why is a research paper important

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11.1 The Purpose of Research Writing

Learning objectives.

• Identify reasons to research writing projects.
• Outline the steps of the research writing process.

Why was the Great Wall of China built? What have scientists learned about the possibility of life on Mars? What roles did women play in the American Revolution? How does the human brain create, store, and retrieve memories? Who invented the game of football, and how has it changed over the years?

You may know the answers to these questions off the top of your head. If you are like most people, however, you find answers to tough questions like these by searching the Internet, visiting the library, or asking others for information. To put it simply, you perform research.

Whether you are a scientist, an artist, a paralegal, or a parent, you probably perform research in your everyday life. When your boss, your instructor, or a family member asks you a question that you do not know the answer to, you locate relevant information, analyze your findings, and share your results. Locating, analyzing, and sharing information are key steps in the research process, and in this chapter, you will learn more about each step. By developing your research writing skills, you will prepare yourself to answer any question no matter how challenging.

Reasons for Research

When you perform research, you are essentially trying to solve a mystery—you want to know how something works or why something happened. In other words, you want to answer a question that you (and other people) have about the world. This is one of the most basic reasons for performing research.

But the research process does not end when you have solved your mystery. Imagine what would happen if a detective collected enough evidence to solve a criminal case, but she never shared her solution with the authorities. Presenting what you have learned from research can be just as important as performing the research. Research results can be presented in a variety of ways, but one of the most popular—and effective—presentation forms is the research paper . A research paper presents an original thesis, or purpose statement, about a topic and develops that thesis with information gathered from a variety of sources.

If you are curious about the possibility of life on Mars, for example, you might choose to research the topic. What will you do, though, when your research is complete? You will need a way to put your thoughts together in a logical, coherent manner. You may want to use the facts you have learned to create a narrative or to support an argument. And you may want to show the results of your research to your friends, your teachers, or even the editors of magazines and journals. Writing a research paper is an ideal way to organize thoughts, craft narratives or make arguments based on research, and share your newfound knowledge with the world.

Write a paragraph about a time when you used research in your everyday life. Did you look for the cheapest way to travel from Houston to Denver? Did you search for a way to remove gum from the bottom of your shoe? In your paragraph, explain what you wanted to research, how you performed the research, and what you learned as a result.

Research Writing and the Academic Paper

No matter what field of study you are interested in, you will most likely be asked to write a research paper during your academic career. For example, a student in an art history course might write a research paper about an artist’s work. Similarly, a student in a psychology course might write a research paper about current findings in childhood development.

Having to write a research paper may feel intimidating at first. After all, researching and writing a long paper requires a lot of time, effort, and organization. However, writing a research paper can also be a great opportunity to explore a topic that is particularly interesting to you. The research process allows you to gain expertise on a topic of your choice, and the writing process helps you remember what you have learned and understand it on a deeper level.

Research Writing at Work

Knowing how to write a good research paper is a valuable skill that will serve you well throughout your career. Whether you are developing a new product, studying the best way to perform a procedure, or learning about challenges and opportunities in your field of employment, you will use research techniques to guide your exploration. You may even need to create a written report of your findings. And because effective communication is essential to any company, employers seek to hire people who can write clearly and professionally.

Writing at Work

Take a few minutes to think about each of the following careers. How might each of these professionals use researching and research writing skills on the job?

• Medical laboratory technician
• Small business owner
• Information technology professional
• Freelance magazine writer

A medical laboratory technician or information technology professional might do research to learn about the latest technological developments in either of these fields. A small business owner might conduct research to learn about the latest trends in his or her industry. A freelance magazine writer may need to research a given topic to write an informed, up-to-date article.

Think about the job of your dreams. How might you use research writing skills to perform that job? Create a list of ways in which strong researching, organizing, writing, and critical thinking skills could help you succeed at your dream job. How might these skills help you obtain that job?

Steps of the Research Writing Process

How does a research paper grow from a folder of brainstormed notes to a polished final draft? No two projects are identical, but most projects follow a series of six basic steps.

These are the steps in the research writing process:

• Choose a topic.
• Plan and schedule time to research and write.
• Conduct research.
• Organize research and ideas.
• Draft your paper.
• Revise and edit your paper.

Each of these steps will be discussed in more detail later in this chapter. For now, though, we will take a brief look at what each step involves.

Step 1: Choosing a Topic

As you may recall from Chapter 8 “The Writing Process: How Do I Begin?” , to narrow the focus of your topic, you may try freewriting exercises, such as brainstorming. You may also need to ask a specific research question —a broad, open-ended question that will guide your research—as well as propose a possible answer, or a working thesis . You may use your research question and your working thesis to create a research proposal . In a research proposal, you present your main research question, any related subquestions you plan to explore, and your working thesis.

Step 2: Planning and Scheduling

Before you start researching your topic, take time to plan your researching and writing schedule. Research projects can take days, weeks, or even months to complete. Creating a schedule is a good way to ensure that you do not end up being overwhelmed by all the work you have to do as the deadline approaches.

During this step of the process, it is also a good idea to plan the resources and organizational tools you will use to keep yourself on track throughout the project. Flowcharts, calendars, and checklists can all help you stick to your schedule. See Chapter 11 “Writing from Research: What Will I Learn?” , Section 11.2 “Steps in Developing a Research Proposal” for an example of a research schedule.

Step 3: Conducting Research

When going about your research, you will likely use a variety of sources—anything from books and periodicals to video presentations and in-person interviews.

Your sources will include both primary sources and secondary sources . Primary sources provide firsthand information or raw data. For example, surveys, in-person interviews, and historical documents are primary sources. Secondary sources, such as biographies, literary reviews, or magazine articles, include some analysis or interpretation of the information presented. As you conduct research, you will take detailed, careful notes about your discoveries. You will also evaluate the reliability of each source you find.

Step 4: Organizing Research and the Writer’s Ideas

When your research is complete, you will organize your findings and decide which sources to cite in your paper. You will also have an opportunity to evaluate the evidence you have collected and determine whether it supports your thesis, or the focus of your paper. You may decide to adjust your thesis or conduct additional research to ensure that your thesis is well supported.

Remember, your working thesis is not set in stone. You can and should change your working thesis throughout the research writing process if the evidence you find does not support your original thesis. Never try to force evidence to fit your argument. For example, your working thesis is “Mars cannot support life-forms.” Yet, a week into researching your topic, you find an article in the New York Times detailing new findings of bacteria under the Martian surface. Instead of trying to argue that bacteria are not life forms, you might instead alter your thesis to “Mars cannot support complex life-forms.”

Step 5: Drafting Your Paper

Now you are ready to combine your research findings with your critical analysis of the results in a rough draft. You will incorporate source materials into your paper and discuss each source thoughtfully in relation to your thesis or purpose statement.

When you cite your reference sources, it is important to pay close attention to standard conventions for citing sources in order to avoid plagiarism , or the practice of using someone else’s words without acknowledging the source. Later in this chapter, you will learn how to incorporate sources in your paper and avoid some of the most common pitfalls of attributing information.

Step 6: Revising and Editing Your Paper

In the final step of the research writing process, you will revise and polish your paper. You might reorganize your paper’s structure or revise for unity and cohesion, ensuring that each element in your paper flows into the next logically and naturally. You will also make sure that your paper uses an appropriate and consistent tone.

Once you feel confident in the strength of your writing, you will edit your paper for proper spelling, grammar, punctuation, mechanics, and formatting. When you complete this final step, you will have transformed a simple idea or question into a thoroughly researched and well-written paper you can be proud of!

Review the steps of the research writing process. Then answer the questions on your own sheet of paper.

• In which steps of the research writing process are you allowed to change your thesis?
• In step 2, which types of information should you include in your project schedule?
• What might happen if you eliminated step 4 from the research writing process?

Key Takeaways

• People undertake research projects throughout their academic and professional careers in order to answer specific questions, share their findings with others, increase their understanding of challenging topics, and strengthen their researching, writing, and analytical skills.
• The research writing process generally comprises six steps: choosing a topic, scheduling and planning time for research and writing, conducting research, organizing research and ideas, drafting a paper, and revising and editing the paper.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

8 Key Elements of a Research Paper Structure + Free Template (2024)

Table of contents

Brinda Gulati

Welcome to the twilight zone of research writing. You’ve got your thesis statement and research evidence, and before you write the first draft, you need a wireframe — a structure on which your research paper can stand tall. 

When you’re looking to share your research with the wider scientific community, your discoveries and breakthroughs are important, yes. But what’s more important is that you’re able to communicate your research in an accessible format. For this, you need to publish your paper in journals. And to have your research published in a journal, you need to know how to structure a research paper.

Here, you’ll find a template of a research paper structure, a section-by-section breakdown of the eight structural elements, and actionable insights from three published researchers.

Let’s begin!

Why is the Structure of a Research Paper Important?

A research paper built on a solid structure is the literary equivalent of calcium supplements for weak bones.

Richard Smith of BMJ says, “...no amount of clever language can compensate for a weak structure."

There’s space for your voice and creativity in your research, but without a structure, your paper is as good as a beached whale — stranded and bloated.

A well-structured research paper:

• Communicates your credibility as a student scholar in the wider academic community.
• Facilitates accessibility for readers who may not be in your field but are interested in your research.
• Promotes clear communication between disciplines, thereby eliminating “concept transfer” as a rate-limiting step in scientific cross-pollination.
• Increases your chances of getting published!

Research Paper Structure Template

Why Was My Research Paper Rejected?

A desk rejection hurts — sometimes more than stubbing your pinky toe against a table.

Oftentimes, journals will reject your research paper before sending it off for peer review if the architecture of your manuscript is shoddy. 

The JAMA Internal Medicine , for example, rejected 78% of the manuscripts it received in 2017 without review. Among the top 10 reasons? Poor presentation and poor English . (We’ve got fixes for both here, don’t you worry.)

5 Common Mistakes in a Research Paper Structure

• Choppy transitions : Missing or abrupt transitions between sections disrupt the flow of your paper. Read our guide on transition words here. 
• Long headings : Long headings can take away from your main points. Be concise and informative, using parallel structure throughout.
• Disjointed thoughts : Make sure your paragraphs flow logically from one another and support your central point.
• Misformatting : An inconsistent or incorrect layout can make your paper look unprofessional and hard to read. For font, spacing, margins, and section headings, strictly follow your target journal's guidelines.
• Disordered floating elements : Ill-placed and unlabeled tables, figures, and appendices can disrupt your paper's structure. Label, caption, and reference all floating elements in the main text.

What Is the Structure of a Research Paper? 

The structure of a research paper closely resembles the shape of a diamond flowing from the general ➞ specific ➞ general. 

We’ll follow the IMRaD ( I ntroduction , M ethods , R esults , and D iscussion) format within the overarching “context-content-conclusion” approach:

➞ The context sets the stage for the paper where you tell your readers, “This is what we already know, and here’s why my research matters.”

➞ The content is the meat of the paper where you present your methods, results, and discussion. This is the IMRad (Introduction, Methods, Results, and Discussion) format — the most popular way to organize the body of a research paper. 

➞ The conclusion is where you bring it home — “Here’s what we’ve learned, and here’s where it plays out in the grand scheme of things.”

Now, let’s see what this means section by section.

1. Research Paper Title

A research paper title is read first, and read the most. 

The title serves two purposes: informing readers and attracting attention . Therefore, your research paper title should be clear, descriptive, and concise . If you can, avoid technical jargon and abbreviations. Your goal is to get as many readers as possible.

In fact, research articles with shorter titles describing the results are cited more often . 

An impactful title is usually 10 words long, plus or minus three words. 

For example:

• "Mortality in Puerto Rico after Hurricane Maria" (word count = 7)
• “A Review of Practical Techniques For the Diagnosis of Malaria” (word count = 10)

2. Research Paper Abstract

In an abstract, you have to answer the two whats :

• What has been done?
• What are the main findings?

The abstract is the elevator pitch for your research. Is your paper worth reading? Convince the reader here. 

✏️ NOTE : According to different journals’ guidelines, sometimes the title page and abstract section are on the same page. 

An abstract ranges from 200-300 words and doubles down on the relevance and significance of your research. Succinctly.  

This is your chance to make a second first impression. 

If you’re stuck with a blob of text and can’t seem to cut it down, a smart AI elf like Wordtune can help you write a concise abstract! The AI research assistant also offers suggestions for improved clarity and grammar so your elevator pitch doesn’t fall by the wayside. 

Get Wordtune for free > Get Wordtune for free >

3. Introduction Section

What does it do.

Asks the central research question.

Pre-Writing Questions For the Introduction Section

The introduction section of your research paper explains the scope, context, and importance of your project. 

I talked to Swagatama Mukherjee , a published researcher and graduate student in Neuro-Oncology studying Glioblastoma Progression. For the Introduction, she says, focus on answering three key questions:

• What isn’t known in the field? 
• How is that knowledge gap holding us back?
• How does your research focus on answering this problem?

When Should You Write It?

Write it last. As you go along filling in the body of your research paper, you may find that the writing is evolving in a different direction than when you first started. 

Organizing the Introduction

Visualize the introduction as an upside-down triangle when considering the overall outline of this section. You'll need to give a broad introduction to the topic, provide background information, and then narrow it down to specific research. Finally, you'll need a focused research question, hypothesis, or thesis statement. The move is from general ➞ specific.

✨️ BONUS TIP: Use the famous CARS model by John Swales to nail this upside-down triangle. 

4. methods section.

Describes what was done to answer the research question, and how.

Write it first . Just list everything you’ve done, and go from there. How did you assign participants into groups? What kind of questionnaires have you used? How did you analyze your data? 

Write as if the reader were following an instruction manual on how to duplicate your research methodology to the letter. 

Organizing the Methods Section

Here, you’re telling the story of your research. 

Write in as much detail as possible, and in the chronological order of the experiments. Follow the order of the results, so your readers can track the gradual development of your research. Use headings and subheadings to visually format the section.

This skeleton isn’t set in stone. The exact headings will be determined by your field of study and the journal you’re submitting to. 

✨️ BONUS TIP : Drowning in research? Ask Wordtune to summarize your PDFs for you!

5. results section .

Reports the findings of your study in connection to your research question.

Write the section only after you've written a draft of your Methods section, and before the Discussion.

This section is the star of your research paper. But don't get carried away just yet. Focus on factual, unbiased information only. Tell the reader how you're going to change the world in the next section. The Results section is strictly a no-opinions zone.

How To Organize Your Results 

A tried-and-true structure for presenting your findings is to outline your results based on the research questions outlined in the figures.

Whenever you address a research question, include the data that directly relates to that question.

What does this mean? Let’s look at an example:

Here's a sample research question:

How does the use of social media affect the academic performance of college students?

Make a statement based on the data:

College students who spent more than 3 hours per day on social media had significantly lower GPAs compared to those who spent less than 1 hour per day (M=2.8 vs. M=3.4; see Fig. 2).

You can elaborate on this finding with secondary information:

The negative impact of social media use on academic performance was more pronounced among freshmen and sophomores compared to juniors and seniors ((F>25), (S>20), (J>15), and (Sr>10); see Fig. 4).

Finally, caption your figures in the same way — use the data and your research question to construct contextual phrases. The phrases should give your readers a framework for understanding the data: 

Figure 4. Percentage of college students reporting a negative impact of social media on academic performance, by year in school.

Dos and Don’ts For The Results Section

✔️ Related : How to Write a Research Paper (+ Free AI Research Paper Writer)

6. discussion section.

Explains the importance and implications of your findings, both in your specific area of research, as well as in a broader context. 

Pre-Writing Questions For the Discussion Section

• What is the relationship between these results and the original question in the Introduction section?
• How do your results compare with those of previous research? Are they supportive, extending, or contradictory to existing knowledge?
• What is the potential impact of your findings on theory, practice, or policy in your field?
• Are there any strengths or weaknesses in your study design, methods, or analysis? Can these factors affect how you interpret your results?
• Based on your findings, what are the next steps or directions for research? Have you got any new questions or hypotheses?

Before the Introduction section, and after the Results section. 

Based on the pre-writing questions, five main elements can help you structure your Discussion section paragraph by paragraph:

• Summary : Restate your research question/problem and summarize your major findings.
• Interpretations : Identify patterns, contextualize your findings, explain unexpected results, and discuss if and how your results satisfied your hypotheses.
• Implications: Explore if your findings challenge or support existing research, share new insights, and discuss the consequences in theory or practice.
• Limitations : Acknowledge what your results couldn’t achieve because of research design or methodological choices.
• Recommendations : Give concrete ideas about how further research can be conducted to explore new avenues in your field of study. 

Dos and Don’ts For the Discussion Section

Aritra Chatterjee , a licensed clinical psychologist and published mental health researcher, advises, “If your findings are not what you expected, disclose this honestly. That’s what good research is about.”

7. Acknowledgments

Expresses gratitude to mentors, colleagues, and funding sources who’ve helped your research.

Write this section after all the parts of IMRaD are done to reflect on your research journey without getting distracted midway. 

After a lot of scientific writing, you might get stumped trying to write a few lines to say thanks. Don’t let this be the reason for a late or no-submission.

Wordtune can make a rough draft for you. 

All you then have to do is edit the AI-generated content to suit your voice, and replace any text placeholders as needed:

8. References

Lists all the works/sources used in your research with proper citations. 

The two most important aspects of referencing are: 

• Following the correct format; and 
• Properly citing the sources. 

Keep a working document of the works you’ve referenced as you go along, but leave the finishing touches for last after you’ve completed the body of your research paper — the IMRaD.

Tips For Writing the References Section

The error rate of references in several scientific disciplines is 25%-54% . 

Don’t want to be a part of this statistic? We got you.

• Choose quality over quantity : While it's tempting to pad your bibliography to seem more scholarly, this is a rookie mistake.   Samantha Summers , a museum professional based in Canada, is a published researcher in Medieval History and Critical Philanthropy studies. According to her, “Adding in a citation just to lengthen your bibliography and without engaging deeply with the cited work doesn’t make for good writing.” We ought to listen to her advice — she has three Master’s degrees to her name for a reason. 
• Select the correct referencing guide : Always cross-check with your chosen journal’s or institution’s preference for either Harvard, MLA, APA, Chicago, or IEEE. 
• Include recent studies and research : Aim to cite academically ripe sources — not overripe. Research from the past half-decade or so is ideal, whereas studies from the 80s or 90s run a higher risk of being stale. 
• Use a reliable reference manager software : Swagatama recommends several free resources that have helped her get her research organized and published — Zotero and Mendeley are top contenders, followed by EndNote . 

By the end, your References section will look something like this:

Ready, Get, Set, Publish!

Dust yourself off, we've made it out of the twilight zone. You’ve now got the diamond of the structure of a research paper — the IMRaD format within the “context-content-conclusion” model. 

Keep this structure handy as you fill in the bones of your research paper. And if you’re stuck staring at a blinking cursor, fresh out of brain juice? 

An AI-powered writing assistant like Wordtune can help you polish your diamond, craft great abstracts, and speed through drafts! 

You've got this.

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The Why: Explaining the significance of your research

In the first four articles of this series, we examined The What: Defining a research project , The Where: Constructing an effective writing environment , The When: Setting realistic timeframes for your research , and The Who: Finding key sources in the existing literature . In this article, we will explore the fifth, and final, W of academic writing, The Why: Explaining the significance of your research.

Q1: When considering the significance of your research, what is the general contribution you make?

According to the Unite for Sight online module titled “ The Importance of Research ”:

“The purpose of research is to inform action. Thus, your study should seek to contextualize its findings within the larger body of research. Research must always be of high quality in order to produce knowledge that is applicable outside of the research setting. Furthermore, the results of your study may have implications for policy and future project implementation.”

In response to this TweetChat question, Twitter user @aemidr shared that the “dissemination of the research outcomes” is their contribution. Petra Boynton expressed a contribution of “easy to follow resources other people can use to help improve their health/wellbeing”.

Eric Schmieder said, “In general, I try to expand the application of technology to improve the efficiency of business processes through my research and personal use and development of technology solutions.” While Janet Salmons offered the response, “ I am a metaresearcher , that is, I research emerging qualitative methods & write about them. I hope contribution helps student & experienced researchers try new approaches.”

Despite the different contributions each of these participants noted as the significance of their individual research efforts, there is a significance to each. In addition to the importance stated through the above examples, Leann Zarah offered 7 Reasons Why Research Is Important , as follows:

• A Tool for Building Knowledge and for Facilitating Learning
• Means to Understand Various Issues and Increase Public Awareness
• An Aid to Business Success
• A Way to Prove Lies and to Support Truths
• Means to Find, Gauge, and Seize Opportunities
• A Seed to Love Reading, Writing, Analyzing, and Sharing Valuable Information
• Nourishment and Exercise for the Mind

Q1a: What is the specific significance of your research to yourself or other individuals?

The first of “ 3 Important Things to Consider When Selecting Your Research Topic ”, as written by Stephen Fiedler is to “choose something that interests you”. By doing so, you are more likely to stay motivated and persevere through inevitable challenges.

As mentioned earlier, for Salmons her interests lie in emerging methods and new approaches to research. As Salmons pointed out in the TweetChat, “Conventional methods may not be adequate in a globally-connected world – using online methods expands potential participation.”

For @aemidr, “specific significance of my research is on health and safety from the environment and lifestyle”. In contrast, Schmieder said “my ongoing research allows me to be a better educator, to be more efficient in my own business practices, and to feel comfortable engaging with new technology”.

Regardless of discipline, a personal statement can help identify for yourself and others your suitability for specific research. Some things to include in the statement are:

• Your reasons for choosing your topic of research
• The aspects of your topic of research that interest you most
• Any work experience, placement or voluntary work you have undertaken, particularly if it is relevant to your subject. Include the skills and abilities you have gained from these activities
• How your choice of research fits in with your future career plans

Q2: Why is it important to communicate the value of your research?

According to Salmons, “If you research and no one knows about it or can use what you discover, it is just an intellectual exercise. If we want the public to support & fund research, we must show why it’s important!” She has written for the SAGE MethodSpace blog on the subject Write with Purpose, Publish for Impact building a collection of articles from both the MethodSpace blog and TAA’s blog, Abstract .

Peter J. Stogios shares with us benefits to both the scientist and the public in his article, “ Why Sharing Your Research with the Public is as Necessary as Doing the Research Itself ”. Unsure where to start? Stogios states, “There are many ways scientists can communicate more directly with the public. These include writing a personal blog, updating their lab’s or personal website to be less technical and more accessible to non-scientists, popular science forums and message boards, and engaging with your institution’s research communication office. Most organizations publish newsletters or create websites showcasing the work being done, and act as intermediaries between the researchers and the media. Scientists can and should interact more with these communicators.”

Schmieder stated during the TweetChat that the importance of communicating the value of your research is “primarily to help others understand why you do what you do, but also for funding purposes, application of your results by others, and increased personal value and validation”.

In her article, “ Explaining Your Research to the Public: Why It Matters, How to Do It! ”, Sharon Page-Medrich conveys the importance, stating “UC Berkeley’s 30,000+ undergraduate and 11,000+ graduate students generate or contribute to diverse research in the natural and physical sciences, social sciences and humanities, and many professional fields. Such research and its applications are fundamental to saving lives, restoring healthy environments, making art and preserving culture, and raising standards of living. Yet the average person-in-the-street may not see the connection between students’ investigations and these larger outcomes.”

Q2a: To whom is it most difficult to explain that value?

Although important, it’s not always easy to share our research efforts with others. Erin Bedford sets the scene as she tells us “ How to (Not) Talk about Your Research ”. “It’s happened to the best of us. First, the question: ‘so, what is your research on?’ Then, the blank stare as you try to explain. And finally, the uninterested but polite nod and smile.”

Schmieder acknowledges that these polite people who care enough to ask, but often are the hardest to explain things to are “family and friends who don’t share the same interests or understanding of the subject matter.” It’s not that they don’t care about the efforts, it’s that the level to which a researcher’s investment and understanding is different from those asking about their work.

When faced with less-than-supportive reactions from friends, Noelle Sterne shares some ways to retain your perspective and friendship in her TAA blog article, “ Friends – How to deal with their negative responses to your academic projects ”.

Q3: What methods have you used to explain your research to others (both inside and outside of your discipline)?

Schmieder stated, “I have done webinars, professional development seminars, blog articles, and online courses” in an effort to communicate research to others. The Edinburg Napier University LibGuides guide to Sharing Your Research includes some of these in their list of resources as well adding considerations of online presence, saving time / online efficiency, copyright, and compliance to the discussion.

Michaela Panter states in her article, “ Sharing Your Findings with a General Audience ”, that “tips and guidelines for conveying your research to a general audience are increasingly widespread, yet scientists remain wary of doing so.” She notes, however, that “effectively sharing your research with a general audience can positively affect funding for your work” and “engaging the general public can further the impact of your research”.

If these are affects you desire, consider CES’s “ Six ways to share your research findings ”, as follows:

• Know your audience and define your goal
• Collaborate with others
• Make a plan
• Embrace plain language writing
• Layer and link, and
• Evaluate your work

Q4: What are some places you can share your research and its significance beyond your writing?

Beyond traditional journal article publication efforts, there are many opportunities to share your research with a larger community. Schmieder listed several options during the TweetChat event, specifically, “conference presentations, social media, blogs, professional networks and organizations, podcasts, and online courses”.

Elsevier’s resource, “ Sharing and promoting your article ” provides advice on sharing your article in the following ten places:

• At a conference
• For classroom teaching purposes
• For grant applications
• With my colleagues
• On a preprint server
• On my personal blog or website
• On my institutional repository
• On a subject repository (or other non-commercial repository)
• On Scholarly Communication Network (SCN), such as Mendeley or Scholar Universe
• Social Media, such as Facebook, LinkedIn, Twitter

Nature Publishing Group’s “ tips for promoting your research ” include nine ways to get started:

• Share your work with your social networks
• Update your professional profile
• Utilize research-sharing platforms
• Create a Google Scholar profile – or review and enhance your existing one
• Highlight key and topical points in a blog post
• Make your research outputs shareable and discoverable
• Register for a unique ORCID author identifier
• Encourage readership within your institution

Finally, Sheffield Solutions produced a top ten list of actions you can take to help share and disseminate your work more widely online, as follows:

• Create an ORCID ID
• Upload to Sheffield’s MyPublications system
• Make your work Open Access
• Create a Google Scholar profile
• Join an academic social network
• Connect through Twitter
• Blog about your research
• Upload to Slideshare or ORDA
• Track your research

Q5: How is the significance of your study conveyed in your writing efforts?

Schmieder stated, “Significance is conveyed through the introduction, the structure of the study, and the implications for further research sections of articles”. According to The Writing Center at University of North Carolina at Chapel Hill, “A thesis statement tells the reader how you will interpret the significance of the subject matter under discussion”.

In their online Tips & Tools resource on Thesis Statements , they share the following six questions to ask to help determine if your thesis is strong:

• Do I answer the question?
• Have I taken a position that others might challenge or oppose?
• Is my thesis statement specific enough?
• Does my thesis pass the “So what?” test?
• Does my essay support my thesis specifically and without wandering?
• Does my thesis pass the “how and why?” test?

Some journals, such as Elsevier’s Acta Biomaterialia, now require a statement of significance with manuscript submissions. According to the announcement linked above, “these statements will address the novelty aspect and the significance of the work with respect to the existing literature and more generally to the society.” and “by highlighting the scientific merit of your research, these statements will help make your work more visible to our readership.”

Q5a: How does the significance influence the structure of your writing?

According to Jeff Hume-Pratuch in the Academic Coaching & Writing (ACW) article, “ Using APA Style in Academic Writing: Precision and Clarity ”, “The need for precision and clarity of expression is one of the distinguishing marks of academic writing.” As a result, Hume-Pratuch advises that you “choose your words wisely so that they do not come between your idea and the audience.” To do so, he suggests avoiding ambiguous expressions, approximate language, and euphemisms and jargon in your writing.

Schmieder shared in the TweetChat that “the impact of the writing is affected by the target audience for the research and can influence word choice, organization of ideas, and elements included in the narrative”.

Discussing the organization of ideas, Patrick A. Regoniel offers “ Two Tips in Writing the Significance of the Study ” claiming that by referring to the statement of the problem and writing from general to specific contribution, you can “prevent your mind from wandering wildly or aimlessly as you explore the significance of your study”.

Q6: What are some ways you can improve your ability to explain your research to others?

For both Schmieder and Salmons, practice is key. Schmieder suggested, “Practice simplifying the concepts. Focus on why rather than what. Share research in areas where they are active and comfortable”. Salmons added, “answer ‘so what’ and ‘who cares’ questions. Practice creating a sentence. For my study of the collaborative process: ‘Learning to collaborate is important for team success in professional life’ works better than ‘a phenomenological study of instructors’ perceptions’”.

In a guest blog post for Scientific American titled “ Effective Communication, Better Science ”, Mónica I. Feliú-Mójer claimed “to be a successful scientist, you must be an effective communicator.” In support of the goal of being an effective communicator, a list of training opportunities and other resources are included in the article.

Along the same lines, The University of Melbourne shared the following list of resources, workshops, and programs in their online resource on academic writing and communication skills :

• Speaking and Presenting : Resources for presenting your research, using PowerPoint to your advantage, presenting at conferences and helpful videos on presenting effectively
• Research Impact Library Advisory Service  (RILAS): Helps you to determine the impact of your publications and other research outputs for academic promotions and grant applications
• Three Minute Thesis Competition  (3MT): Research communication competition that requires you to deliver a compelling oration on your thesis topic and its significance in just three minutes or less.
• Visualise your Thesis Competition : A dynamic and engaging audio-visual “elevator pitch” (e-Poster) to communicate your research to a broad non-specialist audience in 60 seconds.

As we complete this series exploration of the five W’s of academic writing, we hope that you are adequately prepared to apply them to your own research efforts of defining a research project, constructing an effective writing environment, setting realistic timeframes for your research, finding key sources in the existing literature, and last, but not least, explaining the significance of your research.

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Writing a Research Paper Introduction | Step-by-Step Guide

Published on September 24, 2022 by Jack Caulfield . Revised on March 27, 2023.

The introduction to a research paper is where you set up your topic and approach for the reader. It has several key goals:

• Present your topic and get the reader interested
• Provide background or summarize existing research
• Position your own approach
• Detail your specific research problem and problem statement
• Give an overview of the paper’s structure

The introduction looks slightly different depending on whether your paper presents the results of original empirical research or constructs an argument by engaging with a variety of sources.

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Table of contents

Step 1: introduce your topic, step 2: describe the background, step 3: establish your research problem, step 4: specify your objective(s), step 5: map out your paper, research paper introduction examples, frequently asked questions about the research paper introduction.

The first job of the introduction is to tell the reader what your topic is and why it’s interesting or important. This is generally accomplished with a strong opening hook.

The hook is a striking opening sentence that clearly conveys the relevance of your topic. Think of an interesting fact or statistic, a strong statement, a question, or a brief anecdote that will get the reader wondering about your topic.

For example, the following could be an effective hook for an argumentative paper about the environmental impact of cattle farming:

A more empirical paper investigating the relationship of Instagram use with body image issues in adolescent girls might use the following hook:

Don’t feel that your hook necessarily has to be deeply impressive or creative. Clarity and relevance are still more important than catchiness. The key thing is to guide the reader into your topic and situate your ideas.

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This part of the introduction differs depending on what approach your paper is taking.

In a more argumentative paper, you’ll explore some general background here. In a more empirical paper, this is the place to review previous research and establish how yours fits in.

Argumentative paper: Background information

After you’ve caught your reader’s attention, specify a bit more, providing context and narrowing down your topic.

Provide only the most relevant background information. The introduction isn’t the place to get too in-depth; if more background is essential to your paper, it can appear in the body .

Empirical paper: Describing previous research

For a paper describing original research, you’ll instead provide an overview of the most relevant research that has already been conducted. This is a sort of miniature literature review —a sketch of the current state of research into your topic, boiled down to a few sentences.

This should be informed by genuine engagement with the literature. Your search can be less extensive than in a full literature review, but a clear sense of the relevant research is crucial to inform your own work.

Begin by establishing the kinds of research that have been done, and end with limitations or gaps in the research that you intend to respond to.

The next step is to clarify how your own research fits in and what problem it addresses.

Argumentative paper: Emphasize importance

In an argumentative research paper, you can simply state the problem you intend to discuss, and what is original or important about your argument.

Empirical paper: Relate to the literature

In an empirical research paper, try to lead into the problem on the basis of your discussion of the literature. Think in terms of these questions:

• What research gap is your work intended to fill?
• What limitations in previous work does it address?
• What contribution to knowledge does it make?

You can make the connection between your problem and the existing research using phrases like the following.

Now you’ll get into the specifics of what you intend to find out or express in your research paper.

The way you frame your research objectives varies. An argumentative paper presents a thesis statement, while an empirical paper generally poses a research question (sometimes with a hypothesis as to the answer).

Argumentative paper: Thesis statement

The thesis statement expresses the position that the rest of the paper will present evidence and arguments for. It can be presented in one or two sentences, and should state your position clearly and directly, without providing specific arguments for it at this point.

Empirical paper: Research question and hypothesis

The research question is the question you want to answer in an empirical research paper.

Present your research question clearly and directly, with a minimum of discussion at this point. The rest of the paper will be taken up with discussing and investigating this question; here you just need to express it.

A research question can be framed either directly or indirectly.

• This study set out to answer the following question: What effects does daily use of Instagram have on the prevalence of body image issues among adolescent girls?
• We investigated the effects of daily Instagram use on the prevalence of body image issues among adolescent girls.

If your research involved testing hypotheses , these should be stated along with your research question. They are usually presented in the past tense, since the hypothesis will already have been tested by the time you are writing up your paper.

For example, the following hypothesis might respond to the research question above:

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The final part of the introduction is often dedicated to a brief overview of the rest of the paper.

In a paper structured using the standard scientific “introduction, methods, results, discussion” format, this isn’t always necessary. But if your paper is structured in a less predictable way, it’s important to describe the shape of it for the reader.

If included, the overview should be concise, direct, and written in the present tense.

• This paper will first discuss several examples of survey-based research into adolescent social media use, then will go on to …
• This paper first discusses several examples of survey-based research into adolescent social media use, then goes on to …

Full examples of research paper introductions are shown in the tabs below: one for an argumentative paper, the other for an empirical paper.

• Argumentative paper
• Empirical paper

Are cows responsible for climate change? A recent study (RIVM, 2019) shows that cattle farmers account for two thirds of agricultural nitrogen emissions in the Netherlands. These emissions result from nitrogen in manure, which can degrade into ammonia and enter the atmosphere. The study’s calculations show that agriculture is the main source of nitrogen pollution, accounting for 46% of the country’s total emissions. By comparison, road traffic and households are responsible for 6.1% each, the industrial sector for 1%. While efforts are being made to mitigate these emissions, policymakers are reluctant to reckon with the scale of the problem. The approach presented here is a radical one, but commensurate with the issue. This paper argues that the Dutch government must stimulate and subsidize livestock farmers, especially cattle farmers, to transition to sustainable vegetable farming. It first establishes the inadequacy of current mitigation measures, then discusses the various advantages of the results proposed, and finally addresses potential objections to the plan on economic grounds.

The rise of social media has been accompanied by a sharp increase in the prevalence of body image issues among women and girls. This correlation has received significant academic attention: Various empirical studies have been conducted into Facebook usage among adolescent girls (Tiggermann & Slater, 2013; Meier & Gray, 2014). These studies have consistently found that the visual and interactive aspects of the platform have the greatest influence on body image issues. Despite this, highly visual social media (HVSM) such as Instagram have yet to be robustly researched. This paper sets out to address this research gap. We investigated the effects of daily Instagram use on the prevalence of body image issues among adolescent girls. It was hypothesized that daily Instagram use would be associated with an increase in body image concerns and a decrease in self-esteem ratings.

The introduction of a research paper includes several key elements:

• A hook to catch the reader’s interest
• Relevant background on the topic
• Details of your research problem

and your problem statement

• A thesis statement or research question
• Sometimes an overview of the paper

Don’t feel that you have to write the introduction first. The introduction is often one of the last parts of the research paper you’ll write, along with the conclusion.

This is because it can be easier to introduce your paper once you’ve already written the body ; you may not have the clearest idea of your arguments until you’ve written them, and things can change during the writing process .

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

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How to effectively explain why my research is important?

I gave a presentation on my PhD research at university last week, and it was criticised for lacking practical significance. A different comment suggested the presentation was not placed in context. Could somebody provide some advice on how to place research in context and convey its practical significance? How can I effectively assess who/what/where/when will see the benefits of my research?

• 8 <rant>It is annoying that (in general in academia) you are forced to say that your research is significant. So it is... (which is hard to tell before) or you make it up.</rant> –  Piotr Migdal Commented Jul 4, 2013 at 7:17
• 1 @Piotr Migdal: I disagree with you. What I find annoying is two things: that there seems to be little place for fondamental research, and that in response fondamental researchers lie about their motivations to make it look more applied than it is. But one should be able to explain at least why she is interested in the question she worked out for years, and this has to be related to some sort of significance. –  Benoît Kloeckner Commented Jul 4, 2013 at 7:45
• 9 @BenoîtKloeckner Actually, I agree with you. The question "Why do you consider this topic worth investigating?" is crucial (and when it is a PhD student is is usually not yet possible to judge significance, without story-telling). But when it comes to "practical significance"... well, for fundamental research (as opposed to applied, or - engineering) it almost certainly not cure cancer, solve environmental problems and create a quantum computer (and again, Roentgen didn't work on "saving millions of lives with better diagnostics" - he was just working on a potentially fruitful thing). –  Piotr Migdal Commented Jul 4, 2013 at 12:17
• I have similar issue but with my advisor. He always asks me for applications (applied scenarios) for my research ideas. I believe its out there but I do not know what's the name of it. I either come up with application from my little head or the whole paper will be screwed. –  seteropere Commented Jul 5, 2013 at 4:34

3 Answers 3

Ask yourself a number of questions:

• Why am I doing the research?
• What problem am I solving?
• Why should anyone else by interested in this research?
• How can my results help solve someone else's problem?

The first two questions will help you understand what you are doing from your own personal perspective, as well as establishing the context of the work. The latter two will help you establish why someone else would be interested in your work.

In short, ask What? and So what? about your work.

• 3 I think that for many PhD students the answer to the first question is "because my supervisor picked this project for me"... Of course, the real reason is never stated publicly... –  Nick S Commented Oct 20, 2016 at 0:49

Definitely, your advisor is the person who should help you most with this question, so make sure you talk to her.

With this disclaimer, I would like to distinguish two things: the good and the bad way to justify the significance of your research. To be clear, good and bad are personal (but motivated) judgments and are not related with what will please people asking you that question, but with what is sane argument.

Let's start with the bad way:

this is the most important thing and most others are specialization of it: giving false but vaguely plausible reasons to study what you studied, hopping to reach other's expectations,

claiming applications that are often claimed in the area, or vaguely related but at best very long term applications (e.g. "my study of cell migration is crucial for understanding metastases, so it will help cure Cancer"; this works with any fondamental research in cell biology),

name-dropping (e.g. "Nobel Prize Trucmuche has studied this 20 years ago, so surely that must be interesting"),

generalization for the sake of generalization -applies maybe mostly to maths, but applies a lot there- (e.g. "Finsler geometry is a generalization of Riemannian geometry, so surely it is interesting").

lacking any clue (e.g. "My advisor told me to do it, so I did"). If you don't know why you are doing what you do, at some point you should find out or change subject.

Note that 1. is very, very often seen in grant application, and it might be impossible in some cases to apply successfully without resorting to this kind of argument. This does not make it a good argument; we should be as thorough in assessing the relevance of our research than we are in assessing our research result.

Now the good way:

this is the most important thing and all others are specialization of it: explaining the reasons why you where interested in the project, why you find it fascinating or interesting,

giving perspective applications that sincerely did motivate your work , either from start or that you realized during the research process. This may not exist, which is not (rather, should not be) an issue, at least in fondamental research,

placing your research in context: how it relates to what has been done before, to which previously raised question it answers, which previously held beliefs it contradicts,

explaining how it generalizes previous work to meaningful, existing examples (e.g. "My theorem on Finsler geometry explains such and such features of Hilbert geometry"),

explain the perspectives opened by your work (e.g. "if we believe this principle applies even more generally, then we can hope to use my methods to understand such and such important phenomenons"),

explain why it is fun (e.g. "look at this dancing corn starch: weird, huh?")

Without knowing your actual field of research, here are some general pointers (by no means, is this an exhaustive list):

Research and find other papers based on or is similar to your work, this will give a bit of a basis for the practical context.

From reading of papers, try and define a gap where your research may help with.

Ask your supervisor/advisor for advice in this, employ their help in defining the context.

• 1 "From reading of papers, try and define a gap where your research may help with." This seems to go backward: you do research because you noticed a gap in what we know, not the other way round. –  Benoît Kloeckner Commented Jul 4, 2013 at 7:46
• Doesn't hurt to find further evidence for this, particularly in a practical sense. –  user7130 Commented Jul 4, 2013 at 7:59
• 3 @Benoit: Maybe in an ideal sense, but I think many PhD students start marching down their research path because their advisor has noticed that gap; I don't know how many students find that gap on their own. That's why I like the third suggestion here the most. –  J.R. Commented Jul 4, 2013 at 10:37
• 1 @J.R.: sure, but then the advisor can point out the gap, and at some point the graduate student must understand the motivation by herself. –  Benoît Kloeckner Commented Jul 4, 2013 at 14:23

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What Is Research, and Why Do People Do It?

• Open Access
• First Online: 03 December 2022

Cite this chapter

You have full access to this open access chapter

• James Hiebert 6 ,
• Jinfa Cai 7 ,
• Stephen Hwang 7 ,
• Anne K Morris 6 &
• Charles Hohensee 6  

Part of the book series: Research in Mathematics Education ((RME))

18k Accesses

Abstractspiepr Abs1

Every day people do research as they gather information to learn about something of interest. In the scientific world, however, research means something different than simply gathering information. Scientific research is characterized by its careful planning and observing, by its relentless efforts to understand and explain, and by its commitment to learn from everyone else seriously engaged in research. We call this kind of research scientific inquiry and define it as “formulating, testing, and revising hypotheses.” By “hypotheses” we do not mean the hypotheses you encounter in statistics courses. We mean predictions about what you expect to find and rationales for why you made these predictions. Throughout this and the remaining chapters we make clear that the process of scientific inquiry applies to all kinds of research studies and data, both qualitative and quantitative.

You have full access to this open access chapter,  Download chapter PDF

Part I. What Is Research?

Have you ever studied something carefully because you wanted to know more about it? Maybe you wanted to know more about your grandmother’s life when she was younger so you asked her to tell you stories from her childhood, or maybe you wanted to know more about a fertilizer you were about to use in your garden so you read the ingredients on the package and looked them up online. According to the dictionary definition, you were doing research.

Recall your high school assignments asking you to “research” a topic. The assignment likely included consulting a variety of sources that discussed the topic, perhaps including some “original” sources. Often, the teacher referred to your product as a “research paper.”

Were you conducting research when you interviewed your grandmother or wrote high school papers reviewing a particular topic? Our view is that you were engaged in part of the research process, but only a small part. In this book, we reserve the word “research” for what it means in the scientific world, that is, for scientific research or, more pointedly, for scientific inquiry .

Exercise 1.1

Before you read any further, write a definition of what you think scientific inquiry is. Keep it short—Two to three sentences. You will periodically update this definition as you read this chapter and the remainder of the book.

This book is about scientific inquiry—what it is and how to do it. For starters, scientific inquiry is a process, a particular way of finding out about something that involves a number of phases. Each phase of the process constitutes one aspect of scientific inquiry. You are doing scientific inquiry as you engage in each phase, but you have not done scientific inquiry until you complete the full process. Each phase is necessary but not sufficient.

In this chapter, we set the stage by defining scientific inquiry—describing what it is and what it is not—and by discussing what it is good for and why people do it. The remaining chapters build directly on the ideas presented in this chapter.

A first thing to know is that scientific inquiry is not all or nothing. “Scientificness” is a continuum. Inquiries can be more scientific or less scientific. What makes an inquiry more scientific? You might be surprised there is no universally agreed upon answer to this question. None of the descriptors we know of are sufficient by themselves to define scientific inquiry. But all of them give you a way of thinking about some aspects of the process of scientific inquiry. Each one gives you different insights.

Exercise 1.2

As you read about each descriptor below, think about what would make an inquiry more or less scientific. If you think a descriptor is important, use it to revise your definition of scientific inquiry.

Creating an Image of Scientific Inquiry

We will present three descriptors of scientific inquiry. Each provides a different perspective and emphasizes a different aspect of scientific inquiry. We will draw on all three descriptors to compose our definition of scientific inquiry.

Descriptor 1. Experience Carefully Planned in Advance

Sir Ronald Fisher, often called the father of modern statistical design, once referred to research as “experience carefully planned in advance” (1935, p. 8). He said that humans are always learning from experience, from interacting with the world around them. Usually, this learning is haphazard rather than the result of a deliberate process carried out over an extended period of time. Research, Fisher said, was learning from experience, but experience carefully planned in advance.

This phrase can be fully appreciated by looking at each word. The fact that scientific inquiry is based on experience means that it is based on interacting with the world. These interactions could be thought of as the stuff of scientific inquiry. In addition, it is not just any experience that counts. The experience must be carefully planned . The interactions with the world must be conducted with an explicit, describable purpose, and steps must be taken to make the intended learning as likely as possible. This planning is an integral part of scientific inquiry; it is not just a preparation phase. It is one of the things that distinguishes scientific inquiry from many everyday learning experiences. Finally, these steps must be taken beforehand and the purpose of the inquiry must be articulated in advance of the experience. Clearly, scientific inquiry does not happen by accident, by just stumbling into something. Stumbling into something unexpected and interesting can happen while engaged in scientific inquiry, but learning does not depend on it and serendipity does not make the inquiry scientific.

Descriptor 2. Observing Something and Trying to Explain Why It Is the Way It Is

When we were writing this chapter and googled “scientific inquiry,” the first entry was: “Scientific inquiry refers to the diverse ways in which scientists study the natural world and propose explanations based on the evidence derived from their work.” The emphasis is on studying, or observing, and then explaining . This descriptor takes the image of scientific inquiry beyond carefully planned experience and includes explaining what was experienced.

According to the Merriam-Webster dictionary, “explain” means “(a) to make known, (b) to make plain or understandable, (c) to give the reason or cause of, and (d) to show the logical development or relations of” (Merriam-Webster, n.d. ). We will use all these definitions. Taken together, they suggest that to explain an observation means to understand it by finding reasons (or causes) for why it is as it is. In this sense of scientific inquiry, the following are synonyms: explaining why, understanding why, and reasoning about causes and effects. Our image of scientific inquiry now includes planning, observing, and explaining why.

We need to add a final note about this descriptor. We have phrased it in a way that suggests “observing something” means you are observing something in real time—observing the way things are or the way things are changing. This is often true. But, observing could mean observing data that already have been collected, maybe by someone else making the original observations (e.g., secondary analysis of NAEP data or analysis of existing video recordings of classroom instruction). We will address secondary analyses more fully in Chap. 4 . For now, what is important is that the process requires explaining why the data look like they do.

We must note that for us, the term “data” is not limited to numerical or quantitative data such as test scores. Data can also take many nonquantitative forms, including written survey responses, interview transcripts, journal entries, video recordings of students, teachers, and classrooms, text messages, and so forth.

Exercise 1.3

What are the implications of the statement that just “observing” is not enough to count as scientific inquiry? Does this mean that a detailed description of a phenomenon is not scientific inquiry?

Find sources that define research in education that differ with our position, that say description alone, without explanation, counts as scientific research. Identify the precise points where the opinions differ. What are the best arguments for each of the positions? Which do you prefer? Why?

Descriptor 3. Updating Everyone’s Thinking in Response to More and Better Information

This descriptor focuses on a third aspect of scientific inquiry: updating and advancing the field’s understanding of phenomena that are investigated. This descriptor foregrounds a powerful characteristic of scientific inquiry: the reliability (or trustworthiness) of what is learned and the ultimate inevitability of this learning to advance human understanding of phenomena. Humans might choose not to learn from scientific inquiry, but history suggests that scientific inquiry always has the potential to advance understanding and that, eventually, humans take advantage of these new understandings.

Before exploring these bold claims a bit further, note that this descriptor uses “information” in the same way the previous two descriptors used “experience” and “observations.” These are the stuff of scientific inquiry and we will use them often, sometimes interchangeably. Frequently, we will use the term “data” to stand for all these terms.

An overriding goal of scientific inquiry is for everyone to learn from what one scientist does. Much of this book is about the methods you need to use so others have faith in what you report and can learn the same things you learned. This aspect of scientific inquiry has many implications.

One implication is that scientific inquiry is not a private practice. It is a public practice available for others to see and learn from. Notice how different this is from everyday learning. When you happen to learn something from your everyday experience, often only you gain from the experience. The fact that research is a public practice means it is also a social one. It is best conducted by interacting with others along the way: soliciting feedback at each phase, taking opportunities to present work-in-progress, and benefitting from the advice of others.

A second implication is that you, as the researcher, must be committed to sharing what you are doing and what you are learning in an open and transparent way. This allows all phases of your work to be scrutinized and critiqued. This is what gives your work credibility. The reliability or trustworthiness of your findings depends on your colleagues recognizing that you have used all appropriate methods to maximize the chances that your claims are justified by the data.

A third implication of viewing scientific inquiry as a collective enterprise is the reverse of the second—you must be committed to receiving comments from others. You must treat your colleagues as fair and honest critics even though it might sometimes feel otherwise. You must appreciate their job, which is to remain skeptical while scrutinizing what you have done in considerable detail. To provide the best help to you, they must remain skeptical about your conclusions (when, for example, the data are difficult for them to interpret) until you offer a convincing logical argument based on the information you share. A rather harsh but good-to-remember statement of the role of your friendly critics was voiced by Karl Popper, a well-known twentieth century philosopher of science: “. . . if you are interested in the problem which I tried to solve by my tentative assertion, you may help me by criticizing it as severely as you can” (Popper, 1968, p. 27).

A final implication of this third descriptor is that, as someone engaged in scientific inquiry, you have no choice but to update your thinking when the data support a different conclusion. This applies to your own data as well as to those of others. When data clearly point to a specific claim, even one that is quite different than you expected, you must reconsider your position. If the outcome is replicated multiple times, you need to adjust your thinking accordingly. Scientific inquiry does not let you pick and choose which data to believe; it mandates that everyone update their thinking when the data warrant an update.

Doing Scientific Inquiry

We define scientific inquiry in an operational sense—what does it mean to do scientific inquiry? What kind of process would satisfy all three descriptors: carefully planning an experience in advance; observing and trying to explain what you see; and, contributing to updating everyone’s thinking about an important phenomenon?

We define scientific inquiry as formulating , testing , and revising hypotheses about phenomena of interest.

Of course, we are not the only ones who define it in this way. The definition for the scientific method posted by the editors of Britannica is: “a researcher develops a hypothesis, tests it through various means, and then modifies the hypothesis on the basis of the outcome of the tests and experiments” (Britannica, n.d. ).

Notice how defining scientific inquiry this way satisfies each of the descriptors. “Carefully planning an experience in advance” is exactly what happens when formulating a hypothesis about a phenomenon of interest and thinking about how to test it. “ Observing a phenomenon” occurs when testing a hypothesis, and “ explaining ” what is found is required when revising a hypothesis based on the data. Finally, “updating everyone’s thinking” comes from comparing publicly the original with the revised hypothesis.

Doing scientific inquiry, as we have defined it, underscores the value of accumulating knowledge rather than generating random bits of knowledge. Formulating, testing, and revising hypotheses is an ongoing process, with each revised hypothesis begging for another test, whether by the same researcher or by new researchers. The editors of Britannica signaled this cyclic process by adding the following phrase to their definition of the scientific method: “The modified hypothesis is then retested, further modified, and tested again.” Scientific inquiry creates a process that encourages each study to build on the studies that have gone before. Through collective engagement in this process of building study on top of study, the scientific community works together to update its thinking.

Before exploring more fully the meaning of “formulating, testing, and revising hypotheses,” we need to acknowledge that this is not the only way researchers define research. Some researchers prefer a less formal definition, one that includes more serendipity, less planning, less explanation. You might have come across more open definitions such as “research is finding out about something.” We prefer the tighter hypothesis formulation, testing, and revision definition because we believe it provides a single, coherent map for conducting research that addresses many of the thorny problems educational researchers encounter. We believe it is the most useful orientation toward research and the most helpful to learn as a beginning researcher.

A final clarification of our definition is that it applies equally to qualitative and quantitative research. This is a familiar distinction in education that has generated much discussion. You might think our definition favors quantitative methods over qualitative methods because the language of hypothesis formulation and testing is often associated with quantitative methods. In fact, we do not favor one method over another. In Chap. 4 , we will illustrate how our definition fits research using a range of quantitative and qualitative methods.

Exercise 1.4

Look for ways to extend what the field knows in an area that has already received attention by other researchers. Specifically, you can search for a program of research carried out by more experienced researchers that has some revised hypotheses that remain untested. Identify a revised hypothesis that you might like to test.

Unpacking the Terms Formulating, Testing, and Revising Hypotheses

To get a full sense of the definition of scientific inquiry we will use throughout this book, it is helpful to spend a little time with each of the key terms.

We first want to make clear that we use the term “hypothesis” as it is defined in most dictionaries and as it used in many scientific fields rather than as it is usually defined in educational statistics courses. By “hypothesis,” we do not mean a null hypothesis that is accepted or rejected by statistical analysis. Rather, we use “hypothesis” in the sense conveyed by the following definitions: “An idea or explanation for something that is based on known facts but has not yet been proved” (Cambridge University Press, n.d. ), and “An unproved theory, proposition, or supposition, tentatively accepted to explain certain facts and to provide a basis for further investigation or argument” (Agnes & Guralnik, 2008 ).

We distinguish two parts to “hypotheses.” Hypotheses consist of predictions and rationales . Predictions are statements about what you expect to find when you inquire about something. Rationales are explanations for why you made the predictions you did, why you believe your predictions are correct. So, for us “formulating hypotheses” means making explicit predictions and developing rationales for the predictions.

“Testing hypotheses” means making observations that allow you to assess in what ways your predictions were correct and in what ways they were incorrect. In education research, it is rarely useful to think of your predictions as either right or wrong. Because of the complexity of most issues you will investigate, most predictions will be right in some ways and wrong in others.

By studying the observations you make (data you collect) to test your hypotheses, you can revise your hypotheses to better align with the observations. This means revising your predictions plus revising your rationales to justify your adjusted predictions. Even though you might not run another test, formulating revised hypotheses is an essential part of conducting a research study. Comparing your original and revised hypotheses informs everyone of what you learned by conducting your study. In addition, a revised hypothesis sets the stage for you or someone else to extend your study and accumulate more knowledge of the phenomenon.

We should note that not everyone makes a clear distinction between predictions and rationales as two aspects of hypotheses. In fact, common, non-scientific uses of the word “hypothesis” may limit it to only a prediction or only an explanation (or rationale). We choose to explicitly include both prediction and rationale in our definition of hypothesis, not because we assert this should be the universal definition, but because we want to foreground the importance of both parts acting in concert. Using “hypothesis” to represent both prediction and rationale could hide the two aspects, but we make them explicit because they provide different kinds of information. It is usually easier to make predictions than develop rationales because predictions can be guesses, hunches, or gut feelings about which you have little confidence. Developing a compelling rationale requires careful thought plus reading what other researchers have found plus talking with your colleagues. Often, while you are developing your rationale you will find good reasons to change your predictions. Developing good rationales is the engine that drives scientific inquiry. Rationales are essentially descriptions of how much you know about the phenomenon you are studying. Throughout this guide, we will elaborate on how developing good rationales drives scientific inquiry. For now, we simply note that it can sharpen your predictions and help you to interpret your data as you test your hypotheses.

Hypotheses in education research take a variety of forms or types. This is because there are a variety of phenomena that can be investigated. Investigating educational phenomena is sometimes best done using qualitative methods, sometimes using quantitative methods, and most often using mixed methods (e.g., Hay, 2016 ; Weis et al. 2019a ; Weisner, 2005 ). This means that, given our definition, hypotheses are equally applicable to qualitative and quantitative investigations.

Hypotheses take different forms when they are used to investigate different kinds of phenomena. Two very different activities in education could be labeled conducting experiments and descriptions. In an experiment, a hypothesis makes a prediction about anticipated changes, say the changes that occur when a treatment or intervention is applied. You might investigate how students’ thinking changes during a particular kind of instruction.

A second type of hypothesis, relevant for descriptive research, makes a prediction about what you will find when you investigate and describe the nature of a situation. The goal is to understand a situation as it exists rather than to understand a change from one situation to another. In this case, your prediction is what you expect to observe. Your rationale is the set of reasons for making this prediction; it is your current explanation for why the situation will look like it does.

You will probably read, if you have not already, that some researchers say you do not need a prediction to conduct a descriptive study. We will discuss this point of view in Chap. 2 . For now, we simply claim that scientific inquiry, as we have defined it, applies to all kinds of research studies. Descriptive studies, like others, not only benefit from formulating, testing, and revising hypotheses, but also need hypothesis formulating, testing, and revising.

One reason we define research as formulating, testing, and revising hypotheses is that if you think of research in this way you are less likely to go wrong. It is a useful guide for the entire process, as we will describe in detail in the chapters ahead. For example, as you build the rationale for your predictions, you are constructing the theoretical framework for your study (Chap. 3 ). As you work out the methods you will use to test your hypothesis, every decision you make will be based on asking, “Will this help me formulate or test or revise my hypothesis?” (Chap. 4 ). As you interpret the results of testing your predictions, you will compare them to what you predicted and examine the differences, focusing on how you must revise your hypotheses (Chap. 5 ). By anchoring the process to formulating, testing, and revising hypotheses, you will make smart decisions that yield a coherent and well-designed study.

Exercise 1.5

Compare the concept of formulating, testing, and revising hypotheses with the descriptions of scientific inquiry contained in Scientific Research in Education (NRC, 2002 ). How are they similar or different?

Exercise 1.6

Provide an example to illustrate and emphasize the differences between everyday learning/thinking and scientific inquiry.

Learning from Doing Scientific Inquiry

We noted earlier that a measure of what you have learned by conducting a research study is found in the differences between your original hypothesis and your revised hypothesis based on the data you collected to test your hypothesis. We will elaborate this statement in later chapters, but we preview our argument here.

Even before collecting data, scientific inquiry requires cycles of making a prediction, developing a rationale, refining your predictions, reading and studying more to strengthen your rationale, refining your predictions again, and so forth. And, even if you have run through several such cycles, you still will likely find that when you test your prediction you will be partly right and partly wrong. The results will support some parts of your predictions but not others, or the results will “kind of” support your predictions. A critical part of scientific inquiry is making sense of your results by interpreting them against your predictions. Carefully describing what aspects of your data supported your predictions, what aspects did not, and what data fell outside of any predictions is not an easy task, but you cannot learn from your study without doing this analysis.

Analyzing the matches and mismatches between your predictions and your data allows you to formulate different rationales that would have accounted for more of the data. The best revised rationale is the one that accounts for the most data. Once you have revised your rationales, you can think about the predictions they best justify or explain. It is by comparing your original rationales to your new rationales that you can sort out what you learned from your study.

Suppose your study was an experiment. Maybe you were investigating the effects of a new instructional intervention on students’ learning. Your original rationale was your explanation for why the intervention would change the learning outcomes in a particular way. Your revised rationale explained why the changes that you observed occurred like they did and why your revised predictions are better. Maybe your original rationale focused on the potential of the activities if they were implemented in ideal ways and your revised rationale included the factors that are likely to affect how teachers implement them. By comparing the before and after rationales, you are describing what you learned—what you can explain now that you could not before. Another way of saying this is that you are describing how much more you understand now than before you conducted your study.

Revised predictions based on carefully planned and collected data usually exhibit some of the following features compared with the originals: more precision, more completeness, and broader scope. Revised rationales have more explanatory power and become more complete, more aligned with the new predictions, sharper, and overall more convincing.

Part II. Why Do Educators Do Research?

Doing scientific inquiry is a lot of work. Each phase of the process takes time, and you will often cycle back to improve earlier phases as you engage in later phases. Because of the significant effort required, you should make sure your study is worth it. So, from the beginning, you should think about the purpose of your study. Why do you want to do it? And, because research is a social practice, you should also think about whether the results of your study are likely to be important and significant to the education community.

If you are doing research in the way we have described—as scientific inquiry—then one purpose of your study is to understand , not just to describe or evaluate or report. As we noted earlier, when you formulate hypotheses, you are developing rationales that explain why things might be like they are. In our view, trying to understand and explain is what separates research from other kinds of activities, like evaluating or describing.

One reason understanding is so important is that it allows researchers to see how or why something works like it does. When you see how something works, you are better able to predict how it might work in other contexts, under other conditions. And, because conditions, or contextual factors, matter a lot in education, gaining insights into applying your findings to other contexts increases the contributions of your work and its importance to the broader education community.

Consequently, the purposes of research studies in education often include the more specific aim of identifying and understanding the conditions under which the phenomena being studied work like the observations suggest. A classic example of this kind of study in mathematics education was reported by William Brownell and Harold Moser in 1949 . They were trying to establish which method of subtracting whole numbers could be taught most effectively—the regrouping method or the equal additions method. However, they realized that effectiveness might depend on the conditions under which the methods were taught—“meaningfully” versus “mechanically.” So, they designed a study that crossed the two instructional approaches with the two different methods (regrouping and equal additions). Among other results, they found that these conditions did matter. The regrouping method was more effective under the meaningful condition than the mechanical condition, but the same was not true for the equal additions algorithm.

What do education researchers want to understand? In our view, the ultimate goal of education is to offer all students the best possible learning opportunities. So, we believe the ultimate purpose of scientific inquiry in education is to develop understanding that supports the improvement of learning opportunities for all students. We say “ultimate” because there are lots of issues that must be understood to improve learning opportunities for all students. Hypotheses about many aspects of education are connected, ultimately, to students’ learning. For example, formulating and testing a hypothesis that preservice teachers need to engage in particular kinds of activities in their coursework in order to teach particular topics well is, ultimately, connected to improving students’ learning opportunities. So is hypothesizing that school districts often devote relatively few resources to instructional leadership training or hypothesizing that positioning mathematics as a tool students can use to combat social injustice can help students see the relevance of mathematics to their lives.

We do not exclude the importance of research on educational issues more removed from improving students’ learning opportunities, but we do think the argument for their importance will be more difficult to make. If there is no way to imagine a connection between your hypothesis and improving learning opportunities for students, even a distant connection, we recommend you reconsider whether it is an important hypothesis within the education community.

Notice that we said the ultimate goal of education is to offer all students the best possible learning opportunities. For too long, educators have been satisfied with a goal of offering rich learning opportunities for lots of students, sometimes even for just the majority of students, but not necessarily for all students. Evaluations of success often are based on outcomes that show high averages. In other words, if many students have learned something, or even a smaller number have learned a lot, educators may have been satisfied. The problem is that there is usually a pattern in the groups of students who receive lower quality opportunities—students of color and students who live in poor areas, urban and rural. This is not acceptable. Consequently, we emphasize the premise that the purpose of education research is to offer rich learning opportunities to all students.

One way to make sure you will be able to convince others of the importance of your study is to consider investigating some aspect of teachers’ shared instructional problems. Historically, researchers in education have set their own research agendas, regardless of the problems teachers are facing in schools. It is increasingly recognized that teachers have had trouble applying to their own classrooms what researchers find. To address this problem, a researcher could partner with a teacher—better yet, a small group of teachers—and talk with them about instructional problems they all share. These discussions can create a rich pool of problems researchers can consider. If researchers pursued one of these problems (preferably alongside teachers), the connection to improving learning opportunities for all students could be direct and immediate. “Grounding a research question in instructional problems that are experienced across multiple teachers’ classrooms helps to ensure that the answer to the question will be of sufficient scope to be relevant and significant beyond the local context” (Cai et al., 2019b , p. 115).

As a beginning researcher, determining the relevance and importance of a research problem is especially challenging. We recommend talking with advisors, other experienced researchers, and peers to test the educational importance of possible research problems and topics of study. You will also learn much more about the issue of research importance when you read Chap. 5 .

Exercise 1.7

Identify a problem in education that is closely connected to improving learning opportunities and a problem that has a less close connection. For each problem, write a brief argument (like a logical sequence of if-then statements) that connects the problem to all students’ learning opportunities.

Part III. Conducting Research as a Practice of Failing Productively

Scientific inquiry involves formulating hypotheses about phenomena that are not fully understood—by you or anyone else. Even if you are able to inform your hypotheses with lots of knowledge that has already been accumulated, you are likely to find that your prediction is not entirely accurate. This is normal. Remember, scientific inquiry is a process of constantly updating your thinking. More and better information means revising your thinking, again, and again, and again. Because you never fully understand a complicated phenomenon and your hypotheses never produce completely accurate predictions, it is easy to believe you are somehow failing.

The trick is to fail upward, to fail to predict accurately in ways that inform your next hypothesis so you can make a better prediction. Some of the best-known researchers in education have been open and honest about the many times their predictions were wrong and, based on the results of their studies and those of others, they continuously updated their thinking and changed their hypotheses.

A striking example of publicly revising (actually reversing) hypotheses due to incorrect predictions is found in the work of Lee J. Cronbach, one of the most distinguished educational psychologists of the twentieth century. In 1955, Cronbach delivered his presidential address to the American Psychological Association. Titling it “Two Disciplines of Scientific Psychology,” Cronbach proposed a rapprochement between two research approaches—correlational studies that focused on individual differences and experimental studies that focused on instructional treatments controlling for individual differences. (We will examine different research approaches in Chap. 4 ). If these approaches could be brought together, reasoned Cronbach ( 1957 ), researchers could find interactions between individual characteristics and treatments (aptitude-treatment interactions or ATIs), fitting the best treatments to different individuals.

In 1975, after years of research by many researchers looking for ATIs, Cronbach acknowledged the evidence for simple, useful ATIs had not been found. Even when trying to find interactions between a few variables that could provide instructional guidance, the analysis, said Cronbach, creates “a hall of mirrors that extends to infinity, tormenting even the boldest investigators and defeating even ambitious designs” (Cronbach, 1975 , p. 119).

As he was reflecting back on his work, Cronbach ( 1986 ) recommended moving away from documenting instructional effects through statistical inference (an approach he had championed for much of his career) and toward approaches that probe the reasons for these effects, approaches that provide a “full account of events in a time, place, and context” (Cronbach, 1986 , p. 104). This is a remarkable change in hypotheses, a change based on data and made fully transparent. Cronbach understood the value of failing productively.

Closer to home, in a less dramatic example, one of us began a line of scientific inquiry into how to prepare elementary preservice teachers to teach early algebra. Teaching early algebra meant engaging elementary students in early forms of algebraic reasoning. Such reasoning should help them transition from arithmetic to algebra. To begin this line of inquiry, a set of activities for preservice teachers were developed. Even though the activities were based on well-supported hypotheses, they largely failed to engage preservice teachers as predicted because of unanticipated challenges the preservice teachers faced. To capitalize on this failure, follow-up studies were conducted, first to better understand elementary preservice teachers’ challenges with preparing to teach early algebra, and then to better support preservice teachers in navigating these challenges. In this example, the initial failure was a necessary step in the researchers’ scientific inquiry and furthered the researchers’ understanding of this issue.

We present another example of failing productively in Chap. 2 . That example emerges from recounting the history of a well-known research program in mathematics education.

Making mistakes is an inherent part of doing scientific research. Conducting a study is rarely a smooth path from beginning to end. We recommend that you keep the following things in mind as you begin a career of conducting research in education.

First, do not get discouraged when you make mistakes; do not fall into the trap of feeling like you are not capable of doing research because you make too many errors.

Second, learn from your mistakes. Do not ignore your mistakes or treat them as errors that you simply need to forget and move past. Mistakes are rich sites for learning—in research just as in other fields of study.

Third, by reflecting on your mistakes, you can learn to make better mistakes, mistakes that inform you about a productive next step. You will not be able to eliminate your mistakes, but you can set a goal of making better and better mistakes.

Exercise 1.8

How does scientific inquiry differ from everyday learning in giving you the tools to fail upward? You may find helpful perspectives on this question in other resources on science and scientific inquiry (e.g., Failure: Why Science is So Successful by Firestein, 2015).

Exercise 1.9

Use what you have learned in this chapter to write a new definition of scientific inquiry. Compare this definition with the one you wrote before reading this chapter. If you are reading this book as part of a course, compare your definition with your colleagues’ definitions. Develop a consensus definition with everyone in the course.

Part IV. Preview of Chap. 2

Now that you have a good idea of what research is, at least of what we believe research is, the next step is to think about how to actually begin doing research. This means how to begin formulating, testing, and revising hypotheses. As for all phases of scientific inquiry, there are lots of things to think about. Because it is critical to start well, we devote Chap. 2 to getting started with formulating hypotheses.

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Hiebert, J., Cai, J., Hwang, S., Morris, A.K., Hohensee, C. (2023). What Is Research, and Why Do People Do It?. In: Doing Research: A New Researcher’s Guide. Research in Mathematics Education. Springer, Cham. https://doi.org/10.1007/978-3-031-19078-0_1

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How to Write Catchy Research Paper Titles with Examples

Hey there, fellow researchers! Have you ever felt the struggle of coming up with the perfect title for your paper? You’re not alone. The title is like the headline of your favorite news article – it’s got to be catchy yet informative. Let’s dive into some tips and tricks to ensure your title stands out in the academic crowd.

1. Why is the Research Paper Title Important?

Every word in your title is crucial. It’s the first thing a reviewer or reader will see, and it can determine whether your paper gets read or skipped.

✖ Title is too long, wordy, and confusing An In-depth Examination into The Overall Chance of Becoming a World-Renowned Athlete vs Getting an Executive Position in a Fortune 500 Company ✖ Title is written for a small group of readers Examining Humor in Asian Nations as Expressed in Instagram Videos ✔ Title is short and to the point Autonomous Cars: The Ethical Dilemma

A great title is a concise summary of your research and a sneak peek into your work’s unique aspects and main findings. It’s a balance between being specific and informative without overwhelming the reader with details.

2. Rules for Writing Good Titles

Rules for writing great titles are like rules for good writing in general. Let’s look at some basic rules to follow while crafting a fitting title for your research paper.

2.1 Be Specific and Avoid Being Generic

A generic title is broad, vague, and lacks specificity about the research findings. It does not highlight the research’s unique factors or the study’s contribution.

✖ Generic title An Analysis of Healthcare Data Privacy ✔ Improved title Assessing the Effectiveness of Encryption Techniques in Protecting User Data Privacy in a Healthcare Organization _ Focus of research _ Context _ Aspect being studied

2.2 Highlight Your Main Findings and Unique Aspects

Craft the perfect title using three steps.

2.3 Make it Concise and Short

While a five-word short title may seem ideal, when trying to include the specificity of focus, method, and context, you are likelier to have an 8-12 word title. This length is perfect for journal articles.

✖ Not concise A Comprehensive Examination of the Use and Impact of AI-Driven Predictive Analytics for Improving Patient Outcomes in Healthcare Settings Including Hospitals, Labs, Physician’s Offices and Primary Care Facilities ✔ Concise AI-Driven Predictive Analytics in Healthcare: Improving Patient Outcomes

2.4 Attract Attention to Your Work

You want people to be able to find your research article easily through a Google search. Specificity is essential. Using vague adjectives like novel or unique to describe a method doesn’t mean anything, and these words are not likely to be entered into a search bar. Ask yourself, what would the person likely type into the search bar?

✖ Title with poor searchability A Novel Technique for Learning Science ✔ Title with good searchability AI Driven Exercises for Elementary Science Classes

3. Common Questions

Many questions arise when writing an article title. We will answer some of the most common questions, starting with writing mechanics.

3.1 Should Titles be Grammatically Correct?

You might wonder if using prepositions (for, in, of, for, by) in a title is okay. The answer is yes. It is often necessary for the title to make sense and be grammatically correct. Using articles (the, a, an) correctly is also essential. Let’s look at some examples.

Please remember, a countable singular noun (factor, cause, risk) must be preceded by an article. Are verbs acceptable in titles?  Absolutely. Verbs make titles more dynamic.

Tip: Use the …ing form of verbs rather than vague nouns.

✖ Using abstract nouns The examination and categorization of educational software for high schools ✔ Replace abstract nouns with …ing form of verb Examining and categorizing educational software for high schools

Using verbs in the second example adds action words that depict the tasks performed in the study.

3.2 Can I Add Humor to My Title?

Humor can make a title more engaging and memorable, but it must be balanced with relevance to the research topic. The humor must not detract from the study’s credibility.

3.3 Can I Formulate My Paper Title as a Question?

Titles that ask questions are well-suited to abstracts submitted to conferences. Questioning titles are informal and catch the reader’s attention quickly.  The question must be aligned with the primary focus of the research.

Rule: A title can end with a question mark. However, no other punctuation is required at the end of a title.

3.4 What is the Difference Between Conference and Journal Titles?

When you submit an abstract to a conference, you want it noticed so it will be accepted as a presentation. However, you also hope it will be published in the conference proceedings. You want to attract attention, but the title can’t be too witty as to lose professionalism. Two-part titles work well to blend fun and professionalism.

3.5 When is a Two-Part Title a Good Idea

Two-part titles can pose a question in the first part to grab attention, with the second part providing a more academic description of the content. Two-part questions can also use the second part to explain the first part. Two-part questions must be specific, and the two parts must be connected.

✖ Poorly written two-part title : first and second parts don’t connect Advanced Algorithms in Machine Learning: Can They Really Improve Anything? ✔ Improved title Advanced Algorithms in Predictive Analytics: Are They Transforming Healthcare Outcomes?

The poorly written title does not strongly connect the first and second parts. “Can They Really Improve Anything?” isn’t specific enough to connect to the first part, which also lacks specificity.

Crafting an engaging and informative research article title is crucial for capturing attention and ensuring your work is read. You can create titles that stand out by being specific, highlighting unique findings, keeping titles concise, and ensuring grammatical correctness. Remember, a well-placed question or a bit of humor can enhance your title, but it must remain relevant and professional. Whether for journals or conferences, a well-crafted title can make a difference in the searchability and impact of your research. Happy titling!

If you have any questions, please drop a comment below, and we will answer as soon as possible. We also recommend you to refer to our other blogs on  academic writing tools ,   academic writing resources ,  academic writing phrases ,  research paper examples  and  research paper writing tips  which are relevant to the topic discussed in this blog. 

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A publication of the harvard college writing program.

Harvard Guide to Using Sources 

• The Honor Code

Why Use Sources?

College writing assignments generally ask you to respond in some way to sources. Some assignments will require you to consult only sources assigned in class, while others will require you to locate your own sources relevant to a specific research topic. In many of your courses, your research will focus primarily on written texts such as books and scholarly articles, but you may also be asked to consult a variety of other sources, including letters, diaries, films, works of art, data from experiments, numerical data, surveys, and transcripts of interviews.

What constitutes a useful and reliable source will vary according to both your assignment and the methods used in a particular field of study. As you approach a paper in an unfamiliar field, it will be important to remember that within each field of study, scholars distinguish between primary sources, or the raw material that they analyze as they attempt to answer a question, and secondary sources, or the analyses of that raw material done by other scholars in the field. For example, for literary scholars, primary sources include fiction and poetry, while secondary sources include criticism written by other scholars about those literary texts. Historians, on the other hand, grapple with primary sources such as letters, diaries, and eyewitness accounts produced at the time of an event, as well as with secondary sources such as arguments presented by other historians. Sociologists tend to rely for raw material on quantitative data, such as surveys, censuses, and other statistics, or qualitative data, such as observation and interviews.

Social scientists in some fields, such as psychology and economics, also consider empirical journal articles (articles that describe the results of original research) published in peer-reviewed journals to be primary sources. These articles provide raw material for other scholars, who may then raise questions about the published results or develop new research based on these results. Social scientists in other fields, such as anthropology and history, however, do not consider research articles primary sources because articles in these fields do not typically present raw data. For these social scientists, journal articles would be secondary sources. For all social scientists, literature reviews and published books are considered secondary sources.

Natural scientists consider empirical articles published in peer-reviewed journals to be primary sources. These published results of experiments and analyses of data provide the raw material for other scientists to consider as they pursue their own research. Secondary sources in the natural sciences include literature reviews and books.

As a college student taking courses in many different fields, you will need to ask questions about what is considered a reliable source in each new field, and about how sources can be used appropriately in that field. At the same time, there are many common principles for using sources effectively that you will be able to carry with you from course to course. For more information on using sources in different disciplines, you can consult the Harvard Writing Project series of writing guides for specific courses and concentrations. If you are writing a paper for a course in the Government department, you should consult GovWrites for guidance. If you are writing for an anthropology course, you should consult AnthroWrites . If you are writing for a course in one of the Life Sciences fields, you should consult ScienceWrites .

When in doubt, of course, you should always consult your instructor.

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Importance of Research Paper Writing for Students

Writing a research paper is very important for students to demonstrate their ability to understand how to start future scholarly works, find an answer to a question scientifically, relate what has been learned, receive critical peer feedback, and learn more strategically and effectively. Let's take a look at the importance of research paper writing for students and how to write a good research paper.

Why Research Paper Writing is Important for Students and How to Write a Good Research Paper?

All the assignments written by students serve a certain purpose. All assignments develop various life skills and help young people to become better. One of the most complicated and important pieces of writing is a research paper. It is a complex piece that requires good writing skills, in-depth research skills, time, patience, and knowledge. Not all students can handle it properly and frequently complain about it.

They do not understand the value and importance of research paper writing. The experts of CustomWritings research paper service have clarified this issue. You will be content with what they told about the benefits for all learners. Therefore, read on to define how research paper writing benefits all students.

Read Here: Best Essay Writing Services for Students in California

Development of Writing Skills

As students have to write research papers, they surely develop their writing skills. Even though they need some scientific data, it must be explained plainly on paper. They have to use technical writing. It is applied by skilled writers to explain people without proper knowledge of some specific and complex phenomena. This task isn’t easy, but thanks to research paper writing, it becomes possible. 

While writing a research paper, students improve:

• Active vocabulary;
• The ability to connect various ideas;
• The ability to explain complex terms in simple words.

Don't forget about useful phrases. 

Improvement of Research Skills

The name of this assignment also tells that students develop research skills. To disclose a certain topic, you have to operate with scientific data. Thus, in-depth research is required. Thanks to research, you learn how to identify what facts are relevant and which ones do not suit the purpose of your project.

A Boost in Other Academic Skills

The process of writing a research paper likewise triggers other academic skills. You simply cannot write a perfect research paper without involving the next skills:

• Analytical;
• Problem-solving;
• Critical thinking;
• Communication skills ;
• Listening, etc.

You will surely read a lot, and good reading comprehension is very vital. However, you may require good listening skills because you may deal with videos. You will use your critical thinking and analytical skill to define how to represent the data you have found. Thanks to problem-solving skills , you will understand how to find the solution to the issue.

Enhanced Knowledge and Experience

During the process of writing and researching a research paper, students always learn something new. It helps to get more experienced and enlarge their knowledge. Every new topic brings new information. Oftentimes, students have to define data about other related topics and so it is possible to learn more about various themes and improve their communication skills .

An Ability to Handle Complex Tasks

The accomplishment of a research paper is a complicated task. We have already talked about its complexity and what it demands at the beginning of the article. You have to use various skills and spend heaps of precious time to get the answers. All these struggles make you stronger, more experienced and build your self-confidence . In time you will be able to handle similar tasks, as well as non-academic tasks. It is an enormous benefit for the whole lifespan.

Some Tips to Write a Good Research Paper

Now, we want to offer a short guide with smart tips about how to write a good research paper. There are several important stages you should know about. We will explain how to complete them properly.

Choose a good topic

Everything begins with a selection of a topic. It is supposed to be interesting to your readers. Try to get in their heads and ask yourself what would be useful to disclose and learn about. You will have to study the latest trends in the direction you have chosen for your research project. After you find relevant ideas, choose the one that appeals to you because your opinion matters as well! You are supposed to be enthusiastic about what you research.

Research and outline

Once you get the idea of what can be covered, research it! Be sure you use only reliable and useful sources. Otherwise, your project will be worthless. Therefore, always verify all the sites, articles, journals, and other pieces of information to be sure they are 100% trustworthy.

Take smart notes of what you’ve found and use them in your outline. Your outline should contain all the writing stages, with some brief instructions about what should be done there. Decide where and how to use the facts you’ve found. You may also add deadlines for each stage to control the process of writing and meet your deadline.

Craft a thesis statement

It is vital to have a “working” thesis statement. We have used the word “working” because the initial thesis may change when you finish writing the main parts of your project. Sometimes the thesis statement is changed entirely. That’s why you should have some version to start with.

Write and edit

Once you’re through the preliminary stages, you should go to writing. Be specific in every stage and don’t go astray. It is a scientific paper, and you cannot go in circles until you come to the point. 

Here are a few vital tips for writing proper research paper sections:

• Write short sentences;
• Break long paragraphs into smaller chunks;
• Cover one point or idea per paragraph;
• Be straightforward and concise;
• Avoid using unknown words, slang, jargon, etc.;
• Always explain all technical terms you had to use;
• Make smooth transitions and end your opinions logically;
• Stick to the passive voice.

Do not submit your project before it’s revised. No one is perfect, and some mistakes are inevitable, especially when you write such complicated papers. Revise and edit your projects twice or even thrice. 

Apply various methods to do that:

• Read in your head and read aloud;
• Read from the last line to the first line;
• Ask others to review your paper;
• Use at least one grammar checker.

When you use various methods, you surely have more chances to define some weaknesses in your argumentation, clarify, or simply grammar. It is very good when you find someone competent to review your project. Oftentimes, another person sees the gaps you have omitted.

Use technology as well. A good plagiarism checker may show the mistakes you have no idea of. It saves heaps of precious time because the smart tool scans the text in less than a minute and shows all the mistakes.

As you can see, writing research papers is very useful for every student. It gives them a huge boost in various academic skills. Besides, young people can learn new information in various aspects of life and thus become experienced. It surely has many potential dividends for their future careers.

Read Also: 15 Copywriting Tips for Industry Newcomers

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• Citing Sources

Citing Sources: What are citations and why should I use them?

What is a citation.

Citations are a way of giving credit when certain material in your work came from another source. It also gives your readers the information necessary to find that source again-- it provides an important roadmap to your research process. Whenever you use sources such as books, journals or websites in your research, you must give credit to the original author by citing the source. 

Why do researchers cite?

Scholarship is a conversation  and scholars use citations not only to  give credit  to original creators and thinkers, but also to  add strength and authority  to their own work.  By citing their sources, scholars are  placing their work in a specific context  to show where they “fit” within the larger conversation.  Citations are also a great way to  leave a trail  intended to help others who may want to explore the conversation or use the sources in their own work.

In short, citations

(1) give credit

(2) add strength and authority to your work

(3) place your work in a specific context

(4) leave a trail for other scholars

"Good citations should reveal your sources, not conceal them. They should honeslty reflect the research you conducted." (Lipson 4)

Lipson, Charles. "Why Cite?"  Cite Right: A Quick Guide to Citation Styles--MLA, APA, Chicago, the Sciences, Professions, and More . Chicago: U of Chicago, 2006. Print.

What does a citation look like?

Different subject disciplines call for citation information to be written in very specific order, capitalization, and punctuation. There are therefore many different style formats. Three popular citation formats are MLA Style (for humanities articles) and APA or Chicago (for social sciences articles).

MLA style (print journal article):  

Whisenant, Warren A. "How Women Have Fared as Interscholastic Athletic Administrators Since the Passage of Title IX." Sex Roles Vol. 49.3 (2003): 179-182.

APA style (print journal article):

Whisenant, W. A. (2003) How Women Have Fared as Interscholastic Athletic Administrators Since the Passage of Title IX. Sex Roles , 49 (3), 179-182.

Chicago style (print journal article):

Whisenant, Warren A. "How Women Have Fared as Interscholastic Athletic Administrators Since the Passage of Title IX." Sex Roles 49, no. 3 (2003): 179-182.

No matter which style you use, all citations require the same basic information:

• Author or Creator
• Container (e.g., Journal or magazine, website, edited book)
• Date of creation or publication
• Publisher 

You are most likely to have easy access to all of your citation information when you find it in the first place. Take note of this information up front, and it will be much easier to cite it effectively later.

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Educational resources and simple solutions for your research journey

7 Benefits of Reading Research Papers Regularly

Understanding the benefits of reading research papers and developing a regular reading habit is an advantage, irrespective of the profession you’re in, but especially so if you’re an academic. However, this is often easier said than done given the many tasks and professional commitments researchers need to juggle every day. The constant rush to meet deadlines while balancing personal responsibilities often means researchers deprioritize research reading. Additionally, many researchers, regardless of where they are in their career, find it challenging to keep up with the overwhelming volume of literature being produced; consequently they end up reading selective journals or giving articles a cursory run through. This can prove counterproductive.  

Table of Contents

Key benefits of reading research papers  

It is critical for researchers to develop a habit of reading research papers from the very beginning of their careers. Take a look at the benefits of reading research articles regularly.  

1. Enhances knowledge and fuels scientific curiosity

Research reading is an integral part of research. By embracing a rigorous approach to reading research papers, academics can add to their existing knowledge and improve their overall understanding of a subject. Research reading also helps scholars understand previous studies on their subject and identify questions that remain unanswered. It also fuels a sense of scientific curiosity, encouraging researchers to delve into or even question ideas that contradict your line of thought. This can prove useful for researchers trying to identify an interesting and novel research topic.  

2.Encourages inter-disciplinary opportunities

By cultivating an active research reading habit, researchers can also gain insights into the latest scientific tools and techniques being used in their own and related fields. One of the other major benefits of reading research papers is that it exposes academics to potential opportunities and developments across disciplines, which could spark ideas for their own research and open the door for multiple fruitful inter-disciplinary collaborations.  

3. Builds on scientific innovations

Scientific knowledge is constantly evolving and growing. There is a constant cycle of learning and unlearning that takes place based on emerging technologies and new processes. In fact, a study of scholarly literature over time forms an archive of scientific innovations, including developing methodologies, evolving processes, and cutting-edge technologies. A sustained habit of reading scientific literature helps researchers learn from and build on past work.  

4. Creates a rich repository of relevant references

Research reading is imperative for researchers, and one of the key benefits of research reading is being able to create a library of data. Using keywords to find relevant research papers, critically reading and analyzing the data, and saving the most useful articles to your reference library can prove invaluable for researchers. Instead of starting from scratch, having a rich library of potential references gives those conducting research or writing a manuscript a head-start – one of the benefits of reading scholarly articles and papers that usually goes unrecognized .

5. Develops critical thinking

Another key benefit of reading research papers is that it helps you develop critical thinking abilities by creating and strengthening synaptic connections between your brain’s nerve cells and strengthening neural pathways that already exist. 1 This significantly enhances your ability to retain and use important information and helps you in your own research.

6.Teaches you how to identify credible information

Given the sheer quantum of information available in the public domain, it’s sometimes difficult to distinguish information that comes from reliable and credible sources. An important benefit of reading research papers is that you will, over time, be able to discern between what is reliable and what is not. This ensures you read and engage with trusted scientific articles, which can then form the basis of your own work and further strengthen your profile as a researcher.  

7. Builds professional relationships and stronger networks

The last but one of the most important benefits of reading research papers is that it allows you to build professional connections with like-minded peers and colleagues. Connect with and actively discuss ideas with authors of ground-breaking research, which will help you enrich the existing knowledge but also allow for an exchange of new ideas and opportunities in the field.  

We hope the points above reiterate the importance and benefits of reading research paper s as a habit. Reading research papers on different scientific topics gives you a deeper appreciation of the work of peers, helps build wider perspectives, allows you to see things in new light, and gives you the confidence to think outside the box. So while research reading may seem daunting, it’s an integral part of the research process and cannot be ignored. Happy reading!  

• Fernyhough E. How reading changes your brain. The Brave Writer, Medium, January 8, 2021. [Accessed on November 12, 2022] Available on https://medium.com/the-brave-writer/how-reading-changes-your-brain-b00cc7f8eb2c#:~:text=When%20you%20read%2C%20your%20brain,neural%20pathways%20that%20already%20exist

R Discovery is a literature search and research reading platform that accelerates your research discovery journey by keeping you updated on the latest, most relevant scholarly content. With 250M+ research articles sourced from trusted aggregators like CrossRef, Unpaywall, PubMed, PubMed Central, Open Alex and top publishing houses like Springer Nature, JAMA, IOP, Taylor & Francis, NEJM, BMJ, Karger, SAGE, Emerald Publishing and more, R Discovery puts a world of research at your fingertips.  

Try R Discovery Prime FREE for 1 week or upgrade at just US$72 a year to access premium features that let you listen to research on the go, read in your language, collaborate with peers, auto sync with reference managers, and much more. Choose a simpler, smarter way to find and read research – Download the app and start your free 7-day trial today !  

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Six Reasons Why Research is Important

Everyone conducts research in some form or another from a young age, whether news, books, or browsing the Internet. Internet users come across thoughts, ideas, or perspectives - the curiosity that drives the desire to explore. However, when research is essential to make practical decisions, the nature of the study alters - it all depends on its application and purpose. For instance, skilled research offered as a  research paper service  has a definite objective, and it is focused and organized. Professional research helps derive inferences and conclusions from solving problems. visit the HB tool services for the amazing research tools that will help to solve your problems regarding the research on any project.

What is the Importance of Research?

The primary goal of the research is to guide action, gather evidence for theories, and contribute to the growth of knowledge in data analysis. This article discusses the importance of research and the multiple reasons why it is beneficial to everyone, not just students and scientists.

On the other hand, research is important in business decision-making because it can assist in making better decisions when combined with their experience and intuition.

Reasons for the Importance of Research

• Acquire Knowledge Effectively
• Research helps in problem-solving
• Provides the latest information
• Builds credibility
• Helps in business success
• Discover and Seize opportunities

1-  Acquire Knowledge Efficiently through Research

The most apparent reason to conduct research is to understand more. Even if you think you know everything there is to know about a subject, there is always more to learn. Research helps you expand on any prior knowledge you have of the subject. The research process creates new opportunities for learning and progress.

2- Research Helps in Problem-solving

Problem-solving can be divided into several components, which require knowledge and analysis, for example,  identification of issues, cause identification,  identifying potential solutions, decision to take action, monitoring and evaluation of activity and outcomes.

You may just require additional knowledge to formulate an informed strategy and make an informed decision. When you know you've gathered reliable data, you'll be a lot more confident in your answer.

3- Research Provides the Latest Information

Research enables you to seek out the most up-to-date facts. There is always new knowledge and discoveries in various sectors, particularly scientific ones. Staying updated keeps you from falling behind and providing inaccurate or incomplete information. You'll be better prepared to discuss a topic and build on ideas if you have the most up-to-date information. With the help of tools and certifications such as CIRS , you may learn internet research skills quickly and easily. Internet research can provide instant, global access to information.

4- Research Builds Credibility

Research provides a solid basis for formulating thoughts and views. You can speak confidently about something you know to be true. It's much more difficult for someone to find flaws in your arguments after you've finished your tasks. In your study, you should prioritize the most reputable sources. Your research should focus on the most reliable sources. You won't be credible if your "research" comprises non-experts' opinions. People are more inclined to pay attention if your research is excellent.

5-  Research Helps in Business Success

R&D might also help you gain a competitive advantage. Finding ways to make things run more smoothly and differentiate a company's products from those of its competitors can help to increase a company's market worth.

6-  Research Discover and Seize Opportunities

People can maximize their potential and achieve their goals through various opportunities provided by research. These include getting jobs, scholarships, educational subsidies, projects, commercial collaboration, and budgeted travel. Research is essential for anyone looking for work or a change of environment. Unemployed people will have a better chance of finding potential employers through job advertisements or agencies. 

How to Improve Your Research Skills

Start with the big picture and work your way down.

It might be hard to figure out where to start when you start researching. There's nothing wrong with a simple internet search to get you started. Online resources like Google and Wikipedia are a great way to get a general idea of a subject, even though they aren't always correct. They usually give a basic overview with a short history and any important points.

Identify Reliable Source

Not every source is reliable, so it's critical that you can tell the difference between the good ones and the bad ones. To find a reliable source, use your analytical and critical thinking skills and ask yourself the following questions: Is this source consistent with other sources I've discovered? Is the author a subject matter expert? Is there a conflict of interest in the author's point of view on this topic?

Validate Information from Various Sources

Take in new information.

The purpose of research is to find answers to your questions, not back up what you already assume. Only looking for confirmation is a minimal way to research because it forces you to pick and choose what information you get and stops you from getting the most accurate picture of the subject. When you do research, keep an open mind to learn as much as possible.

Facilitates Learning Process

Learning new things and implementing them in daily life can be frustrating. Finding relevant and credible information requires specialized training and web search skills due to the sheer enormity of the Internet and the rapid growth of indexed web pages. On the other hand, short courses and Certifications like CIRS make the research process more accessible. CIRS Certification offers complete knowledge from beginner to expert level. You can become a Certified Professional Researcher and get a high-paying job, but you'll also be much more efficient and skilled at filtering out reliable data. You can learn more about becoming a Certified Professional Researcher.

Stay Organized

You'll see a lot of different material during the process of gathering data, from web pages to PDFs to videos. You must keep all of this information organized in some way so that you don't lose anything or forget to mention something properly. There are many ways to keep your research project organized, but here are a few of the most common:  Learning Management Software , Bookmarks in your browser, index cards, and a bibliography that you can add to as you go are all excellent tools for writing.

Make Use of the library's Resources

If you still have questions about researching, don't worry—even if you're not a student performing academic or course-related research, there are many resources available to assist you. Many high school and university libraries, in reality, provide resources not only for staff and students but also for the general public. Look for research guidelines or access to specific databases on the library's website. Association of Internet Research Specialists enjoys sharing informational content such as research-related articles , research papers , specialized search engines list compiled from various sources, and contributions from our members and in-house experts.

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• Academic Writing / APA

The Importance of Formatting

by Purdue Global Academic Success Center and Writing Center · Published May 13, 2015 · Updated October 23, 2019

Dr. Tamara Fudge, professor in the School of Business and IT, Kaplan University

Too often students complain that I am too tough on them for not following APA formatting . Lest anyone think this post is an apology, I will disappoint you! Formatting is important .

Sure, there are PowerPoints, podcasts, and other kinds of assignments, but most papers written in my school are to be completed using APA style, which was developed by the American Psychological Association. This method defines not just how sources are to be cited and referenced, but how the paper should look overall, including the size of margins, how far to indent first lines of paragraphs, where page numbers are placed, and more.

There are other formats , too, including but not limited to MLA (from the Modern Language Association) and Chicago (short for Chicago Manual of Style). Each style is picky about how words are placed on the page. It’s not that APA is any better than the others; it just happens to be the method of choice for my situation. The important thing is that there is a declared standard .

Why is formatting so important that I will dare to take a point or two off when it’s not followed?

• It demonstrates that you can follow instructions . If you were a hiring manager, you would not want to hire someone who either doesn’t, won’t, or can’t follow directions.
• It provides consistency . Your readers, whether they are your professors, your boss and coworkers, or your clients, won’t have to guess how you organized your ideas.
• It facilitates practice of discipline and adherence to standards . I can’t think of a field that doesn’t have some set of standards, such as how to meet web accessibility issues, provide network security, or maintain HIPAA requirements. Learning to stick to standards takes practice.
• It allows you to focus your efforts on content. There are no surprises in how you create a cover page or put the reference list together when you use an established method. Once you are used to the methodology – seriously, it’s not that difficult – you can spend the bulk of your writing time researching and organizing ideas into words.

Knowing how to use a prescribed formatting style can also help you excel in your career.   For example, one of the ways to move upward in your chosen field is to become a published author; journals typically require a format and may summarily reject any submissions not meeting their standards . It’s also important to know that one of the reasons companies sometimes lose out on grants is that the writers didn’t follow posted guidelines (“The Top Five Reasons Grant Applications Are Rejected”, n.d.).

Legal documents also have very specific formatting. According to an article regarding California civil procedures, “there is a rule for everything … right down to the type of paper to use and the requirement to hole-punch your pleadings” (Haubrich-Hass, 2012, para. 1). I’ve been told that deviating from the requirements might well have an unhappy ending for the lawyer’s client.

My insistence on following rules should only make students stronger candidates for the workplace of their choice. They learn to follow instructions, provide consistency, practice discipline , and then have the ability to focus on content when they have mastered formatting. If I don’t insist on adherence to the rules, I fail to teach these things to my students. And so again, without apology, I declare that formatting is important !

Haubrich-Hass, B. (2012). Formatting California proceedings. Retrieved from  https://thecalifornialitigator.com/pleadings/formatting-california-pleadings-2/

The top five reasons grant applications are rejected. (n.d.). Retrieved from https://www.grantgopher.com/news/articletype/articleview/articleid/1153/the-top-five-reasons-grant-applications-are-rejected.aspx

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Reblogged this on Empowered Composition and commented: How can learning citation guidelines empower students? Dr. Fudge has some great reasons.

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Writing the title and abstract for a research paper: Being concise, precise, and meticulous is the key

Milind s. tullu.

Department of Pediatrics, Seth G.S. Medical College and KEM Hospital, Parel, Mumbai, Maharashtra, India

This article deals with formulating a suitable title and an appropriate abstract for an original research paper. The “title” and the “abstract” are the “initial impressions” of a research article, and hence they need to be drafted correctly, accurately, carefully, and meticulously. Often both of these are drafted after the full manuscript is ready. Most readers read only the title and the abstract of a research paper and very few will go on to read the full paper. The title and the abstract are the most important parts of a research paper and should be pleasant to read. The “title” should be descriptive, direct, accurate, appropriate, interesting, concise, precise, unique, and should not be misleading. The “abstract” needs to be simple, specific, clear, unbiased, honest, concise, precise, stand-alone, complete, scholarly, (preferably) structured, and should not be misrepresentative. The abstract should be consistent with the main text of the paper, especially after a revision is made to the paper and should include the key message prominently. It is very important to include the most important words and terms (the “keywords”) in the title and the abstract for appropriate indexing purpose and for retrieval from the search engines and scientific databases. Such keywords should be listed after the abstract. One must adhere to the instructions laid down by the target journal with regard to the style and number of words permitted for the title and the abstract.

Introduction

This article deals with drafting a suitable “title” and an appropriate “abstract” for an original research paper. Because the “title” and the “abstract” are the “initial impressions” or the “face” of a research article, they need to be drafted correctly, accurately, carefully, meticulously, and consume time and energy.[ 1 , 2 , 3 , 4 , 5 , 6 , 7 , 8 , 9 , 10 ] Often, these are drafted after the complete manuscript draft is ready.[ 2 , 3 , 4 , 5 , 9 , 10 , 11 ] Most readers will read only the title and the abstract of a published research paper, and very few “interested ones” (especially, if the paper is of use to them) will go on to read the full paper.[ 1 , 2 ] One must remember to adhere to the instructions laid down by the “target journal” (the journal for which the author is writing) regarding the style and number of words permitted for the title and the abstract.[ 2 , 4 , 5 , 7 , 8 , 9 , 12 ] Both the title and the abstract are the most important parts of a research paper – for editors (to decide whether to process the paper for further review), for reviewers (to get an initial impression of the paper), and for the readers (as these may be the only parts of the paper available freely and hence, read widely).[ 4 , 8 , 12 ] It may be worth for the novice author to browse through titles and abstracts of several prominent journals (and their target journal as well) to learn more about the wording and styles of the titles and abstracts, as well as the aims and scope of the particular journal.[ 5 , 7 , 9 , 13 ]

The details of the title are discussed under the subheadings of importance, types, drafting, and checklist.

Importance of the title

When a reader browses through the table of contents of a journal issue (hard copy or on website), the title is the “ first detail” or “face” of the paper that is read.[ 2 , 3 , 4 , 5 , 6 , 13 ] Hence, it needs to be simple, direct, accurate, appropriate, specific, functional, interesting, attractive/appealing, concise/brief, precise/focused, unambiguous, memorable, captivating, informative (enough to encourage the reader to read further), unique, catchy, and it should not be misleading.[ 1 , 2 , 3 , 4 , 5 , 6 , 9 , 12 ] It should have “just enough details” to arouse the interest and curiosity of the reader so that the reader then goes ahead with studying the abstract and then (if still interested) the full paper.[ 1 , 2 , 4 , 13 ] Journal websites, electronic databases, and search engines use the words in the title and abstract (the “keywords”) to retrieve a particular paper during a search; hence, the importance of these words in accessing the paper by the readers has been emphasized.[ 3 , 4 , 5 , 6 , 12 , 14 ] Such important words (or keywords) should be arranged in appropriate order of importance as per the context of the paper and should be placed at the beginning of the title (rather than the later part of the title, as some search engines like Google may just display only the first six to seven words of the title).[ 3 , 5 , 12 ] Whimsical, amusing, or clever titles, though initially appealing, may be missed or misread by the busy reader and very short titles may miss the essential scientific words (the “keywords”) used by the indexing agencies to catch and categorize the paper.[ 1 , 3 , 4 , 9 ] Also, amusing or hilarious titles may be taken less seriously by the readers and may be cited less often.[ 4 , 15 ] An excessively long or complicated title may put off the readers.[ 3 , 9 ] It may be a good idea to draft the title after the main body of the text and the abstract are drafted.[ 2 , 3 , 4 , 5 ]

Types of titles

Titles can be descriptive, declarative, or interrogative. They can also be classified as nominal, compound, or full-sentence titles.

Descriptive or neutral title

This has the essential elements of the research theme, that is, the patients/subjects, design, interventions, comparisons/control, and outcome, but does not reveal the main result or the conclusion.[ 3 , 4 , 12 , 16 ] Such a title allows the reader to interpret the findings of the research paper in an impartial manner and with an open mind.[ 3 ] These titles also give complete information about the contents of the article, have several keywords (thus increasing the visibility of the article in search engines), and have increased chances of being read and (then) being cited as well.[ 4 ] Hence, such descriptive titles giving a glimpse of the paper are generally preferred.[ 4 , 16 ]

Declarative title

This title states the main finding of the study in the title itself; it reduces the curiosity of the reader, may point toward a bias on the part of the author, and hence is best avoided.[ 3 , 4 , 12 , 16 ]

Interrogative title

This is the one which has a query or the research question in the title.[ 3 , 4 , 16 ] Though a query in the title has the ability to sensationalize the topic, and has more downloads (but less citations), it can be distracting to the reader and is again best avoided for a research article (but can, at times, be used for a review article).[ 3 , 6 , 16 , 17 ]

From a sentence construct point of view, titles may be nominal (capturing only the main theme of the study), compound (with subtitles to provide additional relevant information such as context, design, location/country, temporal aspect, sample size, importance, and a provocative or a literary; for example, see the title of this review), or full-sentence titles (which are longer and indicate an added degree of certainty of the results).[ 4 , 6 , 9 , 16 ] Any of these constructs may be used depending on the type of article, the key message, and the author's preference or judgement.[ 4 ]

Drafting a suitable title

A stepwise process can be followed to draft the appropriate title. The author should describe the paper in about three sentences, avoiding the results and ensuring that these sentences contain important scientific words/keywords that describe the main contents and subject of the paper.[ 1 , 4 , 6 , 12 ] Then the author should join the sentences to form a single sentence, shorten the length (by removing redundant words or adjectives or phrases), and finally edit the title (thus drafted) to make it more accurate, concise (about 10–15 words), and precise.[ 1 , 3 , 4 , 5 , 9 ] Some journals require that the study design be included in the title, and this may be placed (using a colon) after the primary title.[ 2 , 3 , 4 , 14 ] The title should try to incorporate the Patients, Interventions, Comparisons and Outcome (PICO).[ 3 ] The place of the study may be included in the title (if absolutely necessary), that is, if the patient characteristics (such as study population, socioeconomic conditions, or cultural practices) are expected to vary as per the country (or the place of the study) and have a bearing on the possible outcomes.[ 3 , 6 ] Lengthy titles can be boring and appear unfocused, whereas very short titles may not be representative of the contents of the article; hence, optimum length is required to ensure that the title explains the main theme and content of the manuscript.[ 4 , 5 , 9 ] Abbreviations (except the standard or commonly interpreted ones such as HIV, AIDS, DNA, RNA, CDC, FDA, ECG, and EEG) or acronyms should be avoided in the title, as a reader not familiar with them may skip such an article and nonstandard abbreviations may create problems in indexing the article.[ 3 , 4 , 5 , 6 , 9 , 12 ] Also, too much of technical jargon or chemical formulas in the title may confuse the readers and the article may be skipped by them.[ 4 , 9 ] Numerical values of various parameters (stating study period or sample size) should also be avoided in the titles (unless deemed extremely essential).[ 4 ] It may be worthwhile to take an opinion from a impartial colleague before finalizing the title.[ 4 , 5 , 6 ] Thus, multiple factors (which are, at times, a bit conflicting or contrasting) need to be considered while formulating a title, and hence this should not be done in a hurry.[ 4 , 6 ] Many journals ask the authors to draft a “short title” or “running head” or “running title” for printing in the header or footer of the printed paper.[ 3 , 12 ] This is an abridged version of the main title of up to 40–50 characters, may have standard abbreviations, and helps the reader to navigate through the paper.[ 3 , 12 , 14 ]

Checklist for a good title

Table 1 gives a checklist/useful tips for drafting a good title for a research paper.[ 1 , 2 , 3 , 4 , 5 , 6 , 12 ] Table 2 presents some of the titles used by the author of this article in his earlier research papers, and the appropriateness of the titles has been commented upon. As an individual exercise, the reader may try to improvise upon the titles (further) after reading the corresponding abstract and full paper.

Checklist/useful tips for drafting a good title for a research paper

Some titles used by author of this article in his earlier publications and remark/comment on their appropriateness

The Abstract

The details of the abstract are discussed under the subheadings of importance, types, drafting, and checklist.

Importance of the abstract

The abstract is a summary or synopsis of the full research paper and also needs to have similar characteristics like the title. It needs to be simple, direct, specific, functional, clear, unbiased, honest, concise, precise, self-sufficient, complete, comprehensive, scholarly, balanced, and should not be misleading.[ 1 , 2 , 3 , 7 , 8 , 9 , 10 , 11 , 13 , 17 ] Writing an abstract is to extract and summarize (AB – absolutely, STR – straightforward, ACT – actual data presentation and interpretation).[ 17 ] The title and abstracts are the only sections of the research paper that are often freely available to the readers on the journal websites, search engines, and in many abstracting agencies/databases, whereas the full paper may attract a payment per view or a fee for downloading the pdf copy.[ 1 , 2 , 3 , 7 , 8 , 10 , 11 , 13 , 14 ] The abstract is an independent and stand-alone (that is, well understood without reading the full paper) section of the manuscript and is used by the editor to decide the fate of the article and to choose appropriate reviewers.[ 2 , 7 , 10 , 12 , 13 ] Even the reviewers are initially supplied only with the title and the abstract before they agree to review the full manuscript.[ 7 , 13 ] This is the second most commonly read part of the manuscript, and therefore it should reflect the contents of the main text of the paper accurately and thus act as a “real trailer” of the full article.[ 2 , 7 , 11 ] The readers will go through the full paper only if they find the abstract interesting and relevant to their practice; else they may skip the paper if the abstract is unimpressive.[ 7 , 8 , 9 , 10 , 13 ] The abstract needs to highlight the selling point of the manuscript and succeed in luring the reader to read the complete paper.[ 3 , 7 ] The title and the abstract should be constructed using keywords (key terms/important words) from all the sections of the main text.[ 12 ] Abstracts are also used for submitting research papers to a conference for consideration for presentation (as oral paper or poster).[ 9 , 13 , 17 ] Grammatical and typographic errors reflect poorly on the quality of the abstract, may indicate carelessness/casual attitude on part of the author, and hence should be avoided at all times.[ 9 ]

Types of abstracts

The abstracts can be structured or unstructured. They can also be classified as descriptive or informative abstracts.

Structured and unstructured abstracts

Structured abstracts are followed by most journals, are more informative, and include specific subheadings/subsections under which the abstract needs to be composed.[ 1 , 7 , 8 , 9 , 10 , 11 , 13 , 17 , 18 ] These subheadings usually include context/background, objectives, design, setting, participants, interventions, main outcome measures, results, and conclusions.[ 1 ] Some journals stick to the standard IMRAD format for the structure of the abstracts, and the subheadings would include Introduction/Background, Methods, Results, And (instead of Discussion) the Conclusion/s.[ 1 , 2 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 17 , 18 ] Structured abstracts are more elaborate, informative, easy to read, recall, and peer-review, and hence are preferred; however, they consume more space and can have same limitations as an unstructured abstract.[ 7 , 9 , 18 ] The structured abstracts are (possibly) better understood by the reviewers and readers. Anyway, the choice of the type of the abstract and the subheadings of a structured abstract depend on the particular journal style and is not left to the author's wish.[ 7 , 10 , 12 ] Separate subheadings may be necessary for reporting meta-analysis, educational research, quality improvement work, review, or case study.[ 1 ] Clinical trial abstracts need to include the essential items mentioned in the CONSORT (Consolidated Standards Of Reporting Trials) guidelines.[ 7 , 9 , 14 , 19 ] Similar guidelines exist for various other types of studies, including observational studies and for studies of diagnostic accuracy.[ 20 , 21 ] A useful resource for the above guidelines is available at www.equator-network.org (Enhancing the QUAlity and Transparency Of health Research). Unstructured (or non-structured) abstracts are free-flowing, do not have predefined subheadings, and are commonly used for papers that (usually) do not describe original research.[ 1 , 7 , 9 , 10 ]

The four-point structured abstract: This has the following elements which need to be properly balanced with regard to the content/matter under each subheading:[ 9 ]

Background and/or Objectives: This states why the work was undertaken and is usually written in just a couple of sentences.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 ] The hypothesis/study question and the major objectives are also stated under this subheading.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 ]

Methods: This subsection is the longest, states what was done, and gives essential details of the study design, setting, participants, blinding, sample size, sampling method, intervention/s, duration and follow-up, research instruments, main outcome measures, parameters evaluated, and how the outcomes were assessed or analyzed.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 , 14 , 17 ]

Results/Observations/Findings: This subheading states what was found, is longer, is difficult to draft, and needs to mention important details including the number of study participants, results of analysis (of primary and secondary objectives), and include actual data (numbers, mean, median, standard deviation, “P” values, 95% confidence intervals, effect sizes, relative risks, odds ratio, etc.).[ 3 , 7 , 8 , 9 , 10 , 12 , 13 , 14 , 17 ]

Conclusions: The take-home message (the “so what” of the paper) and other significant/important findings should be stated here, considering the interpretation of the research question/hypothesis and results put together (without overinterpreting the findings) and may also include the author's views on the implications of the study.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 , 14 , 17 ]

The eight-point structured abstract: This has the following eight subheadings – Objectives, Study Design, Study Setting, Participants/Patients, Methods/Intervention, Outcome Measures, Results, and Conclusions.[ 3 , 9 , 18 ] The instructions to authors given by the particular journal state whether they use the four- or eight-point abstract or variants thereof.[ 3 , 14 ]

Descriptive and Informative abstracts

Descriptive abstracts are short (75–150 words), only portray what the paper contains without providing any more details; the reader has to read the full paper to know about its contents and are rarely used for original research papers.[ 7 , 10 ] These are used for case reports, reviews, opinions, and so on.[ 7 , 10 ] Informative abstracts (which may be structured or unstructured as described above) give a complete detailed summary of the article contents and truly reflect the actual research done.[ 7 , 10 ]

Drafting a suitable abstract

It is important to religiously stick to the instructions to authors (format, word limit, font size/style, and subheadings) provided by the journal for which the abstract and the paper are being written.[ 7 , 8 , 9 , 10 , 13 ] Most journals allow 200–300 words for formulating the abstract and it is wise to restrict oneself to this word limit.[ 1 , 2 , 3 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 22 ] Though some authors prefer to draft the abstract initially, followed by the main text of the paper, it is recommended to draft the abstract in the end to maintain accuracy and conformity with the main text of the paper (thus maintaining an easy linkage/alignment with title, on one hand, and the introduction section of the main text, on the other hand).[ 2 , 7 , 9 , 10 , 11 ] The authors should check the subheadings (of the structured abstract) permitted by the target journal, use phrases rather than sentences to draft the content of the abstract, and avoid passive voice.[ 1 , 7 , 9 , 12 ] Next, the authors need to get rid of redundant words and edit the abstract (extensively) to the correct word count permitted (every word in the abstract “counts”!).[ 7 , 8 , 9 , 10 , 13 ] It is important to ensure that the key message, focus, and novelty of the paper are not compromised; the rationale of the study and the basis of the conclusions are clear; and that the abstract is consistent with the main text of the paper.[ 1 , 2 , 3 , 7 , 9 , 11 , 12 , 13 , 14 , 17 , 22 ] This is especially important while submitting a revision of the paper (modified after addressing the reviewer's comments), as the changes made in the main (revised) text of the paper need to be reflected in the (revised) abstract as well.[ 2 , 10 , 12 , 14 , 22 ] Abbreviations should be avoided in an abstract, unless they are conventionally accepted or standard; references, tables, or figures should not be cited in the abstract.[ 7 , 9 , 10 , 11 , 13 ] It may be worthwhile not to rush with the abstract and to get an opinion by an impartial colleague on the content of the abstract; and if possible, the full paper (an “informal” peer-review).[ 1 , 7 , 8 , 9 , 11 , 17 ] Appropriate “Keywords” (three to ten words or phrases) should follow the abstract and should be preferably chosen from the Medical Subject Headings (MeSH) list of the U.S. National Library of Medicine ( https://meshb.nlm.nih.gov/search ) and are used for indexing purposes.[ 2 , 3 , 11 , 12 ] These keywords need to be different from the words in the main title (the title words are automatically used for indexing the article) and can be variants of the terms/phrases used in the title, or words from the abstract and the main text.[ 3 , 12 ] The ICMJE (International Committee of Medical Journal Editors; http://www.icmje.org/ ) also recommends publishing the clinical trial registration number at the end of the abstract.[ 7 , 14 ]

Checklist for a good abstract

Table 3 gives a checklist/useful tips for formulating a good abstract for a research paper.[ 1 , 2 , 3 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 14 , 17 , 22 ]

Checklist/useful tips for formulating a good abstract for a research paper

Concluding Remarks

This review article has given a detailed account of the importance and types of titles and abstracts. It has also attempted to give useful hints for drafting an appropriate title and a complete abstract for a research paper. It is hoped that this review will help the authors in their career in medical writing.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

Acknowledgement

The author thanks Dr. Hemant Deshmukh - Dean, Seth G.S. Medical College & KEM Hospital, for granting permission to publish this manuscript.

10 Reasons Why Marketing Research Is Important to a Business

It’s easy to dismiss the importance of marketing research. But new businesses need sales and customers as soon as possible, and market research can ensure that those sales and customers don’t stop coming.

When you get caught by the creative spark, it’s easy to underestimate the importance of market research. But there’s a real need for market research before you bring a product to your customers.

Today, I’ll take you through some basic marketing research concepts. I’ll also explain why marketing research is important and share some resources to help you get started on your own marketing research.

If you want to stay up to date, you should also read the in-depth guide to the latest marketing trends on the Envato Blog.

What Is Marketing Research?

Before you can understand the importance of marketing research, you need to know what it is. Market research isn’t about a specific method or activity—it’s just what businesses call their attempt to learn more about their target customers.

While tasks like surveys and focus groups can help, they aren’t absolutely necessary, and they aren’t the only things you can do to research your target market. Here are some tasks that can be part of your market research:

• Have short conversations with contacts who are part of your target market . Let’s say you’re looking to launch a wedding photography service. Talk to your contacts who have been married or who are engaged and ask them about their experience in hiring and working with a wedding photographer. Even a five-minute conversation can give you insights on how to run your business.
• Look up Facebook groups relevant to your target market . This can provide a free, low-effort way to reach target customers online and ask them questions. Eventually, you can go back to these groups to promote your business, if the group rules allow for it.
• Add a survey form to your website . If you already have a website for your small business, you can offer potential customers a small discount in exchange for completing a survey. This tutorial on online market research forms can help you get started.

The above activities are just a handful of tasks that could be part of your market research. In fact, you can classify any task as a market research activity as long as you end up knowing your target market’s needs, behaviors, and preferences.

The Importance of Marketing Research

These are the ten reasons why market research is important, especially for smaller teams and businesses:

1. Better Understand Customer Needs

While every business has many stakeholders, the customer is always at the center of what you do. Conducting market research helps keep your customer as your business’s focus.

Here is where you can avoid the disconnect that businesses of all sizes can have with their customers. Learning their perspective from first-hand accounts has its benefits, including understanding what their needs and wants are. Taking this information into consideration will help guide your strategy better.

2. Uncover Emerging Trends

Understanding customer needs also means uncovering industry trends. When interpreting your findings, it’s not uncommon to identify where businesses like yours will be headed in the future.

Staying ahead of the curve has its benefits. It allows you to better serve your customers in the future. Your business will be able to better position itself as an industry leader. There’s also increased trust in a business that can cater to its customers’ current and future needs.

3. Identify Potential Issues

While it’s great to keep an eye on the future in market research, it’s also important to pick up on any pain points your customers have. Pain points are the issues that stand in the way of your customers having a smooth experience when interacting with your business.

The more pain points you can identify, the better. After all, you can’t solve a problem you don’t know you have. This is why marketing research is so important: you’ll be able to work on solutions that have been bothering your customers with the data to support your efforts.

4. Easily Spot Business Opportunities

After you’ve done your market research, it’ll be clear who you want to reach out to (your target customers), where you can reach them (your marketing channels), and what they’re interested in. Once you’ve defined these, you’ll be able to easily spot business opportunities. For example:

• Form partnerships with other businesses . Learning about who your customers are, such as their demographics, can help you find other small businesses that serve them. You can approach these businesses for joint promotions that’ll be mutually beneficial.
• Create profitable order upgrades . Knowing the other products and services that your customers tend to buy can help you come up with add-ons, product bundles, and upsells that increase the average value of each order.
• Find new locations to sell to . Knowing the geographical areas where most of your target customers live will allow you to create compelling targeted campaigns that suit the needs and culture of that area.

5. Lower Business Risks

Around half of businesses with employees don’t survive past the fifth year, according to data from the Bureau of Labor Statistics . The way to make sure that your business survives for longer is to ensure that you’ve got a steady stream of sales and customers. To do that, you need market research.

Regular market research will be your way to check in with your current customers and potential customers to ensure that you’re still meeting their needs. Here’s how you can apply this:

• Test new designs and products before launching . Before you go all-in on a dramatic change for your business, you can test it on a smaller subset of your audience to see if the change would be welcome. For example, if you plan to do a redesign of a popular product, show the new design to your most frequent buyers. Test or ask them if they’re more likely to buy the new design versus an alternative new design or the old design.
• Find out why customers don’t come back . Ideally, your small business should have recurring customers. If they don’t come back, you can conduct a survey of previous customers or set up a focus group to find out why you’re not making any repeat sales.
• Get insights on problem areas . If your most popular product sees a big drop in sales for three consecutive months, you need to find out how to fix it before it ruins your profits completely. Survey your most frequent customers about the product and find out where the problem lies. It could be anything from a decline in the product quality to a glitch on your online store. You’ll never know unless you ask.

6. Create Relevant Promotional Materials

If you’ve ever wondered what text or images to put on your fliers, website, or social media accounts thorough market research will tell you exactly what to do. Since target customers have already expressed all their wants, needs, and frustrations with you, you’ll know exactly what to address and how to address it when you start creating your marketing materials.

For example, author Tiffany Sun surveyed her readers to find out which problems they were trying to solve. Instead of coming up with blog topics or headlines in a vacuum, she used the results of this survey to brainstorm compelling topics.

Here are some other ways your marketing materials will be easier to create:

• Knowing whether customers see your products and services as a necessity or as a luxury can help you design your product labels, brochures, and a website that fits their perception.
• Identifying the age range of your customers can tell you the type of language you’ll be using in your promotional materials. You’ll write differently when addressing retired Baby Boomers than you would when addressing young professionals.

7. Know Where to Advertise

One of the problems that small business owners face is a limited budget. Because of this, your marketing budget should be optimized to give you the best returns possible. Your market research can help ensure that you’re reaching your intended audience in the channels where they’re most likely to see your message.

These are some of the budgetary tasks that your market research can help with:

• Buying ads on social media . If your market research shows that your target audience spends most of their time on Instagram and almost never uses X, you’ll know to direct most of your social media ad budget to Instagram and forget about X.
• Placing flyers and posters . Knowing the physical spaces where your customer spends their time will tell you where you can best place your advertising. For example, university students are likely to be on campus, so placing ads for that market means that you can try bulletin boards on campus or outside local establishments that their crowd tends to frequent.
• Targeting ads . Online ads such as social media ads and pay-per-click ads can often be targeted with precision. This means that you can target based not just on the usual demographic data, but also based on online behaviors, life stage, and interests. If you truly know your customers, you’ll be able to maximize the potential for targeting. For example: here are some of the targeting options for Facebook Ads :

8. Outsell Competitors

Businesses that know their customers better tend to win more. If you can beat your competitors at finding out your customers’ needs and you aim to fulfill those needs, you’ve got a better chance of standing out from the competition. Here are some ways you can use market research to outsell competitors:

• Target dissatisfied customers . Asking target customers about their frustrations with your competitors’ products or reading their product reviews can help you improve your own products and market them to an audience that’s ready to switch brands.
• Find an underserved customer segment . Your market research might reveal that there’s a segment of the market that your competition has neglected. This will give you a new customer segment to reach out to.
• Identify unaddressed customer needs . During your market research, you might uncover some customer pain points or desires that you don’t see addressed in your competitors’ marketing materials. Try including them in your own marketing and see if the results show an increase in sales.

If you need to know more about conducting market research with competitors in mind, check out this guide on how to write a competitive analysis . You can also learn more about finding out who’s buying from your competitors .

9. Set Better Goals for Your Business

When business owners set goals for their business, they’re typically related to growth in sales or customers. But without market research, you won’t be able to know if your goals are achievable and how to achieve them in the first place.

You might say that you want to double sales by the end of the next quarter. How would you know if this goal is feasible if you don’t know whether the size of your target market is more than twice the size of your current customer base? Without knowing the current size of your potential market, you’ll just be setting arbitrary goals.

With market research, you’ll be able to determine the specific ways you want to expand your customer base. For example, do you want to reach new customers via a new untapped market segment? Or do you still have room for growth among your current target audience?

If you need help setting growth goals for your business, check out this guide on small business growth strategies . You can also learn how to set effective goals for your freelance business .

10. Decision-Making Becomes Simple

The importance of marketing research frequently comes up when making tough business decisions. Instead of having arbitrary criteria for the decisions you make as a business owner, you can always go back to your market research report. Based on that report, will this decision lead to more customers? Will you be able to reach more people who are likely to buy from you? Will it be clear to them that your business can meet their needs?

While not all decisions should be solved by market research, many of them can be, such as:

• where to spend your advertising or marketing budget
• whether there’s a demand for a new product you want to make
• if you should open a storefront in a new location
• which products to discontinue and which ones to merely improve
• how to price all your offers

There’s a real need for market research because it provides you with solid facts. Through market research, you’ll make more informed decisions rather than resting the fate of your business on guesswork.

Discover the Importance of Market Research for Your Business

Now that you understand the importance of market research, you’re ready to get started. Your business doesn’t have to spend tens of thousands of dollars on focus groups and extensive surveys to conduct market research. But it’s important that you do market research in the first place, and present your research findings with your team.

As long as you end up with a thorough list of your target market’s demographics, needs, and frustrations, you’ll be able to reap the above benefits as you grow your business. Why not get started with your marketing research today?

Present Confidently as a Research Marketer With Envato Elements

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5 reasons why marketing research is important to your business

Marketing research is a critical tool that businesses and organisations use to gather valuable information about their target market and industry. By conducting research, companies can gain insights into customer needs, preferences, and behaviour, as well as market trends and the competitive landscape. In this article, we'll explore five reasons why marketing research is important for businesses and organisations.

5 reasons why marketing research is important

Is your company on the fence about investing in marketing research? If so, read on for five reasons why marketing research is important to the viability and longevity of your business.

1. Marketing research helps businesses understand their customers.

Knowing your customers is the first step in running a successful business. And while this may sound simple enough, it can be difficult to look inside the consumer psyche—one whose needs, preferences, and behaviours are ever-evolving.

Fortunately, marketing research can give you a peek behind the curtain, helping you understand what motivates current as well as potential customers. A marketing research survey , for example, can provide insight into pricing sensitivity among a segment of your target population. The data yielded may suggest that boomers are more likely to purchase a product based on price alone while millennials are more motivated by the values of the respective company. Based on this information, you can tailor your offerings to better meet these needs.

Let’s take a closer look at what else marketing research can tell you about your target audience.

a. Marketing research reveals demographic data.

Through conducting surveys, you can better understand characteristics of your buyers, like age, gender, race, and ethnicity. You can also collect socioeconomic information like education, income, and employment status. These variables can help you engage in audience segmentation, which essentially involves tweaking your brand messaging to appeal to various subgroups.

b. Marketing research illustrates purchasing behaviour.

Marketing research tools like surveys, transaction tracking, and social media tracking can also shed light on when, why, how, and what consumers are buying. A better understanding of purchasing behaviour can help your company develop brand messaging that strikes a chord with its target audience. If consumers tend to shop between the hours of 5 and 8 p.m., for instance, your company may send an email coupon at 4:45 p.m. to prime that behaviour.

c. Marketing research helps companies appeal to potential customers.

It’s important to learn as much as possible about your current customers. However, it’s equally important to learn about people who are at the beginning of the customer journey. A deeper understanding of what motivates these individuals can help your business turn clicks into conversions.

2. Marketing research helps businesses manage risk.

Risk is an intrinsic part of the business world. However, by understanding market trends and customer behaviour, businesses can anticipate changes in demand and adjust their strategies accordingly. Market research can also help businesses identify potential obstacles or challenges and develop contingency plans to mitigate those risks.

For example, let’s say a company hopes to introduce a new product to the market. Before investing significant time and financial resources into product development, market researchers may conduct a series of surveys to determine if consumers are even interested in the respective product. This mitigates the risk of introducing a good for which there is no demand.

Other examples in which marketing research can be used as a tool for mitigating risk include:

• Conducting ad testing to determine if brand messaging resonates with consumers
• Hosting product development focus groups to receive feedback before revealing a new product to the larger market
• Organising customer satisfaction surveys at various points of the customer journey to determine any issues affecting sales
• Administering price testing to determine the ideal price for a new product

3. Marketing research helps businesses stay competitive.

Marketing research gives companies a competitive edge in many ways, one being a greater awareness of the industry itself. By understanding what other businesses are doing, your company can develop strategies to differentiate itself and stay ahead of the curve. For example, if research indicates that laundry detergent manufacturers are increasing prices, a company can either decide to a) keep up with the times and increase costs, b) keep costs the same, or c) decrease pricing to appeal to a specific target market.

Marketing research also helps companies determine areas where they may be falling behind. If several healthcare conglomerates are expanding telehealth services, it would be wise for a hospital to also make moves to provide digital appointments. Otherwise, patients may take their business elsewhere.

How else can marketing research help your business stay competitive?

a. Marketing research aids in trendspotting.

It’s important for companies to keep up with industry patterns. However, it’s also important for companies to predict patterns before they even happen. The fashion industry provides a good example of this. Trend forecasters analyse decades—centuries even—of socio-cultural data in an attempt to be the first company to put out a ‘hot’ new product that appeals to modern sensibilities.

b. Marketing research allows businesses to identify gaps in the industry.

Similarly, marketing research can help companies realise a demand that has yet to be satisfied. Through marketing research surveys, for instance, an organic snack food company may see that consumers are craving more savoury gluten-free snack options. Using this data, the company can one-up competitors by introducing a new product.

4. Marketing research gives businesses the tools to measure success.

Net profit is an important indicator of a company’s success. However, if profits are plummeting, it can be difficult to know if this is because of your company’s performance or industry-wide factors like increased materials costs and decreased demand. Because of this, businesses must rely on a more holistic approach to evaluating success.

Fortunately, marketing research can be a helpful tool if you want to measure business health using more than dollar signs. Here’s how marketing research can help you gauge company success.

a. Marketing research provides insight into customer satisfaction.

Sure, your company could be making money. But if your customers aren’t satisfied, your financial gains are likely to be short-lived. To determine if customers are happy with your products or services, you can conduct a customer feedback survey questionnaire.

Alternatively, you may choose to conduct a longitudinal panel survey . Unlike an ad hoc survey, which takes a snapshot of consumer opinions and behaviours, longitudinal studies (like monthly or quarterly trackers) monitor how consumer attitudes change over time. This tool is especially helpful if you want to see how customer satisfaction changes after the introduction of new protocols or training methods.

b. Marketing research helps businesses assess employee satisfaction.

A financially profitable company isn’t necessarily successful if its employees aren’t satisfied. To assess this metric of success, you can conduct surveys, in-person interviews, or focus groups. The results from these marketing research assessments may also shed light on the efficiency of your staff.

c. Marketing research provides insight into the performance of competitors.

It can be constructive to compare your company’s performance to that of competitors. This can help you understand if dips or rises in profit are unique to your company or simply an industry trend.

5. Marketing research helps businesses make informed decisions.

For decades, companies have made key business decisions based on gut feelings alone. But the new age of marketing revolves around data-driven decision-making: a process in which business decisions are informed by metrics and analytics. This contemporary model helps companies make solid choices that reduce risk while improving performance.

Since marketing research lends itself to data generation, it’s an integral part of this equation. For example, data yielded from a brand awareness survey may illustrate that men aged 50 to 65 in a specific geographic area are the least familiar with the brand. Using this information, the company can invest marketing dollars in a way that will yield true results.

Other examples of using marketing research to support data-driven decision-making include:

• During a focus group, a company discovers that 60% of women are dissatisfied with the playback speed options of an audiobook app. In response, software developers dedicate time and financial resources to adjusting that feature.
• Survey data reveals that as the price of microwaves increases, so does customers’ perceived value of the product. With this in mind, a company chooses to increase prices by 30%.
• A popular food chain conducts a series of phone interviews to assess customer service at various locations. Afterward, the company mandates that employees at the restaurants with the lowest reviews take customer service training courses.

All this to say, marketing research has many different applications. By gathering data about customer preferences, market trends, and industry dynamics, businesses can make decisions based on facts rather than assumptions or intuition. This can help businesses avoid costly mistakes and increase their chances of success.

Conduct high-quality marketing research with Kantar

Marketing research is a critical tool that businesses and organisations can use to gather valuable information about their target market and industry. By conducting research, businesses can gain insights into customer needs and behaviour, stay competitive, make informed decisions, manage risk, and measure success.

And during VUCA times (volatile, uncertain, complex and ambiguous), keeping a consistent pulse on consumer sentiment and behaviour is essential to driving the right decisions for business growth.

However, in today's rapidly changing business landscape, marketing research can feel complicated and overwhelming. That’s where Kantar comes in. As an industry leader, we provide tips and tools to help you navigate each step of the marketing research process, from survey design to data visualisation.

Want to get started? Speak to our award-winning team  to learn how we can help you conduct marketing research.

For research tips direct to your inbox each month, sign up using the form below.

Want more like this?

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Read: Everything you need to know about data quality  

Read: Guide to market research surveys

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