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 How to Write a Company Background in Your Company Profile

by Editorial Staff | Business , Copywriting

Company Profile-How to Write a Company Background

Almost all Malaysian companies, incorporated or not, have at least a company profile.

A company profile introduces your business and creates a positive impression on prospective buyers or stakeholders. It often includes information on its ownership and management, mission statement, future goals, products and services, and other relevant details.

However, this article will focus on the company background, one of the most prominent elements in a company profile.

What is a Company Background?

A company background is a powerful tool to help build an inspiring narrative around your business.

Additionally, it gives readers a glimpse into the enterprise’s history and the people involved in establishing it. Understanding the company’s history helps consumers feel more confident in the brand and fosters loyalty.

Although it’s one of the shortest parts of a company profile, how you tell this story will positively impact your brand’s public image and engagement!

Importance of Company Background

Company background is a valuable asset that provides several benefits to a business, including:

  • Adding Authenticity to the Company’s Message

Consumers often view businesses as impersonal entities solely focused on sales and profit.

However, behind every enterprise, there is a story detailing how it was established from scratch to its present stature. When customers research a company’s background, they can get an insider’s look at how it was founded and developed.

Therefore, it provides a greater sense of connection with the goals and people behind the company, augmenting the brand’s authenticity.

  • Develop a Company Culture

From its roots to the relationships it builds, a company culture is a powerful tool in conveying an organisation’s essence. It reflects the core values and virtues upon which it was founded. 

Certainly, fostering a positive company culture means preserving history while inspiring growth.

Company culture can be particularly influential when engaging with other businesses by demonstrating one’s principles and practices through their actions.

  • Build Trust with Customers

For any business to thrive, trust is an essential element between the company and its customers. Branding and marketing are fundamental tools for building confidence.

Your company’s background offers insights into its journey in the industry.

This reputable history, in turn, can provide credibility among potential customers, building trust and familiarity with your brand.

Elements of a Company Background

The company background is an integral part of your company’s profile.

Hence, it should be concise, informative, and interesting enough to keep your readers’ attention. Here is a brief list of a company background’s elements:

  • Company’s Purpose

The reason behind the start of your company is a crucial part of establishing a mission statement and values. Besides, it helps establish an initial perception among audiences about your business.

  • Overview of Founders

Providing a profile of the founders can give your company a human face. Moreover, you can include the timeline of the foundation of your company in the overview.

  • Founding Values and Vision

Establishing founding values for your company helps you define what makes your company unique and distinctive. Besides, it offers insight into your company culture, which will help improve your employer branding .

  • Key Events or Milestones

Include key events and milestones of your company in the company background. 

As such, you can demonstrate how those events and milestones have affected the current establishment of the company. Moreover, they can be the testaments to your company’s legitimacy.

  • Contributions and Achievements

Remember to include your accolades, media coverage, and proofs of community engagements to your company background. This is due to the positive image and reputation you can derive from all these achievements and contributions.

Get a jump-start on your writing task with some preliminary planning.

Gather critical details and ideas so you can easily craft an engaging, comprehensive company background. Having the initial groundwork done allows for a streamlined creative process!

Tips on Writing a Company Background

Now that we have reviewed the basics, here are some tips we gathered to write a compelling company background.

  • Identify Themes

Uncovering a core theme is the foundation of creating a convincing company background.

Therefore, you should review your draft and identify patterns or commonalities to help define your business’ image . For instance, if perseverance stands out as an essential thread running throughout, ensure this idea comes across clearly in all communication about your firm.

Google’s commitment to ‘innovation’, for example, has been integral in establishing itself as one of the most significant search engines worldwide.

  • Determining a Tone

Time to set the tone for your company background?

You must consider how this information will be used and ensure it resonates with your target audience . Your chosen voice should align with that of the brand.

Brands like Julie’s Biscuits, for example, opt for a friendly, conversational style due to their playful nature.

  • Design a Compelling Company Background

These days, visual appeal is paramount to communicating your narrative effectively.

Hence, incorporate imagery and videos – or even a graphic timeline of events – for an engaging read to captivate your audience! Your timeline can do a better job of conveying your company’s key events and milestones than mere words.

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If you want to create a lasting impression with corporate partners, potential customers and employees alike, look no further than Walk Production.

Our comprehensive service package includes consultation sessions, professional copywriting services, and artistic design tailored specifically to your company profile needs. Partner up now for an exceptional experience in creating the perfect profile!

Related Concepts to Explore:

Company Profile Design

Company Profile Copywriting

What is Corporate Identity

Corporate Identity Elements

Corporate Branding

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How to Write a Company Profile (Plus Samples and Templates to Aid You)

Writing a company profile can be intimidating. Start with these simple tips and company profile PDF templates for an easy start.

If you've never written a company profile before, the first time can be a little intimidating. A company profile's purpose, after all, is not just to include basic details about the brand. It must also highlight the strengths of your company clearly and confidently. Consider it to be something akin to your company's resume.

To help you create this incredibly important document for your business, you're going to need some expert advice. In this article, we have tips, templates, and samples to help get you started.

What Is a Company Profile? Meaning, Basics, and More

A company profile is a professional summary that describes a business and what it does. You'll need a professional company profile if you're trying to hook investors, but you can also use it to pacify other stakeholders, including clients and people visiting your site for the first time.

The style and length of a company profile can vary depending on the nature of the business. For new start-ups, a concise two-page profile might be sufficient, highlighting the core aspects of the company. Established organizations, on the other hand, may include additional sections showcasing their achievements, such as awards, certifications, and an extensive client portfolio.

Ultimately, the profile should reflect the company's identity, mission, and notable accomplishments. Above all, a company profile is an opportunity to let your brand's true colors shine. It is your gateway to showcasing your company's strengths and leaving a lasting mark on the minds of your audience.

What to Include in Your Company Profile

A well-written company profile is clear, concise, accurate, and completely up-to-date. Good spelling and grammar are crucial—be on the lookout for typos, and be sure to read it through several times; you might even consider using a proofreading tool as another check.

Aside from these two points, your company introduction should also include the following elements:

1. The Business Details

It's called a corporate profile for a reason—company or business profile content should pull double-duty as an easy-to-read report that details all the most important aspects of your brand, business, and goals.

This most certainly includes extremely basic information, such as contact information for your company. We've listed some of the most important things that any business profile needs to include. These tidbits should be readily available and easy to find:

  • Company name
  • Established date
  • Physical address per location
  • Phone and fax numbers
  • Website URL
  • Email address

2. The Company Basics

These items will vary depending on your industry and what you happen to do specifically; skip anything that's irrelevant to your company, picking and choosing only what you need to include.

This is one area where you can really showcase what your company has done and where it would like to take itself in the future. Invite the reader into your legacy. Show them the world that you're trying to build with your team.

  • Description of the business, including its mission and/or vision.
  • Product descriptions
  • Description of services
  • History, expansion, and growth
  • Public relations
  • Advertising
  • Industry information
  • Safety, health, and environmental policies
  • Core team details
  • Client portfolio

3. The Highlights

Now: your bragging rights. We've shown the reader where the company has been. Now, it's time to prove to them that you're already a team of winners.

  • Certifications
  • Special programs and projects
  • Testimonials
  • News or media recognition

4. Client Portfolio

If possible, you can include a list of the prominent clients or customers you have served and highlight any major partnerships. You can add testimonials or success stories from satisfied customers to build trust and confidence in your company's ability to deliver quality products or services.

5. Optional Items

You may see the following items in other company profiles or within the samples and templates below. If you've got the data or the pedigree to back any of the following up, these extra details might be of particular interest to your audience, especially to potential investors.

  • Annual sales
  • Financial targets
  • Number of employees
  • Photographs

With all of these different key details in mind, you can start to build a business profile template that includes them all. Fill in the blanks, and you've got the perfect foundation on which to build your company's profile.

Company Profile Samples and Templates

If you're hesitant to simply throw it all down at once, you can also borrow your company profile format from any successful brand that you follow, adapting it loosely to your needs. You can also find a free business profile sample online—plenty of business influencers and template services offer their take on the matter for you to exploit.

Read on to find the perfect company profile PDF for your small business. You'll need a PDF editing tool, converter, or application to open or edit some of these; we can suggest a few browser-based PDF editors if you're stuck.

1. Keeping Your Business Profile Format Short and Sweet

This first template (from TidyForm ) is short and sweet. If this is your first time creating a company profile, it might be a good one to start with. It's clean and simple; the sections in blue help prompt you with what should be included in each area.

This basic business profile template (from FormsBirds ) offers the reader a breath of fresh air with just a splash of color. With this option, you can put your own company logo at the top and edit the color theme throughout the document to match.

Another great business profile template (from FormBirds ). It begins with a useful table of contents; you can go through the index and simply add what you need to add as you go. If you prefer crisp, clean, and structured documents, you'll like this one a lot.

2. A Slightly More Involved Company Introduction

This company profile format (from TidyForm ) uses an outline instead of a table of contents. You can read through each page quickly; each section and level shows you exactly what you should include. It's also available as a DOC file, as well.

This business profile format (from FormBirds ) is stunningly visual—it takes the reader on a vibrant and illustrative adventure, all while informing them about your company's charter vision and achievements. If you have the media to flesh it all out, it's one of our top recommendations, especially for pitches.

Another great option if you prefer a visual theme is this template, also from FormsBirds . You can add company and team photos for a personal touch, along with graphs and charts that show off your numbers.

This business profile template (from TidyForm ) is as simple and attractive as it is useful. If you're worried about overloading your audience with information, the style of this company profile PDF will be able to help you organize it into something much more approachable and readable.

3. Telling It Like It Is: The Full Monty

If you're at the helm of a company that is constantly growing and evolving, you're going to need a corporate profile of corresponding proportions. This option (from TidyForm ) is more than capable of containing even extremely abundant accounts of accomplishments and other information.

This stylish company profile PDF (from FormBirds ) is completely stunning in terms of graphic design, straight-up. You'll find visual motifs and charming thematic elements throughout all 33 pages, and any of them can be customized around all the information pertaining to your company in particular.

No matter how much you have under your belt already, you'd be hard-pressed to run out of room here.

Write a Perfect Company Profile: First Impressions Matter a Lot

With any luck, at least one of the corporate profile samples mentioned here gives you just what you need: the perfect canvas upon which to base your own.

Once you've gotten all the clerical stuff out of the way, we encourage you to make your own profile. The goal is to reach out and touch the reader with what you do; a well-written corporate profile is a perfect way to win.

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How To Write the Company Background Part of a Business Plan

Tell the story of your company's background

assignment company background

What To Include

Be creative, company background examples.

A crucial part of any business plan is spelling out your company history and telling your origin story to show potential teammates and investors how you landed on your business idea and why you are uniquely qualified to pursue it.

Sharing your business background goes far beyond simply telling a clever story of how you triumphed over adversity to launch your new business. What investors will care about is how your personal history, work experience, skills, strengths, and education will help you succeed in the business.

The background portion shows what you've already done to start executing and bringing your idea to life. Potential investors want to know you'll be able to return their investment with dividends in the years to come, and the background section can help.

Key Takeaways

  • Company backgrounds share a bit about the market opportunity you are pursuing (and why you're pursuing it).
  • Company backgrounds can be brief for new companies, while established corporations will have more developed backgrounds.
  • Company backgrounds can be more creative than other parts of your business plan that need to include industry jargon or marketing buzzwords.

The company background should include a brief history of the company. Your company background could be very brief at the beginning stages of starting up, but you can still detail what you want your company to be about and the origin of your idea. Focus instead on your personal history and the journey that led you to start your business in the first place.

In a traditional business plan, your company background (also called the "company description") follows the executive summary.

Sharing the origin of the idea is valuable because it shows how you think and how you were able to take an idea, craft it into something more detailed, and ultimately build a business out of it. Detailing your progress to date, including any relevant key milestones, is an important part of this, as is listing the problems you’ve faced so far (and how you've overcome them).

Describe the market opportunity you're pursuing and why. A business plan to open a pizza parlor is not particularly creative or original, but if your idea is built around a specific market that is not being tapped, you need to emphasize this and discuss your short-term plans for growth and for reaching that market.

Key topics to include are:

  • Any existing experience or relationships with customers
  • The market you plan to cater to
  • Your educational background
  • Other companies you’ve worked for and the roles you've held in those businesses
  • Previous businesses you’ve started and their outcomes/current status
  • Your technical skills
  • Your areas of expertise in your industry segment
  • Your areas of weakness or inexperience and how you plan to compensate for them
  • Any relevant professional clubs or associations you belong to

Company backgrounds don't need to include technical details about your business structure, finances, or other information along those lines. That information will go elsewhere in the business plan.

Tell your story in a way that's more engaging than just another page that leans on industry jargon, buzzwords, and trite platitudes.

To illustrate your company's history, use images that show how you started. For example, you could highlight charts and graphs to draw attention to key milestones or incorporate customer testimonials or excerpts from news stories that featured you or your business. Take it a step further toward building connections with the people reading your company history by showing vulnerability and sharing some of your past failures (and the lessons you learned from them).

Remember to be concise and stick to just one or two creative approaches that best highlight your particular approach to business and your specific history. This section should be brief.

Here are some company background examples from familiar names.

The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories.

Our company's purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta, and other sparkling soft drinks. Our hydration, sports, coffee, and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Ayataka, and BodyArmor. Our nutrition, juice, dairy, and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife, and AdeS.

We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.

The Home Depot

When The Home Depot was founded in 1978, Bernie Marcus ad Arthur Blank had no idea how revolutionary this new "hardware store" would be for home improvement and the retail industry. Today, we're proud to be the world's largest home improvement retailer. In 2,300 stores across North America, we aspire to excel in service—to our customers, associates, communities, and shareholders. That's what leadership means to us. That's The Home Depot difference.

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Nussbaum Center for Entrepreneurship. " Business Plan Outline ."

Small Business Administration. " Write Your Business Plan ."

The Coca-Cola Company. " About the Coca-Cola Company: Overview ."

The Home Depot. " Our Story ."

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How to Write a Company Overview for a Business Plan

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Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

When you start a company, you ideally want it to grow. If you’re seeking business funding to scale your business or an initial investment to get your business off the ground, you’re going to need a business plan . Putting together a business plan can be an intimidating process that involves a lot of steps and writing — but breaking it down piece by piece can help you accomplish this seemingly insurmountable task.

One small piece of your business plan is the company overview, so let’s take a look at what that is, exactly, check out some company overview examples and go over how to make a company overview of your very own.

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What is a company overview?

A company overview provides the reader of your business plan with basic background information about your company so they have an understanding of what you do, who the management team is and what customers your business serves.

The company description is the second piece of a business plan, falling right after the executive summary. Similar to the executive summary, your company overview will be short and succinct. Your reader needs to have a grasp on what your business does and who your customers are, even if they have limited time.

assignment company background

Why do I need a company overview?

The company overview is the part of your business plan that gives the basics and background of your business. It’s the foundation on which you will build the rest of your business plan.

If you’re looking to appeal to investors or potential clients, you need a reader to make an informed decision about your company. Before they can do that, they must know what your company does and who your customer is. Lenders in particular need a reason to keep reading, since they see tons of business plans regularly. The company overview provides those answers, and it will help you get a better sense of your business so you can firm up things like your marketing plan.

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

What should I include in a company overview?

The exact elements that you need in your company overview will depend upon what details of your business are important, but there are some foundational elements that will be included in every company overview.

Once you’ve covered the basics, you can include any other minor details that will benefit a reader who will need to make an informed decision about your business.

Basic company information

Consider the company overview like an introduction for your business. In the opening paragraph of your company overview, you’ll want to include basic company information. That includes:

Your company name: This should be the official name of your business, exactly as it is written when you registered your business with the state.

Business structure: Your reader will want to know what business entity your company comes in: sole proprietorship, LLC, partnership or corporation.

Location(s): Share where your business is headquartered and other locations the business owns.

Ownership and management team

Break down who owns your business and how each owner is involved with the business. What shares of the company belong to whom? If you have a highly involved management team, share their names and key roles with the company as well.

Company history

Part of what makes your company unique is its history. And, even startups have some history. Don’t put too much focus on this section, but do add some personality and interesting details if possible, especially if they relate to your company culture.

Mission statement

Your company’s mission statement should be included in the company overview. If you don’t yet have a company mission statement, that’s okay. Think of a mission statement as the purpose of your company.

If you don’t have one, you can create one with your team. Or you can simply replace the mission statement with a problem statement. Your business idea should exist to solve a problem or pain point faced by your customers. Share what that problem is and what your business does to solve it. That’s essentially your mission statement.

Product/service and customer

This section of the company overview is where you can share the nitty-gritty details of your business. Talk about what product or service you provide and to whom you provide it. You can share some numbers here, but in general, save the numbers for later in your business plan.

The company overview should give the reader a general understanding of your business, your product or service, and your customer. If they’re interested to know more, they’ll reach out to you for a meeting or take the time to read the rest of your business plan. Keep it simple and straightforward here.

Future goals

While concrete details and facts about your business are important to whoever is reading your company overview, it’s also important to share your dreams and your vision. If you’re writing a business plan for a business that’s already in place, it’s very likely you’re looking for business financing to scale or solve a business problem. If you’re just starting out, though, then it’s likely you’re hoping to find startup funding.

The section on your future business goals should include a brief description of your growth goals for your business. Where you are now tells the reader a lot, but they also want to know where you plan to go.

A company overview is comprised of many small parts. Each part shares just a little bit more about your company with your reader.

Tips for writing a company overview

While a company overview is simply the details of your company written out, it might not be easy to write. Break it down into small steps and use these tips to make putting together your company overview just a little bit easier.

Start with the elevator pitch

If your business is already in operation, then you likely have an elevator pitch. Your company overview can start off with your elevator pitch.

The first paragraph of your company overview should include just a few sentences that explain your business and what you do. The shorter and clearer this is, the more likely your reader will understand and keep reading.

Stick to the basics

It’s tempting to pile on all the details when you’re writing a company overview. Remember, many of the details of your company, including the numbers, will be included in later sections of your business plan.

Your company overview should include only the most basic details about your company that the reader needs to know.

Be passionate

When you share the history, mission statement, and vision for the future of your company, it’s okay to show your passion. You wouldn’t be in business if you didn’t love what you do.

Your excitement for your business could spark interest for the reader and keep them engaged with your company overview and business plan.

Keep it succinct

When you’re passionate about something, it’s easy to get carried away. Remember that you’ve got plenty of space for details in your business plan. The company overview should be just the most basic information someone needs to understand your business.

It’s OK if your first draft of your company overview is long. Simply go through and edit it to be shorter, removing unnecessary details and words each time you read through it. Clear, concise descriptions are more likely to be read and to keep the reader reading to other sections of your business plan.

Have structure

Your company overview is just one piece of a multi-tiered business plan. Creating a clear structure for your business plan makes it easier to read. The same is true for your company overview.

Your business plan should have chapters, one of which is the company overview. Then, you can further break down the content for easy skimming and reading by adding sub-chapters. You can denote these breaks in content with bold headers.

While you can break down each section of the company overview with bold headers based on the above suggestions, you can also interweave some information together, such as the company structure and leadership structure. Each section should be only a few sentences long.

Write it later

If you’re struggling to write your company overview, come back to it. Write the rest of your business plan first and then write your company overview.

While this might seem like the opposite way of doing things, knowing what will be contained in the rest of your business plan can help you to focus in on the very most essential details in the company overview and to leave everything else out.

Get a test reader

If you’re struggling to edit down your company overview, get a test reader. Ideally, you’ll want to ask someone who doesn’t know a lot about your business. They’ll help you understand whether or not you’ve clearly communicated your message.

Proofreading is the final step in editing something you’ve written. This type of editing looks for typos, misspellings and grammatical errors that have been missed. Many of these small errors can be difficult to spot in our own writing, so be sure to ask someone who hasn’t seen multiple drafts of your company overview.

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Company overview examples

If you don’t want to shell out for business planning software, but would still like some company overview examples to get you started, there are many places online you can look to for help getting started, like the Small Business Administration and SCORE.

Many successful companies also have some version of their company overview made public as their company profile page online. There are some variations from the company overview steps we’ve listed above, of course, but you can use the language and style of these company overview examples for inspiration:

Starbucks company profile .

Puma company page .

TaskRabbit About page .

Peloton company page .

Nestlé About page .

If you’re still feeling stuck, or want more company overview examples, try searching the websites of your favorite companies for more information. You might be surprised what you find — the Nestlé page, for example, has more information about their strategy and business principles.

On a similar note...

One blue credit card on a flat surface with coins on both sides.

10 Creative Company Profile Examples to Inspire You [Templates]

Erica Santiago

Published: November 28, 2023

As a content creator , I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.

A woman contemplates creating a company profile

The same is true for companies. In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems.

The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile . In my case, it's a creator profile , but for you, it'd be a company profile.

Free Download: 6 Customizable Company Profile Templates

Not sure what a company profile is or how to create one? Don't worry — I got you covered with a breakdown of everything you need to know about building a company profile.

  • What a Company Profile is
  • How to Write a Company Profile

Company Overview Template

Company profile examples.

  • Company Description Examples

Company Profile Templates

What is a company profile.

A company profile introduces a business's mission, goals, vision, and history. In most cases, a profile includes an 'About Us' section that narrates how the company was founded and its whys, and a section that introduces leadership team members.

A company profile serves multiple purposes, but two of its primary goals are to connect with customers and attract investors for funding opportunities.

Why Company Profiles Are Important

As you can see on my profile, company profiles go beyond a regular About page. My profile details how I started, why I create content, and my journey to finally starting the blog.

A simple About page would typically only include a brief overview of who the company is and a point of contact.

assignment company background

Free Company Profile Templates

Outline your company profile in one simple, shareable plan.

  • Summarize your company
  • Dive into your history
  • Introduce your team
  • Highlight achievements

You're all set!

Click this link to access this resource at any time.

Your company profile would show your company's beginnings and why you continue to serve customers. Essentially, it humanizes your brand. Additionally, a company profile:

1. Differentiates Your Brand

According to my profile, my brand‘s story started with my sister’s Sailor Moon VHS tapes. Those tapes eventually led me to create content centered around anime and different “nerdy” entertainment aspects.

My brand's story is unlike any other, and the same goes for yours. No two companies have the same founding story or reason for existing.

Your history and values are integral parts of your brand positioning strategy, and a company profile is where you can mention this information without feeling like you‘re talking someone’s ear off.

2. Can Justify a Higher Price Point.

A company profile is a perfect opportunity to show the work that goes on behind the scenes, thus justifying why your prices may be higher than others in your industry.

For example, luxury fashion house Prada's company profile emphasizes the company uses raw materials that are meticulously sourced and exclusively produced for the fashion house.

This creates a sense that you're paying more for higher-quality items. It also explains why I can never afford them.

3. Builds Your Reputation.

My content creator profile emphasizes that I‘ve been an anime fan since childhood and shows how I developed my skills for years as a journalist. My audience knows I’m an experienced creator who also happens to be a total nerd.

My audience trusts I‘ll provide quality content rooted in my passion for the medium. It’s a reputation I hold dearly.

Think about what you want your company's reputation to be. Is your company the one that started as a small family-owned shop that grew into a billion-dollar enterprise? Or is it a company that upholds sustainability and puts ethics at the forefront of its brand?

You can build your reputation through marketing, service, and sales campaigns, but it all begins with a well-curated profile.

How to Write a Company Profile in 11 Steps

  • Start with a company profile template.
  • State the purpose of the company profile.
  • Decide on your company profile design.
  • Tell your story & be authentic.
  • Add your company's mission statement.
  • Write your company's history.
  • Describe the products and services you offer.
  • Name the awards your company has received.
  • Add your customer's testimonials.
  • Include a call to action.
  • Add your company's contact information.

You didn‘t think I’d tell you what a company profile is and not tell you how to write one, did you? Have no fear, here are 11 steps to guide you on how to write your company profile.

1. Start with a company profile template.

assignment company background

The asterisk implies, "If you have a body, you are an athlete.” As you scroll, you'll see information on its internal diversity and inclusion initiative, global community impact, and sustainable business program, with very little mention of its products.

Nike's company profile portrays a larger, grander vision, compelling an audience to believe in its brand before purchasing a product.

6. Seattle Cider

Seattle Cider Company Profile

9. MAD Architects

MAD Architects‘ company profile

It’s a great example of how to quickly and succinctly convey your message to site visitors.

The Cru Company Profile

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Outline your company profile in one simple, shareable PowerPoint or Google Slides plan.

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How to Write the Company Overview for a Business Plan

Hot air balloon sailing over a grassy plain. Represents providing a high-level overview of your company.

10 min. read

Updated January 17, 2024

What does your business structure look like? Who is involved? What’s your history?

These are all important questions that you’ll answer by writing the company overview section of your business plan. 

We’ll explain what to include, how to write it, and provide completed examples for you to reference.

  • What is a company overview?

The company overview (or business overview) section of your business plan briefly explains the legal structure, management team, and history of your business. 

The company overview is typically the shortest chapter of your plan and works as a sort of company record. 

It’s incredibly important if you’re seeking investment as it explains how the business is legally structured and who is involved from an ownership and management perspective.

However, you likely don’t need a company overview if you don’t plan on presenting or sharing the plan with someone outside of your business.

  • What to include in the company overview

What’s included in your company overview depends on how you intend to use your business plan. 

For example , if you don’t intend on sharing your plan with anyone outside of your organization, you can likely skip documenting simple legal information.

For this guide, we’ll cover the basics that most businesses should include in their company description.

Business structure

First, you’ll want to define what type of organization your business is registered as. The most common business structures in the US include:

  • Sole proprietor
  • Partnership

Take some time to understand the differences. Your business structure will impact how you file your taxes , your liability for business debt, and the type of insurance you’ll need. 

For the purposes of this section, it provides context for how your business legally operates. Consider adding an explanation of why you chose this specific structure and how it impacts your business.

Read More: Types of Business Structures Explained

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You’ll also need to outline the ownership stake in your company. Just list out who owns what percentage of your business, even if it’s just you. 

It may also be useful to include how each individual is involved in your business. 

However, if an investor or equity holder is involved in day-to-day operations, you may want to go more in depth on the management portion of your company overview, detailing each member’s experience and qualifications.

Location(s)

Include basic logistical information about where your business is located , additional locations the business owns, and any locations that may be acquired in the near future.

Don’t worry about going overly in-depth regarding each location’s facilities and operational functions. You will cover those details as part of the operations section of your business plan .

Company history

Your company background or history is the “Once upon a time…” of your business plan. At a minimum, you should include:

  • When it was founded
  • Who was involved
  • Major milestones up to this point

The details in this section will vary depending on who this business plan is being presented to and the stage of your company. 

For example: if you’re a relatively young business, don’t assume you have no history. 

It may not be a lengthy epic, but you have the history of who came up with the idea , how they came up with it, and how and why other people joined. 

This can matter to potential investors.

So, stay flexible when describing your history. Always keep your specific business purpose and your target reader in mind. 

If you share your plan with a third party, focus on presenting a strong track record of success and good decision-making. If you have a longer history, there are likely highlights to include and some key points you want to make. 

Just make sure not to bore them by overloading your plan with lengthy information that doesn’t connect back to your key business decisions.

Management team

The management team section of your business plan is where you showcase your team and their finest attributes.

Be sure to include details about yourself and your employees , including: 

  • Work experience
  • Past successes
  • Degrees or other credentials 

Professional gaps and planned hires

There may be team members you know you’re lacking. In that case, mention these roles and your plans to fill them.

Include which people might be taking on multiple responsibilities to fill the current gap. Additionally, if you have specific people in mind, include them, even if they aren’t currently on staff.

It’s worth pulling in supporting data from your personnel forecast that’s part of your financial plan . It doesn’t have to be overly detailed. It can just be a simple personnel table with reference to where the full financial exploration is located.

Board of advisors

If you have mentors or board members who aren’t directly involved, but help you to define your vision and overall strategy—they’re also worth mentioning. 

This can bolster your credibility through association with well-respected and experienced individuals. 

Just like with your management team and staff, include their name, position, credentials, experience, and any other important information that showcases why their involvement is valuable.

Similarly, if you are working with a lawyer , accountant, or other supporting professional—include them.

  • How to write your company overview

The company overview is one of the more straightforward sections when writing a business plan. You already know what to include, so here’s how we recommend you approach the writing process.

1. Cover the basics

Start by listing and grouping your business information into the appropriate sections. 

Depending on what you intend to do with your plan, this may be all you need for now. This is a high-level overview of your business; the most important thing is having all the necessary information in one place.

Focus on brevity. 

You can always reference other areas of your plan and house additional documents (like resumes, articles of incorporation, legal documents, full company timeline, etc.) in your appendix .

2. List the high points of your history

Take the time to accurately reflect your company history. Avoid creating a vague story or an overly long narrative documenting every small decision you’ve made. 

Like everything else in this section, keep it short and sweet. Highlight key dates, milestones (like a product or service launch), and other crucial events that impacted the trajectory of your business.

Remember, you can always point to other areas of your plan when necessary.

3. Adjust to your target audience

While we recommend keeping this section simple, it may require updates depending on who is reading your plan. That typically means adding more context or reasoning for why your business is set up as it is.

For example: You start as a partnership and include your business structure as a formality. However, you are now planning to apply for a loan . It would be worth revisiting the overview at this stage to add a brief statement about why you chose this structure and how it impacts your business.

  • Company overview examples

Even if you know what to include, it can still be helpful to review completed business overview examples to confirm you’re on the right track. 

Agriculture farm company overview example

Ownership & structure.

Botanical Bounty is an Oregon L.L.C. owned by David and Susan Nealon. The L.L.C. business structure has been chosen as a strategic way to shield the Nealons from personal liability.

Botanical Bounty has been in operation for two years. It started as a hobby where Susan could use her plant biology skills while covering some of the costs. The Nealons were able to achieve this lifestyle due to a windfall that David received as a result of exercising stock options. 

After the second year, the Nealons decided that although they had the money to live on for many years, it would be irresponsible to needlessly spend it so they got serious about the business and made a concerted effort to become profitable.

Botanical Bounty has chosen the Willamette River Valley as an ideal place to grow perennials and owns 10 acres of land used for production. During several of the winter months, production is moved into their greenhouse for propagation. Botanical Bounty employs a drip irrigation system for all of the plants.

Botanical Bounty will be led by the husband and wife team of David and Sue Nealon. David brings a wealth of business and project management skills to the company. 

While working at Yahoo!, David was responsible for the successful launch and market lead capture of Yahoo!’s driving directions section. David will be responsible for the business operations of the farm. 

Sue, with a background in plant biology, will be the driving force of the operation, growing the highest active ingredient content plants in the country. Additionally, because of her wealth of knowledge, she will lead the sales department.

Nursing home company overview example

Ownership & structure.

Bright House is chartered as a nonprofit 501(C)(3) corporation in Middletown, CT, with the goal of providing holistic and respectful assisted living and skilled nursing home care to a small group of elderly residents. 

Our primary location is the old Wayfield Bed and Breakfast on Farmer’s Road, which we have spent the last five months converting into a two-building nursing home facility in line with Eden Alternatives “Greenhouse” model for enlightened elder living.

Management Team

Bright House offers a different management structure from that of the typical hospital-model nursing home. Our primary caregivers, the 6 Elder Assistants, work as a self-managed team. They meet with the Medical Director and the nurse on-call every morning to coordinate care for the coming day.

The Medical Director has the ultimate responsibility for the health and well-being of all residents and visitors. However, the nursing and caregiving staff have unique knowledge about the residents’ physical, social, and mental well-being. They are expected to note, discuss, and recommend courses of action for all residents who, in their combined estimation, need help.

Our compensation packages, management structure, and caregiving requirements are designed to continually remind our LPNs and Elder Assistants how very valuable they are. 

Dr. Mildred Johnson is our Medical Director

Dr. Johnson has served as the head of Gerontology for six years at The Connecticut Hospital and oversaw the creation last year of their Elder Assistant training program, which provides certification for Certified Nursing Assistants (CNA) to provide in-home hospice and respite care. 

Dr. Johnson has 20 years of experience working with elderly patients in this area and has been integral in designing the physical layout, management structure, and priorities of Bright House.

The rest of our already-hired caregiving staff brings a whopping 75 years of professional experience in caring for elderly patients.

Financial Management

Madeleine Morgan has been overseeing the financial management of nonprofit organizations in Connecticut for 27 years. 

She became involved in our project when her mother developed a long-term care plan with Dr. Johnson which included home-based hospice care.

“I wish everyone could have the same love and attention Dr. Johnson showed to my mother,” Madeleine said. 

Ms. Morgan will be in charge of all financial operations at Bright House, overseeing billing, personnel payment and benefits, and development efforts.

Advertising and Marketing

We are fortunate to have a skilled public relations officer in our group. Janice Ruthers is a retired ad executive living in Middletown with her husband (a professor at the university). 

She will be working 20 hours per week in our offices as a volunteer for the first two years of our plan, helping us design advertisements and brochures and plan events like our Open House in December to let the public see the results of our efforts.

Management Team Gaps

We still need to hire one swing-shift LPN and one Elder Assistant. We are currently recruiting through Dr. Johnson’s connections at The Connecticut Hospital and expect to complete our team by mid-December at the latest.

  • Explore more business plan examples

Want to see more examples like these? Check out our library of over 550+ sample business plans to see how other real-world businesses structured their company overview sections. 

You can also download a free business plan template to ensure you cover all the necessary details. It includes step-by-step instructions to make writing quick and easy.

Content Author: Tim Berry

Tim Berry is the founder and chairman of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning.

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ENG 311 - Business Writing

  • Getting Started
  • Business & Industry Research
  • Economy Research
  • Starting a Business

Conducting Research for Your Business Prospectus Assignment

  • Company Background
  • Market Analysis
  • Financial Plan

The resources in this section will help you prepare the Company Background section of your Business Prospectus.

This section requires at least one source. Be sure to focus on the relationship between your business/product/service and the potential buyer/consumer and/or similar companies. According to the assignment description, this section should discuss three areas:

  • the company's mission and objectives
  • the company and industry
  • your product and/or service.

In order to complete the objective in this section of the assignment you will need to locate relevant sources relating to the industry you have selected for your Business Prospectus,

Selected Resources

  • Statista Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

Login Required

  • Google Finance Provides historical and current company and market information. Information on stock prices, company profiles, financial news, market summary are freely available.

The resources in this section will help you prepare the Market Analysis section of your Business Prospectus.

According to the assignment, you should have at least two sources in this section. The assignment describes this section as follows:

  • Based on market and industry research, this section will identify the likely customers or clients for your product or service. In other words, you need to answer the questions, "What currently exists in the marketplace, including competing products or services, and how does your business compare?"
  • Be sure to consider the broader economic or political issues that may affect your product or service such as cultural trends, environmental impact, new technologies, and energy and transportation issues. will identify the likely customers or clients for your product or service based on market and industry research.

Selected Resources:

Data Sources for U.S. Economy

  • Census Explorer Explore census data using visual guides and maps
  • U.S. Bureau of Economic Analysis Produces research on GDP, trade, personal income, investment, international comparisons, and special markets. Going through Resources > Article Collections, you can search for regional reports.
  • U.S. Data and Statistics US maps and population, demographic, and economic data.
  • Federal Reserve Bank of New York Designed to give a quick snapshot of the national economy.
  • National Bureau of Economic Research The NBER data collection is an eclectic mix of public use economic, demographic, and enterprise data obtained over the years to satisfy the specific requests of NBER affiliated researchers for particular projects.
  • CensusScope CensusScope, developed by the Social Science Data Analysis Network (SSDAN) at the University of Michigan, is a tool to assist researchers investigating U.S. demographic trends. Easy-to-use graphics and exportable data provide information to generalists and specialists.

The resources in this section will help you prepare the Financial Plan section of your Business Prospectus.

According to the assignment description this section discusses financial requirements and financial projections. You need to present the main financial factors in clear and persuasive writing, in addition to tables or figures (which are to be placed in the Appendix).

You need to research and obtain realistic figures for all major costs of starting and sustaining your business ( e.g. office space, legal assistance, salaries and benefits, insurance, office equipment and supplies, website creation & maintenance, advertising materials, utilities, etc.).

As part of the financial projection (noting costs across time), you need to answer the following:

  • What are the initial costs, when can revenue be anticipated
  • When will there be a return on investment (if applicable)?
  • Business Expenses Survey Created to compile statistics on business operating expenses for Retail Trade, Wholesale Trade, and Service Industries.
  • Census Business Builder Developed by the US Census Bureau, these interactive tools give you the ability to search by area of the country or type of business and generate useful reports to help your planning.
  • Salary.com Used to calculate how much you can expect to spend on employee salaries.
  • U.S. Small Businesses Association The SBA is a federal agency that helps provide counseling, capital, and contracting assistance for small businesses.
  • CalcXML Use this calculator to determine start up costs for your business.
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  • Business Management

Company Analysis Report: Examples, Templates, Components

Home Blog Business Management Company Analysis Report: Examples, Templates, Components

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Company analysis is a thorough assessment of a company's performance for deep understanding of its current state and future potential. It involves a thorough assessment of various aspects, including financial stability, market presence, and competitive advantage, to uncover valuable insights. These insights are crucial for investors, creditors, and business partners in making effective decisions and formulating strategies.

Company analysis report focuses on examining a company’s financial performance, shedding light on essential indicators such as revenue growth, profitability ratios, liquidity position, and efficiency metrics. By closely analyzing these financial aspects, we gain insights into the company's financial health, stability, and its ability to generate sustainable returns. Additionally, operational efficiency metrics provide valuable information on the company's effectiveness in delivering products or services to the market.

In addition to the company performance analysis report, it also includes a SWOT analysis report, which assesses the company's internal strengths and weaknesses, as well as external opportunities and threats.

What is a Company Analysis Report?

Business analysis report of a company is a comprehensive assessment of it’s performance, operations, and strategic position. The Company Analysis report gives insights into the company's strengths, weaknesses, opportunities, and threats thus allowing stakeholders to make informed decisions. Writing a report on company analysis typically includes an evaluation of various components such as business opportunities, market planning, customer segmentation, territory design, marketing strategies, and more.

Business analysts play a vital role in gathering and analyzing data, identifying business requirements, and proposing solutions to improve operational efficiency and achieve business objectives. Therefore, incorporating the best Business Analyst training practices enhances the quality and accuracy of the analysis.

Components to Analyze Business Opportunities

1. market planning.

  • Market Segmentation: Divide the target market into distinct groups based on characteristics such as demographics, psychographics, and behavior.
  • Target Market Selection: Determine the most attractive market segments to focus on based on their size, growth potential, profitability, and alignment with the company's capabilities.
  • Positioning Strategy: Define how the company wants to be perceived in the market relative to its competitors, emphasizing unique value propositions and differentiation.
  • Marketing Mix: Develop strategies for product/service, pricing, distribution, and promotion to effectively reach and engage the target market.

2. Customer Segmentation

  • Identify Customer Needs: Understand the needs, preferences, and pain points of different customer segments to tailor products, services, and marketing messages accordingly.
  • Customer Profiling: Create detailed profiles of each customer segment, including demographics, psychographics, purchasing behavior, and motivations.
  • Customer Lifetime Value: Assess the long-term value of each customer segment to prioritize resource allocation and develop customer retention strategies.

3. Territory Design

  • Geographic Analysis: Evaluate geographical areas and regions to determine market potential, customer density, and logistical considerations.
  • Sales Territory Allocation: Divide the market into sales territories , considering factors such as customer distribution, sales potential, and sales rep capacity.
  • Resource Allocation: Determine the allocation of sales, marketing, and operational resources across different territories based on their strategic importance and potential.

4. Marketing

  • Marketing Strategies: Develop strategies for branding, advertising, digital marketing, public relations, and customer relationship management to effectively reach and engage the target market.
  • Campaign Evaluation: Measure the success of marketing campaigns by evaluating important metrics.
  • Customer Feedback Analysis: Analyze customer feedback, reviews, and surveys to identify areas for improvement and gather insights for future marketing efforts.

Business analysts play a crucial role in understanding market dynamics, gathering and analyzing data, and translating insights into actionable strategies. KnowledgeHut best Business Analyst training offers a comprehensive curriculum that covers various aspects of market analysis, customer profiling, and marketing strategies.

How to Write a Company Analysis?

Writing a business analysis report of a company involves a structured approach to examine the company's performance, operations, and strategic position. Below are the steps:

1. Preparation

  • Define the purpose and scope of the analysis.
  • Collect relevant data and information about the company, its industry, competitors, and market trends.
  • Identify the key stakeholders and their information needs.

2. Structure

  • Executive Summary: Provide a concise overview of the report's findings and recommendations.
  • Study Introduction: Introduce the company and its background, including its mission, vision, and core values.
  • Methodology: Explain the research methods, data sources, and analytical tools used.
  • Review of Statistics: Give a detailed analysis of each component, including market analysis, SWOT analysis, financial analysis, etc.
  • Conclusion: Give a summary of the main findings and insights derived from the analysis
  • References: Citations of the sources used in the report, ensuring credibility and transparency.

3. Presentation

  • Use clear and concise language.
  • Include visual aids such as charts, graphs, and tables to support the analysis.
  • Organize the report in a logical and structured manner.
  • Provide an unbiased evaluation that presents both the strengths and weaknesses of the company

Business Management training equips professionals with the necessary skills in strategic planning, organizational analysis, and decision-making. By incorporating principles and techniques learned in business management training, analysts can provide valuable insights and recommendations to drive business success.

What Should be Included in the Company Analysis Report?

 1. executive summary.

An executive summary is a condensed version of a comprehensive document or report. It provides an overview of the full report's essential points, key findings, and recommended actions. The executive summary is a valuable tool for quickly sharing the main points and significance of the report. It helps communicate the key findings and recommendations in a concise way without reading the entire report.

2. Study Introduction

The study introduction provides a concise overview of the company, its industry, and the purpose of the analysis. It summarizes the key aspects of the company, like its history, mission, and organizational structure. It also highlights its products or services and target market. Lastly, it clearly states the purpose of the analysis.

3. Methodology

The methodology section provides a concise explanation of the research methods, data sources, and analytical tools used. It outlines the approach taken to gather and analyze information. This includes describing the primary and secondary research methods employed. It also highlights the key data sources utilized, such as financial reports, industry publications, market research reports, and academic studies.

4. Review of Statistics

A review of statistics in a company analysis report is an essential aspect of evaluating the performance and financial health of a company. The review of the statistics section provides a detailed report of various aspects of the company such as market analysis, SWOT analysis, financial analysis, and more. This section gives an in-depth analysis of each aspect, with supporting data thus providing valuable insights

5. Conclusion

The conclusion of a company analysis report summarizes the key findings and insights derived from the analysis. It provides an overview of the company's performance, financial health, and overall outlook. The conclusion serves as a concise summary of the main findings and insights derived from the analysis. It highlights the major findings of the entire company analysis report. The conclusion also includes recommendations based on the analysis.

6. References

In a company analysis report, references refer to the information sources used to gather data and support the analysis and conclusions presented in the report. Including references in a company analysis report is essential for providing credibility and allowing readers to verify the sources of information and data used in the analysis.

Importance of Company Analysis Reporting

  • Decision Making:  Company analysis reports provide essential information and insights that aid decision making. These reports are assessed by investors and shareholders before investing in a company. The analysis helps them evaluate the company's financial strength, growth potential, and overall performance.
  • Risk Assessment: Company analysis reports assist in assessing the risks associated with a company. By evaluating factors such as financial stability, market position, industry trends, and competitive landscape, stakeholders can identify potential risks.
  • Performance Evaluation : Analysis reports enable stakeholders to evaluate the company's performance against its objectives, competitors, and industry benchmarks. By reviewing key financial metrics, operational efficiency, market share, and other relevant factors, stakeholders gain insights into the company's strengths, weaknesses, and areas for improvement.
  • Transparency and Accountability : Company analysis reports promote transparency and accountability. These reports contain detailed information about the company's financial position, performance, and strategies. These reports allow stakeholders to hold the company's management accountable for their actions and decisions.
  • Investor Relations: For publicly traded companies, analysis reports play a crucial role in maintaining positive investor relations. These reports provide shareholders and potential investors with a comprehensive understanding of the company's financial performance, prospects, and risks. Thereby influencing investment decisions and investor confidence.
  • Strategic Planning:  Company analysis reports support strategic planning by providing valuable insights into the company's internal and external environment. This information helps management identify areas for improvement, formulate business strategies, allocate resources effectively, and make informed decisions to drive the company's growth and success.
  • Regulatory Compliance: Analysis reports contribute to regulatory compliance, particularly for publicly traded companies that are required to disclose financial information to regulatory bodies and stakeholders. By adhering to reporting standards and providing accurate and transparent data, companies demonstrate compliance and maintain trust with regulators and the market.

Company Analysis Report Examples

Here is a company analysis report sample PDF template

  • Sample Company Analysis Report Template
  • Company Investment Analysis Report Template
  • Company Financial Analysis Report Template

In conclusion, a company analysis report serves as a valuable tool for stakeholders to assess a company's performance, financial health, and prospects. It helps evaluate performance, identify business opportunities, and make informed decisions. The report enables stakeholders to make informed investment decisions by providing transparent and accurate information. 

It also fosters transparency, strengthens investor relations, and supports regulatory compliance. Ultimately, the company analysis report serves as a comprehensive source of information, empowering stakeholders to understand the company's position, identify areas for improvement, and drive its growth and success. By evaluating various components such as market planning, customer segmentation, and marketing strategies, stakeholders can gain insights to drive productivity, innovation, and continuous improvement within the organization.

Frequently Asked Questions (FAQs)

  • Executive summary: This is a concise overview of the entire company analysis report
  • Study introduction: This section introduces the purpose and scope of the company analysis.
  • Methodology: The methodology section outlines the approach and methods used to conduct the company analysis.
  • Review of statistics: This section presents and analyzes relevant statistics and data related to the company's performance, financials, market position, or any other relevant metrics
  • Conclusion: The conclusion section provides a summary of the main findings and insights from the analysis.
  • References: This section lists the sources and references cited throughout the company analysis report

Limited data availability, biased information, complex market dynamics, and accurate forecasting of future trends.

The factors considered in company analysis include financial performance, market positioning, industry trends, management competence, competitive landscape, growth strategies, risk factors, stakeholder analysis, customer segmentation, regulatory factors, and the company's strategic initiatives.

To make informed investment decisions, evaluate partnerships, negotiate contracts, and develop strategic plans aligned with company goals.

Investors, financial analysts, potential partners, and stakeholders seeking insights into a company's viability and potential.

Profile

Mansoor Mohammed

Mansoor Mohammed is a dynamic and energetic Enterprise Agile Coach, P3M & PMO Consultant, Trainer, Mentor, and Practitioner with over 20 years of experience in Strategy Execution and Business Agility. With a background in Avionics, Financial Services, Banking, Telecommunications, Retail, and Digital, Mansoor has led global infrastructure and software development teams, launched innovative products, and enabled Organizational Change Management. As a results-driven leader, he excels in collaborating, adapting, and driving partnerships with stakeholders at all levels. With expertise in Change Management, Transformation, Lean, Agile, and Organizational Design, Mansoor is passionate about aligning strategic goals and delivering creative solutions for successful business outcomes. Connect with him to explore change, Agile Governance, implementation delivery, and the future of work.

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MGT 2220: Principles of Management (Assignment)

  • Company Information
  • Industry Information
  • Case Studies
  • Additional Resources
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Term assignment.

TERM PROJECT

  • Background and Context: Discuss type of industry, products/services, and how organizational vision and strategies have influenced their management.
  • Analysis of current managerial style and organizational culture.
  • One NEW recommendation by you that the company can embark on in the near future meaning the next one to three years. This can be a goal to fix issues the company may be experiencing, or to address new endeavors from a growth perspective. Ensure that these align with the organization’s vision and values.   This recommendation must not be identical or very similar to anything the organization is planning already or is currently involved in.  The management involves the four functions of management being applied to achieve some type of organizational goal.
  • For your recommendation you will select one goal that will be accomplish. This goal must be a specific goal following the SMART goal setting theory. That means the goal must be specific, measurable, achievable, relevant, and time bound.
  • Once your goal is selected for your new strategic initiative you will complete the following four areas regarding the four functions of management.

List and describe the 4 functions of management.  Then, for each of the functions describe how your goal will be achieved by the organization. This section should be approximately eight paragraphs. Four paragraphs to describe the four functions, and then four paragraphs to apply the four functions to how the organization will address your recommendation.

Getting Started

A published SWOT report or company profile is always a good starting point for your company analysis.   These reports will also provide the name of the top management executives at your company.

To Locate SWOT Reports:

  • Business Insights  - From the main page in Business Insights, select a company or search for the name of your company. There are Company Profiles for 400,000+ companies, and the largest 1000 public companies have a SWOT analysis right next to the Company Overview.
  • ProQuest Central  - From the main search page in ProQuest Central, type the name of your company and SWOT into the search bar. From the results, choose the relevant record

To Locate Company Profiles:

Business Market Research Collection  -  This collection includes Hoover’s Company Profiles for thousands of public and non-public companies.   From the main search page, type the name of your company and HOOVERS into the search bar.   From the results, choose the relevant record.

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Assignment on Coca-Cola Company

Profile image of Amirul Islam Lisan

As the leading beverages company in the world, Coca Cola almost monopolizes the entire carbonated beverages segment. Beside it, Coca Cola also maintain their reputation as the leading company in the world using PESTLE analysis so that Coca Cola can examine the macro-environment of Coca Cola’s operations.

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Con l’ausilio e attraverso la lente di inedita documentazione archivistica, si analizzeranno alcune delle principali tappe della biografia e della carriera dell’«ingegnere/topografo» umbro (1863-1944) che più sono sembrate significative nel processo di costruzione di quel bagaglio di skills che negli anni della maturità gli hanno consentito di operare così proficuamente a Cerveteri e in generale nel territorio affidato alle sue cure.

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We examined social support among older American Indians in relation to their diabetes management. In-depth interviews were conducted with 28 participants aged ≥ 60 years who were members of a federally-recognized tribe. We examined professionally transcribed audio recordings with a systematic text analysis approach. Main sources of social support were family/friends, clinicians/formal services, community/culture, and spiritual/God. Most of the support was instrumental in nature, including food shopping, meal preparation, and medication management. Social support had both positive and negative influences diabetes management while there were some participants who lacked support. The four main social support types were present, including instrumental, emotional, informational, appraisal support. Value orientations among American Indian families command lateral-group relational behavior rather than autonomy and independence with extended social systems fostering interdependence. A deepe...

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Para la histologia, “su objeto es el estudio de la estructura microscopica de animales y plantas”, fundamental para establecer la relacion estructural y funcional de los organos, siendo de gran importancia para integrar el aprendizaje de la anatomia, la biologia celular y molecular, la fisiologia y la comprension de los procesos patologicos. En la actualidad, la academia ha permitido la inclusion de la tecnologia, como una herramienta util y de gran ayuda como estrategia didactica que apoya el componente teorico de una asignatura, obteniendose grandes resultados. Por tanto, el proposito de este trabajo de grado es, aportar un material didactico, que le ayude al estudiante de histologia, a acceder de forma virtual, participativa y facil a los conceptos, puntualmente de la anatomia microscopica del sistema nervioso, e integrando en esta herramienta elementos teorico - practicos que faciliten tanto la ensenanza como su aprendizaje.

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