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We survey the nascent literature on machine learning in the study of financial markets. We highlight the best examples of what this line of research has to offer and recommend promising directions for future research. This survey is designed for both financial economists interested in grasping machine learning tools, as well as for statisticians and machine learners seeking interesting financial contexts where advanced methods may be deployed.
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We revised this guide with current information and updated picks in May 2023.
When it comes to buying toilet paper, the last thing you want to do is throw money down the toilet (literally!) by stocking up on cheap rolls that end up feeling rough or by splurging on pricey TP that just doesn't hold up.
On top of that, you want to choose toilet paper that dissolves easily in your toilet so it doesn’t clog your pipes and cause a septic disaster. From the plushest toilet papers to quick-dissolving rolls to more sustainable picks, there are toilet papers that offer something for everyone, and with so many to choose from we put them to the test to find out which ones are worth it.
Berkley jensen ultra soft bath tissue.
Great value ultra soft toilet paper.
Charmin ultra soft toilet paper.
Scott small core high capacity bath tissue.
Cottonelle ultra comfortcare toilet paper.
Quilted northern ultra plush toilet paper.
Seventh generation 100% recycled bath tissue.
Who gives a crap bamboo toilet paper.
After our picks, keep reading to learn more about how we test toilet paper and for a helpful shopping guide, but first, here is the best toilet paper to buy for your bathroom. Looking to cut back on toilet paper? Check out our list of top-tested bidets .
BJ’s toilet paper is one of the best values on the market, and it stood out across the board in our Lab tests. In fact, it earned the Good Housekeeping Seal . The toilet paper aced our absorbency tests, receiving a perfect score and soaking up more water than most other toilet papers we evaluated. Despite being thick, the two-ply toilet paper dissolved within seconds in our tests, meaning it's a safer option for your septic system. Plus, both our consumer testers and our softness-testing machine gave BJ's toilet paper high scores for feeling soft, and when we inspected the rolls, they were free of defects like pills and ply separation.
The downside is that this TP wasn't as strong as some other brands when wet, but that's to be expected of bath tissue that dissolves quickly. Even though BJ's is a club brand, you can still buy the toilet paper using a one-day online guest pass.
Ply | Two-ply |
---|---|
Roll count | 32 rolls |
Sheets per roll | 244 sheets |
Don't let the low price fool you; this Walmart brand toilet paper gives you good bang for your buck. The TP was a runner-up in our extensive Textiles Lab tests, earning high rankings for thickness and perfect scores for dissolving quickly. When we evaluated softness in a blind touch test, this toilet paper outperformed other more expensive rolls, and our consumer testers gave it top marks for softness during use.
The toilet paper proved strong in our dry strength and perforation strength tests (how easy it is to tear the perforated portion of the toilet paper), but it was a bit weaker when wet. If you ever find the toilet paper to be out of stock online for shipping, you may still be able to buy it ahead of time online and then pick it up from your local store. In some locations, you can even opt for delivery from the store.
Ply | Two-ply |
---|---|
Sheets per roll | Not listed |
Roll count | 12 rolls |
Lots of toilet paper brands claim to be super plush, but nothing we've tested or tried comes close to the softness of Charmin. Both our consumer testers and specialized lab equipment designed to measure softness ranked it the softest in a blind comparison test. The two-ply construction was also strong overall and stood out in particular for having the highest strength when wet, so you don't have to worry about it crumbling while in use.
Unfortunately, its high strength means it didn't break down easily with water in our evaluations, so you may want to look elsewhere if you have a septic system or particularly old plumbing. But we still think it's a great pick if you don't have plumbing issues at home. Plus, when you buy this one in bulk packs, the price per sheet is similar to more affordable brands.
Ply | Two-ply |
---|---|
Sheets per roll | 284 sheets |
Roll count | 18 rolls |
With more than double the sheets per roll than other toilet papers we've tested , this TP from Scott is ideal for someone looking to shop in bulk. There are 36 rolls in each pack with 1,100 sheets per roll for a whopping 39,600 sheets of toilet paper in each pack. Online reviewers describe this pack of toilet paper as "long-lasting," with some sharing that it lasts their families months at a time. The toilet paper is on the thinner side, but it is still two-ply for added durability.
Unlike most other toilet papers, this one features a small core, which means the brand can fit more sheets per roll, but this may make it more difficult to slide over your current toilet paper holder. Although we haven't tested this particular toilet paper, we have evaluated others from Scott, and they received high scores for dissolving quickly, making the TP ideal for sensitive septic tanks or homes prone to plumbing woes.
Ply | Two-ply |
---|---|
Sheets per roll | 1,100 sheets |
Roll count | 36 rolls |
No one wants toilet paper that crumbles during use, so if you're looking for strong toilet paper that holds up, Cottonelle proved to be the best when we combined the wet and dry strength scores. It also had a perfect score in our visual analysis with no signs of pilling (so it doesn't leave pieces behind!), and the layers didn’t separate, which are two common TP issues.
It has two-ply construction with a rippled texture to help clean, and it was one of the most absorbent toilet papers in our test. It was still pretty soft despite not being super plush, and though it was slow to dissolve, it was still quicker than the plushest options we evaluated.
Ply | Two-ply |
---|---|
Sheets per roll | 192 sheets |
Roll count | 36 rolls |
While most toilet paper is only two-ply (and some just one), this TP actually has three layers, which makes it super thick and absorbent. When we put the toilet paper through a blind test, our testers and lab equipment gave it some of the highest scores for softness, and it received high ratings for overall softness during use.
It was also o ne of the strongest toilet papers when wet in our tests, but not surprisingly, it didn’t break down in our dissolvability evaluations, so avoid this one if you’re worried about clogs in your plumbing system. We also tested the brand’s two-ply Ultra Soft & Strong Toilet Paper , which was still thick but just not quite as soft, strong or absorbent and it still didn’t dissolve easily.
Ply | Three-ply |
---|---|
Sheets per roll | 253 sheets |
Roll count | 32 rolls |
When it comes to toilet paper, recycled rolls are the most sustainable option because they're both diverting waste and skipping the use of new pulp to create bath tissue. This pick from Seventh Generation was one of the top performers among the more sustainable brands we tested. T he two-ply sheets were fairly soft and absorbent, and they dissolved within seconds in our test, so they shouldn't wreak havoc in your septic system.
This toilet paper wasn't as thick or quite as strong as other TPs we tested, but it still outperformed a few of the "ultra soft" branded toilet papers in our blind softness test. It is one of the more expensive brands we evaluated when you calculate the cost per sheet, but we appreciate its lower environmental impact.
Ply | Two-ply |
---|---|
Sheets per roll | 240 sheets |
Roll count | 12 rolls |
Another option for sustainable toilet paper is made from bamboo, which touts itself as “tree free.” The bamboo toilet paper from Who Gives A Crap is three-ply instead of the usual two, and we were impressed by how soft it feels compared to other sustainable TPs we've tried. When we tested the toilet paper for dissolvability in our Lab, it dissolved more easily than some of the other toilet papers we've evaluated, so it shouldn't lead to clogging issues.
The brand skips plastic packaging and instead wraps each roll individually in eye-catching recycled tissue paper and ships it right to your door in a cardboard box. To ensure you never run out of rolls, there's a subscription service available. If you're skeptical of trying toilet paper made with bamboo, know that the brand does offer 30-day returns and a money-back guarantee — no questions asked.
Ply | Three-ply |
---|---|
Sheets per roll | 370 sheets |
Roll count | 24 rolls |
At the Good Housekeeping Institute Textiles Lab, we test all kinds of bathroom necessities including menstrual products , wipes and toilet paper. Over the years, we've evaluated over 30 different types of toilet paper from both popular name brands and value brands to determine which rolls are worth it. When we test toilet paper, here's what we look for:
✔️ Absorbency: We individually immerse five sheets of each type of toilet paper in water to measure the amount of fluid each sheet is capable of absorbing.
✔️ Strength: There are many different ways to evaluate toilet paper strength including wet and dry tests. We use our Mullen Burst Tester to measure the force needed to burst through a stack of five sheets of toilet paper.
We then layer together five sheets of toilet paper and place them in our Instron machine, which pulls the toilet paper apart to measure its tensile strength. The Instron machine is also used to evaluate perforation strength (shown here), or how easy it is to tear the perforated portion of the toilet paper. For wet strength, we use our Instron machine and a Finch Cup to wet the toilet paper while it's pulled apart.
✔️ Softness: To scientifically measure softness, we outsourced testing to NCSU. They used their EmTec Tissue Softness Analyzer to evaluate and rate each sample of toilet paper for Hand Feel Factor. We also conducted a blind comparison test of the different types of toilet paper, inviting GH staff to feel each unmarked toilet paper and provide a softness rating.
✔️ Dissolvability: To determine whether or not the toilet paper will dissolve once you flush, we evaluated dissolvability. To test, we dropped a sheet of each toilet paper into a set amount of water spinning at a set speed. The amount of time it took for each one to dissolve was recorded. The less time the toilet paper took to dissolve, the less likely it is to clog your pipes and lead to septic issues.
✔️ Thickness: We stacked 10 sheets of toilet paper on top of each other and then used a caliper to measure the thickness.
✔️ Visual quality analysis: We visually examined sheets of each type of toilet paper, noting any defects like ply separation or pilling on the surface.
✔️ Consumer testing: To better understand how the toilet paper truly performs, we placed samples in restroom stalls at GH and asked users to rate each sample for softness during use. We also shared TP with consumer testers who were able to try it out in their own homes and share their thoughts.
✔️ Ply: The number of plies in toilet paper is the number of layers per sheet. Two-ply toilet paper (i.e. two layers) is the most common, but you’ll also find one-ply, which dissolves faster, and three-ply, which tends to feel thicker and more luxurious.
✔️ Price: You don’t have to spend a fortune to get high-quality toilet paper. In fact, some of our top performers were some of the cheapest per sheet! Keep in mind that it pays off to buy in bulk. The more sheets per roll and the more rolls per package, the less you’ll end up spending overall.
✔️ Septic safe: If you're wondering what's the best toilet paper to use in a septic system, consider this: Even though some ultra-plush toilet papers were labeled as “septic safe,” some of the TP never dissolved in our tests after spinning at a high speed for over five minutes. If you’re worried about clogging, it’s best to avoid super thick options.
✔️ Sustainability : Recycled paper is the most sustainable option for toilet paper, but you can also opt for bamboo rolls. These types of toilet paper didn’t perform as well as most premium brands in our evaluations for properties like softness, durability and absorbency, but they tend to dissolve easily and are better for the environment overall than standard toilet paper.
✔️ Brand : When it comes to toilet paper, there’s no need to shy away from private label or store brands. In fact, some of them outperformed the popular name brands in our tests.
This article was written by GH Institute Textiles Lab executive director Lexie Sachs , who holds a B.S. in fiber science from Cornell University and has more than 15 years of experience in the textiles industry, including merchandising and product development for home products. Lexie joined Good Housekeeping in 2013 and has tested all kinds of paper products, including toilet paper. For this article, Lexie conducted extensive evaluations of more than 20 different types of toilet paper from popular name and generic brands.
Amanda Constantine most recently updated this article. She is a home and apparel reviews analyst who joined Good Housekeeping Institute in 2022. She worked with Lexie Sachs to review former testing data, researched popular toilet paper brands and also conducted toilet paper testing on newer brands in the Lab before updating picks for the best toilet papers.
Lexie Sachs (she/her) is the executive director of strategy and operations at the Good Housekeeping Institute and a lead reviewer of products in the bedding, travel, lifestyle, home furnishings and apparel spaces. She has over 15 years of experience in the consumer products industry and a degree in fiber science from Cornell University. Lexie serves as an expert source both within Good Housekeeping and other media outlets, regularly appearing on national broadcast TV segments. Prior to joining GH in 2013, Lexie worked in merchandising and product development in the fashion and home industries.
Amanda (she/her) researches and reports on products in the Good Housekeeping Institute 's Textiles, Paper & Apparel Lab, ranging from clothing and accessories to home furnishings. She holds undergraduate degrees in apparel merchandising and product development and advertising and marketing communications, as well as a master of science degree in consumer sciences from The Ohio State University. Prior to joining Good Housekeeping in 2022, Amanda was a lecturer for the fashion and retail studies program at Ohio State, where she taught fashion and textiles courses.
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Ross M. Batzer, Jonah R. Coste, William M. Doerner, and Michael J. Seiler
Abstract:
People can be “locked-in” or constrained in their ability to make appropriate financial changes, such as being unable to move homes, change jobs, sell stocks, rebalance portfolios, shift financial accounts, adjust insurance policies, transfer investment profits, or inherit wealth. These frictions—whether institutional, legislative, personal, or market-driven—are often overlooked. Residential real estate exemplifies this challenge with its physical immobility, high transaction costs, and concentrated wealth. In the United States, nearly all 50 million active mortgages have fixed rates, and most have interest rates far below prevailing market rates, creating a disincentive to sell. This paper finds that for every percentage point that market mortgage rates exceed the origination interest rate, the probability of sale is decreased by 18.1%. This mortgage rate lock-in led to a 57% reduction in home sales with fixed-rate mortgages in 2023Q4 and prevented 1.33 million sales between 2022Q2 and 2023Q4. The supply reduction increased home prices by 5.7%, outweighing the direct impact of elevated rates, which decreased prices by 3.3%. These findings underscore how mortgage rate lock-in restricts mobility, results in people not living in homes they would prefer, inflates prices, and worsens affordability. Certain borrower groups with lower wealth accumulation are less able to strategically time their sales, worsening inequality.
Mortgage lock-in data are available below in two formats at the bottom of this webpage. The first file offers a data supplement that could be used to recreate figures shown in the working paper. The second file offers additional developmental data aggregates produced from estimations in the working paper. Both files are subject to change with working paper revisions. Our FAQs address common questions about the datasets. Please cite this working paper when using either dataset.
In the new report, foundation models dominate, benchmarks fall, prices skyrocket, and on the global stage, the U.S. overshadows.
This year’s AI Index — a 500-page report tracking 2023’s worldwide trends in AI — is out.
The index is an independent initiative at the Stanford Institute for Human-Centered Artificial Intelligence (HAI), led by the AI Index Steering Committee, an interdisciplinary group of experts from across academia and industry. This year’s report covers the rise of multimodal foundation models, major cash investments into generative AI, new performance benchmarks, shifting global opinions, and new major regulations.
Don’t have an afternoon to pore through the findings? Check out the high level here.
This past year, organizations released 149 foundation models, more than double the number released in 2022. Of these newly released models, 65.7% were open-source (meaning they can be freely used and modified by anyone), compared with only 44.4% in 2022 and 33.3% in 2021.
Closed-source models still outperform their open-sourced counterparts. On 10 selected benchmarks, closed models achieved a median performance advantage of 24.2%, with differences ranging from as little as 4.0% on mathematical tasks like GSM8K to as much as 317.7% on agentic tasks like AgentBench.
Industry dominates AI, especially in building and releasing foundation models. This past year Google edged out other industry players in releasing the most models, including Gemini and RT-2. In fact, since 2019, Google has led in releasing the most foundation models, with a total of 40, followed by OpenAI with 20. Academia trails industry: This past year, UC Berkeley released three models and Stanford two.
If you needed more striking evidence that corporate AI is the only player in the room right now, this should do it. In 2023, industry accounted for 72% of all new foundation models.
One of the reasons academia and government have been edged out of the AI race: the exponential increase in cost of training these giant models. Google’s Gemini Ultra cost an estimated $191 million worth of compute to train, while OpenAI’s GPT-4 cost an estimated $78 million. In comparison, in 2017, the original Transformer model, which introduced the architecture that underpins virtually every modern LLM, cost around $900.
At least in terms of notable machine learning models, the United States vastly outpaced other countries in 2023, developing a total of 61 models in 2023. Since 2019, the U.S. has consistently led in originating the majority of notable models, followed by China and the UK.
As of 2023, AI has hit human-level performance on many significant AI benchmarks, from those testing reading comprehension to visual reasoning. Still, it falls just short on some benchmarks like competition-level math. Because AI has been blasting past so many standard benchmarks, AI scholars have had to create new and more difficult challenges. This year’s index also tracked several of these new benchmarks, including those for tasks in coding, advanced reasoning, and agentic behavior.
While AI private investment has steadily dropped since 2021, generative AI is gaining steam. In 2023, the sector attracted $25.2 billion, nearly ninefold the investment of 2022 and about 30 times the amount from 2019 (call it the ChatGPT effect). Generative AI accounted for over a quarter of all AI-related private investments in 2023.
And again, in 2023 the United States dominates in AI private investment. In 2023, the $67.2 billion invested in the U.S. was roughly 8.7 times greater than the amount invested in the next highest country, China, and 17.8 times the amount invested in the United Kingdom. That lineup looks the same when zooming out: Cumulatively since 2013, the United States leads investments at $335.2 billion, followed by China with $103.7 billion, and the United Kingdom at $22.3 billion.
More companies are implementing AI in some part of their business: In surveys, 55% of organizations said they were using AI in 2023, up from 50% in 2022 and 20% in 2017. Businesses report using AI to automate contact centers, personalize content, and acquire new customers.
Globally, most people expect AI to change their jobs, and more than a third expect AI to replace them. Younger generations — Gen Z and millennials — anticipate more substantial effects from AI compared with older generations like Gen X and baby boomers. Specifically, 66% of Gen Z compared with 46% of boomer respondents believe AI will significantly affect their current jobs. Meanwhile, individuals with higher incomes, more education, and decision-making roles foresee AI having a great impact on their employment.
When asked in a survey about whether AI products and services make you nervous, 69% of Aussies and 65% of Brits said yes. Japan is the least worried about their AI products at 23%.
More American regulatory agencies are passing regulations to protect citizens and govern the use of AI tools and data. For example, the Copyright Office and the Library of Congress passed copyright registration guidance concerning works that contained material generated by AI, while the Securities and Exchange Commission developed a cybersecurity risk management strategy, governance, and incident disclosure plan. The agencies to pass the most regulation were the Executive Office of the President and the Commerce Department.
The AI Index was first created to track AI development. The index collaborates with such organizations as LinkedIn, Quid, McKinsey, Studyportals, the Schwartz Reisman Institute, and the International Federation of Robotics to gather the most current research and feature important insights on the AI ecosystem.
If you're on a Galaxy Fold, consider unfolding your phone or viewing it in full screen to best optimize your experience.
Published on June 10, 2024
By: Dana George
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As a recent Aldi convert, I'm just getting to know what I like (and don't like) about the store. So far, I've been surprised by the quality of produce and the number of options. I assumed that Aldi never offered name-brand products for some reason, but nothing could be further from the truth. A fair number of name brands are on display at our local Aldi store, but each is surrounded by brands I've never heard of.
If you're a chocolate lover, you may be as impressed with this German-made chocolate as I have been. The chocolate is rich but not sickly sweet, and manufactured using Fair Trade Certified South American cocoa.
Plus, there's a Moser Roth chocolate bar for everyone. Our local Aldi offers 11 different flavors, ranging from dark orange and almond to toffee crunch. For purists like my husband, there's extra creamy milk chocolate. The trick has been finding my favorite flavors in stock when the urge for chocolate strikes.
Between morning smoothies and cereal, my husband and I consume a fair amount of almond milk. As someone who's always been concerned about an unknown brand tasting "funny," I was surprised to realize that I can't tell the difference between Friendly Farms and Silk, the brand I've purchased for years. Better yet, it allows me to leave more money in our checking account each week.
Like most people, my tastes have evolved through the years, as have my cooking habits. However, I have always had three items in my refrigerator: One-half gallon of milk, butter, and half and half. Like the almond milk, I can't tell the difference between the Aldi brand staples and the name brands I'm accustomed to buying.
Staple | Aldi price | Walmart price |
---|---|---|
One-half gallon 2% milk | $1.69 | $3.34 |
1 lb of salted butter sticks | $3.95 | $5.68 |
Half and half creamer, 32 fl oz | $3.09 | $2.97 |
Total | $8.73 | $12.09 |
I remember thinking pistachios looked disgusting when I was a kid, although I can admit now how wrong I was. They're actually delicious. Pistachios provide a subtle taste but a satisfying crunch. And when they're roasted and salted, they're pretty much one of the most delicious snacks on the planet.
The problem is that pistachios can be one expensive nut, which is why I was so thrilled to find them at Aldi. Whether you eat them from the bag or use them for baking, buying a bag doesn't mean taking money out of savings .
One thing I'd read about before shopping at Aldi was its amazing selection of cheeses, and I'll admit, I'll put cheese in just about anything, and Gruyere is one of my favorites. Our nearest full-fledged grocery store is Schnucks, and while I love some things about shopping there, it's not where I go when I'm looking for low prices. In fact, an 8 oz. block of Gruyere at Schnucks is $7.89. I can't justify paying $3.60 more for cheese when I can drive another block and save that money.
As someone who typically does not enjoy shopping, I find that I do enjoy snagging a bargain. Whether it's accomplished by using a shopping app or pulling into Aldi, it feels like a win.
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Dana is a full-time personal finance writer, with more than two decades of experience. Her focus is on helping readers feel less alone as they navigate their personal finances and offering actionable insights.
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The Journal of Finance publishes leading research across all the major fields of financial research. It is the most widely cited academic journal on finance and one of the most widely cited journals in economics as well. Each issue of the journal reaches over 8,000 academics, finance professionals, libraries, government and financial ...
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The best toilet paper, tested and reviewed for softness, strength, absorbency and how well they dissolve from popular brands like Charmin and Cottonelle.
This paper finds that for every percentage point that market mortgage rates exceed the origination interest rate, the probability of sale is decreased by 18.1%. This mortgage rate lock-in led to a 57% reduction in home sales with fixed-rate mortgages in 2023Q4 and prevented 1.33 million sales between 2022Q2 and 2023Q4.
This year's AI Index — a 500-page report tracking 2023's worldwide trends in AI — is out.. The index is an independent initiative at the Stanford Institute for Human-Centered Artificial Intelligence (HAI), led by the AI Index Steering Committee, an interdisciplinary group of experts from across academia and industry. This year's report covers the rise of multimodal foundation models ...
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4. Shelled Roasted Pistachios, 6 oz. Aldi price: $4.39 Walmart price: $5.88 I remember thinking pistachios looked disgusting when I was a kid, although I can admit now how wrong I was.