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Why Your Facebook Business Reviews Tab is Missing

• Rachel Solway
• November 12, 2021

Facebook has long been one of the best websites to use for a business, particularly when you’re a smaller or more local business looking to attract and engage a local audience. To that end, they’ve had a wealth of features you can use to attract, refine, target, and engage your local fans. One such tool is the Business Reviews section.

Thousands of small businesses have come to rely on these reviews, so it can be very concerning to find that they’ve suddenly disappeared. And yet, that’s precisely what happened to many Facebook pages over the last year.

What happened to reviews, and can you get them back?

Facebook Bugs and Glitches

The first reason why many Pages seem to have lost access to their Reviews tab is due to a Facebook bug. Every couple of years, it appears that Facebook encounters errors in their Reviews section and temporarily disables it. It happened back in 2017 , and it happened six months ago . It’s unclear whether or not this is the same issue and Facebook doesn’t care, or if it’s different issues.

Sometimes, Reviews are disabled, either temporarily or permanently. It seems to happen entirely randomly, and the businesses affected by it don’t have much recourse. You can send in a support ticket, but we all know how Facebook is, with responding to customer feedback.

Unfortunately, it seems that many people who experience this issue, even if they get their Reviews tab back, lose some portion of their existing reviews and recommendations. It’s unclear whether or not that is due to individuals deleting their accounts, a bug losing the reviews, fake reviews being purged, or another issue. Facebook is not forthcoming with information about the subject.

Not all is lost, however. Many people do get their total count of reviews back after some indeterminate period of waiting. For example, many people in this Facebook support thread have their complete reviews list back by now.

Reviews into Recommendations

Digging into the problem, it seems that at least part of the issue stemmed from Facebook changing their Reviews system at the core level. Years ago, Reviews were tied to physical business attributes, and you needed to have your business location with map, address, and contact information available to enable reviews. This requirement was a way to cut down on the burden of hosting reviews for tiny web businesses and enforce reviews being visible for small businesses.

In the years since, Facebook has transitioned its Reviews tab to a stand-alone tab, and since then, it has converted it from Reviews into “Recommendations & Reviews.” The new, modern Recommendations still show up under a “Reviews” tab in the top bar. However, the transition from one system to the other temporarily disabled the tab for many businesses.

Today, it seems as though the issues are resolved. Virtually everyone we can find complaining that their reviews are missing now has their reviews back, such as this page and this page.

You’ll notice that, currently, the “Reviews” section is just an infobox. The star rating out of five is estimated “Based on how many people recommend or don’t recommend the Page, as well as any past ratings and reviews it may have.”

Today, individuals can no longer leave star-rated reviews for businesses on Facebook. Instead, the only option available is to either Recommend or Not Recommend a business. This recommendation, or lack thereof, is calculated into the star rating based on previous metrics.

Business owners may also notice something else on the Reviews tab: a box asking for feedback. It appears for people who have an admin account on the Page, and says this:

“Have Feedback About Your Business’ Reviews Experience? We’ve made changes to the Reviews tab and would love your feedback. What do you think of the new experience?”

Whether or not that feedback goes anywhere is another story, of course, but it does indicate that Facebook is aware of and acknowledges a change they made to the system.

That said, it’s also possible that many reviews are “missing” for one reason or another. You can count on many pages yourself; a page that claims to have 150 reviews may only show 70 or so of them. That seems to be Facebook hiding old reviews and only showing more recent recommendations, though some old reviews (the 1 and 5 stars, in particular) seem to have converted into recommendations.

The Possible Removal of Recommendations

Another potential cause for concern is some hints we’ve seen that Facebook might be removing the Recommendations and Reviews feature altogether. At the start of 2021, someone having issues with the Recommendations feature posted about it , with information from their Facebook Support contact. They said:

“I have gotten word back from our team. It looks like this is happening to a bunch of Pages in preparation of removing the Recommendation system like I was mentioning. Our team is working on a replacement system but they do not have any time frame when that will be released. Expect the Recommendation and the ratings to section of the review tab to be completely remove in the near future. The reviews will stay but the Recommendation and the ratings will be removed.”

Since then, many businesses have had their Reviews removed or the data removed, but the tab is still visible, in a way that feels quite damaging to a Page. Unfortunately, there’s no known issue, so the best we can do is offer troubleshooting tips for as long as Facebook persists in half-measures and incomplete changes.

Troubleshooting a Missing Reviews Tab

There are generally a handful of reasons why you might be missing a Reviews tab, with varying levels of accessibility. You may or may not be able to solve the issue, and part of it depends on what Facebook is doing behind the scenes. Sadly, they don’t like talking about what they’re doing until they’ve finished, so we don’t have much more information than you do.

Your Reviews tab was disabled at some point.

Perhaps the most common reason that your Reviews tab is missing is that it was somehow disabled. Facebook allows you to customize which tabs are visible on your Page, and in which order. You only get a few spaces for tabs before the rest become hidden under a “More” drop-down, so turning off tabs your business doesn’t use is a good idea. Here’s how to troubleshoot this issue:

Log into your Facebook account and visit your Page.

On the top bar, beneath the cover photo, click the More drop-down. Check for Reviews. If it’s there, you’ll need to move it to be more visible.

If Reviews is missing, click on the Edit Tabs entry at the bottom of the More box. If the Edit Tabs entry isn’t there, you’re probably not logged into the correct account. Switch and try again.

In the Edit Tabs menu, look for Reviews. If it’s not there, skip to the next section of this troubleshooting list. If it is, make sure the radio button is blue (enabled) rather than gray (disabled).

This menu is also where you can reorganize your tabs. The six dots to the left of the tabs are boxes you can click and drag to reorganize the order of the tabs. Note that there’s no “save” button; every change you make is reflected on your page immediately.

It’s possible that your Reviews tab was disabled at some point in the past. We’ve seen a few different reasons why this might have happened.

• Someone accidentally clicked the button and, not knowing it saves automatically, either refreshed or left the settings page.
• Facebook bugged out or intentionally disabled Reviews for your Page for one reason or another . A lot can go wrong on a site of this size, and a lot can slip through the cracks.
• You may have experienced an influx of negative reviews and, in an attempt to stem the tide, temporarily disabled the Reviews tab . If you did so and then forgot about it (or if a third-party reputation manager did so and didn’t change it back), it may still be hidden.

Unfortunately, there’s no real way to tell what the cause is unless you have internal documentation.

Your Page template changed to one without a Reviews tab.

Above, we mentioned that if your Tabs settings menu does not have a Reviews tab, skip to this section. What happened?

Facebook rolled out different “Page Templates” in the past, and every Page has been converted to one of those templates. The templates are Standard, Business, Venues, Nonprofit, Politicians, Services, Public Figures, Restaurants & Cafes, Shopping, and Video Page.

Depending on the nature of your Page, you may have chosen a template other than Standard or Business. That’s fine; doing so gives you access to a more customized and engineered experience for that specific kind of entity. It changes things like your available Call to Action buttons and, critically, the range of Tabs available to you.

You can see the complete list of templates and the tabs available to them here . To summarize, though, several Page Templates do not have the Reviews tab available; these primarily include the Videos and Politicians templates. If you’re set to one of these templates and don’t need to be, it can be beneficial to change from that template to one that gives you more options.

A third-party service has replaced your Reviews tab.

Another issue we’ve seen is that some third-party services replace the Reviews tab with their own custom tab and use their own data to host your reviews instead. Here’s an example .

It’s unclear whether or not this is still an issue. This issue was more common when a business needed to have a certain number of followers before using Reviews, which is no longer the case. Additionally, pages under 2000 likes cannot make custom tabs .

While this is relatively unlikely to be the cause of your problem, if you’re using a third-party system that manages your reviews, this may be the cause. Additionally, if you used one in the past but canceled, they may have taken down their page and your reviews with it.

Your reviews are either too old or too new.

Facebook has rarely shown every review for a page unless that page only has a couple of reviews. If you have very old reviews or reviews that are under 30 days old, it’s possible that they just aren’t showing. There’s not much you can do to recover old reviews, and new reviews would presumably show up after a few weeks, so you can’t do anything other than wait.

Also, some reviews may get removed if the person who left the review deleted their account. It’s possible, that the total review count and score stay the same, but the review disappears. We haven’t verified if this is the case, but it’s plausible.

Getting More Reviews

If you’re a small business and rely on reviews to survive, Facebook getting rid of the Reviews tab could be devastating. You aren’t entirely out of luck, however. One excellent option is still available to you, and that’s Google Business Reviews. Google’s Business Profile ( formerly My Business ) allows you to aggregate reviews directly on Google.

If you’re mourning the loss of your Facebook reviews, and want to get your reviews back, consider reaching out to us. Our LocalReviews product helps you generate and solicit reviews from your customers, building your reputation and review score naturally and without fake reviews. When Facebook is cutting down on useful business features, Google is picking up the slack, and will continue to grow as one of the best tools available for small businesses.

Facebook may be struggling between ad issues relating to Apple, their rebrand to Meta, and a lack of interest from younger generations. If your business isn’t already diversifying, now’s the time to do it. The missing Reviews tab is likely just the beginning.

If you have any questions regarding your Facebook business reviews, our LocalReviews product, or anything similar, please feel free to reach out at any time. We’d be more than happy to assist you.

Rachel Solway is a seasoned marketing professional dedicated to empowering small businesses through innovative marketing strategies. With extensive experience at OneLocal, a leading marketing solutions provider, Rachel’s insights are helping thousands of local businesses navigate the digital landscape.

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Facebook Business Page Reviews How it Works and How to Turn On

A company’s online reputation is increasingly crucial for its growth in today’s tough digital market. Facebook Business Page reviews play a major role in the field. The article delves into the world of Facebook reviews for businesses, exploring how they function and providing insights into how to find reviews on Facebook. Covering key topics such as Facebook ratings and reviews, the importance of finding and managing reviews, and how to turn on the feature on one’s Facebook Business Page. Come and embark on a journey to unlock the potential of Facebook reviews for the business’s growth and credibility.

Facebook reviews for business are a powerful tool that allows customers to share their experiences and opinions about the products or services directly on the business page. The reviews come with overall rating, which provide a quick overview of the company’s general reputation. Good feedback improves trust and attracts more prospective clients, while negative reviews present opportunities for improvement and demonstrate transparency.

Facebook recommendations is a feature that empowers users on the platform to endorse and share their positive experiences with businesses with their friends within the Facebook community. The user-friendly tool allows individuals to effortlessly offer recommendations for Facebook pages associated with local businesses. Users are able to easily give valuable feedback to their social network by going to the targeted business’s Facebook page, going to the reviews section, and choosing “Yes” to recommend or “No” to not recommend.

What is a Facebook Business Page Review?

Facebook Business Page Reviews is a user-generated assessment and commentary system integrated into a business’s Facebook presence. Combining detailed feedback and evaluations with a rating system makes it an indispensable tool for businesses to evaluate customer satisfaction, establish and enhance credibility, and actively engage with their audience on the prominent platform of Facebook. A strong online presence, increased search engine rankings, and an influx of new clients are all results of maintaining an active presence on social media.

User-generated reviews on Facebook Business Pages come from clients, customers, or other stakeholders who have interacted with a business in a variety of ways, such as by making purchases, going to physical locations, or using offered services. Individuals share their perspectives and appraisals based on their interactions with the business, creating a valuable repository of feedback.

Functioning as a commentary and feedback platform, Facebook reviews on business pages allow users to offer detailed assessments of their experiences with the business. The feedback covers a broad spectrum of aspects, including product or service quality, the responsiveness of customer service, pricing considerations, and total satisfaction, providing a comprehensive view of the customer experience.

One distinctive feature of Facebook Reviews is the incorporation of a rating system spanning from zero, symbolizing a negative experience, to five, representing an exceptional one. A rating system offers a concise visual summary of a business’s reputation by aggregating the assessments of its customers into a quick reference point.

User-generated reviews and ratings are prominently displayed on the business’s dedicated Facebook Business Page, ensuring accessibility for anyone visiting the page. The visibility fosters transparency and significantly influences the perceptions of potential customers and visitors, impacting their decisions.

Facebook Reviews encourage engagement and interaction between the business and its customers. Business owners have the opportunity to respond to the reviews, expressing gratitude for positive feedback or addressing concerns raised in negative reviews. The two-way interaction demonstrates the business’s commitment to client contentment and shaping people’s perceptions.

What is the purpose of Facebook Business Page Reviews?

The purpose of Facebook Business Page Reviews is to enhance one’s business’s visibility on the Facebook search engine by allowing customers to provide feedback and ratings on a business’s Facebook page. Good evaluations and recommendations help a business gain more visibility on Facebook, as they appear in the News Feed of the reviewer’s friends or when someone asks for recommendations. Increased exposure attracts more potential customers. Facebook business page reviews serve as a tool for businesses to display their reputation, gather feedback, engage with customers, influence decision-making, and enhance their online presence. Facebook page reviews help a business grow and succeed in the digital age when used properly.

Reviews provide businesses with a platform to showcase their reputation to a broad audience. Positive reviews and high overall rating demonstrate trustworthiness and attract customers looking for credible businesses. Offering a concise snapshot of a business’s credibility and the quality of its products or services.

Facebook page reviews function as a valuable feedback mechanism. Customers openly express their thoughts and evaluations, encompassing various facets such as product quality, customer service, pricing, and overall satisfaction. Feedback is a goldmine of actionable insights that businesses utilize to identify areas for improvement, ultimately enhancing their offerings.

The reviews foster meaningful engagement between businesses and their customer base. Business owners have the opportunity to respond to reviews, regardless of whether they’re positive or negative. Active engagement demonstrates a commitment to customer satisfaction, nurturing trust and authenticity, and cultivating a positive relationship with customers.

Facebook page reviews play a pivotal role in influencing the decision-making process of potential customers. People rely on reviews when making purchasing decisions. Positive reviews sway choices in favor of the business, while negative reviews offer a balanced perspective. Providing opportunities for businesses to showcase their responsiveness in addressing concerns ultimately influences the decisions of prospective customers.

Facebook page reviews contribute significantly to a business’s online presence and search engine visibility. A well-reviewed business is more inclined to appear in search results and attract organic traffic, thereby increasing its online reach and impact. Reviews boost a business’s reputation, engagement, decision-making, and online presence.

When did Facebook Business Page Reviews begin?

Facebook Business Page Reviews began in the early 2012s. The exact launch date varies slightly due to continuous updates and rollouts. Facebook launched “Fan Pages,” dedicated business pages, in November 2007 to accommodate the growing business presence on the platform. The pages allowed businesses, organizations, and public figures to create a professional online presence and interact with their audience.

The addition of Facebook Business Page Reviews was a natural progression, aligning with Facebook’s aim to create a comprehensive ecosystem for businesses. The feature allows businesses to promote themselves and receive direct customer feedback and reviews on their Facebook pages.

Facebook continued to refine and expand its business-related features, including analytics, advertising tools, and e-commerce integrations, further solidifying its position as a significant platform for businesses to engage with their audience and manage their online presence.

Facebook updated reviews for their Recommendations feature in 2018. Star ratings and reviews from the old system appear on business review pages, but the new recommendation system no longer offers the star scale. Recommendations start with asking customers if they want to recommend a business.

What is the other term for Facebook Business Page Reviews?

The other term for Facebook Business Page Reviews is Facebook Recommendations. A Facebook Recommendation is used to describe the Facebook reviews and recommendations that users provide on a business’s Facebook page. Recommendations offer more than just a rating. Emphasizing the endorsement and approval of the business by buyers. A recommendation provided on a business’s Facebook page indicates that the reviewer has had a positive experience and is encouraging others to have the same.

The term “Facebook Recommendations” is commonly used to refer to the remarks made by people who visit a business’s Facebook page. Businesses encourage their buyers to give recommendations to bolster their online reputation and attract potential clients or customers. The recommendations cover many aspects, including product quality, customer service, pricing, and overall satisfaction, providing a comprehensive view of the customer experience.

Facebook Recommendations for businesses influence the decisions of potential customers. Consumers are swayed to choose a business that has received numerous good comments because they see it as a powerful endorsement. Businesses take harmful recommendations seriously, as they offer an opportunity to grow and solve buyer concerns, which end up leading to a more positive online reputation.

How do Facebook Business Page Reviews work?

Facebook Business Page Reviews work as a composite system, drawing from various sources, including user reviews and recommendations. The rating of a page is dependent on the feedback and endorsements shared by users about business pages on the platform. The pages that allow recommendations display a rating, whereas insufficient recommendations result in a page not having a rating at all.

Users have the choice of sharing their recommendations with a particular group of people when they recommend a business. A user’s recommendation is exclusively visible to their friends if they choose to share it with “Only Friends”. Recommendations shared publicly contribute to a page’s overall rating.

Facebook doesn’t verify whether users have purchased the product or utilized the service they are reviewing or recommending on Facebook Pages. The system is primarily based on user-generated content.

There are several steps to access the page’s review and recommendations. Navigate to the page by clicking its name in the Feed or by searching. Look for the “Recommendations” or “Reviews” section, located below the page’s cover photo. Users have to select “More” to see the content.

Facebook Business Page Reviews and Ratings aggregate user feedback and recommendations to generate a page’s rating. The visibility and inclusion of the recommendations depend on user settings, with public recommendations contributing to a page’s overall rating. Facebook’s system doesn’t validate user experiences, emphasizing the importance of transparency and engagement for businesses in managing their online reputation.

What role does Review Management play in the context of Facebook Business Page Reviews?

Review Management plays a role in the context of Facebook business page reviews, which include reputation, customer engagement, issue resolution, feedback, perception, and competitive advantage. Review Management involves the strategic process of monitoring, responding to, and influencing the reviews and feedback left by customers and users on various online platforms, including social media, review websites, and business listings, aiming to enhance a business’s online reputation, engage with customers, and address concerns or issues raised in reviews effectively. Good reviews allow potential customers to trust the business and feel comfortable purchasing because they know others have had pleasant experiences doing so. Recommendations from satisfied customers and an average Facebook review rating of four to five are the best advertising a company hopes for.

Review Management is instrumental in the proactive cultivation and preservation of a positive online reputation for a business. Review Management is achieved through diligent monitoring and adeptly handling reviews on the Facebook Business Page. Such actions underscore the business’s dedication to customer satisfaction and quality but wield considerable influence over the perceptions of potential customers as well, ultimately shaping their views in a favorable light.

Review Management places a strong emphasis on customer engagement. Providing a timely and professional response to both positive and negative reviews. Such engagement serves as a powerful testament to the business’s attentiveness and readiness to address concerns or convey appreciation for favorable feedback. The dynamic interaction fosters trust and authenticity, nurturing a positive rapport with customers.

Review Management equips businesses with strategies for effectively addressing negative reviews or recommendations. Critical voices sometimes serve as beacons, illuminating areas that require improvement. Businesses show their dedication to customer satisfaction by addressing issues openly and constructively, which turns negative experiences around.

Review Management involves harnessing the value of customer feedback shared within Facebook reviews. The wealth of insights is diligently analyzed to discern recurring patterns and identify areas ripe for enhancement, be it in products, services, or the customer experience.

How a business manages its reviews has a substantial influence on how prospective customers perceive it. Effective Review Management wields significant control over a business’s rating and the sentiment associated with it. The ability to sway the decisions of potential customers in a positive direction through strategic review handling is a potent tool in a business’s arsenal.

Having a strong online reputation, built through careful management of customer reviews, gives businesses a significant competitive edge. Today’s consumers frequently take a business’s online reputation into account when making purchasing decisions. Businesses that excel in Review Management bolster their credibility and position themselves advantageously in the marketplace.

How do Facebook Business Page and Google Business Profile Reviews differ?

Facebook business page and Google business profile reviews differ in several aspects, including the platform, the goal, the review aggregation, the social interaction, and the integration. Google reviews play a central role in local search rankings and a business’s discoverability on Google Search and Maps, while Facebook reviews are crucial for engaging the Facebook community. Understanding the differences is essential for businesses looking to manage their online reputations effectively on the platforms.

Facebook Business Page Reviews are an integral part of a business’s presence on Facebook and are primarily designed for engagement within the Facebook community. Providing a platform for users to offer feedback and endorsements directly on a business’s Facebook page. They affect a business’s Facebook search results, but their main purpose is to interact with its audience. Google Business Profile Reviews are exclusive to a business’s Google Business Profile and visible on both Google Search and Google Maps. The reviews carry significant weight in influencing local search rankings and play a crucial role in helping businesses establish their online presence, especially when targeting local customers.

Facebook Business Page Reviews present a rating, consolidating recommendations from individual user reviews. The rating offers a glance at a business’s entire reputation. Google Business Profile Reviews consider a broader spectrum of factors beyond just the number of reviews and their average rating. Google’s algorithm factors in review recency, user engagement with reviews (such as likes and shares), and the completeness of the Google Business Profile when calculating the star rating.

The Facebook Business Page Reviews feature allows for multiple modes of user participation. They are able to express their sentiments by liking, sharing, or commenting on reviews. Active engagement fosters a sense of community and facilitates open dialogue between customers and businesses. The interaction options for Google Business Profile Reviews are comparatively more limited. Users have the ability to “like” or “dislike” reviews, but the social community aspect is less pronounced compared to Facebook.

Facebook Business Page Reviews are seamlessly integrated into the Facebook ecosystem. The integration allows businesses to leverage their existing Facebook audience and utilize Facebook’s suite of tools for effective review management and engagement. Google Business Profile Reviews are tightly woven into the broader Google ecosystem. Their influence extends to a business’s visibility in Google Maps and local search results, making them an indispensable component of a local business’s online presence.

What is the importance of Facebook Business Page Reviews?

The importance of Facebook Business Page Reviews is immense, as they help shape a business’s reputation and success. They are essential for gaining potential customers, who heavily rely on reviews when making purchasing decisions. Statistics reveal that 88% of online shoppers consider reviews, with around 70% reading at least four before trusting a business. Facebook’s influence on consumer decisions is substantial, impacting more than 50% of purchase choices, especially when businesses have positive reviews, which around 80% of Facebook users are inclined to trust.

Disabling Facebook reviews results in a lack of positive feedback, which is vital for generating leads and driving sales. Research indicates that consumers are more likely to spend on businesses with excellent reviews, with positive feedback fostering trust and influencing choices. An impressive 92% of consumers select businesses with at least a 4 rating, and about 72% take action after reading positive reviews.

The absence of reviews harms a business’s credibility, as 15% of online shoppers are wary of a brand with zero testimonials. Reviews are instrumental in establishing trust with consumers, especially in a digital environment fraught with dubious claims.

Negative reviews, when managed effectively, are able to enhance a brand’s image and trustworthiness. Consumers seek transparency and authenticity and they tend to trust reviews that include both positive and negative feedback. Negative reviews provide insights and an opportunity for businesses to demonstrate their commitment to customer satisfaction, ultimately boosting conversion rates by up to 85%. Facebook Business Page Reviews are invaluable for building trust, attracting potential customers, and fortifying a business’s credibility. Disabling it results in missed opportunities and hinders a business’s competitiveness in the digital realm.

What are the advantages of having Facebook Business Page Reviews?

The advantages of having Facebook Business Page Reviews are listed below.

• Expanded Audience Reach with Recommendations: Facebook Recommendations serve as a powerful tool to broaden the business’s audience reach. Making one’s page more visible to users actively seeking businesses similar to theirs similar to how Facebook Marketplace relies on digital word-of-mouth through reviews. Facebook Recommendations become visible to a customer’s closest friends when discussing one’s business.

The enhanced visibility increases the business’s visibility and fosters trust among potential customers, influencing their purchasing decisions in the business owner’s favor.

• Visual Engagement through User-Uploaded Photos:  Users now have the ability to upload photos of their business to the Recommendations section with Facebook Business Page Reviews. They’re able to supplement their review with a GIF or photo of the establishment if a user mentions their business in response to a friend’s recommendation request.

The feature adds a visual dimension to customer feedback, allowing users to share their experiences more vividly. Enriching engagement with the business by providing a dynamic and immersive platform for users to connect with the business owner’s brand.

• Enhanced Feedback with Supportive Tags:  Facebook Recommendations empower users to provide more comprehensive feedback by offering them the option to select tags that complement their recommendations. The tags operate similarly to hashtags, allowing the Facebook algorithm to generate relevant keywords and optimize search results based on previous reviews.

Tags facilitate deeper engagement, allowing customers to contribute to a more structured and categorized repository of recommendations. Making it easier for potential customers to find the business and improving their experience with the business as a whole.

What is an example of Facebook Business Page Reviews?

Eloy Macias left a review saying, “I’d love to do some shopping for my family here. There prices are great!”. Recommending the shopping outlet to the general public.

Theresa A. Medina loves the outlet, thus leaving a positive review and recommending the shopping outlet to the public.

Quen Tan, a shopper at the outlet, left a negative review after experiencing confusion over the discount prices and a bad attitude from the staff. Leaving the shopper to not recommend the outlet.

Juan Cabrera experienced a bad experience with the security guard, thus leaving a negative review and not recommending the outlet.

The examples illustrate the range of sentiments and feedback that businesses receive through Facebook Business Page Reviews, from highly positive endorsements to critical evaluations of their products or services that greatly affect their Facebook page’s overall rating. Las Vegas Premium Outlets – South has thousands of reviews and a 4.3 overall rating.

How to turn on Facebook Business Page Reviews?

To turn on Facebook Business Page Reviews, follow these five steps below.

• Navigate to the Account Tab.  Log in to the Facebook account and go to the Facebook Business Page to enable reviews.
• Select “Settings”.  Click on “Show menu” in the top-left corner of the Facebook Page. Showing multiple options, choose “Settings”.
• Click on “Privacy”. Click on “Privacy” to access privacy-related settings in the left-hand menu.
• Go to “Page and Tagging”.  Under the “Privacy” settings, find and click on “Page and Tagging” to access options related to the Page’s visibility and interaction.
• Enable “Allow others to view and leave reviews on your Page” Option. Find the setting that says “Allow others to view and review your Page” in the “Page” section of the “Page and Tagging” settings. Check that the switch is set to “on” or “enabled.”

1. Navigate to the Account Tab.

Navigate to the account tab or the Facebook Business Page by clicking the business account profile.

2. Select the “Settings.”

Select the “settings” by clicking “show menu” on the top left hand corner of the screen..

3. Click on “Privacy.”

Click on “privacy” to get to the settings where “page and tagging” is seen..

4. Go to “Page and Tagging.”

Go to “page and tagging” that is shown on the multiple options in “privacy” settings..

5. Enable the “Allow others to view and leave reviews on your Page” option in the “Page Section.”

Enable the “Allow others to view and leave reviews on your Page” option in the “Page Section”. Allowing the business page to receive reviews from customers.

Where to see the Facebook Business Page Reviews?

One is able to see the Facebook Business Page Reviews on the “Reviews” tab that is seen on the Facebook Business Page. Follow the steps to answer the query “how to see reviews on Facebook”. Begin by logging into the Facebook account and navigating to the business’s dedicated Facebook Page. Locate the “Reviews” tab, typically situated in the middle menu under the Page’s profile picture and name. Click on the “Reviews” tab to enter the section where all user-generated reviews and recommendations for the business are displayed. The owner is able to read through the reviews, observe the recommendation, and engage in conversation by addressing comments or messages from customers in the section. The straightforward process allows the owner to monitor and respond to Facebook Business Page Reviews, giving them the ability to obtain significant insight into client opinions and bolster their online reputation while addressing customer concerns effectively.

How to appropriately respond to Facebook Business Page Reviews?

To appropriately respond to Facebook business page reviews, there are nine guidelines for responding to both positive and negative Facebook business reviews. Demonstrate the commitment to customer satisfaction and problem resolution.

Addressing positive reviews on Facebook is similar to addressing them on other platforms, such as Google. It’s vital that the respondent demonstrate appreciation and engage with the reviewer effectively. Here are some key tips.

Begin the response by thanking the customer for taking the time to leave a positive review. Give them a reason to be thankful. Acknowledge compliments such as “excellent customer service.”

Encourage the customer to spread the word about their positive experience with the business. Say something similar to, “We’re thrilled to hear you had a great experience! If you have friends looking for [your product or service], we’d love it if you could recommend us to them.”

Mention any specials, discounts, or freebies that interest the customer, if suitable. Say something similar to, “We have some exciting new promotions happening this month that we think you’ll love. Stay tuned for more details!”

Dealing with negative feedback on Facebook is an opportunity to make amends and improve customer satisfaction. Here’s how to respond effectively.

Ensure that one isn’t using their personal Facebook account to respond to customer’s concerns. Use the business account instead for responding to customers to maintain professionalism.

Start by acknowledging the customer’s feedback and expressing that their opinion is valued. Say something similar to, “Thank you for sharing your concerns; we appreciate your feedback.”

Use keywords from the customer’s review to demonstrate that the customer’s concern was read and understood. It shows that the respondent is paying attention and taking their concerns seriously.

Indicate how much the respondent cares about resolving their issue. Offer assistance by asking them to provide their best contact details or inviting them to reach out directly to the customer support team. Say something similar to, “We’re sorry to hear about your experience. We’d like to make it right. Could you please share your contact details, or you can reach out to our support team at [contact info]?”

Respond adeptly to both positive and negative Facebook Business Page Reviews by adhering to the guidelines, showcasing their dedication to customer satisfaction and the resolution of issues.

How to leave a Review in Facebook Business Page?

To know how to leave a review on Facebook Business Page, follow these seven steps.

• Log into Facebook.  Start by logging into Facebook. One must have an active account to leave a review.
• Visit the Business Page.  Go to the Facebook page of the business to review.
• Access the Reviews Section.  Look for the “Reviews” tab located in the left-hand corner of the business page. Click on it to access the “Reviews” section.
• Recommend or Not.  Click “Yes” or “No” under “Do you recommend (Business name?)” at the page’s bottom to indicate whether the person recommends the business.
• Write Recommendation. Write a recommendation of at least 25 characters in the text box provided. Be concise and specific when giving feedback.
• Add Tags or Photos (Optional).  They’re able to add tags or photos to their recommendation if they want to, but it’s optional.
• Post Recommendation.  Review the recommendation to ensure it’s accurate and complete. Click the “Post” or “Submit” button to submit the review.

What is the character limit for Facebook Business Page Reviews?

There is no character limit for Facebook Business Page Reviews. Facebook has evolved to provide users with flexibility while maintaining concise and informative feedback. There are minimum character limits in place to encourage users to provide meaningful input.

Desktop users have a minimum requirement of 25 characters to review a business page on Facebook. The required number of characters increases to 50 for mobile users. The limits are designed to prompt users to offer concise yet helpful feedback, ensuring that their reviews are informative and relevant.

Facebook has introduced the option for users to upload photos when leaving a recommendation or review. The feature allows customers to provide visual context and share their experiences through images, enhancing the review process. The combination of character limits and the ability to post photos offers users a more comprehensive and expressive way to share their feedback and recommendations on Facebook Business Pages.

What is the maximum star rating limit for Facebook Business Page Reviews?

There is no maximum star rating limit for Facebook business page reviews because Facebook has transitioned to a recommendation system. The change aims to streamline the review process, making it more straightforward for users to provide feedback. Users add context to their recommendations through tags, text, and photos, allowing for a more detailed and informative review.

A 5 overall rating is the highest accolade that a business receives in online review. It signifies an exceptional level of satisfaction and a truly outstanding experience for the reviewer. A customer who recommends a product or service is essentially saying that it is excellent in every way.

A rating of four indicates that a product or service has performed satisfactorily according to the conventional system, but the reviewer considers there to be room for further development. implying that the business has provided a good experience, although there are some areas where enhancements must be made.

Consumer behavior places high value on reviews and ratings, with many individuals becoming cautious when considering products or services that have an average rating of less than 4. Indicating the influence that reviews, ratings, or recommendations have on consumer decision-making processes. Businesses must be mindful of it when managing their online reputation and engaging with customer feedback.

Are Facebook Business Page Reviews Public?

Yes, Facebook Business Page Reviews are public. Reviews and recommendations left by Facebook users are public and are available to be seen by anyone who visits the business’s page. The reviews and recommendations are intended to provide transparency and allow potential customers to assess the business’s reputation and the experiences of previous customers.

Public reviews influence the perceptions and decisions of potential customers, making them a crucial aspect of a business’s online presence. Transparency encourages businesses to maintain high standards of quality and customer service to receive positive reviews and recommendations, which, in turn, helps attract more customers and build trust within the online community.

Transparency serves several purposes. It builds trust and credibility as potential customers are able to see authentic feedback from others, making informed decisions about the business’s offerings and customer satisfaction. Public reviews hold businesses accountable for their performance, encouraging them to maintain high standards and respond professionally to feedback. The reviews create a sense of community on the business’s page, allowing customers to engage with and comment on them. Managing public reviews effectively is crucial, as they contribute to a business’s online reputation and impact its success.

It’s important for businesses to be aware that public reviews include both positive and negative feedback. Effective review management involves responding professionally and constructively to all reviews, demonstrating a commitment to addressing customer concerns, and enhancing the customer experience.

What are the guidelines for Facebook Business Page Reviews?

The guidelines for Facebook business page reviews are to be respectful, accurate, and constructive contributions to the community. Maintain a respectful and pertinent tone when leaving reviews on Facebook Business Pages. Avoid using hate speech, personal attacks, or any form of discrimination in your feedback. Steer clear of using reviews for spamming or self-promotion purposes, which includes refraining from posting links or excessively promoting oneself. Reviews must directly pertain to their own personal experiences with the business, avoiding unrelated content such as political statements or off-topic discussions.

Reviewing a business is a two-way street, so it’s important to be honest about one’s interactions with the business being reviewed. Don’t pretend to be someone else or make fake accounts. Every written review must be based on real experience. Respecting people’s privacy is very important. Don’t share personal information about employees or other customers without their permission.

Maintain a polite and professional tone in the reviews by avoiding offensive language or profanity. Constructive criticism is welcomed, but it must be presented courteously and helpfully. Writing separate reviews for each interaction with a company rather than updating an existing one is preferable when dealing with multiple experiences with that company. Any reviews one finds that violate Facebook’s policies must be reported for moderation. These guidelines ensure a positive and informative environment for all Facebook users.

Can Businesses delete reviews on their Facebook Page?

Yes, businesses can delete reviews on their Facebook Page to some extent, but they’re not allowed to delete a review directly. They must report the reviews that violate Facebook’s policies, and Facebook is going to take action to remove or hide those reviews if they’re found to be in violation.

Businesses have the option to hide or disable reviews altogether by toggling off the “Allow others to view and leave reviews on your Page” setting. Toggling off the “Show Reviews Tab” effectively hides the reviews section on the Facebook Business Page. Preventing users from leaving new reviews or seeing existing ones. The action is reversible, and one is able to allow reviews again at any time by following the same steps and toggling the option back on. Hiding reviews is a temporary solution to stop new reviews from being posted or if there’s no time to address any concerns or issues with the existing reviews. It’s important to approach review management professionally and address customer feedback constructively whenever possible.

Businesses must exercise caution when considering the removal of reviews. Facebook has specific guidelines for reporting reviews, and they need to violate community standards or involve spam, hate speech, harassment, or other forms of prohibited content to be eligible for removal. Simply disliking a negative review or wanting to remove critical feedback isn’t a valid reason for reporting.

Businesses are able to request that reviews be removed by filing a complaint, but they’re unable to remove reviews they find objectionable. Facebook is in charge of managing the review removal process, and the outcome depends on whether the reported review violates its rules.

Businesses have a limited ability to influence the removal of reviews on their Facebook Page by reporting violations to Facebook. Reviews that don’t violate Facebook’s policies remain visible, as Facebook generally aims to maintain transparency and authenticity in its review system.

Is it illegal to remove reviews on Facebook Business Page?

No, it isn’t illegal to remove reviews on Facebook Business Page. Businesses have the option to manage and moderate the reviews on their page, including hiding or disabling reviews that violate Facebook’s policies or guidelines. Businesses mustn’t engage in fraudulent activities to manipulate or delete reviews, as it is considered unethical and violates Facebook’s terms of service.

Facebook provides tools and guidelines for businesses to report and address reviews that contain spam, false information, or violations of their policies. It is within the rights of business owners to use the tools to maintain a fair and accurate representation of their business on their Facebook Page. The removal or hiding of reviews must be done in accordance with Facebook’s policies and mustn’t be used to suppress legitimate customer feedback or engage in unethical practices.

Can Businesses hide reviews on their Facebook Page?

Yes, businesses can hide reviews on their Facebook Page, which provides them with a degree of control over the content and feedback displayed to the public. The feature is particularly valuable in various situations, including managing reputation, inaccurate reviews, review transparency, and privacy concerns.

Businesses have the ability to hide reviews temporarily during periods of negative publicity or when they’re addressing issues that have led to negative reviews. Allowing them to take proactive measures to improve their reputation before new reviews are visible. Businesses receive reviews that contain false information, spam, or violations of Facebook’s policies. Hiding the reviews prevents them from negatively affecting the business’s overall rating and reputation while the issue is resolved.

Some businesses prefer to disable reviews if they believe that the reviews feature isn’t representative of their customer base or if they want to rely on other methods for gathering feedback, such as surveys or direct communication. Certain businesses, especially those that aren’t primarily consumer-facing, have privacy concerns and choose to hide reviews to protect sensitive information or internal communications.

Businesses have the option to hide or disable reviews. It must be used judiciously and in accordance with Facebook’s guidelines. It’s recommended to address customer feedback constructively whenever possible and to use the review management features ethically to maintain trust and credibility with the online community. Businesses have the option to enable reviews again whenever they feel it is appropriate to do so.

How to get Facebook Business Page Reviews?

To get Facebook Business Page reviews, see the list below.

• Use ReputationStacker :  Reputation management tools such as ReputationStacker are incredibly helpful in automating the review gathering process. The tool automatically sends out surveys to the customers and directs them to review platforms, such as Facebook, where customers provide feedback to boost the reviews of the business page. It alerts the company that it has received a poor review, providing them with the opportunity to address the issue before it leads to negative reviews.
• Ask The Customers Directly:  Personal interaction with customers is a powerful way to encourage reviews. Take advantage of the chance a satisfied customer presents to request feedback in the form of a review. A restaurant owner must say, “We are glad you liked your meal. Would you mind sharing your experience on our Facebook page? Your feedback would mean a lot to us.” The direct approach makes it easy for happy customers to leave reviews, which leads to genuine, positive feedback.
• Engage on Social Media:  Active engagement with the audience on social media creates an environment where customers feel more comfortable leaving reviews. Respond to comments and messages promptly, express appreciation for compliments, and address any concerns or issues raised. Customers are more likely to return the favor by leaving a review after witnessing their appreciation for their feedback and positive interaction with them. Always be courteous and genuine in interactions, as it fosters a loyal customer base that willingly supports the business.
• Run Contests or Promotions:  Contests and promotions are fun and effective ways to incentivize customers to leave reviews. Host a contest, such as the “Review and Win” contest, where customers who leave a review on the Facebook page are entered into a drawing for a prize or receive a discount on their next purchase. Ensure that the terms and conditions of the contests comply with Facebook’s guidelines and are clearly communicated to participants. Contests boost the chance to get reviews on Facebook, so it’s essential to emphasize the importance of honest and authentic feedback.

What are the disadvantages of Facebook Business Page Reviews?

The disadvantages of Facebook Business Page Reviews are listed below.

• Negative Reviews Impact Reputation:  Negative reviews, if not managed properly, do serious harm for a business’s online reputation. They discourage prospective clients and create doubts about the quality of products or services.
• Difficulty in Removing Inaccurate Reviews:  Facebook has strict guidelines for removing reviews, and businesses face challenges when trying to remove inaccurate or malicious reviews. Leading to unjustly negative feedback lingering on the page.
• Competitor Interference:  Competitors or malicious individuals leave fake negative reviews to harm a business’s reputation. Addressing such reviews is time-consuming and frustrating.
• Limited Control:  Businesses have limited control over the content of reviews. A business is able to respond to reviews, but they’re unable to edit or remove them unless they violate Facebook’s policies.
• Inconsistent Feedback Quality:  The quality and substance of reviews vary widely. Some reviews are detailed and helpful, but others are vague or unconstructive.
• Privacy Issues: Some customers are reluctant to leave reviews on Facebook due to privacy issues or apprehension about getting in touch with the company.
• Spam Reviews: Businesses do encounter review spam, which consists of numerous fictitious positive or negative reviews left by automated accounts or paid services. Distorting the overall rating and reputation of the business page.
• Potential for Bias:  Reviews don’t provide a balanced view, as customers who have extremely positive or negative experiences are more likely to leave reviews, while those with neutral experiences aren’t.
• Resource Intensive: Managing and responding to reviews, especially if a business receives a high volume of them, is resource-intensive, requiring time and effort.
• Algorithm Changes: Facebook’s algorithms impact the visibility of reviews, making it challenging for businesses to maintain a consistent online reputation.

Why can’t I see the reviews on my Facebook page?

A user that can’t see the reviews on the Facebook page has several reasons, such as the disabled “Allow others to view and leave reviews on your Page” option, review privacy settings, and Facebook glitches.

It is possible that the Facebook Reviews Tab on the business page is disabled, which explains why Facebook Recommendation is not showing. Navigate to the Account Tab within the Facebook business account settings. Select “Settings” from the available options once there. Click on “Privacy,” which grants access to privacy settings related to the page. One is able to find a crucial option labeled “Allow others to view and leave reviews on your Page” within the “Page and Tagging” section. Ensure that the option is enabled. Activating the setting grants permission for others to post reviews on the Facebook Page, making them visible to visitors who access the business page.

Facebook’s platform sometimes encounters glitches and errors, particularly when undergoing significant updates or layout changes. The glitches lead to issues where Facebook reviews aren’t displaying correctly or appear to be missing. It’s best to be patient in these circumstances, as the issues subside on their own. Consider taking screenshots as a precautionary measure to safeguard the reviews. Staying informed about any updates or announcements from Facebook regarding known issues is a wise practice in such times.

It is crucial to report any issues with one’s Facebook page, including problems with Facebook recommendations not displaying correctly. Reporting helps address concerns and maintain a fair and reliable platform. There are several steps to report such issues. Access the drop-down box within the personal Facebook account and navigate to the ‘Help and Support’ option located at the top right-hand corner of the screen. Follow the provided prompts to report the problem effectively. The collective effort of reporting issues prompts Facebook to take the necessary actions to resolve them and improve the platform’s functionality.

Can Bad Facebook Reviews Ruin a business?

Yes, bad Facebook reviews can ruin a business. Negative reviews on Facebook have the potential to exert a significant influence on a business’s overall reputation and its ability to thrive. Negative reviews result in decreased sales, eroded customer trust, an impact on profitability, a competitive disadvantage, and difficulty attracting new customers.

Sales decline as potential customers become wary after reading critical reviews on the business. The study conducted by BrightLocal, revealing that 94% of consumers tend to avoid businesses with negative reviews, underscores the gravity of the effect. Businesses suffer lower sales when prospective customers see critical comments or low ratings and decide to patronize competitors with better reputations.

Negative reviews erode the crucial element of customer trust. Trust is the cornerstone of the relationship between businesses and consumers. It casts doubt on its reliability, quality, and dedication to customer satisfaction when a business accumulates negative feedback. Potential customers view it as untrustworthy or undependable if a business receives more negative than positive reviews, thereby further weakening the brand’s image.

Impacts on sales and trust ultimately affect the profitability of the business. A drop in revenue resulting from reduced sales leads to financial difficulties, particularly for small businesses. Negative reviews contribute to diminished customer retention as existing clients take their business elsewhere due to concerns highlighted in the reviews.

A business is placed at a competitive disadvantage. Consumers frequently conduct online comparisons before making purchasing decisions in today’s digital era. It positions itself unfavorably compared to competitors boasting better online reputations if a business accumulates a multitude of negative reviews. Customers are more inclined to select businesses with higher ratings and positive feedback.

Negative reviews impede the ability to attract new customers. Gaining new clientele becomes increasingly challenging when a business’s online reputation is corroded. Given that many consumers rely on reviews to make informed choices, a business with consistently negative feedback finds it difficult to entice new customers. The absence of positive recommendations deters potential customers from considering the business.

Businesses must proactively manage their online reputation to navigate the potential pitfalls. Encouraging satisfied customers to leave positive reviews and addressing negative feedback in a professional and constructive manner are important. Establishing and maintaining a positive online image is crucial in the fiercely competitive modern market, where consumer perception wields considerable influence over a business’s prosperity.

What is the difference between Facebook Reviews and Facebook Recommendations?

The differences between Facebook Reviews and Facebook Recommendations are  appearance, reach, format, interactions, and specificity.

Facebook Reviews are situated on the left-hand side of a business’s Facebook page in terms of location. Contrary to that, Facebook Recommendations take a prominent place in the upper-right corner of the page.

Reviews are accessible to any Facebook user who visits the page when it comes to reach, offering a broader audience for user feedback. Recommendations, on the other hand, have a more limited reach as they target a user’s closest friends when they inquire about a particular business.

Reviews provide a comprehensive overview by including the page rating along with accompanying comments regarding format. Recommendations, however, adopt a simplified format, featuring comments and omitting ratings.

Reviews are open to comments and likes from anyone who visits the page in terms of interactions. Recommendations, however, offer more limited interactions, allowing just individuals within the reviewer’s network to comment on and such as the recommendation.

Recommendations enable users to recommend specific features of a business by using tags and sharing relevant photos to provide added detail to their feedback. Reviews, on the other hand, mostly use star ratings and text comments that do not go into as much detail.

Reviews and Recommendations are part of a business’s online presence on Facebook. They differ in terms of their location on the page, reach, format, interactions, and the level of specificity they offer. The distinctions cater to various user preferences and provide businesses with versatile ways to gather and showcase customer feedback. It’s essential for businesses to understand the differences to effectively manage and leverage both types of user-generated content on their Facebook pages.

ABOUT THE AUTHOR

Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.

About Ian Kirby • Ian's Articles

The average ReputationStacker user triples their review count in the first 3 months .

Kate Bojkov

Mastering facebook reviews: the complete 2024 guide.

Activate the Facebook Reviews tab on your Facebook business Page and grow with customer feedback.

Facebook reviews, or recommendations, are a vital part of a business’s online reputation.

After all, they provide the best type of social proof you can get, increase the visibility of your business, and help you convert visitors into dedicated customers.

Moreover, the impact customer reviews have on your business cannot be underestimated. The vast majority of U.S. adults (82%) say they check online reviews before a purchase. Also, over 18% of U.S. adults say they had bought something through Facebook.

So keep on reading as we tell you all about Facebook reviews, how to add them to your page, and how they help your business succeed in today’s day and age.

About Facebook recommendations former Facebook reviews

Facebook Recommendations are a feature on Facebook that allows users to provide feedback about their experiences with businesses, services, or products.

Unlike traditional star-rated reviews, Recommendations enable users to simply recommend or not recommend a business to their friends and network. These Recommendations can include written feedback, photos, and tags, creating a more comprehensive and social form of review. This feature integrates directly into a business’s Facebook Page, making it easier for potential customers to see authentic opinions and experiences shared by real users.

Note: Facebook’s ‘Recommendations’ feature is the evolution of the older ‘Reviews’ system, and you can still find it under the ‘Reviews’ tab of Facebook pages. However, instead of using the old star rating system, buyers recommend (or not) a product or a business, share a written opinion, and leave tags and images (should they choose to).

FYI: You can embed Facebook reviews widget  automatically with  EmbedReviews platform.  Start a free trial  and display your Facebook Page recommnedations now. 

Embed Facebook Recommendations and Reviews on your Website

Try EmbedReviews , generate Facebook and Google reviews, and display a social media reviews widget on your website. Automatically and in seconds.

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How to set up your Facebook business page reviews?

You can very quickly and very easily add your Facebook Reviews tab on your official page. Just complete these straightforward steps:

• Log in to your account and go to your business Facebook page ;
• Click on your profile image (top-right corner and tap ‘Settings & privacy’ ;

That’s it! Now, your ‘Reviews’ tab will be live on your official page, and your customers can share their experiences with your business for everyone to see.

Note: Once you activate the ‘Reviews’ tab and start getting feedback, you won’t be able to delete Facebook reviews yourself. You will have to flag innacurate reviews and Facebook’s team will deal with them if they violate Facebook’s Community Standards.

How to get your Facebook Reviews page link?

Google My Business has made getting a  Google review link  easy, but getting a Facebook review link will be a bit different. No worries, we’ll show you two easy ways to do it!

Option 1: Copy the reviews page URL

To get your Facebook Reviews link, you have to follow two simple steps:

• Log in to your Facebook page —start by logging into your Facebook account and navigating to your official business page;
• Add ‘/review’ to your page URL —find the browser address bar, click at the end of it, and then simply type ‘/review’ after your page URL;
• Copy the URL to share it —simply copy the entire string you see in the address bar for future use. For instance, https://www.facebook.com/embedreviews/reviews is EmbedSocial’s Facebook Reviews page link – as shown below:

Congratulations, you have it!

Now, share the Reviews link of your Facebook business page across the internet, such as on your website, in emails, in your newsletters, or on your social media platforms, i.e., anywhere you see a chance to invite your customers to review you.

Note: When sending the link, also add a brief explanation on  how your customers can leave you a Facebook review for your product and services.

Option 2: Build your own direct Facebook review link

What if your customers are not logged into their personal or business accounts? If you send them the above link, they’ll be asked to log into Facebook first, which may discourage them from reviewing your business. No worries, here’s a solution to that:

• Utilize the Facebook login URL ->  www.facebook.com/login/
• Put a redirect to your reviews page by adding “next” ->  www.facebook.com/login/?next=
• Convert your page URL into the corresponding equivalent in HTML and add it after the “next” component ->  https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2Fembedreviews%2Freviews%2F

As you can see, it’s not complicated at all! Just replace the colon (:) with %3A and the slash (/) with %2F. That way, whenever the customer logs in to their account, they’ll be redirected to your reviews page. Works like a charm every time!

How can your customers leave you Facebook reviews?

Since the introduction of the ‘Recommendations’ review system, your clients will no longer have to select a number of stars to describe your products and/or services. They only have to navigate to your page’s ‘Reviews’ tab or follow the above ‘Reviews’ link.

Once there, they only have to tap ‘Yes’ or ‘No’ under the ‘Do you recommend [your business name]’ message. Then, the ‘Recommendation’ box will open and prompt users to share their thoughts about your business. They’ll have to write at least 25 characters.

As users leave you new reviews, they will start appearing at the top of the ‘Reviews’ tab feed of your Facebook business page.

How to respond to your Facebook reviews?

You must respond to all (or most of) your Facebook reviews, both positive and negative. That’s the best way to maintain a strong online presence and build trust with your customers.

To respond to Facebook reviews, you will typically get a notification on Facebook or via email , and when you click on it, it will take you directly to that review, so you can check out the review, and provide your reply—it’s as easy as writing a comment on a Facebook post.

Here are some practical  review reply templates  for review responses:

Positive reviews response example:

Hello [Reviewer’s Name], Thank you so much for your kind review! We’re thrilled to hear that you had a great customer experience with our [product/service]. Our team works hard to provide excellent customer service, and we’re glad to see that it’s making a difference. We appreciate your support and would love for you to share your experience with your friends and family. If you have any other feedback or suggestions, please don’t hesitate to reach out. We look forward to serving you again soon! Warm regards, [Your Name] [Business Name]

Negative reviews response example

Hello [Reviewer’s Name], We apologize for the less than satisfactory experience you had with our [product/service]. It’s essential for us to maintain high standards, and we’re sorry that we did not meet your expectations this time. We’d like to learn more about your experience and find a way to make things right. Please reach out to us at [contact information] or send us a private message so we can discuss this further and find a suitable resolution. Again, we apologize for any inconvenience caused, and we appreciate your feedback as it helps us improve and provide better service in the future. Sincerely, [Your Name] [Business Name]

How to report a Facebook review?

Sometimes you may receive fake negative reviews that affect your online reputation. Naturally, you have to deal with negative reviews as soon as possible. But, since you cannot outright delete them, you’ll have to report them for violating Facebook’s Community Standards :

• Find the negative review in your ‘Reviews’ tab ;

• Choose to receive notifications about the report and click ‘Submit’ ;

Here’s a brief video covering the entire process:

How to get new reviews for your Facebook business pages?

The fun part starts here: finding cool new ways to motivate your customers to leave you positive Facebook recommendations.

These are some of the strategies you can try out include:

• Adding a physical ‘Review’ sign at your place of business— you can edit and place the official ‘ Facebook Review Us ‘ stickers anywhere from your counter to your tables, walls, shopping windows, or any other prominent sections of your premises;
• Use the Facebook Wi-Fi feature— set up Facebook Wi-Fi in your business location to get more customer reviews, which will allow your visitors to hook up to your guest Wi-Fi for free once they check in to your Facebook business page and leave you a review;
• Embed a digital ‘Review us on Facebook’ button— you can place this button anywhere from your homepage to your blog and social media sites;
• Create a Facebook contest —you can always stage a discount contest for your customers, who will be able to participate if they leave you a Facebook review;
• Asking your regular customers— you can always ask for a review outright, especially your regular visitors, which will be included to help you out. You can either ask them in person or send them an email such as this one, along with the promise of a discount:

“Thanks for stopping by again [customer name]”.  “Do you use Facebook? The reason I ask is that we have a Facebook Reviews section that we use to collect our customer’s comments. Would you be interested in posting one?”   Here is our link (link to Facebook reviews section) Thank you so much. [Your Name] [Your Company Name]

Need more strategies for getting Facebook reviews?

Check the detailed blog post covering 5 ways to get Facebook reviews for your business, or download the Facebook reviews guide:

How to display your Facebook reviews on your website?

One of the best ways to collect more reviews is to promote your existing recommendations across your website and add the relevant CTA buttons for review collection. Additionally, the ability to embed Facebook reviews on your website boosts trust and provides real-time evidence of the experiences shared by your real customers.

The Facebook reviews widget has a direct API integration with Facebook, and with just one click enables users to aggregate all their Facebook page reviews and display on their website with an embeddable code:

Here is an example:

The best part? The widget allows you to combine reviews from all popular social media platforms and review sources like Facebook, Yelp, and Google , into one stunning widget. Moreover, you can import third-party reviews and craft custom testimonials.

Check below the various widget layouts, including sliders, grids, and rating badges and pick one to signup and create yours.

Facebook Reviews Feed

Embed Facebook reviews in a slider.

Facebook Reviews Table

Show reviews in a full-page feed.

Facebook Reviews Popup

Display Facebook reviews in a popover widget.

Facebook Reviews Slider

Show Facebook reviews in a modern slider.

Want more cool stuff? Explore early products

Step-by-step guide on collecting Facebook reviews . Related article

In case you are using a web builder to build your website, the code works with the most popular CMS and website builders, so click on your specific website builder to proceed:

• Facebook Reviews for WordPress
• Facebook Reviews for Squarespace
• Facebook Reviews for PageCloud
• Facebook Reviews for Weebly
• Facebook Reviews for Wix
• Facebook Reviews for Shopify
• Facebook Reviews for Webflow

What are the benefits of Facebook reviews?

Every serious business must collect Facebook reviews/recommendations nowadays as they come with several advantages, including but not limited to the following:

1. They increase your organic reach

Positive reviews and recommendations can help your business gain more visibility on Facebook, as they may appear in the Facebook Feeds of the reviewer’s friends or when someone asks for recommendations. This increased exposure can attract more potential customers.

How? When a customer recommends your bakery on Facebook, their friends might see the recommendation in their Feed, thus sparking interest in your products and driving more foot traffic to your bakery.

2. They boost your brand credibility

A collection of positive reviews and recommendations serves as  social proof , demonstrating that your business is reliable, trustworthy, and offers great experiences, which can influence potential customers to choose your products or services over your competitors.

How? A new user visiting your digital marketing agency’s Facebook page sees numerous glowing reviews from satisfied clients. This positive feedback instills confidence in the user, making them more likely to engage with your agency.

3. They improve your search engine ranking

Positive reviews can improve your search engine ranking, as search engines also consider  user-generated content about a certain business in their ranking algorithms.

How? Your restaurant has numerous positive reviews on Facebook. When someone searches for restaurants in your area, your restaurant is more likely to appear higher in the search results due to the positive feedback.

4. They help you gain your visitors’ trust

When potential customers see a high volume of positive reviews, they are more likely to trust your business and feel confident in their decision to engage with your products or services.

How? A potential client is considering hiring your home cleaning service. Upon seeing the numerous positive reviews on your Facebook page, they feel reassured that your service is reliable and trustworthy, making them more likely to hire you.

Hopefully, our guide on Facebook business reviews gives you specific directions on improving your  online reputation management  and leveling up your digital marketing strategy.

Remember, getting more reviews on Facebook (and other social media sites) can take a little effort, but it’s an investment that pays off in the long run. We promise!

FAQs about Facebook reviews

Yes, Facebook reviews still exist, but they have evolved into a new format called ‘ Facebook Recommendations ‘, which no longer uses the previous star-based system. Users now recommend (or not) a certain business or product and leave a text-based review. They also have the option to add various tags and relevant images. This new format allows for more context and encourages users to provide more valuable feedback for potential customers.

To see the reviews of your or other businesses, you will have to navigate to the official page and click on the ‘Reviews’ tab underneath the profile image. If the tab is not there, the ‘Reviews’ feature has to be activated through the page’s ‘Privacy’ section.

No, Facebook reviews are not private. When a user leaves a review on a business Page, it is publicly visible to anyone visiting said Page. This allows potential customers to read about the experiences of others, which can influence their decision to engage with the business.

As a business owner, you cannot directly delete Facebook Reviews left by users. However, you can report a review if it violates Facebook’s Community Standards or contains spam. Then, if Facebook determines the review is inappropriate, they may remove it. Alternatively, you can disable the ‘Reviews’ tab on your business Page, which will hide all reviews from your Page, but this will make it harder for potential customers to learn more about your business.

While you cannot directly remove a bad review on Facebook, you can take steps to address it. First, respond to the review professionally and empathetically, offering to address the issue and rectify the situation. If that doesn’t work and you believe the review is from a fake account, spam, or violates Facebook’s Community Standards, you can report it to Facebook for review.

• Pew Research Center report
• 2020 eMarketer report

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February 2, 2022

Everything You Need to Know About Facebook Reviews

Facebook reviews — officially called Facebook Recommendations — on local business Pages can help you build your company’s online reputation, expand your search visibility, and attract more customers to your business locations.

According to research:

• Facebook holds 19% of all customer reviews . The social media platform also ranks fourth just behind Google, Yelp, and Tripadvisor on the list of review sites people check before visiting a business. ( Online Reviews Statistics )
• 18.3% of U.S. adults made a purchase through Facebook in the last year. ( eMarketer )
• 2 out of 3 Facebook users visit a local business Page at least once a week. ( Hootsuite )
• 55% consider the social network as the most common place to learn about new brands and products. Meanwhile, 66% are likely to share their thoughts, experiences, and opinions on their purchases on Facebook. ( Facebook Reputation Management guide)

One thing to note: If you haven’t done so already, we suggest taking the time to learn how to claim a Facebook business page . 

Doing so ensures that you have an official place on Facebook where people can leave online reviews . For brands with multiple locations, we suggest you also check out our guide on how to manage multiple Facebook Pages with Facebook Business Manager .

What are Facebook Reviews / Recommendations?

For years, Facebook business Pages featured traditional online reviews and ratings. This changed in 2018, when the social network rolled out a series of visual changes and features that included “Facebook Recommendations.”

With the update, Facebook followed the trends set by Netflix and YouTube by ditching the 5-star rating system in favor of Yes/No options. Now, a query field appears on a business Page’s “Recommendations and Reviews” section with the question: “Do you recommend (business name)?”

Users can answer by pressing the “Yes” or “No” button and can add further context to their recommendations with tags, photos, and more text.

As a local business Page owner, you will no longer see any star-based reviews coming into your Page. Customers will rate your business simply by choosing whether or not they recommend it. 

How Do I See Facebook Reviews and Recommendations?

If you’re wondering how to see reviews on your Facebook business Page, simply go to your Page and click the Recommendations or Reviews tab found under your profile picture. (If you’re using Facebook Business Manager , you can follow the same procedures for Pages to which you have access.) 

If you previously enabled online reviews on your Page, Recommendations have been automatically turned on. To make it easier to find specific Recommendations, you can apply a “most helpful” or “most recent” filter to sort all your Recommendations and ratings.

Are Facebook Recommendations Public? 

All Facebook reviews and Recommendations are publicly displayed on your Page’s Reviews or Recommendations tab. They cannot be set to private.

What Happened to My Ratings?

If your business managed to compile a fair amount of Facebook reviews with high rating scores before Recommendations were rolled out, don’t worry: your ratings did not go away. 

They are still taken into account for your overall rating, which is also still displayed on your Page. As for how Facebook calculates this, it’s a mixture of reviews based on the past 5-star rating system and the current Yes / No Recommendations. 

How to Set Up Facebook Reviews

By default, Facebook reviews are activated when you create a Page. If, for some reason, it isn’t available when the Page is created, you can turn it on manually via the Manage Page section on the left side of the screen. To turn on Facebook reviews:

• Go to your brand page.
• Click on the “Settings” button on the Manage Page section.
• A new window should appear. Click on the “Templates and Tabs” section.
• Toggle the “Reviews” option to ON.

To make it easier for people to leave unsolicited feedback , you should make sure that people see the Reviews section on your page. You can change the order of the sections in this area through the “Templates and Tabs” section in the Page’s settings. Drag the dotted icon next to the section name to change the order.

How Do I Respond to Facebook Reviews?

Facebook reviews and Recommendations appear like traditional posts in the Reviews section. This means you can respond to any review on a Page by commenting on it. You can also “like” or “love” a Recommendation.

Before you do so, make sure you’re responding using your brand’s Facebook account and not your personal profile.

Before typing a response, it’s important to learn how to respond to negative reviews as well as positive feedback. 

According to research, 44.6% of consumers are more likely to visit a business if it responds to negative reviews. But don’t wait too long before typing out a response: 53.3% expect a response from a company within seven days.

The way your brand handles criticism or praise goes a long way towards brand success. Choosing the right words and taking feedback to heart can put your brand above the competition.

Can I Delete Facebook Reviews?

Currently, you can’t delete individual Facebook reviews and Recommendations from your page. If you don’t want reviews, the only option is to disable the entire feature. To do so:

• Go to the “Settings” section of the Manage Pages tab.
• Click on the “Templates and Tabs” button.
• Next to the “Reviews” section, toggle the switch from On to Off.

Turning this off might not be the best idea because it removes all reviews, including the positive reviews your brand might have accumulated throughout the years. In many ways, a page with reviews is better off than one without any reviews at all. That feedback serves as valuable social proof for consumers, and they’ll be quick to dismiss a brand if it doesn’t contain any consumer feedback.

If you believe a Facebook review contains spammy content or doesn’t meet the terms of use and content guidelines, you can send a report to Facebook .

What Companies Should Know About Facebook Recommendations

Recommendations and reviews are geared towards making your brand more discoverable and trustworthy on Facebook. 

According to the social network, having great Recommendations “may make your Page easier to find in Facebook search” — similar to how Google reviews can impact your local SEO performance. 

Recommendations are also useful for understanding the customer experience. The updated interface encourages your customers to provide richer, more detailed feedback about their experiences.

After users make the choice of recommending your business or not, they will be asked to provide additional details using tags, text, and photos. Selecting a tag will allow common themes to emerge, making it easier for potential customers to see your business’s highlights.

How To Get Facebook Reviews

Asking for reviews for your Facebook Page doesn’t have to be difficult (or awkward). 

If you have your customers’ contact information, you can send personalized SMS messages or emails asking for their feedback. (Make sure you get their permission to send messages to them before doing so). 

For those physically visiting your locations, you can give them physical reminders like cards or use stickers and posters in high-traffic areas to make customers aware of your Facebook page.

Based on our own research, the best time to start asking for reviews is around 2-3 p.m. or 6-7 p.m. 

Regardless of when you ask for feedback, the important thing is to keep it short, sweet, and uncomplicated. Quickly tell people why you want their feedback and provide a short link that doesn’t require people to jump through multiple hoops before they can leave a Facebook review. 

The Importance of Facebook Reviews

Facebook reviews, along with reviews on other business review sites , are important marketing assets for any brand. 92.4% of consumers use these reviews to guide their purchasing decisions. People need social proof to know if a product or service is worth the time, and more importantly, the investment.

On a popular site such as Facebook, reviews carry plenty of weight, and you need to use it to your advantage to improve the experience, attract more customers, and beat the competition.

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Facebook reviews not showing up

• Post author: Andy Bate
• Post published: April 29, 2022
• Post category: Blog / Facebook / Instagram / LinkedIn
• Post comments: 0 Comments

Recently, I’ve had many business clients contact me asking, ‘Becs, where have my Facebook reviews gone?’ or ‘why can’t I see Facebook reviews’, and tell me, ‘I think Facebook removed reviews’.

Facebook reviews are so important, aren’t they? I bet the last time you considered paying for a service or product online you headed straight to the reviews and took a moment to read through the Facebook recommendations, to make sure that you were investing in something worthwhile.

I’m the same – Facebook reviews (recommendations) are social proof, helping us determine if a company is reliable or not and it helps us make the right decision when parting with our money!

Therefore missing Facebook reviews are a big concern as we know that all potential customers will be on the lookout for them.

There are 3 reasons why your reviews may not be appearing on your Facebook business page:

 1. You’ve not enabled Facebook Reviews Tab:

• If you’ve not enabled the Review tab, then it won’t appear on your Facebook page. This means that no one can leave you a review or see any of the lovely reviews that you’ve been given.

This is a Facebook problem that’s very easy to rectify. And don’t worry if this feature has been accidentally switched off – your reviews won’t have gone anywhere.

• Head to your Facebook business page.
• Click on ‘Settings’ on the left-hand side of the screen.
• Find ‘Templates and Tabs’
• Make sure it is switched on – this shows as blue.

(If you have recently switched to the new Facebook experience your layout will be slightly different.)

And there you go; your Review tab will automatically appear again, and all your past reviews will be on show for all to see. And your happy customers can once again start leaving you amazing reviews!

2. The reviewee can see their review, but you can’t:

If ever you’ve had a customer say, ‘hey, did you get my review?’ and it just isn’t showing under your Review tab it’s highly likely that your customer hasn’t set their review to Public.

To write a review for a company you need to check that the ‘world’ icon appears next to it – this means that everyone can see it and it will appear on the company’s Facebook business page.

Here’s how to leave a review:

• Open up the company’s business page.
• Click on the Reviews tab.
• You’ll be asked to click to confirm that you recommend them.
• Write in your review when prompted.
• Under the ‘Sharing to’ drop down menu, make sure it says ‘public’.
• Your review will appear straight away.

Pass this information on to your customers to make sure that the reviews that they have written are public and not just available for their friends to see. If Facebook reviews are not set to public they do NOT count towards your review rating, therefore make sure to check with customers they are public.

If they’ve made a mistake and the review was set to “friends” only, don’t worry, it’s easy to edit. They just need to go on their profile click more, go to reviews and change the privacy setting of the review.

If they see the icon of two people next to the review – as shown in image below – then they need to click on the icon and change it to the Public (the world icon). The Facebook recommendation will then appear on your Facebook page and count towards your review rating.

3. There’s a glitch – Facebook reviews not working 2022

There will always be an instance where things just go wrong and your Facebook reviews disappear. Unfortunately, this is par for the course with Facebook, it is constantly changing and when a big change happens like the layout this is when Facebook glitches and errors often happen.

For example, a common glitch to affect Facebook recommendations when updating to a new layout is that your reviews will be there for all to see, but Facebook will state that you have 0 recommendations. What a contradiction!

For this example, let’s look at Paula from Taylor’s page. She’s got lots of amazing Facebook reviews, but as you can see, at first glance you might think that she doesn’t have any. It clearly says, ‘No recommendations yet’, but just look to the right of that message and there they are!

One piece of advice I would give is to always take a screenshot of your reviews just in case they do simply disappear into a black hole. If people delete their Facebook profile, those reviews will also disappear.

Reporting scam Facebook reviews

This next bit goes off on a slightly different tangent from the ‘Facebook reviews disappeared’ theme but it is a serious issue to keep a watchful eye on.

My Facebook page gets visited by many people wanting to pick up valuable social media tips, and my reviews get read a lot too. This is great news for me, but other people can take advantage of this and use this space to promote their own company – how very rude!

While you can’t remove these spam reviews, you can report them.

Facebook recommendations not showing 2022: How to report problems

Always report things that have gone wrong on your Facebook page or some activity on your page from another Facebook user that doesn’t seem right or fair.

The more people that report an issue, the more likely this social media giant is going to do something about it.

• Head to the drop-down box in your personal account.
• Click ‘Help and Support’ at the top right-hand corner of the screen
• Follow the prompts to report a problem.

Further reading

Head to my blog, 9 Ways To Grow Facebook Followers in 2022 and get motivated to get the most out of this amazing social media marketing tool.

What’s coming up?

For anyone who wants their Facebook business page to be a hub of activity, a place where people actively head to, an area where relationships strengthen, and an influential space that attracts new business you’ve come to the right place.

My online course, ‘ Creating and Management Successful Facebook Business Pages’ is for you. In bite-size, jargon free, modules you’ll learn how to grow your business without paying for advertising.

To enrol and to learn more about each module head to my website today.

  To view all of my upcoming workshops, head over to my website .

Bye for now,

Becs Bate Social Media Consultant, Social Media Executive

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15 Apr Why can’t I see all of my Facebook reviews?

Facebook has come a long way from the simple social site first launched back in 2004. What initially began as a website for college students fifteen years ago is now the largest social media platform in the world with over four billion users. It’s not surprising that forward-thinking companies quickly learned that Facebook could be used to promote their brand and connect directly with customers. Facebook soon realized that growth not only could come in the form of personal accounts, but also corporate, launching business pages in 2007.

Today, over 32% of Facebook users interact with brands on a regular basis [Sprout Social]. Once important facet of this interaction comes through the form of reviews. Business owners can choose to include a reviews section on their page, allowing customers to recommend a company that they support. Positive reviews are vital, and in a recent BrightLocal survey, it was discovered that 85% of people trust online reviews as much as their friends’ and families’ endorsements. Nearly 70% of customers are more likely to use a local business with positive reviews, and 40% of consumers said they would avoid local businesses that have negative reviews.

Assuming a company has reviews enabled on their page*, there should be no stopping customers from easily recommending and leaving comments about their favorite companies.  The overall number of reviews, both positive and negative determines a page’s rating. However, unless a review is left publicly, it will not show up on the company’s page. This can be a problem for service-based small businesses that rely heavily on reviews and word of mouth when trying to make a name for themselves in the local community.

Users should select “public” from the drop down box to ensure their review will be seen by both the business and other potential customers.

So what should a small business do when asking for testimonials on their Facebook page from loyal clients? When asking for a review, be sure to state that the review needs to be public. If not, the review will only be seen by the customer’s Facebook friends and any positive review that is made privately will not add to the page’s overall rating.

*Enable or disable a business page’s reviews in page settings under the “Templates and Tabs” button.

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How to create and use a Facebook Review Link

If you’re a business owner, you know all about the importance of online reviews. They provide social proof to help attract new customers and boost your bottom line. While there are many review sites out there, one of the most popularly used platforms is Facebook.

As a business owner, you want to make it easy for customers to leave reviews. The best way to do this is by sharing a Facebook review link. This post discusses how you can utilize the functionality available for reviews on Facebook for business and create a review link.

Free Guide: 10 Tips To Get More Customers From Facebook

What is a facebook review link.

A Facebook review link is a unique URL you create to make it easy for customers to leave reviews on your Facebook page. When customers click the link, they’ll be taken directly to the review form on your Facebook page.

Using a review link makes it easy for customers to leave reviews, and it also helps you track how many reviews you’re getting. However, creating a Facebook review link is a slightly tricky task. Unlike Google My Business, you cannot simply copy a direct link.

Before we talk about creating a review link, make sure that there is a Reviews Tab on your business account. If you don’t have it, go to the About tab on the top left-hand side of your page and click on Edit Page Info. Scroll down to the bottom of the page and click on Add a Tab. Then, select Reviews from the list of available tabs.

Now that you have the Reviews Tab, it’s time to create your Facebook review link.

How to create a Facebook review link

The biggest issue with sharing the default Facebook review link is that users need to be logged in to access it. If users click on the link without logging in first, they will be redirected to another page. This can be incredibly confusing and frustrating.

To bypass this issue, you need to modify the review link. Follow these simple steps to see how.

Step 1: Start with the URL for the Facebook login page. This will ensure that the customers are prompted to log in first before jumping to the review page.

You will start with the following URL: https://www.facebook.com/login/  

Step 2: We need to ensure that once the customers log in, they are redirected to your review page instead of their Facebook feed. To do this, we need to add the “next” command in the login page URL.

The URL should look like this: https://www.facebook.com/login/?next=  

Step 3: We need to add the link for the review page after the “next” command. This will instruct Facebook that the customer should be taken to your review page.

Keep in mind that copying the URL of your Facebook business page after the abovementioned URL will not work. Instead, you will need to convert it into HTML code. Here’s what the final URL should look like for ABC company:

https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2F ABC %2Freviews%2F

To create this link for your page, you can simply replace the characters in  bold (i.e., ABC) with the business name listed on your Facebook account. To get this, you will have to go to your Facebook page and copy the URL after https://www.facebook.com/ from the address bar.

For example, the URL for Broadly’s Facebook page is https://www.facebook.com/getbroadly . 

Therefore, the review link for Broadly’s Facebook page will look like this:

https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2F getbroadly %2Freviews%2F

How to use a Facebook review link

Using a review link is very easy. All you need to do is share it with your customers. You can create a template to share it through email, SMS, WhatsApp, social media, or other marketing channels. Once the customers click on the link, they will be taken directly to your Facebook page’s review section.

How to embed Facebook review links

Once you have the review link, you can embed it on your website homepage or blog. This allows your customers to leave reviews without having to go to Facebook.

Here are the steps that you need to follow:

Step 1: Copy the HTML code of the review link and paste it into a text editor such as Microsoft Word or Notepad.

Step 2: Select the text where you want to embed the link, click on Ctrl/Command + K and copy the HTML code.

Once the link is embedded, customers will be able to access it directly by clicking on the text.

Why do i need Facebook reviews?

Here are some reasons why Facebook reviews are essential for your business:

• Attract more customers: Customers are more likely to trust a business with positive reviews and testimonials. A recent study shows that 92% of customers are more likely to purchase from companies with online reviews than those who don’t.
• Boost your SEO: Google considers reviews when ranking local businesses in search results. So the more positive reviews you have, the higher you’re likely to rank.
• Build social proof: Reviews help build social proof, which is the idea that other people’s opinions can influence our own. When potential customers see that others have had a positive experience and left 5-star reviews for your business, they’re more likely to give you a try.
• Generate leads: Facebook reviews can also act as a lead generation tool. When customers leave positive reviews, their friends and followers will see it and may be encouraged to check out your business.
• Improve customer service: Reviews can help you identify opportunities to improve your customer service. If you see a trend of negative reviews, it’s a sign that you need to make some changes.

How to get more Facebook reviews

Let’s look at some of the best ways to get Facebook reviews :

• Email marketing campaign: You can use email to reach out to customers and ask them to leave a review. Be sure to include a link to your review page.
• Social media: You can also promote your review link on social media. Post it on your Facebook page, share it in tweets and include it in your Instagram bio.
• Try in-store promotion: If you have a physical location, you can also promote your review link there. Add it to receipts, business cards, and any other marketing materials.
• Offer incentives: Encourage customers to leave reviews by offering incentives like discounts or coupons. Just be sure that you’re not violating Facebook’s rules by engaging in review gating or offering bribes for reviews.
• Engage with reviews: One of the best ways to get more reviews is to simply engage with the ones you already have. Respond to both positive and negative reviews, thank customers for their feedback and address any concerns they may have.
• Use Facebook ads: As reviews directly come from customers, a great way to increase the number of reviews is by growing your customer base. For this, you can use Facebook ads to promote your business. Through Facebook recommendations , you can target people who live in your area and who have recently interacted with your business on Facebook.
• Try review requests: It is easy to get lost in tricky Facebook marketing activities and forget that you can simply ask customers for reviews. As per available data , about 68% of the customers are willing to leave reviews if asked.

Let Broadly handle your business’ reputation management

Managing online customer reviews can be tedious when you’re trying to do it all on your own because you need to keep an eye on all the review sites and respond to customers promptly. 

Broadly is an all-in-one online reputation management software that gives businesses everything they need to manage their reputation and deliver amazing customer experiences at every touchpoint, from review sites and social media to in-app messaging and beyond. 

We make it easy for businesses to collect customer reviews, monitor their online reputation and get insights about their customers.

Watch your online reputation transform with Broadly

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How to write a review or recommendation on any Facebook business page

• You can write a review on Facebook to help others make an informed decision about a business.
• To leave a review on Facebook, you can either recommend or not recommend a business. 
• You can leave this recommendation directly on a Facebook business page.

If you've just been to a really great — or not so great — business, you probably want to tell someone about it. You could just post about it on social media, but that only goes to your friends. It would probably be more useful to let people who actually want the information know.

There are many ways to do that, but one way is to post on a business' Facebook page, if it has one. You don't have to leave a generic post on the page, and it's not the traditional star rating like you're used to either.

Facebook has changed their reviews to recommendations, which can include photos and tags in addition to text. Now, star ratings for a business are calculated by a combination of past reviews and customer recommendations. 

Here's everything you need to know about Facebook recommendations.

How are Facebook recommendations different from reviews?

While they serve a similar purpose, there are a few key differences between recommendations and reviews. 

First, Facebook reviews are visible to anyone on Facebook, while recommendations can be limited to just friends. Facebook reviews also have a star rating whilst recommendations do not.

What are the benefits of using Facebook recommendations?

When recommending a business, you can add photos to accompany your text and select tags to highlight key features about a business (like child-friendly or cozy atmosphere). 

Additionally, if one of your Facebook friends recommends a business, it will appear first on that Facebook page as well as on your friend's timeline.

How to write a review on Facebook

1. Go to the Facebook page of the business you want to review. 

2. Click the Reviews tab.

3. Underneath Do you recommend [Business Name]? click Yes or No .

4. Write your review about the business. Reviews must be at least 25 characters long.

5. In the Sharing section , select who will be able to see your review. You can choose just friends, or set it to public so that anyone can see it. When you're finished, click Post . 

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May 21 , 2024

XDefiant - Everything You Need to Know to Get Started

XDefiant’s Preseason is live now on PS5, Xbox Series X|S, and PC through Ubisoft Connect. The free-to-play arcade shooter takes inspiration from different Ubisoft games, kicking off with five game modes, five unique factions, 14 different maps, and 24 weapons with 44 attachments. To help prepare you to jump into its fast-paced 6v6 action, here’s the skinny on XDefiant.

XDefiant’s game modes fall into one of two categories: Arena and Linear. Arena modes see players duking it out across all areas of a map, while Linear modes sort teams into attacking and defending positions, and pit them against one another in progressive objective points across the map. The Arena modes include Occupy, Domination, and HotShot, while the Linear modes are Escort and Zone Control.

In Occupy, teams must work together to control a single zone on the map, while shutting out the opposing team. Periodically, the zone moves, so be sure to defend each zone as long as possible to garner as many points as you can. And if you’re having trouble breaking through enemy defense to capture a zone, don’t worry – you’ll get a notification of the zone’s next location before it moves, giving you a chance to get to the zone early and set up a strong position.

Domination functions similarly to Occupy, with two key differences: There are three zones to capture, and they stay in the same spot for the entirety of the match. Once your team secures a zone, you’re free to go take another, or stay to defend it against encroaching enemies. Each zone you control will continuously add points to your overall score, so dominating all three is a quick way to certain victory. But don’t leave controlled zones undefended, or the other team will capture them quickly and start racking up points of their own.

HotShot doesn’t have any zones to control, but it does have one key objective: get the most KOs. Every time you eliminate someone from the opposing team, they’ll drop a bounty you can pick up; only by picking up a bounty token will you earn points towards victory. Consequently, if a teammate dies, you can pick up their bounty – it won’t count towards your score, but it will deny the other team that point. The player holding the most bounties becomes the HotShot, gaining bonus speed and faster reloading. They also gain more points per bounty they pick up, making them powerful point-scorers. However, they are also marked on the map for all enemies to track down.

In Escort, the attacking team moves a package forward along a set path across the map. To move it, all you have to do is stand near the package, enabling it to walk. The more team members are standing in the package’s radius, the faster it will move. There are three different checkpoints along the path which, once reached, will serve as the new respawn point. There is also a time limit. The defending team, meanwhile, must stop the package in its tracks. They can even move the package slowly backwards along the path by standing in its radius when no attackers are present. If the attackers get the package to the final checkpoint before time runs out, they win. If defenders stop them, they win.

Zone Control

In Zone Control, the attacking team must capture five zones in a progressive order while defenders try to shut them out. The first two zones will be available simultaneously, but both must be captured before the third unlocks. Likewise, the third zone must be captured before the fourth, and then fifth zones become available. If the attackers can capture all five zones before the time runs out, they win; if the defenders stop them, they win.

Before each match, you’ll choose a faction to play as; you also have the option to switch every time you respawn. Your choice will be guided by the role you want to play on your team, as well as your playstyle. Each faction is inspired by a different Ubisoft game, and each grants you a passive buff, an active ability, and an Ultra ability. Each faction has two abilities to choose from, and each offers a different tactical option. You’ll need to charge your Ultra by racking up KOs, getting assists, and furthering your team’s objective, but once it’s ready to use, your Ultra has the potential to have a massive impact on the match if deployed skillfully.

The Cleaners are an aggressive, incendiary faction, ideal for those who prefer to push through combat to reach and hold your objective. Your Ability as a Cleaner will burn everything in its path – whether that’s a straight line from using the Incendiary Drone, or a large radius around you using the Firebomb. And once you’ve powered up the Ultra, you’ll be able to unleash The Purifier, a deadly flamethrower. Regardless of your loadout, all Cleaners come equipped with Incendiary Ammo that deals extra burn damage when you hit your target. Because of their aggressive nature, if you’re heading into Escort or Domination, it might be a good idea to have a Cleaner or three in your squad.

Echelon is perfect for those who favor a stealthy approach. These super spies excel at moving through the map unseen and won’t appear on enemy minimaps. Their Intel Suit ability is highly versatile for all game modes, revealing enemies who are lurking or sneaking up on you. The Digital Ghillie Suit is perfect for HotShot, as it renders you nearly invisible as you flank the enemy team to take out their HotShot (or simply gather bounties). Similarly, Echelon’s Ultra, the Sonar Goggles, will reveal all enemies and grant you use of the Third Echelon 5.7 pistol, which has boosted firepower.

The Phantoms function best as aggressive defenders. Not only do they have bonus health as their passive trait, but their Abilities allow you to block massive amounts of damage. The Mag Barrier can provide cover for any teammate standing behind it, and is key for standing your ground while holding zones in Occupy, Domination, or Zone Control. The Blitz Shield ability is particularly clutch if you’re advancing the package in Escort, as it lets you push forward against a barrage of enemy fire (just remember your back is still exposed). The Aegis, the Phantoms’ Ultra, is a spherical plasma shield that lets you negate damage on the go, while wielding an electro scattergun that deals massive damage in close combat.

Libertad is excellent for support and should be part of any team regardless of game mode. Their Espíritu de Libertad passive ability will slowly heal you and nearby teammates automatically. The El Remedio Ability is a deployable canister that will heal any allies within its radius, giving your team an extra edge in Occupy, Domination, and Zone Control. The BioVida Boost is perfect for healing on the go in Escort and HotShot, giving off a wave of health boost for yourself and nearby teammates. Their Ultra, the Médico Supremo backpack, provides a large mobile health boost, giving you an edge over your opponents no matter what game mode you’re playing.

The DedSec faction will be locked when you first start playing, but can be unlocked by completing in-game challenges. This tech-savvy hacker faction is perfect for creating chaos and turning enemy gadgets against them. Their Fabricator will automatically print a new device after you deploy one, slowly replenishing your grenades so you can cause more havoc over time. The Hijack ability allows you to hack into active enemy abilities and make it work for you (say, by stealing the healing power of an enemy El Remedio to heal your squad while you KO your opponents). Deploying a Spiderbot will send an arachnid drone to track down the nearest enemy and jump on their face, obscuring their vision, temporarily stunning them, and making them an easy target. DedSec’s Ultra, Lockout, will disable all enemy Abilities, HUD, and minimaps in the area of effect, perfect for shutting down an Ultra-fueled push by your opponents.

You know your mission objective, and you’ve carefully picked your faction. Now, it’s time to finalize preparation by selecting your weapons of choice. You can choose from preset loadouts across the six different primary weapon types, or build an array of personalized weapon loadouts suited to different situations. Libertad are healers, and armed with a modded-out light machine gun (LMG), they become very tough defenders to displace. Cleaners may seem perfect for up close and personal combat, but if you like ranged attacks, think of the damage a sniper rifle with Incendiary Ammo could do.

In XDefiant, you get a primary weapon, a secondary weapon, and one device (like a mine or grenade) per loadout. Primary weapon categories include Assault Rifle, Submachine gun (SMG), LMG, Marksman, Sniper Rifle, and Shotgun, while Pistols serve as the secondary weapons. Each category will have one gun unlocked at launch, while the rest can be earned through in-game challenges.

There are 44 attachment options across six categories including Barrels, Front Rail, Optics, Magazines, Rear Grip, and Stock, each of which can have an impact on your weapon’s damage, rate of fire, accuracy, and more. Primary weapons have five available attachment slots, while pistols have four. The more you use a weapon, the more weapon XP you will gain towards unlocking new attachments for that weapon to help you customize it even further.

Download XDefiant today on Xbox Series X|S, PS5, and PC through Ubisoft Connect. Ubisoft+ Premium subscribers get exclusive skins and will have the DedSec faction automatically unlocked at launch. To get a closer look at XDefiant’s development, be sure to check out the XDebrief series , with more episodes coming soon.

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As Malaysia faces CEDAW review, women refugees continue to struggle

Continued lack of a legal framework for refugees leaves undocumented women vulnerable to arrest when they seek medical help.

Unlike the excitement felt by many women when they find out they are expecting a baby, Hanna* was filled with fear when she realised she was pregnant.

The Myanmar refugee who arrived in Malaysia in 2023 and is still waiting for her United Nations High Commissioner for Refugees (UNHCR) card had many reasons to fear what was to come.

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“I didn’t have money to go to a doctor, so I had to eat less for five months to save enough money to get a medical check,” she told Al Jazeera. Later, she was referred to a private clinic that provides antenatal care to refugees and asylum seekers for nominal prices. But the pains she endured during her pregnancy left Hannah with no choice but to seek help at a public hospital, where, as a refugee, she risked being reported to immigration for not having any documents.

Under Malaysia’s immigration laws, public health facilities are instructed to report undocumented patients to the authorities, putting them at risk of arrest, detention and deportation. This was reinforced by a directive from the Ministry of Health in 2001 that made it mandatory for public health workers to report undocumented patients.

Malaysia is not a signatory to the 1951 Refugee Convention or the 1967 protocol relating to it. This means refugees are not recognised and they are deprived of basic human rights such as work, access to education and healthcare, and live under constant risk of arrest and detention .

Nora*, a refugee who works at the clinic, told Al Jazeera that Hanna was not the only refugee woman facing difficulties in her pregnancy due to the lack of access to healthcare and its cost.

“We offer help to over 22 refugees and asylum seekers. They can’t afford healthcare, it’s very expensive for them,” she said.

Refugees registered with the UNHCR get a 50 percent reduction on healthcare charges paid by foreigners, but the cost remains unaffordable for many, according to Nora. As for those who are undocumented like Hanna, the costs are not only expensive but full of risks.

Hanna ended up giving birth to her child in March at another public hospital. According to her, the doctors assured her safety and did not follow the order to report her to immigration, but the caesarean section that she needed cost her more than 6,000 Malaysian ringgit ($1,200).

“I saved only 3,000 ringgits over my pregnancy, so I had to borrow money from my friends to afford the procedure,” she said.

‘Changes have not happened’

Hanna’s story is one of many that highlight the challenges women face as asylum seekers and refugees in Malaysia as a result of their precarious status.

The Committee on the Elimination of Discrimination against Women (CEDAW) will convene on Wednesday to review Malaysia’s progress in implementing the recommendations of last year’s review, which highlighted the problems caused by the continued lack of a legal framework for refugees.

The committee presented a list of issues and questions to Malaysian officials, including a recommendation that the country adopt a “long-term legislative approach” to ensure women asylum seekers, refugees and migrants have access to health services and are exempt from paying higher fees than Malaysians.

The committee also asked Malaysia to repeal the order to report undocumented patients to immigration authorities and repeated previous recommendations to the National Security Council (NSC) to adopt a legal framework for refugees as a “priority”.

In its reply , the Malaysian government said the country provided unrestricted access to all ranges of health facilities in both public and private health sectors, but did not comment on the recommendation to exempt refugees and asylum seekers from higher fees than Malaysians.

As for the requirement to report undocumented migrants to the immigration authorities, Malaysia said it would continue.

“It is the prerogative of a sovereign State to detained [sic] and return any undocumented person staying illegally in the country,” the response read. “The detention of such [a] person allows the Government to determine the security nature or threat that the person may hold against the country.”

However, in its response, Malaysia also said it had amended National Security Directive Number 23 – Mechanisms for the Management of Illegal Immigrants that hold UNHCR Cards – to provide a policy for the management of asylum seekers and refugees, and that it included “major changes” that would grant asylum seekers and refugees access to employment, healthcare and education.

“In this regard, refugees and asylum seekers as defined in the Directive are allowed to remain or stay temporarily in Malaysia based on humanitarian grounds in the fulfilment of Malaysia’s international moral obligations,” it said.

Despite that, the situation on the ground has not changed, according to the refugee rights organisation Asylum Access Malaysia, which submitted a report to the CEDAW committee ahead of this year’s review.

Asylum Access noted that the details of the directive remained unknown and unpublished, and that it was uncertain how refugees and asylum seekers were defined in the directive or if it aligned with international definitions.

The “NSC directive significantly falls short of a legal framework as recommended by the CEDAW committee”, it said.

The organisation warned that the claimed amendments to the directive also lacked any clarity on data protection for refugees added to the national registration system or whether the data could be used as a surveillance tool or be shared with other governments.

The report criticised the adoption of such a directive in what it described as a “highly classified internal decision-making process” by the National Security Council without any form of public review or legal challenge.

Katrina Jorene Maliamauv, the executive director of Amnesty International Malaysia, said that despite the claims from the government that the situation had changed, the experience of refugee women and girls suggested otherwise.

“As refugees continue to be arrested, detained, remain at risk of indefinite detention and refoulement , are denied the right to safe, decent and sustainable livelihoods, remain in fear of accessing healthcare due to risks of arrest and detention and prohibitive costs, are denied the right to education, and a host of fundamental rights, it is clear that the changes that need to be made have not happened,” she said.

The National Security Council did not respond to questions from Al Jazeera regarding the directive and its implementation.

*Pseudonyms have been used to protect the refugees’ identities.

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