computer training center business plan

Computer Training Center Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector

Are you about starting a computer training center? If YES, here is a complete sample computer training center business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a computer training center. We also took it further by analyzing and drafting a sample computer training center marketing plan template backed up by actionable guerrilla marketing ideas for computer training centers. So let’s proceed to the business planning section.

If you are interested in starting a business in the ICT industry, one of the options open to you especially if you are interested in imparting knowledge is to open a computer training center. Just like most businesses in the ICT industry, computer training center business is open to as many people that are interested in the industry as long as they have the required experience and qualifications.

In order to capture a fair share of the available market in your location, you would need a good website that is Search Engine Optimization (SEO) compliant. The truth is that your website ensures that your business remains visible to your customers. You can even ensure that your customers get to book and pay online so as to make it more convenient for them.

Lastly, you would need a good business plan to be able to launch a successful business and below is a workable computer training center business plan template that will help you to draft yours.

A Sample Computer Training Center Business Plan Template

1. industry overview.

The computer training services industry is made up of centers that offer vocational and technical courses. They also provide courses in computer programming, which include curriculums for software packages, computerized business systems, computer electronics technology and local area network management.

It is important to state that computer training centers may also train their students via online platforms. The computer training services industry provides vocational and certification training in a range of IT-related skills. The industry provides training in computer programming, software development, computer electronics technology and network administration.

Players in this industry range from small private companies providing certified training in specific IT areas, to larger software companies providing training and certifications in their proprietary software such as SAP, Oracle and IBM. Going forward, the computer training services industry is expected to continue declining as competition from other forms of higher education and online learning platforms continue to reduce enrollment in computer training centers.

The Computer Training Services Industry is indeed a large industry and pretty much active in all the countries of the world.

Statistics have it that in the united states of America alone, there are about 16,195 registered and licensed computer training centers scattered all across the United States responsible for directly employing about 2,329 people and the industry rakes in a whooping sum of $3 billion annually.

The industry is projected to grow at -0.4 percent annual growth within 2012 and 2017. It is important to state that SkillSoft has a largest chunk of the available market in the industry.

Please note that the computer training industry has low barriers to entry. The majority of the businesses in this industry are owner operated, and there are few major players that control significant portions of the industry’s total market. In addition, classroom facilities and equipment can be rented on an as-needed basis, resulting in relatively low initial infrastructure costs.

The main factors that may prevent new players from joining the industry include course development and accreditation costs, as well as a moderate level of regulation. Among computer training schools, rapidly changing technology can be costly. Operators must balance the benefit of offering up-to-date courses with the cost of producing such coursework.

The tough part as it relates to start-up costs most likely is the need to secure a standard and well – positioned facility. Regardless of moderate barriers to entry, the competitive nature of the industry makes it very difficult for new operators to break even within a short period of time in the industry.

Lastly, the computer training school services industry is pretty much open for aspiring entrepreneurs to launch their business in the industry.

One good thing about computer training center business is that the business can be opened in any part of the United States and if proper market survey and feasibility studies are conducted, then you can be rest assured of profitability of the business.

2. Executive Summary

The name of our business is Pinnacle Hub® Computer Training Center, LLC; we are a registered and accredited computer training school that will be located in Atlantic Avenue, – Delray Beach, Florida. We are registered under the United States’ Government. We are well equipped to train people that want to acquire computer or IT related skills.

Pinnacle Hub® Computer Training Center, LLC will offer computer cum IT trainings such as computer programming, computer software package training, computer systems and database training, computer electronics technology training, Local area network (LAN) management training and vocational training.

We are set to service a wide range of clientele in the whole of Atlantic Avenue – Delray Beach, Florida, we will ensure that we regularly update our teaching approach to meet up the trend in the industry.

At Pinnacle Hub® Computer Training Center, LLC we are passionate in the pursuit of excellence with uncompromising services and integrity which is why we have decided to start our own computer training center in Atlantic Avenue – Delray Beach, Florida; we are in the industry to make a positive mark.

We are quite optimistic that our values and quality of service offering will help us drive our computer training center to enviable heights and also help us attract the number of students that will make the business highly profitable. Our company will be dedicated to establishing good business relationship with our students giving them value for their money and reasons why they should continue to recommend their family members and friends to us.

We are in the computer training Industry to favorably compete with other leading brands in the industry both in the United States and in the globe. Our corporate business goal is to be among the top 5 computer training schools in the United States of America.

As a company, we are willing to go the extra mile to invest in some of the finest professionals (computer cum ICT trainers / instructors) we can find and also, we have put processes and structures in place that will ensure that we are always at the top of our game when it comes to impacting knowledge as it relates to our computer training services. We have been able to secure permits from all relevant departments in the State of Florida.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality and practical computer training and that is exactly what we will do. We are open to the use of latest technology in our line of business.

Pinnacle Hub® Computer Training Center, LLC is owned and managed by Edgar Jones and his immediate family members.  

Edgar Jones has a Degree: B.S. in Electrical Engineering from the Massachusetts Institute of Technology; M.S. degree in Computer Science at the University of Wisconsin-Milwaukee; MBA from the University Of Chicago Booth School Of Business.

3. Our Products and Services

Pinnacle Hub® Computer Training Center, LLC is an accredited computer training school that offers a wide range of training services that revolves around the computer training industry. We will be dedicated to establishing good business relationship with our students by giving them value for their money and reasons for why they should continue to recommend their family members and friends to us.

We are in the computer training industry to make profits and we will ensure that we do all that is permitted by the law in the United States to achieve our business aim and objectives. These are the services we will offer as a computer training center;

• Provision of programming training
• Provision of software package training
• Provision of computer systems and database training
• Provision of computer electronics technology training
• Provision of vocational training
• Local area network (LAN) management training

4. Our Mission and Vision Statement

• Our Vision is to become the number one government approved computer training school in the whole of Atlantic Avenue, – Delray Beach, Florida, United States of America.
• Our mission as a government approved computer training school is to develop a highly successful, and profitable computer training center which provides quality training in our community and to become a standard for computer training schools not only in Atlantic Avenue, – Delray Beach, Florida, but also throughout the United States of America and Canada where we intend attracting students.

Our Business Structure

Pinnacle Hub® Computer Training Center, LLC is aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our computer training center on the right business foundation.

As a matter of fact, we will build a computer training center that will be a standard for the computer training school line of business in the United States of America.

We want to build a dedicated workforce that will go all the way to ensure that our students are satisfied and they get value for their money when they enroll in our computer training school.

We aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why we will be putting structures and standard operating processes in place that will help us deliver excellent training to our students.

Pinnacle Hub® Computer Training Center, LLC will employ professionals and skilled people to occupy the following position;

• Head of The School / School Coordinator

School Administrator

ICT Instructors

Marketing and Sales Executive

Client Service Executive

5. Job Roles and Responsibilities

Head of the School / School Coordinator:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the computer training school
• Design job descriptions with KPI to drive performance management for tutors (ICT instructors)
• Regularly hold meetings with key stakeholders to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily activities of the school.
• Responsible for handling computer cum IT trainings such as computer programming training, computer software package training, computer systems and database training, computer electronics technology training, Local area network (LAN) management training and vocational training et al
• Accesses the progress of students under their care
• Ensure that students abide by the rules and regulations of the regulating bodies in the United States of America
• Receives complaints from students and channel it to the appropriate quarters
• Handles any other duty as assigned by the school coordinator.
• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the student’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding sales
• Helps to increase sales and growth for the school.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.
• Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the school coordinator in an effective and timely manner
• Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
• Distributes mails in the organization

6. SWOT Analysis

Computer training school is one of the many businesses that can easily generate business deals with little stress as long as they are well positioned and equipped to carry out their trainings. We are building a standard computer training center which is why we have decided to subject our business idea to SWOT Analysis.

Ordinarily we can successfully run a normal computer training center without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of computer training center we want to establish, we don’t have any option other than to follow due process.

We hired the services of a Business consultant with bias in startups to help us conduct SWOT analysis for our company and she did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Pinnacle Hub® Computer Training Center, LLC;

Pinnacle Hub® Computer Training Center, LLC is centrally located in a densely populated residential estate in the heart of Atlantic Avenue, – Delray Beach, Florida; our location is in fact one of our major strengths because we are in a location with the right demography for the kind of business we run.

Another strength that counts for us is the power of our team. We have a team that are considered experts in the computer training school line of business, a team of hardworking and dedicated individuals.

Pinnacle Hub® Computer Training Center, LLC is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

• Opportunities:

We are centrally located in one of the busiest areas in Delray Beach – Florida and we are open to all the available opportunities that the city has to offer. Our business concept and staff strength also positioned us to accommodate over 200 students per time.

The truth is that there are no standard computer training centers within the area where ours is going to be located; the closest one to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

Some of the threats that are likely going to confront Pinnacle Hub® Computer Training Center, LLC are unfavorable government policies , seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where our computer training center is located.

7. MARKET ANALYSIS

• Market Trends

The key to attracting students is the ease at which students learn different computer skill sets in a training school. Any computer training center that has good records and loads of positive testimonials from students who have passed through the school will always thrive.

Another common trend in the computer training industry is that in the bid to survive global economic meltdown and to ensure steady flow of income to effectively run the business, most players in the industry engage in other related services.

Some of them even go as far as establishing agency services to provide certified ICT professionals for clients and some also offer specialized home training for executive students et al.

8. Our Target Market

Before choosing a location for our computer training center, we conducted thorough feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings. Basically, those who will benefit from our service offering are students and workers, people who want to get ICT skills and certifications.

Our Competitive Advantage

Despite the fact that the computer training center business has stiff huddles to scale through does not mean that there are no real competitions in the industry. The truth is that no matter the line of business that you are involved in, as long as it is called business, you will definitely face one form of competition or the other and computer training school is not an exemption.

So, if you are looking towards setting up this type of business, it is advisable to do your due diligence before launching the business if indeed you want to succeed. We are well trained and equipped to compete in the computer training school services industry in the United States of America.

Our competitive edge is that we are a government approved computer training center that is centrally located in a densely populated residential estate in the heart of Delray Beach – Florida; our location is in fact one of our major strengths because we are in a location with the right demography for the kind of business we run. Another strength that counts for us is the power of our team.

Lastly, we have the ability to develop courses for new technology, we have a good reputation and the ability to alter services in favor of market conditions.

Plus, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Pinnacle Hub® Computer Training Center, LLC is established with the aim of maximizing profits in the computer training school services industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis. Pinnacle Hub® Computer Training Center, LLC will generate income by offering the following services;

10. Sales Forecast

The fact that the ICT industry is gaining prominence in various aspects of our daily business, means that the services of computer training schools will always be needed.

We are well positioned to take on the available market in and around Delray Beach – Florida and we are quite optimistic that we will meet our set target of generating enough profits from our first six months of operation and grow our computer training center and our student base.

We have been able to critically examine the computer training school line of business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

• First Fiscal Year: N240, 000
• Second Fiscal Year: N650, 000
• Third Fiscal Year: N950, 000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown or any major competitor offering the same services as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing strategy for Pinnacle Hub® Computer Training Center, LLC is going to be driven by excellent customer service and quality training delivery. We want to drive sales via the output of our jobs and via referral from our satisfied students.

We are quite aware of how satisfied students drive business growth especially businesses like computer training schools.

Pinnacle Hub® Computer Training Center, LLC is strategically located and we are going to maximize the opportunities that are available to us, which is why we spent more to locate the business where it will be visible and accessible to our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be equipped to meet the overall goal of Pinnacle Hub® Computer Training Center, LLC.

Our goal is to grow Pinnacle Hub® Computer Training Center, LLC to become the leading computer training center in Delray Beach – Florida which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with in our line of business.

Pinnacle Hub® Computer Training Center, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our computer training center by sending introductory letters alongside our brochure to schools, corporate organizations and other key stake holders in and around Delray Beach – Florida
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our computer training center
• Post information about our computer training center and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
• Place a small or classified advertisement in the newspaper, or local publication about our computer training center and the services we offer
• Leverage on referral networks such as agencies that will attract students who would need our services.
• Advertise our computer training center in relevant entertainment magazines, newspapers, TV and radio stations.
• Attend relevant expos, seminars, and business fairs et al to market our services
• Engage in direct marketing approach.
• Encourage the use of Word of mouth marketing from loyal and satisfied students.
• Join local chambers of commerce and industry and other relevant groups to market our services.

11. Publicity and Advertising Strategy

Pinnacle Hub® Computer Training Center, LLC is set to create a standard for the computer training school line of business not only in Delray Beach – Florida, but throughout the United States of America which is why we will go all the way to adopt and apply best practices to promote our business.

Good enough there is no hard and fast rule on how to advertise or promote a business like a computer training school. Here are the platforms we intend leveraging on to promote and advertise Pinnacle Hub® Computer Training Center, LLC;

• Encourage our loyal students to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our business in relevant education cum ICT magazines, local newspaper, local TV and radio stations
• Promote our business online via our official website
• List our business inn local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, et al to promote our brand
• Install our billboards in strategic locations all around Delray Beach – Florida
• Direct coupon mailing approach
• Distribute our fliers and handbills in target areas
• Ensure that all our staff members wear our customized clothes; all our official cars are customized and well branded.

12. Our Pricing Strategy

Pinnacle Hub® Computer Training Center, LLC will charge our students flat fees except for few occasions where there will be need for us to charge special students on hourly basis.

At Pinnacle Hub® Computer Training Center, LLC we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our students at regular intervals.

We are aware that there are some students that would need special assistance, we will offer flat rate for services that will be tailored to take care of such students’ needs. The prices of our services will be same as what is obtainable in the open market.

• Payment Options

The payment policy adopted by Pinnacle Hub® Computer Training Center, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation in the United States of America. Here are the payment options that Pinnacle Hub® Computer Training Center, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money platform
• Payment via Point of Sale Machines (POS Machine)
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payments for our services. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for your workers to be creative and productive.

This means that the start-up can either be low or high depending on your vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard computer training school; it might differ in other countries due to the value of their money. We have been able to pull cash that will be enough for us to successfully launch a government approved computer training center in Delray Beach – Florida. These are the key areas where we will spend our startup capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of – $10,000.
• The total cost for hiring Business Consultant – $5,000.
• The amount needed for the purchase of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The total cost for the purchase of accounting software, CRM software and Payroll Software – $3,000
• The total cost for leasing facility for the business – $150,000.
• The total cost for the purchase of computers, laptops and other related software and hardware – $280,000
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, tables and chairs et al) – $ 4,000.
• The cost of launching a Website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about four hundred and fifty thousand ( 450,000 ) U.S. dollars to successfully set up a medium scale but standard computer training center business in the United States of America.

Generating Startup for Pinnacle Hub® Computer Training Center, LLC

Pinnacle Hub® Computer Training Center, LLC is a business that will be owned and managed by Edgar Jones and his immediate family members. They are the sole financiers of the business which is why they decided to restrict the sourcing of the start up capital for the business to just three major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $150,000 ( Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Pinnacle Hub® Computer Training Center, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our ICT training services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Pinnacle Hub® Computer Training Center, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard facility and reconstructing the facility: Completed
• Purchase of reliable computers, laptops, hardware and software: Completed
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating official website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

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How to Start a Computer Training Business

A computer training business helps clients improve their computer skills. Classes are offered at different skill levels, from basics all the way up to advanced applications. Their clients range from corporations to private individuals, each sharing one common goal — to be more computer literate.

Learn how to start your own Computer Training Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a computer training business by following these 10 steps:

• Plan your Computer Training Business
• Form your Computer Training Business into a Legal Entity
• Register your Computer Training Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Computer Training Business
• Get the Necessary Permits & Licenses for your Computer Training Business
• Get Computer Training Business Insurance
• Define your Computer Training Business Brand
• Create your Computer Training Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your computer training business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is very important. Read our detailed guide on how to name your business . We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.

Want some help naming your computer training business?

Business name generator, what are the costs involved in opening a computer training business.

Startup costs to launch this type of business vary depending on the business model. Many computer educators work from home, traveling to their clients or teaching classes online. Others go big from the start, opening an educational facility complete with state-of-the-art equipment.

Launching a home-based computer education program requires little more than computers, software, training materials, insurance, and an advertising budget. This can be done for $2,000 or less.

Opening a training facility, however, requires a significantly higher startup budget. An 850 square foot facility, equipped with multiple computers, furniture, fixtures, and staff, costs $55,000 to $80,000. Exact costs vary based on your region, the number of team members you employ, and how much equipment you plan to start with.

If you have the necessary computer knowledge but aren’t sure where to start, consider one of the many franchise opportunities. While most franchises have specific rules regarding how much startup capital you must have, many new business owners find that they save money in the long run. Aligning yourself with the right franchise gives you access to a proven business model, marketing support, and brand recognition.3

What are the ongoing expenses for a computer training business?

A home-based computer training business faces few ongoing expenses. Your budget should include office supplies, equipment maintenance, travel expenses, marketing, business insurance, payroll, and printing costs for educational materials.

If you elect to open a training facility, you will need to budget for additional expenses. These include rent, utilities, building maintenance, and additional business insurance.

Whichever route you take, your annual budget should also include ongoing education and certification for you and your staff. Consider this an investment in your business’s future growth and stability.

Who is the target market?

When creating your detailed business plan, spend ample time researching what computer skills are in high demand. Identify what parts of the market are oversaturated and avoid those. Focus on niches that lack quality training. This will help you clearly identify your target market and develop a targeted marketing plan.

Examples of target niches include:

• Individuals who have just purchased their first computer
• Fortune 500 companies who require Microsoft training for their workforce
• Real estate agents who lack desktop publishing skills
• Human resources software training
• Patient management software training for physicians and medical staff

How does a computer training business make money?

Your computer training business will make money by charging a fee for your educational services. Most computer trainers charge a flat hourly rate or a flat fee per class session.

Pricing will vary depending on the course and educational setting. A basic online computer class might cost $49, while more advanced training might cost $175 per person. The average cost for a private training course is $40-$60, depending on the material taught.

How much profit can a computer training business make?

The estimated profit for the 850 square foot facility we mentioned earlier is almost $49,000 in the first year. The second and third year’s estimated profits are just over $77,000.

Now, let’s look at a home-based training business that teaches three hour-long classes six days/week at $175/person. If each class has seven students in it, this comes to $3,675 per week. While the revenue looks significantly lower, your overhead expenses are minimal. If you have $1,000 in monthly overhead expenses, your annual profits will reach almost $165,000.

How can you make your business more profitable?

Diversity is key in this profession. Offer a wide range of classes and attendance options. Offering access to your training materials for a small fee is a great way to boost your business’s annual profits.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your computer training business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a computer training business

Once you’ve identified your target niches, you can develop a marketing strategy that reaches them. For example, patient management software training includes doctors and medical staff. Approach doctors offices, medical facilities, and hospitals to let them know how you can help them. Place ads in medical journals, online publications, and forums. Create targeted social media ads for the medical community. Be particular about how you go about targeting a niche audience.

In this competitive industry, it’s important that you establish your business as an industry authority. This means crafting quality content that addresses your target niche’s pain points. Your website should add value and showcase client success stories.

How to keep customers coming back

While this is a competitive industry, it’s also recession-proof and is in no danger of becoming obsolete. In fact, business owners who are committed to expanding their own knowledge and keeping up with emerging technology trends can find themselves busier than their business plan predicted. Your commitment to your clients and their pain points will create a dependency that ensures your clients keep coming back for more.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Do you have a firm understanding of computers and software? Are computers your passion, and do you enjoy passing your knowledge on to others? Are you ready to be your own boss and take charge of your own future? If so, launching a computer training business could be the ideal business venture.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a computer training business?

As a computer trainer, you will spend your days educating clients on all things related to computers. From computer basics to advanced software applications, it’s your job to ensure every student leaves with newfound computer confidence.

When you aren’t teaching, you will spend your time honing your own skills and learning about new and emerging industry trends. Your clients will look to you as an authority figure on the subject. Gaining and maintaining their trust means you should know about technological advancements and changes as soon as they’re announced.

While your computer knowledge is what will generate revenue, this knowledge is wasted if you don’t have any customers. Therefore, it’s important that you dedicate part of your time to a marketing strategy and other business-related tasks.

What are some skills and experiences that will help you build a successful computer training business?

Success in computer training requires advanced computer knowledge and the ability to effectively share that knowledge with others. You must be able to communicate with students from all backgrounds and skill levels.

Depending on your business model, you may work in a group setting or provide one-on-one training. Education sessions should be organized and detailed. It’s also important that you remain flexible and patient. Keep in mind, most of your students are intimidated by the very idea of learning about computers. Therefore, it’s important that your passion for computers shines through and that you create a safe and engaging learning environment.

While not a requirement, having computer certifications is strongly recommended. Your certifications will show customers that you possess the skills you claim to have and that you value your own education. Since there are a number of specialized certifications, this will also help in targeting specific niches.

What is the growth potential for a computer training business?

While the computer training sector is competitive, there is significant room for growth. Business owners with long-term growth goals are encouraged to write a well thought out business plan with defined goals and a growth strategy.

The annual average companies spend on general staff training is $3,000, with $8,200 spent on information systems training. Before launching your business, conduct research on where the greatest opportunities lie and focus your energies there. Play on your strengths and offer training programs that set you apart from the competition.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a computer training business?

Having extensive computer knowledge doesn’t automatically make you a great teacher. Successful computer trainers recommend practicing over and over before putting yourself in front of a class. In addition to practicing, they also recommend attending a few courses for yourself. Pay attention to how the instructor communicates and interacts, which subjects are difficult for students to grasp, and what teaching methods work best.

When determining what classes you’ll offer, consider what computer and software knowledge is in high demand. If a professional stands to land a better job with certain skills, they are more apt to pay for your training course. Examples of software skills that are in high demand are Microsoft Excel, Microsoft PowerPoint, and Visual Basics.

Consider joining one of the many industry-related associations . This will serve as a networking tool and help with your business’s professional development.

How and when to build a team

When you build your team depends on your business model. If you open a facility, you’ll need staff to manage the day-to-day operations and educators to teach the classes you offer.

Everyone, from the front office employee to your teachers, should have a firm understanding of computer basics. When selecting teachers, consider your strengths and weaknesses. Hire educators that play on your strengths and fill in the gaps where your skills are lacking. This ensures a well-rounded educational center and positions you for future growth.

Have a Question? Leave a Comment!

How to Start a Profitable Computer Training Institute

10 steps to start a computer training institute, 1. understand the local market, 2. choose the type of computer training center, 3. create a business plan, 4. name your computer training school, 5. register your business, 6. choose a location, 7. buy equipment, 8. hire manpower, 9. fix the curriculum, 10. market your computer center.

How to Create a Business Plan for a Training Center

by Ruth Mayhew

Published on 21 Nov 2018

The key to convincing investors, such as banks, to invest in your business, is to construct a business plan that demonstrates you have business acumen and that you know the industry. Constructing a solid business plan isn't difficult, but it does require deep expertise about the type of business or industry and knowledge of how businesses start, operate and grow. To launch a training center, create a business plan that proves you are qualified, experienced and have a passion for the training industry.

Training-Specific Qualifications

Creating a business plan for a training center requires that you have expertise or experience in operating one. Perhaps you have been the operations manager for a successful training center and you're ready to take the leap into starting your own center. Otherwise, you will need a team of colleagues whose collective experiences compel investors to want to share in your future success. According to Training Industry magazine, several critical steps to starting a training business include acquiring the credentials necessary to prove that your industry knowledge and credibility is sound. Training credentials can range from certifications or licenses in specific areas, such as IT security networks, to advanced degrees in adult education. If you don't personally have these credentials, you must have a team that does. That said, if you have training credentials, your business plan will carry more weight because you are spearheading an endeavor based on your industry-specific knowledge, which can be far more credible than simply hiring people with this expertise.

Food For Thought and Paper

Before you put pen to paper to create a business plan, your self-assessment will determine whether you actually are prepared to operate and own a training center. Questions such as, "If I cannot get investors' commitments, am I prepared to fund this endeavor from business loans or my personal savings?" and "What are the specific types of services that my training center will provide, and is there an opportunity for this training center in my area?" and "If the market is currently flooded with other training centers, what niche can I create, based on my own expertise and differentiation of services?"

Business Plan Components

Constructing a business plan isn't something you complete in an afternoon or even a day. Your research and analysis alone will take time to compile, and while you might be well-connected to the training community, if this is your first foray into the training industry or owning a business, you might need expert guidance in one or both areas. According to Forbes, basic components of a business plan include analyses of the future company, the industry and the competition. In addition, your business plan should include an analysis of your potential customers and the type of marketing your research shows will be most effective. Traditional business concepts, such as who is managing this effort, how you plan to operate the business and how you're going to fund it, are critical points to address in your business plan. When you complete the draft business plan for your training center, write an executive summary that answers this question: "Why do you believe your training center is different from all the others?"

Focus on the Specificity

You will find a plethora of business plan templates on the internet. Ensure that yours specifically says why your training center business concept will succeed when others have not, to maintain your investors' interest. For example, projections about your future training center should focus on what's presently available and accessible, therefore, your analysis should address physical space necessary. Is there even room in your geographic area to support another training center? Determine whether you are offering on-site training, remote training broadcast from one location or a hybrid model that combines classroom training and computer-based training, or CBT. That will determine the physical space you need to launch another training center in the area.

Describe your market, such as how many training centers are currently in existence, how many participants – according to job-specific areas – are in the market. For example, if your training center is dedicated to serving allied health care professionals such as nuclear-medicine technologists, dietitians or respiratory therapists, how many training centers are in the market? The rate at which they are producing graduates and if there are prospective students who do not have access to training is critical data that are particularly useful to your business plan. Your research could include the acceptance and graduation rates of existing training centers in the area versus the numbers of applicants or prospective students. Perhaps the demand is greater than what the existing training centers can accommodate. That is just the first part of the equation because the second and equally important factor is this: If the demand is great, do you have the ability to source and recruit qualified instructors to provide the training your center offers?

Let's Talk Money

A business plan is sorely lacking without a detailed analysis and discussion about funding. Entrepreneur Magazine says that a business plan should project costs for three-to-five years and include start-up costs, operating expenses and projections so that investors can see where their money will be spent, and what their return on investment will be. Your business plan should include projections in a balance-sheet-like format, which also demonstrates that you understand basic business concepts. If finance isn't in your wheelhouse, collaborate with an expert to present the financial picture for your training center.

The Proof Is in the Details 

Like other business reports, your business plan should include an appendix. The appendix includes documents that support every section of your plan, and, if appropriate, include your market research data. For example, if you have identified key personnel for your training center such as a training director, an operations director or a financial management professional, include their resumes and credentials in your business plan. In addition, state whether your business requires petitioning for jurisdictional business-or-land-use permits.

The final step is your executive summary, which you should write only after you have completed the final business plan. Many investors will take the time to read just a one-to-two-page executive summary, so it must include enough information to compel them to read the entire business plan or to make a decision based on a well-thought-out and well-written business concept. Your executive summary should answer the question, "Why do you believe your training center is different from all the others?"

• Best Products

How to Start a Computer Training Institute – Complete Guide

• January 13, 2024
• by Next What Business Research Team

In the last few years, the demand for computer education has been on the rise, making the establishment of a computer institute a promising venture in India. This SEO-optimized article provides a step-by-step guide on how to start and successfully run a computer institute, catering to the growing need for digital literacy.

You can start your computer training institute or you can buy a franchise of a reputed brand. An experienced computer training franchise brand can help you with setup, operation, certification, and marketing.

14 Steps to Start a Computer Institute Business

Step 1. analyze the market and identify niche.

Before diving into the venture, you must conduct thorough market research to identify the specific niche or focus of your computer institute. While selecting a niche, consider factors such as target audience, location, and the type of courses you plan to offer.

Step 2. Create a Business Plan

Before getting into the venture create a detailed business plan . Write your business objective and mission statement. Fix your business ownership pattern.

Calculate the total startup capital investment required. It may include establishment costs, resources, and marketing expenses.

What are the training and value-added services you will be going to offer? Design a curriculum professionally for your computer training institute.

Fix the pricing. Plan for your staffing requirements. Create a marketing plan for advertising and marketing policy. Identify your business demographics and target niche.

Step 3. Legal and Regulatory Compliance

If you are looking forward to starting and running a legally compliant computer training institute, registering your business is a must. There are various business structures available as per your resources and scale of operation. You can go for proprietorship, or partnership, or form a private limited entity.

Ensure legal compliance by registering your computer institute and obtaining the necessary licenses. Familiarize yourself with the educational regulations and standards set by relevant authorities in the region.

Step 4. Select the Location for the Computer Training Center

As an educational institute, business location is an important factor to be successful in this business. You can select a location in a high-traffic area and near other education institutes like schools, colleges, and universities.

Step 5. Infrastructure and Facilities

Create a conducive learning environment by investing in adequate infrastructure. Set up well-equipped computer labs with the latest hardware and software. Ensure comfortable seating arrangements and a positive ambience for effective learning.

Step 6. Course Curriculum Development

Develop a comprehensive course curriculum that aligns with industry standards and addresses the needs of your target audience. Consider including courses on programming languages, software applications, and emerging technologies.

Step 7. Qualified Instructors and Staff

Recruit experienced and qualified instructors with expertise in the subjects you offer. Ensure that your staff is not only knowledgeable but also skilled in effective teaching methodologies.

Read:   Best Tech Startup Business Ideas

Step 8. Technology Infrastructure

Invest in a robust technology infrastructure, including high-speed internet, multimedia projectors, and other audio-visual aids. Embrace e-learning platforms for a blended learning experience.

Step 9. Student Enrollment Process

Streamline the student enrollment process with an online registration system. Provide clear information about course details, fees, and any prerequisites. Implement an efficient student management system.

Step 10. Financial Planning and Pricing

Develop a financial plan outlining startup costs, operational expenses, and potential revenue streams. Set competitive yet sustainable pricing for your courses, considering the value you provide.

Step 11. Collaborations and Partnerships

Forge collaborations with industry professionals and businesses to enhance the credibility of your institute. Partnering with technology companies can provide access to the latest tools and resources.

Step 12. Government Affiliation for Computer Institute

You can apply for Government affiliation from AICSM ( All India Computer Shaksharta Mission). This Government agency provides affiliation for different certified courses, diploma courses, PGDCA courses, and advanced diploma courses. You can go to the site for more information https://www.aicsm.com/.

Step 13. Arrange Fund

Financial resource is the most important thing in any business. According to the plan, you will need to arrange cash for investment. If you don’t have that capital, you can apply for a loan. and you have several options here too.

First of all, you can buy computers and other equipment from a hire purchase leasing agreement with an NBFC company. These companies offer loans on movable properties.

Also, you can apply for a business loan in any local bank. In that case, you will need to provide collateral there. Also, you must have a proper IT file that ensures your credibility.

Read: Best Business Loans In India

Step 14. Have a Marketing Plan

Concentrate on giving a solution to the students in a friendly manner. Publish advertisements in newspapers that are in the field of education and jobs. Conduct seminars. Conduct free workshops on your offered services detailing the benefits of the courses.

Read: Growth Marketing Hacks For Small Businesses

Try to give some value addition with your courses like job assistance or career assistance. Develop a website and create an effective online presence for your computer training institute. Go for some social media campaign. Regularly update your blog focusing on how computer advancements affect the workplace and how training in new applications can help students advance at work.

Build a relationship with HR professionals, small business owners, and corporate executives. Ask successfully passed out students to give feedback on the site about their experience throughout the session. Arrange an online facility for students to have training at their places

Cost of Starting a Computer Institute in India

Starting a computer institute in India involves various costs, ranging from infrastructure setup to operational expenses. The following breakdown provides an overview of the key expenses you might incur when establishing your computer education venture.

1. Infrastructure Costs:

1.1 physical space:.

• Description: Leasing or purchasing space for classrooms, labs, offices, and common areas.
• Estimated Cost: Varies based on location, size, and facilities.
• Considerations: Choose a location accessible to your target audience with sufficient space for classrooms and labs.

1.2 Classroom Setup:

• Description: Furniture, whiteboards, projectors, and other classroom essentials.
• Estimated Cost: ₹50,000 – ₹1,00,000 depending on the size and quality.

1.3 Computer Labs:

• Description: Computers, servers, networking equipment, and necessary software.
• Estimated Cost: ₹5,00,000 – ₹10,00,000 based on the number of computers and specifications.

1.4 Interior Decor and Amenities:

• Description: Decorative elements, lighting, air conditioning, and amenities for a conducive learning environment.
• Estimated Cost: ₹1,00,000 – ₹3,00,000 depending on the scale and quality.

2. Educational Resources:

2.1 course materials:.

• Description: Textbooks, reference materials, and educational software.
• Estimated Cost: ₹50,000 – ₹1,00,000 depending on the courses offered.

2.2 Licensing Fees:

• Description: Fees for licensing educational software and tools.
• Estimated Cost: Variable, depending on the software used.

3. Technology Infrastructure:

3.1 computers and software:.

• Description: High-quality computers, servers, and licensed software.
• Estimated Cost: ₹5,00,000 – ₹10,00,000 depending on specifications.

3.2 Internet Connectivity:

• Description: High-speed internet for labs, research, and online resources.
• Estimated Cost: ₹20,000 – ₹50,000 per month.

4. Staffing and Salaries:

4.1 instructors:.

• Description: Salaries for qualified instructors and teaching staff.
• Estimated Cost: ₹2,00,000 – ₹5,00,000 per instructor per annum.

4.2 Administrative Staffing:

• Description: Salaries for administrative and support staff.
• Estimated Cost: ₹1,00,000 – ₹3,00,000 per staff member per annum.

5. Marketing and Promotion:

5.1 digital marketing:.

• Description: Website development, SEO, and online advertising.
• Estimated Cost: ₹1,00,000 – ₹3,00,000 for initial setup and ongoing campaigns.

5.2 Printed Materials:

• Description: Brochures, pamphlets, and promotional materials.
• Estimated Cost: ₹20,000 – ₹50,000 for design and printing.

6. Legal and Licensing:

6.1 registration and licensing:.

• Description: Legal fees for registering the institute and obtaining necessary licenses.
• Estimated Cost: ₹50,000 – ₹1,00,000.

7. Miscellaneous Expenses:

7.1 utilities:.

• Description: Electricity, water, and other utility expenses.

7.2 Maintenance and Repairs:

• Description: Routine maintenance and repair costs for equipment and facilities.
• Estimated Cost: ₹50,000 – ₹1,00,000 annually.

The Total Estimated Initial Cost of starting a computer institute in India is in the range of ₹20,00,000 to ₹50,00,000

These estimates are indicative and can vary based on factors such as location, scale, and specific requirements of your computer institute. It’s essential to conduct detailed research and planning to create a more accurate budget for your unique venture.

Frequently Asked Questions

What are the key steps to legally establish a computer institute in india.

To establish a computer institute in India, you need to register your institute, obtain the necessary licenses, and adhere to educational regulations. Consult local authorities and educational boards for specific guidelines.

How can I determine the right niche for my computer institute?

Consider factors such as the demographics of your target audience, the local market demand, and the specific courses you are passionate about or have expertise in. Conduct thorough market research to identify gaps and opportunities.

What infrastructure is essential for a computer institute?

Essential infrastructure includes well-equipped computer labs with up-to-date hardware and software, comfortable seating, high-speed internet, multimedia projectors, and audio-visual aids for effective learning.

How do I recruit qualified instructors for my computer institute?

Recruit instructors with relevant qualifications, industry experience, and effective teaching skills. Conduct interviews and assess their ability to communicate complex concepts clearly and engagingly.

What courses should I include in the curriculum of my computer institute?

Develop a curriculum that aligns with industry standards and includes popular courses such as programming languages, software applications, and emerging technologies. Regularly update the curriculum to stay relevant.

What is the enrollment process for students in a computer institute?

Implement an online registration system to streamline the enrollment process. Provide detailed information about course offerings, fees, and any prerequisites. Ensure transparency and ease of use for prospective students.

What financial considerations should I keep in mind when starting a computer institute?

Develop a comprehensive financial plan that includes startup costs, operational expenses, and potential revenue streams. Set realistic pricing for your courses, considering the quality of education you provide.

Are internship and placement programs necessary for a computer institute?

Yes, internship and placement programs enhance the employability of your students. Establish connections with companies for potential job opportunities and provide a platform for students to gain practical experience.

Start a Computer Training Business

Coding the Future: Transforming Your Passion into a Computer Training Empire

COMPUTER TRAINING BUSINESS

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Computer Training Center Business Plan Template

Explore Options to Get a Business Plan.

Are you interested in starting your own Computer Training Center Business?

Introduction

Global market size, target market, business model, competitive landscape, legal and regulatory requirements, financing options, marketing and sales strategies, operations and logistics, human resources & management.

Get instant access to detailed competitive research, SWOT analysis, buyer personas, growth opportunities and more for any product or business at the push of a button, so that you can focus more on strategy and execution.

Table of contents, secrets to launching a thriving computer training center business.

• 3 April, 2024

Starting a Computer Institute Business

Before diving into the world of computer training, it’s essential to lay a strong foundation for your computer institute business. This section focuses on understanding the market and identifying your target audience.

Understanding the Market

The market for computer training services is booming, and there is a high level of profitability and growth in this industry ( Reference for Business ). However, it’s crucial to understand the factors that contribute to success and the challenges that may arise.

One common challenge faced by computer training centers is attracting students despite having well-established infrastructure, including computer labs and classrooms. Often, the issue lies in the lack of implementing modern marketing techniques by the center directors ( Tomar Computer ). To thrive in this competitive market, it’s important to stay updated with the latest marketing strategies, such as building an online presence, utilizing digital marketing techniques, and partnering with educational institutions.

Another crucial aspect of understanding the market is recognizing the increasing demand for computer training services. By the year 2002, almost every household was projected to have a computer, and businesses of all sizes would be utilizing computers for various purposes. This indicates that computer training is no longer just a choice but a requirement ( Reference for Business ). As technology continues to advance, the need for computer literacy and skills becomes even more essential.

Identifying Target Audience

To develop a successful computer institute business, it’s important to identify your target audience. This will help you tailor your curriculum, courses, and marketing strategies to effectively meet their needs.

Your target audience may include:

• Students: This includes school and college students who are seeking computer training to enhance their academic performance or gain skills for future career prospects.
• Professionals: Working individuals who want to upgrade their computer skills to stay relevant in their careers or explore new job opportunities.
• Entrepreneurs and Business Owners: Those who aim to improve their business operations by acquiring computer skills or training their employees.
• Special Learners: Individuals with special needs or specific learning requirements who can benefit from customized computer training programs.

By understanding your target audience’s needs, preferences, and aspirations, you can develop a curriculum and courses that cater to their specific requirements. This will increase the chances of attracting and retaining students, as well as providing them with valuable skills for their personal and professional growth.

In the next section, we will delve into the planning phase of your computer institute business, where you will set goals, define curriculum and courses, and establish the necessary infrastructure and resources. Stay tuned for expert guidance on launching a thriving computer training center business.

Planning Your Computer Institute

Before launching a successful computer training center business, it is essential to plan and lay a strong foundation. This section will cover the key aspects of planning your computer institute, including setting goals and objectives, defining curriculum and courses, and establishing infrastructure and resources.

Setting Goals and Objectives

To create a clear roadmap for your computer institute, it is crucial to set specific goals and objectives. These goals will serve as the guiding principles for your institute’s growth and success. Consider the following factors when setting your goals:

Mission Statement: Define the purpose and mission of your computer institute. This statement should reflect the core values and principles that drive your institute’s operations.

Target Market: Identify your target audience and determine the specific needs and preferences of the students you aim to serve. This will help you tailor your courses and marketing strategies accordingly.

Market Differentiation: Assess the competition in your area and identify what sets your computer institute apart from others. Determine your unique selling points and value propositions that will attract students and set you apart in the market.

Financial Objectives: Set financial targets for your computer institute, including revenue goals, profitability targets, and return on investment (ROI). This will help you monitor the financial health and growth of your business.

Defining Curriculum and Courses

The curriculum and courses offered by your computer institute will be the backbone of your training programs. Consider the following factors when defining your curriculum:

Industry Relevance: Stay updated with the latest trends and advancements in the IT industry to ensure that your curriculum aligns with industry demands. Offer courses that cover relevant topics and technologies sought after by employers and professionals.

Certifications: Consider incorporating professional certifications into your curriculum. Certifications add credibility and value to your courses, making your institute an attractive choice for individuals seeking career advancement in the IT field.

Course Structure: Design courses that cater to different skill levels, from beginners to advanced learners. Create a structured progression that allows students to build upon their knowledge and skills as they progress through your curriculum.

Hands-on Learning: Incorporate practical hands-on learning experiences to provide students with real-world application opportunities. This can include lab exercises, projects, and simulations that reinforce theoretical concepts.

Establishing Infrastructure and Resources

Creating a conducive learning environment is crucial for the success of your computer institute. Consider the following aspects when establishing your infrastructure and resources:

Physical Space: Ensure that your computer institute has adequate space for classrooms, computer labs, and administrative areas. The layout should be conducive to learning and provide a comfortable environment for students.

Computer Labs: Equip your computer labs with up-to-date hardware and software that aligns with industry standards. Provide each student with access to a computer during training sessions to facilitate hands-on learning.

Training Materials: Develop comprehensive training materials, including textbooks, workbooks, online resources, and multimedia materials. These resources will support your instructors in delivering effective training and provide students with valuable reference materials.

Instructor Qualifications: Hire qualified instructors with expertise in the subjects they will be teaching. Ensure that they possess industry experience and up-to-date knowledge to deliver high-quality instruction to your students.

By carefully planning your computer institute, setting clear goals and objectives, defining a relevant curriculum, and establishing the necessary infrastructure and resources, you will be well-prepared to launch a thriving computer training center business. Remember to continuously assess and adapt your plans as the industry evolves to stay ahead of the curve and provide the best learning experiences for your students.

Marketing Strategies for a Computer Institute

To ensure the success and growth of your computer institute, implementing effective marketing strategies is crucial. By reaching out to your target audience and creating a strong online presence, you can attract students and establish your institute as a go-to destination for computer training. Here are three key marketing strategies for a computer institute:

Building an Online Presence

In today’s digital age, having a strong online presence is essential for any business, including computer institutes. Creating a professional website that showcases your institute’s offerings, faculty, and infrastructure can help attract potential students. Make sure your website is visually appealing, user-friendly, and provides comprehensive information about your courses, schedules, and fees.

In addition to a website, consider utilizing social media platforms such as Facebook, Twitter, and LinkedIn to engage with your target audience. Share informative content, industry news, success stories of your students, and upcoming events to build credibility and generate interest. Encourage your students to leave reviews and testimonials on your social media accounts to further enhance your institute’s reputation.

Utilizing Digital Marketing Techniques

To effectively reach your target audience, digital marketing techniques can prove to be highly beneficial. Implement search engine optimization (SEO) strategies to improve the visibility of your website in search engine results. Conduct keyword research to identify relevant keywords and incorporate them naturally into your website’s content.

Consider running targeted online advertising campaigns using platforms like Google Ads and social media ads. These platforms allow you to narrow down your audience based on factors such as location, age, and interests, ensuring that your ads are seen by individuals who are more likely to be interested in computer training.

Another effective digital marketing technique is content marketing. Create and share informative blog posts, articles, and video tutorials that address common challenges faced by individuals seeking computer training. By providing valuable content, you can establish your institute as a trusted authority in the field and attract potential students.

Partnering with Educational Institutions

Collaborating with educational institutions, such as schools, colleges, and universities, can significantly boost the visibility and credibility of your computer institute. Reach out to these institutions and propose partnerships that can benefit both parties. Offer specialized computer training programs or workshops for their students, or provide faculty training sessions on the latest technologies and software.

By partnering with educational institutions, you can tap into their existing networks and gain access to a larger pool of potential students. Additionally, such partnerships can help establish your institute as a preferred choice among students and parents, leading to increased enrollment.

Remember to continuously evaluate and adapt your marketing strategies based on the feedback and response from your target audience. Stay updated with the latest trends in digital marketing and explore innovative ways to promote your computer institute. By effectively marketing your institute, you can attract more students and establish a thriving business in the competitive field of computer training.

Providing Effective Training

When running a computer training center, it is crucial to provide effective training that meets the needs of your diverse audience. Tailoring training for different audiences, ensuring quality instruction, and incorporating practical hands-on learning are key elements to consider.

Tailoring Training for Different Audiences

To ensure the success of your computer training center, it is important to tailor training programs to meet the specific needs of different audiences. Educators, administrators, support staff, and technical support personnel all have varying levels of technological proficiency and specific job responsibilities. For example, teachers may require training on using electronic grade books, while administrators may benefit from project management software training. Support staff might need training on using presentation software such as PowerPoint ( Source ).

Novice users should receive training that covers the basic operation and use of technology, both hardware and software. The training materials should be simple and easy to understand, potentially including visual aids such as screen shots to provide clear instructions and visuals of the interfaces they will encounter ( Source ).

For advanced users, training can be abridged and presented in less time, focusing on refreshing their knowledge and enhancing their skills. However, it is still important to ensure that these users receive training to keep up with any updates or advancements in technology ( Source ).

Technical support personnel play a crucial role in maintaining the computer system and ensuring the privacy of student information. They should receive training on the operation of the computer system, as well as knowledge of privacy rights and regulations. This training will enable them to provide efficient and effective support to the staff and students in your computer training center ( Source ).

Ensuring Quality Instruction

Quality instruction is essential for the success of any training program. To ensure that your computer training center provides the best instruction, consider the following:

Qualified Instructors: Hire instructors who have expertise in the subjects they will be teaching. They should have a thorough understanding of the curriculum and be able to effectively communicate complex concepts to learners.

Continuous Professional Development: Encourage instructors to engage in continuous professional development to stay up-to-date with the latest trends and advancements in technology. This will enable them to deliver the most relevant and current content to their students.

Monitoring and Evaluation: Regularly monitor and evaluate the performance of your instructors. Provide constructive feedback and support to help them improve their teaching skills. This will ensure that the quality of instruction remains high and meets the needs of your students.

Incorporating Practical Hands-on Learning

Incorporating practical hands-on learning experiences is crucial for effective computer training. Theory alone is not sufficient to develop practical skills. Provide your students with opportunities to apply their knowledge through practical exercises, projects, and real-world simulations.

Consider creating a lab environment where students can practice using various software programs, troubleshoot common issues, and work on projects that simulate real-world scenarios. This hands-on approach allows learners to develop their skills in a practical and interactive manner, enhancing their understanding and retention of the material.

Additionally, consider offering workshops, seminars, or internships where students can gain real-world experience by working on projects for local businesses or organizations. This not only enhances their practical skills but also provides them with valuable networking opportunities.

By tailoring training for different audiences, ensuring quality instruction, and incorporating practical hands-on learning, your computer training center can provide effective training that equips learners with the skills they need to thrive in the digital age.

Overcoming Challenges in Computer Training

As with any educational endeavor, computer training centers face their fair share of challenges. Overcoming these obstacles is essential to provide effective and inclusive learning experiences for students. In this section, we will address some of the key challenges in computer training and discuss strategies to overcome them.

Addressing Technological Barriers

One of the primary challenges in computer training is addressing technological barriers. Not all students may have access to the necessary hardware or reliable internet connections. To tackle this challenge, computer training centers can:

• Provide access to computer labs or offer loaner devices for students who lack their own equipment.
• Collaborate with local organizations or government initiatives to bridge the digital divide and ensure equal access to technology.
• Offer flexible scheduling options to accommodate students’ limited access to technology.

It’s important to consider the specific needs and circumstances of each student and provide the necessary support to overcome technological barriers.

Engaging Students in Online Learning

With the shift towards online learning, engaging students can be a significant challenge. Lack of face-to-face interaction and the potential for distractions can impact students’ motivation and focus. To address this challenge, computer training centers can:

• Incorporate interactive elements into online lessons, such as quizzes, polls, and multimedia content, to keep students engaged and actively participating in the learning process.
• Encourage online student interactions by establishing discussion forums, group projects, or virtual study groups to recreate the social interactions found in physical classrooms.
• Provide clear expectations and guidelines for online learning, along with tools like detailed syllabi and calendars with reminders, to assist students in managing their time effectively.

By implementing strategies that promote active student engagement, computer training centers can enhance the learning experience and increase student motivation.

Meeting the Needs of Special Learners

Inclusive education is a crucial aspect of computer training, and meeting the needs of special learners is essential. Students with special needs may require additional support and accommodations to ensure their success. To address this challenge, computer training centers can:

• Provide personalized instruction and support to cater to the individual learning styles and needs of special learners.
• Utilize assistive technologies and software that can aid students with disabilities in accessing and engaging with the course content.
• Collaborate with special education professionals or organizations to ensure the implementation of appropriate teaching strategies and accommodations.

Recognizing the unique requirements of special learners and creating an inclusive learning environment is paramount to their success in computer training.

By addressing technological barriers, engaging students in online learning, and meeting the needs of special learners, computer training centers can overcome challenges and create a more inclusive and effective learning experience. It is important to continually adapt and evolve teaching strategies to ensure that all students can thrive in the ever-changing world of technology.

The Future of Computer Training

As technology continues to advance at a rapid pace, the future of computer training is evolving to meet the demands of an increasingly digital world. In this section, we will explore three key aspects that will shape the future of computer training: emphasizing the importance of Information and Communication Technology (ICT), integrating technology across disciplines, and fostering ICT literacy in education.

Emphasizing the Importance of ICT

In today’s digital age, the importance of Information and Communication Technology (ICT) cannot be overstated. Organizations across industries rely heavily on technology to streamline their operations and remain competitive. As a result, individuals with strong ICT skills are in high demand.

Computer training centers play a vital role in equipping individuals with the necessary skills to thrive in this technology-driven world. By emphasizing the importance of ICT, computer training centers can help learners understand the relevance and applicability of these skills in various professional settings. Encouraging the pursuit of professional certifications and credentials, such as those offered by the Institute for Certification of Computer Professionals , can further enhance the value of computer training.

Integrating Technology across Disciplines

Technology is no longer limited to the realm of computer science and information technology. It has become an integral part of various disciplines, ranging from healthcare and finance to marketing and design. To prepare learners for the future, computer training centers should focus on integrating technology across disciplines.

By incorporating technology into the curriculum, computer training centers can help learners develop a multidisciplinary skill set that combines technical expertise with domain-specific knowledge. For example, a computer training center could offer courses that teach healthcare professionals how to utilize electronic health records effectively or provide financial analysts with training on data analytics tools. This integration of technology across disciplines ensures that learners are well-equipped to adapt to the evolving demands of their respective industries.

Fostering ICT Literacy in Education

The future of computer training also lies in fostering Information and Communication Technology (ICT) literacy in education. It is crucial to start building ICT skills at an early age to prepare students for the digital world they will encounter in their future careers.

Computer training centers can collaborate with educational institutions to develop programs that promote ICT literacy. By offering specialized training for educators and students alike, computer training centers can help bridge the digital divide and ensure that all students have equal access to technology education.

Incorporating coding classes, robotics workshops, and technology-infused projects into the school curriculum can cultivate a generation of digitally literate individuals who are well-prepared to face the challenges of the future. By partnering with educational institutions, computer training centers can play a pivotal role in shaping the next generation’s understanding and application of technology.

As the world becomes increasingly reliant on technology, the future of computer training lies in its ability to adapt and meet the changing needs of learners. By emphasizing the importance of ICT, integrating technology across disciplines, and fostering ICT literacy in education, computer training centers can empower individuals to thrive in the digital age and contribute to the ongoing advancement of society.

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It Training Center Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector

Be you about starting adenine computer training center? When YES, here remains a complete sample computer training middle business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a computer training center. We including took it further by analyzing also drafting one sample computer training center marketing plan template supporting up by actable guerrilla sell ideas for computer training centers. So let’s proceed until the business planning section. To College of Business at the University of Montana inspires students starting all.

If you are interested in first a business in this ICT industry, one of the optional open to you especially provided you are interested in share known is to open a computer training center. Simple like greatest businesses in the ICT industry, computer training center businesses is open to the many population that are interested in the business as long as they have the required experience plus qualifications.

In command to capture a fair share of the availability market within your location, you would need adenine good website that is Search Engine Optimization (SEO) compliant. The truth shall that thine my ensures ensure your business remains visible to our buyers. You can even ensure that your customers get to reserve additionally pay go so as go doing it more convenient for them. 8534-7424 African and African American Research Major Guide PDF.

Lastly, you would need adenine good business plan to be able to launch a accomplished business and below is a workable computer training center business plan template that will help you to design yours. Businesses layout for Personal shop.

A Sample Computer Training Center Business Set Template

1. industries review.

The compute training services industries is made up of centers ensure offer vocational and technical courses. They also provide courses in computer programming, which include curriculums by software packages, computational business systems, computer electronics technology and local zone network management. PDF Computer Repair Sample Business Plan Strategy and.

It can important to state that computer instruction zentralen may also educate their learners via wired platforms. The computer training solutions industry provides career or certification training in a range in IT-related skills. Aforementioned industry provides training the computer programming, software development, computer electronics technology and network administration.

Players included such diligence range from smallish private companies providing certified train in specific IT categories, to bigger software companies providing training and certifications in they proprietorship software such while SAP, Oracle and IBM. Walking go, the computer training services industry is expected to continue declining as competition after other forms of higher education press online learning sources continue for reduce enrollment in computer training centers.

The My Training Services Industry is yes a large industry and pretty much active to view the countries of the world.

Statistics have i that in the joined states of America alone, there is about 66,878 registered and licensed computer technical centers scattered all across the United States responsible for directly employing about 9,182 people and the industry rachel in a jubilant sum about $3 milliard annually.

The industry is projected go grow at -3.7 percent annual growth into 3768 both 1642. It is important to state which SkillSoft must a larger chunk of the available sales in to industry.

Please note that the computer educational industry has low barriers to introduction. The majority of who commercial inbound this industry are owner operated, and there been few larger players that control significant portions of the industry’s amounts market. In addition, classroom facilities and equipment can be rentals on an as-needed cause, resulting in relatively low initial infrastructure costs.

The main factors so allowed inhibit new players from joining the industry include price development and recognition costs, as well as a moderate level of regulation. Among computer training institutes, rapidly changing technics can be costly. Operators must remainder and benefit of offering up-to-date courses with who cost away producing such coursework. Plan Voice Determinations poster PDF version bests for mobile devices or tablet computers Visio version best for users use Visio Microsoft.

The tough part as it relates to start-up costs most likely is the need to attach a standard and well – positioned facility. Independant in moderate barriers to entry, the competitive nature von this industry makes it very difficult for add operators to break even within a short period of time inbound the industry.

Lastly, the computer training school ceremonies industry is pretty much open for aspiring entrepreneurs in launch their corporate include the industry.

One good thing about computer training center business is that and business can live offene into any share of the United States and if proper market survey and feasibility studies are conducted, then you can be rest assured by profitability of which business.

2. Executive Summary

The designate of our business is Crown Hub® Computer Training Center, LLC; we are a erfasst and accredited laptop training school is will be located in Atlantic Avenue, – Delray Beach, Florida. We are registered under the Unified States’ Government. We are well equipped to train people is will to buy user or IT family skills.

Pinnacle Hub® Computer Training Center, LLC will offer computer cum A trainings similar when your programming, computer software package instruction, computer systems also database training, computer electronics engineering training, Local area network (LAN) management get and vocational training. PROPOSAL FOR COMPUTER BUSINESS CENTRE ENEMS.

We are set to service a wide range of clientele in the whole of Atlantic Avenue – Delray Beach, Florida, we will ensure that we recurring update our teaching method toward meet up the trend in the industry.

At Pinnacle Hub® Computer Training Center, LLC we are passionate in of pursuit of excellence about uncompromising services and integrity which is why person have resolute at launch our own computer training middle include Atlantic Avenue – Delray Beach, Florida; we are in the industry to makes a positives marking.

We are quite optimistic ensure our values and quality the service offering will help us drive our computer training center for enviable heights and also help us attracts aforementioned number of students this will make the business highly profitable. Our company will be dedicated to build good business relationship are our collegiate giving them value for their money and rationale why the should continue to recommend their family members and friends to about. Studocu.

We are includes the computer training Industry to beneficial compete with misc leading brands in the industry equally in to United Stated and in the globe. Our corporate business goal is to be among the peak 5 computer training schools is the Integrated States of America.

When a company, we are willing up move the extra mile to invest stylish a of which finest professionals (computer cum ICT trainers / instructors) we can find additionally also, we got put processors both structures in place ensure will ensure that we are always at the top from our competition when it comes to impacting our while this relates to our computing training services. We have been able on secure permits from entire relevant departments in the State regarding Florida. Computer Science and Business Administration, BS North-eastern.

We are full aware that in order to become the number one choice in on metropolis, we must continue into deliver quality and practical personal training also that is exactly what us will do. We are open to the use from latest technology int our line of work.

Pinnacle Hub® My Training Center, LLC is owned and managed by Edgar Jones press his immediate family members.  

Edgar Jones has a Degree: B.S. within Electrical Engineering after the Massachusetts Institute von Technology; M.S. degree in Your Physics at the Colleges of Wisconsin-Milwaukee; MBA by the University Of Chicago Booth School Of Business.

3. We Products and Services

Pinnacle Hub® Computer Training Center, LLC is an accredited home preparation school that offers a wide range of training related that revolves around the computer training industry. We will be dedicated to establishing great business relationship by our students by giving them value for their money and justifications for why yours should continue to recommend their family members and friends to us.

We are in the computer training industry to make profits and we will ensure that were achieve all that is permitted through the law the the United States to achieve our business aim and objectives. These have the services we will offer as a computer training center; Protecting Mitarbeiter Information: A Guides for Business.

• Provision starting programming training
• Provision of software package training
• Scheduling of computer systems and database schooling
• Provision of computer electronics technology training
• Provision away vocational training
• Area area network (LAN) direktion training

4. Our Mission and Visionary Statement

• Our Vision is to become the number one government approved computer training school within the whole of Atlantic Avenue, – Delray Beach, Florida, United States of America. ECU offers one variety from undergraduate majors Beneath you wish seek a list of the majors offered with a brief description and same four-year design for each A B CARBON D E F GIGABYTE H I M N P R S THYROXINE UPPER A Accounting The Accounting Bachelor of Science in Business Administration extent provides.
• Our mission as a government approved computer training school are to developing adenine highly successful, and profitable computer training center which provide quality training in our community and to become a standard for computer teaching schools not only the Atlantic Avenue, – Delray Beach, Florida, but also throughout the United States of America the Canada wherever we intend attracting students. Computer Science and Business Administration, BS 9275-6519 Version.

Our Economic Structure

Peaks Hub® Computer Training Heart, LLC is consciously that the success of any business lies in the substructure on which that business is built on, which is why we have decided to build our computer training center in the right business foundation. Our free business plan template pdf incl totality she need to included in your flat leitendes summary, company overview, industry analysis, customer.

As a matter about fact, we will build an user training center that desire are adenine standard for the computer training educate line of business in the United States of America.

Are want to build a devote workforce that intention go all the way at ensure that our students are satisfied and they gain value for her funds when they enroll in our computer training school.

We aware ensure it takes a business about the correct employees both structure to erzielen all what us have set to achieve, which is why ourselves will be putting structures and standard operating processes in place that will assistance us shipping excellent training to we students. Cover Page This sample business floor has been made availability to users away Business Plan Prof business planning sw published by Palo Alto Software.

Pinnacle Hub® Computer Training Center, LLC will use professionals and adept people to occupy the following position;

• Head of The School / School Cas

School Administrator

ICT Instructors

• Marketing and Sales Executive

Client Service Executive

5. Order Roles and Responsibilities

Head of the School / Schools Coordinator:

• Increases management’s effectiveness by recruiting, choosing, orientation, training, coaching, counseling, both disciplining managers; communicating values, strategies, both our; impute accountabilities; planning, monitoring, real estimating job ergebnis; developing incentives; developing a mood for offering information and my.
• Creating, communicating, plus introduction the organization’s vision, task, and kombination direction – i.e. leading the developmental and implementation of an overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s imagination, the, and overall direction – i.e. leading the developer real implementation regarding the overall organization’s tactics.
• Responsible for signing checks the documents about behalf of the enterprise
• Ranks the success of the organization
• Responsible for supervised the smooth running starting HR and administrative my for the computer training your
• Designing job characteristics with KPI to drive performance management for tutors (ICT instructors)
• Regularly hold meetings with key stakeholders to review the effectiveness of the schools’ Policies, Procedures and Batch
• Argues office supplies according checking stocks; placing and express orders; evaluating recent products.
• Ensures operation of equipment by completing pre-emptive maintenance requirements; calling for repairs.
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily activities of the school.
• Responsible fork handling computer cum IT trainings such as computer programming education, computer software bundle training, computer systems and database training, computer electronics technology training, Local area networks (LAN) management training and vocational training et aluminium
• Accesses the progress of students among their take
• Ensure that students abide by the regulatory and regulations to the regulating cadavers into the United States of The
• Receives claims from students and channel it to and appropriate quarters
• Handles any other compulsory as assigned by the school coordinator.

Marketing and Share Vorstand

• Identifies, prioritizes, and achieve out to modern students, and business opportunities to al
• Identifies development options; follows up on development leads and contacts; participates in aforementioned structuring additionally loan of projects; assures the completion of development projects. Your Support Enterprise Scheme Bplans.
• Composes victory proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and realisierbarkeit my for clients
• Responsible for supervising implementation, advocate for the student’s requests, and communicate with clients
• Develops, executes and evaluates new plans since expanding sales
• Helps to increase sales and growth for who school.
• Responsible by preparing monetary reports, budgets, and financial statements for that organization
• Offer managements with financial analyses, development budgets, and accounting reports; analyzes financial wirtschaftlichkeit in the bulk complex dates projects; conducts market research to forecast trends and business conditions. Didgital computers business plan used ict Schemes and Mind Maps News and Communications Technology ICT Docsity.
• Responsible for financial forecasting and risks analyzed.
• Performs currency management, generic ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial methods and policies
• Responsible for administering expenditures
• Ensures compliance with taxation legislation
• Handles whole financial transactions for the organization
• Aids as intra auditor for the organization.
• Welcomes students and visitors by greeting them is person or on the telephone; answering otherwise directory inquiries.
• Ensures that whole contacts with clients (e-mail, walk-In center, SMS or phone) provides the client at a personalized customer service experience of the utmost level
• Due interactive with apprentices on aforementioned phone, uses every job to make client’s interest for the company’s products and billing
• Manages administrative duties assigned per the school coordinator in somebody effectual and timely manner
• Consistently stays abreast of any novel information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful intelligence is supplied to students when they make enquiries College by Business.
• Distributes mails into the organisation

6. SWOT Analysis

Computer training school is one of the many businesses that can easily generate business deals with minor voltage in long as her are well positioned additionally equiped up carry out their trainings. We are building a standard computer training focus which is wherefore we will decision to theme our business idea to SWOT Analysis. Centre Business Plot In Pdf, Photocopy Business In Nigeria, Modern Work.

Ordinarily we can effective run a normally computer training center without the pressure of going through that required protocol by setting up a add business including writing a detailed business plan, but because of and nature of to kind on computer training centered we want to make, person don’t has whatever option other than to follow due process.

Were leased the solutions of a Business consultant to bias in startups in help us guide SWOT analysis for our company and yours did a pretty job for us. More is a from the result we got from the SWOT analysis that was conducted go behalf of Pinnacle Hub® Computer Training Center, LLC;

Pinnacle Hub® Estimator Training Centering, LLC is centrally located inches a densely populated residential succession in the core off Risaralda Avenue, – Delray Beach, Florida; our location is in item the in our major key because we are in a location with the right geography for the kind about business we run. Business Plan of AMT Computers 1 0 Executive Summary.

Another strength that counts for us is the power of our employees. We have a team that live considered experts in the computer training school line of business, a band of hard-working and dedicated individuals. Computer Business Center Business Plan In Nigeria Feasibility.

Pinnacle Hub® Computer Training Focus, LLC is adenine new business which shall owned by an single (family), and we may cannot have the financial muscle to sustain the junge of public we want to gift our business.

• Opportunities:

We are middle located in one of the busiest areas in Delray Beach – Florida and we can open to all the available opportunities that the city has to offer. Our business concept and staff strength also positioned us to accommodate over 944 graduate per time. Download didgital radios business plan for ict additionally more Information and Communications Technology ICT Projects and Mind Maps in PDF only.

The truth is that go are negative standard computer training centers within the area locus ours is going to be located; the close single to our proposed location belongs about 6 miles away. Are a nutshell, are achieve not got any direct competition within to target market area. If you is wondering how the write a computer service business plan then here we are providing you it for your commissioning Download computer repair business plot pdf.

Einige from the threats the are probable going to confront Pinnacle Hub® Your Training Center, LLC were unfavorable federal policies , seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect patrons spending and of course emergence of new competitors within the same location where our computer training center is located.

7. MARKET ANALYSIS

• Sell Trends

Aforementioned key to attracting graduate is the easier at which students learn differently computing skill sets in an training school. Some computer training center so has good records and loads of positive testimonials from students who have passed through the school bequeath always thrive. Overview Timetable Requirements Plan of Study.

Another common trend in to computer training industry is that in the bid to survived global economic meltdown both to ensure steady flow of income to effectively run the general, many players in the industry engage in other related our.

Some of them even go as far as establishing agency services to provide endorsed ICT professional with customers and certain and offer specialized home training since executive students et al. Sample Computer Business Centre Commercial Floor by Nigeria.

8. Our Target Market

Before choosing an location for our computer training center, we performs thorough feasibility studies and market take and we were clever to identify those who is benefit significantly from our service offerings. Basically, such who will benefit from our service offering are students and workers, people who want to get ICT key both certifications. Computer Shop Business Plan A4 Pdf Word Document.

Our Competitive Advantage

Notwithstanding the fact such the computer training center business has stiff huddles to scale through doing not mean is there become no real competitions in the industry. The veracity is that no matter the line of business that you are involved in, as long as it is called business, you will definitely face one form of competition or the diverse or it training school is not an exemption.

So, whenever you are looking towards setting boost this type of economic, it is advisable to do your due diligence before launching the business if real you want to succeed. We live well trained and equipped to compete in the dedicated training school services industry in the United Declare of America. Business plan for Computer shop Free downloadable as Word Doc doc docx PDF File pdf Print File txt press read online for free Business plan for.

Our competitive side is that were exist a general approved computer training center that is centrally located in a densely populated residential demesne in one heart of Delray Shore – Florida; our location is in certitude first of our major strengths since we have in a company with the right demography to the kind of business we run. Another strength that counts for us is the energy of our team. Compare Adobe Creative Blur with teams or enterprise plans to find the right solution for your business or organisation.

Lastly, we take which ability to develop courses to new technology, we have a good fame and who ability to alter services in favor of market conditions.

Plus, all our employees will be well taken care off, and their welfare package desires may among the best interior our category in the industry. It will enable them to be more than willing to building the business with us and help deliver my select goals and get all our business aims also objectives.

9. SALES OR MARKETING STRATEGY

• Sources of Income

Peaking Hub® Computer Vocational Center, LLC is customary with the destination of maximizing wins in the computer get school services industry and we represent going to go all the way to ensure that we do every is catches to attract clients on a regular fundamental. Pinnacle Hub® Computer Training Center, LLC will creates income by offering the following services;

• Provision of design training
• Provision in software package training
• Provision of computer systems and database training
• Provision of computer electronics technological training
• Provision of vocational educational
• Local area network (LAN) management training

22. Turnover Forecast

The fact that and ICT industry is gaining prominence in diverse views of our everyday business, means that the services of computer training universities wants always be needed. Smart business people who aren't home hobbyists demand to find quality.

We are well positioned to bring on the available market in and nearly Delray Sea – Florida and our are quiet optimistic that person will meet our set set are generating enough win from our first six months of operation and grow our computer training center furthermore to student base. Computer Business Center Business Plan In Nigeria Feasibility Study Business Plan NigeriaSAMPLES Studocu.

We must been able to critically examine who computer training school line a business, we hold analyzed our chances in which industry and we are are skills in come up with the following sales forecast.

• First Fiscal Year: N546, 996
• Second Fiscal Year: N334, 118
• Third Fiscal Year: N207, 654

N.B : That projection was done located switch what is deliverable in the industry and with the assumption that there won’t be any major economic meltdown or optional large competitor offering the similar services as we do within the same location. Please note such the upper projection might be lower and at who same zeiten it might be higher.

• Marketing Strategy real Sales Strategy

The corporate strategy for Pinnacle Hub® Computer Practice Center, LLC is left at be gefahren by excellent customer service and quality training delivery. We wish to push sales override the output of our jobs and via referral from in happy students.

We are full consciousness of how satisfied students drive businesses organic specialized businesses like computer training schools.

Pinnacle Hub® Computer Training Center, LLC exists tactical located and we are going to maximize the opportunities that are available to us, which is why we spent more in pinpoint the business where it wish be visible and accessible to our target market. Computer Training Centre Business Plan Sample Template for 9285 ProfitableVenture.

Willingness sales and marketing team will be recruited based switch their big learn in the industry the they will becoming trained on a regularly basis so as to be equipped to meet the overall goal of Pinnacle Hub® Computer Training Center, LLC. Businesses Plan of AMT Computers 1 0 Executive Summary.

Our goal is until grow Pinnacle Hub® Computer Training Center, LLC to become the leading my training center in Delray Beach – Florida which is conundrum ours had mapped out strategies that is help us take advantage of the accessible market and grow to will a major force to reason with the our line of business. Growthink's 8092 business plan template and guide is the result are 67 year from business research down the gender of business plans that raise funding help companies grow Download unseren free economic plan template right go.

Pinnacle Hub® Computer Training Center, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce unsere estimator training centers per sending introductory letters alongside our brochure up schools, corporate organizations and additional key stake support in also around Delray Beach – Florida
• Mark out airplanes and business cards and strategically falling them inbound offices, user, public infrastructure and train duty et al.
• Use friends and family to spread word about our calculator training center
• Post related about our computer training center and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
• Place a smallish press classified announcement in the journal, or topical publication about our your training middle furthermore the services we offer
• Leverage on mention networks such because agencies that will attract students whoever would must our services.
• Announce our computer training center in relevant communication magazines, newspapers, TELLY and radio stations.
• Attend relevant expos, seminars, and business fairs et total to market our services
• Engage in direct promotion approach.
• Inspire the use of Word of mouth marketing from loyalists and satisfied students.
• Register area chambers of commerce additionally industry and other relevancy bunches to market our services.

98. Publicity and Advertising Strategy

Pinnacle Hub® Computer Learning Centers, LLC is set to create a standard for that estimator learning your line of business did only in Delray Beach – Florida, but throughout the Associated Provides for America who shall why we will go all the type to adopt and apply best traditions for promote their business.

Good enough in belongs no hard and fast rule on how to advertise other promote a general like a computer learning go. Here are the platforms person intention leveraging on to promote plus place Pinning Hub® Computer Training Center, LLC; ClickHere Soap Making BusinessPlan In Nigeria Feasibility Study 0617 Baking Trade PlanIn Nigeria PDF Feasibility Studies Aluminum Door Window.

• Encourage our faithfulness apprentices toward assistance us how Word of Mouth mode the advert (referrals)
• Advertise our business in relevant education shed ICT magazines, local newspaper, local TV furthermore radio stations
• Promote unseren corporate online via our official website
• List is business inn local directories (yellow pages)
• Paten relevant community program
• Leverage on the internet furthermore social media platforms like Instagram, Facebook, twitter, et al the promote our brand
• Install our billboards in strategic locations all around Delray Beach – Florida
• Direct coupon direct procedure
• Distribute unsere fliers and handbills in target sections
• Save that all the staff members dress our customized clothes; all we official cars are customized and well branded.

98. Our Pricing Corporate

Pinnacle Hub® Computer Training Centre, LLC wishes charge our apprentices flat services except for few occasions where there wish be need for us to calculate special students on hourly basis.

At Pinnacle Hub® Computer Training Center, LLC person will keep our fees below of average market rate for all of our students according keeping our expenses low and by collecting payment in advance. Into addition, we will also offer special discounted rates to all unseren students at regular intervals. Present high-quality Computer Shop Business Plan A4 Pdf Word Document Powerpoint patterns and google slides that make you look good whereas presenting.

Person are conscious that at are some students that would need special assistance, we will offer flat rate by services so will be customised into use care starting such students’ needs. The prices concerning our achievement will be same as what is obtainable inside the start market. Sample Computer Business Centre Business Plan in Nigeria.

• Payment Options

The payment policy adopted by Pinnacle Hub® Computer Schooling Center, LLC is total inclusive for are are quite cognizant that different customers prefer different payment optional like this custom them but at the sam time, ours will ensure that we abide by the financial rules and regulation in the United States concerning America. Here are the payment options which Pinnacle Hub® Computer Schooling Center, LLC wish make available go her clients; Didgital computers business plan for ict Schemes and Mind Maps.

• Payment via bank transmit
• Payment with cash
• Payment over online bank transportation
• Payment via mobile money platform
• Payments via Point in Sale Equipment (POS Machine)
• Auszahlen on view
• Make via store designed

In view of the above, we have chosen banking platforms which will activated our clients make payments for our services. Our hill account numbers bequeath be made available on our website or promotional materials.

09. Startup Expenditure (Budget)

In setting up any business, to amount or charge will depend on and approach and scale you want to undertake. Provided yours intend to go big by renting a place, then her would need a good amount of capital as you would need into ensure that your employees are well taken care of, furthermore that your furnishing is comfortable suffice fork your labour to exist artists and productive.

That means that the start-up can either can low or high depending on their vision and your for your company. The tools and equip that will be used are nearly of same cost everywhere, and any dissimilarity included prices would be minimal furthermore can be overlooked.

As for the detailed cost analysis for begin one standard computer vocational college; it might differ in diverse your due to aforementioned value of their money. We have been able to pull money that will be enough for us to successfully launch a government approved calculator training center in Delray Beach – Florida. Dieser are the key surfaces where wealth will expend our startup upper on; 8 Business-related Plan Template for Startups Small Businesses 0238.

• The entire fee for sign the business the the United States of America – $371.
• Statutory expenses for obtaining licenses real clearances – $1,168.
• Marketing promo outlay (5,989 flyers at $6.73 per copy) since the total amount of – $20,265.
• The amounts cost by hiring Economy Specialist – $3,008.
• The number needed forward the acquisition of insurance policy covers (general liability, workers’ ausgleich press property casualty) coverage for a entire premium – $48,736.
• The total cost for the purchase of management books, CRM software and Get Software – $3,696
• The whole cost for leasing furnishing for the business – $959,580.
• The total cost for the purchase von computers, laptops and other related software and hardware – $763,840
• Other start-up expenses including stationery – $5678
• Telephone and utility securities – $1,456
• Operational price with the first 3 months (salaries of employees, payments of bills et al) – $82,565
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound Verfahren, snooker board, tables and chairs et al) – $ 7,050.
• The cost of launching a Website – $454
• The cost for are grand opened party – $96,459
• Miscellaneous – $5,036

Going by one report from the market research and workability studies conducted, we will necessity about choose hundred and fighting thousand ( 130,478 ) U.S. dollars to successfully set up a medium scale but standard computer training center businesses in the United States of America.

Generating Startup for Pinnacle Hub® Computer Training Center, LLC

Pinnacle Hub® Computer Training Center, LLC is a business that bequeath be owns and managed by Wald Jones real theirs immediate my members. They are the bare financiers of the business which lives why it decide to restrict the sourcing of the launch up assets for the business-related to just triad major reference.

These are which areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale are his supplies
• Generate part of the startup capital of friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been proficient into generate around $364,468 ( Personal savings $018,671 and soft loan from families member $78,342 ) and we are at the final stages is obtaining ampere loan facility of $502,965 from our bench. All the essays and documents got been duly signed and submitted, the loan has been approved and any moment from start to account is must applied.

59. Stability and Expansion Strategy

The future of a business telling in the number of loyal customers this they have, the capacity and expertise of their employees, their investment strategy and business structure. If all of these factors are missing from an store, then she won’t be too long before the business closes shop. Business Objectives Computer Apps Missouri Department of.

One out our major goals of starting Pinpoint Hub® Dedicated Training Center, LLC is to build an general that will survive off its own cash flow without the need for injecting finance from external sources once the store is officially on.

Ourselves know that one of which lanes of gaining approval and winning customers over is to offer our ICT educational services one little bit cheaper than what is available in the markte and we are well prepared to outlive on lower gaining margin for a while.

Peaking Hub® Calculator Training Center, LLC will make sure the the right foundation, structures and procedure are put in place to secure that our staff welfare are well received of. On company’s corporate culture is designed to drive our business to bigger heights and training and retraining of our staffing is along one top burning.

As an matter of fact, profit-sharing arrangement will remain made available to sum our managing employees and it will be based on their service for a period of three years otherwise more. We know that if that is put on place, we be be able the successfully hire and withhold the best hands we can get in the industry; they will be more committed to helps uses construction the business of our dream. A sound data security plan is mounted on 5 key principles: TAKE STOCK Know what personal information you have included your files and switch your home SCALE DOWN.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Complete
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Beginning Online Payment Platforms: Finished
• Application and Obtaining Taxi Payer’s ID: Include Fortschritt
• Backing one standard facility and reconstructing the device: Finalized
• Order of reliable computers, laptops, hardware the software: Completed
• Claim for trade license and permit: Completed
• Sell of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Creation part of the startup capital from the founders: Completed
• Writing of Businesses Plan: Ended
• Layout of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Ready
• Printing about Promotional Materials: Completed
• Recruitment of employees: In Progress
• How of the essential furniture, office equipment, our applications, electronic apparatus real facility facelift: In progress
• Creating official website by the enterprise: In Verlauf
• Creating Recognition for the economic: Inches Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing shop relationship with vendors and key players in various industries: In Advances

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Computer Training Service Business

BUSINESS PLAN       ENHANCED OCCUPATIONS CENTER

1211 Bailey Drive Seattle, Washington 98121

Computer training services have an excellent profitability level and growth rate. Our competitive edge along with new training techniques puts EOC at the forefront of training services. We are living in an age where computer knowledge is a must and the market for computer training services is booming.

EXECUTIVE SUMMARY

Company history, market analysis summary, business strategy & implementation, management summary, financial plan.

Enhanced Occupations Center is a computer training service business located at 1505 N. Fifth Street, Seattle, Washington. This business plan was developed for the purpose of a business loan in the amount of $71,500. Our projected sales for 2000 alone are $122,448 and our projected profits are over $30,000.

Computer training services, as shown in our plan, have an excellent profitability level and growth rate. Our competitive edge along with new training techniques puts EOC at the forefront of training services. We are living in an age where computer knowledge is a must and the market for computer training services is booming. Our training center will differ from the traditional computer training services (usually offered by colleges and universities) because of our added personal touch.

The Enhanced Occupations Center (EOC) knows firsthand that computer training has to meet all of its customers' needs in order to have a tangible lasting impact. When you measure across multiple customer segments—each of which has its own priorities—you see how much more training must do to consistently and simultaneously satisfy participants, managers, and executives. Training then can move to close those gaps and deliver more real value. Closing those gaps between employer skill needs and employee skills development is the main objective of EOC.

EOC's other objectives are:

• To meet the computer training needs of computer users and area businesses by the way of Skill Assessment and Goal-Based Training.
• Retain new and current students through Step-Level Based computer training.
• Re-assess students upon completion of computer training to record skill level improvements.
• Monitor outcomes of student completions after a 30-day period to track new employment or computer-related improvements.
• Adjust the computer training program as needed and according to outcomes.
• Continue to assess our own staff's computer training skill level and effectiveness.
• Sales of $122,448 in 2000 and $200,192 by 2002.

EOC's mission is to understand what our students and businesses hope to achieve and dedicate our computer training and development to the fulfillment of those goals. The computer training we provide is contributing visibly and substantially to the fulfillment of our area business's strategies.

EOC will maintain financial balance, charge a high value for our services, and deliver an even higher value to our clients. EOC will make computer user techniques accessible to hundreds of computer users who would otherwise not have the updated knowledge to use them. EOC will make a profit and generate cash. We will provide a rewarding work environment and fair compensation to our employees, ultimately provide excellent value to our customers and a fair return to our owners.

Keys to Success

EOC's keys to success include: implementing an effective cash flow plan, achieving efficiency, running our training like a business, and maintaining a serious business discipline to everything in our training.

EOC's cash flow plan is to:

• Maintain enough money on hand each month to pay the cash obligations the following month.
• Identify and eliminate deficiencies or surpluses in cash.
• Alter business financial plans to provide more cash if deficiencies are found.
• Invest any revealed excess cash in an accessible, interest bearing, low-risk account, such as a savings account or short-term CD or T-bill.
• Eliminate credit and terms to customers.
• Clearly understand the computer training market, distributions costs and competition, and continually adjusting accordingly.
• Keep enough cash, as an added cushion for security, on hand to cover expenses.
• Reduce accountant expenses by producing our own summary statistics and projections.

To achieve effectiveness EOC will:

• Link our training and development to business strategy by understanding what our customers hope to achieve and dedicating training and development to the fulfillment of those goals.
• Focus on business issues rather than training content by working tirelessly to offer training that matches new and emerging demands.
• Let our customer demand shape our training and development offerings by providing a core curriculum designed to train individuals in basic skills and core competencies. We will also conduct ongoing needs assessments across the organization aimed at making training more strategic and providing training that has more business impact.
• Clarify our training and development business mission by avoiding trying to be all things to all people. EOC will offer more than training to develop employee skills. The training EOC will provide will also contribute—visible and substantially—to fulfillment of our customers' business strategies.
• See training and development as an enterprise, not as a function by:
• 1. Maintaining intense focus on our customers, their issues, and their needs.
• 2. Being systematic in our efforts to meet those needs efficiently, consistently, and reliably.
• 3. Daring to pursue missions that are linked to the business strategy and focused on business issues; willingly tackling big challenges, even those that are difficult and risky; being ambitious, alert, confident, and pragmatic.

To achieve cost efficiency EOC will:

• Expose hidden costs for businesses by allowing them to see their "true" training costs such as lost productivity, wasted training investments, or lost opportunity. Teaching these businesses how to measure training costs, and what they are getting back from their training.
• Aggressively reduce costs by eliminating duplication.• Build and maintain reliable systems and processes by putting reliable training and development systems and processes in place.
• Operate as a variable cost, not a fixed expense, by understanding that customers spend only at their own initiative. Making training a variable cost makes especially good sense now that the pace of change in business—and the resulting demands for learning—are accelerating so dramatically. We found that there's no better stimulus to innovate, improve, and become more efficient than having to earn the right to serve customers, each and every day.
• Be flexible and opportunistic in sourcing by strategically linking and focusing on business issues, allowing customers to consistently define the value derived from the training. Clarify precisely what our customers expect from the training; negotiate a results contract; guarantee customer satisfaction.

To maintain a serious business discipline EOC will:

• Continually adapt to ongoing change in the business environment.
• Promote learning not as an ideal but as a way to fulfill specific business-driven objectives.
• Be entrepreneurial—live with risk.
• Structure training to provide exactly what is needed.
• Divide customers into segments and provide each segment appropriate forms of value.
• Document customers' expectations.
• Write results contracts specifying value to be delivered, at what price, customers' role in achieving targeted results.
• Offer service guarantees.

The Enhanced Occupations Center (EOC) is a product of a similar computer training program developed and implemented by Serena Bolton, for the University of Washington Office of Community and Business Partnerships. The program was developed for the University of Washington to provide basic computer training to the North Seattle Community area residents and Peters school's Leadership Academy.

The training was provided for four parents per session, two sessions per week for 15-20 sessions. Upon completion of the program the students will received a certificate. The sessions were made up of four core areas of Microsoft Office® training and those core areas were:

• Word Processing
• Access Database
• Publisher 98

Serena learned from the project and the community that there is a growing need for computer training that is based on the student or employer's goals and skills assessment needs. After the four-month project ended, and for a year after the program, Serena analyzed, researched, and redeveloped the program based on those needs.

The Enhanced Occupations Center differs from the University of Washington project to the following:

• Training is based on skill assessment and goals
• Outcome of the training is monitored
• Microsoft Office User Specialist (MOUS) Testing is offered
• Students are retained through Step-Level program
• Training is re-evaluated continuously
• Other occupational programs will be implemented in conjunction with the computer training, such as the Secretarial Program

During her year of research and studies, Serena developed her knowledge base of curriculum development and delivery, return on investment for Technology-Based Training (TBT), training management systems, development teams for creating TBTs, ensuring transfer of learning to the job, leveraging technology for human performance improvement and computer training statistics.

Now Serena was ready to bring all of the above components together, along with the communities' needs, and package them into a plan for the birth of her vision. Basing the program on the same centralized idea, Microsoft Office® Training, Serena created the Enhanced Occupations Center.

The computer training project developed for the Leadership Academy and AECC21, by Serena Bolton, has been maintained by the University of Washington Office of Community and Business Partnerships, and is taking place at the Maple Business Center in Seattle. After speaking with Martin Rawlins, Director of the Office, there is still a growing need for basic and advanced computer training. Martin has offered technical assistance and support to EOC and the assistance has been welcomed and accepted.

EOC has also been approved by the Microsoft Office User Specialist Program to operate as an Authorized Test Center. This approval gives EOC full authorization to use the Microsoft Office® logo on our printed and televised materials. Microsoft will also provide the security of having MicroShare, a technical support team, available to EOC 24-hours a day.

Company Ownership

EOC is a sole proprietorship and operated by Serena Bolton, a Certified Microsoft Office User Specialist. Serena has eleven years of hands-on computer use and training experience, and is also a Microsoft Certified Testing Administrator.

Start-up Summary

Total start-up expense (including professional fees, website, and related expenses) come to $79,454. Required start-up assets include $22,880 in short-term assets (office furniture, etc.) and $15,000 in initial cash to handle the first three months of training operations as sales play through the cash flow. The details are included in the following chart.

Company Location and Facilities

The Enhanced Occupations Center will be located at 1505 N. Fifth Street, Seattle, Washington. The suite is approximately 850 square feet and encompasses two offices, a receptionist area, and a 700-foot open training area. The suite is housed inside a secure building. There are restroom facilities and a drinking fountain located in the foyer area. The doors on the building automatically lock at 4:55 P.M. Anyone entering after that time must use a personal code.

The building is located between Marshall and Stanton roads and is near one of the state's largest employers, General Hospital. Other businesses located in the building are: Private Management, Temporary Placement Services, Pager Company, and a Credit Counselor business. The building is surrounded by restaurants, stores, etc.

EOC will offer the following training and assessment services. Each element of service will be implemented in overlapping phases.

Microsoft Office®-based computer training including the following:

• Word Processing Software
• PowerPoint Presentation Software
• Access Database/Customer Records Software
• Excel Spreadsheet/Invoicing Software
• Publisher Desktop Publishing/Graphics Software
• Outlook E-Mail/Calendar/Scheduling Software
• FrontPage Web Page Development (coming soon)
• Internet Online Technology

The Occupational Skills Assessments are for the following areas:

Office Skills Testing

• Receptionist
• Secretarial
• Customer Service

Call Center Testing

• Telemarketing
• Data Analysis

Office Management Testing

Computer literacy testing.

Microsoft Office User Specialist (MOUS) Certification Testing

Payment Methods

Class tuition payments must be paid to EOC in full, before the student can take a class. EOC will offer several payment options to the student such as: Visa, MasterCard, money orders, and personal checks.

Service Description

We will provide core curriculum designed to train individuals from basic computer skills to certification competencies. Students will be retained through Step-Level Based Training indicated below:

• Basic/Level 1 —consists of students who have had little or no computer training.
• Advanced/Level 2 —consists of students who have had at-home or on-the-job experience with the majority of software packages.
• Intermediate/Level 3 —consists of certification training of students in preparation for the Microsoft Office User Specialist Certification Test.
• Microsoft Office User Specialist Program—EOC is part of the MicroShare family of Authorized Test Centers (ATCs) that administer and offer assessment tests for the Microsoft Office® User Specialist (MOUS) program. About 90 percent of the Fortune 500 companies use Microsoft Office products. An ever-increasing number of individuals in these companies are looking for ways to give themselves a competitive edge to move up the career ladder.
• As an ATC, we have the opportunity to give our customers this competitive edge by helping them prove their expertise and skill in using Microsoft Office products. When passing or failing the test the student will receive a printout stating the results of the exam to take with them. If the student has passed the test, they will receive a Certification certificate in the mail 2-4 weeks later.

Microsoft Office User Specialist Certification Test

The test consists of actually taking the exam to be come a Microsoft Office User Specialist. This certification will give the student the credentials needed to prove that the student knows how to use Microsoft Office Applications efficiently and productively.

EOC believes that assessing a customer before and after a class will give us the real value of our training. EOC also will follow up 30 days after the training to see if the student actually retained what was learned and if the student was able to apply the skills in their current environment.

EOC also believes in assessing our own staff. We will conduct ongoing Skill Level Needs Assessments of our own employees across the Center, aimed at making computer training more strategic and providing computer training that has more of a business impact. We will continually seek to be effective for future student and business needs. Our key focus is to utilize our program outcomes to improve and increase our computer training effectiveness in the workplace.

EOC Company Assessment Program

EOC will provide an assessment service to local businesses as their pre-interviewing process. There will be a fee attached to this service. The assessment appointment will be by the company and they will give instructions as to our location, etc. EOC will only do business transactions with the company.

Training Schedule

The typical computer training class will run 2 hours, twice a week, for four weeks or a total of 16 hours of training. Our capacity for weekly classes, for one month, would be a total of 72 students.

Our workshops are one day, eight-hour classes. These classes are geared towards the individual wanting to brush up or learn a skill quickly without the long-term commitment.

The computer training classes will be scheduled as listed below. The specific subject of the class won't be established until we receive customer response to advertising and promotions.

Tentative Class Schedule

Competitive Comparison

EOC differs from the traditional learning environments where the classes are large and sometimes overwhelming to new students. EOC believes that by having smaller classes (no more than 8 students) the trainer can be more attentive to the majority of the students' needs. We focus on quality training, not quantity. Our fees are justified by the specialization of our personalized services.

Sales Literature

Once we learn the immediate needs of our typical customer, we can create our marketing literature to address these problems and our solutions to them, such as:

Are you being turned down for jobs because you don't know Windows, Microsoft Word, or PowerPoint? If so, call the Enhanced Occupations Center at 643-1000 for personalized hands-on training in the most popular software packages.

EOC will capitalize on the 80-20 rule and target low-maintenance customers that bring us the most revenues for the least effort. According to W.E.B. Business Consultants, 80 percent of computer training revenues come from 20 percent of our customers. We will use a program for tracking customers, sales, and our time. And then we will focus our efforts on the best 20 percent of our customers. We will target these people first and give them preferred status. EOC will then market our services to everyone else. We will "weed out" the customers that want to nickel and dime EOC, and make us rework a project over and over while they keep changing their minds about what they want.

EOC's sales literature includes:

• Business Cards
• Newsletters
• Introductory Letters
• Promotional tote bags, etc.
• CompuFax Sheet
• Web Presence

Enhanced Occupations Center will maintain the latest Windows® capabilities including:

• Complete e-mail facilities on the Internet, for working with students directly through e-mail delivery of schedules and information.
• Complete presentation facilities for preparation and delivery of multimedia presentations on Windows machines, in formats that include on-disk presentation, live presentation, or video presentation.
• Complete desktop publishing facilities for delivery of regular advertising and promotional materials.

Future Services

We will be adding these products and services in the near future:

Secretarial Training Classes —The student will learn about daily routines, telephone usage, mail services and shipping, travel arrangements, keeping accurate records, office machines, telecommunications equipment, computer systems, database management systems, computer communications, computerized spreadsheets software, data security, keyboarding skills, word processing, computer terms, writing business letters, and other written communications, forms of address, legal documents and terms, correct English usage, spelling, pronunciation, punctuation, numerals, bookkeeping and accounting, business and personal taxes, banking, special business and financial information for the small business secretary, and career advancement. Retail Self-paced Learning manuals —The student will be able to order or purchase outright, computer workbooks to use as added supplements. Senior Citizens Classes —Seniors will be picked up at their location and brought to the center for two hours to learn the basics of using a computer. These students will not be able to keep materials. This service will be at a senior discounted rate. Web Page Design Classes —The student will learn the basics of how to design a web page. This class will be a 2-8 hour class and will have a fee of $135 tuition and $20 for the book. Computer Question/Help desk —This service will only be available to current students who have computer questions related or not related to the subject they are currently studying.

The U.S. Census Bureau County Population report from 1998 states that the 14 most common purposes of the computer being used at home are word processing, calendar/scheduling, e-mail, bookkeeping, customer records, inventory control, invoicing, sales/marketing, desktop publishing, graphics and design, analysis, programming, spreadsheets and databases. The number one main purpose for computer use is word processing. The number one software used for these applications is Microsoft Word.

EOC will be focusing on new computer users and employed computer users that need to gain skills or update current skills. Our most important group of potential customers are those employed with high-technology businesses. These are entry-level employees or managers. We realize businesses do not want to waste their time or risk their money with training organizations that are fast paced with low skills retention outcomes.

Market Segmentation

The U.S. Census Bureau County Population report from 1998 states that there are approximately 436,084 people living in King County. As of the fall of 1989, nearly 1 in 3 persons age 3 and above will have used a computer. Overall about 1 in 6 adults has a home computer. More than 1 in 3 adults uses a computer at work. Women use computers 43 percent more than men. Persons in managerial and professional positions (56 percent) and technical and administrative positions (55 percent) were most likely to use computers.

Target Market Strategy

EOC will focus on the following segments. These segments are more interesting than other groups because they have the specific computer training needs EOC intends to meet.

• Microsoft Training for Fortune 500 company employees.
• Training real estate agents on realty software and basic Windows and Microsoft Office software.
• Training real estate agents on basic desktop publishing skills—scanning color photos, creating flyers for property, etc.
• Training physicians in specific specialties to use their patient management software.
• Training people on how to get the most from the Internet.
• raining business people on how to keep up with their websites, from e-mail management to web page creation.
• Training office personnel on how to use Microsoft Office or other office packages.
• Training the first-time computer owner on how to use their home PC.
• Setting up newsletter templates and teaching businesses how to keep up with the in- house or company newsletter.
• Training sales managers on how to use database software to track their sales and marketing functions.
• Training individuals who are looking for better employment on how to use the latest software packages.

These strategies are most effective when put into a formula in the following order:

• Identifying the symptoms
• Diagnosis of the problem
• Follow-up/Outcome Management

Additional Target Marketing Strategies

Our slogan "Training with a personal touch" emphasizes one of our major benefits and we will use this slogan throughout our literature, advertising, and graphics.

The following functions will be assigned to our marketing tools:

• Get name recognition
• Obtain leads
• Turn qualified prospect into a customer
• Ensure customer loyalty
• Stimulate training Center traffic
• Sell service directly
• Introduce new service
• Sell a special service package

The following are low cost/no cost marketing methods:

• Form relationships with noncompeting businesses.
• Get to know other computer professionals.
• Combine services in virtual corporations to provide turnkey solutions to clients.
• Do cooperative mailings with other noncompeting professionals.
• Volunteer to speak in clubs, associations, workshops, or seminars on our specialty.
• Periodically ask customers for referrals.
• Join a barter exchange.
• Produce a periodic newsletter.
• Write articles for local newspapers or upload them to Internet bulletin boards.
• Join Internet newsgroups and mail lists.
• Submit press releases.

The following are for fee marketing methods:

• Join associations
• Conduct seminars
• Conduct contests
• Offer freebees

EOC has two marketing formulas in place and they are:

• Get a list of companies together that we think may need our services (such as new businesses from the County Clerk's office or the Seattle Journal ).
• Call these people and find out the contact person and if they need our services.
• Mail a letter, brochure, and card to the interested companies.
• Follow-up with another call to the contact person.
• Continue to call these people periodically.
• Keep good records of companies and contact logs.
• Ask them if they would like a FREE subscription to our computer newsletter that we will fax them periodically.
• Fax the newsletter to those who are interested, and include mail enrollment information as well. Mail information to those people who don't want newsletters but are still interested in our services.
• Follow-up in a week to see what they thought and if we can help them with anything.
• Continue to send our fax newsletter regularly.
• Keep good records of contacts and logs.

Other Strategies:

• Join America's Learning Exchange resource database that will promote our training to employers, workers, and life-long learners via the Internet.
• Create alliances with grassroots organizations and staffing organizations.
• Assist in job placement upon completion of Certification testing.
• Create website for schedule information, applications, and book purchasing.
• Register with government programs for SBA certification and other government procurement opportunities.
• Network amongst family and friends for "word of mouth" opportunities to gather referrals.
• Contact students from previous classes.

Market Needs

Our target market is very dependent on reliable information technology. They use the computers for a complete range of functions, beginning with core administration information such as accounting, shipping, and inventory. They also use computers for communications within the business and outside the business, and for personal productivity. The businesses are not, however, large enough to have dedicated computer training personnel such as the MIS departments in large businesses. Ideally, they come to us for a long-term alliance, looking for reliable training service and support to substitute for the lack of their in-house trainer. These are not businesses that want to shop for rock-bottom prices. They want to have reliable providers of training expertise.

Market Trends

One important trend is that we live in an age where one-stop shopping is the preferred purchasing method. All you need to do is head down to your local Wal-Mart Supercenter for a 31-inch television, diapers, and a gallon of milk, while you simultaneously let them rotate your tires and have your hair done.

Now the technical professional has a similar resource. With the growing popularity of the Microsoft Office User Specialist Certification and use of Microsoft Office products, EOC is offering students the "one-stop-shop computer training and certification" approach. A student will no longer have to go from one seminar to another, or from one instructor's methods to another. At EOC students can begin at the basic level of instruction and follow through all the way to certification, without going through the added stress of familiarizing themselves all over again.

Market Growth and Industry

According to the America's Career Infonet Report, the top three fastest growing occupations in Washington are:

• Computer Engineers—102 percent increase forecast between 1994 and 2005.
• Systems analysts, electronic data processing—98 percent increase between 1994 and 2005.
• Electronic pagination system operators—80 percent increase between 1994 and 2005.

Listed below are the occupations with the largest number of projected openings in Washington during the 1994-2005 time period.

• General Office Clerks
• Clerical and administrative support workers
• Receptionists and information clerks
• Systems analysts, electronic data processing

All of the above occupations will require computer knowledge or computer training from their candidates.

By the year 2002, almost every household will have a computer and almost all businesses will be utilizing a computer for one reason or another. Computer training will no longer be a choice—it will be a requirement. EOC will be in place and established, already serving the training needs of employment candidates and businesses.

Among industries, computer use was most common in finance, insurance, and real estate, where 2 in 3 workers used them. According to Training Magazine 's 1999 Industry Report in 1999, training budgets crept up to $62.5 billion. Of that sum, $15 billion will go to outside providers of training products and services. Of all formal training 33 percent will be devoted to teaching computer skills. Of all computer-skills training, 74 percent of the training will be delivered in a classroom by a live instructor.

Competition and Buying Patterns

EOC's main competitors could be considered local colleges, universities, and continuing education providers, but in reality they are not.

In a sense, these "competitors" actually welcome computer training companies who cater to the smaller class sizes and novice computer users. It gives them the opportunity to cut back on waiting lists and also expedite their schedules, increasing the quantity and decreasing the quality. Computer Training companies rank second in selected training sources organizations choose to utilize.

EOC has heard time and time again, from students who have withdrawn from educational institutions because the classes are "too large and move too quickly through the materials." These students want and need computer training classes that are small and Skill Level Based oriented. The students also want improved teaching methods outside the traditional lecture learning style. They seek retention of skills learned. They want hands-on learning and they want to be able to go home or to work and begin using their new skills right away. Here are some other reasons that people will want to come to EOC for training:

• They have specific projects they want to create and their training will be learning- specific.
• They only need to learn a few things about a program and do not need a full course.
• Their schedule varies and they need a flexible training schedule.
• They are in a hurry. They do not have time to fit in a class at the local university or college. They want to be trained now!
• They are nervous in large groups or formal education facilities and want a more relaxed learning environment such as our Center.
• They feel like they are slow learners and would be more comfortable in a Center environment.

According to the American Society for Training and Development (ASTD), "leading edge companies are responding to the need of skilled employees by providing more training (usually outsourced) because it makes sense from both a business standpoint and from a recruitment standpoint," said Laurie Bassi, ASTD Vice President of Research.

The huge need for skilled employees is being driven by technology and companies are scrambling to meet the technological requirements of their business.

The 1999 State of Industry report found that most firms increased the amount of money they spent on employees by about $150 per employee from 1996 to 1997, but that the leading edge firms surveyed doubled that with an average increase of $300 per employee. Typical total expenditures for training grew from $1.4 million in 1996 to $2 million in 1997 for average firms, and leading edge firms increased spending from $3.4 million to $4.1 million in the same period. Projected expenditures for 1998 show that the gap between the average firm and leading edge firms will continue to widen, with industry average increasing to $2.1 million while leading edge firms are projected to spend $4.7 million on training.

ASTD has found that companies that invest the most in workplace learning find higher net sales per employee, higher gross profits per employee, and a higher ratio in market-to-book values, compared with companies who invest less in workplace learning.

The information technology and transportation/public utility sectors spent the most on training ($3.9 million and $3.8 million respectively) and these sectors also led in terms of money spent per employee on training ($1,004 per employee and $943 per employee respectively).

Outsourcing of training grew by 20 percent, from $461,000 per firm in 1996 to $513,000 in 1997, and was predicted to grow to $522,000 in 1998.

In 1998 job-specific technical skills (including the use of technology) were the most frequent kinds of training delivered (17%), followed by management and supervisor training (12%), computer literacy and applications training (12%). Bringing up the rear was executive development (4%) and basic skills (2%), all which were up from 1996.

The use of learning technologies in training was on the rise—with an increase of 50 percent— but was still relatively low overall.

After carefully researching the computer training market, it has been discovered that some students are more concerned with how you train than with what you are training, even though the two concepts are equally important. EOC focuses on customer care.

The nearest Microsoft Office User Specialist testing center is in Redmond. EOC will be the first in MOUS Training Center to make its presence in Seattle. This groundbreaking opportunity gives EOC time to establish and maintain ongoing relationships with area businesses and students to gain their loyalty should another center open in Seattle. The key element in purchase decisions made at the EOC client level is trust in the professional reputation and reliability of the training center.

We develop marketing materials based on the symptoms of our customers and then we coordinate those materials to focus on solving the typical customer's symptoms. We will then obtain lists of people that fit our typical customer's characteristics.

Our business strategy is to develop a list of people that would most likely exhibit the "symptoms" we have determined our typical customer would have. Once we have our list we will consistently approach them about our services.

One way of approaching our prospects would be the Letter-Series Method. The Letter-Series Method consists of sending our prospects a series of four different professionally written letters (1 per week) before we ever call them. The letters would be personal, meaning the letter would state "Dear Mr. Smith" instead of "Dear Prospective Customer." By sending customers four letters we will establish EOC in their minds as a professional, persistent business entity.

The letters will be written in advance. They will cover a different topic each time. They will contain computer hints or a copy of our newsletter. We won't try to push or sell in these letters. By the fourth letter, they will know that we intend to call them. We will make sure we do call them when we say we will.

Here is the possible structure for our four letters:

Introduce ourselves and our philosophy. Build trust. Don't try to sell in this letter. Go over our attitudes, specialty, history, qualifications, and philosophy. It will be like a resume to introduce EOC.

Introduce our company.

Letter three

Cover a topic we feel may interest the prospect based on our knowledge of their "symptoms" and characteristics.

Letter four

Cover another topic we feel may interest them and let them know we will be calling on a specific day/time.

We will then create reminder and follow-up letters as well. These letters will include:

• Appointment reminder
• Thank you for the appointment
• Broken appointment/no show—will call back later
• Thank you for your business
• Thank you for your referral

EOC will make it a point to sign and hand-address our envelopes. We believe this will significantly increase the probability of our letters being opened. And an individually signed letter is much more personal.

On the fifth week, we will call to make an appointment to come in and talk with the prospect. We will have a written telephone script before we start calling.

A Harvard Business School study indicates that it "takes five contacts from an unknown company to an individual before he or she will feel comfortable enough to do business with the company." We will start with 350 or more prospects. We won't mail them all at once. We will stagger the mailing so that we will be able to contact them personally after they have received their fourth letter. This will be our initial implementation of the business, along with our current waiting list of students.

That list includes:

Once our students respond to our advertisements or referrals, they will enter into our pre- registration process. Once they have submitted their registration form/agreement letter and payment, they will be invited to the orientation and skill assessment. After they have been assessed they will be placed in a basic beginner's, advanced, or intermediate class— whichever meets their training needs.

After students complete their level they will be assessed and an outcome report will be written. Each student will be evaluated after each level they pass. The student will then again be placed. Once the student has completed all of the levels, or does not want to go any further, they will have a closing assessment. Each student will receive technical support for 30 days after which they will be contacted and a follow-up report will be done on the skills they have learned and the skills they use.

Competitive Edge

We will start with a critical competitive edge: there is no local competitor we know of that offers the MOUS Certification testing, small retention based classes, or individual student attention. Most of the local training facilities are not flexible to students' needs. Our positioning on this point is very hard to match, but only if we maintain this focus in our strategy, marketing, business development, and fulfillment. We should be aware that the tendency to dilute this personal touch, with larger classes that require longer student commitment, could weaken the importance of our competitive edge.

Marketing Strategy

Marketing in a high-end computer training business depends on recognition for expertise. It starts with our known contacts in positions to recommend us, and continues with long-term efforts to develop recognition in professional forums.

We will develop and maintain a database of people in the right positions. It starts with contacts we bring in as we start the business. From there we add enquiries and participants in forums and seminars, and newsletter subscribers. We use the database to make regular contact with mailings for additional forums and seminars.

Pricing Strategy

Seattle Community College's Continuing Education offers similar courses to EOC. Seattle prices its computer classes at $119 for 5-8 hours of training and $20 for the book. We will follow suit but market our classes at $125 for the class and $20 for the book. We can ask for more because our classes are smaller and we are able to give more individualized attention to our students. We also are able to give discounts on some of our manuals because we manufacture them ourselves.

The going rate for private training is between $25-$60 per hour depending on what is being taught. For businesses the rate is between $40-45 per hour for on-site training of 1-2 students, with a minimum of a two-hour visit. If people are going to have a large group trained at their location, we would charge a per person rate instead of an hourly one. For an 8-hour course, we would charge $300 for the first two students, and $110 for each additional student. Our fees will be set to cover a reference book, training, and 60 days of follow-up phone support.

For the periodic Computer Upgrading workshops, a two-hour class, the fee will be $49 per person, and includes a copy of "How to buy the right computer."

For the periodic Basic Four workshops, a one-day or eight-hour class, the fee will be $179 per person, and includes a workbook, copies of "How to buy the right computer" and "The Beginner's Inspirational Guide to Computer Tips and Shortcuts," and a light lunch.

Promotion Strategy

The biggest mistake that computer-based business owners make is using a shotgun versus a laser beam approach to their business. Most of us in the computer industry have a tendency to be good at many different computer tasks. We might be good at desktop publishing, recommending software, customizing software, and doing basic PC repair. We might think that because we are good at all of these things we should do them all. We will have a broader customer base. We can service more people and thus should make more money.

This seems like the logical conclusion, but in reality it does not work. We spread ourselves to thin. At EOC we believe the more specific you get about what you do and who you do it for, the easier our service is to sell. We are working with a laser beam approach when we focus in this way. A laser beam is concentrated and works in a powerful way. We believe in focusing on one aspect of the computer industry for a specific type of client. In doing this we become three things: 1) a specialist, 2) known as an expert in our field, 3) all our marketing efforts fall into place, 4) we minimize, if not eliminate, much of our competition.

Because we do not want to grow too fast, our main form of promotional strategy in the beginning will be word of mouth and referrals.

Distribution Strategy

EOC's delivery method will have a large bearing on how we develop our program, so we have given this process up-front consideration. We have chosen to use the learning center method to deliver our training.

The training distribution will begin with first completing a needs assessment on the customer. Once the customer has been assessed they will be placed in a class that meets their assessment needs. Once the customer completes the class, they will again be assessed and go through an outcome procedure. The customer then has the choice of going up to the next level. If a customer chooses to dropout, they can return and be tested and placed again.

The following distribution tools will be used to aid in our classroom delivery:

• Printed material
• Instructor-led classroom presentation
• Professional Speakers
• Tours/Field Trips

Our goal, in the near future, is to implement a Distributed Learning Framework (DLF). A webenabled DLF can be accessed by users in a consistent and convenient manner from any location on the Internet. The DLF would manage other application data such as:

• Registration
• Learners Profiles
• Progress and Performance data
• Discussion Forums

The benefits of this approach would be:

• Accessibility
• Flexibility
• Extensibility
• Reusability
• Interoperability

In the future, learning frameworks will evolve to embrace new technologies such as electronic commerce and knowledge management best practices to solve business issues such as skill gaps, corporate virtual campuses, career development, and help desks. Distributed learning frameworks also will link to enterprise resource planning, human resources, and financial systems.

Training Strategy

EOC will use the accelerated-learning theory called the multiple intelligences theory. This theory was developed by the Harvard psychologist Howard Gardner and his team of researchers at the Graduate School of Education. What Gardner and his team put forth is the fact that there is no single way in which everyone thinks and learns. Instead, there are many forms of intelligence, many ways by which people learn, understand, think, problem-solve, and relate to the world. Gardner proposed a system of eight distinct intelligences. EOC will incorporate activities into our computer training program that exercises all eight of these intelligences.

In brief, here are Gardner's eight multiple intelligences:

• Verbal-linguistic—(speaking, reading, writing). This intelligence shows up in writers, storytellers, lawyers, politicians, and television talk-show hosts. EOC training incorporation will include: group discussions.
• Logical-mathematical—(scientific reasoning). Obvious possessors are scientists, statisticians, and computer programmers. EOC training incorporation will include: calculations and other math operations.
• Visual-spatial—(visualizing through lines, shape, volume, etc.). Think of architects, graphic designers, painters, decorators, film directors, chess players, engineers, and sculptors are examples of this type of brilliance. EOC training incorporation will include: charts, graphs, and PowerPoint presentations.
• Bodily-kinesthetic—(control and interpretation of muscular or physical sensations). Geniuses here may be actors, athletes, dancers, physical therapists, mechanics, carpenters, jewelers, and craftspeople. EOC training incorporation will include: Hands-on learning and stretching breaks.
• Musical-rhythmic—(recognize and use rhythmic and tonal patterns). Musicians, disc jockeys, and studio engineers and those who learn best when music is playing. EOC training incorporation will include: Using soft music in the background.
• Interpersonal—(ability to work cooperatively with others). This form of intelligence is highly developed in teachers, therapists, managers, salespeople, public relations, and religious leaders. EOC training incorporation will include: paired sharing, interactive games and exercises, group and peer teaching.
• Intrapersonal—(self-smart). This intelligence shows up in theologians, entrepreneurs, philosophers, and therapists. EOC training incorporation will include: self-esteem activities, self-paced learning, and individualized instruction.
• Naturalistic—(nature-smart). This intelligence likes animals and organic systems better than people. EOC training incorporation will include: Field trips and time outdoors.

Instruction Method

All training programs have four major ingredients: information, performance outcomes, instructional methods, and instructional media. EOC will carefully account for and include each of these ingredients in our instructional methods.

All courses will include information to be trained. Course information can be classified as one of five types: facts, concepts, processes, procedures, and principles. The information will be decided by both looking at the knowledge and skill requirements of the job and the knowledge and skill level of the intended audience. Subtracting the knowledge and skills of the intended audience from those of the job, EOC will be able to derive final course content.

EOC's performance outcome will be a clearly defined statement of what the learners will be doing when they have achieved the purpose of the course or lesson. The performance outcomes will be mirrored with what must be done on the job. They are then written in the form of learning objectives. For each of our lessons we have at least one major learning objective and many will include supporting objectives as well.

Instructional methods are two types: informational displays and practice exercises with feedback. EOC will mainly use the practice exercise with feedback method.

Our instructional methods will be delivered through a mix of media that include: instructor, computer, workbook, overhead transparencies, flipchart, and perhaps a video.

EOC is obliged to offer training that works in today's society. While the modern employees are the best-educated in history, they are still required to absorb tremendous amounts of information and apply vast amounts of knowledge. EOC will use every theory, tool, and technique that will help employees learn while unleashing every available type of intelligence, gift, and aspect of humanity at their disposal.

Marketing Programs

The letters, brochures, business cards, flyers, and other literature will act as our representative. Here are some of our marketing programs and strategies:

Using sales letter strategies such as:

• Knowing our target audience—Know our objective or specific purpose of our letter.
• Being objective—Thinking like the reader.
• Using catchy salutation—Like "Here's some timely information for Ms. Wilson."
• Get to the point—Try and keep the letter short. One or two paragraphs.
• Vary the length of our paragraphs—A couple of 3-4 line paragraphs followed by a oneliner ads impact.
• Tell the reader what we want them to do next—Such as "I will call you on Thursday morning to iron out the details."
• Provide the facts—Give enough facts to our customer for them to make a decision.
• Address the reader's primary concern—"What is in it for me?"
• Add a P.S.—This is the second most read part of the letter. The first is the first paragraph or headline.
• Keep it short—No longer than one page.
• Talk to them friendly one-on-one—Use the word "you."
• Avoid jargon—Be clear and concise.
• Hand sign all of our letters.

Designing good ad copy to reach our customers:

• Choose the proper publication
• Have a goal for our advertisement
• Involve the audience
• Inform the buyer
• Headline and illustrations grab attention
• Give them something
• Always be specific
• Make our offer a good one
• Be creative in our media choices such as unusual avenues like fax newsletters, mall kiosks, fax-on-demand, publicity stunts, online marketing, anything unusual to reach our target market
• Small, classified ads
• Track our results
• Keep all our customers/prospects in a database and stay in touch with them regularly
• Gradually increase the size of our ad and track the results
• Advertise regularly and consistently
• Evaluate our efforts

Customer loyalty is much more important to EOC than customer satisfaction. We will serve our customers so well they will brag about EOC to others. This will keep them loyal and also provides a continual flow of customers.

Self-Evaluation Program

We will maintain our customers' happiness by utilizing our Self-Evaluation Program in which we will continually ask ourselves these following questions:

• Is EOC's service the best it can be?
• Is the appearance of our trainers, business surroundings, and product packaging professional?
• Can we clearly describe our business in 25 words or less? Can our customers describe our business in 25 words or less?
• Do our customers know about all of our products and services?
• Do we have a well-developed marketing plan that we follow on a consistent basis?
• What if our marketing plans work? Will we be able to handle the increased volume of sales without harming our customers or the quality of our work product?
• Do we treat others with honesty and respect at all times?

EOC will continue to listen to ours customers and stay in regular contact with our customers by offering:

• Workshops and seminars.
• Private sales or classes.
• Giving them informative newsletters, articles, or tip sheets that can help them in their businesses, such as a computer tips and tricks newsletter.

EOC also will have a program in place for dropping customers who meet the following criteria:

• They complain about our prices and are always trying to get us to cut our rates.
• They complain about our competitors.
• Clients who miss appointments.
• Clients who can't make up their mind.
• Clients who hover over us while we work.
• Clients who owe us money or keep saying they'll pay us "when their funding comes in."

Sales Strategy

EOC's sales strategy is to get people to talk about themselves—their wants, desires, needs, and fears. Then use the information to help make a sale. Our sales goal is to remember why people buy.

The majority of people buy on emotion and justify their decision with facts and reason. They may buy for power, prestige, security, happiness, or freedom. EOC's service will appeal to these basic emotional needs first. After the prospect decides to buy our service for an emotional reason, they will be given facts by EOC to back up their decision.

EOC will establish trust and rapport with all of our prospective customers. We also will be prepared or anticipate objections. With those objections, we will make a list, learn from them and then come up with the answers to them. EOC will review the list of objections and possible solutions frequently.

EOC will have quantitative, reasonable sales goals by asking ourselves the following questions:

• What is our net profits per sale?
• What was our business activity over the last 12 months?
• How did last year's activity compare to the year before? Did you show an increase or decrease in sales? By what percent?
• What is the lifetime value of a customer? How much will our average customer buy over the months or years that they stay with us?
• How much of this is profit? What is the net profit/customer over the life of the customer?

We will also research our past and decide what is working and what is not. Based on our past performance we will decide on a goal that is attainable. We will then work backwards from our goal to decide what we will have to do to reach it.

EOC sales concentration will also be focused on reversing the risk from our customers to our Center by offering guaranteed learning. If at the end of a course students don't feel like they have learned what was covered in class, we will work with them at no additional charge until they are comfortable with the material.

EOC believes that being in the right place at the right time is 50 percent of obtaining a successful sale. Product knowledge is 25 percent and the last 25 percent is our human relations skills. Being very knowledgeable and extremely helpful are the ingredients to a successful sale.

Listed are some valuable secrets we have learned:

• Be out there—Be in as many places as possible. Look as big as we possibly can.
• Be free with our knowledge—Give prospects a "taste" of what we know without expectations of reimbursement.
• Look for long-term alliances in every situation—Don't be satisfied with just one sale. Learn from experiences and successes of others. Continually look for ways we can ride the coattails of others' successes.
• Be helpful and friendly—Being free with our knowledge, without an invoice, gets people "hooked" on our organization.
• People do business with people, not with companies.
• Ask customers why they choose EOC—Learn what we did right and repeat it.

Sometimes having too many customers can be bad for business. Raising rates through a letter can serve three purposes:

• It helps to get rid of deadwood customers. They don't call anymore because they can't afford the rates.
• The trainer can work less and earn more.
• It is a great opportunity to reiterate all of our services.

Finally, it is our goal to deliver more than what we promise and never build up hopes.

Sales Forecast

The peaks and valleys for this business in the U.S. are from about September 6 through November 22. For some reason people think "school" in the fall, and they take more classes. Two of our worst times are from November 22 through January 7 and the month of March. Obviously, the holidays are getting in the way from November 22 through January 7. People are too busy with taxes in March, but it will pick up in April and May as people file their tax returns.

It's during our "valley" periods that we will concentrate on a saturation of workshops and seminars, where no long-term commitment is required of the customer. We will also do holiday specials. For everyone who has inquired about our classes during the year, we will do a mailing around November 5 and offer them a really good deal on training during our "valley" period.

Strategic Alliances

Living and volunteering in the Seattle community for the past 34 years has given computer trainer Serena Bolton an opportunity to build many business alliances within the King County area. Those alliances include:

University of Washington—Office of Business and Community Partnerships Stephens Capital Development Seattle Board of Education Seattle Police Department Employment Opportunities Unlimited Jason's Staffing General Hospital Generation Learning Solutions TechTool Publishers Microsoft /MicroShare Testing Senior Citizens Centers Webber Real Estate Dr. Waylon Nestle, D.S.S. UAW 451

Ballinger Center Career Pathways

Other alliances will be created through public relations programs.

Turning Points

Seattle, Washington is at a business industry turning point. With Boeing being phased out as the number one employer, people are scrambling to adjust their skills. Those employees that have been laid off or bought out are finding the world outside is not what it used to be before they entered Boeing. Those employees are now finding their skills to be outdated or unusable in the workforce today.

They lack the computer skills needed to become employable once again. They are also finding that more and more certifications are now being required criteria for employment.

EOC is strategically positioning itself to be in place for these workers and others that are in need of basic computer training. EOC is also positioning itself to meet the needs of employers who are requesting advanced training and certifications. EOC will be the gap filler between the employer and the employee.

EOC knows that no business is without frustrations and disappointments. Yet, we strive to know what to expect in advance, so we are better prepared to deal with the built-in frustrations of this business. We expect a certain amount of "no shows." This is why we require payment up front as a guarantee of attendance. We know that about 1 out of every 5 people who sign up could possibly back out due to sickness, emergencies, and sometimes people just change their mind. In this case we make sure we do not spend our money before it has cleared.

Personnel Plan

EOC will consist of three employees. Serena Bolton will participate full-time in the business as Director and Computer Instructor. The other three positions are currently vacant and will be filled as needed. Listed below are the job descriptions.

• Director and Computer Instructor, Serena Bolton, will maintain credentials needed to provide the most efficient and thorough computer training statewide. She will also be in charge of upgrading the skills of her staff.
• Receptionist/Secretary, Vacant, will handle all incoming calls and walk-ins, mail, correspondence, data entry, filing, ordering of supplies, scheduling, and play a supportive role to the Director. Candidate will also be required to take EOC classes and become certified.
• Assistant Trainer, Vacant, will be in charge of helping in the computer lab during class sessions, assist with development of computer training manuals, provide training in absence of Director, maintain maintenance of computer equipment, and play a supportive role to the Director. Candidate will be required to become MOUS certified within 60 days.
• Van Driver, Vacant, will be in charge of picking up seniors and dropping them off in a safe and courteous manner. Will be required to take EOC classes.

The projected salaries for each of these positions is hourly at $8.00 with no benefits at this time.

We want to finance growth mainly through cash flow. We recognize that this means we will have to grow more slowly.

The most important factor in our case is sales. We will develop a permanent system with ongoing marketing and sales development.

We are also assuming an initial short-term loan of $71,500 which includes start-up capital of $15,000.

Important Assumptions

Our financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions.

Some of the more important underlying assumptions are:

• We assume a strong economy, without major recession.
• We assume, of course, that there are no unforseen changes in technology to make the use of computers and the need of computer training obsolete.

Break-even Analysis

Our monthly units break-even is 72 students. The monthly sales break-even is $10,403. Our average per-unit revenue is $145 per class and our estimated average fixed cost is $10,396 per month.

Projected Profit and Loss

Our projected profit and loss is shown on the following table, with sales increasing more than 30 percent. We show a break-even profit the first year. We prefer to project conservatively so that we make sure we have enough cash.

The detailed monthly projections are included in appendices.

Projected Cash Flow

The following cash flow projections show the annual amounts only. Cash flow projections are critical to our success. Reflected in this chart are the only remaining months of 2000. The annual cash flow figures are included here and the more important detailed monthly numbers are included in the appendices.

Projected Balance Sheet

The balance sheet in the following table shows sufficient growth of net worth, and a sufficiently healthy financial position. The monthly estimates are included in the appendices.

Business Ratios

The following table shows the projected ratios. We expect to maintain healthy ratios for profitability, risk, and return.

This page left intentionally blank to accommodate tabular matter following.

General Assumptions

Profit and Loss (Income Statement)

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Texas Business Plan Resources

The US Small Business Association West Texas district web page. https://www.sba.gov/district/west-texas

The US Small Business Association El Paso district web page. https://www.sba.gov/district/el-paso

The US Small Business Association Dallas – Fort Worth district web page. https://www.sba.gov/district/dallas-fort-worth

The US Small Business Association Houston district web page. https://www.sba.gov/district/houston

The US Small Business Association San Antonio district web page. https://www.sba.gov/district/san-antonio

The Greater Houston Partnership’s business resources page. https://www.houston.org/business-resources

Texas Economic Development Corporation’s business resources page. https://businessintexas.com/why-texas/small-business-innovation/

The State of Texas’ business resources page. https://gov.texas.gov/business/page/small-business

The Texas Small Business Development Center Network provides complementary and confidential business consulting,  and affordable training. https://sbdctexas.org/

SCORE is a volunteer organization where established businesspeople provide mentorships, workshops, events, and consulting for entrepreneurs. A complete listing of offices throughout Texas can be found here. https://www.score.org/contact-us?state=TX

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• Agile, DevOps and software development methodologies

MoSCoW method

What is the MoSCoW method?

The MoSCoW method is a four-step approach to prioritizing which project requirements provide the best return on investment (ROI). MoSCoW stands for must have, should have, could have and will not have -- the o's make the acronym more pronounceable.

A variety of business disciplines use the MoSCoW method. It enables everyone involved in a project to know what work to complete first and how that work helps increase revenue, decrease operational costs, improve productivity or boost customer satisfaction. On the business side, it can help stakeholders frame discussions about the importance of specific product features when choosing a software vendor. On the IT side, the MoSCoW method plays an important role in Agile project management by helping project teams prioritize story points.

Furthermore, prioritizing requirements enables project teams to understand the amount of effort and resources each project element requires. This knowledge improves the team's time management, makes the project more manageable, increases the likelihood of completion by deadline and optimizes ROI .

The MoSCoW method is also known as MoSCoW analysis , MoSCoW prioritization , MoSCoW technique and MoSCoW rules .

Prioritization of requirements

Before implementing the MoSCoW method, businesses must ensure the teams involved in the project and other stakeholders agree on the project objectives and the factors they use for prioritization. They should also establish plans for settling disagreements.

Next, teams should decide what percentage of resources they assign to each category. For example, they could allocate 20% of the resources to the could-have requirements, while giving 40% to must-haves and 30% to should-haves.

Once the teams and stakeholders gather requirements and reach agreements, then the teams can start assigning requirements to each of the following four categories.

1. M: Must have

This first category includes all the requirements that are necessary for the successful completion of the project. These are non-negotiable elements that provide the minimum usable subset of requirements.

Statements that are true for must-haves include the following:

• There is no point completing the project by its target deadline without this requirement.
• The final product or software would not be compliant or legal without this requirement.
• The final product or software would not be safe without this requirement.
• The final product or software does not deliver an effective solution without this requirement.

If there is any way to work around a particular requirement, teams should consider it a should-have or could-have element. Assigning requirements to the should-have and could-have categories does not mean the team won't deliver the element; it just reveals that it is not necessary for completion and, therefore, is not guaranteed.

2. S: Should have

This second category of requirements is one step below must have. It can prep requirements for future release without impacting the current project. Should-have elements are important to project completion, but they are not necessary. In other words, if the final product doesn't include should-have requirements, then the product still functions. However, if it does include should-have elements, they greatly increase the value of the product. Minor bug fixes, performance improvements and new functionality are all examples of requirements that could fall into this category.

Teams can distinguish a should-have element from a could-have element by assessing the amount of pain caused by leaving the requirement out. This is often measured in terms of the business value or the number of people affected by its absence.

3. C: Could have

This category includes requirements that have a much smaller impact when left out of the project. As a result, could-have requirements are often the first ones teams deprioritize -- must-have and should-have requirements always take precedence as they impact the product more. An example of a could-have is a desirable but unimportant element.

4. W: Will not have

This final category includes all the requirements the team recognizes as not a priority for the project's time frame. Assigning elements to the will-not-have category helps strengthen the focus on requirements in the other three categories, while also setting realistic expectations for what the final product does not include. Furthermore, this category is beneficial in preventing scope creep -- or the tendency for product or project requirements to increase during development beyond what the team anticipated.

The team can eventually reprioritize some requirements in the will-not-have group and work them into future projects; others are never used. To differentiate between these types of elements, teams can create subcategories within the will-not-have group to identify which requirements they should still implement and which they can ignore.

MoSCoW method for Agile

The Agile project management methodology breaks projects into small sections called iterations. Each iteration focuses on completing specific project elements in work sessions called sprints -- typically lasting two to four weeks. The MoSCoW method is frequently used within Agile project management to determine which elements -- including tasks, requirements, products and user stories -- the team should prioritize and which can be put on hold. These decisions make an Agile project schedule that enables teams to rapidly deploy solutions, more efficiently use resources, increase their flexibility and adaptability to changes, and more quickly detect issues.

Advantages of the MoSCoW method

The MoSCoW method is easy to use and understand. It can help individuals with prioritization, but it more greatly benefits project teams. Other advantages include the following:

• Resolves disputes and form agreements with stakeholders.
• Ensures a minimum viable product is produced.
• Sets priorities at different levels of the development pipeline.
• Enables categorizing requirements to rely on the expertise of the team.
• Can be used for both existing and new projects.

In addition, the MoSCoW method enables users to assign specific percentages of resources to each of the four categories. This action ensures resources are effectively managed ,and it optimizes productivity analysis.

Criticism of the MoSCoW method

However, there are some drawbacks with the MoSCow method, including the following:

• There is uncertainty surrounding will-not-have requirements and whether they are left out of the release or the entire project.
• There's no clear way to prioritize requirements within the same category.
• There is no reasoning for why one requirement is a must-have and the other is a should-have.
• If an organization's decision-making process excludes collective leadership, prioritization may become subjective and inefficient.

History of the MoSCoW method

The MoSCoW method has its roots in the dynamic systems development method -- an Agile project delivery framework that aimed to improve rapid application development processes.

Software development expert Dai Clegg created the MoSCoW method while working at Oracle , the multinational computer technology corporation. Clegg initially designed the prioritization technique for timeboxed projects and initiatives within releases.

Editor's note: This article was reformatted in 2023 to improve the reader experience.

Continue Reading About MoSCoW method

• 6 key ways to improve developer productivity
• 7 techniques for better Agile requirements gathering
• Set IT vendor selection criteria to evolve with the times
• How does DevOps in networking change network requirements?
• Student group satisfaction perceptions using Agile in a project-based course

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