at 5:30 p.m. Jackie Fielder will participate in a forum with the same group on June 5 at 5:30 p.m .

If you know of other political events, let me know and I will add them to the post.

I will be at Jerry Garcia Amphitheater in McLaren Park, on Thursday, June 6, at 11 a.m. to say hello and talk about the district, or you can email me at [email protected] .

This week’s question : What is your plan to support small businesses in the district?

Jaime Gutierrez

• Job: Transit supervisor for SFMTA/Muni
• Residency: Tenant , born in District 9 in 1967 and, except for three years spent in the Army, has resided here ever since
• Transportation: Bike
• Education: U.S. Army, City College of San Francisco, University of California, Berkeley
• Languages: English and Spanish

Supporting small businesses means bringing them more customers. Bureaucracy and red tape have ruined small business. Nearly everybody outside of the district I talk to share that coming to District 9 is too difficult; so they do not bother. The difficulties stem from traffic controls that did not include adequate merchant and community input. Also, the removal and cost of parking discourages visitors. Furthermore a consideration should be given to including input from all parties involved (merchants, neighborhood groups, and consumers). Night markets or special pop-up events may be another way for businesses to present themselves and create new business.

Endorsed by:  Transportation Workers Union Local 200 … read more here

Roberto Hernandez

• Job: CEO, Cultura y Arte Nativa de Las Americas (CANA).
• Residency: Homeowner , born in the Mission in June 1956 and has not left
• Transportation:  Car and bicycle
• Education:  Bachelor’s degree in sociology from University of San Francisco

Small businesses are the lifeblood of our district and an essential ingredient of a thriving local economy. My plan includes reducing bureaucratic red tape that often inhibits them from reaching their full potential, increasing grant funding to local proprietors, addressing pressing needs like clean and safe streets, and filling vacant storefronts. 

I’ll explore innovative solutions for revitalizing large, vacant facilities to support new and existing businesses. We’ll open Mercados for vendors to rent affordable spaces to sell their wares. Incubators for local startups and resources for a wide range of entrepreneurs will all help foster an inclusive, vibrant District 9.

Endorsed by:  State Treasurer Fiona Ma, Supervisor Myrna Melgar, Supervisor Shamann Walton, State Senator Scott Wiener, BART Director Bevan Dufty … read more here

Trevor Chandler

• Job: Public school teacher since 2023. Former director of government and public policy at Citizen, a public safety app.
• Residency: Tenant , living in District 9 since July 2021
• Transportation: Public
• Education: Plymouth State University
• Languages:  English

I believe in by-right small business permitting where if your space is up to code you should not be beholden to a broken and opaque City Hall permitting process. My full plan is at Trevor4SF.com .

But small business owners have made clear to me that regulation changes won’t matter if visitors don’t feel safe shopping in our merchant corridors. That’s why over 77 percent [survey says 77 percent of business owners from eight neighborhoods including Mission and Bernal] of D9’s small business owners want increased SFPD foot and bike patrols, and I am calling for a fully staffed SFPD. Without foot traffic D9 small businesses will continue to struggle.

Endorsed by:  Latino LGBTQ political organization HONOR PAC, State Senator Scott Wiener, Assembly Member Rick Chavez Zbur, Brownie Mary Democratic Club, Supreme Court Marriage Equality Lead Plaintiff Jim Obergefell … read more here

Stephen Torres

• Job : Bartender at Twin Peaks Tavern, customer service at Flowercraft Nursery and freelance writer  
• Residency : Tenant, lived in District 9 summer 2001 to fall 2003, and returned in the summer 2010
• Transportation : Public
• Education : Moorpark Community College and San Francisco City College as work has permitted
• Languages : English and Spanish 

I’ve worked in the small business sector for most of my life here. We must protect it to ensure community survival and cultural sustainability. We should:

• Advocate for protections for commercial tenants at the state and local level.
• Strengthen enforcement of the storefront vacancy tax; ensure that corporations and app- based delivery pay their fair share and truly support our local economy.
• Stay true to our longtime resistance to big box chainstore encroachment by creating subsidies for small businesses and prevent food and medicine scarcity by shifting our reliance on corporations who are abandoning brick and mortar and instead invest in public markets and locally-owned pharmacies.” read more here .

Endorsed by:  Mark Leno, Former State Senator, Aaron Peskin, President of the San Francisco Board of Supervisors, Hillary Ronen, Supervisor, District 9 … read more here

Julian Bermudez

• Job: Works in and directs his family business, Rancho Grande Appliance
• Age: 27 
• Residency: Born San Francisco in 1996, raised on and off in District 9 until he left for college in 2015, then the army in 2019 and now back, living in the Mission
• Transportation: Carpool/catch a ride
• Education: City College of San Francisco, Chico State University

I grew up in San Francisco’s small business culture (Rancho Grande Appliances) , and I believe they are an important part of the city’s economy. Many small businesses are still feeling the effects of the pandemic, particularly in the food service industry. We are paying more for leasing our units than the actual earnings required to keep the business running. That explains why there are so many closures. My initiatives include more funding or grants for small businesses, commercial rent control, fair taxation, and a right to unionize. To ensure the success of our small businesses, we must raise the bar of expectations.

Endorsed by:  No endorsements listed … read more here

Jackie Fielder

• Job: Nonprofit co-director at Stop the Money Pipeline. Former educator at San Francisco State University, co-founder of the San Francisco Public Bank Coalition. Democratic Socialist  
• Residency: Tenant , lived in District 9 September 2017 to June 2018, October 2019 to August 2020 ,and April 2021 to present
• Education: Bachelor’s degree in public policy and master’s degree in sociology from Stanford University

I’m proud to have the support of Small Business Forward . We share the belief that our city’s band-aid approaches to big issues that affect small businesses have failed, and that we need long-term, proven solutions. I founded the San Francisco Public Bank Coalition to increase access to low-to-no-cost capital for small businesses and would work towards realizing a public bank as Supervisor. I’ve championed and supported more enforcement of the commercial vacancy tax, so that corporate landlords cannot continue to let storefronts sit empty. I will also fight for real solutions to our city’s drug & homelessness crises, so that people” read more here .

Endorsed by:  Former State Representative Tom Ammiano, Former District 9 Supervisor David Campos, Former Mayor Art Agnos, City College Trustee Vick Chung, District 3 Supervisor Aaron Peskin … read more here

• Job: Retired special education teacher
• Residency: Tenant, at current address for nine years, redistricted into District 9 in April 2022
• Transportation:  Walking
• Education: Bachelor’s degree in education and master’s degree in special education from Clemson University 

The District needs unique Flagship industries to feed tourists to our smaller businesses.

I propose we Legalize two large businesses that already exist in District 9.

Sex Work and Gambling.

I see a walk down Mission Street as being like a walk through similar Business Districts in Amsterdam and Las Vegas combined with the best Latino food joints and an increase in the number of Pentecostal Churches drawn there to save our wicked souls.

I suggest the City partner with the Ohlone and create Casinos in the Armory and the Mint and the Cow Palace and on Alcatraz.”

Endorsed by:  No endorsements listed .

Michael Petrelis

• Job: AIDS and LGBTQ activist
• Age:  No response given
• Residency: Has lived on Clinton Park since May 1996, which became part of District 9 in April 2022
• Transportation:  Petrelis asked not to participate in the series
• Education:  Petrelis asked not to participate in the series

Petrelis said he wishes not to participate.

Endorsed by:  Not seeking endorsements, and I see much of the endorsement industrial complex as corrupt, rife with payola and favor-trading, and for gotcha responses .

District 9 contributions

Money raised and spent in the district 9 supervisor race.

Money raised

Money spent

Jamie Gutierrez

Source: San Francisco Ethics Commission, as of April 3, 2024. Chart by Junyao Yang.

Candidates are rotated alphabetically. Answers may be lightly edited for formatting, spelling, and grammar. If you have questions for the candidates, please let us know at [email protected]

Read the rest of the District 9 questions here , and the entire “Meet the Candidates” series here . 

You can register to vote via the sf.gov website . Illustrations for the series by Neil Ballard.

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Oscar is a reporter with interest in environmental and community journalism, and how these may intersect. Some of his personal interests are bicycles, film, and both Latin American literature and punk. Oscar's work has previously appeared in KQED, The Frisc, El Tecolote, and Golden Gate Xpress.

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How Selena Gomez Is Revolutionizing the Celebrity Beauty Business

Y ou would not think the most-followed woman on Instagram would be able to walk through one of New York City’s biggest tourist attractions unbothered. Yet here she is, strolling in a pair of cozy booties through Central Park with a travel mug of tea tucked in her arm, very nearly blending in. If not for the security guard and personal assistant trailing discreetly behind, Selena Gomez might be any other person out for fresh air on a drizzly May morning.

This is, to put it mildly, surprising. But she shrugs it off. “I don’t really have anything impressive going on at all times,” she deadpans, gesturing to her casual getup. “Or anytime, really.”

It’s a funny thing to hear from someone who has been on TV since she was 10 years old, found success as an actor and pop star, and is now the founder of a business reportedly worth $2 billion . Gomez, 31, is one of the most recognizable people in the world , and yet she’s right—as we meander down a pedestrian path and into the mud, most of the people around us seem not to notice her.

Gomez has cultivated an everywoman quality and a mastery of public vulnerability—hers is the kind of fame that comes from growing up alongside your fans, offering an example of what it’s like to fall in love, try things, and make mistakes. Her openness about her mental health has endeared her to millions of young people coping with the isolating experiences of anxiety , depression, and other disorders. And she has channeled all of that into her company, Rare Beauty , a rising player she bills as a beauty brand that, instead of selling an unattainable image, aims to help people feel good about themselves.

Mental health and makeup may not seem like an obvious pairing, but Gomez’s vision has paid off. Rare Beauty, not yet four years old, is a top seller at Sephora and available in 36 countries, according to the company. After launching in 2020, annual sales grew 100% from 2021 to 2022, and 200% the following year; they hit $400 million for the 12 months ending in May.

Rare Beauty’s products, from a liquid highlighter to a body and hair mist with names like Positive Light and Find Comfort, are designed to be inclusive in terms of shade range and easy-to-use packaging (crucial to Gomez herself, who takes a drug for lupus that can cause her hands to shake). Gomez says Rare began not with her ideas for specific makeup products but instead with her hope to support people struggling with their mental health. So she launched the company with a philanthropic arm, the Rare Impact Fund , with the goal of raising $100 million in the brand’s first 10 years, and pledged that 1% of all product sales would be funneled into the foundation. With $13 million raised to date, the Rare Impact Fund has given grants to 26 organizations across five continents working to improve mental health.

Gomez and her team are managing to sell millions of dollars worth of product while also promoting the idea that no one needs makeup. “I hope I don’t, and I hope Rare Beauty doesn’t, give off the vibe that you have to do anything,” she says. I ask what she makes of a common double standard, how people can be judged for leaving imperfections uncovered, but also deemed insecure if they wear too much makeup. She points out that she’s gone nearly barefaced today, wearing only some under-eye brightener. “I think it’s bullsh-t,” she says. “If you want my opinion on that.”

When you’re as famous as Gomez is, your personal life becomes global fodder. The Texas native broke out on Disney’s 2007–12 series Wizards of Waverly Place, went on to launch a music career, and built her résumé in film and TV with projects like Spring Breakers and 13 Reasons Why . All the while, interest in her relationships and inner life only grew. In 2016, she was in the middle of a worldwide tour for her album Revival when she suddenly pulled out, revealing she had been struggling with anxiety and depression as side effects from lupus, which in 2017 necessitated a kidney transplant . She says now that she’s “50-50” on whether she’ll ever go on a major tour again. “Nothing makes me happier than 90 minutes of being with my fans and just celebrating together,” she says. On the other hand, “It is very emotionally draining for me. And then you realize you’re just surrounded by a bunch of people that you’re paying.”

In April 2020, just months before she launched Rare Beauty, Gomez disclosed that she’d been diagnosed with bipolar disorder . She shared with Rolling Stone two years later that she had suffered from suicidal ideation and been to four treatment centers. Her 2022 documentary, My Mind and Me , offered a raw look at her mental health over a six-year period, filling in new details of a story that had been told in headlines.

Gomez often laments the impact of social media on her own health and encourages others to get offline. (She has declared at least five times since 2018 that she’s taking a break from Instagram , where her current follower count is 427 million.) An assistant maintained her accounts for four years. She’s back to posting most of her content herself now, which includes promo for Rare Beauty and her film and TV projects, but she tries not to linger on the apps. And she’s deliberate about who she chooses to spend her time with IRL. “It’s a cliché, but girls are mean,” she says. “It’s a very weird competition, being in the cool girls area—and then I’m just kind of like, there. I don’t know where I’m meant to belong.” Her best friends are a real estate agent, a producer, and a casting director, she says. “I love having levelheaded people around that couldn’t give two f-cks about what I do.”

The importance of building meaningful relationships is something Gomez talks about a lot in her work with Rare Beauty. The U.S. Surgeon General, Dr. Vivek Murthy , has become a frequent conversation partner with her at events, where they discuss his research on the loneliness epidemic. “It’s hard,” she says. “You could be in a crowd of people and still feel alone. I still deal with that.”

She’s a proponent of feeling your feelings. A younger friend of hers going through a breakup recently asked how anyone manages the pain of heartbreak. “You have to go through it. You can distract yourself and you can deny and deny all you want, but it’ll still be there,” Gomez advised. Covering it up is not the answer. “I just allow myself to have those days.”

I ask if having a partner is helpful when it comes to the big feelings we’re talking about, now that she’s openly sharing her relationship with producer and songwriter Benny Blanco—or if it’s irrelevant. “It’s a little irrelevant, only because he isn’t my only source of happiness,” Gomez says. “I was alone for five years, and I got really used to it. A lot of people are afraid of being alone and I probably tortured myself in my head for like two years being alone, and then I kind of accepted it. Then I came up with my plan, which was I was going to adopt at 35 if I had not met anyone.” Enter Blanco, who Gomez says she’d first thought of as a friend—she even asked him if he knew anyone he could set her up with. But when he brought her to meet his friend at a birthday party, she realized she liked him. “It just happens when you least expect it,” she says. 

Blanco recently told Howard Stern he wants to marry and have kids with Gomez. She laughs when I bring it up: “He can’t lie to save his life. If he’s asked a question, he’ll answer it.” She, on the other hand, has a lifetime of experience that has taught her to be more cautious. “I know what people can do to people I love. My own fans, who I adore and feel like have shaped who I am, will say the most hurtful things to me about how I live my life. But he has the strength in him that none of that noise fazes him. It’s really impressive, and I just cherish every moment with him. I don’t know what the future holds, but I do know that he’s not going anywhere any time soon.”

For now, she’s trying to be present. Acting is one part of life that affords her the chance to be fully focused. Her film Emilia Perez premiered at the Cannes Film Festival in May—she and her co-stars received the festival’s best actress award—and she’ll soon wrap the fourth season of Only Murders in the Building , a working environment she describes as feeling like home. ( Meryl Streep walks around the set barefoot, singing! Sitting with Steve Martin , Martin Short , Streep, and guest star Eugene Levy recently made Gomez want to cry for the way they made her feel like she belongs. “I’ll ask them, When did you stop caring about what people said?" she says. "And they’ll all just ring off these one liners that'll just kill me.")

And she is well. Her lupus is in remission, blood pressure is good, the kidney is working like it’s supposed to. I ask if she ever feels like it’s unfair—she’s 31 years old, living with bipolar and an incurable autoimmune disease, and knows what it’s like to spend weeks in the ICU. She responds with a story about a boy she met during a hospital visit when she was 18. He wouldn’t look her in the eye until she shared that she, too, suffered from lupus. “It was so sweet,” she says. “In a weird way, I turned the bad things into a good thing.”

Celebrity beauty brands abound, from Ariana Grande’s r.e.m. to Lady Gaga’s Haus Labs to Jennifer Lopez’s JLo Beauty. Creating a line of consumer products is an age-old way for entertainers to diversify their revenue streams in a fickle industry, but stamping an über-famous name on a lipstick is no longer enough to make consumers want to buy it. The formulas still have to be good, and there needs to be a reason for the brand to exist. Kylie Jenner repeatedly sold out of her Kylie Cosmetics Lip Kits , with customers hoping to achieve the same plumped look she had. (She eventually disclosed that she has received filler .) Rihanna’s Fenty Beauty , the top-selling celebrity brand reportedly at roughly $600 million in annual sales, differentiated itself when it launched in 2017 by emphasizing its inclusive products for darker skin tones—a priority that aligned with Rihanna’s values .

Gomez wants Rare Beauty to be a place where customers can go for affordable luxury products (compare Rare’s $30 foundation with Fenty’s $40 or Chantecaille’s $90 product, which went viral when the Euphoria makeup artist revealed she used it on the cast), but stay for a community of like-minded people who are comforted by the affirming ethos of the brand Gomez has created by emphasizing her own struggles. “That means a lot to the mental-health community, when someone is willing to be super honest,” says Rudi Berry , a beauty influencer who also posts about living with OCD. “When you deal with mental health issues, it can feel really isolating, like you’re the only one on earth going through it.”

Rare’s focus on mental health, and its investment in the cause through the Rare Impact Fund, not only fulfills its founder’s vision—it’s also good business. In a 2023 study of Gen Z and millennial consumers in the U.S., 80% said they were more likely to purchase from a brand based on its mission. Another 2023 study found that Gen Z wants brands to focus on mental health more than any other issue, including climate. “We’re at a really exciting turning point in the private sector, where brands can be leveraged in a powerful and meaningful way to contribute to society,” says Elyse Cohen, Rare Beauty’s executive vice president of social impact. As president of the Rare Impact Fund, Cohen and her team identify and vet potential grantees, from well-known organizations like the Trevor Project , a suicide-prevention and crisis-intervention organization for LGBTQ youth , to smaller, grassroots groups like the Mindful Life Project , a California nonprofit that places mental-health coaches in schools.

For Mindful Life founder JG Larochette, two $150,000 grants have meant the ability to expand full-time services from 28 schools in six cities to 50 schools in 13 cities. The exposure Larochette has received through partnering with the brand online and at events has opened more doors to more potential funding, which can be a struggle for lesser-known nonprofits. “There’s a lot to be said when Selena Gomez and her team put a stamp of approval on you,” he says. And his work with Rare Beauty has helped him understand the way his student population is interacting with makeup: “If you look at the social media, it’s about authenticity. It’s about creativity. It’s about expression. You’re beautiful as you are, and you can express yourself as you want.” 

Of all the parts of Rare Beauty, Gomez is primarily focused on the impact fund and product development. She relies on her managers, her lawyer, and the company’s executives to help run the business. “I will admit it overwhelms me sometimes. I have this weird thing in my head where if I focus on the numbers, I’ll lose whatever it is that made Rare Beauty Rare Beauty,” she says. “I never wanted it to be about making a lot of money and that’s it.”

But it is making a lot of money. In 2023, sales of its most popular product, a $23 liquid blush, reached $70 million. Earlier this year, rumors swirled when Bloomberg reported Gomez had brought on financial advisers to weigh a sale or IPO . On our walk, she’s quick to shut down the idea that she’s selling. “I don’t have any plans on that, genuinely,” she says, adding that she’s working on products for the next few years.

CEO Scott Friedman says it took a few years to build the company’s infrastructure while navigating a COVID-19-era launch and managing supply-chain issues; with things more settled, they recently retained investment banks to help envision the future. “We’re going to decide what’s the best way for us to become one of the largest, if not the largest, prestige beauty brands in the world, and it’s not a rush,” he says. “We are making our decisions to grow in the long run.”

Gomez says she gets more comments from strangers about Rare than anything else, and it means a lot that people enjoy the products for what they are, not because she made them. “That’s what makes me most proud,” she says. “When I’m able to have something like Rare or a single that people can relate to, I get so much joy when people say, ‘Hey, that helped me through a difficult time.’” 

This is what we’re talking about—the value of real connection with other people—when we run out of trail. Suddenly, we’re deposited on the street, the noise of midday Manhattan a smack in the face. The bubble has burst and Gomez is spotted by a man dressed in all black. He holds his phone up to her face and walks backward to match her stride as he films her, saying nothing. 

“You don’t feel real sometimes,” Gomez says, continuing on. Half a block later, the guy is gone, and she’s back to observing the people on the street, rather than the other way around. New York is a place where a person can move freely, she notes. She can envision her 10-year-old sister being happy here, like the kids she sees walking themselves to school. “They’re completely fine on their own. They have an ownership—you have to own your life, you have to make a way for yourself,” Gomez says. “I kind of appreciate the realness.”

If you or someone you know may be experiencing a mental-health crisis or contemplating suicide, call or text 988. In emergencies, call 911, or seek care from a local hospital or mental health provider.

Set design by Jenny Correa; styling by Erin Walsh; hair by Orlando Pita; makeup by Hung Vanngo

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Write to Lucy Feldman at [email protected]

Money blog: Subway drastically changing how you order

Subway is following in the steps of some of its fast-food rivals with the introduction of self-service kiosks and its own dedicated app. Read this and the rest of today's consumer and personal finance news below - and leave your thoughts in the comments box.

Wednesday 5 June 2024 20:43, UK

• Five switching offers launch in quick succession offering up to £200 - and this is best time of month to do it
• Ed Conway : Claim of £2k tax rise under Labour is over four years - same maths suggests Tories have raised taxes by £13k in last four years
• Subway rolling out self-service kiosks and brand new app
• Ian King : Why European rates decision could impact global economy - and your holiday money

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Ask a question or make a comment

Subway is following in the steps of some of its fast-food rivals with the introduction of self-service kiosks and its own dedicated app.

Customers will be able to place orders via digital screens sent to the kitchen instead of making their way along the chain of ingredients.

The self-service kiosks will be in all UK stores before the end of the year,  The Grocer  reports.

The sandwich shop chain is also launching a new app which will enable online orders - and offer customers points towards its "Subway Rewards" loyalty scheme, it said.

The points can eventually be converted into "Subway Cash" to spend on menu items.

Dan Holm, digital leader at Subway, said: "As we think about Subway's future, we're doubling down on our global digital commitment to streamline and simplify the guest experience from start to finish."

P Diddy has sold off his stake in the media company he founded more than a decade ago. 

The rapper, whose real name is Sean Combs, released his shares of Revolt with the company saying the have been fully redeemed and retired. 

Revolt has not disclosed how much Combs was paid for his stake in the hip-hop news and entertainment company, which he founded in 2013.

It also announced a new ownership structure that will give its employees an equity stake in the company. 

The move comes after several lawsuits were filed against Combs , accusing him of sexual assault and rape. 

In November, he was sued by R&B singer Cassie, who said he subjected her to a years-long abusive relationship that included beatings and rape.

Combs settled the lawsuit with Cassie, whose full name is Casandra Ventura, a few days after it was filed.

Three in five secondary school teachers and nearly 80% of primary school teachers are spending their own money on supporting students, according to new research.

A report by the National Foundation for Educational Research, based on a survey of 1,282 teachers and senior leaders, found a quarter of teachers had already spent £100 of their own cash on their pupils or school this academic year.

Some 79% of primary school teachers and 62% of secondary school educators reported spending their own money at some point.

And nearly one in five primary and 17% of secondary teachers said they were spending money on meeting pastoral needs such as providing food or clothes.

Jude Hillary, the NFER's co-head of UK policy and practice, said the report "clearly highlights the high level of need among young people".

She said teachers were "going above and beyond to meet pupils' pastoral needs using their personal funds" and the "unrecognised" support was coming at a time when staff themselves are facing their own cost pressures.

Tesco has started re-stocking its packs of a dozen eggs online, after lengthy supply issues forced them to stop selling them.

The supermarket had already re-started selling them in stores, but online shoppers had to buy two packs of six eggs if they wanted 12, costing them very slightly more.

The shortages began in the autumn of 2022 as farmers left the industry or pulled back on production due to rising costs.

An outbreak of bird flu last year also impacted the sector.

Customers of Loveholidays have had their travel plans thrown into chaos after the parent company of two of its partners unexpectedly went bust. 

In a post on Facebook, the holiday firm said FTI Group, which owns YouTravel and Meeting Point, had filed for insolvency. 

As a result, the accommodation and transfer arrangements of some travellers have been affected. 

A "small number" of hotels have already started contacting Loveholiday travellers, asking them to pay for their rooms again.

In the comments of the post, one person said they had been "threatened to be removed by police" for refusing to pay again. 

"We are supposed to go home Thursday evening and worried our transfers and flights might be affected because we are refusing to pay again," Scott Love wrote. 

"Shambles this and has ruined our holiday for me, my partner and three children." 

Several other people commented, asking the provider to tell them if their trip had been impacted. 

Loveholidays said it was "working hard" to honour its customers bookings and "minimise disruption" to any holiday. 

It also said it was "absolutely committed" to covering costs and was working with affected customers, and the hotels involved, to make sure that happens.

Those who are on holiday and need support have been advised to contact the holiday support team by calling the number on their booking documents. 

"If you're travelling with us soon and are wondering if your holiday is affected: Please don't worry. There is nothing you need to do - our team is working hard to honour any impacted bookings with another partner," Loveholidays added. 

Sky News has contacted the company for comment. 

Chef Tom Brown has announced he is closing his high-end Hackney restaurant Cornerstone due to high costs of the tasting menu format and changing diner preferences.

The seafood-focused restaurant first opened in 2018 and earned a Michelin star in 2021.

In a statement, Brown said Cornerstone had been his "proudest moment" and his "home for the last six years", and added that his focus would now be on his nearby Pearly Queen site.

First Direct is ending its text message banking service after 25 years, according to a report.

An email seen by This Is Money said the service - which texts customers mini bank statements and alerts them to their balance dropping below a certain amount - will be stopped on 10 August.

First Direct told the outlet that customers could get "more detailed and up-to-date information" by logging onto its app or online banking.

Tesco has partnered with Virgin Red to offer Clubcard holders the chance to turn points into experiences.

Those signed up to the supermarket's loyalty scheme will get twice the points value when they turn points earned on their shopping into Virgin Points.

A bonus 5,000 points is available for anyone who signs up to auto-exchange all their Clubcard points to Virgin Points for the first time.

McDonald's has lost the EU trademark for "Big Mac" when it comes to chicken sandwiches after a long-running dispute with an Irish restaurant chain. 

The European Court of Justice upheld a complaint from Galway-based Supermac's against the US fast food giant. 

The trademark for the words "Big Mac" was initially registered with the EU International Property Office (EUIPO) in respect of meat, fish and chicken sandwiches as well as a range of restaurant services by McDonald's in 1996.

Generally, the rights of a holder to an EU trademark are revoked if it has not been put to genuine use within a continuous period of five years.

Supermac's argued McDonald's had insufficiently used the contested trademark in relation to "chicken sandwiches".

McDonald's and the EUIPO put forward examples of advertisements and display boards relating to "Grand Big Mac Chickens".

However, the court found the evidence was not sufficient to prove McDonald's had used the contested trademark enough in relation to poultry products.

Supermac's complaint was upheld and McDonald's protection of the phrase for such purposes was overturned. 

Rishi Sunak's claim in last night's debate that Labour will raise everyone's taxes by £2,000 comes from a "dossier" published by the Tories last month, which purported to calculate their tax and spending plans. 

The headline "finding" was that over the course of the next four years, Labour had roughly £59bn of spending plans but only £20bn of revenue-raising plans.

That leaves a £39bn hole. Divide that by the number of households in the country (18.4m) and you get a figure of just over £2,000.

Now, there are all sorts of objections to the way the Conservatives have carried out this exercise. 

For one thing, they deployed a weapon Labour don't have: because they're the party of government, they were able to ask Treasury civil servants to cost some Labour policies.

Today there has been a backlash - including from the Treasury's permanent secretary himself - about the way the Tories have portrayed these sums. 

The £2,000 figure isn't really a Treasury calculation or an "independent" one, as Mr Sunak called it last night. It's a Conservative figure - but it was put together in part with figures commissioned from civil servants. 

Labour also says many of the policies in that Tory dossier won't cost half as much as the Conservatives claim. 

Regardless, while £2,000 sounds like a big number, it's actually a cumulative total from four years. A far more representative figure to take from the dossier is £500 - the annual figure. 

And while that's not to be sniffed at (if you believe it - which you probably shouldn't) it's far, far smaller than the tax rises we've all experienced under this Conservative government since 2019.

They amount, all told, to an average of around £3,000 a year per household or, if we grit our teeth and tot it up as the Tories did in their dossier, over £13,000 over the course of the parliament. 

Which rather dwarfs that £2,000 figure.

Current account holders looking to make a quick bit of cash can benefit from a flurry of new switching incentives being offered by banks at the moment.

Several providers are fighting for new custom with offers ranging from £100 to £200 upfront plus other rewards.

Now is actually a good time if you're considering switching - as everything should be wrapped up in time for payday at the end of the month, when many people also have bills coming out of their account.

Anyone looking to make the move to a new provider and qualify for the switching offer will need to do so through the  Current Account Switch Service .

The latest data from CASS found Nationwide set a record for UK current account switches in the last three months of 2023.

Switchers can get £175 by opening up a Santander Edge current account. The incentive also offers 1% cashback on household bills paid by direct debit and 7% AER on a linked savings account.

To get the bonus, you'll have to complete the full switch, set up two active direct debits and pay in £1,500 within 60 days of telling Santander to switch your account.

The offer is only available to those who've never had a switching bonus from Santander.

Similarly to Santander, Lloyds is offering £175 for people who switch to its Club Lloyds, Club Silver or Club Platinum accounts.

Customers can also choose an extra reward of a year's Disney+ subscription, six cinema tickets, a Coffee Club and Gourmet Society membership or magazine subscription.

The switch has to include the transfer of at least three direct debits, and you won't be eligible if you've switched to Lloyds, Halifax or the Bank of Scotland since April 2020 or the switch occurs after 30 July.

Existing Nationwide current account holders can make £200 by switching a non-Nationwide current account with at least two direct debits to a new or existing FlexDirect account.

To be eligible, you'll need to have held an eligible Nationwide account on 31 March, and you can't have received a switching bonus from the building society since 18 August 2021.

Those who choose to switch to TSB will get a £100 bonus and up to £60 in cashback, plus a reward if they stay until January 2025.

To qualify for the £100, switchers will need to make a minimum of five debit card payments before 5 July. For up to £60 cashback, you'll need to make at least 20 debit card payments each calendar month. 

Eligible customers can also choose an extra reward in January, such as a night away, monthly cinema tickets or a NOW Entertainment membership.

Similarly to previous offers, you can't have benefited from a TSB switch bonus since 1 October 2022.

First Direct

Customers will get a £175 welcome bonus if they switch to a First Direct 1st Account, including access to a linked 7% AER regular saver account and a possible interest-free £250 overdraft.

You can't have had any account with the bank before or have opened a current account with its partner company HSBC since 1 January 2018. 

To get the bonus you'll have to pay in £1,000+ within 30 days of opening the account and use the debit card five times.

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