the best presentation color

By Matt Moran January 3, 2024

22 Best PowerPoint Color Schemes to Make Your Presentation Stand Out in 2024

There’s nothing worse than an amateur PowerPoint presentation. If you’re going into a business meeting or sales pitch, your presentation slides should look as professional as you do. That’s why choosing the right color scheme is so important.

In this post, we’ll be sharing a roundup of 22 of the best PowerPoint color schemes you can use to make your presentation look the part. 

All the color schemes on this list have been incorporated into templates created by professional designers, so they’re super-stylish and guaranteed to make your slides stand out.

Whether you’re an educator looking for a color scheme that will keep your students engaged, or a business professional who wants to make an impact in your next meeting, you’re sure to find something suitable below.

Tips for Choosing the Best PowerPoint Color Schemes

Before we jump into the roundup, let’s talk about how to choose the right color scheme for your needs. Here are a few things to bear in mind when you’re comparing your options.

1. Use High Contrast Colors

When it comes to color, contrast is the number one most important consideration. Text, icons, and other important graphics on your slides need to be highly readable, so you need to make sure to use high contrast colors for these elements. 

In other words, use a color with a significantly different tone/brightness from your background. Certain colors are inherently lighter/darker than others. For example, blue is much darker than yellow. As such, these colors tend to pair well together.

I’d also recommend never combining warm and cold colors, like bright red on bright blue or vice versa. This is because human eyes have trouble distinguishing interactions between the different wavelengths, which causes eye fatigue.

2. Consider Color Associations (Psychology)

People have certain subconscious associations with different colors. For example, people associate blue with trust, calmness, and reliability, which makes it a safe choice for business presentations. 

Green is associated with nature, peace, and organic products, which might make it a good choice if you’re working on a sales pitch for an eco-friendly product. 

Black evokes sophistication, seriousness, evil, and mystery, so it can work just as well for spooky Halloween lesson PowerPoints as for high-end fashion brand presentations.

Try to choose a color scheme that fits the kind of associations you want to make. If you’re working on a brand PowerPoint presentation, a safe bet is to stick with your brand colors.

3. Always Use Gradients

In nature, colors rarely appear in solid blocks – they transition gradually from one hue to the next and blend into each other.  

Because we’re used to seeing colors naturally act this way, you should try to do the same in your PowerPoint presentations by blending colors into each other using gradients. Blocks of solid color can look amateurish. 

The good news is that all the templates on this list are designed by professionals who understand this and therefore use natural color gradients to create a professional look.

4. Choose the Right Color Scheme for Your Screen Type

Finally, don’t forget to consider the screen you plan on showcasing your PowerPoint presentation on. Darker color schemes will look good on close-up screens like tablets and desktops. However, lighter colors work better for projections as they tend to be more readable. 

In particular, never use red text if you’re projecting your presentation onto an external screen, as if any kind of unwanted ambient light/glare hits the screen, the color will wash out. In fact, it’s best to avoid any brightly colored text if you’re using a projector.

22 Best PowerPoint Color Schemes

Alright, let’s jump into the list. Below, we’ve listed our top 22 favorite PowerPoint templates with awesome color schemes.

1. Shades of Grey and Yellow – Our Top Pick

If you’re looking for a darker color scheme to use for a business presentation, you can’t go wrong with the Hornette template. Darker shades of grey and black strike a serious tone that befits a corporate environment, which is offset by bold yellow highlights. 

We like how the high contrast between the darker shades and the bold yellow can be used to direct the readers’ gaze to the most important elements on the page and make key messages stand out. 

The template itself includes 50 slides, including a gallery and portfolio slide, and features creative layouts and useful graphics. All graphics can be resized and edited.

2. Teal and White

Teal is a color that blends blue’s dependability with green’s optimism and healing properties. The result is a calming, balanced color that’s packed with personality. 

This multipurpose PowerPoint template uses teal alongside plenty of whitespaces and is perfect for business and personal presentations. All elements are fully editable, and if teal and white isn’t your style, you can pick another of the 5 included premade color schemes included. 

3. Shades of Black

Dark themes are very on-trend right now. If you want to add a touch of sophistication to your presentation or strike a serious tone, you can’t go wrong with this Halbert PowerPoint template. 

The all-black color scheme looks slick and elegant, and the white text is highly readable. This template works best when you don’t have to worry about room lighting, and might be a good fit for fashion presentations.

4. Color Fun

If you want something a little more upbeat, try this Color Fun PowerPoint template. It uses a wide color palette, which can help provide enough variety to better organize the different sections and elements on your slides. 

It’s bright, upbeat, and sets a positive tone – without being too overwhelming. The designer has toned down the colors just enough that they’re not distracting and won’t cause eye fatigue.

5. Monochromatic Blue

This Tortoise PPT template uses a mix of light and darker blues to create a stylish, professional look. The download includes 150 slides in total, split into 5 colors (30 slides per variation). All graphics included are fully editable and resizable in PowerPoint. 

6. Minimalist Light Colors

Bold and bright colors can work well but sometimes, it’s best to keep things simple. This clean and modern PowerPoint presentation follows the principle of minimalism, with very light shades like beige and pale green. It comes in a 1920x1080p format and includes a bunch of awesome icons and graphic elements that are fully vector editable.

7. Orange Burst

Orange is the most vibrant color in the color spectrum. It’s full of energy and life, so it’s perfect when you want to really get your audience excited about the contents of your presentation. This PowerPoint template from aqrstudio uses orange gradients alongside circular icons and graphics.

8. Yellows and Whites

If you’re looking for a yellow template, check out Soaring by Jumsoft. It features an energetic, professional design and includes 20 master slides in the standard 4:3 side, as well as charts, diagrams, tables, and other awesome visual elements. You can choose the layout that’s most suitable for your content and customize more or less everything in MS PowerPoint.

Pastels are the color trend of the year. These lighter, softer shades of colors have been embraced by younger generations like Millennials and Gen Z and have rapidly become associated with self-care for their ‘calming effect’. If you want to incorporate them into your PowerPoint color scheme, check out this pastel template by UnicodeID.

10. Organic Greens

Working on a food-related presentation for a culinary business? Or perhaps you’re putting together a pitch deck on an environmental topic? Either way, this organic green PowerPoint template has the perfect color scheme for you. It’s ideal for health and nature-related slides.

11. Bold Red and Black

The NOVA PowerPoint template by Artmonk uses a stunning red-on-black color scheme. It’s a bold color combination that packs a punch, so it’s great for presentations in which you’re trying to break the mold and make a statement. It’ll look great on screens but might not show up well on projector displays due to the dark background.

12. Bright Multicolor

Here’s another awesome multi-colored palette that’s upbeat and fun. Wide color palettes like this are great for large slide decks as they give you a lot of options to choose from. I can see this one working really well for creative agencies and personal portfolios. 

13. Lime and Dark Blue

Blue and yellow is a classic combination. This lime and dark blue template offers a new twist on that classic combo to make it a little more exciting. If you already use dark blue as part of your brand color palette, this is a great template to use.

14. Pretty Pink

The Pretty Pink color scheme is perfect for creating feminine and youthful PowerPoint presentations. This would be perfect for female-oriented business products, or presentations about beauty, pop culture, and more.

Teal is the perfect color scheme for exuding wealth and intelligence. In color psychology, green connotes wealth and money, whilst blue evokes intelligence. Teal is the perfect blend of the two colors, which makes it a great choice for financial presentations and documentation.

16. Dark with Splashes of Color

If you want a luxurious and ultra-modern color scheme, Black with splashes of color is just the ticket. The black creates a sleek and professional feel, whilst the bold and colorful highlights make the key information in your presentation pop.  

Coral is a bold and vivid color scheme perfect for making an impact on your presentations. This PowerPoint template utilizes coral as the background of each slide which helps the text and other visuals to really stand out.

18. Classic Blue and White

If you’re looking for a clean, modern, and professional color scheme for your PowerPoint presentations, you can’t go wrong with classic blue. The color scheme evokes professionalism and technological prowess and is perfect for tech businesses and startups. The Contact PowerPoint from Envato Elements is a great example of how this color scheme can be used.

19. Pinks and Purples

Pinks and Purples is a vibrant and feminine color scheme that would work perfectly for beauty brands and retail stores. The colors are bold and inviting and have a luxurious feel. This Beauty Care template from Envato Elements utilizes this color scheme as well as unique shapes to make for a visually interesting presentation.

20. Winter Watercolors

Winter Watercolors is a great color scheme for festive presentations. The muted, blue, and green cold tones are easy on the eye and evoke a homily feeling. This would be perfect for creating slideshows for Christmas parties or other winter-themed events.

21. Coral Highlights

Unlike the last coral color scheme we looked at, which used a coral background with white text, this template uses mostly white slide backgrounds. Coral is used much more sparingly to highlight key elements on the slide. This gives the PowerPoint a more relaxed and feminine touch.

22. Primary Colors

This Primary Colors color scheme is perfect for adding a vibrant touch to your presentations. This color scheme is a modern take on the classic colors of red, yellow and blue, and would be perfect for creating fun and engaging business presentations.

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30+ Stylish PowerPoint Color Schemes 2024

Color is an element that can make or break a design, and that rule holds true for presentation design as well. Choosing the right PowerPoint color scheme is super important.

But there’s one extra thing to consider – where your presentation will be given. A PowerPoint presentation can look quite different on a computer or tablet versus on a projected screen.

When it comes to selecting a PowerPoint color scheme, this is an important consideration. We’ve rounded nearly stylish PowerPoint color schemes as inspiration. While darker color schemes might look great close-up on screens, opt for lighter backgrounds (for enhanced readability) for projected presentations.

Note: The last color in each scheme is for the slide background.

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1. Blue, Gray Green & Orange

With a bright overall scheme that’s easy on the eyes, this color scheme can help you create a modern PowerPoint presentation that’s readable and friendly. You can even tweak the colors somewhat to better work with your brand, if necessary.

The best thing about this color palette is that it lends itself to plenty of different presentation styles and applications.

2. Violet Gradient

Using the first two colors noted above, you can create a dark-to-light monotone gradient that can make for a modern PowerPoint design style.

Take this concept and expand it to any other colors you like for your spin on this modern color scheme.

3. Mint and Orange

On paper, these colors don’t seem to blend all that well, but with the right application min and orange on a black background can work.

Use a pair of colors like this for presentations where you are trying to make a bold statement or impact. This concept is often great for trendy topics or ideas that are a little unconventional.

4. Bright Blue and Light

The brighter, the better! Bright blue color schemes are a major trend in PowerPoint design … and for good reason. The color combination creates a bright, light feel with easy readability. Those are two things that pretty much everyone wants in a presentation template design.

The other thing that’s great about a color scheme like this – which focuses on one color – is that it matches practically everything else in the design with ease. It’s great for image-heavy presentations or those where text elements are a key focal point.

5. Teal and Lime

Two colors that you might not expect to see paired create a classy combo that’s interesting and engaging. Both teal and lime are considered “new neutrals” and work with a variety of colors easily. (What’s somewhat unexpected is putting them together.)

What’s great about this PowerPoint color scheme is that the extra interest from the hues can help generate extra attention for slides. The template in the example also mixes and matches teal and green primary color blocks to keep it interesting from slide to slide.

6. Colorful Gradients

Gradients are a color trend that just keeps reinventing and resurfacing. In the latest iteration, gradients are bright with a lot of color. Designers are working across the color wheel for gradients that have more of a rainbow effect throughout the design, even if individual gradients are more subtle.

What you are likely to see is a variety of different gradients throughout a project with different colors, but maybe a dominant color to carry the theme. Use this for presentation designs that are meant to be more fun, lighter, and highly engaging.

7. Light Blue Minimal

This color scheme with light blue and a minimal aesthetic is super trendy and so easy to read. You can add a lot of style with a black-and-white style for images or a deep blue accent for header text.

While a pale blue is ideal here, you could also consider experimenting with other pastels and the same overall theme for a modern presentation design.

8. Bright with Dark Background

The combination of bright colors on a dark background can be fun and quite different from the traditional PowerPoint color schemes that are often on white or light backgrounds. This design style for a presentation is bold and engaging but can be a challenge if you aren’t comfortable with that much color.

When you use a style like this, it is important to think about the presentation environment to ensure that everything will look as intended. A design like this, for example, can work well on screens, but not as well on a projector or in a large room.

9. Navy and Orange

The navy and orange color combination is stylish and classic for presentation design. To add a fresh touch consider some of the effects such as the template above, with color blocking and overlays to add extra interest.

What makes this color combination pop is the element of contrast between a dark and a bright pair. The navy here is almost a neutral hue and works with almost any other design element.

10. Dark and Light Green

A modern take on a monotone color scheme involves using two similar colors that aren’t exactly tints and tones of one another. This pairing of dark green and light (almost minty) green does precisely that.

What’s nice about this color scheme is that the colors can be used almost interchangeably as primary elements or accents. It provides a lot of flexibility in the presentation design.

11. Bright Crystal Blue

Blue presentation color schemes will always be in style. The only thing that changes is the variance of the hue. This pair of blues – a bright crystal blue with a darker teal – works in almost the same way as the pair of greens above.

What’s nice about this color palette though is that the dark color is the accent here. That’s a modern twist on color design for presentations.

12. Blue and Yellow

Blue and yellow are classic pairings and can make for a striking presentation color combination. With a bright white background, these hues stand out in a major way.

What works here is the element of contrast. A darker blue with a brighter yellow creates an almost yin and yang effect with color. The only real caution is to take care with yellow on a white or light background with fonts or other light elements.

Teal is a personality-packed color choice. If you are looking for a bold statement with a PowerPoint template, start here.

While the above color scheme also includes a hint of yellow for accents, the teal color option is strong enough to stand alone. You could consider a tint or tone for a mono-look. It also pairs amazingly well with black-and-white images.

Teal is a fun color option that will provide a lot of practical use with your slide deck.

14. Bright Coral

This color scheme is one of those that you will either love or hate. The bright coral color is powerful and generates an immediate reaction.

It’s also quite trendy and will stand out from many of the other more bland PowerPoint colors that you may encounter. This is a great option for a startup that wants to present with a bang or a brand that has a similar color in its palette. It may not work so well for more traditional brands or those that are more conservative with their slide designs.

15. Dark Mode Colors

A dark mode color scheme might be the biggest trend in all of design right now, and that also applies to presentation design.

This purple and emerald color paired with black with white text looks amazing. It is sleek, modern, and has high visual appeal without having to use a lot of images.

This works best for digital presentations when you don’t have concerns about room lighting to worry about.

If you aren’t ready to jump into dark mode on your own, the Harber template above is a great start with nice color, gradients, and interesting shapes throughout the slide types.

16. Navy and Lime

A navy and lime combination is a modern take on colorful neutrals that are anything but boring.

These colors have a nice balance with a white or light background and are fairly easy to use. With so many brands already using blue in their base color palette, this is an option that works and is an extension of existing elements for many brands. (Use your blue and add the lime to it.)

Also, with this color combination, the idea of a minimal overall slide structure is nice so that the power of the colors and impact comes through. They work beside images in full color or black and white.

17. Modern Blue

When you aren’t planning to use brand colors – or maybe as a startup or independent contractor so you don’t have them yet – a modern color combination can add the right flair to a PowerPoint presentation.

The bright grayish-blue in the Lekro PowerPoint template – you can find it here – adds the right amount of color without overwhelming the content. Plus, subtle orange accents help guide the eye throughout this PowerPoint color scheme. https://elements.envato.com/lekro-powerpoint-presentation-67YW3M

18. Blackish and Yellow

While at first pass, black and yellow might seem like a harsh color combination, it can set the tone for a project that should emanate strength. This PowerPoint color scheme softens the harshness of the duo with a blackish color, that’s grayer and has a softer feel.

Pair this combo on a light background or with black and white images for a stylish, mod look.

19. Orange and White

A bright color can soften the harshness of a stark PowerPoint design. Especially when used for larger portions of the content area, such as background swatches or to help accent particular elements.

The Sprint template makes great use of color with a simple palette – orange and white with black text – but has slide ideas that incorporate the color throughout for something with a more “designed” look to it. (And if you aren’t a fan of the orange, change the color for use with this template to keep the modern feel.)

Purple presentations are in. The color, which was once avoided by many in design projects, has flourished with recent color trends.

Because more funky, bright colors are popular, a presentation with a purple focus can be acceptable for a variety of uses. The use in Batagor template has a modern design with a deep header in the featured color, which works best with images that aren’t incredibly bold in terms of color.

21. Blue-Green Gradients

Another trending item in color is the use of gradients. This trend can be applied to PowerPOint presentations as well.

Use a blue-to-green gradient for a soft and harmonious color scheme that won’t get in the way of content. Use each hue alone for accents and informational divots throughout the presentation design.

22. Black and White

Minimalism is a design trend that never goes away. A black-and-white (or gray) presentation screams class and sophistication.

It can also be easy to work with when you don’t want the color to get in the way of your message. And if a design can stand alone without color, you know it works.

23. Reds and Black

If you are designing a presentation for viewing on screens, such as desktops or tablets, a dark background with bright color accents and white text can work well. (This combination gets a lot trickier on projector displays.)

While reverse text and red aren’t always recommended, you can see from the Nova template that they can be a stunning combination. But note, this modern color scheme is best for specific content and audiences.

24. Blue and Pink

This color scheme is a spin on Pantone’s colors of the year from 2016. https://designshack.net/articles/graphics/how-to-use-the-pantone-color-of-the-year-in-design-projects/ The brighter, bolder versions of rose quartz and serenity and fun and sophisticated.

The unexpected combo sets the tone with a strong, trustworthy blue and adds softness with the paler pink. The colors work equally well with white or darker backgrounds.

25. Blue and Green

Blue and green accents can help a black or white background come to life in a presentation template. The colors here can work with either background style, based on how you plan to display your presentation.

What’s nice about these colors is that they are pretty neutral – since both are found in nature – and can be used with ease for design or text elements in a PowerPoint color scheme.

26. Beige and Gray

If you are looking for a softer color palette, consider beige and gray. These hues can work well on screens or projected, making them a versatile option.

The nice thing about such a neutral palette is that it gives content plenty of room, so that will be the true focus of the presentation.

27. Tints and Tones

While the purplish blue-gray in the Business PowerPoint Presentation template is stunning, it represents a greater trend in presentation design. Pick a color – maybe your dominant brand color – and use tints and tones for the presentation color scheme.

By mixing the color with white or black and gray, you’ll end up with a stunning set of color variations that match your messaging.

28. Bold Rainbow

While most of the color schemes featured here only include a color or two, bright color schemes with wider color variations are trending.

This distinct “rainbow style” can be somewhat difficult to use without rules for each color. Proceed with caution.

29. Bright Neutrals

Lime green is the brightest “neutral” you might ever use. A fun palette that’s versatile can be a solid foundation for a color palette.

It works exceptionally well in the Rouka PowerPoint template thanks to a pairing with a subtle gray background. Using a light, but not white, background can be great for screens and projected presentations because it takes away some of the harshness of a white background. The subtle coloring is easier on the eyes for reading and viewing.

30. Rich Browns

Browns aren’t often what comes to mind when thinking of building a color scheme, but rich browns can be a modern option.

Pair a neutral beige-brown with a darker color for an interesting contrast that works with almost any style of content.

31. Mint Green

Go super trendy with a modern and streamlined palette of mint green and gray on white. While this combination can have a minimal feel, it also adds a touch of funkiness to the design.

Add another hint of color – think orange – for extra accents.

32. Dark Gray and Blue

It doesn’t get more classy than a combination of grays and blues. This new take on a classic color scheme adds another brighter blue as well to pick up on modern trends.

Just be careful with text using a dark background such as this one. White is probably your best option for typography (and look for a font with thicker strokes!)

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How to Choose the Best Colors for Your Presentations

Choosing colors for your slides is one of the most crucial decisions to make even before starting to work on your Google Slides or PowerPoint presentation. Basically, colors can help you communicate your message more effectively, and they can evoke many different feelings or emotions on your audience. Keep reading to find out how to choose the best colors for your presentation.

Color Psychology

Color temperature, neutral colors, some tips on how to combine colors for your presentation.

It is quite important to know how your audience perceives colors and how these are related to the topic you are talking about. For example, red can convey a sense of danger, but also love, depending on the context. These are some common connotations that colors have on humans:

• Red : Evokes passion and strength. It’s an energetic and intense color that represents power and determination. It’s usually present on brands related to beverages, gaming and the automotive industry.
• Blue : Conveys a sense of security, confidence, responsibility and calmness. It is the most representative color in the healthcare and finance industries.
• Yellow : This is the color of light. It is a stimulating color that conveys energy, awakes awareness and inspires creativity. You will surely find yellow in the food industry.
• Green : Undeniably, the color of nature, life and peace. This color conveys a sense of growth, balance and stability like no other. It is quite popular among big companies, especially in the energy and tech industries.
• White : It is considered the color of purity and innocence. When it comes to evoking simplicity, optimism and integrity, white is second to none. You will find it for sure in the healthcare industry, and it is making its way in the fashion industry too.
• Black : Even though black is associated with seriousness, it can also convey elegance and courage. Fashion brands and luxury products make good use this color.

Take note of these hints and try to choose the color that best suits your message. For example, in this template we used bright and vibrant colors, since it is an education-themed presentation intended for a very young audience:

Click here to download this template

Colors can be grouped based on their temperature , which can be determined by comparing any given color in the visible spectrum with the light that a black body would emit when heated at a specified temperature. So, according to their temperature, there are two groups of colors: 

• Warm colors: These range from red and orange to yellow. If you click on the footer below, you will be able to download one of our templates containing a palette full of warm colors:

• Cool colors: These range from green and blue to violet. Again, click on the footer below to download a template that contains cool colors:

Mainly, warm colors convey energy and optimism—it is like giving a warm reception to your audience. On the other hand, cool colors are associated with serenity and confidence, just what you need to have a peaceful time.

White, black and all shades of gray are not considered neither warm nor cool. In fact, we could say colors such as creme, beige, brown and others with a high amount of gray are also neutral.  These colors do not influence others and can actually be combined with almost any color. As for their meaning, elegance and solemnity are pretty much guaranteed, as well as harmony.  When combining neutral colors, oftentimes a bright color is used as a contrast to highlight certain elements and bring them to the front. Click on the footer below to see an example of a presentation with neutral colors: 

To achieve a nice color harmony and make the most of it, it is best if you take into account the color wheel, as well as the concepts of hue, saturation and brightness. 

• Hue is basically what differentiates a color from any other. Thanks to the hue, you can visually tell apart red from blue, for example.
• Brightness defines how light or dark a hue is, and measures its capacity to reflect white light.
• Saturation refers to how pure a hue is. A saturated color appears more vivid, whereas a desaturated color looks duller.

With this information, you can make several different combinations: 

• Monochromatic Color Scheme: These contain different shades of a single color. Click on the footer to see one of our monochromatic templates based on red.

• Complementary Color Scheme: These are composed of a pair of opposing colors on the color wheel. If you click on the footer below, you will be able to download a presentation template with this scheme.

Analogous Color Scheme: This scheme includes colors that are adjacent to each other on the color wheel. Click on the footer to see an example of this scheme applied to a presentation: 

Triadic Color Scheme: This uses three colors equally spaced on the color wheel. Click on the footer to download a presentation that makes use of the triadic color scheme.

In order to get the best combination, you will need to consider how many colors you will use in each slide and how you will manage the contrast between them. These should also be suitable for your intended message or your brand.   Finally, try not to overuse very intense colors—use them only for emphasis. Keep everything consistent by applying the same color to each instance of an element within your presentation (for example, use the same color in all the titles). Include illustrations or pictures that work well with the chosen palette. If you need to apply filters to the pictures, you can refer to our “ How to Apply Filters to the Pictures in Google Slides ” tutorial, or its PowerPoint equivalent. Some of our templates include color variants, making it so much easier for you to adapt them to your topic and/or brand. Just click one of the options that you will find below “Themes” on the right side of the screen. 

Selecting color variants

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10 Color Palettes to Nail Your Next Presentation

Bring your a-game to your next pitch meeting with these sure-to-dazzle color palettes..

Color is a powerful design tool. The right scheme can energize and motivate, soothe and inspire. With that in mind, we’ve put together a batch of ten eye-catching color palettes, each intended to have a different psychological effect on your presentation audience.

Perhaps you’re a young startup and need to excite potential investors , or maybe you want to ensure that viewers remain focused on important data. Whatever the style of presentation or pitch, you’ll find a color palette that suits your presentation needs in the list below.

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Simply take a note of the HEX codes in these inspiring color palettes, and apply your swatches to backgrounds , typography , or sales presentation templates for your next PowerPoint presentation or Google Slides pitch.

Now, let’s get started! It’s time to nail that pitch.

License this image via Pikoso.kz .

What Are the Best Colors for Presentations?

The best colors to use in PowerPoint , Google Slides, and other presentation software can vary widely depending on your audience, brand, and what you’re trying to achieve with the presentation.

A pitch for a new client might require exciting, inspiring color choices that help your audience to feel energized , while a data-heavy presentation to long-standing investors might require a more stable and reassuring color scheme.

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Below, you’ll find 10 color palettes for presentations that tap into the power of color psychology , helping you to choose colors that will always work in your favor.

These stylish color palettes can work for a variety of presentation purposes, like corporate reports, brand launches , and Q1 forecasts.

Scroll down to find the perfect presentation palette to help you bring the power of color to your next pitch.

1. The Perfect Color Palette to Energize Your Audience

Orange has been proven to promote energy and appetite in viewers, so it’s the perfect color choice for presentations that need to have an upbeat feel.

To keep your audience engaged throughout a long presentation, it helps to balance orange’s energy with the soothing, expansive mood of violet blue .

Blue-sky thinking is blue for good reason—this is a color that provokes inspiration and openness to new ideas.

To keep your energized palette crisp and clean, turn to ice white and pitch black to ensure your text remains crisp and legible. 

2. The Best Color Palette to Calm and Reassure the Room

Sometimes, it’s more important to calm and reassure your audience than to energize or surprise them. Presentations focused on mental well being , health , or wellness wouldn’t benefit from a neon palette , for example.

Instead, bring a zen mood to the boardroom with this palette of soothing hues. Spring green , mulberry purple, terracotta, and blue gray have a grounding effect and mimic the soothing colors found in nature to create an ultra-relaxing effect. 

3. The Perfect Color Palette to Boost Confidence

Red is traditionally the color of confidence, proven to make viewers feel stronger and more self-assured in its presence. However, pure red can be overtly aggressive, and the forceful effect of the color can be heightened on bright screens. Much better to temper red’s aggression with softer red orange , fuchsia , and shell pink .

This is still a highly confident palette with its graduation of warm hues, and its assertion is even stronger when paired with mysterious and authoritative plum purple .

4. The Best Color Palette to Appeal to Corporate Businesses

This color scheme gives a nod to the traditional palettes of the financial and legal world. Bottle green and cognac brown are teamed with dark racing-green and old gold for an established and luxurious effect.

Corporate presentations can be difficult to enliven, as they require a degree of formality and convention. However, this palette steps away from oft-used navy blue toward something more interesting.

Evocative of leather and velvet, this is a cocooning and moneyed palette that will help corporate clients feel like you understand their formal world. 

License this image via AlonaPhoto .

5. The Best Palette to Look Cool and On-Trend

Many startups, entrepreneurs, and young brands want to appeal to Gen Z audiences , and they need to have a cool color palette to match.

Whether you’re presenting a new product launch or looking to entice an on-the-pulse angel investor, this violet and neon palette will cement your cool credentials.

Look to urban colors, such as neons and grays, to create presentation slides with an ultra-cool mood.

This urban-inspired presentation palette combines deep and inky violet with acid lime yellow for a high-contrast effect, while concrete gray and moody black provide a neutral offset.

6. The Perfect Color Palette to Look Innovative

Young companies or startups pitching for their first round of investments need a palette that will communicate a spirit of innovation and fresh thinking. A perfect color palette for tech businesses or science startups, this palette has a futuristic, forward-looking mood.

Purple is the most intellectual and mysterious of all colors, making it a good fit for businesses offering something a little different from the norm, especially in the tech sector .

Neon pink is an unexpected choice for work presentations, but here it’s the perfect companion to purple and violet blue, bringing energy and a youthful mood. 

7. The Best Color Palette to Appear High-End

Elevate your high-end presentations with this luxurious color scheme that borrows from vintage color schemes of the 1930s and 1940s.

If you’re pitching for a high-end brand or simply want to bring an elegant mood to your presentation slides, this claret and copper scheme will help your PowerPoint templates feel opulent and expensive.

Dark brick red and olive green are traditional establishment colors that give a nod to beautiful brick architecture and vintage uniforms.

This affluent color palette would also be a good fit for the hospitality, travel, or luxury goods sectors. Team with metallic backgrounds and crisp white text for simple luxury.

8. The Best Color Palette to Improve Focus

If you have vitally important data or a specific message you want your viewers to remember, consider this presentation palette of focus-promoting colors that will prevent your audience from mid-pitch window gazing.

Blue and green are the two colors most associated with improving focus and concentration, with blue promoting expansive thinking and green providing a harmonic, nature-inspired mood.

In this business color palette, rich teal combines both of these hues for a serious focus hit. Earthy burnt orange prevents teal from feeling lethargic, while giving the palette a grounded edge that feels serious and cerebral. 

9. The Best Color Palette to Promote Sustainability

As sustainability is a central concern for many businesses today, it might be in your interest to give your presentations an environmental edge.

While businesses are often advised to avoid greenwashing , for the purpose of presentations, green is still the most reliable color for communicating environmentally-themed messages. It helps to immediately situate your audience within an eco-friendly mindset .

Whether you want to discuss how your company can become more eco-friendly or promote a sustainable product to a potential buyer, this fresh and verdant palette will give your slides a nature-inspired mood.

Emerald green , sage, and deep bottle green are made crisp and contemporary when teamed with chalk white.

10. The Perfect Color Palette to Boost Creativity

We could all do with a little more creativity in our working day, and you can turn to selective color choices to boost your weekly brainstorming session.

For presentations that need to appear creative or boost the creative potential of your audience, bright colors are stimulating, expressive, and promote a sense of childlike play and experimentation.

This is a colorful pick-me-up scheme for work-weary souls—a perfect presentation color palette for team-building days, ideation sessions, or for subjects that are more outside-the-box than usual.

Orange and pink perk up the palette with warm tones , while viridian green and azure blue bring a fresh, tropical feel to this fun, creative color palette.

License this cover image via VISTA by Westend61 .

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What Colors To Choose For Your Presentation?

Colors are not only a matter of personal taste. They convey feelings, influence people’s mood, and even carry specific meanings. That is why you should leave nothing to chance when choosing the colors of your PowerPoint presentation. However, you don’t need to be an expert in graphic design or color psychology to select accurately the shades of your backgrounds and fonts. In this article, you will find a series of tips to help you pick the right color scheme. Get ready to come through your presentation with flying colors!

1. Choose the right color to convey the right feeling

Psychologists have taught us that colors can influence people’s perceptions and even trigger emotions. That is the reason why they have become such important elements in branding and marketing. The same goes for your visual aids: your audience will not have the same emotional response if you use a bright red background or a light blue one. Once you have identified the feelings at the core of your message, you will be able to choose the colors that can transmit them. Let’s have a look at the most common colors and discover the feelings and connotations they communicate.

RED – A powerful color to use with moderation

In the Western world, red is associated with love, passion, strength, and energy. It is a great color to put emphasis on a specific feature but can be tiring throughout a whole presentation since it raises the heart and respiration rates. Remember red is also the color of anger and danger. In conclusion, use red with care, only if you have a specific goal, for example, if your topic is food and you want to increase your audience’s appetite!

BLUE – The safe choice

More than one-third of people consider blue their favorite color, so grab this opportunity!  The most popular color has a calming effect and suggests peace, sincerity, confidence, and security. It is therefore a great option as a background, especially used in the finance, business, computing, communication, and healthcare areas.

GREEN – A color with harmonizing effect, perfect for nature-related presentations

The third and last of the primary colors can have a positive impact on your public since it represents life, nature, and peace. Moreover, it conveys feelings of balance and growth. Green is also believed to increase interaction, so if you want to set a mood that leads to dialogue, go green!

YELLOW – Feed your presentation with positive vibes

Let there be light! If you want to be sure to capture everybody’s attention, yellow is the stimulating color you need. It inspires happiness, optimism, and creativity. Nevertheless, try to use a soft shade of yellow in your background, since a bright yellow can be perceived as unsettling.

ORANGE – Show your creative side

Why not try the color of innovation and creativity? If you want to convince your audience to try something new, orange will do the trick: it is the hue of extroversion and confidence.

PURPLE – Great for luxury topics

Even though purple is an intense color that can surprise your audience, the right shade of purple can transmit creativity, wisdom or even mystery. This color can also give a sense wealth and luxury. It is a good choice if you want your background to be original.

BROWN – A warm and earthy color

This color is generally associated with the Earth and more specifically wood. A light brown color with a discreet wood texture could be a great option if your presentation includes environmental elements. Besides, it suggests the idea of durability.

GRAY – A formal yet modern color option

Forget about the negative connotations of gray ! It might be considered as a conservative color, but it is definitely a popular one. It offers a softer alternative to the white backgrounds.

BLACK – A powerful color to be used sparingly

It is well-known that black never goes out of fashion. Even though it is not the most popular color for backgrounds, it can be used to suggest elegance, luxury, and seriousness. It may not be ideal for a whole presentation, but black slides can easily be used to indicate a transition or make a powerful statement.

WHITE – The simple color option, when your message is King (as it always should)

The classic white background works ideally to evoke purity or simplicity. However, some people deem it as unoriginal. It is also tiring for the eyes when projected on a screen, therefore a light grey background is often considered a better option. Nonetheless, it helps get your message across clearly and simply.

2. Combine your colors attractively to please the eye

Some colors simply don’t match! Be careful when you associate the font color and the background one! For instance, blue and green are red’s worst friends. Two colors too close together on the spectrum, such as black and brown or red and orange, will make your presentation unattractive and hard to read. On the other hand, the right combination could convey the perfect message: dark blue and golden symbolize refinement while dark blue and white refer to the ocean and suggest tranquility.

You can obviously choose a basic color scheme: one hue for your background and another for your font. You can nonetheless try more complex combinations with 3 or more colors. In this case, check that the palette you use is pleasant to the eye and that it evokes the emotions you want to transmit.

A great example of color matching can be the 2021 Pantone colors the year : Illuminating yellow and Ultimate gray. The first is bright and vivid, the second firm and reliable; together, they represent strength and optimism.

3. Improve your readability with the right contrast

Establishing the right contrast between your background shade and your font color is essential. The basic rule is a light font over a dark background or a dark font over a light background. A high contrast means an optimal readability, and thus a high level of impact on your audience. To avoid having the same level of saturation in both colors, try to choose different hues and tones. For example, the pastel shade of a color will create a better visual impression when combined with the pure hue of another color.

One last piece of advice: if possible, always try to visualize your presentation on the screen where it will be projected, in order to check the final visual impression. Now you have another string to your bow: you are ready to consciously choose the right colors for your PowerPoint presentation!

We hope you like these tips. Your feedback is very important to us. Tell us what is (are) the color(s) you love to use in your presentations.

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The 7 Best Color Combinations for Your Next Presentation Design

• By: Michael Dyer

Whether you’re a new presentation designer or a seasoned pro, I’m sure you’re familiar with the impact that color can have on a design. Today we’re going to look at the 7 best color combinations for your next presentation design. 

Color evokes emotion. It can inspire, create intrigue. Because color can be so influential, color is one of the most powerful tool at your disposal as a presentation designer.

With almost 18 million colors out there, the color scheme options for your next presentation are just about infinite. But don’t worry. We’re here to help.

Foundation: Color Theory and Color Wheel  

If you’re just looking for colors, you can scroll on – but if you really want to understand the why behind each of these color schemes, keep reading.

Color theory

What is Color Theory, well the IDF says that “Color theory is the collection of rules and guidelines which designers use to communicate with users through appealing color schemes in visual interfaces.”  

In basic terms – Color Theory is the science of using color to communicate.  

Color wheel

Did you know that Isaac Newton invented the color wheel? When he was 23… While that makes me feel like a failure on a personal and professional level, I’m truly grateful he created it. Here’s why:  

Newton understood how color was defined by human perception and how it came together to create eye-catching combinations, resulting in him creating the primary, secondary, and tertiary color categorizations:

Primary colors : red, yellow, blue

Secondary colors : orange, green, violet (created by mixing primary colors)

Tertiary colors : red-orange, yellow-orange, yellow-green, blue-green, blue-violet, red-violet (created by mixing both primary and secondary colors)

To get started, let’s split the color wheel in half. You’ll start to notice that there is a distinction between warm colors (reds, oranges, and yellows) and cool colors (blues, greens, and violets).

Warm colors typically convey sentiments of energy, brightness, or life whereas cool colors convey sentiments of calmness, grounding, or serenity.

Color Combinations

There are three basic color combinations that you need to understand.  

Complementary Color Combinations are the colors that sit on opposite sides of the color wheel. Combining these colors creates an effect of high contrast. Due to the high levels of contrast, they’re typically pretty eye catching.  

Analogous Color Combinations are every two to five colors that sit beside each other on the color wheel. These color combinations create a sensation of balance. Typically one of these colors sits in the background, while the other more dominant color sits in the foreground. 

Triadic Color Combinations or Split-Complementary are spaced evenly throughout the color wheel and tend to be more rich or vibrant in color. This color combination is typically dynamic, creating a harmonious visual contrast that pops when combined. Create a triangle on the color wheel and you’ll find your 3 triadic colors. 

Understanding the universal perceptions and relationships of colors is key to being a great artist or designer.

So here’s our list of the 7 best color combinations for your next presentation design.

Note: Naming colors is less of a science than color theory is, so we took inspiration for OPI’s nail polish names and went a little wild with these.  

1. The “Hip Tech” Combination  

Once you start looking for these purples mixed with these oranges, you’ll notice them all over the place. And for good reason, they look great together!  

2. The “Fun at the Beach” Combination  

Definitely a bit more playful than the first, but we’re expecting to see more and more pastels come into play in 2023, so don’t be surprised if you start seeing #DCF3C4 show up in a pitch deck near you.  

3. The “Australian Summer” Combination  

A pitch deck? Sales demo? New branding guidelines, our team loves this color set and we think you should too.  

4. The “Gen Z’s Easter” Combination  

As we mentioned, pastels are coming back in a big way. And we think the Gen Z’s Easter could really take flight.  

5. The “Cool April Nights” Combination  

Is it just me or do you want to bust this out on your next deck, illustration, and re-paint that boring room in your house all of these colors?  

Just me? Ok.  

6. The “Logistics Company but Cooler” Combination  

I’m going to say it – if you’re a company that does logistics or you’re a new map app, I’ve almost completed your new branding for you. That green and blue with those pinks, you’re welcome.  

7. The “This Presentation is Going to Win a Prize on Behance” Combination

We believe in saving the best for last – and while there’s a bunch of winners on this list – I think the diversity of this color combination along with where design in 2023 is going- this could be the winner.  

If you’re curious what a team of professionals could do with any of these color combinations or with your brand guidelines, let us know! We’d love to work with you on your next deck!  

Michael Dyer

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• By Illiya Vjestica
• - January 26, 2023

What are the Best Colours for Your PowerPoint presentation?

Choosing the best colours for PowerPoint isn’t as black and white as it seems. Many factors go into picking a powerful palette – involving everything from your audience’s emotions to your talk’s cultural context and, of course, to how your slides look.

Suppose you’re taking it as seriously as you should. In that case, you need to consider all of these when deciding on your colour scheme – as nailing this aspect of your presentation’s design will help you to communicate your message in the most impactful way possible. Interested? Let’s get stuck in.

Complementary colours

It would help to consider contrast when picking two or more colours for your presentation.

Contrasting colours are valuables when it comes to heightening the visual effect of your slides. They’re instantly impactful – reeling your viewers in by drawing their eyes to the screen. Also, they enhance your slides’ other elements – such as any fonts or tables used – increasing their visibility when used correctly. There’s a reason why black is nearly always paired with white and blue with yellow or orange. Together, they create a powerful impression… and it’s all thanks to contrast.

There’s a simple way to discover contrasting colours, and that’s by using a simple colour wheel. With this tool, you can easily see which colours are the opposite of which… helping you to refine your palette and ensure your presentation has colourful clout.

It also helps to follow the 60-30-10 colour rule . It’s generally for interior decorating but can support picking a colour scheme.

What Colours should not be used in PowerPoint?

When choosing colours for your slides, it’s important to create a contrast between the background and the text. I recommend avoiding using light text on a light background.

For example, a yellow background with white text often makes the text difficult to read. Likewise, with yellow text on a white background, it’s challenging to see.

Make sure your presentation content can be seen at the back of the room. You can use a colour contrast checker to ensure you have a strong contrast ratio to ensure your slides will be readable. This will help make your text more readable and provide a clear contrast between the text and background of your slides to enable your audience to follow along easily.

What are the Most Popular Colours for PowerPoint?

Here are some of the best colour combinations in PowerPoint. You can choose to experiment with your own as well.

Red & Black

Black & Yellow

Others include:

Blue & Yellow

Black & White

Orange and blue

Yellow and purple

Black and white

The selection method is slightly different for more complex presentations using three or more contrasting colours (triadic colours, for those who want to know). Pick three equally distanced colours around the colour wheel to choose the best complementary shades. These colours should, again, work beautifully together – providing that perfect contrast you crave.

Popular triadic choices include:

• Orange, green and purple
• Yellow, blue and red

Generally, we wouldn’t advise throwing a fourth colour into the mix – or more, besides. While using bright colours can have a wonderfully eye-catching effect on your PowerPoint slides, using too many at once could make them too “busy” – overloading the audience and detracting from the potential power of the colour combinations you’ve used. Adhere to the cliche “less is more”, and your simple yet striking presentation should speak for itself.

Colour psychology

You’re probably already familiar with the basic principles of colour psychology. Essentially, it’s been said that specific colours have set effects on people – specifically, causing them to feel a particular way. For instance, red is purported to inspire anger, blue to calm, and yellow to feel joy.

While there’s something to be said for this, colour psychology (as many people understand it) isn’t a flawless theory for one big reason: emotions aren’t quantifiable! Therefore, we can’t honestly claim that specific colours create the same feelings in every person – everybody’s different, and shades carry unique meanings for most of us.

You want to tap into your audience’s context of specific colours and other psychological and physical factors that may come into play. This is where the true magic of colour psychology lies. By understanding what influences your audience when it comes to colour – and knowing which colours are paired up with which emotions and responses in their lives – you can design something that sings. For instance, did you know that while, in Western and Japanese culture, the concept of love is associated with the colour red, it’s symbolised by the colour blue in African culture and yellow in Native American?

You can also your colour choice to the theme of your presentation. More on that later.

Know your audience. Get to know what inspires them, and let that influence your palette. It could make all the difference.

Colour symbolism

So, now you know to look into contrasting colours and your audience’s association with them. But we’re missing one major factor: you. What colours reflect you the best?

There are two ways that you can approach figuring this out. The first is straightforward: looking at your brand’s existing design. If you have a strong image already – of which colours will doubtlessly play a role, used on your website, logo and elsewhere – this is where you should start when designing your presentation. After all, these colours are already associated with you, so using them will create a strong link between your PowerPoint and the rest of your materials. Further, use colours so your audience can recognise you more quickly, and your presentation should look more professional. There are a lot of pros.

Option two requires a bit of decision-making. Suppose your brand doesn’t have any firm affiliations to colour already. In that case, you should consider which colours are associated with what in the context of your presentation and overarching brand ethos. Similarly to the colour psychology we’ve discussed, these hues will help you communicate your message clearly (and colourful). Some colour combinations are considered classic. They go together

Some popular colour associations include:

• Green – nature, the environment
• Blue – the ocean, sadness (referred to as “the blues”!)
• Orange – warmth, autumn
• Red – anger, love, energy

So: what are you talking about? Are there any clear colour associations to that topic already? Drill down to the heart of your presentation’s message, and choose the colours that reflect that the most.

One final thing. Once you’ve discovered your “essential” colour – whether that’s the colour that’s most strongly associated with the topic of your presentation or the colour that you’re hoping will have the biggest influence on your audience – make sure to make it the strongest colour on your palette (for instance, the background of your slides). This should ensure it delivers the impact you’re hoping for… levelling up your talk. Perfection.

Over to Hue

We know that we’ve given you a lot to think about, but if you’re ever feeling confused over colour, remember that it all boils down to the following factors:

Your brand + your audience’s colour associations + visual effect = the best palette

Once you’ve nailed this equation, the rest should come quickly. Good luck!

Choosing the right colours is one thing – putting together a presentation your audience will never forget. That’s another. Get in touch with us today to see how we can help your slides shine.

Illiya Vjestica

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9 Beautiful Color Palettes for Designing Powerful PowerPoint Slides

Anuj Malhotra

Color is fascinating. It is stimulating. It is like the universe itself- Infinite.

No matter how much you read on colors and their meanings, color theories, color wheel and types of color schemes , importance of color in design and what not, it still appears fresh and enlightening. Such is the power of colors- it makes you hungry for more knowledge, more thinking, more feeling and literally more hungry if you use warm colors like the exciting yellow and orange at an eating place. Even more romantic: just recall the abundance of colors and the romantic energy they evoked in La La Land!

Source- YouTube

So when we say, “Color plays an important role in design”, it is actually an understatement. It plays a huge role. It evokes a range of emotions, helps our eye navigate smoothly across the design, and sets the tone for the overall message you want to convey.

Unfortunately, as much as colors and their combinations are put to a wonderful use in web design and graphic design, they are grossly neglected in the presentation business. Half of the presentations are still reminiscent of stone age- dot points and essays thrown on white slide. The other half uses the safe blue (nothing wrong in that as blue represents professionalism) but all the time blue, seriously? Audience begins to feel blue.

P.S. Did you know Blue is the world’s favorite color ! It is! But I can place a bet of million dollars (not that I have it) that it is not the above blue. This is PowerPoint’s default color when you insert a shape or SmartArt.

It’s time to get creative while using colors in presentation slides! Forget about your brand colors if they are not exciting. Change them too. We desperately need to use this powerful design element and nonverbal communication tool to bring our presentations to life! But how?

We have done the hard work and found 9 awesome color palettes that would work wonders for presentations. Many are a beautiful combination of warm and cool colors (warm colors being red, yellow and orange that seem to approach us while cool colors being violet, blue and green that appear to recede from us). Also sharing the inspiration behind these color palettes. Let’s devour them one by one:

Also Read : A Super-Fast Guide to Business Plan Templates

9 Creative Color Combinations You Can Steal for Your Slides

Color palette #1- powerfully memorable (red and grey).

This color palette comprises basically 2 colors- red and grey and shades of them. This high contrast color scheme is applicable to all types of presentations, especially where you need to pitch your products or services. Red adds energy to the content and the slide, while grey grounds the slide, makes it look professional and lets red be the centre of attraction.

Red is also a great color for a brand since it signifies warmth, confidence and energy. Being such a memorable, emotionally intense color and having high visibility, it boosts brand recognition, and hence, is an integral part of bold color palettes. Here’s the color palette for you:

Download this Color Palette

We have also provided the darker variations of each color (called as Shades in color terminology) and lighter versions (called tint) in case you need to highlight or tone down a certain color based on your requirements and company branding.

P.S. To use such color palettes, simply save them and use the Eyedropper tool from the Color menu in PowerPoint:

If you want the exact color code in case you are using an older version of PowerPoint, you’ll have to manually enter the RGB color values for each hue. Simply click the More Colors… option given above the Eyedropper option and manually enter these values:

• Color 1- Red (Red- 224, Green- 69, Blue- 86)
• Color 2- Dark Red (Red- 43, Green- 21, Blue- 21)
• Color 3- Grey (Red- 242, Green- 242, Blue- 242)
• Color 4- Dark Grey (Red- 127, Green- 127, Blue- 127)

Inspiration Behind this Color Palette:

DDB Canada created a heartfelt campaign for The Historica Dominion Institute and in support of The Memory Project to pay tribute to its soldiers on 11/11/11. The sombre grey and lots of white space evokes the vacuum caused by the absence of those soldiers. The use of a single bright color- red- creates a dramatic effect and evokes awe in the viewers. Here’s the brilliant print ad:

Source- bestadsontv.com- The Historica-Dominion Institute: Remember 11/11/11

Do not draw the meaning that this combination is for special occasions. Every presentation is special for you. You want your message to be remembered. So use light grey as background and red in the foreground to highlight the most important phrase, icon..basically the core of that slide. Here’s a real estate PPT slide that applies such color palettes beautifully:

Also notice how dark grey has been used for text instead of the standard black. It creates a harmonious look and feel, and the slide overall looks creative and professional at the same time.

Give a Red-Carpet Look with this Color Scheme:

When following color palettes, you can switch the background and foreground colors- red as background and white or light grey as foreground. That will give a red-carpet look to your presentation:

Presentation Rule To Remember: Have High Contrast for Easy Readability

By and large, this rule will save you from making color disasters:

• Light Background Colors- Dark Foreground
• Dark Background Colors- Light Foreground

There was another color in the color scheme- dark red, almost resembling brown which is a very masculine color. You can use that too where you need to use color other than red; as we did in the slide below:

Alternatively, we could replace the serious dark red with the happy bright red in the above slide and use a shade of grey for the remaining 28% as we do not want to highlight that portion. We want to highlight 82% and since red is a perfect accent color (accent colors are colors used for emphasis); let’s use the same:

Which slide would perform better? Tell us later when you are done with this article; let’s move on to our second color palette:

Color Palette #2- Vibrant and Young (Plum, Orange, Teal & Grey)

Why do presentations have to look “old”? Why have they become synonymous with draining life out of audience? Too much text. Check. Bad design and layout. Check. Devoid of color or dull colors. Check, check. Well, for those who cannot chop off content due to some reason and have limited design and layout knowledge, we published an article on 15 Ways To Turn A Very Text-Heavy, Bullet-Ridden Slide Into Amazing! For the last problem i.e. dull colors, we are publishing this article. This color scheme (comprising plum, orange, teal and grey) screams young and is in no way less professional than any other color scheme:

Grab this Color Palette

Color codes for the hues:

• Color 1- Plum (Red- 184, Green- 13, Blue- 72)
• Color 2- Orange (Red- 242, Green- 151, Blue- 36)
• Color 3- Dark Teal (Red- 43, Green- 106, Blue- 108)
• Color 4- Dark Grey (Red- 64, Green- 64, Blue- 64)

The beauty herself and icon of the young generation- Emma Watson- stuns in a color-oozing ad by Lancôme, owned by L'oreal. She is the brand ambassador of Lancôme and her vibrance is matched by the beautiful spring colors in the ad below which you would have surely looked even before reading all this text.

Courtesy: Lancôme

Warm orange, seductive plum, innocent pink, mysterious dark teal- the above ad has all the face-turning colors. Doesn’t look relevant to presentations? That’s what I thought too before I extracted the colors and applied it to my slides. Boy, they look so vibrant!

The dark grey adds a professional touch while the plum and orange colors inject interest into the slide. Plum, very similar to purple, is a rich color that is associated with royalty and romance. Orange is the color of joy and creativity while Teal is the color of sophistication, confidence and serenity. If you feel combining these colors is creating a color riot, just choose any 2 contrasting colors from this palette and make your slides rock like these:

Color plays a very important role of grouping elements here. The reader can easily read the content alternatively as the process goes, or read the dark teal group and orange group separately. A picture will form in his head and if asked to recall the process later, he will remember the color blocks and quickly recall the content too.

The color palettes you choose depend on your preferences totally. That said, try using the brightest color sparingly or else it would overwhelm the audience and overpower everything. In the slide below, we reserved the plum color for the title alone:

Have you ever seen any Human Resource presentation so vibrant before? I never had. Let’s move to color palette 3:

Color Palette #3- Retro Rocks (Dark Blue, Tan & Green)

As conflicting as it may sound, your presentations can look old but it has to be stylishly old! Yes, I mean retro. Who doesn’t like the retro look and feel whether it is fashion, art or presentations for that matter. Here’s a color palette (comprising dark blue, tan and green colors) to give that retro vibe to your presentations!

Download this Color Scheme

Here’s the color code for each hue:

• Color 1- Dark Blue (Red- 4, Green- 37, Blue- 58)
• Color 2- Tan (Red- 225, Green- 221, Blue- 191)
• Color 3- Green (Red- 76, Green- 131, Blue- 122)

“Home is wherever you park.” A beautiful vintage poster I came across on the web immediately caught my attention thanks to its classic and nostalgic color scheme.

It’s dreamy quality comes from the dark blue sky, the green ground and the moon and the stars. The best color palettes mirror real life- they are relatable and thus more “human”. Since Dark Blue signifies power and knowledge, it is a perfect color for corporate presentations. Let’s apply it to our slides and see how it looks:

The slide looks a poster, doesn’t it! What better do you want. Each PowerPoint slide should be worthy of sharing on social media networks like Facebook, Twitter, Pinterest and LinkedIn. Since the look is so classic, your presentations also get the timeless look and feel. Here’s another presentation slide that is so poster-ish and larger than life:

Color Palette #4- Dominating Duo (Teal & Red)

This brings two of my favorite design colors together- Teal and Red. Color experts, interior designers and graphic designers can’t get enough of Teal. It is trendy and unique- neither blue nor green. It appears as if it has been discovered only recently, especially where presentations are concerned. I see Teal dominating infographics but can’t recall even one in presentations!  

Teal, as we said before, signifies trustworthiness, serenity and reliability. Complementing it and conflicting it is the energetic and sexy red. Use the lighter version of Teal which is Aqua as your slide background and you have a soothing, calm effect while red grabs the audience eyeballs.

Use the Eyedropper tool to extract these colors or apply the following color code:

• Color 1- Aqua (Red- 131, Green- 211, Blue- 212)
• Color 2- Dark Teal (Red- 45, Green- 129, Blue- 131)
• Color 3- Dark Red (Red- 145, Green- 12, Blue- 7)
• Color 4- Orange (Red- 244, Green- 129, Blue- 83)

A movie poster. Didn’t know my search for comedy movies would land me to the colorful and lively movie poster of Nacho Libre . The red flowing cape is understood and nothing out of the box but the hero’s teal tights surely caught my attention. Red looks all the more ravishing thanks to the ample teal in the background. Have you watched this movie? If you judge a book by its cover and correspondingly a movie by its poster, then the movie surely appears interesting.

Well, presentation mostly is not a comedy affair or a showbiz. But like any other visual communication, it has to attract audience attention and sustain it. Let’s replicate this color combination in our presentation slides and see how it looks:

The font is awesome but even an ordinary italic font in bold red could hardly go unnoticed. The darker shades of teal and red add mystery to the look and feel making one curious to see what comes next. This scheme is great for your Title slide and Section Header slides.

If you are using images in your text slides like in the one below, you can use just one color since the image already contains its own colors and adding teal and red would make the slide look busy. So you can use shades of teal and create a beautiful slide like the one below:

Color Palette #5- Authoritative Punch (Dark Green & Tan)

It’s said that age also influences your color preferences. Probably, the audience of your presentation is not the millennials but the investors and C-suite executives. You do not want to risk using orange and reds and appear non-serious. You want to look dead-serious and super-professional. Blue is a safe choice as I said. However, color palettes like this comprising 2 colors- Tan and Dark Green- are a better alternative and makes your slides look different from others:

Use this Color Palette Template

• Color 1- Dark Green (Red- 42, Green- 50, Blue- 46)
• Color 2- Tan (Red- 216, Green- 203, Blue- 187)
• Color 3- Blue-Gray (Red- 33, Green- 36, Blue- 39)
• Color 4- Brown (Red- 141, Green- 128, Blue- 111)

We have all searched for breathtaking wallpapers for our laptops and phones. What makes them breathtaking? Amazing landscape and colors. Here’s one such wallpaper I found on Pixabay. It is magical and mysterious. The forest dark green evokes awe, especially when it is surrounded by plenty of white space and light colors.

Let’s apply this color scheme to a serious presentation topic such as Customer Relationship Management:

Since dark green is an established army color as it camouflages with surroundings, you can leverage this association to your advantage. Use shades of green and tan in the slides that follow and give an authoritative look and feel to your presentation:

Color Palette #6- Crystal Clear (Turquoise, Teal & Blue)

If you have been using sky blue in your presentations, you can continue doing that. It is a refreshing and calming color that instantly brings to mind images of sky and sea. Also want to add a touch of sophistication to your presentations? Choose the Turquoise color instead. It is a combination of pale blue and green and brings to mind the turquoise gemstone.

Like blue, it is also refreshing and calming and symbolizes depth, stability and wisdom. More importantly, it’s crystal clarity signifies open communication, healing and emotional stability. A shade of turquoise is Teal that we used a little while back along with red. A lighter version of turquoise is aqua which when contrasted with white looks all the more pure and relaxing.

Color palettes like this one however puts turquoise against its darker shades like dark blue, teal and green to add authority, wisdom and sophistication to your presentation.

Grab this Beautiful Color Scheme

• Color 1- Turquoise (Red- 39, Green- 195, Blue- 243)
• Color 2- Dark Teal (Red- 12, Green- 113, Blue- 133)
• Color 3- Dark Teal (Red- 5, Green- 112, Blue- 145)
• Color 4- Dark Blue (Red- 3, Green- 52, Blue- 83)
• Color 4- Black (Red- 0, Green- 0, Blue- 0)

One can watch marine life for ages. The colorful beings inhabiting the crystal clear waters are a treat to watch. So, when I stumbled upon this BBC One documentary on tiny Japanese fish “pufferfish” designing a sculpture on the seabed, I was awestruck. It proved useful for my color palettes inspiration too. Here’s the cute fish:

Source- Youtube (BBC One Documentary)

Imagine this is as the background for your presentation- Lovely! The fish’s piercing black eye, dark blue shadow, the specks of green on its tail and skin wonderfully complement to create this natural color scheme. Let’s steal it for our PowerPoint presentation:

White looks the perfect contrasting color for blue. But the Teal color lends more power to the word “grow”. Of course, the typography also plays its part in reinforcing the message. By the way, if you want to add typography to your skill arsenal, do check out these 11 Typography Tweaks And Text Effects To Spice Up Your Presentation Content .

There is a lot of blue in this color palette but it won’t make anyone feel the blues. Take a look at this business slide to adapt to the right color palettes:

Color Palette #7- It’s American-ish (Red & Blue)

Fourth of July is around the corner. So why not use a color palette inspired by it.

There’s a reason America adopted red and blue along with white for its national flag. Red symbolizes courage and sacrifice, blue symbolizes vigilance and justice while white represented innocence and purity. The beloved American superheroes wear their patriotic colors with pride. See Spiderman's suit- red and blue. What about Superman and WonderWoman! Their traditional outfits too had dominantly red and blue combination.

That does not mean you have to be an American to use the color palette that we are sharing. We are using a totally different variation of red and blue. So use the following color palette without any hesitation:

Download this Dynamic Color Palette

RGB values for each hue:

• Color 1- Rose (Red- 255, Green- 86, Blue- 87)
• Color 2- Dark Teal (Red- 55, Green- 108, Blue- 138)
• Color 3- Light Orange (Red- 242, Green- 217, Blue- 187)
• Color 4- Blue-Grey (Red- 99, Green- 143, Blue- 169)

Never knew surfing on Facebook during office hours could also be productive. A video on my timeline “7 Signs You Are Perfect For Each Other” by FilterCopy got me glued with its beautiful color scheme.

Let’s apply this dynamic color scheme to our slides. Here is a slide which looks bold and powerful. There is a beautiful balance of masculinity and femininity too with dark blue and soft red.

White is a perfect contrasting color for easy readability, whether you take red and white combination or blue and white. Blue on red doesn’t look bad either. It scores a little less on readability as compared to white but if font size is not too small, you can carry off red and blue together with style like in the slide below:

Color Palette #8- Opposite Attraction (Blue & Yellow)

Opposites attract. So let’s take 2 opposite color forces- one that is attention-grabbing and one that is conservative. One that represents summer and the other winter. Yellow and blue. A warm and cool color in one single slide gives you the perfect balance- the youthful energy and the professional touch.

Use this Color Palette

Color 1- Dark Blue (Red- 2, Green- 81, Blue- 150)

Color 2- Orange/Mustard (Red- 253, Green- 179, Blue- 56)

Inspiration Behind This Color Palette:

A newsletter from an online shopping portal in my inbox coaxing me to shop for Father’s Day definitely convinced me (to steal the color palette for this article). It was perfect for the occasion as blue is considered the color of men and yellow calls for celebration.

So, if you love using blue for your presentations, please do. But try yellow or mustard this time as in the color palette and breathe life into your corporate presentations! Yellow is also the color of innovation; so we felt the color palette was perfect for this slide:

The yellow used here is not the bright yellow or the bright orange that professionals detest using. It is soft orange or mustard that does not look childish from any angle. Use shades of blue and yellow to avoid making the slides look too colorful. Notice how dark blue has been used for human face instead of a new color:

Color Palette 9- Down to Earth vs. Royal (Brown & Gold vs. Dark Purple)

How about using earthy colors for our presentation that gives an impression we are grounded in our roots! Earth tone color schemes include combination of browns and tans. The soil, clay, dirt and rocks give us neutral colors that can be used to give a down-to-earth look to our presentation. Here’s such a scheme that contains all the neutral colors except one- dark purple that is a color of royalty:

Grab this Color Scheme

According to your choice of color palettes, here are the values to get the exact hue:

• Color 1- Gold (Red- 254, Green- 174, Blue- 2)
• Color 2- Brown (Red- 110, Green- 54, Blue- 42)
• Color 3- Light Yellow (Red- 241, Green- 226, Blue- 160)
• Color 4- Dark Purple (Red- 32, Green- 12, Blue- 37)

An image of a yellow excavator on a construction site on Pixabay had all the feel-good earthy colors. You could also extract the sky blue color from this image although it is mostly covered by yellowish clouds. Wonder where we got the purple from? See the excavator’s shadow and the front portion where vehicle number is displayed:

Source: Pixabay

Let’s take the first 2 colors from such color palettes and apply this to a presentation slide- golden background and brown foreground. The gold color adds spark and prestige to the slide while the masculine brown gives power to the content:

Now, let’s apply the last 2 colors from this palette- pale yellow and dark purple. It’s a high contrast scheme and gives a royal look and feel to the slide. Let’s use the pale yellow as the background on the same slide and replace brown with purple. Which looks better?

Want to make your presentation look more royal and sophisticated? Use purple as the presentation background and use the soft yellow for your content, shapes and icons:

That’s all we had to share on color palettes with you for today. As we said in the beginning, color combinations can be infinite. Hope you exploit the power and psychology of color palettes to inject vitality into your PowerPoint presentations and other designs!

And hey, which color palette(s) did you like the most? Please give us your valuable feedback in the comments below. And if you found the article useful, spread the word. Here’s a pre-populated tweet to get you started:

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7 Things To Keep In Mind When Selecting The Best Colors For Your Presentation

• By Judhajit Sen
• May 8, 2024

The impact of colors on slide presentations is profound. Colors don’t just about make slides look pretty; they influence how your audience feels and understands your message. Different colors evoke various emotions and associations. For instance, red can express urgency or danger, while blue can evoke calmness and trust.

Choosing the right colors is crucial. For instance, a pitch to new clients might need exciting colors to energize them, while a presentation to long-standing investors might require stable and reassuring hues.

Professionalism is key. Amateurish presentations can tarnish your image. Your slides should match your professionalism, making color selection vital.

But it’s not just about aesthetics; it’s about conveying information effectively. High contrast between background and text aids readability, while low contrast can hinder comprehension. Striking the right balance ensures your audience grasps your message effortlessly.

Color choice impacts perception. It aids retention and enhances visual appeal, making your presentation memorable. Whether you’re restricted by brand colors or have the freedom to choose, picking the right palette is essential for success. So, ensure your color scheme reflects your message and captivates your audience, setting the tone for your presentation’s success.

Key Takeaways

• Branding : Incorporate your company’s color palette to maintain brand identity and convey a consistent message.
• Readability and Contrast : Prioritize high contrast between foreground and background colors for optimal device readability.
• The 60-30-10 Rule : Balance dominant, secondary, and accent colors using this straightforward guideline for harmonized color proportions.
• Color Psychology : Understand how colors evoke emotions and perceptions to convey your message strategically.
• Color Groups : Differentiate between warm and cool colors to avoid mixing across groups and prevent visual discomfort.
• Color Schemes : Choose color combinations that suit your audience and setting, prioritizing readability and consistency.
• The Color Wheel : Utilize this tool to grasp color relationships and categories, guiding your selection process for cohesive presentations.

Seven Things to Remember When Selecting the Best Colors for Your Next Presentation

Incorporating branding elements into presentations is vital for conveying a consistent message. Start with your company’s color palette, ensuring it complements the logo and brand colors. This cohesion reinforces brand recognition without overpowering the message. For instance, HubSpot subtly integrates its signature orange across presentation slides, maintaining brand identity without overt logos.

Even with predefined templates, understanding color selection remains crucial. You may need to choose colors for visuals to ensure text clarity, enhancing comprehension within brand guidelines.

Colors wield psychological influence, shaping perceptions and emotions, thus becoming integral to branding and marketing strategies.

Consistency reinforces professionalism. Use consistent color schemes, fonts, and layouts throughout presentations to strengthen your message, identity, and credibility. Aligning with brand colors fosters trust and familiarity, which is essential for audience engagement and recognition . Whether using predefined palettes or online tools, maintaining brand-aligned consistency enhances presentation effectiveness.

Readability and Contrast

Creating slides with optimal readability and contrast is crucial for effective communication. When choosing colors, prioritize high contrast between foreground graphics or text and the background to ensure clarity and visibility. This contrast not only enhances readability but also aids individuals with color blindness in distinguishing content.

Using light and dark contrasts within color groups, such as black text on a white background or white text on a navy background, enhances text visibility and readability. Avoid color combinations that strain the eyes or lack sufficient contrast, like neon green text on a dark background.

Incorporating neutral colors, such as gray or white, as background shades can further enhance readability and professionalism. Whether using dark or light backgrounds, ensure text colors contrast sharply for maximum impact.

Before finalizing your presentation, test your color choices for readability, accessibility, and compatibility across different devices and screens. Utilize contrast checker tools to measure contrast ratios and color blindness simulators to assess accessibility. By prioritizing readability and contrast, you can create visually engaging slides that effectively convey your message to all viewers.

The 60-30-10 Rule

The 60-30-10 rule is a straightforward guide for harmonizing colors in your slides. It advises using 60% of a dominant color, 30% secondary color, and 10% of an accent color. The dominant color serves as the backdrop or main hue. The secondary color complements or contrasts with the dominant one. The accent color adds emphasis to crucial elements like headings or graphs.

To apply this rule effectively, consider the rule of thirds. This principle advocates for distributing color proportions to create balance and visual interest. By allocating 60% to the dominant color, 30% to the secondary, and 10% to the accent, you establish hierarchy and contrast without overwhelming your audience. For instance, you might employ a light background (60%), dark text (30%), and vibrant highlights (10%) to achieve this balance.

Color Psychology

Understanding color psychology is essential when creating presentation slides. Colors evoke emotions and perceptions, influencing how your audience interprets your message. Different colors carry distinct meanings and associations, impacting your presentation’s overall mood and reception.

For instance, red signifies passion and urgency, while blue conveys trust and professionalism. Warm colors like red and orange grab attention, making them suitable for highlighting important points, while cool colors like green evoke a sense of trust and stability.

Cultural upbringing, brand exposure, and personal experiences influence individuals’ emotional responses to colors. Therefore, while color meanings provide guidance, they aren’t absolute. It’s crucial to consider your audience’s context when selecting colors for your slides.

Color psychology plays a crucial role in marketing and branding. It aligns colors with brand identity and messaging to evoke desired emotions and perceptions. By strategically using colors that resonate with your message and audience, you can enhance the effectiveness and impact of your presentation.

Color Groups

Colors can be divided into two main groups: warm and cool colors. Warm colors include reds, oranges, and yellows, which tend to stand out and attract attention. On the other hand, cool colors encompass greens, blues, and purples, which recede into the background and draw less attention.

It’s advisable to avoid mixing colors from these groups as they can create unpleasant contrasts. For instance, red text on a blue background or green text against an orange background can strain the eyes and make reading difficult.

Creating a color palette using colors from the same group is beneficial when designing presentation slides. For example, a combination of blue, purple, and gray blends harmoniously without competing for attention.

While warm and cool colors generally have distinct effects, they may vary depending on quantity and contrast. For instance, small black shapes on a white background may appear more noticeable due to the contrast, emphasizing the importance of considering these factors when combining colors on slides.

Neutral colors like white, black, and beige complement warm and cool colors and serve as versatile options for backgrounds or accents. However, caution should be exercised when crossing the warm/cool boundary, as mixing colors across these groups can lead to visual discomfort, especially for individuals with color blindness.

Utilizing PowerPoint themes can simplify color combinations, as theme colors are curated to complement each other and perform well in various presentation environments. By understanding color groups and their effects, presenters can create visually appealing slides that effectively convey their message while avoiding visual distractions and discomfort for the audience.

Color Schemes

A color scheme in presentations is a collection of colors that work well together, creating a pleasing and unified appearance. You can easily find suitable color palettes using online tools, or you can start with your logo or brand colors and build from there.

Professional presentations often use specific color combinations, such as gray and yellow or blue and white. These combos are seen as professional because they balance sophistication with energy and optimism or trustworthiness with clarity and authority, making them perfect for business settings.

Consider your presentation screen when choosing colors. Darker schemes suit close-up screens, while lighter ones are better for projections to ensure readability. Avoid bright colors, especially red text on projectors, as they wash out easily.

When choosing colors, think about your audience and setting. Neutral colors like blue, gray, and white are great for professional presentations, while brighter ones like yellow or green might work better for creative or educational topics. Always prioritize readability and avoid jarring color combinations.

Stick to your chosen color scheme throughout the presentation for consistency. Limit yourself to three or four colors to maintain cohesion and avoid distractions. Ensure enough contrast between text/graphics and the background for clarity.

The Color Wheel

The color wheel is a potent tool for understanding color relationships and categories. It features three primary colors (red, yellow, and blue) , three secondary colors (orange, green, and purple) , and six tertiary colors (like red-orange or yellow-green) . This wheel helps in creating diverse color schemes for presentations.

Isaac Newton, at the age of 23, invented the color wheel. He realized how colors, perceived by humans, blend to form captivating combinations. His categorization included:

1. Primary Colors : Red, yellow, blue 2. Secondary Colors : Orange, green, violet (formed by mixing primary colors) 3. Tertiary Colors : Colors like red-orange or blue-violet (resulting from mixing primary and secondary colors)

Understanding the color wheel involves recognizing warm colors (reds, oranges, yellows) and cool colors (blues, greens, violets). Warm colors evoke feelings of energy and brightness, while cool colors suggest calmness and serenity.

Three fundamental color combinations are essential:

1. Complementary Color Combinations : Colors opposite each other on the wheel create high contrast and catch attention. 2. Analogous Color Combinations : Colors adjacent on the wheel, offering balance with one color dominating the foreground and the other as the background. 3. Triadic Color Combinations : These vibrant and harmonious colors evenly spaced on the wheel form a dynamic contrast. Creating a triangle on the wheel reveals these three colors.

Selecting the Perfect Palette: Best Color Choices for Your Presentation

Choosing the right colors for your presentation is more than just making it visually appealing. It’s about conveying your message effectively and creating a lasting impression on your audience. From branding alignment to readability and psychological impact, here are seven essential considerations when selecting colors for your next presentation.

1. Branding : Ensure your color choices align with your brand identity to reinforce recognition and trust.

2. Readability and Contrast : Prioritize high contrast for readability and accessibility across different devices and screens.

3. The 60-30-10 Rule : Harmonize colors using this simple guide for balanced color proportions.

4. Color Psychology : Understand how colors influence emotions and perceptions to evoke the desired response from your audience.

5. Color Groups : Differentiate between warm and cool colors and use them strategically to create harmony and avoid visual discomfort.

6. Color Schemes : Explore various color combinations, considering your audience and setting, to maintain consistency and enhance readability.

7. The Color Wheel : Use this powerful tool to grasp color relationships and categories, guiding your selection process for cohesive and engaging presentations.

By mastering these fundamental principles, you can craft presentations that mesmerize your audience and convey your message.

Frequently Asked Questions (FAQs)

1. How do colors impact presentations? Colors play a significant role in presentations, influencing the audience’s emotions and understanding. They can evoke various feelings and associations; for instance, red can convey urgency, while blue instills calmness and trust.

2. Why is choosing the right color important? Selecting suitable colors is crucial as they reflect professionalism and enhance message clarity. Different presentations require different color tones; for example, vibrant hues may energize new clients, while stable shades reassure long-term investors.

3. How can I ensure my presentation looks professional? Maintaining professionalism in presentations is vital for a positive image. Matching color schemes to your brand’s identity fosters consistency and credibility, reflecting your expertise.

4. What role does readability play in color selection? Readability is essential for effective communication. Optimal contrast between text and background aids clarity, ensuring your message is easily understood. Consistency in color usage enhances readability and professionalism throughout the presentation.

Enhance Your Presentation with Perfect Colors

Are you struggling to find the right colors for your presentations? Let Prezentium , the AI-powered business presentation service provider, be your guide. With our expertise in visual design and data science, we offer three specialized services tailored to your needs:

1. Overnight Presentations : Send us your requirements by 5:30 pm PST, and wake up to a stellar presentation delivered to your inbox by 9:30 am PST the next business day.

2. Prezentation Specialist : Our team of experts transforms your ideas and meeting minutes into captivating presentations. We also assist in creating new designs and templates.

3. Zenith Learning : Join our interactive communication workshops and training programs, combining structured problem-solving with visual storytelling for maximum impact.

Harness the power of color psychology and strategic color selection to elevate your presentations. Whether you need to align with your brand, prioritize readability and contrast, or master the 60-30-10 rule, Prezentium has you covered.

Don’t miss the opportunity to captivate your audience and leave a lasting impression. Contact Prezentium today and take your presentations to the next level!

Why wait? Avail a complimentary 1-on-1 session with our presentation expert. See how other enterprise leaders are creating impactful presentations with us.

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How to choose the best presentation colors

Get your team on prezi – watch this on demand video.

Kelly Morr July 05, 2016

It’s no secret that humans are drawn to visual stimuli, but many underestimate how colors affect our emotions and responses to information. Our color associations are not merely preferences, they’re also influenced by culture and evolution. For instance, it’s thought that humans have an aversion to brown because of its associations with rotting produce. However, the color red captures our attention because it’s a universal sign of heightened emotion. Presentations that are not only visual but also thoughtful when it comes to color, have a better chance of effectively communicating their message. That’s why in this article, we’ll share some of our top tips for putting together a powerful presentation color palette.

Presentation colors: Setting the mood

To choose your presentation colors, start by determining what mood you’re trying to set. Is the message supposed to be exciting? Perhaps it’s intended to keep people calm during a time of high tension, or maybe it’s full of important information that will require your audience to stay alert and attentive throughout. In any case, try using the guide below to help you select the right starting point for your presentation colors.

A dash of color theory

Once you’ve used mood to determine your base color, you can move on to choosing the rest of your presentation colors. At 99designs , we use a color wheel and a bit of color theory to help us out. Consider one of the following themes:

Monochromatic : one color in multiple shades or hues.

A monochromatic theme will give your presentation a feeling of harmony and be visually pleasing to almost everyone. If this were a food, it would be spaghetti with meatballs: it’s a classic and when done right it can be amazing, but even if not done right it’s pretty hard to offend anyone or make it terrible.

Analogous : two colors right next to each other on the color wheel, you’ll want to pick different shades or hues of these colors, as well, for contrast.  

This approach adds a nice level of variety but is still fairly safe. This is good for helping people pay attention and take in complicated topics without overwhelming them. If this were a food it would be enchiladas: it has a little spice, but it’s still a pretty safe thing to serve at a dinner party.

Complementary : two colors across from each other on the color wheel, again, with a couple shades/hues of each.

This will get attention! When we see complementary colors next to each other, it overloads our brains. This sort of scheme is best used when you definitely want to make a splash. If this type of theme were a food it would be screaming hot chili: some people are going to love it, but it may be too spicy for others.

Triadic : three colors equally spaced around the color wheel, with small variations in the shade of two colors.

This is a color scheme for advanced color users. When done right, it can guide where people look, creating balanced and visually compelling presentations, but it’s also really easy to mess up. Triadic themes are chocolate souffle : gourmet, delicious, will win you praise from almost anyone, but are super hard to make a right. One tip to keep in mind is to give each of your presentation colors a purpose. For example, one color should be more muted to ground viewers and the other two should be intentionally used as accents.

Tips for choosing the best presentation colors

Choosing the right presentation colors is crucial because they can significantly impact the audience’s perception and understanding of the content. Here are a few tips to help you select the best colors for presentations:

Think about what colors mean

Different colors can make people feel different ways. For example, blue is often seen as trustworthy, and red can grab attention. Choose presentation colors that match what you’re trying to say. If your theme is more on the formal side, blues and greens are great. For something that needs to pack a punch, you might want to go with reds and oranges.

Know your audience

People from different places or backgrounds might see colors differently. And it’s not just about culture; age and gender can play a role too. Younger folks might like bright, bold colors, while a more mature audience might prefer something less flashy.

Simplicity is key

Stick to a few presentation colors so you don’t overwhelm your audience. A good starting point is one main color for the background, another for your text, and maybe one or two extras to highlight important points. This makes sure your audience knows where to look.

Make sure it’s easy to read

You’ll want to pick presentation colors that stand out against each other so everyone can read your text easily. A dark background with light text or the other way around usually works best. 

Test it out

Colors can look different depending on where you’re presenting or what device you’re using. Always check how your presentation colors look in the room you’ll be in or on the device you’ll use. This way, you can make sure everything looks just right, no matter where you are.

Brand alignment

When picking colors for your presentation, it’s key to match them with your or your company’s brand. This consistency helps people recognize the brand and keeps things looking sharp. If you’re presenting on behalf of a company, starting with the brand’s colors is a smart move.

Trend awareness

Staying up to date with current color trends can give your presentation a modern and relevant vibe. But remember, it’s crucial that these trendy colors fit well with what you’re trying to say and don’t shift focus away from your main points.

Be aware of accessibility needs

Make sure to consider how accessible your color choices are for people with color vision differences. It’s important to steer clear of color pairs like red-green or blue-purple that might be hard for someone with color blindness to tell apart. 

Feedback loop

It’s a smart move to get some outside opinions on your choice of presentation colors. Chatting with colleagues or friends can shine a light on aspects you might not have considered. They might see things differently, which can really help you fine-tune how your presentation comes across.

Keeping these points in mind can help you choose the right presentation colors, making it clear, engaging, and accessible to your audience.

How do colors work? 

Colors carry distinct meanings, allowing you to shape audience perception in your presentation. Understanding these meanings helps in choosing the right presentation color palette to achieve the intended impact on your audience.

• Red: Signals urgency and excitement. It’s powerful for grabbing attention and can evoke strong emotions like passion and danger.
• Blue: Conveys trust and calm. It’s preferred for its soothing effect and is often used in corporate and healthcare settings to inspire confidence.
• Yellow: Associated with happiness and energy. Its brightness catches the eye quickly, making it effective for highlighting important points.
• Green: Represents growth and harmony. It’s easy on the eyes and used to denote eco-friendly concepts or financial themes.
• Orange : Suggests creativity and enthusiasm. It’s less aggressive than red but still effective in drawing attention and showing warmth.
• Purple: Implies luxury and wisdom. It’s used to create a sense of mystery or to appeal to the imagination.
• Black: Denotes sophistication and elegance. It’s powerful for conveying seriousness and can make other colors stand out when used as a background.
• White: Symbolizes purity and simplicity. It’s great for creating contrast and making content appear cleaner and more accessible.
• Pink: Evokes femininity and romance. It’s softer than red and can attract attention with its nurturing and calming qualities.
• Gray: Represents neutrality and balance. It’s versatile, often used as a background to help other colors pop or to convey a sense of sophistication without overwhelming.

What colors attract people’s attention?

When selecting colors for presentations, our primary goal is to capture the audience’s attention. This requires a thoughtful selection of colors that complement each other well. Here are several attention-grabbing color combinations designed to catch the eye, tailored to suit many themes and styles:

• Red and white: This mix is great for when you want to get people excited or to act on something, like in a sales pitch or a pep talk. It’s clear and direct.
• Navy blue and gold: Perfect presentation colors for serious business talks, financial updates, or anything where you want to look sharp and trustworthy. The use of a blue color theme keeps things looking professional.
• Yellow and gray: This combination is perfect for sparking creativity or presenting something new, like a startup idea or a design project. It’s bright and keeps things interesting.
• Turquoise and coral: This one’s refreshing and works well for topics on health, wellness, or the environment. It feels fresh and easy on the eyes, great presentation colors for learning settings.
• Purple and lime green: If you’re aiming to stand out, especially with tech or futuristic themes, this is your go-to. These are colors that grab attention without being too much.
• Orange and teal: Ideal for talking about marketing, travel, or anything adventurous. It’s engaging and makes people want to listen, perfect for a younger or dynamic crowd.
• Black and electric blue: When you’re dealing with high-tech or luxury products, this beautiful color combination gives off a cutting-edge vibe. It’s sleek and makes a statement.

Each pair is picked to not just look good but to help convey your message effectively to your audience, depending on what you’re talking about.

Presentation colors: careful application is key

When you’ve got your palette together, remember to use it to direct attention rather than steal the show. For example, see how the monochromatic theme below was applied to the dinosaur illustration. From left to right, the first color was used for headlines, the second for body text, the third for background, and the fourth and fifth are accent colors.

Also, remember that accent colors should be used sparingly. Try using them to draw attention to the most important parts of your presentations, such as the 1-3 key takeaways you want people to remember.

If you’re interested in learning more about creating an effective presentation, read the following article on presentation design .

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15 Clever Color Combinations that Make Your Presentation Professional

Cool colors, warm colors, other sources used.

Presentations have been used wherever people convey ideas, present projects, and propose innovations. They have existed since Microsoft’s creation in 1987. PowerPoint presentations have changed the game in which business is conducted. It has also become a more powerful tool for teachers, professors, instructors, and even young kids attempting to convince their parents to get them a pet dog. No matter which PowerPoint templates you may be using, it's essential that you use them correctly.

Hey, you! I’ve got great news for you! Do you want to find out how to save your money and get more templates, graphics, whatever on TemplateMonster? Our new ONE Subscription is definitely for you! ONE by TemplateMonster is an opportunity to get many items from ONE package only for $19 a month! You just purchase $19 for one month and get access to any product from the pack! Check out Presentation Templates to see which ones are available in the pack. If you are a blog reader, then you can get a 5% discount with the promo code BecomeThe1 .

PLOS ONE released an essay of a study they completed that tested the Goldilocks Principle , which is quite simply the idea that a “psychological well-being” can be reached when an equilibrium of complexity and simplicity is met. This can go together with the attractiveness of a person’s outer appearance or for example, a presentation. PLOS ONE tested this theory with colors in fashion, attempting to display that people did, in fact, shied away from clothing that matched almost identically and also, clothes that clashed with one another completely. The same idea can be applied when making a presentation that will ‘wow!’ an audience: find the “ Golden Equilibrium .”

Also, keep in mind what tone you want to set for your viewers. Ask yourself such questions as: Am I presenting a new idea and need to win over my superiors? Or am I merely wanting to up my game when displaying notes for my students? Think about content: am I talking about biology, economics, or Roman history? Colors have a fantastic way of conveying a setting. To break it down into an easier fashion, there are two types of categories in which all colors are separated into warm and cool, except the neutrals (white, black, and gray). With that, here are fifteen warm and five cool, clever color combinations you might want to try for your next presentation.

You can also browse for more options and play around with our free PowerPoint presentations and PowerPoint templates . They are a good way to learn how to edit and work with such designs, change the color schemes, and convey your thoughts to the viewer with visual content.

Cool colors range anywhere from solid greens to fuschia pinks and give off a calm and relaxed impression. Blue and green dominate this group but don’t be fooled. Blue represents intelligence, strength, and importance, while green aids with signs of health, the environment, and harmony. Purple ends the spectrum of calm colors, signifies royalty, and can make a bold statement if used correctly.

Must-Have Powerpoint Color Themes

Surprise your audience with creative and professional infographic templates, designed by a young team from Bangladesh called PixWork . With more than 2000+ unique compatible files for PowerPoint, Keynote, and Illustrator, it suits to various areas like:

• Business Presentations;
• Commercial Branding;
• Online Advertising;
• Business Plan;
• Social media;
• Real Estate and Construction;
• Portfolio and Photography;
• Educational;
• Health Industry;
• Sports Purposes;
• The hospitality industry, etc.

Main Features of PowerPoint color themes cover:

• ILLUSTRATOR, POWERPOINT, and KEYNOTE functionality;
• infographics presented in Pptx, Key, Eps, and Ai;
• Bonus slides + icons are in Pptx and Key format as well;
• Dark and bright version is available;
• It is fully resizable and editable, including text, numbers, icons, colors, gradients and effects, photos, logo, etc.;
• 16x9 Aspect Ratio for PPTX and Key available;
• The template includes Font Icons and Vector Icons;
• It has a master slide layout and drag & drop photo menu.

For PowerPoint and Keynote, this Bundle contains Supper Set, PowerInfo, Amazing Set, Business Set, SpecificMaster, MultiUse Set, and Bonus Slides & Icons. For Illustrator, utilize our well-structured AmazingSet, BusinessSet, TheHugeSet, and 3ConecptPack. 

SAVE 98% and get it only for $19! In comparison, if you purchase each infographic separately, you will have to pay $800+.

Read our PixWork Graphic Designer interview for some great pieces of advice on how to become a professional web developer.

2021 Pitch Deck

It’s another stylish option for your perfect presentation. It is ideal for art projects, exhibition announcements, and online gallery planning, as here you have an opportunity to place your masterpieces in the pre-made placeholders. 

Be Presentation

Are you looking for a gentle, minimalistic design to emphasize your modern art view? Congratulations! You have found the template that will make your project sparkle. Here you can see a soft color palette that looks stylish, eye-catching, and will grab your client’s attention at first sight. 

This template is an amazing option for beauty & fashion industry companies. It has pastel shades, modern image placeholders, fancy accurate fonts. In a word, everything that depicts the contemporary approach to the business and art. You can replace the demo data with yours in a few clicks due to a user-friendly interface and drag & drop feature.

The coffee color scheme of the Mezzanine makes this template look warm and cozy. It has a clear layout, elegant image blocks, fancy fonts, and an overall look and feel. It is suitable for interior and exterior designers, furniture suppliers, and home decor providers. You can share the details about your offers, show team members and the latest statistics with the handy in-built tools.

Roemah - Furniture & Home Decoration

This layout is a top solution for a resume or portfolio creation. It has a calm and stylish cold color scheme, which attracts the viewers. Due to the various slide designs and their excellent structure, you can organize your speech’s flow, prepare the necessary data, represent all the aspects of your business in a trendy manner. 

This variant is a great solution for art and photo studios. You can paste your works in stylish geometric frames and emphasize the most valuable information with harmoniously arranged blocks. It breathes with creativity so that there is no doubt your customers will love it at first glance. 

Melissa is a calm and elegant PowerPoint template with a soft green color palette. It’s easy to show your brand, team, roadmap and attract new clients with well-structured slide layouts. It will be a great choice for fashion studios, stylists, and beauty specialists. 

First Goal - PowerPoint

For $18, this slick but bold blue template could be the turning point for your presentation. It utilizes different shades of blue to hit off a cool but important look. It agrees with Goldilocks’ Principle by making sure the colors complement each other. This template also gives you the ability to efficiently break down your topics of choice while also still looking visually pleasing and organized.

Mockingbird Pitch Desk Pro - PowerPoint Presentations

This theme is an excellent example of using a wave of cool colors to express different tones. It uses a cool yellow, with a hint of green in it, and a solid green and blue to ground the visual look. Because of its wide range of color, any topic can be used on these types of slides. It will be sure to carry over a sophisticated look of significance and importance.

Minimalis - PowerPoint Presentations

This is a beautiful cool color scheme template. It incorporates coordinating blue, green, and cyan shades to each slide in a minimalistic but professional format. It can be best used for business, statistics, or a collection of facts of any sort. Perfect for a first-day lecture as well.

Multi Profit Financial Company PowerPoint Presentations

This is the best look for any presentation you might encounter. This Business Plan template offers a simple but refreshing PowerPoint look with a monochromatic scheme. Don’t gloss it over though. Blue is a beautiful color that aids each slide in presenting your notes and information to the best of its ability.

21 Easy Tips To Create A Powerful Presentation For Your Business [Free Ebook]

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Warm colors include anything from red-violet to a primary, bold yellow. Red is a wildly identifiable color that represents love, passion, heat, joy, importance, and power. Yellows and pinks aid the scheme with playful, romantic, cheerful, and delicate shades for a more intimate and positive transformation to a PowerPoint. Orange can also be used to give an energizing or a warm tone to a slideshow possibly about health.

Infographic Pack

This option has a light and dark warm shades. Their combination looks harmoniously, makes it unusual and easy to perceive simultaneously. You can place all the necessary info regarding your company or startup, including statistics, team members, roadmap, and charts.

Danz Creative

Neon style is in great demand among artists, as it is one of the leading trends nowadays. It is catchy, bright, and vivid. It is a perfect match for music producers, designers, and photographers, as this option has everything you need to represent your services at their best.

Another pretty design for the corporate solutions. It has a greyish monotonous color scheme with bright accents. That is why it is easy to highlight the most important information, concentrate the viewer’s attention on these details. You can use it to present your new company project, make reports and collect statistics. 

Provision Creative PowerPoint Presentations

This is a great, bold presentation template that can be best used when presenting new ideas to a group of people. It uses red as a ground color base for the entire slideshow and utilizes black, white, and gray neutrals as aids.

Food Vintage PowerPoint Presentations

This beautiful orange template is great for people needing to showcase a portfolio containing a lot of pictures. The warm monochromatic color scheme gives off a beautiful, comfortable, and inviting tone to the presentation that showcases its contents off in the best way.

Layer Infographic PowerPoint Presentations

This colorful template gives you easy and simplistic access to displaying quick facts and information. Although it contains blues, greens, and some dark colors, its professional layout gives off a more warm and bold visual rather than something more relaxed, which cool colors are known for.

Miracle PowerPoint Template

This is a drop-dead gorgeous template that incorporates sunset colors of pink, orange, and red over neutral, black and white backdrops for a stunning display. Its formatting and typefaces are minimalistic to give your presentation that extra dash of elegance.

Creative Business - PowerPoint Presentations

This darker shade of fuschia, combined with other glorious shades of pink, complete this utopian PowerPoint presentation template. No sharp edges or intense graphics come with this specific choice found in TemplateMonster. It is all one slick, continuous PowerPoint that can be used with any topic of discussion and brings another level of professionalism to the table.

Gray, Kurt, et al. “ The Science of Style: In Fashion, Colors Should Match Only Moderately .” PLOS ONE, Public Library of Science.

Bear, Jacci Howard. “ A Designer's Guide to Understanding Colors .” ThoughtCo, 8 Aug. 2017.

TOP PowerPoint Templates 2020

Free and premium powerpoint templates faq.

A PowerPoint presentation is a presentation created using Microsoft PowerPoint software. The presentation is a collection of individual slides that contain information on a topic. PowerPoint presentations are commonly used in business meetings and for training and educational purposes.

A template is a design scheme (colors, fonts, and so on) plus some content for a specific purpose—such as a sales presentation, a business plan, or a classroom lesson. You can choose from a number of PowerPoint templates made in WARM COLORS and COOL COLORS .

There is lots of website on the web for cool and free PowerPoint Template. One of them is TemplateMonster and a growing selection of templates made in different styles and for different purposes.

You can bring a more remarkable design to your project using Food Vintage PowerPoint Template , Miracle PowerPoint Template or other kinds of creative ready-made presentation templates. PowerPoint lets you enhance your presentation with animations, cool transition effects, and beautiful custom-made illustrations.

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News & Info

Msc faculty brings further awareness to trauma and substance abuse at 2024 aca conference.

The 2024 American Counseling Association (ACA) conference included an eye-opening presentation by Dr. Sylvia Lindinger-Sternart from the University of Providence and Dr. Varinder Kaur from the University of Detroit Mercy on the intersection of trauma and substance use disorder. Their presentation, “Interrelatedness of Trauma and Substance Abuse,” offered a comprehensive dive into how unresolved traumas can leads to substance use disorders (SUD), and how holistic treatment approaches are so crucial in addressing both trauma and substance use disorders, especially in underserved communities.

Understanding the Connection

The link between trauma and substance abuse disorders (SUD) continues to be an area of important study in the mental health and addiction treatment fields. Trauma , or exposure to an incident or series of events that are emotionally disturbing or life-threatening, can have lasting adverse effects on mental health and can lead to adjacent mental health conditions. In many cases, those who experience significant traumas either in childhood or adulthood are diagnosed with Post-Traumatic Stress Disorder (PTSD) .

The National Center for PTSD estimates that approximately 6% of Americans are likely to experience trauma-related PTSD at some point in their lives. Substance use disorder, a primary derivative factor of trauma-related PTSD, has seen significant increases over the past 10-years. In 2021, an estimated 46.3 million people in the U.S. battled SUD, according to Substance Abuse and Mental Health Services Administration (SAMHSA) .

Ther correlation between trauma-related PTSD diagnosis and SUD is reported by the National Center for PTSD, which reported that 44.6% of individuals diagnosed with PTSD also meet criteria for SUD . This correlation further emphasizes why addressing both trauma-related PTSD and SUD within a dual treatment plan are important to ensuring a more wholistic and sustained recovery. This is especially true when considering the Social Determinants of Health (SDOH) and its impact on the recovery process.

ACA Presentation Focus Points

The presentation by Dr. Lindinger-Sternart and Dr. Kaur outlined a wholistic approach to addressing both trauma-related PTSD and substance use disorders “The presentation discussed the underlying reasons of drug abuse, an analysis on the enabling factor, the reinforcing factors of addiction and the synthesizing of the specific role of integrating cultural traditions into professional counseling through the lens of a holistic approach.” said Lindinger-Sternart, who has worked in both clinical and educational capacities with trauma, PTSD, substance abuse, rehabilitation, and holistic healing approaches.

The topics relevance and the importance of its study drew positive feedback from viewers “The audience was very engaged and provided some positive feedback such as expressing the importance of studying the contributing factors of addiction more in depth in underserved populations who use substances often as a kind of self-medication before they get addicted.” said Lindinger-Sternart.

Preparing Counselors Through Education

The education of future clinicians will play an important role in how these diagnoses are treated in tandem with one another. The University of Providence’s Master of Science in Clinical Mental Health Counseling program provides counseling students with a comprehensive understanding of these vital issues through courses offered in both the core Clinical Mental Health Counseling curriculum and in optional concentrations in Addiction Counseling and Clinical Rehabilitation Counseling.

“The program addresses the topic of unresolved trauma and interrelatedness to substance use disorders in the course of how to counsel the addicted client, crisis intervention, and clinical courses,” said Lindinger-Sternart.  As research and focus on the subject does, so will the need for a specialized course that focuses exclusively on trauma and its connection to SUD and other mental health problems, like depression, and anxiety.

Looking Ahead

The conversation around trauma and substance abuse will continue to grow as awareness of how traumatic experiences, especially in childhood, impact not just our minds but our bodies too. “Traumatic experiences, particularly adverse childhood experiences, impact not only the psychological health but also physiological systems such as heart variability, immune system, and brain development,” Lindinger-Sternart said. Understanding why people turn to substances as a coping mechanism, an oftentimes generational struggle, will help drive the future emphasis on trauma-informed care and a broader understanding of trauma’s ripple effects on health.

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15 Best At-Home Hair Color Kits for a Vibrant, Compliment-Attracting Look

By Wendy Sy and Jennifer Hussein

Whether you want to try out highlights or go for all-over dye, today's best at-home hair color kits have stepped up their formulas, shade selection, and ease of use. Many formulas have built-in or include conditioners that'll boost shine. (Dullness, who?) Don't get us wrong, we love a salon moment, but the time (and cost) of getting professional dye jobs can add up. So, instead of keeping up with constant appointments, extend the life of your in-salon color treatments—or ditch them altogether, depending on what you're going for—with these vibrant formulas.

Our Top Picks

• Best At-Home Hair Color Kit Overall: eSalon Made for You Custom Hair Color , $33
• Best Hair Gloss Kit: Kristin Ess Signature Hair Gloss , $15 $12
• Best Color-Depositing Conditioner: Davines Alchemic Conditioner , $37
• Best Semi-Permanent Dye: Good Dye Young Semi-Permanent Hair Color , $19
• Shiniest Results: IGK Permanent Color Kit , $28 $23
• Best Demi-Permanent Hair Color: Hally Color Cloud Foaming Hair Color , $13
• Quickest Cover-Up: Color Wow Root Cover Up , $35

Frequently Asked Questions

Finding the right hair dye shade, meet the experts, how we test and review products, our staff and testers, best overall: esalon made for you custom hair color.

eSalon Made for You Custom Hair Color

Why It's Worth It: Take the guessing out of coloring your hair with eSalon's Made for You Custom Hair Color , a tailored service that features in-house colorists hand-mixing a color kit made just for you. Its high-quality, ammonia-free pigments are so spot-on that it's won four Best of Beauty Awards and four Readers' Choice Awards to date—no big deal. After answering a quick set of questions about your hair texture, skin tone, amount of grays, and so forth, a colorist whips up a bespoke batch of permanent or semi-permanent dye, delivered right to your door.

Editor Tip: Allure tester Liana Schaffner previously said in her review of the kit that this is an ideal set for hair dye beginners. "It basically makes DIY at-home hair color foolproof—the beauty equivalent of a soufflé recipe that won't collapse below sea level," she wrote.

Formula Type: Permanent or semi-permanent | Available Shades: Custom color only

Best Hair Gloss Kit: Kristin Ess Signature Hair Gloss

Kristin Ess

Kristin Ess Signature Hair Gloss

Ulta Beauty

Why It's Worth It: Not only does the Kristin Ess Signature Hair Gloss (available in eight shades) boost your color's vibrancy, but it also keeps your hair feeling healthy and looking super shiny. Its Alkaline Neutralizing System adds a layer of much-needed protection, preventing hard-water minerals from being deposited onto your hair and scalp. "This is a great option for somebody who wants to adjust their hair at home and it works for all hair types," says bicoastal hair colorist Cherin Choi . The color will last three to four weeks and gradually fade depending on how often you wash your hair.

Editor's Tip: This gloss in the shade Copper Penny went viral on TikTok for the particularly stunning shine and color boost it provides to faux and natural redheads alike.

Formula Type: Temporary | Available Shades: 8

Best Color-Depositing Conditioner: Davines Alchemic Conditioner

Davines Alchemic Conditioner

Why It's Worth It: Craving a hair color update but don't want to commit just yet? Try the Davines Alchemic Conditioner, also recommended by Choi. Each of its five temporary shades will gradually fade more and more after each shampoo. How long the color lasts depends on your hair health and the shade you choose.

Editor Tip: For an even application, "It's always best to start in the back and work your way forward to the front of your hairline," says Choi, who says this formula will work best on lighter hair as the pigments will not be visible on dark hair.

Formula Type: Temporary | Available Shades: 5

Best Semi-Permanent Dye: Good Dye Young Semi-Permanent Hair Color

Good Dye Young

Good Dye Young Semi-Permanent Hair Color

Why It's Worth It: Unleash your creativity with Good Dye Young's Semi-Permanent Hair Color , a vibrant lineup of neons and jewel tones. Fitting for essentially every hair type from straight to curly to tightly coiled, this Hayley Williams-backed formula provides fun, pigmented color that lasts up to four to six weeks. Check out their site to shop the variety of electric colors it comes in, like magenta, gold, peach, and teal. And because it's infused with bergamot essential oil, the citrus scent gives off uplifting vibes during application. If you're looking for something a tad more low-key (read; no mixing required), check out the Best of Beauty-winning DyeDeposit , a color-depositing mask.

Editor Tip: Allure senior news editor Nicola Dall'Asen loves that this formula's vibrancy and brightness didn't dim for up to two months post-application. "You can mix your Good Dye Young shade of choice into your conditioner for a boost of pigment in between touch-ups, but this formula is so long-lasting, you probably won't need to—and that's on Good Dye Young being low-key magical," she said in her review of the dye.

Formula Type: Semi-permanent | Available Shades: 6

Shiniest Results: IGK Permanent Color Kit

IGK Permanent Color Kit

Why It's Worth It: Get head-turning, shiny hair with IGK's Permanent Hair Color. This easy-to-apply formula is recommended by Lorena Martinez Valdes , a colorist at Maxine Salon in Chicago, for its vibrant, dimensional color that looks as if you've just stepped out of a high-end salon. "It focuses on increasing the shine level, which many at-home color kits lack," Valdes notes. Plus, the formula also leaves your hair feeling softer and smoother. Choose from 21 shades, including various shades of brown and black, as well as light cool lavender, dark coppery blonde, and more.

Editor Tip: To maintain its shine as you wash it, we recommend using an at-home hair gloss in between dye sessions.

Formula Type: Permanent | Available Shades: 21

Best Demi-Permanent: Hally Color Cloud Foaming Hair Color

Hally Color Cloud Foaming Hair Color

Why It's Worth It: Hair color is a tool for self-expression and Hally Color Cloud makes that easy to achieve. The demi-permanent color (which means it lasts up to 24 washes) comes in six shades like Atomic Blonde and Lavender Avalanche, is simple to apply, doesn't leave a mess, and washes out in four to six weeks.

What makes this kit unique, though? It's also like a spa in a box. After prepping your hair with the included clips, you take out the provided gloves, mix the formula, add the foam into your hands, and fully lather it into dry hair for 30 minutes. While you wait for the color to process, relax with a pair of undereye gels or de-stressing putty (both included in the kit) before you shampoo and conditioner as usual. The last step: Enjoy your fresh, new color.

Editor Tip: If you're looking to bleach your hair, Hally has its Totally Clean Bleach set, an easy-to-use bleaching kit that takes the guesswork out of the process. On the opposite end of the spectrum, the Best of Beauty-winning Hally Shade Stix (or Glitter Shade Stix ) is perfect for a one-day stint, like a music festival or birthday blowout.

Formula Type: Demi-permanent | Available Shades: 6

Quickest Cover-Up: Color Wow Root Cover Up

Color Wow Root Cover Up

Why It's Worth It: Color Wow's Root Cover Up , a four-time Best of Beauty Award winner for best root coverage, is a mainstay on the desk and bathroom counter of many an Allure staffer for its ability to cover grays and outgrown roots in a pinch. The pressed powder comes in eight shades (from platinum to black), is free of waxes and dyes, and has the smooth texture and finish of real hair. And because it contains double-ended zinc particles that attach the pigments to each strand of hair-like microscopic magnets, this powder won't budge, even through a downpour or a swim.

Editor Tip: Allure executive beauty director Jenny Bailly gives this pressed hair powder kudos for its innovative brush-on application, which provides precise coverage, and flexible, crunch-free texture. "It's not just for dealing with gray roots," she said in her review of the Root Cover Up. "It will also lighten up dark roots or deepen light ones. It'll even make your hair look thicker."

Formula Type: Temporary | Available Shades: 6

Best Balayage Highlighting Kit: Madison Reed Light Works At-Home Balayage Highlighting Kit

Madison Reed

Madison Reed Light Works Balayage Highlighting Kit

Why It's Worth It: Madison Reed's Light Works At-Home Highlighting Kit helps you achieve the balayage of your dreams in the comfort and convenience of your own bathroom. The set comes with a patent-pending, wishbone-shaped applicator that deposits a lightening cream with a bleaching agent along each section of hair to distribute a perfectly spaced balayage effect.

It also comes with a toner, which is standard in the salon highlighting process, but rare in-home kits. These, plus an innovative post-treatment mask that's included in the box, are the reasons we gave it a 2018 Best of Beauty Award —and we still can't get over this find.

Editor Tip: After highlighting your hair, make sure you provide brass-busting maintenance in between dye sessions with Madison Reed's Color Therapy Mask in Perla, a purple-toned deep conditioner that neutralizes warm tones.

Formula Type: Permanent | Available Shades: 4

Best Shade Range: L'Oréal Paris Féria Shimmering Permanent Hair Color

L'Oréal Paris

L'Oréal Paris Féria Shimmering Hair Color

Why It's Worth It: Whether you're looking to go dark and bold or want to touch up your (faux) natural color, L'Oréal Paris's Féria Shimmering Hair Color line has you covered. You have 38 shades total (you can check out the full range here ) to choose from, each featuring the brand's vibrant, multi-toned formula that gives your permanent tint a more dimensional appearance.

This collection's nourishing formulations are as delightful as their radiant results. Each dye is enriched with a blend of sunflower and coconut oils that significantly minimize dryness and brittle texture. This kit also comes with a bond-repairing conditioner that leaves strands smoother, stronger, and softer than before you dyed it.

Editor Tip: The Féria hair dye lasts at least six weeks, depending on your natural hair color and the pigment you use. To prolong your color, we recommend minimizing your wash days, as skipping wash days allows the color to sit in your hair longer.

Formula Type: Permanent | Available Shades: 38

Best for Damaged Hair: Maria Nila Color Refresh

Maria Nila Color Refresh

Why It's Worth It: If your hair has gone through one too many bleaching sessions without proper hydrating maintenance, take a break from drying, damaging permanent color. Instead, try Maria Nila's Color Refresh, a luxe color-depositing hair mask that releases vibrant pigments onto strands while smoothing and softening them with conditioning argan oil . Depending on your current hair color, you can create anywhere from a light tint to a head of vivid color in 10 minutes max.

Editor Tip: Any of the 15 colors available can be mixed together to create a custom color that'll nourish rather than damage your hair. Just keep in mind that this is a temporary formula that'll last for at least four washes.

Formula Type: Temporary | Available Shades: 15

Best Lightening Kit: Arctic Fox Bleach, Please Complete Hair Lightening Kit

Arctic Fox Bleach, Please Complete Hair Lightening Kit

Why It's Worth It: Arctic Fox's Bleach, Please kit comes with everything you need to lighten your hair in preparation for pastel colors like cotton candy pink, lilac, or platinum. You get a vegetable-based cream bleach, a 35-volume developer enriched with mango and cocoa seed butters, and a pair of latex-free gloves. What's more: The bleach has a violet base to help cool down yellow tones, just like a toner or purple shampoo would.

Editor Tip: For the best results, Arctic Fox recommends using this kit on hair that hasn't been washed in at least 24 hours.

Formula Type: Permanent | Available Shades: 1

Mess-Free Formula: John Frieda Precision Foam Colour

John Frieda

John Frieda Precision Foam Colour

Why It's Worth It: "Anyone who's applied hair color knows that dripping is an annoying part of the application process," says Los Angeles-based hairstylist Damian Monzillo about the advantages of foam application. When you use John Freida's Precision Foam Color, an Allure Best of beauty Award winner, you're left with a "clean bathroom and hairline," he says. Keep in mind that most box kits come with 20 volume developer, which means that the formula can lift hair "exactly one level lighter than where you currently are," Monzillo points out.

Editor Tip: To ensure no one knows you've just dyed your hair, Monzillo recommends using a little bit of Vaseline on and around your hairline skin to prevent any color lines from sticking around. He also advises dividing the hair into half-inch sections while dyeing to allow the color to absorb better. This may seem like overkill, but the results are always better when you take your time.

Formula Type: Permanent | Available Shades: 19

Best Color Booster: DpHue Color Dream Demi-Permanent Kit

DpHue Color Dream Demi-Permanent Kit

Why It's Worth It: DpHue's Color Dream Demi-Permanent Kit features eight natural colors such as Cool Blonde or Light Brown that won't fade for up to 16 washes. This ammonia-free formula is formulated to be a color enhancer that adds a subtle oomph to your current color—whether it's already color-treated or virgin—and even blends up to 20% of your grays if you're encountering some early bloomers. Whatever the case, this is a fabulous refresher or toner to keep handy in your shower for in-between color sessions.

Editor Tip: For fast-acting root touch-ups, try DpHue's Best of Beauty-winning Root Touch-Up Kit . "This one gave me full coverage and rich, shiny color that lasted until the professional color appointment I finally made it to a month later," said Bailly in her review.

Formula Type: Demi-permanent | Available Shades: 8

Best Scent: Clairol Nice'n Easy Permanent Hair Dye

Clairol Nice'n Easy Permanent Hair Dye

Why It's Worth It: Clairol revamped its original formula for its Nice 'n Easy hair dye to axe the usually nauseating ammonia-laden scent of most box dyes. Instead, you'll catch a whiff of floral lilies in its drip-free formula. On top of its pleasant scent, this elevated formulation contains coconut oil to offset the usually drying process of coloring your hair. Of course, even with the upgrade, you still get the same gorgeous at-home color that makes this approachable box a drugstore staple.

Editor Tip: If you prefer an ammonia-free, demi-permanent formula, try Clairol's Natural Instincts box dye, which contains moisturizing coconut oil and aloe vera extract.

No Mixing Required: Christophe Robin Temporary Gel

Christophe Robin

Christophe Robin Temporary Gel

Why It's Worth It: Apply the tinted Christophe Robin Temporary Color Gel straight from the bottle (no mixing required) to conceal sparse gray hairs and rinse until the water runs clear. Once you're done, you'll find that your color is more luminous—and your grays less apparent—through at least five shampoos. Important rule: Cleanse with a silicone-free shampoo before applying this gel to towel-dried hair. Don't shampoo after rinsing.

Editor Tip: If your scalp is sensitive, you'll be glad to know that this formula is infused with oat fakes to keep irritation at bay.

Formula Type: Temporary | Available Shades: 4

The first rule of thumb—and a solid piece of advice to live by—is that looks can be deceiving. It may seem like your dream shade is staring right at you, but our best bet is to turn the package around and see how the formula will actually look on your hair type, explains hairstylist Andrew Fitzsimons , who the Kardashian-Jenner family has on speed dial .

"Be sure to thoroughly consult the chart on the side or the back, which gives a better indication of where your hair color will end up, based on your beginning hue," says Fitzsimons. Dana Ionato , a colorist at Sally Hershberger's Downtown salon in New York City, agrees: "The color always ends up lighter than the model's hair on the packaging [because] the developer in at-home permanent dyes is very strong—stronger than the ones we use in the salon—so it lifts the color and makes it lighter than what you see on the box."

Even if you consult the back of the box for guidance, it can still be tricky to figure out your perfect shade. According to Ionato, for at-home permanent dyes, your best bet is choosing a color that's a touch darker than what you're going for because of the strong developer. But, for semi-permanent dyes, it's the opposite. "Semi-permanent formulas don't have a developer, meaning they get darker and darker the longer you leave them in your hair, so it's safer to choose a color that's a bit lighter from the get-go," Ionato explains.

According to Fitzsimons, conditioning is another crucial step you don't want to miss. "Using a deep conditioner at the end of the dyeing process seals the cuticle, so your strands stop absorbing the color," he says. “If you skip conditioning, you'll end up darker than you expected.”

• Cherin Choi , bicoastal hair colorist
• Lorena Martinez Valdes , a colorist at Maxine Salon in Chicago
• Damian Monzillo , a Los Angeles-based hairstylist and colorist
• Andrew Fitzsimons , a Los Angeles-based hairstylist

We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn’t want to pick up a purple shampoo that’s only been reviewed by someone with, say, auburn hair, or a diffuser that's never been tested by anyone with curls—right?

For our review of the best at-home hair color products, we enlisted the help of multiple editors, writers, contributors, and professional colorists to find the most vibrant, long-lasting hair dye formulations. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page .

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Got your dye? Now, step up your hair-care routine with these products:

• 13 Best Shampoos for Color-Treated Hair That Maintain Vibrancy
• 14 Best Frizzy Hair Products for Smoother, Softer Strands
• The Best Bond Repair Treatments for Stronger, Shinier Hair
• 16 Scalp Treatments That Relieve Dryness, Flaking, and Itching

Now, take a look at Gwyneth Paltrow's dreamy, enormous bathroom setup:

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