video presentation about globalization

Chapter 3: Global Environment

Video: globalization explained, globalization explained.

Now that you have a basic understanding of international business and the roles of strategic management and entrepreneurship, what is this concept we refer to as “globalization”? As you watch the following video, reflect on the ways in which it directly impacts you and your family.

Reflection Questions

• Are the benefits of globalization worth the costs?
• Should governments work to encourage or discourage globalization?
• Authored by : Linda Williams and Lumen Learning. License : CC BY: Attribution
• Video: Globalization easily explained . Authored by : explainity. Located at : https://youtu.be/JJ0nFD19eT8 . License : CC BY: Attribution

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World History Project - Origins to the Present

Course: world history project - origins to the present   >   unit 7.

• READ: WTO Resistance
• BEFORE YOU WATCH: Indigenous Americans and Globalization
• WATCH: Indigenous Americans and Globalization
• READ: The Zapatistas Have Been a Revolutionary Force in Mexico for Decades
• READ: The Trouble With Globalization
• READ: A Century of Refugees
• READ: Islam Alhashel (Graphic Biography)
• READ: Ugandan Migrants (Graphic Biography)
• READ: The Anthropocene
• READ: Why Does Genocide Still Happen
• BEFORE YOU WATCH: Globalization II – Good or Bad?

WATCH: Globalization II – Good or Bad?

• BEFORE YOU WATCH: Humans and Energy
• WATCH: Humans and Energy

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Globalization.

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Presentation on theme: "Globalization."— Presentation transcript:

Global Marketing.

Chapter 8 Global Management

Creating Competitive Advantage

©2009 The McGraw-Hill Companies, All Rights Reserved ©2009 The McGraw-Hill Companies, All Rights Reserved Chapter 6 International Business McGraw-Hill/Irwin.

Understand the role of business in the global economy. 1.

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Unit 13 International Marketing

Business in the Global Economy

Understand the role of business in the global economy.

3 Business in the Global Economy 3-1 International Business Basics

MULTINATIONAL AND PARTICIPATION STRATEGIES:

Managing in a Global Environment

Agenda for November 2 Review of Chapter 8 International Strategy

Global Market Entry Strategies

Presented by : Nadine Youssry Soha El-Baktoushy Walaa Samy Presented to : Dr.Nagwa Mohamed.

INTERNATIONAL BUSINESS

Globalisation Today…. Nature and trends in globalisation: – Growth of global trade – Globalisation of production – Changes in the financial, labour.

Global Management 8 © 2012 Cengage Learning.

-William Knusden ( , former president of General Motors.

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What is Globalization?

Aug 11, 2012

640 likes | 2.74k Views

What is Globalization?. The increasing interdependence and interconnectedness of places globally. Implications of Globalization. The stretching of global connections, relations and networks Making them faster and more intense. Increasing awareness about the world.

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• new forms andlocations
• increasingly interdependent
• common concern
• communications revolution
• global policies

Presentation Transcript

What is Globalization? The increasing interdependence and interconnectedness of placesglobally.

Implications of Globalization • The stretching of global connections, relations and networks • Making them faster and more intense. • Increasing awareness about the world.

Interdependence of Places • Place have become increasingly interdependent. • Caused by a set of interrelated forces or processes that we call globalization. • Globalization helps to extend anddeepen linkages between sets of places (and peoples)

Why Geography Still Matters • Questions of POWER: Global flows are managed in particular place(s) • Global flows generate uneven spatial impacts. • Human Geography has become more rather than less important.

World-system • CORE - Industrialized, market-oriented countries • Western Europe, North America, Japan, Australia. • PERIPHERY - Poor, ex-colonial nations • Kenya, Bolivia, Pakistan, etc. • SEMI-PERIPHERY - Partially industrialized ex-colonial nations (both exploited and exploiter) —South Africa, Brazil, Mexico, South Korea, etc.

Not regional geography approach • Country-by-country, or region-by-region • Examines internal geography of each world region. • Does not adequately show connections between regions (basis of globalization)

Systematic geography approach Through human geographic lenses: • Population geography • Cultural geography • Economic geography • Urban geography • Political geography • Some environmental geography

Population geography • Growth in Periphery • “Graying” in Core • Resulting changes in migration patterns • Causes and consequences of forced migration.

Cultural geography • Relationship between place & cultural identity. • Cultural homogenization (Americanization) from globalization? • Yet cultural differences across places are becoming significant?

Economic geography • Rising economic interdependence among places. • Local responses in turn affect globalization. • “Glocalization” a better term than globalization?

Political geography • Economics supposedly eroding significance of borders. • Ethnic minorities feel they deserve states of their own. • States under attack from above (global economics) and from below (ethnic communities). • Yet states are still powerful, and can respond.

Urban geography • Different types of cities in core and periphery. • How globalization affects cities. Are they still needed in the information age ? • Strong reasons for cities to still exist.

Watershed momentin human history Dramatic changes in social, cultural, political, economic relations at the… Global scale State (national) scale Regional scale Local scale Scales interrelate, affect each other

Changes since 1990 • Collapse of Soviet Union, end of Cold War. • Rise of local ethnic/religious nationalism. • New forms and locations of warfare. • Communications revolution (Internet). • Massive increase in economic globalization.

Collapse of Soviet bloc • Changes in former Soviet Union and allies. • Changes in the developing world. • Changes in the U.S., now without a powerful enemy.

Rise of ethnic nationalism • Soviet, Yugoslav breakups. • Minority ethnic groups looking to end majority “oppression.” • Increased local/ethnic identity as reaction to impersonal globalization. • Increased ability to survive as smaller country.

Communications revolution • Only 50 websites in 1992; 2.5 billion + today. • Internet makes world more connected, yet in more specialized niches. • Can be used for globalization from above, or from below.

New forms andlocations of warfare • Smaller, more brutal wars. • Military technologies more efficient, usually not made by combatants. • Freelancers can wage war • Physical distance or borders no longer protect

Economic Globalization From above (elites) From below Country 1 Country 2

Globalization from above • Globalization from the top down • Increasing power of corporations through internationalizing of production and marketing. • Financial markets transcend national boundaries. • Telecommunications spreads ideas, cultures

Players in globalizationfrom above • Governments and elites in every country • Multinational corporations • International agencies (UN) • Global trade/finance agencies • World Bank,IMF, WTO

Globalization from below • Globalization from the bottom up. • Greater economic interdependence eroding governments? • Increasing influence of local scale to affect global policies: “Think Globally, Act Locally.” • Easier communications among those at the bottom?

Players in globalizationfrom below • Non-Governmental Organizations (NGOs) —Greenpeace, Amnesty Int’l, etc. • Alliances of communities with a common concern, linked through Internet. • Seattle WTO protests, 1999 • Some international agencies

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Video of my Bsides Tampa 2024 presentation, “xz made EZ”

• Post author By Joey deVilla
• Post date May 20, 2024

Here it is — the video of my presentation, xz made EZ , which covers the security incident with the xz utils utility on Unix-y systems, which I gave at BSides Tampa 2024 on April 6th:

If you’d like them, here are the Google slides from the presentation.

Questions and answers

How did i land this presentation.

The details of the xz vulnerability were made public mere days before the BSides Tampa 2024 cybersecurity conference, and on a whim, I emailed the organizers and asked if I could do a lightning talk on the topic.

They quickly got back to me and let me know that they’d had a last-minute speaker cancellation and gave me a full slot in which to do my presentation.

The moral of the story? It never hurts to ask, and it can lead to opportunities!

What’s this xz thing, anyway?

Let me answer with this slide from my presentation:

xz is short for xz Utils , a compression utility that you’ll find in Unix-y operating systems, including:

• Linux distributions

It’s usually used by Unix greybeards who generally use it in combination with tar .

What happened with xz ?

xz was one of those open source projects that had a vulnerability best illustrated by this xkcd comic :

xz was like that project pointed out in the comic, except that the “random person” doing the maintaining was Lass Collin, a developer based in Finland, who was experiencing burnout. As a result, xz was languishing.

In what appeared to be a stroke of good fortune, a developer who went by the handle of “Jia Tan” on GitHub came to the rescue and started submitting patches to xz .

At about the same time, there were a number of complaints about xz ’s lack of apparent maintenance. In hindsight, it looks like a clever two-pronged campaign:

• A group of people loudly clamoring for someone else to take the reins of the xz project, and
• A friendly developer who swoops in at the right time, making patches to the xz project…

…all while a burned-out Lasse Collin was facing a lot of stress.

On November 30, 2022, Lasse changed the email address for xz bug reports to an alias that redirected to both his email address as well as Jia Tan’s. At that point, Jia Tan, the apparently helpful developer who appeared at just the right time, was now an official co-maintainer.

Not long after, Lasse releases his last version of xz , and soon after Jia Tan, now the sole maintainer of the project, releases their own version.

With full control of the project, Jia Tan starts making changes — all the while, carefully disguising them — that create a “back door” within the xz application.

On any system that had Jia Tan’s tainted version of xz installed, an unauthorized user with the right private key could SSH into that system with root-level access. By becoming the maintainer of a trusted application used by many Linux versions, Jia Tan managed to create a vulnerability by what could have been one of the most devastating supply-chain attacks ever.

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Black box in lower RH corner when exporting narrated presentation to video

When I export my narrated presentation to video, there is a black box in the lower right-hand corner. It is not there in presentation mode, or in any other way, only when recording. My video was turned off for the voiceover. What can I do to get rid of the black box?

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• Microsoft Agent |

Hello Peterd-ct,

Welcome to the Microsoft Community.

The black box appearing in the lower right-hand corner of your video export from PowerPoint is likely related to the video recording or playback settings. Here are some steps you can take to try and remove the black box:

1. Check Video Playback Settings:

   - Go to File > Options > Advanced in PowerPoint.

   - Under the Display section, ensure that the options for Disable hardware graphics acceleration and Disable Slide Show hardware graphics acceleration are unchecked.

2. Adjust Narration Recording Settings:

   - If the black box appears during the recording of narrations, it might be related to the webcam video settings. Even if the video was turned off, ensure that the settings do not display a placeholder or default image.

3. Remove Default Narrator Video:

   - In some cases, PowerPoint may include a default video of the narrator in the exported video. Check if there's an option to turn off the narrator's video in the recording settings.

4. Re-Export the Presentation:

   - After making the necessary adjustments, try exporting the presentation to video again. Make sure to select the correct resolution and aspect ratio that matches your presentation.

5. Use a Different Format:

   - If the issue persists, consider saving the presentation in a different video format, if available, and see if the black box still appears.

6. Update PowerPoint:

   - Ensure that you have the latest version of PowerPoint installed, as updates often fix bugs that could cause such issues.

Have a try and see whether these steps work or not. Please feel free to share the results with me. If you need any further assistance, please let me know and I'll provide more advice.

Best Regards,

William Yu | Microsoft Community Support Specialist

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Introducing Copilot+ PCs

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These experiences come to life on a set of thin, light and beautiful devices from Microsoft Surface and our OEM partners Acer, ASUS, Dell, HP, Lenovo and Samsung, with pre-orders beginning today and availability starting on June 18. Starting at $999, Copilot+ PCs offer incredible value.  

This first wave of Copilot+ PCs is just the beginning. Over the past year, we have seen an incredible pace of innovation of AI in the cloud with Copilot allowing us to do things that we never dreamed possible. Now, we begin a new chapter with AI innovation on the device. We have completely reimagined the entirety of the PC – from silicon to the operating system, the application layer to the cloud – with AI at the center, marking the most significant change to the Windows platform in decades.  

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We introduced an all-new system architecture to bring the power of the CPU, GPU, and now a new high performance Neural Processing Unit (NPU) together. Connected to and enhanced by the large language models (LLMs) running in our Azure Cloud in concert with small language models (SLMs), Copilot+ PCs can now achieve a level of performance never seen before. They are up to 20x more powerful [1] and up to 100x as efficient [2] for running AI workloads and deliver industry-leading AI acceleration. They outperform Apple’s MacBook Air 15” by up to 58% in sustained multithreaded performance [3] , all while delivering all-day battery life.  With incredible efficiency, Copilot+ PCs can deliver up to 22 hours of local video playback or 15 hours of web browsing on a single charge. [4] That is up to 20% more battery in local video playback than the MacBook Air 15”. [5]

Windows now has the best implementation of apps on the fastest chip, starting with Qualcomm. We now offer more native Arm64 experiences than ever before, including our fastest implementation of Microsoft 365 apps like Teams, PowerPoint, Outlook, Word, Excel, OneDrive and OneNote. Chrome, Spotify, Zoom, WhatsApp, Adobe Photoshop, Adobe Lightroom, Blender, Affinity Suite, DaVinci Resolve and many more now run​ natively on Arm to give you great performance with additional apps, like Slack, releasing later this year. In fact, 87% of the total app minutes people spend in apps today have native Arm versions. [6] With a powerful new emulator, Prism, your apps run great, whether native or emulated.

Every Copilot+ PC comes secured out of the box. The Microsoft Pluton Security processor will be enabled by default on all Copilot+ PCs and we have introduced a number of new features, updates and defaults to Windows 11 that make it easy for users to stay secure. And, we’ve built in personalized privacy controls to help you protect what’s important to you. You can read more about how we are making Windows more secure here .

Entirely new, powerful AI experiences   

Copilot+ PCs leverage powerful processors and multiple state-of-the-art AI models, including several of Microsoft’s world-class SLMs, to unlock a new set of experiences you can run locally, directly on the device. This removes previous limitations on things like latency, cost and even privacy to help you be more productive, creative and communicate more effectively.  

Recall instantly  

We set out to solve one of the most frustrating problems we encounter daily – finding something we know we have seen before on our PC. Today, we must remember what file folder it was stored in, what website it was on, or scroll through hundreds of emails trying to find it.   

Now with Recall, you can access virtually what you have seen or done on your PC in a way that feels like having photographic memory. Copilot+ PCs organize information like we do – based on relationships and associations unique to each of our individual experiences. This helps you remember things you may have forgotten so you can find what you’re looking for quickly and intuitively by simply using the cues you remember. [7]

You can scroll across time to find the content you need in your timeline across any application, website, document, or more. Interact intuitively using snapshots with screenray to help you take the next step using suggested actions based on object recognition. And get back to where you were, whether to a specific email in Outlook or the right chat in Teams.

Recall leverages your personal semantic index, built and stored entirely on your device. Your snapshots are yours; they stay locally on your PC. You can delete individual snapshots, adjust and delete ranges of time in Settings, or pause at any point right from the icon in the System Tray on your Taskbar. You can also filter apps and websites from ever being saved. You are always in control with privacy you can trust.

Cocreate with AI-powered image creation and editing, built into Windows

Since the launch of Image Creator, almost 10 billion images have been generated, helping more people bring their ideas to life easily by using natural language to describe what they want to create. Yet, today’s cloud offerings may limit the number of images you can create, keep you waiting while the artwork processes or even present privacy concerns. By using the Neural Processing Units (NPUs) and powerful local small language models, we are bringing innovative new experiences to your favorite creative applications like Paint and Photos.

Combine your ink strokes with text prompts to generate new images in nearly real time with Cocreator. As you iterate, so does the artwork, helping you more easily refine, edit and evolve your ideas. Powerful diffusion-based algorithms optimize for the highest quality output over minimum steps to make it feel like you are creating alongside AI. Use the creativity slider to choose from a range of artwork from more literal to more expressive. Once you select your artwork, you can continue iterating on top of it, helping you express your ideas, regardless of your creative skills.

Take photo editing and image creation to the next level. With Restyle Image, you can reimagine your personal photos with a new style combining image generation and photo editing in Photos. Use a pre-set style like Cyberpunk or Claymation to change the background, foreground or full picture to create an entirely new image. Or jumpstart your next creative project and get visual inspiration with Image Creator in Photos. On Copilot+ PCs you can generate endless images for free, fast, with the ability to fine tune images to your liking and to save your favorites to collections.

Innovative AI experiences from the creative apps you love

We are also partnering with some of the biggest and most-loved applications on the planet to leverage the power of the NPU to deliver new innovative AI experiences.

Together with Adobe, we are thrilled to announce Adobe’s flagship apps are coming to Copilot+ PCs, including Photoshop, Lightroom and Express – available today. Illustrator, Premiere Pro and more are coming this summer. And we’re continuing to partner to optimize AI in these apps for the NPU. For Adobe Creative Cloud customers, they will benefit from the full performance advantages of Copilot+ PCs to express their creativity faster than ever before.

DaVinci Resolve Studio    

Effortlessly apply visual effects to objects and people using NPU-accelerated Magic Mask in DaVinci Resolve Studio.  

Remove the background from any video clip in a snap using Auto Cutout running on the NPU in CapCut.  

Stay in your flow with faster, more responsive adaptive input controls, like head movement or facial expressions via the new NPU-powered camera pipeline in Cephable.  

LiquidText  

Make quicker and smarter annotations to documents, using AI features that run entirely on-device via NPU, so data stays private in LiquidText. 

Have fun breaking down and remixing any music track, with a new, higher-quality version of NeuralMix™ that’s exclusive to NPU in Algoriddim’s djay Pro.  

Connect and communicate effortlessly with live captions  

In an increasingly connected and global world, Windows wants to bring people closer together. Whether catching up on your favorite podcast from a different country, or watching your favorite international sports team, or even collaborating with friends and colleagues across the world, we want to make more content accessible to more people.   

Live Captions now has live translations and will turn any audio that passes through your PC into a single, English-language caption experience, in real time on your screen across all your apps consistently. You can translate any live or pre-recorded audio in any app or video platform from over 40 languages into English subtitles instantly, automatically and even while you’re offline. Powered by the NPU and available across all Copilot+ PCs, now you can have confidence your words are understood as intended.   

New and enhanced Windows Studio Effects  

Look and sound your best automatically with easily accessible controls at your fingertips in Quick Settings. Portrait light automatically adjusts the image to improve your perceived illumination in a dark environment or brighten the foreground pixels when in a low-light environment. Three new creative filters (illustrated, animated or watercolor) add an artistic flare. Eye contact teleprompter helps you maintain eye contact while reading your screen. New improvements to voice focus and portrait blur help ensure you’re always in focus.   

Copilot, your everyday AI companion

Every Copilot+ PC comes with your personal powerful AI agent that is just a single tap away on keyboards with the new Copilot key. [8] Copilot will now have the full application experience customers have been asking for in a streamlined, simple yet powerful and personal design. Copilot puts the most advanced AI models at your fingertips. In the coming weeks, get access to the latest models including GPT-4o from our partners at OpenAI, so you can have voice conversations that feel more natural.

Advancing AI responsibly

At Microsoft, we have a company-wide commitment to develop ethical, safe and secure AI. Our responsible AI principles guided the development of these new experiences, and all AI features are aligned with our standards. Learn more here .

New Copilot+ PCs from Microsoft Surface and our partners

We have worked with each of the top OEMs — Acer, ASUS, Dell, HP, Lenovo, Samsung — and of course Surface, to bring exciting new Copilot+ PCs that will begin to launch on June 18. Starting at $999, these devices are up to $200 less than similar spec’d devices [9] .

Surface plays a key role in the Windows ecosystem, as we design software and hardware together to deliver innovative designs and meaningful experiences to our customers and fans. We are introducing the first-ever Copilot+ PCs from Surface: The all-new Surface Pro and Surface Laptop.

The new Surface Laptop is a powerhouse in an updated, modern laptop design with razor-thin bezels, a brilliant touchscreen display, AI-enhanced camera, premium audio, and now with a haptic touchpad.

Choose between a 13.8” and 15” display and four stunning colors. Enjoy up to 22 hours of local video playback on Surface Laptop 15” or up to 20 hours on Surface Laptop13.8” on top of incredible performance and all-new AI experiences.

The new Surface Pro is the most flexible 2-in-1 laptop, now reimagined with more speed and battery life to power all-new AI experiences. It introduces a new, optional OLED with HDR display, and ultrawide field of view camera perfect for Windows Studio Effects. The new Surface Pro Flex Keyboard is the first 2-in-1 keyboard designed to be used both attached or detached. It delivers enhanced stability, with Surface Slim Pen storage and charging integrated seamlessly, as well as a quiet, haptic touchpad. Learn more here.

New Copilot+ PCs from the biggest brands available starting June 18:

• Acer : Acer’s Swift 14 AI 2.5K touchscreen enables you to draw and edit your vision with greater accuracy and with color-accurate imagery. Launch and discover AI-enhanced features, like Acer PurifiedVoice 2.0 and Purified View, with a touch of the dedicated AcerSense button.
• ASUS : The ASUS Vivobook S 15 is a powerful device that brings AI experiences to life with its Snapdragon X Elite Platform and built-in Qualcomm® AI. It boasts 40+ NPU TOPS, a dual-fan cooling system, and up to 1 TB of storage. Next-gen AI enhancements include Windows Studio effects v2 and ASUS AiSense camera, with presence-detection capabilities for Adaptive Dimming and Lock. Built for portability, it has an ultra-slim and light all-metal design, a high-capacity battery, and premium styling with a single-zone RGB backlit keyboard.
• Dell : Dell is launching five new Copilot+ PCs, including the XPS 13, Inspiron 14 Plus, Inspiron 14, Latitude 7455, and Latitude 5455, offering a range of consumer and commercial options that deliver groundbreaking battery life and unique AI experiences. The XPS 13 is powered by Snapdragon X Elite processors and features a premium, futuristic design, while the Latitude 7455 boasts a stunning QHD+ display and quad speakers with AI noise reduction. The Inspiron14 and Inspiron 14 Plus feature a Snapdragon X Plus 1and are crafted with lightweight, low carbon aluminum and are energy efficient with EPEAT Gold rating.
• HP : HP’s OmniBook X AI PC and HP EliteBook Ultra G1q AI PC with Snapdragon X Elite are slim and sleek designs, delivering advanced performance and mobility for a more personalized computing experience. Features include long-lasting battery life and AI-powered productivity tools, such as real-time transcription and meeting summaries. A 5MP camera with automatic framing and eye focus is supported by Poly Studio’s crystal-clear audio for enhanced virtual interactions.
• Lenovo : Lenovo is launching two AI PCs: one built for consumers, Yoga Slim 7x, and one for commercial, ThinkPad T14s Gen 6. The Yoga Slim 7x brings efficiency for creatives, featuring a 14.5” touchscreen with 3K Dolby Vision and optimized power for 3D rendering and video editing. The T14s Gen 6 brings enterprise-level experiences and AI performance to your work tasks, with features including a webcam privacy shutter, Wi-Fi 7 connectivity and up to 64GB RAM.
• Samsung : Samsung’s new Galaxy Book4 Edge is ultra-thin and light, with a 3K resolution 2x AMOLED display and Wi-Fi 7 connectivity. It has a long-lasting battery that provides up to 22 hours of video playback, making it perfect for work or entertainment on the go.

Learn more about new Copilot+ PCs and pre-order today at Microsoft.com and from major PC manufacturers, as well as other leading global retailers.

Start testing for commercial deployment today

Copilot+ PCs offer businesses the most performant Windows 11 devices with unique AI capabilities to unlock productivity, improve collaboration and drive efficiency. As a Windows PC, businesses can deploy and manage a Copilot+ PC with the same tools and processes used today including IT controls for new features and AppAssure support. We recommend IT admins begin testing and readying for deployment to start empowering your workforce with access to powerful AI features on these high-performance devices. You can read more about our commercial experiences here .

AI innovation across the Windows ecosystem  

Like we’ve always done with Windows, we have built a platform for our ecosystem partners to build on.  

The first Copilot+ PCs will launch with both the Snapdragon® X Elite and Snapdragon® X Plus processors and feature leading performance per watt thanks to the custom Qualcomm Oryon™ CPU, which delivers unrivaled performance and battery efficiency. Snapdragon X Series delivers 45 NPU TOPS all-in-one system on a chip (SoC). The premium integrated Qualcomm® Adreno ™ GPU delivers stunning graphics for immersive entertainment. We look forward to expanding through deep partnerships with Intel and AMD, starting with Lunar Lake and Strix Point. We will bring new Copilot+ PC experiences at a later date. In the future we expect to see devices with this silicon paired with powerful graphics cards like NVIDIA GeForce RTX and AMD Radeon™, bringing Copilot+ PC experiences to reach even broader audiences like advanced gamers and creators.  

We are at an inflection point where the PC will accelerate AI innovation. We believe the richest AI experiences will only be possible when the cloud and device work together in concert. Together with our partners, we’re setting the frame for the next decade of Windows innovation.  

[1] Based on snapshot of aggregated, non-gaming app usage data as of April 2024 for iGPU-based laptops and 2-in-1 devices running Windows 10 and Windows 11 in US, UK, CA, FR, AU, DE, JP.

[2] Tested April 2024 using Phi SLM workload running 512-token prompt processing in a loop with default settings comparing pre-release Copilot+ PC builds with Snapdragon Elite X 12 Core and Snapdragon X Plus 10 core configurations (QNN build) to Windows 11 PC with NVIDIA 4080 GPU configuration (CUDA build).

[3] Tested May 2024 using Cinebench 2024 Multi-Core benchmark comparing Copilot+ PCs with Snapdragon X Elite 12 core and Snapdragon X Plus 10 core configurations to MacBook Air 15” with M3 8 core CPU / 10 Core GPU configuration. Performance will vary significantly between device configuration and usage.

[4] *Battery life varies significantly by device and with settings, usage and other factors. See aka.ms/cpclaims*

[5] *Battery life varies significantly based on device configuration, usage, network and feature configuration, signal strength, settings and other factors. Testing conducted May 2024 using the prelease Windows ADK full screen local video playback assessment under standard testing conditions, with the device connected to Wi-Fi and screen brightness set to 150 nits, comparing Copilot+ PCs with Snapdragon X Elite 12 core and Snapdragon X Plus 10 core configurations running Windows Version 26097.5003 (24H2) to MacBook Air 15” M3 8-Core CPU/ 10 Core GPU running macOS 14.4 with similar device configurations and testing scenario.

[6] Based on snapshot of aggregated, non-gaming app usage data as of April 2024 for iGPU-based laptops and 2-in-1 devices running Windows 10 and Windows 11 in US, UK, CA, FR, AU, DE, JP.

[7] Recall is optimized for select languages (English, Chinese (simplified), French, German, Japanese, and Spanish.) Content-based and storage limitations apply. Learn more here .

[8] Copilot key functionality may vary. See aka.ms/keysupport

[9] Based on MSRPs; actual savings may vary

Tags: AI , Copilot+ PC

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AI + Machine Learning , Announcements , Azure AI Content Safety , Azure AI Studio , Azure OpenAI Service , Partners

Introducing GPT-4o: OpenAI’s new flagship multimodal model now in preview on Azure

By Eric Boyd Corporate Vice President, Azure AI Platform, Microsoft

Posted on May 13, 2024 2 min read

• Tag: Copilot
• Tag: Generative AI

Microsoft is thrilled to announce the launch of GPT-4o, OpenAI’s new flagship model on Azure AI. This groundbreaking multimodal model integrates text, vision, and audio capabilities, setting a new standard for generative and conversational AI experiences. GPT-4o is available now in Azure OpenAI Service, to try in preview , with support for text and image.

Azure OpenAI Service

A step forward in generative AI for Azure OpenAI Service

GPT-4o offers a shift in how AI models interact with multimodal inputs. By seamlessly combining text, images, and audio, GPT-4o provides a richer, more engaging user experience.

Launch highlights: Immediate access and what you can expect

Azure OpenAI Service customers can explore GPT-4o’s extensive capabilities through a preview playground in Azure OpenAI Studio starting today in two regions in the US. This initial release focuses on text and vision inputs to provide a glimpse into the model’s potential, paving the way for further capabilities like audio and video.

Efficiency and cost-effectiveness

GPT-4o is engineered for speed and efficiency. Its advanced ability to handle complex queries with minimal resources can translate into cost savings and performance.

Potential use cases to explore with GPT-4o

The introduction of GPT-4o opens numerous possibilities for businesses in various sectors: 

• Enhanced customer service : By integrating diverse data inputs, GPT-4o enables more dynamic and comprehensive customer support interactions.
• Advanced analytics : Leverage GPT-4o’s capability to process and analyze different types of data to enhance decision-making and uncover deeper insights.
• Content innovation : Use GPT-4o’s generative capabilities to create engaging and diverse content formats, catering to a broad range of consumer preferences.

Exciting future developments: GPT-4o at Microsoft Build 2024 

We are eager to share more about GPT-4o and other Azure AI updates at Microsoft Build 2024 , to help developers further unlock the power of generative AI.

Get started with Azure OpenAI Service

Begin your journey with GPT-4o and Azure OpenAI Service by taking the following steps:

• Try out GPT-4o in Azure OpenAI Service Chat Playground (in preview).
• If you are not a current Azure OpenAI Service customer, apply for access by completing this form .
• Learn more about  Azure OpenAI Service  and the  latest enhancements.  
• Understand responsible AI tooling available in Azure with Azure AI Content Safety .
• Review the OpenAI blog on GPT-4o.

Let us know what you think of Azure and what you would like to see in the future.

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Introducing the ultimate Copilot+ PCs – The all-new Surface Pro and Surface Laptop

• Pete Kyriacou – CVP, Microsoft Devices

Today, Microsoft and Surface introduced the fastest, most intelligent Windows PCs ever: Copilot+ PCs. The all-new Surface Pro and Surface Laptop are the ultimate Copilot+ PCs, delivering incredible performance, all-day battery life and brand-new AI experiences. They showcase the beauty and innovation that happens at the intersection of software and hardware.

Surface was created to lead the PC industry with innovation and technology that showcases the best of Microsoft and empowers our customers to achieve more. We’ve been at the forefront of new PC categories, with thoughtful designs and new features that inspire our customers. And as we dive into the new wave of AI, Surface continues to put our customers first.

Copilot+ PCs

Copilot+ PCs provide a quantum leap in computing, with power, performance and breakthrough AI experiences. Debuting with Snapdragon ® X Elite and Snapdragon X Plus processors, Copilot+ PCs are tuned to deliver optimal processing and response times – and are faster than the latest Macbook Air. i

Performance like this means the apps customers love work great. Microsoft has partnered closely with developers across the globe to optimize their applications for this processor. In addition, the powerful new Prism emulation engine delivers a 2x performance boost compared to Surface Pro 9 with 5G. On the new Surface Pro and Surface Laptop, powered by Snapdragon X Elite and Snapdragon X Plus processors, experiences like Adobe Creative Cloud, Microsoft 365 and Chrome will feel snappy, quick and responsive.

In addition, Copilot+ PCs have the most powerful Neural Processing Units (NPUs) in the PC category today. With over 45 trillion of operations per second (TOPS), these NPUs power new AI experiences – here are three that we love:

In addition to Microsoft experiences, the power of the NPU extends in our work with developers who are leveraging the NPU for their own AI workloads. Some examples of these new AI experiences include:

• Davinci Resolve: Effortlessly apply visual effects to objects and people using NPU-accelerated Magic Mask in DaVinci Resolve Studio.
• Cephable: Stay in your flow with faster, more responsive adaptive input controls, like head movement or facial expressions via the new NPU-powered camera pipeline in Cephable .
• CapCut: Remove the background from any video clip in a snap using Auto Cutout running on the NPU in CapCut.

We are seeing many developers around the world and across various industries working on exciting new ways to accelerate their applications using the power of the NPU, including: WhatsApp, Luminar Neo, LiquidText, Camo, djay Pro and more.

All-new Surface Pro

Over 10 years ago, Surface pioneered the 2-in-1 category. Since then, the tablet that can replace your laptop has advanced the expectations of a productivity device, delivering more power, more battery life and innovation people love. The all-new Surface Pro unlocks a new way to think about a laptop: Combining accelerated performance, all-day battery life and industry-leading AI capabilities in an ultra-flexible design that can replace your tablet, your laptop and can even power your multi-monitor set-up.

The all-new Surface Pro , powered by Snapdragon® X Elite and Snapdragon X Plus processors, delivers incredibly fast speeds, 90% faster than Surface Pro 9. It’s built for the ultimate multitasker, supporting up to three external 4K displays, with two USB 4 ports, and a stunning 13” display with new optional OLED with HDR technology, delivering new levels of peak brightness and immersive colors. Wi-Fi 7 offers the fastest wireless connection iv available and optional 5G v keeps you connected to the fastest cellular network, while you’re on the move.

The ultra-wide, quad-HD front-facing camera is our best Surface camera ever. AI-powered Windows Studio Effects like Automatic Framing, keep you in focus, even as you move around your space. The 10MP Ultra HD rear-facing autofocus camera supports 4K video so you can capture and edit all on one device.

Surface Pro is made with more recycled materials than Surface Pro 9, including 72% recycled content in the enclosure. vi Surface Pro is serviceable by design with more replaceable components than ever, including the motherboard, battery, cameras and more.

The all-new Surface Pro Flex Keyboard unlocks new levels of flexibility. It’s ready to be used attached to your Pro for the ultimate laptop set-up or detached for more flexibility and to support your creative workflows.

It is built with enhanced extra carbon fiber layers for stability and has a larger, customizable haptic touchpad. With integrated pen storage, your Slim Pen is secure, charged and ready to go.

Surface Slim Pen gets even better with the new Surface Pro, with all new AI experiences. The ink now flows naturally with Zero Force inking, ultra-precise shading, 4,096 points of pressure sensitivity and a built-in haptic engine for a more natural writing experience.

The all-new Surface Pro is the most flexible laptop, reimagined.

All-new Surface Laptop

When we first launched Surface Laptop, it redefined the classic PC category, pushing boundaries and elevating the user experience to new heights. We introduced premium materials, a vibrant array of colors, ultra-productive 3:2 aspect ratio touchscreens, and a fit and finish like nothing else. We delivered power and performance, and the best typing experience on the market to this day, in a light, sleek design. Beyond elegant design, the Surface Laptop showcased an incredible balance of premium features that delivered the best of Microsoft on a Surface device. This holistic approach revolutionized the industry, setting new standards for excellence and heralding a new era of innovation in laptop design.

The all-new Surface Laptop maintains these principles – purpose built to unlock a new AI era with Copilot experiences that transform the PC experience.

Redesigned from the inside out, this new Laptop has modern lines and a stunning PixelSense touchscreen display with razor-thin bezels.  With 120Hz refresh rate, HDR technology, Dolby Vision IQ™ vii and Adaptive color technology, this display delivers crisper whites, darker blacks and an extended color spectrum. There are two screen sizes, as our new 13.8” display provides larger viewing area than a traditional 14” laptop, in a more compact design and a 15” with an even larger working canvas. This ultra-light and stylish Laptop comes in four stunning colors viii : Platinum, Black, Dune and Sapphire.

Surface Laptop unleashes lightning-fast speed and AI accelerated power for the ultimate multitasking. It is 86% faster than Laptop 5, delivering incredible performance.  It can power up to three external 4K monitors. The 45 TOPS NPU unlocks new AI experiences and delivers industry-leading performance for seamless productivity with the longest battery life on any Surface – up to 22 hours on the Surface Laptop 15” ix and up to 20 on the Surface Laptop 13.8” x . With a large variety of ports and lightning-fast Wi-Fi 7, you will always be connected.

The new Surface Laptop has a Full HD Surface Studio Camera that supports AI-powered Windows Studio Effects like Automatic Framing, Portrait Blur, Creative Filters and Voice Focus – so you come across clearly and confidently. AI-enhanced sound with premium Omnisonic® Speakers and Dolby® Atmos® xi , and Studio Mics amplify your voice and presence.

Surface Laptop is known for its comfortable and quiet typing experience and now, every keystroke is perfected. With optimal key travel for accurate and swift typing and a large precision haptic touchpad that is smooth, responsive and customizable for your personal preference.

This is the fastest, most intelligent Surface Laptop ever.

Surface product principles

Accessibility, security and sustainability are core components in every product in the Surface lineup. The all-new Surface Pro and Surface Laptop make major strides across all three categories.

Surface products are built to empower everyone on the planet to achieve more. When we develop inclusive products, we create a more comfortable and empowering product experience for everyone, without excluding people in the process. Our journey involves continuous learning from the disability community, placing them at the heart of our design process to develop solutions that unlock their full potential.

Our accessible offerings are comprehensive, ranging from an ecosystem of adaptive accessories to adaptive features built into the fabric of our hardware and software. With the new Copilot+ PCs from Surface, we continued to prioritize adaptability, resulting in products that are inclusive by design.

That’s why we designed the new Surface Pro Flex Keyboard with a bold keyset option, xii to reduce eye strain and assist people with low vision. We added a customizable, haptic touchpad, the most inclusive touchpad on the market today, to both our Surface Pro keyboard and our Surface Laptop, empowering customers with a wide range of hand movement and dexterity capabilities to easily adjust the touchpad to their preferences, resulting in a more delightful experience for all.

These hardware capabilities, alongside new experiences that utilize the power of the NPU, increase your productivity and creativity, allowing you to work, learn and play in the way that is most natural to you.

Security and privacy are always top of mind for us, implementing chip-to-cloud security that begins with inherently secure Surface devices. These new Surface PCs are meticulously built to protect your data from day one. Starting with tracing the origin of even the smallest components on the motherboard through building the lines of code ensuring a secure boot. Every Copilot+ PC will be a Secured-Core PC with Microsoft Pluton Security enabled by default and Windows Hello Enhanced Sign-in enabled by default. We take our responsibility to keep your data safe seriously.

In 2020, Microsoft set a goal to become carbon negative by 2030 – and at Surface, we know we have a responsibility to the planet. With the new Surface Pro and Surface Laptop we are introducing our most significant sustainability advancements yet. We have reduced our carbon emissions by an average of 78% per enclosure through several sustainability interventions, including using 100% recycled aluminum alloy, 100% recycled rare-earth metal magnets and 100% carbon free electricity at manufacturing facilities. xiii

We are also committed to reducing plastic waste – with all-new paper-based packaging with more recyclable components – and extending the lifetime of your device with innovative repairability features.

This is just the beginning. We will continue delivering sustainability advancements across the device lifecycle as we work towards Microsoft’s 2030 commitments.

Pre-order today

The brand-new Surface Pro and Surface Laptop deliver incredible speeds, all-day battery life and all-new AI experiences, all starting at $999. You can pre-order today and learn more about our new products at Microsoft.com. They’ll be available at key retailers worldwide starting June 18. To learn more about Surface for your organization, visit the Surface for Business blog.

i   Based on Cinebench 2024 Multi-threaded conducted by Microsoft in April 2024 comparing pre-release build of Surface Laptop with Snapdragon X Elite running pre-release Windows 11 26100 and Apple MacBook Air 13″ with M3 running macOS 14 Sonoma.  

ii   Recall is optimized for select languages (English, Chinese (simplified), French, German, Japanese and Spanish.) Content-based and storage limitations apply. See https://aka.ms/copilotpluspcs .  

iii   Currently supports translation for video and audio subtitles into English from 40+ languages. See https://aka.ms/copilotpluspcs .  

iv   6GHz band not available in all regions.  

v   5G availability options with 5G coming later in 2024. 5G not available in all areas; compatibility and performance depends on carrier network, plan and other factors. See carrier for details and pricing.  

vi   Enclosure includes Bucket and Kickstand. 100% recycled aluminum alloy in Bucket and Kickstand. 100% recycled rare earth metals in magnets. Based on validation performed by Underwriter Laboratories, Inc. using Environmental Claim Validation Procedure, UL 2809-2, Second Edition, November 7, 2023.   

vii   Requires Dolby Vision® encoded content and video.  

viii   Colors available on selected models only. Available colors, sizes, finishes and processors may vary by store, market and configuration.  

ix   Local video playback: Testing conducted by Microsoft in April 2024 using preproduction software and preproduction Surface Laptop Snapdragon® X Elite C12 512GB, 16GB RAM devices. Testing consisted of full battery discharge during video playback of a .mov file through the Windows Media Player application in 1080p at 24 FPS. All settings were default except screen brightness set to 150 nits with Auto-brightness disabled. Wi-Fi was connected to a network. Tested with Windows 11. Battery life varies significantly with settings, usage and other factors.  

x   Local video playback: Testing conducted by Microsoft in April 2024 using preproduction software and preproduction Surface Laptop Snapdragon® X Plus C10 256GB, 16GB RAM devices. Testing consisted of full battery discharge during video playback of a .mov file through the Windows Media Player application in 1080p at 24 FPS. All settings were default except screen brightness set to 150 nits with Auto-brightness disabled. Wi-Fi was connected to a network. Tested with Windows 11. Battery life varies significantly with settings, usage and other factors.  

xi  Requires Dolby® Atmos® encoded content/audio.  

xii  Surface Pro Flex Keyboard with bold keyset available only in U.S. English.  

xiii  As compared to a baseline no-interventions scenario modeling the same products without any sustainability interventions in the production phase of the devices.