How to Write a Term Paper - Guide by Studyfy

How to Write a Term Paper

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How to Write a Term Paper - Getting to the Basics

A term paper is generally structured with an opening introduction, followed by several body paragraphs, and culminates with a conclusion. It articulates a central thesis statement, bolstered by corroborative evidence and critical analysis. The writing is formal in nature, adheres to a designated formatting style like APA or MLA, and is complemented by accurate citations and a comprehensive bibliography.

Writing a term paper is a structured process that demands careful planning and execution. Here’s a step-by-step approach to guide you:

  • Understand the Assignment : Ensure you grasp the requirements, the topic's scope, and the deadline.
  • Choose a Topic : Select a topic that is interesting to you and meets the assignment's criteria. It should be narrow enough to explore fully within the paper's constraints.
  • Conduct Preliminary Research : Gather background information to further refine your topic, develop a thesis, and create a research question.
  • Develop a Thesis Statement : This is the central argument or claim of your paper. It should be clear, concise, and arguable.
  • Create an Outline : Organize your main points and supporting details into an outline. This will serve as a roadmap for your term paper.
  • Conduct Detailed Research : Use credible sources to collect evidence and information that support your thesis. Take careful notes and keep track of your sources for citations.
  • Write the Introduction : Start with a hook to grab the reader's interest, provide background information, and present your thesis statement.
  • Write the Body : Each paragraph should focus on a single point that supports your thesis. Use evidence and analysis to back up each point.
  • Write the Conclusion : Summarize your main points and restate the thesis in the context of the evidence you provided. Discuss the implications of your findings or future directions for research.
  • Revise and Edit : Look for any gaps in logic or content, check for clarity and flow, and ensure each part of the paper supports your thesis. Edit for grammar, spelling, and punctuation errors.
  • Format Your Paper : Follow the required citation style (APA, MLA, Chicago, etc.) for your discipline, and ensure your paper adheres to all formatting guidelines.
  • Final Review : Give your paper a final read-through, checking for coherence, structure, and formatting.
  • Submit : Turn in your paper by the deadline, and ensure you have a copy saved for your records.

You always hear the word “term paper,” and in the most basic sense, it is the paper that sums up everything you have learned in a term or semester. Think of it as the ‘gate pass’ for a checkpoint in a game: you need to secure one by finishing one important challenge.

As every game requires, that particular challenge is not similar to other challenges you have encountered. Thus, you must conserve every remaining energy and time to prepare for the challenge.

Going back to our topic, term papers require your knowledge, effort, and time. You can only produce a faultless and astounding term paper once you have mastered the fundamental things you will continuously see in every paper you will be crafting in the coming semesters.

Research-Based

In a term paper, you may not want to ditch your personal experiences or observations when integrating what you have learned in a single term or semester. Most of the time, integrating salient findings and concepts from literature and other scholarly sources may be required depending on the type of paper you are asked to write.

A topic, especially if it is purely theoretical or academic, may warrant you to do a literature review and background research. Fret not, though, as this blog will guide you through making your term paper a work of research.

Since a term paper is research-based, it is almost always impossible not to involve critical thinking and analysis on a certain topic. After all, the best way to discuss a topic, especially if it is complex, is to break it down into pieces. Once disassembled, you can evaluate the evidence, examine its validity, and draw reasoned conclusions based on your findings.

Thesis Statement

You might be able to equate a term paper to an essay. They seem to get along, especially with the structure and purpose of writing. However, you can never go wrong with formulating a good thesis statement for your term paper.

As it is more similar to a research paper, a term paper can be quite long, so having a good thesis statement reinstates the main argument or purpose of your writing. It guides the entire direction of your paper and helps your reader grasp its focus– no matter how long and winding his or her experience will be.

Logical Flow

We may love a fun, creative, and often chaotic way of writing, especially when reading a narrative essay as a coursework assignment. Sorry to burst your bubbles, but a term paper may not follow the same route.

As a standard term paper is full of concepts, terms, arguments, and ideas, it deserves great attention to logic and organization. This means that each section of the paper must build up from the previous one, and transitions between paragraphs and sections should observe smoothness and coherence.

What is a Term Paper In Terms of Its Various Types and Forms

Writing a term paper entails preparation. You can only wish that you have a ton of brain cells and resources to help you finalize your paper that is good for submission– and a stellar score.

However, preparation is only one thing in the long-lasting process of term paper writing.

The term paper structure will still depend on the scope of analysis, as well as the categories of the term paper. Yes, you saw it correctly: types or categories of term papers may have different structures or, in most cases, purposes.

This part of your journey in term paper writing will acquaint you with different types of term papers according to purpose and structure. 

Analytical Paper

From the word itself, an analytical paper requires you to break down a concept, theory, or phenomenon into several parts. These parts may come in the form of elements, experiences, principles, and many other related components.

An analytical paper aims to examine these parts critically and evaluate them accordingly. Analytical papers are often found in social sciences and humanities, and they are mostly requested for a term paper writing service .

Possible topics that resemble your future topic under the mentioned fields are critiquing a philosophical theory or analyzing globalization's impact on a specific country's pop culture.

Argumentative Paper

What is a term paper without presenting a stance? In an argumentative term paper, your professor might give you a debatable or controversial topic that requires your critical thinking and persuasive skills to be utilized.

In this type of term paper, you must integrate a literature review and empirical evidence to support your stance and counter several opposing views. Argumentations are often found in several branches of the social sciences, such as law, ethics, and literature.

You may stumble upon topics like augmenting a controversial public policy or defending a particular interpretation of a literary piece.

Descriptive Paper

Fulfilling this type of term paper entails more than injecting fancy adjectives, imageries, and vivid narrations. When dealing with descriptive term papers, you must provide a detailed overview of a particular topic, event, phenomenon, or concept.

If you ask me how to format a term paper of this kind, the descriptive language used must be realistic and accurate, not just merely ornamental. This orientation would provide a seamless and truthful picture for the reader of your paper.

Although your term paper may be descriptive, objectivity should not be taken away. Descriptive term papers are mostly required in the natural sciences, such as physics, chemistry, Earth science, and biology. A perfect example is the description of the geological features of a national park. 

Comparative Papers

True to its name, this type of term paper compares and contrasts two or more theories, subjects, schools of thought, and approaches.

Upon taking the two major steps, you will need to analyze the similarities and differences between the elements, and you may formulate conclusions regarding their significance or implications. Comparative term papers are commonly seen in economics, political science, literature, sociology, and history.

A prime example might be comparing two distinct economic systems or analyzing the similarities and differences between political theories, such as Republicanism and Democracy.

Expository Papers

How to start a term paper of this type? We just have to take a hint at its name: it ‘exposes’ a piece of information. Elaborating on this, term papers adhering to this type explain or inform the prospective audience about a specific topic, concept, process, or phenomenon.

Since we are dealing with information, it has to be ensured that the latter must be accurate, truthful, and sufficient. Writing expository papers may also entail a handful of related writing tasks, such as defining key terms and organizing information according to related themes.

The fields that most likely require expository term papers are education, communication arts, journalism, and several liberal arts areas.

Grasping each type of term paper above may be quite a handful. Apart from preparing a term paper, you are confronted with a big challenge to choose a type or, in some cases, integrate one type into another.

Regardless of your writing decisions, you are always in for a treat: your term paper proposal will not be a failure if you are more than familiar with your purpose of writing one.

In addition, writing services like Studyfy let you access term paper help like no other. From your term paper outline to the final touches, an array of professional writers are present to provide personalized writing services for negotiable pricing.

What’s The Proper Term Paper Format? From the Ground Up

I am fully aware that you have been wired up with all the information you need to know about term papers, but do not falter yet, as we are just in the most needed part of this blog: formatting your term paper.

Writing a term paper will not be as polished and organized if you do not prepare your format ahead of your writing preparations. So, from conceptualizing your title to proofreading your paper, our tips and tricks will propel you to the towering heights of marks you have always aimed for.

Start Strong with Your Title Page

A well-established term paper will not be realized without a strong facade through a title page. Many students are seen as not focusing on this part of the paper, thinking that it does not hold as much importance as other parts, but if you are thinking the same, you need to change your mind.

Some instructors and professors look at the title page to check if you adhere to the formatting guidelines. If you are less likely to notice such inconsistencies, your professor might think you are not keen enough to eye important details in the rest of your paper.

Pro-Tip: As early as creating your title page, be sure to follow any specific formatting guidelines provided by your professor or academic institution, such as font size, spacing, and margin specifications.

Abstract– Concise Yet Complete

An abstract is likewise an important component of a term paper, just as in a research paper. It encapsulates the crucial pieces of information that the reader must know. It includes the background of the paper, methods, results, and implications of the findings.

While the abstract may require a specific word count that differs from one academic institution to another, it is generally preferred to keep everything short yet complete. Remember: the term paper itself will likely become wordy and extensive, so let us spare space for urgency on the paper’s abstract.

Pro-Tip : Keep everything concise and elaborate on the findings more than the background. The usual word count for an abstract is 150-200 words.

Term Paper’s Background: Where the Thesis Statement is Cleared Its Way

Term paper writing will get as fired up at this point since this part introduces the rationale or context of the paper, asking the question, “What is the topic all about?” In presenting the background, the introduction of the paper's main argument is given– the thesis statement.

This crucial part of the paper is often written as a declarative sentence or a question. To make everything clear and articulated, the paper’s background must provide an extensive exploration of the topic that could lead to formulating the thesis statement. There should be a profound connection between the rationale of the paper and its main purpose.

Pro-Tip : Term papers are more flexible than research papers and journal articles in terms of structuring their introduction. You may hook the reader's attention by putting an engaging opening sentence or anecdote.

Arranging Lit Review: To Each Its Own

Regardless of whether the literature review section of a term paper is separated or integrated into the introduction, this part must provide an extensive overview of existing research and scholarship relevant to the topic.

While one can put empirical and observational studies into the review, it is important to put a premium on reputable articles and research reports that are peer-reviewed and published in indexed journals. When no single guideline talks about a window period for acceptable literature, you may set one for yourself as a guide. 

Pro-Tip: Arrange the literature review thematically, chronologically, or topically, depending on the ways that you desire to highlight some aspects of your term paper.

To an Extensive Results and Discussion Section

Term papers will not be complete without the discussion section. This part seals the deal and is an important piece of a complex puzzle. It interprets the results in conjunction with the questions at hand and assesses their value by comparing them with previous studies according to their agreement or disagreement. 

Pro-Tip: When sourcing previous studies as points of reference for the results, always strive to find ones that both agree or disagree with them. This ensures the polarity and absence of bias in the reporting of the results.

Closing the Curtains with the Paper’s Conclusion

When concluding your term paper writing, always restate the thesis statement. It always feels right and justifiable if the main purpose of the entire term paper is reiterated in the last part of the paper. Apart from that, recommendations and final thoughts may be included in this section.

The conclusion section, deemed shorter than other key sections in the term paper, may come in a short paragraph or bullet format, depending on your guidelines.

Pro-Tip: New information that is not previously included in the paper is not welcome in the conclusion. You might need to write my term paper again if I committed a mistake. You may instead synthesize the key points and results and leave a lasting impression on your reader by either providing a strong closing statement or a reinforcement of the main argument of the term paper.

References and Appendices: Two Pieces That Complete

One may argue that writing term papers may not need references and appendices sections, but the material they provide may prove otherwise. Without the references, sources will not be identified nor assessed, leaving no room for integrity on the writer's part. 

Having no appendices section, on the other hand, does not provide enough context or additional information about the important plans that were executed during the creation of the paper. It is in these sections that small things matter.

Pro-Tip: Double-check the veracity of the references and appendices section. This may entail using the proper citation style for the reference titles and labeling the materials under the appendices section.

What’s a term paper? How to write a successful term paper?

A: A term paper is a type of academic paper that a student, typically from a higher academic institution such as a university, completes at the end of a semester or a term. Since it is considered a terminal requirement, writing a term paper requires one to conduct research, utilize higher-order thinking skills such as analysis, and present findings on a topic or subject by incorporating the knowledge and skills throughout the entirety of the term. 

Since a term paper qualifies as an academic paper, writing services offer custom term paper assistance whenever needed. It is only through tailor-fit writing assistance and professional guidance from seasoned writers that you can achieve a stellar grade without getting down a rough route, thanks to Studyfy.

How to write a term paper if there is a word count?

A word count may be a bummer for some, but it can motivate you to budget how you will use your words efficiently. Make sure to allocate several words strategically. It is recommended that the discussion section gets the highest allocation among all the term paper sections.

Your research and writing process can be influenced by the term paper format and word count. As academic papers often have a specific set of rules, make sure to follow them to the dot.

What is the general structure of a term paper? Is it the same as a research paper?

The universally accepted structure of a term paper is quite similar to a research report: title page, rationale/background, literature review, methodology, results and discussion, and references. An appendices section is optional but necessary for other fields of interest.

A good term paper is like a good research paper. Research papers, like other academic papers, follow the named predictable pattern; just make sure to present your own research through engaging body paragraphs and state primary and secondary sources, including other research papers you used while writing.

Are term papers similar to research papers? How similar and different is the writing process?

Term paper writing is similar to research writing in terms of structure and purpose. However, they differ in scope, audience, and length. While a term paper has a broader scope and is meant to be seen by the course instructor, a research paper has a narrower scope and is written for a wider academic audience. However, what's crucial is the thorough research process.

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Everything You Need to Know to Write an A+ Term Paper

Last Updated: March 4, 2024 Fact Checked

Sample Term Papers

Researching & outlining.

  • Drafting Your Paper
  • Revising Your Paper

Expert Q&A

This article was co-authored by Matthew Snipp, PhD and by wikiHow staff writer, Raven Minyard, BA . C. Matthew Snipp is the Burnet C. and Mildred Finley Wohlford Professor of Humanities and Sciences in the Department of Sociology at Stanford University. He is also the Director for the Institute for Research in the Social Science’s Secure Data Center. He has been a Research Fellow at the U.S. Bureau of the Census and a Fellow at the Center for Advanced Study in the Behavioral Sciences. He has published 3 books and over 70 articles and book chapters on demography, economic development, poverty and unemployment. He is also currently serving on the National Institute of Child Health and Development’s Population Science Subcommittee. He holds a Ph.D. in Sociology from the University of Wisconsin—Madison. There are 13 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 2,234,963 times.

A term paper is a written assignment given to students at the end of a course to gauge their understanding of the material. Term papers typically count for a good percentage of your overall grade, so of course, you’ll want to write the best paper possible. Luckily, we’ve got you covered. In this article, we’ll teach you everything you need to know to write an A+ term paper, from researching and outlining to drafting and revising.

Quick Steps to Write a Term Paper

  • Hook your readers with an interesting and informative intro paragraph. State your thesis and your main points.
  • Support your thesis by providing quotes and evidence that back your claim in your body paragraphs.
  • Summarize your main points and leave your readers with a thought-provoking question in your conclusion.

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  • Think of your term paper as the bridge between what you’ve learned in class and how you apply that knowledge to real-world topics.
  • For example, a history term paper may require you to explore the consequences of a significant historical event, like the Civil War. An environmental science class, on the other hand, may have you examine the effects of climate change on a certain region.
  • Your guidelines should tell you the paper’s word count and formatting style, like whether to use in-text citations or footnotes and whether to use single- or double-spacing. If these things aren’t specified, be sure to reach out to your instructor.

Step 2 Choose an interesting topic.

  • Make sure your topic isn’t too broad. For example, if you want to write about Shakespeare’s work, first narrow it down to a specific play, like Macbeth , then choose something even more specific like Lady Macbeth’s role in the plot.
  • If the topic is already chosen for you, explore unique angles that can set your content and information apart from the more obvious approaches many others will probably take. [3] X Research source
  • Try not to have a specific outcome in mind, as this will close you off to new ideas and avenues of thinking. Rather than trying to mold your research to fit your desired outcome, allow the outcome to reflect a genuine analysis of the discoveries you made. Ask yourself questions throughout the process and be open to having your beliefs challenged.
  • Reading other people's comments, opinions, and entries on a topic can often help you to refine your own, especially where they comment that "further research" is required or where they posit challenging questions but leave them unanswered.

Step 3 Do your research.

  • For example, if you’re writing a term paper about Macbeth , your primary source would be the play itself. Then, look for other research papers and analyses written by academics and scholars to understand how they interpret the text.

Step 4 Craft your thesis statement.

  • For example, if you’re writing a paper about Lady Macbeth, your thesis could be something like “Shakespeare’s characterization of Lady Macbeth reveals how desire for power can control someone’s life.”
  • Remember, your research and thesis development doesn’t stop here. As you continue working through both the research and writing, you may want to make changes that align with the ideas forming in your mind and the discoveries you continue to unearth.
  • On the other hand, don’t keep looking for new ideas and angles for fear of feeling confined. At some point, you’re going to have to say enough is enough and make your point. You may have other opportunities to explore these questions in future studies, but for now, remember your term paper has a finite word length and an approaching due date!

Step 5 Develop an outline for the paper.

  • Abstract: An abstract is a concise summary of your paper that informs readers of your topic, its significance, and the key points you’ll explore. It must stand on its own and make sense without referencing outside sources or your actual paper.
  • Introduction: The introduction establishes the main idea of your paper and directly states the thesis. Begin your introduction with an attention-grabbing sentence to intrigue your readers, and provide any necessary background information to establish your paper’s purpose and direction.
  • Body paragraphs: Each body paragraph focuses on a different argument supporting your thesis. List specific evidence from your sources to back up your arguments. Provide detailed information about your topic to enhance your readers’ understanding. In your outline, write down the main ideas for each body paragraph and any outstanding questions or points you’re not yet sure about.
  • Results: Depending on the type of term paper you’re writing, your results may be incorporated into your body paragraphs or conclusion. These are the insights that your research led you to. Here you can discuss how your perspective and understanding of your topic shifted throughout your writing process.
  • Conclusion: Your conclusion summarizes your argument and findings. You may restate your thesis and major points as you wrap up your paper.

Drafting Your Term Paper

Step 1 Make your point in the introduction.

  • Writing an introduction can be challenging, but don’t get too caught up on it. As you write the rest of your paper, your arguments might change and develop, so you’ll likely need to rewrite your intro at the end, anyway. Writing your intro is simply a means of getting started and you can always revise it later. [10] X Trustworthy Source PubMed Central Journal archive from the U.S. National Institutes of Health Go to source
  • Be sure to define any words your readers might not understand. For example, words like “globalization” have many different meanings depending on context, and it’s important to state which ones you’ll be using as part of your introductory paragraph.

Step 2 Persuade your readers with your body paragraphs.

  • Try to relate the subject of the essay (say, Plato’s Symposium ) to a tangentially related issue you happen to know something about (say, the growing trend of free-wheeling hookups in frat parties). Slowly bring the paragraph around to your actual subject and make a few generalizations about why this aspect of the book/subject is so fascinating and worthy of study (such as how different the expectations for physical intimacy were then compared to now).

Step 3 Summarize your argument with your conclusion.

  • You can also reflect on your own experience of researching and writing your term paper. Discuss how your understanding of your topic evolved and any unexpected findings you came across.

Step 4 Write your abstract.

  • While peppering quotes throughout your text is a good way to help make your point, don’t overdo it. If you use too many quotes, you’re basically allowing other authors to make the point and write the paper for you. When you do use a quote, be sure to explain why it is relevant in your own words.
  • Try to sort out your bibliography at the beginning of your writing process to avoid having a last-minute scramble. When you have all the information beforehand (like the source’s title, author, publication date, etc.), it’s easier to plug them into the correct format.

Step 6 Come up with a good title.

Revising & Finalizing Your Term Paper

Step 1 Make your writing as concise as possible.

  • Trade in weak “to-be” verbs for stronger “action” verbs. For example: “I was writing my term paper” becomes “I wrote my term paper.”

Step 2 Check for grammar and spelling errors.

  • It’s extremely important to proofread your term paper. If your writing is full of mistakes, your instructor will assume you didn’t put much effort into your paper. If you have too many errors, your message will be lost in the confusion of trying to understand what you’ve written.

Step 3 Have someone else read over your paper.

  • If you add or change information to make things clearer for your readers, it’s a good idea to look over your paper one more time to catch any new typos that may have come up in the process.

Matthew Snipp, PhD

  • The best essays are like grass court tennis—the argument should flow in a "rally" style, building persuasively to the conclusion. Thanks Helpful 1 Not Helpful 0
  • If you get stuck, consider giving your professor a visit. Whether you're still struggling for a thesis or you want to go over your conclusion, most instructors are delighted to help and they'll remember your initiative when grading time rolls around. Thanks Helpful 0 Not Helpful 1
  • At least 2 hours for 3-5 pages.
  • At least 4 hours for 8-10 pages.
  • At least 6 hours for 12-15 pages.
  • Double those hours if you haven't done any homework and you haven't attended class.
  • For papers that are primarily research-based, add about two hours to those times (although you'll need to know how to research quickly and effectively, beyond the purview of this brief guide).

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  • ↑ https://www.binghamton.edu/counseling/self-help/term-paper.html
  • ↑ Matthew Snipp, PhD. Research Fellow, U.S. Bureau of the Census. Expert Interview. 26 March 2020.
  • ↑ https://emory.libanswers.com/faq/44525
  • ↑ https://writing.wisc.edu/handbook/assignments/planresearchpaper/
  • ↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/thesis_statement_tips.html
  • ↑ https://libguides.usc.edu/writingguide/outline
  • ↑ https://gallaudet.edu/student-success/tutorial-center/english-center/writing/guide-to-writing-introductions-and-conclusions/
  • ↑ https://www.ncbi.nlm.nih.gov/pubmed/26731827
  • ↑ https://writing.wisc.edu/handbook/assignments/writing-an-abstract-for-your-research-paper/
  • ↑ https://www.ivcc.edu/stylesite/Essay_Title.pdf
  • ↑ https://www.uni-flensburg.de/fileadmin/content/institute/anglistik/dokumente/downloads/how-to-write-a-term-paper-daewes.pdf
  • ↑ https://library.sacredheart.edu/c.php?g=29803&p=185937
  • ↑ https://www.cornerstone.edu/blog-post/six-steps-to-really-edit-your-paper/

About This Article

Matthew Snipp, PhD

If you need to write a term paper, choose your topic, then start researching that topic. Use your research to craft a thesis statement which states the main idea of your paper, then organize all of your facts into an outline that supports your thesis. Once you start writing, state your thesis in the first paragraph, then use the body of the paper to present the points that support your argument. End the paper with a strong conclusion that restates your thesis. For tips on improving your term paper through active voice, read on! Did this summary help you? Yes No

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Marketing Term Paper Writing Guide: Tips and Topic Ideas to Consider

Marketing Term Paper Writing: How to Make the Paper Stand Out

A marketing term paper is an academic assignment that is assigned to college students and is supposed to be delivered within a single term. The goal of the project is to prove a deep and profound understanding of the topic and its specifications. Students who succeed with global marketing term paper writing and similar custom term papers are likely to get a positive grade for the whole term. 

What are the main requirements of the paper? The number of pages may vary, but the structure and formatting should always remain the same. Keep reading a comprehensive writing guide that will help you succeed with the assignment, creating an influential, meaningful, and coherent paper worth the highest grade. 

Writing a Marketing Term Paper: Key Stages of Work

As students get enough time to work on their term paper project, they should make the maximum effort to keep the essay meaningful, relevant and consistent. In some instances, learners get their topics selected, so they have to start with the data analysis and research. However, if you are free to choose the theme for your paper, your task is easier and more complicated at the same time. Browsing the web, you will come across the term paper on marketing mix, which will include the topics in the most different marketing branches.

  • Digital marketing
  • Internet marketing
  • Social marketing
  • International marketing
  • Non-profit marketing
  • Content marketing
  • Sports marketing and others

Start with the broad topic, narrowing down your choice gradually. Make sure the theme you choose is not only relevant but also interesting for you to discuss. 

Pre-Writing Stage

One of the most common mistakes students make working on a marketing research term paper is skipping the preparatory stage. Why is it significant? The more attention you pay to the pre-writing stage, the faster and better you will be able to succeed with the writing process. Does it sound appealing? Then, focus on the aspects you need to cover during this stage. 

First of all, it is critical to emphasize that before you dive into the writing process, you should collect enough information from credible sources that will expand your vision and contribute to your competence in the area. The research may take some time, but the results you gain will be 100% worth the effort. Make notes as you look through the data sources and write down the most critical issues, interesting samples, statistics, or other options that may be used during the writing process. 

Additionally, after you are done with the analysis of the data sources, you are ready to proceed to the next stage, which is not writing yet. Market research is another option you should succeed with to come up with a coherent essay. Irrespective of the topic you choose for the paper, you need to reveal various approaches to the question. 

Structuring the Paper

If you have collected enough information on the topic and categorized it to have a better understanding of the theme, you are ready to move on with the process. Before you start working on the outline, find a comprehensive marketing term paper sample. Read it carefully to single out strong and weak points of the paper, detect effective writing instruments and discover ideas that may advance the quality of your essay to a new level. Keep the structure of the paper in mind so that you can come up with a flawless outline. 

  • Outline . During the preparatory stage, you have collected enough information to specify various aspects of the question under discussion. The only thing you need to do now is to divide your future paper into meaningful parts. The introduction, body, and conclusion are the traditional parts of the essay that should be included. Do not make an extended plan, but rather stay concise, specifying only the most important ideas. Enumerate the critical points so that the paper remains logical and coherent.
  • Introduction . If you have ever been working on other academic writing projects, you should realize the prominence of the introductory passage. It aims at gaining the reader’s attention and mentioning the objectives of the paper. However, a marketing term paper is an academic assignment that should be informative and sound scientific. Therefore, only relevant information, up-to-date statistics, arguments, and facts should be included. A thesis statement is a central sentence in the paragraph that states the topic of the research and gives an idea of what the paper will be about. 
  • Body part . Although the body is the biggest part of the paper that will contain the most information, students should make maximum effort to keep it consistent and laconic. Each new statement should be presented in a new paragraph, supported by relevant evidence and arguments. Logical link between the passages is made easier with the transition words and phrases. 
  • Conclusion . Finally, it is time to summarize the information that has been specified in the paper. Do not introduce new facts or other aspects, but rather reiterate the thesis statement and mention the perspectives for further question investigation. 

Post-Writing Stage

When you are done with the first draft of your marketing term paper, you need to make sure it is impeccable in terms of grammar, structure, formatting, punctuation, and other aspects. Revise the paper multiple times to eliminate typos, mistakes, and inaccuracies that can affect the quality of your writing.

Marketing Term Paper Topics: How to Choose a Relevant Theme

The number of marketing term paper topics currently available on the market is overwhelming. As the field is continuously growing, there is always a chance to single out an appealing and relevant theme that will help you thrive with the academic project. At the same time, it is critical to remember that the marketing research paper topic should be not only appealing but also unique.

Looking through the most up-to-date marketing term paper topics, students should follow simple guidelines that will help them make the most reasonable choice. 

  • Analyze the field to detect the areas that are not widely discussed. 
  • Avoid too broad and generalized themes. 
  • Make the topic of your paper specific, consistent, and clear. 

Marketing Term Paper Topic Examples

Following the above-mentioned tips, you enhance your chances of succeeding with the choice. However, looking through an extensive database of digital marketing topics and paper samples in other branches of marketing is always a good idea. If you are interested in the creation of a product development marketing term paper, pick a relevant topic in this area. However, keep in mind that flexibility and individual approach to the topic selection are critical. 

Hot Topics in Marketing for Your Term Paper

The number of marketing research topics available online is growing, so you may think that the choice is simple. Make sure you opt for the hottest theme that will be relevant, interesting, and up-to-date.

  • Advanced Brand Performance and Components that Can Contribute to It
  • Company Reputation: The Way Effective Marketing Can Improve It
  • Corporate Responsibility: Various Approaches to the Issue
  • The Leading SMM Strategies to Enhance Consumer Engagement
  • The Way SMM Influences Customer Behavior
  • Online Shopping and Its Peculiarities: The Way Marketers and Customers See It
  • Competitive Marketing Strategy How It Is: Factors that May Contribute to It
  • Social Marketing Mix Strategy: Basic Information and Key Peculiarities
  • Affiliate Marketing: Is It an Effective Digital Marketing Strategy?
  • Key Aspects of Brand Loyalty

Digital Marketing Term Paper Topics

Digital marketing plays a critical role in the market, so if you pick a topic in the field, you have a high chance of coming up with a meaningful and coherent paper worth the highest grade. Additionally, we've composed a list of  network security term paper topics if you want to delve deeper into cybersecurity issues.

  • The Number One Digital Marketing Strategy for New Brands
  • SEO: Why Is It Critical for the Successful Digital Marketing?
  • Effective Ways to Eliminate the Risk of the Cart Abandonment
  • Digital and Traditional Marketing: Which One Is the More Beneficial?
  • Targeted Marketing: Ins and Outs
  • Organic vs. Paid Search: Top 5 Most Insightful Differences
  • SEO Tools to Avoid
  • 7 Methods to Increase the Audience on Social Media
  • Social Media Marketing: How to Succeed with It?
  • Creating the Content Your Followers will Appreciate: 10 Steps to Success

Internet Marketing Term Paper Topics

Do you still hesitate about which topic to choose? Here are multiple ideas that will not leave you indifferent. 

  • The Efficiency of Internet Marketing in Increasing Sales
  • Online Shopping: The Most Important Aspects Customers Pay Attention to
  • Does Mobile Marketing Work? 
  • Internet Marketing and Its Latest Trends
  • Country Policies for Online Marketing
  • Internet Security and Its Importance in Online Marketing
  • What Are the Chances for the Brand to Succeed without a Beneficial Internet Marketing Campaign?
  • Facebook Ads Helping Business Grow
  • Analyzing the Competitors as a First Step to the Successful Brand Marketing Strategy
  • Traditional and Modern Marketing Instruments Compared

Marketing Research Term Paper Topics

Marketing research paper writing is much simpler if you are interested in the topic. Look through the list of the most appealing and up-to-date themes that may help you with the choice.

  • E-Marketing: Effective Instrument Used in Various Industries
  • Features and Specifications of Bank Marketing
  • The Significance of Innovation in Marketing
  • How to Choose the Most Effective Marketing Strategy for a Specific Case: Tips and Guidelines
  • Internet Marketing and Its Role in Brand Promotion
  • Applied Managerial Marketing as a Phenomenon that Is Gaining Popularity
  • Tips that Will Help You Maintain Profitable Marketing in the Most Uncertain Situations
  • Micro and Macro Marketing: Specifications and Peculiarities to Consider
  • Marketing Manager: What Every Growing Business Should Hire One?
  • Marketing as the Basic Factor in the Success of the Company

Social Media Marketing Term Paper Topics

If you choose to write a term paper about social media marketing, you should decide on the corresponding topic first. Check out a few ideas you may find helpful. 

  •  Promotion of New Products: Top 5 Social Media Platforms to Help You Succeed
  • SMM Tools and Instruments Most Brands Use
  • Three Most Influential Data-Driven SMM Strategies to Use
  • The Role of Video, Image, and Text in the Social Media Campaign
  • Instagram Reels as a Helpful Tool for the Brand Promotion
  • Social Media Marketing and Its History
  • Facebook Ads: Key Features, Advantages, and Pitfalls
  • Pros and Cons of Social Media Marketing
  • Community Management Compared to Social Media Marketing: Which One Is More Influential? 
  • Lead Generation: The Way SMM Can Contribute to It

Term Paper Ideas for an International Marketing Class

Most students agree that selecting the marketing term paper topic is responsible and challenging. Here are a few sample ideas that may simplify the process.

  • Top 5 Marketing Strategies that Can Make the Brand Global
  • The Impact of Globalization of the Customer Behavior and Choice
  • Local vs. International Brands: Which Ones Are more Appreciated?
  • Advantages and Downsides of International Brands Compared to Local Ones
  • Global Event Marketing as a Way to Enhance the Brand Awareness
  • Marketing Product on the International Level: Step-by-Step Guide to the Achievement of the Flawless Results
  • The Prominence of Digital Marketing in the Brand Promotion on an International Level
  • Email Marketing and Its Impact on the International Brand Reputation
  • Digital Advertising as One of the Instruments of the International Marketing Strategy
  • The Role of Website Visuals in the International Marketing Campaign

Non-Profit Marketing Term Paper Topics

Choosing from the multitude of marketing topics for the research paper may be complicated. At the same time, looking through sample themes may help you out.

  • Asymmetric Information and Its Functions in the Non-Profit Organization Marketing
  • Non-Profit Organizations: Strategic Management Theory
  • Effective Online Marketing Strategies for Non-Profit Organizations
  • How to Predict Financial Vulnerability of the Organization: Tips to Consider
  • The Way Social Media Can Be Used by Non-Profit Organization Marketing
  • Implementing Marketing Strategies in Non-Profit Organizations: Features and Peculiarities
  • Non-Profit Organizations: Top 3 Most Effective Marketing Strategies
  • The Purpose of the Marketing Campaigns in Non-Profit Organizations
  • The Way Successful Marketing Strategy Influences the Popularity of the Non-Profit Organization
  •  The Challenges Non-Profit Organizations Face Implementing Marketing Campaigns 

Content Marketing Topics for Term Papers

Content marketing term paper writing is much easier if the topic you select is relevant and up-to-date. Look through the list of sample themes and opt for the most appealing one. 

  • Lead Generation and Top 5 Most Effective Content Marketing Strategies
  • The Use of the Content and Enhanced Email Subscription Rates
  • The Elements Indispensable for the Successful Content Marketing
  • Pillar Content and Its Significance for the Sales Growth
  • Top 3 Biggest Graphic Design Mistakes in the Marketing Campaigns
  • Interactive Content Marketing as a Way to Contribute to the Marketing Strategy
  • Micro Content and Its Functions
  • Generating Leads and Close Sales: Tips and Tricks from Experienced Marketing Agents
  • 10 Easy Steps to Creating an Appealing Content Marketing Campaign
  • One-Step vs. Multi-Step Content Marketing Campaign: How to Make the Choice You Will not Regret

Sport Marketing Topics

Sample marketing term paper topics will not only guide you but will provide you with the effective ideas you have been looking for. 

  • Virtual Reality and Augmented Reality Used in Sport Marketing
  • Over the Top Content and Its Impact on the Sales of Sport-Related Goods
  • Effective Ways to Capitalize on the Wearables Market
  • Extraordinary Content and Its Role in Strengthening Fan Loyalty
  • Growing Opportunities in Sports Marketing
  • The Significance of Women and Children in Sports
  • Seniors Participating in Games: Pros and Cons
  • eSports: Perspectives and Advantages Available
  • The Link between Sport and Sustainability
  • Artificial Intelligence Influencing Sports

Term Paper Topics about Marketing Food

Do you struggle to select a relevant topic for the marketing food research paper? Check out an extensive list of topics to help you with the choice. 

  • 3D Printed Virtual Reality Used in Food Marketing Strategy
  • Food Marketing Statistics and Trends
  • Information Innovation and Its Role in Marketing Food
  • The Gastronomic Culture in the Up-to-Date Society: A Detailed Analysis of Tendencies
  • Marketing Food Instruments and Their Efficiency
  • Marketing Food: Peculiarities of the Campaigns
  • The Way Technology Can Influence Food Marketing
  • Challenges of Marketing Food Online
  • Top 10 Most Effective Tips for Marketing Food
  • Socio-Cultural Factors that Influence Marketing Food 

Consumer Behavior Topics for Marketing Term Paper

The number of marketing research topics available on the market is impressive. Nonetheless, students who choose to talk about customer behavior may find it challenging to formulate the theme. Here are a few sample topics that will help you decide. 

  • How Rational Is Modern Customer Behavior?
  • Measuring Purchase Intention: Effective Methods of the Analysis
  • Forecasting the Product Adoption Rate
  • Online Consumer Behavior Patterns
  • The Prominence of Online Shop Anonymity for the Customers
  • Customer Retention: Methods and Effective Tips
  • The Way Ads Can Influence the Customer Behavior
  • Modern Marketing and Technology Application
  • Loyalty Programs as an Effective Marketing Instrument
  • Reputation and Quality: How Are They Related?

Marketing Research Topics for College Students

Choosing the topic for the marketing research paper is no easy job. However, if you take some of your time to look through the list of interesting themes, you will get a higher chance to succeed. 

  • Top 3 Most Effective Forms of Marketing
  • Marketing Content Going Viral in Online Marketing
  • The Use of Famous people for the Brand Promotion
  • Advertising and Recession Period: How Are the Notions Related?
  • Mobile Marketing: Its Specifications and Basic Functions
  • The Role of Artificial Intelligence in Up-to-Date Marketing
  • Marketing Strategies Used in the Fashion Industry: Their Features and Specifications
  • The Impact of Gender the Buying Decisions
  • Political Campaigns and Brand Marketing: The Link between the Two
  • Can Radio Still Be Used as a Method of Advertisement?

Marketing Management Ideas for Term Paper

If you are still looking for marketing management topic ideas, check out some of the up-to-date options that may help you make the right choice. 

  • Marketing Management and Its Link to the Buying Behavior Patterns
  • Top Challenges of the Marketing Management Support System
  • Traditional vs. Digital Marketing Management: Similarities and Differences
  • High-Risk Customers and the Way Marketing Management Can Help to Target Them
  • Successful Marketing Management as a Way to Success
  • Peculiarities of Marketing Management for Various Industries
  • Main Problems and Trends that Have a Negative Impact on Marketing Management
  • Marketing Research and Management
  • Market and Product Development: Key Notions for the Marketing Management
  • Development and Advancement of Marketing Management

Marketing Term Paper Written by Professionals

Have you read all the writing marketing term paper suggestions carefully, but the assignment still looks too complicated? There is no need to give up the attempts to thrive with the products, but it is recommended to focus on alternative solutions. 

Are you ready to succeed with the marketing term paper stress-free? Entrust your project to professionals who will guide you and help you come up with the most meaningful, well-structured, and coherent paper. Take your time to browse the website and familiarize yourself with the terms and conditions, safety guarantees, and pricing policies. Contact the representatives of the support team if you have any questions or concerns. Proceed to the ordering term paper process, staying as specific as possible. Specify the necessary deadline and get your assignment done by that time.

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A term paper on marketing management

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Citizen is one of the largest watch manufactures in the world. It has got its feet in both technology and fashion industry. It markets its product all over the world, its main target market is high earning youth who are fashionable as well as attracted towards technology as it markets its product all over the globe, its main geographic market segmented is Asia and demographic segment is high income Male and Female of 20+ age group. Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. As a “citizen” of the world, we make it our responsibility to help cultivate a culture of positive change and ongoing evolution through our craft. We take this mission seriously and eagerly welcome what the future may bring.

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For the published version, see Adam Bursi, "Mijn poep, mijn zelf. Identiteit en religie door de lens van ontlasting," in Wie is er bang voor religie? Waarom kennis van religie belangrijk is, ed. Joas Wagemakers and Lucien van Liere (Almere: Parthenon, 2019), 246-252. Please be aware that the published and the preprint version are not 100% the same. This preprint version is deposited under a Creative Commons Attribution Non-Commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution.

term paper marketing

Azza Hussein

REFERENCES UPON REQUEST, CONTACT: INTRODUCTION METHODS CONCLUSIONS RESULTS Charlene Gaw: [email protected] Elisabeth Alison: [email protected] Azza Hussein: [email protected] The transition to parenthood, while an exciting time to celebrate the life of their child, causes parents to face new challenges such as physical exhaustion (Petch & Halford, 2008), role overload (Perry-Jenkins, Goldberg, Pierce, & Sayer, 2007), and less time for themselves and their partners (Feeney, Hohaus, Noller, & Alexander, 2001). Today in the United States, 85% of women and 76% of men will have parented a child by the time they are forty (Roy, Schumm, & Britt, 2014), making this an important developmental transition to examine. Humility has been found to have numerous social benefits, among them the initiation and maintenance of romantic relationships (van Tongeren, Davis, & Hook, 2014). Prior studies have found that greater humility in romantic relationships increases relationship satisfaction and forgiveness...

this is a text

Stephen Stuart

The nuclear quadrupole interaction tensors of 1 N and 3 K in potassium nitrate at room temperature have been determined from nuclear magnetic resonance (NMR) rotation studies of single crystals at 9.4 T. Values for the coupling constants and asymmetry parameters at 296 K are N: eqQ/h = 751 kHz, >7 = 0.022; 3 9 K: eqQ/h = 1326kHz, i/ = 0.171. The temperature dependence, on approaching the order-disorder phase transition near 401 K, is linear.

Kasiyah Junus

REVISTA PARANAENSE DE EDUCAÇÃO MATEMÁTICA

Ivanete Zuchi

Este relato apresenta uma experiência vivenciada por um professor de matemática do Ensino Médio com a utilização de uma nova ferramenta do GeoGebra, denominada Classroom. Este recurso, que simula uma sala de aula virtual, pode ser utilizado em conjunto a outras plataformas de ensino a distância, como Zoom, Webex, dentre outras. Aqui, compartilharemos a forma como esta ferramenta pode ser explorada no ensino remoto, bem como suas potencialidades e limitações no ensino da matemática, especificamente em uma atividade sobre funções. Tal atividade contemplou questões sobre o índice de transmissão da COVID-19, explorando os diferentes tipos de representação de funções, em uma turma de Ensino Médio. O uso do GeoGebra Classroom possibilitou a observação em tempo real, pelo professor, do desenvolvimento da atividade realizada pelos alunos, sendo possível identificar o progresso, o erro e a dúvida nas tarefas propostas, oportunizando um feedback imediato e uma melhor interação entre professor...

Caspian Journal of Internal Medicine

Caspian Journal of Internal Medicine (CJIM)

Background: Both influenza A virus (IAV) and respiratory syncytial virus (RSV) cause acute respiratory infection (ARI) in infants and young children. This study was conducted to determine Influenza A virus and its co infection with RSV among the hospitalized children with ARI. Methods: A total of 153 throat samples of the hospitalized young children aged between below one year and 5 years with the clinical signs of ARI were collected from the different hospitals in Khuzestan from June 2009 to April 2010. The samples were tested for Influenza A viruses by real time PCR. Positive IAV samples were tested for influenza A sub type H1N1 and for RSV by the nested PCR. Results: In this study, from the total 153 samples, 35 samples (22.9%) including 15 (42.8%) females and 20 (57.2%) males were positive for influenza A viruses. From the 35 positive samples for IAV, 14 were positive for swine H1N1 subtype. All the positive samples for influenza showed negative for RSV infection which revealed no coinfection with RSV. The prevalence of influenza A among age/sex groups was not significant. Conclusion: Influenza A is a prevalent viral agent isolated from young children with ARI. Influenza A subtype H1N1 was accounted for the 40 percent all laboratory-proven diagnoses of influenza in 2009. No evidence of coinfection of influenza A and RSV has been observed in the present study.

Editions de l'Université de Bruxelles

Raffaele Cattedra

Acta Scientiarum. Technology

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How To Write a Term Paper: A Guide That Works

30 June, 2020

16 minutes read

Author:  Mathieu Johnson

Once you’ve started your university career, you are going to be asked to present a term paper. What’s the difference between a term paper and a research paper? How can you write a good term? What’s the best way to structure it? Where can you find some tips to make the writing process faster? In this article, we’ll discuss a few tips to help you prepare a term paper quickly and professionally.

term paper

What Is a Term Paper… And What Is The First Step?

A term paper is a critical and analytical report on the topic or subject that you covered within the course of studies. It usually consists of two separate but equally important aspects: your own thoughts about the topic and a demonstration of your understanding of the existing literature. The main goal of this assignment is to summarize the material you learned and showcase your understanding of the topic. This aspect makes the term paper a universal instrument for assessing a student’s proficiency. It also explains why term papers cost so many points of your course grade.

We usually associate a term paper with a research paper , but although the concepts are quite similar, a research paper requires a more academic approach and a deeper investigation into the literature of your field of study.

To write an outstanding college term paper, you must understand that your professor has requested it in order to test your analytical thinking skills. You must collect relevant data, analyze it, and then make a summary or solve a particular problem. Such skills are highly relevant to the business world, so this type of the task is as practical as it is educational.

So, let’s start the preparation!

Before you begin writing

Dip into the topics and make a research

Unfortunately, there is no magical recipe that allows you to get everything done fast. You will need to choose the best way forward in whatever situation you find yourself, but here are some tips to help you prepare for the assignment.

To begin with, take the research stage seriously . Sometimes, when students are really interested in a topic, they only want to present their personal ideas about the problem. Unfortunately, if you’re not completely familiar with all the data from the various sources, you will need to reinvent the bicycle.

Term paper writing was never an easy ride. Well, not for our expert writers. Place an order with our term paper writing service and secure yourself an “A!”

In the initial stages of your research, investigate everything you can find on the topic . This may sound like a tall order, but you’ll find that it doesn’t actually entail that much reading. At this point you are only compiling the research, so you will be skimming through numerous prospects rather than reading them completely. Bear in mind that your aim is to get acquainted with the various aspects of your problem. The term paper summarizes the knowledge you gained within a course and requires to familiarize yourself with the research that other people have already made on your topic.

Thinking that your opinions are completely original and unique is quite egocentric, and it can get you into trouble. So, “your” thoughts about the problem are usually just somebody else’s statements that you have rephrased (or even a well-established academic concept!). Remember that your professor will be familiar with all the literature surrounding the issue: if you merely rewrite someone else’s thoughts and present them as your own (even if you don’t realize doing it), be prepared for criticism!

Applying a Structure To Your Term Paper

Term paper structure

Once you have read all the leading authors and their approaches to your problem, it’s time to create a structure for your work. This is not yet an outline; you just need to decide what to write about. Sketch out the topic for the theoretical portion of your work and think about practical aspects and how you can approach the research in the best possible way.

At this point, you really need to call or email your supervisor . Your professor will have seen hundreds of term papers like yours (i.e., they have not yet been written, but a definite idea exists!) and will be prepared to give you feedback and advice. He or she will tell you what literature you have omitted, offer suggestions about what you should read, and give you feedback about your paper. It may well be that your approach has already occurred to somebody else, in which case there is no need to repeat it.

Choosing a Topic: Easy as Riding a Bike?

When you choose your topic, make sure you choose something that you are interested in . That’s our advice if you want a painless term paper. If you prefer to investigate a field that you’ve never really explored before, you can challenge yourself to do that, too. That might be sophisticated, but why not?

If you decide to investigate a topic or a problem that you are pretty familiar with, your writing will be more fluid. You will focus your attention on a specific aspect of the chosen field and expand your knowledge within that scope. On the contrary, choosing an unfamiliar subject matter can wash out your expertise.

Be prepared to change the topic if you find out that your research isn’t going anywhere. It might occur that you presuppose that your topic has a potential but somewhere at the stage of initial research, you find that it just won’t work. It’s always a good idea to consider two or three topics when you kick off the term paper writing – even if they are just different ways of examining the same problem. By doing this, you will be able to choose the best version, which may not be the one you started with at all!

Related Post: 100 Persuasive essay topics

Formulating a Thesis statement

Term paper thesis statement

Writing a proper thesis statement can also be challenging. To begin with, write down a couple of prominent ideas or concepts, then try to make rough drafts of them to see how they’ll work in the structural framework. You will probably find that one idea fits your style, interests, and knowledge base: you can choose that one as your thesis statement.

Remember that the thesis statement is the skeleton, the central concept of your paper. It is the elemental attribute of almost any academic paper – from master’s thesis to a simple five paragraph essay. If you do a thorough job on it, you will find that writing (and defending!) your argument is much easier.

Be aware that all of these stages are parts of a procedure – one leads to another. When writing a term paper, you should collect the material and wrap it up at the same time.

Planning – The Key To Success

Some people claim that they can write a term paper without any planning. In our opinion, this is impossible. If you don’t have a postgraduate degree and you aren’t a certified genius, you need to prepare an outline for your project. It may come as a surprise, but even people who claim otherwise actually prepare outlines – in their heads. But if you don’t have that much experience, use a pencil and your notebook to ensure that you don’t forget anything.

Don’t procrastinate on your College or University papers anymore. Get professional help with our essay writer !

That’s when we get to preparing your first draft . There’s only one thing to add here: do as many drafts as you need in order to achieve your goal. Understand that your aim is to create an excellent term paper and keep working at it until you are satisfied.

Term Paper Outline: Write Everything In The Proper Section!

Term paper outline

In the Introduction , state the topic that you are going to investigate and the context of your work. This is the critical ‘selling’ moment of your work. In a nutshell, your introduction combined with a conclusion should give a sneak peek into what the whole paper is about. If your introduction is well-prepared, it will be quite complacent about the body of your project. The introduction must include an abstract that presents your thesis statement . You should explain your motivation (why should the reader be concerned about this problem?) , your methods (what scientific tools did you use?) , and the results (what you achieved) .

The Literature Review totally corresponds to its name – it is here to review the literature you compiled. Your professor will double check it to make sure that you understand the context of your argument. One more thing to add is: collect all the information you can! Ideally, you should read or at least glance through every book and author that you can find on the topic. Think of your task as a fascinating journey: if you approach it like that, reading hundreds of pages won’t seem like that much of a challenge.

In the Discussion , you must present the interpretations of the problem. Be honest, explain what you pieces of data you don’t agree with and what ideas and concepts you support. This section connects the dots between theory and practice when writing a term paper. Wherever possible, provide several interpretations of the subject matter, then choose the one(s) that are most relevant to the case you are presenting.

In the Body , focus on those arguments that prove your thesis statement. This section must be absolutely logical. If you have chosen a more complicated topic, use heading and sub-headings to improve the appearance of this section. While writing the body, keep your target audience (your professors) in mind. In other words, don’t just record the obvious causes/effects/solutions but also showcase your own findings – what you have discovered and how that proves your thesis statement. Demonstrate that you are familiar with the details and you will stun your readers with the prolific mastery of the topic.

Now, the Conclusion   is her to summarize both the content and the purpose of the paper. The most challenging part is not to make it too dry. Reiterate your thesis statement and briefly show how your results justified your proposition. At the very end, you can suggest a call to action or pose a rhetorical question or statement that leaves your reader wanting more.

What to do next?

When you have finished, reread your work a couple of times. You will almost certainly find a few faults, whether they are contextual, factual, syntactical, grammatical, or even simple spelling mistakes. A very useful tip is to wait for two or three days after writing your final draft to proofread it afterward. Your brain will have time to process the information, and you’ll be able to look at it with a fresh view.

How to write a good term paper

When proofreading, take care to polish the structural problems. The skeleton (the logic and the thesis statement) should make sense. If they don’t, try to approach the problem from another perspective. The changes may take some time, but bear in mind that your objective is to produce professional work. Be patient!

After that, print the term paper. The human eye processes information differently on the paper than on a computer screen; that’s why you need to print it and take one final look for any possible mistakes. Even if you don’t see any serious defects, pay attention to formatting, punctuation, and synonyms. It’s an academic text, so make it shine!

Term Paper Sample

Be sure to check the sample of a term paper, completed by our writers. Use it as an example to perfect your own writing. Link:  Term Paper Sample: Consumer Buying Behavior .

The Do’s and Don’ts of Term Paper Writing

There you have the most important tips to help you succeed in writing a term paper. Now it’s up to you to stop reading and start writing!

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A life lesson in Romeo and Juliet taught by death

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Ethical Research Paper Topics

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Writing a research paper on ethics is not an easy task, especially if you do not possess excellent writing skills and do not like to contemplate controversial questions. But an ethics course is obligatory in all higher education institutions, and students have to look for a way out and be creative. When you find an […]

Art Research Paper Topics

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Students obtaining degrees in fine art and art & design programs most commonly need to write a paper on art topics. However, this subject is becoming more popular in educational institutions for expanding students’ horizons. Thus, both groups of receivers of education: those who are into arts and those who only get acquainted with art […]

What Is a White Paper? [FAQs]

Lindsay Kolowich Cox

Published: February 01, 2023

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business.

content team working on the design of a whitepaper

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.

In tech, a whitepaper usually describes a theory behind a new piece of technology. Even a business whitepaper can serve a variety of uses and audiences -- some more product-focused than others. And although it is put together like an ebook, the two are written quite differently.

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We're here to arm you with the best definition of a whitepaper in the context of business and what to do (and not do) as you create one. This article covers: 

  • What is a whitepaper?
  • How to write a whitepaper
  • Whitepaper examples

What Is a Whitepaper?

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.

Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They're advanced problem-solving guides. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads.

term paper marketing

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What Isn't a Whitepaper?

A product pitch.

Although Investopedia defines a whitepaper as "an informational document issued by a company to promote or highlight the features of a solution, product, or service," be warned that overtly shilling your own stuff could turn off your readers.

The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why people need to buy your product right now.

How Are Whitepapers Different From Blog Posts and Ebooks?

Speaking of what a whitepaper isn't ... if you're looking for a quick and interactive way to present your value to the industry, a whitepaper is not your only option. There are also ebooks and blog posts -- both of which have various differences from a whitepaper.

What really set these products apart are the size, appearance, and time commitment of each one. Whereas writing blog posts and ebooks can take anywhere between a few hours and a few weeks, a good whitepaper can take between a few weeks and a few months to write and polish. They're less flashy, much more serious in tone, and more heavily researched than blog posts and ebooks.

Let me show you a comparison. The set below is one of our own ebook templates ( which you can get for free here ). It's a thorough but simple read:

Cover of a free ebook template offered by HubSpot

Now, here is a whitepaper based on our latest research on emerging tech for small to mid-sized businesses (a great report -- see the web version here ). You can see how much detail whitepapers can go into, both in text and in its images:

hubspot research whitepaper cover that reads: "a practical approach to emerging tech for smbs"

Ebooks and whitepapers can start on the same template. But ultimately, whitepapers are the academic papers of marketing content. Readers expect a high degree of expertise backed by solid research that is fully documented by references.

Ebooks, on the other hand, are often extensions of a subject you cover regularly on a blog. They can come out of diligent research, but they appeal to a wider audience when unpacking a business subject.

You can imagine this makes them kind of boring in comparison -- truthfully, most people don't actually want to read whitepapers, but they do it anyway to build their knowledge of an operation they need more insight on before making their next move.

For this reason, they tend to be particularly detailed and informative, authoritative, and written by industry experts. And these qualities can make some decision makers feel better about a future purchase.

What Makes a Good Whitepaper?

Technically, there are no minimum requirements for whitepapers. Anyone can call anything a whitepaper -- this doesn't mean you should, though. Without some boundaries on what is and what isn't a whitepaper, we risk confusing our audience and losing credibility. Here's what an A+ whitepaper looks like:

  • Length: No fewer than six pages, including illustrations, charts, and references. Can be upwards of 50 if the topic requires that much detail. (Chances are, it won't.)
  • Structure: There is usually a title page, table of contents, short executive summary (optional but helpful), introduction, several pages educating the reader about the problem, several pages hypothesizing a solution, several pages offering an example of a company that used that solution to achieve results, and a conclusion.
  • Density: Denser than an ebook. Whitepapers aren't usually easy to skim -- in fact, readers usually need to read them over more than once to get every morsel of information out of it.
  • Format: PDF in portrait orientation (8.5" by 11").
  • Style: Professional, serious, well written, and well edited. I'd recommend hiring a graphic designer to design page layout, images, fonts, and colors as well.

Whitepaper Examples for Lead Generation

So, if whitepapers are so boring, why do marketers create them? Well, they're a great resource for your prospects and sales team, and they help you build credibility and trust with your readers. Also, people who choose to download whitepapers often are further into the customer buying cycle .

With that in mind, here are two use cases for a whitepaper:

A Technical Case Study

It's been said that case studies, like ebooks, are very different from whitepapers. However, some case studies are long enough that they're best packaged as whitepapers themselves.

A case study is essentially the story of a customer's success reaching a goal as a result of their partnership with another party. This success is best conveyed through certain metrics the customer has agreed to be measured on. And depending on how technical or complex the service is that they received, the more research and detail other potential customers will want to see as they continue their buyer's journey.

Therefore, case study-based whitepapers can be a terrific way of demonstrating thought leadership on a dense concept through a real-world example of how this concept helped someone else succeed.

A Reference Guide

Imagine you work for a company that sells kitchen cleaning equipment to restaurants and you write a whitepaper about the maintenance and inspection of commercial kitchens.

That whitepaper is probably chock full of information about legal requirements for exhaust systems, cooking equipment, and cleanliness documentation that could put even the biggest kitchen maintenance enthusiast to sleep if read cover-to-cover.

But it also serves as an incredibly useful reference for restaurant owners who want to know how to maintain their kitchens to pass inspection. Once they know how clean they need to keep their kitchens, they'll likely buy some expensive cleaning equipment from you because they see you as a helpful, detail-oriented, credible source.

Many people create whitepapers for this purpose -- a resource that their leads can take with them to become better at their trade. Ideally, the better they become, the more qualified they are to work with the organization that gave them the whitepaper.

Now that you know the purpose of whitepapers and how they differ from ebooks, it's time to get started in creating your own. With the above best practices in mind, here's the approach you can take to produce an excellent whitepaper for your audience: 

How to Write a Whitepaper

  • Identify your audience's pain.
  • Do your research.
  • Create an outline.
  • Put pen to paper and flesh out your outline.
  • Use imagery to support your points.
  • Get feedback.
  • Invest in the formatting and design.

1. Identify your audience's pain. 

While you're a subject matter expert in a unique position to provide content, you must consider your audience and what is going on in their lives. By creating a whitepaper that addresses (and solves) for their needs, you'll better be able to generate demand for your whitepaper. 

To do this, consider creating a buyer persona . This activity will help you put yourself in their shoes. Then, you'll want to consider what kind of information would attract them, how they'd use the information, and how it would solve their pain or problem. 

2. Do your research. 

Whitepapers are informational in nature, and you'll want to determine how to provide information your audience can't get elsewhere. You can do that by:

  • Running an original study/survey
  • Putting together unique case studies
  • Detailing a unique process or project

If you're unable to do your own research, try drawing statistics from government and/or survey organizations and analyzing them in a unique way (and make sure you cite your sources).  

3. Create an outline. 

Because whitepapers are long-form in nature, an outline can help organize your thoughts. Consider sketching out your topic in the following format: 

  • Introduction and Synopsis - Introducing the topic of the whitepaper, explaining why it's important (from the standpoint of the audience), and what the whitepaper sets to do, convey, or solve. 
  • Overview - Defining some some of the key terms you intend to use, detailing the variables or parameters involved, and summarizing what you'll discuss. 
  • Body - Laying out all the key points and highlights you'll hit. 
  • Conclusion - Explaining the key take-aways from the body and any action items the reader should take.

4. Put pen to paper and flesh out your outline. 

Using an informational and fact-based tone, begin expanding on the ideas you have by using the outline as a guide. In addition, each paragraph should contribute to the overall goal of the piece. 

5. Use imagery to support your points. 

Because whitepapers go deep on research and analysis, visuals such as charts, graphs, and tables can help you present information in a visually interesting way and make the paper easier to read. 

6. Get feedback. 

It's critical to present the best write-up you can for your readers. The higher quality it is, the more authority you'll have in your audience's eyes. Get feedback from someone you trust to catch typos or other issues with readability. 

7. Invest in the formatting and design. 

While it's not necessary to get too flashy with it, color, layout, and imagery goes a long way to make your whitepaper appealing. 

Whitepaper Examples

To provide even more inspiration, here are modern examples of whitepapers that are emblematic of great whitepaper execution (and why):

1. Not Another State of Marketing Report , HubSpot

HubSpot does an amazing job every year compiling data from experts and partners to convey modern trends in the marketing landscape. This is useful for marketers because they can use the statistics to create marketing and sales content as well as learn from the macro shifts that are happening in the industry. The whitepaper presents this information with attractive graphs and short editorial summaries along with links to more in-depth articles on each topic.

hubspot whitepaper example: "not another state of marketing report" cover for 2020

Image Source

2. It's Not You, It's My Data , Custora

Custora created this whitepaper about customer churn, why it's important, and how to prevent it. What makes this ebook great is that it promises concrete value to the reader (revenue savings from preventing attrition) backed by a wealth of data and actionable advice. Even better, the whitepaper is modern and attractive, so the reading experience is pleasant. This helps the reader consume the long-form content without friction.

custora whitepaper example: "it's not you, it's my data" cover that reads "leveraging customer analytics to build a scalable customer churn prevention system"

3. Google Cloud's AI Adoption Framework , Google

This whitepaper leverages Google's authority to persuade the reader into adopting AI. By providing a methodology in the beginning, Google aims to give the reader the tools to think through the power of AI as it can be applied to their business. Then, the whitepaper dives into more technical information for advanced readers.

google whitepaper example: cover that reads "google cloud's AI adoption framework"

4. Employees and Cybersecurity , Excedeo

Excedo aims to educate about the security risks that employees may unknowingly pose to businesses when improperly trained. The whitepaper advocates about the types of internal IT policies and training that are essential in today's world.

excedo whitepaper example: first page that reads "employees and cyber security" and an introduction to the topic

Whitepapers have a long history, and their uses have continued to change. Be sure to decide whether or not a whitepaper will actually serve your audience before spending the months-long process to produce it. Sometimes, an ebook will do just fine. On the other hand, long-form educational content has a place in your content strategy.

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Editor's note: This post was originally published in March 2018 and has been updated for comprehensiveness.

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An term paper examples on marketing is a prosaic composition of a small volume and free composition, expressing individual impressions and thoughts on a specific occasion or issue and obviously not claiming a definitive or exhaustive interpretation of the subject.

Some signs of marketing term paper:

  • the presence of a specific topic or question. A work devoted to the analysis of a wide range of problems in biology, by definition, cannot be performed in the genre of marketing term paper topic.
  • The term paper expresses individual impressions and thoughts on a specific occasion or issue, in this case, on marketing and does not knowingly pretend to a definitive or exhaustive interpretation of the subject.
  • As a rule, an essay suggests a new, subjectively colored word about something, such a work may have a philosophical, historical, biographical, journalistic, literary, critical, popular scientific or purely fiction character.
  • in the content of an term paper samples on marketing , first of all, the author’s personality is assessed - his worldview, thoughts and feelings.

The goal of an term paper in marketing is to develop such skills as independent creative thinking and writing out your own thoughts.

Writing an term paper is extremely useful, because it allows the author to learn to clearly and correctly formulate thoughts, structure information, use basic concepts, highlight causal relationships, illustrate experience with relevant examples, and substantiate his conclusions.

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Home » Term Paper – Format, Examples and Writing Guide

Term Paper – Format, Examples and Writing Guide

Table of Contents

V

Definition:

Term paper is a type of academic writing assignment that is typically assigned to students at the end of a semester or term. It is usually a research-based paper that is meant to demonstrate the student’s understanding of a particular topic, as well as their ability to analyze and synthesize information from various sources.

Term papers are usually longer than other types of academic writing assignments and can range anywhere from 5 to 20 pages or more, depending on the level of study and the specific requirements of the assignment. They often require extensive research and the use of a variety of sources, including books, articles, and other academic publications.

Term Paper Format

The format of a term paper may vary depending on the specific requirements of your professor or institution. However, a typical term paper usually consists of the following sections:

  • Title page: This should include the title of your paper, your name, the course name and number, your instructor’s name, and the date.
  • Abstract : This is a brief summary of your paper, usually no more than 250 words. It should provide an overview of your topic, the research question or hypothesis, your methodology, and your main findings or conclusions.
  • Introduction : This section should introduce your topic and provide background information on the subject. You should also state your research question or hypothesis and explain the importance of your research.
  • Literature review : This section should review the existing literature on your topic. You should summarize the key findings and arguments made by other scholars and identify any gaps in the literature that your research aims to address.
  • Methodology: This section should describe the methods you used to collect and analyze your data. You should explain your research design, sampling strategy, data collection methods, and data analysis techniques.
  • Results : This section should present your findings. You can use tables, graphs, and charts to illustrate your data.
  • Discussion : This section should interpret your findings and explain what they mean in relation to your research question or hypothesis. You should also discuss any limitations of your study and suggest areas for future research.
  • Conclusion : This section should summarize your main findings and conclusions. You should also restate the importance of your research and its implications for the field.
  • References : This section should list all the sources you cited in your paper using a specific citation style (e.g., APA, MLA, Chicago).
  • Appendices : This section should include any additional materials that are relevant to your study but not essential to your main argument (e.g., survey questions, interview transcripts).

Structure of Term Paper

Here’s an example structure for a term paper:

I. Introduction

A. Background information on the topic

B. Thesis statement

II. Literature Review

A. Overview of current literature on the topic

B. Discussion of key themes and findings from literature

C. Identification of gaps in current literature

III. Methodology

A. Description of research design

B. Discussion of data collection methods

C. Explanation of data analysis techniques

IV. Results

A. Presentation of findings

B. Analysis and interpretation of results

C. Comparison of results with previous studies

V. Discussion

A. Summary of key findings

B. Explanation of how results address the research questions

C. Implications of results for the field

VI. Conclusion

A. Recap of key points

B. Significance of findings

C. Future directions for research

VII. References

A. List of sources cited in the paper

How to Write Term Paper

Here are some steps to help you write a term paper:

  • Choose a topic: Choose a topic that interests you and is relevant to your course. If your professor has assigned a topic, make sure you understand it and clarify any doubts before you start.
  • Research : Conduct research on your topic by gathering information from various sources such as books, academic journals, and online resources. Take notes and organize your information systematically.
  • Create an outline : Create an outline of your term paper by arranging your ideas and information in a logical sequence. Your outline should include an introduction, body paragraphs, and a conclusion.
  • Write a thesis statement: Write a clear and concise thesis statement that states the main idea of your paper. Your thesis statement should be included in your introduction.
  • Write the introduction: The introduction should grab the reader’s attention, provide background information on your topic, and introduce your thesis statement.
  • Write the body : The body of your paper should provide supporting evidence for your thesis statement. Use your research to provide details and examples to support your argument. Make sure to organize your ideas logically and use transition words to connect paragraphs.
  • Write the conclusion : The conclusion should summarize your main points and restate your thesis statement. Avoid introducing new information in the conclusion.
  • Edit and proofread: Edit and proofread your term paper carefully to ensure that it is free of errors and flows smoothly. Check for grammar, spelling, and punctuation errors.
  • Format and cite your sources: Follow the formatting guidelines provided by your professor and cite your sources properly using the appropriate citation style.
  • Submit your paper : Submit your paper on time and according to the instructions provided by your professor.

Term Paper Example

Here’s an example of a term paper:

Title : The Role of Artificial Intelligence in Cybersecurity

As the world becomes more digitally interconnected, cybersecurity threats are increasing in frequency and sophistication. Traditional security measures are no longer enough to protect against these threats. This paper explores the role of artificial intelligence (AI) in cybersecurity, including how AI can be used to detect and respond to threats in real-time, the challenges of implementing AI in cybersecurity, and the potential ethical implications of AI-powered security systems. The paper concludes with recommendations for organizations looking to integrate AI into their cybersecurity strategies.

Introduction :

The increasing number of cybersecurity threats in recent years has led to a growing interest in the potential of artificial intelligence (AI) to improve cybersecurity. AI has the ability to analyze vast amounts of data and identify patterns and anomalies that may indicate a security breach. Additionally, AI can automate responses to threats, allowing for faster and more effective mitigation of security incidents. However, there are also challenges associated with implementing AI in cybersecurity, such as the need for large amounts of high-quality data, the potential for AI systems to make mistakes, and the ethical considerations surrounding the use of AI in security.

Literature Review:

This section of the paper reviews existing research on the use of AI in cybersecurity. It begins by discussing the types of AI techniques used in cybersecurity, including machine learning, natural language processing, and neural networks. The literature review then explores the advantages of using AI in cybersecurity, such as its ability to detect previously unknown threats and its potential to reduce the workload of security analysts. However, the review also highlights some of the challenges associated with implementing AI in cybersecurity, such as the need for high-quality training data and the potential for AI systems to be fooled by sophisticated attacks.

Methodology :

To better understand the challenges and opportunities associated with using AI in cybersecurity, this paper conducted a survey of cybersecurity professionals working in a variety of industries. The survey included questions about the types of AI techniques used in their organizations, the challenges they faced when implementing AI in cybersecurity, and their perceptions of the ethical implications of using AI in security.

The results of the survey showed that while many organizations are interested in using AI in cybersecurity, they face several challenges when implementing these systems. These challenges include the need for high-quality training data, the potential for AI systems to be fooled by sophisticated attacks, and the difficulty of integrating AI with existing security systems. Additionally, many respondents expressed concerns about the ethical implications of using AI in security, such as the potential for AI to be biased or to make decisions that are harmful to individuals or society as a whole.

Discussion :

Based on the results of the survey and the existing literature, this paper discusses the potential benefits and risks of using AI in cybersecurity. It also provides recommendations for organizations looking to integrate AI into their security strategies, such as the need to prioritize data quality and to ensure that AI systems are transparent and accountable.

Conclusion :

While there are challenges associated with implementing AI in cybersecurity, the potential benefits of using these systems are significant. AI can help organizations detect and respond to threats more quickly and effectively, reducing the risk of security breaches. However, it is important for organizations to be aware of the potential ethical implications of using AI in security and to take steps to ensure that these systems are transparent and accountable.

References:

  • Alkhaldi, S., Al-Daraiseh, A., & Lutfiyya, H. (2019). A Survey on Artificial Intelligence Techniques in Cyber Security. Journal of Information Security, 10(03), 191-207.
  • Gartner. (2019). Gartner Top 10 Strategic Technology Trends for 2020. Retrieved from https://www.gartner.com/smarterwithgartner/gartner-top-10-strategic-technology-trends-for-2020/
  • Kshetri, N. (2018). Blockchain’s roles in meeting key supply chain management objectives. International Journal of Information Management, 39, 80-89.
  • Lipton, Z. C. (2018). The mythos of model interpretability. arXiv preprint arXiv:1606.03490.
  • Schneier, B. (2019). Click Here to Kill Everybody: Security and Survival in a Hyper-Connected World. WW Norton & Company.
  • Wahab, M. A., Rahman, M. S., & Islam, M. R. (2020). A Survey on AI Techniques in Cybersecurity. International Journal of Scientific & Engineering Research, 11(2), 22-27.

When to Write Term Paper

A term paper is usually a lengthy research paper that is assigned to students at the end of a term or semester. There are several situations when writing a term paper may be required, including:

  • As a course requirement: In most cases, a term paper is required as part of the coursework for a particular course. It may be assigned by the instructor as a way of assessing the student’s understanding of the course material.
  • To explore a specific topic : A term paper can be an excellent opportunity for students to explore a specific topic of interest in-depth. It allows them to conduct extensive research on the topic and develop their understanding of it.
  • To develop critical thinking skills : Writing a term paper requires students to engage in critical thinking and analysis. It helps them to develop their ability to evaluate and interpret information, as well as to present their ideas in a clear and coherent manner.
  • To prepare for future academic or professional pursuits: Writing a term paper can be an excellent way for students to prepare for future academic or professional pursuits. It can help them to develop the research and writing skills necessary for success in higher education or in a professional career.

Purpose of Term Paper

The main purposes of a term paper are:

  • Demonstrate mastery of a subject: A term paper provides an opportunity for students to showcase their knowledge and understanding of a particular subject. It requires students to research and analyze the topic, and then present their findings in a clear and organized manner.
  • Develop critical thinking skills: Writing a term paper requires students to think critically about their subject matter, analyzing various sources and viewpoints, and evaluating evidence to support their arguments.
  • Improve writing skills : Writing a term paper helps students improve their writing skills, including organization, clarity, and coherence. It also requires them to follow specific formatting and citation guidelines, which can be valuable skills for future academic and professional endeavors.
  • Contribute to academic discourse : A well-written term paper can contribute to academic discourse by presenting new insights, ideas, and arguments that add to the existing body of knowledge on a particular topic.
  • Prepare for future research : Writing a term paper can help prepare students for future research, by teaching them how to conduct a literature review, evaluate sources, and formulate research questions and hypotheses. It can also help them develop research skills that they can apply in future academic or professional endeavors.

Advantages of Term Paper

There are several advantages of writing a term paper, including:

  • In-depth exploration: Writing a term paper allows you to delve deeper into a specific topic, allowing you to gain a more comprehensive understanding of the subject matter.
  • Improved writing skills: Writing a term paper involves extensive research, critical thinking, and the organization of ideas into a cohesive written document. As a result, writing a term paper can improve your writing skills significantly.
  • Demonstration of knowledge: A well-written term paper demonstrates your knowledge and understanding of the subject matter, which can be beneficial for academic or professional purposes.
  • Development of research skills : Writing a term paper requires conducting thorough research, analyzing data, and synthesizing information from various sources. This process can help you develop essential research skills that can be applied in many other areas.
  • Enhancement of critical thinking : Writing a term paper encourages you to think critically, evaluate information, and develop well-supported arguments. These skills can be useful in many areas of life, including personal and professional decision-making.
  • Preparation for further academic work : Writing a term paper is excellent preparation for more extensive academic projects, such as a thesis or dissertation.

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Marketing Term Papers Samples For Students

515 samples of this type

Do you feel the need to examine some previously written Term Papers on Marketing before you start writing an own piece? In this free directory of Marketing Term Paper examples, you are given an exciting opportunity to discover meaningful topics, content structuring techniques, text flow, formatting styles, and other academically acclaimed writing practices. Exploiting them while composing your own Marketing Term Paper will definitely allow you to complete the piece faster.

Presenting superb samples isn't the only way our free essays service can help students in their writing endeavors – our experts can also create from scratch a fully customized Term Paper on Marketing that would make a solid foundation for your own academic work.

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200 Term Paper Topics in Different Fields

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Table of contents

  • Writing Metier

Welcome to a treasure trove of term paper topics thoughtfully crafted by the expert team of term paper writers  at Writing Metier. 

As a co-founder of this dynamic company, I’ve witnessed the struggles many students face when choosing the right topic for their term paper. That’s why we’ve rolled up our sleeves to provide you with an arsenal of ideas that are not only academically enriching but also incredibly engaging.

In this article, you’ll find a rich array of topics to start with while writing your term paper , handpicked to ignite your curiosity and fuel your academic pursuits. 

From the persuasive depth required in argumentative papers to the innovative angles needed for experimental research, our collection is a kaleidoscope of possibilities. 

Whether you’re in search of easy term paper topics to get you over the line or you’re hunting for something more challenging to showcase your analytical prowess, this list is your starting point on the path to academic success.

I’ll break our term paper topic suggestions list into such types:

  • Argumentative Papers – c ommon in many disciplines, they develop critical thinking and persuasion skills.
  • Analytical Papers –  widely assigned, these papers help students develop analytical and interpretive skills.
  • Compare and Contrast Papers –  regularly used across subjects, they teach students to identify similarities and differences in concepts, theories, or works.
  • Cause and Effect Papers –  often found in social sciences, they help students understand the relationship between different events or phenomena.
  • Definition Papers –  useful in explaining complex concepts or terms, especially in technical or specialized fields.
  • Interpretive Papers –  common in literature, history, and arts, these papers require a deep understanding of the material and the ability to interpret underlying meanings.
  • Reports –  these are fundamental in many scientific and technical courses, focusing on clear, structured presentation of information.
  • Survey Research Papers –  particularly common in social sciences, they involve data collection and analysis skills.
  • Experimental Research Papers –  a staple in natural and applied sciences, these papers are crucial for understanding scientific methodologies and processes.
  • Review Papers –  often found in graduate studies, they require a comprehensive understanding of existing research in a particular field.

Term Paper Topic and Question Ideas

examples of term paper topics

Let’s begin with what you all have been waiting for – topic suggestions!

Argumentative Term Paper Topics

When it comes to crafting a compelling argumentative term paper, the choice of topic is crucial. In this section, we present some of the best topics for term papers that challenge you to take a stand, defend your viewpoint, and persuade your audience. 

These topics are not just good term paper topics; they are gateways to exploring contemporary issues with depth and clarity.

  • Social Media Influence : Does social media do more harm than good in shaping young people’s worldviews?
  • Climate Change Policies : Should governments enforce stricter regulations to combat climate change?
  • Artificial Intelligence Ethics : Is the rapid development of AI technology a threat to human employment?
  • Vaccination Mandates : Should vaccinations be mandatory for public health safety?
  • Online Education vs Traditional : Is online education as effective as traditional classroom learning?
  • Animal Testing in Research : Should animal testing be banned in scientific research?
  • Genetic Engineering : Are the benefits of genetic engineering worth the ethical concerns?
  • Privacy in the Digital Age : Is government surveillance a necessary tool for national security or an invasion of privacy?
  • Renewable Energy : Should governments invest more in renewable energy sources over fossil fuels?
  • Minimum Wage Increase : Does increasing the minimum wage help or hurt the economy?
  • Gun Control Laws : Do stricter gun control laws reduce gun violence?
  • Legalization of Marijuana : Should marijuana be legalized for recreational use?
  • Death Penalty : Is the death penalty an effective deterrent for major crimes?
  • School Uniforms : Do school uniforms contribute to a better learning environment?
  • Universal Basic Income : Can a universal basic income solve economic inequality?
  • Space Exploration Funding : Should space exploration be prioritized over addressing Earth’s issues?
  • Plastic Ban : Would a global ban on single-use plastics be environmentally beneficial?
  • Affirmative Action in Education : Is affirmative action still necessary in education admissions?
  • Euthanasia : Should euthanasia be legalized to allow people with terminal illnesses to die with dignity?
  • Censorship in Media : Is censorship necessary to protect society, or does it infringe on freedom of expression?

While argumentative papers test your persuasive skills, the realm of analytical papers requires a different approach. Let’s shift our focus to topics that demand a detailed examination and critical analysis .

Analytical Term Paper Topics

If dissecting complex topics and examining them from multiple angles excites you, our list of analytical term paper topics is tailor-made for you. 

Ranging from easy term paper topics to more intricate ones, these themes allow you to showcase your analytical prowess and turn a critical eye on a variety of subjects.

  • Impact of COVID-19 on Global Economy : Analyze the long-term economic effects of the COVID-19 pandemic globally.
  • Social Impacts of Remote Work : Examine how remote work has changed social interactions and workplace dynamics.
  • Cryptocurrency’s Role in Finance : Analyze the potential impacts of cryptocurrency on traditional banking systems.
  • Psychological Effects of Social Media : Evaluate how social media platforms impact mental health and self-esteem.
  • Climate Change and Migration : Investigate the relationship between climate change and patterns of human migration.
  • Rise of Streaming Services : Analyze the impact of streaming services on the traditional television and movie industries.
  • Gender Pay Gap : Examine the factors contributing to the gender pay gap in different industries.
  • Artificial Intelligence in Healthcare : Analyze the benefits and challenges of implementing AI in healthcare systems.
  • Cybersecurity in the Digital Age : Evaluate the effectiveness of current cybersecurity measures in protecting data privacy.
  • Impact of Electric Vehicles on the Auto Industry : Investigate how electric vehicles are reshaping the future of the automotive industry.
  • Effects of Urbanization on Environment : Analyze the environmental consequences of rapid urbanization.
  • Mental Health in the Workplace : Examine the role of workplace culture in employee mental health and wellbeing.
  • Renewable Energy’s Economic Feasibility : Analyze the economic sustainability of transitioning to renewable energy sources.
  • Influence of Advertising on Consumer Behavior : Evaluate how advertising strategies affect consumer choices and spending habits.
  • Gentrification and Community Displacement : Investigate the social and economic impacts of gentrification on local communities.
  • Sustainable Fashion Industry : Analyze the challenges and opportunities in making the fashion industry more sustainable.
  • Impact of Globalization on Local Cultures : Examine how globalization affects the preservation and evolution of local cultural identities.
  • E-Sports and Gaming Culture : Analyze the rise of e-sports and its impact on mainstream sports and entertainment.
  • Food Security and Climate Change : Investigate the relationship between climate change and global food security challenges.
  • Technology and Education Reform : Analyze how technological advancements are shaping modern education methods and accessibility.

From the precision of analysis, we now move to the art of comparison and contrast, where you will juxtapose differing views or phenomena to shed new light on your subject.

Compare and Contrast Term Paper Topics

Finding the perfect balance between two subjects is at the heart of a great compare and contrast term paper . 

This section offers a range of topics that serve as excellent examples of term paper topics, inviting you to explore and contrast diverse ideas, theories, or events, enriching your understanding of both.

  • Online Learning vs. Traditional Classroom : Compare and contrast the effectiveness of online learning with traditional classroom settings.
  • Capitalism vs. Socialism : Analyze the advantages and disadvantages of capitalism compared to socialism.
  • Renewable Energy vs. Fossil Fuels : Compare the environmental impacts and sustainability of renewable energy sources versus fossil fuels.
  • Modern Art vs. Classical Art : Contrast the themes and techniques of modern art with those of classical art.
  • Public Healthcare vs. Private Healthcare : Compare the efficiency and quality of public healthcare systems to private healthcare systems.
  • E-books vs. Printed Books : Analyze the differences in user experience and environmental impact between e-books and traditional printed books.
  • Western Diet vs. Mediterranean Diet : Contrast the health impacts of a typical Western diet with the Mediterranean diet.
  • Android vs. iOS : Compare the functionality, user interface, and customization options of Android and iOS platforms.
  • Traditional Marketing vs. Digital Marketing : Analyze the effectiveness and reach of traditional marketing methods compared to digital marketing strategies.
  • Democracy vs. Authoritarianism : Contrast the political, social, and economic outcomes in democratic versus authoritarian regimes.
  • Organic Farming vs. Conventional Farming : Compare the environmental impact and productivity of organic farming methods to conventional farming practices.
  • Freudian Psychoanalysis vs. Cognitive Behavioral Therapy : Analyze the methodologies and effectiveness of Freudian psychoanalysis compared to cognitive behavioral therapy.
  • Remote Work vs. Office Work : Contrast the impacts on productivity and work-life balance between remote work and traditional office settings.
  • Vegetarian Diet vs. Meat-Inclusive Diet : Compare the health benefits and environmental impacts of a vegetarian diet versus a diet that includes meat.
  • Classical Music vs. Pop Music : Analyze the differences in structure, audience, and cultural impact between classical music and contemporary pop music.
  • Electric Cars vs. Gasoline Cars : Contrast the environmental impact, cost, and performance of electric cars with traditional gasoline cars.
  • Public Schools vs. Private Schools : Compare the educational outcomes and resources available in public schools versus private schools.
  • Social Networking vs. Traditional Networking : Analyze the effectiveness and depth of connections made through social networking sites compared to traditional networking methods.
  • Modern Architecture vs. Gothic Architecture : Contrast the design principles, materials, and cultural significance of modern architecture with that of Gothic architecture.
  • Globalization vs. Nationalism : Compare the economic, cultural, and political impacts of globalization against the principles of nationalism.

As we transition from the balance of comparison to the cause and effect dynamics, prepare to delve into topics that explore the relationship between various factors and their consequences.

Cause and Effect Term Paper Topics

Understanding the intricate relationship between cause and effect is essential for any academic exploration. 

This list provides a range of interesting term paper topics that will help you unravel the connections between causes and their subsequent effects, offering a fascinating journey into the why and how of various phenomena.

  • Technology Advancements and Job Market : Analyze the effect of technological advancements on the job market and employment trends.
  • Global Warming and Weather Patterns : Examine the causal relationship between global warming and extreme weather patterns.
  • Social Media and Youth Mental Health : Investigate the effects of social media usage on the mental health of young people.
  • Economic Recession and Small Businesses : Analyze the impact of economic recessions on the survival and growth of small businesses.
  • Urbanization and Wildlife Habitats : Explore the effects of urbanization on local wildlife habitats and biodiversity.
  • Education System Reforms and Student Performance : Examine how recent reforms in the education system have impacted student performance and learning outcomes.
  • Parenting Styles and Child Development : Investigate the effect of different parenting styles on the emotional and psychological development of children.
  • Air Pollution and Respiratory Health : Analyze the causal relationship between air pollution levels and respiratory health issues in urban areas.
  • Diet and Physical Health : Examine the effects of different dietary habits on physical health and wellness.
  • Political Policies and Economic Growth : Investigate the impact of various political policies on a country’s economic growth and stability.
  • Stress and Workplace Productivity : Analyze the effects of workplace stress on employee productivity and job satisfaction.
  • Deforestation and Climate Change : Explore the causal relationship between deforestation and climate change.
  • Exercise and Mental Wellbeing : Examine the effect of regular physical exercise on mental health and mood stability.
  • Consumer Behavior and Marketing Strategies : Investigate how marketing strategies cause shifts in consumer buying behavior.
  • Immigration Policies and Labor Markets : Analyze the impact of immigration policies on the labor market and workforce demographics.
  • Mobile Technology and Social Interaction : Examine the effects of mobile technology on face-to-face social interactions and communication.
  • Sleep Patterns and Academic Performance : Investigate the causal relationship between sleep patterns and academic performance in students.
  • Cultural Globalization and National Identities : Analyze the effect of cultural globalization on the preservation of national identities and traditions.
  • Government Regulations and Entrepreneurship : Examine the impact of government regulations on entrepreneurship and business innovation.
  • Online Retail and Brick-and-Mortar Stores : Explore the effects of the rise of online retail on traditional brick-and-mortar stores.

Moving from the causality of events, let’s turn our attention to the essence of specific concepts and ideas, where definition term papers allow you to articulate and explore in-depth.

Definition Term Paper Topics

The art of defining a concept or a term goes beyond mere description. 

In this section, you’ll find term paper topics for students that revolve around defining and explicating complex ideas or phenomena, challenging you to crystallize your understanding into clear, concise language.

  • Defining Artificial Intelligence : Explore the various dimensions and implications of artificial intelligence in the modern world.
  • Understanding Blockchain Technology : Provide a comprehensive definition and examine the potential impacts of blockchain technology.
  • Concept of Sustainability : Define sustainability in the context of environmental, economic, and social dimensions.
  • Defining Modern Feminism : Explore the evolution and current meaning of feminism in contemporary society.
  • Understanding Cultural Appropriation : Define cultural appropriation and discuss its implications in arts, fashion, and media.
  • The Gig Economy : Provide a detailed definition and explore the rise and impact of the gig economy on traditional work structures.
  • Defining Cybersecurity : Examine the scope and importance of cybersecurity in the digital age.
  • Understanding Genetically Modified Organisms (GMOs) : Define GMOs and discuss their role and controversy in food production.
  • Concept of Globalization : Offer a comprehensive definition and explore the multifaceted impacts of globalization.
  • Mental Health Awareness : Define mental health and discuss the importance of awareness and de-stigmatization in society.
  • Defining Renewable Energy : Explore the concept of renewable energy and its role in combating climate change.
  • The Digital Divide : Define the digital divide and examine its implications in various socio-economic contexts.
  • Understanding Euthanasia : Provide a comprehensive definition and discuss the ethical implications of euthanasia.
  • Concept of Social Justice : Define social justice and explore its significance in modern societal structures.
  • Understanding Quantum Computing : Define quantum computing and discuss its potential impacts on the future of technology.
  • Defining Urbanization : Explore the process of urbanization and its impacts on societies and environments.
  • Concept of Virtual Reality : Provide a comprehensive definition and explore the applications and implications of virtual reality.
  • Understanding Nutrigenomics : Define nutrigenomics and discuss its role in personalized nutrition and health.
  • Defining Corporate Social Responsibility (CSR) : Examine the concept of CSR and its importance in the modern business world.
  • Understanding Telemedicine : Define telemedicine and discuss its growing role in the healthcare system.

With definitions well in hand, we now venture into the territory of interpretive term papers, where your insight and personal perspective bring unique interpretations to the forefront.

Interpretive Term Paper Topics

Interpretive term papers provide a canvas for your thoughts and analyses, allowing you to delve into texts, artworks, or phenomena with a subjective lens. 

Here, we offer term paper topics easy for engagement yet rich in potential for deep, personal interpretation, perfect for those looking to add their unique voice to academic discourse .

  • Interpreting Shakespeare’s Hamlet : Explore the themes of madness, revenge, and morality in Shakespeare’s “Hamlet”.
  • The Great Gatsby and the American Dream : Interpret F. Scott Fitzgerald’s representation of the American Dream in “The Great Gatsby”.
  • Picasso’s Guernica : Analyze the symbolism and political commentary in Picasso’s masterpiece “Guernica”.
  • Orwell’s 1984 and Modern Surveillance : Interpret the relevance of George Orwell’s “1984” in the context of today’s digital surveillance society.
  • Symbolism in Dante’s Inferno : Explore the use of symbolism in Dante Alighieri’s “Inferno” and its representation of sin and redemption.
  • Jane Austen’s Critique of Social Class : Interpret the social class critique in Jane Austen’s “Pride and Prejudice”.
  • Van Gogh’s Starry Night and Emotional Expression : Analyze the expression of emotion and meaning in Vincent van Gogh’s “Starry Night”.
  • To Kill a Mockingbird and Racial Injustice : Interpret Harper Lee’s depiction of racial injustice and moral growth in “To Kill a Mockingbird”.
  • Beethoven’s Symphony No. 9 and Its Historical Context : Analyze the historical context and musical innovation of Beethoven’s Symphony No. 9.
  • Franz Kafka’s The Metamorphosis and Alienation : Explore themes of alienation and identity in Franz Kafka’s “The Metamorphosis”.
  • The Symbolism in Salvador Dali’s Surrealist Art : Interpret the symbolism and psychological depth in Salvador Dali’s surrealist paintings.
  • Homer’s Odyssey and the Hero’s Journey : Analyze the elements of the hero’s journey in Homer’s “Odyssey”.
  • Frida Kahlo’s Self-Portraits and Personal Struggle : Interpret the expression of personal struggle and identity in Frida Kahlo’s self-portraits.
  • Mark Twain’s Satire in Huckleberry Finn : Analyze Mark Twain’s use of satire in “The Adventures of Huckleberry Finn” to critique society.
  • The Tragic Hero in Sophocles’ Oedipus Rex : Interpret the concept of the tragic hero in Sophocles’ “Oedipus Rex”.
  • Joyce’s Ulysses and Stream of Consciousness : Explore the use of stream of consciousness in James Joyce’s “Ulysses”.
  • Tolkien’s The Lord of the Rings and Mythology : Analyze J.R.R. Tolkien’s use of mythology and folklore in “The Lord of the Rings”.
  • Michelangelo’s David and Renaissance Ideals : Interpret the representation of Renaissance ideals in Michelangelo’s statue of David.
  • Emily Dickinson’s Poetry and Themes of Death : Explore the recurring themes of death and immortality in Emily Dickinson’s poetry.
  • The Matrix and Philosophical Symbolism : Analyze the philosophical themes and symbolism in the film “The Matrix”.

From the subjective nuances of interpretation, we shift gears to the objective and structured world of report papers, focusing on presenting information in a clear, organized manner.

Report Term Paper Topics

Report term papers demand precision, structure, and clarity in presenting information and analysis. 

This section provides you with a range of term paper research topics that are ideal for crafting detailed and informative reports, covering a spectrum of subjects that are both current and engaging.

  • COVID-19’s Impact on Global Health Systems : Report on how different health systems worldwide have responded to the COVID-19 pandemic.
  • Renewable Energy Progress Report : Analyze the current state and future prospects of renewable energy technologies globally.
  • Urbanization and Its Environmental Impact : Report on the environmental consequences of rapid urbanization in major cities.
  • Technological Advancements in Education : Explore the integration and impact of technology in modern educational systems.
  • Climate Change and Agricultural Practices : Analyze how climate change is affecting agricultural practices and food production.
  • Mental Health Services Accessibility : Report on the accessibility and quality of mental health services in various countries.
  • Consumer Trends in E-commerce : Analyze the evolving consumer behavior trends in the e-commerce industry.
  • Public Transportation Systems Comparison : Compare and evaluate public transportation systems across major global cities.
  • Plastic Pollution and Marine Life : Report on the impact of plastic pollution on marine ecosystems and biodiversity.
  • Digital Divide and Internet Access : Explore the current state of the digital divide and its impact on internet access globally.
  • Advancements in Cancer Research : Report on the latest developments and challenges in cancer research and treatment.
  • Impact of Social Media on Politics : Analyze how social media platforms are influencing political discourse and elections.
  • Sustainable Tourism Practices : Report on the adoption and effectiveness of sustainable practices in the tourism industry.
  • Artificial Intelligence in Business : Explore the use and impact of AI technologies in various business sectors.
  • Effects of Urban Green Spaces : Analyze the social and environmental effects of green spaces in urban areas.
  • Childhood Obesity Trends and Policies : Report on the trends and public health policies addressing childhood obesity.
  • Gender Equality in the Workforce : Analyze the progress and challenges of achieving gender equality in the workplace.
  • Impact of GMOs on Agriculture and Environment : Report on the benefits and risks associated with the use of GMOs in agriculture.
  • Cybersecurity Threats and Prevention Measures : Explore current cybersecurity threats and the effectiveness of various prevention strategies.
  • Affordable Housing Crisis Analysis : Report on the state of the affordable housing crisis and the effectiveness of measures taken to address it.

As we move from structured reports to the dynamic world of survey research, prepare to engage with topics that require you to gather and analyze data from real-world sources.

Survey Research Term Paper Topics

Survey research term papers are your gateway to exploring the opinions, behaviors, and trends that shape our world. 

This list of term paper topics help you design, conduct, and analyze surveys, providing valuable insights into various aspects of human behavior and societal trends.

  • Student Perceptions of Online Learning : Conduct a survey to understand student experiences and perceptions of online learning environments.
  • Consumer Attitudes Towards Green Products : Survey consumer attitudes and purchasing behaviors regarding environmentally friendly products.
  • Impact of Work-from-Home on Productivity : Survey employees across different sectors to analyze the impact of remote work on productivity.
  • Social Media’s Role in Mental Health : Conduct a survey to explore the relationship between social media use and mental health among adolescents.
  • Public Opinion on Climate Change Policies : Survey public opinion on various climate change policies and their perceived effectiveness.
  • Healthcare Accessibility and Satisfaction : Conduct a survey to assess public satisfaction with healthcare services and accessibility.
  • Attitudes Toward Vaccination in Different Communities : Survey different communities to understand attitudes towards vaccinations and their reasons.
  • Consumer Behavior in the Fashion Industry : Conduct a survey to analyze consumer buying patterns and trends in the fashion industry.
  • Employee Satisfaction and Workplace Culture : Survey employees in various organizations to assess the impact of workplace culture on job satisfaction.
  • Dietary Habits and Health Outcomes : Conduct a survey to explore the relationship between dietary habits and health outcomes.
  • Public Perception of Police and Law Enforcement : Survey the public’s perception and trust in police and law enforcement agencies.
  • Influence of Influencer Marketing on Purchasing Decisions : Survey consumers to analyze the impact of influencer marketing on their purchasing decisions.
  • Attitudes Towards Renewable Energy Adoption : Conduct a survey to understand public attitudes and barriers to adopting renewable energy sources.
  • Effects of Music on Concentration and Productivity : Survey a group of individuals to assess how different genres of music affect their concentration and productivity.
  • Cultural Participation and Its Social Impact : Conduct a survey to explore the impact of cultural participation on social cohesion and community engagement.
  • Perceptions of Online Privacy and Data Security : Survey internet users to understand their concerns and perceptions about online privacy and data security.
  • Trends in Fitness and Exercise Habits : Conduct a survey to analyze current trends and attitudes towards fitness and exercise routines.
  • Reading Habits and Preferences : Survey a demographic to understand their reading habits and preferences in the digital age.
  • Public Attitudes Towards Space Exploration : Conduct a survey to gauge public interest and opinions on space exploration and its funding.
  • Consumer Attitudes Towards Sustainable Packaging : Survey consumer opinions and behaviors related to sustainable packaging and its importance.

From the practical applications of survey research, we now dive into the experimental realm, where hypotheses and scientific methods lead the way.

Experimental Research Term Paper Topics

For those fascinated by the scientific method, this collection of experimental research term paper topics offers a playground of inquiry and discovery. 

These topics encourage you to design experiments, test hypotheses, and explore the intricacies of scientific phenomena, making them some of the best topics for term paper in English for aspiring scientists.

  • Effect of Light on Plant Growth : Conduct an experiment to determine how different light conditions affect the growth rate of plants.
  • Memory Recall in Different Environments : Investigate how environmental factors influence memory recall in individuals.
  • Water Quality and Plant Health : Experiment to analyze the effects of various water qualities on the health of a specific plant species.
  • Caffeine’s Effect on Cognitive Performance : Conduct a study to assess how caffeine consumption impacts cognitive tasks and reaction times.
  • Behavioral Changes in Animals Due to Environmental Stimuli : Observe and record behavioral changes in animals in response to different environmental stimuli.
  • Impact of Diet on Athletic Performance : Experiment to evaluate how different diets affect the physical performance of athletes.
  • Air Pollution’s Effect on Respiratory Health : Conduct an experiment to explore the impacts of air pollution on respiratory health indicators.
  • Sound Frequencies and Plant Growth : Investigate the effect of different sound frequencies on the growth rate of plants.
  • Sleep Patterns and Academic Performance : Study the correlation between varying sleep patterns and academic performance in students.
  • Effectiveness of Natural vs. Chemical Fertilizers : Experiment to compare the effectiveness of natural and chemical fertilizers on plant growth.
  • Temperature Effects on Battery Performance : Assess how different temperatures affect the performance and efficiency of various types of batteries.
  • Social Media Use and Attention Span : Conduct a study to explore the relationship between social media usage and attention span in individuals.
  • Impact of Exercise on Mental Health : Experiment to analyze the effects of regular physical exercise on mental health and stress levels.
  • Plastic Degradation in Different Environments : Investigate the rate of plastic degradation in various environmental conditions.
  • Influence of Music on Cognitive Task Performance : Study how listening to different genres of music affects performance on cognitive tasks.
  • Effects of Urban Noise on Bird Behavior : Observe and record changes in bird behavior and communication in urban environments with high noise levels.
  • Antibacterial Properties of Natural Substances : Experiment to evaluate the antibacterial properties of various natural substances.
  • Color Psychology and Consumer Behavior : Study how different colors influence consumer behavior and decision-making in marketing.
  • Effect of Video Games on Reflexes and Decision Making : Assess the impact of playing video games on the reflexes and decision-making skills of individuals.
  • Microplastics’ Impact on Marine Life : Conduct an experiment to observe the effects of microplastics on the health and behavior of marine organisms.

Finally, we arrive at review papers, where synthesizing and critiquing existing literature becomes your path to academic exploration.

Review Term Paper Topics

Review term papers are an opportunity to engage with and reflect upon existing literature in a meaningful way. 

This list offers a variety of term paper title ideas, inviting you to synthesize, critique, and discuss existing research and literature, placing you at the heart of the academic conversation.

  • Literature Review on Climate Change Mitigation Strategies : Review and synthesize current research on various strategies to mitigate climate change.
  • Technological Advancements in Renewable Energy : A review of the latest technological innovations in renewable energy and their potential impacts.
  • Review of Mental Health Interventions in Schools : Evaluate the effectiveness of different mental health interventions implemented in educational settings.
  • Impact of Social Media on Society : A comprehensive review of research examining the social, psychological, and cultural impacts of social media.
  • Economic Consequences of Global Pandemics : Review the economic impacts of global pandemics, with a focus on COVID-19.
  • Advancements in Artificial Intelligence and Ethics : Analyze current literature on the advancements in AI and the surrounding ethical considerations.
  • Sustainable Urban Planning Practices : Review of sustainable urban planning strategies and their effectiveness in various global cities.
  • Trends in Global Obesity and Public Health Strategies : Synthesize research on the trends in global obesity and evaluate public health strategies.
  • Evolution of Cybersecurity Threats and Defenses : A review of how cybersecurity threats have evolved over time and the responses developed.
  • Nutritional Science and Chronic Disease Prevention : Review current research on the role of nutrition in preventing chronic diseases.
  • The Psychology of Advertising : Analyze literature on how advertising tactics psychologically influence consumer behavior.
  • Innovations in Water Purification Technology : Review recent advancements in water purification technologies and their global implications.
  • Impact of Autonomous Vehicles on Transportation : Evaluate research on the potential impacts of autonomous vehicles on transportation systems.
  • The Role of Microfinance in Poverty Reduction : Review the effectiveness of microfinance initiatives in reducing poverty in various regions.
  • Developments in Cancer Treatment : Synthesize recent developments in cancer treatment, including breakthrough therapies and drugs.
  • The Effectiveness of Renewable Energy Subsidies : Review the economic and environmental impacts of subsidies for renewable energy sources.
  • Mental Health Effects of Climate Change : Analyze literature on the psychological effects of climate change on different populations.
  • Blockchain Technology and Financial Services : Review the implications of blockchain technology in reshaping financial services.
  • Genetic Engineering in Agriculture : Evaluate the benefits and risks associated with the use of genetic engineering in agriculture.
  • Telemedicine and Healthcare Accessibility : Review the impact of telemedicine on improving healthcare accessibility and efficiency.

As you reach the end of this list, remember that choosing the right topic is the first step in the dance of academic writing. Each topic here is a window into a new world of ideas and discoveries, waiting for you to open it. 

Your term paper is an opportunity to not just meet academic expectations, but to express your thoughts, analyze critically , and contribute to a broader conversation in your field. 

If you need assistance with more specific topic suggestions from our experts, you can fill out our “Free topic suggestions” form. Moreover, our term paper writers are at your service if you need writing or editing assistance.

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So, pick a topic that resonates with you, let your curiosity guide your research, and create a term paper that stands out. At Writing Metier , we’re excited to see where your choice will take you, and we’re here to support you every step of the way.

Free topic suggestions

Vasy kafidoff.

Vasyl Kafidoff is a co-founder and CEO at WritingMetier. He is interested in education and how modern technology makes it more accessible. He wants to bring awareness about new learning possibilities as an educational specialist. When Vasy is not working, he’s found behind a drum kit.

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White Papers in B2B Marketing: Uses, Types, Tips, Templates

Learn what is white paper in marketing, sales, business, and research, what a white paper looks like , and what makes a good white paper for lead generation.

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Hadar Peretz

8 minute read

What is a white paper in business, marketing, and research

Short answer

What is a white paper in business & marketing?

A white paper in marketing and business is a comprehensive, authoritative report that combines in-depth research with persuasive content. Its purpose is to educate prospective clients and influencers about a specific aspect of a product or service, showcase expertise, guide decision-making, and ultimately lead to a purchase.

White papers are the heaviest weapon in marketing, but it takes great skill to wield

White papers are powerful tools you have in digital marketing. It can educate, persuade, and establish authority within the ranks of the hardest-to-reach decision-makers.

Whether you're a business looking to craft a compelling white paper or a professional seeking insights, understanding their nuances, challenges, and future trends is crucial.

The key to a successful white paper lies in its content, design, distribution, and strategy.

This post with cover all that. It’s your introduction to the complicated yet highly effective world of white papers in business, including digital marketing, sales, and customer nurturing.

What does a white paper look like?

White papers traditionally look like long-form PDFs with accompanying images, charts, graphs, and infographics. But this legacy format is now being replaced with interactive web-based content with videos, animations, live data, surveys, calculators, and more.

This transition makes white papers more engaging and share-worthy, which yields more leads and expands reach.

Here’s what a modern interactive marketing white paper looks like:

Why are white papers called that way?

The term "white paper" has its roots in British government policy papers, which were known for their white covers. These documents were used to present government policies and invite public feedback.

White papers made their transition to business use as businesses recognized the power of detailed, authoritative documents in influencing decisions.

What is the purpose of white papers?

The purpose of a white paper in business and marketing is to provide in-depth knowledge on important industry topics, establish authority, influence decision-making, and generate leads by addressing industry challenges and presenting solutions in a persuasive manner.

Lead generation for complicated B2B solutions

White papers are often gated content, meaning readers provide their contact details to access them. This not only helps in lead generation but ensures that the leads are genuinely interested in your offerings.

Thought leadership

Publishing in-depth white papers on industry trends, challenges, and innovations positions your company as a thought leader. It shows that you're not just a player in the industry but a knowledgeable and trusted resource.

Sales enablement

Sales teams can use white papers to address potential clients' concerns, showcase the product's benefits, and provide tangible evidence of its effectiveness through case studies.

Challenges of writing effective white papers

While white papers are powerful tools, they're not without challenges.

Creating an impactful white paper requires deep knowledge of the subject, strategic distribution, and exceptional writing skills. This can be daunting, especially for businesses without a dedicated content team. If you're struggling with these complexities, consider seeking help with marketing assignment to ensure your white paper effectively reaches and influences your target audience.

Let's discuss some common criticisms and how to navigate them.

Issue of over-saturation: With so many businesses publishing white papers, there's a risk of over-saturation. How do you ensure yours stands out? By focusing on unique insights, actionable content, and a compelling design.

Addressing quality concerns : Not all white papers offer value. Some might be thinly veiled sales pitches. Ensuring your white paper provides genuine insights and is backed by credible sources can address this concern.

Navigating potential biases: Being a company document, white papers might be perceived as biased. While it's natural to highlight your product, it's crucial to maintain a balanced perspective, discussing its potential limitations and how they're addressed.

Competing over visibility on search engines: Just like your website and blog posts, white papers can need to be optimized for search engines or they will never be found organically. Including relevant keywords, optimizing meta descriptions, and ensuring mobile-friendliness can boost its visibility. Consider using a backlinks service that can help both with your website and white papers.

Types of white papers

White papers stand out as authoritative and detailed sources of information with a unique ability to educate stakeholders, decision-makers, and influencers.

But the type of white paper matters. Your white paper report has to be gauged to the needs and the level of understanding of the audience you want to influence.

Furthermore, the type and content of the white paper should align with the goal you aim to achieve.

Let’s break it down and see what white papers actually look like.

1) Technical white papers

These are detailed guides on critical industry topics made for the tech-savvy audience.

If a company develops a new AI algorithm, a technical white paper would delve into its coding, functionality, and integration capabilities.

For instance, when Google introduced its new cloud security measures for G Suite they released their Encryption in Transit in Google Cloud white paper. The purpose was to showcase their new technology and pull clients to Google away from competitors like AWS.

Includes: Detailed explanations of technology, methodologies, and product mechanisms.

Goal: To educate a technically savvy audience about the intricacies of a product or innovation.

Target Audience: Engineers, IT professionals, and technical decision-makers.

2) Business benefits white papers

These focus on the advantages a product or service offers to businesses. For example, a company offering cloud solutions might publish a white paper detailing how their service can lead to cost savings, increased efficiency, and scalability for businesses.

Includes: Highlights of the advantages and benefits of a product, service, or methodology.

Goal: To showcase the value proposition and ROI of a solution.

Target Audience: Business executives, potential clients, and non-technical decision-makers.

3) Thought leadership white papers

Some businesses use white papers to educate potential clients about a solution, helping them make informed decisions.

For example, a cybersecurity firm might publish a white paper on the latest threats, educating businesses on the risks and offering their solution as a remedy.

Includes: Forward-thinking insights, predictions, and expert opinions on industry trends.

Goal: To position a company or individual as a thought leader or industry expert.

Target Audience: Industry peers, potential clients, media, and the general public interested in the topic.

4) Problem presentation and solution proposal

These white papers often start by highlighting a prevalent issue in the industry, and then proceed with describing a uniquely effective solution offered by the company writing the paper.

For instance, a white paper on sustainable energy might begin by discussing the environmental impacts of fossil fuels. It then transitions into presenting a solution, such as a new biomass technology, detailing its benefits and implementation.

Includes: Specific challenge or issue and a proposed solution or set of solutions.

Goal: To inform and persuade about the best course of action.

Target audience: Decision-makers, executives, managers, and professionals seeking industry-specific solutions.

5) Hybrid white papers

A hybrid white paper is a comprehensive document blending technical details with business benefits, catering to both technical experts and business decision-makers.

Includes: A combination of technical details and business benefits.

Goal: To provide a comprehensive view of a solution, catering to both technical and business audiences.

Target Audience: A broad spectrum, from technical experts to business leaders.

6) Research white papers

A research white paper is an in-depth presentation of original research, findings, and data, offering new insights or empirical evidence on specific topics.

Includes: Presentation of original research, findings, and data on a specific topic.

Goal: To share new insights, and discoveries, or validate a solution with empirical evidence.

Target Audience: Academics, industry researchers, and businesses interested in the research topic.

7) Policy white papers

A policy white paper is a discussion of industry standards and regulations, aiming to influence policy, guide standardization, or advocate best practices.

Includes: Discussions on industry standards, regulations, and best practices.

Goal: To influence policy, guide standardization, or advocate for best practices.

Target Audience: Industry regulators, policymakers, industry leaders.

7 critical components of effective white papers

Crafting a white paper isn't just about compiling information. It's about presenting it in a structured, engaging, and persuasive manner.

Let's look at the essential components that can make or break your white paper.

What to include in a white paper

Compelling title:

The title is the first thing readers see. It should be intriguing enough to pique their interest.

For instance, instead of "Our New Software Features," a title like "Revolutionizing Workflows: Unveiling Our Game-Changing Software Features" is more captivating.

Enticing abstract or summary:

Before diving deep, give readers a snapshot of what to expect. This section should be concise, highlighting the main points and the benefits of reading further.

Introduction and problem statement:

Start by addressing a prevalent issue in the industry. This not only grabs attention but also establishes relevance. For instance, a white paper on remote work solutions might begin by discussing the challenges businesses faced during the pandemic.

Detailed solution presentation:

After highlighting the problem, present your solution in detail. This shouldn't just be about your product but how it addresses the stated issue. Using real-world examples can make this section more compelling.

Incorporating case studies:

Nothing builds trust like proven results. Include case studies where your solution has made a tangible difference. This not only adds credibility but also gives readers a practical perspective.

Concluding takeaways and next steps:

Summarize the key points and guide readers on the next steps. Whether it's contacting your sales team, signing up for a webinar, or downloading a product demo, make sure the CTA is clear and compelling.

Trustworthy references:

Cite your sources. This not only adds credibility but also shows that your content is based on factual information.

White paper design and format

While content is king, design is the throne it sits on. A well-designed white paper can enhance readability, comprehension, and engagement.

Let's delve into the aesthetics of white paper creation.

1) Graphics and charts

Visual aids can simplify complex data, making it easier for readers to grasp. For instance, if discussing market trends, a well-designed chart can convey the information more effectively than paragraphs of text.

2) Layout and design

A cluttered layout can deter readers. Use a clean design, with ample white space, consistent fonts, and a logical flow. Remember, the design should enhance the content, not overshadow it.

3) Interactive white papers

Interactive white papers are shown to be more, engaging, more memorable, and better understood than traditional static PDFs.

Incorporating clickable elements, videos, and interactive graphs can enhance user engagement.

Companies like Cisco have experimented with interactive white papers, resulting in increased user dwell time and improved lead generation.

Here’s a comparison of static vs interactive white papers. Which would your readers prefer?

Static PPT example

4) Ideal length

While white papers are detailed, they shouldn't be unnecessarily lengthy. Aim for comprehensiveness without being verbose. Depending on the topic, anywhere between 5 to 20 pages will be most effective.

But the rule of thum b is to strive for the shortest document possible without eroding the core information your audience needs to make an informed decision.

What makes a good white paper?

Below is our list of white paper best practices which, if applied, will bring you outstanding results.

This advice is easier said than done. White papers are a complicated and expensive marketing asset to produce. But we believe it’s worth it, and believe you can do it.

White paper best practices

Historical context can add depth to your white paper: If discussing a longstanding industry issue, referencing older white papers can showcase its evolution.

Always ensure your white paper adds value: It shouldn't just be a lengthy sales pitch but should offer genuine insights and solutions.

Always focus on the reader's perspective: What are their pain points? How can your solution alleviate them?

Always keep the reader's journey in mind: The flow should be logical, taking them from recognizing a problem to seeing the value in your solution.

Align the type of white paper with your target audience: A technical white paper filled with jargon won't resonate with a non-technical audience.

Consider your brand identity: The design should resonate with your company's colors, fonts, and overall aesthetic.

If opting for interactive elements, ensure they're mobile-friendly: A significant portion of your audience might access the white paper via mobile devices.

Seek external feedback: Before publishing, get feedback from industry experts outside your company. This can provide a fresh perspective and highlight potential biases.

Use real-world examples to bolster your points: For instance, if discussing the benefits of sustainable energy, cite studies showing its positive impact on communities.

Use visuals to reduce textual load: Infographics, charts, and images can break the monotony and make the content more digestible.

Promote your white papers across various channels: Leverage anything from email campaigns to social media, to maximize their reach.

Regularly update your white papers to reflect the latest trends: Ensure your reports remain relevant and valuable.

Help your readers focus on key information: Always accompany your white paper with a compelling description, highlighting its key takeaways.

Best channels for distributing a white paper

Creating a stellar white paper is just half the battle. The next step is ensuring it reaches your target audience. Let's explore the most effective distribution channels.

1) Company websites: Your company's website is the first place potential clients visit. Hosting white papers here, especially in a dedicated resources section, ensures they're easy.

2) Email campaigns: Email remains one of the most effective marketing tools. Sending targeted email campaigns with your white paper as the main content can drive significant engagement.

3) Sales deck and marketing one-pagers: White papers are used to build trust and authority in various stages of the sales process. They can be added as an effective next step in early-stage decks like your sales pitch deck and product one-pager .

4) Social media platforms: Platforms like LinkedIn, known for professional networking, can be ideal for sharing white papers. A catchy post with a compelling snippet from the white paper can drive clicks and downloads.

5) Distribution at industry events: Conferences, seminars, and trade shows are where industry professionals gather. Distributing physical copies or providing download links during presentations can boost your white paper's reach.

How to measure white paper performance

To make a truly effective business white paper you must monitor its performance. To do this you can’t keep relying on PDFs which offer no visibility into your reader’s engagement beyond the initial download.

PDFs are a legacy of paper handouts. They are not fit for modern content experiences and are unable to provide even the most basic information for making data-driven decisions.

Monitor the performance of each distribution channel to understand where you're getting maximum engagement and optimize accordingly.

If you have website versions of your white papers use tools like Google Analytics to monitor your white paper's performance.

If create web-based interactive white papers with Storydoc, you can rely on Storydoc’s built-in analytics suite to get granular information about who read your white paper, which parts they lingered on and which they skipped, how long they read it, how far they scrolled, who they shared it with, and more.

Storydoc analytics pa

Future trends for making competitive white papers

As the digital landscape evolves, so do white papers. Let's gaze into the crystal ball and explore the trends that might shape the future of white papers

AI white paper content and design generation

Artificial Intelligence isn't just for sci-fi movies. It's making inroads into content creation too. AI tools can assist in gathering data, analyzing trends, and even drafting sections of white papers.

For instance, companies like Storydoc are pioneering AI-driven white paper report design and content generation . These are revolutionizing how white papers are crafted, reducing production time and cost, and improving content experience.

term paper marketing

Automating white paper personalization at scale

One size doesn't fit all. Some white-paper designers already let you tailor each document to individual readers, focusing on their specific interests and preferences.

Imagine sending a white paper that adjusts its content based on your prospect’s professional background, interests, and past interactions with the company.

Well, you can do just that by integrating your CRM with Stroydoc , letting you automatically pull each contact’s information and details into the individual white paper you send them.

You can do with at scale, limited only by the number of contacts and the information you hold in your CRM.

Storydoc analytics pa

White paper templates that take you from static to interactive

With the business world being so stuffed with the same old lengthy and tedious white papers, its high time to do something different.

Instead of aiming for industry standards, do what the industry leader you claim to be would do - create cutting-edge interactive white papers that provide content experiences worth sharing.

The white paper templates below help you do away with the legacy boring PDFs your competition uses and steal away their attention with interactive storytelling content and design.

I am a Marketing Specialist at Storydoc, I research, analyze and write on our core topics of business presentations, sales, and fundraising. I love talkig to clients about their successes and failures so I can get a rounded understanding of their world.

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  4. Topic 1: What is Marketing? by Dr Yasir Rashid, Free Course Kotler and Armstrong [English]

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COMMENTS

  1. How to Write a Term Paper

    A term paper is generally structured with an opening introduction, followed by several body paragraphs, and culminates with a conclusion. It articulates a central thesis statement, bolstered by corroborative evidence and critical analysis. The writing is formal in nature, adheres to a designated formatting style like APA or MLA, and is ...

  2. How to Write a Term Paper: Step-by-Step Guide With Examples

    4. Write your abstract. Because the abstract is a summary of your entire paper, it's usually best to write it after you complete your first draft. Typically, an abstract is only 150-250 words, so focus on highlighting the key elements of your term paper like your thesis, main supporting evidence, and findings.

  3. (PDF) MARKETING TERM PAPER

    MARKETING TERM PAPER ON ASICS Submitted To Professor Dr.M. Mahmodul Hasan Faculty EMBA/MBA Program North South University Submitted By: Group: JEENER BADSHA BUS620, Section: 04 Date of Submission: 2nd April 2016 Letter of Transmittal Date: 2th- April-2016 Dr.M. Mahmodul Hasan Professor School of Business North South University Subject: Report ...

  4. Marketing Term Paper Writing Guide: Tips and Topic Ideas to Consider

    A marketing term paper is an academic assignment that is assigned to college students and is supposed to be delivered within a single term. The goal of the project is to prove a deep and profound understanding of the topic and its specifications. Students who succeed with global marketing term paper writing and similar custom term papers are likely to get a positive grade for the whole term.

  5. How to Write a Term Paper

    Overview of term paper. To start writing a term paper, you should first choose a topic that you are interested in that is related to the class. Then, do some pre-searching to identify preliminary sources that you could potentially use. Write a thesis statement addressing your topic that is arguable and provable.

  6. How to Write Marketing Term Paper: Tips You Can't Ignore

    Marketing papers are somewhat different from the rest because they are more concerned with the practical side of things and more often deal with case studies, examples from real marketing campaigns, analysis of existing marketing practices and their application in different situations and so on. How to Choose a Topic for Your Marketing Term Paper

  7. (DOC) A term paper on marketing management

    A term paper on marketing management. Nazmul Hossain. Citizen is one of the largest watch manufactures in the world. It has got its feet in both technology and fashion industry. It markets its product all over the world, its main target market is high earning youth who are fashionable as well as attracted towards technology as it markets its ...

  8. Term Paper On Marketing Management

    Term Paper on Marketing Management - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. This document is a term paper on marketing management submitted by four students for their marketing management course. It discusses various concepts in marketing management including the production concept, product concept, selling concept, marketing ...

  9. Term Paper: Outline, Format and Writing Tips HandMadeWriting

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    A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They're advanced problem-solving guides.

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