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Business Management Case Study: A Complete Breakdown

Gain a comprehensive understanding of the "Business Management Case Study" as we break down the concept from start to finish. Discover the incredible journeys of companies like Apple Inc., Tesla and Netflix as they navigate innovation, global expansion, and transformation. This detailed analysis will provide insights into the dynamic world of business management.

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Case studies play a pivotal role in understanding real-world challenges, strategies, and outcomes in the ever-evolving field of Business Management. This blog dives into the intricacies of a compelling Business Management Case Study, dissecting its components to extract valuable insights for aspiring managers, entrepreneurs, and students alike. Learn the study behind some of the most significant Business Management Case Studies & how an online business degree can help you learn more in this article. 

Table of Contents

1) What is Business Management? 

2) Case Studies in Business Management 

    a) Apple Inc. Innovation 

    b) Tesla’s EV revolution 

    c) Amazon retailer to e-commerce giant 

    d) McDonald’s global expansion 

    e) Netflix’s transformation 

3) Conclusion 

What is Business Management?  

Business Management refers to the set of activities, strategies, and practices employed to oversee and coordinate an organisation's operations, resources, and personnel to achieve specific goals and objectives. It encompasses a wide range of responsibilities to ensure an organisation's efficient and effective functioning across various functional areas. 

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Case Studies in Business Management  

Here are some of the notable case studies in the field of Business Management that have garnered attention due to their complexity, innovative strategies, and significant impact on their respective industries:  

Business Management: Case Studies

Apple Inc. innovation  

a) Background: Apple Inc. is a global technology giant noted for its innovative products and design-driven approach. In the early 2000s, Apple faced intense competition and declining market share. The company needed to reinvent itself to remain relevant and competitive. 

b) Problem statement: Apple's challenge was revitalising its product line and regaining market leadership while navigating a rapidly changing technological world. 

c) Analysis of the situation: The Case Study dives into Apple's design thinking and customer-centric innovation to develop products that seamlessly blend form and function. The company's focus on user experience, ecosystem integration, and attention to detail set it apart from its competitors. 

d) Proposed solutions: Apple's strategy involved launching breakthrough products like the iPod, iPhone, and iPad that redefined their respective markets. The company also invested heavily in creating a robust ecosystem through iTunes and the App Store. 

e) Chosen strategy: Apple's commitment to user-centred design and innovation became the cornerstone of its success. The strategy encompassed cutting-edge technology, minimalist design, and exceptional user experience. 

f) Implementation process: Apple's implementation involved rigorous research and development, collaboration among various teams, and meticulous attention to detail. The company also established a loyal customer base through iconic product launches and marketing campaigns. 

g) Results and outcomes: Apple's strategy paid off immensely, leading to a resurgence in its market share, revenue, and brand value. The company's products became cultural touchstones, and its ecosystem approach set new standards for the technology industry. 

Tesla’s EV revolution  

a) Background: Tesla, led by Elon Musk, aimed to disrupt the traditional automotive industry by introducing electric vehicles (EVs) that combined sustainability, performance, and cutting-edge technology. 

b) Problem statement: Tesla faced challenges related to the production, scalability, and market acceptance of electric vehicles in an industry dominated by internal combustion engine vehicles. 

c) Analysis of the situation: This Case Study examines Tesla's unique approach, which combines innovation in electric powertrains, battery technology, and software. The company also adopted a direct-to-consumer sales model, bypassing traditional dealership networks. 

d) Proposed solutions: Tesla's solutions included building a network of Supercharger stations, developing advanced autonomous driving technology, and leveraging over-the-air software updates to improve vehicle performance and features. 

e) Chosen strategy: Tesla focused on high-quality engineering, creating a luxury brand image for EVs, and promoting a community of passionate supporters. The company also bet on long-term sustainability and energy innovation beyond just manufacturing cars. 

f) Implementation process: Tesla faced production challenges, supply chain issues, and scepticism from traditional automakers. The company's determination to continuously refine its vehicles and technology resulted in incremental improvements and increased consumer interest. 

g) Results and outcomes: Tesla's innovative approach catapulted it into the forefront of the EV market. The Model S, Model 3, Model X, and Model Y gained popularity for their performance, range, and technology. Tesla's market capitalisation surged, and the company played a significant part in changing the perception of electric vehicles. 

Amazon retailer to e-commerce giant  

a) Background: Amazon started as an online bookstore in the 1990s and quickly expanded its offerings to become the world's largest online retailer. However, its journey was riddled with challenges and risks. 

b) Problem statement: Amazon faced difficulties in achieving profitability due to its aggressive expansion, heavy investments, and price competition. The company needed to find a way to sustain its growth and solidify its position in the e-commerce market. 

c) Analysis of the situation: This Case Study explores Amazon's unique business model, which prioritises customer satisfaction, convenience, and diversification. The company continuously experimented with new ideas, services, and technologies. 

d) Proposed solutions: Amazon's solutions included the introduction of Amazon Prime, the Kindle e-reader, and the development of its third-party seller marketplace. These initiatives aimed to enhance customer loyalty, expand product offerings, and increase revenue streams. 

e) Chosen strategy: Amazon's strategy revolved around long-term thinking, customer obsession, and a willingness to invest heavily in innovation and infrastructure, even at the expense of short-term profits. 

f) Implementation process: Amazon's implementation involved building a vast network of fulfilment centres, investing in advanced technology for logistics and supply chain management, and expanding its services beyond e-commerce into cloud computing (Amazon Web Services) and entertainment (Amazon Prime Video). 

g) Results and outcomes: Amazon's strategy paid off as it transformed from an online bookstore to an e-commerce behemoth. The company not only achieved profitability but also diversified into various sectors, making Jeff Bezos the richest person in the world for a time. 

McDonald’s global expansion  

a) Background: McDonald's is one of the world's largest and most recognisable fast-food chains. The Case Study focuses on the company's global expansion strategy and challenges in adapting to diverse cultural preferences and market conditions. 

b) Problem statement: McDonald's challenge was maintaining its brand identity while tailoring its menu offerings and marketing strategies to suit different countries' preferences and cultural norms. 

c) Analysis: The Case Study analyses McDonald's localisation efforts, menu adaptations, and marketing campaigns in different countries. It explores how the company balances standardisation with customisation to appeal to local tastes. 

d) Solutions and outcomes: McDonald's successfully combines global branding with localized strategies, resulting in sustained growth and customer loyalty in various markets. The Case Study demonstrates the importance of understanding cultural nuances in international business. 

Netflix’s evolution  

a) Background: Netflix started as a DVD rental-by-mail service and became a leading global streaming platform. The Case Study explores Netflix's strategic evolution, content production, and influence on the entertainment industry. 

b) Problem statement: Netflix's challenge was transitioning from a traditional DVD rental business to a digital streaming service while competing with established cable networks and other streaming platforms. 

c) Analysis: The Case Study analyses Netflix's shift to online streaming, its investment in original content production, and its use of data analytics to personalise user experiences and content recommendations. 

d) Solutions and outcomes: Netflix's strategic pivot and focus on content quality and user experience contributed to its dominance in the streaming market. The Case Study illustrates how embracing digital disruption and customer-centric strategies can drive success.  

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Conclusion  

These case studies offer valuable insights into different facets of Business Management, including innovation, strategic decision-making, customer-centric approaches, and market disruption. Analysing these cases provides aspiring managers and entrepreneurs with real-world examples of how effective strategies, risk-taking, and adaptability can lead to remarkable success in the dynamic business world. 

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Case Study Research Method in Psychology

Saul Mcleod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul Mcleod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

Learn about our Editorial Process

Olivia Guy-Evans, MSc

Associate Editor for Simply Psychology

BSc (Hons) Psychology, MSc Psychology of Education

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.

On This Page:

Case studies are in-depth investigations of a person, group, event, or community. Typically, data is gathered from various sources using several methods (e.g., observations & interviews).

The case study research method originated in clinical medicine (the case history, i.e., the patient’s personal history). In psychology, case studies are often confined to the study of a particular individual.

The information is mainly biographical and relates to events in the individual’s past (i.e., retrospective), as well as to significant events that are currently occurring in his or her everyday life.

The case study is not a research method, but researchers select methods of data collection and analysis that will generate material suitable for case studies.

Freud (1909a, 1909b) conducted very detailed investigations into the private lives of his patients in an attempt to both understand and help them overcome their illnesses.

This makes it clear that the case study is a method that should only be used by a psychologist, therapist, or psychiatrist, i.e., someone with a professional qualification.

There is an ethical issue of competence. Only someone qualified to diagnose and treat a person can conduct a formal case study relating to atypical (i.e., abnormal) behavior or atypical development.

case study

 Famous Case Studies

  • Anna O – One of the most famous case studies, documenting psychoanalyst Josef Breuer’s treatment of “Anna O” (real name Bertha Pappenheim) for hysteria in the late 1800s using early psychoanalytic theory.
  • Little Hans – A child psychoanalysis case study published by Sigmund Freud in 1909 analyzing his five-year-old patient Herbert Graf’s house phobia as related to the Oedipus complex.
  • Bruce/Brenda – Gender identity case of the boy (Bruce) whose botched circumcision led psychologist John Money to advise gender reassignment and raise him as a girl (Brenda) in the 1960s.
  • Genie Wiley – Linguistics/psychological development case of the victim of extreme isolation abuse who was studied in 1970s California for effects of early language deprivation on acquiring speech later in life.
  • Phineas Gage – One of the most famous neuropsychology case studies analyzes personality changes in railroad worker Phineas Gage after an 1848 brain injury involving a tamping iron piercing his skull.

Clinical Case Studies

  • Studying the effectiveness of psychotherapy approaches with an individual patient
  • Assessing and treating mental illnesses like depression, anxiety disorders, PTSD
  • Neuropsychological cases investigating brain injuries or disorders

Child Psychology Case Studies

  • Studying psychological development from birth through adolescence
  • Cases of learning disabilities, autism spectrum disorders, ADHD
  • Effects of trauma, abuse, deprivation on development

Types of Case Studies

  • Explanatory case studies : Used to explore causation in order to find underlying principles. Helpful for doing qualitative analysis to explain presumed causal links.
  • Exploratory case studies : Used to explore situations where an intervention being evaluated has no clear set of outcomes. It helps define questions and hypotheses for future research.
  • Descriptive case studies : Describe an intervention or phenomenon and the real-life context in which it occurred. It is helpful for illustrating certain topics within an evaluation.
  • Multiple-case studies : Used to explore differences between cases and replicate findings across cases. Helpful for comparing and contrasting specific cases.
  • Intrinsic : Used to gain a better understanding of a particular case. Helpful for capturing the complexity of a single case.
  • Collective : Used to explore a general phenomenon using multiple case studies. Helpful for jointly studying a group of cases in order to inquire into the phenomenon.

Where Do You Find Data for a Case Study?

There are several places to find data for a case study. The key is to gather data from multiple sources to get a complete picture of the case and corroborate facts or findings through triangulation of evidence. Most of this information is likely qualitative (i.e., verbal description rather than measurement), but the psychologist might also collect numerical data.

1. Primary sources

  • Interviews – Interviewing key people related to the case to get their perspectives and insights. The interview is an extremely effective procedure for obtaining information about an individual, and it may be used to collect comments from the person’s friends, parents, employer, workmates, and others who have a good knowledge of the person, as well as to obtain facts from the person him or herself.
  • Observations – Observing behaviors, interactions, processes, etc., related to the case as they unfold in real-time.
  • Documents & Records – Reviewing private documents, diaries, public records, correspondence, meeting minutes, etc., relevant to the case.

2. Secondary sources

  • News/Media – News coverage of events related to the case study.
  • Academic articles – Journal articles, dissertations etc. that discuss the case.
  • Government reports – Official data and records related to the case context.
  • Books/films – Books, documentaries or films discussing the case.

3. Archival records

Searching historical archives, museum collections and databases to find relevant documents, visual/audio records related to the case history and context.

Public archives like newspapers, organizational records, photographic collections could all include potentially relevant pieces of information to shed light on attitudes, cultural perspectives, common practices and historical contexts related to psychology.

4. Organizational records

Organizational records offer the advantage of often having large datasets collected over time that can reveal or confirm psychological insights.

Of course, privacy and ethical concerns regarding confidential data must be navigated carefully.

However, with proper protocols, organizational records can provide invaluable context and empirical depth to qualitative case studies exploring the intersection of psychology and organizations.

  • Organizational/industrial psychology research : Organizational records like employee surveys, turnover/retention data, policies, incident reports etc. may provide insight into topics like job satisfaction, workplace culture and dynamics, leadership issues, employee behaviors etc.
  • Clinical psychology : Therapists/hospitals may grant access to anonymized medical records to study aspects like assessments, diagnoses, treatment plans etc. This could shed light on clinical practices.
  • School psychology : Studies could utilize anonymized student records like test scores, grades, disciplinary issues, and counseling referrals to study child development, learning barriers, effectiveness of support programs, and more.

How do I Write a Case Study in Psychology?

Follow specified case study guidelines provided by a journal or your psychology tutor. General components of clinical case studies include: background, symptoms, assessments, diagnosis, treatment, and outcomes. Interpreting the information means the researcher decides what to include or leave out. A good case study should always clarify which information is the factual description and which is an inference or the researcher’s opinion.

1. Introduction

  • Provide background on the case context and why it is of interest, presenting background information like demographics, relevant history, and presenting problem.
  • Compare briefly to similar published cases if applicable. Clearly state the focus/importance of the case.

2. Case Presentation

  • Describe the presenting problem in detail, including symptoms, duration,and impact on daily life.
  • Include client demographics like age and gender, information about social relationships, and mental health history.
  • Describe all physical, emotional, and/or sensory symptoms reported by the client.
  • Use patient quotes to describe the initial complaint verbatim. Follow with full-sentence summaries of relevant history details gathered, including key components that led to a working diagnosis.
  • Summarize clinical exam results, namely orthopedic/neurological tests, imaging, lab tests, etc. Note actual results rather than subjective conclusions. Provide images if clearly reproducible/anonymized.
  • Clearly state the working diagnosis or clinical impression before transitioning to management.

3. Management and Outcome

  • Indicate the total duration of care and number of treatments given over what timeframe. Use specific names/descriptions for any therapies/interventions applied.
  • Present the results of the intervention,including any quantitative or qualitative data collected.
  • For outcomes, utilize visual analog scales for pain, medication usage logs, etc., if possible. Include patient self-reports of improvement/worsening of symptoms. Note the reason for discharge/end of care.

4. Discussion

  • Analyze the case, exploring contributing factors, limitations of the study, and connections to existing research.
  • Analyze the effectiveness of the intervention,considering factors like participant adherence, limitations of the study, and potential alternative explanations for the results.
  • Identify any questions raised in the case analysis and relate insights to established theories and current research if applicable. Avoid definitive claims about physiological explanations.
  • Offer clinical implications, and suggest future research directions.

5. Additional Items

  • Thank specific assistants for writing support only. No patient acknowledgments.
  • References should directly support any key claims or quotes included.
  • Use tables/figures/images only if substantially informative. Include permissions and legends/explanatory notes.
  • Provides detailed (rich qualitative) information.
  • Provides insight for further research.
  • Permitting investigation of otherwise impractical (or unethical) situations.

Case studies allow a researcher to investigate a topic in far more detail than might be possible if they were trying to deal with a large number of research participants (nomothetic approach) with the aim of ‘averaging’.

Because of their in-depth, multi-sided approach, case studies often shed light on aspects of human thinking and behavior that would be unethical or impractical to study in other ways.

Research that only looks into the measurable aspects of human behavior is not likely to give us insights into the subjective dimension of experience, which is important to psychoanalytic and humanistic psychologists.

Case studies are often used in exploratory research. They can help us generate new ideas (that might be tested by other methods). They are an important way of illustrating theories and can help show how different aspects of a person’s life are related to each other.

The method is, therefore, important for psychologists who adopt a holistic point of view (i.e., humanistic psychologists ).

Limitations

  • Lacking scientific rigor and providing little basis for generalization of results to the wider population.
  • Researchers’ own subjective feelings may influence the case study (researcher bias).
  • Difficult to replicate.
  • Time-consuming and expensive.
  • The volume of data, together with the time restrictions in place, impacted the depth of analysis that was possible within the available resources.

Because a case study deals with only one person/event/group, we can never be sure if the case study investigated is representative of the wider body of “similar” instances. This means the conclusions drawn from a particular case may not be transferable to other settings.

Because case studies are based on the analysis of qualitative (i.e., descriptive) data , a lot depends on the psychologist’s interpretation of the information she has acquired.

This means that there is a lot of scope for Anna O , and it could be that the subjective opinions of the psychologist intrude in the assessment of what the data means.

For example, Freud has been criticized for producing case studies in which the information was sometimes distorted to fit particular behavioral theories (e.g., Little Hans ).

This is also true of Money’s interpretation of the Bruce/Brenda case study (Diamond, 1997) when he ignored evidence that went against his theory.

Breuer, J., & Freud, S. (1895).  Studies on hysteria . Standard Edition 2: London.

Curtiss, S. (1981). Genie: The case of a modern wild child .

Diamond, M., & Sigmundson, K. (1997). Sex Reassignment at Birth: Long-term Review and Clinical Implications. Archives of Pediatrics & Adolescent Medicine , 151(3), 298-304

Freud, S. (1909a). Analysis of a phobia of a five year old boy. In The Pelican Freud Library (1977), Vol 8, Case Histories 1, pages 169-306

Freud, S. (1909b). Bemerkungen über einen Fall von Zwangsneurose (Der “Rattenmann”). Jb. psychoanal. psychopathol. Forsch ., I, p. 357-421; GW, VII, p. 379-463; Notes upon a case of obsessional neurosis, SE , 10: 151-318.

Harlow J. M. (1848). Passage of an iron rod through the head.  Boston Medical and Surgical Journal, 39 , 389–393.

Harlow, J. M. (1868).  Recovery from the Passage of an Iron Bar through the Head .  Publications of the Massachusetts Medical Society. 2  (3), 327-347.

Money, J., & Ehrhardt, A. A. (1972).  Man & Woman, Boy & Girl : The Differentiation and Dimorphism of Gender Identity from Conception to Maturity. Baltimore, Maryland: Johns Hopkins University Press.

Money, J., & Tucker, P. (1975). Sexual signatures: On being a man or a woman.

Further Information

  • Case Study Approach
  • Case Study Method
  • Enhancing the Quality of Case Studies in Health Services Research
  • “We do things together” A case study of “couplehood” in dementia
  • Using mixed methods for evaluating an integrative approach to cancer care: a case study

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Ion Quiz Questions and Answers

simply nature case study business answers

How comfortable are you delivering a speech about a topic you’re passionate about in front of 20,000 people?

  • I live for that kind of attention! Bring it on.
  • I’d be nervous, but I could pull it off.
  • Public speaking is my nightmare, no matter the size of the crowd.
  • I’d rather share my knowledge in a more intimate setting.

What’s your favorite memory of a time you felt truly inspired, like a Muse was whispering in your ear?

  • The time a challenging project suddenly clicked, and I poured my heart into it.
  • That moment in nature when everything felt connected and vibrant.
  • Listening to a piece of music that transported me to another world.
  • Having a conversation that sparked new ideas and insights.

You have a choice: Spend an afternoon with Socrates discussing philosophy, or spend it with Ion, listening to him recite Homer. Which do you choose?

  • Socrates, no question! I love a good philosophical debate.
  • Ion. Homer’s epics are timeless, and hearing them performed live would be incredible.
  • Honestly, I’d probably be too intimidated to enjoy either.
  • I’d rather spend the afternoon with friends, having a good time.

You have an hour to prepare for a debate about the nature of art. What do you do?

  • I’d dive into some philosophical texts and brush up on my Socrates.
  • I’d seek out art that moves me and try to articulate why it resonates.
  • I’d probably just overthink it and end up feeling completely unprepared.
  • I’d find someone more knowledgeable to debate in my place!

What’s your go-to source for inspiration: music, poetry, nature, philosophical discussions?

  • Music all the way! It speaks to my soul.
  • Poetry. The way words create images and emotions is pure magic.
  • Nature. There’s nothing more grounding and inspiring than connecting with the natural world.
  • Philosophical discussions. They challenge my thinking and open up new perspectives.

Someone asks, “How inspired are you feeling today, really?” What’s the actual answer?

  • I’m buzzing with creative energy! Ideas are flowing like a river.
  • I’m feeling pretty inspired. I’m ready to tackle some challenges.
  • Honestly, I’m feeling a bit stuck. Hopefully, inspiration will strike soon.
  • I don’t really think about inspiration. I just do what needs to be done.

What makes you nervous about relying solely on inspiration for creative work?

  • The fear that the Muse might abandon me, leaving me empty and uninspired.
  • The pressure to perform when inspiration strikes, knowing it might be fleeting.
  • The inconsistency. Some days are bursting with ideas, while others are frustratingly blank.
  • I don’t rely solely on inspiration. I believe in discipline and hard work.

What is your absolute favorite work of art (painting, sculpture, music, literature, etc.) that you believe embodies the power of divine inspiration?

  • Michelangelo’s David. The sheer skill and artistry are breathtaking.
  • Beethoven’s Symphony No. 9. It’s a masterpiece of human emotion and musical genius.
  • Van Gogh’s Starry Night. The swirling colors and expressive brushstrokes convey such raw emotion.
  • Shakespeare’s Hamlet. The depth of the characters and the enduring themes are a testament to his genius.

Tell us a little about your understanding of the relationship between technical skill and artistic inspiration.

  • I believe true art requires a balance of both. Technique without inspiration is hollow, but inspiration without skill can be difficult to express effectively.
  • I think inspiration is the driving force, while technical skill is a tool to bring that vision to life.
  • Honestly, I don’t think about it too much. I appreciate art that moves me, regardless of how it was created.
  • I lean more towards appreciating the technical mastery and craftsmanship of art.

You are at a party, and a lively discussion about whether art requires knowledge or inspiration erupts. What do you do?

  • I jump right in, eager to share my thoughts and debate the finer points.
  • I listen attentively, observing the different perspectives and formulating my own opinions.
  • I try to steer the conversation to a less intense topic. Parties are for socializing, not debating philosophy!
  • I find a quiet corner and strike up a conversation with someone who shares my interests.

If you could choose any superpower, would you choose to be the most technically skilled artist in the world or to have an endless well of divine inspiration?

  • Endless inspiration! I’d love to bring a constant stream of fresh ideas to life.
  • Technical skill. Imagine the masterpieces I could create with perfect execution.
  • I’m happy with the skills and inspiration I have. I don’t need superpowers.
  • I’d choose a superpower unrelated to art, like teleportation or mind-reading.

What’s the first thing that comes to mind when you think about the concept of the Muse?

  • A mystical source of creativity and brilliance, guiding artists toward greatness.
  • A romantic notion that doesn’t really resonate with my understanding of art.
  • A fascinating idea explored by ancient philosophers, but not something I take literally.
  • I associate it with Greek mythology and stories about the gods.

What happened in the past when you realized that inspiration doesn’t always strike on demand?

  • I learned to cultivate inspiration through practice, exploration, and exposure to new ideas.
  • It was frustrating at first, but I came to accept that creativity ebbs and flows.
  • It made me question whether I had what it takes to be truly creative.
  • I’ve never relied solely on inspiration. I believe in discipline and hard work.

What’s your favorite aspect of engaging with a piece of art: the emotional response, the intellectual stimulation, the technical mastery, or something else entirely?

  • Definitely the emotional response. Art should make you feel something.
  • I love the intellectual challenge of unpacking complex themes and ideas.
  • I appreciate the technical skill and craftsmanship that goes into creating a masterpiece.
  • I enjoy the way art can transport me to different worlds and perspectives.

What keeps you up at night about the state of art in the world today?

  • The increasing commodification of art and the pressure to create commercially viable work.
  • The lack of support for emerging artists and the challenges of making a living from art.
  • The overwhelming amount of content and the difficulty of cutting through the noise.
  • I sleep just fine. There will always be incredible art being created if you know where to look.

What’s your idea of the perfect artist?

  • Someone who is both incredibly skilled and deeply inspired, able to bring their unique vision to life.
  • Someone who creates art that is authentic, meaningful, and connects with people on an emotional level.
  • Someone who is constantly pushing boundaries and challenging conventional notions of art.
  • Someone who is passionate, dedicated, and committed to their craft.

When you think about the concept of artistic “genius,” what are you most concerned about?

  • The potential for exploitation, where artists are pressured to produce work that meets market demands.
  • The pressure it puts on artists to constantly outdo themselves and live up to unrealistic expectations.
  • The tendency to romanticize mental illness and associate it with creativity.
  • I think “genius” is subjective and often used to elevate certain artists while marginalizing others.

How often do you actively seek out opportunities to experience new forms of art and challenge your artistic palate?

  • All the time! I love exploring different genres, mediums, and cultural expressions.
  • Fairly regularly. I make an effort to attend exhibitions, performances, and screenings.
  • Not as often as I’d like. Life gets in the way sometimes.
  • I have my preferred forms of art that I stick to.

What do you dream about when it comes to making a meaningful contribution to the world through art?

  • Creating a masterpiece that inspires generations to come and stands the test of time.
  • Touching people’s lives with my art, sparking conversations, and fostering understanding.
  • Building a community around my work and connecting with others who share my passions.
  • I don’t aspire to change the world with my art. I create for my own enjoyment and fulfillment.

What aspect of experiencing a powerful performance, like Ion’s recitation of Homer, makes you the most happy?

  • The way it transports you to another time and place, immersing you in the story.
  • The emotional connection you feel with the performer and the audience, sharing a collective experience.
  • The skill and artistry of the performer, their ability to bring the words to life.
  • I prefer experiencing art in solitude, where I can reflect on it at my own pace.

Which of these scenarios would you enjoy the most: Attending a modern-day poetry slam, engaging in a philosophical debate about art, or witnessing a captivating theatrical performance?

  • A poetry slam. I love the raw energy and spoken word artistry.
  • A philosophical debate. It’s always stimulating to engage in intellectual discourse.
  • A theatrical performance. The combination of acting, music, and set design can be incredibly immersive.

How do you feel about the idea of artistic inspiration being a form of divine possession, like the Corybantian revelers experiencing a god-induced frenzy?

  • It’s a fascinating concept that speaks to the transformative power of art.
  • I’m a bit skeptical. I tend to view inspiration as a more internal process.
  • I think it’s important to be open to different interpretations of art and creativity.
  • I prefer a more rational explanation for artistic inspiration.

In a perfect world, how would society value and support artists?

  • Artists would be recognized for their contributions to society and provided with the resources to thrive.
  • There would be a greater emphasis on arts education, fostering creativity from a young age.
  • Art would be accessible to everyone, regardless of background or socioeconomic status.
  • I think the current system works well enough.

How do you feel about the idea of specializing in one specific art form or artistic period, like Ion’s expertise in Homer?

  • I admire the dedication to mastery, but I prefer to explore a wider range of art forms.
  • I think it’s important to be well-versed in different areas but also to have a specialty.
  • I believe in following your passions, even if it means focusing on a niche area.
  • I think it’s more important to be a well-rounded individual with diverse interests.

What comes to mind when you hear the term “rhapsode”?

  • A skilled performer who breathes life into ancient texts, captivating audiences with their storytelling abilities.
  • A figure from ancient Greece, a reminder of the rich history of oral tradition and performance.
  • I’d have to look it up. I’m not familiar with the term.

What is your strongest opinion about art’s role in society?

  • Art is essential for human expression, reflection, and social commentary. It has the power to inspire change and challenge perspectives.
  • Art provides beauty, escapism, and entertainment, enriching our lives in countless ways.
  • Art fosters critical thinking, encourages dialogue, and helps us make sense of the world around us.
  • Art is subjective, and its value lies in the eye of the beholder.

If you could wave a magic wand, what would the perfect world of art appreciation look like?

  • People would approach art with open minds and hearts, willing to engage with diverse perspectives and interpretations.
  • Art would be valued not just for its aesthetic qualities, but also for its social and cultural significance.
  • Everyone would have access to high-quality arts education and opportunities for creative expression.

You have a free weekend to immerse yourself in anything art-related. What do you do?

  • I’d travel to a new city and spend the weekend exploring museums, galleries, and art installations.
  • I’d attend a music festival or concert series, immersing myself in different genres and performances.
  • I’d curl up with a stack of art books and lose myself in the world of painting, sculpture, and photography.
  • I’d gather with friends for a creative weekend, making music, writing poetry, or painting together.

What (causes, topics, interests, etc.) are you most passionate about, and how do you see those passions intersecting with the world of art?

  • I’m passionate about social justice, and I believe art can be a powerful tool for raising awareness and advocating for change.
  • I’m fascinated by history, and I love how art provides a window into different cultures and time periods.
  • I’m drawn to nature, and I find endless inspiration in its beauty and complexity.
  • I’m interested in human psychology, and I find art to be a fascinating lens through which to explore the human condition.

How would your friends and family describe your relationship with art?

  • As someone who is passionate, knowledgeable, and always seeking out new artistic experiences.
  • As someone who appreciates beauty in all its forms and finds joy in creative expression.
  • As someone who is thoughtful, analytical, and enjoys engaging with art on a deeper level.
  • As someone who enjoys art but doesn’t necessarily make it a central focus of their life.

Assessment Question Formats

What happens if you’re asked to analyze a work of art you don’t particularly like or understand?

  • I try to approach it with an open mind, looking for aspects that might resonate with me.
  • I focus on the technical aspects, appreciating the skill and craftsmanship even if the subject matter doesn’t appeal to me.
  • I’m honest about my lack of connection, acknowledging that art is subjective.
  • I try to find something positive to say, even if it’s a bit of a stretch.

Which of the following is most accurate when it comes to your approach to understanding art: trusting your gut reaction, researching the context and artist’s intention, or engaging in discussions and seeking multiple perspectives?

  • I trust my gut. If a piece of art moves me, that’s all that matters.
  • I like to understand the context and the artist’s intention before forming an opinion.
  • I enjoy hearing different perspectives and engaging in discussions about art.

How well do you think you could articulate your interpretation of a complex work of art to someone unfamiliar with it?

  • I’m pretty good at explaining things clearly and concisely.
  • I might struggle to find the right words to convey my thoughts and feelings.
  • I’d rather just experience art than try to explain it.

Do you have a go-to method for cultivating inspiration when you’re feeling creatively stuck, such as visiting a museum, listening to music, or spending time in nature?

  • Absolutely! I have a whole arsenal of inspiration-boosting activities.
  • I have a few things I try, but sometimes I just have to wait for inspiration to strike.
  • I don’t usually struggle with creative blocks.
  • I believe creativity is a muscle that needs to be exercised regularly.

What do you think you need to deepen your understanding and appreciation of art?

  • More exposure to different art forms, cultures, and historical periods.
  • A stronger foundation in art history and theory.
  • More opportunities to engage in discussions and critiques with other art enthusiasts.
  • I’m content with my current level of understanding.

What is your current biggest challenge when it comes to incorporating art into your life?

  • Finding the time and energy to seek out artistic experiences.
  • Overcoming my own self-consciousness and fear of judgment.
  • Affording tickets to concerts, plays, and exhibitions.
  • I don’t face any significant challenges in this area.

How often do you make a conscious effort to engage with art that challenges your perspectives or pushes you outside of your comfort zone?

  • Frequently. I believe it’s important to expose myself to diverse perspectives.
  • Occasionally. I’m open to new ideas, but I also have my preferences.
  • Rarely. I prefer art that I connect with on an emotional level.
  • Never. I’m not interested in art that makes me feel uncomfortable.

How prepared are you to defend a piece of art that you love from criticism, even if others don’t understand it or find it appealing?

  • Bring on the debate! I can articulate why I connect with a piece of art, even if others don’t share my taste.
  • I’ll happily discuss my perspective, but I respect that art is subjective.
  • I tend to avoid conflict and would likely just agree to disagree.
  • I don’t feel the need to defend my taste in art.

How do you handle the emotional impact of art? Are you comfortable feeling deeply moved, or do you prefer to maintain a degree of emotional distance?

  • I embrace the emotional rollercoaster! Art should make you feel something.
  • I allow myself to be moved, but I also maintain a degree of awareness and reflection.
  • I prefer art that is thought-provoking but not emotionally overwhelming.

Which of the following best describes your current relationship with art: passionate enthusiast, appreciative observer, casual enjoyer, or indifferent bystander?

  • Passionate enthusiast. Art is a central part of my life.
  • Appreciative observer. I enjoy art, but it’s not my main focus.
  • Casual enjoyer. I appreciate art when I encounter it but don’t actively seek it out.
  • Indifferent bystander. Art doesn’t particularly interest me.

What’s the first thing that comes to mind when you disagree with someone’s interpretation of a piece of art?

  • I’m curious to understand their perspective and engage in a respectful discussion.
  • I recognize that art is subjective, and there’s no right or wrong answer.
  • I might internally judge their taste, but I’ll keep my thoughts to myself.

How do you handle encountering art that you find offensive, disturbing, or morally objectionable?

  • I try to understand the context and the artist’s intention before forming a judgment.
  • I acknowledge that art can be provocative and use it as an opportunity for reflection.
  • I avoid art that I find upsetting or offensive.

Which of these is most likely to frustrate you: encountering a piece of art you don’t understand, hearing someone dismiss a work of art you love, or feeling creatively blocked and unable to express yourself artistically?

  • Not understanding a piece of art is the most frustrating. I like to feel like I “get it.”
  • Hearing someone dismiss something I love is infuriating. How dare they!
  • Feeling creatively blocked is the worst. It’s like having a song stuck in my head that I can’t get out.

What do you think is missing in your quest to fully immerse yourself in the world of art?

  • Time, money, and access to more diverse artistic experiences.
  • Confidence in my own artistic abilities and willingness to take creative risks.
  • A community of like-minded individuals to share my passion with.
  • Nothing! I’m living my best art-filled life.

What is your art-related goal?

  • To visit every major art museum in the world.
  • To develop my own artistic skills and find my unique voice.
  • To cultivate a deeper appreciation for art and its impact on society.
  • To simply enjoy art without overthinking it.

How do you determine your own personal taste and preferences when it comes to art?

  • I’m drawn to art that evokes a strong emotional response in me.
  • I gravitate towards art that challenges my thinking and expands my understanding of the world.
  • I appreciate art that is technically skilled and well-executed.
  • I simply know what I like when I see it.

Do you have a specific artist, art movement, or art historical period that you feel particularly drawn to, or are your tastes more eclectic?

  • I’m fascinated by the Renaissance, particularly the works of Michelangelo and Leonardo da Vinci.
  • I’m drawn to the Impressionists, particularly Monet and Degas.
  • I’m more of a modern art enthusiast, drawn to the works of Picasso, Warhol, and Kahlo.
  • My tastes are all over the place. I find something to appreciate in every era and movement.

What is your current level of expertise in identifying different art styles and movements?

  • I can confidently identify major art movements and styles.
  • I recognize some key characteristics but could brush up on my art history.
  • I rely on the labels and descriptions provided by museums and galleries.
  • I don’t put much emphasis on categorizing art.

A friend invites you to a gallery opening featuring an emerging artist whose work you’re unfamiliar with. How do you respond?

  • I’m there! I love discovering new artists.
  • I’ll check out their website or social media beforehand to get a sense of their style.
  • I’ll go if I’m free, but I’m not particularly fussed.

What physical, emotional, or tactical sensation do you experience most when engaging with a powerful piece of art?

  • Goosebumps. I get chills when I encounter art that truly moves me.
  • A lump in my throat. Certain pieces of art evoke such strong emotions that I feel it physically.
  • My mind races with thoughts and interpretations as I try to unpack the meaning.
  • I experience a sense of awe and wonder, like I’m seeing the world in a new light.

Which of the following do you notice yourself worrying about on a day-to-day basis: missing out on a great artistic experience, not having enough time to pursue your creative passions, or not being “artsy” enough to truly appreciate art?

  • I do worry about missing out on incredible art experiences.
  • I wish I had more time to devote to my own creative pursuits.
  • I sometimes feel self-conscious about my lack of formal art education.
  • I don’t really worry about this stuff.

How confident do you feel in your ability to discuss art intelligently and passionately with others?

  • Very confident. I love talking about art.
  • Somewhat confident. I know enough to hold my own, but I’m always learning.
  • Not very confident. I’m more comfortable listening to others discuss art.

How connected do you feel to the global artistic community, and do you actively seek out opportunities to connect with artists and art enthusiasts from different backgrounds and cultures?

  • Very connected. I love engaging with artists from all over the world.
  • I appreciate the global nature of art, but I primarily engage with it within my own community.
  • I’m more interested in exploring art from my own culture and background.

I believe that art has the power to change the world.

  • I completely agree!
  • I think it has the potential to, but it’s not always effective.
  • I’m not sure I believe that.

I’m afraid of being judged for my taste in art.

  • I used to worry about that, but I’ve learned to embrace my own preferences.
  • I don’t let it bother me. Everyone has different tastes.
  • I’m very conscious of how my taste in art is perceived by others.

Which of the following is most likely to frustrate you: trying to recreate a piece of art you love but failing to capture its essence, feeling like you’re not “talented” enough to pursue your own artistic aspirations, or witnessing the commercialization of art and the pressure on artists to create commercially viable work?

  • It’s frustrating when I can’t translate my vision into reality.
  • It’s disheartening to feel limited by my own perceived lack of talent.
  • It’s sad to see art become primarily about profit and marketability.

What is the trickiest part about interpreting abstract or conceptual art, where the meaning isn’t always clear or straightforward?

  • Overcoming my own desire to find a concrete meaning or narrative.
  • Trusting my own intuition and allowing myself to experience the art on a more visceral level.
  • Feeling like I’m missing some crucial piece of information or context.

Do you experience “art fatigue” where you feel overwhelmed by the sheer volume of art available and struggle to appreciate it fully, or do you find ways to manage the influx and savor each experience?

  • I definitely experience art fatigue from time to time. It’s important to take breaks and return with fresh eyes.
  • I try to be selective about the art I engage with, focusing on quality over quantity.
  • I have an insatiable appetite for art and never feel overwhelmed.

Do you have a system in place, such as a list or a dedicated app, for keeping track of artists, exhibitions, and art events that you want to experience, or do you rely on serendipity and chance encounters?

  • I’m a meticulous planner. I have spreadsheets and color-coded calendars.
  • I jot down notes and ideas in a notebook, but I’m also open to spontaneous adventures.
  • I go with the flow and see what catches my eye.

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Case Study on Nature of Business

Nature of business case study:.

Nature of business is the broad issue which defines to what sector the definite business belongs. It is obvious that every organization belongs to different sorts or types which differ according to their structure, field of activity and type of production.The first sector is the statutory sector which is aimed at the supply of people with the authority services, which can be observed in the public and personal care about the problems of various people.

The second sector is the voluntary sector which is characterized with the non-profit approach towards the work and very often the business is associated with free voluntary work and charity. It is natural that such organizations are highly respected in the society and they are financed by individuals and government.Voluntary service touches upon various occupations like teaching, nursing, legal consultation, etc – the services suggested by the professionals in different spheres who want to share their knowledge and advice for free. The third sector is the private sector of business and it is associated with total focus of the company’s activity of profit. This sector is the most widespread one and the majority of organizations belong to the private ones working hard for the constant and gradual increase if their income. Of course, there are other explanations of the problem on nature of business and they are connected with the simple explanation of the sphere or the field of activity of the business, for example, marketing, retail business, industry, software, food services, hotel and recreation business, etc.

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The second approach towards the explanation of the issue is a more scrupulous one, while the first one touches upon the global or general understanding of the nature of business.Nature of business is the explanation of the sector or the field of activity to which belongs the definite business. The person who is interested in the matter on nature of business can succeed in writing of the quality case study illustrating the details of the case and the peculiarities of the suggested problem. The student should observe the case site, the type of business, learn something about the structure and kind of production of the business and think about the cause and effect of the problem and its professional solution.The most helpful way to prepare a successful and top-quality case study goes through the Internet assistance provided by an expert who has prepared a free example case study on nature and purpose of business.

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Please note you do not have access to teaching notes, simply sport bikes case study.

Publication date: 5 January 2015

Teaching notes

This case is intended to introduce undergraduate entrepreneurship students to business models via an entrepreneur who has two businesses: a used-car dealership, which he owns with his father, and a used-sport-bike dealership, which he solely owns. Although these businesses seem similar, there are subtle differences in business model that make the sport-bike business much more attractive. Case analysis involves a step-by-step comparison of the two firms' revenue models, cost structures, and investment needs and leaves students with two decision: first, how to best grow the sport-bike business, and second, whether to continue operating the used-car business once his father retires.

Research methodology

Primary interviews, company document review, secondary market research.

Relevant courses and levels

Undergraduate introduction to entrepreneurship.

  • Entrepreneurship
  • Business models

Ebben, J. and Johnson, A. (2015), "Simply Sport Bikes case study", , Vol. 11 No. 1, pp. 113-122. https://doi.org/10.1108/TCJ-05-2014-0034

Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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