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Technology Business Plan Template

If you want to start a technology business or expand your current technology business, you need a business plan.

The following Technology business plan template gives you the key elements to include in a winning Technology business plan.

You can download our technology plan template (including a full, customizable financial model) to your computer here.

Technology Business Plan Sample

Below is a technology business plan example with each of the key sections to help you write a technology business plan for your own company.

I. Executive Summary

Business overview.

[Company Name], located in [Location] is a new technology company that focuses on developing and commercializing new artificial intelligence (AI) technology applications designed for small-to-medium sized businesses. The company has created proprietary technology that helps businesses improve their profitability by using AI to increase customer engagement. [Company Name] aims to be the next big technology company in the AI space.

Products Served

[Company Name] will showcase a variety of different applications for its AI technology that companies can start using to see an increase in customer engagement from day one. Businesses will be able to choose the platform package that works for them, based on a freemium subscription pricing structure.

Customer Focus

[Company Name] will initially serve businesses within a 30-mile radius of [Location]. The demographics of these customers are as follows:

1,500 businesses
Under 100 employees (average is 42)
Privately held companies
Top represented sector: retail stores
Average annual payroll for firms with 20-99 employees of $1.3M

Of the above mentioned businesses, many are startups or looking to expand their reach, thus would benefit from technology that can increase their customer base. [Founder Name] has a bachelor’s degree in technology. She is certified in artificial intelligence and machine learning. [Founder] has over [x] years of experience working as a senior software engineer prior to starting [Company Name].

[Company Name] will also employ an experienced assistant to work as a business analyst and help with various administrative duties around the office.

Management Team

[Founder Name] has a bachelor’s degree in technology. She is certified in artificial intelligence and machine learning. [Founder] has over [x] years of experience working as a senior software engineer prior to starting [Company Name].

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

The company will be providing a valuable solution to businesses seeking a way to increase their customer engagement through innovative AI technology.
[Company Name] will fill a specific market niche in the growing community of [Location]. In addition, [Founder] has surveyed local businesses and received extremely positive feedback saying that they explicitly want to make use of [Company Name]’s AI solution when launched.
The location is in an economically vibrant area where new businesses are starting at a fast rate.
The local area is currently underserved and has few technology companies offering specific solutions to increase customer engagement.

Financial Highlights

[Company Name] is seeking a total funding of $200,000 of debt capital to open its office. Specifically, these funds will be used as follows:

Office design/build: $40,000
Software development: $90,000
Working capital: $70,000 to pay for marketing, salaries, equipment and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

II. Company Overview

Who is [company name].

[Company Name], located in [Location], is a newly established technology company that focuses on developing and commercializing new artificial intelligence (AI) technology applications designed for small-to-medium sized businesses. The company has created proprietary technology that helps businesses improve their profitability by using AI to increase customer engagement. [Company Name] aims to be the next big technology company in the AI space for business use.

[Company Name] was founded by [Founder’s Name], a seasoned software engineer with a bachelor’s degree in technology. She is certified in artificial intelligence and machine learning. [Founder] has over [x] years of experience working as a senior software engineer prior to starting [Company Name].

[Founder] began researching what it would take to create her own technology company and did a thorough analysis on the costs, market, demographics, and competition. [Founder] has compiled enough information to develop her business plan in order to approach investors.

[Company Name]’s History

Once her market analysis was complete, [Founder’s Name] began surveying the local vacant office space and located an ideal location to house the technology company. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].

Since incorporation, the company has achieved the following milestones:

Located available office space for rent that is in a busy commercial district
Developed the company’s name, logo, and website located at [website]
Determined equipment and necessary supplies
Began recruiting key employees

[Company Name]’s Products/Services

The following are the services that [Company Name] will provide:

AI Hardware
Marketing AI Software
Customer Relationship Management AI Software
Customer Support AI Software
Technology Training: Training sessions on how to use the AI solutions and integrate them into their businesses

III. Industry Analysis

The global technology industry is valued at approximately $5.2T. Of all countries worldwide, the United States currently has the largest technology market, with 32% of the market share at $1.7T. The technology industry in the U.S. accounts for a large part of the nation’s economy. The Information Technology market can be segmented by categories such as software, devices and infrastructure IT and business services, emerging technology, and telecom services. In the United States, IT and business services hold the greatest market share (30%), followed by software (20%) and telecom services (20%).

Market drivers include the economy, employment rates, and the digital transformation of daily life for a growing number of people and businesses worldwide. Corporations and organizations are seeking IT service providers that can help improve their software, cybersecurity, data, and infrastructure. Technology companies that can provide products and services that cater to these issues can be competitive in the constantly evolving market.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the small and medium sized businesses of [Location] and surrounding areas.

Many small businesses in the community are startups or established enterprises looking to expand their reach, thus would benefit from technology that can increase their customer engagement.

Customer Segmentation

The Company will primarily target the following three customer segments:

Startups: Businesses who have been in operation for two years or less often need help acquiring new customers and thus make an excellent target market for [Company Name]’s AI solution.
Small businesses: The area has a lot of small businesses with less than 100 employees. Many of these businesses are looking for ways to increase their customer engagement through new technology applications.
Medium sized businesses: The Company will also target medium-sized businesses (up to 500 employees) looking to improve their customer acquisition and retention through technology.

V. Competitive Analysis

The following businesses are located within a 30-mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Direct & Indirect Competitors

Tekuserv Tekuserv has been a reliable technology company in [Location] for more than fifteen years. The company is known for its wide range of technology solutions that serves many small-to-medium sized businesses. With its large number of experts focused on delivering customer satisfaction, the organization maintains its high standard of developing quality products and providing exceptional customer service. Tekuserv provides business software on a freemium subscription basis. It develops enterprise technology solutions with a focus on customer relationship management.

Prime IA Business Solutions Prime AI Business Solutions is a technology development company in [Location]. In business for several years, the company has developed highly rated AI solutions used by many well-known businesses in a variety of industries. Prime AI Business Solutions now offers a range of AI hardware and software products geared towards helping businesses of all sizes increase their customer base. The company has also introduced a “pay-as-you-grow” pricing model that scales to provide users with more support as they scale up.

AICE Developments AICE stands for Artificial Intelligence for Customer Engagement. AICE Developments is also a local technology company that manufactures and distributes a variety of technology products. AICE Developments was established in 2009 at [Location], providing integrated AI applications and platform services. Its products include applications and infrastructure offerings delivered through various IT deployment models, including on-premise deployments, cloud-based deployments, and hybrid deployments. The company serves automotive, financial services, healthcare, hospitality, retail, utilities, construction, etc. It provides AI solutions for enterprise marketing and customer engagement.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. Those advantages include:

Management: [Founder’s Name] has been extremely successful working in the technology industry and will be able to use her previous experience to provide the best service experience. Her unique qualifications will serve customers in a much more sophisticated manner than [Company Name]’s competitors.
Relationships : [Founder’s Name] knows many of the local leaders, business managers, and other influencers within [Location]. With her [x] years of experience and good relationships with business leaders in the area, she will be able to develop an initial client base.
Proprietary technology : The company has developed proprietary AI technology that will be used to add new data sources, expand on valuable insights, launch advanced features like benchmarking, provide predictive and prescriptive analytics, and ensure self-guided data discovery.
Client-oriented service : [Company Name] will have full-time customer service and sales managers to keep in contact with clients and answer their everyday questions.

VI. Marketing Plan

[Company Name] seeks to position itself as a high-quality source of AI solutions for practical business applications. Clients can expect to receive the best technology on the market from skilled developers in [Location] and customized customer support, training, and troubleshooting services.

The [Company Name] Brand

The [Company Name] brand will focus on the company’s unique value proposition:

Service built on long-term relationships
Big-firm expertise in a small-firm environment
Thorough knowledge of the clients and their varying needs
Proprietary technology developed by skilled software engineers

Promotions Strategy

[Company Name] expects its initial target market to be businesses within a 30-mile radius of its location. [The Company]’s promotion strategy to reach these individuals includes:

Targeted Cold Calls [Company name] will initially invest significant time and energy into contacting potential clients via telephone. In order to improve the effectiveness of this phase of the marketing strategy, a highly-focused call list will be used, targeting startups and small businesses. As this is a very time-consuming process, it will primarily be used during the startup phase to build an initial client base.

Referrals [Company name] understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other businesses by providing economic or financial incentives for every new client produced. This strategy will increase in effectiveness after the business has already been established. Additionally, [Company Name] will aggressively network with business incubators, small business development centers, small business accountants, and others in a position to work with small businesses and startups. This network will generate referral leads.

Social Media [Company Name] will invest heavily in a social media advertising campaign. The brand manager will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Publications The company will place print advertisements in key local publications, including newspapers, area magazines, and business newsletters. Additionally, [Company Name] will print brochures and place them in specific locations frequented by target individuals, such as small business development centers.

Website/SEO [Company Name] will invest heavily in developing a professional website that displays all the features and benefits of the technology company. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Direct Mail [Company Name] will blanket businesses with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts, and/or provide other incentives for companies to use the AI platform.

Pricing Strategy

[Company Name]’s pricing will be on par with competitors, so clients feel they receive great value when purchasing the technology.

VII. Operations Plan

Functional roles.

[Company Name] will carry out its day-to-day operations primarily on an appointment basis. Clients will make appointments for product demonstrations, interview sessions to gather information for proposals, and further meetings throughout client engagements. These will often occur at the company office location to remove clients from the distractions of their business. In-process meetings may occur on-site at the client’s business in order to increase the strength of the client relationship. If necessary, appointments can be conducted over the telephone.

[Founder’s Name] will work on an as-needed basis, but can be expected to be present in the office during normal business hours. The company will also employ an assistant/analyst who will staff the office during normal business hours and support marketing and client relationship development efforts.

Administrative and Service Functions

General and administrative functions including marketing, bookkeeping, etc.

The following are a series of steps that lead to the company’s vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

VIII. Management Team

Management Team Members

Hiring Plan

[Founder] will serve as the Owner and Manager of [Company Name]. In order to launch, she needs to hire the following personnel:

Software engineer: 1 full-time employee to manage the software development process operations and assist [Founder] with managerial duties.
Brand manager: 1 full-time employee who will be responsible for managing all marketing and advertising initiatives, maintaining the company website, and updating social media accounts regularly.
Office staff: 3-4 employees who will manage the phone calls, scheduling, accounting, marketing, clerical, bookkeeping, billing, and any administrative task required.

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from its technology solution subscription sales. The company will use a freemium subscription model, in which basic functions can be used by any company for free. Additional solutions and support will be available in a tiered package model based on the enterprises’ size and number of users.

The office lease, equipment, supplies, and labor expenses will be the key cost drivers of [Company Name]. The major cost drivers for the company’s operation will consist of:

Technology development supplies and equipment
Business Insurance
Lease on business location and utilities

Ongoing marketing expenditures are also notable cost drivers for [Company Name].

Capital Requirements and Use of Funds

[Company Name] is seeking a total funding of $200,000 of debt capital to open its office.

Specifically, these funds will be used as follows:

Key Assumptions

The following table reflects the key revenue and cost assumptions made in the financial model:

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

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Written by Dave Lavinsky

Position your technology venture at the forefront of innovation with our comprehensive selection of technology industry business plan examples. This invaluable resource is engineered for entrepreneurs, startup founders, and IT leaders seeking to navigate business planning in the fast-paced tech landscape. The plans presented provide a professional framework for addressing key components such as product development, market penetration, intellectual property strategy, funding mechanisms, and scaling operations.