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Our suburban facility in Westchester is conveniently located and only minutes away from the heart of Manhattan.

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Our Danbury facility offers a microcosm of the country, honest to goodness Middle America, only an hour outside of NYC.

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Our methods matter, data collection.

While we consider ourselves industry leaders, it is with great pride that we not only “follow” – but go beyond the best practices recommended by industry associations.

Dedicated Service

Clients receive a dedicated project director for every project. Our team has extensive knowledge in the qualitative research field, including hands-on recruiting experience.

Ethical Recruiting

All of our recruiters are trained in ethical consumer, medical and B2B recruiting. Our recruiting supervisors work directly with the team each day, evening, and weekend.

We work tirelessly to grow and manage our large network of consumers, business, and medical professionals to provide the highest quality of potential respondents.

Quality Control

Our dedicated Validation & Quality Control Department re-screens every respondent and provides daily monitoring of all recruiters to ensure the highest quality.

Best People

We strongly believe that one of the most effective ways to combat unethical recruiting is to hire the right people and provide them with the best training in the industry.

Our qualitative recruiting capabilities are unsurpassed in the Tri-State area and nationally.

Top 13 market research firms in New York City for real consumer insights

2. stax inc., 3. the npd group, 4. ipsos north america, 6. kantar group, 7. comscore, 9. probe market research, 10. forrester research, 11. insider intelligence, 12. mri-simmons, work with the best market research company, no matter where you operate.

If you’re a marketer or insights professional looking for insights into your target audience, then look no further than the Big Apple.

The market research industry is big and ever-changing, but there are some settled market research companies in New York that will help you make sense of your consumer knowledge.

Whether you are looking for a small market research company specialized in business consulting, a product innovation agency that organizes innovation workshops, or a strategic consulting firm that specializes in media research, New York truly has it all.

But how do you find the right company in New York (or even the right market research company in the US ) that will help you achieve faster progress and helps grow businesses like yours with smart, custom research services?

We’re here to help you out!

Navigating those firms isn’t as easy as the grid that is New York City. If you’re looking for a New York-based agency, let us help you—and give you some other tips along the way.

Hi, New York! Or better said: hi, everyone! Whether that’s in San Francisco or the Middle East, Long Island City or Germany.

Truth is: we’re wherever you are. Even though our team is divided between NYC and London, we are not a walk-in New York market research firm.

Not that we wouldn’t like to meet you, but we want to give everyone access to our solutions and let them take control of their market research.

Bring professional research services and tools in-house

If you’re looking for market research agencies in New York, but are also a big fan of DIY-ing it and having ultimate control over your market research, look no further.

With our market research tools , you are in charge of your market research, which means you can act on your hunches instantly and always have up-to-date data available to base your biggest business decisions on.

Market research is broad and markets change rapidly, so we make sure you have customizable tools at your disposal to subtract all the info out of the market you need. Whether it’s for market analysis , concept testing, creating personas or getting to know your competitors better: our survey tool gets you the info you need, from an audience of over 125 million people.

And whether or not you and your team are research pros, our in-house team of market research experts are here to help! Whether you need expert guidance on your market research project, or just a second pair of eyes on your solid surveys, the Customer Research Team is here to help.

Get tech speed + research agency expertise

Get reliable market and consumer insights from Attest. You get a fast, intuitive platform AND designated research support from our in-house Customer Research Team experts.

Where can you find Attest in New York?

While part of our team is in New York (at 135 Madison Ave to be precise), we help you from anywhere!

With over 25 years in the market research business and 180+ Global market research professionals in their team, Stax Inc. is. a safe choice when it comes to market research firms in New York.

The team specializes in private equity, operational improvements, exit planning, and strategy and growth for businesses in software and technology, healthcare, business services, industrials, consumer products and retail and education.

Experts in private equity and growth

Stax Inc. helps you understand what consumers want. They use the latest market research tools to give their clients a competitive edge and help them innovate new products that customers will love.

From global consumer exploration to a solid competitive analysis, they’ve got you covered.

They also offer sales effort optimization services to align your sales, marketing and product development.

Additionally, they supply local demand forecasts to strategically determine optimal locations for growth and expansion.

Where can you find Stax Inc. in New York?

600 3rd Ave, New York, NY 10016, United States

If you’re a business looking for consumer insights into your markets or products/services, The NPD Group is a great global choice for strategy consulting and getting data to fuel your marketing strategy and develop a brand strategy your target audience will love.

Experienced and trusted brand strategists and market researchers

With offices around the world, including one in New York City, the team focuses on providing customized research solutions that use both primary (such as surveys) and secondary (such as industry reports) market research sources to give their clients comprehensive data-driven answers.

Their team offers advertising and research services for clients like Adidas, Walmart, McDonald’s and Toshiba with a great variety of market research services, such as predictive analytics, consumer tracking and analyzing purchasing behavior in more than 24 industry sectors.

Where can you find the NPD Group in New York?

132 W 31st St, New York, NY 10001, United States

Ipsos North America is a staple market research company with over 18,000 employees. They’ve got offices all around the world, two of which are located in New York.

Experts in consumer research and customer experiences

Ipsos uses popular data collection tools, like online surveys and focus groups, to give businesses reliable information about their target audiences.

The team specializes in solutions for customer experience analytics, so if you’re looking to improve consumer experiences, they’re worth checking out.

But there’s more, like brand tracking and advertising effectiveness studies. And, they also help out with research outside the field of marketing, for instance for healthcare and public affairs.

Where can you find Ipsos in New York?

360 Park Ave S 17th floor, New York, NY 10010, United States

Nielsen is a global market research firm headquartered in New York City that provides insights and data about what people watch, listen to and buy. The company has over 44,000 employees in 100 countries.

Experts in media research

The team focuses on research solutions that revolve around consumer behavior, and especially media consumption habits .

Their main services focus on audience measurement, media planning, marketing optimiziation and content metadata.

They offer both qualitative and quantitative research services as well as analytics solutions to help businesses make informed decisions about their target markets.

Where can you find Nielsen in New York?

675 6th Ave, New York, NY 1001

Kantar is one of the world’s largest data-collection companies. You’ve probably heard of them.

Whether you need online or offline data, they’ve got a team and the tools to get it.

They also have a team of specialists who develop custom market research solutions based on your specific business needs, for the more complicated research challenges.

Experts in business strategy for retailers

Their specialty? The team focuses on helping you gather the data to create an efficient and effective retail strategy.

They track more than 750,000 consumers worldwide who tell them about their household’s shopping decisions.

If you really want to understand shoppers better and adapt your retail channels to their needs, Kantar is a great ally.

Where can you find Kantar Group in New York?

Three World Trade Center, New York, NY 10048, United States

comScore is a global media measurement and analytics company that provides data about digital audiences.

They work in several fields, such as automotive, digital media, financial services, FMCG, pharmaceutical, retail, technology and travel.

They work with transformative data science and provide audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership. If you’re looking for an experienced third-party source for reliable measurement of cross-platform audiences, go find them in New York.

Where can you find comScore in New York?

7 Pennsylvania Plaza, New York, NY 10001, United States

Growth from Knowledge, with GfK. They’re a global market research firm that provides data and insights about consumer behavior and markets.

They combine data science, AI-fueled market research technology and human research experts to give clients a 360-degree view of consumers across different markets.

Global market research company

You can dive into their extensive reports on consumer trends or get your own data in your personal dashboard with your own data on demand generation, a mapped-out customer journey, and segmentation and targeting insights.

If you’re looking for an established market research firm in New York with a team that specializes in big data consulting, GfK might be a match.

Where can you find GfK in New York?

200 Liberty St 4th floor, New York, NY 10281, United States

If you’re looking for a midsize market research company that can help you gather big data and provoke insights in a tried-and-tested way, Probe Marketing is a great choice.

Experts at recruiting and practical research services

Some research can’t be done over the internet. If you are looking for focus groups, want to do hall tests, mystery shopping, product trials or telephone research, Probe Research is your partner in New York.

They are expert at great impressions, making sure the recruiters who gather your respondents do so in the most effective way. They’ve been growing strong sine 2005 and provide their recruiting and research services all across the States.

Where can you find Probe Research in New York? 122 E 42nd St Suite 1620, New York, NY 10168, United States

Forrester Research is a global market research company with over 35 years of experience and offices around the world—including one on 5th Ave in New York.

The firm provides insights and data about technology, communications, and e-commerce industries. Their aim? Give you the info you need to excel in what they call ‘customer-obsessed marketing’.

Big data consulting for innovative marketing models

The Forrester Research team specializes in clients in the technology space, B2C and business-to-business marketing, sales teams, product management and even governments, with a wide variety of research services. Think Channel Marketing, Customer Experience, Demand & ABM: their

Where can you find Forrester Research in New York?

160 5th Ave # 3, New York, NY 10010, United States

Insider Intelligence is a global market research firm that provides insights and data about digital marketing and media trends. They’ve been in the game for over 25 years and are considered a leading expert in marketing research.

Market research company that fuels your marketing strategy

They provide their clients with insights into how consumers spend their money, and how marketers and advertisers can work with this to succeed in today’s competitive world.

They create reports that range from overviews of the big and small trends to detailed product and company comparisons.

Where can you find Insider Intelligence in New York?

11 Times Square, New York, NY 10036

Simmons Research is a U.S.-based market research company that offers media and advertising research, consumer insights, and retail measurement.

They focus on American consumers and they gather data through both ongoing surveys and passive measuring of a multitude of metrics.

Clients can use their Smart Search platform: a comprehensive consumer intelligence search engine that allows you to search through thousands of consumer behaviors in seconds for any type of market research need.

Where can you find MRI-Simmons in New York?

200 Liberty St. 4th floor, New York, NY 10281, United States

Looking for market research agencies in New York with journalistic expertise? Kelton is your partner. They work from 6 continents, and 48 countries, and have a branch close to you in New York City, too.

The firm was founded by journalists, so you know the knack for research is covered. They now operate with a team of social scientists, data analysts, designers, marketers, and idea engineers to bring the knowledge and data together in actionable insights that fuel your marketing and products.

You can reach out to them for help with competitive research and market positioning, audience personas to drive marketing personalization, brand positioning framework, brand architecture map, brand voice principles, and much more.

Where can you find Kelton in New York?

38 W 21st St, New York, NY 10010, United States

These are just some of the many amazing market research firms located in NYC that can help you gain valuable consumer insights into your target audience, so you can make the most informed decisions possible when designing your marketing campaigns or developing new products for your business!

Can’t decide and want more control over your research, without hiring a whole in-house research team?

Try Attest: we are wherever you are, with our fully online tools. You are completely in charge of your market research and can conduct new research whenever, wherever—with the help of our dedicated research experts to back you up.

Working with a traditional market research firm can be great and friendly, but sometimes you want to act fast, play around with some research possibilities or launch a survey quickly and cost-effectively: Attest lets you do all that, and then some. And you maintain control of your insights and data.

Don’t know where to start? We’ve created plenty of templates for you to discover our tools with, like this market sizing template . Try it out or book a call with our research-loving team to see how we can help you get the best insights in no time.

Whether you need brand tracking services or shopper insights tools, there’s something out there for everyone—so don’t hesitate to use our resources today!

What are some of the top market research firms in New York City?

There are several top market research firms in New York City that offer a variety of services. If you want to be in control of your market research, Attest is a great choice that doesn’t limit itself to New York City. It’s a complete market research tool with survey options for all your market research needs.

If you’d rather outsource your market research, New York has many great options. For example, Ipsos is a global firm that specializes in custom research, including online surveys and qualitative interviews. They have a team of experienced researchers who can provide insights on a wide range of topics, from consumer behavior to brand awareness.

Another top firm is Nielsen, which offers both online and offline research methods, as well as data analysis and consulting services. They have a team of experts who can provide insights on everything from media consumption habits to retail sales trends. Finally, GfK is a leading research firm that provides custom solutions for both business-to-business and business-to-consumer markets. Their team of experts can help companies to better understand their customers and make informed decisions about marketing, product development and more.

Should I choose a market research firm or do it myself?

Hiring a market research firm can be an expensive proposition, but it may be worth the cost if you can’t source the data yourself in a cost- and time-effective way. If you want to be in control of costs, time and resources, using a tool like Attest is a great option.

How do I choose a market research firm in New York City?

Start by asking yourself what you need, and what the goal of your research is. There are many market research agencies in New York that would be capable of helping you conduct research, but you want one that specializes in your field, is easy to reach and works fast—all that is within your budget. If this proves hard to find, don’t fret! You are more than capable of doing your market research in-house with a tool like Attest. We’ll set you up with all the tools you need, plus a dedicated research expert in case you need some guidance.

What is the process of working with a market research firm?

When working with a market research firm, the first step is to develop a clear understanding of your project goals. Once these goals are established, the research firm will design a custom research plan that fits your needs. This plan may include focus groups, online surveys, telephone interviews, or any other number of research methodologies.

Once the research plan is in place, the firm will begin to collect data. This data will then be analyzed and interpreted and finally presented to you in the form of a report. The entire process can take anywhere from a few days to several months, depending on the scope and complexity of the project. Throughout the process, it is important to maintain open communication with your research firm to ensure that the project is on track and that your goals are being met. Market research platforms like Attest let you get started with your research quickly and gather your reliable data quickly as well.

How much does it cost to work with a market research firm in New York City?

The cost of working with a market research firm in New York City will vary depending on the size and scope of the project. For smaller projects, firms may charge an hourly rate of $100-$200. For larger projects, firms may charge a flat fee of $5,000-$10,000.

The cost of a project will also depend on the methods used, such as online surveys, focus groups, or interviews. In addition, firms may charge additional fees for expenses such as travel or data analysis. As a result, the cost of working with a market research firm can vary significantly depending on the needs of the client.

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With Attest you get reliable consumer insights FAST! You also get designated research expertise from our team of industry veterans. Speak to our team today!

VP Customer Success 

Sam joined Attest in 2019 and leads the Customer Research Team. Sam and her team support brands through their market research journey, helping them carry out effective research and uncover insights to unlock new areas for growth.

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Whether its 5,000-person surveys or 5 in-depth interviews, our B2B market research company provides a comprehensive approach to ensure you hear from people at all points of the customer lifecycle. Understand purchase drivers, sharpen your acquisition strategy, and ensure retention for the long-term.

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Launching a new product or expanding a service offering? Our B2B market research agency lets you discern the size of the prize — and the best path forward.

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From recruitment to survey design to coding and analysis, our B2B market research agency fields exactly the right professionals. Need annual trackers of 4,000+ people? A hyper-targeted survey to 50 CFOs? We’ll build one specific to your needs.

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We apply qualitative and quantitative methodologies to the same population. Our B2B market research company starts with 1:1 interviews that inform a survey to test findings at scale. Clients can then follow up with individual candidates for further discussion.

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Top 100 Market Research Companies in New York City

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Looking for a top market research company in new york city.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.  Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in New York City. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best New York City Market Research Agencies

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Would Recommend

• Min. Project Size "> $25,000+
• Company Size "> 10 - 49 employees
• Location "> San Francisco, CA

Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

• Consumer products & services " >
• Financial services " >
• Medical " >
• Information technology " >

RemCal Insights

• Min. Project Size "> $1,000+
• Company Size "> 2 - 9 employees
• Location "> New York, NY

Established in 2017, RemCal Insights is a market research company. Their small team is located in New York, New York. Their team offers market research, branding, marketing strategy, and business consulting.

• Advertising & marketing " >

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Tell us about your project, and we'll match you with vetted companies that meet your requirements.

• Location "> Brooklyn, NY
• Min. Project Size "> $10,000+
• Company Size "> 250 - 999 employees

ICR is a midsize advertising company launched in 1998. Their team offers advertising, marketing strategy, market research, and public relations. The company is based in New York, New York; San Francisco, California; Boston, Massachusetts and Los Angeles, California.

• Energy & natural resources " >
• Real estate " >
• Min. Project Size "> $5,000+
• Company Size "> 50 - 249 employees

Acadia is a digital strategy company. They offer digital strategy, social media marketing, web development, email marketing, and more and were launched in 2021. Their midsize team is located in Atlanta, Georgia; New York, New York and Holland, Michigan.

• Business services " >
• eCommerce " >
• Hospitality & leisure " >

TechSci Research LLC

TechSci Research LLC is a marketing firm founded in 2008 with over 50 employees. They provide business consulting, market research, and marketing strategy solutions from their office in New York. They work with both small and medium-sized companies.

• Automotive " >

7L International

7L International, a small software development company, is based in New York, New York. Launched in 2016, the team focuses on custom software development, mobile app development, e-commerce development, and IoT development.

• United Nations
• CareLink360
• Arts, entertainment & music " >
• Government " >

Marketing Maven

Marketing Maven is a full-service marketing and communications agency with offices in Los Angeles, CA and New York, NY. Founded in 2009, Marketing Maven is recognized for its expertise in brand strategy, social media, media relations, event marketing, SEO, and tradeshow support. With a background in direct response public relations, Marketing Maven uses state-of-the-art metrics to measure clients’ marketing reach and provide competitive analysis. With an intimate team of fewer than 30 employees, Marketing Maven combines public relations, social media, and SEO.

• Kingston Technology
• Education " >
• Non-profit " >

Gaussian Consulting

Gaussian Consulting is a small business consulting company. The Brooklyn, New York-based firm was founded in 2014. Their team focuses on business consulting and IT strategy consulting.

• Housing Works

Headquartered in New York, New York, LookLook is a market research company. The small company was established in 2010. Their services include market research and marketing strategy.

Brand Institute

Brand Institute is a branding agency that is based in Miami. Founded in 1993, Brand Institute's team of more than 180 employees has over two decades of experience in branding.

• Since 1993, Brand Institute has partnered with over 1,400 healthcare, consumer and business-to-business companies on the development of nearly 6,000 brand names and identities. Select naming experience is listed below:

Key Lime Interactive

Key Lime Interactive is a digital agency based in Doral, Fla., with another office in Brooklyn, N.Y. It was founded in 2009 and has 25+ employees who provide UX/UI design, market research, digital strategy, and logo services to enterprise businesses.

• Min. Project Size "> $50,000+

Rival group is a mobile app development company that was founded in 2016. Headquartered in New York, the company is made up of less than 10 employees. They specialize in web development, UX/UI design, and mobile app development, working primarily with small business clients.

FIG (Formerly Hungry)

Hungry is a creative and digital marketing agency based in New York. Founded in 2014, they have a team of 18 employees. Their focus includes UX/UI design, advertising, and social media marketing.

• Virgin Atlantic

Stella Rising

• Min. Project Size "> Undisclosed
• Location "> Fairfield, CT

Stella Rising is a marketing and media agency focused on driving revenue and profitability for rising star brands and service companies in the consumer products space. The agency and its award-winning team of 60+, mainly located in New York and Connecticut, leverage proprietary market research and analysis tools to solve today’s business challenges. Well-versed in eCommerce, marketplaces, and brick-and-mortar retail, Stella Rising navigates clients through all phases of growth.

HANGAR49 is an email marketing company. They focus on email marketing, market research, marketing strategy, business consulting, and more and were established in 2016. The firm is located in Cape Town, South Africa; Tel Aviv-Yafo, Israel and New York, New York.

SlideSharks

SlideSharks is a small graphic design company. The New York, New York-based agency was established in 2011. Their team offers graphic design, business consulting, and market research.

• Food & Beverage " >
• Legal Cannabis " >

Centipede Digital®

• Location "> Lake Grove, NY

Centipede Digital is a marketing agency from Mckinney, Texas. Founded in 2014, they have 5 employees. Working most often with midmarket businesses in the consumer products, education, and health care space, their services include advertising, branding, and market research.

• Methodist McKinney Hospital
• Manufacturing " >

Reitdesign, an user experience company, is in New York, New York. They offer ux/ui design, branding, content marketing, email marketing, and more and were launched in 1995.

Reports and Insights BR Pvt. Ltd.

Reports and Insights BR Pvt. Ltd. Is a market research company. The Brooklyn, New York-based firm was launched in 2020. The midsize team specializes in market research and marketing strategy.

Presciant is a branding firm based in New York, New York. The small team provides branding, market research, logo, and graphic design and was founded in 2021.

• Telecommunications " >

Provoke Insights

Not yet reviewed.

Straits Research

Reports and data.

Ivy Exec is a market research company. The midsize team is based in New York, New York and , Serbia. Their services include market research.

Cello Health Insight

The big picture, schlesinger group.

• Location "> Woodbridge Township, NJ

MarketView Research

• Location "> Edgewater, NJ

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Top Marketing Research Firms in New York

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Brand Image Tracking

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Business-to-Business

CAPI - Computer-Aided Personal Interviewing

CATI - Computer-Aided Telephone Interviewing

CX - Customer Experience

CX Benchmark Studies

Car Clinics

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Chemical Industry

Claims Substantiation

College Students

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Computer Hardware

Computer Software

Concept Development

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Concept Testing - Advertising

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Credit Cards

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Data Processing

Data Tabulation

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Develop, revitalise market

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East Asia & China

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Ethnography / Observational Research

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Financial Services Professionals

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Focus Groups - International

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Gaming / Gamers

General - Healthcare

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Global, multinational branding

High Technology

Home Use Tests

Hybrid / Mixed Methodology

IT & High Tech Professionals

IT Professionals

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In-Depth / One-on-One

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International / Multi-country

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Market Opportunity Evaluation

Market Segmentation

Media Industry

Media Market Research

Medical / Health Care

Medical / Healthcare Professionals

Mobile Ethnography

Mobile Panels

Mobile Surveys

Moderator Services

Movies / Streaming / TV

Multi-Country Studies

Multicultural

Multivariate Analysis

Mystery Shopping

Naming Research / Name Development

North America

Online - Qualitative

Online - Quantitative

Online Communities - MROC

Online Diaries / Journals / Blogs

Online Focus Group Platforms & Software

Online Panels

Online and Mobile Platforms

Open-End / Verbatim Response Coding

Packaged Goods

Packaging Development

Packaging Testing

Perceptual Mapping

Personal Care Items

Pet Owners / Foods / Supplies

Pharmaceutical - Prescription Medicines

Post-Launch Tracking

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Price Elasticity

Print Media Readership Studies

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Product Market Research

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Questionnaire Coding

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Recruiting Research

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Seniors / Mature

Sensory Research

Sentiment Analysis

Shopper Insights

Smart Products

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Southeast Asia & India

Statistical Analysis

Store Audits

Strategic Research

Streaming TV / Cable TV / Broadcast TV

Survey Programming

Survey Reporting and Analysis

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Telecommunications

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SIS International Research

SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.

Why choose SIS International Research

Global Coverage

Full Service Capabilities

B2B & Industrial Research

Healthcare Research

Strategy Consulting

Learn more about SIS International Research

Perryville, Missouri

Pinnacle Research Group, LLC (Branch)

Pinnacle Research Group is a think-tank of highly educated, forward-thinking professionals who combine psychological theory with real world insight.

Why choose Pinnacle Research Group, LLC (Branch)

Passionately Curious

Expertise Exploring Why

Fresh Perspective

Dedication to Excellence

Seasoned Researchers

Learn more about Pinnacle Research Group, LLC (Branch)

Tokyo, Japan

GMO Research & AI (Branch)

An online audience engagement platform with access to a multi-country online panel network providing high quality service.

Why choose GMO Research & AI (Branch)

Data consistency

Local insights

Quick turnaround

Cost efficiency

High quality panel

Learn more about GMO Research & AI (Branch)

Probe MKT Research LLC.

A nationwide recruiting company for focus groups, IDIs, and so much more with a specialty in quick turn around and low incidence projects.

Why choose Probe MKT Research LLC.

Nationwide Database

Large Doctor Database

Large Medical Database

1.5+ MILLION in Database

Quick Turnaround

Learn more about Probe MKT Research LLC.

White Plains, New York

B2B International

B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies.

Why choose B2B International

900+ global clients

Conducted 4,000+ studies

Researched 145+ countries

Researched every vertical

13 offices worldwide

Learn more about B2B International

SIS Market Research - Focus Group Facility

SIS International offers a NYC Focus Group facility, respondent recruiting, on-staff moderators, report-writers, translators and fieldwork services.

Why choose SIS Market Research - Focus Group Facility

Newly Renovated Facility

Taste Testing

Retail & Cosmetic Testing

Business Meetings

TV Show Segments

Learn more about SIS Market Research - Focus Group Facility

Tarrytown, New York

Evaluative Criteria, a division of CRG Global

Your custom research partner providing solutions for your business issues and results ready to be implemented into your core business strategies.

Why choose Evaluative Criteria, a division of CRG Global

Experienced Researchers

Strong Sector Expertise

Solutions Not Products

Business Driven Results

Collaborative Support

Learn more about Evaluative Criteria, a division of CRG Global

Hicksville, New York

Market Probe International

We provide business-to-business and consumer research, both quantitative and qualitative throughout the US and worldwide.

Why choose Market Probe International

50+ years of experience

Reliability and Quality

Global Reach

Wide range of services

90% repeat clients

Learn more about Market Probe International

Westbury, New York

MSW Research

We offer a process that helps create more effective communications, improve media allocation, improve ROI and ultimately build more profitable brands.

Why choose MSW Research

High Touch Consultancy

Competitive Pricing

Always Innovating

Proven Prediction

Learn more about MSW Research

Behaviorally

We are Behaviorally, The Transaction Experts. Helping you achieve the most valuable moment in marketing: when a purchase transaction occurs.

Why choose Behaviorally

Digital-First Approach

Behavioral Framework

Extensive Norms Database

Reputation & Credibility

Global Scope & Legacy

Learn more about Behaviorally

Nanuet, New York

Target Research Group

Quality full-service offering strategic, hands on product research design, execution, processing, analytical services and legal research since 1986.

Why choose Target Research Group

Partners with top Brands

33 years in business

Machine Learning Platform

Advanced Modeling

Legal Research

Learn more about Target Research Group

Clarion Research

Full service provider of qualitative, quantitative, & integrated marketing research & consumer insights. Delivering clear and actionable analysis.

Why choose Clarion Research

Deep Research Expertise

Senior Staff Involvment

Innovative Thinking

Accuracy & Clarity

NOT cookie cutter

Learn more about Clarion Research

Hartsdale , New York

Gazelle Global Research Services

Your complete research operations hub.

Why choose Gazelle Global Research Services

All methodologies

27+ years experience

Global reach

Learn more about Gazelle Global Research Services

Sago New York

Qual & Quant Solutions. Digital Qual Platforms. Facilities in key US & European Markets. Consumer, Healthcare & B2B Recruitment Specialists.

Why choose Sago New York

Global Respondent Access

Collaborative Approach

Programmatic Surveys

Digital Qual Platforms

World-Class Facilities

Learn more about Sago New York

Lawrence, Kansas

Applied Marketing Research, Inc. (Branch)

Applied offers full service marketing research using qualitative and quantitative research to improve decision-making and develop strategies.

Why choose Applied Marketing Research, Inc. (Branch)

Good value pricing

Responsive 24/7

Global research

On-Time Reporting

B2B Expertise

Learn more about Applied Marketing Research, Inc. (Branch)

London, United Kingdom

ase Market Intelligence Limited (Branch)

ase specializes in the design and implementation of qualitative and quantitative studies nationally and internationally. We offer research-based consu

Learn more about ase Market Intelligence Limited (Branch)

Advanced Focus New York - The Facility

A full-service qualitative marketing research company that stands for honesty, integrity and the highest level of professionalism.

Why choose Advanced Focus New York - The Facility

In-House Recruiting

Boutique Feel

Great Location

4 Spacious Rooms

Learn more about Advanced Focus New York - The Facility

Smarty Pants

Smarty Pants is a full-service research and consulting firm that delivers transformational insights and solutions to the world’s best marketers.

Why choose Smarty Pants

Youth & family expertise

Creative methods

Compelling deliverables

Best-in-class talent

Learn more about Smarty Pants

Askia - Automating Insight

Powerful yet easy-to-use products for CATI, CAWI, CAPI, mobile and multi-mode data collection, predictive dialing and online/ offline data analysis.

Why choose Askia - Automating Insight

Specialists in Automation

Best in class reporting

Specialists in mixed mode

Passionate about surveys

S/W for MR Professionals

Learn more about Askia - Automating Insight

Melville, New York

Recruit and Field

Nationwide Qualitative Recruiting with long time specialization in digital methodologies.

Why choose Recruit and Field

Transparency

Strategic Partnership

Dependability

Human Connection

Learn more about Recruit and Field

Matrix Research, Inc.

Innovative Qualitative + Quantitative Research & Respondent Recruiting

Why choose Matrix Research, Inc.

Small-Large Scale

20+ years in Business

Wide Industry Coverage

Expert Recruiting

Learn more about Matrix Research, Inc.

UC Translations

Survey Translations, and Focus Group Interpreting by One of New York City’s leading Language Providers Specifically for Market Research Companies

Why choose UC Translations

A decade plus experience

Insights a core specialty

Learn more about UC Translations

Advanced Focus - The Loft

The Loft is a cool, hip, alternative location designed to enhance the creative process. We also offer exclusivity; one client. . .one project!

Why choose Advanced Focus - The Loft

Creative Space

In House Recruiting

Exclusive Use

Centrally Located

Learn more about Advanced Focus - The Loft

NY, New York

CMNTY is a provider of agile research platforms supporting an interchangeably qualitative and quantitative toolset for a wide range of methodologies.

Why choose CMNTY

Agile Research Platform

Interchangeable Toolset

Not Losing Context

ROI on Budget and Time

Start within 4 Hours

Learn more about CMNTY

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Top Companies Specializing in Marketing Research in New York City, New York

The New York City metropolitan area includes companies in (but not limited to) Bronx, Brooklyn, Queens, Manhattan, Staten Island.

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New York City, NY

Market Probe International, Inc.

Provoke insights, b2b international, sis international research, inc., horowitz research, first insights, the focus room, webmd/medscape market research, cint usa, inc., fieldwork new york city, evolving insights, clarion research inc..

Kelton Global is a consumer insights and strategy consulting firm. We use quantitative and qualitative research to create customer segmentations, drive innovation, deliver brand strategy and compelling communications.

Global Brand Strategy Consulting for Missoma

Missoma is the demi-fine jewelry category pioneer in the UK, but entering the US meant fierce competition. Here’s how we helped them develop a brand strategy to shine in a crowded category and fuel international growth.

International Growth Strategy for Dollar Shave Club

We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.

Global Product Launch for Microsoft

We teamed up with Microsoft to establish a compelling narrative for a global product launch.

Brand Positioning Strategy and Customer Segmentation Strategy for Target

An updated brand positioning strategy and customer segmentation strategy to re-establish Target as the leader of chic, affordable style.

What We Do: Strategy Consulting

As a strategic partner, we work with the world’s best loved brands and disruptive startups to solve business challenges, strategy and growth. From competitive landscape analysis to innovation consulting or brand strategy, we unlock breakthrough insights about your brand, customer, and category.

How to Create a Strong Brand Identity

Communication Strategy

Our communications experts craft PR Surveys and omnibus research to position brands as thought leaders and experts in their categories.

Experience Innovation

We help teams work together to imagine, build, and optimize experiences that matter.

How We Do It: Consumer Insights

The market research tools we use to solve your business challenge. Consumer insights are at the heart of everything we do. With each project, we tap into just the right mix of research methodologies to turn challenges into opportunities and ideas into reality. From research surveys to ethnographies, customer segmentation to semiotics, we offer a full suite of services.

Qualitative Research

Uncover deeper motivations and gain a holistic understanding of your customer.

How Quantitative & Qualitative Research Can Improve Your CX

Customer Segmentation

Prioritize your customer base and transform how you do business with a clearly defined, actionable segmentation strategy.

Customer Journeys

Improve customer experience at every touchpoint with an accurate snapshot of all the ways shoppers interact with your brand.

Brand Tracking for Actionable Insights

Cultural Insights

We’re passionate about understanding culture, and its impact on human beings.

How to Write a Great Market Research RFP

Customer segmentation strategy: build market segmentations with real business impact, brand tracking: how to track brand awareness with convergent tracking, learning agenda template: create next year's insights roadmap with this free workbook.

“The customer journey completely rang true, and was absolutely validated by their feedback. Great work.”

“I’ve worked in NYC, London, the West Coast, and Chicago on both the agency and client side… and I have to say that the folks at Kelton are among the most intelligent, kind people I’ve had the chance to work with.”

- Delta Dental

“This is the best and most comprehensive piece of research ever done in this space.”

- Sterling Backcheck

We are one of the nation’s leading recruitment firms dedicated to providing clients with the insight needed to build and grow their brands.

A nationwide recruiting firm concentrated on principled and targeted consumer, business to business, and healthcare segment research.

Nationwide Database, Focus Groups/IDI’s, Website Usability, Online Bulletin Boards & Surveys, Intercepts, Product Trials and More.

Get paid... to tell us what you think!

Have you ever wanted to make money for telling people what you think?

Your opinion could help shape the appearance of a new product, change the texture of makeups and soaps, or re-word a TV commercial before it airs.

Sign up here!

“Awesome recruit in a ridiculously short field time – Bravo!”

Tara K Sr Product Manager Panasonic USA

Visit our sister company "Fleischman Field Research" based in San Francisco!

Who we work for

Probe Research Inc. has grown steadily to claim its place as a premier Market Research firm with best United States Focus Groups. Founded in 2005, the firm’s database now serves the tri-state/metropolitan area and has expanded into every major market in the United States. Our extensive databases of consumer and business-to-business respondents have propelled companies nationwide to maximize their offerings. Services Recruiting

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2020 Top 50 U.S. Market Research and Data Analytics Companies

Diane Bowers

A full ranking of the top market research and data analytics companies in the U.S. for 2020

The “2020 Top 50 U.S. Report”—formerly known as “The Gold Report”—is developed by Diane Bowers and produced in partnership with the Insights Association and Michigan State University . The report is also sponsored by the AMA, ESOMAR and the Global Research Business Network . The report includes a ranking of the top 50 companies, a breakdown of trends by Bowers , and an analysis of the market research and analytics industry  by Michael Brereton, Melanie Courtright and Reg Baker.

50. RTi Research

Founded: 1979 2019 U.S. revenue: $12.9 million Percent change from 2018: -3% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $12.9 million U.S. employees: 45

In a world awash in data, the challenge is to turn data into something meaningful, something that can be communicated simply and acted upon effectively. RTi Research meets that challenge head-on, turning data into meaning through smart research design, flawless execution and innovative storytelling. Everything the company does is aimed at helping its clients move their ideas and insights through their organizations to influence change. 

RTi has conducted research in just about every category in the U.S. and globally. Informed by 40 years of experience across categories and cultures, RTi knows what works and what doesn’t, when to leverage new technology and methods, and when traditional approaches are best.

49. Hypothesis

Founded: 2000 2019 U.S. revenue: $18.3 million Percent change from 2018: -4.7% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $18.3 million U.S. employees: 61

Hypothesis uses insights, strategy and design to help important brands do amazing things. The company specializes in tough questions that take creative, multidimensional approaches, thoughtful strategy and a broad business perspective. Hypothesis’ approach combines inventive consumer-centric qualitative research, advanced analytics, strategic thinking and data visualization. Its award-winning design team translates complex information into compelling, easy-to-understand deliverables to socialize learnings and engage teams. 

In 2018, Hypothesis added important new capabilities with the launch of Momentum, a strategy that turns insight into application with downstream marketing and implementation planning. The Momentum team has worked alongside Hypothesis consultants on strategic engagements with clients focused on brand strategy, product development, and led dozens of workshops with senior and C-level executives to socialize insights and ideate on next steps. 

In 2019, Hypothesis’ focus on growth continued with its expansion to the Midwest and establishment of its Chicago office. From this office, the company will be able to service new and current clients in the Midwest and on the East Coast.

48. Bellomy Research

Founded: 1976 2019 U.S. revenue: $21 million Percent change from 2018: 1.4% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $21 million U.S. employees: 116

Bellomy is a privately held, family-owned, full-service market intelligence company. Bellomy focuses on driving successful business outcomes through the design and delivery of solutions that yield deeper customer understanding. The company surrounds its clients’ business challenges with an unparalleled mix of knowledge and experience, marketing science and proprietary research technology. 

Bellomy’s work involves both B2C and B2B environments—with qualitative and quantitative insight solutions spanning market segmentation, customer experience and journeys (including digital user experiences), brand equity, product innovation, shopper insights, marketing optimization, social research platforms and research technology. Bellomy works with clients across a broad range of categories and industries including consumer packaged goods, financial services, automotive, retail, restaurant and hospitality, telecommunications and technology, apparel and textiles, utilities, healthcare, insurance and home improvement.

Bellomy serves as an extension of its clients’ marketing research and customer experience departments by integrating a broad set of capabilities and areas of expertise, including segmentation, customer (and digital experience), shopper insights, social research platforms, brand equity, product innovation and marketing optimization. In addition, Bellomy clients leverage SmartIDEAS, the firm’s enterprise consumer knowledge and insight platform. 

47. Edelman Intelligence

Founded: 1999 2019 U.S. revenue: $21 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: $11.5 million Percent from outside U.S.: 35.4% 2019 worldwide revenue: $32.5 million U.S. employees: 131

Edelman Intelligence (EI) is the global research and analytics consultancy of Edelman, the world’s largest global communications firm. Based in New York, with employees in 18 offices internationally, EI houses more than 200 consultants, strategists, researchers, data scientists, data visualization specialists and analysts worldwide. Its specialists are method-agnostic and leverage the best of primary and secondary research, advanced analytics and business science to solve business and communications issues for its clients. EI’s offering spans the full spectrum of client needs, from mapping the current environment and targeting key audiences, to optimizing content and measuring business impact. 

EI partners with early-stage start-ups and Fortune 100 companies alike, providing strategic research, analytics, and insights-based marketing and communications counsel for a broad range of stakeholders and scopes, including government and public affairs, corporate reputation and risk strategy, crisis and issues management, employee experience and talent advisory, executive positioning, strategic communications and public relations, marketing and branding strategy, customer experience and insights, mergers, acquisitions and market entry strategy and more.

Key accomplishments in 2019 included advancement of its Edelman Trust Management (ETM) capabilities, including an evolution of its offering focused specifically on providing guidance for measuring and building trust in brands. Developed building from its 20-plus years studying trust through the Edelman Trust Barometer and the initial iteration of ETM (which explores corporate trust), this proprietary model for brand trust measurement was created in partnership with renowned academics from Harvard Business School and INSEAD, Edelman Brand experts and external marketing thought leaders. In recent months, this model has been engineered to consider fundamental transformations to consumer/brand relationship dynamics that the COVID-19 pandemic has accelerated.

46. KS&R

Founded: 1983 2019 U.S. revenue: $21.7 million Percent change from 2018: -1.4% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 14.2% 2019 worldwide revenue: $25.3 million U.S. employees: 100

KS&R is a privately held strategic consultancy and full-service marketing research company. For nine consecutive years, KS&R has received the highest Gold Index composite score of any provider in the Prevision/Inside Research survey of marketing research buyers. This is a testament to the company’s passion for excellence and client-first business philosophy—wherein KS&R empowers its clients with timely, fact-based insights so they can make smarter decisions and be confident in their actions.

KS&R creates and executes global custom market research solutions for some of the best-known corporations in the world in more than 100 countries and 50 languages. It has extensive and diverse industry experience with particular strength in healthcare (pharma and device), technology, entercom, transportation, professional services, and retail and e-commerce. Team members often include business strategists with client-side experience and deep industry knowledge.

In 2019, KS&R leveraged its expansive network of pharmacy panels to build world-class capabilities for pharma inventory measurement and healthcare insights. Its marketing scientists have driven marked advances in pricing decision support, which have now been validated by positive in-market results. KS&R expanded its portfolio to include insights fusion across multiple channels of content (primary research, social media, web-based information, etc.). And finally, it introduced its KS&R Win-Loss program that provides actionable insights for how organizations can improve their value proposition and sales performance to close more deals.

Founded: 1911 2019 U.S. revenue: $22.7 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $22.7 million U.S. employees: 78

NAXION guides strategic business decisions globally in healthcare, information technology, financial services, energy, heavy equipment and other B2B markets, drawing on depth of marketing experience in key verticals and skilled application of sophisticated and inventive methodologies. The firm’s NAscence Group helps life science innovators develop commercialization strategy through clinical trials design and selection of target indications, forecasting, brand planning and other research-based consulting services.

Engagements routinely include market segmentation, opportunity assessment and innovation, demand forecasting and pricing, positioning, brand health, market monitoring and lifecycle management. The firm deploys multiple data streams including primary research (qualitative and quantitative), secondary data, customer databases and other complex datasets to develop an integrative perspective on business problems. The firm also builds custom panels for B2B markets.

Project leaders with sector experience and research proficiency are supported by in-house methodologists and a wide portfolio of advanced analytic tools, including proprietary modeling services and software, all of them highly customized. The firm continues to invest significant resources in intellectual capital to enhance enterprise decision support with cutting-edge methods, including specialized “small data” choice models, new predictive techniques using big data and brand-customized text analytics. Its Farsight suite supports the building of highly dynamic models capable of producing forecasts for complex market scenarios, including paradigm-shift technologies, and gives market monitoring programs a forward-looking perspective that guides timely market interventions. Other services include litigation and regulatory support, often involving expert testimony in cases involving trademark confusion, deceptive advertising and brand equity. NAXION’s strong commitment to operational excellence is reflected in ISO certification and in-house operations capabilities to deliver exceptional levels of quality control. 

Founded: 1991 2019 U.S. revenue: $24.2 million Percent change from 2018: -3.6% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $25.4 million U.S. employees: 144

Gongos is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy and customer experience groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else.

From product innovation to portfolio management, customer experience to consumer journeys, pricing strategies to marketing optimization, and trend analysis to predictive modeling, Gongos provides both outside-in and inside-out approaches across organizations to drive greater customer attraction, retention and lifetime value.

Gongos further serves as a translator to help cross-functional teams fuel the competency to gain and apply consumer wisdom, transform decisions into action and navigate organizational change. Coalescing enterprise data with primary research and curating insights for multiple audiences further empowers stakeholders to achieve greater ROI by ensuring information is designed to influence actions and behaviors from executives to the frontline. 

Gongos’ consultative tools stem from change management principles that help organizations navigate the transformation often necessary to create a more outside-in perspective as they reorient around the customer. Gongos’ approaches to engage multiple audiences include communication strategies and tactics grounded in frameworks such as its adoption-to-advocacy model and human-centered design.

43. Maru/Matchbox **

Founded: 2016 2019 U.S. revenue: $28 million Percent change from 2018: 3.7% 2019 non-U.S. revenue: $14 million Percent from outside U.S.: 33.3% 2019 worldwide revenue: $42 million U.S. employees: 150

Maru/Matchbox began disrupting the market research industry in 2000. Powered by proprietary technology, its expert teams are deeply invested in key sectors of the economy, including consumer goods and services, financial services, retail, technology, healthcare, public services, and media and entertainment. Maru/Marchbox provides organizations with the tools and insights to connect with the people that matter most, so they can build and maintain a competitive advantage. 

In 2019, Maru/Matchbox released a series of innovative research solutions. 

• Digital Media Measurement is a campaign evaluation approach that enables clients to better understand how content, channels and brands interact to deliver effective communication. 
• Creative Insight measures people’s implicit and explicit responses to advertising, giving clients a complete picture of how their ad is working. It is designed to evaluate any type of ad or brand communication, across all channels, with best-in-class benchmarks.
• Lissted analyzes how members of communities relevant to clients react to content, tweets and even websites. 
• Brand Emotion utilizes visual semiotics to identify and leverage the emotional profile of a brand. 

Maru/Matchbox continues to demonstrate innovation and thought leadership through relentless publication of articles and whitepapers.

42. Chadwick Martin Bailey (CMB)

Founded: 1984 2019 U.S. revenue: $28.7 million Percent change from 2018: 20.6% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $28.7 million U.S. employees: 90

CMB is a research and strategy firm, helping the world’s leading brands engage, innovate and grow amid deep disruption. The company leverages the best of advanced analytics, consumer psychology and market strategy to tackle critical business initiatives, including market identification, segmentation, brand health, loyalty and advocacy, and product and service development.

For more than 35 years, CMB has helped the most successful brands and their executives give voice to their market through a relentless business decision focus, creative problem-solving and storytelling, deeply consultative approach and flawless execution. With dedicated financial services, media and entertainment, tech and telecom, retail and healthcare practices, CMB’s expert teams understand the complex and evolving technological, social, cultural and economic forces that drive disruption and create opportunity.

In 2020, CMB continued its growth trajectory, including building expertise in gaming and digital platforms and expanding its qualitative and advanced analytics teams. A thought leader in the application of consumer psychology to real world business issues, CMB conducted self-funded research among tens of thousands of consumers to capture the four core benefits that motivate decision-making—identity, emotion, social and functional—providing an in-depth look at more than 80 global brands. Further self-funded research explored the accelerating journey and path to purchase of today’s gamers.

41. Screen Engine/ASI

Founded: 2010 2019 U.S. revenue: $33 million Percent change from 2018: 10% 2019 non-U.S. revenue: $1.9 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $34.9 million U.S. employees: 132

Screen Engine/ASI is a research-based consumer insights firm that stands for delivering its entertainment and media clients actionable insights and recommendations, not simply data. SE/ASI strives to help clients mitigate risk and maximize the potential for success. Through its Motion Picture and TV Groups, SE/ASI works across all distribution platforms for both domestic and internationally produced content. 

The company is centered on assessing the “abilities” of content as it migrates from the earliest stages of development through multi-channel distribution. The Motion Picture Group is the leader in traditional and digital in theater and online recruited audience screenings. Offerings also include PostTrak, a syndicated domestic and international in-theater exit poll, and ScreenExperts, an early assessment of critical response, creative ad testing, positioning and brand studies, custom work, and location-based and online focus group research. A cross-platform team within this group works with home entertainment, over-the-top and gaming clients. 

The TV group is the leader in location-based ViewTrac dial testing of pilots, programs and ongoing series and conducts online dial testing as well. Other offerings include location-based and online focus groups, promo testing, positioning and brand studies, and a variety of custom studies including custom trackers. SE/ASI syndicates Tracktion trackers including a TV tracker, a theatrical movie tracker, a home entertainment tracker and a premium video-on-demand tracker. All groups work in the company’s media lab equipped for biometric and new technology research. When appropriate, SE/ASI engages in advanced analytics techniques including, but not limited to, segmentation, conjoint, maxdiff and TURF analysis. 

40. MarketVision Research

Founded: 1983 2019 U.S. revenue: $33.2 million Percent change from 2018: 2.5% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $33.2 million U.S. employees: 140

MarketVision Research is a full-service marketing research firm, providing clients with actionable insights about their markets, customers, brands and products. Research areas of focus include product and portfolio development, pricing, branding, segmentation and customer experience. The company offers a full suite of quantitative and qualitative research capabilities and works across industry groups. These include:

• Optimization and discrete choice modeling as it applies to product and service development, branding, packaging and pricing.
• Online communities that are managed and developed entirely in-house with a focus on improving participant engagement and with additional support for mobile participation.
• Hybrid research, which uses 20 in-house moderators, along with marketing science professionals and global project managers, to facilitate qualitative and quantitative research seamlessly.

39. The Link Group

Founded: 1994 2019 U.S. revenue: $34.2 million Percent change from 2018: 23.9% 2019 non-U.S. revenue: $0.3 million Percent from outside U.S.: 0.9% 2019 worldwide revenue: $34.5 million U.S. employees: 85

The Link Group executes research for Fortune 500 firms in the healthcare, retail, CPG and finance industries across both qualitative and quantitative methodologies and around the globe. TLG attributes its success to its core business philosophy: smarter research and better service. Its commitment to smarter research has allowed the company to take a creative, custom approach to its clients’ business needs that results in actionable and insightful reports. TLG delivers better service by maintaining a consistent research team across projects, allowing the team to anticipate and respond to client needs. This business philosophy has resulted in 99% of revenue coming from repeat clients.

This past year, TLG has continued to hone its research approaches to help elevate traditional research methods. For its messaging and positioning work, TLG developed a framework that triangulates quantitative survey data to determine how well messaging concepts will activate, communicate and engage the customer. In its segmentation studies, TLG blends science and art to create models that align with the client’s brand strategic vision by creating differences that are meaningful and actionable from a marketing perspective. TLG has leveraged its knowledge of behavioral economics to develop a validated, proprietary quantitative methodology—LinkEQ—that allows the company to reveal latent emotional associations.

Founded: 1983 2019 U.S. revenue: $34.3 million Percent change from 2018: -1.2% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 3.4% 2019 worldwide revenue: $35.5 million U.S. employees: 233

SSRS is a full-service market and survey research firm led by a core of dedicated professionals with advanced degrees in the social sciences. 

SSRS surveys support numerous media and academic partners looking to report on public attitudes and beliefs about a wide range of salient issues such as elections and public policy. SSRS is the polling partner for CNN, and conducts public opinion polling for ABC News, The Washington Post, Politico and CBS News. 

Beyond national polls, SSRS regularly conducts research at a state level, and among subpopulations such as Latinos and political partisans, and specializes in reaching hard-to-reach and low-incidence populations. SSRS has extensive experience in public policy, public affairs and health policy research. Since the Affordable Care Act was signed into law, SSRS has completed numerous studies surrounding its implementation and assessing Americans’ attitudes and experiences with the law. 

Since 2016, SSRS conducts the monthly Kaiser Family Foundation Health Tracking Poll. SSRS is well-known for its weekly telephone Omnibus poll. The firm also offers the SSRS Opinion Panel, which allows clients to conduct probabilistic surveys quickly at low cost. The SSRS/Luker on Trends Sports Poll is the first and longest-running tracking study focusing on sports in the U.S. 

37. BVA Group **

Founded: 1970 2019 U.S. revenue: $36 million Percent change from 2018: 2.6% 2019 non-U.S. revenue: $147 million Percent from outside U.S.: 80.3% 2019 worldwide revenue: $183 million U.S. employees: 120

BVA Group is a fast-growing research and consulting firm, an expert in behavioral science, ranked in the top 20 worldwide agencies. BVA brings data to life and converts deep understanding of customers and citizens into behavior change strategies. BVA operates both for public and private clients with methodologies fueled by data science and behavioral science. 

Its FMCG specialist—PRS IN VIVO—is a global leader in packaging and shopper research. PRS IN VIVO helps consumer marketers to succeed through: 

• In-store and online studies to better understand shopper behavior, in both physical and e-commerce shopping contexts.
• Qualitative studies to develop, screen and refine new product, packaging and merchandising concepts.
• Quantitative studies to pre-test and quantify new packaging, merchandising and display systems (for physical stores and e-commerce).
• Volume forecasting and product testing for both innovations and brand restages.
• “Nudge” initiatives to facilitate behavioral change, create new consumer habits and drive category growth. 

BVA Group is a European leader in customer experience research. More than 100 leading brands use BVA’s behavioral insights to provide seamless shopper journeys and design successful new products and services, including solutions from its multi-awarded Global Nudge-Unit.

36. radius | illumination

Founded: 1960 2019 U.S. revenue: $42 million Percent change from 2018: — 2019 non-U.S. revenue: $1 million Percent from outside U.S.: 2.3% 2019 worldwide revenue: $43 million U.S. employees: 127

Radius│illumination is the product of a merger between Radius Global Market Research and Illumination Research in 2018. Together, it’s one of the largest independent custom insights providers in the world. Its focus is on guiding brands at critical points along their growth journey, tackling issues such as identifying compelling innovations, creating relevant customer segmentations and developing strategies for deeper loyalty and engagement.

Radius | illumination partners with Fortune 500 leaders as well as challenger, disruptor and emerging brands in the U.S., Europe, Asia and the Middle East. Its top sectors include financial services, personal care, healthcare and pharmaceuticals, technology, home improvement and durables, media and entertainment, packaged foods, beverage, retail and transportation.

Its 2020 initiatives to fuel brand growth for its clients include:

• Provide agile and robust solutions such as InnovationSprint to accelerate new product and service development.
• Increase its information design capabilities so clients can easily take action on the results.
• Focus on driving deeper insights by combining its advanced analytics strength with immersive customer understanding in its designs.
• Expand solutions through the integration of new technologies and behavioral approaches.

35. Market Force **

Founded: 2005 2019 U.S. revenue: $50 million Percent change from 2018: 2% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 12.3% 2019 worldwide revenue: $57 million U.S. employees: 375

Market Force Information provides location-level customer experience management solutions to protect clients’ brand reputation, delight their customers and make them more money. 

Market Force operates at scale across the globe. Each month, the company:

• Completes more than 100,000 mystery shops.
• Collects, processes and analyzes millions of employee and customer experience surveys.
• Manages more than 100,000 inbound calls to its contact center.
• Hosts more than 1 million user logins on its KnowledgeForce reporting platform.

Market Force’s multi-location solutions provide a robust framework for measuring and improving operational excellence, customer experience and financial KPIs. Measurement channels include mystery shopping, customer experience surveys, contact center calls, social media and employee engagement surveys via the KnowledgeForce technology platform and Eyes:On mobile app. Market Force employs predictive analytics to determine what matters most and the ROI for investing in improvements. The firm takes a dual-headed approach to market research services (e.g., customer segmentation, attitude trial and usage studies and custom research projects) and strategic advisory services to design and implement effective measurement systems and improve performance.

Founded: 1991 2019 U.S. revenue: $52 million Percent change from 2018: 4% 2019 non-U.S. revenue: $6 million Percent from outside U.S.: 10.3% 2019 worldwide revenue: $58 million U.S. employees: 400

As a leading customer experience management firm, SMG helps clients get smarter about their customers and employees to drive changes that boost customer loyalty and improve business performance. SMG combines technology and services to collect, analyze and share feedback and behavioral data, so it’s easier for clients to deliver and activate customer insights across their enterprise.

SMG partners with more than 350 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster and outperform competitors. SMG is a technology-enabled research firm with a global footprint—evaluating more than 150 million surveys annually, in 50 languages across 125 countries. 

Strategic solutions include omniCXTM, Brand Research and Employee Engagement. SMG’s omniCX solution uses multiple research methodologies in capturing solicited and unsolicited consumer feedback across in-store, online, contact center and social channels. Results are aggregated and reported via smg360TM—a real-time, role-based reporting platform providing access to all customer and related data. 

SMG’s research professionals partner with clients to derive business-changing insights. Within Brand Research, SMG offers traditional brand tracking as well as access to dynamic customer and competitor data through market intelligence tool BrandGeek. Fueled by SurveyMini—SMG’s location-based mobile research app—BrandGeek contains consumer feedback and behavioral data relating to more than 4,500 brands across more than 500,000 locations.

33. Hanover Research

Founded: 2003 2019 U.S. revenue: $52.7 million Percent change from 2018: 14.1% 2019 non-U.S. revenue: $2.6 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $55.3 million U.S. employees: 358

Hanover Research is a brain trust designed to level the information playing field. Hanover is made up of hundreds of researchers who support thousands of organizational decisions every year. One of the industry’s fastest-growing companies, Hanover attributes this market success to its unique positioning as the only firm that provides tailored research through an annual, fixed-fee model. 

Hanover serves more than 1,000 organizations and companies worldwide from established global organizations, to emerging companies to educational institutions. Hanover’s research informs decisions at any level and across any department capitalizing on the exposure to myriad industries and challenges. 

Founded in 2003, Hanover operates on an annual fixed-fee model, and partnership provides its clients with access to a team of high-caliber researchers, survey experts, analysts and statisticians with diverse skills in market research, information services and analytics. There is no limit on the type of challenge that can be asked for on the quantitative and qualitative approaches Hanover uses to deliver solutions—most of which are very difficult to replicate internally.

Hanover’s custom research services include:

• Secondary research: market segmentation and evaluation; labor and demographic trends and forecasts; vendor and product reviews; best practices reports. 
• Survey: survey design, administration and analysis; open-ended response coding. 
• Qualitative primary research: focus group design and administration; in-depth interview design, outreach, administration and analysis. 
• Data analysis: data segmentation and mining; conjoint analysis; linear regression; descriptive and predictive analytics; data forecasting and modeling. 

32. Directions Research

Founded: 1988 2019 U.S. revenue: $54.2 million Percent change from 2018: 17.8% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $54.2 million U.S. employees: 181

Independently recognized as one of the leading business decision insight firms in the nation, Directions Research combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues. Directions and SEEK routinely combine primary and connected data from multiple sources to create holistic and actionable analytic stories for their clients. Through digital dashboards, infographics, written reports and other unique visualizations, the firm communicates its knowledge in a manner that is right for today’s leaders. 

Directions and SEEK excel in innovation, optimization, customer and brand experience, brand strategy, strategic business intelligence and visualization across a wide range of industries. The firm offers B2C and B2B services globally, surveying audiences using a broad selection of data collection techniques and combining those insights with existing client knowledge. Directions’ and SEEK’s staff have an excellent mix of client- and supplier-side experience. The organization allows senior researchers to work with clients on a day-to-day basis.

SEEK (acquired in 2018) is a qualitative insight and innovation consultancy, operating as an independent but connected division of Directions. SEEK empathically connects brands with the humans they serve, transforming the brand-to-consumer relationship into a human-to-human one. The SEEK approach builds brand advocacy for clients with the human-centric approach to innovation, activating empathy as an innate problem-solving capability.

31. Fors Marsh Group (FMG) *

Founded: 2002 2019 U.S. revenue: $57.5 million Percent change from 2018: 22.1% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $57.5 million U.S. employees: 263

FMG applies behavioral and data science to improve organizational processes, business solutions and customer experiences. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy and consumer. 

FMG’s work for its clients wins industry and federal awards. FMG has been named as a top market research company by GreenBook and the American Advertising Federation and has been named to the American Marketing Association’s list of top market research companies in the U.S. for five consecutive years. FMG was also a finalist for the American Council for Technology and Industry Advisory Council’s Igniting Innovation 2018 award for creating an innovative e-learning program that improved program awareness and usability for the General Services Administration’s Center for Acquisition Professional Excellence. 

For 2019 and beyond, FMG is focused on continuing this momentum and expanding in important areas. In its human capital practice, FMG is furthering its work in the cybersecurity industry to help the Department of Defense attract top cyber talent and to protect the nation’s infrastructure. FMG is also expanding its efforts in public service recruiting through new partnerships with the U.S. Army, U.S. National Guard and AmeriCorps. The company is proud that its partnership with these institutions will help shape the future of the U.S. For its health division, FMG is leveraging its deep experience in health communications to fight the opioid crisis by reducing stigma and removing barriers that victims face in receiving help—potentially one of the biggest challenges facing America today. 

30. National Research Group (NRG) **

Founded: 1978 2019 U.S. revenue: $59 million Percent change from 2018: 1.7% 2019 non-U.S. revenue: $4 million Percent from outside U.S.: 6.3% 2019 worldwide revenue: $63 million U.S. employees: 200

National Research Group, acquired by Stagwell Media from Nielsen in 2015, is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to NRG for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers bold insights for storytellers everywhere. 

Some agencies specialize in qual, others focus on quant—but NRG connects the two disciplines with hybrid teams expert in both modalities. The company is a one-stop, custom consultancy that tailors its approach to solve clients’ biggest challenges. 

The foundation of NRG’s qualitative work is a team of passionate, subject matter experts who connect deeply with consumers in any environment. NRG uses qual to discover the subconscious drivers that fuel our quantitative truths. Its quantitative work is anchored in sophisticated techniques with a focus on agility, creativity and rigor. NRG is method-agnostic and works collaboratively with its clients to solve complex problems in a simple way.

29. Cello Health * **

Founded: 2004 2019 U.S. revenue: $64.5 million Percent change from 2018: 23.3% 2019 non-U.S. revenue: $58.5 million Percent from outside U.S.: 47.6% 2019 worldwide revenue: $123 million U.S. employees: 260

Cello Health consists of four global capabilities that enable the company to offer best-in-class services and an integrated partnership approach to its clients. This unique mix of capabilities, combined with its collaborative approach, results in a unique fusion of expertise, providing powerful advisory and implementation solutions.

• Cello Health Insight is a global marketing research company, providing business intelligence to the healthcare and pharmaceutical sectors. Cello Health Insight specializes in getting to the heart of its clients’ questions, using a large pool of creative and academic resources and providing design of materials and deliverables through a hand-picked project team—selected to best meet the needs of each individual project.
• Cello Health Consulting is the strategic consulting arm of Cello Health, focused on delivering business results by unlocking the potential within organizations, people, assets and brands. Cello Health Consulting works alongside clients to create practical solutions that ensure buy-in and build relationships. 
• Cello Health Communications combines science, strategy and creativity to unlock the potential of brands and assets. Its services underpin differentiated positioning and deliver brand optimization, focusing on multiple areas of development and launch, through commercial maturity.
• Cello Signal is a full-service digital capability bringing impactful messages alive in communications campaigns, content and film.

28. Macromill Group **

Founded: 2000 2019 U.S. revenue: $68.5 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $260 million Percent from outside U.S.: 79.1% 2019 worldwide revenue: $328.5 million U.S. employees: 275

Macromill Group is a rapidly growing global market research and digital marketing solutions provider bringing together the collective power of its specialist companies to provide innovative data and insights that drive clients’ smarter decisions. Macromill’s industry-leading digital research solutions deliver rapid and cost-effective solutions to the challenges businesses face today. 

The group’s leading business units are Macromill and MetrixLab. Macromill stands at the forefront of innovation, delivering unique marketing solutions. It offers exclusive access to the highest-quality online panels with more than 2 million members. Using its self-developed platform AIRs, Macromill provides full-service online research including automated survey creation and completion, data tabulation and analysis. Today, its business portfolio includes services such as offline quantitative research, mobile research, point-of-service database research (QPR), digital marketing (Accessmill), a DIY survey platform (Questant) and more. 

Metrixlab turns data from online surveys, social media, mobile devices and enterprise systems into valuable business information and actionable consumer insights. This helps leading companies drive product innovation, brand engagement and customer value. Owned and group panels provide expansive access to global respondents in mature and emerging markets. Its teams deliver strategic and tactical decision support by pushing the boundaries of data analysis innovation, combining cutting-edge technology with data science and proven marketing research methodologies. Clients across the globe rely on the company’s hyper-efficient data and insights ecosystem to deliver fast and affordable results.

27. C Space **

Founded: 1999 2019 U.S. revenue: $70 million Percent change from 2018: 2.9% 2019 non-U.S. revenue: $18 million Percent from outside U.S.: 20.5% 2019 worldwide revenue: $88 million U.S. employees: 354

C Space, part of the Interbrand Group, is a global customer agency that marries art and science to create rapid customer insight and business change. 

C Space works with some of the world’s best-known brands—such as Walmart, Samsung, IKEA and more—to build customers into the ways companies work and deliver on customer-inspired growth. By building real, ongoing relationships with customers—online and in-person—brands can stay relevant, deliver superior experiences, launch successful products and build loyalty. Through its “customer as a service” approach of research, consulting and communications, C Space helps businesses minimize risk and maximize growth.

The company integrates customers into the ways its clients work. By bringing stakeholders together around the customer, C Space’s clients create greater clarity and alignment in the actions that will most effectively drive customer growth.

C Space’s customized programs are tailored based on specific business needs and include private online communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. C Space continues to invest in its people, existing capabilities like data and analytics, as well as new initiatives.

26. Engine Insights**

Founded: 2004 2019 U.S. revenue: $71 million Percent change from 2018: 4.4% 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 38.3% 2019 worldwide revenue: $115 million U.S. employees: 240

Engine is a new kind of data-driven marketing solutions company. Powered by data, driven by results and guided by people, Engine helps its clients make connections that count—leading to bottom-line growth, an inspired workplace and business transformation. 

Engine Insights (formerly ORC International) connects traditional market research with cutting-edge products to deliver clients a 360-degree view of their customers, employees and markets. Engine’s extended suite of solutions and products are designed to support business growth, from helping clients understand and outperform the competition to operationalizing both survey and behavioral data to identify, attract, engage and retain their audiences.

Engine Insights’ client services and products include custom research and omnibus surveys; customer experience, customer retention and brand engagement studies; and data management and data analytics. 

These services help clients:

• Think beyond products and services to drive business revenue.
• Use insights to inform more relevant messaging and creative.
• Get a complete 360-degree view of their customers.
• Segment audiences for better targeting.
• Develop the perfect product and take it to market.
• Create unique experiences that engage their customers and keep them loyal for a lifetime.
• Build an internal culture that attracts, retains and engages the best talent.

Founded: 1931 2019 U.S. revenue: $71.1 million Percent change from 2018: 9% 2019 non-U.S. revenue: $6.9 million Percent from outside U.S.: 8.8% 2019 worldwide revenue: $78 million U.S. employees: 253

Since 1931, Burke has consistently redefined expectations in the marketing research industry. From segmentation to customer engagement programs, product innovation and brand tracking, Burke prides itself on designing and executing objectives-driven quantitative and qualitative research. Working across a variety of industries, Burke helps its clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile to integrated strategic decision support.

Today, Burke continues to push the boundaries of what marketing research can be, seamlessly uniting research, strategy and education. Backed by Seed Strategy—its strategic consulting subsidiary—Burke has the capabilities to support its clients throughout every phase of the product or service life cycle, with expertise in strategy, innovation, branding and marketing. In addition, Burke provides comprehensive training on research fundamentals and best practices through the Burke Institute—its dedicated education division and the industry’s leader in research and insights training. Wherever its clients find themselves on the path to success, Burke is uniquely equipped to help them move forward with clarity, confidence and purpose.

Continuing its long tradition of research innovation, Burke recently unveiled two new offerings: Geode|AI, an integrated insights system that analyzes multiple data sources to uncover patterns, relationships and critical insights that are often hidden; and Quantiment, a robust machine-learning solution that jointly extracts richer insights from structured and unstructured data.

24. YouGov *

Founded: 2000 2019 U.S. revenue: $76.8 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $107.5 million Percent from outside U.S.: 58.3% 2019 worldwide revenue: $184.3 million U.S. employees: 212

YouGov is a global provider of analysis and data generated by consumer panels in 42 markets. Its core offering of opinion data is derived from the proprietary YouGov Global Panel of more than 9 million people. The YouGov Global Panel provides the company with thousands of data points on consumer attitudes, opinions and behavior. YouGov captures these streams of data in the YouGov Cube, its unique connected data library that holds more than 10 years of historic single-source data. In 2019, YouGov panelists completed more than 25 million surveys.

YouGov’s data-led offering supports and improves a wide spectrum of marketing activities of a customer base, including media owners, brands and media agencies. YouGov works with some of the world’s most recognized brands.

Its syndicated data products include the daily brand perception tracker, YouGov BrandIndex and the media planning and segmentation tool YouGov Profiles. Its market-leading YouGov RealTime service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. YouGov’s Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet users’ specific requirements. YouGov data is delivered through Crunch, the most advanced analytics tool for research data, combining fast processing with drag-and-drop simplicity. YouGov has a strong record for data accuracy and innovation. 

23. Phoenix Marketing International

Founded: 1999 2019 U.S. revenue: $77 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $4.5 million Percent from outside U.S.: 5.5% 2019 worldwide revenue: $81.5 million U.S. employees: 343

Global advertising and brand specialist Phoenix Marketing International operates in all major industries, utilizing modern technology, innovative research techniques and customized approaches to help clients elevate their brand, refine their communications and optimize their customer experience. 

With the launch of Phoenix’s AdPi Brand Effect Platform, clients now have access to continuous advertising measurement and performance improvement insights through a single platform, providing the ability to analyze their campaigns at any stage in the advertising life cycle, and the flexibility to draw upon each piece as needed. Through more than 20 years of experience and testing thousands of ads per month, Phoenix developed 19 category-specific ad measurement models that uncover the drivers and creative attributes that explain the “whys” behind an ad’s creative performance, with forward-looking estimates for ad memorability and brand linkage.

Phoenix continues to evolve its CX solution, launching Competitive Customer Experience, a measurement of how consumers perceive their overall experience with a brand, including key touchpoints along the journey. Grounding recent experiences with a client’s brand, competitor brands and non-categorical benchmarking, Phoenix is able to evaluate brand opinion, understand what drives great CX outside of the category, focus on emotional drivers of brand CX, and provide an external view of culture, consistency and brand promises.

22. Concentrix **

Founded: 1983 2019 U.S. revenue: $95 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $130 million Percent from outside U.S.: 57.8% 2019 worldwide revenue: $225 million U.S. employees: 253

Concentrix is a wholly owned subsidiary of SYNNEX Corp., specializing in technology-enabled customer engagement and improving business performance for clients around the world. With more than 225,000 staff in more than 40 countries, Concentrix provides services to clients in 10 industry verticals: automotive, banking and financial services, insurance, healthcare, technology, consumer electronics, media and communications, retail and e-commerce, travel and transportation, energy and the public sector. 

The Concentrix Voice of the Customer solution combines technology with experience management services provided by its in-house team of hundreds of CX professionals. 

Powered by analytic tools and artificial intelligence, its customer feedback platform ConcentrixCX helps companies listen, analyze and act on omnichannel customer feedback at any point in the customer journey, at scale. Features include data capture and integration, real-time reporting and analytics, and coaching and employee engagement tools. Concentrix continues to invest in enhanced platform functionality—for example, multi-source data expansion of its proprietary text analytics engine, including structured and unstructured customer feedback sources such as surveys, social, messaging, complaints and email. New digital data collection capabilities include a conversational feedback bot and embedded micro-journey surveys. 

Concentrix experience management services range from program management to strategic advisory services and are custom tailored to free clients’ internal teams to focus on transformational impact. Its CX experts specialize in quantitative and qualitative techniques, delivering data-driven insights through solutions such as survey design, relational loyalty research, CX journey analytics, digital channel optimization, customer segmentation, customer effort assessment and integrated CX analytics.

21. Escalent

Founded: 1975 2019 U.S. revenue: $97.1 million Percent change from 2018: -3.4% 2019 non-U.S. revenue: $5.5 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $102.6 million U.S. employees: 352

Escalent is a human behavior and analytics firm specializing in industries facing disruption. The company transforms data and insights into an understanding of what drives human behavior, and it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. 

Escalent specializes in automotive and mobility, consumer and retail, energy, financial services, health, technology and telecommunications. Focusing on select industries allows Escalent to function as a trusted business partner who knows the challenges its clients face and understands how to engage their most valuable audiences. 

Escalent has three centers of excellence: Qualitative Research combines emerging technologies, anthropology and ethnography to tap into human insights that reveal real needs and potential; Marketing & Data Sciences combine survey, behavioral, transactional and third-party data to solve tough research challenges; and Insight Communities provides private, online platforms for brands to engage with groups of stakeholders to quickly and easily draw insights.

20. dunnhumby **

Founded: 2001 2019 U.S. revenue: $100 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 77% 2019 worldwide revenue: $435 million U.S. employees: 230

Dunnhumby is a customer science company that analyzes data and applies insights for almost 1 billion shoppers across the globe to create personalized customer experiences in digital, mobile and retail environments. Its strategic process, proprietary insights and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. Dunnhumby uses data and science to understand customers, then applies that insight to create personalized experiences that build lasting emotional connections with retailers and brands. It’s a strategy that demonstrates when companies know and treat their customers better than the competition, they earn more than their loyalty—they earn a competitive advantage.

Dunnhumby was established in the U.S. to help retailers and manufacturers put the customer at the heart of their business decisions. Analyzing data from millions of customers across the country, dunnhumby enables clients to use this insight to deliver a better shopping experiences and more relevant marketing to their customers.

By putting best customers at the center of every decision, dunnhumby’s approach delivers measurable value, competitive edge and even more customer data to fuel ongoing optimization, setting clients up for long-term success.

Dunnhumby serves a prestigious list of retailers and manufacturers in grocery, consumer goods, health, beauty, personal care, food service, apparel and advertising, among others. Clients include Tesco, Procter & Gamble, Coca-Cola, Macy’s and PepsiCo.

19. Informa Financial Intelligence**

Founded: 2016 2019 U.S. revenue: $107 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $36 million Percent from outside U.S.: 25.2% 2019 worldwide revenue: $143 million U.S. employees: 500

Informa Financial Intelligence is a leading provider of business intelligence, market research and expert analysis to the financial industry. The world’s top global financial institutions and banks look to Informa Financial Intelligence for its authority, precision and forward-focused analysis. 

Informa Financial Intelligence consists of key research, analysis and industry experts, such as Informa Research Services, EPFR Global, Informa Global Markets, iMoneyNet, Informa Investment Solutions, eBenchmarkers and Mapa Research.

Informa Financial Intelligence provides fund and wealth managers, traders, insurers, analysts, and investment and retail bankers with the intelligent advantage to make informed decisions, understand past trends, forecast future performance, drive profitability and increase returns.

Because of their strong background in the financial industry, the research teams of Informa Financial Intelligence are highly qualified to help financial institutions with their market research needs. Informa’s researchers are experts in benchmarking studies, competitive intelligence, new product development and usability testing, customer and member satisfaction and loyalty research, brand and advertising awareness research, and mystery shopping services for sales and service quality evaluation, legal and match pair testing, compliance, discrimination and misleading sales practices testing. Informa is considered a leader in the use of market research to limit the risk associated with allegations of discrimination, UDAAP (unfair, deceptive, or abusive acts or practices), predatory lending and misleading sales practices.

18. NRC Health

Founded: 1991 2019 U.S. revenue: $113 million Percent change from 2018: 10.8% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 3.1% 2019 worldwide revenue: $128 million U.S. employees: 448

NRC Health (formerly National Research Corp.) has helped healthcare organizations illuminate and improve the moments that matter to patients, residents, physicians, nurses and staff for more than 38 years. The company offers performance measurement and improvement services to hospitals, healthcare systems, physicians, health plans, senior care organizations, home health agencies and other healthcare organizations. 

NRC Health solutions help organizations stay at the forefront of healthcare by understanding the totality of healthcare consumer and staff experiences. Primary solutions include: 

• Experience solutions capture personal experiences, while delivering insights to power a new benchmark: n=1. Developing a longitudinal profile of customers’ healthcare wants and needs allows for organizational improvement, increased provider and staff engagement, loyal relationships and personal well-being. 
• The Loyalty Index, composed of seven aspects that combine to provide a 360-degree view of healthcare consumer loyalty—a single, trackable metric to identify emerging trends in consumer behavior and benchmark against peers. 
• Market Insights is a large U.S. consumer database that gives partners access to the opinions of 310,000 healthcare consumers in 300 markets, and access to resources to better understand target audiences and gauge consumer response to communications.
• The Transparency solution calculates star ratings from existing patient, resident and family survey data, and publishes those ratings to organizations’ websites. 
• The Governance Institute supports the efforts of healthcare boards across the nation—to lead stronger organizations and build healthier communities. NRC Health partners with organizations to improve governance efficiency and effective decision-making by providing trusted, independent information, tools and resources to board members, executives and physician leaders. 

17. MaritzCX **

Founded: 1973 2019 U.S. revenue: $118 million Percent change from 2018: — 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 27.2% 2019 worldwide revenue: $162 million U.S. employees: 600

MaritzCX is a software and research company that focuses on customer experience management for big business. The company offers a unique combination of award-winning CX software, industry-leading data and research science, deep vertical market expertise and managed program services. MaritzCX provides a full-service professional CX approach designed to continuously improve the customer experience across an enterprise’s customers, employees, prospects and partners. 

MaritzCX’s research insights include its leading CXStandards competitive benchmarking research that delivers quarterly benchmarks for 55 CX categories across 16 industries. Its CXEvolution study of more than 10,000 practitioners’ feedback informed large enterprises of their CX gaps. 

The company’s focus is to leverage the MaritzCX platform, its industry-leading studies and research services to drive more meaningful experiences between its clients and their customers by adding product and research services and continued thought leadership in the CX market. In addition, MaritzCX has received CMS-certification for HCAHPS surveys, becoming the industry’s first CX platform company to offer an inclusive CX-based patient experience platform.

MaritzCX specializes in solutions for key industries, including automotive, financial services, retail, technology, B2B and more. Its global reach includes more than 900 full-time employees and 800-plus part-time or contract employees in 19 offices around the world. MaritzCX provides solutions to more than 500 clients and 1.6 million users who speak 72 languages in 100 countries. MaritzCX is committed to being its clients’ customer experience research partners.

In March 2020, InMoment acquired MaritzCX.

16. DRG (Decision Resources Group) **

Founded: 1990 2019 U.S. revenue: $140 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $53 million Percent from outside U.S.: 27.5% 2019 worldwide revenue: $193 million U.S. employees: 399

DRG, the Health Science & Analytics Division of Piramal Enterprises, is a global information and technology services company that provides proprietary data and solutions to the healthcare industry. DRG has brought together best-in-class companies to provide end-to-end solutions to complex challenges in healthcare. DRG reframes these challenges, enabling its customers to see the opportunities. Pharmaceutical, biotechnology, medical technology and managed care companies rely on this analysis and data to make informed decisions critical to their success.

Framing the current status and future trends in target healthcare markets using data, primary research and secondary research is a core competency of DRG. Product offerings include high‐value analytics, syndicated research, proprietary databases, decision support tools and advisory services.

DRG has a number of key specialties, including syndicated research focused on new therapeutic opportunities; portfolio planning, changing industry dynamics and global treatment patterns; insights and data on physician and consumer healthcare e‐marketing; and proprietary databases and analytics covering more than 90% of the U.S. managed care markets. 

15. Wood Mackenzie **

Founded: 1973 2019 U.S. revenue: $150 million Percent change from 2018: 3.4% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 69.1% 2019 worldwide revenue: $485 million U.S. employees: 337

Wood Mackenzie, a Verisk business, is a leading research and consultancy business for the global energy, chemicals, metals and mining industries. Wood Mackenzie launched in 1923 as a small, relatively unknown, Edinburgh, Scotland-based stockbroker. By the 1970s, it had become one of the top three stockbrokers in the UK, renowned for the quality of its equity research. 

Its success has always been underpinned by the clear and simple principle of providing trusted research and advice that would make a difference to clients. This was true when the first oil report was published by its equity analysts in 1973 and remains just as relevant to it today. So much so that, over the past four decades, Wood Mackenzie has drawn upon its heritage to create a global research and consultancy business that has grown alongside the needs of its clients. 

Having cultivated deep expertise in upstream oil and gas, Wood Mackenzie has carefully broadened its focus to deliver the same level of detailed insight for every interconnected sector of the energy, chemicals, metals and mining industries it now serves around the world. But heritage is more than just history. Its expert analysts and consultants have connected the company to some of the most significant events of our time—creating insight for governments, boards and CEOs who have helped shape the future direction of the world’s natural resources industries and their impact on society. 

14. Material *

Founded: 1973 2019 U.S. revenue: $166.7 million Percent change from 2018: 0.3% 2019 non-U.S. revenue: $57.9 million Percent from outside U.S.: 25.8% 2019 worldwide revenue: $224.6 million U.S. employees: 1,038

In 2019, Material (under the name LRW Group) acquired five companies: Killer Visual Strategies, an award-winning visual communication agency based in Seattle; Greenberg Strategy, a Bay Area research and strategy consultancy with a strong presence in the tech community; Karma Agency, a strategic communications firm based in Philadelphia; Salt Branding, a Bay Area consultancy; and T3, an Austin, Texas-based digital marketing agency. This year, Material is taking steps to unify these companies under one brand, integrating their services and building a collaboration that will provide seamless, end-to-end marketing solutions for clients. This year, LRW Group rebranded as Material, formally integrating 10 companies into one modern, unified offering.

Material is a radical collaboration of the top research and analytics firms seamlessly paired with the most creative and strategic marketing agencies, all with the shared mission of igniting growth for the world’s top B2B and B2C brands, from Fortune 500 companies to disruptive start-ups. Material offers a full range of marketing services—from data analytics and insights, to consulting and strategy development, to customer experience programs and creative executions. Material employs a roster of 1,200 strategists, creators, technologists, designers, researchers and storytellers that work side-by-side with clients to solve modern-day problems, build customer loyalty and make an impact on the world around us.

Founded: 1969 2019 U.S. revenue: $173.7 million Percent change from 2018: 0.5% 2019 non-U.S. revenue: $52.6 million Percent from outside U.S.: 23.2% 2019 worldwide revenue: $226.3 million U.S. employees: 5,311

ICF is a global consulting services provider with more than 7,000 professionals focused on making big things possible for its commercial and government clients in the U.S., Europe and Asia. 

Clients work with ICF on issues that matter profoundly to their success, whether it’s a product or program that matters to the business or a social issue or policy that matters to the world. ICF offers comprehensive survey research services that empower clients to gain valuable and actionable insights on issues that matter. 

For more than 40 years, ICF has demonstrated design, methodological and statistical knowledge through the implementation of large and complex survey research projects. Its clients consist of U.S. federal, state and local agencies, universities, nonprofits and commercial organizations. 

Its survey research services include: 

• Analyzing, reporting and presenting findings.
• Conducting surveys through a variety of data collection methods. 
• Designing samples, data collection protocols and instruments.
• Protecting all processes and data through quality assurance and system security.

ICF recently completed the installation of a state-of-the-art, fully integrated and security-enhanced data collection system, allowing the company to securely and most efficiently collect survey research data across all modes. ICF continues to be dedicated to solving the world’s most complex challenges and tackle problems with ingenuity on issues that matter profoundly to its clients.

12. J.D. Power **

Founded: 1968 2019 U.S. revenue: $217 million Percent change from 2018: 3.3% 2019 non-U.S. revenue: $113 million Percent from outside U.S.: 34.2% 2019 worldwide revenue: $330 million U.S. employees: 744

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. J.D. Power offers market research, forecasting, consulting, training and consumer surveys of product and service quality, customer satisfaction and buyer behavior. The company’s independent industry benchmark studies, innovative data and analytics products, and customized advisory services provide insights and help companies improve quality, engagement and business performance.

Annual syndicated studies are based on survey responses from millions of consumers and business customers worldwide. The firm does not review, judge or test products and services for its syndicated studies. It relies on the opinions and perspectives of consumers who have used the products and services being rated. 

J.D. Power is most often recognized for its work in the automotive industry, where its metrics have become the industry standard for measuring product quality and customer satisfaction. A team of associates worldwide conducts quality and customer satisfaction research across industries including automotive, financial services, insurance, telecommunications, travel, healthcare utilities and consumer electronics. 

11. Forrester Research Services **

Founded: 1983 2019 U.S. revenue: $233.7 million Percent change from 2018: 32.9% 2019 non-U.S. revenue: $65 million Percent from outside U.S.: 21.8% 2019 worldwide revenue: $298.7 million U.S. employees: 525

Forrester Research Services is the research component of Forrester, one of the most influential research and advisory firms in the world. Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth. Its unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of its most innovative clients. 

Forrester’s research offerings consist of a library of cross-linked documents that interconnect its playbooks, reports, data, product rankings, best practices, evaluation tools and research archives. Research access is provided through role-based websites that facilitate client access to research and tools that are most relevant to their professional roles, including community tools that allow interaction between and among clients and analysts.

Forrester’s research and decision tools enable clients to better anticipate and capitalize on the disruptive forces affecting their businesses and organizations, providing insights and frameworks to drive growth in a complex and dynamic market. 

Founded: 1934 2019 U.S. revenue: $320 million Percent change from 2018: 3.2% 2019 non-U.S. revenue: $1,280 million Percent from outside U.S.: 80% 2019 worldwide revenue: $1,600 million U.S. employees: 860

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media—now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from knowledge.” 

The increasing speed of product innovation, the rise of new channels and emerging customer needs are all part of business today. GfK’s clients are businesses around the globe. To make the best possible business decisions every day, they need more than purely descriptive data—they require actionable recommendations based on advanced analytics and powered by leading-edge technology. GfK is in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

GfK’s industry focus provides its market researchers with a thorough understanding of business issues and questions specific to their concerns. Industries covered include automotive, consumer goods, fashion and lifestyle, media and entertainment, retail, technology, and travel and hospitality.

9. comScore * **

Founded: 1999 2019 U.S. revenue: $336.1 million Percent change from 2018: -6.5% 2019 non-U.S. revenue: $52.5 million Percent from outside U.S.: 13.5% 2019 worldwide revenue: $388.6 million U.S. employees: 870

ComScore is a global information and analytics company that measures advertising, content and the consumer audiences of each across media platforms. ComScore creates its products using a global data platform that combines information on digital platforms (smartphones, tablets and computers), television and movie screens with demographics and other descriptive information. 

ComScore has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. This combination of data and methods enables a common standard for buyers and sellers to transact on advertising. This helps companies across the media ecosystem better understand and monetize their audiences and develop marketing plans and products to more efficiently and effectively reach those audiences. ComScore’s ability to unify behavioral and other descriptive data enables it to provide audience ratings, advertising verification and granular consumer segments that describe hundreds of millions of consumers. 

ComScore offers several solutions to help advertisers maximize cross-platform marketing effectiveness—be it measuring brand impact, viewability or ad and audience delivery validation—as well as power cross-platform advertising for better targeting and stronger advertising ROI. ComScore Advanced Audience segments go beyond age and gender to help advertisers better target consumers based on lifestyles, behaviors, demographics and interests. ComScore pioneered this concept in digital, local and national TV. 

8. The NPD Group

Founded: 1966 2019 U.S. revenue: $339.5 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $104.5 million Percent from outside U.S.: 23.5% 2019 worldwide revenue: $444 million U.S. employees: 1,185

NPD’s global information and advisory services help the world’s leading brands achieve data-driven growth. NPD combines data, industry expertise and prescriptive analytics across more than 20 industries to help its clients measure markets, predict trends and improve performance.

NPD syndicated services include retail tracking, distributor tracking and consumer tracking. NPD offers weekly data, store-level enabled data for looking at geographies or custom store groupings and account-level information for participating retailers. Point-of-sale data is collected from more than 600,000 doors worldwide, plus e-commerce and mobile platforms. Consumer information is collected via online surveys and NPD’s Checkout service, which uses receipt harvesting to track and analyze purchasing and behavior. Prescriptive analytics include market forecasting, new product forecasting, pricing and promotion evaluation and segmentation. 

With deep expertise in more than 20 industries, NPD provides thought leadership to the C-suites of many of the world’s leading brands. Senior industry advisors are available for strategy sessions to guide long-range planning or address specific needs, such as preparing for earnings calls. Topics include industry and category performance, the state of retail and winning strategies of best-in-class companies.

7. Westat **

Founded: 1963 2019 U.S. revenue: $590 million Percent change from 2018: 3.5% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 1.2% 2019 worldwide revenue: $597 million U.S. employees: 1,900

Westat is a 100% employee-owned research and professional services company. Westat provides extensive survey design and operations capabilities in support of modern data collection from households, institutions, businesses and individuals. Westat applies multiple modes of data collection and survey management to achieve maximum response rates.

The company’s focus areas and capabilities include: 

• Statistical analysis and methodological research in survey design, experiments and testing, data science and analytics, statistical disclosure control and qualitative research.
• Program, process and outcome evaluation using diverse methodologies from design to implementation to guide each program to success.
• Health research, including behavioral and mental health, clinical studies and clinical trials, public and international health, healthcare delivery, patient safety and health communications campaigns.
• Social policy research and technical assistance for implementing innovative evaluation, quality improvement and service delivery systems.
• Education programs for supporting teachers, conducting evaluations and providing technical assistance.
• Transportation studies of travel behaviors, safety and human factors using advanced technologies such as instrumented vehicles and simulators, field observational studies, and online and mobile device-based surveys.

To support its research projects, Westat designs tailor-made approaches for clients as well as invests in many general and specialized IT technologies and products. Westat also provides licensing, training and support for Blaise, a major data collection software system produced by Statistics Netherlands and used internationally. 

Founded: 1975 2019 U.S. revenue: $682 million Percent change from 2018: 16.2% 2019 non-U.S. revenue: $1,685 million Percent from outside U.S.: 71.2% 2019 worldwide revenue: $2,367 million U.S. employees: 2,025

Ipsos, through its subsidiaries, engages in collecting, processing and delivering survey data for brands, companies and institutions primarily in Europe, the Middle East, Africa, the Americas and Asia Pacific. It explores market potential and market trends, tests products and advertising, helps clients build long-term relationships with customers, studies audiences and their perceptions of various media and measures public opinion trends. Ipsos offers advertising research services, including advertising tracking and brand equity evaluation services that help advertisers in the development, evaluation and improvement of their advertising efforts.

It also provides marketing research services that help clients to identify business opportunities and innovation platforms, develop strategies at point of sale, generate insights and ideas, develop and optimize their mix, and model and forecast sales volumes, as well as offers custom innovative products and solutions to address stakeholder experience and brand-building business goals.

In this unique year, Ipsos has remained strong and reaffirmed its ambition and sense of purpose to deliver reliable information for a true understanding of society, markets and people. Ipsos activates this vision for more than 5,000 customers through its presence in 90 markets both globally and locally. Ipsos covers the whole information production and analysis chain, from the collection of raw data to the activation of the insights. It has a solid tradition of innovation expressed by new methodological developments and continuously renewed product range.

5. Information Resources, Inc. (IRI) **

Founded: 1979 2019 U.S. revenue: $815 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $510 million Percent from outside U.S.: 38.5% 2019 worldwide revenue: $1,325 million U.S. employees: 3,639

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help consumer packaged goods, over-the-counter healthcare organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events—a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation—is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quest to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

In 2019, IRI announced the integration of artificial intelligence and machine learning into its leading suite of analytics solutions, retained 100% of its major CPG clients and welcomed new strategic partnerships with top retailers in the U.S. IRI added several innovators to its leadership team while continuing to invest in its employees by providing ongoing training. 

4. Kantar **

Founded: 1993 2019 U.S. revenue: $950 million Percent change from 2018: 2.7% 2019 non-U.S. revenue: $2,900 million Percent from outside U.S.: 75.3% 2019 worldwide revenue: $3,850 million U.S. employees: 3,585

Kantar is one of the world’s largest data, insights and consulting companies, bringing together some of the world’s leading research, data and insights expertise. Kantar’s offer covers the breadth of techniques and technologies, from purchase and media data to predicting long-term trends; from neuroscience to exit polls; from large-scale quantitative studies to qualitative research, incorporating ethnography and semiotics. 

In April 2019, all services and offerings of the various Kantar companies were combined under the Kantar brand name. This operational change enables Kantar to build platforms and offers on a global scale and to remove barriers to collaboration and co-creation within the organization to better meet clients’ needs. 

As part of this branding strategy, Kantar launched several initiatives:

• Kantar Marketplace, a global on-demand research and insights store.
• Kantar’s new Brand Guidance System that intelligently integrates validated survey measures with social, search, sales media and behavioral data to provide actionable insights to optimize brand or campaign performance.
• Integration of big data, artificial intelligence and analytical capabilities from across the company into one resource that unlocks deeper insights to fuel growth.

3. Gartner Research **

Founded: 1972 2019 U.S. revenue: $1,800 million Percent change from 2018: 4.7% 2019 non-U.S. revenue: $1,474.5 million Percent from outside U.S.: 45% 2019 worldwide revenue: $3,274.5 million U.S. employees: 4,500

Gartner Research delivers independent, objective advice to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of approximately 2,300 research experts located around the globe. Gartner Research is the fundamental building block for all Gartner products and services. It combines its proprietary research methodologies with extensive industry and academic relationships to create Gartner products and services that address each role across an enterprise. Gartner’s research agenda is defined by clients’ needs, focusing on the critical issues, opportunities and challenges they face every day. Its proprietary research content, presented in the form of reports, briefings, updates and related tools, is delivered directly to the client’s desktop via its website or product-specific portals.

Within the research segment, Global Technology Sales sells products and services to users and providers of technology, while Global Business Sales sells products and services to all other functional leaders, such as supply chain, marketing, human resources, finance, legal and sales. 

2. IQVIA * **

Founded: 2016 2019 U.S. revenue: $2,220 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $2,166 million Percent from outside U.S.: 49.4% 2019 worldwide revenue: $4,386 million U.S. employees: 6,000

IQVIA is a global provider of information, innovative technology solutions and contract research services focused on helping healthcare clients find better solutions for patients. Formed through the 2016 merger of Quintiles and IMS Health, IQVIA applies human data science—leveraging the analytic rigor and clarity of data science to the ever-expanding scope of human science—to enable companies to reimagine and develop new approaches to clinical development and commercialization, speed innovation and accelerate improvements in healthcare outcomes. 

IQVIA has three operating segments: Technology & Analytics Solutions, Research & Development Solutions and Contract Sales & Medical Solutions. Powered by the IQVIA CORE, IQVIA delivers unique and actionable insights at the intersection of large-scale analytics, transformative technology and extensive domain expertise, as well as execution capabilities to help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures.

IQVIA has one of the largest and most comprehensive collections of healthcare information in the world, which includes more than 800 million comprehensive, longitudinal, non-identified patient records spanning sales, prescription and promotional data, medical claims, electronic medical records, genomics and social media. Its scaled and growing information set contains more than 35 petabytes of proprietary data sourced from more than 150,000 data suppliers and covering more than 1 million data feeds globally. Based on this data, IQVIA delivers information and insights on more than 85% of the world’s pharmaceuticals, helping its clients run their organizations more efficiently and make better decisions to improve their clinical, commercial and financial performance. 

1. Nielsen **

Founded: 1923 2019 U.S. revenue: $3,875 million Percent change from 2018: 1.6% 2019 non-U.S. revenue: $2,623 million Percent from outside U.S.: 40.4% 2019 worldwide revenue: $6,498 million U.S. employees: 10,300

Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide. Nielsen is divided into two business units: Nielsen Global Media and Nielsen Global Connect. 

Nielsen Global Media provides media and advertising clients with unbiased and reliable metrics that create the shared understanding of the industry required for markets to function, enabling its clients to grow and succeed across the $600 billion global advertising market. Nielsen Global Media helps clients define exactly who they want to reach and optimize the outcomes they can achieve. The company’s cross-platform measurement strategy brings together the best of TV and digital measurement to ensure a more functional marketplace for the industry.

Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their businesses. Nielsen Global Connect provides data and builds tools that use predictive models to turn observations in the marketplace into business decisions and winning solutions. The business’ data and insights, combined with its open, cloud-native measurement and analytics platform that democratizes the power of data, continue to provide an essential foundation that makes markets possible in the rapidly evolving world of commerce. With Nielsen Global Connect’s set of guiding truths, businesses have the tools to create new opportunities.

* ‘% change’ calculation reflects adjustment of previously reported 2018 U.S. research revenue due to acquisition or divestiture activity or other business change during 2019.

** Some or all figures are not made available by this company so instead are based on research and estimation by the report author.

Diane Bowers is a consultant to research and data analytics businesses and industry associations in the U.S. and internationally. She previously served as the president of CASRO, board chair of the Global Research Business Network, a board member of the Americas Research Industry Alliance and a board member of The Roper Center for Public Opinion Research at Cornell University. She is also a past president of the Market Research Council and the Research Industry Coalition, and a long-time member of American Association for Public Opinion Research, AMA and ESOMAR.

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• animal abuse

Company that bred beagles for research pleads guilty to neglect, ordered to pay record $35M fine

A company that bred beagles for medical research agreed Monday to pay a record $35 million as part of a criminal plea admitting it neglected thousands of dogs at its breeding facility in rural Virginia.

Prosecutors said the penalties amount to the largest ever levied in an animal-welfare case.

The plea deal also bars the company that operated the facility, Envigo RMS, as well as parent company Inotiv, from breeding or selling dogs in the future.

The federal investigation of Envigo drew national attention in May 2022 when federal authorities conducted a search of the breeding facility in Cumberland County, Virginia, and found nearly 450 animals in acute distress.

The company later agreed to relinquish all 4,000 beagles at the facility, which were sent around the country for adoption.

MORE | Beagle bred for research enjoying new life with family in Ambler, Pennsylvania

U.S. Attorney for the Western District of Virginia Christopher Kavanaugh, whose office prosecuted the case, said Monday after a plea hearing at federal court in Charlottesville that Envigo and Inotiv "prioritized profits and convenience over following the law."

He said the company generated $16 million in revenue between 2019 and May 2022, when the search occurred, through the sale of 15,000 beagles over that time.

But he said the company refused to make the investments necessary to provide for the animals' basic care. Cages were cleaned twice a month rather than every day as required. Animals were euthanized, including by direct injections to their heart, without sedation, he said. Dogs were routinely injured by getting their paws caught in flooring composed of metal grates that left space for paws to easily fall through. Food and water were lacking and unclean

Court records show that 300 puppies died over a seven-month stretch around 2021 for what was described as "unknown causes."

He said the company continued to employ a veterinarian who had botched surgeries and oversaw numerous violations because executives believed it would be too difficult to find a replacement.

Todd Kim, assistant attorney general for the environment and natural resources division of the Justice Department, said Envigo "unlawfully enriched itself by failing to spend the necessary money for upgrades and by failing to hire enough trained and competent staff."

The Cumberland facility, which employed nearly 40 people, has been shuttered. Kavanaugh said it was woefully understaffed to care for thousands of dogs.

The plea deal calls for an $11 million fine for violating the Animal Welfare Act and an $11 million fine for violating the Clean Water Act. The deal also requires Inotiv to spend $7 million over the next three years to improve its facilities and meet standards in excess of the Animal Welfare Act requirements.

The plea deal includes an admission that Envigo violated the Clean Water Act by discharging hundreds of thousands of gallons of improperly treated wastewater.

It also includes a $3.5 million for environmental repairs in Cumberland County and requires the company to pay the cost of a compliance monitor while it's on probation, which will run for a period of three to five years.

The plea agreement also requires the companies to pay roughly $1.9 million to the Humane Society of the United States for assistance it provided to the investigation.

Prosecutors also said their investigation is ongoing and that criminal cases against individual employees remain possible.

West Lafayette, Indiana-based Inotiv issued what it called a "statement of contrition" Monday after the plea hearing.

"In committing the crimes identified in the charging document, and by not making the necessary infrastructure upgrades and hiring the requisite staff, we fell short of our standards for animal and environmental welfare and apologize to the public for the harm caused by our conduct, the company said. "In resolving this matter, we renew our commitment to maintaining the highest standards of animal care."

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The state of AI in early 2024: Gen AI adoption spikes and starts to generate value

If 2023 was the year the world discovered generative AI (gen AI) , 2024 is the year organizations truly began using—and deriving business value from—this new technology. In the latest McKinsey Global Survey  on AI, 65 percent of respondents report that their organizations are regularly using gen AI, nearly double the percentage from our previous survey just ten months ago. Respondents’ expectations for gen AI’s impact remain as high as they were last year , with three-quarters predicting that gen AI will lead to significant or disruptive change in their industries in the years ahead.

About the authors

This article is a collaborative effort by Alex Singla , Alexander Sukharevsky , Lareina Yee , and Michael Chui , with Bryce Hall , representing views from QuantumBlack, AI by McKinsey, and McKinsey Digital.

Organizations are already seeing material benefits from gen AI use, reporting both cost decreases and revenue jumps in the business units deploying the technology. The survey also provides insights into the kinds of risks presented by gen AI—most notably, inaccuracy—as well as the emerging practices of top performers to mitigate those challenges and capture value.

AI adoption surges

Interest in generative AI has also brightened the spotlight on a broader set of AI capabilities. For the past six years, AI adoption by respondents’ organizations has hovered at about 50 percent. This year, the survey finds that adoption has jumped to 72 percent (Exhibit 1). And the interest is truly global in scope. Our 2023 survey found that AI adoption did not reach 66 percent in any region; however, this year more than two-thirds of respondents in nearly every region say their organizations are using AI. 1 Organizations based in Central and South America are the exception, with 58 percent of respondents working for organizations based in Central and South America reporting AI adoption. Looking by industry, the biggest increase in adoption can be found in professional services. 2 Includes respondents working for organizations focused on human resources, legal services, management consulting, market research, R&D, tax preparation, and training.

Also, responses suggest that companies are now using AI in more parts of the business. Half of respondents say their organizations have adopted AI in two or more business functions, up from less than a third of respondents in 2023 (Exhibit 2).

Gen AI adoption is most common in the functions where it can create the most value

Most respondents now report that their organizations—and they as individuals—are using gen AI. Sixty-five percent of respondents say their organizations are regularly using gen AI in at least one business function, up from one-third last year. The average organization using gen AI is doing so in two functions, most often in marketing and sales and in product and service development—two functions in which previous research  determined that gen AI adoption could generate the most value 3 “ The economic potential of generative AI: The next productivity frontier ,” McKinsey, June 14, 2023. —as well as in IT (Exhibit 3). The biggest increase from 2023 is found in marketing and sales, where reported adoption has more than doubled. Yet across functions, only two use cases, both within marketing and sales, are reported by 15 percent or more of respondents.

Gen AI also is weaving its way into respondents’ personal lives. Compared with 2023, respondents are much more likely to be using gen AI at work and even more likely to be using gen AI both at work and in their personal lives (Exhibit 4). The survey finds upticks in gen AI use across all regions, with the largest increases in Asia–Pacific and Greater China. Respondents at the highest seniority levels, meanwhile, show larger jumps in the use of gen Al tools for work and outside of work compared with their midlevel-management peers. Looking at specific industries, respondents working in energy and materials and in professional services report the largest increase in gen AI use.

Investments in gen AI and analytical AI are beginning to create value

The latest survey also shows how different industries are budgeting for gen AI. Responses suggest that, in many industries, organizations are about equally as likely to be investing more than 5 percent of their digital budgets in gen AI as they are in nongenerative, analytical-AI solutions (Exhibit 5). Yet in most industries, larger shares of respondents report that their organizations spend more than 20 percent on analytical AI than on gen AI. Looking ahead, most respondents—67 percent—expect their organizations to invest more in AI over the next three years.

Where are those investments paying off? For the first time, our latest survey explored the value created by gen AI use by business function. The function in which the largest share of respondents report seeing cost decreases is human resources. Respondents most commonly report meaningful revenue increases (of more than 5 percent) in supply chain and inventory management (Exhibit 6). For analytical AI, respondents most often report seeing cost benefits in service operations—in line with what we found last year —as well as meaningful revenue increases from AI use in marketing and sales.

Inaccuracy: The most recognized and experienced risk of gen AI use

As businesses begin to see the benefits of gen AI, they’re also recognizing the diverse risks associated with the technology. These can range from data management risks such as data privacy, bias, or intellectual property (IP) infringement to model management risks, which tend to focus on inaccurate output or lack of explainability. A third big risk category is security and incorrect use.

Respondents to the latest survey are more likely than they were last year to say their organizations consider inaccuracy and IP infringement to be relevant to their use of gen AI, and about half continue to view cybersecurity as a risk (Exhibit 7).

Conversely, respondents are less likely than they were last year to say their organizations consider workforce and labor displacement to be relevant risks and are not increasing efforts to mitigate them.

In fact, inaccuracy— which can affect use cases across the gen AI value chain , ranging from customer journeys and summarization to coding and creative content—is the only risk that respondents are significantly more likely than last year to say their organizations are actively working to mitigate.

Some organizations have already experienced negative consequences from the use of gen AI, with 44 percent of respondents saying their organizations have experienced at least one consequence (Exhibit 8). Respondents most often report inaccuracy as a risk that has affected their organizations, followed by cybersecurity and explainability.

Our previous research has found that there are several elements of governance that can help in scaling gen AI use responsibly, yet few respondents report having these risk-related practices in place. 4 “ Implementing generative AI with speed and safety ,” McKinsey Quarterly , March 13, 2024. For example, just 18 percent say their organizations have an enterprise-wide council or board with the authority to make decisions involving responsible AI governance, and only one-third say gen AI risk awareness and risk mitigation controls are required skill sets for technical talent.

Bringing gen AI capabilities to bear

The latest survey also sought to understand how, and how quickly, organizations are deploying these new gen AI tools. We have found three archetypes for implementing gen AI solutions : takers use off-the-shelf, publicly available solutions; shapers customize those tools with proprietary data and systems; and makers develop their own foundation models from scratch. 5 “ Technology’s generational moment with generative AI: A CIO and CTO guide ,” McKinsey, July 11, 2023. Across most industries, the survey results suggest that organizations are finding off-the-shelf offerings applicable to their business needs—though many are pursuing opportunities to customize models or even develop their own (Exhibit 9). About half of reported gen AI uses within respondents’ business functions are utilizing off-the-shelf, publicly available models or tools, with little or no customization. Respondents in energy and materials, technology, and media and telecommunications are more likely to report significant customization or tuning of publicly available models or developing their own proprietary models to address specific business needs.

Respondents most often report that their organizations required one to four months from the start of a project to put gen AI into production, though the time it takes varies by business function (Exhibit 10). It also depends upon the approach for acquiring those capabilities. Not surprisingly, reported uses of highly customized or proprietary models are 1.5 times more likely than off-the-shelf, publicly available models to take five months or more to implement.

Gen AI high performers are excelling despite facing challenges

Gen AI is a new technology, and organizations are still early in the journey of pursuing its opportunities and scaling it across functions. So it’s little surprise that only a small subset of respondents (46 out of 876) report that a meaningful share of their organizations’ EBIT can be attributed to their deployment of gen AI. Still, these gen AI leaders are worth examining closely. These, after all, are the early movers, who already attribute more than 10 percent of their organizations’ EBIT to their use of gen AI. Forty-two percent of these high performers say more than 20 percent of their EBIT is attributable to their use of nongenerative, analytical AI, and they span industries and regions—though most are at organizations with less than $1 billion in annual revenue. The AI-related practices at these organizations can offer guidance to those looking to create value from gen AI adoption at their own organizations.

To start, gen AI high performers are using gen AI in more business functions—an average of three functions, while others average two. They, like other organizations, are most likely to use gen AI in marketing and sales and product or service development, but they’re much more likely than others to use gen AI solutions in risk, legal, and compliance; in strategy and corporate finance; and in supply chain and inventory management. They’re more than three times as likely as others to be using gen AI in activities ranging from processing of accounting documents and risk assessment to R&D testing and pricing and promotions. While, overall, about half of reported gen AI applications within business functions are utilizing publicly available models or tools, gen AI high performers are less likely to use those off-the-shelf options than to either implement significantly customized versions of those tools or to develop their own proprietary foundation models.

What else are these high performers doing differently? For one thing, they are paying more attention to gen-AI-related risks. Perhaps because they are further along on their journeys, they are more likely than others to say their organizations have experienced every negative consequence from gen AI we asked about, from cybersecurity and personal privacy to explainability and IP infringement. Given that, they are more likely than others to report that their organizations consider those risks, as well as regulatory compliance, environmental impacts, and political stability, to be relevant to their gen AI use, and they say they take steps to mitigate more risks than others do.

Gen AI high performers are also much more likely to say their organizations follow a set of risk-related best practices (Exhibit 11). For example, they are nearly twice as likely as others to involve the legal function and embed risk reviews early on in the development of gen AI solutions—that is, to “ shift left .” They’re also much more likely than others to employ a wide range of other best practices, from strategy-related practices to those related to scaling.

In addition to experiencing the risks of gen AI adoption, high performers have encountered other challenges that can serve as warnings to others (Exhibit 12). Seventy percent say they have experienced difficulties with data, including defining processes for data governance, developing the ability to quickly integrate data into AI models, and an insufficient amount of training data, highlighting the essential role that data play in capturing value. High performers are also more likely than others to report experiencing challenges with their operating models, such as implementing agile ways of working and effective sprint performance management.

About the research

The online survey was in the field from February 22 to March 5, 2024, and garnered responses from 1,363 participants representing the full range of regions, industries, company sizes, functional specialties, and tenures. Of those respondents, 981 said their organizations had adopted AI in at least one business function, and 878 said their organizations were regularly using gen AI in at least one function. To adjust for differences in response rates, the data are weighted by the contribution of each respondent’s nation to global GDP.

Alex Singla and Alexander Sukharevsky  are global coleaders of QuantumBlack, AI by McKinsey, and senior partners in McKinsey’s Chicago and London offices, respectively; Lareina Yee  is a senior partner in the Bay Area office, where Michael Chui , a McKinsey Global Institute partner, is a partner; and Bryce Hall  is an associate partner in the Washington, DC, office.

They wish to thank Kaitlin Noe, Larry Kanter, Mallika Jhamb, and Shinjini Srivastava for their contributions to this work.

This article was edited by Heather Hanselman, a senior editor in McKinsey’s Atlanta office.

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Analyst/Associate- Equity Research, Smid-cap Biotech

Job Description:

Bank of America is seeking an Equity Research Analyst/Associate to support one of our Senior Biotechnology Analysts (Smid-cap Biotech).  This sector includes range of disease/therapeutic areas in oncology, gene therapy, gene editing, cell therapy, immunotherapy. Candidates should have strong familiarity with the Biotechnology industry preferably gained through experience in equity research, investment banking or consulting.  An advanced scientific degree (PhD or MD) or MBA/CFA is desired as it shortens the learning curve and facilitates communication with companies and clients, however is not required.

As a Research Analyst/Associate you will perform extensive fundamental research and analysis of Biotechnology companies and their various industries/market segments. You will create, maintain, and update detailed financial models, acquire in-depth industry expertise, and contribute extensively to the team’s written product. In addition to coverage of publicly traded companies, the team regularly vets a number of private biotech companies for potential IPOs.

The candidate will work closely alongside the Senior Analyst in all aspects of the research process, from idea generation to modeling, including but not limited to the following:

• Write regular industry and company reports and company launch initiations from scratch
• Perform complex financial modeling & valuation work
• Develop databases integral to our research product
• Demonstrate strong industry knowledge and business judgment
• Work with Senior Analysts to develop key industry themes
• Build relationships and facilitate information flow with contacts at covered companies
• Participate and contribute to client meetings and events
• Attend meetings and interact with key opinion leaders
• Closely follow and understand market, industry and company specific activity, and relay to analyst when traveling
• Seek out new, unusual sources of information
• Leverage our robust network of industry contacts
• Interact regularly with clients

Qualifications:

• Bachelor’s degree or equivalent years of experience, advanced degree (PhD, MD, MBA, or CFA) a distinct advantage
• 1-3 years of work experience, ideally in a non-academic setting such as the biopharma industry, equity research, investment banking, or consulting
• Strong writing and spreadsheet skills. Must be an expert at MS Word and MS Excel
• Be intellectually curious and have a deep desire to learn
• Must enjoy working in industry databases and websites, and doing desktop and field research
• Must have strong modeling skills
• Must have excellent communication skills, written and verbal
• Must have strong attention to detail, ability to multi-task
• Must work well in a collaborative team environment
• The candidate MUST be able to thrive in a fast-paced and intense environment

Hours Per Week:

Weekly Schedule:

Referral Bonus Amount:

Hours Per Week: 

Learn more about this role

JR-24022026

Manages People: No

Travel: Yes, 5% of the time

New York pay range:

$110,000 - $160,000 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

This role is currently benefits eligible . We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

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F.D.A. Panel Rejects MDMA-Aided Therapy for PTSD

An independent group of experts expressed concerns that the data from clinical trials did not outweigh risks for treatment of post-traumatic stress disorder.

By Andrew Jacobs

An independent advisory panel of the Food and Drug Administration rejected the use of MDMA-assisted therapy for post-traumatic stress disorder on Tuesday, highlighting the unparalleled regulatory challenges of a novel therapy using the drug commonly known as Ecstasy.

Before the vote, members of the panel raised concerns about the designs of the two studies submitted by the drug’s sponsor, Lykos Therapeutics. Many questions focused on the fact that study participants were by and large able to correctly guess whether they had been given MDMA, also known by the names of Ecstasy or molly.

The panel voted 9-2 on whether the MDMA-assisted therapy was effective, and voted 10-1 on whether the proposed treatment’s benefits outweighed its risks.

Other panelists expressed concerns over the drug’s potential cardiovascular effects, and possible bias among the therapists and facilitators who guided the sessions and may have positively influenced patient outcomes. A case of misconduct involving a patient and therapist in the study also weighed on some panelists’ minds.

Many of the committee members said they were especially worried about the failure of Lykos to collect detailed data from participants on the potential for abuse of a drug that generates feelings of bliss and well-being.

“I absolutely agree that we need new and better treatments for PTSD,” said Paul Holtzheimer, deputy director for research at the National Center for PTSD, a panelist who voted no on the question of whether the benefits of MDMA-therapy outweighed the risks.

“However, I also note that premature introduction of a treatment can actually stifle development, stifle implementation and lead to premature adoption of treatments that are either not completely known to be safe, not fully effective or not being used at their optimal efficacy,” he added.

While the vote is not binding on the F.D.A., the agency often follows the recommendations of its advisory panels. A final decision by the agency is expected in mid-August.

MDMA, or methylenedioxymethamphetamine, also sometimes referred to as midomafetamine is a synthetic psychoactive drug that fosters self-awareness, feelings of empathy and social connectedness.

The illegal drug is listed as a Schedule I substance, defined as having no accepted medical use and a high potential for abuse. Should it win F.D.A. approval, federal health authorities and Justice Department officials would have to follow certain steps to downgrade the drug’s listing, much like the process now underway with cannabis .

The D.E.A. might also set production quotas for the drug ingredients, as it does with stimulant medications used to treat ADHD.

With the panel’s focus on such topics as “euphoria,” “suicidal ideation” and “expectation bias,” the daylong session on Tuesday demonstrated the nuances and complexities facing regulators as they grapple with the terra incognita of a therapy that only recently entered mainstream psychiatry after the nation’s decades-long war on drugs.

An added wrinkle: the F.D.A. is a regulator of medications. It does not regulate psychotherapy and has not evaluated drugs whose efficacy is tied to talk therapy.

If approved, MDMA-assisted therapy would be the first new treatment for PTSD in nearly 25 years. The condition, which affects some 13 million Americans, has been implicated in the outsized suicide rates among military veterans, whose suffering has galvanized lawmakers from both parties and prompted a sea change in public attitudes about therapies reliant on psychedelic compounds.

According to the studies submitted by Lykos, patients who received MDMA plus psychotherapy reported significant improvements in their mental health. The most recent drug trial found that more than 86 percent of those who took MDMA achieved a measurable reduction in severity of their PTSD symptoms.

About 71 percent of participants improved enough that they no longer met the criteria for a diagnosis. Of those who took the placebo, 69 percent improved and nearly 48 percent no longer qualified for a PTSD diagnosis, according to the submitted data.

The questions, concerns and evident skepticism voiced by the 10-member panel echoed those raised by agency staff members, who last week issued a briefing document aimed at helping the panel evaluate the efficacy and potential adverse health effects of MDMA therapy.

In her opening remarks, Dr. Tiffany Farchione, director of the F.D.A.’s division of psychiatry, noted the regulatory challenges posed by MDMA, saying “we’ve been learning as we go along.” But in her testimony and in staff documents, she and other agency officials repeatedly noted that the overall study results were significant and lasting.

“Although the application presents a number of complex review issues, it does include two positive studies in which participants in the midomafetamine arm experienced statistically significant and clinically meaningful improvement in their PTSD symptoms,” she said. “And that improvement appears to be durable for at least several months after the end of the acute treatment period.”

Much of the criticism about Lykos’s study designs focused on so-called functional unblinding, a problem that affects many studies involving psychoactive compounds. Although the roughly 400 patients who took part in the studies were not told whether they had received MDMA or a placebo, to reduce the odds of bias in the results, the vast majority were acutely aware of any altered state of mind, leading them to correctly guess which study arm they were enrolled in.

The F.D.A., which worked with Lykos to design the trials, has acknowledged shortcomings in the study designs and recently issued new guidance to address the issues facing psychedelic researchers.

A number of other critical voices emerged in recent months. They include the Institute for Clinical and Economic Review, a nonprofit that examines the costs and effectiveness of medications, which issued a report calling the effects of the treatment “inconclusive” and questioning Lykos’s study results.

Other organizations, like the American Psychiatric Association, have not opposed approval outright, but have called on the F.D.A. to mitigate any potential negative consequences by crafting rigorous regulations, strict prescribing and dispensing controls, and close monitoring of patients.

The F.D.A. staff analysis recommended that approval should be contingent on restricted health care settings, monitoring of patients and diligent reporting of adverse events.

Just before they voted on Tuesday, the advisory panel heard from more than 30 speakers who offered starkly divergent views on the application.

Several critics focused on Rick Doblin, a veteran psychedelics advocate who in 1986 founded the Multidisciplinary Association for Psychedelic Studies, the nonprofit organization that filed the original application for MDMA-assisted therapy with the F.DA. The for-profit company, Lykos Therapeutics, formerly MAPS PBC, would market the drug if it were approved.

Brian Pace, a lecturer at Ohio State University, described the company applying for approval as a “therapy cult” and criticized Mr. Doblin’s public comments highlighting his zeal for psychedelics, including a belief that legalizing and regulating them would bring about world peace.

But the majority of those who spoke in favor of the application offered deeply personal accounts of how MDMA-therapy had largely quieted the symptoms of their PTSD.

Among them was Cristina Pearse, who said she suffered from PTSD after being sexually assaulted when she was 9. Over the years, she said she had been prescribed a litany of psychiatric medications and at one point she attempted suicide.

MDMA therapy, she said, changed her life. “What used to feel like a tsunami of overwhelming panic was now merely a puddle at my feet,” said Ms. Pearse, who started an organization that helps women recovering from trauma.

She ended her testimony by urging the F.D.A. to approve the application.

“How many more people need to die before we approve an effective therapy?” she asked. “As you weigh the risk, please keep in mind that this therapy can save many lives. I lost most of my life to this disease. I’m grateful to reclaim it now. But I wish this was an approved medication decades ago.”

Andrew Jacobs is a Times reporter focused on how healthcare policy, politics and corporate interests affect people’s lives. More about Andrew Jacobs

Advances in Psychedelic Therapy

Psychedelics — though mostly still illegal — have surged in popularity in recent years as alternative treatments for mental health..

An F.D.A. panel rejected the use of MDMA-assisted therapy  for post-traumatic stress disorder, highlighting the unparalleled regulatory challenges of a novel therapy using the drug.

The F.D.A. is weighing whether to approve the use of MDMA , also known as Ecstasy, for treatment of post-traumatic stress disorder. Here’s what to know .

After decades of demonization and criminalization, psychedelic drugs are on the cusp of entering mainstream psychiatry , with U.S. combat veterans leading the lobbying effort .

New research is stirring interest in ibogaine , a powerful psychedelic made from the root of a shrub that is native to Central Africa, as a treatment for opioid addiction .

Psychoactive mushrooms, legal in Oregon  but still illegal under federal law, are gaining popularity as therapy tools .

Ketamine has become increasingly popular as a therapy for treatment-resistant depression . But the misuse of the anesthetic drug has spurred F.D.A. warnings .

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