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Understanding Data Presentations (Guide + Examples)

In this age of overwhelming information, the skill to effectively convey data has become extremely valuable. Initiating a discussion on data presentation types involves thoughtful consideration of the nature of your data and the message you aim to convey. Different types of visualizations serve distinct purposes. Whether you’re dealing with how to develop a report or simply trying to communicate complex information, how you present data influences how well your audience understands and engages with it. This extensive guide leads you through the different ways of data presentation.

Table of Contents

What is a Data Presentation?

What should a data presentation include, line graphs, treemap chart, scatter plot, how to choose a data presentation type, recommended data presentation templates, common mistakes done in data presentation.

A data presentation is a slide deck that aims to disclose quantitative information to an audience through the use of visual formats and narrative techniques derived from data analysis, making complex data understandable and actionable. This process requires a series of tools, such as charts, graphs, tables, infographics, dashboards, and so on, supported by concise textual explanations to improve understanding and boost retention rate.

Data presentations require us to cull data in a format that allows the presenter to highlight trends, patterns, and insights so that the audience can act upon the shared information. In a few words, the goal of data presentations is to enable viewers to grasp complicated concepts or trends quickly, facilitating informed decision-making or deeper analysis.

Data presentations go beyond the mere usage of graphical elements. Seasoned presenters encompass visuals with the art of data storytelling , so the speech skillfully connects the points through a narrative that resonates with the audience. Depending on the purpose – inspire, persuade, inform, support decision-making processes, etc. – is the data presentation format that is better suited to help us in this journey.

To nail your upcoming data presentation, ensure to count with the following elements:

• Clear Objectives: Understand the intent of your presentation before selecting the graphical layout and metaphors to make content easier to grasp.
• Engaging introduction: Use a powerful hook from the get-go. For instance, you can ask a big question or present a problem that your data will answer. Take a look at our guide on how to start a presentation for tips & insights.
• Structured Narrative: Your data presentation must tell a coherent story. This means a beginning where you present the context, a middle section in which you present the data, and an ending that uses a call-to-action. Check our guide on presentation structure for further information.
• Visual Elements: These are the charts, graphs, and other elements of visual communication we ought to use to present data. This article will cover one by one the different types of data representation methods we can use, and provide further guidance on choosing between them.
• Insights and Analysis: This is not just showcasing a graph and letting people get an idea about it. A proper data presentation includes the interpretation of that data, the reason why it’s included, and why it matters to your research.
• Conclusion & CTA: Ending your presentation with a call to action is necessary. Whether you intend to wow your audience into acquiring your services, inspire them to change the world, or whatever the purpose of your presentation, there must be a stage in which you convey all that you shared and show the path to staying in touch. Plan ahead whether you want to use a thank-you slide, a video presentation, or which method is apt and tailored to the kind of presentation you deliver.
• Q&A Session: After your speech is concluded, allocate 3-5 minutes for the audience to raise any questions about the information you disclosed. This is an extra chance to establish your authority on the topic. Check our guide on questions and answer sessions in presentations here.

Bar charts are a graphical representation of data using rectangular bars to show quantities or frequencies in an established category. They make it easy for readers to spot patterns or trends. Bar charts can be horizontal or vertical, although the vertical format is commonly known as a column chart. They display categorical, discrete, or continuous variables grouped in class intervals [1] . They include an axis and a set of labeled bars horizontally or vertically. These bars represent the frequencies of variable values or the values themselves. Numbers on the y-axis of a vertical bar chart or the x-axis of a horizontal bar chart are called the scale.

Real-Life Application of Bar Charts

Let’s say a sales manager is presenting sales to their audience. Using a bar chart, he follows these steps.

Step 1: Selecting Data

The first step is to identify the specific data you will present to your audience.

The sales manager has highlighted these products for the presentation.

• Product A: Men’s Shoes
• Product B: Women’s Apparel
• Product C: Electronics
• Product D: Home Decor

Step 2: Choosing Orientation

Opt for a vertical layout for simplicity. Vertical bar charts help compare different categories in case there are not too many categories [1] . They can also help show different trends. A vertical bar chart is used where each bar represents one of the four chosen products. After plotting the data, it is seen that the height of each bar directly represents the sales performance of the respective product.

It is visible that the tallest bar (Electronics – Product C) is showing the highest sales. However, the shorter bars (Women’s Apparel – Product B and Home Decor – Product D) need attention. It indicates areas that require further analysis or strategies for improvement.

Step 3: Colorful Insights

Different colors are used to differentiate each product. It is essential to show a color-coded chart where the audience can distinguish between products.

• Men’s Shoes (Product A): Yellow
• Women’s Apparel (Product B): Orange
• Electronics (Product C): Violet
• Home Decor (Product D): Blue

Bar charts are straightforward and easily understandable for presenting data. They are versatile when comparing products or any categorical data [2] . Bar charts adapt seamlessly to retail scenarios. Despite that, bar charts have a few shortcomings. They cannot illustrate data trends over time. Besides, overloading the chart with numerous products can lead to visual clutter, diminishing its effectiveness.

For more information, check our collection of bar chart templates for PowerPoint .

Line graphs help illustrate data trends, progressions, or fluctuations by connecting a series of data points called ‘markers’ with straight line segments. This provides a straightforward representation of how values change [5] . Their versatility makes them invaluable for scenarios requiring a visual understanding of continuous data. In addition, line graphs are also useful for comparing multiple datasets over the same timeline. Using multiple line graphs allows us to compare more than one data set. They simplify complex information so the audience can quickly grasp the ups and downs of values. From tracking stock prices to analyzing experimental results, you can use line graphs to show how data changes over a continuous timeline. They show trends with simplicity and clarity.

Real-life Application of Line Graphs

To understand line graphs thoroughly, we will use a real case. Imagine you’re a financial analyst presenting a tech company’s monthly sales for a licensed product over the past year. Investors want insights into sales behavior by month, how market trends may have influenced sales performance and reception to the new pricing strategy. To present data via a line graph, you will complete these steps.

First, you need to gather the data. In this case, your data will be the sales numbers. For example:

• January: $45,000
• February: $55,000
• March: $45,000
• April: $60,000
• May: $ 70,000
• June: $65,000
• July: $62,000
• August: $68,000
• September: $81,000
• October: $76,000
• November: $87,000
• December: $91,000

After choosing the data, the next step is to select the orientation. Like bar charts, you can use vertical or horizontal line graphs. However, we want to keep this simple, so we will keep the timeline (x-axis) horizontal while the sales numbers (y-axis) vertical.

Step 3: Connecting Trends

After adding the data to your preferred software, you will plot a line graph. In the graph, each month’s sales are represented by data points connected by a line.

Step 4: Adding Clarity with Color

If there are multiple lines, you can also add colors to highlight each one, making it easier to follow.

Line graphs excel at visually presenting trends over time. These presentation aids identify patterns, like upward or downward trends. However, too many data points can clutter the graph, making it harder to interpret. Line graphs work best with continuous data but are not suitable for categories.

For more information, check our collection of line chart templates for PowerPoint and our article about how to make a presentation graph .

A data dashboard is a visual tool for analyzing information. Different graphs, charts, and tables are consolidated in a layout to showcase the information required to achieve one or more objectives. Dashboards help quickly see Key Performance Indicators (KPIs). You don’t make new visuals in the dashboard; instead, you use it to display visuals you’ve already made in worksheets [3] .

Keeping the number of visuals on a dashboard to three or four is recommended. Adding too many can make it hard to see the main points [4]. Dashboards can be used for business analytics to analyze sales, revenue, and marketing metrics at a time. They are also used in the manufacturing industry, as they allow users to grasp the entire production scenario at the moment while tracking the core KPIs for each line.

Real-Life Application of a Dashboard

Consider a project manager presenting a software development project’s progress to a tech company’s leadership team. He follows the following steps.

Step 1: Defining Key Metrics

To effectively communicate the project’s status, identify key metrics such as completion status, budget, and bug resolution rates. Then, choose measurable metrics aligned with project objectives.

Step 2: Choosing Visualization Widgets

After finalizing the data, presentation aids that align with each metric are selected. For this project, the project manager chooses a progress bar for the completion status and uses bar charts for budget allocation. Likewise, he implements line charts for bug resolution rates.

Step 3: Dashboard Layout

Key metrics are prominently placed in the dashboard for easy visibility, and the manager ensures that it appears clean and organized.

Dashboards provide a comprehensive view of key project metrics. Users can interact with data, customize views, and drill down for detailed analysis. However, creating an effective dashboard requires careful planning to avoid clutter. Besides, dashboards rely on the availability and accuracy of underlying data sources.

For more information, check our article on how to design a dashboard presentation , and discover our collection of dashboard PowerPoint templates .

Treemap charts represent hierarchical data structured in a series of nested rectangles [6] . As each branch of the ‘tree’ is given a rectangle, smaller tiles can be seen representing sub-branches, meaning elements on a lower hierarchical level than the parent rectangle. Each one of those rectangular nodes is built by representing an area proportional to the specified data dimension.

Treemaps are useful for visualizing large datasets in compact space. It is easy to identify patterns, such as which categories are dominant. Common applications of the treemap chart are seen in the IT industry, such as resource allocation, disk space management, website analytics, etc. Also, they can be used in multiple industries like healthcare data analysis, market share across different product categories, or even in finance to visualize portfolios.

Real-Life Application of a Treemap Chart

Let’s consider a financial scenario where a financial team wants to represent the budget allocation of a company. There is a hierarchy in the process, so it is helpful to use a treemap chart. In the chart, the top-level rectangle could represent the total budget, and it would be subdivided into smaller rectangles, each denoting a specific department. Further subdivisions within these smaller rectangles might represent individual projects or cost categories.

Step 1: Define Your Data Hierarchy

While presenting data on the budget allocation, start by outlining the hierarchical structure. The sequence will be like the overall budget at the top, followed by departments, projects within each department, and finally, individual cost categories for each project.

• Top-level rectangle: Total Budget
• Second-level rectangles: Departments (Engineering, Marketing, Sales)
• Third-level rectangles: Projects within each department
• Fourth-level rectangles: Cost categories for each project (Personnel, Marketing Expenses, Equipment)

Step 2: Choose a Suitable Tool

It’s time to select a data visualization tool supporting Treemaps. Popular choices include Tableau, Microsoft Power BI, PowerPoint, or even coding with libraries like D3.js. It is vital to ensure that the chosen tool provides customization options for colors, labels, and hierarchical structures.

Here, the team uses PowerPoint for this guide because of its user-friendly interface and robust Treemap capabilities.

Step 3: Make a Treemap Chart with PowerPoint

After opening the PowerPoint presentation, they chose “SmartArt” to form the chart. The SmartArt Graphic window has a “Hierarchy” category on the left.  Here, you will see multiple options. You can choose any layout that resembles a Treemap. The “Table Hierarchy” or “Organization Chart” options can be adapted. The team selects the Table Hierarchy as it looks close to a Treemap.

Step 5: Input Your Data

After that, a new window will open with a basic structure. They add the data one by one by clicking on the text boxes. They start with the top-level rectangle, representing the total budget.  

Step 6: Customize the Treemap

By clicking on each shape, they customize its color, size, and label. At the same time, they can adjust the font size, style, and color of labels by using the options in the “Format” tab in PowerPoint. Using different colors for each level enhances the visual difference.

Treemaps excel at illustrating hierarchical structures. These charts make it easy to understand relationships and dependencies. They efficiently use space, compactly displaying a large amount of data, reducing the need for excessive scrolling or navigation. Additionally, using colors enhances the understanding of data by representing different variables or categories.

In some cases, treemaps might become complex, especially with deep hierarchies.  It becomes challenging for some users to interpret the chart. At the same time, displaying detailed information within each rectangle might be constrained by space. It potentially limits the amount of data that can be shown clearly. Without proper labeling and color coding, there’s a risk of misinterpretation.

A heatmap is a data visualization tool that uses color coding to represent values across a two-dimensional surface. In these, colors replace numbers to indicate the magnitude of each cell. This color-shaded matrix display is valuable for summarizing and understanding data sets with a glance [7] . The intensity of the color corresponds to the value it represents, making it easy to identify patterns, trends, and variations in the data.

As a tool, heatmaps help businesses analyze website interactions, revealing user behavior patterns and preferences to enhance overall user experience. In addition, companies use heatmaps to assess content engagement, identifying popular sections and areas of improvement for more effective communication. They excel at highlighting patterns and trends in large datasets, making it easy to identify areas of interest.

We can implement heatmaps to express multiple data types, such as numerical values, percentages, or even categorical data. Heatmaps help us easily spot areas with lots of activity, making them helpful in figuring out clusters [8] . When making these maps, it is important to pick colors carefully. The colors need to show the differences between groups or levels of something. And it is good to use colors that people with colorblindness can easily see.

Check our detailed guide on how to create a heatmap here. Also discover our collection of heatmap PowerPoint templates .

Pie charts are circular statistical graphics divided into slices to illustrate numerical proportions. Each slice represents a proportionate part of the whole, making it easy to visualize the contribution of each component to the total.

The size of the pie charts is influenced by the value of data points within each pie. The total of all data points in a pie determines its size. The pie with the highest data points appears as the largest, whereas the others are proportionally smaller. However, you can present all pies of the same size if proportional representation is not required [9] . Sometimes, pie charts are difficult to read, or additional information is required. A variation of this tool can be used instead, known as the donut chart , which has the same structure but a blank center, creating a ring shape. Presenters can add extra information, and the ring shape helps to declutter the graph.

Pie charts are used in business to show percentage distribution, compare relative sizes of categories, or present straightforward data sets where visualizing ratios is essential.

Real-Life Application of Pie Charts

Consider a scenario where you want to represent the distribution of the data. Each slice of the pie chart would represent a different category, and the size of each slice would indicate the percentage of the total portion allocated to that category.

Step 1: Define Your Data Structure

Imagine you are presenting the distribution of a project budget among different expense categories.

• Column A: Expense Categories (Personnel, Equipment, Marketing, Miscellaneous)
• Column B: Budget Amounts ($40,000, $30,000, $20,000, $10,000) Column B represents the values of your categories in Column A.

Step 2: Insert a Pie Chart

Using any of the accessible tools, you can create a pie chart. The most convenient tools for forming a pie chart in a presentation are presentation tools such as PowerPoint or Google Slides.  You will notice that the pie chart assigns each expense category a percentage of the total budget by dividing it by the total budget.

For instance:

• Personnel: $40,000 / ($40,000 + $30,000 + $20,000 + $10,000) = 40%
• Equipment: $30,000 / ($40,000 + $30,000 + $20,000 + $10,000) = 30%
• Marketing: $20,000 / ($40,000 + $30,000 + $20,000 + $10,000) = 20%
• Miscellaneous: $10,000 / ($40,000 + $30,000 + $20,000 + $10,000) = 10%

You can make a chart out of this or just pull out the pie chart from the data.

3D pie charts and 3D donut charts are quite popular among the audience. They stand out as visual elements in any presentation slide, so let’s take a look at how our pie chart example would look in 3D pie chart format.

Step 03: Results Interpretation

The pie chart visually illustrates the distribution of the project budget among different expense categories. Personnel constitutes the largest portion at 40%, followed by equipment at 30%, marketing at 20%, and miscellaneous at 10%. This breakdown provides a clear overview of where the project funds are allocated, which helps in informed decision-making and resource management. It is evident that personnel are a significant investment, emphasizing their importance in the overall project budget.

Pie charts provide a straightforward way to represent proportions and percentages. They are easy to understand, even for individuals with limited data analysis experience. These charts work well for small datasets with a limited number of categories.

However, a pie chart can become cluttered and less effective in situations with many categories. Accurate interpretation may be challenging, especially when dealing with slight differences in slice sizes. In addition, these charts are static and do not effectively convey trends over time.

For more information, check our collection of pie chart templates for PowerPoint .

Histograms present the distribution of numerical variables. Unlike a bar chart that records each unique response separately, histograms organize numeric responses into bins and show the frequency of reactions within each bin [10] . The x-axis of a histogram shows the range of values for a numeric variable. At the same time, the y-axis indicates the relative frequencies (percentage of the total counts) for that range of values.

Whenever you want to understand the distribution of your data, check which values are more common, or identify outliers, histograms are your go-to. Think of them as a spotlight on the story your data is telling. A histogram can provide a quick and insightful overview if you’re curious about exam scores, sales figures, or any numerical data distribution.

Real-Life Application of a Histogram

In the histogram data analysis presentation example, imagine an instructor analyzing a class’s grades to identify the most common score range. A histogram could effectively display the distribution. It will show whether most students scored in the average range or if there are significant outliers.

Step 1: Gather Data

He begins by gathering the data. The scores of each student in class are gathered to analyze exam scores.

After arranging the scores in ascending order, bin ranges are set.

Step 2: Define Bins

Bins are like categories that group similar values. Think of them as buckets that organize your data. The presenter decides how wide each bin should be based on the range of the values. For instance, the instructor sets the bin ranges based on score intervals: 60-69, 70-79, 80-89, and 90-100.

Step 3: Count Frequency

Now, he counts how many data points fall into each bin. This step is crucial because it tells you how often specific ranges of values occur. The result is the frequency distribution, showing the occurrences of each group.

Here, the instructor counts the number of students in each category.

• 60-69: 1 student (Kate)
• 70-79: 4 students (David, Emma, Grace, Jack)
• 80-89: 7 students (Alice, Bob, Frank, Isabel, Liam, Mia, Noah)
• 90-100: 3 students (Clara, Henry, Olivia)

Step 4: Create the Histogram

It’s time to turn the data into a visual representation. Draw a bar for each bin on a graph. The width of the bar should correspond to the range of the bin, and the height should correspond to the frequency.  To make your histogram understandable, label the X and Y axes.

In this case, the X-axis should represent the bins (e.g., test score ranges), and the Y-axis represents the frequency.

The histogram of the class grades reveals insightful patterns in the distribution. Most students, with seven students, fall within the 80-89 score range. The histogram provides a clear visualization of the class’s performance. It showcases a concentration of grades in the upper-middle range with few outliers at both ends. This analysis helps in understanding the overall academic standing of the class. It also identifies the areas for potential improvement or recognition.

Thus, histograms provide a clear visual representation of data distribution. They are easy to interpret, even for those without a statistical background. They apply to various types of data, including continuous and discrete variables. One weak point is that histograms do not capture detailed patterns in students’ data, with seven compared to other visualization methods.

A scatter plot is a graphical representation of the relationship between two variables. It consists of individual data points on a two-dimensional plane. This plane plots one variable on the x-axis and the other on the y-axis. Each point represents a unique observation. It visualizes patterns, trends, or correlations between the two variables.

Scatter plots are also effective in revealing the strength and direction of relationships. They identify outliers and assess the overall distribution of data points. The points’ dispersion and clustering reflect the relationship’s nature, whether it is positive, negative, or lacks a discernible pattern. In business, scatter plots assess relationships between variables such as marketing cost and sales revenue. They help present data correlations and decision-making.

Real-Life Application of Scatter Plot

A group of scientists is conducting a study on the relationship between daily hours of screen time and sleep quality. After reviewing the data, they managed to create this table to help them build a scatter plot graph:

In the provided example, the x-axis represents Daily Hours of Screen Time, and the y-axis represents the Sleep Quality Rating.

The scientists observe a negative correlation between the amount of screen time and the quality of sleep. This is consistent with their hypothesis that blue light, especially before bedtime, has a significant impact on sleep quality and metabolic processes.

There are a few things to remember when using a scatter plot. Even when a scatter diagram indicates a relationship, it doesn’t mean one variable affects the other. A third factor can influence both variables. The more the plot resembles a straight line, the stronger the relationship is perceived [11] . If it suggests no ties, the observed pattern might be due to random fluctuations in data. When the scatter diagram depicts no correlation, whether the data might be stratified is worth considering.

Choosing the appropriate data presentation type is crucial when making a presentation . Understanding the nature of your data and the message you intend to convey will guide this selection process. For instance, when showcasing quantitative relationships, scatter plots become instrumental in revealing correlations between variables. If the focus is on emphasizing parts of a whole, pie charts offer a concise display of proportions. Histograms, on the other hand, prove valuable for illustrating distributions and frequency patterns. 

Bar charts provide a clear visual comparison of different categories. Likewise, line charts excel in showcasing trends over time, while tables are ideal for detailed data examination. Starting a presentation on data presentation types involves evaluating the specific information you want to communicate and selecting the format that aligns with your message. This ensures clarity and resonance with your audience from the beginning of your presentation.

1. Fact Sheet Dashboard for Data Presentation

Convey all the data you need to present in this one-pager format, an ideal solution tailored for users looking for presentation aids. Global maps, donut chats, column graphs, and text neatly arranged in a clean layout presented in light and dark themes.

Use This Template

2. 3D Column Chart Infographic PPT Template

Represent column charts in a highly visual 3D format with this PPT template. A creative way to present data, this template is entirely editable, and we can craft either a one-page infographic or a series of slides explaining what we intend to disclose point by point.

3. Data Circles Infographic PowerPoint Template

An alternative to the pie chart and donut chart diagrams, this template features a series of curved shapes with bubble callouts as ways of presenting data. Expand the information for each arch in the text placeholder areas.

4. Colorful Metrics Dashboard for Data Presentation

This versatile dashboard template helps us in the presentation of the data by offering several graphs and methods to convert numbers into graphics. Implement it for e-commerce projects, financial projections, project development, and more.

5. Animated Data Presentation Tools for PowerPoint & Google Slides

A slide deck filled with most of the tools mentioned in this article, from bar charts, column charts, treemap graphs, pie charts, histogram, etc. Animated effects make each slide look dynamic when sharing data with stakeholders.

6. Statistics Waffle Charts PPT Template for Data Presentations

This PPT template helps us how to present data beyond the typical pie chart representation. It is widely used for demographics, so it’s a great fit for marketing teams, data science professionals, HR personnel, and more.

7. Data Presentation Dashboard Template for Google Slides

A compendium of tools in dashboard format featuring line graphs, bar charts, column charts, and neatly arranged placeholder text areas. 

8. Weather Dashboard for Data Presentation

Share weather data for agricultural presentation topics, environmental studies, or any kind of presentation that requires a highly visual layout for weather forecasting on a single day. Two color themes are available.

9. Social Media Marketing Dashboard Data Presentation Template

Intended for marketing professionals, this dashboard template for data presentation is a tool for presenting data analytics from social media channels. Two slide layouts featuring line graphs and column charts.

10. Project Management Summary Dashboard Template

A tool crafted for project managers to deliver highly visual reports on a project’s completion, the profits it delivered for the company, and expenses/time required to execute it. 4 different color layouts are available.

11. Profit & Loss Dashboard for PowerPoint and Google Slides

A must-have for finance professionals. This typical profit & loss dashboard includes progress bars, donut charts, column charts, line graphs, and everything that’s required to deliver a comprehensive report about a company’s financial situation.

Overwhelming visuals

One of the mistakes related to using data-presenting methods is including too much data or using overly complex visualizations. They can confuse the audience and dilute the key message.

Inappropriate chart types

Choosing the wrong type of chart for the data at hand can lead to misinterpretation. For example, using a pie chart for data that doesn’t represent parts of a whole is not right.

Lack of context

Failing to provide context or sufficient labeling can make it challenging for the audience to understand the significance of the presented data.

Inconsistency in design

Using inconsistent design elements and color schemes across different visualizations can create confusion and visual disarray.

Failure to provide details

Simply presenting raw data without offering clear insights or takeaways can leave the audience without a meaningful conclusion.

Lack of focus

Not having a clear focus on the key message or main takeaway can result in a presentation that lacks a central theme.

Visual accessibility issues

Overlooking the visual accessibility of charts and graphs can exclude certain audience members who may have difficulty interpreting visual information.

In order to avoid these mistakes in data presentation, presenters can benefit from using presentation templates . These templates provide a structured framework. They ensure consistency, clarity, and an aesthetically pleasing design, enhancing data communication’s overall impact.

Understanding and choosing data presentation types are pivotal in effective communication. Each method serves a unique purpose, so selecting the appropriate one depends on the nature of the data and the message to be conveyed. The diverse array of presentation types offers versatility in visually representing information, from bar charts showing values to pie charts illustrating proportions. 

Using the proper method enhances clarity, engages the audience, and ensures that data sets are not just presented but comprehensively understood. By appreciating the strengths and limitations of different presentation types, communicators can tailor their approach to convey information accurately, developing a deeper connection between data and audience understanding.

[1] Government of Canada, S.C. (2021) 5 Data Visualization 5.2 Bar Chart , 5.2 Bar chart .  https://www150.statcan.gc.ca/n1/edu/power-pouvoir/ch9/bargraph-diagrammeabarres/5214818-eng.htm

[2] Kosslyn, S.M., 1989. Understanding charts and graphs. Applied cognitive psychology, 3(3), pp.185-225. https://apps.dtic.mil/sti/pdfs/ADA183409.pdf

[3] Creating a Dashboard . https://it.tufts.edu/book/export/html/1870

[4] https://www.goldenwestcollege.edu/research/data-and-more/data-dashboards/index.html

[5] https://www.mit.edu/course/21/21.guide/grf-line.htm

[6] Jadeja, M. and Shah, K., 2015, January. Tree-Map: A Visualization Tool for Large Data. In GSB@ SIGIR (pp. 9-13). https://ceur-ws.org/Vol-1393/gsb15proceedings.pdf#page=15

[7] Heat Maps and Quilt Plots. https://www.publichealth.columbia.edu/research/population-health-methods/heat-maps-and-quilt-plots

[8] EIU QGIS WORKSHOP. https://www.eiu.edu/qgisworkshop/heatmaps.php

[9] About Pie Charts.  https://www.mit.edu/~mbarker/formula1/f1help/11-ch-c8.htm

[10] Histograms. https://sites.utexas.edu/sos/guided/descriptive/numericaldd/descriptiven2/histogram/ [11] https://asq.org/quality-resources/scatter-diagram

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Data presentation: A comprehensive guide

Learn how to create data presentation effectively and communicate your insights in a way that is clear, concise, and engaging.

Raja Bothra

Building presentations

Hey there, fellow data enthusiast!

Welcome to our comprehensive guide on data presentation.

Whether you're an experienced presenter or just starting, this guide will help you present your data like a pro.

We'll dive deep into what data presentation is, why it's crucial, and how to master it. So, let's embark on this data-driven journey together.

What is data presentation?

Data presentation is the art of transforming raw data into a visual format that's easy to understand and interpret. It's like turning numbers and statistics into a captivating story that your audience can quickly grasp. When done right, data presentation can be a game-changer, enabling you to convey complex information effectively.

Why are data presentations important?

Imagine drowning in a sea of numbers and figures. That's how your audience might feel without proper data presentation. Here's why it's essential:

• Clarity : Data presentations make complex information clear and concise.
• Engagement : Visuals, such as charts and graphs, grab your audience's attention.
• Comprehension : Visual data is easier to understand than long, numerical reports.
• Decision-making : Well-presented data aids informed decision-making.
• Impact : It leaves a lasting impression on your audience.

Types of data presentation

Now, let's delve into the diverse array of data presentation methods, each with its own unique strengths and applications. We have three primary types of data presentation, and within these categories, numerous specific visualization techniques can be employed to effectively convey your data.

1. Textual presentation

Textual presentation harnesses the power of words and sentences to elucidate and contextualize your data. This method is commonly used to provide a narrative framework for the data, offering explanations, insights, and the broader implications of your findings. It serves as a foundation for a deeper understanding of the data's significance.

2. Tabular presentation

Tabular presentation employs tables to arrange and structure your data systematically. These tables are invaluable for comparing various data groups or illustrating how data evolves over time. They present information in a neat and organized format, facilitating straightforward comparisons and reference points.

3. Graphical presentation

Graphical presentation harnesses the visual impact of charts and graphs to breathe life into your data. Charts and graphs are powerful tools for spotlighting trends, patterns, and relationships hidden within the data. Let's explore some common graphical presentation methods:

• Bar charts: They are ideal for comparing different categories of data. In this method, each category is represented by a distinct bar, and the height of the bar corresponds to the value it represents. Bar charts provide a clear and intuitive way to discern differences between categories.
• Pie charts: It excel at illustrating the relative proportions of different data categories. Each category is depicted as a slice of the pie, with the size of each slice corresponding to the percentage of the total value it represents. Pie charts are particularly effective for showcasing the distribution of data.
• Line graphs: They are the go-to choice when showcasing how data evolves over time. Each point on the line represents a specific value at a particular time period. This method enables viewers to track trends and fluctuations effortlessly, making it perfect for visualizing data with temporal dimensions.
• Scatter plots: They are the tool of choice when exploring the relationship between two variables. In this method, each point on the plot represents a pair of values for the two variables in question. Scatter plots help identify correlations, outliers, and patterns within data pairs.

The selection of the most suitable data presentation method hinges on the specific dataset and the presentation's objectives. For instance, when comparing sales figures of different products, a bar chart shines in its simplicity and clarity. On the other hand, if your aim is to display how a product's sales have changed over time, a line graph provides the ideal visual narrative.

Additionally, it's crucial to factor in your audience's level of familiarity with data presentations. For a technical audience, more intricate visualization methods may be appropriate. However, when presenting to a general audience, opting for straightforward and easily understandable visuals is often the wisest choice.

In the world of data presentation, choosing the right method is akin to selecting the perfect brush for a masterpiece. Each tool has its place, and understanding when and how to use them is key to crafting compelling and insightful presentations. So, consider your data carefully, align your purpose, and paint a vivid picture that resonates with your audience.

What to include in data presentation

When creating your data presentation, remember these key components:

• Data points : Clearly state the data points you're presenting.
• Comparison : Highlight comparisons and trends in your data.
• Graphical methods : Choose the right chart or graph for your data.
• Infographics : Use visuals like infographics to make information more digestible.
• Numerical values : Include numerical values to support your visuals.
• Qualitative information : Explain the significance of the data.
• Source citation : Always cite your data sources.

How to structure an effective data presentation

Creating a well-structured data presentation is not just important; it's the backbone of a successful presentation. Here's a step-by-step guide to help you craft a compelling and organized presentation that captivates your audience:

1. Know your audience

Understanding your audience is paramount. Consider their needs, interests, and existing knowledge about your topic. Tailor your presentation to their level of understanding, ensuring that it resonates with them on a personal level. Relevance is the key.

2. Have a clear message

Every effective data presentation should convey a clear and concise message. Determine what you want your audience to learn or take away from your presentation, and make sure your message is the guiding light throughout your presentation. Ensure that all your data points align with and support this central message.

3. Tell a compelling story

Human beings are naturally wired to remember stories. Incorporate storytelling techniques into your presentation to make your data more relatable and memorable. Your data can be the backbone of a captivating narrative, whether it's about a trend, a problem, or a solution. Take your audience on a journey through your data.

4. Leverage visuals

Visuals are a powerful tool in data presentation. They make complex information accessible and engaging. Utilize charts, graphs, and images to illustrate your points and enhance the visual appeal of your presentation. Visuals should not just be an accessory; they should be an integral part of your storytelling.

5. Be clear and concise

Avoid jargon or technical language that your audience may not comprehend. Use plain language and explain your data points clearly. Remember, clarity is king. Each piece of information should be easy for your audience to digest.

6. Practice your delivery

Practice makes perfect. Rehearse your presentation multiple times before the actual delivery. This will help you deliver it smoothly and confidently, reducing the chances of stumbling over your words or losing track of your message.

A basic structure for an effective data presentation

Armed with a comprehensive comprehension of how to construct a compelling data presentation, you can now utilize this fundamental template for guidance:

In the introduction, initiate your presentation by introducing both yourself and the topic at hand. Clearly articulate your main message or the fundamental concept you intend to communicate.

Moving on to the body of your presentation, organize your data in a coherent and easily understandable sequence. Employ visuals generously to elucidate your points and weave a narrative that enhances the overall story. Ensure that the arrangement of your data aligns with and reinforces your central message.

As you approach the conclusion, succinctly recapitulate your key points and emphasize your core message once more. Conclude by leaving your audience with a distinct and memorable takeaway, ensuring that your presentation has a lasting impact.

Additional tips for enhancing your data presentation

To take your data presentation to the next level, consider these additional tips:

• Consistent design : Maintain a uniform design throughout your presentation. This not only enhances visual appeal but also aids in seamless comprehension.
• High-quality visuals : Ensure that your visuals are of high quality, easy to read, and directly relevant to your topic.
• Concise text : Avoid overwhelming your slides with excessive text. Focus on the most critical points, using visuals to support and elaborate.
• Anticipate questions : Think ahead about the questions your audience might pose. Be prepared with well-thought-out answers to foster productive discussions.

By following these guidelines, you can structure an effective data presentation that not only informs but also engages and inspires your audience. Remember, a well-structured presentation is the bridge that connects your data to your audience's understanding and appreciation.

Do’s and don'ts on a data presentation

• Use visuals : Incorporate charts and graphs to enhance understanding.
• Keep it simple : Avoid clutter and complexity.
• Highlight key points : Emphasize crucial data.
• Engage the audience : Encourage questions and discussions.
• Practice : Rehearse your presentation.

Don'ts:

• Overload with data : Less is often more; don't overwhelm your audience.
• Fit Unrelated data : Stay on topic; don't include irrelevant information.
• Neglect the audience : Ensure your presentation suits your audience's level of expertise.
• Read word-for-word : Avoid reading directly from slides.
• Lose focus : Stick to your presentation's purpose.

Summarizing key takeaways

• Definition : Data presentation is the art of visualizing complex data for better understanding.
• Importance : Data presentations enhance clarity, engage the audience, aid decision-making, and leave a lasting impact.
• Types : Textual, Tabular, and Graphical presentations offer various ways to present data.
• Choosing methods : Select the right method based on data, audience, and purpose.
• Components : Include data points, comparisons, visuals, infographics, numerical values, and source citations.
• Structure : Know your audience, have a clear message, tell a compelling story, use visuals, be concise, and practice.
• Do's and don'ts : Do use visuals, keep it simple, highlight key points, engage the audience, and practice. Don't overload with data, include unrelated information, neglect the audience's expertise, read word-for-word, or lose focus.

1. What is data presentation, and why is it important in 2023?

Data presentation is the process of visually representing data sets to convey information effectively to an audience. In an era where the amount of data generated is vast, visually presenting data using methods such as diagrams, graphs, and charts has become crucial. By simplifying complex data sets, presentation of the data may helps your audience quickly grasp much information without drowning in a sea of chart's, analytics, facts and figures.

2. What are some common methods of data presentation?

There are various methods of data presentation, including graphs and charts, histograms, and cumulative frequency polygons. Each method has its strengths and is often used depending on the type of data you're using and the message you want to convey. For instance, if you want to show data over time, try using a line graph. If you're presenting geographical data, consider to use a heat map.

3. How can I ensure that my data presentation is clear and readable?

To ensure that your data presentation is clear and readable, pay attention to the design and labeling of your charts. Don't forget to label the axes appropriately, as they are critical for understanding the values they represent. Don't fit all the information in one slide or in a single paragraph. Presentation software like Prezent and PowerPoint can help you simplify your vertical axis, charts and tables, making them much easier to understand.

4. What are some common mistakes presenters make when presenting data?

One common mistake is trying to fit too much data into a single chart, which can distort the information and confuse the audience. Another mistake is not considering the needs of the audience. Remember that your audience won't have the same level of familiarity with the data as you do, so it's essential to present the data effectively and respond to questions during a Q&A session.

5. How can I use data visualization to present important data effectively on platforms like LinkedIn?

When presenting data on platforms like LinkedIn, consider using eye-catching visuals like bar graphs or charts. Use concise captions and e.g., examples to highlight the single most important information in your data report. Visuals, such as graphs and tables, can help you stand out in the sea of textual content, making your data presentation more engaging and shareable among your LinkedIn connections.

Create your data presentation with prezent

Prezent can be a valuable tool for creating data presentations. Here's how Prezent can help you in this regard:

• Time savings : Prezent saves up to 70% of presentation creation time, allowing you to focus on data analysis and insights.
• On-brand consistency : Ensure 100% brand alignment with Prezent's brand-approved designs for professional-looking data presentations.
• Effortless collaboration : Real-time sharing and collaboration features make it easy for teams to work together on data presentations.
• Data storytelling : Choose from 50+ storylines to effectively communicate data insights and engage your audience.
• Personalization : Create tailored data presentations that resonate with your audience's preferences, enhancing the impact of your data.

In summary, Prezent streamlines the process of creating data presentations by offering time-saving features, ensuring brand consistency, promoting collaboration, and providing tools for effective data storytelling. Whether you need to present data to clients, stakeholders, or within your organization, Prezent can significantly enhance your presentation-making process.

So, go ahead, present your data with confidence, and watch your audience be wowed by your expertise.

Thank you for joining us on this data-driven journey. Stay tuned for more insights, and remember, data presentation is your ticket to making numbers come alive!

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It is the simplest form of data Presentation often used in schools or universities to provide a clearer picture to students, who are better able to capture the concepts effectively through a pictorial Presentation of simple data.

2. Column chart

It is a simplified version of the pictorial Presentation which involves the management of a larger amount of data being shared during the presentations and providing suitable clarity to the insights of the data.

3. Pie Charts

Pie charts provide a very descriptive & a 2D depiction of the data pertaining to comparisons or resemblance of data in two separate fields.

4. Bar charts

A bar chart that shows the accumulation of data with cuboid bars with different dimensions & lengths which are directly proportionate to the values they represent. The bars can be placed either vertically or horizontally depending on the data being represented.

5. Histograms

It is a perfect Presentation of the spread of numerical data. The main differentiation that separates data graphs and histograms are the gaps in the data graphs.

6. Box plots

Box plot or Box-plot is a way of representing groups of numerical data through quartiles. Data Presentation is easier with this style of graph dealing with the extraction of data to the minutes of difference.

Map Data graphs help you with data Presentation over an area to display the areas of concern. Map graphs are useful to make an exact depiction of data over a vast case scenario.

All these visual presentations share a common goal of creating meaningful insights and a platform to understand and manage the data in relation to the growth and expansion of one’s in-depth understanding of data & details to plan or execute future decisions or actions.

Importance of Data Presentation

Data Presentation could be both can be a deal maker or deal breaker based on the delivery of the content in the context of visual depiction.

Data Presentation tools are powerful communication tools that can simplify the data by making it easily understandable & readable at the same time while attracting & keeping the interest of its readers and effectively showcase large amounts of complex data in a simplified manner.

If the user can create an insightful presentation of the data in hand with the same sets of facts and figures, then the results promise to be impressive.

There have been situations where the user has had a great amount of data and vision for expansion but the presentation drowned his/her vision.

To impress the higher management and top brass of a firm, effective presentation of data is needed.

Data Presentation helps the clients or the audience to not spend time grasping the concept and the future alternatives of the business and to convince them to invest in the company & turn it profitable both for the investors & the company.

Although data presentation has a lot to offer, the following are some of the major reason behind the essence of an effective presentation:-

• Many consumers or higher authorities are interested in the interpretation of data, not the raw data itself. Therefore, after the analysis of the data, users should represent the data with a visual aspect for better understanding and knowledge.
• The user should not overwhelm the audience with a number of slides of the presentation and inject an ample amount of texts as pictures that will speak for themselves.
• Data presentation often happens in a nutshell with each department showcasing their achievements towards company growth through a graph or a histogram.
• Providing a brief description would help the user to attain attention in a small amount of time while informing the audience about the context of the presentation
• The inclusion of pictures, charts, graphs and tables in the presentation help for better understanding the potential outcomes.
• An effective presentation would allow the organization to determine the difference with the fellow organization and acknowledge its flaws. Comparison of data would assist them in decision making.

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Present Your Data Like a Pro

• Joel Schwartzberg

Demystify the numbers. Your audience will thank you.

While a good presentation has data, data alone doesn’t guarantee a good presentation. It’s all about how that data is presented. The quickest way to confuse your audience is by sharing too many details at once. The only data points you should share are those that significantly support your point — and ideally, one point per chart. To avoid the debacle of sheepishly translating hard-to-see numbers and labels, rehearse your presentation with colleagues sitting as far away as the actual audience would. While you’ve been working with the same chart for weeks or months, your audience will be exposed to it for mere seconds. Give them the best chance of comprehending your data by using simple, clear, and complete language to identify X and Y axes, pie pieces, bars, and other diagrammatic elements. Try to avoid abbreviations that aren’t obvious, and don’t assume labeled components on one slide will be remembered on subsequent slides. Every valuable chart or pie graph has an “Aha!” zone — a number or range of data that reveals something crucial to your point. Make sure you visually highlight the “Aha!” zone, reinforcing the moment by explaining it to your audience.

With so many ways to spin and distort information these days, a presentation needs to do more than simply share great ideas — it needs to support those ideas with credible data. That’s true whether you’re an executive pitching new business clients, a vendor selling her services, or a CEO making a case for change.

• JS Joel Schwartzberg oversees executive communications for a major national nonprofit, is a professional presentation coach, and is the author of Get to the Point! Sharpen Your Message and Make Your Words Matter and The Language of Leadership: How to Engage and Inspire Your Team . You can find him on LinkedIn and X. TheJoelTruth

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Data Collection, Presentation and Analysis

• First Online: 25 May 2023

Cite this chapter

• Uche M. Mbanaso 4 ,
• Lucienne Abrahams 5 &
• Kennedy Chinedu Okafor 6  

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This chapter covers the topics of data collection, data presentation and data analysis. It gives attention to data collection for studies based on experiments, on data derived from existing published or unpublished data sets, on observation, on simulation and digital twins, on surveys, on interviews and on focus group discussions. One of the interesting features of this chapter is the section dealing with using measurement scales in quantitative research, including nominal scales, ordinal scales, interval scales and ratio scales. It explains key facets of qualitative research including ethical clearance requirements. The chapter discusses the importance of data visualization as key to effective presentation of data, including tabular forms, graphical forms and visual charts such as those generated by Atlas.ti analytical software.

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Mbanaso, U.M., Abrahams, L., Okafor, K.C. (2023). Data Collection, Presentation and Analysis. In: Research Techniques for Computer Science, Information Systems and Cybersecurity. Springer, Cham. https://doi.org/10.1007/978-3-031-30031-8_7

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Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

• Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

• Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

• Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

• Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

• Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

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ChartExpo Survey

Mastering Art of Data Presentation for Compelling Insights

You have a bunch of numbers, and you want to make them look good. You could just throw them all onto a spreadsheet and call it a day.

But where’s the fun in that?

Instead, you can use presentation of data methods to bring your data to life and make it more engaging. Data presentation is like a fancy dress party for numbers. Here, data puts on their finest outfits and strut their stuff.

But, like at any party, there are different ways to make an entrance. Various methods of data presentation can make your information shine brighter than a disco ball.

You can dress them up in bar charts, line graphs, pie charts, etc. Each method has a unique style and purpose. All you have to do is choose the one that best suits your data. Then, tailor it to tell your story.

Let’s explore the different methods of data presentation and discover how to transform data into a captivating spectacle.

Table of Content:

What is data presentation.

• Significance of Effective
• Various Approaches

Tips for Effective Presentation of Data

• Implementation

Data presentation refers to organizing and displaying data meaningfully and clearly. It involves transforming raw data into perfect data storytelling that can be easily interpreted and analyzed. Effective presentation enhances comprehension, facilitates decision-making, and supports communication.

Significance of Effective Data Presentation

Data presentation plays a crucial role in conveying information, insights, and trends effectively. Here are some reasons why it is invaluable:

• Clarity and comprehension:  Data in its raw form can be complex and overwhelming. Data presentation simplifies the information and presents it in a manner that is easy to understand. It transforms numbers and statistics into visual and structured formats, facilitating a swift grasp of the key points.
• Facilitates decision-making: Whether in business, research, or government, decision-makers rely on data to make informed choices. The presentation helps identify trends, patterns, and areas needing attention.
• Effective communication: Data presentation bridges the gap between data experts and non-experts. Consequently, it makes it possible to effectively communicate findings, research, and insights to a broader audience.
• Comparison and analysis: Data presentation methods like charts and graphs facilitate comparisons and data analysis. Visualizing data side by side or over time can reveal patterns and relationships not evident in raw data.
• Audience engagement: Effective presentation techniques help engage the audience by presenting information in a visually stimulating way. This enhances understanding and increases the likelihood of the audience retaining the information.
• Persuasion and influence: Data presentation is often used for persuasion and influence. It helps to highlight key data points, emphasize important information, and support the presenter’s arguments. Thus making it easier to convince and persuade others of a particular viewpoint or argument.
• Problem-solving and analysis:  Presenting data in a structured and organized manner makes identifying patterns, correlations, and anomalies easier. Consequently, this leads to more accurate analysis and problem-solving.
• Collaboration and teamwork: Effective presentation of data promotes collaboration and teamwork. Team members can easily share and discuss information, leading to better collaboration and effective decision-making.
• Real-time analysis: With the advent of data visualization tools and dashboards, the presentation of data allows for real-time analysis. Consequently, you can monitor key metrics and respond to changing conditions swiftly.
• Data transparency: Transparent ways of presenting data are essential for building trust, especially in government and research contexts. They provide a clear view of the data sources, methodology, and results, fostering accountability.

Various Approaches to Data Presentation

Tables are one of the most straightforward and widely used methods for the presentation of data. They consist of rows and columns, with each cell containing data. Tables are handy for presenting structured and detailed information in a clear and organized format. They excel at showing precise values and directly comparing categories or data points.

Charts and Graphs

Charts and graphs visually simplify complex data, enhancing comprehension. Charts employ bars, lines, or columns for data display. On the other hand, graphs use points, lines, and curves to illustrate variable relationships.

Charts and graphs come in various types:

• Bar charts: Used to compare discrete categories or values, bar charts display data as rectangular bars. They are excellent for showing comparisons and ranking items.
• Line graphs: Ideal for illustrating trends and changes over time, line graphs connect data points with lines. This makes them suitable for time-series data.
• Pie charts: These circular charts depict parts of a whole, showing the proportions and percentages of a data set.
• Scatter plots: Scatter plots display data points on a grid, illustrating relationships and correlations between variables.
• Histograms: Histograms are used to represent data distributions and frequencies. They provide insights into the spread and skewness of data.

Infographics

Infographics merge text, graphics, and visuals to present data concisely and captivatingly. They excel at simplifying complex ideas and presenting statistics in an easily understandable, visually pleasing way. They find common use in marketing, journalism, and education, enhancing data accessibility for a wide audience.

Dashboards are dynamic, tailor-made interfaces that provide real-time data visualization and analytics. They streamline monitoring Key Performance Indicators (KPIs) and metric tracking and facilitate data-driven decision-making .

Heatmaps use color intensity to represent data values, showing the concentration/distribution of data across a specific area. They are valuable for visualizing data patterns, such as website user activity (click heatmaps). Or areas of high and low interest in an image.

Effective data presentation is essential for conveying information clearly and engagingly. Here are tips to help you achieve effective data presentation:

• Understand your audience: Consider the knowledge level and expectations of your audience. Then, tailor your data presentation to match their needs. This ensures the information is accessible and relevant to your target audience.
• Select the appropriate visualization method: Choose the right chart, graph, or data presentation method for your data and objectives. For instance, bar charts are excellent for comparisons, while line graphs show trends over time .
• Simplify and focus: Avoid clutter and complexity to keep your presentation clean and straightforward. Moreover, highlight the most critical data points or insights and remove distracting elements.
• Use consistent design: Maintain a consistent design throughout your presentation. Use the same color scheme, fonts, and labeling style to provide visual coherence. This consistency enhances readability.
• Label clearly: Ensure that all elements of your presentation of data are clearly labeled. Include titles, axis labels, and data source references to prevent confusion.
• Provide context: Help your audience understand the context of the data. Explain what the data represents, its importance, and any relevant background information.
• Test for clarity: Run a test presentation to a small group to gauge how well the information is received. This allows you to identify any areas that may need clarification or adjustment.
• Stay up to date: Stay current with the presentation of data best practices and tools. Technology and design trends evolve, so it’s important to keep learning to improve your skills.

Best Data Presentation Implementation

Excel, the old stalwart of spreadsheets, is excellent for crunching numbers and organizing data. But when it comes to data visualization , it doesn’t quite “excel.”

We have a solution – ChartExpo.

ChartExpo breathes life into your Google Forms survey data when analyzed in Excel.

It turns your survey data into captivating visual masterpieces, all in just a few clicks.

Benefits of Using ChartExpo

• ChartExpo’s got it all – a visual feast for your data. With a wide array of visualizations, you can cherry-pick the perfect one to dazzle your audience.
• No more data headaches – ChartExpo streamlines analysis and presentation, making data look more attractive.
• Say goodbye to coding dilemmas; ChartExpo’s user-friendly interface helps you create jaw-dropping visualizations with zero coding skills.
• Unleash your creativity with ChartExpo’s customization options. You can spice up your visuals with colors, fonts, and styles that reflect your flair.
• And the best part? It won’t break the bank. You get a full-on data visualization extravaganza with a free 7-day trial and a $10 monthly plan.

How to Install ChartExpo in Excel?

• Open your Excel application.
• Open the worksheet and click the “ Insert ” menu.
• You’ll see the “ My Apps ” option.
• In the office Add-ins window, click “ Store ” and search for ChartExpo on my Apps Store.
• Click the “ Add ” button to install ChartExpo in your Excel.

ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Assume the responses to your survey are as shown in the table below.

This table contains sample data. Expect many responses and questions in real life.

• To get started with ChartExpo, install  ChartExpo in Excel .
• Now Click on My Apps from the INSERT menu.

• Choose ChartExpo from My Apps , then click Insert.

• Once it loads, choose the “ Likert Scale Chart ” from the charts list.

• Click the “ Create Chart From Selection ” button after selecting the data from the sheet, as shown.

• When you click the “ Create Chart From Selection ” button, you have to map responses with numbers manually. The Likert scale has this arrangement:
• Extremely Dissatisfied = 1
• Dissatisfied = 2
• Neutral = 3
• Satisfied = 4
• Extremely Satisfied = 5
• Once all is set, click the “ Create Chart ” button.

• ChartExpo will generate the visualization below for you.

• If you want to have the chart’s title, click Edit Chart , as shown in the above image.
• Click the pencil icon next to the Chart Header to change the title.
• It will open the properties dialog. Under the Text section, you can add a heading in Line 1 and enable Show .
• Give the appropriate title of your chart and click the Apply button.

• Let’s say you want to add text responses instead of numbers against every emoji.
• Click the pencil icon next to the respective emoji. Expand the “ Label ” properties and write the required text. Then click the “ Apply All ” button.
• Click the “ Save Changes ” button to persist the changes.

• Your final chart will appear below.

• 45% of customers expressed satisfaction with the venue selection, 40% were dissatisfied, and 15% remained neutral.
• Regarding the coordination of the wedding day events, 50% were satisfied, while 40% expressed dissatisfaction.
• Regarding the quality of services provided by the wedding organizer, 50% were satisfied, and 35% were dissatisfied.
• 48% of customers expressed satisfaction with the wedding organizer, with 18% extremely satisfied.
• 38% expressed dissatisfaction, with 13% extremely dissatisfied.
• 13% remained neutral.

What are the types of data presentation methods?

Data presentation methods include;

• Tables for structured data.
• Charts and graphs for visual representation.
• Infographics for concise visuals.
• Dashboards for interactive data.
• Heatmaps for data concentration

What is the difference between data analysis and data presentation?

Data analysis involves examining and interpreting data to extract insights and patterns. Data presentation focuses on visualizing those findings to make information understandable and engaging.

Understanding the different methods of data presentation is essential for effective communication in our data-driven world. Tables, charts, infographics, dashboards, and other techniques enable us to transform complex data into clear, engaging visual stories.

Each method has unique strengths, making it suitable for specific data types and audience preferences. For instance, tables enhance simplicity, charts and graphs promote clarity, and infographics improve visual appeal. Either way, each method enhances comprehension and enables informed decision-making.

Moreover, interactivity facilitated by dashboards and heatmaps empowers you to explore data independently. This fosters a culture of data-driven exploration and analysis.

Ultimately, data presentation goes beyond mere aesthetics; its core purpose is to infuse data with meaning. When we tell stories with data, we can inspire change, improve understanding, and unlock the power of information.

Choose the right method, practice effective design, and know your audience. These are the keys to presenting data that informs, engages, and makes a lasting impact.

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The Importance of Data Analysis in Research

Studying data is amongst the everyday  chores  of researchers. It’s not a big deal for them to go through hundreds of pages per day to extract useful information from it. However, recent times have seen a massive jump in the  amount  of data available. While it’s certainly good news for researchers to get their hands on more data that could result in better studies, it’s also no less than a headache.

Thankfully, the rising  trend  of  data science  in the past years has also meant a sharp rise in data analysis  techniques . These tools and techniques save a lot of time in hefty processes a researcher has to go through and allow them to finish the work of days in minutes!

As a famous saying goes,

“Information is the  oil of the 21st century , and analytics is the combustion engine.”

 –  Peter Sondergaard , senior vice president, Gartner Research.

So, if you’re also a researcher or just curious about the most important data analysis techniques in research, this article is for you. Make sure you give it a thorough read, as I’ll be dropping some very important points throughout the article.

What is the Importance of Data Analysis in Research?

Data analysis is important in research because it makes studying data a lot simpler and more accurate. It helps the researchers straightforwardly interpret the data so that researchers don’t leave anything out that could help them derive insights from it.

Data analysis is a way to study and analyze huge amounts of data. Research often includes going through heaps of data, which is getting more and more for the researchers to handle with every passing minute.

Hence, data analysis knowledge is a huge edge for researchers in the current era, making them very efficient and productive.

What is Data Analysis?

Once the data is  cleaned ,  transformed , and ready to use, it can do wonders. Not only does it contain a variety of useful information, studying the data collectively results in uncovering very minor patterns and details that would otherwise have been ignored.

So, you can see why it has such a huge role to play in research. Research is all about studying patterns and trends, followed by making a hypothesis and proving them. All this is supported by appropriate data.

Further in the article, we’ll see some of the most important types of data analysis that you should be aware of as a researcher so you can put them to use.

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Types of Data Analysis: Qualitative Vs Quantitative

Looking at it from a broader perspective, data analysis boils down to two major types. Namely,  qualitative data analysis and  quantitative data  analysis. While the latter deals with the numerical data, comprising of numbers, the former comes in the non-text form. It can be anything such as summaries, images, symbols, and so on.

Both types have different methods to deal with them and we’ll be taking a look at both of them so you can use whatever suits your requirements.

Qualitative Data Analysis

As mentioned before, qualitative data comprises non-text-based data, and it can be either in the form of text or images. So, how do we analyze such data? Before we start, here are a few common tips first that you should always use before applying any techniques.

Now, let’s move ahead and see where the qualitative data analysis techniques come in. Even though there are a lot of professional ways to achieve this, here are some of them that you’ll need to know as a beginner.

Narrative Analysis

If your research is based upon collecting some answers from people in interviews or other scenarios, this might be one of the best analysis techniques for you.  The narrative analysis  helps to analyze the narratives of various people, which is available in textual form. The stories, experiences, and other answers from respondents are used to power the analysis.

The important thing to note here is that the data has to be available in the form of text only. Narrative analysis cannot be performed on other data types such as images.

Content Analysis

Content analysis  is amongst the most used methods in analyzing quantitative data. This method doesn’t put a restriction on the form of data. You can use any kind of data here, whether it’s in the form of images, text, or even real-life items.

Here, an important application is when you know the questions you need to know the answers to. Upon getting the answers, you can perform this method to perform analysis to them, followed by extracting insights from it to be used in your research. It’s a full-fledged method and a lot of analytical  studies  are based solely on this.

Grounded Theory

Grounded theory  is used when the researchers want to know the reason behind the occurrence of a certain event. They may have to go through a lot of different  use cases  and comparing them to each other while following this approach. It’s an iterative approach and the explanations keep on being modified or re-created till the researchers end up on a suitable conclusion that satisfies their specific conditions.

So, make sure you employ this method if you need to have certain qualitative data at hand and you need to know the reason why something happened, based on that data.

Discourse Analysis

Discourse analysis  is quite similar to narrative analysis in the sense that it also uses interactions with people for the analysis purpose. The only difference is that the focal point here is different. Instead of analyzing the narrative, the researchers focus on the context in which the conversation is happening.

The complete background of the person being questioned, including his everyday environment, is used to perform the research.

Quantitative Analysis

Quantitative analysis involves any kind of analysis that’s being done on numbers. From the most basic analysis techniques to the most advanced ones, quantitative analysis techniques comprise a huge range of techniques. No matter what level of research you need to do, if it’s based on numerical data, you’ll always have efficient analysis methods to use.

There are two broad ways here;  Descriptive statistics  and  inferential analysis . 

However, before applying the analysis methods on numerical data, there are a few pre-processing steps that need to be done. These steps are used to make the data ‘ready’ for applying the analysis methods.

Make sure you don’t miss these steps, or you will end up drawing biased conclusions from the data analysis. IF you want to know why data is the key in data analysis and problem-solving, feel free to check out this article here . Now, about the steps for PRE-PROCESSING THE QUANTITATIVE DATA .

Descriptive Statistics

Descriptive statistics  is the most basic step that researchers can use to draw conclusions from data. It helps to find patterns and helps the data ‘speak’. Let’s see some of the most common data analysis techniques used to perform descriptive statistics .

Mean is nothing but the average of the total data available at hand. The formula is simple and tells what average value to expect throughout the data.

The median is the middle value available in the data. It lets the researchers estimate where the mid-point of the data is. It’s important to note that the data needs to be sorted to find the median from it.

The mode is simply the most frequently occurring data in the dataset. For example, if you’re studying the ages of students in a particular class, the model will be the age of most students in the class.

• Standard Deviation

Numerical data is always spread over a wide range and finding out how much the data is spread is quite important. Standard deviation is what lets us achieve this. It tells us how much an average data point is far from the average.

Related Article: The Best Programming Language for Statistics

Inferential Analysis

Inferential statistics  point towards the techniques used to predict future occurrences of data. These methods help draw relationships between data and once it’s done, predicting future data becomes possible.

• Correlation

Correlation  s the measure of the relationship between two numerical variables. It measures the degree of their relation, whether it is causal or not. 

For example, the age and height of a person are highly correlated. If the age of a person increases, height is also likely to increase. This is called a positive correlation.

A negative correlation means that upon increasing one variable, the other one decreases. An example would be the relationship between the age and maturity of a random person.

Regression  aims to find the mathematical relationship between a set of variables. While the correlation was a statistical measure, regression is a mathematical measure that can be measured in the form of variables. Once the relationship between variables is formed, one variable can be used to predict the other variable.

This method has a huge application when it comes to predicting future data. If your research is based upon calculating future occurrences of some data based on past data and then testing it, make sure you use this method.

A Summary of Data Analysis Methods

Now that we’re done with some of the most common methods for both quantitative and qualitative data, let’s summarize them in a tabular form so you would have something to take home in the end.

Before we close the article, I’d like to strongly recommend you to check out some interesting related topics:

That’s it! We have seen why data analysis is such an important tool when it comes to research and how it saves a huge lot of time for the researchers, making them not only efficient but more productive as well.

Moreover, the article covers some of the most important data analysis techniques that one needs to know for research purposes in today’s age. We’ve gone through the analysis methods for both quantitative and qualitative data in a basic way so it might be easy to understand for beginners.

Emidio Amadebai

As an IT Engineer, who is passionate about learning and sharing. I have worked and learned quite a bit from Data Engineers, Data Analysts, Business Analysts, and Key Decision Makers almost for the past 5 years. Interested in learning more about Data Science and How to leverage it for better decision-making in my business and hopefully help you do the same in yours.

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When and how should you use data in a presentation?

The answer is that you should use figures and numbers whenever they give the best evidence to back up your argument, or to tell your story. But how to present that data is more difficult.

Many people are not interested in tables of numbers, and may struggle to understand graphs. How can you help walk them through the data?

This page is designed to help you to answer that question by setting out some simple rules for presenting data.

Remember that You Are Telling Your Audience a Story

All presentations are basically story-telling opportunities.

Human beings have been hard-wired, over millions of years of evolution, to enjoy and respond to stories. It’s best to work with it, not fight it, because if you tell your audience a story, they are likely to listen much more carefully, and also move towards a logical conclusion: the insight to which you are trying to lead them.

Once you understand this, the issue of using data falls into place: it is to provide evidence of how your story unfolds.

Use Data to Tell the Story

You are not presenting data as such, you are using data to help you to tell your story in a more meaningful way.

This means that whenever you are required to present data, you should be asking yourself:

‘ What is the story in this data? ’,

‘ How best can I tell this story to my audience? ’

A Picture Tells a Thousand Words

90% of the information sent to the brain is visual and over 90% of all human communication is visual. Processing text requires our brains to work much harder than when processing images. In fact, the brain can process pictorial information 60,000 times faster than written information.

There is considerable truth in the saying ‘a picture tells a thousand words’ . It may not be literally a thousand, but it is often much easier to use a picture than to describe numerical information in words.

The data itself may be vitally important, but without a visual presentation of that data, its impact (and therefore your message) may be lost.

There are many people in the world who do not find it easy to understand numbers.

There are also many people who will simply switch off if you show them figures in a table. But if you present data in a graph or pie chart, you make a pictorial representation of the data. It makes the numbers much easier to understand. Trends and proportions become more obvious.

Consider this set of data:

Even for the highly numerate, the immediate point is only that there are lot more sales in the first quarter. You would have to do some adding up and dividing to work out the relationships between the four numbers. It also requires much more concentration to read and absorb the information in this format.

Now consider the same data in a pie chart:

It is immediately and shiningly obvious, even for those who struggle with numbers, that more than half of all sales were in the first quarter, and that over 75% were in the first two quarters.

What’s more, nobody is going to be straining from the back of the room to read your figures. You really can see a lot more from a picture.

But, and this is important, make sure that the graph is a good one.

Check that your graph or chart is visually appealing, that all the labels are clear, and that you have used an appropriate type of graph or chart. Poor graph-making is always obvious and can lead to confusion. Your message will also have much more impact if you choose the right type of graph or chart.

For more about this, see our page on Graphs and Charts .

KISS: Keep It Simple, Stupid!

When you’re good at statistics, it’s very tempting to do some really whizzy analysis. And once you’ve done that, you really want to show everyone how clever you are, and how much work you’ve done.

But does it really help to make your point?

Then don’t present it.

In the (relatively rare) cases when you actually need some really whizzy analysis, you then need to ask yourself whether everyone will understand it. And, in these days of presentations being posted on the internet, will the casual reader of your slides understand it later?

Once again, if the answer is ‘probably not’, then don’t use it.

Leave It Out...

If you can’t summarise your analysis in one or two brief and clear sentences, then don’t include it.

It also follows that if you don’t need to include data to make your point, then it may be best not to do so. A slide that is likely to be misunderstood or produce confusion is worse than no slide at all. So cut out all unnecessary data and focus on what you really need  to tell your story .

Remember KISS: Keep It Simple, Stupid.

Highlight the Main Features to Draw Out the Insights

We’re not suggesting that you should ‘ dumb down ’ your presentation, but there is no harm in highlighting the key features, as well as cutting out unnecessary data.

Suppose once again that you are using the sales figures from the last four quarters. You want to show the actual figures. Why not use a highlighting tool to emphasise that the first quarter is more than half?

With PowerPoint and other presentation software, you can make each circle appear separately, as you make your point and discuss the insights.

A little creative use of the technology can help you to highlight certain figures, and once again, make the story clearer.

Take-home message

Paradoxically, your presentation of any data should be designed to move the conversation away from the data and into the insight and action that should result from it.

In other words:

‘What happened there?’

‘What are we going to do about it?’

If you look at your presentation, data and all, and it’s not clear how you would get from the data to the insight and then the action, it’s probably a good idea to look at it again.

Remember, it’s the story that matters… and then what happens as a result.

Continue to: Writing Your Presentation Working with Visual Aids

See also: What is Your Story? How to Identify Your Story from Raw Data Crisis Communications Presenting to Large Groups Simple Statistical Analysis

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• Data Descriptor
• Open access
• Published: 03 May 2024

A dataset for measuring the impact of research data and their curation

• Libby Hemphill   ORCID: orcid.org/0000-0002-3793-7281 1 , 2 ,
• Andrea Thomer 3 ,
• Sara Lafia 1 ,
• Lizhou Fan 2 ,
• David Bleckley   ORCID: orcid.org/0000-0001-7715-4348 1 &
• Elizabeth Moss 1  

Scientific Data volume  11 , Article number:  442 ( 2024 ) Cite this article

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• Research data
• Social sciences

Science funders, publishers, and data archives make decisions about how to responsibly allocate resources to maximize the reuse potential of research data. This paper introduces a dataset developed to measure the impact of archival and data curation decisions on data reuse. The dataset describes 10,605 social science research datasets, their curation histories, and reuse contexts in 94,755 publications that cover 59 years from 1963 to 2022. The dataset was constructed from study-level metadata, citing publications, and curation records available through the Inter-university Consortium for Political and Social Research (ICPSR) at the University of Michigan. The dataset includes information about study-level attributes (e.g., PIs, funders, subject terms); usage statistics (e.g., downloads, citations); archiving decisions (e.g., curation activities, data transformations); and bibliometric attributes (e.g., journals, authors) for citing publications. This dataset provides information on factors that contribute to long-term data reuse, which can inform the design of effective evidence-based recommendations to support high-impact research data curation decisions.

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Background & summary.

Recent policy changes in funding agencies and academic journals have increased data sharing among researchers and between researchers and the public. Data sharing advances science and provides the transparency necessary for evaluating, replicating, and verifying results. However, many data-sharing policies do not explain what constitutes an appropriate dataset for archiving or how to determine the value of datasets to secondary users 1 , 2 , 3 . Questions about how to allocate data-sharing resources efficiently and responsibly have gone unanswered 4 , 5 , 6 . For instance, data-sharing policies recognize that not all data should be curated and preserved, but they do not articulate metrics or guidelines for determining what data are most worthy of investment.

Despite the potential for innovation and advancement that data sharing holds, the best strategies to prioritize datasets for preparation and archiving are often unclear. Some datasets are likely to have more downstream potential than others, and data curation policies and workflows should prioritize high-value data instead of being one-size-fits-all. Though prior research in library and information science has shown that the “analytic potential” of a dataset is key to its reuse value 7 , work is needed to implement conceptual data reuse frameworks 8 , 9 , 10 , 11 , 12 , 13 , 14 . In addition, publishers and data archives need guidance to develop metrics and evaluation strategies to assess the impact of datasets.

Several existing resources have been compiled to study the relationship between the reuse of scholarly products, such as datasets (Table  1 ); however, none of these resources include explicit information on how curation processes are applied to data to increase their value, maximize their accessibility, and ensure their long-term preservation. The CCex (Curation Costs Exchange) provides models of curation services along with cost-related datasets shared by contributors but does not make explicit connections between them or include reuse information 15 . Analyses on platforms such as DataCite 16 have focused on metadata completeness and record usage, but have not included related curation-level information. Analyses of GenBank 17 and FigShare 18 , 19 citation networks do not include curation information. Related studies of Github repository reuse 20 and Softcite software citation 21 reveal significant factors that impact the reuse of secondary research products but do not focus on research data. RD-Switchboard 22 and DSKG 23 are scholarly knowledge graphs linking research data to articles, patents, and grants, but largely omit social science research data and do not include curation-level factors. To our knowledge, other studies of curation work in organizations similar to ICPSR – such as GESIS 24 , Dataverse 25 , and DANS 26 – have not made their underlying data available for analysis.

This paper describes a dataset 27 compiled for the MICA project (Measuring the Impact of Curation Actions) led by investigators at ICPSR, a large social science data archive at the University of Michigan. The dataset was originally developed to study the impacts of data curation and archiving on data reuse. The MICA dataset has supported several previous publications investigating the intensity of data curation actions 28 , the relationship between data curation actions and data reuse 29 , and the structures of research communities in a data citation network 30 . Collectively, these studies help explain the return on various types of curatorial investments. The dataset that we introduce in this paper, which we refer to as the MICA dataset, has the potential to address research questions in the areas of science (e.g., knowledge production), library and information science (e.g., scholarly communication), and data archiving (e.g., reproducible workflows).

We constructed the MICA dataset 27 using records available at ICPSR, a large social science data archive at the University of Michigan. Data set creation involved: collecting and enriching metadata for articles indexed in the ICPSR Bibliography of Data-related Literature against the Dimensions AI bibliometric database; gathering usage statistics for studies from ICPSR’s administrative database; processing data curation work logs from ICPSR’s project tracking platform, Jira; and linking data in social science studies and series to citing analysis papers (Fig.  1 ).

Steps to prepare MICA dataset for analysis - external sources are red, primary internal sources are blue, and internal linked sources are green.

Enrich paper metadata

The ICPSR Bibliography of Data-related Literature is a growing database of literature in which data from ICPSR studies have been used. Its creation was funded by the National Science Foundation (Award 9977984), and for the past 20 years it has been supported by ICPSR membership and multiple US federally-funded and foundation-funded topical archives at ICPSR. The Bibliography was originally launched in the year 2000 to aid in data discovery by providing a searchable database linking publications to the study data used in them. The Bibliography collects the universe of output based on the data shared in each study through, which is made available through each ICPSR study’s webpage. The Bibliography contains both peer-reviewed and grey literature, which provides evidence for measuring the impact of research data. For an item to be included in the ICPSR Bibliography, it must contain an analysis of data archived by ICPSR or contain a discussion or critique of the data collection process, study design, or methodology 31 . The Bibliography is manually curated by a team of librarians and information specialists at ICPSR who enter and validate entries. Some publications are supplied to the Bibliography by data depositors, and some citations are submitted to the Bibliography by authors who abide by ICPSR’s terms of use requiring them to submit citations to works in which they analyzed data retrieved from ICPSR. Most of the Bibliography is populated by Bibliography team members, who create custom queries for ICPSR studies performed across numerous sources, including Google Scholar, ProQuest, SSRN, and others. Each record in the Bibliography is one publication that has used one or more ICPSR studies. The version we used was captured on 2021-11-16 and included 94,755 publications.

To expand the coverage of the ICPSR Bibliography, we searched exhaustively for all ICPSR study names, unique numbers assigned to ICPSR studies, and DOIs 32 using a full-text index available through the Dimensions AI database 33 . We accessed Dimensions through a license agreement with the University of Michigan. ICPSR Bibliography librarians and information specialists manually reviewed and validated new entries that matched one or more search criteria. We then used Dimensions to gather enriched metadata and full-text links for items in the Bibliography with DOIs. We matched 43% of the items in the Bibliography to enriched Dimensions metadata including abstracts, field of research codes, concepts, and authors’ institutional information; we also obtained links to full text for 16% of Bibliography items. Based on licensing agreements, we included Dimensions identifiers and links to full text so that users with valid publisher and database access can construct an enriched publication dataset.

Gather study usage data

ICPSR maintains a relational administrative database, DBInfo, that organizes study-level metadata and information on data reuse across separate tables. Studies at ICPSR consist of one or more files collected at a single time or for a single purpose; studies in which the same variables are observed over time are grouped into series. Each study at ICPSR is assigned a DOI, and its metadata are stored in DBInfo. Study metadata follows the Data Documentation Initiative (DDI) Codebook 2.5 standard. DDI elements included in our dataset are title, ICPSR study identification number, DOI, authoring entities, description (abstract), funding agencies, subject terms assigned to the study during curation, and geographic coverage. We also created variables based on DDI elements: total variable count, the presence of survey question text in the metadata, the number of author entities, and whether an author entity was an institution. We gathered metadata for ICPSR’s 10,605 unrestricted public-use studies available as of 2021-11-16 ( https://www.icpsr.umich.edu/web/pages/membership/or/metadata/oai.html ).

To link study usage data with study-level metadata records, we joined study metadata from DBinfo on study usage information, which included total study downloads (data and documentation), individual data file downloads, and cumulative citations from the ICPSR Bibliography. We also gathered descriptive metadata for each study and its variables, which allowed us to summarize and append recoded fields onto the study-level metadata such as curation level, number and type of principle investigators, total variable count, and binary variables indicating whether the study data were made available for online analysis, whether survey question text was made searchable online, and whether the study variables were indexed for search. These characteristics describe aspects of the discoverability of the data to compare with other characteristics of the study. We used the study and series numbers included in the ICPSR Bibliography as unique identifiers to link papers to metadata and analyze the community structure of dataset co-citations in the ICPSR Bibliography 32 .

Process curation work logs

Researchers deposit data at ICPSR for curation and long-term preservation. Between 2016 and 2020, more than 3,000 research studies were deposited with ICPSR. Since 2017, ICPSR has organized curation work into a central unit that provides varied levels of curation that vary in the intensity and complexity of data enhancement that they provide. While the levels of curation are standardized as to effort (level one = less effort, level three = most effort), the specific curatorial actions undertaken for each dataset vary. The specific curation actions are captured in Jira, a work tracking program, which data curators at ICPSR use to collaborate and communicate their progress through tickets. We obtained access to a corpus of 669 completed Jira tickets corresponding to the curation of 566 unique studies between February 2017 and December 2019 28 .

To process the tickets, we focused only on their work log portions, which contained free text descriptions of work that data curators had performed on a deposited study, along with the curators’ identifiers, and timestamps. To protect the confidentiality of the data curators and the processing steps they performed, we collaborated with ICPSR’s curation unit to propose a classification scheme, which we used to train a Naive Bayes classifier and label curation actions in each work log sentence. The eight curation action labels we proposed 28 were: (1) initial review and planning, (2) data transformation, (3) metadata, (4) documentation, (5) quality checks, (6) communication, (7) other, and (8) non-curation work. We note that these categories of curation work are very specific to the curatorial processes and types of data stored at ICPSR, and may not match the curation activities at other repositories. After applying the classifier to the work log sentences, we obtained summary-level curation actions for a subset of all ICPSR studies (5%), along with the total number of hours spent on data curation for each study, and the proportion of time associated with each action during curation.

Data Records

The MICA dataset 27 connects records for each of ICPSR’s archived research studies to the research publications that use them and related curation activities available for a subset of studies (Fig.  2 ). Each of the three tables published in the dataset is available as a study archived at ICPSR. The data tables are distributed as statistical files available for use in SAS, SPSS, Stata, and R as well as delimited and ASCII text files. The dataset is organized around studies and papers as primary entities. The studies table lists ICPSR studies, their metadata attributes, and usage information; the papers table was constructed using the ICPSR Bibliography and Dimensions database; and the curation logs table summarizes the data curation steps performed on a subset of ICPSR studies.

Studies (“ICPSR_STUDIES”): 10,605 social science research datasets available through ICPSR up to 2021-11-16 with variables for ICPSR study number, digital object identifier, study name, series number, series title, authoring entities, full-text description, release date, funding agency, geographic coverage, subject terms, topical archive, curation level, single principal investigator (PI), institutional PI, the total number of PIs, total variables in data files, question text availability, study variable indexing, level of restriction, total unique users downloading study data files and codebooks, total unique users downloading data only, and total unique papers citing data through November 2021. Studies map to the papers and curation logs table through ICPSR study numbers as “STUDY”. However, not every study in this table will have records in the papers and curation logs tables.

Papers (“ICPSR_PAPERS”): 94,755 publications collected from 2000-08-11 to 2021-11-16 in the ICPSR Bibliography and enriched with metadata from the Dimensions database with variables for paper number, identifier, title, authors, publication venue, item type, publication date, input date, ICPSR series numbers used in the paper, ICPSR study numbers used in the paper, the Dimension identifier, and the Dimensions link to the publication’s full text. Papers map to the studies table through ICPSR study numbers in the “STUDY_NUMS” field. Each record represents a single publication, and because a researcher can use multiple datasets when creating a publication, each record may list multiple studies or series.

Curation logs (“ICPSR_CURATION_LOGS”): 649 curation logs for 563 ICPSR studies (although most studies in the subset had one curation log, some studies were associated with multiple logs, with a maximum of 10) curated between February 2017 and December 2019 with variables for study number, action labels assigned to work description sentences using a classifier trained on ICPSR curation logs, hours of work associated with a single log entry, and total hours of work logged for the curation ticket. Curation logs map to the study and paper tables through ICPSR study numbers as “STUDY”. Each record represents a single logged action, and future users may wish to aggregate actions to the study level before joining tables.

Entity-relation diagram.

Technical Validation

We report on the reliability of the dataset’s metadata in the following subsections. To support future reuse of the dataset, curation services provided through ICPSR improved data quality by checking for missing values, adding variable labels, and creating a codebook.

All 10,605 studies available through ICPSR have a DOI and a full-text description summarizing what the study is about, the purpose of the study, the main topics covered, and the questions the PIs attempted to answer when they conducted the study. Personal names (i.e., principal investigators) and organizational names (i.e., funding agencies) are standardized against an authority list maintained by ICPSR; geographic names and subject terms are also standardized and hierarchically indexed in the ICPSR Thesaurus 34 . Many of ICPSR’s studies (63%) are in a series and are distributed through the ICPSR General Archive (56%), a non-topical archive that accepts any social or behavioral science data. While study data have been available through ICPSR since 1962, the earliest digital release date recorded for a study was 1984-03-18, when ICPSR’s database was first employed, and the most recent date is 2021-10-28 when the dataset was collected.

Curation level information was recorded starting in 2017 and is available for 1,125 studies (11%); approximately 80% of studies with assigned curation levels received curation services, equally distributed between Levels 1 (least intensive), 2 (moderately intensive), and 3 (most intensive) (Fig.  3 ). Detailed descriptions of ICPSR’s curation levels are available online 35 . Additional metadata are available for a subset of 421 studies (4%), including information about whether the study has a single PI, an institutional PI, the total number of PIs involved, total variables recorded is available for online analysis, has searchable question text, has variables that are indexed for search, contains one or more restricted files, and whether the study is completely restricted. We provided additional metadata for this subset of ICPSR studies because they were released within the past five years and detailed curation and usage information were available for them. Usage statistics including total downloads and data file downloads are available for this subset of studies as well; citation statistics are available for 8,030 studies (76%). Most ICPSR studies have fewer than 500 users, as indicated by total downloads, or citations (Fig.  4 ).

ICPSR study curation levels.

ICPSR study usage.

A subset of 43,102 publications (45%) available in the ICPSR Bibliography had a DOI. Author metadata were entered as free text, meaning that variations may exist and require additional normalization and pre-processing prior to analysis. While author information is standardized for each publication, individual names may appear in different sort orders (e.g., “Earls, Felton J.” and “Stephen W. Raudenbush”). Most of the items in the ICPSR Bibliography as of 2021-11-16 were journal articles (59%), reports (14%), conference presentations (9%), or theses (8%) (Fig.  5 ). The number of publications collected in the Bibliography has increased each decade since the inception of ICPSR in 1962 (Fig.  6 ). Most ICPSR studies (76%) have one or more citations in a publication.

ICPSR Bibliography citation types.

ICPSR citations by decade.

Usage Notes

The dataset consists of three tables that can be joined using the “STUDY” key as shown in Fig.  2 . The “ICPSR_PAPERS” table contains one row per paper with one or more cited studies in the “STUDY_NUMS” column. We manipulated and analyzed the tables as CSV files with the Pandas library 36 in Python and the Tidyverse packages 37 in R.

The present MICA dataset can be used independently to study the relationship between curation decisions and data reuse. Evidence of reuse for specific studies is available in several forms: usage information, including downloads and citation counts; and citation contexts within papers that cite data. Analysis may also be performed on the citation network formed between datasets and papers that use them. Finally, curation actions can be associated with properties of studies and usage histories.

This dataset has several limitations of which users should be aware. First, Jira tickets can only be used to represent the intensiveness of curation for activities undertaken since 2017, when ICPSR started using both Curation Levels and Jira. Studies published before 2017 were all curated, but documentation of the extent of that curation was not standardized and therefore could not be included in these analyses. Second, the measure of publications relies upon the authors’ clarity of data citation and the ICPSR Bibliography staff’s ability to discover citations with varying formality and clarity. Thus, there is always a chance that some secondary-data-citing publications have been left out of the bibliography. Finally, there may be some cases in which a paper in the ICSPSR bibliography did not actually obtain data from ICPSR. For example, PIs have often written about or even distributed their data prior to their archival in ICSPR. Therefore, those publications would not have cited ICPSR but they are still collected in the Bibliography as being directly related to the data that were eventually deposited at ICPSR.

In summary, the MICA dataset contains relationships between two main types of entities – papers and studies – which can be mined. The tables in the MICA dataset have supported network analysis (community structure and clique detection) 30 ; natural language processing (NER for dataset reference detection) 32 ; visualizing citation networks (to search for datasets) 38 ; and regression analysis (on curation decisions and data downloads) 29 . The data are currently being used to develop research metrics and recommendation systems for research data. Given that DOIs are provided for ICPSR studies and articles in the ICPSR Bibliography, the MICA dataset can also be used with other bibliometric databases, including DataCite, Crossref, OpenAlex, and related indexes. Subscription-based services, such as Dimensions AI, are also compatible with the MICA dataset. In some cases, these services provide abstracts or full text for papers from which data citation contexts can be extracted for semantic content analysis.

Code availability

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Acknowledgements

We thank the ICPSR Bibliography staff, the ICPSR Data Curation Unit, and the ICPSR Data Stewardship Committee for their support of this research. This material is based upon work supported by the National Science Foundation under grant 1930645. This project was made possible in part by the Institute of Museum and Library Services LG-37-19-0134-19.

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L.H. and A.T. conceptualized the study design, D.B., E.M., and S.L. prepared the data, S.L., L.F., and L.H. analyzed the data, and D.B. validated the data. All authors reviewed and edited the manuscript.

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Hemphill, L., Thomer, A., Lafia, S. et al. A dataset for measuring the impact of research data and their curation. Sci Data 11 , 442 (2024). https://doi.org/10.1038/s41597-024-03303-2

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DOI : https://doi.org/10.1038/s41597-024-03303-2

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