music industry change essay

The Evolution of the Music Industry: A Comprehensive Analysis

• Published: July 31, 2023
• By: Yellowbrick

The Evolution of the Music Industry

The music industry has undergone a significant transformation in the past few decades. The way we consume, create, and distribute music has changed dramatically. From vinyl records to streaming services, the industry has evolved and adapted to new technologies, consumer demands, and business models. In this blog post, we will take a closer look at the evolution of the music industry and how it has impacted the careers of professionals in the field.

The Birth of the Music Industry

The music industry as we know it today was born in the early 20th century. The introduction of the phonograph and radio created new opportunities for musicians to reach a wider audience. The industry was dominated by a few major record labels that controlled the distribution and promotion of music.

The Rise of Rock and Roll

In the 1950s and 60s, rock and roll emerged as a dominant force in the music industry. The genre was popularized by artists like Elvis Presley, Chuck Berry, and Little Richard. The success of rock and roll led to the rise of independent record labels and the democratization of the industry.

The Digital Revolution

The advent of the internet and digital technology in the 1990s had a profound impact on the music industry. Napster, the first peer-to-peer file-sharing service, allowed users to share music for free. This disrupted the traditional business model of the industry and led to a decline in physical record sales.

The industry responded by developing new digital distribution channels like iTunes and streaming services like Spotify and Apple Music. These platforms have become the primary means of consuming music today.

The Future of the Music Industry

The music industry continues to evolve and adapt to new technologies and consumer demands. The rise of social media has created new opportunities for artists to connect with fans and promote their music. The industry is also exploring new business models like blockchain-based platforms that could revolutionize the way music is monetized and distributed.

Career Opportunities in the Music Industry

The evolution of the music industry has created new career opportunities for professionals in the field. Traditional roles like record label executives, music producers, and radio DJs are still in demand. However, new roles like social media managers, data analysts, and digital marketers have emerged.

Education and Training for Careers in the Music Industry

If you’re interested in pursuing a career in the music industry, there are a variety of educational and training programs available. New York University offers a range of courses and programs in music business, production, and technology. The NYU Tisch School of the Arts and the Parsons School of Design offer programs in music performance, composition, and sound design.

Online courses and certificate programs like NYU x Billboard | Music Industry Essentials , offered by Yellowbrick, provide a flexible and accessible way to gain knowledge and skills in the field. These programs cover topics like music publishing, artist management, and music marketing.

Key Takeaways

The music industry has undergone a significant evolution in the past few decades, driven by new technologies and consumer demands. The rise of digital platforms and social media has created new opportunities for professionals in the field. If you’re interested in pursuing a career in the music industry, consider exploring educational and training programs like NYU x Billboard | Music Industry Essentials . These programs can help you gain the knowledge and skills you need to succeed in this dynamic and exciting industry.

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More From Forbes

The future of music: where it is today & where it’s going in the next decade.

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The future of music - technology, yes, but human creativity still takes center stage.

This is the second in a series of articles focused on the future of media and entertainment (M&E). The first covered The Future Of Television, Movies & Mobile Video . Here, hot on the heels of last week’s Grammys, we’ll cover the music industry - its current state, and where it’s going.

(Photo by Chesnot/Getty Images)

ACT I - SETTING THE STAGE

Change, disruption, transformation – all of it accelerating. That’s the story of our tech-transformed world of M&E. The music industry is no exception. Look at TikTok - one of the industry’s biggest stories last year. TikTok officially launched only a couple years back after swallowing up Musical.ly in 2017. Most in the U.S. M&E world dismissed TikTok as 2019 began. So did most U.S. consumers in TikTok’s target Gen Z demographic. But look at it now, only 12 months later as we begin 2020. TikTok is a major new social media force – and not just for music anymore. That’s how fast it happens. TikTok is Gen Z’s latest obsession.

Quibi's Meg Whitman. Photographer: Martina Albertazzi/Bloomberg

Tech titan and new media mogul Meg Whitman – soon to launch mobile-first video service Quibi ( about which I recently wrote ) - underscored that point to me in my recent interview of her for  Forbes . “You have nanoseconds to adapt now,” she cautions M&E execs. And to think that right now only about 50% of the world is connected to the Internet. Imagine five years from now when many expect virtually the entire world of 8 billion to be connected thanks to 5G. That inevitably leads to significantly more content demand and overall content consumption. That bodes well for all creators, including musicians.

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Today's global recorded music market stands at roughly $20-$21 billion.

ACT II - TODAY’S MUSIC WORLD & WHERE IT’S GOING

As we begin 2020, the music industry’s days of doom and gloom are officially over. Happy days are here again, as the overall global recorded music ecosystem continues to win big. Although final 2019 numbers aren’t in yet, 2019 is expected to represent five straight years of double-digit (or near double-digit) growth after decades of eviscerating losses. That doesn’t mean that all participants are happy, of course. Many artists and virtually all labels continue to bemoan streaming’s increasing dominance, even as that phenomenon drives revenues ever upward. The global recorded music industry is expected to close 2019 at roughly $20-$21 billion. Goldman Sachs glowingly forecasts today’s numbers will more than double to $45 billion by 2030 (a number that does not include the separate global live music market that Pricewaterhouse Coopers forecasts to reach $31 billion by 2022 - just two years from now).

"The subscription model of buying music is bankrupt." Steve Jobs (Photo by David Paul Morris/Getty ... [+] Images)

The State Of Music Today

Streaming is recorded music’s dominant force, the power of which grows each year. I guess Apple’s Steve Jobs was wrong when he notoriously (and somewhat arrogantly) proclaimed , “The subscription model of buying music is bankrupt” and can’t be saved even by “the Second Coming.” Well, in the words of a Grinch-refuting Dr. Seuss (a very different kind of genius) “it came just the same.” Streaming now accounts for 80% of U.S. recorded music revenues . Consumers figured out that the difference between Steve Jobs’ version of music “ownership” (downloads) and “rental” (streaming) doesn’t really matter in a world in which we can now access 60 million songs ad-free for less than $10 per month. Let’s do the math. That privilege would cost you $60 million in Jobs’ download only world.

Spotify CEO Daniel Ek. Photographer: Akio Kon/Bloomberg

Spotify is very much like the Netflix of music. Spotify dominates the global streaming scene – 248 million active users as of the beginning of Q4 2019, a whopping 113 million of whom actually pay for the privilege. That number represents an envy-inducing 46% free to paid conversion rate (most consumer services’ mouths water when conversion rates reach 5%) . But Spotify, like Netflix, is challenged by its streaming-only business model. Both companies continue to be significantly cash flow negative (Spotify is perhaps even more challenged due to its variable cost structure where it pays out a majority of each incremental dollar as royalties) .

Apple Music and its AirPod 1-2 punch (Photo by Muhammed Selim Korkutata/Anadolu Agency via Getty ... [+] Images)

Apple entered the streaming game late, of course, due to Jobs’ lingering shadow. But Apple is now a major streaming force as well with more than half Spotify’s paid subscriber count in a fraction of the time. That’s the beauty of Apple’s massive and multi-tentacled marketing machine. Music and other content (movies, television) serve as marketing. So long as Apple scores big overall, content serves its purpose. Remember U2’s classic iPod/iTunes commercials? That’s Cupertino’s strategy. And that recipe is certainly working. Apple just reported record quarterly revenues of nearly $92 billion.

Tencent Music's December 2018 U.S. IPO. (AP Photo/Mark Lennihan)

Don’t forget about Amazon (never forget Amazon!) and Amazon Music Unlimited . Or Pandora, SiriusXM and good old fashioned terrestrial. A shockingly high 93% of all U.S. adults still listen to AM and FM as they drive. And to all you M&E nationalists, remember that streaming is a global phenomenon that plays out in our brave new borderless Internet-driven world. Tencent Music joins TikTok as being another massive player out of China that has its sights on crossing borders and entering domestic consciousness’s. It raised $1.1 billion in its U.S. IPO a little over one year ago to fuel its ambitions.

YouTube - the dominant global music force. Photographer: Andrew Harrer/Bloomberg

Amidst all of this, however, YouTube remains the biggest global music force by a long shot. That’s where most kids get their audio fix. More than half of on demand music streaming flows through YouTube. And, unlike the other guys (including Spotify and Apple), YouTube only pays royalties on the ad revenues it collects. So it always wins.

Tech will drive music to new heights in the next decade, but human creativity will remain front and ... [+] center.

The State Of Music Tomorrow

As Goldman Sachs underscores, music’s new “good old days” will accelerate in the years ahead - more than doubling overall recorded music revenues in the next 10 years. Revenue drivers include not only increasing streaming and globalization, but also new technologies and form factors. Our new AI-driven home assistants – friends like Alexa and Siri – make our enjoyment easier and easier. We can sit on our couches and simply call out for the music we want. Another quietly massive new force – wearables – accelerates things further. Earbuds alone already drive billions upon billions of dollars. Apple just reported revenues of $10.1 billion from its wearables unit, with AirPod sales leading the way. Bose Audio Sunglasses are another new form factor that point the way.

Music services will smartly add gamification strategies.

In terms of fast-evolving new forms of music engagement and monetization, the music industry is now smartly stealing a page from the playbook of other M&E sectors. Anticipate more gamification – with its “free to play” business model – to enter your music experiences. Yes, consumers can engage for “free” (supported by ads). But a healthy segment will pay, impulsively, as they engage. Tencent Music is an early mover here from which others can learn. Virtual tip jars scatter its audio world.

We have only just begun to scratch the surface of the Internet’s long-promised music Utopia – a world that facilitates meaningful real-time direct artist-to-fan and fan-to-fan engagement. More music experiences will focus on music’s inherently social and tribal elements in the years ahead - on audiences who share similar artist and song tastes and passion. After all, passionate fans will happily pay almost anything to get closer to the artists they love. A new survey by Thinkwell concludes that nearly half of U.S. adults ages 18-64 are willing to pay $1,000 for that kind of experience. Fans also aim to meet other fans. In this vein, think of Tinder, but for music lovers. Use your phones to geolocate like-minded fans near you. Then, swipe left or right. One Los Angeles-based company, still in stealth mode, is taking that path.  

Music innovator Marshmello. (Photo by Mike Stobe/Getty Images)

Separately, who can forget last year’s innovative Fortnite experiment with Marshmello where more than 10 million “watched” the DJ’s virtual performance live. Meanwhile, Wave already enables artists like Lindsey Stirling to hold live virtual concerts for thousands of fans who appear as avatars on screen and can directly message the artist (who can respond in real time). Over 400,000 “attended” Stirling’s virtual performance last year. Social music experience platform Redpill VR takes things even further by leveraging the power of virtual reality (VR) to enable you to dance with your friends right next to Diplo - all of whom may be thousands of miles away.

Live music experiences still matter. In fact they matter more in our increasingly heads down ... [+] digitally-driven virtual world. (Photo by Ethan Miller/Getty Images)

ACT III - THE ENCORE

"Cages" in LA's downtown arts district is a live music experience like no other.

The music industry’s overall growth is not all about technology though. Thankfully, there’s a human factor. We don't just live on facedown digital days after all. We increasingly understand – especially digital native Gen X & Y’ers – that live experiences increasingly matter. Real music-induced rubbing of shoulders ( need to keep this PG-13 rated after all) are inherently more lasting than virtual experiences (and there’s still time to take a FOMO-producing “selfie”!). That’s why the world of live music grows so rapidly too. Pricewaterhouse Coopers predicts live music to reach $31 billion worldwide in just two years. Technology can further enhance and expand - and need not overwhelm - live experiences of course. Check out Cages in Los Angeles’s downtown arts district if you want your mind blown by the most compelling live musical experience today ( watch the video here to get a taste of it ).  

So put down your VR headgear, smart augmented reality glasses, and best friend mobile phone - and get out into the real (yes, the actual tangible offline world) world of music, in whatever flavor you like. Hey, you can still wear your AirPods.

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Georg cantor, the man who discovered different infinities, openmind books, scientific anniversaries, evolution of planet earth (ii): global cataclysms, featured author, latest book, the music industry in an age of digital distribution.

In 1999 the global recorded music industry had experienced a period of growth that had lasted for almost a quarter of a century. Approximately one billion records were sold worldwide in 1974, and by the end of the century, the number of records sold was more than three times as high. At the end of the nineties, spirits among record label executives were high and few music industry executives at this time expected that a team of teenage Internet hackers, led by Shawn Fanning (at the time a student at Northeastern University in Boston) would ignite the turbulent process that eventually would undermine the foundations of the industry.

Shawn Fanning created and launched a file sharing service called Napster that allowed users to download and share music without compensating the recognized rights holders. Napster was fairly quickly sued by the music industry establishment and was eventually forced to shut down the service. However, a string of other, increasingly sophisticated services immediately followed suit. Even though the traditional music industry used very aggressive methods, both legal and technical, to stop the explosion of online-piracy services such as Napster, Kazaa, Limewire, Grokster, DC++, and The Pirate Bay, it was to no avail. As soon as one file sharing service was brought to justice and required to cease its operations, new services emerged and took its place. By the end of 2013, the sales of physically distributed recorded music (e.g., cassettes, CD, vinyl) measured in unit sales, were back at the same relatively low levels of the early 1970s.

During the 15 years that has passed since Napster was launched, the music industry has been completely transformed and the model that ruled the industry during most of the past century has been largely abandoned.

This rapid transformation of the music industry is a classic example of how an innovation is able to disrupt an entire industry and make existing industry competencies obsolete. The power and influence of the pre-Internet music industry was largely based on the ability to control physical distribution. Internet makes physical music distribution increasingly irrelevant and the incumbent major music companies have been required to redefine themselves in order to survive. This chapter will examine the impact of the Internet on the music industry and present the state of the music industry in an age of digital distribution.

Three Music Industries

In order to understand the dynamics of the music industry, it is first of all necessary to recognize that the music industry is not one, but a number of different industries that are all closely related but which at the same time are based on different logics and structures. The overall music industry is based on the creation and exploitation of music-based intellectual properties. Composers and songwriters create songs, lyrics, and arrangements that are performed live on stage; recorded and distributed to consumers; or licensed for some other kind of use, for instance sheet music or as background music for other media (advertising, television, etc.). This basic structure has given rise to three core music industries: the recorded music industry—focused on recording and distribution of music to consumers; the music licensing industry—primarily licensing compositions and arrangements to businesses; and live music—focused on producing and promoting live entertainment, such as concerts, tours, etc. There are other companies that sometimes are recognized as members of the music industrial family, such as makers of music instruments, software, stage equipment, music merchandise, etc. However, while these are important industry sectors they are traditionally not considered to be integral parts of the industry’s core.

In the pre-Internet music industry, recorded music was the biggest of the three and the one that generated the most revenues. Most aspiring artists and bands in the traditional music industry dreamed about being able to sign a contract with a record label. A contract meant that the record label bankrolled a professional studio recording and allowed the artist entry into the record labels’ international distribution system, something which otherwise was beyond reach of most unsigned bands. The second music industry sector—music licensing—was much smaller and more mundane than the recorded music industry sector. Music publishers, who were operating in this business, were largely a business-to-business industry without any direct interaction with the audience. Their main responsibility was to ensure that license fees were collected when a song was used in whatever context and that these fees subsequently were fairly distributed among the composers and lyricists. The third music industry sector—live music—generated its revenues from sales of concert tickets. Although live music has a long and proud history, it came to play second fiddle to the recording industry during the twentieth century. Record sales was undoubtedly the most important revenue stream and record labels generally considered concert tours as a way to promote a studio album, and were not really concerned whether the tour was profitable or not. Sometimes the record label even paid  tour support , which would enable bands to go on tour and promote the album even though the actual tour was running with a loss.

This music industry structure, including the relationships between the three industries, was developed during the mid-twentieth century and was deeply cemented when the Internet emerged to challenge the entire system. The short-term impact of the Internet on the music industries primarily concerned the distribution of recorded music to consumers. This means that while the recorded music industry was severely affected by the loss of distribution control and rampant online piracy, the other two music industry sectors were initially left more or less unaffected. As a matter of fact, while the recorded music industry has suffered during the past 15 years, the other two industries have gained in strength and prominence. There are several reasons why this shift in balance has happened.

One of the primarily reasons is simply that as one revenue stream is diminishing, the music industry is required to reevaluate its other businesses and try to compensate for the lost revenues from recorded music by increasing revenues from music licensing and live music.

For instance, revenues from music licensing have more than doubled during the past 15 years due to new and more active licensing practices, but also due to the fact that the media industries have changed in a similar way as the music industry. There are now considerably more television channels, radio channels, videogames, Internet websites, and other outlets than only two decades ago, and most of these outlets need music as their primary or secondary content. Music publishers have also in general been more nimble than the record labels to address the demand from new media outlets. A clear example of how music publishers changed their business practices is how they strive to establish themselves as a one-stop shop for musical intellectual properties, where media outlets can clear all their music licenses with a single contract. That may sound like an obvious service, but in the traditional music industry it was not always the case. Rather, there was one legal entity holding the rights to the composition and another legal entity controlling the rights of the recording of the musical work (the  master ). Music publishers in the age of digital distribution increasingly control both the master and the composition, which makes the licensing process more efficient. The music licensing industry has during the past 15 years evolved into the most profitable music industry sector and is often also considered as the most innovative and agile sector of the three.

While music licensing is the most profitable music industry sector, live music has developed into the largest music sector. There is a fairly straightforward explanation why live music has experienced a surge during the past 15 years. Live music is simply easier to control than recorded music. A musical band that is in demand can grow their revenues from live music by increasing the number of concerts and raising the ticket prices. Even though the financial crisis of 2007–08 put a dent in the growth of the live music industry, it has nevertheless surpassed the recorded music industry in size. During most of the second half of the previous century, the largest music company was a record company, but after the Internet transformation of the music industry the world’s largest music company is Live Nation, a U.S.-based live music company spun off from Clear Channel in 2005. This is a further marker of the changing power relationships in the music industry. It should be noted, though, that the boundaries between the three industries are not as clear as they were during the pre-Internet era. Music companies, including Live Nation, serve as a general business partner to artists and composers and support their activities regardless of whether they concern live concerts, merchandise, licensing, or distribution and promotion of recorded music to consumers. This means that it is no longer entirely easy to categorize a music company into one of the three industries, but, nevertheless, in the case of Live Nation its revenues are still mainly generated via live concerts, which still makes it relevant to refer to them as primarily a live music company.

This section has presented how the three main music industry sectors have been affected by the introduction of the Internet and how the size, strength, routines, and relationships between the industry sectors have been transformed. The next section will turn its attention specifically to recorded music and examine how new business models for music distribution may be able to lead the recorded music industry on a path toward recovery.

A Growing Digital Music Market

The music industry went to great lengths at the beginning of the century to put a stop to online piracy; however, they were not equally ambitious and innovative in developing new models for legal online distribution. Certainly, there were a few feeble attempts from the major record labels at the time, but the most important criterion in the development of these services seemed to be that they should not in any way threaten the existing revenue streams but should only add additional revenue to the companies. The majors did succeed with one of their goals, which is that the new services should not compete with the existing physical sales. However, unfortunately the services could not compete with anything, especially not with online piracy.

The first company that was able to create a successful online service for legal sales and distribution of music was not a music industry player at all—it was Apple Computer (as it was called at the time). In 2003, Apple was able to convince the major labels that music consumers would buy music legally if they were offered an extremely simple service that allowed them to buy and download music for less than a dollar per track. The service was called iTunes Music Store. In one sense,

iTunes was a radical change for the music industry. It was the first online retailer that was able to offer the music catalogs from all the major music companies, it used an entirely novel pricing model, and it allowed consumers to de-bundle the music album and only buy the tracks that they actually liked.

On the other hand, iTunes can also be considered as a very careful and incremental innovation, as the major labels’ positions and power structures remained largely unscathed. The rights holders still controlled their properties and the structures that guided the royalties paid per every track that was sold was predictable and transparent. Apple were correct in their prediction of consumer behavior and the iTunes Music Store can not be considered as anything but an enormous success. In 2013, iTunes Music Store is the world’s largest music retailer (offline and online) and it has sold more than 25 billion songs since its launch in 2003. The service has evolved substantially during its decade-long existence, and a number of competitors using more or less the same business model have entered the digital download music market. Even though the competition has increased, iTunes remains on top with a market share of more than 50 percent of the global digital music market. Figure 1 indicates how the global recorded music market has evolved since 1973, and shows that while the digital music market has been able to partially compensate for the decline of physical sales, the total recorded music market still has lost more than 50 percent of its sales since the peak in 1999.

Recorded Music Volume, 1973–2012. Note: Digital includes full-length albums and singles split by 4. Vinyl includes LPs and EPs split by 4. Music DVDs are not included. Source: IFPI 2013

While digital download services, such as iTunes Music Store, introduce a gradual change to the music business logic, there are other legal music services that are far more radical and thereby also far more controversial. These services do not offer individual tracks for purchase at a set price—they rather offer the users  access  to a large music library that they are able to listen to at their leisure. The users normally pay a monthly subscription fee that allows them to listen to as many songs in the library as they want, how often as they want.

This may sound like an appealing proposition, but these legal  access-based  music services have struggled both to convince record labels to license their catalogs to the services as well as to convince users that it is possible to enjoy music without actually buying and owning a copy of the track or album.

There is a considerable entrepreneurial activity in this segment of the music business, and services go live and bust on a weekly basis. Many service providers are still desperately looking for the business model that can attract music listeners and satisfy rights holders. The challenges are certainly considerable but the music service that so far has received the most attention of the international music industry and the one that could possibly have found the right path is a service called Spotify. Spotify is a useful vehicle for explaining the logic of the music industry in the age of digital distribution, and this section will present how service drives the music industrial transformation forward. Even if it eventually turns out that Spotify is unable to create a business model that is sustainable in the long term, it has already been able to transform the mindsets of both users and rights holders and will most likely be a music technological milestone on the magnitude of the Walkman, the Compact Disc, and Apple iTunes.

The Emergence of Access-Based Music Services

Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon with the ambition to create a legal ad-supported music service that was free for the music listener but that generated licensing revenues to copyright holders.

Spotify was by no means the first attempt to create a legal service that could compete with illegal file sharing. Most predecessors had for various reasons failed miserably with their projects, which may be one reasonable explanation why the rights holders that Spotify was negotiating with were not particularly enthusiastic about engaging in another risky online music project. Despite all their initial skepticism, on October 7, 2008, the company announced that after two years of discussions and negotiations, they had signed agreements with the music industry’s leading rights holders to distribute their music to audiences in a handful of European countries. In order to succeed where many others had failed, Spotify had been forced to make a number of concessions. In addition to offering the major rights holders shares in the company, they were also required to implement a fundamental change in their business model. Instead of offering a service that was solely funded by ads, they also developed a more advanced version of the service, which was funded by subscription fees.

Spotify’s model with two or more different service versions where the most basic version is free and the more advanced versions are offered on a subscription basis is usually called  freemium —a play on the words  free  and  premium . Often, the profit margin for the free version is very low, or even negative, and it is expected that it is the subscription fees that will generate enough revenues to make the service profitable. The logic behind a freemium service model is that users shall be willing to use the service for free and that they while using the service gradually will make behavioral and emotional investments in the service that will increase the costs and efforts to switch to another service. The goal is to make as many of the users of the free version to convert to the subscription version. In order to achieve that goal, the free version has to have a number of increasingly annoying features (such as advertising) or lack a few key features (such as the ability to use the service on certain devices) that are removed/available on the premium versions of the service. The challenge for Spotify and other freemium services is to balance the different versions in a way that stimulates the  right  customer behavior and entices users to become paying subscribers. To date, few music services manage this feat. Either the free version has been too good to motivate customers to upgrade their service or it has been too deprived of features to attract customers at all. In Spotify’s case they have achieved a  conversion rate  of approximately 20 percent, which means that 20 percent of the total user base is using the premium version and pay a monthly subscription fee.

Spotify has received a considerable amount of attention from the music industry across the world, but some of this attention has been largely based on suspicion and criticism toward their business model and methods. The criticism has to some extent focused on whether the freemium model presented above is long-term sustainable or not, but even stronger criticism has been focused on how the revenues have been shared with rights holders on different levels in the value chain. There are at least two reasons why this criticism has emerged. First of all, music companies have since decades back been used to a royalty model where a licensee pays a fixed amount per song sold, played, or used in whatever way. That model is very difficult to apply to an access-based service since the revenues that are generated by the service is not based on songs sold, played, or used, but based on the number of users of the service. Providers of access-based music services—regardless if the services are funded by subscriptions or advertising—have argued that rather than paying a fixed amount per track that is listened to, they should simply share whatever revenues are generated with the rights holders. Without getting too deep into the accounting detail, such a scheme is very beneficial to the service provider but transfer a considerable part of the business risk to rights holders.

Rights holders argue that their revenues should not depend on the skills of the service’s advertising sales team, but they should simply get paid for the music distributed to customers. In the past, a number of access-based service providers have been required to sign contracts that have generated fixed royalties per track to rights holders. However, such agreements make it very difficult to get an access-based music service off the ground, and several pioneers in the access-based music service market have not been able to survive for very long. One of the reasons why Spotify is considered as a milestone in the shaping of the new music economy is that the company seems to have successfully convinced the major music companies in certain markets that they should indeed share Spotify’s business risk and instead of taking a fixed license fee per track, they should take a share of Spotify’s revenue, regardless of how high or low it is. Spotify succeeded by making a number of concessions in their negotiations, for instance by offering the major music companies the opportunity to buy a minority share of Spotify’s shares.

Spotify has reported that 70 percent of their revenues from ads and subscriptions has been paid in royalties to rights holders. At the end of 2013, the company has generated more than a billion dollars for rights holders around the world, which according to Spotify is proof that their model does work.

However, even though it seems possible to generate revenues from access-based music services, the new contract structure is a radical change in the music business attitude toward distributors, and it is by no means uncontroversial. Some of the criticisms expressed by artists and composers are caused by the fact that the royalties are primarily paid by the service providers to music companies and not directly to the composers, musicians, or artists. The creatives argue that they are not given a fair share of the revenues and some of them even actively choose not to license their music to the services such as Spotify because the revenues that end up in their pockets is almost ridiculously low and that they do not want to support a corrupt and unsustainable system.

One reason why this problem has occurred is a debate about the classification of the royalties generated by access-based music services. Music companies (i.e., in this case the old record companies) claim that the royalties shall be considered as unit-based music sales, which in that case would mean that the musicians receive between 10 and 20 percent of the royalties paid by Spotify to the music companies. The musicians claim on the other hand that Spotify cannot be compared to traditional record sales at all but should rather be categorized as a performance, which in that case would mean that the musicians are entitled to 50 percent of the revenues rather than 20. The conflict concerns to a great extent the interpretation of agreements between record companies and artists that were established before Spotify and even the Internet existed. The debate about what type of royalty a particular Internet-based music service should generate may seem like a legal issue with minor real-world implication, but it is an absolutely crucial question that will determine the structure of the future of the music industry. Much is at stake and it is unlikely that the music industry players will easily agree on a model that is perceived as fair to all parties.

This section has discussed the emergence of access-based music services and the challenges they have encountered as they try to enter the digital music economy. The next section takes this discussion one step forward by reflecting on how these services change the audiences’ relationships with music. The section argues that access-based music is merely a transitional phase in the evolution of a new music economy and points at indications of how the industry increases its reliance on so-called context-based features and services.

The Real-Time Listening Experience

While revenues from recorded music have fallen dramatically during the past 15 years, people across the world do not listen less to music—rather they listen to more recorded music than ever before.

Recorded music permeates every aspect of our daily lives and legal access-based music services combined with illegal online file sharing services means that more or less every song is available everywhere, all the time. This  access explosion  transforms the way people use and relate to recorded music.

For instance, in the pre-Internet days recorded music was expensive and scarce. Music listeners chose what record to buy with care and the growing record collection in their living room cabinets served as a diary of their lives told via a number of record purchases. Music listeners  owned  their physical records in the same way as they had a strong sense of ownership about other physical objects, such as books, souvenirs, or furniture, and these objects served as tools for both identity formation and communication.

Institutions, such as  collection  and  ownership , become increasingly irrelevant in the age of digital distribution and ubiquitous access to music. In the light of this observation, a relevant question is what the new role of recorded music as an identity marker in the age of digital distribution may be. The retrospective record collection served as such an identity marker in the pre-Internet age, but as music listeners abandon their physical collections they are required to search for new ways to use recorded music as a tool for communication of their identities to their friends and the world. The scenes that are increasingly used for that purpose are online-based social networks such as Facebook, Twitter, etc. Access-based music services are commonly interconnected with such social network services, and thereby allow music listeners to constantly announce to the world what track they are currently listening to. This stream of information is primarily of interest to advertising platforms and their clients since it allows them to profile the audience based on their listening habits and send them advertising messages that are adapted to their demographics and interests.

The shift from the  retrospective collection  to the  real-time listening experience  is a radical shift in music listeners’ relationship to music. It diminishes the significance of the memory of past music experiences and moves the focus to the here and the now. It is interesting to note the kind of structures and behaviors that emerge as music consumption shifts from  ownership  to  access  and from  the collection  to the  now playing . Amaral et al. (2009) have, for instance, shown that music listeners actively curate their music-listening feed in order to make sure that it does not reveal a track that does not fit with the image they want to exhibit. Some access-based music services have even created a “private-listening feature” in order to enable users to listen to music without sharing the experience with the world.

The access-based services are still in their early days and they still actively search for the optimal service and pricing structure that will allow them to compete and survive. Currently, the competition between the services is largely based on the size of their music catalogs, availability in different territories and different mobile platforms, etc. However, it is reasonable to assume that eventually all these services will asymptotically converge toward a similar music offering and will be available on all platforms and include more or less every song that has ever been recorded. According to basic economic theory, the competition between similar services or products will be based on price, profit margins will eventually shrink, and a few large players will eventually survive and compete in an oligopolistic market. Access-based music services will in other words become a commodity market and behave in a similar way as the markets for sugar or oil.

When the market has reached this gloomy state and the room for innovation and differentiation based on the pure access model is more or less exhausted, online music service providers will most likely look for other ways to differentiate their services and to keep up their profitability. One way of doing this is to go beyond the pure access model and to create services and features that provide a  context  to the songs in their catalog. The context may for instance enable music listeners a way to search and easily find the song they are looking for at a particular moment, it may allow users to share their music experiences with their friends, to organize their favorite music experiences in convenient ways, etc. Such context-based services provide a less deterministic and far more expansive space for innovation than those services that are based on a pure access model. While innovation within the access-model framework leads toward the same ultimate goal (universal access to all songs ever recorded), innovation within the context-model framework lacks such a knowable outcome. A provider of a context-based music service has a greater possibility to create a competitive advantage based on unique, innovative features than what is possible within the access-model framework.

Today the number of context-based services grows alongside access-based music services and most often a music service offers both access to music as well as a range of features that allow users to  do things  with music. The customer problem that needs to be solved is not that the customer needs access to music but rather how to navigate and  do things  with that music. In other words, customer value is increasingly created by providing the audience with tools that allow them to  do things  with music rather than by providing the audience with basic access to music. This shift from providing access to music to providing services and features that are based on the assumption that access to music is already provided is part of a similar general transformation of the music industry. The discussion has up until now been focused on the distribution of music, but the shift  from content to context  can be also observed in other segments of the music industry value chain.

A number of artists and composers have during recent years implemented the context-focused model in the creative production of their musical works. Rather than only making polished recordings for the audience to experience and enjoy, they have created services and practices that involve the audience in the creative process and allow the fans to  do things  with music. The British singer-songwriter Imogen Heap is one example of this trend. Heap actively encouraged her fans to upload sounds, images, and videos during the production of her latest album. She used this material in her work both as inspiration and as actual building blocks to her songs. As a consequence, Heap’s fans felt they were collaborating with their idol and were part of a communal, creative experience. Billy Bragg is also a singer-songwriter from Britain, but from a different generation and in a different genre than Heap. Bragg has also established a context-oriented experience for his fans, albeit perhaps primarily driven by his fans than by Bragg himself. Bragg reflects on his relationship with his fans and explains that he provides a “social framework” for his fans and that some of his fans don’t even like his music but they enjoy being part of a social community (Baym 2012).

Other musical artists and producers go way beyond the traditional format of the song and create mobile applications that allow the users to play with music in different ways. London-based RjDj and San Francisco-based Smule are two examples of organizations that have developed such applications that challenge the boundaries between music and interactive videogames. These tendencies raise fundamental questions about the definitions of the music industry and music organizations. Will tools and software for playing with music become recognized as a vital part of the music industry and a fourth core sector of the industry, next to live music, music licensing. and recorded music? If so, what will this mean for established music companies, artists, and composers? When live music and music publishing became increasingly important industry sectors in the first years of this millennium, traditional record labels reinvented themselves, built new capabilities that allowed them to serve as record labels, music publishers, management companies, live music companies, etc. They turned into  360-degree music companies , which placed equal emphasis on all three music industry segments. If context-based services and software will continue to grow in importance, music companies will need to add yet another new competency and perhaps new business areas to their organizations that will enable them to capture the increasing value created by context-based music services.

The Music Industrial Transformation Continues

The recorded music industry has been radically transformed during the past 15 years, but much remains before the industry takes the definitive step and leaves the physical world behind. This chapter has discussed some aspects of how this transformation continues, and how access-based music services play a substantial role in this process. The chapter has also touched upon how the recorded music becomes increasingly marginalized as a revenue source and how other industry segments such as live music and music licensing become increasingly significant. Finally, it has also presented how the audiences’ relationships with music change as a part of this transformation and how services and features that allow users to play  with  music rather than merely to play music move into center stage of the music industry in the digital age.

Amaral, Adriana, Simone Pereira de Sá, and Marjorie Kibby. “Friendship, Recommendation and Consumption on a Music-Based Social Network Site.” Presented at the AOIR Conference, Milwaukee, Wisconsin, 2009.

Baym, Nancy K. “Friends or Fans?: Seeing Social Media Audiences as Musicians Do.”  Participations  9, no. 2 (2012): 286–316.

Wikström, Patrik. The Music Industry: Music in the Cloud . 2nd ed. Cambridge, UK: Polity Press, 2013.

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Guide on How to Write a Music Essay: Topics and Examples

Let's Understand What is Music Essay

You know how some school assignments are fun to write by default, right? When students see them on the course syllabus, they feel less like a burden and more like a guaranteed pleasure. They are about our interests and hobbies and therefore feel innate and intuitive to write. They are easy to navigate, and interesting topic ideas just pop into your head without much trouble.

Music essays belong to the category of fun essay writing. What is music essay? Anything from in-depth analysis to personal thoughts put into words and then to paper can fall into a music essay category. An essay about music can cover a wide range of topics, including music history, theory, social impact, significance, and musical review. It can be an analytical essay about any music genre, musical instruments, or today's music industry.

Don't get us wrong, you will still need to do extensive research to connect your opinions to a broader context, and you can't step out of academic writing standards, but the essay writing process will be fun.

In this article, our custom essay writing service is going to guide you through every step of writing an excellent music essay. You can draw inspiration from the list of music essay topics that our team prepared, and later on, you will learn what an outstanding essay on music is by an example of a music review essay.

What are Some Music Topics to Write About

There are so many exciting music topics to write about. We would have trouble choosing one. You can write about various music genres, be it country music or classical music; you can research music therapy or how music production happens.

Okay, forgive us for getting carried away; music makes us enthusiastic. Below you will find a list of various music essay topics prepared from our thesis writing service . Choose one and write a memorable essay about everyone's favorite art form.

Music Argumentative Essay Topics

Music essays can be written about an infinite number of themes. You can even write about performance or media comparison.

Here is a list of music argumentative essay topics. These edge-cutting topics will challenge your readers and get you an easy A+.

• Exploring the evolution of modern music styles of the 21st century
• Is it ethical to own and play rare musical instruments?
• Is music therapy an effective mental health treatment?
• Exploring the Intersection of Technology and Creativity in electronic music
• The Relevance of traditional music theory in modern music production
• The Role of musical pieces in the Transmission of cultural identity
• The value of historical analysis in understanding the significance of music in society
• How does exposing listeners to different genres of music break down barriers
• Exploring the cognitive effects of music on human brain development
• The therapeutic potential of music in treating mental disorders

Why is Music Important Essay Topics

Do you know which essay thrills our team the most? The importance of music in life essay. We put our minds together and came up with a list of topics about why music is so central to human life. Start writing why is music important essay, and we guarantee you that you will be surprised by how much fun you had crafting it.  

• Popular Music and its Role in shaping cultural trends
• Music as a metaphorical language for expressing emotions and thoughts
• How music changes and influences social and political movements
• How the music of different countries translates their history to outsiders
• The innate connection between music and human beings
• How music helps us understand feelings we have never experienced
• Does music affect our everyday life and the way we think?
• Examining the cross-cultural significance of music in society
• How rock music influenced 70's political ideologies
• How rap music closes gaps between different racial groups in the US

Consider delegating your ' write my essay ' request to our expert writers for crafting a perfect paper on any music topic!

Why I Love Music Essay Topics

We want to know what is music to you, and the best way to tell us is to write a why I love music essay. Below you will find a list of music essay topics that will help you express your love for music.

• I love how certain songs and artists evoke Memories and Emotions
• I love the diversity of music genres and how different styles enrich my love for music
• I love how music connects me with people of different backgrounds
• How the music of Linkin Park helped me through life's toughest challenges
• What does my love for popular music say about me?
• How the unique sounds of string instruments fuel my love for music
• How music provides a temporary Release from the stresses of daily life
• How music motivates me to chase my dreams
• How the raw energy of rock music gets me through my daily life
• Why my favorite song is more than just music to me

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Music Therapy Essay Topics

One of the most interesting topics about music for an essay is music therapy. We are sure you have heard all the stories of how music cures not only mental but also physical pains. Below you can find a list of topics that will help you craft a compelling music therapy essay. And don't forget that you can always rely on our assistance for fulfilling your ' write my paper ' requests!

• The effectiveness of music therapy in reducing stress and pain for cancer patients
• Does pop music have the same effects on music therapy as classical music?
• Exploring the benefits of music therapy with other genres beyond classical music
• The potential of music therapy in aiding substance abuse treatment and recovery
• The Role of music therapy in Addressing PTSD and Trauma in military veterans
• The impact of music therapy on enhancing social interaction and emotional expression in individuals with developmental disabilities
• The use of music therapy in managing chronic pain
• Does musical therapy help depression?
• Does music reduce anxiety levels?
• Is music therapy better than traditional medicine?

History of Music Essay Topics

If you love analytical essays and prefer to see the bigger picture, you can always write a music description essay. Below you can find some of the most interesting topics for the history of music essay.

• The Significance of natural instruments in music production and performance
• Tracing the historical development of Western music theory
• How electronic music traces its roots back to classical music
• How the music industry evolved from sheet music to streaming services
• How modern producers relate to classical composers
• The Origins and Influence of Jazz Music
• How folk music saved the Stories of unnamed heroes
• Do we know what the music of ancient civilizations sounded like?
• Where does your favorite bandstand in the line of music evolve?
• The Influence of African American Music on modern pop culture

Benefits of Music Essay Topics

If you are someone who wonders what are some of the values that music brings to our daily life, you should write the benefits of music essay. The music essay titles below can inspire you to write a captivating essay:

• How music can be used to promote cultural awareness and understanding
• The benefits of music education in promoting creativity and innovation
• The social benefits of participating in music groups
• The Impact of Music on Memory and Learning
• The cognitive benefits of music education in early childhood development
• The effects of music on mood and behavior
• How learning to play an instrument improves cognitive functions.
• How music connects people distanced by thousands of miles
• The benefits of listening to music while exercising
• How music can express the feelings words fail to do so 

Music Analysis Essay Example

Reading other people's papers is a great way to scale yours. There are many music essay examples, but the one crafted by our expert writers stands out in every possible way. You can learn what a great thesis statement looks like, how to write an engaging introduction, and what comprehensive body paragraphs should look like. 

Click on the sample below to see the music analysis essay example. 

How to Write a Music Essay with Steps

Writing music essays is definitely not rocket science, so don't be afraid. It's just like writing any other paper, and a music essay outline looks like any other essay structure.

• Start by choosing a music essay topic. You can use our list above to get inspired. Choose a topic about music that feels more relevant and less researched so you can add brand-new insights. As we discussed, your music essay can be just about anything; it can be a concert report or an analytical paper about the evolution of music.
• Continue by researching the topic. Gather all the relevant materials and information for your essay on music and start taking notes. You can use these notes as building blocks for the paper. Be prepared; even for short essays, you may need to read books and long articles.
• Once you have all the necessary information, the ideas in your head will start to take shape. The next step is to develop a thesis statement out of all the ideas you have in your head. A thesis statement is a must as it informs readers what the entire music essay is about. Don't be afraid to be bold in your statement; new outlooks are always appreciated.
• Next, you'll need a music essay introduction. Here you introduce the readers to the context and background information about the research topic. It should be clear, brief, and engaging. You should set the tone of your essay from the very beginning. Don't forget the introduction is where the thesis statement goes.
• One of the most important parts of essay writing is crafting a central body paragraph about music. This is where you elaborate on your thesis, make main points, and support them with the evidence you gathered beforehand. Remember, your music essay should be well structured and depict a clear picture of your ideas.
• Next, you will need to come up with an ideal closing paragraph. Here you will need to once again revisit the main points in your music essay, restate them in a logical manner and give the readers your final thoughts.
• Don't forget to proofread your college essay. Whether you write a long or short essay on music, there will be grammatical and factual errors. Revise and look through your writing with a critical mind. You may find that some parts need rewriting.

Key Takeaways

Music essays are a pleasure to write and read. There are so many topics and themes to choose from, and if you follow our How to Write a Music Essay guide, you are guaranteed to craft a top-notch essay every time.

Be bold when selecting a subject even when unsure what is research essay topic on music, take the writing process easy, follow the academic standards, and you are good to go. Use our music essay sample to challenge yourself and write a professional paper. 

If you feel stuck and have no time our team of expert writers is always ready to give you help from all subject ( medical school personal statement school help ). Visit our website, submit your ' write my research paper ' request and a guaranteed A+ essay will be on your way in just one click.

Need Help in Writing an Impressive Paper?

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FAQs on Writing a Music Essay

Though music essay writing is not the hardest job on the planet, there are still some questions that often pop up. Now that you have a writing guide and a list of essay topics about music, it's time to address the remaining inquiries. Keep reading to find the answers to the frequently asked questions. 

Should Artists' Music be Used in Advertising?

What type of music is best for writing an essay, why do people love music.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

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The Music Industry of the Future, Essay Example

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The future of the music industry is uncertain because the music industry has not experienced many changes since its inception. However, with the recent trends in technology focused on modernizing the music industry, it is likely to develop significantly in the future. With the introduction of better means to access audiences such as social media, new policies regarding and their publishing companies, and the development of applications that artists can use to make more money, I am confident that the music industry’s economy will have more positive changes in fourteen years. The future of Music involves an industry where the musicians are financially secure, music publishers are working according to the artists’ preferences, and audiences have better access to Music and artists.

In the future, the music industry has made cryptocurrency a norm, meaning that artists have more power than their current state, where they have no access to all the money they make. Cryptocurrency is an upcoming technology that comprises blockchain and bitcoin, and it will increase the ability of musicians to sell their albums (Arcos 440). Cryptocurrency allows people to have more power over their money without the interference of government policies. Using the blockchain will also ensure that artists get their money in seconds because it only requires one to have a crypto address, and direct payments will be made. Cryptocurrencies have not become readily available because they are notoriously delicate, and a small interference can lead to losses of millions. More education is needed to get artists on the same page because its advantages outweigh the disadvantages. Therefore, the normalization of cryptocurrencies in the coming years will be instrumental in making artists more powerful. Currently, musicians wait long to get their royalties. It is a tiresome process that involves multiple bill-pay systems, software platforms, vendors, and paperwork. However, with cryptocurrency being the norm in 2035, they will not wait for multiple business days to access money.

In 2035, musicians earn more money because they are not limited by policies that favor music companies cutting a large percentage of money from songs and merchandising products such as hoodies and hats. This is because of the development of the Non-Tangible Token. For over two decades, new corporations in the music industry have found ways to use technology to reap the benefits artists should be making. For example, iTunes and Spotify sell Music to fans and earn from them when artists should be getting the money. Currently, musicians earn 12% of these companies’ profits from streaming their Music (Korver 53). This percentage may be enough for artists who make songs that generate many streams, but not for artists who make Music for smaller audiences. The non-tangible token works by recording information that cannot be altered but can be transferred. Musicians will use this technology to create signatures and virtual money that corporations cannot access.

The year 2035 is also a period where artists no longer spend funds to plan for tours because of the ease that technology will create for them to interact with their fans. Before the COVID-19 pandemic, most artists earned money through tours as they marketed their Music. While tours create a lot of revenue, most musicians and bands have been forced to cancel. For example, the Airborne Toxic Event Band canceled over 55 tours, leading to many monetary losses. On the brighter side, the COVID-19 pandemic has made musicians start streaming their Music virtually on social media. In fourteen years, I imagine that the streaming of Music will be giving musicians more recognition compared to having tours or marketing companies because of the constantly increasing number of people using social media. Musicians will be able to create and grow their brands individually, ensuring that they earn all the money that they work for.

Fourteen years later, music companies are working for artists and not the other way round. Music publishers tend to control the market because they have the support of congress on some rights, such as the collection of fees whenever performances with their copyright were done in public. This is manipulative and unfair to the artist because they do all the work, but publishing companies take the credit. With musicians utilizing technology to market their Music, 2035 is when publishing companies will be approaching them to request marketing services. This will be fair for musicians because they will be earning a higher percentage for their talent. Therefore, the record label model will be relying on the artist as the decision-maker of what part of the business they want to be marketed.

Concerning access to Music in fourteen years, the listener has more and better access to Music because the artists are earning more money, thus lowering the cost of Music and how much they charge to interact with their fans. In fourteen years, people no longer have to download or stream Music due to technological development. The COVID-19 pandemic has led to more imagination for artists to reach their audiences, such as having their Music played in stores or parks because concerts were canceled. In this hypothetical future, the music industry will have advanced machinery such as virtual reality, where one can watch a concert in the comfort of their home. Instead of simply downloading one version of a song, one will have the option of accessing it in the form of a concert or behind-the-scenes version. Regardless of the methods of access, I imagine that Music will be cheaper.

Many people look up to musicians as their role models. In fourteen years, technology has fully perfected the use of platforms such as Zoom meetings where musicians can connect with their fans, sing to them and answer questions that the fans may have. Instead of waiting to see an artist perform live on YouTube, fans will have direct access to musicians. In addition to enhancing more connections with their fans, it will be an effective way of marketing for Music because the artists will perform a part of their song or inform their audience what their song is about, which will make them eager to acquire it. Therefore, 2035 has a more sophisticated music industry where fans will be able to talk face to face with musicians from any part of the world.

In this hypothetical future, there are no limitations to musicians traveling with their equipment. International concerts are a significant source of income for countries, artists, and the policies that prohibit them from traveling with their music equipment will have been removed. Since artists will be earning better and thus bringing revenue to their countries instead of individual publishing companies, the government will show them more support and allow them to travel with the necessary equipment.

In summary, 2035 is a time where artists benefit from their talents. The music industry is currently unfair to artists because it uses their Music to earn money for companies instead of the artists. However, the development of technology, cryptocurrencies, and non-tangible tokens in the future will allow artists to earn the way they deserve, leaving them to decide how publishing companies will promote their Music. Technology will also promote more access to Music through virtual reality and face-to-face interactions.

Works Cited

Arcos, Luis Claudio. “The blockchain technology on the music industry.”  Brazilian Journal of Operations & Production Management  15.3 (2018): 439-443.

Korver, Jessica.  Facing the Music: The current state of streaming services in the music industry . Diss. Florida Southern College. ( 2019): 43-68

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Leiber and Stoller: The Songwriters Behind Elvis Presley

Introduction I decided to choose the songwriting duo: Jerry Leiber and Mike Stoller as my songwriter profile because I feel as though these two were the most influential in writing and composing 50’s Rock/Blues songs. I mainly listen to the Hard Rock and even Metal...

• Elvis Presley
• Rock and Roll

Jhene Aiko: Exploring the Artistry and Emotions in her Music

The artist I have chosen to write about is Jhene Aiko who is categorized in the R&B and Hip-Hop genre. Jhene Aiko is a popular singer who writes her music under the influence of cannibis, under the influence of therapeutic instruments and while having a...

• Famous Person

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The Widespread Issue of Sexism in the Music Industry

There has been a long history of sexism in popular music, which is an issue that few people pay attention to even to this day. There are many prominent women in the music industry, but a large number of them are overshadowed by their male...

Music as a Reflection of the Class System in Medieval Europe

Medieval Europe (500–1500 AD) saw many changes emerge in England and Europe as society went out of the Dark Ages. Some ancient influences of the Dark Ages stayed, such as pagan dance and music-related rituals, but this gave way to church-owned music. Travel, inspired by...

Accessing the World of Theatre: Musicals and Music Theatre

Goodwin (2019) states music theatre is a type of stage performance using music from various forms such as ballets, operas, cabarets, and contemporary music. Musical theatre uses different techniques (e.g. music, dance, songs, acting as well as spoken dialogue) to tell a story to the...

From MTV to YouTube: How Music Videos Shape the Star Image

Introduction Ever since their introduction on MTV in 1981, music videos, through their visual experience, have provided a more intimate way for artists to communicate their individual visual storytelling of music to their fans. Unlike regular music streaming, music videos grab attention - giving fans...

What Music Means To Me Today

What would life be without music? Everyone experiences music from the moment they are born through the lullabies sung by their parents, they also here it throughout their childhood from singing nursery rhymes at school and for some and hymns at church every Sunday as...

• Classical Music

The Positive Effects and Neurochemistry of Music

Most people these days find music to be a form of art or an expression of emotions through harmonic rhythms. However, music is also a form of entertainment that puts sounds together in a way that people find interesting or make them want to dance...

Popular Musicians Of The Twentieth And Twenty-first Century: Tupac Shakur

Throughout the twentieth and twenty-first century, many new types of music and artists emerged. The music produced during this time period was completely different than the music of the previous centuries. During this time period, music styles such as Rock and Roll, Country, Grunge, Hip-hop...

• Tupac Shakur

The Star Of K-pop, Bts, And Their Relation To Fans

In today's generation, music with various languages has gain traction with the international audience. One of them is Korean music, or what is often referred to as KPOP. Not knowing the language doesn't stop us from enjoying it. KPOP has become a global sensation that...

Understanding The Negative Sides Of K-pop Industry

The era of Korean pop music (shortly K-pop) began in the 1990s with the rise of Seotaiji and the Boys – a hip-hop group with their hit single Nan Arayo/I Know – who brought a new audience to music: teenagers. Idols’ job is not merely...

The Reasons Why K-pop And Korean Music Are So Popular

South Korea is well-known for beautiful places, delicious foods and modern technology. However when people talk about South Korea, they will mention about K-pop as well. K-pop is an abbreviation of Korean pop, according from an encyclopedia, K-pop “is a genre of popular music originating...

The Visibility Of K-pop As A Music Genre And Wave

“There are three things that make K-pop such a visible and unique contributor to the realm of pop music: exceptionally high-quality performance, an extremely polished aesthetic, and an “in-house” method of studio production that churns out musical hits the way assembly lines churn out cars”...

Exploring Why K-pop And Korean Wave Is So Popular

Intro Hello everyone. Today I will be discussing how the integration of social media into Kpop fandoms, particularly through video streaming platforms like Youtube, has affected fan participatory culture, by altering the interaction and behaviours of fandoms and the distribution of Korean content throughout the...

The Relationship Between K-pop's Popularity And Self-esteem

Scholars have analyzed the impact that K-pop has on its audience and listeners (Lie, 2012). The popularity of South Korean popular music (K-pop) has since spread from “Japan and Taiwan” to “the Americas and the Middle East” (p. 340). This is because of the gradual...

Copyright Concerns for Remixing Music

In 2019 remixing music seems like a perfectly normal thing and is available to everyone who is interested in doing it. All you need is basically a computer and a few songs and voila – you’re a DJ! But the law doesn’t really allow for...

• Copyright Law

Popularity and the Charm of Heavy Metal

When people hear heavy metal music, their first reaction is probably always shock. At least, for those who haven’t been familiarized with it and have only been hearing it the first time. But what most people don’t realize is that this genre of music does...

• Heavy Metal

History of Hip-Hop and Secrets Behind Its Popularity

Addressing popularity in hip-hop: What does it take for a rap song to be a successful hit and attract popular attention? At its most rudimental form, music is meant to please. Music should stimulate past memories, augment our moods and force us to get out...

Pirate Radio Phenomenon in the Age of the Internet

Originally derived from the offshore setups that bootlegged transmissions from rigs and boats throughout the seas, Pirate radio spread unlicensed broadcasts directly to listeners back on land. Famously, stations like Radio Caroline and Radio London – the latter of which gave the infamous John Peel...

The History of K-Pop Popularity in Latin America

K-pop means 'Korean pop', however this concept refers in general to the popular music industry in South Korea. It can be said that K-Pop is not a specific musical genre, but a mixture of different western musical styles such as rock, jazz, hip hop, among...

• Pop Culture

Analysis of the K-Pop Industry and Its Eye-Catching Marketing

K-Pop (Korean pop music) refers to 'Korean pop music, or popular music from Korea, including dance music, modern rhythm, and blues, pop music, hip hop music.' (Wikipedia, 2019) This industry can fit in Richard Caves' seven economic properties. Firstly, in terms of A list/B list,...

Challenges Faced by the Music Industry Business

The music industry is facing challenges through business perspective, the copyright of music, popular music, live music and the challenges artist face. For instance, online music sharing has prompted legal challenges and industry alliances, while raising significant concerns regarding the industry future. A study in...

• Music Piracy

Factors that Affect Movie and Music Industry Markets

Introduction Art is considered as a part of creativity and the major constituents of the art include films and music. The technology and economics have created unique challenges across segments of the entertainment industry over the past quarter century. The significant change in how business...

How The Beatles Rose to Their Fame

It was the fall of 1962, a monsoon of teenage screams swamped the 728-seat studio, and a line from 53rd Street Broadway down to 51st barricaded Manhattan. This was the night The Beatles would change American history forever. The Beatles February 9th performance on the...

Music Preferences and The Effect Upon Suicide

The World Health Organization estimates that over 800,000 people die by suicide each year, with the 15-29 age group particularly affected. Studies show that adolescents listen to music for approximately two to three hours per day, especially when feeling distressed (Limited, 2019). Different types of...

The Effects of Different Music Genres on Your Everyday Life

Music helped our universe so much since it was first made. It also made a lot of people's life easier. Music helped Thomas Jefferson wrote the declaration of independence.When ever he couldn't think of anything to write down, Thomas would play the violin to get...

Black Sabbath: the Fathers of the Heavy Metal Genre

Heavy Metal started in Birmingham, United Kingdom in the late 60’s, early 70’s by a band known as Black Sabbath. The members of the band were industrial workers working in factories predominantly producing metal - mostly steel along with other pioneers of the Metal genre....

History Behind Famous Beatles Songs

‘‘Electrifying’’ is a word you can use to describe the Beatles. The Beatles was one of the most popular bands of their generation if not ever. The Beatles impacted society through three significant songs, “Eleanor Rigby”, “Tomorrow Never Knows”, and “Let it be.” The Beatles...

An Account of McLean's Performance in Jazz Concert in Lincoln Center

The Lincoln Center was privileged with a free performance of Grace McLean & Them Apples on Wednesday, the 21st of January in 2015 at 7:30pm in the David Rubenstein Atrium. The band consists of Grace McLean, a singer-actress-composer-teacher, following by the bassist (Justin Goldner), percussionist...

• Jazz Concert

The Controversial Jazz: Inclusion of Diversity

Jass has always had a lot of controversy. Starting from the origin of the name. However, one this is certain, the influence of Jass on the American Culture in the 1900s was the greatest and the beginning of the era of popular music especially due...

White Musicians in Jazz and Evolution of Jazz Concerts

In this essay I will be assessing the validity of Max Roach’s statement, researching different areas of the jazz genre and providing examples of the main influences from each of them. I will look into different jazz styles from the 1930s to the 1960s referring...

The Dark Side of K-Pop Industry

The day I started writing this article was also the day I happened to visit a book fair in my hometown. I was more than surprised when upon entering, I could hear ‘Fake Love’ by Korean boy band BTS blasting on the speakers. While I...

Managing of a Music World Tour

Managing a music world tour is a complex job. It can be challenging both mentally, and physically. Not many people think about how much work is involved in planning a successful music world tour. Planning a world tour requires a great deal of planning in...

• Marketing Management

The Revival and Closing of the Broadway Music and Their Examples

Shows on Broadway open and close every few months. While this may be normal, many theatergoers don’t understand while their favorite shows close. Broadway is a billion-dollar-a-year-industry (2016-2017 Broadway End-of-Season Statistics), so it only makes sense that the main reason that shows close is money....

• Groundhog Day

Merging of All Music Genres Together Through the Years

Twenty-five years from now music genres will all be a blur. There will be no rock, hip-hop, pop, country, singer songwriter, everything will be one. With a look into the history of music and todays music the future of music will be very easy to...

• Country Music

“Me And My Monkey”: Analysis of Robbie Williams's Song

“Me and my monkey” is a song by Robbie Williams released in 2003 and is part of the album Escapology. The title of the song called “Me and my monkey” and there is only one way to interpret this song. Moreover, only one way it...

• Song Analysis

The Popularity of Vinyl Records and Retro Today

Vinyl records have been around for a long time and have come in and out of popularity since their invention. They had a decline once CDs gained popularity and the decline furthered whenever technology advanced and inventions such as portable MP3 players and iPods gained...

Disco Genre in the Discography of Sister Sledge

Music has a huge impact on society and has influenced many individuals today and even back in the seventies. Disco music was an uptempo form of music, which was a combination of soul, funk, latin and motown music. Disco had a strong beat, the music...

The Misappropriate Image of American Indian in Modern Pop Culture

Pop culture is a unique combination of authentic cultures and a mass product. In other words, it is a diversified industry in which long-standing traditions of different nations and nationalities successfully exist, which are integrated into modern music and visual trends. Unfortunately, this musical course...

• Cultural Appropriation

How New Media Influences Jazz Music

Music is a form of art. Art is originally a way of expressing human beings, which requires understanding and feeling. Most people say that they like jazz, but they typically choose a jazz style in the low-level melody, which people can generally feel comfortable and...

Forward Thinking in the Jazz Music

“Jazz is not a style or a rhythm; it’s self-expression of creativity in relation to the time we live in” Although it is unclear who actually said these exact words first, I do know that some variation of this quote has been passed through time...

New Orleans as the Centre of Jazz Music

Jazz is a music style that is one of a kind, complex, and charming, yet it winds up a standout amongst the most famous music sorts today. Individuals from everywhere throughout the world hear it out now, yet did you realize that it was first...

The Popularity and Love of Kpop Culture Among Teenagers

The world has many cultures trending nowadays, most of them help on shaping “the world”, what I mean is that many of these culture flow in our lives and bring impacts to our society, maybe also economic markets. One in that many cultures are becoming...

Understanding the Influence of K-Pop on Filipino Teens

Kpop are becoming more popular in Asia especially in the Philippines more particularly on Filipino Teenagers or what we call nowadays as millennials. The influence of Kpop on Filipino teenagers is gradually increasing. The visual, music, choreography, and artistic content of Korean music and videos...

Transformation of Hip Hop as a Culture

What is hip hop? Hip hop is a style of music but it’s also a culture, art, and a style for some people. Hip hop was created in 1970’s in the Bronx in New York City and ever since it has been rising and eventually...

• African American Culture

The Birth, Growth and Commercialization of Hip Hop

In the last couple of decades Hip-hop has transformed into one of the most popular forms of music, as people from all across the world contribute and are entertained by this genre. What was once known as an artistic channel for the African American community...

Hip Hop as a Tool to Find Your Own Voice

There have been controversial debates as to whether hip hop music is influential to society or not. Some people attack the issue stating that hip hop music does not have any significant value to communities, while some defend the matter, affirming that hip hop music...

My Attitude To BTS, Korea Boyband

BTS, Korea boyband, arguably the biggest boyband in the world today. Maybe you've heard it, maybe you saw it at Tonight Show with Jimmy Fallon. A group of sweet-faced young people who took k-pop to the next level. I've written a bit about how k-pop...

Music – What I Want To Do In The Future

The music industry has interested me from a very young age. I have always been willing to learn about the different genres of music and how music is actually made. From each project I’ve done, I’ve always worked hard to put in a lot of...

• Career Goals

Music Pieces In Story Telling

What have you learned about story telling? In this unit, we are exploring music pieces written though stories, and the outside musical meaning of the composer trying to express through music. Programmatic music played an important role in the type of storytelling music. I learned...

Analysis Of Beyoncé's Music Album Lemonade

Beyoncé is famous for her expressive ideals, and how she uniquely describes her point of view through her music. Not only does she bring to light the struggles of living in a race war, but she eases into describing how that adversity has made her...

• Personality

Analysis Of The Song "The Farmer Is The Man" By Pete Seeger

The song “The Farmer is the Man” criticizes the economic system of merchants and bankers. These high-end people are driving farmers into endless debt. However, at the same time the song is an anthem for farmers. It is repeatedly stating how the farmer is the...

Are The Lyrics Of Popular Music Harmful To Children's Development?

Many people rely on music every day, to either boost their mood, relax or to simply just listen to music. For many teens, music is a big part of our lives it helps us cope with difficult situations, entertainment and as a way to relieve...

• Development

Female Artists In Hip Hop Industry

“Hip hop started out from the heart…” (Hill, 1998) as a creative channel to enable shared experiences across the nation. It made culture accessible to any marginalized group as well as placing them at the forefront of music. The musical expression has largely been focused...

Forbidden Love In “Take Me To Church” Music Video

For many years music videos have become more popular with only one purpose and is the representation of a visual image that demonstrate a certain event or a special meaning. The music video “Take me to Church” directed by Brendan Canty and Conal Thomson make...

• Gender Discrimination
• Homosexuality

Musical Heritage of Southeast-Asian Countries: Music Fests and Their History

Existing since 1970, Cantopop has evolved from Cantonese music blending along with Western genres like- Jazz, Rock, Blues, Rhythm, Electronic pop, etc. Most of the music created is again highly sold within Hong Kong mostly attaining its success during the 1980s. These piece of musical...

Music In Western And Non-Western Societies

The European culture has been cut off from the rest of the world for more than three centuries due to their belief that their art was superior to all the rest. In 1889 the Paris World Exhibition was held and for the first time in...

Napster Right Or Wrong?

Napster, “a Peer 2 Peer “file sharing service that was invented by college student Shawn Fanning and Sean Parker in 1999. The program allowed millions of people to openly allow users the ability to share and download music files with anyone who was connected to...

• Application Software

A Reflection On The Album "Rodeo" By Travis Scott

Chill crowd screams, mosh pits, drug tripping experiences, autotuned yells, and even top featured artists are only a small list of the things to look forward to when thinking of Travis Scott’s debut studio album, Rodeo. Travis Scott was born on April 30, 1992 in...

The Barber Of Seville By Rossini

Gioachino Rossini was an Italian Opera composer, who has written many great operas, The Barber of Seville is considered one of his best work. I will discuss the SHMeRF’s of the eloquent piece of music by him which has mesmerized me. It has caught my...

The Biography Of A Singer & A Songwriter, Jhene Aiko

As the world around us rages on, it becomes common to dream about time just standing still for a moment. The older we become and step deeper into the “real world,” we realize how stressful life can be. A genuine moment of peace is something...

The Launch & Development Of MTV "Music Television"

In 1981 the launch of MTV “Music Television” debuted live on national television. With the anticipated launch naturally, they started out with a bang introducing the channel with the 1979 single “Video Killed the Radio Star” by The Buggles. The song was played as the...

Music in My Life: Being a Part of Musical Discourse

A discourse community is defined as “A group of people who share a set of discourses, understood as basic values and assumptions, and ways of communicating about those goals. ” An easier way of wording the definition comes from Linguist John Swales and he defines...

• Discourse Community

Tupac Shakur And Kendrick Lamar – Two Revolutionary Artists In The Rap Music Industry

Rap is a synonym of impact. This genre of music has been present in humanity since 1973. Rap songs are not only intended to be part of Billboard Hot 100; they have a deeper meaning, such as a way of expressing feelings, ideas, experiences, dreams,...

History and Development of Rap Music in France

From 1985 to 1990 Rap is a manifesto spreading messages about the everyday life of urban ghettos such as unemployment, violence, school failure, family breakdown. By formulating suffering and misery, it gives a voice to the minorities, allows them to communicate in the most minimal...

Business Analysis Of Youtube Company

Youtube “YouTube is a company started in 2005 by three IT entrepreneurs. In 2006, it is purchased by Google and has been running as a part of the company till date.” (My Portfolio, 2013a) Youtube is mainly used to share video content with other users....

The Issue Of Gender Identity In The Music Video “It Pulls Me Under” By Butterfly Boucher

Whether Americans realize it or not, pop culture has a large influence on how members of society views diversity. The songs they listen to, movies they watch, and their favorite television shows all portray different messages that can alter their perspectives. The song “It Pulls...

• Gender Identity

Speaker Knockerz – Rapper Career And Sudden Death

Speaker Knockerz got the lyrics and knack for making music which would have seen him dominate the American rap stage for a long time if not for his untimely death. The rapper fell in love with hip-hop music as a kid and started making his...

The Impact Of Marching Band On Me

For my entire life i've watched groups perform watched films about band since band appears tobe fascinating. For the individuals who don't completely comprehend what walking band is, it is a period serious game. Indeed, a game attempt jazz running with a Tuba. Fortunately I...

The Changes Of Pop Music In America

All music post 1800’s industrialization that is in according to the taste of those in the middle class. Pop is most often shorter songs pertaining to the theme of love. “Better Now” by Post Malone. He talks about his break-up with a girl and how...

• American Culture

Review Of Pink Floyd’s Album Dark Side Of The Moon

Music is a pastime that generation after generation has come to enjoy, whether it be consuming or producing. Most songs and albums come and go, fading with time, however that’s not the case for all. Take Pink Floyd’s eighth studio album, Dark Side of the...

Nathan Gray – The Modern Don Quixote Of Music

Nathan Gray is not a Don Quixote from the Mancha district with all his carnival madness. He is not taking a noble journey of nobility with a Sancho Panza and a donkey riding named Rocinante. He was not playing with schizophrenic symptoms that were breaking...

Music Video Critique: Meghan Trainor's ‘All About That Bass’

For the music video critique I chose to analyze Meghan Trainor’s ‘All About That Bass’. This song and accompanying music video have always seemed very controversial to me. Meghan Trainor boasts that she wrote this song to promote “loving your body” including lyrics such as...

The Presence Of Word Painting In The Cartoon Series Tom And Jerry

Any meaningful attempt to appreciate a piece of music must begin with the text, if it has one. Listeners, critics, analysts, and performers must all take the text as their starting point for the simple and obvious reason that that was where the composer began....

The Description Of Frank Ocean's R&B Album "Channel Orange"

Contemporary R&B’s narrative displays the perspective of “how the artist can relate to some of the problems revolving around love that most of their audiences might encounter or the love narrative makes the audience want to look for or find love.” R&B music and music...

Symbiosis Between Nature & Music On The Festival Of Visual Music Of Lanzarote

The Festival of Visual Music of Lanzarote is an event that in 2018 celebrated its fifteenth edition. It was Ildefonso Aguilar who created it in 1989 with the sole intention of mixing music with a surprising natural environment, thus creating a different visual experience. To...

Best topics on Music Industry

1. How Music Has Changed Over Time

2. Taylor Swift: Mastering the Art of Iconic Branding and Marketing

3. Contrasting Paths of Taylor Swift and Katy Perry

4. Leiber and Stoller: The Songwriters Behind Elvis Presley

5. Jhene Aiko: Exploring the Artistry and Emotions in her Music

6. The Widespread Issue of Sexism in the Music Industry

7. Music as a Reflection of the Class System in Medieval Europe

8. Accessing the World of Theatre: Musicals and Music Theatre

9. From MTV to YouTube: How Music Videos Shape the Star Image

10. What Music Means To Me Today

11. The Positive Effects and Neurochemistry of Music

12. Popular Musicians Of The Twentieth And Twenty-first Century: Tupac Shakur

13. The Star Of K-pop, Bts, And Their Relation To Fans

14. Understanding The Negative Sides Of K-pop Industry

15. The Reasons Why K-pop And Korean Music Are So Popular

• Movie Review
• Smoke Signals
• 13 Reasons Why
• The Godfather

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Home / Essay Samples / Music / Music Industry / The 4 Main Areas Of The Music Industry

The 4 Main Areas Of The Music Industry

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