case study excel template

Free Case Study Templates

By Kate Eby | February 28, 2024

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We've collected free marketing case study templates for marketing managers, project coordinators, business strategists, and sales teams. Use these templates to organize and showcase your case studies for problem-solving and data analysis.

Simple Case Study Template

Download a Sample Simple Case Study Template for  Microsoft Word | Adobe PDF | Google Docs  

Download a Blank Simple Case Study Template for  Microsoft Word | Adobe PDF | Google Docs  

When to Use This Template:  This simple case study template available with or without sample copy has a straightforward, user-friendly format. It's ideal for junior marketers or entry-level associates who are just starting to write case studies. This template is also perfect for situations that require a quick, clear understanding of the basics.

Notable Template Features:  This simple case study template sports an easy-to-follow structure, focusing on the essentials without overwhelming the user with complex details. It features fundamental sections such as  Introduction, Challenge, Solution, and  Results , laid out in an intuitive, no-frills manner. 

While a marketing case study template showcases strategy outcomes, a  business case template evaluates broader business impacts.

Single-Slide Case Study Presentation Template

Download a Sample Single-Slide Case Study Presentation Template for  PowerPoint | Google Slides  

Download a Blank Single-Slide Case Study Presentation Template for PowerPoint | Google Slides  

When to Use This Template:   Ideal for sales representatives and quick-paced meetings, use  this single-slide case study presentation template to deliver a concise yet impactful presentation.

Notable Template Features:  The standout feature of this template is its ability to condense the entire case study into one slide. If you want some guidance on formatting, download the template with sample copy. This template differs from more elaborate versions by focusing on essential elements such as the problem, solution, and results.

Case Study Report Template

Download a Sample Case Study Report Template for  Microsoft Word | Google Docs  

Download a Blank Case Study Report Template for  Microsoft Word | Google Docs  

When to Use This Template:  Choose this case study report template when you need to create an in-depth, detailed analysis of a marketing case. It's especially useful for marketing managers and product managers who need to delve into extensive data analysis and provide a thorough overview of their findings. 

Notable Template Features:  The defining feature of this template — available with or without sample copy — is its detailed and comprehensive structure, which sets it apart from simpler formats. It facilitates an examination of complex cases, providing ample space for data presentation, detailed analyses, and in-depth discussions. This template is ideal for producing clear, professional, and exhaustive reports that cover every aspect of the case study in depth.

Data-Driven Case Study Template

Download a Sample Data-Driven Case Study Template for  Excel | Microsoft Word | Google Docs  

Download a Blank Data-Driven Case Study Template for  Excel | Microsoft Word | Google Docs  

When to Use This Template:  Utilize the data-driven case study template — available with or without example copy — to showcase the measurable outcomes and analytics of a case study. The template is ideal for marketers and analysts who want to emphasize the quantitative results and data-backed aspects of their strategies and campaigns. 

Notable Template Features:  This template emphasizes data visualization and metrics. It incorporates graphs, charts, and tables to present for a clear and detailed presentation of statistical information. Its strength lies in transforming complex data sets into understandable, visually engaging formats.

Marketing Case Study Template

Download a Sample Marketing Case Study Template for  Microsoft Word | Google Docs  

Download a Blank Marketing Case Study Template for  Microsoft Word | Google Docs 

When to Use This Template:  Turn to this marketing case study template to showcase marketing strategies, campaigns, and their outcomes. It’s particularly well suited for marketing managers, sales representatives, and content creators who aim to clearly illustrate the impact and success of their marketing efforts. 

Notable Template Features:  What sets this template apart is its focus on the storytelling aspects of marketing. Download the version with sample data to see how to structure the section on your company details, the challenge, and the solution.

One-Page Case Study Template

Download a Sample One-Page Case Study Template for  Microsoft Word | Google Docs

Download a Blank One-Page Case Study Template for  Microsoft Word | Google Docs

When to Use This Template:  Choose this one-page case study template to deliver a powerful message quickly and succinctly. The template is ideal for sales representatives and marketing managers who need to present a compelling, brief summary of a case study when time is limited and the impact is crucial, such as in sales pitches or high-stakes meetings.

Notable Template Features:  The hallmark of this template is its streamlined, one-page format, which sets it apart from more extensive options. Download the version with example text to see how it distills the case study into key highlights and results, presented in an easy-to-digest format. 

Check out this  article featuring free Google Docs case study templates for more options.

Problem-Solution-Impact Case Study Template

Download a Sample Problem-Solution-Impact Case Study Template for  Microsoft Word | PowerPoint | Google Docs

Download a Blank Problem-Solution-Impact Case Study Template for  Microsoft Word | PowerPoint | Google Docs  

When to Use This Template:  This problem-solution-impact case study template is effective for projects where you need to delineate a specific problem, outline the applied solutions, and discuss the subsequent effects. Download the version with sample text to see how to use the template to craft a case study with a logical flow and clear outcome. 

Notable Template Features:  This template's distinctive feature is its structured approach, dividing the case study into  Problem, Solution,  and Impact  sections. Unlike templates that might blend these elements together, this one provides a distinct, sequential framework.

In-Depth Analysis Case Study Template

Download a Sample In-Depth Analysis Case Study Template for  Microsoft Word | Adobe PDF | Google Docs  

Download an Blank In-Depth Analysis Case Study Template for  Microsoft Word | Adobe PDF | Google Docs  

When to Use This Template:  Deploy this in-depth analysis case study template and delve into a complex case study. It's perfect for situations where a thorough understanding and comprehensive analysis of all aspects of the case are needed, such as in research-heavy projects, detailed marketing strategy reviews, or complex product development scenarios.

Notable Template Features:  This template — available with or without sample data — has an expansive and detailed structure. Use the  In-Depth Analysis section to thoroughly explore the various facets of the case, including situation analysis, stakeholder analysis, and a deep dive into relevant data and evidence. Unlike simpler templates, this one offers a platform for comprehensive dissection and examination of intricate case studies, providing space for a detailed problem-specific analysis (such as  SWOT or PESTLE).

Testimonial-Based Case Study Template

Download a Sample Testimonial-Based Case Study Template for Microsoft Word | Adobe PDF | Google Docs  

Download a Blank Testimonial-Based Case Study Template for Microsoft Word | Adobe PDF | Google Docs  

When to Use This Template:  Utilize this testimonial-based case study template to emphasize the real-world impact and customer satisfaction of your service or product, especially in scenarios where customer experiences and endorsements are crucial. This template is ideal when you have strong, positive feedback from clients that can illustrate the benefits of your offerings. 

Notable Template Features:  This template focuses on customer testimonials. Unlike other case study formats, this one dedicates a significant portion to showcasing direct quotes and stories from clients. The sample-text version includes real-life examples and endorsements, demonstrating the practical benefits and satisfaction of your clients.

Key Elements in a Case Study Template

The key elements in a case study template include a clear title, executive summary, background information, and problem statement. They also cover objectives, solutions, results, and lessons learned to help you create a complete, engaging story of a project's success.  

The following elements help to structure a case study:   

• Title:  Add a concise and informative title that captures the essence of the case study. 
• Executive Summary:  Provide a brief overview of the case study, summarizing the problem, solution, and results. 
• Background Information: Include detailed context about the company, situation, or environment relevant to the case study. 
• Problem Statement:  Clearly define the challenge or issue addressed.
• Objectives: Outline what the case study aims to achieve or resolve. 
• Methodology or Approach: Describe the methods or strategies used to address the problem. 
• Solution: Detail the specific actions taken or solutions implemented to solve the problem. 
• Results: Provide quantifiable outcomes and data showing the impact of the solution.
• Analysis: Write a critical examination of the solution's effectiveness and the achieved results. 
• Visuals (Charts, Graphs, Images): These visuals should help viewers understand complex data and break up text-heavy content. 
• Testimonials/Quotes: Add credibility with direct quotes from clients, customers, or team members involved. 
• Challenges and Limitations: Discuss any obstacles faced during the project and how they were overcome. 
• Lessons Learned: Include any insights or knowledge gained from the experience. 
• Conclusion:  Summarize the main points, and restate the significance of the case study. 
• Call to Action (CTA):  Add content to encourage the audience to take a specific action, such as contacting the company or learning more about a service.

Types of Case Study Templates

Case study templates include single-slide overviews for quick summaries, in-depth analysis for detailed exploration, and customer testimonial templates that track the user's experience. Others focus on comparing strategies, showcasing data-driven results, and more. 

Here’s a list of case study templates:   

• Single-Slide Overview Case Study Template: Ideal for quick summaries, this template condenses the entire case study onto one slide, highlighting the problem, solution, and results. 
• In-Depth Analysis Case Study Template: Designed for detailed exploration, this template type has sections for background, market analysis, strategy implementation, and results. 
• Problem-Solution-Results Case Study Template: Structured around identifying a challenge, detailing the solution, and showcasing the outcomes, use this template when you want to take a narrative approach. 
• Data-Driven Case Study Template: Use this template to emphasize quantitative results and include charts and graphs to illustrate key metrics and successes.
• Testimonial-Based Case Study Template: This option uses customer reviews and testimonials to highlight real-world applications and satisfaction.

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Home » Business » Free Case Study Templates & Examples (Word, PDF)

Free Case Study Templates & Examples (Word, PDF)

A case study template is used to make a report of an event, problem, or activity in an effective way. With the help of this template, you don’t have to think that what to include in your report. However, you just have to focus on a person, group, or event you are studying.

Table of Contents

What is a case study?

Generally, a case study is a kind of research methodology and usually used in social sciences. If people do a case study then they have to study an issue from a real-life perspective. Moreover, such type of studies demands in detail analysis of a person, a group, or an event. You may also like Remote Work Policy Template .

Different Types of Case Study Templates?

There are different types of templates that you can use for your case study;

• Student case study template
• Nursing case study template
• Clinical case study template
• Basic psychology case study template
• Treatment injury case study template

In addition, you can also create these templates on your own or you can download them from any website. There are no specific formats for these templates. You have to create or download those templates that suit your own needs.

What are the benefits of using a case study in business?

Using case study in the business provides you several benefits such as;

• A case study assists you to influence customers more efficiently. It makes you able to raise awareness on how to fulfill the requirements of customers more efficiently.
• Next, the information in the report will help you to encourage empathy in its readers. If you use the real-life issues and then explain how your product solves those issues will encourage the customers to use your product.
• Moreover, when you discuss the customers’ issues and questions in your case study it shows that you care and understand the customers.
• With the help of this report, you can strengthen your brand. Hence, it depends on real-life situations, it becomes relatable. You can also develop an emotional relationship with your customers. Furthermore, this report shows that you have everything that customers need.
• Above all, you can use this report to create other written works for your business. You should also check Employee Clearance Form Template .

Basic Psychology Phase One Case Study Template

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Here are some guidelines that you bear in mind during or before writing a case study;

At first, you should identify what type of case study you are going to perform. You should strategize your case study well.

Next, in business, you have to pay attention to customers. If you are going to sell products or services, then think about your customers and their needs.

Most importantly, gather extensive knowledge about your project before making a case study. Without enough knowledge, you won’t be able to create an effective document. You may also see Employee Handbook Template .

If you want to present, the best side of your business then finds those customers who have the best experience with your product or services. Then, include their testimonials in your report.

In conclusion, case study templates make you able to create a study that surely makes your business stand out.

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I am Ryan Duffy and legal writer. I received a bachelor of business administration (BBA) degree from London Business School. I have 8+ years of writing experience in the different template fields and working with ExcelTMP.com for 7 years. I work with a team of writers and business and legal professionals to provide you with the best templates.

Scenario Analysis in Excel: A Guide with 2 Sample Cases + Template

In Microsoft Excel, analyzing scenarios is one of the crucial tasks. We consider it as a part of data analysis. Scenario analysis means comparing values and results side-by-side. You will create a dataset first. After that, you have to create a scenario for every possible value. In this tutorial, you will learn to do scenario analysis in Excel.

This tutorial will be on point with suitable examples and proper illustrations. So, read this article to enrich your Excel knowledge.

What is Scenario Manager in Excel?

Scenario manager in Excel is an element of three what-if-analysis tools in Excel, which are built-in in, excel. In uncomplicated words, you can notice the effect of switching input values without altering the existing data. It basically works like the data table in Excel. You must input data that should change to acquire a particular outcome.

Scenario Manager in Excel lets you change or replace input values for numerous cells. After that, you can see the output of different inputs or different scenarios at the same time.

How to Perform Scenario Analysis in Excel

We can perform a scenario analysis by the Scenario Manager in Excel. We discussed that earlier. Now, in this section, you will learn to create your first scenario in Excel. So, stay tuned.

You want to rent a house. There are some options for houses. We can consider these options as scenarios. Now, you have to decide which house to decide to save more money.

To demonstrate this, we are going to use the following dataset:

This is for House 1. Now, we are going to create a scenario for House 2 and House 3.

📌 Steps

• First, go to the Data From the Forecast group, select What-If Analysis > Scenario Manager.

• Then, the Scenario Manager dialog box will appear. After that, click on Add .

• Then, in the Edit Scenario dialog box, give a Scenario name . We are giving it House 2 . After that, select Changing cells .

• Next, select the range of cells C5:C9 . We will change these inputs.

• After that click on OK .
• Now, in the Scenario values dialog box, we are giving the expenses of House 2. Then, click on Ok .

• Now, we have added a scenario for House 2 . Do the same for House 3 .
• Here, we are giving these values for House 3

• We added both scenarios. Select House 2 and click on Show to see the changes.

• Now, you will see these changes for House 2 .

• If you choose House 3, it will give you this total cost:

As you can see, we have successfully performed scenario analysis in Excel

Create Scenario Summary:

You can also show these effects side-by-side using the Scenario Summary.

• First, open the Scenario Manager.

• Then, click on Summary .

• Now, select your Result cells . Here, our result cell is C10 because we were showing our Total values on that cell. Next, click on OK .

Here, you can see the side-by-side scenario summary in a different worksheet. Now, you can easily decide which House you should choose.

Read More:  How to Use Scenario Manager in Excel

Scenario Analysis in Excel: 2 Practical Examples

In the following sections, we will provide you with two practical examples of scenario analysis in Excel. We recommend you read and try all of these.  We hope it will increase your interest in scenario analysis. Hopefully, it will improve your Excel knowledge.

1. Scenario Analysis of Compound Interests in Excel

In this section, we will show you an example of the Compound interests of banks. We will create two scenarios of this example to demonstrate.

Compound interest means earning or paying interest on interest. Basically, it is one of those popular financial terms. When we think about compound interest, we consider it as gaining money. It increases our savings after a limited period.

The formula of Compound Interest:

This example will contain the same dataset. But we will calculate differently compound interests.

Suppose, you want to invest $10000 for ten years somewhere. You have got three options:

• Bank "X" is providing 5% interest compounded yearly.
• Bank "Y" is offering 5% interest compounded monthly.
• Bank "Z" is giving 5% interest compounded daily.

Now, you are in puzzlement where to apply. So, let’s use our scenario manager to find which one will provide you with more profit.

This is the dataset for Bank “X”:

We are using this formula to calculate the Estimated Balance:

Let’s create a scenario analysis.

• First, go to the Data tab. Then, from the Forecast group, select What-If Analysis > Scenario manager .
• Then, in the Edit Scenario dialog box, give a Scenario name . We are giving it Bank “Y” . After that, select cell C6 in Changing cells . Because only the number of compounding periods per year will vary here. Everything will be the same. Then, click on OK .

• Then, in the Scenario Values dialog box, enter 12. Because Bank “Y” gives 5% compound interest monthly. So, there will be 12 compounding periods per year. Next, click on OK .

• Now, we have created a scenario for Bank “Y”.

• To add a scenario for Bank “Z”, click on Add.

• Then, give this scenario the name Bank “Z”. Then, select cell C6 as the changing cell.

• Now, give the scenario values 365. Because Bank “Z” is offering 5% interest compounding daily. So, no. of compounding periods will be 365 days.

• Then, click on OK .

• Now, to create a scenario summary report, click on Summary . Then select cell C9 as the result cell.

• After that, click on OK .

As you can see, we have successfully created a scenario analysis in Excel. You can see the estimated balance for each compound interest of the banks.

2. Preparing Budget for an Office Tour Using Scenario Manager

In this section, we are going to show you almost a similar example as we showed earlier.

Suppose, your office has decided to go on an office tour. Now, your boss has given you the responsibility to make the budget. You have three options for choosing a place.

For this, you have made this budget:

Now, the budget you have made is for place 1. You have to make a budget for Place 2 and Place 3. After that, you have to decide which option will be better.

• First, go to Data Then, from the Forecast group, select What-If Analysis > Scenario manager.
• Then, in the Edit Scenario dialog box, give a Scenario name . We are giving it Place 2 . After that, select the range of cells C5:C9 in Changing cells . Then, click on OK .

• Now, give the expenses for Place 2

• Now, we have added the Place 2 scenario. After that, click on Add to add scenario for Place 3.
• Create a Scenario for Place 3 in the same process. Now, give your expenses for Place 3.

• Now, click on OK .

• After that, click on Summary to analyze the scenarios side-by-side. Then, select cell C10 for showing the result.

• Finally, click on OK .

As you can see, we have successfully performed the scenario analysis of an office tour in Excel.

Read More:  How to Create a Scenario Summary Report in Excel

💬 Things to Remember

✎ By default, the summary report uses cell references to recognize the Changing cells and the Result cells. If you make named ranges for the cells before you run the summary report, the report will have the names instead of cell references.

✎ Scenario reports do not automatically recalculate. If you modify the values of a scenario, those modifications will not show up in a current summary report but will show up if you build a new summary report.

✎ You don’t require result cells to generate a scenario summary report, but you need to require them for a scenario PivotTable report.

Download Practice Workbook

Download this practice workbook.

To conclude, I hope this tutorial has provided you with a piece of useful knowledge to create a scenario analysis in Excel. We recommend you learn and apply all these instructions to your dataset. Download the practice workbook and try these yourself. Also, feel free to give feedback in the comment section. Your valuable feedback keeps us motivated to create tutorials like this.

Keep learning new methods and keep growing!

Further Readings

• How to Create Scenarios in Excel
• How to Create a Scenario with Changing Cells in Excel
• How to Edit Scenarios in Excel
• How to Remove Scenario Manager in Excel

<< Go Back to Excel What-If Analysis Scenario Manager | What-If Analysis in Excel  |  Learn Excel

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Thank you for sharing Shanto! I found a problem that also appears in your article. In the Scenario Summary for section 1 example, the “Current Values” column shows data for House 3 as the result of the last operation. How to retrieve the original data for House 1?

Hello HOWARD, Thanks for asking this important question. Basically scenario summary will show the latest dataset in the current values column. As we changed the scenario by clicking OK.

Now, this is not a wonderful solution. But it may help you.

1. Copy the original dataset to a new sheet. 2. Then go to Scenario Manager 3. Now click Summary. You will see the original data in Current Values. Thank You.

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16 case study examples (+ 3 templates to make your own)

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples 

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

1. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Volcanica Coffee and AdRoll

People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

2. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Taylor Guitars and Airtable

This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

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My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

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Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them. 

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

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In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed. 

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

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GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study. 

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Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content. 

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

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Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials. 

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

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I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

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The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

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I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand. 

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Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

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Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

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Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex. 

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

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The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time. 

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

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I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats. 

Case study template 3

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged. 

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results. 

Related reading:

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Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

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10 Free Business Case Templates in PowerPoint & ClickUp

Praburam Srinivasan

Growth Marketing Manager

February 13, 2024

Every great project kicks off with a solid plan. But before diving into that plan, you need a clear and concise business case to back it up.

Here’s some good news—we’ve got you covered with top-tier business case templates you can use in ClickUp and Word.

What is a Business Case Template?

What makes a good business case template, 1. clickup business case analysis template, 2. clickup business plan template, 3. clickup business plan document template, 4. clickup lean business plan template, 5. clickup case study template, 6. clickup case study design template, 7. clickup business analysis project plan template, 8. clickup business development plan template, 9. powerpoint business case template by slidemodel, 10. business case presentation template by 24slides.

Think of a business case template as your project’s passport. A business case template details the “why’s” and “how’s” of a project or proposed business change—its benefits, cost, risks, objectives, and more.

Whether pitching an idea or seeking approval, a business case template provides the structure you need.

A compelling business case template isn’t just about numbers; it paints a clear picture. It showcases benefits, draws attention to potential risks, and defines clear objectives.

Moreover, a solid business case template is versatile, user-friendly, and adaptable to various business needs. In fact, several business case templates use a similar structure to answer or address these areas:

• Executive Summary : It gives a brief overview of the project, the overall objectives, and expected outcomes
• Problem Statement : Clearly defines the problem you’re facing and what needs to be solved
• Proposed Solution : This outlines your proposed solution in detail and includes how it will solve the problem
• Cost Benefit Analysis : This provides a detailed breakdown of the associated costs with the solution and the potential financial benefits
• Project Timeline : Outline the timeline for implementing the solution, including key milestones—basically anything that will help the project manager keep things on track
• Risk Analysis : Identify potential risks and how they will be mitigated
• Conclusion : Summarize why the proposed solution is the best choice for the business

10 Business Case Templates to Use in 2024:

Below are our favorite business case templates on the market today.

Diving into a new project demands a solid foundation. And what better way to lay it than with a well-structured business case? But crafting such a document can be challenging. Enter ClickUp’s Business Case Analysis Template : your ultimate solution!

This business case template is your assistant to visualizing and comparing different approaches to a business problem swiftly, determining the viability of your project with a cost-benefit analysis, and pinpointing key factors to the success of your business case.

Use our business case template’s custom statuses to monitor the progress of your business case analysis, and create custom fields so you can approach that business case analysis systematically. You can view different facets of the business case analysis as a Doc View, a Gantt chart, a Calendar View, or simply a list of tasks.

Bring ClickUp’s full suite of project management tools to bear as you map task dependencies to feasible due dates, then track business case progress automatically using AI-powered automations. These features are part of what makes ClickUp some of the best operations management software available.

This business case template allows you to identify your business problem and outline your business objective in ClickUp Tasks. Then, brainstorm together in ClickUp Docs to identify potential solutions for your business case.

Finally, design your roadmap and assign tasks to the team. You can automatically monitor the progress on your business case with your custom statuses and set up regular check-ins on the project calendar.

Are you embarking on a new business case? Navigate seamlessly with ClickUp’s Business Case Analysis Template.

Every flourishing venture begins with a robust business plan. It’s not just about having an idea but charting a clear course to bring it to fruition. ClickUp’s Business Plan Template simplifies this journey, providing you an efficient route to outline:

• Crystal clear goals and mission
• Comprehensive strategy, along with an execution timeline
• Performance checkpoints, risk alerts, and success metrics

Envision it, and ClickUp’s template will guide you to actualize it!

Why is a Business Plan Template essential? With ClickUp’s Business Plan Template, you can:

• Zero in on your precise objectives and aspirations
• Profile your target audience and their sectors
• Highlight your edge over competitors
• Craft a strategy aimed at exponential growth
• Write an executive summary to give investors a high-level overview of all your research

This meticulously designed business case document uses custom statuses so you can navigate from in progress through the revisions stage and finally mark each task as “complete!”

Organize your tasks with custom fields, and switch between views to emphasize different information based on your priorities.

ClickUp’s robust project management package lets you tag multiple teammates, nest subtasks in larger tasks, and set priority indicators.

This business plan template is set up so you can brainstorm your objectives with your team in ClickUp Docs and then itemize your product’s unique selling point in ClickUp Tasks. Execute your objectives on time and budget with the help of ClickUp’s Gantt charts. At the end of your proposed project, revisit your accomplishments with ClickUp Goals to see where you hit the target and where you may need to revise your approach.

If business success is your destination, ClickUp’s Business Plan Template is your map.

Crafting an impeccable business plan can be an intricate journey, given its importance in rallying investors and stakeholders. But what if there was a tool to simplify and enrich this journey?

Meet ClickUp’s Business Plan Document Template , your ally in:

• Unifying your team towards a shared vision
• Amassing all critical data for an in-depth blueprint
• Centralizing materials for seamless accessibility

Embark on fresh undertakings or rejuvenate current ones; this free business case template molds your aspirations into executable steps. Begin your ascent towards achievement today!

This ClickUp template equips you with:

• Your project scope and a charted path laden with quantifiable goals
• Resource management tools to accomplish tasks for task accomplishment
• Proactive risk anticipation and mitigation strategies
• Instant, precise data retrieval and modification

Naturally, this template includes a Doc View, but as a project manager, you have options like Gantt charts, Workload Views, and Calendar Views to help you see at a glance the information that matters most to you.

Keep a tight grip on your project with advanced comment tracking and AI automations that make your workflow run smoothly in the background while you get more work done.

To get the most out of this template, start by gathering your business objectives, audience research, product offerings, and financial picture. You can use research management software to help with this stage. Then, you can use ClickUp’s Table View to lay out a clean, easy-to-read executive summary and your market assessment and financial appraisal for investors.

Aspiring to propel your business idea into reality but are hindered by the extensive demands of traditional planning? ClickUp’s Lean Business Plan Template is your savior.

Forge an efficient, succinct business strategy, offering:

• A bird’s-eye view of your enterprise
• Intuitive blueprints for devising a cogent business plan
• Incremental assistance for fleshing out each plan segment

Elevate your business cases quickly and affordably with ClickUp’s streamlined approach.

The template allows you to define your business, describe your target market, set budgets, and create goals.

Once that’s done, use custom statuses to monitor your progress toward achieving your goals. You can set reminders to check in on different areas of your business and use different views to check on your priorities, brainstorm additions to your business plan, or see a timeline of the tasks to be completed.

With ClickUp, turning your vision into a viable venture has never been more accessible. Simplify, strategize, and succeed.

Crafting an influential case study is an art of strategic organization and detailed execution. Enter ClickUp’s Case Study Template , your ultimate companion to orchestrate, frame, and present your research seamlessly.

Use this simple business case template to gather and consolidate data to support your case study and extract meaningful conclusions and takeaways from that information.

This approach to case studies gives you space to weave a real-world, impactful narrative that resonates with your audience. These stories are an important way to validate your sales propositions with concrete results. Telling others about your clients’ successes also builds trust with prospects.

You can brainstorm potential stories with ClickUp Whiteboards, then put your plan to paper with ClickUp Docs. After that, organize your writing process with an actionable task list.

The ClickUp AI writing assistant can help you turn your ideas into a cohesive story. Then, use ClickUp’s integrated email and collaborative editing tools to get final approval from the client.

A great case study stands tall in the realm of effective enterprise marketing tools . Let ClickUp be the wind beneath its wings.

Harness the power of compelling narratives with ClickUp’s Case Study Design Template , tailored for businesses keen on weaving success tales—a well-crafted case study not only shares successes but bolsters your brand credibility.

With this template, you can:

• Demonstrate problems your customer encountered and how your offerings emerged as the proposed solution
• Showcase tangible results, affirming the prowess of your product/service to potential clients
• Ensure an organized, standardized business process , ensuring brand-consistent design and presentation across all case studies
• Save precious time with streamlined research, design, and publication processes

Use this template to track the progress of your case study, seamlessly manage and visualize the data that will inform the case study, and incorporate ClickUp’s project management features like nested subtasks, multiple assignees, and priority labeling to make case study creation a breeze.

This template has space for you to define the goal for the case study, choose and describe your subject, collect all your data in a Table View, draft the narrative in ClickUp Docs, and then create a task list for marketing and promoting your case study. A communication plan template can also be a helpful tool for this stage.

With ClickUp’s innovative design template, crafting impactful case studies becomes an organized, efficient endeavor, enhancing your brand’s narrative prowess.

Embarking on a business analysis project requires meticulous planning, resource utilization , and clear objectives. ClickUp’s Business Analysis Project Plan Template is a tailored solution to navigate these complexities seamlessly.

This template is for you if you need to:

• Craft a bespoke business analysis plan aligning with your organizational goals
• Perform a risk assessment and create mitigation strategies
• Effortlessly adapt to changing scenarios and ensure timely project delivery
• Equip your project team to dive deep into business nuances, ensuring a holistic understanding of products, clientele, and operational facets

The ClickUp Business Analysis Project Plan Template lets you lay out the scope and objectives of your plan, identify key personnel and their roles, build an action plan, and then assign the necessary resources to achieve your goals on time and on budget.

Use ClickUp to assemble your team and assign them roles. You can document deliverables in ClickUp Docs along the way and tag significant milestones with ClickUp Tasks.

With ClickUp’s template, business analysis project planning is simplified and supercharged for optimal outcomes.

Crafting a robust business plan is the cornerstone of entrepreneurial achievement. With myriad tasks to manage and objectives to meet, a streamlined tool becomes imperative. That tool is ClickUp’s Business Development Plan Template —your ultimate companion in carving out a successful business trajectory.

With this template, you can set precise, achievable targets and track your progress toward achieving them. Document clear blueprints to meet your business aspirations, but use ClickUp’s collaborative tools to edit and iterate on those plans along the way.

The beauty of this template is it ensures all stakeholders are synchronized and aligned because you have defined actionable steps to use your resources effectively.

With ClickUp’s Business Development Plan Template, chart a course toward unparalleled entrepreneurial success!

Elevate your business presentations with SlideModel’s Free Business Case PowerPoint Template . Tailored for modern professionals, this dynamic template facilitates a comprehensive discourse on new business initiatives, elucidating their relevance, objectives, and potential returns.

This template is ideal for consultants, budding entrepreneurs, and SMEs aiming to pitch their project description or corporate strategy to stakeholders or investors.

It includes an engaging title slide, slides for introduction, problem statement, solution proposal, benefits, implementation, and key takeaways. You’ll enjoy the eye-catching human character vector graphics for sharp visuals, versatile infographic icons, and a wavy timeline chart to illustrate milestones.

The template has full editability across color palettes, backgrounds, and fonts. The template’s adaptability ensures its seamless integration into diverse presentations.

Although optimized for PowerPoint, you can also download versions that cater to Google Slides and Keynote.

In search of an impressive medium to present your business case? SlideModel’s template is a click away. For alternative designs, explore their featured Business Case PowerPoint Template collection. Secure your copy today!

Introducing the Business Case Presentation Template by 24Slides —a comprehensive toolkit for innovators and visionaries ready to revolutionize their organization. Every groundbreaking idea warrants a robust presentation that encapsulates its essence, both financially and technically.

Crafted with precision, this template offers an array of instrumental slides tailored to articulate your idea seamlessly:

• Clearly define your vision and the strategic goals you aim to achieve
• Delve deep into potential challenges, ensuring stakeholders are well informed and prepared
• Offer a lucid timeline, pinpointing milestones and mapping out your project’s trajectory

Every slide has been meticulously designed to foster clarity, conviction, and comprehensibility. With the 24Slides template, you are empowered to present a holistic overview of your idea, bolstering its feasibility and implementation potential.

For those committed to driving value and championing transformative ideas, this Business Case Presentation Template serves as the ultimate companion. Express, elucidate, and execute your vision with unparalleled finesse.

Why ClickUp Stands Out in the Business Tool Realm

Templates are great, but when combined with an intuitive platform offering robust project management features? It’s a game-changer.

ClickUp isn’t just a library of versatile business templates. It’s a comprehensive tool designed to streamline your projects, optimize communication, and enhance productivity.

From setting up workflows to collaborating with your team in real-time, ClickUp seamlessly integrates every aspect of project management.

So whether you’re drafting a business case, planning a project, or managing day-to-day tasks, ClickUp is your one-stop hub, combining utility with unparalleled efficiency. Dive into ClickUp today and experience the future of business management.

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Business Case Template - Excel

Present your business plan to stakeholders and investors through a detailed yet simple document that showcases your plan, how it will benefit the company, and whether it's possible or not.

• The template keeps a strict separation between input and output data.
• Forecast values can be replaced by actuals without the need to overwrite any cells.
• The model is built bottom-up, allowing you (and your colleagues) to reconcile the values of every single item in the P&L.

We've seen hundreds of startup business cases or financial models over the past few years and worked intensively with some of them. Even though every company is different and has specific requirements for its case or model, there are known good and bad practices to consider.

Almost every startup faces the following challenges:

• What is the right level of detail, and where do I get the relevant data?
• How can I keep my model up-to-date with as little effort as possible?
• What is the best way to keep input data (assumptions or actuals) and output data separately?
• How to ensure that my model does not break and thus cause (potentially unidentified) errors?
• This is intended as a starting point for your financial planning. It is based on a SaaS model, but we tried to keep it as generic and simple as possible. It should, therefore, have broad applicability.

What Is a Business Case?

A Business Case is a document used to justify a proposed business venture or investment. It is typically used by organizations to determine whether or not a particular project or initiative is worth pursuing.

Which Information Is Included in a Business Case?

The Business Case usually contains a cost-benefit analysis, which looks at the expected costs and benefits of the proposed venture to determine whether it is viable. Other elements that may be included in a Business Case are an executive summary, market analysis, risk assessment, and return on investment (ROI) calculation.

Organizations will often use different types of Business Cases for different purposes. For example, a strategic Business Case may be used to justify a long-term investment, while an operational Business Case may be used to justify a smaller, more specific project.

Why Is a Business Case Important?

The Business Case is an essential tool for decision-makers, as it allows them to weigh the costs and benefits of a proposed venture before making a commitment. It is also a valuable communication tool, as it can help to ensure that all stakeholders are on the same page concerning the goals and objectives of the project.

If you are involved in a business venture or investment that requires a Business Case, there are a few things to keep in mind.

• First, make sure that your document is clear and concise.
• Second, focus on the key elements most important to decision-makers, such as the cost-benefit analysis and ROI calculation.
• Finally, remember that the Business Case is just one tool that can be used to make a decision – it is important to consider all the factors involved before making a final decision.

How to Write a Business Case?

In a nutshell, the process of writing a business case is as follows:

• 1. Understand the purpose of the business case.
• 2. Define the problem or opportunity.
• 3. Outline the proposed solution.
• 4. Describe the expected benefits of the solution.
• 5. List the costs of implementing the solution.
• 6. Assess the risks associated with the project.
• 7. Calculate the return on investment (ROI).
• 8. Write an executive summary.
• 9. Prepare a detailed document.

What Is a Business Case Template?

A Business Case Template is a pre-formatted document that can be used to create a Business Case. It typically includes placeholder text and formatting that can be customized to suit the user's needs.

Why Use a Business Case Template?

A template can be a valuable tool for creating a Business Case, as it can help ensure that all necessary information is included. It can also save time by providing a starting point for the document, and it can help ensure that the final document is consistent and professional.

If you are considering using a template to create your Business Case, there are a few things to keep in mind.

• First, make sure that the template you choose is relevant to your particular industry and project.
• Second, customize the template to fit your specific needs – don't hesitate to add or remove sections as necessary.
• Finally, remember that a template is only a starting point – you will still need to put in the time and effort to create a well-written and persuasive document.

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How to write a case study — examples, templates, and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

• Celebrate the customer and make them — not a product or service — the star of the story.
• Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
• Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
• Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
• Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

• Switch from one product or service to another while naming competitors that missed the mark.
• Experience measurable results that are relatable to others in a specific industry.
• Represent well-known brands and recognizable names that are likely to compel action.
• Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

• An engaging headline
• A subject and customer introduction
• The unique challenge or challenges the customer faced
• The solution the customer used to solve the problem
• The results achieved
• Data and statistics to back up claims of success
• A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

• Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
• Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
• Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
• Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
• Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
• Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

• Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
• Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
• Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
• Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
• Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
• Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

• Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
• Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
• Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
• Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

• Think about a few goals you’d like to accomplish with your content.
• Make a list of successful clients that would be strong candidates for a case study.
• Reach out to the client to get their approval and conduct an interview.
• Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

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The DCF Model: The Complete Guide… to a Historical Relic?

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It may be an understatement to say that we live in “interesting times.”

Cryptocurrencies based on dog memes suddenly spike up or down by 500%, people think that meme stocks are better investments than high-dividend stocks, and growth-oriented tech stocks seem to rise forever, all based on promises of “profits in the future – the distant future.”

In this environment, it’s fair to ask if the discounted cash flow (DCF) analysis and DCF models are still relevant at all.

I’ll address this question at the end of this article, but the short answer is that the DCF model still matters – but perhaps less so for a tiny percentage of overhyped companies and less so in crazed market environments.

But let’s start by describing each step of the analysis and giving you a few simple examples:

DCF Model: Video Tutorial and Excel Templates

If you’d prefer to watch rather than read, you can get this [very long] tutorial below:

Table of Contents:

• 2:29: The Big Idea Behind a DCF Model
• 5:21: Company/Industry Research
• 8:36: DCF Model, Step 1: Unlevered Free Cash Flow
• 21:46: DCF Model, Step 2: The Discount Rate
• 28:46: DCF Model, Step 3: The Terminal Value
• 34:15: Common Criticisms of the DCF – and Responses

And here are the relevant files and links:

• Walmart DCF – Corresponds to this tutorial and everything below.
• Walmart 10-K Excerpts .
• Slide presentation for this tutorial .
• Uber Valuation and DCF – Different DCF model for a high-growth company (sort of).
• Snap Valuation and DCF – Different DCF model for a different high-growth company.

The Big Idea Behind a DCF Model

The big idea is that you can use the following formula to value any asset or company that generates cash flow (whether now or “eventually”):

The “Discount Rate” represents risk and potential returns – a higher rate means more risk, but also higher potential returns.

A company is worth more when its cash flows and cash flow growth rate are higher, and it’s worth less when those are lower.

The company is also worth less when it is riskier or when expectations for it are higher, i.e., when the Discount Rate is higher.

If a company’s Discount Rate and Cash Flow Growth Rate stayed the same forever, then investment analysis would be simple: just plug the numbers into this formula.

But that never happens!

Companies grow and change over time, and often they are riskier with higher growth potential in earlier years, and then they mature and become less risky later on.

Valuation is more than this simple formula because companies’ Discount Rates and Cash Flow Growth Rates change over time.

To represent that change, you divide companies’ lifecycles into two periods:

• Period #1 (Explicit Forecast Period): The company’s Cash Flow, Cash Flow Growth Rate, and potentially even the Discount Rate change over 5, 10, 15, or 20+ years, but the company reaches maturity or “stabilization” by the end.
• Period #2 (Terminal Period): The Discount Rate and Cash Flow Growth Rate stop changing because the company is mature. Its Cash Flow will still change, but the valuation formula above works because it requires only the first year of Cash Flow in this period.

You value the company in both these periods and then add the results to get its total value from today into “infinity” (AKA until the Present Value of its cash flows falls to near-0).

Company/Industry Research

Before you jump into Excel and start entering numbers, you should do a bit of company and industry research to establish the following:

• What are the top 5-10 most important drivers for the company?
• How can you project its revenue beyond a simple percentage growth rate? What about its expenses?
• What do its historical trends look like, ideally going back 5-10 years?

The company’s annual report and investor presentations are the best starting points.

You could also search for industry data from companies like IDC , Gartner , and Forrester , but it’s not necessary for a quick analysis of a mature company.

And if you are dealing with a rapidly changing company or a tech startup (e.g., Uber or Snap), it’s often more useful to get KPIs and financial stats from similar companies that were once growing quickly but have since matured.

In theory, you could spend days, weeks, or months on industry and company research, but that much effort is not necessary.

We recommend reading through the annual report and investor presentation to the extent that you can come up with those 5-10 key drivers .

For Walmart, we came up with the following:

Its annual filing repeatedly cited its total square feet, so we made the total retail square feet the top-line driver and based other numbers on $ per square foot figures.

DCF Model, Step 1: Unlevered Free Cash Flow

While there are many types of “Free Cash Flow,” in a standard DCF model, you almost always use Unlevered Free Cash Flow (UFCF) , also known as Free Cash Flow to Firm (FCFF) , because it produces the most consistent results and does not depend on the company’s capital structure.

Unlevered Free Cash Flow should include:

• COGS and Operating Expenses
• Depreciation & Amortization and sometimes other non-cash adjustments*
• The Change in Working Capital
• Capital Expenditures

*Depreciation & Amortization gets a bit more complicated, especially if you’re analyzing a company that follows IFRS (see the next section).

This list means that you ignore almost everything else: Net Interest Expense, Other Income / (Expense), most non-cash adjustments, most of the Cash Flow from Investing section, and the Cash Flow from Financing section.

For Walmart, many of the items in UFCF are simple $ per square foot figures:

To calculate UFCF, start with Revenue and subtract COGS , OpEx, and Taxes (which are now different since they’re based on Operating Income ).

Then, add back D&A, factor in Deferred Taxes, any other recurring operating activities, and the Change in Working Capital, and subtract CapEx:

In some cases, we recalculate items such as Deferred Taxes because we’re modifying the company’s historical Taxes to make them comparable to future Taxes.

Most of these items should be fairly low as percentages of revenue or the change in revenue.

For example, it would be highly unusual if the Change in Working Capital represented 50% of a company’s UFCF.

For most companies, Working Capital is not a major value driver because it represents simple timing differences.

We also made sure that CapEx as a percentage of revenue stays ahead of D&A as a percentage of revenue in each year because Walmart’s cash flows are growing .

Even if the growth is modest, the company will need to increase its Net PP&E over time to support that growth.

If you don’t know what some of these items mean, please see our coverage of the Change in Working Capital and Unlevered Free Cash Flow for more details.

It would also help to know a bit about the company’s operating leverage to forecast some of the expenses, but it’s not essential for a quick analysis.

But Wait! What About Operating Leases in DCF Models?

Accounting for operating leases has become more complicated with the introduction of IFRS 16 in 2019, which required companies to put Operating Lease Assets and Liabilities directly on their Balance Sheets (see: our full tutorial to lease accounting ).

The equivalent rules under U.S. GAAP aren’t too bad because U.S. companies still record Rent as a simple operating expense on their Income Statements.

Under IFRS, however, Rent is split into an Amortization or Depreciation element and an Interest element, similar to the treatment for Finance Leases.

Over a large portfolio of leases with different start and end dates, the Lease Amortization + Lease Interest is about the same as the Rental Expense under U.S. GAAP.

The goal in a DCF is to reflect the company’s cash revenue , cash expenses , and cash taxes , so we believe the best approach is to deduct the entire Operating Lease Expense in UFCF.

For IFRS-based companies, that means you’ll have to deduct the Interest element in the EBIT and NOPAT calculations:

Also, you should not add back the Operating Lease Depreciation or Amortization because in this case, it represents part of an actual cash expense .

If you follow this treatment, the UFCF number will reflect the deduction for the full Lease Expense.

Some argue that you should add back the entire Lease Expense and count Operating Leases as an item in the Equity Value to Enterprise Value bridge.

We don’t favor that approach because UFCF does not reflect the company’s cash expenses if you do that, and it’s more difficult to compare companies that way.

DCF Model, Step 2: The Discount Rate

Once you’ve projected the company’s Unlevered Free Cash Flows, you need to discount them to their Present Value : what they’re worth today.

That value today depends on how much you could earn with your money in other, similar companies in this market, i.e., your expected, average annualized returns.

The Discount Rate expresses these expected, average annualized returns, and in an Unlevered DCF, it’s equal to WACC, or the  “ Weighted Average Cost of Capital .”

The name means what it sounds like: you estimate the “cost” of each form of capital the company has, weigh them by their percentages, and then add them up.

“Capital” means “a source of funds.” So, if a company borrows money in the form of Debt to fund its operations, that Debt is a form of capital.

And if it goes public in an IPO, the shares it issues, called “Equity,” are also a form of capital.

The exact formula is:

WACC = Cost of Equity * % Equity + Cost of Debt * (1 – Tax Rate) * % Debt + Cost of Preferred Stock * % Preferred Stock

The Cost of Equity represents potential returns from the company’s stock price and dividends, or how much it “costs” the company to issue shares.

For example, if the company’s dividends are 3% of its current share price (i.e., the dividend yield is 3%), and its stock price has increased by 6-8% each year historically, its Cost of Equity might be between 9% and 11%.

The Cost of Debt represents returns on the company’s Debt, mostly from interest, but also from the market value of the Debt changing.

For example, if the company is paying a 6% interest rate on its Debt, and the market value of its Debt is close to its face value, then the Cost of Debt might be around 6%.

You also multiply that by (1 – Tax Rate) because Interest paid on Debt is tax-deductible. So, if the Tax Rate is 25%, the After-Tax Cost of Debt would be 6% * (1 – 25%) = 4.5%.

The Cost of Preferred Stock is similar because Preferred Stock works similarly to Debt, but Preferred Stock Dividends are not tax-deductible, and overall rates tend to be higher, making it more expensive.

The Discount Rate in Real Life vs. Simple Approximations

The calculations for the Cost of Debt and Preferred Stock are straightforward, but the Cost of Equity is more challenging because it’s subjective and depends on how other, similar companies have performed relative to the market.

In many DCF models, you’ll see a sheet dedicated to this calculation, where the modeler “un-levers Beta” for each peer company to estimate its risk/volatility independent of its capital structure and then re-levers it for the subject company:

The problem with this approach is that you need quick access to data for comparable companies, which may be tricky without Capital IQ, FactSet, or similar services.

Luckily, there is a “shortcut method” as well, which involves using the same formula but simplifying the last input:

Cost of Equity = Risk-Free Rate + Equity Risk Premium * Levered Beta

The Risk-Free Rate (RFR) is what you might earn on “safe” government bonds in the same currency as the company’s cash flows (so, U.S. Treasuries here).

The Equity Risk Premium (ERP) is the percentage the stock market is expected to return each year, on average, above the yield on these “safe” government bonds.

And Levered Beta tells you how volatile this stock is relative to the market as a whole, factoring in both business risk and risk from leverage (Debt).

If it’s 1.0, then the stock follows the market perfectly and goes up by 10% when the market goes up by 10%; if it’s 2.0, the stock goes up by 20% when the market goes up by 10%.

Rather than finding comparable companies and un-levering and re-levering Beta, you could just look it up for the company on Yahoo Finance:

You can then combine it with easy-to-find data on 10-year U.S. Treasury yields and the Equity Risk Premium from Damodaran’s collection (or other sources – there are plenty of estimates for the current ERP in different markets):

The Discount Rate is around 4.0% with this approach (assuming ~90% Equity and ~10% Debt for Walmart), close to the 4.37% in the full model.

Sure, you could make it more complicated, but I would argue it’s a waste of time in a case study or modeling test unless they specifically ask for it.

The important part is that the company’s Discount Rate is closer to 5% than 10% or 15%, so we can use a range of values with 5% in the middle.

Also, you can now use this Discount Rate to take the Present Value of each UFCF (PV = UFCF / ((1 + Discount Rate) ^ Year #):

DCF Model, Step 3: The Terminal Value

The Terminal Value goes back to the “big idea” behind a DCF model.

Put simply, the “Company Value” in this formula:

IS the Terminal Value – assuming that each input represents the Terminal Period in the DCF model.

To calculate it, you need to get the company’s first Cash Flow in the Terminal Period and its Cash Flow Growth Rate and Discount Rate in that Terminal Period.

In an Unlevered DCF, this formula becomes:

Terminal Value = Unlevered FCF in Year 1 of Terminal Period / (WACC – Terminal UFCF Growth Rate)

And you can estimate the UFCF in Year 1 of the Terminal Period like this:

Terminal Value = UFCF in Final Year of Explicit Forecast Period * (1 + Terminal UFCF Growth Rate) / (WACC – Terminal UFCF Growth Rate)

This “Terminal Growth Rate” should be low : below the long-term GDP growth rate, especially in developed countries.

You could also estimate the Terminal Value with an EBITDA multiple based on median multiples from the comparable companies, but we don’t recommend that as the primary method.

It’s too easy to pick multiples that imply ridiculous Terminal FCF Growth Rates, so it’s safer to start with the growth rates and then check their implied multiples .

Once you have the Terminal Value, you can discount it back to Present Value and add it to the Sum of the Present Values of the Free Cash Flows:

And then, you can back into the Implied Equity Value and Implied Share Price from there:

You can also set up a sensitivity analysis in Excel to assess what the company’s valuation looks like with different assumptions for the Terminal Growth Rate, Terminal Multiple, Discount Rate, and so on:

One Final Note: This Terminal FCF Growth Rate should be fairly close to the UFCF growth rate in the final year of the explicit forecast period.

You don’t want UFCF to grow at 10% or 20% and suddenly drop to 2% in the Terminal Period.

If it does, you need to re-think your assumptions or extend the analysis.

Because of this problem, we extended the explicit forecast period to 20 years in the Uber valuation .

Conclusions from This DCF Model

Overall, Walmart seems modestly undervalued because its implied share price in most of the sensitivity tables is above its current share price of ~$140.

There is one problem with this analysis, though: we’re assuming that Walmart keeps growing its retail square feet, even though that number has been declining in recent years.

Therefore, if we had more time and resources, we might create a few operating scenarios, similar to the Uber and Snap models, to assess the results in “growth” vs. “stagnant” vs. “decline” cases.

Common Criticisms of the DCF Model – and Responses

People often criticize the DCF model for the following reasons:

• “But how can you possibly predict a company 5, 10, or 15 years into the future? No one can!”
• “The DCF is too sensitive to small changes in assumptions, such as growth rates and margins.”
• “A DCF ignores market conditions and comparable companies, so it might not give you the accurate market value.”
• “The DCF is no longer applicable because stocks are valued based on memes / crypto / Reddit! No one cares about cash flow.”

My response to the first three objections is similar: it’s not about the exact numbers but ranges, scenarios, and sensitivities .

No, you don’t know whether the Year 10 growth rate will be 10% or 8% or 12%, but you should have an idea of whether it will be closer to 10% or 20%.

And if you don’t, it’s fine to build a DCF with a wide valuation range that reflects high uncertainty.

The complaint about a DCF being “too sensitive” raises other questions: for example, is the FCF growth rate in the final year of the explicit forecast period close to the Terminal FCF Growth Rate?

If not, you need to re-think your assumptions or extend the projections.

And the critique about ignoring market conditions conveniently ignores that the Discount Rate is always based on current market conditions, no matter how you calculate it.

The DCF is indeed less reflective of the current market than comparable company analysis (for example), but it still reflects some market conditions.

And finally, for the crypto/meme/Reddit objection: yes, I agree that certain stocks seem to defy all logic and cash flow-based analysis.

That said, these stocks represent a tiny fraction of all the public companies worldwide.

The media gives them excessive attention, but they ignore the hundreds of thousands (millions?) of other companies that follow some semblance of logic.

And as for crypto, I agree that you cannot use a DCF to value Bitcoin, Ethereum, or Dogecoin.

But this is nothing new: a DCF only works for assets that generate cash flow , whether now or in the future.

No one has ever suggested valuing gold or silver with a DCF, and I’m not sure how crypto is any different in this regard.

DCF Models: Further Learning

If you want to learn more about DCF models and get a step-by-step walkthrough in more detail, sign up for our free financial modeling tutorials .

These tutorials provide a 3-part series on the valuation of Michael Hill, a retailer in Australia and New Zealand, and they go into each step in more depth than we did above.

And if you want in-depth case studies backed by real-world data and research, the Core Financial Modeling course delves into valuation/DCF analysis in even greater detail:

Core Financial Modeling

Learn accounting, 3-statement modeling, valuation/DCF analysis, M&A and merger models, and LBOs and leveraged buyout models with 10+ global case studies.

A few modules are dedicated to valuation and DCF analysis, and there are example company valuations in other industries.

If you want even more complex examples, the Advanced Financial Modeling course might be more appropriate since it deals with topics like the mid-year convention, stub periods, a normalized terminal year, and net operating losses in a DCF:

Advanced Financial Modeling

Learn more complex "on the job" investment banking models and complete private equity, hedge fund, and credit case studies to win buy-side job offers.

About the Author

Brian DeChesare is the Founder of Mergers & Inquisitions and Breaking Into Wall Street . In his spare time, he enjoys lifting weights, running, traveling, obsessively watching TV shows, and defeating Sauron.

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Analytical Modeling

“War is ninety percent information.”

– Napoleon Bonaparte

Employees make dozens of decisions a day. How much should I buy? Where can I cut costs? How does pricing affect my sales? What is the cost-benefit of this investment? On and on.

Creating an analytic model is often the best tool to inform a better understanding of the situation, dynamics, options , and decision-making. I’ve created hundreds of models, some spanning just a few lines of an Excel spreadsheet, others that took months to build with hundreds of Excel pages, and drove the strategic direction of multi-billion companies.

The final product, beyond the recommendations, of many strategy projects , is a robust model that represented the abstraction of the scope of reality that was the focal of the problem solving . A core competency for strategic leaders is understanding how to utilize analytic models properly. We’ll go over some of the best practices they teach in the top business schools and strategy firms.

What is an analytical model?

An analytical model is always an imperfect abstraction of reality. Though, by abstracting reality, pulling apart the variables of a system, and freely manipulating and observing the dynamics of those variables, in the petri dish of a model, you can often generate more insights than through any other type of problem solving.

An analytical model is a data representation of a situation or system. Analytical models are primarily used to better understand a situation and inform decisions. There are four main elements to any analytical model, which include:

Models are typically created to answer a particular question, and the answer to this question is the output of the model.

2. Parameters

The base assumptions of a model make up the parameters of a model. Assumptions are typically based on some sort of historical data or informed by facts. A model is only as good as the parameters and assumptions that drive it.

3. Decisions

Most analytical models are created to help make decisions, and potential decisions should be represented as the main part of any model.

4. Calculations

The calculations of a model are performed on inputs (i.e., parameters and decisions), to create the output of the model.

Below is a simple example of a model to better understand the future profit of a business.

In the above model, the parameters, decisions, outputs, and calculations are separated. This is a key attribute of good models since it makes the model much easier to follow, change, review, and think through. In this example, the parameters include the actual 2013 sales, gross margin percentage, and fixed costs, along with assumptions about future sales growth and gross margin percentages. The main decision is the fixed cost growth rate. The output of the model is the expected profit, given the parameters and decisions. And, the calculations are pretty simple, made up of the sales forecast, gross margin dollars, fixed costs, and profit.

As Steve Powell and Ken Baker, my fantastic MBA decision sciences professors, outline in their book Management Sciences, there are five main types of analysis that are conducted using models, including:

1. Base case analysis

Analyzing the current situation, under the most likely parameters and assumptions, and potentially projecting that current situation into the future.

2. What-if analysis

Evaluating the changes in outputs, given different scenarios and changes in parameters and decisions.

3. Breakeven analysis

Understanding the assumptions and decisions necessary to break even in profit, cost-benefit, or any other financial or investment situation.

4. Optimization

Determining the decision variables that will create the optimal value in the outputs.

5. Risk or simulation analysis

Analyzing the change in outputs given the uncertainty and probabilistic changes in parameters and potentially decisions.

In the above model, you can imagine performing each one of these analyses. For the different analyses, there are matching tools in Excel. For base case analysis, use regression tools to project historical trends into the future. For what-if analysis, use scenarios of parameters, decisions, and tornado charts . For breakeven analysis use the Excel goal seek tool. For optimization, use the Excel solver add-in. And, for risk or simulation analysis download a Monte Carlo 3rd party add-in.

What are the best practices in building models?

There are a lot of best practices in building models. We won’t get into Excel tutorials, but we will give you tips for building great models. Here they are:

First, Determine the Output

Define the problem you are trying to solve with the model and then define the output of the model. Streamline the process of making a model by working backward from what you are trying to solve.

Sketch it Out

Instead of jumping right into the data and building the model, take some time to sketch out the model. Given the output, what data do you need, and what are the main parameters and decisions? What is the general flow of calculations? What is the time dimension of the model? Sketching out and thinking through the main questions and blocks of a model will cut down the overall time of creating a great model.

Understand the Major Drivers

Almost every model has some select variables that are the main drivers of the output of the model, and these variables are the sensitivity variables. Understanding which variables are the sensitivity variables will give you a lot of insight into the dynamics of and the reality you are abstracting with the model.

Separate the Elements

Keep parameters, decisions, outputs, and calculations separated. It is one of the hardest, but one of the most important things to engrain into analysts. And, never hardcode assumptions within calculations.

Keep it Simple

There should never be more than 3-4 elements in an equation. If you find long, dense equations in your models, you should focus on staging the equations and creating new columns and rows to separate the staged equations, which will help in quality checking, auditing, making edits, updating, and taking people through your logic. Having long equations is like creating a knotted ball of yarn in your model.

Sanity Check

Once you create a model, spend some time changing parameters and decisions to check to see if the calculations and output make sense. Go through the calculations to ensure the logic and quality is sound. You can use the audit formulas in Excel to trace the variables in equations and check for errors.

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How to Write a Business Case (Template Included)

Table of Contents

What is a business case, how to write a business case, business case template, watch our business case training video, key elements of a business case, how projectmanager helps with your business case.

A business case is a project management document that explains how the benefits of a project overweigh its costs and why it should be executed. Business cases are prepared during the project initiation phase and their purpose is to include all the project’s objectives, costs and benefits to convince stakeholders of its value.

A business case is an important project document to prove to your client, customer or stakeholder that the project proposal you’re pitching is a sound investment. Below, we illustrate the steps to writing one that will sway them.

The need for a business case is that it collects the financial appraisal, proposal, strategy and marketing plan in one document and offers a full look at how the project will benefit the organization. Once your business case is approved by the project stakeholders, you can begin the project planning phase.

Projects fail without having a solid business case to rest on, as this project document is the base for the project charter and project plan. But if a project business case is not anchored to reality, and doesn’t address a need that aligns with the larger business objectives of the organization, then it is irrelevant.

Get your free

Use this free Business Case Template for Word to manage your projects better.

The research you’ll need to create a strong business case is the why, what, how and who of your project. This must be clearly communicated. The elements of your business case will address the why but in greater detail. Think of the business case as a document that is created during the project initiation phase but will be used as a reference throughout the project life cycle.

Whether you’re starting a new project or mid-way through one, take time to write up a business case to justify the project expenditure by identifying the business benefits your project will deliver and that your stakeholders are most interested in reaping from the work. The following four steps will show you how to write a business case.

Step 1: Identify the Business Problem

Projects aren’t created for projects’ sake. They should always be aligned with business goals . Usually, they’re initiated to solve a specific business problem or create a business opportunity.

You should “Lead with the need.” Your first job is to figure out what that problem or opportunity is, describe it, find out where it comes from and then address the time frame needed to deal with it.

This can be a simple statement but is best articulated with some research into the economic climate and the competitive landscape to justify the timing of the project.

Step 2: Identify the Alternative Solutions

How do you know whether the project you’re undertaking is the best possible solution to the problem defined above? Naturally, prioritizing projects is hard, and the path to success is not paved with unfounded assumptions.

One way to narrow down the focus to make the right solution clear is to follow these six steps (after the relevant research, of course):

• Note the alternative solutions.
• For each solution, quantify its benefits.
• Also, forecast the costs involved in each solution.
• Then figure out its feasibility .
• Discern the risks and issues associated with each solution.
• Finally, document all this in your business case.

Step 3: Recommend a Preferred Solution

You’ll next need to rank the solutions, but before doing that it’s best to set up criteria, maybe have a scoring mechanism such as a decision matrix to help you prioritize the solutions to best choose the right one.

Some methodologies you can apply include:

• Depending on the solution’s cost and benefit , give it a score of 1-10.
• Base your score on what’s important to you.
• Add more complexity to your ranking to cover all bases.

Regardless of your approach, once you’ve added up your numbers, the best solution to your problem will become evident. Again, you’ll want to have this process also documented in your business case.

Step 4: Describe the Implementation Approach

So, you’ve identified your business problem or opportunity and how to reach it, now you have to convince your stakeholders that you’re right and have the best way to implement a process to achieve your goals. That’s why documentation is so important; it offers a practical path to solve the core problem you identified.

Now, it’s not just an exercise to appease senior leadership. Who knows what you might uncover in the research you put into exploring the underlying problem and determining alternative solutions? You might save the organization millions with an alternate solution than the one initially proposed. When you put in the work on a strong business case, you’re able to get your sponsors or organizational leadership on board with you and have a clear vision as to how to ensure the delivery of the business benefits they expect.

Our business case template for Word is the perfect tool to start writing a business case. It has 9 key business case areas you can customize as needed. Download the template for free and follow the steps below to create a great business case for all your projects.

One of the key steps to starting a business case is to have a business case checklist. The following is a detailed outline to follow when developing your business case. You can choose which of these elements are the most relevant to your project stakeholders and add them to our business case template. Then once your business case is approved, start managing your projects with a robust project management software such as ProjectManager.

1. Executive Summary

The executive summary is a short version of each section of your business case. It’s used to give stakeholders a quick overview of your project.

2. Project Definition

This section is meant to provide general information about your projects, such as the business objectives that will be achieved and the project plan outline.

3. Vision, Goals and Objectives

First, you have to figure out what you’re trying to do and what is the problem you want to solve. You’ll need to define your project vision, goals and objectives. This will help you shape your project scope and identify project deliverables.

4. Project Scope

The project scope determines all the tasks and deliverables that will be executed in your project to reach your business objectives.

5. Background Information

Here you can provide a context for your project, explaining the problem that it’s meant to solve, and how it aligns with your organization’s vision and strategic plan.

6. Success Criteria and Stakeholder Requirements

Depending on what kind of project you’re working on, the quality requirements will differ, but they are critical to the project’s success. Collect all of them, figure out what determines if you’ve successfully met them and report on the results .

7. Project Plan

It’s time to create the project plan. Figure out the tasks you’ll have to take to get the project done. You can use a work breakdown structure template  to make sure you are through. Once you have all the tasks collected, estimate how long it will take to complete each one.

Project management software makes creating a project plan significantly easier. ProjectManager can upload your work breakdown structure template and all your tasks are populated in our tool. You can organize them according to your production cycle with our kanban board view, or use our Gantt chart view to create a project schedule.

8. Project Budget

Your budget is an estimate of everything in your project plan and what it will cost to complete the project over the scheduled time allotted.

9. Project Schedule

Make a timeline for the project by estimating how long it will take to get each task completed. For a more impactful project schedule , use a tool to make a Gantt chart, and print it out. This will provide that extra flourish of data visualization and skill that Excel sheets lack.

10. Project Governance

Project governance refers to all the project management rules and procedures that apply to your project. For example, it defines the roles and responsibilities of the project team members and the framework for decision-making.

11. Communication Plan

Have milestones for check-ins and status updates, as well as determine how stakeholders will stay aware of the progress over the project life cycle.

12. Progress Reports

Have a plan in place to monitor and track your progress during the project to compare planned to actual progress. There are project tracking tools that can help you monitor progress and performance.

Again, using a project management tool improves your ability to see what’s happening in your project. ProjectManager has tracking tools like dashboards and status reports that give you a high-level view and more detail, respectively. Unlike light-weight apps that make you set up a dashboard, ours is embedded in the tool. Better still, our cloud-based software gives you real-time data for more insightful decision-making. Also, get reports on more than just status updates, but timesheets, workload, portfolio status and much more, all with just one click. Then filter the reports and share them with stakeholders to keep them updated.

13. Financial Appraisal

This is a very important section of your business case because this is where you explain how the financial benefits outweigh the project costs . Compare the financial costs and benefits of your project. You can do this by doing a sensitivity analysis and a cost-benefit analysis.

14. Market Assessment

Research your market, competitors and industry, to find opportunities and threats

15. Competitor Analysis

Identify direct and indirect competitors and do an assessment of their products, strengths, competitive advantages and their business strategy.

16. SWOT Analysis

A SWOT analysis helps you identify your organization’s strengths, weaknesses, opportunities and threats. The strengths and weaknesses are internal, while the opportunities and threats are external.

17. Marketing Strategy

Describe your product, distribution channels, pricing, target customers among other aspects of your marketing plan or strategy.

18. Risk Assessment

There are many risk categories that can impact your project. The first step to mitigating them is to identify and analyze the risks associated with your project activities.

ProjectManager , an award-winning project management software, can collect and assemble all the various data you’ll be collecting, and then easily share it both with your team and project sponsors.

Once you have a spreadsheet with all your tasks listed, you can import it into our software. Then it’s instantly populated into a Gantt chart . Simply set the duration for each of the tasks, add any dependencies, and your project is now spread across a timeline. You can set milestones, but there is so much more you can do.

You have a project plan now, and from the online Gantt chart, you can assign team members to tasks. Then they can comment directly on the tasks they’re working on, adding as many documents and images as needed, fostering a collaborative environment. You can track their progress and change task durations as needed by dragging and dropping the start and end dates.

But that’s only a taste of what ProjectManager offers. We have kanban boards that visualize your workflow and a real-time dashboard that tracks six project metrics for the most accurate view of your project possible.

Try ProjectManager and see for yourself with this 30-day free trial .

If you want more business case advice, take a moment to watch Jennifer Bridges, PMP, in this short training video. She explains the steps you have to take in order to write a good business case.

Here’s a screenshot for your reference.

Transcription:

Today we’re talking about how to write a business case. Well, over the past few years, we’ve seen the market, or maybe organizations, companies or even projects, move away from doing business cases. But, these days, companies, organizations, and those same projects are scrutinizing the investments and they’re really seeking a rate of return.

So now, think of the business case as your opportunity to package your project, your idea, your opportunity, and show what it means and what the benefits are and how other people can benefit.

We want to take a look today to see what’s in the business case and how to write one. I want to be clear that when you look for information on a business case, it’s not a briefcase.

Someone called the other day and they were confused because they were looking for something, and they kept pulling up briefcases. That’s not what we’re talking about today. What we’re talking about are business cases, and they include information about your strategies, about your goals. It is your business proposal. It has your business outline, your business strategy, and even your marketing plan.

Why Do You Need a Business Case?

And so, why is that so important today? Again, companies are seeking not only their project managers but their team members to have a better understanding of business and more of an idea business acumen. So this business case provides the justification for the proposed business change or plan. It outlines the allocation of capital that you may be seeking and the resources required to implement it. Then, it can be an action plan . It may just serve as a unified vision. And then it also provides the decision-makers with different options.

So let’s look more at the steps required to put these business cases together. There are four main steps. One, you want to research your market. Really look at what’s out there, where are the needs, where are the gaps that you can serve? Look at your competition. How are they approaching this, and how can you maybe provide some other alternatives?

You want to compare and finalize different approaches that you can use to go to market. Then you compile that data and you present strategies, your goals and other options to be considered.

And then you literally document it.

So what does the document look like? Well, there are templates out there today. The components vary, but these are the common ones. And then these are what I consider essential. So there’s the executive summary. This is just a summary of your company, what your management team may look like, a summary of your product and service and your market.

The business description gives a little bit more history about your company and the mission statement and really what your company is about and how this product or service fits in.

Then, you outline the details of the product or service that you’re looking to either expand or roll out or implement. You may even include in their patents may be that you have pending or other trademarks.

Then, you want to identify and lay out your marketing strategy. Like, how are you gonna take this to your customers? Are you going to have a brick-and-mortar store? Are you gonna do this online? And, what are your plans to take it to market?

You also want to include detailed information about your competitor analysis. How are they doing things? And, how are you planning on, I guess, beating your competition?

You also want to look at and identify your SWOT. And the SWOT is your strength. What are the strengths that you have in going to market? And where are the weaknesses? Maybe some of your gaps. And further, where are your opportunities and maybe threats that you need to plan for? Then the overview of the operation includes operational information like your production, even human resources, information about the day-to-day operations of your company.

And then, your financial plan includes your profit statement, your profit and loss, any of your financials, any collateral that you may have, and any kind of investments that you may be seeking.

So these are the components of your business case. This is why it’s so important. And if you need a tool that can help you manage and track this process, then sign up for our software now at ProjectManager .

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15 free gantt chart templates in docs, word, excel & more.

Updated on May 26, 2024 by Skyler Calibey

Published on May 22, 2024 by Skyler Calibey

Project managers often find themselves knee-deep in complex projects—juggling multiple tasks, people, and expectations at once. A detailed Gantt chart template is a great way to bring order and structure to your project management efforts.

Here are 15 free Gantt Chart templates to get you started.

But First, What Are Gantt Chart Templates? 

A Gantt chart is a popular, visually-driven calendar that displays your project schedule. Its structure typically mimics that of a cascading waterfall.

You map your tasks (as a horizontal bar) along a timeframe to get a better sense of how to proceed with the project.

The position where the bar starts signifies the start date of the project, and the bar length indicates the time you have in hand to complete said task.

You also get a bird’s eye view of:

• start and end date of the project
• key activities, deliverables, and tasks in the project
• milestones and deadlines
• task overlaps and dependencies
• the team’s progress
• the remaining work
• project’s current state

This graphical chart provides insights into what everyone is doing on the project and how to set realistic deadlines. Gantt charts can be prepared easily using free Gantt chart software or conventional tools like Excel.

Let’s now look at 15 free Gantt chart templates  to improve your project planning and achieve tasks in record time!

1. Simple Gantt Chart Template by Nifty

Want to see the big picture of your ongoing project, including active milestones , dependencies, and more?

Nifty’s Getting Things Done template is custom-made for your visualization needs.

This Gantt chart empowers you to plan ahead and allocate resources optimally so that there are no delays.

But how does it work? Nifty automatically pulls Tasks within the interface and converts them into a simplified Gantt chart (under the Roadmaps column).

The best part is that you can color-code the task status—just one look, and you’ll know whether your project is on track or if there’s any task that’s pending (depending on the color of each Gantt chart bar).

This template is ideal for beginners as well as seasoned project managers who want to visualize their project easily across tons of use cases—thanks to Nifty’s 6+ project views such as Swimlane, Calendar , Kanban, List View, Timeline, Report, and more.

2. Personal To-Do Gantt Chart Template by Nifty

Imagine having a ready-made personal to-do checklist at your fingertips.

Nifty offers a Personal To-Dos template so that you don’t have to create a checklist from scratch:

Simply customize the template fields as needed and tick off items from your checklist.

What makes this template even more powerful is you get to see all your checklist items and essential activities at one glance in the form of a visual Gantt chart template.

With all the data accessible at first glance, no detail will ever fall through the cracks.

3. Content Writing Calendar Gantt Chart Template by Nifty

Make no mistake – creating a content writing calendar is not an easy ask.

You need meticulous planning. More importantly, you need to organize your article ideas and themes in a more balanced capacity throughout the month. 

This is where Nifty’s Content Writing Calendar template shines:

This template comes with ready-to-use fields such as Ideas, Writing, Editing, Need to Fix, Approval, and Completed, ensuring you follow the content marketing process to the T.

To make your life easier, Nifty allows you to view these fields in the Gantt chart format under the Roadmap tab, as shown below:

With a granular and graphical understanding of what’s pending, ongoing, and completed, your team will be able to work with greater efficiency and less chaos.

4. Blog Writing Gantt Chart Template by Nifty

When it comes to listing marketer-friendly Gantt chart templates, no list is complete without mentioning a Blog writing workflow—like the one Nifty offers:

Expertly curated and mindfully conceived, this template covers important fields such as Upcoming article ideas, Draft, In Progress, Editorial, and Completed so that your blog publishing process becomes streamlined.

Having separate fields for every aspect of blog writing enables you to deliver high-quality and well-researched blogs that convert.

All in all, if you want to save time on planning—and collaborating for—blogs and spend more time actually writing them; this Gantt chart template fits the bill.

👉 Get this blog management Gantt chart template 👈

5. Agile Software Development Gantt Chart Template by Nifty

Agile project managers understand the need to have every aspect of software development documented.

Whether it’s recording key milestones, tracking the backlog, crossing off items from the to-do list, or implementing QA, there are multiple moving parts to take care of.

Nifty is here with a handy Agile Development template to streamline all these processes:

Whether you’re engaging in user acceptance testing or want to A/B test the content of your app, this template adds a layer of organization to your project management.

All the tasks, like the other templates featured here, get automatically converted into a free Gantt chart template:

Bring better alignment, teamwork, and coordination to the team with these highly visual, simple-to-digest Gantt charts.

6. Project Tracker Gantt Chart Excel Template

Here’s another accessible Excel Gantt chart template to help project managers track projects—be it by category or by the employee assigned to them.

You can customize the template with text, graphics, etc., flag over/under the input—thanks to a built-in calculator, streamline your planning, add videos, animations, or transitions, and share at one-click with this simple Gantt chart Excel template:

Use this easy-to-use Gantt chart Excel template and see for yourself.

7.  Simple Gantt Chart Excel Template

Truth be told, we’d be nowhere without idea planners!

Whether it’s goal-setting, task-planning, or due date-tracking, an Idea Planner Excel Gantt chart template like the one shown below cuts down the confusion and repetitive work in half:

This simple Gantt chart Excel template follows a weekly schedule and offers plenty of room for scribbling notes. The color-coded status levels are the real star, allowing you to categorize—and comprehend—the information in one go.

8. Marketing Growth Strategy Gantt Chart Template by Nifty

Devising a marketing growth strategy is nearly impossible without strategic planning.

And the first step towards successful campaigns is getting all the data collated and organized for the team to see.

Enter Nifty’s Marketing Growth Strategy Gantt chart template.

Our marketing team has taken special care to build this free Gantt chart template for you. Some of the most helpful tasks that you can customize to your liking include A/B test idea, Team review, Ready for launch, A/B test live, Test evaluation, Winner, Loser, and Completed.

Even if all the fields don’t suit your current marketing requirements, having a foundation helps to kick off the planning with speed, agility, and productivity.

💥 Level up your marketing with this marketing Gantt chart template 👈

9. Link Building Gantt Chart Template by Nifty

Search engine optimization forms the bedrock of effective content marketing. But how do you engage in powerful, synchronized link-building if you don’t keep track of the articles and the links to insert?

A free Link Building Gantt chart template like the one shown below is the answer to your brand’s link-building efforts:

This template provides a visual representation of your link-building activities over time, such as Outreach, Negotiation, Article writing, Article finished, Article ordered, and more.

With a Gantt chart, you can see the timeline of each article and its associated link-building tasks. This way, you’ll be able to better plan, track, and manage your link-building initiatives—from start to finish.

10. Legal Case Management Gantt Chart Template by Nifty

Building a legal template is a different ballgame altogether.

Unlike other types of templates, your tasks are more granular, highly detailed, complex, and related to the immediate legal requirements . Naturally, creating—and maintaining—them can be a pain.

What’s more, the deadlines may be more stringent. 

Nifty’s ready-to-use Legal Template saves you a lot of effort and time—the main currencies in the field of law!

With in-built tasks such as Appeal, Pre-trial, Trial, Summons, Discovery, and more; you won’t have to worry about documenting the minor details.

👉 Get this legal case management template 👈

The 360-degree Gantt chart view will ensure you stay on top of your legal tasks and are able to manage your workflow effectively.

11. Work Breakdown Structure Gantt Chart Excel Template

Here’s a Work Breakdown Structure Template by ProjectManager to help manage all your projects online.

Irrespective of your project size and scope, this simple Gantt chart Excel template literally breaks down the larger project phases into smaller (more achievable) project tasks as well as deliverables.

Use this free Gantt chart template to schedule and assign tasks to the right team member at the right time and avoid getting overwhelmed altogether.

Leverage this interactive Gantt chart (also available as a spreadsheet in Excel ) and create dependencies, attach files, find the critical path, and more.

12. Construction Management Gantt Chart Template by ClickUp

Construction is another business area that requires extensive planning to manage projects effectively. Often times, the responsibility of tracking costs, budget, and labor falls at the feet of project managers.

ClickUp makes it easier for you to keep your construction projects on track with this easy-to-use construction Gantt chart template. Use it to track milestones, drive time management, and keep the team on the same page.

This tool will do all the grunt work for you—planning, coordinating, and communicating with everyone involved. You can also connect tasks to resources and improve teamwork.

So, whether you wish to create visual timelines of the project’s progress or alter milestones to fit real-time demands, this customizable Construction Gantt Chart template is just what you need.

13. Gantt Excel Template by Excel

The Gantt Excel Pro template automates all aspects of project planning—from milestones to tasks.

With a clearly defined project flow, it becomes easier to see how the project timeline is progressing at every step of the way.

The template is created in such a way that you can create tasks and link them to the underlying dependencies. This invaluable data can then be used to track project progress against timelines, overdue tasks, and milestones.

An interesting feature to note is that the timeline columns automatically highlight holidays and weekends so that you don’t miss them, no matter how chaotic your day gets!

14. Featured Gantt Chart by PowerSlides

Another winner on our Gantt chart template list is the Featured Gantt chart template by PowerSlides, a robust Gantt chart tool.

This Gantt chart template is as creative as it gets. You can use it to illustrate a project schedule and easily demonstrate how a task or a specific event maps to the timeline.

This deck of slides also helps you to experiment with wide-ranging layouts and editable shapes, making personalization easy.

15. Gantt Chart Template by LibreOffice

Last but not least, we have a Gantt chart template by LibreOffice that is specifically designed for project management.

What makes this Gantt chart template a worthy contender is its ease of use.

All you need to do is simply input the basic project details such as task and owner names, start and end date, milestones, etc., and the tool will instantly generate a graphical Gantt chart you can use right off the bat.

What’s more, you can edit the task completion percentage to track the status of your tasks by simply entering the start date. It is that simple!

Benefits of Using Free Gantt Chart Templates

Now that we’ve covered all the Gantt chart basics let’s understand why you should use Gantt chart templates.

In essence, Gantt chart templates offer the following benefits to users:

• Time-saving: Being a pre-designed template, you save time and effort on creating a Gantt chart from scratch.
• Easy to use: These templates come with user-friendly interfaces, allowing beginners to use them with ease and without any expertise.
• Easy to understand: Given they represent the project schedule visually, you can grasp the timelines and dependencies without much effort.
• Better organization: They help in organizing tasks, resources, and timelines in a structured manner.
• Increased customization: You can customize the template to suit your specific project needs (think: adding or removing columns, adjusting time scales, etc.)
• Improved collaboration and communication: The templates are easy to share with team members, keeping everyone in the loop. Plus, they drive clear communication of project plans and progress to stakeholders across the board.
• Faster progress-tracking: Gantt charts track project progress and help you stay on top of delays and bottlenecks.
• Optimal resource management : These templates focus on managing resources efficiently as you can visualize resource allocation and availability—at one click.
• Historical data: They serve as historical records of project timelines and milestones, particularly for future projects.

Create Visual Gantt Charts in Nifty with Just One Click 

If your project information is not easy to digest, it spells trouble. Using Gantt chart software can help track project progress in real-time and automate updates.

Your team members won’t be able to understand who is working on what.

Your stakeholders won’t understand how the project aligns with their expectations.

Your client may be unhappy if they feel that the project is a hit-and-miss in terms of agreed goals and objectives.

Long story short, your project data should be easily accessible, deceivingly simple to create, and easy to digest at all times. This is where using a Gantt chart template pays off.

Try Nifty’s diverse Gantt chart templates that can be tailored to any role, use-case, or business end goals project managers need (or even want!). Sign up today.

Are there any free Gantt chart templates for project management?

Yes, there are plenty of free Gantt chart templates for project management that you can use right off the bat. Nifty, for instance, offers useful templates such as Agile Sprint Retrospective, Scrum Project, Agile Development, Product Roadmap, Bug Tracking, and more.

How to create a Gantt chart?

Here’s how to create a Gantt chart within minutes:

Step 1: Add your project details (such as project start and end dates, description, objectives, etc.) within your preferred project management software .

Step 2:  Add the required tasks to your project to create a timeline for your task list.

Step 3: Now, it’s time to schedule your tasks based on your timeline and priority.

Step 4: Create critical project milestones to track deadlines, meetings, etc.

Step 5: Add corresponding dependencies to tasks and start assigning team members to the tasks.

Step 6: Finally, color-code your task for enhanced visualization.

Pro tip: Once you add your custom tasks in Nifty, the tool automatically creates a Gantt chart for you (under the Roadmaps section).

Which tool is best for creating Gantt charts?

Some of the best tools for creating Gantt charts are Nifty, Instagantt, Smartsheet, Microsoft Project, ClickUp , ProofHub, and more. Make sure to try at least two to three tools before you make a final choice. 

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Wait before you go, do you really want to lose 5 productive hours a week, teams waste 5 hours a week on average juggling between tools. nifty is one app for chat, tasks, docs, and more. try it for free and see for yourself. we promise you’ll love it..

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