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Variables in Research – Definition, Types and Examples

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Variables in Research

Definition:

In Research, Variables refer to characteristics or attributes that can be measured, manipulated, or controlled. They are the factors that researchers observe or manipulate to understand the relationship between them and the outcomes of interest.

Types of Variables in Research

Types of Variables in Research are as follows:

Independent Variable

This is the variable that is manipulated by the researcher. It is also known as the predictor variable, as it is used to predict changes in the dependent variable. Examples of independent variables include age, gender, dosage, and treatment type.

Dependent Variable

This is the variable that is measured or observed to determine the effects of the independent variable. It is also known as the outcome variable, as it is the variable that is affected by the independent variable. Examples of dependent variables include blood pressure, test scores, and reaction time.

Confounding Variable

This is a variable that can affect the relationship between the independent variable and the dependent variable. It is a variable that is not being studied but could impact the results of the study. For example, in a study on the effects of a new drug on a disease, a confounding variable could be the patient’s age, as older patients may have more severe symptoms.

Mediating Variable

This is a variable that explains the relationship between the independent variable and the dependent variable. It is a variable that comes in between the independent and dependent variables and is affected by the independent variable, which then affects the dependent variable. For example, in a study on the relationship between exercise and weight loss, the mediating variable could be metabolism, as exercise can increase metabolism, which can then lead to weight loss.

Moderator Variable

This is a variable that affects the strength or direction of the relationship between the independent variable and the dependent variable. It is a variable that influences the effect of the independent variable on the dependent variable. For example, in a study on the effects of caffeine on cognitive performance, the moderator variable could be age, as older adults may be more sensitive to the effects of caffeine than younger adults.

Control Variable

This is a variable that is held constant or controlled by the researcher to ensure that it does not affect the relationship between the independent variable and the dependent variable. Control variables are important to ensure that any observed effects are due to the independent variable and not to other factors. For example, in a study on the effects of a new teaching method on student performance, the control variables could include class size, teacher experience, and student demographics.

Continuous Variable

This is a variable that can take on any value within a certain range. Continuous variables can be measured on a scale and are often used in statistical analyses. Examples of continuous variables include height, weight, and temperature.

Categorical Variable

This is a variable that can take on a limited number of values or categories. Categorical variables can be nominal or ordinal. Nominal variables have no inherent order, while ordinal variables have a natural order. Examples of categorical variables include gender, race, and educational level.

Discrete Variable

This is a variable that can only take on specific values. Discrete variables are often used in counting or frequency analyses. Examples of discrete variables include the number of siblings a person has, the number of times a person exercises in a week, and the number of students in a classroom.

Dummy Variable

This is a variable that takes on only two values, typically 0 and 1, and is used to represent categorical variables in statistical analyses. Dummy variables are often used when a categorical variable cannot be used directly in an analysis. For example, in a study on the effects of gender on income, a dummy variable could be created, with 0 representing female and 1 representing male.

Extraneous Variable

This is a variable that has no relationship with the independent or dependent variable but can affect the outcome of the study. Extraneous variables can lead to erroneous conclusions and can be controlled through random assignment or statistical techniques.

Latent Variable

This is a variable that cannot be directly observed or measured, but is inferred from other variables. Latent variables are often used in psychological or social research to represent constructs such as personality traits, attitudes, or beliefs.

Moderator-mediator Variable

This is a variable that acts both as a moderator and a mediator. It can moderate the relationship between the independent and dependent variables and also mediate the relationship between the independent and dependent variables. Moderator-mediator variables are often used in complex statistical analyses.

Variables Analysis Methods

There are different methods to analyze variables in research, including:

• Descriptive statistics: This involves analyzing and summarizing data using measures such as mean, median, mode, range, standard deviation, and frequency distribution. Descriptive statistics are useful for understanding the basic characteristics of a data set.
• Inferential statistics : This involves making inferences about a population based on sample data. Inferential statistics use techniques such as hypothesis testing, confidence intervals, and regression analysis to draw conclusions from data.
• Correlation analysis: This involves examining the relationship between two or more variables. Correlation analysis can determine the strength and direction of the relationship between variables, and can be used to make predictions about future outcomes.
• Regression analysis: This involves examining the relationship between an independent variable and a dependent variable. Regression analysis can be used to predict the value of the dependent variable based on the value of the independent variable, and can also determine the significance of the relationship between the two variables.
• Factor analysis: This involves identifying patterns and relationships among a large number of variables. Factor analysis can be used to reduce the complexity of a data set and identify underlying factors or dimensions.
• Cluster analysis: This involves grouping data into clusters based on similarities between variables. Cluster analysis can be used to identify patterns or segments within a data set, and can be useful for market segmentation or customer profiling.
• Multivariate analysis : This involves analyzing multiple variables simultaneously. Multivariate analysis can be used to understand complex relationships between variables, and can be useful in fields such as social science, finance, and marketing.

Examples of Variables

• Age : This is a continuous variable that represents the age of an individual in years.
• Gender : This is a categorical variable that represents the biological sex of an individual and can take on values such as male and female.
• Education level: This is a categorical variable that represents the level of education completed by an individual and can take on values such as high school, college, and graduate school.
• Income : This is a continuous variable that represents the amount of money earned by an individual in a year.
• Weight : This is a continuous variable that represents the weight of an individual in kilograms or pounds.
• Ethnicity : This is a categorical variable that represents the ethnic background of an individual and can take on values such as Hispanic, African American, and Asian.
• Time spent on social media : This is a continuous variable that represents the amount of time an individual spends on social media in minutes or hours per day.
• Marital status: This is a categorical variable that represents the marital status of an individual and can take on values such as married, divorced, and single.
• Blood pressure : This is a continuous variable that represents the force of blood against the walls of arteries in millimeters of mercury.
• Job satisfaction : This is a continuous variable that represents an individual’s level of satisfaction with their job and can be measured using a Likert scale.

Applications of Variables

Variables are used in many different applications across various fields. Here are some examples:

• Scientific research: Variables are used in scientific research to understand the relationships between different factors and to make predictions about future outcomes. For example, scientists may study the effects of different variables on plant growth or the impact of environmental factors on animal behavior.
• Business and marketing: Variables are used in business and marketing to understand customer behavior and to make decisions about product development and marketing strategies. For example, businesses may study variables such as consumer preferences, spending habits, and market trends to identify opportunities for growth.
• Healthcare : Variables are used in healthcare to monitor patient health and to make treatment decisions. For example, doctors may use variables such as blood pressure, heart rate, and cholesterol levels to diagnose and treat cardiovascular disease.
• Education : Variables are used in education to measure student performance and to evaluate the effectiveness of teaching strategies. For example, teachers may use variables such as test scores, attendance, and class participation to assess student learning.
• Social sciences : Variables are used in social sciences to study human behavior and to understand the factors that influence social interactions. For example, sociologists may study variables such as income, education level, and family structure to examine patterns of social inequality.

Purpose of Variables

Variables serve several purposes in research, including:

• To provide a way of measuring and quantifying concepts: Variables help researchers measure and quantify abstract concepts such as attitudes, behaviors, and perceptions. By assigning numerical values to these concepts, researchers can analyze and compare data to draw meaningful conclusions.
• To help explain relationships between different factors: Variables help researchers identify and explain relationships between different factors. By analyzing how changes in one variable affect another variable, researchers can gain insight into the complex interplay between different factors.
• To make predictions about future outcomes : Variables help researchers make predictions about future outcomes based on past observations. By analyzing patterns and relationships between different variables, researchers can make informed predictions about how different factors may affect future outcomes.
• To test hypotheses: Variables help researchers test hypotheses and theories. By collecting and analyzing data on different variables, researchers can test whether their predictions are accurate and whether their hypotheses are supported by the evidence.

Characteristics of Variables

Characteristics of Variables are as follows:

• Measurement : Variables can be measured using different scales, such as nominal, ordinal, interval, or ratio scales. The scale used to measure a variable can affect the type of statistical analysis that can be applied.
• Range : Variables have a range of values that they can take on. The range can be finite, such as the number of students in a class, or infinite, such as the range of possible values for a continuous variable like temperature.
• Variability : Variables can have different levels of variability, which refers to the degree to which the values of the variable differ from each other. Highly variable variables have a wide range of values, while low variability variables have values that are more similar to each other.
• Validity and reliability : Variables should be both valid and reliable to ensure accurate and consistent measurement. Validity refers to the extent to which a variable measures what it is intended to measure, while reliability refers to the consistency of the measurement over time.
• Directionality: Some variables have directionality, meaning that the relationship between the variables is not symmetrical. For example, in a study of the relationship between smoking and lung cancer, smoking is the independent variable and lung cancer is the dependent variable.

Advantages of Variables

Here are some of the advantages of using variables in research:

• Control : Variables allow researchers to control the effects of external factors that could influence the outcome of the study. By manipulating and controlling variables, researchers can isolate the effects of specific factors and measure their impact on the outcome.
• Replicability : Variables make it possible for other researchers to replicate the study and test its findings. By defining and measuring variables consistently, other researchers can conduct similar studies to validate the original findings.
• Accuracy : Variables make it possible to measure phenomena accurately and objectively. By defining and measuring variables precisely, researchers can reduce bias and increase the accuracy of their findings.
• Generalizability : Variables allow researchers to generalize their findings to larger populations. By selecting variables that are representative of the population, researchers can draw conclusions that are applicable to a broader range of individuals.
• Clarity : Variables help researchers to communicate their findings more clearly and effectively. By defining and categorizing variables, researchers can organize and present their findings in a way that is easily understandable to others.

Disadvantages of Variables

Here are some of the main disadvantages of using variables in research:

• Simplification : Variables may oversimplify the complexity of real-world phenomena. By breaking down a phenomenon into variables, researchers may lose important information and context, which can affect the accuracy and generalizability of their findings.
• Measurement error : Variables rely on accurate and precise measurement, and measurement error can affect the reliability and validity of research findings. The use of subjective or poorly defined variables can also introduce measurement error into the study.
• Confounding variables : Confounding variables are factors that are not measured but that affect the relationship between the variables of interest. If confounding variables are not accounted for, they can distort or obscure the relationship between the variables of interest.
• Limited scope: Variables are defined by the researcher, and the scope of the study is therefore limited by the researcher’s choice of variables. This can lead to a narrow focus that overlooks important aspects of the phenomenon being studied.
• Ethical concerns: The selection and measurement of variables may raise ethical concerns, especially in studies involving human subjects. For example, using variables that are related to sensitive topics, such as race or sexuality, may raise concerns about privacy and discrimination.

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• Types of Variables in Research | Definitions & Examples

Types of Variables in Research | Definitions & Examples

Published on 19 September 2022 by Rebecca Bevans . Revised on 28 November 2022.

In statistical research, a variable is defined as an attribute of an object of study. Choosing which variables to measure is central to good experimental design .

You need to know which types of variables you are working with in order to choose appropriate statistical tests and interpret the results of your study.

You can usually identify the type of variable by asking two questions:

• What type of data does the variable contain?
• What part of the experiment does the variable represent?

Table of contents

Types of data: quantitative vs categorical variables, parts of the experiment: independent vs dependent variables, other common types of variables, frequently asked questions about variables.

Data is a specific measurement of a variable – it is the value you record in your data sheet. Data is generally divided into two categories:

• Quantitative data represents amounts.
• Categorical data represents groupings.

A variable that contains quantitative data is a quantitative variable ; a variable that contains categorical data is a categorical variable . Each of these types of variable can be broken down into further types.

Quantitative variables

When you collect quantitative data, the numbers you record represent real amounts that can be added, subtracted, divided, etc. There are two types of quantitative variables: discrete and continuous .

Categorical variables

Categorical variables represent groupings of some kind. They are sometimes recorded as numbers, but the numbers represent categories rather than actual amounts of things.

There are three types of categorical variables: binary , nominal , and ordinal variables.

*Note that sometimes a variable can work as more than one type! An ordinal variable can also be used as a quantitative variable if the scale is numeric and doesn’t need to be kept as discrete integers. For example, star ratings on product reviews are ordinal (1 to 5 stars), but the average star rating is quantitative.

Example data sheet

To keep track of your salt-tolerance experiment, you make a data sheet where you record information about the variables in the experiment, like salt addition and plant health.

To gather information about plant responses over time, you can fill out the same data sheet every few days until the end of the experiment. This example sheet is colour-coded according to the type of variable: nominal , continuous , ordinal , and binary .

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Experiments are usually designed to find out what effect one variable has on another – in our example, the effect of salt addition on plant growth.

You manipulate the independent variable (the one you think might be the cause ) and then measure the dependent variable (the one you think might be the effect ) to find out what this effect might be.

You will probably also have variables that you hold constant ( control variables ) in order to focus on your experimental treatment.

In this experiment, we have one independent and three dependent variables.

The other variables in the sheet can’t be classified as independent or dependent, but they do contain data that you will need in order to interpret your dependent and independent variables.

What about correlational research?

When you do correlational research , the terms ‘dependent’ and ‘independent’ don’t apply, because you are not trying to establish a cause-and-effect relationship.

However, there might be cases where one variable clearly precedes the other (for example, rainfall leads to mud, rather than the other way around). In these cases, you may call the preceding variable (i.e., the rainfall) the predictor variable and the following variable (i.e., the mud) the outcome variable .

Once you have defined your independent and dependent variables and determined whether they are categorical or quantitative, you will be able to choose the correct statistical test .

But there are many other ways of describing variables that help with interpreting your results. Some useful types of variable are listed below.

A confounding variable is closely related to both the independent and dependent variables in a study. An independent variable represents the supposed cause , while the dependent variable is the supposed effect . A confounding variable is a third variable that influences both the independent and dependent variables.

Failing to account for confounding variables can cause you to wrongly estimate the relationship between your independent and dependent variables.

Discrete and continuous variables are two types of quantitative variables :

• Discrete variables represent counts (e.g., the number of objects in a collection).
• Continuous variables represent measurable amounts (e.g., water volume or weight).

You can think of independent and dependent variables in terms of cause and effect: an independent variable is the variable you think is the cause , while a dependent variable is the effect .

In an experiment, you manipulate the independent variable and measure the outcome in the dependent variable. For example, in an experiment about the effect of nutrients on crop growth:

• The  independent variable  is the amount of nutrients added to the crop field.
• The  dependent variable is the biomass of the crops at harvest time.

Defining your variables, and deciding how you will manipulate and measure them, is an important part of experimental design .

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Definitions

Dependent Variable The variable that depends on other factors that are measured. These variables are expected to change as a result of an experimental manipulation of the independent variable or variables. It is the presumed effect.

Independent Variable The variable that is stable and unaffected by the other variables you are trying to measure. It refers to the condition of an experiment that is systematically manipulated by the investigator. It is the presumed cause.

Cramer, Duncan and Dennis Howitt. The SAGE Dictionary of Statistics . London: SAGE, 2004; Penslar, Robin Levin and Joan P. Porter. Institutional Review Board Guidebook: Introduction . Washington, DC: United States Department of Health and Human Services, 2010; "What are Dependent and Independent Variables?" Graphic Tutorial.

Identifying Dependent and Independent Variables

Don't feel bad if you are confused about what is the dependent variable and what is the independent variable in social and behavioral sciences research . However, it's important that you learn the difference because framing a study using these variables is a common approach to organizing the elements of a social sciences research study in order to discover relevant and meaningful results. Specifically, it is important for these two reasons:

• You need to understand and be able to evaluate their application in other people's research.
• You need to apply them correctly in your own research.

A variable in research simply refers to a person, place, thing, or phenomenon that you are trying to measure in some way. The best way to understand the difference between a dependent and independent variable is that the meaning of each is implied by what the words tell us about the variable you are using. You can do this with a simple exercise from the website, Graphic Tutorial. Take the sentence, "The [independent variable] causes a change in [dependent variable] and it is not possible that [dependent variable] could cause a change in [independent variable]." Insert the names of variables you are using in the sentence in the way that makes the most sense. This will help you identify each type of variable. If you're still not sure, consult with your professor before you begin to write.

Fan, Shihe. "Independent Variable." In Encyclopedia of Research Design. Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE, 2010), pp. 592-594; "What are Dependent and Independent Variables?" Graphic Tutorial; Salkind, Neil J. "Dependent Variable." In Encyclopedia of Research Design , Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE, 2010), pp. 348-349;

Structure and Writing Style

The process of examining a research problem in the social and behavioral sciences is often framed around methods of analysis that compare, contrast, correlate, average, or integrate relationships between or among variables . Techniques include associations, sampling, random selection, and blind selection. Designation of the dependent and independent variable involves unpacking the research problem in a way that identifies a general cause and effect and classifying these variables as either independent or dependent.

The variables should be outlined in the introduction of your paper and explained in more detail in the methods section . There are no rules about the structure and style for writing about independent or dependent variables but, as with any academic writing, clarity and being succinct is most important.

After you have described the research problem and its significance in relation to prior research, explain why you have chosen to examine the problem using a method of analysis that investigates the relationships between or among independent and dependent variables . State what it is about the research problem that lends itself to this type of analysis. For example, if you are investigating the relationship between corporate environmental sustainability efforts [the independent variable] and dependent variables associated with measuring employee satisfaction at work using a survey instrument, you would first identify each variable and then provide background information about the variables. What is meant by "environmental sustainability"? Are you looking at a particular company [e.g., General Motors] or are you investigating an industry [e.g., the meat packing industry]? Why is employee satisfaction in the workplace important? How does a company make their employees aware of sustainability efforts and why would a company even care that its employees know about these efforts?

Identify each variable for the reader and define each . In the introduction, this information can be presented in a paragraph or two when you describe how you are going to study the research problem. In the methods section, you build on the literature review of prior studies about the research problem to describe in detail background about each variable, breaking each down for measurement and analysis. For example, what activities do you examine that reflect a company's commitment to environmental sustainability? Levels of employee satisfaction can be measured by a survey that asks about things like volunteerism or a desire to stay at the company for a long time.

The structure and writing style of describing the variables and their application to analyzing the research problem should be stated and unpacked in such a way that the reader obtains a clear understanding of the relationships between the variables and why they are important. This is also important so that the study can be replicated in the future using the same variables but applied in a different way.

Fan, Shihe. "Independent Variable." In Encyclopedia of Research Design. Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE, 2010), pp. 592-594; "What are Dependent and Independent Variables?" Graphic Tutorial; “Case Example for Independent and Dependent Variables.” ORI Curriculum Examples. U.S. Department of Health and Human Services, Office of Research Integrity; Salkind, Neil J. "Dependent Variable." In Encyclopedia of Research Design , Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE, 2010), pp. 348-349; “Independent Variables and Dependent Variables.” Karl L. Wuensch, Department of Psychology, East Carolina University [posted email exchange]; “Variables.” Elements of Research. Dr. Camille Nebeker, San Diego State University.

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Independent and Dependent Variables

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On This Page:

In research, a variable is any characteristic, number, or quantity that can be measured or counted in experimental investigations . One is called the dependent variable, and the other is the independent variable.

In research, the independent variable is manipulated to observe its effect, while the dependent variable is the measured outcome. Essentially, the independent variable is the presumed cause, and the dependent variable is the observed effect.

Variables provide the foundation for examining relationships, drawing conclusions, and making predictions in research studies.

Independent Variable

In psychology, the independent variable is the variable the experimenter manipulates or changes and is assumed to directly affect the dependent variable.

It’s considered the cause or factor that drives change, allowing psychologists to observe how it influences behavior, emotions, or other dependent variables in an experimental setting. Essentially, it’s the presumed cause in cause-and-effect relationships being studied.

For example, allocating participants to drug or placebo conditions (independent variable) to measure any changes in the intensity of their anxiety (dependent variable).

In a well-designed experimental study , the independent variable is the only important difference between the experimental (e.g., treatment) and control (e.g., placebo) groups.

By changing the independent variable and holding other factors constant, psychologists aim to determine if it causes a change in another variable, called the dependent variable.

For example, in a study investigating the effects of sleep on memory, the amount of sleep (e.g., 4 hours, 8 hours, 12 hours) would be the independent variable, as the researcher might manipulate or categorize it to see its impact on memory recall, which would be the dependent variable.

Dependent Variable

In psychology, the dependent variable is the variable being tested and measured in an experiment and is “dependent” on the independent variable.

In psychology, a dependent variable represents the outcome or results and can change based on the manipulations of the independent variable. Essentially, it’s the presumed effect in a cause-and-effect relationship being studied.

An example of a dependent variable is depression symptoms, which depend on the independent variable (type of therapy).

In an experiment, the researcher looks for the possible effect on the dependent variable that might be caused by changing the independent variable.

For instance, in a study examining the effects of a new study technique on exam performance, the technique would be the independent variable (as it is being introduced or manipulated), while the exam scores would be the dependent variable (as they represent the outcome of interest that’s being measured).

Examples in Research Studies

For example, we might change the type of information (e.g., organized or random) given to participants to see how this might affect the amount of information remembered.

In this example, the type of information is the independent variable (because it changes), and the amount of information remembered is the dependent variable (because this is being measured).

For the following hypotheses, name the IV and the DV.

1. Lack of sleep significantly affects learning in 10-year-old boys.

IV……………………………………………………

DV…………………………………………………..

2. Social class has a significant effect on IQ scores.

DV……………………………………………….…

3. Stressful experiences significantly increase the likelihood of headaches.

4. Time of day has a significant effect on alertness.

Operationalizing Variables

To ensure cause and effect are established, it is important that we identify exactly how the independent and dependent variables will be measured; this is known as operationalizing the variables.

Operational variables (or operationalizing definitions) refer to how you will define and measure a specific variable as it is used in your study. This enables another psychologist to replicate your research and is essential in establishing reliability (achieving consistency in the results).

For example, if we are concerned with the effect of media violence on aggression, then we need to be very clear about what we mean by the different terms. In this case, we must state what we mean by the terms “media violence” and “aggression” as we will study them.

Therefore, you could state that “media violence” is operationally defined (in your experiment) as ‘exposure to a 15-minute film showing scenes of physical assault’; “aggression” is operationally defined as ‘levels of electrical shocks administered to a second ‘participant’ in another room.

In another example, the hypothesis “Young participants will have significantly better memories than older participants” is not operationalized. How do we define “young,” “old,” or “memory”? “Participants aged between 16 – 30 will recall significantly more nouns from a list of twenty than participants aged between 55 – 70” is operationalized.

The key point here is that we have clarified what we mean by the terms as they were studied and measured in our experiment.

If we didn’t do this, it would be very difficult (if not impossible) to compare the findings of different studies to the same behavior.

Operationalization has the advantage of generally providing a clear and objective definition of even complex variables. It also makes it easier for other researchers to replicate a study and check for reliability .

For the following hypotheses, name the IV and the DV and operationalize both variables.

1. Women are more attracted to men without earrings than men with earrings.

I.V._____________________________________________________________

D.V. ____________________________________________________________

Operational definitions:

I.V. ____________________________________________________________

2. People learn more when they study in a quiet versus noisy place.

I.V. _________________________________________________________

D.V. ___________________________________________________________

3. People who exercise regularly sleep better at night.

Can there be more than one independent or dependent variable in a study?

Yes, it is possible to have more than one independent or dependent variable in a study.

In some studies, researchers may want to explore how multiple factors affect the outcome, so they include more than one independent variable.

Similarly, they may measure multiple things to see how they are influenced, resulting in multiple dependent variables. This allows for a more comprehensive understanding of the topic being studied.

What are some ethical considerations related to independent and dependent variables?

Ethical considerations related to independent and dependent variables involve treating participants fairly and protecting their rights.

Researchers must ensure that participants provide informed consent and that their privacy and confidentiality are respected. Additionally, it is important to avoid manipulating independent variables in ways that could cause harm or discomfort to participants.

Researchers should also consider the potential impact of their study on vulnerable populations and ensure that their methods are unbiased and free from discrimination.

Ethical guidelines help ensure that research is conducted responsibly and with respect for the well-being of the participants involved.

Can qualitative data have independent and dependent variables?

Yes, both quantitative and qualitative data can have independent and dependent variables.

In quantitative research, independent variables are usually measured numerically and manipulated to understand their impact on the dependent variable. In qualitative research, independent variables can be qualitative in nature, such as individual experiences, cultural factors, or social contexts, influencing the phenomenon of interest.

The dependent variable, in both cases, is what is being observed or studied to see how it changes in response to the independent variable.

So, regardless of the type of data, researchers analyze the relationship between independent and dependent variables to gain insights into their research questions.

Can the same variable be independent in one study and dependent in another?

Yes, the same variable can be independent in one study and dependent in another.

The classification of a variable as independent or dependent depends on how it is used within a specific study. In one study, a variable might be manipulated or controlled to see its effect on another variable, making it independent.

However, in a different study, that same variable might be the one being measured or observed to understand its relationship with another variable, making it dependent.

The role of a variable as independent or dependent can vary depending on the research question and study design.

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Variables in Research | Types, Definiton & Examples

Introduction

What is a variable, what are the 5 types of variables in research, other variables in research.

Variables are fundamental components of research that allow for the measurement and analysis of data. They can be defined as characteristics or properties that can take on different values. In research design , understanding the types of variables and their roles is crucial for developing hypotheses , designing methods , and interpreting results .

This article outlines the the types of variables in research, including their definitions and examples, to provide a clear understanding of their use and significance in research studies. By categorizing variables into distinct groups based on their roles in research, their types of data, and their relationships with other variables, researchers can more effectively structure their studies and achieve more accurate conclusions.

A variable represents any characteristic, number, or quantity that can be measured or quantified. The term encompasses anything that can vary or change, ranging from simple concepts like age and height to more complex ones like satisfaction levels or economic status. Variables are essential in research as they are the foundational elements that researchers manipulate, measure, or control to gain insights into relationships, causes, and effects within their studies. They enable the framing of research questions, the formulation of hypotheses, and the interpretation of results.

Variables can be categorized based on their role in the study (such as independent and dependent variables ), the type of data they represent (quantitative or categorical), and their relationship to other variables (like confounding or control variables). Understanding what constitutes a variable and the various variable types available is a critical step in designing robust and meaningful research.

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Variables are crucial components in research, serving as the foundation for data collection , analysis , and interpretation . They are attributes or characteristics that can vary among subjects or over time, and understanding their types is essential for any study. Variables can be broadly classified into five main types, each with its distinct characteristics and roles within research.

This classification helps researchers in designing their studies, choosing appropriate measurement techniques, and analyzing their results accurately. The five types of variables include independent variables, dependent variables, categorical variables, continuous variables, and confounding variables. These categories not only facilitate a clearer understanding of the data but also guide the formulation of hypotheses and research methodologies.

Independent variables

Independent variables are foundational to the structure of research, serving as the factors or conditions that researchers manipulate or vary to observe their effects on dependent variables. These variables are considered "independent" because their variation does not depend on other variables within the study. Instead, they are the cause or stimulus that directly influences the outcomes being measured. For example, in an experiment to assess the effectiveness of a new teaching method on student performance, the teaching method applied (traditional vs. innovative) would be the independent variable.

The selection of an independent variable is a critical step in research design, as it directly correlates with the study's objective to determine causality or association. Researchers must clearly define and control these variables to ensure that observed changes in the dependent variable can be attributed to variations in the independent variable, thereby affirming the reliability of the results. In experimental research, the independent variable is what differentiates the control group from the experimental group, thereby setting the stage for meaningful comparison and analysis.

Dependent variables

Dependent variables are the outcomes or effects that researchers aim to explore and understand in their studies. These variables are called "dependent" because their values depend on the changes or variations of the independent variables.

Essentially, they are the responses or results that are measured to assess the impact of the independent variable's manipulation. For instance, in a study investigating the effect of exercise on weight loss, the amount of weight lost would be considered the dependent variable, as it depends on the exercise regimen (the independent variable).

The identification and measurement of the dependent variable are crucial for testing the hypothesis and drawing conclusions from the research. It allows researchers to quantify the effect of the independent variable , providing evidence for causal relationships or associations. In experimental settings, the dependent variable is what is being tested and measured across different groups or conditions, enabling researchers to assess the efficacy or impact of the independent variable's variation.

To ensure accuracy and reliability, the dependent variable must be defined clearly and measured consistently across all participants or observations. This consistency helps in reducing measurement errors and increases the validity of the research findings. By carefully analyzing the dependent variables, researchers can derive meaningful insights from their studies, contributing to the broader knowledge in their field.

Categorical variables

Categorical variables, also known as qualitative variables, represent types or categories that are used to group observations. These variables divide data into distinct groups or categories that lack a numerical value but hold significant meaning in research. Examples of categorical variables include gender (male, female, other), type of vehicle (car, truck, motorcycle), or marital status (single, married, divorced). These categories help researchers organize data into groups for comparison and analysis.

Categorical variables can be further classified into two subtypes: nominal and ordinal. Nominal variables are categories without any inherent order or ranking among them, such as blood type or ethnicity. Ordinal variables, on the other hand, imply a sort of ranking or order among the categories, like levels of satisfaction (high, medium, low) or education level (high school, bachelor's, master's, doctorate).

Understanding and identifying categorical variables is crucial in research as it influences the choice of statistical analysis methods. Since these variables represent categories without numerical significance, researchers employ specific statistical tests designed for a nominal or ordinal variable to draw meaningful conclusions. Properly classifying and analyzing categorical variables allow for the exploration of relationships between different groups within the study, shedding light on patterns and trends that might not be evident with numerical data alone.

Continuous variables

Continuous variables are quantitative variables that can take an infinite number of values within a given range. These variables are measured along a continuum and can represent very precise measurements. Examples of continuous variables include height, weight, temperature, and time. Because they can assume any value within a range, continuous variables allow for detailed analysis and a high degree of accuracy in research findings.

The ability to measure continuous variables at very fine scales makes them invaluable for many types of research, particularly in the natural and social sciences. For instance, in a study examining the effect of temperature on plant growth, temperature would be considered a continuous variable since it can vary across a wide spectrum and be measured to several decimal places.

When dealing with continuous variables, researchers often use methods incorporating a particular statistical test to accommodate a wide range of data points and the potential for infinite divisibility. This includes various forms of regression analysis, correlation, and other techniques suited for modeling and analyzing nuanced relationships between variables. The precision of continuous variables enhances the researcher's ability to detect patterns, trends, and causal relationships within the data, contributing to more robust and detailed conclusions.

Confounding variables

Confounding variables are those that can cause a false association between the independent and dependent variables, potentially leading to incorrect conclusions about the relationship being studied. These are extraneous variables that were not considered in the study design but can influence both the supposed cause and effect, creating a misleading correlation.

Identifying and controlling for a confounding variable is crucial in research to ensure the validity of the findings. This can be achieved through various methods, including randomization, stratification, and statistical control. Randomization helps to evenly distribute confounding variables across study groups, reducing their potential impact. Stratification involves analyzing the data within strata or layers that share common characteristics of the confounder. Statistical control allows researchers to adjust for the effects of confounders in the analysis phase.

Properly addressing confounding variables strengthens the credibility of research outcomes by clarifying the direct relationship between the dependent and independent variables, thus providing more accurate and reliable results.

Beyond the primary categories of variables commonly discussed in research methodology , there exists a diverse range of other variables that play significant roles in the design and analysis of studies. Below is an overview of some of these variables, highlighting their definitions and roles within research studies:

• Discrete variables : A discrete variable is a quantitative variable that represents quantitative data , such as the number of children in a family or the number of cars in a parking lot. Discrete variables can only take on specific values.
• Categorical variables : A categorical variable categorizes subjects or items into groups that do not have a natural numerical order. Categorical data includes nominal variables, like country of origin, and ordinal variables, such as education level.
• Predictor variables : Often used in statistical models, a predictor variable is used to forecast or predict the outcomes of other variables, not necessarily with a causal implication.
• Outcome variables : These variables represent the results or outcomes that researchers aim to explain or predict through their studies. An outcome variable is central to understanding the effects of predictor variables.
• Latent variables : Not directly observable, latent variables are inferred from other, directly measured variables. Examples include psychological constructs like intelligence or socioeconomic status.
• Composite variables : Created by combining multiple variables, composite variables can measure a concept more reliably or simplify the analysis. An example would be a composite happiness index derived from several survey questions .
• Preceding variables : These variables come before other variables in time or sequence, potentially influencing subsequent outcomes. A preceding variable is crucial in longitudinal studies to determine causality or sequences of events.

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2.2: Concepts, Constructs, and Variables

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• Anol Bhattacherjee
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We discussed in Chapter 1 that although research can be exploratory, descriptive, or explanatory, most scientific research tend to be of the explanatory type in that they search for potential explanations of observed natural or social phenomena. Explanations require development of concepts or generalizable properties or characteristics associated with objects, events, or people. While objects such as a person, a firm, or a car are not concepts, their specific characteristics or behavior such as a person’s attitude toward immigrants, a firm’s capacity for innovation, and a car’s weight can be viewed as concepts.

Knowingly or unknowingly, we use different kinds of concepts in our everyday conversations. Some of these concepts have been developed over time through our shared language. Sometimes, we borrow concepts from other disciplines or languages to explain a phenomenon of interest. For instance, the idea of gravitation borrowed from physics can be used in business to describe why people tend to “gravitate” to their preferred shopping destinations. Likewise, the concept of distance can be used to explain the degree of social separation between two otherwise collocated individuals. Sometimes, we create our own concepts to describe a unique characteristic not described in prior research. For instance, technostress is a new concept referring to the mental stress one may face when asked to learn a new technology.

Concepts may also have progressive levels of abstraction. Some concepts such as a person’s weight are precise and objective, while other concepts such as a person’s personality may be more abstract and difficult to visualize. A construct is an abstract concept that is specifically chosen (or “created”) to explain a given phenomenon. A construct may be a simple concept, such as a person’s weight , or a combination of a set of related concepts such as a person’s communication skill , which may consist of several underlying concepts such as the person’s vocabulary , syntax , and spelling . The former instance (weight) is a unidimensional construct , while the latter (communication skill) is a multi-dimensional construct (i.e., it consists of multiple underlying concepts). The distinction between constructs and concepts are clearer in multi-dimensional constructs, where the higher order abstraction is called a construct and the lower order abstractions are called concepts. However, this distinction tends to blur in the case of unidimensional constructs.

Constructs used for scientific research must have precise and clear definitions that others can use to understand exactly what it means and what it does not mean. For instance, a seemingly simple construct such as income may refer to monthly or annual income, before-tax or after-tax income, and personal or family income, and is therefore neither precise nor clear. There are two types of definitions: dictionary definitions and operational definitions. In the more familiar dictionary definition, a construct is often defined in terms of a synonym. For instance, attitude may be defined as a disposition, a feeling, or an affect, and affect in turn is defined as an attitude. Such definitions of a circular nature are not particularly useful in scientific research for elaborating the meaning and content of that construct. Scientific research requires operational definitions that define constructs in terms of how they will be empirically measured. For instance, the operational definition of a construct such as temperature must specify whether we plan to measure temperature in Celsius, Fahrenheit, or Kelvin scale. A construct such as income should be defined in terms of whether we are interested in monthly or annual income, before-tax or after-tax income, and personal or family income. One can imagine that constructs such as learning , personality , and intelligence can be quite hard to define operationally.

A term frequently associated with, and sometimes used interchangeably with, a construct is a variable. Etymologically speaking, a variable is a quantity that can vary (e.g., from low to high, negative to positive, etc.), in contrast to constants that do not vary (i.e., remain constant). However, in scientific research, a variable is a measurable representation of an abstract construct. As abstract entities, constructs are not directly measurable, and hence, we look for proxy measures called variables. For instance, a person’s intelligence is often measured as his or her IQ ( intelligence quotient ) score , which is an index generated from an analytical and pattern-matching test administered to people. In this case, intelligence is a construct, and IQ score is a variable that measures the intelligence construct. Whether IQ scores truly measures one’s intelligence is anyone’s guess (though many believe that they do), and depending on whether how well it measures intelligence, the IQ score may be a good or a poor measure of the intelligence construct. As shown in Figure 2.1, scientific research proceeds along two planes: a theoretical plane and an empirical plane. Constructs are conceptualized at the theoretical (abstract) plane, while variables are operationalized and measured at the empirical (observational) plane. Thinking like a researcher implies the ability to move back and forth between these two planes.

Depending on their intended use, variables may be classified as independent, dependent, moderating, mediating, or control variables. Variables that explain other variables are called independent variables , those that are explained by other variables are dependent variables , those that are explained by independent variables while also explaining dependent variables are mediating variables (or intermediate variables), and those that influence the relationship between independent and dependent variables are called moderating variables . As an example, if we state that higher intelligence causes improved learning among students, then intelligence is an independent variable and learning is a dependent variable. There may be other extraneous variables that are not pertinent to explaining a given dependent variable, but may have some impact on the dependent variable. These variables must be controlled for in a scientific study, and are therefore called control variables .

To understand the differences between these different variable types, consider the example shown in Figure 2.2. If we believe that intelligence influences (or explains) students’ academic achievement, then a measure of intelligence such as an IQ score is an independent variable, while a measure of academic success such as grade point average is a dependent variable. If we believe that the effect of intelligence on academic achievement also depends on the effort invested by the student in the learning process (i.e., between two equally intelligent students, the student who puts is more effort achieves higher academic achievement than one who puts in less effort), then effort becomes a moderating variable. Incidentally, one may also view effort as an independent variable and intelligence as a moderating variable. If academic achievement is viewed as an intermediate step to higher earning potential, then earning potential becomes the dependent variable for the independent variable academic achievement , and academic achievement becomes the mediating variable in the relationship between intelligence and earning potential. Hence, variable are defined as an independent, dependent, moderating, or mediating variable based on their nature of association with each other. The overall network of relationships between a set of related constructs is called a nomological network (see Figure 2.2). Thinking like a researcher requires not only being able to abstract constructs from observations, but also being able to mentally visualize a nomological network linking these abstract constructs.

What are Examples of Variables in Research?

Table of contents, introduction.

In writing your thesis, one of the first terms that you encounter is the word variable. Failure to understand the meaning and the usefulness of variables in your study will prevent you from doing excellent research. What are variables, and how do you use variables in your research?

I explain this key research concept below with lots of examples of variables commonly used in a study.

You may find it challenging to understand just what variables are in research, especially those that deal with quantitative data analysis. This initial difficulty about variables becomes much more confusing when you encounter the phrases “dependent variable” and “independent variable” as you go deeper in studying this vital concept of research, as well as statistics.

Understanding what variables mean is crucial in writing your thesis proposal because you will need these in constructing your conceptual framework  and in analyzing the data that you have gathered.

Therefore, it is a must that you should be able to grasp thoroughly the meaning of variables and ways on how to measure them. Yes, the variables should be measurable so that you will use your data for statistical analysis.

I will strengthen your understanding by providing examples of phenomena and their corresponding variables below.

Definition of Variable

Variables are those simplified portions of the complex phenomena that you intend to study. The word variable is derived from the root word “vary,” meaning, changing in amount, volume, number, form, nature, or type. These variables should be measurable, i.e., they can be counted or subjected to a scale.

The next section provides examples of variables related to climate change , academic performance, crime, fish kill, crop growth, and how content goes viral. Note that the variables in these phenomena can be measured, except the last one, where a bit more work is required.

Examples of Variables in Research: 6 Phenomena

The following are examples of phenomena from a global to a local perspective. The corresponding list of variables is given to illustrate how complex phenomena can be broken down into manageable pieces for better understanding and to subject the phenomena to research.

Phenomenon 1: Climate change

Examples of variables related to climate change :

• temperature
• the amount of carbon emission
• the amount of rainfall

Phenomenon 2: Crime and violence in the streets

Examples of variables related to crime and violence :

• number of robberies
• number of attempted murders
• number of prisoners
• number of crime victims
• number of laws enforcers
• number of convictions
• number of carnapping incidents

Phenomenon 3: Poor performance of students in college entrance exams

Examples of variables related to poor academic performance :

• entrance exam score
• number of hours devoted to studying
• student-teacher ratio
• number of students in the class
• educational attainment of teachers
• teaching style
• the distance of school from home
• number of hours devoted by parents in providing tutorial support

Phenomenon 4: Fish kill

Examples of variables related to fish kill :

• dissolved oxygen
• water salinity
• age of fish
• presence or absence of parasites
• presence or absence of heavy metal
• stocking density

Phenomenon 5: Poor crop growth

Examples of variables related to poor crop growth :

• the amount of nitrogen in the soil
• the amount of phosphorous in the soil
• the amount of potassium in the ground
• frequency of weeding
• type of soil

Phenomenon 6:  How Content Goes Viral

• interesting,
• surprising, and
• causing physiological arousal.

Notice in the above variable examples that all the factors listed under the phenomena can be counted or measured using an ordinal, ratio, or interval scale, except for the last one. The factors that influence how content goes viral are essentially subjective.

But researchers devised ways to measure those variables by grouping the respondents’ answers on whether content is positive, interesting, prominent, among others (see the  full description here ).

Thus, the variables in the last phenomenon represent the  nominal scale of measuring variables .

The expected values derived from these variables will be in terms of numbers, amount, category, or type. Quantified variables allow statistical analysis . Variable descriptions, correlations, or differences are then determined.

Difference Between Independent and Dependent Variables

Which of the above examples of variables are the independent and the dependent variables?

Independent Variables

The independent variables are those variables that may influence or affect the other variable, i.e., the dependent variable.

For example, in the second phenomenon, i.e., crime and violence in the streets, the independent variables are the number of law enforcers. If there are more law enforcers, it is expected that it will reduce the following:

• number of robberies,
• number of attempted murders,
• number of prisoners, 
• number of crime victims, and
• the number of carnapping incidents.

The five variables listed under crime and violence in the streets as the theme of a study are all dependent variables.

Dependent Variables

The dependent variable, as previously mentioned, is the variable affected or influenced by the independent variable.

For example, in the first phenomenon on climate change, temperature as the independent variable influences sea level rise, the dependent variable. Increased temperature will cause the expansion of water in the sea. Thus, sea-level rise on a global scale will occur.

I will leave the classification of the other variables to you. Find out whether those are independent or dependent variables. Note, however, that some variables can be both independent or dependent variables, as the context of the study dictates.

Finding the relationship between variables

How will you know that one variable may cause the other to behave in a certain way?

Finding the relationship between variables requires a thorough  review of the literature . Through a review of the relevant and reliable literature, you will find out which variables influence the other variable. You do not just guess relationships between variables. The entire process is the essence of research.

At this point, I believe that the concept of the variable is now clear to you. Share this information with your peers, who may have difficulty in understanding what the variables are in research.

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How to write the conceptual framework in a research proposal, about the author, patrick regoniel.

Dr. Regoniel, a faculty member of the graduate school, served as consultant to various environmental research and development projects covering issues and concerns on climate change, coral reef resources and management, economic valuation of environmental and natural resources, mining, and waste management and pollution. He has extensive experience on applied statistics, systems modelling and analysis, an avid practitioner of LaTeX, and a multidisciplinary web developer. He leverages pioneering AI-powered content creation tools to produce unique and comprehensive articles in this website.

128 Comments

Your question is unclear to me Biyaminu. What do you mean? If you want to cite this, see the citation box after the article.

• Pingback: Quantitative Research Design: 4 Common Ways to Gather Your Data Efficiently October 15, 2020

Dear Calvin, when you state your research objectives that’s where you will know if you need to use variables or not.

Great work. I’d just like to know in which situations are variables not used in scientific research please. thank you.

• Pingback: Nonparametric Tests: 8 Important Considerations Before Using Them October 11, 2020

I salute your work, before I was have no enough knowledge about variable I think I was claimed from my lecturers, but the real meaning I was in the mid night. thanks

Thank you very much for your nice NOTE! I have a question: Can you please give me any examples of variables in students’ indiscipline?

A well articulated exposition! Pls, I need a simple guide on the variables of the following topic : IMPACT OF TAX REFORMS ON REVENUE GENERATION IN NIGERIA: A CASE STUDY OF KOGI STATE. THANKS A LOT.

thanks for the explanation a bout variables. keep on posting information a bout reseach on my email.

This was extremely helpful and easy to digest

Dear Hamse, That depends on what variables you are studying. Are you doing a study on cause and effect?

Dear Sophia and Hamse,

As I mentioned earlier, please read the last part of the above article on how to determine the dependent and independent variables.

CHALLENGES FACING DEVELOPMENT OF COOPERATIVE MOVEMENT IN TANA RIVER COUNTY

What is the IV and DV of this Research topic?

You can see in the last part of the above article an explanation about dependent and independent variables.

Dear Maur, what you just want to do is to describe the challenges. No need for a conceptual framework.

Hey, I really appreciate your explanation however I’m having a hard time figuring out the IV and DV on the topic about fish kill, can you help me?

I am requested to write 50 variables in my research as per my topic which is about street vending. I am really clueless.

Hi Regoniel…your articles are much more guiding….pls am writing my thesis on impact of insurgency on Baga Road fish market Maiduguri.

How will my conceptual framework looks like What do I need to talk on

Dear Alhaji, just be clear about what you want to do. Your research question must be clearly stated before you build your conceptual framework.

• Pingback: How to Analyze Frequency Data | SimplyEducate.Me December 4, 2018

Thanks so much ! This article is so much simple to my understanding. A friend of my referred me to this site and I am so greatful. Please Sir, when writing the dependent and independent variables should it be in a table form ?

Dear Grace, Good day. I don’t understand what you mean. But if your school requires that the independent and dependent variables be written in table form, I see no problem with that. It’s just a way for you to clearly show what variables you are analyzing. And you need to justify that.

Can you please give me what are the possible variables in terms of installation of street lights along barangay roads of calauan, laguna: an assessment?

Hello sir, sorry to bother you but what are the guidelines for writing a good report

Guidelines for writing a good research report?

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Types of Variables in Research – Definition & Examples

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A fundamental component in statistical investigations is the methodology you employ in selecting your research variables. The careful selection of appropriate variable types can significantly enhance the robustness of your experimental design . This piece explores the diverse array of variable classifications within the field of statistical research. Additionally, understanding the different types of variables in research can greatly aid in shaping your experimental hypotheses and outcomes.

Inhaltsverzeichnis

• 1 Types of Variables in Research – In a Nutshell
• 2 Definition: Types of variables in research
• 3 Types of variables in research – Quantitative vs. Categorical
• 4 Types of variables in research – Independent vs. Dependent
• 5 Other useful types of variables in research

Types of Variables in Research – In a Nutshell

• A variable is an attribute of an item of analysis in research.
• The types of variables in research can be categorized into: independent vs. dependent , or categorical vs. quantitative .
• The types of variables in research (correlational) can be classified into predictor or outcome variables.
• Other types of variables in research are confounding variables , latent variables , and composite variables.

Definition: Types of variables in research

A variable is a trait of an item of analysis in research. Types of variables in research are imperative, as they describe and measure places, people, ideas , or other research objects . There are many types of variables in research. Therefore, you must choose the right types of variables in research for your study.

Note that the correct variable will help with your research design , test selection, and result interpretation.

In a study testing whether some genders are more stress-tolerant than others, variables you can include are the level of stressors in the study setting, male and female subjects, and productivity levels in the presence of stressors.

Also, before choosing which types of variables in research to use, you should know how the various types work and the ideal statistical tests and result interpretations you will use for your study. The key is to determine the type of data the variable contains and the part of the experiment the variable represents.

Types of variables in research – Quantitative vs. Categorical

Data is the precise extent of a variable in statistical research that you record in a data sheet. It is generally divided into quantitative and categorical classes.

Quantitative or numerical data represents amounts, while categorical data represents collections or groupings.

The type of data contained in your variable will determine the types of variables in research. For instance, variables consisting of quantitative data are called quantitative variables, while those containing categorical data are called categorical variables. The section below explains these two types of variables in research better.

Quantitative variables

The scores you record when collecting quantitative data usually represent real values you can add, divide , subtract , or multiply . There are two types of quantitative variables: discrete variables and continuous variables .

The table below explains the elements that set apart discrete and continuous types of variables in research:

Categorical variables

Categorical variables contain data representing groupings. Additionally, the data in categorical variables is sometimes recorded as numbers . However, the numbers represent categories instead of real amounts.

There are three categorical types of variables in research: nominal variables, ordinal variables , and binary variables . Here is a tabular summary.

It is worth mentioning that some categorical variables can function as multiple types. For example, in some studies, you can use ordinal variables as quantitative variables if the scales are numerical and not discrete.

Data sheet of quantitative and categorical variables

A data sheet is where you record the data on the variables in your experiment.

In a study of the salt-tolerance levels of various plant species, you can record the data on salt addition and how the plant responds in your datasheet.

The key is to gather the information and draw a conclusion over a specific period and filling out a data sheet along the process.

Below is an example of a data sheet containing binary, nominal, continuous , and ordinal types of variables in research.

Types of variables in research – Independent vs. Dependent

The purpose of experiments is to determine how the variables affect each other. As stated in our experiment above, the study aims to find out how the quantity of salt introduce in the water affects the plant’s growth and survival.

Therefore, the researcher manipulates the independent variables and measures the dependent variables . Additionally, you may have control variables that you hold constant.

The table below summarizes independent variables, dependent variables , and control variables .

Data sheet of independent and dependent variables

In salt-tolerance research, there is one independent variable (salt amount) and three independent variables. All other variables are neither dependent nor independent.

Below is a data sheet based on our experiment:

Types of variables in correlational research

The types of variables in research may differ depending on the study.

In correlational research , dependent and independent variables do not apply because the study objective is not to determine the cause-and-effect link between variables.

However, in correlational research, one variable may precede the other, as illness leads to death, and not vice versa. In such an instance, the preceding variable, like illness, is the predictor variable, while the other one is the outcome variable.

Other useful types of variables in research

The key to conducting effective research is to define your types of variables as independent and dependent. Next, you must determine if they are categorical or numerical types of variables in research so you can choose the proper statistical tests for your study.

Below are other types of variables in research worth understanding.

What is the definition for independent and dependent variables?

An autonomous or independent variable is the one you believe is the origin of the outcome, while the dependent variable is the one you believe affects the outcome of your study.

What are quantitative and categorical variables?

Knowing the types of variables in research that you can work with will help you choose the best statistical tests and result representation techniques. It will also help you with your study design.

Discrete and continuous variables: What is their difference?

Discrete variables are types of variables in research that represent counts, like the quantities of objects. In contrast, continuous variables are types of variables in research that represent measurable quantities like age, volume, and weight.

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A Practical Guide to Writing Quantitative and Qualitative Research Questions and Hypotheses in Scholarly Articles

Edward barroga.

1 Department of General Education, Graduate School of Nursing Science, St. Luke’s International University, Tokyo, Japan.

Glafera Janet Matanguihan

2 Department of Biological Sciences, Messiah University, Mechanicsburg, PA, USA.

The development of research questions and the subsequent hypotheses are prerequisites to defining the main research purpose and specific objectives of a study. Consequently, these objectives determine the study design and research outcome. The development of research questions is a process based on knowledge of current trends, cutting-edge studies, and technological advances in the research field. Excellent research questions are focused and require a comprehensive literature search and in-depth understanding of the problem being investigated. Initially, research questions may be written as descriptive questions which could be developed into inferential questions. These questions must be specific and concise to provide a clear foundation for developing hypotheses. Hypotheses are more formal predictions about the research outcomes. These specify the possible results that may or may not be expected regarding the relationship between groups. Thus, research questions and hypotheses clarify the main purpose and specific objectives of the study, which in turn dictate the design of the study, its direction, and outcome. Studies developed from good research questions and hypotheses will have trustworthy outcomes with wide-ranging social and health implications.

INTRODUCTION

Scientific research is usually initiated by posing evidenced-based research questions which are then explicitly restated as hypotheses. 1 , 2 The hypotheses provide directions to guide the study, solutions, explanations, and expected results. 3 , 4 Both research questions and hypotheses are essentially formulated based on conventional theories and real-world processes, which allow the inception of novel studies and the ethical testing of ideas. 5 , 6

It is crucial to have knowledge of both quantitative and qualitative research 2 as both types of research involve writing research questions and hypotheses. 7 However, these crucial elements of research are sometimes overlooked; if not overlooked, then framed without the forethought and meticulous attention it needs. Planning and careful consideration are needed when developing quantitative or qualitative research, particularly when conceptualizing research questions and hypotheses. 4

There is a continuing need to support researchers in the creation of innovative research questions and hypotheses, as well as for journal articles that carefully review these elements. 1 When research questions and hypotheses are not carefully thought of, unethical studies and poor outcomes usually ensue. Carefully formulated research questions and hypotheses define well-founded objectives, which in turn determine the appropriate design, course, and outcome of the study. This article then aims to discuss in detail the various aspects of crafting research questions and hypotheses, with the goal of guiding researchers as they develop their own. Examples from the authors and peer-reviewed scientific articles in the healthcare field are provided to illustrate key points.

DEFINITIONS AND RELATIONSHIP OF RESEARCH QUESTIONS AND HYPOTHESES

A research question is what a study aims to answer after data analysis and interpretation. The answer is written in length in the discussion section of the paper. Thus, the research question gives a preview of the different parts and variables of the study meant to address the problem posed in the research question. 1 An excellent research question clarifies the research writing while facilitating understanding of the research topic, objective, scope, and limitations of the study. 5

On the other hand, a research hypothesis is an educated statement of an expected outcome. This statement is based on background research and current knowledge. 8 , 9 The research hypothesis makes a specific prediction about a new phenomenon 10 or a formal statement on the expected relationship between an independent variable and a dependent variable. 3 , 11 It provides a tentative answer to the research question to be tested or explored. 4

Hypotheses employ reasoning to predict a theory-based outcome. 10 These can also be developed from theories by focusing on components of theories that have not yet been observed. 10 The validity of hypotheses is often based on the testability of the prediction made in a reproducible experiment. 8

Conversely, hypotheses can also be rephrased as research questions. Several hypotheses based on existing theories and knowledge may be needed to answer a research question. Developing ethical research questions and hypotheses creates a research design that has logical relationships among variables. These relationships serve as a solid foundation for the conduct of the study. 4 , 11 Haphazardly constructed research questions can result in poorly formulated hypotheses and improper study designs, leading to unreliable results. Thus, the formulations of relevant research questions and verifiable hypotheses are crucial when beginning research. 12

CHARACTERISTICS OF GOOD RESEARCH QUESTIONS AND HYPOTHESES

Excellent research questions are specific and focused. These integrate collective data and observations to confirm or refute the subsequent hypotheses. Well-constructed hypotheses are based on previous reports and verify the research context. These are realistic, in-depth, sufficiently complex, and reproducible. More importantly, these hypotheses can be addressed and tested. 13

There are several characteristics of well-developed hypotheses. Good hypotheses are 1) empirically testable 7 , 10 , 11 , 13 ; 2) backed by preliminary evidence 9 ; 3) testable by ethical research 7 , 9 ; 4) based on original ideas 9 ; 5) have evidenced-based logical reasoning 10 ; and 6) can be predicted. 11 Good hypotheses can infer ethical and positive implications, indicating the presence of a relationship or effect relevant to the research theme. 7 , 11 These are initially developed from a general theory and branch into specific hypotheses by deductive reasoning. In the absence of a theory to base the hypotheses, inductive reasoning based on specific observations or findings form more general hypotheses. 10

TYPES OF RESEARCH QUESTIONS AND HYPOTHESES

Research questions and hypotheses are developed according to the type of research, which can be broadly classified into quantitative and qualitative research. We provide a summary of the types of research questions and hypotheses under quantitative and qualitative research categories in Table 1 .

Research questions in quantitative research

In quantitative research, research questions inquire about the relationships among variables being investigated and are usually framed at the start of the study. These are precise and typically linked to the subject population, dependent and independent variables, and research design. 1 Research questions may also attempt to describe the behavior of a population in relation to one or more variables, or describe the characteristics of variables to be measured ( descriptive research questions ). 1 , 5 , 14 These questions may also aim to discover differences between groups within the context of an outcome variable ( comparative research questions ), 1 , 5 , 14 or elucidate trends and interactions among variables ( relationship research questions ). 1 , 5 We provide examples of descriptive, comparative, and relationship research questions in quantitative research in Table 2 .

Hypotheses in quantitative research

In quantitative research, hypotheses predict the expected relationships among variables. 15 Relationships among variables that can be predicted include 1) between a single dependent variable and a single independent variable ( simple hypothesis ) or 2) between two or more independent and dependent variables ( complex hypothesis ). 4 , 11 Hypotheses may also specify the expected direction to be followed and imply an intellectual commitment to a particular outcome ( directional hypothesis ) 4 . On the other hand, hypotheses may not predict the exact direction and are used in the absence of a theory, or when findings contradict previous studies ( non-directional hypothesis ). 4 In addition, hypotheses can 1) define interdependency between variables ( associative hypothesis ), 4 2) propose an effect on the dependent variable from manipulation of the independent variable ( causal hypothesis ), 4 3) state a negative relationship between two variables ( null hypothesis ), 4 , 11 , 15 4) replace the working hypothesis if rejected ( alternative hypothesis ), 15 explain the relationship of phenomena to possibly generate a theory ( working hypothesis ), 11 5) involve quantifiable variables that can be tested statistically ( statistical hypothesis ), 11 6) or express a relationship whose interlinks can be verified logically ( logical hypothesis ). 11 We provide examples of simple, complex, directional, non-directional, associative, causal, null, alternative, working, statistical, and logical hypotheses in quantitative research, as well as the definition of quantitative hypothesis-testing research in Table 3 .

Research questions in qualitative research

Unlike research questions in quantitative research, research questions in qualitative research are usually continuously reviewed and reformulated. The central question and associated subquestions are stated more than the hypotheses. 15 The central question broadly explores a complex set of factors surrounding the central phenomenon, aiming to present the varied perspectives of participants. 15

There are varied goals for which qualitative research questions are developed. These questions can function in several ways, such as to 1) identify and describe existing conditions ( contextual research question s); 2) describe a phenomenon ( descriptive research questions ); 3) assess the effectiveness of existing methods, protocols, theories, or procedures ( evaluation research questions ); 4) examine a phenomenon or analyze the reasons or relationships between subjects or phenomena ( explanatory research questions ); or 5) focus on unknown aspects of a particular topic ( exploratory research questions ). 5 In addition, some qualitative research questions provide new ideas for the development of theories and actions ( generative research questions ) or advance specific ideologies of a position ( ideological research questions ). 1 Other qualitative research questions may build on a body of existing literature and become working guidelines ( ethnographic research questions ). Research questions may also be broadly stated without specific reference to the existing literature or a typology of questions ( phenomenological research questions ), may be directed towards generating a theory of some process ( grounded theory questions ), or may address a description of the case and the emerging themes ( qualitative case study questions ). 15 We provide examples of contextual, descriptive, evaluation, explanatory, exploratory, generative, ideological, ethnographic, phenomenological, grounded theory, and qualitative case study research questions in qualitative research in Table 4 , and the definition of qualitative hypothesis-generating research in Table 5 .

Qualitative studies usually pose at least one central research question and several subquestions starting with How or What . These research questions use exploratory verbs such as explore or describe . These also focus on one central phenomenon of interest, and may mention the participants and research site. 15

Hypotheses in qualitative research

Hypotheses in qualitative research are stated in the form of a clear statement concerning the problem to be investigated. Unlike in quantitative research where hypotheses are usually developed to be tested, qualitative research can lead to both hypothesis-testing and hypothesis-generating outcomes. 2 When studies require both quantitative and qualitative research questions, this suggests an integrative process between both research methods wherein a single mixed-methods research question can be developed. 1

FRAMEWORKS FOR DEVELOPING RESEARCH QUESTIONS AND HYPOTHESES

Research questions followed by hypotheses should be developed before the start of the study. 1 , 12 , 14 It is crucial to develop feasible research questions on a topic that is interesting to both the researcher and the scientific community. This can be achieved by a meticulous review of previous and current studies to establish a novel topic. Specific areas are subsequently focused on to generate ethical research questions. The relevance of the research questions is evaluated in terms of clarity of the resulting data, specificity of the methodology, objectivity of the outcome, depth of the research, and impact of the study. 1 , 5 These aspects constitute the FINER criteria (i.e., Feasible, Interesting, Novel, Ethical, and Relevant). 1 Clarity and effectiveness are achieved if research questions meet the FINER criteria. In addition to the FINER criteria, Ratan et al. described focus, complexity, novelty, feasibility, and measurability for evaluating the effectiveness of research questions. 14

The PICOT and PEO frameworks are also used when developing research questions. 1 The following elements are addressed in these frameworks, PICOT: P-population/patients/problem, I-intervention or indicator being studied, C-comparison group, O-outcome of interest, and T-timeframe of the study; PEO: P-population being studied, E-exposure to preexisting conditions, and O-outcome of interest. 1 Research questions are also considered good if these meet the “FINERMAPS” framework: Feasible, Interesting, Novel, Ethical, Relevant, Manageable, Appropriate, Potential value/publishable, and Systematic. 14

As we indicated earlier, research questions and hypotheses that are not carefully formulated result in unethical studies or poor outcomes. To illustrate this, we provide some examples of ambiguous research question and hypotheses that result in unclear and weak research objectives in quantitative research ( Table 6 ) 16 and qualitative research ( Table 7 ) 17 , and how to transform these ambiguous research question(s) and hypothesis(es) into clear and good statements.

a These statements were composed for comparison and illustrative purposes only.

b These statements are direct quotes from Higashihara and Horiuchi. 16

a This statement is a direct quote from Shimoda et al. 17

The other statements were composed for comparison and illustrative purposes only.

CONSTRUCTING RESEARCH QUESTIONS AND HYPOTHESES

To construct effective research questions and hypotheses, it is very important to 1) clarify the background and 2) identify the research problem at the outset of the research, within a specific timeframe. 9 Then, 3) review or conduct preliminary research to collect all available knowledge about the possible research questions by studying theories and previous studies. 18 Afterwards, 4) construct research questions to investigate the research problem. Identify variables to be accessed from the research questions 4 and make operational definitions of constructs from the research problem and questions. Thereafter, 5) construct specific deductive or inductive predictions in the form of hypotheses. 4 Finally, 6) state the study aims . This general flow for constructing effective research questions and hypotheses prior to conducting research is shown in Fig. 1 .

Research questions are used more frequently in qualitative research than objectives or hypotheses. 3 These questions seek to discover, understand, explore or describe experiences by asking “What” or “How.” The questions are open-ended to elicit a description rather than to relate variables or compare groups. The questions are continually reviewed, reformulated, and changed during the qualitative study. 3 Research questions are also used more frequently in survey projects than hypotheses in experiments in quantitative research to compare variables and their relationships.

Hypotheses are constructed based on the variables identified and as an if-then statement, following the template, ‘If a specific action is taken, then a certain outcome is expected.’ At this stage, some ideas regarding expectations from the research to be conducted must be drawn. 18 Then, the variables to be manipulated (independent) and influenced (dependent) are defined. 4 Thereafter, the hypothesis is stated and refined, and reproducible data tailored to the hypothesis are identified, collected, and analyzed. 4 The hypotheses must be testable and specific, 18 and should describe the variables and their relationships, the specific group being studied, and the predicted research outcome. 18 Hypotheses construction involves a testable proposition to be deduced from theory, and independent and dependent variables to be separated and measured separately. 3 Therefore, good hypotheses must be based on good research questions constructed at the start of a study or trial. 12

In summary, research questions are constructed after establishing the background of the study. Hypotheses are then developed based on the research questions. Thus, it is crucial to have excellent research questions to generate superior hypotheses. In turn, these would determine the research objectives and the design of the study, and ultimately, the outcome of the research. 12 Algorithms for building research questions and hypotheses are shown in Fig. 2 for quantitative research and in Fig. 3 for qualitative research.

EXAMPLES OF RESEARCH QUESTIONS FROM PUBLISHED ARTICLES

• EXAMPLE 1. Descriptive research question (quantitative research)
• - Presents research variables to be assessed (distinct phenotypes and subphenotypes)
• “BACKGROUND: Since COVID-19 was identified, its clinical and biological heterogeneity has been recognized. Identifying COVID-19 phenotypes might help guide basic, clinical, and translational research efforts.
• RESEARCH QUESTION: Does the clinical spectrum of patients with COVID-19 contain distinct phenotypes and subphenotypes? ” 19
• EXAMPLE 2. Relationship research question (quantitative research)
• - Shows interactions between dependent variable (static postural control) and independent variable (peripheral visual field loss)
• “Background: Integration of visual, vestibular, and proprioceptive sensations contributes to postural control. People with peripheral visual field loss have serious postural instability. However, the directional specificity of postural stability and sensory reweighting caused by gradual peripheral visual field loss remain unclear.
• Research question: What are the effects of peripheral visual field loss on static postural control ?” 20
• EXAMPLE 3. Comparative research question (quantitative research)
• - Clarifies the difference among groups with an outcome variable (patients enrolled in COMPERA with moderate PH or severe PH in COPD) and another group without the outcome variable (patients with idiopathic pulmonary arterial hypertension (IPAH))
• “BACKGROUND: Pulmonary hypertension (PH) in COPD is a poorly investigated clinical condition.
• RESEARCH QUESTION: Which factors determine the outcome of PH in COPD?
• STUDY DESIGN AND METHODS: We analyzed the characteristics and outcome of patients enrolled in the Comparative, Prospective Registry of Newly Initiated Therapies for Pulmonary Hypertension (COMPERA) with moderate or severe PH in COPD as defined during the 6th PH World Symposium who received medical therapy for PH and compared them with patients with idiopathic pulmonary arterial hypertension (IPAH) .” 21
• EXAMPLE 4. Exploratory research question (qualitative research)
• - Explores areas that have not been fully investigated (perspectives of families and children who receive care in clinic-based child obesity treatment) to have a deeper understanding of the research problem
• “Problem: Interventions for children with obesity lead to only modest improvements in BMI and long-term outcomes, and data are limited on the perspectives of families of children with obesity in clinic-based treatment. This scoping review seeks to answer the question: What is known about the perspectives of families and children who receive care in clinic-based child obesity treatment? This review aims to explore the scope of perspectives reported by families of children with obesity who have received individualized outpatient clinic-based obesity treatment.” 22
• EXAMPLE 5. Relationship research question (quantitative research)
• - Defines interactions between dependent variable (use of ankle strategies) and independent variable (changes in muscle tone)
• “Background: To maintain an upright standing posture against external disturbances, the human body mainly employs two types of postural control strategies: “ankle strategy” and “hip strategy.” While it has been reported that the magnitude of the disturbance alters the use of postural control strategies, it has not been elucidated how the level of muscle tone, one of the crucial parameters of bodily function, determines the use of each strategy. We have previously confirmed using forward dynamics simulations of human musculoskeletal models that an increased muscle tone promotes the use of ankle strategies. The objective of the present study was to experimentally evaluate a hypothesis: an increased muscle tone promotes the use of ankle strategies. Research question: Do changes in the muscle tone affect the use of ankle strategies ?” 23

EXAMPLES OF HYPOTHESES IN PUBLISHED ARTICLES

• EXAMPLE 1. Working hypothesis (quantitative research)
• - A hypothesis that is initially accepted for further research to produce a feasible theory
• “As fever may have benefit in shortening the duration of viral illness, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response when taken during the early stages of COVID-19 illness .” 24
• “In conclusion, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response . The difference in perceived safety of these agents in COVID-19 illness could be related to the more potent efficacy to reduce fever with ibuprofen compared to acetaminophen. Compelling data on the benefit of fever warrant further research and review to determine when to treat or withhold ibuprofen for early stage fever for COVID-19 and other related viral illnesses .” 24
• EXAMPLE 2. Exploratory hypothesis (qualitative research)
• - Explores particular areas deeper to clarify subjective experience and develop a formal hypothesis potentially testable in a future quantitative approach
• “We hypothesized that when thinking about a past experience of help-seeking, a self distancing prompt would cause increased help-seeking intentions and more favorable help-seeking outcome expectations .” 25
• “Conclusion
• Although a priori hypotheses were not supported, further research is warranted as results indicate the potential for using self-distancing approaches to increasing help-seeking among some people with depressive symptomatology.” 25
• EXAMPLE 3. Hypothesis-generating research to establish a framework for hypothesis testing (qualitative research)
• “We hypothesize that compassionate care is beneficial for patients (better outcomes), healthcare systems and payers (lower costs), and healthcare providers (lower burnout). ” 26
• Compassionomics is the branch of knowledge and scientific study of the effects of compassionate healthcare. Our main hypotheses are that compassionate healthcare is beneficial for (1) patients, by improving clinical outcomes, (2) healthcare systems and payers, by supporting financial sustainability, and (3) HCPs, by lowering burnout and promoting resilience and well-being. The purpose of this paper is to establish a scientific framework for testing the hypotheses above . If these hypotheses are confirmed through rigorous research, compassionomics will belong in the science of evidence-based medicine, with major implications for all healthcare domains.” 26
• EXAMPLE 4. Statistical hypothesis (quantitative research)
• - An assumption is made about the relationship among several population characteristics ( gender differences in sociodemographic and clinical characteristics of adults with ADHD ). Validity is tested by statistical experiment or analysis ( chi-square test, Students t-test, and logistic regression analysis)
• “Our research investigated gender differences in sociodemographic and clinical characteristics of adults with ADHD in a Japanese clinical sample. Due to unique Japanese cultural ideals and expectations of women's behavior that are in opposition to ADHD symptoms, we hypothesized that women with ADHD experience more difficulties and present more dysfunctions than men . We tested the following hypotheses: first, women with ADHD have more comorbidities than men with ADHD; second, women with ADHD experience more social hardships than men, such as having less full-time employment and being more likely to be divorced.” 27
• “Statistical Analysis
• ( text omitted ) Between-gender comparisons were made using the chi-squared test for categorical variables and Students t-test for continuous variables…( text omitted ). A logistic regression analysis was performed for employment status, marital status, and comorbidity to evaluate the independent effects of gender on these dependent variables.” 27

EXAMPLES OF HYPOTHESIS AS WRITTEN IN PUBLISHED ARTICLES IN RELATION TO OTHER PARTS

• EXAMPLE 1. Background, hypotheses, and aims are provided
• “Pregnant women need skilled care during pregnancy and childbirth, but that skilled care is often delayed in some countries …( text omitted ). The focused antenatal care (FANC) model of WHO recommends that nurses provide information or counseling to all pregnant women …( text omitted ). Job aids are visual support materials that provide the right kind of information using graphics and words in a simple and yet effective manner. When nurses are not highly trained or have many work details to attend to, these job aids can serve as a content reminder for the nurses and can be used for educating their patients (Jennings, Yebadokpo, Affo, & Agbogbe, 2010) ( text omitted ). Importantly, additional evidence is needed to confirm how job aids can further improve the quality of ANC counseling by health workers in maternal care …( text omitted )” 28
• “ This has led us to hypothesize that the quality of ANC counseling would be better if supported by job aids. Consequently, a better quality of ANC counseling is expected to produce higher levels of awareness concerning the danger signs of pregnancy and a more favorable impression of the caring behavior of nurses .” 28
• “This study aimed to examine the differences in the responses of pregnant women to a job aid-supported intervention during ANC visit in terms of 1) their understanding of the danger signs of pregnancy and 2) their impression of the caring behaviors of nurses to pregnant women in rural Tanzania.” 28
• EXAMPLE 2. Background, hypotheses, and aims are provided
• “We conducted a two-arm randomized controlled trial (RCT) to evaluate and compare changes in salivary cortisol and oxytocin levels of first-time pregnant women between experimental and control groups. The women in the experimental group touched and held an infant for 30 min (experimental intervention protocol), whereas those in the control group watched a DVD movie of an infant (control intervention protocol). The primary outcome was salivary cortisol level and the secondary outcome was salivary oxytocin level.” 29
• “ We hypothesize that at 30 min after touching and holding an infant, the salivary cortisol level will significantly decrease and the salivary oxytocin level will increase in the experimental group compared with the control group .” 29
• EXAMPLE 3. Background, aim, and hypothesis are provided
• “In countries where the maternal mortality ratio remains high, antenatal education to increase Birth Preparedness and Complication Readiness (BPCR) is considered one of the top priorities [1]. BPCR includes birth plans during the antenatal period, such as the birthplace, birth attendant, transportation, health facility for complications, expenses, and birth materials, as well as family coordination to achieve such birth plans. In Tanzania, although increasing, only about half of all pregnant women attend an antenatal clinic more than four times [4]. Moreover, the information provided during antenatal care (ANC) is insufficient. In the resource-poor settings, antenatal group education is a potential approach because of the limited time for individual counseling at antenatal clinics.” 30
• “This study aimed to evaluate an antenatal group education program among pregnant women and their families with respect to birth-preparedness and maternal and infant outcomes in rural villages of Tanzania.” 30
• “ The study hypothesis was if Tanzanian pregnant women and their families received a family-oriented antenatal group education, they would (1) have a higher level of BPCR, (2) attend antenatal clinic four or more times, (3) give birth in a health facility, (4) have less complications of women at birth, and (5) have less complications and deaths of infants than those who did not receive the education .” 30

Research questions and hypotheses are crucial components to any type of research, whether quantitative or qualitative. These questions should be developed at the very beginning of the study. Excellent research questions lead to superior hypotheses, which, like a compass, set the direction of research, and can often determine the successful conduct of the study. Many research studies have floundered because the development of research questions and subsequent hypotheses was not given the thought and meticulous attention needed. The development of research questions and hypotheses is an iterative process based on extensive knowledge of the literature and insightful grasp of the knowledge gap. Focused, concise, and specific research questions provide a strong foundation for constructing hypotheses which serve as formal predictions about the research outcomes. Research questions and hypotheses are crucial elements of research that should not be overlooked. They should be carefully thought of and constructed when planning research. This avoids unethical studies and poor outcomes by defining well-founded objectives that determine the design, course, and outcome of the study.

Disclosure: The authors have no potential conflicts of interest to disclose.

Author Contributions:

• Conceptualization: Barroga E, Matanguihan GJ.
• Methodology: Barroga E, Matanguihan GJ.
• Writing - original draft: Barroga E, Matanguihan GJ.
• Writing - review & editing: Barroga E, Matanguihan GJ.

Variables: Definition, Examples, Types of Variables in Research

What is a Variable?

Within the context of a research investigation, concepts are generally referred to as variables. A variable is, as the name applies, something that varies.

Examples of Variable

These are all examples of variables because each of these properties varies or differs from one individual to another.

• income and expenses,
• family size,
• country of birth,
• capital expenditure,
• class grades,
• blood pressure readings,
• preoperative anxiety levels,
• eye color, and
• vehicle type.

What is Variable in Research?

A variable is any property, characteristic, number, or quantity that increases or decreases over time or can take on different values (as opposed to constants, such as n , that do not vary) in different situations.

When conducting research, experiments often manipulate variables. For example, an experimenter might compare the effectiveness of four types of fertilizers.

In this case, the variable is the ‘type of fertilizers.’ A social scientist may examine the possible effect of early marriage on divorce. Her early marriage is variable.

A business researcher may find it useful to include the dividend in determining the share prices . Here, the dividend is the variable.

Effectiveness, divorce, and share prices are variables because they also vary due to manipulating fertilizers, early marriage, and dividends.

11 Types of Variables in Research

Qualitative variables.

An important distinction between variables is the qualitative and quantitative variables.

Qualitative variables are those that express a qualitative attribute, such as hair color, religion, race, gender, social status, method of payment, and so on. The values of a qualitative variable do not imply a meaningful numerical ordering.

The value of the variable ‘religion’ (Muslim, Hindu.., etc..) differs qualitatively; no ordering of religion is implied. Qualitative variables are sometimes referred to as categorical variables.

For example, the variable sex has two distinct categories: ‘male’ and ‘female.’ Since the values of this variable are expressed in categories, we refer to this as a categorical variable.

Similarly, the place of residence may be categorized as urban and rural and thus is a categorical variable.

Categorical variables may again be described as nominal and ordinal.

Ordinal variables can be logically ordered or ranked higher or lower than another but do not necessarily establish a numeric difference between each category, such as examination grades (A+, A, B+, etc., and clothing size (Extra large, large, medium, small).

Nominal variables are those that can neither be ranked nor logically ordered, such as religion, sex, etc.

A qualitative variable is a characteristic that is not capable of being measured but can be categorized as possessing or not possessing some characteristics.

Quantitative Variables

Quantitative variables, also called numeric variables, are those variables that are measured in terms of numbers. A simple example of a quantitative variable is a person’s age.

Age can take on different values because a person can be 20 years old, 35 years old, and so on. Likewise, family size is a quantitative variable because a family might be comprised of one, two, or three members, and so on.

Each of these properties or characteristics referred to above varies or differs from one individual to another. Note that these variables are expressed in numbers, for which we call quantitative or sometimes numeric variables.

A quantitative variable is one for which the resulting observations are numeric and thus possess a natural ordering or ranking.

Discrete and Continuous Variables

Quantitative variables are again of two types: discrete and continuous.

Variables such as some children in a household or the number of defective items in a box are discrete variables since the possible scores are discrete on the scale.

For example, a household could have three or five children, but not 4.52 children.

Other variables, such as ‘time required to complete an MCQ test’ and ‘waiting time in a queue in front of a bank counter,’ are continuous variables.

The time required in the above examples is a continuous variable, which could be, for example, 1.65 minutes or 1.6584795214 minutes.

Of course, the practicalities of measurement preclude most measured variables from being continuous.

Discrete Variable

A discrete variable, restricted to certain values, usually (but not necessarily) consists of whole numbers, such as the family size and a number of defective items in a box. They are often the results of enumeration or counting.

A few more examples are;

• The number of accidents in the twelve months.
• The number of mobile cards sold in a store within seven days.
• The number of patients admitted to a hospital over a specified period.
• The number of new branches of a bank opened annually during 2001- 2007.
• The number of weekly visits made by health personnel in the last 12 months.

Continuous Variable

A continuous variable may take on an infinite number of intermediate values along a specified interval. Examples are:

• The sugar level in the human body;
• Blood pressure reading;
• Temperature;
• Height or weight of the human body;
• Rate of bank interest;
• Internal rate of return (IRR),
• Earning ratio (ER);
• Current ratio (CR)

No matter how close two observations might be, if the instrument of measurement is precise enough, a third observation can be found, falling between the first two.

A continuous variable generally results from measurement and can assume countless values in the specified range.

Dependent Variables and Independent Variable

In many research settings, two specific classes of variables need to be distinguished from one another: independent variable and dependent variable.

Many research studies aim to reveal and understand the causes of underlying phenomena or problems with the ultimate goal of establishing a causal relationship between them.

Look at the following statements:

• Low intake of food causes underweight.
• Smoking enhances the risk of lung cancer.
• Level of education influences job satisfaction.
• Advertisement helps in sales promotion.
• The drug causes improvement of health problems.
• Nursing intervention causes more rapid recovery.
• Previous job experiences determine the initial salary.
• Blueberries slow down aging.
• The dividend per share determines share prices.

In each of the above queries, we have two independent and dependent variables. In the first example, ‘low intake of food’ is believed to have caused the ‘problem of being underweight.’

It is thus the so-called independent variable. Underweight is the dependent variable because we believe this ‘problem’ (the problem of being underweight) has been caused by ‘the low intake of food’ (the factor).

Similarly, smoking, dividend, and advertisement are all independent variables, and lung cancer, job satisfaction, and sales are dependent variables.

In general, an independent variable is manipulated by the experimenter or researcher, and its effects on the dependent variable are measured.

Independent Variable

The variable that is used to describe or measure the factor that is assumed to cause or at least to influence the problem or outcome is called an independent variable.

The definition implies that the experimenter uses the independent variable to describe or explain its influence or effect of it on the dependent variable.

Variability in the dependent variable is presumed to depend on variability in the independent variable.

Depending on the context, an independent variable is sometimes called a predictor variable, regressor, controlled variable, manipulated variable, explanatory variable, exposure variable (as used in reliability theory), risk factor (as used in medical statistics), feature (as used in machine learning and pattern recognition) or input variable.

The explanatory variable is preferred by some authors over the independent variable when the quantities treated as independent variables may not be statistically independent or independently manipulable by the researcher.

If the independent variable is referred to as an explanatory variable, then the term response variable is preferred by some authors for the dependent variable.

Dependent Variable

The variable used to describe or measure the problem or outcome under study is called a dependent variable.

In a causal relationship, the cause is the independent variable, and the effect is the dependent variable. If we hypothesize that smoking causes lung cancer, ‘smoking’ is the independent variable and cancer the dependent variable.

A business researcher may find it useful to include the dividend in determining the share prices. Here dividend is the independent variable, while the share price is the dependent variable.

The dependent variable usually is the variable the researcher is interested in understanding, explaining, or predicting.

In lung cancer research, the carcinoma is of real interest to the researcher, not smoking behavior per se. The independent variable is the presumed cause of, antecedent to, or influence on the dependent variable.

Depending on the context, a dependent variable is sometimes called a response variable, regressand, predicted variable, measured variable, explained variable, experimental variable, responding variable, outcome variable, output variable, or label.

An explained variable is preferred by some authors over the dependent variable when the quantities treated as dependent variables may not be statistically dependent.

If the dependent variable is referred to as an explained variable, then the term predictor variable is preferred by some authors for the independent variable.

Levels of an Independent Variable

If an experimenter compares an experimental treatment with a control treatment, then the independent variable (a type of treatment) has two levels: experimental and control.

If an experiment were to compare five types of diets, then the independent variables (types of diet) would have five levels.

In general, the number of levels of an independent variable is the number of experimental conditions.

Background Variable

In almost every study, we collect information such as age, sex, educational attainment, socioeconomic status, marital status, religion, place of birth, and the like. These variables are referred to as background variables.

These variables are often related to many independent variables, so they indirectly influence the problem. Hence they are called background variables.

The background variables should be measured if they are important to the study. However, we should try to keep the number of background variables as few as possible in the interest of the economy.

Moderating Variable

In any statement of relationships of variables, it is normally hypothesized that in some way, the independent variable ’causes’ the dependent variable to occur.

In simple relationships, all other variables are extraneous and are ignored.

In actual study situations, such a simple one-to-one relationship needs to be revised to take other variables into account to explain the relationship better.

This emphasizes the need to consider a second independent variable that is expected to have a significant contributory or contingent effect on the originally stated dependent-independent relationship.

Such a variable is termed a moderating variable.

Suppose you are studying the impact of field-based and classroom-based training on the work performance of health and family planning workers. You consider the type of training as the independent variable.

If you are focusing on the relationship between the age of the trainees and work performance, you might use ‘type of training’ as a moderating variable.

Extraneous Variable

Most studies concern the identification of a single independent variable and measuring its effect on the dependent variable.

But still, several variables might conceivably affect our hypothesized independent-dependent variable relationship, thereby distorting the study. These variables are referred to as extraneous variables.

Extraneous variables are not necessarily part of the study. They exert a confounding effect on the dependent-independent relationship and thus need to be eliminated or controlled for.

An example may illustrate the concept of extraneous variables. Suppose we are interested in examining the relationship between the work status of mothers and breastfeeding duration.

It is not unreasonable in this instance to presume that the level of education of mothers as it influences work status might have an impact on breastfeeding duration too.

Education is treated here as an extraneous variable. In any attempt to eliminate or control the effect of this variable, we may consider this variable a confounding variable.

An appropriate way of dealing with confounding variables is to follow the stratification procedure, which involves a separate analysis of the different levels of lies in confounding variables.

For this purpose, one can construct two cross­tables for illiterate mothers and the other for literate mothers.

Suppose we find a similar association between work status and duration of breast­feeding in both the groups of mothers. In that case, we conclude that mothers’ educational level is not a confounding variable.

Intervening Variable

Often an apparent relationship between two variables is caused by a third variable.

For example, variables X and Y may be highly correlated, but only because X causes the third variable, Z, which in turn causes Y. In this case, Z is the intervening variable.

An intervening variable theoretically affects the observed phenomena but cannot be seen, measured, or manipulated directly; its effects can only be inferred from the effects of the independent and moderating variables on the observed phenomena.

We might view motivation or counseling as the intervening variable in the work-status and breastfeeding relationship.

Thus, motive, job satisfaction, responsibility, behavior, and justice are some of the examples of intervening variables.

Suppressor Variable

In many cases, we have good reasons to believe that the variables of interest have a relationship, but our data fail to establish any such relationship. Some hidden factors may suppress the true relationship between the two original variables.

Such a factor is referred to as a suppressor variable because it suppresses the relationship between the other two variables.

The suppressor variable suppresses the relationship by being positively correlated with one of the variables in the relationship and negatively correlated with the other. The true relationship between the two variables will reappear when the suppressor variable is controlled for.

Thus, for example, low age may pull education up but income down. In contrast, a high age may pull income up but education down, effectively canceling the relationship between education and income unless age is controlled for.

4 Relationships Between Variables

In dealing with relationships between variables in research, we observe a variety of dimensions in these relationships.

Positive and Negative Relationship

Symmetrical relationship, causal relationship, linear and non-linear relationship.

Two or more variables may have a positive, negative, or no relationship. In the case of two variables, a positive relationship is one in which both variables vary in the same direction.

However, they are said to have a negative relationship when they vary in opposite directions.

When a change in the other variable does not accompany the change or movement of one variable, we say that the variables in question are unrelated.

For example, if an increase in wage rate accompanies one’s job experience, the relationship between job experience and the wage rate is positive.

If an increase in an individual’s education level decreases his desire for additional children, the relationship is negative or inverse.

If the level of education does not have any bearing on the desire, we say that the variables’ desire for additional children and ‘education’ are unrelated.

Strength of Relationship

Once it has been established that two variables are related, we want to ascertain how strongly they are related.

A common statistic to measure the strength of a relationship is the so-called correlation coefficient symbolized by r. r is a unit-free measure, lying between -1 and +1 inclusive, with zero signifying no linear relationship.

As far as the prediction of one variable from the knowledge of the other variable is concerned, a value of r= +1 means a 100% accuracy in predicting a positive relationship between the two variables, and a value of r = -1 means a 100% accuracy in predicting a negative relationship between the two variables.

So far, we have discussed only symmetrical relationships in which a change in the other variable accompanies a change in either variable.

This relationship does not indicate which variable is the independent variable and which variable is the dependent variable.

In other words, you can label either of the variables as the independent variable.

Such a relationship is a symmetrical  relationship. In an asymmetrical relationship, a change in variable X (say) is accompanied by a change in variable Y, but not vice versa.

The amount of rainfall, for example, will increase productivity, but productivity will not affect the rainfall. This is an asymmetrical relationship.

Similarly, the relationship between smoking and lung cancer would be asymmetrical because smoking could cause cancer, but lung cancer could not cause smoking.

Indicating a relationship between two variables does not automatically ensure that changes in one variable cause changes in another.

It is, however, very difficult to establish the existence of causality between variables. While no one can ever be certain that variable A causes variable B , one can gather some evidence that increases our belief that A leads to B.

In an attempt to do so, we seek the following evidence:

• Is there a relationship between A and B?  When such evidence exists, it indicates a possible causal link between the variables.
• Is the relationship asymmetrical so that a change in A results in B but not vice-versa? In other words, does A occur before B? If we find that B occurs before A, we can have little confidence that A causes.
• Does a change in A result in a change in B regardless of the actions of other factors? Or, is it possible to eliminate other possible causes of B? Can one determine that C, D, and E (say) do not co-vary with B in a way that suggests possible causal connections?

A linear relationship is a straight-line relationship between two variables, where the variables vary at the same rate regardless of whether the values are low, high, or intermediate.

This is in contrast with the non-linear (or curvilinear) relationships, where the rate at which one variable changes in value may differ for different values of the second variable.

Whether a variable is linearly related to the other variable or not can simply be ascertained by plotting the K values against X values.

If the values, when plotted, appear to lie on a straight line, the existence of a linear relationship between X and Y is suggested.

Height and weight almost always have an approximately linear relationship, while age and fertility rates have a non-linear relationship.

Frequently Asked Questions about Variable

What is a variable within the context of a research investigation.

A variable, within the context of a research investigation, refers to concepts that vary. It can be any property, characteristic, number, or quantity that can increase or decrease over time or take on different values.

How is a variable used in research?

In research, a variable is any property or characteristic that can take on different values. Experiments often manipulate variables to compare outcomes. For instance, an experimenter might compare the effectiveness of different types of fertilizers, where the variable is the ‘type of fertilizers.’

What distinguishes qualitative variables from quantitative variables?

Qualitative variables express a qualitative attribute, such as hair color or religion, and do not imply a meaningful numerical ordering. Quantitative variables, on the other hand, are measured in terms of numbers, like a person’s age or family size.

How do discrete and continuous variables differ in terms of quantitative variables?

Discrete variables are restricted to certain values, often whole numbers, resulting from enumeration or counting, like the number of children in a household. Continuous variables can take on an infinite number of intermediate values along a specified interval, such as the time required to complete a test.

What are the roles of independent and dependent variables in research?

In research, the independent variable is manipulated by the researcher to observe its effects on the dependent variable. The independent variable is the presumed cause or influence, while the dependent variable is the outcome or effect that is being measured.

What is a background variable in a study?

Background variables are information collected in a study, such as age, sex, or educational attainment. These variables are often related to many independent variables and indirectly influence the main problem or outcome, hence they are termed background variables.

How does a suppressor variable affect the relationship between two other variables?

A suppressor variable can suppress or hide the true relationship between two other variables. It does this by being positively correlated with one of the variables and negatively correlated with the other. When the suppressor variable is controlled for, the true relationship between the two original variables can be observed.

Research Constructs 101

Constructs, Validity & Reliability – Explained Simply

By: Derek Jansen (MBA) | Expert Reviewed By: Eunice Rautenbach (DTech) | March 2023

Navigating the world of academic research can be overwhelming, especially if you’re new to the field. One of the many pieces of terminology that often trips students up is that of the “ research construct ”. In this post, we’ll explain research constructs, construct validity and reliability in simple terms along with clear examples .

Overview: Research Constructs 101

What is a research construct, examples of research constructs.

• Constructs vs variables

Construct validity and reliability

• Key takeaways

Simply put, a research construct is an abstraction that researchers use to represent a phenomenon that’s not directly measurable – for example, intelligence, motivation or agreeableness. Since constructs are not directly measurable, they have to be inferred from other measurable variables , which are gathered through observation. For example, the construct of intelligence can be inferred based on a combination of measurable indicators such as problem-solving skills and language proficiency.

As a researcher, it’s important for you to define your constructs very clearly and to ensure that they can be feasibly operationalised . In other words, you need need to develop ways to measure these abstract concepts with relevant indicators or proxies that accurately reflect the underlying phenomenon you’re studying. In technical terms, this is called construct validity – we’ll unpack this in more detail a little later.

The best way to get a feel for research constructs is to look at some examples . Some common examples of constructs that you might encounter include:

• Self-esteem : a psychological construct measuring an individual’s overall sense of self-worth and confidence.
• Job satisfaction : a social construct reflecting the degree to which employees feel content with their work environment and overall experience in their workplace.
• Personality traits : extraversion, agreeableness, conscientiousness, neuroticism, and openness are commonly studied constructs used to explain individual differences in behaviour, cognition, and emotion.
• Quality of life : a complex multi-dimensional construct encompassing various aspects of an individual’s well-being such as physical health, emotional stability, social relationships, and economic status.
• Stress levels : an often-used psychological construct assessing the mental or emotional strain experienced by individuals in response to various life events or situations.
• Social support : A construct reflecting the perception of having assistance available from family members, friends, colleagues or other networks.

As you can see, all of the above examples reflect phenomena that cannot be directly measured . This is the defining characteristic of a research construct and is what distinguishes a construct from a variable (we’ll look at that next).

Need a helping hand?

Research construct vs variable

In research, the terms “construct” and “variable” are often used interchangeably, but they’re not the same thing .

A variable refers to a phenomenon that is directly measurable and can take on different values or levels . Examples of variables include age, height, weight, and blood pressure. Notably, these are all directly measurable (using basic equipment or just good old-fashioned logic).

In contrast, a construct refers to an abstract concept , that researchers seek to measure using one or more variables – since it is not directly measurable . Self-esteem, for example, is an abstract concept that cannot be directly measured. Instead, researchers must use self-reported indicators such as feelings of self-worth or pride in oneself to create operational definitions (variables) to measure it.

Another difference between research constructs and variables is their level of abstraction . Constructs tend to be more abstract than variables since they represent broad ideas and concepts , while variables are specific measures within those concepts. If you’d like to learn more about variables, be sure to read this article .

When it comes to creating and/or using research constructs, there are two important concepts you need to understand – construct validity and reliability .

Construct validity refers to the extent to which a research construct accurately measures what it is intended to measure . In other words, are you actually measuring the thing that you want to measure, as opposed to some other thing that just happens to correlate ? For example, if you wanted to measure intelligence using some sort of performance test, you’d need to ask questions that truly reflect the participant’s cognitive abilities and not just their memory recall.

Construct reliability , on the other hand, relates to how consistent the measurement of a construct is over time or across different situations. This focus on consistency serves to ensure that your results are not simply due to random error or inconsistency in data collection. To improve construct reliability, researchers use standardized procedures for collecting data, as well as measures such as test-retest reliability, which involves comparing results from multiple measurements taken at different times. You may have also heard of Cronbach’s alpha , which is a popular statistical test used to assess internal consistency, and in turn, construct reliability.

Both construct validity and reliability play crucial roles in ensuring accurate and meaningful research findings. If the constructs you use in your research are not valid and reliable, your data will be largely meaningless. So, be sure to pay close attention to these when designing your study.

Key Takeaways

We’ve covered a lot of ground in this post. Let’s do a quick recap of the key takeaways:

• A research construct is an abstraction that researchers use to represent a phenomenon that’s not directly observable .
• Examples of research constructs include self-esteem, motivation, and job satisfaction.
• A research construct differs from a research variable in that it is not directly measurable .
• When working with constructs, you must pay close attention to both construct validity and reliability .

Keep these point front of mind while undertaking your research to ensure your data is sound and meaningful. If you need help with your research, consider our 1:1 coaching service , where we hold your hand through the research journey, step by step . 

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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Thanks for simplifying the definition of construct for me

Bravo the explanation is clear and simple.Thank you sir.but I will like you to guide me through my research project.

Great content but would like you to help me with my research work please.

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How to Write a Research Paper Introduction (with Examples)

The research paper introduction section, along with the Title and Abstract, can be considered the face of any research paper. The following article is intended to guide you in organizing and writing the research paper introduction for a quality academic article or dissertation.

The research paper introduction aims to present the topic to the reader. A study will only be accepted for publishing if you can ascertain that the available literature cannot answer your research question. So it is important to ensure that you have read important studies on that particular topic, especially those within the last five to ten years, and that they are properly referenced in this section. 1 What should be included in the research paper introduction is decided by what you want to tell readers about the reason behind the research and how you plan to fill the knowledge gap. The best research paper introduction provides a systemic review of existing work and demonstrates additional work that needs to be done. It needs to be brief, captivating, and well-referenced; a well-drafted research paper introduction will help the researcher win half the battle.

The introduction for a research paper is where you set up your topic and approach for the reader. It has several key goals:

• Present your research topic
• Capture reader interest
• Summarize existing research
• Position your own approach
• Define your specific research problem and problem statement
• Highlight the novelty and contributions of the study
• Give an overview of the paper’s structure

The research paper introduction can vary in size and structure depending on whether your paper presents the results of original empirical research or is a review paper. Some research paper introduction examples are only half a page while others are a few pages long. In many cases, the introduction will be shorter than all of the other sections of your paper; its length depends on the size of your paper as a whole.

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Table of Contents

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The introduction in a research paper is placed at the beginning to guide the reader from a broad subject area to the specific topic that your research addresses. They present the following information to the reader

• Scope: The topic covered in the research paper
• Context: Background of your topic
• Importance: Why your research matters in that particular area of research and the industry problem that can be targeted

The research paper introduction conveys a lot of information and can be considered an essential roadmap for the rest of your paper. A good introduction for a research paper is important for the following reasons:

• It stimulates your reader’s interest: A good introduction section can make your readers want to read your paper by capturing their interest. It informs the reader what they are going to learn and helps determine if the topic is of interest to them.
• It helps the reader understand the research background: Without a clear introduction, your readers may feel confused and even struggle when reading your paper. A good research paper introduction will prepare them for the in-depth research to come. It provides you the opportunity to engage with the readers and demonstrate your knowledge and authority on the specific topic.
• It explains why your research paper is worth reading: Your introduction can convey a lot of information to your readers. It introduces the topic, why the topic is important, and how you plan to proceed with your research.
• It helps guide the reader through the rest of the paper: The research paper introduction gives the reader a sense of the nature of the information that will support your arguments and the general organization of the paragraphs that will follow. It offers an overview of what to expect when reading the main body of your paper.

What are the parts of introduction in the research?

A good research paper introduction section should comprise three main elements: 2

• What is known: This sets the stage for your research. It informs the readers of what is known on the subject.
• What is lacking: This is aimed at justifying the reason for carrying out your research. This could involve investigating a new concept or method or building upon previous research.
• What you aim to do: This part briefly states the objectives of your research and its major contributions. Your detailed hypothesis will also form a part of this section.

How to write a research paper introduction?

The first step in writing the research paper introduction is to inform the reader what your topic is and why it’s interesting or important. This is generally accomplished with a strong opening statement. The second step involves establishing the kinds of research that have been done and ending with limitations or gaps in the research that you intend to address. Finally, the research paper introduction clarifies how your own research fits in and what problem it addresses. If your research involved testing hypotheses, these should be stated along with your research question. The hypothesis should be presented in the past tense since it will have been tested by the time you are writing the research paper introduction.

The following key points, with examples, can guide you when writing the research paper introduction section:

• Highlight the importance of the research field or topic
• Describe the background of the topic
• Present an overview of current research on the topic

Example: The inclusion of experiential and competency-based learning has benefitted electronics engineering education. Industry partnerships provide an excellent alternative for students wanting to engage in solving real-world challenges. Industry-academia participation has grown in recent years due to the need for skilled engineers with practical training and specialized expertise. However, from the educational perspective, many activities are needed to incorporate sustainable development goals into the university curricula and consolidate learning innovation in universities.

• Reveal a gap in existing research or oppose an existing assumption
• Formulate the research question

Example: There have been plausible efforts to integrate educational activities in higher education electronics engineering programs. However, very few studies have considered using educational research methods for performance evaluation of competency-based higher engineering education, with a focus on technical and or transversal skills. To remedy the current need for evaluating competencies in STEM fields and providing sustainable development goals in engineering education, in this study, a comparison was drawn between study groups without and with industry partners.

• State the purpose of your study
• Highlight the key characteristics of your study
• Describe important results
• Highlight the novelty of the study.
• Offer a brief overview of the structure of the paper.

Example: The study evaluates the main competency needed in the applied electronics course, which is a fundamental core subject for many electronics engineering undergraduate programs. We compared two groups, without and with an industrial partner, that offered real-world projects to solve during the semester. This comparison can help determine significant differences in both groups in terms of developing subject competency and achieving sustainable development goals.

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The purpose of the research paper introduction is to introduce the reader to the problem definition, justify the need for the study, and describe the main theme of the study. The aim is to gain the reader’s attention by providing them with necessary background information and establishing the main purpose and direction of the research.

The length of the research paper introduction can vary across journals and disciplines. While there are no strict word limits for writing the research paper introduction, an ideal length would be one page, with a maximum of 400 words over 1-4 paragraphs. Generally, it is one of the shorter sections of the paper as the reader is assumed to have at least a reasonable knowledge about the topic. 2 For example, for a study evaluating the role of building design in ensuring fire safety, there is no need to discuss definitions and nature of fire in the introduction; you could start by commenting upon the existing practices for fire safety and how your study will add to the existing knowledge and practice.

When deciding what to include in the research paper introduction, the rest of the paper should also be considered. The aim is to introduce the reader smoothly to the topic and facilitate an easy read without much dependency on external sources. 3 Below is a list of elements you can include to prepare a research paper introduction outline and follow it when you are writing the research paper introduction. Topic introduction: This can include key definitions and a brief history of the topic. Research context and background: Offer the readers some general information and then narrow it down to specific aspects. Details of the research you conducted: A brief literature review can be included to support your arguments or line of thought. Rationale for the study: This establishes the relevance of your study and establishes its importance. Importance of your research: The main contributions are highlighted to help establish the novelty of your study Research hypothesis: Introduce your research question and propose an expected outcome. Organization of the paper: Include a short paragraph of 3-4 sentences that highlights your plan for the entire paper

Cite only works that are most relevant to your topic; as a general rule, you can include one to three. Note that readers want to see evidence of original thinking. So it is better to avoid using too many references as it does not leave much room for your personal standpoint to shine through. Citations in your research paper introduction support the key points, and the number of citations depend on the subject matter and the point discussed. If the research paper introduction is too long or overflowing with citations, it is better to cite a few review articles rather than the individual articles summarized in the review. A good point to remember when citing research papers in the introduction section is to include at least one-third of the references in the introduction.

The literature review plays a significant role in the research paper introduction section. A good literature review accomplishes the following: Introduces the topic – Establishes the study’s significance – Provides an overview of the relevant literature – Provides context for the study using literature – Identifies knowledge gaps However, remember to avoid making the following mistakes when writing a research paper introduction: Do not use studies from the literature review to aggressively support your research Avoid direct quoting Do not allow literature review to be the focus of this section. Instead, the literature review should only aid in setting a foundation for the manuscript.

Remember the following key points for writing a good research paper introduction: 4

• Avoid stuffing too much general information: Avoid including what an average reader would know and include only that information related to the problem being addressed in the research paper introduction. For example, when describing a comparative study of non-traditional methods for mechanical design optimization, information related to the traditional methods and differences between traditional and non-traditional methods would not be relevant. In this case, the introduction for the research paper should begin with the state-of-the-art non-traditional methods and methods to evaluate the efficiency of newly developed algorithms.
• Avoid packing too many references: Cite only the required works in your research paper introduction. The other works can be included in the discussion section to strengthen your findings.
• Avoid extensive criticism of previous studies: Avoid being overly critical of earlier studies while setting the rationale for your study. A better place for this would be the Discussion section, where you can highlight the advantages of your method.
• Avoid describing conclusions of the study: When writing a research paper introduction remember not to include the findings of your study. The aim is to let the readers know what question is being answered. The actual answer should only be given in the Results and Discussion section.

To summarize, the research paper introduction section should be brief yet informative. It should convince the reader the need to conduct the study and motivate him to read further. If you’re feeling stuck or unsure, choose trusted AI academic writing assistants like Paperpal to effortlessly craft your research paper introduction and other sections of your research article.

1. Jawaid, S. A., & Jawaid, M. (2019). How to write introduction and discussion. Saudi Journal of Anaesthesia, 13(Suppl 1), S18.

2. Dewan, P., & Gupta, P. (2016). Writing the title, abstract and introduction: Looks matter!. Indian pediatrics, 53, 235-241.

3. Cetin, S., & Hackam, D. J. (2005). An approach to the writing of a scientific Manuscript1. Journal of Surgical Research, 128(2), 165-167.

4. Bavdekar, S. B. (2015). Writing introduction: Laying the foundations of a research paper. Journal of the Association of Physicians of India, 63(7), 44-6.

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• Open access
• Published: 21 May 2024

The bright side of sports: a systematic review on well-being, positive emotions and performance

• David Peris-Delcampo 1 ,
• Antonio Núñez 2 ,
• Paula Ortiz-Marholz 3 ,
• Aurelio Olmedilla 4 ,
• Enrique Cantón 1 ,
• Javier Ponseti 2 &
• Alejandro Garcia-Mas 2  

BMC Psychology volume  12 , Article number:  284 ( 2024 ) Cite this article

394 Accesses

Metrics details

The objective of this study is to conduct a systematic review regarding the relationship between positive psychological factors, such as psychological well-being and pleasant emotions, and sports performance.

This study, carried out through a systematic review using PRISMA guidelines considering the Web of Science, PsycINFO, PubMed and SPORT Discus databases, seeks to highlight the relationship between other more ‘positive’ factors, such as well-being, positive emotions and sports performance.

The keywords will be decided by a Delphi Method in two rounds with sport psychology experts.

Participants

There are no participants in the present research.

The main exclusion criteria were: Non-sport thema, sample younger or older than 20–65 years old, qualitative or other methodology studies, COVID-related, journals not exclusively about Psychology.

Main outcomes measures

We obtained a first sample of 238 papers, and finally, this sample was reduced to the final sample of 11 papers.

The results obtained are intended to be a representation of the ‘bright side’ of sports practice, and as a complement or mediator of the negative variables that have an impact on athletes’ and coaches’ performance.

Conclusions

Clear recognition that acting on intrinsic motivation continues to be the best and most effective way to motivate oneself to obtain the highest levels of performance, a good perception of competence and a source of personal satisfaction.

Peer Review reports

Introduction

In recent decades, research in the psychology of sport and physical exercise has focused on the analysis of psychological variables that could have a disturbing, unfavourable or detrimental role, including emotions that are considered ‘negative’, such as anxiety/stress, sadness or anger, concentrating on their unfavourable relationship with sports performance [ 1 , 2 , 3 , 4 ], sports injuries [ 5 , 6 , 7 ] or, more generally, damage to the athlete’s health [ 8 , 9 , 10 ]. The study of ‘positive’ emotions such as happiness or, more broadly, psychological well-being, has been postponed at this time, although in recent years this has seen an increase that reveals a field of study of great interest to researchers and professionals [ 11 , 12 , 13 ] including physiological, psychological, moral and social beneficial effects of the physical activity in comic book heroes such as Tintin, a team leader, which can serve as a model for promoting healthy lifestyles, or seeking ‘eternal youth’ [ 14 ].

Emotions in relation to their effects on sports practice and performance rarely go in one direction, being either negative or positive—generally positive and negative emotions do not act alone [ 15 ]. Athletes experience different emotions simultaneously, even if they are in opposition and especially if they are of mild or moderate intensity [ 16 ]. The athlete can feel satisfied and happy and at the same time perceive a high level of stress or anxiety before a specific test or competition. Some studies [ 17 ] have shown how sports participation and the perceived value of elite sports positively affect the subjective well-being of the athlete. This also seems to be the case in non-elite sports practice. The review by Mansfield et al. [ 18 ] showed that the published literature suggests that practising sports and dance, in a group or supported by peers, can improve the subjective well-being of the participants, and also identifies negative feelings towards competence and ability, although the quantity and quality of the evidence published is low, requiring better designed studies. All these investigations are also supported by the development of the concept of eudaimonic well-being [ 19 ], which is linked to the development of intrinsic motivation, not only in its aspect of enjoyment but also in its relationship with the perception of competition and overcoming and achieving goals, even if this is accompanied by other unpleasant hedonic emotions or even physical discomfort. Shortly after a person has practised sports, he will remember those feelings of exhaustion and possibly stiffness, linked to feelings of satisfaction and even enjoyment.

Furthermore, the mediating role of parents, coaches and other psychosocial agents can be significant. In this sense, Lemelin et al. [ 20 ], with the aim of investigating the role of autonomy support from parents and coaches in the prediction of well-being and performance of athletes, found that autonomy support from parents and coaches has positive relationships with the well-being of the athlete, but that only coach autonomy support is associated with sports performance. This research suggests that parents and coaches play important but distinct roles in athlete well-being and that coach autonomy support could help athletes achieve high levels of performance.

On the other hand, an analysis of emotions in the sociocultural environment in which they arise and gain meaning is always interesting, both from an individual perspective and from a sports team perspective. Adler et al. [ 21 ] in a study with military teams showed that teams with a strong emotional culture of optimism were better positioned to recover from poor performance, suggesting that organisations that promote an optimistic culture develop more resilient teams. Pekrun et al. [ 22 ] observed with mathematics students that individual success boosts emotional well-being, while placing people in high-performance groups can undermine it, which is of great interest in investigating the effectiveness and adjustment of the individual in sports teams.

There is still little scientific literature in the field of positive emotions and their relationship with sports practice and athlete performance, although their approach has long had its clear supporters [ 23 , 24 ]. It is comforting to observe the significant increase in studies in this field, since some authors (e.g [ 25 , 26 ]). . , point out the need to overcome certain methodological and conceptual problems, paying special attention to the development of specific instruments for the evaluation of well-being in the sports field and evaluation methodologies.

As McCarthy [ 15 ] indicates, positive emotions (hedonically pleasant) can be the catalysts for excellence in sport and deserve a space in our research and in professional intervention to raise the level of athletes’ performance. From a holistic perspective, positive emotions are permanently linked to psychological well-being and research in this field is necessary: firstly because of the leading role they play in human behaviour, cognition and affection, and secondly, because after a few years of international uncertainty due to the COVID-19 pandemic and wars, it seems ‘healthy and intelligent’ to encourage positive emotions for our athletes. An additional reason is that they are known to improve motivational processes, reducing abandonment and negative emotional costs [ 11 ]. In this vein, concepts such as emotional intelligence make sense and can help to identify and properly manage emotions in the sports field and determine their relationship with performance [ 27 ] that facilitates the inclusion of emotional training programmes based on the ‘bright side’ of sports practice [ 28 ].

Based on all of the above, one might wonder how these positive emotions are related to a given event and what role each one of them plays in the athlete’s performance. Do they directly affect performance, or do they affect other psychological variables such as concentration, motivation and self-efficacy? Do they favour the availability and competent performance of the athlete in a competition? How can they be regulated, controlled for their own benefit? How can other psychosocial agents, such as parents or coaches, help to increase the well-being of their athletes?

This work aims to enhance the leading role, not the secondary, of the ‘good and pleasant side’ of sports practice, either with its own entity, or as a complement or mediator of the negative variables that have an impact on the performance of athletes and coaches. Therefore, the objective of this study is to conduct a systematic review regarding the relationship between positive psychological factors, such as psychological well-being and pleasant emotions, and sports performance. For this, the methodological criteria that constitute the systematic review procedure will be followed.

Materials and methods

This study was carried out through a systematic review using PRISMA (Preferred Reporting Items for Systematic Reviews) guidelines considering the Web of Science (WoS) and Psycinfo databases. These two databases were selected using the Delphi method [ 29 ]. It does not include a meta-analysis because there is great data dispersion due to the different methodologies used [ 30 ].

The keywords will be decided by the Delphi Method in two rounds with sport psychology experts. The results obtained are intended to be a representation of the ‘bright side’ of sports practice, and as a complement or mediator of the negative variables that have an impact on athletes’ and coaches’ performance.

It was determined that the main construct was to be psychological well-being, and that it was to be paired with optimism, healthy practice, realisation, positive mood, and performance and sport. The search period was limited to papers published between 2000 and 2023, and the final list of papers was obtained on February 13 , 2023. This research was conducted in two languages—English and Spanish—and was limited to psychological journals and specifically those articles where the sample was formed by athletes.

Each word was searched for in each database, followed by searches involving combinations of the same in pairs and then in trios. In relation to the results obtained, it was decided that the best approach was to group the words connected to positive psychology on the one hand, and on the other, those related to self-realisation/performance/health. In this way, it used parentheses to group words (psychological well-being; or optimism; or positive mood) with the Boolean ‘or’ between them (all three refer to positive psychology); and on the other hand, it grouped those related to performance/health/realisation (realisation; or healthy practice or performance), separating both sets of parentheses by the Boolean ‘and’’. To further filter the search, a keyword included in the title and in the inclusion criteria was added, which was ‘sport’ with the Boolean ‘and’’. In this way, the search achieved results that combined at least one of the three positive psychology terms and one of the other three.

Results (first phase)

The mentioned keywords were cross-matched, obtaining the combination with a sufficient number of papers. From the first research phase, the total number of papers obtained was 238. Then screening was carried out by 4 well-differentiated phases that are summarised in Fig.  1 . These phases helped to reduce the original sample to a more accurate one.

Phases of the selection process for the final sample. Four phases were carried out to select the final sample of articles. The first phase allowed the elimination of duplicates. In the second stage, those that, by title or abstract, did not fit the objectives of the article were eliminated. Previously selected exclusion criteria were applied to the remaining sample. Thus, in phase 4, the final sample of 11 selected articles was obtained

Results (second phase)

The first screening examined the title, and the abstract if needed, excluding the papers that were duplicated, contained errors or someone with formal problems, low N or case studies. This screening allowed the initial sample to be reduced to a more accurate one with 109 papers selected.

Results (third phase)

This was followed by the second screening to examine the abstract and full texts, excluding if necessary papers related to non-sports themes, samples that were too old or too young for our interests, papers using qualitative methodologies, articles related to the COVID period, or others published in non-psychological journals. Furthermore, papers related to ‘negative psychological variables’’ were also excluded.

Results (fourth phase)

At the end of this second screening the remaining number of papers was 11. In this final phase we tried to organise the main characteristics and their main conclusions/results in a comprehensible list (Table  1 ). Moreover, in order to enrich our sample of papers, we decided to include some articles from other sources, mainly those presented in the introduction to sustain the conceptual framework of the concept ‘bright side’ of sports.

The usual position of the researcher of psychological variables that affect sports performance is to look for relationships between ‘negative’ variables, first in the form of basic psychological processes, or distorting cognitive behavioural, unpleasant or evaluable as deficiencies or problems, in a psychology for the ‘risk’ society, which emphasises the rehabilitation that stems from overcoming personal and social pathologies [ 31 ], and, lately, regarding the affectation of the athlete’s mental health [ 32 ]. This fact seems to be true in many cases and situations and to openly contradict the proclaimed psychological benefits of practising sports (among others: Cantón [ 33 ], ; Froment and González [ 34 ]; Jürgens [ 35 ]).

However, it is possible to adopt another approach focused on the ‘positive’ variables, also in relation to the athlete’s performance. This has been the main objective of this systematic review of the existing literature and far from being a novel approach, although a minority one, it fits perfectly with the definition of our area of knowledge in the broad field of health, as has been pointed out for some time [ 36 , 37 ].

After carrying out the aforementioned systematic review, a relatively low number of articles were identified by experts that met the established conditions—according to the PRISMA method [ 37 , 38 , 39 , 40 ]—regarding databases, keywords, and exclusion and inclusion criteria. These precautions were taken to obtain the most accurate results possible, and thus guarantee the quality of the conclusions.

The first clear result that stands out is the great difficulty in finding articles in which sports ‘performance’ is treated as a well-defined study variable adapted to the situation and the athletes studied. In fact, among the results (11 papers), only 3 associate one or several positive psychological variables with performance (which is evaluated in very different ways, combining objective measures with other subjective ones). This result is not surprising, since in several previous studies (e.g. Nuñez et al. [ 41 ]) using a systematic review, this relationship is found to be very weak and nuanced by the role of different mediating factors, such as previous sports experience or the competitive level (e.g. Rascado, et al. [ 42 ]; Reche, Cepero & Rojas [ 43 ]), despite the belief—even among professional and academic circles—that there is a strong relationship between negative variables and poor performance, and vice versa, with respect to the positive variables.

Regarding what has been evidenced in relation to the latter, even with these restrictions in the inclusion and exclusion criteria, and the filters applied to the first findings, a true ‘galaxy’ of variables is obtained, which also belong to different categories and levels of psychological complexity.

A preliminary consideration regarding the current paradigm of sport psychology: although it is true that some recent works have already announced the swing of the pendulum on the objects of study of PD, by returning to the study of traits and dispositions, and even to the personality of athletes [ 43 , 44 , 45 , 46 ], our results fully corroborate this trend. Faced with five variables present in the studies selected at the end of the systematic review, a total of three traits/dispositions were found, which were also the most repeated—optimism being present in four articles, mental toughness present in three, and finally, perfectionism—as the representative concepts of this field of psychology, which lately, as has already been indicated, is significantly represented in the field of research in this area [ 46 , 47 , 48 , 49 , 50 , 51 , 52 ]. In short, the psychological variables that finally appear in the selected articles are: psychological well-being (PWB) [ 53 ]; self-compassion, which has recently been gaining much relevance with respect to the positive attributional resolution of personal behaviours [ 54 ], satisfaction with life (balance between sports practice, its results, and life and personal fulfilment [ 55 ], the existence of approach-achievement goals [ 56 ], and perceived social support [ 57 ]). This last concept is maintained transversally in several theoretical frameworks, such as Sports Commitment [ 58 ].

The most relevant concept, both quantitatively and qualitatively, supported by the fact that it is found in combination with different variables and situations, is not a basic psychological process, but a high-level cognitive construct: psychological well-being, in its eudaimonic aspect, first defined in the general population by Carol Ryff [ 59 , 60 ] and introduced at the beginning of this century in sport (e.g., Romero, Brustad & García-Mas [ 13 ], ; Romero, García-Mas & Brustad [ 61 ]). It is important to note that this concept understands psychological well-being as multifactorial, including autonomy, control of the environment in which the activity takes place, social relationships, etc.), meaning personal fulfilment through a determined activity and the achievement or progress towards goals and one’s own objectives, without having any direct relationship with simpler concepts, such as vitality or fun. In the selected studies, PWB appears in five of them, and is related to several of the other variables/traits.

The most relevant result regarding this variable is its link with motivational aspects, as a central axis that relates to different concepts, hence its connection to sports performance, as a goal of constant improvement that requires resistance, perseverance, management of errors and great confidence in the possibility that achievements can be attained, that is, associated with ideas of optimism, which is reflected in expectations of effectiveness.

If we detail the relationships more specifically, we can first review this relationship with the ‘way of being’, understood as personality traits or behavioural tendencies, depending on whether more or less emphasis is placed on their possibilities for change and learning. In these cases, well-being derives from satisfaction with progress towards the desired goal, for which resistance (mental toughness) and confidence (optimism) are needed. When, in addition, the search for improvement is constant and aiming for excellence, its relationship with perfectionism is clear, although it is a factor that should be explored further due to its potential negative effect, at least in the long term.

The relationship between well-being and satisfaction with life is almost tautological, in the precise sense that what produces well-being is the perception of a relationship or positive balance between effort (or the perception of control, if we use stricter terminology) and the results thereof (or the effectiveness of such control). This direct link is especially important when assessing achievement in personally relevant activities, which, in the case of the subjects evaluated in the papers, specifically concern athletes of a certain level of performance, which makes it a more valuable objective than would surely be found in the general population. And precisely because of this effect of the value of performance for athletes of a certain level, it also allows us to understand how well-being is linked to self-compassion, since as a psychological concept it is very close to that of self-esteem, but with a lower ‘demand’ or a greater ‘generosity’, when we encounter failures, mistakes or even defeats along the way, which offers us greater protection from the risk of abandonment and therefore reinforces persistence, a key element for any successful sports career [ 62 ].

It also has a very direct relationship with approach-achievement goals, since precisely one of the central aspects characterising this eudaimonic well-being and differentiating it from hedonic well-being is specifically its relationship with self-determined and persistent progress towards goals or achievements with incentive value for the person, as is sports performance evidently [ 63 ].

Finally, it is interesting to see how we can also find a facet or link relating to the aspects that are more closely-related to the need for human affiliation, with feeling part of a group or human collective, where we can recognise others and recognise ourselves in the achievements obtained and the social reinforcement of those themselves, as indicated by their relationship with perceived social support. This construct is very labile, in fact it is common to find results in which the pressure of social support is hardly differentiated, for example, from the parents of athletes and/or their coaches [ 64 ]. However, its relevance within this set of psychological variables and traits is proof of its possible conceptual validity.

Analysing the results obtained, the first conclusion is that in no case is an integrated model based solely on ‘positive’ variables or traits obtained, since some ‘negative’ ones appear (anxiety, stress, irrational thoughts), affecting the former.

The second conclusion is that among the positive elements the variable coping strategies (their use, or the perception of their effectiveness) and the traits of optimism, perfectionism and self-compassion prevail, since mental strength or psychological well-being (which also appear as important, but with a more complex nature) are seen to be participated in by the aforementioned traits.

Finally, it must be taken into account that the generation of positive elements, such as resilience, or the learning of coping strategies, are directly affected by the educational style received, or by the culture in which the athlete is immersed. Thus, the applied potential of these findings is great, but it must be calibrated according to the educational and/or cultural features of the specific setting.

Limitations

The limitations of this study are those evident and common in SR methodology using the PRISMA system, since the selection of keywords (and their logical connections used in the search), the databases, and the inclusion/exclusion criteria bias the work in its entirety and, therefore, constrain the generalisation of the results obtained.

Likewise, the conclusions must—based on the above and the results obtained—be made with the greatest concreteness and simplicity possible. Although we have tried to reduce these limitations as much as possible through the use of experts in the first steps of the method, they remain and must be considered in terms of the use of the results.

Future developments

Undoubtedly, progress is needed in research to more precisely elucidate the role of well-being, as it has been proposed here, from a bidirectional perspective: as a motivational element to push towards improvement and the achievement of goals, and as a product or effect of the self-determined and competent behaviour of the person, in relation to different factors, such as that indicated here of ‘perfectionism’ or the potential interference of material and social rewards, which are linked to sports performance—in our case—and that could act as a risk factor so that our achievements, far from being a source of well-being and satisfaction, become an insatiable demand in the search to obtain more and more frequent rewards.

From a practical point of view, an empirical investigation should be conducted to see if these relationships hold from a statistical point of view, either in the classical (correlational) or in the probabilistic (Bayesian Networks) plane.

The results obtained in this study, exclusively researched from the desk, force the authors to develop subsequent empirical and/or experimental studies in two senses: (1) what interrelationships exist between the so called ‘positive’ and ‘negative’ psychological variables and traits in sport, and in what sense are each of them produced; and, (2) from a global, motivational point of view, can currently accepted theoretical frameworks, such as SDT, easily accommodate this duality, which is becoming increasingly evident in applied work?

Finally, these studies should lead to proposals applied to the two fields that have appeared to be relevant: educational and cultural.

Application/transfer of results

A clear application of these results is aimed at guiding the training of sports and physical exercise practitioners, directing it towards strategies for assessing achievements, improvements and failure management, which keep them in line with well-being enhancement, eudaimonic, intrinsic and self-determined, which enhances the quality of their learning and their results and also favours personal health and social relationships.

Data availability

There are no further external data.

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CRO Guide   >  Chapter 3.1

Qualitative Research: Definition, Methodology, Limitation & Examples

Qualitative research is a method focused on understanding human behavior and experiences through non-numerical data. Examples of qualitative research include:

• One-on-one interviews,
• Focus groups, Ethnographic research,
• Case studies,
• Record keeping,
• Qualitative observations

In this article, we’ll provide tips and tricks on how to use qualitative research to better understand your audience through real world examples and improve your ROI. We’ll also learn the difference between qualitative and quantitative data.

Table of Contents

Marketers often seek to understand their customers deeply. Qualitative research methods such as face-to-face interviews, focus groups, and qualitative observations can provide valuable insights into your products, your market, and your customers’ opinions and motivations. Understanding these nuances can significantly enhance marketing strategies and overall customer satisfaction.

What is Qualitative Research

Qualitative research is a market research method that focuses on obtaining data through open-ended and conversational communication. This method focuses on the “why” rather than the “what” people think about you. Thus, qualitative research seeks to uncover the underlying motivations, attitudes, and beliefs that drive people’s actions. 

Let’s say you have an online shop catering to a general audience. You do a demographic analysis and you find out that most of your customers are male. Naturally, you will want to find out why women are not buying from you. And that’s what qualitative research will help you find out.

In the case of your online shop, qualitative research would involve reaching out to female non-customers through methods such as in-depth interviews or focus groups. These interactions provide a platform for women to express their thoughts, feelings, and concerns regarding your products or brand. Through qualitative analysis, you can uncover valuable insights into factors such as product preferences, user experience, brand perception, and barriers to purchase.

Types of Qualitative Research Methods

Qualitative research methods are designed in a manner that helps reveal the behavior and perception of a target audience regarding a particular topic.

The most frequently used qualitative analysis methods are one-on-one interviews, focus groups, ethnographic research, case study research, record keeping, and qualitative observation.

1. One-on-one interviews

Conducting one-on-one interviews is one of the most common qualitative research methods. One of the advantages of this method is that it provides a great opportunity to gather precise data about what people think and their motivations.

Spending time talking to customers not only helps marketers understand who their clients are, but also helps with customer care: clients love hearing from brands. This strengthens the relationship between a brand and its clients and paves the way for customer testimonials.

• A company might conduct interviews to understand why a product failed to meet sales expectations.
• A researcher might use interviews to gather personal stories about experiences with healthcare.

These interviews can be performed face-to-face or on the phone and usually last between half an hour to over two hours. 

When a one-on-one interview is conducted face-to-face, it also gives the marketer the opportunity to read the body language of the respondent and match the responses.

2. Focus groups

Focus groups gather a small number of people to discuss and provide feedback on a particular subject. The ideal size of a focus group is usually between five and eight participants. The size of focus groups should reflect the participants’ familiarity with the topic. For less important topics or when participants have little experience, a group of 10 can be effective. For more critical topics or when participants are more knowledgeable, a smaller group of five to six is preferable for deeper discussions.

The main goal of a focus group is to find answers to the “why”, “what”, and “how” questions. This method is highly effective in exploring people’s feelings and ideas in a social setting, where group dynamics can bring out insights that might not emerge in one-on-one situations.

• A focus group could be used to test reactions to a new product concept.
• Marketers might use focus groups to see how different demographic groups react to an advertising campaign.

One advantage that focus groups have is that the marketer doesn’t necessarily have to interact with the group in person. Nowadays focus groups can be sent as online qualitative surveys on various devices.

Focus groups are an expensive option compared to the other qualitative research methods, which is why they are typically used to explain complex processes.

3. Ethnographic research

Ethnographic research is the most in-depth observational method that studies individuals in their naturally occurring environment.

This method aims at understanding the cultures, challenges, motivations, and settings that occur.

• A study of workplace culture within a tech startup.
• Observational research in a remote village to understand local traditions.

Ethnographic research requires the marketer to adapt to the target audiences’ environments (a different organization, a different city, or even a remote location), which is why geographical constraints can be an issue while collecting data.

This type of research can last from a few days to a few years. It’s challenging and time-consuming and solely depends on the expertise of the marketer to be able to analyze, observe, and infer the data.

4. Case study research

The case study method has grown into a valuable qualitative research method. This type of research method is usually used in education or social sciences. It involves a comprehensive examination of a single instance or event, providing detailed insights into complex issues in real-life contexts.  

• Analyzing a single school’s innovative teaching method.
• A detailed study of a patient’s medical treatment over several years.

Case study research may seem difficult to operate, but it’s actually one of the simplest ways of conducting research as it involves a deep dive and thorough understanding of the data collection methods and inferring the data.

5. Record keeping

Record keeping is similar to going to the library: you go over books or any other reference material to collect relevant data. This method uses already existing reliable documents and similar sources of information as a data source.

• Historical research using old newspapers and letters.
• A study on policy changes over the years by examining government records.

This method is useful for constructing a historical context around a research topic or verifying other findings with documented evidence.

6. Qualitative observation

Qualitative observation is a method that uses subjective methodologies to gather systematic information or data. This method deals with the five major sensory organs and their functioning, sight, smell, touch, taste, and hearing.

• Sight : Observing the way customers visually interact with product displays in a store to understand their browsing behaviors and preferences.
• Smell : Noting reactions of consumers to different scents in a fragrance shop to study the impact of olfactory elements on product preference.
• Touch : Watching how individuals interact with different materials in a clothing store to assess the importance of texture in fabric selection.
• Taste : Evaluating reactions of participants in a taste test to identify flavor profiles that appeal to different demographic groups.
• Hearing : Documenting responses to changes in background music within a retail environment to determine its effect on shopping behavior and mood.

Below we are also providing real-life examples of qualitative research that demonstrate practical applications across various contexts:

Qualitative Research Real World Examples

Let’s explore some examples of how qualitative research can be applied in different contexts.

1. Online grocery shop with a predominantly male audience

Method used: one-on-one interviews.

Let’s go back to one of the previous examples. You have an online grocery shop. By nature, it addresses a general audience, but after you do a demographic analysis you find out that most of your customers are male.

One good method to determine why women are not buying from you is to hold one-on-one interviews with potential customers in the category.

Interviewing a sample of potential female customers should reveal why they don’t find your store appealing. The reasons could range from not stocking enough products for women to perhaps the store’s emphasis on heavy-duty tools and automotive products, for example. These insights can guide adjustments in inventory and marketing strategies.

2. Software company launching a new product

Method used: focus groups.

Focus groups are great for establishing product-market fit.

Let’s assume you are a software company that wants to launch a new product and you hold a focus group with 12 people. Although getting their feedback regarding users’ experience with the product is a good thing, this sample is too small to define how the entire market will react to your product.

So what you can do instead is holding multiple focus groups in 20 different geographic regions. Each region should be hosting a group of 12 for each market segment; you can even segment your audience based on age. This would be a better way to establish credibility in the feedback you receive.

3. Alan Pushkin’s “God’s Choice: The Total World of a Fundamentalist Christian School”

Method used: ethnographic research.

Moving from a fictional example to a real-life one, let’s analyze Alan Peshkin’s 1986 book “God’s Choice: The Total World of a Fundamentalist Christian School”.

Peshkin studied the culture of Bethany Baptist Academy by interviewing the students, parents, teachers, and members of the community alike, and spending eighteen months observing them to provide a comprehensive and in-depth analysis of Christian schooling as an alternative to public education.

The study highlights the school’s unified purpose, rigorous academic environment, and strong community support while also pointing out its lack of cultural diversity and openness to differing viewpoints. These insights are crucial for understanding how such educational settings operate and what they offer to students.

Even after discovering all this, Peshkin still presented the school in a positive light and stated that public schools have much to learn from such schools.

Peshkin’s in-depth research represents a qualitative study that uses observations and unstructured interviews, without any assumptions or hypotheses. He utilizes descriptive or non-quantifiable data on Bethany Baptist Academy specifically, without attempting to generalize the findings to other Christian schools.

4. Understanding buyers’ trends

Method used: record keeping.

Another way marketers can use quality research is to understand buyers’ trends. To do this, marketers need to look at historical data for both their company and their industry and identify where buyers are purchasing items in higher volumes.

For example, electronics distributors know that the holiday season is a peak market for sales while life insurance agents find that spring and summer wedding months are good seasons for targeting new clients.

5. Determining products/services missing from the market

Conducting your own research isn’t always necessary. If there are significant breakthroughs in your industry, you can use industry data and adapt it to your marketing needs.

The influx of hacking and hijacking of cloud-based information has made Internet security a topic of many industry reports lately. A software company could use these reports to better understand the problems its clients are facing.

As a result, the company can provide solutions prospects already know they need.

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Qualitative Research Approaches

Once the marketer has decided that their research questions will provide data that is qualitative in nature, the next step is to choose the appropriate qualitative approach.

The approach chosen will take into account the purpose of the research, the role of the researcher, the data collected, the method of data analysis , and how the results will be presented. The most common approaches include:

• Narrative : This method focuses on individual life stories to understand personal experiences and journeys. It examines how people structure their stories and the themes within them to explore human existence. For example, a narrative study might look at cancer survivors to understand their resilience and coping strategies.
• Phenomenology : attempts to understand or explain life experiences or phenomena; It aims to reveal the depth of human consciousness and perception, such as by studying the daily lives of those with chronic illnesses.
• Grounded theory : investigates the process, action, or interaction with the goal of developing a theory “grounded” in observations and empirical data. 
• Ethnography : describes and interprets an ethnic, cultural, or social group;
• Case study : examines episodic events in a definable framework, develops in-depth analyses of single or multiple cases, and generally explains “how”. An example might be studying a community health program to evaluate its success and impact.

How to Analyze Qualitative Data

Analyzing qualitative data involves interpreting non-numerical data to uncover patterns, themes, and deeper insights. This process is typically more subjective and requires a systematic approach to ensure reliability and validity. 

1. Data Collection

Ensure that your data collection methods (e.g., interviews, focus groups, observations) are well-documented and comprehensive. This step is crucial because the quality and depth of the data collected will significantly influence the analysis.

2. Data Preparation

Once collected, the data needs to be organized. Transcribe audio and video recordings, and gather all notes and documents. Ensure that all data is anonymized to protect participant confidentiality where necessary.

3. Familiarization

Immerse yourself in the data by reading through the materials multiple times. This helps you get a general sense of the information and begin identifying patterns or recurring themes.

Develop a coding system to tag data with labels that summarize and account for each piece of information. Codes can be words, phrases, or acronyms that represent how these segments relate to your research questions.

• Descriptive Coding : Summarize the primary topic of the data.
• In Vivo Coding : Use language and terms used by the participants themselves.
• Process Coding : Use gerunds (“-ing” words) to label the processes at play.
• Emotion Coding : Identify and record the emotions conveyed or experienced.

5. Thematic Development

Group codes into themes that represent larger patterns in the data. These themes should relate directly to the research questions and form a coherent narrative about the findings.

6. Interpreting the Data

Interpret the data by constructing a logical narrative. This involves piecing together the themes to explain larger insights about the data. Link the results back to your research objectives and existing literature to bolster your interpretations.

7. Validation

Check the reliability and validity of your findings by reviewing if the interpretations are supported by the data. This may involve revisiting the data multiple times or discussing the findings with colleagues or participants for validation.

8. Reporting

Finally, present the findings in a clear and organized manner. Use direct quotes and detailed descriptions to illustrate the themes and insights. The report should communicate the narrative you’ve built from your data, clearly linking your findings to your research questions.

Limitations of qualitative research

The disadvantages of qualitative research are quite unique. The techniques of the data collector and their own unique observations can alter the information in subtle ways. That being said, these are the qualitative research’s limitations:

1. It’s a time-consuming process

The main drawback of qualitative study is that the process is time-consuming. Another problem is that the interpretations are limited. Personal experience and knowledge influence observations and conclusions.

Thus, qualitative research might take several weeks or months. Also, since this process delves into personal interaction for data collection, discussions often tend to deviate from the main issue to be studied.

2. You can’t verify the results of qualitative research

Because qualitative research is open-ended, participants have more control over the content of the data collected. So the marketer is not able to verify the results objectively against the scenarios stated by the respondents. For example, in a focus group discussing a new product, participants might express their feelings about the design and functionality. However, these opinions are influenced by individual tastes and experiences, making it difficult to ascertain a universally applicable conclusion from these discussions.

3. It’s a labor-intensive approach

Qualitative research requires a labor-intensive analysis process such as categorization, recording, etc. Similarly, qualitative research requires well-experienced marketers to obtain the needed data from a group of respondents.

4. It’s difficult to investigate causality

Qualitative research requires thoughtful planning to ensure the obtained results are accurate. There is no way to analyze qualitative data mathematically. This type of research is based more on opinion and judgment rather than results. Because all qualitative studies are unique they are difficult to replicate.

5. Qualitative research is not statistically representative

Because qualitative research is a perspective-based method of research, the responses given are not measured.

Comparisons can be made and this can lead toward duplication, but for the most part, quantitative data is required for circumstances that need statistical representation and that is not part of the qualitative research process.

While doing a qualitative study, it’s important to cross-reference the data obtained with the quantitative data. By continuously surveying prospects and customers marketers can build a stronger database of useful information.

Quantitative vs. Qualitative Research

Image source

Quantitative and qualitative research are two distinct methodologies used in the field of market research, each offering unique insights and approaches to understanding consumer behavior and preferences.

As we already defined, qualitative analysis seeks to explore the deeper meanings, perceptions, and motivations behind human behavior through non-numerical data. On the other hand, quantitative research focuses on collecting and analyzing numerical data to identify patterns, trends, and statistical relationships.  

Let’s explore their key differences: 

Nature of Data:

• Quantitative research : Involves numerical data that can be measured and analyzed statistically.
• Qualitative research : Focuses on non-numerical data, such as words, images, and observations, to capture subjective experiences and meanings.

Research Questions:

• Quantitative research : Typically addresses questions related to “how many,” “how much,” or “to what extent,” aiming to quantify relationships and patterns.
• Qualitative research: Explores questions related to “why” and “how,” aiming to understand the underlying motivations, beliefs, and perceptions of individuals.

Data Collection Methods:

• Quantitative research : Relies on structured surveys, experiments, or observations with predefined variables and measures.
• Qualitative research : Utilizes open-ended interviews, focus groups, participant observations, and textual analysis to gather rich, contextually nuanced data.

Analysis Techniques:

• Quantitative research: Involves statistical analysis to identify correlations, associations, or differences between variables.
• Qualitative research: Employs thematic analysis, coding, and interpretation to uncover patterns, themes, and insights within qualitative data.

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Childhood Obesity: The Key Factors Research Paper

Extraneous variables, instruments, intervention, data collection.

Confounding factors in childhood obesity largely revolve around the parental variable. Parents’ socioeconomic level and body mass index (BMI) should be considered independent variables. Such extraneous variables are part of the category of participant factors; thus, a strategic approach will aid in regulating them (Warnick et al., 2019). Using a random assignment method to place participants in the conditions with the independent variables is crucial to the plan to regulate these elements. Consequently, the randomization of participants, encompassing parents, will be the primary means of control. Although there will be some differences between the groups, they will be statistically equivalent overall. Using a random sampling method will guarantee that the confounding factors are evenly distributed across the sample. This important control will ensure that the groups are similar before the intervention begins and that the sample is representative of the whole.

The intervention has been evaluated using the Food Behavior Checklist (FBC). This measure includes 16 questions for the user to answer. The checklist includes items like eating habits and meal plans (Warnick et al., 2019). It looks at water intake, food security, and fruit and vegetable consumption patterns. Participants can see if their current eating habits align with the nutrition recommendations made by the nurse. The expert examines the patient’s self-care abilities before and after treatment. The findings are recorded and compared before and after the intervention to evaluate the strategy’s success. The self-awareness of the patient is explored through this method.

Participants will take the exam before and after patient education to ensure validity and reliability. The patient’s belief in their abilities to care for themselves and maintain a healthy diet will be assessed. A scale will be used to evaluate how secure they feel ( 100 points mark the highest score, and 70 indicates the lowest satisfactory score). A slew of researchers examined the validity and reliability of the tool. Factorial validity, test-retest reliability, and internal consistency were all satisfactory for FBC (Ayre et al., 2022). In addition, the reliability coefficient for this instrument is relatively high (r=43). The researcher can compute Cronbach’s alpha to check the instrument’s consistency.

A pre- and post-study questionnaire will be provided to each participant and their parents. Their understanding of the patient’s dietary habits, food philosophy, and health management will be tested. The study will include 100 general care unit patients, all chosen randomly. The patient will have their food altered and receive more attention from their parents. The FBC will be useful in gauging the success of the program. Patients’ autonomy under medical care and parental guidance will be at the forefront of efforts to improve their diets. The patient’s BMI will decrease gradually as they learn to regulate their behavior and make healthier food choices. A self-efficacy test will be administered to the patients before the intervention is carried out to see how open they are to making a positive change. The family doctor will be responsible for educating patients, scheduling and leading all appointments, and keeping track of all follow-ups. The researcher will reevaluate the patients’ self-management abilities after the intervention to see whether and how their behavior changes.

The family doctor will be responsible for collecting data from both the pre- and post-test questionnaires. The sample’s characteristics, the intervention’s effectiveness, and the change in BMI will all be tracked. The general care unit’s family physician will collect the data before and after the intervention. An Excel file will capture the data from the researcher. The study will be conducted in the fashion of an experiment, with the researcher carrying out the intervention and monitoring the response. A comparison of the intervention’s (patients in this group will obtain dietary recommendations) success rate with that of a control group will be measured via observational studies. The results from this group will be compared to those of patients who were given nutritional guidance and monitored by their parents.

Ayre, S., Gallegos, D., Nambiar, S., Tran, C. Q., Do, D. N., & Jansen, E. (2022). Preliminary exploration of the use of the Children’s Eating Behavior Questionnaire (CEBQ) and Feeding Practices and Structure Questionnaire (FPSQ) in Vietnamese mothers . European Journal of Clinical Nutrition , 76 (3), 442-449. Web.

Warnick, J. L., Stromberg, S. E., Krietsch, K. M., & Janicke, D. M. (2019). Family functioning mediates the relationship between child behavior problems and parent feeding practices in youth with overweight or obesity . Translational Behavioral Medicine , 9 (3), 431-439. Web.

• Methodology: Extraneous Variables and Instruments
• Quality Indicators of Patient Safety
• Managing Diabetic Type 2 Patients Preoperatively and Postoperatively
• Childhood Obesity: The Health Determinants
• Childhood Obesity Among African Americans
• Overweight Children: Knowledge and Beliefs
• Autism and Asperger's Syndrome in a 12-Years-Old
• Trauma-Informed Care Post-Disaster
• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2024, May 26). Childhood Obesity: The Key Factors. https://ivypanda.com/essays/childhood-obesity-the-key-factors/

"Childhood Obesity: The Key Factors." IvyPanda , 26 May 2024, ivypanda.com/essays/childhood-obesity-the-key-factors/.

IvyPanda . (2024) 'Childhood Obesity: The Key Factors'. 26 May.

IvyPanda . 2024. "Childhood Obesity: The Key Factors." May 26, 2024. https://ivypanda.com/essays/childhood-obesity-the-key-factors/.

1. IvyPanda . "Childhood Obesity: The Key Factors." May 26, 2024. https://ivypanda.com/essays/childhood-obesity-the-key-factors/.

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IvyPanda . "Childhood Obesity: The Key Factors." May 26, 2024. https://ivypanda.com/essays/childhood-obesity-the-key-factors/.