business plan for coffee house

• Restaurant Website Builder

How to Write a Successful Coffee Shop Business Plan (with Template)

• By Tam Nguyen

Table of Contents

Dreaming of opening a coffee shop? You’re not alone. The coffee industry is bustling with passionate business owners eager to make their mark. However, becoming successful coffee shop owners requires more than just a love for the brew. It demands a clear vision that differentiates your coffee house in a saturated market. A well-crafted business plan not only gives life to your idea but also sets your business on a path to thrive. Whether you’re a newbie or a seasoned entrepreneur, this guide, complete with a free template, will help you craft a business plan that markets and propels your coffee venture to success.

What is A Coffee Shop Business Plan?  

A coffee shop business plan is a comprehensive document that explains what your business idea is, how you intend to penetrate the coffee market, and the strategies you’ll employ to run your coffee shop successfully. When opening a cafe, many aspiring cafe or coffee shop owners underestimate the value of a structured plan. However, this document does more than just outline the needs to open a coffee shop; it gives a detailed roadmap for your new business, offering clarity on every aspect of its operation.

More than that, presenting a well-structured business plan to potential investors is essential. It not only showcases your commitment but also your understanding of the industry, making it a vital tool for securing funding. While crafting a business plan can seem daunting initially, it’s the foundation that both clarifies your idea and sets your business on the trajectory for growth and success in the competitive world of cafes and coffee shops.

Why A Business Plan Is Important For A Successful Coffee Shop Business?

1. Clear Vision and Objectives

When you set up your coffee shop, having a business plan establishes a clear vision and defines your objectives. It is the backbone that steers every decision you’ll make. Without a clear outline, you may find yourself swaying from one idea to the next. With a detailed business plan, you can present a clear business proposal to stakeholders, ensuring them and yourself of the path you plan to tread.

2. Financial Planning

A comprehensive business plan is imperative for accurate financial planning. It will include information on how much capital is required to start, what your ongoing costs will be, and the revenues you plan to generate. If you’re seeking external funding, investors will want to see how you plan to use their money, and most importantly, how you plan to make a return on that investment. If you plan to sell specialty blends or unique treats, the financial section can also help you plan a strategy for pricing, promotion, and sales forecasts.

3. Operational Efficiency

Operational efficiency is the linchpin that holds all business operations together. A business plan will map out every detail, from supplier agreements to employee schedules. You may want to create special events or loyalty programs for regular customers, and this is where a business plan can help you plan a strategy for success. It becomes the reference point, ensuring that daily tasks align with the broader objectives, guaranteeing that resources, time, and efforts are used optimally.

Step-by-step Guide To Write A  Coffee Shop Business Plan

1. Executive Summary

The Executive Summary is like the introduction of a novel – it provides a snapshot of what is to come. Typically, you write the executive summary last, even though it appears first in your business plan. It encapsulates the essence of your coffee shop’s mission, objectives, and financial overview, succinctly explaining what your business concept is about. This section is crucial because many coffee shops fail to engage potential investors right off the bat. Ideally, it should be concise – a page or two.

What should you cover in an Executive Summary?

• Introduce Your Coffee Shop or Cafe: Provide a company overview, giving readers insight into what makes your coffee shop unique from the myriad of coffee bars in the market.
• State Your Mission and Vision: Describe what drives your coffee business and where you see it in the future.
• Outline Your Objective: Define clear, measurable goals that you aim to achieve.
• Provide a Financial Overview: Highlight projected profit margins, a brief balance sheet, and other pertinent financial data.

2. Coffee Shop Business Description

This section paints a picture of your coffee shop. It’s where you elaborate on how you plan to infuse the local coffee market with your unique brews and pastries.

What should you cover in the Coffee Shop Description section?

• Coffee Shop Concept: Dive into the types of coffee drinks you plan to offer, whether it’s a rich espresso or a classic brewed coffee.
• Unique Selling Proposition: Discuss what makes your coffee shop stand out, be it a special blend of coffee beans, a unique roasting method using a specific coffee roaster, or artisanal pastry offerings.
• Operational Plan: Briefly touch upon how you’ll manage your coffee shop, from sourcing beans to serving cups of coffee.

3. Market Analysis

Before pouring your first espresso, performing market research before starting your coffee business is essential. This section dives deep into understanding your potential customer base and the coffee industry landscape in your area.

What should you cover in this section?

• Target Market: Describe your ideal customer. Are they local residents, office workers, or students?
• Location: Discuss the significance of your chosen location. Are there many coffee shops in the area? How does your location cater to your target market?
• Competition: Analyze existing coffee shops. What coffee and food products do they offer? What pricing strategy do they employ? How will your coffee shop compete or complement them?

4. Organization and Management

Behind every successful coffee shop is a robust organizational structure and a competent management team.

What should you cover in the Organization and Management Plan?

• Coffee Shop Ownership Information: Highlight the business’s legal structure.
• Profiles of Your Coffee Shop Management Team: Include details about your baristas, perhaps a part-time accountant, and someone to manage marketing. It can be helpful to create profiles for each role, detailing responsibilities and expertise.

5. Sample Menu

Your menu is the heart of your coffee shop. It’s more than just a list of coffee and tea; it’s an expression of your brand.

What should you consider when creating a Sample Menu?

• Menu Items: Detail the types of coffee, espresso drinks, and pastries you plan to offer. Maybe consider including non-coffee items like teas or specialty drinks.
• Unique Selling Proposition: Reiterate what makes your coffee or food items different from other coffee shops in the area.
• Menu Pricing : Discuss your pricing strategy, keeping in mind profit margin, competitors’ prices, and your target customer base.

6. Marketing Plan

To brew success, it’s not enough to have a fantastic coffee product; you must effectively market it.

What should you cover in a Marketing Strategy for your Coffee Shop Business?

• Define Your Brand: What voice, theme, or emotion do you want your coffee shop to evoke?
• Lay out your plans for social media campaigns, local partnerships, loyalty programs, SEO for website, and other promotional strategies.
• Considering using an  online food ordering system  in your food truck
• Create a  digital menu with QR code  to make your menu easy for your customers to access online

7. Operations Plan

Efficiency is key to the daily grind of running a cafe. The operations section provides a detailed look at the day-to-day operations of your coffee shop business. 

What Operational Issues should you address in your Business Plan?

• Supply Chain: Where will you buy your coffee beans? Who will be your coffee roaster?
• Operating Hours: Consider the best times to cater to your target market.
• Staffing: Detail roles, such as barista, manager, and part-time support.
• Equipment: List down essential equipment, from espresso machines to ovens.

8. Financial Plan

In this crucial section of your business plan, delving into the financial specifics is paramount to lay out a concrete roadmap for the fiscal aspects of your coffee shop.

How Much Does It Cost to Start a Coffee Shop?

Starting a coffee shop is not just about brewing the perfect espresso; it’s also a substantial financial commitment. The cost for opening a coffee shop can range from $80,000 to $250,000. These costs can vary widely based on factors such as location, size of the establishment, equipment quality, and inventory requirements. Moreover, the process of opening a coffee shop might also involve unexpected expenditures, so it’s essential to account for some buffer in your budget.

How Many Ways to Fund Your Coffee Shop?

There are multiple avenues for funding your coffee venture. Traditional bank loans, personal savings, angel investors, crowdfunding campaigns, and partnerships are just a few options. It’s crucial to assess which option aligns best with your business vision and financial situation.

Important Questions to Consider When You Create Your Funding Request If you’re seeking funding, there are several questions you’ll need to answer in your business plan:

• How much money do you need to start and maintain your coffee shop until it becomes profitable?
• What will the funds be used for specifically?
• How do you plan to handle financial challenges that might arise?
• How do you plan to repay any loans or provide a return on investment?

9. Financial Projections

The financial projections section of your business plan forces you to translate your coffee shop vision into numbers, ensuring you’ve accounted for all key metrics that can make or break your venture.

Break-even analysis:

This is the point where your coffee shop’s total revenues equal its total costs. Simply put, it’s when you neither make a profit nor a loss from selling coffee. 

Use this formula:  Fixed Costs / (Price – Variable Costs) = Break Even Point

Projected profit and loss statement:

This will provide a forecast of your expected income and expenses, giving a clear view of your venture’s profitability.

Cash flow analysis:

Essential for understanding the liquidity of your business, this tool is especially crucial for coffee shops, considering the fluctuating expenses and incomes coffee shops offer. When drafting this, consider who will read it, as stakeholders like investors or lenders might have specific expectations.

Coffee Shop Business Plan Template 

• Mission: To offer the community high-quality coffee in a comfortable and vibrant environment.
• Vision: To become the go-to local coffee spot that fosters community connections and coffee appreciation.
• Coffee Shop Description: “Java Junction” will be a modern coffee hub that emphasizes direct-trade coffee beans and a relaxed, inclusive atmosphere.
• Costs: Estimated initial costs are $125,000.
• Profits: Projected annual profit by year two is $75,000.

2. Description of the Coffee Shop

• Coffee Shop Concept: A community-focused café emphasizing artisanal methods.
• Coffee Shop Name: Java Junction
• Coffee Shop Type: Sit-down café with an adjacent mini-library.
• Location: Main Street, Downtown Area – chosen for its high foot traffic.
• Order Fulfillment: Orders taken at the counter with table service for food.
• Working Hours: Mon-Fri (7 am – 9 pm), Sat-Sun (8 am – 10 pm).

3. Menu Offer

• Type of Food and Drink: Coffee, teas, pastries, and sandwiches.
• Offer: From classic espresso shots to unique blends like “Lavender Latte”.
• Unique Selling Point: Every coffee product uses direct-trade beans, ensuring farmer fairness.

4. Market and Competition Analysis

• Market Analysis: The local population includes a mix of professionals, students, and tourists. Many search for quiet spots to work or relax.
• Target Customer: Professionals aged 25-40 and students.
• Size of the Target Customer: Approximately 15,000 individuals.
• Competition Analysis: Three established coffee shops within a mile.
• Size of the Competition: Ranging from small boutique coffee shops to a larger chain.
• Competitors’ Offer: Basic coffee drinks, with limited specialty items.
• Competitors’ Prices: Average of $4 for a coffee drink.

5. Investment Plan (Detailed Cost Analysis)

Investment Cost (One-off): $75,000

• Equipment: $30,000
• Renovations: $20,000
• Initial Stock: $10,000
• Licenses: $5,000
• Miscellaneous: $10,000

Operating Costs (Monthly): $17,000

• Rent: $3,000
• Salaries: $10,000
• Utilities: $1,000
• Stock: $2,000
• Marketing: $1,000

6. Financial Forecast

Year one is projected to break even, with a profit of $50,000 expected in year two, and $75,000 in year three, considering growth and expanding customer base.

• Owner: Jamie Smith, a coffee enthusiast with a business degree.
• Manager: Alex Brown, previously managed a successful coffee chain for five years.
• Baristas: A team of 4 skilled individuals passionate about coffee.

8. Marketing Plan

Java Junction will use a mix of social media marketing, local print advertising, and loyalty programs to attract and retain customers. Regular events, such as “Buy Our Coffee Day” and collaboration with local businesses, will drive foot traffic and community engagement, integral components for starting your coffee shop and making it successful.

This coffee shop business plan sample is hypothetical and serves as a template. Tailoring specifics to your local market, vision, and unique aspects will be necessary. Every coffee shop has nuances that can make them successful, whether it be the coffee products they sell, the environment they cultivate, or the events they host. Focus on what will make your coffee shop stand out and be sure to engage your community.

Tips For Writing a Business Plan For a Coffee Shop

Your business plan becomes the blueprint of your vision. Here are essential tips to consider:

Comprehensiveness is Key: Ensure your plan encompasses all sections you should include, such as marketing, financial projections, and operations. A well-rounded plan provides a holistic view of your business.

Tailor to Your Audience: If you’re presenting to potential investors, focus on profitability and growth projections. For a landlord, emphasize the benefits your coffee shop will bring to their property.

Specialize in Marketing: Given the competitiveness in the coffee industry, it’s crucial to have a solid marketing plan. If marketing isn’t your strength, consider hiring someone to do marketing for your venture. A strong online presence, loyalty programs, and community engagement can set you apart.

Research Your Market: Understand what nearby coffee shops include in their offerings. Identify gaps in the market and strategize on how your shop can fill them.

Stay Flexible: While a business plan provides direction, remain adaptable. The coffee industry is dynamic, and your ability to pivot can prove invaluable.

Separate Sections for Clarity: If your plan becomes too dense, you might want to create a separate document for specific sections like a detailed marketing strategy or an in-depth market analysis. This makes your primary business plan concise and more readable.

Frequently Asked Questions

1. how profitable is owning a coffee shop.

Owning a coffee shop can be profitable, depending on factors like location, quality of products, and management. On average, after expenses, many coffee shops report a profit margin of around 3% to 5%, with some successful ones achieving even higher. However, it’s essential to factor in initial setup costs, ongoing expenses, and market competition.

2. How do I start a coffee shop business plan?

Starting a coffee shop business plan involves multiple steps. Begin by defining your coffee shop’s mission and vision. Conduct market research to understand your target audience and competitors. Then, detail out sections like your product offerings, pricing strategy, marketing plan, financial projections, and operational procedures. If you’re thinking of opening a coffee shop, a well-thought-out business plan is indispensable.

3. What is a business plan for a coffee shop?

A coffee shop business plan is a detailed document that outlines your coffee shop’s objectives, strategies, and operational procedures. It acts as a roadmap, guiding you from the startup phase to establishing a thriving business. Moreover, if you need a coffee shop business loan or investment, this plan becomes crucial in convincing stakeholders of your venture’s viability.

4. What are the 4Ps in a coffee shop business plan?

The 4Ps stand for Product, Price, Place, and Promotion. In the context of a coffee shop:

• Product: What type of coffee and related products will you offer?
• Price: How will you price your coffee? Will it be premium or competitive?
• Place: Where will your coffee shop be located? Is it accessible to your target audience?
• Promotion: How will you market your coffee shop? Will you offer promotions or loyalty programs?

These elements help in creating a marketing strategy tailored to your coffee shop’s unique needs and market position.

Launching a coffee shop is not just about brewing the perfect cup but weaving a narrative that resonates with your community, fostering an ambiance that people gravitate towards, and maintaining a seamless operation that drives profitability. The meticulous creation of a business plan is a pivotal step in this endeavor. It’s the beacon that guides budding entrepreneurs through the complexities of the coffee industry. In such a competitive marketplace, a well-structured, comprehensive business plan can make the difference between a fleeting venture and a thriving institution. To potential coffee shop owners, embrace the process, let your passion shine through in your plan, and remember that every great coffee shop started with a simple idea, much like a single coffee bean ready to brew greatness.

Related articles

QR Code on Table Tents for Restaurants and Bars

How much does it cost to open a small restaurant

How much does it cost to open a bakery

Menubly LLC 8 The Green Suite R, Dover, Delaware 19901

Privacy Policy

Terms of service

Cookie Policy

BUSINESS STRATEGIES

How to write a coffee shop business plan

• Nirit Braun
• Oct 30, 2023
• 12 min read

A coffee shop business plan is a detailed and strategic document outlining the essential aspects of starting and operating a coffee-focused business. It encompasses a comprehensive analysis of the business's goals, target audience, competitive landscape, marketing strategies, financial projections, operational procedures and more. This plan acts as a roadmap that guides entrepreneurs through the various stages of establishing and running their coffee shop, providing clear direction and a solid foundation for success.

When starting a business, especially in the competitive and dynamic realm of the coffee industry, creating a comprehensive and clear business plan is of paramount importance.

Ready to get your business brewing? Take Wix’s website builder for a whirl.

Top benefits of creating a coffee shop business plan

A well-crafted business plan helps entrepreneurs articulate their business goals, whether it's about offering unique coffee blends, creating a cozy ambiance or supporting sustainable sourcing practices. At the same time, a business plan requires entrepreneurs to identify and understand their target audience. This insight helps tailor marketing strategies, menu offerings and the overall customer experience to meet the specific preferences and needs of the intended customers.

Here's an overview of some key advantages to creating a coffee shop business plan:

Attracting investors and funding: A well-structured business plan acts as a persuasive tool when seeking investors or raising money for your business . It showcases your thorough understanding of the coffee industry, market trends and your strategies for success. This level of preparedness increases your credibility and instills confidence in potential investors, making them more likely to support your coffee shop venture.

Clear resource requirements: Writing a business plan prompts you to identify the specific resources, supplies and staff necessary to launch and operate your coffee shop. This includes everything from coffee beans and brewing equipment to furniture and interior decor.

Strategic financial planning: A comprehensive business plan outlines your financial projections, startup costs, operating expenses and revenue forecasts. This level of financial planning helps you determine how much funding you need to start a business . It also guides you in setting prices, managing cash flow and assessing profitability.

Market understanding and differentiation: Through market research and analysis, a business plan allows you to understand your target audience's preferences, behaviors and expectations. This knowledge helps you tailor your coffee shop's offerings, ambiance and marketing strategies to effectively attract and retain customers.

Risk mitigation: The process of creating a business plan prompts you to identify potential risks and challenges that your coffee shop might face. By acknowledging and addressing these risks early on, you can develop contingency plans and strategies to mitigate their impact.

Operational efficiency: A business plan outlines the operational processes required to run your coffee shop smoothly. It includes staffing plans, inventory management strategies and quality control measures. By establishing efficient procedures from the outset, you can minimize wastage, optimize resource allocation and ensure consistent customer satisfaction.

Goal setting and tracking: Your business plan serves as a benchmark against which you can measure your coffee shop's performance over time. By setting clear goals and key performance indicators (KPIs), you can track your progress and make necessary adjustments to stay on course toward achieving your objectives.

How to create a coffee shop business plan in 6 steps

Now we’ll walk through the six essential steps for crafting a coffee shop business plan tailored to your company's unique needs.

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

Your executive summary is a concise and compelling overview of your coffee shop business plan. It encapsulates the key elements of your plan and provides a snapshot of your business concept, strategies and financial projections. While appearing at the start of the business plan, it's often written last, as it draws from the content of the entire document.

A clear executive summary for a coffee shop business should include:

The essence of your coffee shop: What makes it unique? What kind of experience will customers have when visiting your establishment?

Market potential and your target audience: Explain why your coffee shop is well-positioned to capture this opportunity.

Competitor landscape: Identify what sets your coffee shop apart from the competition. This could be your specialty coffee blends, unique ambiance, sustainable practices or exceptional customer service.

Example executive summary for a coffee shop: "Bean Haven Coffee is a meticulously crafted coffee shop that aims to provide not just beverages, but an immersive coffee experience. We pride ourselves on our curated selection of ethically sourced beans, offering customers the finest hand-crafted brews in a cozy, rustic ambiance. Our competitive edge lies in our commitment to sustainability, from our bean-sourcing practices to our eco-friendly packaging. With a strong emphasis on community engagement and partnerships with local artists, we are set to become a cultural hub that brings people together over a shared love for exceptional coffee. Through strategic marketing campaigns, leveraging social media and collaborating with nearby businesses, we aim to establish Bean Haven Coffee as the go-to destination for coffee enthusiasts and connoisseurs alike. Our projected financials indicate that we will reach profitability within the first 18 months of operation. We seek funding to cover initial startup costs and our business model is designed to achieve sustainable growth and profitability."

02. Company and domain names

Knowing how to name a business is crucial for a coffee shop venture and a key step before you register your business . A strong and memorable name can resonate with customers and differentiate your coffee shop from competitors. Use descriptive words that reflect your coffee shop's essence, whether it's about taste, ambiance or values.

Utilizing a business name generator like the one from Wix can provide inspiration and spark creativity. Play with different combinations of words and ideas until you find a name that feels right. Once you've settled on a name, check its availability for domain registration. A domain name that matches your company name is essential for an effective online presence.

When choosing a domain name consider the following best practices:

Ensure that the domain name reflects your coffee shop's identity and offerings

Choose a name that is easy to spell and remember

Opt for a timeless name that won't become outdated quickly

If possible, include relevant keywords in the domain to improve search engine visibility

Steer clear of names that are easily confused with competitors or other brands

03. Market analysis and research

With more than 38,000 coffee shops in the U.S. alone, there are plenty of competitors to analyze. Including a comprehensive market analysis in your business plan is essential for understanding the competitive landscape and formulating effective strategies. Research your local coffee market, identify existing competitors and analyze their strengths and weaknesses. Determine your target audience's preferences, behaviors and demographics to tailor your offerings and marketing campaigns accordingly.

A well-rounded market analysis can guide your business strategy, helping you position your coffee shop effectively, develop compelling value propositions and devise strategies to capture your desired market share.

04. Operations plan

The operations plan is a crucial section of your coffee shop business plan. It outlines the practical aspects of running your coffee shop. Use it to describe your chosen location and its significance for foot traffic, accessibility and target audience reach.

Then, take the opportunity to detail the interior design, layout and ambiance of your coffee shop to create a welcoming atmosphere. Next be sure to list the equipment needed for brewing, food preparation and service. Ensure it aligns with your menu and production capacity. Finally define the roles and responsibilities of your staff, from baristas to managers, and outline their qualifications and training needs.

05. Marketing and advertising strategies

The marketing and advertising portion of your business plan outlines your strategies for promoting your coffee shop and attracting customers. Depending on your target audience and brand positioning for this type of business , consider a mix of traditional and digital marketing methods. This means using social media platforms like Instagram, Facebook and Twitter to showcase your coffee creations, engage with customers and share your coffee shop's story. Collaborate with influencers, local organizations or other businesses to expand your reach and tap into new customer segments.

Additionally, you can choose to participate in community events, farmers' markets and collaborations with other local businesses to increase your visibility. Also consider implementing loyalty programs that reward repeat customers and incentivize them to visit regularly.

You’ll need to develop a suite of brand assets to use in your marketing as well, starting with a company logo. You can use a free logo maker to get a professional design in minutes.

Learn more: How to make a website

06. Financial plan

The cost to start a coffee shop business can range from $50,000 for a mobile operation to over $400,000 for a brick-and-mortar location with booth seating and a drive-thru. This hefty expense is just another reason why a financial plan is so important.

The financial plan is the backbone of your coffee shop business plan. It outlines your startup costs, operating expenses, revenue projections and funding strategy. Investors and lenders will closely scrutinize this section to assess the viability of your coffee shop venture, so remember to do the following:

Detail the initial investment required for equipment, interior design, licenses and permits

Estimate ongoing costs such as rent, utilities, supplies and salaries

Provide realistic revenue forecasts based on your expected capacity and customer traffic

Specify how you plan to secure funding

Highlight when you anticipate reaching profitability and generating positive cash flow

By meticulously planning your finances, you demonstrate a solid understanding of the financial aspects of your coffee shop business and showcase its potential for success.

Coffee shop business plan examples

Below we’ve put together business plan templates for two hypothetical coffee shop businesses, including all the sections discussed in our previous how-to steps.

Coffee shop business plan template 1: Coffee Haven Café

Coffee Haven Café is a charming coffee shop dedicated to delivering a premium coffee experience in a cozy and inviting setting. Our unique blends, ethically sourced beans and commitment to sustainability set us apart in a competitive market. By fostering community engagement and partnering with local artists, we aim to become a cultural hub that brings people together over exceptional coffee. Through strategic marketing efforts and a strong online presence, we project profitability within 18 months.

Company and domain name

Company name: Coffee Haven Café

Domain name: www.coffeehavencafe.com

Our marketing analysis revealed a growing demand for specialty coffee in our target location. We've identified key competitors and highlighted their strengths and weaknesses. Our target audience consists of young professionals and students who value quality and ambiance. By understanding these dynamics, we can tailor our offerings and marketing strategies effectively.

Location: Centrally located in a busy commercial area with high foot traffic

Premises: Rustic and inviting interior design that promotes relaxation and conversation

Equipment: High-quality espresso machines, grinders, brewing equipment and display cases for baked goods

Staffing: Experienced baristas, friendly waitstaff and a dedicated manager to oversee operations

Social media: Engage customers through Instagram, Facebook and X with enticing coffee shots and behind-the-scenes content

Local events: Participate in local festivals, art exhibitions and collaborate with nearby businesses for cross-promotions

Content marketing: Regular blog posts on coffee trends, brewing tips and spotlight features on local artists

Loyalty programs: Offer a loyalty card program with rewards for frequent visitors

Partnerships: Collaborate with nearby bookstores for reading sessions and local influencers for social media endorsements

Startup costs: $70,000 for equipment, furnishings, licenses and initial inventory

Operating expenses: Estimated monthly costs of $12,000 covering rent, utilities, supplies and staff salaries

Revenue projections: Projected revenue of $300,000 in the first year, growing to $450,000 in the second year

Funding strategy: Initial funding from personal savings and a small business loan from a local bank

Profitability timeline: Aim to achieve profitability within 18 months of operation

Coffee shop business plan template 2: Brew & Gather Coffee House

Brew & Gather Coffee House is a community-focused coffee shop aiming to create a warm and inclusive space for coffee enthusiasts. Our commitment to locally sourced ingredients and artisanal brewing techniques sets us apart. By fostering partnerships with neighboring businesses and hosting regular events, we aim to become a staple in the neighborhood. Our projected financials indicate profitability within the first two years.

Company name: Brew & Gather Coffee House

Domain name: www.brewandgathercoffee.com

Through extensive market research, we've identified an opportunity to serve a diverse community seeking an authentic and welcoming coffee experience. We've assessed competitors' offerings and identified an untapped niche. Understanding our target audience's preferences and values will guide our menu and marketing strategies.

Location: Situated near a local park, providing an oasis for relaxation and community gatherings

Premises: Modern yet cozy interior design with flexible seating arrangements to accommodate groups and individuals

Equipment: State-of-the-art espresso machines, pour-over stations and an open bakery display

Staffing: A blend of skilled baristas, friendly hosts and a community engagement coordinator

Social media: Utilize Instagram and TikTok to showcase brewing techniques, share customer stories and host virtual coffee-tasting sessions.

Local events: Host open mic nights, book clubs and workshops to engage the community.

Content marketing: Publish a monthly newsletter featuring coffee culture insights, staff spotlights and local partnerships.

Loyalty programs: Introduce a tiered membership program offering exclusive discounts and early access to events.

Partnerships: Collaborate with local farmers, artisans and musicians to create a truly immersive community experience.

Startup costs: $100,000 for leasehold improvements, equipment, permits and initial inventory

Operating expenses: Projected monthly expenses of $15,000, covering rent, utilities, wages and supplies

Revenue projections: Anticipate revenue of $350,000 in the first year, with a 15% increase in the second year

Funding strategy: Initial investment from personal savings and a crowdfunding campaign targeting the local community

Profitability timeline: Aim to reach profitability within the first two years of operation

How profitable is a coffee shop?

The profitability of a coffee shop can vary depending on a number of factors, including location, business model and marketing strategy. However, in general, coffee shops can be quite profitable.

According to a report by IBISWorld, the average profit margin for coffee shops is 8.33%. This means that for every $100 in revenue, coffee shops generate $8.33 in profit.

Some coffee shops are even more profitable. For example, coffee shops located in high-traffic areas, such as airports and office buildings, can generate profit margins of up to 15%. And coffee shops that sell specialty coffee drinks and food items can also generate higher profit margins.

Here are some tips for increasing the profitability of your coffee shop:

Choose a good location. A good location is essential for success. Look for a location that is convenient for potential customers and has high visibility.

Offer a unique selling proposition. What makes your coffee shop different from others? What can you offer that your competitors cannot?

Provide excellent customer service. This is essential for building a loyal customer base. Make sure your staff is friendly and knowledgeable, and that they are always willing to go the extra mile for your customers.

Market your coffee shop effectively. Let potential customers know about your coffee shop and the unique offerings you have. You can do this through online marketing, social media and word-of-mouth.

Control your costs. Coffee shops have high costs, so it's important to control your costs as much as possible. This means negotiating good deals with your suppliers, managing your inventory carefully and keeping your labor costs under control.

Why do coffee shops fail?

There are a number of reasons why coffee shops fail. Some of the most common reasons include:

Poor location: A coffee shop in a bad location won't attract enough customers to be successful. Coffee shops need to be located in areas with high foot traffic, such as near office buildings, universities and parks.

High overhead costs: Coffee shops have high overhead costs, such as rent, utilities and labor. If a coffee shop can't generate enough revenue to cover its overhead costs, it will eventually fail.

Poor management: Poor management can lead to a number of problems, such as low customer satisfaction, high employee turnover and financial difficulties. Coffee shop owners need to have a strong business plan and be able to manage their finances effectively.

Lack of marketing: Coffee shops need to market themselves effectively to attract new customers and keep existing customers coming back. Coffee shop owners need to develop a marketing plan and budget, and they need to track their results to see what is working and what is not.

Competition: The coffee shop industry is very competitive. Coffee shops need to offer something unique to stand out from the competition.

Coffee shop business plan FAQ

How do you start a coffee shop business plan.

To start a coffee shop business plan, you need to consider the following factors:

Location: Choose a location that is convenient for potential customers and has high visibility.

Target market: Identify your target market and tailor your business plan to their needs and preferences.

Menu: Develop a menu that includes a variety of coffee drinks and food items that will appeal to your target market.

Pricing: Set prices that are competitive and generate a sufficient profit margin.

Operating costs: Estimate your operating costs, such as rent, utilities, labor and inventory.

Marketing: Develop a marketing plan to reach your target market and generate awareness of your coffee shop.

How many cups of coffee does a coffee shop sell per day?

Is a small coffee shop profitable, what percentage of coffee shops are successful, want to cook up another business plan.

How to create a bakery business plan

How to create a bar business plan

How to create a virtual assistant business plan

How to create an eCommerce business plan

How to create a cleaning business plan

How to create a plumbing business plan

How to create a trucking business plan

How to create a daycare business plan

How to create a food truck business plan

How to create a restaurant business plan

How to create a clothing line business plan

How to create a hair salon business plan

How to create a real estate business plan

How to create a contractor business plan

How to create a vending machine business plan

How to create a party planning business plan

Looking for another business idea?

How to start an online business

How to start a consulting business

How to start a fitness business

How to start a fitness clothing line

How to start a makeup line

How to start a candle business

How to start a clothing business

How to start an online boutique

How to start a T-shirt business

How to start a jewelry business

How to start a subscription box business

How to start a beauty business

How to start a flower business

How to start a car wash business

How to start a food prep business

How to start a DJ business

How to start a pool cleaning business

How to start a baking business

How to start a trucking business

How to start a construction business

How to start a landscaping business

How to start a food business

How to start a vending machine business

How to start a contractor business

How to start a coaching business

Coffee dropshipping

Looking to start a business in a specific state?

How to start a business in Arizona

How to start a business in South Carolina

How to start a business in Virginia

How to start a business in Michigan

How to start a business in California

How to start a business in Florida

How to start a business in Texas

How to start a business in Wisconsin

Related Posts

How to create a website from scratch in 11 steps (for beginners)

How to start a business in 14 steps: a guide for 2024

How to start a coffee shop in 7 steps

Was this article helpful?

Coffee Shop Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Coffee Shop Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Coffee Shop Business Plan

Whether you are planning to start a new business or grow your existing coffee shop, you’ve come to the right place to create your coffee shop business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their coffee shops.

A coffee shop business plan is used to start and/or grow your business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

Sample Business Plan for a Cafe or Coffee Shop

Below are links to a sample of each of the key elements of a coffee shop business plan example:

• Executive Summary – The Executive Summary will provide an overview of your coffee shop business plan including highlights from each section.
• Company Overview – The Company Overview section provides a brief business description and history of your coffee business, as well as your business model, retail space location, and mission statement.
• Industry Analysis – The Industry Analysis leverages market research to provide an overview of the coffee industry, including trends, growth potential, and competition in the coffee market.
• Customer Analysis – The Customer Analysis section provides insights into the segments of your target market (i.e., business professionals, college students, etc.), including their needs and preferences, as well as how you plan to attract and retain them.
• Competitive Analysis – The Competitive Analysis section provides an opportunity for you to research other coffee shops in your area and identify their strengths and weaknesses. You will also detail your unique selling proposition (i.e., high-quality coffee, specialty coffees, welcoming atmosphere, etc.) for attracting new and repeat customers.
• Marketing Plan – The Marketing Plan offers a detailed marketing strategy for promoting your coffee shop to attract and retain customers, including advertising and social media marketing. It will also include your pricing structure for your products.
• Operations Plan – The Operations Plan includes information on the daily operations of your coffee shop, such as staffing, inventory management, and equipment.
• Management Team – The Management Team section introduces the key players in your coffee shop, their roles and responsibilities, and their relevant skills and experience.
• Financial Plan – The Financial Plan will provide detailed projections for the financial performance of your coffee shop, including startup costs, operating costs, revenue, and expenses. This section should include an income statement, balance sheet and cash flow statement.

Next Section: Executive Summary >

Coffee Shop Business Plan FAQs

What is a coffee shop business plan.

A coffee shop business plan is a plan to start and/or grow your business. Among other things, it includes your company overview, allows you to conduct a market analysis to identify your target market, includes a sample menu, presents your marketing plan and pricing strategy to attract your local customer base, details your sales forecasts, and provides the income statement, balance sheet and cash flow statement for your coffee shop.

You can  easily complete your coffee shop business plan using our Business Plan Template for a Coffee Shop here .

What Are the Main Types of Coffee Shops?

The different types of coffee shops include cafes, coffee bars and coffeehouses that sell coffee drinks and other snacks. Some coffee shops offer lunch and dinner menus and are close to being full-service restaurants. There are also coffee shops that are more accessible for people on the go or those who want to make their own coffee. These are retail coffee shops, drive thru coffee shops, coffee carts and trucks, and roasters or retailers.

What Are the Main Sources of Revenue and Operating Expenses for a Coffee Shop?

The primary source of revenue for many coffee shops come from its food and drink sales, which includes brewed coffee, coffee beans, seasonal drinks and refreshments, and baked goods. Gift card and merchandise sales like tumblers, mugs, and coffee makers also contribute to a coffee shop’s revenue stream.

The expected expenses for a coffee shop are the cost of coffee and food products, salaries and wages, rent, and advertising costs. 

How Much Does it Cost to Start a Coffee Shop?

Opening a coffee shop business can cost anywhere from $40,000 to $100,000 depending on the size and location of the business. Additional costs such as inventory, employee salaries, and marketing expenses can range from $5,000 to $15,000 per month.

How Do You Get Funding for Your Coffee Shop Business?

The best way to get funding for a coffee shop business is through a bank loan or utilizing your personal savings, business credit cards or borrowing from friends and family. You can also look into government grants or loans, or try to find a partner who is willing to invest in your business. Whatever route you choose, be sure to have a solid coffee shop business plan for potential investors including a sales and marketing plan as well as a realistic idea of how much money you need to get started.

How to Start a Coffee Shop?

• Determine the type of coffee shop business you want to open . There are many different types of coffee shops, from small mom-and-pop shops to large chains.
• Create a coffee shop business plan. This will outline your plans for starting and running your coffee shop. 
• Secure funding . You will need money to start and run a coffee shop, so you'll need to find investors or borrow money from a bank or other lending institution.
• Find a location for your coffee shop. This can be tricky, as you'll need to find a space that is affordable and has good foot traffic.
• Equip your coffee shop . You'll need to buy or lease equipment such as espresso machines, coffee brewers, and furniture in addition to the coffee beans and other food products you plan to sell.
• Hire staff . You'll need employees to run your coffee shop, so post job ads and interview potential candidates.

Learn more about how to start a successful coffee shop business:

• How to Start a Coffee Shop Business

Where Can I Get a Coffee Shop Business Plan PDF?

You can download our free coffee shop business plan template PDF . This free coffee shop business plan template can be used to write your own business plan.

Coffee Shop Business Plan Template

If you want to start a coffee shop business or expand your current one, you need a business plan.

Over the past 20+ years, our coffee shop business plan template has helped over 7,000 entrepreneurs and business owners create business plans to start and grow their coffee shops.

Below is an example coffee shop business plan template that will help you write your own coffee shop business plan:

2. Company Overview – Your company overview should include a detailed explanation of the company’s concept, location, products/services offered, customer profile and market size.

3. Industry Analysis – This section involves researching various aspects of the coffee industry such as its size, competitive environment, key players and trends.

4. Customer Analysis – The customer analysis should include a description of your target audience, their needs and how you plan to attract and retain these customers.

5. Competitive Analysis – This should include a description of your competitors, their strengths and weaknesses and how you plan to compete with them.

6. Marketing Plan – Your marketing plan should outline the strategies and tactics for achieving your specific marketing objectives.

7. Operations Plan – This should outline the day-to-day operations of the business, its personnel structure, hierarchy and supplier relationships.

8. Management Team – This section should include a description of the key players in the company, their skills and responsibilities.

9. Financial Plan – The Financial Plan should include your businesses’ financial statements and funding requirements.

Next Section: Executive Summary >

Coffee Shop Business Plan FAQs

• What Is the Easiest Way to Complete My Coffee Shop Business Plan?
• Growthink’s Ultimate Coffee Shop Business Plan Template allows you to quickly and easily complete your business plan.
• Where Can I Download a Sample Coffee Shop Business Plan PDF?
• You can download our coffee shop business plan PDF template here. This is a coffee shop business plan example that you can use in PDF format.
• What Is a Coffee Shop Business Plan?
• Why Do You Need a Business Plan for a Coffee Shop?

1. A business plan sets a clear direction: Perhaps the most significant benefit of having a business plan is that it gives you a clear direction and purpose. It outlines your goals and objectives, how you plan to achieve them, and the timeline and resources required. A well-written business plan also clarifies your target audience and helps you understand their needs and preferences. With a solid business plan, you’ll have a better idea of where to focus your efforts and resources, which can save you time, money, and frustration.

2. Helps secure funding: Opening a coffee shop requires a significant investment in equipment, inventory, rent, and staffing, among other expenses. To secure funding from investors or lenders, a business plan is essential. It demonstrates your knowledge of the industry and market trends, your marketing strategy, financial projections, and how you plan to mitigate risks. A well-thought-out business plan can help convince potential investors that you have a viable idea and are a good investment.

3. Provides a roadmap for growth: A business plan is not just for starting your coffee shop; it’s also essential for long-term success. It’s a roadmap that can help you navigate the ups and downs of running a business. A good plan should contain measurable goals that you can track and adjust as needed. It should also have contingency plans if things don’t go as expected. As your coffee shop grows and evolves, refer to your business plan to ensure that you stay on track and adapt to changing market conditions.

4. Attracts and retains employees: In addition to investors and lenders, your business plan can also help attract and retain employees. A clear business plan shows potential employees what your vision is and what you want to achieve. It also shows them how they can contribute to your success and how you plan to reward them for their efforts.

5. Enhances credibility and professionalism: Finally, a business plan can enhance your credibility and professionalism. It shows that you have thought through your ideas and have a clear plan for how to execute them. This level of detail and preparation can go a long way in building trust with potential investors, lenders, employees, and customers. A well-written business plan can also make you stand out from your competition by demonstrating your attention to detail, industry knowledge, and commitment to success.

• What Are the Sources of Funding for a Coffee Shop?
• The main sources of funding for a coffee shop are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business and ultimately help you secure funding.

COFFEE SHOP BUSINESS PLAN OUTLINE

• Coffee Shop Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix

Start Your Coffee Shop Plan Here

Other Helpful Business Plan Articles & Templates

• Sample Business Plans
• Food, Beverage & Restaurant

How to Write a Coffee Shop Business Plan + Free Template

You are a smart entrepreneur. You don’t jump right in and open a coffee shop just because you decoded the secret of making perfect cups of steaming delicious coffee.

Instead, you wait and plan to write a unique business plan that resonates with your coffee shop’s concept.

But hey, writing a business plan is actually complex. Without any structural format or direction, you may end up making a hotchpotch of your business idea.

To ensure that your business concept translates properly into a plan, we created this step-by-step guide that will prompt you to write an insightful coffee shop business plan in great detail.

Also, get a free coffee shop business plan template that has all the relevant examples for you to get started.

So get yourself a cup of coffee and decode the secrets of writing a stellar plan in easy steps.

Let’s get started.

Key Takeaways

• Craft a compelling executive summary for your coffee shop business plan. Add key details regarding financials, marketing, business objectives, and operations to help investors evaluate your business idea.
• Conduct thorough research on the coffee shop market by analyzing the key trends, consumer preferences, and needs of your target market.
• Streamline your coffee shop operations with a detailed plan outlining the standard operating procedures of your key business processes.
• Ensure the compliance of business by acquiring essential licenses and permits.
• Design a brief sales and marketing plan to ensure that the coffee business reaches its target customer and starts making sales.
• Identify your unique selling proposition and determine your competitive edge in the market.
• Using SWOT analysis, analyze the strengths, weaknesses, opportunities, and threats of your competitors and your own business.
• Create a sample menu and determine your menu offerings by considering varying different aspects.

Why Prepare a Coffee Shop Business Plan?

A lot of variables play together to write the success story of your coffee business.

From choosing a shop location to remodeling it as per your unique concept, hiring staff, determining sales strategy, acquiring licenses and insurance, and planning operations-you need to undertake multiple activities, consecutively at a time, to start and run a coffee business.

A business plan will guide you like a map in the right direction. It will ensure that all the business objectives are achieved without breaking a compliance code.

It forces you to assess the viability of a coffee shop idea before you invest the money in it. You can strategically plan the coffee shop’s success by making detailed financial projections relating to the company’s sales, revenue, costs, and expected expenses, and cash flow.

And most important of all, a business plan will help you acquire the required funds by winning the trust of potential investors.

How to Write a Coffee Shop Business Plan: A Complete Guide

Let’s walk through the process of writing a coffee shop business plan with detailed step-by-step instructions.

1. Get a business plan template

Writing a business plan from scratch is pretty exhausting. You are likely to leave behind an important detail without any structural format.

So do yourself a favor and get a business plan template. Trust us, it’s going to make your plan writing process so much simpler.

A template helps bring clarity and focus to different sections of the plan by prompting you in specific directions. Moreover, the templates contain examples and tips specific to coffee shops making it extremely relevant for your business.

Looking for a well-structured and modern business plan template?

Well, we knew you would. Presenting the Upmetrics business plan template that can be easily customized for your unique coffee shop business. Simply download our template and modify it as per your business concept.

Need Assistance Writing a Coffee Business Plan?

Get Upmetrics’ business plan template, import data directly into the editor, and start editing using Upmetrics AI Assistant.

Start Planning Now

2. Write an executive summary

An executive summary is like a north star of your business plan. It will act as a guiding light for stakeholders to understand your journey ahead.

Investors will read the executive summary of your coffee shop business plan before even allowing you a presentation.  So definitely it needs to be compelling and converting.

Keep your executive summary concise but detailed enough that it summarizes the key points of your entire plan. Include the problems you would be solving and the solutions you have to offer. Adapt a storytelling tone and focus on highlighting the business goals, financials, objectives, and overall business strategy.

Now, move ahead and visit this part when you are done writing for the entire plan. Summarizing becomes much easier and more effective when you are aware of the entire plan’s details.

Also, two pages are more than enough for writing a capturing executive summary.

3. Conduct a competitive and market analysis

Build a strong foundation for your coffee business by diving deep into the market research of the coffee industry, competitors, target audience, market trends, and your attainable target market.

Analyze the coffee shop industry from a macro viewpoint and then gradually narrow it down to your particular market. For instance, the revenue in the US coffee market size was $85.2 billion in 2022 and is expected to grow by 3.21% between 2023-2028.

Now, identify your targeted available market (TAM) from this and analyze the growth potential of your particular coffee shop. Overall, try to show that the coffee shop business has a thriving opportunity to grow in the market.

The market analysis for a coffee shop business must include the study of the following:

Customer analysis

Customer analysis is essential to identify your target customers. Having a thorough understanding of your target market will help formulate the business and market strategies appropriate for your business.

Create the buyer persona of your ideal customer. Focus on these details to outline your ideal customer:

• Customer demographics: Age, gender, location, income, occupation, and ethnicity of the customers who will visit your coffee shop.
• Customer psychographics: Beliefs and values of your ideal customer, their interests, spending pattern, and their media consumption.

For instance, the ideal customer for Steamy Sips is 23-38 years old and works in a corporation. He/ She likes to spend money on coffee regularly and prefers fresh roasted seasonal brews, is socializing, and loves working in a cafe remotely.

Competitors analysis

After determining your target market, look around and identify your potential competitors.

Begin by identifying the top competitors of your coffee shop. This can be neighboring coffee shops, kiosks, or coffee karts that offer similar services to your business.

Now conduct a SWOT analysis of these coffee shops by analyzing their strengths and weaknesses. Also, analyze your strengths against competitors and highlight your competitive edge in the market. Be realistic with your assessment as this will form the foundation of your related business policies.

Lastly, identify if there are any stellar opportunities for you to leverage in this market.

Collect data from highly authoritative websites, data publications, and local studies specialized in the coffee industry. For instance, SBA , SCA coffee , Mintel , Business Wire , COFFEEBI , etc.

This section is your chance to prove to the potential investors that you are aware of the market challenges and there exist favorable chances for your coffee shop to thrive and grow.

4. Prepare a company overview

Just like the executive summary of your coffee shop business plan, this section includes a brief business description of your coffee shop. It offers readers a peek into your business structure, goals, mission, and company values.

Depending on your market analyses choose the type and structure of your business concept. Clearly describe whether you will start a cafe or coffee shop, coffee kart, coffee bar, or coffee house and whether the business structure will be LLC, partnership, or sole proprietorship.

Further include your mission statement, coffee shop objectives, and goals to complete the company overview section.

Mission statement: A mission statement highlights the purpose of your coffee shop’s existence and its long-term objective.

For instance, Steaming Sips’ mission is to cultivate a culture of freshly roasted coffee, serving a welcoming space for young individuals to connect, create, and unwind with every cup of our brews.

Coffee shop objectives: In this part, highlight your business objectives in terms of milestones, growth goals, revenue goals, sales numbers, etc.

For instance, Steaming Sips aims to open 3 branches across San Fransisco by the end of 2025.

5. Present your sample menu

The market research earlier helped you understand your potential audience in great detail. Now, it’s time to decide what to offer on your menu.

A sample menu is an important component of your coffee shop business plan. With a menu, investors will know what exactly you will be serving and what makes you different.

A coffee shop can stand apart selling just coffee drinks. However, there are many coffee shops that sell coffee and food products together. Depending on your coffee shop concept and the target market, decide the menu items.

Here are a few things to consider while making your menu and establishing yourself as a specialty coffee shop.

• Different types of coffee drinks that suit your customer’s taste. For ex. filtered coffee, frappuccino, brewed coffee, hot coffee, etc.
• The type of coffee beans to produce high-quality coffee, e.g. organic coffee beans.
• Different types of coffee roasts, e.g. dark roast, medium roast, light roast.
• Different types of milk, e.g. plant-based milk options and dairy milk.
• Seasonal coffee specialties.

Strategically place the items in your menu and add the prices alongside. Incorporate branding elements of your coffee shop in the menu as well.

6. Coffee shop design and layout

Till now, the coffee shop idea was just a business concept, jumbled randomly across your mind. Writing a business plan will help you to sort those ideas, one section at a time.

The design and layout section helps potential investors visualize the appearance of your coffee shop. It is your chance to help them understand your coffee shop concept and the aspects that set you apart from other coffee shops.

Begin by highlighting your coffee shop location in this section. Briefly explain how the location is suitable for your potential customers.

Also, present the moodboard of your coffee shop and highlight the branding and visual elements of its design.

Overall, explain how you will create a welcoming atmosphere for your customers by incorporating design and decor elements in your shop.

7. Prepare a coffee shop marketing plan

Now that you have the concept, design, and menu for a coffee shop, it’s time to work on its marketing plan. The coffee market is intensely competitive and only a solid marketing action plan can differentiate your business from other coffee shops.

Using your market research, identify the best marketing strategy for your business. Ideally, coffee shops build a cohesive brand image using a mix of digital marketing practices.

For instance, a website can be used to build a robust web image, while social media can be used to connect with your target audience organically. Similarly, your coffee shop emails can focus on special offers and promotional invites while paid ads can help you target the wider audience.

In this section, you also highlight various promotional activities for your cafe such as karaoke evenings, art workshops, musical nights, happy coffee hours, etc.

Overall a comprehensive marketing plan must answer the following questions:

• How will you draw coffee enthusiasts to your coffee shop?
• What will be the pricing strategy of your coffee shop?
• What will be your marketing budget?
• What marketing channels will you use and who will undertake the marketing activities?
• Will there be any promotional events at the cafe? If so, what type of events?

8. Introduce your management team

In this section, you will introduce the management team that will ensure the smooth functioning of your coffee shop business.

Begin by introducing the coffee shop owners and their relevant experience in the coffee market. Also, clarify if you will work both as owner and manager or hire a coffee shop manager to look after the day-to-day operations.

If you are going to hire a manager, introduce them and their key responsibilities in the section. Offer a brief description of their skills, experience, and expertise that can help your coffee shop business.

Overall, this section shows the potential investors that you have all the right people in a team to drive your coffee shop toward success.

9. Outline your operational plan

This section of a coffee plan offers brief details of everyday business processes that will guide you to build and run a successful coffee shop.

An operations plan includes a lot of details, answering some of these prominent questions.

• Inventory and stock management: How will you manage and track the inventory? Who will be responsible for stock management? How often would you restock the inventory?
• Production: Who will develop the recipes for coffee beverages? Will there be recipe cost cards for coffee preparation? Will there be kitchen staff working with food orders or will you outsource that?
• Coffee shop equipment: What equipment will you buy for the coffee shop, i.e. espresso machine, coffee grinders, etc? Will that be a new purchase or a second-hand one? How much will the equipment cost?
• Management: Who will serve the food and coffee in the shop? Who will look after customer complaints? What is the conflict resolution system at your coffee shop?
• Technology: What technologies will you use at your coffee shop? Which payment and POS system will you use? Will there be an ordering kiosk?

A well-planned operations plan demonstrates your ability to run a coffee shop to your readers. So keep it detailed and revamp it as and when needed.

10. Create a Financial Plan

A financial plan helps assess the viability of your business idea by evaluating its financial aspects. It’s an important part of your coffee shop business plan whether you want to seek funding or not.

A well-built financial plan is presented in numbers, graphs, and charts and includes the following:

• Evaluation of startup costs: Identify the startup costs of your proposed coffee shop. Take into account the costs for lease rental, licenses, equipment, remodeling as well as operating expenses for the first few months.
• Sales forecasts and pricing: Determine the drink sales for your coffee shop and your pricing structure by conducting market research.
• Operating costs: Your financial projections should include a thorough calculation of operating expenses to run a coffee shop business.
• Balance sheet: A balance sheet will help investors assess your assets and liabilities and the liquidity of your business.
• Cash flow statement: Make cash flow projections and demonstrate the inward and outward flow of money in the business.
• Income statement: The figures in this sheet help evaluate the profitability of your business
• Break-even analysis: The calculations here will help determine the sales level after which your coffee shop will start making a profit.

Now, making all these financial projections and calculations is a bit taxing. Not only that, you will have to create visual reports to make the financial section appealing and insightful.

Well, let’s make things easier with our financial forecasting tool. Simply enter your assumptions in a tab and our tool will generate important key reports for your business.

Don’t stress. You don’t need to worry about the visual reports anymore. Go, check your dashboard. You will have all the visual reports ready to be added to your financial plan.

And that’s your detailed guide to writing your coffee shop business plan. Now, let’s check the latest industry trends ruling the coffee shop market. 

Coffee Shop Industry Highlights 2023

Let’s dive further deep into market analysis with these latest industry trends in the coffee shop market:

• Coffee shop industry: The US coffee shop industry grew from $36 billion to 45.8 billion dollars between 2020-2022.
• Number of coffee shops: According to Statista , in 2022 there were a total of 38.4 thousand coffee shops in the US.
• Coffee drinkers: A performed market research indicates that the top coffee consumers aren’t youngsters, but seniors. Nearly, 70% of seniors consume coffee regularly.
• Employment growth rate: The total number of people employees in the coffee shop industry in th US increased on average by 4.9% between 2018-2023.
• Specialty coffee market: According to Grandview research , the US specialty coffee market is expected to grow at 10.9% CAGR between 2023-2030.
• Price per cup: According to Business Insider , the average price per coffee cup in the coffee shop is almost $5, making it an affordable luxury for people.

Related Coffee Shop Resources

• Coffee Shop Operational Plan
• Coffee Shop Financial Plan
• Coffee Shop Marketing Plan
• Latest Coffee Shop Business Trends

Download a sample coffee shop business plan

Need help writing your business plan? Let’s ease your plan writing process with our coffee shop business plan pdf . Download it for free and customize it as per your needs.

This modern intuitive template offers a step-by-step guide that will help you write a comprehensive and actionable business plan. It’s designed specifically for coffee shop businesses and includes examples relevant to your industry.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Write your business plan with Upmetrics

Enhance the quality of your business planning with Upmetrics. With more than 400+ customizable sample business plans , it offers features like AI assistance to write an impactful business plan.

Whether you are starting your own coffee shop or taking over an existing coffee business, Upmetrics’ insightful guides and resources will help you craft a compelling business plan in easy steps.

Related Posts

Coffee Roaster Business Plan

Coffee Truck Business Plan

Financial Guide for New Startups

Cost To Start a Coffee Shop

Best Business Plan Writer

How to Start a Coffee Shop Business

Frequently asked questions, what are the key components of a successful coffee shop business plan.

The key elements of a coffee shop business plan are

• Executive summary
• Business overview
• Coffee industry and market analysis
• Sample menu
• Coffee shop design and layout
• Marketing and sales plan
• Key management team
• Operations plan
• Financial plan

Should we consider franchising our coffee shop?

Yes, you can. Franchising is a proven way of increasing the reach and profitability of your coffee business. Moreover, it’s easy to scale your business through a franchise business model.

What is a traditional business plan for a coffee shop?

A traditional plan is very similar to modern business plans. It includes a summary of the company’s goals, objectives, business values, marketing objectives, and financial plan. The modern plans, however, are intuitively designed to be more suited to investors interest.

Do I need a business plan to secure funding for my coffee shop?

Yes. Investors and investing firms will ask for a business plan before giving you a chance to present the coffee shop concept. By studying your plan, they will gauge the viability of your coffee business, and depending on the analysis they will decide whether to invest or not.

What should I include in the financial projections section of my business plan?

The financial projections of your coffee shop plan must include the following:

• Sales forecast
• Startup cost estimates
• Operating costs
• Balance sheet
• Income statement
• Cash flow statement
• Break-even analysis

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

• Try it out »

The Ultimate Coffee Shop Business Plan and Template

If you are looking to write a coffee shop business plan, you have come to the right place.

A coffee shop business plan is an essential tool for coffee shop owners or people who want to open a coffee shop. A business plan will help you plan your strategy for success and act as a guide as you look to build your coffee shop.

In this article, we’ll look at why you should write a business plan for your coffee shop or cafe, as well as provide you with a sample and a template that contains inspiration for the things you should include in your coffee shop business plan.

Table of Contents

• 1 Why Write a Coffee Shop Business Plan?
• 2.1 Executive Summary
• 2.2 Company Overview
• 2.3 Market and Customer Analysis
• 2.4 Sales and Marketing Plan
• 2.5 Management Team
• 2.6 Financial Plan
• 3 Wrapping Up

Why Write a Coffee Shop Business Plan?

The basic idea behind a coffee shop is simple. The business needs to sell enough coffee products to cover costs and make a profit. However, many variables will define whether your business is successful.

A coffee shop business plan will help you plan a strategy for success. It will consider factors such as opportunities, risks, and how you will market yourself . By having a good idea of this before you start a coffee shop, you will be better placed to overcome or avoid any difficulties.

Here are some examples of how a business plan could help iron out any difficulties:

• While creating the market analysis section, you may decide that competition is too intense. If this is the case, you could look for a new area with fewer competitors or find a way to make your coffee shop business stand out.
• By creating a marketing plan before you open, you can put yourself in an excellent position to make sales from the moment you start a coffee shop.
• By creating cash flow projections, you will be able to spot any potential financial issues well before they come to light, preventing cash flow problems.

Without a business plan, you would either not know about the potential difficulties listed above, or you would be aware of them but lacking any defined strategy for overcoming them. By creating a coffee shop business plan, you can tackle issues with a clearer head.

Business plans are also essential documents if you plan to apply for funding for your coffee shop.

You’ll likely need to submit the business plan to the bank when applying for a loan, or to investors when applying for equity funding. Having a well-thought-out business plan shows you have done your market research and analyzed your idea which helps give investors an overview of the risks and potential rewards of investing.

If you are going to use your business plan to apply for funding, you’ll need to go into a little more detail about the financials of your business. This will include your income and expenses and you’ll also need to include a section that discusses how you will use the money you’re raising.

Coffee Shop Business Plan Template

A Google search will reveal differences when it comes to the exact sections you should include in your coffee shop business plan.

Nonetheless, a coffee shop business plan template will include the sections listed below. In this part of the article, we’ll go through a coffee shop business plan template and discuss what you should include in each section.

Executive Summary

The executive summary is a short overview of your coffee shop business plan. It should include all the important details about your business. When deciding what to include, think about what you would want someone to see if they told you they would only read this one section of your plan.

Open your executive summary with a statement about what your coffee shop business is all about. Talk about what it will offer that is unique and mention why you think it will be successful. Is it the only coffee house in town, for example?

Coffee shop name: AI Coffee Shop

Executive Summary:

AI Coffee will serve high-quality coffee to office workers and business people who work nearby. We will sell espresso-based drinks with a focus on providing quality at speed. We will sell coffee to take away as well as to eat in, with an indoor seating area with space for 25 customers in our coffee shop.

While there are other coffee shops in the area, we believe that there is demand for more — especially ones that focus on a high-quality product. We will also provide a light lunch menu and pastries that we believe will differentiate us from other coffee shops in the area. 

Company Overview

In the company overview section, you should include practical details about your coffee shop business. This will include:

• The structure and ownership of your coffee shop
• The staff you plan to hire and what you will pay them
• Your company’s mission statement, and startup expenses

While this may seem like a lot of work, the good news is this also serves as a way to kill two birds with one stone. As you flesh out your company’s goals & vision statements, it’s important to track this information in an internal wiki . Not only will this help your business stay true to its course, but it can also serve as a great resource for your staff.

AI Coffee will be a privately held company owned entirely by Mr Smith, who will also manage the coffee shop. We will hire two full-time employees with at least two years of barista experience, as well as four part-time employees to help during busy periods.

Startup costs for the coffee shop will be $70,000, which will be spent on rent, renovations, and purchasing equipment. The owner has put up half the money and has borrowed half from a bank. Based on annual sales of $160,000 and after costs and wages, we expect to be profitable within the second year. 

Market and Customer Analysis

In the market analysis section, you should include details about the local market. This can include information on competitors, such as other coffee shops or any fast-food joints, restaurants, or bars that you think will be competing for your coffee shop’s money.

You should also outline what makes your coffee shop business unique and why you think it can be successful despite the competition. You can also include wider information about the coffee industry.

In the customer analysis section, you need to include information about your target market. Include details on who they are and why you think they will like your coffee shop, with metrics where possible. If you performed market research before starting your coffee shop business plan, include that here.

Market Analysis

The coffee industry is expected to keep growing between 2020 and 2024 in the U.S. Research suggests that coffee is one of the most consumed beverages in the country, with the average person drinking two cups per day. We believe that this growth, plus the high volume of coffee people drink each day, makes opening a coffee shop a good business opportunity . 

Competitor Analysis

AI Coffee will be located in a vibrant district that is seeing offices open up and new companies move in. There are currently two other coffee shop competitors in the immediate area, but we believe there is room for more.

Our shop’s main advantages are that it is closer to a new office building than the other shops. We also plan to differentiate ourselves by offering a small lunch menu, unlike any of the existing coffee shops, as well as various customer loyalty schemes . 

Customer Analysis

The location of the coffee shop has high footfall, especially before and after work and during lunchtimes. The area has a high proportion of local professionals who can afford to spend money on coffee and other drinks. 

The office blocks in the immediate vicinity are home to around 2,500 people. There are also other buildings being developed nearby. The location is also close to shopping and entertainment districts. We expect to receive significant revenue from passersby, who will keep us busy during the day. 

Sales and Marketing Plan

Before you start a coffee shop, you should have a clear idea of what your business’s sales strategy will be.

Your sales strategy contains practical details on how you will handle sales. You should also include sales forecasts and how you have come up with these forecasts. In this section, you should include information about the products you will sell and your pricing strategy.

Your marketing plan will discuss the strategies you will use to get customers through the door. Discuss your budget and expected returns on investment. If you have a particularly complex marketing plan, you may want to create a separate document for this and only include the highlights in your business plan.

AI Coffee will open from 7.30 a.m. until 7.30 p.m. seven days a week. We expect the hours immediately before and after office hours, as well as between 12 p.m. and 1 p.m., to be the busiest of the day, with much of our sales being to take out. 

We will use a commercial espresso machine and we expect to be able to produce up to a maximum of 70 cups of coffee per hour, which should be sufficient during busy times. 

We will sell our espresso-based drinks and tea at between $3 and $6, depending on the drink and the size. We will sell pastries at between $2 and $5, as well as light meals at between $7 and $12. These meals will be packaged so customers can either eat them on-site or take them away. 

We expect to generate around $730 per day from food and drink sales. 

Marketing Plan

We will market our coffee shop to customers in the nearby area through display marketing in relevant locations. We will also use social media marketing to target people nearby, and we will connect with people through our social media accounts. We will use these accounts to keep customers updated with new menu items as well as offers and discounts. 

We will also create a website and an app, which we will use to run a customer loyalty scheme . We will provide the option to order coffee through the app and pick it up at the shop. We think this will appeal to busy professionals. 

Our marketing will focus on the quality of the coffee we sell, as well as the benefits of our shop to office workers ( in-app ordering ). During the week after we open, we will offer substantial discounts on coffee to attract people to our business. This offer will be central to our marketing during this period. 

We will encourage repeat customers using a loyalty scheme that will give them a free cup of coffee when they buy eight drinks.

Our marketing budget will be $500 in the first two months, but we will cut this down to around $350 a month after that. 

Operating Plan

The operating plan will include details of how you will run your coffee shop. This will include costs, as well as specifics about things like opening times, food and drink production, prices, and more.

It will also allow you to spot any potential conflicts. For example, if you plan to serve 150 office workers between 7:30 a.m. and 9 a.m., can you do it with only two members of staff or would you be better off hiring another employee?

You can also use this section to explain any licenses or certifications you need to get before you open your shop, as well as how you will train employees.

We will open from 7:30 a.m. to 7.30 p.m. We will always have at least three staff members in place to take care of making coffee, process sales, and keep the coffee shop tidy.

We will buy our coffee wholesale from a supplier that specializes in high-quality coffee. This coffee will cost $40 per five-pound bag. We will keep enough coffee in stock to last for at least one week. 

In terms of equipment, we will use a commercial grinder to grind beans before making each cup. 

We will buy pastries and light meals from a local supplier who will also take care of the packaging. We will receive a daily delivery at 7 a.m., thirty minutes before the shop opens. 

We will thoroughly clean up the shop after closing to ensure it is ready for the following day. We will build HACCP processes to stay compliant with food safety regulations. All members of staff will receive training so they know about these processes.

Management Team

In the management team section, you should include who the business owners are and who will manage your coffee shop. You should write about any experience or qualifications they have that will help make them successful.

If the owners won’t be managing the coffee shop, you should include details about who will take care of the day-to-day running of the business. In this section, include how much you will be paying each of the management team as well as how any profits will be shared amongst the owners.

The owner will also manage the coffee shop. The owner has over ten years’ experience working in coffee shops, including six years in various management positions. AI Coffee will also hire two full-time employees. These employees will have at least two years’ experience working in a coffee shop. We will pay each full-time employee $22,000 a year.

We will also hire four part-time employees with or without experience to work at weekends and provide cover during the week. We will pay these employees $10 an hour. 

Financial Plan

The final section of the coffee shop business plan is the financial plan. Here you need to go into detail about how your business will be financially successful.

Include operating costs (this includes the cost of equipment), loan repayments, cash flow and expected revenue (in the first year, especially). Also, include a balance sheet analysis that shows how much revenue you need to take in to become a profitable coffee business.

In this section, we will explain our financial plan, including costs, expected sales, and profit. We will also include a balance sheet. We believe this plan accurately illustrates why AI Coffee will be financially successful. 

ADD FINANCIALS 

Wrapping Up

That’s all for our coffee shop business plan guide. We hope that this has equipped you with enough knowledge on how to start a coffee shop and will help you with your business planning.

To find out more about getting a business up and running, check out our guides to writing a business proposal in 2019 and writing a small business marketing plan.

Click To Tweet

2 thoughts on “ The Ultimate Coffee Shop Business Plan and Template ”

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Mobile Application Business Plan
• Daycare business plan
• Restaurant business plan
• Food Delivery Business Plan
• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Coffeehouse Business Plan Sample

Published Dec.29, 2020

Updated Apr.22, 2024

By: Brandi Marcene

Average rating 5 / 5. Vote count: 2

No votes so far! Be the first to rate this post.

Table of Content

Coffeehouse business plan for starting your own building firm

You make a great coffee and you want to share it with others, right? Starting a coffee house can be an extremely profitable and exciting venture provided that you do it the right way. To start a coffee house, you need to set up a nice sitting place. Moreover, you need to hire chefs and waiters to serve your customers with the best taste.

The business keeps blooming throughout the year. But still, there are a few challenges that can only be addressed through a comprehensive business plan for coffeehouse.

If you don’t know how to write a good business plan , we are here to help. We are providing a sample of opening a coffeehouse business plan written for the startup ‘James’ Coffee Hub’.

Executive Summary

2.1 the business.

James’ Coffee Hub will be a registered coffee house located in Madison. The business will be solely owned by James Franco who is famous for winning various food competitions around the U.S. The business will serve its customers with various types of coffees, drinks, and eatables.

2.2 Management of Coffeehouse

Starting a coffee house is a slightly difficult venture as you have to procure a lot of furniture and inventory for providing the dine-in facility. In addition to it, you also need to hire staff for managing and maintaining the restaurant.

To make sure that all aspects of your business are taken care of, you need efficient management. In your startup business plan for coffee house, you should define all the ways that can help you in managing your business. If you are making a coffee house start up plan you should be wary about even the minutest details.

James will hire a co-manager for managing the business. However, he will be always there himself to supervise the activities.

2.3 Customers of Coffeehouse

Madison is a city where winters are characterized by chilly and freezing winds. In such weather, the teens, adults, elderly, single, as well as couples, would feel warm and comforted by our delicious servings. We expect people of all ages who are living nearby us to be our customers.

Moreover, there are also several commercial and business centers in our vicinity. So we expect to attract their employees too.

2.4 Business Target

You should include your business goals in your how to start a coffeehouse business plan. This will help you to devise solutions to direct resources towards your business targets.

Our target is to serve our customers with the best taste in reasonable rates. With respect to financial goals, we aim at achieving a net profit margin of $22k per month by the end of the first year, $47k per month by the end of the second year, and $78.8k per month by the end of three years. Our 3-year profit forecast is also summarized in the table below.

Company Summary

3.1 company owner.

James has done his graduation in Business Administration from the University of Wisconsin. Throughout his teenage and further, he remained involved with cooking. His specialties are making coffees, chocolate drinks, and sandwiches.

3.2 Why the Coffeehouse is being started

What could be a better way for James to earn profits while doing what he loves? James started a coffee house because he always wanted to have this type of career. He is experienced in making different types of coffee drinks, iced coffees, chocolate drinks, and sandwiches. He just wanted people to relish the drinks he can make.

3.3 How the Coffeehouse will be started

Before taking any steps to start the business you have to create a business plan. For that purpose try to study at least one example of coffee shop business plan. By reading business plans of other startups like this sample coffee house business plan, you can identify the areas where more resources should be invested.

Here we are giving the description of coffee shop business of James’ Coffee Hub so that you can know what to include in starting coffee shop business plan.

James will procure a single floor building that should ideally be located in the vicinity of commercial and business centers. That building will be converted into a coffee restaurant business after the required renovations. James will hire an electrical contractor to install ambient lighting in the dine-in space so that people can enjoy a soothing and peaceful environment.

Moreover, the required staff will be hired and the inventory including different coffee makers will be procured. While establishing a physical presence, James will also start advertising his services. Through social media, websites, and local magazines, the startup will be advertised to attract potential customers.

To strive in the competitive market like that of Madison, James’ Coffee Hub had to come up with exclusive features. In this example of coffee shop business plan, we are listing all the services of James’ successful startup. If you are creating a coffeehouse business plan template you can learn what to do to make your startup stand out from the crowd.

No matter how few or how many services you provide, you should include them in starting your own coffeehouse business plan. This can help you in deciding pricing strategy, employees’ salaries, and calculating your profits.

James’ Coffee Hub will provide the following services.

• Coffee Drinks: We will offer all popular and local type of coffees. Our major servings will include Latte, Cappuccino, Americano, Espresso, Red Eye, Galão, Lungo, Macchiato, Flat White, Affogato, Café au Lait, Irish, Arabica, Robusta, Doppio, Cortado, Mocha, and Ristretto.
• Iced Coffee: Our offerings in iced coffees will comprise Frappuccino, Cold Brew, and Iced Espresso.
• Chocolate Drinks: Our chocolate drink flavors will include Champurrado, Cocio, Pozole, and more.
• Pancakes & Sandwiches: We will offer nearly ten types of pancakes with strawberry sauce, blueberry sauce, and honey. Moreover, we will offer grilled cheese sandwiches, tuna sandwiches, turkey, and beef sandwiches.

Dine-in/ Takeaway/ Drive Through/ Delivery

We will provide a beautiful seating facility for our customers while following SOPs. Moreover, we understand that many people don’t want to dine-in after the prevalence of coronavirus. So we will also be facilitating them by offering takeaway and delivery services.

Marketing Analysis of Coffeehouse

To make your startup a success, you must have to carefully perform market analysis. In your business plan to open a coffee house you have to analyze the market fluctuations that can affect your restaurant. Besides, you have to explore the strengths and weaknesses of your market competitors so that you can perform better than them.

For if you are not a business expert, you should hire a professional market analyst to gather industry insight. The task of creating a business plan for coffee house should also be done by a professional business plan writer. In the case of James’ Coffee Hub, James knew how to write a business plan for a coffeehouse. Therefore he did the work himself.

5.1 Market Trends

Researching market trends before opening a coffee house can help you in locating the ideal time and location for your startup. To help you in creating an organic coffeehouse business plan, we are providing market trends of coffee house business here. [important title=”Note”]You can learn the important market statistics about coffee houses in this sample of coffee house business plan free of cost.[/important]

According to IBISWorld, the number of coffee house restaurants/ shops has increased by 3.2% during the last year. The current number of coffeehouse restaurants in the U.S. is near to 61k. The business is in demand because people love to drink coffee. However, these days due to the coronavirus some new trends should be introduced such as providing drive though and home delivery services.

Immigration business plan

5.2 marketing segmentation.

Our marketing experts have identified the following type of target audience which can become the potential customers of our restaurant.

The detailed marketing segmentation comprising the company’s target audience is as follows:

5.2.1 Local Residents: The primary group of our customers will be the people living near us. Most of the people come out of their homes in the chilly evenings to enjoy the warmth of coffee. Besides coffee, these residents are also expected to relish our sandwiches and pancake offerings.

To make sure we retain them as our potential customers, we will offer them various discounts and gift packs on frequent visits.

5.2.2 Working Class: The second category of our target customers includes the employees who work in the businesses situated in our vicinity. This category is expected to utilize our services because of two reasons:

• Working-class usually need to communicate matters with colleagues and friends. Besides, they also need some space to arrange economical yet enjoyable meetups with old fellows. Our pleasant and peaceful sitting accompanied by coffee and snacks will provide them a suitable space to schedule informal meetups.
• Secondly, some working-class members want to have an instant mug of coffee after a tiring day. Our drive-through and delivery service will be there to take care of their needs too.

5.2.3 Passers-by: The third category will comprise passers-by who come to our vicinity for some other works. Such people generally stop to have a coffee break to gather energy for the remaining day. To attract their attention, we will install creative posters in our nearby areas as well as outside our restaurant.

5.3 Business Target

Our business targets are:

• To grow our sales by more than 6% every six months
• To recover the invested amount on startup within two years of the launch
• To achieve the monthly net profit of $78k per month by the end of the third year of the launch
• To achieve an average rating above 4.6 within a year of the launch

5.4 Product Pricing

Our prices of coffee are 3% lesser than our competitors. However, the prices of our pancakes and sandwiches are nearly the same as that of our direct competitors.

Marketing Strategy

In your business proposal for coffee house, you have to also include coffee house marketing plan. A marketing or sales strategy plan helps you target the identified customers. While making your sales strategy plan, you have to keep the following things in mind

• What could make your customers happier?
• Which aspects are being missed by your competitors?
• What more you can offer your customers within the available resources?

In this business proposal sample for coffee shop, we are giving the sales strategy of James’ Coffee Hub.

6.1 Competitive Analysis:

As James’ Coffee Hub, we’ll outperform all of our competitors from the very first day. The reasons are:

• Our owner is an already famous chef therefore people would love to try our servings.
• Our rates are reasonable.
• We provide a luxurious seating facility. Our indoor and outdoor are carefully decorated with typography and creative posters. The lighting is also done in a way to amuse the customers.
• Our sales strategy plan is highly customer-oriented and will help us in attracting more customers.

6.2 Sales Strategy

• We will offer a 50% discount on all of our coffees for the first month of the launch.
• We will offer a free pancake with a cup of coffee for the first two months of the launch.
• We will advertise our services through Google Local ads service and local magazines.
• We will provide free delivery within a 10km radius from our side.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

While writing a business plan for a coffee house you must include the requirement and job responsibilities of your required staff. The success of your coffee house will largely depend on the skills of your chefs, the honesty of your procurement staff, and the behavior of your waiters. Therefore, make sure that you hire your employees after great testing and interviewing.

In this coffeehouse business plan sample we are giving the personnel plan of James’ Coffee Hub.

7.1 Company Staff

James will supervise everything himself. However, he will hire the following people:

• 1 Co-Manager to manage the overall operations of the restaurant
• 6 Chefs to prepare the menu
• 7 Waiters to serve the customers
• 1 Cashier to receive cash from the people
• 1 Accountant to maintain financial records
• 2 Sales Executives responsible for marketing and advertising of the restaurant
• 1 IT Expert/ Web Developer to maintain the company’s social sites and website
• 3 Cleaners to clean the dishes and other facilities at the restaurant
• 2 Drivers to provide home delivery

7.2 Average Salary of Employees

Financial plan.

Financial planning is the last and most important part of a business plan. In this, you should identify if you can manage your startup within your investment or if you have to take a loan. Remember, financial planning is not just about starting a business. In this, you also have to include the forecasted financial details when you start running your business. You should have a plan to set your prices in a way that helps you gain customers, manage losses, employees’ salaries and business expenses.

In this coffee house business plan pdf we are providing the financial plan of James’ Coffee Hub. If you need to make a business plan for a coffee house, you can download the documents free of cost.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Coffeehouse Business Plan Sample in pdf

OGS capital professional writers specialized also in themes such as coffee roasting business plan , professional catering business plans , business plan for cat cafe , restaurant business plan executive summary , business plan for butcher shop , bakery business idea and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Ice Vending Machine Business Plan

OGScapital at the National Citizenship and Immigration Conference

How to Start a Plumbing Business in 2024: A Detailed Guide

Vegetable Farming Business Plan

Trading Business Plan

How To Write A Textile Manufacturing Business Plan

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

The 50 best coffee shops and best cafes in Tyumen Oblast

Navigate forward to interact with the calendar and select a date. Press the question mark key to get the keyboard shortcuts for changing dates.

Navigate backward to interact with the calendar and select a date. Press the question mark key to get the keyboard shortcuts for changing dates.

1 Own Company

2 Belgrad Kafana

Explore nearby places

• Tyumen Oblast
• Priirtyshskiy
• Novoderevenskaya
• Pokrovskoye
• Krasnyy Yar
• Zavodoukovsk
• Yalutorovsk
• Andreyevskiy
• Bogandinskoye
• Singul Tatarskiy
• Sloboda-Beshkil'

All related maps of Tyumen Oblast

• Map of Tyumen Oblast
• Map of Dubrovnoye
• Map of Abalak
• Map of Priirtyshskiy
• Map of Omutinskiy
• Map of Novoderevenskaya
• Map of Tobolsk
• Map of Pokrovskoye
• Map of Motushi
• Map of Krasnyy Yar
• Map of Aslana
• Map of Osinova
• Map of Sozonovo
• Map of Petelino
• Map of Zavodoukovsk
• Map of Yalutorovsk
• Map of Chikcha
• Map of Karabash
• Map of Kaskara
• Map of Kokuy
• Map of Malkovo
• Map of Turayeva
• Map of Andreyevskiy
• Map of Yembayevo
• Map of Bogandinskoye
• Map of Singul Tatarskiy
• Map of Borovsky
• Map of Sloboda-Beshkil'
• Map of Tyumen
• Map of Patrusheva

Tyumen Oblast throughout the year

• Tyumen Oblast in January
• Tyumen Oblast in February
• Tyumen Oblast in March
• Tyumen Oblast in April
• Tyumen Oblast in May
• Tyumen Oblast in June
• Tyumen Oblast in July
• Tyumen Oblast in August
• Tyumen Oblast in September
• Tyumen Oblast in October
• Tyumen Oblast in November
• Tyumen Oblast in December

Best cafes in nearby cities

• The best coffee shops and best cafes in Tyumen

Best attractions in nearby cities

• Top things to do and attractions in Tyumen
• Top things to do and attractions in Tobolsk

Best restaurants in nearby cities

• Where to eat: the best restaurants in Tyumen
• Where to eat: the best restaurants in Tobolsk

• Itinerary + map in one view
• Live collaboration
• Auto-import hotels and reservations
• Optimize your route
• Offline access on mobile
• See time and distance between all your places

Coffee House Prokofyev

COFFEE HOUSE PROKOFYEV, Tyumen - Restaurant Reviews, Photos & Phone Number - Tripadvisor

Western NC soon to feature 'Smallest boutique hotel in NC,' Peri Social House

The owners of a new multifaceted business plans to open its doors this summer in Black Mountain.

Once opened, Peri Social House will be part coffee shop, part craft beer shop and part boutique hotel, according to co-owner Kathryn Rudisill. She owns the business with her husband, Trevor Rudisill.

Kathryn Rudisill said the word “peri” means “mountain dweller,” and the business will take inspiration from the word.

“We’re kind of leaning into the mountain boho feel with a traveler’s spin,” Kathryn Rudisill said. “Whether you live here and you’re a permanent mountain dweller or you’re just dwelling for the weekend, we hope it will be a spot for both.”

She and her husband spent a year traveling in 2018, spending five months in Southeast Asia and fell in love with the region. Kathryn Rudisill said even though they were not working at the time, they were always brainstorming business ideas.

“It always kind of came down to some sort of hostel with some sort of community beer shop vibe,” Kathryn Rudisill said. “We feel like it’s something that’s always been in the back of our heads.”

With a capacity to sleep 14 people, the Rudisills are calling Peri Social House “the smallest boutique hotel in North Carolina.”

The Rudisill’s also own Gold River Camp and Cabins, a glamping campground in Marion, where the couple lives with their two children. The campground is an old gem panning operation. Kathryn Rudisill said this venture is what got the couple into the hospitality business.

“We love it,” Kathryn Rudisill said. “We’ve hosted people from Honduras, Ecuador. We just hosted people from New Zealand, but then we also host people from literally 2 miles down the road. It’s really cool to see all walks of life. People are in a good mood when they’re traveling, so generally for the most part you get to be a part of their great experiences. We’ve found a passion for it.”

The building that will host Peri Social House is undergoing major renovations to get ready for a planned summer opening. The Rudisill’s partnered with Atriax Group based in Hickory for the architecture and design portion of the project.

Though the building has been the home of several different ventures in its history, it was most recently the home of the Wild Hare event venue before the Rudisills purchased it in 2022.

Trevor Rudisill said one of the reasons he fell in love with the building is because of its different nooks and crannies.

“We always found the places that we thought were the neatest to hang out was always a place where you would walk around and there’d just been all these neat new things, new places to sit, new places to have a drink or hide away from people,” Trevor Rudisill said. “We did like this place a lot because this seems like everywhere, outside or inside, there’s just a new compartment.”

Once completed, the project will include the coffee and craft beer shops, the boutique hotel, as well as a sunroom and porch for events and a fenced in outdoor space. A semi-permanent food truck is also a possibility, according to the owners. A small gift shop that will focus on local vendors will also be in the building.

Kathryn Rudisill said she wants Peri Social House to be a place that helps instill the sense of community she already sees in Black Mountain.

“One of the things that we bring into Black Mountain is even more collaboration with other business,” Kathryn Rudisill said. “I know people are really good about doing it and I see it more and more as we’re getting more integrated into the community, but this is going to be a fun spot where we have opportunities like local craft beers on tap.”

She said it is important for her to create a space that visitors and locals alike can come to “relax and rejuvenate” while also creating a family-friendly environment.

“We’re really looking forward to bringing a space that families can connect without having to stress at the same time,” Kathryn Rudisill said. “It goes back to that whole post-COVID thing of people finally getting back out and I think people are more eager than ever now to meet up and to go out and do different things. We just want to be a space that makes it easy on them.”  

Peri Social House is located at 406 W. State St. and is scheduled to open this summer.

More: Red House Gallery and Swannanoa Valley Art League officially open in new location

More: Monte Vista Hotel to expand under new ownership, keep sense of Black Mountain community

Karrigan Monk is the Swannanoa Valley communities reporter for Black Mountain News, part of the USA TODAY Network. Reach her at [email protected].

• Vacation Rentals
• Restaurants
• Things to do
• Tyumen Tourism
• Tyumen Hotels
• Tyumen Bed and Breakfast
• Flights to Tyumen
• Tyumen Restaurants
• Things to Do in Tyumen
• Tyumen Travel Forum
• Tyumen Photos
• All Tyumen Hotels
• Tyumen Hotel Deals
• Tyumen Motels
• Tyumen Hostels
• Tyumen Campgrounds
• Tyumen Business Hotels
• Tyumen Family Hotels
• Tyumen Spa Resorts
• Tyumen Green Hotels
• Romantic Hotels in Tyumen
• Tyumen Resorts
• Tyumen Beach Hotels
• 4-stars Hotels in Tyumen
• 3-stars Hotels in Tyumen
• Tyumen Hotels with Free Parking
• Pet Friendly Hotels in Tyumen
• Tyumen Hotels with Pools
• Tyumen Hotels with Bars
• Ski Hotels in Tyumen
• Tyumen Hotels with Restaurants
• Tyumen Hotels With Indoor Pools
• Tyumen Hotels with Hot Tubs
• Hotels with Free Wifi in Tyumen
• Hotels With Entertainment in Tyumen
• Hotels with Complimentary Breakfast in Tyumen
• Cheap Tyumen Bed and Breakfast
• Couples Hotels in Tyumen
• Hotels near Embankment of Tura River
• Hotels near Bridge of Lovers (Pedestrian)
• Hotels near Skver Sibirskikh Koshek
• Hotels near Hot Spring Avan
• Hotels near Gilevskaya Grove
• Hotels near Water Park LetoLeto
• Hotels near Hot spring Sosnoviy Bor
• Hotels near Monument to Homeless Dog
• Hotels near City Park of Culture and Leisure of Tyumen
• Hotels near Lenin Statue
• Hotels near Znamenskiy Cathedral
• Hotels near Holy Trinity Men's Monastery
• Hotels near Kuliga Park
• Hotels near Monument to students from Tyumen Shools Who Did Not Come Back From The War
• Hotels near (TJM) Tyumen Airport
• Mandalay Bay Resort & Casino
• Hyatt Ziva Cap Cana
• Hotel Riu Palace Cabo San Lucas
• Hotel Chester
• Isla Bella Beach Resort
• Excellence Punta Cana
• Alpine Hotel Nathiaglai
• Resorts Hedonism (Hedonism II Resort)
• Hotel Riu Palace Kukulkan
• Luxor Hotel & Casino
• Dreams Las Mareas Costa Rica
• Grand Hyatt Baha Mar
• Moon Palace Cancun
• Hyatt Ziva Cancun
• Hilton Grand Vacations Club on the Las Vegas Strip
• Popular All-Inclusive Resorts
• Popular Beach Resorts
• Popular Family Resorts
• Popular All-Inclusive Hotels
• Popular Hotels With Waterparks
• Popular Honeymoon Resorts
• Popular Luxury Resorts
• Popular All-Inclusive Family Resorts
• Popular Golf Resorts
• Popular Spa Resorts
• Popular Cheap Resorts
• All Tyumen Restaurants
• Cafés in Tyumen
• Eastern European Restaurants for Families in Tyumen
• Fast Food Restaurants in Tyumen
• Italian Restaurants for Families in Tyumen
• Italian Restaurants in Tyumen
• Japanese Restaurants in Tyumen
• Late Night Seafood Restaurants in Tyumen
• Mediterranean Restaurants in Tyumen
• Pizza in Tyumen
• Russian Restaurants in Tyumen
• Sushi in Tyumen
• Vegan Restaurants in Tyumen
• Vegetarian Restaurants in Tyumen
• Best Ice Cream in Tyumen
• Breakfast Restaurants in Tyumen
• Dinner Restaurants in Tyumen
• Bakeries in Tyumen
• Buffet Restaurants in Tyumen
• Coffee & Tea in Tyumen
• Desserts in Tyumen
• Food Delivery Restaurants in Tyumen
• Late Night Restaurants in Tyumen
• Restaurants for Special Occasions in Tyumen
• GreenLeaders
• Things to Do
• Travel Stories
• Rental Cars
• Add a Place
• Travel Forum
• Travelers' Choice
• Help Center
• Europe    
• Russia    
• Urals District    
• Tyumen Oblast    
• Tyumen    
• Tyumen Restaurants    

Coffee House Prokofyev

Ratings and reviews, location and contact.

COFFEE HOUSE PROKOFYEV, Tyumen - Restaurant Reviews, Photos & Phone Number - Tripadvisor

• Service: 4.5

From high-yield savings accounts to no-fee checking accounts, CNET helps you get the most out of your bank accounts.

Stranded by Mint? This Budgeting App Is a Good Replacement

If Mint's disappearance left you needing a new budgeting app, this one is worth checking out.

If You Deposit $2,000 Into This CD Right Now, You’d Earn About $100 in a Year

Fed meets today: watch out for interest rate hikes instead of cuts this year, one economist says, rocket money review june 2024, are gen z money trends giving you deja vu that's because they're boomer financial fads, tired of living paycheck to paycheck break the cycle with this trick, best of banking, best cd rates for june 2024, best 18-month cd rates for june 2024, best high-yield savings accounts for college students in 2024, grow your money faster with these high-yield savings accounts, best jumbo cd rates for june 2024, best savings accounts for june 2024, best checking accounts for june 2024, best online banks for june 2024, best bank account bonuses for june 2024, the best banks with reduced or no overdraft fees, best money market accounts for june 2024, banking advice, earn more than 5% apy with these savings accounts and cds.

Today’s top CDs and savings accounts will help boost your interest earnings.

6 Reasons Why You Should Own Multiple Savings Accounts

What is a cd ladder and how do you build one, alternatives to traditional savings accounts, 7 ways to earn higher interest on your money, how to open a bank account online, how savings interest works, how to open a certificate of deposit, latest stories, best savings rates today -- score up to 5.55% apy with one of these savings accounts, june 3, 2024, best cd rates today - score a high interest rate while you still can, june 3, 2024, citibank savings account rates for june 2024, american express cd rates for june 2024, vanguard cd rates for june 2024, fidelity cd rates for june 2024, best high-yield checking accounts for june 2024, best big banks for june 2024, synchrony bank cd rates for june 2024, citi savings rates for june 2024.

Sunday Ice Cream

Updated by business owner over 3 months ago

Review Highlights

“ Ube was sooo good too, very prominent but was not too sweet and the injeolmi was smooth and delicious too. ” in 29 reviews

“ the ube has a rich flavor while the banana milk taste exactly like the banana milk you can get at the grocery store. ” in 24 reviews

“ I get a split scoop every time I go, which comes out to be a generous portion of two flavors in "one" scoop. ” in 16 reviews

Location & Hours

Suggest an edit

4647 Convoy St

San Diego, CA 92111

Opportunity Rd & Dagget St

Kearny Mesa

You Might Also Consider

Nothing Bundt Cakes

3.6 miles away from Sunday Ice Cream

Alison L. said "So a friend told me about this place and I just happened to notice it as I drove by so I decided to bust a U-turn and try it out! I was slightly confused when I walked in because it looked more like...the hallmark store than a…" read more

in Desserts, Bakeries, Cupcakes

Robeks Fresh Juices & Smoothies

6.1 miles away from Sunday Ice Cream

Emmy H. said "I don't want to give this place a low rating because the staff and management is nice and good but by Jove! The food/drinks here are NOT it. Everything has some sort of kale (yucky) or spinach (gag). I mean. Where's the milkshakes…" read more

in Acai Bowls, Juice Bars & Smoothies

Amenities and More

Powered by Health Department Intelligence

7 More Attributes

About the Business

Ice Cream made in house! Asian inspired flavors. …

Ask the Community

Ask a question

Yelp users haven’t asked any questions yet about Sunday Ice Cream .

Recommended Reviews

• 1 star rating Not good
• 2 star rating Could’ve been better
• 3 star rating OK
• 4 star rating Good
• 5 star rating Great

Select your rating

Overall rating

156 reviews

Great selection of flavors and they even give you samples to try. We each got the split flavor, and it was a generous portion.

Friendly, family owned business, wonderful authentic Asian flavors, as well as traditional American favorites. Very cool, relaxed atmosphere.

Sunday Ice Cream is one of my top dessert places in Convoy!! Their asian-inspired ice cream flavors are delicious and top-tier. What I recommend: - My favorite flavor is the matcha. Matcha is intense and just like the matcha you get in Japan. No grassy flavor in sight. - The split scoop ($6.50): good sized portion compared to the single scoop for a dollar extra. You also get to try 2 flavors. - You can add condensed milk or sprinkles to your liking, I love a good condensed milk drizzle. Will be back again! I would choose this ice cream store over Wanderlust Creamery. Great service too.

See all photos from Grace N. for Sunday Ice Cream

Great service. Great Asian flavors, nice and creamy, great texture. Reasonable price for serving size. Good luck finding parking though.

1 full scoop of Boricha, 1 mini scoop of Injeolmi in waffle cone.

Got the brown sugar oolong and black sesame. Brown sugar oolong was slightly sweet and had an after taste of oolong. Makes me want to find a roasted oolong soft serve. The black sesame reminded me of the bi-rite creamery's black sesame in sf, very yummy Also tried a bit of the matcha ice cream and it's STRONG. Workers were all super sweet and allowed us to try samples. It can get really loud and busy in here and you'd be lucky if you're able to snag a seat.

This place looks like a is key hole in the wall but it's the a new and very popular ice cream shop! The line goes out the door at night. I thought it was cute and busy. The employees were very polite and patient with me trying samples. Even tho they had a long line they never rushed me . The flavors are interesting and unique! I tried the oolong brown sugar , taro ube, and black sesame. And then ended up matcha, the matcha is very strong almost bitter. I can tell the quality is very good, i can't wait to come back to try a few more flavors. I'm happy they give you a free little bite of sugar cone. You're also able to add condensed milk or rainbow sprinkles for toppings for free.

I LOVE this place and will be coming back! They have unique flavors (boricha-barley, matcha, black sesame, red bean, and plenty more). They let you sample & they have the most delicious waffle cones! Service is phenomenal, the employee was really nice. There are several seats inside. There is limited parking but worth going around a couple times to find parking for this ice cream! I had the boricha and match & highly recommend both!

My group arrived closed to closing time but they still accommodated us. Sunday Ice Cream had a lot of Asian flavors and they also let me sample them. It's a small little shop with a few tables inside and a couple of seats outside. I ordered a waffle cup with two full scoops of strawberry and injeolmi (roasted soybean). I also tried the Vietnamese coffee (which was pretty strong in terms of coffee flavor), banana milk (tastes like the Korean drink), and black sesame. It was a tasty treat and I'll probably revisit to try the other flavors.

This is the best ice cream I've found in San Diego in a loooong time. I got half strawberry milk/half banana milk, then condensed milk and sprinkles on top. It was delicious. I usually never finish my ice cream but now i can't wait to try the other flavors! Crisp and refreshing

This place super cute and you get 10% off when you dine at friend's house. I was told that they serve really big scoops and offer a variety of flavors and wasn't disappointed. I tried all of the flavors but my favorites were banana milk, melona, and coffee. I liked the different flavor options but was a bit confused because the textures of each flavor were all so different. I'm not sure if this was on purpose or not but just be prepared to have a range of creamy to icy/dry textured ice cream depending on when you go. I went on a Sunday around dinner time and the line was out the door. I do like the fast and friendly service. I got to try each flavor and didn't feel in a rush to pick anything right away. I would go back to try something else when new flavors roll out.

Small scoop of banana milk with a sugar cone

Small scoop of melona with a sugar cone

2 other reviews that are not currently recommended

Street Side Thai Kitchen

5.5 miles away from Sunday Ice Cream

Mina C. said "Came here twice with my boyfriend in the past two weeks. The first time we went, the male server was in a good mood and was singing along with the songs being played. We were in a really sleepy and food-depraved mood, but that…" read more

in Bubble Tea, Beer Bar, Thai

Matcha Cafe Maiko

0.6 miles away from Sunday Ice Cream

Ale P. said "the asian girl with a lot of tattoos ( she may look intimidating) who serviced me today was very kind and her other coworker (short with glasses) was very nice too, unlike the other girl i had a couple weeks ago( theres not much of…" read more

in Shaved Ice, Ice Cream & Frozen Yogurt, Coffee & Tea

Collections Including Sunday Ice Cream

San Diego’s Weekly Chill

San Diego’s Elite Picks

New Discoveries in San Diego 🔥

By Alyanna M.

SD's Kearny/Convoy area

By Sharlene S.

Celebrate AAPI Month!

By Shantille Y.

TO TRY (SD)

By Alexandra R.

San Diego Eats

By Esther L.

My Neighborhood

By Jennifer B.

San Diego Desserts+Boba

By Clarize B.

People Also Viewed

Stella Jean’s Ice Cream - San Diego

Boba Bar and Desserts

An’s Dry Cleaning

CHAKAA Tea House

Best of San Diego

Things to do in San Diego

Browse Nearby

Restaurants

Thrift Stores

Other Ice Cream & Frozen Yogurt Nearby

Find more Ice Cream & Frozen Yogurt near Sunday Ice Cream

What verdict will voters render after jury finds Trump guilty in hush money case?

• Show more sharing options
• Copy Link URL Copied!

The sometimes-breathless gavel-to-gavel coverage of former President Trump’s trial was no surprise, as a singularly divisive figure sat for more than a month at the defense table, the first president to face criminal charges and the possibility of a trip to jail.

But for all the trial’s spectacle, many political observers predict that the impact of Thursday’s 34 guilty verdicts will be muted and unlikely to change the dynamic in a presidential race that appears extremely close, just over five months before the last day of voting.

The New York jury’s verdict puts Trump in an unprecedented position: trying to win the White House as a felon, guilty of falsifying business records to bury the details of his extramarital one-night stand with a porn star.

While a Trump appeal could still remove the threat of probation or jail, he still will have to explain to voters why a man convicted of a political cover-up should be entrusted with the most powerful office in the world.

World & Nation

Guilty: Trump becomes first former U.S. president convicted of felony crimes

Jurors deliberated for 9½ hours over two days before convicting former President Trump of all 34 counts he faced in a hush-money scheme surrounding the 2016 election.

May 30, 2024

Trump has provoked both admiration and despair — depending on the audience’s political leanings — with his ability to survive what some judged to be fatal missteps.

“I already gave up my membership in the He-Certainly-Can’t-Survive-This Club,” David Axelrod, the top strategist in Barack Obama’s two successful presidential campaigns, said in an interview. “Look at how many other times he has gotten away with things. He is an extraordinary escape artist.” (Axelrod and other experts spoke before the verdict.)

In 2016, candidate Trump famously told a campaign crowd that he could stand in the middle of Fifth Avenue in New York and shoot someone without losing his core supporters. Though the charges in the hush money case fell short of assault with a deadly weapon, they stand as a real-world test of Trump’s seeming invulnerability from political norms.

I already gave up my membership in the He-Certainly-Can’t-Survive-This Club

— David Axelrod

With about a month to go in the 2016 race, a previously secret video showed Trump boasting about his ability to sexually prey on women because of his fame. Many observers believed the “Access Hollywood” recording effectively killed his chances of winning the presidency. But Trump overtook front-runner Hillary Clinton in the final weeks of the race and won the presidency.

When Trump was thrown out by voters in 2020 in favor of Joe Biden, some pundits again predicted Trump’s days were numbered. But he pushed aside all his Republican primary challengers this year, despite a pair of legal setbacks: a jury verdict that found him liable for sexually abusing advice columnist E. Jean Carroll in 1996 and a judge’s order to pay a $454-million penalty for falsely inflating the value of his real estate empire.

Trump’s conviction plays out at a time when Americans are deeply divided, a fracture exacerbated by a sharply fragmented information ecosystem. Mainstream outlets parsed the detailed evidence presented by prosecutors in the trial, while right-leaning outlets bolstered Trump’s claims that the charges amounted to a political hit job by Democratic prosecutors.

After closing arguments Tuesday, one Newsmax cable television commentator suggested that the evidence in the case pointed to crimes — not by Trump but by Stormy Daniels, who testified she had sex with Trump in 2006, and by prosecution witness Michael Cohen, Trump’s former lawyer, who testified he helped facilitate the payments to keep Daniels quiet about the one-night stand.

A Marquette Law School Poll completed in mid-May suggested the verdict might have some effect on the presidential race.

When a national sample of voters was presented with the possibility that Trump would be found guilty in the New York case, 43% said they would vote for Biden, 38% would vote for Trump and 18% said they would vote for someone else or remained undecided.

Presented with the opposite outcome, Trump being acquitted, the survey tipped in his favor, with voters preferring him by 44% to 38% over Biden. Again, 18% favored another candidate or were undecided.

But both those results fall within the margin of error of more than 6%, said Charles Franklin, director of the Wisconsin-based poll. And previous experience suggests that public opinion about the hush money case might have been well settled for many voters long before the verdict, because the facts had been aired for many months, Franklin said.

Column: Trump is officially a convicted felon, but that may not stand in his way

Trump guilty: Despite the former president’s felony conviction in his hush money trial, many voters will react to the jury decision with a shrug.

Franklin compared the long run-up to the verdict with the prolonged public debate that occurred during Trump’s first impeachment, when the onetime reality TV host was accused of soliciting foreign interference in a bid to help win the 2020 election.

“As the House considered the impeachment, then voted to impeach him and then the Senate voted to acquit him, the public’s views [of Trump] and of the impeachment and then of the conviction didn’t change,” Franklin said.

He predicted that future surveys about this week’s trial verdict were likely to show only a modest shift in voter sentiments.

Charles Cook, a nonpartisan political analyst based in Washington, agreed that it was hard to imagine the verdict swaying many voters.

“Swing voters, particularly the ‘pure independents’ who don’t lean to either party, tend to be driven by other issues and have other priorities in mind when making their decisions to vote,” Cook said via email. He said that the small group of voters who do not have hardened views on the 2024 race “don’t follow current events that much, believe all politicians and political parties are corrupt and are not particularly moved by this.”

The thought that Trump might entirely escape the wrath of voters seemed unfathomable to some.

“At some point, there is going to have to be a discussion of whether we want a liar and a convict in the Oval Office,” said Ben Austin, a Los Angeles Democrat who worked in President Clinton’s White House. “I mean, what kind of country are we?”

Reed Galen, a lifelong Republican who left the party and co-founded the anti-Trump Lincoln Project, wondered if GOP voters who once favored former South Carolina Gov. Nikki Haley might be put off by the revelations from the hush money case.

“Some of them were already highly skeptical of Trump, and this might take them off Trump Island, hopefully once and for all,” Galen said.

Q&A: Yes, Trump could be elected president as a convicted felon

Donald Trump faces multiple criminal charges, but a conviction would not legally prevent him from serving as president — in theory, even from jail.

But Trump stalwarts say his detractors should have long ago recognized that he is impervious to critiques by mainstream media outlets and old-guard Republicans. Even those who have accepted that Trump is a flawed candidate said they find him preferable in a country they are convinced is going the wrong way under President Biden.

“By now, a lot of Arizonans are just numb to the trial and all of this,” said Stan Barnes, a Republican who runs a public affairs and lobbying firm in the battleground state. “They’re a lot more focused on what kind of policies they want from the president. When Trump was in the White House, mortgage rates were [as low as] 2½%, unemployment was [low]. And the southern border felt secure.”

Barnes said nothing that happened in the Manhattan courtroom would change those views, predicting that many Americans will be ready to vote again to promote Trump and his “America first” agenda.

More to Read

Trump guilty verdict yet to show significant impact in presidential polls

June 3, 2024

In a battleground congressional district north of L.A., Trump verdict may be a wildcard in the November election

May 31, 2024

Trump responds to his guilty verdict by falsely claiming a ‘rigged trial’ and attacking star witness

At Trump hotel in Las Vegas, supporters are undeterred by guilty verdict: ‘I don’t care’

Ali: The jury has spoken. What happens next will be a great test of American democracy

Opinion: The guilty verdict only makes Donald Trump stronger

Litman: Does it matter that Donald Trump just became a convicted criminal? Of course it does

Editorial: Even before guilty verdict, Trump was unfit to serve

Get the L.A. Times Politics newsletter

Deeply reported insights into legislation, politics and policy from Sacramento, Washington and beyond. In your inbox three times per week.

You may occasionally receive promotional content from the Los Angeles Times.

James Rainey has covered multiple presidential elections, the media and the environment, mostly at the Los Angeles Times, which he first joined in 1984. He was part of Times teams that won three Pulitzer Prizes.

More From the Los Angeles Times

Sen. Robert Menendez of New Jersey to seek reelection as independent

How Trump’s deny-everything strategy could hurt him at sentencing

Puerto Rico governor concedes defeat in surprise primary upset

Rep. Sheila Jackson Lee, a Texas Democrat, says she has pancreatic cancer

Coffee Shop & Cafe Business Plans

Cafe bistro coffeehouse business plan.

The Watertower Cafe is a start-up restaurant/bistro/coffeehouse, offering food, coffee, and music; it is located in Atlanta.

Coffee Kiosk Business Plan

The Daily Perc will open drive-thru and mobile cafes serving coffee drinks and other beverages to the commuter and captive consumer markets.

Coffee Roaster Business Plan

Beanisimo Coffee is a start up Salem, Oregon based coffee roaster that has developed a line of premium coffees and espressos.

Coffee Shop Business Plan

Java Culture is a coffee bar providing high-quality gourmet coffee with great service.

Coffeehouse Business Plan

Dark Roast Java is the newest coffee house/cafe to open in downtown Pleasantville, offering a uniquely flavorful coffee drink in a comfortable, upscale environment.

Convenience Store Cafe Business Plan

Luna's Convenience Store is an upscale convenience store with a small 20-seat cafe.

Internet Cafe Business Plan

JavaNet is a start-up business that will provide a unique forum for communication and entertainment through the medium of the Internet.

Religious Coffeeshop Business Plan

Inspirational Grounds is a start-up Christian Cafe selling specialty coffee drinks, food, religious books and music in Minneapolis.

Sports Equipment Cafe Business Plan

The Boulder Stop is a start-up retail business that will offer high-end rock climbing gear and classic Northwest coffee.

Tea Room Business Plan

Jasmine Teahouse is a new upscale teahouse in Simsbury, CT, serving over 52 kinds of whole-leaf teas, pastries, and premium chocolates from around the world.

Coffee Distribution Business Plan

The Coffee Warehouse is a new business providing full service distribution of coffee and supplies to coffee houses and espresso stands throughout the Spokane and Northern Idaho market.

Coffee Export Business Plan

Silvera & Sons is an ongoing manufacturing company which prepares green Arabica coffee beans grown in Brazil for exportation to American specialty roasters.

Wake up and smell the opportunity! Do you make a mean cup of joe? A love for quality coffee and a desire to create a warm, cozy coffee shop or cafe could blend to create the newest caffeine hub for your community. Plan for success with our coffee shop business sample plans.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

General election latest: Minister hangs up on Sky's Sam Coates after being told poll has predicted he'll lose his seat

A YouGov poll has predicted an enormous majority for Labour - and several big names Tories to lose their seats. One of them, Grant Shapps, hung up on our deputy political editor Sam Coates after being told live on the phone.

Monday 3 June 2024 23:00, UK

• General Election 2024

Please use Chrome browser for a more accessible video player

Election news

• Bulletin: Catch up on the main news from the campaign trail
• Labour set for biggest majority in 100 years - YouGov poll
• Minister predicted to be voted out hangs up live on Sky News
• The top Tories under threat | Why this poll is a big deal | '31 days to save Tory party'
• Farage to stand at general election | Taking over as Reform leader
• Be in the audience for our election leaders event
• Live reporting by Tim Baker

Expert analysis

• Jon Craig: Grim record aside, Farage has made a canny choice
• Rob Powell: Farage U-turn is a really significant development
• Adam Boulton: 'Starmtroopers' are purging Labour

Election essentials

• Trackers: Who's leading polls? | Is PM keeping promises?
• Follow Sky's politics podcasts: Electoral Dysfunction | Politics At Jack And Sam's
• Read more: Who is standing down? | Key seats to watch | How to register to vote | What counts as voter ID? | Check if your constituency is changing | Your essential guide to election lingo | Sky's election night plans

We're pausing our live coverage for tonight.

Listen below to the latest Daily Podcast to catch up on the day's events.

Click to subscribe to the Sky News Daily wherever you get your podcasts

And a new episode of Politics at Jack and Sam's will be live at breakfast time tomorrow. 

👉 Tap here to follow Politics at Jack at Sam's wherever you get your podcasts 👈

By Jennifer Scott , political reporter

The Liberal Democrats will pledge free personal care to "all those who need it" as they make their social care offering on the campaign trail.

Making the announcement on Tuesday, the party will say it would help "end the hospital crisis" by enabling thousands of people ready to be discharged but stuck in hospital beds to get care, as well as help the elderly to "stay in their own homes longer".

The Lib Dems pointed to a report by Age UK that found an estimated 1.6 million people aged 65 and over had unmet care needs, and in April alone, an average of 12,772 hospital beds were being used by people who were ready to be discharged.

Leader Sir Ed Davey said: "As a carer for my disabled son, and after caring for my ill mother when I was young, care is deeply personal for me. That is why I am putting fixing the care crisis at the heart of the Liberal Democrat offer to the country at this election.

"Far too often, family carers are being left to pick up the pieces because the care system simply isn't there for them. Millions of people are going without the care they need, while thousands are stuck in hospital beds instead of being cared for in their own home or a care home.

"We cannot fix the crisis facing the NHS without fixing the crisis facing social care. The Liberal Democrats would bring in free personal care to help people live independently and with dignity, in their own homes wherever possible."

Read the full story below: 

 The front pages for tomorrow unsurprisingly focus on two things: The return of Nigel Farage as a Westminster candidate, and the polling which suggests a record defeat for the Tories.

Neither of these stories will be welcomed among Rishi Sunak's team.

Sir Keir Starmer could be heading to Downing Street with a majority of 194 seats, bigger than what Tony Blair achieved in 1997, according to the first polling projection by YouGov of the campaign.

The projection shows a historic Labour landslide, with the party getting the highest number of seats of any party at an election in history.

At the same time, the Tories are trying to boost ratings by talking about culture wars while Labour is talking about real wars in terms of what they would do for defence. And Nigel Farage has announced he's standing for Reform UK.

On the Sky News Daily, Niall Patterson talks to Sky's chief political correspondent Jon Craig about the poll and today's developments, and to Scarlett Maguire, director of the polling organisation JL Partners.

We're winding up here for the day - the clock has gone ten and we'll be off to bed soon.

Today felt like a day that could be an inflection point in the election for a number of reasons.

We had big announcements from numerous parties, and a megapoll predicting a historic result.

If you want a fuller rundown, here is today's main news:

• A YouGov poll predicted Labour will win a supermajority of 194 seats - with the Conservatives routed to just 140 MPs;
• Tory ministers are among those who could lose their seat - including the defence secretary, Grant Shapps, who hung up on our deputy political editor Sam Coates when he was told live on air ;
• As chief political correspondent Jon Craig writes, panic will be spread through Tory ranks ;
• Meanwhile, Sky election analyst Professor Michael Thrasher said Rishi Sunak has 31 days to save the Conservative Party ;
• Twelve big Conservative beasts face losing their seats - and  political correspondent  Tamara Cohen  has a despatch from one such constituency .
• Just before this poll was published, Nigel Farage announced he was standing to be an MP for Reform UK - U-turning on his previous stance of not contesting;
• As political correspondent Rob Powell says, Mr Farage doesn't just have his eye on this election but the years ahead ;
• And  political correspondent Gurpreet Narwan  says the news will send shivers down Tory spines;
• This morning, Labour  was pitching itself as the "party of defence"   as it pledged to build new nuclear submarines;
• And the Conservatives were campaigning on reforming the Equalities Act, including wanting to protect single sex toilets;
• Equalities minister Kemi Badenoch also said trans athletes may have to compete with their biological sex ;
• In slightly lighter news, the prime minister revealed his preferred Nando's order - with a surprise inclusion in the sides .
• Elsewhere, the SNP said there was no need for the UK to have a nuclear deterrent , in response to the Labour announcement;
• The Liberal Democrats sabotaged Rishi Sunak as he held a campaign event;
• Meanwhile, political correspondent Serena Barker-Singh outlined the difficulties facing Sir Keir Starmer over Jeremy Corbyn. 

Here are a couple of other stories that may interest you:

Our essential political podcast,  Politics At Jack And Sam's , is going out every week day through the election campaign to bring a short burst of everything you need to know about the day ahead as this election unfolds - here is today's edition .

Tap here to follow Politics At Jack At Sam's wherever you get your podcasts .

Today's poll suggests that in the Conservative heartlands, voters are about to turn on the governing party like never before, Tarama Cohen writes from Godalming, Surrey .

Chancellor Jeremy Hunt is running in Godalming and Ash, one of the country's most affluent areas.

Conservative since its creation, Mr Hunt's majority - on different boundaries - was down to 8,817 at tzhe 2019 election, ahead of the Liberal Democrats. YouGov's seat by seat poll predicts it could be overturned altogether. 

It could be a significant moment of election night - compared with cabinet minister Michael Portillo losing his seat in 1997.

Mortgage rates are a key issue for many voters in this commuter town, and switchers were not hard to find. 

Sam and Fi Hayward, who have three children under five, previously voted Conservative but will now back the Lib Dems.

Finance worker Sam - who's natural home is with Conservatives - will be changing who he backs, saying "different issues on our radar now we have a young family".

He is also unimpressed with the government's performance, putting it down to "general incompetence, Brexit hasn't gone their way, COVID hasn't helped". 

Fi is also switching, saying "I think it would be better for our family".

At the Godalming Delights sweet shop, new mum Felicity is also switching away from the Tories. 

"We're living on savings to pay a massive mortgage", she said, and they've taken their older child out of nursery due to the costs.

Retired teacher Jean said the impact of COVID is still on her mind - including a friend who died "while [politicians] were partying".

She's also concerned about children's mental health, a subject the Lib Dems are campaigning on.

But there was still support for the Conservatives here - and lack of enthusiasm for the alternative. 

Retired railway worker Robert Jones said: "I like Jeremy Hunt and Rishi Sunak. I like his apprenticeship scheme, my children's children need a job and all our heavy industries are going."

He was not impressed with the National Service idea - and does worry about Labour.

"Diane Abbott was in, and now she's out. The left always worry me, and the unions - although I was a union man for years - having their sway," he says.

Some voters felt Mr Hunt personally had worked hard as an MP. "He's moderate, and I'm a moderate", said Tory party member David Cooper.

But he was worried about a severe defeat. 

This corner of southwest Surrey, a constituency held by former cabinet minister Virginia Bottomley and now the chancellor, has never deserted the Tories, even at the height of New Labour. 

If the tide turns here on election night, it will be a sign the once unshakeable Blue Wall is really tumbling down.

The candidates for Godalming and Ash are:

• Graham Drage, Reform UK;
• Paul Follows, Liberal Democrats;
• Jeremy Hunt, Conservatives;
• James Walsh, Labour;
• Steve Williams, Greens.

By Jon Craig , chief political correspondent

The findings of the SkyNews/YouGov MRP poll are a disaster for the Conservatives, a worry for Labour and good news for the Lib Dems and Reform UK.

The forecast of a Tory near wipeout  will spread panic among Conservative candidates and potentially spark a fresh bout of mutiny against Rishi Sunak from the right of his party.

For Labour, the suggestion that Sir Keir Starmer is heading for a landslide even bigger than Tony Blair won in 1997 will alarm those in the party already fearing complacency.

But for the Lib Dems, the projection that Sir Ed Davey's party is heading for a result to match the heady days of Paddy Ashdown and Charles Kennedy will be a massive confidence boost.

However, the party that will be really delighted is Reform UK - already newly energised with  Nigel Farage replacing Richard Tice as leader  - who will claim that with Labour on course to win, Tory supporters can vote for them.

There will also be consternation in the Tory high command at the forecast that so many of the party's big beasts - led by Chancellor Jeremy Hunt - are at risk of losing their seat.

Mr Hunt is fighting the new constituency of Godalming and Ash - in his favour it's in a part of the affluent Surrey stockbroker belt represented by Conservative MPs since 1910.

But the cabinet minsters who are vulnerable are in seats held by Labour in the Blair and Brown years or the Liberal Democrats in the Ashdown, Kennedy or Nick Clegg years.

Read Jon's full analysis below:

By Gurpreet Narwan , political correspondent

We've just witnessed what is probably the most dramatic moment of the general election campaign so far - Nigel Farage, a figure of fear for the Tories, is entering the fray ( read more here ).

All eyes will now turn to the polls, where Reform UK is performing at around 12%.

It hasn't made any major breakthroughs so far - and this vote share will not translate into a seat.

However, speaking to Sky News after the announcement, Mr Farage was adamant the party would now ascend and win more than the 3.9 million votes UKIP took in 2015.

It was at that election that Douglas Carswell - after defecting from the Tories - won a seat for UKIP. It is in this seat that Farage is now bidding to be an MP after seven failed attempts to enter the Commons.

Clacton will be viewed as a soft target for Reform. This was a strong Leave voting area and the Conservative candidate, Giles Watling, is a Remainer.

Reform UK is polling above the national average in this seaside town - YouGov and Sky News' MRP poll puts its share here at 19.5%. But the "Farage factor" cannot be underestimated. He could really win here.

All of this will send shivers down the spines of those in Tory HQ, but Sir Keir Starmer may be rubbing his hands with glee.

Polling already suggests that Reform could cost the Tories 100 seats by splitting the right wing vote across the Red Wall and Essex. It explains why the Tories were pushing the message hard that "a vote for Reform is a vote for Labour".

Farage has turned that on its head. The election is a foregone conclusion and the Tories are too divided to be serious in opposition, he says.

Instead, given the Tories have already lost, Farage argues that a vote for the Tories is the real wasted vote.

That's his pitch to voters who he is now inviting to join his "political takeover".

It was a week ago that the government was announcing its plans to reintroduce national service - after a fashion - if they won the election.

The idea is for all 18-year-olds to volunteer at least once a month, and some to join the military for the year.

Since then, pollsters at JL Partners have asked the country for their opinions on the policy.

As part of its survey, it asked 2,013 people to check boxes against answers for which statements they agreed with.

People could tick as many boxes as they want.

Some 32% of people - a total of 651 of the 2,013 - ticked the box saying it made them feel more negative about the Tories.

Meanwhile, 23% - 467 people of the 2,013 - said it made them feel better about the Conservatives.

To break that down, that's 184 more responses that thought badly of the Conservatives after the national service announcement than thought better of it - a nine point gap.

And then 24% of people - 479 - ticked the box saying it made no difference to their views.

Some 12% - 236 - said it made them feel better about Labour, while 3% - 51 - said it made them feel worse about Sir Keir Starmer's party.

And 12% - 243 - said they did not know.

Read more about the national service announcement below.

Be the first to get Breaking News

Install the Sky News app for free