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Digital Marketing Proposal

It seems that you like this template, digital marketing proposal presentation, free google slides theme, powerpoint template, and canva presentation template.

Advertising, social media, digital marketing—all of them are crucial in today's world! Prepare your own proposal and lay it down in this template, whose illustrations from Stories, its simple and effective layouts and its combination of white and green will boost your message. Lead your campaign to success!

Features of this template

• 100% editable and easy to modify
• 31 different slides to impress your audience
• Available in different colors
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Uses illustrated concepts from Storyset : editable color, different backgrounds, animated illustrations
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the free resources used

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Marketing Proposal Presentation Template

Know what to say but not how to structure it? Miro’s Marketing Proposal Presentation Template provides structure to your words, so you can pitch high-ticket clients more effectively and in less time.

Trusted by 65M+ users and leading companies

About the Marketing Proposal Template

You’ve compiled a marketing deck outlining how you can help potential clients reach their marketing goals, but you don’t know how to put them together and present them professionally. 

This is an instance in which a Marketing Proposal Template can be useful, as it gives you a starting point and structure to put a professional document together for consideration.

A marketing deck template can help you bring your ideas together in a compelling marketing presentation that potential clients will find easy to digest and contemplate. It’s a streamlined document that outlines your marketing strategy presentation, ready for the prospective client to go over and decide if it sounds right for their business.

How to use the Marketing Proposal Template  

A marketing proposal is like a detailed market pitch presentation, in which you outline everything from the scope of the project you can deliver to the payment terms and estimated time frame.

With Miro’s Marketing Proposal Template, you can build a winning marketing presentation. The marketing strategy slides provide you with an extra layer of polish that you can apply to your deck to create a personalized proposal that caters to the client’s specific needs.

So what exactly should you include in each side to win over your client?

Background information on you and your team

A brief description of what you can bring to this specific project

An outline of the deliverables you can provide

A broad overview of the project’s scope, including a timeline, the intended audience, and various objectives and metrics

Once you’ve filled out the template with all the relevant information, and positioned your team as the right fit for the job, it’s worth spending some time to get the design elements just right. 

With Miro’s template, you can quickly go in and adjust the layout or add and remove slides as you see fit. That way, you can modify the presentation on the fly based on the input of various stakeholders.

During the creation process, these frames will be the building blocks of your presentation, and since they’re simply dragged and dropped into place it’ll be easy to create the right flow for your speech.

Miro’s presentation mode features will help you execute the perfect pitch when the time comes. You’ll be able to jump to each frame of the presentation as needed, so you won’t have to worry about losing your place or trying to keep up with moving slides. 

You’ll also be able to benefit from presentation mode for the brainstorming process as you and your team can make suggestions and edits remotely as you’re practicing for the big event.

Tips for giving a winning marketing proposal

To craft a winning market research presentation, you need to come across as a marketing expert and prove to the client that you’re the right fit for the job. 

One of the main marketing challenges is rising above the competition from marketing agencies. To shine above the rest, here are some pointers to give the best marketing proposal possible:

Address client’s pain points

To craft impactful marketing slides, you need to make them stand out from the dozens of others your client receives. Focus on what you can do for them rather than on who you are. 

While it is, of course, important that the client feels you have the skills to successfully complete the project, it’s better to focus the wording of the marketing plan presentation on how you can address their specific pain points.

A generic proposal is much more likely to end up getting looked over since the client might not feel that it has been crafted especially for their business.

Offer unique value

What can you bring to the project that your competitors can’t? Think about what your unique value proposition is, and that will do a huge amount in convincing the client that you’re the right person or team to hire for the job.

It could be that you use proprietary social media marketing strategies or a specific process that is more likely to lead to results than standard approaches. Make what you do sound interesting in your marketing strategy decks since this will also help your proposal and unique value proposition jump out at the client and grab their attention.

Bring a personal touch

A personal touch can go a long way to convincing someone to take you on for a particular project.

When you deliver your proposal, you can let the client know that you’re available to walk them through the specifics on a phone call or with an in-person meeting. If they agree to this, you’ll have a better opportunity to land the job as they’re more committed to what you have to say.

How do you write a marketing proposal?

To write a marketing proposal, gather all the information relevant to the project you’re pitching to a client. Once you have the information, all you need to do is enter it into the Miro Marketing Proposal Template, making sure each section is concise and only includes essential information.

What does a marketing proposal include?

A marketing proposal will include various elements, although the structure can be different depending on the type of project and specific client you’re pitching to.The details will differ from one project to the next, but generally speaking you’ll want to provide a timeline, details of why they should choose you or your team for the project, along with deliverables and the overall budget. The last thing you should be sure to include is a strong CTA (call to action) to tell the client how to get in touch with you and arrange next steps should they accept your bid.

What is the purpose of a marketing proposal?

With a marketing proposal or tactical marketing plan presentation, the idea is to hook the client’s attention and once you’ve got it, convince them why you’re the perfect person (or team) to complete the marketing project. It can also be that you pitch internally with go-to-market strategy slides. In this case, you would appeal to higher-ups in your company. The marketing proposal can be a succinct way of gathering all of your thoughts on what the best moves are regarding marketing a particular product, service, or business as a whole. With that in mind, whoever the recipient of the proposal is, it’s wise to tailor your words to your specific reader and appeal to their pain points and how you can solve them better than anyone else.

Get started with this template right now.

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30 Free Marketing Presentation Templates with Modern Design

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By Al Boicheva

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3 years ago

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Updated: July 14, 2022

Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.

In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.

1. Free Social Media Marketing PowerPoint Template

The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
• Compatible with PowerPoint and Google Slides

2. Free Drinks Campaign Presentation Template

A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!

• 32 different slides
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint

3. Free Virtual Campaign Presentation Template

Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.

• A creative design that looks like browser windows
• 30 different slides to impress your audience
• Available in five colors: pink, orange, blue, purple, and green
• Contains easy-to-edit graphics, maps and mockups

4. Free Cyber Monday Presentation Template

The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.

• 33 different slides to impress your audience
• Available in five colors: blue, green, yellow, pink, and orange
• Contains easy-to-edit graphics and maps

5. Free Ethical Marketing Presentation Template

If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.

• 35 different slides to impress your audience

6. Free Spark Business PowerPoint Template

This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.

• Fully editable. Add your own content, change colors and pictures
• 25 slides with tips for better presentations
• Design with a dark background and transparent illustrations
• With lots of free resources included: graphs, maps, tables, and diagrams

7. Free Stylish Pitch Deck Presentation Template

Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.

• Fully editable. Easy to change colors, text, and photos
• 25 different slides with tips to improve your presentation
• Professional design in yellow and navy blue
• Feature-rich theme with examples of styles for graphs, charts, and tables

8. Free AI Tech Agency Presentation Template

This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.

• A futuristic template with abstract backgrounds
• 23 different slides to impress your audience

9. Healthy Fruits Marketing PowerPoint Template

This free marketing template for your next health foods campaign has a fresh style with a fruity design.

• 25 different slides to impress your audience
• Available in five colors: Orange, purple, blue, pink, and green

10. Food Campaign Presentation Template

Food is the main element of the design, with watercolor drawings of fruit and vegetables.

• A marketing campaign presentation with watercolor illustrations of food
• 27 different slides to impress your audience
• Available in five colors

11. Free Summer Campaign Presentation Template

A summer vibes template for creating presentations about your marketing plan.

• 24 different slides
• Contains editable graphics and maps
• Includes 1000+ icons divided into 11 different themes for customizing your slides
• Designed to be used in Google Slides and PowerPoint

12. Aqua Marketing Plan Presentation Template

The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.

13. Lettering for Marketing Presentation Template

Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.

14. Free Online Marketing Plan PowerPoint Template

This is an editable online marketing plan template, with  Free PDF & PPT download , that addresses these questions:

• Who is your target?
• How do you plan to reach them?
• How will you retain them after?
• Who are your competitors?
• How can you make your business stand out?

15. Free Colorful Statistics Presentation Template

This free template is specifically designed for presenting data results or statistics.

• 25 different slides

16. Free Food Marketing Campaign Presentation

A modern marketing template for presentations of companies in the food industry.

17. Connections – PowerPoint Presentation Template

The theme of this template fits social media, science, or connection topics.

• Professional and corporate design with a connected dots background

18. Free Multi-Purpose Presentation Template

A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.

19. Free Business Planning PPT Presentation Template

Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.

• Compatible with PowerPoint

20. Company Profile Presentation Template

Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.

• Compatible with PowerPoint and Keynote

21. Dark Multipurpose Presentation Template

Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.

22. Free Multipurpose Presentation Marketing Template

A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.

23. Free Blue Marketing Presentation

Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.

• Fully editable
• Clean design with isometric illustrations

24. Free SEO Strategy PPT Template

This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.

• 35 different slides
• Includes 500+ icons and Flaticon’s extension

25. Free Corporate Presentation Template

A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.

26. Free Official Protocol Campaign Presentation Template

A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.

27. Free Wedding Planner PPT Template

This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.

• 27 different slides

28. Free Real Estate Marketing Presentation

The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.

• 23 different slides

29. Free Business PowerPoint Template

A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.

30. Free Hand-Drawn Presentation

An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.

Final Words

We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.

In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:

• Digital Marketing Trends 2022
• Infographics for Marketing: How to Grab and Hold the Attention
• Instagram Marketing: Tips & Tricks to Boost Your Visual Content

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The best free infographic templates in 2022 for every software, the best free powerpoint templates to download in 2021, free logo design templates: 100 choices for your company, how to create a powerpoint presentation with cartoon character, need powerpoint backgrounds the best places to check out [+ freebies], check out our infographics bundle with 500+ infographic templates:, enjoyed this article.

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Al Boicheva

Al is an illustrator at GraphicMama with out-of-the-box thinking and a passion for anything creative. In her free time, you will see her drooling over tattoo art, Manga, and horror movies.

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45+ Best Marketing Plan & Marketing Strategy PowerPoint (PPT) Templates

Behind every successful marketing strategy, there’s a persuasive PowerPoint presentation. It’s the presentation that helps you to convince the team to go ahead with your marketing plan in the first place.

Every marketer needs to be skilled at creating slideshows and delivering engaging presentations. Of course, there’s no need to enroll in a class to learn PowerPoint slideshow design. Knowing the right tricks is more than enough.

For example, just knowing how to use marketing presentation templates will make your job much easier. With templates, you don’t have to spend days designing presentation slides. You can simply edit the template and copy-paste your own content.

2 Million+ PowerPoint Templates, Themes, Graphics + More

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

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Check out the marketing PowerPoint templates collection below and we guarantee you’ll find more than a few templates you can use for your own marketing plan presentations.

Di-Marketing – Digital Marketing PowerPoint Template

This is a multipurpose PowerPoint template made specifically for digital marketing agencies. It features a set of flexible slides that can be used to create many different types of marketing presentations, including marketing plans and strategy slideshows. There are 30 unique slides included in this template.

Creative Marketing Plan PowerPoint Template

You can craft an intricate and detailed marketing plan slideshow using this PowerPoint template. It comes with a total of 120 slides featuring all of the useful marketing-themed slide layouts. The template is available in 20 different color themes as well.

Green Marketing Strategy Presentation Template

With 15 carefully crafted slides to choose from, this PowerPoint template will help you design the perfect marketing strategy for your agency and clients. The template also includes infographics, a gallery, and portfolio slides.

Business Marketing Plan PowerPoint Template

This PowerPoint template comes with a clean and modern slide design that will effectively highlight your marketing plan in a professional way. It includes more than 30 unique slides with editable colors and free fonts.

Aqua – Free Marketing Plan PowerPoint Template

Aqua is a free PowerPoint template you can use to create marketing plan presentations with beautiful designs. It features 32 slides with colorful watercolor effects and layouts. The template is also available in Google Slides format.

Influencer Marketing PowerPoint Template

If you plan on creating a marketing campaign for influencers, this PPT is perfect for creating a marketing strategy or plan for the promotion. It comes with 20 master slides in 2 different sizes. You can also customize the colors, images, and shapes of each slide.

Gradient Marketing Plan PowerPoint Template

This PowerPoint template is ideal for designing a more colorful and creative marketing plan for your projects. It features a design that uses gradient colors as its main theme. The template has 49 unique slides with animations and transitions.

Alpa – Marketing Plan PowerPoint Template

Alpa is another modern PowerPoint template that comes with a set of professional slide designs. This template includes 31 slides for creating marketing plans for various types of projects. They feature customizable graphics and animations too.

Clean Marketing Strategy PowerPoint Template

You can create a clean marketing strategy for your projects using this clean and minimalist PowerPoint template. It comes with 18 unique slides with editable colors, resizable graphics, master slides, image placeholders, and more.

Free Product Marketing Plan PowerPoint Template

This free PowerPoint template is designed with product promotions in mind. You can use it to create a detailed marketing plan for a product promotion campaign. It has 32 different slides with highly visual designs.

Gruv – Colorful Clean Marketing Plan PowerPoint Template

You should always try to add a bit of color and creativity to your marketing presentations to make them look more attractive and interesting. This PowerPoint template will help you achieve that goal. It features colorful slide designs with creative shapes and layouts. You can customize them however you like.

Colorful Marketing Plan Presentation PowerPoint Template

You can use this PowerPoint marketing template to create bright and vibrant slideshows to present your marketing strategy. It includes 30 unique slides with easily customizable layouts. There are also editable vector graphics, master slides, and image placeholders included in the template.

Modern Marketing Plan PowerPoint Template

This marketing presentation template is ideal for digital marketing agencies and freelancers. It features a bold and modern design with a two-tone color theme. This makes it easier for you to highlight important parts of your presentation on each slide. There are 20 unique slides in this template.

Trendy Marketing Strategy PowerPoint Template

The trendy and stylish slide design is the main feature of this PowerPoint marketing template. It comes with 30 unique slides featuring modern content layouts, editable graphics, as well as drag and drop editing options.

2022 Marketing Plan Free PowerPoint Template

This is a free PowerPoint template you can use to create a complete marketing plan for your business. It has 32 unique slide layouts with colorful designs and lots of useful marketing infographic designs.

MARKTR – Marketing Plan PowerPoint Template

Marktr is a modern PowerPoint template for making more effective marketing plan presentations. It features 20 unique slide layouts that you can easily customize to make effective slideshows for various digital marketing presentations.

Minius – Marketing Plan PowerPoint Template

Minius is a creative marketing plan PowerPoint presentation template that comes with a dark color theme. It’s perfect for modern agencies and businesses. The template has 36 slide layouts with free fonts, editable graphics, and much more.

Stylish Marketing Plan Template for PowerPoint

This PowerPoint template comes with a clean and minimalist design. It also includes 30 unique slides that have a stylish content design that utilizes bright colors to highlight specific parts of each slide.

Useful Marketing Strategy PowerPoint Template

This is a must-have PowerPoint template for all marketers. It features some useful marketing charts, graphs, and infographic designs that are useful for visualizing stats and research. There are 20 master slide layouts in this template.

Free Travel Marketing Plan PowerPoint Template

This free PowerPoint template is perfect for making a modern presentation to showcase your marketing plan for travel agencies and campaigns. It includes 31 slides that have plenty of space to show off photos and graphics.

Clean Marketing Plan PowerPoint Template

This is a multipurpose PowerPoint presentation that you can use to design all kinds of marketing presentations. It includes 80 unique slide designs in 30 pre-made color schemes. More importantly, it features important marketing-related slides such as a SWOT analysis slide, marketing KPI, competitor analysis, and much more.

EUY – Digital Marketing Presentation Template

If you’re looking for a slideshow design with a modern and clean design, this template is perfect for you. It’s designed for digital marketing presentations and it comes with 25 unique slides with fully customizable layouts. The template is especially suitable for SEO and social media marketing plans.

Professional Marketing Plan PowerPoint Template

Whether you’re designing a marketing strategy presentation for a small business or a corporate brand, this PowerPoint template can handle them all. It features a set of professional slides that you can use to design effective presentations. You can choose from 30 unique slide layouts and 10 pre-made color schemes as well.

Business Marketing PowerPoint Template

This marketing presentation template not only comes with a modern design but can also be used to create digital and traditional marketing plan slideshows. There are a total of 30 slides included in the template with fully editable layouts. Even the shapes and graphics can be resized and customized to your preference.

B2B Marketing & Sales PowerPoint Template

A presentation for a B2B marketing strategy needs to be extra professional as your audience will always be industry experts. This PowerPoint template will help you create a slideshow that stands out from the crowd. It includes 60 different slide layouts with all the necessary slides for presenting your marketing plan.

Free Non-Profit Marketing Plan PowerPoint Template

This is a free PowerPoint template you can use to create a marketing plan presentation for a non-profit organization. It comes with 20 beautiful slides featuring colorful shapes and illustrations.

Free Graphic Design Marketing Plan PowerPoint Template

Another free PowerPoint template for designing marketing plan slideshows for graphic design agencies and freelancers. This template includes 26 unique slides in both PowerPoint and Google Slides versions.

RENVAL – Marketing Strategy PowerPoint Template

You can use this PowerPoint template to design a presentation with a modern and clean design. It includes many useful slides for showcasing your services and strategies in an attractive way. Each slide can be customized to change colors, fonts, and shapes as well.

Modern Marketing Plan Presentation Template

This presentation template comes in both PowerPoint and Google Slides versions. It includes 30 unique slides for crafting many different kinds of marketing strategy presentations. The template also features editable infographics, icons, and mockups.

Creative Marketing Presentation Template

If you’re a freelancer or a marketing professional, this template is a must-have for you. It’s designed with individual marketers in mind for promoting themselves and their marketing plans. It includes 20 unique slides with beautiful designs. And it comes in PowerPoint, Keynote, and Google Slides versions.

Marketing Research PowerPoint Template

You can use this PowerPoint template to present your marketing research data and research summaries to your teams. It has a total of 150 slides featuring 30 unique slides in 5 different color themes. The template also includes editable vector graphics and icons.

Digital Marketing Proposal PowerPoint Template

Create a killer marketing proposal to present your marketing strategy to your audience. The template includes 30 unique slides divided into multiple sections. You can also customize the slides to your preference by changing colors and fonts.

Free Business & Marketing Plan PPT Presentation

This free template is designed for making business plans and marketing plans for modern brands. It includes a total of over 300 slides. And you can use it with your personal and commercial projects for free.

Epsilon – Free Marketing PowerPoint Template

Epsilon is a multipurpose PowerPoint template that includes hundreds of different slide layouts you can use to create all kinds of marketing presentations. It’s completely free to use with your commercial projects

Colorful Marketing Plan PowerPoint Template

Sometimes adding a little bit of color to your slides can do wonders for attracting and convincing your audience. This template will allow you to craft a beautiful marketing plan presentation with a colorful design. It includes 30 unique slides with editable colors, shapes, and fonts.

Minimalist Marketing Plan PowerPoint Template

If you’re not a fan of colorful designs, this PowerPoint presentation is for you. It comes with a very clean and minimalist slide design that has fewer colors and shapes. The template includes many marketing-related slide layouts in 5 different color schemes.

Product Marketing Strategy Presentation Template

This PowerPoint template is designed for product marketing strategy presentations. It includes many unique slides that will help you showcase your marketing plan for promoting a specific product. The template is available in PowerPoint, Keynote, and Google Slides versions.

You can use this PowerPoint template to design presentations for your business plans and marketing plans. It features a set of easily customizable slide layouts that includes image placeholders, editable shapes, colors, and much more.

Digital Marketing Strategy PowerPoint Template

Featuring 20 unique slide layouts, this PowerPoint template is perfect for designing a presentation for a digital marketing plan. It can also be used to create marketing proposals, especially for social media marketing strategies.

Free Real Estate Marketing Plan PPT Presentation

A colorful and creative presentation template for showcasing a marketing plan for a real-estate business. This template is free to download and it comes with 23 editable slides.

Power – Free Minimal Marketing PowerPoint Template

This is an all-purpose PowerPoint template you can use for different types of marketing presentations. It includes over 120 unique slides with editable designs, vector shapes, changeable colors, and more.

Online Ad Marketing Plan PowerPoint Template

Are you putting together a marketing plan for an online ad campaign? Then use this PowerPoint template to create a presentation to convince your team. It includes a total of 800 slides featuring 100 unique slides in 8 different pre-made color themes.

Infinity – Marketing Plan Presentation Template

This template is perfect for creating a marketing plan presentation with a modern approach. It includes 40 unique slide layouts full of editable vector shapes, icons, image placeholders, and much more. It’s available in 10 color schemes as well.

Marketing Strategy Presentation PowerPoint Template

Create a stylish marketing strategy presentation using this PowerPoint template. It comes with a set of slides that feature creative colors, shapes, and content layouts. The template includes 45 unique slides with fully customizable designs.

Simple Marketing Plan Presentation Template

Another clean and simple presentation template you can use to make a marketing plan presentation with a distraction-free design. It includes 35 unique slides in 10 pre-made color schemes.

Facebook Marketing Strategy PowerPoint Template

Be sure to download this PowerPoint template if you’re a social media marketer. It features the perfect slide design for making marketing strategy presentations for Facebook campaigns and more. There’s a total of 58 slides in the template.

Free Marketing Strategy PowerPoint Template

This free PowerPoint template has a simple and clean design. It’s perfect for a small business marketing strategy presentation. The template includes 20 unique slides with customizable layouts.

For more inspiration, check out our best business proposal PowerPoint template collection.

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65+ Best Marketing Plan PowerPoint (PPT) Templates for 2024

Whether you work in marketing, or you’re working on a marketing strategy for your business, you’ll know that when it comes time to deliver a world-class marketing plan presentation to clients, colleagues and other stakeholders, a brilliant set of slides is absolutely crucial to back up your content. But you’re a busy person, and you’ve got much more important things to do than fiddle around in PowerPoint with fonts and color schemes, right?

Thanks to the following list of the best marketing plan PowerPoint templates for 2020 that we’ve put together for you, you’ll no longer have to worry. These templates are all professionally designed, fully customizable, and ready to be downloaded straight away. Within minutes, you could have your very own professional marketing plan PowerPoint template on the screen in front of you, ready to be filled with your own content – wouldn’t that be amazing?!

If you agree, just read on and choose your favorite template.

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Ciri PPT Template

Clean Business PPT

Agency Portfolio PPT

Bolo PPT Template

Marketing plan powerpoint template.

This is a professional and streamlined PowerPoint template for building compelling marketing presentations. It features a variety of extras including infographics, tables, diagrams, and over 4000 editable and resizable vector icons. There are more than 50 unique slides included in the template that you can fully customize to your preference.

Digital Marketing Plan PowerPoint Template

A sleek, efficient PowerPoint template for crafting marketing plan slideshows. Its minimalistic design is versatile, allowing you to easily integrate your brand colors, typography, and logo. With 31 unique slides including key topics like market analysis, product positioning, and sales strategy, this template will save your precious time and deliver professional results.

Marketing Plan Presentation Template PPT

This is a unique, professional, and clean PowerPoint template for creating impactful marketing plan presentations. The template includes 22 unique slides, a master slide layout, and a drag-and-drop feature for easily replacing photos. It boasts a sleek design with resizable vector elements, a full HD 16:9 ratio, and customizable colors to align with your personal or company brand.

Xion – Marketing Plan PowerPoint Template

This PowerPoint template offers a sleek, ultra-modern design, perfect for agencies and modern brands creating marketing plans. It features over 20 unique, easily editable slides, designed meticulously with a strong focus on typography and usability. Inclusive of free web fonts and graphic elements, it enhances presentations with its professional and creative layouts.

Market Plan PowerPoint Infographic Template

Designed with business and education in mind, this PowerPoint template features 30 unique slides that are easy to edit and impressively intuitive. You can drag and drop pictures with an auto-adjustment feature and craft captivating flowcharts that simplify complex marketing ideas in marketing plan presenations.

Orange Marketing Plan PowerPoint Template

This PowerPoint template is ideal for conveying your marketing plan and projects professionally and innovatively. Its bright orange theme is complemented by a variety of creative layouts, infographics, tables, and diagrams. The package includes over 4000 icons, all resizable and editable graphics.

Professional Marketing Plan PowerPoint Template

This PowerPoint template gives an uncomplicated yet dynamic design for creating your marketing plans. It offers a variety of features including photo layouts, infographics, tables, vector icons, and diagrams that require no additional application knowledge.

Luna – Marketing Plan PowerPoint Template

Embrace a professional and sleek presentation with the Luna marketing plan PowerPoint template. This dynamic template offers creative photo layouts, versatile infographics, tables, vector icons, and exceptional diagrams. With 24 editable slides and an easy drag-and-drop system for image replacement, it’s the perfect choice for bold marketing plan presentations.

Simply – Marketing Plan PowerPoint Template

A truly unique and eye-catching PowerPoint template for marketing plan presentations. You can use it to craft a beautiful pitch deck for your brand, perfect for digital media kits, marketing kits, or presentations. Offering 22 unique layouts, HD resolution, and a free font included, this asset brings colour, creativity, and elegance to your marketing plans.

Minimal Modern Marketing Plan PowerPoint Template

A comprehensive, easy-to-edit PowerPoint template for your business and marketing needs. Boasting a sleek, minimalistic design, this template includes 30 slides in HD widescreen format, along with PPTX and PPT files. Its customizable elements, colors, shapes, and charts enhance readability and visual appeal.

Wakaii – Marketing Presentation Template

The colorful aesthetics give this PowerPoint template a very trendy and creative vibe. It’s perfect for all forms of marketing presentations and you can easily customize it to make marketing plans too. It comes with 35 unique slides.

Modern Marketing Plan Presentation Template

This PowerPoint template includes all the necessary slide layouts you need to make engaging marketing plan slideshows. There are lots of charts, graphs, and infographics as well. The template includes a total of 35 slide designs.

Beauty Market PowerPoint Presentation Template

You can use this PowerPoint template to promote various products, brands, and businesses related to beauty and lifestyle. Each slide in this template is carefully designed to help showcase your products more effectively. The template has more than 50 slides.

Simple Marketing Plan PowerPoint Template

Create simple and professional marketing plans for your business meetings with this PowerPoint template. It comes with 54 different slides featuring 20 different color schemes. The template is easily customizable as well.

Minimal Marketing Plan Presentation Template

The clean and minimal design gives this PowerPoint template a very bold and beautiful look. It will make your marketing plans look much more modern, especially for startup and agency presentations. The template has 25 unique slides featuring editable shapes, fonts, and changeable colors.

Infinity – Marketing Plan PowerPoint Template

Wanting a clean, and modern marketing presentation template that really stands out? Look no further than Infinity, a gorgeous marketing ppt featuring 40 plus unique slide designs, 36 character positions, 10 premade colors, and 30 business concepts.

Marktr – Marketing Plan PowerPoint Template

If you’re wanting to showcase your clients the key highlights of your marketing plan, Marktr is a solid contender for your cash. We recommend you take this remarkably unique PowerPoint template for a spin or add it to your shortlist at the very least.

Clean Marketing PPT Template

Our next marketing strategy template PPT is a premium option from Envato Elements, and features more than 80 unique slides, each with drag and drop image functionality, light and dark background options, and 30 different color schemes to choose from. It also comes with 16 purpose-built sections.

Marketing Strategy Template PPT

Featuring a colorful and abstract design, this marketing presentation template will make you fall in love at first sight. It’s a versatile option that can be put to use for a variety of purposes and can be fully customized to meet your requirements.

Vibrant Marketing PPT Template

If you truly value standing out from the pack, this gorgeous marketing plan PowerPoint template can be an excellent choice. The template is created by professionals for professionals and can be easily customized in PowerPoint, Keynote, and Google Slides.

Welve – Digital Marketing Plan PPT Templates

Welve is a multipurpose presentation template you can use to design slideshows for various types of digital marketing plans. It includes 25 different slides with fully editable layouts. You can use them to make pitch decks, marketing proposals, company profiles, and much more as well.

Kelma – Marketing Presentation PowerPoint Template

The clean and minimal design of this presentation makes it a great choice for crafting a marketing plan for a modern startup or corporate agency. It includes a set of beautiful slides with stylish black and white colors. The slides have a very cool layout that will remind you of a website.

Social Media Marketing Plan Presentation Template

With 20 colorful and creative slides to choose from, this PowerPoint template will help you craft the perfect marketing plan for your brand’s social media strategy. Each slide of this template features editable shapes, vector graphics, and infographics. You can also change the colors, fonts, and images as well.

Modern Marketing Plan PowerPoint Template

This PowerPoint template has a modern and classic slide design that will appeal to all kinds of small businesses and corporate brands. It includes 30 different slides with editable colors, free fonts, and lots of other useful slide layouts.

SWOT Analysis PowerPoint Marketing Template

If you want to include a SWOT analysis in your marketing plan, be sure to grab this PowerPoint template. It comes with 16 different slides you can use to make creative SWOT analysis infographics for your presentations.

Netfinic – Internet Marketing PowerPoint Template

If you’re looking for a professional and uncluttered marketing PowerPoint template for your next social media campaign, take a leap of faith in Netfinic, a collection of 210 total slides, infographics, 3 color variations, and a range of other amazing features.

Ermora – Simple Marketing Plan PowerPoint Template

Ermora is a clean, and minimal marketing plan PowerPoint that will help you deliver a standout presentation. It consists of a multitude of slide designs that can be fully customized to your specific requirements. Do check it out today.

Kulax – Marketing Plan Presentation Template

If you’re looking for a strictly professional template for your upcoming marketing plan presentation, Kulax is right up your alley. It features 20 clean and minimalistic slides that can be easily customized in PowerPoint, Keynote, and Google Slides.

Minius – Marketing PPT Template

Minius is a professional yet eye-catching presentation template that can be used for a variety of marketing purposes. It has everything you need to deliver a sensational presentation; no wonder its one of the top-rated marketing plan PowerPoint templates out there.

Seguro – Marketing PowerPoint Template

Seguro is one of the most downloaded marketing PowerPoint templates on our list. It’s a versatile template that can be put to use for virtually any purpose under the sun. Regardless of what you use it for, it will exceed your expectations every time.

Marketonik – Marketing Plan PPT Presentation

Scouring the internet for a template that meets the modern design needs? Look no further than Marketonik. It’s a stunning PowerPoint template that will help you put together a killer presentation, and leave a lasting impression on your clients.

Achieve your marketing goals with this professionally designed PowerPoint template that features 30 custom slides, animation effects, infographics, and a multitude of amazing features for you to take advantage of. In our opinion, this is one of the best marketing plan PowerPoint templates for nearly any kind of business or industry.

Glow Marketing Plan PowerPoint Template

The Glow marketing presentation template for PowerPoint is a modern and clean set of 150 total slides, including five different color schemes for you to choose from, plus drag and drop image placeholders, fully editable vector icons, and versatile graphic elements that are easy to customize.

Leandro Marketing Plan PowerPoint Template

This fun premium marketing strategy template .ppt download is a cheerful and modern option that’s ideal for any professional business or firm and offers 30 awesome slide layouts with free web fonts, editable vector icons, and a 16:9 aspect ratio.

Benevo Marketing Plan PowerPoint Template

Preparing for your upcoming meeting with your marketing team, but don’t have enough time to create a presentation from scratch? We got you covered. Benevo is a ready-to-download PowerPoint template, allowing you to spend more time preparing the content, and less time designing the slides.

Impress Marketing Plan PowerPoint Template

Check out this stunning premium option that’s sure to impress any audience – featuring elegant slide transitions, drag and drop image placeholders, and a high-quality HD resolution, it’s perfect for any kind of professional or corporate organization.

Professional Marketing PPT Template

Next up, we have a clean and modern marketing plan PowerPoint template that’s perfect for a corporate marketing presentation. It includes subtle animations, free web fonts, device mockups, and a range of professional-looking slide designs. You’ll have more than 30 layouts to choose from and 10 premade color options.

Vallencia Marketing PPT Template

For a more feminine approach, check out this stunning design – featuring 45 beautifully crafted slides and an elegant, sophisticated style, it’s perfect for any fashion or beauty marketing plan presentation. Drag and drop images and fully customizable graphics make it simple to customize.

Modern Marketing PPT Template

Here we have an ultra-modern professional marketing presentation template that’s super easy to edit and features a range of unique portfolio slides to help showcase your products and services. It also comes with media placeholders, predefined text styles, and a full HD resolution.

Simple Marketing PPT Template

If you’re wanting a simple yet engaging marketing PowerPoint template for your project, this option is a solid choice. It consists of 150 total slides, including five color schemes, each of which features a clean and minimal design that’s easy to customize using drag and drop placeholders and resizable vector icons.

Prosma Marketing PPT Template

The Prosma marketing presentation template features an abstract design with strong use of gradients and cohesive colors to create a unique and modern look that’s ideal for any kind of marketing plan. It offers widescreen and standard sizing options, dark and light backgrounds, and a range of premade content slides to save you even more time.

Impressivv Marketing PPT Template

Next, we have Impressivv, a marketing strategy template PPT that lives up to its name! It includes 30 professionally designed slide layouts with modern design elements, high-quality vector icons, a 16:9 aspect ratio, and free web fonts. Every element of this template is fully editable.

Marketplace Marketing PPT Template

Here we have a creative, colorful collection of 30 unique slides, featuring an eye-catching color palette, widescreen ratio, and several handy premade content slides. The design is clean and modern, with simple sans serif fonts and a grid-based alignment, and it’s perfect for a new business or startup to really impress their audience.

Wissa Marketing PPT Template

Here is another clean and modern set of 30 slides that’s perfect for a marketing strategy presentation, and uses master slides to make it easy for you to customize according to your project’s specific requirements. It offers editable vector icons and shapes, as well as full supporting documentation.

Eleska Marketing PPT Template

Eleska is a highly versatile marketing presentation template that features plenty of space for both images and text and gives you a total of 120 slides to mix and match, plus four color variations. There are also image placeholders, editable icons, and vector shapes to help you customize.

Mix Marketing PPT Template

For an ultra-modern design, consider this dark and sophisticated set of 30 master slides, featuring two size format options, versatile layouts, drag and drop placeholders, and a range of data visualization tools such as charts and diagrams that you can customize for your project.

Social Media Marketing PowerPoint Template

If you’re after a presentation that helps present your social media marketing strategy in the best way possible, this PowerPoint template is your best bet. It consists of 36 clean slides, with each one carefully crafted to draw the attention of your audience.

B2B Marketing PPT Template

Designed specifically for business-to-business sales and marketing strategies, our next presentation PowerPoint template features more than 60 unique slides with unlimited color options and fully editable graphics, making it easy to adapt for any industry and to suit your company’s corporate colors.

Creative Marketing PPT Template

Offering five color variations, 30 slide layouts, and a pixel-perfect resolution, this simple yet stylish marketing strategy template PPT is sure to impress. It comes with a range of handcrafted infographics that you can populate with your own facts and figures, as well as gallery and portfolio slides to help showcase your offerings.

Digital Marketing PPT Template

Next in our roundup is this clean and modern set of 60 unique slides, purpose-built for use by a digital marketing agency to demonstrate their strategy. It comes with eight different color choices, fully editable layouts, and free fonts, and will give your presentation a professional and upmarket feel.

Corporate Marketing PPT Template

Perfect for a corporate marketing strategy presentation, this marketing PowerPoint presentation features a simple, flat design with classy graphic elements and a minimalistic layout, making it easy to adapt for different industries and aesthetics. It also comes with animations and transitions for you to use.

Infographic Marketing PPT Template

If you’re wanting to include lots of interesting and useful infographics in your marketing presentation, this is the template for you. It offers 30 slides with modern and fully customizable infographics, including charts, graphs, diagrams, and more, perfect for sharing all those facts and figures without resorting to long paragraphs of text!

Property Marketing PPT Template

Perfect for real estate marketing plan presentations, our next template is based on the property sales industry, but is versatile enough to be adapted to fit other businesses as well. It comes with 50 slide layouts and seven different color themes, plus a thousand vector icons and a range of animations and transitions.

A marketing plan presentation has to be bold and unique to attract the attention of your audience. With this PowerPoint template, you can easily achieve that goal. The template features 25 different slide layouts with a dark color theme and fully customizable designs.

Modern Business PowerPoint Presentation Template

If you want to use a minimal and clean layout for your marketing plan slideshow, this PowerPoint template will come in handy. It features 30 unique slides with modern and minimal designs. The template also includes image placeholders and editable vector graphics.

This PowerPoint template is perfect for making a marketing plan presentation for brands and businesses. The template comes with 25 different slide layouts with changeable colors, editable shapes, fonts, and much more.

Clean Marketing Plan PowerPoint Presentation Template

Whether you want to create a marketing plan or company profile presentation, this PowerPoint template can handle them all. It includes more than 20 unique slides with multipurpose layouts. You can edit and customize them to create many different types of presentations with ease.

Planr – Marketing Plan Workflow Powerpoint Template

This is a unique PowerPoint template you can use to outline the workflow of your marketing plan in a very detailed and visual way. It lets you choose from 30 different slide layouts to create a compelling presentation to showcase your marketing plans.

Bonus: Free Marketing Plan PowerPoint (PPT) Templates for 2020

We’ll now feature some free marketing plan PowerPoint templates. Let’s have a look:

Free Summer Vibes Marketing PPT Template

Starting with this fun download from SlidesGo featuring a bright and cheerful design with summer-inspired elements, our first free option is perfect for a hospitality or retail business to use for their next marketing strategy presentation.

Free Real Estate Marketing PPT Template

If you’re a realtor looking for a minimal, strictly professional marketing PowerPoint template that doesn’t let your audience’s attention deviate elsewhere, this freebie deserves your consideration. The slides are designed with attention to detail, and there is a full range of customization options to keep you busy.

Free Ecommerce Marketing Plan Template

This PowerPoint template will help throw light on your e-commerce marketing plan and garner the attention of your colleagues, clients, and stakeholders. Featuring a bold, and dark purple background with wavy shapes, easy-to-edit slides, graphics, maps, and mockups, this free PowerPoint marketing plan template definitely deserves your closer inspection.

Free Fashion Marketing PPT Template

Quebec is a clean, minimal, and contemporary marketing plan Powerpoint template exclusively designed for fashion, photography, and other creative businesses. It offers a striking design, unique slides, drag and drop image placeholders, customizable colors, and free support.

Free Marketing Strategy Template PPT

Whether you need a marketing presentation template or brand guidelines ppt, Merylin has you covered. It contains virtually every element that you’d expect in a professional, and good-looking marketing PowerPoint template. Best of all, it’s absolutely free for download.

Restaurant Marketing PPT Template

And now, we have a fresh, modern set of 22 unique slides that’s been designed specifically as a restaurant marketing presentation, but can be customized to suit most hospitality or food and beverage businesses. It offers a thousand vector icons, fully editable graphics, and a clean, geometric design.

Free Memphis Marketing Plan PowerPoint Template

The Memphis marketing plan presentation template is a funky pastel-toned choice for a creative business to use for its next strategy pitch, and comes with 23 unique slides in five color scheme options, with fully editable graphics. It’s available as a free download from SlidesGo.

Free Social Media Marketing PPT Template

A strong social media presence is essential to any modern business, so it makes sense that social media marketing strategies are commonplace in many larger companies. Utilize this free social media marketing PowerPoint template for your own strategy presentation, available for free from Free PowerPoint Templates Design.

Free Marketing Plan PowerPoint Template

Finally, we have a straightforward and easy-to-use collection of 26 simple slide layouts that can be arranged and customized to suit any professional needs. With five color schemes, including emerald, orange, pink, red, and yellow, it’s also a great choice if you’re looking for a freebie – you can download it from PowerPointify.

And that’s it! Thanks to our list of the very best marketing plan PowerPoint templates for 2020, your marketing strategy presentation will now have a seriously impressive deck of slides to back up your brilliant content, giving you one less thing to worry about when preparing your project.

Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan, you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Business Proposal Presentation Template

Crafting an impactful business proposal has never been simpler. Introducing our business proposal presentation template, where stunning design meets all the requirements to capture your audience and win them over. 

Whether you’re pitching to investors, seeking new partnerships, or securing project contracts – allow this template to showcase your professionalism, expertise, and brand. 

Our business proposal template can also help you:

• Introduce your project to stakeholders
• Clarify objectives and overall goals
• Identify your target audience

How to use our template to create a business proposal presentation

This proposal presentation serves as an opportunity to boost sales, attract new investors or audiences, and showcase your planning skills. Say goodbye to cumbersome formatting with this template that provides key sharing and summary points for whoever you’re pitching to. Those slides include:

Pro tips for building a business proposal deck

Tailoring the template to your own business is simple. Whether you need to secure funding, win a contract, or solidify partnership opportunities, you can bring these plans to life with this customizable template and our entire library of professionally designed template slides. As you use this template to build your own business proposal presentation, keep these tips in mind:

Tailor your presentation to your audience’s preferences and level of sophistication. Consider factors such as level of technical expertise and knowledge of the industry or competitors.

Ensure your message can be easily understood by your audience. Use clear, concise language with ample white space to improve comprehension.

Images, icons, charts, graphs, and animations enhance the visual appeal of your proposal. However, avoid overcrowding the slides as it can distract from the main content.

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Writing for marketing

How to write a winning marketing proposal [with presentation template]

Stephanie joy hubbard.

26 minute read

Presenting a marketing proposal is like putting a little bit of your soul out there for critique. When you show your thinking to a client, you want them to see themselves in the challenges you lay out and you want them to be excited by your ideas.

Ultimately, you want them to buy into it – literally. You want it to win.

Here’s a comprehensive, step-by-step guide to writing a strong marketing proposal – from the research and discovery phase to designing a strategy and writing a deck that sells ideas.

What is a marketing proposal?

A marketing proposal presents your suggested approach for successfully marketing a brand, product or service – that is, for raising awareness and persuading potential customers that the brand, product or service is worth buying. 

Typically, a marketing proposal will detail how you, the marketer, propose to creatively capture the attention of a client’s potential customers in order to generate a certain amount of revenue. It will contain the strategy you propose to achieve this and an idea of timeline and costs. 

Marketing proposals may be written for a couple of different types of audience. You’d write one for an external potential client if you work at an agency or as a freelance marketer. If you work in-house at a business, you might write one for internal stakeholders. 

Either way, your goal is to persuade your audience to invest in your ideas – either hiring you or signing off on the budget. And in either case, the most important thing to remember is THE STORY. What story will you tell your audience so they agree with the vision and give sign-off to go ahead? How will you make them look at the challenge in a new way and offer a heroic solution? 

A winning proposal will lay out a clear and concise story that sets the scene, introduces the problem, positions your ideas as the hero and shows a happy ending – the result they’ll get from buying your ideas. But how do you write your marketing proposal? Here’s everything you need to know.

All buying is an emotional decision

Even when the cash is coming from your company’s wallet and not your own, all buying decisions are emotional. People buy from people they like. 

Even the most numerically minded stakeholders want to feel heard, engaged and, dare I say it, entertained by a marketing proposal. When you stand up and present your work, you’re putting on a show. And if you’ve done your job well, you’ll have your clients nodding along, agreeing with you and feeling good about the hour they’ve given to hear your proposal. 

Your aim is to do as much as you can to make it impossible for your prospective clients to say no. You do this by really listening to what they want in the first place, and then designing a strategy and proposal that meet that explicitly. 

ALWAYS present a proposal in person or over video rather than simply emailing it over. Presenting a marketing proposal helps turn the buying process into an emotional experience for the stakeholders. It will also allow you to answer questions, connect with your audience, build rapport, emphasise the parts you need to emphasise and show passion for the project.  

In this guide, I’ll talk a lot about presenting a marketing proposal and how to create a winning deck that sells. But it’s worth noting you will need two versions of your proposal – one to present and one to send to your client that goes into more detail and can stand alone. The latter can be a document file or a modified version of your slide deck. I’ll talk more about this later.

Understand the problem you’re trying to solve

Before you start creating your marketing proposal, the first thing you need to do is understand the problem you’re trying to solve. 

The discovery phase is crucial to designing a solution (and proposal) that your stakeholders will agree with and want to buy. There are many different ways you can do this. It will depend on how much you already know about the business, the budget and your access to data discovery tools like GWI (Global Web Index) that help you understand your consumers or a particular market. 

But, generally, your discovery phase will involve the following stages:

• Interviewing your stakeholders (or those who briefed you)
• Understanding the challenges
• Uncovering insights 
• Designing a strategy

Here’s a deep dive into each of these stages of discovery. 

1. Interviewing stakeholders

The purpose of stakeholder interviews is to get information from the people who know the organisation best. The outcome of well-conducted stakeholder interviews should be that you uncover insights that will inform your solutions and shape your proposal. 

Prepare a list of questions for your stakeholders. Make sure they’re all open-ended questions – that is, ones that prompt the interviewee to give detailed answers, rather than just a yes or no. Your aim is to better understand the business, marketing challenges, any nuances of their situation and their working culture. 

Start with basic questions about the interviewee’s role and responsibilities so you understand who the senior decision-makers and influencers at the business are. Knowing this will help you later on when you’re positioning your proposal. 

Use your interviews to work out what motivates your most senior decision-makers and always tailor your language to them. This is information you might already know if you’re creating an internal marketing proposal, so feel free to leave these questions out if they’re not needed. 

After you’ve asked the basics, delve deeper into the marketing goals of the business, the organisational set-up and what the challenges have been so far. Do this with as many key stakeholders as you can. 

Make sure to be an active participant in the interview, go off script and delve deeper into the issue if you think you can get a more thorough picture. Aim for each interview to be 30–45 minutes. 

Here are some examples of stakeholder interview questions:

Basics and organisational questions

• What’s your job title and what are your main responsibilities? 
• What team do you work on and who works closely with you on your team?
• When planning a marketing campaign, what are your key responsibilities?
• What goals are you trying to achieve as an individual or as a team? 
• What would help you achieve those goals?

Marketing-related questions 

• What do you think is working when it comes to marketing?
• What do you think can be improved?
• What are the main challenges? 
• What goals are you trying to achieve as a business?
• What do you think your customers’ main barriers are to finding or loving your brand/product/service?

2. Understanding the challenge

You should end up with a few challenges or problems to solve after your stakeholder interviews. For example, a common theme may be an internal lack of marketing capability or a lack of resourcing. Perhaps there’s an external issue, like a competitor that’s taking the market share. Or maybe it’s more of a branding issue, like a lack of consumer awareness or a need for a refreshed market positioning. 

Whatever you identify the main challenge to be, the next thing to do is fully research and understand it. And your stakeholders might not know this is the main challenge yet. So the aim when you are designing your marketing proposal is to make sure it frames this issue and gives evidence to support why this is the key issue to be solved. 

If the challenge is a barrier such as a lack of consumer awareness, you might research why your target demographic is unable to find your product/service/brand. Or why they don’t like the product/service/brand. Or why they prefer another product/service/brand. Finding these things out will help you know what to propose to solve the challenge. 

If customers don’t know the product/service/brand exists, you’d need to propose a marketing strategy to make it more findable. If customers don’t like the product/service/brand, your proposal will be built on ways to change this reputation, increase trust or communicate value. If customers prefer an alternative product/service/brand, your proposal might focus on how to position this one differently. 

3. Uncovering insights

A good idea will never be anything more than that if you can’t prove why it’s good. Good insights support your ideas and justify them to your client, so your good ideas can be turned into action. 

These insights might be universal truths relating to the product or service, they could come from data points, they could come from observing something from the market, or from your stakeholder interviews. Wherever they come from, good insights should make your stakeholders realise something new about the customer, the market or their product. 

But how do you turn a finding or data set into an insight? It’s all about digging as deep as you can. 

Here’s an example of how you uncover a key insight about your client’s market. 

Let’s say your client is a car company who has just launched an electric car. They have sustainability goals they need to hit by 2030 and, ultimately, they need to sell their new model. 

Your client supplies you with research documents about sustainability, including consumer research that reports 65% of car owners would buy an electric car. 

You research how other car companies have marketed their electric models and you consume as much content about electric cars as you can. And you find that the majority of content about electric cars is confusing and includes a lot of technical language. Your client’s competitors are also not doing a great job of showing what electric cars are really like to own. 

On a competitor’s YouTube channel, you notice a lot of negative comments saying that electric cars aren’t as good as traditional cars, with people also saying the infrastructure isn’t there yet to support electric cars. 

This is a great insight on which to base your proposal: the market is making electric car ownership look hard and isn’t giving people educational content about electric models. So your proposal will be all about myth-busting and simplifying electric vehicle ownership. 

Start with factual information, observe, and research to dig deeper and find the heart of the matter. 

Fact : Your client needs to sell more electric cars to hit their sustainability targets. 

Observation : People say they want to do the right thing for the planet. 

Insight : People feel confused by electric cars and think owning them will be more hassle than owning a petrol car. 

Here’s how to uncover killer marketing insights:

Research competitor brands – see what they’re doing well and not so well, and see where the opportunity is for your client. Your insight could be as simple as ‘Competitors are doing X, so we need to Y.’ 

See what real people are saying – observe comments sections on competitor content and look for themes. Search Google and see what comes up in the ‘People also ask’ section to get an idea for what people really want to know relating to the market. 

People also ask: Which is best electric car to buy? Is it worth getting an electric car UK? Are electric cars expensive to run? What is the cheapest electric car made?

4. Designing a strategy

Next you can begin to design your strategy. Using everything you’ve learned so far, decide what actions will help you achieve the client’s goals. 

You’ll need to have an idea of the budget your client has so you can tailor your strategy to that. However, if you have ideas that may be outside the stated budget but that will help to hit the client’s goals, include those too. If your rationale is solid that they need to spend more to achieve the results they want, then it’s important to put these options on the table. 

Your strategy should be a clear thread throughout your marketing proposal, from the title of your proposal to the way you position the context, the desired outcome and your ideas for how to achieve this. 

Here’s a simple formula to help guide your strategic thinking:

1. Diagnosis Take what you know from your stakeholders: their challenges, budget, timeline and the interview insights about the client’s company, marketing operations and ultimate business goals. 

Add these to what you know from uncovering insights: the market context, what competitors are doing, and what people want from the product/service/brand.

  2. Coherent actions Consider what actions you can suggest that will help the client overcome their challenges and achieve their goals. 

  3. Measuring success Decide what metrics you will use to know when you’ve delivered on the client goals. Make sure the metrics are clear and specific, so you and the client will know when you have achieved what you set out to achieve. 

For example, if the marketing proposal covers how to raise awareness for a product/service/brand, work out what level of awareness is a satisfactory uplift and how to measure it. 

The language to use

The language you use in a marketing proposal is key to its success. It should be simple and easy to read. Here are some tips:

• Avoid buzzwords, clichés and jargon. Even if you think the client is likely to understand a certain jargon word or phrase, don’t assume: find a simpler way of expressing what you’re saying. This is especially important if you’re writing and presenting in English and your client is not a native English speaker. Make sure the language you’re using is suited to your client.
• Make your headings sing. Make them big, bold statements showcasing your insights. This will have more impact than generic headings – or a lot of small text. Particularly when you’re presenting, you want your clients to be focusing on what you’re saying, not reading a lot of text on your slide.
• More formatting than language-related, but use bullet lists in the presentation slides and also in the more detailed version of the proposal. They help people process information quickly. ( Here’s a list of compelling reasons why .) 

  Everything you ever needed to know about writing (and presenting) a marketing proposal, courtesy of @EmphasisWriting Share on X

How to write a marketing proposal

A good proposal is one that’s simple, quick to present and easy to understand. Make it crystal clear the value you’re bringing, what exactly you’re going to do, what that will achieve and how much it will cost. 

A good deck sells ideas. The secret to a winning marketing proposal presentation is this: keep it clear, concise, persuasive, engaging and, crucially, brief. This is not War and Peace . Don’t make your stakeholders work hard to understand what you’re proposing. 

For the presentation, use bulleted lists and bold statements rather than lots of running text whenever you can. Try to keep each section to as few slides as possible so the presentation is as punchy as it can be. Use your speaker notes so you can add the detail as you take your clients through your proposal. 

Create two versions of your proposal: the deck to present and the version to send over afterwards. This is particularly important in case the proposal will be sent to other stakeholders who were not at the presentation: the document needs to be able to stand alone.  After you’ve designed your strategy, it’s up to you whether you create the deck or the document version first. 

You can either create an edited version of the deck to send (with the detail from the speaker notes added in) or a document version in Word or Google Docs (but send this as a PDF). The important thing is that this version is reader-focused and readable, so don’t try to cram too much text into the slide deck. 

11 sections to structure a successful marketing proposal

There are 11 distinct sections a winning marketing proposal needs. This order provides a logical structure for your proposal, but it’s not totally set in stone. Move later sections around if you feel they need to be in a slightly different order. This is intended as a guide; all client challenges are different and require different narratives.   

1. An enticing and snappy headline

Open strong on your title slide (or cover page for a document version). Not ‘Marketing proposal 2022’. Instead, think something more like ‘Supercharged marketing for 2022’, ‘Bolder, better, faster: a new content purpose’, or ‘Marketing that sells more – more often’. 

2. The agenda and contents

This is essentially a contents page and can remain the same for the presentation deck and the document you email over afterwards. 

When presenting, this slide can be the backdrop for your voiceover. It will outline what you’re going to show your audience, so they know what to expect. You should also set the outcome you all need by the end of the presentation: for example, to agree on next steps or schedule a second meeting. Or you can simply note that you’ll email over a detailed version and wait for their feedback. 

For the version that you send to the client after the presentation, consider writing an executive summary to add in directly after the contents, so the reader can be reminded of the main beats of your proposal. (This is also vital for drawing in those readers who missed your presentation.) 

Set the context. ‘We are HERE (A) but want to get THERE (B).’ 

This is the section where you set the scene and ready your clients for the story you’re going to tell them. Here’s where you show you’ve done your research into their challenges and you demonstrate you’ve found out some truths and tease that you also have some answers. 

Be honest about where the client is now. Uncomfortable truths are OK, as long as you have a rock-solid solution to get the client out of that uncomfortable place. 

Truths might be quantitative data you have around how the current marketing strategy is failing to achieve the goals, or it could be qualitative data you’ve uncovered from stakeholders or by conducting market research. 

This section might include information about the audience – your client’s demographic – to remind your clients who your ideas are for. A brief description of the audience, who they are and what they need from the product/service/brand is useful to ground the narrative and set the scene for your ideas. 

For example, if you have a hospitality client in the food sector, you could mention that after lockdown during the Covid pandemic, many people were desperate to get out and enjoy life again. This insight into the client’s audience would help to ground the conversation and set the current context. 

4. The challenge

Briefly highlight the challenge you’ve identified to get your clients nodding along with you. For the slide deck, a short bulleted list is good for this – add speaker notes to discuss nuanced detail and add further explanation during your presentation. 

You might have identified the challenges through your research and/or stakeholder interviews. Make sure you always have evidence to support the challenges you present, such as quotes from the interviews, data points or observations about the market with screenshots of customer feedback. 

Client challenges could be issues like:

• competitor brands have market share
• your client needs to launch a new product, but they currently don’t have a market for it
• your client’s current marketing strategy isn’t working. 

5. The desired outcome

Your client will always be looking for a certain desired outcome, whether that’s brand advocacy or simply to sell more stuff. In this section, promise a specific outcome your client wants, cares deeply about and that you can deliver. Present this section as strong statements. 

For example, start with a bold statement like: ‘Helping the UK fall in love with electric cars with educational, inspiring omnichannel content.’ Include:

• the opportunity: explain what the opportunity is and remind the client that time is short, to add pace and urgency 
• the route to get there: briefly explain how you get from A to B. 

6. Insights

Position your insights as new, important truths by giving them space to breathe in your presentation deck. Use large, bold statements that take up the majority of the slide and then talk your client through how you uncovered this insight. 

In the version you send over later, use these bold statements as headings, and explain in running text (or bullet points) the detail you mentioned during the presentation. 

For more tips on uncovering insights, go to the ‘Uncovering insights’ section, above. 

Whatever your insights are, here are the brilliant ideas that are going to transform insights into a solution that achieves your client’s goals. This section is where you do your Big Reveal. It’s where you should dazzle your client with your strategy for achieving their desired outcome. 

You want your stakeholders to feel they can do something new and different. Something they haven’t tried and are excited by. 

This will look different depending on your area of expertise and what kind of marketing activity you’ve identified as the answer to the challenge. For example, this section could be mainly visuals if you’re showing a creative treatment for a campaign, or it could be mainly words laying out a more strategic and tactical approach for how you’ll solve your client’s challenges. 

At the end of this section, include the ideas and metrics you identified earlier for how to evaluate success. 

This section says ‘Don’t believe we can do this? Here’s why we can.’ 

Here, draw on your experience, your integrity and significant times you have delivered similar outcomes before. Include a relevant case study with a compelling story that helps the client see themselves having the same success in the future. 

9. Cost, deliverables and timeline

This section is dedicated to your client’s investment summary. 

Make this section as easy to read as possible by using a table format that takes up one slide. List your deliverables and their costs in a column. If it’s possible to, set them against a timeline and add specific dates when the deliverable will be delivered. If you need more space, add an extra timeline slide after the investment summary and use a Gantt chart to list your deliverables against a timeline. 

Make it clear what the scope of work is and what your role is. For example, will you be advising, consulting, or actually producing the work for them? 

If the project is complex, or you haven’t worked out the timeline yet, you may want to split the deliverables into phases or workstreams, eg ‘The discovery phase’, ‘The design phase’, ‘The execution phase’ and ‘The evaluation phase’. List activities under each. 

This is especially useful if you need to do further research and work before you decide what production will involve. For example, will you need to involve a data team, conduct customer research or do some testing and learning before designing a marketing campaign? If so, list these stages and activities clearly and price them individually. 

Work out your costs based on who will be working on each activity, how long it will take them in days and what the day rate for each person is. If you’re not confident about defining pricing, work with your finance team on this part. 

Click image to enlarge in new tab

Table labelled ‘Investment Summary’. The table has three column headings: ‘Activity’, ‘The benefits’ and ‘Investment’ and is further divided into the stages of the process: discovery, design, execution and evaluate. The table is filled with some example text.

Under ‘Discovery’: Activity: eg Customer journey mapping The benefits: Define each customer type and design their customer decision journey through the brand touchpoints. Investment: £X

Under ‘Design’: Activity: eg Communications plan The benefits: An efficient and organised plan that details the messaging, the assets, the formats, the channels so that each audience type receive the right message at the right time in the right place to move their sales journey on with us. Investment: £X

Under ‘Execution’: Activity: eg Content production The benefits: The production of all content assets for the campaign: copywriting, design and files delivery. Investment: £X

Under ‘Evaluate’: Activity: eg Measurement framework The benefits: A benchmarking and measurement framework unique to the channels, timings and formats so that we can set success metrics and report back on the success of the campaign. Investment: £X

You can use our marketing proposal presentation template for an example of how to lay out your costs, deliverables and timeline. 

Always recap:

• This is the desired outcome.
• And this is how this idea is crucial for achieving it.

  For example: ‘To make the UK fall in love with electric cars, we will design an omnichannel campaign that is both educational and inspirational to drive uptake and increase engagement for [BRAND].’

This is a final chance to dazzle your client with your great ideas before you invite feedback and discussion (or – in the write-up version – to end on a high). 

Top tip : For the deck, make sure this is a good-looking visual slide and leave it on the screen during the feedback session. 

11. Appendix

Your appendix should be any information that the client can look through in their own time that supports your proposal, but is not essential for the initial presentation. 

Top tip : Anticipate the kinds of questions your client might have after they’ve seen your presentation, and include anything you might want to refer to during the discussion in the appendix. This might be a deep dive into your research findings or any data sets you have. 

By adding it at the end, you can easily bring it up if needed. 

Ideas of what to include: 

• data / workings out 
• the team that will work on the project
• additional relevant case studies 
• your credentials, eg testimonials and client list
• the terms and conditions for doing business with you or your company. 

Marketing proposal presentation template

Now you know the whole process for creating a marketing proposal, you can use our presentation template as inspiration to create your own. 

Remember, as with every part of a proposal, you should always tailor the approach to your specific client. If you think a particular section isn’t needed, or should be longer or slightly different, you can adjust it. 

[Get the marketing proposal presentation template]

Top tips for a winning marketing proposal

Are you raring to go with creating your next proposal? Just before you do, let’s recap some crucial tips for success.  

Know your audience 

This is vital to create an effective solution at all. But go further to frame your message in the most powerful way.

Identify your key decision-maker before the proposal presentation and tailor it to their needs and biggest pain points. Find out what makes them tick: for example, are they a numbers person, or more brand focused? 

Based on this, design your lead message. So, if your chief decision-maker is numbers orientated, lead your proposal with what revenue figures you expect by following your plan. If they’re more brand focused, put what percentage uplift in brand metrics like engagement you expect. 

Present, edit and email

I’ve said it already, but it’s worth repeating: always present a marketing proposal in person (or via a video call) so that potential clients are more likely to be persuaded to buy from you.

Keep the words on the slides when you present to a minimum so your client is paying attention to you, rather than reading the slides as you’re talking. Keep the detail in the speaker notes. 

Then tailor a version to send afterwards, adding the details from your speaker notes before you formally email over the proposal. This is vital for persuading any stakeholders who were not present at the presentation, so they can still see how well you understand and can help them with their challenges and goals. 

Invite feedback

When you present your marketing proposal, make sure you establish when you’ll be inviting feedback – will it be welcome throughout the presentation or should it wait until the end? 

Sometimes clients can find it difficult to give feedback on the spot. They may prefer to do so after giving it all extra thought or consulting their wider team, so make sure you give them options. 

When you email the deck after the presentation, make sure you are clear about when you need any more formal feedback, and follow up to either request this or acknowledge when it has been received. 

Preparing to win

Marketing proposals are complex, and writing one can seem like a daunting task. But if you listen to your client, keep a strong sense of what story you want to tell and support that with insights, you’ll stay close to the challenges and create a concise, cohesive and persuasive proposal. 

We hope you found this guide useful, and best of luck with your next proposal and presentation!

  Interested in training your team to write better proposals? We can design a bespoke in-house course to help you hit your goals.  

Main image credit: Mila Supinskaya Glashchenko / Shutterstock

Design a deck that sells your ideas

Use our free template to create a marketing proposal presentation that wins over your audience with your targeted ideas.

Stephanie is a senior content consultant who advises clients on all areas of their digital content – from social media and influencers to big creative campaigns. Her background is in social media and marketing, having previously been head of marketing for fashion brand American Apparel, as well as working for start-up social media app HeyHub. Stephanie shares her expertise in making an impact online as a guest author on the Emphasis blog.

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Marketing proposal template powerpoint presentation slides

Highlight your company’s proficiency in business communication, marketing factors, advertisements by incorporating our Marketing Proposal Template PowerPoint Presentation Slides. Convince your clients how your agency can be of great help in increasing brand awareness in different geographies. Explain to your customers how combining marketing skills and creativity will enable their enterprise to achieve long term goals by using this advertising bid PowerPoint theme. You can build a fruitful connection with your prospects and help them in growing their business by employing our content ready advertising bid PowerPoint visuals. The customized plans provided by your organization such as market research, branding, online and offline advertising, public relations, and content marketing can be discussed with the help of this brand publicity agreement PPT theme. The scope of this company marketing contract PowerPoint template is wide as it consists of the project summary, project statement, proposed solutions, marketing approach, timeframe, future action metrics, proposed marketing channels, etc. Various marketing strategies your company excels in for the successful launch of a product in the market can be explained to your clients with this professionally designed brand promotion bid PPT theme. Brand sustainability in a fierce industry can be achieved by choosing your marketing strategies to identify trends and approach different segments. You can discuss the various marketing channels with your clients like social media, webinars, blogs, online publications, e-mail, online advertising, meetings, direct mails, cold calls, networking, etc. Mention the proposed timeframe and investment plan here. Download our marketing approach contract PowerPoint slideshow and present your sales skills efficiently.

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If your company needs to submit a Marketing Proposal Template Powerpoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. It is Google Slides compatible.

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Content of this Powerpoint Presentation

Are you dreaming of having a digital market agency and presenting your marketing services to your prospective clients? A well-designed marketing proposal can be a critical factor in undertaking new projects. It serves as the bridge between expertise of the marketers and the business requirements of clients. In simplest terms, it is a customized solution to cater to a client’s issue. Mostly, a marketing proposal is the first formal interaction connecting potential clients and freelancers. Added to that, a well-crafted proposal can easily set a positive tone for further interactions while safeguarding the client’s business.

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The marketing proposal is a written document utilized by marketers to communicate the scope and budget of a project for consideration. It is framed to satisfy a client's business goals and persuade potential clients to become your customer base. Indubitably, it has become an essential tool for operating a successful business in today’s competitive market environment.

Now, we all understand that drafting an enticing marketing proposal is much more than a sales pitch. It is a method to understand the client’s promotional goals clearly to deliver the results accordingly. However, writing a persuasive proposal can be a little tricky, but professional help would make your work easier.

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Let's take a tour of some of the exclusively designed marketing proposal templates you can consider for your upcoming presentation.

Template 1: Project Summary for Marketing Proposal

A project summary is an important document providing an overview of the project comprehensively, along with its significant details. It is incredibly beneficial for the involved parties to recognize the areas to improve, track progress, and many other vital points. We have presented our pre-designed project proposal template to save your effort and time from starting from scratch. It illustrates different marketing ways in terms of advertisements, branding, communication, etc. It highlights various strategies with appropriate symbols for the successful introduction of a product in the market.

Template 2: Problem Statement for Marketing Proposal

A problem statement in a marketing proposal is one of the key elements that set a rock-solid base for your solution by providing the proper context and direction. It is a clear description of the issues faced by your client, encompassing a concise situational assessment and the desired result. Our well-organized and visually engaging PPT Layout is perfect for the need of the hour to deliver better services to your customers. It shows the issues and needs of the clients in a structured framework to make the presentation understandable.

Template 3: Proposed Marketing Solutions

You can incorporate our Marketing Proposal PPT Slide to highlight your company’s proficiency in different marketing areas like marketing factors, business communication, advertisements, and so on. Marketing problems are an unavoidable part of a business, and it needs help understanding its customers. Our carefully designed presentation template helps you identify market trends to succeed over today's highly informed customers. The diagrammatic representation of the business growth rate provides the presentation with a professional outlook. Get it today and capture your audience’s attention without hassle.

Template 4: Proposed Channels of Marketing

Have you decided whether to prioritize offline or online marketing channels for advertising? Then, you have to consider the type of channel you want for your business and who will benefit from it. Online channels like social media, phone, email, SEO, online advertising, etc., are used to sell products or services online, and offline channels such as networking, print publications, meetings, cold calls, direct mail, and more are used for offline marketing of products and services. To improve your presentation and discuss different marketing channels with your clients, use our professional presentation design with outstanding visuals to cater to your needs exclusively.

Template 5: Marketing Project Timeframe

A marketing project timeframe is essential to accomplish a marketing project within a stipulated time. It acts as an essential tool for the entire team that helps in displaying the marketing plan schedule over time in a structured way. SlideTeam offers a PPT Design crafted with a modern design and multicolor background to make it alluring to the clients. It shows the planning, execution, and evaluation of a plan in separate colorful boxes with different time gaps. Get it today to build a fruitful connection with your prospects and depict all the aspects.

Template 6: Marketing Project Timeframe

We are presenting SlideTeam’s another visually engaging and informative template to showcase the marketing project framework differently. It shows a table depicting 11 weeks’ timeline task descriptions, including mobile advertising, email marketing, social media marketing, video advertising, etc., that are required for effective marketing in a business organization. Grab it and blow up your audience’s response with an eye-catching, vivid presentation.

Template 7: Marketing Future Action Metrics

Deploy our “Marketing Future Action Metrics" PPT Template to highlight your company's marketing metrics for future actions. Marketing metrics help measure the efficacy of marketing campaigns and their progress over time. As a marketing professional, you need to choose the metrics according to your business goals to track success and failure. This PowerPoint Preset portrays various marketing metrics, such as search engine optimization, social media marketing, brand awareness, etc., with their goals and timelines.

Template 8: Company Overview

If you are seeking to appeal to your potential customers, a company overview would be of great benefit. It is the base on which the entire business plan is made. It is an element of a business plan providing a general explanation of your organization. We offer a creatively curated PowerPoint Layout to explain the company overview, which consists of information like the year of establishment, client base, headquarters, employee strength, and revenue. Furthermore, it also displays the business activities, including brand strategy, website design, print advertisements, networking, public relations, etc., in a separate box on the right side of the PPT Theme. Check it out and create your presentation with elegance.

Template 9: Case Study

In the marketing business, case studies are invaluable assets and are considered social proof of your product’s quality and value. Use our PPT Template with a suitable graphical image to explain your case study crisply and clearly. It also depicts some of the significant elements like project goals, solutions, and measurable results. You can add your client name on the top and your company name at the bottom line, along with a brief illustration of the benefits gained from the services taken. Explain to your customers how your company’s marketing skills and creativity enable an enterprise to achieve its long-term goals.

Template 10: Work Contract

This pre-built marketing presentation template is used to elucidate the work contract terms and conditions to the clients. It provides an overall picture of how work contracts act in a marketing business. This PPT Framework has four separate colorful boxes, each showing different terms and appropriate icons. The four terms discussed here are services rendered, cooperation, charges for services performed, and cancellation of plans. This PPT Layout aids you in depicting the work contract structure in an efficient structure.

Get our templates and enthrall your audience with an alluring and lucid presentation.

The Bottom Line

Creating a convincing marketing proposal involves research, analysis, strategy, and proper communication. Moreover, it should be crafted in a well-organized, polished, and visually engaging manner. Our marketing proposal slide deck offers tangible solutions to the client’s issues clearly and concisely. The scope of this marketing proposal template is broad as it consists of the project summary, problem statement, proposed solutions, marketing approach, timeframe, and a lot more. It’s crucial and ideal to win over your next client.

PS: Take a deeper dive into the topic of marketing proposals with some topic-specific marketing proposal PowerPoint slides shared here.

Marketing proposal template powerpoint presentation slides with all 40 slides:

Use our Marketing Proposal Template Powerpoint Presentation Slides to effectively help you save your valuable time. They are readymade to fit into any presentation structure.

Ratings and Reviews

by Deandre Munoz

December 30, 2021

Home Blog Presentation Ideas 10+ Outstanding PowerPoint Presentation Examples and Templates

10+ Outstanding PowerPoint Presentation Examples and Templates

Nobody said it’s easy to make a PowerPoint presentation . There are multiple design decisions to consider, like which layout is appropriate for the content you have to present, font pairing, color schemes, and whether to use animated elements or not. 

Making these choices when working under the clock is overwhelming for most people, especially if you only intend to make a report more visually appealing. For this very reason, we curated a selection of 11 good PowerPoint presentation examples categories in different niches to give you insights into what’s valued and how to take your presentations to a professional quality. All the templates used on each case will be linked for easy access.

Table of Contents

General Guidelines for Professional-Quality PowerPoint Presentations

Business pitch powerpoint presentation examples, marketing plan powerpoint presentation examples, company profile powerpoint presentation examples, quarterly/annual results presentation examples, project proposal presentation examples, training presentation examples, change management presentation examples, industry analysis presentation examples, financial planning examples, inspirational presentation examples, academic presentation examples, final words.

Before introducing our presentation slide examples, we need to discuss a list of factors that transform an average slide into a professional-quality one. 

Design Principles

For any professional-level slide deck, a consistent layout, color scheme, and font pairing are required throughout the presentation. The slides should remain uncluttered, with proper care of white balance across their composition, and stick to the 10-20-30 rule of presentations ’s concept of one concept per slide. 

Contrast between text and background color must comply with web design accessibility standards , meaning to work with a 4.5:1 contrast ratio for normal text, with exceptions for larger text. You can find more information in our article on accessibility for presentations .

A general rule in any graphic design project is to stick with fonts with ample legibility, like Arial, Helvetica, or Calibri. These are known as sans-serif fonts, and they work better than serif ones (i.e., Times New Roman) for larger text blocks.

Avoid using more than two different font families in your presentation; otherwise, the overall design will lose cohesion. Since you ought to ensure readability, the minimum size for body text should be 18pt, opting for larger variations and/or bold text for titles.

Using a combination of font pairing and font sizing helps create a hierarchy in your slides’ written content. For more insights on this topic, browse our article on fonts for presentations .

Color Scheme

Sticking to a color palette selection is one of the first design decisions to make when creating a custom slide deck . Colors have their own psychological impact on presentations, as explained in our article on color theory , so presenters must stick to 3-4 colors to avoid mixing up content in the slides. That being said, the colors have to be carefully selected according to the typical color scheme configurations, and using contrast to highlight key points on presentation slides.

Slide Layout

We can apply multiple graphic design guidelines to create professional-quality presentation slides, but in order to simplify the process, here are the key points to take into account:

• Grids and Guides: Divide your slide into sections using guides in PowerPoint or Google Slides. Then, you can build a grid that helps place elements and catch the viewer’s interest as they follow a logical flow while looking at the slide.
• Whitespace : Empty space is not your enemy. Slides shouldn’t be dense or feel hard on the eyes to read; therefore, work with a minimum of 30% whitespace.

Multimedia Elements

According to our expertise, video presentations and animation effects certainly increase the retention rate of the content you present. This is because they reduce the tiresome 2D presentation layout and add dynamism to the slides. Testing their functionality across different devices is a must to incorporate these elements into your presentation, especially if we consider that not all PowerPoint animation effects are compatible with Google Slides animations . 

Sound can be distracting in many scenarios unless you opt for an interactive presentation and require an audio track for an exercise. Action buttons in the form of quizzes or multiple-choice questions are fine examples of how we can integrate hyperlinks in interactive presentations.

The first professional PowerPoint example we will cover is when creating a problem slide business pitch. This selected business pitch PPT template has a 50/50 image-to-content balance that allows us to add images from our organization (or stick to the corporate placeholder image design) and quickly summarize the issue or need that our business aims to solve.

Remember that the selected colors for the text background area and text color are not 100% pure values—they are slight variations to reduce eye strain, making this slide a perfect choice for any kind of meeting room. Ideally, you can present up to three different problems to solve; otherwise, the text will look too small.

Another fine example of a PowerPoint presentation comes at the time of delivering an elevator pitch . As we all know, this concise presentation format requires a considerable amount of presentation aids to briefly expose each point in the speech under the allotted time frame. In this Revenue Model slide, we can find the answers to typical questions that help us shape the speech, all of them with icons and cues to remember from which areas the information comes.

If we aim to create a sponsorship pitch deck , it is important to bring proof of past sponsorship experiences to build our credibility in front of prospective sponsors. With this best PPT template tailored for sponsorship pitch presentations, we can display such data in an attractive visual format. The neat layout balances whitespace with content, with three distinctive KPI areas to talk about your history in sponsorship experiences. 

Talk about the market segmentation strategies of your marketing plan with this creative infographic template. This slide clearly illustrates that not all examples of PowerPoint presentations follow the same structure in terms of graphics-to-text balance. You can introduce data on how purchasing habits, user status, and brand loyalty influence buying decisions. Present key information about demographic & geographic segmentation and how psychographic information can provide deeper insights into consumer motivations to purchase.

Another PowerPoint example comes in the format of presenting market opportunities in marketing plans . You can list up to four points, which can be extracted from the outcomes of a SWOT analysis or from retrieved data from polls or stakeholders’ insights. The icons are entirely editable, and the crisp layout makes readability much easier.

Marketing agencies can benefit from this presentation PowerPoint example, which illustrates how easy it is to customize the content and repurpose slides for different client meetings. This and the other slides of this marketing plan slide deck allow professionals to discuss their expertise, past projects, and proposals for their target clients. In this case, the agency in question is offering insights on their work ethics through a clean slide layout with icons to flag key areas.

Our next PPT presentation example is suited for a Company Profile presentation in which we have to disclose key financial data. Thanks to the pie chart, presenters can segment revenue streams or do a balance between investments and profit. Additionally, the box placeholders allow us to deepen our knowledge of precise areas of interest.

Organizations who are looking to create a company profile can opt for a one-page arrangement to introduce the team members in charge, the overall services or products, the business model, the market, competitors, and relevant strategy information. The text boxes placed in the right area are a perfect opportunity to highlight KPIs.

In any company profile presentation, we have to introduce the organization’s Mission and Vision Statements. This presentation sample slide allows us to creatively discuss those topics. Including icons, users can summarize the primary aspects of their mission statement in one single, professionally styled slide.

Quarterly reports don’t need to be depicted as boring PDF files. We can work with clean layouts that provide information in an easy-to-follow format that focuses on the core elements of the report. This quarterly report presentation example is perfect for detailed reports as we cover all essentials in a one-page format for an employee’s performance review.

If, instead, you opt for a department-by-department approach, this slide presentation example illustrates two out of four quarters in the annual report. You can compare the product’s performance by production, allowing room to perform further optimizations based on sales behavior.

The construction industry requires a detailed presentation that covers all planned and contingency strategies for a project. Such an approach builds trust in the client, and that’s why we believe this PPT template for contractors is an essential tool for securing business deals. This presentation example template shows how to deliver a project proposal in style with accurate cost estimates.

A generic PPT project proposal template allows us to repurpose the slide for many projects—ideal for agencies, consultants, and academics. With this visual project proposal timeline, you can discuss the different stages of a project, plan for resources (both material and workforce), seek funding, or prepare for contingencies.

Once the project proposal’s core aspects are approved, teams must align efforts for project deliverables, acceptance criteria, and delivery format. This PPT presentation example illustrates a slide in a multi-team meeting to fine-tune aspects of the project deliverables, with an accurate representation of the due date and expected products.

Team training requires a framework in which the objectives of the workshop, coaching, or mentoring programs are laid out for management. HR teams can benefit from this presentation example by summarizing the objectives about missed business opportunities or expansion plans for the organization.

Before even delivering a training program, HR teams discuss the content to cover with the head of each department, mainly to spot any missing area of knowledge required for optimal operations. Presenters can repurpose this slide for that kind of training proposal presentation or the training presentation itself.

Intended for the early planning stages of a training program, this diagram is a well-rounded presentation example of how to discuss all points in one single slide, from the training budget to how to process employee feedback. We can expand each of these six topics in companionship slides.

Companies undergoing change management processes can opt to apply the DMAIC or the ADKAR frameworks to orient the workforce. This presentation slide allows management to compare both methodologies and pick the one best suited for their organization.

Since data sharing is delicate in charge management situations, implementing an information flow diagram is a good practice to orient your team, get the new owners or management the required information, and exchange information between departments.

For change management directed at process optimization, this example slide allows management to stress the importance between the current situation and the expected improved state. This PPT template can also introduce the different milestones per stage and involve the management parties per area.

Startups often present their industry analysis to procure investment from venture capitalists. This industry analysis presentation example showcases a typical FinTech segmentation. Presenters can describe the different types of crowdfunding, credit, and factoring services and provide examples of companies or platforms in each subcategory. They can discuss areas like asset management, payments, and other relevant aspects in detail, with successful stories from referents that helped shape their business model.

STEEPLE stands for Social, Technological, Economic, Ethical, Political, Legal, and Environmental factors. This framework allows us to perform a multidimensional industry analysis in which stakeholders can evaluate the appropriate approaches for venturing into a new business niche, renewing their overall strategy, or pursuing new goals based on recent industry changes, even those we don’t initially acknowledge.

The Gap Analysis concept compares a company’s current status to a desired future state. By doing so, organizations can identify deficits or areas that require improvement in alignment with the future state. Presenters can work with this metaphorical gap analysis template and express the need for a plan that bridges such a gap.

The next example of a PowerPoint presentation is oriented to the financial area, in which a consultant can refer to an organization’s asset management. By Scope, we imply the extent and boundaries of the asset management activities within an organization. It outlines what will be included in the asset management plan and what will not. On the other hand, Inventory points to a comprehensive and detailed list of all the assets owned by an organization. It includes essential information about each asset to facilitate effective management.

In financial presentations, the information must be clearly arranged so decisions can be made easily. In this case, we observe how a financial dashboard template can represent an organization’s relevant KPIs.

Think about TEDx presentations or Pecha-Kucha . They all have one factor in common: quality graphics to talk about inspirational stories. Graphics can feel overwhelming for some presenters, which ends in picking low-quality pictures or stock images unsuitable for the context of your slide deck. For this reason, we highly recommend you implement vector illustrations into your motivational presentation slides. Easy to customize, they are a valuable asset to mix & match PPT templates and create your custom deck.

Aligning efforts toward a common goal requires a powerful visual communication language. Images are easier to retain than words, so imagine adding a storytelling factor and turning a goal into a mountain to conquer. Presenters can work with this mountain PPT template and signal the different milestones to reach prior to fulfilling a significant goal for the company/organization.

Another take in inspirational presentations is when we need to share our success stories with investors or in networking environments to inspire others. With this roadmap PPT template, presenters can go stage by stage and present the key stages that made them reach their success, or even project for expected goals to achieve.

Academic presentations don’t have to look dull or excessively formal. We can incorporate a sleek layout into our slides and use icons to highlight key points. In this case, we observe a project overview for a research project, and the icons represent the main aspects to cover in this research.

A thesis presentation requires properly introducing the methodology to demonstrate the hypothesis. Rather than adding complex figures, we can work with a minimalistic slide design and briefly describe the research methods. This slide deck is suitable for thesis presentations as well as academic projects, research papers , and more.

As we can see, counting with a professionally designed slide deck makes a difference in how your presentation is perceived by the audience. By working with SlideModel PowerPoint templates, we can reuse and repurpose our slide templates as often as required or mix elements from different slides seen in these PowerPoint presentation examples to create uniquely styled slide decks.

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