business plan computer repair shop pdf

Computer Repair Business Plan Template

Written by Dave Lavinsky

Computer Repair Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their computer repair businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a computer repair business plan template step-by-step so you can create your plan today.

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What is a Computer Repair Business Plan?

A business plan provides a snapshot of your computer repair business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Computer Repair Business

If you’re looking to start a new computer repair business, or grow your existing computer repair business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your computer repair business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Computer Repair Shops

With regards to funding, the main sources of funding for a computer repair business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the lender will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for computer repair companies.

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How to Write a Business Plan for a Computer Repair & Maintenance Company

If you want to start a computer repair business or expand your current one, you need a business plan. Below we detail what should be included in each section of your own business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of computer repair business you are operating and its status. For example, are you a startup, do you have a computer repair business that you would like to grow, or are you operating computer repair businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the computer repair industry. Discuss the type of computer repair business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing strategy. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of computer repair business you are operating.

For example, you might operate one of the following types of computer repair businesses:

• Hardware repair : this type of business provides repairs to physical units such as PCs and motherboards, game systems, accessories, etc.
• Software repair: this type of business involves troubleshooting, operating system updates, and virus removal.
• IT services: this type of business provides a range of services for IT products and components, including upgrades, software installation and maintenance, security testing, technical support, data recovery, and both hardware and software repairs.

In addition to explaining the type of computer repair business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of repairs completed, maintenance contracts signed, etc.
• Your business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the computer repair industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the computer repair industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the market research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the PC repair industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your computer repair business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the computer service customers you serve and/or expect to serve.

The following are examples of customer segments: small businesses, nonprofits, government entities, and individuals.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of PC repair business you operate. Clearly, government entities would respond to different marketing strategies than nonprofits, for example.

Try to break out your target market in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most computer repair businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your computer service customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other computer repair shops.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes warranty repair options, or from dedicated in-house IT teams.

With regards to direct competition, you want to describe the other PC repair businesses with which you compete. Most likely, your direct competitors will be computer repair businesses located very close to your physical location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• Do they specialize in specific computer repair services (i.e. PC repair, Apple product repair, software services, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide either a wider range or more specialized range of services?
• Will you offer features such as mobile repair?
• Will you provide superior customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a computer maintenance and repair company, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of computer repair company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to PC hardware repair, will your PC repair business provide software upgrade services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your computer repair company. Document your location and mention how the location will impact your success. For example, will you operate from a physical office, or will you primarily interact with clients at their home or place of business? In this section, discuss how your business location will affect demand for your services.

Promotions : The final part of your marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Signs and billboards
• Search engine optimization
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your computer repair business plan explained your goals, your operations plan describes how you will meet them. Your business operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your PC repair business, including marketing, providing consultations, inventory management, troubleshooting, providing the actual repairs, keeping abreast of new technology, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to repair your 100th PC, or when you hope to reach $X in revenue. It could also be when you expect to open a computer repair shop in a new location.  

Management Team

To demonstrate your computer repair business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing PC repair businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in repairing electronics, or successfully running IT businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you provide hardware repairs exclusively, or will you also offer help desk services and software upgrades? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your computer repair business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a PC repair business:

• Office build-out
• Cost of buying or leasing a company vehicle
• Cost of office supplies such as computers and software
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office lease, or an overview of the services you offer.  

Putting together a business plan for your computer repair business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the computer repair industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful computer repair business.  

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Computer Repair Sample Business Plan - Strategy and Implementation

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Home » Sample Business Plans » Technology

How to Write a Computer Repair Business Plan [Sample Template]

Are you about starting a computer repair business? If YES, here is a complete sample computer repair business plan template & feasibility study you can use for FREE . According a recent report, sales of computer services are expected to exceed $47 billion this year in the U.S. alone, with computer repair leading the way.

Almost all small businesses and home offices use computers and depend on them to be working properly. They don’t have the skills, the time or the desire to do their own computer service, repair and upgrades, and that puts a computer physician right in the middle of one of the fastest-growing industries in the world.

Companies in computer repair industry are involved in repairing and maintaining one or more of the following: consumer electronic equipment, computers, office machines, communication equipment and other electronic and precision equipment; items that are not sold new.

Establishments in this industry repair items including microscopes, radar and sonar equipment, televisions, stereos, video recorders, computers, photocopying machines, communications equipment, scientific instruments and medical equipment.

A Sample Computer Repair Business Plan Template

1. industry overview.

The Computer Repair Services industry is an open industry, hence a low level of market share concentration. Even though large multiservice agencies operate in the industry, revenue is also spread among thousands of small firms and freelancers.

As a matter of fact, no single computer repair company can account for more than 5.0 percent of the total revenue generated in the industry. This is the reason why smaller computer repair business accounts for a large percent of the players in the computer repair services industry.

Computers have exploded throughout America and the world over the past 30 years – from 2,000 units shipped in 1960 to 900,000 in 1980 to 7 million in 1990 to over 15 million per year by 2003 to over 65 million per quarter in 2015. With this rapid growth there has been a corresponding increase in the need for computer services.

As of 2010 there were over 550,000 people employed in the maintenance and repair sector in the united states, and employment is expected to grow through 2018. More than 70% of those people work in small businesses of less than 5 people; another 20% work for companies with less than 20 people.

While previously the industry had been primarily focused on fixing and upgrading business computers, most of the companies now do more than just maintenance and repair. Over the course of the 1990s, repair services were able to cope with more reliable and cheaper computers hurting business by replacing components instead of repairing them, using new diagnostic tools, and offering other services such as disaster recovery and virus protection.

The industry is still dominated by original equipment manufacturers (OEMs), which are companies that will visit a customer to repair or replace the same products that they make. In recent years, large chains like Best Buy with their “Geek Squad” have opened up repair arms; powered by their name recognition and huge marketing budget, they immediately became a formidable competitor for any computer repair business. In addition, with computers cheaper than ever, some people have tended to replace their computers entirely rather than bother to have them repaired.

Statistics has it that the Computer Repair industry in the United States of America is worth $22bn, with an estimated growth rate of -1.2 percent. There are about 60,131 registered computer repair and maintenance businesses in the United States and they are responsible for employing about 147,293 people.

The Computer Repair Services industry has experienced decline in the last 5 years. Of course the increasing affordability of computers has encouraged consumers and businesses to purchase new products rather than replace their existing and worn out computers, and businesses and consumers typically have decided to purchase more advanced products and scrap damaged or outdated goods.

In the next 5 years, the industry will continue declining, although at a slower rate. New, technologically complex products will make way for increased repair demand. However, the industry will still suffer from declining trends, as electronics and computer products continue to decrease in price.

No doubt everybody will quite agree that the computer repair services industry has come to stay and of course it is one industry that plays key roles not only in the business world, but also in almost all the aspect of what goes around in our world today as long as computers are involved and would need to be repaired, serviced or installed.

Over and above, the computer repair service industry is very open to any aspiring entrepreneur who has acquired the required trainings, skills and perhaps professional certifications to start his or her own computer repair business and of course make good money from the industry.

2. Executive Summary

ZED Plus Technologies®, LLC is a U.S based and standard computer repair company. We have been able to secure a standard and well – positioned office facility in a central business district in Los Angeles – California. We are a computer repair company that is set to compete in the highly competitive computer repair services industry not only in Los Angeles – California, but also throughout the United States market.

ZED Plus Technologies®, LLC will offer all aspect of computer repair services such as computer repair, computer cloning, computer maintenance, and everything that relates to computer hardware et al.

Our business goal is to become one of the computer repair company in the United States and we will make sure that we do all we can to compete favorably with leaders in the industry including computer manufacturing companies that are also into computer repairs.

Our workers are going to be selected from a pool of certified and highly experienced web computer repair engineers and technicians in and around Los Angeles – California and also from any part of the United States of America as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading computer repair companies in the United States and throughout the globe.

At ZED Plus Technologies®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients.

ZED Plus Technologies®, LLC is founded by Engr. Malcom Xavi, a computer engineer per excellence who graduated with from Illinois Institute of Technology (B.Engr. Computer Engineering) and his friend and business partner for many years Fred Holloway (B.Sc. Business Management).

They have a combine experience that can help them build ZED Plus Technologies®, LLC to favorably compete with other leading computer repair businesses in the United States of America.

3. Our Products and Services

ZED Plus Technologies®, LLC was established with the aim of maximizing profits in the computer repair services industry. We want to compete favorably with the leading computer repair companies in the United States which is why we have but in place a competent quality assurance team that will ensure that every repair carried out or related services rendered meet and even surpass our customers’ expectations.

We will work hard to ensure that ZED Plus Technologies®, LLC is not just accepted in Los Angeles – California but also in other cities in the United States of America. Our products and services are listed below;

• General Computer Hardware Repairs and Maintenance services(All Brands)
• Computer Installations
• Computer Cloning/ Computer upgrading
• Repairing health related equipment such as dental and surgical equipment
• Virus removal
• Data recovery
• Computer and Accessories Sales and Supply
• Computer related advisory and consulting services
• Other computer repair and installation related services

4. Our Mission and Vision Statement

• Our vision is to establish a standard and world class computer repair company whose services and brand will not only be accepted in Los Angeles California but also in other cities in the United States of America.
• Our mission is to provide professional computer repair services and other related services that will assist businesses, individuals and non-profit organizations in ensuring that their computers are always in good shape to help them carry out their business.
• We want to build a computer repair company that can favorably compete with other leading brands in the computer repair services industry.

Our Business Structure

ZED Plus Technologies®, LLC, is a computer repair company that intend starting small in Los Angeles, but hope to grow big in order to compete favorably with leading computer repair companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At ZED Plus Technologies®, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Head, Technical Services

Human Resources and Admin Manager

• Sales and Marketing Executive
• Computer Repair and Maintenance Engineers and Technicians (10)

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Head, Technical Services:

• Serves as project manager of the organization; works directly with employees
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Makes certain that the technical department perform efficiently, coordinate employee efforts, and facilitate communications between management and computer repairs and maintenance engineers and technicians
• Ensures that the organization work in line with international best practices.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office and factory activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for ZED Plus Technologies®, LLC
• Serves as internal auditor for ZED Plus Technologies®, LLC.

Computer Repair and Maintenance Engineers (2) and Technicians (8)

• Responsible for general computer repairs and maintenance services (All Brands)
• Carries out computer installation services for clients
• Responsible for carrying out computer cloning
• Responsible for handling Networking of computer system
• Responsible for handling Virus removal Data recovery
• Handles computer and accessories sales and supply for the organization
• Handles other computer repair and installation related services as assigned by the Head, Technical Services.
• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

We know the importance of being acquainted with our strengths and weaknesses and as such, ZED Plus Technologies®, LLC employed the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured computer repair business that can favorably compete in the highly competitive computer repair service industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a comprehensive SWOT analysis for ZED Plus Technologies®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of ZED Plus Technologies®, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of certified and highly trained and experience computer repair engineers and technicians, a team with excellent qualifications and experience in various niche areas in the computer repair service industry. Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry.

As a new web computer repair company in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive computer repair services industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the computer repair services industry is massive considering the number of individuals and corporate organizations who owns computers and whose businesses depends on computers. As a computer repair company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to be faced with is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new computer repair company in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

Modernization and technology has made the use of computer in our society a life sublime. Most of our activities are now done online using computers. Even our little kids are being taught how important a computer is and how to use them.

The extent to which the Internet and computer has taken over our world is a pure sign that every computer literate needs the services of a computer repairer when his/her computer malfunctions – be it hardware or software.

People of all classes, sizes and age ranging from the business class down to the fetus in the womb (for scans etc.) needs a computer repairer to be able to attend to this device known as a computer that has taken over our day to day activities.

The very nature of the Computer Repair industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. With every individual armed with a computer and with almost all valuable information in our daily lives being stored in the computer, the computer selling business is booming and with this booming comes a need for repairers by users.

Everybody with a computer knows that moment of panic when the hard drive crashes–and for the businesspeople, it usually happens when they’re staring into the eye of a deadline. The need for computer physicians is growing every day and more people are Venturing into this field, making it a competitive and goal oriented industry.

Lastly, the computer repair services industry will continue to evolve due to the advancement of computer technology and software applications designs et al.

8. Our Target Market

Before starting our computer repair business in Los Angeles – California, we conducted a market survey and feasibility studies and we are certain that there is a wide range of both corporate and individual clients who cannot successfully run their businesses without the services of computer repair companies.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services. Below is a list of the people and organizations that we have specifically market our products and services to;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Celebrities, Politicians, Public Figures and Public Speakers
• Sport Organizations
• Religious Organizations
• Political Parties
• Television Stations
• Printing Press (Publishing Houses) and Authors
• Branding and Advertising agencies
• Individuals and households who own computers
• Entrepreneurs and Start – Ups

Our Competitive Advantage

Surviving in the business world as a computer repair company requires more than your expertise, knowing how to deliver standard repairs and maintenance but also how to network with key people that matters; decision makers that can decide who will get a computer supply, installation, repair, networking and maintenance contract.

Without a shadow of doubt, there are loads of big time investors (Computer Manufacturing Companies), that have a stake in the computer repair services industry; but one thing is certain, there is room big enough to accommodate both the big computer repair companies and the small computer repair companies.

What smaller computer repair companies need to do to survive in the industry is to concentrate on providing computer repair, maintenance and installation services to households, individuals, estates, communities, schools, hospitals and hotels et al before bidding for big computer supply, installation, repair, networking and maintenance contracts from corporations and government agencies.

We are quite aware that to be highly competitive in the computer repair services industry means that you are not only expected to be able to deliver consistent and highly reliable computer supply, installation, repair, networking and maintenance jobs, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of certified and highly trained and experience computer repair engineers and technicians, a team with excellent qualifications and experience in various niche areas in the computer repair service industry. Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups computer repair businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

ZED Plus Technologies®, LLC is established with the aim of maximizing profits in the computer repair services industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

ZED Plus Technologies®, LLC will generate income by offering the following computer repair related services;

• General Computer Hardware Repairs and Maintenance services (All Brands)
• Computer System Networking

10. Sales Forecast

One thing is certain; there would always be corporate organization and individual who would need the services of computer repair companies.

We are well positioned to take on the available market in computer repair services industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our computer repair company to enviable heights.

We have been able to critically examine the computer repair market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below is the sales projection for ZED Plus Technologies®, LLC, it is based on the location of our business and of course the wide range of our services and target market;

• First Year-: $350,000
• Second Year-: $750,000
• Third Year-: $1,200,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same computer repair services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition in the computer repair services industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the computer repair services industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of ZED Plus Technologies®, LLC.

Our corporate goal is to grow ZED Plus Technologies®, LLC to become one of the top 10 computer repair services brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Los Angeles – California but also in other cities in the United States of America.

ZED Plus Technologies®, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our computer repair company by sending introductory letters alongside our brochure to individuals, corporate organizations, religious organizations and key stake holders.
• Promptness in bidding for computer supply, installation, repair, networking and maintenance contract from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

There is no business that does not need rigorous marketing too survive the competitive business terrain. As such, we have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our computer repair and maintenance company.

Below are the platforms we intend to leverage on to promote and advertise ZED plus Technologies®, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around Los Angeles – California
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of ZED Plus Technologies®, LLC and the services we offer
• List our computer repair and maintenance company in local directories / yellow pages
• Advertise our computer repair and maintenance company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At ZED Plus Technologies®, LLC we will keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

We are aware that there are some one – off jobs or government contracts like computer supply, installation, repair, networking and maintenance which are always lucrative, so we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

At ZED Plus Technologies®, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

It is not okay to put all plans on ground to fly with without having a financial and costing projection. We believe in it and that is why we have drawn a plan up in this regard. In setting up any business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard computer repair and maintenance company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup ZED Plus Technologies®, LLC in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $100,000.
• The amount required to purchase the needed tool box and repair equipment – $25,000
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
• Amount required to purchase the needed software applications – $ 3,500
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (350,000) U.S. dollars to successfully set – up a medium scale but standard computer repair and maintenance company in the United States of America.

Generating Funding / Startup Capital for ZED plus Technologies®, LLC

There are several ways through which people generate funds for their business. We have identified the various ways that we plan to source money from. ZED Plus Technologies®, LLC is a business that will be owned and managed by Engr. Malcom Xavi and his friend and business partner for many years Fred Holloway.

They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $150,000 (Personal savings $120,000 and soft loan from family members $30,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

We are aware of the importance of growing slowing but surely in the face of all odds, and that is one of the reasons why we have got to have a sustainability and expansion strategy in place from the outset of commencing our business.

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting ZED Plus Technologies®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our computer repair and maintenance services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

ZED Plus Technologies®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility for our studio: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

More on Technology

Computer Repair Business Plan Template [Updated 2024]

Computer Repair Business Plan Template

If you want to start a computer repair business or expand your current computer repair business, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of computer repair business plans.

The following computer repair business plan template and example gives you the key elements you must include in your plan. In our experience speaking with lenders and investors, the template is organized in the precise format they want.

You can download our business plan template (including a full, customizable financial model) to your computer here.  

Computer Repair Business Plan Example

I. executive summary, business overview.

[Company Name] is a local computer repair shop in [Location] that provides top-quality electronic and computer repair services to its customers. We repair and maintain a variety of electronics including computers, laptops, tablets, and smartphones. Some of the issues we work on include hardware issues, software problems, data recovery and backup, and computer upgrades. No matter what tech issues our customers are experiencing, we have the experienced professionals to repair and restore every computer to as good as new.

We offer a satisfaction guarantee on all of our work. We understand that our customers’ time is valuable, so we offer quick turnaround times on all of our repairs. With our quality work and commitment to excellence, we expect to become the #1 computer repair service in the region in the next five years.

Products Served

[Company Name] will provide the following computer repair services:

• Hardware repair and maintenance
• Software troubleshooting
• Data recovery
• Data backup
• Virus removal
• Software installation and upgrades
• Hardware upgrades
• Network setup and troubleshooting
• Custom computer builds

Customer Focus

[Company Name] will primarily serve residents within a 20-mile radius of our location. The demographics of these customers are as follows:

• 59,123 residents
• Average income of $70,000
• 35% married
• 54% in Mgt./Professional occupations
• 60% of residents are homeowners
• Median age: 35 years

Management Team

[Company Name] is founded and led by [Founder’s Name]. [Founder’s Name] has been in the tech industry for the past 20 years and has several years of experience working on and repairing electronics. He began his career as an in-house IT professional but has spent the past five years working for a competing computer repair business. As such, he has extensive knowledge and experience with all models of computers as well as other electronics. His experience and skills will be the company’s most valuable assets.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• [Company Name] will fill a specific market niche in the growing community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to make use of our services when launched.
• Our location is in an affluent area where customers can afford high-end computers, laptops, and other electronics.
• The management team has a track record of success in the computer repair services business.
• The computer repair business has proven to be a successful business in the United States.

Financial Highlights

[Company Name] is seeking a total funding of $250,000 of debt capital to open its computer repair business. The capital will be used for funding capital expenditures and location build-out, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Location design/build: $100,000
• Equipment and supplies: $50,000
• Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a local computer repair shop in [Location] that provides top-quality electronic and computer repair and maintenance services to its customers. We repair and help maintain a variety of electronics including computers, laptops, tablets, and smartphones. Some of the issues we help with include hardware issues, software issues, data recovery and backup, and computer upgrades.

We offer a satisfaction guarantee on all of our work. We understand that our customers’ time is valuable, so we offer quick turnaround times on all of our repairs. We also offer a variety of payment options to make it easy for our customers to get the help they need.

With our quality work and commitment to excellence, we expect to become the #1 computer repair service in the region in the next five years. We are confident that we can provide our customers with the best possible service and that we can help them keep their electronics running smoothly.

[Company Name]’s History

[Founder’s Name] has spent the past year researching what it takes to establish a computer repair business. He has analyzed the costs, market, demographics, and local competition. [Founder’s Name] has compiled enough information to develop his business plan in order to approach investors.

After completing his research, [Founder’s Name] incorporated [Company Name] on [Date of Incorporation] as an S-corporation. The business is currently being run out of [Founder’s Name]’s home, but once the lease on [Company Name]’s office location is finalized, all operations will be run from there.

Since incorporation, the company has achieved the following milestones:

• Found a business location
• Developed the company’s name, logo, and website located at [website]
• Determined equipment and fixture requirements
• Began recruiting key employees

[Company Name]’s Products/Services

[Company Name] will provide customers with a comprehensive list of computer and electronic repair services. These can include, but are not limited to, hardware repairs, software troubleshooting, data recovery and backup, virus removal, and computer upgrades. We offer a satisfaction guarantee, quick turnaround times, and payment plans for expensive repairs.

III. Industry Analysis

The Computer Repair industry has experienced steady growth over the past five years. The number of computers and electronics sold has increased along with the average time that people use their devices. With increased usage comes increased wear and tear on these devices, which increases the demand for professional repair services.

Additionally, per capita disposable income levels grew during much of the period, enabling more consumers to purchase high-end electronics and enlist in professionals to help keep them in good repair.

Over the next five years, the industry is anticipated to continue to grow. The positive factors affecting this growth are the rise in per capita income, decreasing tech prices, low unemployment, and the increasing necessity for technology in daily life. Together, these factors ensure that computers, electronics, and their repair services are more affordable for the average consumer.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents of [Location] and the immediately surrounding areas in a 20-mile radius.

The area we serve is populated mostly by middle and upper-class residents who can either afford high-end technology or work in management and tech professions. This means they have both the need for computer repair services and the means to pay for it.

Customer Segmentation

[Company Name] will primarily target the following three customer segments:

• Local computer owners : This segment comprises computer owners who use technology often and will need frequent repair, maintenance, and upgrade services.
• Residents 55 and older : Older individuals are more likely to struggle with electronics and computer problems. They typically need assistance from professionals than younger generations.
• Small businesses : Since the [Company Name] is located near some small business establishments, the company will target them to offer maintenance services on their office electronics.

V. Competitive Analysis

Direct & indirect competitors.

The following establishments operate within a 10-mile radius of [Company Name], thus providing either direct or indirect competition:

Jeff’s PC Repair Established in 2007, Jeff’s PC Repair is a family-run computer repair shop specializing in PCs and Android products. The shop is fully equipped with the latest modern equipment and technologies to ensure every item brought into the store is repaired to new condition. Today, the business employs more than 65 people and operates service centers throughout the entire state.

Services offered by Jeff’s PC Repair include:

• Software installation and configuration
• Virus removal and protection
• Networking and security
• Technical support

[Location] Tech Repair Established in 2013, [Location] Tech Repair is a local repair shop that provides computer repairs, maintenance, upgrades, and data recovery services. They specialize in repairing Apple products, but can also upgrade and repair PCs, Android devices, and other electronics not made by Apple. While [Location] Tech Repair is a popular establishment, we expect it will be only a minor competitor since the company focuses primarily on repairing Apple products.

Computer Works Computer Works is a computer service, repair, and customization shop founded in 2021 by Dave Foster, a lifelong computer and technology enthusiast. The company has three locations in the area, each offering the following services:

• Computer repair and maintenance

Computer Works is committed to providing high-quality, affordable computer services to its customers. The company’s technicians are experienced and knowledgeable, and they are always up-to-date on the latest technologies. Computer Works also offers a variety of warranties and guarantees on its services, so customers can be confident that they are getting the best possible value for their money. Computer Works has been a popular establishment since its founding. We expect Computer Works to be our toughest competitor.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Client-Oriented Service : [Company Name] will commit itself to superior customer service with each interaction and repair.
• Management : [Founder’s Name] has been extremely successful working in the computer repair business and will be able to use his previous experience to provide the best customer service experience. His unique qualifications assure the quality of service that we provide our customers.
• Relationships : Having lived in the community for 20 years, [Founder’s Name] knows many of the local leaders, newspapers, and other influences. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the company’s unique value proposition:

• Convenient location
• Client-focused computer repair services that treat each client individually and get the job done right the first time
• Service built on long-term relationships
• Comfortable, customer-focused environment

Promotions Strategy

[Company Name] expects its target market to be individuals working and/or living within a 20-mile radius of its location. [Company Name] promotions strategy to reach these individuals includes:

Local Publications [Company Name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets. Community newspapers and similar channels will be a major promotion effort.

Billboard [Company Name] will have a billboard in an area of town at a busy intersection where thousands of cars and pedestrians pass daily. The billboard will provide information about our services, location, and contact information.

Direct Mail [Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other promotions for people to avail of our services.

Referrals [Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its customers to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.

Website/SEO [Company Name] will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media [Company Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.

Pricing Strategy

[Company Name]’s pricing will be estimated on a project basis. The pricing will be determined by the services needed, the extent of the damages, the tools and equipment needed, and the amount of labor required to finish the job. Pricing will be moderate and less expensive than our competitors, but more expensive than lower-quality computer repair businesses.

VII. Operations Plan

Functional roles.

[Company Name] will need to fulfill the following functional roles to execute its business plan and ensure the company’s success:

Service Functions

• Customer service
• Repair computers and electronics
• Provide upgrades and software updates
• Provide consultations and advice

Administrative Functions

• Social media management
• Website management
• Bookkeeping
• Hiring and training staff
• Maintenance functions
• Other general administrative functions

VIII. Management Team

Management team members.

Though he has never run his own business, [Founder’s Name] has worked in the industry long enough to gain an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry.

Hiring Plan

[Founder’s Name] will serve as the Owner and Manager of [Company Name]. To launch, he needs to hire the following personnel:

• Computer Repair Technicians (3 to start)
• Administrative Assistant (1 to start)

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from charging fees for our computer repair and maintenance services.

The major costs of [Company Name] include the lease, equipment maintenance costs, labor expenses, and marketing expenses.

Capital Requirements and Use of Funds

  5 Year Annual Income Statement

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Computer Repair Business Plan Sample

Published May.05, 2015

Updated Sep.15, 2024

By: Noor Muhammad

Average rating 5 / 5. Vote count: 10

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Table of Content

Computer Repair business plan for starting your own shop

Starting a computer repair business is undoubtedly a profitable venture. In this era, computers have become an integral part of offices, industries, organizations, institutes, and even homes. Any enterprise that uses computers to manage its operations also needs some authentic computer repair services to timely maintain, repair, and upgrade the computers.

Thus, if you are thinking about starting this business, you don’t need to worry about the scope and opportunities. Just focus on how to open a computer repair business. For that, you will need to make a business plan for computer repairs, as the first step. In case, you don’t know how to create a comprehensive computer repair business plan pdf , we are providing here the business plan for a startup, PC Fix.

Executive Summary

2.1 the business.

PC Fix will be a licensed and registered computer repair business startup. The business will be based in Boston. The business will provide computer repair, maintenance, and upgradation services to individual customers, and small and large business setups.

2.2 Management of Computer Repair Shop

Computers can get software and hardware problems anytime. Therefore, if you want to start a computer repair business you must have adequate staff. So that you can provide your customers with instant support.

While you decide your strategy about how to set up a computer repair business, you should start gathering a skillful workforce. To manage your business, you will also be needing experienced supervisors to monitor all aspects.

2.3 Customers of Computer Repair Shop

Before researching how to start a computer repair business you should explore who will be your customers. Knowing your customers will help you in amassing the equipment and staff that could meet their demands.

PC Fix identified its customers as individuals who possess their personal computers, small and large businesses, educational institutes, and government organizations.

2.4 Business Target

Our aim is to become the most renowned computer repair business within a year of our launch. Our financial targets to be achieved over the next 3 years are demonstrated in this table.

Company Summary

3.1 company owner.

Steve Wayne will be the owner of PC Fix. Steve has an Associate Degree in Computer Science. He has worked as a computer support specialist for three years at Boston Finance Commission.

3.2 Why the computer repair shop is being started

Steve gained extensive experience in his field during his job. After three years he realized that he can earn multiple folds by becoming an entrepreneur. Considering his knowledge area he decided to start computer repair business plan pdf .

3.3 How the computer repair shop will be started

Step1: Plan your business

As a first step, you should plan everything about your computer repair business plan pdf and write it in your computer repair business description. If you don’t know what to include in a computer repair business plan pdf you can take help from this computer repairs business plan example. In this computer repair business plan sample we have listed everything about PC Fix including market analysis, sales business strategy , personnel plan, and financial plan.

Step2: Define your brand

After creating your computer repair business plan pdf , it’s now time to acquire the required licenses and setting up your physical presence. Meanwhile, you should also define your business values and aims to make people feel associated with your goals.

Step3: Start the recruitment

The next step is to initiate your hiring process to find the most competent employees.

Step4: Get ready to promote & market

After you’ve concluded all the above-mentioned steps, you should go for promoting your services.

Step5: Establish a web presence

These days, whenever people need any type of service, they search for it on Google. Therefore, it is very important to establish a strong web presence. It will enable you to come in top searches. And it will also allow you to attract more people by showing them others’ feedback.

Before owning a computer repair business you should decide your services. Through this, you will be able to purchase the right equipment and hire the right staff. In this computer repair business plan template we are listing the services of PC Fix.

• Hardware Repairs/ Maintenance/ Upgradation

We’ll also provide computer hardware repairs. Hardware issues are very common in computers. People often complain about screen freezes, blue-screen, file corruption errors, and abnormal shutdowns. They are all in actual hardware issues.

Along with it, we will provide regular maintenance and upgradation services on an instant basis as well as on monthly and yearly contracts.

• Software Repairs/ Maintenance/ Upgradation

We will troubleshoot and resolve software problems and faults. When hired on a monthly or yearly contract, we’ll ensure regular maintenance and upgradation of software.

• Computer, Laptop and Mobile Accessories

We will also offer computer and cellphone accessories such as network interface cards, batteries, speakers, headsets, USB flash drives, etc.

• Database Management System Development

Our last service will be for businesses, institutes, and organizations. In this, we will develop a cost-effective database management system for them to manage large and irregular datasets.

Business plan for investors

Marketing analysis of computer repair shop.

Before starting computer repair business it is essential to carry out a detailed marketing analysis. Marketing analysis allows you to identify ongoing and forthcoming market trends. That will eventually enable you to recognize

• The customers that may be directly or indirectly interested in your services.
• The unoccupied opportunities to serve your target customers.
• The ways that can best capture the attention of your target customers.
• The product prices that can help you draw customers as well as earn profit.

Marketing analysis should be done systematically. If you don’t know what to include in a marketing plan, you can take help from here. In this blog on how to write a business plan for computer repairs, we’re providing the marketing analysis done for PC Fix.

5.1 Market Trends

In the United States, almost everyone possesses a personal computer, laptop, or cellphone. Along with it, to manage large data sets and to work on research areas, government organizations, educational institutes, and businesses use computer-based labs and systems. With these electronic gadgets, come their hardware and software issues. Therefore, a computer repair business is needed more than ever.

Currently, more than 41k computer repair businesses are running in the U.S. according to IBISWorld. The market size until 2020 is reported to be $18 billion. Moreover, the industry has also acted as a source of employment for more than 124k people.

5.2 Marketing Segmentation

Before opening a computer repair business, you should identify the groups of your target customers. Doing this will enable you to recognize their expectations, needs, and purchasing capabilities.

As computers are used in nearly every field now, the customers of the computer repair business belong to various walks of life. The major groups of customers as identified by PC Fix are given below.

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5.2.1 Individuals

The first group of our target customers comprises people and students who have their personal computers and laptops. This category gets really worried on encountering any faults/ problems with their devices. Therefore, we expect them to visit our shop frequently for hardware/ software repairs and also for purchasing electronic accessories.

5.2.2 Small & Large Businesses

The second group of our target customers will be businesses. Nowadays companies use computers to monitor their business, cash flows, and to perform their work. Thus, they are expected to avail of our services on a contract basis as they need regular maintenance and upgradation.

5.2.3 Educational Institutes

Our third category comprises educational institutes that have established computer labs for study, research, and management purposes.

5.2.4 Government Organizations

Last we also expect government organizations based in our city to be our customers for their computer repairs and upgradation.

5.3 Business Target

In your computer repair business model you should clearly define your computer repair business plan pdf targets to be achieved over a specified time. This can help you in directing your workforce and your resources towards a common goal.

PC Fix aims at

• Earning a net profit margin of $28k per month by the end of the third year
• Earning an average rating above 4.65 by the end of the first year
• Maintaining a CSAT score above 90%
• Achieving a customer retention rate of 90% by the end of the first year

5.4 Product Pricing

Our prices are slightly lower than that of our competitors. This is because we want to get introduced to a large number of people as soon as we get launched.

Marketing Strategy

To capture the attention of your target customers amid huge competition, it is necessary to have an efficient sales strategy. In this computer repair business proposal we are providing computer repair business marketing plan of PC Fix. So that you can learn what can be done to stay competitive and successful.

6.1 Competitive Analysis

• We have extremely skilled and collaborative staff.
• We are highly client-oriented and are willing to go the extra mile to satisfy our customers.
• Customers can book our services through our website.
• Only we in our vicinity are providing computer and cellphone accessories. And that is something that will help us draw more customers.

6.2 Sales Strategy

To attract our target customers, we will:

• Establish a strong web presence by making it SEO
• Advertise our services through Google Local ads service
• Provide a 40% discount on all of our services except PC accessories for the first 3 months of the launch
• Provide a 30% discount to organizations, businesses, and institutes on a 6-month maintenance contract.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

When you write a business plan computer repair shop, you should also include a list of required employees in it. Through this, you’ll be able to define a criterion to select the most competent employees. Moreover, make sure that you also throw light on their average salaries for at least 3 years in your personnel plan.

7.1 Company Staff

Steve will be the CEO himself. However, to run his business he will hire the following people.

• 1 Co-Manager/ Supervisor to procure equipment & see overall operations
• 8 Computer Repair Technicians
• 1 Software Developer to develop management software & company’s website
• 1 Accountant to maintain financial records
• 2 Sales Executives to promote the company and negotiate contracts
• 1 Store Manager (to manage accessories display and sales)
• 1 Receptionist

7.2 Average Salary of Employees

Financial plan.

A considerable amount is needed to build a computer repair business. If you want to make sure that your investment group to business plan doesn’t go waste, you must do accurate financial planning before you actually start your business. An accurate financial plan includes cash flow tables and diagrams, projected profit and loss, gross margins, and balance sheets. Combined, all these segments provide you with the idea of how to cover any unexpected financial loss. Or how much to keep in reserve etc.

Here, we are providing the financial plan made for PC Fix, so that you can take a general idea of computer repair finances.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Example Computer Repair Business Plan in pdf

OGS capital writers specialize in business plan themes such as mobile phone company business plan , computer store business plan, iPhone repair business planning , solid semiconductor business plan , best biotech business plan , tech business plan, etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rated document, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Managing a Computer Repair Business: 6 Key Tips and Tools

October 23, 2024

Today, more people than ever are using YouTube and other online resources to do their own computer repairs. As a computer repair business, you have to do more to win customers’ trust. 

Finding ways to optimize how you manage your repair business, from customer service and marketing to repairs and inventory management, will help you keep overhead down and customer satisfaction high.

Key Takeaways

• Use repair ticketing software
• Communicate with customers frequently
• Use integrated inventory management software
• Expand your business model and services
• Invest in your staff and tools
• Establish a winning marketing strategy

If you’re looking for cost-effective ways to boost your repair shop profits and improve customer satisfaction, read on.

1. Scrap Manual Repair Tracking

When your business started, you probably got by tracking repair tickets on a spreadsheet or by hand. That won’t fly as your business grows. Manual repair tracking is error-prone and makes creating custom work orders, looking at repair status, or managing repairs across multiple locations cumbersome.

Instead, use repair ticketing software to help consolidate repair management, automate certain tasks, and scale with your business. When considering repair ticketing software , look for these key features:

• Built-in customer relationship management (CRM)
• Work order management
• Deposit and payment support
• Automated updates and communication
• Reporting and analytics

Ideally, use a repair ticketing system that integrates directly with your point of sale (POS) and inventory management systems so you can handle everything from updating repair statuses to payments on one system.

2. Overcommunicate With Customers

Diagnostic and repair skills will only take you so far in electronics and computer repair. The majority of your business will be based on customer service. 

In the repair industry, that means communicating with customers, from explaining a complex issue in simple language to providing updates on their repairs. The friendlier and more consistent you are with communication, the happier customers will be.

Train employees to be thorough in communicating with customers and breaking down issues. You can also make life easier by automating repair status updates with your repair ticketing software .

Have your system send out email and SMS updates for key repair events such as:

• Creating the initial estimate
• Changes in estimates that need customer approval
• When the device is being worked on
• When the device is ready for pickup
• After payment is processed

You can also encourage customers to leave reviews in these communications, which are vital for small businesses building their brand.

3. Integrate Inventory Management

Servicing electronics inherently means keeping track of many small, intricate parts. If you don’t have a precise view of what you have in stock, you risk delays and dissatisfied customers.

Instead, use an inventory management system that connects directly to your repair management software. This will allow you to:

• Automatically assign parts to a repair order
• Quickly build custom estimates
• Track parts inventory and stock levels
• Set up low stock alerts
• Streamline reorders and vendor management

All of these functions will help you speed up the time of repairs and avoid stockouts. Use a mobile barcode scanner to quickly scan parts in as they arrive and speed up your inventory audits. 

Last, ensure that your inventory management system supports general and serialized inventory. That way, you can easily keep track of warranty status, repair history, and other important information for individual devices and parts.

4. Offer Additional Services and Products

People are working and playing on a variety of devices these days, from tablets and smartphones to game consoles. If you have the skills and capacity, consider offering repairs for additional devices.

Related Read: Everything You Need To Know About Fixing Phones as a Business

If you mostly service Apple products, see if there’s a market for PC and Chromebook repairs. Check your service submissions or even survey people on social media to understand your customers’ needs.

However, computer repair businesses can’t thrive just by waiting for things to go wrong. Instead, consider selling other products and accessories like:

• Headphones and speakers
• Networking gear
• Cleaning supplies (e.g., air dusters, microfiber cloths)
• Mice and keyboards
• Game controllers
• Stickers and phone cases
• Tools and parts

Use the reports on your POS system and base your stock on the types of devices you service most frequently instead of the most popular devices. That way, you can avoid stocking items your customers won’t be interested in.

5. Invest in Quality Tools and Staff

Some tools are good enough for simple repairs at home, but you can’t risk your business on “good enough.” Invest in electronics repair tools that are reliable and built to last. Additionally, make sure your workspaces are well-lit, organized, and tidy. 

Of course, a tool is only as good as the person using it. Finding and retaining quality staff will be just as important for your computer repair business’ success. Help your staff excel by:

• Paying for training courses to keep their skills sharp
• Monitoring performance to find areas for improvement
• Offering commissions for big sales (if your business model supports it)

Last, create consistent repair processes to help standardize operations and make it easier to monitor performance.

6. Don’t Neglect Marketing

If you have a solid location, staff, and skills but your store is underperforming, a lack of marketing may be the culprit.

Many new or expanding repair stores think marketing is simply creating a website and telling people what you offer. Not so.

An effective marketing strategy is about telling a story, establishing your expertise, and why people should choose you over the competition. Marketing looks a little different for everyone, but common strategies include:

• Email marketing: Send a newsletter with offers, industry news, software recommendations, and other useful information.
• Social media: Post short videos on social media with simple repair tips, maintenance advice, and other information. 
• In-store signage: Create signage in your store that highlights your services, areas of expertise, and positive customer reviews to lure people in.
• Google Business Profile: Many people Google to find repair services, so make sure the information on your Google Business Profile is up to date.

Whatever channels you use to market, be consistent. Showing up regularly is helpful for customers and will help you rank more consistently in local search results.

Drive Sales and Improve Customer Satisfaction With CellSmart POS

Managing a computer repair business is hard, but the right technology can help.

Look no further if you’re looking for practical ways to improve your computer repair business. CellSmart POS is a specialized system built to help computer repair shops, cell phone stores, and other electronics shops simplify their processes, streamline repair operations, and improve customer satisfaction.

Schedule your custom demo today to see how CellSmart POS can help you grow with confidence.

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