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How to Write a Business Plan Cover Letter?

Business Plan Cover Pages

Business Plan Cover Pages

  • December 12, 2023
  • 10 Min Read

Business plan cover letter

Whether you’re approaching investors, business partners, stakeholders, or employees—making a good first impression is essential to getting your business plan approved. There’s zero room to mess up this opportunity.

This is where a cover letter helps you.

A cover letter introduces your business plan and persuades the reader to give your proposal a read. If you craft it well, your readers will likely take your business plan more seriously.

So, what is the process of writing a crisp business plan cover letter that’s detailed enough to engage readers? In this article, we’ll cover that and also share a cover letter template to help you get started.

Let’s dive right in.

What is a business plan cover letter?

A business plan cover letter is a formal document that accompanies your business plan and introduces you and your business venture to potential investors or lenders. In other words, it’s a way to sell your business idea and show why you believe in it.

In the same way that a job seeker presents a cover letter alongside their resume to an employer to get hired, you need a cover letter to accompany your business plan to secure funding or a business loan.

Why is a business plan cover letter important?

The cover letter of your business plan serves as a first impression for readers. It’s important to get it right so that it’s easier to achieve what you want with your business plan.

Here’s what makes a formal cover letter important for your business plan.

  • Sets the tone for what’s to come (the content) and helps you focus readers’ attention on important aspects.
  • Helps establish a personal connection before readers dive into the details and technicalities of your business.
  • Helps add a humane touch to your business proposal by weaving an engaging narrative around your business vision.
  • Acts as an asset when you’re seeking investment by offering valuable information and piquing investors’ interest to read your detailed plan.

That being said, a well-written cover letter attracts and retains the right audience by explicitly stating the intent and context of your business plan.

How to write a business plan cover letter?

business plan cover letter

Before you start the process of writing a cover letter, ensure that you complete your business plan in detail. Remember, no matter how well you craft your cover letter, it won’t get you far if your business plan lacks weight.

Once your business plan is ready, follow these steps to write a good cover letter:

1. Create a header

The header of your business plan cover letter should include the following:

  • Business name
  • Contact information
  • Name of investor and their institution
  • Investor’s Address

If you’re sending the document via email, there’s no need to write a header, and you can jump straight to addressing the recipient with a formal greeting.

2. Address the recipient

Unless you don’t know the recipient’s name, don’t make the mistake of addressing them as “To whom it may concern.” It may give the impression that you haven’t researched the person you’re sending your business plan to.

And definitely don’t address them as “Dear investors.” Sounds unprofessional.

The solution? Address the recipient’s name, such as “Dear Mr. Green” or “Dear Ms. Jones.” It sets a good tone and is preferred over a generic greeting.

3. Make a strong start

The first paragraph of your letter should immediately grab the reader’s attention and pique their interest.

It should touch on the following key points:

  • The intent of the letter
  • Reason to work with this investor
  • A funding utilization plan to scale the business

It should explain clearly as to why your business is a good investment opportunity.

In the following paragraphs, you can quickly cover details about the ownership type, legal formation, the structure of the business, company history, and any notable achievements.

Make sure you remain brief and crisp while offering this information.

4. Support your statements

Claims made without evidence don’t mean much. You need to provide some form of data or facts to prove that you’re worth the risk.

This is admittedly hard to do if you’re a startup since most startups fail. So, it’s a good idea to track the key startup metrics to assess your financial position and the overall viability of your business idea.

5. Close with an acknowledgment

The last paragraph of a cover letter should emphasize three things: your interest in working with the investor, the value of this opportunity, and the timeline of how you expect things to happen.

Once done, thank the reader for their time, express your eagerness to see their response, and request a meeting to discuss things further. End the letter with a formal sign-off.

And that’s everything a cover letter must include!

But before you start writing your cover letter, check the next section.

Tips for writing a formal cover letter for your business plan

Here are some tips for creating a good cover letter for business plans:

  • Keep the letter short and descriptive, up to one or two pages.
  • Use a formal, conversational tone, and avoid slang, jargon, and contractions. The easier it’s to read your letter, the better.
  • Address the reader by name, and avoid using “To Whom It May Concern.”
  • Mention your professional background, the competency of the management team, and how it benefits the business.
  • Mention the individuals, institutions, or banks that have invested in your organization in the past.

These tips and a good design will help you create a professional-looking cover letter to keep your investors interested.

Upmetrics’ business plan cover letter template

Check out this sample business plan cover letter template you can modify and use to send along with your business plan.

[Your Name] [Your Company’s Name] [Your Address] [Your Contact Information] [Date]

[Investor’s Name] [Investor’s Company Name] [Investor’s Address] Dear [Investor’s Name],

I am writing to request your investment in [Your Business Name]. We are [brief overview of your business] and believe that [Your Business Name] has great potential to be a valuable addition to your portfolio.

[Provide a brief description of your current financial situation and how you’ll use the funds]

[Mention your unique selling proposition]

Attached is a copy of our business plan, which provides more information about our company and product offerings. We would appreciate it if you could take the time to review our plan and offer your feedback. We look forward to working with you.

Thank you for your time and consideration.

Sincerely, [Your Name].

Business Plan Cover Letter Example

Here are a few examples of business plan cover letters for your reference:

Cover letter example 1

William Cutler Cutler and Colors Co. 132, My Street, Kingston New York 12401 [email protected] February 17, 2023

James F. Miller Miller Industries Pvt. Ltd. 1234 NW Bobcat Lane, St. Robert, Missouri Dear Mr. Miller,

Cutler and Colors is an emerging fashion retailer in New York City specializing in men’s garments, and we’re looking to expand to six more cities in the U.S. by the end of 2023. With your financial support, we project to double our production and strengthen our supply chain efficiency.

We believe Cutler and Colors will be a valuable addition to your portfolio. Currently, we have $220,000 of our own funds invested in the business and are looking to raise an additional $500,000. The money will be used to hire more staff, set up new stores, purchase new equipment, and advertise online.

By streamlining our supply chain, we intend to undercut our competitors and offer high-quality garments at an affordable price.

Attached is a copy of our business plan which provides more information on our organization and product offerings. We would appreciate it if you could review our plan and provide feedback. We look forward to working with you.

Sincerely, William Cutler

Cover letter example 2

Emily Thompson GreenTech Innovations Inc. 789 Oak Avenue, Suite 12 San Francisco, CA 94105 [email protected] March 8, 2023

Robert J. Smith Smith Ventures LLC 456 Maple Street Denver, CO 80202

Dear Mr. Smith,

GreenTech Innovations Inc. is a forward-thinking company in the renewable energy sector based in San Francisco. We specialize in developing cutting-edge solar panel technology and plan to expand our operations to three more states by the end of 2024. With your financial backing, we aim to increase our production capacity and enhance our research and development capabilities.

We currently have $500,000 of our own capital invested and are seeking an additional $1,200,000 to support our growth. The funds will be allocated towards hiring additional engineers, upgrading our manufacturing facilities, and expanding our marketing efforts to reach a wider audience.

Our unique selling proposition lies in our innovative solar panels that boast 20% higher efficiency than the industry standard, allowing us to offer customers greater energy savings and a shorter return on investment.

Attached is a copy of our business plan, which provides more information on our company and product offerings. We would appreciate it if you could review our plan and offer your feedback. We look forward to collaborating with you.

Sincerely, Emily Thompson

Cover Letter Example 3

Michael Harris UrbanEats LLC 1010 Broadway, Suite 305 Seattle, WA 98122 [email protected] April 15, 2023

Linda K. Johnson Johnson Capital Partners 789 Pine Street Austin, TX 78701

Dear Ms. Johnson,

UrbanEats LLC is a fast-growing food delivery service focused on providing healthy, organic meal options in Seattle. We are eager to expand our services to four additional cities by the middle of 2024. With your investment, we plan to scale our operations and enhance our delivery infrastructure.

We have invested $300,000 of our own funds and are seeking an additional $750,000. The investment will be used to lease new kitchen spaces, hire more chefs and delivery personnel, and enhance our mobile app to improve user experience.

Our unique selling proposition is our commitment to sustainability and healthy living. We offer meals made from locally sourced, organic ingredients, which sets us apart from other food delivery services.

Attached is a copy of our business plan, which provides more information about our company and product offerings. We would appreciate it if you could review our plan and provide feedback. We look forward to the possibility of working with you.

Sincerely, Michael Harris

Tailor a cover letter to send with your business plan

A cover letter is the first thing an investor would read before diving into your business plan. Clearly, a lot riding on a good first impression.

Now, identify the information that is of utmost importance to your readers, and using the template above, devise an engaging summary for your cover letter.

However, if you still haven’t completed your business plan, do that first.

Let the Upmetrics business planning app help you craft compelling business plans in just about 10 minutes. All you need to do is offer some basic business details, and its AI business plan generator will quickly whip up a fresh plan custom-made for you.

Add your business plan cover letter to it, and you’re all set to get your proposals approved.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

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Frequently Asked Questions

How long should a business plan cover letter be.

Ideally, one page. If there’s more to add, a maximum of two pages is permissible. That said, it’s best to write a shorter cover letter than a longer one.

Can I include statistics in a business plan cover letter?

Yes, you can mention data in your cover letter to support your claims, but don’t overdo it. Your business plan already highlights your financials and future projections in great detail.

Can I skip writing a business plan cover letter?

If you’re sending a physical copy of your business plan to an investor or lender, it’s crucial to attach a cover letter. However, a cover letter isn’t necessary if you’re sending it via email, as you can simply write a note in the email’s body.

About the Author

sample business plan cover letter

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Investor-Pitch-Templates

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How to Write an Effective Business Plan Cover Letter

Written by Dave Lavinsky

Growthink.com Business Plan Cover Page

Anyone who is seeking investment or a loan should have a well-written and well-researched simple business plan template . It will not only help you to make a good first impression with potential investors and lenders, but it can also provide them with all of the information they need in order to make their decision about funding your business.

Download our Ultimate Business Plan Template here

When approaching investors and lenders, you will want to make sure that you have a cover letter to introduce your business plan. In this article, you will learn what a business plan cover letter is, why it is important, and a proven template for you to use.

A business plan cover letter is a type of professional correspondence that you send with your business plan to introduce yourself and your plan to a potential investor or lender. It is important to make a good first impression with your cover letter, as it is likely the first thing the reader will see.

Why is a Business Plan Cover Letter Important?

The main purpose of the cover letter is to make a good first impression and to sell your business idea. It is also your chance to explain why your business is a good investment or business loan candidate.

Optionally, you can explain why you are approaching the potential investor or lender and what they can gain from investing in your business.

How to Write a Cover Letter Properly

In order to compose an effective cover letter, you should keep several things in mind.

First, try not to exceed a half-page for your cover letter. The person that you are sending it to is likely going through a large stack of business plans, and they don’t have time to read a long cover letter from every business owner in need of funding. It should be long enough to make a good impression, but short enough to create interest to entice the reader to read your business plan to learn more.

Second, you should make sure that your cover letter is well-written and professional-looking. It is important to take the time to draft a good cover letter, in the proper business cover letter format, as it can help to make a positive impression on the reader.

Finally, you should tailor your business plan cover letter specifically for the person or company you are sending it to. If you were sending it to a small business investor, you should mention that. If you were sending it to a bank, make sure to mention your plans for repayment of the loan. 

However, because most business plans are sent to investors or lenders via email, a formal cover letter isn’t always needed. Rather, you can simply put a note in the body of your email.

Regardless of the method of delivery, your contact information should be included, as well as any other important details that will help your reader contact you to talk through your funding options further.

    Finish Your Business Plan Today!

Growthink’s business plan cover letter template.

Below is our sample business plan cover letter template that can either be sent via email or printed:

[Your Name] [Business Name] [Street Address] [City, St Zip]

[Name of Investor/Lender] [Title] [Company] [Address] [City, St Zip]

Dear [Name of Investor/Lender]:

Attached please find the business plan for [Business Name].

I think you will find it very interesting and hopefully a fit with your investment criteria.

If you have any questions or would like to schedule a meeting to discuss further, please email me at [your email address] or call me at [your telephone number].

[Sign here if cover letter sent by mail, fax, or delivered in person]

[Your Name] [Business Name] [Title]

Other Business Plan Cover Letter Examples

Use the cover letter examples below to help inspire you to create your own cover letter for your new business venture or to grow your existing organization.   

Olivia’s Bakery

Dear Investor,

Olivia’s bakery is a family-owned and operated business that has been in operation for over five years. We are a full-service bakery that specializes in creating delicious, fresh pastries, cakes, and breads.

Our bakery has been a staple in the community and we have developed a strong following of customers who appreciate our unique products. Our goal is to continue growing our business by expanding our product offerings and reaching new customers.

We believe that our bakery has great potential and would be a valuable addition to your portfolio. We would be grateful if you could take the time to review our business plan and provide us with your feedback. We would love for you to stop by our bakery and try some of our goods.

Please feel free to call me at 555-555-1212 if you have any questions. I look forward to hearing from you soon.

The Hudson Boutique Hotel

Dear Mr. James Peterson,

The Hudson offers an upscale experience in a smaller city setting with all of the comfort and amenities of home. We offer our guests free Wi-Fi access as well as complimentary breakfast and on-site parking. Our rooms are modern and elegant, and we provide luxury bedding that helps ensure a quality night’s sleep.

Our location at 412 National Street is just two blocks from downtown and within walking distance to several popular restaurants and shops. Please refer to the attached business plan for more information on location specifics. This document also outlines our company philosophy including management team profiles, financial projections, and more.

Thank you for your time and consideration. I am eager to discuss our plans to expand the boutique hotel further with you. Please do not hesitate to contact me at 555-555-1212 should you have any questions or would like to arrange a meeting.

Finish Your Business Plan in Just 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

ABC Widgets Inc.

To Whom It May Concern,

ABC Widgets Inc. is a widget manufacturer that has been in business for over 10 years. We specialize in the production of high-quality widgets for both commercial and residential use. We have a strong reputation for providing an excellent customer experience and our widgets are backed by a 100% satisfaction guarantee.

We are excited to announce that we will be expanding our business and are in the process of constructing a new widget factory. This facility will allow us to increase our production capacity and meet the growing demand for our widgets.

Please find attached a copy of our business plan which provides more information on our company and product offerings. We would appreciate it if you could take the time to review our plan and provide us with your feedback. We would also love to schedule a meeting so that we can discuss our expansion plans in further detail.

Thank you for your time and consideration.

My name is John Doe and I am the owner of XYZ Tours, a travel agency based in New York City. We have been in business for over 30 years and specialize in group tours to European destinations.

I am writing to request your support for our organization as we continue to expand operations and reach out to customers nationwide. Our goal is to be the leading tour operator in the Northeast by 2025 and we can achieve this with your help.

With a location just steps from Columbus Circle, XYZ Tours has easy access from Midtown Manhattan making it an ideal destination for tourists from all over the country. As one of our valued partners, you will receive preferred pricing on all of our services including transportation, lodging, and entertainment options.

Thank you for your time and consideration. I would be happy to answer any questions you may have. Please do not hesitate to contact me at 555-555-1212.

Owner, XYZ Tours LLC.

The Smith Corporation

Dear Mr. Brown,

The Smith Corporation is a leading producer of high-quality office furniture. For the past 30 years, we have been committed to providing our customers with the best products and installation services in the industry.

We are pleased to announce that we will be expanding our operations and are in the process of constructing a new production facility. This facility will allow us to increase our production capacity and meet the growing demand for our furniture.

How to Finish Your Business Plan in 1 Day!

Other helpful business plan articles & templates.

Business Plan Template

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Business Plan Cover Letter Sample: Free & Customizable

In this article, I will guide you through a step-by-step process to write an effective business plan cover letter, peppered with insights from my personal experience. Including a customizable template.

Key Takeaways: Understand Your Audience: Tailor your cover letter to the interests and needs of the reader. Be Clear and Concise: Keep your cover letter succinct, focusing on key points. Highlight Key Aspects: Emphasize the unique selling points of your business. Personalize Your Approach: Share a bit of your entrepreneurial journey to create a connection. Follow a Structured Format: Use a template to ensure all critical elements are covered. Proofread and Edit: Ensure your cover letter is free from errors and is polished.

Step-by-Step Guide to Writing a Business Plan Cover Letter

Step 1: understand your audience.

Before you begin writing, it’s crucial to understand who will be reading your cover letter. Tailoring your message to the interests and concerns of your audience can significantly increase your chances of making a positive impression.

Step 2: Start With a Strong Opening

Begin with a compelling introduction that grabs the reader’s attention. Mention your business’s core value proposition and how it addresses a specific need or opportunity in the market.

Step 3: Outline Your Business Plan

Briefly describe what the reader can expect to find in the business plan. Highlight key sections, such as the market analysis, financial projections, and strategic direction.

Step 4: Share Your Unique Story

Inject a personal touch by sharing a brief narrative of your entrepreneurial journey. This helps create a connection with the reader and adds a human element to your business proposal.

Step 5: Call to Action

Conclude with a clear call to action, inviting the reader to delve into your business plan for more detailed information.

Step 6: Close with a Professional Sign-off

End your cover letter with a professional closing statement and your signature.

Template for a Business Plan Cover Letter

[Your Name] [Your Position] [Your Contact Information] [Date]

[Recipient’s Name] [Recipient’s Position] [Company Name] [Company Address]

Dear [Recipient’s Name],

I am pleased to present you with the business plan for [Your Company’s Name], a venture poised to [briefly state your value proposition]. Our business addresses [specific need or opportunity] by [brief explanation of your solution].

Enclosed, you will find a comprehensive plan outlining our market analysis, product/service offerings, competitive landscape, and detailed financial projections. Our team is committed to [briefly mention your commitment or mission], and we are excited about the potential to [state the potential impact or success of your business].

My journey to this point has been [share a brief personal story or insight], and I am passionate about the opportunity we have to make a difference in [mention the industry or sector].

I invite you to review our business plan and welcome any questions or feedback you may have. I am keen to discuss how we can collaborate to turn this vision into reality.

Thank you for considering [Your Company’s Name]. I look forward to the possibility of working together.

[Your Name] [Your Position]

Personal Tips from Experience

  • Be Authentic: Authenticity resonates. Share genuine insights or stories about your journey to establish trust and connection.
  • Keep It Relevant: Focus on information that directly supports your business’s value proposition and goals.
  • Follow Up: Don’t hesitate to follow up after sending your business plan and cover letter. It shows initiative and interest.

I hope these insights and steps help you craft a compelling business plan cover letter that resonates with your audience. I’d love to hear about your experiences and tips as well. Feel free to share your thoughts and questions in the comments below.

Frequently Asked Questions (FAQs)

Q: what is the purpose of a business plan cover letter.

Answer: The business plan cover letter serves as a formal introduction to your business proposal. It provides a brief overview of what the reader can expect inside the business plan, sets the tone for your presentation, and aims to persuade the reader to delve deeper into the document. 

Essentially, the business plan cover letter is your first opportunity to make a strong impression.

Q: How is a business plan cover letter different from a business plan executive summary?

Answer: While both the business plan cover letter and executive summary provide introductory information, they serve different purposes. The business plan cover letter is a brief letter addressed to a specific individual, introducing your business proposal and highlighting its significance. 

On the other hand, the executive summary is a section within the business plan that provides a concise overview of the entire plan, touching on key aspects like the business model, market analysis, financial projections, and strategies. 

Think of the business plan cover letter as an invitation to read the plan, while the executive summary offers a snapshot of its content.

Q: Should the business plan cover letter be attached to the business plan or sent separately?

Answer: Ideally, the business plan cover letter should be attached to the front of the business plan, especially if you’re submitting a physical copy. 

If you’re sending your business plan via email, the business plan cover letter can be written directly in the body of the email, with the business plan attached as a separate document. 

Either way, the business plan cover letter is meant to be the first thing the recipient sees, setting the stage for the detailed plan that follows.

Q: How long should a business plan cover letter be?

Answer: A business plan cover letter should be concise and to the point, typically not exceeding one page. Its primary goal is to captivate the reader’s attention and motivate them to review the entire business plan. 

It’s essential to maintain brevity while ensuring that the main points—like the purpose of the business, its potential, and the reason for reaching out—are effectively communicated.

Q: Can I use the same business plan cover letter for multiple recipients?

Answer: While the core content of your business plan cover letter might remain consistent, it’s crucial to personalize each letter for its specific recipient. 

Addressing the recipient by name, referencing their company, and mentioning any shared connections or mutual interests can make your letter stand out. A tailored approach shows that you’ve done your research and genuinely value the potential relationship, rather than sending out generic, mass-produced letters.

Q: Are there professionals who can help write a business plan cover letter?

Answer: Yes, there are many professional services and consultants who specialize in business planning and proposal writing. These experts can craft a compelling business plan cover letter tailored to your business and target audience. 

It’s worth considering their expertise, especially if you’re unfamiliar with creating such documents or want to ensure the best possible first impression.

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5 Steps to Writing a Business Plan Cover Letter [+ Templates!]

sample business plan cover letter

Every business plan needs a cover letter. Also known as an introduction, executive summary , or overview, your cover letter is your first impression.

It sets the stage for the rest of the document and tells the reader what to expect. Most importantly, it compels the reader to spend the time it will take to review the plan in full.

But how do you write a cover letter? What should it say?

There will be no guesswork here. We’re covering all of the essential deets to include. Plus, we’ve got templates to make your life easier.

What’s in this guide :

Why your business plan cover letter is important

What to include in your cover letter, how to write your business plan cover letter, 3 business plan cover letter templates.

Without a great cover letter, your business plan will lack context and urgency—making it less likely that your audience will read it.

A cover letter surfaces the most important details from the plan, allowing you to craft a cohesive story. For instance, you might focus your cover letter on your market research findings, your estimated profit margin, or how your company is preparing to achieve your business goal. Essentially, it allows you to direct readers’ attention where you want it to go .

A business plan can also motivate you . Entrepreneurs with completed business plans are 260% more likely to start their businesses. When you write a great cover letter, it can serve as a reminder of why you’re putting in the hard work and keep you on track.

What should you include? That depends on the type of business plan you’re writing. Is this a plan to launch a startup, release a new product, or improve an existing business?

Here are some essential pieces of information to include for different types of plans. (Remember that while the business plan will delve into all the details, the cover letter will summarize the most important information.)

New business plans :

Market research

Problem or opportunity statement

Outline of initial offerings (products or services)

Business and pricing models

Time to profitability

Business risks and mitigation plans

Competitive landscape

New product launches :

Product landed cost

Product price for each channel (wholesale, DTC, Amazon, etc.)

Projected profit margin for each channel

Product branding and marketing plan

Plan for product validation and prototyping

Business improvement projects :

Current state of the business

Opportunities for growth

Opportunities for expense cutting

Opportunities for process or productivity improvements

Prioritization of improvement projects

Project goals

Project timelines

Third-party service pitches :

Client goals and objectives

Service scope

Service deliverables

Project or implementation timelines

Expected outcomes

In most cases, the cover letter should fit within one page, but for very long business plans, you might need a page and a half or even two pages to fit the overarching story you want to convey.

You should address the cover letter to your intended reader. That might be a loan officer for a business loan, a potential investor, a business partner, or a client.

Business plan cover letter example

Cover letter examples can offer inspiration and provide a jumping point for your writing.

Here’s an example of a cover letter for a business consulting plan :

Image of a business plan cover letter template

Notice how the example focuses heavily on the pain points of running a business: working hard, listening carefully, watching cash flow, etc. The cover letter makes the point that when you’re in the weeds of your business, it can be tough to envision the big picture and steer the ship.

Above all, a cover letter should be compelling. So make sure to include illustrative language, metaphors, clear pain points, and goals to bring the proposed plan to life.

Your cover letter is one of the most important sections of any business plan or business proposal . Follow these simple steps and writing tips to win over stakeholders.

Step 1. Write your business plan first

It’s nearly impossible to write a great cover letter without writing your business plan first. Why? Because your cover letter surfaces the key points from the plan so readers know why they should read the plan and what to focus on.

To write an excellent business plan, you must first begin with research. You might put together a small focus group, interview target customers over the phone, assess a handful of competitor products, and analyze influencers’ social media content within your industry.

Now that you’ve done your research, you can start writing your plan.

Make sure to include these sections:

Market problem

Your proposed solution

Your business model

Target customers

Marketing plan

Your competitive advantage

Financial projections

Required funding

Step 2. Write a strong introduction paragraph for your cover letter

Now it’s time to write the perfect cover letter.

While your cover letter will summarize a variety of points, the first paragraph should have a clear focus. It shouldn’t bounce all over the place, but should make a single compelling argument. You can start with the market opportunity, the unmet customer expectations, the prospective client’s key pain points, or the stellar profit margin your business plan is proposing.

And remember that a good hook makes the reader want to keep reading. So spend plenty of time coming up with a great first sentence that will creatively lead into your opening argument.

Step 3. Write your supporting paragraphs

The next step is to write the supporting paragraphs that drive home your key argument.

For example, if your opening paragraph states that your business plan will address a $1 billion dollar market opportunity, then the remaining paragraphs should clarify the market need (what do customers expect and why haven’t your business competitors risen to the challenge?), how you will address that need (what products or services will you offer?), and what you need from the reader (an investment, a loan, their experience as your co-founder, etc).

Consider using bullet points to quickly list out important details like market research findings, product launch plans, or business goals.

Step 4. Revise your cover letter

Don’t expect to knock it out of the park on the first try. Give yourself time to revise the cover letter over a couple of days. When you take a break before editing , you’re able to look at your writing more objectively—almost as if it was written by someone else. You also allow yourself the space to come up with creative, fresh ideas for hooks, key arguments, etc.

Step 5. Double check that the rest of the business plan follows suit

And lastly, you need to check that your cover letter matches your business plan (and that your business plan matches your cover letter) . This song-and-dance might take some time because whenever you add new info to your business plan, you need to consider if it’s important enough to be featured in the letter. And anything you add to your letter certainly needs to be covered in the plan.

Your reader is going to want to find more details within your business plan, so make sure you’re titling sections clearly. For instance, if you mention “market research” in your cover letter, then title the matching section the same way. Your cover letter serves as a reference point for what readers should hunt for in the plan, so keep that in mind when you’re formatting and adding the finishing touches.

A business plan is most commonly written when starting a new business. But documented plans are also useful when launching a new product, embarking on a big project, or pitching a service. These cover letter templates can be adapted for just about any use case.

1. Accounting plan cover letter template

If you’re sending your business plan to potential investors, lenders, or someone else you’re trying to convince, this template may be helpful. It’s short, to-the-point, and full of confidence.

Image of an accounting plan cover letter template

2. Investing plan cover letter template

This cover letter template is perfect for new business plans in the investing, fintech, and financial services industries. It hones in on the core pain points of amateur investors in need of financial planning.

Image of a cover letter for a financial advisor business plan

You can adapt the pain points shared into more of a summary of your market research and the target audience’s needs. Or, you can use this template to pitch financial services directly to potential clients, making sure to include the details of the services in the rest of the plan.

3. Business project cover letter template

This project proposal template can easily be adapted for any business plan, product launch, or operational improvement project. The cover letter is written with compelling language that clearly states the needs and challenges of the project, as well as how you will address them.

Image of a project proposal template

To make this template your own, start by summarizing the risks of the project, and then segway into how your business plan mitigates those—whether through hiring, training, project management, software implementation, or a combination of these and other strategies.

Send business plans and proposals that get accepted

Whether you’re sending documents to investors, partners, clients, coworkers, your boss, or other stakeholders, one thing is certain: you want your plan to be accepted.

By analyzing over a million business proposals and plans sent with our software, we found that documents are more likely to close when they include images, e-signatures, intake forms, and editable pricing tables. With Proposify , you get all of these features plus viewing analytics, so you can check when your emails and plans have been viewed. This will help you know who to follow up with to close the deal.

Send better pitches with Proposify. Learn more and start your free trial.

Dayana Mayfield

Dayana Mayfield is a B2B SaaS copywriter who believes in the power of content marketing and a good smoothie. She lives in Northern California. Connect with her on LinkedIn here: linkedin.com/in/dayanamayfield/

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How to Write a Business Plan Cover Letter

Back to Business Plans

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on February 20, 2023

How to Write a Business Plan Cover Letter

Congratulations! You’ve finished your business plan , and now you’re looking to send it out to potential backers. Great work. But there is one last hurdle before you move forward, and that’s writing a cover letter to introduce yourself and your business and convince people to dig into your business plan. 

It needs to quickly capture readers’ attention and interest, which means it needs to be very well written. But don’t worry, this handy guide outlines how to craft a business plan cover letter that will give you and your venture the best chance of success. 

  • Why Is a Cover Letter Important?

sample business plan cover letter

A cover letter is like an elevator pitch – it’s your opportunity to attract investor interest and persuade them to investigate further. Basically, you’re selling your business idea in just a few paragraphs.

But keep in mind that most investors receive hundreds of business plans every month, most of which they never read. Thus, your cover letter needs to break through the noise and grab their attention.

  • What to Include in Your Business Plan Cover Letter

Your cover letter needs to be brief, just half a page or so. This means you need to quickly get to the point. 

Start with a header that includes your name, the name of your business , and contact information. Next comes the name and address of the recipient, followed by a greeting line, which should also mention the person’s name.

Grab Their Attention  

Grab their interest immediately with a sentence or two highlighting this fantastic business opportunity. If you met them while networking, briefly mention that before detailing your vision – the problem your business solves and how. Keep it brief, and make it compelling.

Why Will Your Business Be Unique?

Next, explain exactly what will make your business stand out. Do you have intellectual property?  A unique value proposition or competitive advantage ?  Choose what you think is the single most compelling point in your business plan and explain it in detail.  

Who Are You?

Briefly touch on the skills and experience that will help you execute your business plan. If you have partners, briefly mention their qualifications as well. Avoid being overly self-promotional.

Close It Out

End by thanking them for their time and proposing a follow-up, whether it’s scheduling a call or a future email. Offer to send additional information and answer any questions they may have.

  • Business Plan Cover Letter Template

[Your Name] [Your Address] [City, State ZIP Code] [Your Email Address] [Your Phone Number] [Today’s Date]

[Recipient Name] [Recipient Title] [Company Name] [Address] [City, State ZIP Code]

Dear [Recipient Name],

I am writing to introduce our company, [Your Company Name], and to present to you our business plan that outlines our mission, objectives, and strategies for [specific purpose, e.g., expansion, new product launch, etc.].

Our team has worked diligently to create a comprehensive plan that we believe not only aligns with the current market trends but also capitalizes on future opportunities. We have taken into consideration the challenges that we might face and have developed strategies to navigate them.

In the enclosed business plan, you will find:

  • Executive Summary : A brief overview of our company and the main objectives of this plan.
  • Market Analysis: An in-depth look into our target market , its size, and growth potential.
  • Products/Services: Detailed descriptions of our offerings and their unique selling points.
  • Marketing Strategy: Our approach to reaching our target market and driving sales.
  • Financial Projections: Expected revenues, costs, and profitability for the next [X years/months].

We are confident that our business plan provides a clear and attainable path for [Your Company Name] to achieve its objectives. We invite you to review the document and would be more than happy to address any questions or concerns you might have.

Thank you for considering our proposal. We look forward to the possibility of working with you and appreciate your time and consideration.

[Your Name] [Your Title/Position] [Your Company Name]

  • Business Plan Cover Letter Example

John Doe 123 Apple Lane Los Angeles, CA 90001 [email protected] (123) 456-7890 September 13, 2023

Mr. Richard Smith Investment Manager Capital Ventures Ltd. 456 Orange Street Los Angeles, CA 90002

Dear Mr. Smith,

I am writing to introduce our company, TechGuard Solutions, and to present to you our business plan that outlines our mission, objectives, and strategies for expansion into the European market.

Our team has devoted countless hours to crafting a comprehensive plan that aligns with the technological advancements of the current age and seizes potential market opportunities in Europe. Recognizing the challenges of entering a new market, we’ve developed robust strategies to ensure our success.

  • Executive Summary: A brief snapshot of TechGuard Solutions and our vision for European expansion.
  • Market Analysis: An exploration of the European tech market, emphasizing its growth potential.
  • Products/Services: Detailed descriptions of our cybersecurity tools and their significance in the current digital age.
  • Marketing Strategy: Our blueprint for penetrating the European market and establishing a strong presence.
  • Financial Projections: Forecasts of our revenues, costs, and profitability for the next 3 years in Europe.

We are optimistic that our business plan illustrates a clear and achievable route for TechGuard Solutions to thrive in Europe. We invite your insights and feedback on our proposed strategy.

Thank you for considering our proposal. We are eager to embark on this journey and hope to collaborate closely with partners like Capital Ventures Ltd.

John Doe CEO TechGuard Solutions

Even though a business plan cover letter needs to be short, it’s wise to take all the time you need to make sure it’s perfectly crafted. The future of your business could depend on it! So once you’ve written a solid draft, show it to people you trust to get their feedback and make changes as needed.

A good cover letter will convince readers that this is a business plan they simply must read. And if you’re able to do that with major investors, your business has a great shot at success.

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How to Write a Cover Letter for a Business Plan

A business plan is an important document for your business. The business plan should be created before you launch your new business venture, and you should review every few months to make sure you're implementing all your plans and don't need to make alterations. When you send your business plan to banks or other financial institutions in an attempt to receive a loan for your business, include a professional cover letter with the business plan.

sample business plan cover letter

  • Type your name, the name of your business and your contact information at the top of the cover letter so the bank can get back in touch with you easily. Include your business address, office number, cell number and the email address you check most frequently.
  • Type the recipient's name, title, bank name, location and address after your information. It's important to include the recipient's name. If you're not sure who will receive the cover letter and business plan, call the bank and ask.
  • Type the date you plan to send the business plan cover letter under the recipient's information.
  • Include a professional greeting addressed to the recipient, such as "Dear Ms. Smith."
  • Explain in the first paragraph that you're sending the banker your business plan and that you hope the bank will consider providing you with a loan. Tell her that the business plan is attached and that you'd appreciate her consideration.
  • In the next paragraph or two, describe reasons for opening your business. You should include details about your financial plan, such as how much money you already have to invest in your business and how much you plan to profit in the first year or two. Talking about your profits and careful financial planning shows the bank that your business is a worthwhile investment.
  • Thank the recipient for her time and consideration in the final paragraph. Let her know that you would appreciate it if she would review your business plan. Tell her you are available to come in and discuss your business plan further.
  • End the letter with a professional closing, such as "Sincerely," and type your name three or four lines after the closing. Sign your name in the space between the closing and your typed name after you print out the cover letter.

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  • MasterPlans: Business Plan Cover Letter

J. Johnson has been completing freelance writing work since September 2009. Her work includes writing website content and small client projects. Johnson holds a degree in English from North Carolina State University.

Business Cover Letter Example & How-To Guide in 2024

Background Image

You’re a master of negotiation.

You can analyze a balance sheet in your sleep, and you've got industry know-how down to a science.

But all your business acumen evaporates when you’re staring at a blank screen, trying to draft your cover letter.

Your career centers on effective communication and strategy, and yet this is the one place you’re lost.

Don’t worry. We know your struggle, and we’re here to help.

In this article, we’re going to teach you:

  • What a Job-Winning Business Cover Letter Looks Like
  • 5 Steps to Writing a Flawless Business Cover Letter
  • 3 Essential Cover Letter Tips for Business Professionals

Let’s get started.

Business Cover Letter Example

Business Cover Letter Example

5 Steps for the Perfect Business Cover Letter

You've just seen a top-notch business cover letter that's sure to get noticed.

Now it's your turn to learn how to write a cover letter that shows off your skills and lands you that job! Just follow the steps we're about to dive into:

#1. Put Contact Information in the Header

Start your business cover letter by putting your contact details at the top, just like you would on your resume header . Here's what you should have up there:

  • Full Name. Place your full name near the top corner of the page.
  • Job Title. Use the exact title mentioned in the job ad you're applying for. With hiring managers juggling multiple roles, being specific helps them, which helps you.
  • Email Address. Go with a professional email. Ditch quirky emails you might have had in your younger days. For example, [email protected] is a no-go, but [email protected] works just fine.
  • Phone Number. Make sure it's a number where you can be reached easily. If the job is international, include the dialing code.
  • Location. Your city and state (or country) are enough. But if you're looking for a remote role or planning to move, make that clear in both your resume and cover letter.
  • Relevant Links (optional). Adding links to any important websites or social media profiles, like LinkedIn, is always a good idea.

After sorting out your details, focus on the hiring manager's contact information :

  • Company Name. Write down the company's name.
  • Hiring Manager’s Name. Include the hiring manager’s name, if you can find it.
  • Hiring Manager’s Title. If you find out the hiring manager’s exact job title, say, the Director of Business Development , use that title instead of just "Hiring Manager."
  • Location. Add the city and state (or country) of the company, especially if they have multiple locations. You can add the street address if you want to be super specific.
  • Date (optional). Including the date you wrote the cover letter adds a professional flair.

#2. Address the Hiring Manager

Once you've got all your contact details down, it's time to address the person who'll be reading your cover letter .

Trust us, "To Whom It May Concern" is not how you want to start your first impression.

Do a little homework first. Look up the company website, the job ad, or their LinkedIn profile to find the person who’s hiring for the job you’re after. You should be able to find their name somewhere and add it to your cover letter.

Then address them by using "Mr." or "Ms.", followed by their last name. If you're not certain about their gender or marital status, their full name works fine. For instance:

  • Dear Mr. Thompson  
  • Dear Alex Thompson

But if you couldn't find any information on the hiring manager or the head of the business department you’re looking to join, no worries. You can still address your letter to the team or the company at large:

  • Dear Business Department  
  • Dear Hiring Team  
  • Dear Human Resources Team  
  • Dear Head of Business

#3. Write an Eye-Catching Opening Statement

Hiring managers spend just a few seconds on each application before deciding if it’s worth reading more into it.

That's why nailing the start of your cover letter is key, especially when you're eyeing a business role. Lead with why this job catches your eye and some of the skills you’re bringing. Showing real enthusiasm for the role or the field can also make a hiring manager take a second look.

Doing your homework about the company pays off. The better you understand them, the more you can show how well you'd fit their culture. It's a strong signal that you're not just throwing applications left and right but are genuinely keen on this specific role.

Depending on your career stage, you might want to start your business cover letter with a standout achievement or any skills that make you a shoo-in for the job. Just keep it short and sweet. The goal here is to spark interest, so the hiring manager will read the rest of your letter.

#4. Use the Cover Letter Body for the Details

The core part of your cover letter is your chance to shine as a business professional . Here, you want to go beyond the bullet points on your resume to really sell your skills and experience.

And don't just repeat your resume. Use this space to highlight what sets you apart from the competition. If you have any big wins in the business world, this is where you want to mention them. Take cues from the job ad to tailor your letter accordingly. 

For example, if you're applying for a role that requires strong analytical skills, focus on achievements from your past that prove you've got what it takes. Instead of talking about general leadership qualities, point out how you've used analytics to drive business growth.

Being knowledgeable about the company you're applying to can earn you extra points. If you're familiar with their market presence or have insights into their business model, weave that into your letter. It makes the hiring manager see you as a more suitable candidate when compared to the rest.

Make sure your enthusiasm shines through your entire letter, so it’s obvious you want this job, not just a job. Express your excitement for the role and be confident in stating how you can add value to their team with your unique skills and experience.

Looking for more inspiration? Check out our other cover letter examples !

#5. Wrap It Up and Sign It

Nailing the conclusion of your cover letter is essential. You want to assure the hiring manager that they've made the right choice in reading your application to the end.

Write a brief conclusion to your cover letter so you can recap why you're the ideal candidate for the business role you’re targeting. Briefly reiterate some of your most relevant skills, but don’t go overboard. The idea here is to summarize your key selling points.

Then add a call to action. This could be an invitation for the hiring manager to further discuss your application or to arrange an interview. This leaves a lasting impression and nudges the hiring manager to do something, which increases your odds of progressing to the next step.

Lastly, sign your business cover letter like a real professional. Just pick an appropriate closing line and sign your name underneath. Here's a sample:

Feel free to contact me at your convenience so that we may arrange an interview and further discuss how I can contribute to your business goals.

Warm regards,

Alex Johnson

If "Warm regards" feels too clichéd, other professional yet approachable options include:

  • Yours sincerely,
  • Yours truly,
  • Thanks for your time,

business cover letter structure

3 Essential Business Cover Letter Tips

You already know the basics of crafting a solid business cover letter.

Now, let's take yours to the next level with some tailored cover letter tips for the business world.

#1. Match Your Resume

Your cover letter should echo the professionalism of your resume.

Presentation skills matter, and your application is the first place you get to showcase yours. If your resume and cover letter don’t pair well, you could come off as an unpolished candidate.

Make sure your text is positioned neatly on the page, and keep the font uniform all the way through. Just as you'd handle a business proposal, pay attention to those page margins and the line spacing. And while you’re at it, remember to keep it brief—an ideal cover letter is always one neat page.

Or Use A Cover Letter Template Instead

Are you trying to get your application out there as soon as possible?

Our resume builder is a lifesaver. Use it to create the best business resume in minutes, and grab one of our matching cover letter templates to complete your application. 

Every one of our templates is designed with feedback from hiring managers from around the globe, so they meet all industry standards and give your application a sleek, professional look.

business cover letter examples

#2. Mention Skills

Hiring managers want to know what you can bring to the table, and there’s no better way to show them than by mentioning your skills.

Your business cover letter should always include the most essential skills from your resume . Your skills tell the hiring manager what you can do and how much they might need to train you. But only if you mention your skills in the right way.

Don’t just toss them in there randomly, like a salad. Connect the dots for the hiring manager by weaving a narrative that backs up every skill you mention. For example, if you're good at data analysis, explain how that skill helped improve a past employer's quarterly earnings. 

The key here is relevance. Discussing your skills in context shows you're not only skilled but also aware of how those skills can benefit the company. It paints a picture of you as a well-rounded candidate who’s both qualified and ready to hit the ground running.

#3. Proofread the Final Draft

Never underestimate the importance of proofreading your cover letter.

A single typo or grammatical error might seem small, but to many hiring managers, it can scream "carelessness”—a crucial cover letter mistake for any candidate who claims to have “an eye for detail”.

Hundreds of applications get tossed aside for the same reason. So, to make sure your business cover letter is spotless, take the time to read it multiple times. Consider asking a friend for a fresh perspective, just in case you missed something yourself.

We recommend you also use a spell-checking tool like Grammarly . Don’t trust it blindly, though - you should always take the time to decide for yourself if it’s correct. Clean and polished writing shows professionalism, which can make all the difference in your application's success.

Key Takeaways

And that’s all there is to writing your business cover letter!

Hopefully, we’ve inspired you, and you’ve prepared your application for that job you’ve been eyeing.

But before we say goodbye, let’s do a brief recap of what we mentioned:

  • The top of your business cover letter should have a header where you include your contact information as well as the hiring manager’s. Just make sure it’s factually correct.
  • Your opening paragraph should be captivating, or else the hiring manager might not bother to read more of it. Mention why you’re writing and be enthusiastic, so it shows you’re genuinely interested.
  • The body of your cover letter should include the bulk of your sales pitch. Focus on your relevant achievements, qualifications, and skills and how they relate to the job you’re after.
  • Make sure your cover letter matches your resume. This shows a professional touch, and it helps the hiring manager pick out your application from all the rest.

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Free Cover Letter Sample for Business Plan 

Table of Contents

If your business plan cover letter is good enough, an investor may express interest in funding your business. Writing a cover letter yourself is beneficial because you can use your ideas to flesh it out.

You can use the  cover letter for business plan sample  in this guide as a template to write a winning cover letter. 

Great cover letters are vital in attracting investors to fund your business. To make a good impression on potential investors, you must write a compelling cover letter. Your cover letter should reflect your idea and the value you can bring to the investor.

You don’t have to be a writer to craft a captivating cover letter. Only edit the templates in this article to suit your needs and match your business details!

What Is A Business Plan Cover Letter?

A cover letter for business plan is a professional write-up that contains details of yourself and the business you plan on venturing into. It is a brief introduction that outlines your plans or goals . Your cover letter should intrigue an investor since that is their first read.

A professional cover letter will feature a professional tone, relevant but concise information, and an appropriate ending.

Importance of A Business Plan Cover Letter 

A business cover letter allows you to impress the Investor and display your ability to execute your plan . It gives an understanding to the Investor about what you want to do. And how you plan to implement it in the best way possible. 

You intend to sell out an idea; use the cover letter to make them see why they should invest in your plan. 

Cover Letter for Business Plan Sample 

sample business plan cover letter

When writing a cover letter for a business plan, keep it short. Whoever you intend to send it to; will have other things going on around them. This means they may not have the time to read a lengthy cover letter. Your goal should be to build their interest. To achieve that, you have to write professionally. 

The following are some cover letters for a business plan to guide you.

The format.

[Your name]

[Your street address], [Your city], [Your state] [Your zip code]

[Your website URL] – [Your email address]

[Investor’s title]

[Investor’s company name]

[Investor’s city], [Investor’s state], [Investor’s zip code]

Dear [Name of Investor]:

[Introduce yourself and your business].

I have attached the business plan for [business name] to this mail.

You will be intrigued by it and may consider it a fit for your investment.

If you want us to talk about it, we can schedule a meeting one of these days.

Please, you can send me an email via [your email address] or give me a call at [your phone number]

[Your signature]

[Your title]

Example 1 [Jay’s cakes]

Dear Investor,

Jay’s Cake is a business that has existed for three years. We are a baker group making all kinds of cakes for birthdays, weddings, anniversaries, and households. Our cake bakery has grown over the years, and we have a large number of following by customers who enjoy our cakes. We want to expand our business by making more cakes to reach other communities.

Our cake bakery will be an excellent addition to your portfolio. We will be glad if you can go through our business plan. You can visit our cake bakery to try out some of our customers’ favorites.

Please you can call us anytime at 432-331-5321 for further details. I await your feedback.

Jay’s cakes

Example 2: Blue Estate.

Dear Mr. Peter,

The blue estate is a modern city of well-built houses with the comfort of home. Most of our houses are taken because people love their structures and designs. We are located at 321 Blue Street in town, close to the popular marvel suites. 

Please, see the attached business plan for more details on the location. The document also has our financial projections and team profile.

Thank you for your attention. I can’t wait to further discuss my plans with you. Please, contact me at 532-123- 2214.

Blue Estate.

Example 3: The Jordan’s corporation.

Dear Mr. White,

The Jordan Corporation is a producer of quality office furniture. For the past 15 years, we have provided customers with top-notch products and installation services in the industry.

We are glad to announce that we want to expand our operations and set up a new production corporation. This will enable us to meet the high demand for our quality furniture.

Attached is a copy of our business plan for your perusal. We would appreciate it if you could take the time to review our plan. Your feedback is important to us. And if you would like a physical meeting, do let us know, so we can schedule to discuss the project.

Thank you for your time and consideration.

The Jordan Corporation.

When writing a business plan cover letter , make it short. Your cover letter should be at most two pages, but it can be less. 

From the beginning of your cover letter, you should mention your business plan and that you have attached it. State how an investor will benefit from your business if they invest. Use a conversational tone for your cover letter. Avoid the use of slang but make the introduction of your business plan interesting.

You can use the  cover letter for business plan sample  above or adjust it to fit your plans perfectly. 

Free Cover Letter Sample for Business Plan 

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Entrepreneur / Business Owner Cover Letter Samples & Examples That Worked in 2024

Julia Belak — Certified Professional Résumé Writer

Creating an entrepreneur or business owner cover letter that captures your business acumen and innovative spirit doesn't have to be a challenge. We've got you covered with practical tips, inspiring examples, and customizable templates.

Use them effectively, and you'll have a cover letter that clearly communicates your entrepreneurial grit and value to potential business partners or investors.

Maersk Business Partner Cover Letter Example

In this guide, we'll teach you everything you need to know about writing a cover letter as an entrepreneur. Keep reading to learn about:

  • Cover letter examples  for multiple entrepreneurial positions
  • Properly formatting your entrepreneur cover letter
  • Writing an effective cover letter header & headline
  • Personalizing the greeting on your entrepreneur cover letter
  • Making your entrepreneur cover letter introduction memorable
  • Showing your professional value as an entrepreneur in your cover letter
  • Using impactful action words in your entrepreneur cover letter
  • Concluding your cover letter with a strong closing statement
  • Avoiding common mistakes on an entrepreneur cover letter
  • Accessing valuable job search resources for entrepreneurs

Still looking for a job? These 100+ resources will tell you everything you need to get hired.

CEO cover letter example

CEO Cover Letter Example

Why does this CEO cover letter work?

  • Effective summary of experience: One strong point in this cover letter is how the candidate effectively summarises their experience right at the start. By mentioning over a decade of experience in leading organizations of various scales (from start-ups to Fortune 500 companies), the candidate instantly sets the stage for their skills and knowledge. This gives readers a clear understanding of the candidate's value proposition.
  • Specific role-related skills: Another great aspect of this cover letter is the detailed mention of specific role-related skills. Whether it's coordinating business functions, hiring new employees, or identifying revenue growth opportunities, these skills closely align with the responsibilities of a Chief Executive Officer. By specifying how they've successfully performed these tasks in the past, the candidate clearly communicates their potential value-add to the employer.

What could make this CEO cover letter example better?

  • Improving readability with bullet points: A point of potential enhancement in this cover letter is the readability. While it contains valuable information, bullet points could further optimize this. Using bullet points to summarize key achievements or skills allows the reader to quickly scan and grasp crucial aspects of the candidate's potential value.

Business operations manager cover letter sample

Business Operations Manager Cover Letter Example

What makes this cover letter sample effective?

  • A big-picture leader with an eye for detail:  A strong point of this cover letter is a clear demonstration of the candidate's overall command over business operations. From leading a team, handling significant budgets, to ensuring project success and operational oversight, the candidate exhibits an ability to handle complex and varied managerial tasks. 

What can improve this cover letter?

  • Avoid repetition — leave the resume to do its job: One improvement for this cover letter could be to avoid repetition of information that is surely available in a resume. By mentioning their educational background and professional certification, which presumably are already detailed in their resume, the candidate has missed an opportunity to instead focus on unique aspects or intriguing nuances of their experience that the resume alone may not effectively convey. Remember, a cover letter complements the resume — it doesn't echo it.

Business development intern cover letter sample

Business Development Intern Cover Letter Example

What's a strong point of this cover letter sample?

  • Value-added presentation: A clear plus of this resume is how it showcases value addition. Rather than merely listing roles or achievements, this resume connects the dots, linking educational pursuits to practical applications. By associating roles in the Marketing Society and Model United Nations to the development of skills for the internship, this resume spotlights the candidate's capacity to draw learning from one area and effectively apply it to another.

How can we make this intern cover letter sample shine?

  • Taming the text: While the content of the resume is undeniably strong, one area for improvement is its length. A more concise, bullet-point format could make it more skimmable, ensuring key points are not overlooked in a quick scan.

1. Properly format your entrepreneurial cover letter

Creating an entrepreneur cover letter can seem daunting, but a little attention to formatting can go a long way. Here are some helpful tips:

  • Structured layout: Break your letter into clear sections — introduction, main body, and conclusion — to guide the reader smoothly through your letter.
  • Consistent design: Use the same font, size and color scheme as your resume to maintain consistency across your application materials.
  • Headers and bullet points: Use headers and bullet points to break down information. This helps the reader to glean key points at a glance.
  • White space: Include plenty of white space around your text. It gives your letter a neat, uncluttered look and makes it easier to read.
  • Brief and succinct: Keep your language clear, precise, and easy to understand. Remember, less is often more. 

Remember, the goal is to make your letter as clear and easy to read as possible. This can be your first step towards landing that dream business owner role.

Let your cover letter write itself — with AI!

2. write an effective cover letter header & headline.

The first steps to creating a well-written entrepreneur cover letter are to properly format your header and headline.

A cover letter header is a short block of text that includes all the necessary information about the applicant and the company they are applying to.

As for the cover letter headline , this is similar to a title that helps to introduce the topics covered within the letter and hook the attention of the employer.

Below, we have included more in-depth examples and explanations of both of these cover letter elements:

Formatting the header

The header of your cover letter can vary in formatting and order of information, depending on the visual style you are going for on the document. However, it should always contain between 3 to 4 lines of text that include:

  • Your name and professional title
  • Your professional contact information (phone number, email address, LinkedIn, etc.)
  • The name and title of a hiring manager, the company name you are applying to (& the department, when applicable), the company address

Let's take a look at two contrasting examples:

Bad example of a cover letter header

From: John K. Williams [email protected]

Why is it weak? This example falls short as it lacks specific information such as the department or person to which the letter is addressed and the applicant's professional designation. Moreover, using a humorous or self-promoting email can come across as unprofessional.

Good example of an entrepreneur cover letter header

From: John Doe, Entrepreneurship Specialist (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: John Mitchel, Hiring Manager B2B Academy, Entrepreneurial Department New York, NY 10003

Why does it work?  In this enhanced version, the header addresses the specific person at the receiving company, includes the sender's professional title and more acceptable email. What's more, it contains a phone number and LinkedIn profile for additional contact methods.

Writing the headline

When writing the headline of your cover letter, you should consider how journalist use headlines to catch the eye of potential readers. Your headline should be as accurate as it is compelling, providing an honest look into the information your letter will cover.

To create your headline, you should always use a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise.

Bad example of a cover letter headline

Experienced Entrepreneur

Why is it ineffective?  This headline is too vague and does not provide any specific information about the applicant's achievements.

Good example of an entrepreneur cover letter headline

Transforming Business Landscapes: A 40% Efficiency Boost through Tech Innovations

Why does it work?  This headline is clear and catchy, showing just how much of a game-changer the applicant can be. It talks up their achievements with real numbers while highlighting their solid tech skills. Essentially, this headline tells a quick, intriguing story that makes anyone want to keep reading and learn more about what this candidate brings to the table.

All in all, a well-crafted header provides complete, professional contact information, while a compelling headline grabs attention and effectively summarizes your value, setting the stage for a successful first impression.

entrepreneur headline examples

3. Personalize the greeting on your entrepreneur cover letter

The greeting on your cover letter is more important than you might think. It's the first interaction you have with your potential employer, so it's crucial to get it right. Ideally, you want to personalize the greeting with the hiring manager's name. Here's why:

  • It shows you’ve taken the time to do a bit of research.
  • Personalization creates a connection and is more likely to grab their attention.
  • It demonstrates a high degree of professionalism.

But where can you find the hiring manager's name? Here are a few places to start:

  • The job listing: Sometimes, it's mentioned right there.
  • The company website:  Look for names within the team or contact page.
  • LinkedIn:  A bit of detective work can often unearth who you're looking for. 

Here's an example of personalized greetings

Dear Mr. Johnson, Dear Mr. Michael Johnson, Dear Hiring Manager Michael Johnson,

If despite your best efforts, you can't track down a name, don't worry. There are professional ways to open your cover letter:

General greetings for your cover letter

Dear Hiring Manager, — works as a general-purpose greeting. Dear [Company Name] Team, — shows you're addressing the collective group.

Remember, to avoid old-fashioned and impersonal greetings like "To Whom It May Concern." A well-addressed greeting sets the tone of professionalism and personalization, vital for making a good first impression.

4. Make your entrepreneur cover letter introduction memorable

The greeting and headline of your cover letter will do a lot of the heavy-lifting in terms of initially attracting the attention of employers. However, to keep them intrigued, you need a compelling and memorable introductory paragraph that includes:

  • A brief overview of your professional history and goals
  • A statement on why you are enthusiastic about applying to this company
  • A mutual acquaintance (when possible)

Bad example of an entrepreneur cover letter introduction

I am applying for the Entrepreneur position at your company. I have worked in this industry for five years.

Why is it weak? This example is not engaging or memorable, and it doesn't provide any specific information about the applicant's skills or achievements. It's also missing a personal connection and enthusiasm about the company. 

Good example of an entrepreneur cover letter introduction 

Harnessing a rich experience of leading startups and securing investor interest, I’m an entrepreneur with a proven knack for business development. It was during my recent consulting project with your esteemed Head of Business Affairs, Jack Smith, that I learned about the entrepreneurial opportunity at [Company]. Jack's recommendation has encouraged me to apply, firmly believing that my skills can spur further growth at your esteemed company.

What's making this click?  The revised introduction is direct yet intriguing, offers values the candidate brings, and adds a personal touch with a reference within the company. It capitalizes on the applicant's experience while propelling interest for what they could offer in the new role.

5. Show your professional value as an entrepreneur in your cover letter

Following the introduction of your cover letter are the body paragraphs, where you will provide a more in-depth look into what makes you the ideal candidate for the position.

In these body paragraphs, you should strive to answer each of the following questions:

  • What excites you about working at this company?
  • What do you hope to learn from working at this company?
  • What accomplishments or qualifications make you stand out as an applicant?
  • What key skills do you possess that are relevant to the position?

Pay special attention to your accomplishments in this section of your cover letter, as they help to show employers the real-life and actionable value you can bring to the company.

Here is an example of how to describe an accomplishment in an entrepreneur cover letter

As an Entrepreneurial Consultant for [Former Employer], I assisted in the acquisition of a new business asset that raised the market value of the company by roughly $2.4M. Additionally, I conceptualized a company re-brand used to relaunch the business under a new name and mission.

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6. Use impactful action words in your entrepreneur cover letter

As you aim to infuse life into your job application, consider adding action verbs to your cover letter. These 'doing' words can make your capabilities and contributions utterly clear and compelling. 

Why does it matter? Here's why: 

  • They portray you as a go-getter.
  • They allow you to showcase your skills in action.
  • They intensify your accomplishments to stand out.

Here are action words that entrepreneurs might find useful in their cover letters

  • Spearheaded 
  • Engineered 
  • Transformed
  • Diversified 

Including these action-packed words in your cover letter can enhance readability and rivet the reader’s attention. Boost your entrepreneurial story with these power words and let your accomplishments do the talking!

Entrepreneur cover letter action words example

7. Conclude your cover letter with a strong closing statement

The final component of your entrepreneur cover letter is a powerful closing statement. In this closing statement, you should include:

  • An enthusiastic sentence saying you are looking forward to hearing from them
  • An additional sentence stating you will follow up, including how you will contact them or how they can contact you
  • A formal sign-off

Bad example of a cover letter conclusion

Looking forward to your call.

[Your Name]

Why is this weak? This statement is too passive and doesn't show any proactive intention from the candidate's side. It's also quite generic, lacking a personal touch or specific mention of the role.

Good example of closing statement on an entrepreneur cover letter

I am eager to speak with you directly about how I can apply my entrepreneurial skills to grow your business and achieve your company’s objectives efficiently. To best reach me, you may call (123) 456-7890 any weekday from 8 a.m. to 4 p.m. to set up a formal meeting time. I greatly look forward to hearing from you and will reach back out in a week’s time to follow up.

Yours Truly,

[Applicant Name]

Why does it work?  This version has the candidate taking active steps for follow-up, clearly mentioning their interest, and providing specific details on when they can be contacted. It leaves a more professional and thoughtful impression.

8. Avoid common mistakes in an entrepreneur cover letter

Steer clear of these pitfalls when crafting your entrepreneur cover letter:

  • Overusing jargon: Limit your use of buzzwords and focus more on clear, straightforward language. Keep it human.
  • One-size-fits-all approach: Customize each cover letter to match the specific job you're applying for. Generic letters usually lack punch.
  • Too long, didn't read: Keep your cover letter concise. If it's too lengthy, key points might be overlooked.
  • Neglecting proofreading: Spelling mistakes or grammatical errors can undermine your credibility. Double-check your work .
  • Being too humble: Don't shy away from showcasing your achievements. Let them know what you're capable of.
  • Lack of follow-up plan: Indicate your plan to touch base or your availability for a future conversation.

Remember, your cover letter is often your first impression — make it count.

9.Average salary and job outlook for entrepreneurs 

When it comes to entrepreneurs, earnings can vary greatly depending on the type of business, industry, and the entrepreneur's level of experience and success. However, for an equivalent comparison, we can look at data for top executives.

According to the Bureau of Labor Statistics , top executives earned an average annual wage of $100,090 as of May 2022. Remember, this may well be less than what successful entrepreneurs can make, but it gives a general picture of salary in a leadership role.

In terms of outlook, the employment of top executives is projected to grow by 3% from 2022 to 2032, about as fast as the average for all occupations. What does this mean for potential entrepreneurs? There's going to be competition, but there's also room for growth and opportunity.

Notably, about 311,600 openings for top executive positions are projected each year, on average, over the decade. While not all entrepreneurs are looking to fill such openings, this figure does suggest a healthy demand for individuals with leadership prowess and business acumen — key traits of successful entrepreneurs.

entrepreneurs average salary and job outlook

10. Valuable job search resources for entrepreneurs 

As an entrepreneur, your role often requires you to wear many hats and make critical decisions. To successfully navigate this sphere, here's a list of must-have resources:

  • Startup job boards:  Sites like AngelList , VentureLoop , and Crunchboard are excellent for finding opportunities in new and emerging companies.
  • Networking platforms:   LinkedIn is invaluable not just for job search but also for connecting with other professionals, investors and potential partners in the entrepreneurial space.
  • Professional organizations:  Groups like the Young Entrepreneur Council or Entrepreneurs' Organization offer resources, mentorship and networking opportunities for entrepreneurs.
  • Online communities:  Platforms like Reddit (especially the r/startups and r/Entrepreneur subreddits) can offer a wealth of advice, collaboration opportunities, and even job postings.
  • Pitch events:  Many cities host events where entrepreneurs can pitch their ideas to potential investors. Check local listings for opportunities.
  • Co-working spaces:  Beyond just a place to work, these environments often foster a community of like-minded entrepreneurs and can be a source of advice, networking, and job opportunities. 

Remember, stepping into the entrepreneurial world is a brave step. With the right resources, your journey can become smoother and potentially more rewarding.

Follow this cover letter outline for maximum success.

Entrepreneur / Business Owner Cover Letter FAQ

What should i include in my entrepreneur cover letter.

Your entrepreneur cover letter should include your contact information, a personalized greeting, and an engaging introduction. Highlight your relevant experience, entrepreneurial skills, achievements, and explain why you're interested in this specific opportunity. Wrap it up with a compelling closing and your signature.

How can I make my entrepreneur cover letter stand out?

To make your cover letter stand out, focus on your achievements as an entrepreneur, highlight your problem-solving skills, and demonstrate your innovative thinking. Customization is key, so make sure your letter is tailored to the opportunity you're pursuing.

Do I need a different cover letter for each entrepreneurial opportunity?

Yes, it's best to create a unique cover letter for each opportunity. This allows you to speak directly to the needs of the specific organization or individual you're contacting, which is likely to make a stronger impression.

How long should my entrepreneur cover letter be?

Your cover letter should ideally be one page long, encompassing about three to four brief paragraphs. 

What tone should I use in my entrepreneur cover letter?

An entrepreneur cover letter should be professional, yet also reveal your personal passion and drive. Steer clear of overly formal language and let your entrepreneurial spirit shine through.

Julia Belak — Certified Professional Résumé Writer

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

All business cover letter examples

  • Account Manager
  • Business Development
  • Procurement

All entrepreneur / business owner cover letter examples

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Raksul Business Director Resume Example

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Business Cover Letter Examples and Templates for 2024

Business Cover Letter Examples and Templates for 2024

Frank Hackett

  • Cover Letter Examples
  • Cover Letter Text Examples

How To Write a Business Cover Letter

In today’s competitive job market, a strong business cover letter can make all the difference in securing interviews. As a business professional, think of your cover letter as a value proposition or proposal. Start by identifying the company’s needs and how your unique skills and industry knowledge can help the business grow and excel. Then, provide tangible examples of you successfully achieving positive business outcomes throughout your career. Below are business cover letter examples and expert tips to help translate your career into an impactful marketing document.

Business Cover Letter Templates and Examples

  • Entry-Level
  • Senior-Level

Business Cover Letter Examples and Templates for 2024

Business Text-Only Cover Letter Templates and Examples

Allison Rosenberg Financial Analyst Intern | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

January 1, 2024

Caleb Johnson Hiring Manager Fidelity (987) 654-3210 [email protected]

Dear Mr. Johnson,

As a financial analyst intern at Seattle Investments, I had the opportunity to work with a team of financial analysts to evaluate financial data for potential acquisitions. This experience allowed me to develop expertise in investment strategy and market analysis, making me an ideal candidate for the financial analyst position with your organization.

Fidelity’s reputation for challenging the status quo and driving innovation resonates with me as a business professional. I can bring a fresh perspective to Fidelity based on some of my early career experiences:

  • Supported the financial analysts in evaluating company financials and determining risk factors for potential acquisitions, which included conducting business modeling
  • Participated in meetings with the finance team and contributed to presentations outlining financial data on the growth potential of businesses
  • Received coaching and mentorship from seasoned financial analysts and expanded knowledge of investment strategies and risk management

I hope to schedule an interview with you to provide more insights into how my financial analysis experience can aid your organization. You can contact me at your convenience with any questions you have about my background. I appreciate your consideration.

Best regards,

Allison Rosenberg

Yaling Zhang Business Operations Analyst | [email protected] | (123) 456-7890 | Portland, OR 12345 | LinkedIn

Roger Smith Hiring Manager Portland Med Device Inc. (987) 654-3210 [email protected]

Dear Mr. Smith,

I’m interested in applying for the business operations manager position with Portland Med Device Corporation. During my time with SouthWest Medical, I analyzed critical business operations and identified process improvement opportunities for a leading manufacturer of medical devices. My experience within the health care manufacturing space could be a strong asset to your organization.

Portland Med Device Corporation’s reputation for operational excellence is what draws me to apply for this opportunity. I am confident my ability to identify creative business solutions would bring value to your company based on my career achievements:

  • Evaluated critical business operations, identified process gaps, and proposed business solutions to streamline product delivery, which reduced costs by 10%
  • Analyzed resource allocation for manufacturing processes and recommended enhancements to staffing, which reduced labor costs by $60,000 per year
  • Developed financial reports for senior leadership on findings and attended meetings with the business operations team to discuss process improvement opportunities

I look forward to speaking with you regarding how my business analysis expertise can refine operations and reduce costs for your organization. You may contact me via phone or email for any additional questions you may have about my background. Thank you for your time and consideration.

Yaling Zhang

Jake Robertson  Business Manager | [email protected] | (123) 456-7890 | New York, NY 98122 | LinkedIn

Jessica Rivera Senior Hiring Manager Brooklyn Beverage Co. (987) 654-3210 [email protected]

Dear Ms. Rivera,

I’m reaching out regarding the Business Operations Director role with Brooklyn Beverage Co. As a Senior Business Manager for New York Brewing, I defined pricing strategy and conducted business planning for a craft beverage product line generating over $20 million in annual revenue. I am confident that my expertise in business strategy will allow me to achieve similar results for your organization.

Brooklyn Beverage Co’s reputation for its innovative craft beer and seltzer products is what draws me to apply for this position. With over 10 years of experience within the food and beverage industry, I can offer unique insights to help you expand your market share. Below, you’ll find some of my prior career achievements:

  • Defined pricing strategy for a suite of craft beer beverage products based on competitor analysis and identified opportunities to enhance product efficiency, resulting in a 40% increase in sales
  • Negotiated with vendors to secure optimal pricing for production materials and ingredients, which reduced costs by $500,000 over two years
  • Managed profit and loss (P&L) valued at over $10 million, analyzed company financials, defined strategies to aid the business in scaling operations, and improved margins by 5%

I hope to hear back from you soon for an interview to tell you more about how my expertise in the beverage industry can aid the growth of Brooklyn Beverage Co. Feel free to contact me at your convenience to schedule a time via phone or email. Thank you for your time and consideration.

Jake Robertson

To write an engaging business cover letter, your content should reflect the potential value you can bring to prospective employers. Start by analyzing the job description and identifying the needs of the organization you’re applying to. For example, suppose a company is seeking a candidate for a business analyst position. In this situation, emphasize how you’ve leveraged data analytics to identify new business opportunities, financial trends, and potential risk factors. Below, you’ll find a step-by-step guide to walk you through every section of a business cover letter:

1. Contact information and salutation

The header of your business cover letter should list all essential contact information, including your name, phone number, email, and LinkedIn URL. It’s also important to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This adds a personal touch to your business cover letter and shows that you’ve done your research before applying.

2. Introductory paragraph

Create a strong opening paragraph to introduce yourself and convey your interest in the position. Lead with an eye-catching achievement backed with a strong metric to draw the hiring manager in at the start of your business cover letter. Be sure to highlight specific skill sets or qualifications that match the job description.

For instance, if a company is seeking a candidate with a strong background in change management, you might include an example of you transforming business processes and strategy to drive long-term growth and profitability.

I’m reaching out regarding the Business Operations Director role with Brooklyn Beverage Co. As a senior business manager for New York Brewing, I defined pricing strategy and conducted business planning for a craft beverage product line generating over $20 million in annual revenue. I am confident that my expertise in business strategy will allow me to achieve similar results for your organization.

3. Body paragraphs

In the body paragraphs of your business cover letter, continue to showcase your qualifications for the position. Mention something specific about the company’s reputation, products, or culture and why this draws you to apply for the opportunity. This displays your genuine interest in the organization and can help your application stand out during the job search.

Next, create a list of bullet points featuring achievements from your work experience to demonstrate your financial and business expertise. Provide basic context for the accomplishment and include hard numbers for the results. If you can’t quantify an achievement, only list it if you can explain the value it brought to the company.

Brooklyn Beverage Co’s reputation for its innovative craft beer and seltzer products draws me to apply for this position. With over 10 years of experience within the food and beverage industry, I can offer unique insights to help you expand your market share. Below, you’ll find some of my prior career achievements:

  • Managed P&L valued at over $10 million, analyzed company financials, defined strategies to aid the business in scaling operations, and improved margins by 5%

4. Key skills and qualifications

It’s not advisable to provide a list of key skills on your business cover letter, as this section should already be covered thoroughly in your resume. That said, it’s important to show hiring managers how you’ve applied your business knowledge to generate results throughout your career. As you build your content, be sure to infuse key terms from the job posting into your paragraphs. Below is a list of skills you may encounter while applying for business-related positions:

Key Skills and Qualifications
Business administration Business analytics
Business modeling Business strategy
Change management Data analytics
Data-driven decision making Finance
Financial analysis Financial reporting
Investment strategy MS Excel
P&L Project management
Sales strategy Tableau

5. Closing section

Think of your conclusion as a call to action. Invite the hiring manager to schedule you for an interview or for additional information on your background. Reinforce how your business knowledge could be a strong asset to their team. Be sure to thank the hiring manager for their time and consideration in the last sentence of the paragraph.

Business Cover Letter Tips

1. emphasize your business acumen.

To make your cover letter stand out, focus on your business acumen and experience using tangible examples from your career. Demonstrate your ability to define business strategies based on market indicators and operational capabilities. Show potential employers that you can bring a fresh perspective to their organization and help their business scale.

2. Quantify your business achievements

When detailing your career achievements, be sure to incorporate hard numbers, metrics, and monetary figures to establish a sense of scope for your contributions. In addition to drawing the reader’s eye, numbers help to paint a clearer picture of your professional experience for the hiring manager. This is especially important for business-related roles, as companies will want to see you analyze and interpret financial data effectively.

3. Feature your leadership capabilities

Leadership and management skills are essential for many business occupations. As you craft your content, demonstrate your ability to manage personnel, interface with cross-functional teams, and communicate effectively with diverse clients. Provide examples of you mentoring team members and building strategic business partnerships. This shows you’re a dynamic candidate with both strong interpersonal and business management skills.

Business Cover Letter FAQs

How do i make my business cover letter stand out -.

To differentiate yourself from other applicants, highlight specific aspects of your business background that align with the job description. Generic content won’t make a lasting impression on the hiring manager. They want to see examples of how you can help their company reduce costs and improve profitability.

Why should I include a business cover letter? -

Not every job will ask for a cover letter, but including one is never a bad idea, especially if it’s properly tailored to the company you’re applying to. This allows you to convey why you’re the right fit for the organization’s culture and display the nuances of your industry expertise as a business professional.

How long should my business cover letter be? -

It’s best to keep your cover letter concise, limited to only three or four paragraphs. Think of your cover letter as a value proposition or business proposal. The goal is to capture the hiring manager’s attention by highlighting your most relevant and marketable skill sets. An overabundance of content can distort your sales pitch and make it difficult for the reader to see the value you can bring to the company.

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Frank Hackett

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Everything you need to know about business plan cover pages

You have only one chance to make a good first impression with the readers of your business plan.

People do judge books—and business plans—by their covers. A quick glance at the cover can easily be enough to make up one’s mind.

So set yourself up for success with a powerful cover page that stands out and entices the reader to find out more about your business.

Here’s everything you need to know:

Definition: What is a Business Plan Cover Page?

Cover page (also known as title page or cover sheet) is the first page of a business plan that communicates what the enclosed document is about and highlights the key company information like name, logo and contact details, making a good impression with professional and attractive appearance.

Purpose: Why is Business Plan Cover Page Important?

Many businesses spend hours preparing their business plans but then do not pay enough attention to the title page. This is a huge mistake .

5 ways a strong cover page can help you make a positive first impression:

  • Clearly indicate what the presented document is about
  • Provide the necessary information for a reader to contact you
  • Create a powerful first impact that sets the stage for how readers will engage with your document
  • Avoid falling victim to negative preconceived notions as a result or unprofessional or unattractive cover
  • Maximize the chance of the plan being read by making the document stand out from the crowd and immediately drawing your reader’s attention

Keep reading to find out which elements you need to include in the cover page, how to structure it to maximize the impact of your business plan, and to take a look at some successful examples .

Contents: What Should You Include in a Business Plan Cover Page?

Surprisingly, there are no strict rules about what to show on your business plan cover sheet, but there certainly are best practices that you should follow.

Here are 9 elements that are typically included on business plan covers, 3 of which are essential and you should not miss to include them. The remaining 6 are optional for your consideration.

Business Plan Cover Page Contents
Must-haves Nice-to-haves
Company Logo
Tagline
Document Title Date
Version Control
Disclaimer
Contact Info Visuals

1. Must-haves: 3 mandatory cover page elements

1.1. Business name: The name of the company that is the subject of the plan.

1.2. Document title: The words “ Business Plan ” in a prominent spot so that it is clear what kind of document this is.

1.3. Contact information: Name, title and contact details (e.g., phone, email, social media, website, address) of the primary contact persons presenting the plan (e.g., CEO, Founder, Owner, President) so that any interested parties know exactly to whom to direct their inquiries and can reach them quickly and easily.

2. Nice-to-haves: 6 optional cover page elements:

2.1. Company logo: The logo of the company if available and desired.

2.2. Tagline: Short, memorable summary of the business described in the plan.

2.3. Date: In order to make sure your plan does not look outdated, include only the year of the business plan completion date. If you are including both the month also, it is advisable to create a new cover sheet each time you send out the plan.

2.4. Version control: Numbering each copy of the plan enables you to more easily keep track of who you sent what version of the document to.

2.5. Disclaimer: Disclaimer can help protect you and your company from confidentiality and other legal issues resulting from the distribution of the business plan by indicating that the plan is for information only, not an offering of stock in the company, and not to be shared with third parties without your prior consent.

2.6. Visuals: Graphic elements or images to enhance the professional look and visual appeal of the document.

Structure of business plan cover page with all attributes, essentials and typical

Let’s have a more detailed look at these cover page elements so you know what exactly to include into each of them:

Business Name

The most prominent feature on your business plan cover is the name of your company.

Instantly, the reader should notice the name of your business. In fact, if readers take away nothing else from the cover page, they should remember your company’s name.

As this is the most noticeable feature on the page, use a large font that stands out, but is easy to read, looks professional and corresponds to the typeface that you used for the rest of the document.

Company Logo

Placing a high-quality company logo on the cover page helps to make the business plan look more professional and establish a brand identity by allowing readers to connect visually to the business right from the beginning.

If your logo includes the full name of the company, you do not have to display both the company name and logo on the cover page, it is sufficient to choose one of the two.

Document Title

The readers need to know what the presented document is about – immediately and clearly.

The cover page should clearly state whether it is a Business Plan, Executive Summary, Financial Forecast, Marketing Plan, Recovery Plan, or any other kind of plan.

For example, write the words “ Business Plan ” in a prominent spot on the cover sheet to make it crystal clear what type of document this is. You may include any additional words that are part of the title, such as “Three/Five-Year Business Plan” if needed or relevant.

As a focal point on the cover page, the document title should be in a large font size .

There is no rule though about whether the Document Title or Company Name and Logo should be of the largest font size, as all are of key importance. So it is entirely your decision what feature you prefer to highlight on the cover page of the document.

Contact Information

Contact details should always be on the business plan cover page, letting the reader know who is presenting the document and how to contact them if they need more information.

It is helpful to indicate the names and titles of the company’s primary contact persons for investors and other business plan readers, such as:

  • External distribution: company founder, owner, president, partner, CEO
  • In-house corporate plans: head of division, departmental manager, executive officer

Next, provide the contact details that will allow the interested parties to reach these primary contact persons quickly and easily, including:

  • Name and title of primary contact(s)
  • Phone number
  • Email address
  • Social media handles
  • Website address
  • Postal address

The contact information is typically displayed in the smallest font on the cover page.

Company tagline, or a motto , is a catchy memorable marketing slogan that captures the essence of a business in a few short and simple words: >> What you do >> How you do it >> Why are you different from the competition

For example, you will undoubtedly recognize the following company mottos:

Company Motto: Examples
Company Tagline
"Just Do It."
Apple "Think Different."
McDonald's "I'm Lovin' It"
De Beers "A Diamond Is Forever"
L'Oreal “Because you’re worth it”
Dollar Shave Club "Shave Time. Shave Money."

As such, the tagline is a useful part of the cover page as it helps the business plan readers better understand what you do straight away, and even excite them to read the business plan and study it with more interest.

When was this business plan finalized and issued ? The readers will be interested to know. Hence, it is advisable to state the document completion date on the cover page.

Strictly speaking, you do not need to denote anything more specific that the year in which you completed the business plan. (“Business Plan: 2021”) This will ensure that the plan does not appear outdated for an entire year.

Imagine that you are a potential investor who in December 2021 receives a business plan dated January 2021. It would be natural to assume that the document has been rejected many times by other investors over the last 12 months.

Alternatively, you can include both the current month and year on the cover sheet. (“Business Plan: January 2021”) Each time you update the document and send it out or present it, you will need to check if this date of completion needs updating .

The date is featured on the cover sheet less prominently and in a smaller font size than the document title and company name, and is often displayed below the plan title.

Version Control

As your business develops, you may revise your business plan any number of times and send it to multiple recipients . To keep track of the different versions of the plan that you produce and which version you sent to whom, you may decide to use a version control system.

However, it does not make the best impression when someone receives a “Version 25” of your plan.

Instead, consider devising a simple coding system . For example: “Copy D.5” would indicate it is the fifth copy of a fourth version of the document or “Version 4.5” could mean a fifth copy of a document version completed in April.

Numbering each copy of your business plan before distribution, and keeping a list of which individual has received which copy, would enable you to keep track of how many copies are in circulation, and, if needed, ask to have a copy returned, or trace the responsible party in case a copy is circulated without your permission.

Confidentiality Statement & Disclaimer

Why should your plan include a disclaimer.

Legal issues may arise as a result of circulating your business plan. 

For example, anyone who is in the possession of the document could potentially divulge the confidential information. 

Also, in some countries, offering ownership in your company in return for an investment is considered as selling of stock, which is a regulated activity. The best way to protect yourself is to consult a lawyer.

Nevertheless, including a disclaimer in the business plan helps to protect your company by indicating the plan itself is not an offering of stock for sale but rather a document for information purposes only.

The same disclaimer can also be used to help protect the confidentiality of the information disclosed in your business plan by informing the reader that the plan is confidential and not to be shared with other parties without the owner’s consent, especially when you are not adding a non-disclosure agreement.

What Should the Disclaimer Say?

These are the two most common ways how to show the disclaimer in the business plan:

1. Display a brief disclaimer , just one or two sentences, directly on the front cover , probably at the bottom of the page. Consult a lawyer for the most appropriate wording, but a standard disclaimer might look something to the effect this:

2. Write “ Confidential ” on the cover sheet and include a longer disclaimer and confidentiality statement in the main body of the business plan, perhaps on the first page after the cover sheet.

In addition, you can also include the text “Confidential” into the header or footer of the document.

Design: How Should You Format a Business Plan Cover Page?

The cover page is the first thing the readers will see when they open your business plan. Thus, your business plan cover should be neat , clean , attractive , and professional enough to draw your readers’ attention , make a good first impression and set the tone for your business plan’s content.

Cover page that is messy, dated, unattractive or in any way unprofessional can create negative preconceptions in the recipients’ minds before they even start reading the business plan.

Your design should be clean and professional, which can be accomplished by observing the following best practices:

Visual Identity

Most successful businesses have a strong association with their brand identity , including a company logo, typeface and color scheme. Visual identity helps to establish recognition, familiarity, trust and confidence in customers by evoking the right emotions and sending the right message.

As a result, companies take care to develop a brand identity and keep consistent across all marketing collateral and business materials.

Likewise, your brand identity should be integrated into all parts of your business plan, including the cover page. The best practice is to make the plan consistent with the logo, font type and color scheme as they appear across your other company’s documents.

If you do not have a brand identity created yet, keep the color scheme of the plan cover simple.

The easiest is to have a logo designed, which is inexpensive and easy to do nowadays, and then use your logo colors across the business plan. Alternatively, consider using an online color scheme generator to select colors that go well together.

To stay on the safe side, use maximum of two to three colors, one of which should be black. You can use different shades of the same color (e.g., light blue and dark blue).

First and foremost, the fonts you use in the business plan, including its cover, need to be readable .

The most important information should be displayed in a way that it stands out from the rest of the elements on the business plan cover page, for example, differentiated by font size , weight or color .

Ideally, the typefaces and their color(s) should be consistent with the brand identity used in all of the other company’s marketing materials.

Do not combine more than two typefaces. It is ok to combine a sans-serif (e.g., Times New Roman) with a sans-serif (e.g., Arial) typeface.

Again, less is definitely more here. Refrain from cluttering the business plan cover sheet with photos and graphics.

If you do use a visual element, make sure to leave enough white space around it so the page does not look too busy.

The resolution of any images, including the company logo, should be of high enough quality to not look pixelated.

There is no need for a fancy over-designed cover page, unless you are a large corporation or perhaps a design agency. Equally, beware of any templates with outdated designs that will make your cover look like it was created back in 1999.

Professional designers often combine different alignments (left / right / center) of elements on a page (text, images) to achieve a desired design effect. However, a design novice should play it safe and keep the alignment simple and consistent , especially when it comes to professional documents, such as a business plan.

You should be able to comfortably fit all of the recommended elements on the cover sheet (e.g., company name and logo, document title, contact details, date, disclaimer), and still leave enough white space on the page.

Making a great first impression does not equal to creating a cover that is graphically busy and cluttered with unimportant details. Instead, set yourself up for success by keeping the business plan cover sheet neat , clean , simple and concise .

Proofreading

Carefully proofread the cover page to avoid, at all costs, any mistakes and typos , which would do you a great disservice in the eyes of the reader. Even better, have someone else to look it over.

Finally, make sure that the cover page looks good in every format you will be distributing the business plan in, probably including a PDF electronic file and a printed hard copy.

Some common issues include:

  • Photos look pixelated due to low image resolution
  • Colors do not print well (e.g., dark font color on a dark background)
  • White space left at the edges of a printout because and image does not stretch (i.e., “bleed” in designer terms) enough into the edges of the page

Most importantly, the cover page should look professional and stand out from the crowd so that your business plan has a better chance of being read.

Finally, remember that these aren’t rigid rules. The overall goal for a cover page is to look neat and professional so that it stands out from the crowd and your business plan has a better chance of being read. In the end, that’s the most important outcome.

The cover sheet is the first thing the readers of your business plan will see. Make a good first impression.

Examples: Sample Images

Here are some examples to further illustrate the structure and format of a business plan cover page:

Examples of Business Plan Cover Pages

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Examples

Business Proposal Cover Letter

Proposal maker.

sample business plan cover letter

The cover letter of a business proposal is as important as the proposal itself. And it is quite distressing to know that some people do not put the right amount of time and effort in making a cover letter. It is in fact very critical to just see the cover letter as additional work in creating the whole business proposal.

Proponents of business proposals spend countless days and nights perfecting the business proposal but only spend a couple of minutes making a cover letter. Not only does it shout neglect, it can also be interpreted as being unprepared. Remember that the cover letter covers the proposal, it is the first piece of the proposal that the investor sees.

The cover letter directly addresses the person in charge of reviewing your business proposal. It is your chance to blow away and convince the investor to take a chance with your proposal. Neglecting its importance will greatly affect the chances of achieving the intended success of the business proposal. You may also see email cover letter examples.

sample business plan cover letter

Importance of a Cover Letter in the Business Proposal

The cover letter of the business proposal is one of the most important parts of the business proposal itself. It has been proven that in general, three parts of the business proposal are examined meticulously; the cover letter/i ntroduction/ executive summary , the costs and the timescales.

The cover letter has a strong correlation with the executive summary of the proposal. Therefore, the cover letter is the stripped down version of the executive summary. It only presents the key points on the major topics of the business proposal. It stands independently on its own; when the investor is unable to read the business proposal as a whole or even the executive summary, the cover letter can still present the major keys of the whole business proposal. You may also see business proposal letter examples.

Your cover letter is your chance to have a personal word with the investor and prepare him/her for what’s in-store. It should state that there is in fact a business proposal attached with the letter and that you are applying for a business loan or to start your own business. It also states the benefits the investor will gain when they invest in your business and it helps you make the investors believe that there is a good return of investment in your business. You may also like application letter examples & samples.

It does not merely introduce what the business proposal is all about, in fact it clearly summarizes the major points made in the executive summary. It carefully distills the message you are trying to relay in your business proposal. And since it is a summary of a summary, it does not need to be lengthy. So long as the major points have been thoroughly discussed and presented, your cover letter is doing just fine. You may also check out professional cover letter examples.

As mentioned before, it also acts as the cover of your proposal. Therefore, it should display your passion, eagerness and desire to fully pursue and work for the intended project. As it aims to convince the investors, important details that greatly affect the whole proposal must be included in the cover letter. You might be interested in business letter examples.

Business Proposal Cover Letter Template

Business Proposal Cover Letter Template

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Business Funding Proposal Cover Letter Template

Business Funding Proposal Cover Letter Template

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Business Proposal Cover Letter Example

Business Proposal Cover Letter 01

Size: 167 KB

Are you on the lookout for a Nonprofit Cover Letter Examples template? Then, checkout this template now. It not only comes with high quality design but you can also use it in any way you want. The editable and customizable option will make it easier to choose your template design in an efficient way.

Structure of the Cover Letter

Aside from all the necessary parts like the address, greetings, closings, etc. it is important to know the major structure of a cover letter for your business proposal.

1. Introduction

It is the most important part of you letter. It is the hook and it should immediately capture the reader’s attention. You can start it broadly but not too broad that you’ll need to dive into so much detail. However, it is always a better option to be direct and straight to the point. You may also see appointment letter examples & samples.

You introduction must briefly introduce you as the proponent and should carefully explain your purpose and ideas. Shock them with your unique ideas and urge them read more of the letter and the business proposal. It should be captivating and spark interest in your proposal. It is important to clearly but briefly the purpose and goals of your proposal in your letter .

For example,  “This letter is intended to formally propose septic tank cleaning services for the Name of Apartment Complex. We have been successfully the number one septic tank draining and cleaning service provider in more than 10 apartment complexes in CITY, for the past 25 years and would be happy to give testimonials from our customers. We respond 24/7 to all emergency requirements and make sure the septic tanks in every apartment is working efficiently.” You may also like complaint letter examples & samples.

The body of your letter should be direct and avoid indecision. It must clearly explain and justify the purpose of your business proposal. ‘Maybes’ and ‘Ifs’ have no place in your letter since nothing breaks trust faster than indecision and being unsure. You have to prove that you are worth every penny that the investor might invest in your proposal. You may also check out reference letter examples.

It communicates how qualified you are as the proponent in implementing the proposal. The body should provide evidence of your qualifications and the study you have conducted in the feasibility of the proposed subject. It should be clear to the investors that you have given your proposal enough thought, study and research so that can trust your vision. You might be interested in employee reference letter samples .

Eliminate the possibility of doubt. The investor must fully understand your objectives and how you plan to achieve them. Always highlight your qualifications but avoid sounding conceited. For example you can describe how adequate you are in the field, how well trained your team is or how advance your equipment are. This will let the investor know that you or your company are entirely capable of doubling what they invest. You may also see new hire welcome letter examples.

3. Conclusion

In the conclusion, always invite them to read the business proposal as a whole. It’s always a welcomed lead-on to encourage the reader to read the rest of your proposal since you have provided a well-researched and well-written proposal that supports your claims. You may also like official resignation letter examples.

Always aim to encourage them to take a chance on reading and understanding the rest of your proposal since it is the main purpose of your cover letter. Most importantly, include your contact information in the closing of your letter so they know when and where to reach you whenever they need further discussion on the matter. You may also check out termination letter examples & samples.

Foundation Proposal Cover Letter Example

Foundation Proposal Cover Letter 2

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Editable Business Proposal Cover Letter Example

Business Porposal Cover Letter STEP 1

Size: 60 KB

How to Write a Business Proposal Cover Letter

1. Should you decide to use an electronic format or even yet a video and go paperless, it is also acceptable. However, if you want to pursue the traditional way, the cover letter of your business proposal must be in a business or professional format. It must follow the structure of basic business letter .

You can start with the basic format before the actual content. The header of your letter should include the name of your company, your address, and your contact information. You can then add the name of the recipient along with his/her designation and their company’s contact information. Do not forget the date in your letter. Then, address the recipient with his/her title, for example, Mr. Ms. Mrs. Engr., etc. After so, choose the right closing for your letter like ‘Sincerely’ or ‘Respectfully.’ At this point your letter should look like this:

2. Depending on the nature the proposal, it can either be solicited or unsolicited, the requirement for the proposal or the problem to be addressed must be discussed. If the proposal is solicited, ask yourself why the investor has sought out your products or services, or what problems do they have that you can easily solve. In this way, you can start the introduction of your letter accordingly. For example in a solicited proposal you can start by saying: “As we discussed in our last meeting…” and then immediately state the issue/requirement in the same single sentence. You may also see how to write a personal letter with examples .

If you are submitting an unsolicited business proposal, start your letter immediately with a hook. You need to truly shock your readers so they can be encouraged to read more. Stating a pertinent question always works or monetary consequences of a problem to evoke strong emotions. For example, “How would you like to increase your sales by 50% in the next 6-months while lowering your marketing expenses?” or “An average company loses $1,000 every day on electrical wastage! Our solution eliminates that electrical waste.” You may also like notice letter examples .

3. Advertise what you can bring to the table. Tell your readers that you have conducted studies to help prove that you can be a big asset to the company. Talk about the analysis you conduct to help figure out the problem and the solutions you can and will provide. State the results of those studies that back up your claims. It can be presented in a bullet point format following an sentence or two about the analysis. The list should clearly explain the goals you try to achieve through your product and//or services. You may also check out recommendation letter examples & samples .

For example:

“We will analyze/have analyzed (as may be applicable) the complete operation of your company and we have found that through the use of our service, your company will:

  • Increase brand awareness
  • Increase marketing ROI by over 50%
  • Rationalize your pre-sales and post-sales process
  • Acquire new client segments including the untapped local client base, and lower your new client acquisition costs by over 30%”

4. In this step, it is important to realize that this doesn’t mean highlighting the features of your product or services. This is when and where you clearly explain the benefits the investor will have from your proposal. You should clearly state what the investor will receive upon purchasing your products and/or services. For example, “By using this approach to the whole operation process, we can help your company increase revenue by over 50% while at the same time creating an excellent environment for your future products.” You may also see vehicle expense reimbursement policy letter .

It is also optional to include you qualifications as the proponent. You can mention why and how you or yur company is the best option to handle the issue over the others.

5. Finally, as the conclusion of your letter or video, you have to tell the recipient what you want him/her to do next. This is a blatant but very much necessary to do so since this is the call-to-action part of your letter. This can be encouraging the recipient to read the rest of the proposal or urging him/her to get in touch in order to discuss the proposal in person. In this case, you have to include your relevant contact information so the recipient can easily get in touch. You may also like how to write a job resignation letter .

By the end of all of these steps, your letter will look like this:

Cover Letter for Business Proposal 1

Size: 256 KB

In conclusion, a cover letter for a business proposal is a vital part of the whole. It introduces not only you as the proponent but also the main purpose and the goal of the proposal as well. It briefly explains the major points made in the content and the whole proposal and prepares the reader for what he/she is about to read. You may also see how to write an official letter .

We hope we were able to clearly explain the importance and how to write your own cover letter for you business proposal.

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FREE 6+ Business Plan Cover Letter Samples in MS Word | PDF

business-plan-cover-letter-sample

Whether or not you are applying for a job, you would need to know how to write a cover letter. Who knows, it might come in handy in he future, right? The main purpose of a cover letter sample , according to Youth Central Australia, is to introduce you, motivate your potential employer to read your resume, mention the job that you want or the job that you’re looking for, match the skills that you have with the skills that’s required by the job that you want, and finally, you can request for an job interview or ask them for a job interview meeting.

Business Plan Cover Letter

32 sample business proposal letters, sample business proposal cover letter - 7+ documents in pdf, word, sample business cover letter - 7+ examples in word, pdf.

You can also find some  Sample Cover Letters  on this page to help and guide you for free.

Business Plan Cover Letter to Bank Template

business plan cover letter to bank template

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Business Plan Cover Letter Template

business plan cover letter template

Sample Business Plan Cover Letter to Bank Template

business plan cover letter to bank

Cover Letter for Bakery Business Plan Template

cover letter for bakery business plan

Before writing for your killer business cover letter, you need to have everything ready. From the format to the business letter salutations, every detail is a pressing issue. Here are some ways in which it might be helpful to ace your business cover letter to get you that awesome dream job, and along with it are  Sample Entry Level Cover Letters  that you can use as a guide and download for free.

  • Know who you’re sending it to and do your research – ideally, it is preferable to know who you’re sending your business cover letters to and address them with formality (for example, using the salutations Mr. and Miss or Mrs.).
  • Know more about what you’re getting into – find out more about the job analysis that you wanted and find out how the process works with the people who has that certain job position.
  • Find some important details about the company – it is very important to ask around some information about the potential company that you wanted to work with in the future and which you have chances of working with in the future.
  • Basic information – always keep in mind to provide them where and how to reach you (phone and telephone numbers, e-mail address, house address).

Business Plan Cover Letter for Investor Template

business plan cover letter for investor

Business Plan Loan Cover Letter Example

business plan loan cover letter example1

Size: 75 KB

Sample Business Plan Cover Letter Template

sample business plan cover letter1

Along with those business writing tips and guidelines, we also have here our Best Business Proposal Samples, in case you’ll need to propose either a grand or a simple business idea. It’s quite handy. You might also find the sample useful and convenient. Not only that, but it also gives you some insights on how to go about on writing a business proposal, which can be very useful when the time comes. Other than that, as you go along the way, you will eventually get used to business writing. Moreover, practice makes perfect. And one way or another, you would have to practice, see which writing technique would suit you, and you can go from there.

Another reminder to also consider, just like when writing a business cover letter, it is also essential to provide and indicate your contact details on your letter so that it isn’t so hard to reach and get in touch with you. Your e-mail address, house address, and a professional sample website portfolio are usually necessary to incorporate with the cover letter so that your potential employer wouldn’t find it difficult to look for something if they’re curious or if they would want to ask you about something and see your work output and the services that you offer.

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Sample Letters

3 Powerful Business Plan Cover Letters That Get Results

Here are three unique and detailed templates for a business plan cover letter. Each template is tailored for different scenarios: a startup seeking investment, an established business looking for expansion funding, and a small business applying for a bank loan.

Template 1: Startup Seeking Investment

Subject: Proposal for Strategic Investment Opportunity in [Startup Name]

[Your Name] [Your Position] [Startup Name] [Your Contact Information] [Date]

[Investor’s Name] [Investor’s Position, if applicable] [Investment Firm’s Name] [Investor’s Contact Information]

Dear [Investor’s Name],

I am [Your Name], the [Your Position] of [Startup Name], a burgeoning company that specializes in [briefly describe your business and market, e.g., innovative health solutions]. We have developed [mention any product/service highlights] that address [state the problem your business solves].

Enclosed with this letter is our comprehensive business plan, which details the strategies we are eager to employ to capture and grow our market share. Through initial market research and pilot testing, we have identified significant demand in [mention target markets], indicating promising expansion and profitability avenues.

We are seeking an investment of [state the amount] to scale operations, enhance our technology, and expand our reach. This capital injection will be pivotal in achieving our projected milestones over the next [time frame], which include [list key milestones].

I am enthusiastic about the possibility of partnering with [Investor’s Firm Name]. I believe that your experience in [mention relevant experience/sector of the investor] aligns perfectly with our vision and will be instrumental in guiding our growth.

Please review the attached business plan at your convenience. I am looking forward to the opportunity to discuss this proposal in person and answer any questions you may have.

Thank you for considering this opportunity. I am hopeful for your positive response and am eager to explore the potential synergy between [Investor’s Firm Name] and [Startup Name].

Warm regards,

[Your Name] [Your Position] [Your Contact Information]

Template 2: Established Business Seeking Expansion Funding

Subject: Expansion Funding Request for [Business Name]

[Your Name] [Your Position] [Business Name] [Your Contact Information] [Date]

[Recipient’s Name] [Recipient’s Position] [Recipient’s Organization Name] [Recipient’s Contact Information]

Dear [Recipient’s Name],

I am writing to you as [Your Position] of [Business Name], a company renowned for [describe your core business and any accolades or recognition]. As we look to capitalize on new opportunities, we seek strategic funding to facilitate our next growth phase.

Our enclosed business plan outlines our past successes, current initiatives, and future growth strategies. With a proven track record in [mention key achievements or metrics], we are positioned to extend our market leadership through [specific expansion projects or initiatives].

We are requesting funding of [amount needed] to [specific use of the funds, e.g., increase production capacity, enter new markets, enhance marketing efforts]. These steps are crucial for amplifying our impact and ensuring sustained growth and profitability.

I would be delighted to discuss this proposal further and detail how [Recipient’s Organization Name] can benefit from this venture. I believe that your support will not only help us achieve our ambitious goals but also strengthen our long-standing relationship.

Thank you for considering our request. I am keen on scheduling a meeting to discuss this in detail and look forward to your affirmative response.

Template 3: Small Business Applying for a Bank Loan

Subject: Business Plan Submission for Loan Application

[Your Name] [Your Position] [Company Name] [Your Contact Information] [Date]

[Loan Officer’s Name] [Bank Name] [Loan Officer’s Contact Information]

Dear [Loan Officer’s Name],

I am [Your Name], the [Your Position] at [Company Name]. We are a local business dedicated to [briefly describe your business and its community impact]. As we aim to enhance our operations and contribute further to our community, we seek a loan to enable these growth plans.

Attached to this letter is our detailed business plan, which outlines our current operations, financial performance, and the strategic steps we plan to undertake with the aid of the requested loan. Specifically, we are requesting a loan of [loan amount] to [specific purpose, e.g., purchase new equipment, expand our storefront, increase inventory].

Our financial projections, which are also included in the business plan, demonstrate robust repayment capability while continuing our trajectory of growth and profitability. We have maintained a healthy financial status, and our commitment to prudent fiscal management is reflected in our records.

I appreciate your consideration of our loan application and am available at your earliest convenience to discuss it in person. We are confident that with the financial support from [Bank Name], [Company Name] can achieve significant milestones and continue to positively impact our community.

Thank you for considering our application. I look forward to your positive response and to a fruitful collaboration.

Best regards,

Each template is structured to clearly communicate the business’s needs and goals, tailored to the context of the funding or investment being sought.

IMAGES

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  2. FREE 6+ Business Plan Cover Letter Samples in MS Word

    sample business plan cover letter

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  4. FREE 9+ Sample Cover Letter Templates in PDF

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VIDEO

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COMMENTS

  1. How To Write a Business Plan Cover Letter in 5 Steps

    Here are some steps to writing a cover letter for a business plan: 1. Create the header. In the letter's header, include the name and contact information of people involved in the proposal who might be resources. Also, include the name of the business, the business address and the contact information for the business.

  2. How to Write a Business Plan Cover Letter?

    Remember, no matter how well you craft your cover letter, it won't get you far if your business plan lacks weight. Once your business plan is ready, follow these steps to write a good cover letter: 1. Create a header. The header of your business plan cover letter should include the following: Name. Business name.

  3. Writing a Strong Business Plan Cover Letter (Free Templates)

    When writing a business plan cover letter, ensure it includes the following components: Header: Include your contact information and the date. Recipient's Information: Add the recipient's name, title, company, and address. Introduction: Briefly introduce yourself and your business. Purpose: State the purpose of the letter.

  4. How to Write an Effective Business Plan Cover Letter

    Below is our sample business plan cover letter template that can either be sent via email or printed: Dear [Name of Investor/Lender]: Attached please find the business plan for [Business Name]. I think you will find it very interesting and hopefully a fit with your investment criteria.

  5. Business Plan Cover Letter Sample: Free & Customizable

    The business plan cover letter is a brief letter addressed to a specific individual, introducing your business proposal and highlighting its significance. On the other hand, the executive summary is a section within the business plan that provides a concise overview of the entire plan, touching on key aspects like the business model, market ...

  6. 5 Steps to Writing a Business Plan Cover Letter

    Consider using bullet points to quickly list out important details like market research findings, product launch plans, or business goals. Step 4. Revise your cover letter. Don't expect to knock it out of the park on the first try. Give yourself time to revise the cover letter over a couple of days.

  7. How to Write a Business Plan Cover Letter

    Business Plan Cover Letter Example. John Doe 123 Apple Lane Los Angeles, CA 90001 [email protected] (123) 456-7890 September 13, 2023. Mr. Richard Smith Investment Manager Capital Ventures Ltd. 456 Orange Street Los Angeles, CA 90002. Dear Mr. Smith, I am writing to introduce our company, TechGuard Solutions, and to present to you our business ...

  8. How to Write a Cover Letter for a Business Plan

    Type the date you plan to send the business plan cover letter under the recipient's information. Include a professional greeting addressed to the recipient, such as "Dear Ms. Smith." Explain in ...

  9. Business Cover Letter Example & How-To Guide in 2024

    Top ↑ Business Cover Letter Example 5 Steps for the Perfect Business Cover Letter #1. Put Contact Information in the Header #2. Address the Hiring Manager #3. Write an Eye-Catching Opening Statement #4. Use the Cover Letter Body for the Details #5. Wrap It Up and Sign It 3 Essential Business Cover Letter Tips #1.

  10. How To Write A Cover Letter For A Business Plan With Example

    Here are some steps to writing a cover letter for a business plan: 1. Create the header. Create a header at the top of the letter, typically situated in the top left corner of the document. In the letter's header, include the name and contact information of people involved in the proposal who might be resources.

  11. Business Cover Letter Examples & Templates [2024 ready]

    Sample Business Cover Letter: Middle Paragraph. In the ad, you require a [Position Name] experienced in [refer to the requirements of the job]. In my most recent position with [Name of Your Current or Most Recent Company], I have succeeded at [responsibilities, duties, or projects you've successfully completed, supported by metrics, if possible].

  12. Free Cover Letter Sample for Business Plan

    You can use the cover letter for business plan sample above or adjust it to fit your plans perfectly. Abir Ghenaiet. Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

  13. Business Cover Letter Samples & Examples 2024

    Additionally, my internship at DEF Ltd. allowed me to work on a potentially disruptive business model and honed my analytical skills. Remember, the body of your cover letter should not just echo your resume; it should supplement it with a narrative that brings out your passion, personality, and professional strengths.

  14. Business Cover Letter Examples & How-to Guide for 2024

    Use the proper business cover letter format. Set one-inch margins on all sides. Choose single or 1.15 line spacing. Use an elegant font in 11pt to 12pt size. Read more: The Only Proper Cover Letter Format. 2. Create a professional cover letter header. In the top-left corner include your name and contact information.

  15. Entrepreneur / Business Owner Cover Letter Samples & Examples 2024

    Cover letter examples for multiple entrepreneurial positions. Properly formatting your entrepreneur cover letter. Writing an effective cover letter header & headline. Personalizing the greeting on your entrepreneur cover letter. Making your entrepreneur cover letter introduction memorable. Showing your professional value as an entrepreneur in ...

  16. Business Cover Letter Examples and Templates for 2024

    1. Contact information and salutation. The header of your business cover letter should list all essential contact information, including your name, phone number, email, and LinkedIn URL. It's also important to address the hiring manager by name — Mr. or Ms. [Last Name].

  17. How To Write a Business Cover Letter

    Consider the following steps when creating a professional, business cover letter: 1. Review the job posting. Before you begin writing your cover letter, it's important to refer to the job you're applying for. Make sure to note any skills, experience or education requirements that the employer has mentioned.

  18. Business Development Cover Letter: Example & Templates

    Sample Business Development Cover Letter (Entry-Level) Terry Palmer. Business Development Assistant. 4281 Cimmaron Road. Santa Ana, CA 92701. 714-541-2176. ... Helped the Company Administrator plan and coordinate all social events. As a result, we have generated over $100K in sales (over the course of 6 months), exceeding goals by 30%. ...

  19. Business Plan Cover Page: Complete Guide

    Many businesses spend hours preparing their business plans but then do not pay enough attention to the title page. This is a huge mistake.. 5 ways a strong cover page can help you make a positive first impression:. Clearly indicate what the presented document is about; Provide the necessary information for a reader to contact you; Create a powerful first impact that sets the stage for how ...

  20. Business Proposal Cover Letter

    Aside from all the necessary parts like the address, greetings, closings, etc. it is important to know the major structure of a cover letter for your business proposal. 1. Introduction. It is the most important part of you letter. It is the hook and it should immediately capture the reader's attention.

  21. FREE 6+ Business Plan Cover Letter Samples in MS Word

    Cover Letter for Bakery Business Plan Template. livecareer.com. Details. File Format. doc. Size: 2 KB. Download. Before writing for your killer business cover letter, you need to have everything ready. From the format to the business letter salutations, every detail is a pressing issue.

  22. 3 Powerful Business Plan Cover Letters That Get Results

    3 Powerful Business Plan Cover Letters That Get Results Here are three unique and detailed templates for a business plan cover letter. Each template is tailored for different scenarios: a startup seeking investment, an established business looking for expansion funding, and a small business applying for a bank loan. Template 1: Startup Seeking Investment Subject: Unlock the secrets to crafting ...