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The List of Case Study Topics On Various Academic Subjects

Updated 18 Apr 2024

Although the majority of academic definitions of case study talk about some process or research work related to the development of a particular person, group of people, or events over a period of time, types of case studies also involve specific analysis to identify problems and find the outcomes. Therefore, the majority of case study topics already include some challenge or an assumption that requires additional research.

The case study usually includes a short description of a problem or an idea that must be explored with the data that should be helpful to let you explore and find the best solutions. For example, turning to a professional case study writing service , you will see that the case studies for nursing students will always differ from those that are used by engineering students. Keeping all these facts and related challenges in mind, we came up with a list of case study topics divided by category.

Case Study Ideas

Coming up with good and reliable case study ideas is essential for college students regardless of their course, existing skills, and academic objectives. Since case study writing explores a plethora of different research methodologies, choosing your topic correctly will help you to avoid such scenarios when your ideas become scattered all over your paper. Have a look at our list of case study ideas based on the subject and use them as a starting point for your future case study assignments. Need help with homework? Hire a professional essay writer .

Case Study Ideas For Psychology

The field of Psychology is quite challenging, which is why it is vital to choose your topic accordingly regardless if you already know the basics or want to overcome writer's block. Here are some interesting ideas to consider based on what is currently popular in various American universities:

• Military operations and the PTSD recovery process.
• The most common misconceptions about children with Autism.
• The workplace leadership and the complex of Emperor.
• The perception of danger in different cultures.
• The origins of bipolar disorder through the prism of domestic violence.
• Covid-19 and related anxiety cases among college students.
• The dangers of advertisements on children's TV networks.
• The negative influence of Instagram and distorted body image.
• Mental recovery of child abuse victims.
• Asthenic syndrome among teenage children.

Case Study Topics In Education

As you are dealing with Education, you should start by exploring the latest changes as the technology is constantly advancing. Compare old and new study methods used in schools or American universities to get the basic idea of competitive case study topics. 

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Here are some of them to explore:

• The challenges of remote education in rural locations in the USA.
• The teaching methods of Montessori schools.
• How to motivate children with learning disabilities?
• Pros and Cons of AI-based systems in education.
• The degree of freedom in Scandinavian schools.
• The role of self-motivation in European middle schools.
• Is Summer Camp education worth it?
• The consequences of improper examination methods.;
• The educative methodologies commonly used by male teachers.
• The changes that have taken place in education during the Covid-19 period.

Information Technology

The students majoring in Data Science or Information Technology sciences also have to face case study writing, which is usually based on various data analysis methods or the impact that technology has in certain fields of life. Still, you can always explore a little bit further and choose different topics for case studies like the ones below:

• Does technology advancement has an end?
• The limitations of the Python programming language.
• The differences between modern programming methods and the "old-school" approaches.
• The analysis of ethical hackers.
• Should one learn to become a hacker to prevent the majority of cyberattacks?
• Is user simplicity always good: WordPress case study?
• The challenges of software development in modern times.
• The safety of data analysis for medical purposes.
• The use of drones in police operations.
• Semantic methods in debugging.

Environmental Science

It is only natural to examine various case studies as you are learning all the complex environmental science aspects. Since the majority of tasks in this field will include either reflective writing or cause-and-effect essays, the use of case study writing cannot be underestimated. We're a law essay writing service that you can trust: we get A grades from our customers.

Here are some ideas to use as the starting points:

• The mobile vessel pump systems that reduce ocean pollution.
• Is saving endangered species possible in our times?
• The cons and pros of ecological tourism.
• The use of politics in the Global Warming campaigns.
• The Earthquake prevention systems in the United States.
• The clarity of Carbon Dioxide Emission reports.
• The reasons why the Kyoto Protocol has double standards.
• The correct method of planting trees in an urban environment.
• How can college students help promote environmental protection.
• The use of Green Technologies during pandemic times.

Marketing Case Study Ideas

As a rule, marketing specialists always have enough to deal with, yet choosing a successful case study topic is not always easy! Do your best to narrow your ideas down to meet the main argument of your thesis statement and the educational objectives. You can browse through a wide range of subjects, including:

• The differences between female and male target marketing methods.
• The unique strategies and popularity of Apple Inc.
• Brand development methods: the most common mistakes.
• German Automotive Industry in the American market.
• Online (digital) versus physical marketing.
• The factors that create customer loyalty in the field of beverages.
• The negativity commonly associated with McDonald's.
• The controversy between Samsung and Apple.
• Is marketing to children morally acceptable?
• The future of marketing methods in the post-Covid-19 world.

Management Case Study Topics

Management is always complex because it involves a plethora of different subjects that must be combined and analyzed. The role of case studies here is vital because it is the best way to learn both old and new methods of management. Consider this list of case study topics on Management:

• Corporate planning and strategic management by Nike Corporation.
• The activity-based costs systems in the Asian markets.
• Is child entrepreneurship taking away the aspect of childhood?
• Should financial management be taught at schools?
• Human Resources Management bias and ethnicity aspects.
• The challenges of global management in modern times.
• The management and social media.
• Does immediate innovation has a place in marketing?
• Sustainable development and globalization.
• Civil rights and the responsibilities of corporate management specialists.

Applied Physics

As you may think that Applied Physics is all about theory or lab experiments, you are quite far from the truth because it also involves case study writing to determine the engineering mistakes or provide college professors with a piece of evidence that you understand the subject correctly.

• Condensed Matter and Mechanical Engineering studies.
• The most common misconceptions about Nanoscience.
• The Green Energy systems in the domestic environment.
• Why the study of Microfluidics is often considered dangerous?
• Quantum Information Science and Data Transfer methods.
• The benefits of Astrophysics lessons for the school children.
• The application of synchrotron radiation and relevant dangers.
• The engineering mindset specifics in Applied Physics.
• Radiation therapy and related mental aspects.
• The role of female scientists in Applied Physics.

SMM Case Study Topics

It is hard to imagine our lives without social media these days. It is only natural that SMM or Social Media Marketing case study topics are becoming even more popular.

Here are some of them you must definitely check:

• The use of children in SMM strategies.
• The challenges of influencers on social media.
• Why the majority of SMM trends are dangerous?
• The reasons why TikTok became popular.
• The importance of impromptu dancing on social media.
• Is SMM Marketing the next best thing for modern sales?
• Online marketing dangers.
• The differences between globalization and mass trend following.
• Social media dangers for children.
• The age gap differences in social media groups.

MBA Case Study Topic Ideas

MBA studies still remain one of the most popular subjects for those who want to start their personal business or promote something innovative. Once you have your MBA degree, you can get employed at some of the world's best companies. Still, as you only study, it is crucial to do all these writing tasks, including reflective journals and case study papers. Have no fear as we have some MBA case study ideas for you:

• Operations management styles at Intel Inc.
• Why the majority of human resource management methods used are outdated today.
• The specifics of marketing research in Japan.
• Customer relationship management and religion.
• Strategic Thinking VS Leadership training.
• MBA marketing specifics.
• The attitude and professional success: Bill Gates personality.
• Steve Jobs' marketing style.
• Financial responsibility of CEOs in the United States.
• The IT marketing through the prism of staff training in marketing.

Human Rights Case Studies

Even though we all have heard about human rights and related challenges these days, it is often uneasy to choose the right case study topic. If you are unsure what to choose, consider these examples of case study topics below:

• The challenges of the Palestinian community.
• Misconceptions about the Black Lives Matter Movement.
• Should children be allowed to vote and participate in politics.
• The gender injustice in the scientific community of American Universities.
• The abuse of female personnel workforce.
• The Anti-Discrimination Act controversies.
• The human rights controversies in the United States versus cases in Canada.
• How can minor children stand for their basic human rights?
• The moral aspect of freedom of speech.
• The human rights activists and their moral principles: South Africa.

Nursing Case Study Subjects

• The privacy of the nurse and patient communications.
• The importance of ER nursing stress reduction methods.
• Should nurses be taught self-defense tactics?
• The presence of ethnic bias in the nursing community.
• The emotional bonds established by the nurses in a team.
• How does team solidarity affect nursing responsibilities?
• The healthcare system in Norway: Bergen hospitals case study analysis.
• Should nurses be granted additional payments for the emotional turbulence that they endure?
• Patients with Alzheimer’s and the modern nursing methods.
• How can nurses help children to communicate more efficiently?

Business Case Study Topics

Regardless of what business field you may encounter for your college studies in the United States, the chances are high that you will need some inspiration for your next case study assignment. Consider taking a look at these topic ideas:

• The quality production differences between Gibson and Fender.
• The link between production quality and strategic thinking implemented by the CEOs.
• The image of the modern business individual today.
• Pricing optimization at Apple Inc.
• The reasons why start-ups became so popular in 2022.
• Market expansion in the Asian markets.
• Industry Landscape in Australia for investment purposes.
• Profitability and moral limitations in business in China.
• Personnel management issues at Amazon business outlets.
• The problems of consumerism in the United States.

Of course, these are only the starting points or the basic ideas that you can use as you think about how to choose a good case study topic for your next project! When in doubt, always consult your academic advisor or hire a professional case study writer to pick the best subject and methodology!

How To Choose Good Case Study Topics?

Starting with your case study topic hunting, follow these simple rules:

• Choose something that inspires you.
• Narrow things down to reflect your main idea the best way possible.
• Explore similar research ideas on the topic.
• Identify the problem(s) and opinions related to your chosen subject.
• Choose relevant methodology that will make it possible to research this or that case study topic.
• Find alternate wording for your case study assignment.
• Brainstorm available case study topics for college students.

Remember that if you are not sure about something, always ask your college advisor and check your grading rubric twice to ensure that you are on the right track!

Analysis Comes First

It must be reminded again that every assignment that you approach must include a preliminary analysis of the topic because you must be aware of various research aspects related to your topic. Take your time to consider different wording patterns and always narrow things down if possible to let your case study writing reflect your thesis and the main ideas. Always provide good evidence and analyze all the available information that you have in the case study instructions. It will help you to provide enough evidence of your research based upon a specific case study. Therefore, brainstorm our case study topics and let your education struggles become easier with our help! And remember that you can always ask us to write your case study for you !

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Written by David Kidwell

David is one of those experienced content creators from the United Kingdom who has a high interest in social issues, culture, and entrepreneurship. He always says that reading, blogging, and staying aware of what happens in the world is what makes a person responsible. He likes to learn and share what he knows by making things inspiring and creative enough even for those students who dislike reading.

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Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy. 

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four.  Cases on search fund boards, the future of malls,  Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

• Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
• Fifty four percent of raw case users came from outside the U.S..
• The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
• Twenty-six of the cases in the list are raw cases.
• A third of the cases feature a woman protagonist.
• Orders for Yale SOM case studies increased by almost 50% compared to 2020.
• The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1.   Hertz Global Holdings (A): Uses of Debt and Equity

2.   Coffee 2016

3.   Hertz Global Holdings (B): Uses of Debt and Equity 2020

4.   Glory, Glory Man United!

5.   Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6.   The Future of Malls: Was Decline Inevitable?

7.   Strategy for Norway's Pension Fund Global

8.   Prodigy Finance

9.   Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

652 Case Study Topics & Good Ideas

• Icon Calendar 18 May 2024
• Icon Page 5518 words
• Icon Clock 25 min read

Case study topics delve into intricate issues within various fields, shedding light on the intricacies of real-world situations. They span multiple domains, including business, where they may explore strategic decision-making strategies, or healthcare, examining patient outcomes in unique cases. In technology, they may dissect software development practices or the impact of artificial intelligence (AI) on society. For education, case studies may scrutinize pedagogical approaches and their effects on student performance. In the social sciences, they can unpack complex societal phenomena or individual behavior. Each topic is an author’s microscope, providing an in-depth, multi-faceted perspective of its subject matter. By studying these topics, researchers and students alike can gain valuable insights into the practical implications and consequences of theories and principles, bridging the gap between abstract ideas and their tangible manifestations in the world.

Hot Case Study Topics

• Facebook’s Data Privacy Controversy: A Deep Dive
• Amazon’s Dominance: Exploring Market Strategies
• Global Response to COVID-19: A Comparative Analysis
• Tesla’s Disruption of the Auto Industry: A Case Study
• Implementing Agile Practices: A Spotify Case Study
• Alibaba’s Expansion Into International Markets
• Apple’s Innovation Strategy: Maintaining a Competitive Edge
• Starbucks: Mastering the Art of Customer Experience
• Netflix: Redefining Television and Film Distribution
• IKEA’s Global Branding and Localization Strategies
• Mental Health Services: Evaluating Teletherapy Platforms
• WeWork’s Rapid Rise and Fall: Lessons Learned
• Economic Impact of Brexit: A Sectoral Analysis
• Exploring Uber’s Gig Economy Business Model
• Zoom’s Growth During the COVID-19 Pandemic
• Sustainable Practices: A Patagonia Case Study
• Disaster Management: Lessons From the Fukushima Nuclear Accident
• Airbnb’s Impact on the Traditional Hospitality Industry
• Google’s Algorithm Updates: Understanding SEO Impacts
• CSR Initiatives: A Coca-Cola Case Study

Simple Case Study Topics

• Small Business Success: A Local Bakery Case Study
• Community Engagement: Park Revitalization Project
• Efficiency in Nonprofit Organizations: A Food Bank Case Study
• Art Therapy and Mental Health: A Clinical Case Study
• Managing School Bullying: Strategies and Outcomes
• Green Initiatives: Local Recycling Program Case Study
• Exploring E-Learning: A Virtual Classroom Case Study
• Music and Memory: A Case Study in Dementia Care
• Animal Assisted Therapy: A Case Study in Child Psychology
• Internet Safety Education: School Implementation Case Study
• Outdoor Education: A Forest School Case Study
• Meal Planning Apps: A User Experience Case Study
• Teenagers and Social Media: A Behavior Study
• Urban Farming: A Case Study in Sustainable Living
• Book Clubs and Literacy: A Community Library Case Study
• Elderly Care: Home vs. Assisted Living Facilities
• Supporting Autistic Students: A Special Education Case Study
• Reducing Plastic Waste: A Supermarket Initiative Case Study
• Stress Management at Work: A Corporate Wellness Program Case Study
• Yoga and Wellness: A Community Center Case Study

Interesting Case Study Topics

• Vanishing Bees: An Ecological Case Study
• Cryptocurrency’s Influence on Traditional Banking
• Medical Miracles: A Case Study of Extraordinary Recoveries
• The Resurrection of Vinyl: A Case Study in Niche Markets
• Rebirth of Drive-In Theaters Amidst Pandemic
• Mars Rover Missions: A Case Study in Robotic Exploration
• Feral Children and Human Behavior: An Ethnographic Case Study
• Forensic Science in Action: High-Profile Criminal Cases
• Haunted Tourism: A Business Case Study
• Ethics of Artificial Intelligence: Industry Examples
• Recovery of the Ozone Layer: A Global Effort Case Study
• Graffiti as Urban Art: A Cultural Case Study
• Preservation of Endangered Languages: Case Studies
• Crowdfunding Success Stories: An Economic Case Study
• Pseudoscience in Marketing: A Consumer Case Study
• Augmented Reality in Education: Exploratory Case Study
• Internet Memes and Virality: A Social Media Case Study
• Revival of Dying Crafts: A Case Study in Cultural Preservation
• Language Development in Parrots: An Ethological Case Study
• Autonomous Cars and Ethics: A Case Study in Technology Development

Case Study Topics for High School

• Climate Change: Polar Ice Melt Study
• Effects of Fast Food on Adolescence Health
• Internet and Teenage Sleep Patterns
• Bystander Effect in High School Settings
• Bullying Prevention Programs: Case Study
• Teenagers and Social Media: A Behavioral Analysis
• Community Service: High School Volunteer Programs
• Diversity in Schools: A Case Study
• Environmental Cleanup: Local River Revitalization Case Study
• Peer Pressure and Substance Abuse: A School Case Study
• Digital Classroom: Online Learning Platforms Review
• Music Programs and Academic Performance: An Investigative Study
• Coping With Stress: School-Based Mental Health Initiatives
• Parental Involvement in Academic Achievement: A Case Study
• Local History: Case Study of a Historical Event or Figure
• Teenage Entrepreneurship: A Case Study
• Extracurricular Activities and College Admissions: A Case Study
• Graffiti Art or Vandalism: A Local Case Study
• Recycling Habits: High School Environmental Programs Case Study

Case Study Topics for College Students

• Title IX Compliance: An Investigation Into College Sports
• Education Technology Adoption in Universities
• Comparative Analysis of Traditional and Online Learning Methods
• Entrepreneurship Education: Startup Culture in Colleges
• Institutional Discrimination: Unveiling Bias in Higher Education
• Blockchain in Higher Education: An Analytical Review
• Food Deserts: Investigating Access to Healthy Food on College Campuses
• Fraternity and Sorority Life: Effects on Student Performance
• Academic Stress: Exploring Its Causes and Effects
• Open-Source Learning: Transformation in Educational Practices
• Non-Traditional Students: Balancing Education and Life Responsibilities
• Esports in Universities: Analysis of New Trends in College Athletics
• College Tuition: Inflation and Student Debt
• Undergraduate Research: Investigating Its Benefits and Challenges
• Climate Change Education: Reviewing University Policies and Curriculum
• Integration of Augmented Reality in Classroom Settings
• International Students: Navigating Cultural Challenges in Universities
• Active Learning Strategies: Classroom Engagement Case Study
• First-Year Experience Programs: Evaluating Success Rates
• LGBTQ+ Rights on Campus: An Examination of Policies and Attitudes
• Campus Sustainability: Green Initiatives in Universities
• Student Loans: A Deep Dive Into Debt Crisis
• Art Therapy: Its Influence on College Students’ Mental Health
• Internship Experience: An Investigation of Practical Learning
• Study Abroad Programs: Experiential Learning Case Study
• Cybersecurity in Higher Education: A University Case Study
• Dormitory Life: Social Dynamics and Personal Growth
• Gender Studies: Intersectionality in Campus Life
• Gentrification: University Expansion and Local Communities
• MOOCs: A New Era in Education
• Hazing in Greek Life: A Comprehensive Case Study
• First-Generation College Students: Challenges and Success Stories
• Adjunct Professors: A Case Study on Employment Conditions
• Campus Politics: Student Activism Case Study
• Substance Use and Misuse in College Life
• Diversity in College Admissions: Affirmative Action Case Study
• Artificial Intelligence: Its Incorporation in Higher Education
• Online Privacy: Case Study of College Students’ Digital Rights
• Sports Scholarship: An Examination of Athletic Student Life
• Campus Food Insecurity: A Case Study on College Hunger

Case Study Topics for University

• Campus Sustainability Initiatives: Evaluating Success
• Mental Health Services in Universities: A Critical Analysis
• Experiential Learning: Impact on Student Success
• Analysis of Student Housing: Quality and Affordability
• Financial Literacy: Assessment of University Program Effectiveness
• Cybersecurity in Universities: Reviewing Vulnerabilities and Threats
• Diversity and Inclusion in Higher Education: Policies and Practices
• Balancing Academics and Athletics: University Athlete Performance
• Remote Learning: Transformation in University Education
• Strategies for Reducing Dropout Rates in Universities
• Faculty Tenure: An In-Depth Analysis
• Technological Integration: Navigating Digital Learning Tools
• Study Abroad Programs: Evaluating Benefits and Challenges
• Multiculturalism on Campus: Investigating Integration and Tolerance
• Artificial Intelligence in Higher Education: Future Prospects
• Online Safety: Examining University Guidelines and Protocols
• Post-Graduate Employment Rates: University Career Services Evaluation
• First-Generation Students: Analyzing Support and Services
• Work-Study Programs: Balancing Work and Education
• Language Barriers: Analyzing Support for ESL Students

Applied Physics Case Study Topics

• Semiconductor Technology Advancements: In-Depth Examination
• High Energy Particle Colliders: Safety and Success Analysis
• Quantum Computing Development: Analyzing Progress and Setbacks
• Light Propagation in Optoelectronic Devices: A Critical Study
• Magnetic Resonance Imaging Improvements: Examining Advances and Limitations
• Nuclear Fusion Research: Detailed Overview and Analysis
• Superconducting Materials: Exploration and Implementation
• Photovoltaic Technology Enhancement: An Analytical Study
• Non-Linear Optics in Laser Design: Thorough Examination
• Quantum Entanglement Applications: Analysis of Promising Fields
• Synchrotron Radiation in Material Science: Detailed Assessment
• Plasma Physics in Space Exploration: Analyzing Real Cases
• Photonic Crystals: Analyzing Manufacturing Challenges
• Microfabrication Techniques in Nanotechnology: An In-Depth Analysis
• Biophysics in Cancer Research: Case Study and Analysis
• Thermoelectric Materials: Analyzing Energy Conversion Efficiency
• Ultrafast Laser Physics: Examining Industrial Applications
• Nanomaterials in Solar Energy Conversion: A Detailed Case Study
• Quantum Field Theory Applications: Case Studies and Implications
• Geophysics in Seismic Surveying: Examining Practical Cases

Architecture Case Study Topics

• Adaptive Reuse in Architecture: An Insightful Case Study
• Green Building Design Principles: In-Depth Analysis
• Preservation of Historical Landmarks: Studying Success Stories
• Parametric Design in Modern Construction: Examining Examples
• Zero Energy Building Design: A Detailed Case Study
• Skyscraper Architecture: Evaluation of Safety Measures
• Sustainable Urban Planning: Case Studies in Eco-Cities
• Acoustics in Architectural Design: Detailed Analysis
• Deconstructivism in Contemporary Architecture: Examining Real Cases
• Net-Zero Carbon Construction: A Promising Case Study
• Art Deco Revival: Analyzing Modern Interpretations
• Disaster-Resistant Infrastructure: A Case Study on Noteworthy Examples
• Biophilic Design in Urban Spaces: Detailed Examination
• Microarchitecture: Analysis of Successful Implementations
• Museum Architecture: A Study of Visitor Experience
• Pioneering Waterfront Revitalization Projects: Detailed Case Studies
• Mixed-Use Building Design: An In-Depth Analysis
• Transit-Oriented Developments: Examining Case Studies
• Architectural Solutions for Aging Populations: Insightful Cases
• Sensory Design in Public Spaces: A Detailed Study

Business Case Study Topics

• Apple’s Innovative Product Strategy: Exploring Consumer Perception and Market Dominance
• Enron Scandal: Analysis of Corporate Fraud and Its Implications
• Tesla’s Disruption of the Automotive Industry: Case of Strategic Innovation
• Starbucks’ Global Expansion: Evaluation of International Market Entry Strategies
• Walmart’s Supply Chain Management: Efficiency and Scalability in Retail
• Uber’s Regulatory Challenges: Navigating the Sharing Economy Landscape
• Alibaba’s E-Commerce Success: Understanding Consumer Behavior in China
• Netflix’s Business Model Transformation: From DVD Rentals to Streaming Dominance
• IKEA’s Cost Leadership Strategy: Effect on Global Furniture Market
• Zara’s Fast Fashion Model: Achieving Speed and Responsiveness in Retail
• Google’s Organizational Culture: Influence on Innovation and Employee Satisfaction
• Amazon’s Customer-Centric Approach: Evaluating Impact on Market Leadership
• Boeing’s 737 Max Crisis: Analyzing Risk Management and Ethical Issues
• Facebook’s Data Privacy Controversy: Impact on Corporate Reputation and User Trust
• General Electric’s Diversification Strategy: Evaluating Success and Risks
• Microsoft’s Acquisition of LinkedIn: Exploring Strategic Synergies and Challenges
• Coca-Cola’s Branding Strategy: Global Influence and Consumer Perception
• Toyota Production System: A Study in Lean Manufacturing and Quality Control
• McDonald’s Adaptation to Local Cultures: Case of International Marketing Strategy
• Airbnb’s Disruption of the Hospitality Industry: Examining Growth and Regulatory Challenges
• Corporate Sustainability Practices: A Detailed Study
• Successful Business Transformations: Analysis of Real Cases
• Startup Growth Strategy: Examination of Silicon Valley Models
• Ethics in Big Tech Companies: Analyzing Noteworthy Scenarios
• Digital Marketing Strategy: A Case Study on Dominant Brands
• Blockchain Applications in Financial Sector: In-Depth Analysis
• Diversity and Inclusion in Fortune 500 Companies: Detailed Examination
• Artificial Intelligence in Retail: A Comprehensive Case Study
• Agile Methodology in Software Development: Analysis of Success Stories
• Corporate Social Responsibility: Evaluation of Top-Performing Companies
• Mergers and Acquisitions: Examination of High-Profile Cases
• Gig Economy and Labor Rights: Detailed Analysis
• E-Commerce Consumer Behavior: Examining Successful Strategies
• Organizational Culture in Tech Giants: A Comprehensive Study
• Sharing Economy Business Models: Analysis of Uber and Airbnb
• Reviving Bankrupt Companies: A Study on Successful Turnarounds
• Business Strategy in Emerging Markets: Case Studies From BRICS Nations
• Innovative Supply Chain Management: Examining Leading Companies
• Blue Ocean Strategy Implementation: Successful Cases Analysis
• Corporate Governance in Family-Owned Enterprises: In-Depth Study

Conflict Resolution Case Study Topics

• Mediation Techniques in Workplace Disputes: Comprehensive Analysis
• Interpersonal Conflict Resolution: A Study on Communication Strategies
• Cross-Cultural Conflict Management in Multinational Organizations: Detailed Examination
• Restorative Justice in School Conflict: A Comprehensive Study
• Post-Conflict Reconstruction: Case Studies From War-Torn Societies
• Negotiation Strategies in International Diplomacy: In-Depth Analysis
• Peacebuilding Efforts in Post-Genocide Rwanda: A Detailed Study
• Resolving Family Business Disputes: Examination of Successful Cases
• Arbitration in Labor Disputes: Analysis of High-Profile Cases
• Community-Based Conflict Resolution: A Study on Indigenous Practices
• Facilitation Methods in Group Conflicts: Detailed Examination
• Conflict De-Escalation in Police Encounters: A Comprehensive Study
• Online Dispute Resolution: A Case Study on E-Commerce Platforms
• Alternative Dispute Resolution in Environmental Conflicts: In-Depth Analysis
• Post-Acquisition Integration: A Study on Resolving Organizational Conflicts
• Managing Disputes in Co-Operatives: Examination of Successful Strategies
• Strategies for Resolving Political Conflicts: Analysis of Contemporary Cases
• Religious Conflict Resolution: Case Studies From Interfaith Dialogues
• Reconciliation Processes in Divided Societies: Detailed Examination
• Conflict Management in Health Care Settings: A Comprehensive Study

Education Case Study Topics

• Implementing Flipped Classroom Model: An Extensive Study
• Bilingual Education Programs: Success Metrics and Evaluation
• Online Learning Transition: Case Studies From Pandemic-Affected Institutions
• STEM Initiatives in Underprivileged Schools: Analysis of Strategies
• Student Performance and Class Size: A Detailed Examination
• Inclusion of Students With Disabilities: Case Studies From Successful Schools
• Charter Schools vs. Public Schools: Comparative Analysis
• Pedagogical Innovations in Remote Learning: Comprehensive Investigation
• Funding Allocation in Public Schools: A Detailed Study
• Bullying Prevention Programs: Examination of Effective Strategies
• Montessori Method in Early Childhood Education: An Extensive Study
• Curriculum Adaptation for Diverse Learners: In-Depth Analysis
• Teacher Retention Strategies in High-Need Schools: A Comprehensive Study
• Integration of Augmented Reality in Classrooms: Case Studies
• Literacy Initiatives in Adult Education: Analysis of Successful Programs
• Outcomes of Experiential Learning: Case Studies From Progressive Institutions
• Student Mental Health Services in Universities: A Detailed Study
• Implementing Mindfulness in School Curriculum: An Extensive Analysis
• Digital Literacy in Elementary Schools: In-Depth Study
• Promoting Gender Equality in STEM Education: Successful Strategies Examined

Engineering Case Study Topics

• Bio-Inspired Engineering Design: Innovative Approaches Explored
• Smart Material Usage in Modern Infrastructure: An In-Depth Analysis
• Nanotechnology in Medicine: A Comprehensive Investigation
• Sustainable Practices in Civil Engineering: Detailed Case Studies
• Green Energy Solutions in Electrical Engineering: Comprehensive Examination
• Industrial Automation and Its Effects on Workforce Dynamics
• Fiber-Optic Communications Systems: Case Studies of Global Impact
• Reverse Engineering in Cybersecurity: An Extensive Study
• Geotechnical Engineering and Seismic Safety: Innovative Approaches Examined
• Thermal Energy Storage Technologies: In-Depth Analysis
• Artificial Intelligence in Automotive Engineering: Case Studies
• Quantum Computing and Its Implications for Engineering: Detailed Study
• Biomechanics in Sports Engineering: A Comprehensive Investigation
• 3D Printing for Aerospace Applications: An In-Depth Study
• Plasma Engineering in Waste Management: Detailed Case Studies
• Renewable Energy Integration in Power Grids: In-Depth Examination
• Machine Learning in Process Control: Comprehensive Investigation
• Carbon Capture Technologies: Innovative Approaches in Chemical Engineering
• Material Science in Nuclear Energy: Case Studies
• Wearable Technology Design: Bioengineering Approaches Explored

Environmental Science Case Study Topics

• Chornobyl Disaster: Examining the Long-Term Ecological Effects
• Great Pacific Garbage Patch: A Study on Oceanic Plastic Pollution
• Deforestation in the Amazon: An Analysis of Biodiversity Loss
• Air Quality in Beijing: Assessing the Health Implications of Urban Industrialization
• Acid Rain in the Northeastern United States: An Investigation Into Forest Degradation
• Nuclear Waste Management at Yucca Mountain: Evaluating Disposal Techniques and Risks
• Ozone Depletion Over Antarctica: Research Into Global Implications and Recovery Efforts
• E-Waste Disposal in Agbogbloshie: Investigating the Impact on Local Ecosystems
• Drought and Water Scarcity in Cape Town: Climate Change and Urban Water Management
• Radiation Effects in Fukushima: Examining Wildlife and Environmental Health Post Nuclear Disaster
• Fracking in the United States: Evaluating Environmental Risks and Regulations
• Desertification in the Sahel: Understanding Causes and Environmental Impact
• Melting Glaciers in the Himalayas: Assessing Impact on Regional Water Security
• Air Pollution in Delhi: Understanding Causes and Mitigation Strategies
• Plastic Waste Management in Sweden: A Study on National Recycling Initiatives
• Wildfires in Australia: Assessing Climate Change Influence and Ecological Impact
• Endangered Species Protection: A Case Study of the Iberian Lynx
• Pollution in the Ganges: A Study on River Ecosystems and Public Health
• Ocean Acidification and Marine Life: An In-Depth Analysis
• Restoring Degraded Ecosystems: Innovative Approaches Explored
• Climate Change Resilience in Urban Areas: Comprehensive Examination
• Air Quality Improvement Strategies: Detailed Case Studies
• Permaculture Practices for Sustainable Agriculture: An Extensive Study
• Microplastics in Freshwater Systems: A Comprehensive Investigation
• Renewable Energy Adoption in Developing Countries: In-Depth Analysis
• Natural Disaster Mitigation and Climate Change: A Detailed Study
• Carbon Sequestration in Forest Ecosystems: An Extensive Investigation
• Sustainable Waste Management in Mega Cities: Case Studies
• Ecological Impacts of Invasive Species: Comprehensive Examination
• Geoengineering Solutions to Global Warming: Innovative Approaches Examined
• Biodiversity Conservation in Fragmented Habitats: Detailed Case Studies
• Green Infrastructure for Stormwater Management: In-Depth Analysis
• Climate Change and Zoonotic Diseases: A Comprehensive Study
• Eco-Friendly Building Materials: An In-Depth Examination
• Biomimicry in Environmental Design: Detailed Case Studies
• Food Security Under Changing Climatic Conditions: A Comprehensive Investigation
• Wetland Restoration for Flood Control: An Extensive Study
• Regenerative Agriculture and Soil Health: Case Studies of Global Impact

Ethical Dilemma Case Study Topics

• Artificial Intelligence and Personal Privacy: An Ethical Conundrum
• Balancing Freedom of Speech and Hate Speech: Detailed Case Studies
• Ethics of Autonomous Weapons: A Comprehensive Examination
• Prenatal Genetic Modification: A Moral Inquiry
• Informed Consent in Medical Research: Complex Ethical Scenarios Explored
• Patient Confidentiality vs. Public Safety: An In-Depth Analysis
• Animal Testing for Scientific Advancement: Ethical Considerations
• Whistleblowing in Corporate Culture: A Detailed Investigation
• Climate Justice and Intergenerational Equity: An Extensive Study
• Equitable Distribution of Organ Transplants: Ethical Case Studies
• Racial Profiling in Law Enforcement: An In-Depth Examination
• Ethical Challenges in Genomic Data Sharing: Detailed Case Studies
• Big Data Ethics in Marketing: A Comprehensive Investigation
• Internet Censorship and Freedom of Information: A Moral Quandary
• Genetic Privacy in the Era of Genome Sequencing: An Extensive Study
• Physician-Assisted Suicide: Ethical Aspects Explored
• Ethics of Care in Robotic Assistance for Elderly: An In-Depth Analysis
• Child Labor in Supply Chains: Ethical Dilemmas Examined
• Biopiracy and Indigenous Knowledge: Detailed Case Studies
• Dual Use Research in Life Sciences: Ethical Implications Investigated

Human Rights Case Studies

• Rohingya Crisis: A Study on Ethnic Cleansing and Human Rights in Myanmar
• Hong Kong Protests: Examining Civil Liberties and Autonomy
• The Flint Water Crisis: Human Rights in Access to Safe Drinking Water
• Yazidi Genocide: Investigating Crimes Against Humanity in Iraq
• Human Rights Violations in North Korea: State Control and Political Oppression
• The European Migrant Crisis: Analyzing Refugee Rights and State Responsibilities
• Uyghur Repression: Cultural Genocide and Human Rights in China
• Black Lives Matter: Policing and Racial Discrimination in the United States
• Brexit and the Good Friday Agreement: Human Rights Concerns in Northern Ireland
• Google’s Project Dragonfly: Corporate Complicity in Human Rights Abuse
• Guantanamo Bay Detention Camp: A Study on Torture and Indefinite Detention
• The Colombian Peace Process: Transitional Justice and Human Rights
• Female Genital Mutilation in Africa: Cultural Practices vs. Human Rights
• Human Rights in Saudi Arabia: Women’s Rights and Freedom of Expression
• Child Labor in the Cocoa Industry: Corporate Accountability and Human Rights
• Indigenous Land Rights: The Case of the Dakota Access Pipeline
• LGBTQ+ Rights in Russia: State Homophobia and Legal Discrimination
• Palestinian-Israeli Conflict: Examining Human Rights Under Occupation
• Climate Change and Human Rights: The Case of the Maldives and Rising Sea Levels
• Child Soldiers and International Human Rights Law: A Deep Dive
• Analyzing Internet Access as a Human Right: An Examination
• Exploring LGBTQ+ Rights in Global Perspective: Case Studies
• Religious Freedom and Persecution: A Comprehensive Inquiry
• Human Trafficking: In-Depth Analysis and Case Studies
• Indigenous Land Rights: Examination of International Perspectives
• Human Rights Violations in Authoritarian Regimes: Detailed Studies
• Migrant Workers and Human Rights: A Comprehensive Analysis
• Disability Rights and Accessibility: A Global Overview
• Cyber Surveillance and Privacy Rights: Detailed Investigations
• Forced Labor in the Modern World: In-Depth Case Studies
• Gender Equality and Women’s Rights: A Comprehensive Examination
• Child Labor and Exploitation: An International Perspective
• Racial Discrimination and Human Rights Law: In-Depth Studies
• Climate Refugees: Examining Rights and Legal Frameworks
• Freedom of Speech in the Digital Age: Case Studies
• Human Rights Challenges in Counter-Terrorism Measures: A Comprehensive Analysis
• Rights of the Elderly: An Examination of Global Perspectives
• Asylum Seekers and Refugee Rights: Detailed Investigations

Information Case Study Topics

• Cybersecurity Protocols: A Detailed Study on Protecting Sensitive Data
• Big Data Analysis: Case Studies on Predictive Analytics
• Blockchain Technology: Revolutionizing Data Integrity and Verification
• Information Overload: Handling Excessive Data in Digital Environments
• Future of Quantum Computing: Potential Shifts in Information Processing
• Privacy Issues in the Age of Information: A Detailed Analysis
• Digital Divide: How Does Information Accessibility Affect Social Equality?
• Information Management in Healthcare: Optimizing Patient Data Handling
• Artificial Intelligence: A Study on Machine Learning Algorithms
• Deepfake Technologies: Analyzing Threats to Digital Identities
• Holographic Data Storage: Implications for Future Information Systems
• Internet of Things: Examining Vulnerabilities and Security Measures
• 5G Technology: Investigating the Transition From 4G and Its Implications
• Biometrics: An Investigation Into Privacy and Security
• Virtual Reality: A Case Study on Its Potential in Education
• Augmented Reality: Uncovering Uses Beyond Entertainment
• Cloud Computing: Analyzing Security and Data Privacy
• Smart Cities: Scrutinizing the Future of Urban Living
• Quantum Cryptography: A Study on the Future of Secure Communication
• Neural Networks: Examining Developments in Deep Learning Algorithms

Leadership Case Study Topics

• Leadership Styles in High-Pressure Situations: Exploring Crisis Management
• Adaptive Leadership: Navigating Organizational Change
• Strategic Leadership: Dissecting Successful Corporate Transformations
• Servant Leadership: Examining Success in Nonprofit Organizations
• Female Leadership: Comparing Performance in Male-Dominated Industries
• Transformational Leadership: Fostering Innovation in Tech Startups
• Cultural Differences in Leadership: Comparing Eastern and Western Approaches
• Military Leadership Principles: Their Application in Corporate Environments
• Charismatic Leadership: An Analysis of Its Effectiveness in Politics
• Ethical Leadership: Maintaining Integrity in Corporate Governance
• Emotional Intelligence in Leadership: A Study on Employee Satisfaction
• Transactional Leadership: Assessing Its Effectiveness in Structured Environments
• Leadership Burnout: Proactive Strategies for Prevention
• Silicon Valley Leadership: Unique Strategies in Tech Companies
• Remote Leadership: Overcoming Challenges in Virtual Teams
• Authoritarian Leadership: Its Success and Failure in Different Contexts
• Leadership in Academia: Strategies for Fostering Research and Collaboration
• Inclusive Leadership: Its Influence on Diversity and Team Performance
• Green Leadership: Promoting Sustainable Practices in Organizations
• AI Leadership: The Future of Decision-Making in Automated Workplaces

Legal Case Study Topics

• Enron Scandal: Uncovering Corporate Fraud and Legal Implications
• Facebook and Cambridge Analytica: Privacy Law Examination
• Microsoft Anti-Trust Case: Exploring Legal Arguments and Outcomes
• Volkswagen Emission Scandal: A Study in Environmental Law
• Google’s GDPR Violations: Navigating Data Protection Legislation
• Uber: An Analysis of Legal Challenges in the Gig Economy
• BP Deepwater Horizon Disaster: Environmental and Corporate Law Scrutiny
• Pfizer: Understanding Intellectual Property Rights in the Pharmaceutical Industry
• Tesla’s Autopilot System: Exploring Liability in AI-Assisted Vehicles
• Apple vs. FBI: A Case Study in Privacy and Security Laws
• Juul Labs: Regulatory and Legal Challenges in the Vaping Industry
• HSBC Money Laundering Scandal: Unpacking International Banking Laws
• Purdue Pharma: Analyzing Legal Responses to the Opioid Crisis
• Disney’s Acquisition of Fox: A Study in Anti-Trust Laws
• Johnson & Johnson’s Talcum Powder Cases: Personal Injury Law Scrutiny
• Theranos: Fraud and Deception in the Biotech Industry
• Harvey Weinstein and #MeToo: Examining Legal Issues of Sexual Harassment
• The Panama Papers: Investigating Offshore Tax Evasion
• Foxconn’s Labor Practices: An Analysis of International Labor Law Compliance
• SpaceX Starlink Project: Exploring Space Law and Satellite Internet Services
• Decoding International Trade Laws: A Study on Brexit Consequences
• Privacy Rights in the Digital Era: Examining EU’s General Data Protection Regulation
• Cyber Law Enforcement: Challenges in Tackling Darknet Crimes
• Trademark Infringement in the Fashion Industry: A Closer Look at Notable Cases
• Corporate Law: Analysis of Mega-Mergers and Their Legal Implications
• Sentencing Discrepancies in Criminal Law: Factors Influencing Judicial Decisions
• Landmark Cases in Environmental Law: Interpretation and Outcomes
• Healthcare Law: Dissecting the Legal Framework of the Affordable Care Act
• Class Action Suits: Understanding the Legal Dynamics of Collective Claims
• International Humanitarian Law: Examining War Crimes Tribunal Verdicts
• Intellectual Property Rights in Biotechnology: Case Studies in Patent Law
• Constitutional Law: Analysis of Landmark Supreme Court Decisions
• Media Law: Defamation Cases in the Spotlight
• Exploring the Legal Aspects of Cryptocurrencies: Case Studies
• Immigration Law: Case Studies on Asylum Seekers and Refugees
• Sports Law: Navigating Legal Issues in Professional Sports
• Family Law: Divorce and Custody Cases in Different Cultural Contexts
• White Collar Crime: Financial Fraud Cases and Legal Outcomes
• Estate Law: Notable Inheritance Disputes Among Celebrities
• Criminal Law: Examining Cases of Wrongful Conviction and Their Aftermath

Management Case Study Topics

• Management Practices in Multinational Corporations: An Analysis of Samsung
• Crisis Management Strategies: A Study on COVID-19 Response by Tech Giants
• Analysis of Supply Chain Management: Amazon’s Success Story
• Leadership Styles and Organizational Culture: A Case Study of Google
• Change Management: Exploring Nokia’s Strategic Shift From Mobile Phones to Networks
• Innovation Management: Dissecting Apple’s Approach to New Product Development
• The Efficiency of Project Management: Scrutinizing NASA’s Mars Rover Missions
• Human Resources Management: A Deep Dive Into Netflix’s HR Policies
• Quality Management in the Automobile Industry: A Look at Toyota’s Lean Production
• Corporate Social Responsibility Initiatives: An Analysis of Starbucks
• Cross-Cultural Management: Evaluating IKEA’s Global Expansion
• Strategic Management and Business Development: Unpacking Tesla’s Growth Strategy
• Risk Management: Evaluating Financial Institutions in the 2008 Economic Crisis
• Knowledge Management: An Investigation Into Microsoft’s Information-Sharing Policies
• Nonprofit Management: Assessing the Operational Strategies of Red Cross
• Entrepreneurial Management: Unraveling the Success of Airbnb
• Public Sector Management: Understanding the US Postal Service’s Challenges
• Sustainability Management: An Examination of Patagonia’s Environmental Initiatives
• Ethics Management: Scrutinizing the Volkswagen Emission Scandal
• Diversity Management: A Look Into Twitter’s Inclusion Efforts

Marketing Case Study Topics

• Digital Marketing Strategies: An Analysis of Netflix’s Success
• Content Marketing and Audience Engagement: A Study on Buzzfeed
• Green Marketing and Consumer Perception: A Case of Patagonia
• Branding Strategy: Unraveling Apple’s Image Maintenance Tactics
• Crisis Communication: A Study on Johnson & Johnson’s Tylenol Scandal
• Niche Marketing: Unpacking Supreme’s Limited Release Approach
• Integrated Marketing Communication: A Look at Coca-Cola’s Global Campaigns
• Customer Retention Strategies: An Examination of Amazon Prime
• Social Media Marketing: Dissecting Wendy’s Twitter Engagement
• Neuromarketing Techniques: Scrutinizing Spotify’s User Experience
• Cause Marketing: Evaluating Dove’s Real Beauty Campaign
• Experiential Marketing: Exploring the Popularity of Red Bull’s Extreme Events
• Celebrity Endorsement: The Success of Michael Jordan and Nike Collaboration
• Influencer Marketing: A Study on Fashion Nova’s Instagram Strategy
• Viral Marketing: Unraveling the Ice Bucket Challenge Phenomenon
• Affiliate Marketing: An Analysis of Amazon Associates Program
• Mobile Marketing: A Look at Starbucks’ App Strategy
• Database Marketing: Evaluating Netflix’s Recommendation Algorithm
• Sports Marketing: The Global Appeal of the FIFA World Cup
• Relationship Marketing: An Examination of Southwest Airlines’ Customer Service Approach

Master of Business Administration (MBA) Case Study Topic Ideas

• Strategic Decisions: Dissecting Airbnb’s Expansion Into Experiences
• Balancing Profitability and Sustainability: An Examination of Tesla’s Business Model
• Leadership Style: Analyzing Satya Nadella’s Transformation of Microsoft
• Customer Acquisition: Evaluating Uber’s Expansion Into Emerging Markets
• Competitive Advantage: The Secrets of Samsung’s Innovation Strategy
• Mergers and Acquisitions: Unpacking the Disney-Fox Deal
• Franchise Management: A Look at McDonald’s Global Operations
• Supply Chain Management: The Success of Zara’s Fast Fashion Model
• Crisis Management: A Study on BP’s Deepwater Horizon Oil Spill Response
• Corporate Social Responsibility: Analysis of Patagonia’s Mission-Driven Approach
• Negotiation Strategies: An Examination of the NBA Players Association
• Organizational Culture: Exploring Google’s Employee-Centric Approach
• Product Development: The Pioneering Approach of Dyson
• Strategic Alliance: The Boeing and Airbus Duopoly in the Aviation Industry
• Market Entry Strategy: Understanding Spotify’s Approach in India
• Corporate Restructuring: The Story of IBM’s Shift to Cloud Computing
• Cross-Cultural Management: A Study on Unilever’s Approach in Different Regions
• Change Management: An Analysis of BlackBerry’s Failed Attempt to Adapt
• Diversity and Inclusion: An Examination of Goldman Sachs’ Gender Equity Policies

Nursing Case Study Subjects

• Comprehensive Patient Care: Understanding Palliative Nursing Strategies
• Clinical Decisions: Exploring Error Reduction in Emergency Nursing
• Telemedicine Adaptations: The Shift in Home Health Nursing During Pandemics
• Cross-Cultural Competency: A Look at Nursing in Multicultural Settings
• Innovations in Care: Examining the Rise of Robotics in Elderly Nursing
• Ethics in Practice: End-of-Life Decision-Making in ICU Nursing
• Occupational Stress: An Analysis of Burnout in Pediatric Nursing
• Holistic Healing: Integrating Alternative Medicine in Oncology Nursing
• Improving Care Delivery: The Implementation of AI in Surgical Nursing
• Patient Safety: Addressing Medication Errors in Hospital Nursing
• Community Engagement: A Study on Public Health Nursing Initiatives
• Wellness Promotion: Evaluating the Effectiveness of School Nursing Programs
• Mental Health Focus: A Look at the Practice of Psychiatric Nursing
• Pedagogical Methods: Examining Simulation in Nursing Education
• Digital Health Records: The Change in Informatics Nursing
• Patient Advocacy: A Study on the Role of Forensic Nursing
• Pain Management: Approaches in Palliative Care Nursing
• Quality Control: The Adoption of Six Sigma in Nursing Administration
• Health Literacy: Examining the Role of Nursing in Patient Education
• Preventive Care: A Look at the Practice of Occupational Health Nursing

Political Science Case Study Topics

• Understanding Post-Conflict Reconciliation: A Study on Rwanda’s Gacaca Courts
• Dissecting Populism: Brazil Under Bolsonaro’s Administration
• Post-Soviet Transformation: Case of Estonia’s Digital Revolution
• Ideological Shifts: Analyzing Japan’s Pacifism Reconsideration
• Colonial Legacies: Democratic Stability in Botswana
• Investigating Hybrid Regimes: The Case of Putin’s Russia
• European Integration: Brexit and Its Consequences
• Dealing With Divided Societies: The Case of Cyprus
• Political Economy of Oil: Venezuela’s Economic Crisis
• Emerging Democracies: Tunisia after the Arab Spring
• Rise of Authoritarianism: Hungary’s Political Landscape
• Federalism and Ethnic Conflict: The Case of Ethiopia
• Transition to Democracy: South Africa’s Post-Apartheid Experience
• Climate Change Politics: Examining the Paris Agreement’s Effectiveness
• Global Governance: The World Health Organization’s Response to COVID-19
• Political Islam: Iran’s Theocratic Regime
• Nationalism and Secession: The Case of Catalonia in Spain
• Understanding Neopatrimonialism: The Case of Mobutu’s Zaire
• Media Influence on Politics: The Case of Trump’s America
• Challenges to Democracy: Polarization in Turkey Under Erdogan’s Rule

Psychology Case Study Topics

• Understanding Sibling Rivalry: A Cognitive-Behavioral Analysis
• Influence of Colors on Mood: An Empirical Assessment
• Analyzing Dreams: Insights From Freud’s Psychoanalysis
• Effects of Workplace Stress on Mental Health
• Social Isolation and Its Effect on Elderly Depression
• Exploring the Psychology of Fear: Phobia Case Studies
• Influence of Digital Media on Adolescent Behavior
• Mindfulness and Anxiety: Clinical Applications
• Abnormal Psychology: Examining Dissociative Identity Disorder
• Addiction and Behavior: A Focus on Gambling
• Post-Traumatic Stress Disorder in Military Veterans
• Exploring Autism Spectrum Disorder in Adults
• Child Development: Piaget’s Cognitive Stages Revisited
• Attachment Theory: Secure and Insecure Patterns in Adults
• Emotional Intelligence and Leadership Effectiveness
• Analysis of Eating Disorders: Anorexia and Bulimia
• Gender Dysphoria: Psychological Perspectives and Approaches
• Mental Health and Spirituality: Therapeutic Implications
• Investigating Narcissistic Personality Disorder: Clinical Approaches

Public Health Case Study Topics

• Healthcare Accessibility in Rural Communities
• Smoking Cessation Programs: Evaluating Effectiveness
• Public Health Response to Opioid Crisis
• Pandemic Preparedness: Lessons From COVID-19
• Mental Health Services: Barriers to Access
• Addressing Health Disparities in Ethnic Minorities
• Childhood Obesity: Prevention Strategies
• Assessing the Effectiveness of Vaccination Campaigns
• Health Literacy: Improving Patient Communication
• Global Efforts to Combat Malaria
• Air Pollution and Respiratory Diseases: A Study
• Adolescent Mental Health: School-Based Interventions
• Alcohol Abuse: Community Prevention Programs
• Workplace Wellness Programs: Analysis of Benefits
• Climate Change and Emerging Infectious Diseases
• Obesity and Type 2 Diabetes: Preventative Approaches
• HIV/AIDS Prevention in Sub-Saharan Africa
• Access to Clean Water: A Study on Developing Countries
• Domestic Violence: Public Health Interventions
• Dementia Care: Public Health Strategies

Social Media Marketing (SMM) Case Study Topics

• Social Media Crisis Management: Brand Preservation Strategies
• Conversion Optimization in Instagram Marketing
• Influencer Marketing: Assessing ROI
• Snapchat and Its Potency for Gen Z Marketing
• Content Strategy for LinkedIn B2B Marketing
• Understanding Facebook’s Algorithm for Business Growth
• Engagement Optimization in Twitter Marketing
• TikTok Advertising: Analysis of Virality Factors
• Social Media Analytics: Insights Extraction
• Video Content in SMM: YouTube as a Case Study
• Podcast Promotion Through Social Media: An Evaluation
• Community Building on Social Platforms: Instagram vs. Facebook
• Pinterest as a Visual Search Engine for E-Commerce
• Ephemeral Content Strategy: Snapchat and Instagram Stories
• Brand Personification on Social Media Platforms
• Geo-Targeting in Social Media Advertising: Efficacy Analysis
• Trust Building through Transparency on Social Media
• Multilingual Social Media Strategies: Global Brands Analysis
• User-Generated Content in Brand Promotion: Effective Practices
• AI Tools in Social Media Marketing: Sentiment Analysis Case Study

Sociology Case Study Topics

• Social Stratification: Case of Silicon Valley
• Cyber Communities and Virtual Interaction: A Study
• Religion in Public Schools: Tolerance vs. Indoctrination
• Societal Perception of Mental Health: An Analysis
• Affordable Housing and Social Inequality: A Study
• Community Revitalization in Post-Industrial Cities
• Ethnicity and Identity Politics: Case Study
• Gentrification and Its Socio-Economic Consequences
• Pop Culture Influence on Youth Identity Formation
• Rural vs. Urban Education: Comparative Study
• Police Brutality and Systemic Racism: Case Analysis
• Disaster Management and Social Structures: A Study
• Gender Inequality in Corporate Leadership
• Online Dating and Changes in Social Interaction
• Homelessness and Social Stigmatization: A Case Study
• Demographic Transition in Aging Societies
• Social Media and the Shaping of Political Views
• Mental Illness and Criminal Justice System: An Analysis
• Body Image and Media Influence: Case Study

Supply Chain Management Case Study Topics

• Toyota’s Production System: Streamlining Supply Chain Management
• Zara’s Rapid Response: Decoding Fast-Fashion Supply Chain
• Supply Chain Restructuring in Boeing: A Deeper Look
• Walmart’s Inventory Management: Exploring Supply Chain Efficiency
• Risk Mitigation in Apple’s Global Supply Chain
• Starbucks: An Examination of Ethical Supply Chain Management
• Amazon’s AI-Driven Supply Chain: A Detailed Analysis
• McDonald’s Farm to Table: Analyzing a Fast-Food Supply Chain
• Ikea’s Global Sourcing Challenge: Managing Sustainable Supply Chain
• FedEx: Innovations in Logistics and Supply Chain Management
• Cisco Systems: Managing the Go-to-Market Evolution in Supply Chain
• Procter & Gamble: Revolutionizing the Health & Beauty Industry’s Supply Chain
• Unilever’s “Sustainable Living” Plan: Supply Chain Management Review
• Ford’s Virtual Integration: A Supply Chain Transformation Case Study
• Benetton Group’s Dual Supply Chain: An Analysis
• Inditex and the Emergence of Green Supply Chains
• Huawei’s Global Supply Chain: An Examination Amid Trade Bans
• Tesla Motors: Overcoming Supply Chain Management Challenges
• Coca-Cola’s Demand Forecasting: A Supply Chain Case Study
• Nestle’s Demand Planning: Integrating a Global Supply Chain

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15 Real-Life Case Study Examples & Best Practices

Written by: Oghale Olori

Case studies are more than just success stories.

They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.

It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.

To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.

Let’s dive in!

Table of Contents

What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.

• A case study is a compelling narrative that showcases how your product or service has positively impacted a real business or individual. 
• Case studies delve into your customer's challenges, how your solution addressed them and the quantifiable results they achieved.
• Your case study should have an attention-grabbing headline, great visuals and a relevant call to action. Other key elements include an introduction, problems and result section.
• Visme provides easy-to-use tools, professionally designed templates and features for creating attractive and engaging case studies.

A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.

Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.

Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.

Every great case study is made up of key elements. They are;

• Attention-grabbing headline: Write a compelling headline that grabs attention and tells your reader what the case study is about. For example, "How a CRM System Helped a B2B Company Increase Revenue by 225%.
• Introduction/Executive Summary: Include a brief overview of your case study, including your customer’s problem, the solution they implemented and the results they achieved.
• Problem/Challenge: Case studies with solutions offer a powerful way to connect with potential customers. In this section, explain how your product or service specifically addressed your customer's challenges.
• Solution: Explain how your product or service specifically addressed your customer's challenges.
• Results/Achievements : Give a detailed account of the positive impact of your product. Quantify the benefits achieved using metrics such as increased sales, improved efficiency, reduced costs or enhanced customer satisfaction.
• Graphics/Visuals: Include professional designs, high-quality photos and videos to make your case study more engaging and visually appealing.
• Quotes/Testimonials: Incorporate written or video quotes from your clients to boost your credibility.
• Relevant CTA: Insert a call to action (CTA) that encourages the reader to take action. For example, visiting your website or contacting you for more information. Your CTA can be a link to a landing page, a contact form or your social media handle and should be related to the product or service you highlighted in your case study.

Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.

In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.

We’ve also included professionally designed case study templates to inspire you.

1. Georgia Tech Athletics Increase Season Ticket Sales by 80%

Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.

Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.

Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.

As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.

Why Does This Case Study Work?

In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.

Salesloft utilized a case study video to increase engagement and invoke human connection.

Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.

The beautiful thing is that creating videos for your case study doesn’t have to be daunting.

With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.

Simplify content creation and brand management for your team

• Collaborate on designs , mockups and wireframes with your non-design colleagues
• Lock down your branding to maintain brand consistency throughout your designs
• Why start from scratch? Save time with 1000s of professional branded templates

Sign up. It’s free.

2. WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot

WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.

This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.

WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.

As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.

Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.

Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.

Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.

3. Immi’s Ram Fam Helps to Drive Over $200k in Sales

Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.

This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.

As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.

The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.

While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.

Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.

Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!

4. How WOW! is Saving Nearly 79% in Time and Cost With Visme

This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo

WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.

Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.

This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.

Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.

Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.

“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!

Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.

By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.

To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”

Who wouldn't want that?

Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.

This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.

The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.

5. Lyte Reduces Customer Churn To Just 3% With Hubspot CRM

While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.

Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.

Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.

The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.

Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.

Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.

Take a look at this case study one-pager template below.

This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.

Our favorite part of this template is where the age group is visualized.

With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!

6. How Workato Converts 75% of Their Qualified Leads

Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.

At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.

As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.

This case study example utilizes the power of video testimonials to drive the impact of their product.

Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.

In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.

However, when crafting and designing your case study, you should prioritize having a good WMS.

Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.

Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.

7. Rush Order Helps Vogmask Scale-Up During a Pandemic

Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.

Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.

Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.

Rush Order chose one event where their impact mattered the most to their customer and shared that story.

While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.

The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.

Take a look at this product case study template below.

Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.

The right combination of shapes and colors adds a level of professionalism to this case study template.

8. AMR Hair & Beauty leverages B2B functionality to boost sales by 200%

With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.

Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.

Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.

Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.

This case study example showcases the power of a concise and impactful narrative.

To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.

Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.

Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.

9. How a Marketing Agency Uses Visme to Create Engaging Content With Infographics

SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.

Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.

By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.

Visme creatively incorporates testimonials In this case study example.

By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.

This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.

Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.

For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.

Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;

Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”

Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”

Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”

You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.

10. Jasper Grows Blog Organic Sessions 810% and Blog-Attributed User Signups 400X

Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.

To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.

Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.

The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.

Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.

Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.

Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!

11. How Meliá Became One of the Most Influential Hotel Chains on Social Media

Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.

Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.

In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.

The need for a good case study design cannot be over-emphasized.

As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.

If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.

Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.

With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!

Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.

12. Tea’s Me Cafe: Tamika Catchings is Brewing Glory

Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.

One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.

Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.

This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.

The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.

This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.

If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.

Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.

In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design.  With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.

With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.

You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.

13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv

Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.

David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.

As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.

This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.

At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.

However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.

To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs.  So you don’t have to type it out multiple times.

14. Zoom’s Creative Team Saves Over 4,000 Hours With Brandfolder

Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.

At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.

Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.

With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.

Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.

Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.

From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.

The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.

Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.

15. How Cents of Style Made $1.7M+ in Affiliate Sales with LeadDyno

Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.

Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.

After exploring their options, Cents of Style decided on LeadDyno.

LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.

Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.

As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.

LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.

A well-placed CTA offers them a direct path to learn more and take action.

LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.

Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.

Still have more questions about case studies? Let's look at some frequently asked questions.

How to Write a Case Study?

• Choose a compelling story: Not all case studies are created equal. Pick one that is relevant to your target audience and demonstrates the specific benefits of your product or service.
• Outline your case study: Create a case study outline and highlight how you will structure your case study to include the introduction, problem, solution and achievements of your customer.
• Choose a case study template: After you outline your case study, choose a case study template . Visme has stunning templates that can inspire your case study design.
• Craft a compelling headline: Include figures or percentages that draw attention to your case study.
• Work on the first draft: Your case study should be easy to read and understand. Use clear and concise language and avoid jargon.
• Include high-quality visual aids: Visuals can help to make your case study more engaging and easier to read. Consider adding high-quality photos, screenshots or videos.
• Include a relevant CTA: Tell prospective customers how to reach you for questions or sign-ups.

What Are the Stages of a Case Study?

The stages of a case study are;

• Planning & Preparation: Highlight your goals for writing the case study. Plan the case study format, length and audience you wish to target.
• Interview the Client: Reach out to the company you want to showcase and ask relevant questions about their journey and achievements.
• Revision & Editing: Review your case study and ask for feedback. Include relevant quotes and CTAs to your case study.
• Publication & Distribution: Publish and share your case study on your website, social media channels and email list!
• Marketing & Repurposing: Turn your case study into a podcast, PDF, case study presentation and more. Share these materials with your sales and marketing team.

What Are the Advantages and Disadvantages of a Case Study?

Advantages of a case study:

• Case studies showcase a specific solution and outcome for specific customer challenges.
• It attracts potential customers with similar challenges.
• It builds trust and credibility with potential customers.
• It provides an in-depth analysis of your company’s problem-solving process.

Disadvantages of a case study:

• Limited applicability. Case studies are tailored to specific cases and may not apply to other businesses.
• It relies heavily on customer cooperation and willingness to share information.
• It stands a risk of becoming outdated as industries and customer needs evolve.

What Are the Types of Case Studies?

There are 7 main types of case studies. They include;

• Illustrative case study.
• Instrumental case study.
• Intrinsic case study.
• Descriptive case study.
• Explanatory case study.
• Exploratory case study.
• Collective case study.

How Long Should a Case Study Be?

The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies

What Is the Difference Between a Case Study and an Example?

Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.

Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.

Where Can I Find Case Study Examples?

You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.

If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.

Get More Out Of Your Case Studies With Visme

Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.

Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.

There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.

Easily create beautiful case studies and more with Visme

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181+ Latest Case Study Topics for Students to Think About

An overview of case study.

Case studies have been widely used in business teaching for a long time. But nowadays, researchers regard them as a good research methodology. This can help them explore the problem they could not address with their traditional methodologies.

By using the case study method, you can get a better understanding of your own subject matter. 3 topics are fundamental in the method- the case study nature, the role of theory, and the difference between the research and teaching cases.

After recognizing these 3 fundamentals, 3 major features of the qualitative methodology are considered. These are – how qualitative research differs from the quantitative research study.

You can see from the discussion that the case study method has a major scholarly merit to the quantitative research, opening up new paths for the researchers. This paper concludes with references to the case method as well as qualitative research.

Need Help with Assignments and Case Study Writing?

Casestudyhelp.com is the right place that can help you.

How to Find Good Case Study Topics?

• Choose something that you are really interested in
• Narrow down your main idea into specific points
• Explore similar research ideas on the given topic
• Identify the problem as well as solutions on your given topic

Case Study Topics on Various Academic Subjects

Psychology case study topics.

• Dyslexia and Cognitive Neuroscience
• Intelligence vs creativity
• Relation of Landscape Paintings with my art
• Relation between Intelligence, Logic and Creativity
• Reflective essay on pointing analysis
• Essay on “Legacy of Andy Warhol”
• Essay on storytelling
• ADHD treatment
• Critical Analyses on Creativity vs. Intelligence
• Creativity in problem-solving

Case Study Topics in Education

• Impact of online education
• Online vs. offline classes
• Modern education
• Education for special kids
• Benefits of pursuing higher education
• Pros and cons of studying abroad
• Should school education be made free?
• Adult education
• Degree vs diploma
• Public vs. private schools

Sociology Case Study Topics 

• Ethnicity race nationality
• Youth culture
• Gender and sexuality
• Social moments
• Communities’ cult clan
• Social inequalities
• Consumerism
• Women’s empowerment in the society
• Cast creed cult

Case Study Topics in Nursing

• PPD (OB / MENTAL HEALTH)
• Renal Failure
• Head Injury
• New Patient Care
• Pediatric Abdominal Pain

Also Read:  What Is a Case Study?

Media Case Study Topics

• Impact of online social media on everyday life
• Effect of social media on children
• The present role of social media in local and global communication
• Role of media in entertainment
• Media role in banning
• Media role in news
• Pros and cons of social media
• The global influence of social media
• Ho to make the best use of social media
• Media role in global marketing

Biology Case Study Topics

• Coronaviridae – evolution, causes, and symptoms
• Immortality in the animal world
• Ebola – evolution, causes, and symptoms
• Plant pathology
• Rare genetic disorders
• Organ transplantation
• Human memory
• Human hormones
• Basic principles of cloning
• Is obesity hereditary?

Criminal Justice Case Study Topics

• Why is it important in perinatal terms?
• Is the research topic on criminal justice good enough to study?
• Can a written assignment be converted into a speech?
• Does a criminal justice research paper have global importance?
• What are some counter-opinions?
• Does the topic meet all grading rubric points?
• Can it be reviewed? Coo person essay and its analysis paper?
• What additional information can be included?
• Is any other serious research paper available?
• Practical application of criminal justice research paper

Marketing Project Case Study Topics

• SWOT analysis
• Boston matrix
• PESTEL analysis
• Local vs. global marketing
• Market positioning
• Advertisement
• Most benefit analysis
• Market intermediaries
• 4 P’s of marketing

Learn Everything About  5 Keys To Craft A Killer Marketing Mix Case Study Examples

Information Technology Case Study Topics

• Ecology vs. Biodiversity Conservation
• Challenges of software development in modern times
• Energy vs. Environment
• Ethical vs. unethical hacking
• Evolution of SDLC (Software Development Life Cycle)
• Semantic methods in debugging
• Python programming language limitations
• Modern usage of drones
• Explanation of WordPress
• Safety of data analysis
• Pros and cons of Information Technology (IT) advancement

Environmental Science Case Study Topics

• Climate change
• Urban ecology
• Fire ecology
• Global warming
• Renewable energy
• Remote sensing and geo ecosystem
• Bioremediation
• Conservation Biology
• Environmental justice

Management Case Study Topics

• 4 Ps of marketing
• Market survey
• Local and global marketing
• Media Marketing
• Benefits of online marketing
• Advertising

Social Media Marketing Case Study Topics

• Use of social media in global marketing
• Pros and cons of social media marketing
• Speed of online marketing
• Use of multimedia marketing
• Use of picks and videos for marketing
• Web designing and development in marketing
• Marketing ethics
• Influence of marketing
• Importance of marketing management
• Market forecasting

MBA Case Study Topic Ideas

• Importance of financial management
• Significance of human resource (HR) management
• Application of systems managing
• Significance of operations management
• How to reach management goals
• How to thrive in high business competition
• What is 360 degrees of human resource management?
• What is HR AUDITING?
• Marketing logistics
• What is Mosley’s Hierarchy of Needs Model?

Human Rights Case Studies

• KFAR ADUMIM – KHAN AL-AHMAR
• SHILOH – QARYUT AND JALUD
• SUSYA – KHIRBET SUSIYA

Nursing Case Study Subjects

• Pediatric Nursing
• Elderly nursing
• Typhoid case
• Natal and pre-natal case study
• Diabetes patient case study
• Heart patient case study
• Degenerative diseases
• Chronic diseases
• Terminal Illness Case Study
• Kidney diseases

Business Case Study Topics

• Business and politics
• Business Marketing
• How to run a successful business
• Business Finance
• Business ethics
• Corporate social responsibility (CSR)
• Business and economics
• Business competition
• Brand loyalty
• Business law

Law Case Study Topics

• Civil law sections
• Criminal law sections
• Human rights law
• Change of law codes
• International law
• Domestic violence
• Equality in the eyes of law
• Unbiased law
• National law and order

Applied Physics Case Study Topics

• Advancements in semiconductor technology an in-depth examination
• Safety Analysis of high-energy colliders
• Propagation of light in electric devices
• Quantum physics in computing systems
• Application of artificial intelligence (AI)
• Application of physics in biological sciences and genetic engineering
• Nuclear reactors
• Space researches

Trending Case Study Topics

• Related mental aspects of radiation therapy
• Nanophotonics vs. quantum optics of nanostructures
• Benefits of astrophysics lessons for school children
• Green Energy systems in a domestic environment
• Hadron Collider
• Why is the study of microfluidics believed to be dangerous?
• Quantum Information Science vs Data Transfer Methods
• The wind is an example of convection in nature.
• Engineering Details in Applied Physics
• The influence of weightlessness on the vital activity of various organisms

Analysis Comes First

System analysis is the very first step in software development, while system design is the second step in the software development process. The ultimate goal of system analysis is identifying and understanding the user needs and business procedures the system needs to support.

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How To Write A Convincing Case Study In 7 Easy Steps?

How to write a case study assignment for b-students, a complete guide to writing an effective case study, how to write an effective case study paper, how to write a case study report sample.

Business growth

Marketing tips

16 case study examples (+ 3 templates to make your own)

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples 

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

1. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Volcanica Coffee and AdRoll

People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

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This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

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My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

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Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them. 

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

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In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed. 

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

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GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study. 

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Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content. 

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

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Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials. 

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

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I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

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The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

11. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} KFC and Contentful

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand. 

12. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Intuit and Twilio

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

13. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Spotify and Salesforce

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

14. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Benchling and Airtable

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex. 

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

15. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Chipotle and Hubble

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time. 

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

16. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Hudl and Zapier

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats. 

Case study template 3

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged. 

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results. 

Related reading:

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Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

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28 Case Study Examples Every Marketer Should See

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

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Click this link to access this resource at any time.

There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

• Give the case study a personal touch by focusing on the CEO rather than the company itself.
• Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

• Split up the takeaways of your case studies into bite-sized sections.
• Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

• Create a table of contents to make your case study easier to navigate.
• Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

• If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
• Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

• Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
• Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

• You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
• Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

• Feature quotes from your client at the beginning and end of the case study.
• Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Key Learnings from the Think with Google Case Study Example

• A case study doesn’t need to be long or complex to be powerful.
• Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

• If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
• Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

• Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
• Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

• If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
• Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

• Close out with a list of products that users can buy after reading the case study.
• Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

• Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
• Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

• Include quotes from your client throughout the case study.
• Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

• Open up with a summary that communicates who your client is and why they reached out to you.
• Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

• Place the focus immediately on your client by including a snapshot of their company.
• Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

• Don’t be afraid to get technical in your explanation of what you did for your client.
• Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

• Include your client’s ROI right in the title of the case study.
• Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

• Consider writing the entirety of the case study from the perspective of the customer.
• Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

• Include a video in the heading of the case study.
• Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

• You don’t need to write a lot to create a great case study. Keep it simple.
• Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

• Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
• Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

• Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
• Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

• Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
• Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

• Feel free to keep the case study short.
• Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

• Highlight the turning point for both you and your client during the solution-seeking process.
• Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

• List the results of your work right at the beginning of the case study.
• Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

• Link to product pages throughout the case study so that readers can learn more about the solution you offer.
• Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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• What Is a Case Study? | Definition, Examples & Methods

What Is a Case Study? | Definition, Examples & Methods

Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

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Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

• Provide new or unexpected insights into the subject
• Challenge or complicate existing assumptions and theories
• Propose practical courses of action to resolve a problem
• Open up new directions for future research

TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.

Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

• Exemplify a theory by showing how it explains the case under investigation
• Expand on a theory by uncovering new concepts and ideas that need to be incorporated
• Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.

The aim is to gain as thorough an understanding as possible of the case and its context.

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In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Ecological validity

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

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Case Study Topics on Various Academic Subjects

Table of contents

• 1 What Is a Case Study?
• 3.1 Top Notch Business Case Study Topics
• 3.2 MBA Case Study Topic Ideas
• 3.3 Education Case Study Topics
• 3.4 Psychology Case Study Topics
• 3.5 Environmental Science Case Study Topics
• 3.6 Management Case Study Topics
• 3.7 Case Study Topics for Marketing
• 3.8 Social Media Marketing Case Study Topics
• 3.9 Information Technology Case Study Topics
• 3.10 Human Rights Case Study Topics
• 3.11 Case Study Topics for Nursing
• 3.12 Conclusion

Choosing a topic for a case study can be difficult, but this list of case study topics on various academic subjects can help make the process a little easier. From Business to Law to History! This comprehensive list offers a diverse range of case study topics for anyone seeking to delve into the fascinating world of case studies.

Each topic includes a brief description of the subject, so students can get a better idea of what they will be studying if they want to write a case study.

What Is a Case Study?

A Case Study is an intensive analysis of an individual, group, event, or phenomenon. Case studies have become a valuable tool in psychology, sociology, and business research, offering an in-depth examination of a subject through qualitative or quantitative methods.

Whether you’re a student, researcher, or business professional, writing an effective case stud  is essential to your success. If you are wondering how to write a case study, then read on. Follow these expert tips to create a clear, concise, and organized masterpiece that will captivate your audience and leave a lasting impression.

Begin your case study by introducing the subject and offering a riveting overview of the situation.

Paint a picture of the problem or issue at the center of your case study.

Outline the steps that were taken to address the problem.

Describe the results of the intervention.

Discuss any possible implications or future directions.

How to Find Awesome Case Study Topics?

One of the most important skills for any student is the ability to write in-depth analysis. This is especially important when it comes to academic writing. However, many students find it difficult to come up with topics for their case studies. If you are one of those students, don’t worry – we are here to help.

Crafting a great case study involves more than just choosing the right topic. There are countless case study topics, select one that is interesting to you, applicable in your field of expertise and allows for extensive research.

Now that you’ve chosen a topic, it’s time to really dive into the research phase. Make sure you have an in-depth understanding of what your writing. The content should be well-researched and well-informed. Start by reading as many articles and books as possible while taking notes along the way.

With your confident grasp of the subject, you’re ready to begin putting words on paper. Start with the rough draft – this will help you devise a basic shape or framework of your argument! Revisiting and refining this template comes next; ensure that each point is formulated clearly so there’s no room for confusion or misinterpretation.

Finally, you want to make sure that you have a good attitude and professional success. This means working hard and staying motivated. If you can do these things, you will become a student who stand outs from the crowd.

Case Study Ideas and Topics to Get Inspired

Our comprehensive list of case study topics is here to help! From students and researchers, to professionals across industries – these thought-provoking subjects can jumpstart creativity, enable deeper insights into research findings and steer you toward the next big breakthrough. Here are some topics and ideas you can get inspired from.

Top Notch Business Case Study Topics

Elevate your education and enhance your business acumen with our top-notch business case study topics for students. These engaging and thought-provoking case studies will challenge your mind, expand your horizons, help you succeed in the fast-paced world of business. If you are looking for some case study help online , you can take notes. Here are some business case study topics you can take inspiration from:

• How do modern businesses manage their individual financial responsibility?
• What are the different corporate planning styles and how do they impact operations?
• What operations management styles are most successful and why?
• How do particular companies develop their brands and what methods work best?
• How do global economic changes impact business decisions and strategies?
• What are the latest social media marketing trends and how should businesses adjust?
• How does technology impact brand development methods?
• How do ethical considerations impact business decisions and strategies?
• What strategies should businesses use for data analysis in order to succeed in a competitive market?
• How can businesses stay ahead of the curve by adapting the steve jobs marketing style?

MBA Case Study Topic Ideas

The goal of an MBA case study is to help students understand the complexities of real-world business decision-making and develop their analytical and problem-solving skills using qualitative or quantitative research method. Here are some example marketing case study topics:

• Investigating the effectiveness of customer relationship management strategies employed by corporations.
• Examining the impact of corporate management specialists on organizational efficiency.
• Analyzing the role of female personnel in the workforce and its impact on business.
• Investigating the effectiveness of different training programs for employees.
• Comparing and contrasting different motivational techniques for employees.
• Analyzing the impact of organizational culture on employee productivity using qualitative or quantitative data.
• Studying the effects of workplace stress of a particular company and related mental aspects.
• Investigating the benefits of using technology to improve workplace efficiency.
• Investing the discrimination faced by the female personnel workforce.
• The importance of stakeholder engagement in shaping a company’s strategic management.

Education Case Study Topics

Education shapes the minds of our future, so it’s no surprise that case studies in this field can offer an insightful look into both present and potential opportunities.

From teachers learning how to use new technologies effectively in K-12 classrooms to policy makers developing strategies for education reform efforts, these thought-provoking topics highlight just some of the many facets within the ever evolving educational sector. Here are some education case study topics you can take note from:

• Summer Camp Education: Worth the Investment?
• The Correct Method for Research in the Scientific Community.
• Strategic Thinking and Leadership Training in Education.
• Research Methodologies and Their Effectiveness.
• The Development Strategy for Education.
• The Use of Technology in Teaching Methods.
• The Influence of Culture on Education.
• The Effect of Poverty on Education.
• Homeschooling: The Pros and Cons.
• Examining improper examination methods and how to improve the system.

Psychology Case Study Topics

The purpose of psychology case studies is to understand an individuals or a groups behaviour and emotions through in-depth study.

There are a wide range of topics and areas that can be explored in psychology. These are pertaining to abnormal psychology, developmental psychology, or cognitive psychology. While choosing a topic for psychology case study its important to select a topic that is compelling and informative. Here are some informative case study topics that you can choose from:

• The Effects of Mental Aspects on Physical Health.
• The Relationship between Childhood Abuse Victims and their Adult Lives.
• Workplace Leadership and its Effect on Employee Mental Health.
• Child Abuse Victims Standing Up to Their Abusers: Related Mental Aspects.
• Anti-Discrimination Act Controversies and their Effects on Mental Health.
• Female Personnel in the Workforce and their Mental Health.
• Self-Defense Tactics and their Effects on Mental Health.
• The Healthcare System in America and its Effects on Mental Health.
• How to Motivate Children in Difficult Situations.
• The Use of Psychology in Court Cases.

Environmental Science Case Study Topics

If you are interested in analyzing the real-world issues then its a good option to choose an environmental science case study options. These topics analyze real world issues using scientific data and analysis.

There are a wide range of topics that come under environmental science. For example how to promote environmental protection, green energy systems and how they impact the carbon dioxide emission reports, earthquake prevention systems, and more. Several times students are looking to purchase a case study online , and help with choosing a topic. Here are some case study topics that you can take inspiration from if you are an aspiring environmental scientist or practitioner.

• The role of scientific community in promoting environmental protection.
• The impact of business environment on environment.
• The effectiveness of environmental protection policies and global warming campaigns.
• The challenges of implementing policies for the protection of environment.
• The role of environmental science in mitigating climate change.
• The impact of climate change on businesses.
• The role of environmental science in safeguarding biodiversity.
• The impact of biodiversity loss on businesses.
• The role of environmental science in ensuring sustainable development.
• The impact of unsustainable development on business environment.

Management Case Study Topics

Management case studies offer a practical approach to problem-solving in the business field. They examine real-life scenarios, covering topics like organizational behavior, marketing, and finance.

Studying these case studies helps students and professionals develop effective strategies to address business challenges in today’s fast-paced global marketplace. It does not matter if you are interested in the data transfer methods or quality production differences.

• Personnel Management Issues in The 21st Century.
• The Changing Role of Human Resources in Organizations.
• Global Human Resource Management Methods.
• Managing a Multicultural Workforce.
• How to Build an Anti Crisis Personnel Management to Navigate through Business Crisis.
• The Impact of Technology on Management bias.
• Employee Retention and Turnover.
• The Role of Human Resources in Organizational Change.
• Human Resources Management Bias and Performance Management.
• The Challenges of Human Resources Management in the Nonprofit Sector.
• Building Personnel Management Systems that are Effective for a Growing Business.

Case Study Topics for Marketing

Marketing case studies help individuals gain insight into real-life marketing challenges and strategies. They cover topics such as product development, brand management, advertising, strategic thinking for brand development, and individual purchasing decision making.

By examining successful companies in various industries and data analysis you can better understand the current marketing landscape and develop skills in market analysis.

• Male target marketing methods and their effectiveness.
• The different marketing styles of Steve Jobs and how they worked for or against him.
• Online marketing dangers and how to avoid them.
• Marketing research and its importance in marketing decisions.
• Marketing methods and their effectiveness in different industries.
• Physical marketing and its effectiveness compared to online marketing.
• Marketing case studies and what we can learn from them.
• The changing nature of marketing and its impact on businesses.
• Marketing trends and how do they help german automotive industry.
• How to use marketing to achieve business goals.
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Social Media Marketing Case Study Topics

In todays world, social media has become an important tool for business. It allows them to engage with their target audience from all over the world. Case studies based on the topic of social media management offer insights that are valuable and in-depth.

There can be several topics pertaining to social media, including influencer marketing, advertising, social media dangers, the influence of social media groups, and community management. Whether its MLA format or APA format case study , the first task is to decide on an interesting topic. These topics allow individuals to understand how to use insights to increase customer engagement and even drive website traffic growth for your business. Here are some topics pertaining to social media that you can take inspiration from:

• The use of social media in marketing and how it allows for global management.
• The Impact of Social Media on Business Operations and Customer Engagement.
• The different types of social mediums and how they can be used for marketing purposes.
• How can we use online social channels in order to improve customer support and management?
• How to create effective social media marketing campaigns.
• The use of social media analytics to measure the success of marketing campaigns.
• The impact of social media on SEO and website traffic.
• The use of online marketing and social platforms in e-commerce.
• The dangers of online social platforms and how to avoid them.
• Comparing Social Media Marketing Strategies: What is the Most Effective Approach for Your Business?

Information Technology Case Study Topics

One effective method of showcasing how IT solutions can tackle specific challenges faced by businesses or organizations is through the use of IT case studies. These studies enable us to concentrate not only on software development but also on other key elements like hardware, networks, and integrated IT solutions.

Given the significant role technology plays in today’s world. They cover a range of topics, including cloud computing, data transfer methods, and artificial intelligence.

• The impact of information technology on organizational performance.
• How can information technology can help eradicate improper examination methods.
• How can we use information technology for mechanical engineering studies.
• The impact of information technology on the organization’s ability to compete in the marketplace.
• Can artificial intelligence revolutionize modern programming methods?
• How information technology influences teaching methods?
• The impact of information technology on the organization’s ability to innovate and marketing methods.
• The impact of information technology on the organization’s ability to manage risk.
• The use of information technology and tools in European middle schools.
• How can information technology help in making police operations more efficient?

Human Rights Case Study Topics

Case studies in the field of human rights explore issues that are both complex and controversial. These are usually related to the context of human rights. They provide real world examples.

Some of the common case study topics includes age gap differences, gender-based violence, refugees and asylum-seekers.

• What role does international law play on the use of death penalty.
• The root cause of human trafficking and its many forms.
• Challenges and successes of promoting and protecting LGBTQ rights.
• The various dimensions of refugee crisis and how can government play an efficient role.
• Complex issue surrounding the regulation of firearms.
• Legal, ethical, and social implications of abortion.
• Examining the impact on minimum wage increase on the labor.
• Access to healthcare system and realization of human rights.
• Effective strategies and approaches to motivate children in education.
• Sustainable development strategies to promote social, economical, and environmental stability.

Case Study Topics for Nursing

There are different issues that nurses face in healthcare. Nursing case studies explore theories, principals, and practices in real world situations while analyzing the challenges and successes in the field of nursing.

Case studies are a platform to experience and learn from each other, here are some example topics to get inspired.

• Reducing Nursing Stress: Effective Methods for Promoting Well-being in the Healthcare Environment.
• The Crucial Role of Nursing In Healthcare system and Overall Health Outcomes.
• The Advancement and Impact of Modern Nursing Methods.
• Nurse-patient communication and How It Impacts Healthcare Outcomes.
• The Impact of Technology on Preserving Patient Privacy.
• The Critical Role of Patient Satisfaction in Healthcare Outcomes and Quality of Care.
• Nurses’ Roles and Responsibilities In Ensuring a Positive Environment.
• How does the Nurses’ Work Environments Impact Their Productivity.
• Nursing Stress Reduction Methods and How They Can Impact Healthcare Outcomes.
• Nurses’ Professional Organizations and How They Impact Nurses.

Choosing a topic for your case study doesn’t have to be intimidating – our list of topics covers various academic subjects and provides great ideas if you’re feeling stuck. Plus, by taking the time to research thoroughly, sketch out the problem parameters, and explore potential interventions and results.

With these steps in hand – and an optimistic outlook – you’ll surely become a leader among scholars and business professionals alike!

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What Is a Case Study?

Weighing the pros and cons of this method of research

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Cara Lustik is a fact-checker and copywriter.

Verywell / Colleen Tighe

• Pros and Cons

What Types of Case Studies Are Out There?

Where do you find data for a case study, how do i write a psychology case study.

A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.

The point of a case study is to learn as much as possible about an individual or group so that the information can be generalized to many others. Unfortunately, case studies tend to be highly subjective, and it is sometimes difficult to generalize results to a larger population.

While case studies focus on a single individual or group, they follow a format similar to other types of psychology writing. If you are writing a case study, we got you—here are some rules of APA format to reference.  

At a Glance

A case study, or an in-depth study of a person, group, or event, can be a useful research tool when used wisely. In many cases, case studies are best used in situations where it would be difficult or impossible for you to conduct an experiment. They are helpful for looking at unique situations and allow researchers to gather a lot of˜ information about a specific individual or group of people. However, it's important to be cautious of any bias we draw from them as they are highly subjective.

What Are the Benefits and Limitations of Case Studies?

A case study can have its strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.

One of the greatest advantages of a case study is that it allows researchers to investigate things that are often difficult or impossible to replicate in a lab. Some other benefits of a case study:

• Allows researchers to capture information on the 'how,' 'what,' and 'why,' of something that's implemented
• Gives researchers the chance to collect information on why one strategy might be chosen over another
• Permits researchers to develop hypotheses that can be explored in experimental research

On the other hand, a case study can have some drawbacks:

• It cannot necessarily be generalized to the larger population
• Cannot demonstrate cause and effect
• It may not be scientifically rigorous
• It can lead to bias

Researchers may choose to perform a case study if they want to explore a unique or recently discovered phenomenon. Through their insights, researchers develop additional ideas and study questions that might be explored in future studies.

It's important to remember that the insights from case studies cannot be used to determine cause-and-effect relationships between variables. However, case studies may be used to develop hypotheses that can then be addressed in experimental research.

Case Study Examples

There have been a number of notable case studies in the history of psychology. Much of  Freud's work and theories were developed through individual case studies. Some great examples of case studies in psychology include:

• Anna O : Anna O. was a pseudonym of a woman named Bertha Pappenheim, a patient of a physician named Josef Breuer. While she was never a patient of Freud's, Freud and Breuer discussed her case extensively. The woman was experiencing symptoms of a condition that was then known as hysteria and found that talking about her problems helped relieve her symptoms. Her case played an important part in the development of talk therapy as an approach to mental health treatment.
• Phineas Gage : Phineas Gage was a railroad employee who experienced a terrible accident in which an explosion sent a metal rod through his skull, damaging important portions of his brain. Gage recovered from his accident but was left with serious changes in both personality and behavior.
• Genie : Genie was a young girl subjected to horrific abuse and isolation. The case study of Genie allowed researchers to study whether language learning was possible, even after missing critical periods for language development. Her case also served as an example of how scientific research may interfere with treatment and lead to further abuse of vulnerable individuals.

Such cases demonstrate how case research can be used to study things that researchers could not replicate in experimental settings. In Genie's case, her horrific abuse denied her the opportunity to learn a language at critical points in her development.

This is clearly not something researchers could ethically replicate, but conducting a case study on Genie allowed researchers to study phenomena that are otherwise impossible to reproduce.

There are a few different types of case studies that psychologists and other researchers might use:

• Collective case studies : These involve studying a group of individuals. Researchers might study a group of people in a certain setting or look at an entire community. For example, psychologists might explore how access to resources in a community has affected the collective mental well-being of those who live there.
• Descriptive case studies : These involve starting with a descriptive theory. The subjects are then observed, and the information gathered is compared to the pre-existing theory.
• Explanatory case studies : These   are often used to do causal investigations. In other words, researchers are interested in looking at factors that may have caused certain things to occur.
• Exploratory case studies : These are sometimes used as a prelude to further, more in-depth research. This allows researchers to gather more information before developing their research questions and hypotheses .
• Instrumental case studies : These occur when the individual or group allows researchers to understand more than what is initially obvious to observers.
• Intrinsic case studies : This type of case study is when the researcher has a personal interest in the case. Jean Piaget's observations of his own children are good examples of how an intrinsic case study can contribute to the development of a psychological theory.

The three main case study types often used are intrinsic, instrumental, and collective. Intrinsic case studies are useful for learning about unique cases. Instrumental case studies help look at an individual to learn more about a broader issue. A collective case study can be useful for looking at several cases simultaneously.

The type of case study that psychology researchers use depends on the unique characteristics of the situation and the case itself.

There are a number of different sources and methods that researchers can use to gather information about an individual or group. Six major sources that have been identified by researchers are:

• Archival records : Census records, survey records, and name lists are examples of archival records.
• Direct observation : This strategy involves observing the subject, often in a natural setting . While an individual observer is sometimes used, it is more common to utilize a group of observers.
• Documents : Letters, newspaper articles, administrative records, etc., are the types of documents often used as sources.
• Interviews : Interviews are one of the most important methods for gathering information in case studies. An interview can involve structured survey questions or more open-ended questions.
• Participant observation : When the researcher serves as a participant in events and observes the actions and outcomes, it is called participant observation.
• Physical artifacts : Tools, objects, instruments, and other artifacts are often observed during a direct observation of the subject.

If you have been directed to write a case study for a psychology course, be sure to check with your instructor for any specific guidelines you need to follow. If you are writing your case study for a professional publication, check with the publisher for their specific guidelines for submitting a case study.

Here is a general outline of what should be included in a case study.

Section 1: A Case History

This section will have the following structure and content:

Background information : The first section of your paper will present your client's background. Include factors such as age, gender, work, health status, family mental health history, family and social relationships, drug and alcohol history, life difficulties, goals, and coping skills and weaknesses.

Description of the presenting problem : In the next section of your case study, you will describe the problem or symptoms that the client presented with.

Describe any physical, emotional, or sensory symptoms reported by the client. Thoughts, feelings, and perceptions related to the symptoms should also be noted. Any screening or diagnostic assessments that are used should also be described in detail and all scores reported.

Your diagnosis : Provide your diagnosis and give the appropriate Diagnostic and Statistical Manual code. Explain how you reached your diagnosis, how the client's symptoms fit the diagnostic criteria for the disorder(s), or any possible difficulties in reaching a diagnosis.

Section 2: Treatment Plan

This portion of the paper will address the chosen treatment for the condition. This might also include the theoretical basis for the chosen treatment or any other evidence that might exist to support why this approach was chosen.

• Cognitive behavioral approach : Explain how a cognitive behavioral therapist would approach treatment. Offer background information on cognitive behavioral therapy and describe the treatment sessions, client response, and outcome of this type of treatment. Make note of any difficulties or successes encountered by your client during treatment.
• Humanistic approach : Describe a humanistic approach that could be used to treat your client, such as client-centered therapy . Provide information on the type of treatment you chose, the client's reaction to the treatment, and the end result of this approach. Explain why the treatment was successful or unsuccessful.
• Psychoanalytic approach : Describe how a psychoanalytic therapist would view the client's problem. Provide some background on the psychoanalytic approach and cite relevant references. Explain how psychoanalytic therapy would be used to treat the client, how the client would respond to therapy, and the effectiveness of this treatment approach.
• Pharmacological approach : If treatment primarily involves the use of medications, explain which medications were used and why. Provide background on the effectiveness of these medications and how monotherapy may compare with an approach that combines medications with therapy or other treatments.

This section of a case study should also include information about the treatment goals, process, and outcomes.

When you are writing a case study, you should also include a section where you discuss the case study itself, including the strengths and limitiations of the study. You should note how the findings of your case study might support previous research. 

In your discussion section, you should also describe some of the implications of your case study. What ideas or findings might require further exploration? How might researchers go about exploring some of these questions in additional studies?

Need More Tips?

Here are a few additional pointers to keep in mind when formatting your case study:

• Never refer to the subject of your case study as "the client." Instead, use their name or a pseudonym.
• Read examples of case studies to gain an idea about the style and format.
• Remember to use APA format when citing references .

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach .  BMC Med Res Methodol . 2011;11:100.

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011 Jun 27;11:100. doi:10.1186/1471-2288-11-100

Gagnon, Yves-Chantal.  The Case Study as Research Method: A Practical Handbook . Canada, Chicago Review Press Incorporated DBA Independent Pub Group, 2010.

Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

80 Unique Case Study Topics and Ideas to Explore

Table of Contents

Case studies are one of the best tools to investigate complex topics and understand the distinct viewpoints and experiences of people or groups under particular circumstances. When it comes to case study topic selection, it is important to take into account the research objectives, the study environment, and the availability of data. Typically, case study topics analyze how a specific policy or solution affects a community and investigate the experiences of people who deal with a certain medical ailment or social issue.

If you are a student or a researcher who experiences difficulties with identifying an appropriate topic for preparing a case study, carefully explore this blog. Here, we have published a list of excellent case study topic ideas on various subjects. Additionally, we have covered how to pick the right topic for a case study.

Know How to Choose a Good Case Study Topic

Usually, to select an awesome case study topic, you must possess strong creativity, critical thinking skills, and research experience. In case, you are unsure how to find the right case study topic, follow these tips.

• One best way to locate an excellent case study topic is to look for real-world problems that require a proper solution. This could be a social challenge, a business issue, or a healthcare concern that necessitates novel solutions.
• Consider your own experiences and interests, and decide whether there are any themes or concerns that you would like to investigate more. You could also use your personal experiences or case studies from your field of work or education.
• Keep up to date on current events and news reports, and look for topics or incidents that could be investigated further. These may be local or global challenges that require deep evaluation.
• Examine existing case studies, scholarly journals, and publications related to your area of interest. These can serve as sources of inspiration for your studies and point out areas of the literature that need more investigation.
• Contact experts in your field of interest and get their feedback on the case study topic you have selected. They may assist you by providing information about developing patterns or issues that you could investigate.

List of the Best Case Study Topics and Ideas

Here, we have published a list of outstanding case study topic ideas on a wide range of subjects that are worth exploring. If you require an excellent topic for your case study, then from the suggested list pick any topic that meets your needs and start working on it.

Also Read: A Simple Guide on Case Study Writing

Education Case Study Ideas

• Look into how technology affects student learning.
• Investigate how extracurricular activities affect the academic performance of students.
• Analyze how class size affects students’ ability to learn.
• Evaluate the impact of cultural competence in the classroom.
• Assess the effectiveness of project-based learning in the classroom.
• Examine the impact of school leadership on student results.
• Analyze the success of inclusive education for students with disabilities.
• Evaluate how peer-tutoring programs improve student academic performance.
• Analyze the effects of standardized testing on student learning.
• Investigate how school culture influences the academic progress of students.

Business Case Study Topics

• Examine the impact of corporate social responsibility on society and business.
• Analyze the issues of consumerism in the US.
• Examine how to build successful customer relationships and loyalty.
• Analyze how to improve employee retention with effective talent management.
• Examine the reasons why start-ups become so popular in recent times.
• Analyze the leadership style of Warren Buffet.
• Focus on success factors and challenges in entrepreneurship.
• Look at the sustainable business practices for environmental impact.
• Analyze how to optimize cost and efficiency in business.
• Examine how to build brand equity and recognition.

Case Study Topics on Psychology

• Study the impact of childhood trauma on adult mental health.
• Investigate the psychology of psychopathy.
• Explore the psychology of resilience in the face of adversity.
• Examine the effects of mindfulness meditation on mental health.
• Explain how sleep deprivation affects cognitive function.
• Investigate the psychology of workplace stress.
• Study the psychology of forgiveness and its advantages.
• Analyze the psychology of anxiety disorders.
• Examine the effects of divorce on children’s mental health.
• Evaluate the psychology of addiction and recovery.
• Analyze the influence of childhood attachment in adult relationships.
• Examine the effectiveness of exposure therapy for phobias.
• Explore the psychology of decision-making and its biases.
• Evaluate Psychotherapy’s efficacy in treating personality disorders.
• Analyze the effect of social media on the mental health of adolescents.

Marketing Case Study Topics

• Showcase a company that successfully rebranded its product or service and describe the measures it took to do so.
• Describe the details of a small business’s successful local marketing effort, including how they engaged and targeted the local community to increase sales.
• Analyze a brand’s successful social media marketing strategy and the way it interacted with its audience to accomplish its objectives.
• Examine a company that used influencer marketing to connect with its target market and evaluate the campaign’s efficacy.
• Showcase a brand’s strong online channel management and e-commerce strategy to increase sales and expand its enterprise.
• Examine how a business developed and carried out a profitable content marketing strategy, as well as the effects it had on the company’s reputation and revenue.
• Analyze how a brand successfully partnered with other businesses or organizations, and what effect it had on their marketing strategy and brand.
• Focus on a company’s customer loyalty program and how it has contributed to client retention and growth.
• Describe a company’s approach to launching a new product and how it created anticipation for it.
• Describe a brand’s effective use of many channels to reach its target audience in an integrated marketing communications campaign.

Case Study Topics on Nursing

• Focus on ethnic prejudice that exists in the nursing profession.
• Examine whether nurses should be taught self-defense techniques or not.
• Look at the privacy of nurses and patients in communications.
• Explore how a team’s solidarity affects nursing responsibilities.
• Examine Alzheimer’s patients and contemporary nursing techniques.
• Evaluate the value of stress-reduction techniques for emergency room nurses.
• Examine the significance of ER nursing stress reduction techniques.
• Analyze how nurses help children to communicate effectively.
• Explore how nurses build emotional bonds within a team.
• Conduct a case study analysis of Bergen hospitals for the Norwegian healthcare system.

Also Read: A Simple Guide on How to Write a Case Study

Criminal Justice Case Study Topics

• Examine how reentry and recidivism rates are affected by parole and probation policies
• Analyze how community policing affects the decline in crime
• Investigate the efficiency of diversionary programs in lowering rates of incarceration
• Examine how technology can help modernize the criminal justice system
• Analyze how racial profiling affects communities of color and law enforcement
• Evaluate the effect of bail reform on recidivism rates and pretrial detention
• Examine how the war on drugs has affected the criminal justice system
• Assess how gun control laws affect public safety and crime rates
• Analyze the effect on the criminal justice system of mandatory minimum sentences
• Examine how forensic science functions in criminal investigations and prosecutions
• Analyze the effect of juvenile justice laws on rates of recidivism and youth rehabilitation
• Examine the effects of false convictions on society and the criminal justice system
• Explore community-based correctional programs’ contribution to lower recidivism rates
• Evaluate the efficiency of drug treatment courts in lowering drug usage and criminal activity
• Analyze how private prisons affect the criminal justice system and incarceration rates.

Case Study Topics on Media

• Analyze the media’s influence on celebrity culture and how it affects society
• Examine the impact of media ownership on diversity and news coverage
• Evaluate how fake news affects public confidence in the media
• Examine the effect of streaming services on the consumption of conventional media
• Analyze the impact of media restriction on the right to free expression
• Explore media literacy’s function in preventing false information
• Evaluate how the media contributes to the advancement of gender equality and representation
• Examine how media bias affects news reporting
• Explore the influence of media on political division and polarization
• Examine how media violence affects children and young people

All the topic ideas suggested in the list above will help you compose a brilliant case study with valid evidence. In case, you require any other original case study ideas or if you struggle to analyze and draft a case study, approach us immediately.

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How to Write a Case Study: A Step-by-Step Guide (+ Examples)

by Todd Brehe

on Jan 3, 2024

If you want to learn how to write a case study that engages prospective clients, demonstrates that you can solve real business problems, and showcases the results you deliver, this guide will help.

We’ll give you a proven template to follow, show you how to conduct an engaging interview, and give you several examples and tips for best practices.

Let’s start with the basics.

What is a Case Study?

A business case study is simply a story about how you successfully delivered a solution to your client.

Case studies start with background information about the customer, describe problems they were facing, present the solutions you developed, and explain how those solutions positively impacted the customer’s business.

Do Marketing Case Studies Really Work?

Absolutely. A well-written case study puts prospective clients into the shoes of your paying clients, encouraging them to engage with you. Plus, they:

• Get shared “behind the lines” with decision makers you may not know;
• Leverage the power of “social proof” to encourage a prospective client to take a chance with your company;
• Build trust and foster likeability;
• Lessen the perceived risk of doing business with you and offer proof that your business can deliver results;
• Help prospects become aware of unrecognized problems;
• Show prospects experiencing similar problems that possible solutions are available (and you can provide said solutions);
• Make it easier for your target audience to find you when using Google and other search engines.

Case studies serve your clients too. For example, they can generate positive publicity and highlight the accomplishments of line staff to the management team. Your company might even throw in a new product/service discount, or a gift as an added bonus.

But don’t just take my word for it. Let’s look at a few statistics and success stories:

5 Winning Case Study Examples to Model

Before we get into the nuts and bolts of how to write a case study, let’s go over a few examples of what an excellent one looks like.

The five case studies listed below are well-written, well-designed, and incorporate a time-tested structure.

1. Lane Terralever and Pinnacle at Promontory

This case study example  from Lane Terralever  incorporates images to support the content and effectively uses subheadings to make the piece scannable.

2. WalkMe Mobile and Hulyo

This case study  from WalkMe Mobile  leads with an engaging headline and the three most important results the client was able to generate.

In the first paragraph, the writer expands the list of accomplishments encouraging readers to learn more.

3. CurationSuite Listening Engine

This is an example of a well-designed printable case study . The client, specific problem, and solution are called out in the left column and summarized succinctly.

4. Brain Traffic and ASAE

This long format case study (6 pages) from Brain Traffic  summarizes the challenges, solutions, and results prominently in the left column. It uses testimonials and headshots of the case study participants very effectively.

5. Adobe and Home Depot

This case study  from Adobe and Home Depot  is a great example of combining video, attention-getting graphics, and long form writing. It also uses testimonials and headshots well.

Now that we’ve gone over the basics and showed a few great case study examples you can use as inspiration, let’s roll up our sleeves and get to work.

A Case Study Structure That Pros Use

Let’s break down the structure of a compelling case study:

Choose Your Case Study Format

In this guide, we focus on written case studies. They’re affordable to create, and they have a proven track record. However, written case studies are just one of four case study formats to consider:

• Infographic

If you have the resources, video (like the Adobe and Home Depot example above) and podcast case studies can be very compelling. Hearing a client discuss in his or her own words how your company helped is an effective content marketing strategy

Infographic case studies are usually one-page images that summarize the challenge, proposed solution, and results. They tend to work well on social media.

Follow a Tried-and-True Case Study Template

The success story structure we’re using incorporates a “narrative” or “story arc” designed to suck readers in and captivate their interest.

Note:  I recommend creating a blog post or landing page on your website that includes the text from your case study, along with a downloadable PDF. Doing so helps people find your content when they perform Google and other web searches.

There are a few simple SEO strategies that you can apply to your blog post that will optimize your chances of being found. I’ll include those tips below.

Craft a Compelling Headline

The headline should capture your audience’s attention quickly. Include the most important result you achieved, the client’s name, and your company’s name. Create several examples, mull them over a bit, then pick the best one. And, yes, this means writing the headline is done at the very end.

SEO  Tip:  Let’s say your firm provided “video editing services” and you want to target this primary keyword. Include it, your company name, and your client’s name in the case study title.

Write the Executive Summary

This is a mini-narrative using an abbreviated version of the Challenge + Solution + Results model (3-4 short paragraphs). Write this after you complete the case study.

SEO  Tip:  Include your primary keyword in the first paragraph of the Executive Summary.

Provide the Client’s Background

Introduce your client to the reader and create context for the story.

List the Customer’s Challenges and Problems

Vividly describe the situation and problems the customer was dealing with, before working with you.

SEO  Tip:  To rank on page one of Google for our target keyword, review the questions listed in the “People also ask” section at the top of Google’s search results. If you can include some of these questions and their answers into your case study, do so. Just make sure they fit with the flow of your narrative.

Detail Your Solutions

Explain the product or service your company provided, and spell out how it alleviated the client’s problems. Recap how the solution was delivered and implemented. Describe any training needed and the customer’s work effort.

Show Your Results

Detail what you accomplished for the customer and the impact your product/service made. Objective, measurable results that resonate with your target audience are best.

List Future Plans

Share how your client might work with your company in the future.

Give a Call-to-Action

Clearly detail what you want the reader to do at the end of your case study.

Talk About You

Include a “press release-like” description of your client’s organization, with a link to their website. For your printable document, add an “About” section with your contact information.

And that’s it. That’s the basic structure of any good case study.

Now, let’s go over how to get the information you’ll use in your case study.

How to Conduct an Engaging Case Study Interview

One of the best parts of creating a case study is talking with your client about the experience. This is a fun and productive way to learn what your company did well, and what it can improve on, directly from your customer’s perspective.

Here are some suggestions for conducting great case study interviews:

When Choosing a Case Study Subject, Pick a Raving Fan

Your sales and marketing team should know which clients are vocal advocates willing to talk about their experiences. Your customer service and technical support teams should be able to contribute suggestions.

Clients who are experts with your product/service make solid case study candidates. If you sponsor an online community, look for product champions who post consistently and help others.

When selecting a candidate, think about customer stories that would appeal to your target audience. For example, let’s say your sales team is consistently bumping into prospects who are excited about your solution, but are slow to pull the trigger and do business with you.

In this instance, finding a client who felt the same way, but overcame their reluctance and contracted with you anyway, would be a compelling story to capture and share.

Prepping for the Interview

If you’ve ever seen an Oprah interview, you’ve seen a master who can get almost anyone to open up and talk. Part of the reason is that she and her team are disciplined about planning.

Before conducting a case study interview, talk to your own team about the following:

• What’s unique about the client (location, size, industry, etc.) that will resonate with our prospects?
• Why did the customer select us?
• How did we help the client?
• What’s unique about this customer’s experience?
• What problems did we solve?
• Were any measurable, objective results generated?
• What do we want readers to do after reading this case study analysis?

Pro Tip:  Tee up your client. Send them the questions in advance.

Providing questions to clients before the interview helps them prepare, gather input from other colleagues if needed, and feel more comfortable because they know what to expect.

In a moment, I’ll give you an exhaustive list of interview questions. But don’t send them all. Instead, pare the list down to one or two questions in each section and personalize them for your customer.

Nailing the Client Interview

Decide how you’ll conduct the interview. Will you call the client, use Skype or Facetime, or meet in person? Whatever mode you choose, plan the process in advance.

Make sure you record the conversation. It’s tough to lead an interview, listen to your contact’s responses, keep the conversation flowing, write notes, and capture all that the person is saying.

A recording will make it easier to write the client’s story later. It’s also useful for other departments in your company (management, sales, development, etc.) to hear real customer feedback.

Use open-ended questions that spur your contact to talk and share. Here are some real-life examples:

Introduction

• Recap the purpose of the call. Confirm how much time your contact has to talk (30-45 minutes is preferable).
• Confirm the company’s location, number of employees, years in business, industry, etc.
• What’s the contact’s background, title, time with the company, primary responsibilities, and so on?

Initial Challenges

• Describe the situation at your company before engaging with us?
• What were the initial problems you wanted to solve?
• What was the impact of those problems?
• When did you realize you had to take some action?
• What solutions did you try?
• What solutions did you implement?
• What process did you go through to make a purchase?
• How did the implementation go?
• How would you describe the work effort required of your team?
• If training was involved, how did that go?

Results, Improvements, Progress

• When did you start seeing improvements?
• What were the most valuable results?
• What did your team like best about working with us?
• Would you recommend our solution/company? Why?

Future Plans

• How do you see our companies working together in the future?

Honest Feedback

• Our company is very focused on continual improvement. What could we have done differently to make this an even better experience?
• What would you like us to add or change in our product/service?

During the interview, use your contact’s responses to guide the conversation.

Once the interview is complete, it’s time to write your case study.

How to Write a Case Study… Effortlessly

Case study writing is not nearly as difficult as many people make it out to be. And you don’t have to be Stephen King to do professional work. Here are a few tips:

• Use the case study structure that we outlined earlier, but write these sections first: company background, challenges, solutions, and results.
• Write the headline, executive summary, future plans, and call-to-action (CTA) last.
• In each section, include as much content from your interview as you can. Don’t worry about editing at this point
• Tell the story by discussing their trials and tribulations.
• Stay focused on the client and the results they achieved.
• Make their organization and employees shine.
• When including information about your company, frame your efforts in a supporting role.

Also, make sure to do the following:

Add Testimonials, Quotes, and Visuals

The more you can use your contact’s words to describe the engagement, the better. Weave direct quotes throughout your narrative.

Strive to be conversational when you’re writing case studies, as if you’re talking to a peer.

Include images in your case study that visually represent the content and break up the text. Photos of the company, your contact, and other employees are ideal.

If you need to incorporate stock photos, here are three resources:

• Deposit p hotos

And if you need more, check out Smart Blogger’s excellent resource: 17 Sites with High-Quality, Royalty-Free Stock Photos .

Proofread and Tighten Your Writing

Make sure there are no grammar, spelling, or punctuation errors. If you need help, consider using a grammar checker tool like Grammarly .

My high school English teacher’s mantra was “tighten your writing.” She taught that impactful writing is concise and free of weak, unnecessary words . This takes effort and discipline, but will make your writing stronger.

Also, keep in mind that we live in an attention-diverted society. Before your audience will dive in and read each paragraph, they’ll first scan your work.  Use subheadings  to summarize information, convey meaning quickly, and pull the reader in.

Be Sure to Use Best Practices

Consider applying the following best practices to your case study:

• Stay laser-focused on your client and the results they were able to achieve.
• Even if your audience is technical, minimize the use of industry jargon . If you use acronyms, explain them.
• Leave out the selling and advertising.
• Don’t write like a Shakespearean wannabe. Write how people speak. Write to be understood.
• Clear and concise writing is not only more understandable, it inspires trust. Don’t ramble.
• Weave your paragraphs together so that each sentence is dependent on the one before and after it.
• Include a specific case study call-to-action (CTA).
• A recommended case study length is 2-4 pages.
• Commit to building a library of case studies.

Get Client Approval

After you have a final draft, send it to the client for review and approval. Incorporate any edits they suggest.

Use or modify the following “Consent to Publish” form to get the client’s written sign-off:

Consent to Publish

Case Study  Title:

I hereby confirm that I have reviewed the case study listed above and on behalf of the [Company Name], I provide full permission for the work to be published, in whole or in part, for the life of the work, in all languages and all formats by [Company publishing the case study].

By signing this form, I affirm that I am authorized to grant full permission.

Company Name:

E-mail Address:

Common Case Study Questions (& Answers)

We’ll wrap things up with a quick Q&A. If you have a question I didn’t answer, be sure to leave it in a blog comment below.

Should I worry about print versions of my case studies?

Absolutely.

As we saw in the CurationSuite  and Brain Traffic  examples earlier, case studies get downloaded, printed, and shared. Prospects can and will judge your book by its cover.

So, make sure your printed case study is eye-catching and professionally designed. Hire a designer  if necessary.

Why are good case studies so effective?

Case studies work because people trust them.

They’re not ads, they’re not press releases, and they’re not about how stellar your company is.

Plus, everyone likes spellbinding stories with a hero [your client], a conflict [challenges], and a riveting resolution [best solution and results].

How do I promote my case study?

After you’ve written your case study and received the client’s approval to use it, you’ll want to get it in front of as many eyes as possible.

Try the following:

• Make sure your case studies can be easily found on your company’s homepage.
• Tweet and share the case study on your various social media accounts.
• Have your sales team use the case study as a reason to call on potential customers. For example: “Hi [prospect], we just published a case study on Company A. They were facing some of the same challenges I believe your firm is dealing with. I’m going to e-mail you a copy. Let me know what you think.”
• Distribute printed copies at trade shows, seminars, or during sales presentations.
• If you’re bidding on a job and have to submit a quote or a Request for Proposal (RFP), include relevant case studies as supporting documents.

Ready to Write a Case Study That Converts?

If you want to stand out and you want to win business, case studies should be an integral part of your sales and marketing efforts.

Hopefully, this guide answered some of your questions and laid out a path that will make it faster and easier for your team to create professional, sales-generating content.

Now it’s time to take action and get started. Gather your staff, select a client, and ask a contact to participate. Plan your interview and lead an engaging conversation. Write up your client’s story, make them shine, and then share it.

Get better at the case study process by doing it more frequently. Challenge yourself to write at least one case study every two months.

As you do, you’ll be building a valuable repository of meaningful, powerful content. These success stories will serve your business in countless ways, and for years to come.

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Written by Todd Brehe

6 thoughts on “how to write a case study: a step-by-step guide (+ examples)”.

Just the guide I needed for case studies! Great job with this one!

Hey Todd, great post here. I liked that you listed some prompting questions. Really demonstrates you know what you’re talking about. There are a bunch of Ultimate Guides out there who list the theories such as interview your customer, talk about results, etc. but really don’t help you much.

Thanks, Todd. I’ve planned a case study and this will really come in handy. Bookmarked.

Very good read. Thanks, Todd. Are there any differences between a case study and a use case, by the way?

Hi Todd, Very well-written article. This is the ultimate guide I have read till date. It has actionable points rather than some high-level gyan. Creating a new case study always works better when (1) you know the structure to follow and (2) you work in a group of 3-4 members rather than individually. Thanks for sharing this guide.

Hi Todd. Very useful guide. I learn step by step. Looking forward to continually learning from you and your team. Thanks

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If you find yourself on this page, then most likely you are a student who was given the task to write your case study . If choosing a topic for a case study was a real challenge for you, you have come to the right place. After reading our article, you will figure out all the intricacies of this issue: how to decide on the subject of research, where to get inspiration and how to develop your research around the chosen topic.

What are the topics and where to get it?

When you are given the task of writing a case study, the first and most difficult step you need to take is to properly analyze the situation that will form the basis of your research.

A specific case, which you will analyze in depth, and will be the topic of case study. The research topic should be highly specialized, fresh and one that will offer something new. Topics can be obtained in several ways.

The first, and, in our opinion, the most difficult - is an independent choice. When there is a wide choice, it can be difficult to focus on one thing. But instead you have the freedom to act and the opportunity to choose your own strategy. In addition, you will be able to demonstrate an understanding of the educational issue in the discipline you are studying.

The second way - the topic is assigned by your professor. You have a clear task, so you can get started right away.

And the third case - you get a list of topics from which you need to choose one. The one that interested you the most.

Let's talk in more detail about each of these cases of getting a topic.

You choose the topic

Focus on your own ideas. When choosing a topic yourself, the main thing is not to get confused. Think about what you have been interested in lately. Take a pen and a sheet of paper and write down your thoughts and ideas. Now choose the one that can be transformed into a case study topic. The problem should be selected according to the following principles: "What can I learn new?" and "What solutions can I suggest?". Do not consider the case study as an unbearable burden, but rather as an exciting adventure that will give you new knowledge.

How to find an interesting topic?

No idea comes to mind? You need to develop your strategy of action.

• See a list of questions in the training courses. There are definitely some impressive ideas for future research. Be interested not in what you have already learned, but in what you have not yet dealt with. Read textbooks and magazines in your discipline. You just need to find a clue that will encourage the development of your idea.
• Talk to your teacher. Sometimes a fascinating conversation with a professional in the field can set you up for the right job and come up with an idea for your research. By the way, he can help you both determine the topic and case study assistance .
• Remember your past victories. You have certainly written many essays and touched on noteworthy issues. Think about which of the essays you would like to develop, study in more depth, and turn into a full-fledged case study.
• If none of the suggested strategies helped you, you should turn to online resources. Monitor the most authoritative online media, find out what is the most discussed and topical at the moment. Choose a topic close to you and expand it to the size of the study. You can also contact the assignment writing service .

Resources for Identifying a Research Problem

There are four types of sources to help you identify a research problem.

• Sources of criticism. You reveal the author's position with which you disagree. You build your strategy based on counterarguments.
• Sources of fresh ideas. Case studies are designed to generate your own views, however, sometimes you can draw inspiration from other authors. The main thing is not to forget to refer to other people's sources.
• Historical sources. Sometimes you will need to show the development of the issue in its historical context. This can be useful for comparing historical events, identifying behavioral patterns, analyzing places, and key events.
• Sources of related disciplines. If your topic is directly related to politics, it will be useful to look at it from a different angle, given other fields. For example, politics is related to sociology and history, and medicine can be studied in terms of philosophy or psychology. The purpose of the accompanying literature is to find different approaches to the problem you are considering.

5 points to help you decide on a topic

When choosing a theme, you should consider several important points. They will greatly facilitate your task and help you choose a valuable subject for research.

Look for unusual situations, events, and people that require study

Descriptions of typical cases may not always provide new information. This is why it is better to choose exceptional circumstances for a case study. Atypical cases are a good source and basis for case studies.

Reveal your question from a previously unexplored side

Case studies are designed to find fresh solutions to old problems or look in a new way at previously studied issues. One way or another, your work must have practical significance.

Your task is to analyze the situation - case, evaluate the proposed algorithms, and select the best in the problem's context.

Find a counter-opinion to the prevailing one

Researchers often follow a simple path - finding a point of view on research that correlates with his own. However, if the question you are examining causes you to have controversial thoughts, it will only work for your benefits. In fact, valuable research is born in search of truth and thanks to different opinions. Keep this in mind when working with text. Take the opponent's position and find worthy arguments, which will allow you to create a high-quality product.

Your case study should suggest ways to prevent similar cases

A good case study sample might be the following: you are studying the case of the destruction of the family of a serviceman who has post-traumatic stress disorder. In the research process, you find a causal link between the sudden return of a soldier after the war in society without the proper help of specialists. The result was the psychological self-isolation of the military and separation from the family. Your research should help find ways to prevent the breakdown of families of servicemen suffering from PTSD.

Your topic should be valuable for future research

Your work can be a platform for future research. Suppose you are a medical college student. You have been asked by your professor to write a case study. Choosing from many topics, you became interested in a little-studied disease that affects people in a particular region. As a basis for your research, you can take the manifestations of this disease in a specific person. In your work, you will investigate the patient's medical history, describe the symptoms. In the future, this study will provide an impetus to explore the region where patients are most often identified and to find a link between geography and affection. And this, in the long run, will help find alternative ways to treat the illness.

List of Case Study Topics Examples

We have already found that case studies can be created in any scientific field. This generates a wide range of subjects to study. The importance of case studies is difficult to overestimate. Without them, the development of many scientific fields would be impossible.

In today's world, technology is evolving too fast, and this requires constant analysis and study by young scientists. All the latest gadgets are the result of case studies. They facilitate the exchange of information and accelerate the development of technology.

Next, we will talk about the importance of conducting investigations in various disciplines.

If, after our tips, you still haven't been able to decide on the subject of your own research, you can get an idea from our list of topics.

Environmental Science

Education plays an essential role in solving environmental problems. One of the most effective ways to reduce and prevent the impact of industrial production on the environment is the introduction of environmental management systems. One of the methods of developing environmental competence among managers is Case Studies. The goal of eco-management education, defined from the standpoint of a practice-oriented learning model, is to develop skills and abilities to solve specific problems in the field of environmental management. We offer the following topics:

• Heavy metals in school grounds.
• Study of the effect of road transport emissions on the linear growth of pine.
• Study of the ecological environment of the dwelling.
• Impact of emissions from road transport on the vegetation.
• Assessment of the resistance of tree and shrub plants in green spaces of a residential area.
• Study of algae in aquarium conditions.
• Grooming and hierarchical position in rats.
• Impact of climate change on coral reefs in the Great Barrier Reef.
• Effects of microplastics on marine life in the Atlantic Ocean.
• Use of clean energy in reducing carbon emissions in New York City.
• Water scarcity and the impact on agriculture in California.
• Remediation of contaminated land through phytoremediation techniques in industrial areas of India.
• Waste management practices in reducing landfill waste in Sweden.
• Impact of deforestation on biodiversity in the Amazon Rainforest.
• Renewable energy programs and their impact on rural communities in Kenya.

Applied Physics

Physics has always been the core of human development. All discoveries and inventions of humanity are based on the laws of physics. A case study in applied physics is a powerful tool for achieving practical goals. You can choose one of these topics for analysis:

• Stellar flares, stellar coronal activity, and stellar wind.
• Nanophotonics and quantum optics of nanostructures.
• Ultrafast processes and laser-plasma.
• Features of the emission of lightning discharge radiation into the ionosphere near the equator.
• Influence of weightlessness on the vital activity of organisms.
• Hadron Collider: a myth about the origin of the Universe.
• In pursuit of the Carnot cycle.
• Wind as an example of convection in nature.
• Design, development and performance of self-driving cars using computer vision and motion sensing technologies.
• The physics of sound and its applications in noise-canceling technology for aviation and music production.
• The physics of ballistics and the science behind bulletproof vests and armor.
• Use of graphene in developing efficient and high-performance batteries for electric vehicles.
• Understanding the physics of magnetic levitation and its applications in transportation technologies.
• Development of superconducting magnets for use in Magnetic Resonance Imaging (MRI) technologies.
• Understanding the behavior of fluids under extreme temperature and pressure conditions and its applications in deep sea drilling technologies.

In nursing, the case study is especially important as nursing dissertation writing ! In the context of medicine, it implies an in-depth analysis of a specific case of one patient. Nurses encounter such cases during daily practice. This method makes it possible to apply theoretical skills in a real situation, draw specific conclusions and formulate recommendations.

The main task of a nursing case study is to choose a patient and investigate his medical history. Based on the collected material, you make a research plan, and the final stage is the best practice. List of topics:

• Why you need to temper your body.
• Chewing gum: for or against.
• Study of glucose content in various juices.
• Proper nutrition as the basis for a healthy life for the young generation.
• Impact of stress on human health and longevity.
• Headaches: causes, methods of treatment.
• The dietary sugar substitute aspartame is a toxic substance.
• A donation as one of the ways to save people.
• The impact of cultural competence on patient outcomes in diverse healthcare settings.
• Self-care management for patients with chronic diseases.
• Developing and implementing effective pain management strategies for post-operative patients.
• Addressing the stigma surrounding mental illness.
• Improving patient outcomes through interprofessional collaboration in acute care settings.
• Palliative care for patients with end-stage heart failure - nursing considerations and challenges.
• The use of nursing informatics in improving patient care outcomes and nurse workflow management.

A case study in psychology is one of the approaches to descriptive research of an individual. In this case, an in-depth analysis of specific features or phenomena, on the basis of which a comparative analysis is carried out and conclusions are drawn.

The focus of the case study in psychology is human. Freud set the most famous precedent case study in psychology in the early 1900s. His intense introspection, combined with the case studies of several individuals, led to an open-minded subconscious life that suppresses but controls behavior.

A variety of methods can be used, including face-to-face interviews, direct observation, psychometric tests, and archival records. In psychology, case studies are most commonly used in clinical research to describe rare events and conditions that conflict with well-established principles in psychology.

The study subject in the case herd can be both socio-psychological characteristics of the individual, which is of independent interest as a "clinical" case, and complex social units, consisting of many variables.

Possible research topics:

• Post-traumatic stress disorder in the military.
• Fear of confined space: causes and consequences.
• The inferiority complex: how to overcome.
• Personal complexes as a driver of progress.
• Sexual harassment of minors.
• Drug use during pregnancy.
• Schizophrenia in various manifestations.
• Effectiveness of group therapy in treating social anxiety disorder.
• Exploring the significance of sleep on alleviating symptoms of depression and anxiety.
• The efficacy of cognitive-behavioral therapies in the treatment of anxiety disorders.
• Role of social support in improving coping mechanisms for individuals with chronic illnesses.
• The influence of parenting styles on adolescent personality development.
• Effects of psychotherapy on improving symptoms of depression.
• Examining the impact of mindfulness-based interventions on stress reduction and resilience for healthcare professionals.
• The psychological reasons behind conspiracy theories.

Management is a science that deals with the proper allocation of resources to achieve goals. Its task is the most rational use of available resources. The concept of management is vast. This is due to the fact that the subject studies a huge number of issues - the basics of enterprise management, strategic and tactical planning, staff motivation, market analysis, and dozens of others. It is very easy to get lost in such a variety of areas for research. You can choose from:

• Analysis of the human resources of the enterprise and increase the efficiency of its use.
• Analysis of compliance with the goals and objectives of the organization and its staff.
• Methods of building personnel management systems.
• Organization of innovative changes in the personnel management system
• Recruitment technologies and their efficiency
• Anti-crisis personnel management.
• Analysis of the necessary qualities of a modern leader (on a specific example).
• The essence of management decisions and stages of its adoption.
• The impact factors of the business environment in the activities of a particular company.
• Stages of development strategy.
• The effects of organizational culture on employee satisfaction.
• Analyzing leadership styles and their impact on team performance.
• Strategic resource allocation and its effect on profitability.
• The role of ethical leadership in promoting corporate social responsibility.
• The implementation of performance management system and its effects on motivation and job satisfaction.

In marketing, case studies can be an ideal way to increase sales. To offer the client exactly what he needs, it would be nice to read his thoughts, eh? You can do it through a case study.

Marketing cases are a detailed description of the successful implementation of business projects. Cases allow you to attract customers due to the fact that the target audience gets access to detailed information about how the company works.

Marketing cases are a tool aimed at building and increasing brand trust among the target audience. For such an effect, it is crucial to use correct data and real examples with numbers, deadlines, labor costs.

A clear explanation of the goal and the need for individual actions to solve the problem based on real examples will help a potential client evaluate the company's professionalism and productivity.

Two-thirds of marketers consider case studies to be a handy tool for generating leads and sales. The most popular use of cases is in the B2B segment. Most often, cases are used in such business industries:

• content creation and internet marketing;
• construction and repair;
• consulting services;
• business creation and promotion;
• promotion of online services;
• training and education, etc.

Cases are used when it is possible to clearly and structurally describe the solution to the problem, showing the starting point and adding screenshots with numbers, graphs, and diagrams, confirming that the client's goal has been achieved. In addition to text, cases are created in video format.

Marketing case studies can be directed to the following topics:

• Bank design concept.
• Setting up contextual advertising.
• Marketing case for website traffic growth.
• Review of the effectiveness of the advertising campaign (activities in various areas).
• Assessment of the state of the competitive environment of the market (in multiple areas).
• Study of the attitude of individual consumers to the firm.
• Research of the market of free funds of the population.
• Investigation of the corporate culture of the organization.
• Study of individual purchasing decision making.
• Assessment of the prospects for opening a new company in the conditions of the region.
• Study of consumer motivation and preferences when choosing durable goods.
• Search for an idea for a new product (service).
• Effect of influencer marketing on consumer purchase behavior in the beauty industry.
• Evaluating the impact of social media advertising on brand awareness.
• The role of customer relationship management in enhancing customer loyalty.

SMM case study topics

SMM is one of the branches of marketing, which is based on the search for a customer base through social networking platforms and Internet resources. The case study in the field of SMM can be established, for example, on the case of highly skilled use of SMM resources on the instance of a particular site, the dynamics of growth of its audience, sales, etc.

Case studies in this area are possible on different topics:

• Website promotion and traffic increase.
• Removing search engine filters.
• Cheating behavioral factors.
• Content Marketing and PR.
• Promotion of social networks.
• E-mail marketing.
• Viral content creation.
• Using online chats, call tracking systems, and other services.
• Video marketing.
• Promotion of mobile applications.
• Promotion of offline events.
• Social media marketing campaigns and brand loyalty.
• Effectiveness of Instagram influencer partnerships in driving sales.
• Role of user-generated content in boosting engagement.
• Impact of LinkedIn for lead generation and B2B marketing.

MBA Case study

MBA is one of the schools of management for directors, top managers, and business owners who seek to establish themselves and develop in the market. It provides the most efficient use of resources and management tools to reorganize the work and achieve significant results of companies. The subject for a case study in this area may be, for example, an individual company. You can explore its history, the reasons for the decline in its efficiency, and ways to overcome the labor crisis of the enterprise. You should not use already developed projects or smart products already on the market.

When choosing a topic, a student can proceed from his personal managerial interests and offer something that will help him personally. He may also become interested in the field of activity of his firm and company, and then his theoretical and practical conclusions will cover a much larger area.

• Improvement of logistics processes at the enterprise.
• Cost management of the fuel and energy complex.
• Improving the marketing activities of the company using a specific example.
• Stress in the activities of the manager. Ways to minimize and effectively deal with stress on the example of a leader.
• Time management in the activities of the head.
• Building a new personnel motivation system.
• Brand promotion in the pharmaceutical market.
• The role of business ethics in enhancing corporate reputation.
• The effectiveness of project management techniques on cost control.
• Analyzing the importance of financial ratio analysis in business decision making.
• The role of marketing research in product development.
• The significance of corporate social responsibility in business sustainability.
• Measuring the effectiveness of change management strategies on organizational performance.
• Evaluating the relationship between human resource management and workplace diversity.
• The importance of strategic planning in business growth.

When developing a case in economic disciplines, various approaches are possible. You can, for example, initially select a specific type of problem and try to isolate information related to this type of problem - let's say, take the problem from the following particular area of ​​the company's activity: distribution, sales management, company value management, personnel management, etc. Another approach is not to initially single out a specific problem, but to collect information on a wide range of the issues of the company's activities: management, marketing, finance, etc.

Case studies in economics challenge time, explore the development of the business over time. They also identify real problems in today's economy and help you develop the ability to find solutions to these problems.

• Anatomy of financial bubbles.
• Financial pyramids in world history.
• The relationship between economics and law: the experience of world history.
• Integration processes in the latest world economic history.
• The green economy as a new type of economic development.
• Sustainable development as a new paradigm for economic growth in the 21st century.
• USA - the absolute leader of the world pharmaceutical market.
• Actual problems of personal financial security.
• Family budget and economic problems of rational use of resources.
• The influence of trade policies on global trade.
• Efficacy of fiscal and monetary measures to address inflation.
• Correlation between economic growth and income inequality.
• Impact of globalization on local industries.
• Economic effects of climate change on farming.
• Contribution of foreign direct investment to economic progress.

Case studies in education serve as a powerful methodological tool in any discipline. Any information is assimilated much better when it is presented on real examples . The teacher can create groups of students of different sizes to discuss certain issues. You can choose one specific case to discuss and find solutions to problems for all groups, and you can give each of them a unique case to compare and find analogies and alternative solutions.

• Teacher's Looping.
• How student performance depends on school choice.
• STEM education.
• How the sequence of school subjects in homework affects the quality of work.
• Innovative quality assurance of the educational activity of the university.
• The problem of systematizing the scientific terminology of pedagogy.
• Analyzing the influence of online learning on conventional classroom education.
• Efficacy of inclusive education programs for students with special needs.
• Significance of teacher training initiatives on student academic performance.
• Correlation between school funding models and student success.
• Effectiveness of technology incorporation in classroom instruction.
• Significance of parental engagement in a child's academic development.
• Impact of standardized testing on students' academic achievements.
• Value of peer tutoring in enhancing academic achievement.
• Impact of classroom capacity on student engagement and learning effectiveness.

Human Rights

Civil liberties and human rights are very diverse topics for research. To delve deeper into this world of jurisprudence, to understand the importance of human rights and ways to protect them, feel free to develop case studies. Consideration of specific cases of human rights violations will help students to get acquainted with this area and to hold exciting discussions on individual precedents in the courts.

You can choose a special case for a case study on one of these topics:

• Freedom of thought, conscience, and religion.
• Right to a fair trial.
• Right to respect for private and family life.
• Prohibition of torture.
• Child exploitation in the criminal world.
• Homeless children - respect for rights.
• Political freedom.
• How has the rise of social media affected the expression of free speech?
• In what ways does forced labor in developing countries violate the human rights of workers?
• How does climate change affect the human rights of vulnerable communities?
• What is the role of international organizations in protecting and promoting human rights during times of conflict?
• How does the war on drugs in Latin America impact human rights?
• To what extent does police brutality breach the human rights of marginalized communities?
• What are the effects of gender-based violence on the human rights of women and girls?
• How does education play a role in safeguarding and encouraging human rights?

Information technology

IT is one of the fastest-growing industries. Some of the most interesting topics for case studies in the field of IT can be cognitive modeling (artificial intelligence, affective computing, decision making, and time perception) and Applied Logic (cognitive robotics, database theory, distributed computing, and machine understanding).

• The importance of software updates.
• Virtual reality as a new kind of children's entertainment.
• The value of data analysis of social networks.
• Computer modeling as a method of cognition.
• Information and analytical support in public administration.
• Geographic information systems and resources.
• Information and analytical support in the field of national security.
• Impact of artificial intelligence on employment in different industries.
• Ethical implications of using emerging technologies.
• Role of information technology in enhancing healthcare services.
• Impact of cloud computing on data storage and management in small and large businesses.
• Effects of cybercrime on internet users and businesses in different regions.
• Role of big data analytics in enhancing business operations and decision-making processes.
• Impact of blockchain technology on financial systems and transaction security.
• Effects of internet censorship on freedom of expression and access to information.

The research topic was provided to you

The topic was chosen for you. On the one hand, it makes your life easier. After all, you do not spend a lot of time and effort searching among the many exciting problems, just the one that is close to you. However, there is another side - now you have to write a study of precisely what you are asked. Either way, you no longer have a choice. All you have to do is follow a specific algorithm of action agreed with your professor. Each teacher has his own vision and requirements for the disclosure of a given topic.

A step-by-step guide to writing a study

Define terms and concepts..

To be a professional, you need to be correctly oriented in what you write. The topic needs to be explored in-depth, going into the smallest details. Start by defining the basic concepts that will operate in your work.

Choose literature sources.

You have two options. You can search for literature yourself or seek help from a librarian. If you choose the first option, you will have to work hard.

• Use all possible ways to find sources.
• Look for reference materials in the course program, in the catalog of US libraries, interdisciplinary databases.
• Apply all tools and filters for a more accurate search.
• To find as much information as possible, use synonyms of basic concepts. Here you will find useful the concepts and terms that you have defined in Step 1. And only after that you will be able to decide on the vector of your research finally.
• Identify the most relevant research on your topic.
• Use only verified sources.

Hint. Most likely, your topic was studied before you. And you will find a lot of useful information in previous studies by other scientists. You need to find the freshest works. Google Scholar will be a good helper in this. How to use it? Just paste the article's title you are interested in into the search bar, find the link to the citation, and find the number below the entry. It will indicate the number of uses of this article in other works. This method will allow you to identify the most relevant work related to your topic.

Look for controversial opinions.

Case studies are developed to find solutions to specific problems. In order to come to certain conclusions, you need to make many arguments and compare different points of view. To do this, use a variety of sources. Look for counter-views on your problem. Truth is born of controversy.

Make an outline of your work.

After defining the basic concepts and carefully selecting the necessary literature, you are ready to build your future research's skeleton. It will be the basis of your text and will identify gaps that need to be filled. There may be a need to study additional materials. Make sure that your work is logically structured and that each previous paragraph moves smoothly into the next.

Limited selection - You select a topic from the list provided

Here is a list of topics suggested by the professor. They are all selected so that you can develop any of them. Therefore it is not necessary to look at the topics that, and your opinion will be more straightforward. All of them are within your power, believe us. Our advice - choose the problem that is closest to you, which echoes in your heart. The topic should interest you, make you want to develop it, and introduce new ideas and suggest alternative solutions. If for some reason, you have chosen a topic but have not been able to work with it, you should think about another choice. Just don't procrastinate and tell the professor.

Now follow the 4 steps described in the paragraph above.

A case study is a challenging and even confusing topic that can cause you many additional questions. Next, we will answer the most common of them.

What is a typical case study?

Historical background.

Learning by practical examples, as a way of development, has existed since ancient times. There are mentions that descriptions of specific battles and their analysis were used to instill leadership skills in Sparta boys.

However, officially, as a teaching method, the case study was first applied at Harvard Business School in 1924, when its teachers and students were faced with the fact that it was impossible to learn the practice of management and doing business using existing textbooks.

Interviews with leading business practitioners have become an alternative to textbooks. Detailed reports (descriptions of situations) written on their basis on how top managers solved a particular problem helped to find their own way of solving. This is how the case study system and the first business cases were born.

Definition of the term case study

A case study is a learning system based on the analysis, solution, and discussion of situations, both simulated and real.

The method is intended to gain knowledge in disciplines in which the truth is pluralistic, i.e., there is no unambiguous answer to this question. Several solutions can rival the degree of truth.

Case studies are now an excellent means of finding the truth in any scientific discipline: politics, management, philosophy, physics, mathematics, history, information technology and other fields of knowledge.

And in colleges, writing case studies has become a mandatory part of the curriculum.

How Long Should a Case Study Be?

There are no strict limits on the size of the case study. The more detailed you cover the topic, the better. However, the research should not be like a dissertation. You need to fully present your idea, problems, and solutions in a relatively small format. Each subsequent paragraph of work should logically continue the previous one.

Writing a case study requires concentration and resources; you need to write essentially, avoiding "water." This approach to writing a work determines a certain length of text - its size can range from about 500 to 1,500 words.

What Format Should My Case Study Be In?

The right format of the text is no less critical in the case study. Keep in mind that it depends on the requirements of a particular college. APA style papers are the most popular. You can also cite in MLA format. Keep in mind that text formatting is not an easy task; however, it should be given special attention. This is the face of your work that many teachers pay attention to.

Why Are Case Studies Important?

Case studies are considered one of the best techniques for developing analytical and critical thinking, as well as creativity.

Let's highlight three main advantages of this teaching method.

1) Practical focus. The case method allows you to apply theoretical knowledge to solving practical problems. This approach compensates for purely academic education and provides a broader understanding of business and processes than lectures at a university or internship in a narrow area of work.

2) Specific skills. The case method allows one to improve soft skills, which are not taught at the university but are extremely necessary for the real workflow.

3) Interactive format. The case method provides more effective assimilation of the material due to the high emotional involvement and active participation of the trainees. When teaching this method, the emphasis is placed not on the acquisition of ready-made knowledge, but its development.

What are some examples of case studies?

Solving a case means analyzing the proposed situation and finding the best solution. The doctor solves the cases every time he diagnoses the patient and prescribes treatment. The lawyer solves the case, understanding the twists and turns of the case, and offering the client the best way out. The manager solves issues at all stages of the business process: which product to launch, where to sell it, how to attract buyers, which suppliers and partners to choose.

What should a case study include?

A case study, like any other written work, consists of several essential elements. Next, we talk about a typical scheme of the case study.

• Introduction. Present the research topic, orient the reader in further content, add a one-sentence thesis statement.
• Background. The study requires additional facts and broad issues. Ensure this in your work.
• Alternative. There were probably several different options for conducting your research. However, you chose the one you chose. Explain to the reader what alternatives existed and justify your choice.
• Decision. The purpose of the case study is to find the best solution to the proposed problem. So offer a realistic solution to the question - do it professionally and reasonably.
• Recommendations. Proposing a solution to the problem is only half the battle. Try to give a hint on how to put it into practice. Outline a clear plan, think about further actions.

Of course, this template is for guidance only. You can add, change paragraphs depending on the specifics of your study.

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• Topic Collections

List of Case Study Topics for Deep Insightful Papers

Case studies are becoming increasingly popular both in Academia and in practical application across industries – and for good reasons. It is an effective way to investigate an authentic problem in the field, as opposed to a laboratory, where you cannot create all the complex conditions of real-life.

That is why topics to write your case study on are diverse as the life itself. It is a suitable format for almost any field – Law, Medicine, Business, Engineering, Social Studies, Phycology, Linguistics, and so on. If you are looking for some case study topic ideas for inspiration, here are some examples that our  essay writers  have collected for you.

The Influence of Topics On Case Study Format

Case study format is practical, it focuses on a specific subject – a person, a company, or an event, either current or historical – and studies it in detail. However, depending on a subject, methods may vary from interviewing people or filling out questionnaires to wielding specialized equipment and taking regular measurements.

For example, the latest case study topics revolve around various online phenomena, so collecting material for research would involve scrolling through social media feeds and taking screenshots. Whereas if you decided to study the influence of the judge’s age on the severity of the sentence for your Law class, you would probably have to collect your data in libraries and court archives.

Therefore, how to pick your topic will depend not only on your academic interests but also on the availability of particular research methods to you.

Business Case Study Research Topics

Business case study is probably the most famous category of all. It is the best way to illustrate challenges that a particular company might encounter, along with its limitations and possible solutions. Many marketing, management, and business administration textbooks for dummies use case studies to illustrate basic concepts of the discipline, success and failure stories, etc.

However, writing such an informed analysis of a real company requires a high level of competence. If you were assigned a case study paper and you don’t know what to do, you can always turn to our case study writing service for help. Our writers have expertise in their respective fields and years of writing practice, so you can be sure of an excellent result.

Here are some case studies research topic examples involving famous companies and brands:

• Dunkin Donuts Case Study: The Opening of New Dunkin Donuts Locations
• TiVo Case Study
• Starbucks Failure in Australia Case Study
• Walmart Case Study: E-commerce and Competitive Advantage
• LEGO Case Study: Identification and Analysis of Strategic Issues
• New Heritage Doll Company Case Study
• Costco Case Study: Analysis Of Costco Wholesale Strategic Management Decisions
• Boeing Case Study: SWOT Analysis
• Nestle Case Study: Nescafe's Current Market Position in Italy
• FedEx Case Study: Strategic Management
• EuroDisney Case Study: Problems And Causes Of Problems At Euro Disney
• Optical Distortion Case Study
• Monsanto Case Study Analysis
• Cleveland Clinic Case Study
• JC Penney Case Study
• The Sweet Dreams Motel Case Study
• Key Strategic Challenges Facing Apple Computer Case Study

Good Case Study Topics For Students

Students in high school, college, and university often receive some easy case study topics for practice: to learn how to write a case study as such and to investigate a particular problem deeper. Here are some of the examples:

• Sexual Harassment Case Studies
• Business Ethics Case Study Example
• Gun Control Case Studies: The Debate On Keeping Guns
• NASA Case Study: NASA Project Management Challenges
• Jeffrey Dahmer Case Study
• Sales Management Case Study
• Sole Proprietorship Case Study Example
• Management Organizational Behavior Case Study
• The Efficiency of Meditation for Treating Bipolar Disorder
• Differences in Agoraphobia Manifestations in Men and Women
• Augmented Reality Simulations as Treatment for Alzheimer Patients
• Australia as an Example of Unstable Ecosystem
• Implications of Voluntary DNA Testing for Unsolved Crime Investigations and Connected Ethical Issues
• Cannibalistic Product Interaction in Virtual Megastores (Amazon, eBay, AliExpress, Wish)
• How Long The Impact of an Oil Spill Last
• Effectiveness of Affirmative Action Policies

Best Wacky Case Study Topic Examples

If you are still at a loss for what is a good topic for case study, let us remind you that you are able to use anything, as long as it provides enough information to analyze and make conclusions. To give you some idea of how wide the circle of possibilities is, here are some wacky and unconventional examples of case study topics:

• Robin Hood Case Study
• Girl Scout Cookies Case Study
• Mental Disorders of “Hamlet” Characters
• Do Mosquitos Prefer a Particular Blood Type?
• Which Type of Flea Jumps Higher: a Dog’s or a Cat’s?
• Photobombing in Victorian and Edwardian Era Portraits
• Correlation between Substances Abuse and Cryptids Sightings
• Do Woodpeckers Get Headaches?
• The Effects of Marijuana on Bees
• Do Cats Have Sense of Humor?
• Do Parrots Have a Preference in Art Styles?
• Which is the Best Way for Curing Hiccups?
• Correlation between Megapixels Parameter of the Camera and Instagram Likes Received
• Do Dogs Prefer Beautiful People for Owners?
• Who Are Fussier Eaters – Toddlers or Cats?
• Blind Tasting of Soft Drinks: Can Devotees Recognize Their Favorite Brand?
• How Long Do International Students Maintain The Personal Space Distance of Their Home Culture

Did You Find Those Case Study Ideas Interesting?

Great! We aim to please. Then we also urge you to check out our case study example page where you can find loads more interesting case study topics and real case study papers written by students like you.

If, however, you’ve found that none of those fit the problem you wish to investigate, we can custom-write the example for you, or even come up with an idea for your project from scratch. Let us know!

Jana Rooheart

Jana Rooheart came to WOWESSAYS™ with a mission to put together and then slice and dice our vast practical experience in crafting all kinds of academic papers. Jana is an aspired blogger with rich expertise in psychology, digital learning tools, and creative writing. In this blog, she willingly shares tricks of pencraft and mind-altering ideas about academic writing any student will find utterly beneficial.

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Blog Graphic Design 15+ Professional Case Study Examples [Design Tips + Templates]

15+ Professional Case Study Examples [Design Tips + Templates]

Written by: Alice Corner Jan 12, 2023

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

• What is a Case Study?

Business Case Study Examples

Simple case study examples.

• Marketing Case Study Examples

Sales Case Study Examples

• Case Study FAQs

What is a case study?

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

Marketing Case Study Template

A marketing case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A marketing case study typically includes:

• Company background and history
• The challenge
• How you helped
• Specific actions taken
• Visuals or Data
• Client testimonials

Here’s an example of a marketing case study template:

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Marketing case study examples

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Case Study Examples Summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case Study FAQ

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers , business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

• Why do you use our tool or service?
• How often do you use our tool or service?
• What does the process of using our product look like to you?
• If our product didn’t exist, what would you be doing instead?
• What is the number one benefit you’ve found from using our tool?

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All You Wanted to Know About How to Write a Case Study

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

• Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
• Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
• Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
• Critical case studies explore the causes and effects of a certain case.
• Illustrative case studies describe certain events, investigating outcomes and lessons learned.

Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.

Case Study Format

The case study format is typically made up of eight parts:

• Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
• Background. Provide background information and the most relevant facts. Isolate the issues.
• Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
• Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
• Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
• Implementation. Explain how to put the specific strategies into action.
• References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

• Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
• Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
• Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
• Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
• Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: ' WHAT IS A CREDIBLE SOURCES ?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

• Correctly identify the concepts, theories, and practices in the discipline.
• Identify the relevant theories and principles associated with the particular study.
• Evaluate legal and ethical principles and apply them to your decision-making.
• Recognize the global importance and contribution of your case.
• Construct a coherent summary and explanation of the study.
• Demonstrate analytical and critical-thinking skills.
• Explain the interrelationships between the environment and nature.
• Integrate theory and practice of the discipline within the analysis.

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Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

• Statement of the issue: Alcoholism is a disease rather than a weakness of character.
• Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
• Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
• Hypotheses: Drinking in excess can lead to the use of other drugs.
• Importance of your story: How the information you present can help people with their addictions.
• Background of the story: Include an explanation of why you chose this topic.
• Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
• Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
• Strong argument 2: ex. X amount of people started drinking by their mid-teens.
• Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
• Concluding statement: I have researched if alcoholism is a disease and found out that…
• Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

• Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
• In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
• Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
• Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
• At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

• Check that you follow the correct case study format, also in regards to text formatting.
• Check that your work is consistent with its referencing and citation style.
• Micro-editing — check for grammar and spelling issues.
• Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

• Overgeneralization – Do not go into further research that deviates from the main problem.
• Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
• Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

• A title that attracts some attention and describes your study
• The title should have the words “case study” in it
• The title should range between 5-9 words in length
• Your name and contact information
• Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.

Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.

Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

Get Help Form Qualified Writers

Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.

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What Is A Case Study?

How to cite a case study in apa, how to write a case study.

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

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Writing A Case Study

Case Study Examples

Brilliant Case Study Examples and Templates For Your Help

15 min read

People also read

A Complete Case Study Writing Guide With Examples

Simple Case Study Format for Students to Follow

Understand the Types of Case Study Here

It’s no surprise that writing a case study is one of the most challenging academic tasks for students. You’re definitely not alone here!

Most people don't realize that there are specific guidelines to follow when writing a case study. If you don't know where to start, it's easy to get overwhelmed and give up before you even begin.

Don't worry! Let us help you out!

We've collected over 25 free case study examples with solutions just for you. These samples with solutions will help you win over your panel and score high marks on your case studies.

So, what are you waiting for? Let's dive in and learn the secrets to writing a successful case study.

• 1. An Overview of Case Studies
• 2. Case Study Examples for Students
• 3. Business Case Study Examples
• 4. Medical Case Study Examples
• 5. Psychology Case Study Examples 
• 6. Sales Case Study Examples
• 7. Interview Case Study Examples
• 8. Marketing Case Study Examples
• 9. Tips to Write a Good Case Study

An Overview of Case Studies

A case study is a research method used to study a particular individual, group, or situation in depth. It involves analyzing and interpreting data from a variety of sources to gain insight into the subject being studied. 

Case studies are often used in psychology, business, and education to explore complicated problems and find solutions. They usually have detailed descriptions of the subject, background info, and an analysis of the main issues.

The goal of a case study is to provide a comprehensive understanding of the subject. Typically, case studies can be divided into three parts, challenges, solutions, and results. 

Here is a case study sample PDF so you can have a clearer understanding of what a case study actually is:

Case Study Sample PDF

How to Write a Case Study Examples

Learn how to write a case study with the help of our comprehensive case study guide.

Case Study Examples for Students

Quite often, students are asked to present case studies in their academic journeys. The reason instructors assign case studies is for students to sharpen their critical analysis skills, understand how companies make profits, etc.

Below are some case study examples in research, suitable for students:

Case Study Example in Software Engineering

Qualitative Research Case Study Sample

Software Quality Assurance Case Study

Social Work Case Study Example

Ethical Case Study

Case Study Example PDF

These examples can guide you on how to structure and format your own case studies.

Struggling with formatting your case study? Check this case study format guide and perfect your document’s structure today.

Business Case Study Examples

A business case study examines a business’s specific challenge or goal and how it should be solved. Business case studies usually focus on several details related to the initial challenge and proposed solution. 

To help you out, here are some samples so you can create case studies that are related to businesses: 

Here are some more business case study examples:

Business Case Studies PDF

Business Case Studies Example

Typically, a business case study discovers one of your customer's stories and how you solved a problem for them. It allows your prospects to see how your solutions address their needs. 

Medical Case Study Examples

Medical case studies are an essential part of medical education. They help students to understand how to diagnose and treat patients. 

Here are some medical case study examples to help you.

Medical Case Study Example

Nursing Case Study Example

Want to understand the various types of case studies? Check out our types of case study blog to select the perfect type.

Psychology Case Study Examples 

Case studies are a great way of investigating individuals with psychological abnormalities. This is why it is a very common assignment in psychology courses. 

By examining all the aspects of your subject’s life, you discover the possible causes of exhibiting such behavior. 

For your help, here are some interesting psychology case study examples:

Psychology Case Study Example

Mental Health Case Study Example

Sales Case Study Examples

Case studies are important tools for sales teams’ performance improvement. By examining sales successes, teams can gain insights into effective strategies and create action plans to employ similar tactics.

By researching case studies of successful sales campaigns, sales teams can more accurately identify challenges and develop solutions.

Sales Case Study Example

Interview Case Study Examples

Interview case studies provide businesses with invaluable information. This data allows them to make informed decisions related to certain markets or subjects.

Interview Case Study Example

Marketing Case Study Examples

Marketing case studies are real-life stories that showcase how a business solves a problem. They typically discuss how a business achieves a goal using a specific marketing strategy or tactic.

They typically describe a challenge faced by a business, the solution implemented, and the results achieved.

This is a short sample marketing case study for you to get an idea of what an actual marketing case study looks like.

 Here are some more popular marketing studies that show how companies use case studies as a means of marketing and promotion:

“Chevrolet Discover the Unexpected” by Carol H. Williams

This case study explores Chevrolet's “ DTU Journalism Fellows ” program. The case study uses the initials “DTU” to generate interest and encourage readers to learn more. 

Multiple types of media, such as images and videos, are used to explain the challenges faced. The case study concludes with an overview of the achievements that were met.

Key points from the case study include:

• Using a well-known brand name in the title can create interest.
• Combining different media types, such as headings, images, and videos, can help engage readers and make the content more memorable.
• Providing a summary of the key achievements at the end of the case study can help readers better understand the project's impact.

“The Met” by Fantasy

“ The Met ” by Fantasy is a fictional redesign of the Metropolitan Museum of Art in New York City, created by the design studio Fantasy. The case study clearly and simply showcases the museum's website redesign.

The Met emphasizes the website’s features and interface by showcasing each section of the interface individually, allowing the readers to concentrate on the significant elements.

For those who prefer text, each feature includes an objective description. The case study also includes a “Contact Us” call-to-action at the bottom of the page, inviting visitors to contact the company.

Key points from this “The Met” include:

• Keeping the case study simple and clean can help readers focus on the most important aspects.
• Presenting the features and solutions with a visual showcase can be more effective than writing a lot of text.
• Including a clear call-to-action at the end of the case study can encourage visitors to contact the company for more information.

“Better Experiences for All” by Herman Miller

Herman Miller's minimalist approach to furniture design translates to their case study, “ Better Experiences for All ”, for a Dubai hospital. The page features a captivating video with closed-captioning and expandable text for accessibility.

The case study presents a wealth of information in a concise format, enabling users to grasp the complexities of the strategy with ease. It concludes with a client testimonial and a list of furniture items purchased from the brand.

Key points from the “Better Experiences” include:

• Make sure your case study is user-friendly by including accessibility features like closed captioning and expandable text.
• Include a list of products that were used in the project to guide potential customers.

“NetApp” by Evisort 

Evisort's case study on “ NetApp ” stands out for its informative and compelling approach. The study begins with a client-centric overview of NetApp, strategically directing attention to the client rather than the company or team involved.

The case study incorporates client quotes and explores NetApp’s challenges during COVID-19. Evisort showcases its value as a client partner by showing how its services supported NetApp through difficult times. 

• Provide an overview of the company in the client’s words, and put focus on the customer. 
• Highlight how your services can help clients during challenging times.
• Make your case study accessible by providing it in various formats.

“Red Sox Season Campaign,” by CTP Boston

The “ Red Sox Season Campaign ” showcases a perfect blend of different media, such as video, text, and images. Upon visiting the page, the video plays automatically, there are videos of Red Sox players, their images, and print ads that can be enlarged with a click.

The page features an intuitive design and invites viewers to appreciate CTP's well-rounded campaign for Boston's beloved baseball team. There’s also a CTA that prompts viewers to learn how CTP can create a similar campaign for their brand.

Some key points to take away from the “Red Sox Season Campaign”: 

• Including a variety of media such as video, images, and text can make your case study more engaging and compelling.
• Include a call-to-action at the end of your study that encourages viewers to take the next step towards becoming a customer or prospect.

“Airbnb + Zendesk” by Zendesk

The case study by Zendesk, titled “ Airbnb + Zendesk : Building a powerful solution together,” showcases a true partnership between Airbnb and Zendesk. 

The article begins with an intriguing opening statement, “Halfway around the globe is a place to stay with your name on it. At least for a weekend,” and uses stunning images of beautiful Airbnb locations to captivate readers.

Instead of solely highlighting Zendesk's product, the case study is crafted to tell a good story and highlight Airbnb's service in detail. This strategy makes the case study more authentic and relatable.

Some key points to take away from this case study are:

• Use client's offerings' images rather than just screenshots of your own product or service.
• To begin the case study, it is recommended to include a distinct CTA. For instance, Zendesk presents two alternatives, namely to initiate a trial or seek a solution.

“Influencer Marketing” by Trend and WarbyParker

The case study "Influencer Marketing" by Trend and Warby Parker highlights the potential of influencer content marketing, even when working with a limited budget. 

The “Wearing Warby” campaign involved influencers wearing Warby Parker glasses during their daily activities, providing a glimpse of the brand's products in use. 

This strategy enhanced the brand's relatability with influencers' followers. While not detailing specific tactics, the case study effectively illustrates the impact of third-person case studies in showcasing campaign results.

Key points to take away from this case study are:

• Influencer marketing can be effective even with a limited budget.
• Showcasing products being used in everyday life can make a brand more approachable and relatable.
• Third-person case studies can be useful in highlighting the success of a campaign.

Marketing Case Study Template

Marketing Case Study Example

Now that you have read multiple case study examples, hop on to our tips.

Tips to Write a Good Case Study

Here are some note-worthy tips to craft a winning case study 

• Define the purpose of the case study This will help you to focus on the most important aspects of the case. The case study objective helps to ensure that your finished product is concise and to the point.
• Choose a real-life example. One of the best ways to write a successful case study is to choose a real-life example. This will give your readers a chance to see how the concepts apply in a real-world setting.
• Keep it brief. This means that you should only include information that is directly relevant to your topic and avoid adding unnecessary details.
• Use strong evidence. To make your case study convincing, you will need to use strong evidence. This can include statistics, data from research studies, or quotes from experts in the field.
• Edit and proofread your work. Before you submit your case study, be sure to edit and proofread your work carefully. This will help to ensure that there are no errors and that your paper is clear and concise.

There you go!

We’re sure that now you have secrets to writing a great case study at your fingertips! This blog teaches the key guidelines of various case studies with samples. So grab your pen and start crafting a winning case study right away!

Having said that, we do understand that some of you might be having a hard time writing compelling case studies.

But worry not! Our expert case study writing service is here to take all your case-writing blues away! 

With 100% thorough research guaranteed, our online essay service can craft an amazing case study within 24 hours! 

So why delay? Let us help you shine in the eyes of your instructor!

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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Case Study Research Method in Psychology

Saul Mcleod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul Mcleod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

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Olivia Guy-Evans, MSc

Associate Editor for Simply Psychology

BSc (Hons) Psychology, MSc Psychology of Education

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.

On This Page:

Case studies are in-depth investigations of a person, group, event, or community. Typically, data is gathered from various sources using several methods (e.g., observations & interviews).

The case study research method originated in clinical medicine (the case history, i.e., the patient’s personal history). In psychology, case studies are often confined to the study of a particular individual.

The information is mainly biographical and relates to events in the individual’s past (i.e., retrospective), as well as to significant events that are currently occurring in his or her everyday life.

The case study is not a research method, but researchers select methods of data collection and analysis that will generate material suitable for case studies.

Freud (1909a, 1909b) conducted very detailed investigations into the private lives of his patients in an attempt to both understand and help them overcome their illnesses.

This makes it clear that the case study is a method that should only be used by a psychologist, therapist, or psychiatrist, i.e., someone with a professional qualification.

There is an ethical issue of competence. Only someone qualified to diagnose and treat a person can conduct a formal case study relating to atypical (i.e., abnormal) behavior or atypical development.

 Famous Case Studies

• Anna O – One of the most famous case studies, documenting psychoanalyst Josef Breuer’s treatment of “Anna O” (real name Bertha Pappenheim) for hysteria in the late 1800s using early psychoanalytic theory.
• Little Hans – A child psychoanalysis case study published by Sigmund Freud in 1909 analyzing his five-year-old patient Herbert Graf’s house phobia as related to the Oedipus complex.
• Bruce/Brenda – Gender identity case of the boy (Bruce) whose botched circumcision led psychologist John Money to advise gender reassignment and raise him as a girl (Brenda) in the 1960s.
• Genie Wiley – Linguistics/psychological development case of the victim of extreme isolation abuse who was studied in 1970s California for effects of early language deprivation on acquiring speech later in life.
• Phineas Gage – One of the most famous neuropsychology case studies analyzes personality changes in railroad worker Phineas Gage after an 1848 brain injury involving a tamping iron piercing his skull.

Clinical Case Studies

• Studying the effectiveness of psychotherapy approaches with an individual patient
• Assessing and treating mental illnesses like depression, anxiety disorders, PTSD
• Neuropsychological cases investigating brain injuries or disorders

Child Psychology Case Studies

• Studying psychological development from birth through adolescence
• Cases of learning disabilities, autism spectrum disorders, ADHD
• Effects of trauma, abuse, deprivation on development

Types of Case Studies

• Explanatory case studies : Used to explore causation in order to find underlying principles. Helpful for doing qualitative analysis to explain presumed causal links.
• Exploratory case studies : Used to explore situations where an intervention being evaluated has no clear set of outcomes. It helps define questions and hypotheses for future research.
• Descriptive case studies : Describe an intervention or phenomenon and the real-life context in which it occurred. It is helpful for illustrating certain topics within an evaluation.
• Multiple-case studies : Used to explore differences between cases and replicate findings across cases. Helpful for comparing and contrasting specific cases.
• Intrinsic : Used to gain a better understanding of a particular case. Helpful for capturing the complexity of a single case.
• Collective : Used to explore a general phenomenon using multiple case studies. Helpful for jointly studying a group of cases in order to inquire into the phenomenon.

Where Do You Find Data for a Case Study?

There are several places to find data for a case study. The key is to gather data from multiple sources to get a complete picture of the case and corroborate facts or findings through triangulation of evidence. Most of this information is likely qualitative (i.e., verbal description rather than measurement), but the psychologist might also collect numerical data.

1. Primary sources

• Interviews – Interviewing key people related to the case to get their perspectives and insights. The interview is an extremely effective procedure for obtaining information about an individual, and it may be used to collect comments from the person’s friends, parents, employer, workmates, and others who have a good knowledge of the person, as well as to obtain facts from the person him or herself.
• Observations – Observing behaviors, interactions, processes, etc., related to the case as they unfold in real-time.
• Documents & Records – Reviewing private documents, diaries, public records, correspondence, meeting minutes, etc., relevant to the case.

2. Secondary sources

• News/Media – News coverage of events related to the case study.
• Academic articles – Journal articles, dissertations etc. that discuss the case.
• Government reports – Official data and records related to the case context.
• Books/films – Books, documentaries or films discussing the case.

3. Archival records

Searching historical archives, museum collections and databases to find relevant documents, visual/audio records related to the case history and context.

Public archives like newspapers, organizational records, photographic collections could all include potentially relevant pieces of information to shed light on attitudes, cultural perspectives, common practices and historical contexts related to psychology.

4. Organizational records

Organizational records offer the advantage of often having large datasets collected over time that can reveal or confirm psychological insights.

Of course, privacy and ethical concerns regarding confidential data must be navigated carefully.

However, with proper protocols, organizational records can provide invaluable context and empirical depth to qualitative case studies exploring the intersection of psychology and organizations.

• Organizational/industrial psychology research : Organizational records like employee surveys, turnover/retention data, policies, incident reports etc. may provide insight into topics like job satisfaction, workplace culture and dynamics, leadership issues, employee behaviors etc.
• Clinical psychology : Therapists/hospitals may grant access to anonymized medical records to study aspects like assessments, diagnoses, treatment plans etc. This could shed light on clinical practices.
• School psychology : Studies could utilize anonymized student records like test scores, grades, disciplinary issues, and counseling referrals to study child development, learning barriers, effectiveness of support programs, and more.

How do I Write a Case Study in Psychology?

Follow specified case study guidelines provided by a journal or your psychology tutor. General components of clinical case studies include: background, symptoms, assessments, diagnosis, treatment, and outcomes. Interpreting the information means the researcher decides what to include or leave out. A good case study should always clarify which information is the factual description and which is an inference or the researcher’s opinion.

1. Introduction

• Provide background on the case context and why it is of interest, presenting background information like demographics, relevant history, and presenting problem.
• Compare briefly to similar published cases if applicable. Clearly state the focus/importance of the case.

2. Case Presentation

• Describe the presenting problem in detail, including symptoms, duration,and impact on daily life.
• Include client demographics like age and gender, information about social relationships, and mental health history.
• Describe all physical, emotional, and/or sensory symptoms reported by the client.
• Use patient quotes to describe the initial complaint verbatim. Follow with full-sentence summaries of relevant history details gathered, including key components that led to a working diagnosis.
• Summarize clinical exam results, namely orthopedic/neurological tests, imaging, lab tests, etc. Note actual results rather than subjective conclusions. Provide images if clearly reproducible/anonymized.
• Clearly state the working diagnosis or clinical impression before transitioning to management.

3. Management and Outcome

• Indicate the total duration of care and number of treatments given over what timeframe. Use specific names/descriptions for any therapies/interventions applied.
• Present the results of the intervention,including any quantitative or qualitative data collected.
• For outcomes, utilize visual analog scales for pain, medication usage logs, etc., if possible. Include patient self-reports of improvement/worsening of symptoms. Note the reason for discharge/end of care.

4. Discussion

• Analyze the case, exploring contributing factors, limitations of the study, and connections to existing research.
• Analyze the effectiveness of the intervention,considering factors like participant adherence, limitations of the study, and potential alternative explanations for the results.
• Identify any questions raised in the case analysis and relate insights to established theories and current research if applicable. Avoid definitive claims about physiological explanations.
• Offer clinical implications, and suggest future research directions.

5. Additional Items

• Thank specific assistants for writing support only. No patient acknowledgments.
• References should directly support any key claims or quotes included.
• Use tables/figures/images only if substantially informative. Include permissions and legends/explanatory notes.
• Provides detailed (rich qualitative) information.
• Provides insight for further research.
• Permitting investigation of otherwise impractical (or unethical) situations.

Case studies allow a researcher to investigate a topic in far more detail than might be possible if they were trying to deal with a large number of research participants (nomothetic approach) with the aim of ‘averaging’.

Because of their in-depth, multi-sided approach, case studies often shed light on aspects of human thinking and behavior that would be unethical or impractical to study in other ways.

Research that only looks into the measurable aspects of human behavior is not likely to give us insights into the subjective dimension of experience, which is important to psychoanalytic and humanistic psychologists.

Case studies are often used in exploratory research. They can help us generate new ideas (that might be tested by other methods). They are an important way of illustrating theories and can help show how different aspects of a person’s life are related to each other.

The method is, therefore, important for psychologists who adopt a holistic point of view (i.e., humanistic psychologists ).

Limitations

• Lacking scientific rigor and providing little basis for generalization of results to the wider population.
• Researchers’ own subjective feelings may influence the case study (researcher bias).
• Difficult to replicate.
• Time-consuming and expensive.
• The volume of data, together with the time restrictions in place, impacted the depth of analysis that was possible within the available resources.

Because a case study deals with only one person/event/group, we can never be sure if the case study investigated is representative of the wider body of “similar” instances. This means the conclusions drawn from a particular case may not be transferable to other settings.

Because case studies are based on the analysis of qualitative (i.e., descriptive) data , a lot depends on the psychologist’s interpretation of the information she has acquired.

This means that there is a lot of scope for Anna O , and it could be that the subjective opinions of the psychologist intrude in the assessment of what the data means.

For example, Freud has been criticized for producing case studies in which the information was sometimes distorted to fit particular behavioral theories (e.g., Little Hans ).

This is also true of Money’s interpretation of the Bruce/Brenda case study (Diamond, 1997) when he ignored evidence that went against his theory.

Breuer, J., & Freud, S. (1895).  Studies on hysteria . Standard Edition 2: London.

Curtiss, S. (1981). Genie: The case of a modern wild child .

Diamond, M., & Sigmundson, K. (1997). Sex Reassignment at Birth: Long-term Review and Clinical Implications. Archives of Pediatrics & Adolescent Medicine , 151(3), 298-304

Freud, S. (1909a). Analysis of a phobia of a five year old boy. In The Pelican Freud Library (1977), Vol 8, Case Histories 1, pages 169-306

Freud, S. (1909b). Bemerkungen über einen Fall von Zwangsneurose (Der “Rattenmann”). Jb. psychoanal. psychopathol. Forsch ., I, p. 357-421; GW, VII, p. 379-463; Notes upon a case of obsessional neurosis, SE , 10: 151-318.

Harlow J. M. (1848). Passage of an iron rod through the head.  Boston Medical and Surgical Journal, 39 , 389–393.

Harlow, J. M. (1868).  Recovery from the Passage of an Iron Bar through the Head .  Publications of the Massachusetts Medical Society. 2  (3), 327-347.

Money, J., & Ehrhardt, A. A. (1972).  Man & Woman, Boy & Girl : The Differentiation and Dimorphism of Gender Identity from Conception to Maturity. Baltimore, Maryland: Johns Hopkins University Press.

Money, J., & Tucker, P. (1975). Sexual signatures: On being a man or a woman.

Further Information

• Case Study Approach
• Case Study Method
• Enhancing the Quality of Case Studies in Health Services Research
• “We do things together” A case study of “couplehood” in dementia
• Using mixed methods for evaluating an integrative approach to cancer care: a case study

Related Articles

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Qualitative Data Coding

What Is a Focus Group?

Cross-Cultural Research Methodology In Psychology

What Is Internal Validity In Research?

Research Methodology , Statistics

What Is Face Validity In Research? Importance & How To Measure

Criterion Validity: Definition & Examples

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Case Study Template

Good case studies tell a compelling story to potential clients of how your company rose to the occasion. The Case Study Template will help you showcase your company’s credibility in solving a particularly challenging client problem and prove to potential clients that you have what it takes to perform well. Specifically, case studies can help you:

• Highlight your expertise in delivering measurable results based on KPIs.
• Position your brand as an authority in your industry to attract potential customers.
• Provide visual proof of your skills, experience, and expertise as a company.
• Showcase your perseverance in handling difficult projects or campaigns.

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Other Case Study Templates

How to create an effective Case Study with Xtensio

• Click and start editing, no account or credit card required. Follow along with the instructional copy. Add charts, graphs, images, and videos to customize your case study. Drag & drop. Resize. It’s the easiest editor ever.
• Customize everything to match your brand. Define your style guide; Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your case studies.
• Work on the key details of your case study together on the cloud. Add colleagues (or clients) to collaborate on the case study template. Changes automatically save and sync across all devices, in real-time.
• Share a link. Present a slideshow. Embed. Download a PDF/PNG. Your case study seamlessly adapts to your workflow. No more jumping from tool-to-tool to create different types of deliverables.
• Reuse and repurpose. Save your own custom case study templates. Or copy and merge into other documents.

Follow along step-by-step with the Case Study how-to guide .

What is a case study?

An effective case study is a great way to show potential clients, customers, and stakeholders how valuable your product or service is by explaining how your business solved a particularly challenging client problem.

Marketing case studies examine a single client situation in-depth and provide a detailed analysis of how your organization resolved the challenge.

The best case studies not only tell a story about your company but also contain some hard measurable metrics. This allows you to highlight your successes in a way that will make an ideal potential customer become your customer. Essentially, a case study is an effective way to learn about your business and a great marketing tool.

When looking for potential projects to use for a case study, look for ones that:

• Involved a particular challenge that required a unique set of skills that your company possesses
• Received special awards, press coverage or accolades
• Involved a high profile project
• Involved a well-known (preferably Fortune 500) brand or company

The most important element of your case study is that it must show a real-life example to relate to your target client. While a good case study showcases your company, a great case study makes the reader want to start a conversation with you.

What information should be included in a case study?

The first thing to consider is who will be reading your case studies. Messages and their delivery resonate differently, depending on who is on the receiving end. For example, a thirty-something software entrepreneur will measure success differently than a fifty-something CEO of a large corporation. Understanding your target audience will help you tell your case study in a way that will effectively speak to them.

When gathering information for your case study, interview happy customers and ask questions to your potential case study subject that align with the story you are trying to tell. No case study will be the same, and your questions will vary from client to client.

Before you contact the customer, consider interview questions so you have an idea of what you need to produce a compelling case study demonstrating your potential to succeed.

At the end of the information-gathering process, you should have a solid understanding of the following to outline how your product was the best solution for the customers’ particular challenge:

• The client’s initial challenge
• Why did the client choose your company
• Your company’s approach to the problem
• The solution and implementation process
• The results and final measures of success

Some questions to ask your client during the initial interview:

• Can you give a brief description of your company?
• How did you first hear about our product or service?
• What challenges or pain points prompted using our product? 
• What were you looking for in a solution to your problem? 
• Did you have any roadblocks while using our product? 

Don’t forget to talk to your colleagues and get their perspectives on the project when writing your case study. You may also want to include some quotes from internal stakeholders or project leads to make an even more compelling case study.

How do you write a case study?

When writing a case study, make sure you know who you’re talking to. Your audience, i.e. who would be interested in your product or service, should be your main focus when you create a case study. Once you’ve compiled your facts, format the story so that it will appeal to potential customers.

The format and content of case study templates vary, but in general, your business case study should look like a strong landing page: brief, pictorial, and engaging.

Xtensio’s case study template includes instructional copy to show you everything you need to know to create a real-life example of your company’s strengths. The template is organized into sections and modules designed to make your case study flow like a well-planned story and we’ve broken the template into three main sections: the snapshot, the body and the footer. 

The Snapshot

This section is designed to give a quick overview of your story and prompt readers to want to learn more. Consider it an executive summary, a book cover, or a brief description in an online store. It should have enough information to grab a potential customer’s attention, but not so much that they will stop reading. Include client details, the project name, and a brief description of the problem, as well as quantitative metrics that demonstrate your accomplishment.

You can also include the date the case study was originally published here to help potential customers identify if your product or service is a good fit for them right now. 

This section is the meat of your case study and will focus on customer results. Like any good story, it will have a beginning, a middle and an end. Classic western storytelling uses a pretty standard formula that includes a problem, the approach taken to solve it, the solution and the end results. The body of Xtensio’s case study template is divided into four key areas that align to these story elements: the Challenge, the Approach, the Solution and the Results. Here, make sure you explain using your product for a certain use case and describe how your service helped the client.

To close your case study, end with a short paragraph about who your company is, as well as your contact information. This is handy if your business case study becomes separated from your company’s website information somehow.

If you plan on sharing the case study online, make sure to add the links to your website and social media handles, using our social media module. If you are planning to print, then don’t forget to spell out the name of your website and/or add a contact phone number and email address.

Invite feedback and participation by your colleagues and the client by inviting them to collaborate on the case study template in real-time. Once you are satisfied with your case study, you can add it to your website, share it on your social channels, use it in presentations, or send out emails to potential clients. You can also download a pdf version that can be printed and shared. 

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Onboarding New Employees in a Hybrid Workplace

• Dawn Klinghoffer,
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New research from Microsoft on how much time new hires should spend in the office during their first 90 days.

As you’re navigating hybrid work, it’s a good moment to assess how your onboarding processes enable or empower your new hires to thrive. Researchers at Microsoft have conducted and identified studies that suggest that onboarding to a new role, team, or company is a key moment for building connections with the new manager and team and doing so a few days in person provides unique benefits. But just requiring newcomers to be onsite full time doesn’t guarantee success. The authors explain and offer examples of how onboarding that truly helps new employees thrive in the modern workplace is less about face time and more about intention, structure, and resources.

During the pandemic, companies around the world explored new ways of working that challenged long-held assumptions and beliefs about where work gets done. Many companies, including Microsoft , saw the benefits of flexible work and wanted to offer employees a chance to continue to work in a hybrid environment, while balancing the needs of the organization.

• Dawn Klinghoffer is the head of people analytics at Microsoft.
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2024 Theses Doctoral

Statistically Efficient Methods for Computation-Aware Uncertainty Quantification and Rare-Event Optimization

He, Shengyi

The thesis covers two fundamental topics that are important across the disciplines of operations research, statistics and even more broadly, namely stochastic optimization and uncertainty quantification, with the common theme to address both statistical accuracy and computational constraints. Here, statistical accuracy encompasses the precision of estimated solutions in stochastic optimization, as well as the tightness or reliability of confidence intervals. Computational concerns arise from rare events or expensive models, necessitating efficient sampling methods or computation procedures. In the first half of this thesis, we study stochastic optimization that involves rare events, which arises in various contexts including risk-averse decision-making and training of machine learning models. Because of the presence of rare events, crude Monte Carlo methods can be prohibitively inefficient, as it takes a sample size reciprocal to the rare-event probability to obtain valid statistical information about the rare-event. To address this issue, we investigate the use of importance sampling (IS) to reduce the required sample size. IS is commonly used to handle rare events, and the idea is to sample from an alternative distribution that hits the rare event more frequently and adjusts the estimator with a likelihood ratio to retain unbiasedness. While IS has been long studied, most of its literature focuses on estimation problems and methodologies to obtain good IS in these contexts. Contrary to these studies, the first half of this thesis provides a systematic study on the efficient use of IS in stochastic optimization. In Chapter 2, we propose an adaptive procedure that converts an efficient IS for gradient estimation to an efficient IS procedure for stochastic optimization. Then, in Chapter 3, we provide an efficient IS for gradient estimation, which serves as the input for the procedure in Chapter 2. In the second half of this thesis, we study uncertainty quantification in the sense of constructing a confidence interval (CI) for target model quantities or prediction. We are interested in the setting of expensive black-box models, which means that we are confined to using a low number of model runs, and we also lack the ability to obtain auxiliary model information such as gradients. In this case, a classical method is batching, which divides data into a few batches and then constructs a CI based on the batched estimates. Another method is the recently proposed cheap bootstrap that is constructed on a few resamples in a similar manner as batching. These methods could save computation since they do not need an accurate variability estimator which requires sufficient model evaluations to obtain. Instead, they cancel out the variability when constructing pivotal statistics, and thus obtain asymptotically valid t-distribution-based CIs with only few batches or resamples. The second half of this thesis studies several theoretical aspects of these computation-aware CI construction methods. In Chapter 4, we study the statistical optimality on CI tightness among various computation-aware CIs. Then, in Chapter 5, we study the higher-order coverage errors of batching methods. Finally, Chapter 6 is a related investigation on the higher-order coverage and correction of distributionally robust optimization (DRO) as another CI construction tool, which assumes an amount of analytical information on the model but bears similarity to Chapter 5 in terms of analysis techniques.

• Operations research
• Stochastic processes--Mathematical models
• Mathematical optimization
• Bootstrap (Statistics)
• Sampling (Statistics)

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