bar business plan in nigeria

Business Plan

How to Start a Bar Lounge Business in Nigeria + BUSINESS PLAN

by BusinessPlan 1 Comment

There is a major increase in the consumption of alcohol despite the so called financial recession that is been experienced all over the nation and the rising religious beliefs that kicks against the consumption of anything that contains alcohol like beer, wine, alcoholic beverages, etc.

Every part of the nation consumes alcohol, without regards to tribe, ethnic beliefs or background and religious stand; this means that the manufacturers of alcoholic drinks make nationwide sales and recent statistics shows a steady rise in the sale of these drinks.

Types of Bars

If owning a bar is a dream for you or a passion, one thing you must consider is out of the many types of bar that exist; which will you want to start up? This question may sound not serious but it’s a determinant of how much capital you will need to have, location for your business or the types of alcoholic drinks that will be sold in your place of business.

• Neighborhood Bar

When it comes to this kind of bar you don’t may not need so much money to start or your startup capital most likely depends on the location of this business; but on average you won’t spend so much of money here because it is not high class most of the time and the beers sold here are not too expensive. In an average Nigerian neighborhood bar a bottle of beer may vary from 250-400 naira depending on the brand that is been sold to the individual. In starting this bar you may just need the following to kick start:

• Sound system
• Cups and plates
• Any other thing that is added on this list is just an addition

The major purpose of starting a sport bar is for customers to watch sports and drink so the concern is that they are comfortable to drink and watch some sport. This is like what we call in Nigeria a viewing center but the difference is that alcoholic drinks are sold while people watch their favorite sports and sport channels. You need to prepare for this as you would prepare for a neighborhood bar and much more by adding more televisions and having satellite TV and constant subscription to keep the place lively and customers wanting more.

• Specialty Bar

In this specialty bar assorted drinks are sold from beer to wine, martini and other assorted drinks both alcoholic and non-alcoholic; snacks and appetizers are also sold here. In this kind of bar, your sale has a lot to do with how much you can package and present yourself especially because it is not the norm in this part of the world.

The difference between a club and other bar is that it is more like a party setting most of the time, with loud music, DJ, attendants, security, etc. they all serve alcoholic drinks

Setting up a club is more expensive others because of the modalities of fixing the place up, publicity etc.

In light of these, it is clear that the pros of starting a bar far outweighs the cons especially financially. Below are some of the few but necessary steps that one must follow to start up a bar in Nigeria. We will give a fairly generalized approach to starting a bar which can also be used by others willing to start-up something with similar operations with a bar

Steps to Starting a Bar Lounge in Nigeria

• Build A Business Plan

One truth that still stands is the need for a business plan and for this to work you must do adequate study on the business, market, customers and many more. Do a feasibility report on the business to know pitfalls, risks, peak/off peak periods, pros and cons of the business before you start.

Failure to have a business plan and doing a detail feasibility study can lead to deadly pitfalls and errors that can be catastrophic that have hindered people growth and this may lead to closure of the business. There are several helpful tips to help you successfully draft a business plan; here are a few:

– Make an outline of your chosen business concept in details. Avoid a summarized business plan. -you need to include detailed profit and loss analysis for the business, record every dime that you will spend or that will come. – What are the benefits of your present business location above others? List them. – What kind of help will you need in terms of staff? Write them down and how much they will be paid for their services. – Make an outline of all possible risks that may be encountered in the business.

When putting your thoughts and plans on paper be sure to be as clear as possible on the concepts for adequate communication. Make sure you outline what you are going to do, how you are going to do it and how much everything will cost to help you plan and prepare properly.

To write a business plan on starting a bar lounge business in Nigeria, call us at 07033378184 or via email: [email protected]. We will be glad to help.

• Business Structure / Type Of Bar

Before you put in money into the startup it is important to clarify the kind of structure you want to start; this means that you need to consider how big or how small you want to start and what category of the many kinds of bar you want to invest in. This will determine your location which will in turn decide how much you will spend in starting up the business. You have several choices as to how to start. Here below are a few suggestions on how you can start:

Purchasing an existing bar

To save yourself the rigors of starting afresh, you can buy up an existing bar. This saves you from the pain of failure even before you had the chance to really start up; one of the benefits of buying an existing bar is that it may come at a much cheaper rate than having to start on all over, because the person selling his business may be selling out of desperation of moving from one city to the other or other financial difficulty which will give you a higher bargaining power for a great deal. Here are a few tips you may need before buying the bar

• Do a lot of research about the business before you put your money; also research on the business owner, his personality amongst other things.
• Visit the bar a couple of time if not frequently without invitation, see how business fair there on a bad day, normal day and a good day. This will give you a fair idea of how much you stand to gain from buying over the business.
• Ask every question: ask the right question and also do not be bias about your question after experiencing first hand.
• Get contacts of other support staff like, chef, barman and so on.
• Be sure of the reason for sale of the business; you don’t want to fall into a trap of legal issues.
• Carry out a complete inventory before and after purchasing the business t be able to keep track of all that you have and the their state.

Starting one up from the scratch:

Despite the thought of starting your own from the scratch sounds interesting and fun you must remember that this process is usually a long and expensive process to go through; since everything will be fresh and done from beginning. There is a limit to which you can bargain unlike the option of buying the business over from an existing owner. All expenses here are subject to the current state of the economy not the state of the equipment and structure like the previous.

• Your Customer Base

Most of these points that have been listed so far are one building block upon another this helps to produce a finished product that will bring much financial gain and societal influence; so if one of these points is out of place it produces an unstable structure. In this point we will consider the customer in line with the location of the business. Your customer base cannot be the high and mighty in the society then the location of your business will be in a rural area. You have to be able to know who you expect to patronize your business and the proximity of these people to your place of business; putting in mind that if it is too far from them then your patronage will most likely reduce maybe by half.

You also cannot locate your business in a highly religious community and expect to thrive.

Know the alcohol trend; it is important to note the most wanted alcohol in the society so as to be up to date and attracts the nature of customers you want.

• Be Familiar With Your Competition

At this point it is important to note that this is not a brand new idea, so you should expect competition; possibly not so far from you. You need to know your competition and preempt them. Visit their establishment and see things firsthand for yourself; study their strengths and also weaknesses as this will help you to structure your establishment better and attract more customers and even their customer. Talk to the staff or the owner, a lot of people are willing to talk about their business even to their own hurt without knowing. Try this.

• Choose Your Own Winning Strategy

After studying your environment, the customers and ultimately your competition it is important that you draw out a take-down strategy. This strategy is a step-by-step approach on how to get all that you want and bring the customers that you want. Do not be afraid because the strategy may turn your competition to enemies but as far as you want to succeed in business you will hated.

Think of things to do in a bigger, better and faster way than your competition; this will give you the desired result.

Here is a list of few points:

Better customer service

Better prices for commodity

Adequate publicity

General increased customer satisfaction

Relaxed atmosphere

Business Registration

To avoid struggling with authorities immediately you kick off is to register the business with agencies that regulate businesses like this. Contact CAC (Corporate Affair Commission) for business name registration and you can contact Local Government Agencies to register with them. If your bar is high class you may want to contact fire, building and safety agencies to inspect and approve you structure. Also install safety gadgets like fire extinguishers and so on.

• Purchase Your Equipment

One important factor to consider is the purchase of equipment; you don’t want to buy what you don’t really need in your bar or buy what will get bad within a very short time because of quality. It is important to save for quality equipment and not be attracted by quantity or flashiness.

These are few questions you may want to ask before purchasing any piece of equipment. 

• Does the equipment improve the production and service of your bar?
• Is there enough space to fit this piece of equipment?
• Does this piece of equipment fit in with the concept and setting of your bar?
• Does the equipment meet your expectations and all standards for quality for speed, volume, and quality?
• How easy is it to operate by staff and how safe is it?
• What is the cost of maintenance and fixing in the event it gets spoilt?

Ø  Hire Competent Staff

To keep your business from crumbling, you have to employ competent and well trained staffers; take your time to hire them and if they are not delivering or performing their task you intend be quick fire them. You cannot keep staff at the expense of your business. You can also get people that have been in the business or have experience in the field. This would help your business grow because they can preempt the needs of the customers to the growth of the business.

To get these kind of people you can make post on social media, other media but most especially referrals works well in this case, because it saves you a lot since the person in question has got hands-on skills you need that was picked up from doing this kind of job along time.

Depending on the category of your business you can visit a bartender school to pick up one or two skilled individual.

Head hunting is also another way you can get competent staff but this raises red flags and can quickly put you among the hate list of other business owners

Promote And Publicize Your Bar

It is one thing to have a great place which usually speak for itself and have a great way of also creating referrals for you but if you want this to happen very fast then you need to do some publicity. If your customer service is impeccable then you are assured of word of mouth helping your business to grow but social media can also help too.

You can have video testimonials with pictures which will be posted on most if not all social media platforms; this will go a very long way and most people will give your place a try within a short time and if it’s as they saw on the social media then you are assured of having them as permanent customers

Many times you find yourself in a hard place dealing with trouble makers; at such point you may not want to get directly involved as the business owner or put your staff in such awkward position, so the need for one or two security personnel depending on the size of your establishment cannot be over emphasized.

This security is for the safety of lives first which cannot be negotiated and the protection of properties, to avoid unnecessary loses.

In conclusion, the ownership of a bar is not a business you want to just start and go to sleep. You need a lot of monitoring to do; you can employ someone whose job is to monitor but you must monitor everything that happens there. Records all ins and outs; because this business can increase you in every way e.g. financially, influence and connection etc. it is a business that brings income to you daily, from Mondays – Sundays all year round especially at month ends and festive period.

We are glad because if you have read this, then this is the first step to becoming financially free. Keep it up.

How to Start a Bar Lounge Business in Nigeria © www.businessplan.com.ng

Share this:

please can you forward this write up on how to start a lounge or bar business to mine mail.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Notify me of follow-up comments by email.

Notify me of new posts by email.

Business Ideas

How to start bar business in nigeria (secret guide).

One of the profitable businesses in Nigeria is a lounge or bar business also known as beer parlour business. Bar business is profitable because all Nigerians drink and they love to have a good time relaxing after the day’s job and during weekends. Although we have a huge number of Nigerians that drink alcohol we have other than some who do not drink.

But even at this Nigerians who do not drink alcohol still love to have a good time by drinking juice or Chapman or soft drinks as a form of relaxation. Asides from the huge demand for alcoholic drinks and non-alcoholic drinks in Nigeria as a form of relaxation, there are also foods like pepper soup, roasted fish, asun, and suya that are in demand in bars.

In Nigeria, bar business or lounge is lucrative as long as you get a few things right. Some of these things are location, customer attraction , customer service, and the ability to keep drinks and foods well. So far in Nigeria, I have visited a few bars, especially in Lagos, and what I can tell you their owners make money week in and week out.

When other jobs or work closes at 5 PM every weekday in Nigeria bar business begins at 6 PM and never ends till daybreak. It is said that they make more money during weekends as they open at 12PM and close 6AM. In a bar business, there are things you need to also put in place to make things run well.

Things like security and also rules and regulation for everyday customers because it is often said anywhere there is no law there’s no sin. I am saying this because I have witnessed some bars closed down all in the name of fights that got people injured or killed. Security, rules, and regulations protect you and your bar business from customers and the government.

Is Bar Business Profitable?

Beer parlour business is a profitable and lucrative business in Nigeria as long as you know how to attract your customers and retain your customers and you are able to get your drinks from the right places with favourable prices.

Whether it is beer, palm wine, cocktail drinks or alcoholic drinks, or non-alcoholic drinks as long as you know where you can buy these drinks at the lowest prices and are able to sell them at a higher price you will make huge profits. An example is a beer bought at N179 and sold at N250.

It is also profitable or lucrative because you make money from the business every day not only on drinks but on other businesses you operate in the bar lounge-like sales of food, operation of a relaxation center, and establishment of a football viewing center .

Capital Needed to Start Bar Business

To start a bar or lounge business in Nigeria you will need a capital of N500,000 – N2,000,000 as the capital you need depends on the area you want the business to be. If it is in a low-income area – a rural area the capital you will need to start the bar business cannot be more than N500k.

But if the area you want to set up the bar business in an urban area it will cost you more – probably up to N2M. This capital can be self-invested if you have the money or borrowed from a reliable source but my best advice here is that you start with what you have and as time goes by grow the business.

Equipment Needed for Bar Business

There are the equipment needed when it comes to starting a bar business, beer parpour business, or lounge business in Nigeria. These are:

1. Refrigerators

2. Wine shelves

3. Television

4. Generator

8. Wine and Beer cups

To put all the electric equipment in their right places you might need the services of an electrician and to put all the furniture in place you might need the services of a carpenter.

Drinks Sold in Lounge Business

Below are the different types of drinks you can sell for your bar business in Nigeria. These are:

2. Soft drink

3. Wine (Red and Other Kinds of Wine)

5. Cocktails

6. Water (Bottled)

7. Energy drinks

Now, let’s go on to discuss how to start and run a bar in Nigeria.

How to Start Beer Parlour Business in Nigeria

How to start and run a profitable bar business in Nigeria.

1. Get the Required Capital

When it comes to opening a bar business in Nigeria or a lounge business or a beer parlour business the first step you need to take is getting your capital. As we usually say capital is important in any business except of cause you’re into charity business. You need capital not just to rent a shop or space but also to buy furniture, lights, cooking equipment, and drinks.

And the larger the capital you invest in your bar business the bigger the profits you will make in the business. It is just like any other business in Nigeria as regards capital.

2. Rent a Shop or Space

When it comes to setting up a bar business in Nigeria you can either rent a shop or space. A shop is good in the sense that it permits your bar business to be on the side of any major road of your choice while space is good as it helps you to accommodate more customers in one sitting.

Basically, if you rent a space your customers will not need to wait for each other before they can have seats to relax and drink. If it is a shop you can have about 30 customers at a sitting but if it is a space you can have as many as 100 customers at a sitting depending on how big the space is and how you are able to manage it.

Asides from considering whether to rent a shop or space for your bar business you need to also consider the location where you want the bar to be. Remember your business is about selling foods and drinks to Nigerians. You cannot sell if your bar business is located where people cannot see you or find you easily.

Make sure any place you are renting for your bar business is a place where thousands of likely customers pass every day whether on their way back from work or on their way out of their houses.

3. Set up your Bar Business

After you have gotten your shop or space the next step you should take is to set up your bar. In setting up your bar you need to consider the positions where your wine counter will be, the kitchen, store, refrigerators, generator, and furniture (table and chairs) for customers. In this case, it is best for your kitchen and store to be in an area where people will have less access to.

Only your bar workers should have access to these areas. Let us quickly talk about the important equipment you will need to set up a bar business in Nigeria.

4. Buy your Drinks Wholesale

After installing the equipment in your bar and making sure everything is fine, proceed to buy the drinks for your bar. These drinks should be bought assorted so as to be able to satisfy each customer’s need. Also, it should be bought from wholesalers so that you can get the drinks at their lowest prices and to be able to sell at any price you desire.

Since beer is the cheapest alcoholic drink and the highest drink in demand at bars you can buy more of it than any other drink. Shoprite buys all its drinks from wholesalers sometimes even from the manufacturing companies itself. This is why their drinks are the cheapest compared to drinks sold in any other malls or shops.

Although Shoprite cannot be considered a bar business it still shows us how they are wise in their buying. All drinks (beers, wine, spirits, and champagne) should be bought and stored in a store with lock and key.

5. Start Selling Drinks

Since your business is different because you open at night instead of the day you can use the daytime to prepare ahead. During the day time, you can put all drinks needed for the night in the fridge and also go to the market to buy foodstuff for customers that will likely order some food alongside their drinks.

Food ingredients like, fish (croaker and catfish), goat head, pepper soup ingredients, and the like should be bought and kept in the fridge till they will be needed at night by customers. Note: Catfish should be kept alive for customers who like to point and kill.

On the evening of the first day of business, open your bar, and make the place lively by playing some loud music this will attract customers into the bar. Also, invite your friends and family to your bar to come hang out there.

6. Employ Helping Hands

Some tips on how to run a bar. Bar business can be very tiring especially when you have too many customers on ground to attend to at the same time so to reduce the stress you can employ other people that can help you run the business. If you cannot employ staff because of the inability to pay them salary, for now, you can employ your family to help and give them tips instead.

7. Keep your Bar Clean Always

Hygiene is very important in a bar. The inability to maintain this can cause unpleasant smells and this is not good for your customers and sanitation officers that will be coming around for inspection often. They can lock down your bar business just because of this so it is very important to keep the bar clean before and after the close of business.

8. Manage Bar Expenses

Expenses like electricity bills can be a huge expense if you run your bar business both on NEPA and generator so my best advice for you here is to cut off your business from NEPA and run only on gen – putting on your gen only during business hours.

9. Attracting Customers in the Bar

There are different ways you can attract customers to your bar business in Nigeria. Some of these are:

A. Give Good Customer Service

Although this sounds like a cliché good customer service is still scarce when you visit bars today. So you can attract more customers to your bar by just giving quality customer service to people who will be visiting your bar, especially the first-timers.

B. Provide Adequate Security

I talked about this briefly in my introduction. No one will want to be in a place where they are not sure of their security which includes their lives and property. You can attract customers to your bar by providing security in and around your bar. When customers know that they are safe anytime they come to relax they will always want to visit your bar.

C. Encourage Live Events and Parties

You can also attract huge customers to your bar business by encouraging and allowing people to host their birthday bashes and live events like comedy shows. For a start you can charge for a token for these events and as time goes by increase the charges. You will also be making profits by doing this because they will buy drinks needed for the events from you.

Bar business in Nigeria is lucrative if you can follow all tips given in this article. Remember that you can start small for now and as time goes by grow the business.

Recommended:

• How to Start Barbecue/Suya Business in Nigeria
• Top 10 Loans for Non-Salary Earners in Nigeria
• How to Make Money with Your Laptop in Nigeria
• How to Start Ice Block Business in Nigeria
• How to Start Zobo Drinks Business in Nigeria

📡Join Our Social Media Channels:

Facebook: theinfoWorth YouTube: Ralph Finance

How to Start Restaurant Business in Nigeria: Beginner Guide

How to Start Coffee Shop Business in Nigeria

Ralph Bamigboye is an Accountant. He is the owner of TheInfoWorth.com, NetWorthVerse.com and Finance Naija YouTube Channel. He has helped many individuals to start their businesses and make money online. How can he help you?

You may like

How Musicians Make their Money in Nigeria: 10 Ways

How to Make Money from Real Estate in Nigeria: 10 Ways

How to Start Toiletries Business in Nigeria

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Latest Posts

How to Start Video Game Center Business in Nigeria

Starting a video game center in Nigeria is very lucrative. It is a business that never dies due to its...

As a musician or artist in Nigeria, these are the most common ways you can make money.

How to Start Animal Feed Business in Nigeria

How profitable is animal feed business, the capital needed, livestock feed production process and more.

Entrepreneur: The Meaning, Myths, Functions, and Types

The meaning of entrepreneur, who an entrepreneur is, myths of an entrepreneur, characteristics, functions

37 Most Lucrative Business Ideas in Nigeria

This list comprises of different lucrative business that you can start in Nigeria from low to the highest

Top 10 Fast Moving Businesses in Nigeria

In this article you will learn what a fast business is and the top fast moving business ideas in Nigeria...

How to Start Egg Supply Business in Nigeria

How profitable of egg business, the capital needed to start, and the step by step guide on how to start

Top 10 Profitable Side Hustles in Nigeria

What is a side hustle, here are the most profitable side hustle businesses in Nigeria and how to start

The real estate business is a lucrative business and these are the best way to make money from it.

How to Start Dog Food Business in Nigeria

How profitable is dog food business, capital needed, and the step by step guide to start.

Trending Posts

The 10 Richest Black Persons in South Africa

The 10 Richest Women in South Africa

| Nigerian Educational Consult - samphina.com.ng

• Business Plan

Bar Lounge Business Plan in Nigeria

Bar Lounge Business and Financial Plan

Our Bar Lounge Business Plan in Nigeria is well documented and can also be used for, but not limited to:

• Grant Applications,
• Bank Loans,
• Proposal writing,
• Business Concept Note,
• Competitions e.t.c

Purpose of the Bar Lounge Business Plan in Nigeria

Benefits of the Bar Lounge Business Plan in Nigeria

The Bar Lounge Business Plan in Nigeria is beneficial because

• It helps in outlining the steps needed to achieve the business goals and ideas.
• It helps to articulate strategy to stakeholders who support the business.

Importance of the Bar Lounge Business Plan in Nigeria

The Bar Lounge Business Plan in Nigeria is important because

• It will assist you in making sound decision in the administration of the commercial enterprise which will make a contribution to the success of the business.
• It will additionally gives distinctive statistics on all components of the business, outlining the business desires and the steps required to achieve them.

Content of the Bar Lounge Business Plan in Nigeria

• Executive Summary
• Introduction
• Business Description
• Keys to Success
• Products and Services
• Market Analysis
• Our Target Market
• Pricing Strategy
• Competitor Analysis
• Sales and Marketing Plan
• SWOT Analysis
• PEST Analysis
• Operational Plan
• Management plan
• Financial Plan and Projections
• Financial Diagnostics

Download The Complete Bar Lounge Business Plan in Nigeria

𝐒𝐨 𝐅𝐚𝐫, 𝐎𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐥𝐚𝐧𝐬 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐁𝐞𝐬𝐭 𝐎𝐧𝐥𝐢𝐧𝐞

The Business Plan With the Financial Plan Will Be Sent to Your Email Address After Payment ( Quick & Simple)

CLICK HERE TO MAKE PURCHASE

  Contact Our Help Desk

Samphina Academy

Samphina Academy is an Online Educational Resource Center that is aimed at providing students with quality information and materials to aid them in succeeding in their academic pursuit.

• Next story  The Effect Of Manpower Development And Utilization In The Banking Industry: A Case Study Of Access Bank Ogoja Branch, Cross River State, Nigeria
• Previous story  Impact Of Finance On Church Growth: A Case Study Of Church Of God Mission, Igbudu District Headquarter, Warri

Computer Science Project Topics PDF

Mass Communication Project Topics PDF

Business Administration Project Topics PDF

Education Project Topics PDF

Public Administration Project Topics PDF

Banking and Finance Project Topics PDF

Accounting Project Topics PDF

Political Science Project Topics PDF

Economics Project Topics PDF

Public Health Project Topics PDF

Nursing Project Topics PDF

Marketing Project Topics PDF

Sociology Project Topics PDF

• Feature/OPED

Details of How to Start A Profitable Beer Parlour Business in Nigeria

Image Credit: Jumia Food

By Adedapo Adesanya 

One of the most profitable businesses that a would-be entrepreneur can establish in Nigeria is a bar business because many Nigerians like to be happy amid the sufferings and drinks, especially those with alcohol, provide that happiness option.

Related Posts

Like many other businesses, running a bar, usually called beer palour, has things one should put into consideration before venturing into and they would be highlighted in this piece.

The first consideration is interest. This comes in many forms. The interest of the entrepreneur will determine whatever mission and vision he or she has for the business. Without interest in the beer parlour business, a lot of things can go wrong.

Based on a number of factors, a beer parlour business varies is size; it may be small scale, medium scale, or large scale. A small scale can contain a maximum of 50 customers, a medium will take between 50 to 100 customers, and anything more than that means that is a large scale establishment. Once the would-be entrepreneur identifies what sort of beer parlour, he or she wants to run, issues like capital, location, and number of expected customers can follow.

This article will use a small scale beer parlour as a case study. 

Running a business needs money and to start a small scale beer parlour can between N600,000 and N3 million, depending on the location the owner wants to situate the business. This will cover rent up to a year and constructing the structure to fit the taste of the entrepreneur, with the different gadgets and instruments needed to run it smoothly like sound system, television set and others.

A good location is something to consider. For a small scale bar, which can house about 50 customers, it is very necessary to situate it where is accessible, where cars can park and probably in a serene environment because of entertainment.

A calm environment is the best place to situate a beer parlour. With this actualized, the beer parlour must be designed for comfort – this means that it must be conducive. If it is an open space, there will be need for fans, while in a enclosed space, it is necessary that the entrepreneur invests in more fans and air conditioning systems.

A beer parlour is a place of relaxation; therefore, there must be a good structure such as rest rooms, kitchens, lounges, roofing, flooring, and a working water system in place because people are likely to use the restroom often due to the constant consumption of beer.

The kitchens will serve as where other side dishes that augment the beer will be prepared. This is an additional means of revenue and also used to keep more people coming. Here, you have eatables ranging from meat, pepper soup, and other local delicacies.

Also, a well-lit store may be needed for drinks that have not been refrigerated yet based on demand. This will help keep the business in stock.

Equipment and Furniture 

In a beer parlour, the chairs must outnumber the customers. For a small scale with 50 customers, the entrepreneur has to make room for at least 55 chairs because of guests and tag-alongs. This may be complemented with 30 tables. With chairs costing N15,000 per dozen, the total amount to procure chairs for a small sized beer parlour should be N70,000 and with a market value of N4,000 per table, this amount to N120,000, giving a total of N190,000 for the chairs and tables.

Refrigerators are also needed (at least 2) in anticipation of high demand for beers, which most consumers prefer. Refrigerators are needed to cool the drinks. An average fridge costs N120,000 and two will amount to at least N240,000. Alternatively, an entrepreneur can go for chillers, in the same price range, which prevent bottles from breaking and losses for the business.

Another item needed is the television set and sound system; they serve entertainment purposes. A TV set can be purchased for as low as N45,000 (32 inch) and a sound system of like N15,000 are good to keep the customers entertained while ‘chilling’ at your bar.

You can also keep N100,000 for openers, glass cups, straws, and other miscellaneous items, including subscription for payTV services to show European Club football matches, which attract huge following.

Estimated Total:N580,000. 

Registering the business

A registered business gives it an authentic outlook, hence, the business should be registered with the Corporate Affairs Commission (CAC) under a name. In addition, all other entities that deal with consumption must be alerted in order to carry out routine checkup for health and service compliance.

Get A Wholesaler

The beer parlour business is a retail business and to get drinks at cheaper prices, it is advisable to get a wholesaler who will provide the drinks in large quantity.

A beer parlour business is a very demanding task, therefore, the principal must constantly think of ways to keep his or her customers satisfied, because the customers will determine the outcome to a large extent.

Setting up a profitable beer parlour business can be tasking but it can be done right by following the steps outlined above. You also have to make your customers feel at home to keep them coming back to drink at your place. You should constantly ask them things you need to improve on.

Standard Bank Sponsors UK-Africa Investment Summit

Kwara equips civil service with computers, others, adedapo adesanya.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

Nigerian Stocks Close Higher by 0.44%

Improved FX Supply Strengthens Naira to N1,558/$1 at NAFEM

Aradel, CSCS Sink NASD OTC Exchange by 3.4%

Brent, WTI Fall as US Crude Production Resumes

Unlisted Securities Exchange Drops 0.05%

Bunce, Four Others for AXA’s Innovation Exchange Programme 3.0

Naira Plummets 5.84% to New Low of N1,649/$1 at Official Market

Stock Investors Gain N178bn on Buying Pressure

Ecobank to Raise Loan Portfolio to Farmers by N70bn

Am very satisfied with your explanation

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

How Cartoons Serve as a Coping Mechanism for Stress

DLM Asset Management Hosts ‘School is an Asset’ Webinar

Niger Delta Communities Seek N505bn Damages from Shell

ICYMI: Face-to-face nominations, Surprise Visits, Dance Battles, and More in Big Brother Naija Week 7

IGR Deduction: FG Begs Aviation Unions for Dialogue After Protest Threat

Most People Don’t Know I’m an Introvert Despite My Energy—Yemi Alade

© 2024 Businesspost - Businesspost

• Tips for buyers
• Tips for sellers
• FAQ on Scammers
• Apps & Software
• Gadgets & Web
• Jobs & Career
• Movies & TV
• Arts & Culture
• Life Stories
• Aso Ebi Styles
• Ankara Styles
• Fashion For Men
• Love & Relationships
• Hobbies & Interests
• Family & Kids
• Health & Wellness
• Self-care & Beauty
• Agriculture
• Home & Garden
• Real Estate
• Animals & Pets
• Interior Decoration
• Food & Drinks
• Fitness & weight management

How To Start A Cocktail Business: Ultimate Step-By-Step Plan

Starting a cocktail bar is a very reasonable idea, because it is a fairly popular and promising business, so it is not surprising that it attracts the attention of entrepreneurs. However, in order to organize and give life to such a project, you need to make a certain investment and, most important, you need to have an effective cocktail business plan !

Now we will tell you how to start a cocktail business in Nigeria correctly, so that it will bring you decent profits!

Get a perfect business plan for your business on Jiji at the best prices!

1. How to open a cocktail bar : the benefits

• high profitability of business (up to 50%);
• quick return on investment;
• no need for a large staff;
• specific niche;
• high income due to margins on alcohol products;
• high demand for the cocktail bars;
• a relatively small amount of investment for the industry;
• possibility to grow your business.

2. How to start a cocktail business : e valuate the market and the idea

Ask yourself a few questions:

• Is there a great local market demand for my business?
• What is the level of competition?
• Why do I need to start a business in this direction?

According to experts, the cocktail business in Nigeria has certain growth prospects, because despite the economic crisis, people keep visiting places like these.

3. Create a good bar business plan

If you want to create a perfect business plan, check out these crucial tips for you craft a good business plan: 

• Sketch the detailed business concept. 
• Embrace profit & loss analysis to define the business profitability. 
• Determine the benefits of the chosen location. 
• Add a fully detailed overview of bar’s staff with all salaries. 
• Plan the potential business risks. 

4. How to start a cocktail catering business : deal with the paperwork

And now it’s time to get all the permissions:

• Get the permissions from the local government agencies.
• Pay a visit to the building and safety department.
• Register your cocktail bar’s name.
• Get an EIN (Employer Identification Number).
• Go to local Alcoholic Beverage Control.
• Get the food-service certificate.
• Complete a Special Occupational Tax with TTB.
• Start your cocktail bar’s record book.
• Settle things with the fire department.

5. Starting a cocktail bar : find a suitable location and the premises

In practice, it is quite inappropriate to buy a building at the initial stage. However, when drafting a lease agreement, it is recommended to immediately stipulate a possible purchase of real estate object in the future.

Find commercial property on Jiji in the ads of the owners without overpaying!

6. How to open a cocktail bar : buy the necessary equipment

In order to start a cocktail bar, you will need various categories of equipment:

• Furniture (tables, sofas, chairs, bar).

• Refrigeration equipment (refrigerators, wine display cabinets, bar equipment).

• Thermal equipment (ovens, stoves, heat showcases, barbeque makers and so on).

• Bar equipment (blenders, coffee grinders, mixers, toasters, juicers, and so on).

• Electromechanical equipment (vegetable cutters, bread slicers and so on).

Moreover, do not forget about washes, waste bins, cabinets, umbrellas for ventilation, scales, distribution lines, shelves, and so on.

Buy high-quality restaurant and catering equipment on Jiji at the lowest prices!

7. How to start a cocktail business : staff recruitment

For a small bar with 50 seats you will need to hire:

• 2 bartenders.

• 4 waiters.

• 2 dishwasher cleaners.

• 2 guards.

• Accountants.

• Administrator.

Find the experienced bar staff on Jiji – choose the best of the best employees here!

8. How to start a cocktail business in Nigeria : make the menu, organize the supply

To determine what to create a menu from, you can check out the proposals of your competitors. When the menu is ready, you should decide on suppliers and adjust supply channels.

It is recommended to conclude exclusive contracts with one reliable and reliable supplier for certain categories of deliveries that provide the main menu.

9. Starting a cocktail bar : plan your promotion

To promote the bar, you can use various marketing tools:

• advertising videos in the cinema;
• network promotion;
• billboards;
• business cards, flyers or booklets with a menu;
• event marketing;
• advertising in the media;
• advertising on the radio.

An advertising in social networks, focused on young generation is a very effective method. As part of social network promo, you can hold campaigns like “happy repost”, “review contest”, etc. This tool is aimed at attracting an additional audience to your cocktail bar.

Find the high-class advertising specialists on Jiji !

10. How to open a cocktail bar : startup summary

• Furniture: N200,000.
• Drinks: N250,000.
• Rent: N500,000.
• Food stuffs: N100,000.
• Other expences: N200,000.
• Total: N1,250,000.

How lucrative a cocktail bar business in Nigeria can be?

Bar business is one of the top 5 most lucrative businesses in Nigeria that you can start with a little investment and turn to a big enterprise.

Let’s find out how much money you may be making in a carton of beer, to see if that will encourage you enough!

A carton of bear contains 12/24 bottles sales for N2, 300 or N4,600 at cost price. Selling each of them for N200/N250 makes about 250 x 12 = N3,000.

So, your income per carton is N700. If you sell 10 cartons a day, you will make N7,000. Being multiplied by 24 days (except Sundays), that gives N168,000 in a month.

For the expensive cocktail bars, we have that a carton of beer goes for N2, 300 at cost price. This can be sole for N500 per bottle.

So, N500 x 12 = N6,000. So, you gain N6,000 – N2,300 = N3,700. If you will sell 10 cartons, you will get N37, 000. Imagine you are doing it daily for 30 days!

YouTube No Description

Install free updated Jiji app now – be the first to get the best deals on Jiji!

• advertising
• business plan
• recruitment

I love to always be in the epicenter of the events, and then tell the world about it in the most diverse forms.I believe that many rules are created in order to break them in an attempt to create something new.Many of us sometimes need to stop for a moment, perhaps lose something in order to rethink our existence and understand in which direction we need to move.In addition to blogging, I am fond of music composing, traveling, self-studying and meditation. I sincerely believe that if you go your own way and listen to your inner voice, you will definitely come where you were going!

Related Articles

How To Start A Printing Press Business

How To Start A Fish Hatchery Business In Nigeria

The Forbes Top 10 Black Billionaires In The World

How To Fund Your Domiciliary Account In Nigeria

Most interesting, two piece ankara styles you will love, stylish ankara top and trouser combinations you should try, trending ankara short and pencil gowns, popular posts, how to know if someone blocked you on whatsapp, all you need to know about nfts, editor's choice.

Best Toothpaste To Get Rid Of Bad Breath

Popular Nigerian Meals That Are Harmful To Your Health

How To Reduce Menstrual Cramps

Average Salary In Nigeria! You Will Be Surprised

List Of Anti-Aging Foods For Younger Looking Skin

Celebrities Who Have Gotten Vaccinated Against COVID-19

• Member Login

How To Start Beer Parlour Business in Nigeria or Africa: Complete Guide

How To Start A Lucrative Beer Parlour Business In Nigeria Or Africa: The Complete Guide | Image: Pixabay

All across the world, beer is widely consumed. According to historical reports, China has been producing beer for well over 7000 years. It is the third most popular drink after water and tea, and the highest alcoholic beverage in terms of consumption. As a result, the global brewing market continues to enjoy massive growth over the years.

In 2017, the global beer market was valued at about $593 billion, and it is expected to grow at a CAGR of 1.8% within 2019 and 2025 to reach at least $685 billion. Individual countries of the world generate millions of dollars from the beer industry, with China taking the first spot with about $85 billion generated from 45.7 billion litres in 2019. China alone holds 20% of the global alcohol market value. They are followed by the United States, which produces over 21 million kilolitres of beer per annum. Other major producers are Brazil, Mexico and Germany.

However, the situation is different with exportation. Statistics reveal that Czech Republic generates $330.6 million per annum and a CAGR of 2.1%, making the country the biggest exporter of beer worldwide. They are followed by Denmark ($276.5 million) and China ($255.3 million). On the other hand, the United States and France spent $5.9b and $1b respectively on imported beer in 2019.

Although there is an increase in health awareness in the country, Nigeria currently produces 17.72 million hectolitres per annum. Going by available statistics, reports say the volume is bound to grow to 53 million hectolitres at a CAGR of 6% within the next ten years. More so, the regular competition between major bigguns in the Nigerian brewery industry such as Guinness Plc., Nigeria Breweries and others, has festered the market value of beer in the country.

Despite the competition, however, a beer parlour business remains a lucrative business in every part of Nigeria, ranging from cities to villages. Nigerians have a strong relaxation culture, and most people prefer to ‘relax’ with a few bottles of beer after a workday. In 2016, Nigerians spent over N203 billion on beer and South-South states such as Delta, Edo, Bayelsa, Rivers, Akwa Ibom, and Cross River, were at the forefront. In essence, the beer parlour business is a highly lucrative one with steady demands. If you’re planning to start a lucrative beer parlour business in Nigeria, here is a detailed step-by-step guide to help you.

See Also: How To Start A Lucrative Egg Hatchery Business In Nigeria: The Complete Guide

What Is Beer?

Beer refers to the alcoholic drink brewed mostly from cereal grains such as barley, rice, maize and wheat. While brewing, many other substances such as hops, fruits or herbs may be added, depending on the brand in question. Although beer is generally alcoholic, the alcohol levels may range from as low as 0.5% to as high as 40%! The commercial brewing of beer is common in most parts of the world, and large companies have made their mark with the production of beer.

What Is A Beer Parlour Business?

A beer parlour business involves retailing beer in bits, typically in bottles and cans, to everyday consumers. In many parts of Nigeria, beer parlours are major relaxation centres where people go to unwind after a hard day’s work. The beer parlour is often a reasonably large shop that can contain about 20 to 50 customers at a time. Beer Parlour owners add side attractions like entertainment and foods like pepper soup to make the service complete. In more modern parlours, an air conditioner system is installed to make the buyers feel comfortable.

See Also: How To Start A Lucrative Potato Flour Production Business In Nigeria: The Complete Guide

Business Opportunities In Beer Parlour Business In Nigeria And Around The World

A beer parlour business creates windows of opportunities in the following categories:

1). Selling And Bartending Services:

Every beer parlour requires the services of smart people who can attend to customers without losing track of sales. This is especially important in large beer parlours where customers run into hundreds, particularly at weekends. Sales personnel or bartenders are needed to drive the activities of the business regularly as customers come in.

2). Food Production:

Since beer is a subsidiary of the food and beverage industry, it is not out of place for beer parlours to add snacks and meals to their services. As a matter of fact, in most beer parlours in Nigeria, the people prefer pepper soup, asun, goat meat and other assorted dishes with their chilled beer. A beer parlour business will require the services of cooks to undertake this.

3). Distribution:

The supply chain from manufacturers to local retailers and beer parlour business owners is operated by young, agile distributors. They deliver beer in volumes of crates to beer parlours across the country, and that keeps them employed.

Facts And Benefits Of Beer

Contrary to popular opinion, beer holds certain health benefits. They include:

• Beer is low in calories and helps to check body weight.
• It also improves the cholesterol level in the body by flushing out the LDL, also known as bad cholesterol.
• Unfiltered beer is rich in Vitamin B, which helps to protect the heart and keep it healthy.
• Beer contains Xanthohumol, a flavonoid found only in hops, which fights cancer-causing enzymes.
• Beer keeps the body light and, contrary to popular belief, it does not give ‘beer belly’ if consumed in moderation.
• Beer aids digestion because it promotes bowel movement.
• Beer protects against mental diseases such as Parkinson’s and Alzheimer’s diseases.
• A University of Ontario research proved that beer reduces the risk of developing eye cataracts.
• Beer is very low in sugar. It reduces the risk of having Type-2 diabetes.
• Beer boosts healthy bones.
• Beer contains Lactoflavin and nicotinic acid, which help to cure insomnia.
• The antioxidant constituents of Vitamin E in beer slow ageing.
• China, USA, Brazil, Mexico and Germany are the highest producers of beer.
• In Nigeria, Delta, Edo, Bayelsa, Rivers, Akwa Ibom, and Cross River states are leaders in beer consumption.
• The world’s most expensive beer, Allsopp’s Arctic Ale, sold for $503,300.
• April 7th is the United States National Beer Day.
• There are over 7,000 breweries in the US alone.
• A refrigerated beer can last as much as two years after its expiry date!
• In Ancient Egypt, beer was first consumed by women. The men drank wine.
• The oldest beer brewery in history dates back to 1040 BC.

See Also: How To Start A Lucrative Sesame Cake Production Business In Nigeria: The Complete Guide

How To Start A Beer Parlour Business In Nigeria: Step-By-Step Guide

1). prepare a business plan:.

For a start, you need to prepare a business plan which will include all your expenses and start-up capital. All major decisions and steps to take should be included in your business plan, so you can always check and regulate your expenses from time to time.

2). Select A Suitable Site:

The location of a beer parlour could make or mar its success. Whether you’re in a town or village, make sure your beer parlour is located in a busy area and, specifically, a strategic position where people will not have to struggle to find you. Set the pub with enough decorative fittings to make customers feel comfortable.

3). Procure The Necessary Materials:

Having located your beer parlour at a suitable site, you need to invest in devices and materials including a generator for power supply, a refrigerator, chairs and tables, tumblers, a TV set, a sound system, air conditioner or fans, and plates if you plan to add edibles to your services.

4). Network With Suppliers And Stock Up:

After preparing your parlour, it is high time to stock it up. You should network with manufacturing companies and wholesale distributors with favourable prices. Buying from large wholesale distributors or directly from manufacturers reduces the costs by a wide margin.

5). Hire Sales Personnel:

You need the services of salespersons, cooks and errand personnel. The size of your staff depends largely on the scale at which you choose to operate as well as how many customers you have.

6). Register Your Business:

For smooth operation, you should register your beer parlour business with the Corporate Affairs Commission. Registration has been made easy online. Once you’re fully registered, your beer parlour business is set to begin operations. To make things move faster, you could run ads on local radios.

See Also: How To Start A Lucrative Frozen Shrimps And Prawns Business In Nigeria: The Complete Guide

Challenges Of Beer Parlour Business In Nigeria

• Stiff competition in the brewing industry.
• High start-up costs
• Distrust between beer parlour owners and employees.
• Exposure to physical danger since fights are common in local pubs.
• Occasional low sales.
• Possibility of selling on credit and running into debts.
• High costs of rents in cities and towns
• Erratic power supply in the country.
• High maintenance cost since materials such as tables and chairs can get damaged by customers.
• Delivery delays from distributors

See Also: How To Start A Lucrative Supermarket Business In Nigeria: The Complete Guide

To Sum It Up

Beer parlours may have sprung up in almost every corner of major cities in Nigeria, but there is still a vast expanse of opportunities for prospective investors.

The beer parlour business in Nigeria can be a lucrative and profitable venture to start-up, due to its vast market demand and on your ability to build a wide sales network. If you’re looking for a lucrative business to venture into, the beer parlour business in Nigeria is a great option to explore.

Trying To Secure A Business Loan? Finance? Or Investment? You can now greatly increase your chances of getting the loan/investment you need with our bank and investor ready professional MBA standard business plan writing service. Writing a bank and investor ready professional beer parlour business plan can be challenging. If you need a professional and affordable business plan service, StartupTipsDaily’s MBA standard professional business plan writing service is perfect for your small business. All you have to do is request an understanding of your proposed business model, and you’d have a professional MBA standard businesses plan ready for you anywhere within 5 to 14 days. You can click here to get started with using StartupTipsDaily’s professional business plan writing service to create the perfect business plan that’d get accepted anywhere.

What are your thoughts on how to start a beer parlour business in Nigeria? Let me know by leaving a comment below.

Like Loading…

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• About the Organization
• Event Calendar
• Patrons and Matrons
• The Entrepreneurs Assembly
• Entrepreneurship Bootcamp
• Reality TV Show
• Mission 1 Million Entrepreneurs
• A.Y.E Annual Convention
• Entrepreneurship Village
• Entrepreneurs Trust Fund
• Apply for Membership
• Partnerships
• Volunteer Opportunities
• Events Highlights
• A.Y.E. in Action
• Press Releases
• Contact Offices
• Contact Form

• Privacy Policy
• Terms of Use
• Blog Articles

How To Start A Lucrative Bar Business In Nigeria

Bar business is on the list of top five lucrative businesses that you can start with low capital and grow big. But, there is a question of; how? There are many patterns of running a bar, some common, some expensive.

First of all, let’s analyze how much you may be making in a carton of beer, to see if it is encouraging enough.

There are 12 or 24 bottles per a carton. You may buy a carton for N2,300 or N4,600. And sell them for N200 or N250. Calculating from the latter, 250x 12=3,000. That means you have made from a carton N700. Now if you sell 4 cartons a night, you have made N2,800.

This analysis is for the common type of bar business. For the expensive type, the analysis goes like this-

A carton- N2,300. Price per a bottle-N400. 400×12 =N4,800. If you sell 4 cartons a night, you will have N19,200.

SEE ALSO: How To Start Fast Food Restaurant Business In Nigeria

This analysis is strictly on what you will make from the drinks, there are a whole lot of other things that would bring more money. You will see them down the line of my discussion on the process of starting both the common, and the expensive bars.

1. The Common Bar Business

Three out of five streets bear witness of the proliferation of bar . Its competitive status is also undeniable. Therefore, it requires some strategies to win customers and keep them. Which starts from knowing exactly what your customers want, and how they want it.

The first thing to consider before every other thing is the location. The amount of people who live, or come around your location will determine the inflow of people. And the inflow of people will determine patronage. So, get a place with this prospects in view.

Get a good name

It is important that every business has a name that distinguishes it from others. And bar isn’t an exception. Therefore, make a simple name that people will have no trouble calling. If anyone has to meet anyone in your bar; it’s an easy call.

Bar activities always happen in the night, which means, you need a backup generator in case the usual thing happens, (power failure) and to  keep other necessities that require electricity in their place.

Refrigerator

Another crucial part of it. They always ask: is it cold? A good refrigerator will answer that question. Some alcohol beverage are better served chilled, and that is one the purposes that a generator would serve. There should not be an excuse of power failure.

It triggers ones mood of relaxation and extrovertism. Sometimes, there could be a need to shake it off, (dance) and music will serve the purpose. However, the type of music to be served may depend on your location and the type of people who patronize you.

Drinks are better served with meats, fish, or pepper soup. You may not have to serve them all, but choose any that will satisfy your customers. Point and kill, and pepper soup are better options, because they contain pepper, and are always hot. Moreover, smoke fish, and barbecue are popular choice. If you cannot do it all by yourself, make a franchise, get people who specialize on any of those, and give him, or her a stand.

Football matches

Get connected to a digital TV network. Nigeria is a football nation, most of the people who drink, may want to do so while seeing a football match. If your bar does not have such a facility, your customers will look for another place they could have it.

SEE ALSO: How To Start A Football Viewing Center In Nigeria

The price of a drink 

Another thing that could draw people close, or chase them away is how much they are paying for a bottle. If they find a little difference in price “nearby” that favors them. They may be tempted go there. So, the best thing is to make the price as affordable as possible.

2. The Expensive Bar Business

The differences in the process of setting up a “common bar”, and “expensive bar” isn’t much, but matter. In expensive bar, the location has to be in a serene environment.

It may use the setting of a hotel bar, even though it’s just a bar. This is because, people’s lifestyle differs, some like it where it is cool. So get a quiet location, and set it up in way that fits the interest of the cool guys. Every of the aforementioned steps should be taken in setting up expensive bars, yet some other additions.

Air condition

Unlike the common bar, you need to make the atmosphere conducive through air conditioners.

Adding more fun to drinks. Set up games like snooker, squash etc. Make sure you have a specious indoor place for the bar to accommodate all the items.

NOTE: The money paid for drinks does not cover for games, if any customer wishes to play, he pays. But you will have to decide on price per game.

SEE ALSO:   How To Start A Computer Game Center

The common bar doesn’t have rules for smoking, in fact everything goes. But here, you need to establish a (to be or not be) rule. Some people may actually come to your bar because it’s a non smoking bar. Others may not come because they would not be allowed to smoke. Your decision is a standard you have chosen to be known by.

Add wine to your menu

Since choices differ, it would be appropriate if you put wine in your bar. A lot of people would appreciate having something different from beer or gin.

Related Posts

• Other Victories For the Insane Desires Ports Blackjack On the web
• Insane Pride Video slot Gamble 100 percent free Slot machine
• Deuces Nuts Casino poker Totally free Instantaneous Play Game Desktop computer Apple’s ios Android
• Best On-line casino Bonuses & Sign-Right up Also offers Within the September 2024
• Better No-deposit Bonus Canada Free Real cash Incentives

U are really doing a good job here. Jst came across ur blog this morning thru google while searching fr how to start up a pure water production. i want to start up one but so clueless about it.planning on working on any pure water factory fr at least 6mnths.Thnks a lot fr helping confused potential entreprenuers like me.am glued Will surely contact ufor more informations Mrs O

Log in to Reply

Thank you ma'm, we are here to help, whenever.

Hi Samuel, please I am thinking of buying lands in Ikorodu so I can invest into real estate what's your opinion on Ikorodu and Estate there?

Ikorodu is fast developing and Estate investment wise. The inflow of people from other parts of Lagos to Ikorodu is encouraging, that means it's a good investment idea. Sorry for the late response Teresa.

Hi thanks for the enlightenment. I stumbled upon this while searching for how to set up a sports bar in PH. How about licensing, regulatory agencies you may be dealing with on a regular basis, fees etc?

This is really a nice business.. There are lots of ways to make money and this is one of them. Thanks for this.

Hi… I want to start an hotel business (including a bar and some other stuffs) but i need an idea of starting it or maybe motivation

Darlin what I need is how to be a wholesaler in wine business. Kindly give me some hits

Add a comment Cancel reply

You must be logged in to post a comment.

Hot Questions

Latest answers.

Great to see you have a guide on poultry farming. I came across your site and the eBook is very...

Fantastic eBooks. Thanks for delivering as promised, and it was a great eyes opener reading through it. I can adapt...

I am a charcoal and cashewnut export of long standing. Export market is very different from local market, what we...

Even if you join leading online marketplaces, you still have to ship to them to ship to the customer. The...

Please in respect to the feed formulation mentioned above, I don't get the full meaning of Boss and I want...

Dear Opeyemi, please can I be able to reach you privately?

Good one bro

Wats your email pls. I m interested in being a broker

Login or Register

• Login with Facebook
• Login with Google
• Click here to sign up with Email

By clicking "Sign up" you indicate that you have read and agree to the privacy policy and terms of service.

Reset Password

Edit profile.

How to Start Bar Business in Nigeria

How to Start Bar Business in Nigeria | Starting and running a bar business can be an excitement for any Nigerian who want to venture into bar business, and should be eager to give all it takes to succeed in bar business in Nigeria. In bar business, there is some sort of entertainment, leisure, activities, including games. Bar business means a lot of things, that is you have to be taking your time in preparing what your customers will love to buy, making transaction with you customers, both of your customers you are serving and those, who supply products to your bar business. You should also ensure that you settle every one of your customers who felt dissatisfied with your business, because without your customers, you cannot be there. More so, there are different types of bar businesses you can start in Nigeria, but before we get to that, let us look at those things that are important and necessary in starting bar business in Nigeria.

Things you need to consider before starting you bar business:

Secure your bar business license:

You need to obtain license that will allow you to operate bar business in Nigeria. Of course, there are different rules that regulates the process of obtaining your bar business license, and it differs from state to state and cities. In your state or city , you are advised to visit your state Alcohol Beverage Control Office, make enquiry at the office, on what licenses you should obtained that will accredited you to sell alcohol beverages, should you want to serve alcohol beverage like beer and hard liquor, and wine and spirit. If you intend to sell fast food, like pepper soup, sandwiches, you should also endeavor to obtain license for this. And more so, should you want to sell food in your bar other than these fast foods, then you have to get approval from your state, and one of the ways of obtaining this approval is to enroll in approved course on food safety. And please note, there will be a time frame that you will have to wait before getting these licenses to start your bar business in Nigeria.

Your start-up capital:

Taking into consideration what will cost you to start your bar business is a good idea and this is very important process, if you want to invest properly in bar business in Nigeria and recouped your investment. And gain, note that you may not likely run your bar business alone, therefore, you may wish to employ the services of a manager and/or an accountant to manage your business to profitability, and do not forget that good management is what determined business success, and you should not play with this fact . Having settled with this, find out how much money will take you to start your bar business, and the cost of starting your business should include materials such as, freezers, display cases and shelves, drinking glasses, cutleries, dishwashers among other bar business materials. You should add kitchen equipment cost, in case you want to sell pepper soup, sandwiches, snacks etc. the rent for the shop, the cost of electricity, air conditioning, phone, heating, etc, should be added

Accordingly, the cost of maintenance and safety devices and security system should all be included, and total everything and determine how much will cost you to start bar business in Nigeria. You also have to consider your staff salaries, and accounting support, and marketing, as well as insurance cover and legal services maintenance. Once you arrived at the total amount, calculate ten percent of the total amount and include it as miscellaneous material cost that you cannot figure out at the moment.

Your bar business flow must be tracked:

The purpose of starting your bar business was to make profit; after all, this is the aim of every business. Therefore to achieve this objective, you have to put your eyes down and know how your products, such as foods and drinks are sold, and where the money is going, this is very important. You are expected at this level to put up a system from the very beginning of your bar business. It is a known fact that in bar business, money gets first into the hands of the waiters and bar attendants before it finally gets to the casher. In view of this, you are duty bound to create a system that will allow for effective movement of money in your business in such a way that will protest the business from theft. Above all introduce ‘no credit policy’ to discourage the vulnerability of giving your products away free of charge .

Locate the right location:

It will be time, you look for the right location for your bar business. Features to be looked for, in the location of your bar business should include; safety and good parking space. More so, the kind of bar envisaged to start will largely influence the selection of your location. You are expected to also consider the exterior and the interior of your bar, where such things like the size of the bar, and the colour, design, as well as materials used in building the place. You should note that the location you choose for your bar business will have certain impact in the community at which your bar is located. It can give life to the area, and pull towards the area traffic of people and cars.

You should be careful in choosing your location, because it is likely to attract some kind of customers who will patronize your business and cause it to boom hence, making huge profit in return . Your bar location can determine the name of your business in such a way that will make your bar popular with inclusive concept. For example, you locate your bar business in a passageway, you can then named it; ‘The Bar at the Passageway’. Another important thing you need to note in choosing your bar location is that, if you choose a place that makes the accessibility of your bar hard, it simply means that you will have to do enough advertisement and marketing to attract customers. Hence, with the above information, you can successfully start your bar business in Nigeria. 

Related posts:

• 12 Best Construction Machinery for Business
• 20 Best Profitable Car Business Tips
• 21 Basic Requirement for University Establishment
• A Guide to Running a Free Hoarder Cleanup: Restoring Order and Providing Support

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

How to start a beer parlor business in Nigeria

Nigerians drink beer a lot. Many Nigerian men enjoy relaxing after work, at a beer parlor to gist with their male friends. A beer parlor business is a very profitable business in Nigeria . If you start this business, you will definitely make massive sales every day.

• How to start selling on Jumia (Complete guide)
• 10 Cheapest businesses to start in Nigeria (2024)
• How to become a car dealer
• How to start a hotel business in Nigeria
• How to start poultry farming business in Nigeria

If you sell 300 bottles in a day, you can make N50 x 300 bottles = N15, 000 in revenue. In a beer parlor, you have to sell other meals such pepper soup and snacks. This increases your profit margins daily. A beer parlor business in Nigeria is easy to start.

Step to start a beer parlor business in Nigeria

This is a complete guide to starting a beer parlor business in Nigeria:

1. Prepare a business plan for your beer parlor business

A business plan is important for a beer parlor business in Nigeria. A business plan is a written document that describes in detail how a business, usually a new one is going to achieve its goals. Know that a business plan lays out a written plan from a marketing, financial and operational viewpoint. A business plan is a written description of your business’s future. A business plan is a document that describes what you plan to do and how you plan to do it.

Write out a business plan, for every stage in setting up and running a beer parlor. This will help you avoid any careless mistake, which will make you lose money.

2. Select a good location

To ensure success in a beer parlor business in Nigeria, you must select a good location. If you choose a location where people do not frequent, you will have no customers. Make sure the location you choose is safe, comfortable and easily accessible for your customers.

3. Register your beer parlor business

Make sure you register your beer parlor business at the Corporate Affairs Commission . This is a vital step in setting up a beer parlor in Nigeria. The entire process for registering a business name  normally takes 1-2 weeks, depending on the workload of the CAC and other factors. Registration costs about 10, 000 naira or more. The cost of registration depends on the type of business you want to register.

To search for a business name on the CAC website, visit CAC website. You will be presented with a form to type the name of the company you want to search for. Enter the company name without the “Limited” or “Ltd”. Check the “I am not a robot” CAPTCHA and click submit. You will be presented with the status of the company. This indicates if the business name you want to register is available. If it is available, register your business. If not, choose another business name and register your name.

4. Get sufficient capital

Capital refers to the financial resources that businesses can use to fund their operations like cash, machinery, equipment and other resources. All businesses must have capital in order to purchase assets and maintain their operations. You need capital to start up a beer parlor business in Nigeria. You can get funds from family, friends and loved ones. And you can also work and save money to start up your business. A good option is to borrow from financial institutions in Nigeria. There are many loan options in Nigeria .

5. Buy a refrigerator

You need to buy a good refrigerator. You can buy more refrigerators as your beer parlor business grows.

When your business becomes more established, you’ll be getting free branded refrigerators from beer companies as promotional items. These beer companies will want you to use the refrigerators for their products.

You may get different refrigerators from different beer brands. You can buy a refrigerator online on ecommerce websites such as Jumia and Konga. And you can also buy your refrigerator at the nearest retail shop or market nearest to you.

6. Buy chairs and tables

You have to buy strong plastic chairs and round tables. Make sure you get the original chairs and tables from good brands. Do not buy fake chairs and tables and tables as this might cause embarrassment and injury to your customers.

Chairs and tables of high quality are quite expensive but are better, safer and cost effective.  Buy as many chairs and tables as you need.

7. Buy cups

You need cups to serve beer. Buy good glass cups that your customers will enjoy using.

Always keep your cups in good shape by cleaning them regularly. Buy other things you think you might need in your beer parlor.

8. Do the necessary fittings

Get a carpenter, electrician and other artisans to help you add the necessary fittings for your beer parlor. You should also get standing fans, ceiling fans or air conditioners. This will ventilate your beer parlor.

9. Hire staff

Staff refers to all the people employed by a particular business. You cannot run a beer parlor business in Nigeria all by yourself, you need to hire people to work for you. You need staff that will buy drinks, serve customers and also collect payments from customers.

And you also need cleaners who will help you keep the beer parlor clean and in good shape. Employ sales girls / boys to work at your beer parlor. The number you need depends on how big your beer parlor.

10. Buy a generator

You need to buy a generator for your beer parlor in Nigeria to grow. Nigeria is a country plagued with bad and unstable electricity supply. A generator helps keep your beer cold at all times, and your beer parlor well ventilated.

11. Find trusted suppliers

Find trusted suppliers that you can develop a business partnership with. These suppliers will supply beer anytime you need it, and as often as possible. Buy different brands of beer, especially the popular ones like Gulder, Star, Stout (Big and Small), and Heineken. Then, buy others in a lesser quantity. You will serve a broad range of customers and make more money.

Don't miss a thing.  Follow us on Telegram and Follow us on WhatsApp . If you love videos then also  Subscribe to our YouTube Channel .  We are on Twitter as  MakeMoneyDotNG .

About the author

Blessing Eji

Blessing Eji is a freelance writer, blogger and social media manager. She works as a content creator and curator for brands and local businesses. Follow her on Twitter @EjiIfeoluwa

You may also like

How to start a footwear business in Nigeria

How to start a laundry business in Nigeria (Dry cleaning business)

How to start your own web hosting business

How to start a cosmetic business in Nigeria

Most lucrative businesses in Nigeria (2024)

How to start a recharge card printing business in Nigeria

How to start egg supply business in Nigeria

How to start a wholesale provision store in Nigeria

How To Open A Bar

1. Decide what type of bar you want to open

Create your concept

2. Identify your business structure

3. Create a business plan

Identify your customers

Analyze your competition

Choose your strategy for overcoming competition, 4. find the ultimate location.

Decide on the size of your establishment

5. Sort out the paperwork

Secure permission from the local government agencies.

Visit the building and safety department., brainstorm and register your bar’s name..

Obtain an Employer Identification Number (EIN)

Can be done online via IRS (Internal Revenue Service) website. You’ll need this number for most of your licenses and permits, and all tax documents.

Visit your local Alcoholic Beverage Control

Obtain food-service license

Complete a Special Occupational Tax with TTB

You will have to register with TTB at the federal level before you begin selling any alcohol. You can get all the information you need on their website.

Start your record book

Settle things with the fire department.

5. Design your bar

Plan your menu

Get a POS system

Choose the right equipment.

6. Stock up your bar

Build up the relationships with suppliers

7. Draft your team

Set up salaries

Find and hire the right candidates

8. Open your bar

9. Promote your bar

You know your place is awesome. Your mom thinks it’s awesome. Now let’s make the whole neighborhood think so as well!

Spread the news via social media

If your bar does not have a Facebook page these days, it is basically non-existent. Make sure you have created a custom page header that fits in the style of your bar; have some cool, high-resolution pictures of the menu and interiors in the albums; opening hours and location on the map stated.

To grow your social media following, offer some small perk for customers who will like your page on FB or follow you on Instagram e.g. free snack.

Invite online influencers to your opening

While attracting journalists and media might be a little tough for a small bar, inviting a few popular online personas (bloggers, vloggers, instagrammers etc) to live cover your big night may bring you the same buzz levels. And attract journalists afterwards.

Offer a complimentary appetizer to first 25 people to share your post

Offer a secret deal to social media followers

Enlist a special drink/food on the menu that any of your followers can order in case they do some social media action e.g. post a photo and tag you; write a special status etc.

Gauge the anticipation in advance

Reach out to your local media, covering lifestyle and restaurant business, in advance offering an exclusive sneak-peek inside your venue.

Start a happy hour

Offer special deals through group buying platforms

Post a discounted deal at sites like Groupon and LivingSocial for a limited amount of time to attract new visitors. If they like your service, they will spread the word for you!

Collaborate with other businesses nearby

Ask a bookstore to nail your posters in exchange for placing their leaflets on your tables. Offer a pizza delivery to give away your cards in exchange for doing same. It’s a win-win option for both parties.

Hold a “beat the clock” contest

Next Friday announce that you’ll start selling beer at half price from 8 pm and will increase the price by 50 cent each hour till midnight.

The next day you’ll be positively surprised by the amount of folks who did try to beat the clock.

Held thematic promotion days

Mondays can be a Champaign days with 10% discount on all bubbly drinks; Tuesdays are all for tequila; Wednesday is a snack day and so on. Your visitors should know that no matter which day of the week they come, they’d always get a special deal. You can also pair drink discounts with food discounts.

10. Run your bar

• Entrepreneurship

• Personalized
• Artificial Intelligence

Starting a Bar Business in Nigeria: Essential Steps and Costs You Need to Know

Here is a step-by-step guide into how to start and run a successful bar business in nigeria, detailing all costs you'll face.

Starting a bar business in Nigeria requires careful planning, strategic decision-making, and a solid understanding of the financial landscape. From securing a suitable location to estimating startup costs and managing operational expenses, here’s a comprehensive guide to help you navigate the complexities of launching your bar business in Nigeria.

Crafting Your Business Plan

A robust business plan is crucial for laying the foundation of your bar business.

Define your concept—whether it’s a cosy neighbourhood pub, an upscale cocktail lounge, or a themed bar catering to specific demographics. Conduct thorough market research to identify your target audience and understand your competitors.

Outline your marketing strategy, financial projections, and operational plan.

Specify staffing requirements, including skilled bartenders, servers, cleaners, and possibly a chef if you plan to offer food.

A well-structured business plan not only guides your day-to-day operations but also serves as a roadmap for growth and investment.

Legal and Regulatory Requirements

Navigating Nigeria’s regulatory environment is essential for a smooth business launch.

Register your business with the Corporate Affairs Commission (CAC) and obtain necessary licenses and permits. This includes a liquor license, health permits, fire safety clearance, and potentially entertainment licenses depending on your bar’s offerings and location.

Compliance with these regulations ensures legal operation and avoids potential legal issues that could disrupt your business.

Securing a Suitable Location

Choosing the right location is critical to the success of your bar business.

Factors such as foot traffic, visibility, accessibility, and proximity to your target demographic should guide your decision. Rental costs vary significantly across Nigerian cities—budget accordingly based on the size and location of your chosen space.

Ensure the location aligns with your business concept and complies with zoning regulations to create an inviting atmosphere that attracts customers.

Capital Requirements

Launching a bar business involves significant initial investment:

• Space Rental or Purchase : Costs can range widely based on city and location. In major cities like Lagos or Abuja, expect rental costs to start around ₦2,000,000 per year for a medium-sized space.
• Renovations and Equipment : Budget approximately ₦1,000,000 to ₦3,000,000 for renovations and equipment. This includes bar counters, furniture, lighting, sound systems, kitchen appliances (if offering food), and decor to create an appealing ambience.
• Initial Inventory : Stocking up on alcoholic beverages, mixers, soft drinks, and barware will require an initial investment of around ₦500,000 to ₦2,000,000, depending on your menu offerings and customer preferences.
• Operating Expenses : Budget for ongoing expenses such as staff salaries (₦300,000 to ₦1,000,000 per month), utilities, insurance, marketing efforts, and inventory replenishment to ensure smooth operations.

Staffing and Operational Needs

Building a capable team is essential for delivering excellent customer service and maintaining operational efficiency.

Hire skilled bartenders proficient in mixology, knowledgeable servers attentive to customer needs, and diligent cleaners dedicated to maintaining cleanliness.

Consider hiring a chef if your bar offers a food menu—investing in staff training and creating a positive work environment promotes staff retention and enhances overall service quality.

Marketing and Customer Experience

Effective marketing strategies are crucial for attracting patrons and establishing your bar’s reputation.

Utilize digital marketing platforms, social media channels, local advertising, and partnerships with community events to increase visibility.

Focus on creating a welcoming atmosphere, offering high-quality beverages, and delivering exceptional customer service to foster repeat business and positive word-of-mouth referrals.

Financial Management and Sustainability

Prudent financial management is key to long-term business sustainability.

Monitor cash flow closely, track expenses rigorously, and maintain a financial buffer to cover unforeseen costs and seasonal fluctuations.

Implement cost-effective measures without compromising service quality to optimize operational efficiency and maximize profitability.

Regularly evaluate financial performance against projected targets and adjust strategies as needed to achieve business goals and maintain competitiveness in the market.

Launching a bar business in Nigeria requires meticulous planning, adherence to regulatory requirements, and strategic execution across various operational facets.

By focusing on crafting a detailed business plan, securing an optimal location, estimating startup costs accurately, assembling a proficient team, implementing effective marketing strategies, and ensuring financial sustainability, entrepreneurs can position themselves for success in the competitive hospitality industry.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Recent Posts

• The Importance of a Business Plan: How to Create a Simple Business Plan
• Understanding Markets: Supply, Demand, and Market Types
• Business Terminology 101: 50 Essential Terms Every Beginner Should Know
• What is Business? Definitions and Types of Businesses in Nigeria
• Airtel Customer Care Number in Nigeria, Support Channels & Email Addresses

Recent Comments

Sign in to your account

Remember me

How to Write A Business Plan in Nigeria (Template for Nigerian Businesses)

The first time I thought about writing a business plan was when a friend asked for my help writing his. I could imagine the stress he had gone through before asking for my help.

Many times, the subject of a business plan comes up when one wants to start a business, and for the majority of people, it almost always seems like some special type of document that only gurus write.

A large number of Nigerian startups fail to understand the true significance of this one document. This fact has made many Nigerian business startups botch the preparation of their business plans by focusing totally on the wrong things.

Good plans prune your projections into realistic thresholds and consider as many parameters as are available to you.

Before we move on to how to write a business plan, we need to define and establish what a business plan is or what it should be.

Table of Contents

What is a Business Plan?

 A business plan is a document describing a business, its products or services, how it earns (or will earn) money, its leadership and staffing, its financing, its operations model, and many other details essential to its success.

A well-written business plan should be able to prove to just about anyone who reads it how feasible your goals are, including potential investo rs.

How to Write A Business Plan (Template for Nigerian Businesses)

Writing a business plan may seem daunting and complicated, but with a systematic approach, you can easily achieve this task with the right guidance.

Below are strategies to help you narrow it down to easily actionable bits.

Know the purpose of the plan

When an entity’s purpose is unknown, abuse is inevitable, and often this tendency is not effectively maximising such.

Before unknowingly wasting precious time writing a plan that wouldn’t fit its purpose, you must know who exactly is going to be reading your plan before taking any steps.

For example, a simple plan written to attract investors would always differ from one written for internal use only.

Furthermore, before writing any part of your plan, even in the search for investors, you should consider especially who your readers are and try as much to cater to their particular expectations without losing track of your initial road map.

You should also aim to make your plan adaptable, editing it as the situation demands.

Draft an executive summary

A good executive summary is a key section of your plan—it’s also the last section you should write.

The executive summary’s purpose is to briefly describe the other parts of your plan. It usually is the part of your plan that convinces the reader if they want to know more about your business.

It’s also an overview of your business that persuades investors to read further. This is why you mustn’t make mistakes here.

 While writing, keep in mind that it’s a summary, so make sure to highlight the key points you’ve uncovered

 Whatever summary you end up putting on the plan would serve as the façade, the doorway into your plan.

Be as brief as you can. Be passionate. 

Describe your company

This section of your business plan is the simplest part of the whole process. It caters for two fundamental questions: who are you, and what do you plan to do? Answering these questions introduces why you’re in business, why you’re different, what you have going for you, and why you’re a good investment bet.

Starting from a proper description of your company, you must share all the relevant information that connects to form your typical brand business plan.

These include market or industry analysis, organisation and management, service or product line, marketing and sales, your operations plan and your financial projections.

Make sure to present as detailed a description as possible using whatever medium can portray your ideas the best – tables, charts, verified industry statistics etc.

Read Also: How to Choose a Business Name in Nigeria

Do a thorough research

It doesn’t matter if you ever intend for anyone else to read it.

To write the most functional and perfect business plan, you need to know many things, which means research. It’s also called “doing a market analysis.”

It should include an overview of how big your estimate of the market is for your products, an analysis of your business’ position in the market, and a general overview of the competitive landscape.

It’s considered a safe bet to spend twice as much time researching as you would drafting the actual business plan.

This is because entrepreneurs need to know their market sphere, customers, and product and services very intimately to draw any plan of relevance.

Doing thorough research must include reading everything you can afford to read, talking to people, and seeking professional counsel. You should also check out videos on YouTube on what you are about. Scour the internet. 

 Finally, as a business owner, you’ll have to eventually make it into a habit and constantly inform yourself whenever the chance presents itself.

Read Also: How to Write a Business Report: Definition, Format, and Samples

Competitive analysis

After doing a market analysis, the next thing you should add to your business plan is a competitive analysis, i.e., you need to know who your competitors are. You cannot do this effectively if you do not take the time to study them. A good reason an investor would choose your business is if you have been able to study your competition and find a means to produce your services and products that are unique, better, and distinguishable. 

Take note of actual and estimated figures

When you are starting a business and using expected figures, you need to communicate that properly so as not to mislead investors. Of course, you should have actual figures if you are already running your business.

Read Also: How to Write a Good Pitch: The Ultimate Guide for Freelancers

Service or product plan

This section should explain your service’s life cycle and what you sell. Explain how this benefits your customers. Share plans of intellectual property filings and research on your product or service. Also, describe the problem you are solving and how you plan to solve it. Of course, you have to talk about the competition as well.

Outline management and organisation

Your business plan’s management and organisation section should tell readers about who’s running your company. Detail the legal structure of your business. Communicate whether you’ll incorporate your business as a corporation or create a limited partnership or sole proprietorship. 

If you have a management team, use an organisational chart to show your company’s internal structure, including the roles, responsibilities, and relationships between people in your chart.

Communicate how each person will contribute to the success of your startup. If you do not have enough hands to produce the desired result, have a plan to hire capable people to fill in the gap.

You can add documents (resumes, permits, leases, product pictures, letters of reference, etc.) to support your business plan; however, this is optional. 

As you write a business plan that serves its purpose, remember that your words should persuade the reader and convince them as it convinced you.

Join our WhatsApp community to be a part of our Insightful conversations. You can subscribe to our YouTube Channel to watch our videos on business transformation.

About Author

Latest entries

Boluwatife Adedokun

Adedokun Boluwatife is a content, Ghostwriter, and Medical student. She uses storytelling to write compelling articles and books. Writing is the greatest instrument to share what she knows with the world. Proficiency is a skill she always wields.

Top 10 Social Media Management Tools That Can Aid Your Career As A Social Media Manager

Asuu strike nigeria: is learning a skill the way out for students, you may also like, top 9 business books for aspiring business owners, how to start a modern hair salon business..., 7 best return on investment calculators for business..., a guide to youtube automation for your business, the potential of hospitality and tourism business in..., exploring career opportunities in agriculture and agribusiness in..., leave a comment.

Save my name, email, and website in this browser for the next time I comment.

• Write for Us
• Sponsored Post
• Privacy Policy

©2024 Insight.ng  – All Right Reserved. Parent company for Business World Africa

8 Steps To Start A Successful Restaurant Business in Nigeria

The restaurant industry in Nigeria is thriving, with an increasing number of people eating out and ordering in. According to the National Bureau of Statistics, the food and beverage sector contributed more than 24% of Nigeria’s GDP in 2020, making it a lucrative industry for aspiring entrepreneurs. To ensure long-term success, however, starting a restaurant business in Nigeria necessitates careful planning, research, and execution. This article will walk you through the 8 steps To Start a profitable restaurant business in Nigeria.

Table of Contents

Conduct Market Research

Before opening a restaurant in Nigeria, conduct market research to determine the demand for your services, identify your target customers, and evaluate your competition. Visit similar restaurants in your area, analyze their menus, prices, and customer service, and conduct surveys to gather feedback from potential customers to gather information.

Get a Restaurant Business Plan

A solid business plan is essential for the success of your Nigerian restaurant. Your company’s objectives, strategies, target market, financial projections, and marketing plans should all be included in your business plan. A business plan can also assist you in obtaining funding from investors or financial institutions.

Order a Restaurant Business Plan with 3 Years Financial Projections

Secure a Good Location

Getting a good location is crucial to the success of your restaurant business. You should locate your restaurant in an area that will be access easily by your customers, consider the following when deciding on a location:

• Your restaurant business must be in a location with high population and purchasing power

2. It should be in a commercial area which must also be safe and secure.

3. You should also consider the rent, utility costs, and other expenses associated with the location.

Obtain Necessary Approval and Permit:

After securing a good location, the next important thing is to obtain the necessary approvals and permits and you must achieve this before starting your restaurant business in that location, you should reach out to relevant authorities to get started, this will also be a good opportunity to ask questions based on the right approvals and permits you need for your business. Each state in Nigeria including the local governments have specific laws that guide businesses within their domain. You will find the follwing information necessary as you begin your business:

• Register your business with Corporate Affairs Commission and obtain Tax Identification Number, failure to do this might result into you having needless legal battle with the government.
• Get the state government approval including the local government permit for your kind of business.
• Obtain a food and beverage permit from the National Agency for Food and Drug Administration and Control (NAFDAC).

Build Relationship with Reputable Suppliers

This is one important aspect of your business you can’t ignore, you must establish relationships with reputable suppliers to ensure the quality of your food and beverages. You should select suppliers who provide high-quality ingredients at reasonable prices and a consistent supply of goods. To ensure that you are getting the best deal, you should also negotiate prices and payment terms with your suppliers.

You should consider buying your ingredients and other items in bulk to enjoy discount and save on cost

How to start a profitable medium scale yam flour mill in Nigeria

Hire Competent Workers

Hiring qualified employees is critical to the success of your restaurant. Hire skilled chefs, servers, bartenders, and other employees who are dedicated to providing excellent customer service. You should also provide proper training, compensation, and benefits to your employees to motivate them to do their best.

Paying good salaries will likely motivate your employees to work hard in your business, consider hiring those with experience related to the restaurant industry especially chefs and supervisors.

Invest in Marketing

Marketing is indispensable to the success of your restaurant business. You should invest in marketing strategies that will help you reach your target customers and build brand awareness. You can use social media, email marketing, advertising, and other promotional methods to attract and retain customers. You should also focus on building a positive online reputation by responding to customer feedback and reviews

Consider the following strategies in order to promote your business both offline and online:

• Print fliers and distribute within your city to raise awareness about your restaurant
• Consider running a promo by offering discounts to the first set of customers that will eat in your restaurant
• Inform your family and friends, they might likely become your first customers
• Design, print and place attractive banners in strategic areas within your city
• Establish an online presence by being active on social media, you might consider building a website so that people can order your food online, then partner with delivery companies or establish one in-house to ensure customer orders are delivered promptly.

How to make your products unique and desirable

Expand your Business

After achieving success and establishing your restaurant business as a major brand in your city, you should consider expanding into nearby cities, this will allow you to reach more customers and increase your revenue

Starting a restaurant in Nigeria demands careful planning, execution, and dedication. You can start a successful restaurant business in Nigeria by following the steps outlined in this article. The food and beverage sector in Nigeria is a lucrative industry, and with the right strategies, you can tap into this market and achieve long-term success.

Related Articles:

How to start Groundnut Oil Production In Nigeria

How To Start Garri Processing And Packaging Business In Nigeria

Thank you for reading this post, don't forget to subscribe!

Share this:

Are you interested in receiving the latest grant, funding, and business opportunities? Join our newsletter for free and stay updated! Click here to join our newsletter Join our community: Join our WhatsApp group Join our Telegram group Join our Facebook group

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed .

• All Softwares
• Financial Plans & Projections

Drinking Bar and Relaxation Spot Business Plan Financials, Model and Financial Projections Excel Template

₦ 2,500 | shub Category: Financial Plans & Projections

Click to Download

Order Information

• Description
• Technical Details

Brief Overview of the Drinking Bar and Relaxation Spot Business in Nigeria

Nigerians drink beer a great deal. Lots of Nigerian men enjoy unwinding after work, at a beer parlor to gist with their male buddies. A drinking bar and relaxation spot business is a really lucrative business in Nigeria. If you begin this business, you will certainly make huge sales daily. There is a significant increase in the intake of alcohol in spite of the so called financial hardship in the country and the increasing religious beliefs that is against the intake of anything that contains alcohol like beer, wine, alcoholic beverages, and so on. Every part of the country consumes alcohol, without regards to tribe, ethnic beliefs or background and religious stand; this implies that the producers of alcoholic beverages make nationwide sales and current data shows a consistent increase in the sale of these drinks.

Potentials of Drinking Bar and Relaxation Spot Business in Nigeria

You can sell 1 bottle of Stout/Star beer for N250 at your beer drinking bar and relaxation spot whereas the wholesale cost is N200 per bottle. For each bottle of beer, you sell, you can make over N50 profit. If you sell 500 bottles in a day, you can make N50 x 500 containers = N25, 000 in profits. In a beer drinking bar and relaxation spot, you need to sell other meals such pepper soup and snacks as well as cigarettes. This increases your revenue margins every day. A drinking bar and relaxation spot business in Nigeria is very easy to start.

Steps to Setting up a Drinking Bar and Relaxation Spot Business in Nigeria

Business Plan

A business plan is essential for a drinking bar and relaxation spot business in Nigeria. A business plan is a written document that explains thoroughly how a business, generally a brand-new one is most likely to accomplish its objectives. Understand that a business plan sets out a written plan from a marketing, financial and functional perspective. A business plan is a written summary of your business's future. A business plan is a file that explains what you plan to do and how you plan to do it. Create out a business plan, for each stage in establishing operating a drinking bar and relaxation spot. This will help you prevent any type of reckless mistake, which will make you lose money.

To guarantee success in a drinking bar and relaxation spot business in Nigeria, you need to choose an excellent location. If you choose a place where people are not frequent, you will have no customers. Ensure the place you select is secure, comfortable and easily accessible for your customers. 

Register your Business

Ensure you register your drinking bar and relaxation business with the Corporate Affairs Commission. This is an important step in establishing any business in Nigeria. The entire procedure for registering a business name usually takes 1-2 weeks, depending on the workload of the CAC and various other factors.

Capital refers to the funds that businesses can use to run their operations like cash, machinery, tools and various other resources. All businesses should have capital in order to buy assets and preserve their operations. You need money to set up a drinking bar and relaxation business in Nigeria. You can get funds from financial institution like banks which will serve as loan, you can also get sponsor or grants from families, friends and loved ones. 

Get a Refrigerator

You have to get a good fridge. You can get more refrigerators as your drinking bar and relaxation spot business grows. When your business becomes more established, you will be getting free branded refrigerators from beer companies as promotional products. These drinking bar and relaxation spot firms will want you to use the refrigerators for their products.

Buy Chairs and Tables

You need to get solid plastic chairs and tables. Ensure you get the original chairs and tables from good brands so as not to cause embarrassment and injury for your customers. Chairs and tables of top quality are quite costly however are much far better, much more secure and cost effective. Acquire as several chairs and tables as you need.

You require cups to serve drinks. Get great glass cups that the customers will enjoy using. Constantly maintain your cups in good shape by frequently cleaning them. Get other things you believe you may need in your beer drinking bar and relaxation spot business. 

Employ Staff

Staff describes all individuals employed by a specific business. You cannot run a drinking bar and relaxation spot business in Nigeria all on your own, you have to employ people to help you. You need personnel that will buy drinks, serve clients and collect payments from clients. And you likewise require cleaners that will help you maintain the beer shop is tidy and in good shape. Employ sales girls/boys to work at your drinking bar and relaxation spot.

Get a Generator

You have to get a generator for your drinking bar and relaxation spot in Nigeria to grow. Nigeria is a nation plagued with poor and unstable power supply. A generator assists maintain your drinks cold at all times, and your drinking bar and relaxation spot well ventilated.

Find Trusted Suppliers

Find trusted suppliers that you can create a business collaboration with. These suppliers will supply drinks anytime you require it, and as frequently as possible. Buy various brands of drinks, particularly the popular ones like Gulder, Star, Stout (Big and Small), and Heineken as well soft drinks, wines and juices.

Overview and Features of the Excel Template

The excel template comes with a powerful presentation and a thorough financial analysis and model for succeeding in this business venture. The template will enhance your chances of getting grants, attract investors and bank loans.

Inside this template, you will get:

• 3 years Income Statement.
• 3 Years Financial Position
• Cash flow Statements
• Trial Balance and Account Charts.
• Automated Macros to make the template faster, user friendly and accurate with little or no manual input.
• 24/7 Support from our team of financial experts and analysts.

Ms Excel Template

Related Software

Cold Room and Food Preservation Business Plan Financials, Model and Financial Projections Excel Template

Canned and Bottled Drinks Business Financial Plan and Projections

Financial Plan and Projections for Sachet & Bottle Water Factory

5 Years Financial Plan and Projections for Plantain Farming in Nigeria

Rsvp (drinking bar and relaxation spot business plan financials, model and financial projections excel template).

Phone Number:

Request Custom Software

BUSINESS LAW WEEKLY SEASON 3 - EPISODE 09

Navigating the landscape of third party funding: best practices and insights, nba-sbl & alan, managing partner roundtable, recent news.

NBA-SBL INAUGURATES A NEW COUNCIL FOR 2024-2026

SBL Council Visits the RG of CAC

PRESS RELEASE

NBA-SBL & NIC SECTORAL BAR BENCH FORUM

Available for download, nbasbl capital markets newsletter.

This publication is centred on topical issues within the Nigerian Capital Market.

This volume spotlights some of the significant events within the Nigerian Capital Market in Q2 of 2024 and their positive impact on the Capital Market as well as the Nigerian economy.

Welcome to the new NBA-SBL

Membership portal.

We have now worked on the membership portal and we are happy to inform you that the new system, at its version 1.0.0, is stable and can enable you do the following: 

• Member Login & Signup
• SBL Number Retrieval
• Membership Dues Payment

BE INFORMED ALWAYS

Newsletter editions, you can now conviniently download previous editions of our newsletter, starting from the 2021 edition., subscribe now and receive free updates for lifetime., nba-sbl newsletter, call for articles.

The Nigerian Bar Association Section on Business Law (NBA-SBL) welcomes the submission of Articles for publication in the third edition of our newsletter for the year, 2024 . Members and other colleagues with interest in the field may send their original, unpublished works for publication. The theme of the paper must revolve around contemporary commercial law practice and should adhere to the following guidelines:

1. The article must be in MS word format and should contain no less than 1000 words and no more than 1500 words . 2. It should include appropriate referencing and footnotes. End notes are also welcome. 3. The article must be the original work of the author and use of any sources or material must be properly acknowledged. 4. It must not contain any political opinions, racial and religious incitements, plagiarism, slander, libel, or infringement of any existing literary works whatsoever. 5. The article should include a short bio of the writer with contact information.

Writers should submit their articles to this email:  [email protected] , on or before the deadline, Monday September 23, 2024. Please attach your portrait photograph and include your SCN in the body of your mail.

BLOCKED CONTENT

Registration closed.

The event you are trying to register for is no longer available for registration. To see current events of the Section, please use the button below.

How to start a Restaurant in Nigeria: The Legal Issues

Starting a restaurant in nigeria: the legal issues.

Restaurants in Nigeria are big business. In this article, we will discuss the legal considerations entrepreneurs should have when looking to start a restaurant in Nigeria. Unfortunately, we will not be looking at the operational and business viability aspects of starting a restaurant in Nigeria, as that is not our expertise, our expertise is the law, and that is what we will stick to.

Starting a restaurant in Nigeria has its own set of legal considerations. These include choosing the right business structure, obtaining the proper licenses and permits, paying the relevant fees and levies, dealing with health and safety, getting adequate insurance, dealing with employees etc.

Choosing the right Business Structure

In order to set up your restaurant business in Nigeria there are potentially 4 types of structures you could adopt. You could decide to register as sole proprietorship, a partnership, a limited liability partnership (in Lagos) or a limited liability company. For the purposes of this article, we will only be discussing 2 types – sole proprietorship (registered business name) and the limited liability company.

A registered business name provides you with a flexible business structure with very little formal restrictions placed on you as the business owner. However, the biggest legal risk is the fact that there is no separate legal personality between you the owner and the business. In other words, in the eyes of the law, you and the business are one and the same. This means that you will have unlimited personal liability for things which emanate from the business. This personal liability can be towards customers, competitors, lenders, employees, and even the government.

An illustration of this would be if a customer suffered from food poisoning after eating a meal at your restaurant. You as the owner could be sued by your customer, and because there is no separate legal personality, you would be sued in your name as well as the business, and any legal liability would be unlimited towards you as the owner. Therefore, something that happened in the business could easily bankrupt you the owner.

On the other hand, setting up a limited liability company is generally the preferred structure for doing business in Nigeria, as it gives you the founder, limited liability from the company. The company has a separate legal personality from the person/people who set it up. So, if we use the same food poisoning illustration, if it occurred, and you were sued, it would be the company that would be sued and not you personally.

Also, from the perspective of a restaurant business, it also has certain tax benefits, for instance when you buy new (expensive) kitchen equipment for your restaurant, it can be purchased in the company name and then classified as a cost of the business rather than a personal expense.

We therefore suggest that setting up a limited liability company is probably the best structure for a restaurant to decide to adopt.

Licenses and Permits

In order to commence your restaurant business in Nigeria, you will need to obtain a variety of licenses and permits. In some cases, the licences you will need to obtain will be at the Local Government office, in other cases it might be at an agency of the State Government. Ensuring that you have the appropriate licences and permits is critical to your setting up of your restaurant business in Nigeria. The types of licences and permits vary by location, and so it is important that you seek out professional legal advice in the restaurant set up phase. Also, if for instance your restaurant will sell alcoholic beverages, there is a certain licence that will be required. If your business will be open at night time, or potentially past midnight, there is a specific permit that will need to be obtained. Getting the right legal support is therefore critical to starting your restaurant business on the right footing from a licence and permit perspective.

Health and Safety

The restaurant business is a very delicate and sensitive business, this is because restaurants are all about people eating food, therefore they are subject to significant regulations regarding food health and safety. Apart from the obvious permit which will be required for the preparation and handling of food, you should expect that your restaurant will be subject to regular monitoring and inspections by the local government or State government to ensure that you are keeping up to the relevant health and safety standards. Inspections may cover not only the food itself, raw and prepared, but also refrigeration systems, cooking equipment, and waste disposal, among other areas.

Apart from the health and safety of the food, another issue is the physical health and safety of the customers while in your restaurant. If your restaurant will be serving large numbers of people you may have crowd control issues and, therefore, need to obtain a license or permit from a fire or police department. Similarly, you probably will also need a permit or license relating to adequacy of exits from the restaurant and related emergency issues.

In running a restaurant in Nigeria, there are some restaurant-specific risks which exist like the customers or employees slipping and falling on the premises, someone getting hurt from hot liquid or broken glass, or someone becoming seriously ill from the food itself. These are on top of more generic business risks such as fire, theft, or other sources of property damage or personal injury.

It is therefore important that as someone interested in the restaurant business in Nigeria you sit down with your lawyer and an insurance agent to assess what the risks are, and try to protect your business from those risks by taking out adequate insurance policies. This is in addition to the compulsory insurance which already exists and which business owners in Nigeria must take out, for example – Occupiers Liability Insurance – This insurance is compulsory for all “public buildings” i.e. any building that is not 100% used by the owner for residential purposes. Occupiers Liability Insurance provides compensation in events of bodily injury, death and property damage in case of building collapse, fire, earthquakes, storm or flood.

Franchising

Franchising is a business model where the owners, or “franchisors”, sell the rights to their business logo, name, and model to third party retail outlets, owned by independent, third party operators, called “franchisees”. Franchises are an extremely common way of doing business, examples of well-known franchise business models include McDonalds, Subway, KFC, Dominos etc.

In the restaurant business, if you sign up to a franchising business model, you as the franchisee, would have to first pay an initial fee for the rights to the business, training, and the equipment required by that franchise. Once the restaurant begins operating, you will generally pay the franchisor an ongoing royalty payment, either on a monthly, quarterly, or annual basis. This payment is usually calculated as a percentage of the franchise operation’s gross sales. After the contract has been signed, you will open a replica of the franchise restaurant, under the direction of the franchisor. You will not have as much control over the restaurant as you would have over their own business model, but you may benefit from investing in an already-established, name brand.

If this is the business model you intend to adopt, then it is imperative that you hire the services of a lawyer to not only review the Franchise Agreement, but also to conduct some due diligence on the franchisor to ensure there are no inherent risks that the franchisor might have which could impact on your restaurant e.g. existing litigation.

Intellectual Property

Discussing intellectual property in an article about starting a restaurant business in Nigeria might seem strange, but it is a very valid legal consideration to have. Today branding is key to the creation and survival of a thriving business, and therefore it is important that you protect your brand. The best way to protect your brand is by protecting the trademark.

When choosing your brand, you need to make sure it is available and does not infringe on anyone’s existing trademark, it is always advisable to get a lawyer to conduct a trademark search. Failing to research a brand before adopting it can lead to denial of registration by the Trademark registry or, worse, a cease and desist letter from another brand owner. Therefore, spending the time, money, and effort up front to determine whether a brand is available will help avoid the very high costs of a dispute or litigation.

Trademarks are also a potentially valuable asset which could appreciate in value over time, the more your business reputation and customer base grows, the more valuable your brand will be and  can lead the way for expansion. If for instance you have big plans for your restaurant and you want to be able to franchise it at some point in the future, you definitely need to ensure that the brand is protected. Registering the trademark ensures that you are in the right legal position to be able to franchise your restaurant.

Apart from your brand, you could also consider trademarking some of your foods, for example McDonalds has registered trademarks on a number of their foods e.g. the ‘Big Mac’ burger and the ‘Chicken McNuggets’.

Finally, we come to what people love the most…tax!

There are number of compulsory taxes for all businesses in Nigeria, for example Companies Income Tax, Education Tax, Value Added Tax, etc. However, in certain States in Nigeria there are additional taxes which have been imposed on restaurants. For example in Lagos, the Lagos State Government imposes a sales/consumption tax of 5% on services provided in restaurants within the State.

Before setting up a restaurant therefore it is important that you get a lawyer who is familiar with the tax implications on your business and can ensure that you do not fall foul of the relevant laws.

Thank you for reading this post, we hope you have found it useful. If you have please share with your network using one of the share buttons below.

DO YOU NEED A LAWYER?

Request a Legal Assessment

We hope you have found this information helpful .  Please note that this information is provided for general informational purposes only and is not intended to be legal advice. No lawyer-client relationship is formed nor should any such relationship be implied. It is not intended to substitute for the advice of a qualified lawyer. If you require legal advice, please consult with a qualified lawyer .

Share this:

• Click to share on Twitter (Opens in new window)
• Click to share on WhatsApp (Opens in new window)
• Click to share on Facebook (Opens in new window)
• Click to share on LinkedIn (Opens in new window)
• Click to email a link to a friend (Opens in new window)

Smoothie Drink Bar Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Smoothie & Juice Bar

Are you about starting a smoothie drink business ? If YES, here is a complete sample smoothie bar business plan template & feasibility report you can use for FREE .

These days more than ever before, people are becoming more and more aware of the fact that they must eat and drink right. This is one of the reasons why people are becoming more and more serious with taking in fruit drinks. It is for this reason that smoothies now thrive a lot.

Suggested for You

• Mobile Juice Bar Truck Business Plan [Sample Template]
• 20 Best Juice Business ideas You Can Start Today
• List of Equipment You Need to Start a Smoothie Business
• 15 Best Juice Bar Menu ideas That Customers Love
• 20 Best-Selling Products and Items to Add in your Smoothie Shop for Extra Income

A Sample Smoothie Drink Business Plan Template

1. industry overview.

The Juice and Smoothie Bars industry has come a long way and it is still evolving with loads of smoothie drink makers bringing in creativity in terms of flavors and packaging into the industry. Smoothie drinks have been around for many years, but they are becoming more popular in recent time due to the health benefits that comes with it.

This industry consists of businesses that basically make and retail smoothies and fresh-made juices. A smoothie is a blended, sometimes sweetened beverage primarily made from fresh fruit or vegetables combined with ice, frozen fruit or other frozen ingredients.

Some juice and smoothie bars give their clients option of add-ins, such as soy milk, whey powder, green tea and herbal or nutritional supplements et al. Smoothie drink is one commodity that is consumed in all parts of the world and of course those that are in the business of producing smoothie drinks are known to generate sales year in year out if the business is well – managed.

As a matter of fact, economic downturn hardly affects the consumption of smoothie drink simple because it is a commodity that is as affordable and considered a healthy substitute for soft drinks and other processed juices et al.

No doubt, The Juice and Smoothie Bars industry has grown steadily over the last five years as juice and smoothie bars have adapted to the rapidly changing consumer preferences and lifestyle. In recent years, the perceived high sugar content of some smoothies and juices has forced the industry to adapt its offering.

Because of this reason, cold press juice, which is made by hydraulically chopping and crushing produce such as spinach, kale and ginger without using heat, thereby yielding highly nutritious juice, has risen to prominence.

The Juice and Smoothie Bars industry is a thriving sector of the economy of the united states of America and they generates a whopping sum of well over billion annually from more than 1,435 registered and licensed juice and smoothie bar companies scattered all around the United States of America.

The industry is responsible for the employment of well over 35,861 people. Experts project The Juice and Smoothie Bars industry to grow at a 2.9 percent annual rate. Smoothie King and Jamba Inc. are the leaders in the Juice and Smoothie Bars industry; they have the lion market share in the United States of America.

With this kind of business, if you want to start on a small scale, you can choose to start around your home or even the whole of your local community. All you would need is contacts, packaging, networking and good marketing and customer service skills.

However, if you intend starting it on a large scale, then you should consider spreading beyond your local community to state level and even national level with adequate structure for chains of outlets and distribution networks.

If you are contemplating starting your own juice and smoothie drink business in the United States, you should ensure that you carry out a thorough market survey. If you get some key factors wrong before starting your own smoothie drink business , then you are likely going to struggle to stay afloat.

Over and above, juice and smoothie drink business is indeed a profitable line of business and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale servicing a community or you can chose to start on a large scale with several outlets in key cities all around the United States of America.

2. Executive Summary

Savannah’s Smoothie Drinks ®, LLC is a licensed and standard smoothie and juice bar business that will be based in Dallas – Texas, USA; a business that covers a wide range of clients both domestic and corporate clients. We are a unique smoothie drink brand simply because we do not just sell assorted smoothie drinks, but we will also engage in the sale of our franchise and also offer consultancy services in line with our area of business.

Savannah’s Smoothie Drinks ®, LLC is established by the awarding winning food nutritionist – Dr. Savannah Cole – Dollars who has B.Sc. in Food Science Technology and a Master’s Degree in Business Administration (MBA). She has a robust experience in the food and drinks line of business having worked both in the public sector and the private sector prior to starting her own business – Savannah’s Smoothie Drinks ®, LLC.

Because of our corporate business goal of becoming the top 3 juice and smoothie bar companies in the United States of America, we are willing to go the extra mile to invest in some of the finest professionals we can find and also we have set plans in place to acquire the best of equipment when it comes to setting up a standard juice and smoothie bar.

Our bar and will be customized to fit into the kind of ideas we have of how a first class juice and smoothie bar should look like. When it comes to hygiene, we have put plans, process and structures in place that will ensure that we are always at the top of our game when it comes to that. We have been able to secure permits from all relevant departments in Texas.

Savannah’s Smoothie Drinks ®, LLC is set to redefine how juice and smoothie bar business should be run, not just in Dallas – Texas, but also in the whole of the United States of America.

This is why we have put plans in place for continuous training of all our staff at regular interval and also liaising with stake holder in the industry to contribute our quotas in the way smoothie and juice making equipment should be designed and fabricated to meet the ever changing demand of the industry.

No doubt the demand for fresh juice and smoothie et al is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the cities where our chains of juice and smoothie bars are going to be located and ensure that we create a wide range of distribution channels via franchising. 

3. Our Products and Services

At Savannah’s Smoothie Drinks ®, LCC we deal in assorted fresh juice and smoothie, we are an establishment that primarily prepare, serve / sell fresh juice and smoothies, as well as toppings. As part our strategy to create multiple sources of income in line with our core business concept, we will run a consultancy service and trainings.

Our intention of starting Savannah’s Smoothie Drinks ®, LCC is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are some of our products and services;

• Selling smoothies made from frozen yogurt
• Selling fresh-made juice drinks
• Selling fresh-made smoothies
• Selling other beverage and food items
• Training, Advisory and Consultancy Services
• Selling Franchise

4. Our Mission and Vision Statement

• To be amongst the top 3 leading juice and smoothie bar companies in the United States of America before our 10 th anniversary.
• To build a juice and smoothie bar business that will meet the needs of all our customers and potential customers in the regions / cities where we have our outlets and to sell franchise all across the United States of America and Canada.

Our Business Structure

As part of our plan to build a top flight Juice and Smoothie Bar business in Dallas – Texas, we have perfected plans to get it right from the onset which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.

The picture of the kind of frozen yogurt stores business we intend building and the goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the juice and smoothie bars industry as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build Savannah’s Smoothie Drinks ®, LCC;

• Chief Executive Officer

Bar Manager

Human Resources and Admin Manager

• Sales and Marketing Officer
• Accountants / Cashiers
• Drivers / Distributors
• Customer Service Executives

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of the distillery plant
• Part of the team that determines the quantity of juice and smoothies that are to be produced
• Maps  out strategy that will lead to efficiency amongst workers in the juice and smoothie bar
• Responsible for training, evaluation and assessment of bar workers
• Ensures that the steady flow of both raw materials to the bar and easy flow of finished products (fresh juice and smoothies) through wholesale distributors to the market
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the juice and smoothie bar meets the expected safety and health standard at all times.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily office and bar activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company

Accountant / Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Distribution Van Drivers:

• Delivers customer’s orders promptly
• Runs errand for the organization
• Any other duty as assigned by the sales and marketing executive and bar manager

Greeters / Customer Care Officer / Table Attendant

• Opens door and welcome customers
• Ensures that customers feel relaxed and at home
• Handle customers enquiries
• Assesses customers’ needs and preferences and make recommendations
• Ability to Sell or influence others for up selling and suggestive selling.
• Provides recommendations and suggestions to guest for choosing Drinks and Snacks.
• Serves customers in a friendly and helpful manner.
• Provides guidance to guests on resort activities, dining options and general resort and Regional information.
• Demonstrates a thorough knowledge of juice, smoothies and snacks, menus and Promotions
• Handle any other duty as assigned by the bar manager
• Responsible for cleaning the bar facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the bar facility
• Any other duty as assigned by the bar manager.

6. SWOT Analysis

Because of our drive for excellence when it comes to running a standard juice and smoothie bar business, we were able to engage some of the finest business consultants in Dallas – Texas to look through our business concept and together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard juice and smoothie bar company that can compete favorably in the juice and smoothie bars industry.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Dallas – Texas and even in the United States of America as a whole. Here is a of what we got from the critically conducted SWOT Analysis for Savannah’s Smoothie Drinks ®, LLC;

Our strength lies in the fact that we have a wide range of juice and smoothies that can meet the needs of a wide range of customers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we have a massive order to meet and emergency need.

Another factor that counts to our advantage is the background of our Chief Executive Office; she has a robust experience in the industry and also a pretty good academic qualification to match the experience acquired which has placed her amongst the top flight professionals in the United States of America.

We are not ignoring the fact that offering consultancy services and running a standard and accredited training center is definitely going to count as a positive for us.

The fact that we are setting up a juice and smoothie bar business in a city with other juice and smoothie bars might likely pose a challenge for us in breaking into the already saturated market in Dallas – Texas. In essence our chosen location might be our weakness.

But nevertheless, we have plans to launch out with a big bang. We know with that, we will be able to create a positive impression and we have a proper handle when it comes to building on already gather momentum.

• Opportunities:

The opportunities available to us are unlimited. Loads of people consume fresh juice and smoothies on a daily basis and all what we are going to do to push our products to them is already perfected. There are also loads of people who would want to learn how to produce fresh juice and smoothies and they will readily find our government approved fresh juice and smoothie training center highly ideal for them to fulfill that goal.

The threat that is likely going to confront us is the fact that we are competing with already established juice and smoothie bars in Dallas – Texas and also there are other entrepreneurs who are likely going to launch similar business within the location of our business.

Of course, they will compete with us in winning over the available market. Another threat that we are likely going to face, is unfavorable government policies and of course economic downturn. Usually economic downturn affects purchasing / spending powers.

7. MARKET ANALYSIS

• Market Trends

In recent time, loads of people are beginning to switch from drinking soft drinks / carbonated drinks to drinking fresh juice and smoothies because of the health benefits. As a matter of fact, the sale of smoothie making machine and juicers has increased tremendously.

As a matter of fact, most household now make it a point of duty to own a juicer or smoothie making machine and also to start grooming their kids to choose fresh juice and smoothie over soft drinks / carbonated drinks.

Another trend is that some juice and smoothie bars have gone beyond only selling their products in their bars to taking it out to people in parks, sport centers and public places through vans and mobile food trucks. Some juice and smoothie bars have even gone ahead to start retailing their products to the public through franchising; it is one of the strategies that is helping them gain a huge market share.

8. Our Target Market

When it comes to fresh juice and smoothies, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who love fresh juice and smoothies and those who would want to try them out.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to engage in wholesale distribution and to retail a wide variety of fresh juice and smoothies to the following groups of people;

• Corporate Executives
• Government Officials
• Business People
• Celebrities
• Military Men and Women
• Sports Men and Women
• Everyone who resides in our target locations.

Our Competitive Advantage

A close study of the juice and smoothie bars industry reveals that the market has become much more intensely competitive over the last five years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other juice and smoothie bars in Dallas – Texas and throughout the United States and Canada. Savannah’s Smoothie Drinks ®, LLC is launching a standard juice and smoothie bar that will indeed become the preferred choice of residence of Dallas – Texas and every city where we intend opening our outlets.

Part of what is going to count as competitive advantage for Savannah’s Smoothie Drinks ®, LCC is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also, the wide varieties of fresh juice and smoothies that we produce, our large distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups juice and smoothie bars) in the bottled water industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Savannah’s Smoothie Drinks ®, LLC is established with the aim of maximizing profits in the juice and smoothie bars industry in the United States of America and we are going to go all the way to ensure that we do all it takes to sell a wide range of fresh juice and smoothies to a wide range of customers. Savannah’s Smoothie Drinks ®, LLC will generate income by selling the following products;

10. Sales Forecast

One thing is certain when it comes to fresh juice and smoothie bar business, if your juice and smoothies are well – packaged and branded and if your juice and smoothie bar is centrally positioned and easily accessible, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Dallas – Texas and every city where our fresh juice and smoothies will be sold and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the juice and smoothie bars industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Dallas – Texas.

Below is the sales projection for Savannah’s Smoothie Drinks ®, LCC, it is based on the location of our business and other factors as it relates to small scale and medium scale juice and smoothie bars start – ups in the United States;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location to launch Savannah’s Smoothie Drinks ®, LCC and also the kind of fresh juice and smoothies to produce, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in the cities where we intend positioning our business.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading fresh juice and smoothies brands in Dallas – Texas and the whole of the United States of America.

We hired experts who have good understanding of the juice and smoothie bars industry to help us develop. In other to continue to be in business and grow, we must continue to sell our products to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals.

In summary, Savannah’s Smoothie Drinks ®, LLC will adopt the following sales and marketing approach to sell our wide range of frozen yogurt flavors;

• Introduce our fresh juice and smoothie bar brand by sending introductory letters to residence, merchants and other stakeholders both in Dallas – Texas and in other cities in the United States of America
• Open our fresh juice and smoothie bar with a party so as to capture the attention of residence who are our first targets
• Engage in road show in targeted communities from time to time to sell our products and promote our juice and smoothie bar
• Advertise our products in community based newspapers, local TV and radio stations
• List our business and products on yellow pages ads  (local directories)
• Leverage on the internet to promote our fresh juice and smoothie brands
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our fresh juice and smoothie bar is a standard one with a wide range of fresh juice and smoothie products that can favorably compete with other leading brands in the United States, we will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote Savannah’s Smoothie Drinks ®, LLC.

Savannah’s Smoothie Drinks ®, LLC has a long term plan of opening outlets in various locations all around the United States of America and also to sell our franchise which is why we will deliberately build our brand to be well accepted in Dallas – Texas before venturing out to other cities in the United States of America.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Savannah’s Smoothie Drinks ®, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Billboards on strategic locations all around major cities in the United States of America
• Engage in road show from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
• Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

When it comes to pricing for products such as cup of fresh juice and smoothies, there are no hard and fast rules, the price depend on the size and packaging. Generally, the prize for cup of fresh juice, smoothies and similar products like frozen yogurt, ice cream and confectioneries are affordable hence there is no need to employ any detailed strategies when it comes to pricing.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average prices of various fresh juice and smoothie brands in the United States of America.

We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brands.

• Payment Options

At Savannah’s Smoothie Drinks ®, LLC, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a juice bar business; it might differ in other countries due to the value of their money.

When it comes to starting a juice and smoothie bar business the major areas that you look towards spending the bulk of your cash is in the purchase of latest smoothie making machines and juicers and of course renting or leasing well located facilities.

Aside from that, you are not expected to spend much except for paying of your employees and the purchase of supplies. This is the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in Texas – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Savannah’s Smoothie Drinks ®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (raw materials and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for juicers and smoothie making equipment – $20,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $5,000
• Miscellaneous – $5,000

We would need an estimate of $300,000 to successfully set up our juice and smoothie bar business in Dallas – Texas. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

Generating Funding / Startup Capital for Savannah’s Smoothie Drinks ®, LLC

Savannah’s Smoothie Drinks ®, LCC is a family business that is owned and financed by Dr. Savannah Cole – Dollars and Family. They do not intend to welcome any external business partners, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Savannah’s Smoothie Drinks ®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our fresh juice and smoothies a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Savannah’s Smoothie Drinks ®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and construction of standard juice and smoothie bar: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed smoothie making machines and juicers: Completed
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of delivery vans: Completed