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Website Inspiration: 20 Great Restaurant Description Examples

January 6, 2022

You never get a second chance to make a first impression. Now more than ever, it happens on your restaurant's website.

Restaurants know the importance of a strong first impression. It's why they invest in exterior design, decorate their entranceways and train hosts to welcome guests with a warm smile. 

Nowadays, however,  more than 70%  of diners visit a restaurant's website before deciding where to dine, which means the first impression happens long before they set foot on-premises. It happens online. And when it does, the restaurant description plays a pivotal role.

Despite this, many restaurants struggle to write an effective description for their website. Doing so requires a mix of skills not every restaurant has — writing, design and a keen understanding of digital user behavior — but there are tools in place to make the job easier. For example, if you  build your website  with BentoBox, full-service designers can help create your website on a template that is proven to be user-friendly. That takes care of the design and user behavior hurdles.

To help overcome the writing hurdle, we've created the resource below. In addition to defining best practices, we have curated 20 examples of effective restaurant descriptions and analyzed why they work. If you don't know where to start or feel stuck, scroll through these examples and see if they spark new ideas.

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How Do You Write an Online Restaurant Description?

A good restaurant description needs to make a strong first impression on would-be diners. This means the writing should be grammatically sound and typo-free — but it also means the content should make strategic sense for your brand. There are several keys to doing this correctly:

Define your objective.  As you'll see in the examples below, descriptions that work for some restaurants would fall flat for others. A cocktail lounge might want its description to be a call to adventure, while a sandwich shop might simply want to say it has the lowest prices in town. Define the main thing you want your audience to know or feel, then use that as a north star to guide your writing.

Outline key points.  Now that you know your objective, write down all the key messages you want to communicate. Sort them into tiers of importance, and be honest about what is "nice to know" versus what is "need to know." Digital attention spans are short, so if you try to include every selling point — rather than just the essentials — readers will gloss over your description. The more information you ask them to retain, the less they actually will.

Consider the visuals.  As you determine the best way to communicate "need to know" messages, remember that text is not the only way to communicate. Many of the examples below use design and photography to reinforce their key selling points. This reduces how much text you need and helps solve the attention span issue mentioned above, but to do it correctly across devices, you'll need a well-designed website platform .

Edit & ask for feedback. There's a famous saying in the writing industry: "writing is rewriting." In other words, your first draft always needs work, and the real craft of writing comes in making that first draft better. When you have something down, read it over for typos but also play around with different word choices and sentence structures. Ask people you trust for feedback. If you do this well, you'll only have to do it once. It's worth investing a little extra time.

The examples below are designed to help with this process. It may be helpful to bookmark this page and refer to them while you write and edit. Or, you can view them all now and see if any stand out as starting points.

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Restaurant Description Examples: With Headlines

The first 10 examples use headlines, or bold text above the main description, in rhetorically interesting ways. Headlines are optional in restaurant descriptions, but when used right they capture attention and reinforce key messages.

1. Bubby's

Description Text

SERVED EVERY DAY SINCE 1990

Bubby’s opened on Thanksgiving Day 1990. Chef / Owner Ron Silver began baking pies and selling them to restaurants and his neighbors out of a small kitchen at the corner of Hudson and North Moore St. in Tribeca. Today, NYC’s beloved restaurant and pie shop celebrates 27 years of classic, made from scratch American cooking.

Why It's Effective

Rather than calling itself a “New York institution” or using the word "reliable," Bubby’s uses its headline to make a specific claim — ”Served every day since 1990” — that demonstrates those ideas. This captures more attention and paints a richer, more vivid picture of its history and role in the community. The rest of the description supports this by adding details to the story of its founding and explaining that even three decades later, its scratch approach to cooking remains the same.

2. Old Ebbitt Grill

Description Text (abridged)

THE OLDEST SALOON IN WASHINGTON

The Old Ebbitt Grill, Washington's oldest saloon, was founded in 1856 when, according to legend, innkeeper William E. Ebbitt bought a boarding house. Today, no one can pinpoint the house’s exact location, but it was most likely on the edge of present-day Chinatown.

As a boarding house, the Ebbitt guest list read like a Who's Who of American History. President McKinley is said to have lived there during his tenure in Congress, and Presidents Ulysses S. Grant, Andrew Johnson, Grover Cleveland, Theodore Roosevelt and Warren Harding supposedly refreshed themselves at its stand-around bar.

Like Bubby's, Old Ebbitt Grill uses its headline to make a specific claim that paints a vivid picture. This claim — "The oldest saloon in Washington" — is even bolder and more eye-catching, especially with the black-and-white photo beside it. The description delivers on the promise of the headline, listing the U.S. presidents who have frequented the famous saloon. Instead of explicitly stating, "Old Ebbitt Grill has a rich history," this approach paints a picture that helps people  feel  the history.

Description Text 

SAY NO TO MEATS ON DRUGS

The fabric of Cutlets was born out of love and respect for these humble deli creations, met with a desire to bring quality ingredients to the table. Simply put, we’re here to bring you a sandwich experience you can feel good about.

This headline — a parody of the 1980s-era  Just Say No campaign  — does three important things simultaneously: 

Captures user attention.

Establishes the brand as fun & playful.

Introduces a key selling point of the restaurant (natural ingredients).

It's rare for one line of copy to accomplish so much so quickly, but when it happens, it's extremely powerful. Cutlets combines this description with a carousel of high-resolution food photography, which rounds out the homepage and leaves a strong impression on future diners.

4. Los Tacos No. 1

lostacos1.com

BIENVENIDOS

Los Tacos No. 1 was created after three close friends from Tijuana, Mexico, and Brawley, California, decided to bring the authentic Mexican taco to the east coast.

The authentic taste comes from family recipes and from fresh, simple and tasteful ingredients straight from home. In every taco from LOS TACOS No. 1 there is a bit of true Mexican culture and flavor.

The headline welcomes guests in Spanish, and then the description switches seamlessly to English. This is a fitting introduction to Los Tacos No. 1, the brainchild of partners from both sides of the Mexican-American border, who brought their authentic recipes to New York City. The illustrations between the headline and description represent the four fillings on their menu — beef, chicken, pork and cactus — and channel the restaurant’s lighthearted character. Click the link above and you’ll see that the icons animate when users scroll past them, one of many cool design features available through the  BentoBox website platform .

5. Ci Siamo

cisiamonyc.com

colloquial phrase; [CHee see-aH-mo]

We’ve made it! We’ve arrived! We’re here! 

Ci Siamo bridges the traditional with the contemporary, bringing live-fire cooking, housemade pasta, and a robust Italian wine list to the heart of Manhattan West.

Ci Siamo begins its description by translating its name into English, mimicking the style of a dictionary. It could have written something straightforward like, "Ci Siamo is Italian for 'We've made it! We've arrived! We're here!,' but the dictionary tactic adds a playful twist on top of that. This is important because Ci Siamo is not a strictly traditional brand; it's a brand that seeks to "bridge the traditional with the contemporary." Thanks to its description, that comes across loud and clear.

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6. Baba's

babashotchicken.com

DELICIOUS, AUTHENTIC NASHVILLE HOT CHICKEN

A chicken sandwich is only as good as its ingredients. That's why we import our spices and use top-quality ingredients in each of our Nashville Hot Chicken tenders, as well as our other offerings.

We pride ourselves in following the traditional Hot Chicken seasonings and processes used in Nashville, the birthplace of Hot Chicken. From dry spice to the classic hot oil, our Hot Chicken is as Nashvillian as it gets!

Baba's is a Nashville hot chicken chain that operates across California. In nearly every sentence, the headline and description on its homepage stress that it is  authentic  Nashville hot chicken — not some cheap West Coast imitation. When your restaurant has a well-defined value prop like this, the description is no place for subtlety; you want to hammer it clearly, concisely and continuously. Baba's does this with text and then validates it with loud, in-your-face, food photography.

itsteranga.com

AFRICAN SUPER FOOD

Here, ancient customs and future trends coexist, and the intricacies of African culture blend seamlessly together over an Ethiopian-brewed coffee, or a bowl of Senegalese black-eyed pea stew and a side of spicy Ghanaian plantains.

Inspired by our Co-Founder and Executive Chef Pierre Thiam’s mission to share African culture through food, Teranga reflects the depth, richness, and vibrancy of Africa’s diverse culinary traditions in a modern, fast-casual setting. 

WELCOME HOME.

After capturing attention with the headline, the first sentence of the description gives three examples of menu items, each one using a different African country in the adjective:  Ethiopian-brewed  coffee,  Senegalese  black-eyed pea stew,  Ghanaian  plantains. This is a deft illustration of the menu concept, which blends the diverse tastes of African cuisine into one cohesive experience. The description also ends with an inviting piece of copy, "Welcome Home," that stands out due to colorful text design.

8. PLNT Burger

plntburger.com

CHEF-CRAFTED FAST FOOD FOR THE FUTURE. 

PLNT Burger is dedicated to serving the best burgers on the planet, and for the planet!

Earlier, we mentioned the importance of separating "need to have" messages from "nice to have" messages. No restaurant on this list does that better than PLNT Burger, which communicates its value prop and establishes a cheeky brand voice in two short lines of copy (three if you count its name). Rather than bogging down its homepage with details and specifics, the plant-based fast-food chain shares a simple, compelling message about what it offers and why, along with a clever play on words. If users want to learn more, the  About page  linked in the main navigation has them covered.

9. The Green Room

tgrburbank.com

AN IMMERSIVE AND SEDUCTIVE COCKTAIL LOUNGE HIDDEN IN CASTAWAY BURBANK

The Green Room is fashioned after the green rooms in theaters and studios where performers relax when they are not on stage or camera. Everyone is a star at The Green Room with our immersive cocktail experiences, VIP service and the best views of the city.

The headline leads with descriptive words like "immersive," "seductive" and "hidden," which draw the user in and make them want to learn more. The description then delivers on that intrigue, explaining that the lounge is fashioned after backstage green rooms in theaters and on movie sets. That's a bold claim, but the full-bleed photos of the restaurant's sprawling views, along with the gold trims and fonts throughout the website, help position The Green Room as a place where regular people feel like stars.

10. She Wolf Bakery

shewolfbakery.com

Description Text  WE STARTED BAKING BREAD IN 2009 IN THE WOOD OVEN AT ROMAN'S.

After dinner service, we would make a fire. Early in the morning, our baker Austin Hall would come in, rake out the coals and bake bread for the day. This bread became a part of Roman’s at every service and staff meal. Soon the chefs at Marlow & Sons and Diner wanted to bring the same quality and integrity to the bread they served.

We expanded bread production to our own space in Greenpoint, and now supply the bread served at all of our restaurants and others around the city. You can also purchase loaves to take home at Marlow & Daughters, Stranger Wines, Roman’s, and Achilles Heel, as well as at nine NYC Greenmarkets. Why It's Effective

This description reads like an origin story, and it's written in a way that perfectly suits the brand. The first-person perspective, natural word choice and short, active sentences make it feel like the restaurant's owners are speaking directly to the audience through the screen. This mirrors the underlying theme of the story: that She Wolf Bakery grew through connection and community, and that you can trust every loaf to have a personal, artisan touch.

Restaurant Description Examples: No Headlines

The next 10 examples either don't use headlines or use them in straightforward ways (e.g., "About Us"). This more minimalist approach can still be effective, though it may require visuals to play a larger role capturing user attention.

11. Gramercy Tavern

gramercytavern.com

One of America's most beloved restaurants, Gramercy Tavern has welcomed guests to enjoy its contemporary American cuisine, warm hospitality, and unparalleled service in New York City for over two decades. Chef Michael Anthony's ever-evolving seasonal menu showcases the restaurant's relationships with local farms and purveyors.

Opened in 1994 by restaurateur Danny Meyer in a historic landmark building just north of Union Square, the restaurant has earned nine James Beard Awards, including "Outstanding Restaurant" and "Outstanding Chef in America.”

Upscale restaurants sometimes overwrite their descriptions, using flowery language that sounds posh and sophisticated but doesn't convey a clear point. Gramercy Tavern uses simple adjectives like  contemporary  American cuisine,  warm  hospitality and  unparalleled  service, which paint a clear picture while still projecting confidence and authority. The use of plain language in the first sentence primes readers for the second sentence, where the restaurant mentions its nine James Beard Awards in a way that feels matter-of-fact and informative, rather than arrogant and showy.

12. Big Gay Ice Cream

biggayicecream.com

Beginning as a seasonal food truck in 2009, Big Gay Ice Cream has been named best ice cream parlor—as well as best food truck—in the country, along with numerous other accolades. Now the company has multiple locations in New York City & Philadelphia.

Over the last 10 years, founders Douglas Quint & Bryan Petroff have published a critically acclaimed cookbook; appeared on numerous tv programs; put on Big Gay Ice Cream pop-ups at festivals around the world; collaborated with a variety of international brands; spoken at a variety of conferences & seminars, including giving a TED talk; & taken the ice cream truck on tours across the country.

Although the style — and the business — is very different, Big Gay Ice Cream employs a similar approach to Gramercy Tavern. The first paragraph of its description explains the brand's humble origins as a seasonal food truck, which primes readers for the second paragraph, where it mentions various milestones and accolades. This description approach and the web page design, which resembles a scrapbook with polaroids, positions Big Gay Ice Cream as it wants to be positioned: a global sensation that remembers where it came from.

13. the girl & the fig

thegirlandthefig.com

the girl & the fig is located in the beautiful Sonoma Plaza and features a wonderful antique bar with French aperitifs, unique and traditional cocktails, an award-winning Rhône-Alone wine list, a seasonal menu, cheese & charcuterie platters, outdoor garden patio seating & outdoor parklet seating.

This description is only one sentence, but it's packed with information. The writing is taut and straightforward, and the long list of restaurant features it lists — seven in total — projects a sense of understated confidence. Had the list of features been shorter, a one-sentence description like this might feel sparse. Instead, it feels quite inviting, like the restaurant believes so strongly in its offerings that it doesn't need to dress them in glittery language.

14. Death & Company

deathandcompany.com

It was thought that to drink alcohol was to live a life shadowed by death; that those who drank were keeping company with death. It's taken us nearly a century to restore flavor to the drink and class to the specialty cocktail. In our time, a night to celebrate life's simple pleasures with fine wine, exquisitely crafted cocktails, beautifully prepared food, and impeccable sipping spirits is a rare gift.

To those who shun the night, we tip our hat. To those who shine after dusk, we offer a warm embrace.

Welcome to the new golden age. Welcome to Death & Co.

Death & Company's description reads like a call to adventure. In fact, it also reads like one of the most famous ads of all-time, Apple's " Here's to the Crazy Ones ," which didn't so much sell computers as it sold the brand's DNA. In similar fashion, this description is a brooding ode to alcohol and nightlife; to people who order cabs out instead of in at 1:00 AM. This is an effective approach for a cocktail lounge, which relies more on emotional than logical motivators to get people through the door.

15. The Wilder

intothewilder.com

I am a feeling. Like swimming under a waterfall, biting into a juicy peach, dancing till the sun comes up, holding hands with someone you love, having that third mezcal, eating berries fresh from the vine, watching your favorite film, a blue sky without a cloud in sight. I am everything that makes you remember you are alive and life is beautiful.

Even more than Death & Co., this description uses literary prose to read like a call to adventure. It is extremely avant-garde, framed like a letter from The Wilder to the reader, comparing the upscale lounge to a list of free-spirited actions like "dancing till the sun comes up" and "eating berries fresh from the vine." This approach would fall flat for many restaurants, but for a South Florida nightlife spot that appeals to guests through emotion more than reason, it's spot on. A plain description of the lounge space is the approach that would fall flat.

suerteatx.com

Located in the heart of East Austin, Suerte is an award-winning restaurant driven by a passion for masa, an ingredient at the heart of Mexican cooking. Chef Fermin and his team curate a seasonally driven menu with an emphasis on bringing together traditional Mexican cooking techniques with local Texas ingredients to create a unique and exciting dining experience. 

Our bar offers some of Mexico's most unique agave and succulent spirits state-side, as well as highlighting a rotating selection of natural wines and craft cocktails.

The first sentence of the description clearly outlines something unique about the restaurant: its passion for masa. This establishes the "traditional" component of Suerte's menu, which blends traditional Mexican cooking with local Texas ingredients. The photo beside the description further amplifies this idea, showcasing traditional Mexican art while establishing a bright, exuberant visual style for the brand. When image and text work in harmony like this, it can be extremely powerful.

17. Craigie on Main

craigieonmain.com

“It all starts with ingredients. We’ve been working closely with farmers and fishermen since 2002. They are the first people I talk to each morning!

Many of my culinary values are the same ones you’ll find in 90% of the world’s grandmothers.

That said, you’ll find me on the leading edge of most culinary techniques and ingredients.

I work to match just the right food and wine combinations (sometimes they are unexpected)

I serve nothing that is not in season.

I look forward to hosting you soon."

Craigie on Main's entire description is a quote from chef/owner Tony Maws. Speaking directly to the reader, Maws describes his homestyle cooking approach, explaining that farmers and fishermen are the first people he talks to each morning and comparing his culinary values to "90% of the world's grandmothers." The use of first-person perspective helps the quote come across as sincere and authentic, positioning the brand as a restaurant run by artisans.

18. Rosalie Italian Soul

rosalieitaliansoul.com

“At Rosalie, the world feels like a bubbling Italian Restaurant, with an infinite strand of pasta connecting everything and everyone.”

– Chris Cosentino –

Rather than a long, manifesto-style pull quote, Rosalie's homepage features a short, abstract thought from chef/owner Chris Cosentino. The quote does provide some important information — establishing Rosalie as a "bubbling Italian restaurant" — but more than that, it adds a dash of whimsy to Rosalie's brand. It's a captivating description that makes users want to learn more, which they can do by clicking "About Us" for a longer description or coming in to experience the space firsthand.

19. Crown Shy

crownshy.nyc

Crown Shy is the first solo project of Chef James Kent and Restaurateur Jeff Katz. Inspired by James’ upbringing in downtown New York and his experience leading the city’s most celebrated kitchens, Crown Shy is a neighborhood seasonal restaurant elevated by fine dining training and technique.

Located on the ground floor of Art Deco masterpiece 70 Pine Street, the dining room and bar occupy a series of rooms with floor to 16-foot-ceiling windows leading to an open kitchen.

The food at Crown Shy is rooted in European technique but draws inspiration from around the world, primarily the flavors from our childhoods, traveling, and the diverse cuisine in New York City.

Before users even start reading, the Art Deco-inspired logo and background image establish a refined mood. The description text delivers on that mood with upscale words such as "celebrated," "elevated" and "masterpiece." Supplementing all of this, the page lists more than 20 staff members, including management, kitchen and dining room. This decision — and the decision to use the same text design as the rest of the description — shows that the restaurant's people are central to its identity, which positions the brand as personal and human.

An austere experience, where richness is lived through the purity of ingredients, the combination of extraordinary flavors, and the story of their origin.

From the Imaginarium of Carlos Gaytán, the first Latin American who earned a Michelin Star.

This example is best viewed at the link above, where you can see how it uses scrolling to break up the text. Although readers only see one piece of the description at a time, it reads like one cohesive thought. This unique approach to telling the restaurant's story primes users for what Tzuco promises: an imaginative meal where the story of the food is central to the experience. Describing Chef Gaytán's mind as an "Imaginarium" adds even more whimsy and intrigue. 

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How to Describe a Fancy Restaurant in a Story

By Brittany Kuhn

Do characters in your novel go out for a meal at a swanky restaurant? If you’re wondering how to describe a fancy restaurant in a story, scroll down to learn about 10 words that will help you.

1. Luxurious

• Containing the best features.
• Pleasurable to the extreme.
• Characterized by wealth or plenty.

“Eating in such a luxurious restaurant was not something he expected to be doing today.”

“Even the salt and pepper shakers were fancy in this luxurious restaurant.”

How it Adds Description

Luxurious often describes items or places that are extremely remarkable. When used to describe a fancy restaurant, luxurious evokes images of gold and silk decorations, plush chair cushions, and tasty, decadent food. There are usually two types of characters who would be eating in a luxurious restaurant: those who are uber-wealthy and feel like they are the only ones worthy of eating there, and those who feel unworthy because they aren’t rich enough to eat there.

• Appealing to wealthy or affluent people.
• Of higher quality.

“She couldn’t believe that he had brought her to such an upscale restaurant on their first date.”

“He had hoped the upscale restaurant would impress her.”

We use upscale when we want to emphasize that people with money and sophisticated taste are attracted to this business or item. If a fancy restaurant is described as upscale , then a reader might imagine people dressed in business suits (if it is lunchtime) and fashionable dresses with expensive jewelry or handbags.

Sophisticated or cultured.

“The refined restaurant attracted only the most upper crust diners in New York City.”

“There was nothing out of place in the refined restaurant; every flower was pruned to perfection, every tablecloth pressed within an inch of its life.”

If you want to focus on how perfectly put together the restaurant seems instead of what kind of customer based it has, then describe it as refined . Refined suggests that the restaurant is of such high quality that time has been taken to ensure every element is exactly as it’s meant to be: from the place settings to the food presentation to the service.

Definitions

Having too much of something.

“The lavish restaurant had an overabundance of frills and lace; it was a bit too much for my taste.”

“We could not wait to try the food at such a lavish restaurant.”

Lavish implies having more than one needs, almost to the point of excess. Any restaurant described as lavish would contain more of the fancy, expensive décor and extravagant food items than a more mainstream one would.

5. Distinguished

Fit for a celebrated or prominent person.

“Anybody who’s anybody had a reservation at the most distinguished restaurant downtown.”

“The distinguished restaurant was full of business men and security personnel.”

Describing a fancy restaurant as distinguished emphasizes that it has a sophisticated ambiance and clientele. There is likely soft piano music playing, probably by a live pianist, and everyone is whispering to each other in dulcet tones. Use distinguished if you want your fancy restaurant to come across as cultured and visited by only the most important people.

• Chic, polished , or civilized.
• Reflecting superiority, high value.

“We knew we were at a classy restaurant when the wine list was as big as the food menu.”

“The grand chandelier of the classy restaurant had so many crystals that it looked like a disco ball when it reflected the sunlight.”

Classy suggests that the restaurant has been professionally designed to the highest standards. Imagine the trendiest art on the walls or chandeliers and candelabras for lighting. Describing a restaurant as classy suggests that just eating at this place raises the character’s station to a higher class, one with money and prestige.

• Boastful , overly showy.

“I know they like going to the swanky restaurant around the corner, but I find it a bit too much.”

“Oooh, we’re going to the swanky restaurant? Better get out my pearls!”

Swanky suggests that a place is fancy and high-priced but maybe trying too hard to seem that way, so it has more of a negative tone. Use swanky if you want to show the characters find the fancy restaurant as pretentious or over-the-top because of the extravagant features that make it fancy.

8. Glamorous

Extremely alluring .

“This restaurant is so glamorous that even the tassels on the cushions have tassels.”

“I felt like I needed to wear a ballgown to eat in such a glamorous restaurant.”

When most people think of glamorous , they imagine royalty and aristocracy. Describe your restaurant as glamorous if you want to show it’s so fancy that celebrities and people with power make a night of eating there, probably dressed in evening wear and wearing the finest jewels.

Flashy in a brash and showy way.

“What a glitzy restaurant! Even the maître d is dressed in silk!”

“That restaurant was so glitzy , there was even gold in the wallpaper!”

Glitzy is often used to describe expensive jewels or gold because of how they glint in the sun. Use glitzy to emphasize the types of fabrics and shininess of the whole place and show the restaurant is fancy more because of how it looks, rather than the food.

10. Elegant

High quality , tasteful.

“Everything about the restaurant –the way they greeted us, the way the waitstaff treated us, even the way the food was plated—was elegant and precise.”

“I consider a restaurant elegant and fancy when they have a wine pairing for every meal.”

When a reader sees the word elegant , they almost always imagine grace and precision. Thought and kindness has gone into every element to ensure the most pleasurable experience with no worry on the part of the customer. An elegant restaurant would evoke thoughts of soft words, flowy tablecloths, food delivered easily and on time.

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How to Write a Great Restaurant Description

The days of finding restaurants just by walking past them are over. Now, people use Google to find places to eat or drink and check the restaurant's descriptions and reviews.

Because of this, having a great restaurant description is more important than ever. A well-written description can help your restaurant stand out and attract more customers.

In this blog, we'll show you how to create the best restaurant description to make a strong impression on Google. We'll share 7 easy tips to help you write a description highlighting what makes your restaurant special and brings in more visitors.

7 best tips for creating a powerful restaurant description

Creating a compelling restaurant description can set you apart from the competition. It's your chance to make a lasting first impression, so here’s how to make it count.

1. Highlight what makes you unique

Start by thinking about what sets your restaurant apart. Do you use fresh, locally sourced ingredients? Do you offer a unique dining experience or a special type of cuisine? Whatever it is, make sure to highlight it.

Your restaurant's unique qualities are what will attract customers. Whether it's your commitment to local ingredients, a distinctive dining experience, or special cuisine, make sure to showcase what makes you stand out.

For example:

"At Farm-to-Table Bistro, we bring you the freshest ingredients straight from local farms to your plate."

"Enjoy a taste of Italy at Bella's, where our authentic recipes and cozy atmosphere make every meal special."

Further reading

• How to Write a Restaurant Business Plan in 2024 (Step by Step Guide with Templates)

2. Add key information

To make your restaurant stand out on search engines like Google, Bing, and Yahoo, your description needs to be optimized with the right keywords.

For your restaurant to show up in local searches, your description must include these three crucial details:

• The name of your restaurant
• The type of cuisine you offer
• Your restaurant's location

To make sure your restaurant shows up in local search results, it's important to include the name of your restaurant, the type of cuisine you offer, and your location. Search engines use this information to direct potential customers to your establishment.

• A Complete Guide to Google My Business for Restaurants

3. Include the right keywords

Keywords are the single words or short phrases that people type into search engines when looking for a restaurant. When coming up with keywords for your restaurant, think about what people type into Google to find a restaurant like yours and you need to be appearing in their searches before your competitors do.

Come up with 2 or 3 words that you think best describe your restaurant. Think specifically and play to your restaurant’s USP (seafront view, secret garden, dog friendly, etc). Your keywords can be related to:

• Specialties or signature dishes
• The ambiance of your restaurant
• Special offers, occasions, or events
• The services you provide

TIP:  Keywords are your key selling points. You can use more than 3 keywords if you want, but keep your text easy and enjoyable to read.

• 4 SEO Strategies to Boost Your Restaurant Website

4. Paint a picture with words

Use descriptive language to create a vivid picture of your restaurant. Describe the ambiance, the décor, and the overall vibe. This helps potential customers imagine themselves dining at your place.

"Step into our rustic dining room adorned with vintage décor, where the aroma of freshly baked bread fills the air."

"Our modern, chic space features sleek lines and soft lighting, perfect for an intimate dinner or a night out with friends."

5. Focus on the experience

People don't just go to restaurants for the food; they go for the experience. Talk about the overall experience your restaurant offers, from the service to the atmosphere.

"Our friendly staff and warm, inviting atmosphere make every meal feel like a special occasion."

"At Sunset Grill, you can enjoy stunning ocean views while savoring our signature cocktails and delicious dishes."

6. Keep it simple and clear

While it's important to be descriptive, you also want to keep your description clear and to the point. Avoid using overly complicated words or jargon. Keep it simple so that everyone can understand and appreciate what you have to offer.

For writing simple and clear restaurant descriptions, several tips can help:

Be Concise : Keep your description short and to the point. Avoid unnecessary words and stick to the essentials that convey your message effectively​ ( Eat, Drink, and Write Copy ) ​​ ( Website Builder Expert ) ​.

Use Simple Language : Avoid jargon and overly complicated words. Write in a way that anyone can understand, ensuring your description is accessible to a broad audience​ ( Eat, Drink, and Write Copy )

Highlight Key Points : Focus on what makes your restaurant unique, such as special dishes, ambiance, or standout features. Make sure these points are easy to find in the description​ ( Eat, Drink, and Write Copy ) ​​ ( Website Builder Expert ) ​.

Stay Consistent : Maintain a consistent style and tone throughout your descriptions. This helps in creating a cohesive and professional impression​ ( Eat, Drink, and Write Copy ) ​.

Use White Space : Avoid clutter by using white space effectively. This makes the description easier to read and more visually appealing​ ( Website Builder Expert ) ​.

7. Update regularly

Your restaurant can change over time, whether it's the menu, the décor, or the overall concept. Make sure to update your description regularly to reflect any changes and keep it current.

Writing a great restaurant description is all about capturing the essence of your establishment and enticing potential customers. Keep it unique, descriptive, and focused on the experience, and you'll be sure to make a lasting impression.

What is a short restaurant description?

A restaurant is a place where food and drinks are prepared and served to customers. While meals are usually enjoyed on-site, many restaurants also provide take-out and delivery options.

How do you write about your restaurant?

• Use a relaxed or semi-formal tone.
• Your title should capture the main idea or opinion.
• Focus on the essential parts of the experience rather than every detail.
• Make sure to organize your thoughts into paragraphs.
• Share both the positives and negatives to give a balanced perspective.

What are examples of words that describe a restaurant?

Italian, steak and grill house, pizzeria, deli, cafe, cocktail bar, Mexican, steakhouse, burger joint, fine dining, gourmet, homestyle, traditional, authentic, fusion. 

Senior Content Manager at Eat App

Elana Kroon used to work in restaurants before becoming a journalist and expert restaurant industry content creator at Eat App.

Reviewed by

Nezar Kadhem

Co-founder and CEO of Eat App

He is a regular speaker and panelist at industry events, contributing on topics such as digital transformation in the hospitality industry, revenue channel optimization and dine-in experience.

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15+ Restaurant Description Examples

We gathered these Restaurant Description examples for those who want to save some time on writing their own about us page for the website. Simply copy and paste them and you are good to go.

Legend for restaurant description examples

Restaurant description examples

01 . All of our menu items are inspired by _____ cuisine and have been created by our head chef, ( CN ), after studying authentic _____ cuisine in ____. Not only do we have fresh flown-in seafood from the northeast, but we also have a variety of handcrafted cocktails, wine, and beer to choose from.

02 . At ( RN ), we’re serving up more than ( TF ). In fact, ( RN ) Famous ( recipe ) is one of our unexpected specialties. Reminiscent of butcher shops back in the day, each slow-smoked, sizzling prime chop measures seven-fingers high. Our signature recipe, that we have perfected for more than four decades, is rubbed with a secret blend of seasonings, cured and roasted on a rotisserie with pecan wood for up to six hours before it’s topped with ( RN ) signature herb-garlic butter, then carved tableside.

04 . The approach to the menu was easy. We had no interest in trying to reinvent food. We went with choices that were popular catering requests — basic, down-home style — just from a wide range of regions. We are known for our generous portions of BBQ, Southern, Cajun/Creole meals, plus a touch of Caribbean fun. We will tell you now – save room for dessert! 

05 . ( RN ) is a comfortable, brasserie-style restaurant offering everything you love about ___ cuisine without the attitude. ( RN ) features classic ___ dishes such as ____ and ____, as well as fresh salads and juicy hamburgers made with fresh-ground beef.

07 . ( RN ) pushes the envelope of ( CN ) cuisine. Taking its influences from our team members’ culinary roots, ( RN ) blends traditional and innovative techniques to create unique offerings using local ingredients in all of its dishes. ( RN ) is grounded in hospitality with our staff’s commitment to providing you with a memorable experience each time you walk through our door.

10 . Located at _______. We offer a wide array of fresh food – green pork plate, chimichangas, hamburger, barbacoa plate, pizza , salads, bbq with rice and beans and more. We use the freshest ingredients in preparing our food to provide the best quality and taste. Try our delicious food today! 

13 . ( RN ) is a Contemporary Creole restaurant creating unique dishes with a focus on local ingredients and inspired by classical training. Located in a ( LN ) in ( CN ’s) Central Business District, the main dining room caters to the most unique dining experience. The interior is rich with original architectural details, gleaming hardwood floors, soaring columns, mahogany paneling and antique mirrors.

14 . ( RN ) Bar and Restaurant, established in 2000 on ____Avenue, is the flagship of the ___ Restaurant Group. The kitchen is overseen by Chef de Cuisine ( Chef name ) who works closely with local farmers and fishermen, offering contemporary, seasonal local cuisine with elements of rustic Italian cooking. An eclectic wine list and a knowledgeable staff make for perfect pairings.

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Writing an Effective Restaurant Description

Restaurant descriptions can go a long way. Readers get a clearer idea of what to expect when they step through the doors. An effective restaurant description might touch on key areas such as the restaurant’s ambiance, menu, and setting. It might also include information on dining specials. It all depends on your goals. Whether you’re working on a restaurant guide, updating your restaurant brand, or preparing promotional material, the following are some of the key elements to writing a restaurant description that works .

1. Describe the Type of Restaurant

A good way to start a description is by identifying the type of restaurant. While restaurants come in different forms, most fall into five broad niches:

• Casual dining
• Fine dining
• Contemporary casual
• Pub/sports bar
• Café/bistro

Each of these offers a different dining experience. For instance, casual-dining restaurants typically serve comfort bites in a relaxed space. In contrast, fine-dining restaurants serve upscale meals in refined dining rooms that might have a formal dress code. Sports bars are a popular pick with sports fans because they combine food with alcoholic beverages and TV entertainment. On the other hand, cafés and bistros offer coffee and pastries in relaxed, intimate surroundings that may also include an outdoor area.

2. Provide Details About the Restaurant Location

Improve your description by including details about any nearby landmarks. Guests can track down the dining spot using the landmark as a guide. Landmarks can also help diners plan their day. Restaurants located close to shopping districts tend to be popular with shoppers looking to refuel. And tourists are frequently on the lookout for great dining spots located near popular museums or local tourist attractions.

3. Cover the Restaurant Menu

This is a no-brainer. A good description should highlight the menu options offered by the restaurant. After all, meals are the heart and soul of every restaurant. Start by identifying the options. Does the restaurant serve contemporary fare, Italian cuisine, or French cuisine? Be sure to provide details on some of the signature dishes and dining favorites. Your description should include information on any weekly or daily specials. It should also have useful information on the menu options. Does the restaurant serve gluten-free dishes? Will visitors find low-calorie or low-fat cuisine? Are vegan dishes an option? If you’re covering an ethnic restaurant, be sure to use proper ethnic names with specialty dishes for added authenticity. Your description should also provide details on the beverage menu, including alcoholic and non-alcoholic options. And don’t forget to give readers an idea of the price range for standard items or meals.

4. Provide Information on Special Features

Wrap up your restaurant description by highlighting any special features that might appeal to specific diners. For instance, some family-style restaurants serve food in large platters, making them an excellent fit for group dining. Some restaurants have an open kitchen so guests can watch the chefs work their magic. Restaurants may also offer buffets during certain hours or happy hour specials. Once you’re done with your description, don’t forget to fact-check and review it. You could also get a second opinion by having it proofread by a professional editing service .

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How to Write a Restaurant Description: Creating an About Page that Sells

Learn how to easily create a restaurant description that's engaging and attracts customers.

Key takeaways

• Your restaurant description is your elevator pitch—it needs to quickly highlight what makes your restaurant stand out, including your cuisine, atmosphere, location and dining experience.
• A well-crafted description helps customers understand exactly what to expect from your restaurant, making it easier for them to choose to order from you. 
• You’ll need to tailor your description to different platforms, whether it’s your website, Yelp or a third-party delivery app.

Creating a restaurant description is like crafting your elevator pitch. It’s your moment to show quickly how your food and brand stand out.

You’ve only got seconds to grab attention on your website, delivery apps, or your Google Business Profile. Clear communication connects your menu with the right customers with no confusion. 

And once you perfect your description, it’s much easier to write longer pages like your “About” page.

A good description highlights the food you serve, the atmosphere, the location, and the dining experience. These are simple things to list, but they can be hard to describe—especially in a way that appeals to guests.

If you need help crafting your own restaurant description, I’ve got you covered. I’ll guide you through simple ways to create a description that draws more customers in.

Before we start, let's go over some important words to know. These terms are all related, but each one means something a little different.

What should be in a restaurant description? 

At Owner.com, we’ve seen firsthand that a strong restaurant description helps you write better copy. And that helps boost conversions. What you include in your description on your homepage and Google Business Profile will depend on your unique restaurant. 

Of course, the details might vary depending on where you’re sharing it—like social media, where you’ll need to keep it shorter—but certain key elements consistently make an impact.

Here are the essential elements I’ve found most effective in drawing in customers:

• Cuisine: Highlight your signature dishes and what makes your food stand out. This is your chance to showcase your unique offerings and tempt people to visit.
• Atmosphere: Describe your vibe and ambiance. Are you cozy and intimate or lively and casual? Customers want to know what kind of experience to expect.
• Location: Make it easy for people to find you. This is crucial! An incorrect address or outdated hours of operation will drive customers away faster than anything else.
• Dining experience: Set clear expectations for the kind of service and overall experience customers will have. Whether you offer upscale dining or a laid-back feel, this gives them a sense of what’s in store.
• Your background: Share your story—what makes you unique. While this is often better suited for your “About Page,” a brief mention here can still give customers a connection to your brand and why you’re different.

By including these elements, you can create a description that captures attention and helps convert that interest into actual visits.

Steps to create your description 

Your restaurant description isn’t something you write once and forget about—it’s important to keep it updated as your business evolves and is something that the best restaurant websites feature. A well-crafted, up-to-date description is key to attracting new customers and converting their interest into visits.

Below are the steps I recommend to help you create a powerful description that showcases what makes your restaurant special and draws people in:

1. Create a clear picture of your ideal customer

First, you’ll want to decide who your ideal customers are—those who would most likely be regulars at your restaurant. You can help sort this out by taking a look at these different factors: 

• Demographics: Age, income, family size, occupation
• Psychographics: Lifestyle, values, interests, preferences
• Behavior: Dining habits, occasions, food preferences

An example persona details your target customer’s needs, habits and communication preferences so you can effectively reach them with marketing.

The owners over at Talkin’ Tacos do this perfectly and center themselves well in Miami’s vibrant scene. Surrounded by young, energetic crowds, they’ve nailed the vibe with their bold colors, cool artwork and trendy tacos.

Example: Let’s say you’re an Italian restaurant called Bella Cucina. You observe that the customers who most often visit you are families, with adults who are primarily 30 to 50 years old. They are middle to upper-class and are busy and family-focused, so they value time together and love kid-friendly options. They also want good value for money and dine regularly.

Now, I’ll show how you can apply these observations to find your menu-market fit. 

2. Identify your menu-market fit 

After you get a good sense of who your ideal customer is, you’ll then want to take a step further by identifying your menu-market fit—what makes you unique and stand out from other restaurants on the block. These unique factors could be things like: 

• Special, larger or premium dishes 
• Better prices and deals 
• Offering online ordering in addition to in-person dining 

Example: Let’s continue with the Bella Cucina example. Based on your observations, your ideal customers are families who value convenience and quality time together. To highlight your menu-market fit in your restaurant description, you could showcase your focus on offering affordable, family-sized pasta dishes or pizza specials that are perfect for sharing. 

You would also want to highlight that you offer online ordering and delivery options, making it convenient for busy families to enjoy your food at home. 

I explain this more in my post about creating a restaurant marketing plan , but here’s the gist: By understanding your menu market fit, you can create a compelling description that resonates with your customers.

3. Write the core version of your restaurant description 

Now that you have a clear picture of your ideal customer and have identified your menu-market fit, it's time to craft the core version of your restaurant description. Here, you’ll also want to incorporate keywords related to your restaurant that customers are going to type into Google. Having these keywords on places like your website really helps with SEO and gets your site ranking higher in search results. 

I like to recommend specific keywords like “best [CUISINE/MENU ITEM] in [CITY].” 

Pro tip: I love using Google Keyword Planner to help me figure out which keywords related to a restaurant customers are searching for—and it’s free! 

So, with that in mind, I’ve created an example of how everything comes together from the example we’ve been using:

Best Italian food in San Diego:

Authentic and Family-Owned Italian Cuisine

This is essentially a quick sentence that can act as a slogan for your homepage. See how our friends at Arubaya Fried Chicken do this too in a catchy way—notice how they also include an “order online” button right underneath to drive more customers to order: 

When it comes to writing restaurant descriptions, I’ve found that less is often more. Here are some of my pro tips if you want to make sure your restaurant description is as strong as possible:

• Keep it clear and concise so your message shines through. 
• Avoid jargon and overly fancy words—just focus on what makes your restaurant special.
• Highlight the atmosphere, the kind of dining experience you offer and what sets you apart. 

By keeping your restaurant description to the point and simple, you'll catch people's attention and make it easy for them to want to choose you as the spot they order from. 

4. Add assets and visuals to complement your copy 

Once you’ve nailed your restaurant description, the next step is to bring it to life with visuals. I always recommend including high-quality photos and videos that show off your mouth-watering dishes, inviting atmosphere and friendly staff. These assets help potential customers get a true feel for what your restaurant is all about.

Make sure your photos capture the essence of your food—from close-ups of your signature dishes to group shots of families enjoying meals together. 

Why Not Pizza does a great job of showcasing tasty-looking photos of their popular menu items alongside their description.

Including video content can also be a great way to give a virtual tour of your space or showcase your team in action, making your restaurant feel familiar before they even step inside. 

You can add images to your restaurant description that live on the About page on your website, your Google Business Profile and your Yelp page. 

Pro tip: Your restaurant description itself will vary depending on the channel you add it to. In the next section, I’ll show you how to modify your description to fit on different platforms.  

Fit your description to your most important channels  

Now that you’ve got your restaurant description, where should you put it? The simple answer is the more places, the better. 

But I’m here to help you tailor that description to fit the key platforms that are most important to you and where you see most of your customers coming from. This could be your About Page, Google Business Profile, Yelp, third-party apps, or your website. 

Each of these channels requires a slightly different approach, so let’s dive into how to customize your description to suit them perfectly, starting with your About page.

About page 

Your website’s About page is where you can tell your full story—it’s the more built-out version of the core restaurant description we wrote above.

Here, you have more space to expand on your history, mission and what makes your restaurant special—it’s your chance to really connect with customers on a more personal level. Let’s break it down. Your About page could include elements like your: 

• Restaurant's history and mission: Tell customers what inspired you to open your restaurant and what sets you apart. This could be things like showcasing causes you support or if you’re sustainable and eco-friendly. 
• Team: Introduce your staff and their expertise to build trust and credibility.
• Your values: Emphasize sustainability, community involvement or other core values to resonate with your target audience.
• Imagery: Adding images of your food is a no-brainer, but if you talk about your restaurant’s history, consider adding a blast from the past and feature the founders, or a photo of an old, original location. 
• Call to action (CTA): I would also recommend you encourage visitors to explore your menu, make a reservation or sign up for your email list on your About page. You can do this in the form of buttons on the page. Owner.com’s website builder has all of these CTAs integrated, so you don’t even have to think about adding these yourself.

For example, Bella Cucina could have an About page that looks a little like this: 

At Bella Cucina, we create a warm, family-friendly dining experience that brings people together over hearty Italian meals. Located in the heart of San Diego, we’re the go-to spot for families who want to enjoy time together without sacrificing quality or value.

Our menu features affordable, family-sized pasta dishes, hand-tossed pizzas, and Italian classics that everyone—from toddlers to grandparents—will love. We also offer convenient online ordering, delivery, and curbside pickup for busy nights. Whether dining in or taking a little taste of Italy home, we believe family time should always be delicious.

[Add online order button]

Google Business Profile 

Your Google Business Profile (GBP) is your restaurant's online storefront. A well-crafted description can entice potential customers and boost your local search rankings .

You want to keep it short and sweet here, highlighting the most important details—your cuisine, vibe and location. This is about getting potential customers the essential info they need to make a quick decision.

And, you’ll want to use those relevant keywords like your cuisine type, location and unique selling points to boost your visibility in local search results. 

In this example below, they use a quick sentence highlighting what their restaurant is all about—and they use keywords like “sandwiches” and “craft beer” to help show up in customers' search results for that type of food in Pacific Beach. 

Yelp “from this business”

Yelp for Business is such an important platform for reaching new customers, and adding a great description really helps you stand out. Here’s how I recommend doing it and some tips to make it effective:

When you log in to Yelp for Business, head over to the "Business Information" section. You’ll see a spot labeled “From the Business”—this is where you’ll add your description. This is your chance to share your story and highlight what makes your restaurant special.

This is often the first thing people see when looking at a Yelp page, so here are some elements I recommend including: 

• Cuisine: Talk about your most popular or unique dishes.
• Atmosphere: Let people know what kind of experience they can expect when they visit.
• Specialties: Mention any signature dishes or unique offerings, like your family-sized meals or seasonal specials.

Here’s an example of a Yelp description that would be well-suited for Bella Cucina: 

At Bella Cucina, we’re all about bringing families together over delicious Italian meals in a cozy, welcoming atmosphere. Located in the heart of San Diego, we’ve become the go-to spot for families looking to enjoy time together without sacrificing quality or value.

Our menu features affordable, family-sized pasta dishes, hand-tossed pizzas, and Italian classics that everyone—from toddlers to grandparents—will love. Whether you’re dining in with us or grabbing a meal to go with our easy online ordering and delivery options, we believe that family time should always be delicious.

Come experience the warmth of Bella Cucina—where every meal feels like home.

Third-party delivery apps 

When it comes to third-party delivery apps , you might not have room for an extensive restaurant description like on your website or About Page. However, you can still make an impact by adding descriptions to your specific menu items. Here are some tips to take full advantage of this space:

• Highlight specific ingredients: Be sure to mention any unique or high-quality ingredients that set your dishes apart. For example, instead of just "Margherita Pizza," describe it as “Wood-fired pizza topped with fresh, locally sourced mozzarella, vine-ripened tomatoes and fresh basil leaves.”
• Get as descriptive as possible: Use vivid, sensory words to create a mouthwatering image for customers. Instead of saying “Spaghetti with meatballs,” try “Handmade spaghetti topped with tender, slow-cooked meatballs, all covered in our rich, house-made marinara sauce.”
• Add serving sizes if applicable: This tells customers exactly what to expect and can be particularly helpful for families or larger groups. For example, “Family-sized lasagna—serves 4-6.” 

By optimizing your menu descriptions, you’ll not only capture attention but also help customers make confident choices that lead to higher satisfaction—and more orders.

Social media 

Think punchy and engaging. This is where you can have fun with your description, using a more casual tone to connect with your audience. Keep it brief, but showcase your vibe and food in a way that catches attention fast. You can also get creative with emojis: 

🍝 Discover Bella Cucina! 🍕

Craving delicious, handmade Italian food with a family-friendly vibe? Come join us in the heart of San Diego’s Little Italy. 🇮🇹❤️

From our hand-tossed pizzas to family-sized pasta dishes, we’ve got something for everyone.

📍 [Address]

🔗 Order Online: [Website link]

📞 Call to order: [Phone Number]

Examples of strong restaurant descriptions 

If you need some more inspiration as you’re creating your restaurant description, look no further! Here are some examples of my favorites that are featured and why they work:

1. Metro Pizza lets their history shine 

I love Metro Pizza’s about page because their description roots the brand in a deep sense of history and tradition, starting with the origin of pizza in America and connecting it to their family’s journey. 

The description highlights the values of family, craftsmanship and community, giving readers a personal connection to the brand. It also creates a nostalgic atmosphere by tying the pizza experience to universal memories of family gatherings and local pizzerias. 

Why it works: ​​It ties the brand’s history to the broader story of pizza in America while making the experience feel personal and community-focused.

2. Chipotle highlights the quality of ingredients 

What I love about Chipotle’s homepage is the video playing in the background. It instantly grabs your attention by showing fresh, hand-prepped ingredients in action. This, paired with their description, really drives home how much they care about quality and transparency. You can see exactly what sets them apart: delicious, responsibly sourced food made right in front of you. It’s a great way to connect the visuals with the message.

Why it works: Chipotle's use of video with their description makes their commitment to fresh, responsibly sourced ingredients feel real and immediate, creating a strong connection between the brand and customers who care about quality and transparency.

3. Salt & Straw Ice Cream showcases their values 

Salt & Straw has nailed it with their storytelling approach on their About page. It's all about connecting with people on a personal level and sharing a genuine passion.

It starts with a mission statement, then leads into a personal and relatable narrative, explaining the founders' journey and how their vision for a neighborhood gathering place came to life through ice cream. By sharing their story, they make the brand feel human and authentic.

They also do a fantastic job of showing their values, from sourcing local ingredients to supporting community causes. This makes you feel like you're part of something bigger than just enjoying ice cream—you're supporting artisans, sustainability and important social causes.

Why it works: The page blends personal storytelling, brand values and a playful tone to create an emotional connection with the reader, making the brand feel both authentic and inviting. 

4. Sushi Me Rollin’ shows their passion 

What I love about Sushi Me Rollin's description is how fun and true to the brand it feels. They keep it casual with clever phrases like "we're not your average sushi joint," making them approachable and unique.

Plus, they really emphasize fresh ingredients and put a personal touch on everything they do. They also highlight that they were voted by sushi in their neighborhood. You can feel their passion for sushi, and it all comes across as genuine and inviting.

Why it works: The casual, fun tone makes Sushi Me Rollin feel approachable and authentic, helping customers instantly connect with their laid-back yet passionate vibe.

5. Shake Shack shares their journey

Shake Shack does a great job of sharing their journey from a single hot dog cart in New York to an internationally known brand. They emphasize their commitment to high-quality ingredients and community while also reflecting their fun, casual vibe. Their story feels approachable and authentic, appealing to customers who value both quality and a good time.

It feels genuine and makes you want to be part of their crew. Plus, their fun, laid-back vibe is contagious. It's clear they care about more than just burgers—they want to create a good time for everyone.

Why it works: Shake Shack inspires customers with a story of humble beginnings and shares how they give back to the community.

6. Sweetgreen emphasizes sustainability 

Sweetgreen's restaurant description focuses on their mission of connecting people with real food. They emphasize their values, such as sustainability, sourcing locally and supporting healthy lifestyles. Their focus on transparency, with stories about their farmers and suppliers, helps customers feel connected to the brand and its ethical choices.

Why it works: Sweetgreen’s focus on sustainability and transparency really connects with people who care about making ethical food choices. It helps build trust and creates a stronger, more personal connection with the brand.

Impress customers with your restaurant description  

Wowing customers with your restaurant description starts with crafting a clear, compelling story that captures your unique essence. By following my recommended tips, you’ll create a description that doesn’t just attract visitors but turns them into loyal patrons who keep coming back. 

If you want to level up your online presence, let’s partner up. Owner.com's AI-powered website builder can help you create a professional-looking site that drives more direct online orders customers. If that sounds good, schedule a free demo to talk with our team. 

About the author

Co-founder, CEO of Owner

Adam is passionate about empowering entrepreneurs, particularly in the restaurant industry. He believes that small business owners are heroes in their communities and is dedicated to supporting them achieve their goals.

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How to Describe Your Restaurant: A Guide to Capture its Essence

Describing your restaurant effectively is crucial in attracting potential customers and giving them an accurate representation of your establishment. a well-crafted description should capture the essence of your restaurant, convey its unique qualities, and entice visitors to come and experience all that you have to offer. read on for some tips on how to create a compelling and engaging restaurant description..

1. What makes your restaurant special?

Start by identifying the unique aspects that set your restaurant apart from others. Is it the cuisine, the ambiance, the location, or a combination of these factors? Highlight these distinguishing features to help readers understand what makes your restaurant special.

2. What is the restaurant’s concept or theme?

Define the concept or theme of your restaurant and incorporate it into your description. Whether it’s a fine dining experience, a cozy café, or a lively sports bar, convey the atmosphere and experience your customers can expect when they walk through your doors.

3. What type of cuisine do you offer?

Describe the type of cuisine served at your restaurant. Is it Italian, Mexican, Asian fusion, or something entirely unique? Give readers a taste of what they can expect in terms of flavors and culinary experiences.

4. Emphasize your restaurant’s signature dishes

Showcase your standout menu items or signature dishes to create curiosity and anticipation. Describe their flavors, presentation, and any special techniques or ingredients that make them memorable.

5. Share customer testimonials and reviews

Incorporate positive customer testimonials and reviews into your description to build trust and credibility. Highlight any awards or recognition your restaurant has received to further enhance its reputation.

6. Describe your restaurant’s ambiance

Paint a vivid picture of the atmosphere and ambiance within your restaurant. Is it cozy and intimate, lively and energetic, or elegant and sophisticated? Help readers imagine themselves dining in your establishment.

7. Highlight any unique features or amenities

If your restaurant offers any unique features or amenities, such as a rooftop terrace, live entertainment, or a private dining room, make sure to mention them. These added extras can be enticing factors for potential customers.

8. Describe your exceptional customer service

Mention the high level of customer service your restaurant provides. Whether it’s attentiveness, friendly staff, or personalized recommendations, let readers know that their dining experience will be exceptional from start to finish.

9. Explain your restaurant’s commitment to quality

Share any information about the quality of ingredients, sourcing practices, or food preparation techniques that set your restaurant apart. Customers appreciate knowing that their meal is crafted with care and attention to detail.

10. Include contact information and location

Make sure to provide clear contact information and the exact location of your restaurant. This enables potential customers to easily find and visit your establishment.

• Phone: +1 (555) 123-4567
• Email: [email protected]
• Address: 123 Main Street, City, State, ZIP

Now that you have a guide to describe your restaurant effectively, take the time to craft a compelling description that captures the essence of your establishment. Remember that potential customers rely heavily on these descriptions to make dining decisions, so make sure your words do justice to the unique experience that awaits them.

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Crafting a good restaurant description

7 tips for creating the perfect restaurant description

The days of discovering restaurants as you pass by on the street are long gone. When choosing where to eat or drink, people now turn more quickly to Google and check your restaurant description and reviews .

To help you rank better in Google with updated and coherent information about your restaurant, Mozrest gathers all your online profiles and reviews in one place , making it easy to manage. We also provide templates to respond to online reviews quickly and efficiently. The icing on the cake: we are giving you 7 easy tips to write the perfect restaurant description.

How to write a perfect restaurant description for local search?

1. List all essential information

Writing a Google-optimised description with thoughtful keywords is the first feature to enhance your restaurant on search engines like Bing, Yahoo, and Google. 

To appear in local searches, a perfect restaurant description must include at least three essential information:

• Restaurant name
• Type of food

2. Add relevant keywords

Keywords are single words or short phrases people type on search engines to find a restaurant. It is important to consider what people type on Google to find a restaurant like yours, so you will appear in people’s searches before your competitors.

Think about 2 or 3 keywords that best describe your restaurant. Be specific and add what makes your restaurant unique (seafront view, secret garden, dog-friendly, etc.). Your keywords can be about:

• Specialities/ Signature dishes
• Ambience/ Atmosphere
• Special offers/ Events

Pro Tip – Keywords are your key selling points. You can add more than 3 keywords if you want, as long as your text remains easy and pleasant to read.

3. Keep it short and sweet

In today’s digital age, people do not want to lose time. So when they look for a restaurant on Google, they want to find it quickly and easily. 

A good restaurant description is a short text that provides a quick overview of your restaurant’s best features. Make it brief and to the point without exceeding 750 characters. 

4. Add eye-catching pictures

Relevant and good-looking pictures will always attract more interest to your restaurant description. In addition, adding images will make the consumer’s choice between your restaurant and your competitors easier. 

You can take, for example, well-shot images of your best-selling items on the menu. People also like seeing pictures of the restaurant, the decoration, seating, atmosphere, views, and even a portrait of the chef and the staff. 

Pro Tip – Asking professionals is always recommended. But if you would like to take your pictures yourself, here are 10 food photography tips and 8 tips to improve your restaurant photography .

5. Use an appropriate tone of voice

Your tone and word choice must reflect customers’ experience at your restaurant. Therefore, your writing should capture your restaurant’s atmosphere and personality.

For example, a bar description would probably be very informal, relaxed and conversational. Speaking to readers as if they would be good friends. But if you are writing a description for a very exclusive fine dining restaurant, you would do it differently. Your writing would be more formal and complex, highlighting the exclusiveness and elegance of your establishment. 

6. Proofread your description with a colleague

Before publishing your description, ask one or two of your colleagues to revise it. They may find typos you have not seen or suggest a nice way to rephrase a few sentences. 

Getting your presentation text proofread by others will allow you to make sure it is easy and enjoyable to read. Get them to review the pictures as well. Maybe they will think some are not so attractive and suggest removing or replacing them. 

7. Publish your description on multiple platforms

By using the best keywords, not exceeding 750 characters and adding attractive visuals, you now have the best description for your restaurant. Now, it is time to publish it on your website, social media profiles (Facebook, Instagram, etc.) and Google My Business. 

You will then introduce your lovely restaurant to many potential customers, making it impossible for them to resist booking a table online.

Pro Tip – Google My Business is one of the most powerful tools to increase your restaurant’s online visibility. Indeed, your restaurant will be better ranked on Google Search and Google Maps, which are incredibly efficient in attracting new customers. To know more, read our article about the 7 benefices of Google my Business and discover a step-by-step guide explaining how to create a free Google My Business account.

There you have it – Knowing how to write a good online description for your restaurant will improve your search ranking and increase your bookings , which you can easily centralise with Mozrest . 

Just received an award? Changed your design? Keep your pictures and description up to date with Mozrest.

Once your restaurant description is live on various online platforms, it is important to keep it up to date. To ensure your customers will read the last version of your text (new interior design, award, chef, etc.), use Mozrest to edit it from one single place. It is quick and easy. You can then publish your updated text everywhere with one click.

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How to Write Mouthwatering Restaurant Menu Descriptions (With Examples and Infographic)

Table of contents.

Beyond listing dishes, menu descriptions can elevate your customers' dining experience to new heights. These descriptions link what's in the kitchen and what ends up on the table. Menu descriptions have the power to entice the senses and create cravings that keep them coming back for more. In this blog, we explore how to write menu descriptions that not only engage the senses but also enhance the overall dining experience.

Benefits of Writing Good Menu Descriptions

Increased restaurant sales.

Well crafted menu descriptions can actually significantly boost your restaurant's sales. By using the right tactics you're not just describing dishes, you're creating cravings. When your customers can practically taste, smell, and see the dish through your words, they're more likely to order it, not just once but time and time again.

Enhance Your Dining Experience

Writing great menu descriptions can create a more enjoyable dining experience for your customers. For example, some customers will appreciate the transparency of categorizing and labeling menu items, making it easier for them to find dishes that match their preferences. Menu descriptions also create backstory, intrigue and excitement which all lead to an enhanced dining experience.

Increase Customer Satisfaction and Loyalty

When you cater your menu descriptions to your target audience, you're crafting an experience tailored to your customers’ tastes and preferences which in turn, increases customer satisfaction and loyalty.

Tips for Writing Mouthwatering Menu Descriptions

Use menu descriptions to engage your customers senses .

When it comes to creating irresistible restaurant menu descriptions, one part you absolutely shouldn't forget about is engaging your customers' senses. Think about it, when people explore your menu, they want more than just a list of dishes. They want to embark on a sensory journey. Sensory descriptions add depth and flavor to your menu items, allowing diners to almost taste, smell, and see the dish before it even arrives at their table. It’s important to ensure you’re targeting different senses as then you're not just appealing to one set of receptors, you're creating a full on experience. Below are some examples of correct and incorrect menu descriptions for the senses.

Tell a Story Through Your Menu Descriptions

Writing menu descriptions can be thought of as sharing stories with your customers. It's not only about listing what's in the dish; it's about painting a tasty picture that gets their mouths watering. Imagine sitting across from a friend, describing that mouthwatering lasagna like you're reminiscing about a trip to Italy or a family gathering. You want your customers to feel that connection, whether it's the comfort of home-cooked meals or the excitement of new flavors. To incorporate storytelling into your menu descriptions you could start by talking about the dish’s creators, its history or how your restaurant specifically makes the dish. Here is an example of correct and incorrect storytelling menu descriptions.

Integrate Adjectives into Your Descriptions

Including adjectives in your menu descriptions is kind of like giving your dishes a personality. Think about it, when you read "juicy grilled chicken" versus just "grilled chicken," which one gets your mouth watering more? Adjectives add flavor to your menu items without you having to add extra ingredients. Whether it's "crispy golden-brown fries" or "rich velvety chocolate mousse," they paint a picture in your customers' minds. Here are some more examples of adjectives you can include in your menu descriptions:

• Melt-in-your-mouth
• Golden-brown

Categorize and Label Your Menu Items

Categorizing and labeling your menu items creates an easy to navigate menu for your diners, ensuring they can easily find the dishes that match their preferences and dietary needs. Whether it's designating dishes as "vegetarian" for those who prefer plant-based options or "gluten-free" for those with dietary restrictions, these labels guide your customers to the flavors they want. It's a way to make your menu more inclusive, showing that you've thought of everyone's dining experience. So, whether your customers are vegetarian, gluten-sensitive, or just craving something specific, these categories and labels help them find their perfect dish and ensure a satisfying and seamless dining experience.

Keep Your Menu Descriptions Simple

While you’re creating your menu descriptions it’s important to remember to keep them simple and easy to digest. It's all about making the dining experience as straightforward and enjoyable as possible. Instead of overwhelming your customers with unnecessary language, choose concise and easy to understand descriptions that highlight the key elements, while still getting your point across. When you keep it simple, diners can quickly grasp what they're ordering, leading to more confident choices and a more satisfying meal. 

Cater Your Menu to your Target Audience

Knowing your target audience is one of the most important pieces of information when it comes to marketing and presenting your restaurant, and this includes your menu. Catering to your target audience is about crafting a menu that speaks directly to their tastes and preferences. If your crowd loves hearty comfort food, go big on those comforting classics. If you're in a health-conscious neighborhood, make sure you've got some nutritious options. Customizing your menu to make everyone feel right at home will help you keep them coming back for more.

Proofread Your Menu Descriptions

Last but far from least, proofreading your menu description is a crucial step. Imagine spotting a glaring typo or grammar hiccup right in the middle of your menu – not so appealing, right? Take a moment to give your descriptions a once-over, and if you can, get a fresh pair of eyes to help. Even gathering feedback from your target audience may be helpful to narrow down your offerings and descriptions.

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So you’ve decided to begin your journey as a food content writer but often find yourself struggling to find the right restaurant or food-related words .

If you’re wondering how you can write about food , don’t worry. You’re not alone 🫂

Finding the right words to write even a deliciously descriptive food paragraph can be tricky . And it’s for this purpose that I’ve prepared some useful tips to help you in your journey.

In this article, I will first be sharing some useful tips on how you can come up with your own mouth-watering description of food before sharing some of the most useful words and phrases I’ve personally used in my food description s.

Tips on how to describe delicious food

1) learn from the best.

As with learning every other skill, one of the best ways to start improving is to observe and learn from those who have already achieved success in their respective niches.

Read as many articles as you can from some of the best food blogs out there. Follow and learn from some of the best food writers out there. Take note of the words and phrases they use when describing food .

If you have no point of reference of what is considered good food content, how are you going to set your own writing standards?

2) It’s in the phrase “ descriptive food writing ”

Sometimes, the answer is right before our very eyes 👀

If I were to ask you right now to describe what you are wearing, what would you base your description on? What would you tell me?

Your answer would probably go something like this: I’m wearing a red and white striped shirt 👕, blue jeans 👖, and a pair of brown leather shoes 👞

Now, this is not about what you’re actually wearing. But what you’re basing your description on. You are describing to me what you see .

Check out some of these examples:

As you can see, the writers of these paragraphs did not use bombastic vocabulary to wow your tastebuds. All they did was describe what they saw . 

This helps readers visualise the dishes and immerses them in the writing.

3) Avoid using disrespectful adjectives to describe food

Food has a very strong cultural and historical significance . 

It is incredibly disrespectful to undermine and disregard how much the dishes of various cuisines mean to different groups of people. Doing so will have severe consequences 😱

A White-owned “clean Chinese food” restaurant in the US had shut its doors after referring to Chinese dishes as “icky” and that they will make you “bloated”. Talk about being disrespectful.

Here are some words that you should never use in your food content writing ❌❌❌

• Oriental and Occidental
• Generic location-based adjectives like Asian, Western, Arabic, African (be specific)

Best words and phrases to describe food

1) generic words and phrases.

• Sumptuous meal
• Spread of delectable dishes
• A meal fit for the gods
• It was a lavish dining experience
• A gastronomical experience like no other
• Roasted/cooked/steamed/fried to perfection
• Added a whole other dimension
• A delight to eat
• The steak was an absolute winner for me
• Grilled to medium rare perfection
• This dish hit the spot for me

2) Words and phrases to describe taste or flavour

• Symphony of flavours in my mouth
• Left a delicate sweet aftertaste
• Holy trinity of aromatics
• Flavour that packs a punch
• Savoury with hints of citrus and spice 

3) Words and phrases to describe texture

• Crispy on the outside, tender on the inside
• Melts in your mouth
• I could see the chocolate filling slowly oozing out as I cut through the layers of crispy, flaky pastry
• The cake was moist, yet was somehow able to avoid becoming soggy
• Fluffy as a pillow

Start describing food like a pro!

Putting together a descriptive piece of writing about food shouldn’t give you a headache 😵

Instead, it should stimulate the taste buds.

As the legendary Coldplay once said, “nobody said it was easy”. It takes time and practice to get to a level of finesse where you can easily pull these words and phrases right off the tip of your tongue.

Give it a shot! Use some of the words and phrases I recommended and keep at it. Soon, you’ll become a great food content writer 😋

To learn more about food content writing, check out the tips and tricks shared by WritingWildly! It has one of the best online blogs for writers out there!

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Content Writing for Restaurants: 7 Must-Know Tips And Tricks

April 17, 2024

Imagine putting your heart into making your restaurant feel just right—the cozy chairs, the soft lighting, and the exciting menu. But how do you tell everyone about it?

This is where good writing comes in. Today, with everyone on social media and ordering food online, talking about your restaurant online is super important.

Why Writing About Your Restaurants Online is Important?

Good writing helps you connect with people, stand out from other places, and build trust with your customers. It makes them see what's special about your place.

In this blog post, we'll share seven easy tips for writing in a way that grabs attention and makes people want to visit your restaurant.

Tips for Writing Great Restaurant Content

1. use descriptive and sensory language.

One of the most effective ways to entice customers and encourage them to try your dishes is to use descriptive and sensory language when describing them.

By using adjectives that evoke sight, smell, taste, and texture, you can create a vivid and enticing picture of your dishes that will leave customers drooling.

For example, instead of simply saying "Our steak is delicious," you could say "Our perfectly grilled ribeye steak is seared to perfection, with a mouth-watering crust that gives way to tender, juicy meat with every bite."

Notice how the second description uses sensory language to describe the texture and taste of the steak, making it much more enticing than the simple statement.

2. Incorporate Local And Seasonal Ingredients

Using local and seasonal ingredients is not only good for the environment, but it can also help you showcase the freshness and uniqueness of your restaurant.

By highlighting ingredients that are unique to your area or in-season, you can create a menu that is constantly changing and evolving, giving customers a reason to come back time and time again.

For example, if you're a seafood restaurant located near the coast, you could highlight locally caught fish or shellfish that are in-season.

If you're a farm-to-table restaurant, you could feature dishes made with fresh produce from local farms.

3. Feature Customer Reviews or Testimonials

Customer reviews and testimonials are an effective way to build trust and credibility with potential customers.

By featuring positive reviews on your website or social media channels, you can show potential customers that others have enjoyed their experience at your restaurant and are willing to recommend it to others.

For example, you could create a section on your website that features customer reviews or testimonials, or you could share positive reviews on your social media channels.

You could also encourage customers to leave reviews by offering a discount or other incentives for leaving a review.

4. Utilize Storytelling

People love stories, and using storytelling to convey the history or inspiration behind your dishes can help create a deeper connection with your customers.

By sharing the story behind a particular dish or ingredient, you can make it more meaningful and memorable.

For example, you could share the story behind a family recipe that has been passed down for generations, or the inspiration behind a new dish that was created by one of your chefs.

You could also highlight the history of a particular ingredient or dish and how it fits into your restaurant's overall theme or concept.

5. Provide Helpful Information

Imagine how much easier it is for everyone if they know exactly what they can eat at your restaurant.

Google's recent update on prioritizing helpful content means it's more important than ever to provide valuable information like dietary restrictions and allergen details. This isn't just thoughtful—it can also draw in and keep customers who have specific dietary needs.

By clearly listing whether dishes are gluten-free, vegetarian, or contain nuts right on the menu with simple icons, you help customers make quick, informed decisions.

Consider even creating a special menu for those with dietary restrictions, or go the extra mile by detailing allergen information on your website or social media channels.

This approach not only meets Google's latest standards for helpful content but also builds trust and confidence among your guests, making them more likely to return.

6. Offer Exclusive Promotions or Deals

Offering exclusive promotions or deals for customers who mention your content can help you track the effectiveness of your content marketing efforts and encourage customers to visit your restaurant.

By providing a discount or other incentive, you can also show your appreciation for customers who engage with your content.

For example, you could offer a 10% discount for customers who mention a specific social media post or blog when they visit your restaurant.

You could also create a unique hashtag for customers to use when sharing photos of their meals on social media, offering a chance to win a gift card or other prizes for those who participate.

7. Collaborate With Food Bloggers or Influencers

Collaborating with food bloggers or influencers can help you reach new audiences and gain exposure for your restaurant.

By partnering with influential individuals in the food industry, you can tap into their established networks and showcase your restaurant to potential customers who may not have discovered it otherwise.

For example, you could invite a local food blogger to your restaurant for a complimentary meal in exchange for an honest review on their blog.

You could also partner with influencers on social media platforms such as Instagram, offering them a free meal or exclusive discount code to share with their followers.

Crafting compelling content is a critical aspect of a restaurant's success.

By implementing these seven must-know tips and tricks, you can improve the quality and effectiveness of your restaurant's content writing and ultimately drive more traffic and sales.

However, if you find it challenging to create high-quality content on your own, consider using LongShot AI , an AI writing assistant tool that can help you generate engaging and personalized content for your restaurant.

With LongShot AI , you can streamline your content creation process, save time, and focus on what matters most - delivering delicious food and exceptional customer service.

Don't let your restaurant fall behind the competition; take advantage of the power of LongShot AI today!

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Do you feel the need to examine some previously written Creative Writings on Restaurant before you start writing an own piece? In this free database of Restaurant Creative Writing examples, you are granted an exciting opportunity to explore meaningful topics, content structuring techniques, text flow, formatting styles, and other academically acclaimed writing practices. Adopting them while crafting your own Restaurant Creative Writing will definitely allow you to finish the piece faster.

Presenting high-quality samples isn't the only way our free essays service can help students in their writing endeavors – our authors can also create from scratch a fully customized Creative Writing on Restaurant that would make a strong basis for your own academic work.

Talladega Creative Writing Sample

Talladega is a city in Talladega County, Alabama, United States. At the 2010 registration the populace was 15,676.the city is the area seat of Talladega County. Talladega is roughly 50 miles (80 km) east of Birmingham, Alabama.the city is home to the Alabama Institute for the Deaf and Blind and the Talladega Municipal Airport, an open general avionics air terminal. The Talladega Superspeedway, Talladega College and the International Motorsports Hall of Fame are placed adjacent. The First National Bank of Talladega is the most established bank in the State of Alabama, being established in 1848.

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This essay presents a diary of what I did during my stay in Sydney, Australia, where I spent all my time with my cousin Nina, who took me to see many interesting sights in Sydney, such as the New Town, the Opera House, the Bondi Beach. It was a really wonderful experience, one I will never forget.

Keywords: Australia, Sydney, Opera House, New Town, Bondi Beach

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A trip to spain creative writing examples.

Throughout life, many of us have had an opportunity to visit different places, so memorable that we cannot avoid sharing the experience with our friends and family members. During holidays, family members or groups of people would always want to go on vacations but unfortunately, they simply have no idea on how to plan for their vacations. This is a plan for a vocational trip of 25 people to Spain. It includes places to visit and accommodation during the vacation.

Day of Arrival

Example of journaling creative writing, the affair creative writing examples.

“Egg Foo Young Chicken!” The Chinese girl at the counter handed Richard a tray of food and placed a fortune cookie next to his drink. “You have a good day, now!” So hungry, Richard ate all of his food in five minutes. He took the plastic from the cookie and bit into it, taking out the little piece of paper that had his fortune written on it. Finishing his coke, he read the message and almost spit out all of his drink.

“Richard, your wife is having an affair.”

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6 Proven Methods to Write Great Menu Descriptions

Menu descriptions sell your food. When a plate of fettuccine passes a person who is seated and fills the air with the aroma of cheese and heavy cream, it can entice a customer to order the dish. But for most customers, food descriptions are what help them determine what dish to order.

But you're a chef or restaurant owner, so you might not spend your free time on writing and haven't learned how to write a menu with mouthwatering descriptions of food.

The good news is that these proven methods can help you.

6 Tips to Use When Writing food Descriptions for Menus

1. keep descriptions of food short.

If you're trying to add in a long restaurant description with fancy wording, you're off to a bad start. Instead, you'll want to keep your menu descriptions short - people don't have long attention spans.

A food description needs to:

• Entice consumers

You want to use powerful menu description words that allow you to make a person's mouth water while not being too long. Sit down, write a first version and then revise trying to make it shorter while still maintaining the impact you want to make with your description.

2. Think About Your Audience

You know your audience better than anyone - or you should. When you're learning how to write a restaurant menu, you'll focus a lot on wording and ideas. But you also need to figure out how to describe food on a menu in a way that resonates with consumers.

Sit down and gather information about your audience, including their:

Why? It's important to know the gender and age because each dictates how to write your menu. Knowing the words to use comes from gender. For example, men tend to want to focus on the hardiness of a dish and the size of the portion provided. Women, on the other hand, want to know the finer details of a meal, from the taste to the aroma.

You also have to keep in mind the different dietary trends of your audience. If your audience is vegan or prefers gluten-free meals, be sure to highlight this on your menu. The goal is to make these key items stand out to your main consumers.

3. Focus on the Person's Senses

Taste and smell are two of the most important senses to focus on when writing a description of good food. Restaurant description words should incorporate sensory words that include but are certainly not limited to:

You can describe the dish in great detail, such as "covered in a spicy tomato sauce with a hint of basil and a touch of butter." 

Studies have been done on restaurant menu descriptions and the use of descriptive labels when writing menu items. Sales increased by 25% when the owner learned how to write to describe food. If you neglect to focus on your menu, you're cutting down your potential sales and revenue. 

Imagine adding a few words and being able to easily increase sales by 25% or more.

For any owner, it makes sense to focus on and ignite the five senses. 

4. Design the Menu Properly

You can present a fabulous dish and spend time learning how to write a menu card, but restaurant menu writing will not help you overcome poor design. If your menu's design is lacking, it's going to push customers away and may stop them from reading further.

Think of your menu as an extension of your brand.

You want to impress with your card design. But how can you achieve your goal? These few tips can help:

• Organize the categories
• Keep full menu reading time to 110 seconds or less - seriously
• Allow for easy skimming with large headers
• Use special graphics to focus on specialty items and deals
• Utilize boxes, bold text and colors to bring attention to certain food items

If you want to use real-life menu and food description examples, go to your favorite restaurants and snap a photo of the menu. Find that you find appealing so that you can use them as inspiration when creating your own.

You'll be surprised by the difference in menus, and which ones you like and don't like.

5. Don't Forget Pricing Best Practices

You can look at dozens of menu item descriptions and never pay attention to the pricing. A lot of owners just slap a price somewhere close to the description of a meal and never give it a second thought.

But consumers will also use pricing when trying to sift through the different items. Great design must include smart placement.

A few simple and easy methods that will allow you to add prices to your restaurant menu descriptions are:

• Display pricing on the left or right side (stay consistent)
• Align prices using left or right justification so that the dollar sign lines up

But there's a problem with these methods: it allows consumers to price shop. If your goal is to get consumers to read every menu item description, place pricing right after the description. Use a dot or dash to connect the description and price to flow neatly into each other.

You can choose either method of pricing, but if you have certain high-priced items that consumers aren't buying, you may want to avoid the first method of pricing placement discussed.

Creative wording and focusing on food adjectives for menus are not enough to make your menu "pop." Using the tips outlined above will help you make more sales, describe food in a way that tantalizes the taste buds and increases customer satisfaction when they order a dish.

6. Focus on Three Main Parts of the Dish

When you look at a menu description, you'll have to focus on three main parts of the menu:

• Ingredients
• Description

Your title always comes first and needs to state the name clearly. You'll want to make the title bold and larger in size than the description text. Now, you need to determine if you want to add in the description or ingredients first.

Restaurants often use either order for their menu, but in either case, be sure to follow the same order throughout the menu. Sometimes, and it's up to you, it's acceptable to change this order after every certain number of items.

This should be done if you have a very long menu to break up the monotony of the items.

When writing a menu, be sure to focus on the descriptions of the food that you're selling. Make the title stand out, highlight the key ingredients in the dish and be as descriptive as possible when writing your menu.

The time spent on writing can build customer loyalty and increase sales.

As your menu grows, be sure to revisit your descriptions and prune any dishes that aren't selling well. If you focus on your items, you'll have a much happier customer base that's excited to try out new dishes simply because your description will help them envision the food even before it reaches the table.

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THE 10 BEST Restaurants in Arkhangelsk

Restaurants in arkhangelsk, establishment type, traveler rating, dietary restrictions, restaurant features.

• Pekarnya on Chumbarovka
• Restaurant Pochtovaya Kontora 1786
• Reka Restauarnt