presentations for engagement

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Blog Marketing 15 Interactive Presentation Ideas to Elevate Engagement

15 Interactive Presentation Ideas to Elevate Engagement

Written by: Krystle Wong Aug 04, 2023

As attention spans continue to shrink, the challenge of engaging audiences in a short timeframe has never been more significant. Let’s face it — grabbing and keeping your audience’s attention can be quite the challenge, especially when time is ticking away. But fear not, I’ve got the perfect solution: interactive presentations!

Believe it or not, creating an interactive presentation is easier than you might think. In this guide, I’ll show you how to effortlessly turn ordinary slides into captivating experiences with 15 interactive presentation ideas that will leave your audience begging for more. From quirky polls and fun games to storytelling adventures and multimedia magic, these ideas will take your presentation game to the next level.

Venngage is a game-changer when it comes to empowering interactive presentations. With just a few clicks, users can customize their favorite presentation templates , add multimedia content and create immersive experiences that leave a lasting impact. Whether you’re a seasoned presenter or a newcomer, get started with Venngage to elevate your presentation game to new heights of engagement and creativity.

Click to jump ahead:

What is an interactive presentation?

15 ways to make a presentation interactive, 7 best interactive presentation software, what are some common mistakes to avoid when creating interactive presentations, interactive presentation faqs, how to create an interactive presentation with venngage.

An interactive presentation is a dynamic and engaging communication format that involves active participation and collaboration between the presenter and the audience. Unlike traditional presentations where information is delivered in a one-way manner, interactive presentations invite the audience to interact, respond and contribute throughout the session.

Think of it as a two-way street where you and your audience have a friendly chat. It’s like playing a fun game where you ask questions, get live feedback and encourage people to share their thoughts. 

To make a good presentation , you can utilize various tools and techniques such as clickable buttons, polls, quizzes, discussions and multimedia elements to transform your slides into an interactive presentation. Whether you’re presenting in-person or giving a virtual presentation — when people are actively participating, they’re more likely to remember the stuff you’re talking about.

Interactive presentations leave a lasting impression on the audience. By encouraging active participation and feedback, interactive presentations facilitate better understanding and knowledge retention. Here are 15 innovative 5-minute interactive presentation ideas to captivate your audience from start to finish:

1. Ice-breaker questions

Start your presentation with intriguing and thought-provoking questions or a fun icebreaker game. These questions should be designed to pique the audience’s curiosity and encourage them to think about the topic you’ll be covering. By doing so, you create an immediate connection with your audience and set the stage for a more engaged and attentive audience.

For example, if you’re giving a business presentation about management and leadership training, you could ask audience questions such as “What’s the best business advice you’ve ever received, and how has it impacted your career?”

2. Live polling

Incorporate live polls during your presentation using audience response systems or polling apps. This allows you to collect real-time feedback, opinions and insights from active participants. Live polling encourages active participation and involvement, making your presentation feel like a collaborative and interactive experience.

3. Q&A sessions

Encourage the audience to ask questions throughout your presentation, especially for pitch deck presentations . Address these questions in real-time, which fosters a more interactive and dynamic atmosphere. This approach shows that you value the audience’s input and promotes a two-way communication flow.

4. Clickable buttons

Add clickable buttons to your slides, allowing the audience to navigate to specific sections or external resources at their own pace. For example, you could include links to your social media accounts or extra reading materials in your education presentation to give further information about the topic and get your students engaged.

By providing this autonomy, you empower the audience to explore areas of particular interest, creating a more personalized and engaging experience through your interactive slideshow.

5. Storytelling

Incorporate anecdotes or personal stories related to your topic. Storytelling is a powerful way to emotionally connect with your audience, making your presentation more relatable and memorable. A little storytelling along with a set of creative slides draws the audience in and keeps them engaged as they follow the narrative.

6. Interactive charts and graphs

Use interactive charts and graphs that respond to user input to make your presentation interactive. For instance, allow the audience to click on data points to view more detailed information or to change the displayed data series. Creating charts with interactive visuals help the audience interact with the data, fostering better understanding and engagement.

7. Animated infographics

Add animations to your infographics, making them visually dynamic and progressive. Animated infographics reveal information gradually, keeping the audience curious and attentive. This transforms complex data into an easily digestible and engaging format.

Venngage’s extensive library of infographic templates is a powerful tool to visualize data and elevate the interactivity of your presentations. Personalizing the visuals ensures a cohesive and professional look throughout your interactive presentation. The templates are highly customizable, allowing you to adjust colors, fonts, and styles to match your presentation’s theme and branding. 

8. Gamification

Introduce an interactive quiz, puzzles, or challenges related to your presentation content. Gamification adds an element of fun and competition, motivating the audience to participate actively and boosting their learning experience. Here are some gaming presentation templates you could use. 

9. Virtual reality (VR) or augmented reality (AR)

If applicable, leverage VR or AR technologies to provide immersive experiences. These interactive presentation tools transport the audience into a virtual or augmented environment, making your presentation more captivating and memorable.

10. Collaborative whiteboarding

Get your audience involved in your presentation by utilizing digital whiteboards or collaborative tools to brainstorm ideas collectively. This fosters teamwork and creativity, enabling the audience to actively contribute and feel a sense of involvement in the presentation.

11. Hyperlinked text

Keep the information in your slides minimal with a simple presentation and incorporate hyperlinks to direct viewers to relevant websites or blogs , resources, or additional information. This encourages self-exploration and gives the audience the opportunity to delve deeper into topics of interest.

12. Role-playing

Engage the audience in role-playing scenarios to explore different perspectives. Role-playing promotes active learning and helps the audience relate the content to real-life situations, enhancing their understanding and retention.

13. Embedded videos

Include video clips in your slides to provide visual explanations, demonstrations, or interviews. Videos add a dynamic element to your presentation, enriching the content and keeping the audience engaged.

14. Audience-generated content

Encourage the audience to contribute ideas, stories or examples related to your professional presentation . Audience-generated content fosters a sense of ownership and involvement, making the presentation more interactive and personalized.

15. Slide transitions

Use slide transitions to create smooth animations between slides. Well-planned transitions maintain the audience’s interest and keep the presentation slides flowing seamlessly.

Interactive elements aside, enhance your presentation with these guides on how to summarize information for a captivating presentation and how to make a persuasive presentation to captivate your audience. 

If you’re looking to create engaging and interactive presentation slides that captivate your audience, these presentation software options are sure to elevate your game:

Prezi is renowned for its dynamic and non-linear presentation style, enabling users to craft visually stunning and interactive presentations. With an array of templates and animation effects, Prezi enhances audience engagement, making your presentations more captivating and memorable.

2. Mentimeter

Mentimeter serves as an audience response system, empowering real-time interaction during presentations. Users can create interactive polls, quizzes, word clouds and more, allowing the audience to respond using their smartphones or other devices. This fosters active participation and provides valuable feedback instantly.

3. Google Slides

Google Slides is a free cloud-based presentation software that not only offers collaboration features but also enables real-time interactions. It includes add-ons and third-party integrations to further enhance interactivity, making it an excellent choice for collaborative and engaging presentations.

4. Microsoft PowerPoint

PowerPoint, a classic presentation software, has evolved to incorporate more interactive features like live captions, real-time collaboration and interactive elements such as quizzes and forms. With its familiar interface and versatile functionalities, PowerPoint remains a reliable choice for interactive presentations.

5. Prezentor

Prezentor caters to sales-oriented presentations focusing on interactive storytelling and data-driven content. It offers analytics to track audience engagement and behavior during presentations, allowing you to fine-tune your approach and keep your audience hooked.

6. Opinion Stage

Opinion Stage is a visual and interactive data collection tool designed to engage and excite audiences whether sitting in a lecture hall, participating in a live Zoom, or watching an on-demand webinar. The Opinion Stage tools are simple and intuitive, making it easy to create attention-grabbing quizzes, surveys, and polls in minutes. A great way to spice up any presentation, encourage audience participation, and collect authentic feedback.

7 . Venngage

Venngage stands out as a versatile design tool that facilitates the creation of interactive infographics, data visualizations and presentations with ease. Offering various interactive elements and animations, Venngage empowers you to craft visually appealing and engaging presentations effortlessly.

With these interactive presentation software options at your disposal, you can unleash your creativity and deliver presentations that leave a lasting impact on your audience. So, go ahead and make your presentations interactive, captivating and memorable!

For more presentation software options, check out this blog on the 12 best presentation software for 2023.

Creating interactive presentations can be a game-changer for engaging your audience and enhancing your presentation skills, but steering clear of common pitfalls is essential. Here are some key mistakes to avoid when crafting your interactive presentations:

1. Overloading with interactivity

While interactivity is fantastic, bombarding your audience with too many interactive elements can backfire. Strive for a balanced approach that enhances engagement without overwhelming your listeners.

2. Ignoring audience relevance

Failing to tailor interactive elements to your audience’s interests and preferences can lead to disconnection. Make sure your interactions resonate with your specific audience for a more meaningful experience.

3. Not testing interactive elements

Skipping thorough testing of interactive features before showtime can spell disaster. Avoid technical glitches by diligently testing all interactive components in advance.

4. Poor timing and pace

Timing is everything, especially with interactive activities. Ensure seamless integration by planning your key points and the timing of your interactive elements carefully.

5. Lack of clear purpose

Every interactive element should serve a purpose and contribute to your presentation’s objectives. Don’t add interactions just for the sake of it — ensure they add value and align with your message.

6. Failing to engage beyond interactivity

While interactive elements are powerful tools, remember that content is king. Combine your interactive features with compelling storytelling and valuable insights to create an immersive and impactful presentation.

Incorporating animated slides into your interactive presentations enhances the overall appeal and interaction, turning an ordinary presentation into an engaging experience. Try it out with one of our animated presentation templates to get started. 

How do you start an interactive presentation?

Begin by grabbing the audience’s attention with an intriguing question or a surprising fact, setting the tone for a dynamic and engaging session.

Which type of presentation is the most interactive?

Workshops and seminars are often the most interactive types of presentations as they encourage active participation, discussions and hands-on activities.

How can interactive presentations enhance audience engagement?

Interactive presentations foster a two-way communication flow, involving the audience through polls, quizzes, discussions and multimedia elements, leading to increased interest, attentiveness and better retention of information.

What are some common interactive elements to include in a presentation?

Common interactive elements include clickable buttons, hyperlinked text, polls, quizzes, interactive charts, multimedia content and audience participation activities.

Can interactive presentations be used for educational purposes?

Absolutely! Interactive presentations are highly effective for educational purposes as they promote active learning, encourage critical thinking, and provide real-time feedback and knowledge exchange opportunities.

Need inspiration on how to give an engaging presentation ? Here are 120+ presentation ideas you could use. 

Venngage makes it easy for anyone to infuse interactivity into their presentations. From clickable buttons and hyperlinked text to interactive infographics and dynamic charts, Venngage offers a diverse range of interactive elements to captivate and engage the audience. Here’s how you can make your presentation more fun and interesting with Venngage:

• Sign up or log in to Venngage to access the platform.
• Choose a presentation template or start with a blank canvas to begin designing your interactive presentation.
• Add and edit slides in the Venngage editor to structure your presentation content effectively.
• Customize the design by selecting themes, fonts, colors and backgrounds to match your style and branding.
• Use interactive elements like buttons, links, pop-ups and hover effects to engage the audience during the presentation.
• Enhance engagement by incorporating interactive media such as videos and audio clips.
• Preview and test your entire presentation to ensure everything works smoothly before presenting it to your audience.
• Save your interactive presentation on Venngage and share it online or download it in various formats for presenting purposes.

Well, I hope these 15 5-minute interactive presentation examples can help unlock a new level of audience engagement for your next presentation. From fun quizzes and interactive storytelling to multimedia magic and gamified challenges, the possibilities are endless. So, don’t be afraid to experiment, tailor the ideas to suit your audience members and let your creativity shine.  

That said, remember to strike a balance and keep the interactivity purposeful and relevant. Some common mistakes to avoid when creating interactive slides include overloading the presentation with too many interactive elements and failing to align the interactive elements with the overall presentation goals and content. 

Got it? Great. Now let’s turn that boring presentation around!

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Table of Contents

25 ideas for engagement in your next presentation.

In the whole history of the world, there has never been a presenter who has been able to see whether his or her audience knows something, understands something or recognizes something. A piece of friendly advice as you begin mapping out the goal(s) for your next presentation: don’t go into your next presentation wanting your audience to know or understand or recognize something. You’ll never be able to see if you’ve accomplished your goal. It will be very unfulfilling for you.

Of course, you will be able to observe if your audience can describe something. Or create something. Or demonstrate something. Or compare and contrast various somethings. And when you give your audience an opportunity to describe or create or demonstrate or compare and contrast, they not only have to pay attention to what you’re saying, but they have to use what you’re saying to them. Which is an essential component to your audience being able to remember what you’ve said because, as the saying goes, if they don’t use what you’ve said or taught them, they’ll lose it.

Following are 25 suggestions on how to engage your audience. It’s influenced by Bloom’s Taxonomy , but I’ll save you all the technical teacher jargon and I’ll cut right to the ideas and activities that I hope you’ll find useful. I’ve broken this list into two categories: ideas to engage groups in shorter presentations (30 minutes or less) and ideas for longer presentations (an hour or more). I offer this breakdown because I’ve seen many facilitators (and I count myself among them) who routinely try to jam too many things into shorter presentations.

For shorter presentations, allow time for your attendees to :

Ask questions about

Opine about

Compare/contrast

Explain how the information you shared will impact their job

For longer presentations, challenge your attendees to:

Provide peer feedback

Write a case study

Solve a problem (preferably a real-life problem)

Demonstrate

Play (who doesn’t like a good training board game or card game that aligns with the topic?)

What’s missing from these lists? Is there something you tend to do in order to engage your audience and ensure they “get it”? Add your thoughts to the comments section below.

Think someone else might find these ideas helpful? Pass this link along.

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Brian Washburn

Brian has over 25 years of experience in Learning & Development including the last 7 as CEO of Endurance Learning.

Brian is always available to chat about learning & development and to talk about whether Endurance Learning can be your training team’s “extra set of hands”.

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20 Interactive Presentation Ideas

Giving a presentation at work can be intimidating, even if this isn’t your first rodeo. You want to convey the information clearly and intelligently, but you also want it to be a crowd-pleaser. But how? The presentation has to be conducted professionally, but you don’t want to bore everyone or yourself, for that matter.

‍ Tedious, boring meetings serve no one and are a waste of time. This is a pity, as often good information is shared, but delivered in such a sterile way, that the audience doesn’t find it useful. What you want to give is an interactive presentation – where your audience feels seen by you and where real communication of ideas has occurred.

What Are The Benefits of an Interactive Presentation?

While you might feel that you just want to present the information and get this over with, audience engagement is crucial. Going the extra mile to make your presentation engaging and interactive won’t just make it more enjoyable for you and the audience, but a better learning experience for both of you. ‍

Think of interaction as a means of making your presentation more consumable for the audience. Trying to pull all of this together can drive you mad, but MeetingPulse is here to help. We’re an online platform, completely customizable for your company or organization.

We offer live interactive opportunities throughout your meeting with your audience, using computers, tablets, even their phones. Your audience will be completely engaged with your presentation, and you won’t have to worry about it. We can take this task off your plate.

‍ Related: Top Interactive Online Meeting Ideas

Putting together a creative and interactive presentation can be challenging. Here are 20 interactive presentation ideas:

We love icebreakers, don’t we? We secretly dread the ones that embarrass us, but the good news is, they don’t have to be embarrassing. The goal of ice-breakers is to warm up the audience and to initiate a rapport with them. This usually happens by getting to know one another better.

In a small audience, you might share a bit of information about yourself and ask each audience member to do the same. In a large meeting, you might ask the audience to introduce themselves to the person sitting next to them, or another favorite is Five of Anything .

Video Clips

We’ve all heard of death by Powerpoint, haven’t we? It’s a ghastly way to go. But fortunately, if you include a video clip or two in your slides, boredom may be avoided. A new voice can help your audience to remain engaged, and you can have help presenting bits of information.

Pro Tip: Let the video do the boring bit. A video clip can be a presentation within your presentation.

Keep the audience guessing. One slide doesn’t have to follow the next. You can mix things up a bit. Moving around your presentation, not following a predicted order, will engage your audience as you pique their interest. One exciting idea is to allow the audience to determine the course of topics — more on this one later.

Q&A Session

Asking and answering questions is a great way to get the audience involved. This can be more than a brief time at the end of a presentation for the audience to ask questions. Open questions may be asked of the audience throughout or breaks taken between sections for questions to be answered.

Interactive Quiz

Take your question-asking to a new level, and create an interactive quiz . The audience may engage with it on any device they have with them — even their phones. MeetingPulse is the expert on that. The quiz may also be embedded within your presentation, with questions strategically placed to gage audience expertise, attention, and engagement.

Bring Props

No, we don’t mean a bag of cool, but random stuff. Delivering an excellent presentation has a lot to do with storytelling. So a prop can be useful in injecting energy and adding another dimension to the topic. For maximum effect, the props should be few, and they shouldn’t distract from what you’re saying.

Tell a story

Everyone loves a good story! Telling your audience a story during your presentation will draw them to you and your topic . Stories stir our interest, our emotions, and they stay in our memory. The best speakers are excellent storytellers — so hone this skill.

Audio Narrative

Speaking for an extended period can be challenging, so add some audio narrative to your presentation. Pre-record audio on a few slides or sections so that you can have a break, and your audience hears a slight change in presentation. An audio narrative can go into more depth than the slide shows, or it can be an opportunity to add music or other invigorating elements.

Poll Your Audience

A sure-fire method for engagement is polling the audience . Asking questions that have to do with the topic or just a lot of fun questions, is an enjoyable way of interacting. Your poll can be with raised hands, or you can use software.

‍ MeetingPulse is experienced at creating interactive meetings with live polling for real-time engagement .

Related: 35 Funny Poll Questions to Ask Your Audience

Discussion Questions

An audience divided into small discussion groups during a presentation, is a fantastic way of keeping everyone engaged and interested.

‍ Discussing topics relevant to the presentation will help the audience retain the information and the audience members will help each other gain a better understanding.

Encourage Movement

Our other ideas stimulate activity in the mind of the audience, but physical movement is necessary for the body. Many people fall asleep when they’re sat in one place for too long. If the audience is to be kept awake and fresh, movement is vital. This may be accomplished by frequent intermissions, where people can walk and stretch their legs, or by directed “movement breaks.”

Get Your Audience Asking Questions

Questions aren’t just for the end of the presentation. Audience members may be invited to write their questions on the topic at the beginning of the presentation . This helps them to be listening out for the information they especially wanted and fosters engagement. Frequent question breaks throughout the presentation are also helpful.

Let Your Audience Direct

This will mean a little extra work on your part, but giving the audience some say in the flow of the presentation, can be very rewarding. Your slides may be arranged on several points, and the audience may be allowed to choose which points they want to hear first, second, and so on. 

Share a Hashtag

If you’re presenting at an event that already has a branded hashtag, encourage your audience to use it as they ask questions and make comments on social media. But if your presentation is standalone, you can still create a hashtag and encourage the audience to use it. You can keep track of their questions and comments by tracking the hashtag on social media.

What can be more energizing than a little music at just the right moment? You can use music as a background to some of your slides, or do a fantastic blast of pop music to move onto a new section of your presentation. This will refocus your audience and keep them enthusiastic about your presentation. It’s also suitable for those directed movement breaks, aka dance breaks.

Transitions and Animations

Transitions on your slides may be automated, so they move smoothly from one to the next. You can create a theme with animation that shows itself throughout the presentation. Transitions can be made fun and visually appealing for your audience.

‍ This doesn’t have to bog you down, at MeetingPulse, we can integrate your Powerpoint with our interactive software and create a wildly engaging presentation.

Data Visualization

Data visualizations can demonstrate the facts and figures of your presentation in a display that helps the audience to understand it better. Visualizations can be in the form of colorful charts, graphs, infographics, etc. They are fun and engaging while helping to convey the meanings of your figures succinctly.

‍ Related: Elon Musk and Jeff Bezos’ Tips for Running a Great Meeting

Get Off The Stage

It can be exciting for you and your audience if you occasionally leave the stage and walk among them. While we don’t recommend crowd surfing (unless it’s that kind of event), this is a great way to interact with the audience and heighten the energy in the whole room.

Augmented Reality

If you’re especially daring, augmented reality is making its way into the professional space. You can forget all about a slide presentation and create a 3-D experience for the audience. This idea is tech-heavy and tough on the budget, but if you can swing it, they won’t forget it. There won’t be one sleepy eye in the place!

Play With The Length and Structure

While you may have been allotted the usual stretch of time, it could be very refreshing to audiences if you got to the point, made the point, and sat down. Feel free to mess with the structure of your presentation as well.

Why not redesign your talk and forget the expected norms, and instead, consider your audience. Prioritize getting the information into their hands and making it a memorable and quality event.

Well, there you have it, twenty of the most exciting and interactive presentation ideas ever! What you have to present is important, so why not take the time to create an event that will be enjoyable, interesting, and engaging for everyone involved. You don’t have to try all of these ideas in one presentation, but add them to your toolbox for future ones.

‍ And remember that MeetingPulse is here with an online platform to take your presentations and meetings from mundane to memorable. Visit us here.

Get started with MeetingPulse today!

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21 Interactive Presentation Ideas for Maximum Engagement

Elevate your presentations to new heights of engagement with these 7 must-try interactive methods that will captivate your audience..

Nobody wants a presentation as dry as a stale cracker,  Most people admit to multitasking during business presentations, with around 73% indulging in it. How can you ensure your audience doesn't fall into this statistic?  

Enter interactive presentation. These experiences are engaging, memorable, and keep your audience actively involved. 

In this blog, we'll delve into the world of interactive presentations, providing practical tips to captivate your audience and showcasing how Cleverstory can elevate your presentation game.  

What is an Interactive Presentation?

An interactive presentation is a dynamic experience that extends beyond traditional formats. Engaging the audience throughout, it incorporates elements like quizzes and polls to create a participatory atmosphere. It goes beyond isolated interactions, enhancing the overall impact and retention of the content, making the presentation memorable and effective.

Build Content experience that captivates your buyers

Benefits of Interactive Presentation:   

Enhanced Knowledge Retention:

Interactive presentations transform information into an engaging experience, making it more likely for the audience to remember and understand key points. This active participation aids in long-term knowledge retention and comprehension.

Drives Measurable Success:

By monitoring audience interactions, you not only understand what resonates but also refine your sales pitch accordingly. This data-driven approach significantly increases the likelihood of turning potential clients into loyal customers, directly impacting your ROI.

Builds Brand Strength:

The captivating nature of interactive presentations contributes to a positive brand perception. This strengthened perception gives your brand a distinct advantage in a competitive market.

Expands Reach through Accessibility:

Integrating interactive elements, videos, and audio enhances accessibility, and with the interactive presentations being easily adaptable ensures that your message reaches a broader audience.

Facilitates Real-time Engagement:

Interactive presentations enable real-time engagement with your audience. Through live discussions, Q&A sessions, and instant feedback, you establish a direct connection, making your message more impactful and building a relationship with your audience.

Tailors Content for Individual Preferences:

The interactive nature allows customization based on individual preferences. Whether it's choosing specific content paths or participating in polls, attendees feel more connected as they actively shape their presentation experience, fostering a sense of personalization.

Creates Memorable Experiences:

Interactivity adds an element of novelty to your presentation, making it memorable for your audience. Memorable experiences are more likely to be shared, extending the reach of your brand and message beyond the immediate presentation. 

20+ Ideas to Create an Interactive Presentation:   

When considering interactive presentations, it's crucial to choose methods tailored to your specific scenario. Here, we've outlined some easily adoptable techniques to implement and enhance interactivity in your presentations.

1. Icebreaker Games:

If you want people to participate, incorporate fun games that make participants comfortable and encourage interaction. Some example ice breaker games: 

• Two Truths and a Lie 
• Find Your Match
• Speed Networking.

2. Real-time Q&A:

When you incorporate real-time questions and answers, it allows the participants to respond immediately, which in turn fosters engagement, all the while addressing concerns.

It can also give the participants a welcoming atmosphere, all the while encouraging them to know more about your product/service. 

3. Interactive Testimonials & Case Studies:

What makes interactive testimonials and case studies valuable is that they give the participants fool proof evidence about everything you have been explaining so far.

It also gives them a chance to see how your product/service is relevant and be the solution to their problems. 

Also it’s important to make sure that the specific pointers are from the testimonials are highlighted and when shared, people can explore the mentioned statistics at their own convenience.

And this is  where the - anchor text, interactive elements, interactive scrolling, easy embedding of pdf - features of Cleverstory comes into play. It makes the whole experience all the more memorable for the viewers.

4. Data Visualisations:

Sometimes, the content you present can be overwhelming when there is a lot of data. This is because the data you present is seen as just another text. But, presenting complex data in engaging infographics, charts, and dashboards that update in real-time makes it easier to understand.

Thus, the data you desperately want your audience to retain is now already in their head. 

Plus with Cleverstory’s easy embedding features you can pull up these charts, infographics, and dashboards from anywhere and add it to your presentation.

5. Adding Videos:

It is universal that some things are better conveyed in video than in text.

Thus, it is important that you break up your text and engage visually with relevant clips, demos, or testimonials every now and then in your presentation otherwise it’s gonna sound very monotonous.

Cleverstory takes this up a notch and lets you embed these videos into your presentation as inline assets by this way you will be able to track the engagement of your audience with the video specifically and gives you more insights on what picks their interest.

6. Adding Audios:

According to research conducted by Lehmann and Seufert in 2017, about 50% of people showed improvement in recalling what was told to them when it was associated with sound effects.

Thus, including music, sound effects, or voiceovers to create a specific mood will not only enhance your presentation’s storytelling but will also help the participants retain the concept of the presentation. 

7. Breakout Sessions:

While you give the participants breaks between your presentations, it will encourage them to brainstorm ideas and interact with fellow participants.

This also enhances collaboration while keeping the audience engaged and hyped up. 

8. Branching Narrative:

Linear presentations are great, but when your presentation branches out to different set of slides based on your audience response to certain questions or scenarios it makes the presentation all the more personalized and engaging.  

9. Avoid Text-Heavy Slides:

Text-heavy slides can not only look overwhelming, but they can easily distract the participants. Text-heavy slides are a sure-shot way to make sure your audience multitasks during your presentation.

Use visuals, graphics, and concise points to make information clear and engaging.

10. Flipbook Experience:  

Imagine a captivating digital experience resembling a book, allowing you to seamlessly flip through pages. Sounds cool right? - Cleverstory does exactly that.

These pages do not have any limitations on the volume of information that can be added within each flip, providing an unrestricted canvas for exploration.

Unlike traditional PDFs and PowerPoint presentations, the flipbook approach encourages effortless navigation and engagement. Users can seamlessly search within the flip pages, transforming the way information is accessed and absorbed. 

11. Adding Animated Icons:

Adding animated icons and interactive elements to your presentations isn't just about making things look cool—it's about boosting how engaging and effective your communication is.

These elements don't just sit there; they contribute to telling a good story, adding personality to your brand, and helping organize information in a way that's modern and innovative.

Cleverstory takes this up a notch with the interactive element features like: parallax, spin, fade, reveal, that adds depth to the content and makes each scroll interesting. 

12. Hidden Clues with Awards & Rewards:

What if you tell the audience that your presentation has a bunch of clues, and once they figure it out, they will be given discounts/offers/coupons on your products/services.

Not only will it help with engagement, but it will also lead to conversion. This could also play a significant role in webinars and event shows. 

13. Easily Shareable & Accessible:

Don’t you want the presentation you worked so hard on to be seen by other potential prospects apart from the group you are presenting to? Thus, it is important to ensure that your presentation is accessible and can be easily shared online or downloaded for offline viewing.

With Cleverstory your content is easily shareable - and you can also optimise it for the various views like laptop, tab or mobile view making the overall experience more easier.

This plays a major role in situations where the sales reps are on the field and would be using, tabs or ipads to help with their presentation/ pitch.

14. Storytelling:

Craft a compelling narrative that connects your audience emotionally and strengthens your message. Storytelling helps the audience to retain the conveyed message much faster and more easily. 

In cleverstory You get to weave the story with each scroll, the animations and interactive elements all align with your scroll and make your presentation more alive which in turn that helps in easier navigation and better engagement.

15. Clickable Buttons:

Guide the audience through the presentation with interactive buttons for navigation, additional content, or action prompts.

Instead of overwhelming your audience with information after information it's better to just have the important ones on the page and add in a CTA there which when clicked on would take them to the specific section or landing page

Where you have additional information about it this way you can make sure that you won’t be giving your audience a fatigue.

  Cleverstory takes this up notch and helps you track when your viewers click on these specific buttons helping you to know exactly what interests them.

16. Quizzes & Polls:

Adding quizzes and polls into your presentation furthers audience engagement and tests the audience’s knowledge about how much they have understood the subject you are presenting. There are various types of quizzes and polls you can include. For starters: 

• Interactive scenario quiz
• Picture Puzzles 
• Problem solving quiz 
• Open-ended polls

With interactive content creation tools like Cleverstory, you can embed your quiz, questionnaires, and polls directly into the presentation created with it no matter where you have created it can be embedded in a couple of clicks into your current presentation so you don’t create it from scratch in your current presentation.

17. Interactive Scrolling:

Design your presentation to react to audience scrolling, revealing content progressively or triggering interactive elements.

With tools like Cleverstory each scroll increases the  engagement of the audience, and the interactive element aligns itself to the scroll making sure to give your audience a better experience .

To Make content that is bingeable and not boring

18. Social Media Integration:

Encourage real-time engagement and reach a wider audience with a designated hashtag, live tweets, or social media polls.

Also if you were to share your presentation on social platforms interactive presentation ensures that your content stands out in the crowded social media feed.

19. Adding Humour:

According to Forbes, presentations that incorporate humour are more memorable than ones without. Not only that, humour eases the audience’s tension but also yours!

Humour helps you lighten the mood and makes your message more relatable.

20. Body Language & Eye Contact:

When presenting, it is important that you maintain a confident posture, eye contact, and engage in your delivery to connect with your audience and enhance the presentation’s impact.

21. Hover Cards/Pop-Ups:

Provide supplemental information on specific points or visuals when users hover over them, offering deeper insights without cluttering the presentation.

Tools for making an interactive presentation

Okay, you might be wondering whether you've got to do the whole interactive presentation all by yourself from scratch. Fret not, my friend, because there are various tools out there that are designed to help you. Like Mario famously said, Let’s-a-go! 

Cleverstory - Present your story cleverly! 

• Cleverstory is a content experience platform made for professionals seeking to escape boring content and create impactful experiences.
• It has a drag-and-drop interface for easy content creation - hence, it requires no coding skills (every marketer’s one true wish!)
• It helps build interactive content for diverse formats like decks, reports, landing pages, resource hubs, and website embedding. 
• Cleverstory’s content adapts to any device for seamless delivery.
• It emphasises storytelling and helps build engaging narratives that connect with your audience. 
• The product is heavily user-friendly and has an intuitive interface. This means that you don’t have to go through that learning curve everyone dislikes. 
• Cleverstory also provides actionable insights that help by providing insights - based on the user active on the content, such as - views, shares, downloads, time spent, engagement with the interactive elements, bounce rates, and the assets viewed. 
• Cleverstory also helps to make interactive content out of PDF, PowerPoint, etc. you could simply upload the content, and in its place, interactive content will be created
• It has the ability to integrate graphs, charts, images, audio, gifs, videos, quizzes, polls, Q&A, and even chatbots.
• Also, there are a lot of immersive templates to choose from, so you don’t need to create from scratch all the time.

Make Content that is bingeable and not boring

Google slides

• Google Slides host hyperlinks that link slides or external websites to provide additional information or context.
• The animations & transitions in Google Slides use subtle animations and transitions to guide attention and add visual interest. 
• You can connect your Google slide with Google Meet, which helps you connect with your audience in real-time and address questions instantly.
• Embedded your Forms & Quizzes in Google slide to gather audience feedback and test their knowledge directly within the presentation
• Also easily helps with integrating images and videos and has a variety of templates and themes to choose from 

While Canva isn't primarily an interactive content creation platform like Cleverstory, it still offers several features and workarounds that can help you add a touch of interactivity to your designs, making them more engaging and dynamic.

• Canva helps add links to text, images, or buttons to direct users to external websites, pages, or resources, creating a self-guided experience.
• Create invisible clickable zones within images or designs to trigger actions like pop-up information, embedded media, or navigation to other slides.
• It can link directly to your social media profiles or encourage viewers to share your content with built-in social media buttons.
• Helps to Incorporate animated GIFs or short video clips to add movement and grab attention.
• Use advanced Canva charts with hover features that reveal additional data points or information on mouseover.
• Design your content with layered elements that can be revealed progressively through scrolling, clicking, or animation, creating a sense of discovery.

• Prezi lets you arrange your content on a single canvas, allowing you to zoom in and out, navigate between ideas organically,
• You can incorporate clickable objects, hotspots, quizzes, polls, and even video embeds to keep your audience actively involved. 
• Prezi's signature zoom feature lets you delve deeper into specific details within your content.
• Prezi Design lets you create interactive reports, infographics, and social media content.
• Create a dynamic video presentation where you can interact with your audience in real time.

Mentimeter:

• Mentimeter is an online presentation software. With this software, you can add quizzes and real-time voting to gather data and add images and GIFs to make your presentation engaging.
• Mentimeter is a cloud-based tool, meaning all you need to do to start working with it is sign up. Create presentations using templates and themes, quizzes with 13 question types, and insert images and GIFs from integrated free stock images and GIF libraries. Once your presentation is ready, just share a link with your audience.
• Well-designed interactive online presentations with real-time response and data analysis.
• Gathering feedback-based statistics at companies, schools, and universities.

To sum it up:

Interactive presentations can provide you with a myriad of possibilities. Most people just see it as a way to increase the active engagement of participants, It can do more. 

Consider using interactive presentation for your  demos, interactive classes, sales pitches, webinars, events, for your business reports and even marketing campaigns, - in each of these scenarios it can do way more than just boosting the engagement - it helps with identifying where exactly your audience are interacting, how many of your audience have gone through the content, what picks their interests, who have interacted with the presentation, personalize the content based on their interest, engage with them while they are on the presentation, and with a gating form you can even get the leads. 

Hence the things you can do with a interactive presentation tool has no limit, interactive presentations are no longer just your average engagement boosting tool.

How can I avoid overwhelming my audience with interactivity

To avoid overwhelming your audience with interactivity, strike a balance by incorporating engaging elements strategically. Ensure relevance and consider the pace to maintain interest without inundating them.

Examples of interactive games for presentations:

Examples of interactive games for presentations includes: 

• Decision-Making Games
• Digital Board Games
• scenario-based simulations

These games enhance audience engagement, making the presentation more memorable and impactful.

How to make an PPT interactive? 

You can manually make your PPTs interactive by including videos, images, audios and live QnA or you could just import your PPT to Cleverstory and it will make your interactive presentation ready in a few clicks.

Is multimedia presentation and interactive presentation same?

No, they are different, multimedia presentation involves adding images, audios, and videos where as interactive presentation goes beyond that making the user to engage with the content, they can click on specific details and navigate through it all the while giving you insights on how the users engage with the content.

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Interactive Presentations: 11 Ideas for Increasing Audience Engagement

Let’s face it, no one likes to attend mundane meetings or sit in a boring live presentation where the speaker isn’t interacting with the audience. No matter how big or small the crowd is, engaging the audience is one of the best ways to keep them attentive, focused, and interested in what it is that you’re presenting in front of them.

If you’re someone who wants to make their presentation more engaging, you have come to the right page! In this article, we will share some of the best presentation design tips that presentation experts use for creating and delivering interactive presentations. But before we dive in, let’s understand what an interactive presentation is.

What’s an Interactive Presentation?

A presentation that’s dynamic and facilitates interactions with the audience is known as an interactive presentation. It involves the use of interactive elements in order to create a more engaging experience for the audience. Whether you’re delivering a live presentation or sharing a recorded version of it with your audience, you can integrate various interactive elements in your presentation, in order to present information in an effective manner and keep the attention of your audience till the last slide of your presentation. Let’s have a look at a few of these elements, along with some actionable advice in this regard, one by one.

Interactive Presentation Ideas: 11 Ways to Increase Audience Engagement

#1: use an icebreaker.

When it comes to starting your presentation on an interactive note, nothing works better than asking your audience a straightforward question to warm them up for the presentation. As simple as it may sound, it’s actually a great way to turn your audience, from the very beginning, from passive listeners to active participants, that too in almost no time. Moreover, it will help you connect with your audience and get comfortable before you get to the core of your presentation and put forth your most important points.

The good thing about using icebreakers is that there’s one for every occasion. No matter whether you use a fun, silly, interesting or thought-provoking icebreaker, it’s sure to do its work, considering that it’s suitable for both your presentation and presentation style.

#2: Include a Q&A session

If you want to get your audience involved, ask them questions! Instead of hosting a Q&A session at the end of your presentation, place several Q&As in between the different sections of your presentation to build interactivity throughout your presentation. This means, after concluding a section and moving on to the next one, ask your listeners, checking with them what they think, first. A simple question or something like a pop quiz can work wonders.

#3: Make your content informative and appealing at the same time

Make your informative slides less boring by using videos, images, and even GIFs to add a visual element to your slides. This will help draw the attention of your audience back to your slides, while giving them something interesting to focus on. You can also use animation effects, in addition to charts, graphs, transitions, and other visually appealing elements in your presentation. Apart from this, it’s also a good idea to use sound effects or music that can perk the audience up naturally.

#4: Make use of your storytelling skills

Storytelling is one of the most interactive and effective ways of presenting the information. It draws your audience into what you’re presenting and keeps them entertained, even if it’s a lot of information for them to process in one go. Not only that, it can make you appear more relatable to the audience, thereby making it easier to engage them further.

#5: Allow your audience to ask questions

Let your audience feel free to ask any questions they may have whenever they arise. This will help resolve their queries and also make them feel that their presence and participation are valued.

#6: Use humour to lighten the mood

Some presentations can be too informative or rich in content. By using your sense of humour effectively during your presentation, you can lighten the mood of your audience, help them focus better for the next section of your presentation, and also build a nice rapport with them.

#7: Make use of props

Using props in your presentation may seem a bit old-school, but it simply works, especially when it comes to helping your audience visualise what you’re presenting! It can grab the audience’s attention and also make things more interesting for them.

#8: Poll your audience

Polling your audience is another interactive way to get your audience engaged by raising their curiousity. Simply give them multiple-choice questions to answer, gather their responses, and show them the results in the end. It’s also a good idea to make them share their responses by raising their hands. All this can also be done in a virtual setting.

#9: Make use of effective language

By simply adjusting your tone of voice and using inspiring language, you can influence your audience and leave a lasting impression on them. Keep in mind the audience demographics and match the tone to suit your presentation style. It’s also important to simplify complex concepts and avoid using jargon, while making sure your core message gets through.

#10: Include a game of trivia

Quizzing your audience is a nice way to have fun with your audience, while getting to know how much they have learnt about a certain topic. They will get a break from the presentation and also get to recall what they have just learned.

#11: Consider creating non-linear presentation

Most presentations are designed in a linear manner, i.e. from slide to slide (in a straight sequence), but it doesn’t always have to be that way! Get creative with your presentation design and see if you would like to have a non-linear flow in your presentation. Not only will this give your presentation an edge and make it stand out, but will also keep your audience intrigued and curious about what’s coming next.

If you were wondering what a non-linear presentation is, it’s when you create jump links between the slides, allowing you to click through and switch to a different section of your presentation. So, instead of going from the first slide to the second, third, and so on, you will be making the presentation dynamic, allowing you to jump around your presentation and switch to different sections, in no particular order.

In order to do this, create a ‘Table of Contents’ page towards the beginning of the presentation and link it to the start of each section. If you’re sharing the presentation with your audience, this will allow them to navigate the content in the order they prefer.

Final Thoughts

We hope that the tips shared in this article will help you create interactive presentations and engage your audience like never before. With that being said, the more you work on your presentation skills and presentation design, the better outcomes you can expect from your presentations.

If you want to improve your presentation skills or need assistance with presentation design, feel free to contact our team of presentation experts!

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A guide to slide count in presentationsn, 6 essential presentation skills for pitching successn, a guide to crafting powerful endings in presentationsn, what can our clients tell us about social media usen, a comprehensive guide to presentation openingn, a guide to relaxing before your presentationn.

How to Avoid Using Filler Words in Your Presentation

A Guide to Slide Count in Presentations

6 Essential Presentation Skills for Pitching Success

5 Sure Shot Audience Engagement Strategies For Your Next Slide Presentation

Engage and connect.

In today’s blog post, we’ll discuss the importance of knowing your audience and how to keep them engaged throughout your presentation.

Whether speaking to a room full of professionals or presenting to a group of teenagers, high audience engagement plays a significant role in delivering a successful presentation.

We’ll explore choosing the right audience engagement strategies to involve your audience, from asking questions to incorporating interactive elements like polls and quizzes. Let’s dive in and learn how to make your next presentation memorable by truly connecting with your audience.

Following are 5 sure shot ways to boost your audience engagement during a slide presentation.

Know Your Audience

Why should you bother tailoring your presentation to fit your audience? It’s simple – you want them to be interested and understand what you’re saying, right? Well, if you make your presentation about things they care about, they’re more likely to pay attention and remember what you said.

Before you start talking, take a moment to find out who you’re speaking to. What are they into? What are their goals and challenges? By knowing these things, you can make your presentation more relevant and appealing to them. It’s like customizing your message to fit their needs and interests. And when you do that, they’re more likely to do something with the information you share.

Think of it like going on a date. You don’t just start talking randomly – you try to find common ground, right? Asking questions beforehand or doing a quick survey can help you understand your audience better. People don’t want boring speeches; they want conversations that inspire them.

Your target audience is the group you’re trying to reach with your presentation. Understanding them helps you create presentations that boost audience engagement. For example, if you’re talking to teens, make it fun and use stuff they like. But if it’s middle-aged professionals, get straight to the point and stick to the facts.

Remember, the key to an engaged audience is knowing them. Do your research, and you’ll leave a lasting impression.

Prepare. Plan. Practice.

To nail your presentation, you’ve got to get ready, plan your approach, and practice until it feels like second nature. Spend time digging into your topic so you know it inside and out. Don’t peek at notes—you’ve got to be comfortable enough to talk about it freely.

Practice is vital, especially if you’re using PowerPoint. Get familiar with your slides, know your stuff, and whatever you do, don’t read directly from them. Boost engagement by being natural and avoid too many facts.

Delivery matters. No one wants to listen to a monotone robot rattling off facts. Ensure you’re prepared and keep the energy up. Memorize your flow, rehearse until it’s smooth, and record yourself to iron out any kinks.

Know your material backward and forward. Nobody likes a presenter who seems as surprised by the slides as the audience. Don’t be that person. Be prepared, check your tech, and get comfy with your software beforehand.

Don’t underestimate the basics. Know your agenda, check your equipment, and familiarize yourself with the software. Nobody wants to watch you fumble around with technical difficulties. Take the time to practice, speak clearly, and get feedback to make your presentation shine.

Tell a Story

Imagine yourself standing in front of a room full of people, all waiting for you to speak. You’ve got a presentation to give, and you want to make sure everyone listens and remembers what you have to say. How can you do that? Well, let me tell you a story.

Once upon a time, there was a young professional named Alex. Alex had to give a presentation at work about effective communication in the workplace. Now, Alex knew that just throwing out facts and figures wouldn’t cut it. He needed something more engaging, something that would grab the audience’s attention and hold it.

So, Alex decided to start the presentation with a story . He talked about a time when a miscommunication led to a big mistake at his company. It was a relatable tale that drew the audience in, making them eager to hear more. As Alex continued, he shared anecdotes and examples, reinforcing their points with real-life stories.

By the end of the presentation, the many audience members were not only informed but entertained. They had laughed at the humorous parts, nodded in agreement during the relatable moments, and even felt a pang of empathy during the more emotional anecdotes.

As Alex wrapped up his presentation, he could see that he had made an impact. The audience was engaged, and he could feel the energy in the room. And all it took were a few well-told stories.

When you’re giving a presentation, don’t just rely on facts and figures. Take your audience on a journey with you. Tell the audience stories that resonate with them, make them laugh, make them think, and most importantly, make them remember. Because, in the end, a good story is worth a thousand metrics.

Nail the Visual & Design Elements

To increase audience engagement and make your presentations truly pop, you need to pay attention to the visual and design elements. Here are some proven strategies to engage an audience:

1. Choose Quality Visuals: Power up your presentations with top-notch visuals like images, charts, and infographics. These add substance to complex ideas and keep your audience engaged. However, visuals should support your main points and not just be there for decoration.

2. Keep it Simple: Don’t overwhelm your slides with too many colors, text, or images. Stick to 2-3 colors, use readable fonts, and leave plenty of white space to enhance readability.

3. Consistency is Key: Use a consistent color theme and background throughout your presentation. This ensures that your slides look polished and professional.

4. Use Multimedia Wisely: Mix up your presentation with multimedia elements like music, videos, and animations. These can enhance your message and appeal to different types of learners.

5. Embrace Movement: Animations and transitions can help emphasize key points and add dynamism to your presentation. Just be sure not to overdo it – too much movement can be distracting.

6. Prioritize Visuals: Remember that visuals are crucial for capturing and maintaining your audience’s attention. Use images, videos, and infographics to simplify complex concepts and make your presentation more engaging.

7. Choose Colors Wisely: Colors can evoke certain emotions and set the tone for your presentation. Follow a color scheme that matches your theme and brand identity, and avoid using too many colors.

8. Pay Attention to Fonts: Your choice of font affects how your audience perceives your presentation. Pick a font that matches the mood and intent of your message, and ensure that it’s readable from all angles.

9. Utilize White Space: Don’t overcrowd your slides – leave plenty of white space to improve readability and ensure that your visuals and text stand out.

By following these simple tips, you can nail the visual and design elements of your presentation, making it more attractive, engaging, and impactful for your audience.

Involve Your Audience

To make your presentation more engaging and keep your audience’s attention, it’s essential to involve them in the conversation. Here are some key ways to do that:

1. Ask Questions: Encourage audience participation by asking questions throughout your presentation. This turns your talk into a dialogue rather than a monologue and keeps your audience engaged.

2. Icebreakers: Start your presentation with an icebreaker to grab your audience’s attention and set a positive tone. This helps build rapport and keeps the audience focused.

3. Interactive Elements: Use polls, quizzes, or other interactive elements to add interest and break up your presentation. This allows your audience to participate and interact with the content actively.

4. Q&A Sessions: Allocate time for a question-and-answer session at the end of your presentation to address any uncertainties and further involve your audience. This fosters dialogue and clarifies points.

5. Live Polling: Incorporate live polling tools to obtain real-time feedback from your audience and encourage active participation. This adds an interactive element and keeps your audience engaged.

6. Humor: Incorporate humor into your presentation to lighten the mood and engage your audience. This creates a positive atmosphere and makes your content more enjoyable.

7. Building Rapport: Connect with your audience by engaging in personal introductions or icebreaker games. This helps establish a rapport and creates a welcoming environment for interaction.

8. Encourage Physical Interaction: Encourage audience members to interact physically with the presentation or presenter. This fosters engagement and encourages deeper thinking about the topic.

9. Gamify Your Presentation: Add gamification elements such as quizzes, games, or challenges to make your presentation more interactive and entertaining. This keeps your audience actively involved and invested in the content.

By involving your audience in your presentation, you create a more dynamic and memorable experience that resonates with them long after the talk is over.

A Guide to Interactive Presentations

In today’s blog post, we’ve explored the importance of engaging your audience and how to foster connection throughout your presentation.

Whether you’re addressing seasoned professionals or a group of teenagers, understanding your audience is critical to delivering a successful talk.

We’ve delved into various strategies for engaging your audience, from asking questions to incorporating interactive elements like polls and quizzes. By connecting with your audience, you can make your next presentation memorable.

Remember, it’s not just about speaking to your audience but engaging them in a meaningful conversation. So, get ready to dive in and create slide presentations that captivate and resonate with your audience.

FAQs about Audience Engagement Strategies

1. Why is it essential to tailor your presentation to your audience?

Tailoring your presentation to your audience is crucial because it ensures that they are interested and can understand what you’re saying. When you make your presentation about things they care about, they’re more likely to pay attention and remember what you said.

2. How can I understand my audience better before giving a presentation?

Before you start talking, take a moment to find out who you’re speaking to. Ask questions about their interests, goals, and challenges. This helps you make your presentation more relevant and appealing to them.

3. How can I engage my audience during a presentation?

Engaging your audience through interactive elements like asking questions, using icebreakers, and including live polling tools can encourage participation and make your presentation more dynamic.

4. Why should I incorporate storytelling into my presentation?

Storytelling helps you captivate your audience and make your message more memorable. By sharing relatable anecdotes and examples, you can reinforce your points and create a more engaging presentation experience.

Engage Your Audience with Prezentium

Are you tired of delivering presentations that feel more like one-sided lectures? Say goodbye to dull slideshows and hello to interactive engagement with Prezentium’s AI-powered business presentation services!

Need a stellar marketing strategy presentation delivered pronto? Email us your requirements by 5:30 pm PST, and we’ll combine business understanding, visual design, and data science to provide a top-notch presentation to your inbox by 9:30 am PST the following business day.

Let our team of experts help you transform your ideas and meeting minutes into captivating presentations. We’ll even assist you in creating new designs and templates to ensure your message shines.

Elevate your communication skills with our interactive workshops and training programs. We blend structured problem-solving with visual storytelling to engage and inspire your audience like never before.

Don’t settle for boring presentations that put your audience to sleep. With Prezentium, you can give your audience dynamic and interactive presentations that captivate, inform, and inspire. Contact us today to learn more about the right audience engagement strategies!

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18 Ways to Make Your Presentation More Interactive

November 10, 2017 - Dom Barnard

It can be difficult to hold your audience’s attention for the entire presentation. According to a  Prezi study , half of the respondents said they did something other than listen during a co-worker’s presentation, including:

• Sending a text message (28%)
• Checking emails (27%)
• Falling asleep (17%)

An interactive presentation is much more likely to keep your audience’s attention and build rapport with them, and there are a few simple ways to achieve this, from live polling to asking questions throughout.

This article explores several different effective strategies for making the audience feel fully involved in your presentation and keeping your audience’s eyes away from their smartphones.

Why involve your audience?

Listening to a presentation for any length of time can be a difficult process. If you don’t involve the audience, they’ll start to play with their phones, talk to colleagues and generally lose track of what you are saying. Once this happens and you start seeing that the audience would rather be somewhere else, you’ll start feeling anxious and might try to speed up the presentation.

To engage a  large audience  fully, the presentation needs to be energetic, purposeful and staged, as if it is a direct conversation between both you and your audience. That way, they’ll absorb your ideas and insights and they’ll have learnt something in an enjoyable way.

1. Plan from the audience’s perspective

Before you start  writing your presentation , think about these points:

• What are the most interesting parts in my topic?
• How much will the audience know about my topic? What level do I target it at?
• Which members of the audience will most likely be disinterested?
• How can I help them learn and understand my topic?
• What is the size of the audience?

You can do this by researching the event or conference, investigating other speakers at the event and even contacting the organisers to find out more about the demographic.

By asking these questions about your audience and identifying answers, you are starting to think about your audience’s interests and needs. Remember, the aim is to give the impression that your presentation has been planned according to your audience’s specific interests.

2. Use an easy-to-follow structure

When building your presentation, focus on giving it a structure which people can easily follow. Start by introducing the core concepts and goals, then elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

3. Get the audience immediately involved

You audience will come to your presentation in a range of different moods. Try using a simple ice-breaker to re-energise them and get them focussed on your presentation.

For example, ask people to stand up and introduce themselves to their neighbours, or have them identify two or three questions they would like to hear addressed during your presentation. By starting with an ice-breaker, you show your audience that your talk will be interactive and require their participation.

4. Ask the audience questions during your presentation

The audience’s attention drops to zero after just 10-15 minutes of your presentation. To get their attention back, take a break from your presentation from time to time and interact with your audience. Ask for their questions and answer them during your presentation. This will help clear up any confusion the audience might have.

When planning your presentation, identify opportunities in your material for your audience to ask questions. If you’re not comfortable breaking the flow of your presentation, mention that you’ll be taking  questions at the end  so the audience can prepare some questions.

Asking rhetorical questions as you move through your presentation involves your audience by stimulating their own thought processes. This technique also helps move between sections of your presentation as it establishes a clear transition from one point to another.

If you’re comfortable with taking questions throughout your presentation, use a tools such as  Slido , which allows your audience to ask questions anonymously at any time, so even shy people can participate in the discussion.

Example of what can go wrong with audience interaction

Audience interaction:

Watch how the presenter tries but initially fails to get the audience to interact with the presentation. Notice how he encourages them to get involved and eventually they do join in.

5. Use storytelling to make it more memorable

Since our early ancestors, stories have always been a huge part of human culture and civilisation. Storytelling is the most universal way to captivate your audience’s attention, no matter where they are from or what they do for a living.

Stories are much more engaging and memorable than lists of facts and figures, but you wouldn’t think so looking at the majority of presentations (particularly academic ones).

People automatically tune in when you  start telling your story  because they want to know what happens next. A popular storytelling technique is when you present the status quo and then reveal an improved path to that end goal.

Think of your presentation as one arching narrative. As we mentioned earlier, give it the proper structure with a clear beginning, middle and end. Introduce conflict and provide a powerful resolution that reinforces your key messages.

6. Use non-linear presentation software

Instead of flipping through slide after slide, you can show the relationships between your ideas and give your audience the “big picture” view of your topic. Try letting your audience drive the presentation by laying out all of your main points, and then let them choose which topics they want to go to. Your audience will get a truly custom presentation based on their interests, which they will appreciate and more easily remember.

Prezi, shown above, is a popular non-linear presentation tool.

7. Add in a short video

Billions of hours of YouTube are consumed each month and advertisers have identified videos as having a high  retention rate  for users. However very few presentations ever use videos to engage with their audience.

Find a short video clip that reinforces your story or explains a concept better than words can. You can either embed the video directly into your presentation software or include a link to an external website. Just make sure you test your method on the day of the presentation and have a backup on a USB just in case you need it.

8. Invite people onto the stage

If you’re preparing a particularly long presentation, consider having other people to come on stage and talk for a bit. This will help you narrate the story and make the whole presentation more interactive.

Steve Jobs never pulled off the entire presentation by himself; he always invited several speakers, including designers, partners, and other executives, to help him introduce their latest product. Of course, this technique should always be arranged with your colleagues in advance.

9. Poll the audience

Polls are similar to quizzes in that they engage the audience during the presentation. Polls encourage participants to think not only about your questions but also about their answers. Moreover, live polls help create mental breaks, so your audience can regain attention and stay focused throughout your presentation.

By including everyone in answering the question, you also create a group experience that leaves the audience feeling like they all have been part your presentation.

10. Use (appropriate) humour

Some of the best speeches and presentations in the world feature plenty of humour. No matter the subject, a great speaker will use natural charisma, humour and language to convey their points and get the crowd excited about what they are saying.

A great example of building rapport with the audience through the use of humour is Barrack Obama talking about the government building Iron Man.

Another example is when  Morgan Spurlock  offers individuals the opportunity to buy the rights to name his TED talk—which he refers to again at the end, where he reveals the title. He peppers the entire presentation with humorous commentary that nonetheless supports his point.

Create relevant jokes or find a way to bring out the humour in your subject, and your audience will be much more engaged and more likely to remember your words.

11. Practice your delivery, again and again

Practicing is the most important part of delivering an interactive presentation. You’ll need to practice where to use live quizzes, when to accept questions, which points to emphasise with body language and many more. There are several options for practicing:

Practice Presentation Skills

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• In front of a mirror  – great for seeing and improving your body language, however it can be distracting to what you are saying.
• To friends or colleagues  – a useful way to get feedback on your presentation, try and action the feedback straight away to improve on it. You can also give the person some key areas to focus their feedback on if you believe you are weaker in those areas.
• Virtual reality  – practice in realistic  public speaking environments , whether it be in a virtual conference room or boardroom. Receive feedback on your speech with voice analysis technology.

With all three of these, you’ll want to work on your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly.

A list of the best presentation skills courses you can practice with:

• Presentation Skills Training Courses

12. Try and relate to the audience

Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you.

After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

13. Strong body language (position, posture and gesture)

Non-verbal communication plays a large part in how we construct meaning, so it makes sense to consider how to use it in your presentation. You can make things more interesting for your audience by using  your body language  to enhance what you’re saying.

Body language goes beyond reinforcing your messaging – it’s useful from a biological standpoint. As discussed in her  body language TED talk , Amy Cuddy’s research found that using ‘assertive’ body language released testosterone and reduced cortisol in both men and women, thereby increasing confidence and decreasing stress.

An effective presenter pays close attention to the physical relationship with her/his audience. If you stand hidden behind an overhead projector or stand too far away from your audience, they will not develop a bond with you and this will limit the effectiveness of your presentation.

Your posture will also dictate levels of audience involvement. If you’re too relaxed and sit slumped in a chair to deliver your talk, the audience might drift away. Find a comfortable but purposeful position in relation to your audience and adopt an upright sitting or standing posture that allows for movement and gesture.

Audiences respond well to the physical energy and enthusiasm being conveyed by a presenter, and thus the use of clear and controlled gestures will greatly enhance your presentation. Gestures that are open and reach out to your audience serve to extend your presentation to them and thus help them feel more involved.

Examples of good body language:

• Use hand gestures when delivering key points
• Use calm, deliberate movements when highlighting certain information
• Keep arms and legs uncrossed

14. Maintain eye contact with all sections of the audience

Making eye contact is one of the most  powerful techniques  for involving your audience. If used well, eye contact can serve to make your address much more personal and thus more effective. If eye contact is avoided, the presenter can appear to be nervous and unconvincing.

It is important to share eye contact with all members of a small audience or all sections of a large audience. Avoid making eye contact with just the people you know, taking particular care not to deliver your entire presentation to the person who’s assessing your work. Remember that you will need to involve the whole audience if you are to make an effective presentation.

If you are nervous, eye contact can be very difficult to establish and maintain. Remember that some eye contact is better than none and that you should try to build your confidence over time.

15. Use live quizzes to better understand your audience

Live quizzes are a great way to understanding your audience better get them engaging with the material.

For example, if you’re giving a presentation on autonomous vehicles, you could ask questions such as:

• When do you think autonomous vehicles will become mainstream?
• Are you concerned by safety issues?
• If someone is injured or killed by the car, who is to blame?

These will surely create some interesting results which you, as the presenter, can talk about and discuss.

16. Use physical props if possible

You don’t need to be giving a product demo to use props during your presentation. Props are a great way to help the audience visually picture what you are talking about. While talking through your presentation, you can refer to the prop at certain points to highlight your point or make it clear to the audience.

Kenny Nguyen  does this will in his TEDx talk on ‘The Art of Saying No’. He refers to the “sword of yes” and “shield of no.” Naturally he picks up a sword and shield from the table to help demonstrate his points.

Another great example is when  Jill Bolte Taylor  brings a real human brain on stage during her TED talk to explain to what happened to her when she had a stroke. She touched the audience with this demonstration and left the audience in complete awe.

17. Extend your usual vocal range

Your tone of voice, your volume, and other vocal aspects affect how people listen and hear your message.

Julian Treasure’s  TED talk on ‘How to speak so that people want to listen’ is all about this, and at the end offers several tips ‘in our toolbox’ for how to master the use of voice, from changing your speaking pace to speaking in a different pitch.

Get feedback from a friend or colleague to see what works best for you.

18. Use language and literary techniques

Your use of language has a huge influence on the way you engage your audience. It’s important to use language your audience understands and is familiar with.

Avoid using language that is too formal or informal, too technical or too simplistic depending upon the nature of your talk and the knowledge base of your audience. Pitching your presentation at the right level can be a challenge but it is very effective for making the audience feel involved.

There are various  literary techniques  you can use, such as the Power or Three, to give greater impact to your message.

Involving your audience is essential to making an impact. Your presentation should pull them in, get their attention and stimulate their thoughts and understanding. This can be done in a number of ways.

The way that you plan your presentation will be critical in terms of using language and ideas that your audience will understand. You must also ensure that there is sufficient time for questions and discussion. The way that you deliver your presentation should create a bond with your audience.

Your use of eye contact, body language, spoken words and energy should  communicate effectively  and enthusiastically with all areas of the room, thus ensuring that the audience receives positive messages about you and your material.

The Best 6 Interactive Presentation Tools

Giving a presentation is hard enough without worrying about getting crickets from your audience. Whether you're presenting an idea to your colleagues, speaking at a conference, or lecturing in a classroom, making your presentation interactive is a surefire way to increase audience engagement (and enjoyment).

With years of experience, we're experts in the field of interactive presentation software. We've put together a list of the top tools you can use to get your group interacting, engaging, and having a great time during your talk.

Without further ado, here's the list:

1. Slides With Friends

What is Slides With Friends?

Slides With Friends is an interactive presentation tool that offers slide decks similarly styled to PowerPoint —but this tool is different from PowerPoint because its slide decks have interactive features to engage your audience. Those features include live polls, ratings, live word clouds, videos, gifs, live photo sharing, live trivia, live quizzes, and more. 

How does Slides With Friends work? 

After creating an account, you'll have access to hundreds of presentation templates that fall into different categories, some of which are conferences, trivia, happy hour, team building, and education. Once you pick a slide deck template, you can customize it by changing the colors, fonts, images, and backgrounds. You can also add or remove interactive features based on your preferences.

When you're ready to start your presentation, all you have to do is share your screen. Then, your audience should scan the QR code to join the fun. Participants can submit responses to your presentation questions and engage in your activities and games from anywhere using their mobile devices!

‍ Pros of using Slides With Friends:

• Live features: With live polling, word clouds, photo sharing, charts, graphs, quizzes, and trivia, your audience will stay energized during your entire presentation! 
• Real-time insights: The many live features provide real-time updates to keep your audience engaged , intrigued, and in the know!
• Easy to use: You don't have to be tech-savvy to customize a slide deck or build an interactive presentation from scratch. Slides With Friends offers an easy and clean user experience. 
• Customizable: You can choose from a plethora of design options, like changing the background, updating font pairings, creating color palettes, and much more. 
• Mobile-first: Some interactive presentation software asks audience members to download an app to submit responses. With Slides With Friends, all people have to do is scan a QR code and submit responses using their mobile devices.  

Cons of using Slides With Friends:

• Need a paid plan for larger audiences: Ten people can engage with your presentation for free, so if you have a larger group, you'll need a paid plan. The good news is that those paid tiers are affordable, so you don't have to worry about breaking the bank.  

‍ Main Takeaway

The simplicity and fun, unique features that Slides With Friends offers makes it one of the top interactive presentation software, which is why everyone from teachers to speakers to managers use it. The slide decks are straightforward, and the templates are easy to customize—and when you're ready to start your presentation, participants can join without any hassle or downloads.

2. AhaSlides

What is AhaSlides?

AhaSlides is another interactive presentation tool that makes it easy for you to engage your audience. Similar to Slides With Friends, this tool has tons of customizable presentation templates, and they fall into many different categories like work, games, meetings, surveys, and holidays. Each template comes with interactive features to entertain your audience, including word clouds, a spinner wheel, polls, Q&A, sliding scales, and quizzes. 

How does AhaSlides work?

Getting started with AhaSlides is easy. After signing up, simply build your presentation from scratch or choose one of the many templates that AhaSlides offers. Once you're ready to present, make sure everyone can see your screen and ask your audience to join the fun by using the QR code or URL link. 

Pros of AhaSlides:

• User-friendly interface: AhaSlides has a similar setup and style to many other interactive presentation tools, so the learning curve is minimal. 
• On-slide editing: This software provides more options for on-slide designs and editing. 
• Cost-effective: All of AhaSlides' plans are affordable. Its most expensive one is under $20/month.
• Good for large groups: You can interact with up to 10k participants during your presentation, making this tool great for big conferences and large events.

Cons of AhaSlides: 

• Limitations: There aren't many different types of surveys and poll questions you can ask. 
• Customizing photos: All of your images on AhaSlides must be square.
• Can't undo: If you make a mistake while building your presentation on AhaSlides, you can't undo any changes. 

Main Takeaway

AhaSlides is a great interactive presentation tool that lets you achieve the same goals and add the same interactive features as other software. You may especially enjoy this tool if you want something that's budget-friendly— but beware that the low cost comes with some serious drawbacks, like the inability to undo mistakes and add different types of images. 

3. Mentimeter

What is Mentimeter?

‍ Mentimeter is an audience engagement platform that lets you build full presentations with interactive features and slides. This tool lets you add live polling , surveys, word clouds, Q&As, and quizzes, as well as Truth or Lie, Guess the Number, and This or That slides to engage your audience. It also offers many presentation templates for you to build on and customize. 

How does Mentimeter work?

Once you sign up, Mentimeter will ask a few questions to understand how you plan to use their service. Then, the software will analyze your responses to suggest specific templates based on your needs. If you don't like their recommendations, you can access all of Mentimeter's templates to find what you want. 

After you create your presentation and are ready to launch, your audience can respond to your questions, react to your content, and ask questions using any device. All of their responses are anonymous, too—and their feedback will appear on the screen immediately after they submit them. 

Pros of using Mentimeter:

• Feedback gathering: Mentimeter is great if you want to gather insights from your audience or gauge your audience's sentiments about a particular topic. 
• Customization capabilities: You can tailor every template to fit your needs. You can even include your own branding. 
• Integrations: Mentimeter is a corporate-friendly tool that integrates with Zoom, Hopin, Microsoft Teams, and PowerPoint. 

Cons of using Mentimeter:

• Restrictive free plan: The free version doesn't offer a lot of features and comes with many restrictions. 
• Expensive paid plans: If you want to access more features, you'll need a paid plan, but Mentimeter's paid tiers are significantly higher than other interactive presentation tools. 
• Steep learning curve: Mentimeter isn't intuitive—some features are complex, so first-time users may struggle.
• Inefficient customer support: Because of the company's location, the support team and support hours will be an obstacle for users in different time zones.
• Editing restrictions: On-slide editing is not possible . Instead of editing content on the actual slides, you'll have to edit text fields on the side. 

Mentimeter has many features you need to make your presentation interactive, but accessing those features comes at a hefty cost. Also, because Mentimeter isn't intuitive, implementing certain elements can be difficult and time-consuming. However, if you're tech-savvy, Mentimeter could be a powerful and useful presentation tool. ‍

What is Slido?

Slido is a Q&A and live polling platform that lets you interact with your audience during your presentation . With this tool, you can ask poll questions and receive audience feedback in real time. Your audience can also submit questions and vote for their favorite ones. Because of these features, Slido is an interactive presentation tool that's best for Q&A sessions, Ask Me Anything, curating and brainstorming ideas, quizzes, and feedback gathering. 

How does Slido work?

Slido integrates with other presentation and video conferencing tools like Microsoft Teams, Vimeo, PowerPoint, and Google Slides. After signing up, you can access the tool and add its polling and Q&A features to your presentation slides. Once you're ready to present, your audience can join the fun by using the event link or QR code to participate. People can submit their responses using their mobile devices or laptop.

Pros of Slido: 

• Integrations: Because it has so many integrations, you can use Slido on essentially any presentation builder. 
• Good for large groups: Slido lets you add up to 5K participants, so it's good for large grounds. 

Cons of Slido: 

• Learning curve: Many users believe Slido is hard to learn and comes with too many steps for presenters. Some needed multiple explanations from other users on how to utilize the tool. 
• Limited features: All you get with Slido are polling and Q&A options, so you won't have many ways to engage your audience. 
• Limited free option: The free plan has very basic features. With this plan, engaging your audience will be challenging.
• Expensive: Slido is one of the more expensive options, with the enterprise plan reaching $200/month. 
• Delays: Some users have experienced delays in displaying participants' responses on slides. 

Main Takeaway 

Slido is a good tool with great integrations. But its features are limited, and its plans are expensive. If you add the learning curve some users complain about, you may not find many benefits in using Slido—however, it's still worth considering if you care about integrations.  

What is Vevox?

Vevox is a live polling, quiz, and Q&A platform that helps you engage your audience . This interactive presentation software integrates with multiple tools, including Powerpoint, Blackboard, and Microsoft Teams. 

With Vevox, you can gather anonymous feedback to ensure everyone has a voice, gauge your audience's views on topics, and jumpstart a fun, competitive atmosphere with a quizzing experience. Vevox also lets you showcase participants' responses with unique visuals like word clouds.

How does Vevox work? 

After signing up for Vevox, you can use its integration feature to convert slides on your presentation into Vevox polling, Q&A, or quiz slides. During your actual presentation, participants can interact with you by scanning a QR code or entering an event ID, both of which will be present on your Vevox slides. Audience members can submit their questions and responses from anywhere and on any device. 

Pros of Vevox:

• Great free plans: Vevox has two free plans—one for businesses and one for educators. Both allow up to 100 participants to interact with your presentation, and each tier provides integrations with Microsoft Teams and Powerpoint. 
• Easy to run: Most users believe Vevox is easy to use and run. 
• Integrations: With Vevox's many integrations, you can use the presentation tools you prefer. 

Cons of Vevox:

• Expensive: Vevox is one of the most costly interactive presentation tools, with plans reaching $799/month. 
• Poor design for end-users: Some presenters have expressed issues with how answer options appear on end-users' mobile devices. 
• Best for Microsoft products: While Vevox integrates with many tools, it works seamlessly with Microsoft products like Teams, PowerPoint, and Windows. With other platforms, the integration is a bit more challenging. 
• Few interactive features: Many users believe Vevox doesn't offer enough features to engage audiences, especially when compared to similar options. Users also think Vevox doesn't provide enough dynamic ways to present participants' poll answers. 
• Data Gathering: Some users report issues getting data exported to another file. 

If you want an interactive presentation tool with basic engagement features, then Vevox is a good option. You can include a lot of participants with its free plans and use various integrations, which are bonuses if you typically speak to a large audience and have preferred presentation tools.

However, if you want interactive features that go beyond polling, quizzes, and Q&As to keep your audience glued in, then Vevox may not be the best solution. It's also quite expensive for lacking so many engagement features. 

6. Poll Everywhere

What is Poll Everywhere?

Poll Everywhere is a live polling tool that helps you gather feedback, gauge your audience's thoughts, and receive questions during your presentation. With Poll Everywhere, you can ask multiple-choice questions and open-ended questions and present participants' responses with word clouds. This interactive application also integrates with many presentation tools and meeting platforms, including PowerPoint, Keynote, Google Slides, Microsoft Teams, and Slack. 

How does Poll Everywhere work?

You can access Poll Everywhere after creating an account. From there, you'll need to download Poll Everywhere on your device to enjoy the full, interactive experience. Once you download the application, you can use it when building your presentation by adding interactive poll questions to your slides. 

During your presentation, your audience can answer your poll questions using any device. Just share the activity link provided by Poll Everywhere. Then, participants can use that to see and respond to your questions. You can also dive deeper into participants' responses using the application's reporting capabilities—the tool lets you analyze audience insights using executive summaries, pivot tables, grade books, and participant response history. 

Pros of Poll Everywhere:

• Easy PowerPoint integrations: Users believe Poll Everywhere seamlessly integrates with PowerPoint. 
• Reporting capabilities: You can better understand your audience using one of the many report types that Poll Everywhere offers.
• Customer support: This application has a good tech support and customer service team. 
• Easy to use: Presenters and educators agree that Poll Everywhere is simple and straightforward.
• Consistently improving: Many users believe the company does a great job implementing feedback and enhancing features.

Cons of Poll Everywhere:

• Limited features: Like Vevox and Slido, Poll Everywhere doesn't have features beyond the basic interactive capabilities. 
• Learning Management System integration: Some users have trouble integrating Poll Everywhere with BlackBoard and other LMS platforms. 
• No enhancements: Other than word clouds, users think Poll Everywhere lacks the visual and audio enhancements that would make participants' responses fun to watch and hear. 
• Expensive: While Poll Everywhere isn't the most expensive interactive presentation tool, it's not the cheapest. To get a good amount of features, you need the "Engage" plan, which is a little less than $50/month. 

Poll Everywhere is a good live polling tool—and its reporting capabilities are especially great. However, it's like many other interactive presentation tools; it doesn't offer a lot of features, even though it's somewhat pricey. It also doesn't integrate well with platforms outside of Microsoft PowerPoint.

‍ Prevent the Glazed Eyes

With an interactive presentation tool, you'll increase your chances of building something that not only sticks but holds your audience's attention—and that's exactly what you need. In an age where people have trouble concentrating and regularly scrolling on social media is normal, you have about ten minutes to grab and keep your audience's attention. Failure to do so means you'll be another statistic people use when explaining the importance of having an interactive presentation. 

You've got 10 minutes. That's the span of time most people can stay mentally engaged with a presentation before they check out. So, unless you can create stimulating content and deliver it masterfully, you will find your audience scrolling through TikTok and checking their email. Studies have shown that 4 in 5 business professionals, regardless of age, shifted their focus away from the speaker in the most recent presentation they watched! - Jane Hanson, The 30-Point Rule, And Other Tips To Prepare A Killer Presentation That Will Keep Your Audience Off Their Phones

So, if you want to nail your presentation, don't go in with slides that only feature bulleted lists and a photo here and there. Liven things up by using a tool that'll enhance your presentation's interactivity. Then, you'll give a presentation so good that it'll prevent people from scrolling and potentially lead to a standing ovation instead. 

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Top tips for increasing engagement during presentations

It is the most exciting and rewarding job on the planet. There is nothing quite like the buzz of delivering a live ‘show’ - often with no rehearsal - it's creative, energetic, intense & totally varied . No day is the same

Presentations offer a unique challenge to those doing the presenting. How to keep the audience’s attention during what is usually a one-way conversation.

It’s something our event managers have to contend with all the time and something we cover in our event management courses. How to increase engagement during a presentation.

Rather than keep all the good advice to ourselves, we thought we would share some of the tips with our valued readers.

What follows are a series of tips that can help increase engagement during even the longest presentation. We hope you can find something useful here!

Put yourself in the audiences’ shoes

When you’re planning your presentation, put yourself in the shoes of your audience and approach it from their perspective.

What do they want or need to know? How will they respond to data? Can I use humour or narrative to keep them interested? Will the audience immediately understand the topic or will I have to explain?

Considering your presentation from that perspective will help you design a presentation that closer matches their needs, which should help improve engagement.

Create a logical flow

Think of your presentation as a story where one topic flows logically into another in a wider unfolding narrative.

Lurching from one topic to another without some kind of link or flow can unsettle an audience and cause them to disengage. Keeping the flow natural and unfolding the presentation as you go should help build anticipation in the audience, which helps keep them engaged.

Actively engage the audience

If you can engage the audience in active participation, all the better. Not every type of presentation lends itself to this but if yours does, use it.

Ask questions, ask the audience to demonstrate or offer alternatives. Ask for rebuttals or opinions on points made and try to involve them as much as possible.

If you don’t want to interrupt your flow, mention throughout that you’ll take questions once you’re done to keep people interested. People are much more likely to remain engaged if they think they may need to call on some of your information later.

Tell stories

We have mentioned narratives a couple of times so far, and for good reason. They work. Telling stories works and you can use that within presentations.

Stories are engaging and are an exceptional way to share information with an audience. If you can weave a story into your presentation or use anecdotes to explain concepts, you’ll find your audience will pay far more attention.

If you can add an emotive element or use something the audience holds dear or values within that story, even better!

Mix up your mediums

Nobody wants to sit through a slideshow for an hour being talked at. Avoid that by mixing your mediums.

Use slides when relevant and where they work best but also integrate video, audio, demonstrations, free talking, questions and answers, a skit or sketch or other mediums to keep things varied and interesting.

Slides are fine when they make sense but are never the most engaging. Work with that, change it up and you should keep the audience with you for much longer.

Use polls or quizzes

If technology allows, use an app or even social media to run polls during the presentation or even run quizzes during down time.

There are lots of opportunities you can use to ask questions, run polls, ask for opinion, run competitions and other engaging elements within a presentation.

If your format allows for it, use it. People love having their say and feeling like their opinion is valued.

Use lots of relevant examples

If you put yourself in the shoes of your audience, you can probably come up with a raft of everyday examples they can relate to.

Using relatable examples helps the audience transpose your concepts into real life and how it is relevant to them. Depending on the subject matter, you can use work examples, sports, social, newsworthy examples or something else entirely.

Tune it to the topic and the audience and see what you can come up with.

Don’t forget eye contact

Eye contact is vital regardless of the size of the audience or the venue. Doing everything you can to look at the entire audience is a very effective way to keep people engaged.

We are much more likely to pay attention if we think the speaker is talking directly to us. Use that and some of these other tips bring the audience closer and keep them there.

Don’t underestimate the power of the prop

You do have to be careful with props but if used well, they are incredibly powerful at communicating concepts and increasing engagement.

Make sure your props aren’t cheesy or likely to offend and make them relevant to the subject matter. If you can do that, they can be very powerful.

One of the best examples we have ever seen of this was from Jill Bolte Taylor who used a real human brain as a prop to explain how she was affected by her stroke.

Use throwable microphones

Throwable microphones may be a gimmick but when combined with other elements can be a useful way to keep things light hearted.

When you ask questions of the audience, use a throwable microphone rather than having to wait until the mic has been passed or asking the audience to move to the aisle.

These microphones are light and wrapped in foam to prevent injury. They are also a little playful and encourage the audience to participate more in the conversation. Even if it’s to catch a mis-thrown microphone rather than to ask the actual question!

Feature games and competition

If the size, scope, audience and subject matter allow, include games and competitions in your presentation.

They can be as simple as ‘would you rather’ to quizzes, memory games, true or false and others. If you can make the game relevant to the topic or as a way of understanding the concepts, that would work wonders.

If suitable for the audience, adding an element of competition is also a powerful engagement tool. Boys vs girls, sales vs. support, bosses vs. staff or whatever.

Including any element of competition can bring out the best and the worst in people so be careful how you do it!

Stick to everyday language

Unless you’re presenting to specialists for whom specific words and language use really works, try to use everyday language wherever you can.

Avoid corporate speak, avoid using complicated words or phrases and make sure your presentation is structured so everyone, at every likely experience level, can understand.

Nothing loses an audience faster than lots of unnecessarily complicated words and phrases or feeling excluded because you don’t explain things properly.

Use previews effectively

A preview is an often underestimated element of a presentation. It’s the part where you introduce what’s coming next.

It builds on the structure we mentioned earlier. When you switch points or topics, a preview tells the audience what you’re covering, why you’re covering it and what to expect.

It’s a way to build anticipation, to focus the audience and let them fully engage with the next part of the presentation.

Just remember to always deliver on the promises you make within the preview!

Signpost transitions

Transitions are those parts of a presentation when you move from one point to another. They link the topic you just covered with what’s coming next and works with previews to provide a logical structure and flow.

They also help the audience to keep up, understand that the section is complete and that the next one is coming. You can signpost transitions in a number of ways, from a change of slide or background colour, change in lighting, opportunity to ask questions or answering some user-submitted questions.

The more imaginative you can be with your transitions, the easier your audience can follow you and not shut down.

Include yourself in the presentation

Including personal stories or anecdotes within a presentation helps break down that barrier between presenter and audience.

Adding a personal story relevant to your point or even telling a story including an attendee can add that element of informality that lacks in many events. It also helps engage with the audience and gets them paying attention, even if only to make sure you don’t include them in the next story!

Don’t just sit or stand there

One of the reasons TED talks are so successful is their informal nature. Presenters stand up, move around and are animated. You can use the same principles for your presentation.

Stand up, use a remote pointer, roll up your sleeves, walk around the stage or even walk around the audience if you can. It all helps make you relatable as well as create more of a connection with your audience.

Use technology

Slides are okay but they are typically one dimensional and not that engaging. If the event allows, using live actors, augmented reality, 360 video, drone or video footage and other media can help keep people involved.

Using any engagement medium can help build interest by offering visual or audio stimulation, interest in something different and fascination at a new way of demonstrating or interacting with a technology.

Live barometers

Live barometers are methods to get the audience moving and engaged during a presentation. They won’t work in every situation but wherever possible, they can be quite effective.

Ask questions, hold polls and ask the audience to move to one side of the room or the other depending on their opinion.

It’s a very simple concept but gets people moving and interacting with each other as well as with the presenter. It can work as an excellent icebreaker before a networking session too.

Those are some of the many things you can do to improve engagement in presentations. We’re sure you can come up with more!

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50 Must-See Customer Engagement Presentations

The Team at CallMiner

September 26, 2018

Customer engagement has evolved from the origins of customer satisfaction and customer delight. Today, customer engagement is defined as the profound relationship that the customer has with your brand.

In today’s digital age, irrespective of which industry you are in, customers expect an immediate or near-instant response as well as a picture-perfect anticipation of their wants. To meet this requirement, businesses are getting competitive and aiming to provide hyper-personalized experiences to keep their customers enrolled and engaged with their brand, products, and services.

Designing a well-crafted customer engagement strategy is an excellent way to boost sales and drive profitability. More companies are incorporating customer engagement tools such as  speech analytics  and chatbots to better gain deeper insight into customer engagement and respond readily to consumers across digital channels by leveraging technologies such as  artificial intelligence .

With many tools, technologies, and tactics that play a role in customer engagement, developing a strategy can seem daunting. To get you started, we’ve compiled a list of 50 different customer engagement resources, including both videos and slide presentations, by highly regarded individuals in the industry. For more expert insights on customer engagement, visit  CallMiner’s Learning Center  to access dozens of white papers, videos, articles, and other resources to help you develop and execute a top-notch customer engagement strategy.

The 50 must-see presentations below are listed in no particular order, but are separated by category including:

Video Presentations

Slide presentations, engage business media.

Twitter :  @EngageCustomer

1: Important Considerations for your Customer Management

This video is presented by Mike Havard, Director at Ember Services, at the Telecos/Utilities Director Forum 2014. The video covers customer engagement opportunities and challenges and covers topics such as regulation in a social context, the value of complaints, personal data implications, and what transformation and growth means in customer engagement.

Key Takeaways:

• Understanding customer engagement and why organizations make it so hard
• Securing board commitment for funding solutions
• Discusses nine important themes around customer engagement

2: Employee and Customer Engagement

This video, from the fifth Directors Forum of 2014, takes a look at the important connection between employees and customer engagement. One of the key highlights includes understanding the shift between wanting to be customer-centric and enforcing an actionable strategy to actually make it happen. The video covers a panel of different speakers who discuss the relationship between employees and customer engagement.

• Understanding the bridge between staff engagement and customer engagement
• Incorporating employee engagement in putting the customer first
• Using staff engagement to delight the customer

Amazon Web Services (AWS)

Twitter:   @awscloud

3: Scaling Up to Your First 10 Million Users

Gaining users is the key to the cloud. This presentation is one that is regularly at the AWS conference “re:Invent”. However, in this particular version, Joel Williams changes the game a bit to help you scale to your first  11  million users. If you have a great product for sale, but can’t handle a large amount of traffic at once — this presentation will help you plan to scale AWS resources quickly.

• Techniques for scaling an application on AWS
• Why “auto-scaling” is not where you should start
• Reasoning for starting with SQL databases for your scalabilty
• Direct gameplans and examples from 1 million to 11 million users

4: Engaging Your Customers with SNS Mobile Push and Amazon Analytics

Push notifications are a crucial part of creating a game play experience that retains and reengages users. If an app that keeps running in the cloud, messages can be delivered to your players. The right communication at the right time can improve your engagement and build long-term relationships with your users.

• 65% of mobile apps are abandoned within 90 days
• Effectively sending mass messages versus using 1 to 1 communication based on analytics and player actions
• Real time examples of notifications as well as a look at analytics and how to process data

5: How I discovered the black art of cult branding

Rob Howard, founder of Cult Collective, delivers this compelling talk at a TEDx event at St. Lawrence College. Howard boasts a marketing career spanning 20+ years, and in addition to founding Cult Collective, he founded a think tank, a global summit (The Gathering), and authored a book,  Fix: Break the Addiction That’s Killing Brands . Howard discusses how consumers tend to “evangelize” to others in the spur of the moment and how brands can capitalize on this enthusiasm and win the allegiance of die-hard fans through customer engagement.

• What makes customers loyal to the world’s most coveted brands
• How successful brands are like modern-day cults in disguise (in a good way)
• What successful brands did to survive in times of economic diversity while spending less on traditional forms of marketing

Doug Stephens

Twitter :  @TheLavinAgency

6: Customer Engagement is the Key to Success

This video is presented by Doug Stephens at the Lavin Agency Speakers Bureau. He holds the opinion that every retailer understands that customer experience is crucial, but very few really know how to implement it. Being one of the world’s foremost retail speakers and consumer futurists, he drives the idea that, “We have to allow customers to feel like they’re not just walking into a different store, but walking into a different world.”

• Retail stores have to be a “story”
• Making stores less static
• Engaging customers by creating a sensory experience

Mathew Sweezey

Twitter:   @msweezey

7: The New Rules for Customer Engagement

This video is a talk by Mathew Sweezey, “marketing evangelist” for Salesforce.com. He is also the author of “Marketing Automation for Dummies.” He provides an overview of modern customer engagement and explains how to execute a marketing strategy that drives lasting results.

• How to value buy-in for your efforts
• Social media tactics and strategies that get results
• How the modern customer makes buying decisions
• Lead nurturing best practices to increase lead flow

Twitter:  @Microsoft

8: New Customer Engagement Models

This video discusses how customers and Microsoft Retail Stores are successfully executing new customer engagement models. Microsoft Solutions Specialist and Retail Industry Solutions Director Pinar Salk covers how Microsoft Retail Stores are implementing an end-to-end customer engagement experience from mobile browsing to in-store purchases and more.

• Implementing a frictionless shopping experience using a mobile app
• Driving higher conversion and customer retention in the engagement process to impact the bottom line
• Empowering sales associates to recommend curated products catered to the customer based on individual personal insights and data

Twitter:   @salesforce

9: The Future of Customer Engagement

This video from Salesforce brings together a panel of experts who impart expert tips and insights about the latest customer engagement strategies that are ready to be implemented and put into action. Discussions are centered around a properly designed customer engagement strategy that inspires, creates loyalty, and drives profit.

• Defining customer engagement and discussing example case studies
• Meeting customer expectations and personalizing the engagement process
• Handling and understanding customer data and acting on it
• Customer engagement best practices and strategies

Jon Suarez-Davis

Twitter:   @jsuarezdavis

10:  Customer Engagement in the Age of Intelligent Marketing

This video features keynote speaker Jon Suarez-Davis (“JSD”), who is Salesforce’s chief cloud marketing officer. He has experience working with some of the world’s biggest brands. In his talk, he draws upon real life examples to explain how customer engagement can be enhanced in the age of intelligent marketing.

• New level of engagement
• Brand marketing and performance marketing
• Salesforce’s vision for the future of marketing
• Predictions for digital advertising in 2020
• Core competencies: Know, Engage, and Personalize

Pegasystems

Twitter:   @pega

11:  AI in Customer Engagement

In this video by PegaWorld, Dr. Rob Walker, VP of Decision Management and Analytics at Pegasystems, discusses both the advantages and potential risks of using Artificial Intelligence (AI) in the customer engagement process.

• Balancing the risks and rewards of Artificial Intelligence
• Discussing how AI can be a threat to human existence and how we can control and trust it
• Difference between Opaque and Transparent AI
• Where to allow Opaque AI and where to insist on transparency
• Predicting outcomes based on AI

12: Automation, AI and Customer Engagement

In this video, 25-year veteran employee and Senior Vice President of Products at Pegasystems, Kerim Akgonul, discusses how technologies like artificial intelligence (AI), DevOps, and robotic automation are building agility and transforming customer engagement in organizations.

• Automating AI for customer engagement
• Providing real-life case studies on how AI is being used today to enhance customer engagement
• Bridging the gap between customer engagement, operational efficiency, and business agility

IBM Analytics

Twitter:   @IBMAnalytics

13.  Data-driven Customer Engagement

This video gives a walkthrough of how to spot customers who are at risk of churn and use preemptive measures before they are defected. It talks about using predictive analytics capabilities to drive customer retention by accurately targeting campaigns, which allows you to retain valuable customers while boosting your revenue.

• Deliver customer insights to front-line decision-makers and systems
• Boost customer lifetime value through personalized efforts
• Predict which customers are at risk of leaving
• Identify choice prospects for highly targeted marketing programs
• Enhance sales forecasting, accelerating sales cycles

Insurance Nexus

Twitter:   @InsuranceNexus

14.  Raising Customer Engagement in the Insurance Industry

This video covers a webinar conducted by Insurance Nexus with a panel of three leading speakers and discusses how to raise customer engagement in the insurance industry. Key topics covered include analyzing the customer journey and identifying where the pain points are, how to improve customer engagement, and measuring interactions with customers.

• How insurance carriers can improve their customer engagement
• Practical advice, case study examples and best practices for the insurance industry
• Innovating and using technology to interact with customers

Twitter:   @SAP

15: Beyond CRM: Digital Transformation Starts with Customer Engagement

This video, delivered by enterprise resource planning (ERP) giant SAP, talks about how digital transformation is impacting how to deal with customers and why organizations need to think beyond the CRM. Leading speakers from SAP discuss actionable strategies for customer engagement and reveal how SAP offerings, such as the “SAP Hybris portfolio and SAP Jam Communities,” can help you reach digital transformation objectives.

• How to exceed customer expectations and delight with digital solutions
• Delivering richer, faster, and better digital experiences personalized to the customer
• Understanding digital businesses and why customers are their most important assets
• Assisted and unassisted customer support before, during, and after the purchase

CustomerEdge TV

Google+:   CustomerEdge TV

16: How Social Media Has Impacted Customer Engagement – Customer Edge

This video talks about the role that social media has played on the way businesses sell, market, and serve their customers. Irrespective of industry, whether it is telecom or heavy machinery, the competition is ever increasing which makes it necessary to provide a personalized experience to each customer.

• How to engage with personalized social media in B2B and B2C situations
• How to involve influencers and advocates, and foster their growth
• Learning from best practices and avoiding pitfalls

Twitter:   @couchbase

17:  Revolutionizing customer engagement – Connect Silicon Valley 2017

Couchbase CMO Peter Finter discusses the attributes and values of an engagement database and how Couchbase clients are transforming their organizations with improved customer engagement, personalized experiences, lower costs, and time-sensitive innovation.

• Changes impacting businesses today that requires them to rethink customer experience
• Challenges of customer engagement and how to overcome them
• How businesses can revolutionize customer engagement and reap the rewards
• Employing technology to give customers a unique experience

Google G Suite

Twitter:  @gsuite

18: Connecting your sales associates to drive customer engagement and satisfaction

There are a many “real world” problems in the retail and ecommerce space — especially when it comes to customer engagement. Google has provided a short tutorial about how Chrome can help alleviate many of these scenarios. The focus of the webinar is to help connect sales associates in a way that improves customer engagement through the production of “regular, lively content”.

• Discovering the top two operational challenges of the retail world
• How Chrome can help modernize and rethink workflows
• Enhancing and improving communication across a distributed workforce

Twitter:  @Dreamforce

19:  Workshop: Transform Customer Service to a Customer Engagement Center

In this video, Service Cloud experts from Salesforce discuss the importance of adapting your service organization to engage a whole new breed of technology savvy customers who expect immediate answers and support at every step of their customer experience journey. They uncover strategies for connecting with customers and building meaningful relationships, and the role of a customer engagement center to transform customer experience.

• How mobile and social media are transforming customer service today
• Delivering outstanding customer service at every point of customer interaction
• Deploying and running a customer engagement center successfully
• Achieving measurable results through increased agent productivity

Pitney Bowes

Twitter:  @pb_digital

20: Digital Transformation with Mobile First Customer Engagement

This demo by Pitney Bowes covers how organizations need to be relevant and interact with customers on every marketing channel today. It shows ways to optimize and simplify communication for mobile devices and discusses the importance of AV interactions to create engaging and personal customer experiences.

• Identifying current trends in customer engagement
• Providing digitized customer engagement management solutions
• Discussing the future of customer driven “predictive” engagement
• Scalable, compliant and secure mobile-first customer engagement

TiE Silicon Valley

Twitter:   @tiesv

21:  Inhi Cho Suh – GM Watson Customer Engagement, IBM – MarTech Track TiE Inflect 2018

Inhi Cho Suh, GM Watson Customer Engagement at IBM, discusses the human and business impact of Artificial Intelligence (AI), and how AI combined with other disruptive technologies such as IOT and Blockchain are drastically transforming different industries including HealthTech, FinTech, MarTech, and more.

• How AI and machine learning is transforming customer engagement
• Creating real-time personalized experiences using AI
• Identifying the challenges of AI and offering solutions
• Employing an AI powered platform to holistically analyze customer data and deliver the best possible customer experience

Twitter:   @TheNextWeb

22:  Danielle Levitas (App Annie) on How to Grow Customer Engagement through Mobile | TNW Conference 2017

Danielle Levitas, Senior Vice President and Research and Analysis team lead at App Annie, talks about how to grow customer engagement through mobile. With most customers mobile today and a good part of them spending 2+ hours a day on mobile apps, she emphasizes the importance of mobile-first marketing. This video also covers the importance of using customer data to understand what consumers want and expect and how to use mobile apps to create an intimate level of engagement with a customer.

• Why and how to reach out to customers on mobile devices
• Growing customer engagement through mobile app interactions
• Increasing ROI and building a better business through apps

Twitter:  @Comm100

23:  [Webinar] Social Media Best Practices for Effortless Customer Engagement

Research from Gartner predicts that in the next two years almost 90% of all companies will be providing customer support on social media. This webinar video shows how to build meaningful customer relationships by providing stellar customer service through a variety of social media channels.

• Social media best practices for effortless customer engagement
• Dealing with rising expectations and providing instant/near-instant responses
• How to handle social media customer service queries
• Social media excellence checklist

Twitter:   @adtech

24:  Game On: How Gamification Drives Sales & Customer Engagement

In this video, CRO Samantha Skey from RecycleBank and leading executives from NativeX, Electronic Arts, and SponsorPay discuss relevant case studies of how brands and businesses can use gamification to push sales and increase customer engagement. Going beyond just reward points and tokens, they discuss strategies that can be borrowed from gaming to attract new leads and gaining customer loyalty.

Download our guide on  how to use gamification to improve call center performance !

• Importance of gamification to drive sales and enhance customer experience
• Offering rewards to customers for user-directed opt-ins
• ‘Mobile to in-store’ and ‘in-store to mobile’ customer engagement

Karan Verma

25: Artificial Intelligence in Customer Engagement

Karan Verma, product manager for Dry Ice at HCL Technologies, discusses Artificial Intelligence (AI) and machine learning and the millions of variables involved in delivering the data to be used to drive customer engagement.

• When to employ machine learning vs. human interaction
• How large-scale enterprises can use AI to enhance customer engagement
• Discussing current and future trends in AI
• Building the gap between different marketing platforms to engage a customer in their customer journey

Twitter:  @CityGro

26:  Innovative Ideas That Increase Your Customer Engagement

A live podcast video by CityGro, a company that builds marketing and client retention tools, discusses how to build customer loyalty and keep people coming back, and how businesses can improve customer retention and develop marketing strategies to better engage customers.

• Exploring innovative ways to get people to engage with your business, brand, and loyalty programs
• Getting direct feedback from customers to help businesses improve their customer experience
• Discusses the tools CityGro offers to increase customer engagement through gamification, scratch cards, and more

Twitter:   @PitneyBowes

27: Predictive Analytics + Customer Engagement = Bad Debt Prevention

Bad debt costs millions per year for utilities. Predictive analytics and properly tuned in customer engagement can alleviate and prevent many of these losses. This pre-recorded webinar has some of the foremost experts in the areas of analytics, utility companies and customer success.

• See how predictive analytics as well as a customer service strategy can prevent bad debt
• Using data to determine where your collection efforts are best spent by likeliness to pay
• Keep more debt from becoming delinquent based on indicators before payments are missed

Tom Tsongas, PMP, CSM

28: Customer engagement

This slide presentation gives an overview and discusses key aspects of customer engagement. It explains how customer engagement is the process of fostering and optimizing the relationship with the consumer, as well as the necessary steps that need to be taken to produce the most viable deliverable. It emphasizes the need for improving customer satisfaction scores and giving the customer a lasting impression of your brand.

• Difference between internal and external customers
• Challenges in engaging internal customers
• Internal customer engagement lifecycle
• Key methodologies to achieve customer engagement

David Williams

Twitter:  @HOWTOEXPERIENCE

29: Customer engagement 5 vectors

This slide presentation is shared by David Williams, Director of iPoint Solutions Ltd., in which he discusses the five vectors of customer engagement. The slides discuss the need to shift from efficiency to effectiveness and the importance of having direct engagement with the customer.

• 5 vectors of customer engagement
• Expanding opportunity with smart everything
• Offshoring and re-shoring
• Keeping up with the competition

Raghvendra Saboo

Twitter:  @jumoora

30: In-Store Customer Engagement & Analytics

This slide presentation primarily discusses the importance of in-store customer engagement and ways to improve it. It also shares analytics of customer behavior and how to grab engagement analytics of the ever connected and the ever-browsing customer. It also shares market evolution details and case studies of a couple of leading organizations.

• Enhancing experience related to shopping at physical stores
• The behavior change brought by E-commerce
• Leveraging proximity techniques and cloud NFC smart tags
• Value proposition of brands

Emilia D’Anzica, MBA, PMP

Twitter:  @emiliadanzica

31: Driving Product Advocacy: Customer Engagement

This slide presentation discusses the importance of having an engagement program and key strategies to jumpstart customer engagement in your organization. It also shares recent customer analysis and platforms that can be used for customer relationship management and offers guidance on creating an action plan for your engagement program.

• Analysis of customer journey
• Gamification of customer experience
• Strategies for mobilizing your network
• Action plan for continuous engagement

Twitter:  @plumb_five

32: Autonomous Customer Engagement

The slide presentation focuses on implementing AI that is capable of autonomous human-like customer engagement. It advocates the use of Plumb5 which is a unified data platform that is built using the concepts of a real-time decision process. It renders seamless engagement between touch-points like web, mobile, email, SMS, and other channels of communication.

• Introduction to Plumb5 platform
• Data preparation for individual customers
• Connecting all data sources
• Unification technique
• Machine learning workflow
• Segmentation and dynamic personalization

Twitter:  @Ogilvy

33: Equipping Engagement with Wearable Tech

This slide presentation talks about wearable tech that can function as a multi-disciplinary analysis. It discusses smart body apparel and various factors such as personal, environmental, and physical that come into play when designing and implementing with wearable tech.

• How to stay consumer-centric
• Utilizing mobile devices and connected watches
• Today’s wearable tech eco-system

Richard Sedley

Twitter:  @richardsedley

34: 4th Annual Online Customer Engagement Survey

This series of slides are from the 4th annual online customer engagement survey report of 2010. The presentation comments on the report, provides an executive summary and goes into an in-depth discussion regarding customer management. It discusses the importance of repeated interactions that strengthen the emotional, psychological, or physical investment of the customer in the brand, product, or company.

• Behaviors and dimensions to consider for customer engagement campaigns
• Importance of message relevance and medium selection for customer engagement
• Improving online customer engagement
• Increasing value delivered and long-term customer engagement

35: Creating Customer Engagement Strategies

This presentation created by Richard Sedley, CEO at EY-Saren, is a series of slides discussing various factors, mediums, and analysis that can be used for creating effective customer engagement strategies.

• Permission based marketing
• Touch strategies
• Proposition development
• Psycho-graphic profiling
• Behavioral targeting
• Contextual targeting

OgilvyOne Worldwide

36: eCommerce: The Crucible of Customer Engagement

This is a series of slides that talk about the core-essentials or ingredients of customer engagement. It discusses how mobile users and millennials are going to drive the future. It focuses on developing customer engagement and enhancing customer experience by a combination of either physical or digital stores, along with the application of continuous commerce.

• Using M-commerce to drive E-commerce
• Location marketing
• Instant Gratification Marketplaces

Twitter:  @davidleeking

37: Freak Out, Geek Out, or Seek Out: Dealing with Tech Change and Customer Engagement

The series of slides in this presentation talk about the rapid technology changes that need to be made to boost customer engagement. It talks about the changing web, which is a decentralized, two-way channel for public communication in real-time and also how to deal with the ever-changing competition landscape.

• Dealing with pocket web
• Enhancing visitor experience
• Improve touch-points
• Dealing with change

SAP Customer Experience

Twitter:  @SAP_CX

38: 44 Facts Defining the Future of Customer Engagement

This slide presentation offers a series of facts that gives an idea of where customer engagement is headed in the future. It shares statistics related to customer engagement in different fields such as electronics, banking, hotels, and the retail market.

• Necessity of engaging customers on social media
• Statistics relating customer spending with customer experience
• Effectiveness of customer usage algorithm
• Importance of being customer-centric

Braze (formerly Appboy)

Twitter:  @Braze

39: What is Customer Engagement

This series of slides gives an in-depth understanding of customer engagement. It talks about the process of actively building, nurturing, and managing relationships with customers. The customer journey is no longer linear, which makes creating a customer engagement strategy more complex. Therefore, it is easier to sell to an existing customer than acquire a new one.

• Customer acquisition and metrics marketing
• Leveraging CRM data to better understand customers
• Segmentation to increase the relevancy and effectiveness of campaigns
• Using multiple channels for maximum impact

Twitter:  @marketo

40: 5 Marketing Strategies for Customer Engagement

This series of informative slides discusses the upcoming “engagement economy” as the foreseen new era. It presents the 2017 marketing benchmark report and shares success stories that have worked for leading organizations.

• Need for an engagement platform
• Quality of engagements
• Personalized engagement
• Custom scoring models
• Multi-touch reporting

Twitter:  @Alterian

41: The Future of Customer Engagement

This series of slides aims at predicting the future of customer engagement. It talks about how the definition of customer engagement has changed with evolving customers, social change, and customer demands that drive marketing. It discusses how to identify the challenges in delivering customer engagement and how these challenges can be addressed.

• Strategies in customer engagement
• Identification and addressing challenges
• Customer engagement maturity model

Twitter:  @MarTechConf

42: The Four R’s of Customer Engagement for Marketing Success

This presentation discusses digital transformation and the key difference between customer experience and customer engagement. It talks about the science of marketing, and how marketing has evolved with machine learning and omni-channel architecture.

• Right message
• Right channel

David Leonarde

43: Top 7 winning customer engagement strategies for your business

This series of slides discusses some of the key strategies that are vital for increasing customer engagement. It talks about the importance of humans being multi-dimensional and how they can be engaged on other levels that are not directly related to the company’s product. It discusses the sharing of stories and how providing customers with real time benefits are keys to continuous customer engagement.

• Engage and enroll customers by sharing your story
• Use customer data effectively to generate relevant content
• Share customer reviews on social media
• Attempt to engage customers on an emotional level

Demand Metric

Twitter:  @DemandMetric

44: Customer Engagement Playbook

This series of slides shows a step-by-step guide to improve the engagement level of customers and make your organization customer-centric. It talks at length about initiatives that need to be taken to improve customer engagement, and understanding the strength and weakness of the organization to design the most effective customer engagement plan.

• Customer journey mapping
• Initiative preparation and technology selection
• Strategy selection for customer engagement and advocacy

Amazon Web Services

Twitter:  @awscloud

45: Customer Engagement in the Age of Digital Transformation

The digital customer leaves behind an explosion of data that is collected across all touchpoints. This series of slides gives a walkthrough of the research and industry analysis conducted in the field of customer engagement. It also educates about how Amazon Web Services (AWS) and FICO can help in building better customer engagement for your organization.

• Data driven, highly scientific approach to optimize omni-channel customer experience
• Using existing customer data to predict future behavior
• Model outbound and real-time customer interactions to create effective campaigns
• Core benefits of using AWS

Techedge Group

Twitter:  @techedgegroup

46: Design for Customer Engagement: Digital Marketing Strategy

This series of slides focuses on identifying all of the relevant technological components that seamlessly integrate with one another. It further discusses that end-to-end digital marketing strategies are key to developing a strong customer base for any organization.

• Search engine marketing and related online campaigns
• Accurate application of the digital marketing funnel
• Developing a successful digital marketing strategy

Twitter:  @servicenow

47: How to Develop Winning Customer Engagement Strategies

This series of slides teach how to develop customer engagement strategies that increase customer satisfaction and brand loyalty. The presentation talks about the advent of the digital customer and how to use omni-channel methods to build trust and engage the customer. It also covers concerns of the company regarding the cost of the campaigns and how to optimize budget limits.

• Customer engagement in the digital era
• Personal value chain of customers
• Multichannel customer engagement
• Analysis of Dialog Axiata Group case study

MIT Sloan Management Review

Twitter:   @MITSloan

48:  Turning Data into Customer Engagement

Here is a very data-based slide presentation reviewing “key findings” from the 2018 Data & Analytics Global Executive Study and Research Report. If you’re not using any form of analytics at the moment, the results found may convince you to start.

• Using analytics is a competitive advantage that continues to improve
• The data provided by analytics is improving customer engagement for those employing it
• Experienced analytics users are using more data points to improve engagement
• The power of sharing data

The Digital Insurer

Twitter:   @DigitalInsurer

49:  Customer Engagement in a Connected World

A great set of useful slides from a series of presentations at a conference specifically from insurers. There are four distinct presentations all dealing with the topic of improving both customer engagement and customer experience. While it is intended for insurers, the strategies are broad and can benefit nearly any industry.

• How insurers can specifically drive customer engagement by embracing the “age of the customer”
• How AI and Machine Learning can improve customer experience
• Insights into the customer via online engagement
• “Uplifting” the experience of an insurer’s customer

Kissmetrics

Twitter:   @Kissmetrics

50:  Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To Create Content That Fuels Your Business

A long title that says exactly what to expect within the slides. Kissmetrics is known for quality content as well as creating tools that give incredibly useful data. This presentation deals with both creating good content and using it to the fullest for data-backed engagement.

• A clean-cut definition of good content, how to “cut through the noise” and telling good stories
• Detailed, itemized list of the ways storytelling content can fuel your business objectives
• Further resources to continue your data and storytelling journey

What customer engagement strategies are most crucial to your organization in the digital world? Tweet at us  @CallMiner  and let us know! 

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Powerpoint Design Skills

5 powerpoint design skills to increase audience engagement, table of contents.

Powerpoint presentations boil down to communication. Are you communicating a clear, concise message to your audience? Is your audience engaged and ready to absorb that message? Presentations are effective when a clear message, sleek presentation design and an engaged audience come together to create results.

Masterful powerpoint presentation design is one avenue that leads to customer engagement , convey a sense of your brand and create connection. Powerpoints are visual aids, meaning that they should catch your viewers’ eyes, then hold their attention until the last slide has been presented.

Here, we’ll give you our top five presentation design skills for hooking and holding your audience’s attention. By adjusting the way your important presentations are designed, you can exponentially increase your influence over an audience and give a killer presentation that people will remember.

1. Break Free From PowerPoint Presets

The Powerpoint application features many preset themes, fonts, colors, and shapes. These automatic presentation design tools are intended to make life easy for newcomers. But, if you’re aiming to capture the attention of an entire audience with an exciting slide, these presets aren’t for you.

Great presentation design requires more time but is worth the investment. Think of designing a template like investing in a logo, in a headshot or image being shot for you or designing a website. You can establish your brand’s tone and feel by keeping consistent with key elements of unique design along with being fresh and innovative.

You may even reuse your template to keep consistent with your style, which makes each and every slide unique to you and your brand. You don’t want your presentation to seem like any other presentation because your brand is unique to you. You can get that brand or personal recognition by investing time into design and the thought behind the design.

Keep Your Audience Guessing With a Custom PowerPoint Design

Using a preset template can make your PowerPoint presentation design predictable, making it all the more likely that your audience will lose focus while viewing the slides during a presentation. Chances are that members of your audience are familiar with PowerPoint and have seen the preset presentation templates before. After all, PowerPoint presentations have been around for over three decades! To surprise them and capture their attention, you’ll need to design new, exciting slides that your viewers will like.

While it takes more time and effort to build your powerpoint slides from scratch, the benefits of doing so are well worth it. You’ll be able to create each slide according to the content you’re presenting, ensuring that the format display the information as logically as possible across slides. Plus, when the the design is wholly unique, you can interest your audience by keeping them guessing per slide.

2. Use Size to Highlight Crucial Information

Size can be used to organize the content in a presentation, creating a seamless flow of information. The size of both the text and the photos or graphics on a slide tells your audience where to look first, and which presentation design elements are the most important. Use size to highlight one or more crucial bits of information in your presentation.

With strategic sizing in a presentation design , you can also string together a cohesive flow of information. For instance, your title may be the largest text on your slide, followed by a slightly smaller subtitle. Then, after a bulleted list in a small font, you can include a quote in the same font size as your subtitle. This will tell your audience that the quote is important and ties all of the displayed content together.

You should be using a hierarchy like the one mentioned above with type but you can also apply this to images, shapes and colours. Directing the audience and using size to do so is a powerful tool that does not add more text or information on the slide.

When one element is like the other, you can establish which order someone’s eyes movements will go in. The goal of good presentation design is to make sure your audience understands the information being relayed to them in a timely manner per powerpoint slide. Use good design to retain attention and engagement.

3. Coordinate Slide Layouts With The Information Being Presented

If you’re giving a PowerPoint presentation, odds are that you have a decent amount of information to present. It’s unlikely that you’ll be presenting the same type of information on every single slide. The layout of your powerpoint slides should reflect this, methodically guiding your audience through the content.

For example, one slide may feature an array of relevant, but standalone, statistics. The presentation design of this slide may be an organized list with the most important statistics typed in boldface, perhaps alongside a chart or graph. But, the next slide could simply contain a quote that encompasses your message. That slide will likely be sparse, displaying only the quote in a large font for maximum impact. Variety is important in the making of a dynamic presentation design, so powerpoint slides should be organized accordingly.

A rule of thumb is use three to four points at the most per slide, or two to three paragraphs. If you have a quote or important statistic, try to highlight that by itself, uncluttered by other elements. You do not want your audience to be reading while you speak necessarily, nor do you want to flip the slide before they finish reading. Unless you specifically designate time for them to read the slide, it should be bite-sized information. Even for slides that are meant to read, consider providing supplementary documents for the person to read, especially those who have trouble seeing from afar.

4. Use Color to Your Advantage

Color is a powerful tool for evoking emotion, driving home a theme, and reinforcing a brand. When it comes to presentation design, using a thoughtful color scheme is one of the best ways to make an impression on your audience. Make sure you make a striking palette that represents the tone of your brand. These colours can appear not just in text, but in your images, powerpoint template, slide masters and across your brand.

If your brand has a color scheme all its own, you can use it as inspiration for the colors in your presentation or slide. Or, you can take advantage of accepted color connotations. For example:

Yellow is associated with optimism. Use it to convey a bright and light brand tone. This color can be quite strong when saturated, so it can direct the eye to certain bits of information. It can also be too bright to read text on, so be careful if you use this as a background color not to put too much text.

Red is associated with passion and anger. Use it to convey a striking, eye-catching tone. You can also use this to direct the eye with icons and elements to information. It can be hard to read lots of text on, consider using a darker shade of red if an abundance of text has to appear on it.

Blue is associated with tranquility and honesty. Use it to convey a corporate, elegant feel. Blue is quite a nice and versatile color to use all across icons, elements, text and a background color.

Purple is associated with innovation and regality. Use this to convey a tech, forward thinking feel. Purple is also versatile across icons, elements and text, but can be a tricky color to pair with other colors.

This is just a small selection of qualities that we naturally connect to color. Depending on the overall goal of your presentation, you can find colors that depict a tone that’s relevant to your overall message. Using the right color can make the difference, even if it’s just the one color!

Color Contrast

The contrast between the colors in your presentation is equally as important as the choice of color itself. On a simplistic level, the color of the text in any slide of your Powerpoint presentation should be in stark contrast to the color of the background. This ensures that your text is clearly visible to the audience. Make sure your text is always readable as you make your color choices and that the color choice does not class with the images in your presentation.

Additionally, placing contrasting colors next to each other makes the entire slide more striking. When there’s not enough contrast between the colors on a slide, the displayed information can seem to blend together and seem like one cluster. This can inhibit your viewers from absorbing all of the content that you have to offer on each slide. So, simply bumping up the contrast between the color of your text, background, graphics, and images can upgrade a powerpoint presentation for improved audience engagement.

You can find many color wheels online. If you want to build a color palette, consider what palette you want to have:

Monochromatic: Variations of the same hue by adjusting the shades, tones, and tints.

Analogous: These are color combinations made up of colors that sit next to each other a color wheel.

Complimentary: Opposite color combinations. Might seem off, but think Christmas red and green!

Triadic: Three colors that are evenly spaced apart on the color wheel. (For eg. purple, orange, teal)

Split-complementary: Two pairs of colors next to each other paired with their opposites.

Tetradic: Like split-complementary, this is made up of two complementary pairs. Think red, purple, green, yellow or purple, blue, orange, yellow.

This can take some time to really get right, but seeing the colors next to each other before you design can really help!

5. Supplement Facts with Relevant Images

When we talk about effective use of images in presentation design, we don’t mean inserting related stock images to your powerpoint slides whenever possible. When there’s an image or two on every single slide, your audience is less likely to fully absorb all of them. A smaller amount of eye-catching images scattered throughout your powerpoint presentation will have a bigger impact on your audience. One striking image is better than a bunch of unmemorable ones. And if you pick a few key images, you can create an overall mood and feel of the message you want to convey on your powerpoint slides.

So, less is more: when you’re gathering content for your powerpoint presentation, keep an eye out for photos and graphics that enhance the meaning of your information. It’s best if the process of finding your images is authentic – don’t try to force images into the powerpoint presentation just for the sake of having visual aids. As mentioned above, you can use size, color, and layout to make powerpoint slides without an image visually interesting. When you use a photo just for the sake of using one, a repeated use of a design element can seem like the deck was designed copy and paste.

Keep aware of the real estate between text and images. Each slide only has enough space for 1-2 photos with basic text. If you have very short copy and striking image, create a slide with a master image and small subtext. It looks great on a big display. If not try to make room for your image to be admired while your text can still be readable within the time you talk per slide.

You might be wondering where you get images for your presentation. You can shoot photos of your own or get them off a stock website like Shutterstock or iStock. You can also get free images off Freepik, Unsplash, Pexels, Pixabay and more.

It can be easy to overlook PowerPoint presentation design in the process of gathering content for an important presentation. But, the way that your information is presented to your audience is just as crucial as the information itself. Audience engagement hinges on an attractive, well-organized, and visually interesting powerpoint presentation, which you can achieve and create a stunning powerpoint template with the presentation design skills listed above. For further information reach out to Presentation Geeks.

Author:  Ryan

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• Webinar Plus

21+ Webinar Engagement Activities To Boost Attendee’s Participation

Table of Contents

Hosting a successful webinar extends beyond just delivering valuable content. To truly make an impact, you need webinar engagement activities to actively involve your attendees and keep them engaged throughout the session.

In this guide, we will explore a range of effective webinar engagement strategies designed to encourage active participation and leave a lasting impression. After all, the average webinar generates between 500 to 1000 leads . Therefore, using the best webinar ideas is crucial to help you elevate your webinar game and ensure that your attendees are not only present but actively engaged. Let’s dive in and discover how to host a webinar that creates a memorable experience for the participants.

Why Does Webinar Engagement Matter? 

Webinar engagement matters for several important reasons, especially in the context of online marketing, education, and communication. Here are some key reasons why webinar engagement is crucial:

• Audience Interaction : Webinars provide an opportunity for direct interaction with your audience. Engaged participants are more likely to ask questions, provide feedback, and engage in discussions, making the webinar more dynamic and informative. 
• Content Retention : Engaged attendees are more likely to remember and retain the information presented during the webinar. Active participation, such as asking questions and taking part in polls, helps reinforce learning. 
• Lead Generation : For businesses and organizations, webinars are a valuable lead generation tool. Engaged attendees are more likely to share their contact information, making it easier to nurture and convert leads into customers or clients.
• Brand Awareness : Engaging webinars can help raise brand awareness and credibility. When attendees find value in your webinar content, they are more likely to view your organization as an authoritative source in your industry.
• Networking: Webinars often attract professionals and like-minded individuals interested in the same topics. Engaged attendees may connect with one another during or after the webinar, fostering networking opportunities.

Interactive Webinar Engagement Ideas: How to Keep Attendees Engaged

Engagement is the key to webinar success. If you are hosting a webinar , make sure you are making it engaging for the audience. Without engagement, your webinar could fall flat. To keep your audience hooked, here are the effective webinar engagement strategies to leverage:

1. Use Quizzes to Test Your Participants

Quizzes can also be a part of your webinar attendees’ participation ideas. It can help you measure your audience’s expertise level when it comes to your webinar topic.

You can see what information guests already know by submitting any kind of quiz after your event is over. Make sure to keep it fun and engaging for the attendees. Tell your attendees that a quiz or contest will be held and the winner will receive a prize. If your audience is the competitive type, they’ll love to come in and see who can win. 

2. Create a Trivia Game

A trivia game on a webinar platform is a lively and interactive feature that adds to webinar engagement activities. Hosts or presenters pose a series of questions on diverse subjects, and participants respond in real time through chat or interactive polls. Points are awarded for correct answers, creating a competitive atmosphere. 

Such games not only break the monotony of webinars but also foster audience participation and retention. They often conclude by recognizing high scorers or awarding prizes, enhancing the overall experience and learning potential of the webinar. 

3. Encourage Networking With Breakout Rooms

Breakout rooms are interactive webinar engagement ideas to section off your audience from the main webinar event. It allows webinar organizers to segment out specific audiences. If that specific audience knows more or has a better understanding of the subject of your webinar, they would like to appreciate content that’s narrower or more in-depth.

By breaking out rooms, you can bring those knowledgeable audience members together so that a presenter can provide a more targeted and engaging presentation. Thus, the breakout room has become one of the most effective engagement activities that you can add to your webinar. 

4. Use Polls for Active Participation

You can run polls in your webinar platform to make your webinar more interactive and participating. Polls can be another one of the best webinar engagement activities to create a dynamic atmosphere that encourages people to stay engaged with your presentation. You can incorporate polls and surveys at the beginning or midway through the webinar to check in to see whether people are following along with your content.

At the end, polls would allow you to know which part of the webinar or service your attendees would like the most or find more interesting. It can also be used as a follow-up strategy. Consider setting up a moderator to oversee the chat box and learn more about what audience members want to know.

5. Add a Q&A session

A Q&A session in a webinar is a designated segment during the online presentation where the audience has the opportunity to interact directly with the host or presenter. Q&As allow participants to submit questions, seek clarification, and make webinars more interactive. The host addresses these questions, and provides answers, insights, or explanations, fostering a more engaging and informative experience.

Q&A sessions are typically held towards the end of the webinar. It helps enhance audience engagement and ensures that attendees leave with a better understanding of the topic presented. In Dreamcast Webinar Plus, attendees can also upvote the questions they’d most like to be answered.

The Q&A session concludes when all relevant questions have been addressed or when the allotted time for Q&A expires. The host or presenter may thank the audience or encourage further engagement, such as sharing additional resources or inviting attendees to connect outside the webinar. So, a well-thought-out Q&A session is considered among the most effective webinar engagement strategies.

6. Foster Live Chat Interaction

Live chat during a webinar plays a pivotal role in enriching the overall webinar experience. It serves as one of the most effective webinar engagement strategies for real-time engagement, enabling attendees to interact with each other and the presenter. This interaction fosters a sense of community, keeps participants engaged, and allows for immediate feedback on the content. Attendees can ask questions, seek clarification, and share insights, while presenters can adapt their delivery based on audience reactions. 

Live chat also provides networking opportunities, enabling participants to connect and exchange contact information. Ultimately, live chat enhances the educational and interactive aspects of webinars, making them more informative, engaging, and collaborative. 

7. Host An Expert Panel Discussion

A panel discussion in a webinar involves a group of experts or individuals with relevant knowledge convening virtually to engage in a live conversation on a specific topic. This format offers diverse perspectives, in-depth insights, and dynamic discussions aimed at informing and engaging the online audience. Panelists, often experts in their respective fields, share their viewpoints, experiences, and expertise, fostering a rich and informative exchange that enhances the overall webinar experience.

8. Do a Critique

Critiques are great interactive webinar engagement ideas to add to your webinars. You can ask the audience to submit any of their work, such as the designs they drew, the first draft of a new novel, a piece of music, and more while asking the invited speaker to give any feedback they have on it during the event. Not only will your attendees have the opportunity to present their own work, but they can also learn a lot from the feedback provided by your guest organizer. 

9. Add Puzzles To Bring A Fun

Incorporating puzzles into webinars is a creative way to boost audience engagement. Puzzles, such as riddles or brain teasers, can be strategically placed throughout the webinar to break up the content and maintain participant interest. They encourage active participation as attendees try to solve them, adding an element of fun and challenge to the event. Additionally, puzzles can be used to reinforce key concepts or themes of the webinar, making the learning experience more interactive and memorable. When presented effectively, puzzles can create a lively and enjoyable atmosphere, enhancing the overall engagement and effectiveness of the webinar. 

10. Gamify Interaction

Introducing games into webinars is an effective strategy for enhancing attendee engagement. Several interactive games can be integrated into webinars to make them more enjoyable and educational. Here are a few popular options: 

Virtual Scavenger Hunts : Challenge attendees to find specific items or information related to the webinar topic, either in their physical environment or on the internet. Provide clues and rewards for successful scavenger hunts.

Icebreakers : Start the webinar with a quick icebreaker game or question to help attendees get to know each other and feel more comfortable participating.

Crosswords : Share word puzzles, crosswords, or word searches related to the webinar content. Participants can complete them during the presentation and discuss solutions afterward. 

11. Create a QR Code Game

Using dynamic QR codes, you can create a QR code game to break the ice. You can set the number of scanners parameter so that the first person who scans the code gets a surprise while the others get something else. The game you can play is who will finish the scan fastest. This will keep your audience on the edge of their seat in anticipation. Another game could be a QR code hunt, where QR codes are randomly distributed throughout your presentation and your audience has to pay attention to them or they won’t be able to catch them.

12. Add Case Studies

Case studies are a powerful way to enhance engagement in webinars, as they provide real-world examples and practical applications of the webinar’s topic. They offer concrete examples of how the concepts being discussed are applied in real-life situations, making the content more relatable and applicable to participants. 

Presenting a case study involves telling a compelling story, which can capture participants’ attention and draw them into the narrative. This encourages active participation as participants can analyze the situation, brainstorm solutions, and share their insights or recommendations. 

13. Have Great Visuals and Presentations

Effective use of visuals and presentations is essential for enhancing webinar engagement. Visual elements like well-designed slides, images, infographics, and video clips can significantly improve participants’ understanding and retention of the content. According to Vimeo, 72% of consumers want to engage with video content before purchasing anything. So, starting with an attention-grabbing opening slide sets the tone, while storytelling through video adds a compelling narrative aspect.

Infographics simplify complex information, and video clips add variety and interest. Interactive elements within slides, such as clickable buttons and polls, encourage active participation, making the webinar more informative and engaging overall.

5 Pre-Webinar Engagement Activities

While there are numerous pre-webinar engagement activities you can undertake, here are the five activities that can significantly boost attendance and enthusiasm for your webinar:

Run Promotional Campaigns:

Create a well-designed landing page or registration form for your webinar. An average of 55% of webinar registrants convert to attendees , which means, the webinar landing page conversion rate is usually around 55%. Promote the webinar through your website, blog, and social media channels. Send email invitations to your mailing list with clear and enticing messaging. Moreover, you can also use paid advertising (e.g., Google Ads, social media ads) to reach a wider audience.

Engage on Social Media:

Create a dedicated hashtag for your webinar and encourage participants to use it when discussing the event on social media. Host countdown posts or polls on social media to build anticipation.

Send out Email Reminders:

Send reminder emails leading up to the webinar to registered participants. Include important details like the date, time, access link, and any pre-webinar materials they need. It’s best to personalize your emails as much as possible, addressing recipients by name and tailoring the message to their interests.

Interactive Pre-Webinar Content:

Offer valuable pre-webinar resources that tie into the webinar topic. This could be in the form of downloadable guides, checklists, or worksheets. Encourage participants to engage with this content and come prepared with questions or comments for the live webinar.

Engagement Contests or Challenges:

Run contests or challenges that participants can enter before the webinar. For example, you can have a contest where participants submit questions or ideas related to the webinar topic, and the best ones win prizes.

5 Post Webinar Engagement Activities

Post-engagement activities are crucial to maximize the impact of your webinar and maintain a connection with your audience after the event. Here are five important post-webinar engagement activities:

Follow-Up Emails:

Send a personalized thank-you email to all attendees, expressing gratitude for their participation. Include a link to the webinar recording or a summary for those who couldn’t attend or want to review the content. You can also share additional resources or related content to further their learning on the webinar topic.

Don’t forget to ask for feedback on the webinar experience. It can be done through surveys or direct emails to gather insights and improve future webinars.

Continued Engagement on Social Media:

Post about the webinar’s success on your social media channels, including key takeaways and highlights. Encourage attendees to share their thoughts, insights, and key learnings from the webinar using the webinar’s dedicated hashtag. Respond to comments and engage in discussions related to the webinar content to keep the conversation going.

Resource Sharing:

Provide attendees with exclusive resources like eBooks or recordings of the webinar. Giving access to premium content adds more value to the audience’s life. Continue to share relevant content on the topic through your blog, social media, or email newsletters to keep your audience engaged.

Nurture Leads:

For businesses, segment webinar attendees into lead categories based on their engagement and interest levels. Develop lead-nurturing email campaigns that deliver targeted content to nurture leads and guide them through the sales funnel .

Feedback and Analysis:

Analyze data and feedback collected during and after the webinar to assess its success. Review engagement metrics like attendance rates, chat interactions, and survey responses to identify areas for improvement. Use feedback to refine your webinar strategy, content, and presentation style for future events.

FAQs related to Best Webinar Engagement Activities

Common webinar engagement activities include live polls, Q&A sessions, chat discussions, breakout rooms, interactive quizzes, sharing downloadable resources, and involving guest speakers or panel discussions.

Visual elements, such as slides, graphics, and video clips, can enhance engagement by providing visual stimulation and reinforcing key points. Engaging visuals can make the webinar content more appealing and memorable.

You can measure success through various metrics, including attendance rates, chat interactions, poll responses, and post-webinar surveys. Analyzing these metrics can help you gauge the effectiveness of your engagement strategies.

A versatile content writer with a knack for writing on diverse tech niche and always striving to evolve in the digital age.

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employee engagement

7 Creative Employee Engagement Ideas for Organizations

Ping pong tables not cutting it? Explore fresh employee engagement ideas to boost employee satisfaction, retention, and performance.

Mateo Peralta

Mentorship expert at Together

Published on 

May 22, 2024

Updated on 

Time to Read

mins read time

Remember the ping-pong craze? All the rage a few years back, it promised happy, engaged employees. But did it work? A recent Gallup report reveals a shocking truth: 70% of global workers are disengaged. Uninspired employees translate to lower productivity, higher turnover, and stifled innovation.

This blog post is your guide to spark engagement. We'll ditch the ping-pong paddles and explore creative ideas to build a positive work environment where employees feel valued and contribute their best. Get ready to reignite engagement in your organization!

What are employee engagement ideas?

Employee engagement ideas are creative initiatives or activities designed to spark excitement, motivation, and satisfaction in your team. These aren't just perks or one-time events. They're ways to build a positive work environment where employees feel like they truly belong.

Imagine a team that feels valued for their contributions, connected to their colleagues, and empowered to reach their full potential. That's the power of employee engagemen t. By investing in well-being and a positive atmosphere, you're creating a happier and more productive workplace.

These engagement ideas can encompass a wide range, from professional development opportunities to team-building activities and recognition programs . The key is to tailor them to your specific workforce and company culture.

Benefits of employee engagement ideas

Investing in employee engagement isn't just about keeping your team happy (although that's a great perk!). There's a strong business case to be made. Engaged employees are:

• More likely to be happy and satisfied at work.
• More productive than their disengaged counterparts.
• Less likely to leave the organization.

Think about it: a motivated and satisfied workforce translates into a range of benefits for your organization:

• Boosted morale and motivation: Engaged employees bring a positive energy and enthusiasm to their work, inspiring those around them.
• Improved retention: Happy employees are less likely to jump ship, saving your company time and money on costly recruitment and onboarding.
• Enhanced productivity & performance: When employees feel valued and empowered, they're more invested in their work, leading to higher quality results.
• Stronger teams: Engagement fosters collaboration and communication, creating a more cohesive and effective team environment.
• Positive culture & reputation: A company with a reputation for employee well-being attracts and retains top talent, boosting your employer brand.

By implementing creative employee engagement ideas, you're making a strategic investment in your most valuable asset – your people. The return on that investment? A thriving workplace, a high-performing team, and a successful organization.

7 Types of employee engagement ideas 

Now that we've explored the benefits of employee engagement, let's dive into the fun part: creative ideas to bring your team to life! Here are some key categories to consider:

1. Team building and collaboration activities

Strong teams are the backbone of any successful organization. Team building activities and exercises can help strengthen relationships, improve communication, and foster collaboration among team members. This could involve workshops, outdoor adventures, escape room challenges, or even friendly games and competitions.

2. Employee recognition and appreciation programs

Everyone likes to feel valued!  Recognition and appreciation programs showcase your employees' contributions and achievements. Think employee awards, shout-outs in company communications, personalized thank-you notes, or special events to celebrate their hard work.

3. Well-being initiatives and work-life balance programs

Happy and healthy employees are productive employees! Promote well-being with wellness programs like yoga or meditation classes, stress management workshops, or mindfulness sessions. Consider offering flexible work arrangements or work-from-home options to support a healthy work-life balance.

4. Social events and community engagement activities

Team bonding goes beyond work! Social events and community engagement activities create a sense of belonging and camaraderie. Think company picnics, holiday parties, volunteer days, or charity fundraisers.

5. Innovative workplace events and initiatives

A little fun goes a long way!  Spice up your workplace with creative events and initiatives that promote fun , creativity, and team spirit. Themed dress-up days, office scavenger hunts, wellness challenges, potluck lunches, or even innovation hackathons can all boost morale.

6. Professional development and learning opportunities

Investing in your people's growth is an investment in your organization's future. Offer training workshops, lunch-and-learn sessions, mentorship programs, cross-departmental collaboration opportunities, or access to online learning resources to help employees develop their skills and careers.

7. Employee feedback and idea sharing platforms

Communication is a two-way street!  Creating channels for employees to provide feedback, share ideas, and contribute to decision-making encourages a sense of ownership and engagement. Think suggestion boxes, employee feedback surveys, focus groups, town hall meetings, or consider a platform like Colleague Connect.

Colleague Connect is an innovative tool that empowers employees to share ideas, engage in discussions, and collaborate on projects. It provides a safe space for feedback and builds a culture of continuous improvement. By implementing Colleague Connect alongside these other creative engagement ideas, you'll be well on your way to building a thriving workplace where your team feels valued, empowered, and excited to contribute!

Improving employee engagement with Colleague Connect

We've established the power of employee engagement – a happy, connected workforce is a thriving workforce. But engagement goes beyond just fun activities. It requires meaningful connections, continuous learning, and a culture of open communication. That's where Colleague Connect comes in. Imagine a platform that combines the power of peer mentorship, dynamic networking, and open idea sharing. Colleague Connect is exactly that!  It's a powerful tool designed to:

• Fuel employee engagement: Colleague Connect helps build a sense of community and keeps the team invested in the organization's success.
• Boost collaboration: Break down departmental silos and empower teams to work together seamlessly on projects.
• Drive innovation: A platform for open idea sharing and feedback, sparking creativity and propelling your organization forward.

Key features of Colleague Connect

• User profiles: Showcase your skills and experience, connect with colleagues who share similar interests.
• Interest groups: Join groups based on hobbies, passions, or professional goals, build communities within your organization.
• Collaborative project spaces: Work together seamlessly on projects, share resources, and track progress in real-time.

Now, let's see how Colleague Connect goes beyond features and truly promotes employee engagement:

1. Connecting employees and building relationships

Colleague Connect isn't just software – it's a catalyst for connection! Employee profiles help you find colleagues with shared interests, and interest groups create a sense of community beyond your department. 

Need help with a project?  Messaging features make it easy to connect with colleagues who have the expertise you need. Building strong relationships is key to employee engagement, and Colleague Connect provides the platform to make it happen.

2. Promoting peer mentorship and learning partnerships

Gone are the days of rigid mentor programs. Colleague Connect empowers employees to find mentors or mentees based on shared skills, experience, or learning goals. 

Looking to develop your leadership skills? Connect with a seasoned leader on the platform. Need guidance on a specific software program? Find a colleague who can help. Colleague Connect facilitates peer mentorship and learning partnerships, driving professional development and boosting employee engagement.

3. Implementing employee engagement ideas

Colleague Connect isn't just a platform for communication – it's a springboard for creative employee engagement initiatives! Imagine using the platform to host virtual coffee chats with colleagues from different departments to facilitate a cross-pollination of ideas. 

Interest groups can be a launchpad for wellness challenges or book clubs, promoting a sense of community and well-being. Recognition programs can be integrated with the platform, allowing colleagues to easily celebrate each other's achievements. The possibilities are endless!

4. Facilitating idea sharing and feedback 

Colleague Connect isn't a one-way street. It empowers employees to have their voices heard. Through suggestion boxes, discussion forums, surveys, and feedback forms, employees can share ideas, provide feedback on company initiatives, and contribute to decision-making processes. This open communication loop keeps employees engaged and adds to a culture of continuous improvement.

5. Collecting and analyzing employee engagement feedback

Colleague Connect doesn't stop at collecting feedback – it empowers you to act on it!  The platform provides tools to analyze employee feedback data, identify trends, and measure the impact of engagement initiatives. This data-driven approach allows organizations to continuously refine their strategies and create a workplace with high collaboration, innovation, and employee satisfaction.

By integrating Colleague Connect, organizations can cultivate a thriving work environment where employees feel valued, empowered, and excited to contribute their best. The result?  A more engaged, innovative, and successful organization!

Tips for implementing employee engagement activities

Now that you're armed with a toolbox of creative employee engagement ideas and the power of Colleague Connect, let's explore how to bring them to life within your organization! 

Here are some key strategies to consider:

1. Know your people

Employee engagement isn't a one-size-fits-all proposition. The most successful initiatives are tailored to your specific workforce. Solicit employee input through surveys, focus groups, or suggestion boxes on Colleague Connect. Understanding their interests and preferences will ensure your activities resonate and generate excitement.

2. Budgeting for success

Employee engagement initiatives don't have to break the bank. Establish a realistic budget and allocate resources effectively. Many activities can be low-cost or even free, leveraging the power of Colleague Connect for communication and collaboration.

3. Plan, promote, and celebrate

Creating a calendar of events keeps engagement top-of-mind. Promote your activities through internal communication channels, social media within Colleague Connect, and company newsletters. Don't forget the power of celebration! Recognize participation and highlight successes to keep the momentum going.

4. Measuring impact

Engagement isn't just about fun and games – it should drive positive results. Evaluate the impact of your initiatives through surveys, feedback sessions on Colleague Connect, and performance metrics like retention rates and productivity. This data will help you refine your approach and ensure your engagement efforts are truly making a difference.

Remember, employee engagement is an ongoing process. By implementing these strategies, leveraging Colleague Connect, and continuously adapting your approach, you can create a thriving workplace culture where your team feels valued, motivated, and empowered to do their best work!

Pave your path to a thriving workplace with Colleague Connect

Employee engagement isn't a perk – it's a strategic investment in the heart of your organization: your people. By prioritizing employee engagement and a positive work environment, you're investing in a future filled with happy, motivated, and high-performing employees.

The ideas explored in this article provide a springboard to ignite engagement within your organization. Remember, the key is to tailor your approach to your unique workforce and leverage the power of tools like Colleague Connect to empower communication, collaboration, and innovation.

Ready to take the leap and build a thriving workplace? Colleague Connect offers a free tria l, allowing you to experience the platform's potential firsthand. See how Colleague Connect can streamline communication, encourage collaboration, and empower your employees to reach their full potential. Schedule a demo today and unleash the power of employee engagement in your organization!

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TechBullion

The broken cycle of traditional presentations.

Remember the last presentation you sat through? Bullet points blurring together on a crowded slide deck. Your mind wandering as the presenter drones on. By the end, you struggle to recall the key points, let alone feel motivated to take action.

This isn’t just your imagination. Studies show only 20% of executives say their organizations excel at decision-making. But it’s not just a matter of audience perception. Global leaders themselves are calling out the crisis in communication. Former US Secretary of Defense, Robert Gates, laments, “PowerPoint was the bane of my existence at the Pentagon.” Jeff Bezos of Amazon echoes the sentiment, stating “PowerPoint is easy for the presenter, but difficult for the audience.” Steve Ballmer, former CEO of Microsoft, bluntly admits, “I don’t think it’s productive. I don’t think it’s efficient. I get impatient.”

The problem is clear: traditional presentations are failing us. They bury key messages under an avalanche of information, hinder clear thinking, and stifle collaboration. This breakdown in communication has a ripple effect, impacting everything from project timelines to strategic decision-making. SparkHub is here to change that.

SparkHub: Building Strong Arguments with Effortless Flow

Forget the frustration of traditional presentation software. SparkHub is designed to streamline your workflow and ignite audience interest. Here’s how it transforms presentations:

• Effortless Argument Building: SparkHub lets you gather and organize facts, figures, and insights from various sources, building a rock-solid foundation for your message.
• Logical Flow, Powerful Impact: SparkHub’s intuitive interface guides you towards a clear and logical structure. Your message unfolds smoothly, leading to a well-defined conclusion, not confusion.
• Decision-Making Made Easy: SparkHub prompts you to address all relevant points. This ensures your arguments are well-supported and lead to confident decision-making.

Beyond Presentations: A Culture of Collaboration and Success

SparkHub’s impact goes beyond creating stellar presentations. It fosters a culture of informed decision-making and teamwork within your organization:

• Speaking the Same Language: SparkHub promotes consistent terminology, eliminating ambiguity and ensuring everyone is on the same page when making crucial decisions.
• Time Saved, Efficiency Gained: The logical structure ensures your presentations are well-developed, saving you valuable time and resources on revisions.
• Transparency Builds Trust: SparkHub presentations require clear reasoning and strong evidence. This transparency fosters trust within teams by allowing for focused

discussions and well-informed decisions.

• Collaboration is Key: SparkHub’s built-in collaboration features ensure everyone is involved from the start. Teams can share ideas, provide feedback, and contribute their expertise, leading to more inclusive and well-rounded decisions.

Igniting Audience Engagement: From Static Lectures to Dynamic Dialogues

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• Pre-Meeting Buzz: SparkHub flips the script. Audiences can pre-read content and submit questions beforehand, generating interest and identifying areas needing clarification during the live session.
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What’s new in ArcGIS StoryMaps (May 2024)

This journey started about 5 years ago (a little longer if you count from the initial beta release ) with a dream of creating a next-generation storytelling tool for ArcGIS. Fast-forward to today—200 software releases later—and we remain amazed by all the engaging, gorgeous, informative, and impactful stories being told by the community using ArcGIS StoryMaps.

And of course we haven’t slowed down adding new features and capabilities. Earlier this year marked the introduction of briefings, a slide-based storytelling format, that helps you communicate and tell stories in new ways. This month we’ve added more features to briefings, stories, and collections. Help us celebrate by taking a look back at all the features ArcGIS StoryMaps has added over the years: ArcGIS Blog: What’s new in ArcGIS StoryMaps

Here’s a rundown of what’s new this month:

Add tables and code to briefings

Configure analytics for briefings, show date for collections, hide story cover, more image formats, and more….

The ability to add tables to a story was added back in August 2023 , which happened to be the same time briefings were released in beta. These features have now come together and you’re able to add nicely formatted tabular information to your briefings.

It’s extremely useful to be able to summarize statistical data for an audience in a table or provide a status update in an easily digestible form. Check out this video see see how easy it is to create a table.

Additionally, the code block is available in briefings. If you have Python scripts, JavaScript code, CSS snippets, or code in another programming language, you can now paste them into a briefing to share with your audience. The code block is also a great way to share and explain Arcade scripts with your colleagues. You’ll probably want to take advantage of the built-in syntax highlighting, and you can add line numbers if they are helpful. Here’s an example of how to add code and configure the helpful options that are available.

You may be familiar with using Google Analytics or Adobe Analytics to track audience engagement with your stories. Now you can use these services to track views and other reader interactions for your published briefings as well.

The process for setting this up for a briefing is similar to how it works for a story. You’ll find a familiar looking Analytics tab in the Briefing settings where you can choose the analytics service you’d like to use and enter your configuration information.

For more detail about tracking audience engagement, see Use web analytics to measure your traffic in ArcGIS StoryMaps (esri.com) .

Showing a date on the cover was something you have been able to do for stories and briefings, and now this is available for collections. Just hop into the Collection settings and select the date display option you’d like and the date will be visible to your readers.

We’ve heard from some advanced authors who sometimes want to create a story without a cover. While you can already do this in specific situations, like when you add a story to a collection or when you are embedding a story in another website, some people wanted a persistent way to hide the cover for a story. This option is now available in the story settings.

There are a few things to be aware of when activating this option. It is best used in a few specific situations, such as when creating a story for a demonstration you’re delivering or for an unattended kiosk at a museum, exhibit, or conference. Since important information about the story is hidden from viewers when this option is enabled, the story will not be eligible to appear in web search results so you’ll see that option disabled when you publish.

ArcGIS StoryMaps already supports five of the most common image file formats (JPG, PNG, GIF, BMP, and SVG), and you can now use more types of images including HEIC, HEIF, TIFF/TIF, and WEBP. These file types can be uploaded directly in the story, briefing, or collection builders without the need to convert them to another format first.

If you missed it, support was also added for more video and audio file types over the last few months. The list of supported video file types now includes MP4, MOV, AVI, WEBM, MKV, and for audio the list is MP3, WAV, OGG, ACC, and M4A for audio.

For more information about supported media file types and sizes, see the FAQ .

We mentioned this last month, but a new featured theme is available for the upcoming 2024 Esri User Conference. Check it out in the featured theme gallery! Also, the maximum number of rows for a table in a story has been increased to 11, which includes the heading row, so you now have enough rows to create a “top 10” list.

Lastly, be sure to review the release notes  for more detail about other small changes and fixes released this month.

Thanks to Will Hackney for his contributions to this post. Banner image: © 2024 Adobe Stock. All rights reserved.

About the author

Owen is the lead product engineer for ArcGIS StoryMaps and has been with Esri since 2004. Before joining the StoryMaps team, he spent 11 years as a solution engineer on Esri's National Government team helping people understand the value and utility of geospatial thinking.

Article Discussion:

Related content:.

• constituent engagement
• arcgis storymaps
• what's new in storymaps
• whats new june 2024

What’s new in ArcGIS StoryMaps (April 2024)

Owen Evans | ArcGIS StoryMaps | April 17, 2024

Image gallery has made its way to briefings, and you can highlight a feature in a map by showing its pop-up.

Read this article

Elevate Your Presentations: Introducing Briefings in ArcGIS StoryMaps

Multiple Authors | ArcGIS StoryMaps | February 8, 2024

Demonstrate the power of location-specific connections with slides that put your dynamic maps front and center and can be shared offline.

Present Slides with Dynamic Maps and Scenes Anywhere, Anytime, Even Offline with the ArcGIS StoryMaps Briefings App

Slides with interactive maps and 3D scenes are at your fingertips with the Briefings app, available for Android, iOS, and Windows devices.

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ArcGIS Enterprise on Kubernetes at the 2024 Esri User Conference

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• Examples of ‘best practice’ and achieving outcomes within global guidelines, including the Mandela and Bangkok Rules.
• Listening to the voices of people with lived experience.
• Health and mental health of people in custody and community.
• Supporting people to maintain and build social capital.
• Removing barriers to independence following release from custody through access to employment and housing.
• Impact of purposeful activity and release preparation in prison.
• Promoting individual agency and responsibility.
• Reducing the harms of incarceration.
• Rehabilitation programs (in-prison and in-community), both criminogenic and general.
• Minimising social dislocation by maintaining connections to families, community through support and volunteer networks.
• Post-release support and the intersection with other government and/or non-government agencies to further support former incarcerated persons’ rehabilitation and reintegration into the community.
• Impact of prison and community corrections staff culture, training, and attitudes on the desistance outcomes of formerly incarcerated individuals and people on community-based orders.
• Holistic responses to incarceration and release, with consideration to families, victims, and communities impacted by offending behaviour.
• Meeting the needs of specific populations, including women, culturally and linguistically diverse people, LGBTQI+ / transgender people, and indigenous people.
• Managing pre-trial / remand populations and the impact of this time on access to programs and supports in-prison.
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Philadelphia mayor demands all city employees return to office: 'More visible'

by JACKSON WALKER | The National Desk

PHILADELPHIA (TND) — Philadelphia Mayor Cherelle Parker announced Monday all city employees will be required to return to in-office or on-site work by July 15.

Mayor Parker noted the change is “in alignment” with her administration's goal of “creating a more visible and accessible government.” She explained the move is intended to facilitate communication and collaboration between city workers.

"Employee presence at the workplace allows for more personal and productive interactions, facilitates communication, promotes social connection, along with collaboration, innovation and inclusion," Mayor Parker said.

The city will, however, “permit occasional remote work to address periodic life circumstances," according to a press release.

“I appreciate and expect everyone’s cooperation with this decision and understand that this transition will require some adjustment,” Mayor Parker said.

The new policy was not negotiated with the unions representing city workers, according to the Philadelphia Inquirer . The mayor's office did not confirm to The National Desk (TND) Monday whether union representatives were involved in the process.

READ MORE | Employee engagement drops to lowest level in over a decade, Gallup says

A survey in February found over half of remote employees who receive orders to return to their workplaces would rather search for a new position than comply.

A separate survey by Resume Builder found 80% of companies will start tracking office attendance, with 95% threatening consequences for employees who do not comply with orders. The consequences include shrinking bonuses, changing benefits and salary reductions, according to the survey. One-third of the employers in the survey said they will fire people who do not go to the office when required.

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