introduction cover letter business

How to Write a Letter of Introduction (With Examples)

By Priya Jain

Published: January 22, 2024

Writer & Career Coach

Writing a letter of introduction serves as a tool for individuals and businesses to establish new connections, explore opportunities, or introduce services and products. An effectively written letter of introduction can open doors to job opportunities, business collaborations, and networking.

Whether you’re a freelancer seeking new clients, a business looking to forge new partnerships, or an individual exploring job opportunities, a compelling introduction letter can set the stage for fruitful interactions.

In this article, we explain what a letter of introduction is, explore what to include, and give examples you can use while creating your letter. 

What Is a Letter of Introduction?

A letter of introduction is a document that introduces one party to another. It can serve various purposes in different contexts, including professional, academic, or personal settings. 

This letter can be used to introduce oneself or by someone else to introduce a third party. The key purpose is establishing a connection or a rapport with the recipient, usually with a specific goal, such as exploring job opportunities, proposing business collaborations, or extending networks.

Individuals can use letters of introduction in social settings, like joining a new club or group, where you want to introduce yourself to the members. These letters often introduce a third party, like a colleague or a friend, to your contacts. This can be particularly helpful in professional networking or recommending someone for a job or project .

The Difference Between a Letter of Introduction and a Cover Letter

A letter of introduction and a cover letter are very different. Letters of introduction are generally used when you want to establish a new relationship that may or may not be job-related. It could be an introduction to a potential business partner, a networking contact, or a new community or group. 

On the other hand, a cover letter is job-related. It’s sent alongside a resume when applying for a job. The cover letter focuses on why the applicant is suitable for a specific job, highlighting skills and experiences directly relevant to the job description. It’s more tailored to a particular role or company.

Letter of Introduction Examples

Here are some examples you can take inspiration from:

Job Application Letter of Introduction

This letter aims to introduce yourself to a potential employer, highlight relevant skills and experiences, express interest in the position, and provide a glimpse of your personality.

You can use this example to write a job application introduction letter:

Dear [Hiring Manager’s Name],

I am writing to express my keen interest in the [Job Title] position at [Company Name]. With [X years] of experience in [relevant field/industry], I have developed a comprehensive skill set that aligns with your team’s requirements.

My experience at [Previous Company] involved [mention key responsibilities or projects related to the new job]. I am particularly excited about the opportunity at [Company Name] because of [reasons specific to the company or role].

Enclosed is my resume, which further outlines my achievements. I would appreciate the opportunity to discuss how my experience and skills can contribute to the continued success of [Company Name].

Thank you for considering my application. I look forward to the possibility of contributing to your esteemed team.

[Your Name] [Your Contact Information]

Networking Introduction Letter

A networking introduction letter is a valuable tool for establishing new professional connections . It’s a way of introducing yourself to someone in your industry or field whom you haven’t met but wish to connect with for networking purposes.

Here’s an example:

Dear [Contact’s Name],

I hope this message finds you well. I am [Your Name], currently working as a [Your Job Title] at [Your Company]. I came across your profile on [LinkedIn/Professional Event] and was impressed by your extensive experience in [relevant field/industry].

I am reaching out to expand my professional network in the [specific industry or field] and would value the opportunity to learn from your insights. [Mention any mutual connections or shared interests, if applicable].

If you are open, I would appreciate talking with you briefly. I want to hear about your experiences, particularly regarding [specific topic or question].

Thank you for considering my request. I understand the value of your time and would be flexible to accommodate your schedule.

Best regards,

Cold Outreach Letter of Introduction

A cold outreach letter of introduction is used when contacting someone who does not know you or is not expecting your communication. It’s typically used professionally to introduce yourself, your company, or your products/services to a potential client, partner, or employer.

Here’s an example:  

Dear [Recipient’s Name],

My name is [Your Name], and I am the [Your Position] at [Your Company]. I am reaching out to introduce our company and the innovative solutions we offer in [specific service or product area].

I believe that [Recipient’s Company] could significantly benefit from our [services/products], especially in [specific area of improvement or opportunity you’ve identified in their business]. We have partnered successfully with companies like yours, such as [mention any relevant clients or case studies], and achieved [mention specific results or improvements].

I would love the opportunity to discuss this further with you. Would you be available for a brief call next week? I am also attaching a brief overview of our services for your reference.

Thank you for your time, and I look forward to working together.

Warm regards,

Letter of Introduction Template

Creating a letter of introduction involves a structured approach to presenting your information effectively.

Here’s a template that you can adapt based on your specific needs:

[Your Name] [Your Address] [City, State, Zip Code] [Email Address] [Phone Number]

[Recipient’s Name] [Recipient’s Title] [Company/Organization Name] [Company Address] [City, State, Zip Code]

Dear [Recipient’s Name],

[Introductory Paragraph: Briefly introduce yourself, stating your name and current position or role. Explain how you came across the recipient, their work, or their organization.]

[Second Paragraph: State the purpose of your letter. Are you seeking a job opportunity, looking to network, or proposing a collaboration? Be specific about your intentions and why you are contacting this particular individual or company.]

[Third Paragraph: Concisely overview your relevant background and experience. Focus on key aspects of your career or education that align with the purpose of your letter.]

[Fourth Paragraph: Highlight one or two significant accomplishments or skills. Use specific examples demonstrating your capabilities and how they relate to the recipient’s needs or interests.]

[Fifth Paragraph: Mention any personal qualities or soft skills that set you apart and are relevant to the context of your introduction. Relate these traits to how they can be beneficial in achieving the goals outlined in your letter.]

[Call to Action: Clearly state what you hope to achieve with this letter. Whether it’s a follow-up meeting, a phone call, or further discussions, provide a clear action you’d like the recipient to take.]

Thank you for taking the time to read my letter. I am very interested in [discussing further, learning more about, etc.] and look forward to the possibility of [working together, meeting you, etc.]. Please contact me at [your email address] or [phone number].

[Your Name] [Attachments: Mention attachments such as your resume, portfolio, or other relevant documents.]

What You Need to Include in a Letter of Introduction

Incorporating specific elements in your letter of introduction can significantly enhance its effectiveness.

Here’s a breakdown of what to include following your provided structure:

Begin with a formal greeting. This is the initial greeting and sets the tone for the letter. Use a formal tone like “Dear [Recipient’s Name]”. If the recipient’s name is unknown, “Dear Hiring Manager” or “To Whom It May Concern” are alternatives. Personalizing the salutation, however, is preferable if you know the recipient’s name.

Introduction

Introduce yourself by stating your name and your current position or role in a professional context. This section should be brief, offering a snapshot of who you are. For instance, “My name is Jane Doe, and I am a Marketing Manager at XYZ Corporation.”

Purpose of the Letter

Clearly articulate why you are writing this letter. This might be to introduce yourself in a job search context, to propose a business collaboration, or to establish a new professional relationship. Be specific about why you’re contacting this particular individual or organization.

Background Information

Provide a concise overview of your professional background relevant to the purpose of your letter. This could include your current job, professional journey, or key areas of expertise. The aim is to give the reader context about your professional standing.

Relevant Accomplishments

Highlight significant achievements that are pertinent to the recipient. These could be successful projects you’ve led, awards you’ve won, or specific contributions you’ve made in previous roles. The objective is to showcase your competence and success in areas relevant to the letter’s purpose.

Personal Qualities

Share personal attributes that make you well-suited for the intended purpose of your letter. For instance, you might emphasize qualities like leadership, innovation, or collaborative skills if you are applying for a job. This part is about showing your personality and fit.

Call to Action

This is a crucial component where you suggest the next steps. It could be a request for a follow-up meeting, a phone call, or an invitation to review your application. Make it clear what you want the recipient to do next.

Conclude your letter with a formal and professional closing. Common closings include “Sincerely”, “Best regards”, or “Kind regards”, followed by your full name. This part signifies the end of your letter respectfully.

Attachments

If you include additional documents, such as a resume or portfolio, mention them here. For example, “Enclosed, please find my resume, which provides further details about my professional experience.”

What Not to Include in a Letter of Introduction

When writing a letter of introduction, it’s important to be aware of certain elements that should be avoided.

Here are what not to include: 

Unsubstantiated Claims

Your letter should avoid making broad statements about your abilities or achievements without providing specific examples or evidence to support them. For instance, rather than simply stating that you’re an excellent communicator, provide a brief example or mention a relevant accomplishment demonstrating this skill. The goal is to be as concrete and specific as possible to build credibility.

Clichés and Overused Phrases

Avoid overused phrases and clichés that don’t add substantive information to your introduction. Phrases like “team player,” “hard worker,” or “go-getter” are commonly used and don’t distinguish you from other candidates. Instead, use unique descriptions specifically tailored to your experiences and qualifications.

Unrealistic Promises

Be cautious about making promises or commitments that you might not be able to fulfill. Overpromising to impress can backfire if you cannot deliver on those promises later. It’s important to be honest and realistic about what you can offer to the potential employer or contact.

Best Practices for Writing Letters of Introduction

When writing a letter of introduction, following these best practices can greatly enhance the effectiveness and professional impact of your letter:

Tailoring the Letter to the Audience

By researching and familiarizing yourself with the recipient’s work and organization, you can ensure that your letter speaks directly to their needs and interests. Personalization in the letter demonstrates that you have taken the time to understand who they are and what they value, which can significantly increase the effectiveness of your message.

Keeping It Concise and Focused

An effective letter conveys your message in a clear, succinct manner. Long letters can dilute the impact of your key points and lose the reader’s interest. 

Structuring your letter with a clear beginning, middle, and end helps maintain this focus. The introduction should grab attention, the body should elaborate on your purpose and relevant qualifications, and the conclusion should reiterate your intent and suggest the next steps.

Showcasing Personality and Authenticity

An impactful letter is about what you say and how you say it. Infusing your letter with genuine personality and authenticity makes your message resonate more with the recipient. It’s about striking the right balance between professional decorum and personal touch.

Sharing your motivations, interests, or perspectives in a way that aligns with the professional context can make your letter memorable and establish a more personal connection with the recipient.

Proofreading for Clarity and Professionalism

The final yet crucial step in drafting your letter is thorough proofreading. This step is imperative for ensuring your letter is free from grammatical errors and typos and communicates your message.

A well-written and professionally presented letter reflects your attention to detail and commitment to quality. Having someone else review your letter is often beneficial, as a fresh pair of eyes can catch errors and provide feedback on your message’s overall clarity and tone.

About the Author

Read more articles by Priya Jain

30 Genius Cover Letter Openers Recruiters Will LOVE

Traditional cover letter wisdom tells you to start a cover letter with something to the effect of:

Dear Sir or Madam,

I am writing to apply for the marketing manager position with the Thomas Company.

We say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

SEARCH OPEN JOBS ON THE MUSE! See who’s hiring here , and you can even filter your search by benefits, company size, remote opportunities, and more. Then, sign up for our newsletter and we’ll deliver advice on landing the job right to you.

Your cover letter is the best way to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. So if you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll *show* you—but first, a few super quick tips!

Tips for writing an effective cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

• Avoid boring or overused openers: Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them.
• Be lively and personable: People like reading interesting, engaging stuff. The kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable.
• Communicate that you’ll bring something to the company: You’ll get more into the details after your opening, of course. But your cover letter opener should still tell the reader, “This person can do something for us ,” rather than, “This job would really help them .”
• Stick to the point: Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job.
• Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever.

30 strong cover letter openers

We’ve come up with 30 examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting them because, well, your cover letter should be unique to your stories, background, and interests, but you can most definitely use them to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker . )

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

• If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.
• I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].
• After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.
• The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.
• As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.
• “I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.”
• When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

• I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.
• It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.
• When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.
• When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.
• If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.
• [Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.
• I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.
• Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.
• A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other people—presumably, a lot of other similarly qualified people. So a great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

• My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.
• Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.
• Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.
• After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.
• While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.
• If you’re looking for someone who can follow orders to the T and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.
• I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.
• You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.
• Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learning everything you can about the company and the hiring manager to gauge whether or not they appreciate some comedic relief or a bit of snark. If they do, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

• Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.
• Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.
• I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.
• I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.
• If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Jenny Foss , Erica Breuer , and Regina Borsellino also contributed writing, reporting, and/or advice to this article.

A Perfect Letter of Introduction [Examples]

By Status.net Editorial Team on June 14, 2023 — 15 minutes to read

• How To Write a Letter of Introduction Part 1
• Types of Introduction Letters Part 2
• Letter of Introduction Template Part 3
• Templates: Letter of Introduction for Job Seekers Part 4
• Templates: Letter of Introduction for Networking Part 5
• Templates: New Team Member Letter of Introduction Part 6
• Employee to Customer Introduction Letter Template Part 7
• Business Introduction Template Part 8
• Tips for Writing a Perfect Letter of Introduction Part 9

A good letter of introduction can be a valuable tool in making new connections, whether for personal, professional, or business purposes. In this article, we’ll explore how to write a perfect letter of introduction.

To begin, it’s important to understand the difference between a letter of introduction and other forms of introductory communication. An introduction letter isn’t a cover letter – rather, it serves to establish relationships and spark interest.

Difference Between Introduction Letter and Cover Letter

An introduction letter is not a cover letter. While both documents are used to make introductions, they serve different purposes. An introduction letter is typically written to introduce yourself, your business, or a third party, whereas a cover letter is used when applying for a job or sending a proposal. In an introduction letter, you should briefly highlight your background, accomplishments, and goals, while in a cover letter, you should focus on how your skills and experiences relate to a specific job opportunity.

Introduction Letter vs. Letter of Recommendation

An introduction letter is also not a letter of recommendation. A letter of recommendation is written by someone who knows you well, like a former employer, teacher, or mentor, to vouch for your abilities and accomplishments. It often includes specific examples of your work and contributions, as well as why the person is recommending you for a certain position or opportunity.

Related: A Perfect Letter of Recommendation [8 Templates]

An introduction letter is written by you or on behalf of an individual or company to make an initial connection with others. While you might mention your skills and experience in an introduction letter, it doesn’t have the same weight or credibility as a letter of recommendation, since it lacks the endorsements from others.

Related: How to Ask for a Letter of Recommendation [Examples]

The Full Guide to Reference Letters [Best Templates]

• An introduction letter is used to introduce yourself, your company, or a third party to others.
• A cover letter is used when applying for a job or submitting a proposal, focusing on how your skills and experiences relate to the specific opportunity.
• A letter of recommendation is a formal endorsement of your abilities and accomplishments, written by someone who knows you well.

Remember to use the appropriate type of letter for each situation and adhere to the specific guidelines and tone for each document: this will ensure your communication is effective and appropriate, increasing your chances of making a positive impression.

Part 1 How To Write a Letter of Introduction

Format and structure.

To write an effective letter of introduction, start with proper formatting. Use a standard font, such as Arial or Times New Roman, and set the font size to 12. Stick to a formal tone, and use single spacing with a space between paragraphs.

Greeting and Opening Remarks

Begin your letter with a professional greeting. If you know the recipient’s name, use “Dear [Name].” If not, use “Dear [Title]” or “To Whom It May Concern.” Your opening remarks should briefly explain the purpose of the letter and introduce yourself or the person you are introducing.

Related: How to Start a Letter (and Mistakes to Avoid)

In the main body of the letter, provide details about yourself or the person you are introducing. Focus on the key qualifications, skills, and experiences that are relevant to the recipient. This is also an ideal place to mention any mutual connections or shared interests.

• Keep the paragraphs short and concise.
• Highlight your achievements or expertise.
• Use bullet points or tables to enumerate qualifications or experiences, if necessary.

Closing and Sign Off

To close the letter, express your gratitude to the recipient for their time and attention. Offer your assistance if they have further questions or would like additional information. Use a standard sign-off, such as “Sincerely,” “Best Regards,” or “Yours Faithfully,” followed by your full name and contact information (e.g., email, phone number).

Related: How to End an Email Professionally (Examples)

Remember to proofread your letter of introduction and ensure that spelling, grammar, and punctuation are accurate before sending it off.

Part 2 Types of Introduction Letters

Job-related introductions.

In job-related introduction letters, you are typically introducing yourself as a potential employee or applicant. This is useful when seeking new job opportunities, submitting your resume, or reaching out to potential employers. Your letter should showcase your skills, experience, and enthusiasm for the position while also expressing your interest in the company and its mission.

Networking Introductions

When networking, it’s important to make a great first impression by introducing yourself effectively. In a networking introduction letter, the goal is to establish a connection with an individual or a group within your industry. Mention your title, role, and any common acquaintances you may have. Also, highlight some of your accomplishments or notable experiences relevant to the people you’re introducing yourself to.

Agency or Freelancer Introductions

If you are an agency or a freelancer looking for clients, an introduction letter is a great way to showcase your services and expertise. The focus should be on how you can support the client’s needs and help them achieve their goals. Provide a brief overview of your industry experience, the services you offer, and some examples of successful projects or satisfied clients.

Team Introduction

In a team introduction letter, your objective is to introduce your team members to a new client, project team, or department. Detail the relevant qualifications, skills, and areas of expertise for each team member. This will help establish trust and confidence in your team’s abilities. Be sure to include contact information to facilitate further communication.

Letter of Introduction Examples

Part 3 letter of introduction template.

Dear [Recipient],

I hope this letter finds you well. My name is [Your Name], and I am writing to introduce myself to you. [Insert a brief sentence or two about yourself, such as your current position or relevant experience]. I am reaching out to you because [insert reason for writing the letter, such as expressing interest in a job opportunity or seeking to establish a professional relationship].

I am excited to learn more about your organization and explore opportunities for collaboration. Please feel free to reach out to me at [insert contact information] if you have any questions or would like to discuss further.

Thank you for your time and consideration.

Best regards, [Your Name]

Templates for various types of introduction letters:

Part 4 Templates: Letter of Introduction for Job Seekers

When you are seeking a new job, it’s essential to introduce yourself professionally. Here’s an example of a letter of introduction for job seekers:

Dear [Recipient’s Name],

I hope this message finds you well. My name is [Your Name] and I am writing to express my interest in the [Job Title] position at [Company Name]. I came across your job posting on [Job Board/Website] and believe my skills and experience make me an ideal candidate.

Throughout my career, I have worked on various projects focusing on [specific skills or subject matter]. At my previous job at [Previous Company Name], I [describe a significant achievement or responsibility]. Additionally, I am skilled in [list relevant skills] and have experience using [software or tools related to the job].

I have attached my resume for your review, which includes more information on my background and qualifications. I would appreciate the opportunity to discuss my suitability for the position during an interview. Please feel free to contact me at [Your Email] or [Your Phone Number] to schedule a meeting or for any further information.

Thank you for taking the time to consider my application. I look forward to hearing from you soon.

Sincerely, [Your Name] [Your Email Address] [Your Phone Number]

Related: Best Job Interview Request Email Responses (Examples)

Subject: [Your Name] – [Target Job Title]

I came across the [Job Title] opening at [Company Name] and after reviewing your company’s impressive accomplishments in [Industry], I believe that my [Number of Years] years of experience in a similar role make me an ideal fit.

Enclosed is my resume, which highlights my expertise in [Specific Skills or Accomplishments]. I am confident that my experience in [Area of Expertise] would make a valuable contribution to your team.

[Optional: Mention any mutual connections, if applicable.]

I would welcome the opportunity to discuss my qualifications further and explore how I could contribute to [Company Name]’s success. Thank you for considering my application.

Part 5 Templates: Letter of Introduction for Networking

A networking introduction letter aims to establish connections with potential clients, partners, or colleagues.

Subject: Introduction – [Your Name] and [Recipient’s Name]

Hi [Recipient’s Name],

I hope this message finds you well. I came across your profile while searching for professionals in the [Industry] field, and I am impressed by your experience and accomplishments.

As a fellow professional in the [Industry], I believe that connecting with like-minded individuals like yourself can greatly benefit both our careers. I am particularly interested in [Specific Area of Interest] and would appreciate any insights or advice you may have.

If you’re open to it, I’d love to set up a time to chat over a coffee or a quick phone call. Looking forward to your response.

Best regards, [Your Name] [Your Email Address] [Your Phone Number]

I hope this email finds you well. My name is [Your Name], and I am a [Your Profession or Title] at [Your Company or Organization]. I recently attended the [Event or Conference Name] and saw your insightful presentation on [Topic]. Your ideas resonated with me, and I believe your expertise could benefit the projects I am currently working on.

My current projects involve [briefly describe your projects, e.g., developing new software or implementing a marketing strategy]. I am eager to learn more about your work in [Recipient’s Field of Expertise] and would love to schedule a phone call or coffee meeting to discuss our shared interests and potential collaboration.

Please let me know when you are available, and I will be happy to make arrangements. You can contact me at [Your Email] or [Your Phone Number].

Looking forward to connecting with you.

Part 6 Templates: New Team Member Letter of Introduction

Template 1: introducing yourself.

When joining a new team, a letter of introduction helps introduce you to your colleagues and establish rapport.

Subject: Hello from [Your Name], your new [Job Title / Team Role]

Dear [Team Name or Colleagues],

I hope this email finds you all in good spirits. My name is [Your Name], and I am excited to join the [Company Name] team as your new [Job Title / Team Role]. It’s a pleasure to meet all of you!

A little bit about myself: I have been working in the [Your Industry] for [Number of Years] years, mainly focusing on [Area of Expertise]. My skills include [list relevant skills], and I am proficient in [software or tools you will be using].

In my spare time, I enjoy [mention personal hobbies or interests to connect on a personal level].

I am eager to contribute to the team’s success and look forward to learning from each of you. Please feel free to reach out if you have any questions or concerns, or if you would like to grab lunch or coffee together.

Thank you for the warm welcome, and have a great day!

Best, [Your Name]

Template 2: New Team Member

Welcome a new team member with this template, outlining their role and initial responsibilities.

Subject: Welcome [New Team Member’s Name]!

Dear [Existing Team Members],

Please join me in extending a warm welcome to our newest team member, [New Team Member’s Name]. [He/She/They] will be joining us as a [New Team Member’s Job Title] effective [Start Date].

[New Team Member’s Name] brings with them a wealth of experience in [Area of Expertise], having worked at [Previous Company] for [Number of Years Experience]. In their new role, they will be responsible for [Responsibilities].

We are excited to have [New Team Member’s Name] on board and look forward to their contributions as we continue to grow and succeed.

Please take the time to introduce yourself to [New Team Member’s Name] and offer any assistance they may need as they familiarize themselves with our processes and systems.

Best regards, [Your Name] [Your Title]

Part 7 Employee to Customer Introduction Letter Template

Introducing an employee to clients or customers:

Dear [Customer],

I am writing to introduce you to our newest team member, [Employee Name]. [He/She] is joining us as [Position/Title] and brings with [him/her] [Number] years of experience in [Industry/Specialization].

[Employee Name] is an expert in [Skill/Expertise] and has a proven track record of delivering exceptional [Service/Product]. [He/She] is committed to providing our customers with the highest level of service and ensuring that their needs are met with the utmost care and attention.

We are thrilled to have [Employee Name] on board and believe that [he/she] will be a valuable asset to our team and to our customers. [He/She] is excited to meet and work with all of you, and we are confident that you will find [him/her] to be a knowledgeable and helpful resource.

Please join me in welcoming [Employee Name] to our team and we look forward to continuing to serve you with excellence.

Sincerely, [Your Name] [Your Title] [Company Name]

Part 8 Business Introduction Template

Introduce your business to potential clients, partners, or investors with this template.

Subject: Introducing [Your Company Name]

I would like to take this opportunity to introduce you to [Your Company Name], a [Description of Your Business] that specializes in [Product/Service Offering]. We have successfully served clients in [Industry] for [Number of Years/Timeframe].

Our key services/products include: – [Service/Product 1] – [Service/Product 2] – [Service/Product 3]

We understand the challenges faced by businesses like yours in the [Industry] sector and have a track record of delivering solutions tailored to your needs. Our expertise in [Specific Area] allows us to offer you the best possible service.

We would be thrilled to explore how our offerings can provide value to your organization. Please don’t hesitate to reach out if you have any questions or would like to schedule a meeting.

Best regards, [Your Name] [Your Title] [Your Company] [Your Email Address] [Your Phone Number]

Part 9 Tips for Writing a Perfect Letter of Introduction

When writing a letter of introduction, it is important to keep it brief. Clearly state the purpose and get straight to the point. Remember, your recipient may have a busy schedule, so limit your introduction to a few paragraphs. Being concise ensures that your message is understood and remains memorable.

Use a Professional Tone

Maintain a professional tone throughout your letter of introduction. Be confident, knowledgeable, and clear. Avoid using casual language or informal expressions. This demonstrates your respect for the recipient and reflects well on your professionalism.

Include Contact Information

Ensure that you include your contact information, such as email address and phone number, so the recipient can easily reach you. This can be placed at the beginning or end of the letter. Including your contact information allows the recipient to respond and take the desired action.

Before sending your letter of introduction, proofread it carefully for errors in grammar, spelling, and punctuation. A well-written, error-free letter shows attention to detail and care in your communication. Ask a colleague or friend to review your letter for additional insights and suggestions.

Frequently Asked Questions

How do you start a good introduction letter.

To start a good introduction letter, ensure you have a clear purpose for the letter. Begin by addressing the recipient by name if possible and introducing yourself. State the reason for writing the letter and try to engage the recipient’s interest with a hook, such as a shared connection or a relevant accomplishment. Example:

My name is [Your Name] and I am writing to introduce myself and express my interest in [reason for writing the letter]. I hope this letter finds you well.

I wanted to reach out to you because [hook – shared connection or relevant accomplishment]. As someone who is [briefly describe your background or experience], I believe that I would be a valuable asset to your [company/organization/project].

I am excited to learn more about your work and how I can contribute to it. Please feel free to reach out to me at [contact information] to discuss this further.

Thank you for your time and consideration. I look forward to hearing from you soon.

What distinguishes a letter of introduction from other types of letters?

A letter of introduction is specifically written to introduce yourself, your business, or an employee to another party. It aims to establish a relationship, provide information about your expertise or service offerings, and potentially open up opportunities for collaboration. Unlike cover letters, which focus on a specific job position, introduction letters highlight your skills or experiences more broadly and are often used for networking purposes.

What are the different types of introduction letters?

Introduction letters come in various forms, such as:

• Business to Business (B2B) – Introducing a company, product, or service.
• Employee to Customer – Introducing an employee to clients or customers.
• Self-introduction – Introducing oneself for networking, job applications, or collaboration opportunities.
• New Hire Introduction – Introducing a new employee to the team or organization.

What are some effective tips for writing a letter of introduction?

• Be concise and clear about your purpose.
• Use a professional tone and language.
• Personalize the letter by addressing the recipient by name.
• Emphasize your strengths, experiences, or areas of expertise.
• Include a call-to-action, such as requesting a meeting or asking the recipient to review your attached documents.
• Proofread and edit your letter for grammar, spelling, and punctuation errors.
• How to Ask for a Letter of Recommendation [Examples]
• How to Start a Letter (and Mistakes to Avoid)
• How to End an Email Professionally (Examples)
• Emotional Intelligence (EQ) in Leadership [Examples, Tips]
• A Perfect Letter of Recommendation [8 Templates]
• Effective Nonverbal Communication in the Workplace (Examples)

How to Start a Cover Letter That Gets You Your Dream Job

Published: May 22, 2024

Thousands of other job seekers are applying for your dream job. So, if you want to get hired, you must learn how to start a cover letter that makes you stand out from the crowd.

As someone who’s written several cover letters — including the one that landed me my dream job at HubSpot — I’ve found that a compelling cover letter introduction makes the hiring team excited to know more about you. That’s something a resume alone won’t do for you.

Today, I’ll show you how to start a cover letter that hooks employers at first glance.

Table of Contents

Cover Letter Opening Lines

How to start a cover letter for a job, contact information checklist for a cover letter.

I took some time to study the best cover letter examples , and one thing stood out to me: They all have compelling opening sentences.

To help you overcome writer’s block, I’ve put together some crisp cover letter opening lines so you can get your creative juices flowing.

• It’s uncanny how much the job posting describes me.
• Since [moment you were inspired], I have wanted to work in [company name].
• In [year], I generated [ballpark figure] in revenue, [figure] leads, and nearly tripled content marketing ROI for my previous employer.
• I knew I had to apply when I realized [company name] was hiring.
• I’m passionate about [industry]. That’s why I was thrilled to learn of [company name]’s incredible breakthrough on [breakthrough details].
• It’s likely that you don’t know me, but your client services team certainly does. Now, I’d like to join the vendor that made me a successful [type of profession].
• With my strong oral communication skills, I can effectively engage with clients to understand their needs and provide tailored solutions, ultimately driving customer satisfaction and retention for your company.
• I know you’re my current employer’s competitor. But why can’t we be friends?
• My role as a [current position] has given me a ton of experience in [relevant skill]. Accordingly, I’ve learned that the best way to achieve success is through [important lesson you learned].

Featured resource: 5 Free Cover Letter Templates

Start off your cover letter (and finish it) with a bang with 5 Free Cover Letter Templates . These fill-in-the-blank templates can help you impress recruiters and land your next job interview.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

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The Dos of Starting a Cover Letter

I used to think my writing was the secret sauce that made my cover letters stand out. But over time, I realized there were other elements that really brought them to life.

Based on my experience, here are some things I recommend doing:

• Indicate interest in the company. It’s obvious you’re interested in the job. But how interested are you in the company? I always go the extra mile by explaining why I’m drawn to the company — more on this later.
• Stand out from the crowd. Show the hiring team what makes you better than other applicants. Here’s where I highlight my skills, passion, and accomplishments.
• Dig into the company. Once you understand the company culture, goals, and values, you’ll know how to adjust your tone accordingly.
• Keep your sentences short. I get it — you have a lot to write about yourself. Aim for the least amount of words, though. Three to four paragraphs is the magic number. Always works for me!
• Address the hiring manager by name. Here’s your chance to cut through the “dear sir/ma’am” clutter in your salutation. LinkedIn and company websites always come in handy when I want to get a hiring manager’s name without contacting the company directly.

The Don’ts of Starting a Cover Letter

When writing a cover letter , here are some things to avoid if you want to land a job interview faster:

• Avoid information dumps. I know you’re proud of your skills and accomplishments, and you should be. But instead of overwhelming the hiring manager with loads of information, highlight the value you bring to the company.
• Don’t sound arrogant. There’s a thin line between confidence and arrogance. So, instead of making bold claims about your qualifications, quantify your accomplishments and present yourself as an enthusiastic team player.
• Don’t highlight your weaknesses. Instead of apologizing for a lack of specific qualifications, focus on your strengths and show how you’ll provide value to the company.
• Don’t forget to proofread. If your cover letter needs a second pair of eyes, go for it. Typos and grammatical errors can portray incompetence, so normalize asking your friends and family for help.
• Don’t copy and paste your resume. You shouldn’t list all your hard skills and experience in a cover letter — that’s what your resume is for. Instead, present unique selling points you wouldn’t include in your resume.
• Don’t be cliché. Avoiding clichés involves describing what makes you unique . For example, instead of writing, “I have excellent oral skills,” explain how you’ve used those skills to accomplish something in a previous role. For instance, “My excellent oral skills and unique storytelling abilities helped me close 40% more deals and bag the Salesperson of the Year Award in my previous role.”

• Share a quantifiable accomplishment.
• Mention something they don’t know.
• Start with facts or news about the company.
• Mention a mutual connection.
• Share a lesson you’ve learned in your career.
• Start with your mission statement.
• Express passion for what you do.
• State your unique value proposition.
• Start with excitement about the company.
• Start with an element of surprise.

A cover letter is a lot like a professional bio — it highlights your expertise and accomplishments. The difference is that while a bio is static, a cover letter is tailored to a specific role, which means you’ll need to impress the hiring manager from the get-go.

When starting a cover letter for a job, here are ten methods I recommend.

1. Share a quantifiable accomplishment.

It isn’t enough to mention you’re a “digital marketer with proven success in SEO strategies.” Proven success? Okay, where’s the proof?

Don’t expect the hiring manager to just take your word for it. Toss in some stats instead. How have you contributed to your company’s bottom line? Did your Facebook marketing campaign grow your social media following, or has your blog content increased organic traffic?

Unsurprisingly, while researching this topic, I found that I’m not the only one who believes in starting a cover letter with a quantifiable accomplishment.

Corissa Peterson , a certified resume writer at Resume Genius says, “When a candidate quantifies their accomplishments, it tells me that they get the importance of results and business impact. In our business, it’s all about the results.”

Sure, past success doesn’t guarantee future results, but employers love seeing numbers anyway — stats mean measurable performance.

“Over the past year as a digital marketing manager at [company name], I’ve generated over $25,000 in revenue, increased organic website traffic by 15%, and tripled our social media ROI.”

Why This Works

Employers want to see whether you’re capable of achieving long-term results. By including stats, this candidate goes straight to the point and gives employers just what they’re looking for.

Pro tip: Not all achievements are quantifiable. If you don’t have the work experience to report impressive numbers, I recommend a qualitative approach. Ever received positive feedback from your boss? That counts!

2. Start with something they don’t know.

Hiring managers are busy people. So, I wouldn’t waste their time when applying for a job. That’s why I never state the obvious. They already know I’m writing to apply for the open position at their company, and my resume highlights everything they need to know about my job history and educational background. Why waste my opener on something so boring?

In my years of experience, I’ve learned it’s an instant rejection. So, I start my cover letters by offering something new, expanding on what the employer already knows about me, and presenting new details about what I can bring to the company.

“My resume will tell you I’m a certified content marketer. Your records will tell you I’ve interviewed for a few different [company name] positions in the past. What neither of these will tell you is that I’ve been working with your customer success team to build a new campaign strategy for my company — one of your newest (and largest) clients.”

The candidate steals the show with a unique intro that demonstrates they’re not interested in wasting anyone’s time. Not even theirs. This impressive tactic effuses the kind of confidence that makes other cover letters pale in contrast to yours.

3. Start with facts or news about the company.

You can’t go wrong with company news and facts in your first sentence. These little add-ons show you’ve done your research about the company.

I love including company news in my cover letters because it allows me to incorporate my own values. For example, if a company I’m interested in wins an award for its high-tech solutions, I can sprinkle in a few words about how much I value technological advancements.

Besides facts and news, here are other things worth including in your opening sentence:

• Recently released studies, surveys, or reports.
• Prevailing challenges in the company.
• Technologies the company is currently using.

Let’s see how to start a cover letter by mentioning a newsworthy event.

“When I saw that [company name] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace — all while experiencing triple-digit revenue growth — I was inspired.”

Not many job applicants will even think of including newsworthy events in their cover letters, so this candidate is off to a great start by mentioning the company’s most recent wins.

4. Mention a mutual connection.

If an internal employee suggested you apply for a role at their company, don’t be shy to include this in your cover letter opening line. However, you’ll need to get their permission first. I find this helpful because it lets me build a sense of familiarity with the hiring manager.

According to Gitnux Marketdata Report 2024 , 70% of employers share my sentiments; they believe referred employees fit better with their company culture.

That being said, be tactful with your approach. When mentioning a mutual contact, I always make sure it’s more than just a name drop but something that adds value to my cover letter.

For instance, I provide context by highlighting how my relationship with the person has prepared me for the role. And if there are any shared values that make me an ideal candidate, I mention them as well.

According to Jess Munday , the people and culture manager of Custom Neon , “the risks of mentioning someone include the possibility that the connection might not have a positive relationship with the hiring manager or may not endorse the candidate as strongly as assumed.”

To mitigate these risks, Jess suggests confirming the connection has a good professional relationship with the hiring manager.

“At the suggestion of my former colleague, [colleague’s name], I’m submitting my resume for the graphic designer position and [company name]. I worked with [colleague’s name] at [previous company name]. She referred me to this job because she believes my proficiency in Adobe Photoshop and Illustrator makes me a great fit for the role.”

There was no beating around the bush here. The applicant seized the first opportunity to hook the hiring manager’s attention by mentioning a mutual contact. It’ll get them wondering how much of an asset the person is. That’s the kind of curiosity that gets you hired.

5. Share a lesson you’ve learned in your career.

Learned something noteworthy in your previous job? Let’s hear it. Employers expect some level of expertise from their employees. Well, unless you’re applying for an entry-level job.

If you want to impress employers, spice up your cover letter opening line with a lesson you’ve learned in your career. Let’s see an example of this tip in action.

“As a [previous job position] with high-level management experience in the [industry], I’ve learned that the best way to boost conversions was to [biggest lesson you’ve learned].”

Notice how this candidate demonstrates their ability to learn and adapt? They sure are committed to professional development. That’s a surefire way to stand out from the rest!

6. Start with your mission statement.

I’m a big advocate of applying for a role that aligns with my values. So, I wouldn’t want to work in an organization whose vision and mission I don’t share. Our goals must align to a great extent. It helps me strike a healthy work-life balance that contributes to my overall job satisfaction.

If you don’t already have a personal mission statement , you might want to take some time to create one. I’d recommend checking out personal brand statement examples or LinkedIn profiles of industry leaders for inspiration.

Bryan J. Driscoll , owner of Bryan J. Driscoll, JD, LLC , says, “Opening with a personal mission statement […] isn’t about grandiose declarations of intent but about succinctly aligning one’s professional purpose with the organizational mission.”

Bryan further provides an example of how to start a cover letter using a personal mission statement.

“Driven by a commitment to foster inclusive work environments, I’ve dedicated my career to developing HR policies that not only comply with legislation but celebrate diversity — reflecting the company’s core values.”

The candidate doesn’t stop at mentioning what motivates them. They take things one step further by linking their motivation to the company’s core values. They’re essentially telling the hiring manager, “I know the importance of this role, so I won’t slack off on it.”

7. Express passion for what you do.

When researching this article, I was surprised to find that companies spend almost $4,700 to recruit new talent. So, I don’t blame recruiters for using strict screening methods to choose the right candidate for each role. And part of what makes you suitable is your passion.

Passionate employees are more likely to be content with their jobs and stay longer in their positions than discontent employees. In my case, I’ve been a seasoned writer at HubSpot for over six years, and my passion for storytelling is one of the things that keeps me going.

So, if I want to express passion for what I do, I’ll include at least one of these things in my cover letter:

• What inspires me.
• What I enjoy doing.
• My career goals.

Then, I’ll link my passion to the role I'm applying for. The example below demonstrates how to achieve this.

“My proficiency in using design tools like Adobe Photoshop aside, what truly drives me is the power of telling stories through compelling visuals. I enjoy consuming complex information, breaking it down, and presenting it in a simple-to-understand, colorful visual that resonates with my target audience.”

Every job applicant will boast about their skills. Only a few, like this one, will truly express genuine passion for what they do. It’s a breath of fresh air that hiring managers will really appreciate.

8. State your unique value proposition.

Because hiring managers receive hundreds of job applications, they may spend less than 30 seconds reading each cover letter to find out how each candidate can provide value to the company. Why not make their job easier by writing your unique value proposition upfront?

It’s not enough to just state your hard skills. Instead, highlight how your skills, accomplishments, and experience make you a valuable asset to the organization.

George Moulos , managing director of Ecommerce Brokers , shares this sentiment. He says, “Simply listing skills in a cover letter can come across as generic and impersonal. Effectively highlighting skills involves connecting them to the specific needs and goals of the company.”

In the example below, George demonstrates how to start a cover letter by highlighting what you bring to the table.

“With my strong communication skills, I can effectively engage with clients to understand their needs and provide personalized solutions, ultimately driving customer satisfaction and retention for your company.”

I love how concise this intro is! Plus, the candidate shows they understand the requirements of the customer-facing role they’re applying for. Looks like a win to me.

9. Start with excitement for the company.

It makes sense to mention why you’re interested in the role you’re applying for. But to hiring managers, that’s just another bland section of a cover letter. Tell them why you’re excited to work for the company, and you’ll totally blow them away.

For instance, if I’m applying for a content writing role, I could say, “I’m excited to work at [company name] because I’m passionate about content writing, and I think my skills and experiences will be a good match.”

Sure, I’ve expressed my passion for the job, but I’ve done nothing to explain why the company specifically suits my interests. So, instead, I’ll want to highlight how my expertise relates to the company’s goals.

“When I discovered [company name] was hiring, I knew I had to apply. I’m excited to find a company where I can use my content writing expertise to generate organic traffic. I’ve gone through the feedback of past and current employees on Glassdoors, and your organizational culture is something I can seamlessly fit into.”

Employers want to hire people who are excited about working for them. I like how the candidate shows they appreciate the organizational culture, proving that it’s not just about the money — they’re genuinely interested in the company.

10. Start with an element of surprise.

Imagine if you had to flip through a hundred cover letters a day, and each one began with the same cliché phrase: “I’m writing to express interest in…”

Boring, right? It’ll be easy for such applications to get lost in the clutter. That’s exactly what you don’t want to happen in your job search.

Hiring teams need a break from cliché cover letter opening lines. So, you’ll be at an advantage if you quickly build intrigue from the first line. It spurs them to keep reading.

One thing I’ve learned, though, is that if you start your cover letter with an element of surprise, you need to follow it up with some concrete information.

“I like to think of myself as a round peg thriving in a square hole kind of world. What does this mean? It means that my diverse background makes me a well-rounded candidate who is able to comprehend, develop, and execute various functions in business.”

Finally, a cover letter where the job applicant’s personality shines through! That’s something you don’t see every day. When hiring managers feel like a real person is behind a job application, they’ll want to keep reading.

In some cases, you’ll submit your cover letter separately from your resume. So, you need to make sure the hiring manager can reach you if the need arises. That’s why I always double-check to confirm I’ve included my contact information and everything else that belongs in the header.

Here’s a checklist I swear by:

• Your full name.
• Your phone number.
• Your email address.
• Your location.
• Name of the recipient.
• Job title of the recipient.
• Company name.
• Company address.

After you’ve written a good cover letter, though, your resume can determine whether or not you make it to an interview. So, learning how to write a resume is just as important as polishing your cover letter writing skills.

If you want to boost your chances of getting your dream job , I’d recommend following our ultimate resume-writing checklist , straight from recruiters.

Crafting a Compelling Cover Letter

When making a career change, learning how to start a cover letter is a soft skill worth gaining. It can significantly boost your job search and help you land multiple interviews.

If you want to craft a great cover letter in half the time it’ll take to write one from scratch, the cover letter formats I provided earlier are all you need. Whether you want to write a skimmable cover letter or a data-driven one, you’ll find unique formats you can customize to get your dream job.

Remember the dos and don’ts I outlined? They’ll come in handy whether you write a cover letter from scratch or use a template. While there’s no hard and fast rule, following these tips will help your job application stand out from the rest.

Don't forget to share this post!

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How To Start a Cover Letter With Examples and Tips

• How to Start a Cover Letter
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Personalize Your Cover Letter

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Cover Letter Sample

More cover letter examples and templates.

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What's the best way to start a cover letter for a job? The first couple of sentences of your  cover letter  are the most important ones. Recruiters and hiring managers often spend mere seconds scanning your application.

If your cover letter doesn't grab their attention right away, they may never even get as far as the second paragraph. What should these all-important first sentences say? Keep in mind that you're hoping to differentiate yourself from the competition. Your goal is to explain to the reader who you are, why you're writing, and how you can contribute to the employer's success.

This might mean  highlighting a contact , providing a quick window into your relevant background and experience, or emphasizing a significant accomplishment that would make you an asset to the organization.

Think about why the hiring manager should select you, above all other candidates, for an interview, and you'll be on the right track.

How to Start a Cover Letter 

Be direct.  In these opening sentences, you want to explicitly let the reader know which position you're applying for. Hiring managers are often looking at candidates for several open jobs at any given time. Make sure it's easy for them to discover your intent. For example:

I am interested in the coordinator position at ABC company.

Mention a contact.  If someone  referred you to the position , include that information early on as well. Referrals are one of the key aspects to securing an interview, so be sure to mention yours right away. For example:

Jane Doe suggested I contact you about the job, as she feels my skills would be a good fit for the position.

State an accomplishment.  Try to state an accomplishment from your previous job. If you can, show how you added value to the last company you worked for. You might even add the job title you had if it's similar to the one you are applying for. For example:

As coordinator at XYZ Enterprises, I have increased my group's output by 37% over the past 15 months.

Express excitement.  Convey your passion for your work, and your excitement about the job and company. Your cover letter is an opportunity to sell yourself to the hiring manager, and to share why you're well qualified for the job. For example:

I would greatly appreciate the opportunity to meet with you to discuss what I have to bring to the position at ABC company.

Use keywords.  If you can include any  keywords  from the job listing, do so. You can mention a skill you have that was included in the post. For example: 

My track history of successfully managing teams and delivering projects on time and on budget makes me a good fit for this role.

Examples of Cover Letter Opening Sentences 

• As an information technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to utilize the resources I had by employing well-defined objectives and an attitude of empowerment.
• I am very interested in the entry-level position that is available at ABC Investment Partners. I recently graduated from XYZ college, and my courses in investments, finance, and business have equipped me with a solid base upon which I plan to build my career.
• I am writing to express my strong interest in the international marketing position open at WellCam, Inc. My colleague Janna Doling recommended that I contact you directly about this position, owing to the years I have spent developing successful campaigns for XYZ company.
• I'm writing to express my interest in the editorial assistant position listed on Monster.com. Given my five years of editorial experience and excellent capabilities, I would appreciate your consideration for this position.
• I have a very strong interest in pursuing a teaching career. With experience working at both elementary and high school levels, as well as in activities outside of the traditional classroom, I have a diverse background with much to offer.
• I have the pleasure of being acquainted with one of the counselors on your staff, Eleanor Seville. She let me know about the open position and recommended that I contact you.
• I was excited to read about the administrative assistant job opening at XYZ company. I have several years of administrative experience in a variety of fields, including insurance and finance.
• I understand that you have been deluged with resumes since  Computer World  released their list of the best companies to work for. Mine is one more, but I do have experience that is hard to come by.
• My proven track record of successfully performing complex analyses on various corporations makes me an ideal candidate for the analyst opportunity that you have advertised.

When you're not sure how to get started, it can be really helpful to review  examples of cover letters . You can use these as a guide, but be sure to tailor your introduction to your personal circumstances and the job you're applying for.

The more closely you  construct your cover letter  to show that you're a  match for the job requirements , the better your chances of getting selected for an interview.

What to Write in the Rest of Your Cover Letter

Of course,  the rest of your letter  is important too. You'll need to use an  appropriate salutation , and make your  cover letter closing  polite and inviting. In the  body of your letter , you have the opportunity to pitch your qualifications for the job in more detail than you have room for in your resume.

If there are specific events or accomplishments you feel are likely to make you stand out, you can briefly mention them and explain in more detail should you secure an interview.

Make sure your  contact information  is complete as well, and format your  signature  to match the letter style you are using.

Download the cover letter template  (compatible with Google Docs or Word Online) or read the example below.

Sample Cover Letter (Text Version)

John Smith 37 Oak Street Middle Village, New York 10502 555-555-555 john.smith@email.com

March 22, 2021

Dr. Jane Doe All Smiles Dentistry 5 Main Street, Suite A Middle Village, New York 10502

Dear Dr. Doe,

My former coworker, Maria Rodriguez, suggested that I contact you to express my interest in the position of dental assistant in your office in Middle Village.

I’m a licensed dental assistant with over 10 years of experience helping dentists and hygienists make their patients smile. In my current role with ABC Dental, I have gained proficiency in the four-handed dentistry technique, as well as mastering Henry Schein Dentix software.

I also have the following skills and qualifications, as outlined in the job description on your website:

• Experience taking and developing dental X-rays
• Infection control expertise, including preparing and sterilizing instruments and equipment
• Knowledge of several different types of scheduling software
• Language skills (bilingual: English/Spanish)
• Excellent customer service skills and attention to detail

Most importantly, I love people. I consider it a great privilege to help dentists improve their patients’ lives by providing the very best support and customer care.

I’ve enclosed my resume, and I hope you’ll contact me at your convenience to arrange an interview.

Signature (hard copy letter)

Review cover letter examples for many different types of jobs, and get downloadable templates you can use to write your own cover letters.

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

• introduce yourself in detail
• explain why the job is exciting for you
• show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

Account Executive Cover Letter Intro Sample

Sales Associate at LUSH Cover Letter Intro Example

Siemens SCADA Engineer Cover Letter Intro Template

Warner Bros. Public Relations Intern Cover Letter Example

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

• contact information both for you and the company
• headline (optional)
• personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

• phone number

Optionally, you can also include:

• your professional title
• date of birth
• current date
• personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

• How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
• How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
• How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

• Uses a personalized greeting
• Says who you are
• Shows you’re passionate about the job or the company
• Highlights your top (and relevant) accomplishments and skills
• Mentions a mutual contact
• Reflects the company’s tone of voice
• Is tailored to a specific position and company’s needs
• Uses keywords from the job description
• Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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WTO / Letters and Emails / Introduction / How to Write a Business Introduction Letter (Examples)

How to Write a Business Introduction Letter (Examples)

When a business is expanding, especially in its early stages, the owners would want to reach out to prospects to initiate a business relationship. The most effective way to achieve this would be through an introduction letter. Such letters should be friendly and positive, with the hope of further correspondence. It is typically sent by new businesses to other business owners within the local area or to potential clients made while networking.

While writing it, you should make sure that you create a good first impression for your business. But how does one achieve this? There are several components to include in such a letter. This article will guide you on how to write it. We have also provided free samples that you can use as a reference and templates that you can customize to meet your specific requirements.

Business Introduction Letter Templates

Business Introduction Letter

A letter to introduce your company is written for potential customers, partner businesses, distributors, investors, or other entities. It describes the products or services offered, introduces the business, and explains why the recipient might be interested in the company’s offerings. 

These letters may be categorized as either business-to-business or business-to-customer:

Business-to-business letter

It is sent when a company writes to another business to introduce its products, services, or intent. The reason behind writing this letter is usually to describe a possible partnership, request investment opportunities, or introduce the type of products and services that a company offers if the company’s specialization is another type of business.

Business-to-customer letter

It is written to a company’s clients. It is used to introduce a sale, new products into the market, discounted services, or to notify a given market of a new company’s arrival. Either type of letter has to be written in a formal format, but that does not mean that it should not be friendly. 

The Importance of Well-Written Business Letter

Most people continue to overlook the impact of traditional letters as electronic communication has grown in popularity over the last few years. But such letters are still important in official communication.

The following are some of the reasons why it is important to write a letter properly:

• A well-written document with a great sales pitch and introduction on letterhead can build a more personal connection with a prospective client, thus creating a robust business relationship between the client and the business. Such a letter can deliver the message better than an email, which would probably join the clutter of messages in the client’s inbox.
• When a letter is properly formatted, it conveys a sense of professionalism to your clients, especially if it is typed and printed on quality paper and folded neatly. Even before the recipient reads the letter, this shows them that you took the time to carefully write it, which increases their trust in your brand and the services and goods you provide.
• A clearly written letter shows that the content is presented in a coherent and logical manner. This means that the message conveyed in the letter is clear and free from doubt for your clients, unlike one that is poorly written.

Format of Introduction Letter

The format of this letter varies depending on your target audience and may take different forms. 

Consider using the formal letter format, which comprises the following elements:

• Margins : Any formal letter should have half-inch to 1-inch margins on the top, bottom, and sides. 
• Line spacing : While writing your letter, consider using single-line spacing. In addition to that, always leave a single space before writing another paragraph to make your work look neat and well-presented.
• Alignment : It is a great idea to use a semi-block format where your contact information and salutation are aligned to the left while others, like the closing statement, are aligned to the right. Equally, you may decide to align all of the text to the left.
• Font : The font size for the text should be no smaller than 10-point font and no larger than 12.
• Sender’s details : Ideally, you might want to have a printed company letterhead to portray that your business is legit. However, if you do not have one yet, type your contact information at the topmost part of the letter, including your name, address, and contact information. The address must be included because you do not want the recipient of your letter to have to look up your address before sending a response.
• The date : Dating the letter is very important because the recipient needs to know when it was written. For this reason, it would be best if you date your letter using the standard United States format. For instance, February 24, 2021
• Receiver’s address : It is important to include the recipient’s address right below the date so that you have the information readily available for printing out the envelope. Similarly, typing the recipient’s address ensures that the letter is not lost in the office shuffle anytime you are sending it out. While writing the recipient’s address, the first line should be the recipient’s name, followed by the designation, and the company’s name, in that order. The address, city, state, and zip code should appear in the fourth line.
• The salutation : This is your greeting. It should be professional. You must address your reader by name if you are writing this letter. It is worth noting that using a colon (:), not a comma (,) after the salutation denotes it is business correspondence.
• The body paragraph : Typically, it comprises three paragraphs. The first paragraph introduces yourself and your business and provides your reason for writing the letter. The middle paragraph includes the details of your business and the services or products that your business offers. The final paragraph concludes your letter by restating your purpose and providing a call to action. Nevertheless, your letter may take four paragraphs based on the type of information you are providing, but you should stay professional, clear, and concise and quickly convey the letter’s message because time is money.
• Closing : It is always good to conclude your letter with a formal but friendly statement. Closing statements such as “Sincerely” or “Thank you” are better options.

Writing a Business Introduction Letter

Before you embark on writing it, it is a great idea to prepare an outline of what you want your letter to look like. This way, you will find it quite simple to draft the letter.

You can follow the following easy steps to help you write a well-drafted letter of introduction for your business:

Determine the Intent

Determining the intent of your letter is the first step in writing a good one. If, for instance, you recently launched a new business and you want your consumers to know about your products and services, you can write a business-to-customer letter. If you aim to establish ties with another business, you can write a letter of introduction. 

By identifying the intent of the letter before actually starting to write it, you are better positioned to determine the type of information to include in the letter before sending it, and it also ensures that you have included all the relevant information.

Research the company or market

After determining the intent of your letter, the next step should involve researching the company you intend to communicate with, its brand and identity, market, and products or services. Similarly, if you are writing a letter to expand your client base, it is best for you to research popular products or services that compete with your business and how you can provide information that will convince these clients to buy from you instead.

Researching the company or target market allows you to find out what the target audience wants in terms of tastes and preferences and enables you to write this letter that covers precisely what interests them the most.

Identify a need

Once you have done your research on your target audience, it is easier for you to establish their needs. For instance, if your audience is another business, you might identify that the business needs your services. If your target audience is clients, you might find out that they need the products your company manufactures. Establishing your target audience’s needs helps you to provide the most relevant information about your business.

Write a compelling introduction

After you have conducted your research and identified a need, it is time to write the letter. Begin it with a robust opening statement, for example, using your business’s slogan or a remarkable quote. By doing this, you can capture the recipient’s attention and interest in wanting to learn more about your business. This ensures that they read your entire letter.

Include all the relevant information

Based on your letter’s intent and your target market, provide all the relevant details that are suitable for them. Suppose you are writing it to seek a partnership with another business; your relevant details would be the type of products and services you intend to offer in a partnership setting and the partnership parameters.

If you are writing a letter to launch a new business into the market, you might only include information such as how your products or services will help improve the lives of your clientele.

Include a call-to-action plan

Include a call to action right before you end your letter. This means that you should describe how the recipient can contact you or what further actions the recipient may take to get more information about your business. Providing a call to action motivates your recipient to engage with you or to continue communicating with your business.

Sign off the letter using a closing statement that is professional and conveys positivity after the call to action statement. Consider using statements like “warmest wishes,” “best regards,” and “kindest regards,” among others.

[Your Company Letterhead]

[Your Name]

[Your Title/Position]

[Company Name]

[Company Address]

[City, State, Zip Code]

[Email Address]

[Phone Number]

[Recipient’s Name]

[Recipient’s Title/Position]

[Recipient’s Company/Organization Name]

Dear [Recipient’s Name],

I hope this letter finds you well. My name is [Your Name], and I am the [Your Title/Position] at [Your Company Name], a company specializing in [briefly describe your company’s area of expertise or main business activity]. I am reaching out to introduce our company and to express our interest in exploring potential collaboration opportunities with [Recipient’s Company/Organization Name].

[Your Company Name] was established in [Year of Establishment], with a mission to [briefly describe your company’s mission or objective]. Over the years, we have grown to become a leader in our industry, known for [mention any notable achievements, awards, or unique selling propositions]. Our team is dedicated to [briefly describe what your company does or offers, focusing on the benefits to clients or partners].

We have taken the liberty of researching [Recipient’s Company/Organization Name] and believe that there could be a synergistic relationship between our two companies. Specifically, we are interested in [mention any specific areas of potential collaboration, such as joint ventures, supply opportunities, service offerings, etc.].

Enclosed with this letter, you will find [mention any enclosed documents, such as brochures, product samples, case studies, or business cards]. These materials will provide you with a more comprehensive understanding of what we do and how we can potentially work together.

I would be delighted to arrange a meeting or a call at your earliest convenience to discuss this further. Please feel free to contact me directly at [Your Phone Number] or via email at [Your Email Address]. I am looking forward to the opportunity to speak with you and to explore ways in which [Your Company Name] and [Recipient’s Company/Organization Name] can form a mutually beneficial partnership.

Thank you for considering this introduction. I hope to hear from you soon.

Warm regards,

[Your Signature (if sending a hard copy)]

[Your Typed Name]

[Your Company Name]

[Contact Information]

Samples and Examples

Dear Ms. Smith,

I hope this letter finds you in good health and high spirits. My name is John Doe, and I am the CEO of Innovatech Solutions LLC, a dynamic startup specializing in cutting-edge blockchain technology solutions. We are reaching out to introduce our company and to explore potential collaboration opportunities with Global Enterprises Inc.

Founded in 2023, Innovatech Solutions LLC is on a mission to revolutionize the way businesses operate by leveraging the power of blockchain. Our team has developed a range of products designed to enhance security, transparency, and efficiency in business operations. Notably, our flagship product, BlockSecure, has been recognized for its innovative approach to supply chain management.

We have taken the time to understand the challenges and needs of Global Enterprises Inc., particularly in enhancing operational efficiency and security. We believe that our blockchain solutions can offer significant value to your company, especially in areas such as supply chain management and data security.

Enclosed with this letter, you will find a brochure detailing our products and services, along with case studies demonstrating their impact on businesses similar to yours. We are confident that this information will provide a clear picture of the potential benefits of our collaboration.

I would be delighted to arrange a meeting or a call at your earliest convenience to discuss how Innovatech Solutions LLC can contribute to the success of Global Enterprises Inc. Please feel free to contact me directly at (555) 123-4567 or via email at [email protected].

Thank you for considering this introduction. I am looking forward to the opportunity to discuss our potential collaboration further.

CEO, Innovatech Solutions LLC

[email protected]

(555) 123-4567

Dear Mr. Lee,

Greetings! My name is Alice Johnson, and I am the Founder and Creative Director at Creative Minds Marketing Agency. We specialize in providing innovative marketing solutions tailored to startups and small businesses looking to make a significant impact in their industry. I am writing to introduce our agency and to express our interest in partnering with Fresh Startups Inc.

Since our inception in 20XX, Creative Minds has been at the forefront of digital marketing innovation, helping our clients achieve remarkable growth and visibility in competitive markets. Our services range from SEO and content marketing to social media strategy and brand development. We pride ourselves on our ability to understand and adapt to our clients’ unique needs, ensuring personalized and effective marketing campaigns.

We are aware of the challenges that startups face in establishing a strong market presence and believe that our expertise in strategic marketing can be instrumental in propelling Fresh Startups Inc. to new heights. Our approach is not just about increasing visibility but building a lasting brand that resonates with your target audience.

Please find enclosed a portfolio of our recent work, which showcases the breadth and depth of our capabilities. We are keen to demonstrate how our creative and strategic services can complement the innovative products and services offered by Fresh Startups Inc.

I would be thrilled to discuss this further and explore how we can collaborate to achieve your marketing goals. I am available for a meeting or a call at your convenience. You can reach me at (512) 987-6543 or via email at [email protected].

Thank you for considering Creative Minds Marketing Agency. I am eager to hear from you soon and hopefully embark on a successful partnership.

Best regards,

Alice Johnson

Founder & Creative Director

Creative Minds Marketing Agency

[email protected]

(512) 987-6543

These letters are effective examples of business introductions due to their concise and professional structure, which fosters potential collaborations. Each begins with a warm greeting and a succinct introduction of the sender’s company, setting a friendly yet professional tone. They effectively highlight the company’s core business and expertise, clearly demonstrating how their services could benefit the recipient. This is achieved through specific examples, such as notable achievements or a range of services offered, establishing credibility and relevance.

The inclusion of a call to action, proposing a next step like a meeting or call, is crucial for advancing the dialogue towards collaboration. It encourages the recipient to engage further, moving beyond the introductory letter to actual business discussions.

Concluding with thanks and reiterating interest in collaboration, while providing contact information, the letters maintain professionalism and openness for future interactions. This approach not only exemplifies effective communication but also lays the groundwork for building potentially fruitful business relationships. Each element of these letters—from introduction to conclusion—works together to create a compelling case for partnership, demonstrating the sender’s readiness to contribute value and engage in mutual growth opportunities.

Introduction Letter Examples

Professional Tips

Whether you have just started a business or you want to expand your customer base, this letter is necessary whenever you are trying to communicate with your prospects.

While writing it, you might want to consider the following tips and tricks:

Be informal but not distant

Although it is important to remain formal since it is an official letter, it is good to use a friendly tone. If you have been in business for some time, you probably realize that business is all about fostering the right kind of relationship with clients and connecting with people. Being friendly makes the recipient more inclined to explore your products or services, and this is certainly good for you and your business.

Build a connection

Introduce yourself by mentioning something common, such as a business event that you both attended, a mutual friend, or the fact that you legitimately have a service they might be interested in.

Provide accurate contact details

You must also provide your contact information. You would not want the recipient to call you, inquire about the details, and establish further contact with your company. Therefore, you must provide all your contact information accurately.

Explain what you can do or provide

The main points of the deal you have in mind should be included in a good letter introducing your company. Recipients want to know how they will benefit from your business. Therefore, explain well in the letter what you intend to do or provide. 

Be brief and concise

Time is of great importance to most people, and this includes your target audience. Therefore, your letter should not be unnecessarily long. It would be best if you kept it between 300 and 400 words. To accomplish this, just include the necessary details that you would want the reader to know about your business. Avoid being overly wordy or providing details that obscure your intent.

Review and proofread

Before sending your letter, make sure to review it and proofread to check for any typing mistakes, spelling errors, and grammar errors. Additionally, ensure that your recipient’s name is written correctly. Also, the letter should be formatted correctly.

Sign your letter by hand

To personalize your letter, you might want to sign it by hand to make a great first impression.

Frequently Asked Questions

The recipients of the letter are probably busy professionals. They want to quickly read the letter and understand your point right away. For this reason, you should keep your letter to a single- page, using short sentences and short paragraphs. Preferably, it should be 300 to 400 words long.

Yes. If you have the recipient’s email address, then you can send your letter via email. In any case, emails are a faster means of business correspondence compared to mailings.

Writing a good letter to introduce your company is a better strategy for forging new connections with your business prospects. They help you introduce yourself to a potential new client, another company, distributors, investors, or other individuals to describe the products or services that you offer. Mastering the art of writing a great letter is essential, as it is an effective way you can create and maintain business relationships as your company grows and expands into new territories.

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Business and management cover letter example

A well-written business and management cover letter leverages your best and puts you in line for the job. Recruiters are on the lookout for candidates who can show their business acumen and how they will add value to the companies for which they want to work.

You may dismiss the cover letter as secondary to your resume, and that may or may not be true, but rest assured that if your resume is impressive, your cover letter will be read. This is the document that may distinguish you from other qualified candidates.

So how do you increase your capital in the eyes of recruiters? Read on.

Our business and management cover letter examples coupled with this guide will detail following topics to help you design the best cover letter possible:

• How to choose the best cover letter format and what paragraphs the cover letter should include
• How to maximize the effect of each cover letter paragraph (header, greeting, intro, body and conclusion)
• What approach to take when writing your cover letter
• What mistakes to avoid when writing your business and management cover letter.

The guide below will analyze the details and give you ideas on how to make the most of this one-page addition to your application. (You can also check out our library of 125+ cover letter examples ).

Best format for a business and management cover letter

Before you start listing metrix, you need to understand the structure of your document. Every business and management cover letter should include the following elements:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

What are you trying to convey within this structure and what is the best way to do it? Maintain a consistent tone and make sure all the points you make relate directly to your main message.

For a general idea of how to go about writing an application, the comprehensive cover letter guide is a great read, but this text offers a focused approach to each section of business and management cover letter.

The business and management cover letter example below gives an overview of how to create your own application:

Dear Mr. Lopez, 

It is with great enthusiasm that I hope to be considered as a candidate for the Business Director position currently seeking fulfillment at the Foley Group. I bring forth experience, education, and the necessary skills to effectively carry out this role, drive new business, and resolve business challenges. In the last decade I have worked as a Director for Gradient and Action Force, where I worked hard to achieve business objectives. I am hoping to bring the same passion and energy to the Foley Group as a dedicated Business Director. 

I understand that you are looking for someone who specializes in strategy and solutions, and I can assure you that I have continuously provided my former places of employment with both. I am highly adept in creating risk assessments for new initiatives that outline business risk and operational impacts. As a Business Director for the Foley Group I will work tirelessly to evaluate business and operational impacts and design high level solutions.

Is there a time we can set aside to further discuss the value I can bring to the Foley Group as a Business Director? Please contact me at your earliest convenience. 

Most Sincerely,

Davina Matthews

If you’re looking for additional inspiration for cover letter writing, you can check out our related business and management cover letter samples: 

• Manager cover letter sample
• Business Analyst cover letter sample
• Executive cover letter sample
• Project Manager cover letter sample
• Product Manager cover letter sample
• Consulting cover letter sample
• Project Coordinator cover letter sample
• Executive Assistant cover letter sample
• Supervisor cover letter sample
• Assistant Manager cover letter sample
• Program Coordinator cover letter sample
• Brand Manager cover letter sample
• McKinsey cover letter sample
• CEO cover letter sample
• Store Manager cover letter sample
• Quality Assurance (QA) cover letter sample
• Business Development Manager cover letter sample

Cover letter header

While it may be true that you can’t judge a book by it’s cover, that doesn’t mean that human nature allows us to discount our first visual impression. That’s what makes the header so important. You need to present a professional, organized and analytic image. When you design the header of your cover letter, take that into account.

The main point of this section is to get your contact information in front of the recruiter. By that we mean your name, email and best phone number. No need to list your address unless it is pertinent to the job. If you want the job, you will make sure it’s easy to reach you by making sure this information is legible and accessible.

Aim for consistency

When you apply for a job, you’re making a presentation, so use the same principles you use then. Choose a consistent theme for both your resume and cover letter. This approach makes for a more polished application and ensures that your documents will be seen as a unit. 

The aim of this section: Present a businesslike image and get your contact information before the eyes of the recruiter.

Cover letter greeting

The greeting of your business and management cover letter sets the tone for the user experience. Recruiters are people, too, and they like to be addressed politely and by name. 

Therefore, we recommend “Dear Mr/Mrs/Ms. Surname.” 

This standard, but friendly, start will show that you did some homework before sitting down to compile your application and it will engage the reader who you addressed correctly. Remember to triple check that you have the spelling and honorific correct. There’s no quicker way to lose points than to misspell someone’s name or get their gender wrong.

Our cover letter samples typically use this style, but if you cannot get the name of a person, “to whom it may concern” is a fine alternative. If you are sure that a company has a casual culture, you can use “Dear _______ team,” or wording to that effect.

The aim of the cover letter greeting: Use the hiring manager’s name to set the tone for a friendly but professional letter.

Cover letter introduction

Think of your introduction as your elevator pitch. You have to pique the interest of the hiring manager quickly or they won’t read on. That means presenting your business philosophy or management style and following it up with your career highlight all within the first paragraph.

Jump right in with your core competency and offer an overview of your career. Show confidence that you are the right person for the job (and make sure you tell the recruiter exactly why). This is not a self performance review or time for reflecting on your errors. If you want the job, you need to make sure you show off your best.

Give recruiters an idea of what it’s like to work with you or for you and tease what’s coming up in your body paragraphs. Keep your tone professional, but confident.

The aim of the cover letter intro: State your business plan with confidence and show why you will exceed expectations while getting the job done.

Cover letter middle part (body)

Great managers engage their employees, value their talents and make room for their ideas. They motivate and reward excellence. (For the top 8 behaviors of great managers, check out this Gallup research .) The middle part of your business and management cover letter gives you the space to show how you do these things or, if you are not in a management role, how you respond to your manager’s style and take your work to the next level.

Choose the top two or three achievements of your career. You are trying to show that you can step into your new position with an understanding of what it takes to do a great job, so make sure your examples illustrate how you will solve a pain point in your new role. Use examples of your people skills and your business and technical knowledge.

Focus the recruiter’s eye on your biggest successes by using bullets, which also serves to break up big blocks of type. Use strong action words to begin each item. Data and details will make your point stronger.

The aim of the body of your cover letter:  Show exactly how you will use your skill to add value to the company you are applying to work at.

How to close a business and management cover letter (conclusion and sign-off)

It’s time to close the deal. You have one final paragraph and recruiters are waiting for your big finish, so give it to them! 

Start by restating why you are the candidate for the job. Then, relate a story that gives this some weight. Maybe you had a great mentor and now you want to be one. Perhaps you pride yourself on your amazing spreadsheets or your financial modeling. Maybe you have an origin story for your great marketing campaign. This is the place to show those off. These items add a personal touch to your conclusion and may entice the recruiter to follow up during an interview.

Finally, you need a call to action. Don’t be shy to politely request an interview. Our business and management cover letter example offers one way to accomplish that. Sign off with “Sincerely” or “Best regards.”

Avoiding basic mistakes in a business and management application letter 

• Spell check, grammar check, proofread! We can’t say this enough. If you show you don’t have great attention to detail in your application, how will you do on the job?
• Use natural language. Keep the business jargon to a minimum. Your main goal is to get your message across clearly, so avoid confusing language or language that may mean different things to different people.
• Keep your anecdotes to one or two sentences. If a story needs too much explanation, it’s best saved for the interview.

Key takeaways for a business and management cover letter

• You need soft skills as well as a strong business sense and technical competence, so make sure you vary your examples to show you are well-rounded.
• Use a confident tone to explain why you are an outstanding candidate for the job.
• Define what it is like to work with your and/or for you.
• Show off the biggest career success you have that will translate to a win in your new job.

With Resume.io’s help, writing your cover letter is easy. After carefully planning out your strategy, click on one of our ready-made and carefully market-researched cover letter templates and start writing.

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How to Write a Letter of Introduction: Tips and Examples

Understanding the Letter of Introduction

Preparing to write your letter of introduction.

• Step-by-Step Guide
• Leveraging Templates and Examples

Letter of Introduction FAQs

If you want to put yourself on someone’s radar, a good way of doing this is to send them a letter of introduction. These types of letters are used when you want to make a connection, whether it’s to introduce yourself, your business, or even one colleague to another.

While it cannot replace writing a cover letter , a letter of introduction can potentially help you get a job. It’s one way to get your foot in the door before anyone else realizes that the door is even open!

Unsure how to write a letter of introduction that gets the reader’s attention? No worries—we’re here to guide you. Check out our tips on writing an effective letter of introduction that gets you your desired result!

A letter of introduction is easy to confuse with other types of business-adjacent letters, such as a letter of interest or a cover letter. However, this type of letter is its own thing, and it’s important that you know what you’re walking into before you start writing one.

What is a letter of introduction?

The concept of an introduction letter is exactly what it says on the tin: you’re reaching out to someone to make a connection. In this letter, you’ll include useful information about yourself or your business.

Each letter needs to be highly tailored—as should be cover letters, but for that, you can use a cover letter generator .

While a well-tailored resume and cover letter are used for a specific job that you’re applying for, a letter of introduction is an elaborate “hello.” It can be a way to help you get a job, but it’s also often used for networking purposes in various industries, including business-to-business communication.

You may also send these letters to introduce someone else to a person you already know, such as informing a business partner that you have a new project manager that they should now communicate with.

Long story short, you can send letters of introduction to alert a particular person or company of your (or someone else’s) existence, while a cover letter is something you add to a resume and apply to a job with.

The many faces of introduction letters

There’s no one-size-fits-all explanation for what a letter of introduction is, and that’s simply because it’s such a diverse tool.

Let’s go over the various use cases of introduction letters.

• Job-seeking. This is a good way to display that “proactive” attitude that many employers expect from applicants. In those cases, a letter of introduction can resemble a letter of interest; you can send it to a company to express your interest, no matter if it’s hiring or not.
• Networking. If you admire someone in your industry and want to make a connection, this is your way of saying who you are and why they should include you as part of their professional orbit.
• Educational and professional advancement. These letters have been known to open many doors, both in academic and professional settings. You can use them to introduce yourself to potential advisors, reach out for research opportunities, or contact industry leaders.
• B2B and team introductions. Whether you’ve got your own business and want to make connections with another company (that might later result in doing some business together!) or you want to introduce a new employee to a colleague, a letter of introduction is your friend.

Remember that there’s no hard rule as to when you can or cannot send a letter of introduction. As long as you word it properly, most people will appreciate it and see it as a sign of your interest!

The best thing about letters of introduction is that no one expects to receive them, so you get to cash in on that positive surprise and show that you’re not shy. However, that’s also the worst thing about them, as they can be treated as spam and therefore, completely disregarded.

This is why it’s super important to write an engaging letter of introduction that grips the reader from the get-go, and we’ll show you how down below.

Essential elements to include in every introduction letter

To write a compelling introduction letter, make sure that it contains all the crucial elements that lead to success. Your end goal is to have the person get back to you and respond positively, so it’s not just about following rules but also about standing out from the crowd and writing something attention-grabbing.

First, the greeting. In this type of letter, the greeting pretty much has to be personalized. You’re introducing yourself to a person, so do some digging and try to address them directly to capture their interest!

Follow up with a quick explainer on who you are and why you’re reaching out to them. It’s a good idea to explain the relevance if it’s not obvious, too, such as mentioning an industry connection or your pertinent expertise.

Next, dive into the purpose of the letter and talk more about your background if it’s applicable. It’s totally fine to spend a paragraph just talking about this and giving them some context.

Make sure to also include a call to action. For instance, if you’re hoping they’ll get back to you about a potential interview, mention that you’re looking forward to talking to them. Close the letter by providing your contact details.

Types of introduction letters and their unique features

Letters of introductions come in many different shapes and sizes, so let’s go over their different types and discuss their specific objectives in some more detail.

• Job applications: These are targeted and personalized letters that are meant to serve as a way of introducing yourself to a company you really want to work for. You should discuss your background and achievements to show that you’re the right candidate. You could even power up a resume builder and attach your resume!
• Networking: This one’s less about selling yourself and more about making connections. Introduce yourself and show that you’re familiar with the achievements of the person you’re writing to, but also, feel free to name-drop potential mutual contacts!
• B2B: If you want to introduce your company or services, make your letter all about what you can do for the other company. Spend a little time researching potential pain points so you can address them in your pitch.
• Teaching and educational roles: Here, zone in on your academic interests and credentials. Express the kind of research you’re interested in, your background, and what you hope to bring to a particular institution or placement.

Step-by-Step Guide to Writing an Effective Letter of Introduction

We’ve gone over the elements of a letter of introduction, but how do you weave them together into an effective pitch?

Here’s our secret recipe for writing an irresistible letter that gets you replies!

Starting strong: How to write an engaging greeting and opening line

Starting out on a good note is the key to success with a letter of introduction, no matter the purpose.

Just as you discard various emails if the opening line seems irrelevant, so does everyone else—but if you can get past that initial barrier, they’re much likelier to keep on reading!

The first thing is that the greeting needs to be personalized. Skip the generic “Dear Sir/Madam” or the “Dear [Company] Team.” If you’re introducing yourself, it’s only fair that you know who the recipient is.

The next sentence should focus on capturing the reader’s attention, and first impressions are key here. Personalize the greeting, quickly explaining who you are and why you’ve contacted them , of all people.

For example, you could say: “I’m reaching out because of our shared interest in semiconductor fabs, and as a fellow engineer, I have been impressed by your extensive contributions in that field.”

The body: Showcasing your qualifications, achievements, and intentions

The body of your letter is where you get into the nitty-gritty of who you are, what you’re looking for, and why you’re absolutely worth replying to.

There are different ways to approach this depending on your end goal—after all, networking and job applications are two different beasts—but the general rules stay the same.

Use a couple of paragraphs to elaborate on your work experience and background, and make sure to keep it relevant to your recipient. For instance, if you’re writing to an HR manager at a company you’re eager to be employed by, there’s no reason to go over your hobbies & interests . Instead, make it all about your achievements, qualifications, and job skills .

It’s also a good idea to showcase measurable impact and how your cooperation can have a positive impact on the person or the company.

Let’s say you’re introducing yourself to a renowned professor because you’re hoping to become their research assistant. In that case, try to dig into why your past work impacted the projects you worked on and highlight the value you can bring to the reader.

Lastly, underscore that connecting is of mutual benefit to both of you and not just a favor to you. Lean into mutual connections, knowledge and skills that you can contribute, or services you or your company can provide.

Concluding your letter with a clear call to action

Even if you write the best letter of introduction ever , you don’t want the person to finish reading with a shrug and a “They sound great, so what?”

To avoid that, craft a clear call to action and weave it into your letter so that it looks natural.

Be clear on what you want to happen next—do you want them to call you, meet up with you, or just get back to you? Maybe you just want to connect on LinkedIn so that you can follow their professional development more closely. Make it crystal clear and encourage them to reach out to you.

Make sure that your letter includes contact information and circle back to that in your signoff. Lastly, thank them for their time, and close the letter with a respectful: “Sincerely, [Your Name].”

Leveraging Templates and Examples for Success

Even with all the knowledge already in your arsenal, it can be hard to figure out how to structure your letter. Fortunately, a good template can always help, be it a resume outline or an example of a letter of introduction—so here they are!

Templates for crafting your letter of introduction

Letters of introduction have many uses. Below, we’ll go over the most common ones and give you handy templates to fill in with your own information.

Letter of Introduction for Job Seekers

Use this when you’re interested in a specific company but cannot apply to it directly. It doesn’t replace a cover letter, though. This is just a way to say, “Hey, I want to work here!” even if there are no openings that suit your qualifications.

Here’s an example of an outline you could use:

[Your Name] [Your Address] [City, State, Zip] [Email Address] [Phone Number]

[Today’s Date]

[Recipient’s Name] [Recipient’s Title] [Company Name] [Company Address] [City, State, Zip]

Dear [Recipient’s Name],

I am writing to introduce myself as a professional in [your profession/field] with a keen interest in the [specific role or area of work] at [company name]. Having followed your company’s progress and achievements in [industry/field], I am impressed by your commitment to [mention any known company values, projects, or goals relevant to your expertise].

With a background in [mention your background, e.g., marketing, engineering, etc.], I bring [number of years] years of experience, specializing in [specific skills or areas of expertise]. My recent projects include [briefly describe a relevant project or achievement], which [explain how it added value, solved a problem, or achieved a goal], underscoring my capacity for [mention a key quality or ability, e.g., problem-solving, strategic planning, etc.].

I would be thrilled to explore how my background, skills, and interests align with the needs of your team. I am looking forward to the possibility of discussing this exciting opportunity with you. Please find my resume attached for more detailed information about my experiences and achievements.

Thank you for considering my introduction. I hope to hear from you soon to discuss how I can contribute to [company name]. Feel free to contact me at [your phone number] or via email at [your email address].

Warm regards,

[Your Name]

Business Letter of Introduction Template

This is the ideal way to introduce yourself, your services, or your business to potential clients, be they individuals or other companies. It’s not strictly a sales pitch, but it’s not far removed from it; your goal is to outline why your services or products could be useful to the recipient or their business.

Here’s an example of what that might look like:

[Your Name] [Your Job Title] [Your Company Name] [Company Address] [City, State, Zip] [Email Address] [Phone Number]

Plot your path to success!

From students that got the job!

That landed jobs in 2024!

Prove your worth, even without the experience!

Keep your applications in check!

Connect like a pro!

Come prepared, leave impressed!

Decode the fine print like a boss!

Snappy advice to keep you ahead of the curve!

Follow our interactive tips and don’t stress about whether to mention that job you had for 2 months.

Hundreds of great reviews (and counting). Email us anytime, and resolve your questions within 24 hours.

Create a cover letter  customized for your resume and the job you want with the click of a button.

Tailored guidance based on millions of successful job applications.

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Kick back and let our bullet point generator go to town. Tailored to thousands of professions.

[Your company] has been around since [year], and during that time, we’ve established ourselves as market leaders in [industry]. We specialize in [briefly describe your core business activities and strengths]. Our work has been featured in/contributed to [insert proof of accomplishments, such as companies you worked with or a magazine that described your work]. [Your company]’s expertise in [an area that’s useful to the recipient] can help [recipient’s company] scale your business and achieve unprecedented growth.

I am convinced that a partnership between [your company] and [their company] could be mutually beneficial, enabling you to [mention a problem area/growth area that could be positively impacted for the recipient].

Would you be available for a brief call or meeting to discuss this further? I am flexible with my schedule and can adjust to a time that works best for you.

Thank you for considering working with [your company]. I am looking forward to the possibility of working together.

Best regards,

[Your Name] [Your Job Title] [Your Company] [Contact Information]

Networking Letter of Introduction Template

This one is a bit different than the two above. After all, you don’t reach out to someone for networking purposes in order to immediately get hired or sell your services to them. However, it can happen in the long run—and for now, you just want to be on their radar and mutually benefit from connecting.

Here’s an example of a letter of introduction template that can be used for more effective networking . Remember to modify it for LinkedIn messages, as things like your address will not be necessary there.

[Your Name] [Your Current Position/Role] [Your Company/Organization (if applicable)] [Your LinkedIn Profile/Website] [Email Address] [Phone Number]

[Recipient’s Name] [Recipient’s Title] [Company Name] [Recipient’s Address (if applicable)]

I have been thoroughly impressed by your achievements and/or contributions in the field of [industry], and as an avid follower of your work, I’m reaching out to introduce myself. My name is [your name], and I’m a [your work or academic title] at [company/school]. I wanted to express my admiration for your work as well as explore the possibility of connecting with you.

As I share your interest in [field], and also contribute to it on a regular basis with projects such as [project/paper, initiative, etc.], I believe that exchanging ideas could be mutually beneficial. I am keen to learn more about your approach to [specific project or subject], in particular, and would be eager to share my own experiences in [area].

I completely understand that an expert of your caliber would have a busy schedule. However, I would be grateful for the possibility of a chat, be it through a quick video call or a coffee in [city]. I am especially curious about your work on [project] and would love to learn your perspective on the matter.

Thank you for considering my connection request. I am looking forward to the possibility of joining your network and learning from your vast experiences. If you’re interested in a chat, please let me know a time and format that works best for you, and I will do my best to accommodate.

[Your Name] [Your Position/Role] [Your Contact Information] [Optional: Attach your business card or link to your professional portfolio]

Educational and Teaching Job Letter of Interest Template

Educational letters of interest can be twofold. You might want to send one due to being interested in a particular internship or research opportunity, or even just a straight-up job. However, they’re also often sent out for networking purposes.

Below, we’ll show you what to say if you’re subtly applying for an educational opportunity. For networking purposes, our earlier template above will work great!

[Your Name] [Your Current Position/Role, if applicable] [Your Address] [City, State, Zip] [Email Address] [Phone Number]

[Recipient’s Name] [Recipient’s Title] [Recipient’s Institution] [Recipient’s Address] [City, State, Zip]

My name is [your name] and I am currently a [your current role] at [institution or organization, such as a high school or a college]. I have been following the academic success of [institution] for many years, and as it has been a source of great inspiration in my own educational journey, I’m reaching out to express my strong interest in the [position].

In my current role at [Your Current Institution or School], I have successfully [mention a significant achievement or project related to education]. My particular academic interests lie in [mention research area or field, or teaching methodology], and to that end, I have completed [mention degree or coursework]. I am on a never-ending journey for knowledge and believe that my drive and skills would be an asset to [institution].

I would be thrilled to bring my expertise in [mention any relevant skills or areas] to your esteemed institution. I am looking forward to the possibility of discussing this exciting opportunity with you in more detail.

Thank you for considering my application. I am looking forward to the opportunity to contribute to [institution].

Real-world examples of effective letters of introduction

Having a useful template is one thing, but seeing a real-world example of a letter of introduction that actually did the trick can be even better, so that’s what we’ll show you below.

(Hint: Remember, if you’re attaching a resume, don’t forget to run it through a resume checker !)

Job Application Letter of Introduction

Martina Joseph 123 Pretend Ave Anytown, CA 12345 [email protected] 123-456-7890

April 7, 2024

Ms. Keira Basinger Hiring Manager Intel Corporation 123 Pretend Rd. Anycity, NY 54321

Dear Ms. Basinger,

I hope this finds you well. My name is Martina Joseph, and I have been inspired by Intel’s groundbreaking developments in the field of CPUs and NPUs for years—in fact, Intel is what inspired me to become a software engineer. Now, with over 5 years of experience as a Java developer, I am reaching out to express my immense interest in working with Intel.

I spent most of my career researching and developing applications optimized for performance and scalability. In my current role with AMD, I led a project that resulted in a 58% reduction in processing time for our core product by integrating innovative machine learning algorithms similar to the techniques employed in Intel’s latest NPU architectures.

My lifelong interest in computer science and in-depth understanding of machine learning and artificial intelligence position me to be an asset at Intel.

I would appreciate the opportunity to discuss this more in a call or meeting at your earliest convenience. Please feel free to reach out with any questions, and I thank you for your consideration.

Martina Joseph

Business-to-Business Letter of Introduction

Jonas Stefansson CEO Forever Fit Tech 123 Pretend Ave Anytown, CA 12345 [email protected] 123-456-7890

December 1, 2024

Ms. Karen Rodriguez CEO Peloton 123 Pretend Rd. Anycity, NY 54321

Dear Ms. Rodriguez,

I hope this message finds you well. My name is Jonas Stefansson, and I am the CEO of Forever Fit Tech, a company that specializes in advanced health-tracking software. Our tech solutions helped thousands of people improve their lives, and I am reaching out to discuss a potential collaboration with Peloton so that we can expand the reach of both of our companies even further.

At Forever Fit Tech, we’ve developed comprehensive wellness solutions that integrate seamlessly with fitness equipment to enhance user experience and engagement. We work with a team of industry-leading experts who specialize in designing apps that offer health-tracking solutions, challenges, and community-driven engagement. We have worked with several fitness influencers of international fame, such as Liam Land, to spread our message and diversify our product lines.

We respect Peloton’s commitment to transforming the fitness industry through innovative solutions, and we are excited about the prospect of collaborating with your team. We believe that by integrating our health-tracking software with Peloton’s cutting-edge equipment, we can create a more comprehensive fitness experience for users worldwide.

Thank you for considering my offer. I would love to discuss this with you over a call. Please let me know a suitable time for you and my team and I will prepare a comprehensive offer for you to consider.

Jonas Stefansson CEO Forever Fit Tech 123-456-7890

Networking or Team Letter of Introduction

Priva Shah Junior Data Scientist Insight Analytics and Science https://priyashah.com [email protected] 123-456-7890

January 23, 2024

Zachary Steinbrenner Head of Data Analytics Google 123 Pretend Rd. Anycity, NY 54321

Dear Mr. Steinbrenner,

My name is Priya Shah, and I have long been following your contributions in the fields of data science and analytics. As a fellow data scientist, I would love to connect and explore possibilities for collaboration and networking.

I started my journey with data science by completing a master’s degree in Data Science and Analytics from the University of Michigan, where I specialized in predictive modeling. This provided me with a solid foundation in computational techniques which now help me excel in my role at Insight Analytics and Science.

Your recent work on developing the advanced predictive modeling system for urban planning has been particularly inspiring to me, and the impact of it, as well as that of your team, is clearly felt through the reduction of traffic congestion in the area. This project mirrors my own interest in the clever use of data as a tool to solve real-world problems, particularly in the realm of urban sustainability.

Connecting with you would be a fantastic opportunity that would allow me to learn from an industry expert I admire. In return, I should be happy to contribute to any open-source projects your team might be working on as a way to develop my skills and lend my time to a cause I believe in.

Thank you for your consideration. I would be delighted to arrange a meeting or a call to discuss this at your convenience.

Priya Shah 123-456-7890

Letter of Introduction for Teaching Positions

Nikos Mitrakas [email protected] 123 Pretend Rd. Anycity, NY 54321 123-456-7890

September 19, 2024

Dr. Mila Rosenberg Principal Lincoln High School 123 Pretend Rd. Anycity, NY 54321

Dear Dr. Rosenberg,

I trust that this message finds you well. My name is Nikos Mitrakas, and I used to be a student at Lincoln High nearly 10 years ago. Now, with my own academic journey nearing completion, I am reaching out to express an immense interest in returning to the institution that shaped my educational path, this time in the role of a chemistry teacher.

Lincoln High and the excellent guidance of Mr. Janecki, spurred in me an insatiable thirst for knowledge and a love for biochemistry that inspired me to pursue a master’s in Chemistry from Boston University. Having also completed a second degree in Education, I feel ready to help shape young minds at the very school that ignited my passion.

In my previous role at Brighton Secondary School, I focused on helping my students learn the complexities of chemistry. As a result, they achieved a consistent 20% increase in their standardized test scores in the subject. I also led a team of students to win a national competition in 2023, which is now one of my proudest achievements.

I would love to discuss the opportunity to discuss how my skills in curriculum development and engaging teaching could contribute to Lincoln High. Please let me know a time and date when it might be possible for us to meet.

Thank you for your consideration, and I look forward to hearing from you.

Nikos Mitrakas

Maximizing the Impact of Your Letter of Introduction

You only get one shot at making a fantastic first impression, so before you hit that enticing “Send” button, here’s how to make sure that your letter of introduction is really the best it can be.

Pro tips for an impressive letter of introduction

Here’s a bite-sized guide to writing a letter of introduction that the recipient will be floored by:

• Tailor it to the recipient. No one likes receiving spam mail out of nowhere, and if your letter is generic, that’s what it’s going to be taken as. Address the recipient by name and express interest in them and their work in the very first paragraph.
• Keep it professional but not boring. Talking as if you swallowed a thesaurus is unwelcome, even if you’re writing to a person who holds a doctorate in English Literature. Keep your tone professional but engaging.
• Be concise. Keep your letter direct and to the point. We recommend sticking to 3 to 4 paragraphs for the best effect.
• Proofread. Proofread once, and then do it some more. An ill-timed typo can ruin all your efforts.

The Path Forward: Using Your Letter of Introduction to Open Doors

Now that your letter of introduction is as perfect as it can be, it’s time to fight a different sort of demon—your own confidence.

Look, we know it’s hard to put yourself out there—we’ve all been there. But, if you’ve read through your letter time and time again and perhaps slept on it for a night to be extra sure, there’s nothing more to be done than to just send it .

March in there with confidence and introduce yourself. It might get you a cool new job, a business collaboration that helps you scale your company to new heights, or help you connect with that pro expert you only know from LinkedIn posts.

In any case, if you don’t try, you’ll never know—so go ahead and send your letter!

The general idea of an introduction letter is that it’s meant to introduce someone or something to a person or an organization. Unlike other types of correspondence, such as cover letters or letters of interest , letters of introduction serve as the “Hello” that opens the door to something more.

For a successful cover letter or letter of introduction, personalize the first paragraph to the maximum. Include a mention of what interests you in that particular company or person, and then, tie that into how it perfectly aligns with your own experience.

No, it’s not the same, but it can be similar. Letters of introduction can sometimes be sent out as a way to apply for a job that hasn’t been officially listed. In such cases, they’re similar, but in others, they can be vastly different. Cover letters are always targeted at a particular job that you’re applying to.

You absolutely can. While it’s common for another person to introduce you to a new contact, you can also introduce yourself. If you have a mutual contact, it’s not a bad idea to refer to them in your letter, as that will build the reader’s confidence in connecting with you.

If you’re serving as the person who introduces someone to a person you already know, make the new contact the focus of the letter. You already know your colleague or business partner, so it’s okay to keep it less formal.

Drive a connection to something you share with your contact, then go on to introduce the person you’re writing about. Discuss their job title and responsibilities, and make sure to finish with a clear call to action that tells your colleague what you’d like them to do once they’ve been introduced.

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• TemplateLab

Business Introduction Letters

34 free business introduction letters (pdf & ms word).

Expanding a business, especially in its beginning stage, would need to reach out a hand of friendship to or create a business arrangement with other businesses. The best way to accomplish this is through a business introduction letter. This type of communication can take the form of a formal letter but isn’t limited to injecting some informal or friendly tones.

Table of Contents

• 1 Business Introduction Letters
• 2 Basic considerations for writing a business introduction letter
• 3 Company Introduction Letters
• 4 Parts of a business introduction letter
• 5 Business Introduction Letter Samples
• 6 Tips for writing your business introduction letter
• 7 Business Introduction Letters Examples

Basic considerations for writing a business introduction letter

A business introduction letter is a must when trying to reach out to prospective clients, whether you’re a newbie in the community or you want to expand your audience. Prior to writing the letter, you should already familiarize yourself with the desires and needs of your audience.

Also, you should be able to demonstrate these in your company introduction letter . It should inform the readers why becoming their clients would be a beneficial move. Here are some basic considerations to keep in mind:

• Business introduction letter basics The letter should always adopt a degree of formality and, therefore, must adhere to business letter protocols. It should maintain a professional tone, avoiding the use of pushy language or technical jargon. Use off-white or white-colored high-quality paper and don’t use too many colors and graphics. Using the company’s letterhead or logo is a must but avoid any additional graphics that may distract the reader’s attention. For an additional personal touch, a handwritten signature at the end of the letter is highly recommended.
• Think about your audience When writing a business introduction letter sample to a new and prospective client you intend to have a professional relationship with, make sure that you target his interests, needs, and desires. Beforehand, come up with an audience profile which will describe the types of persons who will most likely buy your products or services.
• Grab the attention of the reader Remember that you’re not alone in writing such letters. Prospects receive many marketing messages each day. You will need to write a letter that will grab your prospect’s attention and tickle their interest. If you have to deviate from the norm and still retain the formality, do so.
• Explain what you can do or provide Don’t underestimate your readers. Most of them would read company introduction letters to see how they might benefit the company. It’s important that you write convincing letters about your merchandise or services so that those who read your letter can become your customers.
• Extend an invitation to your readers You can include an invitation to your reader at the closing of the letter so they can learn more about your business. They can do this by coming into your shop or by visiting your business website . You can invite the readers to an open house or for another type of event. You can also offer them to try your products at no charge. Some entrepreneurs can also offer discounts or some special deal if the reader presented the introduction letter when they come visiting at specified dates. Whatever you want your prospective clients to do, make it as easier for them by including the usual specifics like your address, office hours, and contact details.

Company Introduction Letters

Parts of a business introduction letter

Because of the advent of electronic communications today, the importance of a traditional business introduction letter is frequently overlooked. But such a letter still has its own personality. One that is well-written with a great sales pitch and introduction and presented on letterhead can create a connection that’s more personal with a prospective client.

It can better deliver the message than an e-mail which would join a clutter of messages in a client’s inbox. To write a well-crafted business introduction letter sample, you must first understand the significant elements in writing one. The letter must be clear and direct to the point. This could effectively and quickly get your foot on the door with new clients.

The first thing you need to do when introducing yourself to potential business partners is to organize the information to include in your letter and decide how or in what order you will present the information. Remember that the letter is about your client’s interest and not yours.

This means knowing the benefits that your prospect will get when working in tandem with you and not presenting your products or their prices. Create a ranking of the information in order of importance.

This will allow you to omit those items that will have little bearing to your goal , and this usually happens when the letter starts to get too lengthy. In general, limit the letter to only a page. Presenting excess information all at once is also not advisable. Then you can start including the important parts of the letter:

• Opening The first sentence should already make a lasting impact on the reader. It should make him want to learn more information about your product. A question, which should be on the writer’s favor, will usually get the reader’s attention. Or you can start with statistics. Lines like these directly confront a problem or a need that the reader will feel determined to look into the solution you’re offering. The opening lines should be direct to the point, limited to one or two sentences but should not provide answers. Keep in mind that the letter is about the purpose and not about yourself.
• Benefits After gaining your reader’s attention by demonstrating there is a problem, it’s time to offer concrete solutions. Make the solution as specific as possible to the reader’s predicament. Keep this part short because the less information you include, the better the chances are that the recipient will call, out of necessity, if not curiosity. Present just enough information on how to solve the issue but never go into details yet. At this point, the goal of the letter is to create a sales response where you can provide a presentation with more details.
• Call to action After the body of the letter, there should be a call to action statement. Inform the reader that you would want to speak to him further and that you would be calling his aide to schedule a meeting . Provide the client with your website address or your telephone number in case he wants to ask for more information. Leaving the decision to the client for a meeting is not a good idea. Nor is it advisable to write a phrase such as “contact me if interested.” Chances are, they might not respond at all. You should make it clear that the recipient should ask for more information.
• Postscript Remember to finish each letter with a postscript. This note is usually a standout on the page. A lot of readers are even inclined to read this before going through the rest of the letter. But write one with an intent business phrase. Don’t use throwaway lines. Instead, use a piece of information that would leave a good impression.

Business Introduction Letter Samples

Tips for writing your business introduction letter

If in doubt about the structure of a well-written business introduction letter, download this business introduction letter template as it contains the basic manner or needs on how to write such letters. Informal letters need not follow the rules, but with business letters, you need to consider many factors.

Foremost, of course, is that it should have a formal, professional tone. There’s also the need to go directly to the point. The letter should also contain the basic details of your business whether it deals with products or services. Here are some tips for writing your company introduction letter:

• You should mention the several special features of your business which may attract the attention of the reader.
• Address your letter to potential clients or companies with an aim to increase your business either directly or indirectly.
• Resort to formal business introduction letter formats if it’s the first time you will compose one. This will erase any doubts in writing a well-crafted one and hopefully, could make the task of writing the letter easier for you.
• When composing the letter, don’t be too rigid. It would be better to remain slightly informal. Avoid keeping the tone of your letter too short or concise. It’s always recommended to make the reader feel good and comfortable regarding the business that’s about to start. To ensure this, make the letter sound like a friendly one, with a mix of both the formal and informal tones.
• State your details as clear as possible. This will prevent the reader from calling you up at a later time just to clarify such details. Divulge everything regarding your product or services details and never keep any details hidden or restricted.
• To start the ball rolling, the business introduction letter should also contain a gist of whatever deal you’re thinking of. For instance, if you’re planning to put up a clothing factory with the recipient and would want to like him about this, make sure to mention this in your letter. Don’t leave the reader guessing what exactly you want to do and what exactly you want from him.

Business Introduction Letters Examples

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• Cover Letter Intro

How to Write an Effective Cover Letter Intro

Your cover letter intro is your first opportunity to grab the reader's attention and generate serious interest in your job application.

We show you how to start a cover letter by introducing yourself with conviction while shining a spotlight on the qualifications that make you an excellent fit for the job opportunity.

There are a number of ways to do this, we walk you through the process of developing a great introduction to your cover letter and provide effective examples of how to begin your cover letter.

5 key steps to write a good cover letter intro

1. Address the letter to someone by name

Get your cover letter off to the right start by ensuring your letter is addressed to an individual. Contact the company to get the full name, correct spelling and title of the person responsible for reviewing your resume.

Addressing your cover letter to "The Hiring Manager" or "To Whom it May Concern" immediately creates a disconnect between you and the reader.

2. Specify the job you are applying for

The hiring manager may be screening candidates for a number of different job openings so it is important to be explicit about the job you are applying for in your cover letter introduction.

3. Convey enthusiasm for the job

Show commitment from the word go by briefly articulating why you are excited about the job opportunity.

4. Highlight your suitability

Find out as much as you can about the job and company before writing your cover letter. You can then concisely introduce yourself as a well qualified candidate before going on to specify your relevant skills and experience in the body of your cover letter.

5. Tailor your cover letter intro for each job

Your introduction should be targeted to the specific job opportunity and company.

Good examples of how to introduce yourself in a cover letter

Specify the job opportunity and show your enthusiasm

Your online job posting regarding the ..... position immediately caught my eye and your company name caught my attention

Your recent job posting for the .....  position has captured my serious interest

I read  your job description for the .... position with great enthusiasm

I was excited to read your ..... job posting

I was very pleased to learn of your need for a .....

Introduce yourself with conviction

I believe that I am particularly well qualified for this position, please allow me to highlight my skills as they relate to your requirements...

I believe that my qualifications and experience, as presented below, combine to create an excellent match for the position...

I am convinced that I have the  skills and expertise to successfully fulfill your job needs...

The enclosed resume details my proven track record in a similar position, some key points you may find relevant include:

My previous work experience has equipped me with the skills and knowledge you are looking for,  in particular ....

This position will utilize my extensive experience in ....

I am confident that I will make an immediate and valuable contribution to your company, my credentials for this job include:

As a results-driven professional I believe I am well suited to this job, highlights of my achievements include the following :

5 cover letter intro examples that get the results you want

Here are 5 effective ways to start your cover letter when you are submitting a job application..

1. Introduce yourself in a professional manner

Let the employer know you are a serious and well qualified candidate for the job by introducing yourself in a direct and straightforward way.

2. Introduce yourself with enthusiasm and conviction

Emphasize  your genuine interest in the position and the company and state your confidence that you are an excellent candidate for the job.

3. Focus on your suitability for the job opportunity

Why are you a good match for the job? Let the company know what you can offer them in this position.

4. Articulate your passion for the job

Employers seek individuals who show genuine passion for the work they are doing. Combined with the right skills, passion is a top driver of success in a job.

5. What makes you the best candidate for the job? 

Use your cover letter intro to differentiate yourself from the competition. Start with a relevant and impressive accomplishment or skill that puts you ahead of the pack.

Once you have grabbed the reader's attention with a powerful cover letter intro, the next step is to maintain interest and create the desire to learn more about you.

This is achieved in the body of your cover letter which brings attention to the skills, knowledge, expertise, achievements, qualifications and experience that make you a successful candidate for this specific position. It is a concise and compelling summary of what makes you the right job candidate.

You can use the structure of this cover letter template to help you with this next step.

In addition we have over 50 sample cover letters for different jobs that you can easily adapt for your own use.

Closing your cover letter

How you close your cover letter is as important as how you start it.

It is essential to end with the right message and ensure the reader takes action and continues on to read your resume with serious interest.

Find out how to close a cover letter strongly with good examples.

Everything you need to write a powerful cover letter

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Home » Letters » Introduction Letters » Company Introduction Cover Letter

Company Introduction Cover Letter

Table of Contents:

• Sample Letter

Live Editing Assistance

How to use live assistant, additional template options, download options, share via email, share via whatsapp, copy to clipboard, print letter, sample cover letter for company introduction.

To _____________ (Name) _____________ (Designation) _____________ (Company Name) _____________ (Company Address)

Date: __/__/____ (Date)

Subject – ____________ (Company Name) Profile

Greetings of the day !!

We would like to introduce ourselves as _____________ (Manufacturer/ Service provider/ Consultant etc.). Our company, _______________ (Company Name), is in the business of ____________ (Industry) and customized solutions for _________ (Other specialities, if applicable).

We are very competent in _________________ (Company Srength).

Kindly find attached herewith our brief profile for your reference.

We are very much keen to get associated with you for your upcoming prestigious __________ (orders/projects etc.) and render our good services.

Thanking You

Yours Truly

_________ (Name) _________ (Designation) _________ (Mobile Number)

Live Preview

The Live Assistant feature is represented by a real-time preview functionality. Here’s how to use it:

• Start Typing: Enter your letter content in the "Letter Input" textarea.
• Live Preview: As you type, the content of your letter will be displayed in the "Live Preview" section below the textarea. This feature converts newline characters in the textarea into <br> tags in HTML for better readability.

The letter writing editor allows you to start with predefined templates for drafting your letters:

• Choose a Template: Click one of the template buttons ("Start with Sample Template 1", "Start with Sample Template 2", or "Start with Sample Template 3").
• Auto-Fill Textarea: The chosen template's content will automatically fill the textarea, which you can then modify or use as is.

Click the "Download Letter" button after composing your letter. This triggers a download of a file containing the content of your letter.

Click the "Share via Email" button after composing your letter. Your default email client will open a new message window with the subject "Sharing My Draft Letter" and the content of your letter in the body.

Click the "Share via WhatsApp" button after you've composed your letter. Your default browser will open a new tab prompting you to send the letter as a message to a contact on WhatsApp.

If you want to copy the text of your letter to the clipboard:

• Copy to Clipboard: Click the "Copy to Clipboard" button after composing your letter.
• Paste Anywhere: You can then paste the copied text anywhere you need, such as into another application or document.

For printing the letter directly from the browser:

• Print Letter: Click the "Print Letter" button after composing your letter.
• Print Preview: A new browser window will open showing your letter formatted for printing.
• Print: Use the print dialog in the browser to complete printing.
• Start with a polite greeting and express interest in introducing your company.
• Mention the company's name, industry, specialization, and key strengths.
• Yes, attaching a brief company profile provides additional information and credibility to your introduction.
• Maintain a professional and courteous tone throughout the letter.
• Express gratitude for the recipient's time and consideration, and provide contact details for further communication.

By lettersyadmin

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