Business Plan Examples for Students

Ajay Jagtap

  • December 29, 2023

26 Min Read

business plan example for students

Do you know what’s the most common mistake students and rookie entrepreneurs make while preparing their first business plan?

Of course, it’s the first business plan we’re talking about; there’ll definitely be a few. However, overcomplicating things and failing to consider a business plan example still remains the most common one.

That’s why we decided to come up with a solution. We’ve curated this list of top business plan examples for students to help you get going.

So whether you need a business plan for a college project, start a side hustle, or win a business competition, these examples are just what you need to create business plans that stand out.

Ready to dive in? Let’s start by understanding the key elements of a business plan example:

Key Elements of a Business Plan Example

Business planning is not as complicated of a process as people think it is; they’re just overcomplicating things. (Don’t think so?)

Let’s simplify the key elements that make up a comprehensive business plan; you’ll understand it better that way.

  • Executive Summary: A high-level overview or summary of your plan.
  • Company Overview: A detailed description of your business idea, its fundamental elements, history, and future goals.
  • Market Analysis: A study of your external business environment that includes details about your industry, competitors, and target market.
  • Products and Services: Description of the products or services you intend to exchange for money.
  • Sales and Marketing Strategies: A section outlining sales and marketing strategies your business will implement to achieve its financial goals.
  • Operations Plan: A section outlining the business processes and daily activities involved in ensuring seamless business operations.
  • Management Team: Introduction to your founders, key management, and their compensation plan.
  • Financial Plan: Your financial plan is a detailed breakdown of your business’s financial projections and financing needs.

That’s pretty much it about the key elements of a business plan example. Next, let’s explore the best business plan examples for students.

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business plan examples for college students

Top Business Plan Examples for Students

Now that you already know about the components of a business plan template, let’s review some of the best business plan examples for students.

1. Startup Business Plan Example

Upmetrics’ startup business plan example is the ideal solution for students planning to start up or participate in a business plan competition. This business plan template follows the SBA-approved business planning format used by thousands of successful entrepreneurs.

Whether your startup is about a new-age AI-based application, an online shopping site, or traditional IT consulting—this sample business plan is just what you need.

Unlike any traditional small business plan, this example of a startup business plan is lean and agile in approach, focuses on innovation, and emphasizes market validation.

startup business template

2. Lean Business Plan Example

Since you’re transitioning from a student to an entrepreneur, you may not have enough time to spend on creating a detailed business plan. That’s where this lean business plan template can help.

It’s a condensed version of a traditional plan summarizing all its sections with a primary focus on covering only the critical aspects of the business.

This template is best for startups or businesses uncertain about business planning and student-turned-entrepreneurs with limited time and resources to prepare a business plan.

the lean canvas template

3. SBA Business Plan Example

Following an SBA-recommended business plan format is key to securing bank loans and business grants. Since it can be time-consuming to find a template that follows a similar outline as the SBA, this SBA-approved business plan example is the way to get started.

This SBA business plan template has nine primary sections, that include executive summary, company description, market analysis, organization, product description, marketing, funding request, and financial projections.

SBA business plan examples ensure you stay on track and don’t deviate from your funding needs.

4. One-Page Business Plan Example

As you may have already guessed, a one-page business plan is a one-page version of a traditional business plan. Since it’s a condensed version of a business plan, drafting it can be quite easy and quick compared to a lean or traditional plan.

Employees, partners, and vendors often use one-page business plans as a quick overview of your company and banks and investors as a summary of your operations.

While it may not be the ideal choice for entrepreneurs seeking investment or bank loans, students with side hustles and idea-stage startups can consider this option.

one page business template

5. HBS Sample Business Plan

Harvard Business School’s new venture competition selected this sample business plan as a finalist in 2011.

This is a business plan of App Success, a collaborative web-based platform that connects low-income high school seniors with college students from top universities; this business will enable them to collaborate on college selection, college applications, and financial aid applications.

This example can be a great reference for those planning to start a mobile or web-based solution.

hbs sample business plan

6. Kean University Sample Business Plan

Kean University organizes a business plan competition every year for its students where students prepare and present business plans to compete, and this is one of the sample business plans the University provides to participants to understand the format.

It’s a business plan of Blue Water Boatworks, Inc., a boat detailing and cleaning company specializing in servicing recreational fiberglass and aluminum watercraft.

This example can be a great reference for those planning to start a business related to housekeeping, cleaning, or maintenance.

kean university sample business plan

7. UVM Sample Business Plan

If you are looking for a strategic business plan for a food business, the University of Vermont’s Fancy Foods Business Plan can be a guiding resource for you.

Despite the fact that it can be a good reference for detailed planning, it was written in 1998, so any statistics and numbers may not seem relevant to today’s market landscape. Make sure you keep that in mind.

You may closely follow this example as a reference if planning to start a food truck, restaurant, or any other business that serves food.

uvm sample business plan

That was the list of best sample business plans for students. However, there’s more to talk about. You now have a business plan example, but what about pitching to investors? Let’s explore free pitch deck examples for students.

Free Pitch Deck Example for Students

Pitching to investors as a first-time founder can be exciting but also overwhelming at times. Worry not; we’ve got a solution—investor pitch templates. We’ve prepared a set of 8 investor pitch templates and examples for students and entrepreneurs to help create winning business pitches.

Whether you need a pitch to find an opportunity, ask for subject matter knowledge, or a problem-solving pitch, these investor pitch examples have got you covered. Download now.

How to write a winning plan for a business plan competition?

Creating a business plan is no different than creating one for a real business. Similar to how entrepreneurs prepare and present business plans to investors, Students in business plan competitions pitch to judges.

In short, the business planning process remains exactly the same. Let’s discuss how you can write a winning plan to help you win a business plan competition.

  • Select a compelling business idea : everything starts with a compelling idea. Make sure you have a viable business idea to compete in the competition.
  • Refer to winning business plan examples : Once you are sure about your business concept, refer to business plan examples from previous winners and how they planned the sections of their plan.
  • Market Research & Industry Analysis : After referring to business plan examples, conduct industry research and market analysis to make your statistical and financial numbers accurate and realistic.
  • Understand business model and revenue streams : Since you are preparing a business plan for a company that doesn’t exist, be sure about the business model and how the business will generate profit.
  • Use AI business plan generator : Using an AI business plan generator like Upmetrics can be incredibly helpful in speeding up the business planning process. With industry-specific business plan templates and AI assistance to write your plan, you can write the first draft of your plan in literally no time.
  • Presentation and visuals : Prepare visuals and graphs to make your business plan visually appealing and numbers digestible. You may not need to prepare these visuals if you use business plan software manually.
  • Proofread and edit : Grammatical errors are the last thing judges want to see in a business plan. Make sure you proofread and edit your draft thoroughly before submitting it.

Easy as that, that’s the way to write a perfect business plan that can lead you to victory in any business plan competition on planet Earth. Let’s have a look at a real-life business and financial plan example.

ai business plan software for students CTA

Business and Financial Plan Example for Students

Having learned about business planning for students, let’s quickly discuss a coffee shop sample business plan and financial statements prepared using Upmetrics.

1. Executive Summary

The Cooper’s Cup will be a new cafe in Phoenix, Arizona. The 1,500 square foot café will be located in the newly constructed Market Square Plaza on the northeast corner of 135th Street and Mission Street. The anchor tenant, the Price Chopper grocery store, has already taken occupancy, and the excellent location brings more than 10,000 shoppers weekly.

The Cooper’s Cup, aptly named for the aromatic brown liquid that will fill the cup, fills the void of original cafes in the market and stands out from its corporate peers with its fast food concepts and prompt services. The Cooper’s Cup is the alternative to fast food/commercial/coffee shops and offers a much calmer, civilized gourmet coffee experience.

There are no televisions in the cafe, the background music is subtle, and work from local artists will hang on the walls. The restaurant is well-appointed, with overstuffed leather chairs and sofas in a library-like setting. The cafe is reminiscent of times gone by – yet is cutting edge technologically with WIFI and state-of-the-art espresso machines.

The Cooper’s Cup measures its financial success in terms of increased market share and earnings. This is a tremendous opportunity with a total local market of $54 million! The keys to success will be offering quality gourmet coffees, taking advantage of its small size, and relying on an outstanding barista staff.

To achieve these goals, the cafe will present some of the area’s finest gourmet beans from local distributors. Because of its small size, the restaurant can enjoy larger margins through lower overhead. The cafe will hand-select baristas and offer salaries comparable to the chains. The baristas will be trained to cross-sell and sell higher-margin products.

The primary objectives of the business plan for Cooper’s Cup are below:

  • To increase revenues by $36,000 or 5% in Year 2 and $73,000 or 10% by Year 3
  • Achieve a profit margin of 5.2% in Year 2 and 6.90% by Year 3
  • Be the Cafe of Choice in the Phoenix area and the recipient of the Best Coffeehouse Award.

Guiding Principles

The Cooper’s Cup is committed to values such as excellence, passion, quality, integrity, and leadership, allowing them to navigate challenges and provide for future opportunities. These core beliefs start with their commitment to their products and their employees. Cooper’s Cup rewards excellence and cherishes loyalty. The cafe will work with its employees to build strong businesses and a secure future.

Mission statement

The Cooper’s Cup is committed to its products and employees, which they believe is the recipe for market success.

Key to success

The Cooper’s Cup stands out from the competition. Below are their Keys to Success:

  • Great Products : providing exemplary products at market prices – will make customers want to return again and again.
  • Hire Quality Baristas : Pay employees rates similar to the larger chains with opportunities for long-term careers and opportunities for advancement with long-term plans to open a second facility.
  • Convert Customers to Connoisseurs : Only 40% of the nation’s coffee drinkers consume premium ground and whole bean coffee – this will aid in the continued growth.

Financial Summary

financial summary

2. Business Overview

The Cooper’s Cup will be a coffee house/cafe located in Phoenix, Arizona. The cozy cafe will be located in the newly completed Market Square Plaza in the Arizona City area. The cafe will serve gourmet coffee, espresso, drip coffee, lattes, and smoothies. The simple pastry offerings may vary with seasonality, but the primary line will be muffins, bread, cookies, scones, and rolls. All pastries will be supplied daily by a local bakery.

The cafe will be owned and operated by Owen Jones, a veteran restaurateur with several years of experience running and managing chain restaurants. The cafe will be open for business Monday – Thursday 7-10, Fridays and Saturdays, 7-11, and closed Sundays.

ownership

The Cooper’s Cup will be formed as an S-Corporation owned by Mr. Doe.

Start-Up Summary

The Cooper’s Cup will have seating for 40 patrons. The rent is $2,075 a month, with a three-five-year lease available. The site comprises 1500 square feet of leased space consisting of a dining room, a coffee bar, two restrooms, and a storage room in the back.

This storefront needs to be plumbed and wired appropriately to be used as a restaurant. Painting, new floors, and countertops are also needed. A custom coffee bar needs to be built. With materials bought on sale and volunteer labor, the cost to renovate will be $71,725.

The coffeehouse equipment will consist of two commercial espresso machines, air pots and urns, a commercial blender, a commercial brewer, top-loading coffee bins, barista syrups, cold drink dispenser, frothing equipment, a commercial refrigerator, microwave, and stainless steel prep bar.

The cost of the equipment is $38,275. The furniture will consist of leather couches and chairs (purchased at auction), coffee tables, bookcases, and window treatments. The artwork will come from local artists and be sold on a consignment basis. The books were secured via donations. The total cost to furnish is $14,000. Other startup expenses will be dishes, furniture, rent deposit, and marketing.

Location and Facilities

location and facilities

The new coffeehouse is located in the highly desirable Phoenix, Arizona, area at the northeastern intersection of 135th Street and Mission Street in the Newmarket Square Plaza. The property is situated in an excellent location, with an easy 6-minute drive time to I-435 and 69 Highway. 

The property is 95% leased with Price Chopper as the Anchor Tenant. Other tenants include LifeSpring Med Spa, Jane’s Canines (Pet Store & Boarding), Pride Cleaners Kahn Dental, and Swim U. 

Price Chopper brings more than 10,000 shoppers per week to the center. The location comprises a population of 9,420 within a one-mile radius, 61,102 within a 2-mile radius, and 149,550 within a 5-mile radius – with a median household income of $120,856. Sprint / Nextel’s corporate office is within 2 miles of the site.

map

3. Market Analysis

Phoenix, Arizona, is an award-winning place to live and work and is considered the leading business community in the Midwest. National publications and organizations recognize Phoenix for its business environment and livability. Here’s a sampling: 6th Place, America’s Best Places to Live Money, Top 50 Cities to Live and Play, National Geographic Adventure, 3rd Hottest Town in the U.S., Money, Among 20 Best Places to Live & Work Employment Review, One of only 72 Sterling Tree Cities in the U.S., National Arbor Day Foundation, Top 10 best Locations to Raise a Family, Southern Business and Development, 1st Place, Kid Friendly Report Card, Population Connection, 2nd Best City in America to Live Business Development Outlook.

Phoenix is at the core of one of the most dynamic local markets in the U.S. It offers easy access to the Arizona City region’s amenities, and, as part of the Arizona City metropolitan area, it is within the most centrally located major market in the nation. I-35, I-435, I-635, and U.S. Highway 69 all pass through Phoenix, and no point in the city is more than 3.5 miles from a freeway. The city maintains an excellent arterial street network and plans to construct additional lane-miles as the area grows. Three airports serve the region. Arizona City International Airport (MCI) is just 25 interstate highway miles north of Phoenix. Johnson County Executive Airport—the second busiest in Arizona—provides complete services for private business jets and general aviation. New Century AirCenter, just 12 miles southwest of the city, offers available aviation services and accommodates cargo or passenger jets of any size.

Phoenix supplies some of the most highly educated workers in the nation, with 97% of Phoenix adults over age 25 holding at least a high school diploma. Johnson County, where Phoenix is located, ranks first among the country’s 231 counties with populations greater than 250,000. The county ranks sixth in the percentage of adults with at least a bachelor’s degree and 16th with a graduate or professional degree.

The Phoenix area has a population of 175,265, based on the 2010 census. The median household income is $77,881, and the median age is 37.9. (2010 U.S. Census)

Industry Analysis

The U.S. coffee shop industry includes about 20,000 stores with a combined annual revenue of about $10 billion. Major companies include Caribou Coffee, International Coffee & Tea (The Coffee Bean & Tea Leaf), Peet’s Coffee, and Starbucks. The industry is concentrated: the top 50 companies generate more than 70 percent of sales. Coffee shops are part of the specialty eatery industry, including retail outlets specializing in bagels, donuts, frozen yogurt, and ice cream products. (First Research)

Competitive Landscape

Consumer taste and personal income drive demand. The profitability of individual companies depends on the ability to secure prime locations, drive store traffic, and deliver high-quality products. Large companies have advantages in purchasing, finance, and marketing. Small companies can compete effectively by offering specialized products, serving a local market, or providing superior customer service. Specialty eateries, which include coffee shops, are labor-intensive: average annual revenue per worker is about $50,000. Coffee shops compete with convenience stores, gas stations, quick service, fast food restaurants, gourmet food shops, and donut shops. (First Research)

Market Size

The U.S. coffee shop industry includes about 20,000 stores with a combined annual revenue of about $10 billion. Major companies include Caribou Coffee, International Coffee & Tea (The Coffee Bean & Tea Leaf), Pet’s Coffee, and Starbucks. The industry is concentrated: the top 50 companies generate more than 70 percent of sales. (First Research)

Target Market and Segment Strategy

Most adult coffee drinkers said their lifelong habits began during their teenage years. 54% said they began drinking coffee between 13 and 19. Another 22% reported their coffee cravings started between 20 and 24. This means that 76% of adult coffee drinkers began drinking coffee by the time they were 24. So, despite a large amount of marketing and advertising directed at the younger age groups, savvy coffee shop owners will remember to cater some of their offerings to the adult and senior market. (National Coffee Drinking Study).

The Cooper’s Cup will offer a unique experience for coffee enthusiasts by providing a quiet, cozy, yet sophisticated cafe and a sense of refinement and peace in an otherwise hectic and fast-paced world. While other coffee shops cater to convenience with drive-throughs or loud music venues late into the night, the Cooper’s Cup will stand apart from its competitors with its quiet yet soothing ambiance, capturing a truly unique (and much-needed) market niche.

  • Unique products (specialized roasts, local ingredients, locally-themed or named drinks, custom drinks by the star barista, etc.)
  • Games, puzzles, mind benders, and other activities that encourage customers to linger over their coffee
  • Hosting or sponsoring local events (entertainment, readings, book clubs, etc.)
  • Using technology to creatively compete in marketing with big chains — services like FourSquare, Yelp, and Google Places can increase visibility in the local market.
  • Delivering amazing service from knowledgeable baristas — spend lots of time training staff and utilizing online services like the American Coffee & Barista School.
  • Selling coffee-related items (and tracking down any co-marketing opportunities with a local community college or another student-related group in the area)

4. Products and Services

Product/services descriptions.

The Cooper’s Cup’s primary offering is gourmet roasted coffees with mocha, carmelicious, white mocha, candy bar latte, and brewed coffee. Complementing the coffee will be a smoothie line including wild berry, strawberry, peach, mango, and lemonade. Rounding out the simple menu line will be pastries obtained from an outside supplier, freshly made and delivered daily. The pastry offerings may vary with seasonality, but the primary line will be muffins, bread, cookies, scones, and rolls.

menu

Product/Service Sourcing

The Cooper’s Cup has negotiated supplier agreements with several local food-service wholesalers and coffee wholesalers in the Phoenix area that have a reputation for quality and reliability:

  • Mean Beans Coffee Roasters
  • Phoenix Brewers
  • Healthy Harvest Bread Co.
  • Mary’s Organics

If one of the abovementioned specialty suppliers cannot meet their needs, the following national suppliers can provide all the food-service products they require. In addition, the following wholesalers will supply the cafe with general restaurant supplies:

  • Lawrence Food Products Corp.
  • Gerry Food Supply Inc.

Future Products/Services

Young families, which comprise Phoenix’s third largest market share, are often overlooked in the coffee market. Coffeehouses traditionally have not been considered ‘kid’ friendly. To overcome this hurdle, Cooper’s Cup has long-term plans (5 years) to open a 2nd coffee shop: A combination indoor play area/coffee bar. This concept allows parents and caregivers to meet and relax with other adults while the children can enjoy the indoor playground amenities.

Additional future services will include in-store sales for home purchases and an online store.

The website will have the option to purchase a prepaid gift card program – Prepaid gift cards provide immediate cash, reduce credit card transaction charges, and draw new customers to the business.

5. Sales and Marketing Strategies

Swot analysis.

swot-analysis

Unique Selling Proposition

The Cooper’s Cup stands out from a crowded sea of coffee chains and franchises. What sets it apart from the competition is primarily its smaller, cozier size combined with premium coffees served by knowledgeable baristas, providing so much energy and enthusiasm for its products.

Market Strategy and Positioning

The Cooper’s Cup utilizes a focus strategy on its Market. By specifically targeting three primary segments, they can cater specifically to their needs.

Senior Market (age 45+)

The Cooper’s Cup will target this Market simply by its well-selected location. Although this demographic group could readily drive downtown, they prefer a local cafe to unwind and relax and historically become some of the most loyal patrons.

Newly Hired Employees

The cafe will attract regular customers (weekly or more) – particularly the newly employed (first job) by providing free WIFI services and providing interesting games in the customer area.

Young Families

The third targeted Market, younger families, often find that coffeehouse is not ‘kid’ friendly. The company has long-term plans to create a combination coffee shop/play area so that parents and caregivers can meet with other adults while the children can enjoy the bounce houses, slides, and indoor playground equipment.

Pricing Strategy

The Cooper’s Cup primarily utilizes competition-based pricing. The cafe does not utilize coupons and discounts (other than opening promotions) because they believe that the most valuable customer demographic of daily coffee consumers is not influenced by discount programs or coupons.

Promotion and Advertising Strategy

  • Online Advertising – The Cooper’s Cup will advertise regularly on popular social media sites like Facebook. Compared to traditional print advertising, this is a cost-effective tactic that will allow them to reach prospects in a highly targeted way (e.g., based on criteria such as age, gender, geography, etc.).
  • Website – Cooper’s Cup will develop a simple Web site, which will provide basic information about the business, the menu, and links to their presence on the aforementioned social media channels.
  • Radio Advertising – During the first six months of operation and the busy holiday shopping season, the business will advertise on local radio stations.

Sales Strategy

The Cooper’s Cup will use the following methods to increase sales revenue (as recommended by Andrew Hetzel on Better Coffee, Better Business):

  • The menu will focus on the most profitable products sold. The cafe will always draw customer attention to the best products.
  • As warranted, the cafe will raise prices to bolster its brand image. Prices communicate the perceived value of a product, so if set too low, the customers might assume that the beverages are inferior compared to the competition.
  • Monitor flavoring inventory – Excess flavoring inventory ties up capital and valuable backroom space for storage. The cafe will utilize 4-6 varieties, including sugar-free offerings.
  • Control waste and theft – audit sales and inventory reports to evaluate ingredient waste due to inefficient preparation, returned drinks, and employee consumption. Retail locations can easily waste 20% or more of their daily sales in these three key categories, which is a substantial and unnecessary loss.
  • Monitor and evaluate hours of operation.
  • Run employee sales contests – The baristas are the salespeople and have great influence over the customer ordering process. All baristas will have some form of sales and customer service training to make each transaction active rather than passive. Sales contests will emphasize high-margin items or cross-selling.

6. Operations Plan

Staffing and training.

An ongoing training and education program will ensure that each staff member learns and implements Cooper’s Cup’s exacting service and operational procedures standards. Staff meetings will reinforce service standards and principles. The Cafe will have detailed work descriptions and training programs for each position, from entry-level employees to the ongoing development of managers and owners. New employees will undergo an extensive training program. This ensures that each guest receives a quality experience from all employees, regardless of how long they have been employed. The Cafe embraces the concept of promoting from within. Excellence in one function typically leads to excellence in another. Regular staff evaluations and training will ensure motivation and address critical issues.

Inventory controls

The founder will be responsible for hiring and training managers who, in turn, will ensure that the day-to-day operations will comply with the standards set by Restaurant policy. Weekly management meetings will provide a forum to review and discuss financial and operational performance. Critical decisions related to purchasing, human resources, marketing, capital expenditures, and customer service will also be addressed.

Purchasing cost controls

Food preparation personnel will follow standardized recipes developed by the founders to control food costs and ensure consistency. The coffee shop will offer an innovative menu with nutritious food and beverages while achieving the most significant margin yield.

Customer Service

The hospitality business recognizes the client’s support experience is the critical driver to replicate business. The direction will Offer a superior degree of Professionalism by hiring individuals who deliver the ideal attitude to work and teaching them the skills required to accommodate guests. The restaurant will keep high levels of consumer satisfaction with talented, educated, and well-trained workers who understand and implement the fundamentals of fantastic service. Ongoing training will be provided to enable staff to perform their jobs with confidence and ability. Employees are well-spoken, well-versed, and trained to provide friendly, prompt, and professional service to each customer. This practice teaches employees who, by producing an exceptional customer experience, can optimize sales and raise their reimbursement. The team will have the knowledge and service required to create excellent daily service for every customer.

Technology & Software

While the quality of the cuisine and dining experience contributes significantly to a restaurant’s profitability, attention to business and financial details can transform small changes into significant returns. Critical sales, cost of sales, labor, inventory, marketing, and overhead metrics are monitored daily. Trends are evaluated, and constructive actions will be taken where improvement is needed. The management team will have access to the restaurant’s transactions and reports available in its real-time POS (point of sale) and accounting systems. Trends will be evaluated, and corrective action will be implemented as required.

7. Organization Structure

The Cooper’s Cup is formed as an S-Corporation wholly owned by John Doe.

Management Team

The Cooper’s Cup will be owned 100% by John Doe. Mr. Doe, a graduate of Arizona State University, has an undergraduate degree in business administration. During high school, he worked as a waiter in a local hospital coffee shop that purchased its beans from a local roaster. In addition to being an avid coffee drinker, this job allowed him to learn about the business first-hand. In college, Doe worked in a campus coffeehouse for four years, eventually becoming an assistant manager. Following graduation, Doe secured a business development position for a regional restaurant chain, which provided additional first-hand exposure to the food and beverage industry—especially the steps involved in establishing new locations.

Management Team Gaps

The Cooper’s Cup will rely on its POS (Point of Sale) system to generate daily accounting and cost activity reports. Mr. Doe will supply these to an outside bookkeeper for the preparation of annual income taxes.

Personnel Plan

Initially, the cafe will hire 1 manager, 5 baristas, and 2 part-time servers. In Year 2, the cafe plans to hire 1 additional full-time barista.

8. Financial Plan

Important assumptions.

  • The sales forecast is conservative and assumes a 5% increase in Year 2 and a 10% in Year 3.
  • The analysis accounts for economic seasonality – wherein some month’s revenues peak (such as holidays ) and wane in slower months.
  • The analysis assumes the owner will not withdraw any salary till the 3rd year; at any time it is assumed that the owner’s withdrawal is available at his discretion.
  • Sales are cash basis – nonaccrual accounting
  • Moderate ramp-up in staff over the 5 years forecast
  • Barista’s salary in the forecast is $36,000 in 2023.
  • In general, most cafes have an 85% gross profit margin
  • In general, most cafes have a 3% net profit margin

Projected Balance Sheet

balance sheet

Projected Cash-Flow Statement

cash flow

Projected Profit & Loss Statement

profit and loss

Break Even Analysis

break-even

Write Your Business Plan With Upmetrics

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So what are you waiting for? Try Upmetrics and create your business plan in a snap.

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Frequently Asked Questions

How do you write a business plan for a college project.

As mentioned earlier in the article, business planning for a college project or competition is no different than for a real business. You can write your business plan using these step-by-step instructions.

  • Select a compelling business idea
  • Refer to business plan examples
  • Prepare a business plan outline
  • Create a company description section
  • Conduct market research and industry analysis
  • Describe your product and services
  • Outline sales and marketing strategies
  • Create an operations plan
  • Introduce management team
  • Prepare financial projections
  • Summarize your plan with an executive summary

What is a business plan for students?

A business plan is a necessary business document that highlights its purpose,  business goals, product/service offerings, go-to marketing strategies, operations and financial plan, key people involved in the business operations, and other necessary details.

As a student, consider a business plan example as a document that helps you better understand business and industry dynamics and learn how a business operates inside out.

What is a business plan competition for students?

Business plan competitions are competitions mostly organized by universities for students passionate about entrepreneurship and the business world. These competitions offer students a platform to showcase their entrepreneurial skills while also providing opportunities for mentorship and networking.

How can I increase my chances of winning a business plan competition?

There cannot be a straightforward answer to this question, but there’s surely a method that can increase your chances of winning a competition—Using AI-powered business plan software.

Why? An AI tool will make you 10X more productive while writing a business plan and preparing financial forecasts. So you can spend more time researching the market and brainstorming business ideas.

Where can I find more business plan examples for students?

Upmetrics’ library of 400+ business plan examples could be an incredible source for students to find more industry-specific business plan examples. There are examples for almost every small business category, including real estate, retail, entertainment and media, food & beverages, and more.

About the Author

business plan examples for college students

Ajay is a SaaS writer and personal finance blogger who has been active in the space for over three years, writing about startups, business planning, budgeting, credit cards, and other topics related to personal finance. If not writing, he’s probably having a power nap. Read more

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10 business plan examples for students.

business plan examples for college students

Are you thinking of starting a business? Let’s take a look at some business plan examples for students. 

Starting a business as a student is exciting. But, like anyone else, students need support when venturing into entrepreneurship. One of the most important things to start with is learning how to create a strong business plan.

A business plan helps you set clear goals, strategies, and the necessary steps to succeed in the business world. However, not all business plans are the same. There are different types to consider, and choosing the right one depends on your specific business and goals.

In this guide, we'll walk you through the process of creating a solid business plan and introduce you to different plan types. So, let's get started and explore the world of entrepreneurship with a well-structured plan for success.

Writing the Business Plan

Crafting a business plan is a crucial move when you're starting or expanding your business, whether you’re working on a business plan project for students or a fully-fledged business person. 

It helps you navigate your journey while also catching the attention of potential investors or lenders. In this guide, we'll break down every part of a business plan and share helpful tips.

What Goes in a Business Plan?

A good business plan typically has several important sections, each with its own job to do.

  • Business Overview : Introduction and executive summary.
  • Market Analysis : Understanding your target market and competition.
  • Marketing and Sales : Strategies to reach and convert customers.
  • Product/Service : Description of what you offer.
  • Operations and Team : How your business operates and key team members.
  • Financial Projection s: Future financial estimates and funding needs.
  • Appendix : Supporting documents, if needed.

Now, let’s get into what these sections look like. 

Develop a Business Plan Worksheet

Before you start writing your business plan, it's a good idea to start with a business plan worksheet. Think of it as the foundation for your plan—a tool to gather information and get your thoughts organized. 

This worksheet will help you come up with your business vision, understand your target market better, and lay out your financial projections. It's the first step to building a solid plan that sets your business on the right track.

The Executive Summary

The executive summary is your business plan's attention-grabbing headline. It's a concise preview of your plan's most critical elements, designed to engage your reader. Here's what to include:

  • Mission Statement : Clearly state your business's mission, describing the problem you solve and why your business exists. Define your core values and goals.
  • Product/Service Description : Provide a brief, compelling description of your offering, emphasizing its unique features or benefits that set it apart.
  • Leadership and Team : Introduce key team members and their qualifications, showcasing their expertise and their role in your business's success.
  • Financial Information : Give an overview of your current financial status. Mention revenue and profits if your business is running. If you seek financing, explain how much you need and where you'll invest it.
  • Growth Plans : Share your strategy for growth and long-term goals, outlining how you'll expand and achieve profitability.

The executive summary sets the stage for your business plan, making a strong first impression and sparking excitement for what follows.

The Products/Services 

In this part, we'll dig deeper into the heart of your business—your products or services. We're going beyond the basics to look at three crucial aspects:

  • Benefits to Customers : Discuss how your products or services help your customers. Explain how they solve specific problems or fulfill the needs of your target market. What makes them stand out? What's the unique value they bring compared to what competitors offer?
  • Product Lifecycle : Every product or service has a journey. Tell us about the expected lifecycle of yours. Are you planning updates, new versions, or related offerings in the future? Knowing this helps us understand how your business will evolve.
  • Intellectual Property : If it applies to your products or services, include any intellectual property rights you have. This might include copyrights, trademarks, or patents. These rights protect your creations and can be valuable assets.

Remember, this section is all about offering the essence of what you're offering and why it's special.

Target Market

Knowing your target market is a cornerstone of business success. Let's simplify:

Who Are Your Customers?

  • Demographics : Basic info like age, gender, income, and location helps you target effectively.

What Makes Them Tick?

  • Psychographics : Understand their interests, lifestyle, and buying habits to connect personally and tailor your marketing.

Market Trends

  • Stay Updated : Keep an eye on industry trends and market shifts. Adapt to capitalize on opportunities.

Why does it matter? Think of it like knowing the weather—it helps you plan. Understanding your target market is your key to getting ahead. 

students working together at coffee shop

The Marketing Strategy

Your marketing and sales strategies are crucial for attracting and retaining customers.

Marketing Mix

Here, we'll break down each element of your marketing mix—product, price, promotion, and place (distribution). 

  • Product : Describe your product offerings in detail. What are their unique features and benefits? Why would your target customers choose your products over others in the market? Be clear about what sets you apart.
  • Price : Explain your pricing strategy. Will you compete on price, offering lower costs than competitors? Or will you position your products as premium and charge a higher price? Detail any discounts, bundles, or special offers you plan to implement.
  • Promotion : Outline your promotional tactics. How will you create awareness and interest in your products? This can include advertising, public relations, content marketing, social media campaigns, and more. Specify your marketing budget and the platforms you'll utilize.
  • Place (Distribution) : Describe your distribution strategy. How will your products reach your customers? Will you sell directly to consumers, through retailers, or online? Highlight your distribution channels and logistics. Explain how you'll ensure your products are readily available where your customers want them.

Sales Process

Now it’s time to discuss how you plan to turn potential leads into paying customers.

  • Direct Sales : If your strategy involves direct sales, explain how your sales team will engage with potential customers. Provide insights into your sales force, their training, and how they will approach prospects.
  • Online Sales : If online sales are a significant part of your strategy, detail your e-commerce platform. Discuss the user experience, payment processing, security measures, and any online marketing tactics to drive traffic and conversions.
  • Conversion Strategy : Highlight how you plan to convert leads into paying customers. Will you offer free trials, consultations, or samples? Describe your approach to closing deals and fostering customer loyalty.

By going beyond the surface and addressing these elements in detail, you'll have a marketing and sales strategy that can effectively attract and retain customers for your business.

Discuss Your Distribution Strategy

Your distribution strategy is how you get your products or services to your customers effectively:

  • Distribution Channels : These are the paths your products or services take, like physical stores or online platforms.
  • Logistics and Transportation : This is how your products move, whether you do it yourself or use other companies.
  • Inventory Management : It's about keeping the right amount of stock without having too much or too little.
  • Geographic Reach : It's where your customers are, whether nearby, across the country, or worldwide.
  • Efficiency and Costs : It's about being fast and not spending too much money.
  • Customer Convenience : It means making it easy for customers to buy from you.
  • Technology and Automation : Using tools and systems to make things work smoother.
  • Scaling and Adaptation : It's about being ready for more customers or changes in the market.

Having a good distribution strategy helps make sure your products or services reach the right customers the right way.

The Competition

It's essential to have a solid grasp of your competitors and strategically position your business to thrive. 

Competitive Analysis

To stay ahead of the game, make sure to conduct a thorough competitive analysis. This means rolling up your sleeves and diving deep into the strategies and operations of your rivals. 

  • In-Depth Examination : Start by examining your competitors meticulously. Look into their products or services, pricing strategies, marketing tactics, and customer base. The goal is to gain a comprehensive understanding of what they do and how they do it.
  • Strengths and Weaknesses : Highlight your competitors' strengths and weaknesses. What are they exceptionally good at, and where do they fall short? Identifying these aspects will help them identify opportunities to capitalize on their weaknesses and leverage their strengths.
  • Success Insights : Share your insights into what makes your competitors successful. Understand their unique selling propositions, customer engagement strategies, and market positioning. This knowledge will provide you with a foundation for your own strategies.
  • Outperforming Plans : Once you've dissected your competitors, outline your plan to outperform them. Whether it's through innovation, superior customer service, or better pricing, make it clear how you intend to gain a competitive edge.

Competitive Advantage

Every business has something that sets it apart from the rest – these are your competitive advantages. In this section, it's time to highlight why customers should choose you over the competition.

  • Expert Team : If you have experts on your team, let people know. Customers trust businesses with knowledgeable professionals who offer excellent products or services. If you're new, focus on any relevant experience to build trust as your business grows.
  • Unique Partnerships : If your business has forged unique partnerships or collaborations that give you an edge, make it known. These alliances can lead to exclusive offerings, cost advantages, or increased visibility in the market.
  • Ideal Location : If your business benefits from an ideal location that attracts foot traffic or serves a specific target demographic, this can be a powerful competitive advantage. Explain how your location enhances your business prospects.

By underlining your competitive advantages, you're essentially telling your audience why you're not just another player in the market. 

business plan on laptop screen

The operations section is your day-to-day business plan. It helps your team understand how to make your business run smoothly. Here are the key parts:

  • Objectives and Goals : State what you want to achieve, both short and long-term. Ensure they align with your overall plan.
  • Procedures and Processes : Explain how things will get done, from making your product to customer service.
  • Timeline and Milestones : Set dates and goals to track your progress.
  • Resource Needs : List what you need to run your business, like equipment and people.
  • Supply Chain : Describe how you'll get what you need and manage it.
  • Quality Control : Detail how you'll ensure quality, whether through checks or testing.
  • Regulations : Mention any rules you need to follow, like permits or licenses.
  • Risk Planning : Identify potential problems and your backup plans.
  • Growth Strategy : Explain how you'll handle growth, like hiring more people or expanding to new markets.
  • Costs : Break down your expenses, both fixed and variable, and how you'll manage them.

By laying out these details, you'll be well-prepared to handle the challenges and growth opportunities that come your way.

The Management Team

In this section of your business plan, you'll want to cover a few key areas:

1. Personal Background : Start by introducing the key people in your management team, if there are any. If it’s just you—don't worry! Give some basic details like names, ages, where they live, their interests, and their educational background. Also, mention any special skills they bring to the table.

2. Business Experience : Talk about their history in the business world. Have they been involved in other businesses? Have they held important positions before? Share their past achievements and roles in previous companies.

3. Track Record : Highlight their successes, the responsibilities they've handled, and their capabilities. Show how their previous experiences have prepared them for the roles they'll play in your business.

4. Education : Mention their formal and informal education, like degrees, certifications, or courses they've taken that are relevant to your business.

5. Financial Standing : Include personal financial statements and supporting documents to demonstrate their financial stability and ability to contribute to the business if necessary.

6. Work History : Detail their direct experience in similar businesses and how it aligns with your current venture.

7. Roles and Responsibilities : Clearly define who does what on the management team. Explain why they're the right fit for their roles and who makes the final decisions.

8. Organization Chart : Create a simple chart that shows how your team is structured and lists each person's responsibilities.

9. Compensation and Benefits : Outline the pay and bonuses each management member will receive. Also, mention any benefits like health insurance or life insurance.

10. External Resources : Tell about any outside resources you can tap into, like lawyers, accountants, or support from organizations that help small businesses.

11. Board of Directors : If you have a board, introduce them and explain how they'll help guide your business.

12. Online Resources : Mention any useful internet resources you'll use for research and networking.

Including these details paints a picture of your team's qualifications and their role in making your business a success.

In this part of your business plan, focus on who will be working with you.

  • Current and Future Needs : Start by saying how many people you have on your team right now, if any. Then, talk about how many team members you think you'll need in the near future (like the next year or two) and in the longer term (three to five years from now).
  • Skills Required : Describe what skills your team members should have. Think about what makes them good at their jobs and what special skills might be needed for your business.
  • Job Descriptions : Explain what each person on your team will be responsible for. This will help everyone better understand their roles. Keep in mind that your roles might change as your business grows.
  • Finding People : Discuss how you plan to find and hire the right people. As students, you might use your school's resources and online job platforms or work with other students who have the skills you need.
  • Pay and Benefits : Clarify if you'll be paying salaries, hourly wages, or both. You can also mention any extra rewards or bonuses based on performance. Since you're a student, you may not offer extensive benefits initially.
  • Extras like Overtime : Say if you'll pay extra for overtime work and when that might happen. Being students, you'll want to manage your workload efficiently, especially during busy times.

By covering these points, you'll show that you've considered your team's needs and are ready to manage your business's human resources effectively, even as students.

Focused blogger working on project at home

Financial Analysis

Think of this section as the pulse of your business plan. It gives you a detailed look at your business's financial health and sustainability. This part is crucial for students because it helps them make informed decisions and attracts potential investors or lenders.

Balance Sheet

Get a certified public accountant (CPA) to help you create a balance sheet. This document paints a picture of your business's financial situation at a specific moment. It has three main parts:

  • Assets : What your business owns ( cash, equipment, or inventory).
  • Liabilities : What your business owes (such as loans or outstanding bills).
  • Owner's Equity : The owner's stake in the business, which is assets minus liabilities. It's basically your business's net worth.

Break-Even Analysis

This is significant because it tells you when your business will start making money. It determines the minimum amount of sales revenue needed to cover both fixed costs (like rent and salaries) and variable costs (like materials and utilities). It's based on info from the income statement and cash flow projections.

Income Statement (Profit and Loss Statement)

The income statement gives you the lowdown on your business's financial performance over a specific time frame, usually monthly or annually. It shows how much money you made and how much you spent. Subtract the expenses from the income, and you've got your profit or loss. It's all about how well your business handles its cash.

Cash Flow Statement

Cash is king in business, and this statement forecasts how money will move in and out of your company. It predicts all cash coming in and going out, helping you ensure you have enough to cover day-to-day costs and investments and pay off any debts. A strong cash flow is crucial to keeping your business going.

As student entrepreneurs, having a CPA set up your accounting system is a smart move for accuracy. When you present these financial documents in your business plan, make sure they're clear and detailed. 

These numbers prove the worth and profitability of your business idea, which can be a big draw for potential investors or lenders. So, be thorough and get the figures right. 

Supporting Documentation 

You'll also want to include various documents that back up the information you've presented in the main part of your plan. Keep in mind that this list might change depending on how far along your business is. Here's what to include:

  • Resumes : Put in resumes of the people who are key to your business. Show off their qualifications and experience to give confidence to potential investors or lenders.
  • Credit Information (appendix) : If relevant, add credit reports for yourself or your team members. This will prove that you're financially responsible.
  • Quotes or Estimates : Include any quotes or cost estimates you've received from suppliers or service providers. This helps prove that you've done your homework on expenses.
  • Letters of Intent from Prospective Customers : If you have letters from potential customers saying they want to use your products or services, toss those in. It shows there's a demand.
  • Letters of Support from Credible References : If you have supportive letters from mentors, professors, or industry experts, add those. They can vouch for your idea.
  • Leases or Buy/Sell Agreements : If you're renting space or buying equipment, include the agreements. It proves you have the physical assets and responsibilities in place.
  • Legal Documents Relevant to the Business : If there are any legal papers like incorporation documents, partnership agreements, or licenses, include them. It shows you're following the rules.
  • Census/Demographic Data : If your business relies on specific data about people, include statistics or reports from trustworthy sources. This information will support your market analysis and target audience information.

Remember to keep these documents well-organized in the appendix. This list covers the basics, but tailor it to your specific student business plan's needs and stage of development.

Business Plan Program

Creating a strong business plan is essential for any entrepreneur, and with the help of business plan programs and tools, you can make it more effective.

  • LivePlan : LivePlan is a user-friendly business planning software that guides users through creating business plans and offers financial forecasting.
  • Bizplan : Bizplan focuses on startups and small businesses, providing step-by-step planning, financial tools, and pitch deck creation.
  • Enloop : Enloop automates business plan writing using data inputs and offers financial projection tools.
  • PlanGuru : PlanGuru is for in-depth financial analysis and creating detailed financial projections.
  • Upmetrics : Upmetrics offers customizable templates, financial forecasting, and collaboration features for various business stages.
  • Tarkenton GoSmallBiz : Tarkenton GoSmallBiz provides business planning tools, legal resources, and marketing guidance.
  • Bplans : Bplans offers free business plan templates and samples for those starting from scratch.
  • Canva : Canva provides pitch deck templates and design tools to enhance presentations.
  • QuickBooks : QuickBooks aids in financial tracking and management, complementing business planning.

business plan examples for college students

14 Types of Business Plans with Examples

In this section, we'll explore 10 types of business plan examples for student entrepreneurship.

1. Traditional Business Plans

These classic business plans , often prepared on paper, provide a comprehensive overview of the business, detailing its identity, goals, and strategies for success.

2. Standard Plans

Similar to traditional plans, standard business plans are created digitally, typically using software like Microsoft Word or Excel, making them easier to edit and share.

3. One-Page Business Plans

Incredibly concise, these plans condense all crucial information onto a single page, often using bullet points for clarity and brevity.

4. Annual Business Plans

Tailored for a specific year, these plans outline a business's objectives and actions for that particular period, providing a focused strategy. 

5. Lean Plans

Lean business plans are streamlined versions, intentionally omitting some details to protect confidential information while offering a concise yet informative summary.

6. Business Plans for Start-ups

Specifically designed for new ventures, these plans may incorporate surveys, customer insights, and visual aids to support their customized approach.

7. Feasibility Studies

These plans investigate the viability of new product or service ideas, helping businesses make informed decisions about their implementation by analyzing their potential success.

Understanding these various types of business plans is essential for your business management studies, as they serve different purposes and contexts within the business world.

8. Strategic Plans

Concentrating on marketing and branding strategies, these plans often involve extensive market research and prioritize effective brand promotion.

9. Operational Plans

Emphasizing practical steps, operational plans use data, charts, and graphs to guide a business's actions toward its goals, with a strong focus on execution.

10. Internal Plans

Highly detailed and meant exclusively for the company's internal team, these plans contain sensitive information and strategic insights for team members' use.

11. What-If plan

This type of plan explores various scenarios and their potential impact on the business. It helps a company prepare for unexpected situations by outlining strategies for different outcomes.

12. Expansion plan

An expansion plan outlines strategies for growing a business, whether through opening new locations, entering new markets, or diversifying product lines. It details the steps and resources needed for expansion.

14. Business Acquisition Plan

When a company intends to acquire another business, this plan outlines the acquisition strategy, financial considerations, and integration plans. It helps ensure a smooth transition and maximizes the value of the acquisition.

These plans cover a range of scenarios and goals, each serving a unique purpose in the world of business strategy. Hopefully, you can choose a business plan template for high school students that suits your needs. 

Final Thoughts

Starting and running a business as a student is a journey. A well-structured business plan is essential for success, helping you define your goals and strategies. To create one, feel free to use these business plan examples for students as a source of inspiration.

It’s your tool to guide your entrepreneurial journey and increase your chances of success. So, get started, create your plan, and get started on your path to entrepreneurship with confidence.

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business plan examples for college students

20 Business Ideas for College Students in 2024

Starting a business in college opens up opportunities beyond what’s offered in the classroom. Browse business ideas you can implement from your dorm room.

Illustration of a person lifting a graduation cap off their head to reveal a lightbulb

While summers typically bring sunshine and a chance to relax or travel, for college students the season presents a different opportunity. Starting a small business while you’re still in college can help you reduce tuition debt and earn real-world experience in the summer months. It may even become a flexible side gig once classes resume.

Even better news: There are ways to design your summer around something you enjoy, where you make money online while setting your own hours. There is no shortage of clever small business ideas for college students. But which one is right for you?

Ahead, explore low-barrier business ideas you can implement with little to no upfront investment or experience. The future is bright for those who seize it! 

20 business ideas for college students

  • Sell handmade goods
  • Start a tutoring business
  • Sell digital products
  • Start a neighborhood service-based business
  • Try dropshipping
  • Become a content creator
  • Become a reseller
  • Sell print-on-demand goods
  • Become a freelancer
  • Create experiences
  • Sell at pop-up shops and markets
  • Run a summer camp program
  • Offer technical services
  • Start and monetize a podcast
  • Create and sell student resources
  • Start a community-focused business or non-profit
  • Innovate and develop a new product
  • Organize on-campus events
  • Try affiliate marketing
  • Offer branding and marketing services

Whether you’re fresh out of high school or you’re on break before your senior year of college, this is your moment. When else in your life will you have this much time—and youthful energy—to make a leap? 

There are plenty of profitable business ideas for college students that require no startup costs, and can even be run from your home (or dorm room).

1. Sell handmade goods

The inside of an artist's studio with walls covered in art

If you’re creative, take a break from the books to work with your hands and sell handmade goods . You can sell your products through an ecommerce store, online marketplace , or in-person events like a local market. There may be opportunities to sell or market your goods on campus, too. Check with your student administration for rules around commercial activity on school property. 

🧼 Success Story: How Katie Carson Build a Soap Empire on YouTube

Royalty Soaps was born after its founder—then a high school student—gained a loyal YouTube following for her soap-making content. 👉 Read Katie's story

2. Start a tutoring business

A tutor teaches two young children

3. Sell digital products

Webpage from the ecommerce site of Thread Theory

This is one of the best business ideas for students living in cramped apartments or dorm rooms. All you need is a computer and your creativity. If you’re studying design, try creating templates or printable digital art to sell online . In a music program? Create beats or short music clips to license for commercial use. 

4. Start a neighborhood service-based business

Woman kneels down to pet a dog on a leash

5. Try dropshipping

Two empty cardboard boxes on a table

6. Become a content creator

Angelina Li started making her own slime at age 14, documenting her experiments on TikTok. After she went viral, she built Fireflyslime , running the business while attending college.

If you’re already a minor superstar on a social media platform like TikTok , YouTube , or Instagram , consider leveraging your growing audience to make money. Do sponsored content or set up an ecommerce store to sell merch to your fans. If you’re starting from scratch, the key to building a following on social media is finding a niche market and creating consistent, engaging content that speaks to your target audience .

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7. Become a reseller

A woman holds up a vintage shirt in a retail store

8. Sell print-on-demand goods 

A person leans over a screenprinted tshirt

Selling print-on-demand goods is another great option for starting a business on a low budget, and it’s one of the easiest online business ideas for creatives. If you have artistic skills, you can print your designs onto anything from t-shirts to mugs. This business model is a great startup idea you can launch in your free time and run without much oversight.

9. Become a freelancer

A woman sits at a desk working on a computer

10. Create experiences

A person drags a paddleboard across the beach

As a hospitality student, you may consider testing your skills by creating experiences. Can you build and sell local experiences to tourists, for example? Think biking or culinary tours of your city’s favorite spots. University students can offer a unique perspective of the place where they study. In person or virtual classes can also fall under this category. Have a skill and a knack for teaching? Advertise DIY workshops or online marketing courses.

11. Sell at pop-up shops and markets

A fruit stall at a farmers market

🥪 Success Story: How a Vegan "Meat" Brand Launched at a Farmer's Market

Brother and sister team Kale and Aubry Walch tested their recipes at a local market before building their own plant-based deli. 👉 Read their story

12. Run a summer camp program 

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13. Offer technical services

A person sits at a computer editing a sound clip

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14. Start and monetize a podcast

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15. Create and sell student resources

A hand hovers over study material

16. Start a community-focused business or non-profit 

A webpage from the ecommerce site of Tsuno

If your goal isn’t to make money but to gain skills and experience, you could start a cause-based business that gives back to a charity or community organization that you care about. Otherwise, your for-profit business can still aim to donate proceeds to a cause of your choice. Consider worthy causes that are close to home, like providing support for students on financial assistance.

17. Innovate and develop a new product

A woman holds several Black dolls

If you’re in an industrial design program, you have access to the tools and software to help you develop a product. If you stumble upon a great invention that could solve a pain point, don’t wait until you graduate to bring it to market. Tap into campus resources to launch your business while you’re still in college.

👩🏾‍🦱 Success Story: An Art Major Developed a Product to Fill a Market Gap

Yelitsa Jean-Charles was dissatisfied by the options for dolls with Black hair. So she designed her own. She built her successful business, Healthy Roots Dolls, to teach a generation to love their curls. 👉 Read Yelitsa’s story

18. Organize on-campus events

Rows of seating in a campus auditorium

19. Try affiliate marketing

Ecommerce webpage from brand Barkbox

Affiliate marketing is a great way to make money online with minimal effort, once you set it up. This is one of the best business ideas for students with already busy schedules. To get started, you’ll need an audience, whether that’s a loyal group of subscribers on YouTube or an engaged Substack email list. You’ll then embed affiliate links in your content, promoting another brand’s products and making a commission when it leads to a sale. 

20. Offer branding and marketing services

A woman sits at a laptop in a cafe setting

The benefits of starting a business in college

School can give you the academic backing to pursue your dream career, but starting a business teaches you valuable lessons you won’t find in a classroom. There are several benefits to pursuing a business idea in college—and it’s not too late to cash in on them.

Gain real world experience 

Sure, business school can teach you theory and formulas, but there’s nothing like doing business to learn the ropes. Experience helps make your résumé stand out from the competition. 

Learn hands-on skills 

Strengthen your skills in empathy, delegation, stress management , customer service , and more. Student entrepreneurs have a leg up on fellow graduates once they hit the job market. The skills you learn outside the classroom become just as valuable as those learned in class. 

Build your professional network

By the time you graduate, you already have a contact list full of people to approach for references, mentorships, and even jobs. This network can include faculty, other students, and members of the local business community . 

Try out an industry before you graduate

Studying fashion management? Run your own business selling clothes online to get a taste for the business. Have an interest in working with animals? Try your hand at starting a pet business , offering services to pet owners like dog walking or cat sitting.

Flesh out your résumé

As a new graduate, your CV may be pretty sparse. But if you run your own business in college, you can add “CEO” to your list of accomplishments.

Earn extra cash

Saving to pay expenses and minimize debt is a good idea if you want to lessen the burden after you graduate. A part-time retail job can also be a source of income, but when you’re the boss, the earning potential is up to you.

Enjoy an income source that works around your studies

The common struggle of scheduling a part-time job around studying and classes can add stress. Work on your business on a flexible schedule and then go all in on your summer break.

Gain job opportunities

Your experience running a business will expose you to other people and businesses in your industry. If you make a great impression, these connections could lead directly to job offers after you graduate.

Prepare for your future

One of the biggest takeaways from the FIRE movement is that the earlier you start planning for retirement , the earlier it can happen. Earning income through a small business in college means that you may be able to start saving and investing now. 

💡For parents and teachers: Know a younger student looking for a summer opportunity? Browse age-appropriate business ideas for students in Shopify’s guides to business ideas for teens and business ideas for kids and help them start a business that sets them up for success.

How do I start a business as a college student?

A woman shoots a social video with a phone and tripod

Which business idea for college students is best for you? In short, your startup should reflect your interests and leverage your strengths. Ask and answer questions like:

  • What am I good at?
  • What skills do I have that could benefit others?
  • Can any of my hobbies or interests become a small business?
  • What’s important to me and what are my values ?
  • How much time do I have to commit to a small business?
  • How much will it cost to start a business ?
  • How can I leverage resources at my college to help me start a business ?
  • What are my goals?

The answers to these questions will also become a foundation for your business plan and brand guidelines . 

Graduate ahead of the class

There are infinite small business ideas for students of all ages. College students should especially take advantage of this exciting phase of life to explore all possibilities for the future—and graduate with a leg up on your classmates. Whether you sell products or services online or find unique opportunities in your field of study, you could be making money now doing what you love.

Feature image by Alice Mollon

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Business ideas for college students FAQ

What is the best business idea for college students.

The best business idea to pursue while you’re still in college is the one that fits best with your schedule, skills, and interests. There are a number of services you can offer that would benefit your built-in audience of fellow students. Profitable business ideas with low upfront costs include on-campus tech services, print-on demand sales, and maker businesses.

What can I sell as a university student?

University students can sell anything, provided you check age restrictions for selling products like alcohol and understand local laws that govern the product or service you’re selling. Creatives can sell prints through a photography business or dabble in jewelry making. Sell your skill through consulting or paid online courses. The possibilities are endless!

What are low cost college business ideas?

Low cost business ideas for college students are those that do not require upfront inventory, specialized equipment, or other costs to get started. For a small fee, anyone can start a business by setting up a simple website to sell goods or services. Try the Shopify Starter Plan to get up and running right from your social accounts.

What’s the easiest business to start in college?

The easiest businesses to start in college is one with a business model that allows you to have a flexible schedule, a low barrier to entry, and low initial investment. These include affiliate marketing, selling digital products, virtual assistant services, and dropshipping.

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10 Business Plan Examples for Students (2024)

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Written by   Peter Keszegh

Starting a business isn’t just for the established entrepreneurs. If you’re a student with a great business idea, or if you’re just looking to earn extra money on the side, you can set up your own business with the right steps and preparation, too!

In this article, we’ll list some business plan examples for students and how you can turn your business ideas into reality.

Opened notebook with white blank pages and pen on table

What is a business plan?

In simple terms, a business plan is a detailed document that  explains everything you need to know about your business idea .  It includes your goals for your business and how exactly you plan to achieve them.

A business plan should be able to explain why your product or service is valuable, your target market for your business, and your future plans for the business.

Having a well-written business plan is important, especially if you’re looking at seeking external funding from investors. Even if you’re planning to use personal funds for your business, the business plan will help outline all your operational and management strategies.

Tailoring your plan to your business

While business plans have some standard sections used by all industries, it’s best to tailor your business plan depending on what your market is. For instance, if you’re planning to sell food products, you need to write sections on sourcing ingredients and quality control.

Think about what’s special about your business, and make sure to incorporate that in your business plan. Put yourselves in the shoes of an external investor – what would they want to know about your business? Don’t be afraid to think outside the box, too.

Document on a Clipboard

Parts of a business plan

You might be wondering – how should we structure a business plan? Here are some key sections you might want to include when writing your business plan:

Executive summary

An executive summary is exactly that – a summary of what your business is all about and your goals for the future. Make sure to include what your product or service plans to do, your target market, and key milestones you’d like to achieve. If you have plans to source external funding, mention this here, too.

Company description

You can use this section to expound on what you plan to achieve and what your business vision is . Use this section to highlight what makes your business unique , and why your product or service offers an innovative solution.

Market analysis

If you’re looking to start a business, you need to have a good understanding of the market and who your competitors are. Do the research to make sure there’s a real need for your product or service , and make sure you know what sets your business apart from competitors.

Organizational structure

If you’re working with a team and you all have different responsibilities, make sure to put that into writing. This doesn’t have to be too formal – all you have to do is make sure everyone’s tasks are clearly delineated so there’s no overstepping.

Product line or services offered

Talk about what you plan to sell or offer as a business. What exactly does your product or service do? What makes it so special, and what can your product or service do that isn’t already offered by your competitors?

Marketing and sales strategies

How do you plan to promote your business to attract customers and secure sales ? You can talk about where you plan to sell your products or offer your services, and how you plan to advertise your business.

Financial projections and funding requests

Set financial goals for your business and identify when your business will likely break even . If you need to secure external funding, make sure to mention this here, and mention how much money you’ll be needing and how you’ll be spending it.

Relevant documents that you mentioned earlier in your business plan should be included here. For instance, if you conducted market research via a survey, put your survey data here.

Of course, don’t be limited by the sections listed here. If there are other relevant details you’d like to talk about in your business plan, don’t be afraid to explore them. For instance, if you’re looking at using new technologies and tools for your product or service, you can write a relevant section in your business plan as well.

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Why students need to master business plans

Businesses aren’t just for more seasoned entrepreneurs – starting a business can prove to be useful for students who want to hone their skills and become more business-minded.

Here’s how business plans can help students:

Enhancing strategic decision-making

You’ll have to make a lot of decisions when running a business, and business plans will force you to make smarter decisions. You don’t want to make things unnecessarily difficult for you and your team only to get mediocre results – you want to make sure you make the most out of your resources!

This kind of strategic decision-making isn’t something you learn in the classroom. Hands-on business experience will be useful for you to make wise decisions, even if it means learning from mistakes.

Improving market research and analysis skills

As students, you already do a lot of research for different school projects. When setting up a business, you’ll have to do research of your own to get a better understanding of the market your business plans to work in.

Having a good understanding of the market will also improve your analysis skills. For instance, doing enough research on the retail industry will give you a better idea of who the average retail customer is, allowing you to tweak your marketing and sales strategies to capture that target market.

Honing financial literacy and forecasting

Discussions about money and numbers can get pretty confusing. When you’re setting up a business and dealing with real, tangible figures, you’ll gain a better understanding of how finances work, how profitable your business might be, and what you’ll likely be spending money on.

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Business plan examples for students

If you need a little help in thinking about the kind of business you want to set up, here are 10 business plan examples for students that you can use as inspiration:

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Tu toring services

Some students will understand subjects better than others, which means there are a number of students who’ll need a little bit of help when it comes to their academic requirements and upcoming exams.

If you’re academically gifted and have a talent for teaching, you might want to consider offering tutoring services in your school.

  • Executive summary : Mission, services offered, and target client demographic.
  • Business description: Subjects covered, and technologies used (if applicable).
  • Services provided: Individual tutoring, group workshops, and ongoing support options.
  • Market analysis: Demographic trends, existing offerings, and unmet needs.
  • Marketing strategy: Flyers, community center partnerships, and word-of-mouth referral programs .
  • Operational plan: Scheduling system, session formats (in-person, online), and materials preparation.
  • Management and organization: Tutor recruitment, training programs, and operational leadership.
  • Financial summary: Basic costs, session pricing, financial goals, and sustainability plan.

Delivery Man Wearing a Face Mask and Holding a Bicycle

Campus delivery service business

Especially during finals weeks, students can get pretty busy and can often forget to take care of themselves. How many all-nighters have you pulled as a student, and how many times have you skipped a meal to work on a deadline?

If this sounds like the kind of culture in your university, you might want to consider setting up a campus delivery service to cater to busy students. Here’s how you can set up your business plan:

  • Executive summary: Service overview, mission, and objectives.
  • Company description: Origins, campus focus, and service differentiation.
  • Service offering: Types of delivery services offered (e.g., food, groceries).
  • Market analysis: Campus demographics, needs assessment, and competitor analysis.
  • Marketing strategy: Promotional tactics targeting students and staff, partnerships with local businesses.
  • Operations plan: Delivery logistics, technology use (e.g., apps, GPS tracking), and hours of operation.
  • Management and organization: Team roles, volunteer vs. paid staff, and management hierarchy.
  • Financial plan: Start-up costs, pricing strategy, revenue projections, and break-even analysis.

Woman Wearing Pink and Black Sports Bra Holding Towel

Campus fitness and wellness programs

Another way you can help students in your school become healthier is to offer services that focus on fitness and wellness . If there’s a need for students in your school to become more physically active or to just take better care of their overall wellness, you could offer relevant programs on campus.

  • Executive summary: Concept, target audience, and objectives of the fitness programs.
  • Business description: Range of services (classes, personal training, wellness workshops).
  • Market analysis: Campus health trends, competitor offerings, and student wellness needs.
  • Services: Detailed look at program offerings, schedules, and customization options.
  • Marketing plan: Engagement strategies, campus events, and partnership with student health services.
  • Operational plan: Instructor qualifications, equipment needs, and location logistics.
  • Management and organization: Structure of the team, roles, and experience in health and wellness.
  • Financial overview: Initial setup costs, pricing strategy, revenue streams, and financial projections.

Shallow Focus Photo of Woman Using a Laptop

Student freelance platform

Freelancing is a popular way for students to earn extra income on the side, in the middle of their busy class schedules. If you have enough know-how when it comes to setting up websites or apps, you might want to consider launching a portal where student freelancers can conveniently find more freelance gigs.

  • Executive summary: Platform purpose, target market, and value proposition.
  • Business description: Niche focus (e.g., design, tutoring, programming), platform features.
  • Market analysis: Demand for freelance work among students, analysis of existing platforms, gap identification.
  • Service description: User interface, service categories, payment processing system.
  • Marketing and sales strategy: Campus outreach, online presence, and user acquisition strategies.
  • Technology plan: Website architecture, user security measures, and scalability.
  • Operations plan: Customer support, dispute resolution process, and freelancer vetting process.
  • Financial summary: Funding requirements, monetization strategy, and financial forecasts.

Positive young diverse students surfing smartphone in hallway

Mobile app for campus services and networking business

Maybe you’ve got an enormous campus that boasts a lot of helpful activities and services that most students might not already be aware of. If you want to promote these services in an innovative way, you could think about setting up a mobile app that students can use as a one-stop-shop for all their campus service needs.

  • Executive summary: Introduction to the app, its core functionalities, and target user base.
  • Business description: Insight into how the app facilitates campus life, services offered, and networking features.
  • Market analysis: Current apps in the market, student needs analysis, and potential for growth.
  • Product description: Detailed functionalities, user interface design, and privacy features.
  • Marketing plan: Strategies for app launch, user acquisition, and partnerships with university departments.
  • Technology plan: Development roadmap, platform compatibility, and maintenance plan.
  • Management and operations: Team structure, developer roles, and operational milestones.
  • Financial projections: Budget for app development, marketing costs, monetization strategies, and revenue forecasts.

Leaves and a Flower on a Person's Socks

Eco-friendly apparel brand

Everyone’s becoming more eco-conscious nowadays, and brands who often highlight their environmentally-friendly practices do get a good reputation. If you want to tap into that market and mix it with a bit of fashion design, you can choose to set up an eco-friendly apparel business.

  • Executive summary: Brand mission, product range, and sustainability goals.
  • Company background: Inspiration behind the brand, target demographic, and brand story.
  • Products and services: Description of apparel line, materials used, and production process.
  • Market analysis: Trends in sustainable fashion, target market behavior, and competitive landscape.
  • Marketing strategy: Branding, social media campaigns, and collaborations with eco-conscious influencers.
  • Operational plan: Supply chain management, ethical sourcing, and online versus physical sales approach.
  • Management team: Roles, responsibilities, and background of team members.
  • Financial plan: Initial investment, cost structure, sales forecast, and profitability analysis.

Set of natural nonpolluting toiletries on marble table

Sustainable campus living products

Maybe you’re not too keen on selling apparel, but you’d still like to tap into the market of students who prioritize sustainable brands and products. 

If you also share the same passion for sustainability and have ideas on how to cater to students’ needs, you might want to consider selling sustainable products instead that dormers and other students will find useful for everyday life.

  • Executive summary: Mission statement, product line overview, and sustainability goals.
  • Company overview: Background on the inspiration for eco-friendly products targeted at students.
  • Market analysis: Trends in sustainability, potential campus markets, and niche opportunities.
  • Products offered: Description of eco-friendly living products (reusable containers, biodegradable goods).
  • Marketing and sales strategy: Campus-based initiatives, eco-friendly partnerships, and social media.
  • Operations: Sourcing of materials, product manufacturing, and logistics.
  • Management team: Founder’s background, operational management, and advisory board.
  • Financial projections: Cost analysis, sales forecast, funding requirements, and profitability timeline.

People at Event in Town

Student event planning service

A big part of student life is all about events and getting to meet new people. Not only is event planning a big thing for official student organizations, it’s also helpful for smaller communities who want to organize events to meet like-minded people.

If events are a popular thing in your school, you might benefit from setting up a student event planning service.

  • Executive summary: Overview of services, unique selling points, and business goals.
  • Company description: Types of events covered (e.g., academic, social, sporting).
  • Service offering: Full event planning, day-of coordination, and consultation services.
  • Market analysis: Campus event culture, demand for event planning services, competitor overview.
  • Marketing plan: Outreach strategies, partnerships with campus organizations, and promotional materials.
  • Operational strategy: Event logistics, vendor relationships, and event execution checklist.
  • Management structure: Leadership team, volunteer opportunities, and staffing needs.
  • Financial projections: Pricing model, expected expenses, revenue estimates, and growth potential.

Selective Focus Photography of Woman Holding Camera

Campus event photography service

Every big event needs good documentation to go with it. Even if your school isn’t big on events, you can choose to offer photography services to groups of friends who want cute little photoshoots in the most Instagrammable parts of your campus.

If you have a knack for photography, here’s how you can start offering photography services on campus:

  • Executive summary: Concept and goals for providing photography services for campus events and personal photoshoots.
  • Company description: Insights into the types of events covered (e.g., graduations, parties, portraits).
  • Services offered: Packages available, including event coverage, individual portraits, and group sessions.
  • Market analysis: Demand for photography services on campus, existing offerings, and unique selling points.
  • Marketing strategy: Portfolio development, social media presence, partnerships with event organizers.
  • Operational plan: Booking process, event execution, post-processing, and delivery of images.
  • Management team: Background of the photographer(s), roles in business management, marketing, and customer service.
  • Financial plan: Pricing strategy, cost of equipment and travel, revenue projections, and growth potential.

Woman Looking At Paintings Displayed On The Wall

Student art gallery and workshop space

Maybe you’re from an art school, or your campus boasts a rich and talented artistic community. If your school’s artists are looking for a space to display their art, setting up a gallery and workshop space might be a profitable and sustainable business opportunity.

  • Executive summary: Vision, goals, and unique aspects of the art gallery and workshop space.
  • Company overview: Concept behind promoting student art, workshop themes, and community benefits.
  • Market analysis: Interest in local art, campus cultural activities, and potential for art sales.
  • Services and products: Exhibition schedules, workshop offerings, and art sales.
  • Marketing strategy: Promotions through campus channels, local art scenes, and social media.
  • Operations: Gallery setup, workshop logistics, and artist collaboration processes.
  • Management team: Backgrounds in art management, curation, and education.
  • Financials: Start-up expenses, pricing for art and workshops, expected revenue, and growth potential.

Young troubled woman using laptop at home

Common mistakes to avoid for student businesses

Setting up a business is no walk in the park, especially for young and inexperienced students. Here are some common mistakes that you can avoid when planning your own business, so you can steer clear of bigger problems down the road:

Lack of a well-defined business plan

It should go without saying that insufficient planning will make it difficult to get your business off the ground. Make sure you put down all important details in writing , and consult experts and get insights from successful small businesses if you need to.

Underestimating the importance of market research

You’ll need more than just a cool idea to start a business. There needs to be a real need or demand for your product or service, and if there’s another business already offering the same thing, you need to make sure your product or service is different or unique.

Familiarize yourself with the existing market and what the market gaps are. Once you identify what that market needs, you can tailor your business plans to try to fill in that gap.

Overlooking legal and financial regulations

Being a student doesn’t exempt you from following standard business regulations. Double check with experts and do extra research to make sure your business complies with all necessary regulations. For instance, you may need to officially register your business, or secure necessary permits.

Inadequate financial planning and management

Your business needs to be on financially stable ground for it to stay sustainable. Make sure you know if you’re in good financial standing to launch your business , and make sure you aren’t spending more than what you can actually afford.

Ignoring the importance of a strong team

It’s tempting to do everything yourself, especially if you lack funds or the ability to delegate tasks. However, you might benefit from having a team of members with various skills. A strong team will bring in more ideas to the table , and will be helpful in managing heavy workloads.

Overlooking customer feedback

You need to listen to what your customers are saying to adapt to their needs and wants. Are your products too expensive? Are people looking for different colors of your products? Engage with your customers so they can let you know how you can improve your business.

Neglecting online marketing

Social media is everything in today’s digital age! You’ll be able to reach a wider audience if you set up social media accounts on different platforms to advertise your services or products.

Positive multiethnic students using laptop for studies

Future steps for student business owners

So you’ve made your business plan – congratulations! But where do you go from here?

If you want to know whether or not your business is taking off and what future opportunities you can secure, here are some ideas:

Evaluating business performance

Regularly review how well your business is performing by checking product sales, total profits, and how wide your customer base is. If you’ve been earning a good amount of money and are selling popular products or services, that’s a great sign!

Make sure to listen to customer feedback , too, as your customers might give you helpful insights that you might not immediately be aware of. You can do this via informal chats with your customers, or via more formal means like customer surveys.

Exploring growth strategies

Once you’ve evaluated how well your business is performing, you might want to consider growing your business if there’s a demand for a product or service you aren’t already offering, or if there’s an adjacent market you can tap into.

For instance, if you’re offering tutoring services for basic algebra classes, you might want to offer sessions for more complicated math subjects if your tutees need them. If you’ve set up an art space that can also be used as a venue for student events, you can consider expanding your offerings.

Scaling the business

Maybe your business has really taken off and has hit a point that you can no longer meet the customer demand with your tiny team. If that’s the case, you might want to consider scaling.

You can scale your business by adding more people to your team , or ramping up your production efforts.

Building a brand

Don’t be afraid to make a name for yourself! Explore how you can create a brand for your business. This is where you can let your creative juices flow – do you want to appear like a sophisticated and professional brand, or are you going for a more quirky approach?

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Takeaways for business plan examples for students

The opportunities are endless if you want to set up a business as a student. Let your imagination run wild and look through business plan examples for students if you want to start selling or offering something new to your school’s community.

Don’t be intimidated by your lack of expertise or resources just yet – with the right mindset and enough determination, you’ll be able to set up your business for success and start your journey as a solid business owner!

Read More Articles:

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See in 90 seconds how LivePlan simplifies

financials for students: Watch

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Provide real–world business plan examples for your students, inspire confidence in future entrepreneurs and easily create your class syllabus using industry–best business plans., liveplan gives students access to actual business plans so they can practice business planning in and outside of the classroom., it's not just a classroom project. it's your students planning for their futures..

Teach by example

Teach by example

LivePlan's examples of actual business plans show students how they can identify opportunities, meet challenges, and plan their path to profits. Just like real-world entrepreneurs.

No spreadsheets necessary

No spreadsheets necessary

With all–in–one spreadsheet–free forecasting and pitching tools–students can use LivePlan to build a realistic business plan with accurate projections and compelling pitches. Analyze scenarios. Track progress. Set goals. All in LivePlan.

Works seamlessly with your classroom setup

Works seamlessly with your classroom setup

With LivePlan you can simplify syllabus creation. LivePlan can also be used alongside classroom tools such as Blackboard and Canvas. LivePlan's optional instructional resources can enhance your syllabus with materials that introduce lean planning principles, growth metrics, financial forecasting, and more.

Instructors looking for a great tool to help students develop business plans need to look at Live Plan. The step–by–step process walks students through the entire process from Pitch to Financials. As the Instructor you can also have online access to their plan and provide feedback and comments as the plan develops.

Mike Allen

Mike Allen Business Instructor, North Idaho College, Coeur d'Alene, ID

Bring out the best in every student

LivePlan's business plan examples help students turn ideas into top–notch business plans for class projects and startups. The tools, features, and instructional content allow you to focus on bringing out the best in your students for every plan and project.

Before using LivePlan, my students were intimidated by the business planning process. LivePlan breaks it down into manageable steps and takes the mystery out of developing a business plan.

Amy Schulz

Amy Schulz NACCE Vice President of Education, Membership and Associate Faculty, Feather River College, Quincy, CA

I used LivePlan to develop a business plan for a class project. Turns out, the project became part of a business plan competition where I placed second out of over 200 entries.

Sheila Austin

Sheila Austin Student

LivePlan provides your students with the tools to

Know the competition

Know the competition

No business operates in a vacuum. LivePlan incorporates real–world industry data, so students can better understand competitors, plan businesses around industry realities, and confidently execute data–driven strategies.

Build business dreams together

Build business dreams together

From sharing feedback and engaging in discussions, to simultaneously working on different parts of the plan, students can easily collaborate in groups using LivePlan.

Create a plan that fits their needs

Create a plan that fits their needs

Whether small or big, LivePlan can build out the right–sized business plan for your classroom projects. In LivePlan, students can develop a simple lean plan that focuses their ideas, or create a full business plan with all the details and steps necessary to persuade investors, attract partners, and turn their idea into a profitable reality.

Save time

With so much happening in the classroom, you need a tool that works with you, not one that makes you do extra work. Used by educators, consultants, entrepreneurs, and students all around the world, LivePlan has been regularly improved and streamlined so it's easy to use.

Develop confidence in their plan and themselves

Develop confidence in their plan and themselves

It's one thing to plan a business. It's another thing to know how to talk about a business plan. Students can develop talking points and practice their pitch in LivePlan so they can discuss their enterprise with confidence and authority.

With LivePlan your students exceed expectations

With LivePlan, students create business plans that:

  • Guide them from concept to actionable plan
  • Build the confidence necessary to be entrepreneurs
  • Combine pitching, forecasting, and collaboration

LivePlan streamlines projects for educators

LivePlan eases project management in the classroom, so instructors can:

  • Pinpoint feedback and suggest improvements
  • Monitor project progress
  • Teach business planning instead of managing multiple apps

Go beyond business plan examples

LivePlan easily integrates into business courses, includes all materials and curriculum to support classroom business projects, and comes with free phone, email, and chat technical support.

The students very much appreciate the guidance the LivePlan program offers. I love the ability to act as a contributor to their plans. The help resources are phenomenal and easy to navigate.

John Shaw

John Shaw Assistant Professor of Management, Davis College of Business – Jacksonville University, Jacksonville, FL

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LivePlan really facilitated communication between students who were in a team on the business plan project. Students could comment on sections of their business plan and collaborate on what to change in their plan without having to meet face–to–face.

Amy V

Amy Valente Assistant Professor of Business, Cayuga Community College, Auburn, New York

LivePlan helped us easily set up the business plan for our startup during our MBA. As soon as the other students saw it, they also wanted LivePlan. The time we saved on planning we could use for operational tasks. It was the ideal solution for us.

Christina

The product we produced by using Live Plan was exceptional, far exceeded our expectations, and came out so much better than we could have ever done on our own.

Ms. Bay

This product is a game-changer. It allows the non–MBA founder to unleash their potential through strategic planning and beautiful design. Highly recommended.

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Answers Neuroscience

LivePlan is simply awesome.

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Amit Agrawal

business plan examples for college students

Small Business Trends

18 business ideas for college students to consider and pursue.

Here’s a word from Adam Erhart about the “7 Best Businesses for Beginners to Start in 2023.” Some will look familiar, like pet sitting, but the ones like honeybee and goat rental services are truly unique! It’s a good watch and supplement to the article:

Why Should College Students Start a Business?

Our methodology: the best business ideas for college students, ideas for local businesses founded by college students.

There are many startup business ideas you can run in your college town. If you’re looking to serve others in person as a university student, here are some small business options.

1. Tutoring Business

2. cleaning business.

Every space, whether a home or an office, requires regular cleaning. If you’re seeking a venture that’s evergreen, a cleaning business might be your answer.

3. Essay Writing

4. delivery service.

The modern world thrives on convenience, and delivery services are in vogue. If you have access to a car or even a bicycle, start your own delivery business, with high market demand in many areas.

5. Plan Local Events

6. personal trainer.

Physical well-being is on everyone’s list, making personal training a sought-after service. If you’re passionate about fitness and health, leverage that to help others in their fitness journey.

7. Photography Business

8. food delivery services.

In today’s fast-paced world, convenience is a key selling point, and food delivery taps into this need. If you wish to zero in on this niche, establish collaborations with local eateries that lack a delivery component.

9. Sports Coach

10. pet sitting business.

Pets are cherished family members for many, and ensuring their well-being is paramount, especially when owners are away. If you share a deep affinity for animals, this business avenue can be both emotionally and financially rewarding.

Summary Table

Business IdeaBrief DescriptionInitial InvestmentTarget Market
Tutoring BusinessAssisting students with academic topics; sessions can be per hour or packages.LowCollege & High School Students
Cleaning BusinessOffering cleaning services for homes and offices.ModerateHomeowners & Local Businesses
Essay WritingProviding essay templates, outlines, and guidance.LowCollege Students
Delivery ServicePersonalized deliveries of meals, groceries, or items.Low to ModerateLocal Residents & Students
Plan Local EventsOrganizing and executing events from birthdays to corporate functions.ModerateLocal Businesses & Residents
Personal TrainerCrafting individualized workout plans and sessions.Low to ModerateFitness Enthusiasts
Photography BusinessOffering event coverage, portrait sessions, and selling photos online.ModerateAnyone & Local Businesses
Food Delivery ServicesPartnering with local eateries to provide food delivery.Low to ModerateLocal Residents
Sports CoachCoaching student-athletes in specific sports; can be group or individual sessions.LowStudent Athletes & Schools
Pet Sitting BusinessTaking care of pets when their owners are away.LowPet

Online Business Ideas for College Students

11. develop online courses.

Whether you’re conducting live classes or creating pre-recorded modules, the flexibility allows students globally to benefit at their convenience, all while you generate revenue.

12. Social Media Platform

13. web design.

By offering customized website solutions, either charging per project or on an hourly basis, you can cater to a wide array of clients, from local entrepreneurs to larger corporations.

14. Sell Online

15. app developer.

This can either be a standalone product where users pay a fee or a freemium model with in-app purchases. Always ensure that your app brings significant value to encourage users to invest.

16. Market Research

17. translation services.

As businesses expand internationally, there’s an increasing demand for professionals who can accurately and effectively communicate messages across diverse linguistic landscapes.

18. Transcription Services

Business IdeaBrief DescriptionInitial InvestmentTarget Market
Develop Online CoursesCreating and selling courses in a specific domain or skill.Low to ModerateGlobal Learners & Professionals
Social Media PlatformDeveloping a niche platform tailored for a specific audience or interest.Moderate to HighSpecific Interest Groups
Web DesignOffering tailored website designs for businesses and individuals.Low to ModerateLocal Businesses & Individuals
Sell OnlineE-commerce ventures, selling unique products, possibly through drop-shipping.Low to ModerateGlobal Consumers
App DeveloperDesigning apps, either standalone products or contractual development for businesses.Low to HighSmartphone Users & Businesses
Market ResearchProviding insights via online surveys, focus groups, or other research methods.Low to ModerateLocal & Global Businesses
Translation ServicesOffering language translation for documents, marketing materials, etc.LowGlobal Businesses & Authors
Transcription ServicesTranscribing audio and video content into written text.LowPodcasters, Businesses, Media

Local vs. Online Business Ideas for College Students

Business TypeLocal Business IdeasOnline Business Ideas
ServiceTutoring, Cleaning, Personal TrainingWeb Design, Transcription Services, Translation
Goods/ProductFood Delivery, PhotographySell Online, App Developer
Event-BasedEvent PlanningOnline Courses
Tech-RelatedDelivery Service (with an App)Social Media Platform, App Development
CreativePhotography, Event PlanningGraphic Design, YouTube Channel
EducationalTutoring, Sports CoachOnline Courses, Market Research
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What Business Idea is Best for College Students?

The best college business ideas vary based on each student’s skills and goals. However, some options that can be both fun and profitable include web design, managing social media platforms, tutoring younger students, and running a writing service.

What Business is Most Profitable for Students?

BUSINESS STRATEGIES

12 business ideas for students to start at college

  • Nirit Braun
  • Dec 10, 2023
  • 10 min read

business ideas for students

A student business idea is an entrepreneurial endeavor initiated by a college student. College students may start businesses for various reasons and these ventures can range from small side hustles to full-fledged startups.

Learn more: How to choose a business idea

Why might students need to start a business?

There are many reasons why college students might choose to start a business . Some of the main ones include:

College students often face financial challenges, including high tuition fees, living expenses and student loan repayments. Starting a business can provide an additional income source and financial stability. Read more about how to make money as a student or how to make money as a teenager .

Entrepreneurship allows students to gain real-world job experience and build their resumes or portfolios. This practical experience and gained expertise can be valuable when seeking employment after graduation.

Running a business can offer flexibility in terms of work hours, which can be beneficial for students with irregular class schedules or other academic commitments.

Students may have unique talents, skills, or interests they want to pursue as a business. Entrepreneurship allows them to turn their passions and college studies into profitable ventures.

12 best business ideas for students to start while at college

Students at college can explore a range of business opportunities that fit into their busy schedules. Ideas like freelancing, dropshipping, tutoring, blogging and others offer them the chance to earn and learn simultaneously. Service businesses like pet care, landscaping and cleaning are great for part-time ventures that can accommodate academic commitments.

Freelancing

Dropshipping

Craft business

Start and monetize a blog

Marketing services

Pet sitting and care

Landscaping

Bookkeeping

Delivery services

01. Freelancing

Freelancing involves offering your skills and services to clients or businesses on a project-by-project basis. Freelancers work independently, often remotely and may provide services such as writing, graphic design, web development, social media management or digital marketing.

Learn more: Freelance ideas , how to make money as a graphic designer

Why is freelancing a good business idea for students?

Freelancing offers students the flexibility to work around their class schedules and other commitments, much like other side business ideas do. Students can leverage their skills and expertise to earn income in areas they are passionate about. Freelancing allows students to gain real-world experience, build a portfolio and network with potential clients. All of which can help them in their professional careers post-graduation.

What are some good freelancing businesses for students to start?

Content writing : this could be writing blog posts or freelance copywriting services for businesses.

Graphic design : creating logos, infographics or marketing materials for clients.

Web creation and development : build websites for individuals or businesses. You can use a website builder like Wix to easily build websites for clients.

Social media management : manage and grow social media profiles for small businesses. This can include creating posts and content, tracking users and building engagement.

02. Dropshipping

Dropshipping is an eCommerce business model where students can set up online stores and sell products without holding inventory. When a customer places an order, the products are shipped directly from the supplier to the customer.

Learn more: eCommerce business ideas , Dropshipping business ideas

Why is dropshipping a good business idea for students?

Dropshipping requires minimal upfront investment, making it accessible to students on a tight budget.

Learn more: Low-cost business ideas , How to sell online

The e-Commerce industry is continuously growing and dropshipping allows students to tap into this market without the hassles of inventory management. In 2022 global retail m-commerce sales topped $431.4 billion and are expected to top $511.8 billion in 2023.

Learn more: How to start a dropshipping business

What are some good dropshipping businesses for students to start?

Online clothing store: sell clothing, accessories, or niche-specific fashion items. Learn more: How to start a clothing business .

Electronics and gadgets: offer a range of tech gadgets and accessories.

Home decor: sell decorative items, furniture or interior design products.

Health and wellness: focus on products like supplements, fitness equipment or eco-friendly products.

03. Reselling

Reselling involves buying products at a lower price and reselling them at a profit. This can be done through various channels, including online marketplaces, thrift stores, or even college flea markets.

Why is reselling a good business idea for students?

Reselling can be started with a small investment, which is suitable for students. It provides students with valuable experience in sales, marketing and negotiation all of which are important professional skills to learn. Students can engage in reselling part-time or during breaks so it doesn’t conflict with their studies.

Learn more: Best businesses to start with little money

What are some good reselling businesses for students to start?

Thrift store finds: sell vintage clothing , collectibles or antiques.

Online bookstore: sell used or rare books through online marketplaces.

Tech accessories: offer phone cases, chargers, or tech gadgets.

Home decor: resell furniture, artwork or other decorative items.

04. Craft business

Selling crafts online involves creating and selling handmade crafts and products. This can include jewelry , candles , artwork, hand-knit scarves or personalized gifts.

Why is crafting a good business idea for students?

Craft businesses allow students to express their creativity and turn their hobbies into income. Operating from a dorm room or small workspace minimizes overhead costs.

Learn more: Home-based business ideas

Handcrafted items have a unique, artisanal appeal that can attract regular customers. Learn how to sell crafts online .

Learn more: Unique business ideas

What are some good crafting business ideas for students to start?

Handmade jewelry: create custom jewelry pieces or unique designs.

Candle making : craft scented or decorative candles.

Art and illustrations : sell original artwork, prints, or digital designs.

Personalized gifts : offer custom-made gifts, such as mugs, t-shirts or home decor.

05. Tutoring

Tutoring involves providing educational support to students or learners in specific subjects or skills. This can be done in person or online and subjects can range from math and science to languages and test preparation.

Learn more: How to start a tutoring business

Why is tutoring a good business idea for students?

Students can leverage their knowledge in subjects they’re passionate about and in turn, share them with other students. Tutors can schedule sessions around their class schedule and availability which makes this a flexible business idea to start. It can also be a great business idea for students looking to enter teaching or lecturing as a professional post-graduation.

Learn more: Business ideas for teachers

What are some good tutoring businesses for students to start?

Academic tutoring: offer assistance in subjects like math, science, or history.

Language lessons : teach foreign languages or provide English as a Second Language (ESL) lessons.

Test prep: help students prepare for standardized tests like the SAT or GRE.

Music or art lessons: provide music instruction or art lessons to aspiring learners.

06. Start and monetize a blog

Blogging involves creating and regularly updating an online platform where you share information, opinions, or expertise on a specific topic or niche. Monetizing a blog means earning income from it through various methods like advertising, affiliate marketing, sponsored content or selling digital products.

Learn more: How to start a blog

Why is a blog a good business idea for students?

Blogging allows students to work on their own schedules, making it easy to balance with classes. All you need to blog is a computer and an internet connection, making it possible to do from anywhere. It's an opportunity to express ideas, passions and knowledge. These are all important skills for a college student. Over time, a well-monetized blog can generate passive income.

Learn more: Passive income ideas .

What are some good blog ideas for students to start?

Travel blog : share travel experiences, tips and affiliate links to booking platforms.

Fitness blog : Discuss fitness nutrition and promote related products.

Tech blog: write reviews and recommendations for tech products.

Finance blog : offer financial advice, budgeting tips and promote financial tools.

Get started with the Wix blog maker and make your own blog.

07. Marketing services

These services encompass a wide range of activities, such as social media marketing, content creation, SEO and advertising, to help businesses reach and engage their target audience.

Learn more: How to start a marketing business

Why is marketing a good business idea for students?

Students often possess digital marketing skills, either from their studies or from their own use of social media and can leverage them to help businesses improve theirg online presence. Marketing is essential for businesses and there's a consistent demand for marketing services that students can tap intoStudents can offer marketing services on a freelance basis, which provides flexibility around their studies and extracurricular commitments..

What are some good marketing businesses for students to start?

Social media management : help businesses grow and manage their social media profiles.

Content creation : provide blog posts, articles or video content for companies.

Email marketing: helping to create the assets and strategy for email marketing campaigns.

08. Pet sitting and care

Pet sitting and care services involve taking care of pets when their owners are away. This includes pet sitting, dog walking, feeding and providing companionship or even boarding.

Why is pet care a good business idea for students?

Students who love animals can earn income doing what they enjoy. Pet sitting can be done part-time, at the weekend, in the evenings or during breaks. Minimal investment is needed for pet sitting and dog walking which suits most students' budgets.

What are some good pet-related businesses for students to start?

Dog walking: offering daily dog-walking services for pet owners.

In-home pet sitting : care for pets at the owner's home while they're away.

Pet boarding: provide boarding services for pets in your home or a rented space.

Pet grooming: offer grooming and spa services for pets.

09. Landscaping

Landscaping services involve tasks like lawn maintenance and gardening. This can include mowing, weeding, planting and landscape design.

Why is gardening a good business idea for students?

Landscaping provides a physical workout, which can be appealing to students who want to keep fit as part of their business. Landscaping can be seasonal, allowing students to work during breaks and avoiding conflict with their studies. The startup costs for basic landscaping services are relatively low, some lawn care services can be done with the lawn owner's tools or equipment.

Learn more: Business ideas for teens , Recession-proof business ideas

What are some good landscaping-related businesses for students to start?

Lawn care: offer services like mowing, edging and lawn treatment.

Gardening and planting: assist homeowners with garden design and planting.

Tree care: prune, trim and care for trees on residential properties.

Landscape design: create landscape plans and implement them for clients.

10. Cleaning services

Cleaning services involve cleaning and maintaining residential or commercial spaces. This can include house cleaning, office cleaning and specialized cleaning services.

Why is cleaning a good business idea for students?

Cleaning businesses can start with basic cleaning supplies, keeping initial costs low for students. Cleaning can be scheduled around classes and other commitments, a flexibility that is ideal for college students as a part-time business idea .

What are some good cleaning businesses for students to start?

House cleaning: offer regular house cleaning services for homeowners.

Office cleaning: provide cleaning services for small businesses or offices.

Specialized cleaning: focus on niche cleaning services like carpet cleaning, window washing, or post-construction cleaning.

Janitorial services: offer cleaning and maintenance services to commercial properties.

11. Bookkeeping

A bookkeeping business involves maintaining financial records and ensuring the accuracy of financial transactions for businesses. This includes tasks like data entry, reconciling accounts and preparing financial reports.

Why is bookkeeping a good business idea for students?

Students with accounting or finance knowledge can offer bookkeeping services to businesses who need it, this can be done on a freelance basis, providing flexibility for students. It’s also a great way for students to learn how to manage a business themselves.

What are some good bookkeeping businesses for students to start?

Small business: assist small businesses with their financial record-keeping.

Virtual services : provide remote and online bookkeeping services to clients.

Tax preparation : expand services to include tax preparation and filing.

Financial consulting: offer financial advice and consultation in addition to bookkeeping. Make sure you understand the risks and liabilities involved in providing businesses with financial advice that they may then act on.

12. Delivery services

Delivery services involve transporting goods or packages from one location to another. This can include food delivery, courier services or package delivery.

Why are delivery services a good business idea for students?

Delivery services can be scheduled around class hours and student availability. Basic delivery services can be started with a vehicle or even a bicycle, meaning minimal startup costs.

What are some good delivery services for students to start?

Food delivery: partner with local restaurants for food delivery services.

Package delivery : delivering parcels for courier companies or retailers.

How to turn a student business idea into a successful business?

Choose a business idea that aligns with your skills, interests and market demand. For example, if you have a special talent for animation, then you can learn how to make money as an animator . Conduct market research to identify unmet needs or niches within your target industry. You can also consider choosing from recession-proof business ideas , to ensure no matter what you're able to maintain your business.

Create a detailed business plan outlining your business goals, target market, competition, financial projections and marketing strategy.

Explore funding options, such as personal savings, grants, loans or crowdfunding, to finance your business.

Effectively manage your time to balance coursework, business operations and personal life. Create a schedule that accommodates your class schedule and business needs.

Build a network of mentors, peers and potential clients. Networking can provide valuable guidance and opportunities for collaboration.

Establish a strong online presence through a business website , social media and e-Commerce platforms (you can do this by making an eCommerce website of your own) if applicable. Online visibility is essential for attracting customers and clients via an eCommerce model.

Prioritize the quality of your products or services and provide excellent customer service. Satisfied customers are more likely to return and refer your business.

Ensure your business complies with all relevant laws and regulations. This includes registering your business and applying for business licenses, permits, taxes and intellectual property considerations.

Develop effective marketing strategies to reach your target audience. Consider digital marketing, social media, content marketing and traditional advertising methods too.

Be prepared to adapt to changes and challenges in the business landscape. Flexibility and the ability to pivot when necessary are key to success.

Keep accurate financial records and budget your expenses wisely. Monitor your business's financial health regularly.

Seek feedback from customers to identify areas for improvement. Be open to making necessary changes and enhancements to your business.

Consider seeking mentorship from experienced entrepreneurs or professors who can provide guidance and support. They can provide invaluable advice, such as this from Anegl Gregorio, Founder of the Spice Suite , "The best advice that I give to people is always 'Start now, perfect later,'” she says. “I never got so tied up in the need to perfect it all. I'm here to say, 'Just start it. You can fix it along the way. If you build your tribe and your community, they will go along the journey with you.’"

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The Complete Guide to Business Ideas for College Students

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More than ever, young people are starting businesses. We’ve long since passed the days when starting a business in college was an outlier. Coming up with strong ideas that will launch a profitable business is more important than ever.

The life of a college student is hectic. While there may be some free time, most students have a full plate of work, classes, homework, and socializing. Starting an independent business with the right business idea can make a student’s crazy schedule easier to manage because it’s more lucrative and flexible than most part-time jobs. It’s also a great way to build a solid foundation for the future.

Finding the right business idea in college can be tough because founders and inventors still in school often don’t have enough real-world experience or connections to get investor funding, anticipate urgent pain points, or recognize whether their ideas are viable. This can lead to products that aren’t practical, wasted energy and time, and administrative and legal complications. 

Why College Business Ideas Are So Important

There are many benefits to starting a business while pursuing a college degree. It’s a chance to earn extra income with flexible hours. Running a business offers professional experience and a chance to try out different niches and industries. College can be challenging for hands-on learners, and starting a business in college provides an opportunity to apply the theories and ideas that come up in the classroom.

26% of entrepreneurs start two or more businesses in their life. With each business, owners and founders learn new tools and strategies that contribute to future success. A classroom can be the best place to test a risky idea. Coming up with business ideas in college isn’t a strategy for leaving school early; it’s an opportunity to make the most of your college investment. A college campus is also a great place to build a business toolbox. 

College startups offer an opportunity to hone skill sets that may be useful in the future. For example, if your business ideas are primarily mobile apps, you may want to take computer science classes to learn how they are made (not necessarily to make them yourself). Relevant college courses that relate to your business ideas can provide a better foundation for communication with your future team and help you set realistic expectations for your industry. 

Learning new skills can also connect you to people who share your passion and help hone your business ideas. Starting a business in college can also make it easier to narrow your sights on the right job after graduation.

Even better, students have access to heavy discounts to set up technology for a new business.  Colleges may offer copying and printing services, free Wi-Fi, extensive libraries, and private online resources that make it easier and less expensive to launch a business. And there’s no better place than a college campus for word-of-mouth advertising.

How To Develop Business Ideas As a College Student

42% of startups fail because the business idea isn’t something customers need. Instead of running with any business idea while in college, focus on the right one. 

When you’re trying to find the perfect product to sell, there are three questions that you should ask:

  • What do people need?
  • What do you love?
  • What do you know?

Let’s dive into each of these further.

1. What do people need?

Start with your daily life and any problems you run into regularly. Many of these problems won’t seem like a big deal, like the fruit you buy at the grocery store molding before you can eat it. But you aren’t the only one to encounter it. You could invent or find a dropshipped product that can slow the molding process and keep your fruit fresh to solve this problem. Or maybe you want to address financial planning and budgeting for students with an app.

As you’re looking for problems to solve, think about the industries the problem relates to and other related problems. Then keep brainstorming about what manufacturing and development might look like or the supply chain. 

It might feel like these concerns are too complex to worry about yet. Still, if you plan to start a business while in college, you’ll soon realize that thinking about any new ideas from every possible angle is necessary for success. 

Excellent planning can cut down on risk, open up exciting avenues for growth, and help build the relationships any startup needs.

The problem you aim to solve does not need to require a product. Perhaps you encounter an issue of time, such as needing someone to walk your dog during the day while you work.

Other examples of business ideas that may solve a problem include:

  • App development
  • Dog walking
  • Virtual assistant
  • Tech support
  • Affiliate marketing

When looking for problems to solve, involve others. Ask friends or family members what daily issues they’d like to fix, mitigate, or solve. Research what people search for or buy online and what issues they aim to solve or prevent.

2. What do you love?

Another great source for business ideas is your hobbies and passions. The business idea will connect to the communities you are already part of. The challenges and pain points will be easy for you to understand because of your experience and expertise.

Launching a business is more than making money. It’s easy to bail on a struggling business when it’s not a passion project, so coming up with original ideas is a better strategy than pulling from a list of someone else’s college business ideas. 

The right business for college students won’t just turn a profit. It will be a mission to dedicate significant time and energy to. Maybe you made memes for fun in high school. You could build a business in social media management in college. Find an area you already have relevant experience in and turn it into a service you can offer for profit. Other passion-based business ideas might be:

  • Creating or testing video games
  • Starting a blog
  • Running a podcast
  • Editing term papers
  • Creating crocheting, knitting, or sewing patterns
  • Logo and graphic design

Think about the things you already enjoy and see if there’s a way to turn that into a profitable venture.

3. What do you know?

For some, the first step toward a new business idea will pop up while on campus. For example, suppose you were at a career fair and noticed that students asked for assistance with grad school applications or career advice. In that case, you might think about creating a career consulting and application review service for students on campus. 

There are a ton of business ideas that would work at any college or university. Make the most of college connections, classrooms, and concerns. These business ideas can work on any campus:

  • Tutoring/teaching
  • Event planning
  • Personal training or exercise classes
  • Moving and packing services
  • Lawn care/landscaping
  • Painting and general handyman services

Consider what you already know how to do and who you know that may be looking for help. Use these answers to identify where you can make a difference.

Quick Tips To Improve & Refine Your Business Ideas 

Whether you’re just starting or have been playing with business ideas for a while, these quick tips can help you hone your loose thoughts into a tight business idea to start while in school.

Find a niche

No matter what business idea comes out on top, there will be stiff competition. In addition to popular local businesses, any new company will compete with a rapidly growing online market. 

It may seem counterintuitive, but the most effective way to grow an audience for a new business is to select a small and specific segment of people to market to. For a baking business, this might mean limiting baked goods to custom-decorated cookies or wedding cakes. For a personal trainer, focus on a specific type of exercise or a single type of fitness you excel at, like strength training for endurance runners. 

Every industry can benefit from innovative ideas, and the deeper you go into an area of interest, the more potential problems and solutions will rise to the surface. 

Ask a mentor

An excellent resource for college business ideas is the campus community. College is typically a moment where there is more time to try new things, meet new people, and learn from experts in different areas of study. 

These qualities make any college campus a hotbed of exciting and valuable business ideas. Set up an appointment with a mentor or professor on campus, organize a meeting with like-minded friends to brainstorm ideas, or set up a spot on campus that’s ideal for meeting new people and collect their opinions about your latest product ideas.

If you can find an expert or professor in the field of your general business ideas, having a mentor can be extremely valuable for first-time entrepreneurs. 

Read reviews

If you have a niche but haven’t settled on “the” business idea yet, start reading product or service reviews in your area of interest. You’ve probably had multiple “Aha!” moments scanning reviews in the past but didn’t write your ideas down because you were too busy shopping! 

Reviews are also a great resource to refine and develop an idea that’s still in progress. Learn from someone else’s mistakes before investing your time and energy in a new college business.

business plan examples for college students

Be sure to look at negative reviews, too. As you read through what actual users and customers have to say about products and services in the area you’re interested in, you’ll see where companies are doing things well and where there is a problem to solve or a challenge that needs addressing. Researching user experiences is part of a broader concept called market research, which includes identifying pain points.

Long-Term Strategies for the Right Business Ideas for College Students

While the above tips are things you can start doing right now to come up with business ideas, these tips and strategies are looking to your long-term success.

Practice giving and receiving feedback

Students in creative majors get a lot of practice taking criticism since most writing and visual arts classes focus on making projects and participating in classroom critiques. Most other majors don’t get as much of this experience, but it’s essential to learn how to accept and use critical feedback on your ideas, especially if they have significant personal meaning. 

Criticism can be tough to take and sometimes our emotional responses to criticism can overpower the value of the critical input that we receive. Try to remember that anyone offering feedback is a potential future customer. There’s a good chance that anything that you’re hearing in a critique will come up again once people are paying for your products.

Practice giving constructive criticism and asking for it back from others on your ideas, business plan, and more. Don’t get defensive. Instead, reflect on the feedback and see if it makes sense with what you’re trying to build and accomplish. 

Remember, just because you receive feedback does not mean that you’ll implement all of it. Think critically about all feedback and criticism you receive and identify what makes sense to use and what doesn’t.

Come up with a business plan

Do you want your new business to last beyond college, or is it just something for right now? Starting any business is a commitment, so it’s smart to think about the long-term costs and benefits of each business idea. 

As you evaluate each of your business ideas, ask yourself:

  • What will it take to scale? (tools, resources, labor, etc.)
  • What are the risks?
  • Will you need to hire help to make it work?
  • Does the idea require skills and knowledge you don’t have yet?
  • What kind of funding will the idea need? 

As you are getting ready to launch your new business, take the time to write a real business plan. Business plans include details like your market research, your specific products and/or services, your sales and marketing strategies, your plan for funding and investments, and more. You may not think you need one yet, but having a detailed business plan increases your chances of success with your new company.

You can use business plan software to assist in this step. A great software we recommend for beginners is LivePlan . LivePlan will walk you through the entire business plan process piece by piece, and even includes templates so that you aren’t starting from scratch. With the tutorials and support for first-time business owners, you can’t go wrong with LivePlan. 

business plan examples for college students

LivePlan’s Standard package is just $15 per month and includes step-by-step instruction, a pitch builder, over 500 sample plan templates, financial forecasting, and financial statements. Plus, it comes with a 60-day money-back guarantee.

Start small and grow slowly

An initial great idea doesn’t always lead to a great business. What can seem like tiny details in the planning process can have a significant future impact on the product, marketing, and sales. Take some time to experiment and test ideas before jumping on your first inspiration.

business plan examples for college students

The right business idea for a college student like you won’t be the best business idea for everyone. A valuable business idea should be fit for your unique skills and abilities. It should be something you can create and run in the extra time you have available during the school year and holiday breaks. You’ll also want it to be something you enjoy or care about enough that you will put your business ahead of the friends and activities outside of school that are also vying for your time and attention.

When a business sees early success, it can feel like every moment should go toward growing the business. But if your business idea gets big too fast, you’ll be unable to balance school and work, and both will suffer. Look for ideas with growth potential that you can start small, like a t-shirt business on campus. As school becomes less demanding and your marketing and business operations skills improve, you’ll find the right time to add new products, expand to other campuses, or start utilizing social media.

As you start coming up with business ideas, this guide for starting a business for under $100 will walk you through creating a business plan, naming your business, and setting up hosting and a domain name.

The most budget-conscious way to launch a new business is to start an ecommerce site. This simple guide, How to Start an Online Store and Make Your First Sale , has everything you need to start selling with your new business idea!

And after launching your business, don’t sit on branding! Here is a guide to building your brand and why it is your most powerful marketing tool.

Make your website better. Instantly.

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Business Plan Development Guide

(6 reviews)

business plan examples for college students

Lee Swanson, University of Saskatchewan

Copyright Year: 2017

Publisher: OPENPRESS.USASK.CA

Language: English

Formats Available

Conditions of use.

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Learn more about reviews.

Reviewed by Kevin Heupel, Affiliate Faculty, Metropolitan State University of Denver on 3/4/20

The text does a good job of providing a general outline about writing and developing a written business plan. All of the important steps and components are included. However, the text is light on details, examples, and rationale for each element... read more

Comprehensiveness rating: 3 see less

The text does a good job of providing a general outline about writing and developing a written business plan. All of the important steps and components are included. However, the text is light on details, examples, and rationale for each element of the business plan. Some examples from actual business plans would be helpful.

Content Accuracy rating: 4

For the most part, the content is accurate. The content covers all important aspects of drafting a business plan. I thought the industry analysis could use more information about collecting primary and secondary sources; instead, this information was referenced in the marketing plan section.

Relevance/Longevity rating: 5

Most of the content relies on cites as far back as 2006; however, when it comes to developing and writing a business plan nothing has changed. Thus, the content is current and there is no concern about it becoming obsolete in the near future.

Clarity rating: 4

The text is clear. There are no difficult terms used and the writing is simple. The text uses a lot of bullet points though, which gets tedious to read for a few pages.

Consistency rating: 5

The text does a good job of maintaining consistency in terms of framework and terminology. The text is organized where it's easy to find the information you want in a quick manner.

Modularity rating: 3

The text has a lot of bullet points and the paragraphs are dense. However, the use of subheading is excellent.

Organization/Structure/Flow rating: 5

The book is organized as if you're writing a business plan from start to finish, which is helpful as a practical guide.

Interface rating: 5

There are no navigation problems, distortion of images/charts, or any other display features that may distract or confuse the reader.

Grammatical Errors rating: 5

The text is free of grammatical errors. The sentence structure is simple with many bullet points, which helps to avoid any grammatical issues.

Cultural Relevance rating: 5

This book was written by a Canadian professor and provides references to Canadian sources. However, the information in this text can be used for U.S. schools.

This book is very short and provides a good, general overview about the process of creating and writing a business plan. It won't help a reader if he/she is confused about a certain part of the business plan. The reader will have to find another source, such as "Preparing Effective Business Plans" by Bruce Barringer, Ph.D. The book provides links to good resources and a finished business plan that the reader can reference. I would recommend the book for undergraduate courses.

business plan examples for college students

Reviewed by Kenneth Lacho, Professor of Management, The University of New Orleans on 6/19/18

1. Text is relevant to Canada. Not the United States 2. Needs to cover resources available to entrepreneur, e.g., federal government agencies, trade associations, chambers of commerce, economic development agencies. 3. Discuss local economy or... read more

1. Text is relevant to Canada. Not the United States 2. Needs to cover resources available to entrepreneur, e.g., federal government agencies, trade associations, chambers of commerce, economic development agencies. 3. Discuss local economy or economic area relevant to this proposed business. 4. Business model ok as a guide. 5. Suggested mission statement to cover: product/business, target customer, geographical area covered. 6. Need detailed promotion plan, e.g., personal selling, advertising, sales promotion, networking publicity, and social media. 7. How do you find the target market? 8. Chapter 6 too much detail on debt and equity financing. 9. Discuss how to find sources of financing, e.g., angels. 10. Expand coverage of bootstring, crowdfunding. 11. Chapter 4 – good checklist. 12. Chapter 3 - overlaps. 13. Chapter 7 – 3 pages of executive summary – double or single spaced typing. Number all tables, graphs. 14. Some references out-of-date, mostly academic. Bring in trade magazines such as Entrepreneur.

Content Accuracy rating: 5

In my opinion, the content is accurate and error free.

Relevance/Longevity rating: 4

The material is relevant to writing a business plan. I wonder if the Porter, SWOT VRIO, etc. material is too high level for students who may not be seniors or have non-business degrees (e.g., liberal arts). Porter has been around for a while and does have longevity. The author has to be more alert to changes in promotion, e.g., social media and sources of financing, e.g., crowdfunding.

Clarity rating: 3

As noted in No. 9, the tone of the writing is too academic, thus making the material difficult to understand. Paragraphs are too long. Need to define: Porter, TOWS Matrix, VRIO, PESTEL. A student less from a senior or a non-business major would not be familiar with these terms.

Consistency rating: 4

The text is internally consistent. The model approach helps keep the process consistent.

Modularity rating: 4

The process of developing a business plan is divided into blocks which are parts of the business plan. Paragraphs tend to be too long in some spots.

Organization/Structure/Flow rating: 4

The topics are presented in a logical step-wise flow. The language style is too academic in parts, paragraphs too long. Leaves out the citations. Provides excellent check lists.

There are no display features which confuse the reader.

Grammatical Errors rating: 4

The text has no grammatical errors. On the other hand, I found the writing to be too academic in nature. Some paragraphs are too long. The material is more like an academic conference paper or journal submission. Academic citations references are not needed. The material is not exciting to read.

The text is culturally neutral. There are no examples which are inclusive of a variety of races, ethnicities, and backgrounds.

This book best for a graduate class.

Reviewed by Louis Bruneau, Part Time Faculty, Portland Community College on 6/19/18

The text provides appropriate discussion and illustration of all major concepts and useful references to source and resource materials. read more

Comprehensiveness rating: 5 see less

The text provides appropriate discussion and illustration of all major concepts and useful references to source and resource materials.

Contents of the book were accurate, although it could have benefited from editing/proofreading; there was no evidence of bias. As to editing/proofreading, a couple of examples: A. “Figure 1 – Business Plan… “ is shown at the top of the page following the diagram vs. the bottom of the page the diagram is on. (There are other problems with what is placed on each page.) B. First paragraph under heading “Essential Initial Research” there is reference to pages 21 to 30 though page numbering is missing from the book. (Page numbers are used in the Table of Contents.)

The book is current in that business planning has been stable for sometime. The references and resources will age in time, but are limited and look easy to update.

Clarity rating: 5

The book is written in a straightforward way, technical terms that needed explanations got them, jargon was avoided and generally it was an easy read.

The text is internally consistent in terms of terminology and framework.

Modularity rating: 5

The book lends itself to a multi-week course. A chapter could be presented and students could work on that stage of Plan development. It could also be pre-meeting reading for a workshop presentation. Reorganizing the book would be inappropriate.

The topics in the text are presented in a logical, clear fashion.

Generally, the book is free of interface problems. The financial tables in the Sample Plan were turned 90° to maintain legibility. One potential problem was with Figure 6 – Business Model Canvas. The print within the cells was too small to read; the author mitigated the problem by presenting the information, following Figure 6, in the type font of the text.

I found no grammatical errors.

The text is not culturally insensitive or offensive in any way.

I require a business plan in a course I teach; for most of the students the assignment is a course project that they do not intend to pursue in real life. I shared the book with five students that intended to develop an actual start-up business; three of them found it helpful while the other two decided not to do that much work on their plans. If I were planning a start-up, I would use/follow the book.

Reviewed by Todd Johnson, Faculty of Business, North Hennepin Community College on 5/21/18

The text is a thorough overview of all elements of a business plan. read more

Comprehensiveness rating: 4 see less

The text is a thorough overview of all elements of a business plan.

The content is accurate and seems to lack bias.

Content seems relevant and useful . It does not help an entrepreneur generate ideas, and is very light on crowdfunding and other novel funding source content. It is more traditional. This can be easily updated in future versions, however. "Social Media" appears once in the book, as does "Crowd Funding".

The book is comprehensive, but perhaps not written in the most lucid, accessible prose. I am not sure any college student could pick this up and just read and learn. It would be best used as a "teach along guide" for students to process with an instructor.

The text seems consistent. The author does a nice job of consistently staying on task and using bullets and brevity.

Here I am not so certain. The table of contents is not a good guide for this book. It does make the book look nicely laid out, but there is a lot of complexity within these sections. I read it uncertain that it was well organized. Yes there are many good bits of information, however it is not as if I could spend time on one swathe of text at a time. I would need to go back and forth throughout the text.

Organization/Structure/Flow rating: 2

Similar to the above. I did not like the flow and organization of this. An editor would help things be in a more logical order.

Interface rating: 2

The interface is just OK. It is not an attractice interface, as it presents text in a very dense manner. The images and charts are hard to follow.

I did not find any grammatical errors.

Cultural Relevance rating: 4

I a not certain of the origins of Saskatchewan, but I do feel this is a different read. It is more formal and dense than it has to be. This would be a difficult read for my students. I do not feel it is insensitive in any way, or offensive in any way.

I would not adopt this book if given the chance. It is too dense, and not organized very well, even though the information is very good. The density and lack of modularity are barriers to understanding what is obviously very good information.

Reviewed by Mariana Mitova, Lecturer, Bowling Green State University on 2/1/18

Though this textbook has a prescriptive nature, it is quite comprehensive. The author strikes a good balance between presenting concepts in a concise way and providing enough information to explain them. Many every-day examples and live links to... read more

Though this textbook has a prescriptive nature, it is quite comprehensive. The author strikes a good balance between presenting concepts in a concise way and providing enough information to explain them. Many every-day examples and live links to other resources add to the completeness of the textbook.

Content seems accurate.

Since the content is somewhat conceptual, the text will not become obsolete quickly. In addition, the author seems to be updating and editing content often hence the relevance to current developments is on target.

The text is very clear, written in clear and straight-to-the point language.

The organization of content is consistent throughout the entire text.

The textbook is organized by chapters, beginning with overview of the model used and followed by chapters for each concept within the model. Nicely done.

The flow is clear, logical and easy to follow.

Overall, images, links, and text are well organized. Some headlines were misaligned but still easy to follow.

No concerns for grammar.

No concerns for cultural irrelevance.

Reviewed by Darlene Weibye, Cosmetology Instructor, Minnesota State Community and Technical College on 2/1/18

The text is comprehensive and covers the information needed to develop a business plan. The book provides all the means necessary in business planning. read more

The text is comprehensive and covers the information needed to develop a business plan. The book provides all the means necessary in business planning.

The text was accurate, and error-free. I did not find the book to be biased.

The content is up-to-date. I am reviewing the book in 2017, the same year the book was published.

The content was very clear. A business plan sample included operation timelines, start up costs, and all relevant material in starting a business.

The book is very consistent and is well organized.

The book has a table of contents and is broken down into specific chapters. The chapters are not divided into sub topics. I do not feel it is necessary for sub topics because the chapters are brief and to the point.

There is a great flow from chapter to chapter. One topic clearly leads into the next without repeating.

The table of contents has direct links to each chapter. The appearance of the chapters are easy to read and the charts are very beneficial.

Does not appear to have any grammatical errors.

The text is not culturally insensitive or offensive.

I am incorporating some of the text into the salon business course. Very well written book.

Table of Contents

Introduction

  • Chapter 1 – Developing a Business Plan
  • Chapter 2 – Essential Initial Research
  • Chapter 3 – Business Models
  • Chapter 4 – Initial Business Plan Draft
  • Chapter 5 – Making the Business Plan Realistic
  • Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
  • Chapter 7 – Finishing the Business Plan
  • Chapter 8 – Business Plan Pitches

References Appendix A – Business Plan Development Checklist and Project Planner Appendix B – Fashion Importers Inc. Business Plan Business Plan Excel Template

Ancillary Material

About the book.

This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.

About the Contributors

Dr. Lee Swanson is an Associate Professor of Management and Marketing at the Edwards School of Business at the University of Saskatchewan. His research focuses on entrepreneurship, social entrepreneurship, Aboriginal entrepreneurship, community capacity-building through entrepreneurship, and institutional-stakeholder engagement. Dr. Swanson’s current research is funded through a Social Sciences Humanities Research Council grant and focuses on social and economic capacity building in Northern Saskatchewan and Northern Scandinavia. He is also actively studying Aboriginal community partnerships with resource based companies, entrepreneurship centres at universities, community-based entrepreneurship, and entrepreneurial attitudes and intentions. He teaches upper-year and MBA entrepreneurship classes and conducts seminars on business planning and business development.

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Business Plan Template for Students

  • Great for beginners
  • Ready-to-use, fully customizable Subcategory
  • Get started in seconds

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Thinking of starting your own business as a student? We've got you covered! ClickUp's Business Plan Template for Students is the ultimate tool to help you turn your entrepreneurial dreams into reality.

With this template, you can:

  • Develop a strategic and detailed plan for your business idea
  • Outline your objectives, marketing strategies, and financial projections
  • Structure your organizational hierarchy for effective management
  • Impress potential investors and stakeholders with a professional and well-thought-out plan
  • Stay organized and focused on your goals throughout the entire business development process

Don't let your student status hold you back from achieving your business goals. Get started with ClickUp's Business Plan Template for Students today and pave the way for your future success!

Business Plan Template for Students Benefits

When students use the Business Plan Template, they gain a competitive edge and set themselves up for success by:

  • Structuring their business ideas and goals in a comprehensive and organized manner
  • Presenting a professional and well-thought-out plan to potential investors or stakeholders
  • Creating a clear roadmap for their business, ensuring they stay on track and achieve their objectives
  • Developing a solid understanding of key business components like marketing strategies and financial projections
  • Gaining valuable experience in business planning and management, setting them up for future entrepreneurial endeavors.

Main Elements of Students Business Plan Template

When it comes to creating a solid business plan, ClickUp's Business Plan Template for Students has got you covered. Here are the main elements you'll find in this template:

  • Custom Statuses: Track the progress of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do, ensuring that every step is accounted for and easily manageable.
  • Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add important details to your business plan, keeping everything organized and accessible in one place.
  • Custom Views: Explore different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide, enabling you to visualize your plan in various formats and dive deep into specific areas of your business plan.
  • Collaboration: Collaborate seamlessly with your team by assigning tasks, leaving comments, and attaching files directly within ClickUp, streamlining the entire business planning process.
  • Integrations: Integrate with other tools such as Google Drive, Dropbox, and Slack to streamline your workflow and ensure all relevant documents and communication are easily accessible.

With ClickUp's Business Plan Template for Students, you'll have all the tools you need to create a comprehensive, well-structured business plan that will impress potential investors and set you on the path to success.

How To Use Business Plan Template for Students

Creating a business plan as a student can be a daunting task, but with the help of ClickUp's Business Plan Template, you can break it down into manageable steps. Follow these six steps to create a comprehensive business plan that sets you up for success:

1. Define your business idea

Start by clearly defining your business idea. What product or service will you offer? Who is your target audience? What makes your business unique? Use the Docs feature in ClickUp to brainstorm and outline your business concept.

2. Conduct market research

Next, conduct thorough market research to understand your industry, competitors, and target market. Analyze market trends, customer preferences, and potential demand for your product or service. Use the Table view in ClickUp to organize and analyze your research data.

3. Outline your business structure

Determine the legal structure of your business and outline its organizational structure. Will you operate as a sole proprietorship, partnership, or corporation? Define the roles and responsibilities of key team members and any necessary partnerships. Utilize the Board view in ClickUp to visualize and assign tasks related to your business structure.

4. Develop a marketing strategy

Create a comprehensive marketing strategy to promote your business and attract customers. Identify your unique selling propositions, target marketing channels, and budget for marketing activities. Use the Calendar view in ClickUp to plan and schedule your marketing campaigns.

5. Create a financial plan

Develop a financial plan that includes projected revenue, expenses, and profit margins. Determine your startup costs, pricing strategy, and sales projections. Use custom fields in ClickUp to track and calculate financial data accurately.

6. Set goals and milestones

Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for your business. Break them down into smaller milestones and create a timeline to track your progress. Utilize the Goals feature in ClickUp to set and monitor your business goals.

By following these six steps and utilizing ClickUp's Business Plan Template, you can create a comprehensive and well-structured business plan that will guide you towards success in your entrepreneurial journey.

Get Started with ClickUp’s Business Plan Template for Students

Students who are aspiring entrepreneurs or learning about business management can use the ClickUp Business Plan Template to develop a comprehensive and structured plan for their business idea.

First, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you'd like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a solid business plan:

  • Use the Topics View to organize your plan into different sections such as Executive Summary, Market Analysis, Marketing Strategy, Financial Projections, etc.
  • The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do.
  • The Timeline View will allow you to set deadlines and milestones for each section, ensuring you stay on track.
  • The Business Plan View will give you an overview of the entire plan, allowing you to see how each section fits together.
  • The Getting Started Guide View will provide you with step-by-step instructions on how to use the template effectively.

Customize your business plan further by utilizing the three custom fields: Reference, Approved, and Section. These fields will help you keep track of external resources, approval status, and the specific section each task belongs to.

Monitor and analyze your progress using the various views and custom fields to ensure your business plan is comprehensive and well-structured.

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College Student Business Plan Template – Free Access

Harry Foster

Harry Foster

Published on May 09, 2024, updated on Jul 19, 2024

Throughout undergraduate studies, there are abundant chances to engage in entrepreneurship competitions. These events not only enhance personal experiences and foster well-rounded skills but also hold the promise of transforming innovative business concepts into reality. Yet, for students unacquainted with professional jargon like market dynamics, operational frameworks, profit strategies, and risk assessment, crafting a comprehensive and polished business plan can pose challenges and bewilderment. This article, coupled with the collaborative online tool Boardmix Whiteboard , outlines the process of crafting a top-notch business plan tailored for college students. Its goal is to aid those gearing up for competitions or nurturing entrepreneurial ambitions.

1. Cover and Table of Contents

The cover and table of contents create the first impression when others review our plan. Therefore, accuracy is crucial.

table-business-plan.png

- Cover: The cover should reflect basic project information, including the project logo, name, responsible person, affiliated school, advisor, and team members.

- Copyright Statement: A separate page for a more formal appearance.

- Table of Contents: It's recommended to include hyperlinks for easy navigation, saving time for reviewers during online evaluation.

2. Market Pain Point Analysis

This section explains the rationale behind our product. We need to integrate and explain current market issues, target user needs, reasons behind these issues, market size, and prospects. A clear and specific analysis of the market status will make our proposal more persuasive.

market-plan-business-plan.png

- Market Issue Description: Use cases, reports, stories, and data to illustrate the pain points vividly.

- Market Reason Analysis: Elaborate on the essence behind the issues, detailing each point.

- Market Size and Prospects: Identify the population or scenarios that need solutions and assess the prospects through data research. Boardmix Whiteboard offers a wealth of market analysis case resources for beginners.

3. Product Introduction

After clarifying market pain points, we need to explain and organize the solutions our team can propose, adhering to principles of specificity, clarity, and focus.

production-introduction-business-plan.png

- Product Technology: Describe the technology used, functionalities, and problems solved, including technical parameters, approaches, and outcomes.

- Product Images: Provide physical, model, or operational flow images with explanatory text.

- Product Advantages: Highlight the product's innovation, market, and technical feasibility. Use Boardmix's built-in Competitive Analysis Template to compare our product with competitors on performance and price, making advantages more apparent.

4. Business Model Introduction

This section introduces the feasible operational model constructed by the entire team, centered around the product. It includes user pain points, customer segmentation, unique selling points, solutions, channels, key metrics, competitive barriers, cost analysis, and revenue analysis. A more intuitive method is to use the Business Model Canvas to introduce the business model.

5. Marketing Strategy

To make a product known to the public and market, we need to plan marketing strategies.

- Target Customer Analysis: Analyze who our target customers are, including their numbers, demand levels, and purchasing power.

- Promotion Strategy: How can we make customers aware of our product? What means and channels can we use?

6. SWOT Analysis

SWOT is a strategic analysis method representing a company's internal capabilities (strengths, weaknesses) and external environmental factors (opportunities, threats). Using it for project analysis can better illustrate the feasibility of implementation. Boardmix includes a built-in SWOT Analysis Template and case resources.

swotanalysis.png

Try Boardmix for Free

7. Risk Analysis and Response

Conducting risk analysis and developing contingency plans are crucial to prevent business plan failure. Potential risks include financial, market, technical, transactional, and management risks.

8. Financial Data and Financing

financial-business-plan.png

- Equity Structure and Financing Needs: Clarify the current equity structure, share distribution, reasons for holding shares, and expected financing in terms of share percentage and amount. Specify how the funds will be used.

- Financial Data Tables: Include profit analysis, sales forecasts, etc.

9. Team Member Introduction

- Project Members: List professional expertise, positions, and specific responsibilities. Include relevant achievements if applicable.

- Advisors: Research expertise in the project's field and industry, influence, achievements, and specific responsibilities.

10. Future Plans

It includes short-term and long-term plans with achievable goals.

11. Appendices

It includes certificates, patent introductions, other relevant project materials, research data, project practice images, etc.

This marks the completion of a thorough template for a university student entrepreneurship plan. Organize your materials in line with the provided information, and you're bound to make a lasting impression.

In the process of entrepreneurial planning, conducting extensive business analysis and planning is essential. Boardmix Whiteboard stands out as a robust and feature-rich online whiteboard software designed to foster creativity.

It simplifies the creation of diverse graphics and charts, offering an array of templates for knowledge organization and idea clarification, thus proving highly user-friendly for university students and beginners alike.

Additionally, Boardmix facilitates real-time collaborative editing, enabling online meetings, brainstorming sessions, and presentations, thereby enhancing team collaboration.

Furthermore, Boardmix boasts a wealth of high-quality case studies spanning enterprise management, marketing, operations, and various scenarios, serving as a valuable free learning platform. Boardmix Whiteboard is currently available for personal use at no cost. Give ti a try today!

Using the Business Canvas Model to Create Business Strategy

Using the Business Canvas Model to Create Business Strategy

Understanding Class Diagram with Example

Understanding Class Diagram with Example

Exploring Ecomaps with Examples and Technologies for Better Analysis

Exploring Ecomaps with Examples and Technologies for Better Analysis

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How to write a simple business plan for students.

Business Plan

A business plan always has the same structure. Of course, if you plan to sell coffee, not to produce it, you will skip the “production” part, but other than that – you can’t skip anything.

Writing a business plan as a student , as a part of your college or university project, the best thing you can do is just to go into too many details. You have to save the structure, but you can describe your competitors in one abstract, not in five pages, with numbers and poll data.

Basic Business Plan Structure

Mostly, students are asked to make a marketing analysis and marketing plan more professionally than other parts, so we give more details about them.

Description of your business

Here is a brief overview of the experience of the entrepreneur, the date of creation of the company, the field of business, goals, and objectives of the work, available base, and resources.

Market analysis

List of competitors and their offers, estimation of demand, options of promotion and sale.

  • Evaluation of the market. It is necessary to estimate the capacity of the market, the population, the number of potential customers. It is difficult to do this without complete marketing research. Therefore, you should look for the results of this assessment for your region. As a last resort, you can predict the estimated demand.
  • Competitors. Make a list of your competitors who are already working in this market. Not only direct competitors that offer similar products and services but also those companies that produce alternative services should be considered. If you do not have a specialized tea boutique in your city, this does not mean that the market is free from competitors: you have to fight for customers with those department stores and supermarkets that also sell different types of tea.

Production plan

List of products (services provided) and their volumes, technological processes, necessary equipment and materials, cost calculation.

  • Business processes. Write down the list of equipment, tools, raw materials, and materials needed to create your chosen range of products and services. Calculate the optimum production volumes your equipment can handle. Specify which employees and what kind of downloads you will need.
  • Products. List the products, services, and work that you will offer your customers. Costs for the organization of business processes will allow you to find out the cost and to make a price list.
  • Start-up investment. Calculate how much money it will take to start a project. Sum up the cost of all assets, fixed assets, repairs, materials, and other expenses that will be required to start production.

Organizational plan

List of necessary staff, organization of work, distribution of functions and tasks in the team, involvement of third-party organizations and specialists, personnel costs — calendar of activities for launching the project.

Marketing plan

Advertising channels and costs, ways to promote a company and its products (services), estimated marketing impact – sales volume, number of customers, and transactions.

  • Promotion channels. Newspaper ads, radio and TV commercials, online advertising, creating your own site and group on social networks, advertising in local publics and forums, participating in trade shows .
  • Target audience. Who to focus on when organizing sales. Who your client is by age, gender, occupation, income level. Where to find them and how to reach.
  • Promotion cost. How much will it cost to find and engage? How often you will have to run ads, what are the appropriate options to choose?

Financial indicators

This is where the financial side of your business is reflected, namely: future costs (product purchases, rentals, hiring, etc.), revenue, net profit, profitability, and return on the project.

Risk assessment

A list of major issues that a company may face, their potential consequences, and a plan of measures to minimize them.

Project summary

The most important part is a compact presentation of the contents of the entire document on several pages, it is important here to place the accents correctly, taking into account the addressee and the purpose of preparing the business plan.

Even though it is only a business plan for students, not the one you would present to a real investor, try to make it look realistic.

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business plan examples for college students

Examples

College Business Plan

business plan examples for college students

When you think of a college business plan , what is often the first thing you think about? The majority may say a business idea of setting up a college or a university for local and international students. Another may see it as a school that offers business as part of their academic course. What reason may it be or what idea you may have, it is always best to have and match it with a business plan. Making a college business plan will also matter and help you in the long run. With that, here are example templates you can download to start now. 

10+ College Business Plan Examples

1. college business plan template.

College Business Plan Template

  • Google Docs

2. Centennial College Business Plan

Centennial College Business Plan

Size: 586 KB

3. Professional College Business Plan

Professional College Business Plan

Size: 895 KB

4. College Business Plan in PDF

College Business Plan in PDF

Size: 122 KB

5. Developed College Business Plan

Developed College Business Plan

6. College Leadership Business Plan

College Leadership Business Plan

Size: 167 KB

7. National College Business Plan

National College Business Plan

Size: 181 KB

8. Secondary College Business Plan

Secondary College Business Plan

Size: 314 KB

9. Operational College Business Plan

Operational College Business Plan

10. College Business Operation Plan

College Business Operation Plan

11. Community College Business Plan

Community College Business Plan

Size: 235 KB

What Is a College Business Plan?

A college business plan is a handy tool used in order to guide the user to better success and better roads. When you think of starting up a college, or adding a business course to a college, you will also need a business plan with it. A college business plan is seen as a means of gathering steps to making it work. May it be through a simple business plan or a complex one. Regardless, the main purpose of a college business plan is to gather steps or strategies to reach the main goal.

How to Create a College Business Plan

When you plan to make a college business plan, you think carefully about the steps that go with it. The most basic thing to see in a college business plan is the summary of your business and of course the marketing strategies. But these are not enough to make your business plan. To get a good idea, here are simple steps to create your college business plan.

Step 1: Always Plan Ahead

This may sound cliché but the most important thing to remember and to get started is to plan ahead . Do some brainstorming and get to know what you want in your business. This helps by making your college business plan better and can reap a better and positive result. Part of planning ahead is to plan for a title page, a title, or a goal you want to achieve. This can sometimes come off as the most difficult part of the entire business plan.

Step 2: Create Your Executive Summary

The next will be to create your executive summary . In this section of your business plan, you will be talking about your business, the timeline of your business, and any information that will help you explain about your business. Basically the executive summary gives you the opportunity to expound on your business and the description and nature of your college business.

Step 3: Discuss Marketing Strategies

Third step to your college business plan is to discuss marketing strategies . Marketing strategies help in maintaining your business goals. If you are not sure where to begin with your marketing strategies, you can always make a marketing strategies checklist . As this also creates ways in helping you figure out how to attract customers or clients to your business. They must also be practical for your business and your management team to do, or the whole marketing plan and strategies will be pointless.

Step 4: Check on Your Business Plan

From the first three steps to creating your college business plan, you may think that everything will be enough. You must be open to checking, updating, and reviewing your college business plan. The whole point of it is to make sure you are open to the ideas of updating progress reports you are going to be getting through the business plan milestones.

What is a business plan?

A business plan is a lengthy document that has a complete detail of how a business you plan to set up is recorded. The business plan is also seen as a tool or a roadmap to help you find out the best roads to setting up a successful business.

Why do you need to update your business plan?

The main purpose for updating your business plan is because every progress is important. Every single detail that may show positive or negative changes have to be reported in order to keep your business plan updated as well.

What factors are in a business plan?

The factors you need in order to complete a business plan are the most simple and basic things like:

  • executive summary
  • practical strategies and steps
  • a practical timeline and milestones

When you think of a college business plan, you know for a fact that you will need to make the business plan in a practical manner. Your business plan must have everything that you need to make this a success. With that, download any of the examples to start your college business plan now.

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20+ SAMPLE College Business Plan in PDF | MS Word

College business plan | ms word, 20+ sample college business plan, what is a college business plan, what are the benefits gained from a college business plan, how to create a college business plan, where do public universities get their funding, what are some of the main types of universities, what are vocational or technical colleges.

College Business Plan Template

College Business Plan Template

College Business Plan Example

College Business Plan Example

Basic Business Plan

Basic Business Plan

College Business Plan in PDF

College Business Plan in PDF

College of Business and Administration Plan

College of Business and Administration Plan

City College Business Plan

City College Business Plan

University College Business Plan

University College Business Plan

Standard College Business Plan

Standard College Business Plan

College Preparatory Schools Business Plan

College Preparatory Schools Business Plan

Secondary College Business Plan

Secondary College Business Plan

College of Applied Biology Business Plan

College of Applied Biology Business Plan

National College Business Plan

National College Business Plan

College Multi Year Business Plan

College Multi Year Business Plan

Printable College Business Plan

Printable College Business Plan

College of Entrepreneurship Center Business Plan

College of Entrepreneurship Center Business Plan

College of Applied Arts and Technology Business Plan

College of Applied Arts and Technology Business Plan

College Business Plan and Budget

College Business Plan and Budget

Draft College Business Plan

Draft College Business Plan

College of Medicine Business Plan

College of Medicine Business Plan

Sample College Business Plan

Sample College Business Plan

College Business Plan in DOC

College Business Plan in DOC

1. executive summary, 2. college features and offerings, 3. marketing analysis, 4. marketing strategy, share this post on your network, you may also like these articles.

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How to Write the Perfect Business Plan

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Created by Henry Steele

By Henry Steele - January 8, 2018

business plan examples for college students

Are you planning to start a business or do you already own one ?

Sponsored School(s)

If the answer is yes, then you need a business plan .

This seems like an extremely daunting task, but if you understand your business, it won’t be hard at all. It’s simply a matter of organizing the information in a clear, concise manner.

The following article discusses how to write the perfect business plan, including the types of business plans most commonly used, top 10 do’s and don’ts, what goes into a business plan, the structure of your business, marketing and sales, your organizational and operational plan and much more.

What is a Business Plan?

What is a Business Plan

To help you write the perfect business plan, we’ll provide you with an exact outline of everything you’ll need to include, so even if you think you’re too young, you’ll have no problem starting out.

The reason many business owners first decide to put together a business plan is that they simply have to. If you want to apply for a business loan, attract investors, or obtain any necessary licensing, business plans are a prerequisite.

Even if you don’t need financing or licensing, however, it’s still a good idea to have a well-thought-out business plan. If you need to hire any key employees, a strong business plan will help attract strong talent. Whenever you need to deal with professionals, such as a consultant or an accountant, your business plan gives them invaluable insight.

Finally, it’s a good idea to put a business plan together for your own sake . As you put the business plan together, you’ll have the chance to really conceptualize and evaluate your strategy. You’ll build proof that your idea makes both financial and logistic sense. Once you start working to get your business off of the ground, a strong business plan guides and helps you stay on-track.

Types of Business Plans

Business plans come in all shapes and sizes, but you can generally whittle them down to three key versions.

Shortened Business Plan

This is an easily digestible, much shorter version of your normal business plan. Typically, it will be between three and five pages. You should include your executive summary, financials, and any information pertinent to the person/s to whom you are presenting the plan. A shortened business plan is usually made with a specific purpose or recipient in mind, so it will be easy to figure out exactly what is and isn’t important enough to make the cut.

In-depth Business Plan

Your standard business plan, and the one we will be teaching you to write . Again, these come in handy when seeking to fund your business, attract employees or work with professionals, or simply to act as a guide.

Operational Business Plan

Unlike the other two business plans we have discussed, an operational business plan is meant for internal use only. This will not be distributed to anybody except for employees or professionals working on your company’s behalf. An operational business plan focuses on the company’s overarching goals, mission, and vision so that all department stay aligned. Your Marketing and Sales, Operational Plan, and Financial sections will be key here.

What Language Should I Use?

What Language Should I Use

Top 10 Do’s and Don’ts

Before we dive into our business plan outline and describe each section, let’s go over some general do’s and don’ts you’ll want to keep in mind as you write your business plan:

Do: Provide Examples

Do Provide Examples

Don’t: Overload the Reader

An in-depth business plan will contain lots of useful information and will likely end up being much more than ten pages. Because it’s so long by nature, you need to make sure to only include the most useful information in each section. Format everything carefully and correctly. Don’t use language that confuses or intimidates readers outside of your industry. The easier it is for the reader to absorb everything you’re presenting them, the more effective your business plan is.

Do: Proper Research

Do Proper Research

Don’t: Leave Any Stone Uncovered

Somebody who reads your business plan shouldn’t have any major questions left unanswered. Include complete information about what you are aiming to do, how you are going to do it, how much money is needed, etc. Use our full outline below to ensure everything is covered.

Do: Be Honest

Do Be Honest

Don’t: Hustle Just to ‘Get it Done’

Writing a business plan isn’t a task you’re completing and checking off your to-do list. Everything must be accurate, thoughtful, and well-articulated. Keep in mind: this will guide you as you operate your business and is the key to obtaining financing and/or pitching your business.

Do: Make it a Living Document

Do Make It a Living Document

Don’t: Focus Solely on Your Product

You might think your business revolves around your particular product/s or service/s, but there’s so much more to it than that. Your business plan talks about how the actual business is run, so you might want to leave the technical specifications and granular details for another time.

Do: Show Your Passion

In the end, your business plan and your business are about you. While it’s important to maintain a professional tone, don’t be afraid to let your enthusiasm about your business seep through every page.

Don’t: Write Alone

Do Show Your Passion

How to Write a Business Plan

How to Write a Business Plan

  • Keep it concise.
  • Know your audience.
  • Perfect your executive summary.
  • Focus and refine constantly.
  • Gather and check all of your data.
  • Be confident, but don’t go overboard.
  • Be as clear and in-depth as possible.
  • Enhance with graphics.
  • Share and gather feedback from trusted advisors.

What Goes into a Business Plan?

When writing your business plan, you will need to put in a lot of time and research. Luckily, we’re here to walk you through all of that. A winning business plan contains the below sections, and you can use our sidebar to navigate to each of these:

  • Introduction

Executive Summary

  • Information About Your Business
  • Industry Analysis

Marketing and Sales

  • Operational Plan

Your Business Plan Introduction

Introduction

Cover Letter

A cover letter is essential whenever you are presenting the business plan to somebody for a specific reason and should be tailored to each individual. Like any other letter, it should include names, dates, and a cordial greeting. In the first paragraph, explain exactly why you are presenting the business plan to the recipient. Take one or two paragraphs to discuss your business (an even more condensed executive summary, as we will cover in the next section). Finally, let the reader know you appreciate their consideration and would be happy to address any questions or concerns. Include any necessary contact information below your name and signature.

Your title page should be clean and simple. Here’s what to include in it:

  • The title of the document (i.e. Business Plan, Business Proposal, Summary Business Plan).
  • The name of your company.
  • A sub-heading, if necessary (i.e. ‘Presented to ABC Investing Company’).
  • Who the business plan was prepared by.
  • The name of any other owners or key partners.
  • Basic contact information.

Table of Contents

A table of contents is essential to make your business plan transparent and easy to navigate. It is unlikely that a serious potential partner or investor will read through your plan once and toss it aside, so you want to make it easy for them to return and pick up where they left off or revisit any key bits of information. If you are providing a digital copy, include clickable links to each section for the reader’s benefit.

Executive Summary

The executive summary is exactly what it sounds like – a brief summary that describes the essence of what your business is and what it aims to do. Here’s how to write a winning executive summary:

  • Begin with a single sentence that sums your business up. This is otherwise known as your value proposition.
  • Describe what niche or problem your business fills or solves.
  • Explain exactly how your business solves this problem in a way that the rest of the competition does not or cannot.
  • A very brief (one or two sentences) summary of any other information from the following sections that would be critical to your business’ success.

Your Business / Company

Information About Your Business

Structure of Your Business

First and foremost, you’ll need to discuss the legal structure of your business:

  • Sole-proprietorship: simple to set-up, but the owner is fully liable for any debts or obligations.
  • Partnership: a general partnership is also simple to set-up, but all partners would be liable. Limited partnerships, or LPs, are a bit more complicated.
  • Corporation: a corporation is owned by stockholders, so it is unlikely you will either want or need to structure as one. There are two types of corporations, which vary in terms of shareholder limitations and tax liabilities: S corporations and C corporations.
  • Limited liability corporation (LLC): an LLC is generally the best of both worlds for small businesses. The owner’s’ liability is limited, and taxation is that of a partnership, which provides better flexibility over a corporation.

Once the legal structure is determined, you’ll need to break down the ownership of the business. Are you the sole owner? Do you have business partners? Has anybody purchased a share of the business in exchange for funding? Provide a brief introduction to any key executives or owners, outlining what strengths they have and how they will impact the business.

Finally, include a brief history (if any) of your business, and any pertinent location details.

Business Vision, Mission, and Values

This is one of the most important sections of your business plan. Here, you need to impart your passion for the business and really describe what you’re trying to achieve.

Business Vision

Your vision statement is all about the company’s goals. It serves as a template for exactly what you’re trying to achieve, both short-term and long-term. Don’t hold back when it comes to your vision: if your goal is to eventually dominate the Northeastern coffee shop scene, say that. A vision statement is your chance to think big.

Where a vision statement thinks big, a mission statement is more practical. Your mission statement should discuss your company’s purpose. Why does it even exist in the first place? This mission statement will act to provide organizational direction and help you achieve your vision.

The values are all about how you plan to operate your business in relation to the stakeholders. This includes investors, customers, and members of the local community. How do you plan to treat them? What are you doing to make their lives and the world they live in better?

Analyzing the Industry

Analyzing the Industry

Market Size

Here, you’ll describe exactly how large the market is. You should be able to find national figures with relatively little research. If you’re not serving a national or international market, discuss how large the population you plan to serve is. Extrapolating from the national information, how big do you expect your actual market size to be?

In addition, you should discuss any important trends. Is your market growing or retracting? If your market is growing, discuss how you project to fit into that growth and seize your market share. If your market is shrinking, discuss why you think entering the marketplace is worthwhile, and whether or not you project growth in the future.

Industry Focus and Trends

Industry Analysis

First, you’ll want to talk about the industry in general. This includes looping back to the market size and discussing whether it is growing, stagnant, or shrinking. Are there any overarching trends or cycles that will affect your business?

This is also a good opportunity to discuss pricing. What type of money does your average customer spend in your industry? What price point are you aiming for, and why is that a good strategy? If you aren’t competing on price, what reasons do you have to believe that somebody will be willing to spend more on your business?

Below, we will discuss two valuable business models you can and should use to discuss your industry further.

PEST Analysis

PEST Analysis

  • Political: what impact could the government have on your business. Is there any pending legislation that could change how you operate? Would tax changes or tariffs cause a financial strain?
  • Economic: would an economic downturn cause sales to tumble, or is your business relatively immune to economic factors? Furthermore, what do current economic trends (inflation, consumer demand, etc.) say about your short-term potential?
  • Social: are there any relevant social or cultural trends that are shaping the industry? Is there a distinct seasonality to your business? Consider, for example, the impact of the Christmas season to retailers in the United States.
  • Technological: how has technology shaped your industry over the past decade? Take a look at the future and make an educated guess on where the industry is headed, and how you’ll fit into that future.

Sometimes PEST is lengthened to PESTLE to include any legal or environmental factors as well. If you believe either will have a significant impact on your business, make sure to include it as well.

Porter’s 5 Forces Analysis

Porter 5 Forces

  • Competition: we will go into this in more detail next, but for this model you should discuss how much competition there is, and how profitable they might be.
  • Threat of new entrants: how easy is it for somebody to enter your industry? For a casino, it would be quite difficult (extensive significant licensing and upfront costs), but for a food truck, it would be quite minimal. The easier it is to enter your industry, the greater the threat is of somebody else entering and stealing your market share.
  • Power of suppliers : if your industry has a low number of suppliers or suppliers that are dominated by much larger companies, you will have a problem sourcing on-budget and on-time. If you aren’t reliant on very specific suppliers, however, or if there is competition among suppliers, you can find yourself in an advantageous position.
  • Power of customers: specifically, do your customers have the ability to drive prices down? If you expect to have a large number of small customers, your price will remain relatively stable. However, if you plan on having a small number of very important customers, they maintain the power to dramatically impact your pricing and profitability.
  • Threat of substitutes: how likely is it that somebody will forego your offering for a comparable substitute. If you’re a restaurant, for example, Amazon’s grocery delivery business would be a substitute, since people may decide to stay home and cook for themselves.

Competition

It’s just as important to discuss how your competition is navigating the industry you plan on dominating. With a strong idea of where your competition is positioned and the strategic decisions they are making you will be able to determine where your own business fits in.

To begin, discuss what your competition looks like. Are there many small businesses vying for the same customers or are you competing against a couple of whales? List your most important competitors and summarize them. Discuss their location, products, pricing, market share, and any important strategic decisions they have made. Use this information to create a list of their strengths and weaknesses.

After discussing the competition, it’s time to think about where you fit among them. SWOT Analysis is the perfect model to do just that.

SWOT Analysis

SWOT Analysis

Here is what a complete SWOT Analysis looks like:

  • Strengths:  Exactly as it sounds. What do you do best? What do you do that the competition absolutely cannot?
  • Weaknesses:  Be honest. Are there any resources you lack? Any skillsets that are missing? What isn’t as efficient as it could be?
  • Opportunities:  Improving any of your weaknesses is a major opportunity. In addition to that, consider internal or external factors that might change and present a new business opportunity. Finally, are there any complementary products or services that you could consider offering to your customers?
  • Threats:  What potential is there for your business to be damaged? Are there any industry or economic trends? Could your competition change strategies and harm you? Do any obstacles to success stand in your way?

Once you have completed the SWOT analysis, wrap this section up by talking about your own competitive strategy. Given your industry, the competition, and your own SWOT analysis, what decisions are you making to position the company to succeed?

Readers of your business plan definitely need to know how you’ll be marketing and selling your product or service.There are going to be three key elements of your marketing plan.

Customer Segmentation

Customer Segmentation

  • Demographic information – age, gender.
  • Psychographic profile – what do they care about? What motivates them? What do they value? Where do they get their information?
  • Socioeconomic profile – income, lifestyle preference.

Describe your target audience in great detail. The more you know about your customer, the easier it will be to market to them.

Advertising and Promotion Plan

After building a strong customer profile of your target audience, you should know what your customer cares about. Think about how your business fits into that, and strategize how you’re going to market to them. Use their demographic and behavioral information to determine the most appropriate channels to focus on.

Branding

Your brand should seep into all aspects of your business – the website, advertisements, and even the tone of communications with customers. Whatever strategies you have for these elements, make sure to lay them out.

Finally, include your company logo and slogan, if they already exist. If not, you should begin to think about them and use the rest of this section as a guide.

Sales Distribution Plan

How exactly do you plan on getting your goods or services into somebody’s hands? Do you plan on hiring a sales staff or will you handle it all yourself initially? Do you plan on doing inbound or outbound sales? What does the sales process look at each step of the marketing funnel?

You’ll also need to think about and discuss pricing. Discuss your pricing strategy and why it’s a good value for your customers. If you are going low or moderately priced, discuss how you can stay profitable and remain differentiated from the competition. If you are a luxury brand, discuss why somebody will be willing to pay more for your business than the competition.

Lastly, consider distribution. Are you going to allow customers to purchase directly from you? Will they have to go through distributors? Do you have any retail partnerships to leverage? These are important decisions that have a profound impact on a business.

Organizational and Operational Plan

Operational Plan

Production Process

Production Process

Here are some ideas of what you’ll need to outline:

  • Raw materials – how much do they cost? Do prices fluctuate? Is supply limited in quantity or how quickly it can be obtained in a pinch?
  • What machines, technologies, etc., do you use for production? What costs are involved in these? Are you renting or do you own them?
  • What is your estimated daily output?
  • How easy is it to scale up or down as necessary? How does this impact the cost per unit?
  • Which methods of quality control do you employ, both pre- and post-production?

Supply Chain Management

If you’re a service business, you might not have any physical inventory, but your employees should be considered as your supply. After all, without them, you won’t be able to provide your services to your customers. What strategies do you have to recruit and retain the best talent possible? Can you scale quickly through recruiting and training, overtime, or an increase in part-time help?

You should also look back at your sales distribution plan and consider the logistics of shipping any physical products. How often will orders be fulfilled? Do you have the ability to rush orders if necessary? How will returns or incorrect shipments be handled in a way that keeps everybody happy?

Financials

Here are the components you must include in your business plan’s financial information:

Forecasted Sales

Use all of the marketing data you’ve put together to determine what a reasonable sales forecast looks like. Project your sales for a period of two or three years, going one month at a time. Include seasonality whenever applicable. As you forecast sales, include exactly how much revenue you expect to earn from those sales, and the total direct cost of those sales. You’ll be able to use these figures to determine revenue and gross margin, which you should use to compare to industry and competitive standards.

Projected Expenses

Forecasted Sales

Fixed costs are going to stay the same whether you sell one widget or twenty. For example, rent, electricity, insurance, marketing costs, and payroll (with the exception of commission and bonuses), will mostly stay the same no matter what sales look like.

Variable costs, on the other hand, will vary by each unit sold. This includes the cost of materials, shipping, coupons, taxes, etc. Most of this should already be covered in your forecasted sales report, but make sure that nothing is overlooked.

Make sure to consider that as you scale, some fixed costs may become variable. As sales increase, you may have to hire more employees, or move into a bigger office. Keep this in mind by always referring back to your forecasted sales and estimating your business needs as best you can.

Balance Sheet

Everything comes together on your balance sheet. This includes your projected sales and expenses, but also deals with assets and liabilities.For example, if you take out a loan, you’ll need to include the capital in your assets and the repayments, including interest, in your liabilities. Non-monetary assets, such as the property and machinery must also be included.

You can find a sample balance sheet here .

Cash Flow Statement

Cash Flow Statememt

Month by month, you’ll track exactly how much cash you expect to leave your hands and how much will come in. Keep in mind that not all sales are paid fully right away. Consider how many sales will be paid in full at the time of sale, how many will be paid in 30 days, 60 days, or go completely delinquent.

Once you have your cash flow statement completed, run some quick analysis. Compare your projected expenses each month to the projected cash coming in each month. For any months that project to have a negative cash flow, ensure you have enough money on hand to cover the difference.

You may find two examples of completed cash flow statements here and here .

Customer Lifetime Value

Customer Lifetime Value is an estimate of exactly how much each customer you acquire will be worth total. A simple way to calculate this is by determining how many purchases a customer makes before churning, and multiplying it by the average amount of their purchase. In other words, how many purchases will they make before moving on from your business, and how much will those purchases be worth?

Let’s take a look at a real-world example. Let’s assume you’re running an oil change business, and you know your average customer gets three oil changes per year. With premium options and add-ons, your average sale is $38.50. Each customer spends an average of three years with you before churning (perhaps they have moved away or found another service they prefer).

In this example, your expected CLV would be $346.50. You know each average customer will make 3 purchases per year, for 3 years, at $38.50 each. 3 x 3 x $38.50 = $346.50, which is your CLV.

Why is CLV so important? Let’s take a look at unit economics.

Unit Economics

Unit Economics

The formula for cost of acquisition is simple. Divide your total marketing spend by the number of customers you have acquired through all marketing channels. If you spend $25,000 across all marketing channels and acquire 1,000 customers, your average cost per acquisition is $25.00.

Tracking your marketing expenses isn’t the tricky part. Attributing each user to a specific campaign, however, can be. If somebody walks into your store after seeing a TV ad, for example, it can be hard to properly attribute them. Digital campaigns are a bit easier, as there are typically tracking links that make everything easy to calculate. You’ll have to do your due diligence and make your best-educated guesses here, using industry standards whenever necessary and possible.

You should also take the time to break out your unit economics into each marketing channel. This allows you to track which channels are performing well and which ones aren’t. If Facebook is attracting lots of customers but you’re spending so much that your cost of acquisition is higher than expected CLV, you might actually need to stop spending money there.

It’s important to be very clear about exactly how your business has been funded so far. This includes what you have received through investments, series rounds, or personal loans. You will also need to mention any personal funds that you have put into the business, and how much you have saved that you are willing to put into it in the future.

Once you have discussed the funding your business has received, it is appropriate to lay out exactly how much you’ll need. Make sure to also discuss exactly what any loans or investments will be used for and how that spending will be tracked.

Business Plan Resources

Business plan samples.

To reinforce everything we’ve discussed above, let’s take a look at some sample business plans that have already been put together for your review. We’ll discuss some key takeaways from each plan, helping you consider how your business is unique and what you’ll need to emphasize.

Coffee Shop Business Plan

A coffee shop is a nice, simple business to start our samples with. A coffee shop requires a small storefront, and the location is critical. Most people will gladly stop in for a nice cup of coffee but are unlikely to drive miles out of their way for one. Notice that because of this, the sales forecast is relatively stagnant, even after several years.

Click here for the sample business plan.

Restaurant Business Plan

A restaurant business plan will be similar to a coffee shop, but is a little more involved. Start-up costs are higher as it requires a larger storefront and a larger variety of equipment. Variable costs are higher as a quality meal costs much more than a cup of coffee. The sales forecast shows more growth, as people are more willing to travel for a good meal than they are a simple cup of coffee.

Food Truck Business Plan

Let’s consider a third food-based business to really drive home how businesses that appear similar will have important differences. Food trucks have a much different fixed cost structure than a coffee shop or restaurant, as they don’t have a physical location. Seasonality and location will have a huge impact on salespeople won’t want to stand outside for a burrito when it’s cold and snowy outside. With a much smaller staff, a food truck is also more likely to be open for lunch only, or closed a couple days per week.

Startup Business Plan

It’s good to take a look at a general startup business plan to get an idea of how to estimate costs, sales, etc. This sample plan is a take-out pizza joint. Notice that trends are important, as the business plan notes their market is a growing area and they are aiming to fill a niche for low to middle-income families, which comprise the majority of residents in their service area. They use a mixture of studies and geographic data to make conservative estimates, giving potential investors confidence that the business can be profitable if the strategies are successfully executed.

Photography Business Plan

A photography business is a great example of a company that is minimal to the extreme. Mostly, you will be relying on your own skills and experience. Minus initial equipment and the cost of your own time, expenses are minimal. Still, you see that it’s important to have a strong plan in place so that you understand how to position your services and who exactly you’re aiming to serve.

Business Plan Tools

Here are a variety of tools that make both writing a business plan and getting your business off the ground much easier:

If you want to quickly build your idea into a business plan to validate its value or just to get started, LivePlan is perfect. The business planning process is made simple, as you simply need to answer questions and are given plenty of examples, videos, and tutorials along the way. You can even use LivePlan to collaborate with partners or investors, testing ideas on the fly and seeing its impact on your business’ health.

Click here to take a look at LivePlan.

Rocket Lawyer

When you’re starting a business, it’s extremely likely you’ll need quick legal help. You might need advice on licensing, permits, or zoning. Or perhaps you want to discuss how to structure your business as an LLC. Rocket Lawyer can help. You’ll have access to their services for a monthly fee that’s less than a cup of coffee each day. There’s an even option to help incorporate your business by filling out a couple of quick forms.

Click here to take a look at Rocket Lawyer.

Like LivePlan, StratPad offers a cloud-based chance to build your business plan and strategy on the fly. StratPad offers a demo for their services and if you’re looking for funding will even match you up automatically with a financial institution that makes sense for your business. Our suggestion is to take a look at both LivePlan and StratPad and select the one that you like best.

Click here to take a look at StratPad.

If you’re looking for a simple way to create a professional business plan without all the bells and whistles, BizPlan is perfect for you. You’ll be able to create a stylish, professional business plan using intuitive drag-and-drop templates. Financials are easy to create using a user-friendly dashboard.

Click here to take a look at BizPlan.

A typo can derail your business plan and make you look sloppy and unprepared, no matter how much effort you put into it. Grammarly is a world-class spell checker that also checks for many of the most common grammatical error for free. There’s even a browser-based version that you can use no matter where you are. For a fee, you can subscribe to Grammarly Premium, which provides an even more granular check.

Click here to take a look at Grammarly.

Business Plan Templates

Now that we have an idea of everything you need to include in your business plan and which tools you’ll need to get started, it’s time to get started. Here are some websites with sample business plan templates you may use to make writing the perfect business plan a bit easier:

  • Score.org has a variety of business plan and financial statement templates, including ones for both start-ups and established businesses.
  • Microsoft Office’s website has many valuable business plan templates, including a checklist and PowerPoint Presentation templates for pitching your business plan.
  • The S. Small Business Administration allows you to create a business plan with a free account that you can download and distribute as a PDF.
  • Santa Clara University provides a 15-section business plan that can be downloaded one section at a time or all at once.
  • Law Depot offers a business plan template tailored for you. Simply answer some quick questions and your template is instantly ready to download.

How to Write a Business Plan Conclusion

In the end, a business plan is a highly unique and personalized document. A business plan that is right for your business won’t be right for any other business in the world. By closely following the outline and strategies above, however, you’ll have a great base to begin crafting your own perfect business plan.

Bibliography:

  • Berry, T. 15 Reasons You Need a Business Plan. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/83818.
  • CBM Group. What Is The Right Tone And Writing Style For A Business Plan? Retrieved from http://www.cbmgroup.co.uk/blog/business-plan-writing/what-is-the-right-tone-and-writing-style-for-a-business-plan.
  • Discover Business. How to Write a Business Plan. Retrieved from https://www.discoverbusiness.us/business-plans/.
  • Fontinelle, A.How To Write A Business Plan. Investopedia. Retrieved from http://www.investopedia.com/university/business-plan/.
  • Franklin, B. The Three General Types of Business Plans. Business Power Tools. Retrieved from http://www.businesspowertools.com/2016/06/management-2/the-three-general-types-of-business-plans/.
  • Gregory, A. Comprehensive Business Plan Outline for Small Business. The Balance. Retrieved from https://www.thebalance.com/a-comprehensive-business-plan-outline-for-small-business-2951557.
  • Gregory, A. How to Conduct a SWOT Analysis for Your Small Business. The Balance. Retrieved from https://www.thebalance.com/swot-analysis-for-small-business-2951706.
  • Hazlett, M. Basics of Unit Economics. Medium. Retrieved from https://medium.com/@markhazlett/basic-of-unit-economics-79f1d6cae085.
  • Investopedia. Porter’s 5 Forces. Retrieved from http://www.investopedia.com/terms/p/porter.asp.
  • Johnson, J. How to Write a Cover Letter for a Business Plan. Small Business Chronicle. Retrieved from http://smallbusiness.chron.com/write-cover-letter-business-plan-43209.html.
  • Katz, A. Determining the Best Legal Structure for Your Business. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/236450.
  • Kolowich, A. How to Write a Business Plan: A Bookmarkable Guide (With Examples). HubSpot. Retrieved from https://blog.hubspot.com/marketing/how-to-write-a-business-plan.
  • Lavinsky, D. Marketing Plan Template: Exactly What To Include. Forbes. Retrieved from https://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/#1ddaeeb43503.
  • My Own Business Institute. Session 2: The Business Plan. Retrieved from https://www.scu.edu/mobi/business-courses/starting-a-business/session-2-the-business-plan/.
  • Parsons, N. How to Write a Business Plan [Updated for 2017]. Bplans. Retrieved from http://articles.bplans.com/how-to-write-a-business-plan/.
  • PESTLE Analysis. What is PESTLE Analysis? A Tool for Business Analysis. Retrieved from http://pestleanalysis.com/what-is-pestle-analysis/,
  • Robbins, S. Why You Must Have a Business Plan. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/74194.
  • Ronick, D. 10 Business Plan Dos and Don’ts. Inc. Retrieved from https://www.inc.com/articles/201104/business-plan-dos-and-donts.html.
  • Ronick, D. 10 Things A Business Pitch Absolutely Does (And Does Not) Need. Business Insider. Retrieved from http://www.businessinsider.com/10-survival-tactics-for-a-successful-business-plan-pitch-2011-4/.
  • Shopify. The Ultimate Guide to Business Plans, Chapter 3: The Company. Retrieved from https://www.shopify.com/guides/businessplan/the-company.
  • Wasserman, E. How to Write the Financial Section of a Business Plan. Inc. Retrieved from https://www.inc.com/guides/business-plan-financial-section.html

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Business Plan Examples

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93 Business Plan examples are found

Goat Milk in Qatar, Business Plan Example

Abstract This is a business plan for the company Ma’iz Goat Milk Company. This paper describes the industry of the buying, processing and selling of goat milk. More specifically, this [...]

Pages: 20

Words: 5491

Marketing Metrics in Action, Business Plan Example

Background The field of marketing management is considered to be one of the fastest changing field in terms of profession among learned individuals. Perhaps due to the existence of the [...]

Pages: 6

Words: 1671

Career Plan: Accountant, Business Plan Example

Self-Assessment To be an accountant entails working with different individuals, organizations and business entities. I believe that I have what it takes to become a successful accountant because of my [...]

Pages: 4

Words: 1074

Tech Time, Business Plan Example

Company Structure With the current focus on expansion and growth into software sales and development, it is important to address the structure of the company, including its primary divisions and [...]

Pages: 7

Words: 2013

Anik, Business Plan Example

ExecutiveSummary The below business plan is designed to provide information about a start-up business in London’s Brixton area for opening an urban store, focusing on street sports, such as skateboarding, [...]

Pages: 3

Words: 866

Mike McNeely’s, Business Plan Example

What important items are missing from Mike’s plans? An important item that is missing in Mike’s business plan is financing. Although Mike has some savings and expects his uncle to [...]

Pages: 1

Words: 347

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Sample Business Plans

  • Business Plans Handbook 2024 Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries
  • Free Sample Business Plans Over 500 example business plans. Choose the category that is closest to your own business or industry.

Business Plan Templates

  • Business Plan Development Guide Provides practical and easy-to-follow guides for developing a business plan
  • SCORE: Business Planning & Financial Statements Template Gallery Nonprofit association dedicated to entrepreneur education and growth and success of small businesses. Includes templates for business planning, finance, marketing and sales, and management.
  • SBA Guide to Writing a Business Plan This guide provides information on the most common parts of a business plan with details on what is included in each part.

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American Psychological Association

Title Page Setup

A title page is required for all APA Style papers. There are both student and professional versions of the title page. Students should use the student version of the title page unless their instructor or institution has requested they use the professional version. APA provides a student title page guide (PDF, 199KB) to assist students in creating their title pages.

Student title page

The student title page includes the paper title, author names (the byline), author affiliation, course number and name for which the paper is being submitted, instructor name, assignment due date, and page number, as shown in this example.

diagram of a student page

Title page setup is covered in the seventh edition APA Style manuals in the Publication Manual Section 2.3 and the Concise Guide Section 1.6

business plan examples for college students

Related handouts

  • Student Title Page Guide (PDF, 263KB)
  • Student Paper Setup Guide (PDF, 3MB)

Student papers do not include a running head unless requested by the instructor or institution.

Follow the guidelines described next to format each element of the student title page.

Paper title

Place the title three to four lines down from the top of the title page. Center it and type it in bold font. Capitalize of the title. Place the main title and any subtitle on separate double-spaced lines if desired. There is no maximum length for titles; however, keep titles focused and include key terms.

Author names

Place one double-spaced blank line between the paper title and the author names. Center author names on their own line. If there are two authors, use the word “and” between authors; if there are three or more authors, place a comma between author names and use the word “and” before the final author name.

Cecily J. Sinclair and Adam Gonzaga

Author affiliation

For a student paper, the affiliation is the institution where the student attends school. Include both the name of any department and the name of the college, university, or other institution, separated by a comma. Center the affiliation on the next double-spaced line after the author name(s).

Department of Psychology, University of Georgia

Course number and name

Provide the course number as shown on instructional materials, followed by a colon and the course name. Center the course number and name on the next double-spaced line after the author affiliation.

PSY 201: Introduction to Psychology

Instructor name

Provide the name of the instructor for the course using the format shown on instructional materials. Center the instructor name on the next double-spaced line after the course number and name.

Dr. Rowan J. Estes

Assignment due date

Provide the due date for the assignment. Center the due date on the next double-spaced line after the instructor name. Use the date format commonly used in your country.

October 18, 2020
18 October 2020

Use the page number 1 on the title page. Use the automatic page-numbering function of your word processing program to insert page numbers in the top right corner of the page header.

1

Professional title page

The professional title page includes the paper title, author names (the byline), author affiliation(s), author note, running head, and page number, as shown in the following example.

diagram of a professional title page

Follow the guidelines described next to format each element of the professional title page.

Paper title

Place the title three to four lines down from the top of the title page. Center it and type it in bold font. Capitalize of the title. Place the main title and any subtitle on separate double-spaced lines if desired. There is no maximum length for titles; however, keep titles focused and include key terms.

Author names

 

Place one double-spaced blank line between the paper title and the author names. Center author names on their own line. If there are two authors, use the word “and” between authors; if there are three or more authors, place a comma between author names and use the word “and” before the final author name.

Francesca Humboldt

When different authors have different affiliations, use superscript numerals after author names to connect the names to the appropriate affiliation(s). If all authors have the same affiliation, superscript numerals are not used (see Section 2.3 of the for more on how to set up bylines and affiliations).

Tracy Reuter , Arielle Borovsky , and Casey Lew-Williams

Author affiliation

 

For a professional paper, the affiliation is the institution at which the research was conducted. Include both the name of any department and the name of the college, university, or other institution, separated by a comma. Center the affiliation on the next double-spaced line after the author names; when there are multiple affiliations, center each affiliation on its own line.

 

Department of Nursing, Morrigan University

When different authors have different affiliations, use superscript numerals before affiliations to connect the affiliations to the appropriate author(s). Do not use superscript numerals if all authors share the same affiliations (see Section 2.3 of the for more).

Department of Psychology, Princeton University
Department of Speech, Language, and Hearing Sciences, Purdue University

Author note

Place the author note in the bottom half of the title page. Center and bold the label “Author Note.” Align the paragraphs of the author note to the left. For further information on the contents of the author note, see Section 2.7 of the .

n/a

The running head appears in all-capital letters in the page header of all pages, including the title page. Align the running head to the left margin. Do not use the label “Running head:” before the running head.

Prediction errors support children’s word learning

Use the page number 1 on the title page. Use the automatic page-numbering function of your word processing program to insert page numbers in the top right corner of the page header.

1

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