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#HenleyMBA:

How to write a strong analysis chapter.

By: Derek Jansen | December 2017

Henley MBA Analysis

If the Henley MBA is about any one thing, it’s about learning to analyse well. Therefore, it’s no surprise that the analysis chapter/section of most assignments is typically allocated the largest percentage of the marks. In this article, I’ll discuss how to write a strong analysis chapter that earns marks.

Dissect your introduction and analysis.

While some assignment briefs provide a rough outline of a suitable structure, this is typically just a guideline, not a directive. Therefore, it is best to follow the standard academic structure below:

The standard Henley MBA chapter structure

*Some assignments will not have an implementation or conclusion requirement.

In particular, your introduction and your analysis should be separate sections /chapters, as they serve distinctly different purposes. The introduction sets the context and justifies the focus of the assignment, including the research questions. Be sure to read this post on the 5 essential ingredients of a strong introduction chapter).

The analysis chapter, on the other hand, should focus squarely on analysing the problem/opportunity with a view to answering the research questions you set out previously. Keep them separate and your document will be easier to read and your argument easier to understand – both of which are essential for earning marks.

Right, with that out the way, let’s move onto the actual contents of the introduction chapter.

#1 – Outline your analytical approach.

While you would have provided a high-level overview of your approach to the research in your introduction chapter, your analysis chapter should start with a slightly more detailed outline of how you approached the analysis . The objective here is to give the marker an idea of what you analysed (which variables), why (justification) and how (with which theories/models/frameworks). This shouldn’t be lengthy – just enough for the reader/marker to understand where they’re headed. For example:

“The analysis commences by assessing the impact of the macroeconomic environment on the key issue using a PESTLE analysis. Next, the microeconomic environment is analysed, with a focus on competitive analysis utilising Dibb and Simkin’s (1996) competitive positions proforma. Lastly, the firm’s internal resources are identified and valued using Barney and Hesterly’s (2006) VRIO framework. Conclusions are then drawn with respect to the research question.”

As you can see, this outline gives the reader a good idea of what was analysed, how it was analysed, why it was important, and how it was drawn together to a conclusion. Importantly, you’re not stating what the findings were – you’ll do that within the actual analysis.

#2 – Start macro, then zoom in.

With the analytical approach outlined, its time to start analysing. Typically, a good approach to your analysis chapter is to start at the macro-level and then progressively zoom into the meso and micro-level. In other words, you’ll analyse:

  • Macro country-level environment – factors such as the political, economic, socio-cultural factors (i.e. PESTLE/STEEPLE dimensions).
  • Meso-level environment – factors such as the industry, competitors, customers, suppliers, etc.
  • Micro/internal-level environment – factors such as internal resources, competencies, people dynamics, processes and systems.

Micro to macro

Naturally, how much you focus on each level depends on the assignment and the research questions. For example, a Managing People (MP) or Leadership & Change (L&C) assignment might focus primarily on the internal environment, while a Strategy or Strategic Marketing assignment might be more equally weighted across the levels.

Ultimately, every part of your analysis chapter should contribute towards answering your research question(s) . There are almost always links to the research question(s) at all three levels, but don’t feel the need to draw up an extensive PESTLE analysis if the focus of your assignment is primarily internal. Highlight the key links, and leave out the rest. You can always place that full PESTLE in the appendix, as long as you present the key relevant points in the body of your assignment.

#3 – Analyse, don’t describe.

This is arguably the single most important practice when it comes to writing your MBA assignments. In fact, it’s so important (and so commonly not done correctly), that I’ve written a separate article on this here . Please take the time to read it, but here’s a summary for convenience.

Description = describing the situation, factors, forces, or variables. In other words, description means discussing the “what, where, how” and so forth.

Contrast that to:

Analysis = describing the impact of the situation, factors, forces, or variables on the key issue or research question(s). In other words, drawing out the “so what?”.

Naturally, there will always be a need for some degree of descriptive writing in your analysis chapter (and assignment as a whole) – you simply cannot explain a situation without describing! That said, as a rule, try to limit your description to a minimum by describing the “what” only as a way to get to the “so what” – in other words, use description only to lead to analysis .  

Here’s an example:

Analysis vs description

#4 – Use models and frameworks purposefully.

All too often, I see numerous models and frameworks included in an assignment with no clear purpose or attempted justification. Understandably, students feel the need to include as many models and frameworks as possible to show that they’ve done their reading. This is, however, a mistake.

Quality, not quantity.

Simply put, less is more. A handful of carefully selected, clearly and logically justified and richly applied models and/or frameworks can earn a lot more marks than the quantity approach can. As with the matter of analysis levels discussed earlier, the use of models and frameworks should be dictated by the overall purpose of the assignment and the research questions.

Ultimately, you should be able to clearly answer the following question:

“What research question (or related sub-question) am I trying to answer by using this model or framework?”

If you don’t have a clear, concise answer to this question, the model or framework may not be all that well suited, and you should consider if there’s either:

  • A better model, framework (or theory) to help you answer your question(s).
  • A better question to be asking – you may well find that your research question(s) evolve as you undertake your analysis. This is perfectly normal and reflects your learning process.

Ironically, students often have a good understanding of how to use a model or framework but are not very clear on what its core purpose is (it’s “why/when”). This matter of why is critically important. Models and frameworks are simply tools. Markers want to see that you know both when and how to use the tool correctly. Use only the models and frameworks that have high relevance to your assignment’s purpose , and apply them deeply to develop rich answers to your questions.

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Present the right way.

Choosing and applying the right models and frameworks is, however, only part of the puzzle. You also need to present them the right way. Again, I’ve written a comprehensive post on this which you can find here , but here are the key points:

  • Introduce and justify the model in the preceding paragraph. Make it clear why you chose to use the model (i.e. why you’re using this tool for this job).
  • Populate the model with the details of your situation. Don’t simply copy/paste a blank model into your assignment.
  • Number, caption and cite the figure 100% correctly. Also, make sure you refer to the figure number in the preceding paragraph.
  • Discuss the key insights from the model in the paragraph that follows – what did you find? How does this help answer your research questions?

Implement these four practices every time you include a model or framework and you’ll see the difference in your marks.

#5- Summarise after each large section of analysis.

If you implement all the above guidelines, you’ll no doubt cover a lot of content in a short amount of time. You will have presented a lot of data, and (hopefully) generated many insights. For the marker, this is a lot to take in. It’s the first time they’re reading your argument – it’s the tenth time for you.

Therefore, it’s very important that you summarise your key points/insights after each section of substantive analysis . Depending on the assignment, this might mean summarising after each model or framework, or perhaps each level of analysis (i.e. macro, micro, internal). There’s no hard word-count linked rule here – summarise after any large section of analysis to help the first-time reader (your marker) understand your argument.

Your summary can take bullet point form, or you may find that a framework from the module acts as a good summary tool (for example, SWOT). Some Henley students are concerned about using bullet points as this is highlighted as problematic in one of the assignment briefs. Long story short, bullet points are acceptable for summaries, but not for presenting new information or large pieces of analysis (which makes perfect sense). If you use bullets exclusively to summarise previously presented and discussed information, you’ll be fine.

Most importantly, make sure that you provide a summary of your overall key findings at the end of your analysis chapter . If done right, this summary should lay the foundations for the next chapter (recommendations). Ideally, you want to lay a very clear, rock-solid foundation here so that the recommendation is almost expected by the time it arrives. In other words, your analysis summary should link directly and logically to your recommendations. There should be no surprises!

For example, if, in your MP assignment, your key recommendation is going to involve revising the reward strategy within a firm, then your analysis summary should make it very clear that there are various issues with the reward system as it currently stands. You could even use a reward framework as an analysis summary tool to make the link more explicit.

Wrapping up.

In this post, I’ve outlined 5 points that, if applied correctly, should greatly improve the quality (and mark earning potential) of your analysis chapters. To recap:

  • Start your analysis chapter by outlining your analytical approach.
  • Structure your analyses from macro to micro-level.
  • Analyse, don’t describe.
  • Use models and frameworks purposefully and sparingly.
  • Summarise your key points/insights after each substantive section of analysis.

Have questions, suggestions or criticisms?

I’d love to hear from you. Just leave a comment below, or get in touch with us here .

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16 Comments

Shaun

Thanks! great article 🙂

Derek Jansen

Pleasure, Shaun!

Vuyo Klaas

Brilliant article 🙂

Thanks, Vuyo.

Thabo

whats your email address Derek

You can mail us on [email protected] .

Lawrence Agius

Hi Derek Thanks for your insights !! Very useful indeed especially now I’m in that stage 🙂

Pleasure, Lawrence! Good luck with your MBA.

Atli Khaas

Wow, this really helped a lot. Great article!

It’s a pleasure, Atli! All the best with your studies.

Sandile

This is helpful, I dont know how many times I have given up on my studies. I find this article helpful. Great work.

Thanks for the kind words. All the best with your studies.

anneline chetty

Great article, thanks Derek.

You’re welcome Anneline. Best of luck for your Henley MBA assignments.

Charl Leon Janse Van Rensburg

Thanks Derek , this article as well as your others (intro and reflection) really helped me to establish a flow in my assignment and hopefully a good “golden thread” 🙂

Derek Jansen

Thanks for the kind words, Charl.

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Henley’s flagship international MBA is flexible around families, demanding, and provocative. Our students tell us it's life-changing. Our whole-person, challenging approach creates bold thinkers, authentic leaders and remarkable African entrepreneurs who take others with them as they rise. This degree is for experienced practising managers, most of whom already have nine or more years of managerial experience. It is designed to develop your mind, elevate your attitude, and leave you with a set of rich living practices to extend your leadership impact.

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This is a challenging degree, but you’ll be enormously glad you took it on. Here are some of the things our graduates tell us they loved about the Henley MBA:

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Mode of delivery: On campus or blended learning

Programme type: Academic, open learning, postgraduate, accredited

Assessment: Assignments, examination, group project

Fees: R356,050

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This is a flexible programme that runs over 30 months. Our mode of learning is experiential. Each individual is guided to apply learnings and concepts within their reality and work environment. It’s practical and relevant, with a blend of business projects, online learning, and high-impact workshops. Sharing your experience with fellow programme members in group work processes will further enrich your learning.

You will develop unique approaches to solving problems and unlocking opportunities that enable you to build better businesses and make your mark. Ultimately, the Henley MBA will grow your confidence and give you the ability to see business differently - and build businesses that make a difference.

MBA modules

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Stage 1: Managing the organisation / 11 contact days / 4 modules

High-level learning outcomes:

  • Mastery of functional and operational management (core business) functions
  • Understanding operations, systems, processes, financial management and people management
  • Understanding interdependencies and variables in roles and business
  • Mastery of case study exam techniques and assignment writing

2-3

Stage 2: Making choices – context and stakeholders / 10.5 contact days / 4 modules

  • Mastery of strategic management functions and a broader worldview
  • Understanding strategic functions and (ethical) business sustainability
  • Elevating levels of critical thinking and sense-making, decision-making and action-taking
  • Managing the interface between the operational and strategic domains of business
  • Mastery of assignment writing techniques and argument formation

3

Stage 3: Making an impact / 5 contact days / 3 modules

  • Mastery of higher levels of thinking and doing around ambiguity, complexity and change
  • Understanding moral and reputational (normative) issues
  • Mastery of academic writing techniques, argument formation and research methodologies (primarily)
  • Bringing all learning together through academic and applied thinking approach in the Management Research Challenge

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Programme requirements.

To join the Henley MBA programme you will need:

  • Three years’ management experience
  • An Honours degree or equivalent professional or international qualification with an NQF8 rating*
  • Evidence of competence in English, if your last degree was not completed at an English institution – See: English language requirements (PDF) **
  • You must be able to gain access to company data for assignment purposes

All applicants must submit:

  • A completed application form
  • Copy of ID or Passport
  • Certified copies of degree certificates
  • Two professional references 
  • English language test results or an English Proficiency at Work form , if applicable

Please see the entry requirements and application form notes before submitting your application.

*An Honours degree or equivalent professional or international qualification is required, however, we do welcome applications from candidates with exceptional management experience who may not meet all the formal criteria for admission. If you have a minimum of five years of work experience at a senior or strategic level and are without the required qualification, we would consider an application on the grounds of Recognition of Prior Learning (RPL).

**Please see the English language requirements (PDF) for a list of approved English language tests. We require applicants whose native language is not English or who did not complete their first degree in English to have taken one of the following tests and to have reached the minimum level indicated.  You are required to submit documentary evidence of your performance level with your application. Please indicate on your application form the qualification you have taken and the grade you obtained , and attach the appropriate certificate.  Alternatively, if the everyday working language of your current employer is English, please download and complete the proficiency at work (PDF) form, to be submitted with the Application. This must be signed by your Line Manager or HR Department.

By registering, I agree to Henley’s Privacy Policy and Terms and Conditions of Registration .

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MBA Fees 2023: R 356 050 Please see below payment options with a breakdown of payment amounts due for the various options.

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  At Henley, we are committed to providing our students with flexible financing options for their studies. Whether you’re an individual in need of finance or an organisation motivating for an increase in budget, we’re here to help.

  An international MBA from Henley Business School is a substantial investment. If you would like to know how we can help you, please contact one of our consultants to discuss the best financial solution for your specific needs.

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Henley Business School - Africa’s (Henley Africa) Flexible Executive MBA s a highly sought-after triple-accredited international MBA programme. It is the only international MBA programme in South Africa and attracts those at the top echelons of business in South Africa and from the rest of the African continent.

Henley Business School – Africa’s (Henley Africa) Flexible Executive MBA s a highly sought-after triple-accredited international MBA programme . It is the only international MBA programme in South Africa and attracts those at the top echelons of business in South Africa and from the rest of the African continent.

It is accredited by the Council of Higher Education in South Africa at NQF Level 9 (a Masters Degree ) and is one of the few business schools in the world to have passed the auditing standards of the three leading accreditation bodies – AACSB (US), AMBA (UK) and EQUIS (EU).

Henley Africa’s MBA offers students an intensely rewarding MBA experience that connects personal learning to current global business and management issues. Students develop a strategic, holistic and integrated perspective of business, organisations and management in a forward-thinking environment that surprises and challenges.
For Jonathan Foster-Pedley, Dean and Director of Henley Africa, and Dr Adri Drotskie , Henley Africa’s MBA Director, it was of critical importance that the MBA offered by Henley Africa was family-friendly . The MBA programme is, therefore, a part-time programme that runs over 30-months and provides enough flexibility that students have time for their families, other commitments and their full-time jobs.

The programme is delivered through a balance of face-to-face workshops, teamwork and virtual learning . It is ideal for experienced managers and leaders looking to develop their international management competencies . It comprises coursework, research and the writing of a dissertation. All MBA programme materials can be found online and students complete all their preparation work and assignments through an online portal.

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To be considered for admission, prospective students need at least three years of management experience , an honours degree or equivalent professional qualification and access to company data for assignment purposes. Prospective students should also have been involved in some managerial activity such as shaping managerial decisions; coordinating the work of others in a team; holding responsibility for meeting financial targets that rely on the efforts of more than one person; a requirement to structure one’s own work activities to solve problems and deliver results ; responsibility for improving the performance of people , processes or technology; a role that primarily achieves results through influencing others rather than through direct authority; and international work experience.

Drotskie says the majority of Henley’s MBA students have 20 years experience in the business environment, so entry into the programme is highly competitive. “The demands of an MBA require maturity, which is why the average age of our MBA students is 38 years.”

The Henley MBA gives students an in-depth understanding of all aspects of management and business. There are modules on leadership, personal development, managing people, finances, processes and systems, strategy, international business, strategic marketing, reputation and responsibility, social responsibility, brand strategy, strategic innovation and more. Students gain experience internationally through Henley’s immersive and action learning programmes.

Being an international qualification , all assignments and exams are sent to the UK for marking and assessment and are blind marked. “From the results our students receive, we know that our teaching is very much on a par with the world standard. Our students do very well. They are taught by local and international lecturers , who fly out from Henley UK, the business school of the University of Reading .

Students can also opt to include a creative module in their MBA. The ICE+ management programme serves to effectively build creative acumen for business people and business acumen for creatives. It is offered by Henley Africa’s School of Innovation, Creativity and Entrepreneurship and is the perfect addition for those who seek to learn to innovate and use their creativity to succeed in business.

Students learn to develop new business models, experiences, service offerings, sales methods and financing options as well as new forms of partnerships and ways of using technology. Human-centred approaches to leadership are also explored.

One element that you won’t find in any other MBA curriculum in South Africa, and which runs parallel to all of Henley’s MBA modules is a Personal Development module.

“It is one of the things that makes Henley’s MBA very popular,” says Drotskie, “because you find that higher level people who have already achieved all they wanted to in their management careers come and do our MBA because they want to grow, self-reflect, and discover what their next steps in their career should be. During the course, they learn how the ‘self’ relates to the ‘we’ in teams and the larger organisation. Students are required to include a chapter on their personal development as part of their dissertation.

Once students have completed their MBA, they can move on to a PhD (Doctor of Philosophy or DBA (Doctorate in Business Administration) degree, an NQF Level 10 qualification. Although the DBA is not offered at Henley Africa, it can be done through Henley UK.

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Where we rise

Henley’s flagship international MBA is flexible around families, demanding, and provocative. Our students tell us it's life-changing. Our whole-person, challenging approach creates bold thinkers, authentic leaders and remarkable African entrepreneurs who take others with them as they rise. This degree is for experienced practising managers, most of whom already have nine or more years of managerial experience . It is designed to develop your mind, elevate your attitude, and leave you with a set of rich living practices to extend your leadership impact.

Key Programme Outcomes

This is a challenging degree, but you’ll be enormously glad you took it on. Here are some of the things our graduates tell us they loved about the Henley MBA:

Level: NQF Level 9

Attendance: Part-time

Duration: 2.5 years

SAQA ID: 97363

Total credits: 200

Accreditation: Council on Higher Education (CHE)

Mode of delivery: On campus

Programme type: Academic, open learning, postgraduate, accredited

Assessment: Assignments and examination

Fees: R385,000 (VAT exempt)

Woman walking

See business differently

This is a flexible programme that runs over 30 months. Our mode of learning is experiential. Each individual is guided to apply learnings and concepts within their reality and work environment. It’s practical and relevant, with a blend of business projects, online learning, and high-impact workshops. Sharing your experience with fellow programme members in group work processes will further enrich your learning.

You will develop unique approaches to solving problems and unlocking opportunities that enable you to build better businesses and make your mark. Ultimately, the Henley MBA will grow your confidence and give you the ability to see business differently - and build businesses that make a difference.

MBA modules

1@2x

Stage 1: Managing the organisation / 11 contact days / 4 modules

High-level learning outcomes:

  • Mastery of functional and operational management (core business) functions
  • Understanding operations, systems, processes, financial management and people management
  • Understanding interdependencies and variables in roles and business
  • Mastery of case study exam techniques and assignment writing

2-3

Stage 2: Making choices – context and stakeholders / 10.5 contact days / 4 modules

  • Mastery of strategic management functions and a broader worldview
  • Understanding strategic functions and (ethical) business sustainability
  • Elevating levels of critical thinking and sense-making, decision-making and action-taking
  • Managing the interface between the operational and strategic domains of business
  • Mastery of assignment writing techniques and argument formation

3

Stage 3: Making an impact / 5 contact days / 3 modules

  • Mastery of higher levels of thinking and doing around ambiguity, complexity and change
  • Understanding moral and reputational (normative) issues
  • Mastery of academic writing techniques, argument formation and research methodologies (primarily)
  • Bringing all learning together through academic and applied thinking approach in the Management Research Challenge

blank_D

Elective modules online

  • Africa Rising
  • Brand Strategy
  • Corporate Finance
  • Corporate Responsibility
  • Digital Marketing
  • Financial Technology (FinTech)
  • International Human Resource Management
  • Managing in a Project-Based Environment
  • Relationship Marketing
  • Sustainability

Programme information

To join the Henley MBA programme you will need:

  • Three years’ management experience
  • An Honours degree or equivalent professional or international qualification with an NQF8 rating*
  • Evidence of competence in English, if your last degree was not completed at an English institution – See: English language requirements (PDF) **
  • You must be able to gain access to company data for assignment purposes

All applicants must submit:

  • A completed application form
  • Copy of ID or Passport
  • Certified copies of degree certificates
  • Two professional references 
  • English language test results or an English Proficiency at Work form , if applicable

If you are an international applicant who has a qualification not obtained in South Africa, please include with your application SAQA (South African Qualifications Authority) certificate of evaluation per qualification.

Please see the entry requirements and application form notes before submitting your application. By applying, I agree to Henley’s  Privacy Policy.

*An Honours degree or equivalent professional or international qualification is required, however, we do welcome applications from candidates with exceptional management experience who may not meet all the formal criteria for admission. If you have a minimum of five years of work experience at a senior or strategic level and are without the required qualification, we would consider an application on the grounds of Recognition of Prior Learning (RPL).

**Please see the English language requirements (PDF) for a list of approved English language tests. We require applicants whose native language is not English or who did not complete their first degree in English to have taken one of the following tests and to have reached the minimum level indicated.  You are required to submit documentary evidence of your performance level with your application. Please indicate on your application form the qualification you have taken and the grade you obtained , and attach the appropriate certificate.  Alternatively, if the everyday working language of your current employer is English, please download and complete the proficiency at work (PDF) form, to be submitted with the Application. This must be signed by your Line Manager or HR Department.

MBA Fees 2024: R 385 000 (VAT exempt) Please see below payment options with a breakdown of payment amounts due for the various options.

Need to finance your studies?

  At Henley, we are committed to providing our students with flexible financing options for their studies. Whether you’re an individual in need of finance or an organisation motivating for an increase in budget, we’re here to help.

  An international MBA from Henley Business School is a substantial investment. If you would like to know how we can help you, please contact one of our consultants to discuss the best financial solution for your specific needs.

Why choose Henley?

Henley buidling

We are rated in the top 1% in the world

The Henley Africa Business School is quadruple accredited by the world’s leading accrediting bodies on three continents (AMBA, AABS, EQUIS and AACSB). This means that the leading academic standards bodies across the globe independently agree that Henley reaches the highest educational delivery and operational standards . This puts us amongst 1% of business schools in the world.

Family

We prioritise life balance

The Henley MBA emphasises the importance of your relationships, family, and well-being. We believe that balanced, motivated and engaged people, and the successful businesses they create, are key to driving positive change in Africa.

  • Work while you study, with time for life. We teach adults, using adult learning methodologies and a holistic approach to success.
  • Adjust the tempo. Deadlines and extensions can be negotiated when pressures get too intense.
  • Family matters. Free support workshops for you and your partner, with children’s entertainment provided on-site at specific times.  

Our MBAid programme provides free support and relationship counselling to students and their families. We make family-friendly events a part of the curriculum because we understand that our students are parents, spouses, business leaders and community members – and they need time to flourish and fulfil each of these roles.

Woman holding plans

We’ll open doors for you

The Henley MBA is the only international MBA qualification offered by a business school that is also accredited in South Africa. Students are taught by the same faculty, marked and blind-assessed by the same examiners, and achieve the same international qualification as our MBA students around the world. When you graduate, you will also have a lifelong connection to Henley’s 90,000-strong network of alumni across Africa and the world.

Take the next step in mastering business management

Yusuf@2x

Meet Yusuf Essack, your dedicated guide to anything related to the Henley MBA.

Tel: +27 11 808 0860

E-mail:  [email protected]

Your progress is a personal journey, and we are here to help you accomplish everything that you and your company possibly can. We take pride in graduating outstanding executives – normal people with exceptional skills and extraordinary commitment – who get results at an international level. What is your motivation for pursuing an MBA? We’d love to nurture your vision for Africa and beyond.

Once you’ve downloaded the brochure, you will receive registration details for three engaging events (at no cost) that are designed: to help you decide if Henley is the right environment for you; and to help you ace your application, with tips for success.

Download brochure

  • Start application
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  • Get brochure

The Henley Executive MBA in Denmark

  • Content and schedule
  • Learning experience
  • Tuition fee and application

An innovative, flexible and global Excecutive MBA in Copenhagen

Today’s globally business world calls for a wider perspective, new skills and different ways of thinking. The Henley Executive MBA (EMBA) 21-month programme is designed to develop outstanding business leaders to take on the challenges and opportunities of operating in today’s complex and fast-moving global economy. It develops leaders who are competent, responsible and adaptable.

MBA Programme Overview

The Henley Executive MBA (EMBA) is a part-time master’s degree programme providing a truly international experience, with a global focus to the syllabus and research, modules delivered across the Henley international campuses, enriching study trips and a multinational cohort drawn from a variety of sectors and industries.

The latest theoretical and practical business thinking enables you to apply your learning to your own business, exposing you to a range of organisations, including cutting edge start-ups and NGOs, across emerging and advancing markets  in international contexts.

The Henley EMBA consists of three key stages (90 ECTS) with an optional award structure on successful completion of each stage:

Stage 1: Managing the Organisation (Certificate of Management)

You will learn about the basic business aspects of managing an organisation, such as managing people, operations and finance. This stage is about developing a strong foundation across a range of business functions.

Stage 2: Career, Leadership and Professional Development (Diploma in Management)

Stakeholders (Diploma in Management) In this stage, you will gain a greater knowledge of stakeholder management and the context around the business choices needed to form a robust strategy.

Stage 3: Making an Impact (Master of Business Administration) 

You will examine the complexities of change in organisations and how to influence and lead a company through them. Personal development as well as career, leadership and professional development flow through all stages of the Henley EMBA allowing an integrated process towards personal and professional growth. During your studies, you will write 11 practical assignments applying the knowledge and skills developed from the programme. The assignments are based on current relevant issues, showcasing your capabilities and creating a valuable contribution to your organisation. The Henley EMBA is arranged around 14 core study modules that deliver a comprehensive and wide-ranging framework for your studies. In addition, the programme includes a number of elective modules that allow you to specialise and a research-based project.

You might be interested in: Henley Business School in world top 40 in FT Executive MBA Ranking 2023

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Next start - October 2024

The Henley EMBA (Executive MBA) offers a part-time master's degree program that provides a comprehensive international experience. With a strong emphasis on global perspectives in the curriculum and research, the program delivers modules across Henley's international campuses. Additionally, students can benefit from enriching study trips and a diverse cohort of professionals from various sectors and industries.

Programme format

The Henley EMBA consists of three key stages (90 ECTS) with an optional award structure on successful completion of each stage: .

The Henley MBA - Quick Facts

  • Duration: 21 or 27 months (with possibility for extension up to 7 years)
  • Workshops: 43 days
  • Workshop locations: Mostly in Denmark, selected workshops in Finland and the UK
  • Study visits: South Africa and the US
  • Assignments: 11 practical assignments + final research project
  • Language: English Faculty: UK + International Tutors: Subject area professors + Academic Tutor support
  • Fee: DKK 425,000 (VAT 0%), excluding flight costs in connection with international study visits and workshops. 

In the very top

Top business school in the Nordics for open programmes. In addition, Henley Business School and University of Reading are placed in numerous other ranking concerning the business school, university and many other degree programmes.

Triple Crown Accredited

Among the best

Among the top business schools in the world for executive education programmes ( Financial Times Executive Education rankings 2023 ). With this position, Henley Business School remains the leading Executive Education provider located in Denmark.

An inspiring community

You will learn alongside peers from diverse backgrounds. Don’t underestimate the soft skills you cultivate in this environment, which will deepen your insights, sharpen your employment credentials and boost your interpersonal flair.

Graduation brings exciting opportunities to reach out and link up with Henley’s worldwide alumni community of more than 87,000 members. Meanwhile our events programme presents unique encounters with top industry minds and academic thought leaders who tackle the global issues of today.

” It’s more than an MBA, it’s a transformational experience where you’ll learn a lot about business but even more about yourself.

Geoff Brockway, Flexible Executive MBA, 2018. Head of Learning and Development, Finance and Global Business Services, AstraZeneca.

“The Executive MBA at Henley has been amazing. The focus on leadership, personal development and interactive workshops have made the learnings so much more meaningful than just the academics.”

Graduanter-kaster-med-hat_w1440 (1)

Tuition fees

The tuition fee for the October 2023 intake is: Stage 1: Dkk 135,000* Stage 2: Dkk 155,000** Stage 3: Dkk 135,000*** 425,000 Dkk (VAT 0%) , including workshop tuition, study materials and online services *Tuition fee includes all study materials and accommodation in connection with workshops. All study materials are developed / written by Henley's professors and that the materials are books, online content and e-books. ** On study trips (2 mandatory on stage 2) and international workshops students will be required to organize and finance their own flights, visas, airport transfers, some meals and spending money. All other costs are covered by the tuition fee. *** Henley Denmark reserves the right to make price adjustments.

About accommodation and travelling

Accommodation is included in

  • Scheduled workshops of the intake abroad
  • Scheduled Global Immersion Studies of the intake abroad, and
  • One face-to-face elective module (1 night)

Some travel costs are excluded. Please note that one of the best ways to learn more about Henley’s Executive MBA programme is by joining our information meetings or a one-to-one session with a Henley MBA programme leader.

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How to apply

Entry requirements.

To join the programme you need:

  • Three years of relevant experience in a managerial or senior specialist position
  • Bachelor or master’s degree, or equivalent professional or international qualification*
  • Evidence of competence in English, if English is not your native language

Application process

Start your application process by contacting us to receive further information about the Henley Executive MBA (EMBA) – programme and to discuss your career development plans.

Your application package must include:

  • A completed application form
  • Up-to-date CV
  • Certified copies of degree certificates
  • Two professional references
  • Evidence of competence in English**

A personal interview is a mandatory requirement for all applications. The Henley EMBA programme starts twice a year, in March and October. We are happy to assist you through the application process. * We do welcome applications from candidates with exceptional management experience who may not meet all the formal criteria for admission (no degree). If you have a minimum of five years’ experience at a senior or strategic level, we would be happy to consider an application. Our Admission Panel reviews all non-standard applications for suitability. ** Candidates whose first language is not English will be required to meet one of the following conditions: Have successfully completed a degree taught in English language, take an English language test, provide a English proficiency at work form, undergo a face-to-face interview in English with an authorised staff from Henley Business School Finland.

Flexible payment options

  • Full programme fee
  • Stage fee in two instalments

Company funding

We work with you to help you identify how the Henley EMBA can deliver benefits to your employer right from the start of your studies. We can also help you prepare a detailed business case with which you can approach your employer to request their support, both in terms of finance and time.

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International Business Individual Assignment

Profile image of Mark Goodwin

Related Papers

IJESMR Journal

In June, 2016, the Indian government had allowed Indian carriers to be fully owned by foreign entities. While foreign carriers will still be required to have up to 49% stake in airlines here, they can now get a foreign partner — like a sovereign wealth fund or an institutional investor — and not look for an Indian partner to put in the remaining 51%. Qatar Airways has, therefore, planned first fully foreign-owned airline in the Domestic Sector of India. According to the proposed provisions, if an Indian airline has more than 49% foreign ownership, then there may be an issue in getting the bilateral rights for flying abroad. But there will be no bar on flying within India. But, the Federation of Indian Airlines (FIA), comprising Jet Airways, IndiGo, SpiceJet and GoAir, is planning to oppose Qatar Airways' (QA's) Indian plan on the ground that it will be a complete sellout of Indian interests as it hurts desi airlines. It is a complete reversal of 'Make in India'," said an FIA member. FIA had used the same argument to oppose Singapore Airlines and AirAsia's JV airlines with the Tata Group in India saying that FDI in airlines was allowed to ensure that existing Indian carriers get much-required funds and expertise and not for JV startups. The government, however, dismisses this view saying that we have to distinguish between investment and operation. The investment and carrier may be 100% foreign, but the airline will be 100% Indian in terms of giving jobs, operations and expenditure. It will benefit Indian economy tremendously

international business assignment henley

Transport Policy

F. O'Connell , Chikage Miyoshi , David Warnock-Smith

Krisha Shah

The civil aviation industry in India is one of the fastest growing industries in the world with private sector accounting for more than 75% of the market share and currently ranks at the 3rd position globally. It is expected to become the largest air passenger and transport market by 2024 after overtaking UK. However, this growth is only limited to a certain airlines and many have succumbed in front of their huge losses. This paper aims to identify the reasons of such phenomenal growth in some airlines and at the same time understand what went wrong with the others due to which they faced losses and ultimately had to be shut down. This paper is curated after a rigorous research and study both primary and secondary in order to get a true and fair picture of the scenario in India as well as abroad with regards to the aviation industry and to understand the consumer preferences for the same.

Dharthi Ngo

JRIM JOURNAL

Global Journal of Enterprise Information System

teena hassija

Purpose: Purpose: This research paper has been carried out with the aim to investigate the challenges faced by the Indian aviation industry in this scenario where almost every airline company is facing losses.Complexities in the Indian aviation market have made the situation even more cumbersome with external factors further hampering the situation.So, it becomes necessary to identify those challenges and find counter’s measures for them to ensure sustainability and growth in the global market.

iJOURNALS PUBLICATIONS IJSHRE | IJSRC

This paper aims to conduct a comprehensive case study on JetSetGo, one of India's most successful private charter aviation companies led by a woman. Utilizing both a SWOT and PESTLE analysis, we will explore the factors that have contributed to the growth and success of JetSetGo in the Indian aviation industry. Additionally, the study will delve into the broader context of the private charter aviation sector in India, analyzing how external factors, such as regulatory, economic, and social influences, impact the industry's growth. By utilizing publicly available data and in-depth research, this paper will showcase JetSetGo's remarkable journey, highlighting the critical elements that have positively or negatively influenced its success. Building strong and personal connections with customers has been central to JetSetGo's success. By understanding and anticipating the market trends through this close relationship, the company is better equipped to develop proactive contingency plans. This strategic foresight allows JetSetGo to make well-informed decisions, ensuring long-term customer satisfaction and loyalty. JetSetGo's ambition extends beyond domestic boundaries, as it has ventured into international travel destinations. This expansion will not only broaden its customer base but also enhance its global brand recognition. By establishing itself on the international stage, JetSetGo will strengthen its position as a premium aviation service provider, attracting discerning customers worldwide.

Innovative Journal of Business and Management

rajesh kanthe

Benjamin Koch

We employ Dunning's eclectic paradigm (OLI) to shed light onto low fare airlines' (LFA) internationalization strategies. In addition to 31 European LFA, we also analyze the internationalization strategies of 41 LFA in the Asia-Pacific region. The results indicate that in Europe rather homogenous groups of LFA emerge with regard to their internationalization strategies and that capital and ownership structure as well as relative timing seems to be especially closely related to their entry modal choice. Even though the Asia-Pacific airlines operate under a significantly less liberal regulatory regime, their internationalization strategies resemble those of their European counterparts. We formulate propositions for future research and discuss inferences for the use of the OLI paradigm in further studies of airline internationalization. --

International Journal of Engineering and Advanced Technology

Chetanya Singh

India's aviation industry is largely untapped with enormous growth opportunities, provided that air transport is still expensive to most of the country's population, almost 40 per cent of whom are the upwardly mobile middle class. The industry will engage and work with policy makers to adopt effective and rational decisions to improve India's civil aviation industry. The primary aim is to identify the factors responsible for low sales of Air India. Secondly, the aim is to evaluate the causal relationship between factors identified and the dependent variable airline choice. It was found that Air India should reduce the cost of ticket on both domestic and international flights. Customer doesn’t find services delivered up to the mark. The quality of food, service of cabin-crew, lateness of flight and safety should be improved by Air India to remain competitive in the market. It has become and more imperative for the Air India to prove its mettle and not just settle on the t...

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international business assignment henley

BSc International Business and Management with a Modern Language

This degree provides you with the opportunity to learn a foreign language of your choice while equipping you with a strong grounding across the main areas of international business.

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UG Business and Management

At a glance.

  • Develop proficiency in a modern language, including that country’s business practices
  • Explore the interaction between business strategies and the changing international environment
  • Diverse ways of learning, from small group seminars to large lectures taught by academics and industry practitioners

By choosing BSc International Business and Management with a Modern Language you will gain a thorough understanding of the theory and practice of business management with an international context.

As you develop your business acumen you will learn a foreign language of your choice, aiming to develop a high level of written and spoken competence as well as an awareness of that country’s culture and business practices. You can start as a beginner in whatever language you choose – the appropriate level of learning and support will be provided. If you’re at an intermediate level, your learning will be tailored to your level of understanding.

In the first year you will study core modules introducing you to topics such as Markets, Marketing and Management and Developing Professional Excellence. This will give you a firm grounding of knowledge which can be applied to current business problems.

In your second year you will build upon your knowledge and integrate an understanding of international business and strategy. Studying business with an international focus provides ample opportunity for employment in a variety of career destinations.

In the third year you will have the option to apply for either a paid work placement or to study abroad. You could also apply for a work placement abroad through the Department of Languages and Cultures. These are great opportunities to enhance your CV, further develop your skills and apply your knowledge in a real work environment.

In your final year, you will explore the topics of international business at a more advanced level. You will have the opportunity to choose from a wide of range of optional modules, allowing you to tailor your degree towards your own interests and career goals.

Understand the pathways Open

Our BSc Business and Management pathways have been designed to allow you to focus your degree even further and tailor it to your specific interests. Here is a guide to help you understand them.

In year one of your studies you will focus on gaining core knowledge of Business and Management. The content of the first year will be similar for all pathways as well as the general BSc Business and Management degree. At the end of year one you will be able to transfer to a pathway of your choice or continue in your Modern Language pathway. You are not tied to a specific pathway at this point.

In year two you will gain a more in-depth understanding of Business and Management. You will now start to focus your degree further with modules that are specific to the pathway of your choice. Some pathways give you the opportunity to start to tailor your degree with optional modules. At the end of the second year, you will not be able to choose a different pathway again, although you will have the opportunity to transfer back to the general programme.

Between your second and final year you will have the option to do a work placement or study abroad year. Opting for the year can be beneficial for your career prospects and considerably enhance your CV, setting you on the right path for a successful career.

In your final year you will consolidate your knowledge, preparing you to enter the world of work. You will have more flexibility with optional modules, with compulsory modules still relevant to the pathway you have chosen.

Course structure Open

You must also take:

  • One 20-credit module in your chosen language. The module taken will be dependent upon your language level at entry
  • One 20-credit culture module relevant to the chosen language
  • 20 credits of optional modules from either Henley Business School or the Department of Languages and Cultures

Example modules from Henley Business School include (please note that all modules are subject to change):

  • Marketing Essentials [20 credits]
  • Branding Theory and Practice [20 credits]
  • Practice of Entrepreneurship [20 credits]
  • Sales and Business Development [20 credits]
  • Business Data Analytics [20 credits]
  • Management Accounting [20 credits]

International Business and Management

There are no compulsory modules at Part 3. You must choose optional modules to the value of 80 credits from Henley Business School. Within that choice of 80 credits from Henley Business School, you may select up to 20 credits of modules from elsewhere in the University upon consultation with the Programme Director and subject to timetabling constraints.

Modern Languages

You must take one 20-credit module in your chosen language. You must also take one 20-credit culture module relevant to your chosen language.

*The module or course content descriptions set out on this page are correct for those being taught in the current academic year. Modules or course content marked as optional are indicative and may be subject to change. Please note, constraints in timetable scheduling may mean you are unable to take some optional modules at the same time as others.

How we teach you Open

Our undergraduate degrees are taught through a mix of lectures, group projects and interactive classroom lessons. This gives you the opportunity to discuss, explore and then apply the subject content in depth with your lecturers and fellow students.

Through exploring and tackling real-world challenges, you will also be able to develop your critical thinking and problem-solving abilities.

Modules are assessed through written assignments, in-class tests, group presentations and formal examinations. This helps you graduate as a rounded individual and develops your transferable skills, which are highly sought after by leading graduate employers.

Each academic year you will be required to complete a number of compulsory and optional modules, totalling 120 credits. A typical 10 credit module requires a total of 100 hours of study. This includes contact hours with lecturers as well as independent study.

Entry requirements Open

Typical offer.

A Level: ABB

International Baccalaureate: 32 points overall

GCSE: Maths and English at grade B (5).

Contextual offer

A Level: BBC

For more information on contextual offers, please visit the University of Reading webpage

English language requirements

IELTS 6.5, with no component below 5.5

For information on other English language qualifications, please visit our international student pages .

Alternative entry requirements for International students

For country-specific entry requirements look at entry requirements by country .

International Foundation Programme

If you are an international or EU student and do not meet the requirements for direct entry to your chosen degree you can join the University of Reading’s International Foundation Programme. Successful completion of this 1 year programme guarantees you a place on your chosen undergraduate degree. English language requirements start as low as IELTS 4.5 depending on progression degree and start date.

Learn more about our International Foundation programme

Pre-sessional English language programme

If you need to improve your English language score you can take a pre-sessional English course prior to entry onto your degree.

Find out the English language requirements for our courses and our pre-sessional English programme .

UK/Home student fees and funding Open

Tuition fees for undergraduates at University of Reading are:

  • £9,250 a year , for the full course duration, for UK if you started your undergraduate course in September 2020 onwards*.

*This fee capped for the full duration of your course.

Your fees will be fully covered by a loan from the Student Loan Company, in line with its published repayment terms and conditions.

Government Funding

UK students can get government loans to help towards their living costs, known as ‘maintenance loans’. If you choose to take out both a fees loan and a maintenance loan, these will be rolled together and repaid only after graduation through the tax system, as a proportion of your income. To find out when you will start repaying your student loan, visit the government website for the latest information.

UK/Republic of Ireland fee changes

UK/Republic of Ireland undergraduate tuition fees are regulated by the UK government. These fees are subject to parliamentary approval and any decision on raising the tuition fees cap for new UK students would require the formal approval of both Houses of Parliament before it becomes law.

EU student fees

With effect from 1 August 2021, new EU students will pay international tuition fees. For exceptions, please read the UK government’s guidance for EU students .

International (incl. EU) student fees and funding Open

The International Undergraduate 2024/25 fee level for this programme is £22,350. There may be financial support available - consult your local British Council/Education Counselling Service.

Please see the University's financial pages for further information on international fees.

How to apply Open

You can apply online for all of our courses via the national admissions service, UCAS .

Find out more

Careers, accreditation & progression Open

Henley careers.

Our aim at Henley Careers is to empower and enable you to leave the Business School confident in being able to progress your career forward successfully.

We are committed to enable you to take a strong career leadership approach to your career planning. We will work with you to help you understand yourself better, as well as truly understand the obstacles and opportunities around you. Research both at Henley and other leading Business Schools shows that people who are self-reliant and usually achieve higher levels of success. We therefore encourage your job search to be driven by you and your needs, but along the way, we provide you with advice and insight regarding your strategy.

You can book a telephone or video appointment with your dedicated Careers Consultant to get support and advice for your career planning or professional development. We also hold numerous events to help you learn about different careers and develop your skills, such as Monday Night Employer Panels, Success Studios and Resilient You.

Work placements Open

A work placement offers you an enormous range of benefits – both during your degree and beyond.

On most of our undergraduate courses you can choose to do a 9 to 12-month placement in your third year, before returning to complete your final year at the Business School. This will appear on your degree transcript and offers many of the following benefits:

  • Put your learning into practice
  • Enhance your CV by developing sought-after skills such as time and project management, teamwork, commercial awareness, and communication
  • Build a professional network - a successful work placement can lead to the offer of a permanent role with the same organisation upon graduation
  • Gain a wealth of knowledge, experience and transferable skills to set you on the right path for a successful career
  • Gain insight into the real world of business

How we support you

Our dedicated placement team, who all have a background in industry and graduate recruitment, will provide you with expert advice and guidance – from helping choosing the right Industry Placement through to supporting you while working during your third year.

You will start to consider what kind of work placement you would like to pursue in your first year. Students returning from their work placement will give presentations and share their experiences with you, providing a valuable insight into what you can expect.

You will receive ongoing support during your work placement, with your tutor visiting twice during the year to discuss your experience and performance. You will also develop and agree a training plan with your placement tutor and line manager.

Study abroad Open

Study abroad

Most undergraduate students have the opportunity to benefit from our international links and spend time studying overseas. Find out more: https://studyabroad.reading.ac.uk/outgoing/

If you have any questions regarding Accounting, Business & Management Courses, please contact us by:

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Bsc business and management (marketing), must 2+2 programme in bsc business & management, bsc business and management (accounting).

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COMMENTS

  1. IB.pdf

    If you choose Option (A) or (B), the IB assignment must be based on a real organisation - a strategic business unit or profit/cost centre that has (or could have) either direct linkages with international business context or indirect interdependences with international business developments.

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    If you have any questions regarding Accounting, Business & Management Courses, please contact us by: Email: [email protected]. Telephone: +44 (0)118 378 5058.