brand marketing strategy presentation

25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

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BeMind Minimal Template

Pitch PowerPoint

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Animated PPT Templates

Fully animated.

Pitch Deck Templates

Startup pitch deck.

Explore PowerPoint Templates

Coverse – Modern Brand Presentation Template

Coverse is a modern PowerPoint template that offers a sleek and contemporary design for brand presentations. It includes 20 unique layouts that have been meticulously crafted. Features include image placeholders, a full HD resolution of 1920 x 1080 pixels, versatile layout, text variations, business guideline pages, and much more.

Vaselina – Brand Presentation PowerPoint Template

Vaselina PowerPoint template is a professionally created and fully customizable slideshow for brand presentations. With its chic, ultramodern design, 20 unique layouts, easy-to-edit elements, and full HD frames, this template allows for individualized presentations that rely on your images and unique brand story.

Imagine – Brand PowerPoint Presentation Template

Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it’s great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery. Plus, it features easy-to-use drag-and-drop placeholders and a selection of free fonts.

Nanase – Brand Presentation PowerPoint Template

Nanase is a sleek, professionally designed PowerPoint template, perfect for brand presentations. The ultra-modern design features 35 unique layouts, easy image placeholders, and customizable text variations. Crafted with attention to detail, it’s multipurpose, and suitable for business, portfolio, corporate, branding, and advertising presentations.

Stint – Creative Brand Presentation Template

Stint is a premium PowerPoint template specially designed with an aesthetically minimal design for fashion or lifestyle brand companies. This high-resolution template comes with 34 modern, unique slides that are easily edited and customized to your needs, and includes features like drag-and-drop image placeholders, free fonts, vector icons, master slides, and more.

Brand Proposal Presentation Template

This is a PowerPoint template that will elevate your brand presentations with its vibrant, professional design. It boasts a range of dynamic features such as photo layouts, infographics, tables, vector icons, and diagrams to effectively portray your work and company profile.

Brand Guideline Presentation Template

Another PowerPoint template to craft professional branding presentations for modern companies. It sports a minimal design and allows easy integration of your logos, images, and brand colors. This template features 25 unique slides covering different sections such as Cover, Brand Overview, Typography, and Contact. The elements are resizable, and the template can be exported as a PDF or PPTX for easy sharing with clients.

T’Lady – Brand Presentation Deck Template

T’Lady is a distinctive, professionally designed PowerPoint template suitable for any presentation need. Especially suitable for fashion brand presentations, the template offers a variety of layout and text variations, easy image placement, and customization features, including effortless color change and unique portfolio slides.

Celtic – Brand Strategy Presentation Template

The Celtic PowerPoint template offers over 35 creatively designed slides tailored for brand presentations. With HD resolution and a modern, unique layout, it provides a platform to showcase your business in an engaging but simple way. Its user-friendly design makes customization easy, with drag-and-drop image placeholders and free fonts.

A PowerPoint template ideal for outlining your brand’s rules and guidelines. It will save you all the hard work of creating one from scratch. It’s easy to customize this professional and minimalistic asset with your logo, images, brand colors, and typography. With over 30 unique slides including a cover page, content overview, mission and vision, and specific sections for logo, color palette, typography, and more.

Barriers – Modern Brand Presentation Template

The Barriers is a polished and ultra-modern PowerPoint template designed with meticulous attention to detail. It features 20 unique layouts varying in design and text, a 1920 x 1080 px resolution, image placeholders, and a simple drag & drop function. Perfect for presenting modern brands, it is easy to customize, fully editable, and comes with free support.

Volosa – Brand Fashion Presentation

Volosa is a thoughtfully designed PowerPoint template specifically tailored for fashion brands seeking an up-to-date and chic design style for their presentations. Boasting 24 unique slides, image placeholders, high-resolution design, the flexibility of layout and textual variations, and user-friendly Slide Master features for easy customization, Volosa offers intriguing details, expertly crafted for your convenience and branding needs.

Commerca – Brand Guideline Presentation Template

Commerca is a highly versatile and professional PowerPoint template, perfect for brand presentations. The template features over 30 unique slides, equipped with media and image placeholders for easy customization. It also includes editable maps, resizable vector elements, and offers unlimited color options.

Stylish Brand Guidelines Presentation Template

This is an easy-to-use PowerPoint template that allows you to effortlessly customize your brand presentation with your logo, images, colors, and typography. It has 34 editable pages full of features such as resizable vector elements, editable charts, infographics, and a plethora of sections that cover everything from brand values, photography style to social media and more.

Bold Brand Proposal Presentation Deck Template

Another PowerPoint template designed for modern brand presentations. Easy to use, it is perfect for showcasing your talents, products, or services in a stunning, professional style. The template features a master slide layout, 20 unique animated slides, theme color adaptation, and resizable vector elements.

Altto – Modern Brand Presentation Template

Altto is a modern brand presentation template, perfect for contemporary companies looking to elevate their PowerPoint presentations. Boasting a professional design created with meticulous attention to detail, it features 20 unique layouts, image placeholders, various text formations, and business guideline pages.

Bara – Brand Presentation PowerPoint Template

The Bara PowerPoint template is an ultra-modern, professionally designed slideshow ideal for showcasing brand concepts. Boasting 20 unique layouts, flexible text variations, and a drag-and-drop image feature, this 1080p, fully editable template truly simplifies content presentation.

Aesthetic Brand Guidelines Powerpoint Presentation

This is a beautifully crafted PowerPoint template that serves as a visually appealing guide for your brand’s identity. It features a modern, aesthetically pleasing design that promotes a consistent brand image. Ideal for organizations in various stages of brand definition, this fully customizable template boasts a unique layout, free fonts, and drag-and-drop image placeholders.

Trendy Brand Guidelines Presentation Template

This is a sleek and unique PowerPoint design perfect for creating brand guideline presentations. It comes with 30 different slide layouts that you can tailor to your brand’s style, including a drag-and-drop function for easily replacing photos. With resizable vector elements, a full HD 16:9 ratio, and free fonts, this template makes professional presentation creation straightforward and enjoyable.

Azura – Brand Strategy Presentation Deck

Azura is a powerful, contemporary PowerPoint template perfect for showcasing brand strategies and company profiles. This professional template offers a clean design with creative photo layouts, infographics, editable vector icons, and diagrams. It’s user-friendly, easily customizable, and available across multiple formats.

Brand Proposal PowerPoint Presentation Template

Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

This is a vibrant and distinctive PowerPoint template suitable for a vast range of presentations. This asset is not only professional and ultramodern, but its design is also crafted meticulously for optimal display. Key features include image placeholders, multiple layout variations, business guidelines pages, easily customizable elements, and a unique color change mechanism.

Minimal Brand Proposal Presentation Template

This minimal PowerPoint template makes it convenient for you to set up your brand’s proposition for clients. Boasting a clean, timeless aesthetic, this template comes with 20 unique slides and resizable elements, it also offers myriad sections such as Welcome, About, Special Service, and Contact. The straightforward design and adaptability serve a range of clients superbly.

Free Brand Presentation Templates

Free urban clothing brand pitch deck presentation.

This is a modern pitch deck template for branding presentations. It’s especially perfect for modern, urban clothing brands and fashion brands to present their brand identities. The template includes 32 unique slides and it comes in PowerPoint and Google Slides formats.

Free Brand Identity Presentation Template

A creative and minimalist brand presentation template featuring simple colors and illustrations filled with geometric shapes. This template is ideal for presenting bold brand identity designs. It includes fully customizable slides.

Free Social Media Branding Guidelines Presentation

A very colorful and stylish brand presentation template for PowerPoint and Google Slides. This template features 28 unique slides full of gradient colors and stylish typography. It’s perfect for presenting social media branding guidelines for modern businesses.

Free Brand Key Pitch Deck Presentation

This PowerPoint template features a very simple slide design that effectively highlights your content above all else. It includes lots of useful slides with editable vector graphics, maps, charts, and more.

Free Sports Brand Marketing Plan Presentation

Even though this PowerPoint template is designed with sports brands in mind, you can easily customize the slides to create presentations for many other types of brands as well. It also comes in Google Slides format.

Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan, you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Brand strategy presentation: The all-in-one guide

This guide will teach you everything you need to know from developing your brand identity to measuring your brand success.

Raja Bothra

Building presentations

It's your friendly guide, and today, we're diving headfirst into the world of brand strategy presentations.

Whether you're a seasoned pro or just dipping your toes into the branding waters, this comprehensive guide is your ticket to mastering the art of presenting your brand strategy document. We'll be sure to pepper in some expert advice, a touch of humor, and, of course, loads of valuable insights.

What is brand strategy?

Well, think of it as the blueprint for your brand's success. It's the comprehensive plan that defines your brand's identity, purpose, and positioning in the market. In a nutshell, it's the soul of your brand.

Your brand strategy isn't just a fancy document; it's your brand's compass. It tells you where you are, where you're going, and how to get there. In essence, it's your brand's GPS system, guiding you through the vast landscape of the market.

Key elements of a successful brand strategy

Now that we've set the stage, let's delve into the crucial elements that make up a winning brand strategy. These are the building blocks that will ensure your brand stands tall and strong.

1. Brand identity: Building blocks of recognition

Your brand identity isn't just about logos and colors; it's about creating a unique and memorable image in the minds of your audience. Think of it as your brand's signature style.

2. Brand voice: The sound of your brand

Ever heard your brand speak? No? Well, it's time to give it a voice! Your brand voice is how you communicate with your audience. Is it formal, friendly, or somewhere in between? Find your brand's voice and stick to it.

3. Brand positioning: Finding your place in the crowd

Positioning your brand in the market is like choosing your seat at a concert. You want to be where the action is, and your brand positioning strategy can get you there.

4. Brand awareness: Making your mark

What's the point of having an amazing brand if no one knows about it? Brand awareness is about getting the word out and ensuring your target audience recognizes your brand instantly.

How to structure an effective brand strategy presentation

Structuring an effective brand strategy presentation involves several key steps to ensure that your message is clear, engaging, and memorable. Here's a structured approach to creating such a presentation:

Start with a strong introduction:

• Begin with a compelling hook or story that captures your audience's attention.
• Introduce yourself and your connection to the brand strategy.
• Highlight the importance of the topic and what your audience can expect to learn.

Define the purpose and objectives:

• Clearly state the purpose of the presentation, such as unveiling a new brand strategy or evaluating the current one.
• Outline the specific objectives you aim to achieve during the presentation.

Present the brand's current state:

• Provide an overview of the brand's current position in the market.
• Share relevant data, market research , or key performance indicators (KPIs) to support your assessment.

Discuss the target audience:

• Describe the ideal customers or clients your brand is targeting.
• Highlight the demographics, psychographics, and behaviors of your target audience.

Outline the brand's values and mission:

• Explain the core values and mission statement that drive your brand.
• Showcase how these values align with the needs and desires of your target audience.

Present the brand strategy:

• Break down the brand strategy into key components, such as brand identity, messaging, and positioning.
• Use visuals, diagrams, or infographics to make complex concepts more understandable.

Include success stories or case studies:

• Share real-life examples or case studies that demonstrate the effectiveness of your brand strategy.
• Highlight how the strategy has led to positive outcomes or growth.

Address challenges and solutions:

• Acknowledge any challenges or obstacles your brand has faced.
• Offer solutions or strategies for overcoming these challenges in the future.

Engage the audience:

• Encourage audience participation through questions, polls, or interactive activities.
• Foster a sense of involvement and make the presentation more engaging.

Use visual aids and multimedia:

• Incorporate visuals, such as images, charts, graphs, and videos, to enhance understanding.
• Visual aids can make your presentation more visually appealing and memorable.

Provide clear next steps:

• Summarize the key points of your brand strategy.
• Clearly outline the next steps or actions that should be taken based on the presentation.

Open the floor for questions and discussion:

• Invite questions and encourage open dialogue.
• Address any queries or concerns from the audience.

End with a strong conclusion:

• Recap the main takeaways from your presentation.
• Reiterate the importance of the brand strategy and its alignment with the brand's mission and values.

Call to action (CTA):

• Conclude with a CTA that prompts the audience to take action, whether it's implementing the strategy, seeking more information, or collaborating with your team.

Thank and appreciate your audience:

• Express gratitude for the audience's time and attention.
• Provide contact information or resources for further inquiries.

Follow-up and feedback:

• After the presentation, send a follow-up email with presentation materials and a request for feedback.
• Use feedback to improve future presentations and brand strategies.

By following this structured approach, you can create an effective brand strategy presentation that informs, engages, and inspires your audience.

Do’s and don'ts on a brand strategy presentation

Here are some important do's and don'ts for a successful brand strategy presentation:

• Be authentic: Authenticity is key. Present your brand strategy in a genuine and honest manner. Don't try to portray your brand as something it's not.
• Simplify your message: Keep your presentation clear and concise. Avoid jargon and complex language. Make sure your audience can easily understand your brand strategy.
• Engage your audience: Presentation is not just about conveying information; it's about connecting with your audience. Use compelling stories, visuals, and examples to engage them.
• Use visuals: Visual aids such as images, charts, graphs, and videos can make your brand strategy more memorable and easier to grasp.
• Practice and rehearse: Practice your presentation multiple times to ensure you're comfortable with the content and can deliver it smoothly.
• Stay on brand: Ensure that your presentation aligns with your brand's identity, voice, and values. Consistency is key.
• Address questions: Be prepared to answer questions from your audience. Encourage questions and provide thoughtful responses.

Don'ts:

• Don't overcomplicate: Avoid making your brand strategy overly complex. Keep it simple and focused on the key points.
• Avoid rushing: Don't rush through your presentation. Take your time to explain each aspect of your brand strategy clearly.
• Don't lack confidence: Confidence is essential when presenting your brand strategy. If you don't believe in it, your audience won't either.
• Don't ignore feedback: Be open to feedback from your audience. Don't dismiss their opinions or questions.
• Don't use too many slides: A presentation with too many slides can overwhelm your audience. Stick to the most important points.
• Avoid arrogance: While confidence is good, arrogance is not. Don't come across as overly self-assured or dismissive of others' ideas.
• Don't stray off-topic: Stay focused on your brand strategy. Don't go off on tangents or include irrelevant information.

Summarizing key takeaways

In this guide to brand strategy presentations, we've covered the essentials. Brand strategy is your blueprint for success, and structuring a presentation is vital. Engage your audience, use visuals, and provide clear next steps. Remember to be authentic and confident while avoiding complexity and arrogance. By following these takeaways, you'll excel in presenting your brand's essence and vision.

Q1: What is the significance of using a brand strategy presentation template?

Using a brand strategy presentation template offers several advantages. It provides a structured framework that helps you build a brand strategy effectively. With their user-friendly interface and design, you can easily create a visually appealing PowerPoint presentation that communicates your brand strategy clearly. This saves time and ensures consistency in your brand messaging, enhancing your brand value.

Q2: How can a strong brand strategy PowerPoint presentation impact brand management?

A well-crafted brand strategy PowerPoint presentation plays a crucial role in brand management. It acts as a comprehensive document that outlines your brand's identity, voice, positioning, and more. When shared with team members, it ensures everyone is aligned with the brand's core values and objectives, fostering consistent brand communication and reinforcing your brand's identity in the minds of your audience.

Q3: Can you provide insights on creating engaging presentation slides for a brand strategy presentation?

Absolutely! Engaging presentation slides are essential for a successful brand strategy presentation ppt. Incorporate visuals, such as images and charts, to make your message more appealing and memorable. Use PowerPoint templates to maintain a consistent brand identity throughout your slides. Remember to align your presentation with your brand's unique voice and personality to keep your audience engaged.

Q4: How can a brand strategy PowerPoint template help in crafting a brand's unique identity?

A brand strategy PowerPoint template, provides a structured framework for defining your brand's identity. It guides you through key elements such as brand purpose, values, and communication strategies. Using such brand strategy ppt template ensures that your brand's unique identity is well-documented and can be effectively communicated to your team and stakeholders.

Q5: What role does a brand strategy presentation play in establishing a brand's position in the market?

A brand strategy presentation is a valuable tool for establishing your brand's position in the market. It includes elements like brand positioning, communication strategies, and brand awareness strategies. By presenting these aspects clearly and comprehensively, you can effectively communicate how your brand intends to stand out and be recognized in the market, ultimately shaping your brand's position in the minds of your target audience.

Here is a comprehensive guide on strategy presentation

Create your brand strategy presentation with Prezent

Prezent offers a range of presentation templates to establish brands and tools that can help you create a brand compelling and visually appealing presentation. With Prezent, you can save time, ensure consistency, and create a presentation that aligns perfectly with your brand's identity and message. Whether you're a seasoned presenter or new to the game, Prezent's features make it easier than ever to deliver a powerful brand strategy presentation that resonates with your audience.

Ready to elevate your brand strategy presentation? Try our free trial or book a demo with Prezent to see how our AI-powered platform can help you create stunning, on-brand decks in minutes.

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By Joe Weller | November 2, 2021

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Organizations of all sizes and industries can use a brand strategy template to build a strong brand. In this article, you’ll find over 20 templates in a variety of styles and file formats, all of which are fully customizable and free to download. 

Included on this page, you’ll find a brand strategy plan template , a strategy brainstorming worksheet , a brand communications template , and a brand strategy presentation template , as well as many templates for defining your brand and creating strategic plans.

Brand Strategy Planning Template

Download Brand Strategy Planning Template Microsoft Word | Adobe PDF  | Smartsheet

Build your brand strategy with this comprehensive template. Document your brand’s core values, vision, mission, and target audience. Create buyer personas to pinpoint target customers, and use the competitor analysis section to evaluate the strengths and weaknesses of other brands. This template can help you to craft your brand purpose and positioning statements, unique value proposition, and brand messaging. There’s room to hone your brand identity with details on logo, colors, and other visual elements. Once you’ve developed your own brand strategy framework template, use it to inform all of your content marketing. 

If you’re creating a business-to-business (B2B) brand strategy (rather than one for a business-to-consumer (B2C) company), position your brand as the industry expert that can provide a complete solution to customer needs based on reason and fact, rather than on emotion. Keep in mind that a B2B buyer persona focuses more on job roles rather than individual characteristics. Many stakeholders may be involved in the sales process, and a B2B strategy requires building relationships and trust throughout the longer-term sales cycle.

Brand Strategy Roadmap Template

Download Brand Strategy Roadmap Template — Microsoft PowerPoint

Get a high-level view of your brand strategy plan with this roadmap template, which provides a concise look at key elements of your brand strategy and the marketing tactics you plan to use to meet strategic goals. Enter brief descriptions for your brand’s core values, purpose, vision, big idea, promise, and story. List issues you need to address, strategies to resolve those issues, and action steps to implement. Use this PowerPoint template for your own planning purposes or as part of a presentation in stakeholder meetings.

Brand Strategy Brainstorming Worksheet

Download Brand Strategy Brainstorming Worksheet Microsoft Word | Adobe PDF | Google Docs

Use this template to generate and consolidate brand strategy ideas. The document provides sections to brainstorm values, brand purpose and vision, target audience, brand voice and personality, and taglines. Edit the template headings to reflect the brand elements you need to focus on. Alternatively, you can modify the template and use it for a marketing brainstorm session. Whether you’re focusing on a marketing or brand strategy, get clear about your objectives and set a time limit for your brainstorming session to help generate valuable ideas without overthinking.

Brand Strategy Research Interview Worksheet

Download Brand Strategy Research Interview Worksheet Template

Microsoft Word | Adobe PDF

Support your brand strategy document research with this interview template. Use this completely customizable template to gather valuable insights on the brand’s history from senior leadership and executives with historical brand knowledge. This interview template provides questions to discover key information about the brand. After interviewing key stakeholders, organize your findings to articulate the brand’s foundations.

Brand Essence Wheel Template

Download Brand Essence Wheel Template Microsoft Word | Adobe PDF

A brand essence , also called a brand promise , is a three-to-five word statement that expresses the heart and core of a brand. Use this template to help identify that core promise by drilling down into the customer experience of your brand, the facts and features of your offerings, and key elements of your brand personality. Enter adjectives or short descriptive phrases in each section, as well as keywords or symbols that represent what your brand offers in the Facts section. Each ring in this brand essence wheel informs the core promise statement at the center.

Brand Personality Archetype Template

Download Brand Personality Archetype Template Microsoft PowerPoint | Adobe PDF

Use this archetype template to help define your brand and create a unique story that boosts brand recognition. To select a primary archetype, you’ll need to first identify the common thread among your products and services (or the one that is most profitable), what is truly authentic to your brand, and the audience you are trying to attract. This template shows 12 brand archetypes — each one is different, but they are grouped together into four general purposes: seeking fulfillment, providing stability, leaving a mark, and pursuing connection. For each archetype, you’ll see the primary name, the overarching quality that it stands for, its specific characteristics, and its core purpose. Combine this template with the brand persona worksheet below to develop your brand personality.

Brand Persona Worksheet

Download Brand Persona Worksheet Microsoft Word | Adobe PDF

This template provides a series of questions and exercises to help you define your brand personality, including the following: Who would your brand be if it were a person? What personality traits best describe your brand? Is your brand affiliated with specific beliefs and causes? The template also examines brand voice and visual identity to help you clarify the ways you express your brand personality in your messaging, logo, and visual style. A brand personality will shape all of your messaging, as well as the look, tone, and feel of your digital and print marketing.

Brand Voice Template

Download Brand Voice Template Microsoft Word | Adobe PDF

Develop a consistent brand voice across communications, so that you can increase brand recognition with your audience. Use this template to develop your brand voice by answering questions about your brand, narrowing down your list to a few key adjectives that best describe your brand, and completing the brand voice chart. Use the chart to get specific about how to use your brand voice by listing things to do and things to avoid in order to consistently express each of your chosen characteristics. For example, if one of your brand voice characteristics is “knowledgeable,” aim to be authoritative and utilize data in your communications, and avoid making generalizations.

Brand Positioning Strategy Template

Download Brand Positioning Strategy Template Microsoft Word | Adobe PDF

This template includes brainstorming questions and a brand benefit ladder to help you define your brand positioning , as well as a worksheet that breaks down the brand positioning statement into sections to ensure that it is clear and comprehensive. A positioning statement typically follows this basic structure: “For [target audience], [brand name] is the [frame of reference] that delivers [benefit] because only [brand name] is [reason].” The statement describes how your brand fills a market need and guides messaging across marketing and sales communications. Use this template to clearly state your brand’s unique value proposition, your target audience, and how your brand resolves an unmet customer need.

Customer Journey Map Template

Download Customer Journey Map Template Microsoft Excel |  Microsoft Word | Adobe PDF

The purchase process is a journey for all customers. It begins with a problem that needs to be solved, and moves through the stages of awareness to purchase to ongoing customer loyalty. By understanding the pain points, thoughts, questions, and feelings that potential customers face, brands create effective messaging at every touchpoint along the buyer journey. Use this template to map out the customer experience, identify opportunities, and create action plans to nurture buyer interest, build trust, convert sales, and encourage customer retention.

Brand Communications Strategy Template

Download Brand Communications Strategy Template

Microsoft Excel | Microsoft Word | Adobe PDF  | Smartsheet

Create a thorough brand communications strategy that includes a SWOT analysis of your current communications, measurable objectives, and a competitor analysis. Define your target audience, brand positioning, unique selling proposition, and brand personality. Use the template to identify the communications channels you will use to reach your audience, such as social media, email marketing, web content, PR, paid advertising, or broadcast media. Once complete, evaluate the success of your communications strategy based on your metrics for tracking objectives.

Brand Communications Strategy Example

Download Brand Communications Strategy Example  

Microsoft Word | Adobe PDF | Google Doc

This template shows an effective brand strategy example that includes a sample target audience, unique selling proposition, communication channels, and more. This example template is customizable, and the sample copy can be used as a blueprint for your own brand communication strategy.

Brand Communication Strategy Channels Template

Download Brand Communication Strategy Channels Template 

Microsoft Word | Adobe PDF | Google Docs

Build a consistent content messaging strategy across channels at every stage of the buyer journey. This template aligns your core messaging strategy across all buying stages, including engagement, education, research, evaluation, justification, purchase. It also features post-purchase retention communication strategy sections per channel so that you can maintain loyal customers through adoption, retention, expansion, and advocacy. Plus, it includes an assessment for your team to ensure your messaging is customer-focused, no matter the channel or journey stage.

Brand Communications Strategy Presentation Template

Download Brand Communications Strategy Presentation Template

Microsoft PowerPoint | Google Slides

Use this presentation template to build a communications strategy plan based on the roadmap provided in this customizable template. You can vary the amount of detail you apply to your plan depending on your unique needs, and according to the scope and timeframe of your project.

Brand Communication Plan Example

Download Brand Communication Plan Example 

Microsoft Excel | Microsoft Word | Adobe PDF | Google Docs | Google Sheets

This example template shows an effective brand communication plan that includes the goal of expanding across existing user bases and garnering net-new logos for a business. The template is fully customizable, so you can use the sample copy as a blueprint for your own brand communication plan.

Brand Communication Plan Template

Download Brand Communication Plan Template

Microsoft Word  | Adobe PDF

This template provides a framework — from ideation to execution — for your brand communications. You’ll find space to identify your target audience, note your overarching brand goals and objectives, collaborate on brand messaging, and develop media channels and schedules to ensure you kick off your communication successfully.

Brand Communication Plan Presentation Template

Download Brand Communication Presentation Plan Template

Use this template to develop and present your brand communications plan. This presentation deck includes space to identify your target audience, detail your overarching brand goals and objectives, outline brand messaging and other key factors to ensure you can effectively present your brand communication plan to all stakeholders involved.

Brand Visual Identity Checklist

Download Brand Visual Identity Checklist Microsoft Excel | Microsoft Word | Adobe PDF

This checklist template provides sample questions to help ensure that your brand’s visual identity is consistent and aligns with your brand personality and strategy. The checklist is divided into sections for colors, logo, typography, iconography, and illustrations. Use the list to plan your visual branding and ensure you don’t overlook any steps or details. Consider each section separately — and the list as a whole — and make adjustments to create a sense of cohesion and consistency in all of your visual content.

Brand Perception Survey Template

Download Brand Perception Survey Template Microsoft Word | Adobe PDF

Create a survey template to gauge brand awareness and perception. This template includes example survey questions, such as consumer familiarity with your brand, how they found out about it, and how likely they are to recommend your brand. The survey asks respondents to describe the brand based on a list of traits, ranging from playful and unconventional to classic and authoritative. Edit the template to reflect the brand characteristics and general questions you want to include to measure brand perception.

Brand Strategy Scorecard Template

Download Brand Strategy Scorecard Template — Microsoft Excel

Track and score metrics for your branding goals with this brand strategy scorecard. The template includes a list of example metrics to evaluate, including brand awareness, brand consideration, customer lifetime value, and return on branding investment. The template calculates total scores to provide a sense of overall performance and also helps you to identify areas for improvement. Set target timelines to address issues and achieve your goals.

Brand Strategy Proposal Template

Download Brand Strategy Proposal Template Microsoft Word | Adobe PDF

This template includes several components to help you create a detailed brand strategy proposal for a client. Start by summarizing the situation, including the current branding challenge, an overview of business goals, and why you’re launching this branding project. Describe the positive results the client will receive when it resolves the branding problem. Provide background information, such as brand history, current brand perception in the marketplace, and stakeholder expectations. List goals for the branding project, and describe your analysis methodology, strategy approach, and the branding services you’ll provide. The template also includes space for a project schedule, in which you can highlight milestones and important deliverables.

Brand Strategy Presentation Template

Download Brand Strategy Presentation Template — Microsoft PowerPoint

Create an engaging brand strategy presentation with this PowerPoint slide deck, which covers brand purpose, vision, mission, buyer personas, competitive analysis, unique selling proposition, brand messaging, and more. Enter your text into the preformatted slides, and customize the template by changing colors or headings.

Brand Marketing Strategy Template

Download Brand Marketing Strategy Template

Microsoft Excel | Google Sheets

Use this template to create a brand awareness strategy and timeline. The template includes space to note campaign tactics, goals, target audience, response rate, and costs. It also features a Gantt chart calendar that is separated by quarters, months, and weeks to offer a visual overview of your project timelines. Enter campaign expenses to compare projected versus actual costs. The template also calculates and displays subtotals and total costs at the top.

Brand Launch Strategy Template

Microsoft Excel | Smartsheet

Plan your brand launch strategy with a spreadsheet template that clearly delineates the actions and assets required to carry out a successful launch. Enter tasks and deliverables, assigned owners, lead time for each item, due dates, and final launch date. Prioritize items based on level of importance and time frame, and track the status of all tasks to monitor progress.

Brand Partnership Strategy Template

Download Brand Partnership Strategy Template Microsoft Word | Adobe PDF

Strategic alliances between brands helps both businesses reach common goals. This brand partnership template outlines the strategy behind a proposed partnership, including the joint value proposition, market opportunities, ideal customers, sales strategy, and the potential return on investment. Use the template to develop your partnership strategy and create an organized report.

One-Page Brand Strategy Template

Download One-Page Brand Strategy Template

This simple brand strategy document template consolidates important details onto a single page. It highlights key aspects of a brand strategy, from company mission to brand messaging. Add your positioning statement and unique value proposition, and describe your brand personality and succinct brand promise, including the essential elements of your brand voice and tone. Use this template as a brainstorming tool, summary template, or reference document for stakeholders. Customize the document with your own brand strategy categories to tailor it to your business or organization.

One-Page Brand Strategy Template Example

Download One-Page Brand Strategy Template Example

Microsoft Word | Google Docs

Use this pre-filled single page brand strategy document as a brainstorming tool, summary template, or reference document for stakeholders. This example template comes with sample data that is customizable and can be tailored to fit the needs of your business or organization.

Brand Strategy Brief Template

Download Brand Strategy Brief Template Microsoft Excel | Microsoft Word | Adobe PDF

A brand brief is an internal document that provides direction and promotes consistency in all branding efforts. It is often used as a reference guide for employees, as an onboarding tool with new hires, and as a way for executives to communicate brand expectations to an entire organization. This template offers a condensed brand brief format: A written document with a visual diagram. The diagram makes it easy to see how each aspect of a brand strategy connects with the core essence at the center of your brand.

Brand Strategy Annual Review

Download Brand Strategy Annual Review Template

Evaluate your brand’s performance annually to inform your strategic direction. Use this fully customizable review template to stay on top of changing market conditions and ahead of the competition. Adjust your strategic direction annually with data-driven insights, and conduct a thorough evaluation with a brand performance overview, updated competitor analysis, social media analysis, brand perception analysis, and communication strategy analysis. Provide recommendations for each area, including a final recommendation for the following year.

What Is a Brand Strategy Template?

A brand strategy template operates like a toolkit, which helps you work through the process of building a lasting brand. Worksheets, checklists, and brainstorming templates help you to determine the values that guide your choices, identify how to effectively communicate your brand, and understand how to attract customers, as well as accomplish other aspects of strategic planning. 

Brand strategy presentations, proposals, and report templates facilitate communication with stakeholders, while scorecards, roadmaps, and timelines save time when implementing your brand strategy and tracking progress.

For more brand management strategy templates and information, see our articles on brand asset management and brand strategy.

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When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

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How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

• Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
• Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
• Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
• Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
• Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

Other Posts

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How to Make a Presentation (2023 Guide With Tips & Templates)

10 Brand Kit Examples Plus Tips and Tools

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In this article, I show you how to present the brand strategy to your team, or your clients. Download and customize my brand strategy presentation template.

You’ve just run your first brand strategy workshop—hooray!

Now, you need to present the brand strategy, but where to start?

And what are the brand strategy deliverables? Well, the presentation certainly is!

In this article, I show you how I presented the brand strategy to one of my recent clients, Periti Digital .

So if you’re looking for inspiration when creating a presentation deck for your team or your client, I hope you’ll find it useful.

So if you’re looking for inspiration when presenting your brand strategy to the team or your client, I hope you’ll find it useful.

Brand Strategy Presentation Elements:

• Purpose statement
• Vision statement
• Core values
• Audience persona
• Positioning statement
• Marketing goals
• Brand personality
• Tone of voice
• Tagline/slogan options

A strong brand strategy helps a company stand out in the market and build a lasting relationship with its customers.

Here are the 9 key elements that should be included in a brand strategy presentation:

1. Purpose statement

First, you need to present the brand’s purpose or mission statement, since these two are at the core of your brand strategy.

A purpose statement defines the reason for a brand's existence beyond just making a profit.

It should be a meaningful and inspiring statement that resonates with the brand's target audience.

2. Vision statement

The next slides of your presentation should definitely include the brand’s vision statement.

A vision statement outlines the brand's long-term goals and aspirations.

It should be aspirational and able to motivate the team to work towards a common goal.

3. Core values

Another very important element to include in your presentation is the brand’s core values.

Core values are the guiding principles that shape a brand's decisions and actions.

They should be authentic and meaningful to the brand and its audience.

4. Audience persona

No brand exists without its customers, so you will have to describe them as well somewhere in your presentation.

An audience persona is a fictional representation of the brand's ideal customer.

It should include demographic information, goals, motivations, and pain points.

5. Positioning statement

Another very important part of any brand strategy is the positioning statement—it must be clear and concise.

A positioning statement defines how a brand is unique and different from its competitors in the minds of its target audience.

Your positioning statement should be clear, concise, and memorable.

6. Marketing goals

I like to include a list of marketing goals aka brand touch-points, just so that there’s clarity as to the scope of work for the next phase—brand identity design.

Marketing goals aka. Brand touchpoints are the various points of interaction that a customer has with a brand.

They could be physical (like a store or product packaging) or digital (like a website or social media presence).

7. Brand personality

An important part of any brand is also its personality—it can’t be overlooked.

The brand personality is the character or essence of a brand—I like write it in the form of a “We love X, we hate Y” statement.

It should be consistent across all touchpoints and reflect the values and goals of the brand.

8. Tone of voice

You brand voice is yet another crucial element that every brand strategy deck should include.

The tone of voice is the way in which a brand communicates with its audience.

It should be appropriate for the brand and its target audience, and should be consistent across all touchpoints.

9. Tagline/slogan options

And last but not least, I like to propose one main tagline with a few slogan options.

A tagline or slogan is a short, memorable phrase that sums up the essence of a brand.

It should be catchy and easy to remember and should align with the brand's purpose, vision, and values.

In summary, a brand strategy presentation should include:

• A clear and compelling purpose statement
• An inspiring vision statement
• Authentic core values
• A well-defined audience persona
• A unique positioning statement
• A comprehensive list of brand touchpoints
• A consistent brand personality
• An appropriate tone of voice
• And a catchy tagline/slogan options

Together, these elements will help a brand stand out in the market and build a strong, lasting relationship with its customers.

By the way, you get my template with the purchase of my premium brand strategy guide .

The template comes in a variety of Adobe files, along with Google Slides, PPT, Keynote, and even Canva!

However, if you don’t have your brand strategy done just yet—then don’t forget to check out the free brand strategy guide on my blog.

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Brand Strategy Presentations

Unlock the full potential of your brand with our presentation templates. Whether it’s PowerPoint, Keynote, or Google Slides, our templates are tailored to help you craft compelling narratives. From initial awareness to brand resonance, every slide illustrates a unique stage of your brand strategy. Dive deep into the process with precision, using diagrams, charts, and models like the renowned Ansoff’s matrix.

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• Best in class: Handpicked designs guaranteeing effective brand strategy presentations.
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• Customizable: Alter each PowerPoint template or brand strategy ppt to reflect your company’s essence.
• Knowledge-rich: Our templates aren’t just visually appealing. They carry depth, assisting in creating a strong brand.

Remember, a successful brand strategy doesn’t just showcase a product or service. It captures the mission, personality, and positioning strategy of your brand. It’s a roadmap that guides consumer perception and drives recognition. Our brand strategy presentation templates offer the structure, while your brand’s story fills in the details.

In today’s complex marketing landscape, authenticity and strategy go hand in hand. With the optimal presentation template, it isn’t just about crafting slides. It’s about shaping the trajectory of a brand’s narrative and future. Let’s delve deeper:

• Authenticity : It’s more than a buzzword. True brand identity emerges when you’re authentic in your approach. By choosing our brand strategy powerpoint, you illuminate the genuine essence of your brand, fostering brand awareness and the essential trust that drives consumer acceptance.
• Strategic Development : Proper planning and developing are paramount. Our templates offer examples of how leading brands create a unique brand identity. Whether you’re a startup looking to create a brand from scratch or an established company reimagining its brand strategy roadmap, our powerpoint presentation provides the direction and pillar support.
• Diverse Components : From the foundational pyramid structures to the intricate wheel and triangle diagrams, every slide serves a distinct purpose. Understanding the breadth and depth of brand strategy is made easy with visual aids like the Ansoff matrix or the detailed brand strategy framework.
• Guidance and Consultation : Are you a seasoned strategist or a budding consultant? Maybe you’re a corporate firm looking to redefine your point of difference. Our templates are fortified with knowledge, drawing from famous marketing strategies. They act as both an instructional document and an inspiration deck, aiding in your decision-making process.
• Engagement and Extension : In the digital age, every touchpoint matters. Our brand strategy powerpoint presentation emphasizes the importance of each channel, ensuring you reach your audience effectively. From the initial touch to the final decision, guide your audience on a journey of recognition and respect.
• Collaborative Tools : Tools like hislide.io allow you to listen and collaborate, ensuring that your presentation evolves in tandem with market needs and feedback. Whether it’s an audit, employer review, or a brand strategy document, having the right tools can make all the difference.

With our brand strategy template, you’re equipped to make informed choices, ensuring your brand not only stands out but also stands strong in a sea of competitors. Take the leap today, and let your brand story be told with clarity, conviction, and class.

Start your journey today. And let every PowerPoint slide, every model, and every element resonate with your brand’s unique voice.

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10 Best Brand Strategy Examples (PDF Framework Template)

In this article, you’ll discover 10 brand strategy examples from some of the best brands in the world.

We’ll then uncover how to develop a brand strategy for your brand or your client’s. First, we’ll break down the brand strategy elements these successful brands leverage, how they use them and why they work. Then you’ll see examples of brand strategies for each of these important strategic elements. By the end of this article you’ll understand the most important aspects of brand strategy and how the top brands in the world use them.

Brand Strategy Like A Boss (10 Best Brand Strategy Examples) 

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What Is Brand Strategy?

There are plenty of definitions of brand strategy out there. I recently spoke with well-renowned branding author and strategist  Marty Neumeier  on The Brand Master Podcast. I asked him what his definition of brand strategy is was and here’s what he had to say.

Brand Strategy is a long-term plan to out-manoeuvre competitors through radical differentiation.

To get into the weeds of brand strategy a little more, here’s my brand strategy definition:

Brand Strategy is the definition of a brand’s approach to who they target, how they differentiate and how they  influence perceptions and decisions

When all is said and done, branding is about shaping the perception of a given business in the market as a more appealing option than its competitors.

Brand Strategy vs Marketing Tactics

Brand strategy is often confused with individual marketing tactics of a brand such as social media marketing, advertising or content marketing. For these tactics to be effective, they must be executed as part of a larger strategy. Mark Ritson , one of the world’s most renowned marketing professors wrote:

Tactics without strategy is dumbing down our discipline. If marketers want to be taken seriously, they must end their preoccupation with tactics and tools and focus on their strategy, devised by thoroughly researching, segmenting and targeting their audience.

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10 Key Elements Of Brand Strategy

Although no two brands are the same, there are a series of key brand strategy elements  that are most commonly used. Across the most successful brands and brand strategists in the world these key components are used consistently as the critical aspects of the overall brand strategies.

Positioning 

Personality

Voice And Tone

Brand Story

Each of these key brand strategy elements can spearhead a brand’s overall strategy or work as part of a team of strategic components. I’m about to break down each one of these essential strategy elements and provide you with the best examples for each.

The following sections will provide you with an understanding of how these elements work and inspiration to create a strategy for your own brand or your client’s.

Let’s start at the top with brand purpose.

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#1. toms shoes – brand purpose.

The purpose of the brand or the brand’s purpose defines why the brand exists. 

Brand Purpose  Definition

Why Brand Exists Beyond Money

Of course, every business exists to make money, though most brands serve a purpose beyond money whether they define that purpose or not. Brand’s that take the time to  define their reason for being (or their “Raison d’être)  tend to be more dialed into the audience they serve.

Though many dismiss brand purpose as a legitimate strategy, the figures don’t lie. In a  “Strength of Purpose Study”  of 8,000 global consumers by New York-based  Zeno Group , the results were clear. Consumers are four to six times more likely to  buy from, trust, champion, and defend  companies with a strong  Purpose .

TOMS shoes  is an excellent example of a purpose-driven brand that has used their purpose as their driving strategy using the following  brand purpose statement .

We believe in a future where all people have the chance to thrive.

The TOMS brand was created when founder  Blake Mycoskie  traveled through Argentina in 2006 and experienced the hardships faced by children without shoes. His experience inspired him to create a brand with giving at its core. For every pair of shoes the company sold, a new pair would be given to a child in need.

This was the purpose the TOMS brand was born from which still drives the business today, with the brand investing  1/3 of all profits into grassroots efforts .

The 2021  Purpose Power Index ranks TOMS as #2 of the 20 most purposeful brands in the world.

Brand purpose is a legitimate brand strategy example. Just like it has at TOMS, it can drive decisions, inspire employees and attract dedicated loyal customers who believe what the brand believes. Brands that want to make emotional connections need look no 

How To Create Your Brand Purpose

When creating your brand purpose, define the reason you would exists if not for money.

#2. Tesla – Brand Vision

The brand vision sets in place the navigational direction for the brand. It plants a flag in the ground as to where the brand wants to go which ultimately influences decisions and actions to guide the brand to its intended destination. 

Brand Vision Definition

Where the brand wants to go and what it aspires to be

A  brand vision  is not a piece of marketing designed to attract customers, but an internal guidepost expressed in the  brand vision statement.

Brands that are acutely in tune with the vision of their future brand can breathe a sense of believability throughout the brand’s personnel that they are part of something bigger than themselves. 

Tesla is a brand with a big vision inspired by  2021 person of the year Elon Musk .

Tesla had become a world-leading brand and the benchmark in the electric car market.

But Tesla’s ambitions go way beyond the automobile industry and into the realm of sustainability.

The revamp of their Tesla’s brand vision statement, which is also used as their mission statement is:

To accelerate the world’s transition to sustainable energy.

Tesla doesn’t use their vision statement as a  “ nice to have ”  or a piece of marketing. They use it to drive decisions and actions as the brand expands into the solar energy category. 

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How To Create Your Brand Vision

When creating your vision statement, define what you want your future brand to look like, and use that vision as a guiding compass to get there.

#3. Patagonia – Brand Mission

While the brand vision outlines the aspirations of the brand for the future, the brand mission defines the brand’s commitments for today.

The goal of the brand mission is to define that commitment.

The brand mission is documented in the brand mission statement, which, like the vision statement is an internal document. The mission provides clarity for the brand leaders and personnel about the consistent commitments it must deliver on to achieve the future vision.

When a brand is clear on its commitments, it shows up in its  actions and forms part of the brand’s reputation .

For example, Patagonia is a well-established lifestyle brand that produces outdoor, camping and climbing apparel brand.

Founded by climber and brand leader  Yvon Chouinard in 1973 , the brand has very strong roots in protecting the environment. 

The  Patagonia brand mission , as outlined in their brand mission statement is to:

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

This mission has been the driver behind shaping  Patagonia’s business processes  and marketing to align with their commitment.

Today, many brands have jumped on the  “Sustainability”  bandwagon without much to show for it.

Patagonia however, is an example of how the brand mission can not only form an important part of the brand strategy but can be the driver behind that strategy’s success.

How To Create Your Brand Mission

When defining your brand mission for yours or you client’s brand strategy, make sure you dig deep to find a commitment that will drive decisions.

#4. IKEA – Brand Values

Brand values outline what’s important to the brand in the way they do business.

The goal of brand values are to provide a boundary of behaviour for the brand so it operates according to a certain philosophy of conduct.

Brand values form an integral part of the brand culture which is the manner of how the brand functions internally.

Brands that are happy on the inside, tend to be happy on the outside. This isn’t just an assumption. Both on revenue, and stock-price performance, brands that consistently show up in the  100 Best Companies To Work For List , see higher than average returns. 

Brand values play a critical role  in aligning the brand internally so everyone is pushing in the same direction. There’s a caveat here though. Values for the sake of values are useless.

Brand Values must be actionable and they must shape how the brand engages both internally and externally.

IKEA is an example of  a brand that is clear on their values  and how to use those values as part of their broader brand strategy.

Here’s how they see it:

We have a strong set of values. They are the compass that guides us in everything we do. Our culture is formed when we put these values into action.

They go on to say

We’re constantly trying to find better ways to get things done and to bring out the best in ourselves and others.

Here are the core brand values that drive the  IKEA  brand.

Togetherness

Caring for people and planet

Cost-consciousness

Renew and improve

Different with a meaning

Give and take responsibility

Lead by example

As you can see, IKEA’s values are unique to them. They’re clear and actionable and can be used at to guide decisions, actions, communication and engagements.

How To Develop Your Brand Values

When defining core values for your own brand, start with single words that are important to you in how you do business, then make them unique and actionable.

#5. Apple – Brand Positioning

Brand positioning  is arguably the most important and most difficult brand strategy element to define and develop.

The goal of brand positioning is to specify a unique  point-of-difference (or differentiator) , that sets the brand apart from its competitors.

An effective brand position will earn the brand a distinctive place in the mind of the audience as to why they are a more relevant choice for them. Consumers are bombarded with choices in every category and brands must fight for awareness, attention, and salience.

The winners are remembered and chosen in the buying decisions and the positioning strategy plays a big role in influencing that decision. 

Apple  is one of the best examples in the worlds of a strong positioning strategy.

When you think of Apple, you think of  Simplicity and Innovation. 

There are hundreds of technology brands in the world through none deliver the innovation and the simplistic  brand experience  quite like Apple. This focus on advancement and an exemplary brand experience has allowed Apple to establish the leading position with premium pricing competitors can’t compete with. Here is the Apple brand positioning statement.

For individuals who want the best personal device, Apple is the technology leader that emphasises research, advancement and innovation to give our customers an innovative and seamless experience. We consider the impact our products and processes have on our customers and the planet.

The  brand positioning statement is not designed as a piece of marketing, but an internal document to shape everything about the brand from experience to marketing and everywhere in between.

How To Develop A Brand Position

When defining your brand position, uncover what’s important to your audience and how you’ll give them what they want with an experience unique to your brand.

#6. Harley Davidson – Brand Personality

Brand personality  is one of the most potent but underutilised elements of brand strategy.

The goal of brand personality is to make your brand sound and feel human rather than feeling like a corporate entity.

What a brand says is critical, but the way it says it is becoming an increasingly important aspect of  brand communication . 

As people, whether or not we connect with others is largely due to whether or not our personalities align.

We feel more connected to those who display the same characteristics and traits as we do because our reptilian brain signals the familiarity as safety.

Brands therefore need to show up with relevant human traits to get approval from that reptilian brain.

Harley Davison  is a perfect example of a brand with personality. Throughout the brand experience from the copy on their website to their image style to their marketing and advertisements, Harley’s communication is laced with personality.

Harley’s  target audience  are rebels at heart and they use that rebellious spirit throughout the experience which includes

Rugged Brand Identity

Gritty language

Rough Tone Of Voice

Non-conformist attitude

Disruptive behaviour

Harley loves to go against the grain of everyday society and in doing so, they endear themselves to the inner rebel of their audience.

How To Develop A Brand Personality

When defining a personality for your brand, take the time to first understand your audience and the traits they’re attracted to. Use those traits to connect and resonate and embed them into your communication strategy.

#7. Old Spice – Brand Voice & Tone

Brand voice  and tone is and extension of the brand personality.

The goal of the brand voice and tone is to set the mood and provide a guide for how the brand will sound.

While your brand personality are the broader strokes of how your brand will show up, your brand voice provides the subtle detail of your brands tonality. Your personality and tone work hand-in-hand to  deliver your message in a specific manner to attract your audience.

Old Spice  is an excellent example of how a brand can use a fresh tone and style of communication to connect with new markets. 

Before their  repositioning  at the turn of the century, Old Spice was seen as a boring old man’s brand.

But with a refreshed personality and tone of voice laced with tongue-in-cheek humour, satire and swagger, Old Spice became a household favourite among younger demographics.

Old Spice became the #1 brand in the Men’s Body Wash category within 18 months of adjusting their brand strategy and tone of voice.

How To Develop Your Tone Of Voice

When developing your brands tone of voice, start first with a well-defined personality. Use your personality traits to shape the way you want your brand to sound and the characteristics in the tone.

#8. Brand Story – Airbnb

Brand story or brand storytelling strategy  is the framework of narrative techniques used to engage with the audience in a highly engaging way.

The goal of brand storytelling is to create associations and deliver messages to the audience in a way that feel relevant and engaging.

Traditional marketing techniques that push products and services have an extremely high dismissal rate because consumers are simply bombarded.

Stories on the other hand engage a primitive part of the brain that cut’s through the barrier of analytical thinking.

When we hear a story it draws our attention and opens a story loop that needs to be closed.

In other words, when we hear a story, we instinctively need to know what happens next.

The more relevant the story is to the journey your audience is on, the more clearly they see themselves in the story.

Brands that weave their message into a story about their audience plants a seed in their mind that’s received fondly and remembered easily.

Airbnb  is an example of a brand that has brand storytelling down to an art. Airbnb’s mission is to help us imagine a world where we can

Belong Anywhere.

To forge this mission into a reality, they focused their efforts on building a community and have created a platform for that  community to share their stories .

From hosts to guests, AirBnB have fostered a community of storytellers and loyalists marketing the brand through their own positive experiences. 

How To Create Your Brand Story

When defining a brand storytelling framework for your brand, step into the shoes of your audience and immerse yourself in their journey. Tell the story of the journey your audience is on and weave your brand in as the support to help them get to their destination.

#9. Hermes – Brand Heritage

Brand heritage  is a brand strategy that tends to be reserved for brands with history.

The goal of brand heritage as a strategy is to create associations of tradition and longevity. 

This inherently suggests they are a brand that has stood the test of time for a reason.

Whether the brand is 30 years old or 130 years old, associations to times past can evoke a sense of nostalgia an place the brand in a unique place in the audiences mind. 

One of the best examples of brand heritage is from  Hermes , the French fashion brand. Hermes, founded in 1837 by  Theirry Hermes  is the oldest fashion brand in the world. The brand has a deep sense of history and tradition, partly because the brand still remains in the Hermes family which has now spanned five generations.

Hermes was trading long before  “branding”  became an important aspect of business and they’ve stayed true to their roots. The Hermès’ brand philosophy was well summarised by former CEO  Jean-Louis Dumas  when he said

We don’t have a policy of image, we have a policy of product.

Though very few brands enjoy the competitive advantage of heritage, it’s a potent strategy if available. 

#10. Nike – Tagline / Slogan

The  brand tagline  or slogan is the brands message distilled in its purest, most concise form.

The goal of the tagline or slogan is to plant a memorable meaning in the mind of the audience that can grow into the position it wants to own.

Though the words  “tagline” and “slogan”  and used interchangeably, there is a difference. A slogan spearheads a marketing campaign while a tagline spearheads the brand.

Slogans however can be promoted to a tagline on the back of a highly successful campaign which often happens.

The tagline should help to solidify the position by making the idea simple and easy to remember. 

Nike’s  tagline  “ Just Do It ”   is probably the most successful and memorable tagline of all time. 

The Nike tagline was born as a slogan for a campaign by Wieden + Kennedy in 1987.

The slogan resonated deeply with the athletic community who was Nike’s core audience and it quickly became the adopted tagline.

The tagline has become the spearhead of the brand alongside its iconic swoosh and acts as way of life for the brand and its customers.

How To Create a Tagline

Start first with your brand position and distil that position into a handful of words. An effective tagline has four key characteristics. It should be concise, meaningful. Memorable and catchy.

How To Create A Tagline

Over to you.

An effective brand strategy is made up of a collection of elements all working together as a cohesive system. All successful brands have a clearly defined position which is a non-negotiable when it comes to building a brand. Once that position is defined, you can use and or all of the elements listed above to focus your strategy.

Remember…Brand Strategy is the definition of a brand’s approach to who they target, how they differentiate and how they influence perceptions and decisions Get crystal clear on who your audience is and what they want, and you significantly increase your ability to influence.

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Brand Marketing PowerPoint Template

The Brand Marketing PowerPoint Template is a PPT deck for brand strategy and planning presentations. This PowerPoint provides diagrams and model templates to communicate the brand marketing approach to the team. You will find a set of slides to aid in market reach and overall brand reputation. Brand marketing is a long-term business goal of building loyal customers base by communicating the brand’s identity and value. For this purpose, effective brand marketing strategy enables the business to stand out from competitors, increase sales, and attract new customers. A strong brand value can drive significant results for the business. Therefore, it is important to highlight brand and its particular value. The presentation of brand marketing can help you collaborate with brand management and the advertisement team with an aim to promote brand.

The Brand Marketing PowerPoint Template consists of ten slides to demonstrate brand marketing strategy. These slides include a one-page brand strategy, key targets, client groups, brand positioning, design factors, and analysis. One page brand strategy is an overview slide containing key audience, brand promise, position, and voice of brand. It aids to display a vision, key issues, and expected results from the execution plan. Define key targets of brand such as psychographic aspects, demographics, background, and key goals in 4-segment slide. It provides meaningful clipart icons to represent each component graphically.

The brand marketing template offers 5 steps PowerPoint diagrams to visualize client groups. You can customize the text and icons of this slide according to target industries or groups. You can also describe the client groups in relationship to key brand positing strategies. This template has a thumbs-up shaped puzzle for 4 steps diagram to briefly discuss brand strategy overview. In addition to key targets, the brand awareness strategy slide is useful for highlighting messaging strategies. Here, add brand vision, mission, positioning statement to showcase different brand message and tagline ideas. The brand marketing analysis map template is a crucial stage of positioning brands according to their market value. The matrix slide in PowerPoint gives an easy-to-read overview of how brands are characterized.

Alternatively, other marketing strategy slides can be used to prepare presentations in PowerPoint and Google Slides for marketing topics.

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Brand marketing powerpoint presentation slides

While creating a brand marketing PowerPoint presentation slide, a presenter wants everything appropriate. Keeping this in mind, we have come up with pre-designed content ready product development presentation slides. This content ready professionally designed media performance & scheduling PPT cover the topics like awareness steps, brand awareness metrics, measuring effectiveness of the brand, bar graphs & charts, combo chart, donut pie chart and many more. We proudly present you brand building Which will help you further creating your ideas into reality. This amazing content-ready PPT slides can be used for creating PPTs on product advertising, goods strategy, quality preference, company awareness, business marketing, brand recognition, product building and management. Download it! You have got the best product awareness sample PPT model. You are just a click away to download this professionally designed product management PowerPoint deck. Encourage your audience with our brand marketing PowerPoint presentation graphics. Keep a friendly atmosphere going with our Brand Marketing Powerpoint Presentation Slides. They help you curb the hawks.

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Fully editable in PowerPoint. Can be appeared in standard and widescreen. The presentation layout offers premium customer support. Perfect for branding, brand image, brand building and more. Template well adaptable with google slides. Presentation covering 30 slides. Fast download.The stages in this process are Brand Advertisement, Brand Awareness, Brand Marketing.

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Content of this Powerpoint Presentation

With attention spans shorter than ever, it is more than necessary for brands in today’s age to curate content that helps them stand out. Brand marketing is the way to do this as you can engage your target audience and make them familiar with your goals and principles. Once these customers identify, recognize and trust your brand, they will become loyal followers and recommend your brand to others as well.

But in order to market your brand effectively, you need to come up with strategies, campaigns and awareness pyramids. You also need to track your metrics and effectiveness to see which campaigns are working and which need improvement. This is where our brand marketing templates come in, as they provide a structured format to describe your brand’s vision, ideals, and selling points with systematic clarity.

According to studies, with effective branding you can even raise your revenue by 23%! This is why it is important to ensure consistency, focus on content and create crisp visuals with these templates for a successful brand marketing strategy.

Also you can manage your brand identity with our Annual Brand Marketing Activities Planning Calendar Toolkit .

Brand Marketing Templates

Our brand marketing templates are 100% editable and customizable, and help simplify the process. These templates help you rework, track and measure your brand marketing strategies with editable formats, creative graphics and  sleek designs. Start enhancing your brand marketing strategies with these tools and make your brand a recognizable name!

You can also create effective digital brand strategies with these marketing strategy framework tools .

Let’s start exploring these brand marketing templates!

Template 1: Brand Awareness Pyramid

It is important to make your brand stand out. As people notice your brand more, they will start to recognize it and become familiar with it and hence will engage more with it. To track this engagement and ensure your customers stay loyal  to your brand, you can use this brand awareness pyramid. With this pyramid, you can see how consumers who are unaware of your brand start hearing about it, and how they become more informed by aided and unaided awareness. Eventually, you can note how your brand is dominant in their minds turning them into loyal customers. This will help you prepare short and long-term strategies to move up in the ladder.

Template 2: Brand Awareness Steps

Become the go-to choice for your customers by creating interest in your brand, maintaining that interest and eventually rewarding that interest. These steps help people to first become aware of your brand through your story and positioning. Once you have established their interest, you can turn them into trustworthy customers by using social media marketing channels, leveraging influencers, and creating vibrant content themes. You must then reward these loyal customers with promotional packages, loyalty programs,and discounts, and hold campaigns and events to ensure they stay true to your brand. You can stay on track of these steps to create brand awareness by using our template and keep building on these ideas to make your brand bloom.

Template 3: Steps to Build Brand Awareness Online

Online platforms are now a key player in a business’ success and it is important to leverage tools such as social media sites, SEO and brand marketing to grow your brand. With our Steps to build brand awareness template, you can assess the reach of all your online tools like your Youtube Ads, Facebook posts, email blasts, search advertisements, social posts and retargeting measures. You can highlight the key metrics like the reach and conversion rates of these tools and see how it helps build awareness, enhances repeat visibility and engagement, and improves sales. This helps reach and build a rapport with your target audience.

Template 4: Brand Awareness Roadmap (Layout)

In order to help your brand gain the loyalty and trust of consumers, you need to create a connection with them. This is only possible if you strategically plan your brand building campaign with a structured roadmap. Here is where our Brand building roadmap layout templates come in, as they are helpful tools that you can edit. You can create strategies like choosing the brand name, slogan, developing brand campaigns, promoting the brand on social media and more. This roadmap will help you create a compelling narrative and ensure authenticity and consistency across all touchpoints.

Template 5: Brand Awareness Campaign PPT Template

Make sure your brand is etched in the minds of your consumers by creating a detailed brand awareness campaign. Our template offers you the option to lay out your entire structure from expected ROI to goals, target audience, duration, budget, campaign name, and more. This will help you create a strategy to leave a lasting impression on your customers that will translate into conversions and sales. You can also note what isn’t working for you and try to rectify that so that your brand becomes one of the most recognizable and sought-after names.

Template 6: Brand Awareness Metrics

In order to ensure you are having meaningful conversations with your consumers and creating a deep connection with them, you need to track your brand awareness metrics. Our Brand Awareness Metrics template helps you do just that as you can note down how people hear about your brand. Track monthly tweet mentions, Twitter followers, Facebook posts, branded search, new links, branded search, and more. These metrics will help you understand what impact your strategies are having and will also show you where you stand amidst your competitors.

Template 7: Effectiveness Measurement

If you want to know whether you are on the right track or need to course correct, you need this template. With this tool, you can see what campaigns are working well for you and whether your target audience is seeing your posts and content and up to what percentage. It gives you a clear picture about your content marketing strategies and operational procedures and pinpoints areas that need improvement. Use this template to make informed decisions with data-driven analysis and focus your efforts on the right places.

Elevate Your Brand Marketing

Create a strong impression in the minds of your consumers with a carefully crafted and strategic brand awareness campaign. You can use our templates to plan your every move, create a roadmap, track your metrics and see the effectiveness of your campaigns. By using these visually compelling templates, you can establish trust, loyalty, credibility and create memorable content. This will mark the difference between being just another brand among the crowd or one that resonates with your target audience. So, strive to be a brand that people remember and return to time and again.

PS: You can also level up your brand marketing skills and campaigns with these employee goals for brand marketing templates .

Brand marketing powerpoint presentation slides with all 30 slides:

Use our Brand Marketing Powerpoint Presentation Slides to effectively help you save your valuable time. They are readymade to fit into any presentation structure.

Ratings and Reviews

by Donte Duncan

December 29, 2021

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July 6, 2021

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July 5, 2021

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Brand Awareness Strategy Marketing Plan

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Download the "Brand Awareness Strategy Marketing Plan" presentation for PowerPoint or Google Slides. This incredible template is designed to help you create your own marketing plan that is sure to impress your entire team. Using this amazing tool, you'll be able to analyze your target audience, assess your competitors, map out your messaging and positioning, identify the best promotional channels to reach your customers, allocate your budget effectively, and even set metrics for measuring success!

"### Features of this template

• 100% editable and easy to modify
• Different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• Includes information about fonts, colors, and credits of the resources used"

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