marketing presentation content

Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

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Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan , you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Marketing Presentation Guide | Best Tips to Nail It in 2024

Lakshmi Puthanveedu • 29 July, 2024 • 11 min read

Looking for ways to create a kickass marketing presentation ? Whether you’re a curious cat who wants to learn how to make a marketing presentation, or you’re new to marketing and have been asked to deliver a marketing strategy presentation, you’ve come to the right place. 

Creating a marketing presentation does not have to be stressful. If you have the right strategies in place and know what content gives both visual appeal and valuable information, you can get stuck in this type of presentation .

In this guide, we will discuss what to include in a marketing presentation and tips on developing an effective marketing presentation. 

Table of Contents

What is a marketing presentation, what to include in your marketing presentation.

• Creating an Effective Marketing Presentation

Key Takeaways

Frequently asked questions, tips from ahaslides.

• Technology Topics For Presentation
• Product Presentation

Or, try out our free work templates!

Start in seconds.

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According to  UppercutSEO , no matter what you are selling, you need to have a solid plan for how you are going to do it. A marketing presentation, simply put, takes you through a detailed illustration of how you are going to sell your product or service to your desired target audience.

While it seems simple enough, a marketing presentation must include details of the product, how it is different from your competitors, what channels you are planning to use to promote it etc. As a case study sample, suppose you actively use ad tech solutions and innovative technologies as your marketing channel, you can mention a  demand-side platform advertising  featuring it on the pages of your marketing presentation. - states Lina Lugova, CMO at Epom. Let’s take a look at the 7 components of a marketing presentation.

Firstly, you should have marketing presentation ideas! Marketing presentations are product/service specific. What you include in it depends on what you are selling to your target audience and how you plan to do it. Nevertheless, every marketing presentation must cover these 7 points. Let’s take a look at them.

#1 - Marketing Objectives

“Identify the gap”

You might have heard a lot of people say this, but do you know what it means? With every product or service you sell, you are solving some kind of problem faced by your target audience. The empty space between their problem and the solution - that’s the gap.

When making a marketing presentation, the first thing you need to do is identify the gap, and define it. There are many ways to do it, but one of the most common techniques used by experienced marketers is to ask your customers directly what they are missing in the current market - customer surveys.

You can also find the gap by researching and constantly watching industry trends etc. To cover this gap is your marketing objective.

#2 - Market Segmentation

Let’s take an example. You cannot sell your product in the US and in the Middle East in the same way. Both markets are different, culturally and otherwise. In the same way, every market is different, and you need to drill down the characteristics of each market and the submarkets you are planning to cater to. 

What are the cultural similarities and differences, the sensitivities, and how do you plan to deliver localised promotional content, the demographic you are catering to, and their purchasing behaviour - all these should be included in your marketing presentation.

#3 - Value Proposition

Big word right? Don’t worry, it’s pretty simple to understand.

Value proposition simply means how you are going to make your product or service attractive to the customers. What is the cost/price, the quality, how your product is different from your competitors, your USP (unique selling point) etc? This is how you let your target market know why they should buy your product instead of your competitors.

#4 - Brand Positioning

In your marketing presentation, you should clearly define your brand positioning.  

Brand positioning is all about how you want your target audience to perceive you and your products.  This forms one of the most important factors that decide everything else from here on - including the budget you should allocate, the marketing channels, etc. What is the first thing that someone should associate your brand with? Say for example, when someone says Versace, we think of luxury and class. That’s how they have positioned their brand.

#5 - Purchase Path/Customer Journey

Online purchasing habits are becoming mainstream lately and even in that, there may be various ways in which your customer might reach you or know about your product, leading to a purchase.

Say, for example, they might have seen a social media ad, clicked on it and decided to purchase it because it suits their current needs. That’s the purchase path for that customer.

How do the majority of your customers shop? Is it through mobile phones or do they see ads on the television before shopping in a physical store?. Defining the purchase path gives you more clarity on how to guide them on to the purchase in a more efficient and effective way. This should be included in your marketing presentation.

#6 - Marketing Mix

A marketing mix is a set of strategies or ways in which a brand promotes its product or service. This is based on 4 factors - the 4 Ps of marketing.

• Product: What is it that you are selling
• Price: This is the total value of your product/service. It is calculated based on the cost of production, the target niche, whether it’s a mass-produced consumer product or a luxury item, the supply and demand, etc.
• Place: Where is the point of sale happening? Do you have a retail outlet? Is it online sales? What is your distribution strategy?
• Promotion: This is every activity that you do to create awareness of your product, to reach your target market - advertisements, word of mouth, press releases, social media, marketing campaign example, everything comes under promotion.

When you merge the 4 Ps with each marketing funnel stage, you have your marketing mix. These should be included in your marketing presentation. 

#7 - Analysis and Measurement

This is probably the most challenging part of a marketing presentation- how do you plan to measure your marketing efforts? 

When it comes to digital marketing, it’s relatively easy to track the efforts with the help of SEO, social media metrics, and other such tools. But when your total revenue comes from different areas including physical sales and cross-device sales, how do you prepare a complete analysis and measurement strategy?

This should be included in the marketing presentation, based on all the other factors.

Creating an Effective and Interactive Marketing Presentation

As you’ve got down all the necessary components to create a marketing plan, let’s dive deeper into how to make your marketing presentation one worth remembering.

#1 - Get your audience’s attention with an icebreaker

We understand. Starting a marketing presentation is always tricky. You are nervous, the audience might be restless or engaged in some other stuff - like surfing on their phone or talking amongst themselves, and you have a lot at stake.

The best way to deal with this is to start your presentation with a hook - an icebreaker activity.  Make your speech an interactive marketing presentation.

Ask questions. It could be related to the product or service you are about to launch or something funny or casual. The idea is to get your audience interested in what is yet to come.

Do you know about the famous Oli Gardner pessimistic hook technique? He’s a famous and exceptional public speaker who usually starts his talk or presentation by painting a doomsday picture - something that makes the audience depressed before presenting them with a solution. This could take them on an emotional rollercoaster ride and get them hooked on what you have to say.

A PowerPoint buff? Check out our tips on how to create an interactive PowerPoint presentation so your audience will not be able to look away from your marketing speech.

#2 - Make the presentation all about the audience

Yes! When you have an intense topic, such as a marketing plan, to present, it’s difficult to make it interesting for the audience. But it’s not impossible. 

The first step is to understand your audience. What’s their level of knowledge about the topic? Are they entry-level employees, experienced marketers or C-suite executives? This will help you identify how to add value to your audience and how to cater to them.

Don’t just go on and on about what you want to say. Create empathy with your audience. Tell an engaging story or ask them if they have any interesting marketing stories or situations to share. 

This will help you set a natural tone for the presentation.

#3 - Have more slides with short content

Most often, corporate people, especially high-level managers or C-suite executives, might go through countless presentations a day. Getting their attention for a long time is a really difficult task.

In a hurry to finish off the presentation sooner, one of the biggest mistakes that most people make is to cram so much content into one slide. The slide will be displayed on the screen and they’ll keep talking for minutes thinking the fewer the slides, the better.

But this is something that you must avoid at all costs in a marketing presentation. Even if you have 180 slides with little content on them, it’s still better than having 50 slides with information jammed into them.

Always try to have multiple slides with short content, images, gifs, and other interactive activities.

Interactive presentation platforms such as AhaSlides can help you create engaging presentations with interactive quizzes , polls , spinner wheel , word cloud and other activities. 

#4 - Share real-life examples and data

This is one of the most important parts of a marketing presentation. You could have all the information clearly laid out for your audience, but nothing beats having relevant data and insights to support your content.

More than wanting to see some random numbers or data on the slides, your audience might want to know what you concluded from it and how you came to that conclusion. You should also have clear information on how you are planning to use this data to your advantage.

#5 - Have shareable moments

We are moving to an era where everyone wants to be loud - tell their circle what they’ve been up to or the new things they’ve learned. People like it when they are given a “natural” opportunity to share information or moments from a marketing presentation or a conference.

But you cannot force this. One of the best ways to do this is to have quotable catchphrases or moments in your interactive marketing presentation that the audience can mostly share verbatim or as a picture or video.

These could be new industry trends, any specific features of your product or service that can be shared before the launch, or any interesting data that others could use.

On such slides, mention your social media hashtag or company’s handle so that your audience can tag you as well.

#6 - Have a uniformity in your presentation

Most often we tend to focus more on the content when creating a marketing presentation and often forget about how important the visual appeal is. Try to have a solid theme throughout your presentation. 

You could use your brand colours, designs or font in your presentation. This will make your audience more familiar with your brand.

#7 - Take feedback from the audience

Everyone will be protective of their “baby” and no one wants to hear anything negative right? Feedback need not necessarily be negative, especially when you are delivering a marketing presentation.

Feedback from your audience will definitely contribute to your interactive marketing presentation by helping you make necessary improvements to your marketing plan. You could have an organised Q&A session at the end of the presentation.

Check out: Best Q&A Apps to Engage With Your Audience | 5+ Platforms For Free in 2024

Regardless of exactly why you are here, making a marketing presentation doesn’t have to be a daunting task. Whether you are in charge of launching a new product or service or you simply want to be an ace in making marketing presentations, you can use this guide to your advantage. 

Keep these in mind when creating your marketing presentation.

What should I include in a presentation?

Marketing presentations are product- or service-specific. What you include in it depends on what you are selling to your target audience and how you plan to do it, including the below 7 points: Marketing Objectives, Market Segmentation, Value Proposition, Brand Positioning, Purchase Path/Customer Journey, Marketing Mix, and Analysis and Measurement.

What aresome examples of business strategy presentations?

A business strategy is intended to outline how a firm plans to achieve its goals. There are many different business strategies, for example, cost leadership, differentiation, and focus.

What is a digital marketing presentation?

A digital marketing presentation should include an executive summary, the digital marketing landscape, business goals, target audience, key channels, marketing messages, and a marketing plan.

Lakshmi Puthanveedu

A small-town girl enthralled by culture, languages, and sunsets. Casual artist and musician looking to make memories every step of the way. Now changing the way humans live and have virtual interactions with AhaSlides.

Tips to Engage with Polls & Trivia

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How to Create the Best PowerPoint Presentations [Examples & Templates]

Discover what makes the best PowerPoint presentations with these examples to inspire you.

10 FREE POWERPOINT TEMPLATES

Download ten free PowerPoint templates for a better presentation.

Published: 05/15/24

Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s an art form.

During my time at HubSpot, I created a lot of presentations. Since then, I’ve seen the good, the bad, and the PowerPoints desperately crying for a makeover. I’ve learned that the secret isn’t just in the text or visuals but in how you serve it up.

In this guide, I’ll share some pro tips on how to make the best PowerPoint presentation. You’ll learn how to hold your audience’s attention and drive your message home with clarity. Plus, I’ll share real-life examples to inspire you.

What Good Presents Have in Common

Best PowerPoint Presentations

What do good presentations have in common.

I’ve discovered that five elements are a must-have when creating a great presentation . Let’s look at each one.

1. The presentation is highly relevant to the audience.

A lot goes into creating presentations that hit the mark. First, I clearly define my audience. Then, I choose topics that genuinely interest them, offer actionable advice, answer their questions, or address their pain points.

But this isn’t just my strategy. Mike O’Neill , founder and CEO of Backspace Travel , a modern travel agency, also talks about things that matter to his audience. He says, “We conduct dry runs with a smaller group to gather feedback and refine the presentation. Testing the presentation with colleagues allows us to identify areas that resonate [with our audience] or need improvement before the final delivery.”

I’ve found that crafting a captivating title influences how receptive my audience will be. For example, instead of a bland title like “New Product Features,” I’d go with something more intriguing like “Discover the Hidden Gems of Our Latest Product Features.”

It makes my audience wonder what those hidden gems are and still lets them know it’s about new product features.

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2. The presentation has a clear objective.

As a former content manager and strategist at HubSpot, I learned the importance of setting audience expectations. Whether it’s a new project, a marketing strategy , or even a sales pitch, I made sure my slides and commentary tied back to the key takeaways I wanted my audience to remember.

Alexandria Agresta , a corporate trainer and leadership development expert, uses what she calls the three Ps of a presentation:

• Purpose. What’s the purpose of the presentation?
• Challenge. What’s the challenge your audience is facing?
• Possible. What outcome do they desire?

She says this process empowers her to convey her message in a way that resonates with her audience. Once she establishes the three Ps, she creates a clear, concise outline that includes key points and topics she hopes to cover.

“I then create a dedicated slide at the beginning of the presentation that succinctly outlines what will be covered during the presentation. This sets expectations for the audience and gives them a roadmap of what to expect,” Agresta says.

Whatever the topic, highlight your key takeaways on a specific slide (ideally the cover slide), so your audience clearly understands what your presentation is about from the get-go.

3. The presentation follows an organized storyline.

One thing I’ve learned about presentations is that it isn’t just about conveying information; it’s about telling a story that guides your audience from start to finish. Each slide is a chapter that leads to a satisfying conclusion.

There are many ways to infuse storytelling into your presentations. You can get as creative as you want, like Aaron Wertheimer , a full-time SEO marketing copywriter for Marketing Reel , does.

He says, “I infuse storytelling into my PowerPoint presentations by including a Bitmoji sticker of myself as it relates to each slide, and I demarcate each slide with verbiage to indicate which part of the sequence we are currently at in the presentation.”

Just make sure to have a beginning, a middle, and an end so you can clearly demonstrate the point you’re leading towards.

4. The audience understands the next steps.

When creating my presentations, I always specify the action I want my audience to take by the time we conclude. Do I want them to sign up for a service? Consider a new perspective? Remember key points?

Chirag Nijjer , a customer success lead at Google, usually wraps up his presentations with two CTAs: one that’s beneficial to him and one that benefits his audience. His presentations are more impactful when he combines both CTAs.

He explains with an example: “If I’m presenting to a group of professors who intend to use the info to teach their students, I’d write, ‘Would you like access to the summary slides and a list of project ideas for your students to learn this topic? Fill out the feedback form and give me your email address.’”

I can see why this method works. The email address allows him to contact his audience, and he also benefits them by teaching them how to turn his presentations into valuable action. It’s like killing two birds with one stone!

Remember, though, if you want your audience to perform an action after your presentation, be clear about what you want them to do next.

5. The audience leaves with contact information and/or resources.

I’ve observed that at the end of my presentations, most attendees want more information or a chance to discuss the topic further.

That’s why I always provide my contact details or additional resources. So, if anyone wants to reach out for a one-on-one chat or read further, they’ll have what they need to delve deeper into the material.

For example, after a presentation on digital marketing strategies , I might provide my email address and invite attendees to reach out if they have any questions. I could also share a list of recommended books, articles, or even YouTube videos for those who want to take their digital marketing journey to the next level.

How to Do the Best Powerpoint Presentation

Now that I’ve covered what to look for in a killer slide deck, let’s jump right in and talk about how you can make your next presentation unforgettable.

1. Less is more.

I’ve used PowerPoint a lot, and it’s tempting to pack slides with flashy graphics and tons of text. However, I learned the hard way that less is often more.

Once, I was tasked with presenting a new content strategy to the marketing team. Eager to impress, I packed my slides with stunning visuals, intricate graphs, and loads of text explaining every detail of the strategy.

I thought the more information there was, the better. But as I started presenting, I quickly realized my mistake.

The team seemed overwhelmed by the sheer amount of information on the slides. They were so busy trying to decipher the infographics and read the tiny texts that they missed out on the main points I was trying to convey.

In the end, I could sense that I hadn’t made the impact I had hoped for. It was a humbling experience, but it taught me a valuable lesson: simplicity is key.

Since then, I’ve made a conscious effort to streamline my presentations with a clear message and avoid complex details that could distract my audience.

Here are some key points to always remember:

• Let the focus be on your message instead of the slides themselves.
• Keep the slides relevant and simple enough so people can pay attention to what you’re saying.
• Your visuals and fonts should support your message, not steal the spotlight.

2. Keep text to a minimum.

From my experience, you can tell that adding too much text overwhelms people, and instead of listening to you, they focus on trying to read the slides. And that’s not what you want. You want your audience to be engaged, hanging onto your every word, not trying to decipher paragraphs of text.

So, use fewer words in large fonts. That way, you’ll make sure everyone, from the front row to the back, sees what’s on the screen without squinting.

3. Rethink visuals.

People are 30 times more likely to read infographics than written articles. This stat just puts a stamp on what I’ve said about reducing the amount of text in your presentations. It’s like a neon sign screaming: “Less text, more visuals!”

However, that doesn’t mean you can just throw some nice-looking photos onto your pitch deck and move on. Like any other content strategy, your visual game must be on point and relevant.

Let me share the different types of visuals I’ve come across in my years of doing presentations to help you figure out what works best.

PowerPoint templates have come a long way since Microsoft first unveiled the program to the world, and I occasionally use them in my presentations.

However, to make my PowerPoint slides stand out, I always opt for a theme that my audience hasn’t seen dozens of times before — one that vibes with my brand and fits the topic I’m talking about.

Sometimes, I explore presentation platforms other than PowerPoint (like Prezi) to discover fresh templates. There are also tons of visual content design sites that offer customizable templates I can tweak to match my brand and topic perfectly.

Canva is one of my favorites. It offers a plethora of templates and allows me to create presentations from scratch.

I’ve also tested out Venngage’s free presentation maker and found it super handy for getting eye-catching slide templates, icons, and high-quality stock photos for my PowerPoint tutorials.

Image Source

Pro tip: Download our 10 PowerPoint presentation templates for free to simplify your design process. Each template is made to add that extra flair to your presentation so that your slideshows not only look great but also resonate deeply with your audience.

Charts and Graphs

One of my favorite ways to back up what I’m saying in my presentation is to toss in some stats and data visualization. Charts and graphs jazz things up and make the numbers way more interesting.

However, I don’t just share the facts; I let my audience know the story behind those numbers. For example, instead of just presenting quarterly sales figures to my team, I would highlight the challenges we faced, the strategies we implemented, and the victories we celebrated to arrive at those digits.

One thing you always need to do, though, is to make sure your charts and graphs blend in seamlessly with the rest of your presentation’s visual theme. Otherwise, these graphics are more likely to steal the show than help you get your point across.

Color Scheme

I understand that colors can really play with my audience’s emotions. So, even if I’m not trying to close a deal with my presentation, I might want to stir up specific feelings or impressions, and the color palette I choose can help with that.

Max Shak , founder and CEO of nerDigital , even considers cultural differences and color associations to make sure his presentations hit the right notes with diverse audiences.

I’d recommend checking out Coschedule’s guide to color psychology in marketing . It’s a goldmine of how different tones, shades, and color combinations can sway buying decisions. You’ll definitely elevate your presentation game by following this guide.

When I add text to my slide decks, I want it to be simple enough for everyone to read. If it’s tiny or crammed, people end up squinting and missing out on what I’m saying.

That’s why I recommend using web-safe fonts like Sans-Serif or Arial. They’re easy on the eyes and can display correctly even if a user hasn’t installed them on their computer.

4. Incorporate multimedia.

I could talk about something all day long, but it won’t have the same impact as showing it to you.

That’s where multimedia comes in — it’s the secret sauce for keeping people engaged in your presentations.

When I do a simple Google search for “ music in presentations ,” it pulls up a bunch of results that talk about how to add music to my slide decks. From this, it’s clear that using music in my presentations is a unique way to engage my audience or at least set a welcoming tone before and after I speak.

But if you want people glued to your slideshows throughout your presentation, incorporate videos. I mean, a whopping 96% of individuals admit they tune into explainer videos to learn more about a product.

So why not give people what they want? Videos can bring theories to life in a way that words or photos alone just can’t match.

In my years of experience, I’ve come across many pitch decks, and the best ones always cut through the clutter. In this section, I’ll share 15 PowerPoint presentation examples that set the bar for what a professional presentation should look like.

1. The HubSpot Culture Code by HubSpot Co-founder Dharmesh Shah

Not to sing our own praises, but The HubSpot Culture Code has been one of our most successful presentations. The secret? Shah chooses a central theme — the acronym HEART (humble, empathetic, adaptable, remarkable, and transparent).

This acronym embodies our company’s values while providing a central message for the presentation. Plus, heart icons on the slides make the connection clear.

I like the style and message of this presentation. It sticks to our brand colors and fonts and makes everything super clear and easy on the eyes.

I especially enjoy the superhero theme on slide 26 — it’s a fun way to say that we’re all about empowering our customers to be their best. It elevates the idea of customer support from a duty to a mission, which I find very motivating.

2. 2022 Women in the Workplace Briefing by McKinsey & Company

This slide deck lays out key data from McKinsey’s 2022 research on women in the workplace. It uses a mix of graphs, images, and other visual representations to illustrate how the expectations women face at work have evolved over time.

I’m impressed by how they’ve maintained their brand colors throughout the presentation. I’m a big fan of consistency, and this slideshow nails it by sticking to its color scheme from start to finish. It creates a cohesive look and reinforces their brand identity , which makes the presentation look professional.

Another thing I like about it is that the titles immediately say what each slide is about. It helps you navigate the presentation effortlessly and keeps you focused on the main points.

3. SEO, PPC, and AI in 2023 and Beyond by Lily Ray

Lily Ray and Inna Zeyger from Amsive Digital took inspiration from the world of science fiction. It’s pretty cool how they playfully bring in imagery from movies like “Blade Runner“ and “Ghost in the Shell” when talking about AI and the future of marketing in their SlideShare presentation .

The whole futuristic vibe with vibrant colors grabs my attention right away. It’s a fresh break from the usual bland corporate stuff, and they do a fantastic job of making sure you enjoy their presentation while learning something new.

4. ChatGPT: What It Is and How Writers Can Use It by Adsy

We all get writer’s block sometimes. Trust me, I’ve been there, staring at a blinking cursor, feeling the frustration build up. But ChatGPT acts like a trusted sidekick, nudging me along and whispering, “Hey, how about this idea?”

This presentation breaks down what ChatGPT is, its limitations, and more importantly, what it can do. I find it pretty helpful, especially if you’re new to the AI chatbot.

One thing I like most about the SlideShare presentation is that it has a lot of use cases that can inspire you. For example, if it tells you ChatGPT can write a YouTube script, it shows you the prompt the creator used and the results they got.

I also love how it uses a combination of bold white text against a blue background or black and blue text on a white background to call out important headings. And those key definitions are right there in the center, surrounded by all that whitespace , practically begging you to take a closer look.

5. Insights from the 2022 Legal Trends Report by Clio

I’m a big advocate of adding visuals to your business presentations. But it doesn’t have to be the same old boring office stock photos. Take a cue from Clio’s presentation.

Clio has incorporated abstract elements to keep things fresh — simple shapes like triangles, rectangles, and circles. These shapes blend seamlessly with different charts and graphs, adding an artistic touch to the slide decks.

6. Email Marketing Trends by Gabriel Blanchet

Gabriel Blanchet creates a short presentation to explain some key elements of email marketing and its trends to show us why it’s still a valuable tool despite the rise of social media.

What do I love about these slides? They’re awesome. Bright colors, clean visuals — they’ve got it all. What seals the deal for me is how Gabriel breaks down each point and explains why it matters.

7. 2022 GWI’s Social Report by GWI

I’m really impressed by how Leticia Xavier uses different shades of pink and purple to add some contrast to the slides. Everything, from the graphs to the backgrounds and images, sticks to this same color palette.

If I’m ever worried about my visuals not contrasting enough, I’ll definitely draw inspiration from Leticia’s color palette. Pick one or two colors and play around with different shades and tones to tie the slides together and make them pop.

8. Digital 2023 Global Overview Report by DataReportal

I chose this slide deck from DataReportal because it reminds me that strong contrast between text and background is crucial. It’s what makes my slides easy to scan.

The presentation uses a dark background throughout. The graphs and icons pop in bright orange, red, blue, and green, while the text keeps it white.

That said, if you’re prepping for an in-person presentation, think about the room. If it’s dim with the lights off, a dark background like this is spot on. But if it’s all bright and sunny, stick to a light background with dark text.

9. ThinkNow Culture Report 2022 by ThinkNow

ThinkNow impresses me with how they’ve mixed magenta and yellow in the background of their PowerPoint design. Meanwhile, the graphs stick to classic black and white. It’s a smart move that creates sharp contrast and makes the visual elements easy to scan.

Plus, I appreciate how the headers are in a readable font, summarizing what each slide covers.

10. 2023 Metro CERT Annual Event by MNCERTs

I’m surprised by how simple this Metro CERT presentation is. It displays just a few words per slide, all in big, bold fonts. The contrast between the blue and yellow colors is striking and makes everything really pop.

And you know what’s even more creative? There are loads of images of people sprinkled throughout. It adds a nice personal touch that keeps things interesting.

11. Pecan Creek Winery 2023 in Pictures Presentations

As I was going through Pekan Creek Winery’s business presentation, I noticed how it sticks to a simple color palette of just white and black. It’s clean and sleek and lets the content shine without any distractions.

It’s also packed with loads of pictures that showcase events and the wine-making process. That’s exactly how you craft a presentation that gets people pumped up about your brand.

12. LLMs in Healthcare and Pharma. VTI day

This engaging presentation impresses me with its visuals. From charts to photos and even some fun animations, it’s got a little bit of everything to keep its audience hooked.

It keeps the fonts simple, which I appreciate. Plus, those bright background colors make the black and blue text stand out.

The presentation is also spiced up by the story of a dog named Sassy. It adds a personal touch. And who doesn’t like a good story? It’s a surefire way to keep attendees glued to your presentation.

13. Exploring Advanced API Security Techniques and Technologies by Sudhir Chepeni

The next time I do a data-heavy presentation, I’ll take some inspiration from Sudhir Chepeni’s slide designs. The dark background paired with bright text commands attention. And those simple, readable fonts make it easy to digest the information.

Plus, I admire how he sprinkled charts and data throughout. It keeps things interesting and breaks up the text nicely.

14. Competition in Energy Markets by Georg Zachmann

Simplifying technical information can be a tough nut to crack, especially when you have to explain it in a slide deck. But Georg Zachmann isn’t afraid of the challenge.

He uses graphs and charts to break down complex technical issues about the energy crisis into clear visual representations, which I really love.

I also noticed the big, bold headings that immediately tell you what each slide is about. You can skim the document quickly and hone in on the key points you need to know.

15. 10 Things That Helped Me Advance My Career by Thijs Feryn

This presentation impresses me right from the cover slide. The image of a man ascending the stairs captures a sense of effort and accomplishment, which is precisely what the presentation is all about.

The keynote speaker, Thijs Feryn, nails it with the storytelling aspect. Each slide feels like a new chapter unfolding and transitioning seamlessly into the next.

And the visuals? They’re top-notch — from captivating photos to lively animations and even a handy map. Plus, those bright colors and huge text fonts make sure every detail pops, even for the person chilling in the back row.

Create the Best PowerPoint Presentation Designs

As someone who’s created countless presentations, I’ve seen firsthand the transformation that happens when you put a little soul into those slide layouts — whether adding sleek visuals, cutting down on clutter, or weaving a story that carries your message.

Implement the tips I’ve discussed here so that each slide can act as a stepping stone that gently guides your audience to where you want them next. These little touches can turn a good slide deck into your best PowerPoint presentation yet.

Editor's note: This post was originally published in March 2023 and has been updated for comprehensiveness.

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How to Create an Effective Marketing Presentation (+5 Expert Tips)

May 17, 2024

Traditional marketing professionals were expected to be a natural at creating and delivering great marketing presentations.

With the advent of digital marketing, however, the importance of old-school presentation skills are often overlooked or given little significance in a marketer’s skill set.

Modern marketers aren’t required to go door-to-door handing out pamphlets and flyers. The level of face-to-face interaction in marketing has been reduced to occasional networking events or marketing conferences.

However, the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this prowess will come in handy, such as:

• When proposing a new marketing campaign or initiative, you may need to pitch your ideas to your superiors or clients by giving a presentation at a meeting.
• When conducting a teleseminar or webinar for training purposes, addressing user needs, or launching a new product.
• When creating marketing content for platforms such as SlideShare as a part of your overall content marketing strategy .
• When you finally decide to take up the challenge of becoming a speaker at one of the networking events or marketing conferences.

Create an effective marketing presentation: the tips and tricks 

Apart from being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure efficacy in terms of engaging your audience, creating sales interest, and ultimately driving the message home. 

The following five guidelines will help you create a marketing presentation that is both effective and engaging. 

5 tips on how to create an effective marketing presentation

• Seize your audience’s attention
• Promise something and deliver it
• Tell an engaging story backed by data
• Have less slide content rather than more 
• Use humor wisely

1. Seize your audience’s attention

Start your social media and marketing presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”

Igniting your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner , who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.

The purpose of all this is to get them hooked right off the bat, to seize their attention and get them focused on what you have to say.

2. Promise something and deliver it

Once you’ve got them interested in what you have to present, it is time to make some legit promises, just as you do in your everyday digital marketing activities. For instance, while creating a pay-per-click ad, you write a persuasive copy that promises to solve the reader’s problems, getting them to click through to your landing page. Similarly, if you are writing a blog post, you use the power of storytelling to convince them to take some action such as click a call to action (CTA).

Have you ever seen a tutorial on YouTube? The next time you do, note how all the finest quality videos are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds if you watch the entire video. They show you the end-result as proof that they know what they’re doing, and you’ll get what you came for.

So, in the case of the aforementioned remarks on content marketing ROI, you can promise your audience that you’ll show them the exact strategies you used to achieve your goals (rankings, traffic, conversions, etc.).

The point is, the start of your presentation should be all about answering the famous copywriting question: “What’s in it for me?” Make it apparent within the first five minutes that your presentation is going to solve their problems and will provide them with actionable takeaways.

Of course, making these explicit promises means you also have to fulfill them. In fact, go above and beyond in delivering what you promised by following the wise adage “underpromise and overdeliver.” 

3. Tell an engaging story backed by data

The one thing common among all effective presentations is how they leverage storytelling and real-life examples to drive the point home.

There are some truly amazing marketing quotes , but the best, most succinct one is: “At its very core, marketing is storytelling.” by Melinda Partin. The same applies to your presentations. Essentially, your audience is more likely to engage with your content if they find it highly relatable and personal. A story offers that sense of connection by introducing a character (fictional or otherwise) who has a problem you can solve. It creates a scenario that cannot be ignored by the audience.

So, as you go through your slides, use practical, real-life examples to bind the presentation together cogently. It's as simple as telling how you or someone else implemented what you are trying to convey.

That said, ensure all your examples and illustrations are backed by data-driven marketing from reliable sources. Your slides should clearly specify the information source. The last thing you want to hear is “get your facts straight” while giving a presentation.

4. Have less slide content rather than more

How many times have you sat through a presentation where the slides are so brimming with text that it makes the whole presentation ineffective?

Don’t do that. As you may have heard, the average human’s attention span today is pitifully low. And when it comes to paying attention to elaborate presentations in conference settings, or remote presentations using a screen sharing tool , it could be even worse. Your audience likely has far better and more urgent things to do than listen to you and your wordy slides.

So, what do you do? Work to simplify your slides and include only the key points as written text instead of cramming them with the text you’re supposed to speak (and explain). Use slides to support speech, not replace it. And just like with stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding. 

Besides, the more slides, the better. Instead of speaking to one slide for several minutes, spread your content around multiple slides. Use numerous images to illustrate your point, and keep the slides moving. This will help tackle the issue of dwindling attention spans.

Furthermore, make sure you use high-quality images. They may look fine on your computer, but images often become blurry after projection on a bigger screen. So be sure to check that. There are plenty of great websites that offer first-rate stock photos and illustrations for free, such as Unsplash, Pixabay, and unDraw.

Also, if you don’t have a graphic designer and there’s a dire need to whip up some good-looking graphics or remove/edit the background of some image you wish to include in your slides, consider using intuitive online tools such as Canva and AutoClipping , respectively. 

5. Use humor wisely

Just because you are presenting in a serious context, doesn’t mean your presentation has to be boring or bland. Including some jokes here and there will increase audience engagement and retention of your content. 

So, give your slides a facelift by enriching them with relevant humor. This can take the form of witty wordplay, GIFs, and even memes. However, make sure the humor is, in fact, relevant to the content you’re presenting and not a distraction. Don’t make it seem forced but natural.

Most memes available on the internet are of low-quality and resolution, you’ll have to take some time to create your own original memes. Don’t worry, though. Creating memes is a fun little activity and doesn’t take a lot of time. Use online tools like Imgflip or Meme Creator which allow you to upload your own image and overlay meme-style text with ease. As for GIFs, you can use GIPHY has a huge library of GIFs and refined search functionality, so you’ll be able to find all the GIFs you need there.

Don’t leave your audience hanging at the end of your presentation. Tell them exactly what to do next: is this the part where they can ask questions and clarify their doubts? How should they use the information you’ve just presented to solve their problems?

Reiterate all of the most important points explained in the presentation and make sure the value you promised at the start of the presentation is actually delivered. If your presentation lacked two-way communication and audience participation, now is the time to have a proper exchange of ideas and casual debates. Lastly, as it was a marketing presentation, it makes sense to end it with a definite CTA that conveys the exact action you want your audience to take. 

Want to read more related content? Check out our guide on the 4 main types of marketing segmentation ! 

Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @RightMixMktg

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Elevate Your Pitch | Marketing Presentation Templates That Convert!

Renderforest Staff

05 Sep 2023

13 min read  

Marketers bear heightened pressure when crafting a presentation for their brand. For them, it’s not just about delivering a compelling pitch; it’s about showcasing their prowess in the very act of promoting.

After all, if you can’t captivate an audience with your presentation, you will hardly be trusted to run an entire brand promotion campaign professionally.

The first three slides are crucial to the success of your marketing presentation. Stats say 80% of those who read the first three slides usually stay engaged throughout the whole presentation.

Among the key factors keeping your audience hooked on the presentation is the design . And though this claim seems pretty obvious, for 50% of presentation makers, it’s hard to design their pitch from scratch . 

Around 21% work on a marketing presentation template, and 15% reuse the same template that worked well before. 

Ready-to-use marketing plan presentation examples indeed make presentation-making easier. 

You can check some great templates from Renderforest if your next marketing presentation due date is fast approaching.

Meanwhile, we continue unwrapping the features of great marketing presentation templates that convert.

Marketing Presentation 101: How to Create One

First, what is a marketing plan presentation, and what should a good one look like?

A marketing plan presentation is a visual report or document that provides a comprehensive outline of your brand and the strategies implemented to achieve its objectives. It can include elements such as target market, goals, tactics, SWOT analysis, budgets, timelines, ROI calculations, and more. 

Marketing presentations are usually prepared and presented by marketing professionals, freelancers and agencies to showcase their abilities to potential clients . These pitches are usually presented to C-level executives of an organization and are meant to influence their decision-making. 

For example, if a marketer requires a budget to run a promotional campaign, they must put forward a persuasive presentation that explains the need for the campaign and how it will benefit the company.

The crucial element of any marketing presentation is to show the financial results of the plan. You should be extra clear and straightforward when it comes to projecting the ROI. That’s why the best marketing plan presentation examples include financial slides with exact calculations and projections. 

EXPLORE NOW!

Other than that, a marketing plan presentation typically includes the following.

• Marketing objectives that clearly show the goals of the campaign/plan
• Target audience analysis to highlight you’re well-informed of the target market and know how to captivate them
• Brand positioning , including how your brand offers a unique value proposition for the market 
• Tactics to explain the steps you plan to take in order to achieve the goals and objectives
• Budget breakdowns , including costs of labor, materials, etc. 
• Timelines that clearly show when activities will be executed 
• Tracking metrics so you can monitor the progress of your campaign/plan

Interested in Marketing Presentation Templates? Try Renderforest!

Welcome to the easiest way to generate a professional-looking marketing pitch. Renderforest offers a range of marketing presentation slideshow templates that are versatile and customizable to suit your needs.

You can customize the look and feel of each template with our user-friendly drag-and-drop editor. You don’t have to be tech-savvy to work around the design interface; all you need is a creative eye for detail. 

What’s more, you can choose from hundreds of graphic elements like icons, images and illustrations to make your marketing presentation more visually attractive. 

You also get access to a library of royalty-free stock photos that you can use without additional license costs. 

6 Expert Tips to Create a Strategic Marketing Presentation

Whatever brand presentation template you choose, here are six tips to help you create a strategic marketing presentation that converts. 

1. Create an Audience-Centric Presentation

Keeping your audience engaged, no matter how interesting your marketing presentation is, remains a challenge for all of us. 

A dull first slide with irrelevant content or a failure to start with the ‘why’ of your audience’s interest leaves a low-energy impact. 

So, our best advice is to MAKE A PRESENTATION THAT IS TAILORED TO YOUR AUDIENCE AS MUCH AS POSSIBLE . 

And that’s not about relevant content only. It’s also about language and style that’s more understandable for your audience. Try to answer these questions before you start designing the presentation: 

• Who’s going to watch my marketing strategy presentation?
• Where will it be presented?
• What’s more likely to touch their preferences? 

Here are some working tactics to connect with the audience effectively.

Analyze Your Audience’s Needs

Though your goal is to get your marketing plan approved, each time, you present it to people with different own goals in mind. 

Is there a tough financial time for the company? Emphasize cost-saving plans and economical tactics. 

Are the decision-makers suspicious about the new projects? Ensure you have more than enough data to back up your strategies and enrich your presentation with many examples.

Define Customer Personas

It’s of the utmost importance to document and deeply analyze your audience before you start designing the presentation. This technique includes conducting research to collect data about your target audience, including…

• Job position 
• Education level 
• Family and social status
• Preferences in terms of communication channels, products, services, colors, etc.

Here’s a quick guide to help you define customer personas for your presentation. 

Need an Intriguing First Page? Choose a Marketing Slide Template Below!

Featuring you or your team on the first slide with a hooky question, statement or teaser video might be a great way to grab the audience’s attention.

Starting without visuals can also work. Just choose a bright, attention-grabbing color and think well about what you’re going to say in the first few sentences. 

2. Craft a Compelling Story

The human brain is 22 times more likely to remember facts presented in a story format compared to plain facts. 

That’s why your strategic marketing presentation should have a logical, compelling story structure that’s easy to follow and remember. Here are some storytelling techniques you can use to make your presentation more effective. 

The Hero’s Journey

Pick a character, ideally your client or the key stakeholder, that’s going to meet a goal as a result of your proposed plan. Further, develop a story that shows the hero’s journey toward success, projecting your plan as the key solution. 

Read more about the hero’s journey technique . 

The Three-Act Structure

That’s the most classic story structure technique used in films, novels and other forms of media. You should introduce a setup, move to a rising action or confrontation, and complete your marketing presentation with a resolution. This allows you to emphasize your marketing campaign’s importance and outcome. 

Read more about the three-act structure technique .

The Metaphor

When the topic seems too complex to explain or too boring to listen to, metaphors and analogies can save the day. An effective metaphor usually involves a comparison of two, unlike things to explain a concept in an easy-to-understand way.

For example, you can explain the importance of customer data with something like “Customer data is to marketers what fuel is to cars; it’s what drives our strategies”. 

Read more about metaphorical storytelling . 

Need a Ready-to-Use Storytelling Marketing Presentation Example? Check Renderforest!

3. preserve consistency and corporate branding.

A constant line of corporate branding should stretch through every slide of your presentation. Why? Because branded presentations show an organized and professional approach of a presenter and evoke more trust from the audience. 

Besides, having a unified style and colors in corporate presentations is an accepted norm. Consistency in the design of slides helps to bring your ideas together, making them easier for an audience to understand visually. 

Look how this HubSpot presentation features the company’s orange color in all slides, from the introduction to the conclusion. 

Check the presentation here

You can choose any style you want to follow in your marketing presentation. That can be your or your marketing agency’s style guide or you may choose to design your pitch with the client’s corporate identity. 

The crucial thing here: be consistent. That’s a key factor in making your slides look professional and presentable.

It’s Easier than Ever to Design Branded Presentations with Renderforest! 

With one click, the color palette, font size and style, backgrounds, and icons of your presentation will be adjusted to your brand’s design and identity. 

Renderforest has a robust editor working with the straightforward drag-and-drop technique. It allows you to paint your slides with the corporate colors in just a few seconds without any design experience! 

4. Practice Design Principles

What does your audience see when looking at your marketing campaign presentation?

It’s very visual detail added , their colors , and the design of the text – font, text color, size, and spacing. 

These three crucial design elements can’t be guessed or left to the presenter’s personal preference. There are tried and tested, scientifically proven design principles for making a presentation powerful, attractive and readable. 

Here are some of them. 

Visual Hierarchy 

The human brain dictates its rules. Most of us tend to follow a Z pattern when looking at slides with many visual elements . This means we will look at the slide from the top left side to the right and diagonally move to the bottom of the page. 

So, slides with heavy visual components should be designed in a way that viewers are guided through the page following this pattern. 

And when there is much text on the slide, our brain moves to the reading, the F pattern most of us are used to . Text-heavy slides are viewed from the left to the right until the text is finished. 

Consequently, presenting text in blocks, separate from visuals, and keeping the structure of text balanced and organized should be among your top priorities. 

Aside from that, there are some golden rules to keep.

• Use enough white space to prevent cognitive overload. 
• Align margins of text to the left , and margins of visuals to the right
• Make the elements with more crucial information bigger

Color Theory

Back in 1666, Isaac Newton invented the color wheel – a tool that is still used by designers and marketers to create more powerful visuals. 

It’s a condensed version of most colors in the universe and consists of three color groups.

• Primary colors feature red, yellow and blue.
• Secondary colors derive as a result of mixing the primary colors – green, orange, and purple.
• Tertiary colors mix primary and secondary colors resulting in blue-green, yellow-green, blue-purple and so on. 

The purpose of this theory is to help balance the colors on the slides and create an eye-catching combination of hues. The wheel is divided into warm ( more suited for action-evoking marketing presentations ) and cool ( more suitable for thought-provoking conversations ). 

The neutral pastel palette can work well in most cases if the brand guidelines don’t require bold colors. 

Lastly, the fonts you choose for your presentation should be easy to read. It’s also recommended not to go too bold and with a maximum of two typefaces in one slide. 

For titles, choose a font with personality and readability; for body text, select something simpler but still eye-catching. It would be wise to stay away from rarely used fonts as they may be unreadable for some viewers. 

At Renderforest, we’ve combined the best fonts used by designers for maximum readability and visual appeal. 

Choose Ready-to-Use Color and Font Combinations from Renderforest!

You can skip the manual work of finding the perfect font and color combination for your marketing presentation. Renderforest offers a long list of ready-to-use, pre-designed sets that look modern and professional. 

They align with all the key design principles, so you can be sure your presentation looks visually perfect. 

Just head to the left-side editor in your marketing plan presentation template, open the color and font sections and click on your favorite combination.

5. Share Real-Life Examples and Success Stories

Say, you want to convince your clients that shifting to short-form videos is a profitable marketing strategy for their business. 

It would be far easier to do if you bring an example of Company X – preferably from the same or related niche as your clients, that successfully tested this strategy and achieved great results.

There are many marketing case studies available online. With thorough research, you should be able to find one related to your topic. 

Also, leverage your own networking connections . Show some insightful stories from your own customers, how peers in the same business are experiencing success, or how competitors moved in a different direction. 

These stories provide tangible evidence that helps you prove your point. Statistics are helpful, but real-life examples speak louder and paint a vivid picture of what benefits can be achieved. 

6. Remember that Less Is More

We know you want to present a marketing 101 presentation of the century, with every important detail included. 

But you have to filter your marketing presentation content to make it concise, structured and easy to understand.

Overloaded presentations, even if the material is correct and interesting, are very likely to bring the opposite effect. People have short attention spans, so the best way to succeed is to keep it simple and provide only the most important points. 

Here’s how you can achieve this.

• Filter what’s essential and focus only on that.
• Whenever you can, include lengthy information on compelling visuals.
• Avoid telling everything presented in your marketing presentation. Instead, give your audience a second to look at the slides with more data and share only the highlights orally. 
• Make videos whenever you feel there is much to explain. Use metaphors, dynamic storytelling, and jokes to make your presentation more engaging. 

The Best Recipe for Concise Marketing Plan Presentation

Renderforest offers you marketing presentation templates that come with balanced sections of text and visuals designed to make your work easier.

You can have a summary of the key points, an introduction slide, timelines for future actions, budget plans, and more – everything included in one template. 

Meanwhile, every product presentation template is designed with a healthy doze of white space and an amount of information that’s considered optimal for the audience. 

EXPLORE MORE

Hurry To Grab the Best! 6+ Marketing Presentation Templates to Customize Right Now

Time to move to ready-made marketing presentation templates designed by Renderforest’s professional design team. 

The goal of these templates is to accelerate and simplify your marketing presentation creation process by eliminating the need to brainstorm design concepts and decide on the content. 

Just enter your information into pre-built slides, customize the colors, fonts and images, and you’re good to go!

Here’s a brief overview of how to customize each template for maximum results!

• Browse our marketing presentation template library . Choose the style and design that best fits your needs. 
• Arrange the slides as you want . Add or remove some, reorder them, duplicate sections, etc. Renderforest presentation packs have every slide that should be included in marketing presentations – intro, outline, facts, progress timeline, budgets and more. 
• Anything from background colors, images, icons, fonts and text can be changed in the left-side editor . No design skills are needed to customize the presentation slides.
• Done? Export your marketing presentation in JPG or PDF . You can also use presenter mode to display your presentation right in your browser . 

Here are some great packs to start with!

1. Marketing Variety Slides

Most suitable for :

• Company introductions
• Team performance reviews
• Marketing campaign’s success stories
• Industry analysis
• Collaborative project reviews

Calm colors, with mild gradient color combinations and a professional presentation style – that’s what this marketing plan presentation is all about. It’s initially designed to Introduce meetings, big and small presentations, classes, etc. 

The goal is to help you present your company or organization in a relaxed yet serious way. 

That’s one of our most human-centered marketing presentation packs, with many default team member images included. Though you can customize it the way you want, we recommend keeping this style in case you need to introduce your team or organization. 

The slides are not text-heavy. Most emphasis is on visuals and images, to make sure you keep your ideas concise. 

There is also plenty of free space on each slide to ensure the optimal look of your marketing presentation. 

If you need more analytically-focused slides, scroll down to find slides with more condensed information. We recommend including no more than 3-4 such slides in the presentation, as more than that may seem overwhelming. 

Overall, this marketing slide template is designed for minimalistic and simple presentations. It may not be the best pick if you require detailed data and technical information.

2. Social Media Marketing Trends

• Social media marketing presentation
• Influencer marketing strategy presentation
•  Digital marketing campaigns
• Latest trends in the industry 
• Company’s performance analysis on a specific social media channel

Working on your next social media marketing presentation? Here’s a pack that features bold colors with balanced texts, leaving plenty of room to include all the details on the new social media trends you want to catch or to analyze your company’s performance on a certain social network. 

This brand presentation template is significantly more text-heavy compared to the previous one. The default version also includes fewer visuals or icons. The most emphasis is on the text because data and stats are crucial if you’re preparing a social media marketing presentation. 

This pack features a more dynamic vibe due to bright colors that resemble trendiness. There is no calmness or relaxed feeling, which, if used right, can keep your audience constantly engaged in your presentation with no tiredness. 

We recommend having 7-8 slides from this marketing plan presentation template. Because they are designed for more statistics and data, more than 8 slides may seem too much in terms of information intake. 

Almost all slides are divided into proportional sections to dedicate each of them to a certain social channel. That’s very practical if you’re comparing different social channels and need the side-by-side design for that. 

3. Marketing Strategy Slides

• Strategy presentations, not only in Marketing
• Process and timeline presentations 
• Business Plan review
• An Acquisition Plan
• Corporate Vision & Mission Statement

Most of you may think of a strategy presentation as something in nude, grey and black colors with sharp edges and a lot of text. But that’s not always the case! 

In this marketing strategy presentation template, you’ll find a combination of two contrasting colors. Dark blue is an all-time classic for professional, trustworthy presentations that evoke trust and respect. 

Meanwhile, we mix it with a neon green-yellow color to create a bit of a modern and playful look. This is more suitable for young brands, startups and other companies that have different values than traditional or conservative ones. 

For example, you can use this pack for financial strategy presentations in a company where a dynamic and joyful approach is appreciated. You can also use it for even more serious topics when you want to make sure the audience won’t get bored. 

In case you don’t want to risk it, you can always put more blue slides in between the green-yellow ones. That way, you’ll make sure to keep the presentation on a professional level and still take advantage of this modern approach when necessary. 

We especially like the cascading timeline slides in this marketing presentation template. Perfectly reflecting visual hierarchy rules, these slides are great for timeline, progress or process presentations. 

4. Fashion Presentation Slides

• Fashion designer’s new collection presentation
• Magazine editors to present a new issue
• Boutique owners to show the latest arrivals 
• Clothing brands to tell their story 
• Modeling agency to showcase their portfolio

Following the best trends of today’s fashion industry, this marketing 101 presentation template is all about pastel colors, silky curves and playful shapes. It’s definitely the most fashionable presentation of all four, so we’d recommend using it when discussing new trends or fashion collections. 

The pack features a huge collection of fashionable images. These are model photos of the best quality, so you can keep the professional look of your fashion presentation . There are also aesthetic photos of textiles, garments and patterns that complement any collection of a fashion designer. 

The slides are dynamic due to more than just visuals. There are also curves and geometrical shapes, as well as silhouettes. Overall, the vibe is like you’re just sitting in a fashion show, watching all the new looks and walking down the runway. 

We like that this template still keeps enough of its minimalistic roots. With just one or two such slides, you can make your presentation look modern and stylish without overloading it with lots of visuals. 

Probably, you will need to add your custom photos to complete the look, but that’s OK. The slides are designed in a way that you can insert any image, and it will still look great due to its modern design. 

5. Food Slides Presentation

• Cafe or restaurant presentation 
• Food delivery services
• Caterers and catering services 
• Cooking classes and cooking workshops 
• Blogs & websites about food, recipes and nutrition

If you’re in the food industry, here’s a product presentation template that will make your presentation look appetizing. This marketing slide presentation template is all about food photos! And not just photos of the food – there are also images of chefs in their working environment, adding a more professional approach to the slides.

The color scheme is extremely diversified. You’ll find pastel colors, bright ones and even muted ones. We especially like the photos that feature fresh foods, drinks and beans on a plain white background. This mix of colors and photos will make your presentation look tastier. 

What’s unique in this marketing presentation example is that it seamlessly combines animated and real food photos. There are also animated and real cooks in the kitchen – something that may seem irrational from the perspective of design, but it looks very natural and realistic. 

Scrolling down, you’ll find slides for everything you may want to present related to cooking and food. There are slides to present the nutritional value of certain foods. In parallel, you can find ready-to-use menu pages with prices and portion options. 

That’s one of our richest marketing presentation templates with 110 scenes. So, the stage is yours for whatever you want to present.

6. Online Marketing Course Slides

Most suitable for : 

• Educators and teachers in online marketing courses
• Online marketing consultants to present their services
• Digital marketing agencies 
• Webinar presentations about digital marketing topics
• Marketing course introductions

White, yellow, and light grey in the background – tell us about familiar and trustful tones that work well in the online world. This marketing presentation template is a perfect choice for those who are searching for something to present digital topics. 

Quite rich in visuals, animations and texts, this pack will be enough to present any educational topic related to online marketing, and not only. Present your course agenda, show the takeaways potential students will get or explain the structure of your course. 

The slides are full of creative illustrations, flat icons and animated elements, so you can easily break down complex topics into simple visuals. If you want to be more specific about a certain topic, there are also images with text boxes where you can input some additional information. 

In case you have online marketing data to present, you can also use the slides for that. This template includes a lot of charts and graphs, so it’s easy to show metrics related to website performance or other digital topics. 

The best part about this online marketing presentation is that it looks modern and creative. You’ll keep your audience interested in what you have to say if you’re using modern visuals like these. 

7. Music Presentation Variety

•  Music bands and solo artists 
• Record labels to present their portfolio
• Venues to showcase a concert schedule
• Music festivals to tell their story 
• Artist managers to provide an overview of services

If you’ve ever wanted to make static graphics sound like music – here’s a marketing presentation template that will help you with that. It’s about notes transformed into illustrations and curves in various colors. 

The backgrounds and design resemble a music visualizer giving you a psychedelic and trippy vibe. Featuring mostly dark tones, a club-like atmosphere will be present in all of your slides. 

The presentation is suitable for any kind of music topic. There are illustrations featuring musicians and their instruments, so you can explain the idea behind every concert. There are also slides for musical awards one got during their career or slides with iTunes or Spotify buttons that you can use to promote your music. 

The pack is also ideal for any kind of audio-related topics – from podcasts to radio programs. You will find various images with headphones and other audio-related items, as well as photos in the studio where it all happens. 

If you have sound engineers or producers on your team, you can use this template to showcase their work. There are visuals of analog and digital technology, along with slides for both audio and video production topics. 

Final Considerations

This article discussed some of the best and most versatile marketing presentation templates available. Whether you’re a small business owner, a marketer, an educator, or even a musician – these templates will help you make the point quickly and effectively. 

Each template has unique visuals, animations and effects that will make your slides look modern and professional. Plus, they are easy to customize, so you can make the slides your own and send the right message. 

So why not give them a try? Pick one closest to your topic and start creating your presentation today! But that’s not all; you can also use packs like the teaser video templates to build hype around your product, event, or creation. If you ever need help customizing it, remember that our team of professional designers will be more than happy to help. 

Happy presenting! 

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30 Free Marketing Presentation Templates with Modern Design

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By Al Boicheva

in Freebies

3 years ago

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Updated: July 14, 2022

Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.

In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.

1. Free Social Media Marketing PowerPoint Template

The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
• Compatible with PowerPoint and Google Slides

2. Free Drinks Campaign Presentation Template

A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!

• 32 different slides
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint

3. Free Virtual Campaign Presentation Template

Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.

• A creative design that looks like browser windows
• 30 different slides to impress your audience
• Available in five colors: pink, orange, blue, purple, and green
• Contains easy-to-edit graphics, maps and mockups

4. Free Cyber Monday Presentation Template

The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.

• 33 different slides to impress your audience
• Available in five colors: blue, green, yellow, pink, and orange
• Contains easy-to-edit graphics and maps

5. Free Ethical Marketing Presentation Template

If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.

• 35 different slides to impress your audience

6. Free Spark Business PowerPoint Template

This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.

• Fully editable. Add your own content, change colors and pictures
• 25 slides with tips for better presentations
• Design with a dark background and transparent illustrations
• With lots of free resources included: graphs, maps, tables, and diagrams

7. Free Stylish Pitch Deck Presentation Template

Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.

• Fully editable. Easy to change colors, text, and photos
• 25 different slides with tips to improve your presentation
• Professional design in yellow and navy blue
• Feature-rich theme with examples of styles for graphs, charts, and tables

8. Free AI Tech Agency Presentation Template

This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.

• A futuristic template with abstract backgrounds
• 23 different slides to impress your audience

9. Healthy Fruits Marketing PowerPoint Template

This free marketing template for your next health foods campaign has a fresh style with a fruity design.

• 25 different slides to impress your audience
• Available in five colors: Orange, purple, blue, pink, and green

10. Food Campaign Presentation Template

Food is the main element of the design, with watercolor drawings of fruit and vegetables.

• A marketing campaign presentation with watercolor illustrations of food
• 27 different slides to impress your audience
• Available in five colors

11. Free Summer Campaign Presentation Template

A summer vibes template for creating presentations about your marketing plan.

• 24 different slides
• Contains editable graphics and maps
• Includes 1000+ icons divided into 11 different themes for customizing your slides
• Designed to be used in Google Slides and PowerPoint

12. Aqua Marketing Plan Presentation Template

The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.

13. Lettering for Marketing Presentation Template

Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.

14. Free Online Marketing Plan PowerPoint Template

This is an editable online marketing plan template, with  Free PDF & PPT download , that addresses these questions:

• Who is your target?
• How do you plan to reach them?
• How will you retain them after?
• Who are your competitors?
• How can you make your business stand out?

15. Free Colorful Statistics Presentation Template

This free template is specifically designed for presenting data results or statistics.

• 25 different slides

16. Free Food Marketing Campaign Presentation

A modern marketing template for presentations of companies in the food industry.

17. Connections – PowerPoint Presentation Template

The theme of this template fits social media, science, or connection topics.

• Professional and corporate design with a connected dots background

18. Free Multi-Purpose Presentation Template

A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.

19. Free Business Planning PPT Presentation Template

Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.

• Compatible with PowerPoint

20. Company Profile Presentation Template

Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.

• Compatible with PowerPoint and Keynote

21. Dark Multipurpose Presentation Template

Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.

22. Free Multipurpose Presentation Marketing Template

A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.

23. Free Blue Marketing Presentation

Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.

• Fully editable
• Clean design with isometric illustrations

24. Free SEO Strategy PPT Template

This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.

• 35 different slides
• Includes 500+ icons and Flaticon’s extension

25. Free Corporate Presentation Template

A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.

26. Free Official Protocol Campaign Presentation Template

A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.

27. Free Wedding Planner PPT Template

This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.

• 27 different slides

28. Free Real Estate Marketing Presentation

The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.

• 23 different slides

29. Free Business PowerPoint Template

A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.

30. Free Hand-Drawn Presentation

An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.

Final Words

We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.

In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:

• Digital Marketing Trends 2022
• Infographics for Marketing: How to Grab and Hold the Attention
• Instagram Marketing: Tips & Tricks to Boost Your Visual Content

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Al Boicheva

Al is an illustrator at GraphicMama with out-of-the-box thinking and a passion for anything creative. In her free time, you will see her drooling over tattoo art, Manga, and horror movies.

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Top strategies and tips for creating awesome marketing presentations

Curious about how to make an engaging marketing presentation? Whether you’re new to slide design and need to present a marketing strategy or just looking for ways to make your deck more effective, you’ve come to the right place.

Designing an effective marketing presentation doesn’t have to be a challenge. If you have the proper strategies and know what makes content both visually appealing and engaging, you can easily nail your next presentation.

In this article, we’ll discuss what a marketing presentation should include and give tips on how to do a marketing presentation that actually work.

So let’s get into it!

What is marketing presentation?

A marketing presentation is a set of slides in PowerPoint, Keynote, or any other software accompanied by a presenter’s speech. They aim to introduce new products, drive sales, and get the audience acquainted with a new product or service.

Marketing presentations can also help you solve problems related to spending every marketing penny wisely and stir interest in the offered product or service. All that’s required from you is understanding current design trends, knowing your audience, and using helpful tips for marketing presentations in PowerPoint from this article.

What to include in the marketing strategy presentation?

A marketing presentation has to include information about the new product or service, how it differs from that of the competitors, what channels you intend to utilize to sell it, etc.

Let’s examine the seven components of a good marketing presentation.

1. Marketing objectives

The first step in creating a marketing presentation is recognizing and defining the gap between the target audience’s problem and the solution (your product or service). There are several ways to go about it, but one method used most frequently by seasoned marketers is customer surveys, which help find out what the target audience thinks the market lacks.

Alternatively, you can identify the gap by researching and closely observing industry trends.

Keep in mind: your marketing goal is to eliminate this gap.

2. Value proposition

Value proposition means the strategy you’ll use to attract clients to your product or service. What are its price and quality, unique selling points, etc.? You can use this information to explain to your target audience why they should choose your product over that of your competitors.

3. Market segmentation

You cannot sell your product in the same manner in the US and the Mideast. Both markets are unique in terms of culture and habits. That’s why your marketing presentation should discuss the cultural similarities and differences and your strategy for distributing localized promotional content. It also should include information about your target audience and their purchasing habits.

Here’s a good marketing segmentation example:

4. Brand positioning

Brand positioning is all about the target audience’s perception of your product or service. It will influence everything — from the funds you have to set aside to the marketing channels you have to use.

What should a client associate your brand with? For instance, when someone mentions Versace, we automatically picture richness and style.

5. Customer journey map

How do your customers shop? Before shopping at a physical store, do they see ads on mobile phones or TV commercials? Or do they shop online? You can better understand how to lead them toward the purchase by simply defining their purchasing path. This should be stated in your marketing plan ppt.

Here’s what an online shopping customer journey map looks like:

6. Marketing mix

Your marketing presentation has to cover strategies using which you are going to promote your product or service, including the 4 Ps of marketing:

• Product: What are you going to sell?
• Place: Where will you sell it (online or in a physical store)?
• Price: How much your product or service will cost?
• Promotion: How will you create awareness of your product or service (ads, social media campaigns, etc.)

Any marketing plan or social media strategy requires an effective marketing funnel to be created and proper channels to be promoted. To follow expected campaign success and ROI, make sure to define what channels work best within the invented funnel.

7. Market analysis and measurements

How do you intend to assess your marketing efforts?

Tracking the effectiveness of digital marketing campaigns is rather simple: you can rely on SEO, social media metrics, and other tools. But how can you create a comprehensive analysis and measurement strategy when your overall revenue originates from many sources, such as cross-device sales and physical purchases? Your marketing presentation should also include a detailed answer to these questions.

Now that you know what components are necessary for creating a clear marketing plan, let’s look more closely at how to make your marketing presentation one that your target audience will remember.

Tips on creating effective marketing campaign slides

1. Make your marketing presentation about your audience

Understanding your audience, environment, interests, and preferences is the first step to developing stunning marketing presentations that sparkle the audience’s interest.

• Is your audience C-suite executives, seasoned marketers, or entry-level employees?
• What are their core emotional and physical needs?
• What are their pain points and motivations?

Answers to these questions will help you put yourself in the audience’s shoes and determine how to cater to their needs.

2. Built empathy

Don’t just focus on your desires and say what you want. Instead, focus on the audience’s side of the story and create empathy with your target audience.

• Here are three ways to do just that:
• Speak directly about what you’ll do for the audience.
• Give them a plausible vision of a better life.
• Ask if they have any fascinating marketing stories, or share yours with them.

It all will help set the relaxed tone for your presentation.

3. Start your presentation with a hook

We know. It’s not easy to start a marketing plan presentation. You are nervous, and the audience might be surfing the web or talking among themselves. Getting its attention is a tough task. But there is an effective way to go about it: start with a hook. It might be a quote, question, or reference to the good or service you’re about to introduce. The idea is to sparkle the interest of your audience in what is to come.

Here’s a great example:

4. Create more slides with little content

People working for corporations, especially senior managers or C-suite executives, can view dozens of presentations daily. It can be very challenging to hold their interest for an extended time.

One of the biggest mistakes most presenters make is putting too much information into one slide to conclude the presentation faster. In a marketing PowerPoint presentation, you should absolutely avoid doing this. Remember, it’s better to have 200 slides will little content than 50 heavily loaded with information.

5. Simplify as much as possible in marketing presentation ppt slides

As you create each slide, ask the question, “What is its purpose?” in the context of the company’s business goals. This question is pertinent to the whole slide and its specific elements.

Don’t be afraid of white spaces; fill your presentation with meaningful pictures and legible text.

Highlight only one concept on each slide. Make more essential elements large and bright and the less important ones small and close to the background color.

Always strive to have numerous slides that contain not only walls of content but also pictures, animated GIFs, and other interactive elements, and follow the rule of three.

6. Keep a story flow to create the best marketing presentation

Any information needs to be structured. A few are interested in countless numbers, data, and statements telling little. Your audience is still people who prefer organized facts, representing a logical sequence and a connection.

At the storytelling stage, highlight information that will help convey your message and combine it into a single canvas.

Focus on the story. Contrast the story. Unite the story.

Answers to these questions will help you formulate the general presentation goal and choose the most appropriate structure:

• What do I want the audience to do?
• What do I want them to remember?
• Do I evoke emotions, intrigue, or conflict between real people or views (conflict of values, ideas)?
• How do I want them to react?
• Do I have an introduction, problem, solution, and conclusion?

7. Provide real-life examples and insights

Nothing beats having relevant information and insights to back your content. Your audience could be more interested in learning what you concluded from the data and how you arrived at that conclusion than just wanting to see random numbers on the slides.

Additionally, make sure to give a clear explanation of how you intend to use this information to your benefit.

8. Follow the latest trends in marketing presentations

Try to keep up with the times and design your slides so that they don’t feel like a relic of the past. After all, the level of the audience’s confidence in you as a presenter will depend on how well you design your presentation.

Some great examples to follow:

9. Pay attention to the visual hierarchy

It’s crucial to think about how the audience will interpret the information you’re presenting when creating a presentation. Most people instinctively move to the top of a slide before moving from left to right to evaluate the remaining information. Depending on how your content and visuals are organized, your audience will process visual data either in a Z or F pattern.

People that use a Z pattern scan information from top left to right before moving diagonally to the bottom of the page. Then the human eye processes the visual information from left to right. This viewing pattern is perfect for marketing presentation slides with many graphs or still pictures but few text blocks.

People frequently go from the top left of a slide to the right in an F pattern when slides contain a lot of written content. They follow this pattern until they reach the bottom of the page. This arrangement makes the material easy to follow and helps keep the audience’s focus.

10. Choose legit fonts

The fonts we use significantly affect the presentation’s tone, feel, and appearance, so choose wisely and stick with 2-3 fonts at most.

We recommend you go for fonts like Verdana, Georgia, Montserrat, etc. They are easy to read and contrast well with each other.

11. Make sure your presentation is uniform

When designing a marketing presentation, most presenters frequently concentrate more on the content and neglect the visual appeal, which is a bad practice.

We recommend choosing a solid theme or using brand colors and typography in your marketing presentation design. This way, you’ll not only get efficient and effective slides but also will help your audience get acquainted with your brand.

12. Keep color psychology in mind

It’s unquestionably true that specific colors can affect consumers’ purchasing decisions, making them a critical design choice for any marketing presentation.

There are numerous distinct ways that color can affect the audience’s emotions. It may draw their attention to particular sections of the marketing strategy slides or even create positive memories.

Here’s what colors work well together:

13. Use five colors at most

It’s common practice to use no more than 2-3 colors on one slide, taking into account the primary background color. And up to five colors are advised throughout the entire presentation. The reason is simple: a large number of colors interferes with reading and information processing.

14. Strive for harmony

Visuals can make or break your presentation, so ensure all images and icons used are high-resolution and consistent with all other design elements. More to it, every image should be accompanied by text in the appropriate font and suitable background.

Remember, the presentation design aims to set the general tone and evoke certain emotions and associations among the audience, not just to please the eye.

15. Create sharable moments

We live in times when everyone wants to tell their friends about what they’ve been doing or learning. People appreciate having a “natural” opportunity to discuss details or memorable moments during a conference or marketing presentation.

One of the ideal ways to do this is to have quotable moments or catchphrases in your PowerPoint marketing presentation that the audience can share verbatim or as a photo or video.

These may include fresh market tendencies, particular benefits of your product or service, or other intriguing information that other people would find helpful.

Remember to add your social media hashtag for the target audience to tag your company.

16. Joke and be sincere

Practice how to laugh at yourself even during presentations. There are many TEDx talks about investigating this skill. Take a look. Conclude. Smile. The audience will appreciate your ease of communication and ease of speech.

Creating a marketing presentation ppt doesn’t have to be a daunting, nerve-wracking process. If you need assistance creating a professional marketing presentation, don’t hesitate to contact our custom presentation design agency. We’d love to help you take your marketing presentation to the next level!

#ezw_tco-2 .ez-toc-widget-container ul.ez-toc-list li.active::before { background-color: #ededed; } Table of contents

• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Present financial information visually in PowerPoint to drive results
• Keynote VS PowerPoint
• Types of presentations

How to make a presentation interactive

Introduce a new product idea in a presentation

Delivering a successful event presentation

• Marketing Presentation

The Ultimate Guide to Marketing Presentation (Tips, How To & Template)

Discover how to impress clients used to PowerPoint presentations by the end of this post.

Long gone are the days of reading slides word for word and boring your target audience to tears. Today, it’s all about transforming your data into visual stories that stick.     

This guide shares five effective marketing presentation tips to keep your target customer glued to the screen, and how you can create one within minutes today using our free presentation template.

• What is a Marketing Presentation?

5 Tips to Nail Your Marketing Presentation

• How to Create a Powerful Marketing Presentation with DashThis

Design a Great Marketing Presentation with DashThis Today

What is a marketing presentation .

A marketing presentation is a visual slide deck introducing a new product's marketing plan. 

It’s often created from presentation software (e.g., Google Slides, Canva, PPT) or automated marketing reporting tools like DashThis . Occasionally, marketers share it on SlideShare for wider impact.  

Here’s a Google Analytics marketing performance report generated on DashThis . Note how it conveys the results in a digestible way.

Grab this Google Analytics marketing presentation template with your own data !

As you scroll down the marketing presentation, you’ll see how it visualizes the impact of traffic on conversions and revenue.

DashThis gathers your data across multiple channels into one beautiful business marketing report. Grab your free 15-day trial today.

What should you present?

Every marketing campaign is a revenue driver.

Yes, it’s vital to capture the audience’s attention and educate them about the product’s benefits. Bonus if the campaign goes viral.

But millions of views mean nothing if it doesn’t translate into sales. 

That’s why you need to highlight the following information in your marketing presentation—to show you understand the client’s industry and how you plan to sell to their customers: 

• Target demographic
• Buyer persona
• Strategy to market product
• Marketing tactics 
• Criteria for success (i.e., metrics and KPIs)

Pro tip : Review the client’s website (e.g., press releases, product updates, annual report) if you don’t know their goals and objectives.

Your prospective clients might review the strategy after you finish presenting. Use a tool like DashThis to reinforce your insights or provide additional information within the presentation.

Hover to a widget you desire and click Add Note .

Include your insights and click Save .

This saves prospective clients the hassle of switching multiple tabs, creating a smooth-sailing browsing experience.

Who should you present to? 

Often, business presentations are presented to C-suite marketing executives (e.g., VP of marketing, head of content).

However, it’s not unheard of for marketers to present to the founder or CEO in smaller companies.

Whoever you’re presenting to, get to know them before creating the slides—like the metrics they care about and their level of expertise.

For example, if you’re a fully done-for-you SEO agency pitching to a CEO, you probably don't need to explain the internal links and schema markups in every blog post. 

Instead, focus on metrics in the bottom of the funnel, like the number of new leads and trial-to-paid conversions.

How often should you present?

That depends on the campaign and the client’s communication needs. It could be weekly, monthly, or quarterly.  

Pro tip : Share your presentations automatically. Unlike the traditional pitch deck created from PowerPoint templates, DashThis lets you share your reports via an URL link or email through a predetermined schedule.

This gives clients real-time access to their dashboards and saves you the tedious job of sending results manually every time a campaign ends. 

On DashThis , click Sharing Options > Share by Email > Frequency to decide how often you want to send the presentation.

Input the client’s email address and additional information and click Send .

Clients qualify agencies based on past results, budget, and presentation skills. 

Here at DashThis, we have no control over the first two criteria, but we certainly can help you with the third one. 

Below are five marketing presentation ideas that turn your report from “meh” to “wow.”

Have a strong introduction

Set the stage with an introduction that no one forgets.

If you're presenting to prospective clients unfamiliar with your track record, you can't go wrong with the results you delivered for previous clients. 

Say your content strategy scaled a software company’s number of demos and trials, add a hockey stick chart to illustrate it, and show it on the big screen at the start of the presentation.

You might even add several quotes from the case studies for a human touch. 

Use visual props

Add visuals to maintain your audience’s attention.

Here's what we mean.

Include infographics to convey complex information. Use graphs to explain trends for historical data. Or add headers and increase font size to separate data from different marketing channels.

Pick a presentation software that offers customizable and free templates .

For example, here’s an email presentation template you might customize to convey the engagement rate for your 4,000+ subscribers.

Don't be afraid to include GIFs within your slideshow. These bite-sized video clips do a wonderful job at injecting humor and showing a product in action.

Tell an engaging story backed by data

A great presentation design bridges the gap between data and storytelling.

Distill the sea of information with charts and graphs and fonts, and headers .

For example, if you want to highlight the backlinks generated from high-authority sites, place the domain authority score, referring sites, and number of backlinks within the same section.

This creates a cohesive look, enabling you to illustrate the impact effectively.

End with action points

Your last marketing slide should include the specific action you want clients to take. Consider reinforcing the key takeaways in bullet points or providing your agency’s contact information.

Leave time for questions and conversations

Engaging presentations are two-way conversations. Spread your Q&As throughout the whole presentation (not the end) to fuel a lively conversation. 

How to Create a Powerful Marketing Presentation with DashThis?

Automated reporting tools eliminate repetitive tasks, freeing up more time for value-added activities, like brainstorming for the next quarter’s marketing campaign.

DashThis is one such automated tool. 

Here’s how it works:

• Connect your marketing channels with DashThis
• Select a free marketing presentation example
• Choose your metrics under Preset Widgets

DashThis will proceed to grab the data from the selected marketing channels and transform them into an eye-catching slide deck automatically. 

Drag and drop the widgets as you desire.

DashThis currently offers over 40 free templates. Below are two popular presentation examples for digital marketing and advertising.

Digital marketing report template 

Digital marketing is a wide umbrella term for online marketing tactics, including SEO , email marketing, and social media marketing .

Here’s an auto-generated digital marketing strategy report from Google Analytics and Google Ads. Note how it gives you a big picture view of the website’s overall content marketing efforts.

Grab this digital marketing strategy presentation with your own data!  

With this presentation, you can visually explain to clients how their top pages stack up against each other and how they improve from the previous period without overwhelming them.

Advertising campaign report template

Ads grab the attention of a highly engaged audience at best possible time.

The advertising campaign dashboard below shows a business’s Google Ads and Facebook Ads performance. You can deduce the better performing channel with just one look.

Grab this marketing plan presentation template with your own data!  

The display ad preview and the conversions, conversion rate, and click-through rate, helps you spot which images and messages struck a chord in your target market.

So you can repeat more of what works and deliver for your client.

Epic presentations transform strategies into stories that stick. These visual dashboards keep prospective clients glued to the screen and convince them to seal the deal. 

Start free on DashThis today to automate your marketing presentation and gain back hours of your time to strategize.

Grab your free 15-day trial today.

DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. 

Ready to nail your marketing presentation?

Why you need a meaningful inbound marketing report and how to create one

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Marketing Presentation Templates

Making use of a presentation template still requires implementing presentation design best practices. Whether you're working in PowerPoint, Keynote, Pitch, Canva, or any other presentation design software, the best practice tips in the video below will help ensure your presentation looks slick and professional.

While these templates are convenient, it’s worth noting that the presentation build may require some compromise here and there. For full freedom of your marketing presentation design, you are better off creating it yourself or tapping into design service experts (like Superside!) .

How to Create a Marketing Presentation Strategy

There are four core tenets you need to follow to ensure that your presentation is clear and effective.

1. Make your audience care

There’s a good chance that everyone in your audience has seen hundreds of marketing presentations before. Make them remember yours by getting them to invest. A well-designed, engaging presentation with interesting content will go a long way, but get audience buy-in as quickly as possible. One of the easiest ways of doing this begins before the first slide is even shown: make sure that everyone in the room is relaxed and comfortable.

Create a collective feeling of relaxation within your presentation group by confidently introducing yourself, your pitch and what your audience can expect throughout. Show confidence or, if you’re nervous presenting (like me) then be as clear and concise as possible. If the presentation is online, explain the mic on/off policy and give an estimated start and finish time.

2. Display excellent storytelling

A good story engages the brain and draws attention. Ensure that when your presentation moves from Point A to B to C, it does so with harmony and flow. What storytelling will look like may vary, but weaving a golden thread through your content will make it captivating and absorbing. If you really want to impress, take your storytelling to the next level with motion graphics .

3. Create value early

Don’t subject your audience to an unnecessarily long buildup. You’re presenting to them because you have something of value to share; let them know what this is early on. It will enable them to envision and align with your thinking from the beginning, ensuring nobody starts the presentation left behind.

4. Showcase beautiful design

Make your presentation pop. Display data in a visually pleasing way and use complementary colors, presentation-friendly fonts and smooth transitions. If your presentation isn’t gripping when you look through it, expect your audience to feel the same way. But be careful not to overdo your design: too much can make your presentation feel overwhelming.

“What helps people, helps business,” explains Leo Burnett. A marketing plan is a method businesses incorporate to achieve corporate objectives aligned with their mission and statement. Still, creating a successful marketing plan presentation can become a challenge for many professionals.

What to include, which metrics should be tracked, how to present data visually compellingly, and plenty of other questions can surface when creating a marketing plan presentation. In this article, we will explore in detail all those topics and more to help you create a stellar marketing plan presentation.

Table of Contents

What is a marketing plan?

Why do you need a marketing plan.

• Difference between a marketing plan and a business plan
• Types of marketing plan
• Step 1 – Defining business goals

Step 2 – KPI (Key Performance Indicators)

• Step 3 – Building a market analysis

Step 4 – Defining the target market

• Step 5 – Defining marketing objectives
• Step 6 – Building marketing strategies
• Step 7 – Selecting marketing channels

Recommended Marketing Plan Templates for Presentations

• What are marketing tactics?
• Content Marketing tactics
• Email Marketing tactics
• Social Media Marketing tactics
• Influencer Marketing tactics
• Marketing budget
• What is the difference between a marketing strategy and a marketing plan?

Marketing Strategy Outline for an effective Marketing Plan Presentation

• Why do you need a marketing strategy?
• Marketing implementation

Tips and avoiding pitfalls when preparing a Marketing Plan

• Final words

A marketing plan outlines an organization’s advertising approach for generating leads and reaching its target market. A marketing strategy outlines the outreach activities that will be implemented over time and how the organization achieves its goals according to these actions.

According to Harvard , “The marketing plan defines the opportunity, the strategy, the budget, and the expected product sales results.” The ultimate objective of the marketing plan is to generate adequate and lucrative activity. Therefore, it should include valuable and practical instructions for allocating resources correctly.

Having a marketing plan for your business is essential, as it gives direction to advertising strategy, sales strategy, customer support strategy, etc. It provides a timeframe and implementation for the marketing strategies built.

Overall, the main items a marketing plan solve are:

• Establishing measurable goals
• Actionable consistency for business strategy
• Working within a budget for clear financials and detailed expenditure
• Improves your relationship with customers
• Helps businesses to gain new investors
• It is a powerful motivator for marketing teams

Defining your marketing plan early on has numerous advantages. Setting clear goals and objectives and matching marketing techniques to reach them can put you to success.

Moreover, while establishing a firm, marketing expenditures may be restricted, so having a clear plan guarantees you don’t squander money.

Difference between a Marketing Plan and a Business Plan

A marketing plan and a business plan are both essential tools for the success of any organization, but they serve distinct purposes and focus on different aspects of the business:

Marketing Plan: The primary purpose of a marketing plan is to outline the strategies and tactics that a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Business Plan: A business plan, on the other hand, provides a comprehensive overview of the entire business, including its mission, vision, financial projections, operations, and long-term goals. It serves as a roadmap for the entire organization.

Marketing Plan: A marketing plan is a subset of a business plan, focusing exclusively on the marketing aspects of the business. It delves into the specifics of how the business will attract and retain customers.

Business Plan: A business plan encompasses all aspects of the business, including marketing, finance, operations, and management.

Time Horizon

Marketing Plan: Marketing plans typically have shorter time horizons, often covering a year or less, and are more tactical in nature.

Business Plan: Business plans have a longer time horizon and often outline the company’s goals and strategies for the next three to five years or even longer.

Marketing Plan: The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

Business Plan: Business plans are intended for a broader audience, including potential investors, lenders, stakeholders, and company executives.

Marketing Plan: Content in a marketing plan typically includes market analysis, target audience profiles, marketing objectives, strategies, tactics, budget, and key performance indicators (KPIs).

Business Plan: A business plan includes sections on executive summary, company description, market analysis, organizational structure, financial projections, and more.

In summary, while a marketing plan focuses specifically on the marketing strategies and activities of a business, a business plan provides a comprehensive overview of the entire organization, including its marketing efforts, financial outlook, and long-term goals. Both plans are crucial for a company’s success, and they often complement each other in achieving overall business objectives.

Types of Marketing Plan

Marketing plans can take various forms depending on the specific needs and goals of the business. Some common types of marketing plans include:

• Annual Marketing Plan: This is a comprehensive marketing plan that outlines the marketing strategies and tactics for the upcoming year. It typically includes a detailed budget and specific objectives for the year ahead.
• Product Launch Marketing Plan: This type of plan is focused on the launch of a new product or service. It includes strategies for generating buzz, attracting early adopters, and achieving a successful product launch.
• Digital Marketing Plan: In today’s digital age, businesses often create specialized plans for their online marketing efforts. This plan may cover areas such as website optimization, social media marketing, email marketing, and online advertising.
• Content Marketing Plan: Content marketing plans focus on creating and distributing valuable content to attract and engage the target audience. This can include blog posts, videos, infographics, and more.
• Social Media Marketing Plan: This plan centers on strategies for building and maintaining a strong presence on social media platforms. It includes content calendars, posting schedules, and engagement strategies.
• Event Marketing Plan: For businesses that participate in or host events, this plan outlines the marketing strategies for promoting and maximizing the impact of those events.
• Branding and Rebranding Plan: Businesses looking to establish or reposition their brand in the market create branding or rebranding plans. These plans focus on building a strong brand identity and messaging.
• Crisis Management Plan: In the event of a crisis or negative publicity, this plan outlines strategies for managing the situation and mitigating damage to the brand.

The choice of marketing plan type depends on the specific goals and priorities of the business. Some businesses may also create a combination of these plans to address different aspects of their marketing efforts.

The Anatomy of an Effective Marketing Plan

Step 1 – defining business goals .

Your company’s marketing goals and objectives could be to promote the brand, name, and logo design , expand into a new market, or improve product marketing by a certain percentage. These objectives can be better tracked, measured, and duplicated if they are more defined and numerical.

Understanding high-level marketing and company objectives is the first step. These should form the basis of your strategy. The work can be grouped according to its objectives, allowing your teammates to see the plan behind your operations. Defining your business goals will also assist you in determining whether or not the programs and campaigns you launch are on schedule.

Those who write down their goals are more successful than those who do not. You can set goals using various methods, including the SMART Goals method . Your marketing team can use the SMART Goals method to explain your company’s long-term objectives, make adjustments, and develop promotional activities. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These objectives give you a framework for choosing the most efficient marketing strategy.

KPI, also known as Key Performance Indicators, is a collection of quantitative measurements a firm or sector uses to assess or compare performance in accomplishing strategic and operational objectives. Measurable KPIs allow you to establish a sense of ownership and accountability for your company goals. They’re necessary for completing any company plan actions. A KPI dashboard (a collection of pre-selected and relevant KPIs) shared with a specific team can motivate by offering concrete insight into the team’s performance and improving peer efforts.

Step 3 – Building a Market analysis 

Marketing environment.

A marketing environment refers to all internal and external aspects influencing and driving your company’s promotional efforts. Your managers should know the marketing environment to sustain success and address any threats or possibilities that may affect their work.

Understanding the marketing environment is critical in recognizing what your customers desire. You would require a marketing environment because it helps to identify your target audience and their demands, particularly when it comes to how customers make purchasing decisions. Evaluating your marketing environment allows your company to create effective marketing strategies before too late.

The marketing environment is wide and varied, with controllable and uncontrollable variables. There are two types of marketing environments to consider: internal and external environments.

Internal marketing environments include your company’s strengths, limitations, distinctiveness, capabilities, capital assets and finances, and corporate policies. 

To be precise, all the elements that are under your control have an impact on your marketing operations.

All aspects outside your company’s control are included in the external marketing environment. The external marketing environment is divided into micro and macro marketing environments. 

The marketing microenvironment is inherently related to your company and directly impacts marketing procedures. Buyers, manufacturers, company associates, distributors, and opponents are included. To some point, it can be possible to control microenvironmental influences. 

All things outside your company’s control make up your macro marketing environment. External environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural parties are considered in the environmental analysis. A marketing strategist can be efficient only by accepting and comprehending the intricacies of the marketing environment. 

Competitor analysis

A competitive analysis is a method of identifying competitors and evaluating their strengths and weaknesses compared to your own. It assists you in determining how to deal with competition and fine-tuning your plan. It is essential to conduct a competitive analysis because it will help you to create effective competitive strategies to expand your target market. 

First of all, identify who your competitors are and what products they offer. Take note of their marketing strategies. You’ll be able to design methods to help you stay ahead of your main competitors using the information from the competitive analysis.

SWOT analysis 

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent method to determine how you match up against your market competitors. It is one of the most effective strategies for eliciting the most significant difficulties your company faces today and in the future. It is an integral part of any marketing strategy.

You can use a SWOT analysis to look at your company’s strengths, weaknesses, opportunities, and threats. This activity might help you determine where your company stands in the competitive marketplace. 

With SWOT analysis, you’ll have a promising approach for prioritizing the tasks you need to perform to build your business. If you want to get in and start, feel free to download our editable SWOT PowerPoint templates .

Since you’ve performed your analysis, the next step is to focus on your target market.

Once you have assessed precisely whom your company wants to cater to, it will be easier to choose which marketing strategies. Your marketing and communication channels must be tailored to your target audience. Age, gender, geographic region, likes, interests, and other demographics can be associated with audience criteria.

To help you with the process, create different customer profiles or perform market segmentation. By focusing on commitment to service and quality, you can effectively implement a niche differentiation strategy in a somewhat diverse marketplace. 

Market Size

The size of a market is one of the most important criteria for evaluating a business plan because if the market is too limited, expansion and funding are not worthwhile. As a result, determining the market size is an integral aspect of every business marketing plan.

TAM stands for “Total Addressable Market”

The TAM reflects the broadest market potential imaginable. It solves who might buy goods or services in general. The TAM is the potential profit a single firm could make in this market.

SAM stands for “Serviceable Addressable Market”

The SAM provides a solution to which TAM market share can be addressed with the particular product or service in view or which could reasonably buy it. The SAM is important since it demonstrates the moderate potential of your business plan. The target audience is outlined and accurately described at this stage.

SOM stands for “Serviceable Obtainable Market”

Lastly, the SOM depicts the SAM’s market share that can be practically obtained over a predictable timeframe. It considers the current market environment, production capabilities, promotion, and distribution channels. As a result, the SOM represents the sales potential of your business during its early stages of growth.

The above are crucial components of a company’s strategy, especially as you develop your sales and marketing plan, make appropriate revenue targets, and decide which markets are worth your time and money.

Unique Selling Proposition

Your company’s unique selling proposition or USP indicates the unique advantages that your company provides, and hence provides the basis for differentiating you from your competitors.

A strong USP helps to reach your target audience and achieve your company goals by distinguishing your goods in a significant and exclusive way. It makes your marketing content effective and attractive to potential consumers. Your USP concept should reflect throughout your products and marketing strategies.

Step 5 – Defining Marketing objectives 

Formulating marketing strategies and organizational marketing practices is based on the marketing objectives. The marketing objectives declare what you intend to achieve in the marketplace. The internal and external environmental analysis outcomes significantly impact the marketing objectives plan.

Marketing objectives are both economic and market-psychological objectives. Financial goals are responsible for higher turnover, i.e., they use desirable outcomes to affect sales quantity and price. The company’s goals and objectives must be established in concrete terms so that the concerned managers can evaluate performance and, if needed, take remedial action. Increased product awareness among targeted consumers provides information about product features, and increasing consumer willingness to acquire the product are some of the goals for a specific product.

Market-psychological goals are a variant of marketing objectives with a focus on quality. They represent intentional, purposeful changes in future client purchase behavior that correlate to financial aims driving a company’s marketing initiatives. Brand awareness , business model, buying intensity, customer service, and product are suitable for qualitative expected values.

Before moving on to the next level of planning and designing the marketing strategy, you must understand the marketing objectives.

Step 6 – Building Marketing strategies

Let us discuss various marketing strategies to Boost your Business Growth.

Marketing mix and its importance

The marketing mix is a significant component of developing and executing a successful marketing strategy. It should demonstrate how your product or service is preferable to your competitors.

The marketing mix describes the many aspects of your company’s market strategy. It is a diverse list of elements your company uses to attain its goals by effectively marketing its goods or services to a specific consumer segment.

The marketing mix, commonly known as the 4 Ps, comprises four major components: products, price, promotion, and location. The 4Ps are the most essential components to consider when developing a marketing plan. A variant of the services marketing mix is also known as 7Ps Marketing Mix, and includes the addition of people, processes, and physical evidence to the list.

Product development aims to create the best product or service for your target market. Your goods or services must meet every individual client’s demand.

The first P consists of two main elements:

Branding is the name, term, symbol, and design by which your product is known. A strong brand name can help shoppers recognize the goods they desire faster, which speeds up purchasing.

Packaging entails advertising and safeguarding the product. It can improve the use of a product or keep it from degrading or being damaged. Quality packaging makes it easy to recognize your products and promote your reputation.

When deciding on a price for your goods, analyze the competition in your target market and the whole marketing mix’s cost. Estimate how customers will react to potential product prices.

Pricing and Positioning Strategy

Pricing and positioning strategy determine how you want your customers to recognize your products and services compared to your competitive brands. Your pricing and positioning strategy must be aligned; your product’s price should be according to its position in the market. Consider your competition, target audience, and running expenditure while deciding on your positioning and pricing plan.

Here are different types of pricing strategies:

Price Skimming

This strategy is often used when you have a high-priced brand offering that too very unique in the market. Basically, it is linked with highly valued or luxury products. When your product is new, you want to generate sales, and as it grows more prominent, you wish to acquire a wide range of consumers. 

Penetration Pricing

Penetration pricing is the complete opposite of price skimming. Companies utilizing a penetration pricing approach have a low-priced product to capture as much market share as possible rather than going to market with a high price. 

Time-based Pricing

In the holiday sector, time-based pricing is employed to maximize revenues during summer, when resorts are often busiest. When an airline’s aircraft is nearing capacity, it also charges extra. If there is spare space and a short time before departure, it also offers bargains. This strategy is based on delivering a product or service faster by increasing the prices.

Value-Based Pricing

This strategy ignores the cost of production and instead focuses on using the value customers gain from the price of a product or service. This strategy can be used when your product or service is good enough not to be replaced with an alternative.  

This includes all the considerations that go into getting the correct product into the hands of your target market. Customers should expect to locate a product or service like yours where placement decisions, such as accessing the proper distribution channels, are made. The layout of your store or shop is also a part of the location decision. It should entice people into your store and simplify finding what they’re looking for.

Telling your target market about your goods or service is the goal here. It entails direct communication between potential customers and sellers.

Your marketing mix will assist you in promoting suitable goods to the right people at the right price and at the right time for your company. Therefore, your marketing mix serves as a blueprint for achieving your business goals. It provides a sense of direction while reminding you to think about your target market.

Step 7 – Selecting Marketing Channels 

Where does your target audience spend most of their time? Is it social media or reading newspapers or online periodicals? When you know what they prefer more, you can better select the channel of marketing you want to use in your strategies.

Here are different methods of marketing:

Outbound Marketing

Outbound marketing is a sort of marketing that includes pursuing clients rather than allowing them to approach you naturally. This strategy, which entails employing cold calls, Television ads, and print ads as the significant way of recruiting clients before digital marketing became a regular practice, was prevalent before digital marketing became a common practice.

Outbound marketing includes social ads, search engine marketing (SEM), native advertising, and traditional commercials, among other forms of paid advertising. It is still a popular digital marketing strategy today. For example, email blasts, which are bulk email campaigns delivered to an extensive list of subscribers, are still a popular advertising strategy.

Inbound Marketing

Inbound marketing is a general term that includes almost all forms of marketing, from social media to content. Inbound marketing tries to lure clients by leveraging various forms of content, such as blogs, videos, podcasts, social media, and newsletters. As for the podcasts, they are easy to start. Besides, people love to listen to podcasts , as they can do it anytime and anywhere. The content engages your clients, making them happy and building lifetime trust in your brand.

Content marketing is one of the most common inbound marketing strategies you can learn more about further down. 

Inbound marketing is gaining popularity because it draws them to you rather than interrupting people with intrusive advertisements. Because consumers are actively looking for your material, inbound marketing is effective. With the help of an Inbound Marketing PowerPoint template , digital marketing professionals can save hours of effort and time and prepare presentations with the conclusions of a marketing analysis campaign.

Digital Marketing

Digital marketing isn’t a specific strategy by itself; instead, it’s a direct reference to any digital technology marketing. Digital marketing has taken the marketing world by storm. Almost every sales and marketing expert widely uses it. With digital marketing, marketing has grown to reach clients in new and more intriguing ways due to advanced technologies. This marketing channel focuses on business growth, which is crucial for the growth strategy. 

As you read, you’ll know that most of the marketing types we will discuss are a form of digital marketing. Some of them are:

Content marketing

Email marketing, social media marketing, advertising.

Each type of marketing is vital to the whole, and they all work together to create a comprehensive digital marketing strategy.

While so many digital marketing platforms are available, selecting them in a way that works for the company’s goals and, especially budget, can be challenging. Paid, owned, and earned media classifies various channels into segments that make creating and enhancing effective marketing strategies easier.

Paid media is content you pay to be placed before your viewers as an advertisement, such as ads on social media, whereas owned and earned media is free. Owned media refers to the content you make and maintain, such as your website, blog posts, or Facebook page. In contrast, earned media refers to content created about you by others, such as influencers or reviews of your product.

When drawing readers to your website, content still comes out on top. Users are drawn to your website by relevant content, keywords, and offerings. A well-developed content marketing strategy can help you customize content for your client’s needs and gain genuine traffic.

With Google’s MUM algorithm update , websites with well-written content created in natural language are expected to rank higher. Create a well-thought-out strategy for delivering high-quality content regularly, allowing your company to gain genuine traffic and reduce bounce rates. Good solid content should have concise headlines, relevant data sources, and answers to any readers’ issues.

According to recent statistics, more than 85% of marketers utilize email as their primary lead-generation medium. In the case of email marketing campaigns , you must send the correct kind of message to your target demographic to remain effective. Email marketing is done correctly, establishes a relationship with your clients, and earns their confidence. Include exciting information like blog articles, user-generated content, and videos in your emails. Customize emails by including information like first names and tailoring material to the client’s interaction with your site.

Social media has made a lot of progress since its beginning, and it is now one of the most widely used marketing channels. YouTube and Facebook remain the most popular social media platforms, with Instagram and Pinterest coming in second and third, respectively.

A social media marketing strategy that emphasizes brand recognition, customer interactions, and captivating posts can help you establish a solid social media profile and attract consumers to your products and services. To enhance interaction with your target market, focus on generating effective communication strategies across all social media channels and creating video content.

There are various advertising options to consider for your company—the alternatives for advertising range from social media to television and print. One thing is sure online advertising is a practical approach to getting the attention of your target audience. It enables you to more precisely target, monitor, and assess the effectiveness of your paid marketing campaign more.

To grow in the digital advertising industry, learn how to advertise on Google. Because Google is the world’s most popular search engine, you’ll want to keep ahead of the competition by appearing for essential keywords relating to your services.

Influencer marketing

Influencer marketing is partnering with influencers (people who already have a large following) to use the potential of Instagram and other social media. These persons are considered experts in their fields, and their followers will listen to their advice. Influencer marketing can put your brand and an e-commerce business on the map. When an influencer endorses your product, it immediately earns credibility in the eyes of their followers. As a result, your brand will acquire more visibility and attract new clients. Influencer content is a marketing technique that will continue to grow in the coming years.

Because many influencers rely on paid advertising for income, they typically demand payment in exchange for endorsing your company. You’ll effectively be sponsoring one of their social media postings in this situation. Evaluate which collaborations will be most beneficial to your market and budget.

Affiliate marketing

You might wonder, what is affiliate marketing? It is similar to sponsored collaborations in which others market your business on your behalf. By establishing an affiliate marketing program, you’ll eventually partner with another affiliate who will promote your products on their social media sites, blogs, and other platforms. Their sales are recorded using special links known as affiliate links, which allow the individual to be paid for their efforts. 

This type of marketing is becoming increasingly popular, and more businesses are launching their affiliate networks. As a result of this increase, many companies now use affiliate marketing as part of their entire marketing plan.

Landing pages

A landing page is a best friend for the marketer. Conversions are the sole objective of this standalone page. Regardless of how good your various online marketing techniques are, your landing pages and website must convert at a reasonable rate to justify your efforts. A one-second delay in page loading time causes a likely decline in conversions. Landing pages should have a powerful message, optimized headers, and helpful content to be the most effective. Stay updated on landing page best practices to improve your website conversion rate. 

As we know, this process can be taxing, especially if the deadline is around the corner; please check our suggestion for marketing plan templates . These products were designed by professionals, and are intended for visual impact, clear data presentation , and reusable purposes.

1. Marketing Plan PowerPoint Template

Building a marketing plan from scratch with this slide deck is a stress-free experience. You can find a welcome message slide, followed by an introduction slide in which you can present the reasons behind a new marketing plan. The table of contents for this presentation template is shown as a horizontal timeline, so the audience can transit through each element.

Key slides such as About Us, Mission, Team, and USP are listed, with icons and placeholder text areas that are quick to edit. TAM, SAM, and SOM model are also included in one slide. If all this isn’t enough, reinforce your message with a demographic slide to introduce your ICPs and analyze competitors with the Market Competition slide arranged in a bar format.

Use This Template

2. General Marketing Plan PowerPoint Templates

Some of the slides shown in this article belong to this presentation template design. Vibrant, with a clear design for showcasing data in multiple marketing formats: TAM, SAM, and SOM; KPI Dashboard; USP; Pricing strategy; 7Ps of Marketing Model Mix; Segments; Budget; Product Life Cycle, etc.

Create a powerful marketing plan presentation by editing this professional marketing plan presentation template in just minutes.

3. Marketing Plan PowerPoint Presentation Template

This fresh marketing plan presentation template is a slide deck featuring various graphics to showcase data. The strong contrast of the tones used helps to introduce multiple topics with a clear understanding from the audience. On top of that, the template is entirely editable, so you can select a custom theme with your preferred color scheme.

Find catchy graphics to discuss Market Segmentation; Target Market; Growth Strategy; Plans & Pricing, etc. 13 slides containing everything you need for a stellar marketing plan presentation.

4. Blue Marketing Plan Template for PowerPoint

Ideal for corporate environments, this classic-styled marketing plan template brings every tool available for building a marketing plan. With blue & white tones in the main areas, you can find 2D & 3D graphics in 4 different colors that complement the palette.

Access funnel analysis diagrams, world maps for demographic representations, cycle process flow diagrams, 4P Marketing Mix, 3D cubes, roadmaps, and more.

Since we understand it can be challenging to mix and match template slides for a custom presentation layout, we created a tool intended for presenters using our years of expertise in the field for the best user experience. Try our AI Presentation Maker and create an entire marketing plan presentation slide deck in seconds.

Marketing Tactics

What are marketing tactics.

Marketing Tactics are the strategic measures that drive the advertising of your company’s products and services to achieve the defined marketing goals. Your marketing strategy and your company goals and objectives will determine the basis of marketing tactics. The purpose of some marketing tactics might be to promote your content to reach your target audience, while for others, it might be to maximize sales yet maintain a competitive product or service. As a matter of fact, you can leverage a variety of marketing tactics. Especially if you have a well rounded idea of the strategy from a  digital marketing course .

Content Marketing Tactics

Focus on content transparency and authenticity Your consumers may want to know your new product ideas, how you create your product, or even your revenue numbers. If you reveal to your audience what they want and meet their demands, you may directly connect to your audience. For this, your content must be transparent and authentic. 

Dynamic CTAs Dynamic CTAs are elements of personalization that create a unique call-to-action based on the viewer. It makes the content more personalized therefore generating more traffic to your site.

Search Engine Optimization (SEO) Create content and improve your online services to make it easier for those seeking specific information.

Use Emotional Keywords in Headlines The most effective technique to write compelling headlines is to use emotional keywords. This will give your content a boost. People will be prompted not only to read it but also to forward it on social media. Also, you can add headlines showing data. Create high-quality content to grow your search traffic and rankings.

Email Marketing Tactics

Personalization In the email subject line, you can add the name of the person you are interacting with. It gives a personal touch.

Automate Referral Campaigns Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM .

Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM. Make sure you use a quality  email finding tool . This way you will get more clients. Deployment of email authentication protocols like DMARC can have a lasting positive impact on your email deliverability rates, making your marketing campaigns more of a success by reducing spam.

Social Media Marketing Tactics

Use social media platforms to generate traffic Social media platforms like Instagram , YouTube are the most used platforms to connect and engage potential consumers.

Live streaming To engage your audience, you need to communicate with them directly. Live streaming allows you to reach more people and thus maximize your social media presence.

Customer Testimonials Testimonials directly from your customers’ words express appreciation for and faith in your service and products, providing a positive review of your company.

Influencer Marketing Tactics

Influencer-driven product launches  Influencers are considered experienced in their niches, so their followers happen to trust the products promoted to them.  

Influencer Endorsements/Sponsorships One of the most effective ways to encourage consumers to trust your products is through influencer sponsorships .

Marketing Budget 

You’ll need a comprehensive and practical marketing budget to implement a marketing strategy successfully. Your budget should be suited to your company’s unique qualities. Your business stage also determines your marketing budget. Once you decide which marketing channels you will use, you can define your marketing budget.

You must recognize the role of marketing in assisting your company. Specific methods can be defined from there. Then, to correctly and fairly measure marketing success, you must define KPIs to connect the budget with your goals. Choosing how much money to invest in marketing is a big step, but deciding when, where, and how to spend that money is far more complicated – and has a considerably more significant impact on your company’s performance.

What is the difference between a marketing strategy and a marketing plan? 

A marketing strategy is reaching out to potential customers and converting them into paying customers. A marketing strategy is different from a marketing plan in its approach. It is a larger picture of how you intend to remain ahead of your competitors.

On the other hand, the marketing plan systematically lays out the specifics of how you’ll put your strategies into action. Your marketing plan is the framework of strategic marketing actions that help you reach your marketing goals and is driven by your marketing strategy.

Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves everything from identifying your target clients to how you will reach them to how you will create repeat purchasers, whether you are just starting your firm or thinking about expanding your operations. 

Your marketing strategy is the roadmap you’ll follow to gain customer loyalty and boost your company’s success. Use the following slides outline to create an engaging marketing plan presentation:

• Executive Summary Slide : A brief overview of your marketing plan
• Business Goals Slide : Represent precisely what your business depicts
• A. Identify your target customer.
• B. Identify your direct and indirect competition and state how your business will differ?
• Market Objective Slide : Define the economic and market-psychological objectives of your business.
• Market Strategies Slide : Identify how you will achieve the set targets in the market.
• Marketing Channels Slide : Identify the methods via which your potential clients communicate with your competition.
• Marketing Strategies Slide : Present a clear and coherent image of how you intend to market/sell your product/service and how these techniques will result in profit.
• Marketing Budget Slide : Identify the amount of money you will require to sustain in the market.
• Marketing Implementation Slide : Set and apply realistic and tangible goals to evaluate your marketing success

Why do you need a marketing strategy? 

The marketing strategy should come prior to the marketing plan, as it is the grounds on which the marketing plan should be arranged.

The main reasons why you need a marketing strategy are:

• Defines the goals to be measured in the marketing plan
• Helps to define vision and long-term objectives
• Helps to decide which marketing channels the efforts should be focused on
• Allows companies to address where the money should be spent
• It becomes the guidance to build a marketing plan, and your reference point when questions arise

Establishing your marketing strategies beforehand has numerous advantages. You are on the path to success when you define your goals and KPIs and integrate marketing techniques to attain those goals.

Marketing Implementation 

Marketing implementation is bringing your marketing strategy into action to generate favorable results. A marketing implementation plan ensures the appropriate execution of your marketing strategy. It breaks down your marketing strategy into manageable activities, responsibilities, and objectives that are easy to grasp and follow. 

This part of the marketing plan explains how the company will conduct its marketing strategies, including how it will be structured by operations, products, areas, and target audience categories. You can take various steps to build an effective marketing implementation plan. Some of them are as follows:

Create realistic scenarios  

Firstly, in a marketing implementation plan, you should set reasonable expectations for how quickly you can meet marketing goals and objectives. When you decide on a timeline from the beginning, it assures that everyone involved is informed of and capable of meeting each deadline.

Review your marketing strategy

Re-examine your marketing strategy to ensure it is well-developed, efficient, and results-oriented. You may include any other aspects you come across when creating your implementation plan. While reviewing your marketing strategy, make sure you have focused on every essential element.

Create workflows for all of your content and tasks

You may make a simple list of tasks and promotional procedures for your members to perform. Try creating the steps in procedures as straightforwardly as possible and linking aspects that make sense. Allocate assignments to groups of people, and give each one a time limit or deadline. Before sharing the finished version, review the workflow with all parties concerned and seek input and suggestions. For maximum output, facilitate cooperation throughout the implementation plan.

Communicate with your team

After defining your marketing strategy, workflows, and KPIs (Key performance indicators) , ensure everyone is on board. Creativity, efficiency, and performance can all improve from open communication and collaborative ownership. Communicate your plan with partners and other company units to secure commitment and acceptance for the team’s actions.

To create an effective marketing plan:

• Analyze the various needs of client groups and focus on the market.
• Determine if you can sell more to your current clients or how you can improve meaningful client engagement.
• Set out necessary aims and create an efficient action plan to implement your marketing strategies.
• Set clear, realistic, and measurable targets using the SMART Marketing Goals approach (Specific, Measurable, Attainable, Realistic, and Timely).
• Apply the RACE Framework , which will help to streamline marketing objectives.

Some Pitfalls of the marketing plan can be:

• Making assumptions about a client’s needs can lead to the inefficiency of your marketing plan.
• Do not rely on a smaller number of consumers.
• Underestimating the competition can have considerable consequences on your business.

Final words 

A marketing plan’s ultimate purpose is to ensure that marketing operations are relevant and timely to meet your business’s goals. An ideal marketing plan encompasses the strategies for identifying a long-term competitive position and the resources required to attain it. Your capability to anticipate the appropriate marketing strategies distinctly and update and improve your activities regularly is essential for the growth of your business.

What is the main purpose of a marketing plan?

A marketing plan’s primary purpose is to outline the strategies and tactics a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Why is it essential to have a marketing plan for a business?

Having a marketing plan is essential because it provides direction for advertising, sales, customer support, and other aspects of the business. It helps establish measurable goals, ensures consistency in business strategy, and provides a framework for allocating resources effectively.

How far into the future does a business plan typically project?

A business plan typically projects three to five years into the future, outlining the company’s goals and strategies for that period.

Who is the primary audience for a marketing plan?

The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

What are the KPIs in a marketing plan?

KPIs, or Key Performance Indicators, are quantitative measurements used to assess or compare performance in achieving marketing objectives. They provide a way to track progress and evaluate the effectiveness of marketing strategies.

Is a digital marketing plan different from a traditional marketing plan?

Yes, a digital marketing plan focuses on online channels, global reach, interactivity, and precise analytics, while a traditional marketing plan includes offline channels, may have a regional focus, and offers limited interactivity and measurement.

What is the best way to present a budget in a marketing plan presentation?

Present the budget visually with charts and tables, provide a detailed cost breakdown for each activity, and compare budgeted figures to actual spending for accountability.

What should I include in a marketing plan presentation?

Include sections on goals, target audience, strategies, tactics, budget, key performance indicators (KPIs), and a timeline.

How do you present a marketing presentation?

Present a marketing presentation by using engaging visuals, clear communication, storytelling, data-backed insights, and a well-structured narrative that flows from problem to solution. Practice and engage with your audience for effective communication.

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Top 5 Steps to Create an Effective and Good Marketing Presentation

Do you know how to deliver a good and effective presentation on marketing? To begin, try to grasp the true meaning of presentation. It’s all about the marketing presentation style. Presentation is very important in marketing because it allows you to introduce the services and goods to potential customers while also increasing brand recognition.

The Most Important Aspects Of A Marketing Presentation

Table of Contents

Your digital marketing campaign can be make or break with these factors.

• Strong design
• Concise content
• Appropriate branding
• Well-placed visuals
• Proofread copy

Steps To Make Marketing Presentation

Let’s take a look at how to deliver a good and effective marketing presentation.

Step 1: Outline Of The Presentation

It is recommended that before starting making a presentation, you should plan your presentation first. By doing this, it has two benefits: the presentation seems like the fresh and helps you remember the information for your speech which you want to include in it.

Presentation Planning Tips:

• Determine the presentation’s goal.
• Find out who is your target audience.
• First, make a rough drawing of the slides on paper.
• Decide your slides in ascending order.

Step 2: Start The Presentation

Begin by opening a new and blank presentation in the multimedia programme (PowerPoint). Insert a new slide and give it a new title, such as ‘Presentation on Marketing’.’ 

Presentation Style Tips:

• For engaging the more audience, natural style can be the best choice. If you’re limited by two-dimensional space, you can easily work with three-dimensional space, but keep in mind that your audience is the most important element in your presentation. But don’t take them into outer space unless it’s absolutely necessary.
• If you are working with PowerPoint, then it is advisable that all the tools that you have in your hands are not to be used. For instance, the PPT’s action sound should never be used by the professionals. So think beyond the box when it comes to your thoughts.

Step 3: Fill Out The Presentation With The Necessary Information

You can make notes from the information you’ve gathered if necessary. Go through your notes and Introduce your plan in the presentation, Once you’ve completed your data collection. When you’re making a presentation then you must fulfill or remember about the purpose of making a presentation. As you introduce your marketing strategy, highlight it as the core of your marketing plan presentation . This ensures that the focus remains on actionable insights and strategic planning, essential for guiding the audience through your marketing objectives and methods.

Presentation Process Tips:

• During the presentation, changing font styles can be a challenge. Save your PowerPoint file by selecting the ‘Save As’ option, then selecting ‘Embed True Type’ and pressing OK. As a result, even though you switch computers, the presentation would retain the same font.
• PowerPoint offers you the option with the help of that one you can link the presentation to external audio/video files or embedding the media directly in the presentation. If you can then the choice should be better by embedding the files.
• During the presentation, from PowerPoint, you can get into trouble. The hardware which you always have in your personal computer be prepared with it.
• To make a more natural presentation, use the Presenter View option in PowerPoint. This alternative can be found in PowerPoint 2010’s Slide Show tab (or 2011 for Mac). And with the use of a presenter view, your presentation will never look like a stack of notes. 

Step 4: Check The Design

After you’ve added text and images to your slides, double-check that your template is appropriate for your slides.

Presentation Design Tips:

• Format menus can be used for making changes easily and fast. By right-clicking on the object and selecting the ‘Format’ option, you can easily manage the format option. Also you can fine-tune shadows, create reflections, change shape dimensions, and many other things by doing so.
• Make the presentation more engaging by using flowcharts and diagrams. While using the powerpoint as a visual medium, these tools are useful there. You can also include photos to support your points and engage the audience; just make sure they are of a high quality. If in doubt, use a professional image background remover tool to clean them up.
• Consider patterns other than the standard square, oval, and rounded rectangle. Right-click on the object and then press on the editing points, then you are able to make custom shapes. To see a number of choices for combining two shapes to meet your needs, right-click two selected items and go to the Grouping sub-menu.
• In the presentation, to display a website you may use the Liveweb option. Build a connection to the page in Liveweb and it will open in a browser. Your presentation will not be disrupted this way.

Step 5: Approach The Presentation Room

It’s time to put your presentation on display in front of your audience after you’ve finished it. Here are some helpful tips for handling the presentation with effective hands.

Presentation Tips:

• With a confident stride, approach the room.
• To ensure that the audience is paying attention to your voice, make eye contact with random members of the audience.
• After each sentence at least once breathe, remember it to maintain a good tempo. If you are not taking regular breaths, then you’ll start rushing words when you run out of air.
• After each question, you have to take a pause and turn to face your audience and see if someone wants to ask a question.
• After the presentation, the questions which arise give answers for all of those questions and after that offer to answer any additional question.

Make Your Presentation Effective

Without being offensive or controversial, a marketing presentation should be unforgettable. Making a presentation that is one of the more engaging presentations, enables you to get people’s attention with the short attention spans, limited time, and an overloaded schedule.

Here in this blog, you learned about the steps to create a marketing presentation. We tried to cover all the important points which is important for writing a presentation on marketing. If you are facing any problem regarding your marketing assignment. So don’t worry about it, we will help you clear your doubts regarding this. Or if you want online marketing assignment help or marketing homework help online , then feel free to contact us or comment below.

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Essential slides for a marketing campaign presentation

Present better.

• Flat Design
• Minimalist Design
• Colorful, Bright, and Bold Design
• Infographic-Style Slides in Presentations
• Bold Typography Design

A well-structured presentation is key to securing buy-in for a marketing campaign. This guide gives you the essential slides you need, from outlining your target audience to measuring success with performance metrics. Bonus: download a… ... read more A well-structured presentation is key to securing buy-in for a marketing campaign. This guide gives you the essential slides you need, from outlining your target audience to measuring success with performance metrics. Bonus: download a free marketing campaign presentation template to get started! close

A winning marketing campaign has to start somewhere, and often, that somewhere is a successful pitch. This presentation is the essential step in presenting your vision right before it is brought to life. Without a well-researched plan, your campaign will struggle to achieve its objectives. Through a marketing presentation, organize all your ideas into a cohesive plan that helps stakeholders connect with your ideas. In this guide, we’ll share what you need to build an effective marketing presentation to help prepare you for your next project.

Essential slides for a successful marketing campaign presentation:

A successful marketing campaign presentation must include slides that outline everything related to the campaign’s mission. Certain slides, however, are particularly essential for effectively conveying your marketing strategy. The key elements of a marketing presentation are the following:

Title Slide

A compelling title slide sets the stage for your presentation, it provides the audience with the first impression that sets expectations. This slide should be concise yet straightforward, featuring the content’s overall title, a subtitle that elaborates further, and the name and logo of your organization. Arranging these elements is also important so as not to overcrowd the slide. A well-crafted title slide will intrigue your audience and lay the foundation for the narrative.

Campaign Overview

When launching into a marketing presentation, it’s important to start with a solid foundation—an engaging campaign overview as an introduction. This slide serves as a primer for the campaign’s core concept and overall plan. It offers a glimpse into the strategic thinking and creative direction that underpin your campaign. This overview is the first step in captivating your audience and guiding them through your vision.

Executive Summary

An executive summary is a crucial component of any slide deck, offering a comprehensive overview of the campaign’s objectives and strategies. This section serves to outline your goals and how you plan to achieve them. An effective executive summary should communicate the campaign’s ambitions and methods at a glance. It is supposed to set the tone for a more detailed breakdown of your vision and marketing efforts.

Target Audience

Any marketing campaign has a target audience that it is trying to reach, and knowing who determines the overall direction of the campaign. Casting a wide net is too broad to be effective, so being selective and conducting market research helps shape your overall message toward your ideal demographic. This includes understanding the platforms they use, their industries, and their ages, which all contribute to aligning your marketing with the broader objectives to ensure that your efforts are concentrated in the right direction.

Competitor Analysis

Along with your market research, an audit of your competitors helps shape your strategy by offering insights into the landscape that you operate within. By assessing the competition’s strengths and weaknesses, you provide an overview of the market’s dynamics, including what works and what doesn’t. It also helps identify potential gaps that you can fill with your business as you redefine your value proposition and meet the needs of your target market.

Product or Service Overview

Your brand’s personality , values, and unique selling point (USP) are your guideposts that lead potential customers right to your door. The section that introduces your product or service should bring your whole brand to life and make it valuable to stakeholders and audiences. Customer testimonials, case studies, and demos all help showcase the benefits of what you’re offering and invite the audience to connect with your brand. And when the audience loves your brand or product, they become your best marketers as passionate brand ambassadors.

Campaign Assets

This section is the meat of your marketing campaign presentation, sharing the campaign assets. These are the tangible expressions of your strategy and message, whether they are digital marketing elements like social media posts, newsletters, Google Ads, or physical marketing materials such as brochures or pop-ups. Highlighting them in your slides showcases the depth of your plans by also providing a palpable example of how they will materialize.

Action Plan

Here, you must characterize the strategies and tactics you will apply for your campaign. Using the SMART approach (specific, measurable, achievable, relevant, and time-bound) helps shape your objectives to keep in line with the market and target audience expectations. Outlining tactics and action plans makes your overall strategy more achievable. This simplifies the execution process and also ensures that every tactic within the strategy is aligned with the campaign’s broader goal, facilitating a more targeted approach.

Performance Metrics

Performance metrics are the tools you use to measure the effectiveness of your marketing campaign. Determining your objectives and relevant KPIs allows you to assess your strategy’s success, whether it is brand awareness, engagement, or sales conversations . Selecting performance metrics for a campaign is crucial not only to showcase success but also to identify areas for growth and set goals for future strategies. This approach also ensures that your marketing efforts remain aligned with your core objectives.

Timeline & Budget

A successful campaign depends on the meticulous planning of the timeline and budget. A detailed timeline ensures that there is clear resource dedication, accountability, and clear end goals to avoid projects becoming open-ended. It entails everything from research to creating assets, reviews, and distribution. Meanwhile, a well-planned budget accounts for anything the project requires, like operational costs. It provides your project with a financial framework for a campaign and keeps you grounded, considering any restraints.

Call to Action and Next Steps

A compelling call to action (CTA) along with clear steps is the cornerstone of any successful marketing campaign presentation, as it guides your audience towards the desired action. You can reinforce your CTA by offering additional resources to ensure the audience knows how to process. This approach increases engagement but also creates a pathway to follow-up.

What makes a winning marketing campaign presentation?

The slides above address the areas to cover in a marketing presentation, however, alone, they may not get the result you want. Here, it becomes clear that a presentation like this requires some extra personality and persuasive storytelling to really make it stand out. Some ways to do so include:

Personalization

Personalization stands at the forefront of any impactful presentation, as it significantly enhances audience engagement. Tailoring your slides to meet the preferences and interests of stakeholders using personalized language and details ensures that your message hits home. Not only does personalization deepen connection, but it also boosts reading time and shareability, making it a key driver of results.

Clarity and Focus

When creating a winning marketing presentation, focusing on one message ensures that the slide deck meets the audience’s expectations. Adapting the content to align with the main message and reflect these insights, along with consistent visual branding, reinforces the campaign’s core message. Not only does this maintain the audience’s attention, but it also solidifies brand identity. Prioritizing clarity allows marketers to create slides that resonate and also leave a positive impression, setting the foundation for a successful campaign.

Consistent Branding

Consistent branding in your slide deck establishes your brand’s message, entwining together voice, values, and visuals to make your brand recognizable. Instead of focusing on the service or product, a strong brand sells an experience. Ensure that every slide reflects your brand identity, engaging the audience with a narrative that is wholly yours and connecting with them.

Bonus: Free marketing campaign presentation template

Courtesy of Prezlab, you can download a free presentation template, to capture and engage audiences for your impending campaigns! Tailored and ready to use, it includes all the essential slides you need for an impactful marketing campaign presentation.

So get started and download yours here! 

Since a marketing campaign is a multi-layered endeavor that requires a lot of background research and planning, securing powerful slides sets your campaign up for success. Mapping out your ideas and research in a well-structured presentation encourages stakeholders to get excited, plus it provides you with a reliable roadmap to follow. So when developing your marketing presentation, embrace these features to create a powerful tool that inspires and guides your campaign to victory.

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Content Marketing Plan Template

Putting all your content marketing skills and resources together in one comprehensive presentation isn’t easy. You need a content marketing plan to create, plan, and organize your content to help your company reach its goals. This will provide context for your marketing campaigns, outline objectives, schedule content, and hold everyone accountable.

To communicate your marketing plan with others, whether it’s your colleagues or managers or prospective clients, you'll need a content marketing plan template to build a framework for your presentation.

Use our content marketing plan template to:

• Set metrics to track the success of marketing campaigns
• Keep stakeholders informed
• Explain next steps for team members involved

Create Your Content Marketing Plan

A content marketing plan doesn’t need to be long, but every slide included in your presentation plays an important role. To illustrate your points for your audience, use graphics such as tables, Gantt charts, timelines, and more. Each of these graphics can be added to your content marketing plan template with just one click. Potential slides to include in a content marketing plan are:

Pro Tips for Using a Content Marketing Plan Template

Your content marketing plan can be easily customized with Beautiful.ai. Here are some basic principles to keep in mind as you go:

Give your content marketing plan direction by answering the question, “What’s your goal for developing a content marketing plan?” Don’t take away from that purpose with unnecessary slides.

Avoid making your presentation too text-heavy, which can be hard to read. Use icons and graphics to present your data in a memorable and interesting format.

Does your content marketing plan presentation flow well? A good rule of thumb is to give a general overview of a topic, followed by specifics in the order you had outlined.

Tailor your presentation to your audience. Your team members may want more details specific to campaigns, while executives or clients will want to focus on budget and KPIs.

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How to Create a Content Marketing Strategy (+ Template)

Written by: Chloe West

According to Content Marketing Institute’s 2021 B2B Content Marketing Report , 60% of the most successful marketers have a documented content marketing strategy.

If you want to improve the success of your content marketing (or overall marketing in general), you need a plan. This marketing plan outlines the stakeholders of different tasks, what needs to be done, when it needs to be done and so much more.

Whether you’re creating a content marketing strategy for the first time or you want to learn how to revamp your existing strategy to increase performance, this post is for you.

We’re going to walk you through the types of content your plan may include, why content marketing is so important and how to create your own content marketing strategy.

Table of Contents

What is content marketing, 10 types of content marketing to know, benefits of content marketing, how to create a successful content marketing strategy, content marketing strategy template.

Content marketing is a type of digital marketing that involves the creation and promotion of content. The purpose of this is less about direct sales and more about brand awareness and audience education.

But what do we mean when we say “content?”

There are so many different types of content that can be created based on your marketing goals and the resources you have available to your marketing team.

The most common type of content marketing is a company blog. This gives you a space to regularly share brand new content that provides your insights and helps generate more traffic and awareness to your website.

However, you shouldn’t stop at just blogging. There are so many different types of content that can be a great part of your strategy.

The first step in determining how to best use content marketing for your business is to understand the different types of content you can create and distribute. 

While there’s an endless number of content types you can create, these are the ten most popular and that tend to bring in the most success.

1. Blogging

This should come as no surprise — you’re reading content on a blog right now!

This is because blogging was one of the first and continues to be one of the most prominent types of content marketing out there.

A blog tends to have a few different purposes:

• Inform your audience
• Increase organic traffic
• Provide more link building opportunities
• Generate conversions

Just like any other marketing tactic, your marketing funnel should still be top of mind when you plan out your blog content. There are different types of content for awareness, interest and conversions, and it’s important to include each type within your strategy.

Another facet of content marketing is email marketing. This is one of the most important pieces because you own your email list, and that’s a valuable list of contacts.

These are people who were interested enough in your business or your content to hand you their email address for marketing purposes. Whether they signed up via a signup form on your blog or website or did so in exchange for a lead magnet , you need to keep up with nurturing these leads.

As you build your email list through lead generation strategies , you need to start sending out consistent marketing emails. A good cadence is once a week or so.

Here’s an example of an email we sent out to our email list sharing some color psychology tips .

You want to be strategic with your marketing emails, and you likely want to segment your list out into different categories.

For example, a freemium software may choose to segment their list based on non-subscribers, free users (that they hope will upgrade to a paid plan), premium users, and Enterprise users.

There may be some emails that each list receives (i.e., educational content) and there should definitely be some emails that are catered to each specific user segment:

• Non-subscribers: Entice them to give your software a try with content that showcases your tool in action and talks about the pain points it solves
• Free users: Share useful content on getting the most out of your tool alongside premium features that they’ll need to upgrade to access
• Premium users: Continue to nurture this segment to increase your customer lifetime value
• Enterprise users: These are larger businesses who have access to some of your most exclusive features, so share more information about how they can take advantage of these

Those are just a few examples of how you might segment out different email content so that your business reaps the most benefits from each of your target audiences.

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Another great content type that you don’t want to sleep on is video. There are so many different types of videos that your business can create as a part of its video marketing strategy (an important subset of content marketing).

Video can be one of the more complicated content types to create because you need more tools than you would for a simple blog post.

First, someone needs to write your video script or create your storyboard . Then, you have to find an actor or host. You’ll need a video camera (or even high-quality smartphone camera) to record your video. And finally, you need someone to edit it.

This is similar to the approach we take for our Make Informational Beautiful videos :

However, that’s not the only way — not by a long shot. In fact, you can create a number of short video clips right inside Visme.

Some of the types of videos you might want to create (whether you go through the full video production process or use a quick video maker like Visme) are:

• Educational videos
• Tutorial videos
• Testimonial videos
• Promo videos
• Explainer videos
• Intro and outro videos
• Social media videos
• Product videos
• Listicle videos
• Credit videos
• Video podcasts
• Teaser videos

Determine a handful of video types that you plan to create as a part of your content marketing efforts and start building out your video content calendar.

Ebooks are a great content type for providing longform, valuable information to your audience. 

In fact, these are often so valuable that they’re used as lead magnets or even as digital products to help your business increase its passive revenue.

Here at Visme, we’ve created a number of ebooks over the years, each one bringing in a number of new leads for our email list. (Are you starting to see how a good content marketing plan brings everything together?)

When you create your ebook , you first want to start by brainstorming a good topic. What is your audience interested in?

Discover some of the best topics by doing a bit of research:

• Check out your top blog post topics or videos to see if one of those can be expanded into an ebook
• Survey your audience to find out more about what they’d like to learn from you
• Take a look at the types of questions your audience is asking online
• Look at Google search results and the “People also ask” section to find more ideas

Once you’ve found a good topic, write your ebook content and turn it into an easy-to-read ebook design. You can then place it on a landing page ( like we have here ) for users to download or purchase before reading.

To create your own ebook, consider using a template like the one below to help bring your content to life.

5. Infographics

An infographic is the shortened terminology for “informational graphic.” These tend to be long graphics chock full of data, statistics and other important information about a topic.

And they’re an incredible content marketing tactic.

Why is that? Well, infographics are great for building backlinks , they’re perfect for sharing on social media sites like Pinterest and LinkedIn, and they can come in all sorts of shapes and sizes, perfect for sharing valuable information in a visually appealing format.

For example, here’s an informational infographic template that you can customize right inside Visme:

However, there are also statistical infographics, hierarchical infographics, anatomy infographics and a number of other types of infographics . It just depends on the type of information you want to visualize.

Infographics are one of the best ways to generate more earned traffic to your website. Just be sure to include your website in the infographic’s footer as the creator/source of your information.

6.  SlideShare Presentations

Another great, but underutilized, content type is a presentation. While these are often used for other purposes, like sales , investor pitches , etc., they can be a great format for content marketing.

One way to use this content type is by creating a presentation, downloading it and then uploading it to a file sharing site like SlideShare:

Owned by LinkedIn, SlideShare is one of the only sites out there specifically for aggregating presentations online — and it’s certainly the most popular.

Another way to utilize presentations, especially interactive presentations , is by embedding it within a blog post for additional learning material.

Here’s an example of a blog post where we tried this out, and it’s been a great way to engage readers with an additional, unexpected type of content.

7. Webinars

A webinar is similar to a presentation (you’ll often be presenting a slide deck), but it’s done live and online. 

Attendees can register online and get a link to the webinar via email—it’s a good idea to set up this process using webinar software —then watch live in real-time. Most webinars end with a live FAQ so viewers can type in questions they have for the webinar host (you) to answer.

At Visme, we have a weekly Visme 101 webinar that shows new users how to learn the ropes of our software, but we also regularly host webinars that focus on other educational topics.

As you may have guessed, this is another great lead generation tactic to help you grow your email list and customer base.

Consider creating your own webinar series. These can be informational in nature, or you can use virtual events as a great way to launch new products, services and features.

Here’s a webinar template you can use to create your own slide deck:

8. Online Courses

An online course is a pretty hefty content type, but it can be a great way to provide value to your audience.

For example, we have a completely free presentation certification course that’s meant to help our users (or anyone, really) who need to create presentations do so easily, while also creating a stunning, high-quality presentation and delivering it flawlessly.

Find a topic that’s hyper-relevant to your product or service and build an online course around it. This is a great way to take potential customers to the next level, converting them into loyal, paying customers who are thrilled with your brand.

You can break your online course into different chapters, sharing in-depth written content, video lessons, or a combination of the two.

9. Lead Magnets

We’ve touched on lead magnets a couple times in this post, but let’s do a deeper dive into this kind of content.

Lead magnets are an essential part of any content marketing program, and they present themselves in a number of different ways. Some we’ve already covered, like ebooks and online courses.

A few other lead magnet types are:

• White papers
• Case studies
• Cheat sheets
• Gift guides
• Coupons/discount codes

The goal of a lead magnet is to generate more email addresses for your email list that you can nurture and follow up with. The goal is to stay top of mind so your new leads eventually sign up for your service or buy your product.

Here’s an example of a lead magnet (as well as a template you can customize in Visme to create your own):

10. Podcasts

Another great type of content is a podcast. However, this will take a lot of work to deploy. You may want to consider hiring a dedicated person or team to help create and produce your company’s podcast.

A podcast is a great way to provide in-depth information about topics in your industry. And while many podcasts are run by creatives rather than businesses, this can still be a great type of content to add into your content strategy.

For example, social media scheduling tool Buffer produces two podcasts: The Science of Social Media and Breaking Brand .

Both are great ways to (a) get their name out there and (b) provide their users and others in the marketing industry with exceptional content that makes people want to trust them.

If you decide to launch your own podcast, you’ll need to consider:

• Your podcast’s name
• Your main topic
• How will it help your target audience?
• Who will be your host(s)?
• Will you interview others in your industry?
• How often will you release new episodes?
• How will you promote your podcast?

All of these are essential elements to creating a new podcast.

If your company hasn’t yet launched a content marketing strategy, it’s time to do so — yesterday. There are a number of benefits to content marketing that nearly every business can take advantage of.

A few of these benefits are:

• Boost your SEO: By creating content around high-traffic keywords, you can easily ramp up your website’s domain authority and increase the number of organic visitors your website receives.
• Increase traffic: More content on your website equals more traffic potential. And if you choose your keywords and content types carefully, you can easily increase traffic through organic search, social media posts, email newsletters and more.
• Create more onsite content: Again, more onsite content means greater traffic potential. By creating blog content, online courses, pre-recorded webinars, ebooks and the like, your audience has plenty of content to discover.
• Build brand awareness: When you create great content, more people are likely to share it with their audiences, helping you to build even more brand awareness .
• Generate more referral traffic: The more content you create, the more likely it is that people will share it or link to it. This is called referral traffic, and it’s a great way to increase the number of people landing on your website.
• Generate more leads: More content + more traffic = more leads. Plus, several of our mentioned content types make for great lead magnets. Grow your email list and nurture them to become paying customers.
• Higher earned traffic potential: Earned traffic is traffic that you’ve earned based on the amount of web content you’ve created. This is the number of people finding your site and content through word of mouth or online shares.
• Bring in more conversions: Bottom of the funnel content is a great way to increase conversions. Plus, each piece of content should lead to a sales page, further boosting conversion potential.
• Improve your domain authority/rank: Want to be taken more seriously by search engines? Your domain authority/rank is important, and the amount of content you create (that is then shared, linked to, clicked on, etc.) can help improve it.
• Become a thought leader in your industry: Or, you might want to be taken more seriously by people in your industry. Creating valuable, actionable, accurate, and high-quality content is one of the best ways to do this.
• Higher return-on-investment: Content can still work for your business weeks, months, and years down the road. This means that no matter what you invested in the initial content creation, you’re likely seeing an impressive ROI.

Say no more, right? You’re ready to build that strategy. Read on as we walk you through all of the steps to create your own successful content marketing strategy.

Now that you know the major types of content you’ll want to create and why content marketing is so important, let’s dig into the important part: creating your content marketing strategy.

If your business has never ventured into content marketing before, don’t worry; the time to start is now. If you’re looking to revamp your content strategy with new (or better) types of content, following these steps can also help you.

We’ve got a quick seven-step process for building your own content marketing strategy, so let’s dig in.

Step #1: Determine your goals.

What are your business goals? What are you hoping your content strategy will help you accomplish?

Creating SMART (specific, measurable, achievable, realistic and time-bound) goals is a great method for ensuring your goals make sense and aren’t too out there.

Or, if you want to start with some more basic goals, you might simply want to:

• Increase website traffic
• Generate more leads
• Convert more customers
• Improve your domain authority
• Become a thought leader in your industry

Any of those goals make sense for your content strategy. But SMART goals can help you to determine specifics, like increasing web traffic to 100,000 visitors/month or growing your email list to 500,000 contacts.

Then, once you reach your initial goals, you can revisit your strategy and make new goals based on your success.

Step #2: Understand your audience and their wants.

The next step is to make sure your content strategy aligns with your target audience and what they’d want to see from you.

Your first step will be to create a buyer persona so that you know exactly who you’re marketing to. You can use a template like the one below to get started.

In this customer persona template, create different bios with the likes, dislikes, pain points, demographics and more of your target audience.

This helps you to write with those people in mind. What specific problems do they have, and how can you answer that with your content? You don’t want to create content blindly, so be sure to keep your persona(s) in mind each time you launch a new piece of content.

Step #3: Conduct a content audit.

If you’ve previously created content without a documented strategy in place, you’ll want to conduct a content audit to make sure your past content aligns with your persona and your new strategy.

From here, you can get a good birds eye view of your existing content and decide if anything needs to be updated in order to fit with your new content direction.

Create a spreadsheet with links to each blog post, video, ebook, etc., and leave comments on what, if anything, needs to be updated.

Step #4: Choose your content channels.

The next step is to decide which channels to use for content distribution . This is how you’re putting your content out into the world so you can increase awareness of your business and generate new leads and customers.

The most common options are social media , your website, your blog and your email list.

Decide which social media platforms make the most sense for your business. For example, B2B organizations may consider Facebook and LinkedIn as their top channels while B2C companies may look towards platforms like Instagram and Pinterest.

Look into platform demographics and select the ones that have audiences matching your target audience.

Also pay attention to the types of content published on each platform. Do they match the kinds of content you’ll be including in your strategy? If so, that’s probably a channel where your content will perform well.

Step #5: Brainstorm topic ideas.

Next, start brainstorming topic ideas. Think back to your customer persona. What problems do they have that your business can solve? 

Use a mind map like the one below to help you. Put each of your main business offerings into the center, then start brainstorming different idea branches from there.

For example, let’s say your business offers social media scheduling. Some topic ideas you might come up with are:

• Best Time to Post on [Social Media Platform]
• How Often to Post on [Social Media Platform]
• What Types of Content to Post on [Social Media Platform]

And you can create a new post for each specific social media platform that your software works with.

Plus, you can break this down even further with a mind map for your content.

Step #6: Write, edit and publish your content.

The next step is content creation!

It’s time to start creating outlines, writing your posts, editing and publishing your new content. To make the biggest impact, try to publish blog content no less than once/week.

Here at Visme, we publish 4-5 new posts and update 2+ older posts each week to get the biggest bang for our buck.

Figure out what you or your content team can handle and go for it.

But don’t forget about other types of content as well. While blog content will likely be your most frequently created content, you may also want to send out a weekly or monthly newsletter or publish a quarterly ebook.

Decide what makes sense for your strategy and put it into a content calendar so you know when it’s time to start creating.

Step #7: Monitor and adjust.

Just like every strategy, your last step is to monitor and adjust. Pay attention to your website analytics and conversions to see which types of posts are most popular and see if you can create similar content.

Alternatively, pay attention to the posts that simply don’t perform. Even if you thought that was going to be a great strategy, they simply aren’t resonating with your audience, and you don’t want to invest resources into them.

Keep in mind that content marketing is not a fast-acting strategy, especially if you’re focusing on generating organic traffic.

It can take weeks or months for your posts to rank, and even longer than that to start seeing new conversions. That’s all in the name of the game.

But you should start to see an upward trend of traffic and be sure to keep sharing your content on social media, in your email newsletter and anywhere else you include in your strategy.

Bring your information to life.

Create your own free Visme account and start creating stunning visual content that your audience will love.

Sign up free.

Your last step is to take action and actually create your own content marketing strategy. And you can easily do so with this pre-made content marketing strategy template.

If you don’t have one yet, you can create a free Visme account and fully customize the above template to fit your personalized strategy as well as your branding.

Create Your Own Content Marketing Strategy

Ready to start creating your own content marketing strategy? With these steps and content types, you should be well on your way to a successful and well-rounded marketing plan.

Visme can help you create your content marketing plan , as well as all of the various content types you may want to create. From blog graphics to ebooks to lead magnets and more, Visme has the perfect template to get you started.

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About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

Create PowerPoint Presentations with ChatGPT: 4 Easy Ways

You probably know that ChatGPT is a powerful AI tool for generating text and answering questions. However, it can do much more than that. In fact, ChatGPT is changing how we approach presentation design.

Crafting professional PowerPoint presentations can be time-consuming and challenging, especially if you’re not a design expert. Luckily, ChatGPT makes it easier, helping you save time and create high-quality, engaging presentations.

In this article, we’ll explore how to use ChatGPT to create a PowerPoint Presentation. Let’s look at three simple ways ChatGPT can improve your presentation process.

Keep scrolling for step-by-step instructions, or check out the screenshots and GIFs to make the most of using ChatGPT for presentations.

Here are the topics we'll cover:

Can ChatGPT make a PowerPoint?

Why use chatgpt for powerpoint presentations.

• How to use ChatGPT to create a PowerPoint presentation?

Tips for Using ChatGPT to Create Presentations

Why 24slides beats ai in presentation design.

Technically, no. ChatGPT doesn't create PowerPoint files directly and can't design visual elements. However, it can be a useful tool in the presentation creation process.

ChatGPT can help you create content, suggest slide outlines, and provide ideas to enhance your presentation. Here are some other ways ChatGPT can save you time and effort in creating your next PowerPoint:

• ChatGPT can generate VBA code to create slides. Although the slides may be basic, they can be a good starting point for your presentation.
• Don’t know where to start? The AIPRM extension helps you get the most out of ChatGPT with ready-made prompts for your next PPT. 
• Want to maximize any AI presentation tool ? ChatGPT can help you craft the perfect prompt. The AI tool will then turn ChatGPT's output into a PowerPoint presentation.

Later, I’ll show you how to use ChatGPT to generate a PowerPoint presentation for each of these methods.

Using ChatGPT can be a game-changer for creating PowerPoint presentations. Here’s why:

• Save Time: Making a presentation not only requires effort but also time. ChatGPT quickly provides content, speeding up the process and saving you from starting from scratch.
• Enhance Content: It helps refine your message, suggest improvements, and create engaging text. It also simplifies complex concepts for your slides.
• Generate Ideas: ChatGPT gives you fresh ideas and unique insights for your slides, helping you present your material in a more compelling way.
• Automate Tasks: ChatGPT can generate VBA code to automate repetitive tasks, like formatting and slide design. This makes it easier to handle large presentations.
• Ensure Consistency: ChatGPT ensures consistency in language, quality, and tone, giving your presentation a professional touch. It also minimizes grammar and language errors, making your slides clear and well-written.
• Seamless Integration: With tools like the AIPRM extension , you can use pre-made prompts to get a jump start on creating effective presentations.

How to use ChatGPT to create a PowerPoint presentation

Now that we know ChatGPT helps create PowerPoint presentations, let's explore the different ways we can use it. 

Feel free to explore the method you find most useful!

• Use ChatGPT for Slides Outline and Content
• Use ChatGPT to Create a PowerPoint Using VBA Codes
• Use ChatGPT AIPRM Extension to create a PowerPoint

Use ChatGPT with an AI Presentation Tool

1. use chatgpt for slides outline and content.

ChatGPT can help you brainstorm and outline your slides. You can generate detailed content for each slide by providing key points to cover in your presentation.

Step 1: Ask ChatGPT for a Table of Contents

First, you need a strong prompt. It should clearly state the topic, audience, objective, and slide count to ensure the content is relevant, well-organized, and has the right tone.

Use this ChatGPT prompt format:

“As an expert in [field/topic], create an outline for a PowerPoint presentation on [list of topics] for [target audience]. The objective is [state the objective]. Structure it to fit [number] slides. Use a [tone/style] tone.”

Here’s an example:

Step 2: Refine the ChatGPT Output

Once the outline is created, you have a good starting point to refine the content. You can expand or reformulate the information on each slide. The goal is to help ChatGPT get the result you're looking for.

Use this ChatGPT prompt to improve the content:

"Please expand the information for each slide. Include interesting facts to enhance engagement and provide more value."

Step 3: Add ChatGPT content to your PowerPoint

Once you have the content for your slides, you can transfer it directly to your PowerPoint presentation. Just copy and paste the content generated by ChatGPT, making sure you keep the structure.

Format the text by adjusting fonts and sizes to match your slide design. Here’s an example:

You now have a great starting point. From here, You’ll need to add design elements and media, plus adjust the layout and content to enhance visual appeal.

2. Use ChatGPT to create a PowerPoint using VBA codes

By using ChatGPT to provide VBA code, you can streamline the process of creating presentations. But before we start, let's answer this question:

What is VBA?

VBA, or Visual Basic for Applications, is a programming language that automates tasks in Microsoft Office apps like PowerPoint. By using ChatGPT, you can quickly generate VBA code to create and customize PowerPoint presentations, making the process faster and easier.

Step 1: Ask ChatgPT for the VBA PowerPoint code

You can use a ChatGPT prompt like "Write me VBA PowerPoint codes on [topic]..." However, the more detailed your explanation of the content, the better the result will be. Here’s an example:

Write me a VBA code for a PowerPoint presentation on [list of topics] for [target audience]. As an expert in [field/topic], structure it to fit [number] slides with a [tone/style] tone. The objective is [state the objective].

Then, ChatGPT will provide an output like this:

This is the code used to create a presentation in Powerpoint.

Step 2: Open PowerPoint and copy the VBA code

• Open PowerPoint and press ALT + F11 to open the VBA editor.
• Go to Insert > Module to create a new module.
• Copy and paste the code into the module.

Step 3: Create and refine the PowerPoint Presentation

• Press F5 to run the code and create the presentation.
• Check the content and make changes as needed.

Of course, we will need to add images and media. If needed, you can ask ChatGPT for more information and repeat this process to generate a new VBA code.

3. Use ChatGPT AIPRM Extension to create a PowerPoint

This is one of the easiest methods to simplify your PowerPoint creation process. There's no need for any ChatGPT prompts. But first, let's answer this question:

What is AIRPRM?

AIPRM is an extension designed to enhance ChatGPT's capabilities for creating and refining content, including PowerPoint presentations. 

This AI tool provides pre-made ChatGPT prompt templates to streamline your PowerPoint creation process. With AIPRM, users get automated suggestions, better formatting, and tailored content within the ChatGPT interface.

Using AIPRM Extension for PowerPoint

• Step 1: Open your browser and search for "AIPRM ChatGPT prompts." You can use this link .
• Step 2: Download and install the AIPRM extension.
• Step 3: Log in to your ChatGPT account.

Once the extension is installed, your ChatGPT interface will have new options and templates. Here’s an example:

• Step 4: Type “PowerPoint” in the search bar. This will give you a list of AIRPRM ChatGPT prompts for PowerPoint.

• Step 5: Select a prompt and click on it. It will appear in the chat bar.

• Step 6: Follow the format. Add the presentation topic and VBA instruction. In this prompt, the format is as follows: PowerPoint, Slides, VBA.

For this example, I will use Digital Marketing, 10, VBA.

• Step 7: Hit Enter. ChatGPT will generate a VBA code as in the previous method (#2).

After ChatGPT generates the VBA codes, paste the code into the Visual Basic Editor in PowerPoint. Next, run the code to generate the slides. To do this, follow the steps in the previous method (#2). 

Here’s a summary:

• Open PowerPoint.
• Press Alt + F11 to open the VBA editor.
• Insert a new module by clicking Insert > Module.
• Press F5 to run the macro and create the presentation.

Step 1. Choose Your AI Presentation Tool:

• Research and choose the best AI presentation tool for your needs. Our last article, “ 10 Best AI Tools for Creating Impactful Presentations ,” can help you.

For this example, I will use Gamma. In our review, this AI maker scored 4.5/5 for ease of use. Additionally, it offers a free plan. Use this link to sign up.

Step 2. Ask ChatGPT for a Presentation Outline

• First, you need a strong prompt. To ensure accuracy, I’ll reuse the prompt from method #1

• Once you have the outline, you can refine and expand the content for each slide. The aim is to help ChatGPT generate the best results.

Use a ChatGPT prompt like this to improve the initial output:

"Please expand the information for each slide. Include interesting facts to enhance engagement and provide more value." 

Step 4. Copy and paste the ChatGPT output into the AI tool

Since we're using Gamma for this example, here's what we'll do:

• In Gamma, choose “ Paste in text .” You already have the outline from ChatGPT.
• Copy and paste the ChatGPT prompt and click “ Continue .”
• Set the number of “ Cards ” to match your slides.
• Click “ Continue ”.

Step 5. Generate and Refine Your PowerPoint Presentation

• Select your favorite theme and click “ Generate .”
• Wait a moment while Gamma AI generates the presentation.
• Review the slides and refine the content.

You have a strong starting point. Enhance the visual appeal by adding media, adjusting the layout, and refining the content.

• Use Specific Prompts: The more detailed your prompt, the better the result will be. You should clearly mention the topic, audience, objective, and the number of slides. This will keep the content relevant.
• Understand ChatGPT’s Capabilities: ChatGPT excels at generating content but doesn't create visuals or handle design elements. Since Chat GPT doesn't have a presentation maker, you'll need to complement its outputs.
• Review the Content: Always review and edit the generated content to ensure it is accurate, coherent, and aligned with your presentation goals. ChatGPT can make mistakes, so check important info.
• Refine Your Output: Even if you're very specific, it's hard to get the perfect content for your presentation on the first try. Feel free to adjust your prompts based on initial outputs. The first outputs often highlight what is needed for the best outcome.
• Integrate ChatGPT into Your Workflow: Refining an existing idea is easier than starting from scratch. Use ChatGPT to generate fresh ideas and create outlines for your presentation. You can tailor your prompts based on your specific experience and needs. Additionally, consider using VBA code to automate repetitive tasks like summarizing information and creating bullet points.

AI tools like ChatGPT are excellent for generating content and speeding up the design process. 

However, refining prompts to achieve a decent result can be time-consuming. In contrast, 24Slides lets you create a professional, on-brand presentation with just a few clicks.

In our AI vs. professional designer comparison, it's clear that the perfect prompt isn’t enough. You’ll still need many adjustments for a polished result. Most AIs don't fully understand the context of your command or what you really have in mind.

At 24Slides , we believe nothing can replace the human touch in crafting standout presentations.

With 10+ years of experience and more than 200 designers worldwide , we are the world’s largest presentation design company.

Unlike AI tools, our world-class designers understand your needs deeply. They ensure that each slide is not only visually appealing but also aligned with your brand and message. 

Want to see what we can do? Try us out for just $1. We’ll design a custom, editable one-slide presentation that truly reflects your brand for just one dollar!

Don't miss this incredible deal – from $43 down to $1!

Looking for more info? Check out these articles!

• 10 Best AI Tools for Creating Impactful Presentations
• AI vs. Professional Presentation Designer: A Comprehensive Comparison
• The Ultimate Guide to Pick the Perfect Presentation Design Agency For You
• 8 Questions to Ask Before Hiring a Presentation Design Agency
• Discover the Top 15 Presentation Design Agencies & Services to Use in 2024

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21 Great Ideas To Get Your Content Audience To Take Action

• by Ann Gynn
• | Published: August 15, 2024
• | Content Operations

You don’t just create content for the sake of the audience.

You’re a marketer. You create content to ultimately drive profitable customer action. (It’s right in the definition , after all.)

How do you create content that converts? We turned to the experts presenting at Content Marketing World for their best tip. Interestingly, they had different ideas of what to put at the top of your list (and one person’s best tip is to create content that doesn’t convert).  

Read on for the 21 top takes related to audiences, content, and business.

Revolve around the audience

By definition, successful content marketing attracts and retains a clearly defined audience. That’s why these experts’ best advice centers around the consumers of your content.

Deliver solutions

Know your audience and their problems. Create content that solves these problems. — Royna Sharifi , senior marketing campaign manager, Amazon Web Services

Solve the unsolvable

Give your audience solutions to challenges they can’t otherwise solve. Your solution doesn’t need to solve 100% of their challenge. Solve maybe 85% of it and make your call to action an invitation to complete the remaining 15%. — Dennis Shiao , founder, Attention Retention

Make them care

Make it all about the person it’s written to help. If your content does not answer “what’s in it for me,” then people won’t care. If you write a case study all about your brand, written in your brand voice, featuring your brand messaging, it won’t be persuasive. But when you publish a case study with direct quotes from the happy customer whose experience you’re sharing, that will actually connect with your buyer. — Erika Heald , founder and chief content officer, Erika Heald Marketing Consulting

Contemplate avoidance

Before you write your first word, think about why someone would not want to do what you’re about to ask them to. As marketers, we often dwell on all the reasons why someone should click, call, or buy. And that’s fine. Helpful, even. But the real question is, why might they not?

That’s what allows us to craft content that converts and addresses those buying barriers at the moment before they take root and spread like conversion-killing kudzu. Once you’ve identified the one or two most likely barriers to success, then you look for the best behavioral science tactics to overcome them.

Behavioral science offers marketers ways to prompt decision-making shortcuts — automatic responses to certain situations. Is your big buying barrier price? Test anchoring or magnitude encoding effect to overcome it. Is it low brand awareness? Consider social proof or the authority principle. Remember, people’s decisions are often influenced by these hardwired behaviors. So, add the appropriate triggers to your content and watch your conversions soar. — Nancy Harhut , chief creative officer, HBT Marketing

Give the answers they seek

To improve conversion rates, you must create content that answers your customers’ questions. Find out what they’re searching for with customer research (i.e., talk to your customers) and give them direct answers on pages formatted for clarity.

Keep your sentences short and simple. Include calls to action (CTAs) that align with their expectations. In other words, give them the next step that they want. Try not to force them down a path that feels uncomfortable to them or premature. Meet them where they are. — Dale Bertrand , president, Fire&Spark

Be deliberate

No more random acts of content! While a person’s individual content journey is never linear, I’m amazed how many content teams today still create content without thinking about their overall audience’s journey. How does your audience find the content? What do you want them to do next? What other assets might be related to the one you just published? How do they connect? It seems so simple, yet it’s often the thing people forget to do that can make the biggest impact. — Amy Higgins , director, content strategy, Cloudflare

Scrutinize your content

Content is the star, but it requires you and the team to make it shine. Follow these tips to make your content sparkle with conversions.

Stick to the definition

Create content that is compelling, useful, and relevant to your users. This is the best way to connect to them, answer their questions, stay on your site, and then have them convert on your site. — Zack Kadish , senior SEO strategy director, Conductor

Do these two words

Talk human. — Tony Byrne , founder, Real Story Group

Don’t go all AI

Practical content written by a human (not AI) is one type that many audiences seem to appreciate. You definitely want to avoid sounding like everyone else when you create content. That’s why a human touch is more important than ever. It helps you stand out in a sea of sameness. — Michelle Garrett , consultant and writer, Garrett Public Relations

Tell a story

Everyone seems to be very excited about producing short-form videos. The truth is those short-form videos are raising awareness , but they’re not the best for conversion. When you build a video strategy, you need to consider all phases of your funnel or flywheel and produce videos for each one. I still can’t think of any video that helps convert more than a good testimonial that tells a customer/client’s story. — Tony Gnau , chief storytelling officer, T60 Productions and T60 Health

Helpful tops fun

From the start, winning the online content race is a matter of posting things that are fun, interesting, or useful. Fun is fleeting. Comedy is much harder than it looks. Interesting is better, but with so much out there, it’s a continuous struggle for the latest and greatest, and you end up being a news organization. Useful wins the day. Answer a question, solve a problem, or give somebody an application that does something for them. — Jim Sterne , president, Target Marketing of Santa Barbara

Design it for function

You need a great image and headline to pull in , clear calls to action within the content, and a simple UX to help readers that might want to dig deeper before taking that next step. — Jenn VandeZande , editor-in-chief, SAP CX + Industries

Follow this path

All content that converts in the modern era needs to embrace what I refer to as the conscious growth pathways, tapping into the 4 Es — experiential, educational, entertaining, and empowering.

Most consumers, businesses, and audiences don’t care about how it looks or sounds anymore as much as they care about how it makes them feel . We live in a world now where a video with a CEO in a graphic T-shirt in his car now converts seven times more than a high-production 4K video with graphics and perfect lighting and sound on the same distribution channel.

Content needs to embrace the 4 Es and be relatable, authentic, and less about selling or forcing action and more about presenting value that guides the consumer to choose action on their own. If one can harness that regardless of content type and medium it will eventually do well. — Troy Sandidge , founder, Strategy Hackers

Stop hawking

Don’t sell your product. I know that sounds counterproductive, but one of the key parts of content marketing is making sure your audience doesn’t feel like they’re being sold something. They’ll see through that right away. Give them content that connects them to you, as well as your company and its values. The more connected they feel to you, the more trusted you become, and the more likely you are to convert. — Beth Elderkin , content marketing manager, Informa Connect

Create without conversion goal

My biggest tip is to also create content that doesn’t convert. You can give without strings attached all the time. The resulting action for you is the learning you can gain from the data of that content. Are people reading it? How long is it sitting on the right path of the customer journey? Can I make it exclusive for my own committed first-party data? — Michael Bonfils , global managing director, Digital International Group

Spark cohesive experiences

Make your content a joy to experience, not just a joy to read. We know from the recent Google leak that how long someone spends on your web page and what they do while visiting matters. On-page engagement directly influences your ranking, so content that converts impacts more than your bottom line.

Ensure your content is visually attractive. Does it breathe? Now, make sure the ask relates to the intent of the content topic. We’ve all had the equivalent experience of reading an article about the Top 10 Kid-Free Things to Do in Gatlinburg and then being asked to schedule a teeth cleaning at a Gatlinburg dentist. Uh, mismatch. No action from these pearly whites. So, work on your curb appeal, then match your ask with your info. — Haley Collins , director of operations, GPO

Think business

You’ve thought about the audience and the content, now it’s time to ramp up the profitable action game — what you want the audience to do after consuming the content. Use these insights to identify your business priorities.

Be straightforward

When crafting your calls to action , carefully consider the desired action you want your audience to take and make it easy for them to engage with or follow through. — Pam Didner , vice president of marketing, Relentless Pursuit, LLC

Know what’s next

Before creating any piece of content, get clear on the purpose and explicitly articulate what you hope consumers will do next. Often, you know this on some deep level, but without bringing it to the top of mind during production, it’s easy to lose sight of the action you’re trying to create. When you remind yourself of your purpose at the start of content creation, you can ensure that you’re keeping that purpose at the center of what you’re creating. — Melanie Deziel , co-founder, CreatorKitchen.com

Think on and off

Make the call to action the next natural step — even if that step is offline. Call, click, contact CTAs are effective, but inviting the visitor to engage person to person, such as attending an event, offers an experience and not just a transaction. It shows that you support the user’s entire journey well before they are ready to commit. — Mariah Obiedzinski Tang , assistant vice president of content marketing, Stamats

Start with end in mind

Content converts because it’s relevant and valuable. Before you create anything, have a solid understanding of your strategic goals, know your specific audience, and figure out what problems of theirs you can solve or what questions you can answer. Then, think about the content format and channel that is best suited to deliver that content. And, of course, be sure to track and measure so you know if it worked. — Brian Piper , director of content strategy and assessment, University of Rochester

Go for their motivation

Several different types of customer actions could be desired as part of your content marketing strategy. Whether you want your audience to click a link, share information about your brand, or contact your company, think about their behavior patterns. What inspires them to act?

Your audience cannot take action if they don’t have something they will react to. Your message, visuals, format, and distribution channels must cause an emotional reaction for your audience to act. Emotion causes a reaction, which causes action. In addition to enticing visuals and messaging, you must include a clear and compelling call to action to guide your audience toward the desired behavior. — Andi Robinson , content strategist, Hijinx Marketing

Turn content into the ultimate profitable action

With this expert advice, you’re even more ready to live the definition of content marketing and convert your audiences so they do good for business. Whether it’s a tweak to your content or a major change in your strategy, always keep your eye on the profitable actions.

Register to attend Content Marketing World in San Diego. Use the code BLOG100 to save $100. Can't attend in person this year? Check out the Digital Pass for access to on-demand session recordings from the live event through the end of the year.

MORE ADVICE FROM CMWORLD SPEAKERS: 

• Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing
• 23+ Roles You Might Need on Your Content Marketing Team

Cover image by Joseph Kalinowski/Content Marketing Institute

More From Forbes

Video production vs. video marketing: what’s best for your brand.

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CEO & founder of Triton Commerce , passionate about equipping businesses with innovative, digital marketing solutions for optimal growth.

When it comes to creating content for digital consumption, more and more companies are turning to video solutions to help them achieve their goals. There has even been a notable increase in customer satisfaction when it comes to video content. According to research by Wyzowl, 96% of consumers have watched an explainer video to learn more about a product, and 88% of consumers have been convinced to purchase a product or service due to a brand's video.

As CEO of a video marketing company, I've seen visual content create a huge impact on consumers, and this trend continues to gain traction year over year. However, as companies begin to invest in video production and marketing, a variety of questions may arise, and it might be frustrating trying to suss out what solutions might work for you.

Understanding the distinction between various video content terminology will help you navigate the world of digital media marketing. Once you have a grasp on the basics, you’ll have a better idea of what to ask for, how to achieve your business goals and how to find the best fit when it comes to outsourcing your video needs.

What Is Video Production?

Video production refers to the process of creating video content. This includes what type of video is being created (e.g., product explainer, commercial, testimonial), what equipment is needed for filming, what type of script should be written, what type of editing software needs to be used, and what kind of post-production tasks need to be done in order to finish the video. Video production services focus on creating high-quality visuals with a strong emphasis on storytelling.

Companies that already have a marketing team in-house would benefit most from video production. Both video marketers and producers deliver on a quality product. However, where many video projects fall short is a lack of strategy. If you’re not sure what kind of video you need, what you’d like to achieve with it or what digital streams to put it on, then you’d be better off with a video marketing company.

However, if you or your marketing team have a pretty good idea of what kind of video you’d like, who your audience is and how to reach them, definitely consider working with a video production company. Having someone else do all the legwork, editing and scripting takes a lot of stress off of your plate. Plus, they’ll be more efficient, have an expert eye to offer suggestions and will deliver on a killer production.

What Is Video Marketing?

Video marketing focuses on how companies can best use these visuals in order to reach their target audiences. This involves placing videos across various platforms (e.g., YouTube, Facebook) and finding innovative ways to market them through advertising campaigns (e.g., SEO, SEM). It also involves creating campaigns that are designed to engage viewers and ensure maximum reach.

Like video production companies, video marketers also cultivate a quality product. However, video marketing agencies offer a more comprehensive solution. They’ll sit down with you to figure out what your company would like to accomplish with video and make a strategy with you, shoot the video and help implement your strategy afterward.

Not all businesses have the time or access to strategize a whole marketing plan around a video, let alone make one. The more that you understand your target audience and the problem that you’d like to address with video, the more streamlined help you’ll receive from your video marketing company. However, if you’re unsure where to start, these marketing experts will know what questions to ask to help you achieve your goals.

How To Choose The Best Video Content Services For Your Needs

Companies that know how to create a video strategy and implement it should invest in video production services, while those looking for an effective way to reach their target audience should look into video marketing services. Video production and marketing go hand in hand, so companies should consider what type of solution best fits their needs before beginning any form of video project. With the right strategy and a commitment to high-quality content, businesses can leverage both video production and marketing services to achieve powerful results.

Video Content Solutions: Work Smarter, Not Harder

To sum it all up, video production is the process of creating visuals with a focus on storytelling and aesthetics, while video marketing refers to how companies can utilize these visuals in order to reach their target audiences. Both are important components in any successful video project, so it’s important to understand what the difference is between video production and video marketing before starting any form of video content creation.

With the right strategy and commitment to quality content, businesses can leverage both services to create powerful results.

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