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Poultry Farming in Kenya: Breeds, How to Start, and PDF

Table of contents, types of chicken in kenya, reasons for keeping small-scale poultry farming easy in kenya , unique features of large-scale poultry farming in kenya , scale of poultry farming in kenya , organic poultry farming, inorganic poultry farming, poultry farming practiced in areas in kenya, different types of chicken breeds in kenya , improved breeds of chicken in kenya , types of broilers in kenya , types of layers of chicken in kenya , duck types in kenya , turkey farming in kenya , how to succeed in poultry farming in a few steps , housing management, factors affected in cost of poultry house , feed requirement, poultry farming methods in kenya, problems of poultry farming , cost of starting a poultry farm in kenya, download poultry farming in kenya pdf.

Chicken is a vital poultry type kept in Kenya. Other types of poultry are ducks, turkeys, geese, guinea fowl, and quail. Chicken is kept for egg and meat production. Chicken kept for egg production is called layers, while chicken kept for meat production is known as a broiler. In Kenya, poultry farming is key to economic growth and food security. The poultry farming business is a widespread profession in Kenya. However, it is mainly used on a small scale and mainly for domestic use. Let’s check out more information about Poultry farming in Kenya.

Layer, broiler, and dual-purpose are three types of chicken in Kenya. Also, it is essential to understand that the challenges facing farmers are different from one kind of chicken. An estimated poultry population in Kenya has 32 million birds, with the most significant proportion of indigenous chickens being 75%, layers and broilers being 24% and other types of poultry being 2%.

Thus, the industry is an essential source of food, income, employment and has many social and cultural uses besides having links with other sectors of the economy. Kenyan farmers are involved in either small-scale or large-scale poultry farming. Whether a farmer goes on a small scale or a large scale depends on the level of investment he can make and the knowledge of poultry farming. More than 67% of Kenya’s population lives in rural areas, not to mention that agriculture is the primary source of livelihood there.

Therefore, it makes the land rare, especially with the growing population of Kenya. Poultry farming plays a significant role in Kenya’s economy and food demand. The most considerable advantage of commercial poultry farming in Kenya is that it reduces the incidence of diseases in poultry. As a result, we do not have to import poultry products abroad. In addition to reaping the benefits of commercial poultry farming in Kenya, we must ensure that the required demand for food is available. You need to consider the following points for poultry farming;

Land acquisition
Baby chickens
Unit construction
Vaccination
Feeding
Purchase of poultry equipment

In case you miss this: Equipment Needed for Poultry Farming: Tools, and PDF

It easily adapts to the daily lives of many small farmers, without much investment or involvement.
It’s affordable to start a business and maintain.
Small-scale poultry management does not require complex accounting, stock-keeping, and procurement.
Make it suitable for facilitating commercial tendering of commercial eggs and meat products.
The investment for large-scale poultry farming should be huge.
An organized management system is needed to monitor production, procurement, accounting, sales, and marketing.
Small scale poultry farm – It is one where about 1 to 1000 birds are raised
Medium-scale poultry farm – About 1001 to 10,000 birds are reared
Large-scale poultry farming – More than 10,000 birds are raised

Most poultry farmers in Kenya farm on a small scale.

Key types of Poultry farming in Kenya

This poultry farming is rearing poultry birds without necessarily keeping the birds in a cage for the good part of the day. Features of organic poultry farming in Kenya include;

Shelter for birds at night.
Birds move freely during the day in search of food and water.
Benefits nature by simplifying the food chain process as poultry feeds insects and other pests.
Affordable to start and maintain.

In case you miss this: Common Mistakes Everyone Makes in Poultry Farming

It is a form of farming that cages the birds. Features of inorganic poultry farming in Kenya include;

Birds are adapted to the conditions and environment for rapid growth.
It is mainly suitable for commercial poultry ventures in Kenya.
The structure used for this project should take care of the technical regulations.
A well-organized management system is needed.

Organic and inorganic poultry farming can be used for commercial purposes. Targets that encourage farmers to choose poultry farming include consumer preferences for poultry. As organic or inorganic poultry farming plays a role in fulfilling the economic purpose of the farmer.

This is carried out near urban centers where a large ready market of poultry products is available. In rural areas, many families raise chickens using a culturally free-range system where chickens are allowed to walk freely in search of food. Other types of poultry that are mainly kept and sold in tourist hotels include turkeys, geese, ducks, guinea fowl, and quail.

Frizzled Feathers, Naked-Neck, Dwarf, and the Normal-type are commonly found in warm regions. Naked-Neck genes are found in almost every village and are thought to be a natural adaptation to heat stress. Frizzled feathers may look sick at first glance, but they are also common in most village-based systems. Frizzled feathers usually cost more than feathered poultry in some parts of the country.

These are the best breeds of kienyeji chicken available in Kenya and abroad. Commercial farmers prefer them because of their increased productivity compared to local and older dual-purpose chickens. It is cheaper to carry than hybrid layers and broilers as they can fight many diseases. Consumers prefer their nutritious and organic meats and brown eggs. Breeds in this category are;

KARI Improved Kienyeji
Rainbow Rooster

The hybrid broilers are raised for meat only. They grow very large and mature for slaughter in 35-49 days. Adult broilers weigh about 1.75 kg. They can be either males or females. The best types of broilers in Kenya are;

Kenchic broilers

The best chicken breeds for eggs in Kenya are the best lay eggs between the 18-80 weeks of your life. You will earn more money by selling 2 kg ex-layered hens for slaughter. They have a good conversion ratio of 6 eggs per kg of used layer mesh. The best types of layers in Kenya are;

Kenchic Layers
shaver star cross
Ross breeds

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Ducks are also bred for egg production or both, and there are more than 105 species of ducks worldwide. In Kenya alone, you will find 105 species of ducks. The critical point to keep in mind is that male ducks are called drakes while female ducks are called hens.

Ruddy Shelduck
Spur-winged Goose
Knob-Billed Duck
White-backed duck
Egyptian Duck
White-faced duck
Fulvous Whistling-Duck

It is usually done on a small scale, and very few farmers raise turkeys for profit. However, unlike chicken, turkeys bring in more cash. Varieties of turkey grown in Kenya are;

Beltsville Small white
Black Turkey
Bourbon Red
Broad-breasted whites

Farmers need to focus on specific areas. The key to success in poultry farming can be found in the following easy steps for beginners to follow poultry farming.

Initially, make a business plan on how to run a business to avoid financial ruin.
Identify the best place and know the poultry product’s demand in the market.
Consider an honest breeder to avoid buying the wrong breed.
Buy standard poultry feed from a reputable supplier.
Maintain proper hygiene. Get vaccinated on time to maintain the health of poultry.
Remove toxic chemicals from or around the poultry home.
Apply effective marketing strategies
Adequate housing free from flood, pests, predators, and extreme cold or heat.
Avoid crowds of birds.

Climate conditions in Kenya vary from place to place. For example, in Rift Valley, temperature levels are between 16°C (around Lake Nakuro Basin) and 29°C in the north. In Nyanza, the temperature is hot, from 15 to 26°C. In northeastern Kenya, temperatures range between 20°C and 40°C. So, poultry farmers in northeastern Kenya will need better ventilation systems in their poultry houses compared to farmers in Nyanza.

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The principle of thumb when designing a poultry house is to dissipate heat and promote cooling by increasing the velocity of airflow, especially in hot regions of Kenya, such as the Northeast Province. Due to the hot temperatures in Kenya, the roof of a poultry house should be part of your ventilation system. A good roof is made of common building materials available in Kenya, especially iron sheets. When broilers are still chickens, they should be kept in a brooder, usually a warm shelter for chickens. Broilers require a temperature of 15 to 23°C to thrive.

The cost of poultry houses in Kenya will depend on many factors. For example, if you don’t have enough ground level to raise many chickens, you will need a storied shelter. So, the price will be higher. But, at the same time, it depends on the type of chicken you are raising.

Broilers usually lay their feathers in 5 weeks; it is essential to feed the baby chickens feeds that contain enough protein to facilitate the process of feathers. Make sure the feeders (containers containing chicken feed) are always full when the baby chickens begin to learn to feed.

Once the baby chickens have learned to feed correctly, reduce the feed amount on the feeder to reduce waste. But the same feed containers never be dry. Therefore, for the first weeks of broiler rearing, the protein content in the starter feed should be at least 23%. Broiler feeds five weeks and above, known as farmer’s diet, should contain at least 19% protein.

Free-range system – This is the traditional way of raising chickens. In this system, the farmer allows the chickens to roam freely on the farm for food and water. Poultry is kept for farmers’ meat and eggs.
Deep waste system – This is a modern way of raising chickens and they are kept indoors all the time. The system structures are large and allow for free movement of the chickens. Food and water are also provided in this structure.
Battery system – This is a modern way of raising chickens. Each chicken is kept in its cage, food and water are kept in front of each cage.
Use of folds – The chicken is kept in a structure called a fold. Feeding and water troughs are located outside each layer. Birds feed on wire mesh.

Outbreaks of diseases like chicken flu kill a large number of poultry birds. Then, this causes a lot of loss to the farmers. Moreover, the means of transportation are not well developed in poultry farming areas. Then, this makes it difficult for farmers to get reasonable prices for their produce. Moreover, poultry feed and medicines are expensive, and many farmers cannot afford them.

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You need to know how much it will cost you to start a poultry business before starting it. The initial cost can vary from place to place and even to different types of birds. The first important thing to consider is how big the poultry farm will be. Do you want to start a small or medium-scale poultry farm? The scale of your poultry farm will give you an idea of how much it will cost you to create it. Below are the things to keep in mind when starting a poultry business;

Land Acquisition
Feed Cost
Cost of Poultry Equipment
Construction Cost
Labor Cost

Keeping in mind all the above considerations, you need approximately Ksh 3000 to Ksh 25000 will be required to start small to medium poultry farms. For large poultry farms, you need more than 25,000 Ksh to get started.

Click on the Download button below to download the Poultry farming in Kenya PDF. You need to have a PDF reader installed on your smartphone to view the downloaded PDF file. If you cannot view the file, download any PDF reader app from Google Play Store or App Store.

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Layer Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Livestock Farming » Poultry » Poultry Business Plan

Are you about starting a layer farming business? If YES, here’s a complete sample layer farming business plan template & feasibility report you can use for FREE to raise money .

Okay, so we have considered all the requirements for starting a layer farming business. We also took it further by analyzing and drafting a sample layer farming marketing plan template backed up by actionable guerrilla marketing ideas for layer farms. So let’s proceed to the business planning section.

There are loads of business opportunities in the poultry industry and layer farming is one of them. Layers are chickens that are specifically raised for the purpose of laying eggs – commercial egg production.

Layer poultry farming means raising egg laying poultry birds for the purpose of commercial egg production. Layer chickens are a special species of hen which need to be raised from when they are one day old. They start laying eggs commercially from 18-19 weeks of age.

Layer poultry farming is a profitable business that has evolved from small scale into a global industry in most countries where it is carried out.

Countries like Nigeria , United Kingdom, Brazil, Greece, Philippines, China, Japan, Thailand, Caribbean countries and even South American Countries have been farming layer chicken on a large scale for a long time. united states isn’t far from the trade as there are lots of people who are making huge fortune from farming layer chicken alone.

It is important to state that starting a layer poultry farming business comes with its own fair share of challenges, but that does not rule out the fact that it is indeed a profitable business venture. An aspiring entrepreneur can either choose to start a layer poultry farm on a small scale or on a large scale depending on their financial status.

Below is a sample layer poultry farming business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Layer Farming Business Plan Template

1. industry overview.

The agricultural industry of which poultry farming and egg production is a subset of is no doubt among the leading industry in most countries of the world; it is the industry that produces chicken and eggs for the populace.

Because of the significant role the agriculture sector plays, the government of most countries ensures that they go all the way to subsidize seedlings, fertilizers, farm implements and machinery for farmers and also encourage entrepreneurs to go into commercial farming (poultry farming inclusive).

Hens, various birds, quails, guinea fowls, ducks et al are all birds that can be comfortably reared in a poultry. Chicken and birds are widely consumed in all parts of the world hence there is a large market for poultry farmers. If you are looking towards starting a livestock breeding business, then one of your options is to settle for poultry farming. Poultry farming is a highly thriving and profitable business venture.

Asides from the fact that people consume birds and chicken, supply of eggs is also a major source of revenue generation for poultry farmers. Players in the poultry farming and egg production industry basically raise chicken for meat and egg production. The eggs produced may be sold for use as table eggs or hatching eggs.

The Poultry Farm and Egg Production Company Industry that layer poultry farming business is a part of is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 30,000 licensed and registered poultry farm and egg production companies directly responsible for employing about 280,800 employees and indirectly responsible for employing roughly 1,339,900 people.

The industry rakes in a whooping sum of $10 billion annually with an annual growth rate projected at 6.1 percent. It is important to state that establishments with a lion share of the available market in this industry are Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms.

Statistics also has it that an estimate of about 35 companies are involved in the business of raising, processing and marketing chickens on a commercial level; they export chicken and eggs to other countries of the world. It is on record that Americans consume more chicken than anyone else in the world.

So also, in 2015, almost 9 billion layer chickens, weighing 53 billion pounds, live – weight, were produced. More than 40 billion pounds of chicken product was marketed and measured on a ready-to-cook basis. If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start a layer poultry farm and egg production business.

One thing is certain about starting layer poultry farming and egg production business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your eggs and chickens because there are always food processing companies and consumers out there who are ready to buy from you.

2. Executive Summary

Grace Milton® Poultry Farms, LLC is a world – class poultry farm company with strong bias for rearing layer chickens. Our poultry farm will be based in the outskirt of Houston, Texas – United States. We have done a detailed market research and feasibility studies and we were able to secure hundred hectares of land to start our layer poultry farm and egg production business.

Our layer poultry farm is going to be a standard commercial poultry farm, so will be involved in raising layers for egg production on a commercial level; we will export live layers – chickens and eggs, to other countries of the world. We are in the commercial layer poultry farming and egg production line of business because we want to leverage on the vast opportunities available in the agriculture industry to contribute our quota in growing the U.S. economy.

Grace Milton® Poultry Farms, LLC is well positioned to become one of the leading commercial layer poultry farms in the United States of America, which is why we have been able to source for the best hands and machines to run the company.

We have put processes and strategies in place that will help us employ best practices when it comes to commercial poultry farms and egg production as required by the regulating bodies in the United States of America. At Grace Milton® Poultry Farms, LLC, our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living.

Grace Milton® Poultry Farms, LLC is a private registered commercial layer poultry farm and egg production company that is owned by Mrs. Grace Milton and her immediate family members. The layer poultry farm will be fully and singlehandedly financed by the owner – Mrs. Grace and her immediate family members at least for a period of time.

Before starting Grace Milton® Poultry Farms, LLC, Mrs. Grace Milton has gathered robust experience working for some of the top brands in the poultry farms industry in the United States of America. She is of course well experienced and highly qualified to run this type of business.

3. Our Products and Services

Grace Milton® Poultry Farms, LLC is a standard commercial layer poultry farm and egg production company that is committed to raising chicken (layers) for both the United States’ market and the global market. We are in the commercial layer poultry farms and egg production line of business to make profits and we are going to do all we can to achieve our business goals, aim and objectives.

These are the areas we will concentrate on in our commercial layer poultry farms. If need arises we will definitely add more poultry produce to our list;

Raising, processing and marketing chickens on a commercial level; we export chickens, processed chickens and eggs to other countries of the world
Table eggs produced by battery chickens (white)
Table eggs produced by battery chickens (brown)
Hatching eggs
Specialty eggs
Table eggs produced by free-range chickens

4. Our Mission and Vision Statement

Our Vision is to become one of the leading commercial layer poultry farm and egg production brands not just in the United States of America but also on a global stage.
Grace Milton® Poultry Farms, LLC is a world class and registered commercial layer poultry farm and egg production company that is committed to raising layers – chickens, and producing eggs for both the United States’ market and the global market. We want our chickens and eggs to flood the nooks and crannies of the United States and other countries of the world.

Our Business Structure

Grace Milton® Poultry Farms, LLC is a privately owned and managed commercial layer poultry farms and egg production business that intends starting small in Houston – Texas, but hope to grow big in order to compete favorably with leading commercial poultry farms and egg production companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operation.

At Grace Milton® Poultry Farms, LLC, we will ensure that we hire people that are qualified, hardworking, creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce and customers).

As a matter of fact, a profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

Chief Operating Officer

General Poultry Farm Manager

Human Resources and Admin Manager

Accountant/Cashier

Sales and Marketing Executive
Field Employees
Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities
Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
Responsible for fixing prices and signing business deals
Responsible for providing direction for the business
Responsible for signing checks and documents on behalf of the company
Evaluates the success of the organization
Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
Supervise other section managers
Ensure compliance during project executions
Providing advice on the management of farming activities across all section
Responsible for carrying out risk assessment
Using IT systems and software to keep track of people and progress of the growth of chickens and other birds
Responsible for overseeing the accounting, costing and sale of poultry farm produce
Represent the organization’s interest at various stakeholders’ meetings
Ensures that layer poultry farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
Responsible for overseeing the smooth running of HR and administrative tasks for the organization
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
Defining job positions for recruitment and managing interviewing process
Carrying out staff induction for new team members
Responsible for training, evaluation and assessment of employees
Oversee the smooth running of the daily office
Responsible for preparing financial reports, budgets, and financial statements for the organization
Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions
Responsible for financial forecasting and risks analysis
Performs cash management, general ledger accounting, and financial reporting for one or more properties
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensuring compliance with taxation legislation
Handles all financial transactions for Grace Milton® Poultry Farms, LLC
Serves as internal auditor for Grace Milton® Poultry Farms, LLC.

Sales and Marketing Manager

Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
Model demographic information and analyze the volumes of transactional data generated by customers
Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects
Write winning proposal documents, negotiate fees and rates in line with organizations’ policy
Responsible for handling business research, market surveys and feasibility studies for clients
Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
Develop, execute and evaluate new plans for increasing sales
Create new markets cum businesses for the organization
Empower and motivate the sales team to meet and surpass agreed targets

Field Workers/Contract Staff

Responsible for daily collection of eggs
Responsible for feeding chickens and other birds as instructed by the supervisor
Responsible for cleaning poultry and the entire environment
Change the water for the birds as instructed by the supervisor on a regular basis
Handles poultry farm implements and machines (hatchery) as instructed by the section manager/supervisor
Assist in handling the chicken and other birds et al
Carries out task in line with the stated job description
Assist in transport working tools and equipment from the poultry farm and back to the designated store room
Handles any other duties as assigned by the line manager

Front Desk/Customer’s Service Officer

Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
Manages administrative duties assigned by the creative director in an effective and timely manner
Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Grace Milton® Poultry Farms, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard commercial layer poultry farm and egg production company that will favorably compete with leading commercial layer poultry farms and egg production companies like Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms in the United States of America and in other parts of the world.

We engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured commercial layer poultry farm and egg production company that can favorably compete in the highly competitive commercial poultry farms and egg production industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Grace Milton® Poultry Farms, LLC. Here is a summary of the result of the SWOT analysis that was conducted on behalf of Grace Milton® Poultry Farms, LLC;

Our strength as a commercial layer poultry farm and egg production company is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of live layers (chickens) and eggs within and outside of the United States of America.

We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Houston – Texas on our payroll.

Our weakness could be that we are a new commercial poultry farm and egg production company in the United States, and perhaps it might take us sometime to attract big time customers in the industry. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

Opportunities:

The opportunities that are available to us as a standard commercial layer poultry farm and egg production company cannot be quantified. We know that there are loads of households and businesses such as grocery stores, hotels and fast food restaurants that can’t do without a daily supply of live chicken and eggs. We are well positioned to take advantage of this opportunity.

Some of the threats and challenges that we are likely going to face when we start our commercial layer poultry farm and egg production company are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor (a commercial farm that engage in the rearing of chickens and other birds) within same location.

There is hardly anything you can do as regards these threats and challenges other than to be optimistic that things will continue to work for your good.

7. MARKET ANALYSIS

Market Trends

The Poultry and Chicken Egg Production industry has greatly benefited from campaigns advertising the health benefits of chickens and eggs as a good source of protein. No doubt, the increased demand of chicken and eggs from households and food related businesses and of course the growing popularity of specialty and processed eggs have rapidly improved revenue growth for the industry.

In the face of this growth, profit margin has suffered from rising feed costs and also regulations regarding animal welfare. As a matter of fact, one of the new trends is that with the recent advancement in technology, poultry farmers can now comfortably predict and produce large quantities of chickens/birds and eggs per time.

8. Our Target Market

Indeed, the target market of those who are the end consumer of commercial poultry farm produce and also those who benefits from the business value chain of the poultry farming and egg production industry is all encompassing; it is far–reaching.

Every household consumes produce from commercial poultry farms be it chicken or egg. So also, almost all hotels and fast restaurants sell meals made from chicken and eggs. In essence a commercial poultry farmer cum layer farmer should be able to sell his or her chickens and eggs to as many people as possible.

In view of that, we have positioned our business to attract consumers of chicken and eggs not just in the United States of America alone but in other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business. Below is a list of the people and business that we will market our live chickens and eggs to;

Individuals
Restaurants
Fast food eateries
Grocery stores
Agriculture merchants

Our competitive advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial poultry farmers in the United States of America and of course in most parts of the world.

Statistics has it that there are 2.2 million farms in the United States of America, covering an area of 922 million acres. These goes to show that there are an appreciable number of farmers in the United States of America but that does not mean that there is stiff competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production. This is because part of the success of any nation is her ability to cultivate her own food and also export food to other nations of the world.

Grace Milton® Poultry Farms, LLC is fully aware that there are competitions when it comes to selling live layers and eggs all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable layer poultry farming and egg production processes that can help us sell our produce at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationship with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feed, medications, buyers of live chickens and eggs within and outside of the United States of America.

We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise layers and produce eggs in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Houston – Texas in our payroll.

Lastly, all our employees will be well taken care of and their welfare package will be among the best within our category (startups commercial poultry farms and egg production companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

Sources of Income

Grace Milton® Poultry Farms, LLC is in the poultry farms and egg production line of business for the purpose of maximizing profit hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. Below are the sources we intend exploring to generate income for Grace Milton® Poultry Farms, LLC;

10. Sales Forecast

From the survey conducted, we were able to discover that the sales generated by a commercial layer poultry farm and egg production business depends on the size of the poultry farm, the types of birds available in the poultry and of course the size of their marketing network.

We have perfected our sales and marketing strategies and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income/profits from the first year of operation, and build the business from survival to sustainability within the shortest period of time.

We have been able to critically examine the layer poultry farms and egg production business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

First Fiscal Year-: $250,000
Second Fiscal Year-: $600,000
Third Fiscal Year-: $900,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies. Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

We are quite aware that the reason why some commercial poultry farms and egg production companies hardly make good profits is their inability to sell off their live chickens and eggs as at when due.

Our sales and marketing team will be recruited based on their vast experience in the poultry farming and egg production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Grace Milton® Poultry Farms, LLC.

Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and businesses that rely on a daily supply of live chicken and eggs. In summary, Grace Milton® Poultry Farms, LLC will adopt the following strategies in marketing our commercial farm produce;

Introduce our business by sending introductory letters alongside our brochure to stakeholders in the agriculture industry, grocery stores, households, hotels and restaurants and agriculture produce merchants’ et al.
Advertise our business in agriculture and food related magazines and websites
List our commercial layer poultry farms and egg production business on yellow pages ads
Attend related agriculture and food expos, seminars and business fairs et al
Leverage on the internet to promote our business
Engage in direct marketing
Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (conventional and non – conventional) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial layer poultry farm and chicken egg production business. Below are the platforms we will leverage on to boost our commercial layer poultry farm brand and to promote and advertise our business;

Place adverts on community based newspapers, radio and TV stations
Encourage the use of word of mouth publicity from our loyal customers
Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
Ensure that our we position our banners and billboards in strategic positions all around Houston – Texas
Distribute our fliers and handbills in target areas in and around our neighborhood
Contact corporate organizations, households, landlord associations and grocery stores by calling them up and informing them of Grace Milton® Poultry Farms, LLC and the poultry produce we sell
Advertise our business in our official website and employ strategies that will help us pull traffic to the site
Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

If you want to get the right pricing for your live layer chicken and egg, then you should ensure that you choose a good location for your commercial layer poultry farm and chicken egg production business, choose a good breed of layers that will guarantee bountiful harvest (eggs), cut the cost of running your poultry farm to the barest minimum.

Of course, you should try as much as possible to attract buyers to your poultry farm as against taking your eggs and chickens to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers is to sell at competitive prices, hence we will do all we can to ensure that the prices of our eggs and layers – chickens are going to be what other commercial layer poultry farmers would look towards beating.

One thing is certain; the nature of commercial layer poultry farming and egg production business makes it possible for layer poultry farmers to place prices for their eggs and live chickens based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into a loss.

Payment Options

The payment policy adopted by Grace Milton® Poultry Farms, LLC is all inclusive because we are aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that Grace Milton® Poultry Farms, LLC will make available to her clients;

Payment via bank transfer
Payment with cash
Payment via credit cards/Point of Sale Machines (POS Machines)
Payment via online bank transfer
Payment via check
Payment via mobile money transfer
Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payments for our live chicken and eggs purchase without any stress on their part. Our bank account numbers will be made available on our website to clients who may want to deposit cash or make online transfer for our chickens and eggs.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a commercial poultry farm , there are some key factors that should serve as a guide. The different types of birds to be raised in a commercial poultry farm determine the total cost of setting up the business.

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a commercial layer poultry farm and egg production business, it might differ in other countries due to the value of their money.

Below are some of the basic areas we will spend our start-up capital in setting up our commercial layer poultry farm and egg production business;

The total fee for incorporating the business (commercial layer poultry farm) in United States of America – $750.
The amount needed to acquire/lease a farm land – $50,000
The amount required for preparing the farm land (poultry fencing et al) – $30,000
Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
Marketing promotion expenses for the grand opening of Grace Milton® Poultry Farms, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580
The total cost for hiring business consultant – $2,500
The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) at a total premium of – $9,400
The amount required for the purchase of the first set of layer chickens – $10,000
The cost for acquiring the required working tools and equipment/machines/hatchery et al – $50,000
Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
The cost of launching an official Website – $600
Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $500,000 to start a standard commercial layer poultry farm and chicken egg production business in the United States of America.

Generating Funds/Startup Capital for Grace Milton® Poultry Farms, LLC

No matter how fantastic your business idea is, if you do not have the required money to finance the business, the business might not become a reality.

Finance is a very important factor when it comes to starting a business such as commercial layer poultry farm and egg production business. No doubt raising startup capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Grace Milton® Poultry Farms, LLC is a family business that is solely owned and financed by Grace Milton and her immediate family members. They do not intend to welcome any external business partners, which is why she has decided to restrict the sourcing of the startup capital to 3 major sources. These are the areas we intend generating our startup capital;

Generate part of the startup capital from personal savings
Source for soft loans from family members and friends
Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be long before the business closes shop.

One of our major goals of starting Grace Milton® Poultry Farms, LLC is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers is to retail our live layer – chickens and eggs a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Grace Milton® Poultry Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if this is put in place, we will be able to successfully hire and retain the best hands we can get in the industry, and they will be more committed to helping us build the business of our dreams.

Check List/Milestone

Business Name Availability Check: Completed
Business Registration: Completed
Opening of Corporate Bank Accounts: Completed
Securing Point of Sales (POS) Machines: Completed
Opening Mobile Money Accounts: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit: Completed
Purchase of Insurance for the Business: Completed
Leasing of farm land and building of standard poultry (cages): In Progress
Conducting Feasibility Studies: Completed
Generating capital from family members: Completed
Application for Loan from the bank: In Progress
Writing of Business Plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents and other relevant Legal Documents: In Progress
Design of The Company’s Logo: Completed
Graphic Designs and Printing of Packaging, Marketing/Promotional Materials: In Progress
Recruitment of employees: In Progress
Purchase of the needed hatcheries, creates, furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
Creating Official Website for the Company: In Progress
Creating Awareness for the business both online and around the community: In Progress
Health and Safety and Fire Safety Arrangement (License): Secured
Opening party/launching party planning: In Progress
Compilation of our list of products that will be available in our store: Completed
Establishing business relationship with vendors – key players in the industry: In Progress

Poultry Farming Business Plan [Sample Template]
Free Range Chicken Farm Business Plan [Sample Template]
Broiler Farming Business Plan [Sample Template]
Poultry Farm Financial Projection – Profit & Loss Statement
Abalone Farming Business Plan [Sample Template]

December 1, 2023
in Agribusiness , Poultry
By Florence Ngaru

Have you been wondering what agribusiness initiative you can embark on in the coming year? You might want to consider farming layers. If you have no clue, this article will equip you with a guide on how to get started, stay afloat and make profit. Starting a layers farm can be very rewarding with proper planning and management. Here’s a breakdown of the necessary steps in starting a chicken layers farm in Kenya.

Step 1: Preparing, exploration and investigation First and foremost, before doing anything else, it is important that you embark on thorough research. This entails understanding different chicken breeds that are suitable for egg production, local regulations on poultry farming so as to abide by them and the housing requirements. When planning, you need to formulate a business plan for how to go about it from planning to optimization. Decide on the number of chicken you would like to have on your farm laying to your desired amount of eggs and also assess the demand for eggs in your area.

Step 2: Financial Planning Preparing a budget is crucial as it allows for helping shape a roadmap for production before actual implementation and forecast outcomes. It also makes it easier for you to identify hidden costs that might have been otherwise overlooked until it’s too late as well as understand the cost of production. By documenting your plans, you can later reflect upon your expenditure and see where you may have underestimated or overspent.

Breakdown of costs:

Cost of 200 Chicks : Purchasing 200 chicks at 130/= each amounts to KSH 26,000.
Equipment Costs: • 6 drinkers @450 = 2,700 KSH • 6 chick feeders @150 = 900 KSH • 6 round feeders @450 = 2,700 KSH • 1 Infrared bulb @750 • 1 brooding jiko @1,500 • 5 bags of wood shavings @200 = 1,000 KSH • 500mls Norocleanse disinfectant @450 Total: 10,000 KSH
Feeding Costs: • Chick Mash (Day 1-8 wks): 8 bags of 50kg chick mash at 3,000 KSH per bag totaling 24,000 KSH. • Growers Mash (9 wks-20 wks): 28 bags at 2,600 KSH per bag amounting to 72,800 KSH. Total Feeding Costs: 96,800 KSH
Vaccination Costs: Including various vaccinations and labor costs, summing up to 6,200 KSH.
Grand Total (Before Miscellaneous): • Chicks: 26,000 KSH • Equipment: 10,000 KSH • Feeds: 96,800 KSH • Vaccines: 6,200 KSH Grand Total: 139,000 KSH
Miscellaneous (10%): 13,900 KSH Final Total: 153,000 KSH

Without knowing your cost of production it is impossible to estimate the price that you will need to charge for your product (eggs). Profitability is not guaranteed just because you sell your eggs for the same price as the other farmers. Take into account all the costs by noting them down thus providing clarity on the expenses involved in starting and managing the poultry enterprise, ensuring that you are financially prepared and also make informed decisions.

Step 3: Setting up farm structures You will need to set up suitable housing for your chickens to start. Ensure that you provide adequate space that is well ventilated with natural lighting. You will also need to construct perches and nesting boxes additionally building a secure fence to protect your flock from predators.

If possible, consider installing a CCTV system in case you live in a high-risk area where your chickens are susceptible to being stolen. This is not always necessary especially if you have a perimeter wall but in case of previous encounters with thieves, it would add more security and dissuade further attempts which will result in severe losses as they disrupt the budget.

Step 4: Procuring Quality layer chicks At this point, your home is ready to welcome home your new friends. Now you need to get your chicks from a reputable hatchery. Consider one with quality chicks which have good genetics and desirable traits. Ones with a high potential for laying eggs e.g. Leghorns, Sussex and Rhode Island Reds.

Step 5: Feed Management and feeding pattern Diet is important as it impacts growth and egg production. Feeding techniques and feed management will help you provide the right amount of nutrients at the right time. Also ensure that the feeding structures are installed properly as this can have a significant impact on how much time it will take to feed the birds and whether they consume enough nutrients to stay healthy. Experts recommend that you consider the natural feeding pattern advising that 60% of the food be provided in the morning with the minority fed in the morning.

Step 6: Water Management As they say, water is life! Your chicken need access to clean water. On average, laying hens consume 230-300 ml of water per day. The rule of thumb is water intake is approximately twice the feed intake. Water consumption is also influenced by the physiological stage of egg formation. Several farmers reported that water consumption peaked immediately following the laying of the egg and stayed relatively high for another 12 hours finally dropping afterwards.

Step 7: Protecting your poultry from infectious diseases Identify prevalent diseases in your area and also invite a vet over to consult them on vaccinations. Provide a healthy environment by allowing enough floor space and shade, cleaning the equipment routinely, suitable vaccination, parasite control, limiting contact with other humans and animals and keeping age-groups separate.

Step 8: Planning on egg collection and where to store them Come up with a routine to collect your eggs at least twice daily. They should be handled with care to prevent unnecessary loses resulting from broken eggs or eggs going bad due to being stored in damp areas. Put out clean nesting material to encourage laying eggs in designated boxes and also store your eggs in cool dry places

Step 9: Tracking and Observing Track the production of your eggs, monitor the health of the chickens regularly and take note of any abnormalities. Keep a detailed record of body conditions, behaviors and egg counts.

In conclusion, you should try and visit an experienced farmer with layers to get a more in-depth and live account of this venture and understand the challenges that come with poultry farming, how to mitigate them. Also, do keep up with trends emerging in the industry, new innovations and methods to increase profitability while maintaining healthy and productive practices. I hope that this article plays a pivotal role in inspiring your journey into layers farming and I wish you success!

Is Poultry Layers farming in Kenya really profitable in 2024?

October 2, 2020
AGRIBUSINESS

36 Comments

Are you wondering if poultry farming in Kenya is profitable? In this post, we estimate costs and profits for rearing 100, 200, 500, and 1000 layers of chicken for eggs.

We assume you are raising hybrid layers of chicken breeds in a confined chicken house for eggs. You will have costs to buy commercial chicken feed, vaccination to control diseases, and labor among other expenses. In Kenya, Layers chicken mature in 20 weeks and lay eggs till they are 80-84 weeks old.

Facts about layers farming in Kenya

Key assumptions for layers farming in kenya, costs of rearing 100 layers in kenya, profit margin of eggs chicken farming in kenya- 200 birds, cost of rearing 500 layers in kenya, profit analysis for rearing 1000 layers in kenya, how many bags of feed for 1000 layers per day.

Kenya has an estimated population of 5.58 million layers according to the 2019 census results . Together with the indigenous chicken, they supply 1.6 billion eggs per year according to the FAOSTAT, 2019. In terms of trade, the value of the eggs was $167.4 million.

Read Next; How Profitable is Broiler Chicken Farming in Kenya?

In terms of demand, the nation’s annual per capita consumption of eggs is 45 eggs per person. The domestic supply is inadequate, excess demand is imported from her neighbors, especially Uganda. This unfilled demand opens a profitable opportunity for local farmers to raise layers for profits.

The cost-benefit analysis makes the following assumptions for input quantities, prices for selling chicken and eggs, and the costs of buying feed and vaccine supplies.

The selling prices for an ex-layer chicken, a tray of eggs, and a sack of chicken manure are Ksh 400, Ksh 320, and Ksh 30, respectively.
The Kenchic layers prices in Kenya are Ksh. 100 for one-day-old chicks. You will then need to brood them for 21 days till they develop true feathers
We include a vaccination schedule in the analysis. The Fowl Typhoid and Fowl Pox vaccines are available in packages of 1,000 doses only.
60g of chick Mash per chick till the young chicks are eight weeks of age (6 kg for 100 layers per day for 56 days).
90g per bird from week 9 to week 18 or 19 till when they start laying (9 kg for 100 layers each day for 77 days) of growers’ mash feed.
120 g of layers mash feed per laying hen from week 20 to week 84 (12 kg for 100 layers each day for 455 days.)
The costs or price of buying chick mash, growers mash, and layers Mash is KES 3,300, KES 2,400, and KES 2,550 respectively for a 70 kg bag.
The cost of labor is KES 4,000 per month, for 21 months. When raising, 1000 birds, you employ two workers.
One round Feeder can serve 30 laying birds while a round drinker serves 50 chicks in the poultry house.
Use the plastic or the carton egg trays. A plastic one is Ksh 88, while the carton one is traded for Ksh 40 from l Jumia.

Estimated profits and cost for rearing 100 layers in Kenya

The following is the projected revenue and cost analysis of raising 100-layer chicken in Kenya. It uses the current market prices and recommended feed and nutrition needs.

The total sales revenue for selling the ex-layers, eggs, and poultry manure is Ksh. 313,090. It assumes a loss of 10 percent for both eggs and birds throughout the production period. Poor feeding, hygiene, and vaccination management can cause more loss than used here. Better practices such as hygiene will give you more revenue.

The cost of rearing 100 layers in Kenya is Ksh. 276,940. It comprises the expenses for buying chicken feed and one-day-old chicks, vaccines, and treatment. The cost of layers is highest at around 95 % of the total cost. It is incurred to buy chick mash, growers and layers feed. Vaccines and treatment are almost negligible in comparison to feed at Ksh. 1680 only.

The gross revenue for raising 100 layers of chicken is KSh. 36,150. After the deduction of Ksh 84,000 as the cost of labor, you will get a net loss of KSh. 47,850. You can improve your profits by securing better farm gate prices. For instance, a simple addition of Ksh 30 per tray would yield a gross profit of Ksh 96,350 and a net profit of Ksh 12,350.

For Beginners in poultry keeping, you will incur a one-time capital expenditure of Ksh 72,030. It will be for constructing a layers chicken house and getting brooding equipment like layers cages, waterers, feeders, and egg trays.

The following is a cost-benefit analysis for 200 layers of chicken in Kenya. The analysis uses the current market prices and the above assumptions.

The revenue from selling ex-layers as live birds, eggs, and poultry manure is Ksh. 626,180. Most of this is from selling 1,720 trays of eggs at Ksh 550, 400.

The most production cost of raising them is getting chicken feed at KSh. 529,100. The total operating cost is Ksh 552,780 giving you a gross profit of Ksh 73400. Similar to raising 100 chickens, the labor cost is Ksh 84,000 getting you a net loss of Ksh 10,600.

As a beginner, you will incur a one-time capital expenditure of Ksh 144, 060. The overall costs and profits for keeping 200 laying chickens are shown below.

Is layer poultry farming profitable? The following is a projection of revenues and costs of raising 500 layers of chicken in Kenya. The analysis uses the current market prices and the above assumptions for feed quantities and vaccines.

The gross revenue for 500 layers poultry farm is Ksh 1,565,450. Key sales are from selling 4,300 trays of eggs at Ksh 320 each for each tray.

The operating costs for a 500-layer chicken are KSh. 1,364,000. It will give you a gross profit of Ksh 201,450 and a net profit of Ksh 117, 450 after deducting labour costs of Ksh 84,000.

As a startup venture, you need a capital expenditure of Ksh 366.525 for a fully functional 500-chicken house. The overall costs and profits for keeping 500 laying birds are shown above.

The following is a layer farming profits analysis analysis for a 1,000-chicken farm that raises eggs. It uses the current market cost, prices, and the above assumptions that require farm inputs and labor.

You will get a total revenue of Ksh 3,130,725 after marketing your ex-layers, all eggs and poultry manure.

The cost of rearing 1000 layers of chicken is Ksh. 2,636,900 for 84 weeks. It excludes the one-time capital expenditure of Ksh 455,100 if you are a first-time chicken farmer. The most significant expense is buying commercial chicken at a total value of Ksh 2,607, 800.

The project’s gross revenue is Ksh 493,850. The only additional cost is labour at Ksh 168,000 getting you a net profit of Ksh 325,850. The overall profits for keeping 1000 layers are as shown below.

Looking for more information to succeed in layers chicken farming? Shop-related products below

Top FAQs in eggs chicken farming

The following are the most frequently asked questions by layers of chicken farmers.

The number of bags needed to feed a thousand layers of chicken varies by their age and feed type; chick mash, growers mash, and layers.

The recommended maximum feed per day for each bird is 60g of chick Mash for the first 56 days. This equals 60 kilograms or almost 1 bag of 70kg for 1000 layers per day.

Read Next: What You Should Know about Poultry Layers Chicken Farming in Kenya

For the next 77 days, each bird should be fed 90g of growers mash till when they start laying. This is equal to 90 kg or a bag a third for a 70 kg bag for your 100O birds.

120 g of layers of mash feed per laying bird is needed from week 20 to week 84. This equals 120 kg or 1.5 bags for 1000 layers per day.

Wondering how you can make more money in layers of chicken farming in Kenya? watch the YouTube video below that lists 13 Profit-making tips in layers of chicken farming. They include

using Homemade Feeds: Formulate your chicken feed to control quality, reduce costs, and customize nutrition for optimal bird growth and health.
Contract Farming: rear eggs on behalf of larger poultry companies, providing a reliable income stream and access to their markets.

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Please advice. I plan to keep 1920 layers. Where may I buy layer battery cages at best price in Kenya ?

Hello Kepher, We will update our site with a review od the best as requested

Westgate integrity poultry

Is it production per year or per month??

The layers Production cycle is 80-84weeks.

Nice article, but i think you have miscaulated the number of trays. Eg 500 chick you expect 455days × 450 Chicken = 204,750eggs ÷ 30 per tray = 6825 trays ×300 per value = 2,047,500khs

455days week 20 – 84.

Exactly! That’s a grave error. Almost got me discouraged

Thank you for the feedback. we appreciate

Good info 👌🏾👍🏾

How do you arrive at 860 trays for 100 chicken? Does it mean half of the population will not be laying eggs?

Hello @Tony, the analysis is conservative and assumes that birds are in full laying for 40 weeks or 75% only out of 60 (80-20) total productive weeks. Given proper nutrition, disease, pest and stress management, you can achieve upto 1134 trays of eggs

Thanks for the info. Very helpful

Superb profits projections using the Costs Benefit Analysis (CBA) Method. Especially where my heart is. Thumbs up guys.

You are welcome Emmanuel.

Why did You go dormant at the time when majority of youth in Kenya are looking for sound counsel i.e in venturing into self employment opportunities now that there is no hope of formal employment in Kenya ? Please come back with more content!

Hi Emmanuel, Apologies we have been dormant for the last 2 months. Our team has been undertaking research to come up with better and relevant content for you and other esteemed readers. Keep checking our site and social media pages for the latest updates.

Thank you for this excellent guidance. Can you please turn it into PDF or such so we may buy it!

This was really helpfull

Thank you for the feedback Allan.

Planning to buy layers nearing laying stage around 18weeks how much do they cost

I need a plan of rearing 100 layers

which company are the feeds from?

Very useful information here, Thank you. Just a quick question, is the information updated to the current market prices?

Thank Andrea, the information was based on prevailling market prices in 2019. We are yet to update with the current market prices on chicken feed, chick vaccination and egg prices.

How can you help someone who was to venture on the ground ?

Hi Laban, Contact us with the exact assistance that you may need.

Hello There. Please give us the latest layer farming profits analysis for this year.

Keep checking for an updated version

I reguest for ajob

Thank you for reaching out. We currently do not have an opening. But we will definitely reach out when something comes up. Best

All the best. Its a lucrative business idea

Pretty nice information

It is a good project i will do if alah says

All the best

How to Write a Business Plan in Kenya (+ Free PDFs)

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Last updated on May 29th, 2023 at 06:24 am

There is a system you can use to write a business plan in Kenya that streamlines the entire process.

By using this system, not only makes the writing process faster and simpler but also way more useful in a really practical way.

If you want to organize your business and start strategically increasing your profits and growing towards your goals, then keep reading this guide.

This business plan has six main sections and I’d recommend that you start by scribbling your ideas for each on a separate blank piece of paper.

Once you get your ideas worked out, you can create one cohesive document.

How to Write a Business Plan in Kenya

Now, the six pages of your business plan in Kenya are

Product
Production and Delivery

Let’s look at each of these pages, shall we?

Page #1. Overview

The first page of your business plan will be an overview.

It is going to give a basic understanding of what your company does and the structure of your business.

Now, on that first overview page of your business plan, you want to include

Your business structure
Location, that is where you do business and also
A brief description of exactly what your company actually does.

The next piece of information for your company’s overview is your business’s mission, which is really important.

Here is why;

The business mission is the driving force behind your business plan in Kenya.

It is what all your plans are focused on achieving and if you don’t have a mission’s like trying to make plans to reach a goal without having the goal.

So make sure you don’t skip this step.

The final component of the overview page is your chart of accountability.

This chart describes who is accountable for which of the major tasks involved in running the business.

And the three main areas of accountability in most businesses are

Sales operations
Finances

Page #2. Message

The second page of your business plan in Kenya will focus on outlining your company’s message.

If you want your business to be successful, you MUST have a clear idea of;

What message you are working to communicate to your customers,
Who are those customers
How do you fit into their lives and
How can you help them solve a problem that they are facing and create a result that they are looking for.

Here are the questions that you will want to answer on this page of your business plan

What problem does your company solve for your customers
What result does your company create for those customers
How does your company create those results
Who does your company serve
Why do you do what you do
Why should your customers choose you over your competition
What is your company’s step by step plan for creating those results for the customer or what is your proprietary system

This both helps to answer the question of what sets you apart from your competition

It also shows your customers how you are going to create those results that you are promising.

By making this clear, you are instilling confidence in your ability to create the results.

Page #3. Marketing

Let’s talk about the third page of your business plan.

This page focuses on marketing and generating sales.

First, you will want to define your target market by their demography and psychographics.

Demographics are attributes such as their age, income, where they live.

On the other hand, psychographics has to do with their interests, desires, and fears.

Here, you will also want to include an estimated size of your target market .

More importantly, where you have identified that you can find groups of those target customers.

Here is a little big hint;

If you haven’t yet figured out where you can find groups of those customers be it online or off, you are probably going to have trouble successfully marketing your product or service.

So if you come to this part in the business plan and don’t know what to put here, stop and do some digging.

Make sure that YOU can find this customer you have defined here.

If you can’t, you might want to consider redefining that target customer and pivoting your marketing position.

The final three pieces of information that you can include on this page of your business plan are

Your visibility strategy. This explains how people will first learn about your brand and your products
Your lead generation strategy, which explains how you will establish contact with the people who have discovered your brand
Your conversion strategy, which is essentially your sales strategy. Explain how you will turn those leads you’ve generated into paying customers.

Here is a quick heads up;

As you are working through this business plan, it’s more than likely that you won’t know the answers to all of these questions.

And you won’t have all these things figured out yet.

I just want to let you know that that is completely alright.

And actually, one of the main purposes of writing your business plan is to become aware of things you haven’t thought about yet or haven’t figured out.

Because only once you are aware of what you don’t know, you will be able to think through it.

Don’t put off writing the business plan in Kenya just because you don’t know everything yet.

Rather, write the business plan so that you can get very clear on exactly what you know and need to figure out.

Page #4. Product

This page describes the product or products that you sell.

To clarify, a product could be a physical product or a digital product or service.

I highly recommend that you choose just one product as your business’s primary product.

You might be selling several different things, so determine what your main product is that you are going to center your business’s marketing message around.

Many different parts of your business development will be much easier if you do have one product that is the focus.

Now, on this page of the business plan, start by identifying

what that product is and then
describing the result that the product creates.

Here’s a little SECRET;

What your business sells is really the result your product creates not the product itself.

After describing the results, describe the impact the product creates.

This is different than the result itself.

It’s instead how the customers’ life is affected by the result of the product.

For example;

If your product is a vacuum cleaner, then the result the product creates is clean floors.

But the impact of the product is that your prospect feels better about the state of their house.

Now they have a cleaner, healthier living environment and perhaps feel more confident inviting some company.

Once you have described those three things for your main product, you can move on to other products that your company sells and do the same.

Page #5. Goals

The final page of your business success plan has to do with your goals.

If you have looked at any examples of business plans in the past or read a guide on how to write a business plan in Kenya, you might have seen a section that focused on projections.

sales projections or
new customer acquisition projections, or
market share projections

And if you’ve tried to write a business plan in Kenya in the past and you tried to write this section, you may have found it very difficult.

Chances are that is because you are running a small business in Kenya or maybe you have just started your business.

Truth is, it is really difficult to make accurate projections or projections at all for that matter if you don’t have any data to base them on.

And that is why I’d recommend that instead of trying to create projections, you simply set goals if you are just starting your company or have only been in business for a couple of years.

You can decide exactly how long you want to make your goals for.

But a good place to start would be to set some one-year goals and also some five-year goals.

This way you know what you need to work on right now but you also know where you are aiming long term.

For each time frame, you can set whatever goals you’d like.

However, some that I might recommend;

number of sales total revenue
Profit
impact in terms of the number of customers who you help or how wide you spread your message and
Development, could be the extent to which you have advanced the product that you create and offer or to what extent you have built your company.

And of course, when setting goals, it is always important to set specific, measurable goals and a deadline for when you plan to reach them.

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Final thoughts on creating a business plan in Kenya

All right, that is everything you need to include in your business plan in Kenya.

As you can see, they are simple pages and you probably already know most of the information that will be going into this business plan.

There are many other pieces of information that you may want to include in your business plan

You are more than welcome to include any relevant information that describes how you successfully run you and how you plan to reach your goals.

Here is my final piece of advice for you;

Make sure that you don’t overcomplicate things.

More words are not better.

In fact, your business plan in Kenya will be the most useful if you keep it short and relatively simple.

If you write a document that’s 20 40 or more pages long, chances are high that nobody will ever go back and read it again.

A business plan is a written document that describes your business, its objectives and strategies, and how you will achieve them. It outlines your marketing plan, financial projections, and operational procedures.

A business plan is important because it helps potential investors or lenders understand your business concept, objectives, and strategies. It also gives an overview of the financial viability of the business and helps you analyze potential risks.

A business plan should include a summary of your business concept, products and services, market segment, target consumers, marketing plan, financial plan, including cash flow statement, balance sheet, profit and loss statement, and sales forecast, operational procedures, personnel, infrastructure, and ownership.

The cost of writing a business plan varies depending on the complexity of the business and the depth of the analysis required. On average, it can range from KES 10,000 to KES 50,000.

Every business owner, whether an established entrepreneur or a startup, should write a business plan. It is a crucial document required to give potential investors an overview of the business and its financial viability.

To attract an investor with your business plan, you need to clearly define your business concept, market segment, target consumers, and marketing plan. You should also provide financial projections, including the required investment and the expected return on investment.

The purpose of a financial plan in a business plan is to provide an overview of the business’s financial viability. It includes cash flow statement, balance sheet, profit and loss statement, and sales forecast.

To write a marketing plan for your business, you’ll need to analyze your market segment, determine your target consumers, and define your promotional, advertising, and sales strategies to attract and retain them. You should also set objectives and strict budgets for your promotion and advertising activities.

You should update your business plan constantly to reflect changes in your business environment, like increased competition, new regulations, or changes in your products or services. You should review and update it at least once a year, or whenever significant changes occur.

A profit and loss statement is a financial statement that shows the revenues, expenses, and net income or loss of a business for a specific period, usually monthly or annually. It helps business owners analyze their profit margins and identify areas where they can cut costs and increase revenue.

Yes, every business needs insurance to protect its assets, employees, and customers. You should consider insurance options, like liability insurance, property insurance, or workers’ compensation insurance, depending on your business operations and risks.

3 Responses to “How to Write a Business Plan in Kenya (+ Free PDFs)”

Yoh. This was great content. I will apply it on my business and see the results. Thanks a lot.

Yes Chris, glad you found it valuable.

How to Start Profitable Kienyeji Chicken Farming in Kenya. Download FREE Business Plan

Kienyeji chicken is a broad name used for indigenous chicken breeds in Kenya, mostly reared in the village under the free-range method. They are also referred to as village chicken or road runners in other regions.

Farming Kienyeji is becoming popular in Kenya today because the chicken is considered organic and hence the preferred healthier option.

Kienyeji chicken farming can bring in good returns or lead to great losses. We did a survey among 50 Kienyeji poultry farmers asking them to tell us their challenges. One farmer exclaimed,

“I am feeding them with zero returns ! ”.

Is kienyeji chicken farming profitable? You may be asking. Kienyeji chicken can be profitable if you run your chicken farming enterprise like a business, with a proper chicken business plan. In this article, we look at exactly that. How to make your chicken farming worth your time and money. We will also guide you on developing a business plan that will work for your Kienyeji chicken farm.

NB: The Kienyeji Chicken Farming Business Plan is available for download at the bottom of this article.

The case for Kienyeji Chicken

Before starting your own kienyeji chicken venture, you will need to ask yourself one question. Why? Why go into chicken farming? Why keep Kienyeji chicken instead of hybrid broilers or layers?

There are several reasons why farmers consider keeping kienyeji chicken. These are:-

Ease of entry – It is very easy to start rearing Kienyeji chicken. No much initial capital is required, especially if you are doing it as a hobby or trial. Getting one rooster(male chicken) and two hens are enough to start. When the hens start laying, let them sit on eggs. If each hen hatches 10 chicks, and is let to brood them for 2 months, then lay for another month, you should have at least 60 chicken at the end of one year. Assuming zero mortality and no chicken is disposed of, you should have hundreds of Kienyeji chicken by the end of the second year.
The hardiness of kienyeji chicken – Kienyeji chicken are known to be hardy. They have better resistance to disease than hybrid chicken. When it comes to feeding, they can forage for their own feed. Some breeds are known to have the ability to survive on agricultural waste alone. With hybrid chicken have to feed on a well balanced well-formulated feed ration throughout in order to achieve maximum productivity.
Increased demand for Kienyeji eggs and Kienyeji meat – As Kenyans become more health-conscious, there is increased demand for Kienyeji eggs and meat. There are are perceived to be more healthy. The growing niches such as purely free-range chicken, antibiotic-free chickens, improved kienyeji chicken, etc.

Free Range Eggs

Origin of the improved Kienyeji Chicken

Most Kienyeji chicken have been overbred, leading to lower productivity. This is both to lower productivity both in the number of eggs and average weight gain

Research by the Food and Agriculture Organization(FAO) of the United Nations, recorded that village chickens lay an average of 23 eggs per year (In Gambia) and an average of 123 eggs per year (Ethiopia) . The difference in numbers from Gambia and Ethiopia is because in Ethiopia, farmers we found to interfere with the laying cycle, by discouraging brooding.

It is also very hard to have performance indicators for village chickens e.g it is hard to know the expected number of eggs at a certain age, or the expected weight at let’s say 4 months.

These challenges led to a number of organizations, in Kenya and abroad to undertake research to improve the village (kienyeji) chickens. The goals of the research was to develop a chicken breed:-

That has the good qualities of Kienyeji chicken
That has a higher productivity
Where it is possible to track performance.
That matures faster.

The several distinct researches came up with chicken breeds with improved by either:-

Breeding Indegenous breeds with hybrid chickens.
Breeding Indegenous breeds that have good qualities with other indegenous breeds that have good qualities.

Improved Kienyeji Breeds

There are 5 common improved Kienyeji breeds in Kenya. These are

1. Kari Improved Kienyeji

Developed by Kenya Agricultural and Livestock Research Organization by breeding Local village chicken that had the best qualities.

2. Rainbow Rooster Improved Kienyeji

Developed by IndBro in India, as a part of a government-funded program to improve the livelihood of rural low-income earners. Rainbow rooster is imported to Kenya by KukuChic Limited, who hatch the eggs and sell chicks across the country

3. Kuroiler

Kuroiler is imported to Kenya via Uganda, where there is a hatchery for F1 at Entebbe, Uganda. Kuroiler was first developed in India. Most of the Kuroiler sold in Kenya will either be F2 or F3 and will not be as productive as the F1 Kuroilers.

Kenbro is sold by Kenchic Limited and is meant to be the replacement of the Kienyeji chicken.

5. Sasso – Sasso chicken, named after the company that developed them in France is meant to be a free-range broiler, that can also be kept under the intensive system.

Farming methods for Kienyeji Chicken

Traditionally, Kienyeji chicken have been kept under the extensive system, where they are let free to scavenge for their own feed. Once in a while, the feed is supplemented by giving the chicken grains. With this method, there is minimal medication and access to veterinary officers.

The chicken are housed on temporary structures and in some cases spend the night with other livestock or in the room that is not used by the farmer’s family at night, for example, the kitchen.

There is no protection from predators. With this traditional system, the flock never gets to grow big, where the farmer can benefit from economies of scale. There is no flock management, but the farmer sells chicken when he needs to. Though the costs are very minimal in this system, there is no way to measure profitability.

A solution to these issues is to keep the Kienyeji chicken, using modern poultry farming methods, while reaping the benefits of the traditional system, e.g keeping the costs down.

The modern systems of poultry farming are:-

Free-range system –

Under the free-range system, the chicken are left to roam around the farm and scavenge for their own food. There is minimal or no supplementation when it comes to feeds.

The chicken are housed at night to protect them from predators and adverse weather. There are some modifications of this method of poultry farming, namely the pastured system and the yarding system.

Semi-intensive system

Under the semi-intensive system, the chicken are kept in a fenced run, where they can roam around. The run is attached to the house where they sleep at night. Food and water are provided by the farmer.

Intensive system

Under this system, the chicken are kept in a house or cages. Under this system, there is the deep litter system, the slatted system and the cage system. This system allows a large number of birds to be kept in a small piece of land. Food, Water, lighting and other poultry needs are provided by the farmer.

Pastured Poultry System

Under the pastured poultry system, the chicken are kept in temporary fenced paddocks or kept in chicken tractors and moved to a new paddock every few days. They spend the night in the chicken tractors or movable coops inside the paddocks. This is a modification of the free-range system, where the chicken can scavenge for their own feed but are provided with water and security.

The paddocks are fenced using movable fences, sometimes powered by electricity so as to keep predators away and the chicken inside.

Supplemental feed is given to the chicken to meet their nutrient quota. The chicken eat insects, grass and other vegetation in the paddock. Moving the chicken allows the vegetation on the paddock to regenerate and grow again.

In some cases, the chicken follow the herbivores that have been feeding on the paddock. When the herbivores move to the next paddock, the chicken are moved to the paddock where the herbivores were. This allows the chicken to benefit from the bugs in the animal droppings. The land also benefits as the chicken spread the animal droppings when they are scratching.

Yarding Poultry System

Yarding is similar to the pastured poultry system, but the herbivores and the chicken exist on the same paddock and are moved together to the next paddock.

Organic Poultry System

Under the organic poultry system, either the free-range, semi-intensive, pastured or yarding systems are preferred, though the intensive system can also be used.

In this system, any substance that leaves chemical residues in the eggs and chicken meat are not used on the chicken. This includes antibiotics and insecticides. Organic methods of treatment and pest/parasite controls are used.

The recommended stocking density under the organic system is 1000 birds per hectare and not more than 2000 birds per house if the intensive system is used.

The feed must be organic and only specific non-organic additives are allowed in the feed.

Movable fence for chicken paddocks

Housing for Kienyeji Chicken

In order to make a profit from your Kienyeji chicken business, you will need to offer them good housing. When your chicken is comfortable, they will be more productive. Below are the qualities of good housing for your Kienyeji Chicken:

Keeps the chicken safe from predators

The house and range/chicken run should keep the chicken safe from predators.

Free from environmental extremes like strong wind, cold and heat

Exposure to extreme environmental elements can affect your Kienyeji chicken flock negatively, leading to death, stunted growth and diseases.

Clean and easy to clean

The chicken house should always be clean and constructed in such a way that it is easy to clean.

Adequate Lighting

There should be enough lighting in the chicken house. Lighting affects chicken development and productivity. For laying hens, nesting boxes should be a bit dimmer and private. Construct the chicken house so that you can provide supplemental lighting if need be. Extra lighting, especially for laying hens can lead to increased productivity.

Well Ventilated

The chicken house should have enough airflow, to allow for the birds to have clean air. It also allows for ammonia from the chicken droppings to exit the chicken house.

Controlled Access

Not every tom, dick and harry should get into the chicken house anytime they want to. The house should be constructed in such a manner that it is easy to control who gets in and when. Anyone getting in should use a foot bath at the entrance, in order to avoid the spread of diseases.

Ease of egg collection

The house should be constructed in such a way that the farmer will be able to collect eggs without stressing the birds, and in the least time possible.

Separation of age and variety of birds

Separation of birds according to age and variety has several benefits, including tracking the performance of the flock, giving age-appropriate feed, vaccination and disease control. Each age group should be housed separately

Correct stocking density

The house should have the right number of chicken. Overcrowding leads to numerous issues, culminating in less productivity.

Fenced Kienyeji Chicken House Layout with Foot Bath at the entrance. Source: KALRO

Feeding Kienyeji Chicken

A lot of research has gone into chicken nutrition, with great recommendations on nutrients for optimal performance. One of the reasons Kienyeji chickens farmers do not make a considerable profit is they leave feeding of their chickens to fate, feeding them whatever is available at any given time.

Think of chickens like human beings, who need different nutrients at different ages. Lack of these nutrients, at a specific age, will lead to low immunity, stunted growth, and impaired development. This is the same for chicken.

There is a misconception in the market that you can give your chicken one type of feed for all different ages. In the Kenyan market, it is branded as Kienyeji Mash. This would be similar to feeding a human baby the same feed e.g rice and beans from birth until they grow old.

Whether you are making your own feed or supplementing with what is available, the chicken needs specific feed mixes with specific nutrients at different ages. Chicken feed is divided into different growth stages and the purpose of the birds:

Starter chicken feed is meant for baby chickens. They are packed with nutrients needed for the development of chicks. Starter feeds have a high level of protein of 22%-24% for meat chicks and 20% for layer chicks. If you are raising you are Kienyeji chicken for meat, you should give the starter required for meat birds, and similarly, if you are raising them for eggs, you should give then the starter feed for laying birds.

Starter chicken feed comes either in medicated form or unmedicated form. The medicated form contains antibiotics, for fighting against bacterial diseases such as coccidiosis. The unmedicated form is ideal if you are raising organic chicken.

Grower Pullet

Grower Pullet chicken feeds are meant for teenage chicken that is being kept for laying eggs. They have 18% protein content. The lower protein content is meant for the birds to develop stronger bones, and get to the right laying weight gradually.

Too much protein will make the birds lay too early before the productive systems are well developed. This will lead to several health issues and will have a negative effect.

Grower pullet feed is fed to chickens until 14 weeks.

Grower Pullet Finisher

Grower pullet finisher is meant to transition the laying chicken from grower pullet to layers mash. This is given to the chicken from 14 weeks to 22 weeks when they start laying. Grover pullet finisher contains 16% protein.

Layers Mash

At about 22 weeks of age, the chicken being raised for eggs are ready for laying. At this age, they are transitioned to layers mash, which contains 16% to 18% protein and extra calcium that is needed for strong eggshells.

Broiler Mash

Broiler mash has high protein content and is meant for chicken being raised for meat. It contains 20% protein and is meant to make the chicken gain weight. Normal broilers are slaughtered at between 6 to 8 weeks. This is not the case for Kienyeji chicken, which are usually ready for slaughter at between 4 to 6 months, depending on the breed. For Kienyeji chicken, it is recommended to transition to 16% protein after 12 weeks, until they are ready for slaughter.

Clean and fresh drinking water is one of the most important requirements for chicken. Chicken drink doubles the amount of feed they take in weight. For instance, if the chicken takes 5 grams of food, they need 10 grams of water. Less water leads to poor digestion, meaning that the feed given goes to waste and the chicken farmer will not achieve the desired results.

Vaccination Schedule for Kienyeji Chicken

Kenya Agricultural and Livestock Research Organization (KALRO) recommends vaccination against Marek’s disease, Newcastle disease, Infectious bronchitis, Gumboro, Fowl Pox, Fowl Typhoid and Deworming.

You can download the Kienyeji chicken vaccination schedule here . This should be adequate for both the Kienyeji and Improved Kienyeji breeds.

Purpose of a Kienyeji Chicken Farming Business Plan

A chicken business plans to organize your thoughts.

A chicken farming business plan will help you put your thoughts on the chicken farming business in a structured way. Most of the time we have good business ideas but without structuring the ideas it will be hard to bring them to life.

Chicken business plans help you to validate your thoughts on paper

A chicken farming business plan will help you give a closer look into your idea. When you put the plan in writing it will help you know what will work and what will not. Validating your idea on paper will help you reduce the risk of pursuing the wrong opportunity.

An example is that you might think keeping chicken for eggs is more profitable, but when you put it on paper, you might find based on your target market area, keeping chicken for meat might provide good profits and quick cash flow. You might have thought that supplying eggs to institutions around your area is better, but when you put the idea on paper, you find out that consumers in your area prefer farm fresh organic eggs and are willing to pay more for them than the institutions.

Most of the time, our ideas are based on assumptions. Putting the ideas on paper helps us validate these assumptions, establishing what will work and what might need to be streamlined.

A business plan will also help you uncover new opportunities that you might not have identified before.

A chicken business plan helps you stay on track

A chicken farming business plan acts as a road map that will help you achieve the envisioned success. Since the business plans have an outlook of three to 5 years, you will not be swayed by every new fad that comes your way.

A well researched and thought out business plan will act as the lighthouse that leads you to the shores of success.

A chicken business plan helps you to prepare for the future

A chicken business plan gives you a long term outlook for your kienyeji chicken farming business. It will help you know what to expect 6 months into the future when your chicken starts laying. It will help you handle the challenges that come with the business and seize new opportunities that come your way. Opportunity favors the prepared.

Establish milestones for your chicken farming business.

Milestones are those important stages that your chicken business will pass through. They are markers of success. What will success look like in six months, one year, three years or five years?

Milestones encourage you to stay on course as you pursue your plan. They might be based on achieving certain production metrics or a certain income level.

A chicken farming business plan helps you understand your competition.

One of the issues with any business is competition. A well thought out plan will help you know what your competition is doing and what you can do to get their market share. What can you do better than them? Is it customer service? packaging? delivery?

To better understand your customer.

To whom will you be selling the products from your chicken business? What is important to them? As they say, the Customer is King. A chicken business plan will help you better understand your customers and how to serve them.

Sometimes we think of starting a chicken farming business because of what we like or want. I might like fluffy pillows made of soft chicken feathers. But the question is does the customer want the same? Will they be willing to pay for it?

What is the age of your customers? How often do they need your product? Do they prefer yellow yolk free-range chicken eggs or layer eggs? What is important to them? Price or Quality? Answering this and many other questions will help you know exactly who you will be dealing with and how to meet them at their point of need.

A chicken business plan helps document your revenue model

Show me the money. You might be starting the business to meet a specific need but at the end of the day, it is about making profits. How will you make money? This is one of the major questions your chicken farming business plan will be answering.

You will be offering value to your customers and they will be paying for that value. A revenue model will help you determine how to get the most value to your customers. This in turn will translate to your customer providing revenue to your business.

A chicken business plan helps you know how much money you need.

A business plan helps you know how much money you will require to start your business and keep it running. The startup cost is the amount of money you will be required to start the chicken farming business up to the point that the business starts bringing in revenue. An example would be the cost of constructing the poultry house, cost of chicks, or cost of drinkers and feeders.

Whether you are keeping chicken for eggs, note that you will not make money until you sell the product. You will be spending money up to that point. This money will need to come from somewhere. You do not want to start keeping chicken for eggs and give up on the fourth month since you cannot afford to buy their feed.

A chicken business plan will help you know exactly how much you will need. Note that this might vary depending on different conditions. An example is if the cost of feed increases at a certain season. A business plan will help you plan for this.

A chicken business plan helps you attract investors

Where will the money to start and run your chicken farming business come from? How will you convince the source that it is worthwhile?

Whether you are financing the business yourself or borrowing money from friends and family, or getting loans from the bank, you need to have a well-written plan of how much you need, how you will spend it and how you will make more money to offset the money put into the business. This is in addition to making a profit that will be worthwhile investing in the chicken farming business.

A chicken business plan helps force you to research and understand your market

A poultry farming business plan will help you know your market and how to produce for them. If your customer buys eggs based on price, you will know how to control your production so that you can sell a price your customer will be comfortable with.

You need to realize that sometime your customer might not be the consumer. If your target market is supermarkets and shops, you need to sell to them at a price where they will also be able to make a profit after selling the product from your chicken farm.

A chicken business plan identifies who to partner with.

The partners for your chicken farming business will include day-old chick suppliers, feed suppliers, agro vets, vets among many others. A business plan will help you identify these partners in your area how they operate and how to work with them.

You might find it cheaper to partner with a feed supplier who delivers chicken feed to your farm than having to go to the shops and buy. Hatcheries that supply day-old chicks might need you to book in advance. In case of a disease outbreak, are there vets in your area that you can call on short notice?

A business plan will let you know who you need to partner with in order to achieve success in your business.

A chicken business plan will help you know who you need to hire

How much work will be needed to be done on the chicken farm? Who will do this work? What are their qualifications? Will they work fulltime or parttime?

A business plan helps identify the staff you will need on your farm and their skill sets. It will also help you identify the cost associated with these employees.

HOW TO START AND BECOME A SUCCESSFUL POULTRY FARMER

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24 Comments

I must say this information is very informed. I’ve really gained a lot here.

Am encouraged to start and… Am encouraged to start and run my firm

A very useful information,… A very useful information, and am motivated to venture into this business

Good website for peasant… Good website for peasant agro- farmers to gain and skills. Thanks

very informative very informative

Very good and timely info on… Very good and timely info on kienyeji chicken farmimg

This is a very good article… This is a very good article. have been looking for information like this in vain

Hi i need to know how much… Hi i need to know how much and where i can get 3 weeks old chicks of KARLO kienyenji

Joyce kasarani Nairobi

This is a good article and… This is a good article and thanks alot cos i have learned so much on Kienyeji chicken farming. How can i please downloading the business plan ?

Job well done,pongezi for… Job well done,pongezi for the good work you’re doing in educating us better farming methods, I have already started with few kienyeji chicken and I want to grow,thanks and continue.

Thank you the article is… Thank you the article is very informative, I look upon to start kienyeji farming very soon after gaining alot from this article

Thanks for the information Thanks for the information

Very good job,thanks. Your… Very good job,thanks. Your article has most of the information a farmer needs to do the care.

kindly share with us… kindly share with us different feed formulation for different stages of both kiemyeji and other chicken. You can still do for mixing of 70kg

On the previous page, you… On the previous page, you gave us a simple guide on making 70kg of Chick mash,Grower mash, layer mash, broiler starter,broiler finishes and kienyeji mash. The Chick mash ,Grower mash and Layers mash indicated above are they for kienyeji chicken or for other chickens (kuku wa grade)? Do we have kienyeji formulation for different kienyeji stages?

Please read the section on …

Please read the section on “ Feeding Kienyeji Chicken ” above.

Thanks for the information,… Thanks for the information, however i have looked for the feeding schedule for kuriolers on intensive system but i could not find. kindly share with as well.

Hi I need 200 3 weeks old… Hi I need 200 3-week old KARLO chicks. I will appreciate it if you could also confirm all feeds required to maturity including medication. Do you sell feeds too? Can you deliver these to Chuka, Tharaka Nithi County? Kindly confirm and share your affordable costs Regards kubai

Interested with kienyeji… Interested with kienyeji farming

Good idea for we small… Good idea for we small farmers if one follow the steps given at last will get profit Can we start keeping them as groups then be assisted?

Very informative. Hope i… Very informative. Hope i change my kienyeji way of rearing kienyeji chicken.

Good job comrades,I have… Good job comrades,I have just started my kienyeji chicken farm,I expect to get more from you.Thank you

Hello, my question is how I… Hello, my question is how I can get sasso breed in Kenya, siaya county, ugunja sub county

Check the list if SASSO…

Check the list of SASSO Chicken suppliers here https://value.co.ke/article/sasso-chicken-breeds-details-and-management-information

Chicken Farming Business Plan: How to Start a Profitable Poultry Farm in Kenya

Are you looking for a lucrative business opportunity in Kenya? Do you love raising chickens and want to turn your passion into a profitable venture? If yes, then you need a chicken farming business plan.

A chicken farming business plan is a document that outlines the goals, strategies, and financial projections of your poultry farm. It helps you to plan ahead, secure funding, and avoid common pitfalls. A chicken farming business plan also serves as a guide for your day-to-day operations, marketing, and management.

In this article, we will show you how to write a chicken farming business plan that covers all the essential aspects of starting and running a successful poultry farm in Kenya. We will also provide you with a sample chicken farming business plan template that you can download and customize for your own use.

By the end of this article, you will have a clear idea of how to start a profitable poultry farm in Kenya, and what steps you need to take to achieve your goals. Let’s get started!

Benefits of Poultry Farming Business

Poultry farming offers numerous benefits, making it a profitable and rewarding business venture for those who manage it effectively. One of the key advantages of poultry farming is the high demand for poultry products. Whether it’s chicken meat or eggs, there’s always a profitable market for these products.

Chickens also have a fast reproduction and growth rate, resulting in high productivity. A healthy layer chicken, for example, can lay up to 325 eggs in a year. Moreover, selling fully grown healthy chickens can earn you a profit of $10 to $11 per bird, while poultry eggs can be sold for $2 to $3 per crate, with each crate containing 30 eggs.

With 500 layers producing 12,000 eggs per month, a poultry farmer can make a profit of $1,500 per month. These numbers demonstrate the financial potential of a well-managed poultry farming business.

Profitability of Poultry Farming

Starting a poultry farming business can be highly profitable if managed effectively and with careful consideration of market demand and cost-efficiency. The demand for poultry products, such as chicken meat and eggs, is consistently high, making it a lucrative industry to venture into. Chickens have a fast reproduction and growth rate, resulting in high productivity.

A healthy layer chicken can lay up to 325 eggs in a year. Selling fully grown healthy chickens can earn a profit of $10 to $11 per bird. Poultry eggs can be sold for $2 to $3 per crate, with each crate containing 30 eggs. With 500 layers producing 12,000 eggs per month, a poultry farmer can make $1,500 per month.

However, it’s important to consider various factors such as selecting the right type of poultry bird, cage type, area of interest, location, and investment capital. With careful planning and proper management, poultry farming can indeed be a profitable business venture.

Demand for Poultry Products

The high demand for poultry products, such as chicken meat and eggs, creates a profitable market opportunity for poultry farmers. Poultry products are widely consumed and sought after by consumers globally due to their versatility and nutritional benefits. Chicken meat is a popular source of lean protein, while eggs are a staple in many households for their high protein content and versatility in cooking. This high demand ensures a consistent market for poultry farmers, allowing them to generate steady income and maximize their profitability.

The demand for poultry products is driven by various factors, including population growth, changing dietary preferences, and increasing health consciousness among consumers. As the global population continues to rise, the demand for protein-rich foods, such as chicken meat and eggs, is expected to increase. Additionally, as consumers become more health-conscious, they’re choosing poultry products as a healthier alternative to red meat.

The profitability of the poultry farming business is further enhanced by the relatively low production costs and fast growth rate of chickens. Chickens have a short reproduction cycle, allowing farmers to quickly replenish their flocks and meet the growing demand. Moreover, the market prices for chicken meat and eggs are generally favorable, providing poultry farmers with the opportunity to generate significant profits.

Reproduction and Growth Rate of Chickens

With the high demand for poultry products and the profitability of the poultry farming business, it’s important to understand the reproduction and growth rate of chickens. Chickens have a relatively fast reproduction and growth rate, which contributes to their high productivity.

A healthy layer chicken is capable of laying up to 325 eggs in a year. This means that with a flock of 500 layers, a poultry farmer can expect to produce around 12,000 eggs per month. Selling these eggs at a market price of $2 to $3 per crate, which typically contains 30 eggs, can generate a monthly income of approximately $1,500.

Additionally, fully-grown healthy chickens can be sold for a profit of $10 to $11 per bird. Understanding the reproductive cycle and growth rate of chickens is crucial for proper management and planning in the poultry farming business.

It allows farmers to optimize their production and ensure a steady supply of poultry products to meet the market demand.

Profitability of Chicken Meat and Eggs

Chicken meat and eggs are highly profitable products in the poultry farming business, with a steady market demand and attractive market prices. The poultry industry offers great opportunities for financial success. Selling fully grown healthy chickens can earn you a profit of $10 to $11 per bird.

Additionally, poultry eggs can be sold for $2 to $3 per crate, with each crate containing 30 eggs. A healthy layer chicken can lay up to 325 eggs in a year. By having 500 layers producing 12,000 eggs per month, you can make $1,500 per month. This demonstrates the potential profitability of poultry farming.

The high demand for chicken meat and eggs ensures a consistent market, allowing you to easily sell your products and generate a steady income. The market prices for these poultry products are favorable, which further contributes to the profitability of the business. With proper management practices, such as vaccination and disease prevention, you can maximize your profits and maintain a healthy flock.

Productivity of Layer Chickens

Layer chickens, known for their high egg production capacity, are an essential component of a successful poultry farming business. These chickens are specifically bred and raised for their ability to lay a large number of eggs consistently. The productivity of layer chickens is measured by the number of eggs they can produce in a given period of time. On average, a healthy layer chicken can lay up to 325 eggs in a year. This high level of productivity makes layer chickens a valuable asset for poultry farmers.

The profitability of a poultry farming business heavily relies on the productivity of the layer chickens. With 500 layers producing 12,000 eggs per month, a poultry farmer can make around $1,500 per month by selling the eggs alone. Additionally, selling fully grown healthy layer chickens can earn a profit of $10 to $11 per bird. Therefore, it’s crucial for poultry farmers to focus on maximizing the productivity of their layer chickens through proper management practices.

To ensure high productivity, poultry farmers should provide their layer chickens with a clean and comfortable living environment, a balanced diet, and regular vaccinations. They should also monitor the health of the chickens and protect them from predators. By implementing these measures, poultry farmers can enhance the productivity of their layer chickens and ultimately increase the profitability of their business.

Profit From Selling Fully Grown Chickens

To maximize your profits in the poultry farming business, it’s essential to understand the potential income from selling fully grown chickens. Selling fully grown chickens can be a lucrative venture, as the demand for chicken meat is high in the market. On average, a healthy fully grown chicken can be sold for a profit of $10 to $11 per bird. This means that if you have a large number of fully grown chickens ready for sale, you can earn a significant amount of money.

Additionally, selling eggs from your fully grown layer chickens can also contribute to your profits. Poultry eggs can be sold for a price of $2 to $3 per crate, with each crate containing 30 eggs. With 500 layers producing 12,000 eggs per month, you can make approximately $1,500 per month from selling eggs alone.

Profit From Selling Poultry Eggs

Maximizing profits in the poultry farming business involves understanding the potential income from selling poultry eggs. Poultry eggs are a valuable commodity, with a strong market demand and a favorable market price. By selling poultry eggs, you can generate a steady stream of income for your poultry farm.

A healthy layer chicken can lay up to 325 eggs in a year. These eggs can be sold for $2 to $3 per crate, with each crate containing 30 eggs. With 500 layers producing 12,000 eggs per month, you can make $1,500 per month just from selling poultry eggs.

To ensure maximum profitability, it’s important to focus on the quality of your eggs. Customers are willing to pay a premium for fresh, clean, and well-packaged eggs. Implementing proper egg handling and storage practices will help maintain the quality of your eggs and attract more customers.

Additionally, diversifying your product offerings can further increase your profits. You can consider selling specialty eggs, such as organic or free-range eggs, which often command a higher price in the market.

Monthly Income From 500 Layers

By focusing on the potential income from selling poultry eggs, you can generate a steady stream of monthly income from 500 layers on your poultry farm.

With each layer chicken capable of laying up to 325 eggs in a year, your 500 layers can produce a total of 162,500 eggs annually.

Considering that poultry eggs can be sold for $2 to $3 per crate, and each crate contains 30 eggs, you can earn a substantial monthly income.

With 500 layers producing 12,000 eggs per month, you can potentially make $1,500 per month from egg sales alone.

This income can provide you with a stable financial foundation and help you cover your operational costs, such as feed, vaccinations, and maintenance expenses.

It’s important to note that the profitability of your poultry farm will also depend on factors such as market demand, competition, and the overall health and productivity of your layers.

Key Considerations Before Starting

Before you start your poultry farming business, there are several key considerations that you should take into account.

First, you need to select the type of poultry bird and cage type based on your preference and cost-efficiency. Consider whether you want to focus on breeding, hatchery, or feed production in the poultry farming industry.

Additionally, choose a suitable location for your poultry farm with easy access to transportation. The location should also be affordable and have a good population for consumption.

Another important consideration is planning and managing your investment capital based on the scale of your poultry farming business. Determine the amount of capital you’re willing to invest and create a budget accordingly.

Selecting Poultry Bird and Cage Type

When starting a poultry farming business, one of the important decisions you need to make is selecting the type of poultry bird and cage type that best suits your preferences and cost-efficiency.

The type of bird you choose will depend on your area of interest in poultry farming, whether it’s meat production or egg production. For meat production, broilers are a suitable choice as they grow quickly and have high meat yields. If you’re interested in egg production, layers are the preferred option as they’ve a high egg-laying capacity.

In addition to selecting the type of bird, you also need to consider the cage type. There are different housing systems available, such as extensive, semi-intensive, deep-litter, slatted, and battery-caged systems. Each system has its own advantages and considerations. For example, extensive and semi-intensive systems allow birds to roam freely, while deep-litter systems provide easy access to feed and eggs. Slatted or wired housing systems are smaller and can be easier to manage, while battery-caged systems are efficient for egg production but can be more expensive.

Ultimately, your choice of poultry bird and cage type should be based on your specific goals, budget, and the resources available to you. By carefully considering these factors, you can ensure that your poultry farming business is set up for success.

Area of Interest in Poultry Farming

To determine your area of interest in poultry farming, consider the specific aspect of the industry that aligns with your skills, resources, and goals. Poultry farming offers a range of opportunities, including breeding, hatchery, or feed production.

Breeding involves selecting and raising birds for specific traits, such as egg production or meat quality. This area requires a good understanding of genetics and breeding techniques.

Hatchery operations focus on the incubation and hatching of eggs, ensuring the healthy development of chicks. If you have experience in managing incubators and providing optimal conditions for egg development, this may be the right area for you.

Another area of interest is feed production, where you can formulate and produce nutritious feed for your poultry. This requires knowledge of animal nutrition and access to quality feed ingredients.

Choosing a Suitable Location

Finding the perfect location is crucial for the success of your poultry farm, as it will determine factors such as accessibility, market proximity, and affordability of land.

When choosing a suitable location for your chicken farm, consider the accessibility of the area. You want to ensure that transportation is convenient, allowing for easy movement of supplies and products.

Proximity to the market area is also important, as it reduces transportation costs and ensures a steady demand for your poultry products.

Additionally, take into account the affordability of the land. Look for areas where the cost of land is reasonable and fits within your budget.

Conduct thorough research and consider consulting with experts or local poultry farmers to gather valuable insights about potential locations.

Planning Investment Capital

Now that you have chosen a suitable location for your poultry farm, it’s important to focus on planning your investment capital to ensure the success and profitability of your business.

Determining the amount of capital required will depend on the scale of your poultry farming operation. Whether you’re starting a small-scale, medium-scale, or large-scale farm, it’s crucial to have a well-thought-out financial plan in place.

To begin, you need to estimate the costs involved in setting up your poultry farm. This includes purchasing land, constructing housing systems, buying chicken cages, acquiring day-old chicks, and investing in necessary equipment. Additionally, you should consider the expenses related to feed, vaccinations, labor, and other operational costs.

Once you have determined your capital requirements, you can explore various sources of financing. This may include personal savings, loans from financial institutions, or partnerships with investors. It’s important to carefully evaluate your options and choose the most suitable financing method for your business.

Furthermore, having a detailed budget and regularly reviewing your financial performance will help you track your expenses and revenues. This will enable you to make informed decisions and adjust your operations accordingly.

Steps to Start Poultry Farming

Once you have planned your investment capital, you can take the next steps to start your poultry farming business.

The first step is to buy a suitable land in a remote area with good transportation. This ensures that your poultry farm is easily accessible for both supplies and distribution.

After acquiring the land, you need to build the necessary structures, such as housing systems, to ensure the safety and profitability of your chickens. It’s important to invest in appropriate chicken cages to provide a comfortable living environment for your birds.

Once the infrastructure is in place, you can purchase day-old chicks from a reliable hatchery. Proper management practices, including vaccination and disease prevention, are crucial for the health and well-being of your chickens.

Following these steps will set you on the path to starting a successful poultry farming business.

Buying Suitable Land

To begin your poultry farming business, the first step is to acquire a suitable plot of land in a remote area with good transportation access.

Finding the right land is crucial for the success of your chicken farm. Look for a location that’s away from residential areas to minimize the impact of noise and odor on nearby communities. The land should have ample space to accommodate the necessary structures, such as housing systems and storage facilities.

Additionally, ensure that the land has access to reliable transportation routes, as this will facilitate the movement of supplies and products. Consider the proximity to markets as well, as it can reduce transportation costs and improve the efficiency of your operations.

Take into account the cost of the land and evaluate its affordability in relation to your budget. Conduct thorough research and visit potential sites to assess the soil quality, availability of utilities, and overall suitability for poultry farming.

Building Required Structures

You will need to construct the necessary structures for your poultry farm to ensure the safety and profitability of your chickens.

The primary structure you’ll need is a housing system for your chickens. There are different types of housing systems to choose from, such as extensive, semi-intensive, deep-litter, slatted, and battery-caged systems. Each system has its advantages and disadvantages, so it’s important to choose the one that best suits your needs and budget.

Additionally, you’ll need to invest in equipment such as feeders, nests, incubators, heaters, and egg trays to ensure the proper care and management of your chickens.

These structures and equipment will provide a clean and comfortable environment for your chickens, promote their health and well-being, and facilitate efficient feeding and egg collection.

Purchasing Chicken Cages

When purchasing chicken cages for your poultry farm, it’s important to consider the size, quality, and design of the cages to ensure the comfort and productivity of your chickens.

The size of the cages should provide enough space for the chickens to move around and stretch their wings, as overcrowding can lead to stress and decreased egg production.

The quality of the cages is crucial for their durability and longevity. Look for cages made of sturdy materials that can withstand the wear and tear of daily use.

Additionally, consider the design of the cages. Opt for cages with easy access to feeders and waterers, as well as removable trays for convenient cleaning. Good ventilation is also important to maintain a healthy environment for the chickens.

Take into account the specific needs of your flock, such as the number of chickens and their breed, to determine the appropriate size and design of the cages.

Buying Day-Old Chicks

When purchasing day-old chicks for your poultry farm, it’s important to consider the breed and health of the chicks to ensure a successful start to your flock.

The breed of the chicks will determine their growth rate, egg-laying potential, and overall suitability for your farming goals. It’s crucial to research and select a breed that aligns with your specific needs and market demand.

Additionally, the health of the chicks is of utmost importance. Look for a reputable hatchery that follows strict biosecurity measures and provides vaccinations to prevent the spread of diseases. Inspect the chicks carefully for any signs of illness or deformities before making a purchase. Healthy chicks will have bright eyes, active behavior, and clean feathers.

Proper Management Practices

Implementing proper management practices is essential for the success and profitability of your poultry farming business. Managing your chicken farm efficiently will help ensure the health and productivity of your birds, as well as maximize your profits.

One important aspect of proper management is maintaining a clean and comfortable environment for your chickens. This includes providing adequate ventilation and temperature control, as well as regular cleaning and disinfection of the coop.

It’s also crucial to monitor the health of your chickens and implement a vaccination program to prevent disease outbreaks. Additionally, practicing good hygiene, providing a balanced diet, and protecting your chickens from predators are all important management practices.

As your poultry farm grows, it’s important to continuously evaluate and improve your farming practices. This includes expanding your flock based on market demand, exploring new market opportunities, and diversifying your product offerings.

Implementing sustainable and environmentally friendly practices, investing in technology and automation, and developing a strong brand identity and marketing strategy are also key management practices.

Importance of a Poultry Farming Business Plan

To ensure the success and profitability of your poultry farming business, it’s crucial to have a well-structured and thought-out poultry farming business plan in place.

A business plan serves as a roadmap for your business, helping you understand your current position and set goals. It includes important considerations such as selecting the type of poultry bird, cage type, area of interest, location, and investment capital.

By having a well-planned business strategy in place, you increase the chances of success and profitability in your poultry farming venture. Implementing your poultry farming business plan is crucial for achieving the desired results and overcoming challenges such as lack of government support, high starting capital, disease outbreaks, and market competition.

A poultry farming business plan also acts as a tool to attract investors and secure financing for your business. Therefore, investing time and effort into creating a comprehensive business plan is essential for the long-term success of your poultry farming business.

Understanding Current Position and Goals

Understanding your current position and goals is essential for the success of your poultry farming business. By evaluating your current position, you can identify strengths and weaknesses, allowing you to make informed decisions and develop strategies for improvement. Assessing your goals helps you determine the direction you want to take your business in and sets a clear path for achieving success.

To understand your current position, you need to examine various aspects of your poultry farming business. This includes evaluating your financial standing, market position, production capacity, and operational efficiency. By analyzing these factors, you can identify areas that need improvement and areas where you excel.

Setting goals is equally important as it provides a roadmap for your business. Your goals should be specific, measurable, attainable, relevant, and time-bound (SMART). They should align with your long-term vision and help you stay focused and motivated. Whether your goals include increasing production, expanding market reach, improving profitability, or implementing sustainable practices, they should be realistic and achievable.

Business Strategy for Success

Developing a strong and effective business strategy is essential for ensuring the success and profitability of your poultry farming business. A well-planned strategy will guide you in making informed decisions, staying competitive in the market, and achieving your business goals.

To create a successful strategy, you need to consider various factors such as market demand, competition, operational efficiency, and financial management. Firstly, you should conduct extensive market research to understand the demand for poultry products, identify your target customers, and analyze the competition. This will help you determine your unique selling proposition and develop marketing strategies to attract and retain customers.

Additionally, you should focus on optimizing your operational efficiency by implementing effective farming practices, utilizing technology and automation, and ensuring proper management of resources. Financial management is also crucial, including budgeting, monitoring expenses, and seeking financial assistance if needed.

Implementing the Business Plan

Now that you have developed a comprehensive business plan for your poultry farming business, it’s time to put it into action.

Implementing your business plan is crucial for achieving the desired results and ensuring the success and profitability of your venture.

Start by buying a suitable land in a remote area with good transportation. Build the necessary structures, such as housing systems, to ensure the safety and profitability of your chickens.

Purchase appropriate chicken cages and buy day-old chicks from a reliable hatchery. Follow proper management practices, including vaccination and disease prevention, to ensure the health and well-being of your poultry.

Continuously evaluate and improve your farming practices, expanding your flock based on market demand and exploring new market opportunities.

Develop a strong brand identity and marketing strategy, engaging with customers through social media and other channels.

Monitor your financial performance, create a budget, and seek financial assistance or grants if needed. Stay informed about tax regulations and evaluate and optimize your financial performance.

Challenges in Poultry Farming Business

Running a poultry farming business comes with its fair share of challenges that need to be addressed in order to ensure success and profitability. One of the challenges is the lack of government support, which often requires you to run the business independently.

Additionally, starting a poultry farm requires a high initial capital investment, which can be a barrier for some individuals. Disease outbreaks can also pose a significant challenge, as maintaining a clean and disease-free environment is crucial for the health and productivity of the chickens. This includes implementing proper vaccination protocols and regularly monitoring the flock for any signs of illness.

Furthermore, the cost of vaccinations and poultry feed can be quite high, affecting the overall profitability of the business. Market competition, maintaining product quality, managing labor, and staying updated with industry regulations are additional challenges that poultry farmers may face.

Overcoming these challenges requires careful planning, effective management strategies, and continuous adaptation to market conditions.

In conclusion, starting a chicken farming business can be a lucrative venture with high demand for poultry products. By understanding the reproduction and growth rate of chickens and implementing a well-planned business strategy, you can achieve profitability in this industry.

However, it’s important to be aware of the challenges you may face and how to overcome them. With the knowledge and insights gained from this article, you’re now equipped to make informed decisions and succeed in the world of chicken farming.

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You can make money raising commercial layers

Written by Maurice Rangoma.

User Rating: 5 / 5

One of the profitable poultry farming business is layers chicken farming. You can start small and expand as you grow. This poultry house is designed to accommodate 200 birds. If more than 200 birds will be kept,

the length of the house can be extended by 3.9 meters for every 100 layers. The materials indicated can however be replaced by any alternatives available in your locality if convenient and less costly. For example off-cuts can be replaced by bricks and cedar posts by ordinary tree poles. The space where wire mesh is used for ventilation can be altered according to local climatic conditions. One assumption is that there exists a room that can be used for rearing the chicks and another available as a store for feeds and other poultry materials. This venture is especially suitable for those in the urban and peri-urban areas because it does not require vast land and the market exists nearby. Many youth groups formed by developmental organizations can take advantage and raise commercial layers for financial gains.

House plan and design

Front view

Ground plan

Cost of materials and construction

Poultry equipment

Feeders Feeders are distributed at one round feeder per 25 birds. Therefore 8 feeders are required for each batch of 200 birds. Each round feeder goes at Kshs 600. Cost = Kshs. 4,800.

Waterers Waterers are distributed alternately between feeders therefore 8 are required for a batch of 200 birds. Each feeder goes at Kshs 600. Cost = Kshs. 4,800.

Laying nests One box for every four birds is enough. Dimensions should be 12 inches base diameter and 8 inches high walls on the lower end and 12 inches on the higher end. These are usually made of wood. A slanted roof to deter buildup of manure should be placed over the nest boxes to ensure comfort and privacy to the birds.

Perches or roosts Chickens prefer to roost at night on perches. Perching space of 15 to 20 cm should be allowed for each bird. The cross-section of each perch bar should be 2 to 3 cm.

Assuming a laying percentage of 90%, 6 egg trays are required for each batch of 200 birds. Cost = 600.

Poultry Feeds

4 (70kg bag) bags of chick mash per month for 17 weeks cost about 4 x 4 x 3,300 = 52,800.

8 (70 kg bag )bags of layers mash per month for 200 layers. Cost is 2500 x 8 = Kshs 20,000 per month

NB: You need to verify these prices because feed prices have been changing very fast and depend on locality.

Year 1 Assuming laying percentage at 90% 200 birds x 90% x 8 Mo x 30 days x 8 Kshs/egg = 345,600

Year 2 Assume laying percent of 80% 200 birds x 80% x 12 months x 30 days x 8 Kshs/egg = 460,800 Assuming 80% survival rate Sale of spent chicken @ Kshs 400 per bird = 200 x 80% x 400 = 64,000

What you can do to cut costs

Obviously the first would be to rent a house instead of constructing one. This will reduce your cost by Kshs 148,070 save for monthly rents for the two years. Besides relying on a temporary structure, the other disadvantage is that you have no control over the housing therefore some house improvements might not be possible. Alternatively you can construct a cheaper house using cheaper materials, and opting for an earth floor. Finally, other than the financial profits you can get from this endeavour there is also the other benefit which most people do not consider; the vast experience you will get over the two year period in rearing layers for commercial purposes. Well you can try this at home.

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Chicken hatchery business plan in Kenya

Here is a general outline for a chicken hatchery business plan in Kenya:

Executive Summary: This section should provide an overview of the hatchery business, including its purpose, mission, and goals. It should also provide a brief description of the products and services offered, target market, and competition.
Market Analysis: In this section, you should conduct market research to determine the size and growth potential of the poultry industry in Kenya, including the demand for hatching eggs and day-old chicks. You should also analyze the competition and identify potential customers.
Business Description: In this section, you should provide a detailed description of the hatchery business, including its products and services, ownership structure, and management team. You should also include information on the location, size, and facilities of the hatchery.
Marketing Plan: In this section, you should outline your marketing strategy, including your target market, pricing strategy, distribution channels, and advertising and promotion plan.
Operations Plan: In this section, you should describe the day-to-day operations of the hatchery, including the processes involved in incubating and hatching eggs, brooding and raising chicks, and selling and delivering products. You should also include information on the equipment and infrastructure required, labor needs, and operating hours.
Financial Plan: In this section, you should provide a detailed financial analysis of the hatchery business, including projected income statements, balance sheets, and cash flow statements. You should also include a budget for startup costs, operating expenses, and marketing expenses.
Conclusion: This section should summarize the main points of the business plan and provide a final conclusion on the viability of the hatchery business in Kenya.

Here is a sample chicken hatchery business plan for Kenya:

Executive Summary

Our hatchery business aims to provide high-quality hatching eggs and day-old chicks to the poultry industry in Kenya. Our mission is to improve the quality and productivity of the poultry industry by providing healthy, disease-free birds to farmers and producers. Our goal is to become a leading hatchery in Kenya by providing top-notch products and services and by maintaining strong relationships with our customers.

Market Analysis

The poultry industry in Kenya is rapidly growing, with increasing demand for hatching eggs and day-old chicks. However, there is a lack of reliable and high-quality hatcheries in the market, which provides a significant opportunity for our business. Our target market includes poultry farmers and producers, as well as hatchery owners and feed suppliers. Our competition includes other hatcheries in Kenya, as well as imports from other countries.

Business Description

Our hatchery business will be registered as a limited liability company, with the ownership structure divided among a small group of experienced and passionate individuals. The hatchery will be located in a convenient and accessible location, with a spacious facility to accommodate the incubators, hatchers, brooders, and other necessary equipment. Our management team will be composed of experts in the poultry industry, with extensive experience in hatchery operations and management.

Marketing Plan

Our marketing strategy will focus on building relationships with poultry farmers and producers, as well as hatchery owners and feed suppliers. We will offer competitive pricing for our hatching eggs and day-old chicks, with discounts for bulk purchases. Our products will be distributed through our own hatchery, as well as through partner hatcheries and feed suppliers. We will also advertise and promote our business through trade shows, brochures, and social media.

Operations Plan

Our hatchery operations will include the incubation and hatching of eggs, brooding and raising of chicks, and selling and delivery of products. We will use high-quality equipment and infrastructure, including incubators, hatchers, brooders, and feeders. Our labor needs will include experienced hatchery workers, as well as a sales and marketing team. Our operating hours will be from Monday to Saturday, from 8am to 5pm.

Financial Plan

Our projected income statements, balance sheets, and cash flow statements indicate that the hatchery business is financially viable, with strong potential for growth and profitability. Our startup costs will include the costs of land, building, equipment, and inputs, as well as marketing and advertising expenses. Our operating expenses will include the costs of labor, electricity, feed, and other inputs. Our marketing expenses will include the costs of trade shows, brochures, and social media advertising.

Our chicken hatchery business is well-positioned to succeed in the growing poultry industry in Kenya, with a strong market demand for high-quality hatching eggs and day-old chicks. Our experienced and dedicated management team, coupled with our commitment to providing top-notch products and services, will ensure the success and growth of the business. We believe that our business plan provides a solid foundation for the hatchery and we are confident in its viability and potential for success.

The best chicken farming business plan (Updated Plan)

Chicken farming business plan: before you start a business, you must have a business plan that will help you execute your idea properly. When it comes to chicken farming, things are not any different. Here is the business plan you need to as written by Dr. Watson Messo, a Vet at Kenchic :

The best chicken farming business plan:

The Executive summary

It is extremely important to visualise what you want to do in business. If you want to do broiler production, ask yourself how many broilers do I want to keep per cycle? what is the customers’ preference in the market? If you want to sell eggs or meat, how many restaurants, supermarket, bars are you targeting?

Put these down in a summary. Indicate your initial investment capital, or do you intend to borrow for the construction of chicken house/unit.

What about capital to buy poultry equipment and the working capital to keep the process going until the products hit the market. Can you work out your expected profit margin during the peak period of demand and low period.

Business idea

Clarify your business idea with certainty and without any ambiguity. Write something like, I want to rear 500 broilers per cycle, 7 cycles per year. I will locally produce, process pack and sell the meat at slaughter weight of 1.75kg live weight at the restaurants and hotels within Siaya and Bondo district. Clarify that you will produce meat or eggs of high quality as preferred by the customers.

Project description

Describe how you will put your ideas into reality by designing and constructing the units, the labour source, your financial sources, where to buy chicks, feed etc. Describe sources of funding, where to get water, who will be in-charge of what, where are you going to construct poultry unit, is it full time engagement or part-time.

Do your market research and analysis diligently, know who your competitors are, your target markets, list the hotels and restaurants and bars in your locality. Seek to know the owners or managers by name and mobile numbers. Print some leaflets and introduce to your friends and relatives first before you seek other target groups.

Execute operation plan

Draw a calendar of events as you plan to operationalise every activity. Seek assistance from experts and experienced farmers on construction of sheds, where to buy quality chicks, feed availability etc. Seek knowledge on chicken growing, egg production or meat processing and grading, transport, pricing and labelling and marketing. Take time to learn poultry brooding, rearing, production and marketing.

Peris Mbuthia: How I saved Sh. 25 million to start my business

Financial planning

Draw up cost of construction, buying equipment and working capital for buying chicks, feed, packaging costs, vet cost etc. Project your profit and loss account, projected balance sheet. This is especially important if you intend to get bank loan or funding from financial institutions. After putting everything in writing then you will be able to see clarity in what you want to venture into without uncertainties.

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Commercial Layer Farming In Kenya

Layers are egg laying poultry birds for the purpose of commercial egg production. Layer chickens are a special highbred hens, which need to be raised from when they are one day old. They start laying eggs commercially as early as 18 weeks of age. They remain laying eggs continuously till their 72-78 weeks of age. Popular Commercial layer breed reared in Kenya is Isa brown.

Housing for Layer Birds

Ideal house for layers should be spacious enough allowing 2 birds per square feet, should be well ventilated, draught free, the roof should be leaf proof.
The house should be rectangular in shape and walls higher than 3ft on the longer side. The wall can be made from off-cuts, iron sheets, silver boards or bricks. The rest parts of the walls can be made of wire mesh. The roof should have a reflecting surface.
Cement floors are the best as they are easier to clean. There should be a foot-bath at the entrance to the house for those entering the house to disinfect their foot ware.
To reduce the risk of rodents gaining entrance into the flock house, clear all the vegetation in an area 3-4 meters around the flock house. The feed store should also be separate from the house.

Hygiene and sanitation of Layer Birds

All-in all-out system is the best management practice as it prevents the build-up of diseases and disease outbreaks. If one chose to keep flocks of different ages, then each flock MUST be housed in its own house, and have a distance of 10m between the units. The flock house should be constructed in isolated areas to decrease the risk of contamination. Fence the houses to exclude stray animals and visitors, keep the door always closed.
Poultry workers should always wear clean, disinfected foot ware and clothing. When visiting birds of different ages, start with the youngest flock and always visit sick flocks last, irrespective of their age.
Avoid introduction of materials and / or equipment into the poultry house without thorough cleaning and disinfection as these items can be carriers of disease- causing organisms.

Rearing From Day One Old Chick

Preparing the house

As soon as the old flock has been depopulated, clean and disinfect the layer house and equipment.
Remove all the old litter to avoid re-contamination of the house.
Wash the house with water and soap, starting from the roof, walls and then the floor. Allow the house to dry before disinfecting it (roof, walls and floor).
Wash and disinfect all the equipment.
Allow the house to remain empty for at least 2 weeks after removing old stock to reduce the build-up of diseases and parasites.
Place 4 inches of litter material (wood shavings, straw, rice husk or coffee husks). The litter helps in insulate the floor and absorb moisture from chicken droppings.
Prepare the brooder area at least 24 house before the chicks arrive.
Check the brooder temperature before introducing chicks, ensure feed and water troughs are at the right place (with clean water in which glucose has been dissolved and clean feed on newspaper before the chicks learn to feed from the troughs)

Brooding and brooder management of layer chicken

Collect chicks that are healthy with no signs of infection and free from deformities.
Transport chicks in well ventilated boxes; avoid wind and direct sunlight or rain. Transport should be from hatcheries to the farm without any unnecessary stops
On arrival at the farm carefully remove the chick boxes from the transport vehicle into the flock house. Carefully remove the chicks from the boxes into the brooder ring.
Once the chicks are introduced in the brooder, provide them with clean feed and water. Add glucose, vitamins and liquid paraffin in water. The glucose provides the chicks with ready source of energy and help overcoming stress while liquid paraffin assist in passage of faeces.
For the first 48 hours spread feed on a paper placed on the litter, the papers with feed should be well distributed in the brooder area.
Maintain proper temperature in the brooder temperature. The temperature should be monitored by installing minimum-maximum thermometer in the brooder at a height of the chicks
Excessive chick noise during brooding is an indication that the chicks are uncomfortable. This is commonly due to improper temperatures, water or feed stress.
The brooding area should be enlarged progressively to avoid overcrowding. The birds should be allowed to occupy the whole house by the time they are 3 weeks of age.
During brooding it is essential to maintain proper ventilation regardless of the cost of maintaining the brooder temperatures. Ventilation is important in removing the ammonia from the house and ensuring that the litter is dry thereby reducing disease challenge. Layers also require fresh air to grow and produce eggs.

Temperature requirement in the brooder for Layers

Read also Light,Feeding & Disease management in Layers farming

Commercial layer Farming In Kenya: Light, Feeding & Disease Management

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How to Write a Highly Effective Business Plan in Kenya [Step By Step]

Starting a business in Kenya can be an exciting and rewarding journey. However, to be successful in any business, you need careful planning and preparation. One essential tool for success is a well-crafted business plan.

Now, if you have run or tried to start a business at some point, you know that writing a good business plan in Kenya can be a real pain. This mostly has to do with the fact that there aren’t that many helpful resources to help you write this important document.

To help you out, I have done plenty of research to identify the essential recipes of any effective business plan. So, in this guide, I will take you through the step-by-step process of writing a comprehensive business plan in Kenya that will work in most situations.

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Types of Business Plans in Kenya

The first mistake people make when writing a business plan in Kenya is trying to come up with the perfect plan. However, businesses are different. There is no standard format that you must follow to write an acceptable plan.

What works for someone else might not work for your business. So, the first thing you need to do is decide what type of plan would be ideal for your business.

That said, there are two primary types of business plan formats you can choose from:

Traditional format
Lean format

Each format serves a different purpose and caters to different business needs. Let’s discuss the key differences and what you’ll need to include in each format:

Traditional Business Plan Format

The traditional format is a comprehensive and detailed approach to business planning. You mostly use this format when seeking funding from investors, applying for loans, or presenting to external stakeholders who require a thorough understanding of your business.

The traditional format typically includes the following sections:

Executive Summary: A concise overview of the entire business plan, highlighting the key points and attracting the reader’s attention.
Company Description: Provides an overview of the business, including its legal structure, history, mission statement, and goals.
Market Analysis: Examines the target market, industry trends, competition, and customer demographics.
Product or Service Line : Describes the products or services you offer, their features, benefits, and unique selling proposition (USP).
Marketing and Sales Strategy: Outlines the marketing and sales approach, including pricing, distribution channels, promotional strategies, and customer acquisition plans.
Organizational Structure and Management: Defines the legal structure, key team members, their roles and responsibilities, and the company’s organizational chart.
Product Development and Operations: Details the process of developing and delivering products or services, including manufacturing, sourcing, and quality control.
Financial Projections: Presents financial forecasts, including sales projections, expense estimates, profit and loss statements, cash flow statements, and balance sheets.
Funding Request and Use of Funds: If you are seeking funding, this section outlines the amount of funding you need, its purpose, and how you will utilize it.
Risk Assessment and Mitigation: Identifies potential risks and challenges, along with contingency plans and strategies to mitigate them.
Appendices: Additional supporting documents, such as market research data, resumes of key team members, balance sheets, product brochures, and legal agreements.

Lean Business Format

The lean format, also known as the one-page business plan, is a condensed and simplified version of the traditional format. It is suitable for internal use, quick reference, or when you have limited time and resources.

In most cases, if you are starting a small business, you will likely only need a lean business plan. I wouldn’t recommend going through the hassle of writing a comprehensive business plan if you are only starting a small business.

The lean format typically includes the following sections:

Problem: Identifies the problem or need in the market that the business aims to solve.
Solution: Describes the product or service that addresses the identified problem or need.
Target Market: Defines the specific customer segment(s) the business intends to serve.
Unique Value Proposition (UVP) : Clearly states the unique selling points or advantages of the product or services over those that already exist in the market.
Key Metrics: Outlines the key performance indicators (KPIs) that you will use to measure the success and progress of your business.
Channels: Describes the marketing and distribution channels that you will utilize to reach the target market.
Revenue Streams: Identifies the different sources of revenue for the business.
Cost Structure: Provides an overview of the main cost components involved in running the business.
Milestones: Sets specific milestones or goals to track progress and achievements.

The lean format emphasizes brevity and clarity, focusing on the core elements you need to communicate the business idea quickly and effectively. As I said, it is likely what you will need, unless you are running a large-scale business that requires outside funding.

While the traditional format is more comprehensive, it requires significant time and effort to create. The lean format, on the other hand, provides a streamlined and concise overview, making it suitable for startups, small businesses, or when you need a quick snapshot of your business.

Therefore, the choice between the two formats depends on the specific purpose, audience, and resources available for business planning.

Steps to Writing an Effective Business Plan in Kenya

When writing a business plan, I always recommend doing things in order instead of blindly following the standard business plan format. This will help you create a more wholesome business plan that can help your business quickly get off the ground.

So, the steps I am going to outline here might not be the same as what you see in a standard traditional business plan. However, this format will still work and helps be more orderly. After writing, you can rearrange the sections to match a format you are more comfortable with.

For instance, while experts recommend writing the executive summary last, it is usually the first section in your business plan.

Here are the steps you should follow when writing a business plan in Kenya:

Understand the Purpose of Your Business Plan
Conduct Market Research
Define Your Business Model
Write the Executive Summary
Write the Company Description
Describe Your Product or Services
Outline Your Marketing and Sales Strategy
Show Your Financial Projections
Describe the Organizational Structure and Management
Perform Risk Assessment and Mitigation
State Your Funding Request or Requirements
Outline the Implementation and Execution Plan
Add an Appendix

Before diving into the details, you need to clarify the purpose of your business plan. Determine whether it is intended for internal use or to attract external stakeholders such as investors or lenders. Understanding your target audience will help shape the content and tone of your plan. It also helps you decide whether to use a lean or traditional business plan format. Later in this guide, I will show you how to clearly define the purpose of your business plan and decide on the best course of action. So, keep reading.

To build a solid foundation for your business plan, you must conduct thorough market research To do this, analyze the target market, evaluate industry trends and competition, and identify customer needs and preferences. This research will help you position your business effectively and make informed decisions.

Clearly define the nature of your business, whether it’s a product or service-based enterprise. Outline the key features of your offering and identify your unique selling proposition (USP). Additionally, explain your revenue streams and pricing models to demonstrate the financial viability of your business.

Provide an overview of your business idea , highlighting its uniqueness and potential. The executive summary should summarize the key elements of your business plan, including your target market, products or services, marketing strategy, and financial projections. Most experts recommend writing the executive summary last after you get a good picture of your business.

In this section, explain the nature of your business, its legal structure, and your mission statement. Clearly describe the products or services you offer and the problem they solve for your target market. Lastly, highlight any unique selling points or advantages your business has.

I like to think this is the most important part of your business plan. In fact, all the other sections revolve around proving that your product or service is viable. Now, this is where you go into more detail to describe what your product or service is all about. You need to explain their features, benefits, and any unique aspects. You can also outline your product development or service delivery process. In a nutshell, this section should: ✓ Explain how your product or service works ✓ Detail the pricing model for your product or service ✓ Identify the target customers ✓ Define the supply chain and order fulfillment strategy ✓ Detail sales strategy ✓ Show your distribution strategy

Identify your target customer segments and outline your marketing channels and strategies. Start by clearly defining how you will reach your customers and differentiate yourself from competitors. Next, create a sales forecast and budget to demonstrate the revenue generation potential of your business. Additionally, outline customer acquisition and retention plans to showcase your approach to sustainable growth.

This section involves estimating startup costs and the initial investment you will need to start the business. To show your financial projections, create a sales forecast and revenue projections based on market research and industry trends. After that, analyze operational expenses and overhead costs to ensure they are realistic and aligned with your revenue expectations. This will help you develop a cash flow statement and profit and loss statement to provide a clear picture of your financial health. While at it, don’t forget to project financial metrics such as return on investment (ROI) and conduct a break-even analysis to assess the profitability of your business.

Use this section to describe the legal structure of your business, such as whether it is a sole proprietorship, partnership, or limited liability company. Start by defining the roles and responsibilities of key team members and then highlight their expertise and experience. Make sure that you are presenting a strong management team that will instill confidence in potential investors and lenders.

In this section, identify potential risks and challenges that your business may face, such as market fluctuations or regulatory changes. Next, evaluate the potential impact of these risks and develop contingency plans and risk mitigation strategies. By addressing potential obstacles upfront, you demonstrate preparedness and minimize the potential for negative outcomes for your business.

If you are seeking funding, clearly state the amount of funding you need and its purpose in this section. Ensure that you describe how the funds will be used and outline your repayment plan, if applicable. To succeed with your funding request, you may want to provide supporting financial data, such as cash flow projections and break-even analysis in your business plan.

To ensure that you actually put your business plan to work, you should define a realistic timeline for implementing it, taking into account the necessary steps and resources you require. A big part of defining an execution strategy is setting milestones and goals for different phases of your business’s growth. To achieve this, allocate resources and budget accordingly and establish a monitoring and evaluation process to track progress and make necessary adjustments.

This is the last section of your business plan. Here, include any supporting documents, such as market research data, resumes of key team members, and relevant legal agreements. You should also attach financial statements, including balance sheets, income statements, and cash flow statements.

How to Define the Purpose of Your Business Plan

As promised, I am going to briefly show you how you can define the purpose of your business plan. This exercise will help you decide what kind of business plan you need so that you can allocate time and the right resources to it.

The purpose of a business plan can vary depending on the target audience (people who will read your business plan), the size of the business, and your specific objectives. For instance, whether you need funding or not.

Here are the key steps to define the purpose of a business plan:

Are you seeking funding from investors or financial institutions?
Do you need a roadmap to guide your business operations and strategy?
Are you looking to attract potential partners or key employees?
Do you want to assess the viability of your business idea before launching it?
Consider Your Target Audience: Determine who will be reading your business plan. The purpose may vary depending on whether you are presenting it to potential investors, lenders, partners, or internal stakeholders. Whatever the purpose, ensure that you tailor your business plan to address the specific needs and interests of its audience.
Define Internal vs. External Purpose: Differentiate between internal and external purposes of your business plan. An internal business plan primarily serves as a strategic tool for the entrepreneur and the management team. It outlines the company’s goals, strategies, and operations. On the other hand, an external business plan is aimed at external stakeholders and focuses more on market analysis, financial projections, and investor returns.
Craft a Clear and Concise Mission Statement: A mission statement succinctly communicates the core purpose and values of your business. It should define what your business does, who it serves, and how it differentiates itself from competitors. This statement will guide the overall purpose and direction of your business plan.
Set Measurable Objectives: Determine the specific objectives you want to achieve with your business plan. For example, if seeking funding, your objectives may include securing a certain amount of investment or achieving a specific valuation. If using it for internal purposes, your objectives might revolve around increasing market share, improving profitability, or expanding into new markets.
Align Purpose with Action: Ensure that the purpose of your business plan aligns with your overall business strategy. The goals and objectives set in your plan should drive the actions you take to accomplish them. Your business plan should act as a roadmap, providing a clear path toward achieving your desired outcomes.

Why Is a Business Plan Important When Starting a Business in Kenya?

A business plan is important for several reasons:

Roadmap for Success: A business plan serves as a roadmap that outlines the goals, strategies, and actions required to achieve success. It provides a clear direction for the business and helps you stay focused on its objectives.
Business Validation: Creating a business plan requires conducting thorough market research, analyzing the competition, and understanding customer needs. This process validates the feasibility and viability of the business idea before investing significant time and resources.
Funding and Investment : Investors, lenders, and financial institutions often require a business plan to evaluate the potential of a business and assess its profitability. A well-prepared plan can increase the chances of securing funding or investment by demonstrating a clear vision, growth potential, and a solid financial outlook.
Decision-Making Tool: A business plan enables entrepreneurs to make informed decisions by analyzing various factors such as market trends, financial projections, and operational requirements. It helps identify potential risks and challenges and provides a framework for developing contingency plans.
C ommunication and Alignment : A business plan serves as a communication tool, enabling entrepreneurs to articulate their vision, mission, and goals to stakeholders, including employees, partners, and suppliers. It aligns all stakeholders towards a common objective and ensures everyone is on the same page.
Operational Efficiency: A business plan outlines the organizational structure, roles and responsibilities, and operational processes. It helps streamline operations, optimize resource allocation, and improve overall efficiency.
Growth and Expansion: As a business grows, a business plan can guide its expansion efforts by providing a framework for assessing new market opportunities, introducing new products or services, and developing strategies to penetrate new markets.
Monitoring and Evaluation: A business plan establishes key performance indicators (KPIs) and benchmarks to measure the progress of the business. Regularly reviewing and updating the plan allows entrepreneurs to track their performance, make adjustments as needed, and ensure they are on track to achieve their goals.

The Bottom Line

Creating a business plan is an essential step for any entrepreneur in Kenya. It provides a roadmap for success, helps secure financing, and facilitates decision-making. Therefore, by following the steps I outlined above, you’ll be well-equipped to navigate the entrepreneurial landscape in Kenya.

Remember, a business plan is a dynamic document that should be reviewed and updated regularly as your business evolves. This means that it doesn’t have to be perfect the first time you write it. You can always come back later and update it as the dynamics of your business change.

L.K. Nathans

I am a personal finance enthusiast and digital marketer. My work here is to help you navigate your financial journey and achieve your main money goals. Through Omoka Digital, I provide practical tips, strategies, and insights on budgeting, saving, investing, and debt management. My aim is to empower you with the knowledge and tools you need to make informed financial decisions and improve your financial well-being.

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business plan examples in kenya pdf

To create a successful business plan in Kenya, consider the following steps:

Market research: Study the market and understand the demand for the product or service you want to offer.
Define your target market: Identify your target customer segment and their needs and preferences.
Define your product or service: Clearly define the product or service you want to offer, its unique selling point, and how it will solve the problem of your target market.
Financial projections: Establish realistic financial projections, including projected income, expenses, and profit.
Marketing and sales strategy: Develop a marketing and sales strategy to reach your target market and generate revenue.
Operations plan: Define the operational procedures, resources, and systems you need to run the business efficiently.
Risk analysis: Identify and evaluate potential risks to your business and plan strategies to mitigate them.
Conclusion: Sum up the key points of your business plan and explain why you believe the business w ill be successful.

Remember, a business plan should be a living document that evolves as your business grows and changes. Keep it updated regularly to ensure its relevance and accuracy.

How to write the best business plan in Kenya: Guide

September 16, 2023
Business Advisory

Pencil sheet with an inscription business plans,

Are you looking to write better business plans for your new or existing business? A good business plan is like a compass, blueprint or roadmap that guides startups and established businesses alike toward success.

In this comprehensive guide, you will master the process of writing a practical business plan. Whether you’re an aspiring business owner in Nairobi, a tech innovator in Mombasa, or a seasoned entrepreneur in Kisumu, this post is your key to mastering the art of business planning in Kenya.

What is a business plan?

What is the purpose of writing a business plan.

Who should write a business plan?

Executive Summary

Business description, business environment analysis, marketing plan, operations plan, management plan, financial plan.

Milestones (M&E)
Attachments
FAQS How to Write a Business Plan in Kenya

A business plan is a formal written document that outlines your entrepreneurship or business vision and objectives. It describes in detail the strategies and operations for achieving those objectives. It serves as a long-term roadmap for the organization, providing guidance in marketing, finance, and operational plans

A business plan can also be known as a detailed project report, a loan proposal, a venture plan or an investment prospectus depending on the intended audience.

A Business plan is essential for attracting investors and securing funding, especially for startups. As a management team, it keeps the business owners and managers aligned and focused on achieving the established goals. Other advantages of writing a business plan are;

Enables an entrepreneur to fully think through his or her mission, objectives, goals, strategy, and expenses in order to create a well-thought-out long-term vision for your business.
As a planning tool, it helps managers and owners to think about the business in a comprehensive way.
It is a communication tool to express your plans and objectives to your internal and external stakeholders such as workers, customers and lenders.
It is a decision-making tool for the managers and staff in day-to-day operations

Who should write a business plan?

It is generally recommended that the entrepreneur, business owner or the management team of the company take the lead in writing the plan. This is because they have firsthand knowledge and understanding of the business, its goals, and its operations. Personally drafting the plan helps you to think through all aspects, and make sure you’re familiar with all details and associated costs. You are also expected by investors and financiers to be accountable, involved and knowledgeable about your business.

As an entrepreneur, you can work with outside professionals such as business consultants, writers, lawyers or accountants who specialize in business plan development. The professionals can provide valuable insights, expertise, and guidance in creating a comprehensive and well-structured business plan. Besides, they can help ensure that all essential components of a business plan are included.

It is also essential to involve key stakeholders such as investors, partners, or lenders in the business plan writing process. Their input and perspective can contribute to the overall quality and credibility of the plan.

What Are the major parts of a business plan?

Key components of a business plan include an executive summary, company description, market analysis, product or service description, marketing strategy, financial projections, and supporting appendix.

This section is your opportunity to grab the attention of investors quickly. It should give a concise summary of your business, highlighting key points such as your unique value proposition, market opportunity, and financial projections.

Here, you expound on the basics of your business. Discuss its legal structure, location, size, and overall direction. This section helps stakeholders understand the fundamentals of your business.

It involves assessing the internal business and external industry factors affecting your business. Two tools are used in business analysis. PESTLE and SWOT.

PESTLE Analysis

A PESTLE analysis assesses the external factors affecting your business. It covers political, economic, socio-cultural, technical, legal, and environmental aspects. Identifying these factors helps you plan for opportunities and mitigate potential threats.

SWOT analysis

SWOT analysis is a strategic planning tool used to assess your business or organization’s situation, evaluate internal and external factors, and develop strategies for future success. The term “SWOT” stands for Strengths, Weaknesses, Opportunities, and Threats, which are the four key elements analyzed in this process

Industry Background Analysis

Understand the industry in which your business operates. Consider factors like geographic scope, industry size, trends, and regulations. Besides, research successful businesses within your industry for insights.

Competitor Analysis

Analyze your competitors, both current and potential. Assess their strengths and weaknesses. This analysis helps you devise strategies to gain a competitive edge.

Market Analysis

Convince investors that you comprehend your target market. Prove that your product or service meets a specific need and has growth potential. Whether your market is local or broader, demonstrate your competitive positioning

The Marketing Plan outlines how your business intends to attract and retain customers. It’s a crucial part of your business strategy. Here are the key components:

Products and/or Services and your Unique Selling Proposition: Describe what you offer and what makes it unique or superior compared to competitors. It is your value proposition.
Pricing Strategy: Explain how you will price your products or services. Consider factors like cost, competition, and perceived value.
Sales/Distribution Plan: Explain your sales strategy, including the channels you’ll use to reach customers. This could include online sales, partnerships, or brick-and-mortar stores.
Advertising and Promotions Plan: Lay out your marketing and advertising strategies. This includes online and offline advertising, social media marketing, email campaigns, and any promotions or discounts you plan to use.

Market research should inform each of these sections to ensure they align with your target audience’s preferences and needs.

The Operations Plan focuses on the logistics of running your business effectively. It answers essential questions related to day-to-day operations:

Roles and Responsibilities: Identify who is responsible for what within your organization, including management roles and key personnel.
Daily Activities: Outline the core activities that will keep your business running smoothly. This might include production processes, inventory management, and customer support.
Supplier and Vendor Relationships: Describe how you will work with suppliers and vendors, including details on sourcing, procurement, and payment terms.
Labour Requirements: Specify your workforce needs, including the number of employees, their roles, and any training requirements.
Raw Material Sources: Detail where you’ll obtain the necessary raw materials for your products, including suppliers and backup sources.

The Operations Plan provides a clear roadmap for executing your business strategy and ensures that the day-to-day activities align with your overall goals.

The Management Plan section introduces the team behind the business and provides insight into the structure of business ownership. It’s essential for demonstrating the competency and experience of the team. Here’s how you can organize this section:

Ownership Structure: Explain how the business is structured, including details about ownership shares and any partnerships or investors.
Internal Management Team: Introduce key members of the management team, their qualifications and roles within the company.
External Management Resources: If you’re using external advisors or consultants, briefly describe their roles and expertise.
Human Resources Needs: Address the staffing requirements for the business, including hiring plans and any training or development programs.

This section gives readers confidence in the team’s ability to execute the business plan effectively.

The Financial Plan is a critical section that demonstrates the financial viability of your business idea. It consists of three primary financial statements:

Income Statement (Profit and Loss Statement): Project your revenue and expenses to determine profitability over a specific period (usually three to five years).
Cash Flow Projection: Forecast how cash moves in and out of your business to ensure you have adequate liquidity. This helps identify potential cash flow issues.
Balance Sheet: Provide a snapshot of your business’s financial position at a specific point in time, detailing assets, liabilities, and equity.

In addition to these statements, include an explanation and analysis of the numbers. This section is crucial for attracting investors and securing financing, as it shows that you’ve thoroughly considered the financial aspects of your business.

Milestones (M&E)

Milestones are crucial for turning your business plan into a practical, actionable roadmap. Create a table or timeline that lists key milestones, budgets, deadlines, and management responsibilities. This helps keep the plan focused and allows for tracking progress as your business grows.

Attachments

Attachments can include any additional information or documents that support your business plan. This might include market research, legal documents, resumes of key team members, or any other relevant materials that provide more context and credibility to your plan.

FAQS How to Write a Business Plan in Kenya

While the length of a business plan can vary, it is generally recommended to keep it concise, typically around 15-25 pages.

Writing a business plan involves thorough research and consideration of the industry, competitors, and potential challenges. It is important to customize the plan to suit your specific business needs.

It is crucial to regularly review and update the business plan as goals are met or changed. This ensures that the plan remains relevant and aligned with the company’s objectives.

Business plans are not only for new businesses but should be maintained by all companies as a strategic tool for growth. It helps businesses stay focused and make informed decisions..

Yes, there are templates available to provide structure and guidance in writing a business plan. However, it is important to customize the plan to meet the specific needs of your business.

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The incredible oblivion of Judge Marvin Isgur

Inside the tight-knit circle of attorneys and judges that fueled the meteoric rise of the Southern District of Texas bankruptcy court — and its spectacular fall.

On a mild Houston day in March 2021, Judge Marvin Isgur prepared to oversee the only case on his docket that morning. It was a motion to recuse his longtime colleague on the bench, David Jones, from a case involving a bankrupt engineering company.

Motions are the bread and butter of the US court system, and litigants use recusal motions to request a new judge if they have concerns about a conflict of interest or bias. An independent judge hears the arguments and decides if there is enough evidence to grant the motion, requiring the assigned judge to step aside.

On this day, the circumstances were anything but usual. The motion, filed months earlier, had just been updated with a shocking allegation: Jones was in a "romantic relationship" with attorney Elizabeth Freeman, his former clerk and then a lawyer at Jackson Walker, a Texas firm that often appeared before Jones and Isgur in the Southern District of Texas bankruptcy court, where the pair of judges handled the most high-profile cases.

Michael Van Deelen, the plaintiff in a shareholder case against executives of the engineering company McDermott International, wrote that he'd received a document in the mail alleging the relationship. The note went further, saying that Freeman was the "strategic link" between Jackson Walker attorneys, including Matthew Cavenaugh, and cases handled by Jones.

Freeman and Cavenaugh were both well known to Isgur. Freeman had clerked for Jones for six years, and later joined a special committee the two judges created as they centralized large bankruptcy cases under their control. Cavenaugh was a former Isgur clerk. And yet Isgur had chosen himself when Jones asked him to assign a judge to decide the recusal.

His choice wasn't all that surprising given their 30-year relationship. As law partners, Isgur and Jones had formed a lifelong bond, and as bankruptcy judges, they had created an ambitious, if controversial, machine for attracting cases to the Southern District.

"It's a very special and close relationship that came from being a mentor to a best friend to a colleague," a member of the Houston bar said at a December 2023 hearing, "and created something very big and special in this district."

Van Deelen's motion threatened to unravel it all, exposing grave conflicts of interest and a tight network of informal communications that allowed lawyers, including Freeman, to leverage their access to bring in more cases, building their firm's clout and revenue. "Judge Jones's secret relationship with Ms. Freeman," the US Trustee wrote in a November filing, "created an unlevel 'playing field' for every party in interest in every case Jackson Walker had before Judge Jones."

Several Houston attorneys said they considered Isgur a brilliant judge whose response to the recusal motion was out of character. Over nearly 20 years on the bench, during which he had overseen thousands of cases, he developed a history for being a stickler on questions of ethics.

In 2014, he issued an order removing an attorney who'd worked at his former firm, W. Steve Smith, from his duties overseeing a bankruptcy estate after Smith had sought reimbursement from the estate for around $3,500 for a three-day personal stay prior to an oral argument in New Orleans.

In 2015, Isgur joined another judge to initiate an investigation into another trustee for what they considered improprieties surrounding a creditor payment plan — even though a former chief judge had described the approach as a longstanding practice. In at least two other cases, Isgur has personally questioned witnesses he called himself — including, once, Jones, while he was appearing before Isgur as an attorney.

Bankruptcy judges have broad discretion, what the author Michael Lewis has called "sensational powers," to decide what evidence to allow in a case. And yet in the Jones recusal case, the aggressive Isgur was nowhere to be seen.

First, he ordered the motion and the anonymously authored document sealed. Then, over the course of the roughly 40-minute long hearing, he refused to admit the anonymous note into evidence. He did not call to the stand either Freeman or Cavenaugh, though he knew them both well. And when Van Deelen asked for time to depose witnesses about the allegations, Isgur shut that down, his tone giving off a sense of frustration.

"No, your motion for a continuance is denied," according to audio of the judge's remarks. "I'm not going to let you take a deposition about the contents of an anonymous letter. That would be totally outrageous." Minutes later, Isgur denied the motion for recusal. A US district court judge later denied Van Deelen's appeal, agreeing that the note had no evidentiary value.

The matter may have been largely forgotten, one of any number of denials handed down every day throughout the United States court system.

But the anonymous note resurfaced two and a half years later when Van Deelen filed a lawsuit against Jones, alleging retaliation, this time relying on evidence that Jones and Freeman owned a home together, as Business Insider was the first to report . (Jones has filed a motion to dismiss in that case, which remains pending.)

Over the next 10 days, Jones admitted he and Freeman were in a romantic relationship , earned a rare public rebuke from the Fifth Circuit Court of Appeals, and resigned.

It was as if a meteor had hit one of the country's most influential bankruptcy courts . His resignation led 3,500 cases to be reassigned and sparked the Department of Justice to demand Jackson Walker give back nearly $23 million in fees it had earned in cases that Jones had overseen. The Southern District juggernaut, which had pulled in scores of massive cases and enriched the Houston bankruptcy bar, was over.

But Isgur remained unscathed. In her written rebuke of Jones, the Fifth Circuit chief judge took care to note that "on information and belief, the judge who ruled on the motion to recuse was unaware" that Jones and Freeman were romantic partners. But an extensive document trail, social media posts, and nearly a dozen sources inside Houston's legal community suggest that narrative is implausible.

Freeman's attorney, Tom Kirkendall, declined to comment on her behalf. Isgur did not respond to requests for comment sent through his staff. Jones' attorney, Gary Cruciani, did not respond to requests for comment.

"Typically, best friends know the identities of their friends' long-term romantic partners," Nancy Rapoport, an influential legal ethicist and professor at the University of Nevada Las Vegas William S. Boyd School of Law, wrote in a paper about the ethical questions surrounding Jones' relationship. "But only Judge Isgur knows what he knew or didn't know about the relationship."

In fact, the rise of the Southern District was inseparable from the close relationships between Jones and Isgur, Jones and Freeman, and the firm where Freeman was a partner, Jackson Walker. The Fifth Circuit found that "substantial" money was involved.

'I love him like a father'

Isgur and Jones first began working together in 1993, when Isgur and Kirkendall, then his law partner, hired Jones out of the University of Houston law school as an associate, Jones said in a February 2022 interview for an American Bankruptcy Institute podcast. Jones was being pursued by a much larger firm, he told someone at the time, when Isgur and Kirkendall persuaded him to join their small litigation boutique. Both men spoke at Jones' wedding reception at Brennan's, the venerable Houston restaurant , according to someone who attended.

It would prove to be his most influential professional relationship. "They took me in, taught me how to think, how to write, and how to be a lawyer," Jones said of Isgur and Kirkendall in March 2023 when he accepted a lifetime achievement award from Emory Law School. Isgur was chosen to introduce him.

For years, Isgur and Jones lived a short distance away from each other in a wealthy enclave on Houston's west side. Jones would go sailing on Galveston Bay with Isgur on his boat. The two men often ate together at hole-in-the-wall restaurants, according to two people familiar with their habits. One of the sources said they were frequently joined at these dinners by their wives.

By some measures, the two men made an odd pair. The elder judge was a Houston native, a member of the influential Winograd real estate family, and a nondrinker. He wore his receding hair cropped close and wire-rimmed glasses that gave him the authority of a man steeped in the law. Behind the bench, he was always in control. Jones, on the other hand, was voluble and audacious. A North Carolina native estranged from his father, Jones liked sharing a drink with members of the Houston bar. As a judge, he would sometimes berate litigants and attorneys in his court, and he liked to boast about how, as an attorney, he had pushed the boundaries of the law.

Yet over the years, their relationship blossomed into something almost familial. "I love him like a father," Jones once said of Isgur. In introducing Jones at the Emory event, Isgur called him his "stubborn adopted son."

"There is no better feeling than when a parent watches his child surpass him in capability and achievement," Isgur said. "I am so proud."

Isgur's only actual child, Sarah, is a conservative lawyer known for her close relationships with Supreme Court justices and her three years in the Trump administration. Most recently, she's made a name hosting a must-listen legal podcast, Advisory Opinions, in which she has repeatedly explored questions of judicial ethics.

When Jones appeared on the podcast in 2020, their dynamic was warm. Sarah called him a "family friend," and Jones congratulated Isgur on her pregnancy. Several years earlier, when Sarah got married in the federal courthouse, her father officiated and Jones and his then wife were in attendance, according to one wedding guest.

After Isgur became a bankruptcy judge, appointed by the Fifth Circuit Court of Appeals in 2004, Jones joined Porter Hedges, a Houston law firm whose 1981 founding made it a relative newcomer to the city's legal scene. Porter Hedges' scrappy status gave Jones the freedom to further develop into an aggressive litigator, making his name representing trustees charged with selling off assets in Chapter 7 bankruptcies.

Legal records suggest that Jones may have first crossed paths with Freeman in 2002, when he was still in private practice with Isgur; that year, she represented a creditor and Jones a trustee in the same bankruptcy case. Over four days in March 2008, each attorney was assigned to a case the other had already been working on for months. By the following year, Freeman had joined Porter Hedges as a partner to work with Jones in the bankruptcy practice, according to a person who knew them at the time. Her husband had recently joined Porter Hedges, too.

At Porter Hedges, Jones and Freeman worked closely together. In several pleadings from that time, they appear on the same signature block, indicating that they were jointly handling a case.

It's unclear when Jones and Freeman first became romantically involved, but Porter Hedges appeared to take a more liberal stance on interoffice romance than many Big Law firms did at the time. John Higgins, a senior partner, started dating Whitney Ables when they worked together at Porter; they were later married in a ceremony Jones officiated. Josh Wolfshohl also met his wife Amy Lucas while they were working together there; both remain at the firm. And Porter hired Freeman even though her husband was already a partner there.

A plan to grow the Houston court

When Jones joined the bankruptcy court for the Southern District of Texas, Delaware and New York dominated as the venue of choice for major corporate bankruptcies. But Jones and Isgur came up with a plan to make Houston a magnet.

Corporate bankruptcies are big business. For decades, the process has been used by companies with too much debt and not enough cash to find fresh footing — and over time, it's become one of the most lucrative areas of law. Top attorneys can make up to $2,500 an hour in bankruptcy cases, the kind of money that can warp a system. In recent decades, bankruptcy forum shopping has become rampant, with firms filing in whatever federal district they like, just by showing a local address there. Sometimes a PO Box is enough. So lawyers tend to congregate where they find corporate-friendly judges who have a reputation for quickly moving companies through the process and signing off on lawyers' fees.

While Delaware and New York dominated as the venues of choice for major bankruptcies, millions of dollars flowed into the coffers of local law firms . The judges became their own power centers, with every decision affecting the paychecks of local lawyers and the fortunes of their firms: Decide against the debtor and their law firm might seek a different venue for their next client.

Houston judges had tried to break into the upper ranks before, without success. Judge William Greendyke promised attorneys in 2000 that the judges' "war on fees is over," according to Lynn LoPucki's book Courting Failure . A year later, Houston-based Enron still chose New York for its spectacular bankruptcy.

In 2016, Jones and Isgur began to hatch a more ambitious plan to make Houston welcoming. Success would mean more money for the men and women of the local bankruptcy bar, and more power and prestige for the Southern District of Texas. They created a special panel for complex cases, changing Southern District rules so extremely large or complex Chapter 11 bankruptcies — including, now, those involving at least $200 million in debt — would get an unusual degree of predictability. Even though the Judicial Conference, which sets policy for the federal courts, had long supported the random assignment of federal judges in order to deter judge-shopping, the new Southern District scheme would assign every complex case to just one of two judges: Jones or Isgur.

"Overnight, bankruptcy lawyers that typically worked on large, complex cases before any one of 3 or 4 sitting bankruptcy judges," Jackson Walker wrote in a court filing last month, "now would be practicing almost exclusively (and routinely) before 1 of 2 bankruptcy judges."

It was an effort, the firm said, to "make procedures more transparent and predictable."

In fact, the two men sought to achieve an extraordinary degree of consistency across their two dockets and would often discuss each other's cases, according to someone who heard it directly from Jones. The two men would walk back and forth to each other's chambers on the courthouse's fourth floor. "We talk every day, multiple times, whether he wants to or not," Jones said in his remarks last year at Emory. "I can't imagine him not being right down the hall."

The judges threw open the doors to the bankruptcy bar, creating a committee of bankruptcy attorneys to advise the judges on industry best practices. Among the founding members were Patricia Tomasco, then a partner at Jackson Walker; Christopher Lopez, an attorney at Weil, Gotshal & Manges who would go on to become a Southern District judge; and Greendyke, who had by then retired as a judge.

Another reform was to promise attorneys for major corporations concierge access to court officials to expedite scheduling and process matters. Jones assigned his case manager, Albert Alonzo, a government-issued cell phone and told him to answer it whenever it rang. Jones would call him in the middle of the night to test his resolve and Alonzo always answered, the judge told Reuters in 2020.

"He is the public's way to talk with me," Jones told the Texas Lawbook in 2020. "He has tremendous scheduling authority. He's great at customer service."

As they worked together, the two men grew close. Jones said he spent time with Alonzo's family during the holidays and at least once he and Freeman attended Alonzo's annual tamale-making party together, according to a social media post.

A close circle of lawyers around Jones

Isgur was known to avoid spending time with Houston's bankruptcy bar outside of the courthouse or official conferences. But just down the hall, Jones routinely blurred the boundaries between his professional and personal lives, becoming friends with a group of attorneys who often appeared before him.

Jones had issued an order in 2016 arguing against "unspoken practices, or disparate treatment" even as he was offering special access, in a variety of ways, for this small network of lawyers.

According to two attorneys close to Jones' circle, a small group of lawyers would often hang around Jones' chambers, which he decorated with framed news articles about him. One, a 2020 Houston Chronicle profile, was headlined: "Meet the judge who saved the Texas bankruptcy practice." (After that article came out, someone taped up a piece of paper outside the fourth floor elevators with the word "savior" and an arrow pointing to Jones' courtroom, a third attorney recalls.)

The locked entrance to his chambers became such a revolving door that when Van Deelen pressed the buzzer in October 2023, intending to hand his retaliation lawsuit to Jones, he was let in with no questions asked, he said. Alonzo once posted that a lawyer close to Jones, Susan Tran Adams, stopped by with coffee and empanadas.

On his frequent visits to Jones' chambers, Isgur likely saw the crowd, which often included Freeman. Two attorneys specifically recall Isgur entering Jones' chambers while other lawyers were present.

Jones said he and some of the lawyers formed a cooking team that would enter local barbecue and chili competitions, and several in the group recently started a nonprofit together. Social media posts over the years of informal gatherings show Jones, Freeman, and Alonzo hamming it up with other lawyers.

The following year, a Houston bankruptcy attorney invited a group of lawyers, including Jackson Walker attorneys Matt Cavenaugh, Veronica Polnick, and Genevieve Graham, as well as Freeman, then running her own practice, to a party for Jones, according to someone who was told about the party.

At the root of many of these friendships was a drop-in evidence class Jones began to lead for Houston lawyers soon after he joined the bench. The free class started small and invite-only, but after several years grew to number 40 or 50 students, according to someone who attended.

Regulars included attorneys who worked at, or would later join, Jackson Walker, according to emails, such as Polnick, Graham, and Cavenaugh. According to a recent Jackson Walker legal filing, "other bankruptcy judges and prominent local practitioners attended the classes" as well.

"They were well attended," said another Houston bankruptcy attorney. "I attended a couple, and you could really see the young attorneys clicking."

Jones clicked with them, too. "There are several young lawyers that are present tonight that I first met in a weekly class that I teach in my courtroom on most Wednesdays," Jones said in his prepared remarks for the Emory event last year. "It also turned out that the class was as much of a learning session for me as it was a teaching session. Not only did we become better professionals together, we became friends."

Jones officiated the marriages of at least two lawyers who attended those classes: Tran and Graham.

The class was effectively yet another Jones strategy for attracting bankruptcy filings to the Southern District — and a way for members of the Houston bar to explore tactics they might later deploy in Jones' court.

The classes were sometimes also a ticket to career advancement. At least one young law graduate, Christina Morrison, used the classes to successfully audition for a clerkship with Jones.

Isgur was well aware of the tight legal community around Jones' evidence class. He told the assembled crowd at Emory how "young lawyers show up weekly — dozens of them — to learn trial tactics and bankruptcy from David."

After I tried and failed to find an opportunity to introduce myself to Isgur at the courthouse, I visited Isgur's home in April, hoping to find out how the judge was currently feeling about his adopted son and to ask when he first became aware of Jones' relationship with Freeman.

A woman who appeared to be his wife answered, keeping the door closed and speaking through a side window of the stately brick home. "Get the hell away from us," she said, after I identified myself as a journalist. When I turned to leave, the woman noticed that my hair was pulled back in a ponytail. She commented on the style, and when I turned back to face her, she began to mock me, moving her hips in a side-to-side dance. "Do you want to wear a skirt or earrings? Are you trans?"

As her voice rose, she hurled an expletive and screamed, "Get off the property!"

Rumors of a romantic relationship

Jones and Isgur's efforts soon began to attract hundreds of filings to the district. Big names showed up: Neiman Marcus and J.C. Penney, then Chesapeake Energy.

Tomasco, the Jackson Walker partner who was a member of the complex cases committee, had already been doing her part to build up the court and drum up business for her firm by flying to New York in a campaign to convince the Big Law bankruptcy attorneys to bring their cases south. But the flow of cases only escalated after Freeman left her clerkship, in May 2018, and joined the firm.

Freeman quickly became known as someone who bristled over complying with protocols and failed to loop her colleagues in on critical communications.

She and Cavenaugh set up a business agreement that, according to two of their professional contacts, appeared to be premised on Freeman's tight relationship with Jones paying off. Though Freeman hadn't worked at a law firm in six years, Cavenaugh and Freeman agreed to split the origination income they got for bringing in new cases, according to the two sources, who were told about the arrangement. Like anyone exiting public service, Freeman hadn't done marketing in years. If she hadn't delivered, it could have meant a substantial compensation loss for Cavenaugh. Instead, according to a November Jackson Walker filing, Freeman enjoyed "quick and substantial success."

"Sharing origination fees is common in the industry, and it is well known that sharing is part of our culture at Jackson Walker," firm spokesperson Jim Wilkinson said by email. "We quite often share origination fees among attorneys irrespective of location and there is nothing out of the ordinary with our compensation practices."

Already, the rumors about Jones and Freeman's romantic relationship were frequent enough that at least one attorney confronted Jones about it; Jones responded by denying the relationship.

"I would see them going to lunch together," said the former colleague from Porter Hedges. "It's not unusual for judges and their clerks to go to lunch together but we typically think of a federal judge's law clerk in bankruptcy or district court as a substantially younger person relatively recently out of school. The optics were different."

Now, Jackson Walker had a partner with a direct line to the leading judge of the Southern District of Texas bankruptcy court. Business boomed. During Jones' career on the bench, two firms, Kirkland & Ellis and Jackson Walker, represented the most debtors with confirmed Chapter 11 plans, according to data provider Lex Machina. And Kirkland & Ellis — whose attorneys were invited to Jones' evidence class as special guests at least twice, according to emails — often relied on Jackson Walker as its local counsel.

Between 2012 and 2017, before Freeman left for Jackson Walker, just 27 companies with liabilities of $100 million or more filed their bankruptcy in the Southern District of Texas, according to BankruptcyData. From 2018 through 2023 that number more than quadrupled to 148. During the three years ending in 2023, Jones and Isgur together handled nearly a third of all bankruptcy cases with liabilities over $1 billion.

Jackson Walker was involved in a large number of them, with Freeman, as the US Trustee said, creating an "unlevel 'playing field.'"

The Trustee Program has filed several motions to force the law firm to disgorge a total of nearly $23 million in what it called "tainted" fees collected in cases involving Jackson Walker that were heard by Jones as far back as 2018. More than $2 million of those fees were personally collected by Freeman.

As a clerk, Freeman was present while Jones and Isgur were concocting the idea of the complex cases committee. As a Jackson Walker attorney, she became a formal member. But Freeman continued to act as if she were an insider. When Tomasco, for example, asked the committee members in a December 27, 2021, email if the court's hybrid hearing schedule would change, Freeman responded, according to correspondence BI obtained through a public records request. "It will continue until further notice," she wrote from her Jackson Walker address.

By this point, Isgur had become one of the busiest bankruptcy judges in the country. Jackson Walker attorneys including Cavenaugh and Freeman were frequently appearing in front of him.

And companies were now aggressively venue shopping in the Southern District of Texas.

Bankruptcy rules require a company to be based in the district for 180 days. But court filings in the 2023 bankruptcy of the biopharmaceutical company Sorrento show that Jackson Walker attorney Veronica Polnick — another former Jones clerk — visited a UPS Store on the outskirts of Houston to open a mailbox less than 10 hours before the company filed for bankruptcy.

That UPS store soon became the principal place of business for other Jackson Walker clients, according to legal filings: medical technology firm Surgalign Spine Technologies, sweet treat subscription company Candy Club LLC, and industrial food startup AppHarvest Products, all with mailboxes registered by Polnick — in one instance for a case filed by Cavenaugh.

So much bankruptcy business was coming into Houston that attorneys there were getting bold.

In April 2022, the bankruptcy bar met for a conference at the Omni Hotel in Corpus Christi, a chance for attorneys to get continuing education credits — and face time with judges. A panel titled "Judges Panel — Ask Anything You Want!" at the end of the three-day event gave attorneys an open forum to ask questions of Jones, Isgur, and the other bankruptcy judges of the Southern District of Texas.

As Cavenaugh roamed the room with the mic, one attorney spoke up, saying clients had reported that other attorneys were suggesting they had a special connection with the judges of the Southern District. The attorney asked the judges how lawyers should respond the next time they heard something about these attorneys' special status, according to someone in attendance.

Jones, in prefacing a noncommittal answer, suggested that the question was likely directed at him, the source recalled.

By then, Cavenaugh and Jackson Walker were aware of the allegations of a Jones-Freeman relationship, according to documents the firm later filed in court. Van Deelen had received the explosive anonymous note 13 months before, and an email he sent to Cavenaugh right after receiving it had sparked an apparently cursory internal Jackson Walker investigation.

Freeman admitted that she and Jones had been in a relationship, but said it had ended, according to a draft letter the firm's then-general counsel wrote in August 2021 to an outside ethics consultant. "Elizabeth has confirmed that there is no current romantic relationship between herself and Judge Jones and that none is expected going forward. According to Elizabeth, there has been no romantic relationship since prior to the time in March 2020 when COVID caused so many of us to shift to remote work and virtual-only meetings. Judge Jones and Elizabeth each own their own homes; they do not and have not lived together."

The letter also described Freeman's critical role bringing in new business to the firm since she had joined in 2018. "Jackson Walker's debtor practice grew very substantially during this time, including cases in which we took an expansive local counsel role, with Kirkland Ellis acting as lead counsel, and cases in which we were lead debtor's counsel. Much of this work was in cases before either Judge Isgur or Judge Jones. This success was a team effort, involving other bankruptcy partners as well, but Elizabeth's leadership and contribution were recognized as integral."

The letter said Jackson Walker had requested that Freeman stop working on cases once they'd been filed with Jones for a two-year cooling off period from the date Freeman claimed their romance had ended. While the firm understood "that a close personal relationship remains" between Freeman and Jones, the letter said, "no further details were sought at that time."

Jackson Walker later learned Freeman hadn't been truthful. The firm's counsel at Norton Rose Fulbright — Greendyke, the former bankruptcy judge — said in a November pleading that in 2022 Jackson Walker had "learned, quite by accident, that Ms. Freeman's denial was possibly false or at least no longer true. When confronted again she initially denied the relationship but later on admitted to a current romantic relationship."

When Freeman retained counsel, she chose someone with close ties to her romantic partner: Tom Kirkendall, Jones' first boss in the legal profession and someone who described Isgur to Business Insider as "a wonderful law partner of mine for over 10 years" and "a dear friend." (Kirkendall declined to comment on other aspects of this story.)

Later that year, Jones called Cavenaugh to his chambers after a hearing and "insinuated" that he was "unhappy" with the firm's push to disclose the relationship, the firm said in another filing. Instead, Jackson Walker said, Jones handed Cavenaugh a piece of paper with a proposed disclosure that listed a "close personal relationship" with Freeman sandwiched between references to a "social friendship" with Polnick and with Graham. Jackson Walker, Jones insisted, "needs to make this happen," instructing the firm to file the disclosure in all future cases before him, according to the filing.

Finding the language "potentially misleading or untruthful," Jackson Walker said it negotiated Freeman's departure instead; she left the firm in December 2022 to set up her own practice.

But Jackson Walker appeared to keep knowledge of the relationship to itself. The firm's attorneys continued to recommend Freeman for legal work on cases before the Southern District.

"Jackson Walker has a strong and proven culture of ethics and integrity, and when we learned about this issue, we acted responsibly," Wilkinson, a spokesperson for the firm, said by email. "Our firm has been transparent, and our fulsome public filings speak for themselves."

Conflicts of interest appeared immediately. Within weeks, Freeman, serving as contract attorney to bond issuer GWG Holdings Inc., whose bankruptcy case was being handled by Jackson Walker, told Judge Isgur she took "some comfort" knowing that Jones was serving as mediator in the case, according to a December 16, 2022, transcript. During the mediation, in which Freeman participated, Jones suggested naming an independent trustee, according to public remarks by Mike Warner, a lawyer involved in the case.

Freeman was ultimately chosen by the creditors to oversee the wind-down trust in that case, a role expected to earn her $100,000 a month . Neither Jones, nor Jackson Walker, nor Freeman disclosed the relationship.

Containing the fallout

After the romantic relationship became public last October and Jones resigned, Isgur found himself once again at the center of a recusal matter. The estate of a creditor in 4E Brands, a manufacturer of hand sanitizer, whose bankruptcy case was transferred from Jones to Isgur, argued in October that Isgur was too close to Jones to rule on the case independently. The US Trustee, which oversees federal bankruptcy cases, supported the motion, arguing the case should never have been heard by Jones in the first place.

Yet in an apparent attempt to contain the fallout from Jones' ethics implosion, the Southern District's chief bankruptcy judge, Eduardo Rodriguez, ruled against the creditor. Isgur can continue to hear the case, he ruled, writing in the December 2023 opinion that lawyers for the creditor "failed to demonstrate much other than that former Judge Jones and Judge Isgur are close friends." (The creditor has filed an appeal.)

Rodriguez wrote that the estate had provided no evidence Isgur had "extrajudicial knowledge" of Jones' relationship or showed a "high degree of antagonism" in denying Van Deelen's March 2021 recusal motion — despite the magnitude of Isgur's missed opportunity.

In the Sorrento case, a litigant filed in February to remove the case from the Southern District of Texas. Again, the US Trustee lent its support, calling Sorrento's PO Box maneuver "a case of forum shopping and venue manipulation taken to a new and unprecedented extreme." Again, a Southern District judge shut it down. This time, Judge Lopez — a member of the complex cases committee turned judge — denied the motion. (Lopez had replaced Isgur when Isgur stepped down from the complex cases panel at the end of 2022; Isgur returned to the panel as Lopez's partner after Jones resigned in disgrace.)

The Southern District has stuck to the model Jones created, of sending every complex case to a panel of two judges, flouting new guidance issued by the Judicial Conference of the US in March that further promotes random case assignment to limit "the ability of litigants to effectively choose judges in certain cases by where they file a lawsuit."

Effectively choosing judges, and knowing with a high degree of clarity how those judges would rule, was the very essence of the Jones machine.

Meanwhile, the US Trustee's motions seeking to disgorge nearly $23 million in fees Jackson Walker collected in 33 cases in front of Jones has been bottled up. Those cases have been combined into a single proceeding, overseen at this stage by Rodriguez. That consolidation delays or even prevents what many would like: an impartial judge from outside the district hearing the cases and putting key players in the machine under oath.

The US Trustee began taking discovery on May 15, according to a scheduling order, but a settlement could halt that process and eliminate the risk that Cavenaugh, Freeman, Jones, or even Isgur would have to testify.

That might be fine with the Fifth Circuit.

Earlier this year, the circuit judges chose Alfredo Perez , a retired Weil, Gotshal & Manges bankruptcy attorney, to replace Jones. The pick was widely interpreted as a sign that the Fifth Circuit had come to enjoy Houston's recent success and didn't want it to end with Jones' career. Isgur told Bloomberg recently that he plans to give up handling complex cases, which would clear the way for Perez to take over. Former chief Southern District judge Richard Schmidt told Bloomberg that Perez's experience handling large cases would be a "godsend" for the district. "I can't imagine a better selection given the circumstances," he said.

Meanwhile, according to Debtwire, the Southern District of Texas' popularity has plunged. Through May 4, only 10% of the large Chapter 11 bankruptcy filings this year tracked by the data provider have been filed in the district, less than half what it was last year.

That's well short of Delaware's current share — 39%.

Additional reporting: Jack Newsham.

Today’s front page, Thursday, June 6, 2024

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Lawmaker backs FMJr plan to provide lawyers for cops facing harassment cases

Jovee Marie N. de la Cruz
June 6, 2024
2 minute read

A LAWMAKER on Thursday expressed support for the plan of President Marcos to create a legal department at the National Police that will be tasked with exclusively handling cases filed against police officers.

While the National Police has its Legal Service, it was observed that the unit is understaffed and is tasked with many other functions including contract review and thus can not cope with the number of cases filed against policemen.

In addition, Rep. Brian Raymund Yamsuan, the nominee to the House of Representatives of the Bicol Saro party-list group, suggested that policemen should wear body-worn cameras during law enforcement operations.

He said this measure would help provide clear evidence against crimine suspects when their cases are brought to court.

“I fully support the President’s directive to study the possible creation of a National Police legal department whose main job is to protect police from cases of harassment and other similar complaints filed against them,” Yamsuan said.

“This is an effective solution to the problem faced by the force, especially in high-profile cases where suspects have skilled lawyers. Often, instead of the suspect being charged, it is the police officer who gets sued due to a lack of legal guidance and support,” he added.

As a former assistant secretary of the Department of the Interior and Local Government (DILG), Yamsuan said he is aware of this longstanding problem faced by the National Police, especially in cases where suspects are able to get off scot-free because of a good legal defense team.

Yamsuan pointed out that while the National Police has an existing Legal Service unit, it is often spread thin as it is also tasked with studying contracts involving the agency, rendering legal opinions on issues arising from the administration and operation of the police organization, and conducting seminars and lectures on legal issues and jurisprudence affecting law enforcement, among other functions.

“In line with the President’s plan, an office or unit manned by lawyers with expertise in criminal law can be set up within the National Police. Its job is to exclusively handle cases and complaints filed against PNP personnel in the performance of their duties,” Yamsuan said.

To complement this move, policemen should be required to use body-worn cameras during police operations when applicable. “This will help protect not only the suspect from harassment and abuse but also police officers from trumped-up charges,” Yamsuan said.

Yamsuan said the force should also invest more in the training and continuing education of its uniformed officers, especially in the handling of evidence and in the proper conduct of law enforcement operations.

The House Committee on Public Order and Safety, chaired by Sta. Rosa Rep. Dan Fernandez has created a technical working group (TWG) to consolidate and finalize pending bills aimed at mandating police officers to use body-worn cameras during law enforcement operations.

Yamsuan, a member of the committee, has recommended that the bill include a provision on the hiring and training of non-uniformed personnel to ensure that recordings in the body-worn cameras remain untampered, and are properly stored, filed, and handled.

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If Trump’s Conviction Lands Him in Prison, the Secret Service Goes, Too

The former president could face probation or prison time. Either option would be without precedent.

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Former President Donald J. Trump in a dark suit.

By William K. Rashbaum

May 30, 2024

With Donald J. Trump’s unprecedented felony conviction on Thursday, what has long been a remote and abstract concept could move closer to a stunning reality: a former president of the United States behind bars.

But that wouldn’t happen fast.

A jury in Manhattan convicted Mr. Trump of 34 counts of falsifying business records in the first degree, a crime that under New York State law carries a possible sentence that ranges from probation to four years in prison.

But Mr. Trump is no ordinary defendant. And while most experts think a prison sentence is unlikely, the judge in the case, Juan M. Merchan, has made it known that he takes white-collar crime seriously. The judge set sentencing for July 11.

The Trump Manhattan Criminal Verdict, Count By Count

Former President Donald J. Trump faced 34 felony charges of falsifying business records, related to the reimbursement of hush money paid to the porn star Stormy Daniels in order to cover up a sex scandal around the 2016 presidential election.

If Justice Merchan hands down a punishment that lands the former president behind bars — what is known as a custodial sentence — Mr. Trump would be no ordinary prisoner.

That’s because the United States Secret Service is required by law to protect former presidents around the clock, which means its agents would have to protect Mr. Trump inside a prison if he was sentenced to serve time.

Even before the trial’s opening statements, the Secret Service was in some measure planning for the extraordinary possibility of a former president’s incarceration. In the days before the trial began in April, prosecutors asked Justice Merchan to remind Mr. Trump that attacks on witnesses and jurors could land him in jail even before a verdict was rendered.

Shortly thereafter, officials with federal, state and city agencies had an impromptu meeting about how to handle the situation, according to two people with knowledge of the matter.

That behind-the-scenes conversation — involving officials from the Secret Service and other relevant law enforcement agencies — focused only on how to move and protect Mr. Trump if the judge were to order him briefly jailed for contempt in a courthouse holding cell before or during the trial, the people said.

The far more substantial challenge — how to safely incarcerate a former president if he were to be sentenced to prison — has yet to be addressed directly, according to interviews with some of a dozen current and former city, state and federal officials.

That’s at least in part because a drawn-out and hard-fought series of appeals, possibly all the way up to the U.S. Supreme Court, would be almost a certainty. That would most likely delay Mr. Trump’s serving any sentence for months, if not longer, said several of the people, who like other experts have suggested that a prison sentence is unlikely.

Justice Merchan, whom Mr. Trump has continually attacked as “biased” and “corrupt,” could well decide to sentence Mr. Trump to probation rather than prison time.

That would raise the bizarre possibility of the former — and possibly future — commander in chief reporting regularly to a civil servant at the city’s Probation Department.

Mr. Trump would have to follow the probation officer’s instructions and answer questions about his work and personal life until the term of probation ended. He would also be barred from associating with disreputable people, and if he committed any additional crimes, he could be jailed immediately.

Incarceration would present a far greater challenge, especially because Mr. Trump is the presumptive Republican nominee for president. “Obviously, it’s uncharted territory,” Martin F. Horn, who has worked at the highest levels of New York’s and Pennsylvania’s state prison agencies and served as commissioner of New York City’s correction and probation departments, has said. “Certainly no state prison system has had to deal with this before, and no federal prison has had to either.”

Steven Cheung, the communications director for Mr. Trump’s campaign, has said that the case against the former president was “so spurious and so weak” that other prosecutors had refused to bring it, and called it “an unprecedented partisan witch hunt.”

“That the Democrat fever dream of incarcerating the nominee of the Republican Party has reached this level exposes their Stalinist roots and displays their utter contempt for American democracy,” he said.

Protecting Mr. Trump in a prison environment would involve keeping him separate from other inmates, as well as screening his food and other personal items, officials said. If he were to be imprisoned, a detail of agents would work 24 hours a day, seven days a week, rotating in and out of the facility, several officials said. While firearms are strictly prohibited in prisons, the agents would, most likely, nonetheless be armed.

Former corrections officials said there were several New York state prisons and city jails that have been closed or partly closed, leaving large sections of their facilities empty. One of those buildings could serve to incarcerate the former president and accommodate his Secret Service protective detail.

Anthony Guglielmi, the spokesman for the Secret Service in Washington, declined in a statement to discuss specific “protective operations.” But he has emphasized that federal law requires Secret Service agents to protect former presidents, adding that they use state-of-the-art technology, intelligence and tactics to do so.

Thomas J. Mailey, a spokesman for New York State’s prison agency, has said that his department could not speculate about how it would treat someone who has not yet been sentenced, but that it has a system “to assess and provide for individuals’ medical, mental health and security needs.” Frank Dwyer, a spokesman for the New York City jails agency, recently said only that “the department would find appropriate housing” for the former president.

While each count carries the possibility of up to four years in prison, Justice Merchan would most likely order any sentence to run concurrently, meaning Mr. Trump would serve prison time on each of the counts simultaneously. Under normal circumstances, any sentence of one year or less would generally be served on New York City’s notorious Rikers Island, home to the Department of Correction’s seven jails. (That’s where Mr. Trump’s former chief financial officer, Allen H. Weisselberg, 76, is serving his second five-month sentence for perjury .)

Any sentence of more than a year would generally be served in one of the 44 prisons run by New York State’s Department of Corrections and Community Supervision.

And what if Mr. Trump is elected president in November? He could not pardon himself because the prosecution was brought by New York State, not the federal government. But it is unclear what would happen if he were sentenced to a prison term and appellate courts upheld his conviction while he was in office.

William K. Rashbaum is a Times reporter covering municipal and political corruption, the courts and broader law enforcement topics in New York. More about William K. Rashbaum

Our Coverage of the Trump Hush-Money Trial

Guilty Verdict : Donald Trump was convicted on all 34 counts of falsifying records to cover up a sex scandal that threatened his bid for the White House in 2016, making him the first American president to be declared a felon .

What Happens Next: Trump’s sentencing hearing on July 11 will trigger a long and winding appeals process , though he has few ways to overturn the decision .

Reactions: Trump’s conviction reverberated quickly across the country and around the world . Here’s what voters , New Yorkers , Republicans , Trump supporters and President Biden had to say.

The Presidential Race : The political fallout of Trump’s conviction is far from certain , but the verdict will test America’s traditions, legal institutions and ability to hold an election under historic partisan tension .

Making the Case: Over six weeks and the testimony of 20 witnesses, the Manhattan district attorney’s office wove a sprawling story of election interference and falsified business records.

Legal Luck Runs Out: The four criminal cases that threatened Trump’s freedom had been stumbling along, pleasing his advisers. Then his good fortune expired .

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Poultry Farming in Kenya: Breeds, How to Start, and PDF
Types of layers of chicken in Kenya . The best chicken breeds for eggs in Kenya are the best lay eggs between the 18-80 weeks of your life. You will earn more money by selling 2 kg ex-layered hens for slaughter. They have a good conversion ratio of 6 eggs per kg of used layer mesh. The best types of layers in Kenya are; Kenchic Layers; shaver ...
Layer Farming Business Plan [Sample Template]
The total cost for hiring business consultant - $2,500. The total cost for payment of insurance policy covers (general liability, workers' compensation and property casualty) at a total premium of - $9,400. The amount required for the purchase of the first set of layer chickens - $10,000.
Step-by-step Beginners' guide for 200 layers chicken farming in Kenya
Here's a breakdown of the necessary steps in starting a chicken layers farm in Kenya. Step 1: Preparing, exploration and investigation ... When planning, you need to formulate a business plan for how to go about it from planning to optimization. Decide on the number of chicken you would like to have on your farm laying to your desired amount ...
Is Layers farming in Kenya really profitable?
Facts about layers farming in Kenya. Kenya has an estimated population of 5.58 million layers according to the 2019 census results. Together with the indigenous chicken, they supply 1.6 billion eggs per year according to the FAOSTAT, 2019. In terms of trade, their value of the eggs was $167.4 million.
How to Write a Business Plan in Kenya (+ Free PDFs)
Don't put off writing the business plan in Kenya just because you don't know everything yet. Rather, write the business plan so that you can get very clear on exactly what you know and need to figure out. Page #4. Product. This page describes the product or products that you sell.
Guide to making money from layers chicken farming
It help to prevent food waste. You have to cut your chick's lip at their age of 8 to 10 days. Cut the lip of growing chicken at their 8 to 12 weeks of age. Cut the lip of chicks 0.2 cm from their nose. Cut 0.45 cm in case of growing chickens. Cut the both upper and lower lips. Don't cut the both lip together.
How to Start Profitable Kienyeji Chicken Farming in Kenya. Download
Starter feeds have a high level of protein of 22%-24% for meat chicks and 20% for layer chicks. If you are raising you are Kienyeji chicken for meat, you should give the starter required for meat birds, and similarly, if you are raising them for eggs, you should give then the starter feed for laying birds.
Chicken Farming Kenya: How to start a profitable poultry business in Kenya
LAND: The no 1 thing you need to get right in poultry farming in Kenya is land. a plot of land of 120 x 60 square meters is okay for setting up medium scale poultry farm in Kenya, at least for a start. Once you have land that is big enough for your farm set up, almost half of your needs have been taken care of. Land is the hardest and the most expensive part of poultry business in Kenya.
Chicken Farming Business Plan: How to Start a Profitable Poultry Farm
A healthy layer chicken can lay up to 325 eggs in a year. Selling fully grown healthy chickens can earn a profit of $10 to $11 per bird. Poultry eggs can be sold for $2 to $3 per crate, with each crate containing 30 eggs. With 500 layers producing 12,000 eggs per month, a poultry farmer can make $1,500 per month.
The A to Z of keeping layers
The A to Z of keeping layers. April 28, 2022. It can be a lucrative business but also fraught with many challenges, experts say. A minimum of 300 layers is the least number one should keep to make good commercial sense. This could fetch you up to Sh700,000 a year, while having 1,000 layers can rake in Sh2.4million a year.
[Pdf Sample] Poultry Farming Business Plan In Kenya Docx
Read Also: [Pdf Sample] Business Plan For Farming In South Africa Docx Feeding and Nutrition. Proper feeding and nutrition are vital for the growth and health of your poultry.This section explores the various types of poultry feeds, including their composition and nutritional requirements.It also discusses feeding strategies, feed formulation, and cost-effective approaches to optimize feed ...
A 1000 layers poultry farm
Here are some steps to follow when setting up a 1000-layer poultry farm in Kenya: Conduct market research: It is important to understand the demand for eggs in your area and the competition you will face. Conduct market research to determine the size of the market and the types of eggs that are in demand. Develop a business plan: A business ...
Beginner's full guide to thriving kuku business
The ideal stocking density should be two square feet per bird (2sqfeet/bird) for layers and one square foot per bird (1sqfoot/bird) for broilers. It will cost you Sh250,000 for 1,000 layers or ...
Livestock Kenya
4 (70kg bag) bags of chick mash per month for 17 weeks cost about 4 x 4 x 3,300 = 52,800. Layers. 8 (70 kg bag )bags of layers mash per month for 200 layers. Cost is 2500 x 8 = Kshs 20,000 per month. NB: You need to verify these prices because feed prices have been changing very fast and depend on locality. Total cost.
Chicken hatchery business plan in Kenya
Here is a sample chicken hatchery business plan for Kenya: Executive Summary. Our hatchery business aims to provide high-quality hatching eggs and day-old chicks to the poultry industry in Kenya. Our mission is to improve the quality and productivity of the poultry industry by providing healthy, disease-free birds to farmers and producers.
How to START a 500 Layers Chicken farm from Scratch ( 500 layers
Ever wanted to start a 500 layers poultry chicken farm? This video will take you through what you will require in order to successful start and manage a 500 ...
The best chicken farming business plan (Updated Plan)
Clarify your business idea with certainty and without any ambiguity. Write something like, I want to rear 500 broilers per cycle, 7 cycles per year. I will locally produce, process pack and sell the meat at slaughter weight of 1.75kg live weight at the restaurants and hotels within Siaya and Bondo district. Clarify that you will produce meat or ...
Commercial Layer Farming In Kenya
June 30, 2020. Layers are egg laying poultry birds for the purpose of commercial egg production. Layer chickens are a special highbred hens, which need to be raised from when they are one day old. They start laying eggs commercially as early as 18 weeks of age. They remain laying eggs continuously till their 72-78 weeks of age.
PDF Business Plan Proposal For Poultry Farming In Kenya Prepared By
poultry products in Kenya. The results indicate a significant and growing demand for poultry meat and eggs due to population growth, increasing urbanization, and changing dietary preferences. Furthermore, there is a strong preference for organic and free-range poultry products, presenting an opportunity to cater to this niche market segment.
How to Write a Highly Effective Business Plan in Kenya [Step By Step]
Align Purpose with Action: Ensure that the purpose of your business plan aligns with your overall business strategy. The goals and objectives set in your plan should drive the actions you take to accomplish them. Your business plan should act as a roadmap, providing a clear path toward achieving your desired outcomes.
PDF Plan your Business FOR SHARE
To improve Kenya's business environment, the Government in 2014 established a multi-institutional Business Environment Delivery Unit, which draws membership from various ministries, departments and agencies. The Delivery Unit is mandated to champion the implementation of various business reforms in partnership with the private sector.
business plan examples in kenya pdf
business plan examples in kenya pdf. business plan examples in kenya pdf. To create a successful business plan in Kenya, consider the following steps: Market research: Study the market and understand the demand for the product or service you want to offer. Define your target market: Identify your target customer segment and their needs and ...
Business Plan Writing in Kenya, A Guide
As an entrepreneur, you can work with outside professionals such as business consultants, writers, lawyers or accountants who specialize in business plan development. The professionals can provide valuable insights, expertise, and guidance in creating a comprehensive and well-structured business plan.
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A LAWMAKER on Thursday expressed support for the plan of President Marcos to create a legal department at the National Police that will be tasked with exclusively handling cases filed against ...
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Former President Donald J. Trump faced 34 felony charges of falsifying business records, related to the reimbursement of hush money paid to the porn star Stormy Daniels in order to cover up a sex ...