Home Blog Business The Essential Guide to Marketing Plan Presentations
![](http://omraadeinfo.online/777/templates/cheerup1/res/banner1.gif)
The Essential Guide to Marketing Plan Presentations
![marketing plan in business plan ppt cover for the essential guide to marketing plan presentations article](https://cdn.slidemodel.com/wp-content/uploads/00_essential-guide-marketing-plan-cover.png)
“What helps people, helps business,” explains Leo Burnett. A marketing plan is a method businesses incorporate to achieve corporate objectives aligned with their mission and statement. Still, creating a successful marketing plan presentation can become a challenge for many professionals.
What to include, which metrics should be tracked, how to present data visually compellingly, and plenty of other questions can surface when creating a marketing plan presentation. In this article, we will explore in detail all those topics and more to help you create a stellar marketing plan presentation.
Table of Contents
What is a marketing plan?
Why do you need a marketing plan.
- Difference between a marketing plan and a business plan
- Types of marketing plan
- Step 1 – Defining business goals
Step 2 – KPI (Key Performance Indicators)
- Step 3 – Building a market analysis
Step 4 – Defining the target market
- Step 5 – Defining marketing objectives
- Step 6 – Building marketing strategies
- Step 7 – Selecting marketing channels
Recommended Marketing Plan Templates for Presentations
- What are marketing tactics?
- Content Marketing tactics
- Email Marketing tactics
- Social Media Marketing tactics
- Influencer Marketing tactics
- Marketing budget
- What is the difference between a marketing strategy and a marketing plan?
Marketing Strategy Outline for an effective Marketing Plan Presentation
- Why do you need a marketing strategy?
- Marketing implementation
Tips and avoiding pitfalls when preparing a Marketing Plan
- Final words
A marketing plan outlines an organization’s advertising approach for generating leads and reaching its target market. A marketing strategy outlines the outreach activities that will be implemented over time and how the organization achieves its goals according to these actions.
According to Harvard , “The marketing plan defines the opportunity, the strategy, the budget, and the expected product sales results.” The ultimate objective of the marketing plan is to generate adequate and lucrative activity. Therefore, it should include valuable and practical instructions for allocating resources correctly.
Having a marketing plan for your business is essential, as it gives direction to advertising strategy, sales strategy, customer support strategy, etc. It provides a timeframe and implementation for the marketing strategies built.
Overall, the main items a marketing plan solve are:
- Establishing measurable goals
- Actionable consistency for business strategy
- Working within a budget for clear financials and detailed expenditure
- Improves your relationship with customers
- Helps businesses to gain new investors
- It is a powerful motivator for marketing teams
Defining your marketing plan early on has numerous advantages. Setting clear goals and objectives and matching marketing techniques to reach them can put you to success.
Moreover, while establishing a firm, marketing expenditures may be restricted, so having a clear plan guarantees you don’t squander money.
Difference between a Marketing Plan and a Business Plan
A marketing plan and a business plan are both essential tools for the success of any organization, but they serve distinct purposes and focus on different aspects of the business:
Marketing Plan: The primary purpose of a marketing plan is to outline the strategies and tactics that a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.
Business Plan: A business plan, on the other hand, provides a comprehensive overview of the entire business, including its mission, vision, financial projections, operations, and long-term goals. It serves as a roadmap for the entire organization.
Marketing Plan: A marketing plan is a subset of a business plan, focusing exclusively on the marketing aspects of the business. It delves into the specifics of how the business will attract and retain customers.
Business Plan: A business plan encompasses all aspects of the business, including marketing, finance, operations, and management.
Time Horizon
Marketing Plan: Marketing plans typically have shorter time horizons, often covering a year or less, and are more tactical in nature.
Business Plan: Business plans have a longer time horizon and often outline the company’s goals and strategies for the next three to five years or even longer.
Marketing Plan: The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.
Business Plan: Business plans are intended for a broader audience, including potential investors, lenders, stakeholders, and company executives.
Marketing Plan: Content in a marketing plan typically includes market analysis, target audience profiles, marketing objectives, strategies, tactics, budget, and key performance indicators (KPIs).
Business Plan: A business plan includes sections on executive summary, company description, market analysis, organizational structure, financial projections, and more.
In summary, while a marketing plan focuses specifically on the marketing strategies and activities of a business, a business plan provides a comprehensive overview of the entire organization, including its marketing efforts, financial outlook, and long-term goals. Both plans are crucial for a company’s success, and they often complement each other in achieving overall business objectives.
Types of Marketing Plan
Marketing plans can take various forms depending on the specific needs and goals of the business. Some common types of marketing plans include:
- Annual Marketing Plan: This is a comprehensive marketing plan that outlines the marketing strategies and tactics for the upcoming year. It typically includes a detailed budget and specific objectives for the year ahead.
- Product Launch Marketing Plan: This type of plan is focused on the launch of a new product or service. It includes strategies for generating buzz, attracting early adopters, and achieving a successful product launch.
- Digital Marketing Plan: In today’s digital age, businesses often create specialized plans for their online marketing efforts. This plan may cover areas such as website optimization, social media marketing, email marketing, and online advertising.
- Content Marketing Plan: Content marketing plans focus on creating and distributing valuable content to attract and engage the target audience. This can include blog posts, videos, infographics, and more.
- Social Media Marketing Plan: This plan centers on strategies for building and maintaining a strong presence on social media platforms. It includes content calendars, posting schedules, and engagement strategies.
- Event Marketing Plan: For businesses that participate in or host events, this plan outlines the marketing strategies for promoting and maximizing the impact of those events.
- Branding and Rebranding Plan: Businesses looking to establish or reposition their brand in the market create branding or rebranding plans. These plans focus on building a strong brand identity and messaging.
- Crisis Management Plan: In the event of a crisis or negative publicity, this plan outlines strategies for managing the situation and mitigating damage to the brand.
The choice of marketing plan type depends on the specific goals and priorities of the business. Some businesses may also create a combination of these plans to address different aspects of their marketing efforts.
The Anatomy of an Effective Marketing Plan
Step 1 – defining business goals .
Your company’s marketing goals and objectives could be to promote the brand, name, and logo design , expand into a new market, or improve product marketing by a certain percentage. These objectives can be better tracked, measured, and duplicated if they are more defined and numerical.
Understanding high-level marketing and company objectives is the first step. These should form the basis of your strategy. The work can be grouped according to its objectives, allowing your teammates to see the plan behind your operations. Defining your business goals will also assist you in determining whether or not the programs and campaigns you launch are on schedule.
Those who write down their goals are more successful than those who do not. You can set goals using various methods, including the SMART Goals method . Your marketing team can use the SMART Goals method to explain your company’s long-term objectives, make adjustments, and develop promotional activities. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These objectives give you a framework for choosing the most efficient marketing strategy.
![marketing plan in business plan ppt example of SMART goal setting for marketing goals](https://cdn.slidemodel.com/wp-content/uploads/01_smart-goal-setting-for-marketing-plan-presentation_v2.png)
KPI, also known as Key Performance Indicators, is a collection of quantitative measurements a firm or sector uses to assess or compare performance in accomplishing strategic and operational objectives. Measurable KPIs allow you to establish a sense of ownership and accountability for your company goals. They’re necessary for completing any company plan actions. A KPI dashboard (a collection of pre-selected and relevant KPIs) shared with a specific team can motivate by offering concrete insight into the team’s performance and improving peer efforts.
![marketing plan in business plan ppt Applying a KPI dashboard template to showcase the sales performance of a company by year and growth potential](https://cdn.slidemodel.com/wp-content/uploads/02_KPI-dashboard-to-track-visitor-count-increase-and-sales-per-year.png)
Step 3 – Building a Market analysis
Marketing environment.
A marketing environment refers to all internal and external aspects influencing and driving your company’s promotional efforts. Your managers should know the marketing environment to sustain success and address any threats or possibilities that may affect their work.
Understanding the marketing environment is critical in recognizing what your customers desire. You would require a marketing environment because it helps to identify your target audience and their demands, particularly when it comes to how customers make purchasing decisions. Evaluating your marketing environment allows your company to create effective marketing strategies before too late.
The marketing environment is wide and varied, with controllable and uncontrollable variables. There are two types of marketing environments to consider: internal and external environments.
Internal marketing environments include your company’s strengths, limitations, distinctiveness, capabilities, capital assets and finances, and corporate policies.
To be precise, all the elements that are under your control have an impact on your marketing operations.
All aspects outside your company’s control are included in the external marketing environment. The external marketing environment is divided into micro and macro marketing environments.
The marketing microenvironment is inherently related to your company and directly impacts marketing procedures. Buyers, manufacturers, company associates, distributors, and opponents are included. To some point, it can be possible to control microenvironmental influences.
All things outside your company’s control make up your macro marketing environment. External environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural parties are considered in the environmental analysis. A marketing strategist can be efficient only by accepting and comprehending the intricacies of the marketing environment.
Competitor analysis
A competitive analysis is a method of identifying competitors and evaluating their strengths and weaknesses compared to your own. It assists you in determining how to deal with competition and fine-tuning your plan. It is essential to conduct a competitive analysis because it will help you to create effective competitive strategies to expand your target market.
![marketing plan in business plan ppt A competitor analysis slide intended for an e-commerce site in the digital photography niche](https://cdn2.slidemodel.com/wp-content/uploads/03_competitor-comparison-slide-for-marketing-plan.png)
First of all, identify who your competitors are and what products they offer. Take note of their marketing strategies. You’ll be able to design methods to help you stay ahead of your main competitors using the information from the competitive analysis.
SWOT analysis
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent method to determine how you match up against your market competitors. It is one of the most effective strategies for eliciting the most significant difficulties your company faces today and in the future. It is an integral part of any marketing strategy.
![marketing plan in business plan ppt creating a SWOT analysis for a photography e-commerce business](https://cdn.slidemodel.com/wp-content/uploads/04_SWOT-analysis-for-marketing-plan-presentation.png)
You can use a SWOT analysis to look at your company’s strengths, weaknesses, opportunities, and threats. This activity might help you determine where your company stands in the competitive marketplace.
With SWOT analysis, you’ll have a promising approach for prioritizing the tasks you need to perform to build your business. If you want to get in and start, feel free to download our editable SWOT PowerPoint templates .
Since you’ve performed your analysis, the next step is to focus on your target market.
Once you have assessed precisely whom your company wants to cater to, it will be easier to choose which marketing strategies. Your marketing and communication channels must be tailored to your target audience. Age, gender, geographic region, likes, interests, and other demographics can be associated with audience criteria.
![marketing plan in business plan ppt creating a ICP analysis for an e-commerce business in a new marketing plan strategy](https://cdn.slidemodel.com/wp-content/uploads/05_building-a-icp-profile-for-a-marketing-plan-presentation.png)
To help you with the process, create different customer profiles or perform market segmentation. By focusing on commitment to service and quality, you can effectively implement a niche differentiation strategy in a somewhat diverse marketplace.
Market Size
The size of a market is one of the most important criteria for evaluating a business plan because if the market is too limited, expansion and funding are not worthwhile. As a result, determining the market size is an integral aspect of every business marketing plan.
TAM stands for “Total Addressable Market”
The TAM reflects the broadest market potential imaginable. It solves who might buy goods or services in general. The TAM is the potential profit a single firm could make in this market.
SAM stands for “Serviceable Addressable Market”
The SAM provides a solution to which TAM market share can be addressed with the particular product or service in view or which could reasonably buy it. The SAM is important since it demonstrates the moderate potential of your business plan. The target audience is outlined and accurately described at this stage.
SOM stands for “Serviceable Obtainable Market”
Lastly, the SOM depicts the SAM’s market share that can be practically obtained over a predictable timeframe. It considers the current market environment, production capabilities, promotion, and distribution channels. As a result, the SOM represents the sales potential of your business during its early stages of growth.
The above are crucial components of a company’s strategy, especially as you develop your sales and marketing plan, make appropriate revenue targets, and decide which markets are worth your time and money.
![marketing plan in business plan ppt A TAM SAM SOM presentation for a marketing plan purpose](https://cdn.slidemodel.com/wp-content/uploads/06_TAM-SAM-SOM-analysis-for-marketing-plan-presentation.png)
Unique Selling Proposition
Your company’s unique selling proposition or USP indicates the unique advantages that your company provides, and hence provides the basis for differentiating you from your competitors.
A strong USP helps to reach your target audience and achieve your company goals by distinguishing your goods in a significant and exclusive way. It makes your marketing content effective and attractive to potential consumers. Your USP concept should reflect throughout your products and marketing strategies.
![marketing plan in business plan ppt A USP slide in a marketing presentation plan](https://cdn2.slidemodel.com/wp-content/uploads/07_USP-model-for-marketing-plan-presentation.png)
Step 5 – Defining Marketing objectives
Formulating marketing strategies and organizational marketing practices is based on the marketing objectives. The marketing objectives declare what you intend to achieve in the marketplace. The internal and external environmental analysis outcomes significantly impact the marketing objectives plan.
Marketing objectives are both economic and market-psychological objectives. Financial goals are responsible for higher turnover, i.e., they use desirable outcomes to affect sales quantity and price. The company’s goals and objectives must be established in concrete terms so that the concerned managers can evaluate performance and, if needed, take remedial action. Increased product awareness among targeted consumers provides information about product features, and increasing consumer willingness to acquire the product are some of the goals for a specific product.
Market-psychological goals are a variant of marketing objectives with a focus on quality. They represent intentional, purposeful changes in future client purchase behavior that correlate to financial aims driving a company’s marketing initiatives. Brand awareness , business model, buying intensity, customer service, and product are suitable for qualitative expected values.
Before moving on to the next level of planning and designing the marketing strategy, you must understand the marketing objectives.
Step 6 – Building Marketing strategies
Let us discuss various marketing strategies to Boost your Business Growth.
Marketing mix and its importance
The marketing mix is a significant component of developing and executing a successful marketing strategy. It should demonstrate how your product or service is preferable to your competitors.
The marketing mix describes the many aspects of your company’s market strategy. It is a diverse list of elements your company uses to attain its goals by effectively marketing its goods or services to a specific consumer segment.
![marketing plan in business plan ppt application of a 4Ps marketing mix](https://cdn.slidemodel.com/wp-content/uploads/08_4Ps-marketing-model-for-marketing-plan-presentation.png)
The marketing mix, commonly known as the 4 Ps, comprises four major components: products, price, promotion, and location. The 4Ps are the most essential components to consider when developing a marketing plan. A variant of the services marketing mix is also known as 7Ps Marketing Mix, and includes the addition of people, processes, and physical evidence to the list.
![marketing plan in business plan ppt The 7Ps of Marketing explained](https://cdn.slidemodel.com/wp-content/uploads/09_7Ps-of-marketing-model-in-a-marketing-presentation-plan.png)
Product development aims to create the best product or service for your target market. Your goods or services must meet every individual client’s demand.
The first P consists of two main elements:
Branding is the name, term, symbol, and design by which your product is known. A strong brand name can help shoppers recognize the goods they desire faster, which speeds up purchasing.
Packaging entails advertising and safeguarding the product. It can improve the use of a product or keep it from degrading or being damaged. Quality packaging makes it easy to recognize your products and promote your reputation.
When deciding on a price for your goods, analyze the competition in your target market and the whole marketing mix’s cost. Estimate how customers will react to potential product prices.
Pricing and Positioning Strategy
Pricing and positioning strategy determine how you want your customers to recognize your products and services compared to your competitive brands. Your pricing and positioning strategy must be aligned; your product’s price should be according to its position in the market. Consider your competition, target audience, and running expenditure while deciding on your positioning and pricing plan.
Here are different types of pricing strategies:
Price Skimming
This strategy is often used when you have a high-priced brand offering that too very unique in the market. Basically, it is linked with highly valued or luxury products. When your product is new, you want to generate sales, and as it grows more prominent, you wish to acquire a wide range of consumers.
Penetration Pricing
Penetration pricing is the complete opposite of price skimming. Companies utilizing a penetration pricing approach have a low-priced product to capture as much market share as possible rather than going to market with a high price.
Time-based Pricing
In the holiday sector, time-based pricing is employed to maximize revenues during summer, when resorts are often busiest. When an airline’s aircraft is nearing capacity, it also charges extra. If there is spare space and a short time before departure, it also offers bargains. This strategy is based on delivering a product or service faster by increasing the prices.
Value-Based Pricing
This strategy ignores the cost of production and instead focuses on using the value customers gain from the price of a product or service. This strategy can be used when your product or service is good enough not to be replaced with an alternative.
This includes all the considerations that go into getting the correct product into the hands of your target market. Customers should expect to locate a product or service like yours where placement decisions, such as accessing the proper distribution channels, are made. The layout of your store or shop is also a part of the location decision. It should entice people into your store and simplify finding what they’re looking for.
Telling your target market about your goods or service is the goal here. It entails direct communication between potential customers and sellers.
Your marketing mix will assist you in promoting suitable goods to the right people at the right price and at the right time for your company. Therefore, your marketing mix serves as a blueprint for achieving your business goals. It provides a sense of direction while reminding you to think about your target market.
Step 7 – Selecting Marketing Channels
Where does your target audience spend most of their time? Is it social media or reading newspapers or online periodicals? When you know what they prefer more, you can better select the channel of marketing you want to use in your strategies.
![marketing plan in business plan ppt defining marketing channels for your business](https://cdn2.slidemodel.com/wp-content/uploads/10_marketing-channels-planification-for-marketing-plan-presentation.png)
Here are different methods of marketing:
Outbound Marketing
Outbound marketing is a sort of marketing that includes pursuing clients rather than allowing them to approach you naturally. This strategy, which entails employing cold calls, Television ads, and print ads as the significant way of recruiting clients before digital marketing became a regular practice, was prevalent before digital marketing became a common practice.
Outbound marketing includes social ads, search engine marketing (SEM), native advertising, and traditional commercials, among other forms of paid advertising. It is still a popular digital marketing strategy today. For example, email blasts, which are bulk email campaigns delivered to an extensive list of subscribers, are still a popular advertising strategy.
Inbound Marketing
Inbound marketing is a general term that includes almost all forms of marketing, from social media to content. Inbound marketing tries to lure clients by leveraging various forms of content, such as blogs, videos, podcasts, social media, and newsletters. As for the podcasts, they are easy to start. Besides, people love to listen to podcasts , as they can do it anytime and anywhere. The content engages your clients, making them happy and building lifetime trust in your brand.
Content marketing is one of the most common inbound marketing strategies you can learn more about further down.
Inbound marketing is gaining popularity because it draws them to you rather than interrupting people with intrusive advertisements. Because consumers are actively looking for your material, inbound marketing is effective. With the help of an Inbound Marketing PowerPoint template , digital marketing professionals can save hours of effort and time and prepare presentations with the conclusions of a marketing analysis campaign.
Digital Marketing
Digital marketing isn’t a specific strategy by itself; instead, it’s a direct reference to any digital technology marketing. Digital marketing has taken the marketing world by storm. Almost every sales and marketing expert widely uses it. With digital marketing, marketing has grown to reach clients in new and more intriguing ways due to advanced technologies. This marketing channel focuses on business growth, which is crucial for the growth strategy.
As you read, you’ll know that most of the marketing types we will discuss are a form of digital marketing. Some of them are:
Content marketing
Email marketing, social media marketing, advertising.
Each type of marketing is vital to the whole, and they all work together to create a comprehensive digital marketing strategy.
While so many digital marketing platforms are available, selecting them in a way that works for the company’s goals and, especially budget, can be challenging. Paid, owned, and earned media classifies various channels into segments that make creating and enhancing effective marketing strategies easier.
Paid media is content you pay to be placed before your viewers as an advertisement, such as ads on social media, whereas owned and earned media is free. Owned media refers to the content you make and maintain, such as your website, blog posts, or Facebook page. In contrast, earned media refers to content created about you by others, such as influencers or reviews of your product.
When drawing readers to your website, content still comes out on top. Users are drawn to your website by relevant content, keywords, and offerings. A well-developed content marketing strategy can help you customize content for your client’s needs and gain genuine traffic.
With Google’s MUM algorithm update , websites with well-written content created in natural language are expected to rank higher. Create a well-thought-out strategy for delivering high-quality content regularly, allowing your company to gain genuine traffic and reduce bounce rates. Good solid content should have concise headlines, relevant data sources, and answers to any readers’ issues.
According to recent statistics, more than 85% of marketers utilize email as their primary lead-generation medium. In the case of email marketing campaigns , you must send the correct kind of message to your target demographic to remain effective. Email marketing is done correctly, establishes a relationship with your clients, and earns their confidence. Include exciting information like blog articles, user-generated content, and videos in your emails. Customize emails by including information like first names and tailoring material to the client’s interaction with your site.
Social media has made a lot of progress since its beginning, and it is now one of the most widely used marketing channels. YouTube and Facebook remain the most popular social media platforms, with Instagram and Pinterest coming in second and third, respectively.
A social media marketing strategy that emphasizes brand recognition, customer interactions, and captivating posts can help you establish a solid social media profile and attract consumers to your products and services. To enhance interaction with your target market, focus on generating effective communication strategies across all social media channels and creating video content.
There are various advertising options to consider for your company—the alternatives for advertising range from social media to television and print. One thing is sure online advertising is a practical approach to getting the attention of your target audience. It enables you to more precisely target, monitor, and assess the effectiveness of your paid marketing campaign more.
To grow in the digital advertising industry, learn how to advertise on Google. Because Google is the world’s most popular search engine, you’ll want to keep ahead of the competition by appearing for essential keywords relating to your services.
Influencer marketing
Influencer marketing is partnering with influencers (people who already have a large following) to use the potential of Instagram and other social media. These persons are considered experts in their fields, and their followers will listen to their advice. Influencer marketing can put your brand and an e-commerce business on the map. When an influencer endorses your product, it immediately earns credibility in the eyes of their followers. As a result, your brand will acquire more visibility and attract new clients. Influencer content is a marketing technique that will continue to grow in the coming years.
Because many influencers rely on paid advertising for income, they typically demand payment in exchange for endorsing your company. You’ll effectively be sponsoring one of their social media postings in this situation. Evaluate which collaborations will be most beneficial to your market and budget.
Affiliate marketing
You might wonder, what is affiliate marketing? It is similar to sponsored collaborations in which others market your business on your behalf. By establishing an affiliate marketing program, you’ll eventually partner with another affiliate who will promote your products on their social media sites, blogs, and other platforms. Their sales are recorded using special links known as affiliate links, which allow the individual to be paid for their efforts.
This type of marketing is becoming increasingly popular, and more businesses are launching their affiliate networks. As a result of this increase, many companies now use affiliate marketing as part of their entire marketing plan.
Landing pages
A landing page is a best friend for the marketer. Conversions are the sole objective of this standalone page. Regardless of how good your various online marketing techniques are, your landing pages and website must convert at a reasonable rate to justify your efforts. A one-second delay in page loading time causes a likely decline in conversions. Landing pages should have a powerful message, optimized headers, and helpful content to be the most effective. Stay updated on landing page best practices to improve your website conversion rate.
As we know, this process can be taxing, especially if the deadline is around the corner; please check our suggestion for marketing plan templates . These products were designed by professionals, and are intended for visual impact, clear data presentation , and reusable purposes.
1. Marketing Plan PowerPoint Template
![marketing plan in business plan ppt](https://cdn2.slidemodel.com/wp-content/uploads/30096-01-marketing-plan-presentation-template-1.jpg)
Building a marketing plan from scratch with this slide deck is a stress-free experience. You can find a welcome message slide, followed by an introduction slide in which you can present the reasons behind a new marketing plan. The table of contents for this presentation template is shown as a horizontal timeline, so the audience can transit through each element.
Key slides such as About Us, Mission, Team, and USP are listed, with icons and placeholder text areas that are quick to edit. TAM, SAM, and SOM model are also included in one slide. If all this isn’t enough, reinforce your message with a demographic slide to introduce your ICPs and analyze competitors with the Market Competition slide arranged in a bar format.
Use This Template
2. General Marketing Plan PowerPoint Templates
![marketing plan in business plan ppt](https://cdn.slidemodel.com/wp-content/uploads/20623-01-general-marketing-plan-powerpoint-templates-16x9-31.jpg)
Some of the slides shown in this article belong to this presentation template design. Vibrant, with a clear design for showcasing data in multiple marketing formats: TAM, SAM, and SOM; KPI Dashboard; USP; Pricing strategy; 7Ps of Marketing Model Mix; Segments; Budget; Product Life Cycle, etc.
Create a powerful marketing plan presentation by editing this professional marketing plan presentation template in just minutes.
3. Marketing Plan PowerPoint Presentation Template
![marketing plan in business plan ppt](https://cdn.slidemodel.com/wp-content/uploads/30036-01-marketing-plan-powerpoint-presentation-template-1.jpg)
This fresh marketing plan presentation template is a slide deck featuring various graphics to showcase data. The strong contrast of the tones used helps to introduce multiple topics with a clear understanding from the audience. On top of that, the template is entirely editable, so you can select a custom theme with your preferred color scheme.
Find catchy graphics to discuss Market Segmentation; Target Market; Growth Strategy; Plans & Pricing, etc. 13 slides containing everything you need for a stellar marketing plan presentation.
4. Blue Marketing Plan Template for PowerPoint
![marketing plan in business plan ppt](https://cdn.slidemodel.com/wp-content/uploads/10017-marketing-plan-blue-wave-1.jpg)
Ideal for corporate environments, this classic-styled marketing plan template brings every tool available for building a marketing plan. With blue & white tones in the main areas, you can find 2D & 3D graphics in 4 different colors that complement the palette.
Access funnel analysis diagrams, world maps for demographic representations, cycle process flow diagrams, 4P Marketing Mix, 3D cubes, roadmaps, and more.
Since we understand it can be challenging to mix and match template slides for a custom presentation layout, we created a tool intended for presenters using our years of expertise in the field for the best user experience. Try our AI Presentation Maker and create an entire marketing plan presentation slide deck in seconds.
Marketing Tactics
What are marketing tactics.
Marketing Tactics are the strategic measures that drive the advertising of your company’s products and services to achieve the defined marketing goals. Your marketing strategy and your company goals and objectives will determine the basis of marketing tactics. The purpose of some marketing tactics might be to promote your content to reach your target audience, while for others, it might be to maximize sales yet maintain a competitive product or service. As a matter of fact, you can leverage a variety of marketing tactics. Especially if you have a well rounded idea of the strategy from a digital marketing course .
Content Marketing Tactics
Focus on content transparency and authenticity Your consumers may want to know your new product ideas, how you create your product, or even your revenue numbers. If you reveal to your audience what they want and meet their demands, you may directly connect to your audience. For this, your content must be transparent and authentic.
Dynamic CTAs Dynamic CTAs are elements of personalization that create a unique call-to-action based on the viewer. It makes the content more personalized therefore generating more traffic to your site.
Search Engine Optimization (SEO) Create content and improve your online services to make it easier for those seeking specific information.
Use Emotional Keywords in Headlines The most effective technique to write compelling headlines is to use emotional keywords. This will give your content a boost. People will be prompted not only to read it but also to forward it on social media. Also, you can add headlines showing data. Create high-quality content to grow your search traffic and rankings.
Email Marketing Tactics
Personalization In the email subject line, you can add the name of the person you are interacting with. It gives a personal touch.
Automate Referral Campaigns Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM .
Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM. Make sure you use a quality email finding tool . This way you will get more clients. Deployment of email authentication protocols like DMARC can have a lasting positive impact on your email deliverability rates, making your marketing campaigns more of a success by reducing spam.
Social Media Marketing Tactics
Use social media platforms to generate traffic Social media platforms like Instagram , YouTube are the most used platforms to connect and engage potential consumers.
Live streaming To engage your audience, you need to communicate with them directly. Live streaming allows you to reach more people and thus maximize your social media presence.
Customer Testimonials Testimonials directly from your customers’ words express appreciation for and faith in your service and products, providing a positive review of your company.
Influencer Marketing Tactics
Influencer-driven product launches Influencers are considered experienced in their niches, so their followers happen to trust the products promoted to them.
Influencer Endorsements/Sponsorships One of the most effective ways to encourage consumers to trust your products is through influencer sponsorships .
Marketing Budget
You’ll need a comprehensive and practical marketing budget to implement a marketing strategy successfully. Your budget should be suited to your company’s unique qualities. Your business stage also determines your marketing budget. Once you decide which marketing channels you will use, you can define your marketing budget.
![marketing plan in business plan ppt a presenter introducing the marketing budget](https://cdn.slidemodel.com/wp-content/uploads/11_marketing-budget-assign-in-marketing-plans.png)
You must recognize the role of marketing in assisting your company. Specific methods can be defined from there. Then, to correctly and fairly measure marketing success, you must define KPIs to connect the budget with your goals. Choosing how much money to invest in marketing is a big step, but deciding when, where, and how to spend that money is far more complicated – and has a considerably more significant impact on your company’s performance.
What is the difference between a marketing strategy and a marketing plan?
A marketing strategy is reaching out to potential customers and converting them into paying customers. A marketing strategy is different from a marketing plan in its approach. It is a larger picture of how you intend to remain ahead of your competitors.
On the other hand, the marketing plan systematically lays out the specifics of how you’ll put your strategies into action. Your marketing plan is the framework of strategic marketing actions that help you reach your marketing goals and is driven by your marketing strategy.
Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves everything from identifying your target clients to how you will reach them to how you will create repeat purchasers, whether you are just starting your firm or thinking about expanding your operations.
Your marketing strategy is the roadmap you’ll follow to gain customer loyalty and boost your company’s success. Use the following slides outline to create an engaging marketing plan presentation:
- Executive Summary Slide : A brief overview of your marketing plan
- Business Goals Slide : Represent precisely what your business depicts
- A. Identify your target customer.
- B. Identify your direct and indirect competition and state how your business will differ?
- Market Objective Slide : Define the economic and market-psychological objectives of your business.
- Market Strategies Slide : Identify how you will achieve the set targets in the market.
- Marketing Channels Slide : Identify the methods via which your potential clients communicate with your competition.
- Marketing Strategies Slide : Present a clear and coherent image of how you intend to market/sell your product/service and how these techniques will result in profit.
- Marketing Budget Slide : Identify the amount of money you will require to sustain in the market.
- Marketing Implementation Slide : Set and apply realistic and tangible goals to evaluate your marketing success
Why do you need a marketing strategy?
The marketing strategy should come prior to the marketing plan, as it is the grounds on which the marketing plan should be arranged.
The main reasons why you need a marketing strategy are:
- Defines the goals to be measured in the marketing plan
- Helps to define vision and long-term objectives
- Helps to decide which marketing channels the efforts should be focused on
- Allows companies to address where the money should be spent
- It becomes the guidance to build a marketing plan, and your reference point when questions arise
Establishing your marketing strategies beforehand has numerous advantages. You are on the path to success when you define your goals and KPIs and integrate marketing techniques to attain those goals.
Marketing Implementation
Marketing implementation is bringing your marketing strategy into action to generate favorable results. A marketing implementation plan ensures the appropriate execution of your marketing strategy. It breaks down your marketing strategy into manageable activities, responsibilities, and objectives that are easy to grasp and follow.
![marketing plan in business plan ppt a slide containing the marketing implementation for the strategy to apply](https://cdn2.slidemodel.com/wp-content/uploads/12_marketing-plan-implementation.png)
This part of the marketing plan explains how the company will conduct its marketing strategies, including how it will be structured by operations, products, areas, and target audience categories. You can take various steps to build an effective marketing implementation plan. Some of them are as follows:
Create realistic scenarios
Firstly, in a marketing implementation plan, you should set reasonable expectations for how quickly you can meet marketing goals and objectives. When you decide on a timeline from the beginning, it assures that everyone involved is informed of and capable of meeting each deadline.
Review your marketing strategy
Re-examine your marketing strategy to ensure it is well-developed, efficient, and results-oriented. You may include any other aspects you come across when creating your implementation plan. While reviewing your marketing strategy, make sure you have focused on every essential element.
Create workflows for all of your content and tasks
You may make a simple list of tasks and promotional procedures for your members to perform. Try creating the steps in procedures as straightforwardly as possible and linking aspects that make sense. Allocate assignments to groups of people, and give each one a time limit or deadline. Before sharing the finished version, review the workflow with all parties concerned and seek input and suggestions. For maximum output, facilitate cooperation throughout the implementation plan.
Communicate with your team
After defining your marketing strategy, workflows, and KPIs (Key performance indicators) , ensure everyone is on board. Creativity, efficiency, and performance can all improve from open communication and collaborative ownership. Communicate your plan with partners and other company units to secure commitment and acceptance for the team’s actions.
To create an effective marketing plan:
- Analyze the various needs of client groups and focus on the market.
- Determine if you can sell more to your current clients or how you can improve meaningful client engagement.
- Set out necessary aims and create an efficient action plan to implement your marketing strategies.
- Set clear, realistic, and measurable targets using the SMART Marketing Goals approach (Specific, Measurable, Attainable, Realistic, and Timely).
- Apply the RACE Framework , which will help to streamline marketing objectives.
Some Pitfalls of the marketing plan can be:
- Making assumptions about a client’s needs can lead to the inefficiency of your marketing plan.
- Do not rely on a smaller number of consumers.
- Underestimating the competition can have considerable consequences on your business.
Final words
A marketing plan’s ultimate purpose is to ensure that marketing operations are relevant and timely to meet your business’s goals. An ideal marketing plan encompasses the strategies for identifying a long-term competitive position and the resources required to attain it. Your capability to anticipate the appropriate marketing strategies distinctly and update and improve your activities regularly is essential for the growth of your business.
What is the main purpose of a marketing plan?
A marketing plan’s primary purpose is to outline the strategies and tactics a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.
Why is it essential to have a marketing plan for a business?
Having a marketing plan is essential because it provides direction for advertising, sales, customer support, and other aspects of the business. It helps establish measurable goals, ensures consistency in business strategy, and provides a framework for allocating resources effectively.
How far into the future does a business plan typically project?
A business plan typically projects three to five years into the future, outlining the company’s goals and strategies for that period.
Who is the primary audience for a marketing plan?
The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.
What are the KPIs in a marketing plan?
KPIs, or Key Performance Indicators, are quantitative measurements used to assess or compare performance in achieving marketing objectives. They provide a way to track progress and evaluate the effectiveness of marketing strategies.
Is a digital marketing plan different from a traditional marketing plan?
Yes, a digital marketing plan focuses on online channels, global reach, interactivity, and precise analytics, while a traditional marketing plan includes offline channels, may have a regional focus, and offers limited interactivity and measurement.
What is the best way to present a budget in a marketing plan presentation?
Present the budget visually with charts and tables, provide a detailed cost breakdown for each activity, and compare budgeted figures to actual spending for accountability.
What should I include in a marketing plan presentation?
Include sections on goals, target audience, strategies, tactics, budget, key performance indicators (KPIs), and a timeline.
How do you present a marketing presentation?
Present a marketing presentation by using engaging visuals, clear communication, storytelling, data-backed insights, and a well-structured narrative that flows from problem to solution. Practice and engage with your audience for effective communication.
![marketing plan in business plan ppt marketing plan in business plan ppt](https://cdn.slidemodel.com/wp-content/uploads/00_essential-guide-marketing-plan-cover-320x180.png)
Like this article? Please share
Business Presentations, Presentation Approaches Filed under Business
Related Articles
![marketing plan in business plan ppt Setting SMART Goals – A Complete Guide (with Examples + Free Templates)](https://cdn2.slidemodel.com/wp-content/uploads/0001-smart-goals-templates-guide-cover-1200px-640x360.png)
Filed under Business • April 22nd, 2024
Setting SMART Goals – A Complete Guide (with Examples + Free Templates)
This guide on SMART goals introduces the concept, explains the definition and its meaning, along the main benefits of using the criteria for a business.
![marketing plan in business plan ppt How to Make a Presentation Graph](https://cdn.slidemodel.com/wp-content/uploads/00-how-to-make-a-presentation-graph-cover-640x360.png)
Filed under Design • March 27th, 2024
How to Make a Presentation Graph
Detailed step-by-step instructions to master the art of how to make a presentation graph in PowerPoint and Google Slides. Check it out!
![marketing plan in business plan ppt How to Make a Fundraising Presentation (with Thermometer Templates & Slides)](https://cdn.slidemodel.com/wp-content/uploads/00-fundraising-thermometer-templates-cover-640x360.png)
Filed under Presentation Ideas • February 29th, 2024
How to Make a Fundraising Presentation (with Thermometer Templates & Slides)
Meet a new framework to design fundraising presentations by harnessing the power of fundraising thermometer templates. Detailed guide with examples.
Leave a Reply
What is a Marketing Plan & How to Write One [+Examples]
![marketing plan in business plan ppt Clifford Chi](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Screen%20Shot%202017-06-20%20at%2010.10.30%20AM.png?width=48&height=48&name=Screen%20Shot%202017-06-20%20at%2010.10.30%20AM.png)
Published: December 27, 2023
For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested.
![marketing plan in business plan ppt marketing plan and how to write one](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_1.webp?width=595&height=400&name=marketing-plan-examples_1.webp)
Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don't even know where to start.
![marketing plan in business plan ppt Download Now: Free Marketing Plan Template [Get Your Copy]](https://no-cache.hubspot.com/cta/default/53/aacfe6c7-71e6-4f49-979f-76099062afa0.png)
Fortunately, we've curated the best content marketing plans to help you write a concrete plan that's rooted in data and produces results. But first, we'll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses.
What is a marketing plan?
A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given period. Marketing plans can include different marketing strategies for various marketing teams across the company, all working toward the same business goals.
The purpose of a marketing plan is to write down strategies in an organized manner. This will help keep you on track and measure the success of your campaigns.
Writing a marketing plan will help you think of each campaign‘s mission, buyer personas, budget, tactics, and deliverables. With all this information in one place, you’ll have an easier time staying on track with a campaign. You'll also discover what works and what doesn't. Thus, measuring the success of your strategy.
Featured Resource: Free Marketing Plan Template
![marketing plan in business plan ppt HubSpot Mktg plan cover](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_2.webp?width=291&height=371&name=marketing-plan-examples_2.webp)
Looking to develop a marketing plan for your business? Click here to download HubSpot's free Marketing Plan Template to get started .
To learn more about how to create your marketing plan, keep reading or jump to the section you’re looking for:
How to Write a Marketing Plan
Types of marketing plans, marketing plan examples, marketing plan faqs, sample marketing plan.
![marketing plan in business plan ppt Marketing plan definition graphic](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_17.webp?width=650&height=450&name=marketing-plan-examples_17.webp)
If you're pressed for time or resources, you might not be thinking about a marketing plan. However, a marketing plan is an important part of your business plan.
Marketing Plan vs. Business Plan
A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics.
A business plan is also a strategic document. But this plan covers all aspects of a company's operations, including finance, operations, and more. It can also help your business decide how to distribute resources and make decisions as your business grows.
I like to think of a marketing plan as a subset of a business plan; it shows how marketing strategies and objectives can support overall business goals.
Keep in mind that there's a difference between a marketing plan and a marketing strategy.
![marketing plan in business plan ppt](https://blog.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/modules/full-width-cta/mkt-plan-cover-1.webp)
Free Marketing Plan Template
Outline your company's marketing strategy in one simple, coherent plan.
- Pre-Sectioned Template
- Completely Customizable
- Example Prompts
- Professionally Designed
You're all set!
Click this link to access this resource at any time.
Marketing Strategy vs. Marketing Plan
A marketing strategy describes how a business will accomplish a particular goal or mission. This includes which campaigns, content, channels, and marketing software they'll use to execute that mission and track its success.
For example, while a greater plan or department might handle social media marketing, you might consider your work on Facebook as an individual marketing strategy.
A marketing plan contains one or more marketing strategies. It's the framework from which all of your marketing strategies are created and helps you connect each strategy back to a larger marketing operation and business goal.
For example, suppose your company is launching a new software product, and it wants customers to sign up. The marketing department needs to develop a marketing plan that'll help introduce this product to the industry and drive the desired signups.
The department decides to launch a blog dedicated to this industry, a new YouTube video series to establish expertise, and an account on Twitter to join the conversation around this subject. All this serves to attract an audience and convert this audience into software users.
To summarize, the business's marketing plan is dedicated to introducing a new software product to the marketplace and driving signups for that product. The business will execute that plan with three marketing strategies : a new industry blog, a YouTube video series, and a Twitter account.
Of course, the business might consider these three things as one giant marketing strategy, each with its specific content strategies. How granular you want your marketing plan to get is up to you. Nonetheless, every marketing plan goes through a particular set of steps in its creation.
Learn what they are below.
- State your business's mission.
- Determine the KPIs for this mission.
- Identify your buyer personas.
- Describe your content initiatives and strategies.
- Clearly define your plan's omissions.
- Define your marketing budget.
- Identify your competition.
- Outline your plan's contributors and their responsibilities.
1. State your business's mission.
Your first step in writing a marketing plan is to state your mission. Although this mission is specific to your marketing department, it should serve your business‘s main mission statement.
From my experience, you want to be specific, but not too specific. You have plenty of space left in this marketing plan to elaborate on how you'll acquire new customers and accomplish this mission.
![marketing plan in business plan ppt mission-statement-examples](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_18.webp?width=320&height=415&name=marketing-plan-examples_18.webp)
Need help building your mission statement? Download this guide for examples and templates and write the ideal mission statement.
2. Determine the KPIs for this mission.
Every good marketing plan describes how the department will track its mission‘s progress. To do so, you need to decide on your key performance indicators (KPIs) .
KPIs are individual metrics that measure the various elements of a marketing campaign. These units help you establish short-term goals within your mission and communicate your progress to business leaders.
Let's take our example of a marketing mission from the above step. If part of our mission is “to attract an audience of travelers,” we might track website visits using organic page views. In this case, “organic page views” is one KPI, and we can see our number of page views grow over time.
These KPIs will come into the conversation again in step 4.
3. Identify your buyer personas.
A buyer persona is a description of who you want to attract. This can include age, sex, location, family size, and job title. Each buyer persona should directly reflect your business's current and potential customers. So, all business leaders must agree on your buyer personas.
![marketing plan in business plan ppt buyer-persona-templates](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_1-1.webp?width=375&height=275&name=marketing-plan-examples_1-1.webp)
Create your buyer personas with this free guide and set of buyer persona templates.
4. Describe your content initiatives and strategies.
Here's where you'll include the main points of your marketing and content strategy. Because there's a laundry list of content types and channels available to you today, you must choose wisely and explain how you'll use your content and channels in this section of your marketing plan.
When I write this section , I like to stipulate:
- Which types of content I'll create. These might include blog posts, YouTube videos, infographics, and ebooks.
- How much of it I'll create. I typically describe content volume in daily, weekly, monthly, or even quarterly intervals. It all depends on my workflow and the short-term goals for my content.
- The goals (and KPIs) I'll use to track each type. KPIs can include organic traffic, social media traffic, email traffic, and referral traffic. Your goals should also include which pages you want to drive that traffic to, such as product pages, blog pages, or landing pages.
- The channels on which I'll distribute my content. Popular channels include Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.
- Any paid advertising that will take place on these channels.
Build out your marketing plan with this free template.
Fill out this form to access the template., 5. clearly define your plan's omissions..
A marketing plan explains the marketing team's focus. It also explains what the marketing team will not focus on.
If there are other aspects of your business that you aren't serving in this particular plan, include them in this section. These omissions help to justify your mission, buyer personas, KPIs, and content. You can’t please everyone in a single marketing campaign, and if your team isn't on the hook for something, you need to make it known.
In my experience, this section is particularly important for stakeholders to help them understand why certain decisions were made.
6. Define your marketing budget.
Whether it's freelance fees, sponsorships, or a new full-time marketing hire, use these costs to develop a marketing budget and outline each expense in this section of your marketing plan.
![marketing plan in business plan ppt marketing-budget-templates](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_13.webp?width=375&height=275&name=marketing-plan-examples_13.webp)
You can establish your marketing budget with this kit of 8 free marketing budget templates .
7. Identify your competition.
Part of marketing is knowing whom you're marketing against. Research the key players in your industry and consider profiling each one.
Keep in mind not every competitor will pose the same challenges to your business. For example, while one competitor might be ranking highly on search engines for keywords you want your website to rank for, another competitor might have a heavy footprint on a social network where you plan to launch an account.
![marketing plan in business plan ppt competitive-analysis-templates](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_6.webp?width=375&height=275&name=marketing-plan-examples_6.webp)
Easily track and analyze your competitors with this collection of ten free competitive analysis templates .
8. Outline your plan's contributors and their responsibilities.
With your marketing plan fully fleshed out, it's time to explain who’s doing what. I don't like to delve too deeply into my employees’ day-to-day projects, but I know which teams and team leaders are in charge of specific content types, channels, KPIs, and more.
Now that you know why you need to build an effective marketing plan, it’s time to get to work. Starting a plan from scratch can be overwhelming if you haven't done it before. That’s why there are many helpful resources that can support your first steps. We’ll share some of the best guides and templates that can help you build effective results-driven plans for your marketing strategies.
Ready to make your own marketing plan? Get started using this free template.
Depending on the company you work with, you might want to create various marketing plans. We compiled different samples to suit your needs:
1. Quarterly or Annual Marketing Plans
These plans highlight the strategies or campaigns you'll take on in a certain period.
![marketing plan in business plan ppt marketing plan examples: forbes](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_0.webp?width=400&height=499&name=marketing-plan-examples_0.webp)
Forbes published a marketing plan template that has amassed almost 4 million views. To help you sculpt a marketing roadmap with true vision, their template will teach you how to fill out the 15 key sections of a marketing plan, which are:
- Executive Summary
- Target Customers
- Unique Selling Proposition
- Pricing & Positioning Strategy
- Distribution Plan
- Your Offers
- Marketing Materials
- Promotions Strategy
- Online Marketing Strategy
- Conversion Strategy
- Joint Ventures & Partnerships
- Referral Strategy
- Strategy for Increasing Transaction Prices
- Retention Strategy
- Financial Projections
If you're truly lost on where to start with a marketing plan, I highly recommend using this guide to help you define your target audience, figure out how to reach them, and ensure that audience becomes loyal customers.
2. Social Media Marketing Plan
This type of plan highlights the channels, tactics, and campaigns you intend to accomplish specifically on social media. A specific subtype is a paid marketing plan, which highlights paid strategies, such as native advertising, PPC, or paid social media promotions.
Shane Snow's Marketing Plan for His Book Dream Team is a great example of a social media marketing plan:
![marketing plan in business plan ppt Contently's content strategy waterfall.](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_8.webp?width=650&height=483&name=marketing-plan-examples_8.webp)
When Shane Snow started promoting his new book, "Dream Team," he knew he had to leverage a data-driven content strategy framework. So, he chose his favorite one: the content strategy waterfall. The content strategy waterfall is defined by Economic Times as a model used to create a system with a linear and sequential approach.
Snow wrote a blog post about how the waterfall‘s content strategy helped him launch his new book successfully. After reading it, you can use his tactics to inform your own marketing plan. More specifically, you’ll learn how he:
- Applied his business objectives to decide which marketing metrics to track.
- Used his ultimate business goal of earning $200,000 in sales or 10,000 purchases to estimate the conversion rate of each stage of his funnel.
- Created buyer personas to figure out which channels his audience would prefer to consume his content.
- Used his average post view on each of his marketing channels to estimate how much content he had to create and how often he had to post on social media.
- Calculated how much earned and paid media could cut down the amount of content he had to create and post.
- Designed his process and workflow, built his team, and assigned members to tasks.
- Analyzed content performance metrics to refine his overall content strategy.
I use Snow's marketing plan to think more creatively about my content promotion and distribution plan. I like that it's linear and builds on the step before it, creating an air-tight strategy that doesn't leave any details out.
![marketing plan in business plan ppt → Free Download: Social Media Calendar Template [Access Now]](https://no-cache.hubspot.com/cta/default/53/3e56e15d-47bd-46c9-a256-99fde52abfe7.png)
3. Content Marketing Plan
This plan could highlight different strategies, tactics, and campaigns in which you'll use content to promote your business or product.
HubSpot's Comprehensive Guide for Content Marketing Strategy is a strong example of a content marketing plan:
![marketing plan in business plan ppt marketing plan examples: hubspot content marketing plan](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_4.webp?width=650&height=442&name=marketing-plan-examples_4.webp)
At HubSpot, we‘ve built our marketing team from two business school graduates working from a coffee table to a powerhouse of hundreds of employees. Along the way, we’ve learned countless lessons that shaped our current content marketing strategy. So, we decided to illustrate our insights in a blog post to teach marketers how to develop a successful content marketing strategy, regardless of their team's size.
![marketing plan in business plan ppt Download Now: Free Content Marketing Planning Templates](https://no-cache.hubspot.com/cta/default/53/2000ba0b-ea58-45a5-ac81-3b463d992c1a.png)
In this comprehensive guide for modern marketers, you'll learn:
- What exactly content marketing is.
- Why your business needs a content marketing strategy.
- Who should lead your content marketing efforts?
- How to structure your content marketing team based on your company's size.
- How to hire the right people for each role on your team.
- What marketing tools and technology you'll need to succeed.
- What type of content your team should create, and which employees should be responsible for creating them.
- The importance of distributing your content through search engines, social media, email, and paid ads.
- And finally, the recommended metrics each of your teams should measure and report to optimize your content marketing program.
This is a fantastic resource for content teams of any size — whether you're a team of one or 100. It includes how to hire and structure a content marketing team, what marketing tools you'll need, what type of content you should create, and even recommends what metrics to track for analyzing campaigns. If you're aiming to establish or boost your online presence, leveraging tools like HubSpot's drag-and-drop website builder can be extremely beneficial. It helps you create a captivating digital footprint that sets the foundation for your content marketing endeavors.
4. New Product Launch Marketing Plan
This will be a roadmap for the strategies and tactics you‘ll implement to promote a new product. And if you’re searching for an example, look no further than Chief Outsiders' Go-To-Market Plan for a New Product :
![marketing plan in business plan ppt marketing plan examples: chief outsiders](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_3.webp?width=650&height=521&name=marketing-plan-examples_3.webp)
After reading this plan, you'll learn how to:
- Validate a product
- Write strategic objectives
- Identify your market
- Compile a competitive landscape
- Create a value proposition for a new product
- Consider sales and service in your marketing plan
If you're looking for a marketing plan for a new product, the Chief Outsiders template is a great place to start. Marketing plans for a new product will be more specific because they target one product versus its entire marketing strategy.
5. Growth Marketing Plan
Growth marketing plans use experimentation and data to drive results, like we see in Venture Harbour’s Growth Marketing Plan Template :
![marketing plan in business plan ppt marketing plan examples: venture harbour](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_16.webp?width=650&height=350&name=marketing-plan-examples_16.webp)
Venture Harbour's growth marketing plan is a data-driven and experiment-led alternative to the more traditional marketing plan. Their template has five steps intended for refinement with every test-measure-learn cycle. The five steps are:
- Experiments
![marketing plan in business plan ppt Download Now: Free Growth Strategy Template](https://no-cache.hubspot.com/cta/default/53/5f39f863-0316-486f-a5f3-849d76490a30.png)
I recommend this plan if you want to experiment with different platforms and campaigns. Experimentation always feels risky and unfamiliar, but this plan creates a framework for accountability and strategy.
- Louisville Tourism
- University of Illinois Urbana-Champaign
- Visit Oxnard
- Safe Haven Family Shelter
- Wright County Economic Development
- The Cultural Council of Palm Beach County
- Cabarrus County Convention and Visitors Bureau
- Visit Billings
1. Louisville Tourism
![marketing plan in business plan ppt Louisville Tourism Marketing Plan](https://blog.hubspot.com/hs-fs/hubfs/Louisville%20Tourism%20Marketing%20Plan.png?width=2000&height=1300&name=Louisville%20Tourism%20Marketing%20Plan.png)
It also divides its target market into growth and seed categories to allow for more focused strategies. For example, the plan recognizes Millennials in Chicago, Atlanta, and Nashville as the core of it's growth market, whereas people in Boston, Austin, and New York represent seed markets where potential growth opportunities exist. Then, the plan outlines objectives and tactics for reaching each market.
Why This Marketing Plan Works
- The plan starts with a letter from the President & CEO of the company, who sets the stage for the plan by providing a high-level preview of the incoming developments for Louisville's tourism industry
- The focus on Louisville as "Bourbon City" effectively leverages its unique cultural and culinary attributes to present a strong brand
- Incorporates a variety of data points from Google Analytics, Arrivalist, and visitor profiles to to define their target audience with a data-informed approach
2. University of Illinois Urbana-Champaign
![marketing plan in business plan ppt University Illinois](https://blog.hubspot.com/hs-fs/hubfs/University%20Illinois.png?width=2000&height=1300&name=University%20Illinois.png)
For example, students who become prospects as freshman and sophomore will receive emails that focus on getting the most out of high school and college prep classes. Once these students become juniors and seniors — thus entering the consideration stage — the emails will focus more on the college application process and other exploratory content.
- The plan incorporates competitive analysis, evaluation surveys, and other research to determine the makeup of its target audience
- The plan lists each marketing program (e.g., direct mail, social media, email etc.) and supplements it with examples on the next page
- Each marketing program has its own objectives, tactics, and KPIs for measuring success
3. Visit Oxnard
This marketing plan by Visit Oxnard, a convention and visitors bureau, is packed with all the information one needs in a marketing plan: target markets, key performance indicators, selling points, personas, marketing tactics by channel, and much more.
It also articulates the organization’s strategic plans for the upcoming fiscal year, especially as it grapples with the aftereffects of the pandemic. Lastly, it has impeccable visual appeal, with color-coded sections and strong branding elements.
- States clear and actionable goals for the coming year
- Includes data and other research that shows how their team made their decisions
- Outlines how the team will measure the success of their plan
4. Safe Haven Family Shelter
![marketing plan in business plan ppt marketing plan examples: safe haven family shelter](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_9.webp?width=650&height=457&name=marketing-plan-examples_9.webp)
This marketing plan by a nonprofit organization is an excellent example to follow if your plan will be presented to internal stakeholders at all levels of your organization. It includes SMART marketing goals , deadlines, action steps, long-term objectives, target audiences, core marketing messages , and metrics.
The plan is detailed, yet scannable. By the end of it, one can walk away with a strong understanding of the organization’s strategic direction for its upcoming marketing efforts.
- Confirms ongoing marketing strategies and objectives while introducing new initiatives
- Uses colors, fonts, and formatting to emphasize key parts of the plan
- Closes with long-term goals, key themes, and other overarching topics to set the stage for the future
5. Wright County Economic Development
![marketing plan in business plan ppt marketing plan examples: wright county](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_11.webp?width=650&height=357&name=marketing-plan-examples_11.webp)
Wright County Economic Development’s plan drew our attention because of its simplicity, making it good inspiration for those who’d like to outline their plan in broad strokes without frills or filler.
It includes key information such as marketing partners, goals, initiatives, and costs. The sections are easy to scan and contain plenty of information for those who’d like to dig into the details. Most important, it includes a detailed breakdown of projected costs per marketing initiative — which is critical information to include for upper-level managers and other stakeholders.
- Begins with a quick paragraph stating why the recommended changes are important
- Uses clear graphics and bullet points to emphasize key points
- Includes specific budget data to support decision-making
6. The Cultural Council of Palm Beach County
![marketing plan in business plan ppt marketing plan examples: cultural council of palm beach county](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_12.webp?width=650&height=337&name=marketing-plan-examples_12.webp)
This marketing plan presentation by a cultural council is a great example of how to effectively use data in your plan, address audiences who are new to the industry, and offer extensive detail into specific marketing strategies.
For instance, an entire slide is dedicated to the county’s cultural tourism trends, and at the beginning of the presentation, the organization explains what an arts and culture agency is in the first place.
That’s a critical piece of information to include for those who might not know. If you’re addressing audiences outside your industry, consider defining terms at the beginning, like this organization did.
- Uses quality design and images to support the goals and priorities in the text
- Separate pages for each big idea or new strategy
- Includes sections for awards and accomplishments to show how the marketing plan supports wider business goals
- Defines strategies and tactics for each channel for easy skimming
7. Cabarrus County Convention & Visitors Bureau
![marketing plan in business plan ppt marketing plan examples: carrabus county](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_15.webp?width=588&height=327&name=marketing-plan-examples_15.webp)
Cabarrus County’s convention and visitors bureau takes a slightly different approach with its marketing plan, formatting it like a magazine for stakeholders to flip through. It offers information on the county’s target audience, channels, goals, KPIs, and public relations strategies and initiatives.
We especially love that the plan includes contact information for the bureau’s staff members, so that it’s easy for stakeholders to contact the appropriate person for a specific query.
- Uses infographics to expand on specific concepts, like how visitors benefit a community
- Highlights the team members responsible for each initiative with a photo to emphasize accountability and community
- Closes with an event calendar for transparency into key dates for events
8. Visit Billings
![marketing plan in business plan ppt marketing plan examples: visit billings](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_7.webp?width=650&height=409&name=marketing-plan-examples_7.webp)
Visit Billing’s comprehensive marketing plan is like Cabarrus County’s in that it follows a magazine format. With sections for each planned strategy, it offers a wealth of information and depth for internal stakeholders and potential investors.
We especially love its content strategy section, where it details the organization’s prior efforts and current objectives for each content platform.
At the end, it includes strategic goals and budgets — a good move to imitate if your primary audience would not need this information highlighted at the forefront.
- Includes a section on the buyer journey, which offers clarity on the reasoning for marketing plan decisions
- Design includes call-outs for special topics that could impact the marketing audience, such as safety concerns or "staycations"
- Clear headings make it easy to scan this comprehensive report and make note of sections a reader may want to return to for more detail
What is a typical marketing plan?
In my experience, most marketing plans outline the following aspects of a business's marketing:
- Target audience
Each marketing plan should include one or more goals, the path your team will take to meet those goals, and how you plan to measure success.
For example, if I were a tech startup that's launching a new mobile app, my marketing plan would include:
- Target audience or buyer personas for the app
- Outline of how app features meet audience needs
- Competitive analysis
- Goals for conversion funnel and user acquisition
- Marketing strategies and tactics for user acquisition
Featured resource : Free Marketing Plan Template
What should a good marketing plan include?
A good marketing plan will create a clear roadmap for your unique marketing team. This means that the best marketing plan for your business will be distinct to your team and business needs.
That said, most marketing plans will include sections for one or more of the following:
- Clear analysis of the target market
- A detailed description of the product or service
- Strategic marketing mix details (such as product, price, place, promotion)
- Measurable goals with defined timelines
This can help you build the best marketing plan for your business.
A good marketing plan should also include a product or service's unique value proposition, a comprehensive marketing strategy including online and offline channels, and a defined budget.
Featured resource : Value Proposition Templates
What are the most important parts of a marketing plan?
When you‘re planning a road trip, you need a map to help define your route, step-by-step directions, and an estimate of the time it will take to get to your destination. It’s literally how you get there that matters.
Like a road map, a marketing plan is only useful if it helps you get to where you want to go. So, no one part is more than the other.
That said, you can use the list below to make sure that you've added or at least considered each of the following in your marketing plan:
- Marketing goals
- Executive summary
- Target market analysis
- Marketing strategies
What questions should I ask when making a marketing plan?
Questions are a useful tool for when you‘re stuck or want to make sure you’ve included important details.
Try using one or more of these questions as a starting point when you create your marketing plan:
- Who is my target audience?
- What are their needs, motivations, and pain points?
- How does our product or service solve their problems?
- How will I reach and engage them?
- Who are my competitors? Are they direct or indirect competitors?
- What are the unique selling points of my product or service?
- What marketing channels are best for the brand?
- What is our budget and timeline?
- How will I measure the success of marketing efforts?
How much does a marketing plan cost?
Creating a marketing plan is mostly free. But the cost of executing a marketing plan will depend on your specific plan.
Marketing plan costs vary by business, industry, and plan scope. Whether your team handles marketing in-house or hires external consultants can also make a difference. Total costs can range from a few thousand dollars to tens of thousands. This is why most marketing plans will include a budget.
Featured resource : Free Marketing Budget Templates
What is a marketing plan template?
A marketing plan template is a pre-designed structure or framework that helps you outline your marketing plan.
It offers a starting point that you can customize for your specific business needs and goals. For example, our template includes easy-to-edit sections for:
- Business summary
- Business initiatives
- Target market
- Market strategy
- Marketing channels
- Marketing technology
Let’s create a sample plan together, step by step.
Follow along with HubSpot's free Marketing Plan Template .
![marketing plan in business plan ppt HubSpot Mktg plan cover](https://blog.hubspot.com/hs-fs/hubfs/marketing-plan-examples_2-1.webp?width=291&height=371&name=marketing-plan-examples_2-1.webp)
1. Create an overview or primary objective.
Our business mission is to provide [service, product, solution] to help [audience] reach their [financial, educational, business related] goals without compromising their [your audience’s valuable asset: free time, mental health, budget, etc.]. We want to improve our social media presence while nurturing our relationships with collaborators and clients.
For example, if I wanted to focus on social media growth, my KPIs might look like this:
We want to achieve a minimum of [followers] with an engagement rate of [X] on [social media platform].
The goal is to achieve an increase of [Y] on recurring clients and new meaningful connections outside the platform by the end of the year.
Use the following categories to create a target audience for your campaign.
- Profession:
- Background:
- Pain points:
- Social media platforms that they use:
- Streaming platforms that they prefer:
For more useful strategies, consider creating a buyer persona in our Make My Persona tool .
Our content pillars will be: [X, Y, Z].
Content pillars should be based on topics your audience needs to know. If your ideal clients are female entrepreneurs, then your content pillars can be: marketing, being a woman in business, remote working, and productivity hacks for entrepreneurs.
Then, determine any omissions.
This marketing plan won’t be focusing on the following areas of improvement: [A, B, C].
5. Define your marketing budget.
Our marketing strategy will use a total of [Y] monthly. This will include anything from freelance collaborations to advertising.
6. Identify your competitors.
I like to work through the following questions to clearly indicate who my competitors are:
- Which platforms do they use the most?
- How does their branding differentiate?
- How do they talk to their audiences?
- What valuable assets do customers talk about? And if they are receiving any negative feedback, what is it about?
7. Outline your plan's contributors and their responsibilities.
Create responsible parties for each portion of the plan.
Marketing will manage the content plan, implementation, and community interaction to reach the KPIs.
- Social media manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
- Content strategist: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
- Community manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
Sales will follow the line of the marketing work while creating and implementing an outreach strategy.
- Sales strategists: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
- Sales executives: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
Customer Service will nurture clients’ relationships to ensure that they have what they want. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].
Project Managers will track the progress and team communication during the project. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].
Get started on your marketing plan.
These marketing plans serve as initial resources to get your content marketing plan started. But, to truly deliver what your audience wants and needs, you'll likely need to test some different ideas out, measure their success, and then refine your goals as you go.
Editor's Note: This post was originally published in April 2019, but was updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure t o learn more about how we use AI.
![marketing plan in business plan ppt New Call-to-action](https://no-cache.hubspot.com/cta/default/53/af934ebe-a3e6-4d2a-b12f-1c7ea40641fb.png)
Don't forget to share this post!
Related articles.
![marketing plan in business plan ppt Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise Marketing](https://blog.hubspot.com/hubfs/jasper%20ai%20head%20of%20marketing%20on%20mixed%20messages%20marketers%20face.png)
Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise Marketing
![marketing plan in business plan ppt The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence](https://blog.hubspot.com/hubfs/digital-marketing-strategies.png)
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
![marketing plan in business plan ppt 9 Pivotal Marketing Trends to Watch in 2024, According to Experts](https://blog.hubspot.com/hubfs/top%20marketing%20trends%20to%20watch.png)
9 Pivotal Marketing Trends to Watch in 2024, According to Experts
![marketing plan in business plan ppt Diving Deep Into Marketing in Construction (My Takeaways)](https://blog.hubspot.com/hubfs/construction%20marketing.png)
Diving Deep Into Marketing in Construction (My Takeaways)
![marketing plan in business plan ppt 11 Recommendations for Marketers in 2024 [New Data]](https://blog.hubspot.com/hubfs/Marketing%20Recommendations.png)
11 Recommendations for Marketers in 2024 [New Data]
![marketing plan in business plan ppt The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]](https://blog.hubspot.com/hubfs/top%20b2c%20marketing%20trends.png)
The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]
![marketing plan in business plan ppt 5 Marketing Trends That Might Not Survive in 2024 [HubSpot Research + Expert Insights]](https://blog.hubspot.com/hubfs/marketing%20trends%20that%20might%20not%20survive%202024.png)
5 Marketing Trends That Might Not Survive in 2024 [HubSpot Research + Expert Insights]
Everything You Need to Know About Webinar Marketing
![marketing plan in business plan ppt 7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)](https://blog.hubspot.com/hubfs/marketing%20questions.png)
7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)
![marketing plan in business plan ppt 50 Small Business Marketing Ideas for 2024](https://blog.hubspot.com/hubfs/small%20business%20marketing.png)
50 Small Business Marketing Ideas for 2024
Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform
35+ Best Marketing Plan & Strategy Presentation Templates
Plan for success with our marketing plan and strategy presentation templates. These tools provide a range of structured designs that can help you outline and communicate your marketing strategies effectively.
![marketing plan in business plan ppt View Information about Corporate Business Plan Template](https://designshack.net/wp-content/uploads/44e29d33-68cf-4c4f-a631-1439f4fc8a85-736x491.webp)
Corporate Business Plan Template
With this template, you can create business plans, pitch decks, slides for reports, guidelines, and much more with ease. All of the slides are customi...
PPT Keynote Google Slides
![marketing plan in business plan ppt View Information about B2B Marketing and Sales PowerPoint Template](https://designshack.net/wp-content/uploads/B2B-Marketing-and-Sales-Powerpoint-Template-1-1-736x490.webp)
B2B Marketing and Sales PowerPoint Template
Whether you’re working on a smart strategy for your B2B marketing approach or creating a master plan to beat your competitors, this B2B marketin...
![marketing plan in business plan ppt View Information about Gradient Marketing Plan PowerPoint Template](https://designshack.net/wp-content/uploads/Gradient-Marketing-Plan-PowerPoint-Template-1-736x490.webp)
Gradient Marketing Plan PowerPoint Template
This PowerPoint template is ideal for designing a more colorful and creative marketing plan for your projects. It features a design that uses gradient...
![marketing plan in business plan ppt View Information about Sales Deck Free PPT Template](https://designshack.net/wp-content/uploads/sales-deck-1-736x490.webp)
Sales Deck Free PPT Template
The Sales Deck Free PPT Template is an essential tool for presenting comprehensive sales strategies and reports. With 21 slides specifically designed ...
Download Free
![marketing plan in business plan ppt View Information about Green Marketing Strategy Presentation Template](https://designshack.net/wp-content/uploads/Green-Marketing-Strategy-Presentation-Template-1-736x490.webp)
Green Marketing Strategy Presentation Template
With 15 carefully crafted slides to choose from, this PowerPoint template will help you design the perfect marketing strategy for your agency and clie...
![marketing plan in business plan ppt View Information about Gruv Colorful Clean Marketing Plan PowerPoint Template](https://designshack.net/wp-content/uploads/Gruv-Colorful-Clean-Marketing-Plan-PowerPoint-Template-1-736x490.webp)
Gruv Colorful Clean Marketing Plan PowerPoint Template
You should always try to add a bit of color and creativity to your marketing presentations to make them look more attractive and interesting. This Pow...
![marketing plan in business plan ppt View Information about Colorful Marketing Plan PowerPoint Template](https://designshack.net/wp-content/uploads/Colorful-Marketing-Plan-PowerPoint-Template-1-736x490.webp)
Colorful Marketing Plan PowerPoint Template
Sometimes adding a little bit of color to your slides can do wonders for attracting and convincing your audience. This template will allow you to craf...
![marketing plan in business plan ppt View Information about EUY Digital Marketing Presentation Template](https://designshack.net/wp-content/uploads/EUY-Digital-Marketing-Presentation-Template-1-736x490.webp)
EUY Digital Marketing Presentation Template
If you’re looking for a slideshow design with a modern and clean design, this template is perfect for you. It’s designed for digital marke...
![marketing plan in business plan ppt View Information about Minimalist Marketing Plan PowerPoint Template](https://designshack.net/wp-content/uploads/Minimalist-Marketing-Plan-PowerPoint-Template-1-736x490.webp)
Minimalist Marketing Plan PowerPoint Template
If you’re not a fan of colorful designs, this PowerPoint presentation is for you. It comes with a very clean and minimalist slide design that ha...
![marketing plan in business plan ppt View Information about Creative Marketing Presentation Template](https://designshack.net/wp-content/uploads/Creative-Marketing-Presentation-Template-1-736x490.webp)
Creative Marketing Presentation Template
If you’re a freelancer or a marketing professional, this template is a must-have for you. It’s designed with individual marketers in mind ...
![marketing plan in business plan ppt View Information about Facebook Marketing Strategy PowerPoint Template](https://designshack.net/wp-content/uploads/Facebook-Marketing-Strategy-PowerPoint-Template-1-736x490.webp)
Facebook Marketing Strategy PowerPoint Template
Be sure to download this PowerPoint template if you’re a social media marketer. It features the perfect slide design for making marketing strate...
![marketing plan in business plan ppt View Information about Modern Marketing Plan Presentation Template](https://designshack.net/wp-content/uploads/Modern-Marketing-Plan-Presentation-Template-1-736x490.webp)
Modern Marketing Plan Presentation Template
This presentation template comes in both PowerPoint and Google Slides versions. It includes 30 unique slides for crafting many different kinds of mark...
![marketing plan in business plan ppt View Information about Stylish Marketing Plan Template for PowerPoint](https://designshack.net/wp-content/uploads/Stylish-Marketing-Plan-Template-for-Powerpoint-1-736x490.webp)
Stylish Marketing Plan Template for PowerPoint
This PowerPoint template comes with a clean and minimalist design. It also includes 30 unique slides that have a stylish content design that utilizes ...
![marketing plan in business plan ppt View Information about Infinity Marketing Plan Presentation Template](https://designshack.net/wp-content/uploads/Infinity-Marketing-Plan-Presentation-Template-1-736x490.webp)
Infinity Marketing Plan Presentation Template
This template is perfect for creating a marketing plan presentation with a modern approach. It includes 40 unique slide layouts full of editable vecto...
![marketing plan in business plan ppt View Information about Professional Marketing Plan PowerPoint Template](https://designshack.net/wp-content/uploads/Professional-Marketing-Plan-PowerPoint-Template-1-736x490.webp)
Professional Marketing Plan PowerPoint Template
Whether you’re designing a marketing strategy presentation for a small business or a corporate brand, this PowerPoint template can handle them a...
![marketing plan in business plan ppt View Information about Business Marketing PowerPoint Template](https://designshack.net/wp-content/uploads/Business-Marketing-PowerPoint-Template-1-736x490.webp)
Business Marketing PowerPoint Template
This marketing presentation template not only comes with a modern design but can also be used to create digital and traditional marketing plan slidesh...
![marketing plan in business plan ppt View Information about Product Marketing Strategy Presentation Template](https://designshack.net/wp-content/uploads/Product-Marketing-Strategy-Presentation-Template-1-736x490.webp)
Product Marketing Strategy Presentation Template
This PowerPoint template is designed for product marketing strategy presentations. It includes many unique slides that will help you showcase your mar...
![marketing plan in business plan ppt View Information about Di-Marketing Digital Marketing PowerPoint Template](https://designshack.net/wp-content/uploads/Di-Marketing-Digital-Marketing-PowerPoint-Template-1-736x490.webp)
Di-Marketing Digital Marketing PowerPoint Template
This is a multipurpose PowerPoint template made specifically for digital marketing agencies. It features a set of flexible slides that can be used to ...
![marketing plan in business plan ppt View Information about Clean Marketing Plan PowerPoint Template](https://designshack.net/wp-content/uploads/Clean-Marketing-Plan-PowerPoint-Template-1-736x490.webp)
Clean Marketing Plan PowerPoint Template
This is a multipurpose PowerPoint presentation that you can use to design all kinds of marketing presentations. It includes 80 unique slide designs in...
![marketing plan in business plan ppt View Information about Marketing Research Presentation PowerPoint Template](https://designshack.net/wp-content/uploads/Marketing-Research-Presentation-PowerPoint-Template-1-736x490.webp)
Marketing Research Presentation PowerPoint Template
When talking about research presentations, we can’t forget about marketing research. Most sales and marketing meetings usually include a sophist...
![marketing plan in business plan ppt View Information about Digital Marketing Strategy PowerPoint Template](https://designshack.net/wp-content/uploads/Digital-Marketing-Strategy-Presentation-Template-1-736x490.webp)
Digital Marketing Strategy PowerPoint Template
Featuring 20 unique slide layouts, this PowerPoint template is perfect for designing a presentation for a digital marketing plan. It can also be used ...
![marketing plan in business plan ppt View Information about Marketing Strategy Presentation PowerPoint Template](https://designshack.net/wp-content/uploads/Marketing-Strategy-Presentation-PowerPoint-Template-1-736x490.webp)
Marketing Strategy Presentation PowerPoint Template
Create a stylish marketing strategy presentation using this PowerPoint template. It comes with a set of slides that feature creative colors, shapes, a...
![marketing plan in business plan ppt View Information about Creative Marketing Plan PowerPoint Template](https://designshack.net/wp-content/uploads/Creative-Marketing-Plan-PowerPoint-Template-1-1-736x490.webp)
Creative Marketing Plan PowerPoint Template
You can craft an intricate and detailed marketing plan slideshow using this PowerPoint template. It comes with a total of 120 slides featuring all of ...
![marketing plan in business plan ppt View Information about Business Marketing Plan PowerPoint Template](https://designshack.net/wp-content/uploads/Business-Marketing-Plan-Powerpoint-Template-1-1-736x490.webp)
Business Marketing Plan PowerPoint Template
This PowerPoint template comes with a clean and modern slide design that will effectively highlight your marketing plan in a professional way. It incl...
![marketing plan in business plan ppt View Information about Simple Marketing Plan Presentation Template](https://designshack.net/wp-content/uploads/Simple-Marketing-Plan-Presentation-Template-1-736x490.webp)
Simple Marketing Plan Presentation Template
Another clean and simple presentation template you can use to make a marketing plan presentation with a distraction-free design. It includes 35 unique...
![marketing plan in business plan ppt View Information about Clean Marketing Strategy PowerPoint Template](https://designshack.net/wp-content/uploads/Clean-Marketing-Strategy-PowerPoint-Template-1-736x490.webp)
Clean Marketing Strategy PowerPoint Template
You can create a clean marketing strategy for your projects using this clean and minimalist PowerPoint template. It comes with 18 unique slides with e...
![marketing plan in business plan ppt View Information about Modern Marketing Plan PowerPoint Template](https://designshack.net/wp-content/uploads/Modern-Marketing-Plan-PowerPoint-Template-1-736x490.webp)
Modern Marketing Plan PowerPoint Template
This marketing presentation template is ideal for digital marketing agencies and freelancers. It features a bold and modern design with a two-tone col...
![marketing plan in business plan ppt View Information about Useful Marketing Strategy PowerPoint Template](https://designshack.net/wp-content/uploads/Useful-Marketing-Strategy-PowerPoint-Template-1-736x490.webp)
Useful Marketing Strategy PowerPoint Template
This is a must-have PowerPoint template for all marketers. It features some useful marketing charts, graphs, and infographic designs that are useful f...
![marketing plan in business plan ppt View Information about RENVAL Marketing Strategy PowerPoint Template](https://designshack.net/wp-content/uploads/RENVAL-Marketing-Strategy-PowerPoint-Template-1-736x490.webp)
RENVAL Marketing Strategy PowerPoint Template
You can use this PowerPoint template to design a presentation with a modern and clean design. It includes many useful slides for showcasing your servi...
![marketing plan in business plan ppt View Information about Trendy Marketing Strategy PowerPoint Template](https://designshack.net/wp-content/uploads/Trendy-Marketing-Strategy-PowerPoint-Template-1-736x490.webp)
Trendy Marketing Strategy PowerPoint Template
The trendy and stylish slide design is the main feature of this PowerPoint marketing template. It comes with 30 unique slides featuring modern content...
![marketing plan in business plan ppt View Information about Colorful Marketing Plan Presentation PowerPoint Template](https://designshack.net/wp-content/uploads/Colorful-Marketing-Plan-Presentation-PowerPoint-Template-1-736x490.webp)
Colorful Marketing Plan Presentation PowerPoint Template
You can use this PowerPoint marketing template to create bright and vibrant slideshows to present your marketing strategy. It includes 30 unique slide...
![marketing plan in business plan ppt View Information about Influencer Marketing PowerPoint Template](https://designshack.net/wp-content/uploads/Influencer-Marketing-PowerPoint-Template-1-1-736x490.webp)
Influencer Marketing PowerPoint Template
If you plan on creating a marketing campaign for influencers, this PPT is perfect for creating a marketing strategy or plan for the promotion. It come...
![marketing plan in business plan ppt View Information about Alpa Marketing Plan PowerPoint Template](https://designshack.net/wp-content/uploads/Alpa-Marketing-Plan-PowerPoint-Template-1-736x490.webp)
Alpa Marketing Plan PowerPoint Template
Alpa is another modern PowerPoint template that comes with a set of professional slide designs. This template includes 31 slides for creating marketin...
![marketing plan in business plan ppt View Information about Digital Marketing Proposal PowerPoint Template](https://designshack.net/wp-content/uploads/Digital-Marketing-Proposal-PowerPoint-Template-1-736x490.webp)
Digital Marketing Proposal PowerPoint Template
Create a killer marketing proposal to present your marketing strategy to your audience. The template includes 30 unique slides divided into multiple s...
![marketing plan in business plan ppt View Information about Minius Marketing Plan PowerPoint Template](https://designshack.net/wp-content/uploads/Minius-Marketing-Plan-PowerPoint-Template-1-736x490.webp)
Minius Marketing Plan PowerPoint Template
Minius is a creative marketing plan PowerPoint presentation template that comes with a dark color theme. It’s perfect for modern agencies and bu...
FAQs About Marketing Plan & Strategy Presentation Templates
What are marketing plan & strategy presentation templates.
Marketing Plan & Strategy Presentation Templates are pre-designed slides that can visualise your marketing strategies and plans, business metrics, demographic data, and other key information. These templates allow you to present your marketing ideas effectively and clearly to convince your audience – be it your team, stakeholders, or clients.
These templates usually cover key aspects such as company overview, product presentation, market analysis, competitor analysis, marketing goals and objectives, market strategy, marketing mix elements, and action plans. They provide you with a structured layout making it easier for you to input your own findings and strategies and deliver the presentation.
Why should I use Marketing Plan & Strategy Presentation Templates?
Marketing Plan & Strategy Presentation Templates can save you time by providing a ready-made template that you simply need to fill in with your content. They also ensure consistent branding across your presentations, making them look more professional. In addition, these templates help structure your presentation and guide you in including all relevant data and information required for a comprehensive marketing plan.
The templates are designed to be visually appealing and easy to navigate. This not only helps in retaining the interest of your audience but also enhances understanding and recall of the information presented. These factors together contribute to more effective and impactful presentations.
Where can I find Marketing Plan & Strategy Presentation Templates?
There are a number of online platforms where you can find Marketing Plan & Strategy Presentation Templates. PowerPoint and Google Slides offer a range of free templates. Some other sites that provide high-quality templates include SlideModel, SlideTeam, TemplateMonster, and GraphicRiver. Most of these platforms offer both free and premium templates.
In addition to these online platforms, there are also independent designers who create and sell custom marketing plan templates. You can find them on freelance platforms or through business networks. These custom templates can be tailored to your business's branding and specific needs.
Can I customize these Marketing Plan & Strategy Presentation Templates?
Yes, almost all Marketing Plan & Strategy Presentation Templates can be customized to match your brand identity and to align with your unique marketing strategies. You can usually change the colors, fonts, images, and layout to fit your needs. Most templates are designed in such a way that adding, removing, or editing slide content is quick and easy.
However, the level of customization can vary depending on the platform you choose. Unauthorized modifications or use may violate the terms and conditions of the template licenses. Therefore, it is advisable to understand the terms of use before you start to customise these templates.
What makes a good Marketing Plan & Strategy Presentation Template?
A good Marketing Plan & Strategy Presentation Template should be visually appealing, easy to comprehend, and organized in a logical manner. It should provide a clear and concise overview of your marketing strategy and objectives, customer segmentation, competitor analysis, and action plan. The ability to effectively showcase data using charts, graphs and infographics is a plus.
Importantly, a good template should align with your brand's identity and resonate with your intended audience. It should also be versatile enough to accommodate a variety of marketing strategies and scenarios, and be user-friendly for efficient editing and customization. Finally, it should offer a balance between professional design and business insights.
We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Manage Cookies
Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.
Strictly Necessary Cookies
These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.
Show cookie providers
- Google Login
Functionality Cookies
These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.
Performance Cookies
These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.
- Google Analytics
Targeting Cookies
These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.
- Google Tag Manager
- Infographics
- Daily Infographics
- Popular Templates
- Accessibility
- Graphic Design
- Graphs and Charts
- Data Visualization
- Human Resources
- Beginner Guides
Blog Marketing What is a Marketing Plan & How to Create One [with Examples]
What is a Marketing Plan & How to Create One [with Examples]
Written by: Sara McGuire Oct 26, 2023
![marketing plan in business plan ppt Marketing Plan Venngage](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/What-is-a-Marketing-Plan-and-How-to-Make-One-Blog-Header.png)
A marketing plan is a blueprint that outlines your strategies to attract and convert your ideal customers as a part of your customer acquisition strategy . It’s a comprehensive document that details your:
- Target audience: Who you’re trying to reach
- Marketing goals: What you want to achieve
- Strategies and tactics: How you’ll reach your goals
- Budget: Resources you’ll allocate
- Metrics: How you’ll measure success
In this article, I’ll explain everything you need to know about creating a marketing plan . If you need a little extra help, there are professionally designed marketing plan templates that’ll make the process much easier. So, let’s ditch the confusion and get started!
Click to jump ahead:
![](http://omraadeinfo.online/777/templates/cheerup1/res/banner1.gif)
What is a marketing plan?
How to write a marketing plan .
- Marketing plan v.s. business plan
- Types of marketing plans
9 marketing plan examples to inspire your growth strategy
Marketing plan faqs.
A marketing plan is a report that outlines your marketing strategy for your products or services, which could be applicable for the coming year, quarter or month.
Watch this quick, 13-minute video for more details on what a marketing plan is and how to make one yourself:
Typically, a marketing plan includes:
- An overview of your business’s marketing and advertising goals
- A description of your business’s current marketing position
- A timeline of when tasks within your strategy will be completed
- Key performance indicators (KPIs) you will be tracking
- A description of your business’s target market and customer needs
- A description of how you will measure the performance of the strategy
For example, this marketing plan template provides a high-level overview of the business and competitors before diving deep into specific goals, KPIs and tactics:
![marketing plan in business plan ppt Orange Content Marketing Plan Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Content-Marketing-Plan.png)
Learning how to write a marketing plan forces you to think through the important steps that lead to an effective marketing strategy . And a well-defined plan will help you stay focused on your high-level marketing goals.
With Venngage’s extensive catalog of marketing plan templates , creating your marketing plan isn’t going to be hard or tedious. In fact, Venngage has plenty of helpful communications and design resources for marketers. If you’re ready to get started, sign up for Venngage for Marketers now. It’s free to register and start designing.
![marketing plan in business plan ppt Venngage for Marketers Page Header](https://venngage-wordpress.s3.amazonaws.com/uploads/2020/07/Screen-Shot-2020-12-07-at-4.08.51-PM.png)
Whether you’re a team trying to set smarter marketing goals, a consultant trying to set your client in the right direction, or a one-person team hustling it out, Venngage for Marketers helps you get things done.
As mentioned above, the scope of your marketing plan varies depending on its purpose or the type of organization it’s for.
For example, you could create a marketing plan that provides an overview of a company’s entire marketing strategy or simply focus on a specific channel like SEO, social media marketing, content marketing and more, like in this example:
![marketing plan in business plan ppt content marketing plan template](https://venngage-wordpress.s3.amazonaws.com/uploads/2022/06/red-content-marketing-plan.png)
A typical outline of a marketing plan includes:
- Executive summary
- Goals and objectives
- User personas
- Competitor analysis/SWOT analysis
- Baseline metrics
- Marketing strategy
- Tracking guidelines
Below you will see in details how to write each section as well as some examples of how you can design each section in a marketing plan.
Let’s look at how to create a successful marketing plan (click to jump ahead):
- Write a simple executive summary
- Set metric-driven marketing goals
- Outline your user personas
- Research all of your competitors
- Set accurate key baselines & metrics
- Create an actionable marketing strategy
- Set tracking or reporting guidelines
1. Write a simple executive summary
Starting your marketing plan off on the right foot is important. You want to pull people into your amazing plan for marketing domination. Not bore them to tears.
![marketing plan in business plan ppt Creative Marketing Plan Executive Summary](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Creative-Marketing-Plan-Executive-Summary.jpeg)
One of the best ways to get people excited to read your marketing plan is with a well-written executive summary. An executive summary introduces readers to your company goals, marketing triumphs, future plans, and other important contextual facts.
![marketing plan in business plan ppt Standard Business Proposal Executive Summary](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Standard-Business-Proposal-Executive-Summary.jpeg)
Basically, you can use the Executive Summary as a primer for the rest of your marketing plan.
Include things like:
- Simple marketing goals
- High-level metrics
- Important company milestones
- Facts about your brand
- Employee anecdotes
- Future goals & plans
Try to keep your executive summary rather brief and to the point. You aren’t writing a novel, so try to keep it under three to four paragraphs.
Take a look at the executive summary in the marketing plan example below:
![marketing plan in business plan ppt Content Marketing Proposal Executive Summary](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Content-Marketing-Proposal-Executive-Summary.jpeg)
The executive summary is only two paragraphs long — short but effective.
The executive summary tells readers about the company’s growth, and how they are about to overtake one of their competitors. But there’s no mention of specific metrics or figures. That will be highlighted in the next section of the marketing plan.
An effective executive summary should have enough information to pique the reader’s interest, but not bog them down with specifics yet. That’s what the rest of your marketing plan is for!
The executive summary also sets the tone for your marketing plan. Think about what tone will fit your brand ? Friendly and humorous? Professional and reliable? Inspiring and visionary?
2. Set metric-driven marketing goals
After you perfect your executive summary, it’s time to outline your marketing goals.
(If you’ve never set data-driven goals like this before, it would be worth reading this growth strategy guide ).
This is one of the most important parts of the entire marketing plan, so be sure to take your time and be as clear as possible. Moreover, optimizing your marketing funnel is key. Employing effective funnel software can simplify operations and provide valuable customer insights. It facilitates lead tracking, conversion rate analysis, and efficient marketing optimization .
As a rule of thumb, be as specific as possible. The folks over at VoyMedia advise that you should set goals that impact website traffic, conversions, and customer success — and to use real numbers.
Avoid outlining vague goals like:
- Get more Twitter followers
- Write more articles
- Create more YouTube videos (like educational or Explainer videos )
- Increase retention rate
- Decrease bounce rate
Instead, identify key performance metrics (KPI) you want to impact and the percentage you want to increase them by.
Take a look at the goals page in the marketing plan example below:
![marketing plan in business plan ppt Creative Marketing Plan Goals](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Creative-Marketing-Plan-Goals.jpeg)
They not only identify a specific metric in each of their goals, but they also set a timeline for when they will be increased.
The same vague goals listed earlier become much clearer when specific numbers and timelines are applied to them:
- Get 100 new Twitter followers per month
- Write 5 more articles per week
- Create 10 YouTube videos each year
- Increase retention rate by 15% by 2020
- Decrease bounce rate by 5% by Q1
- Create an online course and get 1,000 new leads
- Focus more on local SEO strategies
- Conduct a monthly social media report to track progress
You can dive even deeper into your marketing goals if you want (generally, the more specific, the better). Here’s a marketing plan example that shows how to outline your growth goals:
![marketing plan in business plan ppt Growth Goals Roadmap Template for a Marketing Plan](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Growth-Goals-Roadmap-Template-for-a-Marketing-Plan.png)
3. Outline your user personas
Now, this may not seem like the most important part of your marketing plan, but I think it holds a ton of value.
Outlining your user personas is an important part of a marketing plan that should not be overlooked.
You should be asking not just how you can get the most visitors to your business, but how you can get the right visitors.
Who are your ideal customers? What are their goals? What are their biggest problems? How does your business solve customer problems?
Answering these questions will take lots of research, but it’s essential information to get.
Some ways to conduct user research are:
- Interviewing your users (either in person or on the phone)
- Conducting focus groups
- Researching other businesses in the same industry
- Surveying your audience
Then, you will need to compile your user data into a user persona guide.
Take a look at how detailed this user persona template is below:
![marketing plan in business plan ppt Persona Marketing Report Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Persona-Marketing-Report-Template-1.png)
Taking the time to identify specific demographic traits, habits and goals will make it easier for you to cater your marketing plan to them.
Here’s how you can create a user persona guide:
The first thing you should add is a profile picture or icon for each user persona. It can help to put a face to your personas, so they seem more real.
![marketing plan in business plan ppt Marketing Persona](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Marketing-Persona.png)
Next, list demographic information like:
- Identifiers
- Activities/Hobbies
The user persona example above uses sliding scales to identify personality traits like introversion vs. extroversion and thinking vs. feeling. Identifying what type of personality your target users tend to have an influence on the messaging you use in your marketing content.
Meanwhile, this user persona guide identifies specific challenges the user faces each day:
![marketing plan in business plan ppt Content Marketing Proposal Audience Personas](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Content-Marketing-Proposal-Audience-Personas.jpeg)
But if you don’t want to go into such precise detail, you can stick to basic information, like in this marketing plan example:
![marketing plan in business plan ppt Social Media Plan Proposal Template Ideal Customers](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Social-Media-Plan-Proposal-Template-Ideal-Customers.jpeg)
Most businesses will have a few different types of target users. That’s why it’s pertinent to identify and create several different user personas . That way, you can better segment your marketing campaigns and set separate goals, if necessary.
Here’s a marketing plan example with a segmented user persona guide:
![marketing plan in business plan ppt Mobile App Market Report](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Mobile-App-Market-Report.jpeg)
The important thing is for your team or client to have a clear picture of who their target user is and how they can appeal to their specific problems.
Start creating robust user personas using Venngage’s user persona guide .
4. Conduct an extensive competitor analysis
Next, on the marketing plan checklist, we have the competitor research section. This section will help you identify who your competitors are, what they’re doing, and how you could carve yourself a place alongside them in your niche — and ideally, surpass them. It’s something you can learn to do with rank tracking software .
Competitor research is also incredibly important if you are starting a blog .
Typically, your competitor research should include:
- Who their marketing team is
- Who their leadership team is
- What their marketing strategy and strategic marketing plan are (this will probably revolve some reverse-engineering)
- What their sales strategy is (same deal)
- Social Media strategy (are they using discounting strategies such as coupon marketing to get conversions)
- Their market cap/financials
- Their yearly growth (you will probably need to use a marketing tool like Ahrefs to do this)
- The number of customers they have & their user personas
Also, take as deep a dive as you can into the strategies they use across their:
- Blog/Content marketing
- Social media marketing
- SEO Marketing
- Video marketing
- And any other marketing tactics they use
Research their strengths and weaknesses in all parts of their company, and you will find some great opportunities. Bookmark has a great guide to different marketing strategies for small businesses if you need some more information there.
You can use this simple SWOT analysis worksheet to quickly work through all parts of their strategy as well:
![marketing plan in business plan ppt Competitive SWOT Analysis](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Competitive-SWOT-Analysis.png)
Click the template above to create a SWOT chart . Customize the template to your liking — no design know-how needed.
Since you have already done all the research beforehand, adding this information to your marketing plan shouldn’t be that hard.
In this marketing plan example, some high-level research is outlined for 3 competing brands:
![marketing plan in business plan ppt Content Marketing Proposal Competitive Research](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Content-Marketing-Proposal-Competitive-Research.jpeg)
But you could take a deeper dive into different facets of your competitors’ strategies. This marketing plan example analyses a competitor’s content marketing strategy:
![marketing plan in business plan ppt Competitor-Analysis-Content-Marketing-Plan-Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Competitor-Analysis-Content-Marketing-Plan-Template.jpeg)
It can also be helpful to divide your competitors into Primary and Secondary groups. For example, Apple’s primary competitor may be Dell for computers, but its secondary competitor could be a company that makes tablets.
Your most dangerous competitors may not even be in the same industry as you. Like the CEO of Netflix said, “Sleep is our competition.”
5. Set accurate key baselines & metrics
It’s pretty hard to plan for the future if you don’t know where your business stands right now.
Before we do anything at Venngage, we find the baselines so we can compare future results to something. We do it so much it’s almost like second nature now!
Setting baselines will allow you to more accurately track your progress. You will also be able to better analyze what worked and what didn’t work, so you can build a stronger strategy. It will definitely help them clearly understand your goals and strategy as well.
Here’s a marketing plan example where the baselines are visualized:
![marketing plan in business plan ppt Social Media Marketing Proposal Success Metrics](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Social-Media-Marketing-Proposal-Success-Metrics.jpeg)
Another way to include baselines in your plan is with a simple chart, like in the marketing plan example below:
![marketing plan in business plan ppt Simple-Blue-Social-Media-Marketing-Plan](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Simple-Blue-Social-Media-Marketing-Plan.jpeg)
Because data can be intimidating to a lot of people, visualizing your data using charts and infographics will help demystify the information.
6. Create an actionable marketing strategy
After pulling all the contextual information and relevant metrics into your marketing plan, it’s time to break down your marketing strategy.
Once again, it’s easier to communicate your information to your team or clients using visuals .
Mind maps are an effective way to show how a strategy with many moving parts ties together. For example, this mind map shows how the four main components of a marketing strategy interact together:
![marketing plan in business plan ppt Marketing Plan Mind Map Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Marketing-Plan-Mind-Map-Template.png)
You can also use a flow chart to map out your strategy by objectives:
![marketing plan in business plan ppt Action Plan Mind Map](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Action-Plan-Mind-Map.png)
However you choose to visualize your strategy, your team should know exactly what they need to do. This is not the time to keep your cards close to your chest.
Your strategy section may need to take up a few pages to explain, like in the marketing plan example below:
![marketing plan in business plan ppt Creative-Modern-Content-Marketing-Plan-Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Creative-Modern-Content-Marketing-Plan-Template.jpg)
With all of this information, even someone from the development team will understand what the marketing team is working on.
This minimalistic marketing plan example uses color blocks to make the different parts of the strategy easy to scan:
![marketing plan in business plan ppt Blue-Simple-Social-Media-Marketing-Plan-Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Blue-Simple-Social-Media-Marketing-Plan-Template.jpg)
Breaking your strategy down into tasks will make it easier to tackle.
Another important way to visualize your marketing strategy is to create a project roadmap. A project roadmap visualizes the timeline of your product with individual tasks. Our roadmap maker can help you with this.
For example, this project roadmap shows how tasks on both the marketing and web design side run parallel to each other:
![marketing plan in business plan ppt Simple Product Roadmap Plan Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2018/03/Simple-Product-Roadmap-Plan-Template.jpeg)
A simple timeline can also be used in your marketing plan:
![marketing plan in business plan ppt Strategy Timeline Infographic](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Strategy-Timeline-Infographic.png)
Or a mind map, if you want to include a ton of information in a more organized way:
![marketing plan in business plan ppt Business Strategy Mindmap Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Business-Strategy-Mindmap-Template.png)
Even a simple “Next, Now, Later” chart can help visualize your strategy:
![marketing plan in business plan ppt 3 Step Product Roadmap Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/3-Step-Product-Roadmap-Template.png)
7. Set tracking or reporting guidelines
Close your marketing plan with a brief explanation of how you plan to track or measure your results. This will save you a lot of frustration down the line by standardizing how you track results across your team.
Like the other sections of your marketing plan, you can choose how in-depth you want to go. But there need to be some clear guidelines on how to measure the progress and results of your marketing plan.
At the bare minimum, your results tracking guidelines should specify:
- What you plan to track
- How you plan to track results
- How often you plan to measure
But you can more add tracking guidelines to your marketing plan if you see the need to. You may also want to include a template that your team or client can follow, for client reporting , ensure that the right metrics are being tracked.
![marketing plan in business plan ppt Marketing Checklist](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Marketing-Checklist.png)
The marketing plan example below dedicates a whole page to tracking criteria:
![marketing plan in business plan ppt SEO Marketing Proposal Measuring Results](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/SEO-Marketing-Proposal-Measuring-Results.jpeg)
Use a task tracker to track tasks and marketing results, and a checklist maker to note down tasks, important life events, or tracking your daily life.
Similarly, the marketing plan example below talks about tracking content marketing instead:
![marketing plan in business plan ppt Social Media Marketing Proposal](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Social-Media-Marketing-Proposal.jpeg)
Marketing plan vs. marketing strategy
Although often used interchangeably, the terms “marketing plan” and “marketing strategy” do have some differences.
Simply speaking, a marketing strategy presents what the business will do in order to reach a certain goal. A marketing plan outlines the specific daily, weekly, monthly or yearly activities that the marketing strategy calls for. As a business, you can create a marketing proposal for the marketing strategies defined in your company’s marketing plan. There are various marketing proposal examples that you can look at to help with this.
A company’s extended marketing strategy can be like this:
![marketing plan in business plan ppt marketing strategy mind map](https://venngage-wordpress.s3.amazonaws.com/uploads/2022/06/marketing-strategy.png)
Notice how it’s more general and doesn’t include the actual activities required to complete each strategy or the timeframe those marketing activities will take place. That kind of information is included in a marketing plan, like this marketing plan template which talks about the content strategy in detail:
![marketing plan in business plan ppt Content Marketing Proposal](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Content-Marketing-Proposal-1.png)
Marketing plan v.s business plan
While both marketing plans and business plans are crucial documents for businesses, they serve distinct purposes and have different scopes. Here’s a breakdown of the key differences:
Business plan is a comprehensive document that outlines all aspects of your business, including:
- Mission and vision
- Products or services
- Target market
- Competition
- Management team
- Financial projections
- Marketing strategy (including a marketing plan)
- Operations plan
Marketing plan on the other hand, dives deep into the specific strategies and tactics related to your marketing efforts. It expands on the marketing section of a business plan by detailing:
- Specific marketing goals (e.g., brand awareness, lead generation, sales)
- Target audience analysis (detailed understanding of their needs and behaviors)
- Product: Features, benefits, positioning
- Price: Pricing strategy, discounts
- Place: Distribution channels (online, offline)
- Promotion: Advertising, social media, content marketing, public relations
- Budget allocation for different marketing activities
- Metrics and measurement to track progress and success
In short, business plans paint the entire business picture, while marketing plans zoom in on the specific strategies used to reach your target audience and achieve marketing goals.
Types of marketing plans that can transform your business strategy
Let’s take a look at several types of marketing plans you can create, along with specific examples for each.
1. General marketing strategic plan / Annual marketing plan
This is a good example of a marketing plan that covers the overarching annual marketing strategy for a company:
![marketing plan in business plan ppt marketing strategy template marketing plan](https://venngage-wordpress.s3.amazonaws.com/uploads/2022/06/marketing-strategy-template-marketing-plan.png)
Another good example would be this Starbucks marketing plan:
![marketing plan in business plan ppt Starbucks marketing plan example](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/07/Starbucks-marketing-plan-example.png)
This one-page marketing plan example from coffee chain Starbucks has everything at a glance. The bold headers and subheadings make it easier to segment the sections so readers can focus on the area most relevant to them.
What we like about this example is how much it covers. From the ideal buyer persona to actional activities, as well as positioning and metrics, this marketing plan has it all.
Another marketing plan example that caught our eye is this one from Cengage. Although a bit text-heavy and traditional, it explains the various sections well. The clean layout makes this plan easy to read and absorb.
![marketing plan in business plan ppt Cengage marketing plan example](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Cengage-marketing-plan-example.png)
The last marketing plan example we would like to feature in this section is this one from Lush cosmetics.
It is a long one but it’s also very detailed. The plan outlines numerous areas, including the company mission, SWOT analysis , brand positioning, packaging, geographical criteria, and much more.
![marketing plan in business plan ppt Lush marketing plan](https://venngage-wordpress.s3.amazonaws.com/uploads/2022/06/Lush-marketing-plan-example.png)
2. Content marketing plan
A content marketing plan highlights different strategies , campaigns or tactics you can use for your content to help your business reach its goals.
This one-page marketing plan example from Contently outlines a content strategy and workflow using simple colors and blocks. The bullet points detail more information but this plan can easily be understood at a glance, which makes it so effective.
![marketing plan in business plan ppt contently marketing plan](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Screen_Shot_2018-03-24_at_2.29.31_PM.png)
For a more detailed content marketing plan example, take a look at this template which features an editorial calendar you can share with the whole team:
![marketing plan in business plan ppt nonprofit content marketing plan](https://venngage-wordpress.s3.amazonaws.com/uploads/2022/06/nonprofit-content-marketing-plan.png)
3. SEO marketing plan
Your SEO marketing plan highlights what you plan to do for your SEO marketing strategy . This could include tactics for website on-page optimization , off-page optimization using AI SEO , and link building using an SEO PowerSuite backlink API for quick backlink profile checks.
This SEO marketing plan example discusses in detail the target audience of the business and the SEO plan laid out in different stages:
![marketing plan in business plan ppt SEO marketing plan example](https://venngage-wordpress.s3.amazonaws.com/uploads/2022/06/SEO-marketing-plan.png)
4. Social media marketing plan
Your social media marketing plan presents what you’ll do to reach your marketing goal through social media. This could include tactics specific to each social media channel that you own, recommendations on developing a new channel, specific campaigns you want to run, and so on, like how B2B channels use Linkedin to generate leads with automation tools and expand their customer base; or like making use of Twitter walls that could display live Twitter feeds from Twitter in real-time on digital screens.
For B2C brands, you can target Facebook and Instagram. Gain Instagram likes to build trust for your brand’s profile and post engaging content on both platforms
Edit this social media marketing plan example easily with Venngage’s drag-and-drop editor:
![marketing plan in business plan ppt social media marketing plan example](https://venngage-wordpress.s3.amazonaws.com/uploads/2022/06/social-media-marketing-plan.png)
5. Demand generation marketing plan
This could cover your paid marketing strategy (which can include search ads, paid social media ads, traditional advertisements, etc.), email marketing strategy and more. Here’s an example:
![marketing plan in business plan ppt promotional marketing plan](https://venngage-wordpress.s3.amazonaws.com/uploads/2022/06/promotional-marketing-plan.png)
1. Free marketing plan template
Here’s a free nonprofit marketing plan example that is ideal for organizations with a comprehensive vision to share. It’s a simple plan that is incredibly effective. Not only does the plan outline the core values of the company, it also shares the ideal buyer persona.
![marketing plan in business plan ppt marketing plan in business plan ppt](https://venngage-wordpress.s3.amazonaws.com/uploads/2023/10/image-121.png)
Note how the branding is consistent throughout this example so there is no doubt which company is presenting this plan. The content plan is an added incentive for anyone viewing the document to go ahead and give the team the green light.
2. Pastel social media marketing campaign template
Two-page marketing plan samples aren’t very common, but this free template proves how effective they are. There’s a dedicated section for business goals as well as for project planning .
![marketing plan in business plan ppt Pastel Social Media Marketing Plan Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Pastel-Social-Media-Marketing-Plan-Template.png)
The milestones for the marketing campaign are clearly laid out, which is a great way to show how organized this business strategy is.
3. Small business marketing strategy template
This marketing plan template is perfect for small businesses who set out to develop an overarching marketing strategy for the whole year:
Notice how this aligns pretty well with the marketing plan outline we discussed in previous sections.
In terms of specific tactics for the company’s marketing strategy, the template only discusses SEO strategy, but you can certainly expand on that section to discuss any other strategies — such as link building , that you would like to build out a complete marketing plan for.
4. Orange simple marketing proposal template
Marketing plans, like the sample below, are a great way to highlight what your business strategy and the proposal you wan to put forward to win potential customers.
![marketing plan in business plan ppt Orange Simple Marketing Proposal Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Orange-Simple-Marketing-Proposal-Template.png)
5. One-page marketing fact sheet template
This one-page marketing plan example is great for showcasing marketing efforts in a persuasive presentation or to print out for an in-person meeting.
![marketing plan in business plan ppt Nonprofit Healthcare Company Fact Sheet Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Nonprofit-Healthcare-Company-Fact-Sheet-Template.png)
Note how the fact sheet breaks down the marketing budget as well as the key metrics for the organization. You can win over clients and partners with a plan like this.
6. Light company business fact sheet template
This one-page sample marketing plan clearly outlines the marketing objectives for the organization. It’s a simple but effective way to share a large amount of information in a short amount of time.
![marketing plan in business plan ppt Light Company Business Fact Sheet Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Light-Company-Business-Fact-Sheet-Template.png)
What really works with this example is that includes a mission statement, key contact information alongside all the key metrics.
7. Marketing media press kit template
This press kit marketing plan template is bright and unmistakable as belonging to the Cloud Nine marketing agency . The way the brand colors are used also helps diversify the layouts for each page, making the plan easier to read.
![marketing plan in business plan ppt Marketing Media Press Kit Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Marketing-Media-Press-Kit-Template.png)
We like the way the marketing department has outlined the important facts about the organization. The bold and large numbers draw the eye and look impressive.
8. Professional marketing proposal template
Start your marketing campaign on a promising note with this marketing plan template. It’s short, sharp and to the point. The table of contents sets out the agenda, and there’s a page for the company overview and mission statement.
![marketing plan in business plan ppt Professional Marketing Proposal Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Professional-Marketing-Proposal-Template.png)
9. Social media marketing proposal template
A complete marketing plan example, like the one below, not only breaks down the business goals to be achieved but a whole lot more. Note how the terms and conditions and payment schedule are included, which makes this one of the most comprehensive marketing plans on our list.
![marketing plan in business plan ppt Checkered Social Media Marketing Proposal Template](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/12/Checkered-Social-Media-Marketing-Proposal-Template.png)
What should marketing plans include?
Marketing plans should include:
- A detailed analysis of the target market and customer segments.
- Clear and achievable marketing objectives and goals.
- Strategies and tactics for product promotion and distribution.
- Budget allocation for various marketing activities.
- Timelines and milestones for the implementation of marketing strategies.
- Evaluation metrics and methods for tracking the success of the marketing plan.
What is an executive summary in a marketing plan and what is its main goal?
An executive summary in a marketing plan is a brief overview of the entire document, summarizing the key points, goals, and strategies. Its main goal is to provide readers with a quick understanding of the plan’s purpose and to entice them to read further.
What are the results when a marketing plan is effective?
When a marketing plan is effective, businesses can experience increased brand visibility, higher customer engagement, improved sales and revenue, and strengthened customer loyalty.
What is the first section of a marketing plan?
The first section of a marketing plan is typically the “Executive Summary,” which provides a concise overview of the entire plan, including the business’s goals and the strategies to achieve them.
Now that you have the basics for designing your own marketing plan, it’s time to get started:
More marketing design guides and templates:
- Marketing Infographics: The Definitive Guide [Includes Infographic Templates]
- 20+ Business Pitch Deck Templates to Win New Clients and Investors
- 20+ White Paper Examples [Design Guide + White Paper Templates]
- The Evolution of Marketing [Timeline Infographic]
Discover popular designs
![marketing plan in business plan ppt](https://cdn.venngage.com/landing/img/infographic-maker.webp)
Infographic maker
![marketing plan in business plan ppt](https://cdn.venngage.com/landing/img/brochure-maker_v2.webp)
Brochure maker
![marketing plan in business plan ppt](https://cdn.venngage.com/landing/img/white-paper-maker.webp)
White paper online
![marketing plan in business plan ppt](https://cdn.venngage.com/landing/img/newsletter-maker.webp)
Newsletter creator
![marketing plan in business plan ppt](https://cdn.venngage.com/landing/img/flyer-maker.webp)
Flyer maker
![marketing plan in business plan ppt](https://cdn.venngage.com/landing/img/timeline-maker.webp)
Timeline maker
![marketing plan in business plan ppt](https://cdn.venngage.com/landing/img/letterhead_maker_v2.webp)
Letterhead maker
![marketing plan in business plan ppt](https://cdn.venngage.com/landing/img/mindmap-maker.webp)
Mind map maker
![marketing plan in business plan ppt](https://cdn.venngage.com/landing/img/ebook-maker.webp)
Ebook maker
The Easy Guide to Making a Business Plan Presentation
![marketing plan in business plan ppt pop-out-icon](https://creately.com/static/assets/common/icons/icon-pop-out.webp)
Failing to plan is planning to fail.
That’s why a business plan is crucial to your business. If you want to make sure that the promising business idea in your head is feasible, you have to start with a business plan .
Visuals make anything easier to understand. That’s why including them in your business plan presentation is a foolproof way to ensure that it’s readily welcomed by your audience and digested without confusion.
By no means is this business plan template limited to presentations; you can also include these diagrams in your business plan documents to make them more readable.
Following are downloadable Simple Business Plan Templates
- Business Plan Template PDF
- Business Plan Template Word
- Business Plan Template PowerPoint
What is a Business Plan?
Benefits of using a business plan presentation, executive summary, company profile, customer profiles.
- Perpetual Map
- Porter’s Five Forces
SWOT Analysis
Pest analysis, competitor profile.
- Competitive Intelligence
Marketing and Sales Strategies
Organizational structure and management, product canvas, value proposition canvas.
- Financial plan
Common Mistakes to Avoid When Creating a Business Plan Presentation
Faqs about business plan presentations, want to extend the guide to creating a business plan presentation.
Let’s start by clarifying the business plan definition.
A business plan is a document that describes your business in terms of what it does, the products and services it offers, your business strategy and business goals, and your action plan outlining how you plan to achieve your goals and earn money.
The main purposes of a business plan are to
- Show the future financial performance of the company and its economic situation for the owners and investors.
- Help identify risks that may affect the growth of the company and provide strategies to overcome them.
- Help make predictions about market trends, competitor behavior, customer requirements and define and prioritize key business objectives .
- Serve as a key resource for developing budgets
Clarity and Communication
A business plan presentation helps you communicate your business idea, goals, and strategies with clarity. It allows you to distill complex information into concise and visually appealing slides, making it easier for your audience to understand and grasp the key points. Presenting your business plan in a structured and organized manner enhances clarity and ensures that your message is effectively communicated.
Engaging and Persuasive
A well-designed and well-delivered business plan presentation can be highly engaging and persuasive. By using visual aids, such as graphs, charts, and images, you can capture the attention of your audience and create a memorable impact. Effective storytelling and compelling visuals can help you convey the value proposition of your business, showcase market opportunities, and convince investors, stakeholders, or potential partners to support your venture.
Feedback and Interaction
Presenting your business plan allows you to receive immediate feedback and engage in discussions with your audience. This feedback can be invaluable in refining your business strategy , identifying potential gaps or weaknesses, and addressing questions or concerns. The interactive nature of a presentation enables you to have a dialogue, gather insights, and build relationships with key stakeholders. It also provides an opportunity to demonstrate your expertise, passion, and confidence, which can further strengthen your credibility and increase the likelihood of securing support or funding for your business.
The Key Elements of a Business Plan
A business plan should contain the following key components.
- Executive summary
- Company profile
- Market analysis
- Marketing and sales strategies
- Organizational structure and management
- Services and products
Although this comes first, it’s smarter to write it at the end. The executive summary of your business plan should explain what is great about your business model and its products or services.
It should be concise and appealing to the reader. And it’s easier to write a meaningful summary once you have filled in the rest of your plan.
Your company profile should provide details on,
- Company history
- Overview of the company
- Mission Statement
- Key resources
- Business contact information
- Products or services
- Location details
- The market you serve
- Your key customers
- The customer issue you seek to solve
All these details can be presented in a much nicer way with an infographic like the one below. It’s easier to read and understand and more compact and clearer than paragraphs of detail.
![marketing plan in business plan ppt Company Profile Template](https://creately.com/static/assets/guides/business-plan-presentation/company-profile-template.webp)
Market Analysis
Through a market analysis , you can find enough detail to define your target market, its size, customer segments, and their needs.
Your market analysis should also include a competitor analysis, where you will research your key competitors in terms of their influence in the market, their strengths and weaknesses, the threats they pose to you, their products and services, their pricing plans, their marketing strategies etc.
Some visual techniques you can use in this section to present your data are
These aptly summarize all your findings on your customers such as their demographic details, jobs, responsibilities, needs, challenges etc.
![marketing plan in business plan ppt Customer Profile Template for Business Plan](https://creately.com/static/assets/guides/business-plan-presentation/customer-profile-template-for-business-plan.webp)
Perceptual Map
This tool helps you depict and analyze how your (potential) target customer perceives the brands or products of your competitors. It helps you make sense of your product or service’s competitive positioning through the survey data at your hand.
![marketing plan in business plan ppt Perceptual Map for Business Plan](https://creately.com/static/assets/guides/business-plan-presentation/perceptual-map-template.webp)
Porter’s Five Forces
This tool is used to assess your business competitive strength and position against your competitors. Using it you can understand whether your new product or service is profitable.
![marketing plan in business plan ppt Porters Five Forces Template for Business Plan](https://creately.com/static/assets/guides/business-plan-presentation/porter-fve-forces-template.webp)
SWOT analysis is a great way to determine the strengths and weaknesses of your competitors and the opportunities and threats they bring to you within the industry. You can also use it to assess the capabilities of your own company.
![marketing plan in business plan ppt SWOT Analysis Template for Business Plan](https://creately.com/static/assets/guides/business-plan-presentation/swot-analysis-template-for-business-plan.webp)
More on SWOT Analysis: What, Why and How to Use Them Effectively
PEST stands for Political, Economic, Socio-Cultural and Technological factors. It’s a great way to examine how the external forces in your market can impact your company. It will also help you shape your marketing strategy and develop your risk management plan.
![marketing plan in business plan ppt PEST Analysis Example](https://creately.com/static/assets/guides/business-plan-presentation/pest-analysis-example.webp)
View More More on SWOT Analysis: PEST Analysis Tools
All the details you have gathered on your competitors, such as their sales numbers, strategies, partners, suppliers etc. can be organized here. It’s a great way to prepare your competitor analysis data to be added to your business plan presentation.
![marketing plan in business plan ppt Competitor Profile Template for Business Plan](https://creately.com/static/assets/guides/business-plan-presentation/competitor-profile-template-for-business-plan.webp)
View More Competitor Analysis Tools
Competitive Intelligence Mind Map
Or you can convey these data in a mind map. You can use Creately Viewer to add this to your online documents, websites, intranet, Wiki, or business plan presentations. This way you can view any links included in the mind map and navigate through it easily.
![marketing plan in business plan ppt Competitor Intelligence Mind Map Template](https://creately.com/static/assets/guides/business-plan-presentation/competitive-intelligence-mind-map-for-business-plan.webp)
You can learn how to use these tools along with other useful techniques in more detail in;
View More Market Strategy Planning Tools
This is where you outline how you plan to market and sell your product. It’s easier to do now as you have extensive knowledge about your market, target customer and your competitors.
With your marketing strategy, you have to consider factors like your marketing or communication channels, marketing goals, marketing budgets, resources etc.
With your sales plan , pay attention to your sales targets, sales tools, resources etc.
You can use mind maps to visualize all this data to your audience. You can either use two mind maps to outline your sales and marketing strategies separately or a single mind map to showcase both.
Marketing and Sales Plan Template
![marketing plan in business plan ppt Marketing and Sales Plan template for business presentation](https://creately.com/static/assets/guides/business-plan-presentation/marketing-and-sales-plan-template.webp)
If you want separate a marketing plan and sales plan, check out the templates below,
- Marketing Plan Template for Business Plan Presentation
- Sales Plan Template for Business Plan Presentation
Who are the key personnel involved in your organization? List them down in this section along with their expertise.
Use an organizational chart to represent your team, their roles and skills. It can help you highlight the hierarchy of your organizational structure as well.
![marketing plan in business plan ppt Organizational Structure for Business Plan Presentation](https://creately.com/static/assets/guides/business-plan-presentation/org-chart-template-with-images-or-photos.webp)
Services and Products
This section explains your services or products and how they can benefit the customers. Here are some visualizations you can use to make this section more interesting to your audience.
Product canvas is a tool used to map, design and describe your product strategy. It takes into consideration your target audience, the important features of your product decided by storyboards , epics, design sketches, mockups , and the tasks you need to carry out to build the product.
![marketing plan in business plan ppt Product Canvas Template](https://creately.com/static/assets/guides/business-plan-presentation/product-canvas-template.webp)
Learn about this in more detail here .
It’s a tool you can use to ensure that your product or service fits the requirements of your customer. It helps you look into
- The value you can deliver to the customer via your product or service
- Which customer problems/s that you are trying to solve
- Which is the job that your product helps the customer to finish
- Which customer needs you are satisfying
- What are the different products you are offering to each customer segment
![marketing plan in business plan ppt Value Proposition Canvas for Business Plan](https://creately.com/static/assets/guides/business-plan-presentation/value-proposition-canvas.webp)
Financial Plan
This is the section where you provide all financial information related to your business. This section is required if you are presenting your business plan to investors.
It will include both historical data such as cash flow statements,profit and loss statements, income statements etc. and financial projections based on the impact of your new product.
If you are pitching a new product to your investors, you may also want to include your funding requirements.
For a business plan presentation, you can use a digital database of your financial information with a simple Creately mind map. You can link up all your financial statements on your mind map.
This way anyone who refers to the mind map can easily access the linked resources from one single place.
![marketing plan in business plan ppt Financial Plan Template](https://creately.com/static/assets/guides/business-plan-presentation/financial-plan-template.webp)
Overloading with Information
One of the most common mistakes is including too much information on each slide. This overwhelms the audience and makes it difficult for them to follow along. Keep your slides concise and focused on key points. Use bullet points or visuals to convey information effectively.
Lack of Visual Appeal
A presentation that lacks visual appeal can fail to engage the audience. Avoid using too much text and opt for visually appealing elements such as images, graphs, and charts. Use a consistent color scheme and fonts that are easy to read. Make sure your visuals support your message rather than distract from it.
Ignoring the Audience’s Needs
It’s essential to consider the needs and interests of your audience when creating a presentation. Tailor your content to address their concerns and provide relevant information. Avoid using jargon or technical terms that your audience may not understand. Focus on presenting the most compelling aspects of your business plan that align with their interests.
Lack of Practice and Rehearsal
Presenting a business plan without sufficient practice and rehearsal can lead to a lack of confidence and a disjointed delivery. Practice your presentation multiple times to become familiar with the content, timing, and transitions. Rehearse in front of a mirror or a small audience to receive feedback and improve your delivery.
By avoiding these common mistakes, you can create a compelling and effective presentation that effectively communicates your business plan to your audience.
In this post we have explained how to create a business plan presentation step-by-step. Make use of the templates that are provided to make your presentation more eye-catching and easy-to-understand.
Here are some more tips on making your presentation a hit.
Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.
More Related Articles
![marketing plan in business plan ppt Process Mapping Guide: Definition, How-to and Best Practices](https://creately.com/static/assets/guides/process-mapping-guide/hero.webp)
Amanda Athuraliya is the communication specialist/content writer at Creately, online diagramming and collaboration tool. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.
13 Free Business Plan Powerpoint Templates To Get Now
- Share on Facebook
- Share on Twitter
By Iveta Pavlova
in Freebies
4 years ago
Viewed 231,631 times
Spread the word about this article:
![marketing plan in business plan ppt 13 Free Business Plan Powerpoint Templates To Get Now](https://i.graphicmama.com/blog/wp-content/uploads/2020/01/13130530/Free-Business-Plan-Powerpoint-Templates.png)
Are you looking for business plan PowerPoint templates to grab right away and blow your audience away? In this selection, we’ve gathered 12 modern and completely free business plan PowerPoint templates designed according to the latest trends . The templates include everything you need in order to impress your potential partners with your business planning. They are easily editable, certainly memorable, and completely free to download.
You may also be interested in The Best Free PowerPoint Templates to Download in 2022
1. Strategic Business Free Powerpoint Template
![marketing plan in business plan ppt Strategic Business Free Powerpoint Template](https://i.graphicmama.com/blog/wp-content/uploads/2019/12/10102442/Strategic-Business-Free-Powerpoint-Template.jpg)
An attractive template for Powerpoint made to help you present your business plan and strategies. The template comes with 25 handy slides that can be edited according to your needs. Plus, you have over a hundred business icons and high-quality vector graphics to depict your concepts and ideas.
- 25 different slides
- PPT file format
- 16:9 aspect ratio
- 100 business icons and high-quality vector graphics
2. Voodoo 2.5 Free Powerpoint Template with Animations
![marketing plan in business plan ppt Voodoo 2.5 Free Powerpoint Template with Animations](https://i.graphicmama.com/blog/wp-content/uploads/2020/02/20144334/Voodoo-2.5-Free-Powerpoint-Template-with-Animations.png)
- 10 slides in the free version: 5 presentation slides and 5 infographic slides
- a modern, clean business design with smooth animations
- fully editable graphic elements and free fonts
- includes a dark version, as well
3. Investment Business Plan Template for Google Slides & Powerpoint
![marketing plan in business plan ppt Investment Business Plan Template for Google Slides & Powerpoint](https://i.graphicmama.com/blog/wp-content/uploads/2019/12/10102527/Investment-Business-Plan-Template-for-Google-Slides-Powerpoint.jpg)
A minimalist business plan Powerpoint template made in a modern style and a classy grayscale color theme. The template includes 30 different slides with super useful layouts. Pretty much, you’ve got all you need to present your business overview, market analysis and competition, marketing, management, operating, and financial plans, and more.
- 30 different slides for various purposes
- 16:9 widescreen format
- compatible with PowerPoint and Google Slides
- graphics, maps, and over 1000 icons
- attribution is required (in the final slide)
4. Insurance Business Plan Template for Google Slides & Powerpoint
![marketing plan in business plan ppt Insurance Free Business Plan Template for Google Slides & Powerpoint](https://i.graphicmama.com/blog/wp-content/uploads/2019/12/10102552/Insurance-Free-Business-Plan-Template-for-Google-Slides-Powerpoint.jpg)
A business plan presentation template is available with versions for PowerPoint and Google Slides. This template is made in a modern corporate style and is suitable for serious topics. With 30 different templates and customizable assets, you can easily include your business overview, present your sales, management, and financial plans, and more.
- 30 slides in a modern corporate style
- PowerPoint and Google Slides compatibility
- graphics, maps, and 1000+ icons for customization
5. Clean Corporate Biz Free Powerpoint Template
![marketing plan in business plan ppt Clean Corporate Biz Free Powerpoint Template](https://i.graphicmama.com/blog/wp-content/uploads/2019/12/10102617/Clean-Corporate-Biz-Free-Powerpoint-Template.jpg)
A clean Powerpoint template with 10 different slides for professional business presentations. In this short template, you will find all you need to present your business objectives, business plan, key features, and more. Loaded with useful graphs and charts, you will easily visualize your data, as well.
- 10 unique slides with a corporate feel
- 16:9 widescreen layout
- includes charts, graphs, maps, and more
6. A Free PowerPoint Template “Investor”
![marketing plan in business plan ppt Investor Business Free PowerPoint Template](https://i.graphicmama.com/blog/wp-content/uploads/2019/02/26130901/Investor-Business-Free-PowerPoint-Template.jpg)
- a professional corporate design
- 15 free slides in 16:9 widescreen aspect ratio
7. Marketing Plan Free Powerpoint Template
![marketing plan in business plan ppt Marketing Plan Free Powerpoint Template](https://i.graphicmama.com/blog/wp-content/uploads/2019/12/10102635/Marketing-Plan-Free-Powerpoint-Template.jpg)
A tastefully prepared business-themed presentation template for Powerpoint in a blue-and-green color scheme. This template is available in two aspect ratios: 4:3 and 16:9. It also contains useful data visualization tools like charts, graphs, tables, and more.
- 26 business-themed slides
- 4:3 and 16:9 aspect ratios
- includes tables, flowcharts, graphs, and more
![500+ Infographic templates for PowerPoint Infographic templates for PowerPoint](https://i.graphicmama.com/blog/wp-content/uploads/2021/08/05095232/infographic-templates-collection-gm.jpg)
8. Business Idea Free Powerpoint Template
![marketing plan in business plan ppt Business Idea Free Powerpoint Template](https://i.graphicmama.com/blog/wp-content/uploads/2019/12/10102655/Business-Idea-Free-Powerpoint-Template.jpg)
A rich business plan template consisting of 31 unique and useful slides. The design is available in 27 color schemes, so you can customize it according to your brand. You will find all kinds of charts, graphs, infographic slides, SWOT analysis slides, and more useful content.
- 31 useful slides
- 27 color options
9. “Nook” Minimalist Pitch Deck Powerpoint Template
![marketing plan in business plan ppt Nook Free Minimalist Pitch Deck Powerpoint Template](https://i.graphicmama.com/blog/wp-content/uploads/2019/12/10102730/Nook-Free-Minimalist-Pitch-Deck-Powerpoint-Template.jpg)
This template will allow you to make a quick overview of your company and business plan. With 12 attractively designed slides, made in a gold, white, and black color scheme, you will definitely impress with style and modern vision. Easy to edit with high-quality vector graphics included.
- 12 different slides with modern designs
10. Free Simple Business Plan Presentation Template
![marketing plan in business plan ppt Free Simple Business Plan Presentation Template](https://i.graphicmama.com/blog/wp-content/uploads/2019/12/10102752/Free-Simple-Business-Plan-Presentation-Template.jpg)
A simple and practical business plan template suitable for presentations in most PowerPoint versions, Keynote, and Google Slides. The 8 slides included are designed to be useful and effective in presenting your company data. You will find high-quality vector shapes, diagrams, charts, and infographics. The slides are versatile and can serve various purposes.
- 8 slides that can be edited easily
- compatible with PowerPoint, Keynote, Google Slides
- design with modern gradients
- free to download (requires your email)
11. Free ‘Xe’ PowerPoint Modern Business Minimal Template
![marketing plan in business plan ppt Free Xe PowerPoint Modern Business Minimal Template](https://i.graphicmama.com/blog/wp-content/uploads/2020/02/20144706/Free-Xe-PowerPoint-Modern-Business-Minimal-Template.png)
- 42 unique free slides with a modern, relaxing design
- includes animations, transitions, and video placeholders
- PPTX file format
12. Free Modern Business Powerpoint Template
![marketing plan in business plan ppt](https://i.graphicmama.com/blog/wp-content/uploads/2020/06/03111549/6-Free-Modern-Business-Powerpoint-Template.jpg)
A two-color design choice of light or dark including charts, maps, diagrams, and other useful slides for multipurpose presentations. a smooth, consistent, well-ordered look.
- Resolution – High 16:9
- Number of slides – 2 color versions of 34
- Color themes – white/light blue or dark/blue
13. Corporate Presentation Free Template
![marketing plan in business plan ppt](https://i.graphicmama.com/blog/wp-content/uploads/2021/01/27105518/PPT-presentation-template-12.png)
Clean and classic design suitable for presenting your business. The pack has 85 different slides for you to customize and adapt to your brand.
- Auto-animated
- Font file included
That’s all!
Fingers crossed that this collection helped you find the right free business plan Powerpoint tutorial for your needs. With their modern design and fully editable content, you are on the way to success for sure.
Would you like to browse even more freebies? Check out these suggestions:
- The Best Minimalist Powerpoint Templates for Free Download
- Top Resume Powerpoint Templates to Help You Stand Out
- The Best Free Infographic Templates in 2022 for Every Software
Premium: MultiSplash PowerPoint Templates
![marketing plan in business plan ppt MultiSplash - Presentation templates for PowerPoint and Google Slides](https://i.graphicmama.com/blog/wp-content/uploads/2019/02/20123038/multisplash-presentation-templates-1024x500.jpg)
A professionally designed PowerPoint template with 77 slides for every type of presentation – report, marketing, educational, product introduction, plans, and more.
- 77 multipurpose presentation slides
- 120 Icons and illustrations included
![marketing plan in business plan ppt](https://graphicmama.com/blog/wp-content/themes/gmblog/images/temp/hippo-ballet.png)
Add some character to your visuals
Cartoon Characters, Design Bundles, Illustrations, Backgrounds and more...
Like us on Facebook
Subscribe to our newsletter
Be the first to know what’s new in the world of graphic design and illustrations.
- [email protected]
Browse High Quality Vector Graphics
E.g.: businessman, lion, girl…
Related Articles
70 free cartoon kid characters to bring joy to the designer’s playground, 100+ free powerpoint graphics for better presentations [free ppt], the top 63 most awesome and free character animator puppets for 2021, monster business card template in illustrator (tutorial + freebie), 50 free business cartoon illustrations you can use in your projects, 500+ free and paid powerpoint infographic templates:, enjoyed this article.
Don’t forget to share!
- Comments (0)
![marketing plan in business plan ppt](https://i.graphicmama.com/blog/wp-content/uploads/2019/07/09134406/Iveta-Pavlova-Design-Writer-1-150x150.jpg)
Iveta Pavlova
Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.
![marketing plan in business plan ppt marketing plan in business plan ppt](https://i.graphicmama.com/blog/wp-content/uploads/2017/11/27130619/widget-img-1-1.png)
Thousands of vector graphics for your projects.
Hey! You made it all the way to the bottom!
Here are some other articles we think you may like:
![marketing plan in business plan ppt Free Facebook Cover Templates](https://i.graphicmama.com/blog/wp-content/uploads/2020/01/13155430/Free-Facebook-Cover-Templates.png)
Free Facebook Cover Templates: 6 Sources to Check Out
by Iveta Pavlova
![marketing plan in business plan ppt isometric and 3d illustrations](https://i.graphicmama.com/blog/wp-content/uploads/2020/02/28123829/isometric-and-3d-illustrations-free-and-paid.png)
Free Vectors
20 beautiful isometric & 3d illustrations for your designs: free and paid.
by Lyudmil Enchev
![marketing plan in business plan ppt Free GIFs for PowerPoint](https://i.graphicmama.com/blog/wp-content/uploads/2021/07/26150716/Free-Gifs-for-PowerPoint.png)
Free Gifs for PowerPoint to Animate Your Killer Presentation
by Al Boicheva
Looking for Design Bundles or Cartoon Characters?
A source of high-quality vector graphics offering a huge variety of premade character designs, graphic design bundles, Adobe Character Animator puppets, and more.
![marketing plan in business plan ppt SlideTeam](https://www.slideteam.net/static/version1715836031/frontend/Slideteam/default/en_US/images/logo.png)
Researched by Consultants from Top-Tier Management Companies
![marketing plan in business plan ppt Banner Image](https://www.slideteam.net/static/version1715836031/frontend/Slideteam/default/en_US/Tatva_Ebook/images/banner_img.png)
Powerpoint Templates
Icon Bundle
Kpi Dashboard
Professional
Business Plans
Swot Analysis
Gantt Chart
Business Proposal
Marketing Plan
Project Management
Business Case
Business Model
Cyber Security
Business PPT
Digital Marketing
Digital Transformation
Human Resources
Product Management
Artificial Intelligence
Company Profile
Acknowledgement PPT
PPT Presentation
Reports Brochures
One Page Pitch
Interview PPT
All Categories
Marketing Plan to Enhance Business Performance - With Free PPT & PDF
![marketing plan in business plan ppt Marketing Plan to Enhance Business Performance - With Free PPT & PDF](https://www.slideteam.net/wp/wp-content/uploads/2023/07/1-Banner-28-7-final.jpg)
Mannat Bhalla
![marketing plan in business plan ppt author-user](https://www.slideteam.net/static/version1715836031/frontend/Slideteam/default/en_US/FishPig_WordPress/images/blog/calander-icon.png)
To stand out and attract an audience in today's world of fierce competition, it is a difficult undertaking. However, this coincides with the arrival of online marketing, which has altered the nature of the advertisement. You can take advantage of the shifting tides of time and ride the waves of success by utilizing the power of Marketing plan. Allow me to show you.
Marketing Plan: Map for the Treasure Hunt
The best way to explain a marketing plan is as a road map for advertising and measures to achieve certain business goals, such as increasing brand awareness, expanding client base, and establishing brand credibility. It entails methods for effectively marketing products both offline and online.
A marketing strategy will significantly improve the performance of your business. It gives you a clear course to follow. Your marketing team will have a plan to follow. Production rises, and wasted effort falls when everyone is focused on the same goals.
You'll be able to pinpoint your target audience and choose how to best interact with them. A marketing plan also helps with effective resource allocation, budgeting, and a strategy-focused approach. By analyzing your competitors and making plans for how to outperform them, you can get a competitive edge. Marketing planning will assist you in identifying new growth opportunities that will set your business apart from the competition.
“Plans are nothing; planning is everything.” ― Dwight D. Eisenhower, former U.S. President.
Finally, Specific objectives and indicators are included in a marketing plan so you can track your progress. By acquiring and evaluating information, you can boost performance, modify your strategies, and confidently reach decisions.
Now I know this sounds like a lot of work, but worry not, this PowerPoint presentation, which is 100% editable and well-researched, will lay out the steps clearly for you. It will help you and your marketing team realize the importance of having a solid marketing plan. It emphasizes the value of strategic marketing planning and how this can impact business performance.
Additionally, it shows slides that will help you comprehend the differences between offline and online marketing as well as how to sell your items online to attract more users. It also outlines marketing plans designed specifically for various social media platforms.
I have also included a Free PPT & Free PDF to help you kick-start your journey!
Template : Steps to Formulate Business Marketing Plan
This slide shows the five stages process which can be used by organizations to develop strategic marketing plans.
It includes various steps such as:
- Market analysis: Research rivals thoroughly and conduct a SWOT study (which stands for Strength, Weakness, Opportunity, and Threat) on your competitors. This will help you to decide what your target market is.
- Set goals: Developing a plan will enable you to see the big picture more clearly. It will assist you in boosting website traffic, sales, and brand recognition.
- Outline: Create a plan for your marketing initiatives. Develop a social media marketing strategy and choose the online and offline platforms for product promotion.
- Develop a budget: Create annual, quarterly, and monthly budgets, as well as budgets for specific marketing efforts to keep you on target.
- Evaluate: Utilize key performance indicators to evaluate the effectiveness of the marketing plan. This will enable you to pinpoint areas for improvement and take the appropriate actions.
![marketing plan in business plan ppt Steps to Formulate Business Marketing Plan](https://www.slideteam.net/wp/wp-content/uploads/2023/07/1.Steps-to-Formulate-Business-Marketing-Plan.png)
Download this Template Now
Planning is necessary. These tactics will assist you in maintaining the direction of your business and will highlight any areas that want improvement.
Template : Marketing Mix for Better Product Understanding
This slide displays the marketing mix, which can help organizations with planning, developing, and executing effective marketing strategies. It includes 7Ps which are:
- Place: Decide where you want to display your merchandise. You can do it through the wholesale, online, or retail markets.
- Price: Good pricing is important before any product is launched or established. Develop a value-based pricing plan and a penetration strategy.
- Promotion: Online marketing is, at present the rage. However, offline marketing is still significant since consumers like to interact with products in person. Pick a display strategy for your product, both online and offline.
- People: The people working for your company are very important. To ensure a great experience for your consumers, this requires competent management, committed staff, and exceptional customer service.
- Process: The procedures involved in manufacturing, distributing, and selling must all be considered. To ensure efficiency and efficacy in getting your items to market, streamline these processes.
- Physical evidence: Use user experiences and product demonstrations as verifiable proof of the value and quality of your product. With potential customers, these can aid in establishing credibility and trust.
- Product: By focusing on high quality and affordability and offering a generous guarantee period, such as a one-year warranty, you can make your product stand out from the competition.
![marketing plan in business plan ppt Marketing Mix for Better Product Understanding](https://www.slideteam.net/wp/wp-content/uploads/2023/07/2.-Marketing-Mix-for-Better-Product-Understanding-1024x576.png)
You can strengthen your business’s marketing strategies and boost its overall competitiveness in the market by considering these 7Ps of the marketing mix.
Template : Different Types of Marketing Approaches For Business
The process of promoting and selling goods and services is known as marketing. This slide shows two types of marketing, i.e., offline and online marketing which can be used by businesses to promote products.
Offline marketing: Reaching the target audience by using offline media or channels, which include:
- Print marketing: Employing printed materials like newspapers, brochures, and flyers.
- Broadcasting: Utilizing radio or television commercials to reach a large audience.
- Outdoor marketing: This includes billboards, banners, or posters to draw in new customers.
- One-to-one marketing: This means developing personalized marketing strategies that involve direct interactions with clients, such as phone conversations or customized emails.
- Referral marketing: Applying word-of-mouth advertising, referral marketing includes motivating current clients to recommend your products to their contacts.
Online marketing: Reaching the target audience by using online media or channels, which include:
- Social media marketing: This includes social media platforms that can increase brand recognition and engage customers through content and advertisements.
- Content marketing: This includes blog posts, videos, and infographics to engage and keep clients.
- Email marketing: It is the practice of using email campaigns to reach out to clients directly and distribute marketing materials like newsletters or updates.
- Search engine optimization: It is the process of improving a website's metadata, structure, and organic search engine ranks.
- Pay per click: This includes running online advertisements where companies are charged for each click on their ads, which are often displayed on search engines or other websites.
![marketing plan in business plan ppt Different Types of Marketing Approaches for Business](https://www.slideteam.net/wp/wp-content/uploads/2023/07/3.Different-Types-of-Marketing-Approaches-for-Business.png)
Businesses can successfully reach their target audience and raise brand awareness by utilizing both offline and online marketing strategies.
Template : How Offline Marketing is Different from Online Promotion?
This slide showcases a comparison between online marketing and traditional offline marketing. The comparison is done based on:
- Target audience: In the case of offline marketing local audience can be reached through conventional media outlets like print, radio, television, or direct mail. Whereas in the case of online marketing global audience can be reached via social media or websites.
- Documentation: Online marketing relies on digital documents and software, which make it conveniently accessible anytime, anywhere, as opposed to offline marketing, which depends on physical material.
- Marketing cost: Online marketing is cost-effective since it is more technologically advanced and flexible. While the costs associated with offline marketing—such as production and distribution—are often higher.
- Real-time result: Online marketing offers real-time tracking and analytics, allowing for fast evaluation of marketing campaigns and altering methods as needed. Results are not immediately measurable and may take weeks to examine in offline marketing.
- Communication: Online advertising promotes consumer interactions by enabling interactive two-way interaction with the target audience, whereas in offline marketing serves as a one-way channel to interact with the target audience.
- Marketing approach: Offline marketing allows to build of personal connections with customers, whereas online marketing connects to customers via online channels.
- Consumer interaction: Offline marketing allows limited communication with customers, whereas in case of online marketing enables direct communication via social media, online help, live chats, and interactive content.
![marketing plan in business plan ppt How Offline Marketing is Different from Online Promotion](https://www.slideteam.net/wp/wp-content/uploads/2023/07/4.How-Offline-Marketing-is-Different-from-Online-Promotion.png)
You can evaluate the benefits and drawbacks of both online and offline marketing tactics, which will help you to make educated judgments when it comes to marketing your business.
Template : Overview of Various Online Marketing Forms
This slide describes various types of online marketing, which will provide you with useful insight for advertising products on digital marketing platforms. The major forms covered are:
- Social media marketing: Use social media apps to promote your product to a vast audience, for example, Instagram, TikTok, YouTube, Twitter, etc.
- Content marketing: Create and share online material such as blogs, videos, and social media posts to boost customer engagement and profits.
- Email marketing: Create emails and deliver them to your target market to advertise your products or services. Additionally, you'll be able to connect to your audience on a more personal level.
- Search engine optimization: For your product to appear at the top of a customer's search results when they try to buy something, you need to make it more visible on Google, Bing, and other search engines.
- Pay per click : Each time one of the product ads is clicked, pay the marketers a fee. These advertisements, which can be displayed on different websites, can also serve as subtle promotions for your goods.
![marketing plan in business plan ppt Overview of Various Online Marketing Forms](https://www.slideteam.net/wp/wp-content/uploads/2023/07/5.Overview-of-Various-Online-Marketing-Forms.png)
Businesses can successfully connect with their target audience, increase brand visibility, and encourage customer involvement by utilizing these online marketing methods.
Template : Instagram Marketing Strategies to Boost User Engagement
This slide displays various successful Instagram advertising strategies which can lead to enhanced customer engagement rates. It includes techniques such as:
- Business account: Creating a business account will provide you access to Instagram's advertising tools, which will help you expand your brand and reach a wider audience for better engagement with your posts.
- Hashtags: Use relevant hashtags to grow your Instagram following. With these, you can reach more people and categorize your post for easier discovery.
- Sponsored ads: Create tailored advertisements to generate leads and sales. You can have a global reach allowing you to connect with more audiences.
- Cross promotions: To grow your Instagram following and reach, invite followers from other social media platforms to follow and interact with your Business Instagram account, which Helps in increasing followers.
![marketing plan in business plan ppt Instagram Marketing Strategies to Boost User Engagement](https://www.slideteam.net/wp/wp-content/uploads/2023/07/6.Instagram-Marketing-Strategies-to-Boost-User-Engagement.png)
These strategies will successfully enhance customer engagement and boost your brand awareness on Instagram.
Template : Tactics to Create an Effective TikTok Marketing Strategy
This slide represents the techniques to be used by marketers to develop a successful strategy to promote the company’s brand, products, and services on TikTok. It includes:
- Define target audience: Determine TikTok target audience based on characteristics like age, income level, and interests. This helps in creating campaigns that appeal to the target demographic.
- Perform competitive audit: Analyze rivals of your brand that are significant on TikTok in-depth. Perform a SWOT analysis which will help to determine their strengths and weaknesses. To increase your visibility and reach, collaborate with influencers and celebrities.
- Set goals: Set quantifiable targets that are in line with your overall company goals, for example, the number of new customers by the end of the quarter and enhanced customer engagement rate.
- Track progress: Keep track and evaluate the success of the strategies you've put in place on TikTok. This will help you to analyze which strategies are working and which need improvement.
![marketing plan in business plan ppt Tactics to Create Effective TikTok Marketing Strategy](https://www.slideteam.net/wp/wp-content/uploads/2023/07/7.Tactics-to-Create-Effective-TikTok-Marketing-Strategy.png)
Use these TikTok strategies and successfully advertise your company’s goods and services, as well as accomplish your corporate goals.
Template : Key YouTube Marketing Techniques for Organizations
This slide presents various techniques which can be used by marketers to engage more customers to through effective YouTube advertising. It includes techniques such as:
- Select YouTube ad format wisely: Select the ad format that best serves your advertising objectives. Consider using Discovery advertisements to increase brand recognition. The target market becomes more aware of the brand thanks to this strategy.
- Take advantage of YouTube targeting options: Manage who sees your advertisements. To target specific consumers based on their hobbies and habits, add affinity audiences. This tactic improves targeting audience and increases the chance of conversion rates.
- Set up video remarketing: Use video remarketing to advertise to website visitors in other online locations. You can expand the audience for your content and strengthen your brand messaging by retargeting website visitors who have previously expressed interest in it.
![marketing plan in business plan ppt Key YouTube Marketing Techniques for Organizations](https://www.slideteam.net/wp/wp-content/uploads/2023/07/8.Key-YouTube-Marketing-Techniques-for-Organizations.png)
Businesses can successfully attract more customers with YouTube advertising by using these strategies.
Template : S teps to Formulate a Content Marketing Plan
This slide shows eight steps that can be used by marketing managers to develop a content marketing plan. It includes:
- Set goals: Clearly state your main goals for the content marketing strategy, such as boosting audience engagement and raising brand exposure.
- Identify target audience: To better understand the target audience, identify the consumer persona and pick up demographic data, such as age, gender, and income.
- Research competitors: To gain a competitive edge, investigate the marketing tactics used by rivals and examine their pricing practices.
- Plan publishing schedule: Create a calendar listing the days for content publication, and designate the people in charge of content creation.
- Plan resources: Choose whether to handle content development internally or externally, and appoint a content management and advertising manager to supervise the process.
- Develop a strategy: Decide which platforms to publish your material on and how you'll effectively promote and distribute it.
- Review: Continually assess the effectiveness of your advertisements, pinpoint the most well-liked content, and assess the most popular websites.
- Keyword research: Do keyword research to identify the volume of searches for relevant terms and create an approach to keywords that will enhance the visibility of your content.
![marketing plan in business plan ppt Steps to Formulate Content Marketing Plan](https://www.slideteam.net/wp/wp-content/uploads/2023/07/9.Steps-to-Formulate-Content-Marketing-Plan.png)
Marketing managers can use these steps to create a thorough content marketing strategy that will boost your customers.
Template: Steps to Develop an Effective Email Marketing Strategy
This slide exhibits five steps of email marketing strategy for running successful campaigns. The steps are:
- Set email marketing goals: Define your goals. For example, your goals can be to boost brand engagement through emails and to increase the open rate.
- Know the target audience: Effective email design requires knowing your audience. Create segments and categories for your target audience based on factors like geography, age, gender, and psychographics (such as interests and habits).
- Determine email types: Use a variety of emails to increase sales, such as relational emails for customer relationship building, transactional emails for confirmation of orders and updates, and promotional emails for deals and discounts.
- Plan emails: Create a simple email style or template that complements the visual identity of your company. Consistency in design also aids in building brand recognition.
- Craft emails: Carefully consider the subject line and attempt to keep it short. Email recipients are more likely to open and interact with a message if the subject line is intriguing.
![marketing plan in business plan ppt Steps to Develop Effective Email Marketing Strategy](https://www.slideteam.net/wp/wp-content/uploads/2023/07/10.-Steps-to-Develop-Effective-Email-Marketing-Strategy.png)
Following these guidelines will help businesses create an email marketing strategy that will successfully targets the intended audience .
It's a wrap! Let's use effective marketing techniques to improve the performance of your company. First, understand your audience and take a cue from rivals. Set objectives-compatible goals. Use social media to your advantage, produce eye-catching material, and interact with your followers on websites like Instagram, YouTube, and TikTok. Create compelling social networking posts with content marketing. For efficient email marketing, personalize your emails. Select the appropriate platforms for your online advertising, and try out various ad formats. Utilize exact demographics and interests to target your audience. Analyze measurements and progress, then alter strategy as necessary. Remember! Do not underestimate the value of planning, scheduling, conducting keyword research, and monitoring website traffic and popular content. Always remember to adjust the plan according to your business needs. Good luck!
For more information or customization, visit us at SlideTeam or call us at +1-408-659-4170 .
Frequently Asked Questions:
Q: How can I determine the target audience for my marketing campaigns?
A: Consider their demographics, such as age, gender, and income, to determine who your target audience is. Analyze their psychographics, actions, and interests as well. You can effectively customize your advertising strategies with the use of this information.
Q: What are some effective online marketing strategies?
A: Online marketing offers a variety of methods, such as pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and search engine optimization (SEO). Each approach can be used to connect with and reach a larger audience and has its own advantages.
Q: How can I measure the success of my marketing efforts?
A: To evaluate the performance of a marketing campaign, it is crucial to track and analyze critical metrics. Utilize analytics software to track user engagement, website traffic, conversion rates, and return on investment. Review the effectiveness of your strategies frequently, and adapt as needed for optimum results.
Q: What are the benefits of collaborating with influencers for marketing campaigns?
A: You can benefit from their established following and credibility by working with influencers. Influencers can increase the appeal of your business, raise brand awareness, and encourage genuine interaction with their followers.
Q: How important are content planning and scheduling in marketing?
A: For constant and successful marketing, content preparation and scheduling are essential. You can guarantee consistent and timely content distribution by creating a content plan and schedule. This supports campaign objectives, sustains audience interest, and improves overall brand messaging.
Related posts:
- Top 10 Free Marketing Google Slides Templates For Winning Business
- Top 20 Performance Review Templates For a Perfect Performance Evaluation
- Top-Notch B2B Communication Strategies For Marketing Like a Pro (Top 10 Templates Included)
- Top 10 Marketing Plan Examples that will Inspire You to Hit the Bullseye
Liked this blog? Please recommend us
![marketing plan in business plan ppt marketing plan in business plan ppt](https://www.slideteam.net/static/version1715836031/frontend/Slideteam/default/en_US/FishPig_WordPress/images/facebook.png)
100% Success Guide for International Marketing Management
![marketing plan in business plan ppt TOP Digital PR Strategies to Improve Brands Online Presence](https://www.slideteam.net/wp/wp-content/uploads/2023/07/Digital-PR-Strategies-to-Improve-Brands-Online-Presence-493x210.jpg)
TOP Digital PR Strategies to Improve Brands Online Presence
This form is protected by reCAPTCHA - the Google Privacy Policy and Terms of Service apply.
![Digital revolution powerpoint presentation slides digital_revolution_powerpoint_presentation_slides_Slide01](https://www.slideteam.net/media/catalog/product/cache/330x186/d/i/digital_revolution_powerpoint_presentation_slides_Slide01.jpg)
Digital revolution powerpoint presentation slides
![Sales funnel results presentation layouts sales_funnel_results_presentation_layouts_Slide01](https://www.slideteam.net/media/catalog/product/cache/330x186/s/a/sales_funnel_results_presentation_layouts_Slide01.jpg)
Sales funnel results presentation layouts
![3d men joinning circular jigsaw puzzles ppt graphics icons 3d_men_joinning_circular_jigsaw_puzzles_ppt_graphics_icons_Slide01](https://www.slideteam.net/media/catalog/product/cache/330x186/3/d/3d_men_joinning_circular_jigsaw_puzzles_ppt_graphics_icons_Slide01.jpg)
3d men joinning circular jigsaw puzzles ppt graphics icons
![Business Strategic Planning Template For Organizations Powerpoint Presentation Slides Business Strategic Planning Template For Organizations Powerpoint Presentation Slides](https://www.slideteam.net/media/catalog/product/cache/330x186/b/u/business_strategic_planning_template_for_organizations_powerpoin_Slide01.jpg)
Business Strategic Planning Template For Organizations Powerpoint Presentation Slides
![Future plan powerpoint template slide Future plan powerpoint template slide](https://www.slideteam.net/media/catalog/product/cache/330x186/f/u/future_plan_powerpoint_template_slide_Slide01.jpg)
Future plan powerpoint template slide
![Project Management Team Powerpoint Presentation Slides project_management_team_powerpoint_presentation_slides_Slide01](https://www.slideteam.net/media/catalog/product/cache/330x186/p/r/project_management_team_powerpoint_presentation_slides_Slide01.jpg)
Project Management Team Powerpoint Presentation Slides
![Brand marketing powerpoint presentation slides Brand marketing powerpoint presentation slides](https://www.slideteam.net/media/catalog/product/cache/330x186/b/r/brand_marketing_powerpoint_presentation_slides_Slide01.jpg)
Brand marketing powerpoint presentation slides
![Launching a new service powerpoint presentation with slides go to market Launching a new service powerpoint presentation with slides go to market](https://www.slideteam.net/media/catalog/product/cache/330x186/l/a/launching_a_new_service_complete_powerpoint_deck_with_slides_Slide01.jpg)
Launching a new service powerpoint presentation with slides go to market
![Agenda powerpoint slide show agenda_powerpoint_slide_show_Slide01](https://www.slideteam.net/media/catalog/product/cache/330x186/a/g/agenda_powerpoint_slide_show_Slide01.jpg)
Agenda powerpoint slide show
![Four key metrics donut chart with percentage Four key metrics donut chart with percentage](https://www.slideteam.net/media/catalog/product/cache/330x186/f/o/four_key_metrics_donut_chart_with_percentage_Slide01.jpg)
Four key metrics donut chart with percentage
![Engineering and technology ppt inspiration example introduction continuous process improvement Engineering and technology ppt inspiration example introduction continuous process improvement](https://www.slideteam.net/media/catalog/product/cache/330x186/e/n/engineering_and_technology_ppt_inspiration_example_introduction__Slide01.jpg)
Engineering and technology ppt inspiration example introduction continuous process improvement
![Meet our team representing in circular format Meet our team representing in circular format](https://www.slideteam.net/media/catalog/product/cache/330x186/m/e/meet_our_team_representing_in_circular_format_Slide01.jpg)
Meet our team representing in circular format
![marketing plan in business plan ppt Google Reviews](https://www.slideteam.net/static/version1715836031/frontend/Slideteam/default/en_US/Magento_Theme/images/Google_reviewimg.jpg)
Got any suggestions?
We want to hear from you! Send us a message and help improve Slidesgo
Top searches
Trending searches
![marketing plan in business plan ppt marketing plan in business plan ppt](https://media.slidesgo.com/storage/22761915/welcome-to-capri-mk-plan1656946731.jpg)
11 templates
![marketing plan in business plan ppt marketing plan in business plan ppt](https://media.slidesgo.com/storage/38256034/pre-calculus-lesson-for-high-school-vectors1689578298.jpg)
20 templates
![marketing plan in business plan ppt marketing plan in business plan ppt](https://media.slidesgo.com/storage/20901078/whit-monday-minitheme1652255138.jpg)
holy spirit
36 templates
![marketing plan in business plan ppt marketing plan in business plan ppt](https://media.slidesgo.com/storage/51353160/abc-book1712060722.jpg)
9 templates
![marketing plan in business plan ppt marketing plan in business plan ppt](https://media.slidesgo.com/storage/158639/upload.png)
25 templates
![marketing plan in business plan ppt marketing plan in business plan ppt](https://media.slidesgo.com/storage/20411339/memorial-day1651128651.jpg)
memorial day
12 templates
Business Plan Presentation templates
Free easy-to-edit presentation templates for google slides and powerpoint to help you pitch your business plan and attract potential investors and stakeholders..
![marketing plan in business plan ppt Investment Business Plan presentation template](https://media.slidesgo.com/storage/21172146/investment-business-plan1652768498.jpg)
It seems that you like this template!
Investment business plan.
Rewards come after a great investment, and this applies especially to companies. You’ll need to attract potential investors and other people to put their trust in your project. With this free presentation template, you can explain your business plan, your market research and everything you need to strike a new...
![marketing plan in business plan ppt Business Innovation Plan presentation template](https://media.slidesgo.com/storage/45222514/business-innovation-plan1700826451.jpg)
Business Innovation Plan
Download the "Business Innovation Plan" presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating any potential misunderstandings....
![marketing plan in business plan ppt Investment Company Business Plan presentation template](https://media.slidesgo.com/storage/27992289/investment-company-business-plan1668760091.jpg)
Premium template
Unlock this template and gain unlimited access
Investment Company Business Plan
A business plan sets the strategy, resources, goals and plans for your company. If you focus on using money to fund new projects, get huge returns, make ideas possible and getting new forms of income, this template for investment companies is the one that best will reflect your ideals! With...
![marketing plan in business plan ppt Cream Palette and Linear Business Plan presentation template](https://media.slidesgo.com/storage/52958260/cream-palette-and-linear-business-plan1714574788.jpg)
Cream Palette and Linear Business Plan
Download the Cream Palette and Linear Business Plan presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating...
![marketing plan in business plan ppt 5G Wireless Technology Business Plan presentation template](https://media.slidesgo.com/storage/52106234/5g-wireless-technology-business-plan1713352309.jpg)
5G Wireless Technology Business Plan
Download the "5G Wireless Technology Business Plan" presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating any...
![marketing plan in business plan ppt Glass Production Business Plan presentation template](https://media.slidesgo.com/storage/53452053/glass-production-business-plan1715266311.jpg)
Glass Production Business Plan
Download the Glass Production Business Plan presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating any potential...
![marketing plan in business plan ppt Innovation Startup Business Plan presentation template](https://media.slidesgo.com/storage/52461891/innovation-startup-business-plan1713880478.jpg)
Innovation Startup Business Plan
Download the "Innovation Startup Business Plan" presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating any potential...
![marketing plan in business plan ppt Simple Business Plan presentation template](https://media.slidesgo.com/storage/51056175/simple-business-plan1711452967.jpg)
Simple Business Plan
Boosting sales, attracting new customers, expanding the market... All of these are goals that businesses want to achieve. Aim high in your next presentation for your business plan, especially if you put your trust in this free template by Slidesgo.
![marketing plan in business plan ppt Sales Forecast Business Plan presentation template](https://media.slidesgo.com/storage/5026274/sales-forecast-business-plan1618492189.jpg)
Sales Forecast Business Plan
These new slides are optimal for presenting a sales forecast in a professional way. The white backgrounds allow you to lay out your contents without any distractions. We also used some photos to highlight something very important when it comes to achieving objectives: the employees and their work. There are...
![marketing plan in business plan ppt Irish Pub Business Plan presentation template](https://media.slidesgo.com/storage/51068592/irish-pub-business-plan1711463015.jpg)
Irish Pub Business Plan
Download the "Irish Pub Business Plan" presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating any potential...
![marketing plan in business plan ppt Seafood Restaurant Business Plan presentation template](https://media.slidesgo.com/storage/53725200/seafood-restaurant-business-plan1715691043.jpg)
Seafood Restaurant Business Plan
Download the Seafood Restaurant Business Plan presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating any potential...
![marketing plan in business plan ppt Bodybuilding Gym Business Plan presentation template](https://media.slidesgo.com/storage/53205419/bodybuilding-gym-business-plan1714994202.jpg)
Bodybuilding Gym Business Plan
Download the Bodybuilding Gym Business Plan presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating any potential...
![marketing plan in business plan ppt Co-operative Company Business Plan presentation template](https://media.slidesgo.com/storage/31260713/co-operative-company-business-plan1676379323.jpg)
Co-operative Company Business Plan
Having a good business plan can open many doors. At Slidesgo we know that, and that’s why we have created this co-operative company business plan, to help you structure your information. Start with an overview of market trends and competitors. Then edit the graphs to talk about your potential clients...
Elegant Workplan
Developing a successful business plan can be challenging, but with the right tools at your disposal, it becomes much simpler. This template is a comprehensive document that allows you to outline your business goals, strategies, and financial projections in a professional and aesthetically pleasing way. The full suite of resources...
![marketing plan in business plan ppt Business Plan: Minimalist Aesthetics presentation template](https://media.slidesgo.com/storage/10825555/business-plan-minimalist-aesthetics1631800310.jpg)
Business Plan: Minimalist Aesthetics
A set of slides with a minimalist design, some watercolor details and a variety of layouts for presenting a lot of interesting data: market share, competitor analysis, sales and distribution, etc. That's a great business plan presentation, and this template has all these features. You'll be customizing it easily in...
![marketing plan in business plan ppt Cool Startup Business Plan presentation template](https://media.slidesgo.com/storage/8618344/cool-startup-business-plan1626172644.jpg)
Cool Startup Business Plan
Testing the waters with your startup? It's going to be a great business and everyone will see it! To get off on the right foot, try devising a business plan that makes sense and translate it into a presentation so it's more visual and potential investors understand your ideas. The...
![marketing plan in business plan ppt Farm Business Plan presentation template](https://media.slidesgo.com/storage/77758/upload.png)
Farm Business Plan
Farms are more important than most people realize, especially when it comes to providing us with the basic necessities we use in our everyday lives. Create a business plan for your farm with our latest template.
![marketing plan in business plan ppt Business Action Plan presentation template](https://media.slidesgo.com/storage/42332500/business-action-plan1697015925.jpg)
Business Action Plan
As an entrepreneur, there's no doubt that you have a vision for your business. However, without an action plan, achieving that vision can be a tedious and frustrating task. You can relate? Well, if you use our template, you can either give a speech about how your vision turned a...
- Page 1 of 46
Great presentations, faster
Slidesgo for Google Slides :
The easy way to wow
![marketing plan in business plan ppt marketing plan in business plan ppt](https://slidesgo.com/images/illustrations/premium-creativity.png)
Register for free and start editing online
Free Google Slides Business Model Canvas Templates
By Courtney Patterson | May 8, 2024
- Share on Facebook
- Share on LinkedIn
Link copied
These customizable Google Slides business model canvas templates are tailored for entrepreneurs, startup enthusiasts, and strategic planners. Download any template to help you develop and refine your business model, establishing a solid base for growth and innovation. This collection includes a Lean business model canvas template , a social enterprise business model canvas template , a tech startup business model canvas template , and more.
Google Slides Simple Business Model Canvas Template
![marketing plan in business plan ppt Simple Business Model Canvas Template](https://www.smartsheet.com/sites/default/files/2024-05/IC-Simple-Business-Model-Canvas-Template-for-Google-Slides.png)
Download the Simple Business Model Canvas Template for Google Slides
When to Use This Template: Use this streamlined business model canvas template during dynamic strategy meetings or brainstorming sessions. It's particularly useful for entrepreneurs, startups, and educators looking for a fast way to kick-start planning, facilitate workshops, or clarify ongoing business strategies.
Notable Template Features: This template efficiently outlines key aspects of a business model, such as value propositions, target customer segments, and critical operations. The user-friendly layout ensures swift updates and engaging team discussions, making it an essential resource for visualizing and refining strategic plans.
Access this complimentary collection of free business model canvas templates to effectively visualize your business's fundamental elements.
Google Slides Lean Business Model Canvas Template
![marketing plan in business plan ppt Lean Business Model Canvas Template](https://www.smartsheet.com/sites/default/files/2024-05/IC-Lean-Business-Model-Canvas-Template-for-Google-Slides-Example.png)
Download the Sample Lean Business Model Canvas Template for Google Slides
Download the Blank Lean Business Model Canvas Template for Google Slides
When to Use This Template: Ideal for high-velocity environments, this Lean business model canvas template with or without sample data allows forward-thinking innovators to expedite the testing and validation of their business concepts. It focuses on refining the pivotal aspects of a business strategy to adjust based on real-time market responses.
Notable Template Features: This template highlights critical Lean startup principles, including the alignment of solutions with customer problems, compelling value propositions, and key performance indicators (KPIs). Its interactive and flexible design makes it a vital resource for teams striving for continual progress. Download the sample version for a pre-filled template, or try the blank version to fill in the sections with your own data.
Google Slides Business Capability Model Template
![marketing plan in business plan ppt Business Capability Model Template](https://www.smartsheet.com/sites/default/files/2024-05/IC-Business-Capability-Model-Template-for-Google-Slides.png)
Download the Business Capability Model Template for Google Slides
When to Use This Template: Use this template to streamline your strategic planning. It is designed to help organizations assess and outline their core business functions and capabilities so that they can synchronize business strategies with operational strengths and identify areas for investment.
Notable Template Features: Across multiple dynamic slides, this template facilitates a thorough analysis of business capabilities, from day-to-day operations to customer interaction tactics. Its organized layout allows for a methodical review of your company's strengths, weaknesses, and growth opportunities, improving communication and strategic alignment across teams and sectors.
Google Slides Social Enterprise Business Model Canvas Template
![marketing plan in business plan ppt Social Enterprise Canvas Template](https://www.smartsheet.com/sites/default/files/2024-05/IC-Social-Enterprise-Canvas-Template-for-Google-Slides.png)
Download the Social Enterprise Business Model Canvas Template for Google Slides
When to Use This Template: This Google Slides template is ideal for social enterprises and mission-driven organizations that need to strategize how to balance social impact with financial viability. Use this template in brainstorming sessions or strategic planning meetings to navigate the challenges of creating social value and financial stability.
Notable Template Features: This template emphasizes integrating social objectives with core business functions. It includes dedicated sections for outlining social missions, evaluating impact, and building community relationships. Its comprehensive design enables you to map out both the social and economic facets of your business.
Google Slides Customer-Focused Business Model Canvas Template
![marketing plan in business plan ppt Customer Focused Canvas Template Example](https://www.smartsheet.com/sites/default/files/2024-05/IC-Customer-Focused-Canvas-Template-Example-for-Google-Slides.png)
Download the Sample Customer-Focused Business Model Canvas Template for Google Slides
Download the Blank Customer-Focused Business Model Canvas Template for Google Slides
When to Use This Template: Use this customer-focused template with or without sample data when you're fine-tuning or developing a business strategy with a strong emphasis on customer insights. The template is particularly effective at turning customer needs into unique market positions and customized experiences.
Notable Template Features: Specially crafted to highlight the role of customer perspectives in strategic planning, this template features dedicated areas for detailing customer journeys, preferences, and the feedback process. It offers a comprehensive examination of how your business model caters to customer demands, prioritizing customer satisfaction and active engagement in every strategic move.
Google Slides E-Commerce Business Model Canvas Template
![marketing plan in business plan ppt E-Commerce Business Model Canvas Template](https://www.smartsheet.com/sites/default/files/2024-05/IC-E-Commerce-Business-Model-Canvas-Template-for-Google-Slides.png)
Download the E-Commerce Business Model Canvas Template for Google Slides
When to Use This Template: Try this e-commerce template when you need to elevate your presence in the digital retail space. Ideal for strategizing the launch of a new online store or refining the operations of an existing one, this template facilitates a detailed examination and improvement of an online shopping journey, from the first interaction to follow-up after sales.
Notable Template Features: Tailor-made for the nuances of e-commerce, this template provides a guide for strategizing around online consumer behaviors, digital marketing tactics, and logistical operations. It covers crucial strategic e-commerce activities, such as enhancing the customer experience, streamlining payment systems, and ensuring effective customer support.
Google Slides Tech Startup Business Model Canvas Template
![marketing plan in business plan ppt Tech Startup Model Canvas Template](https://www.smartsheet.com/sites/default/files/2024-05/IC-Tech-Startup-Model-Canvas-Template-for-Google-Slides.png)
Download the Tech Startup Business Model Canvas Template for Google Slides
When to Use This Template: Use this tech startup template during critical phases of brainstorming and entering the market or as you adjust your tech enterprise to meet the changing needs of the industry. It's designed to help you better understand the relationship between your technological innovations and market requirements.
Notable Template Features: Adapted for the unique challenges and opportunities of the tech sector, this template emphasizes research and development, intellectual property management, and strategies for gaining users. It offers a comprehensive layout for mapping out how your tech solutions align with market expectations, with a focus on ensuring scalability, security measures, and innovation.
Related Templates
Explore these complimentary Google Slides templates rooted in business model canvas methodologies. Tailored to boost your strategic business planning, these resources emphasize strategic planning, market analysis, value proposition clarification, and customer journey mapping.
Free SWOT Analysis Templates for Google Slides
![marketing plan in business plan ppt Basic SWOT Matrix Template](https://www.smartsheet.com/sites/default/files/styles/medium/public/2023-01/IC-Basic-SWOT-Matrix-Template_Google-Slides.png?itok=o7mEijsI)
Make use of these free SWOT analysis templates for Google Slides to better understand your organization's strengths, weaknesses, opportunities, and threats, allowing for new strategic initiatives and insightful decision-making.
Free Google Slides Project Management Templates
![marketing plan in business plan ppt Simple Project Plan Example Template Google Slides](https://www.smartsheet.com/sites/default/files/styles/medium/public/2023-09/IC-Google-Slides-Simple-Project-Plan-Template-Example.png?itok=fi5y2ryV)
These free Google Slides project management templates offer users an intuitive way to organize, track, and present project details, timelines, and milestones, enhancing project visibility and team collaboration.
Free Brand Presentation Templates
![marketing plan in business plan ppt marketing plan in business plan ppt](https://www.smartsheet.com/sites/default/files/styles/medium/public/IC-Brand-Identity-Presentation-Template_PowerPoint.png?itok=376COd7Y)
See this collection of free brand presentation templates for resources to help you seamlessly integrate and showcase your brand's identity in your business model canvas, enhancing how you communicate your value proposition and market positioning.
Free Marketing Report Templates
![marketing plan in business plan ppt Monthly Marketing Report Presentation Template](https://www.smartsheet.com/sites/default/files/styles/medium/public/2023-10/IC-Monthly-Marketing-Report-Presentation-Template.png?itok=YXlYScBH)
Take a look at these free marketing report templates for help analyzing and presenting your marketing efforts and ensuring that they align with the strategies outlined in your business model canvas.
Free Change Management Strategy Templates
![marketing plan in business plan ppt Change Management Strategy Presentation Example Template](https://www.smartsheet.com/sites/default/files/styles/medium/public/2023-12/IC-Change-Management-Strategy-Presentation-Template-Example.png?itok=EF78SaBf)
Check out these free change management strategy templates to help you effectively plan and execute organizational changes, ensuring they align with your strategic objectives.
Free Go-to-Market Strategy Templates
![marketing plan in business plan ppt Go-To-Market Strategy Presentation Template](https://www.smartsheet.com/sites/default/files/styles/medium/public/2022-11/IC-Go-To-Market-Strategy-Presentation-Template.png?itok=DgKoOHI6)
Explore these free go-to-market strategy templates when you need a targeted strategic approach for launching a product or service.
Free Project Timeline Templates
![marketing plan in business plan ppt 3 Month Project Timeline Template](https://www.smartsheet.com/sites/default/files/styles/medium/public/2022-06/IC-3-Month-Project-Timeline-Template.png?itok=QFDPIrHy)
Dive into these free project timeline templates to help you map out the key milestones and timelines for your strategic initiatives, aligning them with the broader goals outlined in your business model canvas.
Free Annual Plan Templates and Yearly Planning Templates
![marketing plan in business plan ppt Annual Plan Slide Template](https://www.smartsheet.com/sites/default/files/styles/medium/public/2024-02/IC-Annual-Plan-Slide-Template.png?itok=7hVyVfGb)
Discover these free annual plan templates and yearly planning templates to assist you in setting annual goals and strategies that are in harmony with your long-term objectives.
Free Google Timeline Templates
![marketing plan in business plan ppt Simple Timeline Template](https://www.smartsheet.com/sites/default/files/styles/medium/public/2022-05/IC-Simple-Timeline-Template.png?itok=aUrZW0Tg)
Check out these free Google timeline templates to help you effectively visualize and plan the chronological development and execution of the strategies outlined in your business model canvas.
Refine Your Business Models with Real-Time Work Management in Smartsheet
Discover a better way to connect your people, processes, and tools with one simple, easy-to-use platform that empowers your team to get more done, faster.
With Smartsheet, you can align your team on strategic initiatives, improve collaboration efforts, and automate repetitive processes, giving you the ability to make better business decisions and boost effectiveness as you scale.
When you wear a lot of hats, you need a tool that empowers you to get more done in less time. Smartsheet helps you achieve that. Try free for 30 days, today .
Connect your people, processes, and tools with one simple, easy-to-use platform.
![](http://omraadeinfo.online/777/templates/cheerup1/res/banner1.gif)
IMAGES
VIDEO
COMMENTS
Types of marketing plan. The Anatomy of an Effective Marketing Plan. Step 1 - Defining business goals. Step 2 - KPI (Key Performance Indicators) Step 3 - Building a market analysis. Step 4 - Defining the target market. Step 5 - Defining marketing objectives. Step 6 - Building marketing strategies.
In short, making your marketing plan in PowerPoint gives you the opportunity to convey your message in a more visually appealing way. It doesn't only make your audience more likely to pay attention to your presentations. PowerPoint can also make the message you're trying to get across more digestible and memorable.
Marketing Plan Presentation Templates. A marketing plan presentation template is an easy way to organize your efforts. There are different factors that will determine which templates are optimal for you. This will largely depend on your industry, audience, and target market. However, there are some general elements every marketing plan template ...
Try this Marketing Plan Template for PowerPoint if you're looking for a colorful and bold PPT template. This template was designed in widescreen resolution and comes with 1000 different slides as well as 100 different designs. You'll also find editable vector shapes, infographic elements, and image placeholders.
Download the Public Library Marketing Plan presentation for PowerPoint or Google Slides. This incredible template is designed to help you create your own marketing plan that is sure to impress your entire team. ... Slidesgo has cooked this minimalist presentation that will make your business stand out. A template with mouth-watering ...
Pick and choose any and all of the slides you need to use in your business plan presentation. You can also bring in slides that you've previously saved to your slide library to help customize your presentation even further. 3. Customize the Template. Lastly, customize your template's font and color.
Marketing Plan vs. Business Plan. A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics. A business plan is also a strategic document. But this plan covers all aspects of a company's operations, including finance, operations, and more. It can also help your business decide how to distribute ...
Influencer Marketing PowerPoint Template. If you plan on creating a marketing campaign for influencers, this PPT is perfect for creating a marketing strategy or plan for the promotion. It comes with 20 master slides in 2 different sizes. You can also customize the colors, images, and shapes of each slide.
There are a number of online platforms where you can find Marketing Plan & Strategy Presentation Templates. PowerPoint and Google Slides offer a range of free templates. Some other sites that provide high-quality templates include SlideModel, SlideTeam, TemplateMonster, and GraphicRiver. Most of these platforms offer both free and premium ...
In this screencast, you'll learn how to make a marketing plan in PowerPoint. A marketing plan PPT helps you lead your business to success. Download unlimit...
Free Google Slides theme, PowerPoint template, and Canva presentation template. Many have tried, only a few chosen have succeeded. Here's the template that will allouw you to explain how the ultimate marketing plan looks like! As for the design, it revolves around purple tones and "hypnotic" images. These will "captivate" your audience as you ...
Edit and Download. Remember to create SMART goals for your marketing plan and strategy. SMART goals are Specific, Measurable, Attainable, Relevant and Time-Bound. In the template above, notice how the target is defined as a percentage. You can also add a deadline to your marketing goal to make it time-bound.
Oct 26, 2023. A marketing plan is a blueprint that outlines your strategies to attract and convert your ideal customers as a part of your customer acquisition strategy. It's a comprehensive document that details your: Target audience: Who you're trying to reach. Marketing goals: What you want to achieve.
All companies nowadays need to have strong marketing departments, as they help a lot in terms of making the products known to the public and increasing brand awareness. If you need to present a marketing plan and, at the same time, impress your audience, try this template. The slides contain gradients, abstract shapes and some spots with a blur ...
Clarity and Communication. A business plan presentation helps you communicate your business idea, goals, and strategies with clarity. It allows you to distill complex information into concise and visually appealing slides, making it easier for your audience to understand and grasp the key points. Presenting your business plan in a structured ...
Create a professional marketing plan with this marketing plan PowerPoint template. Whether you're a business professional, a student, or a marketer, these templates will help you design your plan with clarity and style. With a range of customizable slides, you can easily create a comprehensive plan and present it to your team or potential clients.
The marketing plan gives a high-level view of marketing activities. The tactical marketing plan includes specifics on how and what the marketing plan aims to achieve. Your tactical marketing plan presentation will need specifics on dates, channels, and tools that will be involved in executing the tactical marketing plan.
Go to FREE DOWNLOAD. 9. "Nook" Minimalist Pitch Deck Powerpoint Template. This template will allow you to make a quick overview of your company and business plan. With 12 attractively designed slides, made in a gold, white, and black color scheme, you will definitely impress with style and modern vision.
Get your next app, service, or product off the ground with a compelling marketing plan brought to life through a stunning PowerPoint presentation. In this course, Andrew Childress takes you through the process of building a PowerPoint marketing plan using a Project Proposal PowerPoint Template. Whether you've mastered PowerPoint but need help ...
You can take advantage of the shifting tides of time and ride the waves of success by utilizing the power of Marketing plan. Allow me to show you. Marketing Plan: Map for the Treasure Hunt . The best way to explain a marketing plan is as a road map for advertising and measures to achieve certain business goals, such as increasing brand ...
Download the "Minimarket Business Plan" presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating ...
Just as a road map guides you on a journey, a marketing plan guides you and your staff to reach your goals; it keeps you from getting off- course. Representatives from organizations that plan to lend you money or invest in your business require a business plan-and your marketing plan is a critical component of that business plan. Business ...
It's a document or presentation that comes equipped with the pages or slides a strategic plan needs. ... This strategic business plan template spans 7 pages to get you set up with a solid foundation for your business's strategic plan. ... You should have an objective for each section of your strategic plan: marketing, finance, human ...
Download the Simple Business Model Canvas Template for Google Slides When to Use This Template: Use this streamlined business model canvas template during dynamic strategy meetings or brainstorming sessions.It's particularly useful for entrepreneurs, startups, and educators looking for a fast way to kick-start planning, facilitate workshops, or clarify ongoing business strategies.
The National Agri-Marketing Association Club at the University of Wisconsin-Platteville School of Agriculture recently traveled to Kansas City, Missouri, to compete in the National Agri-Marketing Association Student Competition. There, students presented their marketing plan for an agricultural product, EasyEatz, not yet on the market. EasyEatz is dehydrated beef turned into flakes to ...