bubble tea business plan sample

Bubble Tea Shop Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Bubble Tea Shop

Are you about starting a bubble tea shop ? If YES, here is a complete sample bubble tea shop business plan template & feasibility report you can use for FREE .

Bubble tea is a tea that is sweet and refreshing and that originated in the early 1980s in Taiwan. There are different names by which bubble tea is known and they are pearl milk tea, boba tea, and Zhen zhu nai cha.

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Bubble tea is so named because of bubbles that were produced during the shaking process when the tea is being made; also, another reason is its bottom cup which is shaped like a dome.

This Asian drink usually has little balls that are squishy – tapioca pearls – in nature and goes through the drinker’s straw. Going into the bubble tea business requires the entrepreneur to be innovative and creative when mixing blends or thinking up base for the tea.

However, as this is not a popular business you will need the help of a business consultant to help you conduct a market research on the viability of this business.

It is from the findings of the consultant that will help you determine if the business is worth starting up or if it should remain just a business idea.

After getting positive feedback from your business consultant, you will need to write a business plan for your bubble tea business

A Sample Bubble Tea Shop Business Plan Template

1. industry overview.

Even though Americans are regarded as a coffee society, bubble teas are fighting to ensure that they grab the attention of the American and make them switch to drinking bubble teas. The tea which originated from Taiwan in the early 1980s have seen people who are health conscious dump their other drinks for it.

According to a data report collated by Foursquare, the bubble tea business has increased in popularity as more people were visiting bubble tea stores in 2015 to get or drink bubble teas or to buy the ingredients that would enable them make their own bubble teas at home.

However, even though more people are now switching over to bubble tea, it is yet to reach the scale of some giant coffee stores in the united states of America.

Coffee chain stores like Starbucks and Dunkin’ Donuts for instance have over 13,000 and 8,000 stores respectively in the United States of America.

There are also existing tea stores in the United States but they sell non-bubble tea and are yet still far behind the coffee stores, this fact makes it hard for bubble tea to grab a strong hold of the market, as the few bubble tea stores do not have a strong brand presence.

According to statistics, Americans are more of a coffee than tea people, drinking 8 fluid oz. of coffee per day, and only one-third of tea. This fact also places bubble tea on an uncertain level, as it would be hard to break the American coffee tradition.

However, this is not to say that all is doom and gloom for bubble tea, as most beverage drinkers point to the fact that bubble teas offer a refreshing variety as it can be a smoothie or a tea. Also, the fact that there is no caffeine in bubble tea makes it a favorite for those who do not want caffeine in their beverages.

In the United States of America, bubble tea stores are mainly located in the West Coast due to the large number of Asian and Asian-American communities. For instance, in most Asian restaurants in Los Angeles, bubble tea products are often on the beverage menus.

Even though, most of bubble tea’s  growth are mainly concentrated in few regions, there is still room for growth, especially as the attention of the media has been caught and as well as much is being done on social media platforms to promote bubble tea.

2. Executive Summary

Due to the fact that bubble teas have started gaining wide acceptance in the United States of America, we are establishing our bubble tea business so as to offer our various customers quality tea as well the choice of having different flavors. We have our customized truck in place to cater to all our customers in parks, and other public places.

Our bubble tea business is located in a strategic location that is not saturated thereby offering us the opportunity of attracting more customers. Also, we are located in a place that is easy for customers and employees to conveniently have access to.

We have carefully considered our competition here in Mississippi and are rest assured that we would stand out from them due to our quality products and services with affordable pricing and also due to the fact that we have laid down publicity strategies that will be effective in making us stand out once implemented.

Due to the fact that we intend to serve our bubble tea in different varieties and also that we believe in having a professional package, we are therefore investing in specialized bubble tea making equipment such as shakers, sealers, and an electric induction heater. We also have invested in quality small equipment such as stirrers, sugar dispensers, tea jugs and a Point of Sale (POS) Machine.

Even though bubble teas are a specific niche, there are still different flavors that our customers can choose from; this is why we have developed a menu that will accommodate different bubble tea flavors to accommodate any of our customers’ wish.

Because we know how important it is to use only quality equipment in making bubble tea , we intend to source for our ingredients from Taiwan. Our purchasing manager has carried out the necessary research on this and has identified quality suppliers and vendors that fit our budget.

Our employees are the face of the business and so we not will only pick competent employees to help run the business but also be able to communicate the brand effectively to our customers. Also, our employees will be trained on how to make bubble tea that are of Teelicious’ standards.

Teelicious Bubble Tea is owned and operated by two sisters Jackie and Robin Turee. Jackie owns a degree in Business Management, whilst Robin has experience in the beverage industry. Both will be bringing their experience and expertise to bear on the business.

3. Our Products and Services

Teelicious Bubble Tea is a tea establishment that deals in all flavors and types of bubble tea. We will sell our bubble tea as a bottled beverage ready-to-drink product. Our bubble tea will be an unusual substitute to traditional tea whilst still providing all the best experience to our different customers.

Teelicious Bubble Tea’s intention is not to make only revenue but also to make sure we have a healthy margin always. Also, we do not intend to sell bubble tea alone as we intend to deal in various products that are associated with bubble teas as well as offer services that are in line with bubble tea and any other bubble tea related business that is permissible under the laws of the United States of America.

Therefore some of the products and services are;

• Different flavors (fruit tea, milk tea) and types (blended, shaken, tea based, smoothie, slush, milk tea or juiced)
• Tapioca pearls
• Jellies and juice balls
• Bubble tea equipment and machinery
• Bubble tea recipes
• Consultancy services

4. Our Mission and Vision Statement

• To be the preferred bubble tea store in D’Iberville – Mississippi, and in the whole United States of America; and to also ensure that we never compromise on quality in the making of our products.
• To achieve our vision, we will make sure to always check on what ingredients are used in our bubble teas, and also deal honestly and transparently with our customers.

Our Business Structure

Teelicious Bubble Tea is a tea company that has been established to make profit as well as favorably compete with its competitors; however, for this to be achieved, we have to ensure that we get our business structure right, as this will go a long way into determining if we will achieve our goals and objectives or not.

Therefore, in getting our foundation right, we intend to get competent and experienced staff that thoroughly understand this business and also have the experience necessary to help us achieve our goals and objectives. The employees we intend to hire must also understand our core values, what we stand for and also be able to communicate this effectively to others as well as to the lower cadre staff.

Due to the fact that we intend to make, sell and serve bubble tea as well as certain ingredients that would be needed for those who intend to make this tea for themselves, we would need several employees assigned to different positions that will cover all the products and services we intend to sell here at Teelicious Bubble Tea.

Below is the business structure that we intend to build at our Teelicious Bubble Tea company;

Chief Executive Officer

Quality Assurance manager

Human Resources and Admin Manager

Purchasing Manager

Accountant/Cashier

Inventory Manager

Store Manager

Marketing and Sales Team

Customer Service Executives

Truck Drivers

5. Job Roles and Responsibilities

• Responsible for the overall strategic direction of Teelicious Bubble Tea
• Communicates and ensures the implementation of the vision and objectives of the organization to employees
• Constantly evaluates the success of the organization
• Ensures that the bubble tea prepared has passed hygienic conditions
• Ensures that low quality ingredients are not bought and used to make bubble tea on behalf of the organization
• Ensure that our standards are not lowered for any bubble tea produced.
• Ensures that all the departments in the organization runs smoothly
• Conducts recruitment and orientation for new employees
• Responsible for carrying out performance appraisals on employees
• Sources for reliable suppliers and vendors of bubble tea ingredients on behalf of Teelicious Bubble Tea
• Prepares and reviews supplier contracts for any loopholes.
• Liaises with the accountant especially during the budget preparation to ensure that accurate figures are used
• In charge of preparing the financial reports and statements on behalf of the organization
• Responsible for administering payrolls to employees working in Teelicious Bubble Tea
• Prepares and submit accurate tax documents on behalf of the organization
• In charge of back room bubble tea ingredients storage
• Secures supplies and makes sure ingredients taken are recorded and accounted for
• Liaises with purchasing manager as to what is needed in the store
• Ensures that there is adequate supply of bubble tea base and other ingredients for customers
• Ensures that the store is well ventilated and conducive enough for employees and customers
• Ensures that the store is well secured at all times
• In charge of conducting marketing research on how best to retain and attract customers
• Carries out retail services on behalf of the organization
• Places adverts on print, electronic and social media on behalf of Teelicious Bubble Tea
• In charge of answering inquiries and also noting complaints of customers and ensuring that they are promptly dealt with
• Keeps and update accurate customer database
• Consistently update knowledge on new information, recipes and technology used in the company as well as the industry as a whole.
• In charge of selling our bubble tea to customers in public places
• Ensures that the vehicle is kept clean always
• Carries out light maintenance on the truck and report major problems to the Admin Manager
• Ensure that the bubble tea store are kept clean always
• Ensures that the conveniences are kept clean for both employees and customers
• Ensure that there are adequate cleaning supplies and replenish depleted supplies

6. SWOT Analysis

The bubble tea business is a great business concept that will see us creating a niche and become recognized in the market. However, due to the fact that we pride ourselves on professionalism, we have decided to hire a business consultant to critically look at our business concept and let us know if we have any chances of survival in this business.

The business consultant intends to use the SWOT ( Strength, Weakness, Opportunities and Threats ) analysis to determine what we were likely to go through in the course of starting and running the bubble tea business in Mississippi. Below is the result that was gotten from the analysis that was conducted on Teelicious Bubble Tea;

There are several strengths which we possess and which will be beneficial to our bubble tea business. First off, we have a strong distribution channel which will ensure that our bubble tea penetrates and is in reach of our customers who are far away.

Secondly, we have employed efficient and competent employees who understand the beverage market and know what it will take to take us to the top. Also, our owners who have the required experience needed to ensure that we become the brand we intend to be.

Our weaknesses stem from the fact that this is not a known segment and so there will be more difficulty breaking into this market and attracting the needed customers especially from the carbonated drinks share market. Also, we would be battling with other healthy drinks in the market in order to create an identity and stand out.

• Opportunities

We have several opportunities that are available to us and they abound in the fact that we intend to continually introduce new products and innovations. Also, we are building a brand that we want to ensure is attractive to global investors and partners.

Due to the fact that every business experiences threats, we expect to experience strong competition from new competition in same location or around us. Also, we also expect issues such as people claiming to have health issues from taking our product.

Regardless of the threats we are going to face, we are optimistic that we would come out tops as we have laid down strategies to ensure we are proactive to these issues.

7. MARKET ANALYSIS

• Market Trends

More people are now health conscious and so there are less people going for carbonated drinks and more people going for healthy alternatives such as smoothies, milk and fresh fruit juices. This has caused more already established carbonated drink companies to go into the production of these healthy alternatives so as to maintain a share of the target market.

Even though this trend barely touches the bubble tea market but anyone in this business will need to be proactive as regards researching new flavors and types that will excite the existing customers while attracting new customers to patronize the business.

Another trend in the bubble tea business is the fact that most bubble tea businesses have gone beyond just making and selling bubble teas to customers , but they have also come up with recipes and DIYs for customers who would want to make these bubble teas for themselves at home.

Also, to garner more publicity for bubble tea, most bubble tea stores have gone beyond selling these tea in basic stores but have ensured that the tea is now sold via van to people in the parks and in other public places, this has raised awareness for bubble tea.

The fact that we are living in an internet age has a great impact on any business particularly the bubble tea business. The website is a good place to advertise and promote bubble tea, as well as social media platforms such as Instagram, Facebook, and Twitter.

Also, there are now mobile apps that will allow customers know when there is a new recipe, and also provide tips and advice and even information regarding bubble tea.

8. Our Target Market

As more people are getting increasingly aware of what they take in and are conscious about their health, more people are shifting towards healthy drinks and bubble tea is one of them. This means that there is a huge target market waiting to be grabbed.

This is not a drink that can be limited to just a certain age range, as it can be taken by almost everyone. Our strategic location in Mississippi has ensured that we are favorably close to several of our target markets. We however conducted a market research that would allow us make informed

The market research would help us define our target market by demographics and psychographics. Therefore, we are going to be selling our bubble tea and its allied products or services to the following group of people;

• Young professionals
• Corporate Executives
• Business people
• Sports men and women
• Celebrities
• Young adults

Our competitive advantage

Our aim of starting Teelicious Bubble Tea is to ensure that we are the preferred bubble tea business in Mississippi and in the whole of the United States of America. We have our set strategies that will ensure that we can not only make our intended profit but also that we can favorably compete with our competitors.

It is for these reasons that we have drafted several competitive advantages that will enable us remain unique and also set us apart from other bubble tea competitors.

Our first competitive advantage is to ensure that our bubble tea truck gets customized with a vending machine as this will allow us have prepared bases in place and also serve our customers in public places without wasting their time. Our truck will also be well equipped with POS Machines for those who do not have cash on hand to pay.

Another competitive advantage we have is the fact that we are constantly churning out new recipes that will create different flavors and type of the bubble tea. We want our customers to remain intrigued with the different flavors that we have to offer.

Asides, from the different flavors we intend to offer, we also intend to ensure that the ingredients used in making our bubble tea are of top quality.

Another competitive advantage we have is our excellent customer service which we offer to all our customers. We know how important having loyal customers are to a business and so through our strategy, we intend to retain more than 80% of our customers while also aiming to attract new ones through our publicity and advertising strategies.

Finally, we have the best employees that are not only experienced but competent as well. We intend to make sure that our employees are not only paid adequately but that they also undergo continuous training that will ensure that their skills are enhanced.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Teelicious Bubble Tea is a bubble tea store that has been established to make different flavors of bubble tea for our various customers and also to ensure that revenue is made and profit maximized from the different products we intend to make for our customers.

Teelicious Bubble Tea therefore intends to generate income by selling the following products to its customers;

10. Sales Forecast

The fact that people are now being conscious about what they drink is a testament to the fact that the demand for bubble tea is about to surge better than before.

This is why our offering of quality bubble tea, our different flavors as well as our positioning in the market has made us quite optimistic that we would not only generate enough revenue but that we would meet up with our target within a year of running our bubble tea business .

Having looked critically at the beverage industry, we have seen that the bubble tea is a great niche for us to go into and having analyzed our chances with the help of a reputable business consultant here in Mississippi, we are quite certain that we will not only grow but thrive in this market.

Our business consultant gathered data and information from the field to help us arrive at the following sales projections below. The assumptions are based on certain factors such as location and type of business. Below is the sales projection prepared on behalf of Teelicious Bubble Tea:

• First Fiscal Year-: $300,000
• Second Fiscal Year-: $600,000
• Third Fiscal Year-: $1,200.000

N.B : The above projections were done based on several assumptions as regards location and also what is obtainable in the industry. Some of the assumptions used in carrying out these projections were based on the fact that there won’t be any major economic downturn and that also there won’t be any arrival of a new competitor between the periods of projections.

Any change in these assumptions would likely lead to a change that could be either cause the sales projections to be higher or lower than the stated figures.

• Marketing Strategy and Sales Strategy

Deciding our marketing and sales strategy is very important to us as we understand that without marketing we will be unable to sustain the business and grow it to the level that we intend. Due to the importance of marketing and sales, we intend to conduct a thorough marketing analysis that will enable us understand the market we intend going into and the best way to penetrate.

Asides from helping us understand our target market, the marketing research would also help us better structure our business so as to be able to be proactive whilst dealing with our customers and their varying demands. Having the right marketing strategy would also help set us apart from our competitors and also allow us to favorably compete with them.

Not getting the marketing strategies right could lead to a lot of customers leaving and potential ones not willing to come in and so we have engaged the services of a reputable marketing consultant who not only understands the beverage market but is also knowledgeable on what to do to enable us have the customers that we might need for our bubble tea business.

The marketing consultant will work together with our marketing and sales team to ensure that all strategies drafted are effectively implemented as well as in accordance with our core values as a company.

We also will not neglect the internet as a means to market our products and services at Teelicious Bubble Tea because we are aware of the wide reaching effect the internet has. Therefore, the marketing and sales strategies that we intend to adopt for Teelicious Bubble Tea are;

• Ensure that we roll out massive advertisements in local newspapers, magazines as well as on radio and television – that will allow us become noticed
• Throw a grand launching party for Teelicious bubble tea that will get us noticed
• Ensure that our business is listed in offline and online directories
• Engage in direct marketing and sales
• Leverage on our social media platform – Facebook, Twitter, Instagram – to ensure that we thoroughly advertise our products and services
• Encourage our customers through discounts and incentives to refer us to others

11. Publicity and Advertising Strategy

The aim of conducting publicity or advertising for Teelicious Bubble Tea is to create customer awareness for our bubble tea and their related products, while also ensuring that we establish a brand that will become a top market leader in this segment of the industry.

We therefore intend to explore every means of promoting Teelicious Bubble Tea to our customers – existing and potential.

Because we want very strong publicity and advertising strategies for our brand, we intend to engage the services of a top consultant here in Mississippi who has the reputation and experience that will be necessary for the growth of Teelicious Bubble Tea.

Our aim is to ensure that we are not only known in Mississippi but in the surrounding states and eventually in the whole of the United States of America. Therefore some of the platforms we intend to use in promoting Teelicious Bubble Tea are;

• Sponsor relevant health-related programs in the community
• Ensure that we place adverts in local newspapers and magazines as well as on radio and television stations
• Create a unique logo and place them on all our bottles, trucks, tee shirts and official vehicles
• Visit other blogs and forums to ensure that we engage in discussions about bubble tea thereby educating more people and increasing awareness
• Make use of our social media platforms like Facebook, Instagram and Twitter to reach out and engage our audience
• Distribute our fliers in target locations
• Attend fairs and carnivals in order to sell and promote our products
• Install billboards in strategic locations around and outside Mississippi

12. Our Pricing Strategy

When it comes to setting a price for a product, several considerations are taken such as the quality of the product, how much it took to produce the product and the running expenses incurred in the process of producing the product. There are variant powders and syrups that are used for bubble tea that are of different quality, and so the higher the quality of ingredients used, the higher the price would be.

Because we get most of our products from Taiwan, we also have to factor in shipping costs when setting the price for our bubble teas or the ingredients used in making the tea. We however would like to assure our customers that we intend to ensure that our bubble teas are very affordable and pocket friendly.

Also, in the first two months of business, we would give our customers a discount when they purchase our tea as this we believe will be a way of attracting more customers to our business.

• Payment Options

Because we understand that our customers will want to have access to different payment options when they purchase from us at Teelicious Bubble Tea, we have come up with different payment platforms to accommodate all our various customers.

Therefore the payment options that will be made available to all our customers for any of our products and in any of our outlets are;

• Payment via cash
• Payment via check
• Payment via credit card
• Payment via Point of Sale (POS) Machine
• Payment via PayPal

The above payment options were carefully chosen for us by our bank after a careful consideration on our kind of business, and will work with no hitches for any of our customers.

13. Startup Expenditure (Budget)

Every business needs start-up capital to be able to use in financing some aspects of the business till the business is able to sustain itself, and make profit.

Therefore for our bubble tea business, we intend to spend most of our capital to stock up on raw materials, get a truck as well as pay our employees and the bills we might incur during certain points of running the business, The key areas we therefore intend to spend our start-up capital on are;

• Business registration and incorporation – $700
• Obtaining licenses and permits as well as accounting software and other legal expenses – $1,800
• Cost of purchasing the raw ingredients (powder, syrup, tapioca pearls) – $30,000
• Cost of packaging (bottles and labels) – $10,000
• Cost of hiring business consultants – $5,000
• Insurance coverage (general liability and workers’ compensation) – $2,500
• Operational cost for the first three months (utility bills and employees salaries) – $120,000
• Other start-up expenses (furniture, stationery, computers, phones, and printers) – $2,500
• Marketing promotion (grand opening promotion and general business promotion) – $7,000
• Bubble tea making equipment – $15,000
• Cost of storage equipment and hardware (shelves, racks, bins, cash register, security gadgets) – $15,000
• Cost of purchasing a fairly used van – $30,000
• Cost of launching a website – $500
• Cost of throwing a bubble tea launch party – $5,000
• Miscellaneous – $5,000

From the above report, we would need an estimated amount of $250,000 to be able to start and successfully run our bubble tea business here in Mississippi. The amount basically covers our employees’ salaries and utility bills for a period of three months. It also covers overhead expenses such as bubble tea making equipment.

Generating Funding / Startup Capital for Teelicious Bubble Tea Business

Teelicious Bubble Tea is a family business run by two sisters, Jackie and Robin Turee. We want the business to be in the family and for that reason we have decided against going for external investors that might want to become partners with us during the course of generating capital.

We have therefore decided to limit our sources of capital to just this four sources. Below are the sources we intend to generate capital from;

• Personal savings
• Soft loans from friends
• Loan from Small Business Administration (SBA) Agency
• Loan from bank

N.B:  From our personal savings, we were able to generate the sum of $20,000 . We got the amount of $20,000 as soft loans from friends.

We approached the SBA for a little that was approved for us to the tune of $60,000. We also have approached our bank for a loan of $150,000 and have submitted the necessary documentation and have been assured that our application will soon be approved; after all necessary documents have been checked.

14. Sustainability and Expansion Strategy

The aim of every business is so as to make enough revenue and eventually profit that will sustain the business throughout its lifecycle. To achieve this, certain factors such as having competent employees, minimizing cost and reinvestment of profit as well as having loyal customers is very essential.

Not employing the right staff can be detrimental to one’s business, because not only will the staff not understand what it is the company wants to achieve but they will also not be able to meet up to the productivity quota that the company requires.

It is for this reason that we intend to employ only employees that are competent and also understand what we stand for as a company. We will ensure that our employees are adequately compensated both intrinsically and extrinsically.

As we continue to produce quality bubble tea for our customers, we know that overtime our running costs will be reduced a bit, allowing us to minimize cost and maximize on our profit, which we intend to re-invest back into the company so as to boost its bottom line, ensuring that we remain in business for a long time to come.

Finally, our customers are very important to us for without them, we wouldn’t be in existence, and so we are ready to listen to our customers’ feedback and complaints and ensure that they are promptly attended to. We also intend to ensure that our loyal customers are effectively rewarded with discounts and other incentives especially when they refer other customers to us.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of trucks: Completed

Bubble Tea Business Plan Template

Written by Dave Lavinsky

Bubble Tea Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their bubble tea companies. 

If you’re unfamiliar with creating a bubble tea business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a bubble tea business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Bubble Tea Business Plan?

A business plan provides a snapshot of your bubble tea business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Bubble Tea Business

If you’re looking to start a bubble tea business or grow your existing bubble tea company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your bubble tea business to improve your chances of success. Your bubble tea business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Bubble Tea Businesses

With regards to funding, the main sources of funding for a bubble tea business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for bubble tea companies.

Finish Your Business Plan Today!

How to write a business plan for a bubble tea business.

If you want to start a bubble tea business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your bubble tea business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of bubble tea business you are running and the status. For example, are you a startup, do you have a bubble tea business that you would like to grow, or are you operating a chain of bubble tea businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

• Give a brief overv iew of the bubble tea industry. 
• Discuss the type of bubble tea business you are operating. 
• Detail your direct competitors. Give an overview of your target customers. 
• Provide a snapshot of your marketing strategy. Identify the key members of your team. 
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of bubble tea business you are operating.

For example, you m ight specialize in one of the following types of bubble tea businesses:

• Mobile Bubble Tea Business : A mobile bubble tea business can get ready for customers and sell products anywhere, making this one of the most profitable bubble tea business ventures. 
• Bubble TeaHouse: In this type of business, customers can lounge in comfort as they enjoy drinking bubble tea. The environment of a teahouse is relaxed, serene and inviting.
• Bubble Tea Bar: A bubble tea mobile bar or cart is the perfect way to start this business by moving among beachgoers, county fair attendees, guests in a park, or anyone on the street. 

In addition to explaining the type of bubble tea business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of months with positive cash flow, reaching X number of beaches with mobile bubble tea service, etc.
• What is your legal business structure? Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the bubble tea industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the bubble tea industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your bubble tea business plan:

• How big is the bubble tea industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your bubble tea business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your bubble tea business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals and families or friends. 

As you can imagine, the customer segment(s) you choose will have a great impact on the type of bubble tea business you operate. Individuals may respond to different marketing promotions than a group of friends,, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r bubble tea businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes coffee houses, tea shops, or other beverage services. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of bubble tea business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide snacks or desserts with your bubble tea?
• Will you offer bubble tea with the highest-quality tapioca that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a bubble tea business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f bubble tea company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide membership cards for frequent bubble tea buyers, desserts with bubble tea selections, or other types of infused teas? 

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your bubble tea company. Document where your company is situated and mention how the site will impact your success. For example, is your bubble tea business located in a busy retail district, a business district, or a standalone tea house? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your bubble tea marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites 
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your bubble tea business, including answering calls, testing and sampling new bubble tea recipes, paying vendors, and maintaining your shop or mobile tea service. 

Long-term goals are the milestones you hope to achieve. These could include the number of customers you plan to serve within 6 months,, or when you hope to reach $X in revenue. It could also be when you expect to expand your bubble tea business to a new city.

Management Team

To demonstrate your bubble tea business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing bubble tea businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a bubble tea business or successfully running a small medical practice.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 30 guests every day, and/or offer family discounts ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your bubble tea business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a bubble tea business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and tea-making equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your 5-year business lease or a list of unique tea infusions you’ve created for the market.

Writing a business plan for your bubble tea business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the bubble tea industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful bubble tea business.

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Other Helpful Business Plan Articles & Templates

Bubble Tea Business Plan Template

Written by Dave Lavinsky

Bubble Tea Business Plan

You’ve come to the right place to create your Bubble Tea business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Bubble Tea businesses.

Below is a template to help you create each section of your Bubble Tea business plan.

Executive Summary

Business overview.

Goldenberry Bubble Tea Bar is a startup bubble tea shop located in Omaha, Nebraska. The company is founded by two friends, Chu Lin and Dave Zhu. Together they have over thirty years of experience in the food and beverage industries, from creating recipes and serving customers, to importing and exporting produce and desserts. They are highly skilled in restaurant management, creation of menu items, service to customers and are known for their integrity and leadership skills. They own two restaurants together in Omaha. With their extensive network of clients and connections, Chu Lin and Dave Zhu have decided to bring the famous bubble tea of Taiwan to Omaha, Nebraska.

Product Offering

The following are the products and services that the Goldenberry Bubble Tea Bar will provide:

• Custom bubble/boba ball tea beverages
• Traditional and custom tea beverages
• Blended ice cream or cream beverages
• Frozen fruitsicles and ice pops
• Imported desserts
• Customer dining area

Customer Focus

The Goldenberry Bubble Tea Bar will target customers who like to try new flavors and frozen desserts within the population of Omaha. In particular, the primary target will be young adults and teens, who are known to be most open to new foods and flavors. Secondary targets will include those who enjoy ice cream or fruit-based blended beverages. In addition, imported desserts will be offered to all. The Goldenberry Bubble Tea Bar will bring the best industry practices to their target audience, while delivering premium service and garnering high-yield profitability.

Management Team

Goldenberry Bubble Tea Bar will be owned and operated by Chu Lin and Dave Zhu. Together, they have over thirty years of restaurant experience, including establishing key food distribution channels in Taiwan and the U.S. They own three restaurants in Taipei, Taiwan and two restaurants in Omaha. Chu Lin and Dave Zhu have been lifelong friends who will be responsible for different areas of management in the business.

Success Factors

Goldenberry Bubble Tea Bar will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified partnership of successful restaurateurs.
• Unique natural ingredients and exciting new flavors are introduced to the target audience.
• Exotic menu ingredients, boba balls, bring new textures to beverages.
• Superior customer service, with friendly and well-trained team members.
• Maintaining the highest standards of cleanliness in all food preparation, use of equipment and the general premises of the business.

Financial Highlights

Goldenberry Bubble Tea Bar is seeking $200,000 in debt financing to launch its tea bar business. The funding will be primarily for building out the tea bar property location, purchasing blenders and food appliances, equipment for food preparation, indoor furnishing, computers and office supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, lease payments, and marketing costs for advertising and social media marketing.

The breakdown of funding is as follows:

• Building location build-out: $20,000
• Food equipment, appliances, computers: $10,000
• Overhead expenses: payroll, lease, utilities (3-months): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Goldenberry Bubble Tea Bar.

Company Overview

Who is goldenberry bubble tea bar.

The Goldenberry Bubble Tea Bar is a newly established bubble tea beverage business in Omaha, Nebraska that specializes in unique beverages first discovered in the night markets of Taiwan. Partners Chu Lin and Dave Zhu, own five restaurants together and bring a highly-experienced cadre of leadership skills to build relevant profitability levels for investors. The unique value propositions of Goldenberry Bubble Tea Bar are the distinctive flavor profiles and exotic presentations of teas, ice cream, fruit beverages, and imported desserts to this experience. These offerings will appeal primarily to young adults and teens, due to the unique properties of the beverages, with the secondary targets of all ages, who will be attracted to the ice cream and fresh fruit offerings. There will also be a small dining area for customers.

Goldenberry Bubble Tea Bar Management History

The Goldenberry Bubble Tea Bar business consists of two experienced restaurateurs with distinctive areas of expertise:

Chu Lin is a restaurant owner who created bubble tea recipes while living in Taipei. With his childhood friend, Dave Zhu, a highly-experienced distributor in food import/export channels, their first investor group was formed to build two additional restaurants in Taiwan. Those investors earned twenty-eight percent on their investment within a four-year plan. Chu Lin and Dave Zhu then emigrated to the U.S., became citizens in 2005, and formed a legal partnership with 51/49 percent ownership shares. They purchased two additional restaurants in Omaha with investor support. Within a six year plan, investors earned twenty-four percent on their initial investments. The partners are experienced in leadership skills, client relationships, business development and general management. With the five restaurants currently providing long-term growth and success, Chu Lin and Dave Zhu want to bring the tastes of Taiwan to Omaha.

Since incorporation, Goldenberry Bubble Tea Bar has achieved the following milestones:

• Registered Goldenberry Bubble Tea Bar, a legal partnership, to transact business in the state of Nebraska.
• Holds two long-term, set-pricing contracts with import firms.
• Has hired the office manager for the business.
• Has secured the business location and built it out within budget and on time.
• Has hired and is training three part-time employees.

Goldenberry Bubble Tea Bar Products and Services

The following will be the products and services Goldenberry Bubble Tea Bar will provide:

Industry Analysis

• The bubble tea beverage industry in the U.S. is expected to grow over the next five years to $3 billion in revenue.
• Increasing numbers of coffee and tea drinkers have propelled the bubble tea business into popularity, particularly on the east and west coasts of the U.S.
• The wide variety of bubble tea beverages has strengthened the demand, due to an increasing number of beverage combinations and availability of fresh ingredients.
• Industry reports suggest bubble tea will continue to grow in popularity due to younger generations who prefer beverages sweetened naturally, including fresh fruit blends, and they also prefer cold beverages over dairy options, such as milk.
• Bubble tea is quickly growing in popularity and remains a sought-after beverage, which indicates a growing interest and rising opportunity for profitability within this industry sector.

Customer Analysis

Demographic profile of target market.

Goldenberry Bubble Tea Bar will target those individuals who are seeking new flavor profiles and unique textures within the beverage sector. These individuals will be, according to industry statistics, primarily young adults and teens, who are early adopters within these sectors, followed by all ages who enjoy cold or frozen beverages and ice cream beverages. Within the Omaha region, there are few direct competitors and one indirect competitor, none of whom have the depth of varieties of bubble tea on offer, and none who have the extensive menu of ice cream and fruit beverages blends.

The precise demographics for Omaha, Nebraska are:

Customer Segmentation

Goldenberry Bubble Tea Bar will primarily target the following customer profiles:

• Young adults and teens who want new flavor profiles and unique textures
• All ages who want frozen, blended beverages with tea or coffee
• All ages who want beverages with cream or milk
• All ages who want imported dessert specialties from Taiwan

Competitive Analysis

Direct and indirect competitors.

There are currently two direct competitors and one indirect competitor for the Goldenberry Bubble Tea Bar in the city of Omaha, Nebraska. This creates a unique opportunity for this business as one of the first providers of this beverage product line.

Bergen’s Grocery & Deli Mart

This direct competitor is a mid-sized, local grocery store with an attached delicatessen and dessert shop. Situated in the city of Omaha, Nebraska, the grocery store is located ten miles from the location of the Goldenberry Bubble Tea Bar business. The grocery store sells ingredients that can be used to create bubble tea if the recipes were provided. The tapioca balls, known as bubbles or boba, are available at the dessert shop, and bubble tea is offered in three flavors. In addition, ice cream, ice pops and other items in the grocery store are alternatives to the offerings of the Goldenberry Bubble Tea Bar. The competitive advantage of the Goldenberry Bubble Tea Bar is found in the fresh ingredients of beverages, the customized recipes, and the boba balls that are offered. The dessert shop has an assortment of cookies, donuts, and cakes available; none are imported from Taiwan and none are identifiable as “specialties.” The owners of Bergen’s Grocery & Deli Mart, Dale Bergen and Marie Bergen, are the founders of the business who formed a C corporation at the time of incorporation.

The Wild Horse Coffee House

This coffee house, positioned seven miles from the location of the Goldenberry Bubble Tea Bar, is a direct competitor with a space that seats approximately twenty individuals. Bubble tea in three flavors is served, along with a variety of in-house roasted bean varieties of coffee. The wide selection of coffees lends itself to coffee beverages, however, none are cold or frozen and none include ice cream, cream, or are prepared with distinctive recipes. There are no desserts or specialties offered. Teas and tea beverages are offered at this location, along with wine and beer in a bar area. The legal entity formed for this business is a C corporation consisting of three equal shareholders; Denise Martine, Janell Martine, and Bruce Martine.

Mama Bear Coffee Shop

The Mama Bear Coffee Shop is an indirect competitor, although there is a service counter and a dining area offered, as does the Goldenberry Bubble Tea Bar. It is located seventeen miles from the location of the Goldenberry Bubble Tea Bar. Freshly-blended ingredients are not offered, although ice cream milkshakes are offered and blended on-site. No fruit juice blends or cream and tea beverages are available. No bubble teas are offered and tapioca balls are not available. Desserts include slices of pie, cake, and cookies. This business was founded by the owner, Jean Louise Tate, who formed a sole proprietorship in 1990.

Competitive Advantage

• Goldenberry Bubble Tea Bar has very few direct competitors at this time. Two direct competitors are within the Omaha area, however neither serves more than three options for bubble tea and no other fresh fruit or frozen beverages are offered. Because of this, there is a significant competitive advantage over any competitors.
• Exceptional bubble tea beverages in a wide variety of flavors are made with fresh ingredients and offered at reasonable prices.
• The dessert specialties sold through the Goldenberry Bubble Tea Bar are imported and not found in most businesses within the U.S. and, as such, constitute another unique offering of this business.
• The friendly and helpful staff members at the Goldenberry Bubble Tea Bar bring a warm environment to the business, as they help customers make informed choices of exciting and unique beverages.
• The partners bring vast experience, individual strengths and a successful capital raising background into the business.

Marketing Plan

Brand & value proposition.

Goldenberry Bubble Tea Bar will offer the unique value proposition to its clientele:

• As one of very few providers of bubble tea in Omaha, Nebraska, the Goldenberry Bubble Tea Bar is in the enviable position of offering a unique value proposition by introducing the tea with tapioca bubble (or boba) balls in several flavors to the geographic area.
• The partners of this business bring vast relevant experience in capital raising, key areas of management, business development, recipe creation, restaurant experience and import/export channel contracting.
• The business includes an area for customers to sit and relax after making a purchase at the counter, which encourages conversation and community interaction.
• Pricing for all beverages and desserts is moderate and reasonable; there are no beverages over the five-dollar price point.

Promotions Strategy

The promotions strategy for the Goldenberry Bubble Tea Bar is as follows:

Social Media Campaign

With the primary demographic target of younger adults and teens during the first phases of the business, the promotion will focus on posts on Twitter, Facebook and Instagram. Product images, photos and graphics will announce the launch of the business. The use of engaging or humorous video reels will also be employed to bring the bubble tea to the attention of potential clientele. A social media marketing manager will provide part-time services for three months.

Website – SEO Marketing

A website developer and designer will construct the website, which will be attractive to all target audience sectors and will conform to the brand identity and messaging across all platforms. Working with the social media marketing manager, SEO marketing will be utilized to bring messages of the launch, announce the purpose of the business, and reveal plans of the Goldenberry Bubble Tea Bar. Images and graphics directed to the demographic target audiences will be included. Menu items and product descriptions will be included. Launch Day discounts will be offered.

Print Advertising

In a ten-mile radius around the business location, flyers designed to fit the same configurations and the website and social media campaign will be distributed to homes, places of business and community centers with announcements and discounts for purchases. This will position the launch as an event with a purpose to the general public and cater to the residents who will optimally become regular repeat customers.

As a new beverage product line, previously unknown to most consumers, introductory pricing will be reasonable and moderate, on par with the direct competitors within the region. Goldenberry Bubble Tea Bar has two direct competitors; to overcome their offers and entice first-time buyers, the introductory pricing for beverages will be discounted for the first month of business in operation.

Operations Plan

The following will be the operations plan for the Goldenberry Bubble Tea Bar. Operation Functions:

• Chu Lin and Dave Zhu will share the legal partnership of the company with 51/49 percent ownership shares. They will conduct day-to-day operations, oversee all staff and manage vendors, product suppliers.
• Chu Lin and Dave Zhu will seek investor funding to open two additional locations; offering advantageous returns for early investors.
• Chu Lin will develop new recipes and continue expanding the product line of offerings.
• Dave Zhu will oversee imports, product supply and will lead capital-raising efforts.
• Kayla Blackburn, in the role of office manager, will oversee day-to-day operations.

Additional staff include:

• Mia Lorenz – Human resources coordinator who will onboard and train employees.
• Kevin Glick – Maintenance supervisor who will oversee cleaning and upkeep of facilities and grounds.

Milestones:

Goldenberry Bubble Tea Bar will have the following milestones complete in the next four months:

• 4/1/XX – Finalize contract for lease and equip for business
• 4/15/XX – Finalize personnel and staff employment contracts for the Goldenberry Bubble Tea Bar
• 5/1/XX – Marketing campaigns on social media begin; website development begins
• 5/10/XX – Final beverage testing and employee training
• 5/15/XX – Launch of business; location opened

The Goldenberry Bubble Tea Bar will be owned and operated by Chu Lin and Dave Zhu, in a legal partnership.

The company is founded by two friends, Chu Lin and Dave Zhu. Together they have over thirty years of experience in the food and beverage industries, from creating recipes and serving customers, to importing and exporting produce and desserts. They are highly skilled in restaurant management, creation of menu items, service to customers and are known for their integrity and leadership skills. They own three restaurants together in Taipei and they own two restaurants together in Omaha. With their extensive network of clients and connections, Chu Lin and Dave Zhu have decided to bring the famous bubble tea of Taiwan to Omaha, Nebraska.

Additional key employees include:

• Kayla Blackburn – in the role of office manager, who will oversee day-to-day operations.
• Mia Lorenz – the human resources coordinator, who will onboard and train employees
• Kevin Glick – the maintenance supervisor of cleaning and upkeep of facilities

Financial Plan

Key revenue & costs.

The revenue drivers for the Goldenberry Bubble Tea Bar are the monies that will be charged to the customers of the food offerings sold in the tea bar, including all beverages and dessert specialities. Competitors, either direct or indirect, may charge up to twenty-five percent more for offerings while the Goldenberry Bubble Tea Bar will charge a reasonable, moderate price below that of any competitor.

The cost drivers will be the overhead costs required in order to staff the tea bar and pay for inventory food items. The expenses will be the payroll cost, lease payments, utilities, office supplies, and marketing costs.

Funding Requirements and Use of Funds

The Goldenberry Bubble Tea Bar is seeking $200,000 in debt financing to launch its bubble tea bar business. The funding will be dedicated toward securing the location and purchasing the furnishings, equipment and food inventory to conduct business. Funding will also be dedicated toward three months of overhead costs to include: payroll of the staff, lease payments, food inventory, and marketing costs for the campaigns. The breakdown of funding is as follows:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan:

• Number of customers served per month: 1,200
• Revenue per average sale: $14
• Revenue per month: $16,800.
• Lease per Year: $42,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Bubble Tea Bar Business Plan FAQs

What is a bubble tea business plan.

A bubble tea business plan is a plan to start and/or grow your bubble tea business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Bubble Tea business plan using our Bubble Tea Business Plan Template here .

What are the Main Types of Bubble Tea Businesses?

There are a number of different kinds of bubble tea businesses , some examples include: Mobile Bubble Tea Business, Bubble TeaHouse, and Bubble Tea Bar.

How Do You Get Funding for Your Bubble Tea Business Plan?

Bubble Tea businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Bubble Tea Business?

Starting a bubble tea business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Bubble Tea Business Plan - The first step in starting a business is to create a detailed bubble tea business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bubble tea business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bubble tea business is in compliance with local laws.

3. Register Your Bubble Tea Business - Once you have chosen a legal structure, the next step is to register your bubble tea business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bubble tea business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Bubble Tea Equipment & Supplies - In order to start your bubble tea business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bubble tea business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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How to Write a Bubble Tea Business Plan

Congratulations! You have a new variety or flavor in bubble tea to offer the world. Well, before you start brewing & serving it up, here is a reality check- it takes a lot more than a delicious recipe to make it successful.

Careful planning and forecasts are necessary to evaluate the current positioning of your business. Yes! Here, we are talking about a bubble tea business plan. It will not only serve you as a roadmap but will also help you with funding.

The business plan is like a guidebook that supports the business at every step, from starting to growing. It makes sure that all decisions match the main goals. However, here is our bubble tea business plan guide with various examples to assist you through the business plan writing process. All the best!

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
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How to Write a Bubble Tea Business Plan?

Writing a bubble tea business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. Here are the things you have to mention in your summary in brief:

• Business introduction
• Mission statement
• Founding information
• Business concept
• Products and services

Target market

• Call to action

For example,

Note: Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business.

Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section. This section should provide a thorough understanding of your business, its history, and its plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

For instance, students, professionals, families, social media enthusiasts, or some local communities can be the target market for the bubble tea business.

Market size and growth potential

Describe your market size and growth potential and whether you will target a niche or a much broader market.

For example, the bubble tea market in the U.S. reached $434.11 million in 2022 and is expected to increase from $464.29 million in 2023 to $750.59 million by 2030.

Competitive Analysis

Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your bubble tea business from them. Point out how you have a competitive edge in the market.

Market Trends

Bubble tea’s market is growing in popularity, so to make it successful, you need to work with the changes in the preferences of customers and the trends. So, some of the trends right now are:

• Health-conscious options
• Customization & Variety
• Innovative flavors & ingredients

Regulatory Environment

List regulations and licensing requirements that may affect your bubble tea business, such as food & safety regulations, health department regulations, licensing & permits, zoning regulations, tax regulations, etc.

Here are a few tips for writing the market analysis section of your bubble tea business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Sample Menu

One of the most crucial steps in launching your bubble tea business is designing the menu. A well-curated menu will sell itself for your business. Even if you are a new bubble tea business, still present the sample menu with the name and the logo of your business on it.

Not just the list of items, but the pricing is also crucial in the menu. This way potential investors and audiences can understand your business’s target price point.

Consider your menu as a part of branding, choose the same theme for the menu as for the bubble tea business’s logo or interior.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP)

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies. For example,

Unique Selling Proposition (USP) of Sip & Bliss

Sip & Bliss Bubble Tea Haven sets itself apart by offering a unique and artistic bubble tea experience that transcends conventional standards. Our dedication to artisanal craftsmanship ensures that each beverage is a masterpiece, meticulously prepared by skilled artisans who blend premium ingredients with creative flair.

Our menu goes beyond the ordinary, featuring a fusion of classic favorites and locally inspired creations that reflect the vibrancy of Atlanta. What truly distinguishes us is our commitment to being more than a beverage provider; we are a community engagement hub.

Through themed events, collaborations with local artists, and active participation in community initiatives, we create a space where patrons can not only enjoy exceptional bubble tea but also connect, celebrate, and be part of a vibrant community. Sip & Bliss Bubble Tea Haven is where the art of bubble tea meets local culture, creating an immersive experience for our clientele.

Pricing Strategy

Describe your pricing strategy—how you plan to price your offerings and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your bubble tea business.

Marketing Strategies

Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, brochures, email marketing, content marketing, and print marketing.

Sales Strategies

Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include contests, partnering with other businesses, offering referral programs, etc.

Customer Retention

Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on membership, personalized service, etc.

Overall, this section of your bubble tea business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your bubble tea business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Operational Process

Outline the processes and procedures you will use to run your bubble tea business. Your operational processes may include ingredients procurement, beverage preparation, boba preparation, etc.

Include the list of equipment and machinery required for bubble tea, such as tea brewing equipment, blenders, sealing machine, cooking equipment, refrigerator & storage, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your bubble tea business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO

Mention the founders and CEO of your bubble tea business, and describe their roles and responsibilities in successfully running the business.

Key managers

Introduce your management and key members of your team, and explain their roles and responsibilities. Also, mention their experience and educational qualifications. For example,

Management team of Sip & Bliss

Chief Operating Officer – Michael Chen

As the COO of Sip & Bliss, Michael Chen plays a crucial role in the day-to-day operations. With a background in business management and a keen eye for efficiency, Michael ensures the smooth functioning of the bubble tea haven. His focus on optimizing processes and maintaining high standards aligns with Sip & Bliss’s commitment to excellence.

Creative Director – Jasmine Rodriguez

Jasmine Rodriguez serves as the Creative Director, infusing artistic flair into Sip & Bliss’s beverage offerings. With a background in culinary arts and a passion for flavor innovation, Jasmine curates the diverse menu, blending classic bubble tea favorites with locally inspired twists. Her creative touch elevates Sip & Bliss as a hub for flavor exploration.

Head Barista – Emily Wong

Emily Wong, the Head Barista, is the maestro behind Sip & Bliss’s handcrafted bubble teas. With extensive knowledge of tea blending and a commitment to quality, Emily ensures that every beverage is a delightful experience. Her expertise in creating visually appealing and flavorful drinks contributes to Sip & Bliss’s reputation for excellence.

Organizational structure

Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.

Compensation Plan

Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

In short, this section should describe the key personnel for your bubble tea business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement

Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.

Cash flow statement

The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.

Balance Sheet

Create a projected balance sheet documenting your bubble tea business’s assets, liabilities, and equity.

Break-even point

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs

Calculate costs associated with starting a bubble tea business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your bubble tea business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample bubble tea business plan will provide an idea for writing a successful bubble tea plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our bubble tea business plan pdf .

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Frequently Asked Questions

What is the easiest way to write your bubble tea business plan.

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any bubble tea business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis for a bubble tea business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry.

We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my bubble tea business plan?

The level of detail of the financial projections of your bubble tea business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a bubble tea business plan include?

The following are the key components your bubble tea business plan must include:

• Executive summary
• Business Overview
• Market Analysis
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

What's the importance of a marketing strategy in a bubble tea business plan?

Marketing strategy is a key component of your bubble tea business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Here is a free business plan sample for a boba tea shop.

Are you passionate about bringing the unique flavors of boba tea to your community but unsure how to start your venture?

In the following paragraphs, we will present you with a comprehensive sample business plan tailored for a boba tea shop.

Creating a detailed business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, guiding you through the establishment and growth of your new boba tea business.

To jumpstart your journey, you can utilize our boba tea shop business plan template. Our team is also available to provide a free review and offer feedback on your completed plan.

How to draft a great business plan for your boba tea shop?

A good business plan for a boba tea shop must be tailored to the unique aspects of this trendy beverage business.

Firstly, it's important to provide a comprehensive overview of the boba tea market. This should include current statistics and an analysis of emerging trends, similar to what we've outlined in our boba tea shop business plan template .

Your business plan should articulate your vision clearly, define your target audience (such as millennials, families, or health-conscious consumers), and establish your shop's distinctive appeal (innovative flavors, organic ingredients, cultural authenticity, etc.).

Market analysis is next on the agenda. This requires a thorough examination of local competitors, market dynamics, and consumer preferences specific to boba tea enthusiasts.

Product offerings are central to a boba tea shop. Detail your menu items - various tea bases, milk and non-dairy alternatives, sweetener options, and the array of toppings (like tapioca pearls and fruit jellies) - and describe how they cater to the tastes and dietary requirements of your clientele.

The operational plan is critical. It should outline the location of your shop, the design of the customer service area, sourcing of ingredients, and the preparation process.

For a boba tea shop, it's crucial to highlight the quality and origin of your tea leaves, the freshness of your ingredients, and adherence to health and safety standards.

Then, delve into your marketing and sales strategies. How do you plan to attract and keep customers coming back? Consider promotional tactics, loyalty programs, and potential cross-selling opportunities (like offering snacks or merchandise).

Embracing digital strategies, such as an engaging website or active social media presence, is also vital in the modern marketplace.

The financial section is another cornerstone. It should encompass the initial investment, projected sales, ongoing expenses, and the point at which you will break even.

In a boba tea shop, understanding the cost of goods sold and maintaining a healthy profit margin on each drink is essential for financial planning. For assistance, refer to our financial forecast for a boba tea shop .

Compared to other business plans, a boba tea shop's plan must pay particular attention to the supply chain for high-quality tea and other unique ingredients, compliance with beverage industry regulations, and the potential for high customer turnover rates.

A well-crafted business plan will not only help you solidify your vision and strategy but also attract investors or secure loans.

Investors and lenders are looking for a robust market analysis, sound financial projections, and a clear operational strategy for managing a boba tea shop.

By presenting a comprehensive and convincing plan, you show your dedication to the success of your venture.

To achieve these goals while saving time, you can start with our boba tea shop business plan template .

A free example of business plan for a boba tea shop

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a boba tea .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The boba tea market, also known as bubble tea, has seen a surge in popularity across the globe.

Recent estimates value the global boba tea market at several billion dollars, with projections indicating continued growth. This is driven by the beverage's appeal to a wide demographic, including millennials and Gen Z, who are drawn to its customizable nature and unique experience.

In the United States, the number of boba tea shops has been rapidly increasing, with major cities hosting hundreds of specialized outlets. The annual revenue generated by these shops is a testament to the drink's popularity and its integration into American beverage culture.

These figures underscore the potential for new entrants to make a mark in the burgeoning boba tea industry.

The boba tea industry is riding the wave of several key trends that align with consumer preferences.

Health-conscious options, such as low-sugar and organic ingredient variations, are gaining traction. Customers are also showing interest in diverse tea bases, including green, black, oolong, and matcha, which cater to a range of health benefits and tastes.

Eco-friendly practices are becoming increasingly important, with a shift towards biodegradable straws and packaging to reduce plastic waste.

Technological advancements are enabling boba tea shops to offer personalized experiences through mobile apps, allowing customers to customize their drinks and order ahead for convenience.

Additionally, the rise of social media has played a significant role in the popularity of boba tea, with visually appealing drinks being shared across platforms, thus acting as a form of organic marketing.

These trends highlight the dynamic nature of the boba tea market and the opportunities for businesses to innovate and cater to evolving consumer demands.

Success Factors

Several factors contribute to the success of a boba tea shop.

Quality is paramount; shops that use fresh ingredients and offer a variety of flavors and toppings are more likely to build a dedicated following.

Innovation in menu offerings, including seasonal specials and limited-time flavors, can create buzz and attract customers.

Strategic location selection is critical, as high foot traffic areas can lead to increased visibility and sales.

Exceptional customer service is essential for ensuring a welcoming atmosphere and encouraging repeat business.

Efficient operations, including inventory management and quick service, are important for meeting customer expectations and maintaining profitability.

Lastly, embracing sustainability and adapting to consumer trends, such as offering dairy-free or organic options, can set a boba tea shop apart in a competitive market.

The Project

Project presentation.

Our boba tea shop project is designed to tap into the ever-growing trend of bubble tea enthusiasts. Strategically situated in a bustling urban area or near college campuses, this shop will offer a diverse menu of boba tea flavors, including classic milk tea, fruit-infused teas, and creative blends, all featuring the signature chewy tapioca pearls.

We will emphasize the quality of our ingredients, ensuring that each cup of boba tea provides a refreshing and authentic experience. Our teas will be brewed fresh, and we will offer a variety of dairy and non-dairy options to cater to all preferences.

Our boba tea shop aims to be the go-to destination for both boba aficionados and newcomers alike, offering a cozy environment for socializing, studying, or simply enjoying a delicious beverage.

Value Proposition

The value proposition of our boba tea shop lies in delivering a premium bubble tea experience with a commitment to quality, variety, and innovation. We understand the importance of providing a product that not only tastes great but also offers a fun and engaging experience.

Our dedication to using fresh, high-quality ingredients and providing a wide range of customizable options sets us apart. We aim to create a welcoming space where customers can explore new flavors, enjoy their favorites, and feel part of a vibrant community.

As a hub for boba tea culture, we are committed to educating our customers about the origins and evolution of bubble tea, while continuously innovating our menu to include the latest trends and flavors.

Project Owner

The project owner is an entrepreneur with a passion for boba tea and a keen sense of emerging food and beverage trends.

With previous experience in the food service industry and a strong background in business management, the owner is well-equipped to launch a successful boba tea shop. Their love for the unique combination of flavors and textures in boba tea drives them to create a space where others can share this passion.

Armed with a vision to build a community around the love of boba tea, the owner is dedicated to providing a high-quality, memorable experience for every customer who walks through the door.

Their enthusiasm for boba tea and commitment to customer satisfaction are the cornerstones of this project, aiming to make the shop a beloved local establishment.

The Market Study

Market segments.

The market segments for our boba tea shop are diverse and cater to a wide range of customers.

Firstly, we have the younger demographic, including teenagers and young adults, who are attracted to trendy and Instagrammable beverages.

Secondly, there are health-conscious individuals who seek out our low-sugar and alternative milk options for a healthier tea experience.

Additionally, we cater to the Asian community and those with an interest in Asian culture, who appreciate authentic boba tea flavors and ingredients.

Lastly, office workers and students looking for a refreshing pick-me-up or a casual meeting spot represent another significant segment.

SWOT Analysis

Our SWOT analysis for the boba tea shop project highlights several key points.

Strengths include a strong understanding of boba tea trends, a commitment to high-quality ingredients, and a strategic location in a high-traffic area.

Weaknesses might involve the challenge of maintaining consistency in drink quality and managing the perishability of ingredients.

Opportunities can be found in the growing popularity of boba tea, the potential for brand expansion, and the ability to innovate with new flavors and health-conscious options.

Threats include the increasing number of boba tea competitors and the fluctuating prices of tea and other raw materials.

Competitor Analysis

Competitor analysis in the boba tea market shows a landscape of both direct and indirect competitors.

Direct competitors include other local boba tea shops and international chains with a strong presence in the market.

Indirect competitors consist of coffee shops, smoothie bars, and other beverage establishments that offer alternative drink options.

Competitive advantages may lie in the uniqueness of our tea blends, the customization options we offer, and our commitment to an authentic boba tea experience.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a niche and ensuring customer loyalty.

Competitive Advantages

Our boba tea shop's competitive edge is rooted in our dedication to creating an authentic and memorable experience for our customers.

We offer a wide variety of boba tea flavors, including traditional and innovative blends, all made with premium teas and fresh ingredients.

Our shop also emphasizes customization, allowing customers to tailor their drinks to their taste preferences and dietary needs.

Moreover, our vibrant and welcoming atmosphere, along with our commitment to excellent service, helps us to build a loyal customer base and stand out in the market.

You can also read our articles about: - how to start a boba tea shop: a complete guide - the customer segments of a boba tea shop - the competition study for a boba tea shop

The Strategy

Development plan.

Our three-year development plan for the boba tea shop is designed to capture the hearts of tea enthusiasts and those seeking unique beverage experiences.

In the first year, we aim to establish a strong local presence in our community, focusing on creating a welcoming atmosphere and a reputation for innovative and high-quality boba tea offerings.

The second year will be geared towards expanding our reach by opening additional locations in high-traffic areas and possibly exploring franchising opportunities.

By the third year, we plan to diversify our menu with seasonal and limited-time offerings, and to seek collaborations with local businesses to create unique blends that will set us apart from competitors.

Throughout this period, we will prioritize customer satisfaction, product excellence, and brand loyalty as we grow our boba tea shop into a beloved destination.

Business Model Canvas

The Business Model Canvas for our boba tea shop focuses on serving a diverse clientele ranging from teenagers and young adults to families and professionals looking for a refreshing beverage.

Our value proposition is centered around providing a memorable experience with high-quality ingredients, customizable drinks, and a cozy environment for socializing.

We plan to sell our products through our physical storefronts and offer online ordering for convenience. Our key resources include our skilled baristas, quality tea sources, and trendy shop design.

Key activities involve crafting unique boba tea flavors, maintaining a vibrant social media presence, and ensuring excellent customer service.

Our revenue streams will come from the sale of boba teas, snacks, and merchandise, while our costs will be associated with ingredients, labor, and marketing efforts.

Access a detailed and editable version of our Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on creating an engaging brand experience.

We plan to introduce our boba tea shop to the market through grand opening events, collaborations with local influencers, and social media campaigns that highlight the uniqueness of our drinks.

Engaging with customers through interactive content, loyalty programs, and personalized service will help us build a strong community around our brand.

We will also explore partnerships with local events and organizations to increase visibility and reach a wider audience.

Our commitment to using high-quality ingredients and providing a diverse menu will be at the forefront of our messaging to ensure we stand out in the beverage industry.

Risk Policy

Our risk policy for the boba tea shop includes strategies to mitigate risks associated with food and beverage service, supply chain management, and customer satisfaction.

We will adhere to strict health and safety standards, sourcing our ingredients from reputable suppliers and training staff in proper food handling procedures.

Regular quality control checks will be implemented to ensure consistency and taste of our boba tea. We will also maintain a flexible inventory management system to adapt to market trends and customer preferences.

To protect against unforeseen events, we will secure comprehensive insurance coverage. Our focus is on delivering safe, high-quality beverages while ensuring the well-being of our customers and staff.

Why Our Project is Viable

We are excited to introduce a boba tea shop that caters to the increasing demand for innovative and quality-driven beverage options.

With our dedication to creating an inviting atmosphere, serving exceptional boba tea, and engaging with our community, we believe our business will thrive.

We are committed to adapting to the evolving tastes of our customers and are confident in the potential of our boba tea shop to become a cherished establishment.

We look forward to the journey ahead and the opportunity to bring our vision for a unique boba tea experience to life.

You can also read our articles about: - the Business Model Canvas of a boba tea shop - the marketing strategy for a boba tea shop

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a boba tea and our financial plan for a boba tea .

Initial expenses for our boba tea shop include the cost of securing a prime location, outfitting the shop with specialized tea brewing and beverage equipment, interior design to create an inviting atmosphere, purchasing high-quality tea leaves and boba pearls, training staff in the art of boba tea preparation, and investing in marketing strategies to introduce our brand to the local market.

Our revenue assumptions are based on an in-depth market analysis of the current trend and popularity of boba tea among various age groups, with a focus on the younger demographic that values unique and customizable drink options.

We expect a steady increase in sales as we establish our brand as a go-to destination for high-quality boba tea, leveraging social media and word-of-mouth to expand our customer base.

The projected income statement outlines our expected revenue streams from boba tea sales, including both walk-in and online orders, while accounting for production costs (ingredients, supplies), and operating expenses (rent, utilities, marketing, salaries, etc.).

This leads to a forecasted net profit that is essential for assessing the long-term viability of our boba tea shop.

The projected balance sheet will display assets unique to our business, such as beverage equipment, inventory of tea and boba, and liabilities like loans and future expenses.

It will provide a snapshot of the financial condition of our boba tea shop at the conclusion of each fiscal period.

Our projected cash flow statement will detail the inflows from sales and outflows for expenses, giving us a clear picture of our financial needs. This is crucial for maintaining a healthy cash balance to support day-to-day operations.

The projected financing plan will enumerate the various sources of funding we intend to tap into to cover our initial costs, including potential investors, bank loans, or small business grants.

We will keep a close eye on the working capital requirement to ensure we have sufficient funds on hand to manage inventory, handle payroll, and meet other short-term financial commitments.

The break-even analysis will pinpoint the sales volume required to cover all our costs, signaling the point at which our boba tea shop begins to turn a profit.

Key performance indicators we plan to monitor include the average transaction size, customer retention rate, and inventory turnover. These metrics will aid us in gauging the financial performance and operational efficiency of our boba tea shop.

By keeping track of these indicators, we will be able to make informed decisions and adjust our business strategies to ensure the success and growth of our boba tea venture.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a boba tea shop .

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Bubble Tea Business Plan Template & Guidebook

If you're looking to start your own bubble tea business, there's no better guide than the #1 Bubble Tea Business Plan Template & Guidebook. This comprehensive step-by-step guide will provide you with everything you need to know about founding and running a successful bubble tea business. From writing a business plan to selecting a location and ordering supplies, this guidebook is packed with vital information and advice. So, whether you're just starting out or looking to take your business to the next level, read on and start your journey towards bubble tea success today!

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• How to Start a Profitable Bubble Tea Business [11 Steps]
• 25 Catchy Bubble Tea Business Names:

How to Write a Bubble Tea Business Plan in 7 Steps:

1. describe the purpose of your bubble tea business..

The first step to writing your business plan is to describe the purpose of your bubble tea business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a bubble tea business:

Our purpose is to provide exceptional bubble tea beverages, utilizing fresh, high-quality ingredients and unique flavor combinations that stimulate conversation, delight the senses, and nurture community.

2. Products & Services Offered by Your Bubble Tea Business.

The next step is to outline your products and services for your bubble tea business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your bubble tea business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your bubble tea business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your bubble tea business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a bubble tea business?

• Bubble Tea supplies: flavored tea, milk, sugar, straws, cups, and tapioca pearls.
• Equipment: Blender, tea brewer, ice machine, and straw dispensers.
• Permits: A food service license as well as any necessary permits from the local health department.

5. Management & Organization of Your Bubble Tea Business.

The second part of your bubble tea business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your bubble tea business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Bubble Tea Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a bubble tea business varies based on many different variables, but below are a few different types of startup costs for a bubble tea business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your bubble tea business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your bubble tea business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your bubble tea business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Bubble Tea Business Plans:

Why do you need a business plan for a bubble tea business.

A business plan for a bubble tea business is important for ensuring that all business activities are organized, efficient, and effective. It also helps to identify target markets, plan for growth and expansion, establish pricing, and define short-term and long-term goals. A solid business plan also helps to secure financing from potential investors.

Who should you ask for help with your bubble tea business plan?

A good place to start would be your local Small Business Administration office. They can provide assistance with understanding business regulations, taxes, and other elements of starting a business. Additionally, you could reach out to industry experts, entrepreneurs, and investors who have experience in the bubble tea market.

Can you write a bubble tea business plan yourself?

Writing a business plan for a bubble tea business can be a complex process. There are many different factors to consider and key components that need to be included in the business plan. Depending on the scope and size of your planned business, you may need help from professional advisors and consultants such as accountants, lawyers, or business coaches to ensure that the plan accounts for all risk and potential liabilities. Additionally, if you are looking for capital investment from a bank or other financial institution, they may require a comprehensive business plan that meets their mandated criteria.

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Bubble Tea Business Plan Template [Updated 2024]

Bubble Tea Business Plan Template

If you want to start a bubble tea shop or expand your current bubble tea store, you need a business plan.

The following Bubble Tea business plan template gives you the key elements to include in a winning Bubble Tea business plan. In addition to this template, a solid plan will also include market research to help you better understand the bubble tea market, your competitive advantage and your specific target market. It will also help you craft your bubble tea marketing plan and a strong financial plan.

You can download our Ultimate Business Plan Template (including a full, customizable financial model) to your computer here.

Bubble Tea Business Plan Example

Below are links to each of the key sections to help you craft your own Bubble Tea business plan: I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Bubble Tea Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Bubble Tea Shop Business Plan Template

Written by Dave Lavinsky

If you’re looking to create a bubble tea shop business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful bubble tea shop businesses. Below is an example of a business plan for a bubble tea shop business.

Bubble Tea Shop Business Plan Example

Below is our bubble tea shop business plan template and sample plan created using our business plan generator :

I. Executive Summary

Company overview.

Welcome to BubblySips Tea House, a dedicated bubble tea shop located in the vibrant heart of Raleigh, NC. Our mission is to enrich the local market by introducing a high-quality selection of bubble tea, including classic Bubble Tea, refreshing Fruit Tea, creamy Milk Tea, and smooth Smoothies. Our shop offers an array of Toppings and Add-ons, allowing customers to personalize their drinks. Founded on January 7, 2024, as a Non-Profit Organization, we are committed not only to serving delightful beverages but also to making a positive impact within our community. We aim to provide a memorable experience for every visitor by ensuring quality, customization, and satisfaction in every cup served.

Success Factors

Our confidence in the success of BubblySips Tea House stems from the invaluable experience of our founder, who has previously run a successful bubble tea shop. This experience equips us with the insights necessary to thrive in the local market. We pride ourselves on offering superior smoothies and a wider variety of bubble tea flavors than our competitors. Our early achievements include designing our logo, developing our company name, and securing a prime location for our shop. These milestones, coupled with our dedication to quality and community, lay a solid foundation for our future growth and success in Raleigh, NC.

Industry Analysis

The Bubble Tea Shop industry in the United States, boasting a market size of over $2 billion, is experiencing vibrant growth, thanks in part to the drink’s increasing popularity across all age groups. With an expected annual growth rate of 7.2% over the next five years, the industry’s trajectory is promising. Trends towards healthier, natural ingredients, and customizable drinks align perfectly with our offerings at BubblySips Tea House. Our focus on high-quality, all-natural ingredients and a wide array of customization options positions us well to capitalize on these trends, catering to health-conscious consumers and those seeking unique, personalized beverage experiences.

Customer Analysis

Our target customer base includes local residents craving unique and diverse beverage options, alongside a younger demographic of college students and young professionals looking for trendy spots to socialize, study, or work. Given the growing trend towards healthier living, we also aim to attract health-conscious consumers by offering teas low in sugar and calories. Our approach is to create an environment that not only serves refreshing drinks but also caters to the lifestyle and health preferences of our customers, making BubblySips Tea House a staple in their daily or weekly routines.

Competitive Analysis

BubblySips Tea House faces competition from Bee Banh Mi, known for its authentic Vietnamese cuisine and recent addition of bubble tea, Bruster’s Real Ice Cream, a destination for dessert seekers with its fresh, handcrafted ice cream, and OMTea Boba & Bites, which specializes in a wide range of bubble tea options and Asian-inspired snacks. Our competitive advantages lie in our commitment to providing exceptional quality in every cup, from premium smoothies to a diverse menu of bubble tea flavors. We differentiate ourselves through our focus on customer experience, creating a welcoming atmosphere, engaging community involvement, and sustainable practices. These factors, combined with our innovative blending techniques and personalized service, position us as a preferred destination in Raleigh, NC.

Marketing Plan

BubblySips Tea House offers a delightful array of beverages, including the popular Bubble Tea, flavorful Fruit Teas, creamy Milk Teas, and rich Smoothies, all at competitive prices. Our menu is designed to cater to a wide range of tastes, with the option for customers to personalize their drinks with various Toppings and Add-ons. Our promotional strategy involves a blend of online and traditional marketing, leveraging social media platforms for engagement, optimizing our website for local SEO, and engaging directly with the community through events and loyalty programs. By implementing these strategies, we aim to attract a diverse customer base and build a loyal community around our brand.

Operations Plan

Our operations plan involves meticulous daily processes to ensure the smooth running of BubblySips Tea House. This includes regular opening and closing protocols, daily inventory checks, fresh preparation of ingredients, and maintaining a clean and inviting shop environment. Our staff receives comprehensive training in both product knowledge and customer service to enhance the customer experience. We also prioritize health and safety standards to safeguard our customers. Our operational milestones include securing a prime location, obtaining necessary permits, completing the shop’s build-out, sourcing high-quality ingredients, and launching a comprehensive marketing strategy. Achieving these milestones will be pivotal in establishing BubblySips Tea House as a key player in Raleigh’s bubble tea market.

Management Team

At the helm of BubblySips Tea House is Isaac Rivera, serving as President. Isaac brings a wealth of experience from successfully managing a previous bubble tea venture. His deep understanding of the market, along with a passion for creating engaging customer experiences, makes him an invaluable leader. Isaac’s expertise in sourcing quality ingredients and implementing effective marketing strategies is fundamental to our vision of becoming Raleigh’s premier bubble tea destination.

Financial Plan

To achieve our growth objectives, BubblySips Tea House requires $147,000 in funding. This investment will be allocated towards capital and non-capital needs, including shop build-out, equipment purchase, initial operating expenses, and marketing efforts. Our financial strategy is designed to support the establishment and scaling of our operations, aiming for a significant presence in the Raleigh market. By reaching our goal of $15,000/month in revenue, we plan to ensure the sustainability and profitability of our business.

Below is an overview of our expected financial performance over the next five years:

II. Company Overview

BubblySips Tea House is a new Bubble Tea Shop serving the vibrant community of Raleigh, NC. As a local bubble tea shop, we’re excited to fill a gap in the market by offering high-quality bubble tea options that were previously unavailable in the area. Our passion for bubble tea and commitment to quality are at the heart of everything we do, ensuring that every sip our customers take is a delightful experience.

At BubblySips Tea House, our menu is designed to cater to a wide range of tastes and preferences. We offer a variety of bubble tea options, including classic Bubble Tea (Boba Tea), refreshing Fruit Tea, creamy Milk Tea, and smooth Smoothies. To make your drink truly yours, we provide an assortment of Toppings and Add-ons, letting you customize your beverage to your heart’s content. Our goal is to create a memorable and satisfying experience for each customer, one cup at a time.

Located in the heart of Raleigh, NC, BubblySips Tea House is perfectly positioned to serve both locals and visitors alike. Our convenient location makes us an ideal spot for anyone looking to enjoy a delicious and refreshing bubble tea in a welcoming and friendly atmosphere.

Our confidence in the success of BubblySips Tea House is grounded in several key factors. Firstly, our founder brings invaluable experience from previously running a successful bubble tea shop. This experience has provided us with deep insights into what makes a bubble tea shop thrive. Additionally, we take pride in our ability to offer better smoothies than our competition and a more extensive variety of bubble tea flavors. These strengths set us apart and position us as a leader in the local bubble tea market.

BubblySips Tea House was founded on 2024-01-07 as a Non-Profit Organization with a mission to not only serve delicious drinks but also to contribute positively to our community. To date, we have achieved several significant milestones, including designing our logo, developing our company name, and securing a great location for our shop. These accomplishments mark the beginning of our journey, and we are excited about the future of BubblySips Tea House in Raleigh, NC.

III. Industry Analysis

The Bubble Tea Shop industry in the United States is currently thriving, with a market size of over $2 billion. This industry has experienced significant growth in recent years, driven by the increasing popularity of Bubble Tea among consumers of all ages. The market is expected to continue growing at a steady pace, with a projected annual growth rate of 7.2% over the next five years.

One of the key trends in the Bubble Tea Shop industry is the growing demand for healthier and more natural ingredients in Bubble Tea products. Consumers are becoming more health-conscious and are seeking out Bubble Tea options that are made with fresh fruits, organic teas, and natural sweeteners. This trend bodes well for BubblySips Tea House, as the shop focuses on using high-quality, all-natural ingredients in their Bubble Tea offerings.

Another trend in the industry is the increasing popularity of customizable Bubble Tea drinks. Customers are looking for unique and personalized beverage options, allowing them to choose their tea base, flavorings, toppings, and sweetness levels. BubblySips Tea House can capitalize on this trend by offering a wide variety of customization options, attracting a diverse range of customers and keeping them coming back for more.

IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

We will target local residents who have shown an increasing interest in unique and diverse beverage options. This group is keen on experiencing new flavors and cultural food experiences, making them an ideal audience for our offerings. Our menu will cater to their desire for innovative and refreshing drinks, aiming to become a staple in their daily or weekly routines.

Additionally, we will target the younger demographic, particularly college students and young professionals in the area. This group is always on the lookout for trendy spots to hang out, study, or have casual meetings. By offering high-speed Wi-Fi and a comfortable ambiance, we will tailor our environment to be conducive to both relaxation and productivity, thereby attracting this vibrant customer segment.

We will also focus on health-conscious consumers who are increasingly seeking out healthier beverage alternatives. Our range of teas, including options that are low in sugar and calories, will appeal to this segment. By emphasizing the health benefits of our ingredients and offering customization options, we will cater to their preferences and dietary restrictions.

Customer Needs

BubblySips Tea House understands that customers expect high-quality bubble tea, milk tea, and smoothies when they decide to indulge in their favorite beverages. These customers are seeking an authentic taste experience, rich in flavor and made from premium ingredients. By focusing on delivering these expectations, BubblySips ensures that each sip is satisfying and memorable, catering to the desires of residents who crave these specialty drinks.

In addition to offering a wide variety of delicious beverages, BubblySips Tea House meets the need for a comfortable and welcoming atmosphere where customers can relax, socialize, or work. The importance of providing a cozy environment that complements the premium drink experience cannot be understated. This combination of exceptional drinks and an inviting ambiance encourages customers to return, making BubblySips a part of their routine.

Moreover, BubblySips Tea House addresses the growing demand for customizable drink options. Customers want the ability to tailor their beverages to their liking, whether it’s adjusting the level of sweetness, choosing between different types of milk, or selecting from a variety of toppings. By offering these customizable options, BubblySips caters to the individual preferences of each customer, ensuring that everyone can find something they enjoy.

V. Competitive Analysis

Direct competitors.

BubblySips Tea House’s competitors include the following companies.

Bee Banh Mi primarily serves Vietnamese cuisine, including a variety of Banh Mi sandwiches, Vietnamese coffee, and has recently added bubble tea to its menu. Their price points are affordable, catering to a wide range of customers looking for quick and delicious meals. They operate in a single location within Raleigh, NC, attracting both the lunch crowd and food enthusiasts interested in authentic Vietnamese flavors. Their key strengths include a strong emphasis on authentic Vietnamese cuisine, a loyal customer base that appreciates their food offerings, and the ability to cross-sell bubble tea with their main dishes. However, their weakness lies in the limited variety of bubble tea flavors compared to specialized tea houses. This makes their bubble tea offering more of an add-on rather than a primary product.

Bruster’s Real Ice Cream is renowned for its fresh, made-on-site ice cream, offering a wide range of flavors and custom creations. While not a direct competitor in the bubble tea market, they compete for the same dessert and treat-seeking customers within Raleigh, NC. Their pricing is moderate, reflecting the premium nature of their handcrafted ice cream. Bruster’s key strengths are its strong brand recognition and customer loyalty, driven by the quality and taste of their ice cream. They also offer a diverse product range including sundaes, shakes, and cakes. The main weakness is the seasonal fluctuation in demand, with higher sales in warmer months. Their focus on ice cream also means bubble tea enthusiasts might not see it as a go-to destination.

OMTea Boba & Bites specializes in a wide range of bubble tea options, from classic flavors to innovative creations, along with a selection of Asian-inspired snacks. They target bubble tea lovers and those seeking a quick, tasty snack. Pricing is competitive, aiming to attract students and young professionals in Raleigh, NC. They operate from a single, strategically located outlet to maximize foot traffic and convenience for their target demographic. Their strengths include a strong focus on the quality and variety of bubble tea, a modern and welcoming store ambiance, and the inclusion of unique snack options that complement their drinks. However, their weakness lies in the limited seating capacity, which can impact the customer experience during peak hours. Additionally, as a relatively new player, they are still working on building their brand and customer base in the competitive Raleigh market.

Competitive Advantages

At our heart, we pride ourselves on delivering exceptional quality in every cup. Our smoothies stand out in the market, not just for their richness and flavor but because we invest in premium ingredients and innovative blending techniques that set us apart from the competition. This commitment to quality ensures that every sip offers a superior taste and nutritional value, fulfilling our promise of a truly refreshing and wholesome experience. Furthermore, our extensive variety of bubble tea options caters to a broad spectrum of preferences, from classic favorites to unique, adventurous blends that can’t be found anywhere else. This diversity in our menu allows us to meet the individual tastes of our customers, making us a preferred destination for tea enthusiasts and casual drinkers alike.

Beyond our product offerings, our competitive edge is further sharpened by our dedication to customer experience. We create a welcoming and vibrant atmosphere that invites customers to relax and enjoy their beverages. Our knowledgeable and friendly staff are always ready to assist, offer recommendations, and personalize orders, which enhances the overall customer satisfaction and loyalty. Additionally, our involvement in the local community and commitment to sustainability practices resonate well with customers who value ethical and environmentally friendly businesses. By aligning our operations with these values, we not only contribute positively to our community but also build a strong, loyal customer base that supports us for these efforts. In essence, our competitive advantages do not solely rest on what we serve but also how we serve and who we are as a part of the community.

VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

BubblySips Tea House offers a refreshing array of beverages that cater to a wide range of tastes and preferences. At the forefront of their menu is the ever-popular Bubble Tea (Boba Tea), a delightful blend of tea, milk, and chewy tapioca pearls. Customers can expect to pay an average price of $5.00 for a regular-sized cup, making it both an affordable and appealing option for tea enthusiasts and those new to the boba experience alike.

In addition to their signature Bubble Tea, BubblySips also serves a variety of Fruit Teas. These vibrant and flavorful beverages are perfect for those who prefer a lighter, more refreshing drink. Made with real fruit juices and teas, these Fruit Teas are priced at an average of $4.50 per cup. With their natural sweetness and thirst-quenching properties, they are an excellent choice on any day.

For customers who enjoy a creamier texture, BubblySips offers a selection of Milk Teas. This traditional drink combines the robust flavors of black or green tea with the smoothness of milk, creating a perfectly balanced cup. The average price for a Milk Tea is $4.75, offering a comforting and satisfying option for those looking to indulge in a classic favorite.

Smoothies are another highlight of the BubblySips menu, catering to those who crave a rich, fruit-filled beverage. These thick, creamy concoctions are made with real fruit and can be customized with various add-ons. Priced at an average of $5.50, these smoothies are a nutritious and delicious choice, ideal for a quick snack or a refreshing treat.

To enhance any drink, BubblySips provides a selection of Toppings and Add-ons, including tapioca pearls, fruit jellies, and popping boba. These extras allow customers to personalize their beverages, adding an extra layer of flavor and texture. With prices starting at $0.50 per add-on, patrons can customize their drinks to suit their tastes and preferences.

BubblySips Tea House is committed to offering quality beverages at competitive prices. Whether you’re in the mood for a classic Bubble Tea, a fruity concoction, a creamy Milk Tea, or a rich Smoothie, there’s something on the menu to satisfy every craving. With the added option of customizing drinks with various toppings, BubblySips ensures a unique and enjoyable experience for all its customers.

Promotions Plan

To attract customers, we at BubblySips Tea House will embrace a multifaceted promotional strategy that encompasses both innovative and traditional methods. Online marketing will serve as the cornerstone of our efforts, leveraging the power of social media platforms to engage with our target audience in Raleigh, NC. We will consistently post on Instagram, Facebook, and Twitter, showcasing our unique bubble tea flavors, special promotions, and behind-the-scenes looks into our tea house. This approach will not only build excitement about our offerings but also foster a sense of community among our customers.

Apart from online marketing, we will also deploy local SEO tactics to ensure that anyone searching for bubble tea in Raleigh finds BubblySips Tea House at the top of their search results. Our website will be optimized for search engines, with particular attention paid to mobile users, as they represent a significant portion of our target market. Email marketing campaigns will help us keep our customers informed about new flavors, events, and discounts, encouraging repeat visits.

To complement our digital efforts, we will organize and participate in local community events. This direct engagement allows us to introduce our brand and product to potential customers in a fun and interactive way. Hosting bubble tea-making workshops or sponsoring local sports teams can also increase our visibility and endear us to the Raleigh community.

Loyalty programs will play a crucial role in our promotional strategy. By rewarding our customers for their repeat business, we not only encourage them to come back but also to become brand ambassadors who spread the word about BubblySips Tea House to friends and family. These word-of-mouth recommendations, powered by personal experiences, are invaluable.

Finally, we will leverage partnerships with local businesses and influencers to broaden our reach. Collaborating on special promotions or featured bubble tea flavors can introduce our brand to new audiences and provide fresh content for our online marketing campaigns.

By integrating these promotional methods and tactics, we expect to not only attract customers to BubblySips Tea House but also to build a loyal community of bubble tea enthusiasts in Raleigh, NC.

VII. Operations Plan

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of BubblySips Tea House, there are several key day-to-day operational processes that we will perform.

• Open and close the shop at the designated times, ensuring that all equipment is turned on and properly functioning at the start of the day and securely shut down at the end.
• Conduct a daily inventory check to monitor stock levels of tea, milk, tapioca pearls, and other supplies, ordering additional stock as necessary to avoid running out of key ingredients.
• Prepare fresh batches of tea and tapioca pearls throughout the day to maintain the highest quality and flavor of the bubble tea served.
• Ensure that all employees are well-trained in customer service and product knowledge so that they can answer any customer questions and make recommendations.
• Maintain a clean and welcoming environment within the shop, including cleaning tables, counters, and equipment regularly throughout the day.
• Process customer orders efficiently, using a point-of-sale system to manage transactions and ensure accuracy in order taking and payment processing.
• Monitor and manage the queue during peak hours to ensure that customers are served in a timely manner, implementing a ticket or line management system if necessary.
• Engage with customers to gather feedback on their experience and preferences, using this information to adjust offerings and improve service.
• Implement health and safety protocols, ensuring that all employees are following food handling and hygiene standards to protect customers.
• Conduct regular team meetings to discuss operational challenges, share feedback, and plan for upcoming events or promotions.
• Utilize social media and other marketing strategies to promote the shop, attract new customers, and inform the community about specials or new flavors.

BubblySips Tea House expects to complete the following milestones in the coming months in order to ensure its success:

• Securing a Prime Location: Find and secure a lease for a shop in a high-traffic area in Raleigh, NC, that is popular with our target demographic (e.g., near a university or a shopping district).
• Obtaining Permits and Licenses: Complete all necessary paperwork and obtain the permits and licenses required to legally operate a food and beverage service in Raleigh, NC, including health department permits, business licenses, and any other local regulatory requirements.
• Building Out and Decorating the Shop: Complete the interior design and build-out of the shop to reflect the BubblySips brand, ensuring a welcoming and inviting atmosphere for customers. This includes sourcing furniture, equipment, and decor that aligns with the brand’s aesthetic.
• Sourcing High-Quality Ingredients: Establish relationships with suppliers to ensure a consistent supply of high-quality ingredients for our bubble tea. This includes tea leaves, milk, flavorings, and tapioca pearls, ensuring that products meet our standards for taste and quality.
• Hiring and Training Staff: Recruit, hire, and train a team of employees who are passionate about bubble tea and customer service. This includes training on preparing bubble tea, health and safety protocols, and customer service standards.
• Launch Our Bubble Tea Shop: Officially open BubblySips Tea House to the public with a grand opening event to generate buzz and attract initial customers.
• Marketing and Brand Awareness Campaigns: Implement a strategic marketing plan to build brand awareness and attract customers. This includes social media marketing, local partnerships, influencer collaborations, and possibly opening specials or promotions.
• Consistent Quality and Customer Service Monitoring: Implement a system for regularly monitoring and maintaining high standards of product quality and customer service, ensuring that customers have a positive experience with each visit.
• Get to $15,000/month in Revenue: Focus on reaching the financial milestone of generating $15,000 in monthly sales. This involves analyzing sales data, adjusting marketing strategies, and possibly expanding the menu or offering to increase revenue.
• Review and Adjust Business Model: Regularly review the business performance, customer feedback, and market trends to make necessary adjustments to the business model, menu offering, and marketing strategies to ensure continued growth and success.

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

BubblySips Tea House management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Isaac Rivera, President

With a proven track record in the bubble tea industry, Isaac Rivera brings invaluable experience and insight to his role as President of BubblySips Tea House. His entrepreneurial journey includes the successful launch and management of a previous bubble tea shop, which thrived under his leadership. Isaac’s deep understanding of the bubble tea market, combined with his knack for creating engaging customer experiences, positions him uniquely to steer BubblySips Tea House towards success. His ability to navigate the challenges of running a specialty tea business, from sourcing the finest ingredients to implementing innovative marketing strategies, makes him an indispensable asset to the team.

IX. Financial Plan

Funding requirements/use of funds.

To accomplish our growth goals, BubblySips Tea House needs $147,000 in funding. Key uses of this funding will be as follows:

Financial Projections

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

What Is a Bubble Tea Shop Business Plan?

A bubble tea shop business plan is a document that outlines the strategies you have developed to start and/or grow your bubble tea shop business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your bubble tea shop business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.  

Why You Need a Business Plan for your Bubble Tea Shop Business

A business plan is required if you are seeking funding for your bubble tea shop business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, a bubble tea shop business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.  

Bubble Tea Shop Business Plan Template PDF

Download our Bubble Tea Shop Business Plan PDF to help guide you as you create your business plan for your own bubble tea shop business.  

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Bubble Tea Shop Business Plan Template

Published Mar.21, 2018

Updated Apr.19, 2024

By: Brandi Marcene

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Table of Content

Do you want to start bubble tea shop business?

Starting a bubble tea shop business is very easy and extremely profitable as well. If you don’t know how to open a bubble tea shop, just go through this milk tea business plan template. It will guide you through everything which you need to know for starting this venture. The first thing you should do is to develop a comprehensive plan for your tea room business model . The business plan will not only help you in startup but it will also help you in taking important decisions for your company over the next years. In case you don’t know how to write a good milk tea business plan, we are providing a detailed milk tea business plan template of a bubble tea shop startup ‘Sam’s Stop’ to help you avoid the trouble of making a plan yourself.

Executive Summary

2.1 the business.

Sam’s Stop will be a licensed and ensured tea shop located in Downtown Manhattan. We will be strategically located in the most suitable place for opening a bubble tea shop business plan.

2.2 Management

The business will be solely owned and operated by Sam Kin who is a graduate from Harvard University and is known for his sharp business acumen and exceptional management skills. Sam will hire a small team comprising of chefs, waiters, assistants and cleaners for operating and managing the shop.

2.3 Customers

Our customers will primarily be the residential community living near our shop. We will offer high-quality and healthy tea latte, milk tea, fruit flavored tea, brown sugar milk, macchiato and slush to our esteemed customers.

2.4 Target of the Company

Our primary target is to become the best tea shop in the New York City within next 3 years of our launch. Our secondary target is to achieve the net profit margin of $10k/month by the end of the first year, $15k/month by the second year, and $25k/month by the third year.

Company Summary

3.1 company owner.

Sam is a business graduate of Harvard University. After completing his Bachelor’s, he worked with a couple of fast food restaurants at executive positions. He is known for his sharp business acumen and exceptional management skills.

3.2 Why the Business is being started

The main motive behind Sam starting a bubble tea business plan is his intense passion for tea room business model . Sam has exceptional business skills and this venture is just his first step into the business world. Within next three years he plans to open five more bubble tea spots in different cities, and after that, he will move towards business plans for restaurants . So, this venture is where Sam will enter the corporate sector.

3.3 How the Business will be started

Sams’s Stop will be launched in a 200-square-feet shop located in the main commercial market of Downtown Manhattan. The shop was previously used as a grocery store, so a lot of work needs to be done for turning it into a tea shop. The company’s financial experts have forecasted following costs for the start-up:

Services for customers

It is wiser to plan your services or menu before you think about how to start a milk tea business plan template. You can only plan subsequent things after you know what you will be providing to your customers. Sam’s Stop will offer following products to its customers:

• Milk Tea: Bubble Milk Tea, Brown Sugar Milk Tea, Almond Milk Tea, Hazelnut Milk Tea
• Tea Latte: Black Rose Latte, Oolong Latte Float, Matcha Latte, Tie Guan Yin Latte
• Fruit Flavored Tea: Peach Green Tea, Mango Green Tea, Honey Green Tea, Fresh Lemon Green Tea
• Brown Sugar Milk: Black & Yellow Milk, Black Babo Milk, Red & Yellow Milk
• Macchiato: Rose Tea Macchiato, Jasmine Green Tea Macchiato, Milk Tea Macchiato
• Slush/Milk Shake: Oreo Milk Shake, Mango Slush, Passion Fruit Slush, Ice Cream Shake

Marketing Analysis of bubble tea shop business

The most important component of an effective milk tea business plan is its accurate marketing analysis that’s why Sam acquired the services of marketing experts to help him through this phase. It is only after this stage that a good bubble tea business plan template could have been developed. After identifying the local market trends in Manhattan, the marketing experts and analysts also helped him in developing the bubble tea marketing plan.

5.1 Market Trends

As for a general trend, the market demand for bubble tea businesses is on the rise. Bubble tea is one of the most popular drinks with Americans. The biggest reason behind the popularity of this bubble tea shop business plan template is that people are becoming more health conscious day by day.

As a result, people have started avoiding carbonated drinks and have leaned towards healthy alternatives such as smoothies, slushes, milk and fresh fruit juices. That’s why the number of bubble tea shops has been increasing during the last few years. In short, this industry has a lot of potential and even a small bubble tea shop can yield immense profit provided that you successfully plan it and target your customers.

5.2 Marketing Segmentation

Our marketing experts have identified following type of target audience which can become the potential customers of our tea shop.

The detailed marketing segmentation comprising of the company’s target audience is as follows:

Operational and Strategic Planning

5.2.1 working community:.

The first category includes the workers and employees who work in the businesses or offices located in the vicinity of your milk tea business plan template. This group leads a strenuous life, burdened with plenty of work and thousands of matters to think upon. It has been observed that this group often takes soft drinks, especially coffee and bubble tea to take a break from their hectic routine. Our tea shop will be the perfect place for them to rest while on their way home.

5.2.2 Residential Community:

The second group of our target customers will be the community residing in the vicinity of our restaurant. Bubble tea is one of the favorite drinks of American teens so we hope to have a lot of sales due to them. Not only teens, adults and middle-aged people also love smoothies, slushes and fresh tea due to health benefits, that is why we classify this group as our second target group.

5.2.3 Passers-by:

The third category includes those people who do not live or work near our tea room business model but have come to the area for any business purpose or commercial activity. We also hope to attract these passers-by with our economical and delicious smoothies, milkshakes and tea.

5.3 Business Target

Our business targets are as follows:

• To become the best bubble tea shop in Manhattan within next 3 years of our launch
• To recover the initial investment within next 1 year of launch
• To open two more tea shops by the end of the second year and three more shops by the end of the third year

5.4 Product Pricing

After considering the market demands, we have priced all our products in the similar ranges as of our competitors. Our product pricing is as follows:

• Small Serving: $3/serve
• Regular Serving: $4/serve
• Large Serving: $5/serve

OGScapital was great working with.

OGScapital is the company I had recently worked with on business plan development. The assigned project manager was very diligent, hard-working, clearly understood set tasks. The project was done before set deadlines, which was even more pleasant for me. I definitely recommend OGScapital as a team of real professionals.

Sales strategy is also an important component of a bubble tea shop business plan template and hence it must be developed with great care and attention must be paid to every detail.

6.1 Competitive Analysis:

We have a really tough competition because bubble tea shops are nearly everywhere in Manhattan but none of our competitors is offering as much high quality and delicious drinks as ours. Our high-quality, healthy and economical drinks, combined with the unparalleled customer service of our staff will give us an advantage over other tea shops in the region.

6.2 Sales Strategy

We will target our customers by following three ways:

• Conducting seminars, webinars, and workshops in different institutions to emphasize the health benefits of bubble tea and other similar drinks.
• Advertising our tea shop in food magazines, newspapers, TV stations, and social media.
• Offering a 20% discount on all drinks for the first three months of our launch.

6.3 Sales Monthly:

6.4 Sales Yearly:

6.5 Sales Forecast

Our forecasted sales pattern is given in the following column chart:

Personnel plan

It is highly advisable to prepare a personnel plan before you think about how to start a milk tea business plan templated bubble tea shop since it is one of the biggest contributing factors of the success of any business. The personnel plan of Sam’s Stop is as follows:

7.1 Company Staff

Sam will act as the CEO of the company and will initially hire following people:

• 1 Manager to manage the overall operations
• 1 Cashier to receive cash from the people
• 2 Accountants to maintain financial records
• 4 Sales Executives responsible for marketing and advertising the tea shop
• 10 Chefs for preparing drinks
• 10 Waiters to serve the customers
• 8 Cleaners to clean dishes and other facilities at the tea shop

Financial Plan

The final thing to do before you think about how to open milk tea room business model is to develop a comprehensive financial plan which will cover the detailed costs of startup.

8.1 Important Assumptions

8.2 Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

Download Bubble Tea Shop Business Plan in pdf

OGScapital also specializes in writing business plans such as a business plan for a sandwich shop , business plan of coffee shop , business plan of a butchery business startup , donut shop business plan , business plan for a grocery store , restaurant business plan templates and etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How to Write Business Plan for Bubble Tea? Example & Guide

Selma Khayal

Bubble tea, also known as boba tea, has captured the hearts of many with its delightful mix of tea, milk, and chewy tapioca pearls. As the demand for this trendy beverage continues to rise, more entrepreneurs are eager to join the market. However, turning your passion for bubble tea into a successful business requires more than just enthusiasm; it requires a well-crafted business plan.

A bubble tea business plan is a crucial document that outlines your business’s goals, strategies, and financial projections. In this guide, we’ll cover the essential components of a bubble tea business plan, explain its importance, and provide a step-by-step approach to creating one.

What is a Bubble Tea Business Plan?

A bubble tea business plan is a formal document that details the objectives, strategies, and operational plans for starting and managing a bubble tea business. It serves as a comprehensive guide, helping entrepreneurs navigate the complexities of launching and growing their business. The plan includes everything from the concept and product offerings to the financial outlook and marketing strategies.

This document is vital not only for securing funding from investors or lenders but also for providing a clear roadmap for the business owner. A well-prepared business plan helps identify potential challenges and opportunities, ensuring a smoother journey toward success.

Why You Need a Business Plan for a Bubble Tea?

Creating a business plan for your bubble tea venture offers numerous advantages:

• Clarifies Vision and Goals: A business plan helps you define your business vision, mission, and long-term objectives, providing a clear direction for your venture.
• Market Understanding: It includes a detailed market analysis, offering insights into your target audience, competitors, and market trends, which are essential for making informed decisions.
• Financial Planning: The plan outlines your startup costs, revenue projections, and expected profitability, helping you manage your finances effectively and plan for future growth.
• Operational Guidance: Covering aspects like location, staffing, inventory management, and menu offerings, the business plan ensures smooth day-to-day operations.
• Funding Acquisition: A well-structured business plan is crucial for attracting investors, securing loans, or gaining financial support from partners.

Sources of Funding for Bubble Tea Business

Funding is a critical component of starting a bubble tea business. Here are some common sources:

• Personal Savings: Using personal savings is a straightforward way to fund your business, allowing you to retain full ownership and control.
• Family and Friends: Loans from family and friends can be an accessible option, especially if they believe in your business concept.
• Bank Loans: Traditional bank loans are a common source of financing. A strong business plan can significantly increase your chances of approval.
• Angel Investors: Angel investors provide capital in exchange for equity in your business. They often bring valuable experience and guidance.
• Venture Capital: Venture capital firms invest in businesses with high growth potential. They typically require equity and a say in business decisions.
• Crowdfunding: Platforms like Kickstarter and Indiegogo allow you to raise funds from a large audience, offering an excellent way to gauge interest in your product.
• Grants and Subsidies: Some governments and organizations provide grants and subsidies for small businesses, especially those focusing on innovation or sustainability.

How to Write a Bubble Tea Business Plan?

A comprehensive bubble tea business plan should include several key sections. Here’s how to create one:

1. Executive Summary

The executive summary provides a concise overview of your business plan. It should include your business name, location, mission statement, and a brief description of your products or services. Highlight your unique selling proposition (USP) and provide a summary of your financial projections and funding needs.

2. Company Description

In this section, provide a detailed description of your business. Explain your business structure (e.g., sole proprietorship, partnership, LLC) and the history behind the venture. Describe your vision, mission, and the unique aspects that set your bubble tea business apart from competitors.

3. Market Analysis

Conduct thorough market research to understand your target market, including demographics, preferences, and spending habits. Analyze your competitors, their strengths and weaknesses, and identify market trends. Use data and statistics to support your analysis and demonstrate market demand.

4. Organization and Management

Outline your business’s organizational structure. List key team members, their roles, and their qualifications. If applicable, include an organizational chart. This section should also detail your staffing plan, including hiring strategies, employee roles, and training programs.

5. Product Line

Describe your bubble tea offerings in detail. Include information about your menu, such as the types of tea, flavors, toppings, and specialty drinks. Discuss your sourcing strategies for ingredients and packaging, ensuring high quality and consistency. Mention any plans for product expansion, seasonal offerings, or new items.

6. Marketing and Sales Strategy

Detail your marketing and sales strategies. This section should cover your pricing strategy, promotional activities, distribution channels, and sales tactics. Discuss your branding, positioning, and how you plan to attract and retain customers. Include both online and offline marketing efforts, such as social media campaigns, website development, and in-store promotions.

7. Funding Request

If you’re seeking funding, clearly state the amount needed and how you plan to use it. Provide a detailed breakdown of startup costs, such as equipment, inventory, leasehold improvements, and marketing expenses. Include a repayment plan if you’re applying for a loan.

8. Financial Projections

Provide detailed financial projections for the next three to five years. Include projected income statements, cash flow statements, and balance sheets. Highlight your expected revenue, expenses, and profitability. Conduct a break-even analysis to show when you anticipate covering your initial costs and achieving profitability.

9. Appendix

Include any additional information that supports your business plan. This may include market research data, product images, resumes of key team members, legal documents, and other relevant materials.

Bubble Tea Business Plan Example

Imagine you’re starting a bubble tea business called “Boba Bliss” in downtown City XYZ. Your mission is to offer delicious and authentic bubble tea experiences with a focus on high-quality ingredients and customizable options.

Business Concept:

Boba Bliss will offer a wide range of bubble tea flavors, including classic milk teas, fruit teas, and specialty drinks. The shop will feature a cozy, modern ambiance, appealing to young adults, students, and professionals.

Startup Costs:

To launch Boba Bliss, you’ll need an estimated $100,000 for equipment, initial inventory, rent, and marketing expenses. You’re seeking a $50,000 loan to cover part of these costs.

Revenue Projections:

In the first year, you project $200,000 in revenue, with a steady increase to $300,000 in the second year and $400,000 in the third year. You expect to break even by the second year as the business gains traction.

Advantage of Starting Bubble Tea Business

Starting a bubble tea business offers several compelling advantages:

• Growing Market: The global demand for bubble tea is rising, creating ample opportunities for new businesses to enter the market.
• High-Profit Margins: Bubble tea typically has low ingredient costs and high markups, resulting in attractive profit margins.
• Versatile Menu: The ability to offer a variety of flavors, toppings, and customizations makes bubble tea appealing to a broad audience, increasing customer retention and loyalty.
• Brand Loyalty: Bubble tea shops often cultivate a dedicated customer base, leading to repeat business and word-of-mouth referrals.
• Cultural Trend: Bubble tea’s cultural origins and unique appeal make it a trendy choice, attracting curious customers and enthusiasts alike.
• Expansion Potential: Successful bubble tea businesses can expand into new locations, explore franchising opportunities, or offer online ordering and delivery.

A well-crafted bubble tea business plan is essential for navigating the competitive and growing market of bubble tea. It provides a clear vision and direction for your business, outlines the steps needed to achieve your goals, and serves as a crucial tool for securing funding. Whether you’re a novice entrepreneur or a seasoned business owner, a detailed business plan will help you turn your bubble tea passion into a profitable venture.

FAQs on Bubble Tea Business Plan

Is boba tea a profitable business?

Yes, boba tea is a profitable business due to its high demand and low cost of ingredients. Many shops enjoy strong profit margins, often ranging from 30% to 60%. The popularity of customizable drinks also attracts repeat customers, boosting profitability.

How much does it cost to open a small bubble tea shop?

The cost to open a small bubble tea shop typically ranges from $75,000 to $150,000. This estimate includes expenses like equipment, initial inventory, leasehold improvements, and permits. Costs can vary based on location, shop size, and customization level.

How much is a bubble tea franchise?

The cost of a bubble tea franchise can range from $100,000 to $400,000. This amount usually covers the franchise fee, initial setup, equipment, and initial inventory. Additional costs may include royalty fees and marketing contributions.

What is the net profit margin for bubble tea?

The net profit margin for bubble tea is generally between 30% and 60%. Factors influencing this margin include operational efficiency, location, and pricing strategy. Shops with well-managed costs and strong sales often achieve higher profit margins.

How much can you make from a bubble tea shop?

A bubble tea shop can generate annual revenue ranging from $200,000 to $500,000 or more. The actual earnings depend on factors like location, menu offerings, and customer volume. Successful shops with high foot traffic and strong marketing can exceed these figures.

How much does a bubble tea shop make a day?

A bubble tea shop can make between $500 and $1,500 per day on average. Daily earnings vary based on location, foot traffic, and marketing efforts. Peak hours and weekends often see higher sales, boosting daily revenue.

Written by Selma Khayal

Experienced Content Writer With 3 Years of Writing Experience

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How to Start a Bubble Tea Shop [Business Plan]

A bubble tea shop, of bubble tea café or bubble tea bar, is a small, informal restaurant where bubble tea and light refreshments such as light snacks, sandwiches, muffins, fruit, or pastries are served to customers. Bubble tea shops sell bubble tea, a Taiwanese tea-based drink with a variety of toppings.

Bubble teas are described as “sweet teas in a thick Styrofoam cup, mixed with non-dairy creamer, ice, and a spoonful of black tapioca pearls. Some of the most recent reports released shows that the market size of the bubble tea industry in the US has grown 2.8 percent per year on average between 2017 and 2022.

Fortune Business Insights says that the global bubble tea market size was valued at USD 2.02 billion in 2019 and is projected to reach USD 3.39 billion by 2027. There are about 3,392 bubble tea shops all across the United States and they are responsible for employing 22,217 people.

Steps on How to Start a Bubble Tea Shop Business

Conduct market research.

Conducting market research before starting any business is key to the success of the business hence you must not open a bubble tea shop without conducting market research. Market research provides critical information about your market and your business landscape. It can tell you how your business is perceived by the customers and clients you want to reach.

It can help you determine who and where your customers are, and which customers are most likely to do business with you. In essence, thorough market research will give you the ability to understand how your target customers think and help you adapt to their needs.

a. Who is the Target Market for Bubble Tea Shop Business?

• Sportsmen and women
• Corporate executives
• Entrepreneurs
• Business people
• Celebrities
• Military men and women
• Every adult in the neighborhood where your bubble tea shop will be located.

b. Is Bubble Tea Shop a Profitable Business?

Yes, the bubble tea shop business is profitable. The industry is valued at nearly $2.5 billion around the world, and it is expected to continue experiencing significant growth throughout the next decade. So, if you are looking to capitalize on a growing global trend, bubble tea may be the perfect business opportunity for you.

c. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to bubble tea shops. Here are some of them;

• Brick and mortar bubble tea shop (sit-down bubble tea shop)
• Drive through bubble tea shop
• Kiosk bubble tea shop
• The Grab-and-Go bubble tea café
• Upscale bubble tea shop
• Mobile bubble tea shop (bubble tea carts or bubble tea trucks)

d. Who are the Major Competitors?

• Cowcow’s Tea
• Chun Yang Tea
• Teapioca Lounge
• Kung Fu Tea
• Happy Lemon
• RedStraw Teabar
• Brew Tea Bar
• Buddy’s Lounge
• GuilTea Cravings
• Pearl’s Finest Teas
• Vivi Bubble Tea
• Gathers Tea Bar
• Spot of Tea.

e. Are There County or State Regulations or Zoning Laws for Bubble Tea Shop Business?

Yes, there are county and state regulations and zoning laws for bubble tea shops in the United States. Please note that the Food and Drug Administration (FDA) sets the federal Food Code. However, the FDA doesn’t oversee individual bubble tea shops. Instead, the various states use the Food Code as the basis for their own food codes. They may adopt its rules, interpret them differently or set their own rules.

Please note that in the United States, you are required to follow your own state’s food service code. Visit the FDA website for a list of food service codes by state. Use this to find the state authority handling restaurants and bars and view the laws that apply in your state.

f. Is There a Franchise for Bubble Tea Shop Business?

Yes, there are franchise opportunities for a bubble tea shop, and here are some of them;

• 7 Leaves Cafe
• Bee & Tea
• Bubbleology
• Bambu Desserts & Drinks

g. What Do You Need to Start a Bubble Tea Shop Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• A Good Shop facility
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Startup Capital

Memorable Bubble Tea Shop Business Names

• Therasa Ferguson© Bubble Tea Shop, Inc.
• Out of Taiwan® Bubble Tea Café, LLC
• Cho Lee© Bubble Tea Bar, Inc.
• Boba Genius® Bubble Tea Café, Inc.
• Tim Ming™ Bubble Tea Shop, Inc.
• The Horizon™ Bubble Tea Café, LLC.
• Brown Sugar© Bubble Tea Shop, LLC
• Sweet Life® Bubble Tea Café, Inc.
• Lu Wang© Bubble Tea Shop, Inc.
• Red Dragon© Bubble Tea Café, Inc.
• Chang Li and Sons® Bubble Tea Bar, LLC
• Tea Lovers® Bubble Tea Bar, LLC
• Monica Lewis™ Bubble Tea Café, LLC
• Green Cups© Bubble Tea Shop, Inc.
• Moon Light® Bubble Tea Café, Inc.
• Santos Marcos™ Bubble Tea Café, Inc.
• Golden Cups™ Bubble Tea Bar, Inc.
• Homeland© Bubble Tea Café, Inc.
• Full House® Bubble Tea Bar, LLC
• Tina Tea™ Bubble Tea Shop, Inc.

Register Your Business

A. what type of business structure is best for bubble tea shop.

When it comes to starting a bubble tea business, you have several options when it comes to the business structure, but the one most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits.

Please note that an LLC will need an EIN if it has any employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Bubble Tea Shop Business?

• General Business License
• Health and Safety Permit
• Food and Drinks Handlers’ License
• Zonal Permits
• Signage Permit
• Operational State Facility Inspections
• A music license if you want to play live, recorded, or streaming music in your bar or restaurant
• A dumpster placement permit that specifies where you can put your trash dumpster outside your bar or restaurant
• A valet parking permit if you plan to offer valet parking for customers
• Sidewalk permits if you plan to offer outside seating

d. What Type of Certification is Needed to Open a Bubble Tea Shop Business?

You don’t need any certifications to open a bubble tea business.

e. What Documents are Needed to Open a Bubble Tea Shop Business?

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval
• Certificate of Incorporation
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document
• Contract Document
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering opening a bubble tea business, usually you may not have any need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a bubble tea shop business.

The cost required to open a bubble tea shop business may vary significantly. A sit-down bubble tea shop typically costs between $200,000 and $375,000 to set up. A large drive-through shop can cost between $80,000 and $200,000. A small kiosk bubble tea shop may cost between $25,000 and $75,000. A franchised sit-down bubble tea shop can cost up to $673,700.

b. What are the Costs Involved in Starting a Bubble Tea Shop

• The total fee for registering the business in the United States of America – is $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services totaling – $1,200.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $80.
• The cost for hiring a business consultant (writing of business plans inclusive) – $2,500.
• Insurance coverage at a total premium – $2,400.
• The cost of accounting software, CRM software, and payroll software – $1,500
• The cost for payment of rent for 12 months at $1.76 per square foot in the total amount of – $35,600.
• The cost for shop/facility remodeling – $25,000.
• Other start-up expenses including stationery – $500
• Phone and utility deposits will cost – ($2,500)
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $30,000
• The cost for start-up inventory – $16,027
• Storage hardware (bins, utensil rack, shelves, glasses case) – $3,720
• The cost for counter area equipment (countertop, sink, ice machine, etc.) – $6,000
• The cost for serving area equipment (glasses, flatware) – $3,000
• The cost for store equipment (cash register, security, ventilation, signage) – $3,150
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $8,000.
• The cost of launching an official website – $600
• The cost for our grand opening party – $3,000
• Miscellaneous – $2,500

c. What Factors Determine the Cost of Opening a Bubble Tea Shop Business?

• The size of the bubble tea shop
• The choice of location
• The required licenses and permits
• The type of facility
• The type of related products retailed in the shop
• The cost of hiring and paying a business consultant and attorney
• The cost for branding, promotion, and marketing of the bubble tea shop business
• The cost for furnishing and equipping the bubble tea shop business – facility
• The cost of insurance policy covers
• The cost for registering the business
• Source of your supplies and ongoing expenses
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms, shoes, and caps for your employees
• The cost of opening the bubble tea shop business

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your bubble tea business, but if you have the required finance, it will pay you to build your facility. The truth is that building or reconstructing a facility will help you come up with a facility that will perfectly fit into your overall business goals and vision.

e. What are the Ongoing Expenses of a Bubble Tea Shop Business?

• Supplies (inventory expenses)
• Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
• Salaries of employees

f. What is the Average Salary of your Staff?

• Shop Manager (Owner) – $45,000 Per Year
• Accountant – $30,630,000 Per Year
• Bubble Tea Makers and Servers – $27,100 Per Year
• Cleaners – $25,000 Per Year
• Security Guard -$24,000 Per Year

g. How Do You Get Funding to Start a Bubble Tea Shop Business

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Our bubble tea shop is a neighborhood bubble tea business that will be located in a fast-growing community in Edison, New Jersey. We have been able to secure a two-year lease agreement for a vacant shop within the city’s largest shopping mall.

We are fortunate to secure a facility with an option of renewal for 5 years at a rate that is favorable to us. Our bubble tea shop business is designed to meet both the health and safety standards as recommended by the local authority. Our customers are going to be treated with good music at all times.

b. Products and Service

• Bubble tea.
• Drinks and water.

c. Mission Statement

Our mission is to build a bubble tea bar business that will meet the needs of our customers in regions/cities where we have our outlets and to sell franchises all across the United States of America and Canada.

Vision Statement

Our vision is to grow our business all over the world and be the brand for quality bubble tea, a great crew, cool culture, and active community involvement. We want to be known as the bubble tea brand with the triple threat- nutritious, aesthetically pleasing, and delicious.

d. Goals and Objectives

The goals and objectives of a bubble tea business are to provide a retail outlet where patrons can go to buy and drink bubble tea.

e. Organizational Structure

• Shop Manager (Owner)
• Bubble Tea Maker and Server
• Security Guard

Marketing Plan

A. swot analysis.

• Ideal location for a bubble tea shop
• Highly experienced and qualified employees and management
• Access to finance from business partners
• Access to ingredients and supplies.
• A reliable, clean, healthy, and efficient method of preparing bubble tea.
• Financial constraints may restrict the publicity and branding of the business
• A new business that will be competing with well-established bubble tea shops and bubble tea franchises in the city.
• Inability to retain our highly experienced and qualified employees longer than we want during the teething stage of the business.

Opportunities:

• A rise in the number of bubble tea lovers within our market space (The surging popularity of bubble tea is expected to benefit the industry and attract new operators)
• Online market, new services, new technology, and of course the opening of new markets.
• The arrival of a new bubble tea shop within our market space
• Steady wage expenses and increasing prices of gas amid the low demand during the pandemic will reduce industry profitability.
• Economic uncertainty
• Liability problems
• The U.S. Food and Drug Administration (FDA) could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses like ours.

b. How Do Bubble Tea Shops Make Money?

Bubble tea shops make money by selling the following products;

c. Payment Options

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Sales & Advertising Strategies

• Introduce your bubble tea shop business by sending introductory letters alongside your brochure to corporate organizations, households, sports organizations, gyms, schools, socialites, celebrities, and other key stakeholders throughout the city where your bubble tea shop business is located.
• Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, LinkedIn to get your message across
• Create a basic website for your business to give your business an online presence
• Directly market your products.
• Join local bubble tea shop associations for industry trends and tips
• Provide discount days for your customers
• Advertise our business in community-based newspapers, local TV and radio stations
• List your business on yellow pages ads (local directories)
• Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

A. how much should you charge for your product/service.

On average, a store charges $3.00-$3.50 for a serving of bubble tea (16oz or 20oz serving).

b. How Much Profit Do Bubble Tea Shop Owners Make a Year?

It depends, an online report shows that on average, within the industry, a small to medium-sized bubble tea shop can earn anywhere from $60,000 to $160,000 in personal income for the shop owner.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the bubble tea shop
• The types of related products retailed in the shop
• The location the bubble tea shop is covering
• The management style of the bubble tea shop
• The business approach of the bubble tea shop
• The advertising and marketing strategies adopted by the bubble tea shop.
• The number of years the bubble tea shop business is in business

d. What is the Profit Margin of a Bubble Tea Shop?

The profit margin of a bubble tea shop is not fixed. However, many stores make $3 or more per serving. And materials can cost $0.75 or less. If you sell 500 products per day, you could bring in more than $30,000 per month before factoring in other expenses.

e. What is the Sales Forecast?

Below is the sales forecast for a bubble tea shop. It is based on the location of the business and other factors as it relates to such startups in the United States;

• First Fiscal Year: $240,000
• Second Fiscal Year:  $400,000
• Third Fiscal Year: $600,000

Set Up your Shop 

A. how do you choose a perfect location for bubble tea shop.

• The demography of the location especially as it relates to people that drink bubble tea regularly
• The demand for the bubble tea and related products offered by bubble tea shops in the location
• The purchasing power of businesses and the residents of the location
• Accessibility of the location
• The number of bubble tea shops, and restaurants that serve bubble tea in the location in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What State and City are Best to Open a Bubble Tea Shop?

• Edison, New Jersey
• Washington, D.C.
• Chicago, Illinois
• Philadelphia, Pennsylvania
• San Gabriel, California
• Honolulu, Hawaii
• New York City, New York
• Austin, Texas
• Las Vegas, Nevada
• Denver, Colorado.

c. What Equipment is Needed to Operate a Bubble tea shop?

• Bubble Tea Sealer Machine
• Shaker Machines
• Fructose Dispensers
• Blender and Extractor
• Automatic Tea Brewers
• Automatic Tapioca Pearl Maker
• Automatic Tapioca Pearl Cookers
• Boba Tea Shaker Cups
• Insulated Tea Dispensers
• Kitchen Equipment Supplies List
• Electric or Gas Stove
• Syrup Pump.

Hire Employees

When it comes to hiring employees for a standard bubble tea shop, you should make plans to hire a competent shop manager (you can occupy this position), account clerk, bubble tea maker and servers, cleaners, and security guard.

Launch the Business Proper

In recent times, no bubble tea shop opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party.

The bottom line is that with a proper launching of the bubble tea shop, you will be able to officially inform people in your city that your bubble tea shop is open for business.

a. What Makes a Bubble Tea Shop Business Successful?

• Choose a good location and shop facility to launch the business
• Make sure your shop is stocked with different flavors of bubble tea (give your customers options)
• Throw an open house party before officially opening the bubble tea shop business
• Be deliberate with your marketing sales approach
• Encourage the use of word of mouth to promote your bubble tea shop business
• Leverage on all available online and offline platforms to promote your bubble tea business

b. What Happens During a Typical Day at a Bubble Tea Shop?

• The shop is open for the day’s work
• The serving areas, chairs, and tables are properly arranged
• Walk-in customers are attended to
• Deliveries of orders are made
• Stocks are taken and reports are written and submitted to superior officers
• The business is closed for the day.

c. What Skills and Experience Do You Need to Build a Bubble Tea Shop Business?

• Excellent customer services skills
• Interpersonal skill
• Accounting and bookkeeping skills
• Business management skills
• Bargaining skill
• Work experience in a restaurant or bar environment
• Experience in managing people
• Experience in business administration
• Experience in handling different types of bubble tea-making equipment.

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How To Start Bubble Tea Shop Business [PLAN]

• by Olaoluwa
• September 18, 2023 August 28, 2024

BUBBLE TEA SHOP BUSINESS STARTUP GUIDE

This article focuses on bubble tea cafes, providing critical knowledge on how to write a sample plan. With investment opportunities increasing daily, little or no knowledge on writing a good business plan is possessed by entrepreneurs.

It is strongly believed that by following the procedure laid out here, the entrepreneur will have sufficient guidance in writing their unique business plan.

Planning Guide

The planning phase of any business is critical to its proper launch and growth. You’re unlikely to achieve meaningful results without the right actions in place.

More often than not, people face many difficulties writing their plans. This is due to their lack of knowledge of the essential elements.

This boba shop BUSINESS STARTUP GUIDE gives you the needed guidance required. You only need to follow the format provided to overcome common difficulties you’ve faced in the past.

The process of writing a good plan doesn’t have to be complicated, as you’ll find out here.

The Essential Parts of a Plan

The essential parts of any plan are considered the building blocks with which the desired structure is built.

These touch on the most critical aspects of the plan and allow for a better breakdown of essential areas. These elements include the executive summary, as well as the business description.

Other equally essential sections include the products and services, market analysis, strategy & implementation, organization & management team, and the financial plan & projections.

With these sections stated, you’ll need to know what information to include for each of them.

You don’t have to worry, as we’ve discussed below.

Here is how to start a bubble tea shop.

Executive Summary

Products and services, vision statement, mission statement, market analysis/trends, competitive advantage, target market, sales and marketing strategy.

• Sales Projection

Publicity and Advert Strategy

Payment channels.

Set to storm the market beverage and tea markets with the highest quality products, Uncle B’s Bubble Tea Shop will be making available different flavors, each uniquely prepared to satisfy our highly esteemed clients.

With New Orleans as our location, we intend to spread our services to cover the entire state with our premium services in no distant future.

We will be committed to customer satisfaction with a dedicated and well-motivated workforce.

Business Description

Vivid descriptions of who you are, how you operate, and your goals need to be provided here. How do you plan on making a profit? Provide information on the legal structure adopted for your boba shop. A summary of your short and long-term goals will also be necessary.

Give a brief history of your operations. Also, your audience will need to know the nature of the business and the needs and demands it intends to fill. A summary of business growth with financial or market highlights will also be necessary. Give an overview of your products and services and your customers and suppliers.

We at Uncle B’s are driven by a solid vision to be among the top 5 bubble tea destinations in New Orleans within our first three years of commencing business.

Services rendered will be only the best, and we will pamper our clients to make them always return for more of our premium services.

Our mission at Uncle B’s is to provide cost-effective services. We will strike a balance between profits and the best service to our clients.

Hence, while increasing our profit margin, we will also ensure that our products are unique and most preferred among clients.

Uncle B’s will be made available only the very best of products and services; hence, apart from making bubble tea available to our highly esteemed clients, we will be adding other bubble tea-related products to our list of products.

These include syrups, juice and jelly balls, blended teas, smoothie, and slush.

Services include training interested persons in the art of making our products and the sale of bubble tea equipment to our growing clientele.

Organization & Management Team

Your organizational structure is key to how effective your boba shop is run. You’ll need to provide an organizational chart that describes departments and critical employees here.

Also, you must provide information about the owner(s) with details such as names, percentage ownership, and extent of involvement.

Your management team profile will have to be included with names, positions, primary responsibilities, and prior experience.

After much research, we have discovered that the more diverse the flavor variants, the more likely there will be more clients patronizing such services.

Also, there has been a shift in preference for carbonated drinks, with more people becoming health conscious.

It is little wonder that carbonated drink companies have begun shifting ground into non-carbonated drink variants to cater to the health-conscious customer’s needs.

An advantage we have over our competitors is the heavy investment we will be making in researching more bubble tea flavors that will be acceptable to the consuming market.

A product research development will lead this.

Also, we will be motivating our workforce to encourage them to put in their best. Part of the ways we will make this happen is through attractive remuneration packages to spur them.

Our activities will be coordinated by an effective marketing department led by an experienced marketing strategist.

Our target market will be open to all. Still, we will be most interested in society’s most active segment, which includes the army, tourists, the corporate world, students (campuses), chief executives, and health care personnel, among other features of the most active population.

Also, we will be located within the busiest business districts, especially places with high foot traffic.

Our marketing department will be headed by an experienced marketing strategist with years of experience in marketing. Our products will also be promoted through the use of carts, making these products available, especially in busy locations.

The sales and marketing strategies need to be highlighted here with details on costs, pricing, promotions, and distribution.

Explain how you plan on promoting your business to the market. How will your business function? Your labor sources and the number of employees need to be provided.

Financial Plan & Projections

Under the financial plan and projection section, an analysis of financial statements will have to be made with the help of a professional. Here, historical financial data, practical prospective financial information, and data analysis will need to be provided.

With data from research conducted, we will be benefitting from robust growth within this sector; profits accruable to the business will more than double with each financial year.

This is presented in the chart below. However, the predictions made discounts natural disasters and economic recession.

• First Year $220,000
• Second Year $509,000
• Third Year $1,100,000

The publicity and advert strategies to be used are broad-based. They include the use of the internet, involving creating a business website displaying the products and services rendered. Also, we will place adverts on local radio and TV stations to reach the widest audience possible about our services.

We will be printing flyers and banners displaying our services, and also, we will mount billboards in strategic locations showing our services.

The payment channel to be deployed by Uncle B’s includes a wide range of payment solutions enabling clients to pay without going through a lot of stress.

Among the various payment, channels are POS machines, acceptance of credit cards, mobile banking, cash payments, and receipt of cheques, among other payment channels.

This sample bubble tea shop business plan provides a template to follow. However, the information supplied here is only imaginary and represents no genuine business concern.

The entrepreneur is expected to brainstorm what applies to his own business to produce a unique bubble tea shop business plan.

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How to Write a Business Plan for Your Bubble Tea Shop

As with any other business endeavor, starting a bubble tea shop is not easy. With so many floating factors, aspiring shop owners can become lost before the process even begins. Writing a business plan can seem time-consuming and unnecessary, but the results may help paint a better picture of your store’s potential while dodging possible risks and pitfalls. Having a business plan can ensure a better understanding of your goals from prospective banks, sponsors, manufacturers and the marketplace and also serve as a strategic roadmap for your business.

Things to Keep in Mind Before Starting

Now that you understand the importance of a business plan , you should do your research on bubble tea and look over other business plan templates to jumpstart your own ideas. A good place to start is here . Another great resource is Small Business Administration , which provides counseling on creating a successful business plan. Make sure you set a casual but professional tone in your writing, so readers easily understand your message. Once you have a general grasp on what your business plan is, you can follow these next steps!

Executive Summary

First impressions matter, especially when it involves your business plan. This section should summarize your entire idea in an exciting way that makes the reader want to learn more. A strong executive summary includes a clear mission statement, your store concept and planned execution, and an overview of potential expenses and returns. Even though this is the first page to your business plan, it is best to save this for last after you have a better understanding of your brand.

Company Overview

This is the “who, what, when, where, why” of your business plan. The company overview presents general information such as location, business times and concepts. It also explains your tea shop brand and its unique appeal, store theme, service style, and customer experience.

• Sample Menu - What are you selling and how much? Outline potential costs for menu engineering and designs, and how you’ll test your menu to improve profits.
• Management Team - Include job descriptions and requirements for each employee position (CEO, bobarista manager, financial advisor, etc). If you already hired an experienced team, detail their qualifications and show off their credentials.

Industry Analysis

This is where your research comes in handy. The industry analysis explains the current industry landscape, overall trends and general market for bubble tea, while tying it back to the market interests near your shop’s location. For the latest tea industry trends and insight, refer to World Tea News .

• Target Market - Find your store’s niche. Is bubble tea wildly popular among a certain group? Be sure to identify your customer demographics, characteristics and behaviors in this section. A good place to start researching your target market is here .
• Location Analysis - Explain your choice of location, and discuss infrastructure projects, nearby businesses and residential spots, and the average traffic around your store’s area. Prospective investors want to know if the neighborhood matches your customer profile.
• Competitive Analysis - Are there any bubble tea competitors such as cafes or coffee shops that would affect your business throughout the day? Evaluate whether nearby businesses have similarities so you can adjust accordingly.

Marketing Plan

Before your bubble tea shop is set up, you should have a general idea for marketing it. Explain how you’re going to reach customers efficiently and at little to no additional cost. This section communicates your outreach strategy.

• Branding & Design - After pinpointing your store’s branding concept, you can use it as a foundation for your shop’s aesthetics. For a bubble tea business, you need to identify your service type (take-out, dine-in, hybrid, food truck, etc.) and know what motivates your brand. You can use a strong concept to explain the reasoning behind details such as floor plan and operation, employee uniforms, lighting, and even packaging disposables like cups, lids , and straw styles .
• Customer Database - It’s important to keep track of your customers by understanding their behavior and visiting frequency. This data is valuable because you can use it to improve your store’s customer service and marketing plans. Using CRM tools is a method you can use to manage your customer data, so you can thoughtfully engage your niche while retaining brand loyalty.
• Loyalty Program - Shops offering “Buy X Amount, Get X Amount Free” programs give customers a reason to come back. According the payments platform LevelUp, patrons spend an average of 39% more when they’re close to getting a reward. Will your shop have an incentive system in place?
• Public Relations - This is a way to gain much-needed exposure to the right target. For bubble tea shops, explore marketing your brand through specialty food publications, press releases, newspapers, or even bloggers.
• Advertising & Social Media - Create a Twitter Page, Facebook, Instagram, and even a Yelp business page and include them in this section. Social media is so widely used as free advertisement that you would be doing your store a disservice if you skipped this.
• Community & Charity Involvement - This is optional, but partnering up with local organizations can not only create a better image for your brand, it yields certain tax benefits as well.

Operations Plan

Before your shop is up and running, you should have a detailed outline of your business’ day-to-day procedures from opening until closing time. Your operations plan should include jam-packed information about data upkeep such as inventory, filing, programs used, schedule and payroll management, and more.

• Staff Procedures - Explain bobarista and staff training, the recruiting process, and customer service policies. Is there an staff hierarchy to keep your business in balance? Provide a chart if this is the case. It is also necessary to discuss your rules for enforcement in order to maintain consistency.
• Suppliers - Discuss your store vendors because they will play a huge role in providing ingredients for your bubble tea business. Evaluate your supplier’s reputation and keep in mind their cost, ease of delivery, and overall safety and quality of their products.
• Customer Service - Explain your policies regarding customer service, and the steps you would take to maintain it. If a customer files a complaint, is there a certain protocol to follow? Include your key principles for retaining customer satisfaction while providing quality service.  
• POS System & Technology - If you choose to use a POS (point of sale) system to better streamline customer payments and finances, explain this decision. Having the right POS system and technology can show those reading your plan that your shop is professional, organized and up-to-date.

Financial Analysis & Growth Plan

Investors want to know where their money is going and if your business is moving forward, especially during the first year of your business. Expect to provide years of financial information (cash flow, balance sheets) to back-up your statements.

• Investment Plan - How much do you want to receive initially to get your shop up-and-running? You should spend investments on kitchen equipment, general supplies, furniture, legal fees and permits, marketing and payroll, so be sure to include these costs.
• Projected P&L Statement - Otherwise known as your projected income, this is an assessment of your store’s potential growth. It’s difficult to predict outcomes since your business hasn’t even opened yet, but use your research to make logical and educated guesses. Explain how your would profit through potential costs, your target market, and the neighborhood’s overall market.
• Break-Even Analysis - Your investors will also be looking at how long it takes (after operational costs are in place) until your business breaks even. These results are going to vary, so try to be accurate as possible.
• Expected Cash Flow - This section is dependent on inventory/payroll schedules and your staff size. Your shop may perform better during certain seasons when customers crave refreshing beverages, and you should explain why. Show investors that even when business is slow, your shop can still stay afloat without expecting additional help.

How to Make Your Business Plan Stand Out

There are basics such as proofreading, editing, and making sure your writing is easily readable. However, once you truly understand and know the brand you’re selling, that’s when your business plan gets noticed. Emphasize the unique aspects of your store. Does it fulfill a need in that community or possess something your competitors lack? Since you’re starting a bubble tea shop, avoid trying to sell everything about your brand, and focus on its specialty: bubble tea.

Prepare for your Bank Interview

Now that your business plan is ready, you can go into a bank interview prepared. Dress appropriately, arrive on-time, and be respectful and professional. Next thing you know, you’ll be well on your way to getting funding for your shop.

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How To Start A Tea Stall? Tea Shop Business Plan.

Table of Contents:

1. Cost Of Opening A Tea Shop In India

2. chai business in india, 3. tea shop business plan, 4. tea business profit margin, faqs on tea shop business plan.

Tea is the most preferred business of all time, in every part of India. The sellers sell different types of tea prepared by automatic machines or in the traditional way, i.e. on the stove. Planning to open your own tea stall business ? In future this article will help you in finding a detailed guide towards how to start a tea stall with a small amount of investment in a country like India. It contains a business plan with cost and profit margin. Starting a small tea stall business is very profitable and is a self-rewarding business.

Depending upon the investing capacity of the individual, the store can be set up in any size, at any scale. Also, the individuals can look out for famous tea outlets giving out their franchises. In a country like India, every time is tea time! Especially the mornings of the people in India are incomplete without tea. People, without a doubt, prefer tea over coffee. For every thirty cups of tea, one cup of coffee is preferred. In an Indian adult's daily routine, an average of two cups of tea is preferred every day. Sometimes it goes beyond 4-5 cups a day.

After China, India is the largest tea producer in the world and the highest tea consuming country on a global level. Tea is one of the most popular beverages consumed by the general public daily due to its added health benefits and taste. A tea stall , to begin with, is a perfect way to kick start a small business. Not only will it earn profits in metro cities, but also in small towns.

For women looking out for opportunities to become financially independent, tea shop business is a perfect option. Although to earn huge profits, the individual will have to put in a lot of hard work, long working hours and build customer relationships through customer interaction.

Varieties of tea the sellers can offer to the customers:

• Regular Tea

1. Setting up of tea stall business plan

Depending upon the individual's investment capacity, a proper business model must be created. Depending upon the model, a small tea stall or a tea bar can be set up. Small tea stall s will sell the tea sling with other tea time snacks to the customers at a lower price. These stalls usually do not come with a seating arrangement. A cup of tea usually costs around Rs 5-10. Tea is offered to the customers in paper cups or kulhads. The stalls can sell other items such as bread toast, cigarettes, tobacco, noodles, omelettes, along with tea. This is the lowest cost model and can be set up with a minimal investment of Rs.50,000.

Whereas, tea bars are operated in retail locations with a proper seating arrangement and a pleasant ambience. The tea there is sold at a premium price. They serve different varieties of tea. Tea bars require huge capital investment.

2. Franchise /Ownership

In the recent past, the demand for tea bars has increased. A lot of companies are ready to offer franchises to individuals looking to start something new. To start a new business with an already established brand is a better option. With a well-established brand, customers start ringing in from the very first day. However, if the individual has prior experience in the line of business, they can also opt for starting their own company. A franchise is considered to be a safe option, but starting one's own venture can be more profitable.

3. Profit earned by tea stalls

Before starting the tea business , gross profit earned by selling one cup of tea must be calculated. A tea stall and a tea bar would definitely fetch different profit margins. A high-cost margin cannot be expected from a low-cost model. In a low-cost model, i.e., a roadside tea stall a 100% gross margin can be expected from one cup of tea sold as the overhead cost is estimated to be very low. A good amount of profit can be earned. The footfall of the general public is good.

4. Location

This is the most crucial factor while determining the profitability of the tea stall . Individuals consume tea in India from morning to evening. To start a tea stall places like commercial locations, offices, shopping centres, markets and colleges are the best option. They help in ensuring easy accessibility—a place where a good number of pedestrians visit is also a good option. Tea is a perishable item. People prefer having it when it is warm and on the go. So one cannot usually operate it at a place far removed from the hustle bustle of the general public. Thus location has to be chosen wisely where there is a gathering of a huge crowd on a daily basis.

5. Stall business registration and license

All businesses have to be registered first before they are started. The tea stalls are usually run on proprietorship models. To run based on a proprietorship model, an individual's PAN card is sufficient. Also, a trade license from the local municipal authority is required to be sanctioned. For a tea bar, FSSAI registration and also fire license is required. The shop owner will have to come up with a shop name and get the GST number.

Also Read: Tea Brands in India

6. Establishment of the store

A small tea shop would require a variety of utensils and ingredients. Minimal utensils such as cooking pan, spoon, sugar, milk, gas, glasses and chai leaves. The stall can also be set upon a van so that changing location, if need be, can also be an option.

7. Go online

There are a lot of websites on the internet promoting the tea business online. A quality website and web hosting can be set up with a nominal investment, and the tea sale can shoot up. The shop's establishment will help build the brand reputation among the existing and potential upcoming customers. If proper use of social media websites is done to spread the word about the tea stall, it will help gather a bigger audience.

We hope our in-depth guide on how to start a tea stall turned out to be helpful for you. Starting a tea stall business in India is worth a shot as drinking tea is never going out of fashion in this country. But it needs a lot of planning to make the Chai business a huge success. If one chooses to start their own store rather than going to take a franchise, it will open future options for further expansion.

The Chai business has huge potential and also with changing times the demand for good tea cafes are increasing. It is pocket-friendly for the customers and is the best option for a small meet up with friends as, in India, a lot more can happen over a cup of tea than any other beverage!

1) How To Start A Business From Scratch? 2) How To Start Your Own Franchise? 3) How To Start A Stationery Business? 4) How to Start Export Business in India? 5) How to Start a YouTube Channel for Your Business? 6) Best Green Tea Brands in India

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Q. How much does it cost to start a tea stall?

Ans- The lowest cost model and can be set up with a minimal investment of Rs. 50,000 for Tea Shop Business Plan or Chai Business in India. Tea is offered to the customers in paper cups or kulhads. The stalls can sell other items such as bread toast, cigarettes, tobacco, noodles, omelettes, along with tea.

Q. Are tea stalls profitable?

Ans- The Tea Business Profit Margin many a time varies on a location basis. After calculating extra costs to this, a cup of tea would cost you around 3.5-5 Rupees. If you own a stall and sell a cup for 10-20 Rupees, you have a profit margin of about Rs. 15. For a Chai Business, where you can set higher prices, your profits could be up to 55-60 Rs per cup.

Q. How do I start a tea selling business?

Ans- Answering the peak pointers on how to start a tea business in India, follow these specific methods to success:

• Curate a proper business plan.
• Find target customers.
• Conduct market research.
• Register your business officially with the authorities.
• Legalise your Tea Business

Q. How do I open a tea cafe?

Ans- To make a Tea Shop Business Plan or open a Chai Business in India you must follow the steps below:

• Comply with local, country and state legal regulations
• Get all necessary licenses sorted first
• Research on your local competitors
• Invest in attractive interiors and decoration
• Pick a prime location to set your Chai Business
• Use what you learn from the competitors to target your consumer base

Q. How much does a Chaiwala earn?

Ans- In the competitive Chai Business, the Tea Business Profit Margin averaging on metropolitan cities based on selling 900 cups a day which is priced at 5 to 7 Rupees can make around Rs. 5300 daily approx. Tea Shops on Highway price their tea to Rs. 100 and an average selling on 400 cups per day makes the daily income up to Rs. 4000.

Q. What equipment is needed for a tea shop?

Ans- The Cost Of Opening A Tea Shop In India mainly depends on the equipments needed for a Chai Business. Some of the main ones will include-

• Plates And CupsEating Utensils
• Sugar And Cream Dispensers
• Tea Baskets To Hold The Tea While Steeping
• Honey Dispensers
• Table Linens

Q. How do I register for a tea shop?

Ans- Business License or Food License for Chai Business is needed as per the Tea Control Order, 2005. To get your Tea Shop Business Plan registered, the manufacturer should submit Form A to the concerned Licensing Authority. The license becomes valid for three years after being granted, after which it could be renewed for an additional 3 years.

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After change of flight plans, couple gets bubble tea shop off the ground

By Lucy Klebeck

A near-death experience can change your life. Sometimes it means making new commitments or new goals. Sometimes it means making tea.

For Allen and Rosseana Kang, owners of the newly opened Taichi Bubble Tea in Kendall Yards, it meant all three.

The Kangs met while attending college at Embry-Riddle Aeronautical University. Rosseana studied aviation supply chain management and later pursued a master's in business administration. Allen studied aeronautics and obtained his pilot's license.

After graduating, the pair bought a small single-engine plane and moved to Seattle. One night while flying from Tacoma to Everett, their plane's engine failed, forcing the couple to make an emergency landing on a street in Bothell.

Despite clipping a power line and crash-landing on the roadway, the couple walked away with only minor injuries. Nevertheless, they decided to take a break from flying — and to get married. That, and a change in job locations for Rosseana, brought the couple in 2022 to Spokane, where Allen's family lives.

Allen's mother, Susan Zheng, owner of Canaan Buffet in North Spokane, is a restaurant industry veteran of over 20 years, and suggested the couple open a bubble tea — also known as boba tea — shop. Owning a business was something the Kangs had always wanted to do, so when the opportunity presented itself, their role as business owners took flight.

"I'm supposed to be a pilot, but I'm making tea!" Allen says.

Taichi's drink menu features fruit teas, milk teas ($5.50/small, $6.50/large), and smoothies ($6.75) in a wide selection of flavors: jasmine, honeydew, chocolate, kumquat, taro, strawberry, and pineapple, to name a few. Customers can also choose toppings such as tapioca pearls, jelly, popping boba and cheesy milk foam.

Taichi's unique options include the milk crush ($6.75), a combination of frozen fruit and milk that creates a creamy fruit drink, and its zang zang ($5.50/small, $6.50/large), a flavored paste on the inside of a cup filled with milk. Flavors include sweet potato, taro, matcha, chocolate and Rosseana's favorite, brown sugar.

"The complaints about a lot of boba places are that one day you might come in and the flavor might be bland, the next time it might be too sweet...[Taichi] is big on getting it right every time," Allen says.

The Kangs' Taichi uses a new express service in the franchise. This means their menu is limited — just drinks, rice boxes and ramen — and guests usually order to-go. But authenticity, consistency and quality are high priorities for the Kangs.

Taichi's ramen ($16) broth is laboriously made from scratch and takes two days to prepare, including eight hours of consistent stirring. Customers can choose from tonkotsu, miso, tomato or shoyu broth and then pick their vegetables and protein, from pork (+$1), shrimp (+$2) or beef (+$2). For rice boxes, choices are unagi ($17), beef ($16), pork ($16) or chicken ($15).

Rosseana notes that she's always happy to offer samples to people who aren't sure what to order.

"They'll try it and they're like 'Oh wow, this reminds me of home,' — typically they're foreign or Korean or Japanese, and they're like 'Wow, this is really good,'" she says.

T he Inlander's new neighbor, Taichi Bubble Tea took over the former location of The Tea, also a bubble tea shop, which closed late last year.

Some boba lovers may recognize the Taichi brand, as it's a franchise that initially launched in 2015 in New York. The Kang's location is the first in the Pacific Northwest, and Allen joins his brother and father as Taichi franchise owners.

Most Taichi locations are full-service, unlike the Kang's ultra-compact space. Allen describes the business model as similar to Panera, where guests order and pay first, then sit down and get their meal before busing their own tables. For the coming summer months, the couple plans to add more outdoor seating to complement the few bar-style seats they have inside.

Due to limited space not only for seating but working, the couple had to figure out how to streamline their production and most effectively fit their equipment and supplies.

"We've designed it in a way where, in the daytime, we shouldn't need to reach to the top or go to the storage," Allen says. "We try to make it as efficient as possible."

Within the year, the Kangs hope to open another area location in the Spokane-Coeur d'Alene area, this time in a larger space that offers dine-in service.

Many other full-service Taichi locations around the U.S. have board games for people to play in an effort to "create a comfortable place for the community where people can work and hang out," says Allen, pointing to Taichi's mission and the atmosphere the Kangs hope to cultivate for their business.

"We've put our heart into it," Rosseana says.

And while Allen still hopes to pursue aviation someday, for now, Taichi seems to be taking off. ♦

Taichi Bubble Tea • 1227 W. Summit Pkwy. • Open daily 11 am-8 pm • taichibubbletea.com • 509-278-7998

The original print version of this article was headlined "Taichi Lands in Kendall Yards"

• Food News ,
• Taichi Bubble Tea ,
• Kendall Yards

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