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Website Inspiration: 20 Great Restaurant Description Examples

January 6, 2022

You never get a second chance to make a first impression. Now more than ever, it happens on your restaurant's website.

Restaurants know the importance of a strong first impression. It's why they invest in exterior design, decorate their entranceways and train hosts to welcome guests with a warm smile. 

Nowadays, however,  more than 70%  of diners visit a restaurant's website before deciding where to dine, which means the first impression happens long before they set foot on-premises. It happens online. And when it does, the restaurant description plays a pivotal role.

Despite this, many restaurants struggle to write an effective description for their website. Doing so requires a mix of skills not every restaurant has — writing, design and a keen understanding of digital user behavior — but there are tools in place to make the job easier. For example, if you  build your website  with BentoBox, full-service designers can help create your website on a template that is proven to be user-friendly. That takes care of the design and user behavior hurdles.

To help overcome the writing hurdle, we've created the resource below. In addition to defining best practices, we have curated 20 examples of effective restaurant descriptions and analyzed why they work. If you don't know where to start or feel stuck, scroll through these examples and see if they spark new ideas.

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How Do You Write an Online Restaurant Description?

A good restaurant description needs to make a strong first impression on would-be diners. This means the writing should be grammatically sound and typo-free — but it also means the content should make strategic sense for your brand. There are several keys to doing this correctly:

Define your objective.  As you'll see in the examples below, descriptions that work for some restaurants would fall flat for others. A cocktail lounge might want its description to be a call to adventure, while a sandwich shop might simply want to say it has the lowest prices in town. Define the main thing you want your audience to know or feel, then use that as a north star to guide your writing.

Outline key points.  Now that you know your objective, write down all the key messages you want to communicate. Sort them into tiers of importance, and be honest about what is "nice to know" versus what is "need to know." Digital attention spans are short, so if you try to include every selling point — rather than just the essentials — readers will gloss over your description. The more information you ask them to retain, the less they actually will.

Consider the visuals.  As you determine the best way to communicate "need to know" messages, remember that text is not the only way to communicate. Many of the examples below use design and photography to reinforce their key selling points. This reduces how much text you need and helps solve the attention span issue mentioned above, but to do it correctly across devices, you'll need a well-designed website platform .

Edit & ask for feedback. There's a famous saying in the writing industry: "writing is rewriting." In other words, your first draft always needs work, and the real craft of writing comes in making that first draft better. When you have something down, read it over for typos but also play around with different word choices and sentence structures. Ask people you trust for feedback. If you do this well, you'll only have to do it once. It's worth investing a little extra time.

The examples below are designed to help with this process. It may be helpful to bookmark this page and refer to them while you write and edit. Or, you can view them all now and see if any stand out as starting points.

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Restaurant Description Examples: With Headlines

The first 10 examples use headlines, or bold text above the main description, in rhetorically interesting ways. Headlines are optional in restaurant descriptions, but when used right they capture attention and reinforce key messages.

1. Bubby's

Description Text

SERVED EVERY DAY SINCE 1990

Bubby’s opened on Thanksgiving Day 1990. Chef / Owner Ron Silver began baking pies and selling them to restaurants and his neighbors out of a small kitchen at the corner of Hudson and North Moore St. in Tribeca. Today, NYC’s beloved restaurant and pie shop celebrates 27 years of classic, made from scratch American cooking.

Why It's Effective

Rather than calling itself a “New York institution” or using the word "reliable," Bubby’s uses its headline to make a specific claim — ”Served every day since 1990” — that demonstrates those ideas. This captures more attention and paints a richer, more vivid picture of its history and role in the community. The rest of the description supports this by adding details to the story of its founding and explaining that even three decades later, its scratch approach to cooking remains the same.

2. Old Ebbitt Grill

Description Text (abridged)

THE OLDEST SALOON IN WASHINGTON

The Old Ebbitt Grill, Washington's oldest saloon, was founded in 1856 when, according to legend, innkeeper William E. Ebbitt bought a boarding house. Today, no one can pinpoint the house’s exact location, but it was most likely on the edge of present-day Chinatown.

As a boarding house, the Ebbitt guest list read like a Who's Who of American History. President McKinley is said to have lived there during his tenure in Congress, and Presidents Ulysses S. Grant, Andrew Johnson, Grover Cleveland, Theodore Roosevelt and Warren Harding supposedly refreshed themselves at its stand-around bar.

Like Bubby's, Old Ebbitt Grill uses its headline to make a specific claim that paints a vivid picture. This claim — "The oldest saloon in Washington" — is even bolder and more eye-catching, especially with the black-and-white photo beside it. The description delivers on the promise of the headline, listing the U.S. presidents who have frequented the famous saloon. Instead of explicitly stating, "Old Ebbitt Grill has a rich history," this approach paints a picture that helps people  feel  the history.

Description Text 

SAY NO TO MEATS ON DRUGS

The fabric of Cutlets was born out of love and respect for these humble deli creations, met with a desire to bring quality ingredients to the table. Simply put, we’re here to bring you a sandwich experience you can feel good about.

This headline — a parody of the 1980s-era  Just Say No campaign  — does three important things simultaneously: 

Captures user attention.

Establishes the brand as fun & playful.

Introduces a key selling point of the restaurant (natural ingredients).

It's rare for one line of copy to accomplish so much so quickly, but when it happens, it's extremely powerful. Cutlets combines this description with a carousel of high-resolution food photography, which rounds out the homepage and leaves a strong impression on future diners.

4. Los Tacos No. 1

lostacos1.com

BIENVENIDOS

Los Tacos No. 1 was created after three close friends from Tijuana, Mexico, and Brawley, California, decided to bring the authentic Mexican taco to the east coast.

The authentic taste comes from family recipes and from fresh, simple and tasteful ingredients straight from home. In every taco from LOS TACOS No. 1 there is a bit of true Mexican culture and flavor.

The headline welcomes guests in Spanish, and then the description switches seamlessly to English. This is a fitting introduction to Los Tacos No. 1, the brainchild of partners from both sides of the Mexican-American border, who brought their authentic recipes to New York City. The illustrations between the headline and description represent the four fillings on their menu — beef, chicken, pork and cactus — and channel the restaurant’s lighthearted character. Click the link above and you’ll see that the icons animate when users scroll past them, one of many cool design features available through the  BentoBox website platform .

5. Ci Siamo

cisiamonyc.com

colloquial phrase; [CHee see-aH-mo]

We’ve made it! We’ve arrived! We’re here! 

Ci Siamo bridges the traditional with the contemporary, bringing live-fire cooking, housemade pasta, and a robust Italian wine list to the heart of Manhattan West.

Ci Siamo begins its description by translating its name into English, mimicking the style of a dictionary. It could have written something straightforward like, "Ci Siamo is Italian for 'We've made it! We've arrived! We're here!,' but the dictionary tactic adds a playful twist on top of that. This is important because Ci Siamo is not a strictly traditional brand; it's a brand that seeks to "bridge the traditional with the contemporary." Thanks to its description, that comes across loud and clear.

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6. Baba's

babashotchicken.com

DELICIOUS, AUTHENTIC NASHVILLE HOT CHICKEN

A chicken sandwich is only as good as its ingredients. That's why we import our spices and use top-quality ingredients in each of our Nashville Hot Chicken tenders, as well as our other offerings.

We pride ourselves in following the traditional Hot Chicken seasonings and processes used in Nashville, the birthplace of Hot Chicken. From dry spice to the classic hot oil, our Hot Chicken is as Nashvillian as it gets!

Baba's is a Nashville hot chicken chain that operates across California. In nearly every sentence, the headline and description on its homepage stress that it is  authentic  Nashville hot chicken — not some cheap West Coast imitation. When your restaurant has a well-defined value prop like this, the description is no place for subtlety; you want to hammer it clearly, concisely and continuously. Baba's does this with text and then validates it with loud, in-your-face, food photography.

itsteranga.com

AFRICAN SUPER FOOD

Here, ancient customs and future trends coexist, and the intricacies of African culture blend seamlessly together over an Ethiopian-brewed coffee, or a bowl of Senegalese black-eyed pea stew and a side of spicy Ghanaian plantains.

Inspired by our Co-Founder and Executive Chef Pierre Thiam’s mission to share African culture through food, Teranga reflects the depth, richness, and vibrancy of Africa’s diverse culinary traditions in a modern, fast-casual setting. 

WELCOME HOME.

After capturing attention with the headline, the first sentence of the description gives three examples of menu items, each one using a different African country in the adjective:  Ethiopian-brewed  coffee,  Senegalese  black-eyed pea stew,  Ghanaian  plantains. This is a deft illustration of the menu concept, which blends the diverse tastes of African cuisine into one cohesive experience. The description also ends with an inviting piece of copy, "Welcome Home," that stands out due to colorful text design.

8. PLNT Burger

plntburger.com

CHEF-CRAFTED FAST FOOD FOR THE FUTURE. 

PLNT Burger is dedicated to serving the best burgers on the planet, and for the planet!

Earlier, we mentioned the importance of separating "need to have" messages from "nice to have" messages. No restaurant on this list does that better than PLNT Burger, which communicates its value prop and establishes a cheeky brand voice in two short lines of copy (three if you count its name). Rather than bogging down its homepage with details and specifics, the plant-based fast-food chain shares a simple, compelling message about what it offers and why, along with a clever play on words. If users want to learn more, the  About page  linked in the main navigation has them covered.

9. The Green Room

tgrburbank.com

AN IMMERSIVE AND SEDUCTIVE COCKTAIL LOUNGE HIDDEN IN CASTAWAY BURBANK

The Green Room is fashioned after the green rooms in theaters and studios where performers relax when they are not on stage or camera. Everyone is a star at The Green Room with our immersive cocktail experiences, VIP service and the best views of the city.

The headline leads with descriptive words like "immersive," "seductive" and "hidden," which draw the user in and make them want to learn more. The description then delivers on that intrigue, explaining that the lounge is fashioned after backstage green rooms in theaters and on movie sets. That's a bold claim, but the full-bleed photos of the restaurant's sprawling views, along with the gold trims and fonts throughout the website, help position The Green Room as a place where regular people feel like stars.

10. She Wolf Bakery

shewolfbakery.com

Description Text  WE STARTED BAKING BREAD IN 2009 IN THE WOOD OVEN AT ROMAN'S.

After dinner service, we would make a fire. Early in the morning, our baker Austin Hall would come in, rake out the coals and bake bread for the day. This bread became a part of Roman’s at every service and staff meal. Soon the chefs at Marlow & Sons and Diner wanted to bring the same quality and integrity to the bread they served.

We expanded bread production to our own space in Greenpoint, and now supply the bread served at all of our restaurants and others around the city. You can also purchase loaves to take home at Marlow & Daughters, Stranger Wines, Roman’s, and Achilles Heel, as well as at nine NYC Greenmarkets. Why It's Effective

This description reads like an origin story, and it's written in a way that perfectly suits the brand. The first-person perspective, natural word choice and short, active sentences make it feel like the restaurant's owners are speaking directly to the audience through the screen. This mirrors the underlying theme of the story: that She Wolf Bakery grew through connection and community, and that you can trust every loaf to have a personal, artisan touch.

Restaurant Description Examples: No Headlines

The next 10 examples either don't use headlines or use them in straightforward ways (e.g., "About Us"). This more minimalist approach can still be effective, though it may require visuals to play a larger role capturing user attention.

11. Gramercy Tavern

gramercytavern.com

One of America's most beloved restaurants, Gramercy Tavern has welcomed guests to enjoy its contemporary American cuisine, warm hospitality, and unparalleled service in New York City for over two decades. Chef Michael Anthony's ever-evolving seasonal menu showcases the restaurant's relationships with local farms and purveyors.

Opened in 1994 by restaurateur Danny Meyer in a historic landmark building just north of Union Square, the restaurant has earned nine James Beard Awards, including "Outstanding Restaurant" and "Outstanding Chef in America.”

Upscale restaurants sometimes overwrite their descriptions, using flowery language that sounds posh and sophisticated but doesn't convey a clear point. Gramercy Tavern uses simple adjectives like  contemporary  American cuisine,  warm  hospitality and  unparalleled  service, which paint a clear picture while still projecting confidence and authority. The use of plain language in the first sentence primes readers for the second sentence, where the restaurant mentions its nine James Beard Awards in a way that feels matter-of-fact and informative, rather than arrogant and showy.

12. Big Gay Ice Cream

biggayicecream.com

Beginning as a seasonal food truck in 2009, Big Gay Ice Cream has been named best ice cream parlor—as well as best food truck—in the country, along with numerous other accolades. Now the company has multiple locations in New York City & Philadelphia.

Over the last 10 years, founders Douglas Quint & Bryan Petroff have published a critically acclaimed cookbook; appeared on numerous tv programs; put on Big Gay Ice Cream pop-ups at festivals around the world; collaborated with a variety of international brands; spoken at a variety of conferences & seminars, including giving a TED talk; & taken the ice cream truck on tours across the country.

Although the style — and the business — is very different, Big Gay Ice Cream employs a similar approach to Gramercy Tavern. The first paragraph of its description explains the brand's humble origins as a seasonal food truck, which primes readers for the second paragraph, where it mentions various milestones and accolades. This description approach and the web page design, which resembles a scrapbook with polaroids, positions Big Gay Ice Cream as it wants to be positioned: a global sensation that remembers where it came from.

13. the girl & the fig

thegirlandthefig.com

the girl & the fig is located in the beautiful Sonoma Plaza and features a wonderful antique bar with French aperitifs, unique and traditional cocktails, an award-winning Rhône-Alone wine list, a seasonal menu, cheese & charcuterie platters, outdoor garden patio seating & outdoor parklet seating.

This description is only one sentence, but it's packed with information. The writing is taut and straightforward, and the long list of restaurant features it lists — seven in total — projects a sense of understated confidence. Had the list of features been shorter, a one-sentence description like this might feel sparse. Instead, it feels quite inviting, like the restaurant believes so strongly in its offerings that it doesn't need to dress them in glittery language.

14. Death & Company

deathandcompany.com

It was thought that to drink alcohol was to live a life shadowed by death; that those who drank were keeping company with death. It's taken us nearly a century to restore flavor to the drink and class to the specialty cocktail. In our time, a night to celebrate life's simple pleasures with fine wine, exquisitely crafted cocktails, beautifully prepared food, and impeccable sipping spirits is a rare gift.

To those who shun the night, we tip our hat. To those who shine after dusk, we offer a warm embrace.

Welcome to the new golden age. Welcome to Death & Co.

Death & Company's description reads like a call to adventure. In fact, it also reads like one of the most famous ads of all-time, Apple's " Here's to the Crazy Ones ," which didn't so much sell computers as it sold the brand's DNA. In similar fashion, this description is a brooding ode to alcohol and nightlife; to people who order cabs out instead of in at 1:00 AM. This is an effective approach for a cocktail lounge, which relies more on emotional than logical motivators to get people through the door.

15. The Wilder

intothewilder.com

I am a feeling. Like swimming under a waterfall, biting into a juicy peach, dancing till the sun comes up, holding hands with someone you love, having that third mezcal, eating berries fresh from the vine, watching your favorite film, a blue sky without a cloud in sight. I am everything that makes you remember you are alive and life is beautiful.

Even more than Death & Co., this description uses literary prose to read like a call to adventure. It is extremely avant-garde, framed like a letter from The Wilder to the reader, comparing the upscale lounge to a list of free-spirited actions like "dancing till the sun comes up" and "eating berries fresh from the vine." This approach would fall flat for many restaurants, but for a South Florida nightlife spot that appeals to guests through emotion more than reason, it's spot on. A plain description of the lounge space is the approach that would fall flat.

suerteatx.com

Located in the heart of East Austin, Suerte is an award-winning restaurant driven by a passion for masa, an ingredient at the heart of Mexican cooking. Chef Fermin and his team curate a seasonally driven menu with an emphasis on bringing together traditional Mexican cooking techniques with local Texas ingredients to create a unique and exciting dining experience. 

Our bar offers some of Mexico's most unique agave and succulent spirits state-side, as well as highlighting a rotating selection of natural wines and craft cocktails.

The first sentence of the description clearly outlines something unique about the restaurant: its passion for masa. This establishes the "traditional" component of Suerte's menu, which blends traditional Mexican cooking with local Texas ingredients. The photo beside the description further amplifies this idea, showcasing traditional Mexican art while establishing a bright, exuberant visual style for the brand. When image and text work in harmony like this, it can be extremely powerful.

17. Craigie on Main

craigieonmain.com

“It all starts with ingredients. We’ve been working closely with farmers and fishermen since 2002. They are the first people I talk to each morning!

Many of my culinary values are the same ones you’ll find in 90% of the world’s grandmothers.

That said, you’ll find me on the leading edge of most culinary techniques and ingredients.

I work to match just the right food and wine combinations (sometimes they are unexpected)

I serve nothing that is not in season.

I look forward to hosting you soon."

Craigie on Main's entire description is a quote from chef/owner Tony Maws. Speaking directly to the reader, Maws describes his homestyle cooking approach, explaining that farmers and fishermen are the first people he talks to each morning and comparing his culinary values to "90% of the world's grandmothers." The use of first-person perspective helps the quote come across as sincere and authentic, positioning the brand as a restaurant run by artisans.

18. Rosalie Italian Soul

rosalieitaliansoul.com

“At Rosalie, the world feels like a bubbling Italian Restaurant, with an infinite strand of pasta connecting everything and everyone.”

– Chris Cosentino –

Rather than a long, manifesto-style pull quote, Rosalie's homepage features a short, abstract thought from chef/owner Chris Cosentino. The quote does provide some important information — establishing Rosalie as a "bubbling Italian restaurant" — but more than that, it adds a dash of whimsy to Rosalie's brand. It's a captivating description that makes users want to learn more, which they can do by clicking "About Us" for a longer description or coming in to experience the space firsthand.

19. Crown Shy

crownshy.nyc

Crown Shy is the first solo project of Chef James Kent and Restaurateur Jeff Katz. Inspired by James’ upbringing in downtown New York and his experience leading the city’s most celebrated kitchens, Crown Shy is a neighborhood seasonal restaurant elevated by fine dining training and technique.

Located on the ground floor of Art Deco masterpiece 70 Pine Street, the dining room and bar occupy a series of rooms with floor to 16-foot-ceiling windows leading to an open kitchen.

The food at Crown Shy is rooted in European technique but draws inspiration from around the world, primarily the flavors from our childhoods, traveling, and the diverse cuisine in New York City.

Before users even start reading, the Art Deco-inspired logo and background image establish a refined mood. The description text delivers on that mood with upscale words such as "celebrated," "elevated" and "masterpiece." Supplementing all of this, the page lists more than 20 staff members, including management, kitchen and dining room. This decision — and the decision to use the same text design as the rest of the description — shows that the restaurant's people are central to its identity, which positions the brand as personal and human.

An austere experience, where richness is lived through the purity of ingredients, the combination of extraordinary flavors, and the story of their origin.

From the Imaginarium of Carlos Gaytán, the first Latin American who earned a Michelin Star.

This example is best viewed at the link above, where you can see how it uses scrolling to break up the text. Although readers only see one piece of the description at a time, it reads like one cohesive thought. This unique approach to telling the restaurant's story primes users for what Tzuco promises: an imaginative meal where the story of the food is central to the experience. Describing Chef Gaytán's mind as an "Imaginarium" adds even more whimsy and intrigue. 

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15+ Restaurant Description Examples

We gathered these Restaurant Description examples for those who want to save some time on writing their own about us page for the website. Simply copy and paste them and you are good to go.

These amazing  restaurant description examples  will help your venue stand out from the crowd and bring you more customers . If they are not perfectly suitable for your restaurant, you can also use them as a sample to quickly write your own.

Legend for restaurant description examples

Restaurant description examples

01 . All of our menu items are inspired by _____ cuisine and have been created by our head chef, ( CN ), after studying authentic _____ cuisine in ____. Not only do we have fresh flown-in seafood from the northeast, but we also have a variety of handcrafted cocktails, wine, and beer to choose from.

02 . At ( RN ), we’re serving up more than ( TF ). In fact, ( RN ) Famous ( recipe ) is one of our unexpected specialties. Reminiscent of butcher shops back in the day, each slow-smoked, sizzling prime chop measures seven-fingers high. Our signature recipe, that we have perfected for more than four decades, is rubbed with a secret blend of seasonings, cured and roasted on a rotisserie with pecan wood for up to six hours before it’s topped with ( RN ) signature herb-garlic butter, then carved tableside.

03 . ( RN ) specializes in delicious food featuring fresh ingredients and masterful preparation by the ( RN ) culinary team. Whether you’re ordering a multi-course meal or grabbing a drink and pizza at the bar, ( RN’s ) lively, casual yet upscale atmosphere makes it perfect for dining with friends, family, clients and business associates.

05 . ( RN ) is a comfortable, brasserie-style restaurant offering everything you love about ___ cuisine without the attitude. ( RN ) features classic ___ dishes such as ____ and ____, as well as fresh salads and juicy hamburgers made with fresh-ground beef.

06 . ( RN ) combines flavors & inspiration from the Far East & the West to create what we think is the best! Home to the original ( recipe ), we specialize in pizzas, as well as handmade appetizers, sandwiches, salads, and gluten friendly, vegetarian, & vegan selections. Feel free to indulge in a tiki drink or craft beer with our fantastic unique cuisine. Cheers!

07 . ( RN ) pushes the envelope of ( CN ) cuisine. Taking its influences from our team members’ culinary roots, ( RN ) blends traditional and innovative techniques to create unique offerings using local ingredients in all of its dishes. ( RN ) is grounded in hospitality with our staff’s commitment to providing you with a memorable experience each time you walk through our door.

10 . Located at _______. We offer a wide array of fresh food – green pork plate, chimichangas, hamburger, barbacoa plate, pizza , salads, bbq with rice and beans and more. We use the freshest ingredients in preparing our food to provide the best quality and taste. Try our delicious food today! 

14 . ( RN ) Bar and Restaurant, established in 2000 on ____Avenue, is the flagship of the ___ Restaurant Group. The kitchen is overseen by Chef de Cuisine ( Chef name ) who works closely with local farmers and fishermen, offering contemporary, seasonal local cuisine with elements of rustic Italian cooking. An eclectic wine list and a knowledgeable staff make for perfect pairings.

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How to Write a Great Restaurant Description

The days of finding restaurants just by walking past them are over. Now, people use Google to find places to eat or drink and check the restaurant's descriptions and reviews.

Because of this, having a great restaurant description is more important than ever. A well-written description can help your restaurant stand out and attract more customers.

In this blog, we'll show you how to create the best restaurant description to make a strong impression on Google. We'll share 7 easy tips to help you write a description highlighting what makes your restaurant special and brings in more visitors.

7 best tips for creating a powerful restaurant description

Creating a compelling restaurant description can set you apart from the competition. It's your chance to make a lasting first impression, so here’s how to make it count.

1. Highlight what makes you unique

Start by thinking about what sets your restaurant apart. Do you use fresh, locally sourced ingredients? Do you offer a unique dining experience or a special type of cuisine? Whatever it is, make sure to highlight it.

Your restaurant's unique qualities are what will attract customers. Whether it's your commitment to local ingredients, a distinctive dining experience, or special cuisine, make sure to showcase what makes you stand out.

For example:

"At Farm-to-Table Bistro, we bring you the freshest ingredients straight from local farms to your plate."

"Enjoy a taste of Italy at Bella's, where our authentic recipes and cozy atmosphere make every meal special."

Further reading

• How to Write a Restaurant Business Plan in 2024 (Step by Step Guide with Templates)

2. Add key information

To make your restaurant stand out on search engines like Google, Bing, and Yahoo, your description needs to be optimized with the right keywords.

For your restaurant to show up in local searches, your description must include these three crucial details:

• The name of your restaurant
• The type of cuisine you offer
• Your restaurant's location

To make sure your restaurant shows up in local search results, it's important to include the name of your restaurant, the type of cuisine you offer, and your location. Search engines use this information to direct potential customers to your establishment.

• A Complete Guide to Google My Business for Restaurants

3. Include the right keywords

Keywords are the single words or short phrases that people type into search engines when looking for a restaurant. When coming up with keywords for your restaurant, think about what people type into Google to find a restaurant like yours and you need to be appearing in their searches before your competitors do.

Come up with 2 or 3 words that you think best describe your restaurant. Think specifically and play to your restaurant’s USP (seafront view, secret garden, dog friendly, etc). Your keywords can be related to:

• Specialties or signature dishes
• The ambiance of your restaurant
• Special offers, occasions, or events
• The services you provide

TIP:  Keywords are your key selling points. You can use more than 3 keywords if you want, but keep your text easy and enjoyable to read.

• 4 SEO Strategies to Boost Your Restaurant Website

4. Paint a picture with words

Use descriptive language to create a vivid picture of your restaurant. Describe the ambiance, the décor, and the overall vibe. This helps potential customers imagine themselves dining at your place.

"Step into our rustic dining room adorned with vintage décor, where the aroma of freshly baked bread fills the air."

"Our modern, chic space features sleek lines and soft lighting, perfect for an intimate dinner or a night out with friends."

5. Focus on the experience

People don't just go to restaurants for the food; they go for the experience. Talk about the overall experience your restaurant offers, from the service to the atmosphere.

"Our friendly staff and warm, inviting atmosphere make every meal feel like a special occasion."

"At Sunset Grill, you can enjoy stunning ocean views while savoring our signature cocktails and delicious dishes."

6. Keep it simple and clear

While it's important to be descriptive, you also want to keep your description clear and to the point. Avoid using overly complicated words or jargon. Keep it simple so that everyone can understand and appreciate what you have to offer.

For writing simple and clear restaurant descriptions, several tips can help:

Be Concise : Keep your description short and to the point. Avoid unnecessary words and stick to the essentials that convey your message effectively​ ( Eat, Drink, and Write Copy ) ​​ ( Website Builder Expert ) ​.

Use Simple Language : Avoid jargon and overly complicated words. Write in a way that anyone can understand, ensuring your description is accessible to a broad audience​ ( Eat, Drink, and Write Copy )

Highlight Key Points : Focus on what makes your restaurant unique, such as special dishes, ambiance, or standout features. Make sure these points are easy to find in the description​ ( Eat, Drink, and Write Copy ) ​​ ( Website Builder Expert ) ​.

Stay Consistent : Maintain a consistent style and tone throughout your descriptions. This helps in creating a cohesive and professional impression​ ( Eat, Drink, and Write Copy ) ​.

Use White Space : Avoid clutter by using white space effectively. This makes the description easier to read and more visually appealing​ ( Website Builder Expert ) ​.

7. Update regularly

Your restaurant can change over time, whether it's the menu, the décor, or the overall concept. Make sure to update your description regularly to reflect any changes and keep it current.

Writing a great restaurant description is all about capturing the essence of your establishment and enticing potential customers. Keep it unique, descriptive, and focused on the experience, and you'll be sure to make a lasting impression.

What is a short restaurant description?

A restaurant is a place where food and drinks are prepared and served to customers. While meals are usually enjoyed on-site, many restaurants also provide take-out and delivery options.

How do you write about your restaurant?

• Use a relaxed or semi-formal tone.
• Your title should capture the main idea or opinion.
• Focus on the essential parts of the experience rather than every detail.
• Make sure to organize your thoughts into paragraphs.
• Share both the positives and negatives to give a balanced perspective.

What are examples of words that describe a restaurant?

Italian, steak and grill house, pizzeria, deli, cafe, cocktail bar, Mexican, steakhouse, burger joint, fine dining, gourmet, homestyle, traditional, authentic, fusion. 

Senior Content Manager at Eat App

Elana Kroon used to work in restaurants before becoming a journalist and expert restaurant industry content creator at Eat App.

Reviewed by

Nezar Kadhem

Co-founder and CEO of Eat App

He is a regular speaker and panelist at industry events, contributing on topics such as digital transformation in the hospitality industry, revenue channel optimization and dine-in experience.

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How to Describe a Fancy Restaurant in a Story

By Brittany Kuhn

Do characters in your novel go out for a meal at a swanky restaurant? If you’re wondering how to describe a fancy restaurant in a story, scroll down to learn about 10 words that will help you.

1. Luxurious

• Containing the best features.
• Pleasurable to the extreme.
• Characterized by wealth or plenty.

“Eating in such a luxurious restaurant was not something he expected to be doing today.”

“Even the salt and pepper shakers were fancy in this luxurious restaurant.”

How it Adds Description

Luxurious often describes items or places that are extremely remarkable. When used to describe a fancy restaurant, luxurious evokes images of gold and silk decorations, plush chair cushions, and tasty, decadent food. There are usually two types of characters who would be eating in a luxurious restaurant: those who are uber-wealthy and feel like they are the only ones worthy of eating there, and those who feel unworthy because they aren’t rich enough to eat there.

• Appealing to wealthy or affluent people.
• Of higher quality.

“She couldn’t believe that he had brought her to such an upscale restaurant on their first date.”

“He had hoped the upscale restaurant would impress her.”

We use upscale when we want to emphasize that people with money and sophisticated taste are attracted to this business or item. If a fancy restaurant is described as upscale , then a reader might imagine people dressed in business suits (if it is lunchtime) and fashionable dresses with expensive jewelry or handbags.

Sophisticated or cultured.

“The refined restaurant attracted only the most upper crust diners in New York City.”

“There was nothing out of place in the refined restaurant; every flower was pruned to perfection, every tablecloth pressed within an inch of its life.”

If you want to focus on how perfectly put together the restaurant seems instead of what kind of customer based it has, then describe it as refined . Refined suggests that the restaurant is of such high quality that time has been taken to ensure every element is exactly as it’s meant to be: from the place settings to the food presentation to the service.

Definitions

Having too much of something.

“The lavish restaurant had an overabundance of frills and lace; it was a bit too much for my taste.”

“We could not wait to try the food at such a lavish restaurant.”

Lavish implies having more than one needs, almost to the point of excess. Any restaurant described as lavish would contain more of the fancy, expensive décor and extravagant food items than a more mainstream one would.

5. Distinguished

Fit for a celebrated or prominent person.

“Anybody who’s anybody had a reservation at the most distinguished restaurant downtown.”

“The distinguished restaurant was full of business men and security personnel.”

Describing a fancy restaurant as distinguished emphasizes that it has a sophisticated ambiance and clientele. There is likely soft piano music playing, probably by a live pianist, and everyone is whispering to each other in dulcet tones. Use distinguished if you want your fancy restaurant to come across as cultured and visited by only the most important people.

• Chic, polished , or civilized.
• Reflecting superiority, high value.

“We knew we were at a classy restaurant when the wine list was as big as the food menu.”

“The grand chandelier of the classy restaurant had so many crystals that it looked like a disco ball when it reflected the sunlight.”

Classy suggests that the restaurant has been professionally designed to the highest standards. Imagine the trendiest art on the walls or chandeliers and candelabras for lighting. Describing a restaurant as classy suggests that just eating at this place raises the character’s station to a higher class, one with money and prestige.

• Boastful , overly showy.

“I know they like going to the swanky restaurant around the corner, but I find it a bit too much.”

“Oooh, we’re going to the swanky restaurant? Better get out my pearls!”

Swanky suggests that a place is fancy and high-priced but maybe trying too hard to seem that way, so it has more of a negative tone. Use swanky if you want to show the characters find the fancy restaurant as pretentious or over-the-top because of the extravagant features that make it fancy.

8. Glamorous

Extremely alluring .

“This restaurant is so glamorous that even the tassels on the cushions have tassels.”

“I felt like I needed to wear a ballgown to eat in such a glamorous restaurant.”

When most people think of glamorous , they imagine royalty and aristocracy. Describe your restaurant as glamorous if you want to show it’s so fancy that celebrities and people with power make a night of eating there, probably dressed in evening wear and wearing the finest jewels.

Flashy in a brash and showy way.

“What a glitzy restaurant! Even the maître d is dressed in silk!”

“That restaurant was so glitzy , there was even gold in the wallpaper!”

Glitzy is often used to describe expensive jewels or gold because of how they glint in the sun. Use glitzy to emphasize the types of fabrics and shininess of the whole place and show the restaurant is fancy more because of how it looks, rather than the food.

10. Elegant

High quality , tasteful.

“Everything about the restaurant –the way they greeted us, the way the waitstaff treated us, even the way the food was plated—was elegant and precise.”

“I consider a restaurant elegant and fancy when they have a wine pairing for every meal.”

When a reader sees the word elegant , they almost always imagine grace and precision. Thought and kindness has gone into every element to ensure the most pleasurable experience with no worry on the part of the customer. An elegant restaurant would evoke thoughts of soft words, flowy tablecloths, food delivered easily and on time.

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Writing an Effective Restaurant Description

Restaurant descriptions can go a long way. Readers get a clearer idea of what to expect when they step through the doors. An effective restaurant description might touch on key areas such as the restaurant’s ambiance, menu, and setting. It might also include information on dining specials. It all depends on your goals. Whether you’re working on a restaurant guide, updating your restaurant brand, or preparing promotional material, the following are some of the key elements to writing a restaurant description that works .

1. Describe the Type of Restaurant

A good way to start a description is by identifying the type of restaurant. While restaurants come in different forms, most fall into five broad niches:

• Casual dining
• Fine dining
• Contemporary casual
• Pub/sports bar
• Café/bistro

Each of these offers a different dining experience. For instance, casual-dining restaurants typically serve comfort bites in a relaxed space. In contrast, fine-dining restaurants serve upscale meals in refined dining rooms that might have a formal dress code. Sports bars are a popular pick with sports fans because they combine food with alcoholic beverages and TV entertainment. On the other hand, cafés and bistros offer coffee and pastries in relaxed, intimate surroundings that may also include an outdoor area.

2. Provide Details About the Restaurant Location

Improve your description by including details about any nearby landmarks. Guests can track down the dining spot using the landmark as a guide. Landmarks can also help diners plan their day. Restaurants located close to shopping districts tend to be popular with shoppers looking to refuel. And tourists are frequently on the lookout for great dining spots located near popular museums or local tourist attractions.

3. Cover the Restaurant Menu

This is a no-brainer. A good description should highlight the menu options offered by the restaurant. After all, meals are the heart and soul of every restaurant. Start by identifying the options. Does the restaurant serve contemporary fare, Italian cuisine, or French cuisine? Be sure to provide details on some of the signature dishes and dining favorites. Your description should include information on any weekly or daily specials. It should also have useful information on the menu options. Does the restaurant serve gluten-free dishes? Will visitors find low-calorie or low-fat cuisine? Are vegan dishes an option? If you’re covering an ethnic restaurant, be sure to use proper ethnic names with specialty dishes for added authenticity. Your description should also provide details on the beverage menu, including alcoholic and non-alcoholic options. And don’t forget to give readers an idea of the price range for standard items or meals.

4. Provide Information on Special Features

Wrap up your restaurant description by highlighting any special features that might appeal to specific diners. For instance, some family-style restaurants serve food in large platters, making them an excellent fit for group dining. Some restaurants have an open kitchen so guests can watch the chefs work their magic. Restaurants may also offer buffets during certain hours or happy hour specials. Once you’re done with your description, don’t forget to fact-check and review it. You could also get a second opinion by having it proofread by a professional editing service .

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Mastering the Art of Restaurant Descriptions: A Comprehensive Guide

Writing a restaurant description can be a daunting task, but it is essential for any food establishment to convey its unique personality and attract customers. Whether you are a restaurateur or a food blogger, crafting a compelling restaurant description requires a combination of creativity, attention to detail, and a deep understanding of your target audience. In this comprehensive guide, we will explore the art of writing restaurant descriptions, from identifying your unique selling points to engaging your readers with captivating language. With practical tips and examples, you will learn how to make your restaurant descriptions stand out and entice potential customers to dine at your establishment. So, let’s get started on mastering the art of restaurant descriptions!

The Importance of a Well-Written Restaurant Description

Why descriptions matter for your food business, attracting customers.

A well-crafted restaurant description plays a crucial role in attracting potential customers. By highlighting the unique selling points of your food business, you can entice potential customers to give your restaurant a try. A compelling description can create a strong first impression, which is essential for making a lasting impact on potential customers.

Enhancing Brand Image

Your restaurant’s description can significantly impact your brand image. By crafting a unique and memorable description, you can differentiate your food business from competitors and establish a strong brand identity. A well-written description can communicate the essence of your brand, such as its values, personality, and vision, to potential customers, helping to build a loyal customer base.

Showcasing Unique Selling Points

A restaurant description provides an opportunity to showcase your food business’s unique selling points (USPs). By highlighting your USPs, you can differentiate your restaurant from competitors and offer customers a reason to choose your establishment over others. This can include factors such as your restaurant’s unique cuisine, ambiance, service, or other features that set your business apart from the competition.

Crafting a Compelling Description

Creating a captivating restaurant description is essential for attracting potential customers and setting the tone for their dining experience. To achieve this, it is important to consider several key elements that can make your description stand out from the rest.

Elements of an Effective Restaurant Description

An effective restaurant description should aim to appeal to the senses, highlight unique selling points, incorporate customer reviews, and be concise and clear.

• Appealing to Senses : Use descriptive language to engage the reader ‘s senses and evoke a vivid image of the restaurant. This could include describing the aroma of freshly baked bread, the warm ambiance of candlelight, or the soothing sound of gentle music.
• Highlighting Unique Selling Points : Emphasize what makes your restaurant unique and sets it apart from the competition. This could include your signature dishes, the quality of your ingredients, or your commitment to sustainability.
• Incorporating Customer Reviews : Include customer reviews to provide social proof and build trust with potential customers. Be sure to choose reviews that are relevant and representative of the overall dining experience.
• Keeping it Concise and Clear : Keep your description concise and to the point, while still conveying all the necessary information. Avoid using overly technical jargon or industry terms that may be unfamiliar to your target audience.

Writing Tips for Restaurant Descriptions

To craft a compelling restaurant description, consider the following writing tips:

• Focus on the Target Audience : Consider who your target audience is and tailor your description accordingly. For example, if you are targeting families, focus on the kid-friendly atmosphere and menu options.
• Tell a Story : Use storytelling techniques to create a narrative around your restaurant and engage the reader. This could include sharing the story behind the restaurant’s name or the inspiration behind a particular dish.
• Be Authentic and Transparent : Be honest and transparent about what customers can expect from your restaurant. This includes sharing any limitations or quirks that may be important for potential customers to know.
• Use Appealing Language and Metaphors : Use descriptive language and metaphors to create a vivid picture of your restaurant and entice potential customers to visit. For example, you could describe your restaurant as a “culinary oasis” or a “tastebud paradise.”

Examples of Successful Restaurant Descriptions

Creative examples.

A well-crafted restaurant description can make all the difference in attracting customers to your establishment. Here are three creative examples of successful restaurant descriptions that you can draw inspiration from:

Example 1: A Trendy Gourmet Restaurant

In this description, the writer focuses on the unique dining experience offered by the restaurant, as well as its upscale ambiance:

“Indulge in a culinary journey at our trendy gourmet restaurant, where our talented chefs craft dishes that are both visually stunning and delectably flavorful. Our chic, contemporary dining room sets the stage for an unforgettable evening, complete with warm, inviting lighting and a carefully curated wine list to pair with your meal.”

Example 2: A Cozy Cafe with Homemade Pastries

This description highlights the cozy atmosphere and homemade pastries that set the cafe apart from others:

“Escape to our cozy cafe, where you’ll find a welcoming fireplace, soft piano music, and the aroma of freshly baked homemade pastries wafting through the air. Our cafe offers a charming, relaxed atmosphere where you can enjoy a hot cup of coffee or tea, and indulge in our delightful homemade pastries made with the finest ingredients.”

Example 3: A Family-Friendly Fast Food Joint

In this description, the writer emphasizes the family-friendly atmosphere and affordable prices:

“Bring your family to our friendly fast food joint, where we offer a fun, casual atmosphere and affordable prices that everyone can enjoy. Our menu features classic favorites like burgers, fries, and milkshakes, all made with fresh, high-quality ingredients. Plus, our indoor play area and outdoor seating provide plenty of space for kids to burn off energy while you relax and enjoy your meal.”

Analyzing the Effectiveness of Each Example

Each of these descriptions is effective in its own way, and there are certain strategies that make them successful:

• They all evoke a specific atmosphere or ambiance that sets the restaurant apart from others.
• They highlight unique aspects of the restaurant, such as the gourmet cuisine, homemade pastries, or family-friendly atmosphere.
• They use sensory language to engage the reader and create a vivid mental image of the restaurant.

What Makes These Descriptions Successful?

These descriptions are successful because they appeal to the emotions of the reader, create a strong sense of atmosphere, and highlight the unique qualities of the restaurant. They also use sensory language to engage the reader and make the restaurant feel tangible and real.

How to Adapt These Strategies for Your Own Restaurant

To adapt these strategies for your own restaurant, consider the unique qualities and atmosphere of your establishment. What sets your restaurant apart from others? What atmosphere do you want to create for your customers? Use sensory language to engage the reader and create a vivid mental image of your restaurant. Highlight the unique aspects of your restaurant that will appeal to your target audience.

Creating Your Restaurant Description: Step-by-Step Guide

Assessing your restaurant’s unique selling points, what makes your restaurant stand out.

In order to effectively promote your restaurant, it is crucial to identify and highlight its unique selling points. These can include factors such as cuisine, atmosphere, ambiance, customer service, and unique menu items. By focusing on these key aspects, you can differentiate your restaurant from competitors and entice potential customers to dine at your establishment.

The type of cuisine offered at your restaurant can be a major selling point. Whether you specialize in traditional dishes or offer fusion cuisine, make sure to emphasize the unique flavors and cooking techniques used in your dishes. Highlight any signature dishes or specialties that set your restaurant apart from others in the area.

The atmosphere of your restaurant can also be a major selling point. Consider the ambiance, decor, and overall vibe of your establishment. Is it a cozy, intimate setting or a lively, upbeat environment? Emphasize the atmosphere that best suits your target audience and the type of dining experience you offer.

In addition to the overall atmosphere, the ambiance of your restaurant can also be a unique selling point. This can include factors such as lighting, music, and design elements. Consider how these elements contribute to the overall dining experience and highlight any unique or innovative features that set your restaurant apart.

Customer Service

Customer service can also be a key selling point for your restaurant. Emphasize the level of service and attention that your staff provides to customers. This can include factors such as promptness, friendliness, and willingness to accommodate special requests. Make sure to highlight any exceptional service experiences that customers may have at your restaurant.

Unique Menu Items

Finally, unique menu items can be a major selling point for your restaurant. Highlight any signature dishes or specialties that are not offered at other establishments in the area. Emphasize the quality and freshness of your ingredients and the creativity and innovation behind your menu offerings.

Outlining Your Restaurant Description

Structure of a restaurant description.

A restaurant description should be a concise yet informative summary of your dining establishment. It should capture the essence of your restaurant and entice potential customers to visit. A well-crafted restaurant description should have three main sections: introduction, main body, and conclusion.

Introduction

The introduction should provide a brief overview of your restaurant, including its name, location, and cuisine type. This section should also include a hook that grabs the reader’s attention and encourages them to read further.

The main body of your restaurant description should highlight the unique features and offerings of your establishment. This section should include information about the ambiance, menu, signature dishes, and any other special features, such as a bar or patio. Be sure to use descriptive language to paint a vivid picture of your restaurant in the reader’s mind.

The conclusion should summarize the key points of your restaurant description and encourage the reader to take action, such as making a reservation or visiting your website for more information.

Tips for Structuring Your Description

Keep it sequence-friendly.

When outlining your restaurant description, it’s important to keep the sequence of events in mind. Start with the introduction, followed by the main body, and conclude with a call to action. This sequence will help guide the reader through your description and keep them engaged.

Include Keywords

Incorporating relevant keywords throughout your restaurant description can help improve your search engine optimization (SEO). Consider using keywords related to your cuisine type, location, and unique features. However, be sure to avoid keyword stuffing, which can hurt your SEO and make your description sound unnatural.

Make it Reader-Friendly

Lastly, remember that your restaurant description is for the reader, not for you. Use language that is easy to understand and avoid industry jargon or technical terms. Make sure your description is engaging and interesting, and highlight the aspects of your restaurant that will appeal most to your target audience.

Writing Your Restaurant Description

When it comes to writing a restaurant description, there are several key elements to keep in mind. Here are some tips to help you create a compelling and effective description of your restaurant:

Putting it All Together

The first step in writing a restaurant description is to put all the pieces together. This means gathering information about your restaurant, such as its location, atmosphere, menu, and unique selling points. Make sure to also take note of any awards or accolades your restaurant has received, as well as any notable chefs or culinary experts associated with your establishment.

Start with a Hook

The first sentence of your restaurant description should be a hook that grabs the reader’s attention and entices them to read on. This could be a statement of your restaurant’s unique selling points, a question that the reader will want to answer, or a statement that highlights the restaurant’s ambiance or atmosphere. For example:

• “Our restaurant is more than just a place to eat – it’s an experience that will transport you to another time and place.”
• “At our restaurant, you’ll find the best Italian cuisine this side of the Atlantic, made with only the freshest ingredients.”
• “Step into our restaurant and you’ll feel like you’ve been transported to a cozy, intimate space that’s perfect for a romantic dinner for two.”

Highlight Unique Selling Points

Next, you’ll want to highlight your restaurant’s unique selling points. What makes your restaurant different from all the others? Is it your commitment to using locally-sourced ingredients? Your innovative approach to classic dishes? Your cozy and welcoming atmosphere? Whatever your unique selling points may be, make sure to highlight them in your restaurant description.

Use Vivid Language and Metaphors

To make your restaurant description truly stand out, use vivid language and metaphors to describe your food, ambiance, and overall experience. Instead of simply stating that your restaurant has a cozy atmosphere, describe it as “a warm and inviting space that feels like home.” Instead of simply stating that your food is delicious, describe it as “mouthwatering” or “a culinary masterpiece.”

Keep it Concise and Clear

While it’s important to use vivid language and metaphors, it’s also important to keep your restaurant description concise and clear. Avoid using overly complicated language or jargon that may confuse your readers. Instead, focus on describing your restaurant in a way that is easy to understand and engaging.

End with a Call to Action

Finally, end your restaurant description with a call to action. Encourage your readers to visit your restaurant by highlighting your hours of operation, location, and any upcoming events or specials. You could also include a statement like “We can’t wait to welcome you to our restaurant and share our culinary creations with you.”

Editing and Refining Your Restaurant Description

Editing and refining your restaurant description is an essential step in creating an effective and engaging description. Here are some tips to help you perfect your restaurant description:

Tips for Perfecting Your Description

• Read it Aloud : Reading your description aloud can help you identify any awkward or unclear sentences, as well as any grammar or spelling errors. It can also help you to hear the flow of your description and make any necessary adjustments.
• Get Feedback from Friends and Family : Ask your friends and family to read your description and provide feedback. They may be able to provide valuable insights into the clarity and effectiveness of your description.
• Review Competitor Descriptions : Look at the descriptions of other restaurants in your area or with a similar concept to yours. This can help you to identify what works well in a restaurant description and what doesn’t.
• Update Regularly : Your restaurant description should be a living document that you update regularly. As your restaurant evolves, your description should evolve with it. Be sure to keep it up-to-date with any changes to your menu, atmosphere, or events.

By following these tips, you can edit and refine your restaurant description to create a compelling and accurate representation of your restaurant.

Recap of Key Points

When creating a restaurant description, it’s important to consider the following key points:

• Start with a compelling introduction that grabs the reader’s attention and sets the tone for the rest of the description.
• Provide a clear and concise overview of the restaurant’s concept, atmosphere, and offerings.
• Use descriptive language to paint a vivid picture of the restaurant’s setting, ambiance, and decor.
• Highlight the restaurant’s unique selling points, such as its signature dishes, exceptional service, or award-winning wine list.
• Include information about the restaurant’s location, hours of operation, and any special events or promotions.
• End with a call to action, encouraging readers to visit the restaurant and experience it for themselves.

By following these key points, you can create a restaurant description that is engaging, informative, and effective in enticing potential customers to visit your establishment.

The Impact of a Well-Written Restaurant Description

A well-crafted restaurant description can significantly influence potential customers’ decisions to dine at your establishment . Here are some ways in which a well-written restaurant description can make a difference:

• Enhances Appeal : A well-written description creates a vivid image of your restaurant, enticing potential customers with mouth-watering descriptions of dishes, ambiance, and service.
• Builds Trust : A transparent and honest description of your restaurant’s offerings can foster trust with potential customers, who are more likely to choose a restaurant that they feel they can rely on for a positive dining experience.
• Establishes Brand Identity : A consistent and compelling description of your restaurant’s unique selling points can help establish your brand identity, making it easier for customers to recognize and remember your establishment.
• Influences Decision-Making : A well-written description can influence potential customers’ decisions to dine at your restaurant by highlighting the features that are most important to them, such as price, location, cuisine, and ambiance.
• Increases Repeat Business : A description that accurately represents the quality of your restaurant’s food, service, and atmosphere can lead to increased repeat business from satisfied customers who feel confident in their decision to dine at your establishment .

Overall, a well-written restaurant description can make a significant impact on your restaurant’s success by attracting and retaining customers who are looking for a unique and memorable dining experience.

Final Tips and Tricks

Don’t forget to include contact information.

When creating your restaurant description, it’s important to include all relevant contact information. This includes the address of your restaurant, phone number, email address, and website URL. This information should be prominently displayed in your description, making it easy for potential customers to get in touch with you.

Stay Authentic and Transparent

Your restaurant description should accurately reflect your business and offerings. It’s important to be transparent about your restaurant’s unique features, such as its cuisine, atmosphere, and service. Be honest about what sets your restaurant apart from others in the area, and avoid making false claims or exaggerations.

Keep it Up to Date

It’s important to keep your restaurant description up to date with any changes or updates to your business. This includes new menu items, special events, and any other relevant information. By keeping your description up to date, you can ensure that potential customers have access to the most accurate and current information about your restaurant.

Analyze and Adapt

Finally, it’s important to analyze your restaurant description and adapt it as needed. Look at the data and feedback you receive from customers, and use this information to make improvements to your description. This may include updating your description to better reflect your restaurant’s offerings, or making changes to improve its overall effectiveness. By analyzing and adapting your description, you can ensure that it continues to effectively attract and engage potential customers.

1. What is a restaurant description?

A restaurant description is a written portrayal of a restaurant, highlighting its unique features, ambiance, cuisine, and overall dining experience. It is often used on restaurant websites, menus, or promotional materials to entice potential customers.

2. Why is a restaurant description important?

A well-crafted restaurant description helps establishments to stand out in a competitive market. It gives customers a glimpse of what to expect from the dining experience, including the ambiance, food quality, and overall service. A compelling description can entice potential customers to visit the restaurant, resulting in increased business.

3. What should be included in a restaurant description?

A restaurant description should capture the essence of the dining experience, including the ambiance, cuisine, signature dishes, and unique selling points. It should also provide information about the restaurant’s history, location, and any notable achievements or awards.

4. How do you create a restaurant description that stands out?

To create a standout restaurant description, focus on the unique aspects of your establishment, such as the ambiance, culinary innovations, or exceptional service. Use descriptive language to paint a vivid picture of the dining experience, and include customer testimonials or reviews to provide social proof.

5. How long should a restaurant description be?

A restaurant description should be concise and to the point, ideally no longer than a few paragraphs. Aim to capture the essence of the dining experience without overwhelming the reader with too much information.

6. How do you write a restaurant description that appeals to different audiences?

To write a restaurant description that appeals to different audiences, consider their preferences and needs. For example, families may be more interested in a warm and welcoming atmosphere, while young professionals may prioritize trendy décor and innovative cuisine. Tailor the description to each audience to increase its appeal.

7. How can you ensure that your restaurant description is accurate and honest?

To ensure that your restaurant description is accurate and honest, base it on facts and personal experience. Avoid exaggerating or making false claims, as this can damage your reputation and credibility. Encourage customer feedback and use it to improve and refine your description over time.

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Crafting a good restaurant description

7 tips for creating the perfect restaurant description

The days of discovering restaurants as you pass by on the street are long gone. When choosing where to eat or drink, people now turn more quickly to Google and check your restaurant description and reviews .

To help you rank better in Google with updated and coherent information about your restaurant, Mozrest gathers all your online profiles and reviews in one place , making it easy to manage. We also provide templates to respond to online reviews quickly and efficiently. The icing on the cake: we are giving you 7 easy tips to write the perfect restaurant description.

How to write a perfect restaurant description for local search?

1. List all essential information

Writing a Google-optimised description with thoughtful keywords is the first feature to enhance your restaurant on search engines like Bing, Yahoo, and Google. 

To appear in local searches, a perfect restaurant description must include at least three essential information:

• Restaurant name
• Type of food

2. Add relevant keywords

Keywords are single words or short phrases people type on search engines to find a restaurant. It is important to consider what people type on Google to find a restaurant like yours, so you will appear in people’s searches before your competitors.

Think about 2 or 3 keywords that best describe your restaurant. Be specific and add what makes your restaurant unique (seafront view, secret garden, dog-friendly, etc.). Your keywords can be about:

• Specialities/ Signature dishes
• Ambience/ Atmosphere
• Special offers/ Events

Pro Tip – Keywords are your key selling points. You can add more than 3 keywords if you want, as long as your text remains easy and pleasant to read.

3. Keep it short and sweet

In today’s digital age, people do not want to lose time. So when they look for a restaurant on Google, they want to find it quickly and easily. 

A good restaurant description is a short text that provides a quick overview of your restaurant’s best features. Make it brief and to the point without exceeding 750 characters. 

4. Add eye-catching pictures

Relevant and good-looking pictures will always attract more interest to your restaurant description. In addition, adding images will make the consumer’s choice between your restaurant and your competitors easier. 

You can take, for example, well-shot images of your best-selling items on the menu. People also like seeing pictures of the restaurant, the decoration, seating, atmosphere, views, and even a portrait of the chef and the staff. 

Pro Tip – Asking professionals is always recommended. But if you would like to take your pictures yourself, here are 10 food photography tips and 8 tips to improve your restaurant photography .

5. Use an appropriate tone of voice

Your tone and word choice must reflect customers’ experience at your restaurant. Therefore, your writing should capture your restaurant’s atmosphere and personality.

For example, a bar description would probably be very informal, relaxed and conversational. Speaking to readers as if they would be good friends. But if you are writing a description for a very exclusive fine dining restaurant, you would do it differently. Your writing would be more formal and complex, highlighting the exclusiveness and elegance of your establishment. 

6. Proofread your description with a colleague

Before publishing your description, ask one or two of your colleagues to revise it. They may find typos you have not seen or suggest a nice way to rephrase a few sentences. 

Getting your presentation text proofread by others will allow you to make sure it is easy and enjoyable to read. Get them to review the pictures as well. Maybe they will think some are not so attractive and suggest removing or replacing them. 

7. Publish your description on multiple platforms

By using the best keywords, not exceeding 750 characters and adding attractive visuals, you now have the best description for your restaurant. Now, it is time to publish it on your website, social media profiles (Facebook, Instagram, etc.) and Google My Business. 

You will then introduce your lovely restaurant to many potential customers, making it impossible for them to resist booking a table online.

Pro Tip – Google My Business is one of the most powerful tools to increase your restaurant’s online visibility. Indeed, your restaurant will be better ranked on Google Search and Google Maps, which are incredibly efficient in attracting new customers. To know more, read our article about the 7 benefices of Google my Business and discover a step-by-step guide explaining how to create a free Google My Business account.

There you have it – Knowing how to write a good online description for your restaurant will improve your search ranking and increase your bookings , which you can easily centralise with Mozrest . 

Just received an award? Changed your design? Keep your pictures and description up to date with Mozrest.

Once your restaurant description is live on various online platforms, it is important to keep it up to date. To ensure your customers will read the last version of your text (new interior design, award, chef, etc.), use Mozrest to edit it from one single place. It is quick and easy. You can then publish your updated text everywhere with one click.

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How to Write Mouthwatering Restaurant Menu Descriptions (With Examples)

Table of contents.

Beyond listing dishes, menu descriptions can elevate your customers' dining experience to new heights. These descriptions link what's in the kitchen and what ends up on the table. Menu descriptions have the power to entice the senses and create cravings that keep them coming back for more. In this blog, we explore how to write menu descriptions that not only engage the senses but also enhance the overall dining experience.

Benefits of Writing Good Menu Descriptions

Increased restaurant sales.

Well crafted menu descriptions can actually significantly boost your restaurant's sales. By using the right tactics you're not just describing dishes, you're creating cravings. When your customers can practically taste, smell, and see the dish through your words, they're more likely to order it, not just once but time and time again.

Enhance Your Dining Experience

Writing great menu descriptions can create a more enjoyable dining experience for your customers. For example, some customers will appreciate the transparency of categorizing and labeling menu items, making it easier for them to find dishes that match their preferences. Menu descriptions also create backstory, intrigue and excitement which all lead to an enhanced dining experience.

Increase Customer Satisfaction and Loyalty

When you cater your menu descriptions to your target audience, you're crafting an experience tailored to your customers’ tastes and preferences which in turn, increases customer satisfaction and loyalty.

Tips for Writing Mouthwatering Menu Descriptions

Use menu descriptions to engage your customers senses .

When it comes to creating irresistible restaurant menu descriptions, one part you absolutely shouldn't forget about is engaging your customers' senses. Think about it, when people explore your menu, they want more than just a list of dishes. They want to embark on a sensory journey. Sensory descriptions add depth and flavor to your menu items, allowing diners to almost taste, smell, and see the dish before it even arrives at their table. It’s important to ensure you’re targeting different senses as then you're not just appealing to one set of receptors, you're creating a full on experience. Below are some examples of correct and incorrect menu descriptions for the senses.

Tell a Story Through Your Menu Descriptions

Writing menu descriptions can be thought of as sharing stories with your customers. It's not only about listing what's in the dish; it's about painting a tasty picture that gets their mouths watering. Imagine sitting across from a friend, describing that mouthwatering lasagna like you're reminiscing about a trip to Italy or a family gathering. You want your customers to feel that connection, whether it's the comfort of home-cooked meals or the excitement of new flavors. To incorporate storytelling into your menu descriptions you could start by talking about the dish’s creators, its history or how your restaurant specifically makes the dish. Here is an example of correct and incorrect storytelling menu descriptions.

Integrate Adjectives into Your Descriptions

Including adjectives in your menu descriptions is kind of like giving your dishes a personality. Think about it, when you read "juicy grilled chicken" versus just "grilled chicken," which one gets your mouth watering more? Adjectives add flavor to your menu items without you having to add extra ingredients. Whether it's "crispy golden-brown fries" or "rich velvety chocolate mousse," they paint a picture in your customers' minds. Here are some more examples of adjectives you can include in your menu descriptions:

• Melt-in-your-mouth
• Golden-brown

Categorize and Label Your Menu Items

Categorizing and labeling your menu items creates an easy to navigate menu for your diners, ensuring they can easily find the dishes that match their preferences and dietary needs. Whether it's designating dishes as "vegetarian" for those who prefer plant-based options or "gluten-free" for those with dietary restrictions, these labels guide your customers to the flavors they want. It's a way to make your menu more inclusive, showing that you've thought of everyone's dining experience. So, whether your customers are vegetarian, gluten-sensitive, or just craving something specific, these categories and labels help them find their perfect dish and ensure a satisfying and seamless dining experience.

Keep Your Menu Descriptions Simple

While you’re creating your menu descriptions it’s important to remember to keep them simple and easy to digest. It's all about making the dining experience as straightforward and enjoyable as possible. Instead of overwhelming your customers with unnecessary language, choose concise and easy to understand descriptions that highlight the key elements, while still getting your point across. When you keep it simple, diners can quickly grasp what they're ordering, leading to more confident choices and a more satisfying meal. 

Cater Your Menu to your Target Audience

Knowing your target audience is one of the most important pieces of information when it comes to marketing and presenting your restaurant, and this includes your menu. Catering to your target audience is about crafting a menu that speaks directly to their tastes and preferences. If your crowd loves hearty comfort food, go big on those comforting classics. If you're in a health-conscious neighborhood, make sure you've got some nutritious options. Customizing your menu to make everyone feel right at home will help you keep them coming back for more.

Proofread Your Menu Descriptions

Last but far from least, proofreading your menu description is a crucial step. Imagine spotting a glaring typo or grammar hiccup right in the middle of your menu – not so appealing, right? Take a moment to give your descriptions a once-over, and if you can, get a fresh pair of eyes to help. Even gathering feedback from your target audience may be helpful to narrow down your offerings and descriptions.

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Content Writing for Restaurants: 7 Must-Know Tips And Tricks

April 17, 2024

Imagine putting your heart into making your restaurant feel just right—the cozy chairs, the soft lighting, and the exciting menu. But how do you tell everyone about it?

This is where good writing comes in. Today, with everyone on social media and ordering food online, talking about your restaurant online is super important.

Why Writing About Your Restaurants Online is Important?

Good writing helps you connect with people, stand out from other places, and build trust with your customers. It makes them see what's special about your place.

In this blog post, we'll share seven easy tips for writing in a way that grabs attention and makes people want to visit your restaurant.

Tips for Writing Great Restaurant Content

1. use descriptive and sensory language.

One of the most effective ways to entice customers and encourage them to try your dishes is to use descriptive and sensory language when describing them.

By using adjectives that evoke sight, smell, taste, and texture, you can create a vivid and enticing picture of your dishes that will leave customers drooling.

For example, instead of simply saying "Our steak is delicious," you could say "Our perfectly grilled ribeye steak is seared to perfection, with a mouth-watering crust that gives way to tender, juicy meat with every bite."

Notice how the second description uses sensory language to describe the texture and taste of the steak, making it much more enticing than the simple statement.

2. Incorporate Local And Seasonal Ingredients

Using local and seasonal ingredients is not only good for the environment, but it can also help you showcase the freshness and uniqueness of your restaurant.

By highlighting ingredients that are unique to your area or in-season, you can create a menu that is constantly changing and evolving, giving customers a reason to come back time and time again.

For example, if you're a seafood restaurant located near the coast, you could highlight locally caught fish or shellfish that are in-season.

If you're a farm-to-table restaurant, you could feature dishes made with fresh produce from local farms.

3. Feature Customer Reviews or Testimonials

Customer reviews and testimonials are an effective way to build trust and credibility with potential customers.

By featuring positive reviews on your website or social media channels, you can show potential customers that others have enjoyed their experience at your restaurant and are willing to recommend it to others.

For example, you could create a section on your website that features customer reviews or testimonials, or you could share positive reviews on your social media channels.

You could also encourage customers to leave reviews by offering a discount or other incentives for leaving a review.

4. Utilize Storytelling

People love stories, and using storytelling to convey the history or inspiration behind your dishes can help create a deeper connection with your customers.

By sharing the story behind a particular dish or ingredient, you can make it more meaningful and memorable.

For example, you could share the story behind a family recipe that has been passed down for generations, or the inspiration behind a new dish that was created by one of your chefs.

You could also highlight the history of a particular ingredient or dish and how it fits into your restaurant's overall theme or concept.

5. Provide Helpful Information

Imagine how much easier it is for everyone if they know exactly what they can eat at your restaurant.

Google's recent update on prioritizing helpful content means it's more important than ever to provide valuable information like dietary restrictions and allergen details. This isn't just thoughtful—it can also draw in and keep customers who have specific dietary needs.

By clearly listing whether dishes are gluten-free, vegetarian, or contain nuts right on the menu with simple icons, you help customers make quick, informed decisions.

Consider even creating a special menu for those with dietary restrictions, or go the extra mile by detailing allergen information on your website or social media channels.

This approach not only meets Google's latest standards for helpful content but also builds trust and confidence among your guests, making them more likely to return.

6. Offer Exclusive Promotions or Deals

Offering exclusive promotions or deals for customers who mention your content can help you track the effectiveness of your content marketing efforts and encourage customers to visit your restaurant.

By providing a discount or other incentive, you can also show your appreciation for customers who engage with your content.

For example, you could offer a 10% discount for customers who mention a specific social media post or blog when they visit your restaurant.

You could also create a unique hashtag for customers to use when sharing photos of their meals on social media, offering a chance to win a gift card or other prizes for those who participate.

7. Collaborate With Food Bloggers or Influencers

Collaborating with food bloggers or influencers can help you reach new audiences and gain exposure for your restaurant.

By partnering with influential individuals in the food industry, you can tap into their established networks and showcase your restaurant to potential customers who may not have discovered it otherwise.

For example, you could invite a local food blogger to your restaurant for a complimentary meal in exchange for an honest review on their blog.

You could also partner with influencers on social media platforms such as Instagram, offering them a free meal or exclusive discount code to share with their followers.

Crafting compelling content is a critical aspect of a restaurant's success.

By implementing these seven must-know tips and tricks, you can improve the quality and effectiveness of your restaurant's content writing and ultimately drive more traffic and sales.

However, if you find it challenging to create high-quality content on your own, consider using LongShot AI , an AI writing assistant tool that can help you generate engaging and personalized content for your restaurant.

With LongShot AI , you can streamline your content creation process, save time, and focus on what matters most - delivering delicious food and exceptional customer service.

Don't let your restaurant fall behind the competition; take advantage of the power of LongShot AI today!

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Restaurant Creative Writings Samples For Students

14 samples of this type

Do you feel the need to examine some previously written Creative Writings on Restaurant before you start writing an own piece? In this free database of Restaurant Creative Writing examples, you are granted an exciting opportunity to explore meaningful topics, content structuring techniques, text flow, formatting styles, and other academically acclaimed writing practices. Adopting them while crafting your own Restaurant Creative Writing will definitely allow you to finish the piece faster.

Presenting high-quality samples isn't the only way our free essays service can help students in their writing endeavors – our authors can also create from scratch a fully customized Creative Writing on Restaurant that would make a strong basis for your own academic work.

Talladega Creative Writing Sample

Talladega is a city in Talladega County, Alabama, United States. At the 2010 registration the populace was 15,676.the city is the area seat of Talladega County. Talladega is roughly 50 miles (80 km) east of Birmingham, Alabama.the city is home to the Alabama Institute for the Deaf and Blind and the Talladega Municipal Airport, an open general avionics air terminal. The Talladega Superspeedway, Talladega College and the International Motorsports Hall of Fame are placed adjacent. The First National Bank of Talladega is the most established bank in the State of Alabama, being established in 1848.

Cultural Influence At Workplace Creative Writing Samples

Free observation assignment; ihop springfield mo restaurant creative writing example, three families.

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Macaroni Grill In Dublin Creative Writing Examples

Introduction, organizational behavior creative writing, example of creative writing on mcdonalds international business operations, international operations, creative writing on business writing, example of creative writing on my trip to australia.

This essay presents a diary of what I did during my stay in Sydney, Australia, where I spent all my time with my cousin Nina, who took me to see many interesting sights in Sydney, such as the New Town, the Opera House, the Bondi Beach. It was a really wonderful experience, one I will never forget.

Keywords: Australia, Sydney, Opera House, New Town, Bondi Beach

New Experiences In Paris Creative Writing To Use For Practical Writing Help

A trip to spain creative writing examples.

Throughout life, many of us have had an opportunity to visit different places, so memorable that we cannot avoid sharing the experience with our friends and family members. During holidays, family members or groups of people would always want to go on vacations but unfortunately, they simply have no idea on how to plan for their vacations. This is a plan for a vocational trip of 25 people to Spain. It includes places to visit and accommodation during the vacation.

Day of Arrival

Example of journaling creative writing, the affair creative writing examples.

“Egg Foo Young Chicken!” The Chinese girl at the counter handed Richard a tray of food and placed a fortune cookie next to his drink. “You have a good day, now!” So hungry, Richard ate all of his food in five minutes. He took the plastic from the cookie and bit into it, taking out the little piece of paper that had his fortune written on it. Finishing his coke, he read the message and almost spit out all of his drink.

“Richard, your wife is having an affair.”

Creative writing on culture and verbal/nonverbal codes, chinese in america 1860s creative writing sample.

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WRITERS HELPING WRITERS®

Helping writers become bestselling authors

Setting Thesaurus Entry: Restaurant

September 19, 2008 by BECCA PUGLISI

benches along the wall, hostess stand, menus, silverware roll-ups, crayons and coloring paper for the kids, chandeliers, candle light, paintings, wine bottles, bar, stools, empty glasses, glasses sitting on bar napkins, liquor bottles, mirrored wall behind the bar…

people murmuring/talking/laughing, loud laughter/shouting from the bar, sports events/news anchors on TVs, silverware clinking, dishes breaking, doors swinging open, servers taking orders, children yelling/crying, sound of children’s’ feet as they run to and…

prepared food, themed to the restaurant’s genre menu (Pasta, ribs, sushi, Chinese food, steak, seafood), steam, spices, yeast, beer, robust wines, perfume, cologne, grease, starch/bleach smell on linens, air freshener, cleaning products, garlic, bad breath…

Food, crisp salad, dressings, spicy, desserts, coffee, tea, water, wines, beers & other alcoholic beverages, bubbly pop, ice, mints, gum, chocolate, lipstick or lip gloss, garlic, pats of butter, oil, grease, meat juices, gravies, sauces, salt, pepper, tobacco, smoke

crunching salad, plastic or fabric of seat covers sticking to legs, hard wood or tile floors, cold silverware and dishes, rough paper or soft cloth napkins, smooth tabletop, warmth from low-hung lamps and candles, shoulders/hips touching in a too-small booth…

Helpful hints:

–The words you choose can convey atmosphere and mood.

Example 1:  I chose a table in the corner but this was one scenario where location didn’t seem to matter. Kids’ shouting vied with the noise coming from the arcade in the back. The floor shook with the stomp of little feet, accompanying the percussion of balloons banging into my head. I scanned the menu, but the smell of sweaty kids killed whatever appetite I’d come in with. The waiter appeared, voicing what I think was a request for my drink order. I closed the menu and rubbed at the ache starting behind my eye. “Vodka?” I begged.

–Similes and metaphors create strong imagery when used sparingly.

Example 1: (Simile)  As the too-loud mariachi band approached my table, I cringed and hoisted my half-empty margarita glass into the air, waving at the server across the room like an air crash victim signalling help.

Think beyond what a character sees, and provide a sensory feast for readers

Becca Puglisi is an international speaker, writing coach, and bestselling author of The Emotion Thesaurus and its sequels. Her books are available in five languages, are sourced by US universities, and are used by novelists, screenwriters, editors, and psychologists around the world. She is passionate about learning and sharing her knowledge with others through her Writers Helping Writers blog and via One Stop For Writers —a powerhouse online library created to help writers elevate their storytelling.

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Reader Interactions

April 22, 2009 at 9:59 am

Thanks Gary–change is made!

April 19, 2009 at 6:41 pm

May I be the 2443rd person to say this should be a book, it’s such a good idea (and perhaps by now it is). One tiny matter – ‘saki’ should be ‘sake’? 🙂

September 22, 2008 at 11:20 am

Thanks for the feedback, PJ & Colby!

Terra, thanks for popping in! It’s always good to hear from folks on how we are doing!

September 21, 2008 at 11:38 pm

I don’t think I’ve told you yet, but I love your blog. I watch it through Google Reader and love it when you post to your thesaurus’s. Your other posts are great as well, which makes this blog a real treat.

September 21, 2008 at 12:52 am

I love the sensory words….lovely!

September 20, 2008 at 3:55 pm

Great setting! Restaurants can do such wonderful things for the senses!

[…] Restaurants […]

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Discussions about the writing craft.

Tips on restaurant scenes?

I struggle with restaurant scenes. I think it's because I like restaurants too much...

My problem is getting bogged down in details.

I think I have to:

Describe the restaurant

Describe the greeter/host as well ad the waiter. Possibly a wine waiter too.

The drinks the characters order.

The starters and main courses they order.

The bread or breadsticks or lack thereof.

The glasses and tableware as well as a general sense of the atmosphere/other customers.

The process of ordering and then having the food delivered.

What bits do you cut out? I find most restaurant scenes I write to be kind of dull because there's so much unimportant stuff going on.

Any good ways to gloss over food and drink choices and their delivery etc?

Usually when I write this kind of scene the conversation is the "point" of the scene. And when people are in a restaurant they tend to talk about the food etc. as well as the "main topic" in the course of their conversation.

I just find the whole scene gets bogged down in detail.

Any tips or just general thoughts about restaurant scenes in general?

Elektrostal (Q198419)

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Elektrostal

Elektrostal Localisation : Country Russia , Oblast Moscow Oblast . Available Information : Geographical coordinates , Population, Altitude, Area, Weather and Hotel . Nearby cities and villages : Noginsk , Pavlovsky Posad and Staraya Kupavna .

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