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5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

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Block Format

Copy this text for your Marketing cover letter!

123 Fictional Avenue New York City, NY 76208 (123) 456-7890

June 15, 2023

Hiroshi Suzuki The New York Times 123 Fictional Lane New York City, NY 76208

Dear Mr. Suzuki:

With over 5 years of diverse experience in marketing, I am enthusiastic about using my skill set at The New York Times to propel the brand to new heights. With a passion for journalism and a history of proven growth in engagement metrics, I am eager to contribute my experience to foster meaningful connections with The New York Times’ readership.

At my previous position with Newsday, I spearheaded the optimization of web content, which resulted in a 36% increase in organic traffic within six months. Additionally, my hands-on experience with Moz SEO tools was instrumental in enhancing our website’s visibility. I managed and executed email marketing campaigns that boosted our subscriber engagement rate by 18%. And I created and edited video content using Adobe Premiere Pro, leading to a 24% rise in social media shares.

Furthermore, I’ve consistently relied on data to drive my social media campaigns. For instance, by streamlining content and implementing targeted ads, I was able to increase the click-through rate by 17%. Proficiency in Google Ads enabled me to create cost-effective, high-impact campaigns.

At The New York Times, my vision is to combine cutting-edge marketing strategies with captivating storytelling. With an ability to craft engaging content across various platforms and leverage data to make the most of marketing, I’m confident I’m a perfect match for your publication’s innovative spirit.

Thank you for considering me for this prestigious role. I am excited about the possibility of contributing to The New York Times and would welcome the opportunity to further discuss how I can bring value to your team. Please don’t hesitate to contact me if you would like any additional information.

Enclosures: Resume Portfolio Google Ads Certification Moz SEO Certification

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

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Marketing Coordinator Cover Letter Example

Copy this text for your Marketing Coordinator cover letter!

123 Fictional Avenue Phoenix, AZ 76208 (123) 456-7890

Anika Sharma GoDaddy 123 Fictional Lane Phoenix, AZ 76208

Dear Ms. Sharma:

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%.

Additionally, my expertise in SEO has been instrumental in enhancing online visibility for various projects. Through keyword optimization, on-page SEO adjustments, and building backlink profiles, I’ve successfully increased organic search traffic for clients across multiple industries.

I’m also adept with CMS platforms, such as WordPress and Joomla, which has enabled me to efficiently create, edit, and publish web content that is both engaging and optimized for search engines.

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team.

Luna Torres

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

Copy this text for your Marketing Intern cover letter!

123 Fictional Avenue Houston, TX 76208 (123) 456-7890

Felipe Santos Chevron 123 Fictional Lane Houston, TX 76208

Dear Mr. Santos:

The moment I saw the opening for a marketing intern at Chevron, I felt compelled to apply. As an ardent supporter of sustainable energy practices, I’ve always admired Chevron’s commitment to integrating advanced technologies for cleaner energy solutions. It’s exciting to think of contributing to a company that is not just an industry giant, but also an innovator.

As a marketing student at Texas Southern University, I’ve developed skills essential for a modern marketing professional. One of my proudest achievements was developing and managing an email marketing campaign for our university’s sustainability fair. I designed a series of emails that reached over 5,000 students and faculty members, contributing to a 34% increase in attendance.

In addition to my experience with email marketing, I possess a strong understanding of data analytics. Through Google Analytics, I have successfully monitored and analyzed user engagement in various campaigns. For instance, in a recent project, I employed Google Ads to generate a PPC campaign for a local non-profit.

I’m also adept at leveraging advertising platforms like Facebook Ads Manager to maximize outreach. For my university’s Entrepreneurship Club, I set up a campaign to promote a networking event, resulting in a 42% increase in participant sign-ups.

At Chevron, I aspire to apply my marketing skills to contribute to the company’s goals and further its mission. I’m particularly drawn to Chevron’s dedication to innovation and sustainability. Thank you for considering my application.

Matias Suarez

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

Copy this text for your Marketing Assistant cover letter!

123 Fictional Avenue Sacramento, CA 95814 (123) 456-7890

December 12, 2023

David King Blue Diamond Growers 123 Fictional Lane Sacramento, CA 95814

Dear Mr. King:

Blue Diamond Growers first caught my attention when I learned about the Homegrown Goodness Tour, an ingenious marketing move that beautifully bridges your products with local culture. As someone who has been stirring the pot of innovative content creations and social media strategies in the backdrop of Sacramento, CA, I believe I can help Blue Diamond Growers capture its audience on the next leg of its journey.

Previously, at AdInfusion, I played a key role as the social media specialist, where we aimed to boost our clients’ digital foothold. Through my use of various analytics platforms, including Google Analytics, we achieved an average increase in social media traffic of 38%. I also introduced email marketing, which resulted in a 22% increased conversion rate across all our campaigns.

Simultaneously, as the content creation coordinator at JP Marketing, I had the opportunity to craft compelling narratives for our clients, specifically in the food and beverages industry. Here, I used social media management tools to increase brand engagement by 37% within the first three months—a tremendous testament to our hard work and inventiveness.

Embarking on my professional journey at Lennar, I initially embraced the role of a marketing assistant. Here, I applied my acquired knowledge and innate abilities to tackle significant strategic marketing challenges with fresh and distinctive solutions. A noteworthy example includes utilizing targeted email marketing to enhance Lennar’s customer retention by 33% while simultaneously decreasing marketing expenditure by 7%.

I’m thrilled about the prospect of joining Blue Diamond Growers on its tour and can’t wait to curate catchy content, captivate the crowd with email strategies, and crystalize the impact of your campaigns using data-driven insights. Thanks for considering my application. I would love to chat further about this marketing assistant role.

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

Copy this text for your Marketing Director cover letter!

123 Fictional Avenue Portland, OR 33101 (123) 456-7890

Sofia Allen Royal Caribbean Cruises 123 Fictional Lane Portland, OR 33101

Dear Ms. Allen:

A knack for identifying market trends, an enthusiasm for crafting innovative strategies, and a background in data analytics have fueled my passion for taking on marketing challenges and propelling brands to new heights. This is an invitation for us to collaborate and harness my marketing expertise to achieve Royal Caribbean Cruises’ ambitious goals.

For the past three years, I’ve led digital marketing initiatives at Mirador. It was here I strategically tapped into data analytics, supervising the launch of a novel multichannel marketing campaign that boosted the conversion rate by a striking 24%. This initiative, which reached an audience of 11,500+ customers, not only delivered significant revenue growth but also enhanced customer engagement rates.

Before Mirador, I harnessed the power of social media advertising at Zapproved. Merging proficiency in Google AdWords and Facebook Ads Manager with my passion for creative problem-solving, I significantly amplified TripAdvisor’s social media presence. The effective use of these tools led to the creation of engaging ad campaigns that drove a dramatic 53% increase in CTR and a 33% increase in ad engagements over nine months.

I started my professional journey at Acquia, where I utilized content marketing to simplify complex software solutions for customers. Through crafting SEO-optimized educational blog posts and videos, my team and I were able to increase organic website traffic by 19% in the first quarter alone.

The dynamic and innovative culture at Royal Caribbean Cruises deeply resonates with me. As someone who thrives in deciphering consumer behavior, crafting compelling narratives, and mentoring teams toward enhanced performance, I’m enthused to explore how I can contribute to your esteemed brand as marketing director. Thank you for considering my application.

Elena Volkov

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Marketing Cover Letter Mistakes to Avoid

• The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
• This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
• While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
• You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
• Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

Dear Recent College Grads, Here's How to Write a Great Cover Letter

A job search can quickly become a full-time job on its own. As a recent graduate looking for your next step, you might be tempted to attach your resume and click apply without bothering to send an accompanying cover letter. But taking the time to write one is worth the effort. This is the only place where you have free rein to explain why you’re interested in the job and how exactly you’re a good match. A compelling letter makes it so much easier for the reader to think, “ Yes! Let’s interview them!”

In my experience as a hiring manager, a cover letter can make or break my interest in moving forward with a candidate. If an application doesn’t include one, I’m almost certain to pass unless the resume is pretty much a perfect match. Admittedly, there are other recruiters and hiring managers who don’t look at the cover letter at all—but it’s best to assume that they will (it certainly beats wondering if you didn’t make the cut just because you didn’t send one!). And even if they don’t read it, you’re still ahead of the game in your preparation if you get called for an interview.

The basics of a cover letter boil down to this outline:

• An introductory paragraph (who you are, why this company and this job, and a bridge between the two)
• One or two themed paragraphs (highlighting and showing you have skills that match the job)
• A closing paragraph (some quick additional highlights and a request to speak further)

Four paragraphs should be a breeze—I bet you’ve written plenty of assignments longer than that to earn your degree! So how can you leverage your letter to effectively win over the recruiter or hiring manager even as a new grad who doesn’t have much experience?

Here are seven tips along with an example of what a recent college graduate cover letter could look like.

1. Tell Them Who You Are

Right off the bat, the person reading your letter is going to want to know some basic information in the introductory paragraph—like a quick synopsis of who you are, what you’re applying for, and why you’re interested in this opportunity. Sharing up front that you’re a recent grad signals that you’re likely able to be onboarded quickly, which is great if they need an expedited hiring process (or if they’re looking to train new talent). Here’s what a quick opening might look like:

Dear Mr. Fortman,

I am excited to submit my application for the UX Designer opening at CompanyDesign. As a recent graduate with a software engineering degree from Big State University, I am confident I could contribute to the success of your team.

2. Highlight Why This Company

Once you introduce yourself, it’s time to tell the reader why you’re trying to land a job at this specific organization. Showing them clearly and explicitly why you’re interested, excited, or passionate about the work they do and explaining how you’re connected to it can help convince them to add you to their interview list.

If you have some sort of contact at the company—someone at the company referred you, you spoke to a recruiter at your college’s career fair or info session, or you have a friend who interned there—mention what you learned from them and how what they shared makes you feel this would be an exciting opportunity and a good fit. Be specific where you can. If you were applying for that UX design role, you might say:

In February, I had the pleasure of speaking with Allison Ro from the product team at a career panel on campus. After learning about the company’s focus on human-centered design and your multidisciplinary team approach to creating products that improve the world, I knew CompanyDesign was where I wanted to work.

If you don’t have any “ins” at the company or first-hand information like this, don’t worry! You can do a bit of sleuthing and research in other ways. What can you find on their website or Muse profile about their work that excites you? Do they have values that are top priorities for you—like sustainability? Check out their mission page to find out! Is their work culture the type of environment where you can thrive and contribute? Have they been in the news recently for innovation or a new product? Find some nuggets of information that resonate with you and weave those specifics into answering the all-important “ Why this company? ” question. 

No matter where you got your information, you want to show you understand the company and what you can add as a new hire. Conveying an interest and excitement for working specifically for this job at this company—rather than a desire to get any job at any company that’ll pay you a salary—can go a long way. After all, it can be easier to hire someone who is super into the work you do and needs a bit of training over someone with all the skills who doesn’t care about the work or mesh with the team.

3. Identify Their Needs for This Role

Once you’ve connected at a higher level with the company, the next two paragraphs can help you stand out as a top candidate if you align yourself and your skills closely with what the company needs. Unlike cover letters you may have written when applying to internships , where it may make sense to talk about being excited for the learning opportunity, your focus as a new grad seeking full-time employment should shift to how you can meet the company’s needs. It’s all about how you can contribute to their success rather than the other way around.

The best way to do this is to identify the top skills and qualities for the role and explicitly match those with what you have to offer. Use the job description as your blueprint. Typically, the most important attributes of the role will be mentioned higher up in the description. Pay attention to themes that are repeated throughout, too. If they mention design skills, or aspects of design, in multiple spots that’s an area you should highlight. If they mention collaboration, teamwork, and communication, that’s another clue for a theme you should address.

Unfortunately, not all job descriptions are detailed. If you need more information to figure out what recruiters and hiring managers are looking for, see if you can find a person currently (or previously) in this role—or a similar role—at the company by searching on LinkedIn. You’re likely to get some good insights from their experience entries or the recommendations their colleagues or clients wrote for them. If you have any connections at the company you may be able to get a better sense of what they look for through an informational interview . However, be mindful not to wait too long to get your application in!

4. Demonstrate Your Value—Show, Don’t Tell

Once you’ve done some reconnaissance, pick three or four of the main themes you identified that correlate to the skills, strengths, and attributes you have. Your goal in the next couple of paragraphs of your cover letter will be to share a few stories that demonstrate how you’ll bring those skills, strengths, and attributes to the position.

Having recently graduated, you may be applying to your very first full-time job or trying to get your foot in the door in a role or field you don’t have direct experience in. That’s OK! College classes, internships, research experiences, part-time jobs, work-study programs, extracurricular activities, volunteer work, and personal projects can all be used as examples to back up and show your value to the employer. And you can always highlight transferable and additive skills .

If you’re applying to a marketing job and you didn’t land a marketing internship before you graduated, for example, you may have had a relevant class project or gained experience using a similar skill set when you advertised events as a Resident Assistant. Maybe you had a work-study job at the campus bookstore and you maintained its social media pages, or you were in charge of recruiting new students to your student club and increased the membership. Perhaps you had a job where you had to be a data whiz in a fast-paced and collaborative environment and that could be an added benefit to this employer. Find the connections between some of the skills you used in these situations—advertising, telling a story to reach your audience, increasing engagement, and making data-informed decisions—and explain how they can transfer into what was outlined in the job description.

One common pitfall to avoid as a new grad is highlighting things you don’t specifically have yet. If you’re leading with a negative like, “Although I don’t have…”—skip it! Jump right to what you were going to say next. So instead of saying:

Although I don’t have experience with Tableau, I have experience leveraging analytics to make data informed decisions using Looker.

You should just say:

I have experience leveraging analytics to make data informed decisions using Looker.

Remember, with these paragraphs you want to tell a compelling story. Don’t just reiterate the facts on your resume. Take time to highlight the theme(s) you’re focusing on at the beginning of the paragraph. Next, show you have these qualities instead of just saying you have them with nothing to back it up. Share an example that highlights the value you added and connects back to the job opportunity. So if you’re applying for a data analyst role, your paragraph might look like this:

I have experience using business intelligence software and leveraging analytics to make data-informed decisions. While interning at Startup, I used Looker to analyze customer service ratings and identified trends that correlated with high satisfaction ratings. I presented the data to my team along with three key recommendations that I predicted could increase overall customer service ratings by 10%. I discovered that I most enjoy trying to understand the “why” behind the data and translating that into strategies for improvement. I would be thrilled to apply this same motivation to help A-Company manage and gain insights from their data to drive innovation.

5. Show Off Those Soft Skills

When reviewing the job and deciding what to highlight, remember that soft skills , like collaboration and communication, are often highly sought after as well. Technical skills are no use to an employer if you can’t communicate with a client or lead a project to completion. If these skills frequently show up in a job description you may choose to highlight them in a separate paragraph. You can also demonstrate them within stories that showcase your technical themes.

Group projects for internships or classes are prime experiences that can help you highlight many interpersonal skills . Collaborative work, like being on athletic teams or in student clubs, are also gold mines to draw upon as examples.

A word of caution: I often see new grads relay the entire story from the group “we” perspective, which can be detrimental as the employer doesn’t know what you did. It’s important to give context about the makeup of the team, and certainly give credit where credit is due, but then it’s most useful to transition and describe what responsibilities you had, how you contributed to the overall project, and what the outcome was. Here’s an example of how to set up that transition:

Through my Business Insights class, I was part of a team of four students tasked with developing and pitching a new business idea. Once we landed on an idea for a new food delivery service targeting college students, I led our efforts on market analysis...

6. Keep Connecting Back to the Company

Instead of calling it quits after highlighting relevant past experiences and demonstrating your skills and qualities, be sure to tell the reader how what you’re sharing matches with the role and company. This takes the guesswork out of how or if you might be a fit. Don’t assume they’ll make the connections themselves. Spell them out and make them impossible to miss! 

You might be noticing a theme here: You should keep looping back to the specific role and company you’re applying for at every turn. From the intro to the experience paragraphs to the closing, you can only strengthen your cover letter by directly aligning yourself with this opportunity.

7. Watch Your Formatting

The content of your letter is most important, but here are some helpful formatting tips for traditional cover letters if you’re new to writing them.

The top of your document should include the following information:

• Your name, address, and contact information
• The company’s address

If you’re writing the cover letter directly in an email, then you can skip those details at the top. But either way, try to include the name of the person to whom you are writing in your greeting. It’s always best if you can find the recruiter or the supervisor for the position so you can address your cover letter to them. If you can’t, then go with something more general like, “ Dear Hiring Manager,” or “ Dear Editorial Team .” Just stay far away from, “ To Whom It May Concern ”!

A few additional pointers:

• Don’t go over the one-page mark.
• Margins are usually between one and 0.7 inches.
• Make sure your font and font size are easily readable. Think Times New Roman or Arial at a font size of 11 or above.
• Sign off formally (“Sincerely” is always solid) and include your contact information below your signature if you didn’t include it elsewhere.

What Does a Good Recent Grad Cover Letter Look Like?

So what does all of this actually look like in practice? Below is a sample cover letter for an entry-level job. Anything in bold directly aligns this candidate with the job description.

Dear Hiring Manager,

I am excited to apply for the Content Specialist (Req. #04321) opening at Consumer P. Company. As a recent graduate from Local College with a communications major and a digital media concentration, I have a passion for elevating consumer products that change the world . After speaking with Tanya Jones at our spring career fair and learning about CPC’s fast-paced environment, collaborative spirit, and goal to reach its audience in creative ways, I knew this role would be perfect. I admire CPC’s mission to design five-star products that make life easier and believe my knowledge and experiences would allow me to add value to the marketing team.

Through my internship at ContentCo I gained hands-on experience in understanding consumer insights, building partnerships with influencers , and developing content strategies . Working on a tight deadline prior to a new product launch, my fellow intern and I gathered early user testimonials, stories, and media . I also developed a short video mockup for a social media campaign that I’m proud to say was selected to be part of the launch. I would be eager to bring these same skills and passion for storytelling to CPC’s brand and world-class products.

During my time at Local College I also gained experience interpreting data and leading social media campaigns. As part of a semester-long project, my group collaborated with a local bakery on their marketing strategies . I led our efforts to launch a new Instagram account and was responsible for data collection and interpretation . Our client implement ed several of our recommendations, which resulted in an increase in social media traffic and purchases. I was particularly motivated by the bakery’s commitment to the community—donating daily to local food pantries—and am excited to know CPC similarly values giving back to the community.

Through my internship and academic experiences in communications, along with my involvement in our college chapter of the American Institute of Graphic Arts (AIGA), where I learned new trends for innovation in design , I have developed a strong skill set to add value as a CPC Content Specialist. I would be thrilled to speak with you further about how I can contribute to the marketing team. Thank you for your time and consideration, and I look forward to hearing from you.

Patrick Lai

• Career Blog

Marketing Cover Letter: 10 Examples & Writing Tips

When applying for a marketing position, submitting a cover letter alongside your resume is essential to stand out to hiring managers. A marketing cover letter serves as an opportunity to explain your relevant experience, skills, and passion for the industry.

The purpose of a marketing cover letter is to highlight your unique selling proposition (USP) and showcase how your skills and experience align with the job requirements. It is also an opportunity to demonstrate your communication skills and attention to detail.

Importance of writing a customized Marketing Cover Letter

A customized marketing cover letter can increase your chances of landing an interview as it shows you have put in the effort to tailor your application to the specific role and company. This demonstrates your enthusiasm for the position and your ability to market yourself effectively.

Best practices for writing a marketing cover letter

When writing a marketing cover letter, it is important to keep it concise, highlighting only the most relevant experiences and skills. It should also be personalized, addressing the specific needs of the job and the company. Finally, it should showcase your creativity and writing abilities.

A well-written marketing cover letter serves as an important tool for job seekers to showcase their qualifications and demonstrate their fit for the role. In the following sections, we will explore 10 examples and writing tips to help you craft a compelling marketing cover letter.

Research the Company and Job Position

In today’s competitive job market, having a polished and effective cover letter can be the difference between landing an interview and getting passed over. One key element of this process is conducting thorough research on the company and job position.

A. Importance of researching the company and job description

Before you start writing your cover letter, it’s crucial to have a deep understanding of the company and its values, brand, and culture. Your goal is to show how your skills and experience align with the company’s goals and mission. Additionally, researching the job description will allow you to customize your application to the specific position you’re applying for, highlighting your relevant experience and qualifications.

B. Tips for conducting research on the company and job position

To begin your research, start with the company’s website, social media accounts, and any recent press coverage. Look for information about the company’s history, mission statement, values, and how they’re making a positive impact in their industry. Pay attention to any recent news related to the company, such as new product launches, partnerships, or any awards or recognitions.

Next, review the job description carefully and consider how your skills and experience match with the specific requirements and qualifications outlined. Do your best to speak to the specific skills and qualities that the company is looking for in a candidate.

Another way to gather insights on the company is to talk to current or former employees, industry professionals, or business contacts who have knowledge or experience in the company’s field.

C. The benefits of tailoring your cover letter to the job description and company culture

By customizing your cover letter to the company’s values and the job position, you’re showing the employer that you’re invested in their vision and eager to work for their organization. Hiring managers are always looking for candidates who are a good fit for the company culture, and tailoring your cover letter to match their values can set you apart from other candidates.

When writing your cover letter, be sure to use specific examples of your achievements, skills, and experience that relate to the job description and the company’s mission. By demonstrating your understanding of the company’s goals and showing how you can contribute to their success, you’re more likely to catch the employer’s attention and get an interview.

Conducting thorough research on the company and job position shows the employer that you’re serious and invested in the opportunity. By tailoring your cover letter to match the company’s culture and the job’s requirements, you can make a strong case for why you’re the right fit for the job.

Tips for Formatting your Cover Letter

A strong marketing cover letter can make a huge difference in your job application process. As you craft your cover letter, keep in mind that presentation and formatting are just as important as the content you include. Here are some tips for formatting your marketing cover letter:

A. Basic format of a marketing cover letter

A marketing cover letter should follow the standard format of a business letter. This means including your contact information at the top, followed by the date and the recipient’s contact information. Use a professional font and keep your letter to one page.

B. Essential elements to include in the cover letter

In addition to the basic format, there are certain elements that should be included in a marketing cover letter. First, make sure you address the hiring manager by name – this shows that you’ve done your research and are invested in the position. Next, introduce yourself and briefly explain why you’re interested in the job. Be sure to highlight your relevant experience and skills, and explain how they would make you a strong fit for the position. Finally, close your letter by expressing your enthusiasm for the job and thanking the hiring manager for their time.

C. Best practices for formatting your marketing cover letter

Here are a few additional best practices to keep in mind as you format your marketing cover letter:

• Use bullet points to break up dense text and draw attention to important information.
• Avoid using long paragraphs and blocks of text – keep it visually appealing and easy to read.
• Bold or italicize keywords to make them stand out and emphasize your skills.
• Use white space to your advantage – don’t cram too much content onto the page.
• Use a professional tone and avoid using slang or overly casual language.

Formatting your marketing cover letter correctly can help ensure that your application stands out in a competitive job market. Remember to follow the basic format of a business letter, include all essential elements, and use best practices to make your content visually appealing and easy to read. With these tips in mind, your marketing cover letter can help you land your dream job in the field of marketing.

Opening lines for Marketing Cover Letters

Crafting a compelling introduction is critical in marketing cover letters. It sets the tone for the entire document and leaves a lasting impression on the hiring manager. In this section, we will discuss some effective introductions to use, tips for crafting a strong introduction, and common mistakes to avoid.

A. Effective introductions to use in your marketing cover letters

The following are some examples of effective introductions for your marketing cover letter:

“As a seasoned marketer with over 5 years of experience in driving brand awareness and revenue growth, I am excited to apply for the Marketing Manager position at XYZ company.”

“Having honed my skills in digital marketing through working with top e-commerce businesses, I am confident that I can help ABC company achieve its marketing goals.”

“I have a passion for marketing and a proven track record of developing innovative marketing strategies. I would love the opportunity to apply my skills to the Marketing Coordinator position at LMN company.”

B. Tips for crafting a strong introduction that grabs attention

Follow these tips to craft a strong introduction that grabs the hiring manager’s attention:

Personalize the introduction by using the hiring manager’s name.

Start with an attention-grabbing statement that highlights your skills and experience.

Mention the company and position you are applying for in the introduction.

Tailor your introduction to the company and position you are applying for by researching the company’s values and mission.

End your introduction with a clear statement of your interest in the position and how you can help the company achieve its goals.

C. Common mistakes to avoid in the opening statement

Here are some common mistakes to avoid when crafting your opening statement:

Using cliches or generic phrases that do not differentiate you from other applicants.

Focusing too much on your experience without mentioning your interest in the company or position.

Writing a lengthy introduction that loses the reader’s attention.

Using informal language or slang.

Starting with a weak or irrelevant statement that does not grab the reader’s attention.

By following the above tips and avoiding these common mistakes, you can create a strong introduction that sets you apart from other applicants and impresses the hiring manager.

Showcase Your Skills and Experience

When it comes to crafting a winning marketing cover letter, it is crucial to showcase your skills and experience effectively. Here are some tips to help you highlight your marketing skills and craft a convincing narrative of your achievements:

A. Tips for Highlighting Your Marketing Skills

• Focus on the skills that are most relevant to the position you are applying for. Take a close look at the job description and tailor your skills to match the requirements of the position.
• Use specific examples to showcase your skills, such as successful campaigns you have worked on or specific marketing techniques you have used.
• Highlight any awards or accolades you have received for your marketing work, as this can add credibility to your skills.

B. Crafting a Convincing and Relevant Narrative of Your Achievements

• Use the STAR method (Situation, Task, Action, Result) to structure your achievements. This will help you tell a compelling story of how you contributed to the success of a marketing campaign or project.
• Use quantitative data whenever possible to demonstrate the impact of your achievements. For example, instead of saying you increased website traffic, state exactly by how much.
• Tie your achievements back to the requirements of the job you are applying for. This shows the recruiter that you have the skills and experience they are looking for.

C. Understanding What the Recruiter is Looking For

To make sure your cover letter stands out, it is crucial to understand what the recruiter is looking for. Here are some tips to help you do this:

• Research the company and the position thoroughly. Look for information on the company’s values, goals, and marketing strategies, as well as the requirements of the position.
• Use the job description as a guide. Look for keywords and phrases that match your skills and experience, and make sure to include them in your cover letter.
• Show that you understand the challenges and opportunities the company is facing. This demonstrates your knowledge of the industry and your ability to contribute to the company’s success.

Showcasing your marketing skills and experience effectively in your cover letter can make all the difference in landing your dream job. By following these tips, you can craft a compelling narrative of your achievements and demonstrate your understanding of what the recruiter is looking for.

Give Specific Examples

One of the most effective ways to make your marketing cover letter stand out is by giving specific examples of your past achievements. Not only does this demonstrate your experience, but it also shows that you have a concrete understanding of the industry and a proven track record of success.

A. The Value of Giving Specific Examples

Recruiters and hiring managers want to see evidence that you can deliver results. Simply stating that you are a “results-driven marketer” will not be enough to catch their attention. By providing specific examples of how you have contributed to successful marketing campaigns in the past, you can clearly demonstrate your abilities and differentiate yourself from other candidates.

Moreover, specific examples can help you to paint a clearer picture of your skills and expertise. Rather than making broad, sweeping statements about your experience, which can be easily dismissed as generic buzzwords, specific examples add specificity and credibility to your claims.

B. Recent Accomplishments and How to Present Them

When selecting examples to include in your marketing cover letter, it is generally best to focus on recent accomplishments. This is because recent achievements are generally more relevant and indicative of your current abilities than those from several years ago.

When presenting your accomplishments, make sure to describe the results you achieved in a clear and concise manner. Use metrics and numbers whenever possible to quantitatively show your impact. For example, instead of saying “I managed a successful marketing campaign,” you might say, “I managed a marketing campaign that generated a 30% increase in website traffic and a 20% increase in sales.”

C. Tailoring Your Examples to the Recruiter’s Needs and the Company Culture

Finally, it is important to remember that every marketing role is different, and recruiters will be looking for specific skills and attributes based on the needs of their company. To make sure your examples resonate with recruiters, tailor them to the specific needs of the company and the role you are applying for.

Research the company’s culture and values, and try to identify examples that demonstrate how you align with their mission. Additionally, study the job description and identify the key skills and attributes the company is looking for. Then, select examples that showcase your abilities in those specific areas.

Giving specific examples in your marketing cover letter can be a powerful way to differentiate yourself from other candidates and demonstrate your expertise. By focusing on recent accomplishments, describing them clearly and concisely, and tailoring them to the needs of the company, you can increase your chances of landing your dream marketing job.

Benefits and Value Proposition

As a candidate for a marketing position, it’s crucial to showcase the value you can bring to the company. Your value proposition is a statement that explains what sets you apart from other applicants and how you can benefit the organization.

A. The importance of showcasing the value you bring to the company

Employers are always on the lookout for candidates with a unique skill set and experience that can add value to their company. By emphasizing your value proposition, you can demonstrate how you can contribute to the organization’s overall success. This can increase your chances of getting hired and getting the compensation you deserve.

B. How to emphasize the benefits of hiring you

To emphasize the benefits of hiring you, you should first understand the organization’s objectives and expectations. This can help you tailor your value proposition to align with their needs. You should also highlight your accomplishments and successes in previous jobs that are relevant to the position you’re applying for.

Another way to emphasize your value is to demonstrate your industry knowledge and expertise. Highlight your certifications, training, or relevant publications. You can also showcase your soft skills, such as critical thinking, creativity, and teamwork, which can help you stand out as a well-rounded candidate.

C. Best practices for positioning your value proposition

To effectively position your value proposition, you should keep the following best practices in mind:

Be specific: Avoid vague or general statements. Instead, provide concrete evidence and examples of how you have added value to previous companies.

Focus on the employer’s needs: Tailor your value proposition to address the employer’s needs, objectives, and expectations.

Be concise: Keep your value proposition succinct and to the point. Avoid rambling or going off-topic.

Use persuasive language: Use persuasive language to engage the employer and convince them of your value.

Highlight your unique selling proposition: Identify what makes you unique and valuable compared to other candidates. Also, don’t hesitate to mention your passion and enthusiasm for the position and the industry.

Showcasing your value proposition can significantly increase your chances of landing your dream marketing job. By being specific, focusing on the employer’s needs, and highlighting your unique selling proposition, you can position yourself as an invaluable and irreplaceable asset to the organization.

Professionalism and Tone

Professionalism and tone are essential elements of any effective marketing cover letter. A well-written and professional cover letter can not only make a good first impression but also set the tone for a successful job application process. Here are some essential guidelines for maintaining a professional tone in your marketing cover letter:

A. Essential Guidelines for Maintaining a Professional Tone

Use a formal tone: Your marketing cover letter should convey professionalism and expertise, so it’s essential that you use a formal tone throughout. Avoid using colloquial language, abbreviations, or slang terms.

Address the recipient appropriately: Address the recipient by their name, instead of using generic salutations like “To Whom It May Concern” or “Dear Sir/Madam.” This conveys attention to detail and shows that you have taken the time to research the recipient.

Keep it concise and to the point: Your cover letter should be concise and to the point, generally not exceeding one page. Use short, clear sentences without unnecessary elaboration or repetition.

Use active voice: Writing in the active voice imparts a sense of action and can make your cover letter more engaging. Avoid passive voice constructions that can make your writing appear lackluster.

B. Best Practices for Language and Tone

Apart from the essential guidelines outlined above, here are some best practices for language and tone in your marketing cover letter:

Show confidence: A confident tone shows that you believe in your abilities and are capable of delivering what the company needs. However, avoid overstatements or unrealistic claims.

Customize your language: Use language that resonates with the company or the job requirements. Use keywords, phrases, and terminology that the company or industry uses in their communications.

Use appropriate tone: The tone of your cover letter should match the company culture and values. If the company culture is informal, you may adopt a slightly informal tone. However, maintaining a professional tone is always recommended.

C. Avoiding Overused Phrases and Verbs

Using generic phrases and verbs can make your cover letter seem unimaginative and unoriginal. Here are some overused phrases and verbs to avoid:

“I’m a results-driven individual.”

“I’m a team player.”

“I have excellent communication skills.”

“I’m a problem solver.”

“I’m passionate about what I do.”

Instead, use specific examples that highlight your skills and experience. Use action verbs that convey power and describe a specific contribution you have made. For example, “Managed a successful campaign that increased sales by 20%,” or “Developed and executed a comprehensive social media strategy that increased engagement by 30%.” This approach not only makes your cover letter more compelling but also gives the employer a clear idea of your skills and accomplishments.

Call to Action and Follow-Up

One of the most important aspects of a marketing cover letter is the call to action (CTA) and follow-up. A well-crafted CTA can help differentiate you from other applicants and increase your chances of landing an interview. In this section, we will discuss the importance of CTAs, how to craft an effective one, and the best practices for following up with recruiters.

A. Importance of Call to Actions in Cover Letters

CTAs are crucial because they provide a clear and concise invitation for the recruiter to take action. Without a CTA, your cover letter may be considered incomplete or lack direction, leading the recruiter to move on to the next applicant. On the other hand, a well-placed CTA can guide the recruiter to take the desired action, whether that means scheduling an interview or reviewing your portfolio.

B. Crafting an Effective Call to Action

A good CTA should be brief, compelling, and aligned with your objective. The language used in the CTA should also be action-oriented, so the recruiter feels compelled to take the desired action. For example, a great CTA for a marketing cover letter might be:

“Let’s connect! I would love to discuss how my digital marketing expertise can help your company grow. Please feel free to reach me at [insert phone number or email] to schedule an interview.”

This CTA is both inviting and clear, indicating that the applicant is interested in the company’s growth and ready to discuss their qualifications during an interview.

C. Following up with the Recruiter after Submitting Your Cover Letter

The follow-up process is just as crucial as crafting a winning CTA. After submitting your cover letter, it is essential to follow up with the recruiter to express your continued interest in the position. Keep in mind that most recruiters receive numerous applications, and a follow-up can help you stand out from the competition.

A few tips for following up with the recruiter include:

• Wait a few days after submitting your application before following up.
• Keep your message clear and concise, reminding the recruiter why you are interested in the position and highlighting your qualifications.
• Be professional and polite in your approach, keeping the recruiter’s schedule and workload in mind.
• Use a call-to-action in your follow-up, such as asking for a phone call or in-person interview.

By following these tips, you can build strong relationships with recruiters and increase your chances of landing an interview. Remember, crafting an effective call to action and following up are both key components of a successful marketing cover letter.

Review and Editing Tips

As with any important document, your marketing cover letter requires thorough proofreading and copyediting. Even a small mistake can significantly reduce your chances of being considered for the position. Here are some tips to ensure your cover letter is error-free:

A. Proofreading and copyediting your marketing cover letter

• Start by taking a break after writing your cover letter, then come back later with fresh eyes to review it.
• Read your cover letter out loud to catch any awkward phrasing or spelling mistakes.
• Use grammar and spelling tools such as Grammarly or Hemingway to help you identify any issues.
• Have a friend or colleague review your cover letter as a second set of eyes.

B. Common mistakes to avoid

There are some common mistakes that applicants make with their marketing cover letters. To avoid these mistakes, keep the following in mind:

• Do not simply repeat your resume – your cover letter should expand on your experience and skills.
• Keep the tone professional, avoiding overly casual or slang language.
• Avoid cliches and generic statements – instead, use specific examples to showcase your achievements and skills.
• Make sure to address the hiring manager or recruiter by their name (if available) instead of using a generic greeting such as “To whom it may concern.”

C. Tips for submitting your marketing cover letter

When submitting your marketing cover letter, make sure to follow these tips:

• Proofread your cover letter one last time before submitting it.
• Save your cover letter as a PDF before submitting to ensure formatting remains intact.
• Customize your cover letter for each position by highlighting how your skills and experience align with the job description.
• Follow any specific instructions provided by the employer regarding submission or formatting.

By following these tips, you can ensure that your marketing cover letter effectively showcases your skills and experience while avoiding common mistakes. Remember, a well-crafted cover letter can make all the difference in landing your dream job.

Sample Marketing Cover Letters

When it comes to searching for a job in the marketing industry, drafting an effective marketing cover letter is vital. The cover letter serves as a chance for you to showcase your skills, experiences, and qualities relevant to the position you’re applying for. In this section, we’ll discuss examples of effective marketing cover letters, tips for leveraging these cover letters, and analyzing the structure, style, and content of sample marketing cover letters.

A. Examples of Effective Marketing Cover Letters

There are countless ways you can write your marketing cover letter, but the key is to create a compelling and impressive one. Here are some examples of effective marketing cover letters that you can use as a guide.

The “Storytelling” Cover Letter – In this type of cover letter, the writer tells a compelling story about their past experiences and how it led them to apply for the position they’re seeking. This way, the hiring manager can get to know the candidate, their achievements, and what drives them to succeed.

The “Data-Driven” Cover Letter – This type of cover letter emphasizes the candidate’s analytical and data-driven background. The writer should highlight their expertise in research, analysis, and data interpretation, and how these skills can add value to the company.

The “Creative” Cover Letter – This type of cover letter is perfect for those in the creative marketing field. The writer can showcase their creativity by adding visuals such as graphs or charts, or by presenting their information in an unconventional way.

B. Tips for Leveraging These Marketing Cover Letters

While these cover letter examples can serve as excellent templates, it’s crucial to customize and personalize it to fit your particular situation. Here are some tips for leveraging these marketing cover letters:

Analyze the job description – It’s essential to understand the requirements and responsibilities of the position you’re applying for so you can tailor your cover letter to address them. Make sure you showcase how your skills and experiences align with the job requirements.

Highlight your unique value proposition – What makes you stand out from other candidates? Make sure to showcase your unique qualifications and how they can add value to the position you’re applying for.

Be concise and to the point – Keep your marketing cover letter brief and to the point. The hiring manager shouldn’t have to read more than one page.

C. Analyzing the Structure, Style, and Content of Sample Marketing Cover Letters

The structure, style, and content of your marketing cover letter can make or break your chances of getting hired. Here’s how you can analyze them:

Structure – Your marketing cover letter should start with a captivating introduction, followed by your qualifications, experiences, and how they align with the job requirements. Lastly, end your cover letter with a compelling call to action.

Style – Use a professional and conversational tone in your cover letter.

Tips for Writing a Successful Marketing Cover Letter

Crafting a marketing cover letter that stands out from the rest can be a challenging task. However, with the right approach and a bit of creativity, you can write a compelling cover letter that will grab the attention of potential employers. Here are some tips to help you get started:

1. Highlight your achievements and skills

The goal of your cover letter is to demonstrate to the employer how you can add value to their organization. Therefore, it’s important to highlight your achievements and skills that are relevant to the job you’re applying for. For example, if you’ve successfully executed a marketing campaign that resulted in increased sales or engagement, mention it in your cover letter.

2. Research the company

It’s essential to research the company you’re applying to before writing your cover letter. This will give you a better understanding of their values, mission, and products/services. Use this information to tailor your cover letter to show the employer how you can contribute to their organization.

3. Be concise

Keep your cover letter brief and to the point. Employers receive dozens of applications, so you want to make sure that your cover letter stands out without being too lengthy. Ideally, your cover letter should be no longer than one page.

4. Use a professional tone

Your cover letter should be written in a professional tone. Avoid using casual language or slang. Instead, use formal language and proper grammar.

5. Show your passion for marketing

Employers want to hire someone who is passionate about their work. Use your cover letter to demonstrate your enthusiasm for marketing and the industry as a whole.

6. Include a strong call-to-action

End your cover letter with a strong call-to-action. This shows the employer that you’re serious about the job and that you’re eager to hear back from them. For example, you could express your interest in scheduling an interview or ask to discuss your qualifications further.

Writing a successful marketing cover letter requires a combination of research, skill, and creativity. By highlighting your achievements, tailoring your letter to the company, being concise and professional, demonstrating your passion for marketing, and including a strong call-to-action, you’re sure to impress potential employers and increase your chances of landing an interview.

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Marketing Executive Cover Letter Example [w/ Samples for 2024]

You've fine-tuned your skills since those early days of drafting mock ad campaigns in your college dorm.

Marketing was always your passion, and now you're geared up to dive into the industry headfirst as a full-fledged marketer.

It’s an exciting journey.

But there's a little hitch.

Crafting that perfect cover letter seems like trying to nail a brand's voice on the first try. You're staring at that empty document, waiting for the right words, feeling like you've hit a marketer's version of writer's block.

But guess what? We've got your back!

In this article, we're going to guide you, bit by bit, to marketing yourself like a pro.

We're delving into:

• What Sets Apart a Stellar Marketing Executive Cover Letter
• 5 Steps to Drafting the Ultimate Marketing Executive Cover Letter
• 3 Key Cover Letter Tips for Marketing Executives

... and so much more!

Ready to get your pitch perfect? Let's lay it all out! 

Marketing Executive Cover Letter Example

5 Steps for an Amazing Marketing Executive Cover Letter

You've seen what a killer marketing executive cover letter looks like, and guess what? You're more than ready to write your own .

Just follow some simple steps, and you'll craft a cover letter that'll make hiring managers sit up and take notice. 

Ready to roll up those sleeves and get to it? Let's go!

#1. Put Contact Information in the Header

Kick off your marketing executive cover letter with all your contact details. Stick them in the header, just like you do on your resume . 

Here’s what to include here:

• Full Name. Your name should always be front and center at the top.
• Job Title. Clearly state the marketing role you're applying for. The hiring manager is likely hiring for multiple roles, so being specific helps everyone.
• Email Address. Use a professional and straightforward email. Your whimsical email from years ago won't cut it (e.g., swap out "[email protected]" for "[email protected]" ).
• Phone Number. Give an accurate number, and if you're eyeing an overseas role, don't forget the dialing code.
• Location. Your city and country are usually enough. If you’re open to remote work or relocating, make that clear.
• Relevant Links (optional). Feel free to add any important links, like your LinkedIn profile.

Once you’ve got your contact details sorted, it's time for the hiring manager.

Here’s what to list:

• Company Name. Note down the company you're interested in.
• Hiring Manager’s Name. If you can, find and list the name of the department’s hiring manager. Check the job listing, company website, or LinkedIn.
• Location. List the city and country, especially if it’s an international company. You can be more specific with a street address if you want.
• Date (optional). You can add the date you're writing the cover letter for an extra professional touch.

#2. Address the Hiring Manager

After you've nailed down your own and the hiring manager's contact details, it's time to start the actual cover letter. 

But wait, who are you writing to? This isn’t the time to settle for the overused "To Whom It May Concern."

Believe it or not, the way you address your cover letter can set the tone for the rest of it. A personal address shows you've done some digging and that you care about this role.

First up, do your homework. Look at the job ad, the company's website, or their LinkedIn page to find the hiring manager's name and email for the marketing department you're interested in.

If you find their name, respectfully address them. We suggest using "Mr." or "Ms." followed by their last name. If you're not sure about their gender, just use their full name. Like so:

• Dear Mr. Johnson
• Dear Emily Johnson

However, if you've searched high and low and still can't find the hiring manager's details, don't stress. You can address the letter to the department or the company. For example:

• Dear Marketing Team
• Dear Marketing Department
• Dear Head of Marketing

Remember to avoid these common mistakes as you write your cover letter.

#3. Write an Eye-Catching Opening Statement

The truth is that hiring managers are swamped. They'll skim your cover letter in mere seconds to decide if it's worth a full read.

So writing an attention-grabbing opening paragraph is where you can make or break your chances of impressing the hiring manager from the get-go.

Start by stating why you're writing . For example, if you’re responding to a job ad or following up on a referral, be upfront. Show your passion and sprinkle in some of your expertise right off the bat.

It’s not enough to say, "I'm passionate about marketing." Prove it. Have you aced a marketing certification or increased website traffic in your past role?

This is just the spot to mention your standout skills or achievements that relate to the job. The opening paragraph sets the tone for the rest of your marketing cover letter, so make those first lines compelling and packed with the 'wow' factor.

#4. Use the Cover Letter Body for the Details

Alright, you've nailed the opening paragraph. Great start! 

Now, let’s talk about the body of your cover letter. This is your stage, your moment to shine by diving deep into why you're the perfect fit for the job.

First things first: your cover letter isn't just a repeat of your marketing executive resume . Think of it as a platform to elaborate on your top skills and experiences in a way that your resume can't. 

Have you got an employment gap in your job history, or are you in the midst of a career change ? This is where you can give it some context.

Then, show that you've done your homework. Mention how your skills align not just with the role but also with the company culture. Are they all about innovation? Talk about how you love to think outside the box and give an example of how you've done so in the past.

Last but not least, keep the job ad close by when writing. Tailor each point in the body to match the qualifications and skills the employer is after. For example, if they’re looking for someone adept at content marketing, focus on the successful campaign you spearheaded that boosted engagement rates.

The body of your cover letter is where you make your strongest case. It lets you connect the dots for the hiring manager and paints a picture of what you can bring to the table.

#5. Wrap It Up and Sign It

Closing your cover letter the right way is like a strong call to action in a killer marketing campaign. It’s your last chance to leave a positive impression and make the hiring manager remember you.

Begin by summarizing your skills and experiences that make you a perfect match for the marketing executive role. This is your final pitch, so make it count. Keep it brief but impactful, focusing on the most important things you bring to the table.

Next, it's time for a call to action. Encourage the hiring manager to contact you to discuss your application further. This not only shows initiative but also leaves the door open for them to engage with you.

Wrap it up with a professional closing line, followed by your full name. It goes something like this:

I'm available to chat at the email or phone number provided to discuss my application further. I am eager to delve into the specifics at your convenience.

Warm regards,

If "Warm regards" feels a bit stale, other good options include:

• Best regards,
• Yours truly,
• Thank you for your time and consideration.

Looking for more inspiration for your marketing cover letter? Try these cover letter examples !

3 Essential Marketing Cover Letter Tips

You're up to speed on cover letters, so let's elevate yours with some top-notch tips for marketers. 

Believe us, these are worth your time:

#1. Match Your Resume

Your marketing executive cover letter should mirror the precision of a well-planned campaign. Ensure it complements your resume in style and format; you wouldn’t want it to come off as scattered or off-brand. 

Have your details aligned crisply on the page and maintain a uniform font throughout. Just like setting up a catchy ad layout, mind those margins and spacings. And always aim for a cover letter that wraps up neatly within a page .

Or Use A Cover Letter Template Instead

Short on time?

Use our free resume builder to create the best marketing executive resume, and grab one of our cover letter templates to match your whole application. 

Created in collaboration with global hiring managers, they hit every industry mark. Get a cover letter that matches your resume seamlessly. 

No fuss, all professionalism.

#2. Mention Skills And Other Keywords

When you're crafting your marketing executive cover letter, don't overlook the power of keywords .

List the terms listed in the job ad that outline the skills and qualities the company values. This shows the hiring manager that you've paid attention to what they're looking for. You're not just sending out generic cover letters to every marketing job out there.

Incorporating these keywords also helps guide the hiring manager's eyes to what they care about most. For example, if the job ad asks for "SEO expertise". If you've got it, make sure to flaunt it right there in your cover letter. This makes the hiring manager’s job easier, and it sets you apart as someone who has the most important skills for the role.

So, take a few minutes to review that job ad one more time. Pick out the key skills and qualifications you’ve got, then weave them naturally into your cover letter. Hiring managers will appreciate the effort, and it'll make you a stronger candidate overall.

#3. Proofread The Final Draft

Proofreading isn't just the last step; it's a crucial one. A single typo can ruin the strong impression you've worked so hard to make. 

Most hiring managers will toss out an application over minor mistakes. After all, who wants to hire a candidate who lacks attention to detail and doesn’t care enough to proofread their job application? So don't let a spelling mistake be the reason you miss out on a great opportunity.

Start by reading your cover letter multiple times and checking each line carefully. A fresh set of eyes can also catch things you might've missed, so consider asking a friend to read it over.

Spell-check tools are another great way to catch sneaky errors. A popular option is Grammarly , which does more than just flag typos—it can even help with tone and style. With these strategies in place, you're well on your way to a flawless cover letter.

Key Takeaways

And that’s all there is to making the perfect marketing executive cover letter!

We hope our guide helped you create a job-winning cover letter of your own.

But before we part ways, here are some key takeaways from our article:

• Always start your marketing executive cover letter by including your and the hiring manager’s contact information at the top. Make sure this information is factual since a single typo could mean a missed opportunity.
• The opening paragraph of your cover letter needs to grab the hiring manager’s attention without giving away too much. It’s your elevator pitch, so keep it short and compelling.
• Use the body of your cover letter to go into detail about everything your resume can’t cover. Mention relevant skills, qualifications, and experiences that align with the job ad.
• Present yourself like a pro by matching the documents in your job application. Instead of adjusting margins and font sizes from scratch, you can just pick templates from a resume builder and complete your application in minutes.

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Recent Graduate Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Recent Graduate Cover Letter

A great recent graduate cover letter can help you differentiate yourself from the competition during the job search. Even if you lack hands-on experience, you can still make a lasting impression on prospective employers by highlighting your academic achievements and industry knowledge. This guide provides examples and expert tips to help you build a winning recent graduate cover letter and land your first entry-level job.

Recent Graduate Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Recent Graduate Text-Only Cover Letter Templates and Examples

Curtis Jones Software Developer | [email protected] | (123) 456-7890 | Portland, OR 12345 | LinkedIn

Jan. 1, 2024

Caroline Matthews Hiring Manager Solaris Software Inc. (987) 654-3210 [email protected]

Dear Ms. Matthews,

As an intern at Portland Technology Inc., I collaborated with a dynamic team of software developers and engineers to design innovative mobile applications for the education industry. While supporting the development of three separate applications, I gained valuable knowledge and training in Agile methodology and software development lifecycles. My internship and academic experience will allow me to deliver valuable contributions to your organization.

Solaris Software Inc.’s reputation for creating value for users draws me to apply for this position. My bachelor’s degree in software engineering from the University of Portland and my experience as a software developer intern will allow me to aid your teams in designing scalable applications based on the following achievements from my career:

• Supported the software development team in designing a mobile Android application to aid college students in comparing prices for used college textbooks and subscription services, which garnered over 500,000 downloads following the launch
• Executed an academic project to design an application platform for users to improve vocabulary across 10 different languages by providing a database of common colloquial phrases
• Completed coursework in Python, Ruby on Rails, SQL, Jira, and JavaScript, graduated with summa cum laude distinction, and achieved a 3.8 GPA

I look forward to speaking with you further regarding how my application development experience can aid Solaris Software Inc. in continuing to create value for users. You may contact me via phone or email at your earliest convenience. I appreciate your time and consideration.

Curtis Jones

Jessica Adams Financial Analyst | [email protected] | (123) 456-7890 | New York, NY, 12345 | LinkedIn

Raymond Johnson Hiring Manager Cohen Financial Partners (987) 654-3210 [email protected]

Dear Mr. Johnson,

During my internship with Brooklyn Financial Services, I interacted with a team of financial analysts to evaluate investment opportunities for a multimillion-dollar firm. This experience gave me valuable knowledge of business models, product use cases, and financial forecasting, which makes me the ideal candidate for the financial analyst position with your company.

Cohen Financial Partners has a reputation for ethical business practices, which strongly aligns with my core values as a finance professional. I can continue to help your organization grow your investment portfolio based on my previous achievements from my work experience and academic career:

• Conducted financial analysis of investment opportunities for new products in coordination with a team of economists and analysts, which included evaluating long-term financial outlook, product use cases, and long-term growth potential
• Supported the team in creating financial models and PowerPoint presentations on investments
• Wrote a 15-page research paper evaluating financial projections for the housing market and the impact of COVID-19 on first-time homebuyers

I would like to schedule an interview to discuss further how my experience in financial analysis and risk management can benefit your organization. Feel free to contact me at your earliest convenience with any additional questions you may have about my background. Thank you for your time and consideration.

Jessica Adams

Arthur Morris Marketing Professional | [email protected] | (123) 456-7890 | Boston, MA 12345 | LinkedIn

January 1, 2024

Sarah Taylor Hiring Manager New England Marketing Inc. (987) 654-3210 [email protected]

Dear Ms. Taylor,

As a marketing intern with the Falmouth Marketing Consulting Agency, I coordinated with a team of specialists to enhance social media presence and web marketing for clients. I also attended meetings with creative teams to define brand messaging based on target audiences. Through these experiences, I developed an advanced understanding of social media marketing, which will allow me to thrive in the marketing specialist position with your organization.

New England Marketing Inc.’s reputation for driving customer success draws me to apply for this position. My expertise in brand messaging and social media marketing will allow me to provide valuable contributions to your organization based on my career achievements:

• Supported the marketing team in executing social media campaigns on Facebook, LinkedIn, and Twitter platforms and utilized Hootsuite to schedule posts based on key performance indicators (KPIs), resulting in a 500% increase in followership on LinkedIn
• Collaborated with copywriters and search engine optimization (SEO) specialists to create engaging copy and brand messaging for clients, which resulted in a 10% increase in page views for a customer website
• Served on a student marketing team to manage Twitter, Facebook, and LinkedIn social media pages for the University of Columbia under the supervision of the marketing manager

I hope to speak with you further regarding my expertise in social media marketing and how it can benefit your organization. You may contact me via phone or email at your convenience. I appreciate your time and consideration.

Arthur Morris

To write a great recent graduate cover letter that can truly help you break into your industry, the key is to show the most compelling aspects of your academic career and internships. Carefully analyze the role you’re applying for and identify how your unique skill sets align with the company’s needs. By tailoring your document towards individual opportunities, you’ll maximize your chances of landing an entry-level position. Below, we’ll walk you through each step of building your recent graduate cover letter:

1. Contact information and salutation

List all essential contact information at the top of your recent graduate cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This is preferable to salutations such as “To Whom It May Concern,” as these types of greetings are largely considered outdated.

2. Introduction

Open your recent graduation cover letter with a powerful introduction to grab the hiring manager’s attention and convey your interest in the job. Feature an eye-catching achievement from your resume and highlight key skills the organization is looking for. If you don’t have an internship you can point to, showcase academic achievements that demonstrate your qualifications for the job.

In the example below, the candidate has a unique advantage due to their experience interning at a large financial institution. This adds a certain level of credibility to the knowledge and skills they gained. That said, even if you haven’t had a similar opportunity, you can still hook the reader in the opening paragraph of your recent graduate cover letter by carefully tailoring it toward the job description.

3. Body paragraphs

In the body paragraphs of your recent graduate cover letter, continue to focus on achievements from your internships. If you haven’t had the opportunity to work in your field, draw attention to your academic projects. Using a list of bullet points to break up the monotony of the text on the page is helpful here, as this will improve the overall readability of your document. It’s also important to mention the organization’s reputation or mission statement and how it aligns with your background and professional values.

• Supported the marketing team in executing social media campaigns on Facebook, LinkedIn, and Twitter platforms and utilized Hootsuite to schedule posts based on KPIs, resulting in a 500% increase in followership on LinkedIn
• Collaborated with copywriters and SEO specialists to create engaging copy and brand messaging, which resulted in a 10% increase in page views for a customer website
• Served on a student marketing team to manage Twitter, Facebook, and LinkedIn social media pages for Columbia University under the supervision of the marketing manager

4. Recent graduate cover letter skills and qualifications

To compensate for a lack of hands-on industry experience, leverage the skills and knowledge you’ve gained from your academic career in your recent graduate cover letter. Instead of providing a comprehensive list, focus on integrating relevant key terms from the job description into your paragraph. Emphasize how you’ve utilized these skill sets in your internships and academic projects. Below, you’ll find a range of potential skills across a variety of industries:

5. Closing section

Include a call to action in the conclusion of your recent graduate cover letter. Invite the hiring manager to bring you in for an interview or reach out for more information on your background. Emphasize how your skill sets can translate effectively to a professional industry setting. Be sure to thank the hiring manager for their time and consideration in the last sentence.

Recent Graduate Cover Letter Tips

1. leverage your internships.

One of the best ways to grab the hiring manager’s attention is by leveraging your internships. This shows potential employers you’ve acquired hands-on experience, which can be exactly the type of information that advances you to the next phase of the hiring process. Be sure to provide context and numbers for any notable achievements, as this will heighten the impact of your positive contributions.

2. Feature academic achievements and certifications

If you haven’t had the opportunity to pursue an internship, you can still make a strong impression on the hiring manager by featuring your academic achievements. Instead of only mentioning coursework, call out impressive projects that demonstrate how you’ve applied industry skills while completing your degree.

3. Showcase volunteerism and community service

Another way to compensate for a lack of hands-on work experience is by highlighting community service and volunteerism on your cover letter. Even if this isn’t relevant to your field, in some instances, this can help show potential employers you’re the right culture fit for their organization. It also sends a positive message in regard to your personal values.

Recent Graduate Cover Letter FAQs

Why should i include a recent graduate cover letter -.

While not every job will require a cover letter during the application process, including one can help bolster your chances of landing the interview, especially as a recent graduate. This allows you to make a strong introduction and display your most relevant qualifications using a more personal approach than you would on your resume.

How do I make my cover letter stand out? -

To make your cover letter stand out, carefully research the company you’re applying to. Think about how your academic background and experience match the needs of the organization. Mention something specific about the company and why it drew you to pursue the opportunity. This shows you’re a serious candidate who’s truly engaged in the hiring process.

How long should my cover letter be? -

Keep your cover letter concise and focused, limited to no more than three or four paragraphs. This ensures your document is centered on your most relevant academic achievements, internships, and industry-related skills. Avoid padding your cover letter with fluff and generic buzzwords, as this doesn’t provide any valuable information that would interest the hiring manager.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Graduate cover letter examples

As a recent graduate, you need to effectively showcase your degree and relevant skills on your CV and cover letter.

But when you’re just starting out in your career, it can be tough to know where to begin.

In the guide below, we’ll teach you how to create a clear, concise and professional application using our graduate cover letter examples and handy top tips.

CV templates 

Graduate cover letter example 1

Build your CV now 

Graduate cover letter example 2

Graduate cover letter example 3

These 3 Graduate cover letter examples will provide you with some good ideas on how to format a cover letter, along with the type of message you should be trying to put across to recruiters .

To further understand exactly how you can write a cover letter that will get you noticed, check out our further guidance.

How to write a Graduate cover letter

Here’s how to write your own winning Graduate cover letter

Write your cover letter in the body of an email/message

When writing your Graduate cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

• I am interested in applying for the position of *Graduate position* with your company.
• I would like to apply for the role of Sales assistant (Ref: 406f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for a junior project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The sole objective of your cover letter is to motivate recruiters into to opening your CV. And you achieve this by quickly explaining your suitability to the roles you are applying for.

Take a look at the job descriptions you are applying to, and make note of the most important skills and qualifications being asked for.

Then, when crafting your cover letter, make your suitability the central focus.

Explain why you are the best qualified candidate, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider you for the job.

Keep it short and sharp

A good cover letter is short and sharp, getting to the point quickly with just enough information to grab the attention of recruiters.

Ideally your cover letter should be around 4-8 sentences long – anything longer will risk losing the attention of time-strapped recruiters and hiring managers .

Essentially you need to include just enough information to persuade the reader to open up your CV, where the in-depth details will sit.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Graduate cover letter

Here’s what kind of content you should include in your Graduate cover letter…

The exact info will obviously depend on your industry and experience level, but these are the essentials.

• Your relevant experience – Where have you worked and what type of jobs have you held?
• Your qualifications – Let recruiters know about your highest level of qualification to show them you have the credentials for the job.
• The impact you have made – Show how your actions have made a positive impact on previous employers; perhaps you’ve saved them money or helped them to acquire new customers?
• Your reasons for moving – Hiring managers will want to know why you are leaving your current or previous role, so give them a brief explanation.
• Your availability – When can you start a new job ? Recruiters will want to know how soon they can get you on board.

Don’t forget to tailor these points to the requirements of the job advert for best results.

Graduate cover letter templates

Copy and paste these Graduate cover letter templates to get a head start on your own.

I hope you’re well.

I am excited to apply for the Graduate Structural Engineer position at Stainton Energy and I believe my strong academic background and onsite experience makes me a suitable candidate for this role.

Throughout my master’s degree at the University of Glasgow, I have engaged in large-scale installation projects, feasibility studies, and audits for civil and renewable energy construction companies. Notably, I contributed to a site audit that identified a significant submerged rock area, leading to critical modifications in project plans. Additionally, my Certified AutoCAD Professional status has enabled me to implement cost-effective materials and conduct comprehensive end-to-end component design. Throughout my academic journey, I excelled in modules encompassing Feasibility Study, Geotechnical Design, Renewable Energy Systems, and more. My final project, “A digital model of soil mechanics in an urban environment,” showcased my prowess in complex data analysis and computer modelling.

I am available for an interview at your earliest convenience and eager to discuss how my skills can contribute to the company’s success. Thank you for considering my application.

Kind regards,

Leila Marker ¦ 07777777777 ¦ [email protected]

Dear Frances,

I am excited to apply for the Graduate Research Chemist position at Helmer Laboratories as it perfectly aligns with my passion for analytical chemistry and expertise in organic synthesis.

As a detail-oriented Chemistry graduate currently pursuing my master’s in Analytical Chemistry, I possess technical proficiency in HPLC and GC-MS, enabling precise quality checks and chemical identification. My problem-solving skills and meticulous approach have streamlined workflows in a professional research laboratory and, during my internship at Lab Solutions Ltd, I contributed to significant cost savings through process optimisation and validation of an in-house HPLC method.

Throughout my academic journey, I excelled in modules covering Analytical Techniques, Advanced Organic Synthesis, and Chemical Analysis and Quality Control. My forthcoming thesis, ‘Analysis of Drug Metabolites in Urine using GC-MS,’ demonstrates my commitment to cutting-edge research.

I am confident that these collective skills make me and asses for your team and I am available for an interview at your earliest convenience to discuss them further.

Giles Stevens ¦ 07777777777 ¦ [email protected]

I am writing to apply for the Graduate Software Developer position at your esteemed organisation, as it presents an exciting opportunity to leverage my passion for programming and problem-solving.

As a Computer Science graduate, I possess a strong background in object-oriented design principles and technical solution development. My proficiency in Java, C++, and Python has allowed me to develop and deploy software updates for enterprise-level applications, ensuring seamless user experiences. During my undergraduate studies I excelled in modules covering Software Development, Data Structures and Algorithms, and Artificial Intelligence. During my summer internship at Sky Blue Solutions, I collaborated with multidisciplinary teams to deliver high-quality software products. I also successfully implemented a new update deployment process, improving efficiency by 14%, and contributing to the development of an e-commerce application, increasing user engagement by 23%.

I am excited about the opportunity to further discuss my qualifications and how my skills can contribute to your organisation’s success. I am available for an interview at your earliest convenience.

Mason Harley ¦ 07777777777 ¦ [email protected]

Writing an impressive cover letter is a crucial step in landing a Graduate job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

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Sample Cover Letters for a Recent College Graduate

Tips for Writing a Strong Cover Letter

• Cover Letter Example & Template

How to Send an Email Cover Letter

Email cover letter example.

For recent graduates newly on the job market, writing an effective cover letter is just as important as crafting a strong resume . In a cover letter, you'll build a case for your candidacy and pitch yourself to the employer. If your cover letter is a success, you’ll receive a follow-up from the recruiter, human resources person, or hiring manager.

As a recent grad, it can sometimes be hard to know how to prove you will be an excellent candidate since you probably do not have a ton of on-the-job experience. However, between summer jobs, campus jobs, internships, campus involvement, and volunteer work, you likely have more experience than you think.

There are two things to consider when writing a cover letter. The first is the content of the letter:

• What will you write to show that you are a strong candidate for the job? Do not copy the information in your resume precisely; instead, cherry-pick your most relevant experience and skills. Read the job ad carefully to get a sense of what the employer is looking for in candidates. It's always best if you can personalize your cover letter — explain to the hiring manager why you would like to work at this company specifically.

The second factor in a cover letter is the format. Whether you send a hard copy cover letter or an email one, it's important to format your letter correctly:

• Review the essential elements of the cover letter , including the salutation , cover letter body, closing, and signature. Then, follow these formatting tips to help your letter stand out.

Your message should be in a formal business-letter format and be targeted to the job to which you’re applying.

Sample Cover Letter and Template

This is an example of a cover letter for a recent college graduate. Download the college graduate cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Sample Cover Letter for a Recent College Graduate (Text Version)

Susan Sharpe 123 Main Street Anytown, CA 12345 555-555-5555 susan.sharpe@email.com

September 1, 2018

Chloe Lee Director, Human Resources Acme Publishing 123 Business Rd. Business City, NY 54321

Dear Ms. Lee,

I would like to express my interest in a position as an editorial assistant for your publishing company. As a recent graduate with writing, editing, and administrative experience, I believe I am a strong candidate for a position at the Acme Publishing Company.

You specify that you are looking for someone with strong writing skills. As an English major, a writing tutor, and an editorial intern for both a government magazine and a college marketing office, I have become a skilled writer with a variety of experience.

Working as an office assistant at the Career Services Office at Acme College has given me the skills necessary to perform various administrative tasks required of an editorial assistant. My job has helped me gain experience in making phone calls, performing ordinary office duties, and executing numerous tasks that involve computer programs such as Microsoft Access and Excel. For three years I have carried out these responsibilities and others with organization, speed, and accuracy, and I know I will be able to apply these abilities to a position with your company.

Although I am a recent college graduate, my maturity, practical experience, and eagerness to enter the publishing business will make me an excellent editorial assistant. I would love to begin my career with your company and am confident that I would be a beneficial addition to the Acme Publishing Company.

I have enclosed my resume and will call within the next week to see if we might arrange a time to speak together. Thank you so much for your time and consideration.

Signature [hard copy letter]

Susan Sharpe

1. Choose the appropriate subject line . If you're sending your cover letter via email, list your name and the job title in the subject line of the email message, e.g.: “Barbara Smith – Graphic Designer.”

2. Keep your message brief and to the point. Attention spans are short, especially when the reader is trying to get through a packed inbox. Aim for three paragraphs, max, and mention the important information right up front. For example, if you’ve been referred for a job, say that in the first paragraph.

3. Include your contact information in your email signature. That will make it easy for hiring managers to get in touch with you.

4. Proofread and test your message before sending it. Make sure your cover letter is typo-free and formatted correctly.

Subject: Alicia Sanchez - Marketing Assistant Position

Dear Ms. Roberts,

George Markowitz recommended that I contact you to express my interest in the role of marketing assistant, which you’ve recently advertised on Elemenco’s jobs page.

I interned with George for two years at Z-Ray before he joined your team, and he can speak to my passion for developing and supporting marketing strategies. In my current role, I work closely with the senior content team to develop campaigns and monitor the success of our programs. I believe my experience makes me an excellent candidate for the job at Elemenco. I have:

Two years of experience as a marketing intern

•  A bachelor’s degree in Marketing & Advertising
• Strong communication and problem-solving skills
• Advanced Google Analytics, Marketo, and Microsoft Office skills

I’d love to speak with you more about your requirements for the role. I hope you’ll contact me at your convenience to set up an interview.

Alicia Sanchez 123 Main Street XYZ Town, NY 11111 Email: Alicia.Sanchez@email.com Cell: 555-123-4545

More From Forbes

3 tips for including internship experience in a cover letter.

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How to stand out from the crowd as a new grad with internship experience

If you are a fresh graduate looking for a new job, a cover letter can help paint a helpful context of who you are and why you would be an excellent fit for the company. For seasoned professionals with considerable career milestones, resumes are often adequate to show their skillsets and how they would perform at a new job. Indicators like the type of company, pace of promotion, and scope of responsibilities paint a picture for the hiring managers of how they can expect the candidate to perform even before the interviews.

The good news for new graduates is that they are on an even playing field as they embark on a new career path with their peers. The downside is the need for additional information for the candidate to stand out from the crowd. Internship experience can be an advantage if leveraged and narrated correctly. When a company hires a new graduate, it knows the lack of experience and proof points to consider in the candidate. They are therefore looking for genuine interest, willingness to learn, and potential in new grads. If you have internship experience, including them in your cover letter is an excellent opportunity to feature these qualities. Here are a few tips on how to do this best.

Showcase Your Decision-making Process

One risk of hiring new graduates is that they may quit quickly if they find that the industry or the job function is not what they expected. If you have interned at a similar company, you can explain how that experience solidified your interest in the field and helped you narrow down the jobs you are genuinely interested in. By discussing your decision-making process and how the internship provided real-life perspective, you can demonstrate that you are a knowledgeable decision-maker rather than someone who is simply influenced by outside perspectives.

On the other hand, if you interned in an entirely different industry and position, you can use this experience to demonstrate that you discovered what you truly want to pursue. Highlight the positive lessons learned during the internship and avoid speaking negatively about past opportunities. The crucial point is to showcase what you gained from the experience and how it has strengthened your interest in the current company and role.

Be Truthful About The Scope Of Your Experience

Internship experiences can vary widely depending on the company, from simply shadowing an employee to conducting in-depth analysis or participating in structured rotational programs. However, it's important to note that internships typically don't involve holding leadership positions or having significant decision-making authority. It's essential to be honest about your role and responsibilities during an internship, as exaggerating or misrepresenting your experience will likely be noticed by hiring managers.

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In addition, you should not disclose any confidential information about the company at any time. Keep your account of the experience brief and truthful.

Highlight Relevant Skillsets And Potential

If your previous internship provided you with the skills described in the job requirements for the position you are applying for, be sure to emphasize this and explain how you used those skills, as well as your eagerness to further develop them. For example, if you gained experience in analyzing complex datasets during your internship, highlight how you enhanced the company's training through your independent learning efforts, express your enthusiasm for the skill, and illustrate how it contributed to the team's goals to demonstrate your understanding of the practical application of your work. This can show your potential for growth, desire to learn, and proactive orientation towards your job, attributes all hiring managers seek.

When hiring recent graduates, hiring managers are aware that the candidates do not have extensive pre-existing skill sets or decision-making experience. They are hired with the expectation to learn quickly, contribute enough to offset the onboarding and training efforts, and hopefully grow within the company. Including an internship experience in your cover letter can help alleviate any concerns the hiring manager may have about your genuine interest in the company and role, and your desire to learn. It also provides a context for the kind of employee you will be, in ways a resume cannot for new grads.

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Marketing Executive Cover Letter Examples

Use these Marketing Executive cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Marketing executives are responsible for developing and executing marketing plans and campaigns. They must be able to think strategically and be well-versed in all aspects of marketing.

When you apply for a marketing executive position, your cover letter is a great opportunity to showcase your skills and experience. Use these examples to write a marketing executive cover letter that will make hiring managers want to meet you in person.

Formal/Professional Writing Style Example

With a strong background in marketing and a proven track record of driving business growth, I am confident that I would be a valuable addition to your team as a Marketing Executive.

As a results-driven professional with years of experience, I have managed successful marketing campaigns, developed marketing strategies, and consistently exceeded performance goals in the industry. My strong analytical skills have allowed me to gauge the effectiveness of marketing initiatives and adapt strategies to achieve maximum return on investment. With excellent communication skills, both written and verbal, I am confident in my ability to effectively engage with potential clients, internal teams, and partners.

In my most recent role as a Marketing Specialist at XYZ Company, I was responsible for implementing a comprehensive marketing campaign targeting a new market segment, which resulted in a significant increase in both revenue and brand visibility for the company. In addition, I have experience working with cross-functional teams to ensure seamless integration of marketing efforts, as well as collaborating with external vendors to maximize efficiency and cost-effectiveness.

I am highly proficient in various digital marketing tools and platforms, such as Google Analytics, AdWords, and SEO strategies. My skills in content creation, social media management, and email marketing have been honed through extensive industry experience.

Your company’s innovative approach to marketing and commitment to excellence have always been highly appealing to me. Being a part of your team would not only provide me with the opportunity to further develop my skills and contribute to your company’s growth, but also aligns with my passion for working within a dynamic and forward-thinking environment.

Thank you for considering my application. I look forward to the opportunity to discuss my suitability for the Marketing Executive position further. Please find my resume attached for your review.

Yours sincerely,

[Your Name]

Entry-Level Writing Style Example

As a recent graduate with a Bachelor’s degree in Marketing from the University of XYZ, I believe my strong academic background and passion for the marketing sector make me an ideal candidate for this role. I am excited about the prospect of utilizing my skills to contribute to your company’s growth and success.

During my time at university, I was involved in several marketing projects and internships that allowed me to hone my skills in market research, data analysis, and content creation. One of my most significant achievements was designing and implementing a social media strategy for a local small business, which resulted in a 25% increase in their online engagement within three months.

Additionally, my involvement in various student organizations and volunteer work has allowed me to develop strong communication and teamwork skills. I am confident that my enthusiastic approach to problem-solving and ability to adapt to new challenges will be invaluable in the fast-paced environment at your company.

I am particularly drawn to your company due to its innovative approach and commitment to staying at the forefront of marketing trends. I am eager to contribute to your team and further develop my marketing expertise in a dynamic, collaborative environment.

I appreciate your consideration and would welcome the opportunity to discuss my qualifications further during an interview. Thank you for your time and I look forward to your response.

Networking/Referral Writing Style Example

I was referred to this opportunity by my close friend and current employee of your organization, Jane Smith. Jane mentioned my name while highlighting the recent achievements in my career and she strongly believes that my skills and experiences would be a great fit for your team.

My background in marketing includes a strong foundation in digital marketing, brand management, and product positioning, having worked for leading agencies for over five years. The projects I have managed were diverse and resulted in increased brand awareness, social media engagement, and overall revenue growth for our clients. Additionally, my experience in analyzing and reporting marketing data has led to the successful implementation of multiple marketing campaigns with proven results.

The remarkable growth and success that your organization has achieved in recent years truly resonates with me, and I believe I would be the perfect addition to your team. As someone who is constantly seeking opportunities to progress in the fast-paced marketing field, I am confident that my drive, combined with my expertise, will make me a valuable asset to your team.

Thank you for considering my application. I would be thrilled to have the chance to discuss further how my skills and experiences align with your organization’s goals and growth trajectory. Please feel free to contact me at your earliest convenience to schedule a conversation.

Enthusiastic/Passionate Writing Style Example

Having followed your company’s trajectory and growth over the past few years, I am wildly impressed by the innovative strategies and campaigns that you have executed in the market. Your team’s commitment to setting trends and driving forward-thinking ideas makes me whole-heartedly believe that this is where I belong.

As a marketing professional with over six years of experience, I have always been driven by a fierce desire to create unique, engaging content and target untapped niches. My background in digital marketing and social media management has not only granted me essential skills but also instilled a relentless dedication to stay ahead of the marketing curve. I am eager to channel my energy into delivering results that will elevate your company to new heights.

In my previous role at XYZ Company, I successfully led a campaign that resulted in a 27% increase in conversion rates, while maintaining low acquisition costs. My strategic thinking, coupled with my passion for connecting with diverse audiences, allowed me to meet the company’s goals while contributing to a profound impact on the brand image.

I have deeply admired your company culture, with your consistent focus on empowering employees and pioneering change in the industry. As someone who thrives in fast-paced, challenging environments and deeply cherishes the opportunity to learn and evolve, I am confident that I can exceed your expectations as a Marketing Executive.

Thank you very much for considering my application. I am eager for the opportunity to discuss my skills and experiences further and can assure you of my unwavering determination to contribute to the legacy of success at your outstanding organization.

Problem-Solving Writing Style Example

Having reviewed the job description and subsequent research on your company, I noticed that you are striving to expand your market reach and engage in meaningful conversations with your audience. I am confident that my experience and skillset will not only help you overcome these challenges but also contribute to the continued success of your organization.

With a strong background in content creation and online marketing, I am capable of driving the right message to the right audience. Your marketing efforts in creating informative and engaging content will greatly benefit from my ability to analyze data, create targeted campaigns, and utilize search engine optimization (SEO) strategies. My previous work in managing social media accounts for various brands has honed my expertise in using platforms like Facebook, Twitter, and LinkedIn to effectively reach and engage with target customers.

In my previous role as a Marketing Specialist at XYZ Agency, I faced a similar challenge where the company was struggling to attract and retain clients. By identifying and addressing the gaps in our marketing and communication strategies, I was able to facilitate a 20% increase in client retention and a 15% boost in lead generation within six months. This, in turn, contributed to a significant increase in overall company revenue, proving the impact of my initiatives.

Moreover, my reputation as an excellent communicator and team player will be an asset in fostering a collaborative atmosphere within your team. I believe that your organization will benefit from my creative problem-solving skills and strong attention to detail that will guarantee the timely delivery of marketing projects within budget.

I am excited to contribute my skills and experience to your marketing team, and I am convinced that my ability to adapt to new challenges and deliver solutions will make me a valuable asset to your company as a Marketing Executive. Thank you for considering my application, and I am looking forward to the opportunity to discuss further how I can contribute to your organization’s ongoing success.

Storytelling/Narrative Writing Style Example

As a child, I always enjoyed the excitement of putting together jigsaw puzzles, piece by piece, watching the bigger picture unfold before my eyes. This passion for solving puzzles transitioned into my adult life, leading me to pursue a career in marketing.

Allow me to share a story of how my passion for marketing was ignited. I was working as an intern at a small tech startup when the company faced a significant challenge. Our product was innovative and had the potential to transform the industry, but we lacked a comprehensive marketing strategy to reach our target audience. The CEO turned to me, the young intern, and asked if I had any ideas. At first, the responsibility felt overwhelming, but I soon realized that this was my opportunity to solve a puzzle – to create a strategy that would bring our product into the spotlight.

I dove headfirst into research, analyzing our competitors, and identifying potential target markets. With each new piece of information, the marketing puzzle began to take shape. I created a multi-channel marketing plan that integrated content marketing, social media, and targeted email campaigns. As we implemented the strategy, the results were astounding. Our brand awareness skyrocketed, and we increased our customer base by 300% in just a few months.

This experience solidified my passion for marketing and demonstrated my ability to think critically, analyze data, and develop creative solutions to complex problems. With a Bachelor’s degree in Marketing and three years of experience working in various marketing roles, I am confident in my ability to contribute significantly to your team as a Marketing Executive.

I am excited about the opportunity to join your organization and help solve the marketing puzzles that lie ahead. Thank you for considering my application. I look forward to the opportunity to discuss my qualifications in more detail.

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Sample cover letters for fresh graduates (HR, Marketing, Sales)

We know it’s not easy to write a cover letter. You have spent almost two decades of your life in education, for some actively involved in sports, school activities, clubs, associations and others. And then there are those who have experience in internship, part-time jobs, industrial training and others. So how to cramp that much in a one-page cover letter?

What is a cover letter, you ask? As explained by the balance , a  cover letter is a document sent with your resume to provide additional information on your skills and experience. It acts like a sales pitch document that allows you to ‘sell’ to the hirer on why you are qualified for the job you are applying for.    

Here are 3 types of sample cover letters that will make your application stands out. We also include a sample cover letter for candidates that has no internship experience.

Cover Letter Sample 1 (HR, print version)

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Cover Letter Sample 2 (Marketing, email version)

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Cover Letter Sample 3 (Sales, without internship experience, print version)

NOTE: These application letter samples are for reference only. All information provided should be considered as fictional.

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