physiotherapy business plan pdf

Physical Therapy Business Plan Template

Written by Dave Lavinsky

Physical Therapy Private Practice Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their physical therapy businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a physical therapy private practice business plan template step-by-step so you can create your plan today.

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What is a Physical Therapy Business Plan?

A business plan provides a snapshot of your physical therapy private practice as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Physical Therapy Practice

If you’re looking to start a physical therapy practice, or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your physical therapy business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Physical Therapy Businesses

With regards to funding, the main sources of funding for a physical therapy business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for physical therapy businesses.

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How to write a business plan for a physical therapy private practice.

If you want to start a physical therapy business or expand your current one, you need a business plan. Below we detail what should be included in each section of your business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of physical therapy private practice you are operating and the status. For example, are you a startup, do you have a physical therapy business that you would like to grow, or are you operating a chain of physical therapy businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the physical therapy industry. Discuss the type of physical therapy business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of physical therapy business you are operating.

For example, you might operate one of the following types of physical therapy businesses:

• Sports Physical Therapy : this type of private practice focuses on providing therapy for sports-related injuries and performance issues.
• Pediatric Physical Therapy: this type of practice focuses on physical therapy for children.
• Geriatric Physical Therapy: this type of physical therapy practice focuses on helping elderly people with issues related to aging.

In addition to explaining the type of physical therapy business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served or number of positive reviews, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the physical therapy industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the physical therapy industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the physical therapy industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your physical therapy private practice? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: hospitals and rehabilitation centers, the elderly, parents of young children and athletes.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of physical therapy practice you operate. Clearly, elderly customers would respond to different marketing promotions than athletes, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most physical therapy businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other physical therapy businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes hospitals, orthopedic doctors and chiropractors. You need to mention such competition as well.

With regards to direct competition, you want to describe the other physical therapy businesses with which you compete. Most likely, your direct competitors will be practices located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of physical therapy do they specialize in?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide better physical therapy services?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a physical therapist, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of physical therapy company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to physical therapy, will you provide personal training or any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your physical therapy company. Document your location and mention how the location will impact your success. For example, is your physical therapy business located in a busy retail district or shopping plaza, near a large medical center, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your physical therapy marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your physical therapy business, including scheduling new patients, treating patients, writing reports and billing.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to schedule your 100th customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your physical therapy business to a new location or city.  

Management Team

To demonstrate your physical therapy business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing physical therapy businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing physical therapy clinics or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you gain ten new clients per week or per month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your physical therapy business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a physical therapy business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a schedule of your daily operations.

Physical Therapy Business Plan Template PDF

You can download our physical therapy business plan PDF to help you get started on your own business plan.

Putting together a business plan for your physical therapy business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the physical therapy industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful physical therapy business.  

Don’t you wish there was a faster, easier way to finish your Physical Therapy business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

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What Is a Business Plan?

Who needs a business plan, elements of a physical therapy business plan, how to write a solid physical therapy business plan, physical therapy business plan template, 5 tips for writing a physical therapy business plan, final thoughts, how to write a comprehensive physical therapy business plan.

Jul 24, 2024

If you’re starting your own business, one of the very first steps you should take is to create a business plan. When done well, a good business plan gives you a framework and structure for daily operations and can help keep you on track as you work toward larger goals. On top of that, if you’re hoping to secure funding for your enterprise in the form of loans or investments, most banks and investors will ask to see some kind of business plan when they review your application or proposal.

In this article, we’ll dig into what business plans are and how to use them effectively. We’ll also share the insights of Karen Litzy, PT, DPT, owner of Karen Litzy Physical Therapy , a concierge PT practice based in New York City.

A business plan is the foundation of your business . It should map out every stage of your business’ development. This important plan contains documented steps to a successful business endeavor.

It’s a formal document that lays out and defines every aspect of your venture, from your mission statement and marketing strategies to your financials and even the floor plan of your practice. Everything about your business will be accounted for in your business plan. As a PT, you’ll also want to include information about the general market, as well as specifics about how you plan to operate, fund, and protect your business.

In theory, every prospective business owner should consider having a plan for their business. In reality, a formal, written business plan is only required if you’re seeking funding from lenders or pitching investors. These professionals need to see a detailed business plan before they make up their minds whether to give you money. However, business plans are a critical component for any aspiring business owner, including PTs, because they force them to think through all the logistics of owning and running a practice before things have a chance to go wrong.

There isn’t any one “right” way to draft a business plan. Every business has its quirks. However, all good business plans usually contain (or at least touch on) the following:

Executive Summary

• Company overview and concept
• Target market
• Competition overview and analysis
• Growth potential
• Management and staffing
• Financial highlights

Business Objectives

• Mission statement
• Five-year projection
• Industry description
• Industry trends
• Competitive analysis
• SWOT analysis
• Marketing strategy
• Legal structure
• Zoning laws
• Health and safety laws
• Patient confidentiality
• Policy and procedure for departmental records
• Personal financial statement
• Fund allocation management
• Cash vs. insurance-based
• Loan amortization
• Profit and loss projection
• Marketing budget
• Personnel expenses (per employee)
• Diagram or layout of the business
• Location of equipment and supplies

Personnel & Performance Evaluation

• Number of employees
• Job titles and responsibilities
• Performance evaluation rubric (per employee type)

The above list is the foundation of everything you’ll build as a business owner. We’ll go into more detail below to help give you a head start.

This section provides your reader with a birds-eye-view of the company. Here, you’re giving a busy investor an overview of the basics: what your business is, what your target market is, why the target demographic will respond to it, who is running it, and how you plan to fund it all. Is this a bare-bones operation, or will you provide multidisciplinary care, concierge services, and other amenities? Will you partner with a gym to cut down on commercial retail costs?

The goal here is to compel a reader to turn the page. This section will also give you, as the owner, the opportunity to think through the scope of your operation and weigh its viability against the target market.

This section can include your company’s mission and vision statement. The latter can provide the reader with more details about the specific business goals you’re hoping to accomplish within the next five years. (This is sometimes referred to as a “five-year projection.”)

A mission statemen t will be a concise summary of what you hope to accomplish in your business. For example, “To help clients aged 65 and older achieve the highest level of mobility.” Your mission statement can also address financial- and growth-related objectives.

A five-year projection would define what success will mean for you over time. For example, “To become the most trusted source for referrals in the area.” Your five-year projection would also include any goals centered around the impact your business has on the greater community.

Ideally, your business description would identify the specific location(s) you’ve chosen for your company, as well as the reasoning behind that choice. For example, if you’re hoping to run a practice that caters specifically to geriatric clients, you may want to consider locating your business closer to a retirement home. Or if you’re hoping to run a clinic that specializes in sports medicine, you may want to set up shop in a town with a high density of schools or sporting venues.

Effective marketing plans start with knowing the industry inside and out. Once you’ve laid out the state of the economic sector and the trends that drive it, a SWOT analysis can be a useful tool to narrow down your strategy. Here, you’ll list the individual strengths, weaknesses, opportunities, and threats of your business.

You can also consider a competitive analysis here, which will compare what you offer to that of your direct competitors. Many businesses will market based on a unique selling point , or a singular way to distinguish your business in the market (e.g., lower prices, specialized staff, etc.).

After you’ve determined your target demographic, you can decide how best to market to them. Consider how people from different backgrounds will respond to your marketing strategies. For example, an 80-year-old hip surgery patient may not be able to use the smartphone app you’ve created for them.

Will your business be an LLC, partnership, or corporation ? What kinds of zoning laws does your business have to follow and how will you protect your patients’ physical safety and privacy? What will be the protocol for renewing your licenses or city permits? Your business plan should cover how you plan to insure the business, process confidential documents, and trademark your name and/or logo.

Litzy recommends that every PT business owner hire a lawyer and have them look over their insurance plan. You’ll also need liability insurance for yourself and your practice . Finally, in the wake of the pandemic, you’ll want to make sure your policy covers any telehealth services you may have to perform.

In this section, you’ll lay out the relevant financial aspects of your business. A personal financial statement will list what you own, what you owe, and your total net worth. From there, you can start laying your expenses and fund allocation. You’ll need to know how much you’re investing and/or borrowing, how long will it take to pay off your business loans ( amortization ), and whether variable rates impact your bottom line.

If you’re relying on reimbursement rates , what can you expect from partner insurance carriers? If you’re working on a cash-based model, what portion of the community can afford to pay out-of-pocket?

It can be difficult to perform profit projections, but it can be done. Consider the size of your target market, the prices you plan to charge, the range of reimbursement rates, and the workload that you can accommodate. You should be able to make (and justify) a reasonable guess from there.

Finally, you’ll need to budget for the costs of salary, benefits, and any other expenses you may need for your staff on a per-employee basis.

This one might not seem necessary, but you’d be surprised at just how easy it is to purchase too much equipment for the space you have. When you create the diagram, consider the flow of motion for both patients and staff. From the minute they enter the business, will they be able to move without disrupting other people? Will those in wheelchairs or walkers have enough room to comfortably maneuver themselves? Doing this can significantly cut down on accidents, which is a huge plus for investors to see.

Who do you plan to employ, and what responsibilities will they be given? What’s the minimum amount of experience you need them to have (e.g., three years, five years, etc.). While roles can always be redefined later, this section is about anticipating how you’ll delegate the work and measure productivity.

You’ll also need a way to ensure consistency among your staff members once you’ve hired them. A performance evaluation rubric can be a great way to do this. With a rubric, you can “grade” your staff on anything from customer satisfaction to data entry speed.

According to Litzy, if you’re hiring an independent contractor, be sure they have professional liability insurance to cover the work they do while they’re your employee.

Finally, consider including a quality improvement plan in your business plan, which will tell staff how quality will be managed, executed, and measured. Ideally, this plan will define how you want staff to treat each other, as well as the customers.

The following is a readily available business plan template that has been adjusted for a PT practice, courtesy of Litzy. You’ll see plenty of overlap between this and our elements list, but it’s ultimately up to each business to modify as they see fit.

Business Summary

• Future of the company

Clinic Description

• Mission & vision statements
• Principal members

Physical Therapy Market Research

• Private-practice PT industry
• In-depth description of customers’ wants, needs, and fears

Company Advantages

• Why is your clinic exceptional? What makes you different?

Regulations

• Does your clinic satisfy the rules and regulations for your state? How?
• Do you take insurance?
• Are you a private pay clinic?
• Do you have different charges for different services?
• Do you offer packages?

Product Lifecycle

• All services are ready to be offered to clients, pending approval of contracts.

Intellectual Property Rights

• Do you have any trademarks on your intellectual property?
• Have you registered your domain name?
• Do you have social media accounts?

Marketing & Sales

• Growth strategy
• How do you communicate with the customer?
• Do you have a sales team or salesperson?
• Will you use social media? If yes, how?
• How will you create relationships in your community? In person? Virtual?
• Content marketing?
• Local and/or national media coverage?

When you’re writing a PT business plan, keep the following in mind.

1. Be specific.

Litzy was quick to highlight the benefits of specificity when writing a business plan. She noted that this is especially true when you’re identifying your ideal target market and patient. As the business owner, it’s your job to dig into the details of your target demographic—and it goes beyond age range and income level. You’re asking yourself who the ideal patient is for your business and what they value. You’re thinking through the specific ways in which you hope to impact their life.

For example, Litzy’s business plan is filled with precise details: She treats individuals in person, and her business is cash-based. It’s important to note that specificity doesn’t mean inflexibility, though. When the pandemic hit, she pivoted her business model to incorporate remote telehealth services so she could continue to provide her patients with the high-quality care they needed.

2. Make your marketing efforts easy.

It might help to think of your marketing on a larger scale. For example, if you can establish strong relationships with major companies in your area, you can have a stable revenue stream treating those suffering from workplace injuries.

This might mean visiting the largest employers each week to get a sense of the perils of the job. Even largely sedentary office workers can face serious mobility issues. From chronic back pain to carpal tunnel, there are countless opportunities for PTs to help employees lead better lives.

3. Focus on people.

Ideally, your business plan should include how you plan to help the community—not just paying customers. This could be anything from hosting free demonstrations at community events to publishing a weekly blog that provides useful information to readers. Investors are looking for profit statements, but they care about the bigger picture, too.

For Litzy, financials, legality, and liability are important, but they take a back seat to the people she treats. When she works with patients, she takes the time to understand how their lives will be impacted by her work.

4. Write your own rules.

This is your business and your baby, so you’re the one who should be creating the rules by which it operates. For example, if you’re operating as a sole proprietor and you aren’t comfortable seeing more than 10 patients a day, build this limit into your business plan. If you want to grow your business but don’t want to break your 10-patient limit, consider bringing on a partner or independent contractor to help you out.

The same applies to the technology you use to run your business. From online scheduling to per-project billing services, your solutions should be tailored to you. Litzy uses an EMR system that makes billing, scheduling, and paperwork a snap.

Business plans for PTs will depend on who you’re creating the plan for. A professional seeking funding will likely drill into each point, with a longer financial section. A PT who is creating it for their own benefit might focus more on marketing or patient care. However you approach the endeavor, though, it’s critical to use your business plan as a roadmap — one that plots out the milestones and anticipates the red tape ahead.

Image courtesy of iStock.com/ andresr

Last updated on Jul 24, 2024. Originally published on Oct 17, 2021.

• Small Business

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Here is a free business plan sample for a physical therapy practice.

Embarking on the journey to open your own physical therapy practice can be exhilarating yet daunting if you're uncertain about the first steps to take.

In the content that follows, we will present you with a comprehensive sample business plan tailored for a physical therapy clinic.

As you may be aware, a meticulously developed business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and the strategies you will employ to achieve success in your practice.

To streamline the planning process and get started on the right foot, you can utilize our physical therapy business plan template. Our team of professionals is also on standby to review and refine your plan at no extra cost.

How to draft a great business plan for your physical therapy practice?

A good business plan for a physical therapy clinic must be tailored to the unique aspects of healthcare services and patient care.

Initially, it is crucial to provide a comprehensive overview of the healthcare market, especially focusing on the physical therapy sector. This includes current statistics and the identification of emerging trends in rehabilitation and wellness, as illustrated in our physical therapy business plan template .

Your business plan should articulate your mission clearly. This encompasses your vision for patient care, identifying your target demographic (such as athletes, the elderly, post-operative patients), and the distinctive services your clinic will offer (specialized therapy, home visits, innovative treatment techniques, etc.).

The market analysis section is vital. It requires a thorough understanding of local healthcare needs, competitor services, and potential referral sources.

For a physical therapy clinic, it is imperative to detail the services you will provide. Outline your treatment modalities - manual therapy, exercise programs, specialized equipment, patient education - and describe how these services cater to the health and recovery goals of your patients.

The operational plan is equally important. It should cover the clinic's location, the design of the treatment and waiting areas, equipment procurement, and patient flow management.

In a physical therapy clinic, particular emphasis should be placed on the qualifications of the staff, treatment protocols, and adherence to healthcare regulations and patient privacy laws.

Then, address your marketing and patient engagement strategies. How will you build a patient base and foster loyalty? Consider outreach efforts, community involvement, and patient satisfaction initiatives.

Utilizing digital tools, such as a professional website or an active social media presence, is also critical for connecting with patients and referring professionals.

The financial plan is another cornerstone. It should include startup costs, revenue projections, operating expenses, and the point at which the business will become profitable.

In the physical therapy field, understanding the reimbursement rates from insurance providers and the impact of patient co-pays and deductibles is essential for accurate financial forecasting. For assistance, you can refer to our financial projection model for a physical therapy clinic .

Compared to other business plans, a physical therapy clinic's plan must address specific healthcare industry concerns such as insurance billing, compliance with healthcare laws, and the importance of patient outcomes and satisfaction.

A well-crafted business plan will not only help you clarify your approach and strategy but also prove invaluable in attracting investors or securing loans.

Lenders and investors are keen on a solid market analysis, realistic financial projections, and a comprehensive understanding of the clinic's day-to-day operations.

By presenting a thorough and substantiated plan, you showcase your professionalism and dedication to the success of your clinic.

To achieve these goals while efficiently managing your time, feel free to utilize our physical therapy business plan template .

A free example of business plan for a physical therapy practice

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a physical therapist .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The physical therapy industry is a vital component of the healthcare sector with a strong growth trajectory.

Recent estimates value the global physical therapy services market at over 30 billion dollars, with expectations for continued growth driven by an aging population and increasing prevalence of chronic diseases.

In the United States, there are over 250,000 licensed physical therapists, contributing to an industry that generates an estimated annual revenue of 35 billion dollars.

These figures underscore the critical role physical therapy plays in health and wellness and its substantial economic impact.

Current trends in the healthcare industry indicate a move towards personalized and patient-centered care.

Technological advancements such as telehealth and mobile health apps are expanding access to physical therapy services, allowing for remote consultations and treatment monitoring.

There is also a growing emphasis on preventative care and holistic treatment approaches, integrating physical therapy with other wellness practices.

Additionally, the use of wearable technology and data analytics is becoming more prevalent, aiding in patient assessment and the development of customized treatment plans.

Finally, there is an increasing awareness of the importance of rehabilitation and physical therapy post-surgery or injury, which is leading to more integrated care models between different healthcare providers.

These trends highlight the evolving nature of physical therapy services to meet the changing needs and expectations of patients in the 21st century.

Success Factors

The success of a physical therapy practice hinges on several critical elements.

Foremost, the quality of care provided is paramount. A practice that offers effective, evidence-based treatment will likely maintain a strong patient base.

Expertise in various specialties, such as sports medicine, geriatrics, or neurology, can also set a practice apart in a crowded market.

The location of the practice is important, as accessibility can greatly influence a patient's choice of provider.

Exceptional patient service, including clear communication and compassionate care, is essential for patient satisfaction and retention.

Lastly, efficient practice management, including cost control, and the ability to adapt to healthcare trends, such as the integration of alternative therapies or the adoption of new treatment modalities, are crucial for the long-term viability of a physical therapy practice.

The Project

Project presentation.

Our physical therapy practice is designed to address the needs of individuals seeking rehabilitation, pain management, and improved mobility. Situated in a community with a high concentration of residents, athletes, and an aging population, our clinic will offer a comprehensive range of services, including manual therapy, therapeutic exercise, and specialized treatments for various musculoskeletal conditions.

We will emphasize personalized care plans, evidence-based practices, and a holistic approach to ensure optimal recovery and performance for our clients.

Our physical therapy clinic aspires to be a leader in the field, known for its exceptional patient outcomes and commitment to restoring and enhancing the physical abilities of our clients.

Value Proposition

The value proposition of our physical therapy practice lies in providing expert, individualized care that empowers our clients to achieve their rehabilitation goals. We are dedicated to helping our clients return to their daily activities, sports, and work with improved function and reduced pain.

Our commitment to utilizing the latest research and techniques in physical therapy offers a superior therapeutic experience, while also focusing on education and prevention to reduce the risk of future injuries.

We are committed to fostering a supportive and healing environment where clients can confidently pursue their recovery, and we aim to be a resource for health and wellness within the community.

Our practice strives to be a cornerstone of support, offering effective and compassionate care to enhance the quality of life of our clients.

Project Owner

The project owner is a licensed physical therapist with a passion for helping people overcome physical challenges and improve their quality of life.

With a background in sports medicine and orthopedic rehabilitation, the owner brings a wealth of knowledge and experience to the practice. They are dedicated to staying abreast of the latest advancements in physical therapy to provide the best possible care.

With a strong belief in patient-centered care, the owner is committed to building a practice that prioritizes the needs and goals of each client, fostering an environment of healing and progress.

Their dedication to the profession and to the well-being of their clients is the driving force behind the practice, with a goal to make a positive impact on the community's health and mobility.

The Market Study

Target demographics.

The target demographics for a physical therapy practice are diverse and encompass a wide range of individuals.

Firstly, there are patients recovering from injuries such as sports-related accidents, workplace incidents, or motor vehicle accidents who require rehabilitation to regain mobility and strength.

Additionally, there are individuals with chronic conditions like arthritis, back pain, or neurological disorders who need ongoing physical therapy to manage pain and improve function.

The practice also serves elderly patients seeking to maintain or enhance their physical abilities and prevent falls.

Lastly, health professionals such as orthopedic surgeons, neurologists, and primary care physicians are a crucial demographic as they often refer patients for physical therapy services.

SWOT Analysis

A SWOT analysis of the physical therapy practice highlights several key factors.

Strengths include a highly skilled therapy team, state-of-the-art rehabilitation equipment, and personalized treatment plans tailored to each patient's needs.

Weaknesses might involve the high costs associated with advanced therapeutic technologies and potential limitations in insurance coverage for patients.

Opportunities can be found in the growing aging population requiring physical therapy services and the increasing awareness of the benefits of physical therapy in preventative care.

Threats may include competition from other local physical therapy practices and changes in healthcare regulations affecting reimbursement rates.

Competitor Analysis

Competitor analysis in the physical therapy sector indicates a competitive landscape.

Direct competitors include other local physical therapy clinics, hospital-based rehabilitation centers, and specialized practices such as sports medicine or pediatric therapy centers.

These entities compete on the basis of service quality, range of therapies offered, insurance partnerships, and patient satisfaction.

Key competitive advantages may involve specialized treatment programs, strong referral networks with medical professionals, and a reputation for patient-centered care.

Understanding the strengths and weaknesses of competitors is crucial for carving out a niche in the market and ensuring high patient retention rates.

Competitive Advantages

Our physical therapy practice's competitive advantages lie in our personalized approach to patient care and rehabilitation.

We offer a comprehensive range of services, from manual therapy and exercise programs to advanced modalities like aquatic therapy and dry needling, ensuring that each patient's unique needs are met.

Our commitment to continuous professional development means our therapists are always at the forefront of the latest evidence-based practices.

We also emphasize patient education, empowering our clients to take an active role in their recovery and long-term health, which fosters a deeper trust in our services.

You can also read our articles about: - how to start a physical therapy practice: a complete guide - the customer segments of a physical therapy practice - the competition study for a physical therapy practice

The Strategy

Development plan.

Our three-year development plan for the physical therapy practice is designed to establish a strong foundation and expand our reach.

In the first year, we will concentrate on building a robust client base by providing exceptional care and fostering trust within the local community.

The second year will focus on expanding our services and incorporating innovative treatment options to address a wider range of physical health needs.

By the third year, we aim to establish partnerships with healthcare providers and fitness centers to create a comprehensive network for patient referrals and holistic care.

Throughout this period, we will prioritize patient outcomes, continuous professional development, and the integration of new technologies to stay at the forefront of physical therapy services.

Business Model Canvas

The Business Model Canvas for our physical therapy practice targets individuals in need of rehabilitation, athletes, and those seeking preventative or maintenance care.

Our value proposition is centered on personalized treatment plans, a patient-first approach, and the use of evidence-based practices to ensure optimal recovery.

We provide services through our clinic and offer home visits, utilizing our skilled therapists and state-of-the-art equipment as key resources.

Key activities include patient assessments, tailored therapy sessions, and continuous education on health and wellness.

Our revenue streams are derived from service fees, insurance billing, and wellness program subscriptions, while our costs are associated with staff, equipment, and facility maintenance.

Access a detailed and customizable Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on community engagement and patient success stories.

We aim to educate the public about the benefits of physical therapy and preventative care, showcasing our expertise through workshops, free screenings, and online content.

We will collaborate with medical professionals to gain referrals and establish a trusted network for patient care.

Additionally, we will leverage social media and local events to increase visibility and demonstrate our commitment to health and wellness in the community.

Risk Policy

The risk policy for our physical therapy practice is designed to mitigate risks associated with patient care, regulatory compliance, and business operations.

We adhere to strict professional standards and legal requirements, ensuring all therapists are licensed and trained in the latest techniques and safety protocols.

Regular audits and patient feedback sessions help us maintain high-quality care and address any potential issues promptly.

We manage financial risks through careful budgeting and insurance coverage, including malpractice insurance to protect against unforeseen liabilities.

Our priority is to provide safe, effective, and patient-centered care while maintaining a sustainable and ethical business model.

Why Our Project is Viable

We are committed to establishing a physical therapy practice that addresses the growing demand for specialized rehabilitative and preventative care.

With our dedication to patient health, continuous improvement, and community involvement, we believe our practice will make a significant impact on individual lives and the broader healthcare landscape.

We are adaptable and ready to evolve with the healthcare industry, ensuring our services remain relevant and beneficial to our clients.

We are enthusiastic about the opportunity to enhance the well-being of our patients and look forward to the successful growth of our physical therapy practice.

You can also read our articles about: - the Business Model Canvas of a physical therapy practice - the marketing strategy for a physical therapy practice

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a physical therapist and our financial plan for a physical therapist .

Initial expenses for our physical therapy practice include leasing a suitable space, purchasing therapy equipment such as treatment tables, resistance bands, and exercise machines, renovating the space to create a welcoming and functional environment for patients, obtaining necessary licenses and insurance, and investing in staff training to ensure the highest quality of patient care. Additionally, costs will be incurred for brand development and marketing strategies to establish our presence in the community.

Our revenue assumptions are based on a thorough market analysis of the local demand for physical therapy services, taking into account factors such as the aging population, sports injuries, and the increasing prevalence of chronic conditions that benefit from physical therapy.

We anticipate a steady increase in patient visits, starting conservatively and expanding as our reputation for excellent care and successful patient outcomes grows.

The projected income statement outlines expected revenues from our services, direct costs (such as therapist wages and equipment maintenance), and operating expenses (rent, marketing, administrative salaries, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our physical therapy practice.

The projected balance sheet will display assets unique to our practice, including medical equipment, office furniture, and possibly a small inventory of retail products for patient care, as well as liabilities such as loans and accounts payable.

It will provide a snapshot of the financial condition of our physical therapy practice at the end of each fiscal period.

Our projected cash flow statement will detail the inflows and outflows of cash, enabling us to predict our financial needs. This is crucial for maintaining a healthy cash balance to cover operational costs and unexpected expenses.

The projected financing plan will outline the various sources of funding we intend to tap into to cover our initial costs, such as bank loans, personal savings, or potential investors.

The working capital requirement for our practice will be diligently managed to ensure we have sufficient funds to support day-to-day operations, including purchasing supplies, managing payroll, and maintaining equipment.

The break-even analysis will determine the number of patient visits and services required to cover all our costs, including the initial investment, and begin generating a profit.

It will signal the point at which our practice becomes financially sustainable.

Key performance indicators we will monitor include the average revenue per patient visit, the patient retention rate, the utilization rate of our therapists, and the return on investment to gauge the efficiency of our capital expenditures.

These metrics will assist us in measuring the financial performance and overall success of our physical therapy practice.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a physical therapy practice .

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Physical Therapy Business Plan Template

Written by Dave Lavinsky

Physical Therapy Business Plan

You’ve come to the right place to create your Physical Therapy business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Physical Therapy businesses.

Below is a template to help you create each section of your Physical Therapy business plan.

Executive Summary

Business overview.

Santa Fe Physical Therapy Center is a startup physical therapy company located in Santa Fe, New Mexico. The company is founded by Tyler Hicks, a physical therapist for over twenty years who has extensive experience as both a physical therapist and a business manager during his last years of employment. Tyler has brought a new set of therapy-related solutions to the industry and is starting his own business to fully develop and spread the word of these solutions.

Santa Fe Physical Therapy Center is a comprehensive, one-stop center for everything customers need in physical therapy. Whether related to work, injury rehabilitation, or chronic conditions, Santa Fe Physical Therapy Center will treat the holistic customer rather than a few symptoms of the condition. The motto for the Santa Fe Physical Center is, “When you need rehab, we respond with holistic care.”

Product Offering

The following are the services that Santa Fe Physical Therapy Center will provide:

• Orthopedic rehabilitation
• Sports medicine
• Neurological rehabilitation
• Geriatric rehabilitation
• Pain management
• Whole-body, holistic care throughout all rehabilitation
• Herbal and natural products
• Holistic treatments
• Nutritional supplements to aid healing

Customer Focus

Santa Fe Physical Therapy Center will target all residents within the Santa Fe region. They will target rehabilitative patients. They will also target hospitals and medical clinics. They will target doctors and physical caregivers. They will target individuals looking for holistic body treatments and products.

Management Team

Santa Fe Physical Therapy Center will be owned and operated by Tyler Hicks. He recruited the Naturopathic Doctor from his former place of employment, Bob Carlson, N.D., to join his startup company in the same capacity. He also recruited his former assistant, Sharlene Mason, to take on the role of Administrative Assistant in the new company. The new Senior Physical Therapist will be Trevor Atkin, who has a background of ten years within the physical therapy world and holds a bachelor’s degree in Physical Therapy Sciences.

Tyler Hicks holds a certification in Physical Therapy from the University of New Mexico, and has been a physical therapist for over twenty years. He has extensive experience as both a physical therapist and a business manager during his last years of employment. Tyler has brought a new set of therapy-related solutions to the industry and is starting his own business to fully develop and spread the word of these solutions.

Bob Carlson is a Naturopathic Physician who has worked with Tyler Hicks for several years. He will assume the role of Senior Physician at the startup, where he will encourage customers to consider their rehabilitation and care as that of the “whole body” rather than merely one part.

Sharlene Mason, Tyler’s former assistant, will take on the role of Administrative Assistant in the new company.

Trevor Atkin, has a background of ten years as a physical therapist and will now assume the role of Senior Physical Therapist in the Santa Fe Physical Therapy Center.

Success Factors

Santa Fe Physical Therapy Center will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Santa Fe Physical Therapy Center
• Holistic, “whole body” physical therapy solutions
• Naturopathic treatments and ND consultations
• Natural health and healing products and nutritional supplements

Financial Highlights

Santa Fe Physical Therapy Center is seeking $200,000 in debt financing to launch its Santa Fe Physical Therapy Center. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Santa Fe Physical Therapy Center.

Company Overview

Who is santa fe physical therapy center.

Santa Fe Physical Therapy Center is a newly established, full-service physical therapy company in Santa Fe, New Mexico. Santa Fe Physical Therapy Center will be the most reliable, cost-effective, and effective choice for patients, athletes, and guests in Santa Fe and the surrounding communities. Santa Fe Physical Therapy Center will provide a comprehensive menu of physical therapy services for any customer to utilize. Their full-service approach includes a comprehensive set of physical therapy treatments and naturopathic, whole-body products and supplements.

  Santa Fe Physical Therapy Center will be able to serve and treat a wide variety of physical and health-related needs. The team of professionals are highly qualified and experienced in holistic health and care. Santa Fe Physical Therapy Center removes all headaches and issues of the physical therapy choices for customers and ensures all physical therapy needs are met in addition to holistic body care and well-being.

Santa Fe Physical Therapy Center History

Santa Fe Physical Therapy Center is a startup physical therapy company located in Santa Fe, New Mexico. The company is founded by Tyler Hicks, a physical therapist for over twenty years who has extensive experience as both a physical therapist and a business manager during his last years of employment. Tyler has brought a new set of therapy-related solutions to the industry and is starting his own business to fully develop and spread the word of these solutions. Santa Fe Physical Therapy Center is a comprehensive, one-stop center for everything customers need in physical therapy. Whether related to work, injury rehabilitation, or chronic conditions, Santa Fe Physical Therapy Center will treat the holistic customer rather than a few symptoms of the condition. The motto for the Santa Fe Physical Center is, “When you need rehab, we respond with holistic care.”

Since incorporation, Santa Fe Physical Therapy Center has achieved the following milestones:

• Registered Santa Fe Physical Therapy Center, LLC to transact business in the state of New Mexico.
• Has a contract in place at one for 20,000 square feet of treatment and office space in a midtown building near the Santa Fe General Hospital.
• Reached out to numerous former clients and contacts to include recommendations and referrals.
• Began recruiting a staff of ten physical therapists and six office personnel to work at Santa Fe Physical Therapy Center.

Santa Fe Physical Therapy Center Services

The following will be the services Santa Fe Physical Therapy Center will provide:

Industry Analysis

The physical therapy industry is expected to grow during the next five years to over $71 billion. The growth will be driven by the aging population who will require treatment. The growth will be driven by the increasing awareness of our physical bodies and the care required for them. The growth will be driven by the individuals who seek physical fitness and health-related activities. The growth will be driven by the ongoing pain management for chronic illnesses. Costs will likely be reduced as administrative tasks will be placed primarily into artificial intelligence centers for communication. Costs will likely be reduced as telehealth services increase.

Customer Analysis

Demographic profile of target market.

Santa Fe Physical Therapy Center will target all residents within the Santa Fe, New Mexico region. They will target rehabilitative patients. They will target individuals with chronic pain or illnesses. They will target cognitive-memory patients. They will also target hospitals and medical clinics. They will target doctors and physical caregivers. They will target individuals looking for holistic body treatments and products.

Customer Segmentation

Santa Fe Physical Therapy Center will primarily target the following customer profiles:

• Hospital and medical clinics
• Physicians, naturopathic and osteopathic doctors
• Rehabilitative patients
• Individuals with chronic pain or illnesses
• Individuals with cognitive decline
• Individuals seeking holistic body treatments and products

Competitive Analysis

Direct and indirect competitors.

Santa Fe Physical Therapy Center will face competition from other companies with similar business profiles. A description of each competitor company is below.

Athlete’s Edge Physical Therapy

Athlete’s Edge is a specialized physical therapy company that focuses on providing exceptional care to athletes of all levels. The clinic is located in Santa Fe, New Mexico and was founded by Cameron Taylor to meet the needs of athletes who push their bodies to superior performance. The clinic is designed to help athletes recover from sports-related injuries and prepare them for future performances, all while preventing future injuries. A team of three skilled therapists offer in-clinic treatment or will travel in the mobile van, if the therapy is conducive to such.

Athlete’s Edge Physical Therapy therapists conduct thorough assessments to develop tailored treatment plans for each athlete. They focus on creating physical strength from an injury that will actually improve and enhance future performance.

Seniors In Motion Physical Therapy Clinic

Seniors In Motion (SIM) Physical Therapy Clinic offers care and rehabilitation services tailored specifically to the aging population. The team of skilled physical therapists is passionate about enhancing the quality of life for seniors and helping them maintain their independence and mobility.

SIM Physical Therapy Clinic offers specialized treatments for the unique needs of seniors and has a special “mobility assessment” that is offered to seniors to determine the extent of the need and the ways to meet those needs. The clinic focus is not only the physical aspects, but also the emotional and social well-being of their clients. Their goal is to promote active and healthy aging, enabling individuals to live their lives to the fullest.

Pain Management & Care Clinic

Pain Management & Care Clinic is owned and operated by Charlene Dalton. As a physical therapist for twenty years, she witnessed the difficulty of pain management and now has enlisted the assistance of a pain management physician to join her in starting the Pain Management & Care Clinic. Dr. Anderson Walker is known for his excellent pain management programs that emphasize wellness over pain and the whole body over one part. His prescriptions for pain are always carefully curated and appropriate for the client and act as an assistive part of regaining health, if possible.

Pain management is a difficult issue for most individuals, as it is either not enough or too much. The Pain Management & Care Clinic is focused on therapeutic ways to use physical therapy to resolve pain as much as possible before offering pharmaceutical or other forms of pain management. The company focuses on the whole body instead of merely one part of the body and works toward solutions that fit each client in their needs.

Competitive Advantage

Santa Fe Physical Therapy Center will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Santa Fe Physical Therapy Center will offer the unique value proposition to its clientele:

• Discount packages for families, those in hospice, or those with chronic pain management needs

Promotions Strategy

The promotions strategy for Santa Fe Physical Therapy Center is as follows:

Word of Mouth/Referrals

Santa Fe Physical Therapy Center has built up an extensive list of clients and contacts over the years by providing exceptional service and expertise to their clients. The former associates and contacts will follow them to their new company and help spread the word of Santa Fe Physical Therapy Center.

Professional Associations and Networking

Santa Fe Physical Therapy Center will network throughout the medical community. They will network with professional associations and care-centric groups who focus on specific issues, such as pain management and holistic healing.

Website/SEO Marketing

Santa Fe Physical Therapy Center will fully utilize their website. The website will be well organized, informative, and list all the services that Santa Fe Physical Therapy Center provides. The website will list their contact information and provide an interactive appointment schedule so clients can enter their names and make appointment times that fit their own schedules. The list of services is available for patients who wish to choose what is needed and the holistic care procedures are also listed and open for appointment times. In addition, the natural products and nutritional supplements are available to purchase via the website, all of which adds to the convenience for both the clients, patients and physical therapists.

The website will engage SEO marketing tactics so that anytime someone types in the Google or Bing search engine “physical therapist” or “pain management near me”, Santa Fe Physical Therapy Center will be listed at the top of the search results.

The pricing of Santa Fe Physical Therapy Center will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Santa Fe Physical Therapy Center. Operation Functions:

• Tyler Hicks will be the Owner and President of the company. He will oversee all staff and manage client relations. He has spent the past year recruiting the following staff:
• Bob Carlson will be the Naturopathic Physician, who will manage all holistic health-related care and referrals for clients of the clinic.
• Sharlene Mason will be the Administrative Assistant in the new company, overseeing and assisting staff and guests upon visiting the clinic.
• Trevor Atkin will assume the role of Senior Physical Therapist in the Santa Fe Physical Therapy Center.

Milestones:

Santa Fe Physical Therapy Center will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the Santa Fe Physical Therapy Center
• 6/1/202X – Finalize contracts for Santa Fe Physical Therapy Center clients
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Santa Fe Physical Therapy Center office
• 7/1/202X – Santa Fe Physical Therapy Center opens its office for business

Financial Plan

Key revenue & costs.

The revenue drivers for Santa Fe Physical Therapy Center are the fees they will charge to guests for their services and products.

The cost drivers will be the overhead costs required in order to staff Santa Fe Physical Therapy Center. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Santa Fe Physical Therapy Center is seeking $200,000 in debt financing to launch its physical therapy clinic. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Clinic Guests Per Month: 600
• Average Revenue per Month: $68,000
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Physical Therapy Business Plan FAQs

What is a physical therapy business plan.

A physical therapy business plan is a plan to start and/or grow your physical therapy business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Physical Therapy business plan using our Physical Therapy Business Plan Template here .

What are the Main Types of Physical Therapy Businesses? 

There are a number of different kinds of physical therapy businesses , some examples include: Sports Physical Therapy, Pediatric Physical Therapy, and Geriatric Physical Therapy.

How Do You Get Funding for Your Physical Therapy Business Plan?

Physical Therapy businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Physical Therapy Business?

Starting a physical therapy business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Physical Therapy Business Plan - The first step in starting a business is to create a detailed physical therapy business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your physical therapy business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your physical therapy business is in compliance with local laws.

3. Register Your Physical Therapy Business - Once you have chosen a legal structure, the next step is to register your physical therapy business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your physical therapy business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Physical Therapy Equipment & Supplies - In order to start your physical therapy business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your physical therapy business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Physiotherapy Business Plan: Examples & Template

Whether you're a physiotherapist just starting your own clinic journey or an experienced physio looking for a rebrand, business plans are crucial. They cover all bases, from planning your finances to discovering new niches. We'll tell you all you need to know.

Physiotherapy business plan: examples & template

Are you ready to take your physiotherapy practice to the next level? We're diving into a crucial topic today: business plans. Whether you're just starting out or you've been in the game for a while, a solid business plan is like a roadmap for success. It's all about setting clear goals, understanding your market, and making smart decisions to grow your practice. Let’s unpack why a business plan is an essential tool for every physiotherapist opening a practice.

What we’ll cover

How to write a physiotherapy business plan

Why do i need a business plan as a physiotherapist.

• Join the UNTIL community

Don’t be daunted by the thought of writing your physiotherapy business plan – we’ve rounded up everything you need to include to give you a headstart. Follow these steps to get a clear idea of what your physiotherapy business plan template should look like.

Business outline

Take it back to basics and start by outlining your business. This should include details like:

• The product or service you offer (what kind of physiotherapy do you offer?)
• Your target demographic or clientele
• Names of the owners or directors
• Your mission statement (why your organisation exists)

Company description

Now it’s time to go into more detail about your company.

Here, you might want to mention your location, any specialisations, notable achievements and milestones for the business or you, the owner.

You could also include any competitive advantages that you believe sets your business apart. This section is the perfect place to talk about your strengths – maybe you’re the only physiotherapist in your city who specialises in geriatric physiotherapy, for example.

Market analysis

The next stage of your business plan for a physiotherapy clinic is market analysis. This is a detailed assessment of your business's target market and the competitive landscape within the industry in which you operate. You need to show that there’s a gap in the market that you have the ability to fill.

Here are some topics you should think about covering in your market analysis:

• Competitors

Who are you competing against? What are their strengths and weaknesses? Think about how their market share compares to yours and how potential buyers might perceive their offering versus yours. Take a look at your competitors’ online presence and their online reviews to help with this.

• Local market

Deep dive into the environment you’re competing in. Do you know the size of the industry you’re targeting and the growth rate over the last year or so? Make sure you’re aware of any trends affecting the industry that could have an impact on your own success.

Gather a list of demographics to identify your target market. This could include age, income range, geographic location, occupation – the more you know, the better you’ll understand your potential buyers and what they’re looking for. It’s also a good idea to think about their buying motivations and likelihood of purchasing from you.

• Potential niches

Identifying a solid market niche in your physiotherapy business plan will help to ensure that specific customers buy from your business instead of the competition. Analyse your target audience, identify any gaps in the marketplace and map out a plan to exploit these to give your practice a competitive edge.

Services and costs

This section of your physiotherapy business plan involves outlining what services you offer and how these work as revenue streams. Explain how your services benefit customers, for example, perhaps by helping patients to walk again after a serious injury, or providing rehabilitation after a heart attack. You should also include any research and development you’re doing here, if applicable.

Setting out without a business plan for a physiotherapy clinic is a bit like heading out for a hike with no map or idea of where you’re going. A clear business plan helps to keep you on the straight and narrow by identifying where you want your physiotherapy to go and which steps you need to take to achieve that goal. It can help you solve problems and make decisions that are vital for success.

But it’s not just about keeping you in check. There are a number of other reasons why it’s essential to have a business plan as a physiotherapist:

Prove that your idea is viable

Before you’ve got your physiotherapy practice off the ground, completing a business plan will help you understand if your business is likely to be successful. Through market, competitor and customer analysis, you’ll find out what USP you bring to your target market. One of the goals of a business plan is to prove to everyone, including investors and customers, that your practice is worthy.

Understand your finances

A business plan can help you lay out financial projections, like estimated start-up and operating costs, a profit and loss forecast, revenue streams, a break-even analysis and a cash flow statement. Ultimately, your business plan won’t achieve its aim without financial statements detailing the money coming in and out of your business.

Reduce risk down the line

Starting your own physiotherapy practice naturally comes with some risks, such as a lack of capital or market need. The purpose of a business plan is to open your eyes to potential risks that your business could face so you can be prepared.

For instance, not having enough money is a common reason why businesses fail, so make sure you’ve fully thought through how you plan to generate revenue in different scenarios. Make sure you incorporate a contingency plan that identifies potential risks and how you would respond to them if they were to arise.

Ready to get started? Download your physiotherapy business plan template from UNTIL.

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Now you know what to include in your business plan, you’re all set to put pen to paper with your own template . Remember, it might seem like a challenging task, but getting it right early on is key to achieving positive results later on.

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Business Plan

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A great business plan is essential for any successful business. Whether you're launching a new venture or growing an existing one, having a well-thought-out plan gives you the roadmap and clarity to make smart decisions.

Creating a comprehensive business plan doesn't have to be complicated or time-consuming. ClickUp's Business Plan Template helps you quickly and easily create a detailed plan to cover all the bases:

• Define your goals and objectives
• Develop your strategy and execution timeline
• Track progress, identify risks, and measure success

Make your vision come alive with the right business plan - ClickUp's template will help get you there!

A business plan template is an invaluable tool for any entrepreneur or small business owner. It can help you:

• Clearly define your business goals and objectives
• Identify your target market and customer segments
• Outline your competitive advantages
• Develop a strategy for success and growth

ClickUp's Business Plan Template is designed to help you create and track a comprehensive business plan. This List template includes:

• Custom Statuses: Create tasks with custom statuses such as Complete, In Progress, Needs Revision, and To Do to keep track of the progress of each step in the business plan
• Custom Fields: Categorize and add attributes such as Reference, Approved, and Section to manage your tasks and easily visualize the steps of a business plan
• Custom Views: Open 5 different views in different ClickUp configurations, such as Topics, Status, Timeline, Business Plan, and Getting Started Guide so that you can hit the ground running
• Project Management: Improve business plan tracking with tagging, nested subtasks, multiple assignees, and priority labels

Creating a business plan is an important first step when starting a business. A good business plan should outline your goals, strategies, and objectives. It should also include a timeline of when you plan to accomplish each step. With ClickUp, creating a comprehensive and effective business plan is easy. Here are five steps to get started:

Your business plan should start with a strong statement of your objectives. This will provide an overview of what your business is all about and what your goals are. Use a Doc in ClickUp to brainstorm ideas for objectives and collect feedback from your team.

Your business plan should also include a description of the products or services you offer. Describe the features and benefits of each product or service and explain how it meets customer needs.

Create tasks in ClickUp to list out the features and benefits of each product or service.

In order to make sure your plan stays on track, create a timeline of when you plan to accomplish each step of the plan. Use a Gantt chart in ClickUp to plan out tasks in chronological order and track your progress over time.

Your business plan should include measurable goals that you can use to track your progress. These goals should be specific, realistic, and achievable.

Create Goals in ClickUp to set measurable targets and track your progress.

Once your business plan is complete, share it with your team and review it regularly. This will help ensure that everyone is on the same page and working towards the same goals.

Set a recurring task in ClickUp to review your business plan and make any necessary changes.

Entrepreneurs and business owners can use this Business Plan Template to help everyone stay on the same page when it comes to planning and organizing business goals.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful business plan:

• Use the Topics View to organize tasks by area of focus
• The Status View will help you keep track of progress and update statuses as tasks are completed
• The Timeline View will help you create a timeline for each task and ensure that deadlines are met
• The Business Plan View will give you a space to store all of your business plan documents
• The Getting Started Guide will help you get up and running quickly and efficiently
• Organize tasks into four different statuses: Complete, In Progress, Needs Revision, To Do, to keep track of progress
• Set up notifications to stay up-to-date on progress
• Monitor and analyze tasks to ensure maximum productivity

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The 9 Essentials For A Cash-Based Physical Therapy Business Plan

As a lot of cash-based physical therapists go through the Mentorship Program … they see their clinics grow… And so, something I always get asked is…

‘How do I create the perfect business plan?’

In this article, I’ll lay out the advice I give them…

Keep reading to find out just how simple it can be to create the perfect business plan.

What Is A Physical Therapy Business Plan?

Running your own physical therapy private practice isn’t easy… But your business plan should make it a lot easier.

Your business plan is your map to success…. It is an executive summary of what you’re going to do and how you’re going to do it.

If you’re in cash-based physical therapy and don’t have the luxury of insurance contracts to fall back on it’s going to be the key to growing your clinic and attracting patients.

Why Do I Need A Business Plan For A Cash-Based Physical Therapy Clinic?

You wouldn’t have a patient sign up for ten sessions without giving them a treatment plan ? So why would you run your physical therapy clinic without a business plan?

Just like your treatment plan is a roadmap to a pain-free life… your business plan is a roadmap to a successful clinic…

It will outline the steps you need to take to get where you want to be…

But you shouldn’t be fooled into thinking a business plan is just for start ups…

No matter where you are in your career… whether you’re already running a physical therapy practice or you’re just beginning, the perfect business plan will help take your private practice to the top.

The Critical Components To Include In Your Physical Therapy Business Plan

1) do your research….

Before you sit down to write your business plan… Do your research.

It is important to know your target market, clients, and competition inside out…

What is the state of the market? How do you fit in?

Speak to friends, patients, people in the community , and other practices.

Taking these steps will make sure you have the information you need to start writing.

2) Mission Statement

Your mission statement is a picture of your end goal… but you should also make this act as an executive summary.

Yes… set out your goals… but try to spell out exactly how you’re going to achieve those goals…

How will you get your practice to the top? This should be an overview but also is an opportunity to go into the finer details.

For example…

What is the vision? Describe your goals. What are you offering? Use this section to lay out how you fit into the wider market.

If you’re looking for funding or to bring investors on board, this information should be your elevator pitch….

If you can show them in detail just how great your physical therapy business will be then it will set you apart from others.

Tip – If you’re finding this hard look at some case studies. Case studies of your competitors or physical therapists you admire will help you visualise the future.

3) Practice Description

This section is the ideal place to get you and your story across. Even if you aren’t presenting this to people it can cement your vision in your mind…

What do you need? Well, start with…

Your business name. How does your practice look now and how will it look? What are you providing and how is it different from other practices? What problems do you solve for potential patients?

4) Marketing Strategy

A marketing strategy or marketing plan is essential…

If you’re like me, you didn’t spend years at university studying for a marketing degree…

But this shouldn’t be hard… you’re selling your business to new clients.

Here are a few basic questions to ask yourself… They will help you discover how you can market your business…

Why you? Why not your competition? Do you have a niche? What is your unique selling point? Know your referral sources.

Tip – If you’re struggling with this… make a detailed list of why you and your therapy practice are the best choice for a potential patient. How can you help them in a way that no one else can?

5) Finances

This should be an executive summary of all financial parts of your business…

It goes without saying that this area of your business plan is incredibly important…

It will give you clarity on your financing… but also allows you to share that information with others…

Baby boomers will remember how easy it used to be to get investors on board… Not anymore… You need a watertight financial section to secure funding…

For a small business approaching lenders, this section could make or break their decision on whether they take the steps to help your clinic grow.

Here’s what you’ll need to cover…

Expenses – Everything from purchasing equipment to wages and site rental should be covered here. Forecast – This will be an estimate of your future financial outcomes monthly and annually. Include pricing information. Cash Flow – Explain how much money is coming in and out of your clinic. Funding – How are you financing the project? Are there investors? If you’re approaching lenders then you need to have a strong business and financial plan. Projection – Gather all of the information above and project your profits and losses. Factor in investor reimbursement rate.

Tip – Statistics are your friend here. Take the current numbers from your practice and use statistics to make effective estimations.

6) Management And Operations

You have to decide how your physical therapy practice will run.

Remember you’re in the rehabilitation market, most practice owners forget that. You offer rehab solutions to get people fit and healthy… How will this work on a day-to-day basis?

Systems you will put in place to make everything happen. Who is doing what in your clinic? Will you hire a physical therapist, massage therapists, or a PT to help? If you are, what credentialing process will you use to hire?

Go into real detail here… Even to the point of, will you have your own custom email address?

The more you plan the fewer surprises there will be.

This section can get overwhelming… But don’t panic… There is help out there…

7) Use Small Business Administration Help

There are plenty of obstacles when running your own physical therapy practice…

One big hurdle I see people fall at is administration.

Your business grows and your clinic is busy… But not everyone has the luxury of an office manager…

Whether it’s answering an email or getting patients in the diary, there are plenty of systems for any start up or small business to use…

For example, Asana can help you with productivity and team management.

Don’t be afraid to use the technology available.

8) Use Your Plan

It may sound stupid… and I’m going to state the obvious but… use your business plan .

There is no use spending time writing an excellent business plan for it to sit in a draw and collect dust.

It will be a positive addition to the way your therapy clinic works.

The information in the plan will be your map to success, so use it…

Memorise it… Base your daily routine around it… And consult it to make sure you’re hitting targets…

It can become an issue in physical therapy practices when someone doesn’t understand their role… Make sure your employees and partners know your business plan…

If they know their goals and roles then you can create an effective working environment and a real community.

9) Update Your Plan

Running a business is fluid but your objectives should be concrete…

Stick to your objectives but as your practice grows, update your plan to fit…

Things will come up… so tweaking your plan along the way is worth your time and effort.

Final Thoughts

Whether you’re a start up or one of the bigger physical therapy practices, writing your business plan can get overwhelming…

Spending hours at the computer away from your clinic and your patients will get old… You’re in the rehab market, right? You should be treating patients? Well just remember…

Your business plan is a tool to get you where you want to be…

Once you have mastered your business plan, you can go on to master your private practice…

Here Is My Own Physical therapy Business Plan Strategy…

If you’re looking for help on creating your own physical therapy practice business plan…

Download mine below and start writing.

If you want more help turning your practice into the Go-To clinic , click the button below, and we will give you the exact plan we use to build a profitable and sustainable clinic.

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Download a Free ‘ebook’ copy of the 8-Step ‘World Cup’ Treatment Plan that helped my private patients achieve full recovery and made me a ‘go-to’ physio for complex cases…

About The Author

Dave o'sullivan.

Dave O’Sullivan, Chartered Physiotherapist with a master’s in Strength and Conditioning, worked as a sports physio for the Wallabies Rugby Union team (2023 World Cup), England Rugby Union (2019 World Cup) and England Rugby League (2017 World Cup). He built a leading clinic in Huddersfield, UK, and developed a unique step-by-step approach with his own sporting and non sporting patients.

Dave now teaches his methods globally and has helped over 1,000 physiotherapists and other health professionals, giving them confidence and clarity to help patients who have failed traditional approaches.

Confidently Design Rehab Plans That Solve Complex Cases In 10 Minutes Or Less

5 Elements of a Successful Physical Therapy Business Plan

Starting an outpatient PT practice? You're gonna need a business plan.

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Whether you’re in the process of starting your own business, or you’ve been in business for years now but just never got around to writing your business plan, this blog post is for you. Here, we’ve compiled some great information to help you put together this ultra-important document. But before we get into the details of a great business plan, let’s cover the basics:

What is a business plan?

A business plan is a formal document detailing everything about your business. Venture coach Stever Robbins writes in this article on Entrepreneur.com that a business plan includes “your value proposition, marketing assumptions, operations plan, financial plan, and staffing plan.” He also points out that your business plan drives the future of your organization, because it contains goals for all major areas: sales, expenses, hiring, and financing. “Once laid out,” he writes, “the targets become performance goals.” As such, your business plan will act as both:

• a baseline for monitoring your progress so you remain accountable, and
• a tool for “after-the-fact learning” if you perform better or worse than expected.

Who needs a business plan?

In short, anyone who is running a business should have a business plan—especially when working with investors, partners, or employees. According to another article on Entrepreneur.com , “…anybody beginning or extending a venture that will consume significant resources [money, energy, or time]…and that is expected to return a profit, should take the time to draft some kind of plan.”

What are the elements of a business plan?

Now, let’s dive into the specifics of your business plan. Keep in mind that, just as no two PT clinics are identical, business plans will differ from practice to practice. Furthermore, your business plan should be a living document that you can adapt as your practice grows and the market changes.

1. Executive Summary

In essence, the Executive Summary is a general overview of a practice’s purpose and goals—and it’s often the make-or-break section of a business plan. This section should clearly and succinctly describe how your practice plans to address patient health concerns while remaining profitable. It also works as a type of framework you can refer back to when developing the rest of your business plan. So, each element should be easy to expand on. If any part is fuzzy or unclear, it’ll make it difficult to hammer out later on down the line.

In the case of an outpatient physical therapy practice, this section should briefly summarize:

• what niche your clinic intends to fill ,
• the services your clinic will provide,
• how you intend to spread the word about your services , 
• the clinic’s growth potential, 
• competitive advantages, and
• overall funding requirements.

2. Objectives

Now it’s time to dig into the nitty-gritty. What does your practice actually do? And what are your goals? If your business is already up and running, you can probably outline your objectives and services pretty easily. But even if you’re a seasoned veteran, it can be exponentially more difficult to explain what you want to accomplish long term without putting your goals to paper. So, in this section, start by thinking about where your business is now versus where you want it to be later on down the line—as well as the action items necessary for realizing that growth. Here are a few questions this section should answer:

Who are you? 

Consider your clinic’s overarching purpose: are you focused on keeping athletes in top shape to help them perform their best? Or, are you more focused on raising awareness about health and wellness in a specific community? And what is your clinic’s treatment philosophy? Some practices may focus heavily on overall health and wellness, while others are intent on restoring function after injury.

What services will you offer?

No matter how you answer the questions above, the services you provide should align with your goals. For example, if you’re community-focused, services like employment health screenings are a great way to serve the population at large. Alternatively, fitness assessments and injury prevention services help athletes stay sharp and improve performance.

What is your patient market like?

The point of this section is to justify your goals by identifying who your audience is—and making sure you can easily reach your desired patient population.

Who is your competition? 

Look at the current market in your locale. Are there other practices in your area that focus on the same things that are important to you? This question is important, because:

• you don’t want to practice in an over-saturated market, and
• existing competitors will give you an idea of what works versus what doesn’t, which will be especially crucial once you start formulating your marketing strategy.

Also, performing a SWOT analysis will help you understand how you stack up to surrounding PT practices. This analysis includes everything from practice location and niche services to the payers you’re credentialed with.

Where do you see yourself in five to ten years?

Now, it’s time to get out your crystal ball and gaze into the future. (If you don’t have one handy, your imagination will do just fine.) Think about some tangible goals for your practice, such as:

• how large you want your practice to be (e.g., building square footage, number of locations, etc.);
• what community events you’d like to be involved in—or create yourself; and
• how many clinicians and front office staff you want on your team.

3. Marketing

While your goals and services are unquestionably important, how you plan to market your practice is just as crucial—if not more so. After all, your services will have little impact if your target audience doesn’t know you offer them. Ideally, you should break this section down into three smaller subsections:

The Message You Want to Deliver

Your ideal patients need to know who you are and what you’re about, so ponder what you want your messaging to communicate. The contents of this section are informed by:

• your practice’s strengths,
• the benefits of physical therapy versus other types of treatment,
• trends in physical therapy and wellness services, and
• how patients can access your services.

Who Your Ideal Patients Are

This section should talk about your target audience. It should explain:

• who your ideal patients are,
• what types of activities they engage in, 
• which services they’ll benefit from, and
• the types of marketing they engage with (e.g., social media, print, events, etc.).

How You’ll Deliver Your Message

Once you know who your target audience is and what message you want to communicate to them, research effective ways to engage with your audience. For example, social media marketing can be an effective tool for engaging with patients of all ages. However, some social platforms have a user base that skews towards the under-30 crowd (e.g., Twitter ), while other platforms tend to attract users over the age of 30 (e.g., Facebook ). Then there’s print marketing, which is a great way to market to people who are less likely to be on any social media platforms at all (e.g., people 65 and older). Remember, though, that you don’t want to make any assumptions about seniors and technology: depending on your specific audience, older patients may very well use digital platforms on a regular basis.

That’s why it’s important to do your due diligence and explore the varied ways in which your messaging reaches your intended audience. As we mentioned above, this also includes assessing your competitors’ marketing strategy, borrowing inspiration from similar practices, and filling any market gaps. Then, outline your marketing strategy for the next few years—while allowing some room for adjustment as the market changes. 

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4. Operations

Here’s where the rubber really meets the road. Understanding your day-to-day operations—as well as who’s in charge of what—can make or break your success in private practice. According to this article from Inc.com , your operations section should answer the following questions:

• “What facilities, equipment, and supplies do you need?
• What is your organizational structure? Who is responsible for which aspects of the business?
• Is research and development required, either during start up or as an ongoing operation? If so, how will you accomplish this task?
• What are your initial staffing needs? When and how will you add staff?
• How will you establish business relationships with vendors and suppliers? How will those relationships impact your day-to-day operations?
• How will your operations change as the company grows? What steps will you take to cut costs if the company initially does not perform up to expectations?”

I know, it’s a lot. However, if you’ve worked in a physical therapy practice before, then you should be able to answer a lot of these questions off the top of your head. As for the hypothetical questions, it’s best to glean some wisdom from your mentor or various owners of existing PT practices.

5. Financials

You can’t run a practice effectively without assessing the fiscal landscape, so you’ll need to dig into the dollars and cents as you pen your business plan. Start by laying out your initial start-up costs—as well as whether you plan to fund them through loans, grants, or savings—including:

• facility construction and renovations,
• building lease, and
• equipment and supplies.

Additionally, Inc.com advises that all business plans include—at the very least—the following five reports or projections:

• Balance Sheet (i.e., assets, shareholders, liabilities, and earnings to fund future growth)
• Income Statement (i.e., projected revenue and expenses)
• Cash Flow Statement (i.e., cash receipts and expense payments)
• Operating Budget (i.e., detailed breakdown of income and expenses)
• Break-Even Analysis (i.e., projection of revenue required to cover fixed and variable expenses) 

As a final note, it’s absolutely crucial that these numbers be as accurate as possible, so we definitely advise working with your accountant to pull it all together.

There you have it: everything you need to know about putting together a business plan. Got any tips and tricks for creating an effective plan? Let us know in the comment section below!

Get your name in front of the patients you want.

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Sample Physical Therapy Clinic Business Plan Template PDF

Physical therapy private practice business plan sample.

A physical therapy business is one in which skill appears more important than capital. This is because, without the needed skill, you can’t be successful in this business.

If you are looking to start up a physical therapy business, then we believe you already have the needed skill. Now apart from skill and capital, a physiotherapy business plan is also needed to get this business started.

This article contains a physical therapy office business plan sample. This will come in very handy if you must be successful in this business.

That said, below is a physical therapy practice business plan sample that you can rely on when looking to start your business.

Here is a sample business plan for starting a home health physical therapy massage business.

Business Name:  Perfect Touch Physical therapy Center

Executive Summary

• Our Products and Services

Vision Statement

Mission Statement

Business Structure

• Market Analysis

Sales and Marketing Strategy

• Financial Plan

Competitive Advantage

Perfect Touch physical therapy center is a one-man business that is owned by Mrs. Bella Toby, a world-renowned physical therapist. This company will be located in Detroit, Michigan and from here, will serve other states in the United States as well as major cities in Canada.

This business will be set up with about $100,000. Basically, this amount will be used to get the needed equipment as well as a standard facility.

Products and Services

Perfect touch physical therapy services are in this industry with one major aim. That aim is to become a trailblazer in this industry. We will ensure that our services are directed towards the complete physical wellness of our potential clients.

To carry this out, we will be offering quite a number of services. Some of them include

• Sports Massage
• Deep Tissue Work
• Massage therapy,
• Physical therapy
• Mobility therapy
• Driving therapy
• Physiological therapy
• Acupuncture

At Perfect Touch Physical therapy service, our vision is to establish a physical therapy firm that will be considered a “must- visit” by residents of Detroit, Michigan. We are looking to set up a business that will be regarded as one of the best in our city as well as other major cities in the United States and Canada.

Now, we are not just interested in becoming the first physical therapy center that comes to mind in Detroit, Michigan, we also want to become the best ten physical therapy centers in the United States.

Our mission at Perfect Touch physical therapy center is to make good gains by making top quality services available to as many that are in need of them. We will ensure that our services are offered in a conducive environment, and also in the most professional and caring manner.

We are very aware of the stiff competition that characterizes the physical therapy industry. We are also aware that some of the best physical therapy firms in the United States have been in existence for over 20 years and did not become big overnight.

We have therefore taken out time to study the history of most of the successful physical therapy firms in the United States. This, we know will certainly help us become a highly sorted-after physical therapy firm. In as much as we are going to pay a lot of attention to this, that is not all that we will be doing.

We will also ensure that we employ only the best hands to attend to our customers. This is because consistent quality services are one way we intend to make it to the top in this industry.

Market Analysis Market Trend

In the last few years, physical therapy has sold more franchises than it did in the last decade. This phenomenon says a lot about the relevance of physical therapy in our world. As a result of the high demand for physical therapy centers, this industry has grown tremendously in the last years.

As a result of the rapid growth of the physical therapy industry, it has almost become a norm for physical therapy centers to be located in places where they would not in the past.

One major factor that is responsible for the rapid growth of the physical therapy industry is the increase in awareness of the role of physical therapy in the elimination of stress.

Our major strategy for getting to the top in this very competitive industry is to offer the best services possible for very affordable fees. We also intend to have good customer care and a very strong internet presence.

Target Market

Physical therapy is not restricted to individuals of only one class. There are three major categories of those that need physical therapy services. They include those that are recuperating from an injury, those that are trying to keep fit and those that are trying to relieve stress.

After a careful study, we have come up with those that we intend to offer our services to. They include;

• Sportsmen and women
• Business executives
• Expectant Mothers
• The elderly.

Financial Plan Source of Startup Capital

Perfect touch physical therapy center will be started with $100,000. This amount will be used to get the best equipment as well as the most professional facility for this business. As it stands, we only have 30% of this amount.

The remaining amount will be gotten from the bank.

Our major selling points in this industry are the perfect location for our facility in the center of the city as well as our excellent customer service.

This is a physical therapy center business plan sample for Perfect touch physical therapy Centre. This business will be owned by Mrs. Bella Toby and will be located in Detroit, Michigan.

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