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Strategic Management Assignment: Case Analysis Of Coca-Cola

Task: Strategic Management Assignment Task: You are to write a 3000-word report on the case study analysis for your identified organization by taking a role of Strategic Management Consultant.

Description Draw on the research done in the previously submitted assessments to provide strategic recommendations for your selected company.

The recommendations need to be based in research and critical analysis, be realistic and feasible, and reflect the currently available data. Outline the steps needed to achieve the outcome that you are recommending. You also need to provide a holistic analysis of the expected outcomes for your recommendations. Consider economic, social, and environmental consequences of your recommendations.

Executive Summary The company of Coca-Cola has been viewed in this strategic management assignment. Distinctive risks such as that of the lack of sustainable approaches, the lack of HR potential and high market competition have been delineated as major points of concern for the business. In retrospect to this, it is important to understand that the solutions offered in this study are centred on the scope of CSR business model integration with talent management and innovation culture to firmly establish a unidirectional strategic direction for the company. The economies of scale through complementary forces of the solution models will help the company to develop significant reproach to the risks ascribed as per environmental investigations.

1. Introduction Drawing out of the importance of the impact of the environment of businesses on the case of the strategic impacts created by companies it needs to be viewed that there is a larger level of impact which needs to be required to ensure a larger scale and scope of impact that can be created. It is important to understand that for the case of the overall scale and scope of the same, there is a need for understanding the imminent threats in the environment of a business. This helps in order for assuring a significant rate of change and impact which needs to be drawn out and engaged within.

This study will look into the case of the company of Coca-Cola through the means of a stakeholder matrix to determine the different stakeholders of the business effectively. This would help in order for assuring a significant rate of importance which can be derived and ensured through the scope of the company effectively. It is important to understand that through the case of the overall company and its stakeholders important aspects need to be revealed and understood effectively. This helps in order for understanding the significant rate and potential of efficacy which can be drawn out and engaged through the scope of the same.

This study will be looking into the creation of a risk matrix for the company of Coca-Cola. Through this matrix the risks indeed in the case of the market of the company will be identified and then enlisted. Three distinctive risks will be enlisted and three different solutions will be reported in accordance with the same. This would help in ensuring that the risks can be ligated to the largest extent.

2. Stakeholders In the case of the stakeholder matrix it can be viewed that there is a larger rate of importance that has been placed on the case of understanding the importance of stakeholders for a business. Ilinova et al. (2018), indicates that the stakeholder matrix defines a set of interest versus power ratio which different stakeholders of a company intend to have based on tier association with the overall business. In the context of this the stakeholder matrix is to be discussed with pivotal importance being placed on the different stakeholder groups of the company as has been derived from the environmental analysis.

Figure 1: Stakeholder matrix (Source: As influenced by Ilinova et al. 2018)

Drawing out of the stakeholder matrix it can be certain that this matrix helps in delineating the effective impact that can be brought around through the means of assuring a larger rate of undertaking association. The primary stakeholders of the company are the suppliers of the business, In the case of these stakeholders to be viewed that the business of Coca-Cola needs to be able to generate a greater element of information transference. This is because in the case of the stakeholders for the prospect of the company it needs to ensure that these elements are managed in close cohorts with the overall business. This helps in order for the development of effective potential which can be drawn out and ensured for functional importance to be placed.

The second group of stakeholders integral to the case of the business is that of the customers. However the previous study has revealed that in the case of the company of Coca-Cola the customers have a minimal interaction with the case of the company. Due to the nature of the product which prevailsin the market the customers are the least interested in the company and more so in the product. Thus, for the company the customers need to be monitored using the least amount of effort to assure that the company can effectively remain operational and ensure a high quality of efficacy of product delivery.

The investors of the company are the third and most elementary group of stakeholders. In the case of investors of a firm Stocker et al. (2020), defines that the power and the interest is very high. This is because the investors have a stake in the firm and have a decision making capacity which is inherent to this group as they also have the highest interest due to the case of their funds being within the scope of the company. Thus for this stakeholder group Coca-Cola needs to assure that it manages them closely and distinctly. This helps in order for the granting of a wider scope of impact that can be brought around and ensured overall.

Thus, it can be viewed that for the company there are different stakeholders who need to be engaged in the development of growth and additionally this helps in order for ensuring a larger rate of effective impact that is established on the scale and scope of the functionality of a company. This also plays a major role in ascertaining the overall company prospectus which is available to it.

Figure 2: Risk Matrix ((Source: As influenced by Marom et al. 2018)

Table 1: Risk Register (Source: Created by Author)

4. Solution 1: CSR Approach A CSR approach is highly beneficial for the case of the business of Coca-Cola overall as it can show that the resources of the company are streamlined and directed towards the creation of value for stakeholders of the business. Miao & Zhou (2020), indicates that a CSR business model allows for a company to take up proper rates of responsibility in terms of the overall market within which it is functional. For Coca-Cola this approach is beneficial as the prospect of sustainability accounting is involved and this helps in the creation of better resources which can be drawn out and engaged through the scope of the same.

Gligor-Cimpoieru et al. (2017), indicates that the impact of CSR on the case of packaging indicates that the environment and its impacts are taken into consideration for the case of the same. It can be viewed that through the scope of CSR in Coca-Cola Amatil it can be viewed that the company needs to ensure that it lays focus on the packaging of its products effectively. It is important to understand how the company has plastic packaging which is non-reusable and thus adds to the case of environmental degradation.

Wolska (2017), states that for the case of the overall impact which is to be determined there is an importance of social impacts which are required for a CSR model to have. The study of Wolska (2017), also implies that a major drawback in the case of CSR models is that these modes are often disengaging in nature and are unable to account for the necessary elements across the overall horizon of a study. Thus, it can be viewed that the company needs to use the methods of sustainability accounting and other such factors in order to ensure a larger rate and scale of impact wich can be generated and undertaken to assure that their sustainability issues are solved. The use of this method will allow the company to assess the different materials to be used for packaging within the spectrum of sustainable materials. This would allow the company to gauge which product is the most beneficial to it and allow it to ensure that it can generate a larger adherence to its strategic position. Sustainable accounting methods would also help decision making and would ensure that profits and customer and environmental value is used while ensuring election of the materials.

In terms of the overall impacts that are necessary to be engaged within it can be ascertained that for the company of Coca-Cola it is important to understand that this model will be beneficial due to the need for sustainability.Thus, the use of the method will help to ensure that Coca Cola Amatil is able to generate a significant stratified approach to environmental CSR. Additionally, the company has a strong internal procedural map and distinctively strong operational model. This implicates that corporate governance is high, thus, withdrawing the major drawback in terms of the overall potential of the study.

5. Solution 2: Talent Management In terms of the management of talent the major risk against which this is suggested is that of the risk of shortage of skilled manpower. Talent management is not a first option for any enterprise, however, like one that of Coca-Cola Amatil there is a need for assuring a larger rate of productivity which can be brought around and engaged within. As per the work of Khilji & Schuler (2017), it is implicative that a company needs to be able to generate a larger rate of potential through the means of effective system of succession planning and managing resources in definition of the overall impacts that these create. Verification of talent is important for the company. The understanding issued from this is that the company needs to analyse the potential of the employees in restricted environments and focus on skill development. This will help the company not only to acquire raw manpower at a lower rie and then generate significant human resource based assets for the company, but it will also create local employment which would help the company to build its brand reputation by increasing quality of life of the individuals.

Additionally, the impact of this system in case of the overall environment is essential to be scoped out and seen. In the company of Coca-Cola it is important to view that the company is inherently geared towards the generation of a significant impact on the environment through the employment of greater talent as this helps the company to exact its CSR strategy which is the first solution to the inherent risk which is present in case of its market. As a result it is important to understand that the company of Coca Cola needs to be able to assure that its system is aligned to the full preview of the environment of its business.

Adding onto this, appropriate talent management is beneficial for the case of the society as it adds value to the case of the already existing job which is present. TETIK (2017) indicates that for a company it can create value through the recruitment and selection of appropriate individuals who are necessary to be engaged within and ensured. It can be viewed this adds value to the case of society surrounding the company inherently.

The only drawback of this system is that it is unable to focus on the development of the community as a whole and it is unable to provide opportunity and development of skill to all the members of the surrounding community. However, this is countered by the fact that economic growth or the company added with the CSR model seriously discussed would generate a certain rate of effectiveness which can be beneficial to the growth of the surrounding community as well.

6. Solution 3: Innovation The final solution which has been spelled out for the case of the company in terms of the overallimpact rate which is created is that of generation of a larger level of potential which can be ascertained and ascribed to the context of the same. It is important to understand that through the overall potential of the study of Maier et al. (2017), it can be implicated that innovation is an essential factor which needs to be considered through the wide framework of an organisation. This helps in order for the development of out of the box solutions in the prospective scope of a business. Additionally, it can also be rendered that the element for the case of Coca-Cola creates a distinctive element of market productivity within which it can engage itself. This helps inorder for the generation of a larger rate of impact that can be ascribed and ensured for ensuring that growth is fundamentally undertaken through its overall purview

For the company innovation needs to be disruptive and socially oriented. It can be viewed that the risk to tackle is the risk of going against the CSR policies and sustainability policies which are set out. This implies that for CSR to be undertaken there is a need for enhancing the innovation scope for the company to address the issue of water shortage. Possible usage of lean management in an enhanced form and integrating it to waste management and recycling processes can be explored by Coca-Cola Amatil. This would help the company to ensure and generate a larger scope and potential of effectiveness in acutely addressing their present issues.

It is inevitably understood from the case of the overall inferences that the company needs to be able to generate a significant potency in the creation of impactful and direct approaches to the market. The management of the problems which are being faced through creative and innovative solutions such as waste management and integration of the same with lean management in water deprived areas will help the company to generate a larger rate of sustenance and brand value retention. This would help Coca-Cola Amatil to grow and maintain strategic alignment.

The need for this in the business arises from the scope and scale of importance as has been drawingoutfor implicating that the company can retain a certain rate of effectiveness which is quintessential to its overall growth.

7. Conclusion Derivative conclusions from this study are pointed out as major implications for the bread of Coca-Cola Amatil and the need for engaging in systematic integration. In terms of the overall potential to be undertaken and ensured it can be viewed that there is a need for assuring and ascribing a larger impact which can be developed and started into a system which can clear out important elements of efficiency and engage within developmental procedures that are pre-registered for the company of Coca-Cola.

This study has provided a distinctive contextual overview of the company and its systematic integrity. The risks which are defined through this study are clearly one of the global risks which Coca-Cola faces and thus the company and its work news to be pertinent to the case of developing a significant rate of impact which can be drawn out and ensured. This helps in order for assuring a larger rate of impact which can be engaged within and derive. It is impactful and necessary to ensure a higher rate of potential which can be ascribed and engaged within. This helps in delineating the overall impacts which are to be drawn out and ensured.

Additionally, it is important to understand that through the scope of the company of Coca-Cola it is necessary to offset the systems which have been recommended through the scope of this study to ascribe a larger potential rate of impact which can be drawn out. This helps in order for the generation of a larger rate of importance which needs to be defined and ensured effectively. This helps in order for the germination of a larger impact which can be created and engaged within to impact a certain level of importance which needs to be drawn out and derived overall.

Reference List Ilinova, A., Cherepovitsyn, A., &Evseeva, O. (2018). Stakeholder Management: An Approach in CCS Projects. Resources, 7(4), 83. Retrieved on, 20 May, from: https://www.mdpi.com/2079-9276/7/4/83/pdf

Stocker, F., de Arruda, M. P., de Mascena, K. M., &Boaventura, J. M. (2020). Stakeholder engagement in sustainability reporting: a classification model. Corporate Social Responsibility and Environmental Management, 27(5), 2071-2080. Retrieved on, 20 May, from:https://onlinelibrary.wiley.com/doi/pdf/10.1002/csr.1947

Marom, S., Lussier, R. N., &Sonfield, M. (2019). Entrepreneurial strategy: The relationship between firm size and levels of innovation and risk in small businesses. Journal of Small Business Strategy, 29(3), 33-45. Retrieved on, 20 May, from:https://libjournals.mtsu.edu/index.php/jsbs/article/download/1332/1132

Kalburan, C. and Hasiloglu, S.B., (2018). The importance of environmental attitudes towards products for sustainability and business strategies. Present Environment and Sustainable Development, (2), pp.233-246. Retrieved on, 20 May, from:https://ibn.idsi.md/sites/default/files/imag_file/10.2478%20-Volume12_issue_2%2018_paper.pdf

Ajina, A. S., Japutra, A., Nguyen, B., Alwi, S. F. S., & Al-Hajla, A. H. (2019).The importance of CSR initiatives in building customer support and loyalty. Strategic management assignment Asia Pacific Journal of Marketing and Logistics. Retrieved on, 20 May, from:https://bura.brunel.ac.uk/bitstream/2438/17288/3/FullText.pdf

King, K. A., &Vaiman, V. (2019).Enabling effective talent management through a macro-contingent approach: A framework for research and practice. BRQ Business Research Quarterly, 22(3), 194-206. Retrieved on, 20 May, from:https://scholar.google.co.uk/scholar?output=instlink&q=info:dpiAAUVEnUEJ:scholar.google.com/&hl=en&as_sdt=0,5&as_ ylo=2017&scillfp=16667187522879508394&oi=lle

Jajja, M. S. S., Kannan, V. R., Brah, S. A., & Hassan, S. Z. (2017). Linkages between firm innovation strategy, suppliers, product innovation, and business performance. International Journal of Operations & Production Management. Retrieved on, 20 May, from:https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=1370&context=manage_facpub

Miao, Q., & Zhou, J. (2020). Corporate hypocrisy and counterproductive work behavior: A moderated mediation model of organizational identification and perceived importance of CSR. Sustainability, 12(5), 1847. Retrieved on, 20 May, from:https://www.mdpi.com/2071-1050/12/5/1847/pdf

Gligor-Cimpoieru, D. C., Munteanu, V. P., Ni?u-Antonie, R. D., Schneider, A., &Preda, G. (2017). Perceptions of future employees toward CSR environmental practices in tourism. Sustainability, 9(9), 1631. Retrieved on, 20 May, from:https://www.mdpi.com/2071-1050/9/9/1631/pdf

Wolska, G. (2017). Corporate social responsibility (CSR) in theory and in practice.Selected issues. In DIEM: Dubrovnik International Economic Meeting (Vol. 3, No. 1, pp. 56-65). Sveu?ilište u Dubrovniku. Retrieved on, 20 May, from:https://hrcak.srce.hr/file/276194

Khilji, S. E., & Schuler, R. S. (2017).Talent management in the global context. The Oxford handbook of talent management, 399-420. Retrieved on, 20 May, from:https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780198758273.001.0001/oxfordhb-9780198758273-e-6

TETIK, S. (2017). Talent Management: A review of theoretical perspectives and a guideline for practioners. Nile journal of Business and Economics, 2(4), 40-56. Retrieved on, 20 May, from:http://journal.nileuniversity.edu.ng/index.php/NileJBE/article/download/77/102

Maier, D., Sven, I., Sandru, M., & Maier, A. (2017).Integrating innovation into business strategy in the context of a service-led economy. In BASIQ International conference: New Trends in Sustainable Business and Consumption (Vol. 31). Retrieved on, 20 May, from:https://basiq.ro/papers/2017/Maier.pdf

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