interview boss cover letter

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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Your Complete Guide to Writing a Cover Letter (Plus Bonus Tips and Examples)

Ah yes, the familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking something to the effect of: Does anyone really read cover letters? Why do they even exist?

First off: Yes, we can assure you that cover letters do, in fact, get read . To some hiring managers, they’re the most important part of your job application . And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.

To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions

What is a cover letter and why is it important?

How to write a cover letter hiring managers will love, what do examples of cover letters look like, bonus cover letter tips to give you an edge over the competition, cover letter faqs (a.k.a., everything else you need to know about cover letters).

A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials. Done well , a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.

Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique.

Given this reality, imagine the leg up you’ll have if you learn how to do cover letters right.

OK, you’re sold on how important cover letters are. Here are eight steps to writing one that screams, “I’m a great hire!”

Step 1: Write a fresh cover letter for each job (but yes, you can use a template).

Yes, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.

While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company ” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.

At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.

Step 2: Add your contact info.

At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order you might include it in) is:

• Your pronouns (optional)
• Your location (optional)
• Your email address
• Your phone number (optional)
• Your Linkedin, portfolio, or personal website URL (optional)

Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough.

So your header might look like this:

Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222

If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already).

So your sign off could look like this:

Violet Baudelaire she/her [email protected] 123-123-1234 https://www.linkedin.com/in/violet-baudelaire/

Step 3: Address your cover letter to the hiring manager—preferably by name.

The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title, or worse, inadvertently misgendering someone—first and last name also work just fine. And if “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”

For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .

Step 4: Craft an opening paragraph that’ll hook your reader.

Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.

No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (the hiring manager may be combing through candidates for half a dozen different jobs), and yes, you could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.

This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company . Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.

For instance, say you’re applying for a marketing job with a company known for its incredible pies and baked goods. You might want to use your opening to mention how you love pie so much that when you were in the 4th grade, you took the blue ribbon in the National Cherry Festival pie-eating contest. Or take a look at this cover letter hook by a client of career coach and Muse writer Jenny Foss , who was working to land a leadership role at a nonprofit specializing in fire prevention:

“I have a personal interest in fire prevention that dates back to my youth. As the daughter of a nurse who worked in a hospital burns unit for many years, I grew up with significant exposure to those impacted by fire. I’d spend hours thinking about my mom’s patients, wishing there were some way to better protect people from fire.”

Read More: 30 Genius Cover Letter Openers Recruiters Will LOVE

Step 5: Convey why you’d be a great hire for this job.

A common cover letter mistake is only talking about how great the position would be for you . Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.

So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position. Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.

Select the three to five important qualifications that you feel you exemplify best. For instance, maybe you’re looking for an account executive role and come across a posting that excites you. You might pull out these details that match you well:

• The job description mentions meeting and exceeding quotas several times.
• The company has a very collaborative, cross-departmental approach to solving problems.
• The sales department requires a fast learner so the account executive can get up to speed quickly on leads and tailor pitches to their needs.

If you tend to have a hard time singing your own praises and can’t nail down your strengths, here’s a quick trick : What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:

“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”

Step 6: Back up your qualifications with examples and numbers.

Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. And go beyond your resume . Don’t just regurgitate what the hiring manager can read elsewhere. Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.

For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”

Having trouble figuring out how to do this? Try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:

• What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
• What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
• What about your personality, passion, or work ethic made you especially good at getting the job done?

Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!

Going back to the example from the last step. How could you prove that you’ll meet and exceed sales quotas if they hire you? Try something like:

“ I’ve always been very goal-oriented—whether that goal was hitting a new personal best on the swim team in college or smashing my quotas as a sales development rep for ZZZ Inc. As an SDR, I break my quarterly sales goals down month-by-month and then week-by-week—so that I always know whether I’m ahead, behind, or on-track. I also take an hour every Friday to reflect on what I could’ve done better in the previous week—so that I’m always improving. With these strategies, I’ve met my goals for meetings set 10 out of the last 10 quarters and actually averaged 114% to goal for finding leads that eventually turned into sales over every quarter last year. As an account executive for your company, I’d bring that same drive and systematic approach for meeting longer-term targets to my sales quotas. ”

Do this for each of the qualifications you want to focus on, and feel free to connect your accomplishments directly to the company. Pro tip: Use your space wisely. For more important qualifications, you might dedicate an entire paragraph, while others may only need a sentence or two.

Step 7: Finish with a strong conclusion.

It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.

Some advice might tell you to go with a hard close: Boldly insist that you’re the one, and that you’re going to call them within a week to set up a meeting. But with over 10 years of experience as a recruiter, Foss finds this annoying. It’s one thing to be proactive and confident but, to her, this approach feels like a cheesy tactic stripped out of an old school “How to sell yourself” textbook.

Instead, try something like this:

“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”

Then be sure to sign off professionally , with an appropriate closing and your first and last name.

Read More: 3 Cover Letter Closing Lines That Make Hiring Managers Grimace (Plus: Better Options )

Step 8: Reread and revise.

We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.

You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:

• Does this sell me as the best person for the job?
• Does it get you excited?

If the answer to either is “no,” or even slight hesitation, go back for another pass.

Here’s an example cover letter that follows this advice:

Alia Farhat San Francisco Bay Area [email protected] 444-000-1111

Hello Danny Tanaka,

If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.

You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.

I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.

I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.

Alia Farhat

Looking for more cover letter examples? Check out these from across our site:

• 4 best cover letter examples for different types of job seekers
• Pain point cover letter example
• Internship cover letter example
• Recent graduate cover letter example
• Career changer cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Buzzfeed-style cover letter example
• Creative cover letter example (from the point-of-view of a dog)

As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:

• Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. Need help? Check out these tips for cutting down your cover letter .
• Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
• Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
• Consider writing in the company’s “voice”: Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
• Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity , and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.

The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”

• Are cover letters still necessary?
• Do I have to write a cover letter if it’s optional?
• Can I skip the cover letter for a tech job?
• What does it mean to write a cover letter for a resume?
• How can I write a simple cover letter in 30 minutes?
• How can I show personality in my cover letter?
• What should I name my cover letter file?
• Is a letter of intent different from a cover letter?
• Is a letter of interest different from a cover letter?

Regina Borsellino  and Jenny Foss  contributed writing, reporting, and/or advice to this article.

#1 Thing You MUST Say In Your Cover Letter

Is there one thing you can say in a cover letter that will guarantee it accomplishes its purpose? Absolutely!

A cover letter serves as an introduction to your resume and to yourself as a candidate for employment. It's the place to show your interest in the position and make a personal connection between who you are and why you're a great fit for the opportunity.

Showing your interest and passion for the company is important in the cover letter. However, saying this one thing is almost an ultimate guarantee you'll get the interview...

You know that old saying, "Ask and you shall receive"? It's true. It may sound like common sense and obvious advice, but how many times have you sent a cover letter with your resume and not asked for the interview? It's easy to do!

Should You Ask For An Interview In A Cover Letter?

You may be hesitant to ask for an interview in your cover letter (or might just forget to do so) but you absolutely should. It shows confidence and enthusiasm for the opportunity.

How Do You Ask For An Interview In A Cover Letter?

In the closing paragraph of your cover letter, all you need to do is ask the employer for an interview. Statistics have indicated job seekers who ask for the interview in their cover letters are twice as likely to get the interview.

Below, we give you several examples that you can modify and use in your own cover letter.

Examples Of How To Ask For A Job Interview In Your Cover Letter

I'm excited about the Director of Sales position with XYZ Widgets and would love the opportunity to meet in person to further discuss my experience and the value I can offer you as your next Director of Sales. Please call me at 555.555.5555 to schedule an interview at your earliest convenience.

I would love a personal interview at your earliest convenience to further discuss my credentials with you. I can be reached at 555.555.5555 and will follow up as well to make sure you've received my information.

Thank you for your time reviewing my resume. I welcome the opportunity to discuss in a personal interview my qualifications and fit for the position. Feel free to reach me at 555.555.5555 at your earliest convenience.

Thank you for your time and consideration. I'd love the opportunity to further discuss the position and my experience with you. Please reach out to me at 555.555.5555 to schedule an interview.

Remember: You can ask for the interview with any wording you're comfortable with, whether that's with more direct language or not. The key thing is to close your cover letter by asking for the interview.

A cover letter is your chance to connect with an employer and explain your passion for what they do and how you believe you can help them achieve their goals as a company. If you do all that and ask for the job interview at the end of your cover letter, you'll be much more likely to get a call from the hiring manager.

Need more help with your job search ?

Become a member to learn how to land a job and UNLEASH your true potential to get what you want from work!

This article was originally published at an earlier date.

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Spring Cleaning: 4 Ways To Fix Your Job Search

Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.

In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.

For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.

Reevaluate Your Job Search Approach

Make a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:

• How did I learn about this job?
• How did I apply for the job?
• Did I earn an interview?
• What was the ultimate result?

A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:

Negative Trends

You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.

The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations , and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.

One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.

The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.

This is a great way to network your way onto a company's radar.

Positive Trends

You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.

The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview . This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.

The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback , and that feedback can be valuable. However, not everyone is comfortable with giving feedback.

Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.

The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.

Give Your Resume & Cover Letter Some Much-Needed Attention

Are you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.

Let's start with resumes!

Every resume should be tailored to the position in order for it to stand out to recruiters and hiring managers . It may seem like a lot of work, but it's actually less work than submitting the same resume over and over again and never hearing back.

The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.

Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.

While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.

As for writing a good cover letter , the key to success is writing a disruptive cover letter . When you write a disruptive cover letter , you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.

If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.

Build Your Personal Brand

Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand .

Ask yourself, "How do I want other professionals to view me?"

Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.

By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.

You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.

Maintain Healthy Habits During Your Job Search

Your job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.

There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:

• Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
• Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
• Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle , even better!

Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!

Need more help with your job search?

4 Ways To Upskill At Work To Get That Promotion

Now hiring: remote sysops engineer, 3 important career lessons learned on and off the field, how ex-nfl player, chris gronkowski, is using social media to change careers.

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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Free cover letter templates

Stand out and get hired faster with our collection of free professional cover letter templates expertly-designed to land you the perfect position.

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General cover letter template.

A general cover letter template is the perfect starting point for writing your next job-winning cover letter. In the example below, you’ll find a cover letter that can be modified to suit just about any position or industry. 

Make sure to update it to include key examples from your own experience and education. Each cover letter is a chance to convince the employer that you’re the best candidate for their role, so make it count!

You’ve developed an excellent resume. What a relief! But you’re not finished with your job application package. It’s time to write a stellar cover letter. That blank page can be scary, but the tips below will help you grab that interview.

Why use our cover letter templates

Resume.io’s cover letter templates offer several advantages when it comes to completing your application and landing your next great position. We take pride in creating fresh and professional designs that stand out and make a positive first impression in today’s competitive job market. 

Here are a few reasons why our free cover letter templates are a cut above the rest:

• Expertly crafted templates: Our team of professional graphic designers is constantly creating and updating our templates to make sure they meet the needs of today’s job seekers. Our collection of templates ranges from minimalist and modern to bold and creative to ensure that we offer the perfect cover letter template for every candidate.
• Approved by recruiters: We work with career HR and recruitment professionals to make sure our cover letter templates meet the strict standards of today’s employers. We follow the latest hiring trends to update and adapt our cover letter templates for the needs of modern job seekers.
• Customize with ease: Not only do we provide expertly designed free cover letter templates, but we also offer an intuitive cover letter builder to help job seekers customize their application letters with ease. Our cover letter builder is easy-to-use and full of helpful features and advice to help you craft a cover letter that’s a cut above the rest.
• AI-powered tools: Even the best writers could use a hand sometimes. That’s why we’ve introduced AI-powered sample sentences that can be inserted directly within the cover letter builder and updated for your own experience. Our powerful spelling and grammar checker also helps to eliminate costly cover letter errors.

Most job applications specify whether they’d like to receive your cover letter as a PDF or Word Docx format. We’ve made it easy to download either option within our cover letter builder.

Choosing the right cover letter template

Every candidate and every position is unique, meaning the same cover letter won’t work for everyone. That’s why we’ve created an extensive collection of cover letter templates with designs ranging from clean and classic to modern and attention-grabbing. 

Within our cover letter builder, you can also easily switch from one template to another, meaning the perfect cover letter design is always within reach. Our free cover letter templates are divided into four categories:

• Simple: Our simple cover letter templates are go-to classics that can work for a wide variety of positions and applicants. These templates are best-suited for students and first-time job seekers, along with applicants working in fields like hospitality, transportation, logistics, and retail. Our simple templates are highly versatile and can serve as a great starting point for any cover letter.
• Modern: If fresh ideas and innovation are the keys to your industry, our modern cover letter templates are the right choice. These designs feature minimalistic lines, clean fonts, and a refreshing balance of white space to text. Our modern cover letter templates are perfect for candidates in IT, marketing, administration, and sales.
• Creative: If your industry or job title calls for a bold approach, look no further than our collection of creative cover letter templates . These designs feature bright colors, striking fonts, and larger-than-life headers to draw attention to your cover letter. Our creative cover letter templates are perfect for candidates in fields like film and television, design, photography, art, architecture, content creation, and any job where your personality should be in the spotlight.
• Professional: Sometimes, tried-and-true is the only option, and that’s where our professional templates come into play. These are classic designs with traditional font choices and the organized sections recruiters expect to see. When in doubt, a professional cover letter template is the way to go, especially in fields like business, medicine, education, engineering, accounting, and finance.

What makes a good cover letter template?

A good cover letter template is a combination of elements that work together to highlight and emphasize a candidate’s experience and qualifications for the role. 

Here are a few factors that make a good cover letter template:

Header: An excellent cover letter template features a header that draws attention to the applicant’s name and contact information. The header may be located at the top or on the side of the page, but it must contain key details like a phone number, email address, and LinkedIn profile or portfolio website.

Balance of white space to text: A great cover letter template is easy to read and carefully balances the amount of white space in the text to avoid visual fatigue for the reader. Paragraphs should be divided in a logical way, and margins should not be shrunk to cram in more text.

Font choice: The best cover letters use font styles and sizes that are both legible and appropriate for the industry or job title. A good cover letter builder eliminates the guesswork by automatically choosing the right font and size for the cover letter template.

Color or design elements: While not appropriate for every industry, a touch of color or a dividing line can help create a more attractive page design and make the candidate stand out in a crowded applicant pool. Resume.io’s cover letter templates that feature color give several options so that you can choose the hue that works best for your application.

Different jobs can require different cover letter formats , which is why we’ve made it easy to switch colors, line spacing, or even whole templates directly inside our cover letter builder.

Cover letter template frequently asked questions (FAQs)

What is a good format for a cover letter.

A good format for a cover letter is one that catches the hiring manager’s attention with an attractive layout, easy-to-read font, and clear and concise information about the candidate’s experience and qualifications.

What are the three parts of a cover letter?

The four parts of a cover letter are as follows:

• The greeting: The way the hiring manager is addressed at the start of the cover letter.  
• Introduction: The first one or two sentences that introduce the candidate and the role they are applying for.  
• Body: The main paragraphs of the cover letter where the candidate discusses their experience and the reasons why they’re right for the job.  
• Conclusion and sign-off: The final sentences that express interest for the role and include the candidate’s full name as a signature.

How long should a cover letter be?

A good cover letter should be around 300 words or within the range of 250-350 words. This equals roughly three paragraphs. Any shorter and the reader may not fully understand why you are qualified for the role. Any longer, and you risk losing the reader’s attention before they get to the end of your letter.

What are three do’s and three don’ts with a cover letter ?

• Include a header that aligns with the design and information on your resume
• Use numbers and concrete information to show your accomplishments
• Leave a balance of white space to text to increase readability
• Change the document margins to cram in more text or make your cover letter appear longer
• Add a full street address to your cover letter
• Go overboard with images, design elements, or colors

What are two things that should always be in a cover letter?

Two things that should always be in a cover letter are the name of the company and the role you are applying to. Hiring managers often look for candidates for multiple openings at once, so this helps the employer identify who you are and the job you are looking for.

Are cover letters necessary?

Cover letters are one of the best ways to increase your chances of landing your desired position. That’s because they give you the opportunity to expand on key experiences from your resume. 

While not every hiring manager reads cover letters, the ones that do can often use them to determine who is on the shortlist for an interview. We recommend every applicant write a cover letter to show their interest and qualifications for the position.

How to end a cover letter

We recommend always ending your cover letter with a call to action. This sentence expresses your enthusiasm for the position and politely suggests that the hiring manager get in touch with you for an interview. 

You can also leave your name and contact information in this section once again, space permitting. Then, sign off with a phrase like “Sincerely” or “Best regards” and your full name.

How do you address a cover letter without a name?

While using the hiring manager’s name on your cover letter is the best way to establish a personal connection, some companies do not share information about who will be reading your cover letter. In that case, a more general greeting like “Dear (Company Name) Hiring Team” or “Dear (Department Name) Team Lead” can do the trick.

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How To Submit The Perfect Writing Sample In 2023 (With Examples)

• Interview Preparation Checklist
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Find a Job You Really Want In

Writing samples are generally requested if you apply for a writing job. Depending on how instrumental writing is to the job, your writing sample can be a bigger factor in deciding whether or not to hire you than even your resume or cover letter . That means that you should pay at least much attention to it as your resume — if not more.

A good writing sample doesn’t just show that you write well. If you want a writing sample that’ll stand out from the others, you’ll need to make sure to match the tone, style, and quality of the writing that the employer’s looking for. If you’re looking to apply for a writing job or have had a potential employer request a writing sample, then you’re in the right place.

Key Takeaways:

A writing sample shows an example of your past written work or is written in response to a prompt given by an employer.

There are 3 types of writing samples: the portfolio writing sample, the pre-interview requested sample, and the impromptu writing sample.

When providing a sample, research the company ahead of time to make sure your sample matches their needs and tone.

Have someone proofread your samples ahead of submission.

Writing samples are usually requested during a job application, but sometimes they may be requested after an interview.

What is a writing sample?

When do employers request a writing sample, how to choose a writing sample, what if i don’t have a writing sample, writing sample tips, writing sample faq.

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Writing samples are examples of your written work. It can be either a past written work or something that you write up in response to an employer’s request. Most writing samples are either going to be submitted alongside your resume, but a number of hiring managers will request a writing sample after looking over your resume.

There are essentially three types of writing samples if you’re applying for a job:

The portfolio writing sample . Writers are well aware of this request. They’re looking for jobs writing, so they’ve taken some of their best work and pulled it together to represent their skills and style.

Whether your portfolio is online, a paper document, or you have both – these pieces should be your very best stuff. If you’re a new writer, they might be pieces you did in school. If you’re a professional, use your work that appeared in the best-known publications.

The pre-interview requested sample. This is something writers can expect to encounter quite often when they’re applying for jobs. They’ve been selected out of the applicant pool to show how they can write for the company in question.

They’ll typically be given a mock assignment and asked to do the job, or at least a part of it. This shows the hiring manager how your work would fit in with their company.

When you’re given this sort of test, research how the company writes articles or whatever sort of content you’re being asked to write. Matching the tone and style of the company is just as important as high writing quality.

Impromptu writing sample. This type of writing is less common, but it happens. It might be something you encounter if you’re not applying for a writing job, but the employer feels writing is an integral part of the job.

Employers request writing samples to gauge the quality, tone, and style of the writer to see if it fits with the necessary standard and style of their current body of work. Of the three writing sample types, two are requested well before the interview, and one is frequently completed at the interview .

During the job interview. There isn’t much you can do in preparation for an impromptu writing sample. You should have a solid foundation in language, literary comprehension, and grammar.

With the application. Some employers ask for a writing sample in the job posting. They don’t want to see your resume and cover letter without an accompanying writing sample.

As a follow-up. You may find that whether the employer requested a writing sample from the outset or not, they’ll then request a specific writing sample or a tailored sample.

At the interview. This is different than during the job interview because they’re asking you to bring something with you to the interview . Whether it’s a physical writing portfolio or something they’ve specifically asked you to complete.

As your writing sample can have a large impact on the interview process, it’s something you want to consider carefully. There are several factors to consider when selecting your writing sample. Of course you want something that showcases your ability, but you also want one that’s relevant and current.

Match the sample with the job. If at all possible, investigate what style they’re already using. If you’re going to write copy for their website, read what’s already posted and mimic that style. Hiring managers are going to be drawn to a writer that can write in the style the company uses.

Follow the employer’s directions. While this may seem self-explanatory, it requires listening to what the employer asks of you. If they request an email writing sample, give them one. If you don’t have one in your portfolio, write one.

Keep it current. While you may have a writing sample that showcases your writing skills extremely well or is published by a well-known publisher , it likely isn’t the best sample if it isn’t recent. Showing them an old writing sample makes it seem as though you haven’t kept current or kept up with your writing skills.

If you’re asked for multiple samples, you may be able to include an older piece, but make sure that your other samples are up to date.

When it’s not about research. If you’re creating a portfolio, especially an online version, it’s a great idea to show your strengths .

People with broad-based backgrounds need to bank on this and show all of their many writing styles and voices. Writers who have a niche need to highlight their skills there. So the idea is, when it’s not about research, it’s about you.

And don’t forget to be perfect. We shouldn’t have to point this out, but if you’re choosing a writing sample, you want it to be perfect – no spelling or grammar errors. There also shouldn’t be any factual errors.

The answer to this question is simple: write one. Unless the application specifies otherwise, there’s no requirement that the writing sample you submit has to be something you’ve already written.

Look at examples of the type of writing you think will be most effective, be it on the company website, social media posts, or writing examples. Then write something that you think will appeal to the hiring manager. A newly written, relevant sample is in many ways more likely to succeed than something from a portfolio.

There’s a lot that goes into a successful writing sample. You want to make sure it’s up-to-date, relevant, and a showcase of your writing skills. Then there’s the matter of making sure that there aren’t any typos or grammatical errors in it. If you want your writing sample to truly sparkle, here are some tips to help.

Keep a file of your best work. That way, you have something if the request is immediate. Timeliness matters when applying for jobs, and they might not wait a week for you to write something fresh.

Have someone else proofread your writing samples. Sometimes you are so involved in the words that you miss mistakes.

Try to tie your sample to the company’s voice, product line, industry, etc. This is where your research pays off.

Brag about your best work. By including it also.

Be current. A sample that’s ten years old is not going to go over well if you don’t have recent work as well.

Show diversity in style. While you want to customize to their requirements, it doesn’t hurt to let them know if you have some chameleon-like abilities.

Create a pdf and make it look good. A word document is one thing, but a pdf with some graphic design elements behind it can really polish your words and make them look legitimate.

Use the actual publication. If you can, submit the link to your published work. This adds tons of legitimacy and value to your work.

Lean toward the short side of things. You want them to read most of what you’re submitting. This means a 20 -page , in-depth research grant proposal is too much. How about just a sample from that document? You can always let them know that you’d be happy to send the entire document at their request. Otherwise, try to keep your samples to one page or less.

How do you start a writing sample?

To start a writing sample, research the company’s current written content. Pay attention to the tone, style, and reading level of whatever content you would be responsible for writing if hired. If you are writing a fresh sample based on a prompt, be sure to follow instructions carefully regarding word count, formatting, and topic choice.

If you are submitting a portfolio of writing samples, select the ones that best represent your ability to write for this specific employer.

For instance, if you have great writing samples for a travel magazine, but you’re applying for a financial advice website, you might want to lean towards submitting work that somewhat pertains to finance, like budgeting for a trip — even if it isn’t your highest-quality work.

Is a writing sample a cover letter?

No, a writing sample is not a cover letter. A cover letter is written specifically for a job opportunity and describes your relevant experience and interest in the position. A cover letter has two topics — you and the company.

A writing sample isn’t about you or the company (unless the prompt or employer suggestions specify otherwise). A writing sample is either an example of your past written work or a document written for the company in response to a prompt.

What do you do if you don’t have a writing sample?

If you don’t have a writing sample, write one. Although it is more work, it’s important to develop a writing portfolio. Even if your written work doesn’t land you the specific job, you’ll at least have a writing sample ready for the next job you apply for.

If the job states that you may only submit published writing samples, you can still attempt to submit a freshly written one. However, that does qualify as failure to follow instructions and is less likely to result in a job offer.

Should writing samples be sent as PDFs?

Writing samples should be sent in whatever format requested by the employer. If no format is specified, PDF is a fine option for ensuring that formatting will not change between devices. Sending your sample as a Google doc can also be convenient, as it allows for the employer to write comments directly in the file.

If you are submitting a portfolio, you can certainly create a PDF for individual samples, or stitch a few together to create one PDF. Creating a personal website is also a good idea, although it doesn’t allow you to tailor your samples for specific job opportunities.

Do you need a writing sample for a job interview?

If you’re applying for a writing job, then chances are very good that you’ll need a writing sample. However, the majority of jobs aren’t going to require a writing sample. And even if they do require a writing sample, it usually isn’t submitted during the job interview.

Yale University — Guide to Submitting a Writing Sample

Duke University — Writing Sample Guide

Columbia University — Tips on Providing a Quality Writing Sample

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Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications. A former writer/producer for The Discovery Channel, she is now a freelance writer and delighted to be sharing her talents and time with the wonderful Zippia audience.

Denise Bitler has 30+ years of HR experience working in various industries and with all level of employees from hourly through C-suite, as well as company Board Members.She is the founder of Resume-Interview Success, LLC and is an expert in best practices related to resume, cover letter, and Executive bio writing, LinkedIn Profile optimization, job search strategies, and interview coaching.

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ATS Resume Templates

Download an ATS-friendly resume template for free. These templates can be edited in Microsoft Word and can be accurately scanned by an applicant tracking system.

If you’ve made it to this page, then you probably already know more about applicant tracking systems (ATS) than the average job seeker. That gives you an advantage! Why?

Many companies use ATS to manage resumes and applications. In fact, Jobscan research shows that over 97% of Fortune 500 companies use an ATS.

If an ATS can’t read or understand the information on your resume, then your application might not be seen when a recruiter searches for candidates with specific skills or experience – even if you have those skills or the experience!

Your resume needs to be ATS-friendly in order to give you the best chance of getting a job interview. That means that you need an ATS resume template.

We’ve designed 15 ATS resume templates that can be downloaded as Microsoft Word files and easily edited. Download one for free or use our free resume builder to get a customized ATS-friendly resume in minutes.

Free ATS Resume Templates

Executive and Management ATS-Friendly Resume Templates

As a leader, you want your experience and accomplishments to shine. These resume templates give you opportunities to show the measurable results you’ve achieved, as well as your hard and soft skills .

Using correct formatting is critical here. The ATS needs to be able to parse all of that vital information and categorize it correctly. You also need your resume to be searchable by an ATS so that when a recruiter filters candidates by skills, your application stays on the list.

Entry-Level ATS-Friendly Resume Templates

You might not think you have a lot to show on your resume, but you do! These templates provide sections where you can highlight your education, internships, volunteer experience , personal accomplishments, and more.

An ATS-friendly resume will help you get found by recruiters and hiring managers. This is important because an entry-level position could have hundreds of applicants! Use these templates to make sure the ATS picks up your skills and experience.

Make your resume faster with our free resume builder

Write your resume the free and easy way with the only resume builder designed specifically with ATS-compliant resume templates.

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ATS Resume Templates - What You Need to Know

How to make the perfect ats resume.

Remember, an ATS is just a computer filing system. It needs to be able to scan and understand the text on your resume in order to correctly parse the information and sort it properly.

An ATS will never auto-reject a resume, but an ATS optimized resume does make it easier for a recruiter to find you among the sea of applicants.

Even more importantly, an ATS-friendly resume naturally follows expert-recommended resume writing standards as well. That means that when the recruiter personally views your resume, it will include the relevant information they’re looking for and will be formatted in a way that makes it easier to read

Follow these tips for making the perfect ATS resume :

1. Tailor your resume to the job you are applying for

Focus on quality over quantity. Each job you apply for is unique, even if they all have the same title. Every company has different needs for that role. The job description will make it clear which hard skills, soft skills, experience, and education the company is looking for. So tailor your resume to show them that you are the perfect candidate.

Tailoring each and every resume can be time consuming, but it’s worth the effort!

You can speed up this process by using a tool like Jobscan’s resume scanner . Powered by AI-technology , this tool analyzes your resume against the job description and provides you with a resume score that tells you how closely your resume matches the job description. It also tells you exactly what you need to do to increase your score.

2. Match your resume keywords to skills found in the job description

Recruiters might use an ATS’ search function to find applicants with specific skills. How do you know what skills they will search for? By examining the job listing. Use a resume scanner to automatically pick out the hard and soft skills the recruiter might search for, and then include those on your resume.

Even if the recruiter doesn’t search applications for those skills, they’ll definitely be looking for mentions of them on each resume they review.

3. Use long-form and acronym versions of keywords

Some ATS will only return resumes with the exact keywords the recruiters would search for. For example, if you included “Search Engine Optimization” in your resume but the recruiter searched for “SEO,” your profile may not appear in the results. Try to include both the acronym and the unabbreviated form of the term.

Use a tool like Jobscan’s resume fixer to make sure your resume doesn’t contain mistakes that will eliminate you from consideration.

4. Use Chronological or Hybrid resume format to write your resume .

Recruiters do not like the functional resume format . Unless you’re making a career change, a functional resume is going to work against you. (And even then, we recommend you steer clear of the format for a career change resume .)

The best format for the ATS is traditional reverse chronological. You can also use chronological and hybrid resume formats as these are familiar to most recruiters.

5. Use an easy-to-read, traditional font

For readability, use a traditional serif or sans serif font. Untraditional or “fancy” fonts can cause parsing errors, which means the full text of your resume won’t be searchable.

6. Use standard resume section headings

Section headers like “Where I’ve Been” in place of “Work Experience” will confuse applicant tracking systems, causing them to organize information incorrectly.

7. Save your file as a .docx if possible

A docx file is most compatible with ATS.

What is the best resume format for ATS?

There are three standard resume formats to choose from in your job search. They shape your first impression and determine the way recruiters and hiring managers view your fit as an applicant.

Your resume formatting can also determine how well your resume is parsed within an applicant tracking system (ATS) and how likely you are to be noticed as a result.

Regardless of the format you use, the most important thing is to use standard section headings like Experience, Skills, and Education. That will make it easier for the ATS to categorize the text.

How to tailor your ATS-friendly resume to a job

Tailoring your resume proves to recruiters that you’re an experienced professional. Most importantly, it shows them that you’re the perfect fit for this role.

Follow these three steps for tailoring your resume to a job description:

1. Examine the specific job description of the position

Go line by line through the job description and ask yourself these questions:

• “Does my resume experience section clearly state that I can do what’s required of this role?”
• “Am I using the same language found in the job description or job posting?”

You might find several different or missing skills and keywords in your generic resume.

2. Match skills and keywords from the job description

Mirroring the language, keywords, and buzzwords found within the job description is the easiest way to demonstrate you’re a better match than the competition.

The best way to show you’re the best fit for the position is to take words from the job posting and strategically put them in your job descriptions and other resume sections. A resume scanner will automatically pull out these keywords in seconds and speed up this process.

3. Write your job title clearly

Recruiters might search for people who have done the job they’re hiring, so list your job titles clearly and match the titles to the one in the job posting when possible. If you haven’t held the job before, list it under your name at the top or as part of your summary section.

What is Applicant Tracking Software (ATS)?

An applicant tracking system (ATS) is software used to assist with human resources, recruitment, and hiring. While each system offers a different package of features, applicant tracking systems are primarily used to help hiring companies organize and navigate large numbers of applicants.

For example, an ATS stores job candidate information like resumes, cover letters, references, and other recruitment and hiring data that HR teams can easily access and organize. It will also track job candidates and their application status throughout the hiring pipeline.

Ultimately, an ATS automates time-consuming administrative tasks such as manually screening applicants, reading resumes, scheduling interviews, and sending notifications and emails to job candidates and employees.

Can you add graphics to your resume?

When it comes to creating an ATS-friendly resume , the rule is: The simpler, the better. ATS are improving at scanning different formatting features, but not all of them are good at this.

Adding graphics and images could cause ATS parsing errors , which means the text on your resume won’t be fully searchable or accurately categorized by an ATS. We recommend that job seekers err on the side of caution. Avoid graphics, images, and photos.

Are Google Docs or Microsoft resume templates ATS-friendly?

They can be. We talked about some formatting features to avoid on your resume – fancy graphics and non-traditional fonts. Those features can trip up an ATS, even if they’re on a Word document or Google Docs file.

However, as long as you follow the guidelines on this page, or use one of these ATS resume templates, you’ll be fine.

How to get your cover letter past the ATS?

To increase your cover letter’s chances of passing an ATS, focus on using a clean format without complex formatting, incorporate relevant keywords and phrases from the job description, and ensure that your content is easy for the ATS to parse.

Consider using a tool like Jobscan’s cover letter generator to help you create an ATS-friendly cover letter. If you already have a cover letter, run it through our cover letter checker tool to get personalized feedback on how to improve your cover letter and make it more compelling to employers.

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Election latest: Sunak not taking questions amid talk of Tory battle to succeed him - as Dragon joins Starmer at brewery

A poll has found Reform's Nigel Farage would be the favourite to take over as Tory leader if Rishi Sunak loses the election. Labour says the Conservatives are already battling over the succession. Earlier, the transport secretary denied that the PM's D-Day blunder had lost the election.

Saturday 8 June 2024 14:40, UK

• General Election 2024

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Election news

• PM not taking questions as D-Day row rumbles on
• Sir Keir joined by Dragon to launch small businesses plan
• Farage should take over from Sunak as leader of Tories, poll finds
• Tories will scrap ULEZ expansion in 'backing drivers bill'
• Sunak vows to axe stamp duty for first-time buyers
• Electoral Dysfunction:  What could be in the party manifestos?
• Live reporting by Josephine Franks

Expert analysis

• Rob Powell: It beggars belief someone didn't sound the alarm about PM leaving D-Day events early
• Tamara Cohen: Labour can't believe their luck

Election essentials

• Battle For No 10: PM and Starmer taking part in Sky News special
• Campaign Heritage: Memorable moments from elections gone by
• Trackers: Who's leading polls? | Is PM keeping promises?
• Follow Sky's politics podcasts: Electoral Dysfunction | Politics At Jack And Sam's
• Read more: Who is standing down? | Key seats to watch | How to register to vote | What counts as voter ID? | Check if your constituency is changing | Your essential guide to election lingo | Sky's election night plans

Families with children have been hit hardest by benefit cuts over the past 14 years, according to a new report by the Institute for Fiscal Studies (IFS).

Parents who are out of work have seen the biggest fall in their incomes, with the IFS saying they had lost £5,500 per year, but in-work families had also seen their entitlements cut back. 

Families with children have seen their incomes fall by an average of £2,200 per year, the think tank said. 

Changes to the level of child tax credits and the "two-child limit" on Universal Credit payments affected families, as did the overall benefit cap, the IFS found. 

On Friday, the Conservatives announced plans to raise the high-income child benefit tax charge threshold to £120,000, increasing the number of families that would qualify.

But the IFS said this would only "partly" undo the changes of the past 14 years and "still leave the broad picture little changed".

61% of people quizzed in an exclusive Sky News poll think the NHS is in a "poor state", with parts of it "broken".

Reducing NHS waiting times is the issue voters want the next government to prioritise, with 39% of people saying it was their top issue. 

The same Sky News poll asked voters who they trust most to run the NHS. The majority - 32% - said Labour, while only 9% thought the Conservatives. 

But a quarter of those polled didn't think any party could be trusted with the NHS.

With waiting times on voters' minds, Sky's people and politics correspondent Nick Martin spoke to Jasmine, one of the millions waiting months, sometimes years, for treatment.

At 23, she has spent the last 11 years battling endometriosis and lives with what feels like "a ball of acid in the middle of my torso".

Read more of her story here:

The latest Sky News poll tracker has the Conservatives on the same level of support - just 22.8% - as the day Liz Truss left office.

Labour has 43.6% of the share, while Reform UK is on 13.1%, Lib Dems on 9.6%, Greens on 5.7% and SN p on 3%.

The live poll tracker collates the results of opinion surveys carried out by all the main polling organisations - and allows you to see how the political parties are performing in the run-up to the general election.

Read more here:

Rishi Sunak took up a watering can and was encouraged to apply for an allotment garden by volunteers while on the campaign trail in County Durham. 

An opportunity for the media to ask questions of Rishi Sunak did not take place as was originally planned, likely following the fallout on Friday of his early return from D-Day commemorations.

Members of the public could be seen gathered on a hillside above the garden to try to catch a glimpse of the prime minister.

At the garden, Mr Sunak spoke with volunteers Margaret Lambert and Hilary Bellwood and watered plants with Jane MacBean, Conservative candidate for Bishop Auckland.

Sir Keir Starmer has promised to overhaul the business rates system, saying there's "not a level playing field between businesses that are online and those that are ... bricks and mortar".

The Labour leader was joined by Dragons' Den star Deborah Meaden at 3 Locks Brewery in Camden, London, to launch the party's plan for small businesses.

"We want small businesses to thrive because they are the backbone of our economy and they need that stability in our economy, and they need to know that their energy bills are actually going to be lower and stable," he said. 

Labour launched its plans for Great British Energy policy a week ago - a new, publicly owned company that would generate homegrown green energy across the country. 

Meaden voiced her support for the plans: "Businesses don't like being out of control of costs and energy is one of those costs that simply fluctuates beyond your control," she said.

Sir Keir pulled the first pint of the day at 10.55am and was heard saying "if all else fails", he will be back at the brewery on 5 July.

John Swinney says Rishi Sunak "completely destroyed" his credibility as prime minister by leaving D-Day commemorations early. 

Speaking to journalists on the campaign trail in Livingston, the Scottish First Minister said: "I think Rishi Sunak's credibility is completely destroyed by his departure from D-Day early and the insult he delivered to the veterans who had travelled to Normandy for that solemn occasion.

"It also, frankly, was a desertion of the international responsibilities of the prime minister.

"The prime minister and especially the Conservative election campaign is now utterly in tatters."

Mr Sunak was forced to apologise for leaving France before an international ceremony attended by world leaders, saying it had been a mistake - but he said it was important not to "politicise" the decision. 

The Tory battle bus has rolled into County Durham, with Rishi Sunak heading to two locations in the North East today - but don't expect him to be answering questions. 

The PM is not doing any interviews with national or broadcast media today and a possible huddle - when he takes questions from reporters off-camera - has been cancelled. 

He may, however, do some interviews with regional media. 

While the PM may not be speaking for himself today, much has been said this morning about his decision to bow out of D-Day commemorations early. 

Shadow business secretary Jonathan Reynolds called it "inexplicable" while Sir Ed Davey said it made him "pretty cross" and Transport Secretary Mark Harper labelled it a "mistake" - but said it wouldn't cost the Tories the election. 

The Lib Dem leader says he's "pretty cross" about Rishi Sunak's decision to leave D-Day commemorations early and has called on him to make a donation to a veterans' charity to make amends. 

Sir Ed Davey urged the Conservatives to give some of the cash donated to the party by Frank Hester, a businessman who was embroiled in a racism row, to charity.

"I think the Conservative Party should give £5m of that donation to a veterans' charity. I think if they did that, then people might be able to draw the line.

"But it's such a letdown for our whole country and our history, particularly for our brave veterans."

The Liberal Democrats have pledged to create three new national parks in England.

This manifesto commitment would bring the number of national parks in England up to 13, with the party saying it would spend £50m a year maintaining them. 

The Chilterns in Hertfordshire and Buckinghamshire are possible locations for the new parks, along with the Mendips, Cotswolds and Quantocks.

Other proposed areas include the Surrey Hills, Northumberland coast and Dorset. 

Liberal Democrat leader Sir Ed Davey accused the Tories of having "broken too many promises to protect our countryside".

"It is hard to overstate the difference things like National Parks can make to entire communities," he said.

Reform UK and the Conservatives are neck-and-neck in a new poll of Welsh voters with each party taking an 18% share of those surveyed. 

But both trail Labour, which is far ahead on 45%, according to the survey by Redfield & Wilton. 

The poll of 960 Welsh voters put Plaid Cymru on 11%, Liberal Democrats on 5% and Greens on 4%. 

Only 39% of those who voted for the Conservatives in Wales in 2019 will vote Conservative again, the poll showed - with 32% of past Conservative voters saying they would defect to Reform UK.

It comes after the latest YouGov poll of UK voters for Sky News showed Reform had pulled to within two points of the Conservatives.

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