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Listing Presentation Template

• December 13, 2018

Download and customize this professionally designed presentation with your own information and leverage it at your next listing appointment!

• Completely customizable for digital or print use
• Allows you to highlight your specific online marketing strategies
• Shows statistics on consumers’ buying habits and how they have moved online
• Can integrate slides into your own corporate listing presentation

Click to Download Listing Presentation Template

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The NEW Ultimate Real Estate Listing Presentation Template for RE/MAX Agents

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• Easily edit each slide in the listing presentation template
• Present and share your personalized presentation
• Use it to help you win more listings

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Our Ultimate Listing Presentation Template is designed to help you listen to sellers, answering their questions and showcasing your ability to help them sell their homes quicker and at the best price possible.

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The Complete Guide for Effective Listing Presentations (+Template)

Brittany is a licensed real estate agent in Illinois with over 12 years of experience in the industry. She uses her sales, marketing, and business development background to educate agents and help them find sustainable ways to build their businesses. See full bio

• What Is a Listing Presentation?
• Benefits of a Listing Presentation
• Components of an Effective Listing Presentation & What to Include
• Extra Tips for a Successful Listing Presentation
• Bringing It All Together

We’ve all been there—getting a call from a potential seller eager to know how you can help them sell their property. But then you find yourself scrambling to put together or update your presentation so you can win the listing. Creating a presentation that showcases your skills, expertise, and ability to sell a home is a must for every agent. So, I’ve put together some tips and tricks to help you amp up your game and rock your listing presentation every time.

Download The Close’s Listing Presentation Template

A real estate listing presentation is like the championship finals of selling homes; we want to claim victory. Normally, a potential seller shortlists a few real estate agents to meet with before selecting who will represent them in selling their property. This meeting is your opportunity to demonstrate your skills and expertise. You will have the chance to explain what makes you stand out and how you will assist the sellers in achieving their goals.

It’s important to understand the value of having a strong listing presentation. It’s not just about being prepared—there are so many benefits to having one ready to go. If you haven’t nailed yours down yet, here are some great reasons to consider putting one in place. 

• It builds credibility, trust, and rapport with potential clients. 
• It gives you a chance to set clear expectations.  
• It gives you the opportunity to increase your income and commissions.
• It improves your confidence and performance as a real estate agent.
• It showcases your expertise and experience in the real estate industry.
• It helps you stand out from other agents who may be competing for the same business.
• It highlights your marketing strategy for selling a home.
• It demonstrates your attention to detail and professionalism.

Components of an Effective Listing Presentation & What to Include 

When it comes to your listing presentation , it’s important to feel confident and prepared. Everyone has a unique approach, so using tried-and-true methods customized to your personality will ensure you feel your best when presenting. Let’s break down the essential factors of each part of the listing presentation to give you a solid yet flexible structure to work with.

1. Introduction & Competitive Advantage

Let’s be real. The true first impression happened when you nailed down the listing appointment. Take the confidence from knowing they’ve shown interest in you and run with it. This is your opportunity to really connect and earn the seller’s trust. Share more about yourself and your background to show them how you can help sell their home.

Examples of What to Include:  

• Years in the industry and any awards and accolades you’ve received 
• Your expertise and knowledge of the local market
• Any relevant stats that show your sales history and the list-to-sale price ratio you get your clients 
• Don’t be afraid to include past client testimonials. 
• Explain the benefits of your brokerage, including the tools and resources provided to you to sell this house.

💡Pro tip: If you are a high-volume agent, that’s great! It’s totally fine to talk about the busy business you’re running to demonstrate to potential sellers that you are in demand and fully capable. Just remember that some might be concerned that they won’t have your undivided attention if you’re juggling a lot. Use this chance to highlight how you effectively run your business, including any talented team members or agents who assist you in closing deals.

✋On the other hand: If you’re a new agent and don’t have a portfolio of sales to showcase, highlight your determination to put in the work and give your full attention to their home sale. You can also invite a more seasoned agent to join you to show that you have support and experience on your side. Or, if you’re on a team, leverage the expertise and accomplishments of the team. 

2. Client Questions  

Now that your client knows a little bit about you, give them a chance to share more about themselves, their home, and their goals. This is your opportunity to demonstrate genuine interest and care, showing that your focus goes beyond securing the listing. This may also allow you to discover valuable information that will enable you to customize your presentation as you go.

• When do you need to move by?
• Why are you moving?
• Are you purchasing another home? If so, do you need this home to sell in order to purchase? 
• Let’s talk about your backup plan if your home doesn’t sell in the timeframe you need. 
• Are there any issues with your home that I should know about? 

3. Tour the Home 

A realtor listing presentation is not just about showing the client what you can do to sell their home but also about building a relationship. Starting the presentation with some conversation that helps you get acquainted is a way to allow everyone to let their guard down and feel more comfortable. 

Taking a tour of the home will then ease into pricing and strategy conversations. It’s important to allow the seller to guide you through their home before you get into these conversations so that you can get an idea of how the property stacks up to the competition and adjust as needed.

Examples of What to Do While Touring:  

• Compliment the positive aspects of the home. 
• Make a note of things that could be improved to help the sale. 
• Take pictures to remind yourself of things you may want to address. 
• Discuss or take room measurements. 
• Talk about any updates that have been done to the home.  

4. Comparative Market Analysis (CMA)

Now that you’ve had a chance to check out the home, it’s time to review your CMA with the seller. This is the part where you really get into the nitty-gritty of the numbers. Use all the info you gathered during the home tour and apply it to the comparables you share. 

It’s your chance to show the seller how important it is to price their home appropriately and how that directly impacts market time. Since sellers often have a specific price in mind, this may involve some back-and-forth, so make sure you have the data to back up your pricing strategy.

• Include roughly three to five homes sold within the past three months. If you need to adjust because of the time of year, try to stay within six months. 
• Look within a half-mile radius of the subject property. If you need to look further out to get comps, increase by half a mile if you’re within the same zip code or school district. 
• Homes that are of similar types of properties
• Square footage and the number of bedrooms and bathrooms
• Include your price range estimate. 

5. Marketing Strategy 

When it comes to listing a property, it’s all about marketing. This is your chance to impress the sellers with your creative ideas to get their home sold. Besides the standard MLS listing, professional photography, video tours , and just listed mailers, show them what makes your selling strategy unique. 

Talk to the sellers about the many different ways you can market their home for sale. This includes off-market options such as promoting their home as a pocket listing before going live on the public market. How about hosting fun-themed broker opens or open houses? Do you have a standout social media strategy? Share some examples, and remember to be transparent about the cost associated with your services.

Examples of What to Include: 

• Package options for professional photography , video, and floor plan  
• How you’ll use direct mail marketing and social media campaigns to get in front of more buyers   
• Home staging and virtual staging options 
• When and how you’ll use reverse prospecting  
• Any additional tools and resources that you can access will help you sell their home. 

6. Home Selling Tips

In addition to showcasing your creativity with marketing, give the sellers some tips on how they can enhance their home’s appeal to potential buyers. Involving sellers in this process will also ensure they actively contribute to selling their homes. Encourage decluttering and suggest small yet impactful changes like a fresh coat of paint, which can help the home sell faster.

• Explanation of how decluttering and depersonalization help buyers visualize a home being theirs 
• Before and after pictures of home staging
• How to improve curb appeal  
• Why it’s good to do things like tighten loose screws and replace lightbulbs and outlets before an inspection 
• Staying in the habit of keeping the home clean while showings occur 

7. Your Role & Responsibilities

You’ve discussed your experience, built a solid rapport with the seller, learned more about the property, and discussed your winning strategy. Now is the time to drive home and explain why you’re the right agent for the job. Take this moment to highlight the exceptional support and guidance you’ll provide the seller throughout the transaction. This will give them a better understanding of your responsibilities and what they can expect from you.

• Thoroughly review the listing agreement and sales contract that will be used and address any questions. 
• Review your open house strategy . Discuss dates and times so that the seller is in the mindset of working with you.   
• Explain how you will conduct home showings and ask if they have any restrictions on days or times. 
• Reassure the seller that you will provide regular feedback on listing updates and showings. 
• Detail how you will handle price adjustments . 
• Explain the process of presenting offers and negotiating . 
• Reassure the sellers that you will guide them through every step, including during the inspection, appraisal, and closing. 

8. Call to Action

Once you have reviewed and gathered all of the necessary information, it’s time for the final push. Wrap up the real estate listing presentation with a call to action, encouraging the seller to sign the listing agreement. Be prepared for possible objections, as some sellers may not want to sign anything right away. Give them a taste of your negotiating and persuasive skills that you use when working on a deal. 

Examples of What to Ask: 

• Based on the information presented today, are you confident in moving forward with signing the listing agreement?
• I’d be honored to represent you in the sale of your home. Are you ready to kick-start this process by signing the listing paperwork today?
• After reviewing everything today, do you feel confident I can sell your home quickly and for the best price?

💡Pro tip:  During this last part of the listing presentation, you may experience seller objections like “The Zillow Zestimate is higher than your suggested list price” or “You’re charging more commission than another agent.” Learn how to tackle these objections in our article, “ 10 Real Estate Objections + How to Overcome Them .”

Overcoming Seller Objections

Although you may boast confidence and feel like you covered all your bases, the decision to sell is big, and some sellers may feel unsure for various reasons. If the seller you are meeting with is struggling to move forward, be prepared to tackle some objections they may throw your way. Here are just a few common examples you may encounter: 

• The Zillow Zestimate is higher than your suggested list price. 
• You’re charging more commission than another agent they met with.  
• They’re considering selling without an agent. 

9. Master the Follow-up

Although this is not part of the actual presentation, following up is a crucial step, regardless of the outcome of your listing presentation. The type of follow-up you send will depend on whether or not the seller signed the listing agreement with you. 

Even if you didn’t secure the listing this time, you never know when the sellers might want to work with you directly or refer you to someone in the future. And if they did sign with you, now is the time to start wowing them and proving why you were the perfect choice.

• You got a signed listing agreement. Send a thank-you and the next steps in the listing process. This would include things like scheduling photography and drafting the MLS listing. 
• The sellers have not signed with you yet. Even though you didn’t get the business this time around, be sure to thank the sellers for their time and encourage them to reach out if they have any questions. You can also add them to an email drip campaign if they have not yet decided to list and sell. 

You now have everything you need to truly impress potential sellers! Just remember to focus on the little details that will help you hone your skills and improve your presentation. Keep these extra prep tips in mind before meeting with clients.

• Practice the presentation beforehand with a colleague or record yourself. 
• Keep the length of the real estate presentation between 30 and 90 minutes. 
• Leave behind a copy of the presentation or any marketing samples. 
• Leave time for questions and provide an FAQ sheet with commonly asked questions. For example, “Do you work as a dual agent ?” or “What mistakes should I avoid in this process?”
• Conduct yourself with confidence. 
• Make sure to follow up after the appointment.
• Use a graphic design program to ensure that your presentation looks professional. 

What are the steps to planning a listing presentation in real estate?

First things first—you have to lock in the listing appointment. Once you have the date and time set, it’s time to gather as much info as possible from the seller. This will help you put together a CMA without even setting foot in the home. Once you have all the data you need for a list price estimate, add it to your listing presentation. Be sure to include all the steps in your selling strategy. Depending on how you like to present, you can prepare your listing presentation in a digital or print format. Also, get together any marketing materials and other samples you’d like to bring along.

What is the difference between prelisting presentation and listing presentation?

A prelisting presentation isn’t always necessary, but if you decide to use it, it’s the information you’d give to the potential seller before the actual listing presentation. This might include details about you, your team, or your brokerage. It could also help you fully focus on building the relationship with the seller and your sales pitch on the day of your presentation.

You may have heard the phrase “list to last,” which means having a strong inventory of listings is essential for long-term success in the real estate industry. Listings play a crucial role in attracting potential buyers and help boost your marketing efforts. So, honing in on your listing presentation can significantly improve your chances of securing more listings and expanding your business.

While you’re sure to find plenty of listing presentation examples online, keep in mind that what makes it unique is you. What is your favorite aspect of your listing presentation?

Brittany is a licensed real estate agent in Illinois with over 12 years of experience in the industry. She uses her sales, marketing, and business development background to educate agents and help them find sustainable ways to build their businesses.

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Real Estate Presentation Ideas & Free Templates

3. Amaze Sellers with a Great Pre-listing Package

With the current state of the market, it’s not a question of whether you should send a pre-listing package but how to make one that completely amazes the seller. Remember that first impressions are everything, and apart from the initial call with the seller, the pre-listing package is what sets you apart from competitors. You should definitely send it before listing appointment.

Make sure to include a short introduction, and let the seller get to know you on a personal level. Don’t just talk numbers and business, but show the human side of yourself. Humans connect with humans, and emotional connections will build trust with the seller. Apart from that, your pre-listing package should showcase your expertise, the aces you’ve got up your sleeve, technology and marketing strategies you use, as well as your track record.

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4. Use Personal Results to Your Advantage

Once again, it’s not just stats and numbers, but what they represent for the seller. Here are some real estate presentation ideas how you can use your results to “wow” the seller:

• Showcase recent sales in the area to demonstrate success in the market. This could include properties you’ve sold that are similar to the one the potential client is looking to sell, or sales you’ve made in the same neighborhood or price range.
• Share the results of marketing campaigns you’ve run for previous listings, such as how many views the listing received online, how many inquiries were made, and how quickly the property sold. This will demonstrate your ability to market and sell properties effectively.
• Use data to support your claims about the local market and the potential sale price of the property. This could include recent sales data, market trends, and insights from industry reports.
• Share testimonials from previous clients to demonstrate your professionalism and quality of service. This can be especially effective if the testimonials are from clients who had a similar type of property or faced similar challenges in the selling process.
• Emphasize what sets you apart from other agents in the area, such as your level of experience, your unique marketing strategies, or your reputation in the community.

5. Remember, It’s About the Seller, Not You

As a real estate agent, it’s important to always keep in mind that the focus of your work is on the seller and their needs, not on yourself. This means removing phrases like “I, I, I” and “me, me, me” from your vocabulary when speaking with clients.

Instead of talking about yourself and your accomplishments, focus on understanding the seller’s goals and needs. Ask questions and actively listen to their responses to gain a better understanding of what they’re looking for in the selling process. Use this information to tailor your approach and provide personalized service that meets their needs.

Remember, the seller is entrusting you with one of the biggest financial transactions of their life. It’s your job to help them navigate the process with professionalism, empathy, and expertise. By keeping the seller at the center of your work and putting their needs first, you can build trust, establish a strong reputation, and ultimately grow your business over time.

6. Ask Thoughtful Questions to Build Authority

Asking thoughtful questions is an important part of building authority as a real estate agent. It shows expertise, builds trust, identifies sellers needs, and demonstrates value. By mastering the art of asking thoughtful questions, you’ll establish yourself as trusted expert in the industry and build a successful career over time. We’ve developed in-depth blog post Questions to Ask Sellers At Listing Appointment , and you can also download the questionnaire to have them at your disposal always.

7. Identify Seller’s Needs and Pain Points

One of the best real estate presentation ideas we can give you is to tailor your listing presentation to seller’s needs and pain points. How can you do this?

• Ask questions about the seller’s motivations for selling, their timeline for the sale, their desired sale price, and any concerns they may have about the process.
• When the seller is speaking, it’s important to listen carefully to what they’re saying. You’ll pick up subtle cues about their needs and pain points, such as concerns about the condition of the property or the stress of managing the sale while also moving to a new home.
• Provide solutions to address these concerns. This could include recommendations for repairs or upgrades to the property, pricing strategies, or marketing tactics to attract potential buyers.

8. Communicate Your Expectations for the Seller & Property

Effective communication is a key part of a successful real estate transaction, and as real estate agent, you should communicate clear expectations to your clients, both in terms of what is expected of them and what is expected of the property. Here are some tips for communicating expectations to the seller:

• Tell them your expectations around home preparation, pricing, marketing, and communication.
• Set a realistic timeline for sale and set a fair price based on the current market conditions. You should tell the seller if their “dream price” is impossible to achieve or if they can’t expect to sell as soon as they’d like.
• If the seller doesn’t hire you for staging, provide guidance on how to prepare the property for sale. This can include advice on decluttering, cleaning, staging, and making any necessary repairs or upgrades.
• Decide on a regular communication schedule with the seller to keep them informed about the progress of the sale and any updates or changes that may arise.
• Be transparent with the seller about any challenges or issues that arise during the sale. This can help manage expectations and build trust between the agent and the seller.

9. Thoughtfully Analyze Every Piece of Information

Thoughtfully analyzing every piece of information is a critical skill for real estate agents who want to win listings. We’ve prepared real estate listing presentation ideas to incorporate this analysis directly into it:

• By thoughtfully analyzing every piece of information, you should provide tailored recommendations to the seller. This can include recommendations for pricing, staging, marketing, and other aspects of the sales process. These recommendations can be customized to the seller’s unique situation, preferences, and goals.
• Identify opportunities to maximize the value of the property and the sale. This could include identifying potential upgrades or renovations, highlighting unique features of the property, or identifying strategies to market the property to specific buyer segments.

10. Follow Up After a Listing Presentation

Following up effectively after a listing presentation is the critical step in the winning listings process. It helps real estate agents build trust and credibility with potential clients, as well as stay top-of-mind throughout the decision-making process.

Following up quickly and thoroughly demonstrates a commitment to the seller, a level of professionalism and respect that can help build trust and rapport over time. It also gives you an opportunity to address any questions or concerns that the client may have and to provide additional information or insights that may be relevant to the decision-making process

It also keeps you top-of-mind throughout the decision-making process. Even if the seller does not immediately decide to work with the agent, the follow-up will keep you on their radar and increase the likelihood seller will consider you in the future. It also provides an opportunity for you to continue to provide value to the seller by sharing market insights, relevant news, or other resources that may be of interest. This will help to build a relationship over time and increase the likelihood of future business opportunities.

Free Listing Presentation Template

Are you eager to secure more listings and dazzle your prospective clients? We’ve bestowed upon you the gift of a free listing presentation template, a potent instrument in your arsenal of real estate presentation ideas.

This template is the key to fashioning a polished and professional presentation, a canvas upon which your expertise shines, the property’s unique attributes sparkle, and your sales strategy is vividly outlined. With this high-quality listing presentation template, you can rise above the crowd, instill trust in potential clients, and capture more business. The best part? Numerous free listing presentation templates await your exploration on Highnote, designed to be effortlessly customizable to suit your specific needs and style. Whether you’re a seasoned real estate agent or a newcomer, these templates empower you to take your business to new heights.

Why wait? Delve into the realm of free listing presentation templates today. With just a few clicks, you can craft a presentation that radiates your skills, expertise, and commitment, positioning you as the preeminent choice for sellers. Don’t let this potent tool slip through your fingers; begin your journey with Highnote’s free trial !

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The Ultimate Guide to Listing Presentations + Templates & Examples

Questions to Ask Sellers at the Listing Appointment

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Real Estate Listing Presentation Template

The Real Estate Listing Presentation Template features a professional slide deck to showcase property listings in real estate discussions and meetings. In real estate, displaying property listings attractively is part of marketing. Professionals display the features and details of their properties on sale or rental using creative styles and thus put a lot of effort into making a catchy layout. We have simplified this concern by developing this real-estate PPT template with 100% editable segments. This PowerPoint template has a vibrant color scheme to engage the audience and has a collection of modern visuals to add relevant information. The slides included in this template are compatible with all screen sizes, PowerPoint versions, and Google Slides. 

This Real Estate Listing Presentation Template begins with a title slide to mention the real-estate agency name or introduction. In the background of this page, the company building or a scenic picture can be adjusted according to needs. The slide has a blue theme, and the other slides have a blue and yellow color scheme with white and black fonts. After the title page, the following slides provide different orientations to display the listings. Each block on these slides carries the property image, price tag, and symbols showing the number of rooms and bathrooms. For instance, the second slide has the space to mention four listings, while the third helps show a single listing on the page. These slides also have the space to add the company logo, page number, and text boxes to add relevant information. 

Our real estate listing template also provides the slides for presenting the agent qualifications & contacts, team members, data analysis through a line chart, and client testimonials. Users can choose the layouts and edit them according to their requirements. A detailed property features slide is also included in this slide deck for displaying important listings. The image placeholders and the details can be modified conveniently with a click. So, download and try this real-estate template now!

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How Jordan Cohen – master of the luxury listing presentation – uses resources from The RE/MAX Collection to market unbelievable properties for high-profile clientele.

Jordan Cohen – the No. 1 agent in the RE/MAX network in 2017 –  has done business and built relationships with many well-known clients, including Pete Sampras, Reggie Bush, Jared Goff and over 75 professional athletes and celebrities. He landed his recent $85 million listing in Westlake Village, California after previous business dealings with the entertainment-mogul seller.

image-20240102-034052

So how did Cohen earn these sellers’ business in the first place?

“It’s all about the listing presentation,” Cohen says. “The number-one most important step for a luxury real estate agent – whether you’re new or already successful – is to create, practice and be confident in your listing presentation.”

In fact, Cohen says, the listing presentation is the most important element for  any  real estate agent, at any experience level. “If you don’t have a dominating listing presentation, you’ll always be a deal-to-deal Realtor who happens to get lucky on some real estate transactions.”

Cohen learned this the hard way at the start of his career 27 years ago, after losing out on his first two listing appointments, both for homes in the $200,000s. Those setbacks pushed him to focus his time creating and practicing what is now – in his words, and backed up by the facts of his ultra-successful career – “an unbeatable presentation.”

The listing presentation is the most important aspect a real estate agent should focus on to have longevity and a high level of success.

Jordan Cohen

It’s not a canned, one-and-done presentation. He relentlessly preps for each one, tailoring it to the potential client and property. “Jordan is a master at perfecting his skills,” says Anne Miller, executive director of The RE/MAX Collection, the luxury portfolio containing Cohen’s $85 million listing, as well as every property he represents. “He continues to get better and better and better.”

Cohen pays attention to every detail, Miller explains. “He’s the complete package: the way he presents’ himself, the marketing plan, relevant market data, his confidence – whatever it is, he has it all when he presents. He’s the epitome of a luxury real estate professional.”

The RE/MAX Collection is the global luxury brand of RE/MAX. Luxury agents with RE/MAX can leverage a  premium listing website  as well as a variety of elegant marketing templates that can be tailored to their clients’ preferences.

Two Keys to Domination

Although each presentation is unique, they all share two common elements, Cohen says. First, you must  establish credibility . “The goal with every presentation is to make the seller truly believe that they not only want to list with you, but they  need  to list with you,” he asserts.

Second,  outline a detailed plan of action . This is important with any client, but it’s especially vital in the luxury market. “You’re dealing with well-educated, experienced and savvy real estate owners,” Cohen says. “They will interview a few specialists before they select whom they feel gives them the best chance to sell the home for the most amount of money. You have to tell them  how  you’re going to do that.”

A Plan of Action

For Cohen, the “how” is different for each property. “My philosophy is that each listing is its own business, and I am the CEO of that business,” he says. “I develop a custom marketing plan for each listing.”

All of Cohen’s plans include components of print, internet and social media. “But you also can’t discount old-fashioned hustle – picking up the phone and making calls. That way, potential buyers can hear in my voice that I’m passionate about the listing.”

That’s key because passion is one of Cohen’s trademarks. “The first and foremost quality that sets Jordan apart is his enthusiasm,” says his assistant Kristi Dougherty. “It’s not an act. He has more passion and energy than anyone I know.”

Cohen channels that passion into maximizing the exposure — both locally and internationally — of every listing he represents.

For internet marketing, Cohen speaks highly of  The RE/MAX Collection website  as a tool for agents. “It’s fantastic,” he says. “The RE/MAX brand is in over 100 countries, and sellers love to hear that – that you’re marketing internationally, and the ad is translated into different languages.” The RE/MAX Collection also offers agents premium brochure templates and assistance with listing presentations.

Cohen also strongly believes in print marketing, even in an age when many agents are focused on digital. That’s because print opens buyers’ eyes to consider properties in areas they may not have thought to search online. He explains it like this: “I’ve sold homes in Westlake Village to people who were searching in Calabasas, which is 10 minutes farther east. But they see the listing in a print magazine and say, ‘I didn’t even think about Westlake.'”

For print, he chooses only the very best high-end publications with the broadest reach. Favorites include regional publications like  Dream Homes Los Angeles  as well as global avenues such as  Dream Homes International  and  Unique Homes China.

Recently, however, social media has risen as a bright star in Cohen’s marketing plans. Especially his Instagram account  @jordancohen1 . In two years, Cohen has gone from zero followers to 154,000 – all developed organically (see “Insta-Sales” for his tips on marketing through social media). What’s more, his Instagram presence is translating into actual sales – roughly 12 in 2017. “Social media is the fastest way to get your listings in front of people, right on their cell phones, without them having to search a particular city or house,” he says. He has a Twitter presence, but he puts most of his energy into Instagram because it’s photo-driven, making it an ideal venue to display the gorgeous properties he represents.

Insta-Sales

Luxury sales superstar Jordan Cohen tells how to establish a social media presence that leads to closings.

1. Build a following. Cohen rocketed from zero to 154,000 followers in two years by following simple strategies, such as using hashtags to discover possible followers and “liking” relevant posts. “I would engage with them and hope that they engage back and follow me. Plus, I’m fortunate to have a sensational inventory of homes that people all over the world enjoy seeing.”

2. Stay consistent. Post often enough to stay on your followers’ radar, but not so often that you dominate their feed.

3. Focus on photos. “I hire the best real estate photographer in town — in L.A., it’s Jeff Elson,” Cohen says. “He shoots the properties at dusk and into the evening for more dramatic photos.” Then select the best photo to plug the property on social media.

4. Be up front. “I always mention price in my posts,” Cohen says.

Personalized showings are another essential piece of Cohen’s marketing plans. He avoids using showing agents, preferring to show properties himself whenever possible. “That way I can overcome objections, talk about comparables and close,” he says. His showings are by appointment only, and because his properties tend to be among the highest of the high end, he prescreens all potential buyers. “No one gets in any of my listings unless I can qualify them first. I don’t want to waste my time or my seller’s time with people coming to see it just because it’s cheaper than going to a movie.”

Vetting the potential buyers also helps him hone his pitch. “I learn as much as I can about them – where they’re moving from, how many children, what they do for work, so I can sell them on how my listings fit their lifestyle.”

These strategies, while imperative for the luxury market, apply to all areas of real estate sales, Cohen says. “If you’re a great real estate agent and you have a dominating listing presentation, you’ll excel whether you’re in entry-level housing or in luxury real estate. It’s all about building up your skill set to be the best at what you do.”

Follow Jordan Cohen on Instagram  @jordancohen1

MORE ON LUXURY AND THE RE/MAX COLLECTION: Looking at Luxury? Here’s Your Best Way In

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The Real Estate Listing Presentation: A How-To Guide

A how-to guide for a real estate listing presentation.

The real estate listing presentation… The secret weapon of any successful listing agent. 

It might just be the MOST IMPORTANT factor in your business. That’s because a real estate listing isn’t just a single home or a transaction – it’s a chunk of the market that you control and can leverage for more – and a realtor listing presentation is THE way to get them.

We’ve helped scale the businesses of tens of thousands of real estate agents.

When you start with a free real estate coaching consultation, chances are we can help scale yours as well. Schedule yours today!

In this blog, I’ll walk you through exactly what a listing presentation is, what goes into it, and how you can make yours stand out from the competition to convince sellers to work with you and even attract new business. 

Let’s start with what a realtor listing presentation consists of…

What is a realtor listing presentation?

A realtor listing presentation is a formal meeting or presentation that a real estate agent conducts with a potential seller who is interested in listing their property for sale. The purpose of the listing presentation is to showcase the agent’s qualifications, expertise, marketing strategies, and the services they provide to help sell the property.

That’s the very direct definition of it. Put another way, it’s your shot to answer two questions: “Why should I sell my house right now and why are you, above anyone else, the person to do it?” 

Or, to put it another way… “How will you make me more money, achieve my goals, and make me feel safe and cared for in the process?” 

The Elements of an Effective Listing Presentation

During the real estate listing presentation, you’ll typically discuss:

• Background and Qualifications: Introduce yourself and provide information about your experience, credentials, and track record in the real estate industry.
• Market Analysis: Present a comparative market analysis (CMA) to help the seller understand the current market conditions, recent sales of similar properties in the area, and the appropriate pricing strategy for their home.
• Marketing Plan: Outline your marketing plan for the property, which may include strategies such as professional photography, virtual tours, open houses, online listings, social media promotion, and print advertising.
• Services Offered: What makes you worth the full commission? Set yourself apart by covering not only the basic services but some unique ones at well. You’ll of course mention staging advice, scheduling showings, negotiating offers, and managing paperwork.
• Agency Agreement: If you convince’em, sign’em! The listing presentation is the place to get that contract signed or at least let them know it needs to be signed before moving forward.

Preparing for the Listing Presentation

Every listing presentation is going to be slightly different, but the core elements will be the same. Your goal is to give this as often and effectively as possible, and that means coming into it prepared. 

At a certain point, you might want to have a team that takes care of every other element of your business so that you can do nothing other than go on listing appointments – because that’s where the money is. So take this preparation seriously.

Research the client

Notice how I’m not calling them a “lead” or a “prospective client” here? Go in with the idea that they are already your client – because you’re going to learn a lot about them before you even get the contract signed. 

First, send out a questionnaire or seller needs analysis asking them all the relevant questions you need to know (more on this below).

Next, dive into research. Start with Facebook, Instagram, and LinkedIn to learn about their preferences, the industry they work in, and previous business history. 

Your objective is to identify their specific needs. See what you can learn to customize your approach to the client.

Now… If you can… try to identify this seller’s DiSC profile . It’ll set you up for success moving forward.

Conduct a needs analysis with potential sellers

Wanna know how to know what a client wants and needs? Start by asking them. All it takes is a simple needs analysis. 

As we’ve already covered, your job in the preparation phase is to discern the motivation so you can tailor the presentation to the seller’s specific needs. 

Are they looking to:

• Sell the house as fast as possible
• Move out by a certain time
• Get more money for some urgent need
• Get more than the home might be worth
• Upgrade or downsize 

On this note, our coaching clients have access to 70+ case studies from top agents, complete with toolkits that include extremely effective needs analysis questionnaires for you to rip off and duplicate.

Gather market statistics and data

Let’s jump back to the topic of DiSC profiles… Some sellers are more motivated by social connections and the trust they build with an agent. Others are motivated by hard data and understanding the numbers. 

It doesn’t matter which one it is – thorough market research is the way to both. It will establish you as the expert who is willing to put in the time to gather this information and then explain it in a way they can understand. 

Where do you get your market data from? Are you combing the MLS? Do you subscribe to Keeping Current Matters or some other real estate trends source? Figure it out and be sure you can show that your information is objective and verifiable.

You’ll want to go armed with:

• A thorough knowledge of the property details
• National and local market statistics
• Comparable sales
• Local rules and regulations (working this in will really establish credibility)

Most importantly, be able to synthesize this information, letting them know that you can both elaborate on any point or break down what is most important for their needs. All of this info will be used in your pricing strategy and help them achieve their goals.

Create a compelling presentation template

If you know me, I’m all about using technology to maximize efficiency and impact, but there is A LOT to be said for the old-school route of physical presentation materials. Either way, you decide to go, be sure you have a real estate listing presentation template to work off of and customize. 

One of my clients, Carolyn Young , is one of those team leaders who has cleared herself up to focus almost solely on going listing appointments (going on almost 200 appointments a year) – and that’s because she’s created a listing presentation that is 95% effective in closing the deal. And the centerpiece of her appointment is a set of 200 beautiful, laminated slides that she spreads out across the table to show just how thorough she is. It blows people away.

On the other hand, a digital approach will give you a much more customizable template. Some of my clients are absolutely killing it with HighNote , which will offer you pre-built templates to upload your material into. You can include professionally edited explainer videos to send to the client before the actual appointment and then open into the full presentation once you’re together.

Just be sure that your presentation is comprehensive and includes all the necessary elements mentioned above, including past sales performance, market data, your marketing plan, and why they should sign an agreement.

The Listing Appointment

Now that you’re all prepared, let’s move on to conducting the appointment itself.

Setting up an effective listing appointment

Where is the best place to conduct a listing appointment? Ideally, it’s in the home you’ll actually be working to sell. Be sure to mention that when setting the appointment, but if it doesn’t work for any reason, don’t wait to set that appointment. Do it in a coffee shop or your office or wherever, because an appointment done anywhere is better than no appointment at all. 

No matter where it is, you MUST do a technology and tools check before showing up. If you need anything, be sure you have it:

• Charged laptop
• Presentation slides
• Agency agreement
• Scripts (memorized)

This is where a listing appointment checklist can come in handy. If you need more help with this, you can download this free offer full of listing presentation scripts and strategies . 

Build rapport and establish trust

There’s a very specific reason to practice your listing presentation over and over until you can do it effortlessly, and it’s not so that you get it perfect… Actually, it’s so that you can relax and be calm and receptive to what the seller has to say. 

You’re more than just someone who is going to do this one job for them and be gone; this is an audition to be a part of their lives, and that means you have to be confident, friendly, and likable. Let them know that you’ll be there for them in anything they need in a genuine way before diving into your past client success stories. 

When you’re showing your real estate photos, before and after videos, or CMA findings, it’s about establishing trust and providing value, and your expertise and credentials are a part of that but not the only factor.

Your Listing Presentation Will Make or Break Your Business

I cannot stress how important your real estate listing presentation is. It’s the crux of your business and the key to your financial success. 

Hopefully, these tips have been helpful ways to help you master your listing presentation but if you’re really serious about creating a listing presentation that blows people away and establishes your dominance in your market, the place to get it is Roadmap. 

I’ll be breaking down the best and most advanced listing presentation strategies working today – and best of all, I’ll be doing it in an area near you. So find a location and sign up soon.

But until then, start putting the pieces in place.

Take It Up a Notch. Explore Our Real Estate Agent Tools, Resources, and Case Studies!

At Tom Ferry, our team has decades of experience helping realtors grow their businesses. Discover invaluable insights, customized strategies, and expert guidance to supercharge your lead generation, marketing, and more!

About the author

As founder and CEO of Ferry International, the real estate industry’s leading coaching and training company, Tom’s ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching, his popular YouTube channel delivering free, fresh and relevant real estate tips weekly, highly engaging training events, two best-selling books, and his legendary keynote speeches. Tom has more than 35,000 hours of coaching experience and works daily to help agents and brokers grow a prosperous business while simultaneously balancing — and loving — their personal lives.

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The 20 Best Real Estate Listing Presentation Tools

24 min read

Attractive, professional listing presentations win over clients, so we’ve identified 20 great tools to make your presentations stand out. With these handy resources, you don’t have to be a graphic designer to get beautiful results.

Graphics are obviously important to the visual appeal of your listing presentation, but there are other elements you may not have considered, like stylish fonts, informative charts, and presentation software (there’s more to life than PowerPoint). We’ve touched on all the bases so you can create a listing presentation that looks great on every level.

Price: Free ‍

Arguably the most popular tool in this post, Canva makes graphic design easy — even if you consider yourself a not-so-tech-savvy real estate agent. The platform offers numerous design formats that fit all of your real estate marketing needs, including listing presentations. You can upload images, add text overlays and icons, create photo collages, and beautify your listing presentation in countless ways using Canva.

Top Features

• Easy drag-and-drop interface for adding text and visuals to your presentations.
• A seemingly endless library of images, templates, fonts, and icons to choose from.
• Detailed but straightforward photo-editing tools to adjust your designs accordingly.
• A new iPad app that makes designing on the go simple and convenient.

2)   Piktochart

Price: $29/month ‍.

Real estate listing presentations usually entail a fair amount of data. Blow them away with easy-to-read stats and figures related to your real estate sales history and local market (like home values) in the form of beautiful infographics featuring graphs and charts created with Piktochart. If you’re concerned about starting from scratch and organizing your data, don’t worry: Pre-made templates (several of them) are at your disposal when designing this intuitive tool, while you can also import Google Spreadsheets and similar data files to develop comprehensive number-based visuals.

• Simple dashboard interface, which makes it simple to identify the right editing tools to use.
• Tons of pre-loaded images and icons that can make your charts and graphs more attractive.
• An interactive map feature to showcase a variety of details about your area.
• Integration with Evernote and SlideShare (should you want to publish your graphics online).

3)   Google Slides

This is the first of three Google listing presentation tools listed in this post. Ease of use is the main selling point of Slides, as you can access it on just about any device (desktop or mobile), share your work with others, and edit and comment on your work in mere seconds. It has the feel of PowerPoint but with much more capabilities and design offerings to make your real estate listing presentation look as professional as possible (though if you’re an avid PowerPoint user, you can also upload your PPT listing presentation into Slides).

• No internet connection? No problem: Work on your listing presentation offline with Slides.
• Auto-saves all of your work, so you don’t have to fear losing design updates and alterations.
• Embed videos and select from thousands of images and icons in Google’s extensive database.
• Available on iOS and Android devices, so you can fine-tune your presentations on the fly.

Price: Public plan is free; Enjoy plan is $59/year; Pro plan is $159/year

One of the more popular listing presentation software options among real estate agents and firms is Prezi — and it’s very easy to see why. The platform makes it a cinch to present your listings, company history, and sales pitch to your real estate leads in style. Think of the tool as the anti-slideshow presentation software, thanks to its simple design functions, smooth transition features, and modern-looking effects capabilities.

• Fade-in animation that brings new text, icons, and images onto the screen in a stylish manner.
• Plain-English navigation setup, meaning you won’t spontaneously combust using the platform.
• An array of tutorial articles and videos on the Prezi website that help with every possible usage scenario.
• Handy timing feature that allows you to keep your listing presentation moving along at the right pace.

5)   TouchCMA

Price: monthly plan is $25/month; annual plan is $15/month.

TouchCMA is one of the best listing presentation software solutions out there today, and that’s the case for several reasons — chief of which is you don’t have to spend a lot of time or energy compiling data, imagery, and resources for your presentation. Rather, the iPad app automates all of that work for you by providing up-to-date listing data for your area. Use the area-mapping tool to highlight specific neighborhoods and communities where sellers reside to give them a glimpse of niche market conditions. To add your own personal flare to your listing presentation, real estate data and videos can be added into the software.

• Directly connects to your MLS, giving you real-time data to share with potential clients.
• Comb over listing after listing — including their pricing details, images, and other key info — in minutes.
• Compare homes for sale side by side to give your leads a snapshot of local property values and other key info.
• Add all of your branding collateral to TouchCMA to prove you’re a reputable professional.

Price: Essentials plan is free; Pro feature is $6.99/year ‍

Adobe’s Creative Suite is a pretty fantastic investment for agencies and brokerages who can afford these resourceful programs. For solo agents, though, it can be costly and, thus, not worth it. Pixlr offers a suitable alternative. The photo-editing software is essentially a simplified version of Photoshop that offers the same image adjustment tools but in a more comprehensible manner that befits those who aren’t design experts. For your listing presentation, use Pixlr to bolster your branding and make your real estate business look trustworthy and reputable — something practically all buyers and sellers take into account when selecting representation.

• Text masking allows for text overlay additions to your photos that can be stylized with flashy designs.
• Simple image-layering capabilities so you can make your presentation look like a pro created it.
• Cropping, blending, and adding effects to photos and images is a painless task for Pixlr users.
• The Pixlr Express mobile app means you can snap shots of your listings and effectively edit them seconds later.

Price: Basic plan is free; Pro plan is $5/month ‍

Deemed “ the PowerPoint killer we’ve all been waiting for ” by TechCrunch, Bunkr is one of the more fashionable listing presentation software options for agents. The French company has grown a solid reputation as the go-to presentation solution for big brands (a look at the Bunkr site shows Evian, Foursquare, and LinkedIn have all utilized the service). Where it distinguishes itself from PowerPoint (though the UI functions quite similarly) is its content-collecting features: Find anything you want online and save it with ease to your Bunkr folders. No matter what you’re working on, you can access this content bank and add images and video to enliven your presentation.

• Install Bunkr’s bookmarklet to easily save relevant, interesting content you come across online for later use.
• The “Lists” feature acts as both a note-taking system and as reminders to incorporate certain points and content in your presentation.
• Broad selection of fonts, backgrounds, borders, colors, and type-editing features to make presentation creation simple.
• Mobile-ready, meaning your presentations look top-notch and function well on tablets and smartphones.

8)   Haiku Deck

Who said creating real estate listing presentations can’t be fun? Haiku Deck is a premier presentation service that truly makes working on projects an enjoyable (and stress-free) experience. Whether you work on desktop or use the iOS app , Haiku Deck offers an array of elegant-looking imagery and text options to make your presentation look like a professional designer spent hours polishing it up. When you’re done completing your masterpiece, you can use your iPhone as a remote to meticulously guide your real estate leads through your pitch.

• A limited navigation bar that includes only the essentials (for text, image, and formatting) needed to create a compelling listing presentation.
• Exhibit your real estate business and market data in easy-to-create charts and graphs that come with relevant icons.
• An image search feature that navigates Flickr’s Creative Commons database, so you don’t have to spend hours finding the right photos for your presentation.
• Plenty of interesting presentation themes are available along with budget-friendly theme packs to enhance your design work.

9)   PicMonkey

Price: basic plan is free; royale plan is $4.99/month ‍.

Edit and touch up photos and other images, create various types of collages, and design your own presentation slides from the ground up (or with the help of pre-loaded themes) using PicMonkey, an alternative to Canva that’s just as easy and enjoyable to learn and use. Unique icons and other visuals at your disposal mean your presentation can be jazzed up in seemingly innumerable ways. Given you can use the service for your real estate website (landing pages, blogs — any web page, really), this is a can’t-miss platform.

• The PicMonkey blog and Features page offer insightful articles and tutorials to help you craft amazing presentations and edit images with ease.
• The Royale plan offers several more fonts, layouts, and pre-set designs to choose from to set your presentation apart from the competition.
• Crop, sharpen, rotate, resize, and add exposure to any and all images and photos you add to your PicMonkey account.
• Want to add a holiday or other niche theme to your presentation? PicMonkey has many unique ones to choose from.

10)   Office Timeline

Price: basic edition is free; business plus edition is $49/year.

Here’s a common listing presentation scenario: Your prospective clients want to know more about your background and history as an agent. You don’t want to forget to include a visual representation of your past. To avoid this, use listing presentation software like Office Timelines, which makes showing important dates a cinch. Simply set the parameters for how long of a period you want to display in your presentation and then add notes to each notable date: when you became an agent, when you earned specific certifications, when you opened up your firm — any date that can inform your leads and help you tell your story.

• Selecting a timeline format, adding your milestones, denoting the dates, and customizing timelines with various colors and fonts is simple.
• Several timeline chart styles to choose from, allowing you to expertly show off your business and personal background.
• Another platform that integrates with PowerPoint, so you can enhance your PPT listing presentation slides even more.
• The Timeline Wizard feature allows you to create your own timeline from scratch, if you don’t feel like using one of the templates.

11)   Recite This

Price: free.

You won’t find an easier site to use on this list than Recite This, a service that allows users to enter copy (quotes, tips, whatever) into a text box and select a design theme to create their own designs featuring the excerpts. If you want to use a different background with your copy, simply select the “Try Another Template” button. Once you’re done, you can download the image and use it for your presentation. If you have testimonials from happy clients, use them in Recite This to create eye-catching text designs that can grab the attention of your prospective clients. All in all, this is a minor tool to assist your presentation development, but one that can save you lots of time crafting your own text-based design.

Top Features:

• As long as you have specific copy in mind at the ready, you can create a Recite This quote design in seconds.
• You can preview how your copy will look using each design option as you enter in your text.
• There are several background templates to choose from, so you can easily find ones that fit your stylistic preferences.
• Share your text-based designs, like client testimonials, on social media — in addition to using them for your presentation.

12)   Placeit

Price: comp plan is $12/month; several other pricing packages, depending on use ‍.

Showing off your responsive real estate website is a surefire way to impress leads. Placeit’s main service is to provide a canvas for websites to be shown on mobile devices. Use the platform to upload images of your website onto the template slides that feature blank iPhone, iPad, and other mobile screens so your leads can see what it’s like to navigate your site on different devices. Show buyers and sellers your ability to understand technology and how to aptly use it to help them purchase and sell their homes.

• Got a mobile-friendly real estate website? Take screenshots of it and add them to the nifty slides Placeit offers.
• Match a device with one or more appealing backgrounds depicting different kinds of scenery, like offices and homes.
• It’s not just for website screenshots: Upload video to show off on mobile devices as well, like listing video snippets.
• There are plenty of different pricing packages to choose from, so analyze which one works best for your budget.

13)   Google Hangouts

Sometimes, you have real estate leads you simply can’t meet with in person, like those who live several hours away or even across the country. That’s where platforms like Hangouts come into play. Simply log in to your Google account (or create one, if you don’t have one) and invite your leads to a Hangout. As long as you both have a strong Internet connection, you can conduct your presentation as normal (and sharing your screen — whether it’s a website, slideshow, or video — is a cakewalk).

• It’s available on practically all major mobile devices, so if you must present on the go, you can.
• Need to present one party of buyers or sellers instead of individual ones? With Hangouts, you can invite up to 10 people.
• You can record your Hangouts — meaning you can learn from past listing presentations via the platform.
• Perform other tasks on your desktop, tablet, or smartphone (like pulling up important files) mid-conversation.

14)   PowToon

Price: basic plan is free; pro plan is $57/month; business plan is $127/month ‍.

Explaining your value proposition to buyers and sellers with data is an effective presentation method. Sometimes, though, presenting charts and graphs can … well … bore them. Prevent yawns by sprucing up your sales pitch with a unique visual element. PowToon is a viable option, as users can create animated videos of their products and services — or, in the case of real estate agents, videos to show sales history, local market details, and other interesting tidbits. Just take a look at some notable real estate companies and professionals who’ve used PowToon to bolster their presentations.

• Add music and voiceovers to your animated listing presentation videos to make them more informative and appealing.
• Share your work on your real estate YouTube page (just be sure to promote it on other social media channels).
• PowToon’s dashboard is more than manageable, as it includes all of the icons and editing tools you need to craft amazing videos.
• Countless icons, characters, backgrounds, and other visual aids to choose from.

15)   Infogram

Price: basic plan is free; pro plan is $18/month; white label plan is $50/month ‍.

The best listing presentation is the one that both educates and enthralls buyers and sellers. With Infogram, you’ll accomplish both. Just choose a template, input your data, add some explanatory copy for your figures, and you have a beautiful, informative graphic that can wow your audience. What’s more is you can add numerous icons, along with images and videos, to your presentation, meaning you don’t have to stumble over countless slides during your meeting with leads. Instead, you’ll have one single infographic that incorporates all of the info you need.

• Connect your data software with Infogram so your graphics can automatically populate new data.
• A lustrous look on all devices, thanks to the infographic tool’s responsive design setup.
• Create bar and line graphs, fill out area charts, and utilize the map feature to power your presentation.
• The new video infographic creator means your data will look alive during your presentations.

16)   emaze

Price: basic plan is free; pro plan is $4.90/month; emazing plan is $9.90/month ‍.

Plentiful listing presentation templates that can be edited with a plug-and-play design in minutes: That sums up what you get when using the intuitive presentation software emaze. The HTML5 platform is a cut above the competition due to its template options, ability to add sound effects, and distinct transition elements. And if you don’t want to start over from scratch using emaze, import your PowerPoint listing presentation copy and images in seconds.

• Many attractive 2D and 3D presentation templates at your disposal.
• Pre-loaded placeholder images and text make it easier to input copy and graphics.
• The ability to embed YouTube videos in your presentation.
• Access your work anywhere, anytime thanks to the tool’s cloud storage.

17)  Present.me

Price: basic plan is $3.95/month; pro plan is $17.95/month ‍.

For listing presentations done remotely from clients, Present.me offers an intriguing structure: Viewers of the video presentation platform can see you on one side of the screen and your presentation on the other half. This means no more having to explain your presentation to buyers and sellers over the phone. Use Present.me and your leads can watch your presentation whenever they have free time. Though you’ll definitely need to follow up with your leads to ensure they understand everything you can offer them, this is a helpful tool for those times when you simply can’t be there in person to pitch them.

• Edit and trim your videos so that your voice recording aligns with your presentation’s visuals.
• Your PowerPoints, PDFs, and Google Docs can be integrated with Present.me.
• The service offers a handful of plugins to make it easy to share presentations on your real estate website.
• If you don’t want to post presentations on your site, email presentations or create a subdomain to host them.

18)   Google Fonts

It may seem like a small component of your real estate listing presentation, but using the right font can make all the difference. Comic Sans won’t cut it if you’re trying to impress prospective clients. Instead, comb through Google Fonts to find one (or more) suitable typefaces to use. For instance, if you create a Keynote or PowerPoint slideshow, you can use one font for slide titles and another for the body copy. If you want to know the best of the best Google Fonts (and how to actually use the font service), check out this informative post from BootstrapBay .

• There are more than 650 font families you can choose from for your presentation.
• Every single one of those 650 font families? Oh, yeah: They’re 100% free.
• Once you select a font, you can instantly use it in your presentation.
• Google lets you know the page load times for each font (in case you want to use them on your website).

19)   SlideDog

Price: basic plan is free; pro plan is $8.33/month ‍.

Many agents transition from clicking through slideshows during their presentations to showing videos and guiding leads through their real estate website. That means having to switch from screen to screen, which can make presentations drag and, more importantly, seem disjointed and unorganized. SlideDog provides a solution to this dilemma. Drag and drop multiple screens at the bottom of your SlideDog dashboard to create a playlist. Then, adjust the screens for sites and other files (like PowerPoint and Prezi presentations) in the order in which you want to present them. This listing presentation software tool is as straightforward as they come.

• Simply click on any of your uploaded screens for websites, videos, and other files to make them populate the screen.
• Use any mobile device connected to SlideDog as your remote control for your presentation.
• Your audience can view your presentation on their own devices as well, thanks to the platform’s Live Sharing feature.
• Use the dual screen function to present your listings on a larger format, like a TV or projection screen.

20)   Easel.ly

A big problem with most graphic design services that claim to be easy to use is … well … they’re not. The learning curve is bigger than stated. The user experience isn’t as uncomplicated as promised. That’s not the case with Easel.ly, which is a time- and headache-saving tool that offers an intuitive drag-and-drop design tool that’s as accessible as any infographic platform out there. It has just enough templates and resources so as not to overwhelm novice designers. Use Easel.ly to showcase your value proposition, notable deals you’ve closed, or your plan for selling a prospective client’s home.

• You can create a fully detailed infographic in mere minutes with the template, icon, and text overlay features.
• Too many tools and widgets can frustrate graphic design beginners — Easel.ly offers just enough to make each graphic distinct and gorgeous.
• Your final product can be saved and exported in a variety of files types, like PNG and JPG, as well as downloaded as a PDF.
• A clean, sleek canvas is all you see when working on your presentation graphic.

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Strategic Advantage Listing Presentation

Walk in with confidence... walk out with the listing.

You have just found the most impressive and strategically designed listing presentation proven to win listings. This breakthrough real estate listing presentation is easy to use and works for any agent – experienced or not - and regardless of which company they work for. This PowerPoint listing presentation can be customized to match any brokerage's branding or any agent's personal style.

The only listing presentation proven to win agents more listings, professional listing presentation includes stunning photos, powerful content & effective strategies to win more listings, on sale this week for only $99 - click here.

For iPad or Tablet, Computer, Notebook & Print

Created for ms powerpoint or mac keynote, 100% editable - customize any way you like, add logo, add photos, add pages, etc..., (recommended & editable content included), your presentation will be unique to you.

You can add whatever additional content you want to your listing presentation... such as local sales data, personal sales, company sales, etc. This means you will have a listing presentation that is totally unique to your personal marketing style and local market area.

Actual Pages Of The Listing Presentation

This section of the listing presentation outlines to the seller your expertise when it comes to marketing their home to buyers., to win... you require an effective strategy.

Having a well written Marketing Plan in your listing presentation puts the odds in your favor when it comes to separating yourself from the crowd of agents the seller may be considering. At same time it also proves to the seller that you are an extraordinary agent with the expertise and experience to sell the home. Your step-by-step marketing plan is easy to understand and motivates your client to list with you.

Order Now - Secure Online Order

What About Price?

You will use these slides to persuade your sellers to price hot so your listing sell fast.

By explaining to your seller the advantages and disadvantages with respect to each price point within your listing presentation, the seller will be able to select the price range that best suits their selling goals. This results in pricing at fair market value which means your listing will sell quickly. And that is the entire point of winning a listing. The last thing you want is an overpriced listing that never sells.

But Does Strategic Advantage Really Work?

Re/max agent earns over $2,000,000, bob burns of re/max writes....

Since buying Strategic Advantage I have earned over $2,000,000 in personal commissions. My confidence when I walk into a listing appointment is off the charts because I know I am going to win the listing. Without question... the best investment I have ever made as an agent.

I Won Using It The Very First Time!

Sean moore of re/max writes....

I purchased the entire package of presentations and have already used it to secure a $350,000 listing!

Thank you for such a powerful listing presentation.

I Won The Listing On The First Try!

Jason smith of excel realty writes....

This past Thursday evening I went on my very first listing appointment using the Strategic Advantage listing presentation. Guess what? I got the listing. Thank you so much for creating such awesome listing presentation.

You Also Receive These 2 Bonus Listing Presentation Designs...

Both Designs Come With Editable Content & Professional Photography To Impress Your Clients

Yes... You Receive 3 Unique Presentation Designs For 1 Low Investment To Impress Your Clients & Win Listings

Plus you also receive 7 tactical listing strategies proven to persuade sellers to list with you.

Pre-Listing Presentation

This professional 'pre-listing presentation' gives you the opportunity to showcase your experience, strengths, and home selling strategies to the seller before you even arrive for the appointment.

Safe Island Presentation

The purpose of this 'safe island presentation' is to gather 2 critical pieces of information from the seller before you begin the listing presentation.

'Price It Hot' Presentation

A persuasive 'pricing presentation' purposely designed to encourage a seller to reduce the listing price to current market value for a quick sale.

'Price It Right' Presentation

A persuasive 'pricing presentation' designed to cause a seller to 'price the listing right' from day 1... avoiding future price reductions and increasing buyer interest.

Offer Presentation

This 'listing offer presentation' is proven to eliminate useless arguments while presenting an offer to a seller. Focuses the seller on what is important... accepting the offer.

Solve Objections 6 Visual Aids

The listing presentation package also includes 6 'visual aids' to quickly solve listing objections. These professional visual strategies are designed to gain seller agreement.

10 Professional Portfolios

Professionally introduce yourself to clients with these 10 agent portfolios. For use in marketing, mailing, meetings, open houses & to introduce yourself before the listing presentation.

And You Also Receive... Advanced Listing Presentation & Appointment Training

Every secret & every strategy on how to win listings is revealed.

30 Minute Buyer Video

This 'Step-By-Step' coaching video shows you how to position yourself as the buyer expert. This is critical, as doing so causes the seller to recognize you as the right listing agent.

Front Door Coaching

Do you want to win the seller before you even take a step into the home? This coaching video will show you what to do and say when at the front door. When doing so, you instantly gain seller acceptance.

Foyer Coaching

A brilliant strategy on how to quickly establish rapport and respect with the seller. This video will show you exactly what to do and say the moment you take your first step into the home.

Kitchen Coaching

There are 3 critical strategies you must follow before you open your listing presentation. This video will show you exactly what to do and say before you even open your listing presentation.

Farming For Listings

This informative coaching movie quickly reveals how to farm for listings. Simply follow its recommendations & you will quickly dominate any farm area with ease.

How To Follow Up

Your fortune is found in the follow up. This personal coaching video outlines what follow up is and how to follow up effectively so that you maximize your listing production.

How To Stay In Touch

Staying in touch is not the same as follow up. In this personal coaching video you will discover exactly what Stay In Touch is and how to perform effective Stay In Touch marketing.

Google Leads

Do you want to be #1 on Google? After all, Google is where the masses are found. In this personal coaching video we will show you what you must do to master Google.

8 Company Versions Are Also Available

For A Small Additional Fee You May Add A Company Listing Presentation To Your Order

Powerful Video On How To WOW Sellers

A must watch if you want to win listings, real agents... real results, real testimonies from agents who love the strategic advantage listing presentation..., i win the listing every time, lilo clacher of re/max proven professionals writes....

Since purchasing the listing presentation package and putting it to full use, I have NEVER walked away from a listing appointment without the signed listing in my briefcase.

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I love the presentations, the best I have ever seen.

Key Listing Presentation Features

Powerpoint & keynote compatible.

Use and customize your listing presentation with either MS PowerPoint or Keynote.

iPad & Tablet Compatible

Show the listing presentation on your iPad or Android tablet when on an appointment.

High Quality Printable

Your presentation has been graphically designed to produce a beautiful print finish.

Fully Editable & Customizable

In seconds you can drop in your logo, photo, make edits to content and much more.

Includes Content For All Slides

Recommended listing presentation content that is proven to produce results included.

Includes Free Video Training

Included 'Step-By-Step' listing presentation video training to help you win more listings.

For more information on the listing presentation please visit our FAQ page .

Listing Presentation Resources

Articles, scripts & tips to improve your listing presentation skills, listing presentation scripts, this listing appointment scripts article reveals the 'top 8 listing presentation scripts' agents can use to 'win the listing' on every listing appointment..

Top 8 Listing Presentation Scripts For Listing Appointments

Listing Presentation Tips

This listing presentation tips article reveals the '10 best listing presentation tips' agents can use when doing a listing appointment presentation..

The Top 10 Listing Presentation Tips For Agents

Creating An Effective Listing Presentation

Informative article shows agents how to create a listing presentation that is effective. it outlines how to create a presentation & what to include in the presentation to 'win the listing'..

How To Create An Effective Listing Presentation That Wins Listings

Listing Presentation Checklist

Outlines 8 listing presentation checklist points to impress sellers & win listing appointments. this 8 point checklist will make sure you are prepared for listing presentation success..

Listing Presentation Checklist For Winning Listing Appointments

Listing Presentation Ideas

Article discusses 5 listing presentation ideas for a 'winning' real estate listing presentation. contains 5 amazing presentation ideas to showcase your talent & experience..

5 Listing Presentation Ideas For A Winning Presentation

Company Listing Presentations Available

RE/MAX Listing Presentation

Keller Williams Listing Presentation

Century 21 Listing Presentation

Coldwell Banker Listing Presentation

EXIT Realty Listing Presentation

ERA Listing Presentation

Berkshire Hathaway Listing Presentation

Royal LePage Listing Presentation

The 'Strategic Advantage' listing presentation is copyright of Achieve Ace Ltd. RE/MAX is a copyright & trademark of RE/MAX International. Century 21 is a copyright & trademark of Century 21 Real Estate LLC. Coldwell Banker is a copyright & trademark of Coldwell Banker Real Estate LLC. EXIT Realty is a copyright & trademark of EXIT Realty Corp. International. ERA is a copyright & trademark of ERA Franchise Systems LLC. Keller Williams is a copyright & trademark of Keller Williams Realty, Inc. Berkshire Hathaway HomeServices is a copyright & trademark of HomeServices of America Inc. Royal LePage is a copyright & trademark of Brookfield Real Estate Services Fund. The above companies have not endorsed these presentations but by agents employed with these companies who have purchased the listing presentation. REALTOR ® is a is a copyright & trademark of the National Association of REALTORS ® . All other trademarks, service marks, trade names & logos appearing on this website are property of their respective owners.

Listing Presentations | Comprehensive Guide for Real Estate Agents

Last Updated on February 2, 2024 by Luke Feldbrugge

A listing presentation can make all the difference in securing new clients and growing your business in a competitive residential real estate market. If you’re looking to stand out and attract new clients, this comprehensive article will help you create a compelling listing presentation that resonates with potential sellers.

What is a Listing Presentation?

A listing presentation is a formal meeting between you, a real estate agent, and a potential seller. During this meeting, you showcase your services, expertise, research, and marketing plan to sell their property.

What is the Goal of a Real Estate Listing Presentation?

The primary goal of your listing presentation is to secure the listing. Your job is to convince the homeowner, your potential client, that you are definitely the best choice to sell their property.

A helpful tool to assist with the win, is a well thought out listing presentation. How you present their home will start to build client trust and confidence in your abilities; while establishing and supporting a new and growing relationship with the client.

It’s not just about numbers; it’s about establishing a personal connection, understanding the homeowners needs and expectations, and showing them you’re their trusted partner in this significant transaction.

What Should I Prepare for a Listing Presentation?

By conducting thorough research, showcasing your expertise, and addressing potential questions and objections in your listing presentation, you’ll be well on your way to impressing potential clients. Here are our suggestions on what you should prepare for a listing presentation:

1. Research the Property and Seller

Before you step into the seller’s home, gather as much information as possible about the property and the homeowner. This will help you tailor your presentation and show the homeowner that you took the initiative to do your homework.

• Obtain property details, such as square footage, number of bedrooms and bathrooms, recent renovations, and any unique features. If you have time, do a drive by and note the curb appeal and the upkeep of surrounding homes.
• Research the local real estate market, recent sales in the area, and current market trends. If you have the ability, and believe in the importance and added-value that a CMA can provide a potential client (as we do), put one together as a supplement to your listing presentation. Remember giving more value to prospects than the other guy, leads to more clients.
• Research the home’s neighborhood and highlight the conveniences, amenities and other selling points that you plan to use to promote their home. If you have a conversation before you present, try to learn the homeowner’s motivations, timeline, and any specific concerns or expectations they may have.

2. Use a Listing Presentation Template to Build Your Presentation

Using a listing presentation template offers a practical and efficient way to create compelling and professional looking presentations. It also enables you to focus on the content and personalization instead of the general framework. It will save you time, offer consistency, and help to present your talents and professional brand in a visually appealing way.

Two great places to find nice looking, professional listing presentation templates are on Canva and Etsy. They have hundreds of options. You will need a Canva Pro subscription for the premium listing presentation options, but the options on Etsy listing presentation options can be ordered by anyone.

3. Include a Comprehensive Marketing Plan

Show potential sellers that you have a clear strategy for marketing their property effectively. Highlight your unique value proposition and differentiate yourself from the competition by showcasing what sets you apart. Convey your professional expertise and experience during the presentation.

• Create a detailed marketing plan that outlines your approach, including online and offline strategies.
• Highlight your use of professional photography, virtual tours, and staging to enhance the property’s appeal.
• Explain how you will leverage social media, online listings, and your network to reach a wider audience.
• Discuss your knowledge of the local market, including recent sales, pricing trends, and neighborhood amenities.
• Emphasize your negotiation skills and ability to handle complex transactions.
• Share success stories and testimonials from previous clients to demonstrate your track record.

4. Anticipate Seller Questions and Objections

Prepare answers to questions about your marketing strategies, pricing recommendations, and negotiation tactics. Have responses ready for objections related to commission rates or other potential hesitations. And, show your willingness to adapt and customize your approach based on the seller’s needs.

5. Practice and Rehearse (DO NOT SKIP)

Practicing your presentation trains your brain to deliver it the way you want. If you skip this step, you may get side-tracked, or need to shoot from the hip. Don’t put yourself in this position and leave yourself open to potential regret.

Practice and rehearse your presentation until you nail it! Then…do it again.

Practice your speaking points to ensure you are clear and confident about the points you really want to drive home. Time yourself to ensure that you can cover all essential topics within the allotted meeting time. To take it a step further, consider presenting to a colleague or friend for feedback.

6. Be On Brand, Respectful and Bring Leave-Behinds

As you know, your appearance and demeanor matter when meeting potential clients. Dress in attire that reflects your standards, and your brand. Potential clients will remember you above all, so be what you want them to remember.

Be punctual and respectful of the seller’s time, and maintain a positive and upbeat attitude throughout the presentation. Be real. Be you. Authentic optimism goes a long way.

And, always have professional materials available as a leave behind, or if the presentation is done virtually, have digital files available to share with the sellers.

How Do You Stand Out in Your Market Using a Listing Presentation?

By crafting a compelling value proposition, leveraging technology and visuals, demonstrating local market mastery, offering creative marketing strategies, prioritizing exceptional customer service, addressing concerns proactively, and establishing a memorable brand identity, you can differentiate yourself and leave a lasting impression on potential sellers.

1. Highlight Your Unique Value Proposition

A unique value proposition can set you apart from the competition. Your listing presentation is the perfect platform to showcase your value proposition.

Highlight what makes you different, whether it’s your local expertise, a specialized niche, or a unique approach to marketing properties. Emphasize your commitment to personalized service and tailored solutions that address your clients’ specific needs and concerns.

Don’t know what your value proposition is? Here are some examples to consider, but realize there are others you could surely entertain. These are simply to get your wheels turning for your own listing presentation.

Local Expertise – Highlight your in-depth knowledge of a specific neighborhood or community so you can provide insight into schools, local amenities, recreational facilities, conveniences and other hidden gems.

Sample Tagline: “Navigating Neighborhood Secrets, So You Don’t Have To.”

Digital Marketing Mastery – Highlight your proficiency in online marketing and communication, including SEO, social media, and virtual tours. It allows you to showcase your ability to reach home buyers and sell properties efficiently, plus when used well, effectively and efficiently create amazing client experiences.

Sample Tagline: “Harnessing Technology to Sell Homes Faster.”

Stress-Free Transactions – Promises you will take care of any and all issues and keep things hassle-free and transparent for your clients throughout the transaction process. Highlight examples of how you provide exceptional customer service, clear communication, and expert negotiation and problem-solving skills.

Sample Tagline: “Your Peace of Mind, Our Priority.”

Homes for Heroes – If working with first responders, active military and veterans, healthcare workers and educators appeals to you, consider signing up to learn more about Homes for Heroes and how their real estate agents can position themselves in their local market extremely well by helping their local heroes save an average of $3,000 on a buy or sell, and an average of $6,000 if the the agent handles both transactions.

Definitely worth considering if serving your local hero groups is important to you.

2. Showcase Stunning Visuals and Tech

In today’s digital age, captivating visuals and technology that makes things easier can significantly enhance your listing presentation. Invest in professional photography, videography, and virtual tours to make your listings visually appealing. Promote your use of the latest tech tools to create interactive and immersive experiences for potential sellers, such as 3D property tours or augmented reality home staging.

If you’re not using one, try a virtual tour app and figure out what works best for you and your clients. Below are a few examples agents have recommended, but there are literally hundreds to choose from:

• Ricoh Tours
• Scenics App

3. Demonstrate Local Market Mastery

To truly stand out, you must exhibit a deep understanding of your local market. Provide a comprehensive market analysis that includes recent sales data, pricing trends, and neighborhood insights. Share your knowledge of upcoming developments, schools, parks, and amenities to help sellers see your expertise in their community.

In-Depth Market Research

Stay up-to-date with the latest market trends, including property values, inventory levels, and average days on market. Analyze historical data to identify patterns and fluctuations in the local market. Try to determine the primary factors influencing your market, such as employment opportunities, schools, transportation, and development projects.

Regularly Attend Local Events and Meetings

Get involved in community events, town hall meetings, and neighborhood associations. Networking with local leaders, residents, and fellow professionals can enhance your knowledge and establish you as an engaged community member and local market expert in your profession. Plus, it will open doors for new prospects.

Go on Frequent Property Tours

Regularly visit properties in your area to gain firsthand knowledge of their features, condition, and unique selling points. Being familiar with local inventory enables you to make informed recommendations to your clients.

Build a Reliable Local Professional Network

Cultivate working relationships with local contractors, inspectors, appraisers, and other professionals. Having immediate access to a reliable, trustworthy network of helpful professionals can streamline transactions and provide valuable resources for your clients.

Create and Provide Impressive Comparative Market Analysis Reports

A well-prepared CMA report provides valuable insights and helps the seller make informed decisions regarding their property’s listing price and marketing strategy. So, take the time to assemble the appropriate data and present it in an easy to comprehend report that calls out the most important information.

Include information such as general property information, features, amenities and current condition. Also cover comparable sales in the area, active listings, pending sales and any current market trends or special market analysis you’ve done.

Outline your pricing recommendations, rationale in support of your recommendations and your marketing strategy to sell the property. And, it doesn’t hurt to call out any professional accolades, awards or success stories that highlights the value you can offer the home seller.

Stay Informed About Zoning and Regulations

Understand zoning regulations, building codes, and land-use policies in your area. Being well-versed in local regulations can help clients navigate potential property issues.

Start with a Listing Presentation Template and Build Your Own Winning Sales Pitch and Design

Creating an effective listing presentation is a crucial skill for real estate agents to succeed in a competitive market. By following the steps outlined in this article, you can differentiate yourself and leave a lasting impression on potential sellers. Start with a listing presentation template, do your research, and include a comprehensive marketing plan. Highlight your unique value proposition, leverage stunning visuals and technology, and demonstrate local market mastery. Practice and rehearse your presentation, anticipate and prepare for seller questions and objections, and always be on brand.

All of these tips will help you build trust with potential client prospects, win listings, and grow your real estate business.

Join Homes for Heroes – Be the Agent Heroes Want

Join Homes for Heroes and make it part of your value proposition in your listing presentation to give you a leg up in your market. Homes for Heroes can help you specialize and grow your real estate business when you work with local heroes to buy or sell a home. You can offer them something special, something beyond the transaction, by saving them significant money as a way to thank them for their service.

Simply submit your registration and schedule a time to learn more about the benefits of being a Homes for Heroes local market specialist, and become the agent your community heroes want to work with for their home and mortgage needs.

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527 49TH AVE N, SAINT PETERSBURG, FL 33703

New Listing

2,376 Sq Ft

4780 DOLPHIN CAY LN S APT 501, SAINT PETERSBURG, FL 33711

1,283 Sq Ft

3875 14TH AVE S, SAINT PETERSBURG, FL 33711

800 61ST ST N, SAINT PETERSBURG, FL 33710

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645 16TH AVE S, SAINT PETERSBURG, FL 33701

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1,385 Sq Ft

927 19TH AVE S, SAINT PETERSBURG, FL 33705

500 TREASURE ISLAND CSWY # 209-21, TREASURE ISLAND, FL 33706

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8151 26TH AVE N, SAINT PETERSBURG, FL 33710

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5905 36TH AVE N, SAINT PETERSBURG, FL 33710

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4135 BEACH DR SE, SAINT PETERSBURG, FL 33705

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4351 18TH ST N, SAINT PETERSBURG, FL 33714

548 3RD ST N, SAINT PETERSBURG, FL 33701

3,453 Sq Ft

4627 CASTILE WAY S, ST PETERSBURG, FL 33712

2,555 Sq Ft

3751 38TH AVE N, SAINT PETERSBURG, FL 33713

130 4TH AVE N # 204-206, ST PETERSBURG, FL 33701

610 CORDOVA BLVD NE, SAINT PETERSBURG, FL 33704

2,051 Sq Ft

105 22ND AVE NE, SAINT PETERSBURG, FL 33704

1,484 Sq Ft

6026 22ND AVE N APT 5, SAINT PETERSBURG, FL 33710

11730 GULF BLVD # 12, TREASURE ISLAND, FL 33706

4127 3RD AVE N, ST PETERSBURG, FL 33713

1,192 Sq Ft

5421 43RD AVE N, ST PETERSBURG, FL 33709

1,460 Sq Ft

6374 38TH AVE N, ST PETERSBURG, FL 33710

1,436 Sq Ft

1517 10TH AVE N, ST PETERSBURG, FL 33705

1,250 Sq Ft

• Florida Real Estate
• St. Petersburg, FL Real Estate

Total Listings and Average List Price are calculated by RE/MAX, LLC.

457 31st Way N,  Saint Petersburg, FL 33713

Robert St. Pierre

Weekley Homes Realty Company

Last updated:

September 22, 2024, 04:18 PM

About This Home

Discover the exceptional lifestyle opportunities offered by the spacious and elegant Carsten II floor plan by David Weekley Homes in Downtown St.Petersburg. Each guest suite features a private bathroom, providing comfort and personal space where unique personalities can truly shine. The open-concept living and dining areas on the main level create a sun-drenched haven, perfect for both daily life and stylish entertaining. The chef-inspired kitchen invites culinary creativity, complete with a walk-in pantry and a sleek presentation bar. Unwind in the tranquil Owner’s Retreat, featuring a modern en-suite bathroom and an expansive walk-in closet. Maximize your comfort and efficiency every day with EnergySaver™ innovations thoughtfully integrated into the design of this stunning new home at Towns at Union in St. Petersburg, FL.

Built in 2024

Price Summary

$358 per Sq. Ft.

Last Updated:

4 day(s) ago

Rooms & Interior

Total Bedrooms:

Total Bathrooms:

Full Bathrooms:

Living Area:

1,952 Sq. Ft.

Architectural Style:

Contemporary, Craftsman

Building Area:

2,371 Sq. Ft.

Year Built:

Lot Size (Sq. Ft):

Finances & Disclosures

Price per Sq. Ft:

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