letter of presentation

How to Write a Letter of Introduction (With Examples)

By Priya Jain

Published: January 22, 2024

Writer & Career Coach

Writing a letter of introduction serves as a tool for individuals and businesses to establish new connections, explore opportunities, or introduce services and products. An effectively written letter of introduction can open doors to job opportunities, business collaborations, and networking.

Whether you’re a freelancer seeking new clients, a business looking to forge new partnerships, or an individual exploring job opportunities, a compelling introduction letter can set the stage for fruitful interactions.

In this article, we explain what a letter of introduction is, explore what to include, and give examples you can use while creating your letter. 

What Is a Letter of Introduction?

A letter of introduction is a document that introduces one party to another. It can serve various purposes in different contexts, including professional, academic, or personal settings. 

This letter can be used to introduce oneself or by someone else to introduce a third party. The key purpose is establishing a connection or a rapport with the recipient, usually with a specific goal, such as exploring job opportunities, proposing business collaborations, or extending networks.

Individuals can use letters of introduction in social settings, like joining a new club or group, where you want to introduce yourself to the members. These letters often introduce a third party, like a colleague or a friend, to your contacts. This can be particularly helpful in professional networking or recommending someone for a job or project .

The Difference Between a Letter of Introduction and a Cover Letter

A letter of introduction and a cover letter are very different. Letters of introduction are generally used when you want to establish a new relationship that may or may not be job-related. It could be an introduction to a potential business partner, a networking contact, or a new community or group. 

On the other hand, a cover letter is job-related. It’s sent alongside a resume when applying for a job. The cover letter focuses on why the applicant is suitable for a specific job, highlighting skills and experiences directly relevant to the job description. It’s more tailored to a particular role or company.

Letter of Introduction Examples

Here are some examples you can take inspiration from:

Job Application Letter of Introduction

This letter aims to introduce yourself to a potential employer, highlight relevant skills and experiences, express interest in the position, and provide a glimpse of your personality.

You can use this example to write a job application introduction letter:

Dear [Hiring Manager’s Name],

I am writing to express my keen interest in the [Job Title] position at [Company Name]. With [X years] of experience in [relevant field/industry], I have developed a comprehensive skill set that aligns with your team’s requirements.

My experience at [Previous Company] involved [mention key responsibilities or projects related to the new job]. I am particularly excited about the opportunity at [Company Name] because of [reasons specific to the company or role].

Enclosed is my resume, which further outlines my achievements. I would appreciate the opportunity to discuss how my experience and skills can contribute to the continued success of [Company Name].

Thank you for considering my application. I look forward to the possibility of contributing to your esteemed team.

[Your Name] [Your Contact Information]

Networking Introduction Letter

A networking introduction letter is a valuable tool for establishing new professional connections . It’s a way of introducing yourself to someone in your industry or field whom you haven’t met but wish to connect with for networking purposes.

Here’s an example:

Dear [Contact’s Name],

I hope this message finds you well. I am [Your Name], currently working as a [Your Job Title] at [Your Company]. I came across your profile on [LinkedIn/Professional Event] and was impressed by your extensive experience in [relevant field/industry].

I am reaching out to expand my professional network in the [specific industry or field] and would value the opportunity to learn from your insights. [Mention any mutual connections or shared interests, if applicable].

If you are open, I would appreciate talking with you briefly. I want to hear about your experiences, particularly regarding [specific topic or question].

Thank you for considering my request. I understand the value of your time and would be flexible to accommodate your schedule.

Best regards,

Cold Outreach Letter of Introduction

A cold outreach letter of introduction is used when contacting someone who does not know you or is not expecting your communication. It’s typically used professionally to introduce yourself, your company, or your products/services to a potential client, partner, or employer.

Here’s an example:  

Dear [Recipient’s Name],

My name is [Your Name], and I am the [Your Position] at [Your Company]. I am reaching out to introduce our company and the innovative solutions we offer in [specific service or product area].

I believe that [Recipient’s Company] could significantly benefit from our [services/products], especially in [specific area of improvement or opportunity you’ve identified in their business]. We have partnered successfully with companies like yours, such as [mention any relevant clients or case studies], and achieved [mention specific results or improvements].

I would love the opportunity to discuss this further with you. Would you be available for a brief call next week? I am also attaching a brief overview of our services for your reference.

Thank you for your time, and I look forward to working together.

Warm regards,

Letter of Introduction Template

Creating a letter of introduction involves a structured approach to presenting your information effectively.

Here’s a template that you can adapt based on your specific needs:

[Your Name] [Your Address] [City, State, Zip Code] [Email Address] [Phone Number]

[Recipient’s Name] [Recipient’s Title] [Company/Organization Name] [Company Address] [City, State, Zip Code]

Dear [Recipient’s Name],

[Introductory Paragraph: Briefly introduce yourself, stating your name and current position or role. Explain how you came across the recipient, their work, or their organization.]

[Second Paragraph: State the purpose of your letter. Are you seeking a job opportunity, looking to network, or proposing a collaboration? Be specific about your intentions and why you are contacting this particular individual or company.]

[Third Paragraph: Concisely overview your relevant background and experience. Focus on key aspects of your career or education that align with the purpose of your letter.]

[Fourth Paragraph: Highlight one or two significant accomplishments or skills. Use specific examples demonstrating your capabilities and how they relate to the recipient’s needs or interests.]

[Fifth Paragraph: Mention any personal qualities or soft skills that set you apart and are relevant to the context of your introduction. Relate these traits to how they can be beneficial in achieving the goals outlined in your letter.]

[Call to Action: Clearly state what you hope to achieve with this letter. Whether it’s a follow-up meeting, a phone call, or further discussions, provide a clear action you’d like the recipient to take.]

Thank you for taking the time to read my letter. I am very interested in [discussing further, learning more about, etc.] and look forward to the possibility of [working together, meeting you, etc.]. Please contact me at [your email address] or [phone number].

[Your Name] [Attachments: Mention attachments such as your resume, portfolio, or other relevant documents.]

What You Need to Include in a Letter of Introduction

Incorporating specific elements in your letter of introduction can significantly enhance its effectiveness.

Here’s a breakdown of what to include following your provided structure:

Begin with a formal greeting. This is the initial greeting and sets the tone for the letter. Use a formal tone like “Dear [Recipient’s Name]”. If the recipient’s name is unknown, “Dear Hiring Manager” or “To Whom It May Concern” are alternatives. Personalizing the salutation, however, is preferable if you know the recipient’s name.

Introduction

Introduce yourself by stating your name and your current position or role in a professional context. This section should be brief, offering a snapshot of who you are. For instance, “My name is Jane Doe, and I am a Marketing Manager at XYZ Corporation.”

Purpose of the Letter

Clearly articulate why you are writing this letter. This might be to introduce yourself in a job search context, to propose a business collaboration, or to establish a new professional relationship. Be specific about why you’re contacting this particular individual or organization.

Background Information

Provide a concise overview of your professional background relevant to the purpose of your letter. This could include your current job, professional journey, or key areas of expertise. The aim is to give the reader context about your professional standing.

Relevant Accomplishments

Highlight significant achievements that are pertinent to the recipient. These could be successful projects you’ve led, awards you’ve won, or specific contributions you’ve made in previous roles. The objective is to showcase your competence and success in areas relevant to the letter’s purpose.

Personal Qualities

Share personal attributes that make you well-suited for the intended purpose of your letter. For instance, you might emphasize qualities like leadership, innovation, or collaborative skills if you are applying for a job. This part is about showing your personality and fit.

Call to Action

This is a crucial component where you suggest the next steps. It could be a request for a follow-up meeting, a phone call, or an invitation to review your application. Make it clear what you want the recipient to do next.

Conclude your letter with a formal and professional closing. Common closings include “Sincerely”, “Best regards”, or “Kind regards”, followed by your full name. This part signifies the end of your letter respectfully.

Attachments

If you include additional documents, such as a resume or portfolio, mention them here. For example, “Enclosed, please find my resume, which provides further details about my professional experience.”

What Not to Include in a Letter of Introduction

When writing a letter of introduction, it’s important to be aware of certain elements that should be avoided.

Here are what not to include: 

Unsubstantiated Claims

Your letter should avoid making broad statements about your abilities or achievements without providing specific examples or evidence to support them. For instance, rather than simply stating that you’re an excellent communicator, provide a brief example or mention a relevant accomplishment demonstrating this skill. The goal is to be as concrete and specific as possible to build credibility.

Clichés and Overused Phrases

Avoid overused phrases and clichés that don’t add substantive information to your introduction. Phrases like “team player,” “hard worker,” or “go-getter” are commonly used and don’t distinguish you from other candidates. Instead, use unique descriptions specifically tailored to your experiences and qualifications.

Unrealistic Promises

Be cautious about making promises or commitments that you might not be able to fulfill. Overpromising to impress can backfire if you cannot deliver on those promises later. It’s important to be honest and realistic about what you can offer to the potential employer or contact.

Best Practices for Writing Letters of Introduction

When writing a letter of introduction, following these best practices can greatly enhance the effectiveness and professional impact of your letter:

Tailoring the Letter to the Audience

By researching and familiarizing yourself with the recipient’s work and organization, you can ensure that your letter speaks directly to their needs and interests. Personalization in the letter demonstrates that you have taken the time to understand who they are and what they value, which can significantly increase the effectiveness of your message.

Keeping It Concise and Focused

An effective letter conveys your message in a clear, succinct manner. Long letters can dilute the impact of your key points and lose the reader’s interest. 

Structuring your letter with a clear beginning, middle, and end helps maintain this focus. The introduction should grab attention, the body should elaborate on your purpose and relevant qualifications, and the conclusion should reiterate your intent and suggest the next steps.

Showcasing Personality and Authenticity

An impactful letter is about what you say and how you say it. Infusing your letter with genuine personality and authenticity makes your message resonate more with the recipient. It’s about striking the right balance between professional decorum and personal touch.

Sharing your motivations, interests, or perspectives in a way that aligns with the professional context can make your letter memorable and establish a more personal connection with the recipient.

Proofreading for Clarity and Professionalism

The final yet crucial step in drafting your letter is thorough proofreading. This step is imperative for ensuring your letter is free from grammatical errors and typos and communicates your message.

A well-written and professionally presented letter reflects your attention to detail and commitment to quality. Having someone else review your letter is often beneficial, as a fresh pair of eyes can catch errors and provide feedback on your message’s overall clarity and tone.

About the Author

Read more articles by Priya Jain

Writing an Exceptional Presentation Letter: Stand Out from the Competition

Have you ever experienced the pressure and anxiety that comes with writing a presentation letter? Crafting a compelling and effective presentation letter can be a challenging task. It's your first chance to make a good impression and stand out from the competition. In this article, we will explore the art of writing an exceptional presentation letter that will grab the attention of hiring managers and make them want to learn more about you.

Why is a Presentation Letter Important?

A presentation letter, also known as a cover letter, is a document that accompanies your resume when applying for a job. While your resume highlights your skills, experience, and qualifications, the presentation letter allows you to introduce yourself personally and express your interest in the position. It provides an opportunity to showcase your writing abilities and demonstrate your enthusiasm and fit for the role.

The Structure of a Presentation Letter

To ensure your presentation letter is well-structured, follow these essential sections:

Start your presentation letter with a professional header that includes your name, contact information, and the date. Make sure to address the letter to a specific person, if possible, rather than using a generic salutation.

2. Salutation

Begin your letter with a formal salutation, addressing the hiring manager or the person responsible for hiring. If you don't have a specific name, use a generic term such as "Dear Hiring Manager" or "Dear [Company Name] Team."

3. Introduction

In the first paragraph, introduce yourself and state the position you are applying for. Express your excitement about the opportunity and briefly mention how you learned about the job opening. This is your chance to grab the reader's attention and make them want to continue reading.

4. Body paragraphs

The body paragraphs should expand on your relevant skills, experiences, and achievements. You should tailor each paragraph to highlight why you are the perfect fit for the position. Use specific examples to demonstrate your capabilities and demonstrate how your qualifications align with the job requirements.

In the closing paragraph, summarize your key points and reiterate your interest in the position. Let the reader know that you are available for an interview and provide your contact information. Express gratitude for their time and consideration.

6. Signature

End your letter with a professional closing, such as "Sincerely" or "Best regards," followed by your full name typed out. Leave space for your handwritten signature if you are sending a printed letter.

Tips for Writing an Effective Presentation Letter

Now that you understand the structure of a presentation letter, let's explore some tips to help you craft a compelling and effective letter:

1. Personalize your letter

Avoid using generic templates and make an effort to tailor your letter to the specific company and position you are applying for. Research the company's values, goals, and culture, and highlight how your skills and experiences align with their needs.

2. Keep it concise and focused

Presentation letters shouldn't exceed one page, so keep your content concise and to the point. Avoid rambling or including irrelevant information. Focus on highlighting your most relevant qualifications and accomplishments.

3. Use a conversational tone

While your presentation letter should maintain a professional tone, it's essential to sound personable and approachable. Write in a conversational style, using personal pronouns and avoiding overly formal language. Engage the reader with active voice, short sentences, and rhetorical questions.

4. Showcase your achievements

Use specific examples to demonstrate your accomplishments and how you have contributed to previous roles or projects. Quantify your achievements whenever possible, using numbers and percentages to showcase your impact.

5. Proofread and edit

Ensure your letter is error-free by thoroughly proofreading it. Check for spelling and grammar mistakes, as well as formatting errors. Consider asking a friend or family member to review it as well, as a fresh pair of eyes may catch things you missed.

Writing an exceptional presentation letter is an essential step in the job application process. By following the structure and tips outlined in this article, you can create a compelling letter that grabs the attention of hiring managers and increases your chances of landing an interview. Remember to personalize your letter, keep it concise, and showcase your achievements. With a well-crafted presentation letter, you can make a strong first impression and stand out from the competition.

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How to Write A Letter of Presentation

• publishcare.com
• August 28, 2024

In the professional world, knowing how to write a letter of presentation is essential for anyone seeking a new job, business opportunity, or professional relationship. This document, also known as a cover letter, serves as your formal introduction, allowing you to present your qualifications and express your interest in a role or project. In this comprehensive guide, we’ll walk you through the process of crafting an effective letter of presentation that will help you stand out from the competition.

What is a Letter of Presentation?

A letter of presentation is a formal letter that accompanies your resume or CV when applying for a job or introducing yourself to a potential business partner. The purpose of this letter is to provide additional context about your skills, experience, and suitability for the position or opportunity you’re pursuing. It is an opportunity to showcase your personality, enthusiasm, and professionalism, making a strong first impression.

Why is a Letter of Presentation Important?

A well-written letter of presentation can significantly impact your chances of success. It allows you to:

• Highlight Relevant Skills : You can emphasize specific skills or experiences that make you a strong candidate.
• Showcase Your Personality : The letter gives you the chance to convey your personality and enthusiasm, which might not be as evident in a resume.
• Tailor Your Application : You can customize the letter to align with the job description or the company’s values, showing that you’ve done your research.

Step-by-Step Guide: How to Write a Letter of Presentation

Follow these steps to craft a compelling letter of presentation:

Start with the Header and Contact Information

Begin your letter with your contact information at the top, followed by the date, and then the recipient’s contact details. This is standard practice and ensures that the recipient knows how to reach you.

123 Main Street

Dhaka, Bangladesh

[email protected]

+880 1234567890

August 27, 2024

Mr. John Doe

Hiring Manager

ABC Company

456 Business Avenue

Address the Recipient

Address the letter to a specific person if possible. Using “Dear [Mr./Ms. Last Name],” is more personal and shows that you’ve made an effort to learn who will be reading your letter.

Dear Mr. Doe,

Craft a Compelling Introduction

Your introduction should be concise and engaging. State the purpose of your letter, such as the job you’re applying for, and briefly mention why you are an excellent fit for the role.

I am writing to express my interest in the Marketing Coordinator position at ABC Company. With a background in digital marketing and a passion for creative campaign management, I am confident in my ability to contribute effectively to your team .

Highlight Your Qualifications in the Body

In the body of your letter, expand on your qualifications, providing specific examples of your skills and experience. Make sure to align your qualifications with the requirements of the job.

With over three years of experience as a Digital Marketing Specialist at XYZ Corp, I have developed expertise in SEO, content creation, and social media strategy. I successfully managed multi-channel marketing campaigns that increased lead generation by 30% within six months. My ability to analyze market trends and adapt strategies quickly has been key to driving successful marketing initiatives.

Provide Specific Examples

Use quantifiable achievements to demonstrate your impact in previous roles. This adds credibility and shows potential employers or partners what you can bring to the table.

In my previous role, I led a team in redesigning our company’s website, which resulted in a 25% increase in traffic and a 15% rise in conversion rates. Additionally, I spearheaded a content marketing campaign that engaged our audience and attracted new customers, leading to a 40% growth in social media followers over a year.

Express Your Enthusiasm and Fit

Show that you’ve researched the company and explain why you are particularly interested in the role or partnership. This demonstrates that you’re not just looking for any job but are genuinely interested in this specific opportunity.

I am particularly drawn to ABC Company due to its innovative approach to customer engagement and its commitment to sustainability. I am excited about the prospect of contributing to a company that values creativity and forward-thinking strategies. My passion for digital marketing, combined with my experience, makes me eager to bring new ideas and a fresh perspective to your team.

Conclude with a Strong Closing

End your letter by reiterating your interest and suggesting the next steps, such as an interview or meeting. Thank the recipient for their time and consideration.

I would welcome the opportunity to discuss how my skills and experiences align with the needs of your team. Thank you for considering my application. I look forward to the possibility of contributing to ABC Company’s continued success.

Sincerely, Abu Sayad

Tips for Writing an Effective Letter of Presentation

• Tailor Each Letter : Customize your letter for each application, reflecting the specific role or company you are targeting.
• Keep It Concise : Aim for one page, keeping your content focused and relevant.
• Use Professional Language : Maintain a formal tone and avoid slang or overly casual language.
• Proofread Carefully : Ensure your letter is free from spelling and grammar errors.
• Use Keywords : Incorporate relevant keywords from the job description to improve your chances of getting noticed by applicant tracking systems (ATS).

Common Mistakes to Avoid

• Being Too Generic : A generic letter that could apply to any job won’t stand out. Tailor your content to the specific role.
• Repeating Your Resume : Avoid simply repeating the information in your resume. Use the letter to add context and personality.
• Neglecting to Research the Company : Failing to mention something specific about the company can make your letter seem impersonal.

A well-crafted letter of presentation can set you apart from other candidates by showcasing your qualifications, enthusiasm, and professionalism. By following the steps outlined in this guide, you can create a letter that not only highlights your strengths but also aligns perfectly with the needs of the role or opportunity you’re pursuing. Remember, the goal is to make a strong impression and increase your chances of success in securing the position or partnership you desire.

FAQs: How to Write a Letter of Presentation

1. what is a letter of presentation.

A letter of presentation, also known as a cover letter, is a formal document that accompanies your resume or CV when applying for a job or introducing yourself to a potential business partner. It serves to introduce yourself, highlight your qualifications, and express your interest in a specific role or opportunity.

2. How long should a letter of presentation be?

A letter of presentation should typically be one page long. It should be concise, focused, and include only the most relevant information about your skills, experience, and interest in the position or opportunity.

3. What should I include in a letter of presentation?

A letter of presentation should include:

• Header : Your contact information and the recipient’s contact information.
• Salutation : Addressed to a specific person if possible.
• Introduction : The purpose of the letter and a brief introduction of yourself.
• Body : Details of your qualifications, experience, and why you are a good fit for the role.
• Closing : A call to action, expressing your interest in further communication, and a polite sign-off.

4. How can I make my letter of presentation stand out?

To make your letter of presentation stand out:

• Tailor it to the specific job or opportunity.
• Use a professional tone while still letting your personality shine through.
• Include quantifiable achievements to demonstrate your impact.
• Research the company or recipient and mention something specific that connects you to them.

5. Should I include keywords in my letter of presentation?

Yes, including relevant keywords from the job description or industry can help your letter align with the needs of the employer and increase its chances of getting through applicant tracking systems (ATS).

6. Can I use the same letter of presentation for different job applications?

It’s not advisable to use the same letter of presentation for multiple job applications. Each letter should be customized to fit the specific job and company you are applying to, highlighting the qualifications and experiences most relevant to that role.

7. How formal should the tone of my letter of presentation be?

The tone of your letter of presentation should be professional yet personable. Avoid overly casual language, but don’t be so formal that it feels stiff or impersonal. Strive for a balance that reflects your professionalism and enthusiasm.

8. Do I need to address the letter of presentation to a specific person?

If possible, you should address the letter to a specific person, such as the hiring manager or department head. This shows that you’ve done your research and adds a personal touch. If you don’t know the recipient’s name, you can use a general salutation like “Dear Hiring Manager.”

9. What should I avoid in a letter of presentation?

Avoid the following common mistakes in a letter of presentation:

• Being too generic or vague.
• Repeating information that’s already in your resume.
• Writing a letter that’s too long or too short.
• Using informal or inappropriate language.
• Neglecting to proofread for spelling and grammar errors.

10. How should I close a letter of presentation?

You should close your letter of presentation by expressing your enthusiasm for the opportunity, suggesting the next steps (like scheduling an interview), and thanking the recipient for their time and consideration. End with a polite sign-off such as “Sincerely” or “Best regards.”

11. Is it necessary to include my contact information in the letter of presentation?

Yes, it’s important to include your contact information at the beginning of the letter. This ensures that the recipient knows how to reach you if they’re interested in following up.

12. Can I send a letter of presentation via email?

Yes, a letter of presentation can be sent via email. When doing so, the letter itself should be included as the body of the email, with your resume attached. Make sure to write a clear and concise subject line, such as “Application for [Job Title] – [Your Name].”

13. How do I tailor my letter of presentation to a specific job?

To tailor your letter of presentation:

• Research the company and role to understand what they’re looking for.
• Highlight your relevant experience and skills that match the job requirements.
• Mention specific details about the company that attract you to the job.

14. Is it appropriate to mention salary expectations in a letter of presentation?

Generally, it’s best to avoid mentioning salary expectations in a letter of presentation unless the job posting specifically asks for it. If required, you can mention a salary range that aligns with your experience and the market rate.

15. What should I do if I don’t have much experience to include in my letter of presentation?

If you lack extensive experience, focus on your education, relevant skills, and any volunteer work or internships that have prepared you for the role. Emphasize your willingness to learn and your enthusiasm for the opportunity.

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Presentation Letter

Presentation letter template.

[Your Name]

[Your Address]

[City, State, ZIP Code]

[Email Address]

[Phone Number]

[Recipient's Name]

[Recipient's Title]

[Company/Organization Name]

[Company/Organization Address]

Dear [Recipient's Name],

I hope this letter finds you well. I am writing to express my strong interest in [position or opportunity] at [Company/Organization Name], as advertised [where you found the job posting or how you learned about the opportunity].

With a [brief number] year background in [relevant industry or field], I am excited to contribute my expertise and skills to [Company/Organization Name]. Throughout my career, I have demonstrated a proven track record in [mention key achievements or experiences relevant to the position], which I believe aligns seamlessly with the goals and values of your organization.

My [mention a few key skills or qualities] have enabled me to [briefly describe how your skills have positively impacted your previous roles or projects]. I am confident that my strong [specific skills or qualities] will enable me to make meaningful contributions to [Company/Organization Name] and support its continued success in [relevant industry or field].

In addition to my professional qualifications, I am drawn to [Company/Organization Name] because of its reputation for [mention a few notable aspects of the company, such as innovative projects, work culture, or community involvement]. I am eager to be a part of a team that values [specific company values or initiatives] and is dedicated to [mention a goal or mission of the company that resonates with you].

Enclosed with this letter is my resume, which provides further details about my education, work experience, and accomplishments. I would greatly appreciate the opportunity to discuss how my background and enthusiasm align with the needs of [Company/Organization Name]. Please feel free to contact me at [your phone number] or [your email address] to schedule a time for an interview.

Thank you for considering my application. I look forward to the possibility of contributing to [Company/Organization Name]'s continued success and growth.

[Your Signature (if sending a physical letter)]

Enclosure: Resume

WTO / Letters and Emails / Introduction / Business Introduction Letter Format (30 Best Examples)

Business Introduction Letter Format (30 Best Examples)

An introduction letter is used by businesses to introduce themselves by highlighting the services they offer or goods they produce to potential customers, partners, distributors, investors, or others.

Such letters are used by both start-ups and established companies. It is a formal document that has been authored by the company’s official representative or owner. It creates a good first impression of the company to the investor or company, which increases the chances of a collaboration ensuing. To increase value for the company, it must outline how the service or product being offered is useful to the customers.

30 Professional Examples

Following are some free, downloadable templates for you:

Standard business introduction letter templates

There are two common types:

Download: Microsoft Word (.docx)

Four Ways to Introduce Your Business 

A business can introduce itself in different ways depending on who they intend to reach out to. This article will look into the four ways a business can effectively introduce its services and products to customers or other businesses.

These four ways include:

Send an introduction letter or email

A letter of introduction can be issued via mail or email. The steps followed when introducing a business through email are as follows:

Use the letterhead to introduce the company

For mail letters, after introducing the company, the author then introduces themselves by providing their name and their position in the company. In an email , state the company being introduced.

State the purpose of the business

The letter then states what the company does by stating its products and services and how they solve a problem. The company’s mission can be stated as achieving the same.

Get into details

The letter should then state its objective. Some letters can be for basic introductions, while others can be for greater reasons, such as seeking investments, partnerships, or any other. The objective should come out clearly.

Suggest the next steps

The letter should then be finalized by providing a well-defined way forward. This can be done by suggesting having a meeting or a conversation, maybe through a phone call. The author should provide their contact information and an invitation for a sit-down.

Launch on social media

Social media is also a viable alternative for businesses to introduce themselves . It has become the most popular means for businesses to engage with customers and other businesses. Twitter and Facebook are popularly used by businesses to engage with customers and other businesses.

A business looking to introduce itself to clients or possible partners can follow these steps: 

Create a social media account

Create social media accounts using the business email. Name the account using the official business name or a name that indicates the specific company to which the account belongs.

Customize the account profile

State the purpose of the company in the “description” or “about” section. Use engaging language to do so. Select a colorful and creative photo and upload it as a profile photo. A photo of the products or services, or employees or satisfied customers can be used. Indicate the company’s location and a link to its official website.

Follow or add friends using the account

Physical stores should try to add and follow people within their locality. However, online service providers can add or follow people, irrespective of their location. More followers or friends mean more traffic to the business account. To engage with customers, opt to comment on competitors’ posts.

Give the followers and fans incentives

Incentives can be discounts or special deals for new followers or loyal fans. An example of a special deal is “buy two get one free.”

Respond to comments or messages

Interacting and engaging with followers and fans on the company’s page gives the company a human touch and attracts people to come back to its profile, increasing traffic.

Update the account regularly

Upload photos, post announcements, post special deals, and wish people good holidays to remain relevant to their followers. Post at most twice a day. Excessive uploads become monotonous over time. 

Create an engaging website

Businesses can utilize websites to make themselves known to customers and other businesses.

The procedure for this is as follows:

• Identify the target audience and provide introductory information relevant to the audience. This includes the company’s background, products or services, and mission.
• Provide some context to the background information by giving a brief story that relates to establishing the company. Aspects to consider are funding, inspiration, motivation, partners, etc.
• State what makes the company unique . Use customer feedback to determine what is special about the company’s products or services.
• Keep the contents as brief but efficient as possible. Let the introduction be at most one paragraph.
• Proofread the introduction and ensure it is professionally written. Correct for any grammar, typos, spelling, punctuation mistakes, etc.

Make in-person introductions

Business introductions can also be made in person. The following steps can be followed when introducing the company to someone in person:

• Prepare a pitch that addresses how the company’s product or service solves a particular problem.
• Meet the customer, investor, or business representative. The business owner or representative should give the investor, customer, or business representative a firm handshake and make an introduction by stating their position in the business.
• Begin with a casual conversation and look out for openings within the conversation to talk business. Be positive throughout the conversation. Introduce the company and mention compelling details such as mission, impressive sales, etc.
• Enquire about the other person so that the conversation is not one-sided. Ask generic questions and avoid asking very personal questions.
• Present the 30-second elevator pitch preferably when prompted by a question like “ What does your company do? ” keep the pitch short; 30 seconds or shorter is enough. Long pitches can be overwhelming to the customer or investor.
• Highlight probable issues or challenges that would occur if the product did not exist. Then explain how the company addresses these issues or problems.
• Propose any actionable steps that should succeed in the meeting . This can include providing details of how the individual can access the company’s product or service in the future. Hand them a business card or phone number, shake their hand, and make concluding remarks by asking for a meet-up and/or a business card.

Format of a Business Introduction Letter

It should be formatted like any other business letter. The following aspects of the letter should be formatted as follows:

A half-inch to one-inch margin can be used on all sides of the letter.

Line spacing

It should be single-spaced for both lines and paragraphs. A blank line should be left after every paragraph.

A semi-block alignment can be used where some details, such as contact details, salutation, and closing statement, are aligned to either the right or left side, depending on the standard format of a letter.

Any font size range between 10-point and 12-point is acceptable. A standard font, like Times New Roman, should be used.

Printing specifications

The letter should be printed on unlined 8.5” x 11” paper. The sender’s and the recipient’s addresses should be made so that they both fit in a standard nine-inch envelope.

Other formats

Such letters can be formatted to match the company’s correspondence. Some companies indent paragraphs with the body of the letter. The font can also be varied to match other companies’ letters.

What to Include in a Business Introduction Letter    

To craft it effectively, certain information must be presented in the document. These include:

Letter heading

The letter heading indicates the sender’s information. Provide contextual details such as the company’s name, return address, phone number, and email. The letter heading should b placed at the top left-hand corner of the page.  

Skip one line and write the date when the letter was written. Use the appropriate date format for the region; dd/mm/yy or mm/dd/yy.

Recipient address

After another blank line, the recipient’s address is written down. Include the recipient’s name, designation, and the company receiving the letter. 

Remember to change the recipient’s details (name and address) and greetings if the letter is to be sent to multiple recipients. “CC” all the people receiving the same copy of the letter.

There should be a subject or “RE” line. Make sure it communicates the purpose of the letter – learn about the company.

Greeting/salutation

Use a formal and polite greeting or salutation. Use “Dear” followed by the recipient’s title, e.g., “Dr.” followed by the person’s name. In case the recipient’s name is not known, use appropriate titles such as “Dear Marketing Manager” or “Dear Managing Director.”

Introduction letters being addressed to groups such as boards of directors should use the group’s official name, for example, “Dear Board of Directors.”

Introduction

Supply a short introduction stating the purpose of the letter. In two sentences, state what the company does and why the introduction is being made.

Expound on how the company’s products and services solve a particular problem and why the introduction is being made. Be direct and professional. Exhaustively market the company to the recipient.

Close the body of the letter with a two-sentence paragraph that sums up the introduction and thanks the reader for reviewing the letter.

Call-to-action 

Suggest a meet-up or invite the client, customer, investor, or business to reach out. Provide contact information they can use for communication.

Signature 

A complimentary closing should be provided before the letter can be signed. After the signature, the sender’s name should then be included. Their position in the company must also be indicated.  

If the letter is being sent with other attached documents, it should be listed under “Enclosures.” This heading should be after the sender’s name and separated with a blank line.

Template Business Introduction Letter

[Your Name]

[Your Job Title]

[Your Company]

[Company Address]

[City, State, Zip Code]

[Email Address]

[Phone Number]

[Recipient’s Name]

[Recipient’s Job Title]

[Recipient’s Company]

Dear [Recipient’s Name],

I hope this letter finds you well. My name is [Your Name], and I am the [Your Job Title] at [Your Company]. [Your Company] specializes in [brief description of your company’s services/products]. I am reaching out to introduce our company and express our interest in exploring potential collaboration opportunities with [Recipient’s Company].

[Your Company] has been in the industry for [number of years] years, and we pride ourselves on [mention key achievements, unique selling propositions, or what sets your company apart]. Our mission is to [briefly describe your company’s mission or goals], and we have successfully [mention any significant accomplishments, partnerships, or projects].

We have taken the time to understand [Recipient’s Company] and believe that there is a great synergy between our services/products and your company’s goals, especially in the area of [mention specific area of potential collaboration]. We are particularly impressed by [mention something you admire about the recipient’s company], and we see a fantastic opportunity for both our companies to [mention potential benefits of collaboration, such as expanding market reach, enhancing product offerings, etc.].

To give you a better idea of how our collaboration could be mutually beneficial, I would like to highlight a few of our key services/products:

[Service/Product 1]: [Brief description]

[Service/Product 2]: [Brief description]

[Service/Product 3]: [Brief description]

I am keen on discussing how we can work together and would love the opportunity to schedule a meeting or a call at your earliest convenience. Please let me know your availability, and I will do my best to accommodate.

Thank you for considering this potential partnership. I am looking forward to the possibility of working together to achieve great results. Please feel free to contact me directly at [Your Phone Number] or [Your Email Address] should you have any questions or need further information.

Warm regards,

[Your Contact Information]

Sample Business Introduction Letter

Dear Mr. Carter,

I hope this letter finds you in good spirits and health. My name is Alice Johnson, and I serve as the Director of Business Development at Innovatech Solutions, a leading provider of cutting-edge renewable energy technologies. I am reaching out to introduce our company and explore potential collaboration opportunities with Efficient Energy Corp, given our shared commitment to sustainability and innovation.

Innovatech Solutions has been at the forefront of the renewable energy sector for over a decade, driving significant advancements in solar and wind technology. Our mission is to empower businesses and communities to adopt sustainable energy solutions, reducing carbon footprints and fostering a healthier planet. We have partnered with numerous organizations worldwide, delivering customized solutions that enhance energy efficiency and operational sustainability.

We have closely followed Efficient Energy Corp’s remarkable journey to becoming a pioneer in energy-efficient products and services. Your dedication to promoting sustainable practices and reducing environmental impact is truly inspiring. We believe that a partnership between Innovatech Solutions and Efficient Energy Corp could lead to groundbreaking advancements in the renewable energy sector, offering comprehensive solutions that meet the growing demand for clean energy.

To illustrate how our collaboration could be mutually beneficial, I would like to highlight a few areas where Innovatech Solutions excels:

• Solar Panel Technology: Our state-of-the-art solar panels offer unparalleled efficiency and durability, making them ideal for both residential and commercial applications.
• Wind Turbine Solutions: We provide innovative small to medium-scale wind turbines designed for low wind conditions, significantly expanding the viability of wind energy in diverse settings.
• Energy Efficiency Consulting: Our team of experts works closely with clients to identify and implement energy-saving measures, reducing costs and environmental impact.

I am eager to discuss how Innovatech Solutions and Efficient Energy Corp can collaborate to further our mutual goals of promoting sustainable energy solutions. I would greatly appreciate the opportunity to schedule a meeting or a call at your convenience to explore potential synergies and discuss how we can work together towards a greener future.

Thank you for considering this exciting opportunity. I look forward to the possibility of our companies joining forces to make a significant impact in the renewable energy landscape. Please feel free to contact me directly at 555-987-6543 or via email at [email protected] to discuss this further.

Warmest regards,

Alice Johnson

Director of Business Development

Innovatech Solutions

[email protected]

555-987-6543

Key Takeaways

This letter effectively introduces a company and explores potential collaboration opportunities with another organization. Key elements contributing to its effectiveness include:

Introduction and Purpose: The letter begins with a courteous greeting and a clear statement of purpose, setting the tone for professional communication .

Identification and Positioning: The writer identifies their role within the company, establishing credibility and authority to discuss potential collaboration opportunities.

Company Overview: A brief overview of the company’s mission , values, and expertise is provided, giving the recipient context about the organization and its focus areas.

Alignment of Objectives: The letter emphasizes shared goals and values between the two companies, demonstrating an understanding of the recipient’s interests and priorities.

Highlight of Strengths: Specific examples of the company’s strengths and areas of expertise are highlighted, providing concrete evidence of its capabilities and potential value to the recipient.

Proactive Engagement: The writer expresses eagerness to discuss collaboration opportunities and suggests a meeting or call, demonstrating initiative and openness to dialogue.

Closing and Invitation: The letter concludes with a polite expression of gratitude and an invitation for further discussion, leaving the door open for continued communication and potential partnership.

Overall, the letter effectively communicates the company’s offerings, demonstrates an understanding of the recipient’s needs, and invites further engagement, making it a persuasive and professional communication sample.

Tips for Writing an Effective Letter

There are a few things to think about when crafting it. They include:

Be objective

First, establish the intent or purpose for writing the letter and align everything with that objective. Is it a letter to introduce a new company? New product? Make a sale? Etc. This helps you write an effective introduction letter.

Research the company or market

Find out information that can be used to come up with a personalized introduction letter. Find out the interests or needs of the client, customer, investor, or business and discuss how collaborating with the company would be beneficial or how it solves their needs.

Open with a strong statement

Have a strong opening statement that gets the reader’s attention and motivates them to read the document. Use the company’s slogan or a relevant quote.

Add only relevant details

Supply only information that satisfies the letter’s purpose and targets its audience. Irrelevant information compromises the quality of the introduction letter.

Keep it concise

Be brief and communicate exactly what is needed. A letter of 300-400 words would be sufficient to introduce a company effectively.

Proofread 

Avoid submitting a letter full of spelling, grammar, punctuation errors, and typos. Instead, edit accordingly and review the letter again before sending it.

Final Thoughts

A letter of introduction is a formal and perfect way of letting customers, investors, and other businesses know what a company produces and/or offers. An introduction can be made via a letter, email, social media, website, or in person. Introductions made to customers are known as business-to-customer introductions, while those made to businesses are known as business-to-business introductions. An introduction should give enough details of how a company/business solves a problem or is useful to a particular market. Such letters must be written in a business format. Templates can be used to craft it effectively. 

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Business Introduction Letter (Templates & Samples)

Making contact with new customers can be both time-consuming and expensive. Whether it is making cold calls, going to trade shows, or advertising in traditional forums, making new customer contacts, following up with these contacts, and providing information that may entice them to explore doing business with your company takes a great deal of effort.

In today’s fast-paced world with email, social media, blogs, and websites, there are many more opportunities to efficiently introduce your company to new customers on a scale never before seen. Many salespeople and business owners send business introduction letters or email introduction messages to prospective clients to introduce their company and products to gain additional business .

But some of the old euphemisms still apply. Whether it is a cold call or sending a business introduction letter or email, making a great first impression is still very important. We will cover many of the elements business people should consider when preparing a business introduction letter to stand out from the competition and make a great first impression .

Business Introduction Letters

Business Introduction Letter

A Business Introduction Letter is a formal document used to introduce a company, its products or services, and its objectives to a potential client, partner, or business contact. It serves as a professional way to establish initial contact and pave the way for future business relationships. The template provided earlier is designed to be versatile and user-friendly, encompassing all necessary elements for an effective introduction. It includes placeholders for key details about the sender and recipient, a professional greeting, a concise introduction of the sender's company, a suggestion for potential collaboration, and a call to action. This format ensures the user can easily adapt it to various business scenarios, making it a valuable asset for initiating and nurturing professional connections.

Business Introduction Letter to New Clients

A Business Introduction Letter to New Clients is a formal document used to introduce a company's products or services to prospective clients. It serves as a first point of contact, aiming to establish a professional relationship and provide a brief overview of what the company offers and how it can meet the potential client's needs. The template provided in the previous response is designed to facilitate this process by offering a clear and adaptable framework. It includes all necessary elements, such as company details, a personalized greeting, an introduction to the company's offerings, and a call to action. This structure ensures that the user can effectively communicate their business's value proposition, tailor the content to their specific industry and the recipient's interests, and establish a professional tone, laying the foundation for a productive business relationship.

Sample Business Introduction Letter

A Sample Business Introduction Letter is a formal document used to introduce a business or professional to a potential client, partner, or other business entity. It outlines key aspects of the business, such as products or services offered, and proposes a potential collaboration or relationship. The template provided in our previous response is designed to offer users a clear and adaptable format for crafting their own introduction letters. It includes placeholders for essential information, such as company details, recipient information, and specific propositions, making it easy to personalize for a variety of business contexts. This approach ensures that users can efficiently tailor the letter to meet their unique needs, while maintaining a professional tone and structure.

Business to Business Introduction Letter

A Business to Business Introduction Letter is a formal document used by one company to introduce itself to another company, highlighting its products, services, and potential for collaboration. The provided template streamlines this process, offering a structured and customizable format that covers all necessary elements for an effective introduction. It includes placeholders for company and recipient details, an overview of the sender's services, and an invitation for further discussion, making it adaptable to various industries and scenarios. By following this format, businesses can efficiently establish initial contact with potential partners, laying the groundwork for future cooperation and mutual success.

What Is a Business Introduction Letter?

Many businesses use a business introduction letter to introduce their company and the products or services they provide to potential customers . The introduction letter may be written to potential customers, potential partners, investors, distributors, individuals, and organizations they wish to do business with.

Business introduction letters may be written to other businesses they wish to do business with, or they may be written to large potential customers they wish to add to their clientele. The letter is an invitation to explore a business relationship, set up meetings, and review products or services offered by the company.

Letters to business clientele are targeted and focus on the type of relationship they wish to explore. Some letters will focus on a partnership to create new products and services, while others will focus on potential sales to that customer. Businesses looking for investment funds may send introduction letters to investors to spark interest in their company leading to potential funding arrangements. A business introduction letter could also lead to a partnership with an organization they wish to support to demonstrate their community support .

When to Send a Business Introduction Letter?

There are many reasons to send a business introduction letter, and deciding on the intent of the letter will help determine when to send it and how it should be written. The following are several reasons a business introduction letter might be considered:

• Launching a new business
• Launching new products or services
• Building your market share
• Following up on sales contacts
• Increasing investment funds, especially in startups
• Building partnerships
• Becoming involved in local and national organizations
• And many more

The timing of your letters is very important. For example, if your product is at the development stage and your company is looking for customer input via a partnership, a letter could be sent early in the project with appropriate NDA’s worked out in the agreement. If you are looking for investment funds, your letter should be sent while your financials are in great shape to facilitate negotiations from a position of strength. If you are desperate, negotiations may be one-sided in the investor’s favor.

Chose your timing wisely to create the best possible conditions for your company.

Essential Elements of a Business introduction letter

Above all, your business introduction letter should be professional, free of spelling and grammatical mistakes, one page in length, concise, and provide your contact details. The essential elements include:

• Recipient Name, company name, and address
• Your name, company name, and address
• Date the letter is sent
• A friendly but professional salutation
• The first paragraph should introduce your business, yourself, and the reason for writing
• The 2nd paragraph should include details about products and services and your business
• The final paragraph should restate your purpose for writing and include a call to action
• Friendly closing statement, including phone and email contact information
• Your signature

Business Introduction Letter Template

Business introduction letters have many different objectives and purposes; However, the following provides an example of one type in a format that can be considered.

From: [Your name]

[title][company name]

[full address]

To: [Recipient name]

Subject: [New product introduction, etc.]

Dear [Recipients Name]

I am writing on behalf of [Your company’s name] regarding our introduction of a new product into the market in Seattle, Washington. I am writing to introduce our product to you and deliver information about the [Products or services] we provide. We currently operate in this market and others, including California, Washington, and Colorado, and are excited to be bringing new [products or services] to the Seattle area.

Since we are in the same industry, I wanted to extend greetings and suggest we set up a meeting to discuss our new product and service introduction. At [Your company’s name], we provide [names of products or services] that help our clients improve and develop their services to their clients.

We understand that your business is not currently involved in offering the types of [products and services] we are offering. I believe we at [Name of your company] can work with your company in a partnership to build a stronger market presence for both companies.

Please find enclosed a complete list of our products, services, and price points, as well as our ideas for areas we can partner on. Please feel free to get in touch with me at your convenience to discuss taking this proposal forward and any questions you have regarding this request.

Thank you, and I look forward to hearing from you.

[Your signature]

[Your printed name]

Business Introduction Letter Examples

Reading Business Introduction Letter examples can significantly aid the reader by offering real-world templates and inspiration for crafting their own letters. These examples serve as practical guides, illustrating how to effectively introduce a business, highlight its unique selling points, and establish a professional tone. By examining these examples, readers can gain insights into successful strategies and tailor their own letters for maximum impact. Here are some selected examples to get started.

Company Introduction Letter to Clients

Construction Company Introduction Letter

Garment Business Introduction Letter

Trading Company Introduction Letter

Plumbing Business Introduction Letter

Company Introduction Letter Examples

What is a Business Introduction Email?

Sending a business introduction email can be far more efficient. The email can be sent to your target contact and received instantly, providing that it gets past spam filters and is read by your target customer. Many business people receive hundreds of emails every day from internal employees as well as external clients, suppliers, and businesses like yourself who are trying to build business for their company.

The business introduction email introduces your company and products. It has a call to action that will hopefully cause the contact to respond to you by email or by phone to request more information. This is the critical first step, and it is important to make it interesting and attention-getting. The content of the email must maintain a balance between sparking interest to reach out for more information and providing too much verbose content that the target reads half of the email and then discards it without further thought.

The subject line is extremely important since this is what many busy people initially review as they make decisions regarding which emails to immediately read, to read later, or erase without reading the email content. We will have more on this element later in the post.

How to Write an Introduction Email?

While an introduction email should be concise, compelling, interesting, and include a call to action, there are key elements that should be in every email to increase your success as much as possible.

• The subject line must be compelling
• Tailored greeting
• Focus on the contact
• Explain why you are contacting them
• Deliver value
• Call to action
• Thank the contact and include contact details
• The subject line must be compelling – and pique their interest to open and read the email
• Tailored greeting – to the industry and the culture of the company. Some are more formal than others. E.g., startups may expect a casual greeting while financial institutions may expect formal greetings.
• Focus on the contact – make it personal in a professional way. Find a reference to a public speech, a paper they may have published, participating in a local fundraising activity, etc., and express your interest and appreciation for their contributions. People like to hear that they have been noticed.
• Explain why you are contacting them – indicating whether you are looking for a job at the company, make a sales call, or looking for investment in your company. Include a compliment only if it is genuine and related to the letter and the industry.
• Deliver value – you are asking your contact to invest time to meet you to discuss whatever proposal you are making. Your email should make it clear what is in it for them. How will they benefit from spending an hour or several hours with you to hear your pitch?
• Call to action – should be clear and concise, leaving no doubt regarding what the next step is. You will follow up and call them, or you would like them to call and set up a meeting or provide comments on a document you have sent over, etc.
• Thank the contact and include contact details – a short thank you, ending with your name and contact details, is sufficient. Keep the email concise and to the point.
• Follow up – you may not receive a response, or your call to the action indicated you would call them in a few days. Either way, your follow-up must be more compelling than the initial email. Spam filters may have added your email to the spam folder, never to be looked at. Following up is necessary for a polite, professional manner. You may use social media follow-ups as well if the email does not work, e.g., Text message, WhatsApp, etc.

Subject Line Examples

The email subject line is incredibly important. The content of the subject line can make the difference between your email being read or ending up in the trash. It must be specific, attractive, interesting, on target with the industry, and entice the reader to open and read the content in the email. It must also get past spam filters. Many busy professionals receive hundreds of emails a day. They make split-second decisions on whether to open the message, send it to the trash or save it for reading later. They base their decision on who the email is from and the subject line. Email subject lines should be short and specific. You want to let the reader know what you are writing about so they can see at a glance what the message is all about while they make a split-second decision whether to open the message or send it to the trash. The subject line should also be specific to the situation and the objective of your email. Perhaps you are trying to network with the individual, looking for a job, or it is a sales-related email. The following are a few examples:

• Drinks on me
• Interested in meeting for lunch
• Comments on an Interesting Paper

Sales Emails

• Hello from [Your company]
• Have you considered social media advertising
• Online course development for your book
• New products on the market
• Are you interested in a career change?
• Job opening application
• Applying for a job [title]

Sample Self Introduction Email

The following is an instruction email sample for consideration from yourself:

Subject: re Job Vacancy [Name]

Dear [name of recipient]

My name is [your name] , and I recently reviewed your job vacancy advertisement in [social media, LinkedIn, etc.] . I currently work for [name of company] in the [department] as an [name of your position] . I believe my skills and experience make me an excellent candidate for your opening at your company.

My training and experience includes: [ add list]

I have included my resume as an attachment and will follow up with you in a few days to address any questions you may have.

[name and contact details]

Introducing Someone Else (Subject Line Examples)

There may be situations where your email is introducing a colleague or a company to your contact. Again, you want to make it clear from the outset why the reader should open the message and read the details. In these situations, you may even know the contact, so there is a good chance they will open the message; however, if they receive hundreds every day, it could also get lost in the avalanche of messages arriving every day. The following are a few examples for consideration:

• Your job vacancy – introduction of [name]
• Reference for [Name]
• Connecting [Name] related to [project, job search, etc.]
• Investment opportunity
• Angel Investor looking for opportunities – [name]

Sample Email Introducing Someone Else

The following is an instruction email sample for someone other than yourself:

Subject: Introduction of [Name]

Hi [name of recipient]

I am referring to [Name] , a manager in our [Group] who is one of our most highly rated team members. He is interested in joining your organization and brings a great deal of experience and knowledge, that I believe would be valuable to your team.

[name] is a seasoned manager on the [name of department] providing services to our customers and clients across North America.

I have copied [name] on this email to facilitate your connection regarding potential opportunities in your group. I will let you both take it from here.

[your name and contact details]

Dos of Introduction Email

The following are some of the things you probably should do when preparing an introduction email:

• Provide a signature chosen from a template to ensure consistency and professionalism
• Use an email address that includes your first and last name to avoid being viewed as spam
• Address the email to a specific person who you are confident will read your email
• Personalize the sender’s name. Avoids being viewed as part of an email marketing campaign
• Keep your email content concise and to the point

Don’ts of Introduction Email

The following are some of the things you probably should not do when preparing an introduction email:

• Never send an email without a subject line to avoid being labeled as spam
• Avoid using mass email distributions
• Avoid emailing to a team of people; focus on one or two people
• Long emails seldom are read through to the end
• Emoticons are not considered professional in business emails.

Types of Introduction Email Templates

There are many introduction email templates available online, and many companies customize their templates for their use, using a general template downloaded from an online database. They also fall into several categories of subjects and purposes:

• Business relationships
• Self-introduction
• Sales – sales personnel use email introduction templates to follow up on new leads and to introduce themselves and their company’s products and services. This is usually the initial touchpoint in establishing a new customer relationship
• Business relationships – email introductions are used for many purposes to establish a new business relationship, introduce new products or services, suggest a partnership or investment opportunity.
• Self-introduction – email templates are particularly useful for people looking for a new position, new job, or establishing a new contact in a company they wish to work for. Even in large company’s, an email introduction letter may be used to introduce someone in another department or a different state.

The following are typical frequently asked questions that many readers have about email introduction templates and business introduction templates.

The first step is to focus on the subject line, adding a subject that gets the reader’s attention without triggering spam filters. Referencing an open position that you might be applying for is a great approach. Most business people receive many emails daily and are reluctant to open one from someone they do not know in case it is a spam message or a phishing email. Your subject should be current and focused on the receiver of the email.  Keep the email short and to the point. It should be a professional-looking message using business language, engage the reader, and state clearly why you are writing. Your objective is to have the reader respond to your email introduction either by email or with a phone call. Remember to check your spam filters in case the reader’s response is placed in a spam folder because they are not in your contact list.  Close your email in a friendly manner and include a call to action for a response or to indicate your plan to follow up in a few days with the message recipient.

Both the email and introduction letter should be kept to one page in length. Business managers are busy, receive many emails and letters every day, and don’t have time to read long, wordy emails or letters.  A good rule of thumb is to keep your email short enough that it can be read on someone’s screen without the need to scroll down to see the entire message. In other words, the entire message should be above the fold, which is known as keeping all content to one screen.

In today’s world, the majority of people prefer online responses to job canvases, job searches, and the delivery of proposals. Job canvases often indicate the preferred response location. Another clue in situations where both email addresses and physical addresses are provided, the preferred response is usually listed first.  Business letter introductions sent by regular mail also take longer to be delivered, reviewed, and responded to. Take this into account while preparing introduction letters and the choice of response online or regular mail. Timelines may not allow for physical mail delivery.  Finally, many hiring managers, project managers, and decision-makers are scattered across a variety of work locations. They may be working at home, in the office, or traveling for business purposes. Sending introduction letters by email ensures that the manager has an opportunity to review their email while remote from their regular work location.

Letters of introduction and email introductions are an important communication medium for salespeople, job seekers, project managers, or people looking for investment funds to contact key managers in various organizations. These are busy people. Managers screen messages, opening only those that spark their interest, are on-topic with regards to their area of responsibility and from people they know. The rest either are never read or end up in the trash folder. Writers of introduction letters must write a convincing subject line that captures the reader’s attention, causing them to open the email and scan the message. Once the message is opened, it must be concise and to the point. Quickly introduce yourself and indicate the reason for writing. Close with a friendly call to action and a follow-up plan. Remember, the person reading your letter or email is pressed for time. They will appreciate your short email that is clear and to the point, allowing them to decide how they wish to proceed in response to your email or letter. Finally, the majority of managers appreciate receiving email introduction messages vs. traditional letters due to the increased flexibility to process them whether they are working in the office, from home, or on the road.

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Letter of Introduction Examples and Writing Tips

Types of Introduction Letters

Tips for writing a letter of introduction, letter of introduction examples, related types of letters.

Sam Edwards / Getty Images

Do you need to write a letter introducing yourself to a prospective employer, networking contact, or potential new client? A well-written letter of introduction can result in a valuable relationship, and help you find a new job or acquire a new client. As a result, you should learn why and how to send a letter, email, or LinkedIn message introducing yourself that makes the best possible impression on the reader.

Not every networking success story involves a direct connection. Sometimes, it’s less about who you know, and more about who your friends know. A letter of introduction is one way to forge a new connection.

There are two types of letters of introduction.

In the first type, you introduce a connection to someone else you know. That someone might be a potential candidate for employment, or someone looking for career assistance.

In the other type of letter of introduction, you write to someone you haven’t met. You introduce yourself to ask them for a  job referral  or  request assistance with a job search.

A letter of introduction can be a useful way to network and gain job search advice, or even possibly a job opportunity.

The most important tip to remember when writing a letter of introduction is to keep it short and to the point. The person you are contacting is a busy professional, and you want to get his or her attention right away.

Use a Professional Tone

When writing your letter, make sure the tone matches your relationship. If you are close friends, you can write in a slightly less formal style. However, if you are introducing yourself, make sure your letter is extremely professional.

Mention Who You're Introducing

First, include a quick introduction that explains who you are, or a short synopsis of the person you are introducing.

Explain Why You're Writing

Then, briefly describe what you would like to accomplish by sending your letter. Does the other person wish to apply for a job opening? Are you hoping to set up an  informational interview  for yourself? Be as clear as possible.

Share Your Contact Information

Conclude with a description of how the recipient of the letter can either get in touch with you or the third party. Make it as easy as possible for the recipient to respond.

Proofread and Edit

Whether or not you are already acquainted, be sure to thoroughly edit and proofread your letter before sending it.

In many cases, the letter can be sent via email because that's the quickest and easiest way to connect.

This is a letter of introduction example for introducing two people. This type of letter is typically sent to someone you know well. Download the letter of introduction template (compatible with Google Docs and Word), or see below for more examples.

The Balance

Letter of Introduction Example: Introducing Two People

Barbara Nygaard 123 Main Street Anytown, CA 12345 555-212-1234 barbara.nygaard@email.com

April 11, 2024

Bob Smith Talent Evaluation Acme Recruiting 123 Business Rd. Business City, NY 54321

I'm writing to introduce you to Janice Dolan, who I have the pleasure of being acquainted with through the Brandon Theater Group. I am the Technical Director for the group, as you know, and I have worked with Janice on several local theater projects. She is a terrific stage manager with over ten years of experience.

Janice is interested in relocating to the San Francisco area soon and would appreciate any recommendations you could offer her for conducting a job search for a theater position and any help you can provide with the logistics of relocating to California.

I've attached her resume for your review, and you can contact her at janicedolan@email.com or 555-555-5555. Thank you in advance for any assistance you can provide.

Signature (hard copy letter)

Barbara Nygaard

Letter Introducing Yourself

This letter is an example of a letter written to introduce yourself.

Letter of Introduction Example Introducing Yourself

Subject: Introduction From Katherine Sussman

Dear Mr. Randall,

My name is Katherine Sussman, and I am currently a recruitment associate for XYZ Recruiting. I have been working as a recruiter for the past three years.

I am interested in moving from recruitment work in a large corporation to internal recruitment for a nonprofit. I used to work in development for ABC Nonprofit and would love to bring my current skills to a similar nonprofit. I know you do this kind of work for Sunshine Nonprofit, and I would appreciate hearing a bit about your experience in this field. I would love to arrange a time to meet with you for an informational interview.

I have attached my resume for your review. If you have time for a brief conversation, please let me know. You can contact me via email (ksussman@email.com) or phone (555-555-5555). I look forward to hearing from you. Thank you so much.

Katherine Sussman

More Introduction Letter Examples

Here's more information on introducing yourself, including how to introduce yourself in a job interview, and tips on reaching out to others for career advice.

• Tips for Writing a Letter Requesting Career Advice
• How to Introduce Yourself in a Job Interview
• How to Introduce Yourself at a Job Fair

People often confuse a letter of introduction with other types of job search letters:

A cover letter is a document sent with your resume and other job application materials. Your cover letter serves as an introduction to your resume. Sometimes, you’ll mention a referral from a mutual acquaintance who told you about the job or passed on the hiring manager’s name. The letter explains why you are qualified for the specific job for which you are applying.

A referral letter is a letter you write to someone you don’t know following a lead by a mutual acquaintance. In the letter, you would begin by mentioning your common contact, and then make your request—perhaps you are applying to a job they have available, or you are looking to conduct an informational interview or learn about career opportunities.

A letter of recommendation is a letter written by someone who is familiar with your academic work or your job skills and can endorse your candidacy for a position. The letter would be addressed to the admission officer, department head, or hiring manager, and would include specific skills and experiences that highlight your suitability for the position you’re applying to.

Key Takeaways

• A letter of introduction can forge a new connection. Use these letters to introduce yourself to a potential new client or employer, or to do the same for one of your contacts.
• Keep your letter concise and to the point. The reader is a busy professional. State your purpose early on.
• If time is of the essence, emailing your note can help make an introduction quickly.
• Edit and proofread before sending. Even if you know the recipient well, make sure your letter is perfect before you mail or send it.

• TemplateLab

Business Introduction Letters

34 free business introduction letters (pdf & ms word).

Expanding a business, especially in its beginning stage, would need to reach out a hand of friendship to or create a business arrangement with other businesses. The best way to accomplish this is through a business introduction letter. This type of communication can take the form of a formal letter but isn’t limited to injecting some informal or friendly tones.

Table of Contents

• 1 Business Introduction Letters
• 2 Basic considerations for writing a business introduction letter
• 3 Company Introduction Letters
• 4 Parts of a business introduction letter
• 5 Business Introduction Letter Samples
• 6 Tips for writing your business introduction letter
• 7 Business Introduction Letters Examples

Basic considerations for writing a business introduction letter

A business introduction letter is a must when trying to reach out to prospective clients, whether you’re a newbie in the community or you want to expand your audience. Prior to writing the letter, you should already familiarize yourself with the desires and needs of your audience.

Also, you should be able to demonstrate these in your company introduction letter . It should inform the readers why becoming their clients would be a beneficial move. Here are some basic considerations to keep in mind:

• Business introduction letter basics The letter should always adopt a degree of formality and, therefore, must adhere to business letter protocols. It should maintain a professional tone, avoiding the use of pushy language or technical jargon. Use off-white or white-colored high-quality paper and don’t use too many colors and graphics. Using the company’s letterhead or logo is a must but avoid any additional graphics that may distract the reader’s attention. For an additional personal touch, a handwritten signature at the end of the letter is highly recommended.
• Think about your audience When writing a business introduction letter sample to a new and prospective client you intend to have a professional relationship with, make sure that you target his interests, needs, and desires. Beforehand, come up with an audience profile which will describe the types of persons who will most likely buy your products or services.
• Grab the attention of the reader Remember that you’re not alone in writing such letters. Prospects receive many marketing messages each day. You will need to write a letter that will grab your prospect’s attention and tickle their interest. If you have to deviate from the norm and still retain the formality, do so.
• Explain what you can do or provide Don’t underestimate your readers. Most of them would read company introduction letters to see how they might benefit the company. It’s important that you write convincing letters about your merchandise or services so that those who read your letter can become your customers.
• Extend an invitation to your readers You can include an invitation to your reader at the closing of the letter so they can learn more about your business. They can do this by coming into your shop or by visiting your business website . You can invite the readers to an open house or for another type of event. You can also offer them to try your products at no charge. Some entrepreneurs can also offer discounts or some special deal if the reader presented the introduction letter when they come visiting at specified dates. Whatever you want your prospective clients to do, make it as easier for them by including the usual specifics like your address, office hours, and contact details.

Company Introduction Letters

Parts of a business introduction letter

Because of the advent of electronic communications today, the importance of a traditional business introduction letter is frequently overlooked. But such a letter still has its own personality. One that is well-written with a great sales pitch and introduction and presented on letterhead can create a connection that’s more personal with a prospective client.

It can better deliver the message than an e-mail which would join a clutter of messages in a client’s inbox. To write a well-crafted business introduction letter sample, you must first understand the significant elements in writing one. The letter must be clear and direct to the point. This could effectively and quickly get your foot on the door with new clients.

The first thing you need to do when introducing yourself to potential business partners is to organize the information to include in your letter and decide how or in what order you will present the information. Remember that the letter is about your client’s interest and not yours.

This means knowing the benefits that your prospect will get when working in tandem with you and not presenting your products or their prices. Create a ranking of the information in order of importance.

This will allow you to omit those items that will have little bearing to your goal , and this usually happens when the letter starts to get too lengthy. In general, limit the letter to only a page. Presenting excess information all at once is also not advisable. Then you can start including the important parts of the letter:

• Opening The first sentence should already make a lasting impact on the reader. It should make him want to learn more information about your product. A question, which should be on the writer’s favor, will usually get the reader’s attention. Or you can start with statistics. Lines like these directly confront a problem or a need that the reader will feel determined to look into the solution you’re offering. The opening lines should be direct to the point, limited to one or two sentences but should not provide answers. Keep in mind that the letter is about the purpose and not about yourself.
• Benefits After gaining your reader’s attention by demonstrating there is a problem, it’s time to offer concrete solutions. Make the solution as specific as possible to the reader’s predicament. Keep this part short because the less information you include, the better the chances are that the recipient will call, out of necessity, if not curiosity. Present just enough information on how to solve the issue but never go into details yet. At this point, the goal of the letter is to create a sales response where you can provide a presentation with more details.
• Call to action After the body of the letter, there should be a call to action statement. Inform the reader that you would want to speak to him further and that you would be calling his aide to schedule a meeting . Provide the client with your website address or your telephone number in case he wants to ask for more information. Leaving the decision to the client for a meeting is not a good idea. Nor is it advisable to write a phrase such as “contact me if interested.” Chances are, they might not respond at all. You should make it clear that the recipient should ask for more information.
• Postscript Remember to finish each letter with a postscript. This note is usually a standout on the page. A lot of readers are even inclined to read this before going through the rest of the letter. But write one with an intent business phrase. Don’t use throwaway lines. Instead, use a piece of information that would leave a good impression.

Business Introduction Letter Samples

Tips for writing your business introduction letter

If in doubt about the structure of a well-written business introduction letter, download this business introduction letter template as it contains the basic manner or needs on how to write such letters. Informal letters need not follow the rules, but with business letters, you need to consider many factors.

Foremost, of course, is that it should have a formal, professional tone. There’s also the need to go directly to the point. The letter should also contain the basic details of your business whether it deals with products or services. Here are some tips for writing your company introduction letter:

• You should mention the several special features of your business which may attract the attention of the reader.
• Address your letter to potential clients or companies with an aim to increase your business either directly or indirectly.
• Resort to formal business introduction letter formats if it’s the first time you will compose one. This will erase any doubts in writing a well-crafted one and hopefully, could make the task of writing the letter easier for you.
• When composing the letter, don’t be too rigid. It would be better to remain slightly informal. Avoid keeping the tone of your letter too short or concise. It’s always recommended to make the reader feel good and comfortable regarding the business that’s about to start. To ensure this, make the letter sound like a friendly one, with a mix of both the formal and informal tones.
• State your details as clear as possible. This will prevent the reader from calling you up at a later time just to clarify such details. Divulge everything regarding your product or services details and never keep any details hidden or restricted.
• To start the ball rolling, the business introduction letter should also contain a gist of whatever deal you’re thinking of. For instance, if you’re planning to put up a clothing factory with the recipient and would want to like him about this, make sure to mention this in your letter. Don’t leave the reader guessing what exactly you want to do and what exactly you want from him.

Business Introduction Letters Examples

More Templates

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Letter of Introduction Templates

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Sintetic sheet

The advantage of the presentation letter is to have a very simple structure that frames the communication so that the reader is slid and, in any case, the contents are well positioned.

What to keep

Essential elements for writing a good letter of presentation:

• Sender's details (name, surname, phone number, and email address);
• recipient data (possibly name and surname, to address it to a specific person);
• The place and date (the letter must be updated, you should not have the impression that you have sent a dated or left-to-case document, with standard texts);
• consent to the processing of your personal data (with reference to Legislative Decree 196/2003: it must be reported especially in the Curriculum Vitae, but indicating it in the letter is a sign of completeness).

Logical distribution

The presentation letter by practice is divided into three basic paragraphs:

• Who am I and why am I writing? It is advisable not to repeat name and surname again (to which other spaces are dedicated). The only weapons available to us are the words: no matter how nice or affable we are to be able to relate through the submission letter (these will be cards to be played at the interview), but we will prove to be able to go straight to the point. NO to "my name is Mario Rossi, I'm an engineer ...", and yes to "I'm a young graduate" (if you graduate with the maximum and in a short time, you can use the expression "I'm a brilliant neolaureato in" ), or if you already have experience, you can present yourself through the professional role (no references to the job, which are in the CV!): I am a chemical expert, a marketing manager, an electronic engineer, a computer engineer, a skilled worker, etc.
• motivations: clarify what leads us to look for a specific job position and talk about our stimuli: why did we choose that company rather than another?
• Objectives: The professional goals we set for short and medium to long term. What are we looking for in this company? On what basis do we think we can reach this goal?
• Quality and strengths: can be internships and internships, other work experience, thesis and research on business-related issues, experiences abroad, knowledge of multiple languages, and a particular personal interest in strategic business activities.
• Thanks and conclusions. With the concluding part we can appeal to the reader's attention ("thank you for the attention"), claiming to be available for further clarification of the candidacy and, in the meantime, to be awaiting a response, inviting him contact us again, pointing to our direct contact details and our availability.

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• High-impact business writing
• Effective email writing
• Bid, tender and sales-proposal writing
• Technical writing
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• Customer-service writing
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Business writing essentials

How to write a presentation (and deliver it, even via Zoom)

Jack elliott.

31 minute read

You’ve been asked to give a presentation. Chances are, your response will be roughly one of the following:

1. It’s a subject you’re passionate about and you’re a confident speaker. You’re pleased to have the opportunity.

2. You secretly worry that your style is flat and unengaging. You’re not looking forward to it.

3. At best, the prospect makes you nervous; at worst, terrified. You’d rather have root canal surgery.

If you belong in one of the last two categories, you probably know you’re not alone. You may have heard the statistic that public speaking is more widely feared even than death .

However you feel about the prospect of presenting, this comprehensive guide will take you step by step through the process of planning, writing and delivering a presentation you can be proud of (even via Zoom).

Use the contents links below to jump to the section you need most, make your way through methodically from start to finish, or bookmark this page for next time you need it.

What is a presentation?

Essentially, it’s a story. And its origins go back thousands of years – to when our ancestors gathered around the campfire to listen to the wise elders of the tribe. Without PowerPoint!

These days, presentations encompass the glitz and scale of the Oscars or the new iPhone launch through to business briefings to smaller audiences, in person or – increasingly – online. We’re focusing on the business side.

Whatever the occasion, there’s always an element of drama involved. A presentation is not a report you can read at your leisure, it’s an event – speakers are putting themselves on the spot to explain, persuade or inspire you. Good presentations use this dynamic to support their story.

Always remember: everyone wants you to do well

If you are nervous, always remember: no one sets out to write a poor presentation and no one wants to go to one either. There may be private agendas in the room, but for the most part audiences approach presentations positively. They want to be engaged and to learn. They want you to do well.

First things first: the date’s in the diary and you need to prepare. Let’s break it down.

1. Preparing your presentation

Imagine you’re a designer in the automotive industry and your boss has asked you to give a presentation. The subject: the future of the car and how it will fit with all the other modes of transport.

Where to start? How to approach it? First you need an angle, a key idea.

We talk about ‘giving’ a presentation – and of course it’s the audience who will be receiving it. So, instead of beginning with cars (in this case), let’s think about people. That way we can root the talk in the everyday experience we all share.

Maybe you remember a time you were stuck in traffic on a motorway. Morning rush hour. No one moving. Up ahead children were crossing a footbridge on their way to school, laughing at the cars going nowhere. And you thought, ‘Enjoy it while you can! This will be you one day.’ But maybe not. Surely we can do better for future generations!

There’s your opening – the whole issue captured in a single image, and you’ve immediately engaged your audience with a simple story.

The who, the why and the what

Always begin with the people you’ll be addressing in mind. Before you start writing, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say?

The answers will provide the strong foundations you need and start the ideas flowing. Ignore them and you risk being vague and unfocused. Clear writing is the result of clear thinking and thinking takes time, but it’s time well spent.

Got a presentation to write? Before you do anything else, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say? @EmphasisWriting Share on X

Start with the audience

Are you a senior car designer talking to your team? If the answer’s yes, you can assume high-level, shared knowledge.

But if you’re talking to the sales or marketing departments, you can’t make the same assumptions – there are issues you might have to explain and justify. And if it’s a press briefing, it’s about getting the message out to the general public – a different story again.

Knowing your audience will also dictate your tone. Your presentation to the board is likely to be quite formal, whereas a talk for your team can be more relaxed.

And what’s the audience’s mood? On another occasion you might have bad news to deliver – perhaps the national economy and the company’s finances are threatening people’s jobs. Then you must empathise – put yourself in their position and adapt your tone accordingly.

I want to …

You also need a clear objective (the why ). For our car designer, the overriding objective should be to plant a key idea in the audience’s mind. Starting with that image of the schoolchildren, it’s to convince the audience that the company has a radical and distinctive design future.

That’s the takeaway. How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

Objectives should always complete the statement ‘I want to …’. What do you want to do ?

It’s about …

The what is the substance of your presentation – the building blocks, all the facts and figures that tell the audience ‘It’s about …’.

Back to our designer. The move away from petrol and diesel will allow a complete rethink of car design. The electric power unit and battery can lie under the car’s floor, freeing up all the space taken up by the conventional engine. And then there are all the issues around emission-free, autonomous vehicles in the ‘smart’ cities of the future.

When you’re planning, it can be helpful to get all the information out of your head and onto the page, using a mind map , like the example below (for a talk on UK transport policy).

This is an effective way of unlocking everything you know (or still need to do more research on). Start with your main topic, then keep asking yourself questions (like who, what, when, where, how and why) to dig into all the aspects.

Mind map with the topic of ‘UK transport policy at the centre. Arrows point out to six bubbles with the labels ‘Who’, ‘When’, ‘Why’, ‘How’, ‘What’ and ‘Where’. More arrows point out from each of these bubbles to explore related points in each area, and still more arrows from some of those points to expand further. The information reads:

• Special interests / NGOs
• Need for clear government direction
• What industry will do
• R&D spend
• What industry is doing
• Congestion [this leads to the sub-point ‘Wasted time and money’]
• More pollution
• More congestion
• More wasted time and money
• Climate change
• Road pricing
• Legislation
• Working together
• New technology
• Exports/revenue
• Social policy
• Rest of world
• Emerging economies

Once you’ve got it all out on the page, you can identify which parts actually belong in your presentation. Don’t try to include every last detail: audiences don’t want to process piles of information. They are more interested in your ideas and conclusions.

Now let’s put all this research and planning into a structure.

2. How to structure your presentation

On 28 August 1963, Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in Washington DC and delivered one of the most powerful speeches in history: ‘I have a dream’.

He was the leader of the civil rights movement in the US and his audience that day numbered in the hundreds of thousands. His goal was to inspire them to continue the struggle.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your structure. This will be the backbone of your presentation, giving it strength and direction.

Explain in a logical sequence

When you explain, you add to people’s knowledge to build the key idea. But ask yourself, what does this audience already know?

If you’re an astrophysicist talking to an audience of your peers, you can use terms and concepts you know they’ll be familiar with. If you’re explaining black holes to Joe Public, you can’t do that. Typically, you’ll have to use simple analogies to keep the audience with you (‘Imagine you’re in a huge dark room …’).

Whether it’s black holes or new software, good explanations start with what we know and then build on that understanding, step by step, layer by layer. The audience will stay with you if they can follow your logic and you can help this with linking comments – ‘Building on that … ‘, ‘This means …’, ‘To illustrate that, I’ve always found …’.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your presentation's structure. @EmphasisWriting Share on X

We need to change

If you’re writing a persuasive presentation, you also need to follow a particular sequence.

Whether you’re writing a pitch for a prospective customer or making research-based recommendations to a client, you follow the same structure. That structure is the Four Ps . It’s a powerful way of leading your audience’s thinking.

Start with the current situation – where you are now ( position ). Explain why you can’t stay there, so the audience agrees things have to change ( problem ). Suggest up to three credible ways you can address the issue ( possibilities ). Then decide which one is the optimum solution ( proposal ).

Three is a magic number for writers – not too many, not too few. But there may be one standout possibility, in which case you go straight to it ( position, problem, proposal ).

Think about how the pandemic has profoundly changed our working lives. Towns and cities are full of offices that people used to commute to. But to maintain social distancing, we’ve been encouraged to work from home where possible and to stay away from public transport.

At some point, decision-makers within organisations will have to make a call – or share a recommendation – about what to do long term. Should we go back to the office, stay at home or combine the two?

If we had to present on this choice using the Four Ps structure, we could outline the pros and cons of each possibility and then make a push for the one we recommend above the others. Or we could join the likes of Google and Twitter and simply propose purely remote working well into the future.

I have a dream

A presentation that inspires is about the future – about what could be. Scientists inspire children to follow careers in astronomy or physics with their passion and stunning visuals. Designers re-energise companies with their radical, exciting visions. Business leaders convince their staff that they really can turn things around.

An audience watching an inspirational presentation is not going to take away lots of facts and figures. What’s important is their emotional and intellectual engagement with the speaker, their shared sense of purpose. One way to build that engagement is with your structure.

From dark to light

The most inspiring presentations are so often born of shared struggle. On 13 May 1940, Winston Churchill addressed the British parliament – and the British people listening on their radios – in the darkest days of the Second World War.

He was brutally realistic in his assessment of the current position: ‘We have before us many, many long months of struggle and of suffering.’ He then set out his policy: ‘To wage war by sea, land and air, with all our might … against a monstrous tyranny’, and the prize: ‘Victory, however long and hard the road may be.’

In difficult situations, audiences immediately see through false hope and empty rhetoric. They want honest acknowledgement, and the determination and clear strategy to lead them to the future.

We can imagine how the same structure could show up in a more business-related context:

‘I’m not going to sugar-coat the figures. We have to change to save jobs and secure our future. There will be dark days and sacrifices along the way, but what’s the hardest part of any turnaround? It’s getting started. To do that, we all need to keep asking two fundamental questions: where can we improve, how can we improve? And if we push hard enough and if we’re utterly relentless, change will come and our momentum will build.’

Are you going to appeal to your audience’s

• habits of thought (current beliefs)?

If your recommendations run counter to their current beliefs, try appealing to their emotions.

3. Writing your presentation script

You don’t have to write a script. Some people put a few PowerPoint slides together and wing it; others make do with bullets on a smartphone, laptop or cue cards. It depends on the event and the presenter.

Writing a full script takes time, but if it’s a very important presentation and you might use it again – perhaps to appeal for investment – it will be worth it.

Some people will write a full script because the company or organisation that’s commissioned a presentation will want to see a copy well ahead of the event (often for legal reasons). Others will write the script, edit it down to the required time and then edit it down again to bullets or notes.

If the presentation is to a small audience, your notes or bullets will suit a more conversational approach. There are no rules here – see what works best for you. But what you must do is know your subject inside out.

To write clearly, you must think clearly and a full script will expose the areas that aren’t clear – where an explanation needs strengthening, for example, or where you should work on a transition.

Timing is everything

A full script also helps with working out timing, and timing is crucial. TED talks, for example, have a strict 18-minute limit, whether in front of an audience or online. That’s short enough to hold attention, but long enough to communicate a key idea. (The ‘I have a dream’ speech lasted 17 minutes 40 seconds and it changed the world.)

It takes a very skilled presenter to go much over 30 minutes. If you are taking questions during or after your presentation , however, it’s fine to build in extra time.

Imagine you’re writing your presentation in full and your slot is 20 minutes. On an A4 page with a 14-point Calibri font and 1.5 line spacing, that will equate to about 10 pages.

You can also divide the page in two, with slides on the left and text on the right (or vice versa). Then you can plan your words and visuals in parallel – and that will be roughly 20 pages.

Script page with a slide on the left-hand side and text on the right. The slide has the heading ‘What is your purpose?’ and has a photo of a smiling person at a whiteboard mid-presentation. The text on the slide reads:

Do you want to:

• do a combination of all three?

The notes next to the slide read:

How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

The most powerful key on your keyboard – Delete

Use these numbers as your goal, but your first draft will probably be longer. That’s when you start deleting.

Be ruthless. Anything not adding to the story must go, including those anecdotes you’ve been telling for years ( especially those anecdotes). It’s not about what you want to tell the audience, it’s about what they need to hear.

Don’t feel you have to include every single issue either. Dealing with two or three examples in some detail is far better than saying a little bit about many more.

And interpret visual material you’re displaying rather than describing it, just as you wouldn’t repeat the text that’s on the screen. The audience can see it already.

It’s a conversation

Be yourself – don’t write a script that’s not in your style. We want the real you, not a supercharged version.

Some people are naturals when it comes to presenting – which can mean they’ve learned how to draw on their authentic strengths.

Sir David Attenborough is a great example. He has a wide-ranging knowledge of the natural world. He has an infectious passion and enthusiasm for his subject. And most importantly, he doesn’t lecture the camera: he talks naturally to his audience (and he’s now using Instagram to inspire new generations).

You can take a cue from Sir David and make your presentation style your own. Knowing your own strengths and really understanding your why will help you speak with purpose and passion.

And aim to speak naturally. Use conversational, inclusive language. That means lots of personal pronouns ( I believe, we can) and contractions ( Don’t you wonder …, you’re probably thinking …).

Sir David Attenborough introduces his new series, Our Planet at its premiere. He builds up our awareness by layering information alongside arresting statistics. These are framed simply, in relatable terms (‘96% of mass on the planet is us …’), so we easily grasp their shocking significance. He also uses ‘we’ and ‘us’ a lot to underline how this environmental emergency affects us all on ‘the planet we all call home’.

Finding the right words

Imagine you’re talking to someone as you write. And try saying the words out loud – it’s a good way to catch those complex, overlong sentences or particular words that will be difficult to say.

Presentations are not reports that can be reread – the audience has to understand what you are saying in the moment . Don’t leave them wondering what on earth you’re talking about, as they will only fall behind.

So avoid using long or complex words, or words you wouldn’t hear in everyday conversation (if your everyday conversation includes ‘quarks’ and ‘vectors’, that’s fine). And beware of jargon – it can exclude the audience and it quickly becomes clichéd and outdated.

Here are some more hints and tips on how to write effectively for speaking:

Syntax (word order): Disentangle your thoughts and arrange the words in your sentences to be simple and logical. Often, complex syntax shows up when the main point is getting lost inside excess information (or that the speaker is unsure what their main point is).

Pace, rhythm and tone: Varying the pace, rhythm and tone of sentences makes both the speaking and listening experience far more enjoyable.

Make sure the stress falls on the most important words. For example, ‘To be or not to be ‘ (where the stress rises and falls on alternate words) or ‘I have a dream ‘ (where the stress falls on the final word).

Vary the length of sentences and experiment with using very short sentences to emphasise a point.

Play with rhythm by arranging words in pairs and trios. Saying things in threes gives a sense of movement, progression and resolution: Going, going … gone . Saying words in pairs gives a more balanced tone (‘courage and commitment’, ‘energy and effort’) or a sense of tension between the words (‘war and peace’, ‘imports and exports’).

Analogies: Good analogies can work well in presentations because they paint vivid pictures for the audience. The best way to do it is to use either a simile (‘It wasn’t so much a dinner party, more like feeding time at the zoo’) or a metaphor (‘He was the fox and the company was the henhouse’).

Alliteration: This means using two or more words that start with the same sound, like ‘big and bold’, ‘sleek and shiny’ or ‘key components’. On the page alliteration may look contrived, but it can effectively highlight important phrases in a presentation.

Words to avoid: Be careful about using clichés like ‘pushing the envelope’, ‘playing hardball’ and ‘thinking outside the box’. And think carefully about using any word that ends with -ism, -ise, -based, -gate, -focused and -driven.

Be careful with humour too: don’t write jokes unless you can naturally tell them well. Keep the tone light if it fits the occasion, but a badly told joke can be excruciating.

4. How to start your presentation

People tend to remember beginnings and endings the most, so make sure your opening and conclusion are both strong.

You have about a minute to engage an audience. You want them to be intrigued, to want to know more, to come slightly forward in their seats. If you only learn one part of your presentation by heart, make it that minute.

A quick ‘thank you’ is fine if someone has introduced you. A quick ‘good morning’ to the audience is fine too. But don’t start thanking them for coming and hoping they’ll enjoy what you have to say – you’re not accepting an Oscar, and they can tell you what they thought when it’s over. Get straight down to business.

There are four basic types of introduction which will draw your audience in:

• News – ‘Positive Covid-19 tests worldwide have now reached …’
• Anecdotal – ‘About ten years ago, I was walking to work and I saw …’
• Surprise – ‘Every five minutes, an American will die because of the food they eat.’
• Historical – ‘In 1800, the world’s population was one billion. It’s now 7.8 billion.’

You can interpret these beginnings in any number of ways. If you were to say, ‘I have an admission to make …’, we will expect a personal anecdote relating to your main theme. And because you’re alone in front of us, it’s playing on your vulnerability. We’re intrigued straight away, and you’ve established a good platform for the rest of the presentation.

You can also combine these techniques. The historical beginning creates a sense of movement – that was then and this is now – as well as a surprising fact. It may prompt a thought like, ‘Wow, where’s this going?’ And you can trade on this with your own rhetorical question: ‘What does this mean for everyone in this room? It’s not what you think …’.

As well as setting up your story, you need to quickly reassure the audience they’re in safe hands. One way to do that is to give them a map – to tell them where you’re going to take them and what they’re going to see along the way.

Then you’re starting the journey together.

5. How to end your presentation

Your ending is what you want the audience to take away: your call to action, your vision of the future and how they can contribute.

If your presentation is online or to a small group in a small room, your ending is not going to be a battle cry, a call to man the barricades – that would be totally inappropriate. But equally don’t waste it with something flat and uninspiring.

Here are four effective ways to end your talk (like the intros, you can combine them or come up with your own):

• Predict the future – ‘So what can we expect in the next ten years? …’
• Quotation – ‘As our chief exec said at the meeting yesterday, …’
• Repeat a major issue – ‘We can’t carry on with the same old same old.’
• Summarise – ‘Continuous improvement isn’t our goal. It’s our culture.’

Predicting the future fits well with a historical beginning – it completes the arc of your presentation.

If you end with a quotation, make sure it’s relevant and credible – it has to be an authoritative stamp.

Repeating a major issue means pulling out and highlighting a major strand of your presentation, while summarising is about encapsulating your argument in a couple of sentences.

Your ending can also be a change of tone, perhaps signalled by the single word ‘Finally …’. It’s the audience’s cue to come slightly forward again and pay close attention.

As with your opening, it will have more impact if you’ve learned your ending – put down your notes, take a couple of steps towards the audience and address them directly, before a simple ‘Thank you.’

6. Creating your PowerPoint slides

We’ve all been there – watching a seemingly endless, poorly designed slide deck that’s simply restating what the presenter is saying. So common is this tortuous experience that there’s a name for it: Death by PowerPoint. But it doesn’t have to be like this.

Do you need slides at all?

As with your script, the first thing you should ask is ‘Do I actually need this?’ In 2019, Sir Tim Berners-Lee gave the Richard Dimbleby lecture for the BBC. He spoke for about 40 minutes with no autocue (he’d memorised his script) – and no speaker support.

This is a uniquely powerful form of presentation because the audience’s attention is totally focused on that one person. The call to action at the end of a presentation and delivering bad news are also best done without visuals.

Visual support

But if they’re well-judged and relevant, slides or other visuals can add enormously to a presentation – whether it’s photography, video or the ubiquitous PowerPoint. There are, however, two things everyone should know about PowerPoint in particular:

• It’s incredibly versatile and convenient.
• In the wrong hands, it can be unbearably tedious.

Your PowerPoint slides should not essentially be your cue cards projected onto a screen. They shouldn’t be packed margin to margin with text or full of complex diagrams.

If the presentation is live, the audience has come to watch you, not your slide deck. Online, the deck may have to work harder to sustain visual interest.

As with the script, keep your finger poised over that Delete key when you’re putting the deck together.

How many slides?

There’s no hard-and-fast rule about how many slides you should use, but think in terms of no more than one or two a minute on average. And don’t use more than a couple of short video inserts in a 20-minute presentation.

You might have a section where you show a few slides in a sequence or hold a single slide for a couple of minutes, which is fine. Varying the pacing helps to keep a presentation moving.

Optimise for psychology

As self-professed presentation aficionado David JP Phillips notes in his TEDx talk , people – and that includes your audience – have terrible working memories. If you don’t account for this fact in your slides, your talk will not have a lasting impact. In fact, most of it will be forgotten within around 30 seconds.

To counter this effect, David identifies five key strategies to use when designing your PowerPoint:

• Only have one message per slide: more than that and you’re splitting your audience’s attention.
• Don’t use full sentences on slides, and certainly don’t imagine you can talk over them if you do. People trying to read and listen at the same time will fail at both and absorb nothing. Move your running text into the documentation section instead, and keep the slide content short and sweet.
• People’s focus will be drawn to the biggest thing on the slide. If your headline is less important than the content below it, make the headline text the smaller of the two.
• You can also direct people’s attention using contrast. This can be as simple as guiding their point of focus by using white text (on a dark background) for the words you want to highlight, while the surrounding text is greyed out.
• Including too many objects per slide will sap your audience’s cognitive resources. (Your headline, every bullet, any references, even a page number each count as an object.) Include a maximum of six objects per slide and viewers will give a mental sigh of relief. This will probably mean creating more slides overall – and that’s fine.

More Powerpoint and visual aid tips

Here are a few more guidelines for creating your visual aids:

• Never dive into PowerPoint as job one in creating your presentation. Work out your talk’s structure (at least) before designing your slide deck. Making a genuinely effective PowerPoint requires that you know your subject inside out.
• List any visuals you’ll need as you prepare your script. That terrific photo you saw recently could be difficult to track down, and you might need permission and to pay to use it.
• It bears repeating: keep each slide to one key idea.
• Use the build effect of adding one bullet at a time (or use the contrast trick above) and try not to use more than three bullets per frame (or six objects overall).
• Strip each bullet to the bare minimum – no articles (‘a’, ‘an’ and ‘the’), no prepositions (‘in’, ‘at’, ‘to’ etc) and cut right back on punctuation.
• Every word that’s not there for a reason has to go. Delete, delete, delete.

‘Extra’ slides

• Use a ‘walk-in’ slide. Rather than have the audience arrive to a blank screen, this tells them who you are and your presentation’s title.
• Use occasional holding slides in between those with more content – perhaps an image but no text. They give the audience a visual rest and put the focus back on you.
• A plain white background might look fine on a computer monitor, but it will be glaring on a big screen. Invert the norm with a dark background, or use shading or ‘ghosted’ images to break up backgrounds and add visual interest.
• Some colours work better than others on-screen. Blues and greys are soft and easy on the eye. Red is a no-no, whether for backgrounds or text. And if you stick with a light background, favour a more subtle dark grey over black for the text.
• Use sans serif fonts (like Arial, Helvetica or Calibri) and think about point size – make sure it’s easily legible.
• Only use upper case where absolutely necessary.

Images and data

• Photos work well full screen, but they also really stand out well on a black background.
• Make sure your charts and graphics aren’t too complex. The dense information that’s fine on the page will not work on-screen – it’s too much to take in. Graphs behind a TV newsreader are often reduced to a single line going dramatically up or down.
• Don’t present data or graphs and expect them to speak for themselves. You need to find the story and significance in the data and present that .

And finally

• Proofread, proofread, proofread – or risk standing in front of an embarrassing spelling mistake.

Technical check

• Check what laptop they’re using at your venue. If you’ve written your deck on a PC, run it on a PC (and, of course, the same rule applies if you’ve used a Mac).
• If you’ve emailed your presentation to the venue, take a USB copy along as back-up.
• If you’re presenting online, check which platform you’ll be using and get comfortable with it. If someone else will be hosting the event, make sure you arrange a time for a rehearsal, especially if there will be a producer.

7. Delivering your presentation

You’ve put a lot of time and effort into preparing your presentation and now you’ve come to the sharp end – it’s time to stand and deliver.

Run it through

You don’t have to rehearse, but most presenters do and for good reason – it catches weak points and awkward transitions. And, crucially, it bolsters confidence.

Read your script or go through your bullets aloud – it will help to settle your nerves. If you use colleagues as a dummy audience, you can do a sense check too: ‘Does that bit work?’ ‘Have I explained it clearly?’ ‘Do you get the big picture?’ And rehearsing out loud will catch those words and sentences you thought you could say but can’t.

The more you rehearse, the more familiar and natural the presentation will become. Rehearse the technical side too – where the video is going to come in, how you’re going to vary your pace and tone to maintain interest.

Try speaking slightly more slowly than you would normally so the audience catches every word, and don’t be afraid to pause now and again. It gives a breathing space for you and the audience.

Connect with your audience

When you deliver your presentation for real, establish eye contact with the audience, just as you would in a conversation. In a small room with a small audience, talk to individuals. In a larger space, don’t talk to the first couple of rows and ignore the rest – include everyone.

And if you stumble over your words here or there, carry on and don’t dwell on it – you’ll lose your concentration. Audiences are generally forgiving and they might not even notice.

Each audience is unique: they react differently in different places. And although tomorrow might be the tenth time you’ve done the same presentation, it will be the first time this audience sees it. Your duty is to keep it fresh for them.

A final point

This is your presentation – you’re in control and the audience needs to feel they’re in safe hands.

It’s perfectly natural to feel nervous , but it’s the thought of doing it that’s the worst bit. Once you get going – and especially when you sense the audience is with you – the nerves will start to disappear. Try to enjoy it. If you enjoy it, it’s far more likely the audience will too.

And remember: everyone wants you to do well.

8. How to present online

Taking to Zoom or another online platform to present was once the exception. These days, online presenting is as essential a skill as presenting in person.

The switch to online can be nerve-wracking and cause even usually skilled presenters to falter. But there’s no need for that to happen.

Indeed, all of the advice we’ve talked about on preparing, structuring and writing for in-person presenting is equally relevant for your online delivery. You just need to be ready for the unique challenges that remote presentations pose.

An obvious one is that while you still have an audience, it will probably be muted and possibly even unseen (if webcams are switched off). This makes it far more difficult to gauge audience reaction, and if the event is pre-recorded, there might not be any at all – at least not immediately. Clapping and laughing emojis are not quite like the real thing.

Keep eye contact

But although your audience may be many miles away, there are still ways you can – and should – create a sense of connection with them. Your presentation will have much more impact if you do.

Whether the event is live or recorded, at least start with your webcam on (unless you really can only use slides). If it’s an option and feels appropriate, consider keeping your camera on throughout – remember, you are the presentation as much as any visuals.

If you will be on display, make sure you know where your webcam’s lens is and at key moments of your talk look directly into it – and out at your audience – to punctuate those points.

And don’t look at a second screen to cue up your PowerPoint – viewers will think your attention is wandering.

Engage your online audience

Being an engaging speaker is always important, but remember that the online world is already a place we associate with distraction. It’s also easier for a viewer behind their laptop to disguise their wandering attention than it would be for one in an auditorium or boardroom.

This isn’t to say your audience don’t want to give you their attention. But it is more important than ever to keep your presentation sharp and concise. Revisit your structure, your script or cue cards and your slides. Take a really critical eye to it and (as always) delete, delete, delete anything that’s not directly relevant.

If it works for your format, you can look at making your presentation interactive. You can then break the content into short segments, interspersed with comment, polls, questions and discussion. The variety will be a welcome change for your viewers.

Your visuals are part of what will keep people with you – along with the interplay you create between you and them. This means following the best-practice guidance we covered earlier is even more important.

Using Zoom for your presentation? Master the art of online delivery through this simple mix of set-up, delivery and technical tricks @EmphasisWriting Share on X

Modulate your voice

Your tone of voice is extremely important here because presenting online is like radio with pictures. When people say ‘You have a great voice for radio’ what they mean is that it’s easy to listen to, often because you’re using quite a low-pitched, warm and relaxed register.

Listen to voices on the radio and voiceovers and identify the ones you particularly enjoy. What do you like about them? Why do you enjoy some voices and not others?

A flat, unmodulated voice, for instance, is difficult to listen to for long periods (and isn’t likely to inspire anyone).

Experiment with intentionally adding energy to your voice, as internet audio can have a dulling effect. As our trainer Gary Woodward puts it: ‘Turn up the enthusiasm dial even higher than you think, to make sure it comes through.’ And always vary your pace and tone as you would in a normal conversation.

And if it suits the tone of your talk, smile now and again. Smiling is contagious, and people will hear it in your voice even if they can’t see you.

Perfect your transitions

One of the other key challenges of remote presentations is that you have another layer of technology to wrestle with: sharing your PowerPoint online.

This means that many presentations begin with the popular catchphrase ‘Can you see my screen?’

This can also cause many presenters to stumble through their transitions, making the links between their slides clunky. And while remote audiences may be forgiving, for a slick presentation it’s best to prevent these sort of fumbles.

Naturally, practice plays a part here. But you can also give yourself the advantage with your set-up.

Dave Paradi from Think Outside the Slide explains one great way of setting up Zoom so you can smoothly cue up and run your slide deck – and be certain what’s being displayed.

You’ll even be able to see the rest of your screen (but the audience won’t). As you’ll be able to see what’s coming up, your transitions can also be seamless.

The trick is to use one of Zoom’s advanced settings after you hit ‘Share screen’, to share only a portion of your screen:

Advanced screensharing options pop-up box in Zoom, with the options ‘Portion of Screen’, ‘Music or Computer Sound Only’ and ‘Content from 2nd Camera’. The ‘Portion of Screen’ option is highlighted in blue.

This will give you a frame you can move to the part of the screen you want the audience to see.

Put your PowerPoint slides into ‘presenter view’ before launching the screenshare. Then you’ll be able to see the upcoming slides and your notes throughout, and your animations (like build slides) will work as normal.

Zoom’s ‘portion of screen’ setting in action

Presenter view in PowerPoint, with the current displayed slide on the left and the upcoming slide displaying smaller on the right, with notes below it. There is a notification saying ‘You are screen sharing’ at the top and a sharing frame positioned around the current slide.

The other part of the trick? Set it up in advance shortly before you’re due to speak. Once you’re happy with the set up, you can stop sharing until it’s time to kick off your talk. When you return to ‘Share screen’ again, it will reopen the frame in the same place.

Dave shows you the process in this video:

Five practical tips for a truly professional online presentation

You’re happy with the content of your talk, you’ve ruthlessly streamlined your slides and mastered your radio voice. Now just make sure you cover these crucial practicalities for a polished presentation:

1. Create a good space Make sure you have your environment well set up:

• Keep the background on display as tidy and minimalist as possible – a plain wall or backdrop is great, if you can.
• Manage and minimise background noise (shut the window, ensure your phone’s on silent, put the cat out, make sure someone’s watching the kids in another room – whatever it takes).
• Check your lighting: have your light source in front of you, not behind you (or you’ll be in shadow).
• Set up your computer or device at eye level so that you are well-framed and facing it straight on – avoid looming above it while providing a lovely view into your nostrils.

2. Think about your appearance Dress in the same way you would if the presentation were in person, and judge your choice of attire based on the formality of the event and your audience.

3. Practise! Run through the presentation and rehearse the technical side. Practise your transitions, including the initial cueing up of your slides (perhaps using the Zoom tip above), so that you can be confident in doing it all smoothly.

4. Be primed and ready Log in early on the day of your talk. Check all your tech is working, get your headset on and ensure everything is set up well ahead of time. This will save any last-minute issues (and stress) and means you can hit the ground running.

5. Stand and deliver Even online, consider giving your presentation standing up, if you can do so comfortably (adjusting your device or webcam accordingly). This may put you more into a presenting frame of mind and will differentiate you from most remote presenters.

Are you still there?

Live audiences have a group dynamic – as soon as a few people start laughing it becomes infectious and the others join in. It’s naturally different online. But that doesn’t have to throw you.

You might not get that immediate feedback, but don’t overcompensate and feel you have to win them back.

Yes, it’s often more difficult to gauge an audience’s reaction online – especially if their audio is muted and their webcams off. Yes, this can be daunting. But they are still out there listening. You may or may not hear (or see) laughter, but they could still be smiling and very interested in what you have to say. Have faith in your own content. Whatever form your delivery will take, keep coming back to your purpose and message for giving this talk – and keep considering the people you’ll be talking to. Whether the address will be online or in person, it is keeping this focus which is the key to every powerful presentation.

Ready to learn even more? Work one-to-one on your presentation-writing skills with one of our expert trainers or join our scheduled presentation-writing courses . If your team are looking to upskill, we also offer tailored in-house training . And if fear of presenting is holding your team back, check out our in-house course The reluctant presenter .

Image credit: lightpoet / Shutterstock

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These days he's one of Emphasis' top business-writing trainers, but in previous career lives Jack has written for many public and private sector organisations. He has an in-depth knowledge of the engineering and manufacturing sectors, particularly the UK automotive industry. As the lead scriptwriter for chairmen and CEOs, he has been responsible for proposals, pitches and reports as well as high-profile speeches and global product launches.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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How to Start a Presentation: 5 Templates and 90 Example Phrases

By Status.net Editorial Team on February 27, 2024 — 11 minutes to read

Starting a presentation effectively means capturing your audience’s attention from the very beginning. It’s important because it sets the tone for the entire presentation and establishes your credibility as a speaker.

Effective Openers: 5 Templates

Your presentation’s beginning sets the stage for everything that follows. So, it’s important to capture your audience’s attention right from the start. Here are some tried-and-true techniques to do just that.

1. Storytelling Approach

When you start with a story, you tap into the natural human love for narratives. It can be a personal experience, a historical event, or a fictional tale that ties back to your main point.

Example Introduction Template 1:

“Let me tell you a story about…”

Example : “Let me tell you a story about how a small idea in a garage blossomed into the global brand we know today.”

2. Quotation Strategy

Using a relevant quote can lend authority and thematic flavor to your presentation. Choose a quote that is provocative, enlightening, or humorous to resonate with your audience.

Example Introduction Template 2:

“As [Famous Person] once said…”

Example : “As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.'”

3. Questioning Technique

Engage your audience directly by opening with a thoughtful question. This encourages them to think and become active participants.

Example Introduction Template 3:

“Have you ever wondered…”

Example : “Have you ever wondered what it would take to reduce your carbon footprint to zero?”

4. Statistical Hook

Kick off with a startling statistic that presents a fresh perspective or underscores the importance of your topic.

Example Introduction Template 4:

“Did you know that…”

Example : “Did you know that 90% of the world’s data was generated in the last two years alone?”

5. Anecdotal Method

Share a brief, relatable incident that highlights the human aspect of your topic. It paves the way for empathy and connection.

Example Introduction Template 5:

“I want to share a quick anecdote…”

Example : “I want to share a quick anecdote about a time I experienced the customer service that went above and beyond what anyone would expect.”

How to Start a Powerpoint Presentation: 45 Example Phrases

Starting a PowerPoint presentation effectively can captivate your audience and set the tone for your message. The opening phrases you choose are important in establishing rapport and commanding attention. Whether you’re presenting to colleagues, at a conference, or in an academic setting, these phrases will help you begin with confidence and poise:

• 1. “Good morning/afternoon/evening, everyone. Thank you for joining me today.”
• 2. “Welcome, and thank you for being here. Let’s dive into our topic.”
• 3. “I’m excited to have the opportunity to present to you all about…”
• 4. “Thank you all for coming. Today, we’re going to explore…”
• 5. “Let’s begin by looking at the most important question: Why are we here today?”
• 6. “I appreciate your time today, and I promise it will be well spent as we discuss…”
• 7. “Before we get started, I want to express my gratitude for your presence here today.”
• 8. “It’s a pleasure to see so many familiar faces as we gather to talk about…”
• 9. “I’m thrilled to kick off today’s presentation on a topic that I am passionate about—…”
• 10. “Welcome to our session. I’m confident you’ll find the next few minutes informative as we cover…”
• 11. “Let’s embark on a journey through our discussion on…”
• 12. “I’m delighted to have the chance to share my insights on…”
• 13. “Thank you for the opportunity to present to such an esteemed audience on…”
• 14. “Let’s set the stage for an engaging discussion about…”
• 15. “As we begin, I’d like you to consider this:…”
• 16. “Today marks an important discussion on a subject that affects us all:…”
• 17. “Good day, and welcome to what promises to be an enlightening presentation on…”
• 18. “Hello and welcome! We’re here to delve into something truly exciting today…”
• 19. “I’m honored to present to you this comprehensive look into…”
• 20. “Without further ado, let’s get started on a journey through…”
• 21. “Thank you for carving time out of your day to join me for this presentation on…”
• 22. “It’s wonderful to see such an engaged audience ready to tackle the topic of…”
• 23. “I invite you to join me as we unpack the complexities of…”
• 24. “Today’s presentation will take us through some groundbreaking ideas about…”
• 25. “Welcome aboard! Prepare to set sail into the vast sea of knowledge on…”
• 26. “I’d like to extend a warm welcome to everyone as we focus our attention on…”
• 27. “Let’s ignite our curiosity as we begin to explore…”
• 28. “Thank you for your interest and attention as we dive into the heart of…”
• 29. “As we look ahead to the next hour, we’ll uncover the secrets of…”
• 30. “I’m eager to share with you some fascinating insights on…”
• 31. “Welcome to what I believe will be a transformative discussion on…”
• 32. “This morning/afternoon, we’ll be venturing into the world of…”
• 33. “Thank you for joining me on this exploration of…”
• 34. “I’m delighted by the turnout today as we embark on this exploration of…”
• 35. “Together, let’s navigate the intricacies of…”
• 36. “I’m looking forward to engaging with you all on the subject of…”
• 37. “Let’s kick things off with a critical look at…”
• 38. “Thank you for your presence today as we shine a light on…”
• 39. “Welcome to a comprehensive overview of…”
• 40. “It’s a privilege to discuss with you the impact of…”
• 41. “I’m glad you could join us for what promises to be a thought-provoking presentation on…”
• 42. “Today, we’re going to break down the concept of…”
• 43. “As we get started, let’s consider the significance of our topic:…”
• 44. “I’m thrilled to lead you through today’s discussion, which centers around…”
• 45. “Let’s launch into our session with an eye-opening look at…”

Starting a Presentation: 45 Examples

Connecting with the audience.

When starting a presentation, making a genuine connection with your audience sets the stage for a successful exchange of ideas. Examples:

• “I promise, by the end of this presentation, you’ll be as enthusiastic about this as I am because…”
• “The moment I learned about this, I knew it would be a game-changer and I’m thrilled to present it to you…”
• “There’s something special about this topic that I find incredibly invigorating, and I hope you will too…”
• “I get a rush every time I work on this, and I hope to transmit that energy to you today…”
• “I’m thrilled to discuss this breakthrough that could revolutionize…”
• “This project has been a labor of love, and I’m eager to walk you through…”
• “When I first encountered this challenge, I was captivated by the possibilities it presented…”
• “I can’t wait to dive into the details of this innovative approach with you today…”
• “It’s genuinely exhilarating to be at the edge of what’s possible in…”
• “My fascination with [topic] drove me to explore it further, and I’m excited to share…”
• “Nothing excites me more than talking about the future of…”
• “Seeing your faces, I know we’re going to have a lively discussion about…”
• “The potential here is incredible, and I’m looking forward to discussing it with you…”
• “Let’s embark on this journey together and explore why this is such a pivotal moment for…”
• “Your engagement in this discussion is going to make this even more exciting because…”

Building Credibility

You present with credibility when you establish your expertise and experience on the subject matter. Here’s what you can say to accomplish that:

• “With a decade of experience in this field, I’ve come to understand the intricacies of…”
• “Having led multiple successful projects, I’m excited to share my insights on…”
• “Over the years, working closely with industry experts, I’ve gleaned…”
• “I hold a degree in [your field], which has equipped me with a foundation for…”
• “I’m a certified professional in [your certification], which means I bring a certain level of expertise…”
• “Having published research on this topic, my perspective is grounded in…”
• “I’ve been a keynote speaker at several conferences, discussing…”
• “Throughout my career, I’ve contributed to groundbreaking work in…”
• “My experience as a [your previous role] has given me a unique outlook on…”
• “Endorsed by [an authority in your field], I’m here to share what we’ve achieved…”
• “The program I developed was recognized by [award], highlighting its impact in…”
• “I’ve trained professionals nationwide on this subject and witnessed…”
• “Collaborating with renowned teams, we’ve tackled challenges like…”
• “I’ve been at the forefront of this industry, navigating through…”
• “As a panelist, I’ve debated this topic with some of the brightest minds in…”

Projecting Confidence

• “I stand before you today with a deep understanding of…”
• “You can rely on the information I’m about to share, backed by thorough research and analysis…”
• “Rest assured, the strategies we’ll discuss have been tested and proven effective in…”
• “I’m certain you’ll find the data I’ll present both compelling and relevant because…”
• “I’m fully confident in the recommendations I’m providing today due to…”
• “The results speak for themselves, and I’m here to outline them clearly for you…”
• “I invite you to consider the evidence I’ll present; it’s both robust and persuasive…”
• “You’re in good hands today; I’ve navigated these waters many times and have the insights to prove it…”
• “I assure you, the journey we’ll take during this presentation will be enlightening because…”
• “Your success is important to me, which is why I’ve prepared diligently for our time together…”
• “Let’s look at the facts; they’ll show you why this approach is solid and dependable…”
• “Today, I present to you a clear path forward, grounded in solid experience and knowledge…”
• “I’m confident that what we’ll uncover today will not only inform but also inspire you because…”
• “You’ll leave here equipped with practical, proven solutions that you can trust because…”
• “The solution I’m proposing has been embraced industry-wide, and for good reason…”

Organizational Preview

Starting your presentation with a clear organizational preview can effectively guide your audience through the content. This section helps you prepare to communicate the roadmap of your presentation.

Outlining the Main Points

You should begin by briefly listing the main points you’ll cover. This lets your audience know what to expect and helps them follow along. For example, if you’re presenting on healthy eating, you might say, “Today, I’ll cover the benefits of healthy eating, essential nutrients in your diet, and simple strategies for making healthier choices.”

Setting the Tone

Your introduction sets the tone for the entire presentation. A way to do this is through a relevant story or anecdote that engages the audience. Suppose you’re talking about innovation; you might start with, “When I was a child, I was fascinated by how simple Legos could build complex structures, which is much like the innovation process.”

Explaining the Structure

Explain the structure of your presentation so that your audience can anticipate how you’ll transition from one section to the next. For instance, if your presentation includes an interactive portion, you might say, “I’ll begin with a 15-minute overview, followed by a hands-on demonstration, and we’ll wrap up with a Q&A session, where you can ask any questions.”

Practice and Preparation

Before you step onto the stage, it’s important that your preparation includes not just content research, but also rigorous practice and strategy for dealing with nerves. This approach ensures you present with confidence and clarity.

Rehearsing the Opening

Practicing your introduction aloud gives you the opportunity to refine your opening remarks. You might start by greeting the audience and sharing an interesting quote or a surprising statistic related to your topic. For example, if your presentation is about the importance of renewable energy, you could begin with a recent statistic about the growth in solar energy adoption. Record yourself and listen to the playback, focusing on your tone, pace, and clarity.

Memorizing Key Points

While you don’t need to memorize your entire presentation word for word, you should know the key points by heart. This includes main arguments, data, and any conclusions you’ll be drawing. You can use techniques such as mnemonics or the method of loci, which means associating each key point with a specific location in your mind, to help remember these details. Having them at your fingertips will make you feel more prepared and confident.

Managing Presentation Jitters

Feeling nervous before a presentation is natural, but you can manage these jitters with a few techniques. Practice deep breathing exercises or mindful meditation to calm your mind before going on stage. You can also perform a mock presentation to a group of friends or colleagues to simulate the experience and receive feedback. This will not only help you get used to speaking in front of others but also in adjusting your material based on their reactions.

Engagement Strategies

Starting a presentation on the right foot often depends on how engaged your audience is. Using certain strategies, you can grab their attention early and maintain their interest throughout your talk:

1. Encouraging Audience Participation

Opening your presentation with a question to your audience is a great way to encourage participation. This invites them to think actively about the subject matter. For instance, you might ask, “By a show of hands, how many of you have experienced…?” Additionally, integrating interactive elements like quick polls or requesting volunteers for a demonstration can make the experience more dynamic and memorable.

Using direct questions throughout your presentation ensures the audience stays alert, as they might be called upon to share their views. For example, after covering a key point, you might engage your audience with, “Does anyone have an experience to share related to this?”

2. Utilizing Pacing and Pauses

Mastering the pace of your speech helps keep your presentation lively. Quickening the pace when discussing exciting developments or slowing down when explaining complex ideas can help maintain interest. For example, when introducing a new concept, slow your pace to allow the audience to absorb the information.

Pauses are equally powerful. A well-timed pause after a key point gives the audience a moment to ponder the significance of what you’ve just said. It might feel like this: “The results of this study were groundbreaking. (pause) They completely shifted our understanding of…”. Pauses also give you a moment to collect your thoughts, adding to your overall composure and control of the room.

How should one introduce their group during a presentation?

You might say something like, “Let me introduce my amazing team: Alex, our researcher, Jamie, our designer, and Sam, the developer. Together, we’ve spent the last few months creating something truly special for you.”

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How to write a cover letter to go with your curriculum vitae and apply for a job   in Usa ? :

Looking for a job in the United States might become a torture for any immigrant if he or she does not know how to do it, because it is not only about competing against each other, but it also implies fighting against the economic crisis that has hit the unemployment rates in the United States of America. The first affected by this crisis are the professional immigrants, because even the Program of Financial Rescue for companies has established as a condition for its inclusion, not to hire immigrants with the H – 1 B visa.

But in this competition having a pile of knowledge with updates and specializations, or having a great working experience, is not enough if you do not know how to present yourself before a company.

When we talk about not knowing how to do it, we mean that we do not know that before reading our curriculum, what the responsible staff of the human resources offices read is the presentation or cover letter, and that is through it that they decide whether to read or not the curriculum.

A well written presentation letter means telling the employer, in a few words, who we are and why we are interested in working with him or her; on the other hand, a cover letter poorly written will not show the employer anything interesting about us or about our expectations, despite we might be the perfect fit for all the requirements of the job position’s profile.

For an adequate redaction of the presentation or cover letter, it is necessary that we perform a series of previous actions, such as: • Get acquainted of the company which is offering the vacant spot and find out who we are supposed to address the letter to. • Identify the characteristics of the vacant spot. • Evaluate if our knowledge, skills and experience, fit the vacant position. • Do a brainstorm about the motives that are pushing us towards applying for the job.

After this previous evaluation, we must have pretty clear what is pushing as to apply to the mentioned position and which will be our contribution towards the development of the company.

You cannot do only one model of presentation letter for different positions and / or companies, because they are rapidly intercepted and eliminated by the human resources departments, because they consider that the person is not showing any sign of interest towards the company he or she is applying to work at.

A presentation or cover letter, must, at least, content the following information:

• Personal information: name and last name, postal address, phone and e – mail address. • Company information: name and charge of the person that we are addressing ourselves to, name and address of the company. • Greetings: Dear Mr. (Miss, Madame, etc.) • The body of the presentation letter must not exceed the four paragraphs limit: o Point out to what position we are applying for. o Indicate the reasons for which we are applying; among them, we must highlight why we are applying precisely to that company. o Mention which qualifications we have to apply to that position. o Indicate the most important aspects of our working and formation experience, which must be related to the working position. o Highlight what you are offering to the company, in a brief and concise way. o Refer to the fact that you are enclosing your curriculum. o Apply for a job interview, pointing out you telephone number and / or contact e – mail address. o Thank the company for reading your presentation or cover letter and considering your petition, say good bye. o Signature.

The presentation or cover letter, must be presented in an impeccable appearance, in both orthographic and type and letter, including the type of paper used. It would be better if you do not write more than a page or sheet of paper.

Summing up, the presentation or cover letter is the presentation that you make from yourself before the company who is offering the job position, and if it is well written, in both contents and aesthetics, it might open the doors of the working market pretty fast.

Cover letter free sample   1 :

Dear Human resources Director :   Please consider this presentation letter as an expression of my interest in exploring and identifying career opportunities with your organization. My résumé is enclosed for your review and consideration.   As an Industrial Engineer with more than Twenty years’ experience in high-volume, world-class manufacturing environments in the Dubai,Australia,England and USA with a diverse mix of products and technologies I bring valuable hands-on operations management experience in diverse areas that has provided me with the ability to work in Operations, Engineering, Quality and Purchasing as a few examples of the areas in which I have gained knowledge and experience. Each of the areas in which I have worked has focused on elevating the company to achieve a world wide level. Targets that we have successfully achieved have been through design strategy and imaginative leadership. This leads to new ideas and encourages the process for more educated decisions.   Throughout my career I have provided proactive leadership to improve the company performance, to make it grow and make it more profitable. This is necessary in order to succeed in this world of creative economies. More hands-on work is needed in order to achieve this goal.   I’m confident that with my experience and skills I will be able to contribute significantly to your business. I would appreciate an opportunity to meet with you to discuss your needs and my potential to contribute as a team member. In the interim, thank you for your attention, consideration and forthcoming response.  

Sincerely, 

Jonny Sinclair   Cellular (123) 4567891  Jonny [email protected]

Cover letter free sample   2:

Dear Sirs, Human Resources.: Good morning !   I have the pleasure to address you. In order to participate in the selection of professionals in their prestigious project of recruitment.   As for my training, I have the Petroleum expertise, Industrial project development, also expertise in computer tools. I think proactive and leadership.   Enclosed are my curriculum vitae. A personal interview is the appropriate framework which can deepen my professional profile issues that are of interest.     Without further ado, I take this opportunity to greet cordially .

Peter Radsmon  Petroleum engineer Cellular (123) 4567891  [email protected]  

Cover letter free sample   3:

Dear Human resources Director :

As a Petroleum Engineer,for a long time I have been waiting for a chance to apply for a job in a leading institution within Petroleum field,like yours, that contributes in the creation of value to its area.  In that sense, I have great interest in becoming a member of your working team and I took this opportunity to enclose my resume for your review and consideration for current or future opening I could be eligible.

You will notice that I have ten years experience in international Petroleum companies. If you need any additional information, please do not hesitate in contacting me at 123456789 (home), 5888574521 (Mobile) or by email [email protected]. I will be glad to meet and hear from you soon.

Best regards,

James Tylor Petroleum Engineer

Cover letter free sample   4:

Dear Human resources Director : I am sending to you my resume, to be considered for vacant positions on areas such as Marketing, Sales, Customer Service, Human resources and/or Administration.

I have over 10 years of work experience and my relevant qualifications include leadership on my activities, work focusing on objectives.

As I have lived in different countries,each of them with their particular mix of cultures,  I consider myself capable of interacting and developing on multicultural environment.

I hope that you find my resume suitable for a vacant position.  Best regards,   Mary Smith Cellular (123) 4567891  Mary [email protected]

Cover letter free sample   5:

I am replying to your advertisement offering a position as a computer/network engineer. As a recent graduate from Australia University with significance experience on both networks and computers I believe that my backgroung education is appropiate for the position. I also have made several courses as CISCO and LINUX to support my undergraduate education. This position seems ideal for my education, skills and, most important, career interests and I am very enthused on hearing back from you. 

My main interest lies in networking and programming as a whole, I have knowledge on databases, programming, network management and hardware. My mathematical knowledge is impressive and I am also very familiar with AUTOCAD, Microsoft Office and NetBeans. 

My matching qualifications are as follows:  • Bachelor of Computer Science • CISCO CCNA 1 and 2 certificates • Advanced TCP/IP Network Theory and Design • Experience in Network Design and Management, Databases Management and JAVA Programming. • Strong Technical knowledge in network architecture and databases structures • Strong technical skills with in depth knowledge of data networking and networking protocols • Strong Technical knowledge in JAVA and BASIC programming • Advanced mathematical skills 

I am confident that through these skills I can make a great contribution to your company. I would be very interested in discussing this opportunity with you further. Thank you for your valuable time and consideration. 

Tim Robinson Systems engineer Cellular (123) 4567891  Tim [email protected]

Cover letter free sample   6: Dear Sirs, Human Resources.: Good morning! I am very interested on working on your great company and continue  my professional development. I have attached my resume and picture. Please let me know if you need copies of letters of recommendation, university certificate and GPA proof, or any other paperwork.   

 Besides the information included in the curriculum, I am currently about to finish a certification in Business Analyst (a certificate registered by the International Institute of Business Analysis), aligned with the Business Analysis Body of Knowledge (BABOK)   For any further information, you can reach me at the number in the resume or the one included on this e-mail. Thank you,

Tony Mc. Clain MBA Cellular (123) 4567891  Tony Mc. [email protected]

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Top 10 Sample Letter Of Introduction PowerPoint Presentation Templates in 2024

Introducing our Sample Letter of Introduction PowerPoint template, a versatile and fully editable resource designed to streamline your communication needs. This template is perfect for professionals seeking to make a strong first impression, whether you are introducing yourself to potential employers, networking with industry peers, or reaching out to clients. The customizable slides allow you to tailor the content to reflect your unique voice and objectives, ensuring that your message resonates with your audience.Use cases for this template are abundant. Job seekers can utilize it to craft compelling cover letters that highlight their skills and experiences, making them stand out in competitive job markets. Entrepreneurs can adapt the template to introduce their business to potential investors or partners, clearly articulating their vision and value proposition. Additionally, educators and students can use it for academic introductions, fostering connections within their academic communities. With its professional design and user-friendly format, our Sample Letter of Introduction template not only saves you time but also enhances your professionalism, making it an essential tool for anyone looking to establish meaningful connections. Transform your introductions into impactful communications and open doors to new opportunities with ease!

Manager Letter Sample In Powerpoint And Google Slides Cpb

Presenting our Manager Letter Sample In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases six stages. It is useful to share insightful information on Manager Letter Sample. This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Our Manager Letter Sample In Powerpoint And Google Slides Cpb are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro.

• Manager Letter Sample

Sample Proposal Letter Sell Products In Powerpoint And Google Slides Cpb

Presenting our Sample Proposal Letter Sell Products In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases three stages. It is useful to share insightful information on Sample Proposal Letter Sell Products. This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Our Sample Proposal Letter Sell Products In Powerpoint And Google Slides Cpb are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro.

• Sample Proposal Letter Sell Products

Professional Letter Of Intent Key Components

This slide illustrate key components of professional letter of intent to increase effectiveness. It includes components such as date, address, subject, salutation, introduction, call to action and closing.Presenting our set of slides with Professional Letter Of Intent Key Components. This exhibits information on seven stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Introduction About, Yourself Requirement, Provide Summary.

This slide illustrate key components of professional letter of intent to increase effectiveness. It includes components such as date, address, subject, salutation, introduction, call to action and closing.

• Introduction About
• Yourself Requirement
• Provide Summary

Sponsorship proposal letter event leadership ppt slides samples

Increase audience engagement and knowledge by dispensing information using Sponsorship Proposal Letter Event Leadership Ppt Slides Samples. This template helps you present information on three stages. You can also present information on Sponsorship, Event Leadership using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Our Sponsorship Proposal Letter Event Leadership Ppt Slides Samples are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro.

• Sponsorship
• Event Leadership

Developing Formal Job Offer Letter Enhancing New Recruit Enrollment

This slide provides information regarding development of formal job offer letter with essential elements involved in preparation and sample job offer letter. Increase audience engagement and knowledge by dispensing information using Developing Formal Job Offer Letter Enhancing New Recruit Enrollment. This template helps you present information on four stages. You can also present information on Developing Formal Job Offer Letter using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding development of formal job offer letter with essential elements involved in preparation and sample job offer letter.

• Developing Formal Job Offer Letter

Cover letter for an agile proposal proposal agile development testing it ppt icon ideas

Following slide illustrates the cover letter for agile development and testing proposal covering details about the customers project requirements. Introducing Cover Letter For An Agile Proposal Proposal Agile Development Testing It Ppt Icon Ideas to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Environments, Commercial, Methods, Development, Opportunity, using this template. Grab it now to reap its full benefits.

Following slide illustrates the cover letter for agile development and testing proposal covering details about the customers project requirements.

• Environments
• development
• opportunity

Defining The Process Stages Of Interview After Selection Introduction To Medical And Health

The following slide showcases the multiple phases of post recruitment and selection process. It covers information about checking the references given by the candidate, offer letter and welcome kit. It also provides information about the key statistics for each element. Present the topic in a bit more detail with this Defining The Process Stages Of Interview After Selection Introduction To Medical And Health. Use it as a tool for discussion and navigation on Offer Letter, Welcome Kit, Checking The References. This template is free to edit as deemed fit for your organization. Therefore download it now.

The following slide showcases the multiple phases of post recruitment and selection process. It covers information about checking the references given by the candidate, offer letter and welcome kit. It also provides information about the key statistics for each element.

• Offer Letter
• Welcome Kit
• Checking The References

Employee Hiring For Selecting Various Documents Requirement For Hiring Employees

Following slide exhibits overview of making job offer letter foe effective recruitment. It includes components such as name, job role, responsibilities, salaries, remunerations, benefits etc. Increase audience engagement and knowledge by dispensing information using Employee Hiring For Selecting Various Documents Requirement For Hiring Employees. This template helps you present information on two stages. You can also present information on Manpower Requisition, Educational Certificates, Evaluation Forms using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Following slide exhibits overview of making job offer letter foe effective recruitment. It includes components such as name, job role, responsibilities, salaries, remunerations, benefits etc.

• Manpower Requisition
• Educational Certificates
• Evaluation Forms

Employee Hiring For Selecting Various Factors Influencing Candidate To Join Company

Following slide exhibit top factors that influence applicants to join company and accept offer letter. It includes elements such as salary, compensation, mission, culture, goodwill etc. Introducing Employee Hiring For Selecting Various Factors Influencing Candidate To Join Company to increase your presentation threshold. Encompassed with seven stages, this template is a great option to educate and entice your audience. Dispence information on Salary And Compensation, Company Goodwill , using this template. Grab it now to reap its full benefits.

Following slide exhibit top factors that influence applicants to join company and accept offer letter. It includes elements such as salary, compensation, mission, culture, goodwill etc.

• Salary And Compensation
• Company Goodwill

Understanding Screening And Pre Selection Methods Boosting Employee Productivity Through HR

This slide provides glimpse about candidates screening methods that can help a business organization to streamline its recruitment policies as per new industry trends. It includes skills testing, resume review, phone screening, etc. Introducing Understanding Screening And Pre Selection Methods Boosting Employee Productivity Through HR to increase your presentation threshold. Encompassed with Six stages, this template is a great option to educate and entice your audience. Dispence information on Skills Testing, Resume Review, Phone Screening, Social Media Screening, Cover Letter, using this template. Grab it now to reap its full benefits.

This slide provides glimpse about candidates screening methods that can help a business organization to streamline its recruitment policies as per new industry trends. It includes skills testing, resume review, phone screening, etc.

• Skills Testing
• Resume Review
• Phone Screening
• Social Media Screening
• Cover Letter

The 46 Best Cover Letter Examples: What They Got Right

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

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Click this link to access this resource at any time.

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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