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Business Introduction Letter Format (30 Best Examples)

An introduction letter is used by businesses to introduce themselves by highlighting the services they offer or goods they produce to potential customers, partners, distributors, investors, or others.

Such letters are used by both start-ups and established companies. It is a formal document that has been authored by the company’s official representative or owner. It creates a good first impression of the company to the investor or company, which increases the chances of a collaboration ensuing. To increase value for the company, it must outline how the service or product being offered is useful to the customers.

30 Professional Examples

Following are some free, downloadable templates for you:

Standard business introduction letter templates

Free Customizable Business Introduction Letter Template 01 for Word Document

There are two common types:

Free Printable Business to Business Introduction Letter Sample as Word File

Download: Microsoft Word (.docx)

Free Printable Business to Customer Introduction Letter Sample as Word File

Four Ways to Introduce Your Business 

A business can introduce itself in different ways depending on who they intend to reach out to. This article will look into the four ways a business can effectively introduce its services and products to customers or other businesses.

These four ways include:

Send an introduction letter or email

A letter of introduction can be issued via mail or email. The steps followed when introducing a business through email are as follows:

Use the letterhead to introduce the company

For mail letters, after introducing the company, the author then introduces themselves by providing their name and their position in the company. In an email , state the company being introduced.

State the purpose of the business

The letter then states what the company does by stating its products and services and how they solve a problem. The company’s mission can be stated as achieving the same.

Get into details

The letter should then state its objective. Some letters can be for basic introductions, while others can be for greater reasons, such as seeking investments, partnerships, or any other. The objective should come out clearly.

Suggest the next steps

The letter should then be finalized by providing a well-defined way forward. This can be done by suggesting having a meeting or a conversation, maybe through a phone call. The author should provide their contact information and an invitation for a sit-down.

Launch on social media

Social media is also a viable alternative for businesses to introduce themselves . It has become the most popular means for businesses to engage with customers and other businesses. Twitter and Facebook are popularly used by businesses to engage with customers and other businesses.

A business looking to introduce itself to clients or possible partners can follow these steps: 

Create a social media account

Create social media accounts using the business email. Name the account using the official business name or a name that indicates the specific company to which the account belongs.

Customize the account profile

State the purpose of the company in the “description” or “about” section. Use engaging language to do so. Select a colorful and creative photo and upload it as a profile photo. A photo of the products or services, or employees or satisfied customers can be used. Indicate the company’s location and a link to its official website.

Follow or add friends using the account

Physical stores should try to add and follow people within their locality. However, online service providers can add or follow people, irrespective of their location. More followers or friends mean more traffic to the business account. To engage with customers, opt to comment on competitors’ posts.

Give the followers and fans incentives

Incentives can be discounts or special deals for new followers or loyal fans. An example of a special deal is “buy two get one free.”

Respond to comments or messages

Interacting and engaging with followers and fans on the company’s page gives the company a human touch and attracts people to come back to its profile, increasing traffic.

Update the account regularly

Upload photos, post announcements, post special deals, and wish people good holidays to remain relevant to their followers. Post at most twice a day. Excessive uploads become monotonous over time. 

Create an engaging website

Businesses can utilize websites to make themselves known to customers and other businesses.

The procedure for this is as follows:

  • Identify the target audience and provide introductory information relevant to the audience. This includes the company’s background, products or services, and mission.
  • Provide some context to the background information by giving a brief story that relates to establishing the company. Aspects to consider are funding, inspiration, motivation, partners, etc.
  • State what makes the company unique . Use customer feedback to determine what is special about the company’s products or services.
  • Keep the contents as brief but efficient as possible. Let the introduction be at most one paragraph.
  • Proofread the introduction and ensure it is professionally written. Correct for any grammar, typos, spelling, punctuation mistakes, etc.

Make in-person introductions

Business introductions can also be made in person. The following steps can be followed when introducing the company to someone in person:

  • Prepare a pitch that addresses how the company’s product or service solves a particular problem.
  • Meet the customer, investor, or business representative. The business owner or representative should give the investor, customer, or business representative a firm handshake and make an introduction by stating their position in the business.
  • Begin with a casual conversation and look out for openings within the conversation to talk business. Be positive throughout the conversation. Introduce the company and mention compelling details such as mission, impressive sales, etc.
  • Enquire about the other person so that the conversation is not one-sided. Ask generic questions and avoid asking very personal questions.
  • Present the 30-second elevator pitch preferably when prompted by a question like “ What does your company do? ” keep the pitch short; 30 seconds or shorter is enough. Long pitches can be overwhelming to the customer or investor.
  • Highlight probable issues or challenges that would occur if the product did not exist. Then explain how the company addresses these issues or problems.
  • Propose any actionable steps that should succeed in the meeting . This can include providing details of how the individual can access the company’s product or service in the future. Hand them a business card or phone number, shake their hand, and make concluding remarks by asking for a meet-up and/or a business card.

Format of a Business Introduction Letter

It should be formatted like any other business letter. The following aspects of the letter should be formatted as follows:

A half-inch to one-inch margin can be used on all sides of the letter.

Line spacing

It should be single-spaced for both lines and paragraphs. A blank line should be left after every paragraph.

A semi-block alignment can be used where some details, such as contact details, salutation, and closing statement, are aligned to either the right or left side, depending on the standard format of a letter.

Any font size range between 10-point and 12-point is acceptable. A standard font, like Times New Roman, should be used.

Printing specifications

The letter should be printed on unlined 8.5” x 11” paper. The sender’s and the recipient’s addresses should be made so that they both fit in a standard nine-inch envelope.

Other formats

Such letters can be formatted to match the company’s correspondence. Some companies indent paragraphs with the body of the letter. The font can also be varied to match other companies’ letters.

What to Include in a Business Introduction Letter    

To craft it effectively, certain information must be presented in the document. These include:

Letter heading

The letter heading indicates the sender’s information. Provide contextual details such as the company’s name, return address, phone number, and email. The letter heading should b placed at the top left-hand corner of the page.  

Skip one line and write the date when the letter was written. Use the appropriate date format for the region; dd/mm/yy or mm/dd/yy.

Recipient address

After another blank line, the recipient’s address is written down. Include the recipient’s name, designation, and the company receiving the letter. 

Remember to change the recipient’s details (name and address) and greetings if the letter is to be sent to multiple recipients. “CC” all the people receiving the same copy of the letter.

There should be a subject or “RE” line. Make sure it communicates the purpose of the letter – learn about the company.

Greeting/salutation

Use a formal and polite greeting or salutation. Use “Dear” followed by the recipient’s title, e.g., “Dr.” followed by the person’s name. In case the recipient’s name is not known, use appropriate titles such as “Dear Marketing Manager” or “Dear Managing Director.”

Introduction letters being addressed to groups such as boards of directors should use the group’s official name, for example, “Dear Board of Directors.”

Introduction

Supply a short introduction stating the purpose of the letter. In two sentences, state what the company does and why the introduction is being made.

Expound on how the company’s products and services solve a particular problem and why the introduction is being made. Be direct and professional. Exhaustively market the company to the recipient.

Close the body of the letter with a two-sentence paragraph that sums up the introduction and thanks the reader for reviewing the letter.

Call-to-action 

Suggest a meet-up or invite the client, customer, investor, or business to reach out. Provide contact information they can use for communication.

Signature 

A complimentary closing should be provided before the letter can be signed. After the signature, the sender’s name should then be included. Their position in the company must also be indicated.  

If the letter is being sent with other attached documents, it should be listed under “Enclosures.” This heading should be after the sender’s name and separated with a blank line.

Template Business Introduction Letter

[Your Name]

[Your Job Title]

[Your Company]

[Company Address]

[City, State, Zip Code]

[Email Address]

[Phone Number]

[Recipient’s Name]

[Recipient’s Job Title]

[Recipient’s Company]

Dear [Recipient’s Name],

I hope this letter finds you well. My name is [Your Name], and I am the [Your Job Title] at [Your Company]. [Your Company] specializes in [brief description of your company’s services/products]. I am reaching out to introduce our company and express our interest in exploring potential collaboration opportunities with [Recipient’s Company].

[Your Company] has been in the industry for [number of years] years, and we pride ourselves on [mention key achievements, unique selling propositions, or what sets your company apart]. Our mission is to [briefly describe your company’s mission or goals], and we have successfully [mention any significant accomplishments, partnerships, or projects].

We have taken the time to understand [Recipient’s Company] and believe that there is a great synergy between our services/products and your company’s goals, especially in the area of [mention specific area of potential collaboration]. We are particularly impressed by [mention something you admire about the recipient’s company], and we see a fantastic opportunity for both our companies to [mention potential benefits of collaboration, such as expanding market reach, enhancing product offerings, etc.].

To give you a better idea of how our collaboration could be mutually beneficial, I would like to highlight a few of our key services/products:

[Service/Product 1]: [Brief description]

[Service/Product 2]: [Brief description]

[Service/Product 3]: [Brief description]

I am keen on discussing how we can work together and would love the opportunity to schedule a meeting or a call at your earliest convenience. Please let me know your availability, and I will do my best to accommodate.

Thank you for considering this potential partnership. I am looking forward to the possibility of working together to achieve great results. Please feel free to contact me directly at [Your Phone Number] or [Your Email Address] should you have any questions or need further information.

Warm regards,

[Your Contact Information]

Sample Business Introduction Letter

Dear Mr. Carter,

I hope this letter finds you in good spirits and health. My name is Alice Johnson, and I serve as the Director of Business Development at Innovatech Solutions, a leading provider of cutting-edge renewable energy technologies. I am reaching out to introduce our company and explore potential collaboration opportunities with Efficient Energy Corp, given our shared commitment to sustainability and innovation.

Innovatech Solutions has been at the forefront of the renewable energy sector for over a decade, driving significant advancements in solar and wind technology. Our mission is to empower businesses and communities to adopt sustainable energy solutions, reducing carbon footprints and fostering a healthier planet. We have partnered with numerous organizations worldwide, delivering customized solutions that enhance energy efficiency and operational sustainability.

We have closely followed Efficient Energy Corp’s remarkable journey to becoming a pioneer in energy-efficient products and services. Your dedication to promoting sustainable practices and reducing environmental impact is truly inspiring. We believe that a partnership between Innovatech Solutions and Efficient Energy Corp could lead to groundbreaking advancements in the renewable energy sector, offering comprehensive solutions that meet the growing demand for clean energy.

To illustrate how our collaboration could be mutually beneficial, I would like to highlight a few areas where Innovatech Solutions excels:

  • Solar Panel Technology: Our state-of-the-art solar panels offer unparalleled efficiency and durability, making them ideal for both residential and commercial applications.
  • Wind Turbine Solutions: We provide innovative small to medium-scale wind turbines designed for low wind conditions, significantly expanding the viability of wind energy in diverse settings.
  • Energy Efficiency Consulting: Our team of experts works closely with clients to identify and implement energy-saving measures, reducing costs and environmental impact.

I am eager to discuss how Innovatech Solutions and Efficient Energy Corp can collaborate to further our mutual goals of promoting sustainable energy solutions. I would greatly appreciate the opportunity to schedule a meeting or a call at your convenience to explore potential synergies and discuss how we can work together towards a greener future.

Thank you for considering this exciting opportunity. I look forward to the possibility of our companies joining forces to make a significant impact in the renewable energy landscape. Please feel free to contact me directly at 555-987-6543 or via email at [email protected] to discuss this further.

Warmest regards,

Alice Johnson

Director of Business Development

Innovatech Solutions

[email protected]

555-987-6543

Key Takeaways

This letter effectively introduces a company and explores potential collaboration opportunities with another organization. Key elements contributing to its effectiveness include:

Introduction and Purpose: The letter begins with a courteous greeting and a clear statement of purpose, setting the tone for professional communication .

Identification and Positioning: The writer identifies their role within the company, establishing credibility and authority to discuss potential collaboration opportunities.

Company Overview: A brief overview of the company’s mission , values, and expertise is provided, giving the recipient context about the organization and its focus areas.

Alignment of Objectives: The letter emphasizes shared goals and values between the two companies, demonstrating an understanding of the recipient’s interests and priorities.

Highlight of Strengths: Specific examples of the company’s strengths and areas of expertise are highlighted, providing concrete evidence of its capabilities and potential value to the recipient.

Proactive Engagement: The writer expresses eagerness to discuss collaboration opportunities and suggests a meeting or call, demonstrating initiative and openness to dialogue.

Closing and Invitation: The letter concludes with a polite expression of gratitude and an invitation for further discussion, leaving the door open for continued communication and potential partnership.

Overall, the letter effectively communicates the company’s offerings, demonstrates an understanding of the recipient’s needs, and invites further engagement, making it a persuasive and professional communication sample.

Tips for Writing an Effective Letter

There are a few things to think about when crafting it. They include:

Be objective

First, establish the intent or purpose for writing the letter and align everything with that objective. Is it a letter to introduce a new company? New product? Make a sale? Etc. This helps you write an effective introduction letter.

Research the company or market

Find out information that can be used to come up with a personalized introduction letter. Find out the interests or needs of the client, customer, investor, or business and discuss how collaborating with the company would be beneficial or how it solves their needs.

Open with a strong statement

Have a strong opening statement that gets the reader’s attention and motivates them to read the document. Use the company’s slogan or a relevant quote.

Add only relevant details

Supply only information that satisfies the letter’s purpose and targets its audience. Irrelevant information compromises the quality of the introduction letter.

Keep it concise

Be brief and communicate exactly what is needed. A letter of 300-400 words would be sufficient to introduce a company effectively.

Proofread 

Avoid submitting a letter full of spelling, grammar, punctuation errors, and typos. Instead, edit accordingly and review the letter again before sending it.

Final Thoughts

A letter of introduction is a formal and perfect way of letting customers, investors, and other businesses know what a company produces and/or offers. An introduction can be made via a letter, email, social media, website, or in person. Introductions made to customers are known as business-to-customer introductions, while those made to businesses are known as business-to-business introductions. An introduction should give enough details of how a company/business solves a problem or is useful to a particular market. Such letters must be written in a business format. Templates can be used to craft it effectively. 

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Top 10 Business Letter Templates with Samples and Examples

Top 10 Business Letter Templates with Samples and Examples

Hanisha Kapoor

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When a heartbroken Claire Smith wrote letters to Shakespeare’s tragic heroine Juliet about his long-lost lover in the movie ‘Letters to Juliet’, the moving letters helped him reunite with his love. For centuries, letters have been used to express love and concern for those we hold dear. Business letters are the perfect medium to create the desired impact on the reader, and stir positive, mountain-moving emotions. This personal touch that makes the reader feel special and touches a chord with his/her unique sensibilities is one of the reasons companies still use business letters as their prime form of communication.

If you wish to find that perfect cover letter to introduce your proposal, here’s our comprehensive collection of cover letter PowerPoint Templates .

A world-renowned example of a business letter as a powerful tool for communication is the annual letter that investment guru and business magnate, Warren Buffet, writes to shareholders in his company, Berkshire Hathaway. The 91-year-old business legend has been sending/publishing the letter for six decades now; the last was sent in February this year. Buffet’s piece of communication (publicly available now) is a fabulous example of a business letter resonating with genuine concern for his shareholders, and radiating awe-inspiring honesty. Buffet is among the world’s richest and can afford any technology in the world, yet he has found it fit to convey his thoughts through the evergreen medium of a business letter.

On more mundane terms, business letters are usually written to suppliers, debtors, creditors, customers, clients, or any other party concerned to convey information, conclude transactions, enquire about prices or features, place an order, etc. Business letters are so popular as these have specific formats designed to convey your message with clarity; in fact, clear communication is the key goal of a business letter in the first place. Misunderstanding cannot creep in at any cost.

Business Letters to Communicate the Message on the Record

It is vital that business owners write effective, impactful letters to create the right persona for their company, reflecting their values and professionalism. Information contained in business letters is recorded and preserved for the ages. Mistakes in the letter can damage your reputation and stay on record, in perpetuity.

Writing a persuasive business letter is not exactly rocket science, but it can be tricky. Looking for a cost-effective way to communicate with your clients? Grab this exclusive blog replete with business newsletters PPT Templates to showcase your newly added products, deals, services, etc.

SlideTeam offers a repository of ready-made business letter templates to ease your workload. Deploy these customizable and content-ready PowerPoint Slides to post (email in the modern world) well-formatted business letters that convey the desired message with flair and conviction; at the cost of repetition, please remember there is no scope for misunderstanding, or someone loses his/her job.

Use these actionable business letters to create the right impression on readers and compel them to write back.

Browse our collection of well-crafted business letters PPT Slides and download these to meet your requirement.

Let’s dig in!

Template 1: Writing a Business Letter Steps PPT Template

This predesigned PowerPoint Template will help you craft a professional business letter. This slide showcases the format that needs to be followed for writing a neat and crisp company letter. Follow the instructions on the slide and give your business letter a proper outline. Deploy this easy-to-use PowerPoint Diagram to pen down a compelling business letter. Download now!

Business Letter Structuring PPT Template

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Template 2: Cover Letter for Business Proposal PowerPoint Slide

Use this ready-made PowerPoint Template and kick-start your presentation with an amazing cover letter. Walk your client through your business proposal and engage them in your presentation using this cover letter PPT Slide. Help them understand your company and processes. Grab this PPT graphic and persuade your clients to get onboard with you. Download now!

Business Proposal Cover Letter PPT Template

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Template 3: Cover Letter for Business Presentation PPT Diagram

Want to leave the first right impression on your audience? Incorporate this PowerPoint Template and give your presentation a fantastic start. Use this ready-made PPT slide to exhibit the purpose of your organization, its functions, processes, past work, and more. Give a brief overview of your experience in the field using this content-ready presentation template. Get yourself a deal and create a phenomenal impact on your business with the use of cover letter in this striking PPT layout.

Cover Business Letter PPT Diagram

Download this slide

Template 4: Cover Letter for Business Plan Services PowerPoint Layout

Here is another predesigned PowerPoint Template to attract your audience to your services. Deploy this PPT slide and write a convincing cover letter to start your presentation. This content-ready PowerPoint diagram is well-formatted and written as pro. You can personalize it by adding your company’s name and services. Incorporate this ready-to-use presentation template and craft a compelling business proposal to get hold of your clients. Download now!

Business Cover Letter PowerPoint Slide

Template 5: Cover Letter for Business Transformation Proposal PowerPoint Slide

Are you facing a hard time crafting a professional business letter? Grab this ready-to-use PowerPoint Template and outline a professional and engaging cover letter for your clients and stakeholders. Use this actionable PowerPoint Diagram to follow the proper format and add correct salutations in the business letter. Deploy this predesigned PPT slide and personalize it by adding your content to it to meet your business requirement. Grab this presentation template now!

Business Letter PPT Graphic

Template 6: Cover Letter for Business Services Proposal PPT Diagram

This is a well-structured PowerPoint Slide to help you craft a business letter. This PPT Layout is special for its visual-appeal and easy recall. Use this PowerPoint layout to present your services, processes, team, etc., to the client. Incorporate this actionable PowerPoint Diagram and showcase how you are unique with this engaging cover letter. Download now!

Cover Letter PPT Diagram

Template 7: Business Letter PowerPoint Template

Incorporate this beautifully designed business letter PPT template in portrait orientation. Use this PowerPoint Diagram to structure your cover letter to introduce yourself and your company. This PPT slide comes with ready-made content to ease your workload. Personalize the template by adding your name, contact details, and company logo and communicate in a stress-free manner with your clients. Download now!

One-page Business Letter PPT Template

Template 8: One-page Business Letter PPT Slide

Wish to craft a compelling business letter for your client? Look no further! Deploy this actionable PowerPoint Slide and write a business letter that makes an impact on your audience. This well-structured PPT Template will walk your stakeholders and clients through your job profile, company history, services, products, etc. Outline your cover letter and customize it with your brand logo and name using this PowerPoint Design. Download now!

Corporate Business Letter PowerPoint Template

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Template 9: Company Letter PowerPoint Diagram

Here is another well-designed PowerPoint template to help you draft a fantastic introductory business letter to onboard new clients. Use this actionable PPT slide as a base to format and structure your business letter. Deploy this PowerPoint diagram and showcase your work experience, skills, business processes, and more to present your proposal. Outline a comprehensive company letter with this ready-made PPT graphic. Download now!

Sales Business Letterhead PPT Design

Template 10: Business Advisory Cover Letter PowerPoint Template

The business advisory cover letter PPT Slide is a top-notch choice to help you craft a business letter that takes care of pain-points of the business owner (your client) in terms of conveying the value he/she offers to clients. Incorporate this content-ready PPT Slide and use it to outline your cover letter that meets all requirements. Customize and personalize the template by showcasing your company name and logo. Craft an engaging business letter and impress your stakeholders by highlighting your services and business in a professional and concise manner. Download now!

Business Letter PPT Template

Establishing a business relationship with clients, stakeholders, and customers requires a robust operational plan, workforce, services, and a well-crafted business letter to seal the deal. Ensure your products, proposal, and processes are communicated to your clients with well-written, tastefully-designed business letters. Incorporate SlideTeam’s ready-made business letter PPT Templates to exchange confidential or any other information with ease. You can download these customizable presentation templates from our monthly, semi-annual, annual, annual + custom design subscriptions here .

PS : Looking for company letterhead ideas? Read this exclusive guide featuring beautifully designed PPT templates for professional communication.

FAQs on Business Letters

What are the three major hallmarks of an excellent business letter.

1 . APPROPRIATE LENGTH A business letter needs to be long enough to cover all that the the sender needs to say, and match what the receiver needs to know. Before putting pen to paper, or the finger on the keyboard, DECIDE the information you need to put in the business letter. Too much will make it long, in which case it will not be read fully; too little information will render it useless and not convey, fully, what you wanted to say.

2. SIMPLE LANGUAGE AND STYLE Business letters can sometimes lull the writer into assuming a pompous tone, peppered with old-style English as the writer is a little shy of stating the mistake of a customer, a vendor or a supplier. This, in fact, makes things difficult for the all stakeholders as no one is sure of the what the communication means. AVOID VAGUE LANGUAGE AT ALL COST. For instance, ‘Winning A Deal’ can mean many things. Translate into concrete, simple language by saying: We will now be supplying to XXX corporation, which will give us higher margins.

3. PLANNING Plan before you write, with the critical question of what the purpose of the letter is at the back of you mind. Note everything you want to say in the business letter and ensure you have all relevant points. Finally, just these sets of information in the right order. The result: A memorable business letter, and more business orders! Believe us, this happens.

What are types of business letters?

Composing business letters is vital for organizations. Whether you want to introduce yourself to a client or encourage someone to read a report, a well-structured and formatted business letter can help engage your audience. You must construct and write a professional business letter to make the right impression on your clients. Business letters are categorized into types, some of which are listed below:

Cover letters

Thank You letters

Adjustment letters

Acknowledgement letters

Bad News letters

Congratulatory letters

What is the purpose of a business letter?

Every company needs to create and maintain relationships with its clients, stakeholders, and customers. Exchanging information, placing orders, executing processes, etc., requires written communication. Business letters help execute transactions in the written form. According to accomplished experts and business writers Ricks and Gow, the top use of business letters is to ‘inform, instruct, request, enquire, order, advice, correct, and to question’.

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A Guide to the Proper Business Letter Format with Examples

This article covers the following areas –.

Navigating the world of professional correspondence can be daunting. As an SEO writer and digital marketer, I’ve learned the importance of effective communication, especially in the form of a well-crafted business letter. Here, I’ll share insights and practical tips on the proper format for business letters, going beyond the basics to help you make your letters stand out.

A proper business letter format includes a sender’s address, date, recipient’s address, salutation, body, and closing with a signature. It should maintain a formal tone, using clear, concise language, and adhere to standard margins and alignment.

Continue reading for comprehensive insights into crafting effective business letters, including detailed examples and practical tips to enhance your professional communication skills.

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What Is a Business Letter?

A business letter is a formal document used in the professional world to communicate between individuals or organizations. Despite the rise of emails and instant messaging, business letters have maintained their importance. They are especially used for situations where a permanent record or a formal tone is necessary.

Here’s how your business letter might look:

Note: The subject line in a business letter is not strictly mandatory, but it is highly recommended, especially in formal or professional correspondence.

Key Elements of a Business Letter

1. heading and sender’s address.

The heading of your business letter should include your full name, address, contact number, and email address. This provides the recipient with your contact information and sets a professional tone for the letter. If you are representing a company, it’s standard to use the company’s letterhead, which usually includes this information along with its logo and other contact details.

The Purdue University Online Writing Lab offers comprehensive guidelines on formatting business letters, which can be a useful reference.

Here’s a sample of how the heading and sender’s address part of a business letter would typically look:

In this sample:

Directly below the sender’s address, leave a line space and then write the date. It’s important to use the full date format (e.g., January 26, 2024) to ensure clarity and avoid any confusion. The date on the letter is crucial as it indicates when the communication was sent, which can be important for record-keeping and follow-ups.

Here’s how it would look in the context of a business letter:

January 26, 2024

In this example, the date “January 26, 2024” is written in a full format, providing clear and unambiguous information about when the letter was composed. This standard format is universally understood and helps maintain a formal tone in the correspondence. The date is positioned a line space below the sender’s address, maintaining a clean and organized layout.

3. Recipient’s Address

Next, include the recipient’s name, title, company name, and address. This not only ensures that the letter reaches the correct person but also shows that you have taken the time to personalize your communication. Accuracy in the spelling of the recipient’s name and their title is essential for a professional approach.

Here’s an example:

Jordan Smith Marketing Manager Smith & Associates Marketing Solutions 123 Business Ave, Suite 456 Newtown, NY 12345 Email: [email protected] Phone: (123) 456-7890

This format not only ensures that the letter is directed to the correct person and place but also demonstrates professionalism and attention to detail. Personalizing the letter in this way helps establish a respectful and formal tone for the communication.

4. Salutation

Begin the body of your letter with a formal salutation. Address the recipient with “Dear Mr./Ms. [Last Name].” If the recipient’s name and gender are unknown, “Dear Sir/Madam” is a respectful alternative. The salutation sets the tone of respect and formality in the letter.

Here’s how it would look in a business letter:

Alex Taylor Senior Purchasing Manager Global Tech Innovations 456 Industry Road Tech City, CA 98765

Dear Mr. Taylor,

5. The Body of the Letter

Crafting the body of a business letter is akin to telling a well-structured story. It must have a clear beginning, a detailed middle, and a conclusive end. Each part plays a crucial role in conveying your message effectively and ensuring the recipient understands and responds to your communication as intended. Your message truly takes shape in the body of the letter, and your words must be clear, concise, and purposeful.

Opening Paragraph

For example:

Middle Paragraph(s)

For instance:

“Our team has specialized expertise in digital marketing strategies that align closely with the goals of Global Tech Innovations. We have successfully executed similar campaigns for other tech companies, resulting in increased online visibility and customer engagement.”

Closing Paragraph

The closing paragraph of your business letter should summarize the main points and include a call to action or suggest the next steps. It’s your opportunity to wrap up the letter neatly and prompt the recipient to respond or take specific action.

“I am confident that a partnership between our companies would be mutually beneficial. I would welcome the opportunity to discuss this proposal in more detail and explore how we can tailor our services to meet your needs. Please let me know a convenient time for a meeting.”

The body of your business letter is where you make your case, present your argument, or offer your services. It’s essential to maintain a professional tone throughout and ensure your letter is informative and engaging. By following this structure, you can write effective business letters that achieve your communication objectives.

6. Closing and Signature

End your letter with a formal closing phrase such as “Sincerely” or “Best regards.” After leaving a space for the signature, type your full name and your title if relevant. Signing the letter by hand, if sending a hard copy, adds a personal touch to your communication.

Here’s how this part of a business letter would typically look:

Jordan Smith Marketing Manager Smith & Associates Marketing Solutions

In this example:

7. Subject Line: Not Mandatory

The subject line in a business letter is not strictly mandatory, but it is highly recommended, especially in formal or professional correspondence. The subject line serves a practical purpose: it provides a clear and concise summary of the letter’s main point or purpose. This helps the recipient understand the letter’s context at a glance and can be particularly useful in prioritizing and organizing correspondence.

Including a subject line can also increase the efficiency of communication, as it directly informs the recipient of the letter’s content, reducing the time needed to discern the purpose of the letter. In busy professional settings, where recipients may receive a large volume of mail, a well-defined subject line can ensure that your letter is given appropriate attention.

Formatting a Business Letter

The presentation of your business letter is just as important as its content. Proper formatting not only makes your letter more readable but also conveys a sense of professionalism. The framework holds your content in a neat, accessible structure, ensuring that your message is communicated effectively. Let’s delve into the key aspects of formatting a business letter.

Importance of Margins

1-inch margins on all page sides are standard in business letter formatting. This provides a clean and uncluttered frame for your content, making the letter appear organized and professional. Margins also ensure that your letter looks good even after being printed and possibly filed or scanned.

Alignment for Clarity

Choosing the right font.

A professional font, such as Arial or Times New Roman, in a 10-12 point size, is ideal for business letters. These fonts are clear, professional, and universally readable. Avoid using decorative or overly stylized fonts, as they can detract from the letter’s professionalism and readability.

The Role of Spacing

Single spacing of your letter with a blank line between paragraphs enhances readability. It makes the letter easier to scan and allows the reader to identify key points quickly. Consistent spacing also contributes to the overall neat appearance of the letter.

Quality of Paper

Printing considerations.

Ensure that the print quality is high, with no smudges or faded areas. If you’re using a company letterhead, the colors and logo should be accurately and clearly printed.

Email Attachments

If you’re sending your business letter as an email attachment, consider saving it as a PDF to preserve the formatting. This ensures that the recipient sees the letter as intended, regardless of their device or software.

When sending a business letter in the body of an email, maintain the same formatting standards. Use a standard, readable font, and ensure the margins and alignment are clean and professional.

By adhering to these formatting guidelines, you can ensure that your business letter not only conveys your message effectively but also reflects your professionalism and attention to detail. Remember, how you present your letter can significantly impact how your message is received.

Practical Tips for Effective Business Letters

Regarding business letters, it’s not just about what you say, but also how you say it. The effectiveness of a business letter lies in its clarity, tone, and attention to detail. These practical tips will help ensure that your business letters are not only professional but also impactful and reflective of your intent.

1. Clarity and Conciseness

Avoid using jargon or overly complex language. While it’s important to sound professional, your main goal is to be understood. The Harvard Business Review provides insights into clear business communication, emphasizing simplicity’s importance.

2. Tone and Formality

While maintaining a formal tone is crucial, letting your personality subtly shine through is equally important. This helps in building a rapport with the recipient. Keep the tone professional, but don’t be afraid to add a personal touch, especially if you have a relationship with the recipient.

Consider the context and your relationship with the recipient when deciding how formal your letter should be. For a new client, a more formal tone is appropriate. However, a slightly more relaxed tone might be suitable if you’re writing to a long-time colleague.

3. Proofreading

Proofreading your letter is essential. Errors in spelling, grammar, and punctuation can undermine the professionalism of your message. A letter free of mistakes reflects attention to detail and respect for the recipient.

4. Cultural Sensitivity

Changing how you write to match different cultures is a good idea. This could mean being more formal or changing how you structure your letter. You still want to sound like yourself, but showing you understand their culture can make your communication better and show respect.

5. Follow-Up

By incorporating these practical tips into your business letter writing, you ensure that your letters are not just read but also respected and acted upon. Remember, a well-crafted business letter can open doors and build bridges in your professional journey. For more in-depth guidance, resources like MindTools offer detailed advice on effective business communication strategies .

Examples of Business Letters

Business letters come in various forms, each serving a unique purpose in professional communication. From job applications to customer inquiries and even formal complaints, how you structure and write these letters can significantly impact their effectiveness. To better understand how to apply the principles of effective business letter writing, let’s explore some examples of different types of business letters.

Example 1: Job Application Letter

Jordan Smith 123 Main Street Anytown, NY 12345 [email protected] (123) 456-7890

Hiring Manager XYZ Corporation 456 Business Rd. Business City, NY 67890

Dear Hiring Manager,

I am writing to express my interest in the Marketing Coordinator position listed on your company website. With my background in digital marketing and proven record of increasing brand awareness, I am excited about the opportunity to contribute to the success of XYZ Corporation.

I am eager to bring my creativity and strategic approach to your team. I look forward to the possibility of discussing this exciting opportunity with you. Thank you for considering my application. I will follow up next week to confirm receipt of my application and hope to schedule an interview at your earliest convenience.

Example 2: Customer Inquiry Response Letter

Customer Service Team ABC Company 789 Service Lane Help City, CA 12345 [email protected] (987) 654-3210

Dear Ms. Doe,

Thank you for contacting ABC Company regarding your recent purchase of the XYZ product. We understand your concern about the issue you’ve experienced and are here to assist you.

After reviewing your situation, we would like to offer a replacement for the product, as it seems there was a defect in the unit you received. We value your satisfaction and strive to ensure all our customers have a positive experience with our products. We will ship the replacement to the address provided and expect it to arrive within 5-7 business days.

Should you have any more questions or require further assistance, please do not hesitate to contact us. Our team is always here to help and ensure you get the best from our products.

Example 3: Formal Complaint Letter

Alex Johnson 456 Elm Street Complaintown, ST 12345 [email protected] (321) 654-9870

August 20, 2024

Manager XYZ Store 123 Retail Road Shopping City, ST 67890

Dear Manager,

On visiting the store to address the issue, I was met with dismissive and rude behavior from one of your sales associates, which is unacceptable and not the standard I expect from XYZ Store. I am requesting a full refund for the defective appliance and an official apology for the poor service I received.

I have been a loyal customer of XYZ Store for several years, and this experience has significantly impacted my view of your business. I hope that this matter will be resolved promptly and that steps will be taken to improve customer service in the future.

Example 4: Networking Letter

Taylor Martinez Marketing Consultant 789 Connection Blvd. Network City, MA 02130 [email protected] (555) 123-4567

Jamie Lee Director of Marketing Innovative Solutions Inc. 1234 Market St. Tech Valley, MA 02129

Dear Mr. Lee,

I would appreciate the opportunity to discuss your work and insights more deeply, perhaps over a coffee or a brief meeting at your convenience. I am confident that this could be the start of a valuable professional connection.

Thank you for considering my request, and I hope to hear from you soon.

Taylor Martinez Marketing Consultant

Example 5: Letter of Inquiry

Dr. Richard Kim Head of Research SolarTech Enterprises 890 Solar Avenue Sunnytown, NV 89002

Dear Dr. Kim,

Given our shared commitment to sustainable energy, I am reaching out to inquire about potential collaboration opportunities. We believe that joining forces on a project could lead to significant advancements in solar technology and its practical applications.

I look forward to the possibility of working together for a greener future. Thank you for considering this inquiry, and I hope to hear from you soon.

Example 6: Letter of Recommendation

November 15, 2024

To Whom It May Concern,

During his time at the university, Mark has consistently demonstrated exceptional skills in programming and problem-solving. He has been a key contributor to several successful projects, including an award-winning software development project in our annual tech fair.

Final Thoughts

Mastering the art of the business letter is an essential skill in the professional world. Following these guidelines and tips ensures that your letters effectively communicate your message while presenting a professional image.

Let’s Practice Now – Quiz!

Welcome to the Business Letter Format Quiz! This quiz is designed to test your understanding of how to properly format a business letter in English. It's suitable for learners of all levels, so dive in and see how much you know!

Before starting, make sure to read the related article on A Guide to the Proper Business Letter Format with Examples . This will help you get the most out of the quiz.

Frequently Asked Questions

The date should be placed below the sender’s address. It should be written in a formal format, like “July 10, 2024.”

The signature section should include the sender’s name, title, and contact information. This ensures the recipient knows who sent the letter and how to respond.

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Niaj A A Khan is an ESL Instructor with over 8 years of experience in teaching & developing resources at different universities and institutes. Mr. Khan is also a passionate writer working on his first book, "Learn English at Ease."

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Writing an Exceptional Presentation Letter: Stand Out from the Competition

professional letter presentation

Have you ever experienced the pressure and anxiety that comes with writing a presentation letter? Crafting a compelling and effective presentation letter can be a challenging task. It's your first chance to make a good impression and stand out from the competition. In this article, we will explore the art of writing an exceptional presentation letter that will grab the attention of hiring managers and make them want to learn more about you.

Why is a Presentation Letter Important?

A presentation letter, also known as a cover letter, is a document that accompanies your resume when applying for a job. While your resume highlights your skills, experience, and qualifications, the presentation letter allows you to introduce yourself personally and express your interest in the position. It provides an opportunity to showcase your writing abilities and demonstrate your enthusiasm and fit for the role.

The Structure of a Presentation Letter

To ensure your presentation letter is well-structured, follow these essential sections:

Start your presentation letter with a professional header that includes your name, contact information, and the date. Make sure to address the letter to a specific person, if possible, rather than using a generic salutation.

2. Salutation

Begin your letter with a formal salutation, addressing the hiring manager or the person responsible for hiring. If you don't have a specific name, use a generic term such as "Dear Hiring Manager" or "Dear [Company Name] Team."

3. Introduction

In the first paragraph, introduce yourself and state the position you are applying for. Express your excitement about the opportunity and briefly mention how you learned about the job opening. This is your chance to grab the reader's attention and make them want to continue reading.

4. Body paragraphs

The body paragraphs should expand on your relevant skills, experiences, and achievements. You should tailor each paragraph to highlight why you are the perfect fit for the position. Use specific examples to demonstrate your capabilities and demonstrate how your qualifications align with the job requirements.

In the closing paragraph, summarize your key points and reiterate your interest in the position. Let the reader know that you are available for an interview and provide your contact information. Express gratitude for their time and consideration.

6. Signature

End your letter with a professional closing, such as "Sincerely" or "Best regards," followed by your full name typed out. Leave space for your handwritten signature if you are sending a printed letter.

Tips for Writing an Effective Presentation Letter

Now that you understand the structure of a presentation letter, let's explore some tips to help you craft a compelling and effective letter:

1. Personalize your letter

Avoid using generic templates and make an effort to tailor your letter to the specific company and position you are applying for. Research the company's values, goals, and culture, and highlight how your skills and experiences align with their needs.

2. Keep it concise and focused

Presentation letters shouldn't exceed one page, so keep your content concise and to the point. Avoid rambling or including irrelevant information. Focus on highlighting your most relevant qualifications and accomplishments.

3. Use a conversational tone

While your presentation letter should maintain a professional tone, it's essential to sound personable and approachable. Write in a conversational style, using personal pronouns and avoiding overly formal language. Engage the reader with active voice, short sentences, and rhetorical questions.

4. Showcase your achievements

Use specific examples to demonstrate your accomplishments and how you have contributed to previous roles or projects. Quantify your achievements whenever possible, using numbers and percentages to showcase your impact.

5. Proofread and edit

Ensure your letter is error-free by thoroughly proofreading it. Check for spelling and grammar mistakes, as well as formatting errors. Consider asking a friend or family member to review it as well, as a fresh pair of eyes may catch things you missed.

Writing an exceptional presentation letter is an essential step in the job application process. By following the structure and tips outlined in this article, you can create a compelling letter that grabs the attention of hiring managers and increases your chances of landing an interview. Remember to personalize your letter, keep it concise, and showcase your achievements. With a well-crafted presentation letter, you can make a strong first impression and stand out from the competition.

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Business Introduction Letters

34 free business introduction letters (pdf & ms word).

Expanding a business, especially in its beginning stage, would need to reach out a hand of friendship to or create a business arrangement with other businesses. The best way to accomplish this is through a business introduction letter. This type of communication can take the form of a formal letter but isn’t limited to injecting some informal or friendly tones.

Table of Contents

  • 1 Business Introduction Letters
  • 2 Basic considerations for writing a business introduction letter
  • 3 Company Introduction Letters
  • 4 Parts of a business introduction letter
  • 5 Business Introduction Letter Samples
  • 6 Tips for writing your business introduction letter
  • 7 Business Introduction Letters Examples

Free business introduction letter 01

Basic considerations for writing a business introduction letter

A business introduction letter is a must when trying to reach out to prospective clients, whether you’re a newbie in the community or you want to expand your audience. Prior to writing the letter, you should already familiarize yourself with the desires and needs of your audience.

Also, you should be able to demonstrate these in your company introduction letter . It should inform the readers why becoming their clients would be a beneficial move. Here are some basic considerations to keep in mind:

  • Business introduction letter basics The letter should always adopt a degree of formality and, therefore, must adhere to business letter protocols. It should maintain a professional tone, avoiding the use of pushy language or technical jargon. Use off-white or white-colored high-quality paper and don’t use too many colors and graphics. Using the company’s letterhead or logo is a must but avoid any additional graphics that may distract the reader’s attention. For an additional personal touch, a handwritten signature at the end of the letter is highly recommended.
  • Think about your audience When writing a business introduction letter sample to a new and prospective client you intend to have a professional relationship with, make sure that you target his interests, needs, and desires. Beforehand, come up with an audience profile which will describe the types of persons who will most likely buy your products or services.
  • Grab the attention of the reader Remember that you’re not alone in writing such letters. Prospects receive many marketing messages each day. You will need to write a letter that will grab your prospect’s attention and tickle their interest. If you have to deviate from the norm and still retain the formality, do so.
  • Explain what you can do or provide Don’t underestimate your readers. Most of them would read company introduction letters to see how they might benefit the company. It’s important that you write convincing letters about your merchandise or services so that those who read your letter can become your customers.
  • Extend an invitation to your readers You can include an invitation to your reader at the closing of the letter so they can learn more about your business. They can do this by coming into your shop or by visiting your business website . You can invite the readers to an open house or for another type of event. You can also offer them to try your products at no charge. Some entrepreneurs can also offer discounts or some special deal if the reader presented the introduction letter when they come visiting at specified dates. Whatever you want your prospective clients to do, make it as easier for them by including the usual specifics like your address, office hours, and contact details.

Company Introduction Letters

Free business introduction letter 10

Parts of a business introduction letter

Because of the advent of electronic communications today, the importance of a traditional business introduction letter is frequently overlooked. But such a letter still has its own personality. One that is well-written with a great sales pitch and introduction and presented on letterhead can create a connection that’s more personal with a prospective client.

It can better deliver the message than an e-mail which would join a clutter of messages in a client’s inbox. To write a well-crafted business introduction letter sample, you must first understand the significant elements in writing one. The letter must be clear and direct to the point. This could effectively and quickly get your foot on the door with new clients.

The first thing you need to do when introducing yourself to potential business partners is to organize the information to include in your letter and decide how or in what order you will present the information. Remember that the letter is about your client’s interest and not yours.

This means knowing the benefits that your prospect will get when working in tandem with you and not presenting your products or their prices. Create a ranking of the information in order of importance.

This will allow you to omit those items that will have little bearing to your goal , and this usually happens when the letter starts to get too lengthy. In general, limit the letter to only a page. Presenting excess information all at once is also not advisable. Then you can start including the important parts of the letter:

  • Opening The first sentence should already make a lasting impact on the reader. It should make him want to learn more information about your product. A question, which should be on the writer’s favor, will usually get the reader’s attention. Or you can start with statistics. Lines like these directly confront a problem or a need that the reader will feel determined to look into the solution you’re offering. The opening lines should be direct to the point, limited to one or two sentences but should not provide answers. Keep in mind that the letter is about the purpose and not about yourself.
  • Benefits After gaining your reader’s attention by demonstrating there is a problem, it’s time to offer concrete solutions. Make the solution as specific as possible to the reader’s predicament. Keep this part short because the less information you include, the better the chances are that the recipient will call, out of necessity, if not curiosity. Present just enough information on how to solve the issue but never go into details yet. At this point, the goal of the letter is to create a sales response where you can provide a presentation with more details.
  • Call to action After the body of the letter, there should be a call to action statement. Inform the reader that you would want to speak to him further and that you would be calling his aide to schedule a meeting . Provide the client with your website address or your telephone number in case he wants to ask for more information. Leaving the decision to the client for a meeting is not a good idea. Nor is it advisable to write a phrase such as “contact me if interested.” Chances are, they might not respond at all. You should make it clear that the recipient should ask for more information.
  • Postscript Remember to finish each letter with a postscript. This note is usually a standout on the page. A lot of readers are even inclined to read this before going through the rest of the letter. But write one with an intent business phrase. Don’t use throwaway lines. Instead, use a piece of information that would leave a good impression.

Business Introduction Letter Samples

Free business introduction letter 20

Tips for writing your business introduction letter

If in doubt about the structure of a well-written business introduction letter, download this business introduction letter template as it contains the basic manner or needs on how to write such letters. Informal letters need not follow the rules, but with business letters, you need to consider many factors.

Foremost, of course, is that it should have a formal, professional tone. There’s also the need to go directly to the point. The letter should also contain the basic details of your business whether it deals with products or services. Here are some tips for writing your company introduction letter:

  • You should mention the several special features of your business which may attract the attention of the reader.
  • Address your letter to potential clients or companies with an aim to increase your business either directly or indirectly.
  • Resort to formal business introduction letter formats if it’s the first time you will compose one. This will erase any doubts in writing a well-crafted one and hopefully, could make the task of writing the letter easier for you.
  • When composing the letter, don’t be too rigid. It would be better to remain slightly informal. Avoid keeping the tone of your letter too short or concise. It’s always recommended to make the reader feel good and comfortable regarding the business that’s about to start. To ensure this, make the letter sound like a friendly one, with a mix of both the formal and informal tones.
  • State your details as clear as possible. This will prevent the reader from calling you up at a later time just to clarify such details. Divulge everything regarding your product or services details and never keep any details hidden or restricted.
  • To start the ball rolling, the business introduction letter should also contain a gist of whatever deal you’re thinking of. For instance, if you’re planning to put up a clothing factory with the recipient and would want to like him about this, make sure to mention this in your letter. Don’t leave the reader guessing what exactly you want to do and what exactly you want from him.

Business Introduction Letters Examples

Free business introduction letter 30

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Job Abandonment Letter

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Gift Letter Templates

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Letter of Introduction Templates

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What is the Proper Business Letter Format?

Business letter overview, business letter structure, full business letter example, download business letter format template, additional formatting considerations, additional resources, business letter format.

Create professional business letters

A business letter should always follow a certain format and structure to ensure it is received as professional and up-to-standard. While there are many different types of business letters, this guide will go through a detailed example of the most classic business letter format.

Business Letter Format - woman reading a letter in her office

In business , a letter is simply any type of correspondence sent between two parties. It may be about any topic and sent via many delivery methods such as email , regular mail, and hand delivery.

The tone you take in the letter will depend on who the audience is and what the purpose of the communication is. Sometimes you will need to be more formal, and other times a more casual voice is appropriate.

The example provided below is a neutral voice and a moderate level of formality.

Below is an example of how a business letter is laid out and structured. Feel free to copy and paste the text into your own email, Word, or Google document and be sure to customize and proofread it thoroughly.

[Sender’s Name]

[Sender’s Company Name]

[Sender’s Street Address]

[Sender’s City, State/Province, & Zip/Postal Code]

[Sender’s phone number and/or email address]

[Recipient’s Name]

[Recipient’s Company Name]

[Recipient’s Street Address]

[Recipient’s City, State/Province, & Zip/Postal Code]

[Recipient’s phone number and/or email address]

[Dear Name],

[Introduction – this is where you explain the purpose of the letter, such as why you are writing it, what you hope to achieve from it, and any other important information you want to state upfront.]

[Middle Section – this is where you elaborate and provide more detail about what you outlined in the first paragraph. There may be several more paragraphs like this depending on how long the letter needs to be]

[Conclusion – this is the place where you wrap up and summarize things. There may be a call to action or next steps included in this paragraph.]

[Sincerely],

[Signature]

[Name of Sender]

Now that you’re familiar with the business letter format, let’s look at an example with real information built in.

ABC Education Inc.

1234 – 123 Street

New York, NY 01218

May 21, 2018

Sarah Geenie

XYZ Company Inc.

6789 – 789 Street

New York, NY 04851

Re: Updated Billing Frequency

Dear Ms. Geenie,

I am writing to inform you of our new pricing model effective February 1, 2019. On the first of February, we will be switching from an annual billing cycle to a quarterly billing cycle and this letter contains important information that may impact your organization.

After conducting extensive research and receiving feedback from our customers, we have determined that most customers strongly prefer a quarterly billing cycle rather than an annual one. In order to best suit your needs, we have decided to offer this benefit, which will take effect on February 1, 2019.

This letter is simply to notify you of the upcoming changes, and no immediate action is required from you at this time. We thank you for your continued business.

Enter your name and email in the form below and download the free template now!

Example of Business Letter Format Template

In addition to the overall format and structure laid out above, you may also want to consider the following information as standard business practices.

Common formatting standards include:

  • Arial, Times New Roman, or a similar standard font
  • Size 11 or 12 point
  • Sentence case capitalization
  • White background
  • 5” x 11” size paper
  • Portrait layout
  • 1” margins
  • Single, 1.5, or double spacing
  • Black font color
  • Use of corporate letterhead
  • Single or double-sided printing
  • Plain white background

Thank you for reading this guide on how to use the proper business letter format. CFI is a global provider of online education and offers the Financial Modeling & Valuation Analyst (FMVA) TM certification for financial analysts.

To continue learning and advance your career, these additional resources will be helpful:

  • Business Writing
  • Cover Letter Template
  • Resignation Letter Template
  • Interview Guides
  • See all career resources

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Business Cover Letter for Word & Google Docs

Business Introduction Letter Template

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  • Present your company's solutions in a style that reflects its personality from the very first sentence.
  • Share your company's mission to generate empathy with customers.
  • Communicate the most notable achievements of your business.
  • Personalize the document with your company's corporate image.
  • Print the business cover letter in your preferred format or share it with colleagues via email.

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Business Letter Format With Free Template

Shweta

Updated: Aug 22, 2022, 8:26pm

Business Letter Format With Free Template

Table of Contents

When to use a business letter, 7 essential elements to include in a business letter, how to format a business letter, download free business letter template, business letter examples, writing an email business letter, frequently asked questions.

As straightforward as a business letter may initially seem, it can be a challenge to sit down and write one with the correct format. Since business letters are written by an organization or professional to another organization or individual for professional communication, it’s important to use an established business letter format to form a good first impression.

Keep reading to know the essential elements of a business letter, how to format it and tips for writing effective business letters. We’ve also provided a free template that can make drafting your letters easy.

A business letter is used by an organization or an individual for professional communication with other individuals or companies. Examples of business letters are job offer letters , sales letters, investor interest letters, resignation letters, business circulars, shareholder letters, letters of recommendation , etc.

Your Contact Address

If the contact address is already included in the letterhead, skip it. Otherwise, include these in your contact information:

  • City, state, ZIP Code
  • Phone number
  • Email address

This is the date when you are writing the letter. If your contact information is included on the letterhead, your business letter starts with the date.

Recipient Address

The address should include:

The salutation that you use depends upon how familiar you are with the recipient.

Use “To whom it may concern” if you’re not sure about who will receive and read your letter.

If you know the recipient formally, use Dear [last name].

If you know the recipient informally, use the salutation Dear [first name].

Letter Body

This is the meat of the business letter. Use single line spacing for readability. You can use extra lines between paragraphs, after the salutation and above the closing salutation.

Closing Salutation or Valediction

Again, the closing salutation depends upon how formal or informal your relationship is with the recipient. Some of the most commonly used closing salutations in business  include:

  • Kind regards
  • All the best

Your Signature

You should always end with a handwritten signature even if the letter is typed and printed using a computer. Handwritten signatures help in establishing a rapport with the recipient even if this is your first communication. Always write your full name and title below the signature. Check out how to bring over your professional handwritten signature to emails and digital documents with an electronic signature .

Optional Things To Include

If you are including any additional documents pertaining to the letter, make a list of those enclosures after your signature and name. If you are sending a sales letter, you may consider including a call to action (CTA) at the bottom of the letter.

A business letter must be formatted for clarity and ease of understanding. Here are some points to consider while formatting the letter:

  • Block or indent. In the block format, all elements of the letter are left-aligned. But, if you want to use an indented format, right-align your address, date, closing salutation and signature. The rest of the elements will be left-aligned.
  • Font. Use a professional font such as Arial, Calibri, Times New Roman, Helvetica, etc. The size must be from 10 to 12.
  • Margins. A one-inch margin on all four sides of the page is the standard. You can increase it to one-and-a-quarter inches to differentiate it from other types of letters.
  • Spacing. Use a single line for the body of the letter. Use extra lines after your address, date, recipient address and salutation. Also, leave an extra line before the closing salutation.

Business letter is a formal document and you are accountable for the information you pass in it. So you must be very intentional about its content and format. We have discussed this in detail in the article. Here are a few examples for your reference.

Here is an example of a business letter from Purdue University’s Online Writing Lab . The sample also specifies recommended margins and spacing for the letter.

professional letter presentation

This is a marketing letter example from GCF Global . Note that as CTA, the writer had provided multiple ways (contact number and email ID) to reach out to her. This makes it easier for the reader to respond.

professional letter presentation

If you have to send the business letter through email, you need to tweak the format a bit. For example, while the salutation, body and signature will remain the same, you will need to add the subject line to notify the recipient of the purpose of your email and you can include both links and attachments.

Here’s how a business letter via email differs:

  • Add a subject line to include the topic you are writing about
  • Your address and contact information should come below your signature
  • Option to add links as well as attachments

Bottom Line

It’s not that difficult to write an effective business letter that gets you the desired results. Use the template shared here to ensure each section of your letter adheres to the appropriate style and format.

What are the seven parts of a business letter?

The seven parts of a business letter are: sender’s address, date, recipient address, salutation, body, closing salutation and signature. If you have documents attached with the letter, include a list of enclosures after the signature.

Why should I use a business letter format?

When you use a standard business letter format, it establishes your commitment to the recipient and forms a good first impression.

What is a business letter?

A business letter is a formal document used by companies for professional communication to other companies, employees and stakeholders.

What is the best font to use for a business letter?

When writing a standard business letter, the preferred fonts are either Times New Roman or Arial, especially if you are sending the letter to a conservative company. The preferred size of the type is 12. For a more modern or liberal company, you can be a little more creative in your font choice, but it should still be legible. Calibri, Verdana, Courier New, Cambria and Verdana are also possible options to consider.

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Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Writing the Basic Business Letter

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Parts of a Business Letter

This resource is organized in the order in which you should write a business letter, starting with the sender's address if the letter is not written on letterhead.

Sender's Address

The sender's address usually is included in letterhead. If you are not using letterhead, include the sender's address at the top of the letter one line above the date. Do not write the sender's name or title, as it is included in the letter's closing. Include only the street address, city, and zip code.

The date line is used to indicate the date the letter was written. However, if your letter is completed over a number of days, use the date it was finished in the date line. When writing to companies within the United States, use the American date format. (The United States-based convention for formatting a date places the month before the day. For example: June 11, 2001. ) Write out the month, day and year two inches from the top of the page. Depending which format you are using for your letter, either left justify the date or tab to the center point and type the date. In the latter case, include the sender's address in letterhead, rather than left-justified.

Inside Address

The inside address is the recipient's address. It is always best to write to a specific individual at the firm to which you are writing. If you do not have the person's name, do some research by calling the company or speaking with employees from the company. Include a personal title such as Ms., Mrs., Mr., or Dr. Follow a woman's preference in being addressed as Miss, Mrs., or Ms. If you are unsure of a woman's preference in being addressed, use Ms. If there is a possibility that the person to whom you are writing is a Dr. or has some other title, use that title. Usually, people will not mind being addressed by a higher title than they actually possess. To write the address, use the U.S. Post Office Format. For international addresses, type the name of the country in all-capital letters on the last line. The inside address begins one line below the date. It should be left justified, no matter which format you are using.

Use the same name as the inside address, including the personal title. If you know the person and typically address them by their first name, it is acceptable to use only the first name in the salutation (for example: Dear Lucy:). In all other cases, however, use the personal title and last/family name followed by a colon. Leave one line blank after the salutation.

If you don't know a reader's gender, use a nonsexist salutation, such as their job title followed by the receiver's name. It is also acceptable to use the full name in a salutation if you cannot determine gender. For example, you might write Dear Chris Harmon: if you were unsure of Chris's gender.

For block and modified block formats, single space and left justify each paragraph within the body of the letter. Leave a blank line between each paragraph. When writing a business letter, be careful to remember that conciseness is very important. In the first paragraph, consider a friendly opening and then a statement of the main point. The next paragraph should begin justifying the importance of the main point. In the next few paragraphs, continue justification with background information and supporting details. The closing paragraph should restate the purpose of the letter and, in some cases, request some type of action.

The closing begins at the same vertical point as your date and one line after the last body paragraph. Capitalize the first word only (for example: Thank you) and leave four lines between the closing and the sender's name for a signature. If a colon follows the salutation, a comma should follow the closing; otherwise, there is no punctuation after the closing.

If you have enclosed any documents along with the letter, such as a resume, you indicate this simply by typing Enclosures below the closing. As an option, you may list the name of each document you are including in the envelope. For instance, if you have included many documents and need to ensure that the recipient is aware of each document, it may be a good idea to list the names.

Typist initials

Typist initials are used to indicate the person who typed the letter. If you typed the letter yourself, omit the typist initials.

A Note About Format and Font

Block Format

When writing business letters, you must pay special attention to the format and font used. The most common layout of a business letter is known as block format. Using this format, the entire letter is left justified and single spaced except for a double space between paragraphs.

Modified Block

Another widely utilized format is known as modified block format. In this type, the body of the letter and the sender's and recipient's addresses are left justified and single-spaced. However, for the date and closing, tab to the center point and begin to type.

The final, and least used, style is semi-block. It is much like the modified block style except that each paragraph is indented instead of left justified.

Keep in mind that different organizations have different format requirements for their professional communication. While the examples provided by the OWL contain common elements for the basic business letter (genre expectations), the format of your business letter may need to be flexible to reflect variables like letterheads and templates. Our examples are merely guides.

If your computer is equipped with Microsoft Office 2000, the Letter Wizard can be used to take much of the guesswork out of formatting business letters. To access the Letter Wizard, click on the Tools menu and then choose Letter Wizard. The Wizard will present the three styles mentioned here and input the date, sender address and recipient address into the selected format. Letter Wizard should only be used if you have a basic understanding of how to write a business letter. Its templates are not applicable in every setting. Therefore, you should consult a business writing handbook if you have any questions or doubt the accuracy of the Letter Wizard.

Another important factor in the readability of a letter is the font. The generally accepted font is Times New Roman, size 12, although other fonts such as Arial may be used. When choosing a font, always consider your audience. If you are writing to a conservative company, you may want to use Times New Roman. However, if you are writing to a more liberal company, you have a little more freedom when choosing fonts.

Punctuation

Punctuation after the salutation and closing - use a colon (:) after the salutation (never a comma) and a comma (,) after the closing. In some circumstances, you may also use a less common format, known as open punctuation. For this style, punctuation is excluded after the salutation and the closing.

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Professional Letters Template for Business

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Einstein's 1939 letter, warning of atomic weapons, just sold at auction for $3.9 million

  • Einstein's 1939 letter to Roosevelt, warning of atomic weapons, sold at auction for $3.9 million.
  • Einstein later regretted the letter for its ultimate role in helping to develop the atomic bomb .
  • The letter belonged to late Microsoft co-founder Paul Allen. The new owner's identity is unknown.

Insider Today

In the summer of 1939, Albert Einstein made what he considered his " one great mistake ": signing a letter that would reach the desk of President Franklin Roosevelt and help usher in the nuclear age.

Now, a copy of that letter, also signed by Einstein, has sold at a Christie's auction for $3.9 million. The original that was sent to Roosevelt is part of the Franklin D. Roosevelt Library's collection in New York.

"This has been described as one of the most influential letters in history," Peter Klarnet, senior specialist for Americana, books, and manuscripts at Christie's, said in a statement .

The recent sale doesn't set a record price for Einstein memorabilia, though. Christie's previously auctioned one of the famed scientist's manuscripts for $13 million.

The letter that launched our nuclear age

The letter warned that Germany could develop " extremely powerful bombs " using uranium and urged the president to "speed up" the US's own work on the element, eventually leading to the Manhattan Project and the development of the world's first atomic bomb.

Though Einstein didn't write the letter, his worldwide esteem meant his signature added significance and credibility to the letter.

The copy that sold at auction on Tuesday was the only version in private hands, according to Christie's. It was part of a larger collection belonging to the late Microsoft co-founder Paul Allen .

Allen bought the letter in 2002 for $2.1 million. Before that, it had belonged to publisher Malcolm Forbes, who acquired it from Hungarian physicist Leo Szilard's estate, The Guardian reported . Szilard wrote the letter , which Einstein signed.

Christie's didn't disclose the identity of the letter's new owner.

Einstein's influence on the Manhattan Project

When Szilard wrote the letter, German scientists had recently discovered nuclear fission , the process of splitting atoms and releasing energy, which could be used to power an atomic bomb.

Related stories

For Szilard and Einstein, the possibility of the Germans creating a nuclear weapon was reason enough to write President Roosevelt.

Both Szilard and Einstein were Jewish scientists who had fled Europe during Adolf Hitler's rise to power.

Once Germany surrendered, however, Szilard and Einstein no longer felt the use of nuclear weapons was justified.

"Woe is me," Einstein said when he learned of the attacks on Hiroshima and Nagasaki, Japan, in 1945 that killed an estimated 200,000 people.

Though Einstein was never a part of the Manhattan Project — the US Army Intelligence Office denied him the necessary security clearance — the Nobel Prize winner regretted his role anyway.

After the war, he spoke out against nuclear proliferation. Before his death in 1955, Einstein signed a manifesto written by philosopher Bertrand Russell.

Now known as the Russell-Einstein Manifesto, the document warned the public about an even greater threat than the atomic bomb: newly developed hydrogen bombs, which are far more destructive .

The manifesto led to the creation of the Pugwash Conferences on Science and World Affairs, an organization that — to this day — is dedicated to ridding the world of weapons of mass destruction.

Watch: Cold War historian rates 9 Cold War clash scenes in movies

professional letter presentation

  • Main content

Kamala Harris’s endorsements show Republicans may be paying the price for their newfound anti-business rhetoric

Tevi Troy is a senior fellow at the Bipartisan Policy Center and a former senior White House aide. He is the author of The Power and the Money: The Epic Clashes Between Commanders in Chief and Titans of Industry .

A screen displays an image of U.S. Vice President Kamala Harris at a Wall Street subway station near the New York Stock Exchange on Aug. 23.

Eighty-eight American business leaders have written a letter endorsing Kamala Harris for president. This development may surprise those who assume that corporate business leaders lean Republican. But a close look at the signers, as well as the history of the relationship between business and government, reveals that while this is not some kind of watershed moment in terms of big business’ relationship with political leaders, it does signal that Republicans have some work to do in terms of their relationship with business.

The list of signers is far from a listing of 88 current Fortune 500 CEOs. Some 40 are “formers,” reflecting the fact that sitting business leaders need to be careful in being too explicitly on one side or the other of America’s deepening political divide. Others, like former Treasury Secretary Larry Summers, are from academia more than from the business world. While the letter reveals that many business leaders are supportive of Harris, it does not suggest that the whole business world is on her side. Donald Trump has his own coterie of business leaders on his side, including Elon Musk , Steve Schwarzman , Bill Ackman , and Marc Andreessen .

Traditional affinities

There has long been political diversity among business leaders. Financier JP Morgan generally—and generously—backed Republicans throughout his career. Yet in 1884, he backed the conservative Democrat Grover Cleveland for president. Standard Oil’s John D. Rockefeller habitually gave money to Republicans but still clashed with trust-busting Republican Teddy Roosevelt, who criticized Rockefeller’s monopoly and initiated policies that led to the breakup of his company.

Many of the Harris endorsement letter signers are from the worlds of technology and entertainment. Connections between Democrats and Hollywood executives go back a long time. Harry and Jack Warner of the Warner Brothers studio strongly backed Franklin Roosevelt for president in 1932. The brothers attended his 1933 inauguration and regularly made films that advanced Roosevelt and his causes. In later years, agent and then studio head Lew Wasserman befriended Democratic president Lyndon Johnson and practically created the pipeline of Hollywood cash going to Democratic politicians.

The close links with Hollywood and Democrats of course continue today as well. When Hollywood executive—and Harris letter signer—Jeffrey Katzenberg made it known that the money was drying up for Joe Biden‘s faltering presidential campaign, it was like a stake through the heart of the Biden candidacy. Silicon Valley, another source for many of the letter’s signers, is a newer industry, but it has also long been a Democratic stronghold.

A shifting landscape

The letter’s signatories are also indicative of the evolution of our economy away from manufacturing and industrial companies that have tended to favor Republican policies on regulation. White-collar industries like entertainment, media, and tech not only favor many Democratic policies, but they also have highly Democratic workforces that push back against executives who back Republican politicians.

In addition to external factors that may have eroded a perceived GOP edge among corporate leaders, Republicans need some introspection. Republicans have long been better for business in terms of their political rhetoric. Democrats are and have been regular bashers of corporations. However, in recent years we have been seeing more anti-business rhetoric from Republicans as well. Democratic corporate bashing is still more common and more critical, but anti-business rhetoric from Republicans erodes a traditional area of Republican advantage.

Beyond the rhetoric, Democrats have long backed interventionist antitrust policies, while Republicans have been more enamored of the theories of Robert Bork, who argued that big is not bad as long as consumers benefit. In recent years, though, an increasing number of Republicans have sided with modern trustbusters like Federal Trade Commission head Lina Khan and said they want to break up big companies , particularly in the tech space.

The final factor is in terms of personal relationships. While Dwight Eisenhower felt close to “the gang,” his group of corporate executive golf-playing buddies, modern-day executives, especially in the tech and finance worlds, are more likely to find affinity with Democratic politicians. They will frequently have gone to the same schools, live in the same blue-bubble cities and suburbs, and share the same cultural interests. From many business leaders’ perspectives, Democrats may bash them, but as long as Republicans are bashing them as well, they might as well support the people that their kids go to school with.

The relationships between the main political parties and big business have long been complex—and are even more complex in our current era. But the pro-Harris letter reveals that Republicans have some work to do if they want to be seen as the pro-business party in future elections.

More must-read commentary published by  Fortune :

  • Inflation, housing, immigration, taxes: The Harris-Walz economic policy scorecard
  • The ‘sustainability recession’  will end soon—and not by choice
  • ‘Godmother of AI’ says California’s well-intended  AI bill will harm the U.S. ecosystem
  • The most underrated leadership skill, according to  Jake Sullivan

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of  Fortune .

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